WEBVTT - Businessweek Extra - Boozy Brunch 0:00:02.520 --> 0:00:06.760 This is Bloomberg Business Week from Bloomberg Radio. I'm Jason 0:00:06.840 --> 0:00:09.319 Kelly and I'm Carol Master. Welcome to the Bloomberg Business 0:00:09.360 --> 0:00:12.160 Week Extra. It is our weekly podcast. It's when we 0:00:12.200 --> 0:00:14.200 bring you an in depth interview you will not hear 0:00:14.240 --> 0:00:16.919 anywhere else. And this week it's a double shot, if 0:00:16.960 --> 0:00:19.639 you will. We caught up with two folks in the 0:00:19.760 --> 0:00:24.000 alcohol business, the Boost business, Lindsay Andrews, CEO and founder 0:00:24.079 --> 0:00:28.560 of Mini Bar. They are literally delivering alcohol to your door. 0:00:29.000 --> 0:00:31.479 Business is booming, to say the least. And John Jordan 0:00:31.560 --> 0:00:36.080 of Jordan's Winery, well known in the wine business. You 0:00:36.200 --> 0:00:39.839 turned me onto it years ago, Carol. It's delicious. We 0:00:39.920 --> 0:00:43.880 got to sample some remotely, but also getting in touch 0:00:43.960 --> 0:00:46.040 with him and getting up to speed on some of 0:00:46.040 --> 0:00:47.920 the things he's doing for his community out there in 0:00:47.960 --> 0:00:50.280 northern California. Well, if you think about the wine industry, Jason, 0:00:50.320 --> 0:00:52.519 just over the last couple of years, between fires and 0:00:52.600 --> 0:00:55.360 droughts and then of course now the coronavirus, they have 0:00:55.480 --> 0:00:57.840 really been impacted pretty hard. And what I loved about 0:00:57.920 --> 0:01:00.600 him he is thinking about their supply Hi chain. They 0:01:00.600 --> 0:01:02.920 work with a lot of restaurants, so he's thinking about 0:01:03.000 --> 0:01:05.160 how can we help the community and keep it going 0:01:05.200 --> 0:01:07.640 and make sure it's vital on the other side of 0:01:07.680 --> 0:01:11.080 the virus. Here's more from both of them. Yeah, I 0:01:11.080 --> 0:01:14.520 think we could all use a drink, no doubt about it. Man. 0:01:14.600 --> 0:01:16.200 And I've got to say I've seen more tweets about 0:01:16.240 --> 0:01:19.800 alcohol than I can keep track of during this health crisis. 0:01:19.880 --> 0:01:22.080 And let's not forget some liquor stores, right, They've been 0:01:22.080 --> 0:01:25.920 deemed essential in this lockdown. All right, So let's get 0:01:25.920 --> 0:01:28.560 into that with Lindsay Andrews, co founder and chief executive 0:01:28.600 --> 0:01:33.240 officer at Minibar Delivery, on the phone from Long Island. Lindsay, 0:01:33.280 --> 0:01:35.839 thank you for joining us. First of all, I gotta 0:01:35.920 --> 0:01:39.920 say I wasn't familiar with your business. Oh I am Carol, 0:01:40.000 --> 0:01:44.840 catch up. So tell me. I don't know. I'm still 0:01:44.840 --> 0:01:47.720 a little traditional and when I buy my wine. Um, 0:01:48.000 --> 0:01:50.400 So tell me about what you guys are doing, and 0:01:50.440 --> 0:01:52.600 tell me about the activity level that you've seen since 0:01:52.640 --> 0:01:56.040 we've all been in lockdown. Yeah. So many Bar Delivery 0:01:56.360 --> 0:01:58.480 is the best way to shop for wine, spirits and 0:01:58.520 --> 0:02:01.600 beer online, sweep a web I in iOS and android app, 0:02:01.640 --> 0:02:04.400 and we connect consumers to local liquor stores. So you 0:02:04.400 --> 0:02:06.960 put in your delivery address. You see what the local 0:02:07.000 --> 0:02:10.280 stores around you have ad to Karte check out seamlessly, 0:02:10.280 --> 0:02:13.919 I'm any bar. The stores alerted, they pickpack and deliver. UM. 0:02:14.040 --> 0:02:17.119 So we're in you know, about fifty cities across the US. 0:02:17.120 --> 0:02:20.280 But we have seen explosive growth in the past couple 0:02:20.320 --> 0:02:23.839 of weeks since um Trump announced the lockdown. So new 0:02:23.840 --> 0:02:27.679 buyers are up five hundred and twenty five percent UM, 0:02:27.720 --> 0:02:30.200 the sales are up a hundred and thirty eight percent, 0:02:30.400 --> 0:02:33.800 and we've even seen sales growing from the March post 0:02:33.840 --> 0:02:36.480 Corona to like the first couple of days of April. 0:02:36.520 --> 0:02:40.480 So it's still growing and still increasing as people have 0:02:40.600 --> 0:02:44.160 been you know, hopefully sheltering at home, hopefully isolating, but 0:02:44.280 --> 0:02:48.200 hopefully still you know, finding a reason to celebrate or 0:02:48.280 --> 0:02:52.480 having a Zoom call with friends to That's the other thing. 0:02:52.600 --> 0:02:55.239 Like even our own Charlie Valmer, who is responsible for 0:02:55.360 --> 0:02:58.640 making us all works you know, on a tech technology level, 0:02:58.880 --> 0:03:01.600 technological level. I think that first week we were all 0:03:01.600 --> 0:03:03.720 homes like, hey, we're doing a Zoom cocktail hour. Can 0:03:03.720 --> 0:03:06.519 you do you want to have a Zoom team here? UM, 0:03:06.600 --> 0:03:08.760 So what are you seeing in terms of what people 0:03:09.000 --> 0:03:13.320 are drinking. Lindsay, take us into the numbers here. Yeah, 0:03:13.400 --> 0:03:16.520 so you know, mostly the top brands have stayed at 0:03:16.520 --> 0:03:19.720 the top, but what we've seen is oddly Corona Beer 0:03:19.800 --> 0:03:22.640 has um snuck into one of our top three beers. 0:03:22.680 --> 0:03:26.400 I'm not there before. UM, So I think I don't 0:03:26.400 --> 0:03:29.760 know if people are doing it ironically, but probably Corona 0:03:29.840 --> 0:03:34.680 has kind of risen in popularity. And then we've also seen, um, 0:03:34.720 --> 0:03:38.240 there's been a decrease in sales and champagne and sparkling. 0:03:38.240 --> 0:03:41.080 I think, you know, it's not the most celebratory time, 0:03:41.800 --> 0:03:44.200 so people are drinking, and we have seen kind of 0:03:44.200 --> 0:03:47.320 wine stay steady. Liquor has actually increased. As a person, 0:03:47.400 --> 0:03:49.040 I was going to say that the hard stuff has 0:03:49.080 --> 0:03:52.720 really increased. It is, it has increased, um, and beer 0:03:52.800 --> 0:03:55.400 has decreased. And even I've found with my own personal 0:03:55.520 --> 0:03:58.680 you know, I generally drink white wine, but now that 0:03:58.920 --> 0:04:01.320 I'm at home, i'm not going out, I've tried to 0:04:01.360 --> 0:04:04.080 mix it up and make cocktails, you know, um and 0:04:04.120 --> 0:04:08.040 apperall sprits here, a spicy margarita there. So I've definitely 0:04:08.120 --> 0:04:10.720 been mixing it up myself. So I think people are 0:04:10.720 --> 0:04:13.120 doing that and trying new things, much like they're doing 0:04:13.160 --> 0:04:16.440 with cooking, trying all these new things. You see, you know, 0:04:16.520 --> 0:04:20.039 the sale of yeast for making bread his skyrocketed. I 0:04:20.080 --> 0:04:22.479 think people are just trying new things and have the 0:04:22.560 --> 0:04:25.160 time to you know, experiment, which is I've been trying 0:04:25.200 --> 0:04:29.840 to buy flour for weeks and I can't get it. Well, 0:04:29.880 --> 0:04:31.840 I have to say we we hoarded a little bit 0:04:31.880 --> 0:04:34.680 of flower. My wife has an unbelievable baker. She comes 0:04:34.720 --> 0:04:38.400 by naturally um and so we're having to do a 0:04:38.400 --> 0:04:41.160 lot of like outdoor exercise when we can, and like 0:04:41.320 --> 0:04:43.719 you know, get on the peloton to sort of counter 0:04:43.800 --> 0:04:45.760 all of the good baking that's being done. In my 0:04:45.760 --> 0:04:47.640 fifteen year ALLLD doing doing a lot of that as well, 0:04:47.720 --> 0:04:49.640 you know, Lindsay. One of the reasons, one of the 0:04:49.680 --> 0:04:51.359 several reasons I was excited to talk to you, is 0:04:51.400 --> 0:04:54.280 you know, you understand the world of e commerce. You 0:04:54.360 --> 0:04:57.479 worked at WAG, You have a lot of background in 0:04:57.560 --> 0:05:00.919 sort of this this new world we're living in Fresh 0:05:00.920 --> 0:05:03.880 Direct I believe you worked at as well, So I 0:05:03.880 --> 0:05:06.720 mean you understand this sort of new world we're living in. 0:05:06.839 --> 0:05:11.000 And I do wonder what's what's temporary and what's permanent 0:05:11.040 --> 0:05:15.200 when it comes to how we are acquiring things as 0:05:15.320 --> 0:05:18.600 as consumers, what do you see lasting when life gets 0:05:18.680 --> 0:05:22.520 back to something resembling normal. Well, I think kind of 0:05:22.560 --> 0:05:26.320 alcohol e commerce had definitely lagged other sectors and penetration, 0:05:26.480 --> 0:05:28.520 and I think, you know, people just didn't know that 0:05:28.560 --> 0:05:30.800 they could press about and then get their alcohol delivered, 0:05:30.920 --> 0:05:34.320 much like their groceries or you know, an uber car 0:05:34.520 --> 0:05:37.320 or whatnot. Um So, now that you know, I think 0:05:37.520 --> 0:05:40.360 tons of people now know that they can get alcohol delivered, 0:05:40.360 --> 0:05:42.239 and they didn't know that before. So I think people 0:05:42.279 --> 0:05:45.600 will change their buying habits and start. I mean, it's 0:05:45.800 --> 0:05:49.479 you don't Tito's is a heavy, bulky consumable. It doesn't 0:05:49.560 --> 0:05:52.719 matter what store comes from. So it's very easy to 0:05:52.839 --> 0:05:56.000 buy online, whereas you might care where you're you know, 0:05:56.279 --> 0:06:00.800 Tacos or Burger Thai food comes from. You know it consumable, 0:06:00.880 --> 0:06:04.240 it's a commodity. It doesn't actually matter the store. All right, 0:06:04.240 --> 0:06:06.200 I've been distracted because I've been on your website and 0:06:06.200 --> 0:06:08.719 so I'm in there and I'm checking around. Um but 0:06:08.720 --> 0:06:11.119 but a window pops up. We're experiencing a surgeon demand. 0:06:11.160 --> 0:06:12.880 It's no different when I go and try to buy 0:06:12.880 --> 0:06:15.840 groceries and I can't find a delivery slot. So if 0:06:15.880 --> 0:06:19.680 somebody goes online, um, can they get it in a 0:06:19.720 --> 0:06:21.360 couple of days? Is it a week? Like? What are 0:06:21.400 --> 0:06:25.320 we talking now? At this point? Our normal UM, we 0:06:25.400 --> 0:06:28.960 usually deliver in thirty to sixty minutes UM. The stores 0:06:29.000 --> 0:06:33.080 have experienced a massive surge in deliveries, so now you know, 0:06:33.120 --> 0:06:35.240 our orders are running a little bit late, so it's 0:06:35.279 --> 0:06:36.880 more it's going to be delivered in like two to 0:06:36.920 --> 0:06:39.960 four hours UM. And it's definitely better since we're all 0:06:39.960 --> 0:06:44.479 at home anyway, Fresh Direct and tell them how you're 0:06:44.520 --> 0:06:48.080 doing that, could you just please um, Well they have 0:06:48.120 --> 0:06:53.480 a they have a very common um. But so yes. 0:06:53.560 --> 0:06:55.600 So we're definitely running a little bit behind because the 0:06:55.720 --> 0:06:59.040 massive surge and orders, and our customer service staff has 0:06:59.080 --> 0:07:01.880 been amazing, working around the clock, but they've you know, 0:07:03.000 --> 0:07:05.440 they're getting the number of calls in a day that 0:07:05.480 --> 0:07:08.080 we used to get in a week. So it's definitely 0:07:08.120 --> 0:07:10.880 been a huge serve and and we're lucky, so we're hiring. 0:07:10.920 --> 0:07:14.440 We're hiring customer service people, will probably hire people um 0:07:14.520 --> 0:07:16.600 for our corporate office to help with the demand. And 0:07:16.640 --> 0:07:21.200 we've diverted our tech team to really build tools for 0:07:21.200 --> 0:07:24.480 our customer service teams since they're so in indated with 0:07:25.640 --> 0:07:27.800 and lindsay, what are you having to do or what 0:07:27.840 --> 0:07:30.640 are you choosing to do in terms of like safety 0:07:30.920 --> 0:07:34.400 of delivery and all of those things that everyone both 0:07:34.480 --> 0:07:38.280 on the employer, employee and consumer side is obviously very 0:07:38.280 --> 0:07:41.800 concerned about. Yes, of course, so our entire team is 0:07:41.880 --> 0:07:45.200 you know, mandatory work from home, and then the delivery staff. 0:07:45.240 --> 0:07:48.200 You know, we really encourage UM people to bring their 0:07:48.240 --> 0:07:51.240 own pen if they need design, don't hand your idea 0:07:51.320 --> 0:07:54.280 to the delivery staff, and hopefully everyone's sheltering at home, 0:07:54.320 --> 0:07:57.080 so the delivery staff are hopefully on the streets alone 0:07:57.520 --> 0:08:00.880 and not exposed. UM. So we really you know, encourage 0:08:00.920 --> 0:08:04.720 both the consumer and the delivery people UM not to 0:08:04.800 --> 0:08:08.160 exchange anything like pens or ideas or hand the bag. 0:08:08.280 --> 0:08:11.400 Just write it down. UM. But unfortunately, alcohol is a 0:08:11.480 --> 0:08:14.559 highly regulated item, so we do need to make sure 0:08:14.640 --> 0:08:17.240 that people are getting to the right hands possibly and 0:08:17.680 --> 0:08:19.920 underage people are not taking advantage. Right. Yeah, you've got 0:08:19.960 --> 0:08:21.640 to figure out a way to see those ideas. You 0:08:21.680 --> 0:08:24.040 know that I would imagine that there is an extra 0:08:24.080 --> 0:08:26.520 step that that is different from like somebody dropping off 0:08:26.720 --> 0:08:29.239 a prime package at right at my front door. Alright, 0:08:29.280 --> 0:08:31.280 So are you holding on to all your employees or 0:08:31.320 --> 0:08:34.719 have you hired more because of increased demand? Yeah, we 0:08:34.840 --> 0:08:38.480 hired more UM. So you know we I think this 0:08:38.520 --> 0:08:41.640 week we've already onboarded, you know, hired two new customer 0:08:41.679 --> 0:08:45.240 service people UM, and we've have offers out to more. Wow. 0:08:45.640 --> 0:08:49.120 So when you uh look at sort of speaking of 0:08:49.160 --> 0:08:52.760 supply chain, lindsay, what are you hearing from some of 0:08:52.800 --> 0:08:54.760 your partners, because you know you work with some of 0:08:54.760 --> 0:08:58.360 the biggest UM liquor and alcohol brands in the world. 0:08:58.400 --> 0:09:01.120 Are they good with with supply and what are you 0:09:01.120 --> 0:09:04.640 hearing from them as you think about sourcing. I know 0:09:04.679 --> 0:09:07.000 you're dealing mostly with retailers, but I know you also 0:09:07.120 --> 0:09:10.680 have you know, good touches into some of the big brands. Yeah, 0:09:10.720 --> 0:09:13.079 we have great relationships with the big brands. And since 0:09:13.120 --> 0:09:16.800 they can no longer unfortunately do a lot on premise 0:09:16.840 --> 0:09:19.200 in bars and restaurants, you know, out of home advertising 0:09:19.200 --> 0:09:21.679 no longer makes sense. We've actually seen a huge influx 0:09:21.800 --> 0:09:26.000 in UM inbound inquiries for partnerships from all the major 0:09:26.040 --> 0:09:28.679 suppliers UM, which has been great for us. And we 0:09:28.720 --> 0:09:31.800 love working with them, um, and then we have much 0:09:31.840 --> 0:09:34.520 like we've seen an increase in late deliveries, we have 0:09:34.720 --> 0:09:36.840 seen an increase and out of stocks as well, just 0:09:36.880 --> 0:09:40.120 because so many people are buying and the supply chain 0:09:40.200 --> 0:09:43.079 is just a little bit harder with um, you know, 0:09:43.200 --> 0:09:46.120 how the world is working today. So because we are Bloomberg, 0:09:46.160 --> 0:09:49.439 we're always interested in is are you guys profitable we 0:09:49.679 --> 0:09:52.480 I mean, after this turn of events, I think this 0:09:52.559 --> 0:09:57.360 year we will be profitable. I think could be that 0:09:57.840 --> 0:10:02.520 breakout moment where we will be profitable, which is really exciting. UM. 0:10:02.559 --> 0:10:05.160 So that is our plan. Well, because we talk about 0:10:05.160 --> 0:10:07.480 you know, as a result of everybody staying at home 0:10:07.520 --> 0:10:10.000 working from home, you know, what are the things, whether 0:10:10.040 --> 0:10:13.439 it's the working from home aspect, whether it's telemedicine, whether 0:10:13.480 --> 0:10:16.280 it's education, Like, there are things we wonder what we'll 0:10:16.320 --> 0:10:18.160 stay with us. And this is a way actually for 0:10:18.240 --> 0:10:20.240 you guys right to kind of for people to get 0:10:20.280 --> 0:10:24.920 comfortable with the idea of buying you know, alcohol online. Yes, 0:10:25.000 --> 0:10:27.280 and hopefully you know, we want to make people's lives 0:10:27.280 --> 0:10:29.480 easier and give free up their time to do the 0:10:29.520 --> 0:10:32.000 things they love, like spend time with family, go out 0:10:32.000 --> 0:10:35.120 to restaurants, you know, do their hobbies read a book 0:10:35.120 --> 0:10:38.200 instead of doing chores like going to the liquor store. Instead, 0:10:38.280 --> 0:10:39.920 let's make it easier and let them press a button 0:10:39.920 --> 0:10:42.320 and get it delivered. It's heavy, bulky. We want to make, 0:10:42.400 --> 0:10:45.679 you know, free up their time to do their passions. 0:10:45.920 --> 0:10:48.400 All right, Well, we're looking forward to, uh maybe having 0:10:48.440 --> 0:10:51.560 a delivery to our studio when we're back in Uh. 0:10:51.720 --> 0:10:55.240 We really appreciate it. Linda Andrew's co founder CEO of 0:10:55.280 --> 0:10:58.760 Many Bar Delivery, joining us on the phone from Long Island. Uh, 0:10:59.000 --> 0:11:03.800 listen to just say, the mail room called Jason, Jason, 0:11:03.920 --> 0:11:07.920 there's some maker's mark uh and some Peppy van Winkle 0:11:08.080 --> 0:11:11.320 that is waiting here for you. And yes, send it 0:11:11.760 --> 0:11:14.840 right up right up to the Blueberg Interactor Broker's studio. 0:11:15.520 --> 0:11:18.320 Uh No, that's it's really interesting me. Look, there will 0:11:18.440 --> 0:11:21.680 be companies that will grow and thrive on the other 0:11:21.760 --> 0:11:25.120 side of this. And you do wonder whether and that's 0:11:25.120 --> 0:11:27.880 what we were talking about, this notion that if you 0:11:27.920 --> 0:11:30.360 get used to doing that in the same way people 0:11:30.360 --> 0:11:33.520 got used to buying books, buying so much stuff from amazons, 0:11:34.040 --> 0:11:36.960 like all these things, right, why not? Like we listen, 0:11:37.000 --> 0:11:39.400 we've a feeling there may be a mini bar headed 0:11:39.440 --> 0:11:44.240 to the master. You really so you used you've used them? 0:11:44.360 --> 0:11:46.679 I met them a few years ago. I don't use 0:11:46.720 --> 0:11:49.560 them here. They don't deliver to the burbs yet. Um. Yeah, no, 0:11:49.679 --> 0:11:52.160 I met them a few years ago. It's a fascinating concept. Yeah. 0:11:52.200 --> 0:11:54.000 And in her background, as we talked about it, is 0:11:54.000 --> 0:11:55.880 really interesting too because she's worked with some of these 0:11:55.920 --> 0:12:00.760 big e commerce UH companies, so totally understand the logistics 0:12:00.760 --> 0:12:03.800 of it and all of that. COVID nineteen, as we know, 0:12:04.000 --> 0:12:06.360 is in discriminate. We've talked about this a lot, impacting 0:12:06.400 --> 0:12:10.480 all industries and all individuals potentially, and that includes the 0:12:10.520 --> 0:12:13.440 wine industry. Our next guest is a second generation vintner. 0:12:13.800 --> 0:12:15.880 He has a degree in economics, a law degree in 0:12:16.120 --> 0:12:18.880 m b A. He's former officer in the Navy Reserves. 0:12:19.240 --> 0:12:22.480 We're talking about the CEO and owner of Jordan Winery 0:12:22.679 --> 0:12:26.440 and also creator of the John Jordan Foundation. And UH, 0:12:26.520 --> 0:12:28.400 we are so welcome to have with us John Jordan 0:12:28.520 --> 0:12:32.480 and John I gotta do full transparency. Um, your wine 0:12:32.520 --> 0:12:35.040 has been a favorite of my husband's for decade decades 0:12:35.080 --> 0:12:37.679 and it's become a favorite of mine. So welcome, welcome 0:12:37.679 --> 0:12:39.959 to Bloomberg Radio. Delighted to have you. I know you're 0:12:39.960 --> 0:12:43.880 on the phone in California, so welcome to Bloomberg Radio. Well, 0:12:44.200 --> 0:12:46.079 thank you and happy to be here, and glad you've 0:12:46.160 --> 0:12:49.760 enjoyed Jordan wine over the years. Absolutely, we're enjoying some 0:12:50.000 --> 0:12:53.040 right now courtesy of you. So I actually haven't taken 0:12:53.040 --> 0:12:55.920 a sip yet, but I am cheers to my to 0:12:55.960 --> 0:12:58.400 my co host, uh, and to you. We we really 0:12:58.440 --> 0:13:01.640 do appreciate John and I just start by asking, how 0:13:01.720 --> 0:13:05.319 are you well? How are you? How's the family? Well, 0:13:05.360 --> 0:13:09.040 first of all, the wineries are winery families in good shape. Um, 0:13:09.120 --> 0:13:12.000 we're under the terms of our shelter in Place local 0:13:12.040 --> 0:13:15.360 shelter in place orders were allowed to have employees work 0:13:15.400 --> 0:13:18.800 as long as social distancing guidelines and hygiene guidelines are 0:13:18.800 --> 0:13:22.559 observed to to continue the wine making process and to 0:13:22.640 --> 0:13:26.480 protect the inventory that we have in the building. Now, however, 0:13:26.559 --> 0:13:30.559 we are unable to see visitors and do tours and tastings, 0:13:30.880 --> 0:13:33.400 which is really really hard for all of us here 0:13:33.400 --> 0:13:36.560 because hospitality is as much part of our business as 0:13:36.559 --> 0:13:38.679 his wine making, not from a revenue point of view, 0:13:38.720 --> 0:13:41.200 but just in terms of who we are. And it's 0:13:41.200 --> 0:13:44.000 it's all of the visitors and the staff that we 0:13:44.080 --> 0:13:48.239 have taken care of them. They're very sorely missed right now. Um, 0:13:48.280 --> 0:13:52.040 the wine industry that Sonoma and Napa are shut down 0:13:52.120 --> 0:13:54.960 to visitors, and that is to not so much to us, 0:13:54.960 --> 0:13:59.200 but it's devastating to local restaurants, hotels and wineries that 0:13:59.280 --> 0:14:02.000 depend on people coming to see them. People look at 0:14:02.040 --> 0:14:05.080 the wine country and understand that of course that wine 0:14:05.120 --> 0:14:08.840 is our biggest industry, but not too far behind is 0:14:08.880 --> 0:14:11.800 tourism and his visitation. To have that taken away is 0:14:11.840 --> 0:14:15.479 just devastating to so many small businesses that are necessary 0:14:15.520 --> 0:14:19.640 to not only operating wineries, operating restaurants and hotels. UM. 0:14:19.880 --> 0:14:22.240 But you know, it's it's it's it's just been it's 0:14:22.480 --> 0:14:25.040 it's just a terrible blow to our economy. Well, and 0:14:25.080 --> 0:14:27.200 that's a big part that we've been talking about as well, 0:14:27.200 --> 0:14:31.120 about the restaurant industry. We've had UM, Danielle blue On 0:14:31.320 --> 0:14:35.360 and others, just because that industry has been devastated. And 0:14:35.400 --> 0:14:37.800 you guys sell to a lot of that industry which 0:14:37.840 --> 0:14:41.200 has been shut down as well. It has you know, 0:14:41.240 --> 0:14:44.120 we sell almost we've sold almost three quarters of our 0:14:44.120 --> 0:14:48.680 wine until this is all of this happened into America's restaurants. 0:14:48.720 --> 0:14:52.680 Now almost all restaurants are gone. Fortunately you Jordan's is 0:14:52.720 --> 0:14:55.480 a restaurant that's pleased people throughout the years and brought 0:14:55.520 --> 0:14:58.120 a lot of pleasure. And now we're we're fortunate to 0:14:58.120 --> 0:14:59.440 be in the position to be able to offer it 0:14:59.440 --> 0:15:02.040 to people in stores, you know, whether it's a fine 0:15:02.040 --> 0:15:06.400 wine shop or grocery stores, um or you know, or 0:15:06.520 --> 0:15:10.440 or businesses that are essential. So we have an outlet 0:15:10.480 --> 0:15:13.240 for our product, but that doesn't do a lot of 0:15:13.280 --> 0:15:17.280 good for a lot of other small businesses in the area. Well, 0:15:17.320 --> 0:15:20.360 and and John, obviously you know this has not been 0:15:20.400 --> 0:15:24.360 an easy few years for for the wine business. As 0:15:24.800 --> 0:15:27.600 Carol goes bottoms up, I'm watching her on uh and 0:15:27.640 --> 0:15:31.080 then very happily. So uh, this has not been an 0:15:31.080 --> 0:15:34.000 easy few years. And we've talked about that a lot 0:15:34.080 --> 0:15:37.720 on this show. Help us understand how the economics overall 0:15:37.760 --> 0:15:42.320 have changed, sort of synthesizing all of the fires of 0:15:42.400 --> 0:15:45.800 the droughts and everything, sort of the various things that 0:15:45.840 --> 0:15:49.400 have been visited upon this business. Well, first of all, 0:15:50.000 --> 0:15:53.160 all of our businesses in Sonoma, NAPA have gotten very 0:15:53.200 --> 0:15:56.200 good at emergency procedures because we have so much practice 0:15:56.840 --> 0:16:00.000 UM with regard to the fires. The biggest damage, large 0:16:00.080 --> 0:16:03.640 lead to the community economically wasn't as much the fires 0:16:03.640 --> 0:16:07.200 themselves as it is the perception that Sonoma, Napa and 0:16:07.200 --> 0:16:10.200 the Wine Country had burned down because of the graphic 0:16:10.320 --> 0:16:13.520 nature of the coverage. Now in two thousand seventeen, in particular, 0:16:13.520 --> 0:16:15.320 a lot of people lost their homes and there was 0:16:15.440 --> 0:16:18.480 loss of life. And as as much as we mourned that, 0:16:18.640 --> 0:16:22.840 the damage continued because people thought that you know, Sonoma 0:16:23.080 --> 0:16:25.240 was gone and and and there was no point in 0:16:25.280 --> 0:16:29.760 coming to visit, and that harm was longer lived and 0:16:29.880 --> 0:16:34.040 probably more profound and more deeply felt in in this community. 0:16:34.560 --> 0:16:37.360 Then the physical damage you're saying, the perception was actually 0:16:37.440 --> 0:16:41.400 worse than the physical damage. Correct. The physical damage was 0:16:41.440 --> 0:16:44.400 in a lot of residential I had a lot of 0:16:44.440 --> 0:16:47.640 my employees, UM a few employees lose their homes in 0:16:47.640 --> 0:16:50.720 the company. We obviously helped them with that. But you know, 0:16:50.720 --> 0:16:53.120 in two thousand eighteen, most of the most two thousand nineteen, 0:16:53.160 --> 0:16:55.040 from most part people had their houses put together, and 0:16:55.080 --> 0:16:58.800 then we had another fire. The fires in two thousand nineteen, 0:16:58.880 --> 0:17:02.280 while made great television, really didn't do. They were out 0:17:02.280 --> 0:17:05.760 in the wilderness, so they didn't really impact or they 0:17:05.800 --> 0:17:09.080 burned down one winery, but other than that, the structural 0:17:09.160 --> 0:17:12.600 damage wasn't there. But once again there was the change 0:17:12.600 --> 0:17:16.119 in perceptions which hurts so many small and family, small 0:17:16.160 --> 0:17:19.119 families businesses when it's restaurants, hotels, bed and breakfast that 0:17:19.440 --> 0:17:23.280 depend upon the visitation we have at this hour, John 0:17:23.320 --> 0:17:26.040 Jordan's he's the owner of Jordan Winery. Also ahead of 0:17:26.040 --> 0:17:30.040 the Jordan Foundation. On the phone, UM from California. So John, 0:17:30.040 --> 0:17:32.119 tell us a little bit about the John Jordan Foundation 0:17:32.160 --> 0:17:34.600 because I was reading about it. Um, You guys do 0:17:34.640 --> 0:17:36.760 a lot of things. A lot of it's about education, 0:17:36.840 --> 0:17:40.000 but it's also about helping you know, other individuals launch 0:17:40.160 --> 0:17:43.600 small businesses. Tell us a little bit about it. Well, 0:17:43.680 --> 0:17:46.200 the John Jordan Foundation is something I started in two 0:17:46.200 --> 0:17:49.240 thousand twelve and I thought it was a productive place 0:17:49.280 --> 0:17:52.439 to put the profit put profits from the winery. We 0:17:52.560 --> 0:17:56.240 do everything for We try to close educational gaps. Is 0:17:56.280 --> 0:17:59.040 one thing as iPads in schools where children are there 0:17:59.160 --> 0:18:00.960 a low income schools where if they're not exposed the 0:18:01.040 --> 0:18:04.840 technology early, they're behind the game. If they're not tech fluent, 0:18:05.400 --> 0:18:08.120 UM that can damage them and condemn them to being 0:18:08.119 --> 0:18:13.640 in a permanent underclass. So predominantly UM minority neighborhoods Latino here, 0:18:13.760 --> 0:18:15.760 which is what you know, we have a lot of 0:18:15.840 --> 0:18:21.359 Latino people live here. Uh that we are a pediatric dentistry. 0:18:21.400 --> 0:18:22.960 You know, if you go to an emergency room, you 0:18:22.960 --> 0:18:25.960 can get medical care, but not dental dental care. So 0:18:26.000 --> 0:18:27.560 if you're eleven twelve years old and you have your 0:18:27.560 --> 0:18:29.760 adult teeth and they're falling out, you're not only in pain, 0:18:29.880 --> 0:18:33.159 you're vulnerable to illness their self esteem issues. So we 0:18:33.240 --> 0:18:35.440 are committed to closing a lot of that, especially with 0:18:35.480 --> 0:18:39.879 pediatric dentistry education, UM English is a second language, and 0:18:39.920 --> 0:18:43.960 then micro loan training and micro loans for those individuals 0:18:44.000 --> 0:18:47.640 that may not have a lengthy formal education to gain 0:18:47.680 --> 0:18:49.359 the skills and knowledge they need to be able to 0:18:49.359 --> 0:18:51.520 start their own small business. So we're proud to have 0:18:51.600 --> 0:18:55.880 worked with several organizations throughout the West to to try 0:18:55.920 --> 0:18:59.680 to grow an entrepreneurial class of people that other that 0:18:59.720 --> 0:19:02.040 may have grown up never thinking they would own a business. 0:19:02.480 --> 0:19:06.840 And then lastly, we try to address those unfortunately all 0:19:06.880 --> 0:19:10.879 too often occurrences here locally where businesses and individuals are 0:19:10.920 --> 0:19:16.399 displaced through natural disasters, right, and and the notion of 0:19:16.560 --> 0:19:19.040 and this sort of dovetails with some of the stuff 0:19:19.040 --> 0:19:21.000 we were talking about before the break and in terms 0:19:21.040 --> 0:19:24.520 of you know, helping people with meals and whatnot at 0:19:24.520 --> 0:19:27.200 a time. And there's a lot of that going around, uh, 0:19:27.359 --> 0:19:30.159 going on around us here in New York City as 0:19:30.200 --> 0:19:33.080 well because at first responders and people displaced it you're 0:19:33.080 --> 0:19:35.840 doing some work there too. Yes, what we try to 0:19:35.920 --> 0:19:39.000 do is look at problems holistically. Often there are multiple 0:19:39.080 --> 0:19:44.679 dimensions and multiple injuries that derive from UM a calamity 0:19:44.720 --> 0:19:46.800 of some sort. In this case with business and being 0:19:46.800 --> 0:19:49.159 shut down. You have lots of people being hurt. You 0:19:49.160 --> 0:19:52.000 have people lost their jobs that may now be food insecure. 0:19:52.480 --> 0:19:56.040 You have restaurant people the rest businesses that are now failing, 0:19:56.040 --> 0:19:58.919 particularly restaurants, and they may never be able to reopen 0:19:58.960 --> 0:20:02.000 and provide people job in the future. It's a vicious cycle. 0:20:02.359 --> 0:20:04.280 And what people don't hear about so much is a 0:20:04.280 --> 0:20:06.800 lot of the farmers and vendors and purveyors that supply 0:20:06.920 --> 0:20:10.440 those restaurants they're getting hurt do so through a program 0:20:10.480 --> 0:20:14.040 called Cinema Family Meal the Foundation UM we've of a 0:20:14.119 --> 0:20:19.280 funded an effort to open seventeen restaurants, and that allows 0:20:19.320 --> 0:20:22.480 them to keep a small staff of of of servers 0:20:22.560 --> 0:20:25.280 and chefs busy, pay their bills so that they can 0:20:25.320 --> 0:20:30.040 stay open in the future. In exchange, they provide um 0:20:30.040 --> 0:20:32.520 meals to those who otherwise wouldn't be able to eat, 0:20:32.880 --> 0:20:35.720 and this also keeps some of those farmers and vendors 0:20:35.720 --> 0:20:39.520 in business. We're attacking a problem from several different directions, 0:20:39.560 --> 0:20:41.000 and that's what we really try to do with the 0:20:41.000 --> 0:20:45.240 Foundation is identifying those gaps which maybe aren't sexy or 0:20:45.359 --> 0:20:48.280 or positive, to get a lot of press and attack them, 0:20:48.320 --> 0:20:50.800 and then try to look at other problems on several 0:20:50.840 --> 0:20:54.120 dimensions and be creative in the solutions we we support. 0:20:54.520 --> 0:20:57.000 I love this so much because I was just talking 0:20:57.000 --> 0:20:59.159 to somebody in our town and my wife is actually 0:20:59.160 --> 0:21:01.000 working on a project later to this here. I live 0:21:01.040 --> 0:21:03.840 in just a little town, sleepy hollow, and in just 0:21:03.920 --> 0:21:06.399 north of New York City, and there's an effort to 0:21:06.400 --> 0:21:08.840