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Speaker 1: How do people build for sustainability? How does design your build, process,

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Speaker 1: you operate process, all of that change. This is another

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Speaker 1: wave that's happening that people should sort of wake up

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Speaker 1: and get ready because it's not cheap. How do you

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Speaker 1: talk to your clients around that balance of sustainability with cost.

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Speaker 1: Infrastructure will need to get overhauled to meet the net

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Speaker 1: zero outcomes. That's where I would say leaders need to

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Speaker 1: also focus as they're probably grappling with things like labor

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Speaker 1: short agents, supply challenges and getting to the cloud. I mean,

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Speaker 1: this is here, real and the next wave that's going

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Speaker 1: to happen. Welcome to the restless ones. I'm Jonathan Strickland.

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Speaker 1: As you may know, I've spent the last fifteen years

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Speaker 1: covering technology and learning how it works, demystifying everything from

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Speaker 1: massive parallel processing to advanced robotics and everything in between.

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Speaker 1: Yet it's the conversations with some of the most forward

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Speaker 1: thinking leaders, those at the intersection of technology and business

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Speaker 1: that fascinated me the most. Raj A. Rossu has worked

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Speaker 1: at companies like Oracle, eBay and into It as an

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Speaker 1: engineer and technology leader before bringing her expertise to Autodesk.

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Speaker 1: In our conversation. I learned about her approach to leadership

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Speaker 1: and her passion for leveraging the right technological solution to

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Speaker 1: solve challenging problems, from computer generative design to mixed reality.

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Speaker 1: We talked about how cutting edge technology allows for new

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Speaker 1: approaches to old problems. I also learned valuable lessons about

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Speaker 1: the way to approach leadership by building, supporting, and listening

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Speaker 1: to teams. This was a fun talk and I really

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Speaker 1: could have chatted with Raji for hours about science, technology,

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Speaker 1: and communication. But before we die even to all of that,

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Speaker 1: I first wanted to learn more about Raji's own history. Raji,

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Speaker 1: first of all, let me welcome you to The Restless Ones.

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Speaker 1: It is a pleasure to have you on the show. Jonathan.

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Speaker 1: Thank you for having me here and giving me an

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Speaker 1: opportunity to connect to this audience to your podcast. Oh absolutely,

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Speaker 1: We're going to be covering a lot of topics that

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Speaker 1: I'm really excited about. But before we get into any

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Speaker 1: of that, I would love to hear how you decided

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Speaker 1: to pursue an education and then subsequent career in technology.

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Speaker 1: As you can tell from maybe my accent and pronunciation,

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Speaker 1: I grew up in India. I always loved watching signs

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Speaker 1: helping us do some unimaginable things. As a total geek

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Speaker 1: watching people landing on the moon. I remember my favorite

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Speaker 1: moment being in Night three, even Gian blue Ford became

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Speaker 1: the first black astronaut to travel to space. Was pretty

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Speaker 1: awesome to watch that. I used to geek out on

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Speaker 1: things like hoping our surgery episodes. I don't know if

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Speaker 1: you remember this, but the first time they telecasted through

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Speaker 1: Channel eight an Arizona Heart Institute, that was better than

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Speaker 1: any action movie for me. My love for science and

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Speaker 1: things out there led me to accidental discovery and selection

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Speaker 1: of computer engineering, and I remember like, not really knowing

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Speaker 1: what it was all about. It just sounded pretty cool.

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Speaker 1: So this is so new. Those days when I came

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Speaker 1: home for summer, my family would wonder why I could

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Speaker 1: not rewire the antenna or electric lines. You know, after

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Speaker 1: many courses in engineering, they would ask me like, aren't

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Speaker 1: you an engineer. I started my first job actually after college,

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Speaker 1: digitizing maps for phone lines for the state through AutoCAD,

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Speaker 1: and now many many decades later, come full circle to

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Speaker 1: working at Autodesk. I want to learn more about your experience.

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Speaker 1: I mean, you've obviously You've worked for several big name

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Speaker 1: tech companies. I'm curious, did you notice any sort of

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Speaker 1: commonalities between the different companies that you worked with or

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Speaker 1: were they each sort of unique in their own mission

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Speaker 1: and needs. That's a great question, John, Then I think,

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Speaker 1: you know, my background is definitely leading tech and business

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Speaker 1: transformations for e commerce, payment, fintech. You know, you see

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Speaker 1: entertainment a bunch of different industries, and you know it's

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Speaker 1: interesting when you start to look at that and where

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Speaker 1: I'm at Autodisk, I think where the similarity comes in

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Speaker 1: is all of the platform transformation, the cloud journey, the

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Speaker 1: common capabilities, and how we think about creating or attracting

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Speaker 1: talent within the companies that are on distributed systems and

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Speaker 1: systems thinking all of that stuff is pretty much the

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Speaker 1: same across the board. I think it's this business model

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Speaker 1: transformations or even the domains that we work and which

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Speaker 1: are different, and sometimes the pace of adopting technology solutions

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Speaker 1: in these businesses are different. I mean, we see this.

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Speaker 1: You know, we at added As we support three major industries.

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Speaker 1: Architecture engineering construction is one of our key ones, manufacturing

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Speaker 1: and media and entertainment. We have multiple infrastructure categories like transportation,

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Speaker 1: land development, and water. Coming into the company, I was like, wow,

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Speaker 1: I mean that's a lot of different things and finding

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Speaker 1: how where there are lots of things that are common

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Speaker 1: across these industries, but all of these industries are different

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Speaker 1: levels and maturity in terms of adopting technology, and you

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Speaker 1: have to as a technologist walking and you have to

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Speaker 1: understand that nuance. And that's the initial time that you

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Speaker 1: spend is understanding your customers, your business, your domain, and

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Speaker 1: understanding what's going to work and what's futuristic. I think

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Speaker 1: that's key. We've already kind of touched on Autodesk, but

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Speaker 1: I'm curious what actually brought you over to Autodesk. I

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Speaker 1: had to refer left on this. In our lives, even

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Speaker 1: though we say that relationships and people are everything, in reality,

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Speaker 1: we associate a lot of value to the physical asses

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Speaker 1: and experiences that we collect over time. Are living spaces,

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Speaker 1: the cars, the gadgets, the content we consume for entertainment.

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Speaker 1: I mean, we take pride in them and we feel

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Speaker 1: a sense of achievement. So as consumers, we continue to

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Speaker 1: demand more and more out of these things, and we

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Speaker 1: want to live in these connected smart cities, use the

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Speaker 1: latest tech. We want to have less maintenance, sustainable, cost

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Speaker 1: effective assets, and then this voracious appetite for new and

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Speaker 1: differentiated content, and that's where autodesks came in for me.

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Speaker 1: It was forty years in this business of making customers

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Speaker 1: who design and make these digital and physical assets. So

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Speaker 1: exactly these kind of consumers around the world and our customers, architects,

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Speaker 1: the general contracts, the structural engineers, manufacturers, and production studios,

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Speaker 1: they are creating these assets for our everyday life experience.

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Speaker 1: And that was what was the realization. I was really

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Speaker 1: intrigued by what autodis was doing and how it was

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Speaker 1: actually shaping everything around us and actually going to enhance

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Speaker 1: our life experience, my own personal experience. I remember in

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Speaker 1: high school, I had a friend who was in drafting class,

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Speaker 1: and that's where I first learned about the term computer

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Speaker 1: assisted design. And the more I learned about it, the

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Speaker 1: more excited I got, especially when my friend presented me

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Speaker 1: with an enormous poster that was a vector line drawing

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Speaker 1: of a Klingon Bird of Praise starship from the Star

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Speaker 1: Trek series that he had meticulously designed an auto cad

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Speaker 1: out of curiosity, How do you explain what your job is,

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Speaker 1: to say a casual acquaintance, someone who's not in the

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Speaker 1: indus story at Auditors, we are going through a platform

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Speaker 1: transformation as a company and as a chief technology officer,

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Speaker 1: my job is to steward this transformation through our technical teams.

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Speaker 1: If that's all the takeaway, that's pretty much pretty much

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Speaker 1: just summary. What is this journey? What is this platform

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Speaker 1: transformation and journey about? It is really to accelerate a

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Speaker 1: customers digital transformation across industries. I mean that's the destination.

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Speaker 1: And like every CTO, there are hundreds of things to

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Speaker 1: get done every day. But at the end of the day,

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Speaker 1: I find myself focusing on three areas. When I would say,

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Speaker 1: is building the foundational blocks? The tech leaders were listening

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Speaker 1: to this, No, this this is really hard, right. Building

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Speaker 1: foundation for the long run is always hard when you

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Speaker 1: have short term outcomes, but it pays back leaps and

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Speaker 1: bounds over time. I have three industries and multiple infrastructure

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Speaker 1: products in our portfolio. You talk about shared tech, there's

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Speaker 1: a lot of opportunity and with that shared technology we

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Speaker 1: can actually accelerate our industry and sometimes even cross industry solution.

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Speaker 1: A good example for that would be the connected data

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Speaker 1: digital thread that runs through our project life cycle. You know,

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Speaker 1: based on anything you're building, it's a building, it's an

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Speaker 1: infrastructure piece, movie any of that requires a project life cycle.

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Speaker 1: How cool is it if you have data that really

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Speaker 1: connects these disciplines, cuts down time and labor and so

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Speaker 1: those are things that are common and I'm constantly looking

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Speaker 1: for them, and you know, we're constantly as a company,

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Speaker 1: you know, finding ways to invest in there. The second

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Speaker 1: one I think it's really the key for me, is

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Speaker 1: how do I extend my ecosystem? And when I say ecosystem,

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Speaker 1: these are our partners, are system integrators. These are valuable assets.

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Speaker 1: They our a p I, S and S D case

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Speaker 1: and make it work for the customers last my niche needs.

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Speaker 1: Sometimes it's extending the workflows, automating their processes, or connecting

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Speaker 1: to the back end. I mean that third party ecosystem

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Speaker 1: is something my teams try to nurture and grow because

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Speaker 1: that's really really part of our overall offering and solution.

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Speaker 1: The last one I think is we have an amazing

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Speaker 1: effort that we have in our research labs in multiple

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Speaker 1: locations around the world, and we do some amazing work

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Speaker 1: with large companies, industry, thought leaders, and academia on ideas

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Speaker 1: that are about seven to ten years or either it's

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Speaker 1: designing for net zero industrialized construction or adaptive manufacturing. You know,

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Speaker 1: concepts like these that are getting flashed out and we

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Speaker 1: get to work with these amazing thought leaders across the world,

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Speaker 1: and that's exciting. So in somebody, I would say building

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Speaker 1: found a more blocks, extending my ecosystem and maybe shaping

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Speaker 1: the future through our research work. These are these are

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Speaker 1: key focus areas for me. That's that's an extensive explanation

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Speaker 1: that I really appreciate. One thing I really wanted to

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Speaker 1: ask you about. I saw in a previous interview you

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Speaker 1: had done that when you first arrived at Autodesk. You

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Speaker 1: chose to go on what you called a listening tour,

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Speaker 1: which I think is a phenomenal idea. Could you talk

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Speaker 1: a little bit more about the listening tour and what

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Speaker 1: you learned through that experience. How much time you got, Johnathan,

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Speaker 1: when you join a company, this is the precious time

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Speaker 1: that you have to get into a listening tour, right

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Speaker 1: and you start with a clean slate and you can

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Speaker 1: draw the picture the way you heard it, not the

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Speaker 1: way people have told you, but you know you're hearing

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Speaker 1: it from folks across the company. I might have started

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Speaker 1: with like a t employees, various functions, some even ex employees, customers,

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Speaker 1: and partners. It happened over the course of six weeks.

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Speaker 1: I was really really insightful. You know, you're kind of

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Speaker 1: not emotionally attached to anything at that point, and you

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Speaker 1: know you don't have baggage of having built something and

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Speaker 1: it's not working yet and all of that stuff. This

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Speaker 1: really creates active listening and it was amazing. I learned

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Speaker 1: a lot about things that we're doing right, are amazing

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Speaker 1: products or customers, are design and build talent, or work

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Speaker 1: around three D graphics, geometry modeling. All of this were

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Speaker 1: like pretty cutting edge. But going through this, I also

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Speaker 1: found out that the platform journey was a paradigm shift

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Speaker 1: as a company that we were going through. It required

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Speaker 1: more specificity. It required people to understand what a platform was,

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Speaker 1: what its capabilities would look like, who and how should

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Speaker 1: we build this. These are really key, you know, sort

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Speaker 1: of insights I gathered and helped to shape our platform

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Speaker 1: strategy and areas we needed to prioritize for three to

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Speaker 1: five years. I know there are many books and articles

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Speaker 1: that talk about going on and listening tour, highly recommend

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Speaker 1: for anybody joining, you know, a new company and being

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Speaker 1: exposed to new domains industries. It's a really game changing experience. Yes,

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Speaker 1: I imagine not only does it educate you about the

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Speaker 1: company and its processes and its products and its impact

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Speaker 1: on its clients and its partners, but it also helps

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Speaker 1: start to build that connection with all those different divisions

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Speaker 1: and both internal and external, where you're showing that you

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Speaker 1: have that desire to learn and to understand. So I

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Speaker 1: think that that goes a long way to establishing a

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Speaker 1: good foundation to build upon. I'd love to talk more

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Speaker 1: about some of the emerging technologies that the company is

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Speaker 1: really diving into and working with. Can you talk a

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Speaker 1: little bit about some of the what my friends would

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Speaker 1: call the cool stuff? That there's so much cool stuff.

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Speaker 1: I'm going to prioritize a few areas one day. I

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Speaker 1: think we are very excited about and you've heard this

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Speaker 1: probably this term being used in our industry called generative design.

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Speaker 1: Think about this as computer generated design. We have so

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Speaker 1: much data, product data, and now with all of the

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Speaker 1: computational power that we could use, you know, using AI

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Speaker 1: and artificial intelligence and machine learning. We can apply that

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Speaker 1: offering options for designers instead of just sort of documenting

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Speaker 1: their design, and that's going to fundamentally transform how design

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Speaker 1: will be done and how operating data from things like

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Speaker 1: in styles and score them for different various performance indicators

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Speaker 1: like sustainability, cost, maintainability, constructibility. There are so many different

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Speaker 1: things that can be taken into consideration in this sort

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Speaker 1: of multidimensional outcomes that we can drive. That's really gonna

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Speaker 1: change the world of an architect. I think there's gonna

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Speaker 1: be a lot of association where they're going to be

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Speaker 1: expected to deliver these performance outcomes in the physical assets

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Speaker 1: of their building, and that has to be taken into

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Speaker 1: account earlier on in the design. And how do we

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Speaker 1: simplify this. I look at that as a whole paradigm

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Speaker 1: ship going from CAD to really a computer generated design world,

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Speaker 1: and the elevated role that will let our architects play

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Speaker 1: in that world. That's one concept we had ordered as

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Speaker 1: activity research. The other one I think is worth mentioning

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Speaker 1: is is our our converge of industries that's happening. We're

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Speaker 1: seeing this where we see many manufacturing methods being applied

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Speaker 1: there's stuff that we're looking at which really really solves

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Speaker 1: the world. This is the world that we're manufacturing, design,

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Speaker 1: the need to reduce. And then the last one, I

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Speaker 1: to change. And I think similar to data centers and others,

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Speaker 1: I think you're going to see this next way where

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Speaker 1: our factory floors are going to be configurable and easy

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Speaker 1: to change, products that are built autonomous, remotely operated, a

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Speaker 1: is mentioned in Industry Plato, But how do we really

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Speaker 1: make that happen? I think that's another really important emerging

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Speaker 1: technology that we look into. Conventional thinking says you have

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Speaker 1: to pay more to get more. I want the work.

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Speaker 1: But Team Mobile for Business uses unconventional thinking to deliver

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Speaker 1: premium benefits for better r o I from customized five

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Speaker 1: D solutions to three sixty support, we help you reach

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Speaker 1: your business goals right now. I want it now, innovating

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Speaker 1: to improve business today and tomorrow. That's unconventional thinking. From

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Speaker 1: T Mobile for Business. Capable device required covers on available

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Speaker 1: in some areas, some require certain clatter features C mobile

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Speaker 1: dot com. We're now entering a world where we're capable

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Speaker 1: of having this incredible wireless connectivity that gives us fiber

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Speaker 1: level work. But you're no longer tethered by cables. How

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Speaker 1: does connectivity play a part in this future? That is

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Speaker 1: so true. Five G is going to play a huge

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Speaker 1: role in industrial, so we support and connectivity through that

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Speaker 1: find you promise to remote dependence upon like workstations and

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Speaker 1: installed infrastructure. It's going to really transform the virtual reality

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Speaker 1: and XR experiences for example, and I don't mean from

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Speaker 1: an entertainment perspective. We're talking about you know, streaming directly

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Speaker 1: to we our sets and on demand video the way

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Speaker 1: it stream to TVs today. This is going to change

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Speaker 1: how people interact with each other. Is going to enable

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Speaker 1: our workers at remote sites with limited connectivity if now

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Speaker 1: fully experiences these immersive virtual models. And we see this

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Speaker 1: today like in our argumented reality, we see people wanting

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Speaker 1: to project their detailed design in areas of where the

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Speaker 1: construction is happening, and they want that easy access and

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Speaker 1: be able to actually visualize it. And these are the

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Speaker 1: kind of real scenarios that's going to demand that immersive experience.

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Speaker 1: Specifically need media and entertainment production. We see that FIG

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Speaker 1: is going to provide support for some really rich data

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Speaker 1: workflows on film shoots and sets right, and it's going

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Speaker 1: to support the move for production in the cloud, and

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Speaker 1: it's going to really create like these bigger worlds with

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Speaker 1: you know stories. And people also want to simulated exp

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Speaker 1: before they buy things, right, I look at myself, I

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Speaker 1: wanted to see the layout of my new home or office.

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Speaker 1: We want to be able to simulate furniture, appliances, and

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Speaker 1: and you know, really experience it before we buy these things.

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Speaker 1: And I know this is there's a lot of promise

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Speaker 1: for meta words right now, but I'm talking about northern

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Speaker 1: hypothetical world. This is a real world needs for consumption

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Speaker 1: that's going to really be dependent on fight G and connectivity. Yeah.

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Speaker 1: I see augmented reality being as disruptive and transformational as

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Speaker 1: three D printing was a decade ago, where three D

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Speaker 1: printing enabled that rapid prototyping where you no longer had

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Speaker 1: to wait for a sculptor to create whatever physical model

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Speaker 1: you needed. You could make fast adjustments on the fly

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Speaker 1: wait you know, half an hour an hour for a

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Speaker 1: small model to be printed. Now we're talking about having

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Speaker 1: that capability but in an augmented sort of virtual projection

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Speaker 1: over our real world surroundings. For businesses like architecture, I

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Speaker 1: imagine that being absolutely transformational. Like the ability to show

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Speaker 1: a client, well, we've worked up five different designs and

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Speaker 1: you can see what they will look like on the

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Speaker 1: site by just putting on these glasses and we will

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Speaker 1: cycle through them and show you all the different assets.

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Speaker 1: You can even show in different layers, like here's the wiring.

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Speaker 1: Here's the air duct system. We recently acquired the Wild

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Speaker 1: to offer customers more immersive and these collaborative workspaces. One

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Speaker 1: our customers want that are more teams working together doing

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Speaker 1: this conceptual design, and we do that in architecture and construction.

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Speaker 1: But I think where you are going is what happens

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Speaker 1: next is then the customers actually engaged with their client

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Speaker 1: and they want to show them these visual experiences that

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Speaker 1: are super immersive. In some cases, they want to be

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Speaker 1: able to edit those immersive experiences, be able to edit

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Speaker 1: it and bring it back to three D and two D.

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Speaker 1: In some cases, this design form is having a conversation

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Speaker 1: with the general contractor and showing the different layers that

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Speaker 1: you talked about. I mean, these conversations become so much

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Speaker 1: more easier when you have that sort of granular information

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Speaker 1: and then you're able to use x are to really

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Speaker 1: take it to the next level. I know that the

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Speaker 1: history of augmented reality has its roots in laying out

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Speaker 1: wiring on airplanes like that was one of the earliest

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Speaker 1: applications of augmented beyond the HUD systems that you saw

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Speaker 1: and say the jets for the Air Force. In my mind,

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Speaker 1: that's still one of the most phenomenal applications for it,

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Speaker 1: something where it effectively gives you the ability to both

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Speaker 1: see the future and X ray vision at the same time.

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Speaker 1: So I'm curious also what went into getting Autodesk to

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Speaker 1: get behind and a unifying vision like the Forge platform.

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Speaker 1: First of all, can you talk a little bit about

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Speaker 1: what the Forge platform is and the process of getting

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Speaker 1: the company buy in two pursue that Forged platform is

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Speaker 1: actually two different things. Internally for us, it's an amazing

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Speaker 1: way of taking these shared capabilities that we're building across

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Speaker 1: industries and sort of use that to accelerate our industry solutions. Externally,

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Speaker 1: it is the same capability, same e PI, same as

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Speaker 1: the k is that we provide to our customers and

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Speaker 1: our partners, and many of our partners, this is the

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Speaker 1: ecosystem that I talk about. They're extending these to create

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Speaker 1: new work clothes for our customers, in some cases connecting

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Speaker 1: their back end systems and sometimes it's about automating their processes.

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Speaker 1: That's what they're doing, and I think it's really really

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Speaker 1: a new way of consuming our capabilities. Traditionally, folks have

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Speaker 1: come in and they've used products and they'll continue to

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Speaker 1: use products and experiences that come out of the box

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Speaker 1: throughout the desk offerings. But I think the new way

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Speaker 1: is also to be able to get these API s

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Speaker 1: and capabilities and a lot of what we see as

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Speaker 1: people want to pull out the product data, transform it

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Speaker 1: and then maybe even customize it and send it back.

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Speaker 1: I mean, there's a lot that's happening in real time,

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Speaker 1: and our largest customers love these mechanisms to integrate. So

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Speaker 1: that's what for us, the Forge platform means. It means

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Speaker 1: the same APIs internally accelerating our industry solutions, and it

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Speaker 1: also means the same that we provide our customers and

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Speaker 1: partners so they can extend their work clothes, they can

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Speaker 1: build new solutions and you know, go through this digital

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Speaker 1: transformation faster. That's a powerful message to give to clients, right, like,

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Speaker 1: this is the tool we use to do what we do,

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Speaker 1: and we're extending that capabilit city to our clients and

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Speaker 1: our customers. That to me is the most powerful sales point,

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Speaker 1: right we use it. The proof is there, Yeah, exactly.

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Speaker 1: It's eat your own awful for sure, and they love that.

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Speaker 1: It really takes away the conversation around Hey, is this reliable?

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Speaker 1: Is this is this something you've committed to because che

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Speaker 1: we use it. I'm curious, with the onset of the

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Speaker 1: pandemic and so many companies needing to adapt and pivot

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Speaker 1: and to find new ways to approach the way they

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Speaker 1: do business, did you see a much more aggressive trend

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Speaker 1: toward digitization? Absolutely, Jonathan. I think we were on the

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Speaker 1: front lines of both needing to adopt adapt as well

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Speaker 1: as witnessing the extreme challenges among our customers in every

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Speaker 1: industry we support. We knew we had to help our

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Speaker 1: customers adapt as quickly as possible to pandemic, and the

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Speaker 1: most common and thread for all was the need for digitization.

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Speaker 1: In many cases it was you know, it actually accelerated

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Speaker 1: the move to cloud, and we saw that, we saw

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Speaker 1: a lot of folks actually sort of going and doing

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Speaker 1: that with a lot more urgency. And the second one

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Speaker 1: was the support for remote workforces. I think it's like,

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Speaker 1: how do tool and technologies enable that. I think our

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Speaker 1: customers were just used to being all present at the

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Speaker 1: site and being able to put together even design firms

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Speaker 1: worked on the site, and now they suddenly faced with

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Speaker 1: the reality of remote workforces. The last, but not the least,

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Speaker 1: I think is a ton of labor shortage and supply

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Speaker 1: you know, which you have been hearing is real and

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Speaker 1: you know, how does this supply chain disruption and this

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Speaker 1: global interdependency play out for our customers and how do

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Speaker 1: we help them through that stuff? I think these are

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Speaker 1: real issues that we see and it definitely helped, you know,

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Speaker 1: make the case for going faster using technology, using cloud

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Speaker 1: and some of these too sort of accelerate helping them

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Speaker 1: with remote workforces and helping them with digitization. The other one,

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Speaker 1: I think that came up a little bit. You know,

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Speaker 1: it was always there, but actually kind of accelerated with

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Speaker 1: the COP twenty six and all of that conversation is

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Speaker 1: how do people build for sustainability? How does design your

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Speaker 1: build process, you operate process, all of that change for sustainability.

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Speaker 1: And this is another wave that's happening that people should

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Speaker 1: sort of wake up and get ready for because it's

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Speaker 1: not cheap to build sustainable you know, a process and

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Speaker 1: and so how does it work? How do you talk

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Speaker 1: to your clients around that balance of sustainability with cost

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Speaker 1: and as you have you know, I know in this

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Speaker 1: podcast you've covered many times about smart cities and smart

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Speaker 1: infrastructure with a lot of emphasize on infrastructure, sure will

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Speaker 1: need to get overhauled to meet the net zero outcomes.

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Speaker 1: That's why you're seeing all these bills globally being passed.

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Speaker 1: And this is where I think auditis we do a

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Speaker 1: lot around things like spacemaker, which actually helps you sort

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Speaker 1: of design smart cities and then in a wise and

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Speaker 1: tandem that lets you work with smart infrastructure. These are

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Speaker 1: the kind of things that we need to really double

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00:28:23,280 --> 00:28:28,520
Speaker 1: down on and adopt because that's the future and it's

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00:28:28,520 --> 00:28:32,520
Speaker 1: going to be starting with understanding how to build for sustainability,

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00:28:32,560 --> 00:28:35,679
Speaker 1: but it's going to soon get to having conversations around

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Speaker 1: net zero. So how do you start thinking about design

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00:28:38,680 --> 00:28:42,160
Speaker 1: to actually operating these physical assets in a way that

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00:28:42,200 --> 00:28:45,080
Speaker 1: actually tackles that. That's where I would say leaders need

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00:28:45,120 --> 00:28:48,440
Speaker 1: to also focus as they're probably grappling with things like

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00:28:48,520 --> 00:28:52,680
Speaker 1: labor shortage and supply challenges and getting to the cloud.

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00:28:52,720 --> 00:28:55,880
Speaker 1: I mean, this is here real and the next wave

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00:28:56,080 --> 00:28:58,960
Speaker 1: that's going to happen. Yeah, I could not agree more.

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Speaker 1: Your auto, you've said, is to make new mistakes and

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00:29:03,520 --> 00:29:06,880
Speaker 1: learn fast every day. Could you share with us a

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00:29:07,120 --> 00:29:10,080
Speaker 1: mistake you may have made and how you learned and

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00:29:10,120 --> 00:29:14,560
Speaker 1: grew from it. It's a model that helps me, but not,

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00:29:14,920 --> 00:29:19,400
Speaker 1: you know, apologize for trying something new. Right. I believe

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00:29:19,560 --> 00:29:22,880
Speaker 1: that the faster you fail, the faster you learn. And

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00:29:23,160 --> 00:29:27,400
Speaker 1: very recently, I'll tell you an example, we implemented an

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00:29:27,400 --> 00:29:32,520
Speaker 1: API that provides access to granular data for a manufacturing industry.

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00:29:33,520 --> 00:29:37,160
Speaker 1: The team debated for days whether this API should be perfected.

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00:29:37,760 --> 00:29:41,720
Speaker 1: We might run into scale problems, we might not have

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00:29:41,800 --> 00:29:45,040
Speaker 1: all of the features that are large customers need. And

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00:29:45,040 --> 00:29:47,200
Speaker 1: then we took a chance and we put it out

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00:29:47,240 --> 00:29:50,320
Speaker 1: there for a couple of our large customers. We kind

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00:29:50,320 --> 00:29:53,640
Speaker 1: of gave them all of the sorry part of our dust.

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00:29:54,440 --> 00:29:58,120
Speaker 1: And what was interesting about this particular exercises, we were

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00:29:58,160 --> 00:30:03,160
Speaker 1: super surprised on our findings. We anticipated all of these

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00:30:03,160 --> 00:30:06,120
Speaker 1: other problems, and they told us something very basic. They said,

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00:30:06,120 --> 00:30:09,000
Speaker 1: your A P I S G. You know, I'm a

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00:30:09,040 --> 00:30:13,880
Speaker 1: manufacturing customer and I only know about part numbers and

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00:30:14,680 --> 00:30:17,520
Speaker 1: part description and assembly and all of that stuff. But

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00:30:17,600 --> 00:30:21,000
Speaker 1: your APIs are very generic terms. We don't know how

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00:30:21,040 --> 00:30:23,840
Speaker 1: to make sense out of it. Because we were really

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00:30:23,880 --> 00:30:27,200
Speaker 1: building something that would work across industries, and we forgot

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00:30:27,240 --> 00:30:31,120
Speaker 1: that our customers actually need that level of detail that

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00:30:31,280 --> 00:30:35,600
Speaker 1: they are used to, so you know, fast forward, it

470
00:30:35,640 --> 00:30:37,720
Speaker 1: was an easy one to go fix. We went to

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Speaker 1: a different implementation using graph Q and all of that,

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00:30:41,640 --> 00:30:45,440
Speaker 1: and now it's more contextualized in the way that they

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00:30:45,440 --> 00:30:49,640
Speaker 1: want to consume this information, and you've got adopted like

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00:30:49,680 --> 00:30:52,960
Speaker 1: wildfire with the subsequent releases. But you know, if we

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00:30:53,000 --> 00:30:55,040
Speaker 1: hadn't put it out there and we had debated it,

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00:30:55,160 --> 00:30:58,040
Speaker 1: I think we would have missed the opportunity. I think

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00:30:58,080 --> 00:30:59,800
Speaker 1: this is why I mean you you don't want to

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00:30:59,800 --> 00:31:02,320
Speaker 1: make the same mistakes, But as long as they don't

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00:31:02,560 --> 00:31:05,320
Speaker 1: put the business address for trying our new things and

480
00:31:05,320 --> 00:31:09,840
Speaker 1: sort of experimentation, that culture of experimentation is something we

481
00:31:09,920 --> 00:31:11,520
Speaker 1: have to role model and we have to let our

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00:31:11,520 --> 00:31:15,760
Speaker 1: teams do that. Raji, I love that answer. It also

483
00:31:15,840 --> 00:31:22,400
Speaker 1: goes back to the whole concept of listening. I could

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00:31:22,440 --> 00:31:25,120
Speaker 1: have talked to Raji for ages, and in fact we

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00:31:25,200 --> 00:31:27,840
Speaker 1: had to edit our conversation down because I got a

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00:31:27,880 --> 00:31:30,640
Speaker 1: little carried away. But I still couldn't let her go

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00:31:30,720 --> 00:31:37,880
Speaker 1: without asking her one more thing, what do you consider

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00:31:38,200 --> 00:31:43,160
Speaker 1: to be your proudest achievement? I would say, you know,

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00:31:43,200 --> 00:31:45,760
Speaker 1: it's always about people. You as a leader can have

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00:31:46,360 --> 00:31:49,040
Speaker 1: visions and strategy, but it's always about the people. So

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00:31:49,120 --> 00:31:52,480
Speaker 1: my proudest moment would be and I have a team

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00:31:52,520 --> 00:31:56,000
Speaker 1: that can operate without me. They move faster than I'm

493
00:31:56,040 --> 00:31:59,760
Speaker 1: able to push them. You visit a customer site and

494
00:31:59,800 --> 00:32:02,040
Speaker 1: they can't stop praising the work that your team put

495
00:32:02,040 --> 00:32:04,920
Speaker 1: out there. You know, all the companies I work for,

496
00:32:05,560 --> 00:32:07,440
Speaker 1: it's it's a lot of hard work to get to

497
00:32:07,480 --> 00:32:10,480
Speaker 1: that moment. But when you get to that moment, you

498
00:32:10,560 --> 00:32:13,360
Speaker 1: sit back and you soak it in and you know

499
00:32:13,440 --> 00:32:17,600
Speaker 1: you enjoy that and that that that moment makes me proud.

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00:32:18,240 --> 00:32:21,360
Speaker 1: I think that's a great testament to the type of

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00:32:21,480 --> 00:32:24,560
Speaker 1: leader you are. Raji, thank you so much for joining

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00:32:24,640 --> 00:32:27,680
Speaker 1: us on the Restless Ones. I've very much enjoyed our conversation.

503
00:32:28,200 --> 00:32:36,440
Speaker 1: Thank you, Jonathan. This is real pressure. Thanks again to

504
00:32:36,600 --> 00:32:40,239
Speaker 1: Raja Rassu for sharing her time and perspective with us.

505
00:32:40,640 --> 00:32:45,240
Speaker 1: The task of digitization can be a really daunting one. Companies,

506
00:32:45,560 --> 00:32:49,160
Speaker 1: particularly those with long histories, can find it challenging to

507
00:32:49,200 --> 00:32:55,160
Speaker 1: adopt new technologies and processes while maintaining the expectations of customers, partners,

508
00:32:55,200 --> 00:32:59,000
Speaker 1: and other stakeholders. It's no small task to make that

509
00:32:59,080 --> 00:33:03,480
Speaker 1: kind of move without disrupting business. But, as Raji pointed out,

510
00:33:03,800 --> 00:33:07,800
Speaker 1: it's never been more clear that digitization isn't the future,

511
00:33:08,360 --> 00:33:14,000
Speaker 1: it's the present. Underneath that digitization empowering it is five

512
00:33:14,080 --> 00:33:18,960
Speaker 1: G technology. To have the benefits of fiber connectivity, including

513
00:33:19,000 --> 00:33:22,880
Speaker 1: the low latency needed to minimize decision making time, all

514
00:33:22,920 --> 00:33:25,960
Speaker 1: without the need to be tethered by a cable. Is

515
00:33:26,080 --> 00:33:30,360
Speaker 1: transforming businesses at a phenomenal pace. It's now possible for

516
00:33:30,400 --> 00:33:34,920
Speaker 1: companies across all industries to make massive rapid shifts to

517
00:33:35,040 --> 00:33:39,280
Speaker 1: meet new needs, whether that is enabling remote work or

518
00:33:39,320 --> 00:33:49,000
Speaker 1: implementing a comprehensive digital strategy crucial for organizational success. Make

519
00:33:49,040 --> 00:33:52,040
Speaker 1: sure to download future episodes of The Restless Ones, where

520
00:33:52,080 --> 00:33:55,520
Speaker 1: all have more conversations with leaders who are defining how

521
00:33:55,560 --> 00:33:59,240
Speaker 1: technology will shape the business of tomorrow. I'll see you then.

522
00:34:04,360 --> 00:34:06,840
Speaker 1: T Mobile for Business knows companies want more than a

523
00:34:06,920 --> 00:34:10,040
Speaker 1: one size fits all approach to support. I want the world,

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Speaker 1: so we provide three sixty support customized to your business,

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Speaker 1: team and expertise from solutions engineers and industry advisors already

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Speaker 1: right now, I want it now. Three six support that's

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Speaker 1: customized for your success. That's unconventional thinking from T Mobile

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