1 00:00:00,840 --> 00:00:05,040 Speaker 1: You're listening to Bloomberg Business of Sports from Bloomberg Radio. 2 00:00:05,680 --> 00:00:08,399 Speaker 1: Every one, I'm Jason Kelly, and I'm Michael and I'm 3 00:00:08,440 --> 00:00:11,119 Speaker 1: Michael bar. Over the next hour, we will explore the 4 00:00:11,119 --> 00:00:13,560 Speaker 1: big money issues in the world of sports and talk 5 00:00:13,640 --> 00:00:16,720 Speaker 1: to some of the biggest players in the industry. But first, guys, 6 00:00:16,800 --> 00:00:18,480 Speaker 1: let's talk about the news of the week. A lot 7 00:00:18,480 --> 00:00:21,640 Speaker 1: of big money flowing around. It feels like, uh, this 8 00:00:21,680 --> 00:00:24,599 Speaker 1: week maybe a sign of good things to come because 9 00:00:24,680 --> 00:00:28,480 Speaker 1: we had some broadcast rights. And let's start with the 10 00:00:28,560 --> 00:00:35,400 Speaker 1: second biggest deal in NFL history, Dak Prescott. Four years, 11 00:00:35,600 --> 00:00:40,800 Speaker 1: hundred sixty million dollars Lynchy trailing only Mr Mahomes. But 12 00:00:41,200 --> 00:00:43,440 Speaker 1: that's a big old contract for Dak. Well, we always 13 00:00:43,479 --> 00:00:46,080 Speaker 1: say things are much bigger in Texas, and it's been 14 00:00:46,120 --> 00:00:49,479 Speaker 1: a it's been a big week in the state of Texas, 15 00:00:49,479 --> 00:00:51,080 Speaker 1: which we'll get into a little bit later on in 16 00:00:51,080 --> 00:00:55,040 Speaker 1: this conversation. But yeah, Dak Prescott. Uh is Jerry Jones says, 17 00:00:55,080 --> 00:00:58,320 Speaker 1: I've spent more money on things that were less important 18 00:00:58,320 --> 00:01:00,400 Speaker 1: to me or something to that extent. But I think 19 00:01:00,400 --> 00:01:03,360 Speaker 1: it's a great move Prescott. I think is is probably 20 00:01:03,440 --> 00:01:06,520 Speaker 1: the face of the Dallas Cowboys and outside of that 21 00:01:07,520 --> 00:01:10,840 Speaker 1: really bizarre ankle injury, um, I think he had them 22 00:01:10,840 --> 00:01:14,200 Speaker 1: moving in the right direction. So unlike Philly and the 23 00:01:14,280 --> 00:01:16,480 Speaker 1: Rams who gave up in the Lions who gave up 24 00:01:16,480 --> 00:01:19,280 Speaker 1: on their quarterbacks, Jerry Jones is not giving up on 25 00:01:19,360 --> 00:01:21,240 Speaker 1: Dak Prescott. So I think it's a big move in 26 00:01:21,319 --> 00:01:24,160 Speaker 1: sixties six million of that hundred and sixty million dollar 27 00:01:24,240 --> 00:01:27,959 Speaker 1: package is in a bonus, and that is big Texas 28 00:01:27,959 --> 00:01:32,480 Speaker 1: style cash. Yeah. Yeah, Well, and it's interesting too that 29 00:01:32,480 --> 00:01:35,280 Speaker 1: that you say that they held on while others didn't, 30 00:01:35,360 --> 00:01:39,679 Speaker 1: because you know, Michael Barr were looking at an unprecedented 31 00:01:39,959 --> 00:01:43,560 Speaker 1: sort of quarterback carousel, derby, whatever you want to call it. 32 00:01:43,959 --> 00:01:46,640 Speaker 1: This offseason, we're probably gonna see more movement than we've 33 00:01:46,640 --> 00:01:49,840 Speaker 1: ever seen at that position. And so it is interesting. 34 00:01:50,360 --> 00:01:52,800 Speaker 1: And you know, as as you like to say, I'll 35 00:01:52,800 --> 00:01:54,960 Speaker 1: say the quiet part out loud, it's one thing to 36 00:01:55,040 --> 00:01:58,200 Speaker 1: reward Patrick Mahomes. He's got a ring, and then you know, 37 00:01:58,280 --> 00:02:00,840 Speaker 1: back to back trips to the super Bowl. Dark Prescott, 38 00:02:01,280 --> 00:02:04,400 Speaker 1: no rings, no trips to the super Bowl. And yet 39 00:02:04,840 --> 00:02:06,960 Speaker 1: there is a lot of to to Lynch's point, a 40 00:02:07,000 --> 00:02:10,960 Speaker 1: lot of optimism around his potential and Ultimately, that's what 41 00:02:11,040 --> 00:02:13,600 Speaker 1: an investment is all about. Well, let's be honest. That 42 00:02:13,639 --> 00:02:15,840 Speaker 1: part isn't that quiet because a lot of people have 43 00:02:15,960 --> 00:02:20,079 Speaker 1: said that about Cowboys. Yeah, it's but I mean it's 44 00:02:20,280 --> 00:02:22,400 Speaker 1: good for him, and I've always said it, if you 45 00:02:22,400 --> 00:02:24,720 Speaker 1: can get the money, go get the money. I didn't 46 00:02:24,720 --> 00:02:28,240 Speaker 1: think that that was going to come together. I thought 47 00:02:28,400 --> 00:02:30,520 Speaker 1: they were going to move on from Dak Prescott. But 48 00:02:30,880 --> 00:02:35,120 Speaker 1: they got it together. And Jerry Jones obviously likes Prescott. 49 00:02:35,400 --> 00:02:37,400 Speaker 1: So let's see what happens this season. I want to 50 00:02:37,400 --> 00:02:40,800 Speaker 1: see what other components the Cowboys put together to help 51 00:02:40,880 --> 00:02:43,640 Speaker 1: that right right? Well, and Lynchie it will be interesting 52 00:02:43,720 --> 00:02:47,239 Speaker 1: too because speaking of that quarterback derby, I mean, listen, 53 00:02:47,400 --> 00:02:51,000 Speaker 1: that number could actually be exceeded by, you know, one 54 00:02:51,040 --> 00:02:53,760 Speaker 1: of the quarterbacks that's footing out there, somebody who's coming 55 00:02:53,760 --> 00:02:56,680 Speaker 1: into the league. And the biggest question mark is also 56 00:02:56,760 --> 00:02:59,200 Speaker 1: in Texas. It feels like or in Texas for the 57 00:02:59,240 --> 00:03:01,640 Speaker 1: moment and U s t Shawn Watson. Does he end 58 00:03:01,760 --> 00:03:05,120 Speaker 1: up uh somewhere else? And you know this is coming 59 00:03:05,160 --> 00:03:10,520 Speaker 1: after he signed a massive extension with the Texans four year, 60 00:03:10,520 --> 00:03:13,680 Speaker 1: a hundred and fifty six million dollars, So not quite 61 00:03:13,760 --> 00:03:16,200 Speaker 1: Dak Prescott money but pretty close and he may not 62 00:03:16,360 --> 00:03:18,480 Speaker 1: even stick around in Houston. You know, we had Mike 63 00:03:18,520 --> 00:03:21,160 Speaker 1: Tannenbaum on about a month ago on this show and 64 00:03:21,200 --> 00:03:23,880 Speaker 1: he says, you know, there's four or five moving pieces 65 00:03:23,880 --> 00:03:26,280 Speaker 1: in this offseason, and let's see where they're all come. Well, 66 00:03:26,280 --> 00:03:31,400 Speaker 1: four or the five are now settled. Uh, Stafford, Goff, Wentz, Prescott, 67 00:03:32,000 --> 00:03:34,359 Speaker 1: and Watson is still the only one that still is 68 00:03:34,440 --> 00:03:36,520 Speaker 1: up in the air right here. Um. Nick cas Sarrio, 69 00:03:36,600 --> 00:03:39,520 Speaker 1: who left the Patriots to be the personnel director and 70 00:03:39,600 --> 00:03:42,560 Speaker 1: GM of the Texans, says, there is no way that 71 00:03:42,600 --> 00:03:44,160 Speaker 1: we're getting rid of him. He is going to be 72 00:03:44,200 --> 00:03:46,400 Speaker 1: our quarterback. But guys have said that and changed their 73 00:03:46,440 --> 00:03:49,840 Speaker 1: minds before. Yeah. So it wasn't in Texas, but it 74 00:03:49,880 --> 00:03:52,920 Speaker 1: was still down south in Atlanta. Over this past weekend, 75 00:03:53,000 --> 00:03:56,360 Speaker 1: there was an NBA All Star Game. Uh, Lebron James 76 00:03:56,520 --> 00:03:59,200 Speaker 1: not a huge fan of that. Let's hear what he 77 00:03:59,240 --> 00:04:02,520 Speaker 1: had to say. Have zero energy and zero excitement about 78 00:04:02,520 --> 00:04:05,120 Speaker 1: an All Star game this year. Um, you know, I 79 00:04:05,360 --> 00:04:08,600 Speaker 1: don't even understand why we're having an All Star Game. Well, 80 00:04:08,600 --> 00:04:11,600 Speaker 1: and from a fans perspective, that definitely showed if you 81 00:04:11,640 --> 00:04:16,080 Speaker 1: were watching h the All Star Game, Lebron was not 82 00:04:16,600 --> 00:04:21,600 Speaker 1: in um in in peak focus shall we say, lowest 83 00:04:21,720 --> 00:04:26,280 Speaker 1: ratings ever, and yet you know people did tune in. 84 00:04:26,600 --> 00:04:28,960 Speaker 1: There was a certain amount of excitement. Uh. You know, 85 00:04:29,000 --> 00:04:31,480 Speaker 1: we heard Adam Silver talk right ahead of the game 86 00:04:31,600 --> 00:04:36,080 Speaker 1: about this notion that this is economically important in the 87 00:04:36,120 --> 00:04:38,760 Speaker 1: short term but also in the longer term, the brand 88 00:04:38,800 --> 00:04:43,800 Speaker 1: of the NBA, the international reach, etcetera. Um, So you 89 00:04:43,839 --> 00:04:47,719 Speaker 1: know it's done. We moved on. There are a couple 90 00:04:48,279 --> 00:04:53,000 Speaker 1: uh COVID cases related to the Philadelphia seventies sixers in 91 00:04:53,279 --> 00:04:57,239 Speaker 1: a barber apparently that kept both Ben Simmons and Joel 92 00:04:57,320 --> 00:04:59,840 Speaker 1: and Bed out of the game. But you know, the 93 00:05:00,000 --> 00:05:03,279 Speaker 1: this is a money question bar in many ways, and 94 00:05:03,560 --> 00:05:06,280 Speaker 1: that's ultimately why they did this. This This was about money. 95 00:05:06,279 --> 00:05:11,159 Speaker 1: Oh yeah, everything. It's a business and let's not forget that. Yes, 96 00:05:11,200 --> 00:05:13,479 Speaker 1: we can be fans of a team or fans of 97 00:05:13,520 --> 00:05:16,719 Speaker 1: a player, but the bottom line is it is a business. 98 00:05:16,920 --> 00:05:20,400 Speaker 1: And if you have to be honest, if you were 99 00:05:20,560 --> 00:05:24,200 Speaker 1: watching this year's NBA game All Star Game, it is 100 00:05:24,240 --> 00:05:28,680 Speaker 1: because you probably were in some daily fantasy sports league 101 00:05:28,839 --> 00:05:31,359 Speaker 1: and you were trying to rack up some points, uh 102 00:05:31,400 --> 00:05:34,320 Speaker 1: for whatever. But I mean, I have to admit it's 103 00:05:35,120 --> 00:05:37,599 Speaker 1: This probably had a lot of low energy for a 104 00:05:37,640 --> 00:05:41,640 Speaker 1: lot of fans, and Lebron just stated it there, Yeah 105 00:05:41,720 --> 00:05:44,360 Speaker 1: he did. He talked about seeing the quiet part out loud. 106 00:05:44,680 --> 00:05:47,520 Speaker 1: So let's move back to Texas briefly, Lynchy, if we 107 00:05:47,680 --> 00:05:51,600 Speaker 1: can uh the revenue mix we know, especially in baseball, 108 00:05:51,640 --> 00:05:54,279 Speaker 1: a lot of it has to do with the gate. Well, 109 00:05:54,320 --> 00:05:57,440 Speaker 1: the gate is gonna be fully open for the Texas 110 00:05:57,560 --> 00:06:02,240 Speaker 1: Rangers opening Day. It's gonna be full Arrangers fans there 111 00:06:02,240 --> 00:06:06,120 Speaker 1: in Arlington. I have to say this stunned me when 112 00:06:06,120 --> 00:06:09,400 Speaker 1: I read it. How about you, Well, it's Texas and 113 00:06:09,400 --> 00:06:11,680 Speaker 1: I know that there were some news from the governor 114 00:06:11,800 --> 00:06:13,720 Speaker 1: of Governor Abbot I believe is his name down in 115 00:06:13,760 --> 00:06:16,760 Speaker 1: the state of Texas, that he's open. Yeah, he's opening 116 00:06:16,800 --> 00:06:19,159 Speaker 1: up the entire state, which means no masks and and 117 00:06:19,240 --> 00:06:22,159 Speaker 1: anything goes. And this came right on the heels of it. 118 00:06:22,360 --> 00:06:25,279 Speaker 1: Forty thou seats at Globe Life Now they used it 119 00:06:25,360 --> 00:06:28,760 Speaker 1: last year for the League Championship Series in the World Series, 120 00:06:28,760 --> 00:06:31,320 Speaker 1: but only twelve tho fans were in. They have a 121 00:06:31,360 --> 00:06:33,760 Speaker 1: retractable roof, so I guess you could say they are 122 00:06:33,800 --> 00:06:37,400 Speaker 1: playing outdoors if the roof is open. But is this 123 00:06:37,480 --> 00:06:39,400 Speaker 1: going to be a super spreader? And it's going to 124 00:06:39,480 --> 00:06:42,719 Speaker 1: be open to full capacity for two exhibition games before 125 00:06:42,760 --> 00:06:46,000 Speaker 1: the official opener on April five, I think the whole 126 00:06:46,000 --> 00:06:47,800 Speaker 1: world is going to be looking at this. They're going 127 00:06:47,880 --> 00:06:49,720 Speaker 1: to be the focal point of the world when this 128 00:06:49,800 --> 00:06:52,919 Speaker 1: happens to to just see if if this thinks is 129 00:06:52,920 --> 00:06:55,520 Speaker 1: a super spreader. Yeah. I mean, I will say from 130 00:06:55,520 --> 00:06:57,920 Speaker 1: a cultural standpoint, and this is a little bit less 131 00:06:57,920 --> 00:07:00,440 Speaker 1: about business. But you know, I had a chance this 132 00:07:00,520 --> 00:07:04,320 Speaker 1: week to go to my first sporting event literally in 133 00:07:04,360 --> 00:07:07,479 Speaker 1: a year. Um. We had a tiny amount of fans 134 00:07:07,480 --> 00:07:09,720 Speaker 1: that were allowed in for a playoff basketball game for 135 00:07:09,800 --> 00:07:12,720 Speaker 1: my son, who's a senior in high school. And I 136 00:07:12,760 --> 00:07:15,240 Speaker 1: gotta tell you, guys, I didn't realize how much I 137 00:07:15,240 --> 00:07:17,400 Speaker 1: missed it until I was sitting in those stands. And 138 00:07:17,480 --> 00:07:20,960 Speaker 1: it was even sweeter because they won. They were down 139 00:07:20,960 --> 00:07:22,720 Speaker 1: by five with a minute and a half ago. They 140 00:07:22,760 --> 00:07:25,320 Speaker 1: came back, moved on in the playoffs, and so it 141 00:07:25,400 --> 00:07:29,000 Speaker 1: was an exciting room even though there were very few 142 00:07:29,000 --> 00:07:30,480 Speaker 1: of us there. I mean, there were probably less than 143 00:07:30,520 --> 00:07:34,360 Speaker 1: fifty fans. Uh in a gym that holds a thousand people. 144 00:07:34,400 --> 00:07:38,720 Speaker 1: But I do think there is an economic response to 145 00:07:38,840 --> 00:07:44,960 Speaker 1: a cultural and social, deep seated need. And we love sports. 146 00:07:44,960 --> 00:07:46,520 Speaker 1: I mean, that's why we do this show. I mean, 147 00:07:46,520 --> 00:07:49,240 Speaker 1: we're fascinated by the business side. But ultimately all three 148 00:07:49,280 --> 00:07:51,880 Speaker 1: of us were fans of all levels of the game, 149 00:07:52,080 --> 00:07:54,560 Speaker 1: and and I do think that that's part of what 150 00:07:54,600 --> 00:07:58,360 Speaker 1: we're wrestling with. Not to get too existential about this um. 151 00:07:58,400 --> 00:08:02,000 Speaker 1: Clearly it's a money question, but it's also a human question. 152 00:08:02,080 --> 00:08:05,160 Speaker 1: Lynching without question. Uh, it's just such especially with with 153 00:08:05,200 --> 00:08:07,560 Speaker 1: your son playing a senior in high school. Now, if 154 00:08:07,560 --> 00:08:09,880 Speaker 1: he's playing for the Dallas Cowboys and he loses a 155 00:08:09,880 --> 00:08:12,080 Speaker 1: game this year, he can come back and play next year. 156 00:08:12,160 --> 00:08:14,320 Speaker 1: He'll never get his senior year back again. He'll never 157 00:08:14,360 --> 00:08:16,680 Speaker 1: get a playoff game back again. He'll never get you 158 00:08:16,720 --> 00:08:19,560 Speaker 1: in the stands again watching him play in a high 159 00:08:19,600 --> 00:08:23,000 Speaker 1: school basketball game. And I think the the emotional price 160 00:08:23,200 --> 00:08:26,160 Speaker 1: of of of this game, you being there. You know, 161 00:08:26,200 --> 00:08:28,680 Speaker 1: if it would fire exceed, it's priceless, as they say 162 00:08:28,680 --> 00:08:31,240 Speaker 1: in the MasterCard commercial, priceless for you and all the 163 00:08:31,240 --> 00:08:33,560 Speaker 1: other parents to be there, even if they're only fifty 164 00:08:33,559 --> 00:08:35,280 Speaker 1: of you in a gym that probably have held a 165 00:08:35,559 --> 00:08:38,680 Speaker 1: thousand people. It really struck me as I was sitting 166 00:08:38,720 --> 00:08:41,559 Speaker 1: there and taking it all in of you know, we 167 00:08:41,600 --> 00:08:43,840 Speaker 1: talk about the importance of sports, you know, one of 168 00:08:43,840 --> 00:08:46,840 Speaker 1: the reasons it generates so much money is there is 169 00:08:46,960 --> 00:08:51,080 Speaker 1: something deep seated in us that responds to it. And 170 00:08:51,160 --> 00:08:54,000 Speaker 1: that's why we're willing to, you know, pay whatever it is, 171 00:08:54,000 --> 00:08:57,440 Speaker 1: whether it is a ticket price, whether it's paying for 172 00:08:57,640 --> 00:09:00,680 Speaker 1: you know, extra coaching for our kids and leagues. And 173 00:09:00,679 --> 00:09:02,480 Speaker 1: we talked about the big money in youth sports a 174 00:09:02,520 --> 00:09:06,480 Speaker 1: few weeks ago with Ben Sherwood, and uh, it really 175 00:09:06,600 --> 00:09:09,520 Speaker 1: is a reminder though, especially as we think about it's 176 00:09:09,520 --> 00:09:12,000 Speaker 1: been a year. I mean, it's been almost exactly a 177 00:09:12,120 --> 00:09:15,280 Speaker 1: year as we record this since Rudy Gobert in the 178 00:09:15,440 --> 00:09:19,200 Speaker 1: NBA had that first COVID test and that was the 179 00:09:19,240 --> 00:09:23,920 Speaker 1: thing that just triggered, you know, March eleven. We will 180 00:09:23,960 --> 00:09:25,840 Speaker 1: always remember that day because that was the day that 181 00:09:25,880 --> 00:09:27,959 Speaker 1: the world stopped, and the world stopped for a year, 182 00:09:28,480 --> 00:09:31,080 Speaker 1: absolutely stopped for a year, and it was and we 183 00:09:31,120 --> 00:09:32,840 Speaker 1: have not been the same since, and we won't be 184 00:09:32,880 --> 00:09:35,120 Speaker 1: the same going forward for a long time. I bet 185 00:09:35,120 --> 00:09:38,640 Speaker 1: you we won't see him touching all those microphones like well, 186 00:09:38,640 --> 00:09:40,280 Speaker 1: thanks so much for joining us. We're here each and 187 00:09:40,320 --> 00:09:41,960 Speaker 1: every week for you at the same time talking to 188 00:09:41,960 --> 00:09:44,960 Speaker 1: the biggest names in sports today. We're delighted to be 189 00:09:45,040 --> 00:09:48,280 Speaker 1: joined by Angela or Zero. She is the Sports Innovation 190 00:09:48,360 --> 00:09:53,959 Speaker 1: Labs CEO and co founder, former ice hockey standout, gold medalist, 191 00:09:54,000 --> 00:09:58,280 Speaker 1: four time Olympian with Team USA, Harvard Business School, Hockey 192 00:09:58,320 --> 00:10:02,200 Speaker 1: Hall of Famer. Uh. So much to talk about, Angela. 193 00:10:02,400 --> 00:10:04,839 Speaker 1: Really nice to have you back with us. Hope all 194 00:10:04,840 --> 00:10:07,880 Speaker 1: as well with you up in the Boston area. Yeah, 195 00:10:07,880 --> 00:10:11,280 Speaker 1: thanks for having me on Church to Church be back. Well. 196 00:10:11,360 --> 00:10:13,959 Speaker 1: So much has happened in the world of sports, and 197 00:10:14,280 --> 00:10:16,680 Speaker 1: we were talking right before we came on to start 198 00:10:16,720 --> 00:10:20,000 Speaker 1: recording that. You know, one of the reports that that 199 00:10:20,080 --> 00:10:21,720 Speaker 1: you and your group have put out that I was 200 00:10:21,760 --> 00:10:23,640 Speaker 1: just fascinated by, and I think I speak for everybody 201 00:10:23,640 --> 00:10:27,840 Speaker 1: with this is the top twenty five most innovative sports 202 00:10:27,880 --> 00:10:32,840 Speaker 1: teams and sports franchises. Let's start there, because I was 203 00:10:32,960 --> 00:10:36,000 Speaker 1: blown away by a number of different elements. How much 204 00:10:36,000 --> 00:10:41,000 Speaker 1: the pandemic has obviously changed, but also how much these 205 00:10:41,080 --> 00:10:45,000 Speaker 1: teams are really doing. And there are, at least to me, 206 00:10:45,640 --> 00:10:49,720 Speaker 1: some surprising elements of this. I wonder what surprised you 207 00:10:49,800 --> 00:10:51,800 Speaker 1: as you sort of put it all together, you and 208 00:10:51,840 --> 00:10:54,520 Speaker 1: the team, Yeah, well thanks for calling that out. We 209 00:10:54,640 --> 00:10:57,720 Speaker 1: um So was the CEO and co founder of Sports 210 00:10:57,760 --> 00:11:00,640 Speaker 1: Innovation Lab. From day one, we've been thinking about how 211 00:11:00,640 --> 00:11:03,880 Speaker 1: do we use data to really understand the industry, how 212 00:11:03,880 --> 00:11:07,840 Speaker 1: do we help healthy industry evolve? And as you mentioned, 213 00:11:08,080 --> 00:11:12,120 Speaker 1: the pandemic has really accelerated change, accelerated the need to 214 00:11:12,280 --> 00:11:17,760 Speaker 1: do things differently, moving the industry at large from I 215 00:11:17,800 --> 00:11:21,360 Speaker 1: would do more analog selling tickets and kind of the 216 00:11:21,400 --> 00:11:26,720 Speaker 1: same business model to a digital transformation. Everyone's recognizing the 217 00:11:26,800 --> 00:11:29,760 Speaker 1: industry has to do more to service their fan, which 218 00:11:29,800 --> 00:11:31,880 Speaker 1: is what we focus on at Sports Innovation Lab as 219 00:11:32,200 --> 00:11:35,000 Speaker 1: the fluid fan as we call it. Um So, we've 220 00:11:35,000 --> 00:11:37,120 Speaker 1: been looking at it through the lens of you know, 221 00:11:37,280 --> 00:11:40,040 Speaker 1: the report, uh for for many years. How do you 222 00:11:40,120 --> 00:11:43,880 Speaker 1: drive my revenue? How do you invest in the right technologies, 223 00:11:43,880 --> 00:11:45,960 Speaker 1: and how are you actually structured in the right way? 224 00:11:46,000 --> 00:11:51,319 Speaker 1: And um, you know, I don't think there were many surprises, 225 00:11:51,640 --> 00:11:53,959 Speaker 1: um only because we've been thinking about this for four years. 226 00:11:54,000 --> 00:11:58,760 Speaker 1: But my big takeaway, UM I think was just how 227 00:11:58,880 --> 00:12:04,199 Speaker 1: over reliant we've been UM on the traditional revenue streams. 228 00:12:04,240 --> 00:12:09,920 Speaker 1: The revenue diversification pillar, the the specifically UM ticket sales, 229 00:12:10,320 --> 00:12:16,760 Speaker 1: merch UM broadcasts rights, UM, you know, the sponsorship if 230 00:12:16,840 --> 00:12:19,120 Speaker 1: if you remove those which we did from the report, 231 00:12:19,800 --> 00:12:23,240 Speaker 1: and you know, you looked at all the other ways 232 00:12:23,240 --> 00:12:26,120 Speaker 1: that you can drive revenue, really trying to then think 233 00:12:26,160 --> 00:12:30,679 Speaker 1: about enterprise value. UM. You know, the takeaway for us 234 00:12:30,760 --> 00:12:33,120 Speaker 1: is a lot of teams been scoring here that that 235 00:12:33,280 --> 00:12:37,960 Speaker 1: have fantastic game day experiences. Fantasy are known to be 236 00:12:38,080 --> 00:12:41,400 Speaker 1: quote innovative, UM. But when you strip all of the 237 00:12:41,600 --> 00:12:45,360 Speaker 1: what they're you know, the core elements of sports away, 238 00:12:45,480 --> 00:12:48,600 Speaker 1: which is what happened during the pandemic, the usual way 239 00:12:48,640 --> 00:12:51,480 Speaker 1: you make money and then rely on other ways to 240 00:12:51,559 --> 00:12:55,240 Speaker 1: touch fans, service, fans, support fans. UM. You know, a 241 00:12:55,240 --> 00:12:57,840 Speaker 1: lot of the international football clubs have marched, which you know, 242 00:12:57,880 --> 00:13:01,000 Speaker 1: I would have thought the cowboy is in the Lakers 243 00:13:00,880 --> 00:13:03,200 Speaker 1: and some of these you know, sexier teams would have 244 00:13:03,559 --> 00:13:07,400 Speaker 1: score higher. But again we were talking about enterprise value 245 00:13:07,440 --> 00:13:11,320 Speaker 1: and diversification of what you're doing, and it and and 246 00:13:11,360 --> 00:13:13,640 Speaker 1: it doesn't I guess it doesn't come to a surprise 247 00:13:13,679 --> 00:13:15,920 Speaker 1: of you. Then think about you know a lot of 248 00:13:16,000 --> 00:13:18,760 Speaker 1: these football clubs have been around for for decades, and 249 00:13:19,000 --> 00:13:22,160 Speaker 1: you know Millennia, uh, you know, they've been around longer 250 00:13:22,200 --> 00:13:26,440 Speaker 1: than some of the North American clubs UM, and so 251 00:13:26,720 --> 00:13:28,840 Speaker 1: they've been thinking about this. I'm really trying to be 252 00:13:28,920 --> 00:13:32,320 Speaker 1: global and diversified what they've been doing for you pre pandemic. 253 00:13:32,679 --> 00:13:36,400 Speaker 1: But the pandemic just really cast the light on what 254 00:13:36,480 --> 00:13:40,040 Speaker 1: teams were doing for what they weren't doing. Looking at 255 00:13:40,080 --> 00:13:44,520 Speaker 1: this report, people, especially here in the US when it 256 00:13:44,520 --> 00:13:48,439 Speaker 1: comes to soccer, better get with the program because this 257 00:13:48,480 --> 00:13:51,439 Speaker 1: isn't anymore they played in Europe now none of this is. 258 00:13:51,520 --> 00:13:55,120 Speaker 1: This thing is super duper huge, and we're going to 259 00:13:55,200 --> 00:13:59,000 Speaker 1: get left behind in the US if we don't catch on. 260 00:13:59,280 --> 00:14:02,839 Speaker 1: And I just want your thoughts on that. Yeah, I 261 00:14:02,880 --> 00:14:06,439 Speaker 1: would say, um, you know the game they experienced, the 262 00:14:07,320 --> 00:14:10,280 Speaker 1: some of the bells and whistles, I think North America 263 00:14:10,400 --> 00:14:14,160 Speaker 1: absolutely crushes it there. You know, we are definitely ahead 264 00:14:14,200 --> 00:14:18,040 Speaker 1: in terms of providing that in game. You know, think 265 00:14:18,120 --> 00:14:21,000 Speaker 1: the Daggas, Golden Nights. There's all these amazing examples of 266 00:14:21,520 --> 00:14:25,600 Speaker 1: teams here in North America UM that over deliver in 267 00:14:25,640 --> 00:14:27,800 Speaker 1: some ways on the game day experience. But then, but 268 00:14:27,920 --> 00:14:31,480 Speaker 1: what this report was about was again enterprise value. It's 269 00:14:31,520 --> 00:14:34,840 Speaker 1: it's long term growth. It's touching fans where they are 270 00:14:35,360 --> 00:14:38,520 Speaker 1: in a personalized way that you know, these football clubs. 271 00:14:38,600 --> 00:14:42,880 Speaker 1: International football clubs have already started, say you know, their 272 00:14:42,920 --> 00:14:46,880 Speaker 1: own O T T channel, They've they have a women's program, um, 273 00:14:46,920 --> 00:14:51,080 Speaker 1: they have, they've invested in E sports, they've they've already 274 00:14:51,080 --> 00:14:53,600 Speaker 1: been doing sports been Again that's by nature of the 275 00:14:53,680 --> 00:14:55,960 Speaker 1: laws in Europe versus where we are here, or we're 276 00:14:56,040 --> 00:14:59,640 Speaker 1: just catching on and you legally can't do sports betting 277 00:14:59,680 --> 00:15:02,480 Speaker 1: in certain states, so some teams get danged for that. 278 00:15:02,520 --> 00:15:05,800 Speaker 1: But the report was about what are the possible ways 279 00:15:05,880 --> 00:15:10,000 Speaker 1: you could um touch your fans, deliver and experience to 280 00:15:10,120 --> 00:15:14,320 Speaker 1: your fans and ultimately create revenue, drive more revenue and 281 00:15:14,320 --> 00:15:19,960 Speaker 1: wallet share from those fans, and thinking global, um thinking, uh, 282 00:15:20,200 --> 00:15:23,120 Speaker 1: what are the different assets you can build to support 283 00:15:23,200 --> 00:15:27,400 Speaker 1: your your core fan base. The football clubs UM check 284 00:15:27,520 --> 00:15:29,760 Speaker 1: a lot of those boxes. And this and this report 285 00:15:29,760 --> 00:15:32,920 Speaker 1: and in our analysis, which I'll say isn't a report, 286 00:15:32,960 --> 00:15:36,160 Speaker 1: it really to us is a strategic roadmap for growth. 287 00:15:36,440 --> 00:15:39,720 Speaker 1: UM So uh, I don't. I wouldn't say that the 288 00:15:39,840 --> 00:15:43,240 Speaker 1: US is and North American sports teams are bad. I 289 00:15:43,240 --> 00:15:45,880 Speaker 1: would just say we're focused a lot on the game 290 00:15:46,000 --> 00:15:51,840 Speaker 1: day experience, unless on the overall enterprise growth. UM. And 291 00:15:51,920 --> 00:15:54,320 Speaker 1: it's increasingly you see a lot of private exerty firms 292 00:15:54,360 --> 00:15:58,320 Speaker 1: and and and and money coming into the space, UM, 293 00:15:58,360 --> 00:16:02,600 Speaker 1: financial instruments. They're looking for that that bigger um, that 294 00:16:02,680 --> 00:16:06,480 Speaker 1: bigger play. So uh so we're doing things well in US. 295 00:16:06,520 --> 00:16:10,400 Speaker 1: I'm in North America, But are we really focusing on 296 00:16:10,720 --> 00:16:14,880 Speaker 1: again getting two fans where they are how they wanted 297 00:16:14,920 --> 00:16:18,960 Speaker 1: that personalization that that is one thing that the football 298 00:16:19,000 --> 00:16:23,440 Speaker 1: clubs in this analysis really really stood out for. So Angela, 299 00:16:23,480 --> 00:16:25,200 Speaker 1: I'm looking at the list of the top twenty five 300 00:16:25,320 --> 00:16:27,000 Speaker 1: here and I'm just gonna focus in on a couple 301 00:16:27,040 --> 00:16:30,120 Speaker 1: of American franchises in your top ten, the Golden State 302 00:16:30,120 --> 00:16:32,640 Speaker 1: Warriors and the Sacramento Kings. I never would have picked 303 00:16:32,640 --> 00:16:35,600 Speaker 1: those two franchises. What are they doing right that like 304 00:16:35,680 --> 00:16:38,600 Speaker 1: the New York Knicks, the Boston Celtics, that Dallas Cowboys, 305 00:16:38,640 --> 00:16:45,400 Speaker 1: the sexy or franchises are not doing Yeah. I again, UM, 306 00:16:45,520 --> 00:16:47,960 Speaker 1: what's interesting The league with the most amount of teams 307 00:16:48,360 --> 00:16:53,880 Speaker 1: is the NBA. UM. So just to those examples, UM, 308 00:16:53,920 --> 00:16:57,720 Speaker 1: you know, do you have a multi use district, meaning 309 00:16:57,800 --> 00:17:00,360 Speaker 1: that's one way you can touch fans before during an 310 00:17:00,360 --> 00:17:03,400 Speaker 1: after three d sixty five days of the year, you're 311 00:17:03,920 --> 00:17:07,080 Speaker 1: are you building a facility that can can touch those 312 00:17:07,119 --> 00:17:10,360 Speaker 1: fans and give them more opportunities to interact with your 313 00:17:10,359 --> 00:17:14,359 Speaker 1: brand and spend money on your brand? Um? Are you investing? 314 00:17:14,400 --> 00:17:19,040 Speaker 1: And again the technology platforms that allowed your fans even 315 00:17:19,080 --> 00:17:21,520 Speaker 1: if they never stepped foot in a facility, which during 316 00:17:21,640 --> 00:17:25,720 Speaker 1: the pandemic was again highlighted. Um, look at the ownership 317 00:17:25,720 --> 00:17:31,080 Speaker 1: groups of those two properties, specifically UM their technology uh 318 00:17:31,480 --> 00:17:36,240 Speaker 1: technology billionaires. I mean, so what's the and that goes 319 00:17:36,359 --> 00:17:41,280 Speaker 1: into our organizational agility pillar? Are you from a leadership perspective, 320 00:17:42,119 --> 00:17:45,000 Speaker 1: if you're an owner of one of these teams or 321 00:17:45,119 --> 00:17:47,359 Speaker 1: or uh you know, the CEO of one of these teams, 322 00:17:47,440 --> 00:17:50,280 Speaker 1: you have the right team underneath you that can execute 323 00:17:50,320 --> 00:17:53,040 Speaker 1: on that vision, that can make the right build by 324 00:17:53,080 --> 00:17:56,600 Speaker 1: partner decisions. So I always shocked at some of the 325 00:17:56,600 --> 00:17:58,800 Speaker 1: results as well, believe me, But I've always wanted to 326 00:17:58,840 --> 00:18:02,280 Speaker 1: produce a report. It wasn't influenced by my opinion because 327 00:18:02,320 --> 00:18:03,879 Speaker 1: I would have gotten a very different list of It 328 00:18:03,920 --> 00:18:06,720 Speaker 1: was just my opinion. Um, you guys all a love 329 00:18:06,760 --> 00:18:08,439 Speaker 1: the different list of it was your opinion, and that 330 00:18:08,560 --> 00:18:11,520 Speaker 1: I think is what the industry has been used to is, Hey, 331 00:18:11,560 --> 00:18:13,400 Speaker 1: we're get in a room, we talk about it. It's 332 00:18:13,400 --> 00:18:15,440 Speaker 1: what who we can get to or what we've read 333 00:18:15,480 --> 00:18:18,480 Speaker 1: that week. And this report was really about, like, let's 334 00:18:18,600 --> 00:18:20,800 Speaker 1: let's lay the ground rules for what we think is 335 00:18:20,840 --> 00:18:26,960 Speaker 1: important in terms of growth again, revenue diversification, technology, alignment 336 00:18:27,000 --> 00:18:29,080 Speaker 1: to what your fans want or you're investing in the 337 00:18:29,160 --> 00:18:31,640 Speaker 1: right technology what your fans want, and are you structured 338 00:18:31,640 --> 00:18:33,119 Speaker 1: in the right way you have the right teams in 339 00:18:33,160 --> 00:18:36,480 Speaker 1: place to have access to new ideas and really look 340 00:18:36,520 --> 00:18:40,159 Speaker 1: and feel like your fan base, UM, the teams that 341 00:18:40,200 --> 00:18:43,280 Speaker 1: played well there, uh you know, invest in those areas. 342 00:18:43,320 --> 00:18:45,360 Speaker 1: It comes from the top, honestly, and I guess that's 343 00:18:45,400 --> 00:18:47,479 Speaker 1: my point. Like some of this is just looking at 344 00:18:47,520 --> 00:18:49,840 Speaker 1: who your leaders are and again how they're thinking about 345 00:18:50,240 --> 00:18:53,920 Speaker 1: UM investing in and supporting in their sports franchises, not 346 00:18:54,000 --> 00:18:56,639 Speaker 1: just having killer game. They're not just winning. We hear 347 00:18:56,760 --> 00:18:59,800 Speaker 1: that a lot. Well, my team wins, everything else, you know, 348 00:19:00,000 --> 00:19:03,240 Speaker 1: falls into place. And what this report I think isolated 349 00:19:03,320 --> 00:19:05,600 Speaker 1: is UM. I mean, look at the Knicks, like to 350 00:19:05,720 --> 00:19:08,080 Speaker 1: one of these examples that even if you're out winning 351 00:19:08,080 --> 00:19:09,800 Speaker 1: in some cases, you can still drive a lot of 352 00:19:09,880 --> 00:19:13,240 Speaker 1: value and be innovative. Um it doesn't just have to 353 00:19:13,320 --> 00:19:16,359 Speaker 1: be on the court. Yeah, just look at the Knicks. 354 00:19:16,520 --> 00:19:21,159 Speaker 1: Is the beginning different? Just so many different conversations, Angela. 355 00:19:21,400 --> 00:19:23,919 Speaker 1: You know, you know, as you're talking about the different 356 00:19:23,920 --> 00:19:27,199 Speaker 1: facilities and the different ownership structures and whatnot. You know, 357 00:19:27,240 --> 00:19:29,480 Speaker 1: one of the things that that intrigued me reading through 358 00:19:29,480 --> 00:19:33,080 Speaker 1: the report was, you know, you talked about some shared facilities. Uh, 359 00:19:33,119 --> 00:19:36,160 Speaker 1: and specifically I believe you mentioned you know, what's going 360 00:19:36,200 --> 00:19:40,800 Speaker 1: on in Los Angeles and the soccer franchises there, and 361 00:19:40,840 --> 00:19:42,720 Speaker 1: I believe you're gonna have l A f C. And 362 00:19:42,840 --> 00:19:47,560 Speaker 1: Angel City the soon to be playing women's soccer team, 363 00:19:47,600 --> 00:19:51,320 Speaker 1: they're sharing a facility. And that leads me to I 364 00:19:51,320 --> 00:19:54,320 Speaker 1: think I'm not making too far of a leap between 365 00:19:54,359 --> 00:19:56,480 Speaker 1: some of the other work that that you're doing around 366 00:19:56,480 --> 00:20:00,240 Speaker 1: the Fan Project, which is about engaging around women's worth 367 00:20:00,320 --> 00:20:03,439 Speaker 1: and part of it is the physical location, part of 368 00:20:03,480 --> 00:20:06,960 Speaker 1: it is the engagement. Tell us about the Fan Project, 369 00:20:07,080 --> 00:20:11,480 Speaker 1: because this is really about elevating women's sports in many ways. Yeah, 370 00:20:11,840 --> 00:20:14,359 Speaker 1: thank you. Um So again, we've we try to be 371 00:20:14,480 --> 00:20:17,840 Speaker 1: data driven and everything we do um our analysis, our 372 00:20:17,880 --> 00:20:21,440 Speaker 1: recommendations to our clients is about that, UM, so that 373 00:20:21,480 --> 00:20:25,120 Speaker 1: when you know we produce lists or reports or research reports, 374 00:20:25,119 --> 00:20:27,560 Speaker 1: it's all about what was the data say. And we 375 00:20:27,680 --> 00:20:32,040 Speaker 1: realized that the number one question this industry gets asked 376 00:20:32,320 --> 00:20:37,040 Speaker 1: and tries to answer but cannot do successfully in our opinion, 377 00:20:37,119 --> 00:20:39,760 Speaker 1: and I think most would argue the same is who 378 00:20:39,840 --> 00:20:43,040 Speaker 1: is my fan? Literally, who is my customer? Who is 379 00:20:43,080 --> 00:20:48,520 Speaker 1: the consumer of sports? UM? A lot of the industry 380 00:20:48,560 --> 00:20:51,879 Speaker 1: today looks at their own CRM system. They might have 381 00:20:52,000 --> 00:20:56,639 Speaker 1: demographic they might have mail email lists, UM, but they 382 00:20:56,680 --> 00:20:59,879 Speaker 1: don't understand the fan in terms of their different behavior. 383 00:21:00,160 --> 00:21:03,240 Speaker 1: And that's what our food fan research has been really 384 00:21:03,240 --> 00:21:06,240 Speaker 1: focused on over the last few years, is like behavioral analysis, 385 00:21:07,000 --> 00:21:10,159 Speaker 1: and so UM I tie this to women's sports and 386 00:21:10,200 --> 00:21:15,119 Speaker 1: the Fan Project because right now how we measure interest 387 00:21:15,320 --> 00:21:20,040 Speaker 1: in sports is almost exclusively focused on Nielsen ratings on 388 00:21:20,240 --> 00:21:23,760 Speaker 1: linear viewership. And there's a chicken in the egg problem 389 00:21:23,800 --> 00:21:27,960 Speaker 1: here that if we are focused simply on measuring one 390 00:21:28,000 --> 00:21:31,400 Speaker 1: fan behavior is a very important behavior in this industry 391 00:21:31,440 --> 00:21:35,760 Speaker 1: watching UM, you're missing out on all the other behaviors 392 00:21:35,760 --> 00:21:41,920 Speaker 1: that would indicate and demonstrate fandom interest. Money on the table, uh, 393 00:21:42,000 --> 00:21:46,760 Speaker 1: fans are co watching, Well, who's measuring that fans are buying? Well, 394 00:21:46,840 --> 00:21:50,320 Speaker 1: let's SIT's in a different data set over maybe fanatic zones. 395 00:21:50,760 --> 00:21:54,000 Speaker 1: What what are they betting? Okay, all the betting providers 396 00:21:54,000 --> 00:21:57,640 Speaker 1: on that data. All these different data sets are disaggregated. 397 00:21:58,080 --> 00:22:00,080 Speaker 1: And what we're focused on through the Fan product J 398 00:22:01,119 --> 00:22:06,399 Speaker 1: is looking at fan interest, fan demand, behaviors of fans 399 00:22:06,480 --> 00:22:09,879 Speaker 1: and measuring that. And so what we're doing with women's 400 00:22:09,880 --> 00:22:13,280 Speaker 1: sports is actually asking fans to give us their social 401 00:22:13,320 --> 00:22:17,840 Speaker 1: media archives. And I believe because the vast majority of 402 00:22:17,920 --> 00:22:22,959 Speaker 1: women's sports fans cannot view online or cannot view on 403 00:22:23,160 --> 00:22:27,520 Speaker 1: linear TV. I think it's four percent of viewership is 404 00:22:28,000 --> 00:22:31,120 Speaker 1: allocated to women's sports. But there's a lot of fans 405 00:22:31,240 --> 00:22:34,920 Speaker 1: out there. They're forced to go online on Twitch, on 406 00:22:35,119 --> 00:22:38,040 Speaker 1: different O t T, the Whistle, other other O t 407 00:22:38,200 --> 00:22:41,920 Speaker 1: T providers, other ways to to show interests there. They 408 00:22:42,000 --> 00:22:46,800 Speaker 1: talk about women's sports online, they like athletes, they share content, 409 00:22:46,880 --> 00:22:49,960 Speaker 1: they create content. There's a lot of activity which we 410 00:22:50,000 --> 00:22:54,359 Speaker 1: hope to measure and then produce a really um amazing 411 00:22:54,680 --> 00:22:58,439 Speaker 1: data driven report on the business opportunity of women's sports. 412 00:22:58,440 --> 00:23:01,280 Speaker 1: So we're attempting through the Fan pro project to show 413 00:23:01,400 --> 00:23:04,320 Speaker 1: with data that there's a hell of a market out 414 00:23:04,359 --> 00:23:08,960 Speaker 1: there that's currently underserved because you're measuring the wrong thing. 415 00:23:09,040 --> 00:23:11,679 Speaker 1: You're measuring something is very important. Put again back to 416 00:23:11,680 --> 00:23:14,200 Speaker 1: the chicken and the egg problem. It's not the only 417 00:23:14,240 --> 00:23:18,719 Speaker 1: indicator of UM of fan demand or fan interest. So, uh, 418 00:23:18,840 --> 00:23:21,119 Speaker 1: if you're if you're listening, and you care, go to 419 00:23:21,160 --> 00:23:25,760 Speaker 1: the Fan Project dot CEO help us out. We're literally 420 00:23:25,760 --> 00:23:27,640 Speaker 1: going to do good with your data. We're gonna try 421 00:23:27,640 --> 00:23:31,480 Speaker 1: to turn it into a recommendation to the market. UM 422 00:23:31,520 --> 00:23:33,200 Speaker 1: that shows that there's a lot of interests out there, 423 00:23:33,200 --> 00:23:34,760 Speaker 1: and it might be a fluid fan. It might be 424 00:23:35,320 --> 00:23:38,119 Speaker 1: a casual fan that doesn't watch when in sports but 425 00:23:38,200 --> 00:23:41,200 Speaker 1: occasionally like something from the women's soccer teams like oh 426 00:23:41,320 --> 00:23:44,080 Speaker 1: that's awesome. Well, that to me shows in our data 427 00:23:44,119 --> 00:23:47,159 Speaker 1: hopefully will show that UM enough of those people that 428 00:23:47,200 --> 00:23:50,800 Speaker 1: are casual fans. If you put more on TV, they'll 429 00:23:50,840 --> 00:23:52,840 Speaker 1: watch it. If you build it, they will come, um 430 00:23:53,080 --> 00:23:55,280 Speaker 1: not the other way around. I want to expand on 431 00:23:55,320 --> 00:23:57,520 Speaker 1: that because what you guys are trying to do with 432 00:23:57,600 --> 00:24:01,720 Speaker 1: Sports Innovation Lab, the result is you want to increase 433 00:24:02,640 --> 00:24:06,120 Speaker 1: the coverage of women's sports to ten of all sports 434 00:24:06,160 --> 00:24:11,800 Speaker 1: coverage in ten months time, can you expand more on that? Yeah, 435 00:24:11,800 --> 00:24:16,000 Speaker 1: I mean it's it's we keep referencing the four UM. 436 00:24:16,040 --> 00:24:21,360 Speaker 1: I think with the right UM information we can drive 437 00:24:21,400 --> 00:24:25,160 Speaker 1: more investment. And investment could mean financial investment. You see 438 00:24:25,160 --> 00:24:27,920 Speaker 1: all the money flowing into Angel City and Washington and 439 00:24:27,960 --> 00:24:31,640 Speaker 1: all these women's soccer teams the w n B A Now, UM, 440 00:24:31,640 --> 00:24:35,720 Speaker 1: it could mean investment in terms of sponsorship, which certainly 441 00:24:36,240 --> 00:24:39,080 Speaker 1: is a main is one of the main pillars of 442 00:24:39,200 --> 00:24:42,960 Speaker 1: any sports ecosystem. But viewership, we found is also look 443 00:24:44,080 --> 00:24:46,840 Speaker 1: the whole the whole ecosystem works when you can be on, 444 00:24:47,280 --> 00:24:49,080 Speaker 1: when you can be live, and when you can be 445 00:24:49,160 --> 00:24:53,040 Speaker 1: on linear. UM. So we're trying to push for more 446 00:24:53,359 --> 00:24:57,240 Speaker 1: visibility of women's sports and had whole a whole campaign 447 00:24:58,200 --> 00:25:01,280 Speaker 1: under the hashtag she did that, which is, hey, if 448 00:25:01,280 --> 00:25:05,359 Speaker 1: you if you were inspired by a woman by women's sports, UM, 449 00:25:05,359 --> 00:25:07,400 Speaker 1: tell us about it, because we know if you can 450 00:25:07,560 --> 00:25:10,679 Speaker 1: if we can see more. Billy jing King, one of 451 00:25:10,680 --> 00:25:14,240 Speaker 1: my great friends UM and and role models, always says 452 00:25:14,280 --> 00:25:15,800 Speaker 1: if you can see it, you can be it. And 453 00:25:15,840 --> 00:25:19,960 Speaker 1: so we want to get more visibility today in International 454 00:25:20,000 --> 00:25:25,240 Speaker 1: Women's Day. Give more visibility, you'll get more interest and 455 00:25:25,320 --> 00:25:27,840 Speaker 1: you'll you'll change the industry in the ecosystem. A lot 456 00:25:27,840 --> 00:25:29,520 Speaker 1: of people say, I'm not intoed to women sports, so 457 00:25:29,560 --> 00:25:32,280 Speaker 1: they've never seen it, maybe outside of the Olympics. It's 458 00:25:32,800 --> 00:25:35,200 Speaker 1: it's hard to it's literally hard to be a women's 459 00:25:35,200 --> 00:25:38,320 Speaker 1: sports fan. So we're hoping to move the needle from 460 00:25:38,400 --> 00:25:40,760 Speaker 1: from four to ten percent and just put a stake 461 00:25:40,840 --> 00:25:42,840 Speaker 1: in the gown in terms of where we want to go. 462 00:25:43,600 --> 00:25:47,119 Speaker 1: All right, Angela capturing the fluid fan. Who is and 463 00:25:47,160 --> 00:25:51,760 Speaker 1: what is a fluid fan? What do you guys think 464 00:25:53,200 --> 00:25:58,040 Speaker 1: they're everywhere? You guys are fluid. We're all fluid fans, 465 00:25:58,080 --> 00:26:02,760 Speaker 1: are all fluid by nature. We all don't do one thing, 466 00:26:02,800 --> 00:26:05,560 Speaker 1: we don't look alike. The fluid fan is about this 467 00:26:05,640 --> 00:26:10,960 Speaker 1: elusive fan, this fickle fan in today's environment, especially you know, 468 00:26:11,040 --> 00:26:14,480 Speaker 1: coming out of COVID, that demands more, that wants a 469 00:26:14,520 --> 00:26:18,520 Speaker 1: personalized experience, that it is digitally savvy, that um cares 470 00:26:18,760 --> 00:26:22,120 Speaker 1: and votes through their values and watches according to who 471 00:26:22,160 --> 00:26:25,120 Speaker 1: they are. And again it's it's it's shifting away from 472 00:26:25,119 --> 00:26:27,479 Speaker 1: the one size fits all approach. Look, we're on linear 473 00:26:27,480 --> 00:26:31,040 Speaker 1: it's at this time ticket sales or this way. It's No, 474 00:26:31,400 --> 00:26:35,240 Speaker 1: we need to do more to understand this, this ever 475 00:26:35,440 --> 00:26:40,160 Speaker 1: changing fan that wants these different experiences. They might want 476 00:26:40,160 --> 00:26:42,920 Speaker 1: to they probably never go. I'll just use the NBA 477 00:26:42,960 --> 00:26:45,680 Speaker 1: as an example. Maybe they've never gone in an NBA game, 478 00:26:45,960 --> 00:26:49,080 Speaker 1: but they know every single player because of NBA two K. 479 00:26:49,840 --> 00:26:53,639 Speaker 1: Maybe they are. They're the ones buying the top Shot. 480 00:26:54,359 --> 00:26:57,760 Speaker 1: Maybe there everyone I'm sure following the top Shot example, 481 00:26:57,880 --> 00:27:00,800 Speaker 1: Dapper Labs and the blockchain and that allows you to 482 00:27:00,840 --> 00:27:06,600 Speaker 1: own digital cards. Now basically, maybe they are simply using 483 00:27:06,640 --> 00:27:10,520 Speaker 1: their phone. Literally, just a consumer that's not just buying 484 00:27:10,520 --> 00:27:13,560 Speaker 1: tickets for watching a linear is a fluid fan because 485 00:27:13,560 --> 00:27:16,600 Speaker 1: they're using their phone now, they're more digitally savvy to 486 00:27:16,600 --> 00:27:19,800 Speaker 1: consumed content. They might watch something on Twitch and talk. 487 00:27:19,840 --> 00:27:23,240 Speaker 1: All these behaviors I can talk about. They they're open 488 00:27:23,280 --> 00:27:26,080 Speaker 1: to change. I guess so you guys, I don't know 489 00:27:26,119 --> 00:27:28,000 Speaker 1: your favorite team. I was a Kings fan growing up. 490 00:27:28,840 --> 00:27:30,480 Speaker 1: I was Dick heard Kings fan. I grew up in 491 00:27:30,600 --> 00:27:33,440 Speaker 1: l A. I love hockey. Um, but they're open to change. 492 00:27:33,840 --> 00:27:36,119 Speaker 1: I'm a fluid fan now, I'm I live in Boston. 493 00:27:36,119 --> 00:27:39,320 Speaker 1: Now I'm okay, I'm a Burns fan. They're empowered to 494 00:27:39,400 --> 00:27:43,560 Speaker 1: choose because of technology, We've given them multiple platforms, multiple options, 495 00:27:43,880 --> 00:27:45,960 Speaker 1: so they're empowered to do more as a fan, which 496 00:27:45,960 --> 00:27:49,920 Speaker 1: is fantastic. Again back to our top twenty report. You 497 00:27:49,960 --> 00:27:53,280 Speaker 1: need to give them more experiences, and the key point 498 00:27:53,880 --> 00:27:56,520 Speaker 1: is they're constantly evolving. You think you know your fan 499 00:27:56,600 --> 00:27:59,280 Speaker 1: one day and they change. We all change. I order 500 00:27:59,359 --> 00:28:01,840 Speaker 1: my groceries out with two clicks of a button because 501 00:28:01,840 --> 00:28:05,000 Speaker 1: of the pandemic. I'm more digitally savvy. Well, I expect 502 00:28:05,000 --> 00:28:08,480 Speaker 1: the same of my sports experiences, my entertainment experiences. So 503 00:28:08,800 --> 00:28:12,240 Speaker 1: they're constantly evolving. So the fluid fan hard to nail 504 00:28:12,280 --> 00:28:15,920 Speaker 1: down in a sentence, but that they are like digitally savvy, 505 00:28:16,040 --> 00:28:20,119 Speaker 1: they expect more. They want personalized attention, and you don't. 506 00:28:20,240 --> 00:28:23,159 Speaker 1: You'll never truly know who they are, which means we 507 00:28:23,200 --> 00:28:25,840 Speaker 1: have to really pay attention to our fans, maybe for 508 00:28:25,880 --> 00:28:28,960 Speaker 1: the first time in uh in in in the in 509 00:28:29,000 --> 00:28:32,919 Speaker 1: the sports industries lifetime. And so Angela, give us a 510 00:28:32,960 --> 00:28:36,919 Speaker 1: tangible example of something that you've seen a team do 511 00:28:37,119 --> 00:28:40,640 Speaker 1: or you've advised a team to do that responds to 512 00:28:40,840 --> 00:28:44,880 Speaker 1: that sort of fan. Because what you're describing, if you 513 00:28:44,960 --> 00:28:48,080 Speaker 1: sort of play it out to its logical conclusion, you know, 514 00:28:48,200 --> 00:28:52,480 Speaker 1: ultimately undermines the economic model in many ways that we 515 00:28:52,560 --> 00:28:56,480 Speaker 1: have come to associate, especially with pro sports across all 516 00:28:56,520 --> 00:28:58,640 Speaker 1: the major leagues. As you say, it was all about 517 00:28:59,040 --> 00:29:01,440 Speaker 1: the game day and you know, is the food good 518 00:29:01,640 --> 00:29:04,320 Speaker 1: and are the site lines good? And you know, can 519 00:29:04,360 --> 00:29:07,719 Speaker 1: you park and all those different things. What are some 520 00:29:07,840 --> 00:29:10,800 Speaker 1: things that you've seen teams do to sort of adapt 521 00:29:10,840 --> 00:29:15,080 Speaker 1: their business to this fluid fan Yeah, and I'll tie 522 00:29:15,120 --> 00:29:18,280 Speaker 1: that back to our top report, because that's literally what 523 00:29:18,320 --> 00:29:20,560 Speaker 1: we did. We said, if you take away the core elements, 524 00:29:20,560 --> 00:29:22,640 Speaker 1: and we're not saying throw the baby out of the 525 00:29:22,640 --> 00:29:25,840 Speaker 1: bath water, yet you still need your broadcast, you still 526 00:29:25,840 --> 00:29:29,160 Speaker 1: need your tickets. Absolutely, this is about the R and 527 00:29:29,240 --> 00:29:33,200 Speaker 1: D budget. Where are you spending money against new experiences, 528 00:29:33,320 --> 00:29:36,880 Speaker 1: new ways that fans want to interact, UM, new ways 529 00:29:36,920 --> 00:29:39,080 Speaker 1: to drive to drive revenue. And if you go back 530 00:29:39,120 --> 00:29:43,800 Speaker 1: to that report, UM top teams in the world, some 531 00:29:43,920 --> 00:29:45,800 Speaker 1: of the trends and emerge. I think we'll answer that 532 00:29:45,880 --> 00:29:52,120 Speaker 1: question for you. UM, uh have a paid fan membership. 533 00:29:52,840 --> 00:29:54,400 Speaker 1: What does that mean? You're gonna drive more revenue, but 534 00:29:54,400 --> 00:29:59,600 Speaker 1: you're gonna give them more unique custom experiences? Uh? Of 535 00:29:59,680 --> 00:30:02,520 Speaker 1: the tem games have their own O T T platform 536 00:30:02,520 --> 00:30:04,840 Speaker 1: over the top. Why do we recommend that, Yes, it's 537 00:30:04,840 --> 00:30:09,320 Speaker 1: a new driver revenue. You also begin to understand your consumer, 538 00:30:09,600 --> 00:30:13,680 Speaker 1: collect data on your on your fan and and again 539 00:30:13,840 --> 00:30:18,120 Speaker 1: be able to create more personalized experience for them. Had 540 00:30:18,160 --> 00:30:22,080 Speaker 1: a women's property, Well that's not oh here, it's a 541 00:30:22,120 --> 00:30:24,840 Speaker 1: laws leader. No, it's there's a new funnel. That's why 542 00:30:24,840 --> 00:30:26,600 Speaker 1: people are investing in the sports as well. It's like 543 00:30:26,680 --> 00:30:29,640 Speaker 1: it's a new funnel into your core assets. So women's 544 00:30:29,640 --> 00:30:33,080 Speaker 1: sports should be a investment in of itself. But it's 545 00:30:33,080 --> 00:30:36,280 Speaker 1: also again if you're if you're talking about the enterprise 546 00:30:36,400 --> 00:30:38,600 Speaker 1: of a of a team or property, we think is 547 00:30:38,600 --> 00:30:41,600 Speaker 1: a good way seventy I think I mentioned this before. 548 00:30:41,680 --> 00:30:45,280 Speaker 1: Had play in a mixed use environment, which means again 549 00:30:45,320 --> 00:30:49,160 Speaker 1: you're bringing fans to your stadium for other experiences. It's 550 00:30:49,200 --> 00:30:52,320 Speaker 1: it becomes a focal point of your community. You get 551 00:30:52,320 --> 00:30:55,680 Speaker 1: more wallet share that way, more awareness. Uh, I mean 552 00:30:55,720 --> 00:30:59,320 Speaker 1: I can keep going on and on. Anc beta programs 553 00:31:00,000 --> 00:31:02,720 Speaker 1: to eight percent, have an incubator program again, new ideas, 554 00:31:02,720 --> 00:31:07,480 Speaker 1: new ways to think about, um, what your fans care about? 555 00:31:07,840 --> 00:31:10,200 Speaker 1: What are these products and services kidding the market? Do 556 00:31:10,200 --> 00:31:13,040 Speaker 1: you understand them? You are you? Are? You on top 557 00:31:13,080 --> 00:31:15,280 Speaker 1: of the ideas, not just the products that come out 558 00:31:15,280 --> 00:31:17,360 Speaker 1: of the incubators. A lot of times startups sale you 559 00:31:17,400 --> 00:31:19,560 Speaker 1: know that, just like where is the market head and 560 00:31:19,640 --> 00:31:23,200 Speaker 1: what are these young entrepreneurs trying to solve for there's 561 00:31:23,240 --> 00:31:26,040 Speaker 1: a there's a there's a gap maybe so UM. A 562 00:31:26,080 --> 00:31:28,800 Speaker 1: lot of the report again tied back to that question, 563 00:31:29,080 --> 00:31:31,720 Speaker 1: which is there are simple things you could do. You 564 00:31:31,760 --> 00:31:35,880 Speaker 1: could literally, I mean a simple recommendation. Do you have 565 00:31:36,600 --> 00:31:42,160 Speaker 1: your Twitter profile in more than one language? Make sure 566 00:31:42,200 --> 00:31:46,520 Speaker 1: you have a Spanish Twitter profile, something very easy. If 567 00:31:46,520 --> 00:31:50,160 Speaker 1: your fans don't all look and sound the same, What 568 00:31:50,200 --> 00:31:53,240 Speaker 1: are you doing to build out that ecosystem, which is 569 00:31:53,280 --> 00:31:57,080 Speaker 1: all technology enabled as we know UM to really support them? 570 00:31:57,120 --> 00:32:01,440 Speaker 1: And the great thing is you COVID exposed a lot 571 00:32:01,440 --> 00:32:03,560 Speaker 1: of that, but we see a lot of teams now 572 00:32:03,640 --> 00:32:07,640 Speaker 1: really pushing forward with their digital transformations with trying to 573 00:32:07,640 --> 00:32:11,760 Speaker 1: think through, UM, how do they create more growth underneath them? 574 00:32:12,080 --> 00:32:15,160 Speaker 1: And UH and ultimately, as fans, I'm want to go 575 00:32:15,200 --> 00:32:17,280 Speaker 1: back to the stadium. I'm I'm like, can't wait to 576 00:32:17,280 --> 00:32:19,240 Speaker 1: get back to the same. But some fans may not. 577 00:32:19,640 --> 00:32:22,280 Speaker 1: They want that really great lean back experience at home. 578 00:32:22,680 --> 00:32:25,040 Speaker 1: Maybe they have two or three screens where they're interacting 579 00:32:25,040 --> 00:32:27,760 Speaker 1: and their betting and they're talking. Um, are you able 580 00:32:27,760 --> 00:32:30,160 Speaker 1: to build out that that pick ask experience at home 581 00:32:30,240 --> 00:32:32,920 Speaker 1: for those fans that want to, you know, stay at home. 582 00:32:32,960 --> 00:32:36,560 Speaker 1: So again hard answer, but like there's some easy things 583 00:32:36,560 --> 00:32:40,800 Speaker 1: to do, just simply like to communicate in their language, um, 584 00:32:40,840 --> 00:32:43,080 Speaker 1: and harder things, which is invest in build out your 585 00:32:43,080 --> 00:32:46,360 Speaker 1: own maybe product that allows me to see that these 586 00:32:46,360 --> 00:32:49,680 Speaker 1: fans are Yeah, a lot of disruption coming for sure. 587 00:32:49,680 --> 00:32:52,200 Speaker 1: And as you rightly said earlier in the conversation, Angela, 588 00:32:52,680 --> 00:32:55,800 Speaker 1: the pandemic has has just accelerated so much, really really 589 00:32:55,800 --> 00:32:58,240 Speaker 1: good to catch up with you. Um, you just have 590 00:32:58,360 --> 00:33:00,520 Speaker 1: your finger on the pulse of so many interest seeing things. 591 00:33:00,520 --> 00:33:03,080 Speaker 1: Can't wait to have you back and hopefully back in 592 00:33:03,120 --> 00:33:05,400 Speaker 1: the studio before too long, because I think we're all 593 00:33:05,400 --> 00:33:08,920 Speaker 1: itching to get back to two stadiums, two offices, to 594 00:33:09,080 --> 00:33:11,880 Speaker 1: all those things that look a lot more like normal life. 595 00:33:11,880 --> 00:33:13,920 Speaker 1: So thanks again for spending some time with us. Always 596 00:33:13,920 --> 00:33:15,600 Speaker 1: a pleasure. I was a fan of you guys. Keep 597 00:33:15,680 --> 00:33:17,600 Speaker 1: educating the market. I'm a big fan of what you 598 00:33:17,600 --> 00:33:21,000 Speaker 1: guys are doing as well. Thanks thanks Angela, So guys, 599 00:33:21,080 --> 00:33:24,000 Speaker 1: really interesting to to catch up. Third doing your alma 600 00:33:24,040 --> 00:33:28,480 Speaker 1: mater proud on the ice and afterwards, Lynch, what really 601 00:33:28,560 --> 00:33:31,960 Speaker 1: jumped out to you? I mean, she is whip smart, clearly, 602 00:33:32,240 --> 00:33:34,600 Speaker 1: and she's in the room where a lot of big 603 00:33:34,600 --> 00:33:37,200 Speaker 1: decisions are being made about the future sports. Well, what 604 00:33:37,280 --> 00:33:40,160 Speaker 1: blew probably all of us away was that top list. 605 00:33:40,320 --> 00:33:43,280 Speaker 1: And I expected to see a lot of American teams 606 00:33:43,280 --> 00:33:45,800 Speaker 1: in there, But the first American team I see in 607 00:33:45,840 --> 00:33:49,040 Speaker 1: there the Golden State Warriors, the Sacramento Kings, the seventies 608 00:33:49,040 --> 00:33:52,000 Speaker 1: sixers and the Raptors. Where are the Dallas Cowboys? Where 609 00:33:52,080 --> 00:33:54,480 Speaker 1: the New York Yankees? Where are the Knicks? As she said, 610 00:33:54,520 --> 00:33:57,080 Speaker 1: the sexy franchises? I would love to be in a 611 00:33:57,160 --> 00:34:02,000 Speaker 1: room with Jerry Jones when he looks over this list. Uh, 612 00:34:02,160 --> 00:34:05,520 Speaker 1: ladies and gentlemen, what aren't we doing here? We need 613 00:34:05,560 --> 00:34:08,920 Speaker 1: to be in that Yeah, and bar you know, it 614 00:34:09,000 --> 00:34:12,399 Speaker 1: does speak to you know, how much maybe we take 615 00:34:12,440 --> 00:34:15,400 Speaker 1: for granted what's going on in the rest of the 616 00:34:15,440 --> 00:34:19,200 Speaker 1: sports world. It also really points out, and we've talked 617 00:34:19,200 --> 00:34:21,720 Speaker 1: about this a lot on this show, how much sports 618 00:34:21,719 --> 00:34:25,879 Speaker 1: has really had to adapt over the last year. Oh 619 00:34:25,920 --> 00:34:29,399 Speaker 1: my goodness. And they we're just getting past the year 620 00:34:29,440 --> 00:34:34,680 Speaker 1: anniversary of where it was declared that COVID was a 621 00:34:34,719 --> 00:34:40,600 Speaker 1: pandemic and everything changed and all of a sudden, NBA 622 00:34:40,760 --> 00:34:44,960 Speaker 1: games are getting everything is getting canceled, and now teams 623 00:34:45,000 --> 00:34:48,960 Speaker 1: had to scramble to find new ways to make revenue. 624 00:34:49,120 --> 00:34:52,520 Speaker 1: And and Angela brought up very good points when we 625 00:34:52,520 --> 00:34:55,520 Speaker 1: were talking to her about that what teams had to 626 00:34:55,600 --> 00:34:59,400 Speaker 1: do to be innovative. Yeah, and interesting to Lynchy, this 627 00:34:59,520 --> 00:35:02,360 Speaker 1: notion of the fluid fan. It was fun there to 628 00:35:02,440 --> 00:35:05,120 Speaker 1: talk to you, to hear from you, and and her 629 00:35:05,200 --> 00:35:07,560 Speaker 1: at the end kind of go back and forth because 630 00:35:07,800 --> 00:35:09,719 Speaker 1: you know, we've all been doing this for for a 631 00:35:09,760 --> 00:35:13,720 Speaker 1: long time, and fandom has changed in a lot of ways. 632 00:35:13,719 --> 00:35:16,399 Speaker 1: And I feel like, you know, we speak to and 633 00:35:16,440 --> 00:35:20,600 Speaker 1: probably consider ourselves pretty hardcore fans, but you know, the 634 00:35:20,719 --> 00:35:23,600 Speaker 1: more modern fan sort of comes in and out of 635 00:35:23,600 --> 00:35:27,239 Speaker 1: different teams, comes in and out of different sports, consumes 636 00:35:27,239 --> 00:35:30,359 Speaker 1: it totally differently, and the teams have to think about 637 00:35:30,400 --> 00:35:32,480 Speaker 1: that in different ways. It is not one size fits 638 00:35:32,520 --> 00:35:34,920 Speaker 1: all anymore. No, it's almost like, as she said, a 639 00:35:34,960 --> 00:35:37,880 Speaker 1: playlist for the fan. The fan wants to engage directly 640 00:35:37,920 --> 00:35:40,480 Speaker 1: with the athlete. They want to they're open to change, 641 00:35:40,760 --> 00:35:44,320 Speaker 1: they want to watch games on different platforms as opposed 642 00:35:44,320 --> 00:35:46,800 Speaker 1: to linear television. I mean this sort of ties in 643 00:35:46,920 --> 00:35:48,680 Speaker 1: what we talked at the top of the show, the 644 00:35:48,880 --> 00:35:52,560 Speaker 1: new contract with the ESPN, the National Hockey League. They're 645 00:35:52,320 --> 00:35:54,799 Speaker 1: not only gonna be broadcasting linear games, but they're going 646 00:35:54,840 --> 00:35:57,080 Speaker 1: to be an ESPN plus they're going to be in Hulu. 647 00:35:57,360 --> 00:35:59,799 Speaker 1: And that is the fluid fan. Um, I didn't know 648 00:35:59,800 --> 00:36:02,920 Speaker 1: what fluid fan was. I'm I'm probably part of a 649 00:36:02,960 --> 00:36:05,399 Speaker 1: fluid fan right now, and I'm gonna jump in and 650 00:36:05,400 --> 00:36:08,440 Speaker 1: and be part of that. Listen and new Monica for Lynchy, 651 00:36:08,480 --> 00:36:12,680 Speaker 1: always growing, always growing, Uh, you know. Part The one 652 00:36:12,719 --> 00:36:14,719 Speaker 1: thing that does strike me is, you know, with the 653 00:36:14,760 --> 00:36:18,320 Speaker 1: three of us on the show weekly or no, Um, 654 00:36:18,360 --> 00:36:21,080 Speaker 1: we're not shy about talking about our own allegiances. And 655 00:36:21,160 --> 00:36:23,719 Speaker 1: you know, we're taping this on a week where Georgetown, 656 00:36:23,840 --> 00:36:27,200 Speaker 1: my beloved Hoys, have made a deeper, certainly deeper than 657 00:36:27,200 --> 00:36:31,000 Speaker 1: expected run uh into the tournament. By the time people 658 00:36:31,000 --> 00:36:32,640 Speaker 1: are hearing this over the weekend, I'm sure it'll all 659 00:36:32,680 --> 00:36:35,720 Speaker 1: be over and ending in tears. But that's okay. That's okay. 660 00:36:35,760 --> 00:36:38,200 Speaker 1: And if you want to learn more about Georgetown, you 661 00:36:38,239 --> 00:36:40,600 Speaker 1: can listen to our podcast from just a week or 662 00:36:40,640 --> 00:36:43,480 Speaker 1: so ago with Patrick Ewing. But you know, it is 663 00:36:43,560 --> 00:36:48,880 Speaker 1: interesting to think about how fans are increasingly willing to 664 00:36:48,920 --> 00:36:52,719 Speaker 1: follow players and maybe not so much teams anymore. It's 665 00:36:52,760 --> 00:36:55,200 Speaker 1: not like it was when we were coming up in 666 00:36:55,280 --> 00:36:58,480 Speaker 1: terms of these, you know, sort of truly like franchise players. 667 00:36:58,680 --> 00:37:02,120 Speaker 1: Well back in the day especially. You know, when I 668 00:37:02,160 --> 00:37:05,960 Speaker 1: was a kid, the only broadcast you got of any 669 00:37:06,040 --> 00:37:09,560 Speaker 1: team was the local broadcast. So you got the Pistons 670 00:37:09,600 --> 00:37:12,400 Speaker 1: and that was pretty much at or the Lions, whatever. 671 00:37:12,440 --> 00:37:15,800 Speaker 1: If you wanted to see a national game, you probably 672 00:37:15,840 --> 00:37:20,160 Speaker 1: had to wait until uh the NFL Monday night football game, 673 00:37:20,600 --> 00:37:23,840 Speaker 1: or or maybe you would see uh something Sunday afternoon. 674 00:37:24,120 --> 00:37:28,880 Speaker 1: Now you can just you have a whole buffet of 675 00:37:29,080 --> 00:37:34,080 Speaker 1: watching whichever team you want at any time. You can 676 00:37:34,120 --> 00:37:37,480 Speaker 1: record it, you can watch it. The whole thing has changed. 677 00:37:37,520 --> 00:37:40,360 Speaker 1: It's not like everybody sitting down in front of the 678 00:37:40,400 --> 00:37:44,799 Speaker 1: TV set anymore, all at once watching a local game. 679 00:37:44,840 --> 00:37:50,040 Speaker 1: It's all changed. Kids, feels better to be than one 680 00:37:50,040 --> 00:37:51,960 Speaker 1: than number five. I'll wear a number because of Mike. 681 00:37:52,080 --> 00:37:53,600 Speaker 1: We have a chance to go for three and a rown. 682 00:37:53,680 --> 00:37:55,600 Speaker 1: Good numbers are a good time. When I first started 683 00:37:55,600 --> 00:37:58,200 Speaker 1: wearing the number, I would just have being proud Floomberg 684 00:37:58,360 --> 00:38:02,520 Speaker 1: Business of Sports number of the week. Guess what time 685 00:38:02,680 --> 00:38:07,239 Speaker 1: it is? That time freshly emboldened, which means that I'm 686 00:38:07,239 --> 00:38:09,719 Speaker 1: going to get my butt kicked this week. But you know, 687 00:38:09,800 --> 00:38:12,480 Speaker 1: I don't dread this, you know, like going to the 688 00:38:12,560 --> 00:38:14,680 Speaker 1: dentist like I used to, because you know, I've got 689 00:38:14,680 --> 00:38:17,319 Speaker 1: a couple of wins of late. So this is gonna 690 00:38:17,400 --> 00:38:19,480 Speaker 1: end in tears. Go on, you might get this one. 691 00:38:19,640 --> 00:38:24,080 Speaker 1: This is the NFL. Uh. They have now issued a 692 00:38:24,120 --> 00:38:27,880 Speaker 1: new salary cap for each team in the upcoming season. 693 00:38:29,080 --> 00:38:38,600 Speaker 1: What is the salary cap? So I did see this, 694 00:38:39,040 --> 00:38:43,239 Speaker 1: and I know by way of context, it's lower than 695 00:38:43,280 --> 00:38:47,480 Speaker 1: the last two years. I'll give you that it is. 696 00:38:47,560 --> 00:38:52,400 Speaker 1: It is lower than from I will say that, and 697 00:38:52,480 --> 00:38:58,080 Speaker 1: there was a point something in there I think. So 698 00:38:58,160 --> 00:39:04,160 Speaker 1: I'm gonna go with I think it's got Now I'm 699 00:39:04,160 --> 00:39:06,120 Speaker 1: gonna I'm gonna botch it. But I feel like I 700 00:39:06,160 --> 00:39:12,360 Speaker 1: read a hundred and eighty two. Uh it was, I 701 00:39:12,400 --> 00:39:16,040 Speaker 1: know it went down to the one eighties. I'm gonna 702 00:39:16,080 --> 00:39:24,160 Speaker 1: go one eighty two point one. Wow, you know what 703 00:39:24,320 --> 00:39:29,160 Speaker 1: you're that dude on the prices right man? It's one 704 00:39:29,239 --> 00:39:34,680 Speaker 1: eighty two point five million. That's a good win. But 705 00:39:34,800 --> 00:39:37,160 Speaker 1: you know what that that's that's a spirited contest. I 706 00:39:37,160 --> 00:39:38,719 Speaker 1: feel good about that. Like if I had said like 707 00:39:38,840 --> 00:39:41,799 Speaker 1: seventy then I would feel like adults. But at least 708 00:39:41,800 --> 00:39:44,040 Speaker 1: I did at least that was at least that was 709 00:39:44,280 --> 00:39:49,600 Speaker 1: you know, what's five hundred thousand bucks you know between friends. Man? 710 00:39:49,680 --> 00:39:52,160 Speaker 1: If I had that, Lord, you don't know how many 711 00:39:52,239 --> 00:39:55,360 Speaker 1: ps fives I'll buy man. You know. But on a 712 00:39:55,560 --> 00:39:58,439 Speaker 1: on a serious note, I mean, not that this all 713 00:39:58,560 --> 00:40:02,880 Speaker 1: isn't very serious, but like it is interesting the machinations 714 00:40:02,920 --> 00:40:05,560 Speaker 1: that we're going to have to see, like maybe on 715 00:40:05,600 --> 00:40:09,120 Speaker 1: the margins, maybe more than on the margins when the 716 00:40:09,120 --> 00:40:11,200 Speaker 1: salary cap goes down all of a sudden, you go, 717 00:40:11,360 --> 00:40:14,319 Speaker 1: oh wait, wait a second. So that deal that I negotiated, 718 00:40:14,280 --> 00:40:16,160 Speaker 1: I mean we're just talking at the top of the 719 00:40:16,160 --> 00:40:20,280 Speaker 1: show about the Dak Prescott deal, the Mahomes deal, Deshaun 720 00:40:20,320 --> 00:40:24,040 Speaker 1: Watson deal. You know those are all predicated I think, 721 00:40:24,200 --> 00:40:29,239 Speaker 1: on numbers going up, right, Lynchi correct, So now you're 722 00:40:29,280 --> 00:40:31,000 Speaker 1: gonna see you're gonna see a lot of big names 723 00:40:31,239 --> 00:40:33,640 Speaker 1: the chiefs. Just let Eric Fisher go. This is going 724 00:40:33,760 --> 00:40:36,759 Speaker 1: between now and St. Patrick's Day. Some big names with 725 00:40:36,840 --> 00:40:39,400 Speaker 1: big salaries are going to be come tumbling down. This 726 00:40:39,480 --> 00:40:42,480 Speaker 1: is really gonna cause uh. I think it's gonna cause 727 00:40:42,520 --> 00:40:45,439 Speaker 1: havoc over the next week. By the way, in case 728 00:40:45,440 --> 00:40:51,280 Speaker 1: anybody's wondering, it's a drop of eight that's a lot. Yeah, 729 00:40:51,640 --> 00:40:55,840 Speaker 1: that's pretty big. So yeah, I mean, especially given and 730 00:40:55,880 --> 00:40:58,440 Speaker 1: we were talking about this earlier. Just you know, forget 731 00:40:58,440 --> 00:41:00,960 Speaker 1: the quarterbacks. I mean, there's always a lot of movement 732 00:41:01,160 --> 00:41:04,600 Speaker 1: in the off season. And if you have got essentially 733 00:41:04,640 --> 00:41:08,640 Speaker 1: eight percent less to play with, that's you know, anybody 734 00:41:08,640 --> 00:41:11,239 Speaker 1: who who's ever gotten a pay cut or a pay 735 00:41:11,320 --> 00:41:13,719 Speaker 1: raise for that matter of eight or ten percent, Like 736 00:41:13,800 --> 00:41:18,080 Speaker 1: that's real money, regardless of what you're talking about. So um, 737 00:41:18,160 --> 00:41:21,040 Speaker 1: and when you're talking about this much money and all 738 00:41:21,080 --> 00:41:24,680 Speaker 1: the money that that's slashing around, uh, you know, we'll 739 00:41:24,680 --> 00:41:26,440 Speaker 1: see where this goes from here. That's a that's a 740 00:41:26,440 --> 00:41:30,520 Speaker 1: really good one, nice one, nice one. Good good job, Lynch, 741 00:41:30,719 --> 00:41:32,600 Speaker 1: good job. But you know, I'm not I'm not as 742 00:41:32,680 --> 00:41:35,239 Speaker 1: angry with myself as sometimes I end the show with 743 00:41:35,680 --> 00:41:38,880 Speaker 1: like walking away being like you call yourself a business journalist, 744 00:41:39,120 --> 00:41:42,040 Speaker 1: you know, it's it's just sad, sad the things that 745 00:41:42,080 --> 00:41:46,920 Speaker 1: I say to myself. All right, you've been listening to 746 00:41:46,920 --> 00:41:49,759 Speaker 1: the Bloomberg Business of Sports. We're here each and every 747 00:41:49,800 --> 00:41:52,000 Speaker 1: week for you at the same time, plus online wherever 748 00:41:52,200 --> 00:41:55,520 Speaker 1: you get your podcast. Catch those on Mondays, Wednesdays and Thursdays. 749 00:41:55,719 --> 00:41:57,839 Speaker 1: I'm Jason Kelly. You can find me on Twitter at 750 00:41:57,920 --> 00:42:00,320 Speaker 1: Jason Kelly and I'll take the washer and enjoyer convo. 751 00:42:00,400 --> 00:42:03,200 Speaker 1: Thank you very much from my winning Micha Lynch. You 752 00:42:03,239 --> 00:42:06,400 Speaker 1: can follow me at Lynch w CITYB Yes that speed, 753 00:42:06,520 --> 00:42:11,400 Speaker 1: Queen DeLux. I'm Michael Barr on Twitter at Dick Bar Sports. 754 00:42:11,400 --> 00:42:14,280 Speaker 1: You're listening to Bloomberg Business of Sports from Bloomberg Radio 755 00:42:14,560 --> 00:42:15,320 Speaker 1: around the world.