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Speaker 1: Hey, this is Annie and Samantha. I'm welcome to stuff.

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Speaker 1: I've never told you a protection of I heart radios

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Speaker 1: have stuff work. Oh that's gonna make me hungry. Yeah. Yeah,

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Speaker 1: it's very rare that we do episodes on this show

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Speaker 1: that I have crapings them. I'm gonna need some pancakes

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Speaker 1: now that we've been talking about them. I could go

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Speaker 1: for pancakes. I have a pancakes wherever. We need to

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Speaker 1: go to the Pancakes Social Right near us. There is

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Speaker 1: a pancake restaurant in here. I've never been to it.

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Speaker 1: Not a sponsor, just located near us. On lists list listen.

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Speaker 1: You say, well, then we must go. Well, we're gonna

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Speaker 1: have to persevere it through this. First. I wanted to talk.

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Speaker 1: I wanted to ask you, are you a cook, Samantha. Well,

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Speaker 1: I am a box or an instructions kind of cooker.

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Speaker 1: So essentially, if you hand me tell something and tell

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Speaker 1: me to do it this way, then I'm like, cool,

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Speaker 1: let me do that. But I'm also one of those

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Speaker 1: worriers when it comes to cooking, so I will overcook

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Speaker 1: almost everything, yes, because I don't want to die or

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Speaker 1: have some kind of body malfunctions. Because of my dinner

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Speaker 1: or I don't want anyone else to experience that. So

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Speaker 1: chicken is always gonna be a little more cook than not. Um. Fish, Yeah,

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Speaker 1: probably a little more cooked than not. Now, steak I'm

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Speaker 1: pretty good with. But it's like ground bee ground truck

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Speaker 1: ground turkey. Yeah, I'm gonna probably overcook back quite a bit,

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Speaker 1: but I'm gonna add a lot of spices to it. Um.

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Speaker 1: I'm pretty good at when it comes to baking, because

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Speaker 1: you have to follow those instructions. There's no real way

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Speaker 1: to like navigate away from that without making a complete

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Speaker 1: disaster unless you are trained or having right It's good.

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Speaker 1: But even with baking, like you have to have a

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Speaker 1: certain amount of liquid to go with all of the

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Speaker 1: dry or you're gonna have something really bad if you

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Speaker 1: have expired things which I figured out, like baking powder

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Speaker 1: or baking soda. You know that it messes up things

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Speaker 1: as well, so that I have kind of figured out.

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Speaker 1: But I'm also one of those that, oh, I did it,

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Speaker 1: and then I try again. I screwed it up somehow,

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Speaker 1: like it turned out so well last time, and no

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Speaker 1: one believes me. It's the humidity I always blame that.

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Speaker 1: I love cooking, I'm the opposite of you. Right, you

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Speaker 1: make full on festive mills. I do those out of

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Speaker 1: boxes once again, like everything comes out of a macaroni

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Speaker 1: cheese box or canned veggies that I'm going to reheat somehow. Yeah, yeah,

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Speaker 1: I I love it. I don't necessarily love the obligation

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Speaker 1: of it. It was something I struggled with for a

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Speaker 1: while when I was like, I'm a feminis, Now should

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Speaker 1: I cook for other people? The answer is yes, but

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Speaker 1: it's fine if you like to do it then yeah, um,

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Speaker 1: but I I am. I'm risky perhaps with my behavior cooking.

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Speaker 1: I don't overcook ill on the edge of yes, that's

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Speaker 1: that's an that makes I'm not gonna eat with other people.

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Speaker 1: Come okay, then I won't risk your health. You're not

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Speaker 1: going to make one of those. I was like, look,

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Speaker 1: chicken medium, well or medium? I'm like, what the hell's

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Speaker 1: wrong with you? You're gonna die. I won't impose my

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Speaker 1: behavior upon you or any of my uncooked but you know,

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Speaker 1: my first experiences. Maybe that's what this is why I

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Speaker 1: like like box things. Is from my easy bake ovin.

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Speaker 1: All you do is add water and then you stick

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Speaker 1: it into the light bulb. I wanted an easy bake

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Speaker 1: oven so badly, and I got it as a gift

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Speaker 1: when I was seven, way too old. Friends, I haven't

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Speaker 1: asked for this shares, so I just got it and

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Speaker 1: kind of put it away and donorated it. Uh. Look,

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Speaker 1: I love those sugary paper tasting cookies so much. Well,

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Speaker 1: I was very jealous of you. I didn't know you,

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Speaker 1: but I used to um and my French class we

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Speaker 1: had a day where everyone will bring in desserts and

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Speaker 1: at the time, I wasn't that into cooking, and I

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Speaker 1: would bring in a Duncan Hinz brownie mix brownie box

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Speaker 1: mix every year and people loved it, and they would

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Speaker 1: always ask me the recipe and I would act all coy.

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Speaker 1: Oh it's secret recipe. As far as I know, no

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Speaker 1: one ever figured it out. Oh you're a commercial. Well

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Speaker 1: that's what they do in commercials. Yeah, it's a family recipe.

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Speaker 1: And I used to look around it is like a

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Speaker 1: box of something. Yeah, people were so they wanted it

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Speaker 1: so badly. I even had one of my schoolmates mom

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Speaker 1: asked me for it. Well, you know a little, but

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Speaker 1: we're not talking about Duncan Hines to day. Who is

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Speaker 1: a real person. We're talking about some famous female faces

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Speaker 1: on food products, which is one big famous box product.

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Speaker 1: What Betty Crocker, she has all those box products, Yes, exactly,

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Speaker 1: Betty Crocker, Antemima and Mrs Butterworth. Briefly, um, and since

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Speaker 1: this is a time of a lot of cooking for

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Speaker 1: many of us, we thought it would be time like maybe, yeah, yeah,

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Speaker 1: I will be bringing some kind of dessert to my

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Speaker 1: friends giving friends Christmas. Thing for friends Christmas, Yes, feast

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Speaker 1: mus Oh. I like what they named it because we

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Speaker 1: also do like people all whatever white elephant thing dirties,

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Speaker 1: and I think that might be a different thing. Maybe. No,

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Speaker 1: I think this. Someone's gonna tell me something else. Don't

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Speaker 1: send me anything, don't send me pictures, don't send any

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Speaker 1: dirty Santa pictures. Please, Antic you know it's really good. No,

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Speaker 1: I'm the one who message here with the impacts. Don't

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Speaker 1: do it. And I just want to say before we

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Speaker 1: get into this that when I was researching it, I

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Speaker 1: got a ton of results, like the top five sexiest

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Speaker 1: food icons. Just made me think, why does the green

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Speaker 1: emma and then have to be sexy because the legend

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Speaker 1: and duh that if you're eating it. It's gonna make

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Speaker 1: you horny. Yes, because always I grew up knowing this,

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Speaker 1: and we were all felt a little naughty. We'd save

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Speaker 1: the green for the last. I don't think it worked, though,

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Speaker 1: I would be shocked. I have never heard this. Wow,

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Speaker 1: we knew this growing up, the green amine, the things

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Speaker 1: you know when you're a kid, the things you believe.

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Speaker 1: I think you're so witty when you're a kid. And

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Speaker 1: then the red eminem's were poison. Oh no, I didn't

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Speaker 1: hear that. The brown eminems are like whatever. Yeah, but

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Speaker 1: I like, of course, I actually really like the yellow ones.

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Speaker 1: This is a real journalistic deep keep going, now, Okay,

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Speaker 1: so let's talk about Betty Crocker. There's a fascinating history

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Speaker 1: here until she was dethroned by Flow of the insurance.

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Speaker 1: What insurance is that progressive has like ten representatives and

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Speaker 1: one of them is that? And yeah, okay, so Flow.

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Speaker 1: Betty Crocker was the most famous fictional female in the US,

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Speaker 1: according to ad Week. New York Daily News article listed

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Speaker 1: her alongside Barbie, Santa Claus and Uncle Sam as one

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Speaker 1: of the world's most influential fictional figures. Over two hundred

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Speaker 1: grocery products carry her name. These days, Betty Crocker graces

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Speaker 1: many boxes of cake mix and canned icing, but she

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Speaker 1: used to be someone women could contact for cooking advice.

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Speaker 1: Dear Betty Crocker, my cake won't rise. Dear Betty Crocker,

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Speaker 1: was the secret to fluffy pancakes. Dear Betty Crocker, I

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Speaker 1: need a good pie recipe. Betty Crocker not only provided

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Speaker 1: the answers to cooking questions like these, she was also

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Speaker 1: a proponent of trying new things in the kitchen, and

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Speaker 1: she would be there as a safety net if something

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Speaker 1: went wrong. But now for the important question, is she

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Speaker 1: a real person? And the answers Nope. The Washburn and

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Speaker 1: Crosby Company, a flour milling which would go on to

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Speaker 1: become General Mills, developed the character of Betty Crocker as

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Speaker 1: a part of an advertising campaign. So Washburn Crosby got started.

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Speaker 1: In eighteen eighty entered the International Milling Competition with their

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Speaker 1: new Flower, and they won the gold Medal. They were

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Speaker 1: so thrilled that they changed the name of their product

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Speaker 1: to Gold Medal Flower, which still exists and the number

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Speaker 1: one selling brand of flower to this day. The company

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Speaker 1: decided to run an ad for Gold Medal Flower in

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Speaker 1: the Saturday Evening Post. The ad consisted of a jigsaw

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Speaker 1: puzzle of a small town square, and the prize for

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Speaker 1: correctly solving the puzzle and sending it in was a

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Speaker 1: gold medal flower shaped in cushion, which I actually would

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Speaker 1: really like myself, even though I don't so Wait is

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Speaker 1: it like a shape of the actual Over thirty thousand

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Speaker 1: people sent completed puzzles to Washburn and Crosby, and a

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Speaker 1: lot of them included baking questions. To the company's surprise,

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Speaker 1: the smallesh advertising department, composed entirely of men and led

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Speaker 1: by Samuel Gale, had dealt with customer questions and completes previously.

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Speaker 1: They would direct these questions to the women who worked

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Speaker 1: at the Gold Medal Home service staff. However, Gail wasn't

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Speaker 1: a fan of using his name when he signed off

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Speaker 1: on this advice. He suspected the customers would rather get

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Speaker 1: advice from a woman, who, of course did most of

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Speaker 1: the cooking and the home at the time. Gunder norm's

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Speaker 1: being what they were. The very fact that these men

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Speaker 1: consulted women before answering questions reinforces that um, that whole

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Speaker 1: thing that whole idea, and most people writing in were women.

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Speaker 1: The amount of questions the company received as a part

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Speaker 1: of the contest really emphasized the need for a woman

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Speaker 1: to answer these questions, so a woman people would trust,

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Speaker 1: So they invented a fictional woman to fill their needs,

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Speaker 1: Betty Crocker. Her last name was actually borrowed from William G. Crocker,

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Speaker 1: who at the time had just retired as the director

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Speaker 1: of Washburn Crosby. The first name was chosen because it

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Speaker 1: sounded all American, both cheery and unthreatening. With the name

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Speaker 1: decided upon, they needed a signature a female employees were

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Speaker 1: called upon to submit their ideas. The winning signature was

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Speaker 1: Secretary Florence Limbard's, so any letter answering a customers question

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Speaker 1: would be signed Betty Crocker quote unquote. People were even

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Speaker 1: trained to match the signature. Such was the demand for

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Speaker 1: Betty Crocker, the company created the Betty Crocker Kitchens cooking

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Speaker 1: schools that they sponsored throughout the country. Women who worked

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Speaker 1: in the home department at the company who were involved

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Speaker 1: in answering mal addressed to Betty were called the Croquettes.

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Speaker 1: The Crockett which is really kind of gross sounding I

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Speaker 1: don't know why. For three years, Betty Crocker existed primarily

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Speaker 1: and written format or in name at these schools. That

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Speaker 1: changed in when she debuted on Washburn Crosby's new radio

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Speaker 1: cooking show on Minneapolis w c c O, which stood

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Speaker 1: for Washburn Crosby Company. This was a station they saved,

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Speaker 1: the company saved from bankruptcy. The show was called Betty

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Speaker 1: Crocker Cooking School of the Air. Graduates of the on

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Speaker 1: air school sent in reports to be graded by Betty Crocker.

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Speaker 1: That first year there were two hunt thirty eight graduates.

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Speaker 1: The show was written and hosted by home economist Marjorie

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Speaker 1: Child hosted. The show pretty quickly went nationwide after that,

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Speaker 1: and each region had their own Betty Crocker voice. The

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Speaker 1: scripts were written at the company's national headquarters. It had

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Speaker 1: featured prominent guests like Joan Crawford and Carrie Grant In

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Speaker 1: The radio show became a part of the new NBC network,

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Speaker 1: where it would remain for twenty four years. Over a

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Speaker 1: million listeners enrolled into the on air cooking show over

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Speaker 1: that time. So when Hustard was later asked about the

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Speaker 1: whole thing, she said, it is very interesting to me

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Speaker 1: to look back now and realize how concerned I was

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Speaker 1: about the welfare of women as homemakers and their feelings

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Speaker 1: of self respect. Women needed a champion here where millions

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Speaker 1: of them staying at home alone, doing a job with children, cooking, cleaning,

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Speaker 1: on minimal budgets, the whole depressing mess of it. They

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Speaker 1: needed someone to remind them that they had value. Very smart.

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Speaker 1: The first grocery item bearing Betty Crocker's name was a

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Speaker 1: super mix in and the cake Mix appeared a few

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Speaker 1: years later in n and then in nineteen fifty, Betty

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Speaker 1: Crocker's picture cookbook hit the shelves. It sold two million

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Speaker 1: copies in its first two years and has sold over

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Speaker 1: sixty million copies since, and it's still available under the

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Speaker 1: name the Betty Crocker Cookbook Do They Really Uh? It

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Speaker 1: is sometimes referred to as the Kitchen Bible or Big

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Speaker 1: Red Recipes complete with pictures. That was a new thing

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Speaker 1: that was very exciting at the time. It was another

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Speaker 1: way to make cooking less intimidating. In Fortune magazine named

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Speaker 1: her the second most popular woman in the United States

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Speaker 1: behind Eleanor Roosevelt. They also outed her as a fraud.

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Speaker 1: She wasn't a real person, but nobody seemed to carry

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Speaker 1: out uh and this whole thing on to her nickname,

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Speaker 1: The First Lady of Food. Surveys from this time period

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Speaker 1: found that nine out of ten women were familiar with

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Speaker 1: Betty Crocker. She was getting about five thousand letters a day,

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Speaker 1: according to Susan Marks in her book Finding Betty Crocker,

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Speaker 1: The Secret Life of America's First a Lady of Food.

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Speaker 1: People who visited the headquarters to find out Betty Crocker

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Speaker 1: wasn't real often started crying, and the company even kept

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Speaker 1: tissues at hand for this. Yeah, I guess that's really

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Speaker 1: heart piking, and I think we forget too. There was

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Speaker 1: no Internet at this time. Um, you're really dependent on

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Speaker 1: either people you knew in your life teaching you or

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Speaker 1: sharing the recipes with you or recipe books. And if

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Speaker 1: you're trying to mix things up, especially on a budget,

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Speaker 1: which women were pretty judged for at that time, how

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Speaker 1: fancy of a thing can you make? This cheap thing?

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Speaker 1: That's why we got things like aspects. Um, that is

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Speaker 1: a lot of stress, and I'm sure it was very

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Speaker 1: comforting to have someone you could call and who just

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Speaker 1: be someone you could talk to about it at the

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Speaker 1: behest of the U S Office of War Information in

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Speaker 1: Betty Crocker spent four months on the radio show Our

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Speaker 1: Nations rations aimed at helping listeners be creative and resourceful

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Speaker 1: when it came to cooking with rationed foods and parallel

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Speaker 1: there was a Betty Crocker pamphlet about the same thing,

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Speaker 1: called Your Share. Seven million copies of it were distributed.

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Speaker 1: A second pamphlet, Through Highway to Good Nutrition, was recognized

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Speaker 1: by the American Red Cross for contributing to the national interest.

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Speaker 1: Well that's big so. In nineteen fifty one, the advent

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Speaker 1: of televisions in home across the U S. Met Washburn

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Speaker 1: and Crosby needed to find someone to be the face

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Speaker 1: and voice of Betty Crocker. They hired actress Adelaide Halloway

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Speaker 1: for the role. Betty Crocker showed up a handful of

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Speaker 1: television programs at the time, including Betty Crocker Television Show

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Speaker 1: and The Betty Crocker Star Mattenee. There were illustrations previously.

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Speaker 1: The first official portrait, completed in nineteen thirty six, was

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Speaker 1: a composite of the faces of the women who worked

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Speaker 1: in Washburn and Crosby's Home Service Department by NASA McMain.

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Speaker 1: It didn't change for two decades. The image has since

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Speaker 1: been updated seven times to reflect current taste. In eighteen

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Speaker 1: sixty five, she was depicted as sort of a Jackie

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Speaker 1: Kennedy esque, but in general she stayed pretty much the same.

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Speaker 1: A white woman with brown hair around the age of

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Speaker 1: thirty two, wearing red and white. A nine condition by

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Speaker 1: painter John Stewart Ingle did image her with olive skin

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Speaker 1: in an attempt to make her more inclusive. He created

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Speaker 1: this portrail based on seventy five images of women. General

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Speaker 1: Mills thought captured the spirit of Betty Crocker. By observing

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Speaker 1: the evolution of Betty Crocker, we can get an idea

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Speaker 1: of the evolution of American women, yeah, and especially how

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Speaker 1: we perceived them. From a nineteen fifty four to nineteen

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Speaker 1: seventy seven high school seniors competed for scholarships around their

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Speaker 1: skills in homeck and the Betty Crocker searched for the

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Speaker 1: All American Homemaker of Tomorrow. The Betty Crocker monthly recipe

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Speaker 1: magazine debuted in nineteen seventy two called Sphere. The Betty

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Speaker 1: Crocker magazine. I found an excellent archive of all of them,

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Speaker 1: and people are still into this magazine. They remember this

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Speaker 1: recipe that so good, and they try to find it

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Speaker 1: on the archive. In the comment section, you can see

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Speaker 1: people helping each other out about just researching the levels

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Speaker 1: of ingredients and recipes. I wonder how that has changed

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Speaker 1: over time. Yes, challenge, fascinating, Let's do this, don't tep me.

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Speaker 1: The magazine opened with this quote, as women were lucky

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Speaker 1: to be alive right now amid the universal tumult. It's

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Speaker 1: more than ever a woman's world, with twentieth century reality

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Speaker 1: located somewhere between the swooning vapors of Victorian forebears and

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Speaker 1: the militant fervor of women's lib Wow. There's just some

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Speaker 1: really big extremes. So seven can I be the swooning

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Speaker 1: victorianka cool? So nowadays she has a website full of

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Speaker 1: recipes and advice. When the Betty Crocker iPad app debuted

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Speaker 1: in two thousand ten, it was among the most popular

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Speaker 1: free apps. Betty Crocker pamplets are available in grocery stores.

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Speaker 1: Still really yeah wow. In two thousand fourteen, she got

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Speaker 1: some media attention when the company started supplying same sex

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Speaker 1: wedding cakes in a Minnesota, their home state, when gay

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Speaker 1: marriage was legalized, the company gifted the first three gay

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Speaker 1: couples married in Minnesota with gifts and a wedding cake.

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Speaker 1: In the same year, her website launched thirty cakes for

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Speaker 1: thirty days of Ramadan. The Middle East is the brand's

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Speaker 1: second largest market. A two thousand and sixty update of

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Speaker 1: her cook book added an entire chapter for vegetarians and

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Speaker 1: recipes like Chicken to Jane. It's also been translated into Spanish.

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Speaker 1: Other books have been added to the enterprise as well,

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Speaker 1: like Betty Crocker's Home Indian Cooking. Two fifty books with

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Speaker 1: her name have been published at General Mills headquarters in Minnesota.

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Speaker 1: There's a Betty Crocker available for questions seven. So now,

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Speaker 1: if you go there will be a Betty Crocker. If

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Speaker 1: you go looking for Betty Crocker, someone will be there. Wait, so, like,

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Speaker 1: did they just all change it out? I guess that's

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Speaker 1: a shift. There's shifts, sure, sure, sure, what had to

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Speaker 1: be on the night shift. I would love to interview

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Speaker 1: someone who've been Betty Crocker. Does anybody know anyone that's

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Speaker 1: been Betty Crocker. Please let us know we need to

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Speaker 1: interview Betty Probles. We can we have a ten minute

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Speaker 1: session where people sending in questions. Yes, I would love

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Speaker 1: to think it would be awesome. Yeah. I have to

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Speaker 1: say the story of Betty Crocker was a lot more

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Speaker 1: interesting than I thought it was going. Very interesting. It's

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Speaker 1: also a great It just shows how we've changed and

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Speaker 1: it's interesting to look at it through this character as

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Speaker 1: kudos to them progressing over time. Yes, well, we have

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Speaker 1: some other food characters to talk about, but first we

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Speaker 1: have a quick break for word from our sponsor, and

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Speaker 1: we're back. Thank you sponsoring. Oh is it time for

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Speaker 1: the sexy syrups? Apparently Samantha doesn't agree with my characterization

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Speaker 1: of syrups, but I find most commercials to pick them

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Speaker 1: as sexy. I see all. I think it is sticky

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Speaker 1: and I don't like it. Well, don't I mean not

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Speaker 1: to get too into sex in this episode, But isn't

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Speaker 1: that a thing people put like honey or syrup and

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Speaker 1: people's bodies don't all alright? All I could think it

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Speaker 1: was like, well, we agree to disagree, sexy Tom, I'm

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Speaker 1: not saying they are sexy. I'm just saying they're depicted

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Speaker 1: as sexy. Yes, And so we're talking about Aunt Jemima.

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Speaker 1: This discussion around sexy syrup goes back to my question

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Speaker 1: of why everyone, every character we're talking about is somehow

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Speaker 1: related to pancakes and syrup. I didn't find the answer

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Speaker 1: to that, but we're going to talk about Yes, an Jemima.

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Speaker 1: She is the face of a line of pancake mixes

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Speaker 1: and syrups. To get to the bottom of Aunt Jemima's history,

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Speaker 1: we have to go back to eighteen ninety and a

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Speaker 1: former slave by the name of Nancy Green, then living

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Speaker 1: in Chicago after being born into slavery in thirty four

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Speaker 1: in Kentucky. The original creators of the mascot, Charles Rutt

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Speaker 1: and Charles Underword, came up with her look of an

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Speaker 1: apron and bandana in eighteen eighty nine. They had just

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Speaker 1: purchased Pearl Milling Company and they were looking for something

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Speaker 1: to someone to represent their new idea of a self

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Speaker 1: rising pancake flower that only required water. And this is

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Speaker 1: one of the first mixes available in the US. They

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Speaker 1: drew inspiration for this character from a minstrel show that

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Speaker 1: was popular at the time and just a refresher. Minstrel

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Speaker 1: shows where a popular nineteenth century and later form of

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Speaker 1: American entertainment in which white actors and black face portrayed

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Speaker 1: black people as lazy, stupid, easily frightened, and highly superstitious.

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Speaker 1: A popular song of these minstrel shows was penned in

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Speaker 1: eighteen seventy five by a black performer, Billy Currsands, and

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Speaker 1: it was called Old Aunt Jemima and Minstrel Shows. It

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Speaker 1: was performed by people in black face, and a white

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Speaker 1: man portrayed Aunt Jemima as a slave on a Southern plantation.

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Speaker 1: He wore the look that they ended up going with.

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Speaker 1: The two original creators of Aunt Geo Mama's character in

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Speaker 1: regards to selling a food product sold a company the

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Speaker 1: same year they came up with her to RT Davis.

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Speaker 1: He found Nancy Green and with her created the Antjemima brand.

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Speaker 1: People were intensely curious about the true identity of Anti Mima,

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Speaker 1: so much so that the police were called to control

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Speaker 1: the crowd at the Antemma exhibit at the World's Colombian Exposition.

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Speaker 1: Green served thousands of people that visited the exhibit. Pancakes

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Speaker 1: and people reportedly were so charmed by her kind demeanor

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Speaker 1: that she was awarded for her show woman shift at

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Speaker 1: the exhibition. As a result of her extremely successful appearance there,

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Speaker 1: the company received fifty thou orders for their pancake mix

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Speaker 1: in the wake of it. They renamed their company to

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Speaker 1: Aunt Jemima Mills Company in nineteen fourteen, and they were

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Speaker 1: so impressed with Green's performance they offered her a lifetime

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Speaker 1: position as their spokesperson as sales of their products continued

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Speaker 1: to soar. However, that came to an rupt end in

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Speaker 1: when she lost her life in a car crash. The owner,

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Speaker 1: Artie Davis, was forced to sell the company to Quaker

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Speaker 1: Oats due to financial issues. Soon after, Anna Robinson was

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Speaker 1: tapped to be the new face of ant Jemima, a

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Speaker 1: portrait now appearing on packages. She also appeared at the

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Speaker 1: nineteen thirty three World's Fair, which was followed by Chicago

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Speaker 1: based blue singer and actress Edith Wilson. She became the

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Speaker 1: first person to appear as the character in commercials, and

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Speaker 1: at this time as still included racial dialects like Isa.

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Speaker 1: Former teacher and actress ethel Ernestine Harper assumed the mantle

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Speaker 1: after Wilson. After that, an advertising employee, a Quaker Oates

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Speaker 1: named Rosie Hall, took on this position. When she died,

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Speaker 1: her grave was deemed as a historical landmark. In nineteen

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Speaker 1: fifty five, Eileen Louise made her first public appearance as

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Speaker 1: the mascot of an Jemima restaurant in Disneyland, and A

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Speaker 1: Short Harrington also did a stand as an Jebama at

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Speaker 1: public events in the New York area. The Antjemima radio

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Speaker 1: show ran for from nineteen thirty to nineteen two. Jemima

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Speaker 1: was played by a white black face actress who portrayed

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Speaker 1: Antjemima and other formats. It was essentially a minstrel show

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Speaker 1: for radio. As early as the nineteen fifties, people were

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Speaker 1: questioning the races undertones of Aunt Jemima. The n double

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Speaker 1: a CP started strongly recommending that schools not invite Antjemima

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Speaker 1: to speak at them. Increased public scrutiny led Quaker Oats

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Speaker 1: to cancel a television campaign in nineteen sixty seven, around

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Speaker 1: the time we got the Civil Rights Act, and ditch

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Speaker 1: her name from their Disneyland restaurant. The brand updated Aunt

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Speaker 1: Jemima's image in nineteen eighty nine, in an effort to

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Speaker 1: avoid criticisms of a mammy stereotype, gone was the headscarfor

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Speaker 1: traded out instead for a lace collar and pearl earrings,

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Speaker 1: and her skin was lightened. She also gradually got thinner.

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Speaker 1: Many historians argue that the mammy stereotype is the stereotype

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Speaker 1: of something that never existed, and said it was a

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Speaker 1: fiction cooked up by white Southerners to placate themselves around

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Speaker 1: relationships between white men enslaved black women. The mammy was

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Speaker 1: sexually undesirable and not a threat to white women or

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Speaker 1: social norms, happy to serve the white man, and played

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Speaker 1: into the narrative that black women were happy to be enslaved.

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Speaker 1: According to Kimberly Wallace Sanders in her book Mammy, A

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Speaker 1: Century of Race, Gender, and Southern Memory, quote Antimima's success

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Speaker 1: was predicted upon a fascinating interweeding of commerce, memory, and

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Speaker 1: racial nostalgia that served as a vehicle of post Civil

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Speaker 1: War national consolidation. An African American woman pretending to be

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Speaker 1: a slave was pivotal to be the trademarks commercial achievement

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00:24:25,119 --> 00:24:28,920
Speaker 1: in eighteen It's success revolved around the fantasy of returning

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Speaker 1: a black woman to a sanitized version of slavery. The

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00:24:31,960 --> 00:24:35,040
Speaker 1: anti Mamic character involved the regression of race relations, and

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Speaker 1: her character helped usher and a prominent resurgence of the

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Speaker 1: happy slave mythology of the Antebellum South. This popular recreation

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00:24:42,080 --> 00:24:45,320
Speaker 1: of an African American woman's lives stood in direct opposition

426
00:24:45,359 --> 00:24:48,000
Speaker 1: to the efforts of real African American women struggling to

427
00:24:48,040 --> 00:24:51,280
Speaker 1: publicly assert their citizenship. As a symbol of racial harmony,

428
00:24:51,320 --> 00:24:54,480
Speaker 1: An Jemima proved to be preferred version of African American

429
00:24:54,520 --> 00:25:00,240
Speaker 1: womanhood and exultation of slave aucuracy nostalgia. Beginning in Latice

430
00:25:00,320 --> 00:25:03,720
Speaker 1: Night appeared and as for spokespersons for Quaker Oaths very

431
00:25:03,760 --> 00:25:08,840
Speaker 1: briefly presented her as Aunt Jemima herself. As two of

432
00:25:08,960 --> 00:25:13,959
Speaker 1: Harrington's great grandsons were suing Aunt Jemima's parent company, Quaker Oats,

433
00:25:13,960 --> 00:25:17,760
Speaker 1: for two billion for unpaid royalties and damages, Harrington played

434
00:25:17,800 --> 00:25:23,160
Speaker 1: Antemima previously. According to them, their mother and Green Nancy Green,

435
00:25:23,480 --> 00:25:27,360
Speaker 1: were instrumental in developing the self rising pancake mix. Even

436
00:25:27,400 --> 00:25:31,560
Speaker 1: before she was Auntjemima, Harrington had a reputation for her

437
00:25:31,720 --> 00:25:35,560
Speaker 1: delicious pancakes. One of Harrington's great grandsons wrote in the suit,

438
00:25:35,880 --> 00:25:38,200
Speaker 1: Aunt Jemima has become known as one of the most

439
00:25:38,240 --> 00:25:41,880
Speaker 1: exploited and abused women in American history. It's really kind

440
00:25:41,920 --> 00:25:43,879
Speaker 1: of gross. I was wondering how much they paid these women.

441
00:25:44,880 --> 00:25:51,040
Speaker 1: Ah yeah, I'm sure it was not at all reasonable. Yeah. Yeah,

442
00:25:51,400 --> 00:25:55,280
Speaker 1: so that's a bit of that's a pretty dark history

443
00:25:55,800 --> 00:25:59,560
Speaker 1: for that. Um when we do have a little bit

444
00:25:59,600 --> 00:26:02,120
Speaker 1: more for you, but first we have one more quick

445
00:26:02,119 --> 00:26:18,800
Speaker 1: break for word from our sponsor, and we're back, Thank you, sponsor,

446
00:26:19,040 --> 00:26:23,400
Speaker 1: And we're back with Mrs Butterworth. More's up, more syrup.

447
00:26:23,520 --> 00:26:26,480
Speaker 1: I'm telling you. So, I didn't even consider her when

448
00:26:26,480 --> 00:26:30,040
Speaker 1: I was originally planning who who do involve in this episode,

449
00:26:30,480 --> 00:26:34,240
Speaker 1: but that the study we mentioned earlier finding Betty Crocker

450
00:26:34,359 --> 00:26:37,520
Speaker 1: is the most recognized woman in the United States or whatever.

451
00:26:38,000 --> 00:26:41,800
Speaker 1: Mrs Butterworth was behind her, which is interesting. I do like,

452
00:26:41,880 --> 00:26:43,800
Speaker 1: as we're talking, I can see the picture of the

453
00:26:43,840 --> 00:26:47,359
Speaker 1: children talking to the bottle. Yeah, that's what I'm saying

454
00:26:47,480 --> 00:26:50,040
Speaker 1: right now, But I don't remember that commercial pretty distinctly.

455
00:26:50,320 --> 00:26:55,159
Speaker 1: They have a whole wealth of commercials available throughout the

456
00:26:55,160 --> 00:26:58,480
Speaker 1: decades if you would like to see them, So yes,

457
00:26:58,800 --> 00:27:01,560
Speaker 1: let's talk about her. She is now synonymous with a

458
00:27:01,600 --> 00:27:04,280
Speaker 1: brand of box pancake mixes and syrups, although her most

459
00:27:04,440 --> 00:27:09,720
Speaker 1: iconic iteration is as the shape of the pancake syrup

460
00:27:09,920 --> 00:27:13,840
Speaker 1: bottles that shape a bottle in the shape of Mrs

461
00:27:13,840 --> 00:27:17,240
Speaker 1: butter with a woman who was patented in nineteen sixty six.

462
00:27:17,760 --> 00:27:20,480
Speaker 1: Mrs Butterworth is unique in this sense. She was one

463
00:27:20,480 --> 00:27:23,760
Speaker 1: of a few, if not the only, products shaped after

464
00:27:24,160 --> 00:27:29,320
Speaker 1: their namesake. I couldn't really think of anybody else, all right.

465
00:27:29,760 --> 00:27:33,520
Speaker 1: She's sort of a grandmotherly in her shape, a button

466
00:27:33,560 --> 00:27:36,720
Speaker 1: down dress with a collar, a wide skirt. Her hair

467
00:27:36,800 --> 00:27:39,560
Speaker 1: is up in a bun. I suppose the sweetness of

468
00:27:39,600 --> 00:27:42,919
Speaker 1: syrup is sort of symbolic of the sweetness we assume

469
00:27:43,000 --> 00:27:46,920
Speaker 1: women have. She does cross her hands in her lap

470
00:27:47,040 --> 00:27:51,560
Speaker 1: almost yeah and yeah. Since Ginger norms at the time

471
00:27:51,600 --> 00:27:54,280
Speaker 1: place women in charge of all things domestic, including the kitchen,

472
00:27:54,800 --> 00:27:58,160
Speaker 1: she in theory she was a real person would know

473
00:27:58,280 --> 00:28:02,120
Speaker 1: what she was talking about. These are the speculations when

474
00:28:02,119 --> 00:28:03,800
Speaker 1: I was really trying to get to the bottom of

475
00:28:03,840 --> 00:28:10,040
Speaker 1: why why why why just why? Mrs Butterworth's history is

476
00:28:10,119 --> 00:28:13,880
Speaker 1: a bit murky. First off, when you search for Mrs Butterworth.

477
00:28:13,920 --> 00:28:17,200
Speaker 1: One of the first suggested search terms is is Mrs

478
00:28:17,200 --> 00:28:21,760
Speaker 1: Butterworth Black. Rumor has it she was originally modeled after

479
00:28:21,840 --> 00:28:25,159
Speaker 1: actress Thelma Butterfly McQueen, who posed for the iconic bottle

480
00:28:25,440 --> 00:28:28,560
Speaker 1: soon after she wrapped up filming as the mammy character

481
00:28:28,640 --> 00:28:31,600
Speaker 1: Prissy and got into the wind. However, that doesn't really

482
00:28:31,600 --> 00:28:34,600
Speaker 1: square with her first on air appearance, where actress Cliff

483
00:28:34,640 --> 00:28:37,480
Speaker 1: are Cut as Charlie We represented her as an older

484
00:28:37,720 --> 00:28:41,800
Speaker 1: white woman. Actress Mary Kay Bergman went on to later

485
00:28:41,800 --> 00:28:44,880
Speaker 1: provide the voice of Mrs Butterworth, similarly in the style

486
00:28:45,160 --> 00:28:47,880
Speaker 1: of an older white woman. A lot of questions around

487
00:28:47,960 --> 00:28:51,080
Speaker 1: racism and Mrs Butterworth seems system from her proximity to

488
00:28:51,280 --> 00:28:55,760
Speaker 1: and perhaps mimicry of Anjemima. In two thousand nine, Pinnacle

489
00:28:55,800 --> 00:28:59,120
Speaker 1: Foods revealed Mrs Butterworth's first name is Joy. Prior to

490
00:28:59,160 --> 00:29:01,640
Speaker 1: the reveal, the company launched a contest encouraging people to

491
00:29:01,680 --> 00:29:04,880
Speaker 1: guess the name. Two people won five dollars are correctly

492
00:29:04,880 --> 00:29:07,720
Speaker 1: guessing and a case of the syrup. Of course, this

493
00:29:07,800 --> 00:29:10,200
Speaker 1: is interesting because, according to a brand manager, no one

494
00:29:10,240 --> 00:29:12,120
Speaker 1: bothered to ask what the first name was until an

495
00:29:12,320 --> 00:29:16,120
Speaker 1: employee's son asked, this could be because she's fictional, or

496
00:29:16,160 --> 00:29:18,400
Speaker 1: it could be because, at least partly because the most

497
00:29:18,400 --> 00:29:22,680
Speaker 1: important part of her identity is that she's married. Obviously, right,

498
00:29:22,800 --> 00:29:25,200
Speaker 1: what else do you need to know? She's worth is marriage?

499
00:29:25,240 --> 00:29:29,880
Speaker 1: Does her worth is butter marriage? An Onion headline from

500
00:29:29,920 --> 00:29:34,280
Speaker 1: TWI seventeen read Mike Pence asked waiter to remove Mrs

501
00:29:34,280 --> 00:29:37,560
Speaker 1: Butterworth from table until a wife arrives, s poking fun

502
00:29:37,640 --> 00:29:41,040
Speaker 1: at his reluctance flash refusal to be alone with a

503
00:29:41,080 --> 00:29:45,120
Speaker 1: woman other than his wife. Here is the article that's

504
00:29:45,120 --> 00:29:48,240
Speaker 1: really brief, expressing concerns about the propriety of being left

505
00:29:48,240 --> 00:29:50,840
Speaker 1: alone with a certain container of the opposite sex. Vice

506
00:29:50,840 --> 00:29:53,560
Speaker 1: President Mike Pence reportedly asked the waiter Thursday to remove

507
00:29:53,640 --> 00:29:55,920
Speaker 1: Mrs Butterworth from the table until his wife rapped to

508
00:29:56,000 --> 00:29:58,560
Speaker 1: join him at a local diner. Excuse me, sir, would

509
00:29:58,600 --> 00:30:00,239
Speaker 1: you please take this out of my line of sight

510
00:30:00,320 --> 00:30:02,800
Speaker 1: and full my wife gets here, said Pence, who reportedly

511
00:30:02,800 --> 00:30:05,200
Speaker 1: attempted to put the table sugar dispenser and salt and

512
00:30:05,200 --> 00:30:08,440
Speaker 1: pepper shakers between him and the feminine syrup bottle, before

513
00:30:08,440 --> 00:30:11,280
Speaker 1: deciding that even having Mrs Butterworth within arms reach could

514
00:30:11,360 --> 00:30:14,120
Speaker 1: lead him to have impure thoughts. It just would not

515
00:30:14,200 --> 00:30:15,720
Speaker 1: be right for me to sit here alone with a

516
00:30:15,760 --> 00:30:19,440
Speaker 1: woman's shape container, particularly one as shapely as this. In fact,

517
00:30:19,480 --> 00:30:20,960
Speaker 1: I would advise you to do the same for the

518
00:30:20,960 --> 00:30:23,520
Speaker 1: man sitting over there I see is seating very close

519
00:30:23,560 --> 00:30:25,800
Speaker 1: to Mrs Butterworth, even though he appears are we wearing

520
00:30:25,880 --> 00:30:28,440
Speaker 1: a wedding ring? At press time, Pence had to ask

521
00:30:28,480 --> 00:30:30,760
Speaker 1: the wayer to pour syrup on his pancakes for him,

522
00:30:31,080 --> 00:30:33,800
Speaker 1: as it would be unseemingly to handle the curves of

523
00:30:33,840 --> 00:30:37,880
Speaker 1: the plastic woman in such a public place. And she

524
00:30:37,960 --> 00:30:41,160
Speaker 1: like a bell shape she is. But one of the

525
00:30:41,280 --> 00:30:44,760
Speaker 1: second most return search items for me was what happened

526
00:30:44,800 --> 00:30:48,760
Speaker 1: to Mrs Butterworth's boobs? And there's a whole Breddit threat

527
00:30:48,800 --> 00:30:51,240
Speaker 1: about didn't she used to have big boobs? What happened

528
00:30:51,240 --> 00:30:54,880
Speaker 1: to the boobs? I don't remember boobs. Most it wasn't

529
00:30:54,920 --> 00:30:57,840
Speaker 1: looking for them. Maybe I don't know. Most people seem

530
00:30:57,920 --> 00:31:03,440
Speaker 1: to say they were at the shape well. Apparently a

531
00:31:03,480 --> 00:31:06,600
Speaker 1: commercial that came out in early two thousand nineteen depicted

532
00:31:06,640 --> 00:31:11,200
Speaker 1: Colonel Sanders of KFC and Mrs Butterworth. The life size bottle.

533
00:31:11,640 --> 00:31:16,400
Speaker 1: What flirting? Yeah, yeah, so Mrs Butterworth makes the first move,

534
00:31:16,480 --> 00:31:20,120
Speaker 1: so I guess that's progress. She's the one that's coming

535
00:31:20,160 --> 00:31:22,719
Speaker 1: on to him, and they go in for a kiss

536
00:31:22,760 --> 00:31:25,680
Speaker 1: and the commercial ends a cliffhanger none of us ever

537
00:31:25,720 --> 00:31:30,080
Speaker 1: expected to have to contemplate. Ever, No, it cuts instead

538
00:31:30,120 --> 00:31:33,360
Speaker 1: to a covered waffles and add for their fried chicken

539
00:31:33,360 --> 00:31:36,360
Speaker 1: and waffles and another example of the sexualization of food.

540
00:31:36,480 --> 00:31:41,680
Speaker 1: Maybe yeah no, um. This was a sequel to the

541
00:31:41,680 --> 00:31:44,640
Speaker 1: previous ad for the same product that depicted the two

542
00:31:44,680 --> 00:31:49,040
Speaker 1: mascots recreating the scene from the end of Dirty Dancing. Yes,

543
00:31:49,400 --> 00:31:52,840
Speaker 1: and I happened to see that. I wasn't looking for

544
00:31:52,840 --> 00:31:55,200
Speaker 1: this ad. It happened to come up for me when

545
00:31:55,240 --> 00:31:58,080
Speaker 1: I was watching a YouTube video today and it's ghost

546
00:31:58,320 --> 00:32:00,760
Speaker 1: It's the scene from Ghosts Or they are doing the

547
00:32:01,240 --> 00:32:03,840
Speaker 1: clay thing, and I think the wait is a Dirty

548
00:32:03,880 --> 00:32:05,600
Speaker 1: Dancing There is the clay thing. I think there's more

549
00:32:05,680 --> 00:32:09,920
Speaker 1: than one. So they just really like Patrick Swayzy, that's

550
00:32:09,960 --> 00:32:13,360
Speaker 1: what you're trying to tell me? Could be true? Well,

551
00:32:13,440 --> 00:32:15,840
Speaker 1: I learned that they have a Nashville Hot version of

552
00:32:15,880 --> 00:32:18,880
Speaker 1: this now for limited time, so of course I'm not

553
00:32:18,880 --> 00:32:22,680
Speaker 1: gonna lie that sounds delicious. Okay. First and foremost, however,

554
00:32:22,760 --> 00:32:25,480
Speaker 1: do I want it to be sexualized? No? I don't

555
00:32:25,480 --> 00:32:27,960
Speaker 1: want to think about Colonel Sanders being sexual not that

556
00:32:28,000 --> 00:32:30,360
Speaker 1: do I want to think Mrs Butterworth, you do you

557
00:32:30,800 --> 00:32:35,320
Speaker 1: I want to be I'm telling her to do her thing,

558
00:32:36,560 --> 00:32:39,880
Speaker 1: do your thing. I'm just gonna eat the chicken with syrup.

559
00:32:40,120 --> 00:32:43,480
Speaker 1: Oh my gosh, it is really creepy. It reminds me

560
00:32:43,560 --> 00:32:48,440
Speaker 1: of the Burger King mascot because it's oh they are Yeah,

561
00:32:48,480 --> 00:32:52,000
Speaker 1: that's not okay, it's you already know how about life

562
00:32:52,000 --> 00:32:57,400
Speaker 1: size things coming to life, in animate objects coming to live.

563
00:32:57,680 --> 00:33:01,040
Speaker 1: So this is not cool. This is butter coming off. Also,

564
00:33:01,080 --> 00:33:04,480
Speaker 1: I can't even say the words starrup, right, So this

565
00:33:04,560 --> 00:33:06,920
Speaker 1: is a nightmare in itself. There's a lot of layers

566
00:33:06,960 --> 00:33:10,880
Speaker 1: of terror happening. Well, it was a successful ad, I

567
00:33:10,920 --> 00:33:13,480
Speaker 1: would say, because we're talking about it, we remember it.

568
00:33:13,480 --> 00:33:16,280
Speaker 1: But also I've been trying to forget it. You'll never

569
00:33:16,320 --> 00:33:20,600
Speaker 1: forget it. You'll never forget it. There actually wasn't that

570
00:33:20,720 --> 00:33:25,480
Speaker 1: much out there on on Mrs Butterworth. So if any

571
00:33:25,640 --> 00:33:28,840
Speaker 1: listeners happen to have the low down on any of

572
00:33:28,880 --> 00:33:32,320
Speaker 1: the okay, you don't send me pictures. Don't send me

573
00:33:32,360 --> 00:33:35,200
Speaker 1: pictures of whatever you said earlier. I'll take pictures of

574
00:33:35,320 --> 00:33:39,920
Speaker 1: Mrs Butterworth, Okay, I don't want anything about Dirty Santa,

575
00:33:39,920 --> 00:33:42,480
Speaker 1: and everything else is open, I will take it. We

576
00:33:42,520 --> 00:33:48,440
Speaker 1: do have a pretty strong spam filter. Uh. And obviously

577
00:33:48,440 --> 00:33:50,640
Speaker 1: there are a lot of other other things we could

578
00:33:50,640 --> 00:33:54,360
Speaker 1: have talked about when it comes to to food mascots,

579
00:33:54,400 --> 00:33:58,040
Speaker 1: female food mascots like um, The Land of Lakes, Wendy,

580
00:33:58,360 --> 00:34:02,480
Speaker 1: Little Debbie Morton, Salt Girl, Jikida, Banana Sun Maiden from

581
00:34:02,480 --> 00:34:05,920
Speaker 1: the Raisins, the Green Eminem and now the Brown Eminem. Yeah,

582
00:34:05,960 --> 00:34:07,640
Speaker 1: well did you know that I tell you? Ever tell

583
00:34:07,680 --> 00:34:09,920
Speaker 1: you the story? Side note about the dude that I

584
00:34:09,960 --> 00:34:12,080
Speaker 1: went on a couple of days with talking about knowing

585
00:34:12,480 --> 00:34:16,239
Speaker 1: Little Debbie the woman and how awful she was. She's real,

586
00:34:16,400 --> 00:34:20,759
Speaker 1: She's apparently real. Yeah, he couldn't lie, But I'm just

587
00:34:20,800 --> 00:34:22,480
Speaker 1: saying he told me the story. I was like, cool, cool,

588
00:34:22,680 --> 00:34:25,040
Speaker 1: A little listener of ours actually have no idea how

589
00:34:25,040 --> 00:34:30,520
Speaker 1: old little Debbie is. Well, if any anybody has information

590
00:34:30,560 --> 00:34:34,759
Speaker 1: on that, will you welcome that as well? And if

591
00:34:34,760 --> 00:34:37,400
Speaker 1: food things are of interests of you, as always, you

592
00:34:37,440 --> 00:34:40,600
Speaker 1: can hear her more of me nording out about food

593
00:34:40,960 --> 00:34:45,160
Speaker 1: over on the Safer Podcast. But if you would like

594
00:34:45,200 --> 00:34:49,160
Speaker 1: to contact this podcast, yes you can. You can email

595
00:34:49,239 --> 00:34:51,879
Speaker 1: us at Stuff Media, mom Stuff at iHeart media dot com.

596
00:34:52,200 --> 00:34:54,280
Speaker 1: You can find us on Twitter at mom Stuff podcast

597
00:34:54,560 --> 00:34:57,520
Speaker 1: or on Instagram at Stuff I've Never Told You. Thanks

598
00:34:57,560 --> 00:35:01,279
Speaker 1: as always to our superproducer Andrew Howard, have a soaky day.

599
00:35:02,000 --> 00:35:05,120
Speaker 1: Thanks to you for listening Stuff I've Never Told You,

600
00:35:05,200 --> 00:35:07,560
Speaker 1: the production of I Heeart Radios how Stuff Works. For

601
00:35:07,600 --> 00:35:10,759
Speaker 1: more podcasts from iHeart Radio, visit the iHeart Radio app,

602
00:35:10,840 --> 00:35:13,640
Speaker 1: Apple podcast, or wherever you listen to your favorite shows,