WEBVTT - Zoom, The Accidental Pandemic Social Network

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<v Speaker 1>slash the number five stocks. Hi. I'm Carol Masser and

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<v Speaker 1>I'm Jason Kelly. The cover story for this week's issue

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<v Speaker 1>of Bloomberg Business Week is about Zoom, a company that

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<v Speaker 1>brought simplicity to video conferencing and then it became the

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<v Speaker 1>Pandemics social network. Well, Carol, it's so fascinating because before

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<v Speaker 1>the coronavirus, this was a company that had just gone

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<v Speaker 1>public with a business model catering really to businesses. Now

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<v Speaker 1>it's become critical infrastructure for millions of the rest of

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<v Speaker 1>us as we connect with our friends, family, colleagues, classmates,

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<v Speaker 1>and customers during this unprecedented moment. That's so true, Jason,

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<v Speaker 1>And if you haven't tried Zoom, I gotta say you

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<v Speaker 1>may just be one of the few out there, because

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<v Speaker 1>just about everybody is talking about it and they have

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<v Speaker 1>used it A part of the charm Jason is really

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<v Speaker 1>how easy it is to use it, and it has

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<v Speaker 1>some fun features, like the ability to change your backdrop

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<v Speaker 1>to say, a tropical beach. I gotta say I played

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<v Speaker 1>with that. I know that that checks out? Do we

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<v Speaker 1>mention how many people are now using Zoom. Instead of

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<v Speaker 1>the ten million daily users that Zoom was seeing in December,

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<v Speaker 1>now wait for it, two hundred million users are using

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<v Speaker 1>the service every day. The CEO, eric Uan, told the

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<v Speaker 1>magazine that even he's in too many Zooms, he has

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<v Speaker 1>indeed well. The company's share price has obviously surged this year,

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<v Speaker 1>but because it's popularity has spread at the speed of

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<v Speaker 1>the pandemic, Zoom has also had an equally fast zoom lash. Yep,

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<v Speaker 1>you heard it right, zoom lash over things like privacy

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<v Speaker 1>mishandling of user data and also a few other concerns.

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<v Speaker 1>It's a must read story. Here's Drake Bennett and Nico

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<v Speaker 1>Grant story. It's called the Accidental Social Network. Eric Uan

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<v Speaker 1>built Zoom into a tech unicorn in the unflashy business

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<v Speaker 1>of enterprise communication, then suddenly the world needed it to

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<v Speaker 1>be something else. By Drake Bennett and Nico Grant like

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<v Speaker 1>the rest of us. Eric Uan is taking things day

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<v Speaker 1>by day right now, the founder and chief executive officer

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<v Speaker 1>of teleconferencing software company Zoom, gets up each morning after

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<v Speaker 1>three or four hours sleep and nervously checks the previous

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<v Speaker 1>day's capacity numbers to make sure the servers aren't overwhelmed

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<v Speaker 1>by traffic. Then he begins the long slog of video

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<v Speaker 1>conference calls from his Bay Area home. It's too many

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<v Speaker 1>Zoom meetings, he says via Zoom. I hate that. Along

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<v Speaker 1>with the crush of new users and the challenge of

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<v Speaker 1>running a business during a pandemic, there's the deluge of

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<v Speaker 1>negative news stories, the letter from the New York State

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<v Speaker 1>Attorney General and the complaint from Connecticut Senator Richard Blumenthal,

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<v Speaker 1>all accusing Zoom of mishandling or abusing user data while

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<v Speaker 1>allowing hackers to run him up. It's not helping that

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<v Speaker 1>with school and college canceled, you three kids are at

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<v Speaker 1>home clogging up the WiFi. The other night he got

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<v Speaker 1>an email from a mother about a troll who used

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<v Speaker 1>Zoom to invade her kids virtual classroom and show inappropriate content. Afterward,

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<v Speaker 1>he couldn't fall asleep. The only thing keeping you on,

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<v Speaker 1>saying is his mom, who's been living with the family.

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<v Speaker 1>Each day for lunch, she brings him a noodle or

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<v Speaker 1>rice dish she's made upbraiding him when he forgets to

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<v Speaker 1>eat it, And if Juan has time after dinner, mother

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<v Speaker 1>and son take a walk in his backyard. I tell

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<v Speaker 1>myself every morning when I wake up two things, Yuan says,

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<v Speaker 1>don't let the world down. Don't let our users down.

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<v Speaker 1>A month ago, his company was merely a fast growing

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<v Speaker 1>success story in the somewhat boring universe of enterprise communications. Today,

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<v Speaker 1>suddenly Zoom is critical infrastructure. As billions of people around

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<v Speaker 1>the world socially distanced. To blunt the toll of the coronavirus,

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<v Speaker 1>those lucky enough to still have jobs are trying to

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<v Speaker 1>work them from home. To do so, they're turning to

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<v Speaker 1>remote collaboration tools. Messaging platforms such as Slack and video

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<v Speaker 1>conferencing software like Cisco WebEx, Microsoft Teams, and especially Zoom

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<v Speaker 1>have seen explosions in traffic. Every day is a record,

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<v Speaker 1>Yuan says. Zoom's daily users ten million in December now

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<v Speaker 1>number two hundred million. The company's share prices climbed seventy

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<v Speaker 1>in the same period, doubling from early February to late

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<v Speaker 1>March before dropping off even as markets and the global

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<v Speaker 1>economy have been pummeled. Zoom's new traffic isn't just from

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<v Speaker 1>workplace conference calls. It's simple interface users enter a meeting

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<v Speaker 1>with one click has made it perfect for millions of

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<v Speaker 1>people who want to maintain at least a diluted form

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<v Speaker 1>of human contact. Schools and colleges are teaching classes on Zoom.

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<v Speaker 1>Alcoholics anonymous groups are using it to hold meetings. People

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<v Speaker 1>are going to Zoom family reunions and happy hours and

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<v Speaker 1>trivia nights. They're dating, talking to therapists, and having birthdays

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<v Speaker 1>in photos his sister posted on Twitter. Hunter Lee, a

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<v Speaker 1>Walmart food sales associate in Greensburg, Pennsylvania, celebrated turning twenty

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<v Speaker 1>one with family and friends looking out from the corner

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<v Speaker 1>of the room, their webcam images tiled on the screen.

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<v Speaker 1>A few days earlier, British psychiatrist Rob Baskin zoomed into

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<v Speaker 1>the funeral of his mother, who had succumbed to the virus.

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<v Speaker 1>For many, Zoom has become not just a way to socialize,

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<v Speaker 1>but the social fabric itself. Yuan is as surprised as

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<v Speaker 1>anyone else at this turn of events. He didn't set

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<v Speaker 1>out to create a business that would be a household

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<v Speaker 1>name in these circumstances or any others. And while it's

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<v Speaker 1>a testament to the technology that it has mostly handled

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<v Speaker 1>a twentyfold surge in usage in other ways, the company,

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<v Speaker 1>like many others, was blindsided by the past few weeks.

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<v Speaker 1>I never thought that overnight the whole world would be

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<v Speaker 1>using Zoom, he says. Unfortunately, we did not prepare well

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<v Speaker 1>mentally and strategy wise. Historically, giant communications networks Facebook, Twitter, A,

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<v Speaker 1>T and T have all had their growing pains, but

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<v Speaker 1>none had to go through them in just weeks. In

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<v Speaker 1>times as vertiginous as these, even success can be brutal.

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<v Speaker 1>Yuan has always been frustrated by the inconvenient fact of distance.

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<v Speaker 1>The younger son of husband and wife mining engineers, he

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<v Speaker 1>grew up in China's Shandong Province, a peninsula extending into

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<v Speaker 1>the Yellow Sea. Studying math and computer science at Shandong University,

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<v Speaker 1>he had to take a ten hour train ride to

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<v Speaker 1>see his girlfriend, a problem he solved by marrying her.

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<v Speaker 1>At twenty two. Yuan, now fifty, idolized Bill Gates and

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<v Speaker 1>was determined to work in Silicon Valley. His visa application, though,

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<v Speaker 1>was denied on his first try and on the next

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<v Speaker 1>seven after a bureaucratic mix up. It took nearly two

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<v Speaker 1>years of persistence, but on the ninth attempt he got

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<v Speaker 1>into the US. Yuan found a job in California at WebEx,

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<v Speaker 1>then a start up. By the late ninety nineties, technology

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<v Speaker 1>had made real time video chat long a sci Fi staple,

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<v Speaker 1>a reality, and web X was among the first companies

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<v Speaker 1>to make a working product. Yuan was one of ten

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<v Speaker 1>engineers when he joined web X, and by the time

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<v Speaker 1>Cisco Systems acquired it a decade later, he was vice

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<v Speaker 1>president for engineering, managing eight hundred workers. Seeing the rise

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<v Speaker 1>of the iPhone and its imitators, he became convinced the

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<v Speaker 1>company needed a product that worked on mobile phones, not

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<v Speaker 1>just PCs. Cisco's leadership didn't agree, and Yuan left in

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<v Speaker 1>twenty eleven to found Zoom Video Communications, Inc. Taking a

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<v Speaker 1>contingent of engineers with him. Headquartered in San Jose, Zoom

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<v Speaker 1>built a research and development team in China, where engineers

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<v Speaker 1>would work for far less than their American counterparts. Yuan

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<v Speaker 1>personally contacted every company that considered Zoom, but went with

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<v Speaker 1>a competitor, something he still does. Zoom was appealing in

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<v Speaker 1>part because it was a neutral platform. It wasn't tethered

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<v Speaker 1>to Apple like face Time or Google or Microsoft like

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<v Speaker 1>hangouts in Skype. Anyone, even someone without an account, could

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<v Speaker 1>join a meeting from any device just by clicking a

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<v Speaker 1>link in a text or email. Hosts could record video

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<v Speaker 1>and audio and generate transcripts, and it was easy for

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<v Speaker 1>people to screen share. If you can keep your meetings

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<v Speaker 1>under forty minutes and one participants, and honestly, please do,

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<v Speaker 1>you can use Zoom for free. Clients who pay a

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<v Speaker 1>monthly fee of nineteen dollars per meeting host can gather

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<v Speaker 1>as many as a thousand people on a single video call.

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<v Speaker 1>In addition, the technology offers users a flattering soft focus

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<v Speaker 1>mode and the menu of digital backdrops the Northern Lights,

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<v Speaker 1>the Golden gate Bridge of Pristine Beach. These panoramas free

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<v Speaker 1>home users from worrying about whether they're half dressed, spouse

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<v Speaker 1>and children are in the webcam siteline. Customized Zoom backdrops

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<v Speaker 1>are canvases for self expression, and the art form has

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<v Speaker 1>already grown baroque. A video producer named Dan Crowd created

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<v Speaker 1>one recently that looks like a normal office, but as

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<v Speaker 1>a Trump Loy animation, in which the door opens and

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<v Speaker 1>crowd himself walks in obliviously interrupting his own meeting in

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<v Speaker 1>a world of philosopher CEOs promising to transform the human

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<v Speaker 1>condition through ride hailing or renting shared workspaces. Yuan is

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<v Speaker 1>passionate about video conferencing software and uninterested in declaiming on

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<v Speaker 1>other topics. After Zoom's valuation surpassed one billion dollars in seventeen,

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<v Speaker 1>he publicly scoffed at the unicorn label, saying it didn't

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<v Speaker 1>mean anything unless the business continued to grow. When Zoom

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<v Speaker 1>went public in April nineteen, shares jumped se on the

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<v Speaker 1>first day of trading, giving it a value of sixteen

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<v Speaker 1>billion dollars and you on a net worth of three billion.

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<v Speaker 1>He went on Bloomberg Television complaining that the price is

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<v Speaker 1>too high and implored employees to get back to work. Today,

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<v Speaker 1>the company's market capitalization is about thirty two billion dollars.

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<v Speaker 1>Zoom had an early glimpse of the coronavirus at work

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<v Speaker 1>the company. These Chinese offices and R and D facilities

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<v Speaker 1>closed in late January they've since reopened. We were thoughtful

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<v Speaker 1>and a little bit paranoid about what was to come,

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<v Speaker 1>which has turned out to be a good thing. Kelly Steckelberg,

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<v Speaker 1>the company's chief financial officer, says by Zoom from her home.

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<v Speaker 1>Zoom was quick to shutter its San Jose headquarters, sending

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<v Speaker 1>employees home two weeks before Santa Clara County issued its

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<v Speaker 1>shelter in place order, a decision that was admittedly easier

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<v Speaker 1>for a video conferencing technology company. After Japan and Italy

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<v Speaker 1>closed schools in late February and early March, Zoom removed

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<v Speaker 1>the time limits on its free products for educational institutions

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<v Speaker 1>in those countries. It continued to do so as school

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<v Speaker 1>shut down spread globally. Still, Yuan thought the disruption would

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<v Speaker 1>be brief. Then in mid March, his kids schools closed.

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<v Speaker 1>When Zoom's daily users passed one million, he began to

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<v Speaker 1>realize what the crisis would mean for his company. Since then,

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<v Speaker 1>it's been a dead sprint to cope with the ballooning demand.

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<v Speaker 1>When you're on a Zoom meeting, the app adjusts bandwidth

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<v Speaker 1>so that one participant's poor signal doesn't degrade another user's experience.

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<v Speaker 1>Zoom does this by linking each participant to the closest

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<v Speaker 1>of seventeen data centers it rents worldwide. If one center

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<v Speaker 1>is overloaded, it sends traffic to the next closest. To

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<v Speaker 1>keep up with its new audience, the company has added

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<v Speaker 1>two data centers, and it's been buying more of the

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<v Speaker 1>cloud storage capacity it uses for surge protection. Zoom relies

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<v Speaker 1>heavily on Amazon Web Services, as well as on Oracle

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<v Speaker 1>for cloud computing. So far, these efforts have paid off.

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<v Speaker 1>There have been complaints of poor call quality, and Zoom's

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<v Speaker 1>website was briefly down for maintenance, but the platform has bent,

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<v Speaker 1>not broken under the new demands. On other fronts, Zoom

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<v Speaker 1>has looked less deft. Its sudden prominence has brought at

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<v Speaker 1>the attention of security researchers and privacy advocates, and the

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<v Speaker 1>last week of March saw a steady stream of damaging revelations.

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<v Speaker 1>On March twenty fourth, Consumer Reports detailed how z Whom's

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<v Speaker 1>privacy policy let it share the content of video chats

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<v Speaker 1>with ad tracking companies. The piece highlighted how hosts don't

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<v Speaker 1>need participants permission to record videos or make and share

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<v Speaker 1>transcripts hosts can read texts that participants exchange on the

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<v Speaker 1>apps chat function to The publication also noted Zoom's Panopticon

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<v Speaker 1>like attendee attention tracking tool, which alerted a host if

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<v Speaker 1>people clicked over to a different window on their computers

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<v Speaker 1>for more than thirty seconds, suggesting they were otherwise occupied.

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<v Speaker 1>Two days later, tech site Motherboard revealed that Zoom's iPhone app,

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<v Speaker 1>which was built using Facebook software, was sending user data

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<v Speaker 1>to the social network giant without alerting users. On March thirty,

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<v Speaker 1>former National Security Agency hacker Patrick Wardle blogged about flaws

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<v Speaker 1>that would let attackers put malware on a computer or

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<v Speaker 1>hijacked the webcam and microphone. The next day, the website

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<v Speaker 1>The Intercept reported that while Zoom claimed to guard user

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<v Speaker 1>data using end to end encryption, the strongest available privacy

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<v Speaker 1>per section, that wasn't true, and on April third, University

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<v Speaker 1>of Toronto researchers published a paper revealing that the company

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<v Speaker 1>sometimes routed meetings through servers in China even when all

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<v Speaker 1>the participants were outside the country, raising the possibility that

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<v Speaker 1>Chinese authorities might try to listen in. Zoom was also

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<v Speaker 1>attracting the interest of trolls elementary school teachers getting their

0:13:22.000 --> 0:13:25.920
<v Speaker 1>classrooms up and running found their sessions disrupted by zoom bombers,

0:13:26.280 --> 0:13:31.520
<v Speaker 1>with malicious interlopers joining to shout racist epithets or screenshare pornography.

0:13:31.679 --> 0:13:34.480
<v Speaker 1>New York City's school system, the largest in the country,

0:13:34.720 --> 0:13:38.440
<v Speaker 1>has banned the service, shifting to Microsoft teams and Google hangouts.

0:13:38.440 --> 0:13:43.200
<v Speaker 1>Meet White supremacists started zoom bombing virtual Torah sessions and

0:13:43.240 --> 0:13:47.800
<v Speaker 1>webinars on anti Semitism with images of swastikas. The company

0:13:47.840 --> 0:13:50.520
<v Speaker 1>has since amended its privacy policy to make clear that

0:13:50.640 --> 0:13:53.960
<v Speaker 1>video and chats would not be shared, updated its iPhone

0:13:53.960 --> 0:13:56.760
<v Speaker 1>app to stop sending data to Facebook, and patched the

0:13:56.800 --> 0:14:01.120
<v Speaker 1>vulnerabilities that Wardle found. On April one, Chief product officer

0:14:01.160 --> 0:14:04.400
<v Speaker 1>oded Gal addressed the encryption issue in a repentant, if

0:14:04.520 --> 0:14:08.400
<v Speaker 1>euphemism plagued post on the company blog. While we never

0:14:08.480 --> 0:14:11.760
<v Speaker 1>intended to deceive any of our customers, he wrote, we

0:14:11.840 --> 0:14:15.040
<v Speaker 1>recognize that there is a discrepancy between the commonly accepted

0:14:15.080 --> 0:14:18.000
<v Speaker 1>definition of end to end in encryption and how we

0:14:18.000 --> 0:14:21.960
<v Speaker 1>were using it. Later that day, Yuan posted his own

0:14:22.000 --> 0:14:25.840
<v Speaker 1>apology and said that Zoom would probe for further security weaknesses.

0:14:26.240 --> 0:14:30.520
<v Speaker 1>Remove the attention tracker, offer training against Zoom bombing attacks,

0:14:30.920 --> 0:14:33.720
<v Speaker 1>changed the default screen sharing settings to make things harder

0:14:33.760 --> 0:14:38.400
<v Speaker 1>for trolls, and issue a transparency report detailing government data requests.

0:14:39.040 --> 0:14:41.720
<v Speaker 1>When the University of Toronto report was published on April third,

0:14:42.200 --> 0:14:45.280
<v Speaker 1>Uan responded the same day, blaming the China server issue

0:14:45.280 --> 0:14:48.600
<v Speaker 1>on zooms scramble for capacity and announcing that the company

0:14:48.600 --> 0:14:51.880
<v Speaker 1>had corrected it. On April four, Zoom users got an

0:14:51.880 --> 0:14:55.400
<v Speaker 1>email telling them that all meetings would now automatically have passwords.

0:14:56.160 --> 0:14:59.280
<v Speaker 1>Yuan argues that Zoom's issues stem not just from its

0:14:59.280 --> 0:15:01.880
<v Speaker 1>explosive grow oath, but also from the new types of

0:15:01.960 --> 0:15:05.040
<v Speaker 1>users flocking to it. We built this as a platform

0:15:05.120 --> 0:15:08.920
<v Speaker 1>for knowledge workers for businesses with I T departments, he says,

0:15:08.920 --> 0:15:12.200
<v Speaker 1>sitting against a digital backdrop of the San Francisco Hills

0:15:12.240 --> 0:15:15.360
<v Speaker 1>that he obscures as he leans into his webcam. For

0:15:15.440 --> 0:15:18.560
<v Speaker 1>Zoom users in non pandemic times, he goes on, there

0:15:18.560 --> 0:15:20.840
<v Speaker 1>would be a tech support person helping them set up

0:15:20.880 --> 0:15:23.520
<v Speaker 1>their screen sharing settings and reminding them to have a

0:15:23.520 --> 0:15:26.760
<v Speaker 1>password in a work setting, for better or worse. We're

0:15:26.760 --> 0:15:29.360
<v Speaker 1>more resigned to the idea that our boss will snoop

0:15:29.400 --> 0:15:32.760
<v Speaker 1>on us, so that we don't slack off. Unlike elementary

0:15:32.760 --> 0:15:37.160
<v Speaker 1>schools and happy our organizers, Zooms corporate clients have their

0:15:37.160 --> 0:15:40.640
<v Speaker 1>own data and privacy policies, and at the office even

0:15:40.680 --> 0:15:44.960
<v Speaker 1>neo Nazis try to watch their language. Yuan's explanations are

0:15:45.000 --> 0:15:48.960
<v Speaker 1>more convincing for some lapses than others. If anything, expectations

0:15:49.000 --> 0:15:51.600
<v Speaker 1>should be higher for a collaboration app given that it

0:15:51.680 --> 0:15:55.360
<v Speaker 1>engages with sensitive data. I'm granting access to a camera,

0:15:55.440 --> 0:15:58.880
<v Speaker 1>a microphone, to the screen, everything that happens on the computer,

0:15:59.120 --> 0:16:03.480
<v Speaker 1>says Ralph, a longtime chief information officer now at electronics

0:16:03.480 --> 0:16:07.160
<v Speaker 1>manufacturer Lamentum. Zoom, in other words, should be the last

0:16:07.200 --> 0:16:10.840
<v Speaker 1>company to be casual about security. It may be that

0:16:10.960 --> 0:16:14.400
<v Speaker 1>the main trait that let Zoom succeed is now haunting it.

0:16:14.400 --> 0:16:17.840
<v Speaker 1>Its focus on simplifying the arcane and buggy process of

0:16:17.920 --> 0:16:21.520
<v Speaker 1>video conferencing has created a product that's also simpler for

0:16:21.560 --> 0:16:25.040
<v Speaker 1>others to manipulate. Yuan concedes that there could be a

0:16:25.160 --> 0:16:28.600
<v Speaker 1>tension between security and simplicity. It may be time to

0:16:28.640 --> 0:16:32.280
<v Speaker 1>revisit that, he says, Although it's hard to imagine, at

0:16:32.320 --> 0:16:35.560
<v Speaker 1>some point the pandemic will end, Will Zoom go back

0:16:35.600 --> 0:16:39.200
<v Speaker 1>to being a corporate video conferencing company. I have no answer,

0:16:39.360 --> 0:16:42.840
<v Speaker 1>Yuan says. His board asked him that a few days earlier,

0:16:43.040 --> 0:16:46.240
<v Speaker 1>and he told them the same thing. Currently, while many

0:16:46.280 --> 0:16:49.200
<v Speaker 1>new users aren't paying for the service, some have sprung

0:16:49.240 --> 0:16:53.000
<v Speaker 1>for Zooms paid tiers, and some corporate clients upgraded when

0:16:53.000 --> 0:16:56.920
<v Speaker 1>they sent their workforces home. On April one, Alliance Bernstein

0:16:56.960 --> 0:17:00.280
<v Speaker 1>analyst Zane Crane said the pandemic could generate a few

0:17:00.360 --> 0:17:03.640
<v Speaker 1>hundred million in additional revenue. That's on top of the

0:17:03.680 --> 0:17:07.160
<v Speaker 1>more than five million dollars Zoom predicted for the coming

0:17:07.160 --> 0:17:10.400
<v Speaker 1>fiscal year in its last earnings call, a Zoom webinar

0:17:10.520 --> 0:17:13.720
<v Speaker 1>held on March fourth, just after it closed its headquarters.

0:17:14.680 --> 0:17:17.720
<v Speaker 1>Given the choice, Uan makes clear this isn't the path

0:17:17.760 --> 0:17:20.520
<v Speaker 1>he would have chosen for himself or for the company,

0:17:20.600 --> 0:17:22.880
<v Speaker 1>But he says he no longer pretends he's in control.

0:17:23.600 --> 0:17:26.880
<v Speaker 1>You can't go back. That would not be responsible for now.

0:17:26.920 --> 0:17:29.280
<v Speaker 1>We have to embrace this new paradigm and figure out

0:17:29.320 --> 0:17:32.600
<v Speaker 1>how to make it work. Zoom is now owned by

0:17:32.600 --> 0:17:36.280
<v Speaker 1>the whole world, he adds. Then he has to go.

0:17:36.840 --> 0:17:41.200
<v Speaker 1>It's lunchtime and his mother is patiently waiting, and that's

0:17:41.240 --> 0:17:44.840
<v Speaker 1>the accidental social network it's this week's cover story, written

0:17:44.840 --> 0:17:47.680
<v Speaker 1>by Drake Bennett and Nico Grant Jason. It's a must read.

0:17:47.760 --> 0:17:49.520
<v Speaker 1>Check out that story and all of the stories that

0:17:49.560 --> 0:17:52.240
<v Speaker 1>are in the magazine also at bloomberg dot com and

0:17:52.400 --> 0:17:54.239
<v Speaker 1>on the Bloomberg Terminal, and be sure to check out

0:17:54.280 --> 0:17:56.920
<v Speaker 1>our daily radio show that's two to six pm Wall

0:17:56.960 --> 0:17:58.600
<v Speaker 1>Street Time on Bloomberg Radio.