1
00:00:02,160 --> 00:00:04,840
Speaker 1: You're listening to Math and Magic, a production of I

2
00:00:05,040 --> 00:00:12,680
Speaker 1: Heart Radio. Hi, I'm Bob Pittman. Welcome to a special

3
00:00:12,840 --> 00:00:14,640
Speaker 1: edition of Math and Magic, and I want to thank

4
00:00:14,640 --> 00:00:16,959
Speaker 1: you for tuning in. The world has changed since the

5
00:00:17,040 --> 00:00:20,320
Speaker 1: last time we connected. We're dealing with an unprecedented event,

6
00:00:20,560 --> 00:00:23,360
Speaker 1: a pandemic that's shaken the world in ways we never

7
00:00:23,440 --> 00:00:25,960
Speaker 1: could have dreamed. Here at iHeart, I'm so proud of

8
00:00:25,960 --> 00:00:29,080
Speaker 1: our employees who really stepped up, working so hard to

9
00:00:29,120 --> 00:00:32,280
Speaker 1: provide steady news and companionship to a world that needs it.

10
00:00:32,520 --> 00:00:35,800
Speaker 1: But how do companies communicating these difficult times? How do

11
00:00:35,840 --> 00:00:38,559
Speaker 1: they reach out to their consumers and calm their fears,

12
00:00:39,120 --> 00:00:41,640
Speaker 1: and how do they do it in meaningful ways. To

13
00:00:41,680 --> 00:00:44,120
Speaker 1: get some answers, I decided to hop on the phone

14
00:00:44,120 --> 00:00:46,320
Speaker 1: and get some advice from some of my favorite guests

15
00:00:46,320 --> 00:00:50,559
Speaker 1: from past episodes, starting with Norm de Graf, chief Marketing

16
00:00:50,600 --> 00:00:57,639
Speaker 1: Officer of CDs. Help. Norm, CVS is in a much

17
00:00:57,680 --> 00:01:00,000
Speaker 1: different position than many companies, and you have a mission

18
00:01:00,080 --> 00:01:02,720
Speaker 1: and that is certainly more relevant today than ever before.

19
00:01:03,120 --> 00:01:06,759
Speaker 1: How have you changed your product and marketing to respond

20
00:01:06,800 --> 00:01:10,360
Speaker 1: to consumers and even society's needs right now? The very

21
00:01:10,400 --> 00:01:11,800
Speaker 1: first thing you have to do as a brand is

22
00:01:11,840 --> 00:01:14,520
Speaker 1: making sure that you're taking care of your people. They're

23
00:01:14,640 --> 00:01:17,600
Speaker 1: essential and they're nervous. We've been doing a lot of

24
00:01:17,600 --> 00:01:20,440
Speaker 1: work to make sure that they feel comfortable as they

25
00:01:20,480 --> 00:01:24,120
Speaker 1: can in their stores, creating six foot distancing, being sure

26
00:01:24,120 --> 00:01:26,520
Speaker 1: they have cleaning supplies that they're being listened to that

27
00:01:26,600 --> 00:01:29,400
Speaker 1: are addressing their needs. Then how do we take care

28
00:01:29,440 --> 00:01:31,399
Speaker 1: of our customers. We've done a lot of stuff for

29
00:01:31,440 --> 00:01:33,800
Speaker 1: them as well, but when it gets to a marketing front,

30
00:01:33,920 --> 00:01:36,319
Speaker 1: we've pulled most of our marketing out of the market

31
00:01:36,360 --> 00:01:39,920
Speaker 1: because the context is completely changed. The key for us

32
00:01:40,040 --> 00:01:43,000
Speaker 1: is talked to consumers about things that are useful to

33
00:01:43,200 --> 00:01:47,880
Speaker 1: them in this period. So, for example, making sure that

34
00:01:48,080 --> 00:01:52,000
Speaker 1: consumers are aware that we have free pharmacy delivery. It's

35
00:01:52,040 --> 00:01:54,200
Speaker 1: a real advantage for a lot of consumers who are

36
00:01:54,240 --> 00:01:56,600
Speaker 1: nervous about going to stores, and it's also good for

37
00:01:56,640 --> 00:01:58,920
Speaker 1: our colleagues to keep people out of the stores. You

38
00:01:59,200 --> 00:02:01,880
Speaker 1: value still matters because a lot of people need it

39
00:02:01,960 --> 00:02:04,400
Speaker 1: right now. They need things to be cheaper, and I

40
00:02:04,440 --> 00:02:07,720
Speaker 1: think it can even be emotional connection in a time

41
00:02:07,800 --> 00:02:10,359
Speaker 1: of big anxiety. We haven't done a lot of pay

42
00:02:10,400 --> 00:02:12,520
Speaker 1: the marketing around that, but certainly what we do with

43
00:02:12,560 --> 00:02:15,640
Speaker 1: our employees and earn channels and connecting with them is

44
00:02:15,639 --> 00:02:18,160
Speaker 1: important as well. What advice would you give marketers at

45
00:02:18,240 --> 00:02:21,760
Speaker 1: other companies during this coronavirus pandemic. You're seeing people really

46
00:02:21,760 --> 00:02:24,240
Speaker 1: in need, and as you point out, you're an essential service.

47
00:02:24,320 --> 00:02:27,600
Speaker 1: What about companies that are not essential services. It's a

48
00:02:27,600 --> 00:02:31,120
Speaker 1: tough moment. I think it's important for you to maintain

49
00:02:31,160 --> 00:02:34,160
Speaker 1: your connection with consumers. So I don't think companies should

50
00:02:34,240 --> 00:02:38,760
Speaker 1: necessarily go completely dark, and yet I don't think they

51
00:02:38,800 --> 00:02:42,320
Speaker 1: should continue the way they were seeming tone deaf to

52
00:02:42,440 --> 00:02:45,400
Speaker 1: the moment. My advice is to find a way to

53
00:02:45,480 --> 00:02:49,040
Speaker 1: be helpful and relevant in the moment, not to pretend

54
00:02:49,040 --> 00:02:51,440
Speaker 1: the moment doesn't exist, and keep running the materials you

55
00:02:51,520 --> 00:02:54,639
Speaker 1: had before you've been hitting at it, But talk specifically

56
00:02:54,680 --> 00:02:57,480
Speaker 1: about what you think society needs right now from all

57
00:02:57,480 --> 00:03:01,400
Speaker 1: of us in business. They need comfort and leadership, and

58
00:03:01,440 --> 00:03:04,160
Speaker 1: they need us out there saying we're going to help

59
00:03:04,440 --> 00:03:07,399
Speaker 1: and do whatever we can to get through this, We're

60
00:03:07,440 --> 00:03:11,080
Speaker 1: committed to that, and that there will be a better

61
00:03:11,160 --> 00:03:14,519
Speaker 1: time coming. Sometimes I think with all the news, it's

62
00:03:14,560 --> 00:03:18,280
Speaker 1: easy to just work yourself into a tizzy, and it's

63
00:03:18,320 --> 00:03:21,200
Speaker 1: good to have leaders reminds you that we're gonna work

64
00:03:21,200 --> 00:03:23,079
Speaker 1: together in this. We're gonna be together in this, and

65
00:03:23,080 --> 00:03:25,160
Speaker 1: we're gonna get through it together, but we will get

66
00:03:25,160 --> 00:03:27,120
Speaker 1: through it. And I think that's kind of the job

67
00:03:27,160 --> 00:03:29,680
Speaker 1: of all leaders and brands. I'd say play a key

68
00:03:29,760 --> 00:03:32,160
Speaker 1: role in that. Norm, thanks for taking a little time

69
00:03:32,200 --> 00:03:35,320
Speaker 1: for us, and thanks for sharing these insights. Sure happy

70
00:03:35,360 --> 00:03:38,800
Speaker 1: to do a pub I love the way Norm thinks

71
00:03:38,840 --> 00:03:42,280
Speaker 1: about his employees first, and also how he markets with

72
00:03:42,320 --> 00:03:45,200
Speaker 1: such humanity. It's definitely a through line I've heard in

73
00:03:45,200 --> 00:03:48,480
Speaker 1: my interview with him on this very program back in December.

74
00:03:49,040 --> 00:03:51,880
Speaker 1: Another guest I was eager to hear from was Judy McGrath,

75
00:03:52,280 --> 00:03:56,040
Speaker 1: the former CEO of MTV Networks. Today she's a board

76
00:03:56,080 --> 00:03:59,600
Speaker 1: member at Amazon, so she's clocked their incredible response in

77
00:03:59,600 --> 00:04:02,720
Speaker 1: the past few weeks. I wanted to know what's the

78
00:04:02,760 --> 00:04:05,520
Speaker 1: heart of the challenge for creatives right now and how

79
00:04:05,520 --> 00:04:11,240
Speaker 1: do your harness quick and meaningful campaigns. Here she is, Judy,

80
00:04:11,320 --> 00:04:14,200
Speaker 1: You've been a student of consumer sentiment for a long time,

81
00:04:14,200 --> 00:04:16,880
Speaker 1: and having your finger on that pulse helped drive MTV

82
00:04:17,040 --> 00:04:20,400
Speaker 1: two unimagined heights. At your time at the Helm can

83
00:04:20,440 --> 00:04:22,839
Speaker 1: you use those powers right now to tell us what

84
00:04:22,920 --> 00:04:26,040
Speaker 1: you think. The sentiment in America is today about advertising

85
00:04:26,200 --> 00:04:29,520
Speaker 1: and about the tone of any messages that come from advertising.

86
00:04:29,760 --> 00:04:32,240
Speaker 1: I think if we learned anything about the national mood

87
00:04:32,320 --> 00:04:35,839
Speaker 1: before the virus and certainly now, is that customers want

88
00:04:35,839 --> 00:04:40,120
Speaker 1: to know that beloved brands contribute in meaningful ways to

89
00:04:40,440 --> 00:04:42,680
Speaker 1: lifting up the world around them. I think it's a

90
00:04:42,720 --> 00:04:45,400
Speaker 1: great time and a great opportunity to really be a

91
00:04:45,400 --> 00:04:49,440
Speaker 1: hero brand. I would say connection matters more at this moment,

92
00:04:49,680 --> 00:04:53,040
Speaker 1: maybe than ever before in our lifetime. I think that

93
00:04:53,200 --> 00:04:56,520
Speaker 1: listening to music and listening to podcasts, the sound of

94
00:04:56,520 --> 00:05:00,200
Speaker 1: a human voice is perhaps more immediate and essential than

95
00:05:00,279 --> 00:05:03,440
Speaker 1: leaning back and watching the series or a movie. I

96
00:05:03,480 --> 00:05:06,440
Speaker 1: read that the NBA had hired a top marketer from

97
00:05:06,480 --> 00:05:12,280
Speaker 1: Spotify to help keep their players connected to the fans. So,

98
00:05:12,320 --> 00:05:14,880
Speaker 1: of course this is a business decision by a major

99
00:05:14,960 --> 00:05:19,080
Speaker 1: sports league, but it also is a human decision. It's

100
00:05:19,279 --> 00:05:22,880
Speaker 1: a choice to stay connected, and I think it's less

101
00:05:22,880 --> 00:05:26,919
Speaker 1: about celebrity and more about unity. Everything through the eyes

102
00:05:26,960 --> 00:05:30,000
Speaker 1: of a consumer now more than ever before. If I

103
00:05:30,040 --> 00:05:32,520
Speaker 1: were a big business leader right now, I would say

104
00:05:32,720 --> 00:05:37,240
Speaker 1: tell stories, you know, tell the truth, build trust, use

105
00:05:37,279 --> 00:05:40,279
Speaker 1: your resources and your muscle and your network to provide

106
00:05:40,279 --> 00:05:45,320
Speaker 1: connection and support. And your customers really deserve the best

107
00:05:45,960 --> 00:05:49,159
Speaker 1: from you right now, and I would feel an enormous

108
00:05:49,200 --> 00:05:52,560
Speaker 1: responsibility to deliver it. You're a board member at Amazon

109
00:05:53,080 --> 00:05:55,800
Speaker 1: and suddenly Amazon is being called upon to fill a

110
00:05:55,880 --> 00:05:59,479
Speaker 1: void created by retail stores closing down temporarily, people not

111
00:05:59,520 --> 00:06:01,800
Speaker 1: being able to leave their homes. I mean, the world

112
00:06:01,839 --> 00:06:05,200
Speaker 1: has turned on a dime. How does a company deal

113
00:06:05,520 --> 00:06:08,440
Speaker 1: with a surge like this when they're needed more than ever?

114
00:06:08,839 --> 00:06:11,840
Speaker 1: And what is it in that company culture that helps

115
00:06:11,880 --> 00:06:16,680
Speaker 1: that happen. It's always about company culture, and Amazon has

116
00:06:16,800 --> 00:06:21,200
Speaker 1: these cultural tenants that glue all the Amazonians together. You

117
00:06:21,240 --> 00:06:23,760
Speaker 1: could stop anyone who works there and they could tell

118
00:06:23,800 --> 00:06:27,880
Speaker 1: you what they are. One of their leadership principles concerned speed.

119
00:06:28,560 --> 00:06:31,719
Speaker 1: They call it a bias for action and its speed

120
00:06:31,760 --> 00:06:36,760
Speaker 1: in decision making, speed in execution. It's essential now more

121
00:06:36,800 --> 00:06:41,320
Speaker 1: than ever. They prioritized essentials for delivery. They added over

122
00:06:41,360 --> 00:06:45,440
Speaker 1: a hundred thousand employees. They continue to think big, they

123
00:06:45,480 --> 00:06:49,000
Speaker 1: act fast, and they are I think, first and foremost

124
00:06:49,160 --> 00:06:52,840
Speaker 1: the consumer driven company of our time. And let me

125
00:06:52,960 --> 00:06:56,080
Speaker 1: hit you one final question, Judy, we talked a little

126
00:06:56,080 --> 00:06:59,360
Speaker 1: bit about it in the first question what responsibility this

127
00:06:59,600 --> 00:07:03,360
Speaker 1: business have right now to help society? And what can

128
00:07:03,520 --> 00:07:07,440
Speaker 1: businesses do to help us get through this period? You know,

129
00:07:07,480 --> 00:07:09,920
Speaker 1: if you haven't read Ben Smith in The New York

130
00:07:09,920 --> 00:07:13,000
Speaker 1: Times talking about his recent interview with Mark Zuckerberg, you

131
00:07:13,040 --> 00:07:16,480
Speaker 1: really must. He talks about the fact that social platforms

132
00:07:16,520 --> 00:07:20,960
Speaker 1: have lately been viewed as almost antisocial platforms, but in

133
00:07:21,040 --> 00:07:23,320
Speaker 1: this moment they seem to be making good on their

134
00:07:23,320 --> 00:07:28,600
Speaker 1: original promise to disseminate real information and send you to

135
00:07:28,680 --> 00:07:34,080
Speaker 1: the right legitimate places, and debunk the crazy solutions, and

136
00:07:34,200 --> 00:07:37,360
Speaker 1: most importantly, to create communities. It's sort of like the

137
00:07:37,400 --> 00:07:40,920
Speaker 1: Amazon approach. They always say what can I do immediately?

138
00:07:41,000 --> 00:07:44,800
Speaker 1: Like today? So I would say today, I think everybody

139
00:07:44,840 --> 00:07:48,640
Speaker 1: should look at supporting, you know, a school meals program

140
00:07:48,760 --> 00:07:53,720
Speaker 1: or donating services, money creativity. I think they need to

141
00:07:54,000 --> 00:07:57,880
Speaker 1: pay and reassure their employees, whether they're gig workers or

142
00:07:58,000 --> 00:08:01,600
Speaker 1: contractual workers or freelance workers. I think you have to communicate,

143
00:08:01,760 --> 00:08:06,280
Speaker 1: You have to visibly appreciate everyone in the industries, like

144
00:08:06,320 --> 00:08:09,360
Speaker 1: the medical and service industries, who keep working and risking

145
00:08:09,400 --> 00:08:11,920
Speaker 1: themselves to you know, to keep the rest of us safe.

146
00:08:12,240 --> 00:08:14,840
Speaker 1: I would turn to you know, the creatives of my organization,

147
00:08:14,840 --> 00:08:17,600
Speaker 1: and say, let's come up with some really quick, meaningful

148
00:08:17,640 --> 00:08:20,640
Speaker 1: ideas to help both the people in our world in

149
00:08:20,680 --> 00:08:23,400
Speaker 1: the greater world. Brands know how to do that better

150
00:08:23,440 --> 00:08:25,760
Speaker 1: than anybody, and they do it so well in a

151
00:08:25,840 --> 00:08:29,280
Speaker 1: booming economy. I mean, they can really step up and

152
00:08:29,320 --> 00:08:32,520
Speaker 1: do it now. Judy, thank you so much. Your help

153
00:08:32,679 --> 00:08:36,640
Speaker 1: is much appreciated. Thank you, Bob. Judy was one of

154
00:08:36,640 --> 00:08:39,280
Speaker 1: my first interviews of Mathem Magic, and I love hearing

155
00:08:39,320 --> 00:08:41,400
Speaker 1: from her. If you want more of her insight, go

156
00:08:41,480 --> 00:08:45,160
Speaker 1: back and listen to her June sixth interview. We'll be

157
00:08:45,200 --> 00:08:52,760
Speaker 1: back after a quick break. To get a little insight

158
00:08:52,880 --> 00:08:55,400
Speaker 1: about how we're thinking about marketing in our own company,

159
00:08:55,559 --> 00:08:57,880
Speaker 1: I called up my good friend and our CMO at

160
00:08:57,920 --> 00:09:00,960
Speaker 1: I Heeart, Gail Treberman. Here's some of what she said

161
00:09:01,000 --> 00:09:08,440
Speaker 1: about how we're harnessing our bullhorn to help brands and communities. Gil,

162
00:09:08,800 --> 00:09:11,520
Speaker 1: We've never seen anything like this in our lifetimes. How

163
00:09:11,640 --> 00:09:15,520
Speaker 1: is this pandemic changing media habits and how do advertisers

164
00:09:15,600 --> 00:09:19,640
Speaker 1: reach their consumers with the right message, with the appropriate tone.

165
00:09:19,920 --> 00:09:22,080
Speaker 1: I believe they were going to be probably two new

166
00:09:22,120 --> 00:09:25,080
Speaker 1: metrics for our times that we look back at this

167
00:09:25,360 --> 00:09:28,440
Speaker 1: moment in crisis and ask ourselves if we've done a

168
00:09:28,440 --> 00:09:31,800
Speaker 1: good job. I think brand equity. Did we dig in

169
00:09:32,120 --> 00:09:35,760
Speaker 1: and find a way to build real value, support our customers,

170
00:09:36,160 --> 00:09:39,160
Speaker 1: build trust? Did we build brand equity will be a

171
00:09:39,240 --> 00:09:42,240
Speaker 1: really important measure of of how we handled these moments.

172
00:09:42,600 --> 00:09:45,120
Speaker 1: And I think the new metric that is going to

173
00:09:45,160 --> 00:09:48,920
Speaker 1: be increasingly important is brand empathy. Did we get the

174
00:09:49,000 --> 00:09:51,280
Speaker 1: tone right? Did we find a way to help in

175
00:09:51,320 --> 00:09:54,480
Speaker 1: some small way, whether that was with tools and tips

176
00:09:54,480 --> 00:09:58,480
Speaker 1: and advice consumers needed, whether that was with new programs

177
00:09:58,520 --> 00:10:02,240
Speaker 1: and benefits to consumer, or whether that was with simple

178
00:10:02,280 --> 00:10:06,400
Speaker 1: distractions and the right tone for entertainment and even humor

179
00:10:06,480 --> 00:10:09,280
Speaker 1: in this moment when people need an escape and when

180
00:10:09,280 --> 00:10:12,240
Speaker 1: it comes to a trust. As a media company, we're

181
00:10:12,280 --> 00:10:16,240
Speaker 1: definitely seeing consumers right now are gravitating to the media

182
00:10:16,360 --> 00:10:18,960
Speaker 1: and the voices that they trust most. Where you're going

183
00:10:19,000 --> 00:10:22,040
Speaker 1: to turn for information, You're going to turn to media

184
00:10:22,080 --> 00:10:26,120
Speaker 1: properties and entities where you have a trusted relationship, you've

185
00:10:26,160 --> 00:10:29,520
Speaker 1: been engaged with them over time. And I think this

186
00:10:29,640 --> 00:10:31,320
Speaker 1: is a chance for all of us in the media

187
00:10:31,360 --> 00:10:34,839
Speaker 1: business um and the marketing and brand business to step

188
00:10:34,920 --> 00:10:38,280
Speaker 1: up and prove that we deserve our consumers trust and

189
00:10:38,640 --> 00:10:40,640
Speaker 1: we can serve them in new ways in this moment

190
00:10:40,679 --> 00:10:43,640
Speaker 1: in time. As you look at some of the marketers

191
00:10:43,679 --> 00:10:47,440
Speaker 1: who responded and have talked about their products or the company,

192
00:10:47,640 --> 00:10:49,719
Speaker 1: what are some of the best responses you've heard so far?

193
00:10:50,840 --> 00:10:53,360
Speaker 1: I think CVS was the first one out there with

194
00:10:53,520 --> 00:10:58,120
Speaker 1: free delivery for something obviously critical right now, prescriptions and

195
00:10:58,520 --> 00:11:01,840
Speaker 1: pharmacy supplies. So I applaud them for that effort, and

196
00:11:01,840 --> 00:11:05,120
Speaker 1: I think others have have followed suit. Many of our

197
00:11:05,200 --> 00:11:09,959
Speaker 1: teleco partners and financial partners are waiving fees and penalties,

198
00:11:10,240 --> 00:11:13,800
Speaker 1: and I think that's just really good business, smart decisions

199
00:11:14,120 --> 00:11:16,760
Speaker 1: to do the right thing for customers right now. They'll

200
00:11:16,800 --> 00:11:20,080
Speaker 1: go a long way to building trust and loyalty with

201
00:11:20,160 --> 00:11:23,720
Speaker 1: your consumers. Other brands like Chipotle have taken a little

202
00:11:23,760 --> 00:11:27,720
Speaker 1: different tact and added some fun concerts from home. The

203
00:11:27,760 --> 00:11:30,720
Speaker 1: World Health Organization and Global Citizen have done a great

204
00:11:30,720 --> 00:11:33,679
Speaker 1: program with the Alone Together concerts. You know. I think

205
00:11:33,760 --> 00:11:36,680
Speaker 1: those have had a great reaction with consumers. Everyone needs

206
00:11:36,720 --> 00:11:39,679
Speaker 1: a little distraction and a little entertainment right now too,

207
00:11:40,160 --> 00:11:42,280
Speaker 1: and brands can play a role there. There's a lot

208
00:11:42,280 --> 00:11:45,000
Speaker 1: of talk about an economic downturn as a result of

209
00:11:45,120 --> 00:11:48,520
Speaker 1: the pandemic. How can marketers help mitigate some of that damage.

210
00:11:48,960 --> 00:11:50,960
Speaker 1: I think we need to spend, but we need to

211
00:11:51,000 --> 00:11:54,880
Speaker 1: spend smart. As marketers, we've been playing the short game

212
00:11:55,000 --> 00:11:57,560
Speaker 1: for way too long. We've been looking at how many

213
00:11:57,640 --> 00:12:00,840
Speaker 1: tweets or clicks or posts or shares or even sales

214
00:12:01,080 --> 00:12:04,080
Speaker 1: we get today, and in many ways, I think as

215
00:12:04,120 --> 00:12:07,400
Speaker 1: marketers we've almost abandoned the art of long term brand

216
00:12:07,440 --> 00:12:12,120
Speaker 1: building and looking at long term customer value equations. Now

217
00:12:12,120 --> 00:12:15,280
Speaker 1: as a moment with less clutter, when I think brands

218
00:12:15,320 --> 00:12:19,200
Speaker 1: who act thoughtfully will have an opportunity to really build

219
00:12:19,240 --> 00:12:22,200
Speaker 1: that kind of long lasting brand equity and trust with

220
00:12:22,240 --> 00:12:25,960
Speaker 1: their consumers. And that trust is going to cost exponentially

221
00:12:26,040 --> 00:12:30,160
Speaker 1: less right now because there is more attention to be had,

222
00:12:30,240 --> 00:12:34,000
Speaker 1: and the cost of media is it's more attainable. There's

223
00:12:34,080 --> 00:12:37,280
Speaker 1: less clutter. So it's a really interesting moment to think

224
00:12:37,360 --> 00:12:41,319
Speaker 1: about communicating. But think about the long game. Not which

225
00:12:41,440 --> 00:12:44,760
Speaker 1: trend can you ride today, but how can you actually

226
00:12:44,800 --> 00:12:48,560
Speaker 1: start adding value and building brand equity and trust and

227
00:12:48,640 --> 00:12:51,800
Speaker 1: long lasting relationships with consumers. I think that's a new

228
00:12:51,880 --> 00:12:55,319
Speaker 1: question for this moment So let's go to what we

229
00:12:55,480 --> 00:12:58,679
Speaker 1: as marketers can do, we as media people can do

230
00:12:58,760 --> 00:13:02,079
Speaker 1: for society out our businesses aside. I think now is

231
00:13:02,080 --> 00:13:04,880
Speaker 1: the time for marketers to act and not sit on

232
00:13:04,880 --> 00:13:09,560
Speaker 1: the sidelines. Obviously act intelligently, but I do think the

233
00:13:09,600 --> 00:13:13,400
Speaker 1: brands that get out there and invest, get out there

234
00:13:13,400 --> 00:13:17,199
Speaker 1: and keep your agencies engaged, keep your teams engaged, whether

235
00:13:17,240 --> 00:13:21,000
Speaker 1: you're planning for long term or you're reacting in the

236
00:13:21,080 --> 00:13:23,480
Speaker 1: moment and finding ways to stay in front of your

237
00:13:23,480 --> 00:13:26,840
Speaker 1: consumers and add some value. Now is a great time

238
00:13:26,960 --> 00:13:31,040
Speaker 1: to act. Keep people busy, keep people working, keep people employed,

239
00:13:31,600 --> 00:13:34,120
Speaker 1: and really do the right thing for your customers and

240
00:13:34,160 --> 00:13:37,040
Speaker 1: try to add some value for them every day is

241
00:13:37,080 --> 00:13:40,720
Speaker 1: best we can in these unprecedented times. What I don't

242
00:13:40,720 --> 00:13:43,079
Speaker 1: think we need to do is jump on the bandwagon

243
00:13:43,280 --> 00:13:46,800
Speaker 1: and have our snack foods and our beverages and our

244
00:13:46,800 --> 00:13:49,840
Speaker 1: credit cards tell us to wash our hands. So I

245
00:13:49,880 --> 00:13:52,800
Speaker 1: think a lot of who wins and who has missteps

246
00:13:52,800 --> 00:13:56,920
Speaker 1: in this moment will be about being thoughtful, really knowing

247
00:13:56,960 --> 00:13:59,280
Speaker 1: your brand. If you know your brand, then you know

248
00:13:59,320 --> 00:14:02,719
Speaker 1: what conversations you should be having in this moment. They

249
00:14:02,720 --> 00:14:05,360
Speaker 1: may be very different than what you typically do. But

250
00:14:05,400 --> 00:14:07,600
Speaker 1: if you know your brand, you know your voice, you

251
00:14:07,640 --> 00:14:10,640
Speaker 1: know the kinds of conversations you're allowed to have, let's

252
00:14:10,640 --> 00:14:13,920
Speaker 1: go have them, and let's stay engaged, and let's keep

253
00:14:13,920 --> 00:14:17,560
Speaker 1: the economy flowing, and let's keep business flowing, and let's

254
00:14:17,559 --> 00:14:20,400
Speaker 1: build some real value for our businesses in this moment

255
00:14:20,400 --> 00:14:23,080
Speaker 1: where we might have some bandwidth and some attention we

256
00:14:23,120 --> 00:14:28,000
Speaker 1: don't normally have. Gail, thank you very much. You can

257
00:14:28,000 --> 00:14:31,280
Speaker 1: find Gail's own story, including how she helped pioneer branded

258
00:14:31,320 --> 00:14:34,960
Speaker 1: content at Microsoft, on the July eleventh episode of Math

259
00:14:35,000 --> 00:14:37,640
Speaker 1: and Magic from last year. I hope some of that

260
00:14:37,680 --> 00:14:40,720
Speaker 1: insight helped you. I know times are difficult, but there's

261
00:14:40,760 --> 00:14:44,120
Speaker 1: a real opportunity for marketers right now, not just to

262
00:14:44,160 --> 00:14:47,320
Speaker 1: create a deeper connection with your customers, but to show

263
00:14:47,360 --> 00:14:51,000
Speaker 1: them what an important service you provide to the community

264
00:14:51,160 --> 00:14:55,040
Speaker 1: in these difficult times. Just know your work matters. I'm

265
00:14:55,080 --> 00:15:08,440
Speaker 1: Bob Pittman. Thanks for listening. Yeah, that's it for today's episode.

266
00:15:08,720 --> 00:15:11,080
Speaker 1: Thanks so much for listening to Math and Magic, a

267
00:15:11,160 --> 00:15:13,960
Speaker 1: production of I Heart Radio. The show is hosted by

268
00:15:14,040 --> 00:15:17,160
Speaker 1: Bob Pittman. Special thanks to Sue Schillinger for booking and

269
00:15:17,160 --> 00:15:20,560
Speaker 1: wrangling are wonderful talent, which is no small feat Nikki

270
00:15:20,600 --> 00:15:24,080
Speaker 1: Etre for pulling research bill plaques, and Michael Asar for

271
00:15:24,080 --> 00:15:27,120
Speaker 1: their recording help, our editor Ryan Murdoch, and of course

272
00:15:27,240 --> 00:15:31,120
Speaker 1: Gayle Raoul, Eric Angel, Noel Mango and everyone who helped

273
00:15:31,160 --> 00:15:33,800
Speaker 1: bring this show to your ears. Until next time,