Speaker 1: Welcome to Made by Women by the Seneca Women Podcast
Speaker 1: Network and I Heart Radio. At a moment when businesses
Speaker 1: face some of the biggest challenges in recent history, we
Speaker 1: bring you inspiring stories, practical insights, and shared learnings to
Speaker 1: help you successfully navigate in today's environment. Every Thursday, Made
Speaker 1: by Women will showcase the experiences of legendary women, entrepreneurs,
Speaker 1: fierce up and comers, and everyday women who found success
Speaker 1: their own way. Consider this your Real World MBA designed
Speaker 1: for the new Now. I'm Kim Azzarelli and thanks so
Speaker 1: much for joining us today. We're all living online these days,
Speaker 1: and given the realities of the pandemic, online shopping has
Speaker 1: never been more vital. But many aspects of online shopping
Speaker 1: have changed little since the dawn of the digital age.
Speaker 1: That's why Nahasa set out to build a better online
Speaker 1: shopping experience. So she left her job at Vogue, where
Speaker 1: she was in charge of tech products like the magazine's
Speaker 1: VR app, to create an e commerce platform called Obsess.
Speaker 1: The goal of Obsess to make online shopping fun, easy,
Speaker 1: and truly interactive. Niha drew on both her computer science
Speaker 1: backgrounds and her love of fashion in creating Obsess and
Speaker 1: She's charged her team with nothing less than reinventing e commerce.
Speaker 1: Since Obsess launched in the company has worked with major
Speaker 1: brands like Levi's, Samsung, and Alta, and this year, Naha
Speaker 1: was honored by Springboard Enterprises and a Centure as one
Speaker 1: of the women who are Transforming industries. Enjoy my conversation
Speaker 1: with Naha Sang, founder and CEO of Obsess. So Naha,
Speaker 1: thanks so much for joining us, Hi him, thank you
Speaker 1: for having me. I just want to say right from
Speaker 1: the get go that we really think your company is
Speaker 1: incredibly interesting. But for our listeners, can you tell us
Speaker 1: what Obsessed does and why you started it? Yeah? Sure.
Speaker 1: First of all, thank you so much. Um So, Obsessed
Speaker 1: is an experiential e commerce platform. What that means is
Speaker 1: that if you think about online shopping today, right, every
Speaker 1: website pretty much looks like a grid of thumbnails on
Speaker 1: a white background. You're scrolling forever, you know, you're just
Speaker 1: going through infinitely, through lots of pages. And if you
Speaker 1: think about this fundamental interface, it was actually created by
Speaker 1: Amazon twenty five years ago to sell books, and then
Speaker 1: somehow from books that got used for every category, it
Speaker 1: got used for every brand, and that kind of became
Speaker 1: the standard, but it's not necessarily the best interface for
Speaker 1: shopping when you're not looking for something specific, when you
Speaker 1: just want to browse, when you want to get inspired. UM.
Speaker 1: So essentially what we are doing is creating a more engaging,
Speaker 1: immersive online shopping interface UM and also more visual because
Speaker 1: for most of the categories that we are targeting in
Speaker 1: their visual products and you need to instead of just
Speaker 1: seeing them in a white background, you need to see
Speaker 1: them in context. And so the way we do this
Speaker 1: is in the form of virtual stores UM. So virtual
Speaker 1: stores are essentially, you know, as they sound, their three
Speaker 1: D three sixty experiences UM. The proprietary pattern pending technology
Speaker 1: that we have developed enables us to show these virtual
Speaker 1: stores on the web, on your phone or on your computer,
Speaker 1: without downloading an app, without needing a headset, so it's
Speaker 1: really easy to access UM. And essentially this technology lives
Speaker 1: on retailers websites where they can provide a more branded,
Speaker 1: UM and interactive shopping experience. Well, it could not be
Speaker 1: a more important time to have this product come to market.
Speaker 1: But I want to bring you back. Tell us a
Speaker 1: little bit about your background, how you started your education,
Speaker 1: and really how you thought about founding this company. Yeah, definitely.
Speaker 1: UM So I'm a computer scientist by background. I got
Speaker 1: my undergrad UM degree in computer science from UT Austin
Speaker 1: and graduate green computer science from m I t UM.
Speaker 1: After that, I was a soft engineer UM and tech
Speaker 1: lead at Google for five years UM. So. There I
Speaker 1: worked on Google adverbs and Google News UM and that
Speaker 1: was really kind of an amazing training for me in
Speaker 1: computer engineering and really applying UM, you know, sort of
Speaker 1: all the techniques of computer science to actually build software
Speaker 1: and ship software to customers. But while I was there,
Speaker 1: I UM also I always loved fashion, and I thought
Speaker 1: I wanted to be a fashion designer, so I started
Speaker 1: taking fashion design classes on the side at a yeah
Speaker 1: at f I in New York. I realized after a
Speaker 1: couple of semesters that I was really bad at drawing,
Speaker 1: So then I decided to stick to the tech side
Speaker 1: of fashion UM and I joined the startup called ah Life,
Speaker 1: which was also founded by some might Alarms, and it
Speaker 1: was a luxury e commerce market place. UM so that
Speaker 1: was I was ahead of product in tech there for
Speaker 1: two years, and that was my first experience building an
Speaker 1: e commerce site. And what I really realized through that
Speaker 1: experience was pretty much what I was mentioning before is
Speaker 1: that today's eCOM platforms, you know, they're very limited in
Speaker 1: what they offer you. They've done so much generation on
Speaker 1: the back end, by the front end has largely remained
Speaker 1: the same. So if you really want to do something different,
Speaker 1: and if you want to create a different experience, you
Speaker 1: just need a lot of resources and a lot of
Speaker 1: um you know, custom engineering. And after our life, I
Speaker 1: was the head of product at Vogue, um so, I
Speaker 1: was the first tech person they hired in their history.
Speaker 1: As I love fashion, it was a dream draw for me.
Speaker 1: Um and I was basically head of digital product there,
Speaker 1: which means I oversaw the website. I launched all of
Speaker 1: the current digital properties, including Worgue, dot com or grund Bay,
Speaker 1: their mobile apps. Um you know, worked with many brands
Speaker 1: who are advertisers to create interactive digital experiences for them,
Speaker 1: all of which, by the way, I like a lot.
Speaker 1: So I know who was the origin of those? Thank
Speaker 1: you for that, yeah, thank you um so. Yeah. So
Speaker 1: that's kind of my background and the reason, um you know,
Speaker 1: I started obsessed is because beyond kind of all these
Speaker 1: things and the clear kind of market opportunity that exists
Speaker 1: in sort of innovating the customer experience to the next level,
Speaker 1: especially on mobile, is that as a consumer, you know,
Speaker 1: I love fashion and I love shopping, but I hated
Speaker 1: online shopping. Um. It's just so boring and so tedious. Um.
Speaker 1: And I just feel like these designers fashion designers, you know,
Speaker 1: they're like artists, and they're creating all these beautiful creations nowadays,
Speaker 1: even up to six seasons a year, and they spend
Speaker 1: millions of dollars in these runway shows that last for
Speaker 1: fifteen minutes and only a few people can go to.
Speaker 1: But then when you go to their site, the experience
Speaker 1: just doesn't match anything to what their actual vision was.
Speaker 1: And I want to give these designers a way that
Speaker 1: they can actually put that vision and put the inspiration
Speaker 1: into an experience while the customers actually shopping their collections. UM.
Speaker 1: So that's really kind of the reason why Obsess exists
Speaker 1: and why you know, really we're trying to bring this
Speaker 1: visual discovery driven approach to online shopping. So you start
Speaker 1: the company, you have this idea, you get started, what
Speaker 1: do you do first? Okay, So that's a great question.
Speaker 1: So I would say, like, really, the first six months
Speaker 1: for me were just learning about virtual reality and three D.
Speaker 1: So I knew that, you know, I wanted to do
Speaker 1: something in this space and that this was the solution
Speaker 1: to this problem of not having like realistic shopping experiences.
Speaker 1: But I really didn't know anything much about three D
Speaker 1: or we are, And so really I spent the first
Speaker 1: six months like learning about it and making some kind
Speaker 1: of demos myself, UM, getting a few people to make demos,
Speaker 1: because it's such a new concept that, you know, it's
Speaker 1: one of those things where I didn't really know exactly
Speaker 1: what the end result was going to look like. UM,
Speaker 1: And that's often the case. You know, you know, you
Speaker 1: want to solve a problem, but you don't know like
Speaker 1: exactly what the solution looks like, so you just have
Speaker 1: to experiment. Pretty much what we did for the first
Speaker 1: six months, and actually after that is when I started
Speaker 1: in the Spring broad program New York Fashion Tech Lab,
Speaker 1: and that's where it really helped us, UM kind of
Speaker 1: take you know, what sort of demos we had built
Speaker 1: so far, but now we got feedback from UM from
Speaker 1: them on, from like real retailers who were looking UM
Speaker 1: for actual kind of use cases UM. And so that
Speaker 1: that gave us feedback into our product, and that way
Speaker 1: we were able to actually develop something UM that we
Speaker 1: shipped to customers. UM and really we go ahead, like
Speaker 1: our first customer through through that experience, we built kind
Speaker 1: of the product for them and UM kind of yeah
Speaker 1: it the wall from there. Wow. So as you think
Speaker 1: about scaling us, because now you have quite a few customers, UM,
Speaker 1: what has been the priority in scaling and have you
Speaker 1: found funding to be an important piece to this? I
Speaker 1: would say the way that I built the company, we
Speaker 1: were pretty revenue focused from the beginning, UM. And so
Speaker 1: until actually, like I would say a month ago or
Speaker 1: now it's a month and a half, we hadn't raised
Speaker 1: a lot of money at all. We had just raised
Speaker 1: a pre s round UM and we were actually pretty
Speaker 1: much break even last year and profitable this year UM.
Speaker 1: And actually, for me, what the reason the revenue focus
Speaker 1: helped more than you know, just building obviously a more
Speaker 1: solid foundation for the company, was that it helped us
Speaker 1: really gone into a product that we could sell today.
Speaker 1: So I'll give you a little bit more details of that,
Speaker 1: because often, especially in tech, you know when we are
Speaker 1: when we're starting companies, we're obviously trying to do something
Speaker 1: big and maybe like especially for what we're doing, we're
Speaker 1: trying to build for the future, but at the same time,
Speaker 1: you know, we also want to build something that people
Speaker 1: can use today. So initially, actually when I started after
Speaker 1: you know, what I was doing during that first year
Speaker 1: and really till the first year and a half, we
Speaker 1: were building for virtual reality headsets, and as you know
Speaker 1: from the market, like you know, the predictions for how
Speaker 1: quick the adoption of these devices would be were sort
Speaker 1: of too optimistic at that time and it didn't really
Speaker 1: pan out. And then we shifted to making something that
Speaker 1: just works on your phone, that just works on your
Speaker 1: computer and you don't need a headset, and that pivot
Speaker 1: um where you know, while keeping our kind of mission
Speaker 1: always the same, but we pivoted our strategy of how
Speaker 1: we were actually implementing it, and that was driven really
Speaker 1: by revenue because we wanted to you know, ore were
Speaker 1: B two B SaaS platforms, so we wanted retailers as
Speaker 1: our customers, and we saw in the market that retailers
Speaker 1: would pay for something that you know, actually they can
Speaker 1: make available to a majority of their users today versus
Speaker 1: like a device that nobody really has UM, and so
Speaker 1: constantly as we developed up UM the product, we always
Speaker 1: kind of have that in mind. We experimented with price points,
Speaker 1: you know, how much how much retailers are willing to
Speaker 1: pay for this technology, and so always been revenue focused. UM.
Speaker 1: We did raise a seed dround just a couple of
Speaker 1: months ago, and UM at this point that is because
Speaker 1: we are in a really good position now actually and
Speaker 1: we want to capitalize on this moment further UM, and
Speaker 1: so that will kind of help us accelerate what we UM,
Speaker 1: what we already have, and now that we have so
Speaker 1: much demand, it will help us kind of UM really
Speaker 1: be able to fulfill it and grow the team to
Speaker 1: do so well. I mean, again, the moment could not
Speaker 1: be more important for a product like this. So I'm
Speaker 1: going to ask you a very obvious question, but how
Speaker 1: has the pandemic affected Obsessed and how are you responding
Speaker 1: to this demand? It has been, you know, honestly really
Speaker 1: good for our business. UM. I think it's one of
Speaker 1: those things where you know, UM, and what we keep
Speaker 1: hearing from retailers is that this was something that was
Speaker 1: kind of on the experiment list or on their roadmap
Speaker 1: UM for something to try and just like with a
Speaker 1: lot of other digital transformation technologies, the pandemic has accelerated
Speaker 1: the adoption UM, so our inbound interest from retailers and correspondingly,
Speaker 1: our revenue has increased by fo this year. Gratulations, thank you,
Speaker 1: and we have expanded to a lot of other categories.
Speaker 1: So UM. Initially UM just you know, again because of
Speaker 1: my background, we were kind of more focused on fashion.
Speaker 1: That's obviously a clear use case, but what we have
Speaker 1: seen this year is also demand from just you know,
Speaker 1: many different categories, so a lot of beauty, UM, some
Speaker 1: home UM telecom like big box retailers, our customers like
Speaker 1: include Party City, Sam's Club, so really kind of across
Speaker 1: the range. And that's because the technology itself is also
Speaker 1: category agnostic, like it can really work for any category.
Speaker 1: So that that's been really UM kind of a very
Speaker 1: fast UM sort of development and learning phase for us
Speaker 1: as well as we work with retailers UM across all
Speaker 1: these different categories and all different price points as well.
Speaker 1: So while initially we were doing luxury, now we're really
Speaker 1: doing everything from luxury to premium to off price UM segments,
Speaker 1: so you know, different retailers using it for different use cases. UM.
Speaker 1: But Ultimately, it's really kind of proving out the value
Speaker 1: of this technology and really the need for it in
Speaker 1: this market is what we have seen. We'll be back
Speaker 1: with Senecas made by women after this short break and
Speaker 1: just to get a little granular around the actual product.
Speaker 1: So how does it work and what does a retailer too? Yeah,
Speaker 1: so the best way to see our product is to
Speaker 1: know how our product works as if really to see
Speaker 1: it because it's so visual, but basically it lives on
Speaker 1: a page on the retailer's website. So eventually we would
Speaker 1: like to replace the entire website, but as of now, UM,
Speaker 1: you know it's we're not replacing like the whole eCOM site.
Speaker 1: It's really kind of a new destination, UM, new starting
Speaker 1: point where you can have a more discovery given experience.
Speaker 1: It is a three D three sixty experience, so you
Speaker 1: can basically drag around or movie your phone around. UM,
Speaker 1: you navigate through the space, you can click on any product. UM.
Speaker 1: There's lots of other things that retailers can add, like videos, UM.
Speaker 1: And the best part really is that the entire experience
Speaker 1: can like look like anything that the retailer wants it
Speaker 1: to look like. So some of our virtual stores, you know,
Speaker 1: look like real stores, and some of them look like
Speaker 1: completely different experiences. So for example, UM, for Sam's Club
Speaker 1: for their holiday experience, UM, it was actually based on
Speaker 1: a movie, UM, National Lampoon's Christmas Vacation, and UM, we
Speaker 1: recreated the house from that movie, and you can go
Speaker 1: inside that house and shop kind of all the products
Speaker 1: and there's like all these interactions and sound effects and
Speaker 1: it's so festive and there's Christmas music. UM. So it's
Speaker 1: really like it's really fun. So you can basically see
Speaker 1: like the you know, the you can capture the imagination
Speaker 1: of the customer. You can you know, give your own
Speaker 1: inspiration and the experience, and you can make it something
Speaker 1: that looks like a real life place. You can make
Speaker 1: it something completely fantastical. A couple of experiences we are
Speaker 1: working on now look like video games. They don't have to, though,
Speaker 1: they can look very very realistic. So it's what's great
Speaker 1: about this is like every experience can be completely unique,
Speaker 1: and so as the customers shopping it, just like you
Speaker 1: know when you go shop in real life, every store
Speaker 1: is different. Um, and virtually you can make it even
Speaker 1: more different. UM. So I think we're just you know,
Speaker 1: at the tip of the iceberg in terms of what's possible,
Speaker 1: and over the next years you'll see kind of experiences
Speaker 1: that are really unique, really much more interactive, dynamic. Um
Speaker 1: So it should be really exciting. So for people who
Speaker 1: have a big idea, because obviously your idea as a
Speaker 1: transformative idea. For people who have a big idea, is
Speaker 1: there anything that you would recommend for those in this
Speaker 1: moment who are looking to disrupt because it can be
Speaker 1: you know, it can be a little overwhelming. I think
Speaker 1: for for people right now, given what's happening in the world,
Speaker 1: is there something that you wish you had known earlier? Yeah,
Speaker 1: so a few things, um, I would say, like for
Speaker 1: a big idea, first is that you really have to
Speaker 1: for the big idea, I think the most challenging part
Speaker 1: is where do you start, um and what are the
Speaker 1: steps you can take? And I think that takes some
Speaker 1: time to figure out, I don't I think you you
Speaker 1: should give that time versus just kind of jumping into
Speaker 1: something and figuring out kind of the step by step.
Speaker 1: And then in sort of tech we call it m
Speaker 1: v P, which is a minimum viable product. But what
Speaker 1: is the first thing that you can create that can
Speaker 1: be a proof of concept for your idea, because that's
Speaker 1: pretty much where it starts. Like, you will definitely want
Speaker 1: to build, like so many things, UM, but kind of
Speaker 1: what you learn actually from being an engineer is that
Speaker 1: you know, really those tradeoffs of how much effort something
Speaker 1: takes to build versus you know, what are you actually
Speaker 1: going to learn from it? So the first thing I
Speaker 1: would say is like, think about your m v P.
Speaker 1: Think about what's the minimum possible thing you can build
Speaker 1: to start getting learnings about this and see if the
Speaker 1: market wants it and how can you improve it. And
Speaker 1: then the second is as you go along the way,
Speaker 1: you know what you're doing is going to change. How
Speaker 1: you're going to do it, is going to change. The
Speaker 1: people you're doing it is going to change. But ultimately,
Speaker 1: you know, the way you keep going is that you
Speaker 1: always have that big idea and that big vision in
Speaker 1: mind that you never lose sight of it, and that's
Speaker 1: what you're always working towards. So even for us, like
Speaker 1: as we pivoted, as we you know, really experimented a
Speaker 1: lot out with what we want to do with this
Speaker 1: very emerging technology. UM. Having just kind of that ultimate
Speaker 1: goal in mind is what has guided us. And now
Speaker 1: we actually have a product that you know, people are
Speaker 1: using and wasn't what I had thought like four years
Speaker 1: ago it would be at all. But it's certainly like,
Speaker 1: you know, achieving the same goal. Um. Yeah. And then
Speaker 1: the last thing I would say in terms of things
Speaker 1: I wish I had known earlier was at a high level,
Speaker 1: it's like going with your gut and your instinct. Um.
Speaker 1: You know, especially in the start of world, there are
Speaker 1: a lot of people like giving you advice all the time,
Speaker 1: and you know, when you get get so much advice,
Speaker 1: you obviously it goes in your brain and you process
Speaker 1: it and you tend to, even if not consciously, unconsciously
Speaker 1: kind of um do those actions. But ultimately I think
Speaker 1: you know, you have the best knowledge of your business
Speaker 1: and of the problem that you want to solve and
Speaker 1: of the target customer because you really are solving a
Speaker 1: problem for yourself or someone closed to you, right, so
Speaker 1: you know the time get customers. So UM, trust your
Speaker 1: got an instinct over um. You know definitely like you know,
Speaker 1: take advice, but um or you know, trying to get
Speaker 1: multiple sort of points of view of the advice and
Speaker 1: not just one advice. I think, Um, that's kind of
Speaker 1: one of my learnings. Well, I I totally agree with
Speaker 1: everything that you just said. And I think what you said,
Speaker 1: particularly about the mission, is so interesting because for us
Speaker 1: at Seneca are are sort of reason for being is
Speaker 1: to advance women, women and girls, and so you know
Speaker 1: that's always our larger mission and so everything else changes
Speaker 1: in the world, but our mission stays the same. And
Speaker 1: so that's really interesting what you said, because I think
Speaker 1: that's so true, especially now right with everything that changes
Speaker 1: so quickly in technology, you've got to stay fluid but
Speaker 1: be able to keep that mission in mind. So you participated,
Speaker 1: and I think you mentioned it earlier in Springboard Enterprises.
Speaker 1: You've recently been recognized by Springboard. You were one of
Speaker 1: the honorees. What has Springboard meant to obsess? Yes, the
Speaker 1: Springboard has really been I mean true to their name.
Speaker 1: They as I said, they were really the springboard, the
Speaker 1: launch pad for us. Um. They were how we got
Speaker 1: our first customer, our first investor. Um. Really you know
Speaker 1: what they what was really helpful to us was they
Speaker 1: were able to bring to us, like you know, three
Speaker 1: real potential customers or retailers that we could talk to
Speaker 1: in a setting where we are not you know, just
Speaker 1: selling to them, but we're it's more collaborative and we're
Speaker 1: building something together and they understand that we are super
Speaker 1: early stage at the moment um, and so we're really
Speaker 1: building this as we go along. So that was extremely
Speaker 1: valuable UM and that that program you know itself was
Speaker 1: three or four months. But what's been really amazing is
Speaker 1: that since then, for you know, that was three years
Speaker 1: ago for us, UM, since then, we have we have
Speaker 1: gotten so much by being part of this network because
Speaker 1: they're constantly kind of looking out for all the companies
Speaker 1: that have UM that have been in their cohorts and
Speaker 1: giving us opportunity and even like last week they introduced
Speaker 1: me to a huge retailer. So they're just always kind
Speaker 1: of keeping keeping your top of mind. And we also
Speaker 1: obviously have the support group of other founders who went
Speaker 1: through the same cohort with us, which is which is great.
Speaker 1: So yeah, I would say, you know, we have done
Speaker 1: a couple of accelerators UM, but the value that that
Speaker 1: they provide for taking no equity at all is just
Speaker 1: absolutely long phenomenal. Well, you are clearly someone who's transforming
Speaker 1: your industry and hopefully all of our shopping experiences. We're
Speaker 1: obviously going through some very difficult times as a world
Speaker 1: right now. Is there something that makes you optimistic right now? Yeah, definitely, so,
Speaker 1: I mean other than sort of what we are creating,
Speaker 1: which is to improve the customer experience. UM. The side
Speaker 1: effect of a lot of UM, what we are seeing
Speaker 1: now and this digital transformation accelerating and things, but going
Speaker 1: more three D, is that we are going to see
Speaker 1: a lot less waste. As you know, sustain nobility has
Speaker 1: been you know, a big issue, especially in the fashion industry,
Speaker 1: and really I think what this pandemic has done has
Speaker 1: accelerated UM, the virtualization of products. So some of our
Speaker 1: customers like what we are seeing now, especially when we
Speaker 1: are doing UM you know, when we're creating virtual showrooms
Speaker 1: which are more for wholesale buyers for next season, is
Speaker 1: that they're basically not producing UM samples physically anymore. So
Speaker 1: the entire experience from the actual you know, before buyers
Speaker 1: would fly all across the world to different fashion weeks
Speaker 1: and attend these shows and go to the showrooms, UM,
Speaker 1: you know, to to place these orders, and there's so
Speaker 1: much waste, right and that activity. But now this is
Speaker 1: all being done virtually. You know, they're going into these
Speaker 1: virtual showrooms. The products there are often virtual, so the
Speaker 1: physical samples are not even being produced because they can
Speaker 1: just see them virtually, and then once the order is
Speaker 1: placed then they can be produced physically. So you know,
Speaker 1: you see a lot of UM. I think I mean
Speaker 1: specifically this from our technology and other related technologies that
Speaker 1: are coming up. UM. I see that as a really
Speaker 1: you know, beyond, of course the more awesome customer experiences
Speaker 1: that are more fun. I think that is um something
Speaker 1: that really makes me optimistic about what what this change
Speaker 1: has meant to the industry and how it will I
Speaker 1: think at this stage pretty much stay long term, even
Speaker 1: beyond ones kind of travel opens and stores or reopen. Well,
Speaker 1: we are really excited about what you're doing and excited
Speaker 1: to follow where Obsessed takes us all in the shopping world.
Speaker 1: Thank you so much, it was wonderful chatting with you,
Speaker 1: and thank you for having me. Thanks to NJA and Obsess,
Speaker 1: the future of shopping is looking very good. Here are
Speaker 1: three valuable lessons I took from the conversation. First, if
Speaker 1: you're going to launch a business, especially when involving new technology,
Speaker 1: be prepared to educate yourself thoroughly. Even with her tech background,
Speaker 1: she didn't know much about three D r VR and
Speaker 1: spent the first six months learning the ins and outs. Second,
Speaker 1: think about your m v P. That is your minimum
Speaker 1: viable product. What's the most basic version of the product
Speaker 1: you can build to start testing and learning what does
Speaker 1: the market want and how can you improve the product?
Speaker 1: And finally, go with your gut. You should seek out
Speaker 1: grade advice, of course, but as Naja says, ultimately you
Speaker 1: have the best knowledge of your business and the problem
Speaker 1: you want to solve. If you'd like to join the
Speaker 1: Seneca Women Network, go to Seneca Women dot com. There
Speaker 1: you'll get access to exclusive events and workshops, plus updates
Speaker 1: on new podcasts and other opportunities to get involved. Made
Speaker 1: by Women is brought to you by the Seneca Women
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