Speaker 1: Welcome to Talking Coffee. I'm your Hostessy Coff.
Speaker 2: I'm joined by my producers Lauren and Derek.
Speaker 1: As always, Hi guys, helloing, cheers. You ready for some
Speaker 1: Talking coffee?
Speaker 3: Yes, I'm so excited. I have my coffee here.
Speaker 1: All we're all we're all coffeeing up right now.
Speaker 3: I got to take a sip at the moment you
Speaker 3: say it, I know it's Pavlovian.
Speaker 2: Yes, Well, we've got a really fun show today. We've
Speaker 2: got I've got great coffee news, some follow ups to
Speaker 2: Last Coffee News stories. But first, uh, if you listened
Speaker 2: to our well, if you've been listening to Talking Coffee
Speaker 2: this entire time, you know the story that I shared,
Speaker 2: which is I am on the DCAF coffee train and
Speaker 2: last Talking Coffee, we reviewed and taste tested a brain
Speaker 2: and new rt D ready to Drink DCAFF coffee product
Speaker 2: in a can that I came across on social media
Speaker 2: called Loki Coffee and oddly, oddly like I found this
Speaker 2: on social media and I was like, oh my god,
Speaker 2: this is for me, and then oddly realized I know
Speaker 2: the people who made this coffee perfect.
Speaker 1: So amazing.
Speaker 2: So the guy Chris Gndelsberger worked with my husband Goodie
Speaker 2: on the hill in DC. He and his wife are
Speaker 2: still there, and they came up with this coffee product,
Speaker 2: Loki Coffee.
Speaker 1: It is dcaff coffee, like just for me. It feels
Speaker 1: like it was just for me, like we.
Speaker 2: Have talked about how few decaff coffee options there are
Speaker 2: and then it then then it appears.
Speaker 1: Yeah, and we tried it and we really enjoyed it.
Speaker 3: Yeah, it was definitely like a two thumbs up situation.
Speaker 4: Yeah.
Speaker 1: I think Derek called it high key good.
Speaker 4: I called it hikey good.
Speaker 2: Well, we all agreed we needed a follow up, so
Speaker 2: I have Adriana Gindelsberger. She is Chris Gondelsberger's better half
Speaker 2: and the other co founder of low Key Coffee.
Speaker 3: Welcome Adriana, thank you, Hi, so happy to be here.
Speaker 5: This is amazing and it's cold for season, so perfect timing.
Speaker 1: So I'm so happy. I'm so happy.
Speaker 2: I'm so happy you exist, I'm so happy you did this.
Speaker 1: I'm so happy you're here today.
Speaker 2: I talked about my origin story Adriana, and I don't
Speaker 2: know if you've if you heard it, so I'll briefly
Speaker 2: share it again. But my origin story to decaf was.
Speaker 1: I don't know.
Speaker 2: At some point around like forty five, my morning coffee,
Speaker 2: which had always done its job tasted great and woke
Speaker 2: me up, suddenly started putting.
Speaker 1: Me to sleep.
Speaker 2: There was no up, there was no initial jolt. It
Speaker 2: was immediate crash. And I don't know if it was
Speaker 2: because my body just suddenly got intolerant to caffeine or perimenopause,
Speaker 2: which changes everything that you love about life, and I've
Speaker 2: come to know and so I don't know, but it
Speaker 2: became impossible. I tried to work with caffeine for a really,
Speaker 2: really really long time through that process, and it just
Speaker 2: became like impossible. And my mom was over one day
Speaker 2: and she was like, have you tried decaff? And I
Speaker 2: was like, I didn't even think of decaf?
Speaker 1: Probably no.
Speaker 2: It was like, what I know, because Adriana, I grew
Speaker 2: up outside of Boston, Massachusetts, with Duncan donuts very much
Speaker 2: in my life, and I just always associated decaf with weakness,
Speaker 2: so it didn't even cross my mind. A lot of Yeah,
Speaker 2: Lauren and Derek really talked me through it, hyped me up,
Speaker 2: you can do this.
Speaker 1: For sure, and I did.
Speaker 2: I switched to decaff, but it's a very caffeinist world,
Speaker 2: and there just weren't a lot of options. So when
Speaker 2: I found low Key Coffee, I was like, oh my god,
Speaker 2: finally someone gets me and understands me. I felt seen
Speaker 2: and heard.
Speaker 3: But it was funny your your admission, Like a lot
Speaker 3: of people wrote in to say, like I too, I'm
Speaker 3: on the decaf coffee train.
Speaker 4: So I was not alone.
Speaker 1: That's so true.
Speaker 2: And you know, for someone who has a coffee podcast
Speaker 2: and who talks about coffee all the time, we have
Speaker 2: we have heard from a lot of people who are.
Speaker 1: Like me too.
Speaker 2: I am also ashamed, yes, but like, tell me some
Speaker 2: of your tips and secrets, like.
Speaker 1: What do you do when you're in Italy? What do
Speaker 1: you do when you're abroad? What do you do?
Speaker 2: So it really has become sort of a theme of
Speaker 2: this pod. But I want to know what was your
Speaker 2: origin story, Adrianna. How did you come to this idea
Speaker 2: that you needed a decaf coffee product.
Speaker 5: Yeah, it's it's been a journey. I am an absolute
Speaker 5: coffee lover. I've always loved my coffee, the ritual of coffee,
Speaker 5: just you know, everything about it. Ever since I mean
Speaker 5: since I was like a teenager. So I've always enjoyed coffee,
Speaker 5: and actually it was I've got gudy and I have
Speaker 5: three kids, and it was while I was pregnant, I
Speaker 5: start to dip my toe into decaf because you have
Speaker 5: to be somewhat mindful of your caffeine intake. And I
Speaker 5: didn't want to think about it too much because you know,
Speaker 5: I might enjoy a soda here, some chocolate there, and
Speaker 5: I was like, I don't want to be adding up
Speaker 5: the milligrams of caffeine I'm intaking. So I said, you
Speaker 5: know what, I'll try decaf because I didn't want to
Speaker 5: give it up completely, and so I did that. I,
Speaker 5: you know, had switched back to caffeine between my first
Speaker 5: and second son, and then interestingly, after I had audio
Speaker 5: our second son, I switched back to caffeine and I
Speaker 5: was like, okay, like I am not feeling good and
Speaker 5: I don't exactly know, like nothing else is really changing
Speaker 5: except the caffeine. So I started to say, you know,
Speaker 5: maybe I just want to be drinking more zcaf. So
Speaker 5: I started to switch to that, and I did notice
Speaker 5: like a market difference in how I felt like I
Speaker 5: can be an anxious person, and I felt a lot
Speaker 5: less anxious. Yeah, I felt like I was sleeping better,
Speaker 5: My energy felt even. You know, I think there's this
Speaker 5: perception that you need the caffeine to get you through
Speaker 5: the day, and I think, like a baseline for a baseline,
Speaker 5: and I think that's true if that's where your baseline
Speaker 5: is is you know, you wake up and you take
Speaker 5: the sip. So it's not to say there's you know,
Speaker 5: probably some withdrawal. If you're going from caffeinating three or
Speaker 5: four cups a day straight to decalf, you would feel that.
Speaker 5: But for myself, I just noticed like a lot more
Speaker 5: even energy, don't. I don't need the caffeine. Surprisingly, And
Speaker 5: so I had made that marked shift and have been
Speaker 5: a decaf drinker for a little over four years now, and.
Speaker 2: Just when I was Adriana before you Go, I noticed, Yeah,
Speaker 2: I loved when I switched to decaf, When I when
Speaker 2: I finally embraced it, what I loved was I could
Speaker 2: have more coffee. Yeah, because she was limiting my caffeine
Speaker 2: from pregnancy on, I was limiting it. I have a
Speaker 2: heart issue as well, that caffeine's not great for so,
Speaker 2: like I was always limiting it and watching it and like,
Speaker 2: is this too I don't have to do any of that.
Speaker 2: Now I can have as much coffee as I want because.
Speaker 5: Yeah, and there's like you said, people, it is and
Speaker 5: there's so many people that come out of the ward work,
Speaker 5: Like as you start to talk about decaff, people are like, oh,
Speaker 5: you know, I've been looking for my afternoon coffee, like
Speaker 5: I don't want to be drinking caffeine.
Speaker 1: Or I've also seen a secret society.
Speaker 5: A secret society, I think, but you know, it doesn't
Speaker 5: mean to be a secret. You can be loud and proud,
Speaker 5: don't let the barista scare you away.
Speaker 1: Yes, yes, there is.
Speaker 3: There is like a do you feel judged ordering?
Speaker 5: Defa yes, but I do it regardless, like judge me
Speaker 5: what you want. I enjoy it and I don't want
Speaker 5: the effects of the caffeine.
Speaker 1: Well, I saw congratulations.
Speaker 2: I saw a giant Bloomberg piece this morning as I
Speaker 2: was just calling news for coffee News, and I'm going
Speaker 2: through this piece and low Key.
Speaker 1: Is all over exited right. It just came out today.
Speaker 2: Here's what I love though the headline caffeine minimalists really
Speaker 2: write routines to battle coffee jitters.
Speaker 1: I am a caffeine minialist.
Speaker 2: Which is such a nice, I don't know, intellectual way
Speaker 2: of describing people who limit their caffeine.
Speaker 1: I'm just a caffeine minimalist.
Speaker 4: You're a Maricabo of coffee.
Speaker 3: Yeah, oh yes, I'm.
Speaker 2: Just a minimalist. But this is so great. This article
Speaker 2: is about kind of a market shift. It says many
Speaker 2: consumers are experimenting with options beyond traditional coffee, paying heat
Speaker 2: to caffeine's impact on sleep, mood, energy level, all the
Speaker 2: things you and I are just talking about. Consumers are
Speaker 2: becoming more cognizant of energy management and their beverage choices,
Speaker 2: with some drinking coffee in the morning but going easy
Speaker 2: on caffeine in the afternoon. Sales of low caffeine or
Speaker 2: caffeine free beverages are growing, with sales of refrigerated RTD
Speaker 2: bottles of uncaffeinated coffee and tea up almost fifteen percent
Speaker 2: in the fifty two weeks ending March twenty two. So
Speaker 2: this is either great news for you or great news
Speaker 2: because of you. Like how early into this market were you?
Speaker 5: Yeah, it's it's great, Like the article really lines up.
Speaker 5: We did a ton of research when we were, you know,
Speaker 5: kicking around the idea of getting into this and it
Speaker 5: lines up really well, like we've seen in our own research,
Speaker 5: a lot of that growth in not just you know,
Speaker 5: the low caffeine caffeine minimalist transition, but also you know,
Speaker 5: a transition to ready to drink as URTD as you
Speaker 5: often say, and you know, cold coffee options. And so
Speaker 5: marrying the two together to bring a decaf cold brew
Speaker 5: in a can felt like something right, felt something like
Speaker 5: exactly what I was looking for and wasn't able to
Speaker 5: find something that wasn't chemically processed, you know, all the reasons,
Speaker 5: and and so we found the Bloomberg articles, you know,
Speaker 5: research really aligned with our own. And I think it's
Speaker 5: just the early days of you know, people starting to
Speaker 5: talk about it more, and so I think, you know,
Speaker 5: that's the direction we like to say, like, you know,
Speaker 5: the future of coffee isn't necessarily more caffeine, it's just
Speaker 5: better decaf because.
Speaker 2: It's Yes, what's your background, Adriana, Like how did you
Speaker 2: how did you come to this and how would someone
Speaker 2: just start a coffee back?
Speaker 1: It's great question?
Speaker 3: Yeah, yeah, yeahs a great question.
Speaker 5: Now, well, I I have worked in consumer package good
Speaker 5: marketing for almost a decade and in fortune five hundred.
Speaker 5: So I'm very familiar with you know, marketing and brand
Speaker 5: building and have familiar to familiarity with that. And you know,
Speaker 5: Gindy's very well versed in you know, the beverage space
Speaker 5: and now the candy space and all of that. So yeah,
Speaker 5: we felt like we both had some great background and
Speaker 5: experience to well, you know, this is something we're looking for,
Speaker 5: we can't find it, Like, let's do it ourselves. Like
Speaker 5: we feel like we could really bring this to life
Speaker 5: life and bring something that you know is a current
Speaker 5: gap in the market.
Speaker 2: Talk to me last time when we when Lauren and
Speaker 2: Derek and I talked about Loki Coffee and we talked
Speaker 2: about the process, and there's something like the Swiss water process.
Speaker 1: Talk me through sounds great, Talk me through what that actually.
Speaker 3: Means and how it compares Like we we we've been
Speaker 3: consistently mystified by the decaffeinating process.
Speaker 1: Yeah, the taking caffeine out of cow?
Speaker 3: Does want to do that? What did you find in
Speaker 3: the market and then where how did you land on
Speaker 3: whatever that is?
Speaker 5: Yeah, Yeah, it's it's a it's interesting what you uncover
Speaker 5: when you're doing the research. It's a it's a complicated process,
Speaker 5: and I think the most prevalent methods are these chemical
Speaker 5: solvent methods, So whether you're using ethylactate or methylene chloride,
Speaker 5: where they can you know, soak the coffee beans directly
Speaker 5: in this chemically processed solution, or process the water and
Speaker 5: strip the caffeine out. But what that often does is
Speaker 5: also not just strip out the caffeine, but strip out
Speaker 5: a lot of the flavor and the hot the qualities
Speaker 5: of coffee, which is why decaff frankly, in my opinion,
Speaker 5: gets a bad rap because that's you know a lot
Speaker 5: of the way it's been processed, and Decaff's always kind of,
Speaker 5: you know, an afterthought for a lot of brands, like
Speaker 5: we have our decaff skew, here's our dcaff bean. People
Speaker 5: who drink it don't have another choice, so they'll just
Speaker 5: drink it.
Speaker 3: Ye.
Speaker 5: Where a Swiss water process, when we came across it
Speaker 5: felt perfect. One. It doesn't use chemicals at all. So
Speaker 5: if there is an option to not use chemicals, like
Speaker 5: why not go that route and have you know, a
Speaker 5: cleaner process. But the other piece of it is it
Speaker 5: also retains the quality and flavor of coffee, so it
Speaker 5: doesn't strip the oils out of the coffee bean because
Speaker 5: it's only using water, temperature and time right to gently
Speaker 5: remove that, and then it kind of maintains a lot
Speaker 5: of the properties and the flavors that you would get
Speaker 5: from a regular caffeinated coffee. So yeah, it was kind
Speaker 5: of those two things that made it feel perfect for us.
Speaker 5: So you know, it's clean, it's delicious, and it's decafs so.
Speaker 2: And we did notice with the with the unflavored decaff
Speaker 2: low key, it was so smooth, yes, not bitter, not chemically,
Speaker 2: it was just a really it tasted clean. I think
Speaker 2: Derek said, like this is refreshing, you know, like it
Speaker 2: was a refreshing flavor. Maybe that's because of that process.
Speaker 5: I think it's attributed partly to that. So you know,
Speaker 5: you you don't, like I said, you don't have the
Speaker 5: flavor stripped out as much. You Also, we use one
Speaker 5: hundred percent Arabica bean, which there's Arabica and Robusta beans.
Speaker 5: Arabica is is noted to be a little more smooth,
Speaker 5: less bitter. And also this is a cold brew coffee,
Speaker 5: so it probably it should taste a little more concentrated
Speaker 5: than just concentrator cup of coffee. But with the cold brew.
Speaker 1: Message held up on top of ice. It really did, yes, and.
Speaker 5: Then with the cold brew method that also is known
Speaker 5: to kind of make it smooth and less bitterer because
Speaker 5: it's that slow brewing over you know, a twelve to
Speaker 5: twenty four hour period of it actually brewing in cold
Speaker 5: water versus you know, a hot filtration. So all of
Speaker 5: those things combined Swiss water, cold brew process, Arabica beans
Speaker 5: kind of creates that flavor profile you were describing.
Speaker 2: Yeah, and how did you come up with the name,
Speaker 2: because we were, like last year when I came out
Speaker 2: that I was off the caffeine, we were trying to
Speaker 2: come up with new names for decaf so that it
Speaker 2: wouldn't feel so stigmatized.
Speaker 1: And low key is just such a.
Speaker 2: Great It really gets it because I still want the coffee,
Speaker 2: but I don't need to be amped. I don't need
Speaker 2: to be like, you know, on I don't need to
Speaker 2: feel like I'm on drugs, right, but I just want chill.
Speaker 2: I think Derek was like, maybe it's chill coffee. He's
Speaker 2: such a great name. How'd you come up with it?
Speaker 5: Thanks? Yeah, we were just came up with it because
Speaker 5: we were kicking around, you know, a couple of different names,
Speaker 5: like what could we call this? And honestly, Gindy just
Speaker 5: kind of threw it out. We were driving one day
Speaker 5: and he said, what if we called it low key coffee?
Speaker 5: And it kind of just clicked in that moment. It's
Speaker 5: like it has so many different things that made it
Speaker 5: right for the brand, like low key coffee. So it
Speaker 5: is a little more understated. It's more chill than a
Speaker 5: regular cup of coffee. It Yeah, just the sound of it,
Speaker 5: low key coffee. There's a little bit of that rhyming
Speaker 5: scheme to it. It's very commonly used and understood term
Speaker 5: in today's Yeah and gen Z young millennial, like everyone
Speaker 5: uses it and gets it where and what that doesn't?
Speaker 2: I think is brilliant because I feel like decaf coffee.
Speaker 2: When I grew up, decaff coffee was for old people.
Speaker 2: Yes it was you know my parents' friends or even
Speaker 2: older like my grandparents were would have it after dinner, right,
Speaker 2: no one else did. So I feel like you're directly
Speaker 2: marketing to a younger audience.
Speaker 1: That's really smart. Was that intentional?
Speaker 5: Very intentional? I think, yes, we know there is a
Speaker 5: swath of you know, current decaf coffee drinkers, and it's
Speaker 5: constantly thought of as like an elderly person's beverage of choice,
Speaker 5: but it is there is like a shift. I mean
Speaker 5: two of us are right here on the talking Coffee
Speaker 5: podcasts like who are current.
Speaker 1: Drinkers feel elderly?
Speaker 5: Yet no, we're not, and you know we can be
Speaker 5: the representatives of all those people who there is that shift.
Speaker 5: There is you know, the young millennial gen z who
Speaker 5: are you know a little more health conscious the way
Speaker 5: they're leading their lives and just awarefee justfeine minimalists exactly.
Speaker 6: DCAF is like emphasizing the negative. It's like we've taken
Speaker 6: the caffeine out of this and so yeah, it's like
Speaker 6: d something has been removed, So the essence has been removed.
Speaker 6: But like low key, it's like no, it's it's all
Speaker 6: the coffee that you want.
Speaker 2: It's it's all the Yeah. But it's a choice. It's
Speaker 2: a choice choosing this. I'm choosing this, which is nice.
Speaker 5: And just so you know, decaf coffee is not caffeine free.
Speaker 5: There is a little bit of caffeine, it's just a
Speaker 5: ton less and then regularly, like a regular cup of
Speaker 5: coffee could be one hundred and fifty milligrams. This is
Speaker 5: like ten x less than that.
Speaker 2: Yes, and talk about that for a second too, because like,
Speaker 2: is there a way to make it totally caffeine free
Speaker 2: or do you do you intentionally leave a little caffeine?
Speaker 1: What is that about?
Speaker 5: Uh No, the Swiss water process removes like ninety nine
Speaker 5: point nine percent of the caffeine. I think, I don't
Speaker 5: know if there's a way to get to one hundred percent.
Speaker 5: I'm not you know, a scientist, but I'm sure we
Speaker 5: could ask someone and find out. But also because this
Speaker 5: is you know, a cold brew and it's a little
Speaker 5: more concentrated, but I think most typical decafs are up
Speaker 5: to twenty milligrams of caffeine and that's considered decaf, and
Speaker 5: that's in line with like other decaff beverages as well.
Speaker 5: So there's a little bit so it can give you,
Speaker 5: you know, a little more energy than zero, but it's
Speaker 5: definitely not to the extent where you're you know, feeling
Speaker 5: wired and jittery and and.
Speaker 2: Yeah, I wonder if you had any any advice if
Speaker 2: you know someone who is trying to get off caffeine,
Speaker 2: or if you're thinking about how are how are what
Speaker 2: are the ways in which you should not talk about
Speaker 2: those people? And I am asking this for my friend Derek,
Speaker 2: because Derek.
Speaker 1: Has been Derek is is.
Speaker 2: Him earlier, incredibly kind and supportive, but I think because
Speaker 2: he's ignorant about how people live in a caffeinist world.
Speaker 2: He says things like, so for normal people to caffeine drinkers,
Speaker 2: what kind of language should we be using into a
Speaker 2: caffeine minimalist, less caffeineest world. If we want to be
Speaker 2: the change we create, what are some better ways to
Speaker 2: talk about helping people like us normal people.
Speaker 5: That's interesting. I want to make any offense to that, Derek.
Speaker 5: I know we just met, but.
Speaker 1: No, that's that's an interesting question.
Speaker 5: We'll have to give that some thought on like how
Speaker 5: to talk about it. But I think you know, the
Speaker 5: one thing with low Key Coffee is this is built
Speaker 5: for people who do love coffee. Like we're all coffee lovers,
Speaker 5: and yes we're saying you people, it's a choice, but
Speaker 5: for some people it's not. And regardless of if it's
Speaker 5: a choice or not, like we can all enjoy coffee together.
Speaker 5: I think you know, Derek, I heard you reference the sneeches.
Speaker 5: It's it's literally like that, Like, do not tell me
Speaker 5: I don't have the star on my value. I like,
Speaker 5: we are all coffee lovers.
Speaker 2: And I am no less a coffee exactly. I still
Speaker 2: because I drink teacaffe.
Speaker 5: Yes, I want to enjoy my coffee every day. It's
Speaker 5: coffee can be a very social thing as well, and
Speaker 5: I just think, you know, it doesn't matter what kind
Speaker 5: of coffee it is you're drinking, but it brings people together,
Speaker 5: and you know a lot of people enjoy it and
Speaker 5: have their own rituals, and so regardless of how much
Speaker 5: caffeine is in the cup, you know, I don't think
Speaker 5: that matters.
Speaker 3: Well, you're you're elevating the experience. The fact that decaf
Speaker 3: drinkers sort of had to slum it with this like less.
Speaker 5: Ye for you, decaff drinkers deserve good coffee too, they
Speaker 5: do totally.
Speaker 2: I saw an Instagram post where you guys you were
Speaker 2: making coffee popsicles with local coffee.
Speaker 1: That sounds amazing.
Speaker 5: That's great idea, perfect timing. Yeah, just it's perfect time. Yeah,
Speaker 5: it's going to.
Speaker 2: Make a little key with like a little cream, a
Speaker 2: little sugar sweet.
Speaker 5: I made a little variety, So I did some just
Speaker 5: straight up low key, add some simple syrup to some
Speaker 5: some milk and some you can do a little variety.
Speaker 2: You're gonna be like after summer chocolate, some kind of Yes,
Speaker 2: Yeah that sounds great.
Speaker 1: Make a mocha.
Speaker 5: Yeah, I feel like good.
Speaker 3: When did you When did you guys actually launch?
Speaker 5: So we actually launched just a couple of months ago.
Speaker 5: We saft launched this year. Yeah, I know, so we
Speaker 5: I mean it's been a process, right, I We've been
Speaker 5: working on it for a couple of years. Literally, I
Speaker 5: was on maternity leave and we were formulating the product,
Speaker 5: like in our dining room. We had found, you know,
Speaker 5: a great supplier helped us, you know, get the formulation right,
Speaker 5: working on the brand identity and low Key coffee and
Speaker 5: everything and getting everything stood up and produced and then yeah,
Speaker 5: we were so excited to launch drinklowkey dot com this
Speaker 5: year and you know, bring it to the market. So
Speaker 5: it's been a couple of months, but it's been going
Speaker 5: really well and we're just really excited to finally, you know,
Speaker 5: be able to hold it and drink it and have
Speaker 5: other people try it as well.
Speaker 2: Are you going to introduce a skew with milk included?
Speaker 5: Do you think Yeah, definitely, I think We've got a
Speaker 5: lot of ideas and a lot of plans, but this was,
Speaker 5: you know, the the easiest way to get out there was,
Speaker 5: you know, let's not go crazy and trying to create
Speaker 5: too much of you know, a niche like, let's give
Speaker 5: people just a really great tasting decaf. We'll do one
Speaker 5: with the flavor because that's often not even an option
Speaker 5: for a lot of decaf drinkers. And then you know,
Speaker 5: you can make it how you drink it. Do you
Speaker 5: want add creamer, do you want add sugar? Like, whatever
Speaker 5: you want, you can do with that today. And then yes,
Speaker 5: at some point we definitely want to be able to
Speaker 5: bring kind of those different flavors and formats of like
Speaker 5: a latte or something as well.
Speaker 3: Well.
Speaker 2: Congrats, it's a great product, okye. In case this is
Speaker 2: a nad, feel free, Feel free. This podcast can be
Speaker 2: brought to you by Lowkey Coffee.
Speaker 4: It's not, it just happens to be.
Speaker 2: It just I'm so glad you were here to talk
Speaker 2: us through your journey and we're we're in.
Speaker 1: I feel like we're in at the ground floor of this.
Speaker 5: Yeah, we love having really.
Speaker 2: Exciting, so exciting it's like the Batman.
Speaker 4: It's like the bat call.
Speaker 6: Like you you just knew, you knew somewhere in the
Speaker 6: world somebody's gonna find finding a solution and you just
Speaker 6: found it.
Speaker 1: Found me, We found it.
Speaker 5: Really, this was meant this was meant to be.
Speaker 1: It was meant to be.
Speaker 2: All right, Well, listen, keep us posted on all new things.
Speaker 2: I'm going to be watching low Key and tell people
Speaker 2: where they can find low Key both I.
Speaker 1: R L and online. Absolutely, I'm not elderly.
Speaker 5: No, thank you so much for having me. It was
Speaker 5: great to chat at.
Speaker 3: Uh.
Speaker 5: Low Key Coffee is available at Drinklokey dot com. We're
Speaker 5: also on TikTok shop and we are also available locally
Speaker 5: at a new kitchens in the broader Philadelphia area. But yeah,
Speaker 5: so feel free to check us out. We hope everyone
Speaker 5: you know who is calf curious, will you give us
Speaker 5: a try?
Speaker 1: And what's your socials us tell us the Loki socials.
Speaker 5: It's drink Underscore Loki.
Speaker 1: Go find it.
Speaker 2: That's a fun account and you can learn more about
Speaker 2: Loki Coffee. Adriana Guildelsberger, thanks so much and say hi
Speaker 2: to Guindy for us.
Speaker 5: I will say hello, thanks for having me. It's great
Speaker 5: to chat.
Speaker 2: Okay, let's take a break, and when we come back
Speaker 2: coffee News. And we're back with coffee news.
Speaker 1: That was fine.
Speaker 2: I'm really glad we got to dive a little deeper
Speaker 2: onto Loki Coffee.
Speaker 4: Yeah.
Speaker 3: I'm so impressed with entrepreneurs, Like I had this idea.
Speaker 3: I mean, she obviously had some background in it, but like,
Speaker 3: I have an idea and now I have a product.
Speaker 1: Yeah, I am endlessly impressed.
Speaker 2: I watch a lot of Shark Tank and I'm just like,
Speaker 2: I don't get it.
Speaker 1: That's not how my mind works.
Speaker 2: Me neither me to Like, I've got an idea and
Speaker 2: I'm gonna take it to market.
Speaker 1: I wouldn't even know where to begin. I'm so impressed.
Speaker 3: I'm like, who can I just give this away for
Speaker 3: free to totally.
Speaker 2: But that was great And again I'm just so glad
Speaker 2: that product exists.
Speaker 6: Yeah, and I liked what she said about the focus
Speaker 6: on like the because I think we a lot of
Speaker 6: at least me and Lauren really liked the black coffee
Speaker 6: even more than the vanilla one. I like that she
Speaker 6: just like focused it. We wanted to start small. We'll
Speaker 6: add flavors later. But like, let's just do a great
Speaker 6: job with the basic kind.
Speaker 3: And they really didn't realize that decaf drinkers wouldn't have
Speaker 3: a flavor option. So that's nice.
Speaker 2: Yeah, well yeah, I mean that you're almost never Yeah
Speaker 2: it's just decalf and yeah, it really sucks the way
Speaker 2: she described it as like absolutely right, like you'll have
Speaker 2: whatever they have they offer, that's the only thing.
Speaker 1: Yeah, and that's the way you get. Yeah, that's not fair.
Speaker 2: I want all the options that I used to have, yeah,
Speaker 2: with flavors and RTD and yeah, I mean give it
Speaker 2: all to me. So yeah, glad they're here. Okay, first
Speaker 2: bit of coffee news. I'm kind of intrigued by this
Speaker 2: as someone who uses I use both a cureg for
Speaker 2: Duncan and then an espresso for an espresso.
Speaker 1: So the pods.
Speaker 2: Italian coffee giant Lavazza launches single served tablets to make
Speaker 2: espresso in the US. Now, when I say tablet, this
Speaker 2: is called this new thing is called tablim and it's
Speaker 2: a new brewing system that uses one hundred percent coffee tablets.
Speaker 1: I'm going to show you this. There is no whoa weird,
Speaker 1: there's no packaging around the coffee the coffee is the pod.
Speaker 3: Looks like a little pill essentially it comes.
Speaker 2: Yeah, I think they're like as big as like a pod,
Speaker 2: but like a disc.
Speaker 3: Oh that's so nice and environmentally friendly, right, that's the point.
Speaker 2: Oh, I like, is this new sort of sustainable version
Speaker 2: of coffee because so many people are using the pods
Speaker 2: and that just creates so much plastic and aluminum waste. Yea,
Speaker 2: you know additionally what it's putting into your coffee, but
Speaker 2: also just what it's putting into the ground in the environment.
Speaker 1: This is no packaging.
Speaker 2: It's like if you tamped down, you know, when you
Speaker 2: make espresso, you tamp it down, you pack It's almost
Speaker 2: like if you could just harden that disc and sell
Speaker 2: that disc. This is what it is, and it is
Speaker 2: just for espresso. It's an espresso tablet. So you could
Speaker 2: make a coffee. You could make like an Americano with
Speaker 2: it if you want it, but it is espresso.
Speaker 1: It's an espresso tablet with no gelat and.
Speaker 2: No coating, no binders of any kind, no packaging. At launch,
Speaker 2: the tabs will come in five varieties Espresso, double espresso.
Speaker 1: Decaf, Espresso, let's go Supercrema or Longo, which is a
Speaker 1: long shot.
Speaker 3: But hmmm, that's very clever. I love that.
Speaker 1: I love that me too.
Speaker 3: I'm so curious again about like process and anyway how
Speaker 3: you do that. But very cool.
Speaker 2: I think that's For years, cigs pods have been dogged
Speaker 2: by questions about waste, leaving an opening for a competitor
Speaker 2: with a more environmentally product. I mean, listen, if it
Speaker 2: tastes great, and I don't have to.
Speaker 1: We talked about this for then Espresso.
Speaker 2: You're supposed to like send them back to Espresso so
Speaker 2: that they can properly recycle.
Speaker 1: Them, which was occasionally I do it. I don't do
Speaker 1: it every time.
Speaker 3: Yeah, exactly. There was a power I was doing the
Speaker 3: n Espresso thing and I got the bag, but I
Speaker 3: I never sent it back. It required going to the
Speaker 3: actual post.
Speaker 2: Yes, yeah, and yeah. I just think this is such
Speaker 2: a smart idea. If it works, if it doesn't fall apart,
Speaker 2: if it tastes great, all the things. My question is
Speaker 2: if I have to I assume you have to buy
Speaker 2: a special machine for this to break it apart. Huh yeah, yeah,
Speaker 2: I assume you can't just put it into whatever you have,
Speaker 2: like you have to get They are specific probably very
Speaker 2: expensive machine. But if it's if it's like a test market,
Speaker 2: I'm sure the other brands will come up with.
Speaker 3: Right, you know, yeah, and it'll kick everybody else to
Speaker 3: get into care about to do their own.
Speaker 1: Yeah. So I'm I'm still trying to picture how it works.
Speaker 6: So does it like melt away basically as the cup
Speaker 6: gets filled or is it like.
Speaker 1: I think it does. I think it dissolves.
Speaker 4: It just kind of dissolves. Wow, that's that's very interesting.
Speaker 3: So it doesn't look like, let me see or it's
Speaker 3: the same thing as the espresso worth water filters through
Speaker 3: and you just dump the coffee grounds.
Speaker 6: But it's just essentially the same as like coffee grounds
Speaker 6: at that point I think, so, yeah, maybe that's okay.
Speaker 2: Yeah, it doesn't Actually you wouldn't stay here, Yeah, you
Speaker 2: wouldn't want to consume whatever that is, right, I think
Speaker 2: it's still a filtering system.
Speaker 3: Hum, that would be my guess.
Speaker 1: Anyway, that's a good guess.
Speaker 4: Yeah, that makes a lot of sense. That's very cool,
Speaker 4: very cool.
Speaker 2: Yeah, it just says the result that we've been able
Speaker 2: to achieve was through a very complicated industrial process in
Speaker 2: order to be able to have the coffee tablet, very compact,
Speaker 2: to be able to deliver it without destroying it, to
Speaker 2: have it be able to work in a coffee machine.
Speaker 2: That they don't talk about though, What actually happens to
Speaker 2: this packed disc once it goes in the coffee machine.
Speaker 2: It doesn't say in this article. But I'll look for
Speaker 2: an opportunity to try it. So they're officially walking launching
Speaker 2: Tabli in the US in August. A ninety nine dollar
Speaker 2: bundle that includes the machine and a sixty count variety
Speaker 2: pack of tabs and milk frother is available tree order.
Speaker 1: That is not too bad.
Speaker 2: That is someone saying we want you to try this,
Speaker 2: and we're gonna make it very easy for you to
Speaker 2: try by giving you the machine and sixty tablets for
Speaker 2: one hundred bucks.
Speaker 1: Yeah, that's pretty good.
Speaker 3: I'm sure. It's just what you need is a third
Speaker 3: coffee machine, a.
Speaker 1: Third coffee machine, a coffee room.
Speaker 2: You need a coffee room, truly, truly, Okay, See, I.
Speaker 6: Think you need to go to a mountain, and I
Speaker 6: think you are the right person to do this. You
Speaker 6: need to come up with ten the ten commandments of coffee,
Speaker 6: and you need to engrave them on one of these
Speaker 6: coffee tablets and then that is that is what we
Speaker 6: will all live by.
Speaker 1: The coffee commandments. That's such a good idea.
Speaker 6: The first one is obviously that it's coffee iced coffee
Speaker 6: season all year round.
Speaker 1: That's the shout drink ice coffee around.
Speaker 3: Remember.
Speaker 2: One thou shalt not make fun of decaftrin ghost.
Speaker 1: Yes, yes, is enough.
Speaker 2: One thou shalt not drink a cappuccino after eleven am
Speaker 2: in Italy.
Speaker 1: That's another one.
Speaker 6: Okay, Yeah, that's how saying you got you. You just
Speaker 6: rolled them off like you are the right person to
Speaker 6: do this.
Speaker 1: That's a funny idea. I'll give it a whirl maybe.
Speaker 2: Okay, next bit of coffee news, you guys, the robots
Speaker 2: are coming to destroy our coffee. No, so apparently there's
Speaker 2: a Starbucks Chatchypte app.
Speaker 1: Why ask why? Ask why?
Speaker 3: Why? For ordering what I can't even imagine.
Speaker 1: To help you pick your coffee order.
Speaker 4: I hate that this.
Speaker 1: Is such a gimmick.
Speaker 2: Yes, so someone at Food and Wine God bless her,
Speaker 2: tried this. In April twenty twenty six, Starbucks introduced its
Speaker 2: betas Starbucks app and jet Chat Gipt, which just strink
Speaker 2: orders to customers based on their text or image inputs
Speaker 2: into the chatbox thread. Consumers can ask for a drink
Speaker 2: order idea based on their flavor preferences, personal style, past orders,
Speaker 2: and more. I put the app to the test, she says,
Speaker 2: to find out if it's actually helpful, and I identified
Speaker 2: a few issues with the user experience.
Speaker 1: Along the way.
Speaker 6: Issue number one, it's thereat. The only options you have
Speaker 6: is Starbucks coffee.
Speaker 1: Well, that's issue number one, and the most.
Speaker 3: Expensive coffee on the menu.
Speaker 1: Probably yep, yes, right.
Speaker 2: So she gives some examples of things that she tried
Speaker 2: in this app. They're really funny, she says. When I
Speaker 2: asked for When I asked it for a drink ideas
Speaker 2: based on a headshot I posted on Instagram, its suggestion
Speaker 2: seemed largely influenced by the black and cream color palette
Speaker 2: of my clothing. It recommended ordering a vanilla sweet cream
Speaker 2: cold Brews. Who wants a drink based on their clothes?
Speaker 2: That's weird, so strange, Yeah, she said, Not all of
Speaker 2: its advice is good. Two of the creamy non dairy
Speaker 2: drinks it suggested to me when I asked for dairy
Speaker 2: free options were plain cups of steamed or cold non
Speaker 2: dairy milk.
Speaker 3: Crows. What that's a misstep.
Speaker 2: While it claims to not offer drink suggestions based on
Speaker 2: stereotypes or generalizations, oh wow, it was willing to answer
Speaker 2: my request for a drink for an LGBTQ plus person
Speaker 2: with no other parameters or input at it. Its initial
Speaker 2: response exclusively recommended vividly hued, colorful drinks with an emphasis
Speaker 2: on pink beverages.
Speaker 1: That is not okay.
Speaker 3: No, no, this is silly at.
Speaker 2: Play stupid games, win stupid prizes, is what I have
Speaker 2: to say to this.
Speaker 3: I also feel like a gimmick who doesn't know their
Speaker 3: coffee order correct. Show me a person in this world
Speaker 3: who's like, ah, should I get here?
Speaker 2: This is for a twelve year old? Yes, how do
Speaker 2: you want your coffee? Show us your headshot and we'll
Speaker 2: recommend the coffee we think goes.
Speaker 1: Best with your what you're wearing.
Speaker 3: Like, it's so absurd, it's embarrassing.
Speaker 1: It's so rude to an actual coffee drinker.
Speaker 2: I think it's so condescending and like a slap in
Speaker 2: the face to people who love coffee. Yeah, to be like,
Speaker 2: you can get you can find good coffee this way.
Speaker 1: No, you can't.
Speaker 3: It's no absurd dumb. I don't want to be fed
Speaker 3: your ideas or like, I don't need to be on
Speaker 3: this AI like coffee coffee, you don't need to go
Speaker 3: on the AI trend or whatever. Yes, you know.
Speaker 2: I saw commercial the other day for Chase Bank, and
Speaker 2: it showed this guy sort of melancholically walking through a city.
Speaker 2: He's trying to get a cup of coffee. It's delivered
Speaker 2: by a robot. He's trying to, like, you know, figure
Speaker 2: something out at a gas station. It's all like a
Speaker 2: pin pad whatever, can't can't interact with anybody.
Speaker 1: He walks into a Chase Bank and there's a person.
Speaker 1: She's like, Hey, come on, let's go sit down at
Speaker 1: my desk and talk. It's nice.
Speaker 2: So the whole point was like, in this world of
Speaker 2: increased AI and robots and computers were trying to find
Speaker 2: more human to human interaction. Starbucks get with the program, like,
Speaker 2: that's that's where we want to go.
Speaker 4: Ye, Chase Bank for that, I make you the.
Speaker 2: Biggest bank in the world, but yeah, that's where we
Speaker 2: want to go.
Speaker 3: Also, I feel like Starbucks was the probably just because
Speaker 3: the largeness of it, the chainness of it, Like the
Speaker 3: first idea to me as a barista. Like you know,
Speaker 3: I had a friend in high school who became a
Speaker 3: Starbucks barista, So like that job. It was Starbucks was
Speaker 3: the first entree to that, and so into the and
Speaker 3: the whole idea of like getting your name wrong, Like
Speaker 3: these are all funny human things that you can lean
Speaker 3: into and like enjoy.
Speaker 2: And the point of an interface like Starbucks is you
Speaker 2: can completely customize. I mean, that's a whole joke, right,
Speaker 2: you want half calf, no fat, no foam, level, all
Speaker 2: the things.
Speaker 1: Yeah, why are you handing that off to a robot?
Speaker 1: I know, to for sure get it wrong. Yeah, and
Speaker 1: to just be some dumb again like a gimmick. It's
Speaker 1: just a gimmick.
Speaker 2: And I don't think we should be playing gimmicks with
Speaker 2: our coffee.
Speaker 3: And isn't the best thing about being a regular at
Speaker 3: a place is someone knowing your order. Like me going
Speaker 3: to the coffee guy Gamd outside of Yart. He welcomes
Speaker 3: me and starts getting my coffee before I even I
Speaker 3: love it so much, it's so it's.
Speaker 6: Very It reminds and this whole thing reminds me of
Speaker 6: this sort of trend right now of people trying to
Speaker 6: outsource their like physical being to a robot, like what
Speaker 6: tell me what to eat? Tell me what to consume? Yeah,
Speaker 6: and you knows see maybe partly due to your influence.
Speaker 4: I have started going to therapy recently, and.
Speaker 6: One of the things that I have been talking to
Speaker 6: my therapist about is like this idea of being like
Speaker 6: embodied and not and and so, because you know, so
Speaker 6: much of my work is like in my head, and
Speaker 6: like I I often am like not totally aware of
Speaker 6: like exactly how I'm feeling in any given moment, like sure,
Speaker 6: and I think that this is kind of catering to
Speaker 6: that thing.
Speaker 1: It's like you don't don't don't.
Speaker 6: Listen to your to yourself, don't listen to your body
Speaker 6: to see what ma coffee you want? Yeah, let's your
Speaker 6: phone and let the AI just like tell you exactly
Speaker 6: what to eat, what to.
Speaker 1: Consider, and what you feel.
Speaker 3: Emotions are hard, exactly put them into this computer.
Speaker 1: Yes, such a terrible idea.
Speaker 2: I hope I hope it gets just blasted because it's
Speaker 2: I just you're ruining everything.
Speaker 1: You're ruining everything about coffee that we love. Yeah, I
Speaker 1: hate it.
Speaker 4: Okay, give us some better news, got to have better news.
Speaker 1: Okay, it's adorable.
Speaker 2: I'm a big baseball fan. I wasn't aware of this
Speaker 2: particular ritual. It's only about ten years old, so it's
Speaker 2: it's not, you know, a century old. But at Wrigley
Speaker 2: where the Chicago Cubs plays stadium, I've been to many times.
Speaker 2: It is much like Fenway, a very historical special place
Speaker 2: and great place to watch a ball game, and I
Speaker 2: watched many many games there.
Speaker 1: The Cubs have.
Speaker 2: This kind of Newish tradition where they send the opposed
Speaker 2: the visiting team's rookies on a coffee run before the game.
Speaker 1: I love that for the whole team.
Speaker 3: Yeah.
Speaker 2: So the Cubs will call in an order to the
Speaker 2: Starbucks down the street and it is unfortunately Starbucks, and
Speaker 2: they put in an order of like this says, twenty
Speaker 2: seven coffees, all individually, right, okay, so this is a
Speaker 2: it's a pain. This is a pain in the butt. Yeah,
Speaker 2: And that's the point. And then for this particular one
Speaker 2: right up, they sent the Oakland A's rookie is about
Speaker 2: five or six rookies through the streets of Chicago in
Speaker 2: full dress uniform. Love this to pick up these coffee orders, right,
Speaker 2: like trays of coffees walk back through. So funny and
Speaker 2: what an adorable very welcome to Chicago and ritual for
Speaker 2: the opposing team.
Speaker 4: And the coffee is for the Cubs, the Cubs.
Speaker 1: The coffee is for the Cubs, right right, You're going
Speaker 1: to get our coffee.
Speaker 6: There's a little bit of trust there too, that they're
Speaker 6: not like spitting in the cups or.
Speaker 1: Sabotaging this right right. Really cute. But I love ballplayers,
Speaker 1: so I used to.
Speaker 2: When I came into journalism, I used to write sports
Speaker 2: and I wrote for Sports Illustrated.
Speaker 1: I you know, interviewed lots of people.
Speaker 2: I always loved interviewing ballplayers because they are incredibly.
Speaker 1: Succinct.
Speaker 3: How funny.
Speaker 1: Listen to this.
Speaker 2: Gauge jump one of the Oakland A's rookies, who goes
Speaker 2: We went out to do this as it was cool.
Speaker 2: It was weird walking over there in full uniform. I
Speaker 2: didn't get a coffee, but I made sure everyone else
Speaker 2: got a coffee.
Speaker 3: Oh, follow the rules.
Speaker 1: Here's another quote from another player. It was cool.
Speaker 2: Everybody was pretty cool about it.
Speaker 1: All the fans were taking pictures. It was cool.
Speaker 3: You know, in some ways. When I when you first
Speaker 3: started saying this, part of me was like, is this
Speaker 3: like a little bit hazing, but then yeah, yeah. It
Speaker 3: also feels like as a rookie you are not the
Speaker 3: star player. I mean you could be, and so like
Speaker 3: in a way it gets them to be you know,
Speaker 3: wound up in like Chicago baseball fandom and like people excited,
Speaker 3: Like it's kind of yeah.
Speaker 2: Totally, I love everything about this to that point of
Speaker 2: the hazing another player, there was a little bit of heckling,
Speaker 2: but everyone was pretty cool.
Speaker 1: Cool is definitely another one.
Speaker 2: We also had some leftover coffee after the game, so
Speaker 2: we grabbed a lot.
Speaker 1: It was fun.
Speaker 3: I'm really feeling the energy and the love.
Speaker 1: Can I tell you.
Speaker 2: Like I I interviewed race car drivers, football players, hockey player,
Speaker 2: basketball players. I could tell you a baseball player from
Speaker 2: the quote, Wow, it's cool.
Speaker 3: What is it about them that they don't have much
Speaker 3: to us?
Speaker 1: It's not a social game.
Speaker 2: You are not next and you don't talk to players,
Speaker 2: right you imagine a baseball you're ye, three folks away
Speaker 2: out in the out here and you're not talking to people.
Speaker 1: I think that's maybe part of it. You know, football
Speaker 1: you've got to huddle. You know, people are next to
Speaker 1: each other. Basketball you're like shit talking on the court.
Speaker 3: Yeah.
Speaker 2: Yeah, I don't know if that's why, but like I
Speaker 2: could pick out a baseball player from a quote.
Speaker 3: Yeah, that's so funny.
Speaker 2: Yeah, And this is why the baseball players that don't
Speaker 2: like the Keith hernandez Is of the world, who are like,
Speaker 2: you know, equacious and then and talkative and outgoing, they
Speaker 2: become commentators because you're so few.
Speaker 1: There's so few. But I love that story. What a
Speaker 1: fun what a fun idea and tradition.
Speaker 2: So last time on talking coffee, we talked about the
Speaker 2: video games right that we're coming out for coffee lovers.
Speaker 2: There's one apparently that's set in Tokyo, and I think
Speaker 2: it's called Tokyo Coffee Shop.
Speaker 1: And the whole game is I'm.
Speaker 2: Sitting in coffee shops making coffee, drinking coffee, talking to
Speaker 2: other people in the cafe about coffee.
Speaker 1: Sounds amazing, Yeah, sounds great.
Speaker 2: I came across I don't know, maybe because I did
Speaker 2: that story.
Speaker 1: I got served This.
Speaker 4: Story algorithm is like a new niche.
Speaker 2: This is uh okay. The headline is double ow seven
Speaker 2: First Light Okay, which is apparently a Bond video game. Yeah,
Speaker 2: can make a good cup of coffee.
Speaker 6: Yes, okay, okay, they're like a coffee mini game in
Speaker 6: the James Bond game.
Speaker 1: No, no, it's not. It's not a game. But listen
Speaker 1: to this. I love this.
Speaker 2: Some video game player or writer or reviewer his name
Speaker 2: is Luke Plunkett, did a review of this game and
Speaker 2: noticed in the game all the locations coffee machines were like.
Speaker 1: Factually accurate college wow, and high tech.
Speaker 4: Love this detail like.
Speaker 2: He shows this one this in game Wow espresso maker.
Speaker 3: It's a serious like restaurant style.
Speaker 1: Yes, and the graphics are I mean incredible.
Speaker 2: This looks like a photograph basically, But he says, because
Speaker 2: I'm no longer capable of playing video games like a
Speaker 2: normal human being. When I fired up Double seven First
Speaker 2: Light earlier this week to ostensibly play as a globe
Speaker 2: trotting secret agent, I instead quickly found myself poking around
Speaker 2: kitchens and breakrooms looking at how everyone in the game
Speaker 2: was making coffee. And I pleased to report that for
Speaker 2: the most part, everyone in this game is doing just fine,
Speaker 2: maybe better than fine cast dryes on these excellent espresso machines.
Speaker 4: He shows other ones in the game. This is a.
Speaker 3: Another restaurant style one, and then that this one looks
Speaker 3: like mine, looks like the one that I have.
Speaker 2: The detail coffee expert Jesse Rob hopefully tells me that
Speaker 2: the machine appears to be very closely based on Lesbetsiali's
Speaker 2: Mini Vivaldi.
Speaker 1: Two, like very serious machines.
Speaker 4: That's so great.
Speaker 1: He goes on to say.
Speaker 2: Those who prefer their coffee dripping all morning and tasting
Speaker 2: like an ashtray are also being looked out for, as
Speaker 2: the game also includes good old fashioned trip coffee machines.
Speaker 1: You can see this guy's yeah.
Speaker 3: Station okay marble Marble backsplash.
Speaker 2: Presumably the above is for use by the same character
Speaker 2: as the blender and protein shakes everywhere, because for them,
Speaker 2: the joys of taste and flavor are secondary to crunching
Speaker 2: numbers and maximizing gains.
Speaker 4: This is a great angle for a video game story.
Speaker 2: I mean, I'm obsessed with this person for noticing all
Speaker 2: of this and taking the time to write this up
Speaker 2: and research it. Wonderfully, the game doesn't just make a
Speaker 2: couple of machines and call it today.
Speaker 1: There are more.
Speaker 2: Not too far in the campaign, Bond finds himself in
Speaker 2: a smuggler's marketplace in the Mauritania desert, where the locals
Speaker 2: short on amenities and the rusking hulks of old cargo
Speaker 2: ships are brewing themselves cups of coffee on stovetops.
Speaker 1: Wow, I love it. French press pour over.
Speaker 6: Yeah, a little sign that says, don't touch because it's hot.
Speaker 1: Because it's hot.
Speaker 2: Later in the game, situated in the dystopian corporate offices
Speaker 2: of a military arms manufacturer, we have an example of
Speaker 2: an automatic coffee machine which grinds Storre's milk and produces
Speaker 2: loads of different types of coffee at the press of
Speaker 2: a button. The ideal coffee solution for a company that
Speaker 2: values aesthetics and perceived cost over the actual quality of
Speaker 2: the coffee being produced.
Speaker 1: I just love what a niche.
Speaker 3: Yeah, I love it.
Speaker 6: Well, this is fantastic. And every element of these machines
Speaker 6: had to be carefully designed by artists that worked on
Speaker 6: the game, and so I feel like to those designers
Speaker 6: and the video game developers, I have to say, release
Speaker 6: the coffee DLC that the downloadable content that games produced
Speaker 6: sometimes that are like extra things we need the James
Speaker 6: Bond Coffee shopp be making. Yeah, like make it interactive.
Speaker 6: You did all the work to design it, make these
Speaker 6: things interactive, and like let us let us make coffee
Speaker 6: if we want for the whole the whole game.
Speaker 2: Is such a good point because you know, he he
Speaker 2: does in this in this piece, give all all the
Speaker 2: props to the art department in this game, and like,
Speaker 2: how cool it must be that someone noticed, right, because
Speaker 2: they obviously took a lot of time to make those
Speaker 2: details accurate and interesting and noteworthy.
Speaker 1: And yeah, not just in the.
Speaker 2: Background, and he noticed, and now we're talking about it.
Speaker 1: It's really cool.
Speaker 3: I would love for the whoever it would be, the designer,
Speaker 3: the director, who's the coffee hound behind that? You know,
Speaker 3: there had to be someone who's like who decided, you
Speaker 3: know what we're gonna do here?
Speaker 1: Yeah? Do you know what it reminds?
Speaker 4: Yes, get them on the pod.
Speaker 2: I don't know if this is right, but like, why
Speaker 2: haven't we had this might be fairly obvious. Why hasn't
Speaker 2: there been a great Disney movie like a ratituo e
Speaker 2: but about like a coffee shop or coffee maybe because
Speaker 2: caffeine's not appropriate for kids, but like putting that aside,
Speaker 2: like where is the great coffee shop? Like animation Disney
Speaker 2: movie are something there's something.
Speaker 6: Very specifically thinking animation, like a like a really richly
Speaker 6: like yes, animation, but.
Speaker 1: Like is this I mean, the beauty and the jungles
Speaker 1: of the.
Speaker 3: Tea pot is giving your character.
Speaker 1: Coffee pots of.
Speaker 6: Movies are are are fantastical not necessarily set in the
Speaker 6: modern world. I mean a lot of them are like
Speaker 6: like once you mentioned, but maybe that's also part of it,
Speaker 6: Like coffee shops feel like a very contemporary thing, and
Speaker 6: a lot of these those movies tend to be either
Speaker 6: missing or whatever.
Speaker 2: I watched one where Jerry Sein felt to be who
Speaker 2: fell in love with a woman played by Renelle Always
Speaker 2: so please please be movie. Sorry, And maybe there's a
Speaker 2: cultural Okay, this is coming in my mind as we talk.
Speaker 1: What if like pick a very.
Speaker 2: Coffee heavy culture, like Cuban coffee, right, maybe we're going
Speaker 2: to learn about Cuban culture in this movie. And it's
Speaker 2: around a family that runs a Cuban coffee shop. Yeah,
Speaker 2: and the whole there's some other story, but the backstory
Speaker 2: is all the coffee making and the community that comes
Speaker 2: through the Cuban coffee community.
Speaker 1: I'm telling you, this is a golden that's.
Speaker 3: Sort of giving me like cocoa flavors in terms of
Speaker 3: like family and like the memories of the young person.
Speaker 3: So like with Ratichili, it all came back to that
Speaker 3: old critic reminding child mildhood food. And so maybe maybe
Speaker 3: this person in your Cuban story goes far far away
Speaker 3: from Cuba, but the smell of coffee brings him, locates
Speaker 3: him back in time or something something. There's something here, yeah.
Speaker 4: The aroma of coffee. Yeah.
Speaker 6: Well in Incanto there was that one of the kids
Speaker 6: that drinks a lot of coffee.
Speaker 4: That's kind of ye, that's true.
Speaker 3: That was great talking a mile a minute.
Speaker 1: Yeah, that was very true.
Speaker 3: My kids were like, what what's happening?
Speaker 2: Yeah, but it's just such an evocative you know, the
Speaker 2: coffee shop is just such like an evocative place.
Speaker 1: I just think it would be a great setting for.
Speaker 5: Like a.
Speaker 3: Community feel. Yeah. Yeah, all right, Disney, get on it.
Speaker 1: Back to you.
Speaker 3: Yeah right, you're welcome. Another free idea full of.
Speaker 1: Them these days. Well, thanks, guys, this was so fun.
Speaker 4: I'm really fun.
Speaker 1: One of the Guindi's on to talk about Loki coffee.
Speaker 3: A purist external interview. I think it might have been.
Speaker 3: I mean, we had.
Speaker 1: John, We're really journalist.
Speaker 3: John was John on. Yes, you're right, John was tasting.
Speaker 4: But John is part of the family, so that he's
Speaker 4: part of that.
Speaker 2: He's basically I mean, yeah, this was a first real Yeah.
Speaker 6: We didn't talk about the cold are the candy Lobby,
Speaker 6: But I guess because Adrian is not as directly involved.
Speaker 1: He did it.
Speaker 2: Maybe we'll try to We'll try to effort Gindy on
Speaker 2: her husband. Yeah, but but I have a feeling, well,
Speaker 2: we'll be following up with low Kei and maybe doing
Speaker 2: some more with them.
Speaker 1: We'll see.
Speaker 2: Yeah, thanks guys, all right, we'll see you next time
Speaker 2: on Talking Coffee and don't forget to go check out
Speaker 2: our great interviews on Off the Cup. We talk politics,
Speaker 2: little mental health, little uh, some interviews.
Speaker 1: It's great stuff. Go over there and we'll see you
Speaker 1: next week.
Speaker 4: Bye.
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