WEBVTT - S.E.’s Talkin’ Coffee … and caffeine minimalism

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<v Speaker 1>Welcome to Talking Coffee. I'm your Hostessy Coff.

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<v Speaker 2>I'm joined by my producers Lauren and Derek.

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<v Speaker 1>As always, Hi guys, helloing, cheers. You ready for some

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<v Speaker 1>Talking coffee?

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<v Speaker 3>Yes, I'm so excited. I have my coffee here.

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<v Speaker 1>All we're all we're all coffeeing up right now.

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<v Speaker 3>I got to take a sip at the moment you

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<v Speaker 3>say it, I know it's Pavlovian.

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<v Speaker 2>Yes, Well, we've got a really fun show today. We've

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<v Speaker 2>got I've got great coffee news, some follow ups to

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<v Speaker 2>Last Coffee News stories. But first, uh, if you listened

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<v Speaker 2>to our well, if you've been listening to Talking Coffee

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<v Speaker 2>this entire time, you know the story that I shared,

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<v Speaker 2>which is I am on the DCAF coffee train and

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<v Speaker 2>last Talking Coffee, we reviewed and taste tested a brain

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<v Speaker 2>and new rt D ready to Drink DCAFF coffee product

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<v Speaker 2>in a can that I came across on social media

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<v Speaker 2>called Loki Coffee and oddly, oddly like I found this

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<v Speaker 2>on social media and I was like, oh my god,

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<v Speaker 2>this is for me, and then oddly realized I know

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<v Speaker 2>the people who made this coffee perfect.

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<v Speaker 1>So amazing.

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<v Speaker 2>So the guy Chris Gndelsberger worked with my husband Goodie

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<v Speaker 2>on the hill in DC. He and his wife are

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<v Speaker 2>still there, and they came up with this coffee product,

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<v Speaker 2>Loki Coffee.

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<v Speaker 1>It is dcaff coffee, like just for me. It feels

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<v Speaker 1>like it was just for me, like we.

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<v Speaker 2>Have talked about how few decaff coffee options there are

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<v Speaker 2>and then it then then it appears.

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<v Speaker 1>Yeah, and we tried it and we really enjoyed it.

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<v Speaker 3>Yeah, it was definitely like a two thumbs up situation.

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<v Speaker 4>Yeah.

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<v Speaker 1>I think Derek called it high key good.

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<v Speaker 4>I called it hikey good.

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<v Speaker 2>Well, we all agreed we needed a follow up, so

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<v Speaker 2>I have Adriana Gindelsberger. She is Chris Gondelsberger's better half

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<v Speaker 2>and the other co founder of low Key Coffee.

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<v Speaker 3>Welcome Adriana, thank you, Hi, so happy to be here.

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<v Speaker 5>This is amazing and it's cold for season, so perfect timing.

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<v Speaker 1>So I'm so happy. I'm so happy.

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<v Speaker 2>I'm so happy you exist, I'm so happy you did this.

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<v Speaker 1>I'm so happy you're here today.

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<v Speaker 2>I talked about my origin story Adriana, and I don't

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<v Speaker 2>know if you've if you heard it, so I'll briefly

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<v Speaker 2>share it again. But my origin story to decaf was.

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<v Speaker 1>I don't know.

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<v Speaker 2>At some point around like forty five, my morning coffee,

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<v Speaker 2>which had always done its job tasted great and woke

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<v Speaker 2>me up, suddenly started putting.

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<v Speaker 1>Me to sleep.

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<v Speaker 2>There was no up, there was no initial jolt. It

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<v Speaker 2>was immediate crash. And I don't know if it was

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<v Speaker 2>because my body just suddenly got intolerant to caffeine or perimenopause,

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<v Speaker 2>which changes everything that you love about life, and I've

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<v Speaker 2>come to know and so I don't know, but it

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<v Speaker 2>became impossible. I tried to work with caffeine for a really,

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<v Speaker 2>really really long time through that process, and it just

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<v Speaker 2>became like impossible. And my mom was over one day

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<v Speaker 2>and she was like, have you tried decaff? And I

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<v Speaker 2>was like, I didn't even think of decaf?

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<v Speaker 1>Probably no.

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<v Speaker 2>It was like, what I know, because Adriana, I grew

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<v Speaker 2>up outside of Boston, Massachusetts, with Duncan donuts very much

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<v Speaker 2>in my life, and I just always associated decaf with weakness,

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<v Speaker 2>so it didn't even cross my mind. A lot of Yeah,

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<v Speaker 2>Lauren and Derek really talked me through it, hyped me up,

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<v Speaker 2>you can do this.

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<v Speaker 1>For sure, and I did.

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<v Speaker 2>I switched to decaff, but it's a very caffeinist world,

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<v Speaker 2>and there just weren't a lot of options. So when

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<v Speaker 2>I found low Key Coffee, I was like, oh my god,

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<v Speaker 2>finally someone gets me and understands me. I felt seen

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<v Speaker 2>and heard.

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<v Speaker 3>But it was funny your your admission, Like a lot

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<v Speaker 3>of people wrote in to say, like I too, I'm

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<v Speaker 3>on the decaf coffee train.

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<v Speaker 4>So I was not alone.

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<v Speaker 1>That's so true.

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<v Speaker 2>And you know, for someone who has a coffee podcast

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<v Speaker 2>and who talks about coffee all the time, we have

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<v Speaker 2>we have heard from a lot of people who are.

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<v Speaker 1>Like me too.

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<v Speaker 2>I am also ashamed, yes, but like, tell me some

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<v Speaker 2>of your tips and secrets, like.

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<v Speaker 1>What do you do when you're in Italy? What do

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<v Speaker 1>you do when you're abroad? What do you do?

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<v Speaker 2>So it really has become sort of a theme of

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<v Speaker 2>this pod. But I want to know what was your

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<v Speaker 2>origin story, Adrianna. How did you come to this idea

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<v Speaker 2>that you needed a decaf coffee product.

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<v Speaker 5>Yeah, it's it's been a journey. I am an absolute

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<v Speaker 5>coffee lover. I've always loved my coffee, the ritual of coffee,

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<v Speaker 5>just you know, everything about it. Ever since I mean

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<v Speaker 5>since I was like a teenager. So I've always enjoyed coffee,

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<v Speaker 5>and actually it was I've got gudy and I have

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<v Speaker 5>three kids, and it was while I was pregnant, I

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<v Speaker 5>start to dip my toe into decaf because you have

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<v Speaker 5>to be somewhat mindful of your caffeine intake. And I

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<v Speaker 5>didn't want to think about it too much because you know,

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<v Speaker 5>I might enjoy a soda here, some chocolate there, and

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<v Speaker 5>I was like, I don't want to be adding up

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<v Speaker 5>the milligrams of caffeine I'm intaking. So I said, you

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<v Speaker 5>know what, I'll try decaf because I didn't want to

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<v Speaker 5>give it up completely, and so I did that. I,

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<v Speaker 5>you know, had switched back to caffeine between my first

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<v Speaker 5>and second son, and then interestingly, after I had audio

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<v Speaker 5>our second son, I switched back to caffeine and I

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<v Speaker 5>was like, okay, like I am not feeling good and

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<v Speaker 5>I don't exactly know, like nothing else is really changing

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<v Speaker 5>except the caffeine. So I started to say, you know,

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<v Speaker 5>maybe I just want to be drinking more zcaf. So

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<v Speaker 5>I started to switch to that, and I did notice

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<v Speaker 5>like a market difference in how I felt like I

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<v Speaker 5>can be an anxious person, and I felt a lot

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<v Speaker 5>less anxious. Yeah, I felt like I was sleeping better,

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<v Speaker 5>My energy felt even. You know, I think there's this

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<v Speaker 5>perception that you need the caffeine to get you through

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<v Speaker 5>the day, and I think, like a baseline for a baseline,

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<v Speaker 5>and I think that's true if that's where your baseline

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<v Speaker 5>is is you know, you wake up and you take

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<v Speaker 5>the sip. So it's not to say there's you know,

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<v Speaker 5>probably some withdrawal. If you're going from caffeinating three or

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<v Speaker 5>four cups a day straight to decalf, you would feel that.

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<v Speaker 5>But for myself, I just noticed like a lot more

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<v Speaker 5>even energy, don't. I don't need the caffeine. Surprisingly, And

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<v Speaker 5>so I had made that marked shift and have been

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<v Speaker 5>a decaf drinker for a little over four years now, and.

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<v Speaker 2>Just when I was Adriana before you Go, I noticed, Yeah,

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<v Speaker 2>I loved when I switched to decaf, When I when

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<v Speaker 2>I finally embraced it, what I loved was I could

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<v Speaker 2>have more coffee. Yeah, because she was limiting my caffeine

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<v Speaker 2>from pregnancy on, I was limiting it. I have a

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<v Speaker 2>heart issue as well, that caffeine's not great for so,

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<v Speaker 2>like I was always limiting it and watching it and like,

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<v Speaker 2>is this too I don't have to do any of that.

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<v Speaker 2>Now I can have as much coffee as I want because.

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<v Speaker 5>Yeah, and there's like you said, people, it is and

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<v Speaker 5>there's so many people that come out of the ward work,

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<v Speaker 5>Like as you start to talk about decaff, people are like, oh,

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<v Speaker 5>you know, I've been looking for my afternoon coffee, like

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<v Speaker 5>I don't want to be drinking caffeine.

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<v Speaker 1>Or I've also seen a secret society.

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<v Speaker 5>A secret society, I think, but you know, it doesn't

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<v Speaker 5>mean to be a secret. You can be loud and proud,

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<v Speaker 5>don't let the barista scare you away.

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<v Speaker 1>Yes, yes, there is.

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<v Speaker 3>There is like a do you feel judged ordering?

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<v Speaker 5>Defa yes, but I do it regardless, like judge me

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<v Speaker 5>what you want. I enjoy it and I don't want

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<v Speaker 5>the effects of the caffeine.

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<v Speaker 1>Well, I saw congratulations.

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<v Speaker 2>I saw a giant Bloomberg piece this morning as I

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<v Speaker 2>was just calling news for coffee News, and I'm going

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<v Speaker 2>through this piece and low Key.

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<v Speaker 1>Is all over exited right. It just came out today.

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<v Speaker 2>Here's what I love though the headline caffeine minimalists really

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<v Speaker 2>write routines to battle coffee jitters.

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<v Speaker 1>I am a caffeine minialist.

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<v Speaker 2>Which is such a nice, I don't know, intellectual way

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<v Speaker 2>of describing people who limit their caffeine.

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<v Speaker 1>I'm just a caffeine minimalist.

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<v Speaker 4>You're a Maricabo of coffee.

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<v Speaker 3>Yeah, oh yes, I'm.

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<v Speaker 2>Just a minimalist. But this is so great. This article

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<v Speaker 2>is about kind of a market shift. It says many

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<v Speaker 2>consumers are experimenting with options beyond traditional coffee, paying heat

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<v Speaker 2>to caffeine's impact on sleep, mood, energy level, all the

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<v Speaker 2>things you and I are just talking about. Consumers are

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<v Speaker 2>becoming more cognizant of energy management and their beverage choices,

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<v Speaker 2>with some drinking coffee in the morning but going easy

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<v Speaker 2>on caffeine in the afternoon. Sales of low caffeine or

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<v Speaker 2>caffeine free beverages are growing, with sales of refrigerated RTD

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<v Speaker 2>bottles of uncaffeinated coffee and tea up almost fifteen percent

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<v Speaker 2>in the fifty two weeks ending March twenty two. So

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<v Speaker 2>this is either great news for you or great news

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<v Speaker 2>because of you. Like how early into this market were you?

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<v Speaker 5>Yeah, it's it's great, Like the article really lines up.

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<v Speaker 5>We did a ton of research when we were, you know,

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<v Speaker 5>kicking around the idea of getting into this and it

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<v Speaker 5>lines up really well, like we've seen in our own research,

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<v Speaker 5>a lot of that growth in not just you know,

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<v Speaker 5>the low caffeine caffeine minimalist transition, but also you know,

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<v Speaker 5>a transition to ready to drink as URTD as you

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<v Speaker 5>often say, and you know, cold coffee options. And so

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<v Speaker 5>marrying the two together to bring a decaf cold brew

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<v Speaker 5>in a can felt like something right, felt something like

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<v Speaker 5>exactly what I was looking for and wasn't able to

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<v Speaker 5>find something that wasn't chemically processed, you know, all the reasons,

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<v Speaker 5>and and so we found the Bloomberg articles, you know,

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<v Speaker 5>research really aligned with our own. And I think it's

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<v Speaker 5>just the early days of you know, people starting to

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<v Speaker 5>talk about it more, and so I think, you know,

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<v Speaker 5>that's the direction we like to say, like, you know,

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<v Speaker 5>the future of coffee isn't necessarily more caffeine, it's just

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<v Speaker 5>better decaf because.

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<v Speaker 2>It's Yes, what's your background, Adriana, Like how did you

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<v Speaker 2>how did you come to this and how would someone

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<v Speaker 2>just start a coffee back?

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<v Speaker 1>It's great question?

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<v Speaker 3>Yeah, yeah, yeahs a great question.

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<v Speaker 5>Now, well, I I have worked in consumer package good

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<v Speaker 5>marketing for almost a decade and in fortune five hundred.

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<v Speaker 5>So I'm very familiar with you know, marketing and brand

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<v Speaker 5>building and have familiar to familiarity with that. And you know,

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<v Speaker 5>Gindy's very well versed in you know, the beverage space

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<v Speaker 5>and now the candy space and all of that. So yeah,

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<v Speaker 5>we felt like we both had some great background and

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<v Speaker 5>experience to well, you know, this is something we're looking for,

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<v Speaker 5>we can't find it, Like, let's do it ourselves. Like

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<v Speaker 5>we feel like we could really bring this to life

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<v Speaker 5>life and bring something that you know is a current

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<v Speaker 5>gap in the market.

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<v Speaker 2>Talk to me last time when we when Lauren and

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<v Speaker 2>Derek and I talked about Loki Coffee and we talked

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<v Speaker 2>about the process, and there's something like the Swiss water process.

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<v Speaker 1>Talk me through sounds great, Talk me through what that actually.

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<v Speaker 3>Means and how it compares Like we we we've been

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<v Speaker 3>consistently mystified by the decaffeinating process.

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<v Speaker 1>Yeah, the taking caffeine out of cow?

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<v Speaker 3>Does want to do that? What did you find in

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<v Speaker 3>the market and then where how did you land on

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<v Speaker 3>whatever that is?

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<v Speaker 5>Yeah, Yeah, it's it's a it's interesting what you uncover

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<v Speaker 5>when you're doing the research. It's a it's a complicated process,

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<v Speaker 5>and I think the most prevalent methods are these chemical

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<v Speaker 5>solvent methods, So whether you're using ethylactate or methylene chloride,

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<v Speaker 5>where they can you know, soak the coffee beans directly

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<v Speaker 5>in this chemically processed solution, or process the water and

0:11:56.280 --> 0:11:59.560
<v Speaker 5>strip the caffeine out. But what that often does is

0:11:59.640 --> 0:12:02.080
<v Speaker 5>also not just strip out the caffeine, but strip out

0:12:02.120 --> 0:12:05.160
<v Speaker 5>a lot of the flavor and the hot the qualities

0:12:05.160 --> 0:12:08.160
<v Speaker 5>of coffee, which is why decaff frankly, in my opinion,

0:12:08.200 --> 0:12:10.920
<v Speaker 5>gets a bad rap because that's you know a lot

0:12:10.920 --> 0:12:14.240
<v Speaker 5>of the way it's been processed, and Decaff's always kind of,

0:12:14.320 --> 0:12:16.800
<v Speaker 5>you know, an afterthought for a lot of brands, like

0:12:17.040 --> 0:12:21.280
<v Speaker 5>we have our decaff skew, here's our dcaff bean. People

0:12:21.320 --> 0:12:23.599
<v Speaker 5>who drink it don't have another choice, so they'll just

0:12:23.720 --> 0:12:24.120
<v Speaker 5>drink it.

0:12:25.040 --> 0:12:25.120
<v Speaker 3>Ye.

0:12:26.160 --> 0:12:28.720
<v Speaker 5>Where a Swiss water process, when we came across it

0:12:28.760 --> 0:12:31.960
<v Speaker 5>felt perfect. One. It doesn't use chemicals at all. So

0:12:32.120 --> 0:12:34.320
<v Speaker 5>if there is an option to not use chemicals, like

0:12:34.360 --> 0:12:36.080
<v Speaker 5>why not go that route and have you know, a

0:12:36.120 --> 0:12:39.440
<v Speaker 5>cleaner process. But the other piece of it is it

0:12:39.559 --> 0:12:43.760
<v Speaker 5>also retains the quality and flavor of coffee, so it

0:12:43.760 --> 0:12:45.960
<v Speaker 5>doesn't strip the oils out of the coffee bean because

0:12:46.000 --> 0:12:50.280
<v Speaker 5>it's only using water, temperature and time right to gently

0:12:50.320 --> 0:12:52.680
<v Speaker 5>remove that, and then it kind of maintains a lot

0:12:52.679 --> 0:12:56.360
<v Speaker 5>of the properties and the flavors that you would get

0:12:56.440 --> 0:13:00.480
<v Speaker 5>from a regular caffeinated coffee. So yeah, it was kind

0:13:00.520 --> 0:13:03.560
<v Speaker 5>of those two things that made it feel perfect for us.

0:13:04.160 --> 0:13:07.679
<v Speaker 5>So you know, it's clean, it's delicious, and it's decafs so.

0:13:08.200 --> 0:13:14.480
<v Speaker 2>And we did notice with the with the unflavored decaff

0:13:14.559 --> 0:13:19.840
<v Speaker 2>low key, it was so smooth, yes, not bitter, not chemically,

0:13:20.120 --> 0:13:22.800
<v Speaker 2>it was just a really it tasted clean. I think

0:13:22.880 --> 0:13:25.880
<v Speaker 2>Derek said, like this is refreshing, you know, like it

0:13:25.920 --> 0:13:29.800
<v Speaker 2>was a refreshing flavor. Maybe that's because of that process.

0:13:30.080 --> 0:13:32.360
<v Speaker 5>I think it's attributed partly to that. So you know,

0:13:32.440 --> 0:13:34.200
<v Speaker 5>you you don't, like I said, you don't have the

0:13:34.240 --> 0:13:37.320
<v Speaker 5>flavor stripped out as much. You Also, we use one

0:13:37.360 --> 0:13:41.679
<v Speaker 5>hundred percent Arabica bean, which there's Arabica and Robusta beans.

0:13:41.720 --> 0:13:45.559
<v Speaker 5>Arabica is is noted to be a little more smooth,

0:13:45.720 --> 0:13:49.480
<v Speaker 5>less bitter. And also this is a cold brew coffee,

0:13:49.520 --> 0:13:53.319
<v Speaker 5>so it probably it should taste a little more concentrated

0:13:53.320 --> 0:13:56.800
<v Speaker 5>than just concentrator cup of coffee. But with the cold brew.

0:13:56.679 --> 0:13:59.800
<v Speaker 1>Message held up on top of ice. It really did, yes, and.

0:13:59.800 --> 0:14:01.960
<v Speaker 5>Then with the cold brew method that also is known

0:14:02.000 --> 0:14:06.440
<v Speaker 5>to kind of make it smooth and less bitterer because

0:14:06.480 --> 0:14:10.880
<v Speaker 5>it's that slow brewing over you know, a twelve to

0:14:10.920 --> 0:14:13.560
<v Speaker 5>twenty four hour period of it actually brewing in cold

0:14:13.600 --> 0:14:17.680
<v Speaker 5>water versus you know, a hot filtration. So all of

0:14:17.720 --> 0:14:22.200
<v Speaker 5>those things combined Swiss water, cold brew process, Arabica beans

0:14:22.280 --> 0:14:24.480
<v Speaker 5>kind of creates that flavor profile you were describing.

0:14:25.200 --> 0:14:28.120
<v Speaker 2>Yeah, and how did you come up with the name,

0:14:28.160 --> 0:14:31.800
<v Speaker 2>because we were, like last year when I came out

0:14:32.160 --> 0:14:35.320
<v Speaker 2>that I was off the caffeine, we were trying to

0:14:35.320 --> 0:14:37.920
<v Speaker 2>come up with new names for decaf so that it

0:14:37.960 --> 0:14:39.720
<v Speaker 2>wouldn't feel so stigmatized.

0:14:40.520 --> 0:14:42.680
<v Speaker 1>And low key is just such a.

0:14:42.600 --> 0:14:47.960
<v Speaker 2>Great It really gets it because I still want the coffee,

0:14:48.280 --> 0:14:49.880
<v Speaker 2>but I don't need to be amped. I don't need

0:14:49.880 --> 0:14:54.280
<v Speaker 2>to be like, you know, on I don't need to

0:14:54.280 --> 0:14:57.600
<v Speaker 2>feel like I'm on drugs, right, but I just want chill.

0:14:57.680 --> 0:15:00.240
<v Speaker 2>I think Derek was like, maybe it's chill coffee. He's

0:15:00.280 --> 0:15:01.640
<v Speaker 2>such a great name. How'd you come up with it?

0:15:01.960 --> 0:15:06.000
<v Speaker 5>Thanks? Yeah, we were just came up with it because

0:15:06.000 --> 0:15:09.240
<v Speaker 5>we were kicking around, you know, a couple of different names,

0:15:09.280 --> 0:15:11.960
<v Speaker 5>like what could we call this? And honestly, Gindy just

0:15:12.000 --> 0:15:13.360
<v Speaker 5>kind of threw it out. We were driving one day

0:15:13.360 --> 0:15:15.080
<v Speaker 5>and he said, what if we called it low key coffee?

0:15:15.080 --> 0:15:17.080
<v Speaker 5>And it kind of just clicked in that moment. It's

0:15:17.120 --> 0:15:20.760
<v Speaker 5>like it has so many different things that made it

0:15:20.840 --> 0:15:23.440
<v Speaker 5>right for the brand, like low key coffee. So it

0:15:23.560 --> 0:15:27.320
<v Speaker 5>is a little more understated. It's more chill than a

0:15:27.360 --> 0:15:30.760
<v Speaker 5>regular cup of coffee. It Yeah, just the sound of it,

0:15:30.840 --> 0:15:32.920
<v Speaker 5>low key coffee. There's a little bit of that rhyming

0:15:32.960 --> 0:15:37.000
<v Speaker 5>scheme to it. It's very commonly used and understood term

0:15:37.520 --> 0:15:40.880
<v Speaker 5>in today's Yeah and gen Z young millennial, like everyone

0:15:41.000 --> 0:15:43.240
<v Speaker 5>uses it and gets it where and what that doesn't?

0:15:43.520 --> 0:15:46.440
<v Speaker 2>I think is brilliant because I feel like decaf coffee.

0:15:46.480 --> 0:15:48.520
<v Speaker 2>When I grew up, decaff coffee was for old people.

0:15:48.640 --> 0:15:52.800
<v Speaker 2>Yes it was you know my parents' friends or even

0:15:52.840 --> 0:15:56.160
<v Speaker 2>older like my grandparents were would have it after dinner, right,

0:15:57.120 --> 0:15:59.440
<v Speaker 2>no one else did. So I feel like you're directly

0:15:59.440 --> 0:16:01.480
<v Speaker 2>marketing to a younger audience.

0:16:02.040 --> 0:16:03.920
<v Speaker 1>That's really smart. Was that intentional?

0:16:04.080 --> 0:16:06.640
<v Speaker 5>Very intentional? I think, yes, we know there is a

0:16:06.680 --> 0:16:09.960
<v Speaker 5>swath of you know, current decaf coffee drinkers, and it's

0:16:10.040 --> 0:16:13.560
<v Speaker 5>constantly thought of as like an elderly person's beverage of choice,

0:16:13.600 --> 0:16:15.880
<v Speaker 5>but it is there is like a shift. I mean

0:16:15.960 --> 0:16:19.400
<v Speaker 5>two of us are right here on the talking Coffee

0:16:19.440 --> 0:16:21.119
<v Speaker 5>podcasts like who are current.

0:16:21.280 --> 0:16:25.080
<v Speaker 1>Drinkers feel elderly?

0:16:25.200 --> 0:16:29.160
<v Speaker 5>Yet no, we're not, and you know we can be

0:16:29.320 --> 0:16:32.840
<v Speaker 5>the representatives of all those people who there is that shift.

0:16:32.880 --> 0:16:35.760
<v Speaker 5>There is you know, the young millennial gen z who

0:16:35.840 --> 0:16:40.200
<v Speaker 5>are you know a little more health conscious the way

0:16:40.240 --> 0:16:45.840
<v Speaker 5>they're leading their lives and just awarefee justfeine minimalists exactly.

0:16:46.760 --> 0:16:49.640
<v Speaker 6>DCAF is like emphasizing the negative. It's like we've taken

0:16:49.680 --> 0:16:52.320
<v Speaker 6>the caffeine out of this and so yeah, it's like

0:16:52.400 --> 0:16:54.920
<v Speaker 6>d something has been removed, So the essence has been removed.

0:16:55.160 --> 0:16:57.080
<v Speaker 6>But like low key, it's like no, it's it's all

0:16:57.120 --> 0:16:58.120
<v Speaker 6>the coffee that you want.

0:16:58.200 --> 0:17:02.000
<v Speaker 2>It's it's all the Yeah. But it's a choice. It's

0:17:02.000 --> 0:17:05.320
<v Speaker 2>a choice choosing this. I'm choosing this, which is nice.

0:17:05.359 --> 0:17:07.800
<v Speaker 5>And just so you know, decaf coffee is not caffeine free.

0:17:07.840 --> 0:17:11.520
<v Speaker 5>There is a little bit of caffeine, it's just a

0:17:11.560 --> 0:17:13.760
<v Speaker 5>ton less and then regularly, like a regular cup of

0:17:13.760 --> 0:17:15.960
<v Speaker 5>coffee could be one hundred and fifty milligrams. This is

0:17:16.000 --> 0:17:17.080
<v Speaker 5>like ten x less than that.

0:17:18.040 --> 0:17:20.840
<v Speaker 2>Yes, and talk about that for a second too, because like,

0:17:22.320 --> 0:17:24.760
<v Speaker 2>is there a way to make it totally caffeine free

0:17:24.880 --> 0:17:27.400
<v Speaker 2>or do you do you intentionally leave a little caffeine?

0:17:27.400 --> 0:17:28.040
<v Speaker 1>What is that about?

0:17:28.320 --> 0:17:31.200
<v Speaker 5>Uh No, the Swiss water process removes like ninety nine

0:17:31.200 --> 0:17:34.640
<v Speaker 5>point nine percent of the caffeine. I think, I don't

0:17:34.680 --> 0:17:36.520
<v Speaker 5>know if there's a way to get to one hundred percent.

0:17:36.520 --> 0:17:38.520
<v Speaker 5>I'm not you know, a scientist, but I'm sure we

0:17:38.560 --> 0:17:41.399
<v Speaker 5>could ask someone and find out. But also because this

0:17:41.560 --> 0:17:43.119
<v Speaker 5>is you know, a cold brew and it's a little

0:17:43.119 --> 0:17:47.800
<v Speaker 5>more concentrated, but I think most typical decafs are up

0:17:47.800 --> 0:17:51.600
<v Speaker 5>to twenty milligrams of caffeine and that's considered decaf, and

0:17:51.640 --> 0:17:54.600
<v Speaker 5>that's in line with like other decaff beverages as well.

0:17:54.640 --> 0:17:57.320
<v Speaker 5>So there's a little bit so it can give you,

0:17:57.320 --> 0:18:01.080
<v Speaker 5>you know, a little more energy than zero, but it's

0:18:01.119 --> 0:18:04.040
<v Speaker 5>definitely not to the extent where you're you know, feeling

0:18:04.080 --> 0:18:06.280
<v Speaker 5>wired and jittery and and.

0:18:06.520 --> 0:18:12.160
<v Speaker 2>Yeah, I wonder if you had any any advice if

0:18:12.200 --> 0:18:17.640
<v Speaker 2>you know someone who is trying to get off caffeine,

0:18:17.880 --> 0:18:22.240
<v Speaker 2>or if you're thinking about how are how are what

0:18:22.359 --> 0:18:24.840
<v Speaker 2>are the ways in which you should not talk about

0:18:24.880 --> 0:18:27.480
<v Speaker 2>those people? And I am asking this for my friend Derek,

0:18:27.520 --> 0:18:33.440
<v Speaker 2>because Derek.

0:18:31.320 --> 0:18:32.760
<v Speaker 1>Has been Derek is is.

0:18:34.400 --> 0:18:38.480
<v Speaker 2>Him earlier, incredibly kind and supportive, but I think because

0:18:38.560 --> 0:18:44.080
<v Speaker 2>he's ignorant about how people live in a caffeinist world.

0:18:44.560 --> 0:18:50.320
<v Speaker 2>He says things like, so for normal people to caffeine drinkers,

0:18:52.880 --> 0:18:58.280
<v Speaker 2>what kind of language should we be using into a

0:18:58.280 --> 0:19:02.639
<v Speaker 2>caffeine minimalist, less caffeineest world. If we want to be

0:19:02.720 --> 0:19:07.760
<v Speaker 2>the change we create, what are some better ways to

0:19:07.920 --> 0:19:12.240
<v Speaker 2>talk about helping people like us normal people.

0:19:12.280 --> 0:19:15.480
<v Speaker 5>That's interesting. I want to make any offense to that, Derek.

0:19:15.760 --> 0:19:16.840
<v Speaker 5>I know we just met, but.

0:19:19.119 --> 0:19:20.840
<v Speaker 1>No, that's that's an interesting question.

0:19:20.880 --> 0:19:22.680
<v Speaker 5>We'll have to give that some thought on like how

0:19:22.720 --> 0:19:24.679
<v Speaker 5>to talk about it. But I think you know, the

0:19:24.720 --> 0:19:27.320
<v Speaker 5>one thing with low Key Coffee is this is built

0:19:27.320 --> 0:19:30.840
<v Speaker 5>for people who do love coffee. Like we're all coffee lovers,

0:19:30.920 --> 0:19:33.840
<v Speaker 5>and yes we're saying you people, it's a choice, but

0:19:33.880 --> 0:19:36.120
<v Speaker 5>for some people it's not. And regardless of if it's

0:19:36.119 --> 0:19:39.359
<v Speaker 5>a choice or not, like we can all enjoy coffee together.

0:19:40.000 --> 0:19:43.760
<v Speaker 5>I think you know, Derek, I heard you reference the sneeches.

0:19:43.840 --> 0:19:46.359
<v Speaker 5>It's it's literally like that, Like, do not tell me

0:19:46.480 --> 0:19:48.840
<v Speaker 5>I don't have the star on my value. I like,

0:19:48.960 --> 0:19:52.000
<v Speaker 5>we are all coffee lovers.

0:19:52.760 --> 0:19:55.760
<v Speaker 2>And I am no less a coffee exactly. I still

0:19:56.040 --> 0:19:57.160
<v Speaker 2>because I drink teacaffe.

0:19:57.240 --> 0:20:00.680
<v Speaker 5>Yes, I want to enjoy my coffee every day. It's

0:20:00.880 --> 0:20:04.680
<v Speaker 5>coffee can be a very social thing as well, and

0:20:04.960 --> 0:20:07.240
<v Speaker 5>I just think, you know, it doesn't matter what kind

0:20:07.240 --> 0:20:09.719
<v Speaker 5>of coffee it is you're drinking, but it brings people together,

0:20:09.920 --> 0:20:13.159
<v Speaker 5>and you know a lot of people enjoy it and

0:20:13.280 --> 0:20:15.920
<v Speaker 5>have their own rituals, and so regardless of how much

0:20:15.960 --> 0:20:18.080
<v Speaker 5>caffeine is in the cup, you know, I don't think

0:20:18.119 --> 0:20:18.960
<v Speaker 5>that matters.

0:20:19.400 --> 0:20:23.680
<v Speaker 3>Well, you're you're elevating the experience. The fact that decaf

0:20:23.800 --> 0:20:31.000
<v Speaker 3>drinkers sort of had to slum it with this like less.

0:20:26.960 --> 0:20:32.000
<v Speaker 5>Ye for you, decaff drinkers deserve good coffee too, they

0:20:32.040 --> 0:20:32.719
<v Speaker 5>do totally.

0:20:33.320 --> 0:20:35.200
<v Speaker 2>I saw an Instagram post where you guys you were

0:20:35.200 --> 0:20:37.560
<v Speaker 2>making coffee popsicles with local coffee.

0:20:37.760 --> 0:20:39.000
<v Speaker 1>That sounds amazing.

0:20:39.720 --> 0:20:47.280
<v Speaker 5>That's great idea, perfect timing. Yeah, just it's perfect time. Yeah,

0:20:47.400 --> 0:20:47.879
<v Speaker 5>it's going to.

0:20:47.880 --> 0:20:49.760
<v Speaker 2>Make a little key with like a little cream, a

0:20:49.760 --> 0:20:50.680
<v Speaker 2>little sugar sweet.

0:20:50.800 --> 0:20:53.080
<v Speaker 5>I made a little variety, So I did some just

0:20:53.160 --> 0:20:56.159
<v Speaker 5>straight up low key, add some simple syrup to some

0:20:56.160 --> 0:20:58.600
<v Speaker 5>some milk and some you can do a little variety.

0:20:59.440 --> 0:21:02.560
<v Speaker 2>You're gonna be like after summer chocolate, some kind of Yes,

0:21:03.080 --> 0:21:04.520
<v Speaker 2>Yeah that sounds great.

0:21:04.680 --> 0:21:05.960
<v Speaker 1>Make a mocha.

0:21:06.320 --> 0:21:08.120
<v Speaker 5>Yeah, I feel like good.

0:21:10.000 --> 0:21:12.320
<v Speaker 3>When did you When did you guys actually launch?

0:21:13.480 --> 0:21:15.320
<v Speaker 5>So we actually launched just a couple of months ago.

0:21:15.400 --> 0:21:19.680
<v Speaker 5>We saft launched this year. Yeah, I know, so we

0:21:19.840 --> 0:21:22.320
<v Speaker 5>I mean it's been a process, right, I We've been

0:21:22.359 --> 0:21:24.720
<v Speaker 5>working on it for a couple of years. Literally, I

0:21:24.800 --> 0:21:27.440
<v Speaker 5>was on maternity leave and we were formulating the product,

0:21:27.520 --> 0:21:29.960
<v Speaker 5>like in our dining room. We had found, you know,

0:21:30.000 --> 0:21:33.400
<v Speaker 5>a great supplier helped us, you know, get the formulation right,

0:21:33.600 --> 0:21:36.920
<v Speaker 5>working on the brand identity and low Key coffee and

0:21:37.160 --> 0:21:40.840
<v Speaker 5>everything and getting everything stood up and produced and then yeah,

0:21:40.880 --> 0:21:44.240
<v Speaker 5>we were so excited to launch drinklowkey dot com this

0:21:44.359 --> 0:21:47.520
<v Speaker 5>year and you know, bring it to the market. So

0:21:47.520 --> 0:21:49.520
<v Speaker 5>it's been a couple of months, but it's been going

0:21:49.600 --> 0:21:52.439
<v Speaker 5>really well and we're just really excited to finally, you know,

0:21:52.560 --> 0:21:54.480
<v Speaker 5>be able to hold it and drink it and have

0:21:54.600 --> 0:21:55.880
<v Speaker 5>other people try it as well.

0:21:56.600 --> 0:22:01.840
<v Speaker 2>Are you going to introduce a skew with milk included?

0:22:02.160 --> 0:22:04.359
<v Speaker 5>Do you think Yeah, definitely, I think We've got a

0:22:04.400 --> 0:22:06.800
<v Speaker 5>lot of ideas and a lot of plans, but this was,

0:22:07.520 --> 0:22:11.679
<v Speaker 5>you know, the the easiest way to get out there was,

0:22:11.720 --> 0:22:14.720
<v Speaker 5>you know, let's not go crazy and trying to create

0:22:14.760 --> 0:22:17.200
<v Speaker 5>too much of you know, a niche like, let's give

0:22:17.240 --> 0:22:20.400
<v Speaker 5>people just a really great tasting decaf. We'll do one

0:22:20.440 --> 0:22:22.720
<v Speaker 5>with the flavor because that's often not even an option

0:22:22.840 --> 0:22:25.359
<v Speaker 5>for a lot of decaf drinkers. And then you know,

0:22:25.359 --> 0:22:27.359
<v Speaker 5>you can make it how you drink it. Do you

0:22:27.400 --> 0:22:29.359
<v Speaker 5>want add creamer, do you want add sugar? Like, whatever

0:22:29.440 --> 0:22:31.600
<v Speaker 5>you want, you can do with that today. And then yes,

0:22:31.680 --> 0:22:34.119
<v Speaker 5>at some point we definitely want to be able to

0:22:34.240 --> 0:22:38.320
<v Speaker 5>bring kind of those different flavors and formats of like

0:22:38.359 --> 0:22:40.240
<v Speaker 5>a latte or something as well.

0:22:40.920 --> 0:22:41.120
<v Speaker 3>Well.

0:22:41.160 --> 0:22:45.639
<v Speaker 2>Congrats, it's a great product, okye. In case this is

0:22:45.760 --> 0:22:54.879
<v Speaker 2>a nad, feel free, Feel free. This podcast can be

0:22:54.960 --> 0:22:56.800
<v Speaker 2>brought to you by Lowkey Coffee.

0:22:56.280 --> 0:22:58.600
<v Speaker 4>It's not, it just happens to be.

0:22:58.880 --> 0:23:01.320
<v Speaker 2>It just I'm so glad you were here to talk

0:23:01.560 --> 0:23:03.360
<v Speaker 2>us through your journey and we're we're in.

0:23:03.480 --> 0:23:05.880
<v Speaker 1>I feel like we're in at the ground floor of this.

0:23:06.200 --> 0:23:07.879
<v Speaker 5>Yeah, we love having really.

0:23:07.600 --> 0:23:11.840
<v Speaker 2>Exciting, so exciting it's like the Batman.

0:23:11.920 --> 0:23:12.680
<v Speaker 4>It's like the bat call.

0:23:12.760 --> 0:23:14.879
<v Speaker 6>Like you you just knew, you knew somewhere in the

0:23:14.920 --> 0:23:18.040
<v Speaker 6>world somebody's gonna find finding a solution and you just

0:23:18.119 --> 0:23:18.920
<v Speaker 6>found it.

0:23:19.000 --> 0:23:20.160
<v Speaker 1>Found me, We found it.

0:23:20.240 --> 0:23:22.119
<v Speaker 5>Really, this was meant this was meant to be.

0:23:23.080 --> 0:23:24.200
<v Speaker 1>It was meant to be.

0:23:24.840 --> 0:23:27.840
<v Speaker 2>All right, Well, listen, keep us posted on all new things.

0:23:27.880 --> 0:23:30.400
<v Speaker 2>I'm going to be watching low Key and tell people

0:23:30.440 --> 0:23:32.720
<v Speaker 2>where they can find low Key both I.

0:23:32.880 --> 0:23:37.080
<v Speaker 1>R L and online. Absolutely, I'm not elderly.

0:23:39.520 --> 0:23:41.200
<v Speaker 5>No, thank you so much for having me. It was

0:23:41.240 --> 0:23:42.679
<v Speaker 5>great to chat at.

0:23:43.119 --> 0:23:43.239
<v Speaker 3>Uh.

0:23:43.600 --> 0:23:47.200
<v Speaker 5>Low Key Coffee is available at Drinklokey dot com. We're

0:23:47.240 --> 0:23:50.760
<v Speaker 5>also on TikTok shop and we are also available locally

0:23:50.960 --> 0:23:56.119
<v Speaker 5>at a new kitchens in the broader Philadelphia area. But yeah,

0:23:56.200 --> 0:23:58.440
<v Speaker 5>so feel free to check us out. We hope everyone

0:23:58.600 --> 0:24:01.840
<v Speaker 5>you know who is calf curious, will you give us

0:24:01.840 --> 0:24:02.200
<v Speaker 5>a try?

0:24:03.040 --> 0:24:06.040
<v Speaker 1>And what's your socials us tell us the Loki socials.

0:24:06.520 --> 0:24:08.679
<v Speaker 5>It's drink Underscore Loki.

0:24:10.080 --> 0:24:10.560
<v Speaker 1>Go find it.

0:24:10.640 --> 0:24:12.280
<v Speaker 2>That's a fun account and you can learn more about

0:24:12.280 --> 0:24:14.840
<v Speaker 2>Loki Coffee. Adriana Guildelsberger, thanks so much and say hi

0:24:14.880 --> 0:24:15.480
<v Speaker 2>to Guindy for us.

0:24:15.640 --> 0:24:17.440
<v Speaker 5>I will say hello, thanks for having me. It's great

0:24:17.440 --> 0:24:17.879
<v Speaker 5>to chat.

0:24:18.040 --> 0:24:20.040
<v Speaker 2>Okay, let's take a break, and when we come back

0:24:20.320 --> 0:24:34.280
<v Speaker 2>coffee News. And we're back with coffee news.

0:24:34.440 --> 0:24:35.119
<v Speaker 1>That was fine.

0:24:35.200 --> 0:24:38.320
<v Speaker 2>I'm really glad we got to dive a little deeper

0:24:38.359 --> 0:24:39.400
<v Speaker 2>onto Loki Coffee.

0:24:39.640 --> 0:24:40.200
<v Speaker 4>Yeah.

0:24:40.240 --> 0:24:43.719
<v Speaker 3>I'm so impressed with entrepreneurs, Like I had this idea.

0:24:43.840 --> 0:24:46.120
<v Speaker 3>I mean, she obviously had some background in it, but like,

0:24:46.400 --> 0:24:48.280
<v Speaker 3>I have an idea and now I have a product.

0:24:48.680 --> 0:24:51.760
<v Speaker 1>Yeah, I am endlessly impressed.

0:24:51.760 --> 0:24:54.000
<v Speaker 2>I watch a lot of Shark Tank and I'm just like,

0:24:55.080 --> 0:24:55.719
<v Speaker 2>I don't get it.

0:24:55.920 --> 0:24:57.680
<v Speaker 1>That's not how my mind works.

0:24:57.520 --> 0:25:00.760
<v Speaker 2>Me neither me to Like, I've got an idea and

0:25:00.840 --> 0:25:02.919
<v Speaker 2>I'm gonna take it to market.

0:25:02.640 --> 0:25:05.240
<v Speaker 1>I wouldn't even know where to begin. I'm so impressed.

0:25:05.359 --> 0:25:07.159
<v Speaker 3>I'm like, who can I just give this away for

0:25:07.280 --> 0:25:13.520
<v Speaker 3>free to totally.

0:25:13.160 --> 0:25:15.680
<v Speaker 2>But that was great And again I'm just so glad

0:25:15.680 --> 0:25:16.760
<v Speaker 2>that product exists.

0:25:16.920 --> 0:25:18.760
<v Speaker 6>Yeah, and I liked what she said about the focus

0:25:18.760 --> 0:25:21.720
<v Speaker 6>on like the because I think we a lot of

0:25:22.240 --> 0:25:24.320
<v Speaker 6>at least me and Lauren really liked the black coffee

0:25:24.359 --> 0:25:26.480
<v Speaker 6>even more than the vanilla one. I like that she

0:25:26.640 --> 0:25:29.160
<v Speaker 6>just like focused it. We wanted to start small. We'll

0:25:29.160 --> 0:25:31.680
<v Speaker 6>add flavors later. But like, let's just do a great

0:25:31.800 --> 0:25:33.399
<v Speaker 6>job with the basic kind.

0:25:33.400 --> 0:25:36.679
<v Speaker 3>And they really didn't realize that decaf drinkers wouldn't have

0:25:36.720 --> 0:25:38.920
<v Speaker 3>a flavor option. So that's nice.

0:25:38.960 --> 0:25:43.320
<v Speaker 2>Yeah, well yeah, I mean that you're almost never Yeah

0:25:43.680 --> 0:25:48.000
<v Speaker 2>it's just decalf and yeah, it really sucks the way

0:25:48.040 --> 0:25:50.960
<v Speaker 2>she described it as like absolutely right, like you'll have

0:25:51.040 --> 0:25:54.440
<v Speaker 2>whatever they have they offer, that's the only thing.

0:25:54.800 --> 0:25:58.520
<v Speaker 1>Yeah, and that's the way you get. Yeah, that's not fair.

0:25:58.600 --> 0:26:02.640
<v Speaker 2>I want all the options that I used to have, yeah,

0:26:03.200 --> 0:26:07.320
<v Speaker 2>with flavors and RTD and yeah, I mean give it

0:26:07.359 --> 0:26:12.560
<v Speaker 2>all to me. So yeah, glad they're here. Okay, first

0:26:12.600 --> 0:26:15.760
<v Speaker 2>bit of coffee news. I'm kind of intrigued by this

0:26:15.920 --> 0:26:20.240
<v Speaker 2>as someone who uses I use both a cureg for

0:26:20.320 --> 0:26:22.560
<v Speaker 2>Duncan and then an espresso for an espresso.

0:26:22.720 --> 0:26:23.959
<v Speaker 1>So the pods.

0:26:24.840 --> 0:26:30.920
<v Speaker 2>Italian coffee giant Lavazza launches single served tablets to make

0:26:31.080 --> 0:26:39.080
<v Speaker 2>espresso in the US. Now, when I say tablet, this

0:26:39.240 --> 0:26:44.280
<v Speaker 2>is called this new thing is called tablim and it's

0:26:44.320 --> 0:26:48.080
<v Speaker 2>a new brewing system that uses one hundred percent coffee tablets.

0:26:48.520 --> 0:26:54.040
<v Speaker 1>I'm going to show you this. There is no whoa weird,

0:26:54.200 --> 0:26:58.720
<v Speaker 1>there's no packaging around the coffee the coffee is the pod.

0:27:00.000 --> 0:27:04.000
<v Speaker 3>Looks like a little pill essentially it comes.

0:27:04.760 --> 0:27:08.760
<v Speaker 2>Yeah, I think they're like as big as like a pod,

0:27:09.800 --> 0:27:10.639
<v Speaker 2>but like a disc.

0:27:10.800 --> 0:27:14.440
<v Speaker 3>Oh that's so nice and environmentally friendly, right, that's the point.

0:27:14.800 --> 0:27:19.919
<v Speaker 2>Oh, I like, is this new sort of sustainable version

0:27:19.960 --> 0:27:23.160
<v Speaker 2>of coffee because so many people are using the pods

0:27:24.160 --> 0:27:28.720
<v Speaker 2>and that just creates so much plastic and aluminum waste. Yea,

0:27:29.560 --> 0:27:32.800
<v Speaker 2>you know additionally what it's putting into your coffee, but

0:27:32.840 --> 0:27:35.120
<v Speaker 2>also just what it's putting into the ground in the environment.

0:27:35.800 --> 0:27:38.280
<v Speaker 1>This is no packaging.

0:27:38.400 --> 0:27:40.399
<v Speaker 2>It's like if you tamped down, you know, when you

0:27:40.480 --> 0:27:45.320
<v Speaker 2>make espresso, you tamp it down, you pack It's almost

0:27:45.400 --> 0:27:48.040
<v Speaker 2>like if you could just harden that disc and sell

0:27:48.080 --> 0:27:50.880
<v Speaker 2>that disc. This is what it is, and it is

0:27:51.000 --> 0:27:54.000
<v Speaker 2>just for espresso. It's an espresso tablet. So you could

0:27:54.040 --> 0:27:56.119
<v Speaker 2>make a coffee. You could make like an Americano with

0:27:56.160 --> 0:27:58.240
<v Speaker 2>it if you want it, but it is espresso.

0:27:59.640 --> 0:28:02.119
<v Speaker 1>It's an espresso tablet with no gelat and.

0:28:02.160 --> 0:28:07.200
<v Speaker 2>No coating, no binders of any kind, no packaging. At launch,

0:28:07.240 --> 0:28:10.720
<v Speaker 2>the tabs will come in five varieties Espresso, double espresso.

0:28:10.800 --> 0:28:17.040
<v Speaker 1>Decaf, Espresso, let's go Supercrema or Longo, which is a

0:28:17.080 --> 0:28:17.679
<v Speaker 1>long shot.

0:28:17.800 --> 0:28:21.320
<v Speaker 3>But hmmm, that's very clever. I love that.

0:28:21.440 --> 0:28:23.600
<v Speaker 1>I love that me too.

0:28:23.800 --> 0:28:27.520
<v Speaker 3>I'm so curious again about like process and anyway how

0:28:27.520 --> 0:28:29.080
<v Speaker 3>you do that. But very cool.

0:28:29.320 --> 0:28:31.800
<v Speaker 2>I think that's For years, cigs pods have been dogged

0:28:31.800 --> 0:28:34.560
<v Speaker 2>by questions about waste, leaving an opening for a competitor

0:28:34.560 --> 0:28:38.560
<v Speaker 2>with a more environmentally product. I mean, listen, if it

0:28:38.280 --> 0:28:40.040
<v Speaker 2>tastes great, and I don't have to.

0:28:40.760 --> 0:28:42.600
<v Speaker 1>We talked about this for then Espresso.

0:28:42.640 --> 0:28:47.520
<v Speaker 2>You're supposed to like send them back to Espresso so

0:28:47.560 --> 0:28:49.680
<v Speaker 2>that they can properly recycle.

0:28:49.200 --> 0:28:52.240
<v Speaker 1>Them, which was occasionally I do it. I don't do

0:28:52.360 --> 0:28:52.920
<v Speaker 1>it every time.

0:28:53.160 --> 0:28:55.480
<v Speaker 3>Yeah, exactly. There was a power I was doing the

0:28:55.560 --> 0:29:00.040
<v Speaker 3>n Espresso thing and I got the bag, but I

0:29:00.040 --> 0:29:02.120
<v Speaker 3>I never sent it back. It required going to the

0:29:02.160 --> 0:29:02.840
<v Speaker 3>actual post.

0:29:03.680 --> 0:29:10.360
<v Speaker 2>Yes, yeah, and yeah. I just think this is such

0:29:10.400 --> 0:29:13.520
<v Speaker 2>a smart idea. If it works, if it doesn't fall apart,

0:29:13.560 --> 0:29:16.400
<v Speaker 2>if it tastes great, all the things. My question is

0:29:16.440 --> 0:29:18.560
<v Speaker 2>if I have to I assume you have to buy

0:29:18.600 --> 0:29:24.520
<v Speaker 2>a special machine for this to break it apart. Huh yeah, yeah,

0:29:24.760 --> 0:29:27.320
<v Speaker 2>I assume you can't just put it into whatever you have,

0:29:27.680 --> 0:29:31.200
<v Speaker 2>like you have to get They are specific probably very

0:29:31.240 --> 0:29:36.160
<v Speaker 2>expensive machine. But if it's if it's like a test market,

0:29:36.200 --> 0:29:38.680
<v Speaker 2>I'm sure the other brands will come up with.

0:29:39.600 --> 0:29:42.240
<v Speaker 3>Right, you know, yeah, and it'll kick everybody else to

0:29:42.400 --> 0:29:44.000
<v Speaker 3>get into care about to do their own.

0:29:44.200 --> 0:29:47.240
<v Speaker 1>Yeah. So I'm I'm still trying to picture how it works.

0:29:47.280 --> 0:29:50.040
<v Speaker 6>So does it like melt away basically as the cup

0:29:50.280 --> 0:29:51.600
<v Speaker 6>gets filled or is it like.

0:29:51.640 --> 0:29:53.200
<v Speaker 1>I think it does. I think it dissolves.

0:29:53.280 --> 0:29:55.600
<v Speaker 4>It just kind of dissolves. Wow, that's that's very interesting.

0:29:55.720 --> 0:29:58.240
<v Speaker 3>So it doesn't look like, let me see or it's

0:29:58.280 --> 0:30:02.400
<v Speaker 3>the same thing as the espresso worth water filters through

0:30:02.600 --> 0:30:05.080
<v Speaker 3>and you just dump the coffee grounds.

0:30:05.120 --> 0:30:07.360
<v Speaker 6>But it's just essentially the same as like coffee grounds

0:30:07.360 --> 0:30:10.600
<v Speaker 6>at that point I think, so, yeah, maybe that's okay.

0:30:11.280 --> 0:30:14.080
<v Speaker 2>Yeah, it doesn't Actually you wouldn't stay here, Yeah, you

0:30:14.120 --> 0:30:17.120
<v Speaker 2>wouldn't want to consume whatever that is, right, I think

0:30:17.120 --> 0:30:18.880
<v Speaker 2>it's still a filtering system.

0:30:19.200 --> 0:30:20.240
<v Speaker 3>Hum, that would be my guess.

0:30:20.240 --> 0:30:21.520
<v Speaker 1>Anyway, that's a good guess.

0:30:21.600 --> 0:30:23.560
<v Speaker 4>Yeah, that makes a lot of sense. That's very cool,

0:30:24.240 --> 0:30:24.640
<v Speaker 4>very cool.

0:30:24.760 --> 0:30:27.400
<v Speaker 2>Yeah, it just says the result that we've been able

0:30:27.400 --> 0:30:30.080
<v Speaker 2>to achieve was through a very complicated industrial process in

0:30:30.200 --> 0:30:32.840
<v Speaker 2>order to be able to have the coffee tablet, very compact,

0:30:33.560 --> 0:30:36.040
<v Speaker 2>to be able to deliver it without destroying it, to

0:30:36.080 --> 0:30:37.840
<v Speaker 2>have it be able to work in a coffee machine.

0:30:37.840 --> 0:30:42.600
<v Speaker 2>That they don't talk about though, What actually happens to

0:30:42.800 --> 0:30:47.959
<v Speaker 2>this packed disc once it goes in the coffee machine.

0:30:48.440 --> 0:30:51.440
<v Speaker 2>It doesn't say in this article. But I'll look for

0:30:51.720 --> 0:30:55.959
<v Speaker 2>an opportunity to try it. So they're officially walking launching

0:30:56.000 --> 0:30:59.680
<v Speaker 2>Tabli in the US in August. A ninety nine dollar

0:31:00.400 --> 0:31:04.680
<v Speaker 2>bundle that includes the machine and a sixty count variety

0:31:04.720 --> 0:31:08.760
<v Speaker 2>pack of tabs and milk frother is available tree order.

0:31:09.080 --> 0:31:10.120
<v Speaker 1>That is not too bad.

0:31:11.000 --> 0:31:13.120
<v Speaker 2>That is someone saying we want you to try this,

0:31:13.200 --> 0:31:15.040
<v Speaker 2>and we're gonna make it very easy for you to

0:31:15.120 --> 0:31:18.600
<v Speaker 2>try by giving you the machine and sixty tablets for

0:31:18.680 --> 0:31:19.440
<v Speaker 2>one hundred bucks.

0:31:19.720 --> 0:31:21.040
<v Speaker 1>Yeah, that's pretty good.

0:31:21.120 --> 0:31:23.280
<v Speaker 3>I'm sure. It's just what you need is a third

0:31:23.560 --> 0:31:24.800
<v Speaker 3>coffee machine, a.

0:31:24.880 --> 0:31:26.720
<v Speaker 1>Third coffee machine, a coffee room.

0:31:26.760 --> 0:31:32.520
<v Speaker 2>You need a coffee room, truly, truly, Okay, See, I.

0:31:32.440 --> 0:31:34.760
<v Speaker 6>Think you need to go to a mountain, and I

0:31:35.280 --> 0:31:37.479
<v Speaker 6>think you are the right person to do this. You

0:31:37.560 --> 0:31:41.120
<v Speaker 6>need to come up with ten the ten commandments of coffee,

0:31:41.560 --> 0:31:43.600
<v Speaker 6>and you need to engrave them on one of these

0:31:43.640 --> 0:31:48.440
<v Speaker 6>coffee tablets and then that is that is what we

0:31:48.480 --> 0:31:49.240
<v Speaker 6>will all live by.

0:31:50.160 --> 0:31:53.760
<v Speaker 1>The coffee commandments. That's such a good idea.

0:31:54.040 --> 0:31:57.520
<v Speaker 6>The first one is obviously that it's coffee iced coffee

0:31:57.520 --> 0:31:58.480
<v Speaker 6>season all year round.

0:31:58.520 --> 0:32:00.800
<v Speaker 1>That's the shout drink ice coffee around.

0:32:01.640 --> 0:32:01.960
<v Speaker 3>Remember.

0:32:01.960 --> 0:32:05.280
<v Speaker 2>One thou shalt not make fun of decaftrin ghost.

0:32:05.440 --> 0:32:07.080
<v Speaker 1>Yes, yes, is enough.

0:32:07.200 --> 0:32:11.240
<v Speaker 2>One thou shalt not drink a cappuccino after eleven am

0:32:11.240 --> 0:32:11.680
<v Speaker 2>in Italy.

0:32:12.040 --> 0:32:12.880
<v Speaker 1>That's another one.

0:32:13.160 --> 0:32:16.360
<v Speaker 6>Okay, Yeah, that's how saying you got you. You just

0:32:16.440 --> 0:32:18.400
<v Speaker 6>rolled them off like you are the right person to

0:32:18.480 --> 0:32:18.800
<v Speaker 6>do this.

0:32:19.160 --> 0:32:22.160
<v Speaker 1>That's a funny idea. I'll give it a whirl maybe.

0:32:22.800 --> 0:32:28.680
<v Speaker 2>Okay, next bit of coffee news, you guys, the robots

0:32:28.680 --> 0:32:33.080
<v Speaker 2>are coming to destroy our coffee. No, so apparently there's

0:32:33.120 --> 0:32:35.240
<v Speaker 2>a Starbucks Chatchypte app.

0:32:36.240 --> 0:32:38.400
<v Speaker 1>Why ask why? Ask why?

0:32:38.600 --> 0:32:41.640
<v Speaker 3>Why? For ordering what I can't even imagine.

0:32:41.400 --> 0:32:43.720
<v Speaker 1>To help you pick your coffee order.

0:32:44.560 --> 0:32:46.320
<v Speaker 4>I hate that this.

0:32:46.160 --> 0:32:47.200
<v Speaker 1>Is such a gimmick.

0:32:47.680 --> 0:32:51.560
<v Speaker 2>Yes, so someone at Food and Wine God bless her,

0:32:52.800 --> 0:32:56.680
<v Speaker 2>tried this. In April twenty twenty six, Starbucks introduced its

0:32:56.720 --> 0:33:00.840
<v Speaker 2>betas Starbucks app and jet Chat Gipt, which just strink

0:33:00.960 --> 0:33:05.400
<v Speaker 2>orders to customers based on their text or image inputs

0:33:05.440 --> 0:33:09.040
<v Speaker 2>into the chatbox thread. Consumers can ask for a drink

0:33:09.160 --> 0:33:15.920
<v Speaker 2>order idea based on their flavor preferences, personal style, past orders,

0:33:16.040 --> 0:33:19.200
<v Speaker 2>and more. I put the app to the test, she says,

0:33:19.240 --> 0:33:22.440
<v Speaker 2>to find out if it's actually helpful, and I identified

0:33:22.440 --> 0:33:25.560
<v Speaker 2>a few issues with the user experience.

0:33:25.360 --> 0:33:26.200
<v Speaker 1>Along the way.

0:33:27.440 --> 0:33:30.440
<v Speaker 6>Issue number one, it's thereat. The only options you have

0:33:30.680 --> 0:33:31.840
<v Speaker 6>is Starbucks coffee.

0:33:32.000 --> 0:33:34.240
<v Speaker 1>Well, that's issue number one, and the most.

0:33:34.000 --> 0:33:35.600
<v Speaker 3>Expensive coffee on the menu.

0:33:35.680 --> 0:33:37.920
<v Speaker 1>Probably yep, yes, right.

0:33:39.000 --> 0:33:42.920
<v Speaker 2>So she gives some examples of things that she tried

0:33:42.920 --> 0:33:44.800
<v Speaker 2>in this app. They're really funny, she says. When I

0:33:44.840 --> 0:33:47.520
<v Speaker 2>asked for When I asked it for a drink ideas

0:33:47.560 --> 0:33:53.280
<v Speaker 2>based on a headshot I posted on Instagram, its suggestion

0:33:54.000 --> 0:33:57.600
<v Speaker 2>seemed largely influenced by the black and cream color palette

0:33:57.600 --> 0:34:01.800
<v Speaker 2>of my clothing. It recommended ordering a vanilla sweet cream

0:34:02.040 --> 0:34:07.480
<v Speaker 2>cold Brews. Who wants a drink based on their clothes?

0:34:07.800 --> 0:34:10.560
<v Speaker 2>That's weird, so strange, Yeah, she said, Not all of

0:34:10.600 --> 0:34:14.640
<v Speaker 2>its advice is good. Two of the creamy non dairy

0:34:14.800 --> 0:34:19.560
<v Speaker 2>drinks it suggested to me when I asked for dairy

0:34:19.640 --> 0:34:25.160
<v Speaker 2>free options were plain cups of steamed or cold non

0:34:25.239 --> 0:34:26.080
<v Speaker 2>dairy milk.

0:34:27.520 --> 0:34:31.800
<v Speaker 3>Crows. What that's a misstep.

0:34:32.520 --> 0:34:35.839
<v Speaker 2>While it claims to not offer drink suggestions based on

0:34:36.080 --> 0:34:41.160
<v Speaker 2>stereotypes or generalizations, oh wow, it was willing to answer

0:34:41.200 --> 0:34:44.520
<v Speaker 2>my request for a drink for an LGBTQ plus person

0:34:45.200 --> 0:34:48.280
<v Speaker 2>with no other parameters or input at it. Its initial

0:34:48.280 --> 0:34:55.720
<v Speaker 2>response exclusively recommended vividly hued, colorful drinks with an emphasis

0:34:56.040 --> 0:34:57.360
<v Speaker 2>on pink beverages.

0:35:00.280 --> 0:35:01.280
<v Speaker 1>That is not okay.

0:35:01.920 --> 0:35:06.640
<v Speaker 3>No, no, this is silly at.

0:35:06.000 --> 0:35:09.200
<v Speaker 2>Play stupid games, win stupid prizes, is what I have

0:35:09.320 --> 0:35:09.920
<v Speaker 2>to say to this.

0:35:10.120 --> 0:35:13.000
<v Speaker 3>I also feel like a gimmick who doesn't know their

0:35:13.040 --> 0:35:16.640
<v Speaker 3>coffee order correct. Show me a person in this world

0:35:16.719 --> 0:35:19.200
<v Speaker 3>who's like, ah, should I get here?

0:35:20.280 --> 0:35:25.880
<v Speaker 2>This is for a twelve year old? Yes, how do

0:35:25.920 --> 0:35:28.480
<v Speaker 2>you want your coffee? Show us your headshot and we'll

0:35:28.520 --> 0:35:31.000
<v Speaker 2>recommend the coffee we think goes.

0:35:30.760 --> 0:35:32.280
<v Speaker 1>Best with your what you're wearing.

0:35:32.440 --> 0:35:35.560
<v Speaker 3>Like, it's so absurd, it's embarrassing.

0:35:35.160 --> 0:35:37.640
<v Speaker 1>It's so rude to an actual coffee drinker.

0:35:37.760 --> 0:35:41.040
<v Speaker 2>I think it's so condescending and like a slap in

0:35:41.080 --> 0:35:43.759
<v Speaker 2>the face to people who love coffee. Yeah, to be like,

0:35:43.960 --> 0:35:45.839
<v Speaker 2>you can get you can find good coffee this way.

0:35:45.880 --> 0:35:46.480
<v Speaker 1>No, you can't.

0:35:46.560 --> 0:35:49.600
<v Speaker 3>It's no absurd dumb. I don't want to be fed

0:35:49.760 --> 0:35:52.759
<v Speaker 3>your ideas or like, I don't need to be on

0:35:52.840 --> 0:35:55.640
<v Speaker 3>this AI like coffee coffee, you don't need to go

0:35:55.719 --> 0:36:00.200
<v Speaker 3>on the AI trend or whatever. Yes, you know.

0:36:00.280 --> 0:36:03.560
<v Speaker 2>I saw commercial the other day for Chase Bank, and

0:36:04.360 --> 0:36:09.800
<v Speaker 2>it showed this guy sort of melancholically walking through a city.

0:36:10.360 --> 0:36:12.640
<v Speaker 2>He's trying to get a cup of coffee. It's delivered

0:36:12.640 --> 0:36:15.760
<v Speaker 2>by a robot. He's trying to, like, you know, figure

0:36:15.840 --> 0:36:18.480
<v Speaker 2>something out at a gas station. It's all like a

0:36:18.560 --> 0:36:21.680
<v Speaker 2>pin pad whatever, can't can't interact with anybody.

0:36:22.080 --> 0:36:24.120
<v Speaker 1>He walks into a Chase Bank and there's a person.

0:36:24.239 --> 0:36:26.200
<v Speaker 1>She's like, Hey, come on, let's go sit down at

0:36:26.200 --> 0:36:27.440
<v Speaker 1>my desk and talk. It's nice.

0:36:27.960 --> 0:36:30.440
<v Speaker 2>So the whole point was like, in this world of

0:36:30.520 --> 0:36:34.000
<v Speaker 2>increased AI and robots and computers were trying to find

0:36:34.040 --> 0:36:38.640
<v Speaker 2>more human to human interaction. Starbucks get with the program, like,

0:36:38.760 --> 0:36:41.000
<v Speaker 2>that's that's where we want to go.

0:36:41.200 --> 0:36:46.920
<v Speaker 4>Ye, Chase Bank for that, I make you the.

0:36:46.880 --> 0:36:50.279
<v Speaker 2>Biggest bank in the world, but yeah, that's where we

0:36:50.320 --> 0:36:50.799
<v Speaker 2>want to go.

0:36:51.239 --> 0:36:54.680
<v Speaker 3>Also, I feel like Starbucks was the probably just because

0:36:54.719 --> 0:36:57.560
<v Speaker 3>the largeness of it, the chainness of it, Like the

0:36:57.600 --> 0:37:00.960
<v Speaker 3>first idea to me as a barista. Like you know,

0:37:01.040 --> 0:37:03.759
<v Speaker 3>I had a friend in high school who became a

0:37:03.800 --> 0:37:07.640
<v Speaker 3>Starbucks barista, So like that job. It was Starbucks was

0:37:07.680 --> 0:37:10.560
<v Speaker 3>the first entree to that, and so into the and

0:37:10.600 --> 0:37:12.759
<v Speaker 3>the whole idea of like getting your name wrong, Like

0:37:12.800 --> 0:37:15.640
<v Speaker 3>these are all funny human things that you can lean

0:37:15.680 --> 0:37:18.240
<v Speaker 3>into and like enjoy.

0:37:18.800 --> 0:37:22.719
<v Speaker 2>And the point of an interface like Starbucks is you

0:37:22.760 --> 0:37:25.719
<v Speaker 2>can completely customize. I mean, that's a whole joke, right,

0:37:25.760 --> 0:37:28.480
<v Speaker 2>you want half calf, no fat, no foam, level, all

0:37:28.560 --> 0:37:29.000
<v Speaker 2>the things.

0:37:29.280 --> 0:37:31.680
<v Speaker 1>Yeah, why are you handing that off to a robot?

0:37:31.840 --> 0:37:35.040
<v Speaker 1>I know, to for sure get it wrong. Yeah, and

0:37:35.160 --> 0:37:39.239
<v Speaker 1>to just be some dumb again like a gimmick. It's

0:37:39.280 --> 0:37:39.960
<v Speaker 1>just a gimmick.

0:37:40.000 --> 0:37:43.520
<v Speaker 2>And I don't think we should be playing gimmicks with

0:37:43.560 --> 0:37:44.160
<v Speaker 2>our coffee.

0:37:44.400 --> 0:37:47.400
<v Speaker 3>And isn't the best thing about being a regular at

0:37:47.400 --> 0:37:51.320
<v Speaker 3>a place is someone knowing your order. Like me going

0:37:51.360 --> 0:37:57.440
<v Speaker 3>to the coffee guy Gamd outside of Yart. He welcomes

0:37:57.480 --> 0:38:00.600
<v Speaker 3>me and starts getting my coffee before I even I

0:38:00.640 --> 0:38:03.520
<v Speaker 3>love it so much, it's so it's.

0:38:03.480 --> 0:38:06.600
<v Speaker 6>Very It reminds and this whole thing reminds me of

0:38:06.640 --> 0:38:09.719
<v Speaker 6>this sort of trend right now of people trying to

0:38:09.840 --> 0:38:13.080
<v Speaker 6>outsource their like physical being to a robot, like what

0:38:13.200 --> 0:38:15.439
<v Speaker 6>tell me what to eat? Tell me what to consume? Yeah,

0:38:15.480 --> 0:38:19.240
<v Speaker 6>and you knows see maybe partly due to your influence.

0:38:19.320 --> 0:38:22.400
<v Speaker 4>I have started going to therapy recently, and.

0:38:22.520 --> 0:38:24.880
<v Speaker 6>One of the things that I have been talking to

0:38:24.880 --> 0:38:27.520
<v Speaker 6>my therapist about is like this idea of being like

0:38:27.680 --> 0:38:30.520
<v Speaker 6>embodied and not and and so, because you know, so

0:38:30.560 --> 0:38:32.279
<v Speaker 6>much of my work is like in my head, and

0:38:32.320 --> 0:38:37.080
<v Speaker 6>like I I often am like not totally aware of

0:38:37.160 --> 0:38:40.400
<v Speaker 6>like exactly how I'm feeling in any given moment, like sure,

0:38:40.640 --> 0:38:42.880
<v Speaker 6>and I think that this is kind of catering to

0:38:43.000 --> 0:38:43.879
<v Speaker 6>that thing.

0:38:43.920 --> 0:38:45.719
<v Speaker 1>It's like you don't don't don't.

0:38:45.480 --> 0:38:47.680
<v Speaker 6>Listen to your to yourself, don't listen to your body

0:38:47.680 --> 0:38:51.000
<v Speaker 6>to see what ma coffee you want? Yeah, let's your

0:38:51.000 --> 0:38:53.560
<v Speaker 6>phone and let the AI just like tell you exactly

0:38:53.600 --> 0:38:54.359
<v Speaker 6>what to eat, what to.

0:38:54.320 --> 0:38:55.640
<v Speaker 1>Consider, and what you feel.

0:38:56.160 --> 0:38:59.520
<v Speaker 3>Emotions are hard, exactly put them into this computer.

0:39:00.200 --> 0:39:02.240
<v Speaker 1>Yes, such a terrible idea.

0:39:02.320 --> 0:39:06.000
<v Speaker 2>I hope I hope it gets just blasted because it's

0:39:06.040 --> 0:39:07.960
<v Speaker 2>I just you're ruining everything.

0:39:08.000 --> 0:39:11.480
<v Speaker 1>You're ruining everything about coffee that we love. Yeah, I

0:39:11.600 --> 0:39:11.920
<v Speaker 1>hate it.

0:39:12.000 --> 0:39:15.920
<v Speaker 4>Okay, give us some better news, got to have better news.

0:39:15.920 --> 0:39:16.880
<v Speaker 1>Okay, it's adorable.

0:39:16.960 --> 0:39:19.839
<v Speaker 2>I'm a big baseball fan. I wasn't aware of this

0:39:20.480 --> 0:39:25.120
<v Speaker 2>particular ritual. It's only about ten years old, so it's

0:39:25.200 --> 0:39:29.280
<v Speaker 2>it's not, you know, a century old. But at Wrigley

0:39:29.600 --> 0:39:34.120
<v Speaker 2>where the Chicago Cubs plays stadium, I've been to many times.

0:39:34.160 --> 0:39:39.320
<v Speaker 2>It is much like Fenway, a very historical special place

0:39:39.440 --> 0:39:42.319
<v Speaker 2>and great place to watch a ball game, and I

0:39:42.360 --> 0:39:43.640
<v Speaker 2>watched many many games there.

0:39:44.280 --> 0:39:46.480
<v Speaker 1>The Cubs have.

0:39:46.680 --> 0:39:52.239
<v Speaker 2>This kind of Newish tradition where they send the opposed

0:39:52.360 --> 0:39:58.080
<v Speaker 2>the visiting team's rookies on a coffee run before the game.

0:39:58.560 --> 0:40:00.120
<v Speaker 1>I love that for the whole team.

0:40:00.320 --> 0:40:01.000
<v Speaker 3>Yeah.

0:40:01.080 --> 0:40:04.960
<v Speaker 2>So the Cubs will call in an order to the

0:40:05.000 --> 0:40:10.080
<v Speaker 2>Starbucks down the street and it is unfortunately Starbucks, and

0:40:10.320 --> 0:40:13.480
<v Speaker 2>they put in an order of like this says, twenty

0:40:13.520 --> 0:40:17.400
<v Speaker 2>seven coffees, all individually, right, okay, so this is a

0:40:17.640 --> 0:40:19.480
<v Speaker 2>it's a pain. This is a pain in the butt. Yeah,

0:40:19.920 --> 0:40:23.080
<v Speaker 2>And that's the point. And then for this particular one

0:40:24.239 --> 0:40:28.160
<v Speaker 2>right up, they sent the Oakland A's rookie is about

0:40:28.600 --> 0:40:32.440
<v Speaker 2>five or six rookies through the streets of Chicago in

0:40:32.600 --> 0:40:37.279
<v Speaker 2>full dress uniform. Love this to pick up these coffee orders, right,

0:40:37.360 --> 0:40:41.279
<v Speaker 2>like trays of coffees walk back through. So funny and

0:40:41.320 --> 0:40:46.640
<v Speaker 2>what an adorable very welcome to Chicago and ritual for

0:40:46.800 --> 0:40:47.840
<v Speaker 2>the opposing team.

0:40:48.200 --> 0:40:50.440
<v Speaker 4>And the coffee is for the Cubs, the Cubs.

0:40:50.480 --> 0:40:52.799
<v Speaker 1>The coffee is for the Cubs, right right, You're going

0:40:52.840 --> 0:40:54.080
<v Speaker 1>to get our coffee.

0:40:54.160 --> 0:40:56.120
<v Speaker 6>There's a little bit of trust there too, that they're

0:40:56.160 --> 0:40:57.920
<v Speaker 6>not like spitting in the cups or.

0:40:58.520 --> 0:41:04.840
<v Speaker 1>Sabotaging this right right. Really cute. But I love ballplayers,

0:41:04.840 --> 0:41:05.279
<v Speaker 1>so I used to.

0:41:05.400 --> 0:41:07.600
<v Speaker 2>When I came into journalism, I used to write sports

0:41:08.200 --> 0:41:10.080
<v Speaker 2>and I wrote for Sports Illustrated.

0:41:10.120 --> 0:41:12.120
<v Speaker 1>I you know, interviewed lots of people.

0:41:12.160 --> 0:41:15.800
<v Speaker 2>I always loved interviewing ballplayers because they are incredibly.

0:41:16.840 --> 0:41:17.360
<v Speaker 1>Succinct.

0:41:19.719 --> 0:41:20.320
<v Speaker 3>How funny.

0:41:20.960 --> 0:41:21.600
<v Speaker 1>Listen to this.

0:41:24.719 --> 0:41:28.360
<v Speaker 2>Gauge jump one of the Oakland A's rookies, who goes

0:41:28.960 --> 0:41:32.160
<v Speaker 2>We went out to do this as it was cool.

0:41:34.760 --> 0:41:38.680
<v Speaker 2>It was weird walking over there in full uniform. I

0:41:38.680 --> 0:41:40.759
<v Speaker 2>didn't get a coffee, but I made sure everyone else

0:41:40.760 --> 0:41:41.280
<v Speaker 2>got a coffee.

0:41:41.800 --> 0:41:44.320
<v Speaker 3>Oh, follow the rules.

0:41:44.920 --> 0:41:48.680
<v Speaker 1>Here's another quote from another player. It was cool.

0:41:50.680 --> 0:41:52.600
<v Speaker 2>Everybody was pretty cool about it.

0:41:53.880 --> 0:41:58.720
<v Speaker 1>All the fans were taking pictures. It was cool.

0:42:02.400 --> 0:42:04.120
<v Speaker 3>You know, in some ways. When I when you first

0:42:04.120 --> 0:42:06.160
<v Speaker 3>started saying this, part of me was like, is this

0:42:06.360 --> 0:42:09.800
<v Speaker 3>like a little bit hazing, but then yeah, yeah. It

0:42:10.160 --> 0:42:12.640
<v Speaker 3>also feels like as a rookie you are not the

0:42:12.680 --> 0:42:15.960
<v Speaker 3>star player. I mean you could be, and so like

0:42:16.120 --> 0:42:18.319
<v Speaker 3>in a way it gets them to be you know,

0:42:18.440 --> 0:42:24.400
<v Speaker 3>wound up in like Chicago baseball fandom and like people excited,

0:42:24.560 --> 0:42:27.520
<v Speaker 3>Like it's kind of yeah.

0:42:27.040 --> 0:42:31.960
<v Speaker 2>Totally, I love everything about this to that point of

0:42:32.000 --> 0:42:36.840
<v Speaker 2>the hazing another player, there was a little bit of heckling,

0:42:38.080 --> 0:42:39.640
<v Speaker 2>but everyone was pretty cool.

0:42:41.520 --> 0:42:47.239
<v Speaker 1>Cool is definitely another one.

0:42:47.800 --> 0:42:50.600
<v Speaker 2>We also had some leftover coffee after the game, so

0:42:50.640 --> 0:42:51.560
<v Speaker 2>we grabbed a lot.

0:42:51.800 --> 0:42:52.400
<v Speaker 1>It was fun.

0:42:55.280 --> 0:42:58.040
<v Speaker 3>I'm really feeling the energy and the love.

0:42:58.440 --> 0:42:59.360
<v Speaker 1>Can I tell you.

0:42:59.239 --> 0:43:04.000
<v Speaker 2>Like I I interviewed race car drivers, football players, hockey player,

0:43:04.040 --> 0:43:07.319
<v Speaker 2>basketball players. I could tell you a baseball player from

0:43:07.360 --> 0:43:10.280
<v Speaker 2>the quote, Wow, it's cool.

0:43:10.640 --> 0:43:13.319
<v Speaker 3>What is it about them that they don't have much

0:43:13.360 --> 0:43:13.640
<v Speaker 3>to us?

0:43:13.760 --> 0:43:15.080
<v Speaker 1>It's not a social game.

0:43:15.239 --> 0:43:17.360
<v Speaker 2>You are not next and you don't talk to players,

0:43:17.440 --> 0:43:20.520
<v Speaker 2>right you imagine a baseball you're ye, three folks away

0:43:20.520 --> 0:43:23.960
<v Speaker 2>out in the out here and you're not talking to people.

0:43:24.120 --> 0:43:27.320
<v Speaker 1>I think that's maybe part of it. You know, football

0:43:27.320 --> 0:43:29.239
<v Speaker 1>you've got to huddle. You know, people are next to

0:43:29.280 --> 0:43:31.600
<v Speaker 1>each other. Basketball you're like shit talking on the court.

0:43:31.840 --> 0:43:32.120
<v Speaker 3>Yeah.

0:43:32.239 --> 0:43:35.520
<v Speaker 2>Yeah, I don't know if that's why, but like I

0:43:35.560 --> 0:43:38.400
<v Speaker 2>could pick out a baseball player from a quote.

0:43:38.640 --> 0:43:42.400
<v Speaker 3>Yeah, that's so funny.

0:43:42.480 --> 0:43:45.640
<v Speaker 2>Yeah, And this is why the baseball players that don't

0:43:45.680 --> 0:43:48.719
<v Speaker 2>like the Keith hernandez Is of the world, who are like,

0:43:48.960 --> 0:43:52.520
<v Speaker 2>you know, equacious and then and talkative and outgoing, they

0:43:52.560 --> 0:43:55.600
<v Speaker 2>become commentators because you're so few.

0:43:56.000 --> 0:44:02.040
<v Speaker 1>There's so few. But I love that story. What a

0:44:02.080 --> 0:44:04.160
<v Speaker 1>fun what a fun idea and tradition.

0:44:15.840 --> 0:44:20.040
<v Speaker 2>So last time on talking coffee, we talked about the

0:44:20.160 --> 0:44:25.360
<v Speaker 2>video games right that we're coming out for coffee lovers.

0:44:25.400 --> 0:44:29.399
<v Speaker 2>There's one apparently that's set in Tokyo, and I think

0:44:29.400 --> 0:44:30.800
<v Speaker 2>it's called Tokyo Coffee Shop.

0:44:31.360 --> 0:44:33.160
<v Speaker 1>And the whole game is I'm.

0:44:33.239 --> 0:44:39.239
<v Speaker 2>Sitting in coffee shops making coffee, drinking coffee, talking to

0:44:39.239 --> 0:44:44.440
<v Speaker 2>other people in the cafe about coffee.

0:44:44.960 --> 0:44:46.759
<v Speaker 1>Sounds amazing, Yeah, sounds great.

0:44:48.200 --> 0:44:50.399
<v Speaker 2>I came across I don't know, maybe because I did

0:44:50.400 --> 0:44:50.920
<v Speaker 2>that story.

0:44:50.960 --> 0:44:51.799
<v Speaker 1>I got served This.

0:44:51.800 --> 0:44:54.600
<v Speaker 4>Story algorithm is like a new niche.

0:44:55.080 --> 0:44:58.320
<v Speaker 2>This is uh okay. The headline is double ow seven

0:44:58.480 --> 0:45:03.719
<v Speaker 2>First Light Okay, which is apparently a Bond video game. Yeah,

0:45:04.440 --> 0:45:05.840
<v Speaker 2>can make a good cup of coffee.

0:45:06.680 --> 0:45:10.360
<v Speaker 6>Yes, okay, okay, they're like a coffee mini game in

0:45:10.400 --> 0:45:11.359
<v Speaker 6>the James Bond game.

0:45:11.400 --> 0:45:13.880
<v Speaker 1>No, no, it's not. It's not a game. But listen

0:45:13.920 --> 0:45:16.000
<v Speaker 1>to this. I love this.

0:45:16.640 --> 0:45:20.080
<v Speaker 2>Some video game player or writer or reviewer his name

0:45:20.120 --> 0:45:25.200
<v Speaker 2>is Luke Plunkett, did a review of this game and

0:45:25.320 --> 0:45:36.759
<v Speaker 2>noticed in the game all the locations coffee machines were like.

0:45:38.640 --> 0:45:41.600
<v Speaker 1>Factually accurate college wow, and high tech.

0:45:42.040 --> 0:45:43.440
<v Speaker 4>Love this detail like.

0:45:43.480 --> 0:45:49.600
<v Speaker 2>He shows this one this in game Wow espresso maker.

0:45:49.680 --> 0:45:51.440
<v Speaker 3>It's a serious like restaurant style.

0:45:52.840 --> 0:45:54.960
<v Speaker 1>Yes, and the graphics are I mean incredible.

0:45:54.960 --> 0:45:59.240
<v Speaker 2>This looks like a photograph basically, But he says, because

0:45:59.280 --> 0:46:01.480
<v Speaker 2>I'm no longer capable of playing video games like a

0:46:01.520 --> 0:46:05.040
<v Speaker 2>normal human being. When I fired up Double seven First

0:46:05.120 --> 0:46:07.840
<v Speaker 2>Light earlier this week to ostensibly play as a globe

0:46:07.880 --> 0:46:11.960
<v Speaker 2>trotting secret agent, I instead quickly found myself poking around

0:46:12.560 --> 0:46:15.359
<v Speaker 2>kitchens and breakrooms looking at how everyone in the game

0:46:15.880 --> 0:46:18.960
<v Speaker 2>was making coffee. And I pleased to report that for

0:46:19.000 --> 0:46:21.160
<v Speaker 2>the most part, everyone in this game is doing just fine,

0:46:21.200 --> 0:46:25.440
<v Speaker 2>maybe better than fine cast dryes on these excellent espresso machines.

0:46:25.680 --> 0:46:29.719
<v Speaker 4>He shows other ones in the game. This is a.

0:46:31.200 --> 0:46:33.959
<v Speaker 3>Another restaurant style one, and then that this one looks

0:46:34.000 --> 0:46:35.319
<v Speaker 3>like mine, looks like the one that I have.

0:46:39.440 --> 0:46:44.000
<v Speaker 2>The detail coffee expert Jesse Rob hopefully tells me that

0:46:44.000 --> 0:46:47.360
<v Speaker 2>the machine appears to be very closely based on Lesbetsiali's

0:46:47.400 --> 0:46:48.719
<v Speaker 2>Mini Vivaldi.

0:46:48.200 --> 0:46:51.960
<v Speaker 1>Two, like very serious machines.

0:46:52.120 --> 0:46:53.000
<v Speaker 4>That's so great.

0:46:53.239 --> 0:46:54.040
<v Speaker 1>He goes on to say.

0:46:54.040 --> 0:46:56.680
<v Speaker 2>Those who prefer their coffee dripping all morning and tasting

0:46:56.719 --> 0:46:59.719
<v Speaker 2>like an ashtray are also being looked out for, as

0:46:59.760 --> 0:47:02.560
<v Speaker 2>the game also includes good old fashioned trip coffee machines.

0:47:02.600 --> 0:47:04.360
<v Speaker 1>You can see this guy's yeah.

0:47:05.760 --> 0:47:10.760
<v Speaker 3>Station okay marble Marble backsplash.

0:47:10.840 --> 0:47:13.200
<v Speaker 2>Presumably the above is for use by the same character

0:47:13.280 --> 0:47:16.040
<v Speaker 2>as the blender and protein shakes everywhere, because for them,

0:47:16.080 --> 0:47:19.120
<v Speaker 2>the joys of taste and flavor are secondary to crunching

0:47:19.200 --> 0:47:21.000
<v Speaker 2>numbers and maximizing gains.

0:47:23.120 --> 0:47:25.080
<v Speaker 4>This is a great angle for a video game story.

0:47:25.239 --> 0:47:27.759
<v Speaker 2>I mean, I'm obsessed with this person for noticing all

0:47:27.840 --> 0:47:31.239
<v Speaker 2>of this and taking the time to write this up

0:47:31.239 --> 0:47:35.120
<v Speaker 2>and research it. Wonderfully, the game doesn't just make a

0:47:35.120 --> 0:47:36.520
<v Speaker 2>couple of machines and call it today.

0:47:36.520 --> 0:47:36.960
<v Speaker 1>There are more.

0:47:37.040 --> 0:47:39.120
<v Speaker 2>Not too far in the campaign, Bond finds himself in

0:47:39.160 --> 0:47:43.000
<v Speaker 2>a smuggler's marketplace in the Mauritania desert, where the locals

0:47:43.360 --> 0:47:46.280
<v Speaker 2>short on amenities and the rusking hulks of old cargo

0:47:46.320 --> 0:47:49.800
<v Speaker 2>ships are brewing themselves cups of coffee on stovetops.

0:47:52.120 --> 0:47:56.839
<v Speaker 1>Wow, I love it. French press pour over.

0:47:57.320 --> 0:47:59.799
<v Speaker 6>Yeah, a little sign that says, don't touch because it's hot.

0:48:00.040 --> 0:48:00.640
<v Speaker 1>Because it's hot.

0:48:00.760 --> 0:48:03.600
<v Speaker 2>Later in the game, situated in the dystopian corporate offices

0:48:03.640 --> 0:48:06.360
<v Speaker 2>of a military arms manufacturer, we have an example of

0:48:06.400 --> 0:48:10.360
<v Speaker 2>an automatic coffee machine which grinds Storre's milk and produces

0:48:10.400 --> 0:48:12.680
<v Speaker 2>loads of different types of coffee at the press of

0:48:12.680 --> 0:48:15.520
<v Speaker 2>a button. The ideal coffee solution for a company that

0:48:15.640 --> 0:48:18.520
<v Speaker 2>values aesthetics and perceived cost over the actual quality of

0:48:18.520 --> 0:48:20.280
<v Speaker 2>the coffee being produced.

0:48:20.640 --> 0:48:22.520
<v Speaker 1>I just love what a niche.

0:48:22.760 --> 0:48:23.680
<v Speaker 3>Yeah, I love it.

0:48:24.040 --> 0:48:28.240
<v Speaker 6>Well, this is fantastic. And every element of these machines

0:48:28.320 --> 0:48:31.000
<v Speaker 6>had to be carefully designed by artists that worked on

0:48:31.040 --> 0:48:34.319
<v Speaker 6>the game, and so I feel like to those designers

0:48:34.400 --> 0:48:37.560
<v Speaker 6>and the video game developers, I have to say, release

0:48:38.160 --> 0:48:42.360
<v Speaker 6>the coffee DLC that the downloadable content that games produced

0:48:42.400 --> 0:48:45.360
<v Speaker 6>sometimes that are like extra things we need the James

0:48:45.400 --> 0:48:49.080
<v Speaker 6>Bond Coffee shopp be making. Yeah, like make it interactive.

0:48:49.440 --> 0:48:51.359
<v Speaker 6>You did all the work to design it, make these

0:48:51.400 --> 0:48:54.080
<v Speaker 6>things interactive, and like let us let us make coffee

0:48:54.080 --> 0:48:55.760
<v Speaker 6>if we want for the whole the whole game.

0:48:55.719 --> 0:48:58.359
<v Speaker 2>Is such a good point because you know, he he

0:48:58.400 --> 0:49:00.319
<v Speaker 2>does in this in this piece, give all all the

0:49:00.360 --> 0:49:02.799
<v Speaker 2>props to the art department in this game, and like,

0:49:04.160 --> 0:49:07.239
<v Speaker 2>how cool it must be that someone noticed, right, because

0:49:07.239 --> 0:49:10.160
<v Speaker 2>they obviously took a lot of time to make those

0:49:10.160 --> 0:49:12.880
<v Speaker 2>details accurate and interesting and noteworthy.

0:49:13.000 --> 0:49:15.520
<v Speaker 1>And yeah, not just in the.

0:49:15.480 --> 0:49:19.560
<v Speaker 2>Background, and he noticed, and now we're talking about it.

0:49:19.560 --> 0:49:20.400
<v Speaker 1>It's really cool.

0:49:20.880 --> 0:49:24.480
<v Speaker 3>I would love for the whoever it would be, the designer,

0:49:24.719 --> 0:49:28.680
<v Speaker 3>the director, who's the coffee hound behind that? You know,

0:49:28.719 --> 0:49:31.560
<v Speaker 3>there had to be someone who's like who decided, you

0:49:31.600 --> 0:49:32.640
<v Speaker 3>know what we're gonna do here?

0:49:34.400 --> 0:49:35.680
<v Speaker 1>Yeah? Do you know what it reminds?

0:49:37.040 --> 0:49:38.160
<v Speaker 4>Yes, get them on the pod.

0:49:38.400 --> 0:49:41.760
<v Speaker 2>I don't know if this is right, but like, why

0:49:41.800 --> 0:49:46.360
<v Speaker 2>haven't we had this might be fairly obvious. Why hasn't

0:49:46.400 --> 0:49:49.640
<v Speaker 2>there been a great Disney movie like a ratituo e

0:49:50.640 --> 0:49:54.120
<v Speaker 2>but about like a coffee shop or coffee maybe because

0:49:54.120 --> 0:49:57.960
<v Speaker 2>caffeine's not appropriate for kids, but like putting that aside,

0:49:58.320 --> 0:50:03.280
<v Speaker 2>like where is the great coffee shop? Like animation Disney

0:50:03.400 --> 0:50:06.799
<v Speaker 2>movie are something there's something.

0:50:06.719 --> 0:50:09.720
<v Speaker 6>Very specifically thinking animation, like a like a really richly

0:50:09.880 --> 0:50:11.160
<v Speaker 6>like yes, animation, but.

0:50:11.160 --> 0:50:14.480
<v Speaker 1>Like is this I mean, the beauty and the jungles

0:50:14.520 --> 0:50:14.680
<v Speaker 1>of the.

0:50:16.800 --> 0:50:19.600
<v Speaker 3>Tea pot is giving your character.

0:50:20.280 --> 0:50:23.719
<v Speaker 1>Coffee pots of.

0:50:23.719 --> 0:50:27.440
<v Speaker 6>Movies are are are fantastical not necessarily set in the

0:50:27.440 --> 0:50:29.000
<v Speaker 6>modern world. I mean a lot of them are like

0:50:29.000 --> 0:50:31.200
<v Speaker 6>like once you mentioned, but maybe that's also part of it,

0:50:31.239 --> 0:50:34.040
<v Speaker 6>Like coffee shops feel like a very contemporary thing, and

0:50:34.080 --> 0:50:36.120
<v Speaker 6>a lot of these those movies tend to be either

0:50:36.840 --> 0:50:37.840
<v Speaker 6>missing or whatever.

0:50:37.920 --> 0:50:41.000
<v Speaker 2>I watched one where Jerry Sein felt to be who

0:50:41.080 --> 0:50:44.040
<v Speaker 2>fell in love with a woman played by Renelle Always

0:50:44.200 --> 0:50:50.680
<v Speaker 2>so please please be movie. Sorry, And maybe there's a

0:50:50.719 --> 0:50:55.160
<v Speaker 2>cultural Okay, this is coming in my mind as we talk.

0:50:55.440 --> 0:50:58.520
<v Speaker 1>What if like pick a very.

0:51:02.080 --> 0:51:07.680
<v Speaker 2>Coffee heavy culture, like Cuban coffee, right, maybe we're going

0:51:07.719 --> 0:51:11.560
<v Speaker 2>to learn about Cuban culture in this movie. And it's

0:51:11.600 --> 0:51:16.320
<v Speaker 2>around a family that runs a Cuban coffee shop. Yeah,

0:51:16.360 --> 0:51:19.719
<v Speaker 2>and the whole there's some other story, but the backstory

0:51:19.920 --> 0:51:23.960
<v Speaker 2>is all the coffee making and the community that comes

0:51:24.000 --> 0:51:25.440
<v Speaker 2>through the Cuban coffee community.

0:51:25.480 --> 0:51:28.880
<v Speaker 1>I'm telling you, this is a golden that's.

0:51:28.719 --> 0:51:32.040
<v Speaker 3>Sort of giving me like cocoa flavors in terms of

0:51:32.120 --> 0:51:35.960
<v Speaker 3>like family and like the memories of the young person.

0:51:36.080 --> 0:51:39.200
<v Speaker 3>So like with Ratichili, it all came back to that

0:51:39.400 --> 0:51:44.280
<v Speaker 3>old critic reminding child mildhood food. And so maybe maybe

0:51:44.320 --> 0:51:47.840
<v Speaker 3>this person in your Cuban story goes far far away

0:51:47.840 --> 0:51:51.520
<v Speaker 3>from Cuba, but the smell of coffee brings him, locates

0:51:51.560 --> 0:51:55.640
<v Speaker 3>him back in time or something something. There's something here, yeah.

0:51:55.520 --> 0:51:56.799
<v Speaker 4>The aroma of coffee. Yeah.

0:51:57.000 --> 0:52:00.160
<v Speaker 6>Well in Incanto there was that one of the kids

0:52:00.160 --> 0:52:01.240
<v Speaker 6>that drinks a lot of coffee.

0:52:01.239 --> 0:52:03.000
<v Speaker 4>That's kind of ye, that's true.

0:52:03.600 --> 0:52:05.640
<v Speaker 3>That was great talking a mile a minute.

0:52:05.960 --> 0:52:07.240
<v Speaker 1>Yeah, that was very true.

0:52:07.440 --> 0:52:10.400
<v Speaker 3>My kids were like, what what's happening?

0:52:10.520 --> 0:52:14.080
<v Speaker 2>Yeah, but it's just such an evocative you know, the

0:52:14.120 --> 0:52:16.520
<v Speaker 2>coffee shop is just such like an evocative place.

0:52:16.520 --> 0:52:18.160
<v Speaker 1>I just think it would be a great setting for.

0:52:18.160 --> 0:52:18.400
<v Speaker 5>Like a.

0:52:19.880 --> 0:52:24.440
<v Speaker 3>Community feel. Yeah. Yeah, all right, Disney, get on it.

0:52:24.480 --> 0:52:25.040
<v Speaker 1>Back to you.

0:52:25.800 --> 0:52:30.879
<v Speaker 3>Yeah right, you're welcome. Another free idea full of.

0:52:30.840 --> 0:52:34.200
<v Speaker 1>Them these days. Well, thanks, guys, this was so fun.

0:52:34.280 --> 0:52:35.120
<v Speaker 4>I'm really fun.

0:52:36.320 --> 0:52:38.719
<v Speaker 1>One of the Guindi's on to talk about Loki coffee.

0:52:38.480 --> 0:52:41.600
<v Speaker 3>A purist external interview. I think it might have been.

0:52:42.080 --> 0:52:42.680
<v Speaker 3>I mean, we had.

0:52:44.640 --> 0:52:46.880
<v Speaker 1>John, We're really journalist.

0:52:47.080 --> 0:52:49.960
<v Speaker 3>John was John on. Yes, you're right, John was tasting.

0:52:50.560 --> 0:52:52.480
<v Speaker 4>But John is part of the family, so that he's

0:52:52.520 --> 0:52:52.840
<v Speaker 4>part of that.

0:52:52.960 --> 0:52:58.759
<v Speaker 2>He's basically I mean, yeah, this was a first real Yeah.

0:52:58.520 --> 0:53:01.520
<v Speaker 6>We didn't talk about the cold are the candy Lobby,

0:53:01.560 --> 0:53:04.680
<v Speaker 6>But I guess because Adrian is not as directly involved.

0:53:04.320 --> 0:53:04.680
<v Speaker 1>He did it.

0:53:04.800 --> 0:53:07.200
<v Speaker 2>Maybe we'll try to We'll try to effort Gindy on

0:53:07.840 --> 0:53:11.160
<v Speaker 2>her husband. Yeah, but but I have a feeling, well,

0:53:11.239 --> 0:53:13.799
<v Speaker 2>we'll be following up with low Kei and maybe doing

0:53:13.800 --> 0:53:14.399
<v Speaker 2>some more with them.

0:53:14.440 --> 0:53:14.799
<v Speaker 1>We'll see.

0:53:15.200 --> 0:53:18.759
<v Speaker 2>Yeah, thanks guys, all right, we'll see you next time

0:53:18.800 --> 0:53:21.520
<v Speaker 2>on Talking Coffee and don't forget to go check out

0:53:21.640 --> 0:53:24.600
<v Speaker 2>our great interviews on Off the Cup. We talk politics,

0:53:24.640 --> 0:53:27.400
<v Speaker 2>little mental health, little uh, some interviews.

0:53:27.560 --> 0:53:30.239
<v Speaker 1>It's great stuff. Go over there and we'll see you

0:53:30.239 --> 0:53:30.640
<v Speaker 1>next week.

0:53:31.000 --> 0:53:32.520
<v Speaker 4>Bye.

0:53:35.160 --> 0:53:37.560
<v Speaker 2>Off the Cup is a production of iHeart Podcasts as

0:53:37.600 --> 0:53:39.080
<v Speaker 2>part of the Reason Choice Network.

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0:53:45.840 --> 0:53:48.399
<v Speaker 2>For Off the Cup, I'm your host, Se Cup, editing

0:53:48.480 --> 0:53:51.839
<v Speaker 2>and sound design by Derek Clements. Our executive producers are

0:53:51.920 --> 0:53:55.680
<v Speaker 2>me Se Cup, Lauren Hanson, and Lindsay Hoffman. Rate and

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