1 00:00:03,040 --> 00:00:06,800 Speaker 1: Welcome to Stuff to Blow Your Mind production of iHeartRadio. 2 00:00:12,960 --> 00:00:14,560 Speaker 2: Hey you welcome to Stuff to Blow your Mind. 3 00:00:14,640 --> 00:00:17,079 Speaker 3: My name is Robert Lamb, and I'm Joe McCormick. 4 00:00:17,440 --> 00:00:20,279 Speaker 2: It is the holidays, and I imagine a lot of 5 00:00:20,320 --> 00:00:23,640 Speaker 2: you out there are in the midst of your gift 6 00:00:23,880 --> 00:00:27,520 Speaker 2: acquisition phase. You are, maybe you're towards the end of it. 7 00:00:27,560 --> 00:00:30,960 Speaker 2: Maybe you think you have everything lined up. Today's episode 8 00:00:31,080 --> 00:00:33,800 Speaker 2: is to help you second guess all of those choices 9 00:00:34,280 --> 00:00:36,880 Speaker 2: and make you wonder, Hey, am I really that good 10 00:00:36,880 --> 00:00:38,360 Speaker 2: of a gift giver after all? 11 00:00:39,080 --> 00:00:42,440 Speaker 3: Yeah, we were talking before we came on about ways 12 00:00:42,479 --> 00:00:46,479 Speaker 3: to make this not just end up leaving everyone feeling 13 00:00:46,520 --> 00:00:50,440 Speaker 3: guilty and anxious about the gifts that already gotten for people. 14 00:00:51,159 --> 00:00:53,800 Speaker 3: I want to emphasize that gift giving, while there are 15 00:00:53,840 --> 00:00:55,920 Speaker 3: a lot of ways for it to go wrong, it's 16 00:00:55,960 --> 00:01:00,400 Speaker 3: mostly very low stakes. We've all given less than ideals, 17 00:01:00,400 --> 00:01:04,440 Speaker 3: We've always we've all received less than ideal gifts. So 18 00:01:04,959 --> 00:01:07,160 Speaker 3: while I think there's a lot to learn from looking 19 00:01:07,240 --> 00:01:10,039 Speaker 3: at the ways gift giving can go wrong, it's also 20 00:01:10,120 --> 00:01:12,000 Speaker 3: not something to stress out about too much. You know, 21 00:01:12,440 --> 00:01:15,280 Speaker 3: as the saying goes, it's the thought that counts at 22 00:01:15,360 --> 00:01:16,240 Speaker 3: least in some ways. 23 00:01:16,640 --> 00:01:19,400 Speaker 2: Well, I always told myself that is the thought that counts. 24 00:01:20,280 --> 00:01:22,800 Speaker 2: I have some questions about that logic. We may get into. 25 00:01:22,880 --> 00:01:25,400 Speaker 2: But because you do, you get into some of the 26 00:01:26,760 --> 00:01:29,520 Speaker 2: papers that have been written about gift giving, and you 27 00:01:29,560 --> 00:01:31,880 Speaker 2: do get the sense that no gift giving is a 28 00:01:31,880 --> 00:01:34,840 Speaker 2: battlefield as well. It is a contest of wills, and 29 00:01:34,880 --> 00:01:38,560 Speaker 2: the stakes could not be any higher. What is on 30 00:01:38,600 --> 00:01:43,080 Speaker 2: the line is like the definition of a relationship. What 31 00:01:43,160 --> 00:01:45,600 Speaker 2: if the gift that I give is not equal to 32 00:01:45,640 --> 00:01:49,400 Speaker 2: that which I receive in one way or another, you know, 33 00:01:49,640 --> 00:01:56,160 Speaker 2: in price, appropriateness, thoughtfulness, practicality, there's so many different qualifiers 34 00:01:56,160 --> 00:02:00,120 Speaker 2: that you can employ here. Yeah, every holiday sea And 35 00:02:00,160 --> 00:02:02,720 Speaker 2: I'm reminded of the line from TV's thirty Rock where 36 00:02:02,960 --> 00:02:07,080 Speaker 2: Jack Donaghy's assistant Jonathan tells Les Lemon he's the best 37 00:02:07,080 --> 00:02:09,239 Speaker 2: gift giver in the world. I tried once. I bought 38 00:02:09,280 --> 00:02:11,760 Speaker 2: him a ninety five dollars bottle of olive oil. In return, 39 00:02:11,840 --> 00:02:13,880 Speaker 2: he got my sister out of in North Korean jail. 40 00:02:14,160 --> 00:02:14,840 Speaker 3: That's about right. 41 00:02:14,919 --> 00:02:18,920 Speaker 2: Yeah, that sums up the stress that you can feel 42 00:02:19,000 --> 00:02:21,920 Speaker 2: going especially going into a first time gift exchange. You know, 43 00:02:21,960 --> 00:02:24,760 Speaker 2: once you've done a few holidays in a row, you 44 00:02:24,840 --> 00:02:27,760 Speaker 2: probably know the deal and it's a lot more late back. 45 00:02:27,800 --> 00:02:29,600 Speaker 2: But yeah, it can feel like this. 46 00:02:30,040 --> 00:02:30,720 Speaker 3: Yeah. 47 00:02:30,800 --> 00:02:32,800 Speaker 2: Now, I want to stress that there are a lot 48 00:02:32,880 --> 00:02:35,920 Speaker 2: of studies about gift giving, and much has been said 49 00:02:35,960 --> 00:02:40,560 Speaker 2: about the practice throughout human history, and one way or another, Aristotle, Confucius, 50 00:02:40,800 --> 00:02:44,200 Speaker 2: many others have reflected on the act of giving. Though 51 00:02:44,200 --> 00:02:47,080 Speaker 2: you'll quickly find that not every nugget of human wisdom 52 00:02:47,080 --> 00:02:50,840 Speaker 2: concerning gifts and giving is easily applied to ritualized holiday 53 00:02:50,880 --> 00:02:53,120 Speaker 2: gift giving, especially in our modern age. 54 00:02:53,360 --> 00:02:55,919 Speaker 3: Mm. Yeah, that's right. One of the papers I was 55 00:02:55,960 --> 00:02:59,360 Speaker 3: looking at, though, made an interesting claim, which is that 56 00:02:59,720 --> 00:03:04,119 Speaker 3: they said that gift giving is culturally universal. I really 57 00:03:04,280 --> 00:03:06,280 Speaker 3: briefly went looking to see if I could find a 58 00:03:06,280 --> 00:03:09,440 Speaker 3: counter example of like a culture that does not exchange gifts, 59 00:03:09,520 --> 00:03:12,360 Speaker 3: and you know, I didn't do a dissertation or anything, 60 00:03:12,360 --> 00:03:14,480 Speaker 3: but I could not find an example. It does seem 61 00:03:14,480 --> 00:03:18,320 Speaker 3: that basically everyone everywhere exchanges gifts in some form. 62 00:03:18,680 --> 00:03:22,600 Speaker 2: Yeah, I mean, basically it's not even unique to human beings. 63 00:03:23,200 --> 00:03:25,480 Speaker 2: This is not really the podcast episode where we're going 64 00:03:25,520 --> 00:03:28,200 Speaker 2: to go into animals giving gifts, but there are numerous 65 00:03:28,240 --> 00:03:30,200 Speaker 2: examples we could turn to and have discussed in the 66 00:03:30,200 --> 00:03:33,720 Speaker 2: show before. Yeah, distinct from human gift giving, but still 67 00:03:33,760 --> 00:03:36,000 Speaker 2: there is this, there is the spirit of it there, 68 00:03:36,000 --> 00:03:38,880 Speaker 2: the holiday spirit is present amid the spiders and the 69 00:03:38,920 --> 00:03:42,760 Speaker 2: dogs and so forth. M Yeah, Now, I want to 70 00:03:42,800 --> 00:03:46,160 Speaker 2: stress that we're largely going to be considering the idea 71 00:03:46,240 --> 00:03:49,960 Speaker 2: of gifts given in good faith here sow not just 72 00:03:50,000 --> 00:03:55,480 Speaker 2: straight no straight up nasty gifts, gifts of sabotage and 73 00:03:55,520 --> 00:03:58,520 Speaker 2: so forth, but gifts that are given in more or 74 00:03:58,600 --> 00:04:01,040 Speaker 2: less the correct spirit of gift giving. 75 00:04:01,360 --> 00:04:04,280 Speaker 3: This is what most of the studies on gift giving 76 00:04:04,360 --> 00:04:07,320 Speaker 3: look into, especially the ones that get into the errors 77 00:04:07,360 --> 00:04:11,400 Speaker 3: in gift giving. There are some distinctions these studies make 78 00:04:11,480 --> 00:04:17,320 Speaker 3: between genuinely altruistic motivations for gift giving and then self 79 00:04:17,440 --> 00:04:20,280 Speaker 3: or ego focused motivations for gift giving. But I think 80 00:04:20,360 --> 00:04:25,040 Speaker 3: even the gifts that have some kind of selfish motivation 81 00:04:25,200 --> 00:04:27,680 Speaker 3: behind them, you could still say are mostly given in 82 00:04:27,760 --> 00:04:30,520 Speaker 3: good faith. You're still trying to give a nice gift 83 00:04:30,560 --> 00:04:34,560 Speaker 3: even when there's something for you in the exchange. But 84 00:04:35,000 --> 00:04:36,960 Speaker 3: this would be ruling out the kinds of gifts that 85 00:04:37,000 --> 00:04:41,320 Speaker 3: are like purely malicious or pranks or something I remember. 86 00:04:41,360 --> 00:04:43,159 Speaker 3: I used to think about how funny it would be 87 00:04:43,200 --> 00:04:46,080 Speaker 3: to show up to Christmas and give the uncle like 88 00:04:46,120 --> 00:04:51,080 Speaker 3: a large illegal reptile. They did not ask for unwanted pets. 89 00:04:51,120 --> 00:04:53,120 Speaker 3: That's like the classic malicious gift. 90 00:04:53,360 --> 00:04:55,680 Speaker 2: Yeah, I mean, it's also, as we'll get into, it's 91 00:04:55,680 --> 00:04:59,440 Speaker 2: also a classic example of what the giver may think 92 00:04:59,440 --> 00:05:01,400 Speaker 2: of as a great gift, but they're just not thinking 93 00:05:01,400 --> 00:05:02,840 Speaker 2: about the practicality of the thing. 94 00:05:03,160 --> 00:05:03,960 Speaker 3: Yeah. 95 00:05:04,279 --> 00:05:08,480 Speaker 2: So obviously, this still leads plenty of room for disconnect 96 00:05:08,560 --> 00:05:12,000 Speaker 2: between two gift exchangers, between the giver and the receiver 97 00:05:13,080 --> 00:05:15,800 Speaker 2: intentions on one side, reception on the other, with both 98 00:05:15,839 --> 00:05:19,840 Speaker 2: sides going into the scenario with separate and potentially unaligned 99 00:05:19,880 --> 00:05:23,840 Speaker 2: predictions of how the gift will be received based on 100 00:05:24,120 --> 00:05:28,560 Speaker 2: simulated simulations formulated via our theory of mind. Because, as 101 00:05:28,560 --> 00:05:30,920 Speaker 2: we've covered on the show before, every relationship in our 102 00:05:30,960 --> 00:05:34,880 Speaker 2: life is predicated on a simulation in our own mind 103 00:05:35,080 --> 00:05:38,000 Speaker 2: of what the other's mind state consists of, and it 104 00:05:38,080 --> 00:05:41,840 Speaker 2: might be reasonably accurate. You know that our model reasonably 105 00:05:41,960 --> 00:05:45,680 Speaker 2: approximates the other person's mindset, at least insofar as we 106 00:05:45,720 --> 00:05:49,840 Speaker 2: interact with it. It might be effective for this given relationship, 107 00:05:50,080 --> 00:05:53,080 Speaker 2: but it could also be inaccurate in key ways and 108 00:05:53,200 --> 00:05:56,080 Speaker 2: could be detrimental to the relationship in the shorter long 109 00:05:56,160 --> 00:05:56,920 Speaker 2: term well. 110 00:05:56,960 --> 00:05:59,120 Speaker 3: And in fact, I would say a lot of times 111 00:05:59,240 --> 00:06:05,520 Speaker 3: when gift giving fails, it may come down to the 112 00:06:05,560 --> 00:06:10,159 Speaker 3: recipient of the gift detecting that the gift givers mental 113 00:06:10,240 --> 00:06:13,800 Speaker 3: model of them is not accurate. That makes sense, like 114 00:06:13,880 --> 00:06:17,960 Speaker 3: you know, when a gift is given that the recipient 115 00:06:18,000 --> 00:06:20,240 Speaker 3: thinks you should have known that this is not what 116 00:06:20,279 --> 00:06:22,960 Speaker 3: I would have wanted. What they're upset about is not 117 00:06:23,520 --> 00:06:27,919 Speaker 3: just the gift. They're upset about being misunderstood or being 118 00:06:27,960 --> 00:06:29,240 Speaker 3: modeled incorrectly. 119 00:06:30,000 --> 00:06:34,640 Speaker 2: Yes, yes, I would agree, and we'll get into some 120 00:06:34,880 --> 00:06:38,880 Speaker 2: more nuanced examples of this as we proceed. Now. I 121 00:06:38,920 --> 00:06:41,880 Speaker 2: do want to point out that some of the sources 122 00:06:41,920 --> 00:06:44,880 Speaker 2: I was looking at painted of what sounded like maybe 123 00:06:44,920 --> 00:06:48,840 Speaker 2: an academically pretty bleak picture of gift giving. There was 124 00:06:48,880 --> 00:06:51,320 Speaker 2: a nineteen ninety three paper I looked at titled The 125 00:06:51,400 --> 00:06:54,080 Speaker 2: Dark Side of the Gift, published in the Journal of 126 00:06:54,120 --> 00:06:58,720 Speaker 2: Business Research by and was authored by Sherry McGrath and Levy, 127 00:06:59,279 --> 00:07:02,320 Speaker 2: and it really floored me with a few of these statements. 128 00:07:02,320 --> 00:07:04,679 Speaker 2: So I want to read a couple of these quotes, 129 00:07:04,720 --> 00:07:07,360 Speaker 2: and I do apologize that by not actually going into 130 00:07:07,400 --> 00:07:10,160 Speaker 2: their study, these are kind of out of context. So 131 00:07:10,880 --> 00:07:13,080 Speaker 2: give the authors in the original paper the benefit of 132 00:07:13,080 --> 00:07:16,360 Speaker 2: a doubt here, But I shall read gift giving and 133 00:07:16,440 --> 00:07:20,360 Speaker 2: receiving in gender high levels of anxiety among consumers. Gifts 134 00:07:20,400 --> 00:07:25,880 Speaker 2: create and exacerbate interpersonal conflict. They were frequently used as weapons, 135 00:07:26,280 --> 00:07:29,760 Speaker 2: and consumers' responses to them are carefully canalyzed. 136 00:07:30,680 --> 00:07:33,880 Speaker 3: Now, I was not able to understand what canalyzed means 137 00:07:33,920 --> 00:07:35,840 Speaker 3: in this context. I almost wondered if it was a 138 00:07:35,880 --> 00:07:39,600 Speaker 3: typo by the authors. But canalyzed or canalyzed that is 139 00:07:39,640 --> 00:07:43,320 Speaker 3: a word I definitely agree with the first two sentences there. Obviously, 140 00:07:43,640 --> 00:07:46,120 Speaker 3: it's a huge amount of anxiety about gift giving. I 141 00:07:46,160 --> 00:07:49,880 Speaker 3: feel it myself. I love to give a good gift, 142 00:07:49,960 --> 00:07:53,120 Speaker 3: That's one of my favorite things to do. But it 143 00:07:53,320 --> 00:07:56,480 Speaker 3: so rarely happens that I am able to figure out 144 00:07:56,520 --> 00:08:00,600 Speaker 3: what that perfect gift is for somebody that I don't know. 145 00:08:00,840 --> 00:08:04,120 Speaker 3: More often, I'm just like really worried and anxious that 146 00:08:04,360 --> 00:08:06,680 Speaker 3: the gifts I'm getting people are not good enough or 147 00:08:06,720 --> 00:08:07,720 Speaker 3: not really what they want. 148 00:08:08,120 --> 00:08:09,640 Speaker 2: Well, yeah, I mean there's a whole discussion that we 149 00:08:09,680 --> 00:08:11,960 Speaker 2: had there about the idea of a perfect gift, right, Yeah, 150 00:08:12,280 --> 00:08:14,800 Speaker 2: perfect is always the enemy of done, and you do 151 00:08:14,840 --> 00:08:17,040 Speaker 2: want to get done. You want to be finished with 152 00:08:17,080 --> 00:08:21,200 Speaker 2: your holiday shopping at some point, so we probably shouldn't 153 00:08:21,200 --> 00:08:22,880 Speaker 2: put that much pressure on ourselves. 154 00:08:23,320 --> 00:08:25,280 Speaker 3: Yeah. Yeah, at the same time that I'm trying to 155 00:08:25,280 --> 00:08:28,240 Speaker 3: put your fears at rest. You know, there's a hypocrisy here, 156 00:08:28,280 --> 00:08:30,400 Speaker 3: because I still feel the clinch too, Like, oh no, 157 00:08:30,680 --> 00:08:32,760 Speaker 3: is this am I getting the wrong thing? Is this 158 00:08:32,800 --> 00:08:34,360 Speaker 3: actually going to offend somebody? 159 00:08:34,920 --> 00:08:36,800 Speaker 2: Well, going back to the dark side of the gift 160 00:08:36,800 --> 00:08:39,560 Speaker 2: for just a second, what could be possibly formed into 161 00:08:39,600 --> 00:08:42,480 Speaker 2: a canal here? I think maybe they're referring to like 162 00:08:42,520 --> 00:08:47,400 Speaker 2: the channeling of the resulting negativity, because their argument here, 163 00:08:47,400 --> 00:08:49,600 Speaker 2: if I'm understanding correctly, and I could be getting it 164 00:08:49,800 --> 00:08:56,400 Speaker 2: completely wrong, is that the conflict that is exacerbated by 165 00:08:56,800 --> 00:08:59,640 Speaker 2: the gift giving results in negativity that then has to 166 00:08:59,640 --> 00:09:02,079 Speaker 2: be man aged by both the giver and the recipient. 167 00:09:03,160 --> 00:09:07,240 Speaker 2: But quote consumers, victims of sentiment and symbolism are found 168 00:09:07,280 --> 00:09:11,319 Speaker 2: to be entrapped in rituals and enjoyed by cultural ideology 169 00:09:11,320 --> 00:09:16,760 Speaker 2: from expressing discontent in most ways except fantasy. So It 170 00:09:16,800 --> 00:09:19,319 Speaker 2: really brings the mind to Brian this idea that gift 171 00:09:19,320 --> 00:09:22,640 Speaker 2: giving just causes like this deep dark growth in the 172 00:09:22,720 --> 00:09:25,560 Speaker 2: soul that we just have to like swallow down into 173 00:09:25,559 --> 00:09:31,120 Speaker 2: the depths of our beings where it just stagnates and corrupts. Again, 174 00:09:31,240 --> 00:09:33,280 Speaker 2: I'm probably blowing it out of proportion here. 175 00:09:33,080 --> 00:09:35,520 Speaker 3: Oh, I mean the hit. There is a whole other 176 00:09:36,160 --> 00:09:40,160 Speaker 3: question of sometimes when like economists write about gift giving, 177 00:09:41,160 --> 00:09:44,320 Speaker 3: there is a negativity in the way they talk about 178 00:09:44,360 --> 00:09:48,720 Speaker 3: it too, because because there are there is a traditional 179 00:09:48,800 --> 00:09:52,160 Speaker 3: view in economics that in a lot of ways gift giving, 180 00:09:52,240 --> 00:09:56,000 Speaker 3: especially giving of non cash gifts, like in kind gifts, 181 00:09:56,720 --> 00:10:01,840 Speaker 3: that that results in economic inefficiency and way. So the 182 00:10:01,920 --> 00:10:04,959 Speaker 3: idea is, you know, you give somebody something you bought 183 00:10:05,000 --> 00:10:08,559 Speaker 3: for them that you know that they didn't buy themselves. 184 00:10:09,400 --> 00:10:12,199 Speaker 3: That creates waste because people end up getting a lot 185 00:10:12,200 --> 00:10:14,640 Speaker 3: of gifts that they do not want, or maybe it's 186 00:10:14,679 --> 00:10:16,680 Speaker 3: a gift that they kind of want, but it's not 187 00:10:16,760 --> 00:10:19,000 Speaker 3: exactly what they would have selected for themselves if they 188 00:10:19,000 --> 00:10:21,920 Speaker 3: were going to spend the same amount of money. But 189 00:10:22,040 --> 00:10:26,240 Speaker 3: fortunately I was reading about this and economists have sort 190 00:10:26,280 --> 00:10:29,560 Speaker 3: of come back on this a bit. They don't even 191 00:10:29,600 --> 00:10:32,600 Speaker 3: think that gift giving is purely wasteful or inefficient in 192 00:10:32,679 --> 00:10:36,440 Speaker 3: economic terms. Clearly, there's a lot of social benefits social 193 00:10:36,520 --> 00:10:39,640 Speaker 3: value added from gift giving, so that's not really in question. 194 00:10:40,160 --> 00:10:44,000 Speaker 3: But in terms of just purely economic benefits, there are 195 00:10:44,080 --> 00:10:47,160 Speaker 3: some views that the gift giving can actually increase that too. 196 00:10:47,320 --> 00:10:51,400 Speaker 3: For example, if a material good acquires value to someone 197 00:10:51,600 --> 00:10:54,520 Speaker 3: by virtue of being a gift, so it is now 198 00:10:54,559 --> 00:10:57,839 Speaker 3: worth more to the recipient than the giver paid for it. 199 00:10:58,760 --> 00:11:03,040 Speaker 3: And then there are also these interesting studies that find 200 00:11:03,280 --> 00:11:06,840 Speaker 3: that sometimes gift giving may increase economic value by doing 201 00:11:06,840 --> 00:11:11,880 Speaker 3: what they call reducing search costs, essentially by providing people 202 00:11:12,000 --> 00:11:15,960 Speaker 3: with access to goods they find desirable that they would 203 00:11:16,040 --> 00:11:18,960 Speaker 3: not have known about or would not have been able 204 00:11:19,040 --> 00:11:22,640 Speaker 3: to acquire efficiently for themselves. And I was trying to 205 00:11:22,640 --> 00:11:25,000 Speaker 3: think about real life examples of this one that you 206 00:11:25,280 --> 00:11:27,160 Speaker 3: used to figure into my life all the time when 207 00:11:27,200 --> 00:11:30,760 Speaker 3: I was traveling a lot for Christmas, would be people 208 00:11:30,760 --> 00:11:34,640 Speaker 3: would give each other gifts of like local specialties from 209 00:11:34,720 --> 00:11:37,600 Speaker 3: their hometowns when they get together for Christmas. So there 210 00:11:37,920 --> 00:11:41,320 Speaker 3: you may actually be adding economic value because it would 211 00:11:41,600 --> 00:11:45,000 Speaker 3: be economically costly and difficult for somebody to go acquire 212 00:11:45,080 --> 00:11:46,760 Speaker 3: that local thing themselves. 213 00:11:47,240 --> 00:11:48,280 Speaker 2: Okay, that makes sense. 214 00:11:49,360 --> 00:11:51,760 Speaker 3: But that being said, there still is a lot of 215 00:11:51,760 --> 00:11:56,360 Speaker 3: economic literature that emphasizes the downsides, the downsides of gift 216 00:11:56,360 --> 00:12:00,160 Speaker 3: giving in terms of inefficiency and waste in the economy. 217 00:12:00,679 --> 00:12:03,480 Speaker 3: In fact, one of the papers I was looking at 218 00:12:03,840 --> 00:12:07,720 Speaker 3: so it started by citing an estimate that consumers in 219 00:12:07,760 --> 00:12:11,560 Speaker 3: the United States, just in the United States, spend hundreds 220 00:12:11,559 --> 00:12:15,160 Speaker 3: of billions of dollars on interpersonal gifts each year, and 221 00:12:15,280 --> 00:12:20,480 Speaker 3: it flagged an article about holiday gift returns. Now, this 222 00:12:20,600 --> 00:12:22,920 Speaker 3: is an older article, so the numbers might be even 223 00:12:22,960 --> 00:12:26,760 Speaker 3: more staggering by now. This is from December twenty fifteen, 224 00:12:26,880 --> 00:12:30,720 Speaker 3: published in CNBC by Tom de Christopher. The article is 225 00:12:30,720 --> 00:12:35,680 Speaker 3: called your Holiday returns cost retailers billions, and it says 226 00:12:35,800 --> 00:12:40,880 Speaker 3: that an estimated seventy billion dollars worth of products were 227 00:12:40,920 --> 00:12:44,040 Speaker 3: expected to be returned to sellers around the twenty fifteen 228 00:12:44,120 --> 00:12:49,160 Speaker 3: holiday season, according to a logistics and solutions firm called Optro, 229 00:12:50,120 --> 00:12:54,320 Speaker 3: and it talked about how retailers can recoup some of 230 00:12:54,360 --> 00:12:58,320 Speaker 3: those costs. They can put items up for resale. Sometimes, 231 00:12:58,360 --> 00:13:00,440 Speaker 3: depending on what they are, they can for them at 232 00:13:00,480 --> 00:13:03,120 Speaker 3: a deep discount to liquidators. But a lot of that 233 00:13:03,200 --> 00:13:07,559 Speaker 3: value is just gone. It's lost, and the article says 234 00:13:07,600 --> 00:13:10,760 Speaker 3: that in the previous year, Americans returned a total of 235 00:13:10,800 --> 00:13:14,160 Speaker 3: about two hundred and eighty four billion dollars worth of merchandise. 236 00:13:14,679 --> 00:13:18,400 Speaker 3: Somewhere between a quarter to half of that value is 237 00:13:18,480 --> 00:13:23,000 Speaker 3: just lost and cannot be recouped by the seller. Another 238 00:13:23,080 --> 00:13:26,800 Speaker 3: estimate given in the article was that overall, sellers expect 239 00:13:26,800 --> 00:13:30,400 Speaker 3: about ten percent of goods to be returned. This obviously 240 00:13:30,640 --> 00:13:33,679 Speaker 3: varies by product sector and the channel of sale. I've 241 00:13:33,720 --> 00:13:36,720 Speaker 3: read some stuff saying that the numbers are probably higher 242 00:13:36,760 --> 00:13:39,480 Speaker 3: now than they were ten years ago, and especially for 243 00:13:39,559 --> 00:13:41,720 Speaker 3: online sales, or there are a lot of returns, but 244 00:13:42,200 --> 00:13:45,840 Speaker 3: either way, beyond the yearly average, there is a surge 245 00:13:45,920 --> 00:13:49,040 Speaker 3: in returns at the end of the year around Christmas time. 246 00:13:49,600 --> 00:13:53,160 Speaker 3: According to Optro, about a quarter of all returns for 247 00:13:53,240 --> 00:13:56,360 Speaker 3: the year occur around Christmas. And you can guess that 248 00:13:56,440 --> 00:13:59,760 Speaker 3: a bunch of this comes from unwanted gifts. People getting 249 00:13:59,760 --> 00:14:01,439 Speaker 3: a gain. If they don't want they take it back 250 00:14:01,480 --> 00:14:05,959 Speaker 3: to the store with a gift receipt and get it exchanged. Now, 251 00:14:06,200 --> 00:14:07,800 Speaker 3: on one hand, it might be hard to get too 252 00:14:07,840 --> 00:14:10,480 Speaker 3: broken up about, you know, lost profits for retailers. I 253 00:14:10,480 --> 00:14:13,240 Speaker 3: don't know, do I care if Walmart is losing some 254 00:14:13,600 --> 00:14:16,400 Speaker 3: losing some profit this year, But obviously a lot of 255 00:14:16,400 --> 00:14:18,640 Speaker 3: that economic loss is going to get taken out on 256 00:14:18,800 --> 00:14:22,160 Speaker 3: regular people, on low level employees, and on consumers, like sorry, 257 00:14:22,200 --> 00:14:24,760 Speaker 3: prices have to go up, no raise this year, et cetera, 258 00:14:24,840 --> 00:14:28,880 Speaker 3: because we lost profits. But apart from the economic losses, 259 00:14:29,280 --> 00:14:32,680 Speaker 3: it also creates a huge amount of material waste each year. 260 00:14:33,440 --> 00:14:37,240 Speaker 3: So like a returned like new high value object like 261 00:14:37,280 --> 00:14:39,880 Speaker 3: an iPad or something can often be resold for a 262 00:14:39,920 --> 00:14:43,280 Speaker 3: significant fraction of its original value. But a lot of 263 00:14:43,320 --> 00:14:47,080 Speaker 3: products that are returned are not worth the cost of 264 00:14:47,120 --> 00:14:49,440 Speaker 3: putting them through the reverse supply chain, so they just 265 00:14:49,480 --> 00:14:51,080 Speaker 3: go in the trash. And it's kind of sad to 266 00:14:51,080 --> 00:14:51,560 Speaker 3: think about. 267 00:14:51,920 --> 00:14:54,200 Speaker 2: Oh wow, So it really seems like, on one hand, 268 00:14:54,920 --> 00:14:58,200 Speaker 2: we have an economic responsibility to be better gift givers 269 00:14:58,400 --> 00:15:00,880 Speaker 2: so that you are not certainly so they don't go 270 00:15:00,880 --> 00:15:04,200 Speaker 2: into trash, but also so they don't they're not just 271 00:15:04,240 --> 00:15:06,640 Speaker 2: returned and you know, and they go through this life 272 00:15:06,640 --> 00:15:09,120 Speaker 2: cycle that you've just described. But on the other hand, 273 00:15:09,160 --> 00:15:11,640 Speaker 2: there it does seem like there are certain types of 274 00:15:11,680 --> 00:15:15,600 Speaker 2: gifts that would not be purchased if gift givers were 275 00:15:15,640 --> 00:15:18,800 Speaker 2: more thoughtful and intelligent about what they're doing, like and 276 00:15:18,800 --> 00:15:22,200 Speaker 2: and and I say that in you know, half serious. 277 00:15:22,400 --> 00:15:24,640 Speaker 2: I guess on that, especially with kids, there's a lot 278 00:15:24,640 --> 00:15:29,000 Speaker 2: of plastic garbage that goes out, and that plastic garbage 279 00:15:29,040 --> 00:15:33,400 Speaker 2: can be pretty joyous in the short term. So I'm 280 00:15:33,400 --> 00:15:36,520 Speaker 2: not saying it's like a complete loss, but at the 281 00:15:36,600 --> 00:15:39,120 Speaker 2: end of at the end of the day, sometimes literally 282 00:15:39,160 --> 00:15:42,400 Speaker 2: the end of Christmas Day, but it certainly at the 283 00:15:42,480 --> 00:15:43,720 Speaker 2: end the end of the end of the day, it 284 00:15:43,880 --> 00:15:44,840 Speaker 2: just becomes garbage. 285 00:15:44,960 --> 00:15:48,600 Speaker 3: It's just loss. I mean, I think I had more 286 00:15:48,640 --> 00:15:52,280 Speaker 3: of the plastic garbage view before I became a parent, 287 00:15:52,400 --> 00:15:56,200 Speaker 3: And now my daughter gets so much enjoyment out of 288 00:15:56,440 --> 00:16:00,040 Speaker 3: playing with little pieces of plastic garbage, like she's in 289 00:16:00,160 --> 00:16:01,920 Speaker 3: love with somebody of the you know, like a little 290 00:16:01,920 --> 00:16:04,560 Speaker 3: plastic animal or something. So I don't know, it's hard 291 00:16:04,560 --> 00:16:08,360 Speaker 3: for me to demonize those things too much. 292 00:16:08,840 --> 00:16:10,440 Speaker 2: Yeah, I mean, you never know when one will be like, 293 00:16:10,480 --> 00:16:13,000 Speaker 2: I have plastic garbage right here on my desk. This 294 00:16:13,240 --> 00:16:14,480 Speaker 2: I'm gonna hold this up for you so you can 295 00:16:14,480 --> 00:16:16,480 Speaker 2: see in the camera. Jo, I have no idea where 296 00:16:16,480 --> 00:16:18,640 Speaker 2: this came from. Maybe it's a happy meal toy. I'm 297 00:16:18,680 --> 00:16:22,040 Speaker 2: not sure it's a mummy. It is the very definition 298 00:16:22,120 --> 00:16:24,560 Speaker 2: of plastic garbage. I'm not sure where it came from, 299 00:16:24,560 --> 00:16:27,440 Speaker 2: but for some reason it's treasured, so you never can tell. 300 00:16:29,080 --> 00:16:32,960 Speaker 2: All right, Well, let's get a bit into the central 301 00:16:33,000 --> 00:16:37,160 Speaker 2: topic here, errors in gift giving. How things go wrong 302 00:16:37,240 --> 00:16:41,040 Speaker 2: and where they go wrong. So one of the really 303 00:16:41,040 --> 00:16:43,360 Speaker 2: the first paper to catch my eye on this topic 304 00:16:43,360 --> 00:16:46,200 Speaker 2: because we're looking at other holiday possibilities. It was a 305 00:16:46,280 --> 00:16:49,480 Speaker 2: twenty sixteen paper titled why certain gifts are great to 306 00:16:49,560 --> 00:16:53,760 Speaker 2: give but not to get a Framework for Understanding Errors 307 00:16:53,800 --> 00:16:57,680 Speaker 2: and Gift Giving by Gallic Givey and Williams, published in 308 00:16:57,680 --> 00:17:00,560 Speaker 2: the journal Current Directions in Psychological sci. 309 00:17:00,880 --> 00:17:03,800 Speaker 3: I love that it introduces the phrase errors in gift 310 00:17:03,840 --> 00:17:07,679 Speaker 3: giving because that's actually it's like a clinical description of 311 00:17:07,760 --> 00:17:10,680 Speaker 3: exactly the phenomenon they're talking about. So it is, it's precise, 312 00:17:10,760 --> 00:17:13,960 Speaker 3: it's clear, it's accurate. But it also kind of softens 313 00:17:14,000 --> 00:17:16,720 Speaker 3: the blow of talking about this we were originally thinking about, 314 00:17:17,880 --> 00:17:20,680 Speaker 3: you know, maybe we should talk about bad Christmas gifts. 315 00:17:20,760 --> 00:17:23,760 Speaker 3: But the bad that's such a strong word, and are 316 00:17:23,800 --> 00:17:26,679 Speaker 3: the gifts really bad? I mean, the truth is that 317 00:17:27,320 --> 00:17:31,080 Speaker 3: a lot of gifts. People might appreciate the fact that 318 00:17:31,119 --> 00:17:35,159 Speaker 3: the gift was given while also recognizing that there is 319 00:17:35,240 --> 00:17:39,040 Speaker 3: some amount of error in the selection or delivery of 320 00:17:39,119 --> 00:17:42,200 Speaker 3: the gift. Something did not go perfectly right here. 321 00:17:42,720 --> 00:17:45,560 Speaker 2: Yeah, I agree, error is the way to go, because 322 00:17:45,600 --> 00:17:48,680 Speaker 2: you can still air in giving a good gift. And 323 00:17:49,200 --> 00:17:51,080 Speaker 2: so I just once more, I just want to assure 324 00:17:51,080 --> 00:17:54,760 Speaker 2: everyone out there, you're doing a great job. Don't worry 325 00:17:54,760 --> 00:17:59,359 Speaker 2: about this year's holiday gift giving selections. You did good, 326 00:18:00,160 --> 00:18:04,000 Speaker 2: but maybe take all of this into the next cycle 327 00:18:04,040 --> 00:18:05,920 Speaker 2: of gifts that you acquire. 328 00:18:06,280 --> 00:18:08,800 Speaker 3: Everybody but me did a great job. I'm still terrified. 329 00:18:10,640 --> 00:18:13,199 Speaker 3: Oh and by the way, since you're mentioning the main 330 00:18:13,240 --> 00:18:15,040 Speaker 3: paper you're drawing from here, I wanted to go ahead 331 00:18:15,080 --> 00:18:18,600 Speaker 3: and flag another the other main source that I want 332 00:18:18,600 --> 00:18:20,960 Speaker 3: to draw from in this episode. So this is a 333 00:18:20,960 --> 00:18:24,440 Speaker 3: different paper which is from twenty twenty three. It has 334 00:18:24,520 --> 00:18:27,600 Speaker 3: actually two of the same authors as your twenty sixteen article. 335 00:18:28,080 --> 00:18:30,960 Speaker 3: This one is called an Integrative Review of Gift Giving 336 00:18:31,040 --> 00:18:34,280 Speaker 3: Research and Consumer Behavior and Marketing, published in the Journal 337 00:18:34,320 --> 00:18:39,360 Speaker 3: of Consumer Psychology by Julian Givey, Laura Berg, Tina M. Lowry, 338 00:18:39,480 --> 00:18:44,560 Speaker 3: and Jeff Gallic Julian Gives of West Virginia University, Laura 339 00:18:44,560 --> 00:18:48,720 Speaker 3: berg Is from the University of Bokum in Germany, Tina 340 00:18:48,760 --> 00:18:52,080 Speaker 3: Lowry of h GC Paris, and Jeff Gallic of Carnegie 341 00:18:52,119 --> 00:18:55,480 Speaker 3: Mellon And the goal of this paper is to do 342 00:18:55,600 --> 00:19:00,000 Speaker 3: a large systematic review of the academic literature on gift gives, 343 00:19:00,280 --> 00:19:05,040 Speaker 3: drawing on a bunch of different disciplines anthropology and sociology, psychology, 344 00:19:05,359 --> 00:19:09,520 Speaker 3: and most heavily on business marketing and consumer studies research. 345 00:19:09,880 --> 00:19:13,000 Speaker 3: Sort of a big roundup of what has been studied 346 00:19:13,080 --> 00:19:15,439 Speaker 3: and what have people found out when it comes to 347 00:19:15,880 --> 00:19:18,600 Speaker 3: consumer gifting. Might not come as a surprise that this 348 00:19:18,760 --> 00:19:22,159 Speaker 3: is a topic of immense interest in the field of 349 00:19:23,240 --> 00:19:26,359 Speaker 3: business marketing and consumer studies, because again, gift giving is 350 00:19:26,400 --> 00:19:29,680 Speaker 3: big business. So as you might guess, this paper gets 351 00:19:29,720 --> 00:19:31,920 Speaker 3: into a bunch of different subject areas, but I wanted 352 00:19:32,000 --> 00:19:35,119 Speaker 3: to mention a couple of sections relevant to our subject today. 353 00:19:35,280 --> 00:19:39,880 Speaker 3: One of them is givers' motivations, so it looks into 354 00:19:39,880 --> 00:19:43,240 Speaker 3: studies on the question why do people give gifts and 355 00:19:43,440 --> 00:19:46,879 Speaker 3: what leads them to select the gifts they do. Another 356 00:19:47,840 --> 00:19:51,840 Speaker 3: section of focus is on givers inputs quote that is, 357 00:19:52,040 --> 00:19:54,879 Speaker 3: whether the thought and money a giver puts into a 358 00:19:54,920 --> 00:19:59,400 Speaker 3: gift is more important to givers or recipients and then 359 00:19:59,440 --> 00:20:02,920 Speaker 3: most important the same subject matter as the earlier twenty 360 00:20:02,960 --> 00:20:09,159 Speaker 3: sixteen paper giver recipient mismatches, quote discrepancies between the types 361 00:20:09,200 --> 00:20:12,400 Speaker 3: of gifts given and the types of gifts people prefer 362 00:20:12,520 --> 00:20:16,719 Speaker 3: to receive. And I think I should note that most 363 00:20:16,760 --> 00:20:21,440 Speaker 3: of this research tends to be focused on interpersonal consumer 364 00:20:21,600 --> 00:20:25,879 Speaker 3: gift giving, so the exchanging of gifts between regular people. 365 00:20:25,960 --> 00:20:29,960 Speaker 3: It's less relevant to things like gifts in a business context. 366 00:20:30,040 --> 00:20:32,680 Speaker 3: You know, you're buying a gift for your client, or 367 00:20:33,440 --> 00:20:36,040 Speaker 3: a free gift with purchase, or a holiday gift from 368 00:20:36,119 --> 00:20:39,840 Speaker 3: employer to employees. So that's its own kind of thing. 369 00:20:39,840 --> 00:20:43,560 Speaker 3: It has different dynamics, you know, obviously different dynamics for 370 00:20:43,600 --> 00:20:46,800 Speaker 3: things like state gifts or forgiving yourself a little gift. 371 00:20:47,280 --> 00:20:50,320 Speaker 2: Oh wow, that last one's probably a topic onto itself, 372 00:20:50,359 --> 00:20:54,240 Speaker 2: because yeah, as we'll be getting into here, much of 373 00:20:54,280 --> 00:20:57,760 Speaker 2: the gift giving is going to depend on two major 374 00:20:57,800 --> 00:21:00,679 Speaker 2: points or more than a really points, I guess, but 375 00:21:00,960 --> 00:21:03,160 Speaker 2: it's going to depend on the moment where the gift 376 00:21:03,240 --> 00:21:06,639 Speaker 2: is given and received and then like the aftermath of it. 377 00:21:06,800 --> 00:21:08,879 Speaker 2: But with giving yourself a little gift. There's also the 378 00:21:08,920 --> 00:21:14,160 Speaker 2: purchase point, which could be I mean, especially nowadays we're 379 00:21:14,280 --> 00:21:16,159 Speaker 2: ordering things online, So it's kind of like you have 380 00:21:16,240 --> 00:21:19,840 Speaker 2: three potential areas to consider, right the moment you buy 381 00:21:19,880 --> 00:21:22,440 Speaker 2: that thing for yourself, the moment you receive that thing 382 00:21:22,480 --> 00:21:25,320 Speaker 2: for yourself, and then the rest of your life with 383 00:21:25,440 --> 00:21:29,200 Speaker 2: that thing. Which is the most exciting? 384 00:21:29,480 --> 00:21:29,719 Speaker 3: You know? 385 00:21:30,200 --> 00:21:33,520 Speaker 2: I think the depressing answer, without looking at any literature 386 00:21:33,520 --> 00:21:35,119 Speaker 2: on that particular topic, would be that it's just the 387 00:21:35,119 --> 00:21:37,160 Speaker 2: first thing, that is just the purchase point. 388 00:21:37,440 --> 00:21:41,040 Speaker 3: Yeah, that's the most exciting. Okay, Well, do you want 389 00:21:41,040 --> 00:21:43,040 Speaker 3: to start by talking about the twenty sixteen paper. 390 00:21:43,359 --> 00:21:46,320 Speaker 2: Yeah? Yeah, So the researchers here begin by acknowledging the 391 00:21:46,400 --> 00:21:50,440 Speaker 2: depth of pre existing research on gift giving and social psychology, 392 00:21:50,680 --> 00:21:52,920 Speaker 2: with one of the big take hombs being that most 393 00:21:52,920 --> 00:21:57,040 Speaker 2: of us are not jagnotogy and don't actually excel in 394 00:21:57,119 --> 00:21:59,960 Speaker 2: gift giving, which is to say, if we try it all, 395 00:22:00,680 --> 00:22:04,119 Speaker 2: we're not all that great at predicting the other person's preference. 396 00:22:05,200 --> 00:22:08,760 Speaker 2: This self other mismatch was studied in a key nineteen 397 00:22:08,840 --> 00:22:13,919 Speaker 2: ninety seven paper from C. And Weber. Now, my thinking 398 00:22:14,240 --> 00:22:15,800 Speaker 2: on all of this, as I got into the sources, 399 00:22:15,920 --> 00:22:17,960 Speaker 2: was was, yeah, this seems right. There are so many 400 00:22:17,960 --> 00:22:21,080 Speaker 2: ways to mess up a gift or potentially mess it up. 401 00:22:21,080 --> 00:22:24,399 Speaker 2: And again I'm not getting into the actual bad gift giving, 402 00:22:24,440 --> 00:22:27,600 Speaker 2: but errors in gift giving, ways that you could ways 403 00:22:27,640 --> 00:22:30,679 Speaker 2: you could have done better in retrospect. Now, it was 404 00:22:30,680 --> 00:22:34,400 Speaker 2: interesting to jump into this paper again mostly having done 405 00:22:34,720 --> 00:22:37,800 Speaker 2: all of my holiday shopping but then second guessing everything 406 00:22:37,880 --> 00:22:40,760 Speaker 2: and also just reflecting on my own life as a 407 00:22:40,760 --> 00:22:43,480 Speaker 2: gift giver, because I think, for the most part I've 408 00:22:43,520 --> 00:22:46,639 Speaker 2: really leaned on that it's the thought that counts, even 409 00:22:46,800 --> 00:22:51,159 Speaker 2: if I'm being fairly self judgmental and asking myself how 410 00:22:51,200 --> 00:22:53,040 Speaker 2: much thought did I really put into any of those 411 00:22:53,040 --> 00:22:58,040 Speaker 2: gifts where it was the thought that counts. And you know, 412 00:22:58,119 --> 00:23:00,800 Speaker 2: I think we have to acknowledge too that now, especially 413 00:23:00,840 --> 00:23:03,040 Speaker 2: with the use of Amazon wish lists and so forth, 414 00:23:03,520 --> 00:23:06,159 Speaker 2: it takes a lot of the guesswork as well as 415 00:23:06,200 --> 00:23:08,879 Speaker 2: the skill and the personal touch out of gift giving. 416 00:23:10,280 --> 00:23:12,719 Speaker 2: So I don't know, it becomes harder for me to think, oh, 417 00:23:12,720 --> 00:23:14,679 Speaker 2: it's the thought that counts if all I'm doing is 418 00:23:15,280 --> 00:23:18,680 Speaker 2: thinking about putting your Amazon wishless link into the browser 419 00:23:18,720 --> 00:23:21,280 Speaker 2: and then picking something and it even makes sure that 420 00:23:21,640 --> 00:23:24,160 Speaker 2: it hasn't been purchased already, so it takes the guesswork 421 00:23:24,160 --> 00:23:24,520 Speaker 2: out of it. 422 00:23:24,600 --> 00:23:26,800 Speaker 3: Well, Rob, I don't know if your sources mentioned this 423 00:23:26,880 --> 00:23:30,879 Speaker 3: as much, but fortunately the research that I was looking 424 00:23:30,880 --> 00:23:33,640 Speaker 3: at indicates that you shouldn't be worried about that kind 425 00:23:33,680 --> 00:23:36,680 Speaker 3: of thought as much. That matters to recipients far less 426 00:23:36,680 --> 00:23:38,600 Speaker 3: than people think they do. 427 00:23:38,800 --> 00:23:42,520 Speaker 2: Yeah, they do get into that a little bit. That 428 00:23:42,640 --> 00:23:44,040 Speaker 2: is part of the mismatch. 429 00:23:44,320 --> 00:23:47,760 Speaker 3: Yeah, there are different kinds of ways that thought can count, 430 00:23:47,840 --> 00:23:52,600 Speaker 3: and specifically the brainstorming original ideas and searching around for 431 00:23:52,640 --> 00:23:55,480 Speaker 3: the perfect gift that matters more in the minds of 432 00:23:55,520 --> 00:23:58,640 Speaker 3: gift givers than in the minds of gift receivers. Exactly. 433 00:23:58,800 --> 00:24:03,240 Speaker 2: Yes, so in the paper gallic at All stress that quote. 434 00:24:03,280 --> 00:24:06,520 Speaker 2: There can be major consequences for giving ill chosen gifts, 435 00:24:07,840 --> 00:24:10,360 Speaker 2: and that is explored in a couple of cited papers. 436 00:24:10,359 --> 00:24:14,119 Speaker 2: A poorly chosen gift can annoy or even drive a 437 00:24:14,160 --> 00:24:17,719 Speaker 2: wedge between the two people in the relationship. Again, everyone 438 00:24:17,720 --> 00:24:20,600 Speaker 2: out there, you're doing fine. Don't worry about this too much. 439 00:24:21,000 --> 00:24:26,520 Speaker 2: But yeah, on one level, it does sound pretty pretty extreme, 440 00:24:26,520 --> 00:24:28,520 Speaker 2: and I don't think we should lose too much sleep 441 00:24:28,560 --> 00:24:31,199 Speaker 2: over it. But I think we can all imagine if 442 00:24:31,200 --> 00:24:34,320 Speaker 2: we're spiraling and we're using worst case scenarios, we can 443 00:24:34,400 --> 00:24:38,399 Speaker 2: imagine the sort of gift, bad gift we might receive 444 00:24:38,600 --> 00:24:42,479 Speaker 2: that might make us ask questions about the other person 445 00:24:42,560 --> 00:24:45,159 Speaker 2: and our relationship with them. Do they truly understand this? 446 00:24:45,960 --> 00:24:48,480 Speaker 2: That would make you feel less seen by the giver? 447 00:24:49,040 --> 00:24:52,399 Speaker 2: Like if I were to receive a Beef Jerky of 448 00:24:52,440 --> 00:24:55,160 Speaker 2: the Month club membership in the Jason Statham sixth Film 449 00:24:55,200 --> 00:24:57,920 Speaker 2: collection on Blu Ray, I would wonder if this person 450 00:24:57,960 --> 00:25:01,560 Speaker 2: truly knows me, or if they do know me? Like, 451 00:25:01,720 --> 00:25:04,000 Speaker 2: what are they trying to say with this, with these 452 00:25:04,240 --> 00:25:06,320 Speaker 2: these strangely chosen items? 453 00:25:06,520 --> 00:25:09,400 Speaker 3: Well, I know you're not a beef guy, but I 454 00:25:09,480 --> 00:25:11,560 Speaker 3: don't know, Rob. I feel like I know you pretty well, 455 00:25:11,600 --> 00:25:14,520 Speaker 3: and I I would have put it fifty to fifty 456 00:25:14,520 --> 00:25:17,000 Speaker 3: that you would be into the Jason Stathum. I don't know. 457 00:25:17,640 --> 00:25:20,199 Speaker 2: I don't I mean say, I mean, I'm down for 458 00:25:21,080 --> 00:25:25,200 Speaker 2: a deluxe Blu Ray of Ghost of Mars okay, but 459 00:25:25,200 --> 00:25:27,000 Speaker 2: but I'm just saying it would it would? It would 460 00:25:27,000 --> 00:25:28,800 Speaker 2: make me wonder, It's like, why did they go for that? 461 00:25:29,280 --> 00:25:31,680 Speaker 3: Can I just feel in a random thing that I 462 00:25:31,720 --> 00:25:34,600 Speaker 3: was trying to think of an overly specific gift earlier, 463 00:25:35,240 --> 00:25:37,639 Speaker 3: like a thing that you would receive and you'd be like, 464 00:25:37,680 --> 00:25:39,760 Speaker 3: why did they get me this? And for some reason, 465 00:25:39,920 --> 00:25:45,159 Speaker 3: the object that popped into my mind is a velvet football. Ooh, 466 00:25:45,200 --> 00:25:47,600 Speaker 3: what is that? I don't know. It came from deep 467 00:25:47,640 --> 00:25:48,240 Speaker 3: in the void. 468 00:25:48,760 --> 00:25:53,439 Speaker 2: It does sound useless but also luxurious. So yes, it's 469 00:25:53,440 --> 00:25:54,359 Speaker 2: a perfect. 470 00:25:54,200 --> 00:25:57,119 Speaker 3: Gift, like expensive, but you can't use it and I 471 00:25:57,160 --> 00:25:59,639 Speaker 3: don't really I don't like football and I don't have 472 00:25:59,680 --> 00:26:02,640 Speaker 3: anything velvet. So why did I get this? I don't know. 473 00:26:02,880 --> 00:26:04,520 Speaker 2: Oh, I have a bad gift for you. This one 474 00:26:04,560 --> 00:26:07,000 Speaker 2: is based on true stories. I'm combining them into a 475 00:26:07,040 --> 00:26:10,840 Speaker 2: single gift. But you open the box and it contains 476 00:26:11,400 --> 00:26:14,359 Speaker 2: a chick track warning you about how dangerous dungeons and 477 00:26:14,440 --> 00:26:17,560 Speaker 2: Dragons is to your soul. I want half of a 478 00:26:18,160 --> 00:26:20,840 Speaker 2: jog suit. You will receive the other half of the 479 00:26:20,920 --> 00:26:24,199 Speaker 2: jogsuit the following Christmas as a separate gift, and the 480 00:26:24,200 --> 00:26:26,000 Speaker 2: two the up the bottom of the top will never 481 00:26:26,080 --> 00:26:28,359 Speaker 2: match because one will have had a year's worth of 482 00:26:28,359 --> 00:26:29,359 Speaker 2: fading if you wear it. 483 00:26:29,640 --> 00:26:33,720 Speaker 3: Oh amazing, it was that done maliciously or just I 484 00:26:33,720 --> 00:26:35,200 Speaker 3: don't know half of the tracks. 485 00:26:35,600 --> 00:26:37,320 Speaker 2: I don't know that, I don't know why it happened, 486 00:26:37,320 --> 00:26:39,399 Speaker 2: but based on a true story. 487 00:26:39,960 --> 00:26:42,760 Speaker 3: Well, I've got some interesting feedback on that one later on, 488 00:26:43,440 --> 00:26:46,400 Speaker 3: because there's at least some research showing that incomplete gifts 489 00:26:46,440 --> 00:26:47,680 Speaker 3: are not always unwelcome. 490 00:26:48,080 --> 00:26:51,679 Speaker 2: M Okay, all right, yeah, I have about incomplete Well, 491 00:26:51,680 --> 00:26:55,080 Speaker 2: I have a bit about gifts that are perhaps artificially 492 00:26:56,320 --> 00:26:59,280 Speaker 2: divvied up into multiple gifts. But I don't think they 493 00:26:59,320 --> 00:27:01,320 Speaker 2: were talking about from Christmas to Christmas? 494 00:27:02,280 --> 00:27:02,639 Speaker 3: Okay. 495 00:27:03,880 --> 00:27:08,080 Speaker 2: Now, the paper refers to many of the ways that 496 00:27:08,760 --> 00:27:13,240 Speaker 2: gift giving can err, the various errors that you might 497 00:27:13,280 --> 00:27:18,320 Speaker 2: commit in giving a gift. They involve such questions as as, 498 00:27:18,640 --> 00:27:20,879 Speaker 2: what if the gift you give is too expensive or 499 00:27:20,920 --> 00:27:24,840 Speaker 2: too cheap, what if the gift isn't desirable on one 500 00:27:24,880 --> 00:27:28,760 Speaker 2: level or another, What if the gift isn't feasible again 501 00:27:28,800 --> 00:27:31,399 Speaker 2: on one level or another. What if it's too material, 502 00:27:31,640 --> 00:27:35,960 Speaker 2: what if it's too intangible? What if it's not thoughtful enough? 503 00:27:36,160 --> 00:27:39,119 Speaker 2: What if it's too traditional? What if it's not traditional enough? 504 00:27:39,880 --> 00:27:43,200 Speaker 2: And then you might even ask yourself, is it socially responsible? 505 00:27:43,359 --> 00:27:43,479 Speaker 1: Like? 506 00:27:43,880 --> 00:27:46,840 Speaker 2: Have I made a socially responsible choice in picking out 507 00:27:46,840 --> 00:27:51,439 Speaker 2: this gift for the other person. And naturally, I, like 508 00:27:51,520 --> 00:27:53,639 Speaker 2: most of you, have seen enough Christmas media in my 509 00:27:53,720 --> 00:27:56,119 Speaker 2: time to add some additional ways that it can go wrong. 510 00:27:57,200 --> 00:28:00,919 Speaker 2: What if the gift you're giving bears the same telltale 511 00:28:01,080 --> 00:28:03,840 Speaker 2: L shaped boxes all the other gifts that the recipient 512 00:28:03,880 --> 00:28:04,600 Speaker 2: received this year? 513 00:28:05,119 --> 00:28:07,600 Speaker 3: Oh is that? What is the L shaped box? The 514 00:28:07,600 --> 00:28:08,280 Speaker 3: specific thing? 515 00:28:08,480 --> 00:28:10,840 Speaker 2: That's just a moment in Christmas vacation. He's given the 516 00:28:10,840 --> 00:28:13,960 Speaker 2: gift to his boss and there are all these gifts 517 00:28:13,960 --> 00:28:15,879 Speaker 2: in the background, and they're all the exact same shape. 518 00:28:16,200 --> 00:28:18,439 Speaker 2: You've made some sort of air because he's getting a 519 00:28:18,440 --> 00:28:19,560 Speaker 2: lot of whatever that is. 520 00:28:19,800 --> 00:28:23,520 Speaker 3: Well, I have a very specific story like that in 521 00:28:23,840 --> 00:28:28,280 Speaker 3: my family, which is a couple of years ago. My 522 00:28:28,600 --> 00:28:32,520 Speaker 3: father in law and I both got my mother in 523 00:28:32,600 --> 00:28:35,040 Speaker 3: law the same gift for Christmas, and it was a 524 00:28:35,160 --> 00:28:38,640 Speaker 3: very specific gift. It was, if you can believe it, 525 00:28:38,720 --> 00:28:42,360 Speaker 3: we both got her a like an aquamarine or I 526 00:28:42,360 --> 00:28:45,560 Speaker 3: don't know, my colors like teal a teal ukulele. 527 00:28:46,200 --> 00:28:48,880 Speaker 2: Oh wow, yes, yeah, you can't use two of those, right, 528 00:28:48,920 --> 00:28:51,800 Speaker 2: I mean, I'm not a musician, but not without some 529 00:28:51,920 --> 00:28:53,200 Speaker 2: exceptional toast skill. 530 00:28:54,880 --> 00:28:58,240 Speaker 3: Yeah, we really couldn't believe it happened, but it did. 531 00:28:58,560 --> 00:29:00,640 Speaker 2: All right, here's some more. What if the gift you're 532 00:29:00,680 --> 00:29:02,600 Speaker 2: giving is in fact your own cat wrapped up in 533 00:29:02,640 --> 00:29:06,000 Speaker 2: a box. That also occurs in Christmas vacation. Does my 534 00:29:06,080 --> 00:29:09,760 Speaker 2: gift involve felony kidnapping? That's another one from that film. 535 00:29:10,680 --> 00:29:13,600 Speaker 2: What if the recipient sold all of their hair to 536 00:29:13,640 --> 00:29:16,480 Speaker 2: buy your gift, and now your hair care related gift 537 00:29:16,720 --> 00:29:19,040 Speaker 2: is useless, at least in the short term. 538 00:29:19,640 --> 00:29:21,040 Speaker 3: I don't recognize where that's from either. 539 00:29:21,120 --> 00:29:24,160 Speaker 2: Then the gift of the magi, right, Oh okay, yeah, 540 00:29:24,240 --> 00:29:26,280 Speaker 2: I mean it's one of those depending on what side 541 00:29:26,320 --> 00:29:27,640 Speaker 2: of the gift of the Magi you're on. It's like 542 00:29:27,640 --> 00:29:30,160 Speaker 2: the hair will grow back. I don't know about the 543 00:29:30,440 --> 00:29:34,160 Speaker 2: time piece, right. What if the recipient is much too 544 00:29:34,160 --> 00:29:37,120 Speaker 2: old for the pjs you sent. We're all familiar with 545 00:29:37,160 --> 00:29:40,160 Speaker 2: that one. What if the gift is in fact a 546 00:29:40,280 --> 00:29:44,040 Speaker 2: high maintenance supernatural pet that will reproduce and mutate into 547 00:29:44,040 --> 00:29:46,520 Speaker 2: destructive monsters if not cared for properly. 548 00:29:46,880 --> 00:29:49,360 Speaker 3: Oh yeah, your classic Grimlin problem. 549 00:29:49,640 --> 00:29:51,600 Speaker 2: Yes, yeah, I'm going to come back to that one 550 00:29:51,600 --> 00:29:54,760 Speaker 2: as a prime example. And then, of course, are my 551 00:29:54,840 --> 00:29:57,640 Speaker 2: gifts magical rings that will bend nations to my will. 552 00:29:59,080 --> 00:30:02,120 Speaker 2: That's more in well in the category though of malicious gifts, 553 00:30:02,800 --> 00:30:07,520 Speaker 2: though as opposed to any kind of good natured gift giving. 554 00:30:07,560 --> 00:30:12,200 Speaker 3: Seems great at first, but the preciousness takes on a 555 00:30:12,240 --> 00:30:13,840 Speaker 3: really nasty quality over time. 556 00:30:14,080 --> 00:30:17,880 Speaker 2: That's right, So whether we're dealing with real or fictional gifts. 557 00:30:17,880 --> 00:30:20,840 Speaker 2: The authors drive home that everyone in the scenario is 558 00:30:21,040 --> 00:30:23,520 Speaker 2: trying to give a good gift. After all, no one 559 00:30:23,520 --> 00:30:25,680 Speaker 2: wants to be thought of as a lousy gift giver. 560 00:30:26,440 --> 00:30:29,600 Speaker 2: There's a basic social contract involved in all of this, 561 00:30:29,800 --> 00:30:33,120 Speaker 2: and we try to hit at least our criteria for 562 00:30:33,200 --> 00:30:35,480 Speaker 2: a good gift, but that doesn't necessarily mean that it 563 00:30:35,520 --> 00:30:38,600 Speaker 2: fits their criteria for a good gift as well. And 564 00:30:38,680 --> 00:30:43,240 Speaker 2: in this they present a possible unifying explanation of why 565 00:30:43,400 --> 00:30:44,920 Speaker 2: errors in gift giving occur. 566 00:30:45,960 --> 00:30:46,320 Speaker 3: Quote. 567 00:30:46,880 --> 00:30:51,160 Speaker 2: We propose that many giver recipient discrepancies can be at 568 00:30:51,240 --> 00:30:54,640 Speaker 2: least partially explained by the notion that when evaluating the 569 00:30:54,720 --> 00:30:58,320 Speaker 2: quality of a gift, givers primarily focus on the moment 570 00:30:58,400 --> 00:31:03,000 Speaker 2: of the exchange, where recipients instead mostly focus on how 571 00:31:03,080 --> 00:31:06,120 Speaker 2: valuable a gift will be throughout their ownership of it. 572 00:31:06,800 --> 00:31:09,920 Speaker 2: Givers and receivers have different perspectives on what makes a 573 00:31:09,960 --> 00:31:13,440 Speaker 2: gift valuable. Givers interpret that to mean that the gift 574 00:31:13,440 --> 00:31:17,640 Speaker 2: will make the recipient feel delighted, impressed, surprised, and or 575 00:31:17,760 --> 00:31:21,440 Speaker 2: touched when he or she receives and opens it, whereas 576 00:31:21,560 --> 00:31:24,320 Speaker 2: recipients find value in factors that allow them to better 577 00:31:24,440 --> 00:31:27,920 Speaker 2: utilize and enjoy a gift during their subsequent ownership of it. 578 00:31:28,560 --> 00:31:30,880 Speaker 3: This is a major theme in the twenty twenty three 579 00:31:30,920 --> 00:31:33,840 Speaker 3: paper as well. One of the main reasons they identify 580 00:31:34,040 --> 00:31:37,560 Speaker 3: for gift giving going wrong is that givers focus on 581 00:31:37,680 --> 00:31:40,680 Speaker 3: the moment they're opening the gift. They want it to 582 00:31:40,720 --> 00:31:45,560 Speaker 3: be delightful in that moment, whereas recipients value much more 583 00:31:45,600 --> 00:31:49,600 Speaker 3: gifts that continue to delight or or provide use for 584 00:31:49,680 --> 00:31:51,600 Speaker 3: them over time. Yeah yeah. 585 00:31:51,600 --> 00:31:54,240 Speaker 2: They also summarize this as coming down to quote giver 586 00:31:54,360 --> 00:31:58,920 Speaker 2: recipient asymmetries and evaluations of particular aspects of the gift, 587 00:31:59,080 --> 00:32:03,200 Speaker 2: aspects of the giver or aspects of the recipient. And 588 00:32:03,240 --> 00:32:06,600 Speaker 2: so my mind instantly went to Grimlins and all of this, 589 00:32:07,000 --> 00:32:09,760 Speaker 2: then to practical real world examples, but then back to Grimlins. 590 00:32:09,960 --> 00:32:11,960 Speaker 2: So that's where I'm going to stay for a minute. 591 00:32:12,480 --> 00:32:17,719 Speaker 2: If you're familiar with the classic holiday horror comedy film. 592 00:32:18,720 --> 00:32:22,240 Speaker 2: When Peter's dad Randall buys the Magua Gizmo or the 593 00:32:22,240 --> 00:32:24,960 Speaker 2: Magua that will be renamed Gizmo from mister Wing's store 594 00:32:25,000 --> 00:32:28,680 Speaker 2: in Chinatown, he wasn't thinking about the long term challenges 595 00:32:28,720 --> 00:32:32,360 Speaker 2: of owning an exotic, supernatural cynia pet. He was thinking 596 00:32:32,360 --> 00:32:36,800 Speaker 2: about that moment of exchange. And it is a memorable 597 00:32:36,840 --> 00:32:39,680 Speaker 2: moment in the film. I mean, you can look it up, 598 00:32:39,680 --> 00:32:42,640 Speaker 2: there are clips of it online. But when Billy meets 599 00:32:42,640 --> 00:32:46,440 Speaker 2: Gizmo for the first time, it's cute and everybody loves it. 600 00:32:47,040 --> 00:32:49,400 Speaker 3: I mean, it's hard to say no to Gizmo exactly, 601 00:32:49,480 --> 00:32:52,479 Speaker 3: even I know all the dangers, and if I received Gizmo, 602 00:32:52,560 --> 00:32:54,240 Speaker 3: I would still want to give him a big hug. 603 00:32:54,760 --> 00:32:56,680 Speaker 2: Yeah, And this is something to keep in mind. The 604 00:32:56,800 --> 00:33:01,720 Speaker 2: gift of the magua here in Grimlins is successful. Billy 605 00:33:01,840 --> 00:33:04,680 Speaker 2: is enraptured. Billy's dad, of course, is eating it up 606 00:33:04,720 --> 00:33:06,600 Speaker 2: because he's given what seems to be a great gift. 607 00:33:06,960 --> 00:33:10,560 Speaker 2: Mom even the dog agree that this Gizmo chap is wonderful. 608 00:33:10,920 --> 00:33:12,960 Speaker 2: If they had any clue what they were getting into 609 00:33:13,040 --> 00:33:15,960 Speaker 2: and what the rest of the movie and the sequel 610 00:33:16,040 --> 00:33:20,000 Speaker 2: is going to consist of gift ownership, then they surely 611 00:33:20,040 --> 00:33:22,600 Speaker 2: see that this is a prime error in gift giving. 612 00:33:23,680 --> 00:33:26,000 Speaker 2: He has given Billy a gift that is going to 613 00:33:26,040 --> 00:33:30,520 Speaker 2: be arduous to own. It's gonna, in the best cases, 614 00:33:30,560 --> 00:33:33,440 Speaker 2: it's going to involve a lot of upkeep, and it's 615 00:33:33,480 --> 00:33:35,680 Speaker 2: also it's going to get a number of people killed, 616 00:33:35,800 --> 00:33:37,040 Speaker 2: at least in the first movie. 617 00:33:37,240 --> 00:33:40,800 Speaker 3: Yeah, if your gift will wheel a chainsaw against you, 618 00:33:40,880 --> 00:33:42,840 Speaker 3: I think that probably counts as an error. 619 00:33:42,960 --> 00:33:46,120 Speaker 2: Yeah. If it will potentially bring about the downfall of 620 00:33:46,160 --> 00:33:50,600 Speaker 2: New York City and can only be stopped, you know, 621 00:33:51,840 --> 00:33:54,440 Speaker 2: via some last minute heroics, then yeah, it might have 622 00:33:54,480 --> 00:33:57,520 Speaker 2: been an error. So the authors of the twenty sixteen paper, 623 00:33:57,520 --> 00:34:02,320 Speaker 2: they described that the attributes of a good gift basically 624 00:34:02,360 --> 00:34:04,760 Speaker 2: break down as follows. The gifts should be the gift 625 00:34:04,800 --> 00:34:08,120 Speaker 2: should be desirable, it should be surprising, and it should 626 00:34:08,200 --> 00:34:12,160 Speaker 2: symbolize the giver recipient relationship. And I would argue that 627 00:34:12,200 --> 00:34:15,360 Speaker 2: the gizmo does seem to check off these boxes. Gizmo 628 00:34:15,480 --> 00:34:20,000 Speaker 2: is desirable, he's certainly surprising, and the gift does seem 629 00:34:20,040 --> 00:34:23,680 Speaker 2: to on some levels symbolize the inventive nurturing relationship between 630 00:34:23,680 --> 00:34:24,600 Speaker 2: Billy and his father. 631 00:34:25,080 --> 00:34:30,759 Speaker 3: Yeah, the way it symbolizes the giver recipient relationship. In 632 00:34:30,800 --> 00:34:34,160 Speaker 3: some of the literature, this is called this is a 633 00:34:34,320 --> 00:34:37,840 Speaker 3: type of thoughtfulness when we say the thought counts and 634 00:34:37,960 --> 00:34:43,120 Speaker 3: giving a gift. This is relationship oriented thoughtfulness, as opposed 635 00:34:43,160 --> 00:34:47,480 Speaker 3: to the non relationship oriented thoughtfulness, which is just like 636 00:34:47,880 --> 00:34:50,640 Speaker 3: the giver spending a lot of time and effort like 637 00:34:50,760 --> 00:34:54,759 Speaker 3: brainstorming a gift. But the gift might not actually, you know, 638 00:34:55,320 --> 00:34:58,200 Speaker 3: be a result of a personal sacrifice that you know 639 00:34:58,239 --> 00:35:00,439 Speaker 3: that shows how much the person loves you, or might 640 00:35:00,480 --> 00:35:03,640 Speaker 3: not have something to do with the relationship between the 641 00:35:03,680 --> 00:35:04,680 Speaker 3: giver and the recipient. 642 00:35:04,880 --> 00:35:07,040 Speaker 2: Yeah, there can be a lot of asymmetry there between 643 00:35:07,160 --> 00:35:09,680 Speaker 2: how much thought you're putting into it, how much thought 644 00:35:09,880 --> 00:35:13,400 Speaker 2: you expect other people to interpret in your gift giving, 645 00:35:14,200 --> 00:35:16,160 Speaker 2: and so forth. And you can imagine the asymmetry going 646 00:35:16,160 --> 00:35:18,879 Speaker 2: the other direction too, Like you imagine a scenario where 647 00:35:18,960 --> 00:35:21,640 Speaker 2: someone's just like, yeah, I give lacy underwear to everybody 648 00:35:21,840 --> 00:35:24,840 Speaker 2: for Christmas, and people who are on the receiving end 649 00:35:24,880 --> 00:35:27,960 Speaker 2: of this, they might they might judge it to have 650 00:35:28,080 --> 00:35:31,600 Speaker 2: veered over into inappropriateness, saying like, what are you trying 651 00:35:31,640 --> 00:35:34,560 Speaker 2: to say about our relationship. We don't really have a 652 00:35:34,600 --> 00:35:37,279 Speaker 2: lacy underwear holiday gift giving relationship. 653 00:35:37,480 --> 00:35:40,279 Speaker 3: Yeah, and this is one of the risks inherent in 654 00:35:40,320 --> 00:35:43,680 Speaker 3: all gift giving is that an inappropriate gift of some 655 00:35:43,719 --> 00:35:57,359 Speaker 3: sort will be interpreted as an incorrect interpretation of the relationship. 656 00:35:59,840 --> 00:36:02,520 Speaker 2: The twenty sixteen paper Galic at All include an entire 657 00:36:02,600 --> 00:36:05,560 Speaker 2: chart about errors in gift giving, presenting first a gift 658 00:36:05,560 --> 00:36:07,920 Speaker 2: giving rule. You know, one of these, like gifts should 659 00:36:07,920 --> 00:36:10,319 Speaker 2: be this or that, How the giver and receiver may 660 00:36:10,360 --> 00:36:14,040 Speaker 2: differ on the definition and the gift exchange thought process. 661 00:36:14,080 --> 00:36:15,319 Speaker 2: So I'm not going to go through all of it. 662 00:36:15,360 --> 00:36:17,680 Speaker 2: You can look up this paper online. It's it's it's 663 00:36:17,680 --> 00:36:19,759 Speaker 2: it's you know, it's a fun paper to roll through. 664 00:36:20,080 --> 00:36:23,279 Speaker 2: But as an example, here's one of the categories gift 665 00:36:23,280 --> 00:36:29,080 Speaker 2: giving rule. Gifts should surprise the recipients giver preference unrequested 666 00:36:29,120 --> 00:36:35,120 Speaker 2: gifts receiver preference requested gifts giver thought process. Unrequested gifts 667 00:36:35,120 --> 00:36:40,560 Speaker 2: will surprise receiver thought process. Personally requested gifts are more valuable. 668 00:36:40,960 --> 00:36:43,640 Speaker 3: Yeah, I mean this lines up with some of the 669 00:36:43,640 --> 00:36:46,680 Speaker 3: stuff that I was reading that it's not that a 670 00:36:46,760 --> 00:36:52,280 Speaker 3: surprise gift is without value to a recipient. Clearly, surprised 671 00:36:52,320 --> 00:36:55,279 Speaker 3: does bring some value with it, but it seems that 672 00:36:55,640 --> 00:36:59,880 Speaker 3: givers care more about the gift being a surprise than 673 00:37:00,000 --> 00:37:04,160 Speaker 3: recipients do. Recipients on average, like to receive things that 674 00:37:04,200 --> 00:37:08,279 Speaker 3: they have explicitly asked for, and sometimes are unhappy if 675 00:37:08,280 --> 00:37:11,080 Speaker 3: they explicitly ask for something and get something else. 676 00:37:11,360 --> 00:37:13,560 Speaker 2: Yeah, I mean, you gave me a magua, but I 677 00:37:13,680 --> 00:37:16,560 Speaker 2: need more socks. I had a plan for socks. Now 678 00:37:16,560 --> 00:37:18,280 Speaker 2: I have to make a plan for a magwa. 679 00:37:18,640 --> 00:37:21,080 Speaker 3: From what I'm reading, it seems that the place where 680 00:37:21,160 --> 00:37:25,400 Speaker 3: a surprise is really delightful to the recipient is not 681 00:37:25,640 --> 00:37:29,600 Speaker 3: in what they get, but in getting a gift on 682 00:37:29,680 --> 00:37:36,600 Speaker 3: an unexpected occasion. So gifts that are not associated with 683 00:37:36,680 --> 00:37:40,640 Speaker 3: a normal gift giving holiday or an expectation that a 684 00:37:40,680 --> 00:37:43,640 Speaker 3: gift is incoming a gift that's just unexpected and out 685 00:37:43,680 --> 00:37:47,320 Speaker 3: of the blue. On average, those are ranked as more 686 00:37:47,360 --> 00:37:50,840 Speaker 3: delightful and exciting to recipients than gifts that come at 687 00:37:50,880 --> 00:37:52,320 Speaker 3: a time of gift obligation. 688 00:37:53,000 --> 00:37:56,239 Speaker 2: Interesting. Interesting. The authors argue that a lot of errors 689 00:37:56,239 --> 00:37:58,480 Speaker 2: in gift giving come down to conflict between the givers 690 00:37:58,480 --> 00:38:01,080 Speaker 2: desire to dazzle in the moment of gift giving, you know, 691 00:38:01,120 --> 00:38:03,239 Speaker 2: the opening of the gift, if you will, the unwrapping, 692 00:38:04,040 --> 00:38:06,600 Speaker 2: and then the experience of owning said gift on the 693 00:38:06,640 --> 00:38:10,040 Speaker 2: part of the recipient. And one example that instantly came 694 00:38:10,080 --> 00:38:12,879 Speaker 2: to my mind to draw from The Simpsons is when 695 00:38:12,880 --> 00:38:16,440 Speaker 2: mister Burns gives the Simpsons family a giant stone head 696 00:38:17,239 --> 00:38:20,160 Speaker 2: that is just comically large. It fills up their entire 697 00:38:20,200 --> 00:38:25,440 Speaker 2: living room. Mister Burns clearly is all about dazzling and 698 00:38:25,480 --> 00:38:28,160 Speaker 2: making a big show of things here. He has not 699 00:38:28,200 --> 00:38:29,960 Speaker 2: given any thought to like, where are they going to 700 00:38:30,000 --> 00:38:32,080 Speaker 2: put this head? You know, how are they going to 701 00:38:32,120 --> 00:38:34,680 Speaker 2: transport it into the basement for the rest of the 702 00:38:34,719 --> 00:38:35,720 Speaker 2: series and so forth. 703 00:38:35,920 --> 00:38:38,520 Speaker 3: Yeah, and often we see it again down in the basement, 704 00:38:38,600 --> 00:38:41,320 Speaker 3: like behind a bunch of junk when in later episodes. 705 00:38:41,440 --> 00:38:43,440 Speaker 2: Yeah, I like how they keep coming back to it. 706 00:38:44,040 --> 00:38:46,960 Speaker 2: So the authors drive home that in making this sort 707 00:38:47,000 --> 00:38:50,520 Speaker 2: of error again, an error where the giver is focusing 708 00:38:50,600 --> 00:38:54,040 Speaker 2: on the moment of the giving as opposed to the 709 00:38:54,080 --> 00:38:58,839 Speaker 2: ownership of the gift. The error could hypothetically occur due 710 00:38:58,880 --> 00:39:04,200 Speaker 2: to three different methods. Three different things could be going on. 711 00:39:04,200 --> 00:39:08,600 Speaker 2: One is that the giver might truly believe that the 712 00:39:08,640 --> 00:39:12,239 Speaker 2: recipient will place more value on the wow moment of 713 00:39:12,320 --> 00:39:15,440 Speaker 2: giving or opening. And I think that is understandable. It's 714 00:39:15,440 --> 00:39:17,680 Speaker 2: a very understandable error to make. I've probably made that 715 00:39:17,840 --> 00:39:20,920 Speaker 2: error all the time as well. And part of it, 716 00:39:20,960 --> 00:39:23,480 Speaker 2: I think is because there is so much media attention 717 00:39:24,400 --> 00:39:26,520 Speaker 2: tied to such a moment. A lot of our memories 718 00:39:26,680 --> 00:39:29,480 Speaker 2: as givers are tied to those moments because a lot 719 00:39:29,520 --> 00:39:32,880 Speaker 2: of times we don't see ownership of a gift unless 720 00:39:32,640 --> 00:39:35,040 Speaker 2: it's even if it's an immediate family member. You don't 721 00:39:35,080 --> 00:39:39,280 Speaker 2: necessarily you're not going to keep checking in and observing 722 00:39:39,320 --> 00:39:43,400 Speaker 2: the life of that gift, and that individual's actions and 723 00:39:43,440 --> 00:39:48,000 Speaker 2: experiences and recipient excitement can be very satisfying. I mean, 724 00:39:48,000 --> 00:39:51,920 Speaker 2: there's no denying totally, all right. The second possibility is 725 00:39:52,239 --> 00:39:55,719 Speaker 2: the giver realizes that they should be focusing more on 726 00:39:55,800 --> 00:39:58,480 Speaker 2: the ownership of the gift versus that wow moment of giving, 727 00:39:58,600 --> 00:40:01,360 Speaker 2: but they do it anyway for selfish reasons. They just 728 00:40:01,400 --> 00:40:04,359 Speaker 2: want to create that moment. And as the authors get 729 00:40:04,360 --> 00:40:07,600 Speaker 2: into elsewhere in the paper, if there's a performance aspect 730 00:40:07,640 --> 00:40:09,480 Speaker 2: of it to the whole thing, If they're giving the 731 00:40:09,520 --> 00:40:11,919 Speaker 2: gift in front of others, that could be the sort 732 00:40:11,960 --> 00:40:15,040 Speaker 2: of thing that sort of corrupts the moment as well. 733 00:40:15,960 --> 00:40:18,560 Speaker 2: And then it's also the third possibility is they're simply 734 00:40:18,600 --> 00:40:20,960 Speaker 2: so focused on the moment of giving that they just 735 00:40:21,000 --> 00:40:23,920 Speaker 2: fail to consider other factors. And I think that's very 736 00:40:23,960 --> 00:40:28,720 Speaker 2: reasonable as well. How often are we just super hyper 737 00:40:28,719 --> 00:40:32,960 Speaker 2: focused on one particular gift in one particular recipient, Especially 738 00:40:33,040 --> 00:40:36,200 Speaker 2: around the holidays, we're giving multiple gifts, We're trying to 739 00:40:36,320 --> 00:40:38,799 Speaker 2: check off a number of boxes, and we may just 740 00:40:38,840 --> 00:40:42,960 Speaker 2: not consider the life of the gift for that individual, 741 00:40:43,160 --> 00:40:45,360 Speaker 2: and we might just lean like I have many times, 742 00:40:45,640 --> 00:40:47,680 Speaker 2: on the idea that it's the thought that counts and 743 00:40:47,719 --> 00:40:49,719 Speaker 2: if they don't like it, and they might not like it, 744 00:40:49,840 --> 00:40:52,839 Speaker 2: they can return it. And the very least I've given 745 00:40:52,880 --> 00:40:57,879 Speaker 2: them a very elaborate gift card with extra work involved. Now, 746 00:40:57,920 --> 00:41:00,600 Speaker 2: how do you give better gifts? On all of this? 747 00:41:00,920 --> 00:41:04,560 Speaker 2: They drive from that. The big answer here, whenever possible, 748 00:41:05,239 --> 00:41:09,080 Speaker 2: is just to think as a gift giver, not just 749 00:41:09,120 --> 00:41:11,720 Speaker 2: about that that opening of the gift, that that giving 750 00:41:11,760 --> 00:41:14,200 Speaker 2: of the gift and the receipt of the gift, but 751 00:41:14,320 --> 00:41:17,120 Speaker 2: also the ownership of the gift to whatever degree you can. 752 00:41:17,239 --> 00:41:19,360 Speaker 2: And obviously a number of factors are going to influence 753 00:41:19,400 --> 00:41:22,800 Speaker 2: the process, including well, you know about the other person 754 00:41:22,880 --> 00:41:25,520 Speaker 2: and the details of your relationship. But it sounds like 755 00:41:25,560 --> 00:41:28,600 Speaker 2: a good rule of thumb, you know, to whatever degree possible. 756 00:41:29,200 --> 00:41:31,320 Speaker 2: You know, you're thinking about the person opening the gift, 757 00:41:31,440 --> 00:41:33,799 Speaker 2: think about the week that follows, think about the month 758 00:41:34,040 --> 00:41:37,120 Speaker 2: the month that follows. What is ownership of that item 759 00:41:37,160 --> 00:41:41,160 Speaker 2: going to look like? M Yeah, but I have to admit, like, 760 00:41:41,400 --> 00:41:45,960 Speaker 2: that's not a super fun consideration. It's far more fun. 761 00:41:45,960 --> 00:41:48,600 Speaker 2: It's far more exciting to just think about them opening 762 00:41:48,680 --> 00:41:51,520 Speaker 2: the box or you know, pulling things out of the 763 00:41:51,560 --> 00:41:52,840 Speaker 2: stocking on Christmas morning. 764 00:41:53,520 --> 00:41:56,520 Speaker 3: Yeah, I mean, I can't deny the appeal of that 765 00:41:56,560 --> 00:41:58,680 Speaker 3: moment of delight when opening a gift. But I don't know, 766 00:41:58,880 --> 00:42:01,680 Speaker 3: I can see the I feel like I get a 767 00:42:01,719 --> 00:42:04,439 Speaker 3: sense of pleasure thinking about people using a gift over 768 00:42:04,520 --> 00:42:07,480 Speaker 3: time that I gave them. That that consistently brings me 769 00:42:07,520 --> 00:42:10,319 Speaker 3: a kind of warm glow, which is one of the 770 00:42:10,360 --> 00:42:14,080 Speaker 3: self focused reasons we give gifts. In fact, would this 771 00:42:14,120 --> 00:42:16,120 Speaker 3: be a good reason or not a good reason? A 772 00:42:16,120 --> 00:42:19,680 Speaker 3: good time then to talk about the motives of gift 773 00:42:19,719 --> 00:42:21,720 Speaker 3: givers and gift selection. 774 00:42:22,040 --> 00:42:23,480 Speaker 2: Yeah, let's get into the motives of it. 775 00:42:23,880 --> 00:42:25,840 Speaker 3: Okay, so this is a big thing that the authors 776 00:42:25,880 --> 00:42:29,560 Speaker 3: of this later twenty twenty three paper talk about. You know. 777 00:42:29,760 --> 00:42:32,240 Speaker 3: They say, when you look at the motives of gift givers, 778 00:42:32,320 --> 00:42:35,120 Speaker 3: you can ask this question two different ways. One is 779 00:42:35,239 --> 00:42:37,719 Speaker 3: why are you giving a gift? The other is why 780 00:42:37,760 --> 00:42:40,880 Speaker 3: did you pick this gift? And they say that the 781 00:42:40,920 --> 00:42:45,400 Speaker 3: research really reveals four overarching themes and the motivations for 782 00:42:45,440 --> 00:42:49,760 Speaker 3: giving a gift, which the authors call altruism, egoism, social 783 00:42:49,800 --> 00:42:56,160 Speaker 3: norm compliance, and diaddic benefits. So altruism, that's pretty straightforward. 784 00:42:56,239 --> 00:42:58,480 Speaker 3: That's like the most pure kind of gift giving thing 785 00:42:58,560 --> 00:43:01,279 Speaker 3: you can do. It's a desire to bring happiness or 786 00:43:01,280 --> 00:43:04,000 Speaker 3: provide utility for the person you're giving the gift too, 787 00:43:04,440 --> 00:43:05,560 Speaker 3: no ulterior motive. 788 00:43:05,719 --> 00:43:08,000 Speaker 2: Yeah, this is just pure sanit territory right here. This 789 00:43:08,080 --> 00:43:09,440 Speaker 2: is why the big guy does. 790 00:43:09,280 --> 00:43:13,160 Speaker 3: It right now. It's impossible to ever completely rule out 791 00:43:13,239 --> 00:43:16,719 Speaker 3: that people could have secret ulterior motives for doing nice 792 00:43:16,719 --> 00:43:19,080 Speaker 3: things for others, but I think we can assume that, 793 00:43:19,200 --> 00:43:23,120 Speaker 3: at least consciously, people really do sometimes give gifts because 794 00:43:23,160 --> 00:43:26,440 Speaker 3: they just want to delight or benefit the recipient. Yeah, 795 00:43:26,520 --> 00:43:29,120 Speaker 3: but the other side of the coin is egoism. We've 796 00:43:29,120 --> 00:43:31,759 Speaker 3: already touched on a few of these motivations, but there 797 00:43:31,800 --> 00:43:35,560 Speaker 3: are reasons for giving gifts and for selecting certain gifts 798 00:43:35,840 --> 00:43:40,040 Speaker 3: that benefit the gift giver. So how would giving benefit 799 00:43:40,120 --> 00:43:45,520 Speaker 3: the gift giver? One idea is by encouraging reciprocity. A 800 00:43:45,600 --> 00:43:49,400 Speaker 3: gift given to elicit something of value being given in return, 801 00:43:49,440 --> 00:43:52,960 Speaker 3: maybe to make somebody give you gifts back. A gift 802 00:43:53,000 --> 00:43:56,160 Speaker 3: given to create positive emotions in the gift giver, like 803 00:43:56,200 --> 00:43:58,239 Speaker 3: that warm glow. You know, we get something out of 804 00:43:58,239 --> 00:44:00,680 Speaker 3: it too. It feels nice to have somebody open a 805 00:44:00,719 --> 00:44:05,920 Speaker 3: gift and be delighted. A gift given to earn social 806 00:44:05,960 --> 00:44:10,279 Speaker 3: approval or status, This one feels a little more Mockavellian. 807 00:44:11,000 --> 00:44:13,520 Speaker 3: Sometimes giving a really nice gift is sort of like 808 00:44:13,560 --> 00:44:15,239 Speaker 3: a way of bragging, isn't it. 809 00:44:16,080 --> 00:44:18,200 Speaker 2: Yeah, Yeah, this we might we might be getting into 810 00:44:18,239 --> 00:44:21,120 Speaker 2: Jack donaghy territory. You know, the power play of the 811 00:44:21,120 --> 00:44:25,000 Speaker 2: exact lift. Yeah, you've dominated your opponent by giving them 812 00:44:25,080 --> 00:44:28,360 Speaker 2: a gift far more perfect than anything they could possibly return. 813 00:44:28,520 --> 00:44:30,520 Speaker 3: Well, I think about in Mafia movies, you know, in 814 00:44:30,600 --> 00:44:33,440 Speaker 3: Good Fellas, when he's going into the club giving everybody 815 00:44:33,480 --> 00:44:36,640 Speaker 3: one hundred dollars. Tip Is that because he's actually really 816 00:44:36,719 --> 00:44:39,000 Speaker 3: generous and he wants to benefit their lives? Or is 817 00:44:39,040 --> 00:44:42,360 Speaker 3: it because he's showing off how wealthy and powerful he is. 818 00:44:42,560 --> 00:44:45,520 Speaker 2: Yeah, he's like, I can give this kind of thoughtless gift. 819 00:44:45,560 --> 00:44:46,480 Speaker 2: It doesn't matter to me. 820 00:44:46,600 --> 00:44:51,399 Speaker 3: Yeah. And then there's another thing that the authors call 821 00:44:51,600 --> 00:44:56,440 Speaker 3: internalizing external effects. This is giving a gift that, through 822 00:44:56,560 --> 00:45:00,360 Speaker 3: its consumption by the recipient, actually provides benefit to the 823 00:45:00,400 --> 00:45:03,720 Speaker 3: gift giver. So an example here would be my wife 824 00:45:03,760 --> 00:45:06,759 Speaker 3: gets me cooking equipment that I am going to use 825 00:45:06,840 --> 00:45:09,360 Speaker 3: to make food for her, you know, And I'm not, 826 00:45:09,640 --> 00:45:11,719 Speaker 3: you know, impugning that. I think that's great. I love 827 00:45:11,719 --> 00:45:14,400 Speaker 3: getting new cooking equipment. But we both benefit, you know. 828 00:45:15,080 --> 00:45:16,759 Speaker 3: I get to use this thing. Also she's going to 829 00:45:16,800 --> 00:45:19,160 Speaker 3: get to eat the delicious meals that I make with it. 830 00:45:20,040 --> 00:45:23,200 Speaker 3: I think a very common one here is like romantic 831 00:45:23,239 --> 00:45:27,400 Speaker 3: couples getting each other clothes or perfume or cologne or 832 00:45:27,400 --> 00:45:32,920 Speaker 3: something that they would personally enjoy their partner wearing, you know, 833 00:45:33,160 --> 00:45:35,000 Speaker 3: or you know, you can frame this in a positive 834 00:45:35,040 --> 00:45:36,920 Speaker 3: way or in a negative way, like I'm going to 835 00:45:36,920 --> 00:45:39,640 Speaker 3: get my husband a new jacket so he stops wearing 836 00:45:39,680 --> 00:45:41,279 Speaker 3: that embarrassing ratty old one. 837 00:45:41,800 --> 00:45:44,520 Speaker 2: Mm. Yeah, and unless you get into the like the 838 00:45:45,120 --> 00:45:49,440 Speaker 2: delicate details of the gift giving between two you know, 839 00:45:49,600 --> 00:45:53,680 Speaker 2: very well known participants, Yeah, they're going to know how 840 00:45:53,680 --> 00:45:55,920 Speaker 2: to walk that line right hopefully. 841 00:45:56,560 --> 00:45:59,200 Speaker 3: So those are altruism and egoism. There are a couple 842 00:45:59,280 --> 00:46:03,520 Speaker 3: other things. One is social norm compliance. It's like, we 843 00:46:03,640 --> 00:46:06,319 Speaker 3: got new neighbors, We're going over to say hi, aren't 844 00:46:06,360 --> 00:46:08,520 Speaker 3: you supposed to bring a gift? I feel like we're 845 00:46:08,520 --> 00:46:10,879 Speaker 3: not supposed to go without a gift, So let's put 846 00:46:10,880 --> 00:46:13,520 Speaker 3: a bow on this bottle of wine we didn't open yet. 847 00:46:14,520 --> 00:46:17,000 Speaker 3: This is a case where you have no strong, independent 848 00:46:17,080 --> 00:46:19,319 Speaker 3: desire to give a gift, but you just give one 849 00:46:19,360 --> 00:46:22,239 Speaker 3: out of social expectation. You feel like you have to 850 00:46:22,280 --> 00:46:26,160 Speaker 3: do it because of the occasion or the relationship. And 851 00:46:26,200 --> 00:46:30,160 Speaker 3: here a common emotional motivation forgiving the gift is to 852 00:46:30,280 --> 00:46:34,160 Speaker 3: avoid feelings of guilt or to avoid feelings of shame 853 00:46:34,280 --> 00:46:37,239 Speaker 3: or embarrassment just for failing to give a gift in 854 00:46:37,239 --> 00:46:41,120 Speaker 3: the situation where it would be expected. Yeah. And then finally, 855 00:46:41,280 --> 00:46:44,160 Speaker 3: this one I thought was really interesting. This is the 856 00:46:44,200 --> 00:46:49,720 Speaker 3: motivation they call diadic benefits. Some research highlights how gift 857 00:46:49,719 --> 00:46:54,720 Speaker 3: giving sometimes is motivated by a desire to benefit all 858 00:46:54,760 --> 00:47:00,160 Speaker 3: parties within a relationship, sometimes with reference to effects on 859 00:47:00,200 --> 00:47:05,279 Speaker 3: the relationship itself. So these would be gifts that establish 860 00:47:05,480 --> 00:47:08,439 Speaker 3: a sense of togetherness, like when you know, you give 861 00:47:08,600 --> 00:47:12,680 Speaker 3: a family member a framed photo of the family altogether, 862 00:47:13,239 --> 00:47:17,040 Speaker 3: or you get something that the family will all use together. 863 00:47:18,120 --> 00:47:21,160 Speaker 3: There are gifts that people use to try to strengthen 864 00:47:21,200 --> 00:47:25,919 Speaker 3: an insecure romantic relationship. There are gifts that people use 865 00:47:26,360 --> 00:47:30,319 Speaker 3: they're kind of still meta referential gifts to clarify what 866 00:47:30,440 --> 00:47:33,319 Speaker 3: kind of relationship people have, Like I'm getting you this 867 00:47:33,480 --> 00:47:36,319 Speaker 3: gift that says we are more than friends, that sort 868 00:47:36,320 --> 00:47:40,720 Speaker 3: of thing. And then there's another thing that I actually 869 00:47:40,719 --> 00:47:43,799 Speaker 3: made reference to earlier. And unless we cut that part out, 870 00:47:43,800 --> 00:47:46,160 Speaker 3: I don't know. But there's one thing I brought up earlier, 871 00:47:47,120 --> 00:47:52,000 Speaker 3: which is the idea of gifts that lower search costs 872 00:47:52,080 --> 00:47:55,839 Speaker 3: for both parties through specialization of searches. And this would 873 00:47:55,880 --> 00:47:58,600 Speaker 3: be like I bring you gifts from my hometown, you 874 00:47:58,640 --> 00:48:01,280 Speaker 3: bring me gifts from your home toown. We're actually saving 875 00:48:01,280 --> 00:48:03,799 Speaker 3: each other the work of traveling to get something that 876 00:48:03,840 --> 00:48:07,080 Speaker 3: we each would like. Yeah, now I wanted to mention 877 00:48:07,320 --> 00:48:11,000 Speaker 3: one more thing, which is egoistic reasons that have been 878 00:48:11,040 --> 00:48:16,800 Speaker 3: documented in experiments why people choose certain gifts over others. 879 00:48:17,200 --> 00:48:21,799 Speaker 3: Selfish reasons people could have for selecting goods that they know, 880 00:48:22,160 --> 00:48:25,600 Speaker 3: or at least suspect are not what the recipient would 881 00:48:25,719 --> 00:48:30,239 Speaker 3: like the most. And these were actually really interesting to 882 00:48:30,280 --> 00:48:31,960 Speaker 3: me because I was starting to think, like, oh man, 883 00:48:32,000 --> 00:48:33,880 Speaker 3: have I ever done anything like this? I don't know, 884 00:48:34,360 --> 00:48:39,200 Speaker 3: but there are some interesting documented reasons. One is wanting 885 00:48:39,239 --> 00:48:43,440 Speaker 3: to avoid feeling envy. In a paper from twenty nineteen, 886 00:48:43,640 --> 00:48:47,680 Speaker 3: Givey and Gallic found that people sometimes give gifts that 887 00:48:47,760 --> 00:48:52,200 Speaker 3: they know people want less, but the givers select these 888 00:48:52,320 --> 00:48:56,279 Speaker 3: less desirable gifts if the more desirable gift would be 889 00:48:56,280 --> 00:49:02,200 Speaker 3: better than the giver's own possessions give her the interpretation here. 890 00:49:02,600 --> 00:49:05,440 Speaker 3: The interpretation that they put on this behavior is that 891 00:49:05,480 --> 00:49:09,359 Speaker 3: the giver anticipates feeling envious of the gift that they 892 00:49:09,360 --> 00:49:11,880 Speaker 3: got for somebody else, and thus they don't get it. 893 00:49:12,280 --> 00:49:15,920 Speaker 3: They get them something worse on purpose to avoid devaluing 894 00:49:15,960 --> 00:49:20,000 Speaker 3: their own stash of goods. This paper is titled keeping 895 00:49:20,000 --> 00:49:22,200 Speaker 3: the Joneses from getting ahead in the first place. 896 00:49:22,800 --> 00:49:26,400 Speaker 2: Oh, so this would be like if say you're a 897 00:49:26,400 --> 00:49:31,000 Speaker 2: whiskey drinker. Yeah, and you, for whatever reason you decided, Okay, 898 00:49:31,040 --> 00:49:32,360 Speaker 2: I need to get a bottle of whiskey as a 899 00:49:32,400 --> 00:49:35,560 Speaker 2: gift for this friend, and you want to get them 900 00:49:35,560 --> 00:49:37,960 Speaker 2: a nice bottle. But you don't want to get them 901 00:49:38,040 --> 00:49:41,440 Speaker 2: a nicer bottle than your nicest bottle of whiskey, because 902 00:49:41,440 --> 00:49:44,560 Speaker 2: then you know that you'll feel a certain way about 903 00:49:44,560 --> 00:49:46,200 Speaker 2: them having a better bottle than you. 904 00:49:46,560 --> 00:49:49,799 Speaker 3: Exactly, Yes, So people would in some cases go for 905 00:49:49,880 --> 00:49:52,600 Speaker 3: the less nice whiskey there, even if they know the 906 00:49:52,600 --> 00:49:57,880 Speaker 3: person would like the better one. Another reason that people 907 00:49:58,280 --> 00:50:01,640 Speaker 3: might get a less preferred gift is wanting to feel unique. 908 00:50:01,880 --> 00:50:04,319 Speaker 3: So in a paper published in twenty twenty, same pair 909 00:50:04,360 --> 00:50:07,200 Speaker 3: of authors Gallic and Give Again. These authors are also 910 00:50:07,440 --> 00:50:09,479 Speaker 3: both on this twenty twenty three paper and the twenty 911 00:50:09,520 --> 00:50:14,000 Speaker 3: sixteen paper. They reported the results of five experiments which 912 00:50:14,040 --> 00:50:18,920 Speaker 3: confirmed this phenomenon that people will often give people gifts 913 00:50:19,040 --> 00:50:21,759 Speaker 3: that they know the recipient will like less if the 914 00:50:21,840 --> 00:50:25,600 Speaker 3: alternative is giving them a more desirable gift that the 915 00:50:25,680 --> 00:50:30,279 Speaker 3: giver also owns. So it's like, you know, I, well, 916 00:50:30,320 --> 00:50:32,600 Speaker 3: I already have one of those, So I don't want 917 00:50:32,640 --> 00:50:36,200 Speaker 3: to get that thing for Jack, even though I know 918 00:50:36,280 --> 00:50:38,120 Speaker 3: he would like to have it. I'm going to get 919 00:50:38,200 --> 00:50:43,839 Speaker 3: him something different, and the authors interpreted this behavior as 920 00:50:44,000 --> 00:50:48,759 Speaker 3: a desire for uniqueness, that givers wanted to feel unique, 921 00:50:48,800 --> 00:50:51,920 Speaker 3: and they would feel less unique if the recipient got 922 00:50:52,040 --> 00:50:54,920 Speaker 3: this item that the giver already owned, so they choose 923 00:50:54,920 --> 00:50:57,399 Speaker 3: something else, you know, so like I'm still the only 924 00:50:57,440 --> 00:51:01,080 Speaker 3: person who gets to have this thing. And then finally, 925 00:51:01,640 --> 00:51:05,800 Speaker 3: they point to an experiment research by Mary Steffil and 926 00:51:05,880 --> 00:51:09,759 Speaker 3: Robin Lebuff from twenty fourteen that found when people are 927 00:51:09,800 --> 00:51:15,279 Speaker 3: shopping for multiple different gift recipients, gift givers will give 928 00:51:15,360 --> 00:51:19,759 Speaker 3: gifts that they expect people to like less in order 929 00:51:19,800 --> 00:51:23,960 Speaker 3: to make sure that everyone gets a different and unique gift. 930 00:51:24,320 --> 00:51:27,920 Speaker 3: And this is true if even when the giver believes that, like, 931 00:51:28,120 --> 00:51:30,799 Speaker 3: one gift given to everybody is something that they would 932 00:51:30,800 --> 00:51:33,080 Speaker 3: all like more, just because they don't want to be 933 00:51:33,120 --> 00:51:35,640 Speaker 3: seen as giving the same thing to everybody because it 934 00:51:35,680 --> 00:51:36,680 Speaker 3: looks less thoughtful. 935 00:51:37,000 --> 00:51:39,960 Speaker 2: So even if everybody wants a la boo boo, you 936 00:51:39,960 --> 00:51:41,919 Speaker 2: you're just gonna only one person gets a la boo 937 00:51:41,920 --> 00:51:44,960 Speaker 2: boo because we don't want to decrease the specialness of 938 00:51:44,480 --> 00:51:45,680 Speaker 2: that receipt. 939 00:51:45,800 --> 00:51:47,719 Speaker 3: Yeah, I mean some people might get everybody the la 940 00:51:47,800 --> 00:51:49,520 Speaker 3: boo boo. But yeah, there are a lot of There 941 00:51:49,560 --> 00:51:51,719 Speaker 3: are a lot of people who feel uncomfortable about that. 942 00:51:51,719 --> 00:51:54,239 Speaker 3: They feel like it would look unthoughtful of them to 943 00:51:54,280 --> 00:51:57,080 Speaker 3: get the same gift for everyone, So they've got to 944 00:51:57,120 --> 00:51:59,200 Speaker 3: mix it up and end up getting people stuff that 945 00:51:59,239 --> 00:52:03,120 Speaker 3: they even they expect that people will end up liking less. 946 00:52:03,800 --> 00:52:08,440 Speaker 3: And then finally, you can imagine how other egoistic motivations 947 00:52:08,440 --> 00:52:11,720 Speaker 3: I mentioned earlier in the in the idea of giving 948 00:52:11,719 --> 00:52:15,920 Speaker 3: people gifts would also affect the selection of particular gifts. 949 00:52:16,560 --> 00:52:20,760 Speaker 3: I was thinking of the the internalizing external effects issue. 950 00:52:21,160 --> 00:52:24,000 Speaker 3: So if I'm getting my partner an item of clothing 951 00:52:24,080 --> 00:52:27,160 Speaker 3: that I would enjoy seeing them where, or getting them 952 00:52:27,160 --> 00:52:30,440 Speaker 3: a perfumer cologne that I like the smell of, you know, 953 00:52:30,640 --> 00:52:32,440 Speaker 3: in a way, that's a it's a gift for them, 954 00:52:32,440 --> 00:52:35,200 Speaker 3: but it's also a gift for me. And then you 955 00:52:35,239 --> 00:52:38,080 Speaker 3: can like kind of move that slider up and down 956 00:52:38,120 --> 00:52:40,799 Speaker 3: the scale. Some gifts for them and for me are 957 00:52:40,920 --> 00:52:43,600 Speaker 3: really a lot more a gift for me. I'm thinking 958 00:52:43,640 --> 00:52:46,520 Speaker 3: of in the Sopranos when Aj gets his mom The 959 00:52:46,560 --> 00:52:48,640 Speaker 3: Matrix on DVD for her birthday. 960 00:52:50,200 --> 00:52:52,040 Speaker 2: So I haven't seen the sopranos. But I'm assuming the 961 00:52:52,080 --> 00:52:54,680 Speaker 2: scenario here is he really wants to watch the matrix. 962 00:52:54,719 --> 00:53:01,759 Speaker 3: Yes, she's like, haven't seen it? Yeah? And then of 963 00:53:01,760 --> 00:53:05,480 Speaker 3: course there there are also these these giver recipient diad benefits. 964 00:53:06,400 --> 00:53:08,160 Speaker 3: You know, you can see this in the preference for 965 00:53:08,440 --> 00:53:13,160 Speaker 3: material gifts over experiential gifts, because there's a common belief 966 00:53:13,200 --> 00:53:18,760 Speaker 3: people have that material gifts will strengthen relationships by acting 967 00:53:18,840 --> 00:53:22,279 Speaker 3: as a mnemonic device. So people think, every time she 968 00:53:22,440 --> 00:53:26,640 Speaker 3: sees this officially licensed space jam wall clock, she will 969 00:53:26,640 --> 00:53:29,360 Speaker 3: think of me because I gave it to her. I 970 00:53:29,400 --> 00:53:31,319 Speaker 3: think the research seems kind of mixed on that. I 971 00:53:31,320 --> 00:53:36,640 Speaker 3: think maybe actually relationships might be strengthened more by experiential 972 00:53:36,680 --> 00:53:38,440 Speaker 3: gifts as opposed to material ones. 973 00:53:38,840 --> 00:53:39,160 Speaker 2: Mm. 974 00:53:39,360 --> 00:53:39,760 Speaker 3: Yeah. 975 00:53:39,800 --> 00:53:42,400 Speaker 2: But in all of these though, there's there's so many factors. 976 00:53:42,440 --> 00:53:44,480 Speaker 2: Because in the paper I was looking at, they brought 977 00:53:44,520 --> 00:53:47,200 Speaker 2: up the idea that when it comes to material versus 978 00:53:47,280 --> 00:53:52,600 Speaker 2: experience gifts. The thing about experience gifts is generally it's 979 00:53:52,640 --> 00:53:54,560 Speaker 2: not like you open the gift and it's like, hey, 980 00:53:54,600 --> 00:53:57,480 Speaker 2: you're going on a canoe trip right now, right, It's 981 00:53:57,760 --> 00:54:01,520 Speaker 2: it's some time later, So there's kind of a delay 982 00:54:01,640 --> 00:54:05,560 Speaker 2: in the full expression of the gift, and depending on 983 00:54:05,680 --> 00:54:08,960 Speaker 2: how you're approaching it, like that could in the moment 984 00:54:09,239 --> 00:54:13,400 Speaker 2: feel less exciting. It's I guess the well, you know, 985 00:54:13,880 --> 00:54:15,719 Speaker 2: it's gonna vary. They're gonna all these other factors are 986 00:54:15,719 --> 00:54:16,719 Speaker 2: going to come into play. 987 00:54:16,719 --> 00:54:19,760 Speaker 3: Right, I mean, obviously there's going to be individual variation 988 00:54:19,880 --> 00:54:21,759 Speaker 3: and all these trends we're talking about. So you know, 989 00:54:23,000 --> 00:54:27,120 Speaker 3: even if people feel more closeness from experiential gifts on average, 990 00:54:27,160 --> 00:54:28,640 Speaker 3: that's still just going to be on average. I mean 991 00:54:28,680 --> 00:54:31,160 Speaker 3: some people, in some cases the material gift is going 992 00:54:31,200 --> 00:54:33,279 Speaker 3: to be much preferable depending on what it is and 993 00:54:33,320 --> 00:54:35,360 Speaker 3: the person and all that. So you know, there's no 994 00:54:35,440 --> 00:54:37,799 Speaker 3: one size fits all for gift giving. This is just 995 00:54:37,960 --> 00:54:39,320 Speaker 3: looking at trends basic. 996 00:54:39,480 --> 00:54:41,840 Speaker 2: Yeah, And I mean it's worth saying too, like you 997 00:54:41,880 --> 00:54:44,480 Speaker 2: can be the sort of person who in general values 998 00:54:44,520 --> 00:54:48,840 Speaker 2: experience over material possessions, and you can still find yourself 999 00:54:48,880 --> 00:54:52,480 Speaker 2: in the scenario where a piece of plastic garbage is 1000 00:54:52,520 --> 00:54:55,400 Speaker 2: going to hit in the way that a gift certificate 1001 00:54:55,440 --> 00:54:57,680 Speaker 2: for a canoe trip is not. And it doesn't mean 1002 00:54:57,719 --> 00:55:00,640 Speaker 2: that that's not a great, great gift new trip like 1003 00:55:00,680 --> 00:55:02,680 Speaker 2: it may that may be the best gift you got 1004 00:55:02,680 --> 00:55:04,960 Speaker 2: that year, and it's going to lead to memorable moments 1005 00:55:04,960 --> 00:55:07,759 Speaker 2: down the line, it's going to strengthen relationships. But there's 1006 00:55:07,800 --> 00:55:11,000 Speaker 2: something about that plastic garbage. Sometimes it just absolutely does hit. 1007 00:55:11,160 --> 00:55:15,040 Speaker 3: Sometimes it hits it's just great. Okay, So I'm going 1008 00:55:15,080 --> 00:55:17,239 Speaker 3: to skip ahead to the part of this paper where 1009 00:55:17,280 --> 00:55:21,080 Speaker 3: they talk about our core idea today, the giver recipient mismatches. 1010 00:55:21,600 --> 00:55:23,600 Speaker 3: You know, so like why do people end up getting 1011 00:55:23,600 --> 00:55:26,400 Speaker 3: gifts they don't like or gifts that are less desirable 1012 00:55:26,480 --> 00:55:29,600 Speaker 3: when a more desirable gift was equally possible. Why do 1013 00:55:30,160 --> 00:55:34,879 Speaker 3: so many gift exchanges leave people feeling unsatisfied? And again, 1014 00:55:34,960 --> 00:55:38,720 Speaker 3: these answers are focused on good faith exchanges, genuine errors 1015 00:55:38,719 --> 00:55:41,000 Speaker 3: in gift giving, not incidents where people give a bad 1016 00:55:41,040 --> 00:55:44,279 Speaker 3: gift on purpose. And most of this research comes from 1017 00:55:44,320 --> 00:55:46,600 Speaker 3: experiments in the domain of psychology. A lot of the 1018 00:55:46,640 --> 00:55:48,680 Speaker 3: stuff they talk about in this paper is more from 1019 00:55:48,760 --> 00:55:51,359 Speaker 3: like business marketing and stuff, but a lot of this 1020 00:55:51,400 --> 00:55:57,080 Speaker 3: is psychology. So one big theme they identify for giver 1021 00:55:57,200 --> 00:56:01,800 Speaker 3: recipient mismatches, in other words, bad gift experiences, is based 1022 00:56:01,840 --> 00:56:06,759 Speaker 3: on gifting norms. The authors say that givers are too 1023 00:56:06,920 --> 00:56:11,120 Speaker 3: focused on the informal rules or norms of gift giving, 1024 00:56:11,440 --> 00:56:14,839 Speaker 3: and they end up giving less desired gifts because of it. 1025 00:56:15,360 --> 00:56:17,879 Speaker 3: So an example would be certain types of gifts are 1026 00:56:17,960 --> 00:56:23,680 Speaker 3: associated with certain relationships or certain holidays. The authors mention 1027 00:56:23,800 --> 00:56:28,880 Speaker 3: experiments showing that on Valentine's Day, givers feel pressure to 1028 00:56:28,920 --> 00:56:32,239 Speaker 3: give gifts that are appropriate to the occasion, like on 1029 00:56:32,320 --> 00:56:35,799 Speaker 3: Valentine's Day, you give your romantic partner a piece of jewelry, 1030 00:56:36,200 --> 00:56:40,320 Speaker 3: even though recipients would actually more often be happier receiving 1031 00:56:40,360 --> 00:56:44,080 Speaker 3: a gift not traditionally associated with the occasion. Again, these 1032 00:56:44,080 --> 00:56:46,759 Speaker 3: are just trends. You know. Some people love getting jewelry, 1033 00:56:47,239 --> 00:56:49,960 Speaker 3: but a lot of people would rather. For example, in 1034 00:56:50,000 --> 00:56:51,719 Speaker 3: one study, they looked at a lot of people would 1035 00:56:51,760 --> 00:56:54,120 Speaker 3: rather receive an e reader than a piece of jewelry 1036 00:56:54,160 --> 00:56:57,880 Speaker 3: on Valentine's Day. But the giver does it feels like 1037 00:56:57,920 --> 00:57:00,440 Speaker 3: that's not right to them. It's Valentine's Day, so it 1038 00:57:00,520 --> 00:57:02,879 Speaker 3: needs to be a certain kind of gift. 1039 00:57:03,400 --> 00:57:07,320 Speaker 2: But media hasn't programmed us yet to expect an e 1040 00:57:07,520 --> 00:57:08,839 Speaker 2: reader for Valentine's Day. 1041 00:57:08,960 --> 00:57:12,920 Speaker 3: Yeah, but on average, So yeah, you've got this occasion 1042 00:57:13,160 --> 00:57:16,560 Speaker 3: or relationship related pressure that is driving the gift giver's 1043 00:57:16,640 --> 00:57:19,760 Speaker 3: aim off, driving it further away from the target area 1044 00:57:19,840 --> 00:57:23,439 Speaker 3: that the recipient would actually enjoy the most. Another way 1045 00:57:23,480 --> 00:57:26,600 Speaker 3: that gift giving norms can lead people astray is that 1046 00:57:26,760 --> 00:57:32,520 Speaker 3: givers prefer to give new products instead of superior used 1047 00:57:32,640 --> 00:57:36,360 Speaker 3: products of the same type. It just feels like you're 1048 00:57:36,400 --> 00:57:39,400 Speaker 3: not supposed to give people something used as a gift. 1049 00:57:39,440 --> 00:57:43,080 Speaker 3: But you know, often people would rather get a better 1050 00:57:43,440 --> 00:57:46,640 Speaker 3: thing in used form than a less good thing in 1051 00:57:46,760 --> 00:57:49,600 Speaker 3: new form. But the giver, they're going to opt for 1052 00:57:49,640 --> 00:57:51,560 Speaker 3: the new thing because it just doesn't feel right to 1053 00:57:51,600 --> 00:57:52,520 Speaker 3: give something used. 1054 00:57:53,240 --> 00:57:57,360 Speaker 2: Yeah. Yeah, And it's weird how that can certainly coexist 1055 00:57:57,480 --> 00:58:01,000 Speaker 2: with say, putting particular used book on your wish list, 1056 00:58:01,080 --> 00:58:03,200 Speaker 2: like putting it out there that yeah, I want this book, 1057 00:58:03,200 --> 00:58:04,919 Speaker 2: and the only way to get it is to get 1058 00:58:04,920 --> 00:58:07,840 Speaker 2: an old copy from the eighties. There's not a new copy. 1059 00:58:08,120 --> 00:58:11,040 Speaker 2: But yeah, yeah, when you're actually buying things, you're like, well, 1060 00:58:11,040 --> 00:58:12,600 Speaker 2: I guess I'm gonna get them the nice one that's 1061 00:58:12,640 --> 00:58:15,080 Speaker 2: gonna you know, I guess selfishly. You know, we can 1062 00:58:15,160 --> 00:58:16,720 Speaker 2: even think that's going to reflect on me better that 1063 00:58:16,800 --> 00:58:19,880 Speaker 2: I actually ponied up and bought them the new edition. 1064 00:58:20,200 --> 00:58:22,520 Speaker 3: I love getting used books that that feels like kind 1065 00:58:22,560 --> 00:58:25,440 Speaker 3: of actually extra special to me. It's got more character 1066 00:58:25,520 --> 00:58:25,760 Speaker 3: in it. 1067 00:58:25,880 --> 00:58:28,360 Speaker 2: Yeah, yeah, it's got a history. It's sometimes it has 1068 00:58:28,400 --> 00:58:28,920 Speaker 2: notes in it. 1069 00:58:29,520 --> 00:58:33,240 Speaker 3: Another example is that of the norms leading people astrays 1070 00:58:33,280 --> 00:58:37,040 Speaker 3: that givers refrain from gifts that have been given within 1071 00:58:37,240 --> 00:58:42,200 Speaker 3: the same giver recipient diad before, even when recipients wish 1072 00:58:42,240 --> 00:58:45,760 Speaker 3: to receive the same familiar gifts again. It just feels 1073 00:58:45,800 --> 00:58:47,640 Speaker 3: like you're supposed to mix it up, you know, like 1074 00:58:48,040 --> 00:58:51,280 Speaker 3: you should give something different. But often recipients are happy 1075 00:58:51,320 --> 00:58:54,200 Speaker 3: to receive an already familiar gift if it's something they 1076 00:58:54,320 --> 00:58:58,560 Speaker 3: like and could consume again. Okay, next thing. This lines 1077 00:58:58,640 --> 00:59:01,040 Speaker 3: up very much with the twenty six and paper They 1078 00:59:01,040 --> 00:59:05,120 Speaker 3: say people are led astray and gift giving by temporal focus. 1079 00:59:05,520 --> 00:59:08,600 Speaker 3: Givers focus too much on making sure the recipient will 1080 00:59:08,600 --> 00:59:11,760 Speaker 3: be happy in the moment they open the gift, as 1081 00:59:11,800 --> 00:59:13,720 Speaker 3: opposed to making sure that it's going to give them 1082 00:59:13,800 --> 00:59:18,280 Speaker 3: lasting enjoyment or utility over time. So givers seem to 1083 00:59:18,320 --> 00:59:23,520 Speaker 3: prefer fun gifts that are not very useful, while recipients 1084 00:59:23,600 --> 00:59:27,120 Speaker 3: prefer useful gifts. And the idea of fun gifts that 1085 00:59:27,160 --> 00:59:29,120 Speaker 3: are not very useful. It makes me think of a 1086 00:59:29,120 --> 00:59:31,400 Speaker 3: lot of the things we give each other around Christmas. 1087 00:59:32,920 --> 00:59:34,600 Speaker 3: And this is not to slam these things, because I 1088 00:59:34,640 --> 00:59:37,040 Speaker 3: give these things too. I mean they are fun at Christmas, 1089 00:59:37,040 --> 00:59:40,280 Speaker 3: but like weird little novelties that are funny when you 1090 00:59:40,320 --> 00:59:41,240 Speaker 3: first open them. 1091 00:59:42,040 --> 00:59:45,160 Speaker 2: Yeah, yeah, And it is weird to reflect on these 1092 00:59:45,200 --> 00:59:47,720 Speaker 2: because some of these certainly do find their way into 1093 00:59:47,760 --> 00:59:50,880 Speaker 2: the garbage, generally by way of a junk drawer two 1094 00:59:51,000 --> 00:59:54,240 Speaker 2: or three years later. But I have to admit, like, 1095 00:59:54,320 --> 00:59:56,800 Speaker 2: I have some of those gifts that are still in 1096 00:59:57,200 --> 01:00:00,760 Speaker 2: my bedside table, and I'd never use them, use them, 1097 01:00:01,280 --> 01:00:04,560 Speaker 2: but I do look at them occasionally and I'm like, oh, 1098 01:00:04,680 --> 01:00:07,760 Speaker 2: I remember when I received this gift and it was 1099 01:00:07,840 --> 01:00:10,720 Speaker 2: novel and surprising, and therefore it gets to stay in 1100 01:00:10,760 --> 01:00:11,160 Speaker 2: the drawer. 1101 01:00:11,360 --> 01:00:14,800 Speaker 3: Oh well, yeah. I mean sometimes, like we said earlier, 1102 01:00:15,640 --> 01:00:18,439 Speaker 3: the same object that you would not value that much 1103 01:00:18,520 --> 01:00:20,800 Speaker 3: or buy for yourself, if it is a gift, you know, 1104 01:00:20,880 --> 01:00:24,000 Speaker 3: for cinemental reasons, it can take on value for you. 1105 01:00:24,400 --> 01:00:26,840 Speaker 2: Yea, even if it's kind of like you know, pointless 1106 01:00:26,840 --> 01:00:29,160 Speaker 2: centiment where if someone says that came up and said 1107 01:00:29,160 --> 01:00:30,720 Speaker 2: why are you keeping that? You got to throw it out? 1108 01:00:30,840 --> 01:00:32,840 Speaker 2: I would be like, oh yeah, okay, that's a good point. 1109 01:00:32,920 --> 01:00:36,560 Speaker 2: I'll do that, but it can it's sticky, just sticky 1110 01:00:36,680 --> 01:00:38,240 Speaker 2: enough to remain in my life. 1111 01:00:38,760 --> 01:00:41,320 Speaker 3: Okay, this next example I think will be really interesting 1112 01:00:41,320 --> 01:00:44,080 Speaker 3: because it kind of runs counter to your example of 1113 01:00:44,080 --> 01:00:46,480 Speaker 3: a bad gift that's like the half of the sweat 1114 01:00:46,640 --> 01:00:50,520 Speaker 3: sweatsuit and then the other half later. Uh. The authors 1115 01:00:50,520 --> 01:00:53,800 Speaker 3: here say that studies have found givers are anxious about 1116 01:00:53,800 --> 01:00:58,040 Speaker 3: giving gifts that are incomplete or somehow not yet matured. 1117 01:00:58,920 --> 01:01:02,160 Speaker 3: Recipients are often quite happy with gifts that are incomplete 1118 01:01:02,280 --> 01:01:05,760 Speaker 3: or will grow in enjoyment or utility over time. So 1119 01:01:06,120 --> 01:01:09,840 Speaker 3: a few examples here, givers would rather give a less 1120 01:01:10,040 --> 01:01:14,560 Speaker 3: desirable bouquet of flowers that are already in bloom than 1121 01:01:14,600 --> 01:01:19,480 Speaker 3: a more desirable bouquet that is not yet in bloom, 1122 01:01:19,880 --> 01:01:23,360 Speaker 3: and so like givers are, they would be anxious about 1123 01:01:23,360 --> 01:01:25,800 Speaker 3: the fact that the flowers are not ready yet when 1124 01:01:25,840 --> 01:01:29,560 Speaker 3: they're given. They're only going to achieve their maximum beauty later, 1125 01:01:30,040 --> 01:01:33,840 Speaker 3: and recipients seem to care less about this. Another thing 1126 01:01:33,960 --> 01:01:37,520 Speaker 3: the authors found is that a lot of times recipients 1127 01:01:37,560 --> 01:01:41,880 Speaker 3: are perfectly happy to get partial contributions toward more highly 1128 01:01:41,960 --> 01:01:46,080 Speaker 3: desired products. So I could buy and give you a 1129 01:01:46,160 --> 01:01:49,680 Speaker 3: complete fifty dollars dinner plate set, or I could make 1130 01:01:49,720 --> 01:01:52,760 Speaker 3: a fifty dollars contribution toward the cost of a one 1131 01:01:52,840 --> 01:01:56,160 Speaker 3: hundred dollars dinner plate set that you definitely do want more. 1132 01:01:56,200 --> 01:01:58,040 Speaker 3: I mean, obviously, if you actually don't like the one 1133 01:01:58,120 --> 01:01:59,920 Speaker 3: hundred dollars one, that doesn't matter. But if you like 1134 01:02:00,200 --> 01:02:02,040 Speaker 3: the one hundred dollars one more and that's the one 1135 01:02:02,080 --> 01:02:06,200 Speaker 3: you want, Recipients are often happy to get this kind 1136 01:02:06,240 --> 01:02:10,840 Speaker 3: of incomplete contribution toward a gift, and givers don't really 1137 01:02:10,840 --> 01:02:11,480 Speaker 3: expect this. 1138 01:02:12,240 --> 01:02:14,400 Speaker 2: One of the things this is slightly related. One of 1139 01:02:14,440 --> 01:02:16,080 Speaker 2: the things that they went into in the twenty sixteen 1140 01:02:16,120 --> 01:02:23,360 Speaker 2: paper is that the givers emphasis on that wow moment, 1141 01:02:23,480 --> 01:02:30,520 Speaker 2: that moment of reception, that opening could potentially lead to 1142 01:02:29,080 --> 01:02:33,200 Speaker 2: the situation where they take one gift and break it 1143 01:02:33,280 --> 01:02:36,600 Speaker 2: up into parts and give it in multiple installments, not 1144 01:02:36,680 --> 01:02:39,640 Speaker 2: spread out over multiple years, but certainly like all at once. 1145 01:02:39,680 --> 01:02:41,720 Speaker 2: So let's say I am going to give you that 1146 01:02:41,760 --> 01:02:45,120 Speaker 2: dinner plate set. I'm going to wrap each piece of 1147 01:02:45,120 --> 01:02:49,040 Speaker 2: the dinner plate set individually, and therefore I get instead 1148 01:02:49,040 --> 01:02:52,439 Speaker 2: of getting like one rush from you opening the gift, 1149 01:02:52,440 --> 01:02:53,880 Speaker 2: I'm gonna get multiple rushes. 1150 01:02:53,960 --> 01:02:55,320 Speaker 3: Yeah, it's ten gifts. 1151 01:02:55,400 --> 01:02:59,000 Speaker 2: Yeah, yeah, but I think you can easily imagine where 1152 01:02:59,000 --> 01:03:02,800 Speaker 2: this could become tiresome, depending on if you're artificially breaking 1153 01:03:02,840 --> 01:03:03,760 Speaker 2: things up too much. 1154 01:03:04,080 --> 01:03:08,800 Speaker 3: Yeah, okay, one more subtopic, getting towards the end. Here, 1155 01:03:08,880 --> 01:03:12,680 Speaker 3: they talk about risk aversion. You know, they say givers 1156 01:03:12,760 --> 01:03:15,360 Speaker 3: or risk averse. They often shy away from gifts that 1157 01:03:15,440 --> 01:03:19,520 Speaker 3: could be perceived as overly sentimental, maybe gifts that assume 1158 01:03:19,600 --> 01:03:24,080 Speaker 3: too much familiarity. You know, we're cautious about doing that. 1159 01:03:24,120 --> 01:03:26,200 Speaker 3: We don't want to send the wrong message or make 1160 01:03:26,240 --> 01:03:30,680 Speaker 3: people feel awkward or embarrassed. People are cautious about giving 1161 01:03:30,720 --> 01:03:35,800 Speaker 3: gifts that require too much knowledge of the receiver's personality, 1162 01:03:36,440 --> 01:03:40,600 Speaker 3: So givers tend to prefer material gifts that match the 1163 01:03:40,680 --> 01:03:46,360 Speaker 3: receiver's superficial tastes because it just feels less socially dangerous. 1164 01:03:46,880 --> 01:03:50,560 Speaker 3: So like, I know you like pizza, so I got 1165 01:03:50,600 --> 01:03:53,680 Speaker 3: you some pizza themed chachkes, you know, some little plastic 1166 01:03:53,720 --> 01:03:56,960 Speaker 3: pizza things. Versus I know you love architecture, so I 1167 01:03:56,960 --> 01:04:01,920 Speaker 3: got you tickets for us to go on an architecture tour. Obviously, again, 1168 01:04:01,960 --> 01:04:04,920 Speaker 3: this is going to vary by the relationship and the 1169 01:04:04,960 --> 01:04:09,160 Speaker 3: individual case. But the latter is often preferred. Recipients on 1170 01:04:09,240 --> 01:04:13,240 Speaker 3: average report feeling more happiness and more closeness to givers 1171 01:04:13,560 --> 01:04:17,280 Speaker 3: when they receive an experience as opposed to a material gift, 1172 01:04:17,680 --> 01:04:21,600 Speaker 3: and also when the gift has something includes thoughtfulness of 1173 01:04:21,640 --> 01:04:27,280 Speaker 3: like the recipient's deep personal preferences, when it indicates knowledge 1174 01:04:27,320 --> 01:04:29,080 Speaker 3: of their personality intimately. 1175 01:04:29,520 --> 01:04:31,440 Speaker 2: Yeah, this makes sense. I think we all know people. 1176 01:04:31,480 --> 01:04:35,800 Speaker 2: Maybe we are those people where you've received like one 1177 01:04:36,280 --> 01:04:40,160 Speaker 2: toy pig or or you know, some sort of maybe 1178 01:04:40,160 --> 01:04:42,200 Speaker 2: you have a particular dog breed in your life and 1179 01:04:42,640 --> 01:04:45,080 Speaker 2: someone gives you a nickknack based on that preference, and 1180 01:04:45,120 --> 01:04:47,760 Speaker 2: then they just begin to accumulate because that becomes the 1181 01:04:47,840 --> 01:04:51,400 Speaker 2: safe thing to give you, oh so and sows into cuttlefish, 1182 01:04:51,440 --> 01:04:53,880 Speaker 2: and then all they get are cuttlefish nickknacks. 1183 01:04:54,040 --> 01:04:56,480 Speaker 3: Right, So there is a lot of error. There are 1184 01:04:56,480 --> 01:04:58,360 Speaker 3: a lot of errors in gift giving just based on 1185 01:04:58,440 --> 01:05:01,080 Speaker 3: risk aversion, givers are more inclin line to pick something 1186 01:05:01,640 --> 01:05:05,480 Speaker 3: they think the recipient is highly likely to enjoy a 1187 01:05:05,560 --> 01:05:09,640 Speaker 3: little bit, as opposed to having less certainty about something 1188 01:05:09,680 --> 01:05:12,439 Speaker 3: that the recipient might enjoy a lot. 1189 01:05:12,680 --> 01:05:14,240 Speaker 2: And I want to I want to interrupt here and 1190 01:05:14,280 --> 01:05:17,240 Speaker 2: just go ahead and let everybody know you're doing fine, 1191 01:05:17,320 --> 01:05:18,040 Speaker 2: don't worry. 1192 01:05:18,200 --> 01:05:19,720 Speaker 3: Fine, it's because. 1193 01:05:19,560 --> 01:05:22,040 Speaker 2: You might be thinking, now, geez, I just did this, 1194 01:05:22,240 --> 01:05:25,400 Speaker 2: and I have to admit, like, I literally just mailed 1195 01:05:25,400 --> 01:05:29,560 Speaker 2: a Christmas gift to Joe where I'm like, is that 1196 01:05:29,600 --> 01:05:32,040 Speaker 2: plastic garbage? Does that? Does that mean nothing? Is that 1197 01:05:32,080 --> 01:05:36,080 Speaker 2: an expected choski? Maybe? But it's fine. 1198 01:05:36,440 --> 01:05:39,880 Speaker 3: I love We've already talked about this earlier. Yeah, I 1199 01:05:39,880 --> 01:05:44,240 Speaker 3: mean they're they're great. Yeah. Yeah, Actually I don't think 1200 01:05:44,240 --> 01:05:47,280 Speaker 3: I've told you about this yet. But a Christmas ornament 1201 01:05:47,360 --> 01:05:50,120 Speaker 3: that that y'all send us one year is like a 1202 01:05:50,120 --> 01:05:53,520 Speaker 3: little skeleton that goes on the Christmas tree. Our our 1203 01:05:53,600 --> 01:05:56,760 Speaker 3: daughter loves it, you know, she keeps pointing to it. 1204 01:05:56,840 --> 01:06:03,600 Speaker 3: She's like, he's a little skeleton guy dances in Okay, 1205 01:06:03,680 --> 01:06:07,120 Speaker 3: so oh, one last thing here. In terms of risk aversion, 1206 01:06:07,200 --> 01:06:10,640 Speaker 3: givers sometimes seem to prefer giving gifts that are high 1207 01:06:10,680 --> 01:06:14,240 Speaker 3: in perceived quality and low in quantity as opposed to 1208 01:06:14,280 --> 01:06:17,560 Speaker 3: the other way around, mainly due to risk aversion fear 1209 01:06:17,640 --> 01:06:20,720 Speaker 3: of being seen as having bad taste. So you get 1210 01:06:20,760 --> 01:06:24,280 Speaker 3: somebody one expensive bottle of wine versus two bottles of 1211 01:06:24,360 --> 01:06:28,120 Speaker 3: cheaper wine. That's not always what the recipient would want. 1212 01:06:28,360 --> 01:06:30,880 Speaker 3: Some people might prefer that, but sometimes recipients would prefer 1213 01:06:30,920 --> 01:06:33,560 Speaker 3: the two bottles, but the giver is afraid of some 1214 01:06:34,040 --> 01:06:36,560 Speaker 3: perceived risk in selecting the cheaper label. 1215 01:06:36,840 --> 01:06:39,560 Speaker 2: Okay, so you even give them the smaller nice bottle 1216 01:06:39,600 --> 01:06:42,120 Speaker 2: as opposed to the box that they really want. 1217 01:06:42,600 --> 01:06:44,720 Speaker 3: Well, I mean again, it just depends on the person. 1218 01:06:44,760 --> 01:06:47,080 Speaker 3: Like if you know the person's preferences, give them what 1219 01:06:47,160 --> 01:06:52,000 Speaker 3: they want. Here, we're just like looking at averages. So 1220 01:06:52,440 --> 01:06:56,800 Speaker 3: an one last thing here is about thoughtfulness. We talked 1221 01:06:56,800 --> 01:06:59,440 Speaker 3: about thoughtfulness earlier, but it comes back to this distinction 1222 01:06:59,520 --> 01:07:05,840 Speaker 3: between relationship oriented thoughtfulness and non relationship oriented thoughtfulness. Again, 1223 01:07:05,880 --> 01:07:11,440 Speaker 3: on average, recipients like relationship oriented thought so like stuff 1224 01:07:11,440 --> 01:07:16,800 Speaker 3: that indicates a strong personal connection that symbolizes the relationship itself, 1225 01:07:17,080 --> 01:07:21,040 Speaker 3: or maybe indicates a personal sacrifice of time and effort 1226 01:07:21,160 --> 01:07:23,880 Speaker 3: in like making a handmade gift for someone or something 1227 01:07:23,920 --> 01:07:28,439 Speaker 3: like that. So it's like a manifestation of the relationship. 1228 01:07:29,040 --> 01:07:33,960 Speaker 3: Non relationship oriented thoughtfulness actually leads gift givers astray. It's 1229 01:07:34,000 --> 01:07:38,000 Speaker 3: like sending them in the wrong direction. For example, givers 1230 01:07:38,080 --> 01:07:42,600 Speaker 3: tend to prefer more tailored, narrow gifts, like a gift 1231 01:07:42,640 --> 01:07:46,120 Speaker 3: card that can only be used at one particular store, 1232 01:07:46,600 --> 01:07:50,840 Speaker 3: where more on average, recipients would prefer more versatile gifts, 1233 01:07:50,920 --> 01:07:52,600 Speaker 3: like the gift you know, the credit card kind of 1234 01:07:52,640 --> 01:07:54,640 Speaker 3: gift card that you can use basically anywhere. 1235 01:07:55,120 --> 01:07:57,080 Speaker 2: Yeah, but who wants to give that like that? Yeah, 1236 01:07:57,280 --> 01:08:00,520 Speaker 2: that's the kind of that's that's a great Crims gift 1237 01:08:00,600 --> 01:08:03,160 Speaker 2: to receive from your place of employment. 1238 01:08:04,120 --> 01:08:07,280 Speaker 3: Well, I mean, that's That's the other thing the authors 1239 01:08:07,320 --> 01:08:12,080 Speaker 3: talk about this cash gifts versus non cash gifts. They say, actually, 1240 01:08:12,200 --> 01:08:15,919 Speaker 3: givers are too pessimistic about giving cash. Obviously, some people 1241 01:08:16,000 --> 01:08:19,120 Speaker 3: are going to be insulted by getting cash, but gift 1242 01:08:19,280 --> 01:08:23,920 Speaker 3: givers overestimate how common that reaction is. Givers feel like 1243 01:08:23,960 --> 01:08:27,320 Speaker 3: people will not like receiving cash, will not appreciate it, 1244 01:08:27,600 --> 01:08:30,920 Speaker 3: But recipients on average like getting cash much more often 1245 01:08:30,960 --> 01:08:34,559 Speaker 3: than people expect. People feel like, I don't know, it 1246 01:08:34,560 --> 01:08:38,120 Speaker 3: feels like there's something impersonal about a cash gift when 1247 01:08:38,120 --> 01:08:40,799 Speaker 3: you're in the gift giving mode, But it just feels 1248 01:08:40,920 --> 01:08:44,479 Speaker 3: less that way for people on average in gift receiving mode. 1249 01:08:45,280 --> 01:08:48,960 Speaker 3: There was an interesting finding from nineteen eighty three about 1250 01:08:48,960 --> 01:08:52,360 Speaker 3: this that was a study that found people compensate for 1251 01:08:52,439 --> 01:08:57,479 Speaker 3: this anxiety about cash giving cash gifts being taken as 1252 01:08:57,560 --> 01:09:02,040 Speaker 3: rude or impersonal. They compensate by giving more cash when 1253 01:09:02,080 --> 01:09:05,280 Speaker 3: they give cash gifts, then they would spend on an 1254 01:09:05,320 --> 01:09:08,479 Speaker 3: in kind gift for the same person and occasion. So 1255 01:09:08,560 --> 01:09:11,320 Speaker 3: if I'm buying you a gift, maybe my price limit 1256 01:09:11,400 --> 01:09:14,040 Speaker 3: is forty dollars, But if I'm just giving you cash, 1257 01:09:14,080 --> 01:09:15,600 Speaker 3: I feel kind of bad about it, So I'm going 1258 01:09:15,680 --> 01:09:17,080 Speaker 3: to give you sixty dollars. 1259 01:09:17,680 --> 01:09:18,599 Speaker 2: Interesting, Okay. 1260 01:09:19,360 --> 01:09:21,240 Speaker 3: And then one last thing I want to emphasize, because 1261 01:09:21,320 --> 01:09:24,760 Speaker 3: they do say this, it is not necessarily a bad 1262 01:09:24,840 --> 01:09:27,759 Speaker 3: idea to get somebody a gift that they have already 1263 01:09:27,800 --> 01:09:30,280 Speaker 3: received in the past. Some people might not like that, 1264 01:09:30,720 --> 01:09:33,000 Speaker 3: but if it's something people like, you know, a lot 1265 01:09:33,000 --> 01:09:34,120 Speaker 3: of people want to get it again. 1266 01:09:35,120 --> 01:09:36,680 Speaker 2: Yeah. Yeah, I mean it's not going to apply to 1267 01:09:36,720 --> 01:09:40,440 Speaker 2: every category of saying. Obviously, how many copies of Monopoly 1268 01:09:40,520 --> 01:09:43,240 Speaker 2: do you need in your right right? But yeah, it's 1269 01:09:43,240 --> 01:09:45,559 Speaker 2: like they receive that same bottle of wine last year. Well, 1270 01:09:45,600 --> 01:09:47,320 Speaker 2: as they liked it, there's a good chance they are 1271 01:09:47,320 --> 01:09:49,920 Speaker 2: in need of a new bottle. So yeah, I could 1272 01:09:49,920 --> 01:09:51,280 Speaker 2: see that very much being the case. 1273 01:09:51,800 --> 01:09:54,080 Speaker 3: Okay, Obviously, this paper gets into a whole bunch of 1274 01:09:54,160 --> 01:09:55,439 Speaker 3: other stuff. But I think I'm going to have to 1275 01:09:55,439 --> 01:09:58,040 Speaker 3: cap it there that that's what's most relevant to our 1276 01:09:58,080 --> 01:10:00,840 Speaker 3: discussion today. But I do just want want to emphasize 1277 01:10:00,840 --> 01:10:04,240 Speaker 3: again at the end, like the stakes are low in 1278 01:10:04,520 --> 01:10:08,799 Speaker 3: you know, in secure relationships. Uh, it really is mostly 1279 01:10:08,840 --> 01:10:11,639 Speaker 3: the thought that counts. It is nice to get people 1280 01:10:11,640 --> 01:10:15,120 Speaker 3: gifts that they really will enjoy and use. But but yeah, 1281 01:10:15,280 --> 01:10:17,799 Speaker 3: you know, if it's not the perfect gift, and almost 1282 01:10:17,800 --> 01:10:20,960 Speaker 3: nothing is, there's it's not there's not a huge downside 1283 01:10:20,960 --> 01:10:21,679 Speaker 3: most of the time. 1284 01:10:22,080 --> 01:10:24,639 Speaker 2: Yeah, yeah, you've probably done a great job this season, 1285 01:10:24,720 --> 01:10:26,640 Speaker 2: and you're gonna do a great job next year. But 1286 01:10:26,760 --> 01:10:29,320 Speaker 2: maybe next year you'll be just a little a little 1287 01:10:29,360 --> 01:10:32,840 Speaker 2: better by thinking about, you know, at least some of 1288 01:10:32,840 --> 01:10:36,559 Speaker 2: these broad categories we've discussed here. All Right, we're gonna 1289 01:10:36,560 --> 01:10:38,320 Speaker 2: go ahead and close out this episode of stuff to 1290 01:10:38,320 --> 01:10:41,000 Speaker 2: blow your mind. We'd love to hear from everyone out there, 1291 01:10:41,040 --> 01:10:43,400 Speaker 2: because you know, everyone's gonna have thoughts on this. You're 1292 01:10:43,400 --> 01:10:47,320 Speaker 2: gonna have personal bits of wisdom related to gift giving. 1293 01:10:47,680 --> 01:10:50,599 Speaker 2: You're gonna have some examples of some errors in gift 1294 01:10:50,600 --> 01:10:53,920 Speaker 2: giving that that that you have committed and that others 1295 01:10:53,960 --> 01:10:57,000 Speaker 2: have committed and all that is fair game, so as 1296 01:10:57,040 --> 01:10:58,439 Speaker 2: a right in we'd love to hear from you. Just 1297 01:10:58,479 --> 01:11:00,639 Speaker 2: a reminder to everyone out there, The Stuff to Blow 1298 01:11:00,680 --> 01:11:03,200 Speaker 2: Your Mind is primarily a science and culture podcast, with 1299 01:11:03,240 --> 01:11:07,639 Speaker 2: core episodes on Tuesdays and Thursdays. On Wednesdays we put 1300 01:11:07,640 --> 01:11:09,840 Speaker 2: out a short form episode, and on Fridays we set 1301 01:11:09,840 --> 01:11:11,960 Speaker 2: aside most serious concerns to just talk about a weird 1302 01:11:12,000 --> 01:11:13,920 Speaker 2: film on Weird House Cinema. 1303 01:11:14,160 --> 01:11:17,880 Speaker 3: Huge thanks as always to our excellent audio producer, JJ Posway. 1304 01:11:18,000 --> 01:11:19,519 Speaker 3: If you would like to get in touch with us 1305 01:11:19,560 --> 01:11:21,960 Speaker 3: with feedback on this episode or any other, to suggest 1306 01:11:21,960 --> 01:11:24,040 Speaker 3: a topic for the future, or just to say hello, 1307 01:11:24,160 --> 01:11:26,599 Speaker 3: you can email us at contact at stuff to blow 1308 01:11:26,640 --> 01:11:34,960 Speaker 3: your Mind dot com. 1309 01:11:35,080 --> 01:11:38,000 Speaker 1: Stuff to Blow Your Mind is production of iHeartRadio. For 1310 01:11:38,080 --> 01:11:40,880 Speaker 1: more podcasts from my heart Radio, visit the iHeartRadio app, 1311 01:11:41,040 --> 01:11:58,960 Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows 1312 01:12:00,080 --> 01:12:02,080 Speaker 1: at my poet us