WEBVTT - Trust in Government Has Imploded, Edelman Says

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<v Speaker 1>Yeah, Welcome to the Bloomberg Surveillance Podcast. I'm Tom Keene

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<v Speaker 1>Jay Leye. We bring you insight from the best in economics, finance, investment,

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<v Speaker 1>and international relations. Find Bloomberg Surveillance on Apple Podcasts, SoundCloud,

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<v Speaker 1>Bloomberg dot Com, and of course on the Bloomberg. Yeah.

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<v Speaker 1>Of course. The World Economic Forum underway in Devo, Switzerland.

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<v Speaker 1>We'll be bringing you interviews from the event all week

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<v Speaker 1>with Tom Keane live from Davos. This morning, the Bloomberg

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<v Speaker 1>Editor in Chief John michaels Waite sat down at the

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<v Speaker 1>event for an interview with the new CEO of Uber,

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<v Speaker 1>dar Across Rashahi. Let's take a listen to what he

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<v Speaker 1>had to say in that conversation. Right now, you are

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<v Speaker 1>close to six months into the job, and I wondered

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<v Speaker 1>what you saw in terms of the year ahead of

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<v Speaker 1>Uber as your biggest challenge. What's the thing that you

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<v Speaker 1>think about most when it comes to two. We uh,

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<v Speaker 1>We definitely have our share of challenges at Uber. Uh

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<v Speaker 1>and for me, where I want to get to Uber

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<v Speaker 1>two of the year head is is a year of normalcy.

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<v Speaker 1>You know, two thousand seventeen was I think we'll go

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<v Speaker 1>down as one of the most difficult years for any

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<v Speaker 1>company out there. And I have to and I have

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<v Speaker 1>to give credit to the Uber team and the employees there.

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<v Speaker 1>It is a group of true believers who believe in

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<v Speaker 1>our mission, who believe in mobility as a service being

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<v Speaker 1>available to consumers everywhere UH at a reasonable cost. And

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<v Speaker 1>what my job in two thousand eighteen is too is

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<v Speaker 1>to get rid of the distractions and get the company

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<v Speaker 1>back to business, get the company back to normalcy. There's

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<v Speaker 1>a lot that we've done in the past six months

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<v Speaker 1>as far as bringing the new investors, driving a new

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<v Speaker 1>culture and norms where doing the right thing period comes first,

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<v Speaker 1>bringing a new management team, etcetera. There's a lot that

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<v Speaker 1>we've gotten done. But this is a company that knows

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<v Speaker 1>how to execute this is a service. Mobility as a

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<v Speaker 1>services something that's universal that's needed in the world. And

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<v Speaker 1>I want and I just want to get back to

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<v Speaker 1>doing this. And you said true believe, true believers, not

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<v Speaker 1>normally true believers are the last possible people where it's

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<v Speaker 1>you're able to change a culture. Can you explain a

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<v Speaker 1>bit about that. Well, I think that they are. They

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<v Speaker 1>understand that UM mobility is a service, bringing the cost

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<v Speaker 1>of transportation down UH, making transportation services available to anyone

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<v Speaker 1>and everyone on a local basis, and partnering with cities

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<v Speaker 1>to be a solution to traffic, to pollution, etcetera. That

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<v Speaker 1>is a mission that they all believe in UH, and

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<v Speaker 1>I think that they having seen what happened in two

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<v Speaker 1>thousand seventeen to some extent, the crisis, enormous crisis that

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<v Speaker 1>the company has gone through, is a benefit because everybody

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<v Speaker 1>at the company knows now that we need to change,

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<v Speaker 1>that we need to break with the past as far

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<v Speaker 1>as the way the company was run. We need to

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<v Speaker 1>go from growth in any cost to responsible growth and

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<v Speaker 1>and growth in partnership with other players out there. That's clear.

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<v Speaker 1>But now I've got to kind of get the company

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<v Speaker 1>down to the normalcy of execution of building great technology,

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<v Speaker 1>and I think we're going to get there. It's still

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<v Speaker 1>some tough sledding early on, but I absolutely think we're

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<v Speaker 1>going to get there. When you talk about execution is

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<v Speaker 1>profits one of the things you want to get. I

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<v Speaker 1>think you lost four billion dollars last year by the

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<v Speaker 1>standards of profits will health. So at some point we

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<v Speaker 1>absolutely have to become profitable, and that's part of the picture.

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<v Speaker 1>You have a good do you have a kind of

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<v Speaker 1>goal for that? Do you think you should be profitable

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<v Speaker 1>by two by? Uh? This is the business itself. You

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<v Speaker 1>want to come back a bit closer. Yeah, listen up

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<v Speaker 1>of I don't want to name a specific year, but

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<v Speaker 1>this is a business that UM, the core business, the

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<v Speaker 1>ride sharing business, can be profitable within three years. We

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<v Speaker 1>will continue to make very bad investments in building out

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<v Speaker 1>autonomy because we think that's a terrific opportunity, UH, for

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<v Speaker 1>building out new technologies such as Uber elevate, where near

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<v Speaker 1>term profitability is not a is not a goal, but

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<v Speaker 1>long term growth is. So we will look to balance

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<v Speaker 1>near term profitability. But as a company, we will always

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<v Speaker 1>be a company that makes big boat beats and takes

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<v Speaker 1>big risks. To what extent there do you think that

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<v Speaker 1>drive to become profitable fights against a little bit of

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<v Speaker 1>this culture change if you want to make you talked

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<v Speaker 1>about making money but not at all costs. Do those

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<v Speaker 1>two things? Well? I don't think that profitability and culture

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<v Speaker 1>are their issue. And it's UM the company in the

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<v Speaker 1>past was willing to make tradeoffs as it related to

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<v Speaker 1>how it did business. UH, and I think was was

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<v Speaker 1>was guilty of hubris, was guilty of of thinking that

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<v Speaker 1>they knew better than others. And and I think that

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<v Speaker 1>what we know now clearly is that breakneck growth can

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<v Speaker 1>hide uh cultural issues. UH, that there are no excuses

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<v Speaker 1>for not doing the right thing, and that you do

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<v Speaker 1>have to make trade offs. And and as a management team,

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<v Speaker 1>we're specifically talking about those tradeoffs that you have to make.

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<v Speaker 1>We have to be a little more patient sometimes because

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<v Speaker 1>working with government, regulators, etcetera sometimes takes longer. But in

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<v Speaker 1>the end you build a more lasting business. Uh. And

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<v Speaker 1>so we maybe what we went through was necessary, but

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<v Speaker 1>we're here. We can control our actions from this moment onwards.

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<v Speaker 1>And and I think everyone at uber from this moment

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<v Speaker 1>words wants to build a great company, not only in

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<v Speaker 1>terms of growth, but in terms of the kind of

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<v Speaker 1>company anyone would want to work at. Can I ask

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<v Speaker 1>you one thing which you have got to sort of

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<v Speaker 1>hangover from last year, which is the all the all

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<v Speaker 1>the regulatory problems and particularly all the all the cases

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<v Speaker 1>against you. I think there are six criminal probes or

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<v Speaker 1>whatever going on, But wisers are lining up outside to

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<v Speaker 1>which which one, Which one do you sort of think?

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<v Speaker 1>Which one do you fear most I suppose different things. Listen,

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<v Speaker 1>I think I think that all of them are serious issues,

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<v Speaker 1>and and my responses that we're going to be transparent

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<v Speaker 1>and we're gonna we're going to take responsibility for our

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<v Speaker 1>actions in the past. Um. I do think that the uh,

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<v Speaker 1>there are certain circumstances where uh there was smoke but

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<v Speaker 1>no fire. Uh. And I think as a company, we

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<v Speaker 1>have to defend ourselves and and and work with the

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<v Speaker 1>kind of the appropriate frameworks. And my goal is just

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<v Speaker 1>to get beyond the stuff. Some of these things like

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<v Speaker 1>pricing policies show they go right to the heart of

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<v Speaker 1>what Hooper is or Am I wrong about that? Yeah?

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<v Speaker 1>I think they do. But but I think that there's

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<v Speaker 1>a way of of being smart but transparent at the

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<v Speaker 1>same time. Uh. And that's where we've got to take

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<v Speaker 1>the company. Take me through governments. When when you talk

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<v Speaker 1>to governments privately, do they talk any differently than they

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<v Speaker 1>do publicly? Governments governments, Um, I think that they are

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<v Speaker 1>honestly a bit relieved with how we are engaging with

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<v Speaker 1>them because I think I think that the engagement is

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<v Speaker 1>now real. I think they feel like, uh, we're out there,

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<v Speaker 1>We're we're genuine because we've learned our lessons of the past. Uh.

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<v Speaker 1>And and I do think that we can take, for example,

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<v Speaker 1>the data that we have in terms of traffic and

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<v Speaker 1>in terms of movement of our drivers and riders, and

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<v Speaker 1>we can use that data to partner up with cities, uh,

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<v Speaker 1>in order to solve congestion issues, because congestion doesn't help

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<v Speaker 1>anyone to waste enormous amounts of time for consumers, UH,

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<v Speaker 1>it hurts the environment. UH. And I think that we

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<v Speaker 1>are aligned with cities, for example, to partner with them

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<v Speaker 1>in a fundamental way to solve these problems. And I

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<v Speaker 1>do think that when these are conversations that a number

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<v Speaker 1>of regulators and cities have wanted to have with us

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<v Speaker 1>for for many years, and I think we are really

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<v Speaker 1>engaging with them at a depth UH that that I

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<v Speaker 1>think is going to create a real win win going forward.

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<v Speaker 1>Do you think you were too confrontational on this before? Yeah?

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<v Speaker 1>I do. That was the Uber CEO Dara cost Rochelle.

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<v Speaker 1>He's sitting down with Bloomberg's editor in chief John Michael

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<v Speaker 1>Thwaite at a conversation in the Bloomberg Year Ahead Forum

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<v Speaker 1>at the World Economic Forum underway in Davos, Switzerland. Tom

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<v Speaker 1>he used those words breakneck growth, and breakneck growth can

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<v Speaker 1>hide cultural issues, it can also exacerbate them as well

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<v Speaker 1>without significant discipline coming down from leadership. And what we

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<v Speaker 1>found in Travis Kallinik is that leadership that's discipline and

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<v Speaker 1>was certainly absent. The question is whether down at Coast

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<v Speaker 1>Roschale he can really turn around what is a massive

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<v Speaker 1>tanker of a company. Well, it's a secondary tone here,

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<v Speaker 1>but it is tangible that social media and frankly the

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<v Speaker 1>modern Silicon Valley tech will be a changed tone, a

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<v Speaker 1>changed culture over the next two to five years. Ken

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<v Speaker 1>Rogoff today was heated with David Rubinstein about the death

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<v Speaker 1>of unicorn companies and particularly the extrapolation of their value

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<v Speaker 1>based off small, tangible transactions in private markets and and

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<v Speaker 1>none of them tell them have really come public in

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<v Speaker 1>a significant way. Was still waiting for at BMBA, was

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<v Speaker 1>still waiting for ru but to make that move. David

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<v Speaker 1>Rubinstein was really heated about not that they've you know,

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<v Speaker 1>proverbally jumped the shark, but that there's just a change

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<v Speaker 1>in tone that you witnessed there. With the interview with

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<v Speaker 1>Mr Michael Swaite, to get to our guest. I want

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<v Speaker 1>John Pharaoh to review sort of his take on Europe,

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<v Speaker 1>Italy and politics. John Mr drag is a meeting tomorrow.

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<v Speaker 1>Does he meant does he care about the March fourth

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<v Speaker 1>elections in Italy? I think he does, but I think

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<v Speaker 1>he's less worried than he otherwise was. I think we

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<v Speaker 1>came through the French election last year unscathed, and I

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<v Speaker 1>think we came through that election unscathed because there was

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<v Speaker 1>a realization that in many of these countries, leaving the

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<v Speaker 1>monetary Union, even if you are anti Europe, leaving the

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<v Speaker 1>monetary Union is something the electorate will not go for.

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<v Speaker 1>And I hear less about that in Italy than maybe

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<v Speaker 1>we would have heard a couple of years ago. So

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<v Speaker 1>I'd say President Draggy, less worried about the politics, may

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<v Speaker 1>be much more worried, and it's a high class problem

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<v Speaker 1>to have. I think, in his words, much more worried

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<v Speaker 1>about this uptick and growth and maybe inflation around the corner,

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<v Speaker 1>and how he's going to move monetary policy without shaking

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<v Speaker 1>this market reviews Mr Drug this morning at my panel

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<v Speaker 1>and now joining us Paul sheared Uh at SMP Global.

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<v Speaker 1>They're Vice chairman and truly one of our claimed experts

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<v Speaker 1>on Japan. But to move away from Japan, Paul to Europe.

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<v Speaker 1>The surprise of our panel are better than good Europe

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<v Speaker 1>and even laggered Italy puts it out and does better. Yeah, Tom,

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<v Speaker 1>it's great to be with you here in Davos. Um Europe,

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<v Speaker 1>I think is is two distinct stories which obviously sort

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<v Speaker 1>of intersect. But one is the more cyclical what's happening

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<v Speaker 1>in terms of the economic expansion, and that's a pretty

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<v Speaker 1>good story. But um, the other story, of course is

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<v Speaker 1>the whole set of issues, not just around Brexit, but

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<v Speaker 1>around the whole architecture of the Eurozone and the architecture

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<v Speaker 1>of the European Union. That's a conversation that's playing out

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<v Speaker 1>in slow emotion, but I think that's really going to

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<v Speaker 1>be a big potential story for two thousand and eighteen. Again,

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<v Speaker 1>I don't know how closely the audience is following this,

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<v Speaker 1>but um, you know, the President of the European Commission

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<v Speaker 1>has been coming up with reports and that there's a

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<v Speaker 1>whole kind of political dialog which is going to take place,

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<v Speaker 1>particularly after this third major election. The election in Italy

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<v Speaker 1>is out of the way, in early March Pool. Anyone

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<v Speaker 1>who's anyone on the international stage needs to be or

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<v Speaker 1>wants to be around President Emmanuel Macron. It seems to

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<v Speaker 1>give them some kind of pr positive pr just being

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<v Speaker 1>next to this guy. He wants more European integration, he

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<v Speaker 1>wants a separate Eurozone finance budget. He wants a separate

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<v Speaker 1>europe Zone finance minister. Does Chancellor Angela Merkel have the

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<v Speaker 1>political capital at home to drive through the vision or

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<v Speaker 1>at least help Emmanuel Macron drive through his vision for

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<v Speaker 1>a more integrated Europe. Well, we'll have to see how

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<v Speaker 1>the coalition talks, you know, finally play out. But the

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<v Speaker 1>encouraging thing there is that, you know, the coalition between

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<v Speaker 1>Bengo Mercle's party at the CDU. But then on the

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<v Speaker 1>other side of the table, of course, is Martin Schortz

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<v Speaker 1>and the SDP. Martin Schortz having descended in from the

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<v Speaker 1>European Parliament where he'd been speaker and a very strong

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<v Speaker 1>advocate of more europe Um. I in that sense, the

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<v Speaker 1>Ducks are potentially lining up here. Um, it's not just Makron,

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<v Speaker 1>it's as I mentioned, the Commission, the European Council UH

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<v Speaker 1>and if the Germans come on board, and if we

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<v Speaker 1>don't get some kind of uh something from left field

0:13:13.559 --> 0:13:16.400
<v Speaker 1>politically in the in the attendant election. You know, if this,

0:13:16.520 --> 0:13:19.320
<v Speaker 1>if it's not going to happen now it being moves

0:13:19.360 --> 0:13:23.320
<v Speaker 1>towards greater integration, particularly as the Europeans, but it completing

0:13:23.640 --> 0:13:27.079
<v Speaker 1>the economic and monetary union, had how to understand when

0:13:27.080 --> 0:13:29.440
<v Speaker 1>it would have actually happened? Well shared where this folks

0:13:29.640 --> 0:13:32.920
<v Speaker 1>SMP Global uh this morning their vice chairman and of

0:13:32.960 --> 0:13:35.640
<v Speaker 1>course and acclaimed economists with decades in Japan. I want

0:13:35.640 --> 0:13:38.160
<v Speaker 1>to get to Japan in a bit, Paul. But right

0:13:38.200 --> 0:13:41.960
<v Speaker 1>now something really really quite important, and that is the

0:13:42.040 --> 0:13:45.120
<v Speaker 1>i m F study yesterday and Maurice Hobbs felt you

0:13:45.280 --> 0:13:51.280
<v Speaker 1>claimed academic made clear they're looking at short term optimism.

0:13:51.280 --> 0:13:54.200
<v Speaker 1>Explain for audience the millier you live in, which is

0:13:54.800 --> 0:13:59.040
<v Speaker 1>the short term, the medium term whatever that is, and

0:13:59.120 --> 0:14:04.679
<v Speaker 1>the long term I m F was short term opposite optimism.

0:14:04.720 --> 0:14:07.400
<v Speaker 1>There was a big butt, there wasn't there. Well. I

0:14:07.480 --> 0:14:09.840
<v Speaker 1>suspect that the I m F for being good economists,

0:14:09.880 --> 0:14:12.680
<v Speaker 1>which is not to get too absorbed by the short

0:14:12.800 --> 0:14:15.560
<v Speaker 1>term cyclical movements which the markets tend to focus on

0:14:15.600 --> 0:14:18.400
<v Speaker 1>more and you know, wherever you look, whether it's the US,

0:14:18.440 --> 0:14:21.400
<v Speaker 1>whether it's Japan, whether it's Europe we just discussed, or

0:14:21.440 --> 0:14:25.000
<v Speaker 1>whether it's China with the challenges that they have. Um,

0:14:25.120 --> 0:14:28.640
<v Speaker 1>you know, there are underlying structural issues in these economies.

0:14:28.640 --> 0:14:31.520
<v Speaker 1>So the you know, the expansions that we've had since

0:14:31.560 --> 0:14:34.280
<v Speaker 1>the financial crisis to a large extent that you have

0:14:34.400 --> 0:14:37.560
<v Speaker 1>been you know, credit to the central banks in particular

0:14:37.600 --> 0:14:41.520
<v Speaker 1>the policy authorities. But you know, a cyclical expansion driven

0:14:41.520 --> 0:14:47.000
<v Speaker 1>my monetary policy doesn't cure the underlying structural challenges in

0:14:47.160 --> 0:14:50.280
<v Speaker 1>the economies. And I think the you mentioned Japan, it's

0:14:50.320 --> 0:14:52.000
<v Speaker 1>been a long time there that one of the big

0:14:52.080 --> 0:14:54.920
<v Speaker 1>lessons from Japan of the ninety nineties is that when

0:14:55.000 --> 0:14:57.680
<v Speaker 1>you have deep structural problems, in that case it was

0:14:57.720 --> 0:15:00.400
<v Speaker 1>in the banking system, um, you know, you do have

0:15:00.480 --> 0:15:04.400
<v Speaker 1>to tackle them head on, don't rely on signical expansion

0:15:04.440 --> 0:15:06.320
<v Speaker 1>to somehow bail you out. And as I would with

0:15:06.400 --> 0:15:08.480
<v Speaker 1>Robert Phelbin and Morgan Stanley and John I want to

0:15:08.520 --> 0:15:10.640
<v Speaker 1>dive into the Japan discussion here just because it's such

0:15:10.640 --> 0:15:14.600
<v Speaker 1>a treaty of Paul Sherd with us. The Emperor, I

0:15:14.600 --> 0:15:19.920
<v Speaker 1>guess abdicates is the proper phrase that signals a generational change.

0:15:20.240 --> 0:15:23.880
<v Speaker 1>Is that over played or is it really a generational change?

0:15:23.920 --> 0:15:27.880
<v Speaker 1>Time has moved on in deflationary Japan, hasn't it. Well?

0:15:28.080 --> 0:15:29.880
<v Speaker 1>You know, I used to is tom the the analogy

0:15:29.920 --> 0:15:31.920
<v Speaker 1>of of a of a duck on a pond. We

0:15:31.960 --> 0:15:35.080
<v Speaker 1>all talked about the lost decades in Japan, But you

0:15:35.120 --> 0:15:37.080
<v Speaker 1>know that is misleading in the sense that there's been

0:15:37.120 --> 0:15:40.200
<v Speaker 1>tremendous change beneath the surface. The duck on the pond,

0:15:40.480 --> 0:15:42.400
<v Speaker 1>before you know it has moved right across the pond.

0:15:42.440 --> 0:15:45.800
<v Speaker 1>Because it's you know, paddling frenetically under the surface. You

0:15:45.840 --> 0:15:49.120
<v Speaker 1>don't really see that. So it is a significant event. Um.

0:15:49.600 --> 0:15:52.520
<v Speaker 1>You know, I think the fact that you know, he

0:15:52.640 --> 0:15:55.520
<v Speaker 1>stepped down and handed over the reins, you know, is

0:15:55.560 --> 0:15:58.520
<v Speaker 1>a change to the normal practice in Japan. So it's

0:15:58.600 --> 0:16:01.040
<v Speaker 1>it's it's a sign of Japanese breaking with some of

0:16:01.080 --> 0:16:04.320
<v Speaker 1>the traditions, the cultural traditions, which are deeply held um

0:16:04.440 --> 0:16:07.360
<v Speaker 1>and doing something a little bit different. Paul, you mentioned

0:16:07.360 --> 0:16:10.080
<v Speaker 1>demographics front and center. The elephant in the room in

0:16:10.160 --> 0:16:13.280
<v Speaker 1>Japan is demographics, and I wonder why we still have

0:16:13.320 --> 0:16:17.880
<v Speaker 1>this structural issue in Japan, which is an older population

0:16:18.120 --> 0:16:21.320
<v Speaker 1>you've heard the stats. More geriatric diapers sold in Japan

0:16:21.760 --> 0:16:25.600
<v Speaker 1>than baby diapers. That's how dire the situation is as

0:16:25.800 --> 0:16:28.160
<v Speaker 1>as far as the demographic situation is concerned. Yet the

0:16:28.200 --> 0:16:31.280
<v Speaker 1>Bank of Japan is sat there involved in trying to

0:16:31.360 --> 0:16:34.760
<v Speaker 1>stimulate demand through lower interest rates and an expansion of

0:16:34.760 --> 0:16:38.320
<v Speaker 1>its balance sheet. That doesn't make sense when the issues

0:16:38.320 --> 0:16:42.000
<v Speaker 1>are structure. The issues are demographics. You can't print people.

0:16:42.320 --> 0:16:46.080
<v Speaker 1>So what is the bo J trying to address here? Well,

0:16:46.120 --> 0:16:49.280
<v Speaker 1>I would make a distinction John, between the sort of

0:16:49.320 --> 0:16:51.480
<v Speaker 1>the supply side of the economy of the structural side,

0:16:51.520 --> 0:16:54.440
<v Speaker 1>which is really one of the important drivers is demographics.

0:16:54.440 --> 0:16:58.960
<v Speaker 1>Obviously that leads into GDP growth from the question of

0:16:59.080 --> 0:17:02.680
<v Speaker 1>macro economy or demand management, and that's really the job

0:17:02.720 --> 0:17:05.560
<v Speaker 1>of the central bank. So I would sort of argue

0:17:05.600 --> 0:17:09.080
<v Speaker 1>that the two issues are a little bit orthogonal. Sorry

0:17:09.119 --> 0:17:15.520
<v Speaker 1>to be um used some jargon there, but not in Switzerland. Yeah,

0:17:15.520 --> 0:17:19.439
<v Speaker 1>he's given thumbs up, okay, And in the sense that

0:17:19.480 --> 0:17:21.400
<v Speaker 1>what the Bank of Japan has focused on is saying

0:17:21.400 --> 0:17:23.639
<v Speaker 1>that we want to get the rate of inflation to

0:17:24.040 --> 0:17:27.560
<v Speaker 1>two percent. That's our job, keeping the un the economy

0:17:27.600 --> 0:17:32.000
<v Speaker 1>at full employment. What real potential growth level, growth rate

0:17:32.119 --> 0:17:34.840
<v Speaker 1>is associated with that being at full employment and having

0:17:34.880 --> 0:17:37.880
<v Speaker 1>low stable inflation. Is this is a sort of separate question. Now,

0:17:37.920 --> 0:17:40.639
<v Speaker 1>what I just said is standard economic analysis, but it

0:17:40.760 --> 0:17:42.960
<v Speaker 1>is been it has been contested, and in fact the

0:17:43.000 --> 0:17:47.119
<v Speaker 1>prior governor, Governor Shirakawa um his view of the world was,

0:17:47.760 --> 0:17:51.920
<v Speaker 1>as you intimated, perhaps the demographics drive deflation and there's

0:17:51.920 --> 0:17:55.399
<v Speaker 1>nothing much monetary policy can do about it. Governor Groda

0:17:55.400 --> 0:17:58.520
<v Speaker 1>obviously has taken a different view, right, Johnny, just to jargon,

0:17:58.600 --> 0:18:00.320
<v Speaker 1>I want you to get one more question. You're John

0:18:00.400 --> 0:18:02.879
<v Speaker 1>with a doctor shared, but we do do a jargon

0:18:02.920 --> 0:18:08.480
<v Speaker 1>alert here. Orthogonal, John is a perpendicular philosophy, sort of

0:18:08.560 --> 0:18:11.200
<v Speaker 1>like looking at the New England patriots and comparing them

0:18:11.240 --> 0:18:16.120
<v Speaker 1>to Milan that that would be certainly, Paul, My final

0:18:16.200 --> 0:18:17.600
<v Speaker 1>question to you in the in the short period of

0:18:17.600 --> 0:18:19.320
<v Speaker 1>time that we do have is whether what the Bank

0:18:19.320 --> 0:18:21.360
<v Speaker 1>of Japan is doing is the right thing to do.

0:18:21.720 --> 0:18:25.600
<v Speaker 1>Whether we should have this obsession with inflation targets when

0:18:25.640 --> 0:18:28.360
<v Speaker 1>GDP per capita in Japan is so strong, when by

0:18:28.359 --> 0:18:32.880
<v Speaker 1>all metrics we're pretty much a full employment Why do this? Um?

0:18:33.160 --> 0:18:36.359
<v Speaker 1>Big question? A short answer is that I do think

0:18:36.400 --> 0:18:38.040
<v Speaker 1>they're doing the right thing. I do think there's too

0:18:38.119 --> 0:18:42.080
<v Speaker 1>much obsession about decimal points in inflation targeting, and I

0:18:42.119 --> 0:18:45.520
<v Speaker 1>do think that central banks uh a little bit too isolated.

0:18:45.560 --> 0:18:47.840
<v Speaker 1>I think we should be looking at demand management being

0:18:47.840 --> 0:18:51.200
<v Speaker 1>the joint responsibility of the monetary and the fiscal authorities.

0:18:51.440 --> 0:18:53.680
<v Speaker 1>But having said all of that, I'm a great supporter

0:18:53.760 --> 0:18:55.919
<v Speaker 1>of what Governor Coroda has done. I have to be

0:18:56.040 --> 0:18:58.119
<v Speaker 1>for consistency because I was a great critic of the

0:18:58.119 --> 0:19:01.160
<v Speaker 1>previous regimes of the Bank. Jo Bullshit has been great

0:19:01.160 --> 0:19:03.240
<v Speaker 1>to catch up with you, very insightful on on Europe

0:19:03.240 --> 0:19:07.280
<v Speaker 1>and Japan. SMP Chief Global Economists and Executive Vice President.

0:19:07.359 --> 0:19:10.080
<v Speaker 1>Joining Tom Kenney, Davis Switz into myself Jonathan Faraoh here

0:19:10.119 --> 0:19:23.239
<v Speaker 1>in New York, we now have an important conversation an

0:19:23.280 --> 0:19:27.240
<v Speaker 1>individual who frequently advises banks, investment banks, accounting firms, hedge funds,

0:19:27.520 --> 0:19:31.520
<v Speaker 1>and other major financial players on fiscal policy, the federal

0:19:31.600 --> 0:19:36.800
<v Speaker 1>budget and developments of the likely deliberations in Washington, d C.

0:19:37.000 --> 0:19:40.800
<v Speaker 1>He literally wrote the book on the budget. The Guide

0:19:40.880 --> 0:19:44.479
<v Speaker 1>to the Federal Budget is Stan Collinder the corpus MSL

0:19:44.560 --> 0:19:47.159
<v Speaker 1>Group join us now, Stan is great to have you

0:19:47.200 --> 0:19:49.760
<v Speaker 1>with us. My question as a bridge. A guest in

0:19:49.960 --> 0:19:52.159
<v Speaker 1>your great country is why do we still do this

0:19:52.280 --> 0:19:57.280
<v Speaker 1>in the United States of America? Still do budgets studio

0:19:57.359 --> 0:20:00.439
<v Speaker 1>government shutdowns, still do debt ceiling debate. I mean, this

0:20:00.440 --> 0:20:03.000
<v Speaker 1>isn't kinda way anytime soon as it stand. No. In

0:20:03.040 --> 0:20:04.720
<v Speaker 1>fact that not only is it not going away, but

0:20:04.760 --> 0:20:06.600
<v Speaker 1>I wrote an article in Forbes over the weekend that

0:20:06.680 --> 0:20:09.760
<v Speaker 1>said that, uh, these are now the new normal, that

0:20:09.880 --> 0:20:12.439
<v Speaker 1>is shutdowns. You're likely to see them more because and

0:20:12.520 --> 0:20:16.919
<v Speaker 1>more often simply because all the sides on on no

0:20:16.960 --> 0:20:18.840
<v Speaker 1>one sees any downside to it. They see it the

0:20:18.880 --> 0:20:22.920
<v Speaker 1>way is showing their respective constituencies base voters that it's

0:20:22.920 --> 0:20:28.200
<v Speaker 1>good for them. Stan John McCain, when he was less sick,

0:20:28.480 --> 0:20:32.760
<v Speaker 1>wrote an important essay begging for us to get back

0:20:32.760 --> 0:20:35.560
<v Speaker 1>to the budget process of our You, the budget process

0:20:35.600 --> 0:20:38.800
<v Speaker 1>that you helped invent. Why just a question I've had

0:20:38.840 --> 0:20:42.359
<v Speaker 1>three times in Davos. Why can't we get back to

0:20:42.640 --> 0:20:47.680
<v Speaker 1>a normal process. Comm It's real simple. They don't want to.

0:20:48.520 --> 0:20:51.800
<v Speaker 1>It's not that it's not doable. Um, it certainly is.

0:20:51.840 --> 0:20:55.440
<v Speaker 1>But the most most members of Congress, Republicans and Democrats,

0:20:55.440 --> 0:20:58.639
<v Speaker 1>but mostly Republicans, see the budget process is something to

0:20:58.680 --> 0:21:01.800
<v Speaker 1>be used for their own device is rather than UH

0:21:02.760 --> 0:21:06.240
<v Speaker 1>as a as a basic function of the government. So shutdowns,

0:21:06.359 --> 0:21:10.560
<v Speaker 1>debt ceiling debacles, uh, you know, fiscal cliffs are things

0:21:10.600 --> 0:21:14.040
<v Speaker 1>you've got to expect simply because they act as campaign rallies.

0:21:14.320 --> 0:21:15.959
<v Speaker 1>I think of how many members are going to go

0:21:16.040 --> 0:21:18.680
<v Speaker 1>members of the Houses and are going to go home

0:21:18.680 --> 0:21:20.560
<v Speaker 1>this weekend to their constituents and say, look what I

0:21:20.600 --> 0:21:23.080
<v Speaker 1>was willing to do for you, And so these things

0:21:23.160 --> 0:21:27.720
<v Speaker 1>act as reelection events rather than as good government. Well,

0:21:27.880 --> 0:21:31.000
<v Speaker 1>and into a conversation I had with Jane Harman, the

0:21:31.080 --> 0:21:35.399
<v Speaker 1>former at Liberal and Democrat congresswoman from California, but someone

0:21:35.720 --> 0:21:39.080
<v Speaker 1>who's been a hawk on defense and very knowledgeable about

0:21:39.080 --> 0:21:42.679
<v Speaker 1>how your capitol runs. What do the Democrats need to

0:21:42.720 --> 0:21:45.879
<v Speaker 1>do to respond? Do they go to the middle maybe

0:21:45.880 --> 0:21:48.480
<v Speaker 1>where Mr Schumer is or do they need to stay

0:21:48.480 --> 0:21:52.400
<v Speaker 1>out on the progressive left of our budget debate? Well,

0:21:52.480 --> 0:21:55.320
<v Speaker 1>going to the middle doesn't seem like it's Look, let's

0:21:55.320 --> 0:21:58.359
<v Speaker 1>think about the ultimate goal here for both sides, Republicans

0:21:58.400 --> 0:22:02.520
<v Speaker 1>and Democrats. That's re election and perhaps increasing your numbers

0:22:02.520 --> 0:22:05.080
<v Speaker 1>at the next election. Good legislating is not the plan

0:22:05.720 --> 0:22:08.840
<v Speaker 1>and is not their goal under those circumstances going towards

0:22:08.840 --> 0:22:12.520
<v Speaker 1>the middle is not going to satisfy on the Democratic side. Certainly,

0:22:13.600 --> 0:22:15.840
<v Speaker 1>the rapidness of the voters who are trying to get

0:22:15.880 --> 0:22:18.320
<v Speaker 1>back at Trump. I mean, they're they're looking at this

0:22:18.760 --> 0:22:21.320
<v Speaker 1>as a re election fight, part of a re election fight,

0:22:21.400 --> 0:22:26.080
<v Speaker 1>residents as something keeping the government the lights opens. So um,

0:22:26.119 --> 0:22:29.000
<v Speaker 1>I think what the What the Democratic leadership would tell you,

0:22:29.720 --> 0:22:33.280
<v Speaker 1>what groups like Indivisible and Resistance and things like that

0:22:33.560 --> 0:22:36.400
<v Speaker 1>would tell you, is we're going to resist the Republicans

0:22:36.440 --> 0:22:38.600
<v Speaker 1>at all times because it increases the motivation of our

0:22:38.680 --> 0:22:40.280
<v Speaker 1>voters to get out and vote, and that's how we

0:22:40.320 --> 0:22:43.400
<v Speaker 1>win in November two thousand eighteen. So stand this kind

0:22:43.400 --> 0:22:48.399
<v Speaker 1>of feeds into shutdown politics. Death sailing politics is very,

0:22:48.520 --> 0:22:53.200
<v Speaker 1>very different. There are real consequences in that situation. How

0:22:53.200 --> 0:22:55.200
<v Speaker 1>does this bleed out, if at all, to the death

0:22:55.240 --> 0:22:57.600
<v Speaker 1>sailing debate that were sets confront really in the next

0:22:57.640 --> 0:23:00.480
<v Speaker 1>couple of months, well not not only the next couple

0:23:00.480 --> 0:23:02.440
<v Speaker 1>of months, but maybe the next couple of weeks. Jonathan,

0:23:02.560 --> 0:23:05.280
<v Speaker 1>it looks like the debt ceiling is gonna well it's

0:23:05.280 --> 0:23:07.120
<v Speaker 1>already expired, but it looks like it's going to start

0:23:07.160 --> 0:23:09.600
<v Speaker 1>to get critical with the so called extreme measures that

0:23:09.840 --> 0:23:12.640
<v Speaker 1>if the treasury can use running out about mid March,

0:23:12.680 --> 0:23:14.480
<v Speaker 1>so it's gonna have to be raised. The debt ceiling

0:23:14.480 --> 0:23:16.560
<v Speaker 1>is gonna have to be raised by then. Um. I

0:23:16.600 --> 0:23:18.800
<v Speaker 1>don't think there's any doubt that there will be some

0:23:18.880 --> 0:23:22.360
<v Speaker 1>who threatened not to raise the debt ceiling. Um, if

0:23:22.359 --> 0:23:25.000
<v Speaker 1>they don't get what they want. Remember the Freedom Caucus

0:23:25.040 --> 0:23:28.120
<v Speaker 1>now Freedom Claucus. The ultra conservatives have done that, uh

0:23:28.240 --> 0:23:30.080
<v Speaker 1>a number of times over the last couple of years,

0:23:30.160 --> 0:23:32.800
<v Speaker 1>saying they they'll lie down on the tracks and let

0:23:32.840 --> 0:23:34.960
<v Speaker 1>the train run over them before they'll raise the debt ceiling.

0:23:35.440 --> 0:23:37.920
<v Speaker 1>Now that's a tough position for them to take this year,

0:23:38.760 --> 0:23:41.720
<v Speaker 1>given that they just voted to increased government debt by

0:23:41.920 --> 0:23:44.480
<v Speaker 1>one and a half trillion dollars with the with with

0:23:44.560 --> 0:23:47.920
<v Speaker 1>the tax bill. But um, I think that's that's I've

0:23:47.920 --> 0:23:49.880
<v Speaker 1>been saying this for weeks. That's what the markets really

0:23:49.920 --> 0:23:52.320
<v Speaker 1>need to be worried about, which is if they're if

0:23:52.359 --> 0:23:54.919
<v Speaker 1>Congress in the president are having trouble with nuts and

0:23:54.920 --> 0:23:58.000
<v Speaker 1>bolts bills like appropriations and and the budget, and what

0:23:58.080 --> 0:24:00.520
<v Speaker 1>happens when you get to the debt ceiling and there's

0:24:00.600 --> 0:24:02.800
<v Speaker 1>just there's a dislike of the bill to begin with.

0:24:03.000 --> 0:24:06.400
<v Speaker 1>So um, I think we need to expect some sort

0:24:06.400 --> 0:24:09.360
<v Speaker 1>of cliffhanger type situation with the death ceiling that will

0:24:09.359 --> 0:24:11.800
<v Speaker 1>be even worse than it was with this, this first

0:24:11.800 --> 0:24:14.920
<v Speaker 1>shutdown of what there could be many The economy is better,

0:24:15.160 --> 0:24:19.840
<v Speaker 1>Our tax revenue is going up compared to what Tom

0:24:19.920 --> 0:24:23.520
<v Speaker 1>is is you know is the logical question. Um, Look,

0:24:23.520 --> 0:24:27.680
<v Speaker 1>we just voted to lower revenues. Economic growth is economic

0:24:27.720 --> 0:24:30.080
<v Speaker 1>growth is not that much higher than we had anticipated

0:24:30.119 --> 0:24:33.720
<v Speaker 1>before the tax cut. Um. So under those circumstances, where

0:24:33.720 --> 0:24:36.040
<v Speaker 1>are the higher revenues coming from? And in fact, the

0:24:36.080 --> 0:24:39.200
<v Speaker 1>deal yesterday cut taxes further by another thirty one billion

0:24:39.240 --> 0:24:48.080
<v Speaker 1>dollars for several muscle Um Yeah that yeah, so um,

0:24:48.359 --> 0:24:50.600
<v Speaker 1>our revenues are not going up, and it's almost certainly

0:24:50.600 --> 0:24:53.640
<v Speaker 1>going to increase the deficit, not the depth of the deficit,

0:24:53.760 --> 0:24:57.280
<v Speaker 1>to over a trillion dollars a year starting now, starting

0:24:57.720 --> 0:25:01.040
<v Speaker 1>um and through every year through the Trump administration. However

0:25:01.119 --> 0:25:04.159
<v Speaker 1>long unreal. I did not know that. That's why we

0:25:04.200 --> 0:25:07.000
<v Speaker 1>love having you on a tidbit from the new slow

0:25:07.440 --> 0:25:12.000
<v Speaker 1>thirty one billion large disappears in tax revenue. Si Holender,

0:25:12.040 --> 0:25:14.040
<v Speaker 1>Thank you, so much. He is at the budget guy

0:25:14.080 --> 0:25:16.400
<v Speaker 1>out on Twitter and of course the cour of his communication,

0:25:31.119 --> 0:25:34.439
<v Speaker 1>I'm Tim Keenan Davos, and now you'll hear me say, folks,

0:25:34.480 --> 0:25:36.560
<v Speaker 1>this is the most important interview of the day and

0:25:37.000 --> 0:25:40.600
<v Speaker 1>investment management or foreign exchange, this is the most important

0:25:40.600 --> 0:25:45.280
<v Speaker 1>interview of the year for Tom Keene. The foundation of

0:25:45.400 --> 0:25:49.800
<v Speaker 1>our analysis of you, our audience is founded and the

0:25:49.960 --> 0:25:54.120
<v Speaker 1>Edelman Trust Barometer. It is an extraordinary document. I'll put

0:25:54.160 --> 0:25:57.120
<v Speaker 1>it out on social thanks to Mike Allen of Axioso

0:25:57.160 --> 0:26:00.520
<v Speaker 1>wrote it up big yesterday and joining us. The founder

0:26:00.640 --> 0:26:04.520
<v Speaker 1>of this seminal document for Tom Keenan Bloomberg Surveillance is

0:26:04.600 --> 0:26:08.640
<v Speaker 1>Richard Edelman, of course, the leader of Edelman and Edelman Digital.

0:26:08.960 --> 0:26:13.880
<v Speaker 1>This year, your Edelman Trust Barometer is not a pretty picture.

0:26:14.200 --> 0:26:17.520
<v Speaker 1>It's in America in chaos. Well, Tom, we see that

0:26:17.960 --> 0:26:20.800
<v Speaker 1>America has fallen to be the lowest of the twenty

0:26:20.800 --> 0:26:24.920
<v Speaker 1>eight countries that we survey in trust. Uh, that trust

0:26:25.000 --> 0:26:29.120
<v Speaker 1>and government has imploded thirty points drop and fourteen points

0:26:29.119 --> 0:26:32.960
<v Speaker 1>in the general population. And what we observe is that

0:26:33.040 --> 0:26:38.480
<v Speaker 1>the rest of the institutions have followed government downward. And uh,

0:26:38.480 --> 0:26:42.280
<v Speaker 1>it's it's actually a sort of lack of common facts

0:26:42.320 --> 0:26:46.800
<v Speaker 1>and and the lack of rational discourse, and completely unusual

0:26:46.920 --> 0:26:49.879
<v Speaker 1>in that it wasn't based on a big economic downturn

0:26:50.160 --> 0:26:53.919
<v Speaker 1>or a calamity like Fukushima. The heart of the Edelman

0:26:53.960 --> 0:26:57.240
<v Speaker 1>trust barometer is it ain't pretty. You people have had

0:26:57.240 --> 0:26:59.880
<v Speaker 1>the courage to go in over the years and parce

0:27:00.040 --> 0:27:03.320
<v Speaker 1>out society, and you do it as a general statement

0:27:03.400 --> 0:27:07.919
<v Speaker 1>of the informed public and the uninformed public. Richard, Is

0:27:07.920 --> 0:27:10.600
<v Speaker 1>it just as simple as President Trump has a trust

0:27:10.640 --> 0:27:14.320
<v Speaker 1>of the uninformed public and everybody else is informed. That's

0:27:14.320 --> 0:27:19.040
<v Speaker 1>too simplistic an analysis, isn't it? Well, really, it's polarized,

0:27:19.160 --> 0:27:23.840
<v Speaker 1>And um it's best evidence by um a look at

0:27:23.840 --> 0:27:27.159
<v Speaker 1>trust in the media. The Clinton voter actually has rising

0:27:27.160 --> 0:27:30.399
<v Speaker 1>trust and media to sixty one points and the Trump

0:27:30.520 --> 0:27:33.520
<v Speaker 1>voter is at thirty points or so for for trust

0:27:33.600 --> 0:27:36.800
<v Speaker 1>in media. And so at the base of all of

0:27:36.840 --> 0:27:40.800
<v Speaker 1>this is a different view of the world, different facts,

0:27:40.960 --> 0:27:46.720
<v Speaker 1>different thought bubbles. And um, actually it's it's not sustainable, Tom,

0:27:46.800 --> 0:27:51.440
<v Speaker 1>because we now see that there's a desire for facts,

0:27:51.520 --> 0:27:55.840
<v Speaker 1>for knowledge, for for authoritative sources. Um, it's a drop

0:27:55.880 --> 0:27:59.119
<v Speaker 1>in a person like yourself and a rise in academics

0:27:59.320 --> 0:28:03.240
<v Speaker 1>technical perts and yes, even CEOs this year experts are

0:28:03.320 --> 0:28:06.679
<v Speaker 1>doing better. Yes, because we want to have facts. We

0:28:06.760 --> 0:28:09.520
<v Speaker 1>want to know that what we're hearing is correct and

0:28:09.720 --> 0:28:14.400
<v Speaker 1>unbiased and and has truth. Cause your job, I mean,

0:28:14.560 --> 0:28:16.639
<v Speaker 1>your day job is to go around and tell CEO

0:28:16.760 --> 0:28:18.920
<v Speaker 1>is what to do, particularly those in crisis. That's the

0:28:18.960 --> 0:28:21.760
<v Speaker 1>acclaim of of the edlement of your father and the

0:28:21.840 --> 0:28:25.720
<v Speaker 1>edlement of Richard Edelement. That's great. What do you advise

0:28:25.800 --> 0:28:29.320
<v Speaker 1>the media people to get respect back? Or do you say,

0:28:29.400 --> 0:28:32.960
<v Speaker 1>don't worry about it, this will go away. Look of

0:28:32.960 --> 0:28:36.440
<v Speaker 1>the people we surveyed said that they have turned off

0:28:36.440 --> 0:28:39.440
<v Speaker 1>altogether on mainstream media. Some part of it is um

0:28:39.800 --> 0:28:42.400
<v Speaker 1>they say media is too disturbing. Some part of it

0:28:42.440 --> 0:28:44.880
<v Speaker 1>is I get everything I need from social in search.

0:28:45.760 --> 0:28:48.680
<v Speaker 1>That group is differently informed from the other half who

0:28:48.720 --> 0:28:52.520
<v Speaker 1>are very mainstream oriented. But the problem with it is

0:28:52.680 --> 0:28:55.840
<v Speaker 1>tom we're not having common facts, and so I think

0:28:55.840 --> 0:28:59.680
<v Speaker 1>it's really up to business in particular to speak to it.

0:28:59.840 --> 0:29:05.000
<v Speaker 1>Some ploice people trust their employer, and that's a real

0:29:05.080 --> 0:29:07.600
<v Speaker 1>window into the employee group, who then can share the

0:29:07.640 --> 0:29:10.720
<v Speaker 1>information And how do you synthesize and if you don't

0:29:10.720 --> 0:29:13.840
<v Speaker 1>want to talk specifically about the property Jeff Bezos is

0:29:13.920 --> 0:29:17.400
<v Speaker 1>success with the Washington Post. I'm assuming that's an evil

0:29:17.480 --> 0:29:21.400
<v Speaker 1>media to Trump supporters. And I'm just making a generalization there.

0:29:21.800 --> 0:29:25.040
<v Speaker 1>But what does the Edelman Trust parometers say about a

0:29:25.120 --> 0:29:27.880
<v Speaker 1>media success like axehost or a media success like the

0:29:27.920 --> 0:29:31.600
<v Speaker 1>Washington Post. There's a twelve point rise and trust and

0:29:31.680 --> 0:29:36.520
<v Speaker 1>journalists this year. People want credentialized folks writing their content

0:29:37.000 --> 0:29:39.800
<v Speaker 1>for that half that is reading mainstream for the informed

0:29:39.800 --> 0:29:42.960
<v Speaker 1>half not but you can't claim that it's the informed half.

0:29:43.000 --> 0:29:46.440
<v Speaker 1>Actually it is some part of the general population as well.

0:29:46.720 --> 0:29:51.080
<v Speaker 1>Those people unfortunately are in thought bubbles. Uh. And there

0:29:52.360 --> 0:29:54.320
<v Speaker 1>people say they can no longer tell the difference between

0:29:54.360 --> 0:29:57.520
<v Speaker 1>fake news and real news, and more than half say therefore,

0:29:57.800 --> 0:30:00.680
<v Speaker 1>I can't even judge a government of show, and I

0:30:00.720 --> 0:30:03.880
<v Speaker 1>can't judge a CEO as to how well they're doing.

0:30:04.520 --> 0:30:07.560
<v Speaker 1>So it has consequences. Just joining us Richard Edelman here

0:30:07.600 --> 0:30:10.800
<v Speaker 1>an annual visit with his magnificent Edelman Trust parameter. I

0:30:10.800 --> 0:30:16.040
<v Speaker 1>will put it out on social media and on Twitter. Uh.

0:30:16.080 --> 0:30:18.560
<v Speaker 1>It's made quite a splash in Davas, as it does

0:30:18.640 --> 0:30:22.120
<v Speaker 1>every year, particularly with the Financial Times Breakfast. You didn't

0:30:22.120 --> 0:30:24.240
<v Speaker 1>need to throw anybody throw a breakfast muffin at you

0:30:24.280 --> 0:30:28.000
<v Speaker 1>at the ft breakfast? No, but there used to be

0:30:28.040 --> 0:30:31.800
<v Speaker 1>not funny, and that CEOs are getting beaten up and

0:30:32.120 --> 0:30:34.440
<v Speaker 1>media types are getting beaten up. The CEOs are doing

0:30:34.480 --> 0:30:37.640
<v Speaker 1>better within the trust parameter. Right. Well, I think CEOs

0:30:37.680 --> 0:30:41.080
<v Speaker 1>have benefited this year from standing up on issues like

0:30:41.200 --> 0:30:45.360
<v Speaker 1>LGBT or the Me Too movement and and uh you know,

0:30:45.360 --> 0:30:49.680
<v Speaker 1>whether it's Mark Bannioff or Tim Cook or um Howard Scholtz,

0:30:49.760 --> 0:30:53.760
<v Speaker 1>any of them, they are showing leadership. But the next

0:30:53.800 --> 0:30:56.440
<v Speaker 1>phase has to be that they have to get their

0:30:56.520 --> 0:31:00.920
<v Speaker 1>companies to speak into that information void and allow us

0:31:01.200 --> 0:31:05.800
<v Speaker 1>to actually understand these issues better in the time that

0:31:05.840 --> 0:31:07.920
<v Speaker 1>we have left. Let's switch geared to an application. Do

0:31:07.960 --> 0:31:09.880
<v Speaker 1>you represent Uber? And I am I am going to

0:31:09.960 --> 0:31:12.920
<v Speaker 1>get into trouble and then our John mchlitwait today talk

0:31:13.000 --> 0:31:15.680
<v Speaker 1>to the new leadership at Uber. Come on, they need

0:31:15.680 --> 0:31:18.760
<v Speaker 1>to parachute in Edelman for you to do your pixie

0:31:18.800 --> 0:31:22.480
<v Speaker 1>dust on Uber? What would you recommend to Uber to

0:31:22.560 --> 0:31:24.880
<v Speaker 1>write what seems to be a set not not a

0:31:24.920 --> 0:31:27.640
<v Speaker 1>big like Thailand all train wreck, but you know, a

0:31:27.720 --> 0:31:32.280
<v Speaker 1>set of issues. How does Edelman handle that well? For Uber?

0:31:32.480 --> 0:31:36.440
<v Speaker 1>Which is a great brand, well known. Um. The uh,

0:31:37.440 --> 0:31:40.120
<v Speaker 1>most important thing is to make their drivers feel as

0:31:40.120 --> 0:31:42.080
<v Speaker 1>if they're part of the company. Give them equity in

0:31:42.120 --> 0:31:45.080
<v Speaker 1>the company, give them some share in the future, as

0:31:45.080 --> 0:31:50.440
<v Speaker 1>opposed to making freelancers and and otherwise distinct. I mean,

0:31:50.480 --> 0:31:53.000
<v Speaker 1>but that's a brilliant idea. I mean not, you know,

0:31:53.160 --> 0:31:56.400
<v Speaker 1>I just haven't heard that. To take the gig economy

0:31:56.440 --> 0:31:58.280
<v Speaker 1>if you will, and give it equity. It means what

0:31:58.360 --> 0:32:00.480
<v Speaker 1>it comes down to. But it's the same deal that

0:32:00.800 --> 0:32:03.680
<v Speaker 1>Oscar Immuniz has done at United Airlines. Pay people a

0:32:03.720 --> 0:32:07.080
<v Speaker 1>good wage, give them a sense of the future, uh,

0:32:07.120 --> 0:32:09.720
<v Speaker 1>and then they'll serve their customers better. I think this

0:32:09.920 --> 0:32:15.160
<v Speaker 1>idea of better wages, better benefits, but expect better work

0:32:15.400 --> 0:32:19.880
<v Speaker 1>is the next big idea. What does Edelman Digital and

0:32:19.920 --> 0:32:23.760
<v Speaker 1>there two separate companies right essentially, what does Edelman Digital

0:32:23.880 --> 0:32:26.480
<v Speaker 1>say about video? It's really front and center right now.

0:32:26.840 --> 0:32:31.640
<v Speaker 1>Facebook is challenged by it. My observation is, as a generalization,

0:32:32.000 --> 0:32:34.240
<v Speaker 1>adults don't want to see video. They don't have time

0:32:34.280 --> 0:32:36.520
<v Speaker 1>for it, they can't get through it. But what have

0:32:36.600 --> 0:32:41.160
<v Speaker 1>you learned in your research on video? People want who

0:32:41.160 --> 0:32:44.600
<v Speaker 1>are young, uh to see it, not read it and

0:32:44.720 --> 0:32:48.080
<v Speaker 1>they want to witness it in a way, and they

0:32:48.080 --> 0:32:50.920
<v Speaker 1>also want to produce it and they want to feel

0:32:50.960 --> 0:32:54.600
<v Speaker 1>as if, um, they're part of the content creation crowd.

0:32:54.680 --> 0:32:59.360
<v Speaker 1>So in Edelman Digital, we're creating communities where it's respectful

0:32:59.560 --> 0:33:03.000
<v Speaker 1>and shared content and shared experience within that is a

0:33:03.040 --> 0:33:06.640
<v Speaker 1>phrase you said, who are young when they get older?

0:33:06.720 --> 0:33:09.320
<v Speaker 1>Do they switch to act like you and me? Or

0:33:09.360 --> 0:33:11.400
<v Speaker 1>do you think it's a game change? Where we mean

0:33:11.400 --> 0:33:15.080
<v Speaker 1>the answers, we don't know. We don't know. But here's

0:33:15.080 --> 0:33:18.640
<v Speaker 1>the thing. The big goal for me for media in

0:33:18.680 --> 0:33:20.760
<v Speaker 1>the next year has to be to move from being

0:33:20.840 --> 0:33:24.520
<v Speaker 1>advocates to being people who inform. I think that the

0:33:24.600 --> 0:33:28.480
<v Speaker 1>degree to which media has become opinionated actually is taking

0:33:28.520 --> 0:33:31.239
<v Speaker 1>away the middle in the United States, and we have

0:33:31.320 --> 0:33:34.280
<v Speaker 1>to get to a place where there is a common

0:33:34.280 --> 0:33:37.760
<v Speaker 1>ground where people can actually debate. But the audience wants

0:33:38.000 --> 0:33:42.040
<v Speaker 1>the angle. I mean, certainly within cable TV News, they've

0:33:42.080 --> 0:33:46.240
<v Speaker 1>delivered a product with Mr Ale's Revolution, They've delivered a

0:33:46.320 --> 0:33:48.959
<v Speaker 1>product that the audience wants, which is they want to

0:33:49.000 --> 0:33:52.600
<v Speaker 1>hear what their side says. But you see, I think

0:33:52.640 --> 0:33:54.920
<v Speaker 1>that's just the people on the edges and and the

0:33:55.000 --> 0:33:58.720
<v Speaker 1>ones who want to be loud um. There's this again

0:33:59.440 --> 0:34:02.560
<v Speaker 1>of people who turned off on mainstream media partly because

0:34:02.600 --> 0:34:06.760
<v Speaker 1>of the tone and the polarization doesn't suit anybody except

0:34:06.760 --> 0:34:10.040
<v Speaker 1>for the I can't imagine your survey could be more

0:34:10.120 --> 0:34:13.399
<v Speaker 1>interesting next year. This is just extraordinary. This year, the

0:34:13.400 --> 0:34:18.160
<v Speaker 1>divisible folks polarization witnessed in the edible and trust parameter

0:34:18.280 --> 0:34:21.440
<v Speaker 1>of a number of countries and particularly the United States

0:34:22.000 --> 0:34:32.239
<v Speaker 1>of America. Thanks for listening to the Bloomberg Surveillance podcast.

0:34:32.600 --> 0:34:37.560
<v Speaker 1>Subscribe and listen to interviews on Apple Podcasts, SoundCloud, or

0:34:37.680 --> 0:34:42.000
<v Speaker 1>whichever podcast platform you prefer. I'm on Twitter at Tom

0:34:42.120 --> 0:34:46.000
<v Speaker 1>Keane before the podcast. You can always catch us worldwide.

0:34:46.440 --> 0:35:00.520
<v Speaker 1>I'm Bloomberg Radio.