1 00:00:02,680 --> 00:00:05,760 Speaker 1: Hello, I'm Scott Soshnik, I'm a the Nobi Williams. I'm 2 00:00:05,800 --> 00:00:09,240 Speaker 1: Michael barn This is the Bloomberg Business Issue. It's podcast 3 00:00:09,320 --> 00:00:13,040 Speaker 1: where we well done explore the big money issues in 4 00:00:13,080 --> 00:00:16,920 Speaker 1: the world of sports. This topic, there's one. There's one 5 00:00:16,920 --> 00:00:19,280 Speaker 1: big issue in the world with a lot of angles 6 00:00:19,320 --> 00:00:24,239 Speaker 1: about this. Uh Nike signing a deal I should say 7 00:00:24,239 --> 00:00:27,240 Speaker 1: extending the deal with Colin Kaepernick, because they had the deal, 8 00:00:27,280 --> 00:00:29,120 Speaker 1: but the deal is about ready to run out, and 9 00:00:29,160 --> 00:00:31,040 Speaker 1: then they said, hey, we're going to extend this for 10 00:00:31,120 --> 00:00:35,400 Speaker 1: the thirtieth anniversary of the Just Doit campaign. And there 11 00:00:35,440 --> 00:00:39,920 Speaker 1: has been mixed reaction about what has gone down. President 12 00:00:39,960 --> 00:00:44,880 Speaker 1: Trump tweeted again today, but what a Trump says, tot 13 00:00:44,920 --> 00:00:47,920 Speaker 1: off the presses. Just like the NFL, whose ratings have 14 00:00:48,000 --> 00:00:51,840 Speaker 1: gone way down, all caps, Nike is getting absolutely killed 15 00:00:51,880 --> 00:00:53,880 Speaker 1: with anger and boycotts. I wonder if they had any 16 00:00:53,880 --> 00:00:55,960 Speaker 1: idea it would be this way. As far as the 17 00:00:56,040 --> 00:00:58,200 Speaker 1: NFL is concerned, I just find it hard to watch 18 00:00:58,240 --> 00:01:01,600 Speaker 1: and always will until they stand for the flag. Okay, 19 00:01:01,640 --> 00:01:03,960 Speaker 1: you want to take one by one? Start with NFL 20 00:01:04,080 --> 00:01:07,160 Speaker 1: ratings way down? You want you want to take that one? Yeah? Sure, 21 00:01:07,200 --> 00:01:10,399 Speaker 1: so ratings are are down. Um, they're down across TV, 22 00:01:10,560 --> 00:01:15,080 Speaker 1: and they're not down nearly as much for then they 23 00:01:15,080 --> 00:01:18,240 Speaker 1: are for other other TV properties. I mean in the NBA, 24 00:01:18,240 --> 00:01:20,560 Speaker 1: I mean, I'd like to put everything in context. It's good. 25 00:01:20,600 --> 00:01:22,560 Speaker 1: I mean, you really need to have context of all 26 00:01:22,600 --> 00:01:26,119 Speaker 1: this prime time You could say way down NFL. Yes, 27 00:01:26,440 --> 00:01:30,240 Speaker 1: it is down, far less than other television programs. NBA 28 00:01:30,480 --> 00:01:34,479 Speaker 1: up slightly, but a much smaller audience. So in the 29 00:01:34,560 --> 00:01:38,320 Speaker 1: sports world, the NFL is still king of the hill. Yes, 30 00:01:38,480 --> 00:01:40,240 Speaker 1: I mean, but you have to provide that context. You 31 00:01:40,240 --> 00:01:42,600 Speaker 1: can't just throw it out there saying NFL ratings are down. 32 00:01:42,840 --> 00:01:44,959 Speaker 1: That doesn't mean anything. Well, let's also put it in 33 00:01:45,240 --> 00:01:50,200 Speaker 1: another set of contacts that the all for the most part, Yes, 34 00:01:50,200 --> 00:01:53,280 Speaker 1: the NBA they got a slight bump, but many other 35 00:01:53,360 --> 00:01:57,120 Speaker 1: platforms of the sports and platforms that they have gone down. 36 00:01:57,320 --> 00:02:00,880 Speaker 1: Baseball has gone In fact, baseball is is really worried 37 00:02:00,880 --> 00:02:03,920 Speaker 1: about filling the stands. It's like what happened absolutely well, 38 00:02:03,960 --> 00:02:07,480 Speaker 1: that's why Fox was so emboldened by its out of 39 00:02:07,560 --> 00:02:10,400 Speaker 1: home viewing measure for the World Cup. They have been 40 00:02:10,400 --> 00:02:13,960 Speaker 1: saying forever that ratings aren't as bad as they seem. 41 00:02:14,000 --> 00:02:16,360 Speaker 1: If you're only measuring the linear TV because they're not 42 00:02:16,480 --> 00:02:21,480 Speaker 1: capturing people who are at parties of other people's homes, hotels, bars. 43 00:02:21,840 --> 00:02:24,560 Speaker 1: Add those people in and now you're getting a true 44 00:02:24,600 --> 00:02:28,000 Speaker 1: sense of the aggregate audience. A little a little sidebar 45 00:02:28,040 --> 00:02:30,960 Speaker 1: there from what we're talking about. But but it but 46 00:02:31,000 --> 00:02:34,640 Speaker 1: it does, it does matter when the sports leagues are 47 00:02:34,639 --> 00:02:37,280 Speaker 1: making decisions and talking about things like Colin Kaepernick. Well, 48 00:02:37,360 --> 00:02:40,440 Speaker 1: Levan did a story that the Kaepernick campaign has created 49 00:02:40,480 --> 00:02:44,320 Speaker 1: forty three million dollars in a buzz for Nike. And 50 00:02:44,320 --> 00:02:46,480 Speaker 1: that was just in the first nineteen hours. You know, 51 00:02:46,520 --> 00:02:48,760 Speaker 1: in nineteen hours. We're now you know, we're almost forty 52 00:02:48,760 --> 00:02:52,720 Speaker 1: hours since there there's hundreds at least now hundreds of 53 00:02:52,760 --> 00:02:55,919 Speaker 1: millions of dollars right now being generated in media buzz 54 00:02:56,520 --> 00:02:58,520 Speaker 1: for Nike. Uh. And and the other side of that 55 00:02:58,560 --> 00:03:01,440 Speaker 1: coin is that the stock dipped a little bit on Tuesday, 56 00:03:01,800 --> 00:03:04,920 Speaker 1: about two percent two and a half percent, which because Nike, 57 00:03:04,960 --> 00:03:06,760 Speaker 1: he's a huge company, has a couple of billion in 58 00:03:07,000 --> 00:03:10,560 Speaker 1: in market cap. Um, yeah, this is uh, this is 59 00:03:10,600 --> 00:03:12,760 Speaker 1: gonna be fascinating to play out. Nike. He clearly took 60 00:03:12,760 --> 00:03:17,400 Speaker 1: a gamble. You know, they're betting that the negative that 61 00:03:17,440 --> 00:03:19,120 Speaker 1: they're going to get from this, which is true. There 62 00:03:19,160 --> 00:03:21,480 Speaker 1: are certainly people we see them on Twitter store up there. 63 00:03:21,639 --> 00:03:23,920 Speaker 1: Let's talk about who is the customer this was in 64 00:03:23,960 --> 00:03:26,440 Speaker 1: your story. It's an important point. They didn't. It wasn't 65 00:03:26,440 --> 00:03:31,679 Speaker 1: a gamble. This was a calculated decision. I don't. I 66 00:03:31,680 --> 00:03:35,280 Speaker 1: don't view it as any gamble at all. When you waited, 67 00:03:35,320 --> 00:03:37,720 Speaker 1: when you wait into a topic where the President of 68 00:03:37,760 --> 00:03:44,080 Speaker 1: the United States, who has a decision that was all 69 00:03:44,080 --> 00:03:46,280 Speaker 1: baked into the give me the numbers on the on 70 00:03:46,320 --> 00:03:49,040 Speaker 1: their customer. Yeah, so your average Nike customer. You know 71 00:03:49,080 --> 00:03:51,360 Speaker 1: that the under thirty five is a huge part of 72 00:03:51,360 --> 00:03:54,119 Speaker 1: their audience, and even within that segment under twenty five 73 00:03:54,160 --> 00:03:57,360 Speaker 1: as big as well. It's multi ethnic. Um, it ain't me. 74 00:03:58,560 --> 00:04:03,400 Speaker 1: It's multi ethnic. The other thing that weary, I guess 75 00:04:03,400 --> 00:04:05,440 Speaker 1: it is me. But but the other thing that Nike 76 00:04:05,600 --> 00:04:08,000 Speaker 1: is trying to do is to is to focus its 77 00:04:08,000 --> 00:04:10,160 Speaker 1: marketing more on cities, you know, get out of the 78 00:04:10,600 --> 00:04:12,840 Speaker 1: urban areas and more out of the rural areas, more 79 00:04:12,840 --> 00:04:15,800 Speaker 1: into the urban areas. Uh. Certainly, you know, if you 80 00:04:15,840 --> 00:04:20,080 Speaker 1: look at demographics, your city dweller, especially your young city dweller, 81 00:04:20,200 --> 00:04:25,600 Speaker 1: is probably most likely to support to support Colin Kaepernick 82 00:04:25,640 --> 00:04:28,000 Speaker 1: and the things that he's doing. You're right, this is 83 00:04:28,080 --> 00:04:31,080 Speaker 1: this is Nike, a company that has for you know, 84 00:04:31,160 --> 00:04:34,599 Speaker 1: for forty years, been an expert at marketing, that really 85 00:04:34,600 --> 00:04:37,960 Speaker 1: knows its customer. Very like controversy. By the way the bar, 86 00:04:38,080 --> 00:04:39,919 Speaker 1: Let me tell you what I did yesterday. So I 87 00:04:40,000 --> 00:04:43,240 Speaker 1: called somebody when things like this happen. I never like 88 00:04:43,360 --> 00:04:45,520 Speaker 1: to pretend that we know it all or were the experts, 89 00:04:45,560 --> 00:04:47,680 Speaker 1: you know, we're the reporters whatever. But there are people 90 00:04:47,680 --> 00:04:50,719 Speaker 1: who do this for their day jobs all day, every day. 91 00:04:51,080 --> 00:04:53,840 Speaker 1: So I called one of them up. I said, okay, 92 00:04:54,080 --> 00:04:56,640 Speaker 1: this maybe Mr Moto, a little master of the obvious. 93 00:04:57,120 --> 00:05:00,520 Speaker 1: Walk me through Nike's thinking. Okay, walk me through it. 94 00:05:01,200 --> 00:05:05,039 Speaker 1: And he actually was very appreciative because he's like the 95 00:05:05,120 --> 00:05:07,200 Speaker 1: narrative that seems to be out there in some way, 96 00:05:07,200 --> 00:05:09,919 Speaker 1: shape or form, is that in Nike. Was this socially 97 00:05:09,920 --> 00:05:13,360 Speaker 1: conscious move had nothing to do with it. What how 98 00:05:13,440 --> 00:05:15,800 Speaker 1: they operate their m O is they had the guy 99 00:05:15,880 --> 00:05:18,680 Speaker 1: under contract. They have a lot of guys under contract, 100 00:05:18,839 --> 00:05:22,360 Speaker 1: many many, and they get merchandise deals. They give him sneakers, 101 00:05:22,360 --> 00:05:24,480 Speaker 1: they give him stuff a lot. Very few of their 102 00:05:24,480 --> 00:05:26,719 Speaker 1: athletes get big dollars. They have a large stable, but 103 00:05:26,800 --> 00:05:29,080 Speaker 1: very few get big dollars. Some of the merchant deals 104 00:05:29,120 --> 00:05:32,480 Speaker 1: can be in the five figures, but it's still a 105 00:05:32,480 --> 00:05:35,400 Speaker 1: merchandise deal getting shoes. You got a gift card to 106 00:05:35,440 --> 00:05:37,880 Speaker 1: go to wherever and buy stuff, but that's merch it's 107 00:05:37,880 --> 00:05:41,520 Speaker 1: not outlay of cash. So it's no big deal to 108 00:05:41,640 --> 00:05:43,760 Speaker 1: sign a Colin Kaepernick to one of those deals which 109 00:05:43,800 --> 00:05:47,400 Speaker 1: they had, and then keep him in the stable. It 110 00:05:47,440 --> 00:05:50,599 Speaker 1: doesn't really cost you a lot. So what he lost 111 00:05:50,600 --> 00:05:53,320 Speaker 1: his starting job and things went there, there was no 112 00:05:53,400 --> 00:05:57,520 Speaker 1: reason to jettison him. You keep him, you see what happens. 113 00:05:57,720 --> 00:06:00,480 Speaker 1: Let's see if they think moments and he becomes something, 114 00:06:00,960 --> 00:06:05,080 Speaker 1: which you did largely because of Trump. This person said 115 00:06:05,200 --> 00:06:07,880 Speaker 1: that he was sort of made a martyr figure because 116 00:06:07,920 --> 00:06:11,560 Speaker 1: of Trump. Now you have to ask yourself the calculus. 117 00:06:12,480 --> 00:06:17,880 Speaker 1: Can we utilize him to sell? What's the upside? What's 118 00:06:17,920 --> 00:06:20,200 Speaker 1: the downside? And by the way I've been we haven't 119 00:06:20,200 --> 00:06:22,960 Speaker 1: gotten this part of it out there yet. But you 120 00:06:23,040 --> 00:06:26,560 Speaker 1: and I were told this yesterday that a company called 121 00:06:26,720 --> 00:06:30,840 Speaker 1: Adidas had also been sniffing around Colin Kaepernick. And if 122 00:06:30,839 --> 00:06:34,039 Speaker 1: you've been watching Adidas lately, and how they've been marketing, 123 00:06:34,040 --> 00:06:36,440 Speaker 1: and who they've been signing, and what kind of market 124 00:06:36,480 --> 00:06:40,120 Speaker 1: share they've been taking. That probably played a role in 125 00:06:40,200 --> 00:06:43,040 Speaker 1: Nike stepping up and saying let's no, no, no pun 126 00:06:43,279 --> 00:06:51,120 Speaker 1: let's do this. Thank you, drink? Can I take a 127 00:06:51,120 --> 00:06:53,279 Speaker 1: sip now? I want to add some of the people 128 00:06:53,760 --> 00:06:56,520 Speaker 1: that yes, now let's explain something. Yes, there have been 129 00:06:56,800 --> 00:07:05,359 Speaker 1: people that posted videos of themselves burning Nike shoes. I 130 00:07:05,400 --> 00:07:08,160 Speaker 1: actually have a comment on that road at the I 131 00:07:08,200 --> 00:07:10,920 Speaker 1: think if you were to look deep into Twitter and 132 00:07:10,920 --> 00:07:14,160 Speaker 1: look deep into Facebook, the amount of things that lead 133 00:07:14,200 --> 00:07:18,040 Speaker 1: people to burn something from a company, I think, I 134 00:07:18,120 --> 00:07:20,520 Speaker 1: think it happens so much more often than than than 135 00:07:20,600 --> 00:07:24,320 Speaker 1: your average person would think. For example, last year, we 136 00:07:24,320 --> 00:07:25,800 Speaker 1: were looking and we didn't actually write it, but we 137 00:07:25,800 --> 00:07:28,200 Speaker 1: were looking at an under Armour story. Under arm there 138 00:07:28,240 --> 00:07:30,240 Speaker 1: was a hunter, a professional hunter out there, kind of 139 00:07:30,280 --> 00:07:32,680 Speaker 1: a celebrity hunter, who had killed a bear with a 140 00:07:32,720 --> 00:07:35,000 Speaker 1: spear um and he was he was part of the 141 00:07:35,040 --> 00:07:38,000 Speaker 1: under Armour hunting stable. And there was such outcry he 142 00:07:38,040 --> 00:07:39,840 Speaker 1: had baited the bear and then killed it with a spear. 143 00:07:40,040 --> 00:07:41,800 Speaker 1: There was such outcry that he had used bait to 144 00:07:41,880 --> 00:07:44,480 Speaker 1: kill the bear that under Armour severed it's it's it's 145 00:07:44,520 --> 00:07:47,800 Speaker 1: partnership with the guy. Uh. There were hunters all over 146 00:07:48,080 --> 00:07:52,840 Speaker 1: Facebook and Twitter burning their under armour Cameo Geary saying 147 00:07:52,840 --> 00:07:55,160 Speaker 1: that they would never uh, they would never buy a 148 00:07:55,160 --> 00:07:58,520 Speaker 1: piece of under armour hunting gear. Again, I think this 149 00:07:58,560 --> 00:08:03,000 Speaker 1: is this is a fairly night my story. Again, many times? 150 00:08:03,000 --> 00:08:06,640 Speaker 1: Can I tell me my David Stern story? Don't? And 151 00:08:06,640 --> 00:08:12,640 Speaker 1: I think again it probably is pertinent Here during the lockout, 152 00:08:12,880 --> 00:08:15,760 Speaker 1: I'm walking down the street with David Stern. Some guy 153 00:08:15,920 --> 00:08:19,680 Speaker 1: leans out of his car and yells at David, I'll 154 00:08:19,720 --> 00:08:24,040 Speaker 1: never watch another bleep in NBA game. You greedy, You 155 00:08:24,080 --> 00:08:27,600 Speaker 1: know the whole thing. Guy pulls away, and David looks 156 00:08:27,640 --> 00:08:32,040 Speaker 1: at me, and he says, calmly, he'll be back. It's 157 00:08:32,360 --> 00:08:35,679 Speaker 1: anybody who has that kind of passion to lean out 158 00:08:35,720 --> 00:08:39,400 Speaker 1: the window and scream at me like that, I can't 159 00:08:39,440 --> 00:08:42,520 Speaker 1: stay away. It's the person who drives right by me 160 00:08:42,600 --> 00:08:45,640 Speaker 1: and says nothing that I worry about. Yeah, And and 161 00:08:45,760 --> 00:08:47,920 Speaker 1: you're right, and you said that story before, and and 162 00:08:48,200 --> 00:08:51,920 Speaker 1: I have to agree because it's how can I equate 163 00:08:51,960 --> 00:08:57,120 Speaker 1: this to like a relationship. If you're angry that someone 164 00:08:57,280 --> 00:09:02,240 Speaker 1: broken off, Yeah, I hope your wife yeah, you don't. Don't. 165 00:09:02,280 --> 00:09:05,520 Speaker 1: Don't pay no attention to this. But if you're angry 166 00:09:05,520 --> 00:09:09,920 Speaker 1: when someone broke a relationship with you, that's still an emotion. 167 00:09:10,760 --> 00:09:14,559 Speaker 1: It's when you break off the relationship and it's like okay. 168 00:09:15,920 --> 00:09:18,319 Speaker 1: The best part of this whole thing was people saying 169 00:09:18,320 --> 00:09:20,079 Speaker 1: I'm not going to use Nike products. I'm gonna go 170 00:09:20,160 --> 00:09:23,160 Speaker 1: back to Converse, And I'm like, well, doesn't Nike own Yeah? Yeah, 171 00:09:23,160 --> 00:09:25,360 Speaker 1: those are the those are the those are the real 172 00:09:25,520 --> 00:09:28,360 Speaker 1: people we love on Twitter who you know exactly. You 173 00:09:28,440 --> 00:09:31,800 Speaker 1: might want to check the parent company. There's another part 174 00:09:31,840 --> 00:09:35,160 Speaker 1: here that that we should discuss as well. Um, Nike 175 00:09:35,559 --> 00:09:38,160 Speaker 1: is a longtime partner and and will be for a 176 00:09:38,160 --> 00:09:41,520 Speaker 1: while of the NFL. They supply the NFL jerseys, they 177 00:09:41,559 --> 00:09:44,480 Speaker 1: make the sideline apparel. That deal was just extended through 178 00:09:46,040 --> 00:09:49,040 Speaker 1: Nike in the NFL have a very very tight relationship 179 00:09:49,360 --> 00:09:52,840 Speaker 1: Colin Kaepernick, as our listeners know, uh is suing the NFL, 180 00:09:53,240 --> 00:09:56,760 Speaker 1: claiming that owners have have have worked together colluded to 181 00:09:56,840 --> 00:09:59,719 Speaker 1: keep him out of the league. I would imagine this 182 00:10:00,000 --> 00:10:02,520 Speaker 1: creates a kind of a tricky situation. I mean, let's 183 00:10:02,559 --> 00:10:05,040 Speaker 1: let's think for Nike, if you look at your fan base, 184 00:10:05,040 --> 00:10:06,920 Speaker 1: and you say, Okay, this is a move that we're 185 00:10:06,920 --> 00:10:09,440 Speaker 1: gonna lose some people, some customers, but we're gonna gain 186 00:10:09,480 --> 00:10:12,240 Speaker 1: more in other areas. If the people they're losing are 187 00:10:12,640 --> 00:10:15,880 Speaker 1: the NFL segment of their of their customers, I would 188 00:10:15,920 --> 00:10:17,760 Speaker 1: imagine that's something that the NFL is not going to 189 00:10:17,840 --> 00:10:19,760 Speaker 1: be happy with. Right It might be a good move 190 00:10:19,840 --> 00:10:23,240 Speaker 1: for Nike, while simultaneously a bad move for the NFL 191 00:10:23,559 --> 00:10:26,040 Speaker 1: and Nike in the NFL are working together. Didn't give 192 00:10:26,040 --> 00:10:28,280 Speaker 1: the heads up, they just did it. But the statement 193 00:10:28,320 --> 00:10:31,080 Speaker 1: from the NFL surprised me a little bit. It was 194 00:10:31,120 --> 00:10:33,880 Speaker 1: sort of these are issues that need to be addressed, 195 00:10:34,480 --> 00:10:38,720 Speaker 1: which perhaps I mean perhaps that they could have said nothing. 196 00:10:38,800 --> 00:10:42,160 Speaker 1: They could have, you know, but but perhaps that statement, 197 00:10:42,760 --> 00:10:47,319 Speaker 1: when this all began and we're not even going through this, 198 00:10:47,880 --> 00:10:51,680 Speaker 1: if they have recognized said, hey, Colin, you know what, 199 00:10:51,960 --> 00:10:54,959 Speaker 1: you bring up a great point. This is stuff we 200 00:10:55,000 --> 00:10:59,880 Speaker 1: should talk about. Let's talk about it, let's owners, let's players, 201 00:11:00,360 --> 00:11:03,000 Speaker 1: let's talk about this in our community. I don't think 202 00:11:03,000 --> 00:11:05,640 Speaker 1: you'd have this problem right now. We talked about people 203 00:11:05,720 --> 00:11:08,760 Speaker 1: who were not happy with the AD, but the list 204 00:11:08,800 --> 00:11:13,440 Speaker 1: of people who are supporting the AD surprised me. Now yes, 205 00:11:13,720 --> 00:11:18,240 Speaker 1: there's fellow Nike endorsers Serena Williams. Also, Lebron James is 206 00:11:18,280 --> 00:11:21,520 Speaker 1: supporting the ad and he says he's behind Nike, but 207 00:11:21,880 --> 00:11:25,080 Speaker 1: listen to this other list. Others praising the ad include 208 00:11:25,160 --> 00:11:30,080 Speaker 1: former CIA director John Brennan and Iran's former president Mak 209 00:11:30,160 --> 00:11:34,600 Speaker 1: Moved Moved abandendadod Twitter's newest hero. What Doesmandenda? John Ware? 210 00:11:34,679 --> 00:11:36,640 Speaker 1: What what's you go to Air Force once? What's he wearing? 211 00:11:37,600 --> 00:11:42,719 Speaker 1: I mean that surprised me when I saw Moved, Yeah, 212 00:11:42,800 --> 00:11:49,760 Speaker 1: you know, yeah, and that really surprised me. So Wesley 213 00:11:49,800 --> 00:11:52,840 Speaker 1: Clark with a great statement out today, the General West Clark. 214 00:11:53,200 --> 00:11:55,360 Speaker 1: It was sort of a you know, as a military man, like, 215 00:11:55,400 --> 00:12:00,800 Speaker 1: they're not protesting the military, they're not protesting the country. 216 00:12:00,960 --> 00:12:03,680 Speaker 1: They're protesting an injustice. I mean pretty much the stated 217 00:12:03,720 --> 00:12:08,520 Speaker 1: goal that for some reason the opposition still doesn't recognize. 218 00:12:08,520 --> 00:12:11,880 Speaker 1: You still see their protesting the anthem, they're protesting, you know, 219 00:12:12,000 --> 00:12:19,400 Speaker 1: against the troops, whatever, mixed messaging, whatever reces references out 220 00:12:19,400 --> 00:12:23,480 Speaker 1: there as well. Yeah, but this this is gonna be 221 00:12:23,520 --> 00:12:26,160 Speaker 1: here's my guests, ready, bar this is this is my guests, 222 00:12:26,679 --> 00:12:29,600 Speaker 1: educated guests. We'll say this is just the beginning for 223 00:12:29,679 --> 00:12:34,280 Speaker 1: Kaepernick on a on sort of a rise. He's not 224 00:12:34,320 --> 00:12:39,679 Speaker 1: gonna be Peyton Manning takes everything under the sun, but 225 00:12:39,920 --> 00:12:41,800 Speaker 1: you can't see more. And then this is just sort 226 00:12:41,800 --> 00:12:44,080 Speaker 1: of what he takes in terms of deals, a more 227 00:12:44,160 --> 00:12:50,319 Speaker 1: Tom Brady approach towards becoming in the long term a 228 00:12:50,440 --> 00:12:53,680 Speaker 1: Muhammad Ali type figure in the rear view mirror and 229 00:12:53,720 --> 00:12:57,160 Speaker 1: see this is something else. It's maybe okay, you could say, well, 230 00:12:57,200 --> 00:12:58,960 Speaker 1: he's been out of the game too long, maybe he 231 00:12:59,000 --> 00:13:04,440 Speaker 1: won't come back to the football field. That's not gonna happen. 232 00:13:04,840 --> 00:13:08,840 Speaker 1: But like you said, the long term, what about someone 233 00:13:09,160 --> 00:13:12,160 Speaker 1: possibly doing a radio show or a TV show with 234 00:13:12,240 --> 00:13:15,559 Speaker 1: him that could happen. What would Colin Kaepernick be if 235 00:13:15,600 --> 00:13:18,839 Speaker 1: he was, say, a mediocre starting quarterback for the San 236 00:13:18,880 --> 00:13:22,280 Speaker 1: Francisco forty Niners, throwing out of whatever, picked a number 237 00:13:22,280 --> 00:13:24,720 Speaker 1: of touchdowns interceptions, then they go to the playoffs losing 238 00:13:24,720 --> 00:13:28,400 Speaker 1: the first round. I mean, he'd be rich. He'd be rich. 239 00:13:28,440 --> 00:13:30,360 Speaker 1: But I think he's gonna I think you're going you're 240 00:13:30,360 --> 00:13:32,079 Speaker 1: seeing now with the starter Nike, That's what I mean. 241 00:13:32,120 --> 00:13:34,520 Speaker 1: I think he's gonna have a lot of money anyway. 242 00:13:34,679 --> 00:13:38,439 Speaker 1: He's gonna have money, But the he's not Times Person 243 00:13:38,520 --> 00:13:42,960 Speaker 1: of the Year, which he was. The influence he will 244 00:13:43,040 --> 00:13:49,079 Speaker 1: have now over the long term far greater than had 245 00:13:49,120 --> 00:13:53,920 Speaker 1: he been a top fifteen NFL quarterback for seven year career. 246 00:13:53,960 --> 00:13:58,480 Speaker 1: And that's it. Far out ways. Everybody around the world 247 00:13:58,520 --> 00:14:02,320 Speaker 1: knows who Colin Kaepernick is now and you're just starting 248 00:14:02,320 --> 00:14:05,720 Speaker 1: to see him flex that muscle. And it's not again, 249 00:14:05,760 --> 00:14:08,400 Speaker 1: it's not gonna be every deal under the sun, but 250 00:14:08,559 --> 00:14:12,120 Speaker 1: he'll pick, he'll choose, and that sphere of influence will grow. 251 00:14:12,400 --> 00:14:13,960 Speaker 1: The thing he's going to need to figure out is 252 00:14:14,000 --> 00:14:18,200 Speaker 1: how to keep pushing that message without getting co opted 253 00:14:18,400 --> 00:14:21,080 Speaker 1: or you know, he's done a corporation so far, he's 254 00:14:21,080 --> 00:14:22,680 Speaker 1: done a very good job so far. A couple of 255 00:14:22,720 --> 00:14:26,000 Speaker 1: his steps, but on by the bye, a pretty darn 256 00:14:26,000 --> 00:14:28,640 Speaker 1: good chair. Well, like you said, if Iron's former president 257 00:14:28,800 --> 00:14:32,560 Speaker 1: is commenting on this, this is around the world, so 258 00:14:32,840 --> 00:14:35,640 Speaker 1: people know, there you go. This is the Bloomberg Business 259 00:14:35,680 --> 00:14:38,680 Speaker 1: of Sports podcast on Michael barn along with Scott Sasnik 260 00:14:39,000 --> 00:14:42,520 Speaker 1: and Evan Nobody Williams. We're here every Monday, Wednesday and 261 00:14:42,520 --> 00:14:45,160 Speaker 1: Thursday exploring the world of money in sports. Join us 262 00:14:45,160 --> 00:14:46,680 Speaker 1: again at the end of the week when we speak 263 00:14:46,720 --> 00:14:50,160 Speaker 1: with former champion boxer and now promoter Oscar de la Hoya. 264 00:14:50,360 --> 00:14:53,800 Speaker 1: Oh snap, you're listening to Bloomberg Business of Sports on 265 00:14:53,920 --> 00:14:57,640 Speaker 1: Bloomberger Radio around the world and online as an Apple 266 00:14:57,680 --> 00:15:01,119 Speaker 1: podcast on iTunes. I thought you were the Golden Boy. 267 00:15:00,800 --> 00:15:04,160 Speaker 1: I'm excited. Oh it's not even Nascar. Look at Lee, 268 00:15:04,160 --> 00:15:06,280 Speaker 1: he got his hands up. I love this way to 269 00:15:06,320 --> 00:15:09,120 Speaker 1: go bop Uh Crapp.