WEBVTT - Businessweek Extra-Michelle Terry

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<v Speaker 1>This is Bloomberg Business Week from Bloomberg Radio. Hi, I'm

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<v Speaker 1>Carol Masster. Welcome to the Bloomberg Business Week Extra. It's

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<v Speaker 1>a weekly podcast bringing you a favorite interview that we

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<v Speaker 1>had over the past week or so. And this week

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<v Speaker 1>it's with November CEO Michelle Terry. November you know what

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<v Speaker 1>it is. It's an annual event involving the growing of

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<v Speaker 1>mustaches during the month of November. It's all about raising

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<v Speaker 1>awareness of men's health issues such as prostate cancer, testicular cancer,

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<v Speaker 1>and men's suicide. Whiles Michelle Terry told us their mission though,

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<v Speaker 1>really is to make an impact more broadly on men's health.

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<v Speaker 1>We caught up with Michelle. She was in Melbourne, Australia.

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<v Speaker 1>We're here in Australia. Are lucky because we we're an

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<v Speaker 1>island and we've got some pretty pipe boarded so we've

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<v Speaker 1>managed to drive the CODA virus and quite low level

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<v Speaker 1>to a We've just emerged from the Popes Strip lockdown

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<v Speaker 1>here in the state of Victoria, so we're kind of

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<v Speaker 1>emerging thinking into the world now, um and a very

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<v Speaker 1>pleased to be out there and edged to socialize, you know,

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<v Speaker 1>a very tig cautious way now. Yeah, very different from

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<v Speaker 1>what we're seeing in certainly some of the other parts

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<v Speaker 1>of the world and certainly in the Europe. In Europe,

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<v Speaker 1>excuse me, in the US. So talk to us a

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<v Speaker 1>little bit about your mission. I mean, I know people

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<v Speaker 1>are we often talk about it at Bloomberg. We've often

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<v Speaker 1>gone to traders who are on the floor and they're

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<v Speaker 1>growing their mustache in honor of November. But talk to

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<v Speaker 1>us a little bit about how you guys have really

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<v Speaker 1>broadened out because when we think about health, we often

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<v Speaker 1>think about physical health, but it means so much more

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<v Speaker 1>than that. It also is about our mental well being

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<v Speaker 1>and that's something that has really come to the forefront

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<v Speaker 1>amid the pandemic. Yeah, it's absolutely Carol. Um. We're the

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<v Speaker 1>leading global men's health charity and as you started at

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<v Speaker 1>the top of the segment, we look at prostate cancer

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<v Speaker 1>and testicular cancer, but also UM we're working very strongly

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<v Speaker 1>in men's mental health UM and through the side prevention,

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<v Speaker 1>and that's become even more prevalent and ever more important

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<v Speaker 1>in the times that we're going through. UM At the moment,

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<v Speaker 1>UM and men um really suffer from mental health and

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<v Speaker 1>there they sitting for sorry, it's incords of the numbers

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<v Speaker 1>of suicides and men. So this is a real significant

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<v Speaker 1>problem we face of societies, and so we're about trying

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<v Speaker 1>to make sure that that men are socially connected. Um,

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<v Speaker 1>we work in the early prevention and intervention space. Insarticulous.

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<v Speaker 1>We try and make sure that men and people surrounding

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<v Speaker 1>men work on their mental health by reaching out and

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<v Speaker 1>trying to spot the signs when men are doing it

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<v Speaker 1>tough well, and you know, it's interesting. I was thinking

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<v Speaker 1>about this and getting ready for our conversation. Especially with

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<v Speaker 1>mental health, I think many would still argue that we

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<v Speaker 1>are overall so behind us a society when it comes

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<v Speaker 1>to dealing with mental health for men and women, but

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<v Speaker 1>for men especially. Is it fair to say I'm curious

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<v Speaker 1>in the research and the work that you guys are

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<v Speaker 1>doing that I think men can often have a hard

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<v Speaker 1>time to admit that they can't handle stress and they

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<v Speaker 1>can't manage it, or that you know, they're they're depressed

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<v Speaker 1>or stressed out. I don't know if that's fair to make,

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<v Speaker 1>but I'm just curious the findings that you guys have

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<v Speaker 1>come across. Yeah, that's absolutely right. There's a lot of

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<v Speaker 1>men who are out there who labor under the stereotype

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<v Speaker 1>that it's not manly to talk about their problems, UM,

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<v Speaker 1>whether it's spits, cool or in the mental health. So

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<v Speaker 1>we're trying to challenge that stereotype. It is to provide tools,

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<v Speaker 1>UM and tips for people who are trying to help

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<v Speaker 1>men in their lives. So, for example, we have recently

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<v Speaker 1>released a conversational tool called Movember Conversations, which you can

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<v Speaker 1>find on on Movember dot com. And what that is

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<v Speaker 1>is it's really trying to help the help giver UM

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<v Speaker 1>and it provides a number of scenarios UM that indicates

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<v Speaker 1>difficult situations that men might be going through, for example,

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<v Speaker 1>job in security or financial stress. And it provides almost

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<v Speaker 1>like accuse your own adventure, theories of questions that that

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<v Speaker 1>guide people as to how to open those conversations and

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<v Speaker 1>really um take get to the nub of how to

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<v Speaker 1>help men take actions at that time. So we know

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<v Speaker 1>that opening up those conversations can be really really critical

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<v Speaker 1>UM to unlocking conversations and saving lives. You know, you

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<v Speaker 1>guys have I mean, it's really pretty impressive all of

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<v Speaker 1>the work you've done. You've reached over a billion from

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<v Speaker 1>men's health issues, and I do think about, um, you know,

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<v Speaker 1>men's cancer specifically. You know what kind of progress we

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<v Speaker 1>have made in dealing with that. Yeah, we have funded

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<v Speaker 1>a global community of research which is not only by

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<v Speaker 1>medical research, which is obviously looking into tests and treatments

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<v Speaker 1>a little for clinical quality registers which are trying to

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<v Speaker 1>link up the scientific and coming practition of community around

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<v Speaker 1>the world, UM, to see what's best practice essentially, And

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<v Speaker 1>you're right, you know, we're in a great situation now

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<v Speaker 1>of ever improving survival rates from prostate and testicular cancer,

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<v Speaker 1>which is wonderful. We also do a lot of work

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<v Speaker 1>on survivorship and quality of life, so um digital health

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<v Speaker 1>tools that help men engage who have stuftened prostate and

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<v Speaker 1>testicu a cancer as to how they can improve this

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<v Speaker 1>hysible and mental health as they passed through the cancer journey.

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<v Speaker 1>You know, it's interesting too because I'm listening to what

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<v Speaker 1>you're saying and I think about the one of the

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<v Speaker 1>other things that has come out because of COVID nineteen.

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<v Speaker 1>We've talked about it a lot on air, is just

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<v Speaker 1>this whole idea that you know, it's a reminder that

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<v Speaker 1>everybody has the same access to health care UM, whether

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<v Speaker 1>it's a pandemic or just you know, normally, whether it's

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<v Speaker 1>screening for various cancers. And I'm I'm assuming that that's

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<v Speaker 1>a big part of also the work that you're doing

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<v Speaker 1>that kind of getting to those inequities that are out there. Yeah. No, absolutely,

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<v Speaker 1>And you know, we we support trying to address and

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<v Speaker 1>equities and trying to put something to UM to life

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<v Speaker 1>access to different health programs, whether that's physical health and

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<v Speaker 1>mental health, and the particually done UM working in the

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<v Speaker 1>mental health space to try and improve access and to

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<v Speaker 1>work deeply with communities who have been UM impacted not

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<v Speaker 1>only by COVID but by many events of and for example,

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<v Speaker 1>recently held that a balk Mental Health Week. I was

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<v Speaker 1>just thinking back to kind of our conversation and what

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<v Speaker 1>you said to me about three quarters of suicides are men.

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<v Speaker 1>Men are more likely to die by suicide than women. Uh,

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<v Speaker 1>and it is the biggest killer of men under the

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<v Speaker 1>age of forty four. I mean, those are striking, striking statistics,

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<v Speaker 1>and I know you guys are doing a lot of

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<v Speaker 1>work to kind of get that out there and show

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<v Speaker 1>that there are are things that that you know, programs

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<v Speaker 1>and initiatives to help people. I know you're also working

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<v Speaker 1>from what I understand with Ken Burns on a project.

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<v Speaker 1>Tell us a little bit about what you're doing. Yes, UM,

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<v Speaker 1>so there is um ab efinition going around will Beings

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<v Speaker 1>and essentially it's creating a documentary theories about men's mental

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<v Speaker 1>health across the US. So we're a collaborator along with

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<v Speaker 1>another number of problem collaborators on that theories and the

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<v Speaker 1>intention clearly to UM shine a light on the issue

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<v Speaker 1>and connected general population level, to UM show how mental

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<v Speaker 1>health he has been played out boys and men right

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<v Speaker 1>across the United States. Yeah, it really plays into you know,

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<v Speaker 1>this whole idea of it just has to be a

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<v Speaker 1>higher level or or talked about more. And I feel

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<v Speaker 1>like that's the same thing. Are similar in terms of

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<v Speaker 1>what we saw in Minneapolis with George Floyd and so

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<v Speaker 1>many other black Americans. You know, we've got to have

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<v Speaker 1>these conversations to hopefully get to a better situation. Same

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<v Speaker 1>thing with with mental wellness mental illness when it comes

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<v Speaker 1>to men. Yes, absolutely, We'll just be a similar program

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<v Speaker 1>in New Zealand which was published called Man and Up

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<v Speaker 1>and it was on the Prime Feeding station in New

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<v Speaker 1>Zealand over the last two weeks and the response that

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<v Speaker 1>we've had from that has been absolutely striking. We had

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<v Speaker 1>that documentary theory and know its presenter on the front

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<v Speaker 1>page again is of the broadsheets in New Zealand and

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<v Speaker 1>it's really raised the quality of conversation there and that

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<v Speaker 1>that's what we need to m destigmatize mental health and

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<v Speaker 1>the fact that so many men struggle through mental health

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<v Speaker 1>issues at some point of their lives. Um and you know,

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<v Speaker 1>take it out months next the covers and help men

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<v Speaker 1>get the help that they need. What about you know,

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<v Speaker 1>I think about the role of of corporate America or

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<v Speaker 1>global corporations in understanding that too. I mean, I think,

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<v Speaker 1>you know, we have great companies to provide healthcare, but

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<v Speaker 1>I think and I think there's been a lot of

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<v Speaker 1>steps in progress in terms of also providing mental health care.

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<v Speaker 1>But I do wonder about just like we need our

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<v Speaker 1>leaders to talk about diversity and inclusion, they need to

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<v Speaker 1>be talking about this as well, especially maybe you know,

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<v Speaker 1>among the corporate communities. Yeah, look, I think that's a

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<v Speaker 1>great point, Carolyn, and pleasingly, um, I certainly have seen

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<v Speaker 1>a number of the c Sweek leaders that I'm connecting

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<v Speaker 1>into at the moment, this has really raised up their agenda,

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<v Speaker 1>and I think that's happened, um one, because I think

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<v Speaker 1>you think people are studying much more broadly about how

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<v Speaker 1>to engage with their communities in and indeed engage with

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<v Speaker 1>their employees. But obviously with COVID as well. UM, the

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<v Speaker 1>idea of social isolation and the mental health successes that

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<v Speaker 1>have really come on to the radar of you know,

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<v Speaker 1>the corporate world, and you know, we work a lot

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<v Speaker 1>with corporates. Obviously there's some about our best fund raises

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<v Speaker 1>is people gathered together and try and do something to

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<v Speaker 1>to raise the spirits and their employees but also do good.

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<v Speaker 1>But we also work with embedding seals and tools within

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<v Speaker 1>corporate audiences around the globe as well. So I'm really

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<v Speaker 1>pleased to see this coming up to the topic of

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<v Speaker 1>corporate agenda. Could I agree, Um, it's a work. Mental

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<v Speaker 1>health is a really really important UM subject and also

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<v Speaker 1>really important and powerful channels. Yeah, no, totally totally agree. Hey, listen,

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<v Speaker 1>I'd be remiss not to ask you, um and before

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<v Speaker 1>we go, because you have a couple more minutes left,

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<v Speaker 1>here is your November's first female CEO. And I wonder

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<v Speaker 1>what that was like coming into it. Yeah. Look, and

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<v Speaker 1>I could ask about this a lot and people say, oh,

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<v Speaker 1>you know, um, is that advantage or a differ vantage?

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<v Speaker 1>And I think it's a real advantage because, um, when

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<v Speaker 1>we think about the mental health, some of the biggest

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<v Speaker 1>tribbers for men to take action on their healths other

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<v Speaker 1>women in their lives. As we talked, we talked about

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<v Speaker 1>you know, men sometimes you know, tend to bury their

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<v Speaker 1>head on the cubs because I don't think it's manly

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<v Speaker 1>to to approach me the physical or mental health. Um.

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<v Speaker 1>And women are great at inviting conversations and inviting men

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<v Speaker 1>to to look at that and also support them in

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<v Speaker 1>that journey. So you know, I've handed a real pleasure

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<v Speaker 1>and obviously I find it a privilege, thrills and humbled

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<v Speaker 1>to be leading such an important mission and global movement

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<v Speaker 1>to have men live longer, happier and healthier life. Yeah.

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<v Speaker 1>And listen, we talk about rate diversity of thought in

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<v Speaker 1>terms of any organization. UM, so it's a good thing. Hey, listen,

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<v Speaker 1>just a minute left here. And I do wonder as

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<v Speaker 1>a leadership leader of an organization, you know, what have

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<v Speaker 1>you had to do especially amid you know, I don't

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<v Speaker 1>know if you've got workers who are working from home.

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<v Speaker 1>What's been some of the struggles here And just got

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<v Speaker 1>about a minute left. Yeah, we were very lucky because

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<v Speaker 1>we were we were well technology and enabled, and we're

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<v Speaker 1>a global organizations so we're used to working virtually. So

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<v Speaker 1>that's good up fairly seamlessly. I think what we've been

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<v Speaker 1>cognizant is about our own employees mental health and making

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<v Speaker 1>sure that we're checking on each other and drive social connections.

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<v Speaker 1>And then I think on the flip side, um, you know,

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<v Speaker 1>we've been able to lean in it and pivots and

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<v Speaker 1>get some of our mental health tools to market, which

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<v Speaker 1>has made us really really proud, like November Conversations and

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<v Speaker 1>another one called family Man that you can find on

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<v Speaker 1>November home. And then lastly we're walking right in on November,

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<v Speaker 1>the one to the hairy season. Um, so this is

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<v Speaker 1>where we go in and we were fundraise and so

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<v Speaker 1>we've been creating all of our products and making sure

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<v Speaker 1>that they can be done virtually, whether that's growing a

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<v Speaker 1>mode that's posting a moment virtually, um, whether that's also

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<v Speaker 1>moving from Novembers. So we encourage people to get out

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<v Speaker 1>there and run, walk, cycle or else do an epic

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<v Speaker 1>challenge which we're calling um know your Own Way when

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<v Speaker 1>we're people doing crazy things like skydiving in a Mancini.

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<v Speaker 1>To raise funds and to find out more and registers

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<v Speaker 1>you can you can go to Movember dot com and

0:12:38.640 --> 0:12:42.280
<v Speaker 1>that was November CYO. Michelle Terry joining us from Melbourne, Australia.

0:12:42.320 --> 0:12:44.840
<v Speaker 1>You've been listening to Bloomberg Business Week Extra for sure

0:12:44.840 --> 0:12:47.440
<v Speaker 1>to check out Bloomberg Business Week Radio, airing live Monday

0:12:47.440 --> 0:12:50.400
<v Speaker 1>through Friday at two pm Wall Street Time on Bloomberg Radio.

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<v Speaker 1>I'm Carol Masser and this is Bloomberg