WEBVTT - Cliff Notes: Social Media is Becoming the New TV

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<v Speaker 3>So, like for social media, you know, engagement, that's like

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<v Speaker 3>a big thing as far as you know, driving you,

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<v Speaker 3>putting you into algorithm.

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<v Speaker 1>We just t from a just social media landscape.

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<v Speaker 3>Talk about engagement, like where did that even come from?

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<v Speaker 3>How is that game rigged? How the whole engagement play?

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<v Speaker 3>And then how does your platform relate to that when

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<v Speaker 3>it comes to engagement.

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<v Speaker 4>So so typically so social media was really based on

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<v Speaker 4>following right fowers. When you think of my Space, you

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<v Speaker 4>think of Facebook or friends, you know, stuff like that.

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<v Speaker 4>And that was when we were in a time where

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<v Speaker 4>social media was so much more personal, and I think

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<v Speaker 4>we're forgetting that this is a young person's game.

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<v Speaker 1>And so I was laughing the other day.

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<v Speaker 4>I was like, honestly, I was talking about we were

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<v Speaker 4>talking about freaking it and how like, for the generation

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<v Speaker 4>of people that got on Facebook in two thousand four,

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<v Speaker 4>Facebook turns twenty this year, right, So when people got

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<v Speaker 4>on Facebook in two thousand fours, it was probably the

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<v Speaker 4>first place where you could digitally save your photos. So

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<v Speaker 4>for anybody on Facebook from two thousand nine to two

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<v Speaker 4>thousand ten, it's basically a photo album for you. Now

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<v Speaker 4>it's like where you're where your old ex girlfriends are,

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<v Speaker 4>All the stuff you did in college and all that

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<v Speaker 4>kind of stuff is there. And it wasn't so much

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<v Speaker 4>about engagement as we moved into the as video entered

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<v Speaker 4>into social media, it's.

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<v Speaker 1>Views, right, and those views scale your following.

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<v Speaker 4>But what happens with advertising is that now that you

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<v Speaker 4>add video to social media, and again I'm saying the

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<v Speaker 4>quiet part out loud, it's just simply think of this,

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<v Speaker 4>every single person that's on social media that can put

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<v Speaker 4>video on their page, you are.

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<v Speaker 1>A television network.

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<v Speaker 4>So for that very reason, however you measure or monetize

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<v Speaker 4>advertising the television, you can monitor and measure advertising on

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<v Speaker 4>social media. So if you have seventeen or eighteen million

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<v Speaker 4>followers on social media right now, you have the monetary

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<v Speaker 4>equivalent of Sunday Night Football on NBC.

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<v Speaker 1>You have that visibility.

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<v Speaker 4>If you got one hundred million followers right you have,

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<v Speaker 4>you have the advertising equivalent of the Super Bowl.

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<v Speaker 1>Right.

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<v Speaker 4>So Facebook knows that and the advertisers know that, and

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<v Speaker 4>so if there was no there there was no limit

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<v Speaker 4>on engagement, then they would bypass these companies and come

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<v Speaker 4>directly to people to say, hey, while you're doing this

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<v Speaker 4>thing you're doing on your page whatever it is, and

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<v Speaker 4>one hundred million people to see you. We're seventeen million

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<v Speaker 4>people who do that, Oh this can for us and

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<v Speaker 4>say hey, by the way, go buy this. And that's

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<v Speaker 4>advertising to seventeen million people. And the difference is these

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<v Speaker 4>programs come on one time a week, once a year, right,

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<v Speaker 4>But imagine being able to reach seventeen million people twenty

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<v Speaker 4>four hours a day, seven days a week.

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<v Speaker 1>That's the quiet.

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<v Speaker 4>Part out now that I understand people like are putting

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<v Speaker 4>that portion together. It's like we're we're all moving social

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<v Speaker 4>media is television now we are our behaviors changed. So

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<v Speaker 4>with fan base, I want to say, following is dead.

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<v Speaker 4>Engagement is the new is the new King of the hill, right,

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<v Speaker 4>it's the people want to be seen, And so I

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<v Speaker 4>wouldn't I would. I would much rather have a million

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<v Speaker 4>people see my video and have ten thousand followers, and

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<v Speaker 4>have a million followers and have ten thousand people see

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<v Speaker 4>my video, which is happening now, which more people are

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<v Speaker 4>like Yo, I got fifteen million followers, and every time

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<v Speaker 4>I supposed a video, I get eighty six thousand views.

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<v Speaker 1>I want to flip it. You know what I'm saying.

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<v Speaker 4>I want people to have one point five million, one

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<v Speaker 4>point five million views and have eighty six thousand followers

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<v Speaker 4>because I'm not showing We don't show people content based

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<v Speaker 4>on who follows you. We show content based on the

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<v Speaker 4>things that you like plus who follows you.

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<v Speaker 3>So your following is already gaming. Isn't that already how

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<v Speaker 3>social media works? No, it's based off off of what

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<v Speaker 3>they think you would interact with. But no, but it is.

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<v Speaker 3>It's based off it's based off the algorithm. Yeah, what

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<v Speaker 3>the algorithm thinks that you're gonna interact.

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<v Speaker 4>With absolutely, but again it's still limited like just by default.

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<v Speaker 4>Anybody watching this program right now, right anybody watching this

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<v Speaker 4>program right now, go to your page and when you

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<v Speaker 4>look at tap on somebody's profile on Instagram and say

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<v Speaker 4>in notifications when you want to see lives and see

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<v Speaker 4>what it's saying. They'll say, do you want to get

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<v Speaker 4>notified some of the time, all the time? Are never

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<v Speaker 4>It's already set to sum. So that means every time

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<v Speaker 4>somebody you follow goes live, they're not notifying everybody that

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<v Speaker 4>goes live by default. They're suppressing your content by default

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<v Speaker 4>because again they have to limit your visibility. These platforms

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<v Speaker 4>are in competition with users. They can't let you You

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<v Speaker 4>can go to look at anybody's you can go look

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<v Speaker 4>at anybody's reals videos, go look at somebody who you

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<v Speaker 4>follows following versus amount of people that see their content

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<v Speaker 4>are granted, everybody's not on social media twenty four hours.

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<v Speaker 1>A day, seven days a week. But still over the

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<v Speaker 1>course of.

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<v Speaker 4>A month, if I have one point five million follows

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<v Speaker 4>and people are tapping in, even if I have you know,

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<v Speaker 4>I get seven hundred and fifty thousand views or whatever

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<v Speaker 4>based off that, But you're not seeing that. You're seeing

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<v Speaker 4>people like Cardi b with one hundred plus million followers.

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<v Speaker 1>Get two million, six million views.

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<v Speaker 4>So you already know the people that want to see

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<v Speaker 4>her content aren't seeing her content because that's her imagine

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<v Speaker 4>being able to reach one hundred million people saying go

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<v Speaker 4>buy my album and go buy my song like.

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<v Speaker 1>See, that's the future.

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<v Speaker 4>The problem is the albatross of advertising that TikTok and

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<v Speaker 4>Instagram are tied into. They just can't turn off the

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<v Speaker 4>advertising switch and go to the monetization switch because ninety

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<v Speaker 4>five percent of the income that is made on Facebook

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<v Speaker 4>comes from advertising. TikTok enormous amount of money that TikTok

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<v Speaker 4>makes from advertising, so they're still going to have to

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<v Speaker 4>play that game. Right, there is no game when it's like, okay,

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<v Speaker 4>we work off a rev share model. You have, you

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<v Speaker 4>have a following, you monetize a certain percentage of those subscribers,

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<v Speaker 4>we get a percentage of that revenue. Now take that

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<v Speaker 4>and multiply that times not one hundred million people, but

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<v Speaker 4>five hundred million people or a billion people, and then

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<v Speaker 4>now you're saying, okay, you got a trillion out of company.

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<v Speaker 1>So in terms of importance and metrics. You said that

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<v Speaker 1>engagement probably never.

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<v Speaker 4>Won on fans base, right, Yeah, yeah, I mean I

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<v Speaker 4>think engagement is definitely what it's what it's what users want.

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<v Speaker 4>I want to free that because that's what people want

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<v Speaker 4>to experience.

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<v Speaker 2>So I want, like on Instagram there's impression, and even

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<v Speaker 2>on YouTube to a certain stent, there's impressions is reached.

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<v Speaker 1>How do those metrics go inside? How do they work

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<v Speaker 1>inside of fan base? Right? Are those equally as important

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<v Speaker 1>or is it just.

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<v Speaker 4>It's engagement, it's used, it's it's some pression when you

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<v Speaker 4>so again when you're talking about impressions, and that's another

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<v Speaker 4>way that.

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<v Speaker 1>You actually calculate, like.

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<v Speaker 4>CPM and like the costs of in average, like all

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<v Speaker 4>those things are done. See, all those metrics are based

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<v Speaker 4>off how you advertise. If advertising is not the language

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<v Speaker 4>that you're speaking, then you're not even we're gonna we're

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<v Speaker 4>gonna we're gonna monitor and see all of that data.

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<v Speaker 4>So because I would never say never for advertising, even

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<v Speaker 4>I'll say this right now, I would never say the

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<v Speaker 4>fan base is never going to be a platform that

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<v Speaker 4>that has advertising. If we do, I'm gonna find it in

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<v Speaker 4>a way that doesn't interrupt the user experience.

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<v Speaker 1>That's all I care about.

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<v Speaker 4>I don't want to interrupt someone being Again, I get

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<v Speaker 4>tagged in ten posts a day of some creators saying, man,

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<v Speaker 4>I'm about to leave because I post all this content

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<v Speaker 4>and nothing ever gets seen this. And this is before

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<v Speaker 4>they even got to the fact that the content that people's

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<v Speaker 4>content has value. This before they even made a dollar.

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<v Speaker 4>You got people want to put social media just they

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<v Speaker 4>not getting enough views. Forget about I gotta take now.

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<v Speaker 4>I gotta take these views to get to the money.

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<v Speaker 4>I'm saying, skip that whole little cat and mouse game

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<v Speaker 4>and just go now. Now, this is this is the

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<v Speaker 4>question that I asked when.

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<v Speaker 1>We on board creators.

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<v Speaker 4>We have creators come to the platform, they have large followings,

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<v Speaker 4>and I said, okay, I gotta ask you. I said,

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<v Speaker 4>I'm gonna ask you a question. Do you wanna be rich,

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<v Speaker 4>you wanna be famous, or do you wanna be both?

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<v Speaker 1>Right? If you want to be famous, stay over on Instagram.

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<v Speaker 1>You know what I'm saying.

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<v Speaker 4>If you wanna be rich, then start charging for your

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<v Speaker 4>content the moment that you created, like create an exclusive paywall.

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<v Speaker 4>Don't if you wanna be both fat this is probably

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<v Speaker 4>where you wanna be because there's no there's no limit

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<v Speaker 4>to the amount of reach you're gonna be able to have,

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<v Speaker 4>and there's no limits to the amount of monetization that

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<v Speaker 4>you're gonna be able to make.

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<v Speaker 1>How many users do you have right now? Five hundred

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<v Speaker 1>and ninety five thousand, So how many users do you

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<v Speaker 1>need to play Unicorn status? It depends on the speed.

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<v Speaker 4>So if I went from five, so i'll give you

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<v Speaker 4>probably example when in the pandemic and it's still a

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<v Speaker 4>rare thing. Well, in Clubhouse in about four or five months,

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<v Speaker 4>they went from five thousand users to a million users in.

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<v Speaker 1>Like five or six months.

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<v Speaker 4>They that's when they went out and raised a hundred

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<v Speaker 4>million out a billion dollar evaluation because then because they

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<v Speaker 4>got to a million users in like five or six months,

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<v Speaker 4>So that velocity creating that you know, and then it's

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<v Speaker 4>also what people are actually Then here's another thing, it's

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<v Speaker 4>also what the market is willing to pay. Right, So

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<v Speaker 4>it's also what institutional investors are willing to pay if

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<v Speaker 4>there's fomo that happens, right, and again it's beat them until.

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<v Speaker 1>It's join them. So when institutional.

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<v Speaker 4>Investors give fomo like Okay, this this train is left

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<v Speaker 4>the station. We better get on board before we get

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<v Speaker 4>left behind. Then they set your valuation, so there's no

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<v Speaker 4>difference between there's no difference between fan Base and clubhouse

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<v Speaker 4>that was founded with institutional capital. There's a company that

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<v Speaker 4>says we're giving you money, that we're giving you one

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<v Speaker 4>hundred million dollars to say that your company's worth a

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<v Speaker 4>billion dollars. Then they went on to raise another two

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<v Speaker 4>hundred million at a four billion dollar evaluation. That is

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<v Speaker 4>incredible to me. And they still not figured out how

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<v Speaker 4>to monetize over there. So again I'm thinking, like, okay, cool.

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<v Speaker 4>So it's at velocity in which you get there. So again,

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<v Speaker 4>our goals to get to a million users by the

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<v Speaker 4>end of twenty twenty four, we could get there faster

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<v Speaker 4>we get maybe we get to two three million users.

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<v Speaker 4>That changes because now just by numbers alone, there's a

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<v Speaker 4>monetary value that if we wanted to go to the advertising route,

0:11:28.360 --> 0:11:30.120
<v Speaker 4>there's a value that fan Base has just based off

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<v Speaker 4>the users.

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<v Speaker 5>An illegal alien from Guatemala charged with raping a child

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<v Speaker 5>in Massachusetts. An MS thirteen gang member from Al Salvador

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<v Speaker 5>accused of murdering a Texas man of Venezuelan charged with

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<v Speaker 5>filming and selling child pornography in Michigan. These are just

0:11:46.720 --> 0:11:50.480
<v Speaker 5>some of the heinous migrant criminals caught because of President

0:11:50.520 --> 0:11:54.040
<v Speaker 5>Donald J. Trump's leadership. I'm Christine Noman, the United States

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<v Speaker 5>Secretary of Homeland Security. Under President Trump, attempted illegal border

0:11:58.920 --> 0:12:02.480
<v Speaker 5>crossings are at the lowest levels ever recorded, and over

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<v Speaker 5>one hundred thousand illegal aliens have been arrested. If you

0:12:05.840 --> 0:12:09.680
<v Speaker 5>are here illegally, your next you will be fine nearly

0:12:09.760 --> 0:12:13.800
<v Speaker 5>one thousand dollars a day, imprisoned and deported, you will

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<v Speaker 5>never return. But if you register using our CBP home

0:12:17.520 --> 0:12:20.880
<v Speaker 5>app and leave now, you could be allowed to return legally.

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<v Speaker 5>Do what's right. Leave now. Under President Trump, America's laws,

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<v Speaker 5>border and families will be protected.

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<v Speaker 1>Sponsored by the United States Department of Homeland Security.