1 00:00:01,240 --> 00:00:02,000 Speaker 1: Earners. What's up. 2 00:00:02,080 --> 00:00:04,560 Speaker 2: You ever walk into a small business and everything just 3 00:00:04,720 --> 00:00:07,880 Speaker 2: works like The checkout is fast, the receipts are digital, 4 00:00:08,400 --> 00:00:11,399 Speaker 2: tipping is a breeze, and you're out the door before 5 00:00:11,400 --> 00:00:15,560 Speaker 2: the line even builds. Odds are they're using Square. We 6 00:00:15,720 --> 00:00:18,280 Speaker 2: love supporting businesses that run on Square because it just 7 00:00:18,280 --> 00:00:21,520 Speaker 2: feels seamless. 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To see how Square can transform your business, 17 00:00:51,479 --> 00:00:56,120 Speaker 2: visit Square dot com backslash go backslash eyl to learn 18 00:00:56,160 --> 00:01:01,360 Speaker 2: more that Square dot com backslash, go backslash eyl. Don't wait, 19 00:01:01,640 --> 00:01:04,480 Speaker 2: don't hesitate. Let's Square handle the back end so you 20 00:01:04,480 --> 00:01:10,839 Speaker 2: can keep pushing your vision forward. This episode is brought 21 00:01:10,840 --> 00:01:12,760 Speaker 2: to you by P and C Bank, a lot of 22 00:01:12,760 --> 00:01:16,360 Speaker 2: people think podcasts about work are boring, and sure they 23 00:01:16,440 --> 00:01:20,319 Speaker 2: definitely can be, but understanding of professionals routine shows us 24 00:01:20,319 --> 00:01:24,840 Speaker 2: how they achieve their success little by little, day after day. 25 00:01:24,959 --> 00:01:27,440 Speaker 2: It's like banking with P and C Bank. It might 26 00:01:27,560 --> 00:01:30,440 Speaker 2: seem boring to save, plan and make calculated decisions with 27 00:01:30,480 --> 00:01:33,520 Speaker 2: your bank, but keeping your money boring is what helps 28 00:01:33,520 --> 00:01:36,640 Speaker 2: you live or more happily fulfilled life. P and C 29 00:01:36,760 --> 00:01:41,920 Speaker 2: Bank Brilliantly Boring since eighteen sixty five. Brilliantly Boring since 30 00:01:41,959 --> 00:01:44,520 Speaker 2: eighteen sixty five is a service mark of the PNC 31 00:01:44,720 --> 00:01:48,680 Speaker 2: Financial Service Group, Inc. P and C Bank National Association 32 00:01:48,880 --> 00:01:49,880 Speaker 2: Member FDIIC. 33 00:01:51,680 --> 00:01:55,520 Speaker 3: So, like for social media, you know, engagement, that's like 34 00:01:55,560 --> 00:01:58,040 Speaker 3: a big thing as far as you know, driving you, 35 00:01:58,120 --> 00:01:59,480 Speaker 3: putting you into algorithm. 36 00:02:00,000 --> 00:02:02,160 Speaker 1: We just t from a just social media landscape. 37 00:02:04,120 --> 00:02:07,640 Speaker 3: Talk about engagement, like where did that even come from? 38 00:02:07,680 --> 00:02:11,520 Speaker 3: How is that game rigged? How the whole engagement play? 39 00:02:11,639 --> 00:02:15,240 Speaker 3: And then how does your platform relate to that when 40 00:02:15,240 --> 00:02:16,320 Speaker 3: it comes to engagement. 41 00:02:16,840 --> 00:02:20,519 Speaker 4: So so typically so social media was really based on 42 00:02:20,680 --> 00:02:23,560 Speaker 4: following right fowers. When you think of my Space, you 43 00:02:23,600 --> 00:02:27,239 Speaker 4: think of Facebook or friends, you know, stuff like that. 44 00:02:27,320 --> 00:02:29,359 Speaker 4: And that was when we were in a time where 45 00:02:29,960 --> 00:02:32,560 Speaker 4: social media was so much more personal, and I think 46 00:02:32,600 --> 00:02:35,840 Speaker 4: we're forgetting that this is a young person's game. 47 00:02:36,200 --> 00:02:37,640 Speaker 1: And so I was laughing the other day. 48 00:02:37,680 --> 00:02:39,520 Speaker 4: I was like, honestly, I was talking about we were 49 00:02:39,520 --> 00:02:42,440 Speaker 4: talking about freaking it and how like, for the generation 50 00:02:42,520 --> 00:02:45,480 Speaker 4: of people that got on Facebook in two thousand four, 51 00:02:45,520 --> 00:02:49,840 Speaker 4: Facebook turns twenty this year, right, So when people got 52 00:02:49,880 --> 00:02:51,519 Speaker 4: on Facebook in two thousand fours, it was probably the 53 00:02:51,560 --> 00:02:55,040 Speaker 4: first place where you could digitally save your photos. So 54 00:02:55,120 --> 00:02:57,080 Speaker 4: for anybody on Facebook from two thousand nine to two 55 00:02:57,080 --> 00:02:58,920 Speaker 4: thousand ten, it's basically a photo album for you. Now 56 00:02:58,919 --> 00:03:01,160 Speaker 4: it's like where you're where your old ex girlfriends are, 57 00:03:02,000 --> 00:03:03,400 Speaker 4: All the stuff you did in college and all that 58 00:03:03,440 --> 00:03:05,480 Speaker 4: kind of stuff is there. And it wasn't so much 59 00:03:05,480 --> 00:03:08,760 Speaker 4: about engagement as we moved into the as video entered 60 00:03:08,760 --> 00:03:10,480 Speaker 4: into social media, it's. 61 00:03:10,400 --> 00:03:14,359 Speaker 1: Views, right, and those views scale your following. 62 00:03:14,880 --> 00:03:18,560 Speaker 4: But what happens with advertising is that now that you 63 00:03:18,639 --> 00:03:21,520 Speaker 4: add video to social media, and again I'm saying the 64 00:03:21,600 --> 00:03:24,360 Speaker 4: quiet part out loud, it's just simply think of this, 65 00:03:24,800 --> 00:03:27,040 Speaker 4: every single person that's on social media that can put 66 00:03:27,120 --> 00:03:28,840 Speaker 4: video on their page, you are. 67 00:03:28,760 --> 00:03:29,760 Speaker 1: A television network. 68 00:03:29,960 --> 00:03:33,600 Speaker 4: So for that very reason, however you measure or monetize 69 00:03:33,639 --> 00:03:37,320 Speaker 4: advertising the television, you can monitor and measure advertising on 70 00:03:37,360 --> 00:03:40,160 Speaker 4: social media. So if you have seventeen or eighteen million 71 00:03:40,160 --> 00:03:43,240 Speaker 4: followers on social media right now, you have the monetary 72 00:03:43,280 --> 00:03:45,360 Speaker 4: equivalent of Sunday Night Football on NBC. 73 00:03:45,800 --> 00:03:47,080 Speaker 1: You have that visibility. 74 00:03:47,280 --> 00:03:50,120 Speaker 4: If you got one hundred million followers right you have, 75 00:03:51,240 --> 00:03:53,360 Speaker 4: you have the advertising equivalent of the Super Bowl. 76 00:03:53,960 --> 00:03:54,200 Speaker 1: Right. 77 00:03:54,720 --> 00:03:58,920 Speaker 4: So Facebook knows that and the advertisers know that, and 78 00:03:58,960 --> 00:04:00,920 Speaker 4: so if there was no there there was no limit 79 00:04:00,960 --> 00:04:04,600 Speaker 4: on engagement, then they would bypass these companies and come 80 00:04:04,680 --> 00:04:08,840 Speaker 4: directly to people to say, hey, while you're doing this 81 00:04:09,360 --> 00:04:11,520 Speaker 4: thing you're doing on your page whatever it is, and 82 00:04:11,560 --> 00:04:13,680 Speaker 4: one hundred million people to see you. We're seventeen million 83 00:04:13,680 --> 00:04:15,920 Speaker 4: people who do that, Oh this can for us and 84 00:04:15,960 --> 00:04:19,080 Speaker 4: say hey, by the way, go buy this. And that's 85 00:04:19,279 --> 00:04:22,560 Speaker 4: advertising to seventeen million people. And the difference is these 86 00:04:22,600 --> 00:04:27,080 Speaker 4: programs come on one time a week, once a year, right, 87 00:04:27,400 --> 00:04:30,040 Speaker 4: But imagine being able to reach seventeen million people twenty 88 00:04:30,040 --> 00:04:31,400 Speaker 4: four hours a day, seven days a week. 89 00:04:32,120 --> 00:04:33,279 Speaker 1: That's the quiet. 90 00:04:32,960 --> 00:04:34,960 Speaker 4: Part out now that I understand people like are putting 91 00:04:35,040 --> 00:04:38,400 Speaker 4: that portion together. It's like we're we're all moving social 92 00:04:38,400 --> 00:04:41,400 Speaker 4: media is television now we are our behaviors changed. So 93 00:04:41,480 --> 00:04:45,920 Speaker 4: with fan base, I want to say, following is dead. 94 00:04:46,440 --> 00:04:50,360 Speaker 4: Engagement is the new is the new King of the hill, right, 95 00:04:50,400 --> 00:04:53,320 Speaker 4: it's the people want to be seen, And so I 96 00:04:53,320 --> 00:04:56,040 Speaker 4: wouldn't I would. I would much rather have a million 97 00:04:56,080 --> 00:04:59,760 Speaker 4: people see my video and have ten thousand followers, and 98 00:04:59,800 --> 00:05:02,120 Speaker 4: have a million followers and have ten thousand people see 99 00:05:02,120 --> 00:05:04,560 Speaker 4: my video, which is happening now, which more people are 100 00:05:04,600 --> 00:05:06,880 Speaker 4: like Yo, I got fifteen million followers, and every time 101 00:05:06,880 --> 00:05:08,719 Speaker 4: I supposed a video, I get eighty six thousand views. 102 00:05:09,080 --> 00:05:11,039 Speaker 1: I want to flip it. You know what I'm saying. 103 00:05:11,120 --> 00:05:13,760 Speaker 4: I want people to have one point five million, one 104 00:05:13,800 --> 00:05:16,120 Speaker 4: point five million views and have eighty six thousand followers 105 00:05:16,160 --> 00:05:19,040 Speaker 4: because I'm not showing We don't show people content based 106 00:05:19,080 --> 00:05:21,880 Speaker 4: on who follows you. We show content based on the 107 00:05:21,960 --> 00:05:23,680 Speaker 4: things that you like plus who follows you. 108 00:05:23,760 --> 00:05:26,320 Speaker 3: So your following is already gaming. Isn't that already how 109 00:05:26,520 --> 00:05:29,200 Speaker 3: social media works? No, it's based off off of what 110 00:05:29,240 --> 00:05:33,760 Speaker 3: they think you would interact with. But no, but it is. 111 00:05:33,800 --> 00:05:37,359 Speaker 3: It's based off it's based off the algorithm. Yeah, what 112 00:05:37,440 --> 00:05:39,400 Speaker 3: the algorithm thinks that you're gonna interact. 113 00:05:39,040 --> 00:05:43,400 Speaker 4: With absolutely, but again it's still limited like just by default. 114 00:05:43,440 --> 00:05:45,760 Speaker 4: Anybody watching this program right now, right anybody watching this 115 00:05:45,800 --> 00:05:48,680 Speaker 4: program right now, go to your page and when you 116 00:05:48,720 --> 00:05:53,000 Speaker 4: look at tap on somebody's profile on Instagram and say 117 00:05:53,080 --> 00:05:55,560 Speaker 4: in notifications when you want to see lives and see 118 00:05:55,560 --> 00:05:56,920 Speaker 4: what it's saying. They'll say, do you want to get 119 00:05:56,960 --> 00:05:59,760 Speaker 4: notified some of the time, all the time? Are never 120 00:06:00,120 --> 00:06:02,680 Speaker 4: It's already set to sum. So that means every time 121 00:06:02,720 --> 00:06:05,960 Speaker 4: somebody you follow goes live, they're not notifying everybody that 122 00:06:06,000 --> 00:06:09,599 Speaker 4: goes live by default. They're suppressing your content by default 123 00:06:10,240 --> 00:06:13,960 Speaker 4: because again they have to limit your visibility. These platforms 124 00:06:14,160 --> 00:06:17,280 Speaker 4: are in competition with users. They can't let you You 125 00:06:17,320 --> 00:06:19,000 Speaker 4: can go to look at anybody's you can go look 126 00:06:19,000 --> 00:06:21,600 Speaker 4: at anybody's reals videos, go look at somebody who you 127 00:06:21,720 --> 00:06:25,239 Speaker 4: follows following versus amount of people that see their content 128 00:06:25,279 --> 00:06:27,560 Speaker 4: are granted, everybody's not on social media twenty four hours. 129 00:06:27,400 --> 00:06:29,039 Speaker 1: A day, seven days a week. But still over the 130 00:06:29,080 --> 00:06:29,400 Speaker 1: course of. 131 00:06:29,400 --> 00:06:31,560 Speaker 4: A month, if I have one point five million follows 132 00:06:31,560 --> 00:06:33,680 Speaker 4: and people are tapping in, even if I have you know, 133 00:06:33,800 --> 00:06:36,440 Speaker 4: I get seven hundred and fifty thousand views or whatever 134 00:06:36,440 --> 00:06:38,240 Speaker 4: based off that, But you're not seeing that. You're seeing 135 00:06:38,279 --> 00:06:42,040 Speaker 4: people like Cardi b with one hundred plus million followers. 136 00:06:41,640 --> 00:06:43,880 Speaker 1: Get two million, six million views. 137 00:06:44,279 --> 00:06:46,760 Speaker 4: So you already know the people that want to see 138 00:06:46,760 --> 00:06:50,360 Speaker 4: her content aren't seeing her content because that's her imagine 139 00:06:50,360 --> 00:06:51,919 Speaker 4: being able to reach one hundred million people saying go 140 00:06:51,920 --> 00:06:53,440 Speaker 4: buy my album and go buy my song like. 141 00:06:53,960 --> 00:06:55,000 Speaker 1: See, that's the future. 142 00:06:55,160 --> 00:06:58,719 Speaker 4: The problem is the albatross of advertising that TikTok and 143 00:06:58,760 --> 00:07:01,279 Speaker 4: Instagram are tied into. They just can't turn off the 144 00:07:01,320 --> 00:07:05,360 Speaker 4: advertising switch and go to the monetization switch because ninety 145 00:07:05,360 --> 00:07:09,039 Speaker 4: five percent of the income that is made on Facebook 146 00:07:09,240 --> 00:07:12,840 Speaker 4: comes from advertising. TikTok enormous amount of money that TikTok 147 00:07:12,920 --> 00:07:15,160 Speaker 4: makes from advertising, so they're still going to have to 148 00:07:15,160 --> 00:07:18,360 Speaker 4: play that game. Right, there is no game when it's like, okay, 149 00:07:18,680 --> 00:07:21,560 Speaker 4: we work off a rev share model. You have, you 150 00:07:21,600 --> 00:07:25,120 Speaker 4: have a following, you monetize a certain percentage of those subscribers, 151 00:07:25,200 --> 00:07:27,440 Speaker 4: we get a percentage of that revenue. Now take that 152 00:07:27,480 --> 00:07:29,960 Speaker 4: and multiply that times not one hundred million people, but 153 00:07:30,520 --> 00:07:32,920 Speaker 4: five hundred million people or a billion people, and then 154 00:07:33,000 --> 00:07:34,920 Speaker 4: now you're saying, okay, you got a trillion out of company. 155 00:07:35,400 --> 00:07:38,720 Speaker 1: So in terms of importance and metrics. You said that 156 00:07:38,800 --> 00:07:39,920 Speaker 1: engagement probably never. 157 00:07:39,760 --> 00:07:41,920 Speaker 4: Won on fans base, right, Yeah, yeah, I mean I 158 00:07:41,920 --> 00:07:44,920 Speaker 4: think engagement is definitely what it's what it's what users want. 159 00:07:44,960 --> 00:07:47,120 Speaker 4: I want to free that because that's what people want 160 00:07:47,120 --> 00:07:47,520 Speaker 4: to experience. 161 00:07:47,600 --> 00:07:50,520 Speaker 2: So I want, like on Instagram there's impression, and even 162 00:07:50,560 --> 00:07:53,320 Speaker 2: on YouTube to a certain stent, there's impressions is reached. 163 00:07:53,800 --> 00:07:57,640 Speaker 1: How do those metrics go inside? How do they work 164 00:07:57,640 --> 00:07:59,960 Speaker 1: inside of fan base? Right? Are those equally as important 165 00:08:00,360 --> 00:08:01,000 Speaker 1: or is it just. 166 00:08:01,000 --> 00:08:04,240 Speaker 4: It's engagement, it's used, it's it's some pression when you 167 00:08:04,400 --> 00:08:06,880 Speaker 4: so again when you're talking about impressions, and that's another 168 00:08:06,880 --> 00:08:07,320 Speaker 4: way that. 169 00:08:07,240 --> 00:08:09,960 Speaker 1: You actually calculate, like. 170 00:08:11,640 --> 00:08:14,080 Speaker 4: CPM and like the costs of in average, like all 171 00:08:14,120 --> 00:08:17,000 Speaker 4: those things are done. See, all those metrics are based 172 00:08:17,000 --> 00:08:20,960 Speaker 4: off how you advertise. If advertising is not the language 173 00:08:21,000 --> 00:08:23,280 Speaker 4: that you're speaking, then you're not even we're gonna we're 174 00:08:23,280 --> 00:08:27,800 Speaker 4: gonna we're gonna monitor and see all of that data. 175 00:08:28,240 --> 00:08:30,640 Speaker 4: So because I would never say never for advertising, even 176 00:08:30,680 --> 00:08:32,160 Speaker 4: I'll say this right now, I would never say the 177 00:08:32,200 --> 00:08:34,520 Speaker 4: fan base is never going to be a platform that 178 00:08:34,520 --> 00:08:36,640 Speaker 4: that has advertising. If we do, I'm gonna find it in 179 00:08:36,679 --> 00:08:38,720 Speaker 4: a way that doesn't interrupt the user experience. 180 00:08:38,960 --> 00:08:39,880 Speaker 1: That's all I care about. 181 00:08:39,920 --> 00:08:43,520 Speaker 4: I don't want to interrupt someone being Again, I get 182 00:08:43,559 --> 00:08:47,640 Speaker 4: tagged in ten posts a day of some creators saying, man, 183 00:08:47,960 --> 00:08:51,520 Speaker 4: I'm about to leave because I post all this content 184 00:08:51,800 --> 00:08:53,880 Speaker 4: and nothing ever gets seen this. And this is before 185 00:08:53,920 --> 00:08:56,080 Speaker 4: they even got to the fact that the content that people's 186 00:08:56,120 --> 00:08:58,240 Speaker 4: content has value. This before they even made a dollar. 187 00:08:58,440 --> 00:09:00,120 Speaker 4: You got people want to put social media just they 188 00:09:00,240 --> 00:09:03,200 Speaker 4: not getting enough views. Forget about I gotta take now. 189 00:09:03,240 --> 00:09:05,679 Speaker 4: I gotta take these views to get to the money. 190 00:09:05,720 --> 00:09:08,040 Speaker 4: I'm saying, skip that whole little cat and mouse game 191 00:09:08,440 --> 00:09:10,960 Speaker 4: and just go now. Now, this is this is the 192 00:09:11,040 --> 00:09:12,280 Speaker 4: question that I asked when. 193 00:09:12,120 --> 00:09:13,320 Speaker 1: We on board creators. 194 00:09:13,720 --> 00:09:16,920 Speaker 4: We have creators come to the platform, they have large followings, 195 00:09:16,960 --> 00:09:18,520 Speaker 4: and I said, okay, I gotta ask you. I said, 196 00:09:18,920 --> 00:09:20,960 Speaker 4: I'm gonna ask you a question. Do you wanna be rich, 197 00:09:21,440 --> 00:09:23,160 Speaker 4: you wanna be famous, or do you wanna be both? 198 00:09:23,840 --> 00:09:27,880 Speaker 1: Right? If you want to be famous, stay over on Instagram. 199 00:09:28,000 --> 00:09:28,600 Speaker 1: You know what I'm saying. 200 00:09:29,480 --> 00:09:32,480 Speaker 4: If you wanna be rich, then start charging for your 201 00:09:32,480 --> 00:09:36,280 Speaker 4: content the moment that you created, like create an exclusive paywall. 202 00:09:37,800 --> 00:09:40,600 Speaker 4: Don't if you wanna be both fat this is probably 203 00:09:40,640 --> 00:09:43,920 Speaker 4: where you wanna be because there's no there's no limit 204 00:09:43,960 --> 00:09:46,320 Speaker 4: to the amount of reach you're gonna be able to have, 205 00:09:46,480 --> 00:09:48,280 Speaker 4: and there's no limits to the amount of monetization that 206 00:09:48,320 --> 00:09:49,199 Speaker 4: you're gonna be able to make. 207 00:09:49,840 --> 00:09:51,640 Speaker 1: How many users do you have right now? Five hundred 208 00:09:51,640 --> 00:09:53,480 Speaker 1: and ninety five thousand, So how many users do you 209 00:09:53,559 --> 00:09:57,960 Speaker 1: need to play Unicorn status? It depends on the speed. 210 00:09:58,920 --> 00:10:01,120 Speaker 4: So if I went from five, so i'll give you 211 00:10:01,120 --> 00:10:05,640 Speaker 4: probably example when in the pandemic and it's still a 212 00:10:05,720 --> 00:10:07,920 Speaker 4: rare thing. Well, in Clubhouse in about four or five months, 213 00:10:07,960 --> 00:10:11,160 Speaker 4: they went from five thousand users to a million users in. 214 00:10:11,080 --> 00:10:12,360 Speaker 1: Like five or six months. 215 00:10:12,960 --> 00:10:14,600 Speaker 4: They that's when they went out and raised a hundred 216 00:10:14,600 --> 00:10:17,079 Speaker 4: million out a billion dollar evaluation because then because they 217 00:10:17,080 --> 00:10:19,400 Speaker 4: got to a million users in like five or six months, 218 00:10:19,679 --> 00:10:23,040 Speaker 4: So that velocity creating that you know, and then it's 219 00:10:23,080 --> 00:10:26,000 Speaker 4: also what people are actually Then here's another thing, it's 220 00:10:26,040 --> 00:10:29,680 Speaker 4: also what the market is willing to pay. Right, So 221 00:10:29,679 --> 00:10:32,400 Speaker 4: it's also what institutional investors are willing to pay if 222 00:10:32,400 --> 00:10:35,840 Speaker 4: there's fomo that happens, right, and again it's beat them until. 223 00:10:35,640 --> 00:10:38,560 Speaker 1: It's join them. So when institutional. 224 00:10:38,000 --> 00:10:42,000 Speaker 4: Investors give fomo like Okay, this this train is left 225 00:10:42,000 --> 00:10:44,360 Speaker 4: the station. We better get on board before we get 226 00:10:44,440 --> 00:10:47,880 Speaker 4: left behind. Then they set your valuation, so there's no 227 00:10:47,920 --> 00:10:52,040 Speaker 4: difference between there's no difference between fan Base and clubhouse 228 00:10:52,040 --> 00:10:54,520 Speaker 4: that was founded with institutional capital. There's a company that 229 00:10:54,559 --> 00:10:57,400 Speaker 4: says we're giving you money, that we're giving you one 230 00:10:57,440 --> 00:10:59,199 Speaker 4: hundred million dollars to say that your company's worth a 231 00:10:59,240 --> 00:11:01,040 Speaker 4: billion dollars. Then they went on to raise another two 232 00:11:01,120 --> 00:11:04,600 Speaker 4: hundred million at a four billion dollar evaluation. That is 233 00:11:04,640 --> 00:11:07,760 Speaker 4: incredible to me. And they still not figured out how 234 00:11:07,800 --> 00:11:10,720 Speaker 4: to monetize over there. So again I'm thinking, like, okay, cool. 235 00:11:10,760 --> 00:11:13,720 Speaker 4: So it's at velocity in which you get there. So again, 236 00:11:13,800 --> 00:11:16,120 Speaker 4: our goals to get to a million users by the 237 00:11:16,240 --> 00:11:18,520 Speaker 4: end of twenty twenty four, we could get there faster 238 00:11:18,720 --> 00:11:20,800 Speaker 4: we get maybe we get to two three million users. 239 00:11:21,040 --> 00:11:25,760 Speaker 4: That changes because now just by numbers alone, there's a 240 00:11:25,800 --> 00:11:28,320 Speaker 4: monetary value that if we wanted to go to the advertising route, 241 00:11:28,360 --> 00:11:30,120 Speaker 4: there's a value that fan Base has just based off 242 00:11:30,160 --> 00:11:30,679 Speaker 4: the users. 243 00:11:30,800 --> 00:11:34,439 Speaker 5: An illegal alien from Guatemala charged with raping a child 244 00:11:34,480 --> 00:11:38,280 Speaker 5: in Massachusetts. An MS thirteen gang member from Al Salvador 245 00:11:38,520 --> 00:11:42,640 Speaker 5: accused of murdering a Texas man of Venezuelan charged with 246 00:11:42,720 --> 00:11:46,600 Speaker 5: filming and selling child pornography in Michigan. These are just 247 00:11:46,720 --> 00:11:50,480 Speaker 5: some of the heinous migrant criminals caught because of President 248 00:11:50,520 --> 00:11:54,040 Speaker 5: Donald J. Trump's leadership. I'm Christine Noman, the United States 249 00:11:54,120 --> 00:11:58,880 Speaker 5: Secretary of Homeland Security. Under President Trump, attempted illegal border 250 00:11:58,920 --> 00:12:02,480 Speaker 5: crossings are at the lowest levels ever recorded, and over 251 00:12:02,559 --> 00:12:05,760 Speaker 5: one hundred thousand illegal aliens have been arrested. If you 252 00:12:05,840 --> 00:12:09,680 Speaker 5: are here illegally, your next you will be fine nearly 253 00:12:09,760 --> 00:12:13,800 Speaker 5: one thousand dollars a day, imprisoned and deported, you will 254 00:12:13,840 --> 00:12:17,480 Speaker 5: never return. But if you register using our CBP home 255 00:12:17,520 --> 00:12:20,880 Speaker 5: app and leave now, you could be allowed to return legally. 256 00:12:21,240 --> 00:12:26,040 Speaker 5: Do what's right. Leave now. Under President Trump, America's laws, 257 00:12:26,160 --> 00:12:28,600 Speaker 5: border and families will be protected. 258 00:12:28,720 --> 00:12:30,840 Speaker 1: Sponsored by the United States Department of Homeland Security.