WEBVTT - This Mindset Shift Will Instantly Make You More Successful Than 90% of People 0:00:01.880 --> 0:00:04.960 Hey everyone, it's Jay Sheddy and I'm thrilled to announce 0:00:05.000 --> 0:00:07.840 my podcast tour. For the first time ever, you can 0:00:07.880 --> 0:00:12.160 experience on Purpose in person. Join me in a city 0:00:12.200 --> 0:00:17.200 near you for meaningful, insightful conversations with surprise guests. It 0:00:17.239 --> 0:00:20.439 could be a celebrity, top wellness expert, or a CEO 0:00:20.720 --> 0:00:25.079 or business leader. We'll dive into experiences designed to experience growth, 0:00:25.360 --> 0:00:29.159 spark learning, and build real connections. I can't wait to 0:00:29.200 --> 0:00:32.400 meet you. There are a limited number of VIP experiences 0:00:32.600 --> 0:00:36.000 for a private Q and a intimate meditation and a 0:00:36.080 --> 0:00:39.360 meet and greet with photos. Tickets are on sale now. 0:00:39.720 --> 0:00:43.520 Head to Jysheddy dot me forward slash tour and get 0:00:43.560 --> 0:00:49.159 yours today. Are you busy but doing all the wrong things? 0:00:50.479 --> 0:00:53.200 Think about this for a second. The number one health 0:00:53.240 --> 0:01:01.720 and wellness podcast Jay Setty Jay sheddyt Hey everyone, welcome 0:01:01.760 --> 0:01:05.840 back to On Purpose. I'm your host, Jay Chatty, and 0:01:05.920 --> 0:01:09.720 I'm so grateful that you're back here to listen, learn 0:01:09.920 --> 0:01:12.840 and grow. Now today I'm going to talk to you 0:01:13.280 --> 0:01:18.240 about how you can become more successful than ninety percent 0:01:18.560 --> 0:01:22.720 of people. Most of us believe that the people who 0:01:22.760 --> 0:01:27.880 achieve greatness, the people who do amazing things, are special, 0:01:28.520 --> 0:01:32.119 that in some way they're different from us. And here's 0:01:32.160 --> 0:01:38.320 the reality. They're different in their consistency, they're different in 0:01:38.400 --> 0:01:43.640 their creativity, they're different in their work ethic. But at 0:01:43.680 --> 0:01:48.440 the core, they're not different. I believe this myself. For years, 0:01:48.880 --> 0:01:51.480 I used to always think I'm not made for more. 0:01:51.920 --> 0:01:54.280 I don't think I can achieve that. I don't think 0:01:54.280 --> 0:01:57.360 i'm good enough. Things like that never happen to me. 0:01:58.120 --> 0:02:01.160 And I'm guessing that you've said some things to yourself 0:02:01.640 --> 0:02:04.920 multiple times. How many times have you actually had an 0:02:04.960 --> 0:02:09.680 amazing opportunity? You get invited to a potential client's dinner 0:02:10.040 --> 0:02:13.480 and you don't even show up because you're so scared 0:02:13.840 --> 0:02:18.639 of ruining it, you don't even try. Or what about this? 0:02:19.000 --> 0:02:21.079 Someone says to you, you know what, I know you're 0:02:21.080 --> 0:02:23.959 trying to get good at website design. I'll actually pay 0:02:24.000 --> 0:02:25.320 you to do it, and you say, no, no, no, 0:02:25.320 --> 0:02:28.280 I'll just do it for free because I'm not that experienced. 0:02:29.000 --> 0:02:33.680 We sabotage ourselves, we sell ourselves short, and we don't 0:02:33.720 --> 0:02:37.880 build even when opportunities are coming. This is why I 0:02:37.919 --> 0:02:41.600 truly believe that all of us have had opportunities We've 0:02:41.639 --> 0:02:45.519 had moments where we could have been better, performed better, 0:02:45.880 --> 0:02:49.919 had opportunities to grow, but we weren't ready for them. 0:02:50.400 --> 0:02:53.880 And it's because we're not doing what the ten percent, 0:02:54.480 --> 0:02:58.720 what the five percent, what the one percent are doing. 0:02:59.440 --> 0:03:02.080 And that's today is all about. I want to walk 0:03:02.120 --> 0:03:06.480 you through the tools, through the ideas, through the insights 0:03:07.080 --> 0:03:10.520 that you may miss, that you may not notice. Maybe 0:03:10.560 --> 0:03:13.200 you didn't grow up around an entrepreneur, maybe you didn't 0:03:13.240 --> 0:03:16.200 grow up around a high achiever and you didn't get 0:03:16.240 --> 0:03:22.600 the opportunity to learn this from them. I believe that productivity, effectiveness, 0:03:22.880 --> 0:03:27.080 and achievement are all possible for you and for me. 0:03:28.000 --> 0:03:29.920 And here's what I want you to do. I want 0:03:29.960 --> 0:03:31.960 you to get your notebook out and if you're walking, 0:03:31.960 --> 0:03:34.200 if you're running, if you're at the gym, don't worry. 0:03:34.600 --> 0:03:38.480 Just take a screenshot of the moments I mentioned things 0:03:38.480 --> 0:03:40.760 that you know you need to come back to. And 0:03:40.800 --> 0:03:42.520 this is one of those episodes that you're going to 0:03:42.560 --> 0:03:45.920 want to send to a friend, a family member, because 0:03:45.960 --> 0:03:48.760 I want you to share the insights so you get 0:03:48.760 --> 0:03:52.680 better at practicing them. Here's the first one. If I 0:03:52.760 --> 0:03:56.480 told you that to become more successful than ninety percent 0:03:56.520 --> 0:04:00.880 of people. You had to focus on one thing, and 0:04:00.920 --> 0:04:06.160 that one thing was patterns. Would you believe me? Would 0:04:06.160 --> 0:04:07.960 you get it? I mean, I've even wanted to write 0:04:07.960 --> 0:04:09.640 a book about this, and I don't because I just 0:04:09.680 --> 0:04:12.160 think everyone's going to look at me and think, Jerry Pattens, 0:04:12.200 --> 0:04:15.560 what do you even mean? Well, here's the point. If 0:04:15.600 --> 0:04:20.159 you look at anyone who's had success in any industry, 0:04:20.800 --> 0:04:24.960 it's because they understand patterns. If you look at people 0:04:25.000 --> 0:04:29.160 who are brilliant at investing, whether it's property or stocks, 0:04:29.920 --> 0:04:34.039 they know when to get involved. They've followed the pattern 0:04:34.160 --> 0:04:37.600 long enough to know when to get in and when 0:04:37.640 --> 0:04:40.960 to get out. It's a pattern that they've analyzed and 0:04:41.080 --> 0:04:44.679 observed and learned. If you look at people like mister 0:04:44.760 --> 0:04:49.359 Beast who've had incredible success on YouTube, why does that 0:04:49.440 --> 0:04:54.520 happen Because he's understood the pattern. He's understood the algorithm, 0:04:54.520 --> 0:04:57.840 which is just another word for pattern, and he's observed 0:04:57.880 --> 0:05:01.480 that pattern, mastered that pattern, and then delivered to it. 0:05:02.000 --> 0:05:04.520 He knows what to do in the first three seconds, 0:05:04.720 --> 0:05:07.120 he knows what to do in the last nine seconds. 0:05:07.360 --> 0:05:10.080 He knows what to do in the middle to keep 0:05:10.120 --> 0:05:14.960 your attention. He's mastered a pattern. If you look at 0:05:14.960 --> 0:05:18.200 your favorite movie, you look at your favorite TV shows, 0:05:18.240 --> 0:05:22.520 there's a rhythm to the script. There's a pattern. And 0:05:22.560 --> 0:05:26.360 here's what's true. The most successful people in the world 0:05:27.200 --> 0:05:34.240 are either pattern observers, pattern makers, pattern disruptors. But they're 0:05:34.279 --> 0:05:39.720 definitely not one thing pattern followers. See. What's really interesting 0:05:39.800 --> 0:05:44.440 about the ten percent is that their pattern observers, pattern makers, 0:05:44.480 --> 0:05:49.599 pattern disruptors. But most of us are pattern followers. With 0:05:49.760 --> 0:05:55.279 a consumer we follow the pattern, we follow pages. We 0:05:55.480 --> 0:05:59.039 use what we're given and we use it to consume. 0:05:59.560 --> 0:06:01.760 We don't use it to create. We don't use it 0:06:01.839 --> 0:06:04.560 to build. We don't use it to think. We use 0:06:04.640 --> 0:06:08.640 it to consume. We use it to consume our time. 0:06:09.400 --> 0:06:12.479 We use it to pass time. We use it to 0:06:12.640 --> 0:06:18.280 pass waste energy. We don't use it to create, build, disrupt, 0:06:18.440 --> 0:06:21.599 or observe. If you think about the amount of creators 0:06:21.640 --> 0:06:24.560 there are in the world that are social media creators 0:06:25.080 --> 0:06:29.600 versus the number of social media consumers, we have the 0:06:29.680 --> 0:06:32.360 numbers in front of us. The majority of people in 0:06:32.400 --> 0:06:35.640 the world, the ninety percent of the world, are consumers. 0:06:36.040 --> 0:06:40.919 They're watching, liking, commenting, sharing. Now, there's nothing wrong with that. 0:06:41.320 --> 0:06:43.960 I too am a consumer, and sometimes to be a 0:06:43.960 --> 0:06:48.040 good disruptor, maker or observer, you have to be a follower. 0:06:48.480 --> 0:06:51.720 You have to be a consumer, but then you have 0:06:51.800 --> 0:06:55.640 to do more with it once you have followed, once 0:06:55.680 --> 0:07:01.720 you've lived in the established patterns systems, or you have 0:07:01.800 --> 0:07:06.320 to get good at observing them. A pattern observer or 0:07:06.360 --> 0:07:12.840 a pattern seer is great at recognizing existing patterns, trends, 0:07:13.160 --> 0:07:18.800 or connections. They can observe and identify relationships, often excelling 0:07:18.840 --> 0:07:24.960 in analysis and foresight. They have the ability to strategize 0:07:25.560 --> 0:07:30.560 based on their findings. So, for example, if a social 0:07:30.600 --> 0:07:36.600 media creator sees, oh, when I start a video that says, hey, 0:07:36.800 --> 0:07:41.040 did you know? They realize that people click five times 0:07:41.120 --> 0:07:43.880 is more times? And when they put a call to 0:07:43.960 --> 0:07:47.440 action at the end, they realize people share the video 0:07:47.560 --> 0:07:51.760 more than three times. If I observe that, I can 0:07:51.840 --> 0:07:55.560 now apply that when I create. If you see that 0:07:55.640 --> 0:07:57.840 some of the biggest brands in the world today, before 0:07:57.880 --> 0:08:02.040 they launch, they start a mailing list something exciting's coming soon. 0:08:02.440 --> 0:08:05.320 Be the first to find out everyone subscribes to the 0:08:05.360 --> 0:08:10.560 mailing list. They discover how many people are interested. If 0:08:10.600 --> 0:08:13.840 you observe that pattern, you too can use it. For 0:08:13.920 --> 0:08:17.480 your business. Too often we're trying to reinvent the wheel. 0:08:18.000 --> 0:08:20.920 We're trying to start from scratch, We're trying to build 0:08:21.080 --> 0:08:25.480 from the beginning, from the bottom. The reality is someone 0:08:25.560 --> 0:08:29.040 else has figured it out. Can you watch that pattern? 0:08:29.760 --> 0:08:33.280 Can you notice that pattern? And if you can, you 0:08:33.400 --> 0:08:39.120 become a pattern observer and then ideally you apply it. Now, 0:08:39.280 --> 0:08:43.240 if you get good at observing patterns, you might have 0:08:43.320 --> 0:08:48.559 the ability to become a pattern maker. These individuals create 0:08:48.840 --> 0:08:55.480 new patterns, systems, or frameworks. They're innovators who build solutions, processes, 0:08:55.840 --> 0:09:00.679 or artistic work that didn't exist before. And they've studied 0:09:00.840 --> 0:09:04.520 the patterns so well that they know how to build 0:09:04.559 --> 0:09:08.240 for it, they know how to create for it. But 0:09:08.360 --> 0:09:12.840 now there's one more person the pattern disrupted the rarest 0:09:12.880 --> 0:09:17.240 of them. All. These people challenge or break existing patterns. 0:09:17.480 --> 0:09:20.840 Take someone like Steve Jobs, who invents the smartphone at 0:09:20.880 --> 0:09:23.880 a time when everyone still had buttons on their phone 0:09:24.240 --> 0:09:28.520 and small screens. When you think about the origination of 0:09:28.559 --> 0:09:32.960 Spotify by Daniel Eck, when you think about the rise 0:09:33.360 --> 0:09:37.720 of computers, when people didn't think everyone needed a personal computer. 0:09:38.160 --> 0:09:40.600 They just believe that there'd be a few for the 0:09:40.640 --> 0:09:46.000 whole world. These people are rebels or revolutionaries. If you 0:09:46.000 --> 0:09:49.600 think about the founders of social media apps, who created 0:09:49.640 --> 0:09:53.679 an online universe that didn't exist before, but even disrupted 0:09:53.679 --> 0:09:57.880 the patterns. So you can see that anyone who is 0:09:57.920 --> 0:10:02.839 successful is ubset with patterns. And I want to ask you, 0:10:03.240 --> 0:10:07.960 whatever industry you're in, whatever place you're in, have you 0:10:08.160 --> 0:10:11.800 understood the pattern of the industry? What's the pattern of 0:10:11.840 --> 0:10:15.720 the person who gets promoted? What's the pattern of the 0:10:15.760 --> 0:10:19.680 person who gets selected. Now, our mind will try and 0:10:19.720 --> 0:10:23.000 say things like, Oh, it's just because they've been sucking up. Oh, 0:10:23.040 --> 0:10:25.880 it's just because they're the ones who's you know, they've 0:10:25.920 --> 0:10:28.920 just been around the longest. All of that may be true, 0:10:29.440 --> 0:10:34.960 but challenge yourself. Challenge yourself to observe the pattern. If 0:10:34.960 --> 0:10:39.800 you observe the pattern, you will master that place. If 0:10:39.800 --> 0:10:42.880 you look at good health, it's a pattern. How much protein, 0:10:43.080 --> 0:10:46.160 how much cardio, how much strength training. If you look 0:10:46.200 --> 0:10:49.120 at anything you want to be successful at life, learn 0:10:49.400 --> 0:10:53.240 the patterns, and learn the patterns from the pattern makers 0:10:53.480 --> 0:10:57.840 and observe it. And sometimes don't even listen to what 0:10:57.920 --> 0:11:01.720 they say, watch what they do. Do. A lot of us 0:11:01.720 --> 0:11:04.000 sit there and we listen to someone teaching us the 0:11:04.040 --> 0:11:06.360 pattern when actually, if you want to be the best 0:11:06.400 --> 0:11:12.120 pattern reader, watch it. Watch the person do their art masterfully. 0:11:13.080 --> 0:11:18.040 That step one. Now, the second step about becoming more 0:11:18.160 --> 0:11:21.840 successful and impactful than ninety percent of people is asking 0:11:21.880 --> 0:11:26.960 yourself this question. Are you busy but doing all the 0:11:27.000 --> 0:11:32.439 wrong things? Think about this for a second. Imagine this. 0:11:33.000 --> 0:11:37.280 Two people walk into a room. One sees a handcrafted 0:11:37.360 --> 0:11:41.679 desk and thinks that's pretty nice. The other sees the 0:11:41.720 --> 0:11:46.880 same desk but gasps, this is a masterpiece. Why do 0:11:46.920 --> 0:11:51.320 they have a different reaction? The second person spent two 0:11:51.360 --> 0:11:56.720 frustrating hours assembling it from flat pack pieces, cursing over 0:11:56.840 --> 0:12:01.080 missing screws, and doing the work. This is known as 0:12:01.120 --> 0:12:04.920 the Ikea effect. It hijacks your brain and makes you 0:12:05.000 --> 0:12:11.839 believe your effort has magically transformed something ordinary into something extraordinary. 0:12:12.440 --> 0:12:16.240 And this isn't just about furniture. It's why parents treasure 0:12:16.320 --> 0:12:20.160 their child scribble drawing more than a piece of Picasso's art. 0:12:20.600 --> 0:12:26.000 It's why startups cling to ideas others call doomed. It's 0:12:26.000 --> 0:12:29.760 why your half baked project feels like a work of art. 0:12:30.080 --> 0:12:35.600 Psychologists discovered the Ikea effect through experiments where participants built 0:12:35.800 --> 0:12:40.880 simple things like lego models or origami. The shocking result, 0:12:41.440 --> 0:12:45.319 people were willing to pay significantly more for the creations 0:12:45.400 --> 0:12:49.760 they built, even when they looked objectively worse than a 0:12:49.800 --> 0:12:56.959 professional version. Effort plus ownership equals value. And why is that? 0:12:57.400 --> 0:13:03.160 Our brains crave meaning and effort creates attachment. The harder 0:13:03.160 --> 0:13:06.760 we work on something, the more we feel it's part 0:13:06.800 --> 0:13:10.040 of us. Now that's not a bad thing. It means 0:13:10.080 --> 0:13:13.199 we should take ownership, we should grow. But here's what 0:13:13.280 --> 0:13:18.560 successful people do. They realize that the Ikea effect can 0:13:18.600 --> 0:13:24.000 blind us. It makes us cling to bad ideas, dysfunctional relationships, 0:13:24.400 --> 0:13:28.640 or failing projects simply because we've poured so much of 0:13:28.679 --> 0:13:33.560 ourselves into them. It's a psychological trap. The more effort 0:13:33.559 --> 0:13:37.240 you invest, the harder it becomes to let go. So 0:13:37.360 --> 0:13:41.400 the next time you find yourself obsessively defending something you've built, 0:13:41.880 --> 0:13:46.080 ask yourself, do I love this because it's great or 0:13:46.120 --> 0:13:49.040 because I made it? The most successful people in the 0:13:49.080 --> 0:13:53.040 world are good at being detached. They're good at quitting something. 0:13:53.280 --> 0:13:57.080 They're good at leaving something behind when it isn't great 0:13:57.400 --> 0:14:00.079 and they can't make it better. They're not so at 0:14:00.120 --> 0:14:03.120 task to their ideas that they think there's only one way. 0:14:03.559 --> 0:14:07.680 If this doesn't happen, nothing else will they find another way? 0:14:08.080 --> 0:14:12.400 They build another path. They're open to the idea. A 0:14:12.440 --> 0:14:15.320 lot of us are too attached to the work we've 0:14:15.320 --> 0:14:18.880 put into something that we don't want to work on 0:14:19.040 --> 0:14:23.920 building something else. You've studied something for three years and graduated, 0:14:24.360 --> 0:14:27.240 so now, even though you have an amazing opportunity to 0:14:27.240 --> 0:14:31.360 do something completely different, you feel like you're wasting the 0:14:31.440 --> 0:14:35.600 three years. You feel like you're leaving something behind that's valuable. 0:14:36.280 --> 0:14:40.760 Rather than feeling the inspiration and excitement of the new 0:14:40.800 --> 0:14:44.760 opportunity in front of you, you're letting what's known in 0:14:44.800 --> 0:14:50.640 economics as sunk cost bias slow you down. Sunk cost 0:14:50.720 --> 0:14:55.120 bias is where you're biased by sunk cost. You've already 0:14:55.160 --> 0:14:58.520 invested so much time and energy into something you need 0:14:58.520 --> 0:15:02.440 it to become meaningful, to give your life meaning, rather 0:15:02.520 --> 0:15:07.480 than recognizing this doesn't serve me anymore, This isn't valuable anymore, 0:15:08.000 --> 0:15:11.840 this isn't my goal anymore, and that's okay. I'll give 0:15:11.880 --> 0:15:14.480 you an example where I had to practice this. Some 0:15:14.520 --> 0:15:17.840 of you may not even know this. Originally, my community 0:15:18.000 --> 0:15:22.479 built on Facebook, I have around thirty million followers on Facebook, 0:15:22.640 --> 0:15:25.560 which is where I first started as a creator, and 0:15:25.600 --> 0:15:28.880 at one point I realized that it wasn't serving me 0:15:29.280 --> 0:15:31.480 the content I was creating. The platform was hard to 0:15:31.520 --> 0:15:34.120 grow on and I realized I really wanted to launch 0:15:34.160 --> 0:15:37.200 a podcast. So here we are. And if I had 0:15:37.200 --> 0:15:39.520 said to myself, no, no, no, I'm a facebooker. That's 0:15:39.520 --> 0:15:41.400 what I'm known as, that's what I have to do, 0:15:41.800 --> 0:15:45.080 I've put in so much effort into this, I would 0:15:45.120 --> 0:15:48.440 never be here with you today. So much of what 0:15:48.560 --> 0:15:52.520 you'll create tomorrow is when you'll let go of what 0:15:52.600 --> 0:15:57.560 you do today. 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So visit Drinkjuni dot 0:17:09.960 --> 0:17:14.080 com today to elevate your wellness journey and use code 0:17:14.119 --> 0:17:17.920 on Purpose to receive fifteen percent off your first order. 0:17:18.280 --> 0:17:22.359 That's drink ja Uni dot com and make sure you 0:17:22.440 --> 0:17:27.840 use the code on purpose now. Step three is something 0:17:28.240 --> 0:17:32.080 called the pigmalion effect. What if I told you that 0:17:32.160 --> 0:17:35.359 the key to your success isn't just hard work or talent, 0:17:36.280 --> 0:17:40.399 but someone else's belief in you. What if their faith 0:17:40.400 --> 0:17:44.920 in you could actually shape who you become imagine this. 0:17:45.440 --> 0:17:49.080 You're in a classroom and the teacher believes your destined 0:17:49.080 --> 0:17:53.639 for greatness. She sees your potential, and without even realizing it, 0:17:53.960 --> 0:17:59.959 she starts treating you differently, more encouragement, more attention, more opportunities, 0:18:00.760 --> 0:18:05.040 and then something incredible happens. You start to live up 0:18:05.040 --> 0:18:09.920 to her expectations. Your grades saw, your confidence grows, and 0:18:10.000 --> 0:18:13.760 you begin to believe in yourself more. But here's the twist. 0:18:14.400 --> 0:18:17.439 It wasn't just about your ability. It was about the 0:18:17.520 --> 0:18:22.480 belief someone else had in you. Welcome to the Pygmalion effect, 0:18:22.880 --> 0:18:28.200 a psychological phenomenon where higher expectations lead to better performance. 0:18:28.720 --> 0:18:33.000 And this isn't just some motivational theory. It's scientifically proven. 0:18:33.760 --> 0:18:39.000 Researchers discovered this by conducting an experiment with students. Teachers 0:18:39.000 --> 0:18:42.879 were told that certain students were intellectual boomers, though in 0:18:42.920 --> 0:18:47.440 reality these students were picked at random, but by believing 0:18:47.480 --> 0:18:51.919 in their potential, those students performed significantly better by the 0:18:52.040 --> 0:18:55.640 end of the year. The Pygmalion effect shows how our 0:18:55.680 --> 0:19:00.760 expectations shape our reality. When others believe in us, it 0:19:00.880 --> 0:19:04.959 shifts our behavior, it boosts our self esteem, and it 0:19:05.080 --> 0:19:08.399 unlocks our abilities that we didn't even know we had. 0:19:09.119 --> 0:19:11.920 But I know what you're thinking, Jaye, no one believes 0:19:11.920 --> 0:19:14.679 in me. Well maybe you've had a coach, a mentor 0:19:14.840 --> 0:19:17.760 family member or friend. But I know some of you 0:19:17.800 --> 0:19:20.919 are still thinking, JA, don't really have people like that 0:19:21.040 --> 0:19:25.080 around me. Well, here's the most amazing thing. The real 0:19:25.160 --> 0:19:29.359 power of the Pygmalion effect is it's about your own 0:19:29.480 --> 0:19:33.359 belief in yourself. If you start holding yourself to a 0:19:33.440 --> 0:19:38.000 higher standard, if you expect more from yourself, you'll start 0:19:38.040 --> 0:19:41.720 to see that belief reflected in your actions. Think about 0:19:41.760 --> 0:19:46.399 someone like Kobe Bryant who had his Momba mentality. It 0:19:46.480 --> 0:19:49.800 was a mentality that he aspired for that he channeled 0:19:49.840 --> 0:19:53.200 during a game. It was a belief he had in himself, 0:19:53.600 --> 0:19:57.000 a potential that existed. You look at the alter ego 0:19:57.040 --> 0:20:00.720 of Beyonce. Sasha fears she knows who she is in 0:20:00.760 --> 0:20:04.360 that moment. It allows her to almost be acting out 0:20:04.359 --> 0:20:06.800 of a body, to be a different level of herself. 0:20:07.600 --> 0:20:11.080 What's the beast mode version of you? What's the version 0:20:11.119 --> 0:20:13.679 of you that you aspire to be like? And you 0:20:13.840 --> 0:20:16.840 notice you have the potential, but you need to unleash it. 0:20:17.920 --> 0:20:19.560 I've thought about this for a long time in my 0:20:19.600 --> 0:20:23.080 own life. When I first met my mentor who believed 0:20:23.119 --> 0:20:25.879 in me, I'd always say to him, No, I'm not 0:20:25.920 --> 0:20:28.760 an entrepreneur. I'm just a creative. I'm just an artist. 0:20:29.000 --> 0:20:32.000 I need to work for someone. I can't work for myself. 0:20:32.080 --> 0:20:34.400 I'm not an entrepreneur. I would say this to him 0:20:34.760 --> 0:20:40.240 again and again and again. Today I realize that I 0:20:40.280 --> 0:20:43.280 was wrong. I have the ability to be an entrepreneur. 0:20:43.320 --> 0:20:46.040 I have the ability to be a business owner. Why 0:20:46.640 --> 0:20:50.200 because I allowed myself to have that vision for myself. 0:20:51.080 --> 0:20:55.280 When people don't have a greater vision for you, remember 0:20:55.359 --> 0:20:58.960 to hold a greater vision for yourself. Not that you 0:20:59.040 --> 0:21:03.040 believe you are those things now, but that you're working towards, 0:21:03.440 --> 0:21:09.320 you're aspiring towards all of those things being possible. I 0:21:09.400 --> 0:21:12.479 know you can do it. I know it's possible, and 0:21:12.520 --> 0:21:15.760 I'm here telling you that. If you've never had someone 0:21:15.800 --> 0:21:19.120 in your life tell you they believe in you, here 0:21:19.160 --> 0:21:23.160 I am now. I do believe in you. I see 0:21:23.160 --> 0:21:27.960 your potential. I notice you're trying. I acknowledge that you 0:21:28.000 --> 0:21:32.399 show up here every day every week, and you're ready 0:21:32.440 --> 0:21:35.760 for the next level. I want you to start seeing 0:21:35.800 --> 0:21:40.520 your future self and aspiring towards them. This next one 0:21:40.600 --> 0:21:44.480 is probably my favorite one when it comes to the 0:21:44.520 --> 0:21:47.160 things the ten percent do that the ninety percent don't. 0:21:48.160 --> 0:21:50.440 And I want you to think about it like this. 0:21:51.440 --> 0:21:54.680 Imagine you just learned about a new concept. Maybe it's 0:21:54.680 --> 0:21:57.040 a word, a brand, or even a type of food. 0:21:57.600 --> 0:22:01.960 It's on your mind, and suddenly you start seeing it everywhere. 0:22:02.400 --> 0:22:06.080 You hear it in conversation, you spot it in social media, 0:22:06.119 --> 0:22:09.000 and you even see a billboard for it. It's like 0:22:09.040 --> 0:22:12.280 the universe is throwing this thing at you from all directions. 0:22:12.840 --> 0:22:16.040 It could be numerology. You see eleven eleven everywhere. Literally, 0:22:16.119 --> 0:22:19.040 while I'm recording this, it's twelve twenty two and I 0:22:19.119 --> 0:22:23.480 just saw two two two. Right. Maybe it's the cyber truck, 0:22:23.600 --> 0:22:25.600 the Tesla cyber truck. You've been talking about it, you 0:22:25.640 --> 0:22:28.240 now see everywhere in the world. Me and my friend 0:22:28.320 --> 0:22:30.120 were talking about the other day how we don't see 0:22:30.119 --> 0:22:32.960 a particular color of a particular car. The next thing, 0:22:33.000 --> 0:22:36.560 you know, we could see it everywhere. But here's the truth. 0:22:37.280 --> 0:22:41.960 It's not happening more. It's just you notice it more. Right, 0:22:42.000 --> 0:22:45.919 It's only twelve twenty two or eleven eleven at you 0:22:45.920 --> 0:22:49.399 know certain times of the day. It's not happening more often, 0:22:49.960 --> 0:22:52.720 but you notice it more. Your brain's playing a trick. 0:22:53.480 --> 0:22:57.199 Welcome to what's known as the badder main off phenomenon, 0:22:57.640 --> 0:23:01.640 the mind bending illusion, where once you notice something, you 0:23:01.720 --> 0:23:06.960 suddenly think it's everywhere. Your brain filters out everything that's irrelevant, 0:23:07.359 --> 0:23:10.840 and once it's noticed something, it starts to pay attention 0:23:10.920 --> 0:23:14.160 to it more. This makes you believe that it's appearing 0:23:14.200 --> 0:23:17.959 all around you, when in reality, your brain's just hyper 0:23:18.000 --> 0:23:22.520 focused on it. And this phenomenon happens because of cognitive bias. 0:23:23.119 --> 0:23:26.880 Our brains are bombarded with information every second of the day, 0:23:27.440 --> 0:23:30.919 so to avoid being overwhelmed, they filter out things that 0:23:31.000 --> 0:23:34.720 don't seem important. But the moment something catches your attention, 0:23:35.200 --> 0:23:39.400 maybe a new word or idea, your brain suddenly relearns 0:23:39.680 --> 0:23:42.879 to look for it, and because you're now hyper aware 0:23:42.920 --> 0:23:46.800 of it, it appears to be popping up everywhere, even 0:23:46.880 --> 0:23:50.040 though it was always there. So how do you use 0:23:50.119 --> 0:23:53.879 this like successful people? Well, let's say you're thinking about 0:23:53.920 --> 0:23:58.000 starting a business. You read an icle about entrepreneurship, and boom, 0:23:58.200 --> 0:24:04.000 you start noticing entrepreneurship stories everywhere, podcast, YouTube videos, friends 0:24:04.040 --> 0:24:07.320 talking about their side gigs. The badder main off effect 0:24:07.560 --> 0:24:11.000 has kicked in. It's not that there's more entrepreneurship around you, 0:24:11.440 --> 0:24:14.240 it's that your brain is now hyper focused on it. 0:24:14.760 --> 0:24:17.280 So whatever it is that you want to find in life, 0:24:17.359 --> 0:24:19.480 whatever it is that you want to learn about in life, 0:24:20.000 --> 0:24:23.680 plant the seed. Become hyper focused on it, and you'll 0:24:23.680 --> 0:24:28.960 see it everywhere. But hey, this also works negatively. If 0:24:29.000 --> 0:24:33.480 you think there aren't enough opportunities, you will find proof 0:24:33.520 --> 0:24:37.440 around you that there aren't enough opportunities. If you feel 0:24:37.440 --> 0:24:41.240 to yourself you're not an entrepreneur, you will see signs 0:24:41.440 --> 0:24:45.440 that you're not an entrepreneur. Our mind will latch onto 0:24:45.680 --> 0:24:49.840 any idea that we have planted. So the next time 0:24:49.880 --> 0:24:52.720 you want to get good at something, plant the thought. 0:24:53.520 --> 0:24:56.600 For example, if I want to launch a podcast, let 0:24:56.640 --> 0:25:00.240 me think about all the ways in which I be 0:25:00.320 --> 0:25:03.840 a good podcast host. Let me notice those things, let 0:25:03.920 --> 0:25:07.280 me surround myself with them, and that will develop my confidence. 0:25:07.760 --> 0:25:09.719 Whereas if I start noticing all the ways i'm not, 0:25:10.320 --> 0:25:14.040 that will als edent my confidence to get started. You 0:25:14.080 --> 0:25:17.879 want to use this principle to your advantage. Now I 0:25:17.880 --> 0:25:21.040 want to share a couple more with you. This is 0:25:21.080 --> 0:25:25.760 a big one. Don't compare your chapter one to someone 0:25:25.840 --> 0:25:32.040 else's chapter twenty. Stop measuring your success by others' timelines. 0:25:32.720 --> 0:25:37.120 Everyone has their own path and success isn't linear. Focus 0:25:37.160 --> 0:25:42.760 on your own journey without getting distracted by others perceived achievements. 0:25:43.960 --> 0:25:48.800 Unsuccessful people look at where people are today and wonder 0:25:48.840 --> 0:25:53.520 how far they are. Successful people look at and learn 0:25:53.760 --> 0:25:59.879 how those people started. They turn envy into study. Instead 0:25:59.880 --> 0:26:05.040 of envying where someone is, study where they started. Instead 0:26:05.040 --> 0:26:09.560 of envying what someone has, study how they got it. 0:26:10.160 --> 0:26:15.520 Instead of envying the life someone's living, study the parts 0:26:15.560 --> 0:26:20.520 of their life that are unseen. That's what it takes 0:26:20.960 --> 0:26:24.080 to become great. Two more things I wanted to share 0:26:24.080 --> 0:26:28.679 with you. You don't need everyone to like you. It's okay 0:26:28.720 --> 0:26:33.840 to be misunderstood. Successful people understand that when you're doing 0:26:33.920 --> 0:26:39.159 things that are new, fresh, innovative, exciting, it can be 0:26:39.320 --> 0:26:44.240 too overwhelming and surprising for others. Your work ethic, your 0:26:44.320 --> 0:26:49.560 work rate, your dedication, your discipline might scare people. And 0:26:49.600 --> 0:26:54.320 when people are scared, their fear usually comes out as 0:26:54.440 --> 0:26:59.120 insecurity or noticing flaws in you. It's not about them, 0:26:59.520 --> 0:27:03.560 it's not about you. It's what fear does to people. 0:27:04.440 --> 0:27:08.840 You don't need everyone to like you, and you will 0:27:08.880 --> 0:27:13.159 never like everyone. That's the reality, and that's the final 0:27:13.240 --> 0:27:17.760 step to realize. Some relationships are meant to be short chapters, 0:27:18.440 --> 0:27:23.040 not lifelong books. Not every friendship, partnership, or connection is 0:27:23.080 --> 0:27:26.840