1 00:00:01,880 --> 00:00:04,960 Speaker 1: Hey everyone, it's Jay Sheddy and I'm thrilled to announce 2 00:00:05,000 --> 00:00:07,840 Speaker 1: my podcast tour. For the first time ever, you can 3 00:00:07,880 --> 00:00:12,160 Speaker 1: experience on Purpose in person. Join me in a city 4 00:00:12,200 --> 00:00:17,200 Speaker 1: near you for meaningful, insightful conversations with surprise guests. It 5 00:00:17,239 --> 00:00:20,439 Speaker 1: could be a celebrity, top wellness expert, or a CEO 6 00:00:20,720 --> 00:00:25,079 Speaker 1: or business leader. We'll dive into experiences designed to experience growth, 7 00:00:25,360 --> 00:00:29,159 Speaker 1: spark learning, and build real connections. I can't wait to 8 00:00:29,200 --> 00:00:32,400 Speaker 1: meet you. There are a limited number of VIP experiences 9 00:00:32,600 --> 00:00:36,000 Speaker 1: for a private Q and a intimate meditation and a 10 00:00:36,080 --> 00:00:39,360 Speaker 1: meet and greet with photos. Tickets are on sale now. 11 00:00:39,720 --> 00:00:43,520 Speaker 1: Head to Jysheddy dot me forward slash tour and get 12 00:00:43,560 --> 00:00:49,159 Speaker 1: yours today. Are you busy but doing all the wrong things? 13 00:00:50,479 --> 00:00:53,200 Speaker 1: Think about this for a second. The number one health 14 00:00:53,240 --> 00:01:01,720 Speaker 1: and wellness podcast Jay Setty Jay sheddyt Hey everyone, welcome 15 00:01:01,760 --> 00:01:05,840 Speaker 1: back to On Purpose. I'm your host, Jay Chatty, and 16 00:01:05,920 --> 00:01:09,720 Speaker 1: I'm so grateful that you're back here to listen, learn 17 00:01:09,920 --> 00:01:12,840 Speaker 1: and grow. Now today I'm going to talk to you 18 00:01:13,280 --> 00:01:18,240 Speaker 1: about how you can become more successful than ninety percent 19 00:01:18,560 --> 00:01:22,720 Speaker 1: of people. Most of us believe that the people who 20 00:01:22,760 --> 00:01:27,880 Speaker 1: achieve greatness, the people who do amazing things, are special, 21 00:01:28,520 --> 00:01:32,119 Speaker 1: that in some way they're different from us. And here's 22 00:01:32,160 --> 00:01:38,320 Speaker 1: the reality. They're different in their consistency, they're different in 23 00:01:38,400 --> 00:01:43,640 Speaker 1: their creativity, they're different in their work ethic. But at 24 00:01:43,680 --> 00:01:48,440 Speaker 1: the core, they're not different. I believe this myself. For years, 25 00:01:48,880 --> 00:01:51,480 Speaker 1: I used to always think I'm not made for more. 26 00:01:51,920 --> 00:01:54,280 Speaker 1: I don't think I can achieve that. I don't think 27 00:01:54,280 --> 00:01:57,360 Speaker 1: i'm good enough. Things like that never happen to me. 28 00:01:58,120 --> 00:02:01,160 Speaker 1: And I'm guessing that you've said some things to yourself 29 00:02:01,640 --> 00:02:04,920 Speaker 1: multiple times. How many times have you actually had an 30 00:02:04,960 --> 00:02:09,680 Speaker 1: amazing opportunity? You get invited to a potential client's dinner 31 00:02:10,040 --> 00:02:13,480 Speaker 1: and you don't even show up because you're so scared 32 00:02:13,840 --> 00:02:18,639 Speaker 1: of ruining it, you don't even try. Or what about this? 33 00:02:19,000 --> 00:02:21,079 Speaker 1: Someone says to you, you know what, I know you're 34 00:02:21,080 --> 00:02:23,959 Speaker 1: trying to get good at website design. I'll actually pay 35 00:02:24,000 --> 00:02:25,320 Speaker 1: you to do it, and you say, no, no, no, 36 00:02:25,320 --> 00:02:28,280 Speaker 1: I'll just do it for free because I'm not that experienced. 37 00:02:29,000 --> 00:02:33,680 Speaker 1: We sabotage ourselves, we sell ourselves short, and we don't 38 00:02:33,720 --> 00:02:37,880 Speaker 1: build even when opportunities are coming. This is why I 39 00:02:37,919 --> 00:02:41,600 Speaker 1: truly believe that all of us have had opportunities We've 40 00:02:41,639 --> 00:02:45,519 Speaker 1: had moments where we could have been better, performed better, 41 00:02:45,880 --> 00:02:49,919 Speaker 1: had opportunities to grow, but we weren't ready for them. 42 00:02:50,400 --> 00:02:53,880 Speaker 1: And it's because we're not doing what the ten percent, 43 00:02:54,480 --> 00:02:58,720 Speaker 1: what the five percent, what the one percent are doing. 44 00:02:59,440 --> 00:03:02,080 Speaker 1: And that's today is all about. I want to walk 45 00:03:02,120 --> 00:03:06,480 Speaker 1: you through the tools, through the ideas, through the insights 46 00:03:07,080 --> 00:03:10,520 Speaker 1: that you may miss, that you may not notice. Maybe 47 00:03:10,560 --> 00:03:13,200 Speaker 1: you didn't grow up around an entrepreneur, maybe you didn't 48 00:03:13,240 --> 00:03:16,200 Speaker 1: grow up around a high achiever and you didn't get 49 00:03:16,240 --> 00:03:22,600 Speaker 1: the opportunity to learn this from them. I believe that productivity, effectiveness, 50 00:03:22,880 --> 00:03:27,080 Speaker 1: and achievement are all possible for you and for me. 51 00:03:28,000 --> 00:03:29,920 Speaker 1: And here's what I want you to do. I want 52 00:03:29,960 --> 00:03:31,960 Speaker 1: you to get your notebook out and if you're walking, 53 00:03:31,960 --> 00:03:34,200 Speaker 1: if you're running, if you're at the gym, don't worry. 54 00:03:34,600 --> 00:03:38,480 Speaker 1: Just take a screenshot of the moments I mentioned things 55 00:03:38,480 --> 00:03:40,760 Speaker 1: that you know you need to come back to. And 56 00:03:40,800 --> 00:03:42,520 Speaker 1: this is one of those episodes that you're going to 57 00:03:42,560 --> 00:03:45,920 Speaker 1: want to send to a friend, a family member, because 58 00:03:45,960 --> 00:03:48,760 Speaker 1: I want you to share the insights so you get 59 00:03:48,760 --> 00:03:52,680 Speaker 1: better at practicing them. Here's the first one. If I 60 00:03:52,760 --> 00:03:56,480 Speaker 1: told you that to become more successful than ninety percent 61 00:03:56,520 --> 00:04:00,880 Speaker 1: of people. You had to focus on one thing, and 62 00:04:00,920 --> 00:04:06,160 Speaker 1: that one thing was patterns. Would you believe me? Would 63 00:04:06,160 --> 00:04:07,960 Speaker 1: you get it? I mean, I've even wanted to write 64 00:04:07,960 --> 00:04:09,640 Speaker 1: a book about this, and I don't because I just 65 00:04:09,680 --> 00:04:12,160 Speaker 1: think everyone's going to look at me and think, Jerry Pattens, 66 00:04:12,200 --> 00:04:15,560 Speaker 1: what do you even mean? Well, here's the point. If 67 00:04:15,600 --> 00:04:20,159 Speaker 1: you look at anyone who's had success in any industry, 68 00:04:20,800 --> 00:04:24,960 Speaker 1: it's because they understand patterns. If you look at people 69 00:04:25,000 --> 00:04:29,160 Speaker 1: who are brilliant at investing, whether it's property or stocks, 70 00:04:29,920 --> 00:04:34,039 Speaker 1: they know when to get involved. They've followed the pattern 71 00:04:34,160 --> 00:04:37,600 Speaker 1: long enough to know when to get in and when 72 00:04:37,640 --> 00:04:40,960 Speaker 1: to get out. It's a pattern that they've analyzed and 73 00:04:41,080 --> 00:04:44,679 Speaker 1: observed and learned. If you look at people like mister 74 00:04:44,760 --> 00:04:49,359 Speaker 1: Beast who've had incredible success on YouTube, why does that 75 00:04:49,440 --> 00:04:54,520 Speaker 1: happen Because he's understood the pattern. He's understood the algorithm, 76 00:04:54,520 --> 00:04:57,840 Speaker 1: which is just another word for pattern, and he's observed 77 00:04:57,880 --> 00:05:01,480 Speaker 1: that pattern, mastered that pattern, and then delivered to it. 78 00:05:02,000 --> 00:05:04,520 Speaker 1: He knows what to do in the first three seconds, 79 00:05:04,720 --> 00:05:07,120 Speaker 1: he knows what to do in the last nine seconds. 80 00:05:07,360 --> 00:05:10,080 Speaker 1: He knows what to do in the middle to keep 81 00:05:10,120 --> 00:05:14,960 Speaker 1: your attention. He's mastered a pattern. If you look at 82 00:05:14,960 --> 00:05:18,200 Speaker 1: your favorite movie, you look at your favorite TV shows, 83 00:05:18,240 --> 00:05:22,520 Speaker 1: there's a rhythm to the script. There's a pattern. And 84 00:05:22,560 --> 00:05:26,360 Speaker 1: here's what's true. The most successful people in the world 85 00:05:27,200 --> 00:05:34,240 Speaker 1: are either pattern observers, pattern makers, pattern disruptors. But they're 86 00:05:34,279 --> 00:05:39,720 Speaker 1: definitely not one thing pattern followers. See. What's really interesting 87 00:05:39,800 --> 00:05:44,440 Speaker 1: about the ten percent is that their pattern observers, pattern makers, 88 00:05:44,480 --> 00:05:49,599 Speaker 1: pattern disruptors. But most of us are pattern followers. With 89 00:05:49,760 --> 00:05:55,279 Speaker 1: a consumer we follow the pattern, we follow pages. We 90 00:05:55,480 --> 00:05:59,039 Speaker 1: use what we're given and we use it to consume. 91 00:05:59,560 --> 00:06:01,760 Speaker 1: We don't use it to create. We don't use it 92 00:06:01,839 --> 00:06:04,560 Speaker 1: to build. We don't use it to think. We use 93 00:06:04,640 --> 00:06:08,640 Speaker 1: it to consume. We use it to consume our time. 94 00:06:09,400 --> 00:06:12,479 Speaker 1: We use it to pass time. We use it to 95 00:06:12,640 --> 00:06:18,280 Speaker 1: pass waste energy. We don't use it to create, build, disrupt, 96 00:06:18,440 --> 00:06:21,599 Speaker 1: or observe. If you think about the amount of creators 97 00:06:21,640 --> 00:06:24,560 Speaker 1: there are in the world that are social media creators 98 00:06:25,080 --> 00:06:29,600 Speaker 1: versus the number of social media consumers, we have the 99 00:06:29,680 --> 00:06:32,360 Speaker 1: numbers in front of us. The majority of people in 100 00:06:32,400 --> 00:06:35,640 Speaker 1: the world, the ninety percent of the world, are consumers. 101 00:06:36,040 --> 00:06:40,919 Speaker 1: They're watching, liking, commenting, sharing. Now, there's nothing wrong with that. 102 00:06:41,320 --> 00:06:43,960 Speaker 1: I too am a consumer, and sometimes to be a 103 00:06:43,960 --> 00:06:48,040 Speaker 1: good disruptor, maker or observer, you have to be a follower. 104 00:06:48,480 --> 00:06:51,720 Speaker 1: You have to be a consumer, but then you have 105 00:06:51,800 --> 00:06:55,640 Speaker 1: to do more with it once you have followed, once 106 00:06:55,680 --> 00:07:01,720 Speaker 1: you've lived in the established patterns systems, or you have 107 00:07:01,800 --> 00:07:06,320 Speaker 1: to get good at observing them. A pattern observer or 108 00:07:06,360 --> 00:07:12,840 Speaker 1: a pattern seer is great at recognizing existing patterns, trends, 109 00:07:13,160 --> 00:07:18,800 Speaker 1: or connections. They can observe and identify relationships, often excelling 110 00:07:18,840 --> 00:07:24,960 Speaker 1: in analysis and foresight. They have the ability to strategize 111 00:07:25,560 --> 00:07:30,560 Speaker 1: based on their findings. So, for example, if a social 112 00:07:30,600 --> 00:07:36,600 Speaker 1: media creator sees, oh, when I start a video that says, hey, 113 00:07:36,800 --> 00:07:41,040 Speaker 1: did you know? They realize that people click five times 114 00:07:41,120 --> 00:07:43,880 Speaker 1: is more times? And when they put a call to 115 00:07:43,960 --> 00:07:47,440 Speaker 1: action at the end, they realize people share the video 116 00:07:47,560 --> 00:07:51,760 Speaker 1: more than three times. If I observe that, I can 117 00:07:51,840 --> 00:07:55,560 Speaker 1: now apply that when I create. If you see that 118 00:07:55,640 --> 00:07:57,840 Speaker 1: some of the biggest brands in the world today, before 119 00:07:57,880 --> 00:08:02,040 Speaker 1: they launch, they start a mailing list something exciting's coming soon. 120 00:08:02,440 --> 00:08:05,320 Speaker 1: Be the first to find out everyone subscribes to the 121 00:08:05,360 --> 00:08:10,560 Speaker 1: mailing list. They discover how many people are interested. If 122 00:08:10,600 --> 00:08:13,840 Speaker 1: you observe that pattern, you too can use it. For 123 00:08:13,920 --> 00:08:17,480 Speaker 1: your business. Too often we're trying to reinvent the wheel. 124 00:08:18,000 --> 00:08:20,920 Speaker 1: We're trying to start from scratch, We're trying to build 125 00:08:21,080 --> 00:08:25,480 Speaker 1: from the beginning, from the bottom. The reality is someone 126 00:08:25,560 --> 00:08:29,040 Speaker 1: else has figured it out. Can you watch that pattern? 127 00:08:29,760 --> 00:08:33,280 Speaker 1: Can you notice that pattern? And if you can, you 128 00:08:33,400 --> 00:08:39,120 Speaker 1: become a pattern observer and then ideally you apply it. Now, 129 00:08:39,280 --> 00:08:43,240 Speaker 1: if you get good at observing patterns, you might have 130 00:08:43,320 --> 00:08:48,559 Speaker 1: the ability to become a pattern maker. These individuals create 131 00:08:48,840 --> 00:08:55,480 Speaker 1: new patterns, systems, or frameworks. They're innovators who build solutions, processes, 132 00:08:55,840 --> 00:09:00,679 Speaker 1: or artistic work that didn't exist before. And they've studied 133 00:09:00,840 --> 00:09:04,520 Speaker 1: the patterns so well that they know how to build 134 00:09:04,559 --> 00:09:08,240 Speaker 1: for it, they know how to create for it. But 135 00:09:08,360 --> 00:09:12,840 Speaker 1: now there's one more person the pattern disrupted the rarest 136 00:09:12,880 --> 00:09:17,240 Speaker 1: of them. All. These people challenge or break existing patterns. 137 00:09:17,480 --> 00:09:20,840 Speaker 1: Take someone like Steve Jobs, who invents the smartphone at 138 00:09:20,880 --> 00:09:23,880 Speaker 1: a time when everyone still had buttons on their phone 139 00:09:24,240 --> 00:09:28,520 Speaker 1: and small screens. When you think about the origination of 140 00:09:28,559 --> 00:09:32,960 Speaker 1: Spotify by Daniel Eck, when you think about the rise 141 00:09:33,360 --> 00:09:37,720 Speaker 1: of computers, when people didn't think everyone needed a personal computer. 142 00:09:38,160 --> 00:09:40,600 Speaker 1: They just believe that there'd be a few for the 143 00:09:40,640 --> 00:09:46,000 Speaker 1: whole world. These people are rebels or revolutionaries. If you 144 00:09:46,000 --> 00:09:49,600 Speaker 1: think about the founders of social media apps, who created 145 00:09:49,640 --> 00:09:53,679 Speaker 1: an online universe that didn't exist before, but even disrupted 146 00:09:53,679 --> 00:09:57,880 Speaker 1: the patterns. So you can see that anyone who is 147 00:09:57,920 --> 00:10:02,839 Speaker 1: successful is ubset with patterns. And I want to ask you, 148 00:10:03,240 --> 00:10:07,960 Speaker 1: whatever industry you're in, whatever place you're in, have you 149 00:10:08,160 --> 00:10:11,800 Speaker 1: understood the pattern of the industry? What's the pattern of 150 00:10:11,840 --> 00:10:15,720 Speaker 1: the person who gets promoted? What's the pattern of the 151 00:10:15,760 --> 00:10:19,680 Speaker 1: person who gets selected. Now, our mind will try and 152 00:10:19,720 --> 00:10:23,000 Speaker 1: say things like, Oh, it's just because they've been sucking up. Oh, 153 00:10:23,040 --> 00:10:25,880 Speaker 1: it's just because they're the ones who's you know, they've 154 00:10:25,920 --> 00:10:28,920 Speaker 1: just been around the longest. All of that may be true, 155 00:10:29,440 --> 00:10:34,960 Speaker 1: but challenge yourself. Challenge yourself to observe the pattern. If 156 00:10:34,960 --> 00:10:39,800 Speaker 1: you observe the pattern, you will master that place. If 157 00:10:39,800 --> 00:10:42,880 Speaker 1: you look at good health, it's a pattern. How much protein, 158 00:10:43,080 --> 00:10:46,160 Speaker 1: how much cardio, how much strength training. If you look 159 00:10:46,200 --> 00:10:49,120 Speaker 1: at anything you want to be successful at life, learn 160 00:10:49,400 --> 00:10:53,240 Speaker 1: the patterns, and learn the patterns from the pattern makers 161 00:10:53,480 --> 00:10:57,840 Speaker 1: and observe it. And sometimes don't even listen to what 162 00:10:57,920 --> 00:11:01,720 Speaker 1: they say, watch what they do. Do. A lot of us 163 00:11:01,720 --> 00:11:04,000 Speaker 1: sit there and we listen to someone teaching us the 164 00:11:04,040 --> 00:11:06,360 Speaker 1: pattern when actually, if you want to be the best 165 00:11:06,400 --> 00:11:12,120 Speaker 1: pattern reader, watch it. Watch the person do their art masterfully. 166 00:11:13,080 --> 00:11:18,040 Speaker 1: That step one. Now, the second step about becoming more 167 00:11:18,160 --> 00:11:21,840 Speaker 1: successful and impactful than ninety percent of people is asking 168 00:11:21,880 --> 00:11:26,960 Speaker 1: yourself this question. Are you busy but doing all the 169 00:11:27,000 --> 00:11:32,439 Speaker 1: wrong things? Think about this for a second. Imagine this. 170 00:11:33,000 --> 00:11:37,280 Speaker 1: Two people walk into a room. One sees a handcrafted 171 00:11:37,360 --> 00:11:41,679 Speaker 1: desk and thinks that's pretty nice. The other sees the 172 00:11:41,720 --> 00:11:46,880 Speaker 1: same desk but gasps, this is a masterpiece. Why do 173 00:11:46,920 --> 00:11:51,320 Speaker 1: they have a different reaction? The second person spent two 174 00:11:51,360 --> 00:11:56,720 Speaker 1: frustrating hours assembling it from flat pack pieces, cursing over 175 00:11:56,840 --> 00:12:01,080 Speaker 1: missing screws, and doing the work. This is known as 176 00:12:01,120 --> 00:12:04,920 Speaker 1: the Ikea effect. It hijacks your brain and makes you 177 00:12:05,000 --> 00:12:11,839 Speaker 1: believe your effort has magically transformed something ordinary into something extraordinary. 178 00:12:12,440 --> 00:12:16,240 Speaker 1: And this isn't just about furniture. It's why parents treasure 179 00:12:16,320 --> 00:12:20,160 Speaker 1: their child scribble drawing more than a piece of Picasso's art. 180 00:12:20,600 --> 00:12:26,000 Speaker 1: It's why startups cling to ideas others call doomed. It's 181 00:12:26,000 --> 00:12:29,760 Speaker 1: why your half baked project feels like a work of art. 182 00:12:30,080 --> 00:12:35,600 Speaker 1: Psychologists discovered the Ikea effect through experiments where participants built 183 00:12:35,800 --> 00:12:40,880 Speaker 1: simple things like lego models or origami. The shocking result, 184 00:12:41,440 --> 00:12:45,319 Speaker 1: people were willing to pay significantly more for the creations 185 00:12:45,400 --> 00:12:49,760 Speaker 1: they built, even when they looked objectively worse than a 186 00:12:49,800 --> 00:12:56,959 Speaker 1: professional version. Effort plus ownership equals value. And why is that? 187 00:12:57,400 --> 00:13:03,160 Speaker 1: Our brains crave meaning and effort creates attachment. The harder 188 00:13:03,160 --> 00:13:06,760 Speaker 1: we work on something, the more we feel it's part 189 00:13:06,800 --> 00:13:10,040 Speaker 1: of us. Now that's not a bad thing. It means 190 00:13:10,080 --> 00:13:13,199 Speaker 1: we should take ownership, we should grow. But here's what 191 00:13:13,280 --> 00:13:18,560 Speaker 1: successful people do. They realize that the Ikea effect can 192 00:13:18,600 --> 00:13:24,000 Speaker 1: blind us. It makes us cling to bad ideas, dysfunctional relationships, 193 00:13:24,400 --> 00:13:28,640 Speaker 1: or failing projects simply because we've poured so much of 194 00:13:28,679 --> 00:13:33,560 Speaker 1: ourselves into them. It's a psychological trap. The more effort 195 00:13:33,559 --> 00:13:37,240 Speaker 1: you invest, the harder it becomes to let go. So 196 00:13:37,360 --> 00:13:41,400 Speaker 1: the next time you find yourself obsessively defending something you've built, 197 00:13:41,880 --> 00:13:46,080 Speaker 1: ask yourself, do I love this because it's great or 198 00:13:46,120 --> 00:13:49,040 Speaker 1: because I made it? The most successful people in the 199 00:13:49,080 --> 00:13:53,040 Speaker 1: world are good at being detached. They're good at quitting something. 200 00:13:53,280 --> 00:13:57,080 Speaker 1: They're good at leaving something behind when it isn't great 201 00:13:57,400 --> 00:14:00,079 Speaker 1: and they can't make it better. They're not so at 202 00:14:00,120 --> 00:14:03,120 Speaker 1: task to their ideas that they think there's only one way. 203 00:14:03,559 --> 00:14:07,680 Speaker 1: If this doesn't happen, nothing else will they find another way? 204 00:14:08,080 --> 00:14:12,400 Speaker 1: They build another path. They're open to the idea. A 205 00:14:12,440 --> 00:14:15,320 Speaker 1: lot of us are too attached to the work we've 206 00:14:15,320 --> 00:14:18,880 Speaker 1: put into something that we don't want to work on 207 00:14:19,040 --> 00:14:23,920 Speaker 1: building something else. You've studied something for three years and graduated, 208 00:14:24,360 --> 00:14:27,240 Speaker 1: so now, even though you have an amazing opportunity to 209 00:14:27,240 --> 00:14:31,360 Speaker 1: do something completely different, you feel like you're wasting the 210 00:14:31,440 --> 00:14:35,600 Speaker 1: three years. You feel like you're leaving something behind that's valuable. 211 00:14:36,280 --> 00:14:40,760 Speaker 1: Rather than feeling the inspiration and excitement of the new 212 00:14:40,800 --> 00:14:44,760 Speaker 1: opportunity in front of you, you're letting what's known in 213 00:14:44,800 --> 00:14:50,640 Speaker 1: economics as sunk cost bias slow you down. Sunk cost 214 00:14:50,720 --> 00:14:55,120 Speaker 1: bias is where you're biased by sunk cost. You've already 215 00:14:55,160 --> 00:14:58,520 Speaker 1: invested so much time and energy into something you need 216 00:14:58,520 --> 00:15:02,440 Speaker 1: it to become meaningful, to give your life meaning, rather 217 00:15:02,520 --> 00:15:07,480 Speaker 1: than recognizing this doesn't serve me anymore, This isn't valuable anymore, 218 00:15:08,000 --> 00:15:11,840 Speaker 1: this isn't my goal anymore, and that's okay. I'll give 219 00:15:11,880 --> 00:15:14,480 Speaker 1: you an example where I had to practice this. Some 220 00:15:14,520 --> 00:15:17,840 Speaker 1: of you may not even know this. Originally, my community 221 00:15:18,000 --> 00:15:22,479 Speaker 1: built on Facebook, I have around thirty million followers on Facebook, 222 00:15:22,640 --> 00:15:25,560 Speaker 1: which is where I first started as a creator, and 223 00:15:25,600 --> 00:15:28,880 Speaker 1: at one point I realized that it wasn't serving me 224 00:15:29,280 --> 00:15:31,480 Speaker 1: the content I was creating. The platform was hard to 225 00:15:31,520 --> 00:15:34,120 Speaker 1: grow on and I realized I really wanted to launch 226 00:15:34,160 --> 00:15:37,200 Speaker 1: a podcast. So here we are. And if I had 227 00:15:37,200 --> 00:15:39,520 Speaker 1: said to myself, no, no, no, I'm a facebooker. That's 228 00:15:39,520 --> 00:15:41,400 Speaker 1: what I'm known as, that's what I have to do, 229 00:15:41,800 --> 00:15:45,080 Speaker 1: I've put in so much effort into this, I would 230 00:15:45,120 --> 00:15:48,440 Speaker 1: never be here with you today. So much of what 231 00:15:48,560 --> 00:15:52,520 Speaker 1: you'll create tomorrow is when you'll let go of what 232 00:15:52,600 --> 00:15:57,560 Speaker 1: you do today. Don't let your attachment hold you back. 233 00:15:59,040 --> 00:16:02,040 Speaker 1: I couldn't be more exc to share something truly special 234 00:16:02,160 --> 00:16:04,240 Speaker 1: with all you tea lovers out there. 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What if I told you that 256 00:17:32,160 --> 00:17:35,359 Speaker 1: the key to your success isn't just hard work or talent, 257 00:17:36,280 --> 00:17:40,399 Speaker 1: but someone else's belief in you. What if their faith 258 00:17:40,400 --> 00:17:44,920 Speaker 1: in you could actually shape who you become imagine this. 259 00:17:45,440 --> 00:17:49,080 Speaker 1: You're in a classroom and the teacher believes your destined 260 00:17:49,080 --> 00:17:53,639 Speaker 1: for greatness. She sees your potential, and without even realizing it, 261 00:17:53,960 --> 00:17:59,959 Speaker 1: she starts treating you differently, more encouragement, more attention, more opportunities, 262 00:18:00,760 --> 00:18:05,040 Speaker 1: and then something incredible happens. You start to live up 263 00:18:05,040 --> 00:18:09,920 Speaker 1: to her expectations. Your grades saw, your confidence grows, and 264 00:18:10,000 --> 00:18:13,760 Speaker 1: you begin to believe in yourself more. But here's the twist. 265 00:18:14,400 --> 00:18:17,439 Speaker 1: It wasn't just about your ability. It was about the 266 00:18:17,520 --> 00:18:22,480 Speaker 1: belief someone else had in you. Welcome to the Pygmalion effect, 267 00:18:22,880 --> 00:18:28,200 Speaker 1: a psychological phenomenon where higher expectations lead to better performance. 268 00:18:28,720 --> 00:18:33,000 Speaker 1: And this isn't just some motivational theory. It's scientifically proven. 269 00:18:33,760 --> 00:18:39,000 Speaker 1: Researchers discovered this by conducting an experiment with students. Teachers 270 00:18:39,000 --> 00:18:42,879 Speaker 1: were told that certain students were intellectual boomers, though in 271 00:18:42,920 --> 00:18:47,440 Speaker 1: reality these students were picked at random, but by believing 272 00:18:47,480 --> 00:18:51,919 Speaker 1: in their potential, those students performed significantly better by the 273 00:18:52,040 --> 00:18:55,640 Speaker 1: end of the year. The Pygmalion effect shows how our 274 00:18:55,680 --> 00:19:00,760 Speaker 1: expectations shape our reality. When others believe in us, it 275 00:19:00,880 --> 00:19:04,959 Speaker 1: shifts our behavior, it boosts our self esteem, and it 276 00:19:05,080 --> 00:19:08,399 Speaker 1: unlocks our abilities that we didn't even know we had. 277 00:19:09,119 --> 00:19:11,920 Speaker 1: But I know what you're thinking, Jaye, no one believes 278 00:19:11,920 --> 00:19:14,679 Speaker 1: in me. Well maybe you've had a coach, a mentor 279 00:19:14,840 --> 00:19:17,760 Speaker 1: family member or friend. But I know some of you 280 00:19:17,800 --> 00:19:20,919 Speaker 1: are still thinking, JA, don't really have people like that 281 00:19:21,040 --> 00:19:25,080 Speaker 1: around me. Well, here's the most amazing thing. The real 282 00:19:25,160 --> 00:19:29,359 Speaker 1: power of the Pygmalion effect is it's about your own 283 00:19:29,480 --> 00:19:33,359 Speaker 1: belief in yourself. If you start holding yourself to a 284 00:19:33,440 --> 00:19:38,000 Speaker 1: higher standard, if you expect more from yourself, you'll start 285 00:19:38,040 --> 00:19:41,720 Speaker 1: to see that belief reflected in your actions. Think about 286 00:19:41,760 --> 00:19:46,399 Speaker 1: someone like Kobe Bryant who had his Momba mentality. It 287 00:19:46,480 --> 00:19:49,800 Speaker 1: was a mentality that he aspired for that he channeled 288 00:19:49,840 --> 00:19:53,200 Speaker 1: during a game. It was a belief he had in himself, 289 00:19:53,600 --> 00:19:57,000 Speaker 1: a potential that existed. You look at the alter ego 290 00:19:57,040 --> 00:20:00,720 Speaker 1: of Beyonce. Sasha fears she knows who she is in 291 00:20:00,760 --> 00:20:04,360 Speaker 1: that moment. It allows her to almost be acting out 292 00:20:04,359 --> 00:20:06,800 Speaker 1: of a body, to be a different level of herself. 293 00:20:07,600 --> 00:20:11,080 Speaker 1: What's the beast mode version of you? What's the version 294 00:20:11,119 --> 00:20:13,679 Speaker 1: of you that you aspire to be like? And you 295 00:20:13,840 --> 00:20:16,840 Speaker 1: notice you have the potential, but you need to unleash it. 296 00:20:17,920 --> 00:20:19,560 Speaker 1: I've thought about this for a long time in my 297 00:20:19,600 --> 00:20:23,080 Speaker 1: own life. When I first met my mentor who believed 298 00:20:23,119 --> 00:20:25,879 Speaker 1: in me, I'd always say to him, No, I'm not 299 00:20:25,920 --> 00:20:28,760 Speaker 1: an entrepreneur. I'm just a creative. I'm just an artist. 300 00:20:29,000 --> 00:20:32,000 Speaker 1: I need to work for someone. I can't work for myself. 301 00:20:32,080 --> 00:20:34,400 Speaker 1: I'm not an entrepreneur. I would say this to him 302 00:20:34,760 --> 00:20:40,240 Speaker 1: again and again and again. Today I realize that I 303 00:20:40,280 --> 00:20:43,280 Speaker 1: was wrong. I have the ability to be an entrepreneur. 304 00:20:43,320 --> 00:20:46,040 Speaker 1: I have the ability to be a business owner. Why 305 00:20:46,640 --> 00:20:50,200 Speaker 1: because I allowed myself to have that vision for myself. 306 00:20:51,080 --> 00:20:55,280 Speaker 1: When people don't have a greater vision for you, remember 307 00:20:55,359 --> 00:20:58,960 Speaker 1: to hold a greater vision for yourself. Not that you 308 00:20:59,040 --> 00:21:03,040 Speaker 1: believe you are those things now, but that you're working towards, 309 00:21:03,440 --> 00:21:09,320 Speaker 1: you're aspiring towards all of those things being possible. I 310 00:21:09,400 --> 00:21:12,479 Speaker 1: know you can do it. I know it's possible, and 311 00:21:12,520 --> 00:21:15,760 Speaker 1: I'm here telling you that. If you've never had someone 312 00:21:15,800 --> 00:21:19,120 Speaker 1: in your life tell you they believe in you, here 313 00:21:19,160 --> 00:21:23,160 Speaker 1: I am now. I do believe in you. I see 314 00:21:23,160 --> 00:21:27,960 Speaker 1: your potential. I notice you're trying. I acknowledge that you 315 00:21:28,000 --> 00:21:32,399 Speaker 1: show up here every day every week, and you're ready 316 00:21:32,440 --> 00:21:35,760 Speaker 1: for the next level. I want you to start seeing 317 00:21:35,800 --> 00:21:40,520 Speaker 1: your future self and aspiring towards them. This next one 318 00:21:40,600 --> 00:21:44,480 Speaker 1: is probably my favorite one when it comes to the 319 00:21:44,520 --> 00:21:47,160 Speaker 1: things the ten percent do that the ninety percent don't. 320 00:21:48,160 --> 00:21:50,440 Speaker 1: And I want you to think about it like this. 321 00:21:51,440 --> 00:21:54,680 Speaker 1: Imagine you just learned about a new concept. Maybe it's 322 00:21:54,680 --> 00:21:57,040 Speaker 1: a word, a brand, or even a type of food. 323 00:21:57,600 --> 00:22:01,960 Speaker 1: It's on your mind, and suddenly you start seeing it everywhere. 324 00:22:02,400 --> 00:22:06,080 Speaker 1: You hear it in conversation, you spot it in social media, 325 00:22:06,119 --> 00:22:09,000 Speaker 1: and you even see a billboard for it. It's like 326 00:22:09,040 --> 00:22:12,280 Speaker 1: the universe is throwing this thing at you from all directions. 327 00:22:12,840 --> 00:22:16,040 Speaker 1: It could be numerology. You see eleven eleven everywhere. Literally, 328 00:22:16,119 --> 00:22:19,040 Speaker 1: while I'm recording this, it's twelve twenty two and I 329 00:22:19,119 --> 00:22:23,480 Speaker 1: just saw two two two. Right. Maybe it's the cyber truck, 330 00:22:23,600 --> 00:22:25,600 Speaker 1: the Tesla cyber truck. You've been talking about it, you 331 00:22:25,640 --> 00:22:28,240 Speaker 1: now see everywhere in the world. Me and my friend 332 00:22:28,320 --> 00:22:30,120 Speaker 1: were talking about the other day how we don't see 333 00:22:30,119 --> 00:22:32,960 Speaker 1: a particular color of a particular car. The next thing, 334 00:22:33,000 --> 00:22:36,560 Speaker 1: you know, we could see it everywhere. But here's the truth. 335 00:22:37,280 --> 00:22:41,960 Speaker 1: It's not happening more. It's just you notice it more. Right, 336 00:22:42,000 --> 00:22:45,919 Speaker 1: It's only twelve twenty two or eleven eleven at you 337 00:22:45,920 --> 00:22:49,399 Speaker 1: know certain times of the day. It's not happening more often, 338 00:22:49,960 --> 00:22:52,720 Speaker 1: but you notice it more. Your brain's playing a trick. 339 00:22:53,480 --> 00:22:57,199 Speaker 1: Welcome to what's known as the badder main off phenomenon, 340 00:22:57,640 --> 00:23:01,640 Speaker 1: the mind bending illusion, where once you notice something, you 341 00:23:01,720 --> 00:23:06,960 Speaker 1: suddenly think it's everywhere. Your brain filters out everything that's irrelevant, 342 00:23:07,359 --> 00:23:10,840 Speaker 1: and once it's noticed something, it starts to pay attention 343 00:23:10,920 --> 00:23:14,160 Speaker 1: to it more. This makes you believe that it's appearing 344 00:23:14,200 --> 00:23:17,959 Speaker 1: all around you, when in reality, your brain's just hyper 345 00:23:18,000 --> 00:23:22,520 Speaker 1: focused on it. And this phenomenon happens because of cognitive bias. 346 00:23:23,119 --> 00:23:26,880 Speaker 1: Our brains are bombarded with information every second of the day, 347 00:23:27,440 --> 00:23:30,919 Speaker 1: so to avoid being overwhelmed, they filter out things that 348 00:23:31,000 --> 00:23:34,720 Speaker 1: don't seem important. But the moment something catches your attention, 349 00:23:35,200 --> 00:23:39,400 Speaker 1: maybe a new word or idea, your brain suddenly relearns 350 00:23:39,680 --> 00:23:42,879 Speaker 1: to look for it, and because you're now hyper aware 351 00:23:42,920 --> 00:23:46,800 Speaker 1: of it, it appears to be popping up everywhere, even 352 00:23:46,880 --> 00:23:50,040 Speaker 1: though it was always there. So how do you use 353 00:23:50,119 --> 00:23:53,879 Speaker 1: this like successful people? Well, let's say you're thinking about 354 00:23:53,920 --> 00:23:58,000 Speaker 1: starting a business. You read an icle about entrepreneurship, and boom, 355 00:23:58,200 --> 00:24:04,000 Speaker 1: you start noticing entrepreneurship stories everywhere, podcast, YouTube videos, friends 356 00:24:04,040 --> 00:24:07,320 Speaker 1: talking about their side gigs. The badder main off effect 357 00:24:07,560 --> 00:24:11,000 Speaker 1: has kicked in. It's not that there's more entrepreneurship around you, 358 00:24:11,440 --> 00:24:14,240 Speaker 1: it's that your brain is now hyper focused on it. 359 00:24:14,760 --> 00:24:17,280 Speaker 1: So whatever it is that you want to find in life, 360 00:24:17,359 --> 00:24:19,480 Speaker 1: whatever it is that you want to learn about in life, 361 00:24:20,000 --> 00:24:23,680 Speaker 1: plant the seed. Become hyper focused on it, and you'll 362 00:24:23,680 --> 00:24:28,960 Speaker 1: see it everywhere. But hey, this also works negatively. If 363 00:24:29,000 --> 00:24:33,480 Speaker 1: you think there aren't enough opportunities, you will find proof 364 00:24:33,520 --> 00:24:37,440 Speaker 1: around you that there aren't enough opportunities. If you feel 365 00:24:37,440 --> 00:24:41,240 Speaker 1: to yourself you're not an entrepreneur, you will see signs 366 00:24:41,440 --> 00:24:45,440 Speaker 1: that you're not an entrepreneur. Our mind will latch onto 367 00:24:45,680 --> 00:24:49,840 Speaker 1: any idea that we have planted. So the next time 368 00:24:49,880 --> 00:24:52,720 Speaker 1: you want to get good at something, plant the thought. 369 00:24:53,520 --> 00:24:56,600 Speaker 1: For example, if I want to launch a podcast, let 370 00:24:56,640 --> 00:25:00,240 Speaker 1: me think about all the ways in which I be 371 00:25:00,320 --> 00:25:03,840 Speaker 1: a good podcast host. Let me notice those things, let 372 00:25:03,920 --> 00:25:07,280 Speaker 1: me surround myself with them, and that will develop my confidence. 373 00:25:07,760 --> 00:25:09,719 Speaker 1: Whereas if I start noticing all the ways i'm not, 374 00:25:10,320 --> 00:25:14,040 Speaker 1: that will als edent my confidence to get started. You 375 00:25:14,080 --> 00:25:17,879 Speaker 1: want to use this principle to your advantage. Now I 376 00:25:17,880 --> 00:25:21,040 Speaker 1: want to share a couple more with you. This is 377 00:25:21,080 --> 00:25:25,760 Speaker 1: a big one. Don't compare your chapter one to someone 378 00:25:25,840 --> 00:25:32,040 Speaker 1: else's chapter twenty. Stop measuring your success by others' timelines. 379 00:25:32,720 --> 00:25:37,120 Speaker 1: Everyone has their own path and success isn't linear. Focus 380 00:25:37,160 --> 00:25:42,760 Speaker 1: on your own journey without getting distracted by others perceived achievements. 381 00:25:43,960 --> 00:25:48,800 Speaker 1: Unsuccessful people look at where people are today and wonder 382 00:25:48,840 --> 00:25:53,520 Speaker 1: how far they are. Successful people look at and learn 383 00:25:53,760 --> 00:25:59,879 Speaker 1: how those people started. They turn envy into study. Instead 384 00:25:59,880 --> 00:26:05,040 Speaker 1: of envying where someone is, study where they started. Instead 385 00:26:05,040 --> 00:26:09,560 Speaker 1: of envying what someone has, study how they got it. 386 00:26:10,160 --> 00:26:15,520 Speaker 1: Instead of envying the life someone's living, study the parts 387 00:26:15,560 --> 00:26:20,520 Speaker 1: of their life that are unseen. That's what it takes 388 00:26:20,960 --> 00:26:24,080 Speaker 1: to become great. Two more things I wanted to share 389 00:26:24,080 --> 00:26:28,679 Speaker 1: with you. You don't need everyone to like you. It's okay 390 00:26:28,720 --> 00:26:33,840 Speaker 1: to be misunderstood. Successful people understand that when you're doing 391 00:26:33,920 --> 00:26:39,159 Speaker 1: things that are new, fresh, innovative, exciting, it can be 392 00:26:39,320 --> 00:26:44,240 Speaker 1: too overwhelming and surprising for others. Your work ethic, your 393 00:26:44,320 --> 00:26:49,560 Speaker 1: work rate, your dedication, your discipline might scare people. And 394 00:26:49,600 --> 00:26:54,320 Speaker 1: when people are scared, their fear usually comes out as 395 00:26:54,440 --> 00:26:59,120 Speaker 1: insecurity or noticing flaws in you. It's not about them, 396 00:26:59,520 --> 00:27:03,560 Speaker 1: it's not about you. It's what fear does to people. 397 00:27:04,440 --> 00:27:08,840 Speaker 1: You don't need everyone to like you, and you will 398 00:27:08,880 --> 00:27:13,159 Speaker 1: never like everyone. That's the reality, and that's the final 399 00:27:13,240 --> 00:27:17,760 Speaker 1: step to realize. Some relationships are meant to be short chapters, 400 00:27:18,440 --> 00:27:23,040 Speaker 1: not lifelong books. Not every friendship, partnership, or connection is 401 00:27:23,080 --> 00:27:26,840 Speaker 1: meant to last forever, and that's okay. Some of us 402 00:27:26,920 --> 00:27:32,360 Speaker 1: never grow because we're scared to outgrow the people around us. 403 00:27:33,160 --> 00:27:37,639 Speaker 1: Some of us never move forward because we're held back 404 00:27:38,119 --> 00:27:42,160 Speaker 1: by the people around us. And some of us never 405 00:27:42,240 --> 00:27:45,399 Speaker 1: become who are meant to be because we think we 406 00:27:45,520 --> 00:27:50,520 Speaker 1: have to be like the people we're around. It's okay 407 00:27:50,760 --> 00:27:54,240 Speaker 1: to let go, It's okay to move on, and to 408 00:27:54,320 --> 00:27:59,760 Speaker 1: do it respectfully, gracefully, and kindly. You don't do this 409 00:28:00,000 --> 00:28:03,080 Speaker 1: because you think you're better than people. You do this 410 00:28:03,520 --> 00:28:06,879 Speaker 1: because you want to be better than who you were yesterday. 411 00:28:08,080 --> 00:28:10,840 Speaker 1: I really hope that these principles, actually I know these 412 00:28:10,880 --> 00:28:14,679 Speaker 1: principles will transform your life. Let me know when you 413 00:28:14,720 --> 00:28:17,080 Speaker 1: tag me in the stories. Which one resonated with you 414 00:28:17,760 --> 00:28:19,240 Speaker 1: and I can't wait for you to join in to 415 00:28:19,320 --> 00:28:22,960 Speaker 1: another episode. Thank you for listening today. I will see 416 00:28:22,960 --> 00:28:26,639 Speaker 1: you on the next one. Remember and forever in your corner, 417 00:28:27,080 --> 00:28:30,399 Speaker 1: and I'm always rooting for you. Take care. If you 418 00:28:30,480 --> 00:28:34,639 Speaker 1: love this episode, you'll love my interview with Kobe Bryant 419 00:28:34,880 --> 00:28:38,720 Speaker 1: on how to be strategic and obsessive to find your purpose. 420 00:28:39,040 --> 00:28:42,640 Speaker 1: Our children have become less imaginative about how to problem 421 00:28:42,640 --> 00:28:45,840 Speaker 1: solve in parents and coaches have become more directive and 422 00:28:45,920 --> 00:28:48,080 Speaker 1: trying to tell them how the behaviorsus teaching them how 423 00:28:48,080 --> 00:28:48,440 Speaker 1: to behave