1 00:00:00,280 --> 00:00:06,960 Speaker 1: Bloomberg Audio Studios, podcasts, radio news. 2 00:00:08,119 --> 00:00:11,240 Speaker 2: Here's the latest this morning. Auto Earning's reflecting some big 3 00:00:11,320 --> 00:00:15,600 Speaker 2: challenges for the industry, with ford A Stellantis delivering disappointing results, 4 00:00:15,800 --> 00:00:19,080 Speaker 2: Stillantis opting to bring back old models and wearing price 5 00:00:19,160 --> 00:00:21,479 Speaker 2: cards after a massive drop in sales during the first 6 00:00:21,480 --> 00:00:23,840 Speaker 2: half of the year. Joining us now to discuss the 7 00:00:23,880 --> 00:00:27,520 Speaker 2: Stalantis CEO Carlos Stavaras. Carlos, great to catch up with you, sir, 8 00:00:27,600 --> 00:00:30,000 Speaker 2: difficult mourning for the stock. We're down about eight percent, 9 00:00:30,440 --> 00:00:32,360 Speaker 2: you know that. I want to talk about some of 10 00:00:32,360 --> 00:00:34,680 Speaker 2: the brands. I'm not sure how many people recognize or 11 00:00:34,720 --> 00:00:37,320 Speaker 2: realize how big this company is. So just give me 12 00:00:37,360 --> 00:00:39,239 Speaker 2: a couple of seconds to go through this. At the 13 00:00:39,240 --> 00:00:43,360 Speaker 2: premium end, you've got the luxury brand like Maserati. Then 14 00:00:43,400 --> 00:00:46,600 Speaker 2: you've got Alfa, Romeo Lancier. You've got Jeep, which of 15 00:00:46,640 --> 00:00:48,760 Speaker 2: course is well known here in the United States, Christ 16 00:00:48,800 --> 00:00:53,360 Speaker 2: the Dodge ramp over. In Europe, Citron, Fiat opal Pergo, 17 00:00:53,800 --> 00:00:55,560 Speaker 2: a buff which, of course Abbath is part of the 18 00:00:55,560 --> 00:00:57,840 Speaker 2: Fiat business. This goes on and on and on, and 19 00:00:57,840 --> 00:01:00,920 Speaker 2: I'm trying to work out this morning. Carlos Wather you're 20 00:01:00,960 --> 00:01:04,480 Speaker 2: committed to all of that that lineup those brands, or 21 00:01:04,480 --> 00:01:06,720 Speaker 2: whether some of them could become and spun off. 22 00:01:08,680 --> 00:01:09,200 Speaker 3: Oh there is. 23 00:01:09,800 --> 00:01:11,640 Speaker 4: First of all, you are right to say that the 24 00:01:11,640 --> 00:01:15,560 Speaker 4: automakers are under pressure. The auto industry is in a turmoil, 25 00:01:15,600 --> 00:01:19,960 Speaker 4: and as you are looking at the results, everybody is 26 00:01:20,440 --> 00:01:23,640 Speaker 4: going in the same direction. And for the time being, 27 00:01:23,680 --> 00:01:25,640 Speaker 4: as much as I am aware of, we are the 28 00:01:25,680 --> 00:01:28,240 Speaker 4: only guy in town with the double digit ay margin. 29 00:01:29,000 --> 00:01:31,520 Speaker 4: But you are right, we are under pressure. And to 30 00:01:31,640 --> 00:01:35,520 Speaker 4: your question about the brands, there is no taboo. There 31 00:01:35,560 --> 00:01:40,800 Speaker 4: is absolutely no taboo. The brands are intangible assets that 32 00:01:40,880 --> 00:01:46,039 Speaker 4: we respect. We believe that they are here to be leveraged. 33 00:01:47,120 --> 00:01:50,560 Speaker 4: We could celebrate this year the one hundred and twenty 34 00:01:50,560 --> 00:01:54,680 Speaker 4: fifth anniversary of Fiat and OPO, which demonstrates that the 35 00:01:54,680 --> 00:01:57,960 Speaker 4: brands are stronger than the legal entities, stronger than the 36 00:01:58,000 --> 00:02:02,720 Speaker 4: political regimes, and they can cross wars, survive and get better. 37 00:02:03,040 --> 00:02:06,800 Speaker 4: So we do respect the brands. We respect the fun 38 00:02:06,960 --> 00:02:10,440 Speaker 4: basis of the brands, but there is no taboo. If 39 00:02:10,480 --> 00:02:13,200 Speaker 4: they are not able to monetize the value that they represent, 40 00:02:13,400 --> 00:02:17,320 Speaker 4: then decisions will come. For the time being, all of 41 00:02:17,360 --> 00:02:23,480 Speaker 4: our brands with no exception, are profitable. It is not 42 00:02:23,600 --> 00:02:26,040 Speaker 4: by chance that we are a ten percent a Y 43 00:02:26,160 --> 00:02:29,000 Speaker 4: margin a car company the only want to be double. 44 00:02:28,880 --> 00:02:29,600 Speaker 3: Digit so far. 45 00:02:30,440 --> 00:02:33,440 Speaker 4: It is just because our brands are great, our products 46 00:02:33,480 --> 00:02:36,200 Speaker 4: are very appealing, and I will just use the example 47 00:02:36,240 --> 00:02:39,560 Speaker 4: of our Ram pickup trucks where we are again number 48 00:02:39,560 --> 00:02:43,600 Speaker 4: one in the gd Power Quality survey, which means that 49 00:02:44,880 --> 00:02:49,840 Speaker 4: our customers appreciate what our creative people are bringing to 50 00:02:49,919 --> 00:02:53,000 Speaker 4: the market. Now, it is true that the market is 51 00:02:53,000 --> 00:02:55,640 Speaker 4: in the turmoil. It is true that the transition that 52 00:02:55,680 --> 00:02:59,480 Speaker 4: we are going through is immensely challenging. And this is 53 00:02:59,520 --> 00:03:02,960 Speaker 4: a bump. There will be other bumps. This will last 54 00:03:03,000 --> 00:03:06,080 Speaker 4: for a few years. This is not a short term turmoil, 55 00:03:06,720 --> 00:03:11,760 Speaker 4: and the most resilient, the most focused, the most customer focused, 56 00:03:11,880 --> 00:03:15,679 Speaker 4: will survive, of course. And that also means, because that's 57 00:03:15,680 --> 00:03:20,359 Speaker 4: what I'm hearing, that cost reduction is not becoming a 58 00:03:20,440 --> 00:03:23,560 Speaker 4: tubway anymore. As you know, we have been working hard 59 00:03:23,600 --> 00:03:26,639 Speaker 4: on cost reduction for many years. We have not been 60 00:03:26,720 --> 00:03:31,600 Speaker 4: so popular, but now everybody recognizes that the customers want affordability, 61 00:03:31,720 --> 00:03:34,800 Speaker 4: The customers want a safe, clean and afford mobility. So 62 00:03:34,840 --> 00:03:36,680 Speaker 4: that's my comments to your great question. 63 00:03:36,800 --> 00:03:40,200 Speaker 1: Thank you, there's one question about cutting the cost of 64 00:03:40,240 --> 00:03:43,920 Speaker 1: the vehicle. There's another question about cutting costs internally to 65 00:03:44,040 --> 00:03:48,680 Speaker 1: offset some of the increased expenses. Shipmen's North America fell 66 00:03:48,760 --> 00:03:51,480 Speaker 1: eighteen percent in the last quarter, and I'm just wondering 67 00:03:51,880 --> 00:03:55,520 Speaker 1: whether some deeper cost cutting, to John's point, is required 68 00:03:55,920 --> 00:03:57,800 Speaker 1: to sort of bring that up to speed at a 69 00:03:57,840 --> 00:04:00,840 Speaker 1: time where the EV transition isn't spending as quickly as 70 00:04:00,840 --> 00:04:02,240 Speaker 1: people had planned. 71 00:04:01,960 --> 00:04:06,960 Speaker 4: For exactly and what you are saying, you say is 72 00:04:07,000 --> 00:04:09,280 Speaker 4: not happening as quickly as the people that planned for. 73 00:04:09,400 --> 00:04:11,800 Speaker 4: I would like, with all the respect to correct that 74 00:04:12,520 --> 00:04:17,200 Speaker 4: it is not happening as quickly as the political leadership 75 00:04:17,800 --> 00:04:18,520 Speaker 4: is expected. 76 00:04:19,160 --> 00:04:19,760 Speaker 3: What we are. 77 00:04:19,680 --> 00:04:21,840 Speaker 4: Seeing in the Western world right now is that the 78 00:04:21,880 --> 00:04:26,640 Speaker 4: consumers are not supporting as much as the political leadership 79 00:04:26,800 --> 00:04:32,920 Speaker 4: was expecting the EV rampop and the consumers they are 80 00:04:33,040 --> 00:04:38,520 Speaker 4: very clear in what they expect from us. They expect safe, clean, 81 00:04:39,080 --> 00:04:43,880 Speaker 4: and affordable mobility. And safe and clean they are affordable 82 00:04:44,040 --> 00:04:49,960 Speaker 4: is the challenge. So they want basically to buy EV 83 00:04:50,160 --> 00:04:54,000 Speaker 4: cars at the price of internal combustion engine cars. They 84 00:04:54,000 --> 00:04:57,480 Speaker 4: don't want to pay more for the EV technology, which 85 00:04:57,560 --> 00:05:00,520 Speaker 4: I can totally understand, and I want to tell them 86 00:05:00,560 --> 00:05:04,200 Speaker 4: that we are working super hard to achieve that, and 87 00:05:04,240 --> 00:05:07,560 Speaker 4: we already have evidence that we are succeeding because we 88 00:05:07,600 --> 00:05:11,960 Speaker 4: started to launch our first B segment EV cars from 89 00:05:12,080 --> 00:05:15,440 Speaker 4: twenty thousand euros a little bit more than twenty thousand dollars, 90 00:05:15,800 --> 00:05:18,359 Speaker 4: and we will bring to the US market in a 91 00:05:18,360 --> 00:05:23,240 Speaker 4: couple of years a Jeep model below twenty five thousand dollars. 92 00:05:23,600 --> 00:05:26,560 Speaker 4: So yes, we hear what they say, and we are 93 00:05:26,560 --> 00:05:30,480 Speaker 4: working super hard to deliver that. And indeed, the political 94 00:05:30,560 --> 00:05:37,000 Speaker 4: leadership through the regulations, thought that the consumers were able 95 00:05:37,160 --> 00:05:40,800 Speaker 4: and willing to pay a higher price for evs, and 96 00:05:40,880 --> 00:05:43,160 Speaker 4: they are telling us the consumers that they don't agree 97 00:05:43,200 --> 00:05:45,440 Speaker 4: with that. And we are in the middle. We are 98 00:05:45,480 --> 00:05:50,160 Speaker 4: the fuse between the consumers and the regulators. We are 99 00:05:50,200 --> 00:05:52,960 Speaker 4: trying to fix it, and of course it's difficult. 100 00:05:53,040 --> 00:05:53,719 Speaker 3: It's difficult. 101 00:05:54,560 --> 00:05:56,440 Speaker 5: In January, you said you were going to hold off 102 00:05:56,480 --> 00:05:58,360 Speaker 5: on some of your investments in the United States because 103 00:05:58,360 --> 00:06:01,080 Speaker 5: you wanted to see how the election played out. But 104 00:06:01,120 --> 00:06:04,240 Speaker 5: are you basically saying now it doesn't matter who gets 105 00:06:04,279 --> 00:06:09,039 Speaker 5: elected because the consumers are rejecting the government push towards 106 00:06:09,040 --> 00:06:10,000 Speaker 5: the EV models. 107 00:06:11,839 --> 00:06:14,360 Speaker 4: Well, that's not exactly what I am saying, it's a 108 00:06:14,400 --> 00:06:17,080 Speaker 4: little bit more complicated than that. What I'm saying is 109 00:06:17,120 --> 00:06:23,000 Speaker 4: that we have received loud and clear the message of 110 00:06:23,200 --> 00:06:27,080 Speaker 4: affordability that the consumer is asking us to deliver on evs. 111 00:06:28,440 --> 00:06:31,680 Speaker 4: The sooner we get there, the faster we are going 112 00:06:31,680 --> 00:06:35,520 Speaker 4: to ramp up. And the investments in the EV technology 113 00:06:35,560 --> 00:06:38,960 Speaker 4: are already done. What needs to be done now is 114 00:06:39,480 --> 00:06:43,919 Speaker 4: the investments in the capacity for the volumes. So the 115 00:06:44,000 --> 00:06:48,200 Speaker 4: investments in the capacity will be staged in function of 116 00:06:48,240 --> 00:06:51,120 Speaker 4: the adoption by the consumers. And the adoption by the 117 00:06:51,160 --> 00:06:54,359 Speaker 4: consumers is going to be function of our ability to 118 00:06:54,440 --> 00:06:57,599 Speaker 4: bring affordable vehicles to the market, which we are right 119 00:06:57,640 --> 00:07:01,360 Speaker 4: now doing. And I think it's going to have a 120 00:07:01,440 --> 00:07:05,400 Speaker 4: few bumps on the road. That's nothing specific or nothing surprising. 121 00:07:05,480 --> 00:07:07,720 Speaker 4: It is going to be a bumpy road, and we 122 00:07:07,760 --> 00:07:11,920 Speaker 4: will adapt the capacity investments to the adoption rate of 123 00:07:12,000 --> 00:07:15,520 Speaker 4: the consumers, which is going to be the consequence of affordability. 124 00:07:15,800 --> 00:07:18,360 Speaker 4: That's where we are, and we are bringing a lot 125 00:07:18,400 --> 00:07:21,720 Speaker 4: of proof points that we are achieving that starting with 126 00:07:21,800 --> 00:07:23,960 Speaker 4: European market right now, but it will come very soon 127 00:07:24,000 --> 00:07:25,240 Speaker 4: with your US, Carlos. 128 00:07:25,280 --> 00:07:27,760 Speaker 1: How difficult is it to compete right now with Chinese 129 00:07:28,000 --> 00:07:30,680 Speaker 1: auto manufacturers who really have a leg up in providing 130 00:07:30,800 --> 00:07:34,720 Speaker 1: affordable electric vehicles and are able to export some of 131 00:07:34,760 --> 00:07:36,360 Speaker 1: those to Europe. Right now, there are. 132 00:07:36,280 --> 00:07:37,440 Speaker 2: Gates in the US. 133 00:07:38,520 --> 00:07:41,200 Speaker 1: Are those gates positive or negative for you at a 134 00:07:41,240 --> 00:07:43,840 Speaker 1: time when you're a global car business? 135 00:07:44,600 --> 00:07:45,800 Speaker 3: Well that's a great question. 136 00:07:47,240 --> 00:07:50,320 Speaker 4: As we are a global car maker, and it was 137 00:07:50,360 --> 00:07:52,880 Speaker 4: pointed out that we had a fourteen plus one brand. 138 00:07:52,880 --> 00:07:55,600 Speaker 4: The plus one is a Chinese brand, Lick Motor. So yes, 139 00:07:55,640 --> 00:07:59,240 Speaker 4: we have fifteen brands and we are a global car maker. 140 00:08:00,040 --> 00:08:03,840 Speaker 4: As a racing team we are. We need to recognize 141 00:08:03,880 --> 00:08:08,520 Speaker 4: that being global means that we will not be protected everywhere. 142 00:08:09,360 --> 00:08:12,360 Speaker 4: For instance, we are not protected in Latin America, we 143 00:08:12,400 --> 00:08:16,120 Speaker 4: are not protected in Africa Middle East. So as a 144 00:08:16,200 --> 00:08:19,800 Speaker 4: racing team we are we need to confront ourselves with 145 00:08:19,880 --> 00:08:24,960 Speaker 4: the harshest competition. Right now, the harshest competition is China 146 00:08:25,880 --> 00:08:30,040 Speaker 4: and they have a thirty percent cost competitive edge against 147 00:08:30,160 --> 00:08:34,400 Speaker 4: US X workspaces and we are working hard to recover 148 00:08:34,559 --> 00:08:39,640 Speaker 4: those thirty percent cost competitive anticap that we have. And 149 00:08:39,679 --> 00:08:42,720 Speaker 4: it's good for a company like ours to be competing 150 00:08:42,760 --> 00:08:46,680 Speaker 4: with the harshest competition. That keeps us awake, that keeps 151 00:08:46,760 --> 00:08:49,000 Speaker 4: us alive, and we need to run fast and even 152 00:08:49,040 --> 00:08:54,480 Speaker 4: faster to compete. Then when we come to protected markets, 153 00:08:55,480 --> 00:08:57,560 Speaker 4: we have to realize that there are a lot of 154 00:08:58,080 --> 00:09:04,400 Speaker 4: side effects and collateral damages to protected markets and that 155 00:09:04,480 --> 00:09:08,800 Speaker 4: protection that may be nice in the short term may 156 00:09:08,840 --> 00:09:13,199 Speaker 4: have enormous disadvantages in the mid and long term. And 157 00:09:13,240 --> 00:09:17,480 Speaker 4: that's why we do not advocate custom duties. We have 158 00:09:17,559 --> 00:09:20,800 Speaker 4: to fight against the best. We have to make ourselves 159 00:09:20,840 --> 00:09:25,040 Speaker 4: better in quality, in appeal, in costs. This is the 160 00:09:25,080 --> 00:09:27,320 Speaker 4: way we can survive. And we used to say at 161 00:09:27,360 --> 00:09:31,480 Speaker 4: seventies the only thing that protects us is performance and 162 00:09:31,520 --> 00:09:32,680 Speaker 4: we deeply believe in that. 163 00:09:33,200 --> 00:09:34,839 Speaker 2: If that's the case, does that make it harder to 164 00:09:34,920 --> 00:09:37,240 Speaker 2: keep a production based in places like Italy? 165 00:09:39,000 --> 00:09:42,800 Speaker 4: It makes us harder in the Western world indeed. But 166 00:09:43,600 --> 00:09:47,239 Speaker 4: in the Western world we have more knowledge, more experience. 167 00:09:47,920 --> 00:09:52,960 Speaker 4: We should use our education, our scientific education, our capability 168 00:09:53,000 --> 00:09:58,880 Speaker 4: to work collectively to find padding breakers to compete. 169 00:09:59,360 --> 00:10:00,000 Speaker 3: It is possible. 170 00:10:01,080 --> 00:10:05,000 Speaker 4: The twenty three thousand euro mid trim EC three c 171 00:10:05,160 --> 00:10:11,040 Speaker 4: tuan is made in Europe, of course, in the lowest 172 00:10:11,080 --> 00:10:12,160 Speaker 4: cost countries of Europe. 173 00:10:12,160 --> 00:10:15,720 Speaker 3: But it's made in Europe. It's made inside of europe Act. 174 00:10:15,760 --> 00:10:17,600 Speaker 2: You know. The reason I ask is because there are 175 00:10:17,600 --> 00:10:21,040 Speaker 2: some Chinese producers looking for manufacturing base in Italy. You 176 00:10:21,080 --> 00:10:24,080 Speaker 2: of course have some production basis there. I wonder if 177 00:10:24,080 --> 00:10:25,920 Speaker 2: you'd be interested in selling them. 178 00:10:27,120 --> 00:10:33,439 Speaker 4: Well, it's a public information that all the European governments 179 00:10:34,040 --> 00:10:40,960 Speaker 4: are dating the Chinese carmakers to come to assemble their 180 00:10:41,040 --> 00:10:47,760 Speaker 4: vehicles in their countries. So all the European countries Italy, France, Germany, Spain, 181 00:10:47,960 --> 00:10:49,599 Speaker 4: they are all dating the Chinese. 182 00:10:50,200 --> 00:10:51,480 Speaker 3: Fine, So that's a fact. 183 00:10:52,640 --> 00:10:56,120 Speaker 4: So if you were to ask me, which is possibly 184 00:10:56,240 --> 00:10:59,280 Speaker 4: your question, would I would be willing to sell one 185 00:10:59,320 --> 00:10:59,600 Speaker 4: of my. 186 00:10:59,600 --> 00:11:00,719 Speaker 3: Plans to the Chinese? 187 00:11:01,480 --> 00:11:04,040 Speaker 4: I would ask you back a question, what is the 188 00:11:04,040 --> 00:11:08,800 Speaker 4: intention of the European Union if we are encouraged to 189 00:11:08,920 --> 00:11:12,680 Speaker 4: sell our plans to the Chinese? What will be the 190 00:11:12,760 --> 00:11:18,440 Speaker 4: sense and the purpose of inviting the automakers of Europe, 191 00:11:18,840 --> 00:11:23,880 Speaker 4: which represent fourteen million jobs, to end over their plans 192 00:11:23,960 --> 00:11:27,440 Speaker 4: to the Chinese? Does that make sense for the European citizen? 193 00:11:28,480 --> 00:11:31,200 Speaker 4: Of course it doesn't make any sense, which, of course 194 00:11:31,240 --> 00:11:35,000 Speaker 4: we know. So of course all businesses business will see 195 00:11:35,040 --> 00:11:36,959 Speaker 4: what the future will bring. 196 00:11:37,480 --> 00:11:38,800 Speaker 3: But we are here for the fight. 197 00:11:39,640 --> 00:11:43,120 Speaker 4: We are here to demonstrate that we have more appealing brands, 198 00:11:43,880 --> 00:11:47,880 Speaker 4: more exciting cars at the right level of affordability, with 199 00:11:47,960 --> 00:11:51,600 Speaker 4: the right performance and the right safety. So we are 200 00:11:51,600 --> 00:11:55,000 Speaker 4: going to fight. This is a competition. We love competition 201 00:11:55,679 --> 00:11:58,960 Speaker 4: and everything we do for Europe because the market is 202 00:11:59,080 --> 00:12:02,720 Speaker 4: much more open US market. Yeah, in terms of competitive 203 00:12:02,840 --> 00:12:06,160 Speaker 4: is of our technology will benefit our American brands because 204 00:12:06,600 --> 00:12:09,920 Speaker 4: Stanenttis is a global carmaker and the technology is available 205 00:12:09,960 --> 00:12:13,160 Speaker 4: for the fifteen brands of the company. Anything we do 206 00:12:13,480 --> 00:12:15,439 Speaker 4: to compete with the Chinese in Europe or in the 207 00:12:15,480 --> 00:12:18,920 Speaker 4: rest of the world will benefit, of course our US 208 00:12:19,040 --> 00:12:23,280 Speaker 4: brands to bring affordability and performance as soon as we 209 00:12:23,320 --> 00:12:24,079 Speaker 4: can to this market. 210 00:12:24,120 --> 00:12:25,880 Speaker 2: Colors, you've been super generous with your time. I just 211 00:12:25,880 --> 00:12:28,520 Speaker 2: want to return to my original question though, the way 212 00:12:28,559 --> 00:12:31,800 Speaker 2: you pose your response to that, the conversation that I 213 00:12:31,800 --> 00:12:34,000 Speaker 2: would have with a policy maker for the good of 214 00:12:34,040 --> 00:12:36,720 Speaker 2: the European economy and for the good of European labor, 215 00:12:36,880 --> 00:12:39,199 Speaker 2: it's a very different one to the CEO of an 216 00:12:39,240 --> 00:12:43,280 Speaker 2: order manufacturer. You, of course accountable to the shareholder and 217 00:12:43,320 --> 00:12:46,079 Speaker 2: the stock is down by nine percent as you know today, 218 00:12:46,120 --> 00:12:48,400 Speaker 2: this's a difficult day for Stilantis. So when I ask 219 00:12:48,400 --> 00:12:51,160 Speaker 2: you a question like, would you sell a production base 220 00:12:51,400 --> 00:12:54,480 Speaker 2: in Italy to the Chinese. I'm not asking you that 221 00:12:54,520 --> 00:12:56,920 Speaker 2: as a public official who needs to worry about the 222 00:12:56,960 --> 00:12:59,559 Speaker 2: size of the European labor market. I'm asking you that 223 00:12:59,600 --> 00:13:01,800 Speaker 2: as a seat yo, as the llansis. Is that a 224 00:13:01,800 --> 00:13:03,520 Speaker 2: good financial decision for you to make? 225 00:13:05,640 --> 00:13:09,080 Speaker 4: It depends if I am making profit out of that 226 00:13:09,160 --> 00:13:09,960 Speaker 4: facility or not. 227 00:13:10,120 --> 00:13:12,000 Speaker 2: When you're under capacity there on you. 228 00:13:13,080 --> 00:13:15,880 Speaker 4: I will make sure that we keep the capacity above 229 00:13:15,880 --> 00:13:19,880 Speaker 4: eighty percent each visiion rate. That's the threshold. As long 230 00:13:19,880 --> 00:13:22,360 Speaker 4: as you are above eighty percent, you can do a 231 00:13:22,360 --> 00:13:23,400 Speaker 4: good job, and. 232 00:13:23,360 --> 00:13:25,440 Speaker 2: Your confident you will be for the next twelve months 233 00:13:25,480 --> 00:13:25,920 Speaker 2: and beyond. 234 00:13:26,920 --> 00:13:28,920 Speaker 4: This is one of the things we have been discussing 235 00:13:28,920 --> 00:13:31,920 Speaker 4: with the Italian government. They keep on asking us to 236 00:13:31,920 --> 00:13:34,200 Speaker 4: have a one million car production, and I keep on 237 00:13:34,400 --> 00:13:39,040 Speaker 4: answering that I need one million customers. The point is 238 00:13:39,040 --> 00:13:41,280 Speaker 4: not about the production. The point is about the customers. 239 00:13:41,360 --> 00:13:42,439 Speaker 3: Now, it is. 240 00:13:42,400 --> 00:13:45,520 Speaker 4: Quite clear that if you have one million customers out 241 00:13:45,520 --> 00:13:50,240 Speaker 4: there and you have to break down the one million 242 00:13:50,280 --> 00:13:55,839 Speaker 4: customers among a certain number of car makers, If you 243 00:13:55,960 --> 00:13:58,800 Speaker 4: increase the number of carmakers competing for the same one 244 00:13:58,840 --> 00:14:02,600 Speaker 4: million customers. It is easy to understand that there will 245 00:14:02,600 --> 00:14:05,280 Speaker 4: be less cars to be produced, and that is going 246 00:14:05,320 --> 00:14:08,679 Speaker 4: to open the road to a new context. And in 247 00:14:08,720 --> 00:14:10,920 Speaker 4: the new context we'll see what other decisions we need 248 00:14:10,960 --> 00:14:13,040 Speaker 4: to make. But at the end of the day, it 249 00:14:13,120 --> 00:14:15,320 Speaker 4: all boils down to something we know very well in 250 00:14:15,360 --> 00:14:16,040 Speaker 4: the US. 251 00:14:16,720 --> 00:14:19,560 Speaker 3: Make the customer happy. Period. 252 00:14:19,960 --> 00:14:24,280 Speaker 4: It starts there good quality, good appeal, good affordability, and 253 00:14:24,320 --> 00:14:27,040 Speaker 4: then you will capture the share of the market that 254 00:14:27,080 --> 00:14:30,280 Speaker 4: you deserve. And if you don't compete with the harshest competition, 255 00:14:30,360 --> 00:14:32,880 Speaker 4: then forget it. On the long run, you are going 256 00:14:32,880 --> 00:14:35,680 Speaker 4: to disappear. There is no other way than to compete 257 00:14:35,680 --> 00:14:37,600 Speaker 4: with the harshest competition at any point in. 258 00:14:37,560 --> 00:14:39,400 Speaker 2: Time, Carlos, I can tell you this. I'd be very 259 00:14:39,400 --> 00:14:41,400 Speaker 2: happy if there was a mass AROUNDI on my drive. Okay, 260 00:14:41,600 --> 00:14:44,400 Speaker 2: we can leave it there, callus. Thank you, appreciate your time. 261 00:14:44,440 --> 00:14:46,960 Speaker 2: I can talk all day with you. Appreciate it. Calstavirusats 262 00:14:46,960 --> 00:14:47,600 Speaker 2: the scientist see