1 00:00:00,520 --> 00:00:05,120 Speaker 1: Faces Bloomberg Business of Sports with Michael Bart, Scarlet Foo 2 00:00:05,320 --> 00:00:09,240 Speaker 1: and Mike Lynch from Bloomberg Radio. This is the Bloomberg 3 00:00:09,280 --> 00:00:11,680 Speaker 1: Business of Sports show where we explore the big money 4 00:00:11,720 --> 00:00:14,400 Speaker 1: issues in the world of sports. I'm Scarlet Poo and 5 00:00:14,440 --> 00:00:16,960 Speaker 1: I'm Mike Lynch. Michael Barr is off of the day, 6 00:00:17,000 --> 00:00:20,079 Speaker 1: but he will be back next week. But of course, Lynch, 7 00:00:20,280 --> 00:00:22,239 Speaker 1: we've got to talk about the Super Bowl because the 8 00:00:22,320 --> 00:00:25,079 Speaker 1: numbers are in and their blockbuster. Kind of what we 9 00:00:25,160 --> 00:00:28,080 Speaker 1: expected given the end of the regular season and how 10 00:00:28,120 --> 00:00:31,600 Speaker 1: things shook out with the drama during the playoffs. But 11 00:00:32,080 --> 00:00:35,559 Speaker 1: these were some big, big numbers. Yeah, there was the 12 00:00:35,640 --> 00:00:39,520 Speaker 1: largest audience for Super Bowl in five seasons. It averaged 13 00:00:40,120 --> 00:00:42,760 Speaker 1: a little over a hundred and one million viewers when 14 00:00:42,800 --> 00:00:46,360 Speaker 1: you factor in all the platforms in addition to regular television. 15 00:00:46,560 --> 00:00:48,760 Speaker 1: More than a hundred and twelve million people tuned in 16 00:00:48,800 --> 00:00:51,240 Speaker 1: for this game. It was big news. At halftime, a 17 00:00:51,320 --> 00:00:53,880 Speaker 1: hundred people didn't tune out. A hundred and three million 18 00:00:53,920 --> 00:00:58,480 Speaker 1: people watched the halftime of gen X. Yes, yes, all 19 00:00:58,520 --> 00:01:00,360 Speaker 1: My daughters called me and said, Dad, you not gonna 20 00:01:00,360 --> 00:01:02,240 Speaker 1: like the halftime show, but we are going to love it. 21 00:01:02,280 --> 00:01:03,760 Speaker 1: And they did. Love it, and I thought it was 22 00:01:03,840 --> 00:01:07,560 Speaker 1: very clever and very imaginative. Uh. Telemundo had the largest 23 00:01:07,600 --> 00:01:10,880 Speaker 1: audience they've ever had for for for a super Bowl, 24 00:01:11,520 --> 00:01:14,280 Speaker 1: And you know, uh, I think the big winner in 25 00:01:14,280 --> 00:01:17,319 Speaker 1: this though was NBC because their Olympic coverage had been 26 00:01:18,080 --> 00:01:20,560 Speaker 1: what it has been great, but their audience had been 27 00:01:20,600 --> 00:01:23,399 Speaker 1: so sparse, it was so par that this made up 28 00:01:23,440 --> 00:01:28,360 Speaker 1: for it, didn't it. Yeah, But you know, historically networks 29 00:01:28,360 --> 00:01:31,080 Speaker 1: would always were on a new drama show, a new 30 00:01:31,120 --> 00:01:33,400 Speaker 1: comedy show that they want to Nobody got a lot 31 00:01:33,400 --> 00:01:35,639 Speaker 1: of eyeballs right after the super Bowl at ten pm 32 00:01:35,680 --> 00:01:38,639 Speaker 1: Eastern time, and that's the immediately it was a brief 33 00:01:38,720 --> 00:01:43,080 Speaker 1: postgame show and they immediately went to Beijing and their 34 00:01:43,080 --> 00:01:48,480 Speaker 1: coverage was the largest since the opening ceremony ofen and 35 00:01:48,520 --> 00:01:51,720 Speaker 1: that it's forty one knights of Olympic coverage, the largest 36 00:01:51,760 --> 00:01:53,960 Speaker 1: they've had. So the super Bowl certainly was a great 37 00:01:54,160 --> 00:01:58,000 Speaker 1: springboard for NBC, which really needed a lot of eyeballs. Yeah, 38 00:01:58,040 --> 00:02:00,480 Speaker 1: this was the most watched show in five years. Must 39 00:02:00,480 --> 00:02:03,440 Speaker 1: watched super Bowl in five years. We were talking about 40 00:02:03,440 --> 00:02:07,360 Speaker 1: this earlier Lynch about how these um numbers are measured. 41 00:02:07,440 --> 00:02:10,040 Speaker 1: Are they still doing it through Nielsen, which feels kind 42 00:02:10,040 --> 00:02:13,040 Speaker 1: of antiquated, doesn't account for how people actually watch TV 43 00:02:13,200 --> 00:02:16,440 Speaker 1: these days. I always thought that system was flawed. I 44 00:02:16,480 --> 00:02:18,400 Speaker 1: don't think you can measure the number of people that 45 00:02:18,480 --> 00:02:23,359 Speaker 1: were in in sports bars, parties, at people's homes, uh, 46 00:02:23,520 --> 00:02:26,720 Speaker 1: large gatherings. But Nielsen has. You know that They've had 47 00:02:26,760 --> 00:02:30,160 Speaker 1: it for years and years. And one thing about Nielsen, 48 00:02:30,240 --> 00:02:33,200 Speaker 1: it's been their numbers have always been consistent. There's there's 49 00:02:33,200 --> 00:02:35,640 Speaker 1: no peaks and valleys, there are no spikes. Uh. And 50 00:02:35,639 --> 00:02:38,520 Speaker 1: when you watch some of their measurements, I found it interesting, 51 00:02:38,800 --> 00:02:41,560 Speaker 1: and this is not too surprising that they listed the 52 00:02:41,600 --> 00:02:44,240 Speaker 1: top ten markets in terms of ratings for the Super 53 00:02:44,240 --> 00:02:46,840 Speaker 1: Bowl this past Sunday, and the number one market was 54 00:02:46,919 --> 00:02:51,639 Speaker 1: Cincinnati with a forty six rating in an eighty four share. 55 00:02:51,720 --> 00:02:55,240 Speaker 1: That means of all the televisions and the greater Cincinnati 56 00:02:55,280 --> 00:02:58,640 Speaker 1: area were tuned into the super Bowl. That makes sense, 57 00:02:58,639 --> 00:03:01,440 Speaker 1: but I phone, but how is this the number two 58 00:03:01,680 --> 00:03:04,400 Speaker 1: right behind them at a share and also a forty 59 00:03:04,480 --> 00:03:08,840 Speaker 1: six rating, Detroit, which has never been in the Super 60 00:03:08,880 --> 00:03:12,960 Speaker 1: Bowl and it has it has the poor, pathetic Detroit Lions. 61 00:03:13,000 --> 00:03:17,919 Speaker 1: What Michael Barrow bars cursing you right now. But listen 62 00:03:17,960 --> 00:03:19,760 Speaker 1: to some of these other markets and you tell me 63 00:03:19,840 --> 00:03:22,480 Speaker 1: what what what seems to be artos missing here? So 64 00:03:22,560 --> 00:03:28,359 Speaker 1: Detroit number two, Pittsburgh number three, Columbus, Ohio, Kansas City, 65 00:03:29,080 --> 00:03:40,760 Speaker 1: Kansas City, Okay, Milwaukee, huh, Cleveland, Boston, Philadelphia, Jacksonville. I 66 00:03:40,800 --> 00:03:44,120 Speaker 1: don't hear any West Coast cities there. Do you hear 67 00:03:44,200 --> 00:03:48,080 Speaker 1: Los Angeles? One of the teams that was playing there? Yeah? 68 00:03:48,160 --> 00:03:52,520 Speaker 1: It Crickets exactly. And it's hard to believe San Francisco, Denver, 69 00:03:52,760 --> 00:03:55,720 Speaker 1: which is always a big, big sports market, especially when 70 00:03:55,720 --> 00:03:57,920 Speaker 1: it comes to the National Football League. So these these 71 00:03:58,000 --> 00:04:00,400 Speaker 1: numbers kind of startled me a little bit. Not so 72 00:04:00,480 --> 00:04:04,320 Speaker 1: much Cincinnati in Columbus, Ohio obviously, but Jacksonville. What people 73 00:04:04,360 --> 00:04:08,040 Speaker 1: watch in Jacksonville in Los Angeles stunning to make people 74 00:04:08,120 --> 00:04:12,520 Speaker 1: watching out of spite there, Yeah, a lot of those 75 00:04:12,560 --> 00:04:18,320 Speaker 1: markets you're talking about people watching out of spite. So 76 00:04:18,680 --> 00:04:21,720 Speaker 1: a successful Super Bowl and it was a great year 77 00:04:21,760 --> 00:04:24,479 Speaker 1: for Stan Cronkie and the Rams. They win the thing 78 00:04:24,920 --> 00:04:26,520 Speaker 1: and they went it on their home field at so 79 00:04:26,680 --> 00:04:31,039 Speaker 1: Fi Stadium. And we're off the Super Bowl now and 80 00:04:31,080 --> 00:04:33,760 Speaker 1: then so Fi guys are getting ready for the Summer 81 00:04:33,800 --> 00:04:35,440 Speaker 1: Olympics that l a is going to host in a 82 00:04:35,440 --> 00:04:38,039 Speaker 1: couple of years. Yeah, they're going to have the Sumber Olympics. 83 00:04:38,040 --> 00:04:41,520 Speaker 1: They're gonna have WrestleMania, they're going to have um World 84 00:04:41,520 --> 00:04:44,880 Speaker 1: Cup soccer, they're going to have, as you said, the 85 00:04:44,920 --> 00:04:49,159 Speaker 1: opening closing ceremonies of Summer Games. It feels like the 86 00:04:49,200 --> 00:04:51,880 Speaker 1: Olympics come around far too frequently these days, but I 87 00:04:51,880 --> 00:04:54,760 Speaker 1: think that's just from last year with the Olympics being 88 00:04:54,760 --> 00:05:00,800 Speaker 1: delayed and the two being on on schedule. Yeah, I 89 00:05:00,800 --> 00:05:02,799 Speaker 1: think you're right about that. If there was an appetite 90 00:05:02,800 --> 00:05:04,919 Speaker 1: for the Olympics when they when both the winter and 91 00:05:04,960 --> 00:05:08,640 Speaker 1: Summer were held in the same calendar year, it would 92 00:05:08,640 --> 00:05:12,000 Speaker 1: be like February of of let's say in nineteen would 93 00:05:12,080 --> 00:05:14,440 Speaker 1: be the Summer Games and then the Winter Winter Winter 94 00:05:14,520 --> 00:05:16,960 Speaker 1: Games first and the Summer Games. And then around the 95 00:05:17,000 --> 00:05:19,159 Speaker 1: turn of the century they dovetailed it. They did the 96 00:05:19,960 --> 00:05:22,440 Speaker 1: Uh so you had an Olympics every two years either 97 00:05:22,520 --> 00:05:25,120 Speaker 1: the summer. There was the Summer. It was spaced out 98 00:05:25,160 --> 00:05:28,160 Speaker 1: four years apart, but it dovetailed with the Winter Olympics. 99 00:05:28,160 --> 00:05:31,000 Speaker 1: So in terms of the Olympic being held every two years, 100 00:05:31,080 --> 00:05:34,400 Speaker 1: you've got them. Let's talk a little bit about college 101 00:05:34,400 --> 00:05:38,400 Speaker 1: basketball because Big news Um Coach K, who is a 102 00:05:38,480 --> 00:05:43,080 Speaker 1: longtime Duke men's basketball coach, how did an issue in 103 00:05:43,120 --> 00:05:45,640 Speaker 1: the second half of a game against Wake Forest. He 104 00:05:45,640 --> 00:05:49,520 Speaker 1: had to leave the bench and he didn't come back. 105 00:05:50,080 --> 00:05:51,800 Speaker 1: I guess it's a little bit of a preview of 106 00:05:51,800 --> 00:05:53,560 Speaker 1: what's it's going to look like next year when he's 107 00:05:53,560 --> 00:05:55,800 Speaker 1: not there. Uh. It turns out it was some kind 108 00:05:55,800 --> 00:05:59,600 Speaker 1: of illness, and Um, it apparently seems that he's okay 109 00:05:59,839 --> 00:06:03,680 Speaker 1: now he had experienced some dizziness. But really, Linda, we're 110 00:06:03,720 --> 00:06:06,440 Speaker 1: looking ahead to what Duke men's basketball will look like 111 00:06:07,120 --> 00:06:10,960 Speaker 1: after coach moves on and his successor comes in. Well, 112 00:06:11,000 --> 00:06:14,320 Speaker 1: his successor is his assistant, John Shire, and he was 113 00:06:14,400 --> 00:06:18,360 Speaker 1: hand picked or hand recommended by coach Chowski. Um the 114 00:06:18,480 --> 00:06:22,880 Speaker 1: Duke president wanted Tommy Amaker, who played for coach K 115 00:06:23,160 --> 00:06:25,720 Speaker 1: and was the men's basketball coach at Harvard or is 116 00:06:26,120 --> 00:06:29,839 Speaker 1: he is? He left the years ago to take the 117 00:06:29,839 --> 00:06:32,080 Speaker 1: head drop at Seton Hall. Then he went to Michigan 118 00:06:32,400 --> 00:06:35,240 Speaker 1: and he came to Harvard, and he's been enormously successful 119 00:06:35,279 --> 00:06:38,200 Speaker 1: at Harvard, the most successful Harvard coach of all of 120 00:06:38,279 --> 00:06:41,719 Speaker 1: all time. He's one n C double, a tournament games. Uh, 121 00:06:41,720 --> 00:06:44,599 Speaker 1: he gets great players into the school. Is really just 122 00:06:45,279 --> 00:06:50,000 Speaker 1: the program, absolutely, But Tommy, I think Tommy's dream was 123 00:06:50,040 --> 00:06:52,280 Speaker 1: the only way he would leave Harvard would be to 124 00:06:52,839 --> 00:06:54,920 Speaker 1: go back to his alma mater and coach at Duke. 125 00:06:55,360 --> 00:06:57,320 Speaker 1: He feels feels he wou get the same type of 126 00:06:57,320 --> 00:07:00,880 Speaker 1: student athlete at Duke that he has at of It. Um. 127 00:07:00,920 --> 00:07:03,919 Speaker 1: I know Tommy pretty well. Um. His wife has a 128 00:07:03,920 --> 00:07:08,960 Speaker 1: wonderful job in the Cambridge area and she has she's 129 00:07:09,000 --> 00:07:12,320 Speaker 1: really put some roots down there and and they're very popular. 130 00:07:12,440 --> 00:07:15,680 Speaker 1: They're very social with the school with a lums and 131 00:07:15,760 --> 00:07:18,840 Speaker 1: a lot of friends they made. But Dukes where he 132 00:07:18,840 --> 00:07:21,280 Speaker 1: would want to come back. And so Schefski had to 133 00:07:21,320 --> 00:07:23,320 Speaker 1: call Tommy up and tell him this is according to 134 00:07:23,320 --> 00:07:25,520 Speaker 1: Ian O'Connor, by the way, who has a book that's 135 00:07:25,520 --> 00:07:28,440 Speaker 1: coming out of February twenty two, And it was a 136 00:07:28,480 --> 00:07:33,840 Speaker 1: very uncomfortable conversation, and that Tommy was heartbroken that when 137 00:07:33,880 --> 00:07:36,679 Speaker 1: coach k said I'm going with John Shire, I'm sorry, 138 00:07:36,680 --> 00:07:38,320 Speaker 1: I'm not giving you the job. He did give him 139 00:07:38,360 --> 00:07:42,040 Speaker 1: an option to leave Harvard after last season, come this 140 00:07:42,120 --> 00:07:44,600 Speaker 1: year and be an assistant coach for one year and 141 00:07:44,640 --> 00:07:49,040 Speaker 1: then maybe get the head job. Yeah, that was a maybe, 142 00:07:49,040 --> 00:07:50,800 Speaker 1: So Tommy didn't want to do that. Tommy's got a 143 00:07:50,840 --> 00:07:53,640 Speaker 1: great deal going over at Harvard, and you know, as 144 00:07:53,720 --> 00:07:55,720 Speaker 1: as an alum, I don't want to lose him. But 145 00:07:55,720 --> 00:07:59,440 Speaker 1: I can certainly understand his his disappointment and frustration and 146 00:07:59,520 --> 00:08:02,760 Speaker 1: not being able to to go back to his alma mare. Yeah. Yeah, 147 00:08:02,880 --> 00:08:05,840 Speaker 1: And I mean it would be an emotional decision obviously 148 00:08:05,920 --> 00:08:07,800 Speaker 1: for him to go back to Duke, but not at 149 00:08:07,840 --> 00:08:11,280 Speaker 1: the expense of leaving something he's built at Harvard. Yeah. 150 00:08:11,320 --> 00:08:13,640 Speaker 1: I mean, he's he's the king over there, he really is. 151 00:08:13,680 --> 00:08:15,880 Speaker 1: I mean he's just so revered and and he goes 152 00:08:15,920 --> 00:08:18,640 Speaker 1: to faculty meetings. I mean he interacts with everybody on 153 00:08:18,640 --> 00:08:20,680 Speaker 1: that faculty. He's not an a loof coach. It just 154 00:08:20,680 --> 00:08:22,840 Speaker 1: stays on the other side of the river where the 155 00:08:22,920 --> 00:08:26,000 Speaker 1: basketball facility is. You know, he'll be up at the 156 00:08:26,000 --> 00:08:29,720 Speaker 1: faculty club having lunch with a professor of archaeology and 157 00:08:30,080 --> 00:08:33,599 Speaker 1: uh micro microbiology, and he just he he loves that 158 00:08:33,640 --> 00:08:36,920 Speaker 1: whole environment, he and his wife. He loves the Cambridge 159 00:08:36,920 --> 00:08:40,120 Speaker 1: experience as well. Yeah. I had the pleasure of speaking 160 00:08:40,400 --> 00:08:43,840 Speaker 1: with him once because he was very active in trying 161 00:08:43,880 --> 00:08:47,400 Speaker 1: to look at different ways to recruit student athletes, and 162 00:08:47,400 --> 00:08:50,200 Speaker 1: perhaps um talking about the value of standardized tests and 163 00:08:50,240 --> 00:08:53,360 Speaker 1: whether they served the best purpose when it comes to 164 00:08:53,679 --> 00:08:58,880 Speaker 1: diversifying Harvard's enrollment. Yeah, and he's he's well versed on it. 165 00:08:58,960 --> 00:09:01,360 Speaker 1: He's not a jock that just you know, has a 166 00:09:01,360 --> 00:09:04,000 Speaker 1: bubble around him and can't see past half court. I means, 167 00:09:04,080 --> 00:09:06,960 Speaker 1: he's really a unique guy. He's he's well read, he's 168 00:09:07,000 --> 00:09:10,760 Speaker 1: well spoken, he has great vision, he's very versatile. I 169 00:09:11,080 --> 00:09:12,840 Speaker 1: just love the guy. Every time I'm around him. I 170 00:09:12,880 --> 00:09:14,760 Speaker 1: just I just love him. I mean I walked in 171 00:09:14,920 --> 00:09:17,480 Speaker 1: one time to interview one of his players after they 172 00:09:17,559 --> 00:09:20,040 Speaker 1: beat Boston College, and he had no idea who. I 173 00:09:20,520 --> 00:09:24,199 Speaker 1: had never met him before. And Jeremy Lynn, remember Lynn Santa, 174 00:09:25,480 --> 00:09:27,960 Speaker 1: So Jeremy Lynn had a big game against Boston College 175 00:09:27,960 --> 00:09:30,320 Speaker 1: and I went over to interview him and he says, Jeremy, 176 00:09:30,440 --> 00:09:32,240 Speaker 1: he says, do you know who's interviewing you right now? 177 00:09:32,280 --> 00:09:34,079 Speaker 1: And Jerry says, I don't know. Some guy with a 178 00:09:34,160 --> 00:09:36,640 Speaker 1: Channel five microphone. He says, this is Mike Clinch. He 179 00:09:36,760 --> 00:09:39,840 Speaker 1: kicked the winning field goal against Gale in nineteen to 180 00:09:39,880 --> 00:09:41,880 Speaker 1: win the IVY League championship. And he's been a long 181 00:09:41,880 --> 00:09:44,640 Speaker 1: time sportscaster. It was like he had my bio in 182 00:09:44,720 --> 00:09:46,439 Speaker 1: his in his in his brain. He just he just 183 00:09:46,520 --> 00:09:48,920 Speaker 1: had a button and I was just so I was 184 00:09:48,960 --> 00:09:51,800 Speaker 1: blown away that he knew who I was. He understands Boston, 185 00:09:52,080 --> 00:09:55,679 Speaker 1: he understands what it means to be in Boston. Yeah, 186 00:09:55,880 --> 00:09:58,480 Speaker 1: so I would love to have seen him. We got 187 00:09:58,520 --> 00:10:05,320 Speaker 1: the job. Selfishly, I'm glad he's going to stay at Harvard. Yes, Lynch, 188 00:10:05,320 --> 00:10:08,160 Speaker 1: She's true feelings come out. All right, let's talk about 189 00:10:08,200 --> 00:10:12,000 Speaker 1: golf now, because um, Colin Morikawa, who's the number two 190 00:10:12,040 --> 00:10:15,319 Speaker 1: ranked golfer in the world, says that he's not going 191 00:10:15,360 --> 00:10:18,480 Speaker 1: to join the proposed Super Golf Tour. He's going to 192 00:10:18,520 --> 00:10:21,360 Speaker 1: stick with the PGA tournament. Lynch, She, what is the 193 00:10:21,360 --> 00:10:24,679 Speaker 1: big deal with with super leagues? I mean, first it 194 00:10:24,800 --> 00:10:27,960 Speaker 1: was the attempted one in in for soccer, and of 195 00:10:28,000 --> 00:10:30,480 Speaker 1: course we know how badly that went down and it's 196 00:10:30,520 --> 00:10:33,680 Speaker 1: no more. And now this new lucrative Saudi Arabia back 197 00:10:33,679 --> 00:10:36,920 Speaker 1: to super Golf league that people keep talking about, well, 198 00:10:36,960 --> 00:10:39,080 Speaker 1: it takes a lot of pressure off some of the players, 199 00:10:39,120 --> 00:10:41,280 Speaker 1: particularly some of the players who are aging a little 200 00:10:41,280 --> 00:10:44,520 Speaker 1: bit um. This is guaranteed money the prize money the 201 00:10:44,559 --> 00:10:47,360 Speaker 1: pool is around two billion dollars. Some of the top 202 00:10:47,360 --> 00:10:50,480 Speaker 1: golfers in the world are being offered as much as 203 00:10:50,559 --> 00:10:52,959 Speaker 1: thirty million dollars just to come over and play. That's 204 00:10:53,000 --> 00:10:57,160 Speaker 1: just a upfront fee and condition to yes, in addition 205 00:10:57,200 --> 00:10:59,640 Speaker 1: to what you can win while you're playing. Now, the 206 00:10:59,720 --> 00:11:02,559 Speaker 1: tool are PGA Tour here in America. I want to 207 00:11:02,600 --> 00:11:05,640 Speaker 1: say maybe forty events. There's only going to be twelve 208 00:11:05,679 --> 00:11:07,520 Speaker 1: to fourteen over there. And you don't have to make 209 00:11:07,559 --> 00:11:10,680 Speaker 1: the cut. Here. You have to play Thursday and Friday, 210 00:11:10,920 --> 00:11:13,840 Speaker 1: and then they cut the field in half, and you 211 00:11:13,840 --> 00:11:15,760 Speaker 1: know you could go home on Friday night if you 212 00:11:15,800 --> 00:11:17,840 Speaker 1: don't make the cut. You don't have to worry about that. 213 00:11:17,920 --> 00:11:21,040 Speaker 1: Here you're guaranteed to play all four days Thursday, Friday, 214 00:11:21,080 --> 00:11:26,040 Speaker 1: Saturday and Sunday. Uh. They've hired Greg Norman as their spokesperson. 215 00:11:26,080 --> 00:11:29,640 Speaker 1: They're sort of de facto commissioner. There are about seventeen 216 00:11:29,679 --> 00:11:32,760 Speaker 1: golfers who are considered doing it. The Lee Westwood, who's 217 00:11:32,760 --> 00:11:35,559 Speaker 1: a great golfer, but he was knocking on the door 218 00:11:35,640 --> 00:11:37,720 Speaker 1: last year of so many tournaments and he just couldn't 219 00:11:37,760 --> 00:11:39,800 Speaker 1: get over the hump. With some of these young guys 220 00:11:39,800 --> 00:11:42,679 Speaker 1: who hit the ball three and fifty yards and you're 221 00:11:42,679 --> 00:11:44,560 Speaker 1: trying to compete with them. All those guys hit the 222 00:11:44,600 --> 00:11:47,160 Speaker 1: par fives and two their putting for eagle and and 223 00:11:47,200 --> 00:11:49,400 Speaker 1: he's you know, on in three and trying to punch 224 00:11:49,440 --> 00:11:52,680 Speaker 1: for Robertie. So uh, you know, the fact is, you 225 00:11:52,720 --> 00:11:55,319 Speaker 1: get up close to fifty years old, it becomes a 226 00:11:55,360 --> 00:11:59,080 Speaker 1: little bit more appealing. The downside to this is that 227 00:11:59,559 --> 00:12:02,760 Speaker 1: once you leave, you're gone forever. Because j Monahan, the 228 00:12:02,760 --> 00:12:06,520 Speaker 1: commissioner of the PGA Tour, has declared in no uncertain 229 00:12:06,600 --> 00:12:11,000 Speaker 1: terms that if anybody goes to the Super League, you 230 00:12:11,080 --> 00:12:15,760 Speaker 1: were banned from the PGA Tour against US. Yes, and 231 00:12:15,800 --> 00:12:17,920 Speaker 1: a lot of the guys like Colin Marikawa, I mean 232 00:12:18,000 --> 00:12:19,680 Speaker 1: that would that would he would never have a chance 233 00:12:19,720 --> 00:12:21,800 Speaker 1: to win a Green jacket, and August never have a 234 00:12:21,880 --> 00:12:24,360 Speaker 1: chance to win another major. He's won two majors already. 235 00:12:24,400 --> 00:12:28,000 Speaker 1: But being on this this tour here, especially if you're 236 00:12:28,040 --> 00:12:31,400 Speaker 1: one of the upper echelon players, there's great exposure, there 237 00:12:31,400 --> 00:12:35,160 Speaker 1: are great benefits. There are a great great financial incentives 238 00:12:35,160 --> 00:12:37,840 Speaker 1: in addition to prize money, as we can see every 239 00:12:37,880 --> 00:12:40,719 Speaker 1: time you watch a golf tournament, So it's a very 240 00:12:40,720 --> 00:12:43,880 Speaker 1: It's a very low risk for something. Phil Mickelson may 241 00:12:43,880 --> 00:12:46,480 Speaker 1: consider it. You know, fills over fifty. Now he did 242 00:12:46,520 --> 00:12:49,600 Speaker 1: win the p g A last year. But you know 243 00:12:49,760 --> 00:12:51,840 Speaker 1: the idea of going over there and you know, maybe 244 00:12:51,840 --> 00:12:56,760 Speaker 1: playing retirement plan correct. I like the way you put 245 00:12:56,800 --> 00:12:59,360 Speaker 1: it there. I like it. It sounds like, um, what 246 00:12:59,480 --> 00:13:02,840 Speaker 1: happens when pop stars decide that they will uh do 247 00:13:02,880 --> 00:13:08,800 Speaker 1: a residence in Las Vegas? Um, Britney Spears, Katie Perry Adele. 248 00:13:08,920 --> 00:13:10,200 Speaker 1: You know, they want to settle down for a while. 249 00:13:10,200 --> 00:13:12,000 Speaker 1: They don't want to go touring all over the world 250 00:13:12,480 --> 00:13:15,360 Speaker 1: and you know, have their sets put off in every 251 00:13:15,360 --> 00:13:17,559 Speaker 1: different city and do the mic check and everything. They 252 00:13:17,600 --> 00:13:21,320 Speaker 1: just can stain Vegas and perform four times a week, 253 00:13:21,360 --> 00:13:24,960 Speaker 1: five times a week. And the person who drew up 254 00:13:24,960 --> 00:13:27,080 Speaker 1: the blueprint for that was Wayne Newton. I mean there 255 00:13:27,120 --> 00:13:28,960 Speaker 1: was in a movie about Las Vegas that Wayne Nowton 256 00:13:29,040 --> 00:13:31,880 Speaker 1: doesn't appear in. Instead of him touring around the country 257 00:13:31,920 --> 00:13:34,320 Speaker 1: to go see the people, I'm staying in Vegas. You 258 00:13:34,400 --> 00:13:36,360 Speaker 1: come see me if you want to be entertained. So 259 00:13:36,400 --> 00:13:40,840 Speaker 1: this is the Wayne Newton of of golf. Essentially pretty good. 260 00:13:40,960 --> 00:13:43,520 Speaker 1: That's a pretty good way to put it. So a 261 00:13:43,520 --> 00:13:46,160 Speaker 1: lot of guys have already said no. I mean, Rory McElroy, 262 00:13:46,400 --> 00:13:49,160 Speaker 1: John rum brooks Keeptic, I've already said no. Aurka was 263 00:13:49,200 --> 00:13:51,600 Speaker 1: saying no right now. But but they do have seventeen 264 00:13:51,600 --> 00:13:54,840 Speaker 1: people that are already committed, and those people don't want 265 00:13:54,840 --> 00:13:57,800 Speaker 1: their names released because if this thing just happen, us 266 00:13:57,840 --> 00:14:00,600 Speaker 1: to go belly up like the proposed your pan uh 267 00:14:00,960 --> 00:14:04,839 Speaker 1: super league in soccer. They have sort of they'll have 268 00:14:04,880 --> 00:14:07,640 Speaker 1: a scarlet letter when Jame on a Hand finds about it. 269 00:14:08,280 --> 00:14:11,120 Speaker 1: So my question is it's a pot of what more 270 00:14:11,120 --> 00:14:15,240 Speaker 1: than two billion dollars and that's coming from Saudi Arabia 271 00:14:15,440 --> 00:14:21,760 Speaker 1: or companies. That's gonna happen every year. Yes, it's in perpetuaty. 272 00:14:21,840 --> 00:14:24,040 Speaker 1: There's just gonna be two billion dollars to give away 273 00:14:24,040 --> 00:14:26,720 Speaker 1: every year every year, and divide up by twelve and 274 00:14:26,760 --> 00:14:28,720 Speaker 1: fourteen events and you'll see how much money is in 275 00:14:28,760 --> 00:14:31,680 Speaker 1: the is in the part every single week. Like I said, 276 00:14:31,720 --> 00:14:35,400 Speaker 1: retirement plan, I kind of like it. It's something like 277 00:14:35,440 --> 00:14:38,560 Speaker 1: that for old broadcasters. All right, this is a Bloomberg 278 00:14:38,560 --> 00:14:41,280 Speaker 1: Business of sports podcast. I'm Scarlet Food here with Mike Lynch. 279 00:14:41,400 --> 00:14:44,040 Speaker 1: Be sure to catch us each and every Monday, Wednesday 280 00:14:44,040 --> 00:14:46,840 Speaker 1: and Thursday, where we explore the world of money and sports. 281 00:14:47,320 --> 00:14:49,760 Speaker 1: Catch me on Twitter, I'm at Scarlet Food and on 282 00:14:49,880 --> 00:14:51,520 Speaker 1: Mike Lnch. You can follow me at Lynch e W 283 00:14:51,840 --> 00:14:54,640 Speaker 1: c dB, and you're listening to Bloomberg Business of Sports 284 00:14:54,680 --> 00:14:56,240 Speaker 1: on Bloomberg Radio around the world.