WEBVTT - ITS UP THERE PODCAST EP 55 |IMITATION WITHOUT ACKNOWLEDGMENT IS STEALING | KAYNE WEST STEPED ON DRAKES ROLLOUT? | KEVIN SAMUELS | LIL DURK OUTSIDE HIS ELEMENT OR INSIDE THE GHETTO 0:00:00.080 --> 0:00:03.600 Welcome to It's Up There Podcast, your number one place 0:00:03.680 --> 0:00:07.000 for business and podcasting rang number through these six in 0:00:07.080 --> 0:00:10.840 little motherfucking world. Shit back. Turn up the volume on 0:00:10.880 --> 0:00:13.840 your phone and enjoy the show with your homie an 0:00:13.920 --> 0:00:22.840 host Big Loon Podcast. Welcome to another episode of this 0:00:23.040 --> 0:00:27.320 up there podcast. I am your active and attractive hosts 0:00:28.160 --> 0:00:31.840 big Loan for another episode of the fastest growing podcasts 0:00:31.840 --> 0:00:36.320 on the market. Right now, we are in a position 0:00:36.320 --> 0:00:41.640 to be grateful, thankful, um, and appreciate every single individual 0:00:41.720 --> 0:00:45.600 that listens tounes in get to us in whatever way 0:00:45.640 --> 0:00:49.640 that you get to us, you know, get put up 0:00:49.680 --> 0:00:51.680 on us in whatever way that you get put up 0:00:51.720 --> 0:00:54.040 on us. We want to appreciate y'all for a second. 0:00:54.080 --> 0:00:58.560 It's always important to be um, be alive, and be 0:00:58.680 --> 0:01:01.880 present in the moment while on the journey. And I'm 0:01:01.880 --> 0:01:04.440 on a journey. I'm building, and what I'm building can't 0:01:04.480 --> 0:01:07.920 no man to down, can't no man a fit. Thank God, 0:01:07.959 --> 0:01:11.720 I understood independence. Thank god, my understanding and perspective is 0:01:11.720 --> 0:01:15.600 in a position as well. I can navigate around such 0:01:17.280 --> 0:01:23.399 a volatile game. This game here is fleeting us. It's 0:01:24.120 --> 0:01:29.800 unapproachable for most people. It's unsustainable for even more. But 0:01:31.040 --> 0:01:33.000 I'm trying to navigate in it and and in a way 0:01:33.040 --> 0:01:35.080 where I put all my eggs in the basket and 0:01:35.240 --> 0:01:39.120 I say let's let's play. I got faith in my skills, 0:01:39.120 --> 0:01:41.440 I got faith in what I got going on, and um, 0:01:41.560 --> 0:01:46.319 as long as I believe in it, I'll put things 0:01:46.360 --> 0:01:48.960 in it and be present involved in it. If you're 0:01:48.960 --> 0:01:51.560 listening to the audio version of the podcasts and you 0:01:51.560 --> 0:01:54.240 want to catch the video version, I need you to 0:01:54.320 --> 0:01:57.280 go over to YouTube and put in fog fo TV 0:01:58.520 --> 0:02:02.120 and I have a playlist with all the episodes videos out. 0:02:02.520 --> 0:02:05.080 You know, we're shooting four K got some of the 0:02:05.080 --> 0:02:09.079 best equipment that the industry has the offer. Um, if 0:02:09.120 --> 0:02:11.480 you are looking at the video version and you need 0:02:11.520 --> 0:02:13.840 to understand where do I find the audio, then you 0:02:13.960 --> 0:02:17.000 head the wherever you get podcasts that put in this 0:02:17.240 --> 0:02:20.720 up that podcast and we should pop up and then 0:02:20.800 --> 0:02:24.560 engage with us. Engage with us. Also, I need for 0:02:24.639 --> 0:02:26.919 y'all to understand and go get some merch We got 0:02:27.000 --> 0:02:30.360 merch at. I just dropped eighteen new new pieces. I 0:02:30.440 --> 0:02:33.000 need to see some people engaging with that. I need 0:02:33.000 --> 0:02:36.040 to see you buy as something, letting people know, yeah, 0:02:36.160 --> 0:02:39.160 we're part of the journey. Yeah, you don't know about 0:02:39.200 --> 0:02:42.600 it yet, but it's only so long, you know, it's 0:02:42.639 --> 0:02:46.959 only so long. So um, this game here, man, it's 0:02:47.080 --> 0:02:52.000 it's a it's a beautiful thing. As I'm as I'm 0:02:52.040 --> 0:02:55.720 coming through and writing, I pour from people. So it's 0:02:55.720 --> 0:03:00.560 a science to this, to this thing. I was told 0:03:01.240 --> 0:03:05.000 that imitation is the bit is the highest form of flattery, 0:03:05.160 --> 0:03:07.920 right when you see somebody copy you, right, and copying 0:03:08.040 --> 0:03:13.240 somebody is relative right in regards to how egregious you 0:03:13.360 --> 0:03:16.760 do this. Right. So if you take, if you pour 0:03:17.000 --> 0:03:19.880 from people that inspire you, that's different than taking the 0:03:19.960 --> 0:03:23.080 exact blueprint that you see them doing and doing it 0:03:23.160 --> 0:03:26.560 while they're still in the game. Like it's always cool 0:03:26.639 --> 0:03:31.560 now to come back and have a little John esque 0:03:32.320 --> 0:03:36.200 type of artists or bone crush your s type of artists, 0:03:36.240 --> 0:03:38.600 or one of these type of individuals that we haven't 0:03:38.640 --> 0:03:41.680 seen in a while. But to be a Riddy Rich 0:03:42.000 --> 0:03:46.160 standing next to a Righty Rich is uncomfortable. Right to 0:03:46.280 --> 0:03:50.400 be a carbon copy of that same artist is uncomfortable. 0:03:50.440 --> 0:03:55.160 And I think, and I'll get into Kanye and Jay 0:03:55.280 --> 0:04:00.360 and certain people, it's almost like you can't really duplicate them. 0:04:00.480 --> 0:04:04.800 You can't, Drake. You can try, but you you can't 0:04:04.880 --> 0:04:07.240 live where they're going. It's just it's deep. But I'll 0:04:07.280 --> 0:04:11.440 get into that later. Because Kanye is always doing something 0:04:11.480 --> 0:04:18.760 and being ahead of the game. Um, but but but 0:04:18.760 --> 0:04:21.920 but but. Imitation is the highest form of flattery. Is 0:04:22.000 --> 0:04:24.080 always been pushed on us, and a lot of us 0:04:24.160 --> 0:04:29.000 take that. I reject that. I think it depends on 0:04:29.120 --> 0:04:33.280 high's done right, because, in my opinion, imitation without acknowledgement 0:04:33.279 --> 0:04:39.039 is still in see what I'm saying, because a lot 0:04:39.080 --> 0:04:44.719 of times the person that's imitating somebody won't promote the 0:04:44.800 --> 0:04:47.880 person they imitate because then he feels the void that 0:04:48.000 --> 0:04:51.800 I'm trying to feel because I'm doing what he's doing right. 0:04:51.880 --> 0:04:55.920 So there's there's there's no value in me shed light 0:04:56.000 --> 0:05:00.279 on somebody that I'm copying. That's number one. And I 0:05:00.320 --> 0:05:02.719 and I and I also think that whoever made that 0:05:02.880 --> 0:05:05.960 up was somebody that didn't create nothing. He was He 0:05:06.040 --> 0:05:09.480 was a dude that copied something from somebody. You see 0:05:09.480 --> 0:05:12.239 what I'm saying, because it's it's about how it's done. 0:05:12.360 --> 0:05:16.000 Or he may have said that with people thinking people 0:05:16.040 --> 0:05:20.760 would understand that, like, you can't copy somebody, you know 0:05:21.000 --> 0:05:24.159 more for more while they're still in the same hustle, 0:05:24.920 --> 0:05:28.000 and then don't see that to be a problem, and 0:05:28.040 --> 0:05:32.000 then don't acknowledge the aid man because listen, I expect 0:05:32.040 --> 0:05:34.400 for on the creative tip to you respect the game 0:05:34.520 --> 0:05:38.080 so much that every time somebody compliment you for that, 0:05:38.120 --> 0:05:39.960 you say, now, well, you know I got that from 0:05:40.120 --> 0:05:43.479 Woo Do Woo, but I just I adopted it, and 0:05:43.760 --> 0:05:45.799 I took it to the next level and I tried 0:05:45.839 --> 0:05:49.320 to like. But but to not even say anything is 0:05:49.320 --> 0:05:55.040 what a problem arrives. That's what the issue arrives at. 0:05:56.120 --> 0:05:58.440 You understand me, so I don't. I don't agree with 0:05:58.560 --> 0:06:02.120 the whole and you know, he long imitation is the 0:06:02.200 --> 0:06:09.640 high form of flattery. Hey man, Imitation without acknowledgement is stealing. Yeah, 0:06:09.720 --> 0:06:11.919 you're doing me good and the money you're doing me 0:06:12.520 --> 0:06:16.760 super good. Over there, they thank you hard, They thank 0:06:16.800 --> 0:06:20.160 you coming up with our lists. They don't know you regurgitating. 0:06:22.440 --> 0:06:25.120 They don't know it's somebody that you won't tell him about, 0:06:25.200 --> 0:06:28.440 some street dude that don't really know how to internet 0:06:28.480 --> 0:06:30.760 thing go. So he may not be it know how 0:06:30.800 --> 0:06:33.560 to get it to him yet, but you're pulling from 0:06:33.640 --> 0:06:37.240 him and regurgitating everything that he's doing. I think it's 0:06:37.279 --> 0:06:41.320 just weird. It's uncomfortable. I'm not. I think that's what 0:06:41.440 --> 0:06:44.280 took me so long to really do this thing. It's 0:06:44.279 --> 0:06:47.000 because I had to make sure that I can stand 0:06:47.040 --> 0:06:51.320 on my ideas and my identity and my experience. I 0:06:51.320 --> 0:06:54.400 can be able to explain my encounters and what it 0:06:54.400 --> 0:06:59.280 took for me personally to get through things. Stand for 0:06:59.560 --> 0:07:03.600 things right. So when people try to be you, or 0:07:03.680 --> 0:07:06.839 people try to do the same thing you do it 0:07:06.960 --> 0:07:09.640 just I don't know, it just be coming off it 0:07:09.840 --> 0:07:12.720 be I receive it wrong, especially when I ain't been 0:07:12.840 --> 0:07:15.240 paid at a high level for what I'm doing. A 0:07:15.280 --> 0:07:18.000 lot of you dudes taking topics from me. I'm talking 0:07:18.040 --> 0:07:22.600 industry guys. You're taking things that I'm doing right, and 0:07:22.640 --> 0:07:25.760 it's cool. I don't know. Maybe maybe our minds think alike. 0:07:25.840 --> 0:07:30.200 It's just it's received bad because a lot of you 0:07:30.320 --> 0:07:35.600 dudes are getting millions of dollars for things that I'm 0:07:35.720 --> 0:07:43.520 sure that you got from me. You execute now, right, 0:07:43.680 --> 0:07:46.000 not not that you got your money from that, but 0:07:46.000 --> 0:07:48.960 but you executing it, and you are you're doing it 0:07:49.000 --> 0:07:51.480 at a high level, right, And so for me, I 0:07:51.600 --> 0:07:56.280 need to be paid for these things when I'm from there, 0:07:56.360 --> 0:08:01.000 crash shout about anything. Right. So, and with me being 0:08:01.120 --> 0:08:05.800 a creative person, I gotta make sure you know sudden 0:08:05.840 --> 0:08:09.160 things it's coincidence. And I'm like, yo, this is a 0:08:09.280 --> 0:08:15.600 really crazy coincidence, all right, but just keep hustling right now. 0:08:15.640 --> 0:08:20.360 I'm don't you think now, I'm keeping this in mind now, 0:08:21.440 --> 0:08:24.040 but I gotta keep hustling. I can't stop what I'm doing. 0:08:24.160 --> 0:08:27.440 But you better know I'm punching that ticket. You know 0:08:27.440 --> 0:08:29.240 how you go to one of the restaurants, they give 0:08:29.280 --> 0:08:32.800 your ticket once they get to this minute. I'm for 0:08:32.960 --> 0:08:35.120 show on my end, and I gotta go with what 0:08:35.480 --> 0:08:40.280 more My move is right because it's coincidence, coincidence, coincidence, coincidence. 0:08:40.520 --> 0:08:42.679 It's like, yo, something may be up with that. So 0:08:42.720 --> 0:08:46.600 I gotta kind of look into what's going on, you know. 0:08:46.760 --> 0:08:49.160 So don't hit me. What the imitation is to high 0:08:49.240 --> 0:08:54.400 form of flattering thing? Pay me to imitate me, you 0:08:54.440 --> 0:08:56.760 know what I mean? Pay me to imitate me. I 0:08:56.760 --> 0:09:00.160 ain't imitate nobody, not one person will I imitate. Hey, 0:09:00.240 --> 0:09:03.120 I don't listen, this thing comes so natural. I gotta 0:09:03.200 --> 0:09:07.320 just do me. We ain't doing no imitation of nobody 0:09:08.600 --> 0:09:11.360 that ain't what the vibes is. We're not even interested 0:09:11.400 --> 0:09:14.000 in doing that, you know what I'm saying. We do 0:09:14.120 --> 0:09:18.800 that were then lost already because our whole game, my 0:09:18.880 --> 0:09:23.079 whole brand is we got to figure this out. Our 0:09:23.120 --> 0:09:26.920 hold brand is information in bawling and being a boss, 0:09:27.840 --> 0:09:31.360 you know what I'm saying. So we can't imitate people 0:09:31.400 --> 0:09:34.160 that ain't gonna get us nowhere. Hey, let me let's 0:09:34.240 --> 0:09:37.280 let's let's let's talk about Kanye ain't let's talk about 0:09:37.320 --> 0:09:43.960 Kanye West. Kanye West just sold out the stadium in Atlanta, 0:09:45.360 --> 0:09:50.160 thanks Mercedes Being Stadium, fifty thousand tickets promoted it for 0:09:50.240 --> 0:09:53.600 a week. A whole bunch of people came out, fifty 0:09:53.600 --> 0:09:57.599 thousand people. He had him wait the hour and a 0:09:57.679 --> 0:10:00.480 half hour before he got out there. They way that 0:10:00.520 --> 0:10:02.880 they got out there and enjoyed themselves. He played his 0:10:03.040 --> 0:10:08.640 music live walking around the stadium. We have to understand 0:10:08.679 --> 0:10:13.120 the gravity of moves like this in the game. We 0:10:13.280 --> 0:10:16.240 have to understand the gravity move like this in the game. 0:10:19.880 --> 0:10:23.280 This ain't something that you're gonna just look at and 0:10:23.320 --> 0:10:27.840 say that this is a rap, This is a this 0:10:27.960 --> 0:10:31.840 is wrapped that they're taking to this level here this 0:10:31.920 --> 0:10:35.200 is wrapped that they're reaching way up to stadiums home 0:10:35.880 --> 0:10:38.640 the same game that you win, that you can you 0:10:38.679 --> 0:10:40.840 can get up off your couch and go get you 0:10:40.880 --> 0:10:42.840 some equipment and try to figure out a way to 0:10:42.880 --> 0:10:48.520 get in. They're taking rap the spots man where nobody 0:10:48.559 --> 0:10:51.040 had under been that and to do that when in 0:10:51.200 --> 0:10:53.880 such short time, who else can do that? I don't 0:10:53.880 --> 0:10:57.600 think nobody else can do that. When we talk about 0:10:57.640 --> 0:11:00.959 the draking Kanye thing, that's a different thing, and I'll 0:11:00.960 --> 0:11:05.760 talk about that, but we talk about can Jay do that? 0:11:08.640 --> 0:11:13.480 I don't know. Fifty thousand tickets, have them wait for 0:11:13.559 --> 0:11:23.400 an hour new music. Jay maybe can do that, But 0:11:23.559 --> 0:11:28.319 Kanye is a different type of beasts. When we talk 0:11:28.360 --> 0:11:32.520 about the game, this ain't no you're dealing with the 0:11:32.640 --> 0:11:35.400 You're dealing with the top of the top. When you're 0:11:35.400 --> 0:11:38.440 dealing with some of these names in this game, some 0:11:38.520 --> 0:11:43.240 of these people represent the pinnacle not only in our lifetime, 0:11:44.679 --> 0:11:47.880 but in ever in our industry, in hip hop, in 0:11:48.080 --> 0:11:52.360 entertainment and wrapped. Some of these folks represent the pinnacle 0:11:52.520 --> 0:11:57.120 where this thing can go so far and to be 0:11:57.640 --> 0:12:00.440 present in the moment I was telling my old man, 0:12:00.480 --> 0:12:02.560 I should have went down there. I should have went 0:12:02.559 --> 0:12:06.360 through that, But I'm still uncomfortable with the COVID thing. 0:12:06.440 --> 0:12:08.240 I ain't got to the point where I want to 0:12:09.080 --> 0:12:14.040 jump out and be just amongst fifty thousand people or 0:12:14.120 --> 0:12:17.280 a roll in loud or something like that. You know 0:12:17.320 --> 0:12:21.760 what I'm saying. Those kind of things or thousands of 0:12:21.880 --> 0:12:31.200 people will have me uncomfortable, you know. Um. But and 0:12:31.240 --> 0:12:34.240 then you gotta understand that what rappers do for promo, 0:12:34.520 --> 0:12:38.440 it's a thing now where your whole promo package now 0:12:38.520 --> 0:12:41.280 it's try to go viral some kind of way. So 0:12:41.480 --> 0:12:44.040 rappers do things to try to go viral. They spend 0:12:44.120 --> 0:12:47.400 money to get people to do dances and make skits 0:12:47.559 --> 0:12:50.480 up and this and that they and all this promo. 0:12:51.840 --> 0:12:54.640 This dude just sold out and had the Internet on 0:12:54.760 --> 0:13:02.560 fire and didn't drop the album. That level of promode 0:13:02.640 --> 0:13:04.840 that I talk about when you hit me, talk about 0:13:04.920 --> 0:13:08.600 somebody like a Joe Rogan that hey, since I'm number 0:13:08.600 --> 0:13:13.800 one on every platform, I'm gonna be and everybody suggested box. 0:13:14.520 --> 0:13:19.040 That's a certain level of plays period that's gonna keep 0:13:19.080 --> 0:13:21.160 me at the number one spot. Now I got the 0:13:21.280 --> 0:13:24.960 number one podcast, but also on the episode category, reck 0:13:25.080 --> 0:13:28.920 got number one, episode number eight, number sixteen, number eighteen, 0:13:28.960 --> 0:13:32.040 twenty two, twenty six, twenty eight, twenty nine. You see, 0:13:32.280 --> 0:13:37.280 it keeps my numbers building. Everybody tries to build on 0:13:37.440 --> 0:13:40.559 the promode. That's the point I'm making. He just did 0:13:40.640 --> 0:13:45.000 all of that and didn't even drop the album. So 0:13:45.080 --> 0:13:49.480 when we talk about, like jac these are the different 0:13:49.480 --> 0:13:54.120 phases of rappers, that's different phases. That's the rapper straight 0:13:54.160 --> 0:13:57.880 out the street, this hustling good, that's gonna go get 0:13:57.920 --> 0:14:01.960 the teeth and the set up in the lamb bowl 0:14:02.040 --> 0:14:04.360 and pull up in the lamb chop and the bent 0:14:04.520 --> 0:14:09.839 lick truck. It's that rapper. And then you even got 0:14:09.920 --> 0:14:12.720 levels under that, right, you also got the hood rapper. 0:14:12.760 --> 0:14:16.080 They's streaming pretty good. They got a little Nicholas and 0:14:16.160 --> 0:14:19.640 maybe got a few thousand doing pretty well. But when 0:14:19.640 --> 0:14:22.480 we start talking about what this is a real career 0:14:22.520 --> 0:14:27.800 for you, that's phases of rappers. There's a phase after 0:14:27.920 --> 0:14:31.320 that that that that that rapper like a let me 0:14:31.360 --> 0:14:38.120 see what name cannot put on that? Let me see 0:14:38.120 --> 0:14:41.880 who cannot put right there? It's real a lot of them. 0:14:44.840 --> 0:14:48.360 It's real a whole genre like the dudes, like the Dirks, 0:14:48.400 --> 0:14:52.400 the posh SCHISTI that type of brand of rapper right 0:14:52.480 --> 0:14:56.480 where you do it's two of them can where that 0:14:56.560 --> 0:15:00.040 can is the candy where you you you rich, but 0:15:00.080 --> 0:15:04.240 you still you know you're shiny, you flash it this, 0:15:04.440 --> 0:15:06.800 that and the third. There's a level over that where 0:15:06.840 --> 0:15:10.680 you're dealing with the j Coles and the Kendricks and 0:15:10.760 --> 0:15:15.080 the big Seans and the wids could leaves. There's a 0:15:15.200 --> 0:15:18.440 genre there right where you're rich, but you don't really 0:15:18.480 --> 0:15:20.800 engage with all of that. But they know, they know 0:15:20.880 --> 0:15:25.160 what type of Yeah we're doing we're doing well. But 0:15:25.320 --> 0:15:30.000 then that's even one over that, and that's where you're 0:15:30.000 --> 0:15:35.320 boarding them laying that. That's where you're you did it. 0:15:36.840 --> 0:15:38.800 And some people are gonna get on me for saying 0:15:38.840 --> 0:15:40.760 did it with the rapper, But that means you don't 0:15:40.880 --> 0:15:46.200 understand the business, exclude yourself from the conversation. That's where 0:15:46.240 --> 0:15:48.440 you're Jay and you did it. I'm telling you where 0:15:48.400 --> 0:15:51.480 they're taking the ball. Let y'all want to talk about 0:15:51.560 --> 0:15:54.480 me about who rapping and writing. What I'm telling you 0:15:54.520 --> 0:15:58.080 where the folk taking our culture to the buildings they're 0:15:58.080 --> 0:16:01.440 going into you understand, and me the land mass they 0:16:01.520 --> 0:16:05.800 tiptoeing around with the coach in their hand. The folk 0:16:05.880 --> 0:16:08.600 got the backpack of the coach on and they walking in. 0:16:08.880 --> 0:16:12.920 NBC and ABC passed them in certain cases, you know, 0:16:13.040 --> 0:16:17.240 doing things representing us far as the culture it's concerned, 0:16:17.440 --> 0:16:21.200 far as the information is concerned. You understand. It's a 0:16:21.280 --> 0:16:23.640 reason why Jay let us have grow out like that. 0:16:24.640 --> 0:16:27.200 It's a reason why did it go in and still 0:16:27.280 --> 0:16:29.840 talking embrace the coach in the way that he does. 0:16:30.600 --> 0:16:34.680 I got questions for Dre. I got questions for some 0:16:34.800 --> 0:16:37.920 of our other billion there brothers, is have you separated 0:16:38.000 --> 0:16:44.880 yourself from the culture to endorse the money, to endorse 0:16:45.240 --> 0:16:49.520 the money, have you separated yourself from the culture? Right? 0:16:50.040 --> 0:16:53.160 Because you still carry out flag even when you do that. 0:16:54.240 --> 0:16:57.600 So even though you spunk around and spunked off and 0:16:57.640 --> 0:17:00.400 thought you went that way, you still represent and those 0:17:00.440 --> 0:17:03.800 way over there while you're playing, and when they get 0:17:03.880 --> 0:17:07.320 done with you and you come running back. Some of us, 0:17:07.440 --> 0:17:09.840 especially the ones with a bunch of money, they're gonna 0:17:09.840 --> 0:17:12.720 receive you with love. They don't have no more. They 0:17:12.800 --> 0:17:15.919 were res in a different place us. They're still skeptical. 0:17:16.720 --> 0:17:20.120 That's trying to get up on some paper. It depends 0:17:20.160 --> 0:17:24.400 on the day you come whether or not we accept 0:17:24.400 --> 0:17:27.399 you with open arms or not, because we're still in 0:17:27.440 --> 0:17:30.960 the fight. And it's understanding that. I mean, it's a 0:17:31.080 --> 0:17:36.160 much you understand that, right, But we're talking about how 0:17:36.240 --> 0:17:40.320 fight e Folk taking the ball? The folk is that 0:17:40.480 --> 0:17:45.320 other tier rapper and Drake Drake his head at there. 0:17:45.320 --> 0:17:48.200 And now this is where it gets crazy because people say, well, 0:17:48.520 --> 0:17:51.920 I don't think Drey was a big conversation on social 0:17:51.960 --> 0:17:55.320 media about Drake and Kanye. You think Drake could have 0:17:55.359 --> 0:17:57.959 sold out them fifty thousand and head them people waiting 0:17:58.080 --> 0:18:00.280 this and that he probably could have done on it. 0:18:01.080 --> 0:18:03.760 But when we're dealing with Drake and Kanye, right, we're 0:18:03.760 --> 0:18:06.959 dealing with two different type of brands. We're dealing with 0:18:06.960 --> 0:18:10.239 two different type of things, and not because one is 0:18:10.240 --> 0:18:12.800 stronger than any other. It's just about the place that 0:18:12.880 --> 0:18:23.280 these two brands are in. Kanye West is almost almost afore. 0:18:24.000 --> 0:18:26.640 He's been able to branch out, he's been able to 0:18:26.680 --> 0:18:30.800 conquer other other industries, and he's done it in a 0:18:30.880 --> 0:18:34.720 way where he's understood business infrastructure. That's why I told 0:18:34.760 --> 0:18:38.760 people about the information. You didn't see Kanye West say 0:18:39.040 --> 0:18:42.120 I'm happy with getting to shoe. He understand. I need 0:18:42.160 --> 0:18:44.480 the information. It's the same fight you hit me. I 0:18:44.520 --> 0:18:48.520 always have Yo. Yeah, I like it. Co Sign that's 0:18:48.560 --> 0:18:52.520 a funny game. Yeah, the co Sign game. That's cute. 0:18:53.000 --> 0:18:56.880 We're gonna get it done quick. That's cute. But at 0:18:56.920 --> 0:19:02.760 what expense? I won't understand anything when we go too fast? Right, 0:19:03.119 --> 0:19:05.760 there's a sweet science unless you're willing to let me 0:19:05.880 --> 0:19:09.040 study the game tape. But the game still going on. 0:19:09.440 --> 0:19:12.840 While the game's going on though, right, so I get 0:19:12.840 --> 0:19:15.440 to end my spare time catch up on what is 0:19:15.480 --> 0:19:18.480 the rules of this? What's going on? So? How do 0:19:18.520 --> 0:19:22.240 you really work the record? How do you service the song? 0:19:23.200 --> 0:19:26.240 How does the DJ and Atlanta end up playing a 0:19:26.359 --> 0:19:30.800 song out of Detroit? And how when I put it 0:19:30.840 --> 0:19:34.240 in my no matter where I pull this song up at, 0:19:34.560 --> 0:19:39.679 it recognizes what' so on this is? And how do 0:19:39.800 --> 0:19:43.960 I make sure that it comes up in this particular 0:19:44.080 --> 0:19:49.320 chart category? Because I'm getting drowned out because my music 0:19:49.520 --> 0:19:54.119 is in a category that doesn't necessarily fit exactly. You know, 0:19:54.200 --> 0:19:57.000 it's information involved in it. But what they'll do is 0:19:57.040 --> 0:19:59.200 that take you, take you out of there, put you here, 0:19:59.280 --> 0:20:01.600 this and or less happening on the back end. You 0:20:01.600 --> 0:20:04.160 don't even know how did they do that? Therefore you 0:20:04.200 --> 0:20:06.959 can't do it for your brother. You can't do it 0:20:07.000 --> 0:20:09.680 for the little rapper that you find that which which 0:20:10.119 --> 0:20:13.440 now creates a term morel in between this the count 0:20:13.560 --> 0:20:16.199 because you don't have the information they think you have. 0:20:16.840 --> 0:20:20.359 You seem to have come from nothing and that you did, 0:20:21.200 --> 0:20:23.720 but you didn't understand how you got where you win. 0:20:25.000 --> 0:20:27.760 Therefore you won't understand how to get where you're trying 0:20:27.800 --> 0:20:30.480 to go. That's what make Jay and Kanye did in 0:20:30.560 --> 0:20:33.720 them They've always understood how to get where they wanted 0:20:33.800 --> 0:20:38.560 to go, not necessarily even being there yet. But Bad 0:20:38.680 --> 0:20:42.360 Boy was a real company. Rockefeller was a real company. 0:20:42.640 --> 0:20:46.120 Didn't one street dudes running around saying, we rappers, We've 0:20:46.119 --> 0:20:49.879 been there, man. We these is real companies meaning investing money, 0:20:49.920 --> 0:20:53.640 taking losses, ends and nights, you know what I mean. 0:20:53.720 --> 0:20:56.399 Focused on the RWI trying to figure out how we're 0:20:56.440 --> 0:20:59.160 gonna get it back when we put it out. Videos 0:20:59.200 --> 0:21:02.520 casts a harm in the leg back then, right, we're 0:21:02.600 --> 0:21:06.320 juggling artists. Right, So it's a thing, man, it's it's 0:21:06.359 --> 0:21:10.960 it's it's hustling involved in this thing. But the tier 0:21:11.119 --> 0:21:14.880 rappers is always interesting when you when you get there. 0:21:14.920 --> 0:21:18.600 So when we look at Drake, Drake hasn't went outside 0:21:18.600 --> 0:21:21.480 a route and he's catching up with people. He got 0:21:21.560 --> 0:21:24.920 head for what some of the greats guy and they 0:21:24.960 --> 0:21:27.480 went outside of rap and been outside of rap for 0:21:27.560 --> 0:21:32.840 ten or fifteen years. His influence Nay's winters, shoes and 0:21:32.920 --> 0:21:35.760 little things like that. I'm talking about really when out 0:21:35.800 --> 0:21:39.679 and said boom, here's a real situation. Some people are 0:21:39.680 --> 0:21:42.439 gonna say, well, what about the adda? You know, what 0:21:42.560 --> 0:21:47.560 about the little merchant? We y'all talking rap stuff? Jay 0:21:47.680 --> 0:21:50.159 Zenon were doing being and they were doing liquor, They 0:21:50.200 --> 0:21:57.200 were doing fifty, were doing head phone fifty with doing liquor, shoes, clothes, 0:21:57.720 --> 0:22:01.240 did it close? Jay close all that, you know, But 0:22:01.359 --> 0:22:04.680 they burnt that game out because everybody after them did 0:22:04.720 --> 0:22:08.119 the same thing. That's why Kanye West was the last 0:22:08.200 --> 0:22:10.480 one and he took it past where they took it. 0:22:10.640 --> 0:22:13.960 He the last one that really got the profit off 0:22:14.000 --> 0:22:18.040 the clothing game in a way where where was sustainable. 0:22:18.119 --> 0:22:21.600 Everybody merched said, ain't time about the rapper merch. That's 0:22:21.600 --> 0:22:29.480 a different I'm talking about Sean John Rockefeller clothing, you know, yeasy, 0:22:29.840 --> 0:22:32.960 I'm talking about that type of thing, and he had 0:22:33.000 --> 0:22:35.320 to fight for that because it was a dying things 0:22:35.640 --> 0:22:38.400 as he was coming. But he fought for that, Ladd 0:22:38.440 --> 0:22:40.840 and took it past them because he understood the game 0:22:40.920 --> 0:22:43.840 they put down, took a little more, put a little 0:22:43.880 --> 0:22:45.879 moan on top of that, and then took it a 0:22:45.920 --> 0:22:49.399 little for them. But Drake hadn't had a chance to 0:22:49.440 --> 0:22:51.600 do none of that. He got head for what they got. 0:22:51.920 --> 0:22:55.600 You gotta understand, man, de Folk been hustling for twenty 0:22:55.680 --> 0:23:01.200 twenty five, twenty five good year. Drake been going ten 0:23:01.359 --> 0:23:04.960 only in music and catching folds with endorsement deals and 0:23:05.040 --> 0:23:07.280 this and that. So when you can't compare Drake to 0:23:07.440 --> 0:23:10.960 Kanye in that space yet, in my opinion, because people 0:23:11.000 --> 0:23:15.040 respect Kanye from a different perspective. They see him tanning 0:23:15.080 --> 0:23:18.520 the fashion and work his way in and tell Nike 0:23:18.680 --> 0:23:21.560 now you can't do that. Use his music influence to 0:23:21.640 --> 0:23:25.040 tip tip over here and try to pass Jordan or 0:23:25.080 --> 0:23:29.400 the elease put it in the conversation. Did some other 0:23:29.480 --> 0:23:32.399 things to make sure the marketing stayed in a great place, 0:23:32.760 --> 0:23:37.879 make sure that the brand and the interest in the 0:23:37.920 --> 0:23:41.320 brand was always high, that it was limited edition and 0:23:41.480 --> 0:23:44.560 only this amount. It was things he was doing that 0:23:44.720 --> 0:23:48.280 Jam didn't do. See Jay and them went mass production, 0:23:48.359 --> 0:23:55.120 get out all the money. Kanye went exclusive that last longer. 0:23:56.000 --> 0:23:59.840 He took the Rose Rose, he took the Lamborghini, he 0:24:00.040 --> 0:24:03.199 took the may back approach, and Jay and them do 0:24:03.320 --> 0:24:07.080 that now because they understand taste back. Then it's about hustle. 0:24:08.640 --> 0:24:11.840 I keep telling people, it ain't about who looking at you. 0:24:11.920 --> 0:24:15.439 It's about what they taste is. Because if somebody come 0:24:15.560 --> 0:24:18.080 under my thing and tell me then I ain't hey man, 0:24:18.160 --> 0:24:20.840 you trads, And then I look into them a little bit. 0:24:21.040 --> 0:24:24.440 Oh yeah, you're supposed to think I'm tred. You don't 0:24:24.440 --> 0:24:29.840 know what bow taker. You're supposed to think I ain't done. 0:24:30.040 --> 0:24:33.000 So I'm doing the right thing. You ain't poled to 0:24:33.040 --> 0:24:36.119 think I'm none with your class. In my class, I'm 0:24:36.160 --> 0:24:38.320 pulled to be on this floor. You pulled to be 0:24:38.440 --> 0:24:41.399 on that floor. We ain't posed to be coexistent with 0:24:41.480 --> 0:24:44.080 each other. That what you kicking and when I'm kicking 0:24:44.320 --> 0:24:47.680 it ain't even the same flavor. You're a little bit 0:24:47.760 --> 0:24:52.720 more lame within most people. You understand me, you're a 0:24:52.760 --> 0:24:56.760 little bit more lament. I can't you see. So sometimes 0:24:56.800 --> 0:25:00.840 it's about the taste of the person that's critical of you. Yeah, 0:25:00.880 --> 0:25:03.400 you posted to think it about somebody that winning got 0:25:03.440 --> 0:25:06.640 his own, you know when they look at what you're 0:25:06.640 --> 0:25:09.280 doing and they think it yeah yeah, yeah, yeah, yeah 0:25:09.359 --> 0:25:13.040 yeah yeah yo. People yeah they yeah, they funded you. 0:25:13.040 --> 0:25:16.320 You will go fund me wrap them. You know what 0:25:16.320 --> 0:25:19.280 I'm saying, You will go fund me podcaster. So yeah, 0:25:19.320 --> 0:25:21.840 you posted to think about there you know, did it 0:25:21.960 --> 0:25:25.080 or whoever? They came right in and you got blessed in. 0:25:25.760 --> 0:25:27.760 I come out of the street with this. It's a 0:25:27.800 --> 0:25:31.080