1 00:00:04,400 --> 00:00:07,800 Speaker 1: Welcome to tex Stuff, a production from I Heart Radio. 2 00:00:11,840 --> 00:00:14,480 Speaker 1: This season of Smart Talks with IBM is all about 3 00:00:14,600 --> 00:00:18,480 Speaker 1: new creators, the developers, data scientists, c t o s 4 00:00:18,560 --> 00:00:23,280 Speaker 1: and other visionaries creatively applying technology in business to drive change. 5 00:00:23,800 --> 00:00:26,680 Speaker 1: They use their knowledge and creativity to develop better ways 6 00:00:26,680 --> 00:00:30,280 Speaker 1: of working, no matter the industry. Join hosts from your 7 00:00:30,320 --> 00:00:33,880 Speaker 1: favorite Pushkin Industries podcasts as they use their expertise to 8 00:00:33,960 --> 00:00:37,480 Speaker 1: deepen these conversations, and of course Malcolm Gladwell will guide 9 00:00:37,520 --> 00:00:39,839 Speaker 1: you through the season as your host and provide his 10 00:00:39,920 --> 00:00:43,000 Speaker 1: thoughts and analysis along the way. Look out for new 11 00:00:43,040 --> 00:00:45,480 Speaker 1: episodes of Smart Talks with IBM on the I Heart 12 00:00:45,560 --> 00:00:49,159 Speaker 1: Radio app, Apple Podcasts, or wherever you get your podcasts, 13 00:00:49,360 --> 00:00:58,120 Speaker 1: and learn more at IBM dot com slash smart talks. Hello, Hello, 14 00:00:58,240 --> 00:01:02,080 Speaker 1: Welcome to Smart Talks with IBM, a podcast from Pushkin Industries, 15 00:01:02,360 --> 00:01:07,120 Speaker 1: HR Radio and IBM. I'm Malcolm Gabbo. This season, we're 16 00:01:07,120 --> 00:01:11,200 Speaker 1: talking to new creators, the developers, data scientists, c t 17 00:01:11,360 --> 00:01:15,240 Speaker 1: o s and other visionaries who are creatively applying technology 18 00:01:15,319 --> 00:01:19,480 Speaker 1: in business to drive change. Channeling their knowledge and expertise, 19 00:01:19,680 --> 00:01:25,000 Speaker 1: they're developing more creative and effective solutions, no matter the industry. 20 00:01:25,520 --> 00:01:28,880 Speaker 1: Our guest today is Sherry higinich at IBM. She's the 21 00:01:28,920 --> 00:01:33,760 Speaker 1: global leader for Sustainability Services and offering leader for sustainable 22 00:01:33,840 --> 00:01:38,559 Speaker 1: supply chain and circularity, but to her friends, she's better 23 00:01:38,600 --> 00:01:43,399 Speaker 1: known as the supply chain Queen. Sherry's job is to 24 00:01:43,440 --> 00:01:47,440 Speaker 1: help businesses design and build supply chains that are environmentally 25 00:01:47,440 --> 00:01:52,760 Speaker 1: sustainable and socially equitable. She's helped guide strategy for Fortune 26 00:01:52,800 --> 00:01:56,120 Speaker 1: five hundred companies and has won numerous top awards in 27 00:01:56,200 --> 00:02:00,320 Speaker 1: her industry. Sherry has worked with companies like Salesforce and 28 00:02:00,440 --> 00:02:04,080 Speaker 1: Ups to shape thought leadership around supply chain, and she's 29 00:02:04,120 --> 00:02:08,200 Speaker 1: also a major advocate for greater inclusion and diversity in 30 00:02:08,280 --> 00:02:12,840 Speaker 1: her field. On today's show, why sustainability and supply chains 31 00:02:12,960 --> 00:02:17,000 Speaker 1: is good for the planet and for profits, how technology 32 00:02:17,040 --> 00:02:20,960 Speaker 1: can ethically reshape the way consumers source their goods, and 33 00:02:21,160 --> 00:02:25,359 Speaker 1: what the supply chain crisis has revealed about the interdependence 34 00:02:25,760 --> 00:02:29,560 Speaker 1: of our societies. Sherry spoke with Tim Harford, host of 35 00:02:29,600 --> 00:02:34,040 Speaker 1: the Pushkin podcast Cautionary Tales, and longtime columnists at the 36 00:02:34,080 --> 00:02:38,680 Speaker 1: Financial Times, where he writes The Undercover Economist. In addition 37 00:02:38,880 --> 00:02:42,200 Speaker 1: to publishing several books and economics, he's also a BBC 38 00:02:42,360 --> 00:02:47,840 Speaker 1: Broadcaster with his show more or Less. Okay, let's get 39 00:02:47,919 --> 00:02:56,160 Speaker 1: to the interview. Sherry, thanks so much for joining me. 40 00:02:56,320 --> 00:02:58,280 Speaker 1: And I've been looking at your job titles. I've got. 41 00:02:58,320 --> 00:03:02,480 Speaker 1: I've got the official job title IBMS Global Sustainability Services 42 00:03:02,560 --> 00:03:06,560 Speaker 1: Leader and Offering Leader for Sustainable Supply Chain, and I've 43 00:03:06,560 --> 00:03:09,200 Speaker 1: got the unofficial job title, which is Supply Chain Queen, 44 00:03:09,400 --> 00:03:10,880 Speaker 1: which I have to say I like a lot better. 45 00:03:11,680 --> 00:03:14,720 Speaker 1: So what do you actually do well? The title that 46 00:03:14,760 --> 00:03:17,880 Speaker 1: I'm most proud of his mother? Let me just start 47 00:03:17,919 --> 00:03:21,799 Speaker 1: there um, And you know I I am very fortunate 48 00:03:21,840 --> 00:03:24,600 Speaker 1: to wake up every morning and do what I love, 49 00:03:25,000 --> 00:03:29,600 Speaker 1: which is answering a fundamental question. What responsibility do you 50 00:03:29,680 --> 00:03:31,920 Speaker 1: have to others and what impact are you making in 51 00:03:31,960 --> 00:03:35,040 Speaker 1: the world that we share. So in my current role, 52 00:03:35,800 --> 00:03:40,680 Speaker 1: I lead sustainability Services and Alliances globally for IBM Consulting. 53 00:03:41,320 --> 00:03:46,119 Speaker 1: Let's just make the connection for me between sustainability, which 54 00:03:46,160 --> 00:03:49,200 Speaker 1: I think I understand. It's like, you know, doing the 55 00:03:49,280 --> 00:03:52,440 Speaker 1: right thing, looking after the planet, looking after people, and 56 00:03:52,760 --> 00:03:56,640 Speaker 1: supply chains, which I also think I understand. That's the 57 00:03:56,680 --> 00:03:59,360 Speaker 1: thing that goes wrong when I don't get my kettlebells, 58 00:03:59,640 --> 00:04:02,120 Speaker 1: when that ship gets stuck in the sewers canal, and 59 00:04:02,280 --> 00:04:05,920 Speaker 1: everyone's complaining about them at the moment. But how how 60 00:04:05,960 --> 00:04:12,240 Speaker 1: are the two connected. So sustainability and supply chains are 61 00:04:12,760 --> 00:04:17,919 Speaker 1: interconnected in that you have a lot of companies making 62 00:04:17,960 --> 00:04:21,920 Speaker 1: commitments right now around decarbonization. Maybe you've heard of net 63 00:04:22,000 --> 00:04:26,200 Speaker 1: zero journeys or science based target commitments, and when you 64 00:04:26,279 --> 00:04:30,040 Speaker 1: double click that supply chains are actually the conduit to 65 00:04:30,160 --> 00:04:34,320 Speaker 1: realizing a lot of the scope three emission reduction initiatives 66 00:04:34,360 --> 00:04:37,560 Speaker 1: that companies are after right now. So it just just 67 00:04:37,680 --> 00:04:40,840 Speaker 1: explain scope three for me. So scope three emissions or 68 00:04:40,880 --> 00:04:44,800 Speaker 1: emissions that happen outside of your immediate control. So think 69 00:04:44,839 --> 00:04:50,560 Speaker 1: about upstream in sourcing and procarement. Think about when a 70 00:04:50,640 --> 00:04:55,600 Speaker 1: consumer actually uses your product. So, for example, a lot 71 00:04:55,680 --> 00:05:01,800 Speaker 1: of consumer goods, the impacts associated, especially the carbon impacts 72 00:05:01,880 --> 00:05:05,920 Speaker 1: and the water impacts often live after they leave the 73 00:05:06,000 --> 00:05:11,240 Speaker 1: retail establishment or your front doorstep by a car and 74 00:05:11,279 --> 00:05:14,560 Speaker 1: I and I fill it with gas then and I 75 00:05:14,640 --> 00:05:16,680 Speaker 1: drive it around. Then you know, even if the car 76 00:05:16,800 --> 00:05:21,560 Speaker 1: is made incredibly responsibly and the gasoline was was refined 77 00:05:21,600 --> 00:05:24,000 Speaker 1: in the most efficient possible way, you know, I'm still 78 00:05:24,000 --> 00:05:27,640 Speaker 1: bending gas right absolutely, And I think that this is 79 00:05:27,680 --> 00:05:31,520 Speaker 1: the real human emergency that's tucked under a lot of 80 00:05:31,560 --> 00:05:35,919 Speaker 1: the climate change conversation is how are you transforming the 81 00:05:35,960 --> 00:05:39,159 Speaker 1: lives of people, helping them make better decisions. A lot 82 00:05:39,160 --> 00:05:42,120 Speaker 1: of that happens in a supply chain. I think supply 83 00:05:42,200 --> 00:05:45,200 Speaker 1: chains have gotten a lot of attention, maybe for the 84 00:05:45,240 --> 00:05:48,840 Speaker 1: wrong reasons lately, because you you don't have your favorite 85 00:05:48,920 --> 00:05:52,200 Speaker 1: snack or your favorite thing at your fingertips on the shelves, 86 00:05:52,240 --> 00:05:55,600 Speaker 1: and certainly with with the pandemic, how we buy and 87 00:05:55,600 --> 00:05:59,279 Speaker 1: procure goods has changed quite a bit. But supply chains 88 00:05:59,320 --> 00:06:02,359 Speaker 1: that's where leak, it's real. That's where we we see 89 00:06:02,440 --> 00:06:07,200 Speaker 1: things around responsible sourcing and a lot of the social 90 00:06:07,240 --> 00:06:11,279 Speaker 1: inequities that can be addressed using a supply chain, fair 91 00:06:11,360 --> 00:06:15,640 Speaker 1: living wage, making sure that you have a diverse workforce. 92 00:06:15,680 --> 00:06:19,039 Speaker 1: So the cognitive diversity something that I evangelize it I 93 00:06:19,120 --> 00:06:22,800 Speaker 1: be in how are we really shifting the type of 94 00:06:22,839 --> 00:06:26,279 Speaker 1: people who are in the room building solutions to fundamentally 95 00:06:26,360 --> 00:06:31,760 Speaker 1: rethink the world right now? And this is going to 96 00:06:31,839 --> 00:06:35,080 Speaker 1: sound like an ignoble question because you've just expressed these 97 00:06:35,080 --> 00:06:39,560 Speaker 1: noble sentiments, But uh, sustainable supply chains good for business? 98 00:06:40,839 --> 00:06:45,320 Speaker 1: Of course they are so there's always this business case 99 00:06:45,360 --> 00:06:48,480 Speaker 1: for change, and I think there's a pragmatical lens. So 100 00:06:48,680 --> 00:06:51,760 Speaker 1: having come from industry and supply chain for over over 101 00:06:51,880 --> 00:06:55,760 Speaker 1: fifteen years, there's always the lean optimization and what that 102 00:06:55,800 --> 00:07:01,440 Speaker 1: means is things like operational efficiency, looking at materials differently, 103 00:07:02,040 --> 00:07:04,520 Speaker 1: is there more value left? Is there more value on 104 00:07:04,560 --> 00:07:08,960 Speaker 1: the table. So looking at lean and green projects and initiatives, 105 00:07:09,040 --> 00:07:12,200 Speaker 1: A lot of those things have been historically tucked under 106 00:07:12,880 --> 00:07:16,600 Speaker 1: supply chain. But when you say sustainable supply chain, to me, 107 00:07:16,640 --> 00:07:19,720 Speaker 1: it feels very different. It's different because a lot of 108 00:07:19,760 --> 00:07:25,360 Speaker 1: the optimization and efficiency gains, specifically in environmental stewardship, have 109 00:07:25,480 --> 00:07:30,440 Speaker 1: been consequential. They have not been intentional. Yeah, the fact 110 00:07:30,480 --> 00:07:34,320 Speaker 1: that people are thinking about supply chains now I think 111 00:07:34,360 --> 00:07:37,040 Speaker 1: for the wrong reasons as you as you mentioned because 112 00:07:37,040 --> 00:07:41,200 Speaker 1: stuff's gone wrong. Um, I'm sure that's frustrating as a 113 00:07:41,280 --> 00:07:44,480 Speaker 1: supply chain professional and a need to supply chain queen. 114 00:07:46,240 --> 00:07:49,960 Speaker 1: But but I mean, is that is that an opportunity 115 00:07:50,040 --> 00:07:54,600 Speaker 1: because because suddenly people notice that this is important, People 116 00:07:54,680 --> 00:07:58,440 Speaker 1: notice that the society relies on supply chains, the economy 117 00:07:58,480 --> 00:08:01,520 Speaker 1: relies on supply chains. Do you think that over the 118 00:08:01,560 --> 00:08:05,040 Speaker 1: next few years the supply chain sector will look back 119 00:08:05,080 --> 00:08:09,560 Speaker 1: at this moment and say, actually that there is some good. Absolutely. 120 00:08:09,720 --> 00:08:14,239 Speaker 1: I mean there's the reality that we will never return 121 00:08:14,320 --> 00:08:18,840 Speaker 1: to where we were before, and that supply chains really 122 00:08:18,880 --> 00:08:22,720 Speaker 1: power the world. They connect communities, they connect you know, 123 00:08:22,840 --> 00:08:28,360 Speaker 1: this super global, hyperlocal frame of mind, and that it 124 00:08:28,520 --> 00:08:32,160 Speaker 1: shows the relationship that businesses can't succeed in societies that 125 00:08:32,200 --> 00:08:36,280 Speaker 1: are failing. I think, um, there's a sense of renewed 126 00:08:36,320 --> 00:08:40,920 Speaker 1: resiliency as well when you you have business operations or 127 00:08:41,000 --> 00:08:44,760 Speaker 1: business as usual, but you you actually can't stop looking 128 00:08:44,800 --> 00:08:48,200 Speaker 1: towards the future. And that for me, at least when 129 00:08:48,240 --> 00:08:51,120 Speaker 1: when I will look back on this in ten years, 130 00:08:51,720 --> 00:08:54,400 Speaker 1: I know that supply chains are right at the forefront 131 00:08:54,559 --> 00:08:59,760 Speaker 1: of creating the type of adaptability to rethink a new world, 132 00:09:00,440 --> 00:09:03,520 Speaker 1: to use sustainability and purpose is really an anchor to 133 00:09:03,600 --> 00:09:06,640 Speaker 1: connect every person across the global network that each of 134 00:09:06,720 --> 00:09:11,240 Speaker 1: us participates in. To the pre COVID consumer, supply chains 135 00:09:11,280 --> 00:09:14,080 Speaker 1: were truly out of sight and out of mind. It 136 00:09:14,160 --> 00:09:17,440 Speaker 1: wasn't until baby formulas started disappearing from the shelves and 137 00:09:17,480 --> 00:09:19,439 Speaker 1: we had to sign up for a six month waiting 138 00:09:19,480 --> 00:09:22,160 Speaker 1: list just to buy a car that we realized how 139 00:09:22,280 --> 00:09:26,160 Speaker 1: much we had taken for Granted, Sherry mentioned earlier, much 140 00:09:26,160 --> 00:09:29,840 Speaker 1: of the environmental and efficiency gains and supply chain have 141 00:09:30,000 --> 00:09:35,400 Speaker 1: been consequential, not intentional. But now that disrupted supply chains 142 00:09:35,640 --> 00:09:38,760 Speaker 1: are more visible than ever, we're forced to ask ourselves 143 00:09:38,960 --> 00:09:42,439 Speaker 1: how can we improve them? How does technology govern the 144 00:09:42,520 --> 00:09:46,600 Speaker 1: modern supply chain? What can businesses and consumers do to 145 00:09:46,640 --> 00:09:51,360 Speaker 1: make supply chains more sustainable and operationally efficient than before? 146 00:09:52,520 --> 00:09:55,640 Speaker 1: Let's listen. I'd also like to talk about computers, because 147 00:09:55,640 --> 00:09:57,680 Speaker 1: I feel computerst I've got to be involved by. This 148 00:09:57,760 --> 00:10:03,120 Speaker 1: is an IBM conversation. You work for IBM, and what 149 00:10:03,240 --> 00:10:05,920 Speaker 1: if computers? What has data? What has digitization got to 150 00:10:05,960 --> 00:10:11,600 Speaker 1: do with supply chains? It's so it's so important because 151 00:10:11,640 --> 00:10:16,040 Speaker 1: digital and supply chain, especially from where I said, it 152 00:10:16,200 --> 00:10:22,679 Speaker 1: makes sustainability visible, actionable, and operational. So we can just 153 00:10:22,760 --> 00:10:26,800 Speaker 1: take some of the supply chain obstacles that have emerged 154 00:10:26,880 --> 00:10:30,080 Speaker 1: in the past two years throughout the pandemic. You know, 155 00:10:30,120 --> 00:10:33,679 Speaker 1: a lot of executives have had to scramble to frankly 156 00:10:33,760 --> 00:10:39,560 Speaker 1: rebalance their supply chain operations. So you think about demand volatility, 157 00:10:39,800 --> 00:10:45,920 Speaker 1: rebalancing workforces, reallocating production lines to other products, especially as 158 00:10:46,280 --> 00:10:51,400 Speaker 1: ppe was manufactured, um all of the policies and procedures 159 00:10:51,520 --> 00:10:56,199 Speaker 1: needed to communicate openly with customers and then also seeking 160 00:10:56,280 --> 00:11:00,400 Speaker 1: alternative modes of transportation, logistics and others. Sir, this is 161 00:11:01,360 --> 00:11:03,880 Speaker 1: data and digital is really at the heart of this. 162 00:11:04,120 --> 00:11:07,240 Speaker 1: If you don't have the right technology, you're not able 163 00:11:07,280 --> 00:11:12,080 Speaker 1: to make smarter, more informed decisions. And a lot of 164 00:11:12,120 --> 00:11:16,960 Speaker 1: this data, frankly, especially in supply chain organizations, it exists 165 00:11:16,960 --> 00:11:20,240 Speaker 1: outside your four walls. And the pandemic is a perfect 166 00:11:20,280 --> 00:11:25,000 Speaker 1: example of the sort of collaboration with technology that's essential 167 00:11:25,240 --> 00:11:28,120 Speaker 1: to not only save lives, but to make better business 168 00:11:28,120 --> 00:11:32,199 Speaker 1: and operational decisions. So I'm trying to picture this, So 169 00:11:32,440 --> 00:11:35,600 Speaker 1: I just imagine I'm a kettle bell. Um. I don't 170 00:11:35,600 --> 00:11:36,800 Speaker 1: know if this is a good example or not, but 171 00:11:36,840 --> 00:11:39,640 Speaker 1: imagine I'm a kettle bell. And I mean partly because 172 00:11:39,640 --> 00:11:41,800 Speaker 1: I got a couple down here and party, because kettle 173 00:11:41,800 --> 00:11:45,920 Speaker 1: bell seemed to be the quintessential thing that everyone was 174 00:11:45,920 --> 00:11:48,240 Speaker 1: trying to get hold of in in the spring of 175 00:11:48,880 --> 00:11:51,400 Speaker 1: and no one, no one could. So um, Okay, So 176 00:11:51,600 --> 00:11:54,640 Speaker 1: so there's a kettle bell. I'm a kettle bell. I've 177 00:11:54,679 --> 00:11:58,920 Speaker 1: just been made in a foundry, just out a hundred 178 00:11:59,320 --> 00:12:03,000 Speaker 1: miles out of shen Jen, and I'm going to have 179 00:12:03,080 --> 00:12:06,400 Speaker 1: to be driven on a truck into the port of Shenngen, 180 00:12:06,600 --> 00:12:11,960 Speaker 1: stuck on a boat across the Pacific, arrive at port 181 00:12:12,000 --> 00:12:15,960 Speaker 1: of Los Angeles, and then be put on a truck. 182 00:12:16,120 --> 00:12:20,160 Speaker 1: And I'm going to go to let's say, Las Vegas, 183 00:12:20,160 --> 00:12:22,960 Speaker 1: because there's somebody in Las Vegas who wants this kettle bell. 184 00:12:23,120 --> 00:12:27,400 Speaker 1: And you know, there's a problem because supply chains are 185 00:12:27,400 --> 00:12:29,600 Speaker 1: all messed up, and we're trying to make this whole 186 00:12:29,640 --> 00:12:32,160 Speaker 1: thing more sustainable, and we're trying to use digital technology 187 00:12:32,200 --> 00:12:35,480 Speaker 1: to just just talk me through how this process could 188 00:12:35,520 --> 00:12:38,120 Speaker 1: work better, how it could be more efficient, how it 189 00:12:38,200 --> 00:12:41,960 Speaker 1: could protect the planet more, how it could reduce volatility, 190 00:12:42,000 --> 00:12:44,120 Speaker 1: what what's going on that might make this kind of 191 00:12:44,160 --> 00:12:48,840 Speaker 1: thing work better. So the first question you ask is 192 00:12:50,120 --> 00:12:55,080 Speaker 1: why are you producing something across the ocean that's landing 193 00:12:55,080 --> 00:12:58,760 Speaker 1: in Las Vegas. And I think they're part of the 194 00:12:58,840 --> 00:13:03,480 Speaker 1: beauty of exponential technology right now, and modernization is that 195 00:13:03,520 --> 00:13:07,480 Speaker 1: we have more information to inform decisions and make better 196 00:13:07,520 --> 00:13:12,079 Speaker 1: decisions than what that means is in your kettle bell instance, 197 00:13:12,760 --> 00:13:16,480 Speaker 1: you think about the footprint of that kettle bell it's 198 00:13:16,480 --> 00:13:19,600 Speaker 1: a very long supply chain and there's a lot that 199 00:13:19,640 --> 00:13:23,160 Speaker 1: can happen. So shorter supply chains are typically happier, they 200 00:13:23,160 --> 00:13:26,800 Speaker 1: have less risk, they have a lower carbon footprint. They 201 00:13:26,840 --> 00:13:30,720 Speaker 1: also have more autonomy and agility, meaning there's a shorter 202 00:13:30,840 --> 00:13:35,560 Speaker 1: distance and there's less disruption that's probable in that shorter 203 00:13:35,600 --> 00:13:39,360 Speaker 1: supply chain. So you know, you you look at how 204 00:13:39,400 --> 00:13:44,600 Speaker 1: are you sourcing. What's that sourcing decision? Is it lowest price? Yeah? Probably, 205 00:13:45,360 --> 00:13:48,959 Speaker 1: but what's the total price? What's the total price of it? 206 00:13:49,120 --> 00:13:53,400 Speaker 1: And that includes a lot of the regulatory pressures around 207 00:13:53,720 --> 00:13:57,920 Speaker 1: lowered carbon emissions and carbon taxation, cross border adjustment tax, 208 00:13:58,080 --> 00:14:01,640 Speaker 1: so on and so forth. Also look at the supply network, 209 00:14:01,720 --> 00:14:05,960 Speaker 1: like are you creating our shortage of materials or goods 210 00:14:06,120 --> 00:14:09,720 Speaker 1: or inventory and other parts of your network as a 211 00:14:09,760 --> 00:14:14,920 Speaker 1: result of fulfilling that cattle bell order from China to 212 00:14:15,040 --> 00:14:18,480 Speaker 1: Las Vegas? Is there a better alternative? Is there a 213 00:14:18,520 --> 00:14:22,560 Speaker 1: decision that's smarter, that's you know, a local or domestic 214 00:14:22,600 --> 00:14:27,800 Speaker 1: decision where you can maybe with an incremental cost, have 215 00:14:27,960 --> 00:14:32,320 Speaker 1: a shorter distance to market to delivery, a lower footprint, 216 00:14:32,920 --> 00:14:35,320 Speaker 1: and you have more control over what happens and a 217 00:14:35,320 --> 00:14:40,160 Speaker 1: lot of those drivers of disruption like demands, supply logistics, 218 00:14:40,320 --> 00:14:46,080 Speaker 1: workforce sustainability. You eliminate that risk by design all the 219 00:14:46,120 --> 00:14:50,440 Speaker 1: way upstream in that very first decision point, where do 220 00:14:50,520 --> 00:14:54,200 Speaker 1: we source, where is it going? And what's the total 221 00:14:54,280 --> 00:14:58,560 Speaker 1: cost of ownership for that cattle bell? And if we 222 00:14:58,600 --> 00:15:03,560 Speaker 1: want these decisions to be made more responsibly, who ultimately 223 00:15:03,600 --> 00:15:05,640 Speaker 1: is making them and what are the what are the 224 00:15:05,760 --> 00:15:09,480 Speaker 1: challenges that we face, what are the obstacles to a 225 00:15:09,520 --> 00:15:13,480 Speaker 1: more sustainable strategy? Is it? Is it cost? Is it ignorance? 226 00:15:14,680 --> 00:15:17,920 Speaker 1: Just a question what's getting in the way. It's such 227 00:15:17,960 --> 00:15:21,480 Speaker 1: a big question, and it's a great question because I 228 00:15:22,360 --> 00:15:25,480 Speaker 1: now I know this is a little provocative, but I 229 00:15:26,960 --> 00:15:31,160 Speaker 1: think that consumers have more power than they than they know. 230 00:15:31,520 --> 00:15:35,000 Speaker 1: They are the demand signal in a supply chain. It 231 00:15:35,080 --> 00:15:37,920 Speaker 1: all starts with what you buy and why you buy it, 232 00:15:39,000 --> 00:15:42,680 Speaker 1: and what I often find gets in the way. And 233 00:15:42,720 --> 00:15:45,280 Speaker 1: you'll have a lot of folks who give you big, 234 00:15:45,360 --> 00:15:51,360 Speaker 1: fancy long answers pontificating. It ultimately comes down to choice. 235 00:15:51,480 --> 00:15:54,720 Speaker 1: It comes down to and again this is a bit 236 00:15:54,760 --> 00:15:57,480 Speaker 1: of a first world answer, but you have the ability 237 00:15:57,520 --> 00:16:00,600 Speaker 1: to choose with your pocket what type of world and 238 00:16:00,680 --> 00:16:04,360 Speaker 1: what type of brand you support. The thing that I 239 00:16:04,400 --> 00:16:09,320 Speaker 1: find most talentien is if you knew and if there 240 00:16:09,440 --> 00:16:12,320 Speaker 1: was a way that a company could convey that level 241 00:16:12,320 --> 00:16:16,960 Speaker 1: of transparency, not everything, not every single data point, but 242 00:16:17,120 --> 00:16:20,840 Speaker 1: just enough to give you context around your purchase, would 243 00:16:20,840 --> 00:16:25,120 Speaker 1: you make a different decision? And that is what sustainability 244 00:16:25,120 --> 00:16:28,480 Speaker 1: and supply chain is in my opinion, that level of 245 00:16:28,600 --> 00:16:34,000 Speaker 1: right level of transparency to help people make better, more informed, 246 00:16:34,440 --> 00:16:40,400 Speaker 1: responsible decisions. And that's also where the divide lies. There's 247 00:16:40,400 --> 00:16:44,480 Speaker 1: so much data. I think, Um, there's no lack of data. Frankly, 248 00:16:44,840 --> 00:16:48,880 Speaker 1: a lot of it is is living in disparate silos. 249 00:16:49,720 --> 00:16:53,080 Speaker 1: And part of the work that I support, um, how 250 00:16:53,120 --> 00:16:57,320 Speaker 1: can you be a great connector across all the different 251 00:16:57,320 --> 00:17:02,240 Speaker 1: touchpoints to not only connect this data aggregated just for 252 00:17:02,280 --> 00:17:05,520 Speaker 1: that first step of visibility, but then the sharing that's 253 00:17:05,560 --> 00:17:09,840 Speaker 1: needed of great use cases the QR code enabled product label, 254 00:17:10,359 --> 00:17:14,000 Speaker 1: so giving the consumer the ability to scan a code 255 00:17:14,560 --> 00:17:21,200 Speaker 1: and see an app relevant sustainability metrics that would enable 256 00:17:21,400 --> 00:17:25,520 Speaker 1: in theory, a better different decision where you could show 257 00:17:25,760 --> 00:17:29,760 Speaker 1: not necessarily what a carbon footprint is or metric tons 258 00:17:29,800 --> 00:17:34,280 Speaker 1: of carbon. Most consumers don't understand that, but in this example, Hey, 259 00:17:34,320 --> 00:17:37,840 Speaker 1: if you buy this product, you're saving forty trees from 260 00:17:37,840 --> 00:17:44,480 Speaker 1: being cut down. You're contributing towards this brand, responsibly sourcing 261 00:17:44,640 --> 00:17:49,280 Speaker 1: a product, and also evangelizing the information in a way 262 00:17:49,400 --> 00:17:52,399 Speaker 1: where you can be part of that journey. There are 263 00:17:52,480 --> 00:17:57,600 Speaker 1: tons of examples where customers want to be a part 264 00:17:58,640 --> 00:18:02,399 Speaker 1: of something much bigger than themselves. Employees as well. So 265 00:18:02,680 --> 00:18:05,080 Speaker 1: I think, you know, we've talked a lot about consumers 266 00:18:05,080 --> 00:18:07,640 Speaker 1: being the demand signal, and that's really where it starts. 267 00:18:07,680 --> 00:18:10,760 Speaker 1: But then I think that this is the power in 268 00:18:10,840 --> 00:18:16,000 Speaker 1: the momentum, the paradigm shift that we're seeing where sustainability 269 00:18:16,440 --> 00:18:21,760 Speaker 1: and supply chain absolutely matter. I love this idea that 270 00:18:22,119 --> 00:18:24,480 Speaker 1: as a consumer, I can just put out my phone 271 00:18:24,480 --> 00:18:27,000 Speaker 1: and scan the QR code and I can get I 272 00:18:27,040 --> 00:18:28,760 Speaker 1: can get as much of as little the data as 273 00:18:28,800 --> 00:18:31,120 Speaker 1: I want. I can get I can get the quick summary, 274 00:18:31,240 --> 00:18:33,560 Speaker 1: or if I'm a real nerd about something, and some 275 00:18:33,600 --> 00:18:36,239 Speaker 1: people are very passionate, they really want the details. I've 276 00:18:36,280 --> 00:18:38,480 Speaker 1: got a friend. Every time we go to a restaurant, 277 00:18:38,640 --> 00:18:41,640 Speaker 1: he's always asking about the supply of the fish. He's 278 00:18:41,680 --> 00:18:45,040 Speaker 1: super interested in sustainable fishing. It's just what's just what 279 00:18:45,080 --> 00:18:47,320 Speaker 1: he does you know, we've all got our interests, So 280 00:18:47,400 --> 00:18:50,159 Speaker 1: I love this idea that that these codes could just 281 00:18:50,200 --> 00:18:52,080 Speaker 1: empower us. It's you know, it's clear that that's a 282 00:18:52,160 --> 00:18:55,560 Speaker 1: possibility now that the risk of digging a little deeper 283 00:18:55,560 --> 00:18:58,840 Speaker 1: into more technical details. You mentioned this problem with data silos. 284 00:18:59,800 --> 00:19:04,880 Speaker 1: To me through exactly how that problem manifests itself and 285 00:19:04,920 --> 00:19:13,920 Speaker 1: what solutions are being explored. So historically, I think when 286 00:19:14,000 --> 00:19:20,040 Speaker 1: you talk about competitive advantage, people have been able to 287 00:19:20,840 --> 00:19:24,320 Speaker 1: operate in a black box, especially with supply chain data. 288 00:19:24,359 --> 00:19:29,880 Speaker 1: A lot of the data around sourcing, logistics, providers, manufacturers, 289 00:19:30,520 --> 00:19:34,000 Speaker 1: all of these things were leveraged together for competitive advantage 290 00:19:34,040 --> 00:19:37,159 Speaker 1: that they didn't want to share this this data the 291 00:19:37,320 --> 00:19:43,159 Speaker 1: strategy across their ecosystem. From what we've seen throughout the pandemic, 292 00:19:43,400 --> 00:19:48,920 Speaker 1: you are probably more profitable, more agile, and successful in 293 00:19:49,160 --> 00:19:53,400 Speaker 1: understanding where you absolutely have to share this data. Um 294 00:19:53,440 --> 00:19:57,119 Speaker 1: this is this is equally true for sustainability data. So 295 00:19:57,160 --> 00:20:00,760 Speaker 1: I think the paradigm shift is now in order two 296 00:20:01,640 --> 00:20:09,800 Speaker 1: decarbonize our world, create the type of meaningful change biodiversity, restoration, 297 00:20:10,080 --> 00:20:15,240 Speaker 1: ocean health, making sure that our forests are healthy. All 298 00:20:15,280 --> 00:20:20,280 Speaker 1: of this requires cooperation now at scale. So when you 299 00:20:20,320 --> 00:20:24,800 Speaker 1: talk about technology. I mentioned before that especially with digital 300 00:20:24,880 --> 00:20:28,520 Speaker 1: and modernization and supply chain, it makes it visible so 301 00:20:28,720 --> 00:20:34,320 Speaker 1: everyone can see a source of the truth. So specifically 302 00:20:34,320 --> 00:20:37,800 Speaker 1: at IBM, we talk a lot about something called an 303 00:20:37,840 --> 00:20:42,520 Speaker 1: intelligent workflow, and this is where you can use technology 304 00:20:42,800 --> 00:20:49,080 Speaker 1: like blockchain, like AI, like twinning, like quantum to bring 305 00:20:49,320 --> 00:20:54,280 Speaker 1: all of these stakeholders upstream and sourcing and procarement all 306 00:20:54,320 --> 00:20:58,240 Speaker 1: the way downstream to the consumer. Even so, take that 307 00:20:58,359 --> 00:21:01,440 Speaker 1: QR code that you scant at the shelf. Consumer can 308 00:21:01,480 --> 00:21:03,600 Speaker 1: look in their at their phone and see the journey 309 00:21:03,600 --> 00:21:07,000 Speaker 1: of that product. They can credibly see where it was sourced. 310 00:21:07,760 --> 00:21:12,880 Speaker 1: There's even the the functionality to thank their farmer. So 311 00:21:13,440 --> 00:21:17,439 Speaker 1: maybe you're scanning a bag of coffee beans where you 312 00:21:17,480 --> 00:21:21,560 Speaker 1: can thank your farmer in act identify the source community. 313 00:21:21,560 --> 00:21:24,560 Speaker 1: When have we ever been able in a source to 314 00:21:24,600 --> 00:21:30,600 Speaker 1: pay intelligent workflow connect the first kilometer of a supply 315 00:21:30,720 --> 00:21:33,960 Speaker 1: chain with the last smile all the way to the 316 00:21:34,040 --> 00:21:37,000 Speaker 1: retail shelf. So I think that these are the types 317 00:21:37,080 --> 00:21:45,800 Speaker 1: of possibilities and opportunities that are enabled with technology, creativity, 318 00:21:46,160 --> 00:21:51,320 Speaker 1: cognitive diversity, and fundamentally rethinking the way that we've done 319 00:21:51,359 --> 00:21:58,040 Speaker 1: things right now. Nine of materials in the world actually 320 00:21:58,520 --> 00:22:04,879 Speaker 1: our circular which means ninety one percent of the goods 321 00:22:04,880 --> 00:22:07,840 Speaker 1: that we use that we consume end up in a 322 00:22:07,920 --> 00:22:11,040 Speaker 1: landfill or are wasted in some way, shape or form, 323 00:22:11,080 --> 00:22:14,800 Speaker 1: and that is absolutely unsustainable. We are on a path 324 00:22:15,560 --> 00:22:18,720 Speaker 1: when we look at our landfills and we look at 325 00:22:18,800 --> 00:22:22,679 Speaker 1: just the management of waste and oceans and waterways. We 326 00:22:22,800 --> 00:22:28,919 Speaker 1: cannot continue to take make and waste or throw away 327 00:22:29,640 --> 00:22:35,000 Speaker 1: goods that we produces. As a species. We're becoming more 328 00:22:35,080 --> 00:22:38,480 Speaker 1: and more aware of the societal ripple effects that result 329 00:22:38,560 --> 00:22:42,120 Speaker 1: from our consumption. Much of Sherry's job is to think 330 00:22:42,160 --> 00:22:44,520 Speaker 1: about how we will live and consume in the future 331 00:22:44,920 --> 00:22:47,840 Speaker 1: and how we can affect change today. There's a human 332 00:22:47,880 --> 00:22:51,840 Speaker 1: element to her work. Timm as Sherry how she collaborates 333 00:22:51,880 --> 00:22:54,040 Speaker 1: with the many humans who are embedded in our supply 334 00:22:54,119 --> 00:22:56,719 Speaker 1: chains to get them on board but changing the status 335 00:22:56,800 --> 00:23:01,040 Speaker 1: quo and what part creativity plays in her work. This 336 00:23:01,640 --> 00:23:06,520 Speaker 1: the whole season of the Smart Talks podcast. It's focused 337 00:23:06,520 --> 00:23:11,040 Speaker 1: on creativity and business. Are you a creative person? Of course? 338 00:23:12,800 --> 00:23:16,240 Speaker 1: You know what's interesting about my career path. I actually 339 00:23:17,520 --> 00:23:21,600 Speaker 1: I started as as an entertainer, as a singer. A 340 00:23:21,600 --> 00:23:23,359 Speaker 1: lot of people don't know that. So I was a 341 00:23:23,440 --> 00:23:28,879 Speaker 1: musician songwriter for many years. Um, but yeah, I I 342 00:23:29,440 --> 00:23:34,119 Speaker 1: there's something about creativity. Um, it's like the human soul 343 00:23:34,160 --> 00:23:39,600 Speaker 1: on fire. And when we think about you know, everything 344 00:23:39,640 --> 00:23:44,080 Speaker 1: that we're living through right now, we need people who 345 00:23:44,600 --> 00:23:50,160 Speaker 1: can be creative and think from different perspectives to redesign 346 00:23:50,359 --> 00:23:54,679 Speaker 1: this world and to redesign business and really steer us 347 00:23:54,720 --> 00:23:58,960 Speaker 1: into a new future. Now now, now, now, you might 348 00:23:59,000 --> 00:24:03,760 Speaker 1: not agree with me, but supply chain and music are 349 00:24:03,840 --> 00:24:07,840 Speaker 1: absolutely connected and they're very similar. And I'll show you why. 350 00:24:09,560 --> 00:24:13,440 Speaker 1: In supply chain, you always start with customer centricity or 351 00:24:13,520 --> 00:24:19,080 Speaker 1: voice of the customer. How are you meeting their their needs, 352 00:24:19,400 --> 00:24:22,840 Speaker 1: their wants, how are you fulfilling the demand. It's no 353 00:24:22,920 --> 00:24:25,560 Speaker 1: different than being on stage and singing or writing a song. 354 00:24:26,240 --> 00:24:35,040 Speaker 1: Think about listening, tempo, cadence and pulse, emoting tone, all 355 00:24:35,080 --> 00:24:38,880 Speaker 1: of those things that orchestration. It's just like music. It's 356 00:24:38,960 --> 00:24:42,840 Speaker 1: just like supply chain. I love it. So, I mean 357 00:24:43,080 --> 00:24:46,679 Speaker 1: you you've conveyed this idea of the creativity and of 358 00:24:46,720 --> 00:24:49,399 Speaker 1: the listening and of the tempo. Can you give me 359 00:24:49,440 --> 00:24:53,760 Speaker 1: a specific example of of a time that you've you've 360 00:24:53,800 --> 00:24:55,880 Speaker 1: helped a client who's come to you and said, look, 361 00:24:56,040 --> 00:24:58,240 Speaker 1: I've got to make the supply chain more sustainable, or 362 00:24:58,240 --> 00:25:00,000 Speaker 1: maybe the client didn't realize that they had to make 363 00:25:00,200 --> 00:25:02,760 Speaker 1: supply chain more sustainable and you convinced them of it, 364 00:25:03,160 --> 00:25:06,920 Speaker 1: but just just talk me through a particular client project 365 00:25:07,040 --> 00:25:13,119 Speaker 1: or client relationship. So, yeah, looking at a transparent supply 366 00:25:13,200 --> 00:25:18,679 Speaker 1: chain in this example, UM, this organization, oh, is a 367 00:25:18,680 --> 00:25:22,520 Speaker 1: bit immature in the space, so looking at how you 368 00:25:23,000 --> 00:25:31,680 Speaker 1: UM encourage healthy snacking. And they wanted to use data differently. 369 00:25:32,520 --> 00:25:34,880 Speaker 1: A lot of the data that they had was very 370 00:25:34,960 --> 00:25:39,360 Speaker 1: much disconnected from the way work gets done. But then 371 00:25:39,400 --> 00:25:42,600 Speaker 1: they also wanted to bring the customer along with them, 372 00:25:42,680 --> 00:25:46,800 Speaker 1: which was a scary proposition because I think one thing 373 00:25:46,800 --> 00:25:50,159 Speaker 1: that came out of that engagement is they weren't as 374 00:25:50,240 --> 00:25:54,080 Speaker 1: mature as some of their competitors. And they said, if 375 00:25:54,160 --> 00:25:59,199 Speaker 1: we voluntarily disclose some of the risks that we know, 376 00:25:59,320 --> 00:26:02,160 Speaker 1: we want to dress but we have to start somewhere 377 00:26:03,720 --> 00:26:07,720 Speaker 1: taking that first honest step, will it harm our brand? 378 00:26:08,880 --> 00:26:11,200 Speaker 1: And it was a really interesting way of looking at 379 00:26:11,200 --> 00:26:14,919 Speaker 1: it because as a consumer who actually buys their products, 380 00:26:15,720 --> 00:26:19,480 Speaker 1: I thought, Wow, they're starting from a place of wanting 381 00:26:19,520 --> 00:26:23,560 Speaker 1: to be honest and wanting to lean in, and we 382 00:26:23,640 --> 00:26:27,720 Speaker 1: have to acknowledge that a lot of brands are on 383 00:26:27,800 --> 00:26:31,240 Speaker 1: this journey and we are going to see things that 384 00:26:31,280 --> 00:26:38,400 Speaker 1: we cannot unsee. Um and very much so. The other 385 00:26:38,480 --> 00:26:42,880 Speaker 1: thing was not knowing how to get started. And in 386 00:26:43,040 --> 00:26:46,320 Speaker 1: order to give people that level of transparency in this 387 00:26:46,440 --> 00:26:50,879 Speaker 1: customer example, they needed the nitty gritty, and the nitty 388 00:26:50,920 --> 00:26:55,240 Speaker 1: gritty was very ditty, and it was a lot of 389 00:26:55,240 --> 00:26:59,919 Speaker 1: assumptions cobbled together, and I actually had to convince them 390 00:27:00,600 --> 00:27:04,000 Speaker 1: that it was a great starting point and and almost 391 00:27:04,080 --> 00:27:07,800 Speaker 1: take them from feeling very vulnerable to feeling very confident. 392 00:27:08,440 --> 00:27:13,160 Speaker 1: And again, um, I saw services in technology and and 393 00:27:13,160 --> 00:27:15,600 Speaker 1: it was it was a great learning moment, frankly, because 394 00:27:15,720 --> 00:27:20,639 Speaker 1: technology doesn't necessarily solve that. Um it's very much you know, 395 00:27:20,720 --> 00:27:25,520 Speaker 1: connecting that human experience. And that is where specifically, in 396 00:27:25,560 --> 00:27:29,800 Speaker 1: this example, the client had a vision for a transparent 397 00:27:29,840 --> 00:27:34,199 Speaker 1: supply chain, but didn't know how to piece together a 398 00:27:34,240 --> 00:27:39,240 Speaker 1: lot of great ideas where they could actually fund their 399 00:27:39,280 --> 00:27:42,240 Speaker 1: transformation over a five year period. Was a billion dollar 400 00:27:42,359 --> 00:27:45,880 Speaker 1: business case, a lot of really cool ideas tucked under it, 401 00:27:46,320 --> 00:27:49,840 Speaker 1: but it was what's the sequence of steps and why 402 00:27:50,000 --> 00:27:55,800 Speaker 1: how do we prioritize resources, funding transforming work. So a 403 00:27:55,800 --> 00:27:58,440 Speaker 1: lot of the work was automated, you know, thinking about 404 00:27:58,560 --> 00:28:01,040 Speaker 1: the future of work and automation, how do you repurpose 405 00:28:01,640 --> 00:28:05,840 Speaker 1: this analysts time for example two more value add time. 406 00:28:06,480 --> 00:28:09,359 Speaker 1: So all of that to say it was a It 407 00:28:09,440 --> 00:28:13,439 Speaker 1: was a great learning experience, um for me and also 408 00:28:13,560 --> 00:28:15,800 Speaker 1: for the brand that I serve, and that we both 409 00:28:15,840 --> 00:28:19,359 Speaker 1: got to learn together and do something that really changed 410 00:28:19,440 --> 00:28:26,200 Speaker 1: everything for them. It sounds studies work really masses to it? 411 00:28:26,240 --> 00:28:29,000 Speaker 1: Does it does? It's why I get up every morning. 412 00:28:29,960 --> 00:28:35,159 Speaker 1: I had this moment where it clicked, and it was 413 00:28:35,200 --> 00:28:38,640 Speaker 1: about seven years ago. I have three kids, So my 414 00:28:38,680 --> 00:28:41,920 Speaker 1: oldest just turned thirteen, and my my oldest shame my 415 00:28:42,000 --> 00:28:45,720 Speaker 1: daughter Aris eight and my youngest is seven. And it 416 00:28:45,800 --> 00:28:50,040 Speaker 1: was when he was born, UM that I just sat 417 00:28:50,080 --> 00:28:54,200 Speaker 1: back and thought, you know, with the climate emergency, Um, 418 00:28:54,200 --> 00:28:59,880 Speaker 1: it was it was right around what am I doing? Like, 419 00:29:00,600 --> 00:29:03,560 Speaker 1: what am I doing to change this? And you start 420 00:29:03,640 --> 00:29:07,360 Speaker 1: to think about, you know, when they're eighteen and God 421 00:29:07,440 --> 00:29:09,960 Speaker 1: knows what the world will look like, then what did 422 00:29:10,000 --> 00:29:14,600 Speaker 1: you do? What was your response? And being in supply 423 00:29:14,720 --> 00:29:19,280 Speaker 1: chain and at the time starting to dabble in sustainability, 424 00:29:19,320 --> 00:29:23,600 Speaker 1: I saw those interconnections, and I saw a way marrying 425 00:29:24,440 --> 00:29:28,360 Speaker 1: supply chain sustainability and technology to really make a difference 426 00:29:28,360 --> 00:29:32,440 Speaker 1: and transforms people's people's lives, and it's good for business 427 00:29:32,440 --> 00:29:34,240 Speaker 1: and good for the planet. And I think it was 428 00:29:34,320 --> 00:29:37,480 Speaker 1: all of that coming together and clicking for me where 429 00:29:37,480 --> 00:29:39,360 Speaker 1: I just said, this is what I'm gonna do. And 430 00:29:39,400 --> 00:29:43,000 Speaker 1: it's just been an incredible feeling and nothing can replicate this. 431 00:29:43,720 --> 00:29:47,760 Speaker 1: My kids are proud of me. UM. I love my team. 432 00:29:47,800 --> 00:29:50,760 Speaker 1: I would choose them even if I wasn't here, I 433 00:29:50,800 --> 00:29:53,280 Speaker 1: would find them in the universe. I always tell them 434 00:29:53,800 --> 00:29:56,080 Speaker 1: so that that's really what it's about for me, is 435 00:29:56,080 --> 00:29:59,200 Speaker 1: is making a better a better world for others, for 436 00:29:59,360 --> 00:30:04,080 Speaker 1: my kids, for their kids, um, And that's what matters most. 437 00:30:07,040 --> 00:30:11,840 Speaker 1: Just tell me, look twenty years into the future, and 438 00:30:11,920 --> 00:30:15,880 Speaker 1: we know the climate isn't going to get any better. 439 00:30:16,080 --> 00:30:18,160 Speaker 1: We know we've got a real problem there and it's 440 00:30:18,200 --> 00:30:20,760 Speaker 1: for the foreseeable future that will get worse even if 441 00:30:20,760 --> 00:30:23,480 Speaker 1: we were able to put some real solutions in place, 442 00:30:24,960 --> 00:30:29,520 Speaker 1: but supply chains themselves in twenty years time, what would 443 00:30:29,560 --> 00:30:37,640 Speaker 1: you hope sustainable supply chains might look like. I definitely 444 00:30:37,680 --> 00:30:44,360 Speaker 1: want community resilience and hyperlocalism to be a driving force 445 00:30:44,480 --> 00:30:49,800 Speaker 1: for supply chain transformation, meaning that so a big brand 446 00:30:50,040 --> 00:30:54,200 Speaker 1: like do you have community permission to open your doors there? 447 00:30:54,880 --> 00:30:57,800 Speaker 1: How do you preserve that community? How do you ensure 448 00:30:57,960 --> 00:31:01,360 Speaker 1: that basic needs are being met? That is so critical 449 00:31:01,400 --> 00:31:05,160 Speaker 1: and important. I mentioned before that businesses can't succeed in 450 00:31:05,240 --> 00:31:08,600 Speaker 1: societies that are failing, and I think that that tie 451 00:31:09,000 --> 00:31:14,320 Speaker 1: between profit with purpose and societal impact it's coming to 452 00:31:14,400 --> 00:31:17,520 Speaker 1: the forefront now. When I think about a supply chain 453 00:31:17,520 --> 00:31:21,040 Speaker 1: in twenty years, you think about community resilience. You think 454 00:31:21,080 --> 00:31:24,760 Speaker 1: about you know, how am I enabling others who have 455 00:31:24,840 --> 00:31:29,440 Speaker 1: been marginalized or traditionally left behind to have access to healthcare, 456 00:31:29,480 --> 00:31:33,440 Speaker 1: to have access to education and upskilling. I think all 457 00:31:33,480 --> 00:31:36,560 Speaker 1: of these things, that's what I would want most And 458 00:31:36,600 --> 00:31:40,760 Speaker 1: in terms of like how work actually gets done and 459 00:31:40,800 --> 00:31:44,560 Speaker 1: how we transform our thinking, it's that we have shorter 460 00:31:44,640 --> 00:31:49,280 Speaker 1: supply chains and that we we think about the impacts holistically. 461 00:31:50,120 --> 00:31:54,120 Speaker 1: The total cost of ownership for a brand, for a phone, 462 00:31:54,360 --> 00:31:57,720 Speaker 1: for a mouse, for a can of sparkling water, what's 463 00:31:57,800 --> 00:32:03,680 Speaker 1: the total costs of this really isn't necessarily price, you know, 464 00:32:03,960 --> 00:32:06,239 Speaker 1: there are other things that go into that, and I 465 00:32:06,280 --> 00:32:11,040 Speaker 1: think that if we really understood the impact that we 466 00:32:11,120 --> 00:32:17,280 Speaker 1: have on the world, how we contribute to climate variation 467 00:32:17,560 --> 00:32:21,200 Speaker 1: and climate change. I I want to believe and hope 468 00:32:21,720 --> 00:32:25,480 Speaker 1: that we would make different decisions. Sher, it's been such 469 00:32:25,520 --> 00:32:28,360 Speaker 1: pleasure talking to you. Thank you so much. Thank you, Tim, 470 00:32:28,360 --> 00:32:32,680 Speaker 1: it's been a pleasure. When we think of supply chains, 471 00:32:32,840 --> 00:32:36,240 Speaker 1: we typically picture cargo ships or far away factory belts, 472 00:32:36,680 --> 00:32:38,720 Speaker 1: maybe a map of the world with a string of 473 00:32:38,760 --> 00:32:42,760 Speaker 1: connected dots running from Shenzen to Las Vegas. But what 474 00:32:42,880 --> 00:32:46,320 Speaker 1: Sherry does so well is highlight the impact these often 475 00:32:46,480 --> 00:32:50,160 Speaker 1: invisible systems have on our daily lives. We all want 476 00:32:50,240 --> 00:32:55,560 Speaker 1: supply chains that are ethical, environmentally responsible, and integrated with 477 00:32:55,640 --> 00:32:59,080 Speaker 1: local communities. It's good for business, good for the planet, 478 00:32:59,440 --> 00:33:02,800 Speaker 1: and good for the consumer. The pandemic gave us a 479 00:33:02,880 --> 00:33:06,080 Speaker 1: chance to begin the paradigm shift in supply chain thinking 480 00:33:06,320 --> 00:33:09,880 Speaker 1: that Cherry talked about. Now there's an opportunity to put 481 00:33:09,920 --> 00:33:13,080 Speaker 1: these ideas into action in our day to day choices, 482 00:33:13,600 --> 00:33:17,680 Speaker 1: in our businesses and in our communities. The next time 483 00:33:17,720 --> 00:33:20,880 Speaker 1: we're at a grocery store and can't find our favorite snack, 484 00:33:21,360 --> 00:33:25,000 Speaker 1: let's take a moment to remember that. On the next 485 00:33:25,040 --> 00:33:29,560 Speaker 1: episode of Smart Talks with IBM how AI powered technology 486 00:33:29,680 --> 00:33:32,960 Speaker 1: can help us combat the human biases that result in 487 00:33:33,040 --> 00:33:38,040 Speaker 1: discriminatory hiring practices. We talked with Angela Hood, founder and 488 00:33:38,280 --> 00:33:43,720 Speaker 1: CEO of This Way Global. Smart Talks with IBM is 489 00:33:43,760 --> 00:33:48,200 Speaker 1: produced by Matt Romano, David jaw, Royston Deserve, and Edith 490 00:33:48,280 --> 00:33:53,160 Speaker 1: Rousselo with Jacob Goldstein. We're edited by Sophie Crane. Our 491 00:33:53,320 --> 00:33:58,360 Speaker 1: engineers are Jason Gambrel, Sarah Brugare and Ben Holliday. Theme 492 00:33:58,440 --> 00:34:03,640 Speaker 1: song by Grandmasco. Special thanks to Carlly Magliore, Andy Kelly, 493 00:34:03,720 --> 00:34:07,480 Speaker 1: Kathy Callaghan and the eight Bar and IBM teams, as 494 00:34:07,480 --> 00:34:11,120 Speaker 1: well as the Pushkin marketing team. Smart Talks with IBM 495 00:34:11,160 --> 00:34:13,920 Speaker 1: is a production of Pushkin Industries and i Heart Media. 496 00:34:14,520 --> 00:34:17,719 Speaker 1: To find more Pushkin podcasts, listen on the i Heart 497 00:34:17,800 --> 00:34:22,759 Speaker 1: Radio app, Apple Podcasts, or wherever you listen to podcasts. 498 00:34:23,800 --> 00:34:34,319 Speaker 1: I'm Malcolm Glaboell. This is a paid advertisement from IBM.