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Speaker 1: Wake that ass up in the morning.

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Speaker 2: The Breakfast Club Morning. Everybody is DJ en Vy, Jess Hilarious,

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Speaker 2: Charlamagne the guy. We are the Breakfast Club low on

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Speaker 2: the roster, feeling and for Jess, we got a special guest.

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Speaker 1: In the building, the legendary job Roll.

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Speaker 2: Ladies and gentlemen.

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Speaker 3: What our family, family, welcome back.

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Speaker 2: You're feeling first and foremost, brother.

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Speaker 3: Good man, I'm good. Good. You know, you know and

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Speaker 3: been in and out, but you know, for the most part,

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Speaker 3: I'm good. I'm good.

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Speaker 1: What's aging better?

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Speaker 3: Man?

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Speaker 1: You your music? Are that whiskey that you've got now?

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Speaker 3: That whiskey were the promote.

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Speaker 2: We're talking about it the other day. We were saying,

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Speaker 2: you know, from from the artists from from our era

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Speaker 2: and even a couple of years before, the young music

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Speaker 2: still connects.

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Speaker 1: To people aging well.

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Speaker 2: Ages won't care. Where are you at?

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Speaker 1: Young? Restaurant, elevators, medium, you know.

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Speaker 2: Clubs, festivals, it aged well. Was that the intention when

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Speaker 2: you made those records or just happened?

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Speaker 3: Definitely not, you know, just in there being creative and

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Speaker 3: you know, trying to do something a little different. You know,

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Speaker 3: everybody was kind of tackling this or that, you know,

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Speaker 3: we was in an era you know, did He was

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Speaker 3: dead doing, bad Boy he was doing and then you know,

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Speaker 3: you had Rockefeller and you had rough Riders, So it

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Speaker 3: was like it was it was a space that needed

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Speaker 3: to be filled, and I think that was the space

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Speaker 3: I feel. You know, Jadam had the ultimate floss and

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Speaker 3: fly and flashy shit going on, and exit in was

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Speaker 3: the streets, and you know, did He you know, and

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Speaker 3: and bad Boy was bad Boy and what they were

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Speaker 3: doing with their movement. So you know, I kind of

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Speaker 3: just feel the void of those female records that was

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Speaker 3: kind of missing in the industry at the moment.

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Speaker 2: I want to if you don't mind, I want I

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Speaker 2: want to go back a little bit. I've known you

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Speaker 2: for a long time, known of you for a long time,

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Speaker 2: but I don't think a lot of people know the

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Speaker 2: true story of Joe Rule and how you got signed

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Speaker 2: and your deal and everything. With the recent passing the Earth,

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Speaker 2: I just wanted you to talk about that.

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Speaker 3: A little bit.

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Speaker 1: We need to crack some whiskey for that.

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Speaker 2: Story. So talk about the first time you met IRV

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Speaker 2: and how that was and why you didn't sign the

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Speaker 2: tv T at the time.

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Speaker 3: Well I did, actually shinned to, So I'll tell the

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Speaker 3: story a little bit. So my man Chris Black, big

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Speaker 3: shot to my brother Black. You know, we was we

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Speaker 3: was hustling on two fifth and Hollis, you know, doing

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Speaker 3: what young hungry black men do and dug some drugs,

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Speaker 3: you know. And he used to go to the studio

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Speaker 3: with with with IRV and Mike Dronimo. He used come

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Speaker 3: back to the block was mixtapes, like it was a

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Speaker 3: mixtape at the time. It was just like a little

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Speaker 3: taste that they was making basically, you know what I'm saying.

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Speaker 3: So you know, I'm like, yo, what's up? Like I

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Speaker 3: want to go rhyme with with IRV and and and

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Speaker 3: and Mike Dranma at the time he was DJ. So yeah,

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Speaker 3: I want to go go wrap with them too, you know,

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Speaker 3: because we had like a little group kind of thing

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Speaker 3: we was kind of doing, but not really. I was

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Speaker 3: kind of like more or less the wrap out of

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Speaker 3: the crew, me me and my my other homeboy. And

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Speaker 3: so when I when I said that, the Black He's like, yo,

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Speaker 3: I'll bring you up there. So he brought me up

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Speaker 3: there and that's when I met her and her was like, yeah, yeah,

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Speaker 3: he think he think he nice He's like, all right,

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Speaker 3: go ahead, put it, get in the booth, let me

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Speaker 3: see what you see what you do. And for me,

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Speaker 3: that was a okay, this is my naked or break

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Speaker 3: it moment, Like this is my moment moment Like this

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Speaker 3: dude right here is the the guy that's helping motherfuckers

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Speaker 3: get record deals in the neighborhood. So I didn't leave

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Speaker 3: a booth. I wouldn't leave the booth. I just rhyme

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Speaker 3: after rhyme after rhyme and kept going. And I at

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Speaker 3: the time, you know, I had an arsenal rhyme. So

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Speaker 3: I was like, yeah, this this this nigga got it.

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Speaker 3: So that's how relationship started.

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Speaker 2: And he brought you to tv T was the label

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Speaker 2: at the time, right.

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Speaker 3: Forught us to tv T. You know, I was young,

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Speaker 3: I was like seventeen eighteen. I really didn't I really

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Speaker 3: didn't care how it was gonna play out. At the moment.

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Speaker 3: I was just like, let's get this record deal. Let's

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Speaker 3: do what we're doing, and you know, you know, try

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Speaker 3: to try to make this movement reality. You know, before that,

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Speaker 3: it was just like you know, SIT was doing in school,

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Speaker 3: beating on the tables and nunch rooms. You know, I

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Speaker 3: be in the hood with the homies. You know, rapping

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Speaker 3: wasn't really like a real It wasn't a dream yet,

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Speaker 3: is what I'm is what I'm saying, you know, until

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Speaker 3: that moment, you know what I mean, Then it really

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Speaker 3: became real to me, like, yeah, we could get a

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Speaker 3: record deal. We could you know, we could put out

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Speaker 3: some records. Maybe we could go go and that was

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Speaker 3: the that was the goal that back then as the

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Speaker 3: go go. So yeah, so we signed the tv T.

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Speaker 3: He had Mike Ronald there first and then we signed

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Speaker 3: with them. Interesting story about TVT. I tell you our

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Speaker 3: real interesting story about tv because TVT could have been

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Speaker 3: the biggest label or one of the biggest labels, because

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Speaker 3: Erv brought Steve got Leave Jay, he brought him x

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Speaker 3: uh Dre brought him the chronic what I swear, he

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Speaker 3: had all these projects and he didn't he didn't he

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Speaker 3: didn't know. I guess he didn't know how to capitalize

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Speaker 3: on what was happening with the movement of hip hop

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Speaker 3: at the moment and how it was shifting and changing

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Speaker 3: or whatever. And he just kept saying no to everything

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Speaker 3: that came asway and.

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Speaker 2: How did so how did it go from there because

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Speaker 2: you know, when MYONMO came out, Ships Real was was

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Speaker 2: the record. It wasn't a huge successful recommend it was

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Speaker 2: it was it was.

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Speaker 3: It was enough.

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Speaker 2: It was enough, especially for queens. What made y'all say

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Speaker 2: this is not the place and we need to leave?

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Speaker 2: And did you think it was just that he.

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Speaker 3: Didn't sign that Jacob, we just might not be the spot.

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Speaker 3: He may not know what he's doing over here, you

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Speaker 3: know what I'm saying now, But big shot that Steve

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Speaker 3: got leave. You know, he was you know, it's crazy

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Speaker 3: when you making a lot of money doing something, it's

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Speaker 3: kind of hard if it ain't broke, don't fix it

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Speaker 3: type type, you know. Deal. So he was making a

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Speaker 3: lot of money with TV tunes, which was like doing

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Speaker 3: like little you know, like like uh uh, what do

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Speaker 3: you what do you call them? Like jingles like jabox,

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Speaker 3: like ship you know from from from what he's doing

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Speaker 3: on the show, Like he was making a lot of

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Speaker 3: those twis for like different you know, shows and commercials

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Speaker 3: and stuff. He was making a lot of money doing

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Speaker 3: that ship. So when the hip hop shit came his way,

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Speaker 3: he really didn't know how to just jump on it

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Speaker 3: and move and he was you know, carrying his feet

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Speaker 3: and he probably could have had it all if he'd

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Speaker 3: have moved on. So he got the death gym so

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Speaker 3: got so that, you know, it all just happened so crazy,

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Speaker 3: so fast, you know, like we realized tv T wasn't

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Speaker 3: the situation. And I was on hiatus for a long

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Speaker 3: time after that, for like three years because uh my

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Speaker 3: man Black was part of the group. He went to jail,

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Speaker 3: so he did five years in prison, and so they

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Speaker 3: black child and just another noan Chris Black Okay Christmas.

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Speaker 3: So that kind of you know, threw everything off with

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Speaker 3: the group, and so we was I was basically in

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Speaker 3: hiatus for three years. I didn't you know, no where

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Speaker 3: I was gonna end up. It was. It was just

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Speaker 3: in limbo. Thank you, thank you Lord. That good that

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Speaker 3: that that good cheer so much love, appreciate good. Yes,

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Speaker 3: that's you know, cheke you out.

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Speaker 4: And you're a whiskey drinker.

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Speaker 1: I'm not a whiskey drinker.

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Speaker 4: I thought you tried.

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Speaker 5: I did when when I saw Fong getting the Uncle ners,

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Speaker 5: I tried it then, Beyonce, of course that is.

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Speaker 1: Very very smooth, very serious. I'm not I'm not this.

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Speaker 5: I'm not even gonna say any everybody else's whiskey saying

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Speaker 5: I've never drink whiskey and not made that face like.

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Speaker 1: This is very smooth.

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Speaker 3: We'll get into that in a minute, you know, because

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Speaker 3: we wanted to really create this for the whiskeys, you

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Speaker 3: know that for that reaction of the first time, you know,

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Speaker 3: not the first time, but a person who's maybe not

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Speaker 3: a whiskey drinker. Per set you wanted you wanted to

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Speaker 3: you know, you.

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Speaker 2: Said brings you to death Jam, and so many artists

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Speaker 2: are death Jam. Did you feel like that wasn't jungle.

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Speaker 2: Did you feel like it was going to be a fight.

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Speaker 2: Did you feel like they were going to use you

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Speaker 2: the proper way, because at first I felt like they didn't.

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Speaker 3: You know what, when I got to death Jam, it

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Speaker 3: was a dream come true. Death Jam was like motown

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Speaker 3: for any rapper, if you you know, especially if you

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Speaker 3: from Queens you know, Russell Simmons, you know, but they

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Speaker 3: weren't you know, running gym C wasn't on Death Jam, Busy.

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Speaker 3: You always felt like they were, you know what I mean,

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Speaker 3: because because of the affiliation. But you know, ll you know,

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Speaker 3: you go list on. But if you wasn't on Death Jam.

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Speaker 3: He was managed by Rush Management, so it was like

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Speaker 3: being on Death Jam was everything. And so having that

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Speaker 3: deal and having the you know, see what what people

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Speaker 3: don't understand is I had, you know, Leo's back. Leo

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Speaker 3: had my back from day one, from you know, from

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Speaker 3: from when when it all started. He he wanted to

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Speaker 3: sign me first, but I couldn't get out of my

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Speaker 3: deal with TVT. So in the meantime, God, he was like,

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Speaker 3: I got somebody else that you're like, he brought a Max.

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Speaker 3: So you know, they didn't understand X at first, you know,

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Speaker 3: so that was that tug of war going on, but

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Speaker 3: then they finally you know, made the move if you

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Speaker 3: convinced him to make the move, and X became what

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Speaker 3: he became. And then I, you know, rest in peace

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Speaker 3: to X as well. And then I came after right

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Speaker 3: after that. But I always had, you know, I always

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Speaker 3: knew that Leo wanted me as an artist on Death Jamming.

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Speaker 3: So what that was, that was great. And I don't

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Speaker 3: want the earth too, because that's how he kind of

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Speaker 3: sought out to find me in that way, jam Master

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Speaker 3: Jay rest in peace, and so you know, legendarily, you know,

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Speaker 3: there's this meeting going on in Death Jam and me

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Speaker 3: and HERV used to we used to do this shit.

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Speaker 3: We used to go jack the box. So every time

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Speaker 3: we see meth and Red's video coming, I mean meth

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Speaker 3: and Mary's you're all I need video, come on, we

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Speaker 3: order our video right after it, you know, hope we

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Speaker 3: get the trickle down effect. So, you know, depth Jam,

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Speaker 3: They're having this big meeting up there, and the legend

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Speaker 3: of the story is they're, you know, gloating over there

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Speaker 3: methan Mary beautiful, you know, amazing work. And then this

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Speaker 3: little grainy black and white video comes on and it's

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Speaker 3: you know, me at seventeen eighteen, just rhyming with the

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Speaker 3: big voice and Jay jam Master J stood up in

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Speaker 3: the meeting. He said that little nigga right there is

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Speaker 3: gonna be a star. Wow. And Leo said, we'll find

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Speaker 3: them for me. And that's how that kind of just started,

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Speaker 3: you know, and you know, the rest kind of just

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Speaker 3: just in spiraled into what it was.

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Speaker 2: How did that feel when you first came DMX came

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Speaker 2: before you commercialized.

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Speaker 4: Wasn't it like y'all were like a year apart?

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Speaker 2: Right like he came, Well, Jo actually came first.

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Speaker 3: I was no I didn't come first. Excess music and

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Speaker 3: records and everything came first. But you know, like I said,

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Speaker 3: my situation with death Jam was already it was already

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Speaker 3: making game.

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Speaker 2: And then everybody compared you to him, right, and everything

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Speaker 2: that you did was he's trying to be like DMX.

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Speaker 2: How did that affect you during that time?

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Speaker 3: You know, of course it's going to affect affect you.

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Speaker 3: You know, and I'm young too, you know, you know,

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Speaker 3: I got a chip on my shoulder, and I'm like, nah,

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Speaker 3: I'm not trying to be like no, but I'm me,

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Speaker 3: you know, And and you know, me and the dog,

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Speaker 3: we we definitely you know, had our bouts, so a

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Speaker 3: little stupid shit like that. But so what I did,

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Speaker 3: and and I took an extreme gamble. You know, my

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Speaker 3: first album was very successful. Then you gotta beacha. Yeah,

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Speaker 3: you know, I sold you know, close to two million

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Speaker 3: records on my debut album, and then those things started happening.

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Speaker 3: He's trying to be like at He's trying to be

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Speaker 3: like you know, so I said, you know what, I

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Speaker 3: got something, I'm gonna switch it all up. Went out

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Speaker 3: to La, got me a big ass fucking mansion, out

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Speaker 3: and out in Hollywood Hills. First time I ever had

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Speaker 3: anything like this in my life. And it was like

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Speaker 3: the most ghetto fucking mansion you ever want to see

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Speaker 3: in your life. We had like renaiscent of furniture and

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Speaker 3: it was crazy, you're saying. We had a room that

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Speaker 3: we called the dorm and just ten niggas slept in there,

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Speaker 3: you know what I'm saying. So it was a wild,

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Speaker 3: a wild time. But I wanted the music to reflect

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Speaker 3: new times in my life, you know, things that I

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Speaker 3: was doing now, things I was seeing now, experiencing now,

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Speaker 3: you know. And so I went completely left, grew my

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Speaker 3: hair out so they can't say, look like Axa Park.

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Speaker 3: Them niggas never had braids. I grew my hair out,

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Speaker 3: got braids, you know, was wearing it wild. Jimmy Hendrix,

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Speaker 3: you know Dan, Dan just looking just just being me,

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Speaker 3: you know, and and and the music started to reflect

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Speaker 3: those moments.

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Speaker 1: So it was all your idea to change the image

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Speaker 1: in the music.

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Speaker 3: Yeah, it was. I mean, you know, God, he just

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Speaker 3: kind of flowed with whatever I wanted to do, but

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Speaker 3: he always, you know, would circle back to you gotta

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Speaker 3: keep it, you know what I'm saying. Don't go too far,

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Speaker 3: this way bru, you know, saying you gotta have your

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Speaker 3: street element. You gotta keep it. You know, you got

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Speaker 3: to keep it street. And so you know, because I'm

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Speaker 3: an artist, a creator first at heart, so you know,

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Speaker 3: I wanted to do wild, crazy shit. You know what

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Speaker 3: I'm saying, everybody, nigga. You know it was kind of

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Speaker 3: like back a little bit.

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Speaker 1: It was kind of like reverse Jodasy. And what I

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Speaker 1: mean by that.

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Speaker 5: Remember they always tell a story about how they dressed

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Speaker 5: Jodasy like hip hop, but they did the R and

284
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Speaker 5: B record, but you.

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Speaker 1: You still had the streech it in you, but you

286
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Speaker 1: were still doing R and B records, but you were

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Speaker 1: still rapped in a hard on the R and B record.

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Speaker 3: You know, It's crazy. I listened to like records like

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Speaker 3: Always on Time, like the Dirty Versions and Ship and

290
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Speaker 3: I'm like, funny, story was just in in Africa. I

291
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Speaker 3: was over the building my new school, and so they're

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Speaker 3: playing like the dirty versions of these records the kids

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Speaker 3: out there, and I'm like, God, like yo, they telling

294
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Speaker 3: them they got to change the hooks singing ain't saying

295
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Speaker 3: what he's saying, you know what I'm saying. So, yeah,

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Speaker 3: I used to you know, I used to say what

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Speaker 3: I wanted and do what I wanted on the verses,

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Speaker 3: but then the hooks were so pretty that it kind

299
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Speaker 3: of just cleaned it all up.

300
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Speaker 2: Did they give you a push back because of that?

301
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Speaker 2: Because God is soling, God will wrap all the time,

302
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Speaker 2: like everything in Street with Gotty. But then you went

303
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Speaker 2: left a little bit and started catering to women and

304
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Speaker 2: making those type of songs. Was there any pushback at all?

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Speaker 3: Not from God? Because gott He, you know, God, he's

306
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Speaker 3: all about what's hot. God, he was like, the music

307
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Speaker 3: sounded right, it's hot. It's the one time we you know,

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Speaker 3: I think I think got He got a little bit nervous,

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Speaker 3: was put it on me. Everybody knew it was a

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Speaker 3: big record, but everybody was like, this is like different,

311
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Speaker 3: like this is like but I didn't feel it was.

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Speaker 3: I felt like I was already stepping in that arena.

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Speaker 3: I was already doing you know, the records that had

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Speaker 3: had that feel, and maybe I was taking a little

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Speaker 3: step further or whatever, But I felt like I was

316
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Speaker 3: already in that lane. So it didn't matter. But you know,

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Speaker 3: long Bawl, you know, we put it out and it

318
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Speaker 3: became the record. It was, but you know, me and

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Speaker 3: Gotdy were very fearless in that. We we understood that

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Speaker 3: this was a this was gonna be a make or

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Speaker 3: break situation. You know, a lot of artists go through

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Speaker 3: what they called a sophomore jinx, and here I am

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Speaker 3: taking the biggest game where you could take with a

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Speaker 3: sophomore album.

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Speaker 1: It was like a new debut though in a lot

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Speaker 1: of ways that's how I felt.

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Speaker 3: I felt like, this is like new job rule, This

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Speaker 3: is like something I ain't feel before. This is completely

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Speaker 3: it's me, but it's it's it's like me, and it

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Speaker 3: would have would have with a different you know look

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Speaker 3: to it, you know, feel to it. And and you

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Speaker 3: know they didn't They didn't really like that. Def jam

333
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Speaker 3: didn't love it. They didn't love the album. They didn't

334
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Speaker 3: love you know where I was going visually with it.

335
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Speaker 3: They didn't love it. Really after doing two million records,

336
00:16:18,520 --> 00:16:22,840
Speaker 3: they broke. Don't fix it, like four or five, I know,

337
00:16:23,080 --> 00:16:25,760
Speaker 3: but you can't call that you know beforehand, right, And

338
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Speaker 3: like it's like like I said, you know, it was

339
00:16:27,920 --> 00:16:29,840
Speaker 3: going through a time where a lot of artists going

340
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Speaker 3: through sophomore janks. You put out that sophomore album and

341
00:16:32,000 --> 00:16:34,520
Speaker 3: didn't do. You know, it's as good as the first album.

342
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Speaker 3: So I was taking a big risk and doing it.

343
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Speaker 3: They wanted me to go change the album. God he

344
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Speaker 3: came and it's like your rule, this is what they say.

345
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Speaker 3: And I told them go fuck theyself, you know, but

346
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Speaker 3: it's ultimately your decision, you know what you want to do.

347
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Speaker 3: And I'm like, I'm not changing ship. I'm like, I'm

348
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Speaker 3: this is you know. We just we're just gonna have to,

349
00:16:54,960 --> 00:16:57,240
Speaker 3: you know, fight, fight for what we believe in. And

350
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Speaker 3: we did and and and it was it turned out

351
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Speaker 3: to be a great decision on that side.

352
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Speaker 6: I was going to ask you in those moments like

353
00:17:04,359 --> 00:17:06,760
Speaker 6: we're conversations with you God, it because I've never met

354
00:17:06,840 --> 00:17:09,640
Speaker 6: him before. But his energy seems so short all the time.

355
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Speaker 6: But that's a lot of pressure when you you know

356
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Speaker 6: what I mean, Like y'all are in it, like this

357
00:17:14,000 --> 00:17:15,960
Speaker 6: is the big moment and you got to say, go

358
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Speaker 6: fuck yourself. But at the same time, it's like, but

359
00:17:18,080 --> 00:17:18,240
Speaker 6: you know.

360
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Speaker 3: God, he had a different way of speaking and handling

361
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Speaker 3: you know, things I've heard. I'm more a little more diplomatic,

362
00:17:25,119 --> 00:17:27,520
Speaker 3: you know. But but but it's cool. You know, sometimes

363
00:17:28,520 --> 00:17:31,440
Speaker 3: in life you need both sides. You need Malcolm and

364
00:17:31,480 --> 00:17:33,119
Speaker 3: you need Mane, you know what I'm saying. So you

365
00:17:33,200 --> 00:17:35,600
Speaker 3: need somebody to be like, we're gonna we're gonna talk

366
00:17:35,600 --> 00:17:37,200
Speaker 3: to Martin right now. We don't want to talk to

367
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Speaker 3: Malcolm at the moment, you know. So it works.

368
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Speaker 1: You know, you think there's a lot of herbs.

369
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Speaker 5: I call it passion, but I think a lot of

370
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Speaker 5: the rah rah came from the frustration of being a

371
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Speaker 5: visionary and knowing you're right, and knowing that these motherfuckers

372
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Speaker 5: do not see the vision. But you can see it

373
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Speaker 5: so clear. I can see what Jah is so clear.

374
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Speaker 5: I can see what X is so clear. I can

375
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Speaker 5: see what Obe is so clear. How don't y'all see it?

376
00:18:00,040 --> 00:18:02,760
Speaker 5: That would be frustrating, too, especially when you see how

377
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Speaker 5: everything played.

378
00:18:03,720 --> 00:18:07,080
Speaker 3: Out, Very very frustrated. But that's that's the struggle, you

379
00:18:07,160 --> 00:18:11,359
Speaker 3: know that, that's the pushing pull between creatives and and

380
00:18:11,640 --> 00:18:14,800
Speaker 3: and you know the suits suits. It's always going to

381
00:18:14,840 --> 00:18:16,760
Speaker 3: be the fight, you know. But now that I'm on

382
00:18:16,880 --> 00:18:19,879
Speaker 3: both sides of it, I get it. I fight myself

383
00:18:20,400 --> 00:18:23,159
Speaker 3: because I want to just be creative. But then I'm like,

384
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Speaker 3: of course much Sometimes you think that before.

385
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Speaker 2: He passed it. I know you guys had a lot

386
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Speaker 2: of conversations. Do you does he think he got the

387
00:18:33,040 --> 00:18:37,719
Speaker 2: credit he deserved because when he passed, you heard every

388
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Speaker 2: last little thing, every record, every record that he's produced,

389
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Speaker 2: all the behind the scenes stuff from the making the

390
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Speaker 2: belly to everything.

391
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Speaker 3: It's so crazy. It's as much as you know Irvs,

392
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Speaker 3: you know, loud and outspoken, he wasn't about those things

393
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Speaker 3: like he he he would know, you know, he I

394
00:18:57,000 --> 00:18:59,359
Speaker 3: produced this, and I produced it. You know, he he

395
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Speaker 3: did a lot of outside records outside of Murriay Aint

396
00:19:01,800 --> 00:19:04,640
Speaker 3: that he never really you know, goten interviews and spoke

397
00:19:04,680 --> 00:19:06,480
Speaker 3: about or anything. You know, he just kind of just

398
00:19:06,640 --> 00:19:09,520
Speaker 3: talked about what he did with me X and Jay,

399
00:19:09,720 --> 00:19:12,400
Speaker 3: you know, because because you know, we were his favorites.

400
00:19:13,359 --> 00:19:15,720
Speaker 3: But you know, he did do a lot, you know,

401
00:19:15,840 --> 00:19:18,000
Speaker 3: with a lot of other artists and and you know,

402
00:19:18,119 --> 00:19:20,879
Speaker 3: big records and records that you know should be definitely

403
00:19:21,560 --> 00:19:23,080
Speaker 3: you know, contributed to his legacy.

404
00:19:23,240 --> 00:19:24,800
Speaker 5: You know, I'm sitting here with you and I'm thinking

405
00:19:24,840 --> 00:19:27,479
Speaker 5: to myself, how do you even talk to job about her?

406
00:19:27,600 --> 00:19:30,800
Speaker 5: Because you and EARV clearly loved each other out loud,

407
00:19:30,840 --> 00:19:33,199
Speaker 5: and people asked questions like, how did his passing make

408
00:19:33,240 --> 00:19:34,640
Speaker 5: you feel it's like, I don't even know if those

409
00:19:34,680 --> 00:19:36,600
Speaker 5: are appropriate questions.

410
00:19:36,920 --> 00:19:39,240
Speaker 3: Yeah, like I said, I go in and now, like

411
00:19:39,320 --> 00:19:44,560
Speaker 3: you know, I be I'm very understanding of what life

412
00:19:44,640 --> 00:19:48,639
Speaker 3: and death is. You know, we were all born to

413
00:19:48,760 --> 00:19:52,639
Speaker 3: die at some point that that that's gonna happen, you know.

414
00:19:54,600 --> 00:19:56,160
Speaker 3: You know one of the earth things you always used

415
00:19:56,160 --> 00:19:59,240
Speaker 3: to say is you know that that is our destiny.

416
00:19:59,600 --> 00:20:03,040
Speaker 3: But then mirror of that we live, you know, JR.

417
00:20:04,040 --> 00:20:06,399
Speaker 3: Rest in peace to JR. As well. You know John

418
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Speaker 3: Lauren and he always used to say live the dash,

419
00:20:09,800 --> 00:20:13,120
Speaker 3: you know, because that's what your teams do nineteen whatever

420
00:20:13,240 --> 00:20:15,639
Speaker 3: or whatever to you know whatever. So he alway used

421
00:20:15,680 --> 00:20:18,960
Speaker 3: to say, live the dash. That's just what it is,

422
00:20:19,440 --> 00:20:23,720
Speaker 3: you know. So I know that my brother lived, He

423
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Speaker 3: lived to dash, you know what I'm saying. He lived

424
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Speaker 3: his life, and so I can be happy in knowing that.

425
00:20:28,560 --> 00:20:31,680
Speaker 3: But I'm still hurt, you know, by the way it all,

426
00:20:31,840 --> 00:20:33,520
Speaker 3: you know just kind of happened so fast.

427
00:20:33,600 --> 00:20:37,320
Speaker 2: Do you regret it at all? You regret not talking

428
00:20:37,400 --> 00:20:38,879
Speaker 2: to your brother and being hard on your brother. Like

429
00:20:38,960 --> 00:20:42,000
Speaker 2: I was listening to Chris Irv's brother doing the conversation

430
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Speaker 2: and he was like it was the lifestyle. And I

431
00:20:44,080 --> 00:20:45,359
Speaker 2: tried to talk to him, but he was like just

432
00:20:45,440 --> 00:20:47,119
Speaker 2: irved it. Listen, do you wish you would have been

433
00:20:47,640 --> 00:20:49,280
Speaker 2: more like, Yo, bro, you gotta do this. You gotta

434
00:20:49,320 --> 00:20:49,840
Speaker 2: go to the doctor.

435
00:20:49,920 --> 00:20:52,640
Speaker 3: Bro, you gotta do that about earth. Yeah you can't.

436
00:20:52,760 --> 00:20:55,680
Speaker 3: You're not telling her that, you now know, whatever got

437
00:20:55,760 --> 00:20:57,960
Speaker 3: his money, he wants something. He's gonna be that got

438
00:20:58,000 --> 00:21:01,280
Speaker 3: the record that he ain't gonna stop. And he's the

439
00:21:01,400 --> 00:21:04,320
Speaker 3: same way with how he wanted to live his life.

440
00:21:05,080 --> 00:21:06,879
Speaker 3: You're like, well, I think the last time he was

441
00:21:06,920 --> 00:21:09,280
Speaker 3: here he you know, oh no, no, I'm sorry it

442
00:21:09,400 --> 00:21:12,840
Speaker 3: was it was maybe drinking and he talking about He's like,

443
00:21:12,840 --> 00:21:14,320
Speaker 3: you know, was like, are you taking cares? He's like

444
00:21:14,560 --> 00:21:18,159
Speaker 3: not all the time, but that's what I used to

445
00:21:18,240 --> 00:21:21,359
Speaker 3: you know. Like one of my last put my last

446
00:21:21,440 --> 00:21:26,520
Speaker 3: text to him was Yo, how you doing? You're taking

447
00:21:26,520 --> 00:21:28,000
Speaker 3: care of yourself? How your health? You know what I mean?

448
00:21:28,080 --> 00:21:29,399
Speaker 3: How you feeling? You know what I mean? I mean

449
00:21:29,520 --> 00:21:32,840
Speaker 3: spoken you know a couple of weeks or whatever. Yeah, yeah,

450
00:21:34,840 --> 00:21:37,600
Speaker 3: so you know you know that that's that's her, you know,

451
00:21:37,920 --> 00:21:41,520
Speaker 3: and I'm happy to know that that he lived his

452
00:21:41,640 --> 00:21:43,440
Speaker 3: life the way he did Frank Sinatra. I did it

453
00:21:43,520 --> 00:21:46,639
Speaker 3: my way, So I'm happy and knowing that, you know,

454
00:21:46,920 --> 00:21:49,520
Speaker 3: but I am a little disappointed because I feel he

455
00:21:49,560 --> 00:21:50,159
Speaker 3: could still be it.

456
00:21:50,920 --> 00:21:52,800
Speaker 1: What does that mean when you say it happened so fast?

457
00:21:53,080 --> 00:21:58,240
Speaker 3: Like I you know, so of course I'm behind the

458
00:21:58,280 --> 00:22:01,119
Speaker 3: scenes internally, I'm dealing with this in private. You know,

459
00:22:01,240 --> 00:22:05,879
Speaker 3: it's it's not a public knowledge. And so, you know,

460
00:22:05,960 --> 00:22:12,680
Speaker 3: I felt he was getting better and then it was one,

461
00:22:13,320 --> 00:22:16,160
Speaker 3: you know, you know, something happened. I think he had

462
00:22:16,200 --> 00:22:19,280
Speaker 3: like a mini stroggle. He went back to see the doctor,

463
00:22:19,320 --> 00:22:21,760
Speaker 3: and then it just kind of his health just started

464
00:22:21,760 --> 00:22:24,840
Speaker 3: to kind of the deterior range, and it just kind

465
00:22:24,880 --> 00:22:27,400
Speaker 3: of happened fast, you know, and I'm like, god, damn.

466
00:22:28,760 --> 00:22:32,240
Speaker 3: But again, it puts things in perspective for his life

467
00:22:32,320 --> 00:22:37,159
Speaker 3: and perspective absolute health, and perspective his money and perspective,

468
00:22:37,320 --> 00:22:40,000
Speaker 3: like you know, we all out hit chasing it, you know,

469
00:22:40,119 --> 00:22:45,879
Speaker 3: the money to this, to that, But you know, it

470
00:22:46,000 --> 00:22:48,760
Speaker 3: ain't it ain't. It ain't. And I know it's sounds

471
00:22:48,800 --> 00:22:51,120
Speaker 3: like appliche ship or whatever, but it money ain't nothing.

472
00:22:51,160 --> 00:22:53,000
Speaker 3: If your health ain't good, if you can't enjoy it,

473
00:22:53,160 --> 00:22:57,119
Speaker 3: you know what, what what's the money? You know, your

474
00:22:57,280 --> 00:22:59,840
Speaker 3: family get enjoyed. You know, that's that's whine you you

475
00:23:00,320 --> 00:23:07,000
Speaker 3: you die, you know, I guess you know you get

476
00:23:07,000 --> 00:23:10,000
Speaker 3: along knowing that you know what I'm saying, but you

477
00:23:10,119 --> 00:23:12,159
Speaker 3: can't you can't enjoy it, you know, if you're not

478
00:23:12,320 --> 00:23:13,280
Speaker 3: if you're not in good health.

479
00:23:13,480 --> 00:23:15,919
Speaker 6: So if you don't mind me asking, if it's too personal,

480
00:23:16,000 --> 00:23:18,520
Speaker 6: you can say you don't want to answer. Have you

481
00:23:18,640 --> 00:23:21,240
Speaker 6: had those moments now after everything where like you wake

482
00:23:21,359 --> 00:23:24,000
Speaker 6: up and you know, maybe it's like a dream happens

483
00:23:24,040 --> 00:23:26,000
Speaker 6: and you're like, okay, like I hear you, or like

484
00:23:26,080 --> 00:23:27,600
Speaker 6: I feel you, or like you know, something like that

485
00:23:27,680 --> 00:23:28,960
Speaker 6: where it's like a comforting feeling.

486
00:23:29,920 --> 00:23:31,880
Speaker 3: Nah, you know, I'm not gonna sit here and I'm

487
00:23:31,920 --> 00:23:35,120
Speaker 3: saying you're having like out about the experiences and ship,

488
00:23:35,240 --> 00:23:39,600
Speaker 3: you know. I just like I said, I'm seen a

489
00:23:39,640 --> 00:23:43,640
Speaker 3: lot of death in my life and so boys dealt

490
00:23:43,680 --> 00:23:48,760
Speaker 3: with it very well. This is the first one that

491
00:23:49,520 --> 00:23:54,720
Speaker 3: that somebody has died. That's very that's disclose to me.

492
00:23:55,560 --> 00:23:58,159
Speaker 3: You know that we've built so much, we've done so

493
00:23:58,320 --> 00:24:03,520
Speaker 3: much together, and so it's a little different. But yeah,

494
00:24:03,680 --> 00:24:06,560
Speaker 3: it's it's it's yeah, it's tough, but yeah, I can't

495
00:24:06,600 --> 00:24:10,919
Speaker 3: say that I've you know, experienced those type of joyce.

496
00:24:11,920 --> 00:24:13,520
Speaker 2: I would have loved to see the gang back together

497
00:24:13,800 --> 00:24:16,520
Speaker 2: just and maybe they were just you know, the whole

498
00:24:16,920 --> 00:24:20,320
Speaker 2: murder Ink family back and because you guys grinded from

499
00:24:20,359 --> 00:24:23,639
Speaker 2: the bottom, like you believers out of people that weren't

500
00:24:23,720 --> 00:24:27,040
Speaker 2: you know what I mean, whether it was yourself, R

501
00:24:27,080 --> 00:24:29,680
Speaker 2: and B. I mean, IRV did a chanty and Lloyd,

502
00:24:30,200 --> 00:24:31,560
Speaker 2: you know what I mean? And I would just wish

503
00:24:31,600 --> 00:24:33,400
Speaker 2: the gang would have got was there was there any

504
00:24:33,520 --> 00:24:33,920
Speaker 2: chance of that?

505
00:24:35,600 --> 00:24:39,480
Speaker 3: I think that ship said, I think that ship sailed,

506
00:24:40,720 --> 00:24:44,160
Speaker 3: but not. You know what's so crazy? You ain't gotta

507
00:24:44,200 --> 00:24:46,000
Speaker 3: used to always talk about this and I you know,

508
00:24:46,080 --> 00:24:52,639
Speaker 3: it's the old it's the old Motown story. Smokey Robinson,

509
00:24:52,800 --> 00:24:55,960
Speaker 3: Berry Gordon, you know Berry Gordy wasn't gonna come to

510
00:24:56,119 --> 00:25:01,359
Speaker 3: the twenty five year anniversary because he felt like Mike

511
00:25:01,520 --> 00:25:04,399
Speaker 3: and Diana and they traded, they left them and you

512
00:25:04,480 --> 00:25:06,680
Speaker 3: know when when the things was, I guess he felt

513
00:25:06,720 --> 00:25:09,480
Speaker 3: the highest and you know they just went with the

514
00:25:09,560 --> 00:25:13,399
Speaker 3: money and you know, left the situation or whatever. And

515
00:25:14,040 --> 00:25:17,040
Speaker 3: you know, Smokey sat him down. They say it's not

516
00:25:17,280 --> 00:25:23,680
Speaker 3: about who leaves, about who comes back. And I felt

517
00:25:23,760 --> 00:25:26,520
Speaker 3: that and I'd always say that to her. I said,

518
00:25:27,320 --> 00:25:31,440
Speaker 3: things happen, people grow, you grow apart. I said, it's

519
00:25:31,520 --> 00:25:34,479
Speaker 3: not about who leaves. Said at the end of the day,

520
00:25:34,520 --> 00:25:37,520
Speaker 3: it's about who comes back. I said, because that shows

521
00:25:37,640 --> 00:25:42,200
Speaker 3: the respect and the love was always there. And I

522
00:25:42,320 --> 00:25:43,800
Speaker 3: think that's important, you know.

523
00:25:44,359 --> 00:25:46,919
Speaker 1: I think the problem is, though people wait to come

524
00:25:47,000 --> 00:25:50,080
Speaker 1: back at the funeral. Yeah, so you say the ship

525
00:25:50,160 --> 00:25:50,600
Speaker 1: is sailed.

526
00:25:51,400 --> 00:25:53,480
Speaker 5: Then we're seeing you know, Shan speak on it and

527
00:25:53,640 --> 00:25:55,719
Speaker 5: you know, seeing her post about it, so clearly they

528
00:25:55,760 --> 00:25:56,760
Speaker 5: were still loved there.

529
00:25:57,240 --> 00:25:59,280
Speaker 3: It's always been there, you know, it's always been there.

530
00:25:59,440 --> 00:26:02,040
Speaker 3: You know, I've tried to clean it up many times,

531
00:26:03,119 --> 00:26:07,920
Speaker 3: but I got to a point where I was, you know, like,

532
00:26:08,040 --> 00:26:10,159
Speaker 3: just let it be. It is what it is. But

533
00:26:10,200 --> 00:26:11,960
Speaker 3: as long as everybody's called you, I.

534
00:26:11,960 --> 00:26:13,840
Speaker 6: Think publicly we knew that you were kind of like

535
00:26:13,920 --> 00:26:16,080
Speaker 6: in the middle trying to figure everything out. And then

536
00:26:16,119 --> 00:26:18,280
Speaker 6: when everything happened, and like she posted, and you know,

537
00:26:18,480 --> 00:26:20,760
Speaker 6: she talked to Martinez about, you know, how she was feeling.

538
00:26:21,320 --> 00:26:23,800
Speaker 6: I know that you guys probably had conversations after and like,

539
00:26:23,960 --> 00:26:26,000
Speaker 6: you know what, because now it's different because he's not

540
00:26:26,040 --> 00:26:27,840
Speaker 6: here anymore. What was that like for you because you're

541
00:26:27,880 --> 00:26:29,479
Speaker 6: kind of still in the middle, but he's not here anymore,

542
00:26:29,480 --> 00:26:32,399
Speaker 6: and like, you know what is I mean, we you know, it's.

543
00:26:32,280 --> 00:26:36,040
Speaker 3: Crazy because we had conversations prior, right, you know, about

544
00:26:36,359 --> 00:26:39,480
Speaker 3: you know, them patching things up, and I've had conversations

545
00:26:40,200 --> 00:26:43,439
Speaker 3: got about them passing it up, and it's always been

546
00:26:43,520 --> 00:26:46,720
Speaker 3: on the table with just never happen because.

547
00:26:46,440 --> 00:26:48,200
Speaker 4: She says she through the olive branch.

548
00:26:48,000 --> 00:26:54,119
Speaker 3: Prior to yes, and you know, there's been moments when

549
00:26:54,240 --> 00:26:56,240
Speaker 3: it's just been stuck in his ways and just.

550
00:26:56,520 --> 00:26:57,520
Speaker 1: He's a cancer like me.

551
00:26:58,000 --> 00:27:00,720
Speaker 3: So so it's been hard to catched that up. But

552
00:27:02,160 --> 00:27:05,919
Speaker 3: I know you know that that he did love her,

553
00:27:06,440 --> 00:27:08,680
Speaker 3: you know that I did know that I do know,

554
00:27:09,240 --> 00:27:11,200
Speaker 3: and so that's why I always tried to patch it

555
00:27:11,320 --> 00:27:14,200
Speaker 3: up because I know both sides of the story. I

556
00:27:14,320 --> 00:27:16,760
Speaker 3: know both of them, and I know you know that

557
00:27:16,920 --> 00:27:19,040
Speaker 3: they that they shared something and and you know that

558
00:27:19,240 --> 00:27:23,360
Speaker 3: that's whatever, but it's it's it's just one of those things.

559
00:27:23,440 --> 00:27:27,880
Speaker 3: But I feel that now that you know in passing,

560
00:27:29,119 --> 00:27:32,000
Speaker 3: I feel like everybody will come back and we can

561
00:27:32,040 --> 00:27:34,720
Speaker 3: do some things together as a as a game for

562
00:27:34,840 --> 00:27:39,200
Speaker 3: the group. Whatever, Lord and the rest of the food

563
00:27:39,440 --> 00:27:40,800
Speaker 3: that they've always been on board.

564
00:27:40,920 --> 00:27:43,439
Speaker 1: So how what Irvin felt seeing over at the funeral?

565
00:27:44,800 --> 00:27:49,280
Speaker 3: You know, I spoke about that at the funeral and

566
00:27:49,400 --> 00:27:53,160
Speaker 3: I I spoke to that and I told hop, I said, Hue,

567
00:27:55,200 --> 00:27:58,119
Speaker 3: I know that for a fact, So I let him

568
00:27:58,160 --> 00:28:00,840
Speaker 3: know that for me. That's all right.

569
00:28:00,880 --> 00:28:02,800
Speaker 2: Well, now let's move on's.

570
00:28:02,280 --> 00:28:03,399
Speaker 1: Talk about the school in Ghana.

571
00:28:03,480 --> 00:28:05,520
Speaker 2: Man I was talking about his daughter getting married. Which

572
00:28:05,560 --> 00:28:06,119
Speaker 2: way you want to go?

573
00:28:09,280 --> 00:28:12,119
Speaker 1: Is scary? I told you, whiskey scared.

574
00:28:12,560 --> 00:28:12,720
Speaker 3: Man.

575
00:28:13,280 --> 00:28:15,080
Speaker 5: I'm gonna tell you why it's scared, because it's really

576
00:28:15,760 --> 00:28:17,840
Speaker 5: really good and it's very smooth.

577
00:28:17,920 --> 00:28:19,920
Speaker 2: You feel a little soft and the first sip.

578
00:28:20,480 --> 00:28:26,280
Speaker 3: Is warn we have got uh what do you call it? Uh? End?

579
00:28:29,960 --> 00:28:35,160
Speaker 2: Very very Now your daughter is getting married? Yes, Now,

580
00:28:35,800 --> 00:28:37,720
Speaker 2: did the the young man come to you and ask you?

581
00:28:37,800 --> 00:28:38,720
Speaker 2: And how was that conversation?

582
00:28:38,840 --> 00:28:41,080
Speaker 3: Y know he did. He's he's a really great dude, man,

583
00:28:41,440 --> 00:28:44,560
Speaker 3: my dude tapping man. He's a good Guy's Jamaican, you know,

584
00:28:45,520 --> 00:28:47,560
Speaker 3: you know, so they have that respect.

585
00:28:47,760 --> 00:28:54,960
Speaker 7: You know, he laughed for you said go ahead because

586
00:28:54,960 --> 00:28:58,800
Speaker 7: they have a culture, you know, in a way you

587
00:28:58,880 --> 00:29:02,120
Speaker 7: know that that US African Americans don't.

588
00:29:02,160 --> 00:29:04,160
Speaker 3: You know what I'm saying, so it's you know, it's

589
00:29:04,280 --> 00:29:08,200
Speaker 3: very respectful. You know, he did it the traditional way.

590
00:29:08,840 --> 00:29:10,440
Speaker 3: It was cool, you know what I mean. And of course,

591
00:29:11,120 --> 00:29:12,720
Speaker 3: you know, please take it.

592
00:29:13,720 --> 00:29:14,560
Speaker 2: Do you pay for the wedding?

593
00:29:15,000 --> 00:29:18,120
Speaker 3: Of course? Okay, I said, that's the part of the tradition.

594
00:29:18,200 --> 00:29:23,560
Speaker 3: It needs to change, girl, because your.

595
00:29:23,520 --> 00:29:25,720
Speaker 4: Son is graduating from college in the same that same month.

596
00:29:26,080 --> 00:29:29,800
Speaker 3: Yeah. Yeah, it's my youngest son, Jordan. He's graduating from.

597
00:29:30,160 --> 00:29:31,560
Speaker 4: And you're gonna need a nice gift, and then you

598
00:29:31,600 --> 00:29:32,400
Speaker 4: gotta pay for the wedding.

599
00:29:32,840 --> 00:29:34,280
Speaker 3: Yeah, so they tap him up pocket.

600
00:29:35,640 --> 00:29:38,120
Speaker 5: Yeah, that's the beauty of life though, right, Like when

601
00:29:38,160 --> 00:29:41,000
Speaker 5: you think about John twenty years ago, did you realize,

602
00:29:41,040 --> 00:29:43,800
Speaker 5: like I'm gonna be a father, you know, like this

603
00:29:44,000 --> 00:29:44,520
Speaker 5: is the difference.

604
00:29:44,520 --> 00:29:47,520
Speaker 2: Well, yeah, I was the father twenty years Like, did

605
00:29:47,560 --> 00:29:50,360
Speaker 2: you see my grand father and kids will graduate?

606
00:29:50,640 --> 00:29:56,280
Speaker 3: Yeah? You know when I was locked up, right, this

607
00:29:56,480 --> 00:30:00,440
Speaker 3: old head, oh geez to always say only thing worse

608
00:30:00,520 --> 00:30:03,120
Speaker 3: than getting old is not not getting old. He used

609
00:30:03,120 --> 00:30:06,080
Speaker 3: to say that to me all the time. And now

610
00:30:06,120 --> 00:30:10,040
Speaker 3: that I'm getting old, I finally appreciate that statement, you

611
00:30:10,080 --> 00:30:11,920
Speaker 3: know what I mean, because I used to it was

612
00:30:11,960 --> 00:30:14,719
Speaker 3: a dumb young knucklehead I think I wasn't gonna live

613
00:30:14,800 --> 00:30:16,640
Speaker 3: to be twenty five and all this other goofy shit.

614
00:30:16,720 --> 00:30:20,160
Speaker 3: But you know, long bowl, here I am, you know,

615
00:30:20,320 --> 00:30:23,960
Speaker 3: forty nine, looking at my kids, you know, you know,

616
00:30:24,400 --> 00:30:28,720
Speaker 3: graduating from college and you know, and getting married. So

617
00:30:28,880 --> 00:30:30,320
Speaker 3: it's it's it's a blessing when you.

618
00:30:30,280 --> 00:30:33,560
Speaker 5: See how many people who have not you know, survived

619
00:30:33,680 --> 00:30:36,040
Speaker 5: in hipp does it give you more of an appreciation

620
00:30:36,280 --> 00:30:36,640
Speaker 5: of life?

621
00:30:37,000 --> 00:30:41,520
Speaker 3: Of course? You know it's a dirty game. Man. It

622
00:30:42,200 --> 00:30:44,600
Speaker 3: feels like only hip hop goes through that, you know,

623
00:30:45,520 --> 00:30:49,600
Speaker 3: seeing so many young brothers die a young age, it's

624
00:30:49,680 --> 00:30:52,360
Speaker 3: kind of crazy, you know, knowing that that's how I

625
00:30:52,480 --> 00:30:54,480
Speaker 3: thought when I was young, and it I you know,

626
00:30:54,600 --> 00:30:56,960
Speaker 3: so it's kind of it's kind of weird to just

627
00:30:57,560 --> 00:30:59,959
Speaker 3: kind of seeing it all old and that's how these

628
00:31:00,000 --> 00:31:03,160
Speaker 3: young brothers you know, also think. And it's like, you know,

629
00:31:03,200 --> 00:31:05,040
Speaker 3: we got to break that that that's like.

630
00:31:06,160 --> 00:31:08,040
Speaker 1: So, how do you tell folks it gets greater later?

631
00:31:08,240 --> 00:31:09,200
Speaker 1: Are you just show them?

632
00:31:10,000 --> 00:31:11,920
Speaker 3: I think they're starting to see it, okay, you know

633
00:31:11,960 --> 00:31:14,480
Speaker 3: what I mean. You know, they have great examples out there,

634
00:31:14,880 --> 00:31:18,080
Speaker 3: you know, you whole and big and married kids doing

635
00:31:19,200 --> 00:31:22,320
Speaker 3: well in life. You know, there's other great examples like

636
00:31:22,560 --> 00:31:25,520
Speaker 3: l and his wife and Mathing his wife, and Me

637
00:31:25,600 --> 00:31:28,080
Speaker 3: and my wife, and you know, you mentioned a lot.

638
00:31:28,280 --> 00:31:30,560
Speaker 3: So so you see the growth in hip hop. You know,

639
00:31:31,040 --> 00:31:33,960
Speaker 3: he's starting to see a lot of of artists that

640
00:31:34,400 --> 00:31:36,440
Speaker 3: you may not even know was married for a very

641
00:31:36,520 --> 00:31:38,400
Speaker 3: very long time. You Cube and his wife, you know.

642
00:31:38,480 --> 00:31:40,080
Speaker 3: So there's a lot of us out there that just

643
00:31:40,960 --> 00:31:44,840
Speaker 3: kind of really embodied with love and hip fathers about

644
00:31:46,200 --> 00:31:46,720
Speaker 3: I feel.

645
00:31:46,560 --> 00:31:49,320
Speaker 2: Like after COVID too, I feel like the hip hop

646
00:31:49,680 --> 00:31:51,680
Speaker 2: and his wife, you know what I'm saying. I feel

647
00:31:51,720 --> 00:31:54,040
Speaker 2: like the world had a different respect for nineties and

648
00:31:54,080 --> 00:31:54,960
Speaker 2: two thousand music.

649
00:31:55,000 --> 00:31:55,920
Speaker 3: Do you feel that as well?

650
00:31:56,640 --> 00:31:58,160
Speaker 2: Like it was a shift with when.

651
00:31:58,040 --> 00:32:01,560
Speaker 3: To bumped in my my royalty? Why do you think

652
00:32:01,600 --> 00:32:01,720
Speaker 3: that is?

653
00:32:01,760 --> 00:32:04,200
Speaker 2: Because I mean I seen the time where tours were scattered,

654
00:32:04,240 --> 00:32:06,520
Speaker 2: but now I see like a much more love and

655
00:32:06,600 --> 00:32:08,520
Speaker 2: respect for that era of artists.

656
00:32:10,840 --> 00:32:12,320
Speaker 3: You know, it's hard to put your finger on it,

657
00:32:12,400 --> 00:32:16,880
Speaker 3: because I feel like every era had great artists. I

658
00:32:17,040 --> 00:32:19,920
Speaker 3: just feel like our era was the biggest in sales,

659
00:32:20,240 --> 00:32:24,560
Speaker 3: and so you know that that takes on a different

660
00:32:24,600 --> 00:32:27,440
Speaker 3: animal when when when you know, when people get to

661
00:32:28,200 --> 00:32:30,720
Speaker 3: you know, buy your CD and put your post on

662
00:32:30,880 --> 00:32:34,520
Speaker 3: their wall, and you know, it's a different connection. And

663
00:32:34,640 --> 00:32:37,240
Speaker 3: I think we kind of just our era, you know,

664
00:32:37,360 --> 00:32:43,120
Speaker 3: we you know, we we we we benefited the most

665
00:32:43,160 --> 00:32:46,200
Speaker 3: from that in hip hop. You know these you know

666
00:32:46,320 --> 00:32:48,840
Speaker 3: new artists. Yeah, they got the streaming and era and

667
00:32:48,880 --> 00:32:51,240
Speaker 3: there you know, making a lot of money and be

668
00:32:51,320 --> 00:32:53,320
Speaker 3: independent and go do shows and all the other stuff.

669
00:32:53,360 --> 00:32:56,680
Speaker 3: But I think the longevity aspect of it and how

670
00:32:56,720 --> 00:32:59,120
Speaker 3: people kind of fell in love with us as artists,

671
00:32:59,560 --> 00:33:01,880
Speaker 3: I think that aspect of it. It's kind of like, uh,

672
00:33:02,560 --> 00:33:04,640
Speaker 3: it's kind of coming on, you know. But but but

673
00:33:04,800 --> 00:33:06,920
Speaker 3: if you catch them and you got them, you know,

674
00:33:06,960 --> 00:33:09,480
Speaker 3: because now you have them as followers on your on

675
00:33:09,560 --> 00:33:13,000
Speaker 3: your gramm, and that people just don't really follow you,

676
00:33:13,360 --> 00:33:15,760
Speaker 3: they follow kind of like you know what I'm saying.

677
00:33:16,280 --> 00:33:19,360
Speaker 5: So that that that's the have a plus and we

678
00:33:19,480 --> 00:33:22,520
Speaker 5: need age appropriate tours like you know, when you forty

679
00:33:22,600 --> 00:33:25,840
Speaker 5: five plus, you want to go somewhere and still vibe

680
00:33:25,880 --> 00:33:28,040
Speaker 5: to what you came up on in a safe environment.

681
00:33:28,240 --> 00:33:29,920
Speaker 1: Like who says that we don't still want to go

682
00:33:29,920 --> 00:33:30,840
Speaker 1: out the concerts and stuff.

683
00:33:30,920 --> 00:33:33,120
Speaker 3: We're party a tour this summer going and see us

684
00:33:33,160 --> 00:33:35,480
Speaker 3: man were putting it down the right way. This summer.

685
00:33:35,560 --> 00:33:36,200
Speaker 4: But I've seen you.

686
00:33:36,440 --> 00:33:38,080
Speaker 6: I've seen you in concert and it's a lot of

687
00:33:38,120 --> 00:33:40,840
Speaker 6: young people there, like a lot like yeah, it's not

688
00:33:41,240 --> 00:33:42,960
Speaker 6: you would go there and be like, what is happening?

689
00:33:43,160 --> 00:33:46,120
Speaker 1: That's the old school and it feels crazy for us.

690
00:33:47,640 --> 00:33:49,240
Speaker 6: Because if I'm thinking about that, I'm like, if I

691
00:33:49,320 --> 00:33:51,960
Speaker 6: saw you at the Joys, I'd be like, why is Charlotte.

692
00:33:51,600 --> 00:33:52,480
Speaker 1: Mane here at a job?

693
00:33:53,200 --> 00:33:55,440
Speaker 6: Because we For us, it's like we go because it's

694
00:33:55,480 --> 00:33:58,400
Speaker 6: nostalgic and it's fun and it's like whatever, but it's.

695
00:33:58,240 --> 00:34:01,880
Speaker 1: Your enjoying younger what you're organ.

696
00:34:04,400 --> 00:34:04,880
Speaker 3: I get it.

697
00:34:05,360 --> 00:34:07,640
Speaker 6: I feel like it's like y'all are ours now? Like

698
00:34:07,760 --> 00:34:13,920
Speaker 6: back up ahead, nothing, that's my daughter so young, so young.

699
00:34:14,000 --> 00:34:16,279
Speaker 2: That music. She feels like that's her music, Like she

700
00:34:16,400 --> 00:34:18,439
Speaker 2: loves that music. But she doesn't look at age. She's

701
00:34:18,480 --> 00:34:19,479
Speaker 2: just like, that's my song.

702
00:34:20,320 --> 00:34:22,040
Speaker 4: It feels good, Like that's how it feels.

703
00:34:22,040 --> 00:34:23,759
Speaker 6: You put on y'all songs and it's like a good

704
00:34:23,800 --> 00:34:27,040
Speaker 6: summertime day, like you know, if you feel it, it's different.

705
00:34:27,120 --> 00:34:29,239
Speaker 6: But for sure, when I went I forget, I think

706
00:34:29,280 --> 00:34:30,960
Speaker 6: I was in La when I seen you, it was

707
00:34:31,120 --> 00:34:32,200
Speaker 6: very it was younger than me.

708
00:34:32,280 --> 00:34:37,160
Speaker 3: I was like oh wow, I got a good you know,

709
00:34:37,920 --> 00:34:42,399
Speaker 3: generational push because you know, that's what their mothers were

710
00:34:42,440 --> 00:34:44,880
Speaker 3: listening to and stuff like that. I asked them sometimes

711
00:34:44,960 --> 00:34:47,000
Speaker 3: you know, they be twenty five and I'm like, what

712
00:34:47,160 --> 00:34:50,200
Speaker 3: you know about I liked them, and they like my

713
00:34:50,320 --> 00:34:52,399
Speaker 3: mom was just all my big sister. I was like, okay,

714
00:34:52,440 --> 00:34:53,279
Speaker 3: I got I.

715
00:34:53,360 --> 00:34:55,160
Speaker 2: Do you want better? My daughter and ran into so

716
00:34:55,239 --> 00:34:57,120
Speaker 2: many times yah. I had no idea that j'all sing

717
00:34:57,200 --> 00:34:57,520
Speaker 2: no songs.

718
00:34:57,560 --> 00:34:57,759
Speaker 3: I was.

719
00:34:59,719 --> 00:35:01,640
Speaker 2: So come on and she'd be singing. I'll be like,

720
00:35:03,000 --> 00:35:03,560
Speaker 2: you know who that is?

721
00:35:03,640 --> 00:35:03,759
Speaker 3: Right?

722
00:35:03,800 --> 00:35:05,279
Speaker 2: She's like no, I'm like, you know, I forget it.

723
00:35:05,320 --> 00:35:08,400
Speaker 2: But she had no idea. She said hello and she

724
00:35:08,480 --> 00:35:09,960
Speaker 2: you know whatever, she's seen you at the ball and

725
00:35:10,080 --> 00:35:11,800
Speaker 2: she had no idea you saying no song. She was

726
00:35:11,840 --> 00:35:14,439
Speaker 2: like really, I'm like yeah, but she's twenty three years old.

727
00:35:14,960 --> 00:35:15,520
Speaker 2: Had no clue.

728
00:35:15,560 --> 00:35:17,120
Speaker 6: But I think now with like the bridging of the

729
00:35:17,160 --> 00:35:19,360
Speaker 6: gay with like social media, it's like you kind of

730
00:35:19,360 --> 00:35:21,359
Speaker 6: because a lot of times too, like I know my niece,

731
00:35:21,600 --> 00:35:23,600
Speaker 6: she will play certain songs and I'd be like, how

732
00:35:23,680 --> 00:35:25,719
Speaker 6: did you even know that song? It's TikTok And she'll

733
00:35:25,760 --> 00:35:27,200
Speaker 6: literally say, oh, it's TikTok and she might not know

734
00:35:27,239 --> 00:35:29,000
Speaker 6: who you are, but she can sing the song word

735
00:35:29,040 --> 00:35:29,359
Speaker 6: for word.

736
00:35:29,840 --> 00:35:32,320
Speaker 1: Your rule created the whole genre of music.

737
00:35:32,680 --> 00:35:34,200
Speaker 3: I feel the same way. I don't know some of

738
00:35:34,280 --> 00:35:36,719
Speaker 3: the new kids, so I know the.

739
00:35:36,760 --> 00:35:39,680
Speaker 1: Song, So y'all, rule was Drake before Drake.

740
00:35:40,040 --> 00:35:41,600
Speaker 4: You're yelling at singing.

741
00:35:41,560 --> 00:35:42,279
Speaker 1: I'm sorry.

742
00:35:46,200 --> 00:35:55,600
Speaker 4: From because I'm getting high, but don't be yelling at me.

743
00:35:58,520 --> 00:36:02,320
Speaker 1: The whole singing rapping high. Yeah, that was that was Joah.

744
00:36:02,840 --> 00:36:07,440
Speaker 3: Literally, I definitely on that space for a minute. You know,

745
00:36:07,520 --> 00:36:10,400
Speaker 3: I'm not the first start ast to sing it rap, obviously,

746
00:36:10,480 --> 00:36:13,840
Speaker 3: but you know, I like to think that I was,

747
00:36:14,800 --> 00:36:17,640
Speaker 3: or like to say or own the fact that I

748
00:36:17,719 --> 00:36:20,480
Speaker 3: was the first art to really create duets hip hop duets,

749
00:36:20,600 --> 00:36:23,279
Speaker 3: like you know, you you don't know if I'm real

750
00:36:23,360 --> 00:36:25,399
Speaker 3: as my record or j Loo's record, or you don't

751
00:36:25,400 --> 00:36:28,279
Speaker 3: know if mesmerizes my record or Shanty record, because the

752
00:36:28,360 --> 00:36:31,399
Speaker 3: way I wrote them is I'm so infused in the record,

753
00:36:31,400 --> 00:36:33,520
Speaker 3: I'm on the hook with them. She got a verse,

754
00:36:33,560 --> 00:36:36,560
Speaker 3: I got a verse. You know, it sounds like you

755
00:36:36,640 --> 00:36:39,680
Speaker 3: know what what Tammy and and and Marvel would do

756
00:36:39,760 --> 00:36:41,920
Speaker 3: back in the day as an R and B record,

757
00:36:41,960 --> 00:36:44,520
Speaker 3: you know, so that that dynamic really didn't exist in

758
00:36:44,600 --> 00:36:47,080
Speaker 3: hip hop until I started doing it because I had

759
00:36:47,120 --> 00:36:51,160
Speaker 3: the deliberty, the liberty of writing those records, and so

760
00:36:51,920 --> 00:36:53,439
Speaker 3: at the time I didn't know what I was doing.

761
00:36:53,640 --> 00:36:55,160
Speaker 3: I just kind of wanted to be on the record

762
00:36:55,400 --> 00:36:57,680
Speaker 3: and be on it as much as possible. I'm like, shit,

763
00:36:57,680 --> 00:36:59,920
Speaker 3: I'm writing the record for Jennifer Lopez. I need to

764
00:36:59,920 --> 00:37:02,600
Speaker 3: be on the record, like really on the record, you know.

765
00:37:02,760 --> 00:37:04,960
Speaker 3: So I'm on the hook, I'm on the verses, but

766
00:37:05,040 --> 00:37:07,000
Speaker 3: I'm in the first verse, you know, and she comes

767
00:37:07,080 --> 00:37:08,759
Speaker 3: in and I got my own second burst and she

768
00:37:08,840 --> 00:37:10,400
Speaker 3: comes back on the you know. I wrote it that

769
00:37:10,480 --> 00:37:12,080
Speaker 3: way so it can be a back and forth kind

770
00:37:12,120 --> 00:37:15,200
Speaker 3: of thing. And I think I started that.

771
00:37:16,640 --> 00:37:18,960
Speaker 6: I saw you said you wish the internet was around

772
00:37:19,120 --> 00:37:21,120
Speaker 6: during the time of like you and fifties, back and forth.

773
00:37:21,520 --> 00:37:23,359
Speaker 6: But listening to you tell that story, I'm like, don't

774
00:37:23,400 --> 00:37:26,920
Speaker 6: you like, aren't you happy that it wasn't because getting

775
00:37:27,080 --> 00:37:29,560
Speaker 6: enjoyed that without social media, without feel like you had

776
00:37:29,600 --> 00:37:31,920
Speaker 6: to post it and tag it and talk about it,

777
00:37:32,000 --> 00:37:32,360
Speaker 6: because you.

778
00:37:32,440 --> 00:37:35,000
Speaker 3: Know, sometimes you got to show certain elements of certain things.

779
00:37:35,239 --> 00:37:37,400
Speaker 3: Social media was good for that. Social media's good to

780
00:37:37,560 --> 00:37:41,520
Speaker 3: show certain things. That's all I just said, got you

781
00:37:43,280 --> 00:37:43,480
Speaker 3: to it.

782
00:37:45,360 --> 00:37:50,000
Speaker 5: What similarities did you see in this situation between Kendrick

783
00:37:50,080 --> 00:37:53,160
Speaker 5: and Drake and you and fifty And I'm just talking

784
00:37:53,160 --> 00:37:56,040
Speaker 5: about as far as how you know, the public turned

785
00:37:56,120 --> 00:37:57,120
Speaker 5: on consumers.

786
00:37:58,320 --> 00:38:03,560
Speaker 3: You know, man, you know fans are fickle. You know

787
00:38:04,640 --> 00:38:06,520
Speaker 3: I knew that. You know, That's what made me kind

788
00:38:06,520 --> 00:38:11,880
Speaker 3: of transition how I look at, you know, how I

789
00:38:11,960 --> 00:38:14,399
Speaker 3: make my money. You know, it was kind of like, Okay,

790
00:38:14,480 --> 00:38:16,120
Speaker 3: I can't put all my eggs in this basket. I

791
00:38:16,200 --> 00:38:17,960
Speaker 3: kind of kind of diversified in a lot of different

792
00:38:17,960 --> 00:38:20,960
Speaker 3: ways because if these niggas flip on me for whatever reason,

793
00:38:21,280 --> 00:38:23,680
Speaker 3: I ain't like the way I fucking wore my hat

794
00:38:24,320 --> 00:38:27,440
Speaker 3: saying another day or whatever. And you know it's that,

795
00:38:27,640 --> 00:38:32,960
Speaker 3: you know, music is. It's a crazy thing, you know,

796
00:38:33,120 --> 00:38:38,040
Speaker 3: but I do I do see certain things that are

797
00:38:38,280 --> 00:38:41,759
Speaker 3: similar and just the way, you know, public perception, you know,

798
00:38:41,880 --> 00:38:45,600
Speaker 3: how people can kind of, you know, turn that back

799
00:38:45,680 --> 00:38:48,640
Speaker 3: on you because you're winning so much. I think I

800
00:38:48,760 --> 00:38:52,000
Speaker 3: think that's what you know, people really, I think that's

801
00:38:52,040 --> 00:38:54,480
Speaker 3: the issue people really have with You're just fucking too hot,

802
00:38:54,719 --> 00:38:57,879
Speaker 3: you know, saying the boy don't lose, and people wanted

803
00:38:57,920 --> 00:38:59,320
Speaker 3: to see them get a little bit of dat in

804
00:38:59,400 --> 00:39:04,279
Speaker 3: his armor. That's all what that man is. Fine, Like,

805
00:39:04,880 --> 00:39:07,080
Speaker 3: you know, the crazy thing is and the crazy thing

806
00:39:07,080 --> 00:39:09,120
Speaker 3: peop don't understand my beavn. I'm looking at the same

807
00:39:09,120 --> 00:39:12,360
Speaker 3: thing with Drake. I'm like, he's rich. He's chilling me.

808
00:39:12,440 --> 00:39:13,000
Speaker 3: I'm like, I'm rich.

809
00:39:13,160 --> 00:39:14,799
Speaker 4: You feel like that now though, but in the moment

810
00:39:14,840 --> 00:39:16,800
Speaker 4: you probably was pissed off like yo, I was.

811
00:39:17,040 --> 00:39:20,440
Speaker 3: But but the end of the day, the crazy thing is,

812
00:39:21,480 --> 00:39:27,000
Speaker 3: things can look so much bigger and deeper in our

813
00:39:27,160 --> 00:39:32,920
Speaker 3: small bubble. But I go places and I feel that it.

814
00:39:33,680 --> 00:39:35,279
Speaker 3: You know, for a minute, I had the energy was there,

815
00:39:35,320 --> 00:39:37,479
Speaker 3: don't get me wrong, and you know, we was fighting

816
00:39:37,600 --> 00:39:39,200
Speaker 3: up buckers and you know, it was what it was.

817
00:39:39,800 --> 00:39:43,399
Speaker 3: But after a time, it's not that and the energy's gone,

818
00:39:43,440 --> 00:39:45,759
Speaker 3: and people was like, yo, ruh, I love his music.

819
00:39:46,480 --> 00:39:49,400
Speaker 3: I'm going to his shows. So it wasn't it was

820
00:39:49,520 --> 00:39:52,160
Speaker 3: never that, you know, where it was like, okay, I'm

821
00:39:52,239 --> 00:39:57,239
Speaker 3: suffering in my financial state. So yes, I had to

822
00:39:57,360 --> 00:40:00,160
Speaker 3: suck up some things that I was feeling from from

823
00:40:00,200 --> 00:40:02,160
Speaker 3: a fans point of view. But at the end of

824
00:40:02,200 --> 00:40:05,360
Speaker 3: the day, I can hang my hat on what I

825
00:40:05,440 --> 00:40:09,839
Speaker 3: came to do. I accomplished. My family's good, I'm good,

826
00:40:10,040 --> 00:40:13,399
Speaker 3: my money's right. Fuck it, I got some haters. If

827
00:40:13,440 --> 00:40:15,279
Speaker 3: you don't have haters, then you ain't doing something right,

828
00:40:15,320 --> 00:40:17,279
Speaker 3: you know what I'm saying. And you and you move

829
00:40:17,320 --> 00:40:19,239
Speaker 3: on with it. So I always looked at it like,

830
00:40:19,600 --> 00:40:22,000
Speaker 3: you know, people, you know, the fans and the people

831
00:40:22,040 --> 00:40:25,840
Speaker 3: around it. It's like, oh, Drake, Drake can be fine.

832
00:40:26,600 --> 00:40:29,080
Speaker 3: I'm still here twenty five years later doing what I do,

833
00:40:29,640 --> 00:40:32,959
Speaker 3: getting six figures a show. It's like, it's like, I don't.

834
00:40:33,120 --> 00:40:36,680
Speaker 3: I don't want people to to ever think that, you know,

835
00:40:37,680 --> 00:40:41,520
Speaker 3: a rap beef is that that important to the grand

836
00:40:41,560 --> 00:40:45,360
Speaker 3: scheme of things? Like, you know, people are not you know,

837
00:40:45,560 --> 00:40:48,560
Speaker 3: Drake's investors and people that do business business what I mean,

838
00:40:48,640 --> 00:40:51,080
Speaker 3: because it's doing that's not happening, you know. So it's

839
00:40:51,080 --> 00:40:53,239
Speaker 3: a there's a lot of aspects to it that people

840
00:40:53,239 --> 00:40:53,880
Speaker 3: don't understand.

841
00:40:54,040 --> 00:40:56,520
Speaker 1: You ever stop to think to yourself. You know, all

842
00:40:56,560 --> 00:40:57,400
Speaker 1: those years ago.

843
00:40:57,480 --> 00:41:00,120
Speaker 5: You put out the clap back record, right, and you

844
00:41:00,160 --> 00:41:02,279
Speaker 5: put it out. Everybody was like, what is John doing?

845
00:41:02,640 --> 00:41:04,640
Speaker 5: But now twenty five years later, not only is the

846
00:41:04,680 --> 00:41:07,800
Speaker 5: record dope, everybody uses the terms clip back.

847
00:41:10,680 --> 00:41:10,960
Speaker 8: Mine.

848
00:41:12,640 --> 00:41:21,759
Speaker 3: I'm like, it's still hurt going back. But yeah, you know,

849
00:41:21,840 --> 00:41:23,919
Speaker 3: I laugh at stuff like that. You know, I even

850
00:41:24,000 --> 00:41:29,759
Speaker 3: laughed at moments of certain records that came out that

851
00:41:30,080 --> 00:41:33,279
Speaker 3: didn't really translate as well as they should have, I

852
00:41:33,360 --> 00:41:37,320
Speaker 3: felt at the time. But I played them now that

853
00:41:37,520 --> 00:41:40,440
Speaker 3: shows and people singing worth for worse. I'm like, I

854
00:41:40,760 --> 00:41:42,800
Speaker 3: was listening, you know what I'm sa saying. I was

855
00:41:42,920 --> 00:41:47,920
Speaker 3: paying attention to these records, you know, like like like wonderful.

856
00:41:48,080 --> 00:41:48,960
Speaker 1: Oh, wonderful fight.

857
00:41:49,480 --> 00:41:52,400
Speaker 3: Yeah, but it was. It was my first number one

858
00:41:52,440 --> 00:41:56,040
Speaker 3: record in the UK, you do know what I'm saying. So, yeah,

859
00:41:56,080 --> 00:41:57,759
Speaker 3: it was. It was. It was dope, but it was

860
00:41:57,800 --> 00:41:59,680
Speaker 3: popping over there, you know what I'm saying. It wasn't

861
00:42:00,160 --> 00:42:02,200
Speaker 3: you know, it wasn't kicking it with the way it

862
00:42:02,239 --> 00:42:04,680
Speaker 3: should have. I felt over here, you know. But you

863
00:42:04,719 --> 00:42:06,640
Speaker 3: know it's so certain things like that I feel now.

864
00:42:06,680 --> 00:42:09,040
Speaker 3: And then clapback is another one. You know, when I

865
00:42:09,120 --> 00:42:11,600
Speaker 3: do it, it's like, oh, now everybody knows the words

866
00:42:11,640 --> 00:42:14,080
Speaker 3: the clapback. Okay, I get it, I got it. It's cool.

867
00:42:14,360 --> 00:42:23,520
Speaker 3: But but you know, you know, music is subjectives. Man.

868
00:42:24,080 --> 00:42:26,360
Speaker 3: People like artists, they don't like artists. You don't gotta

869
00:42:26,440 --> 00:42:28,640
Speaker 3: like job rule that's cool, you know what I'm saying.

870
00:42:28,920 --> 00:42:30,840
Speaker 3: People that vibe with me, fu, we came, fuck with me.

871
00:42:30,920 --> 00:42:33,239
Speaker 3: That's what it is. People who don't, it's cool. I

872
00:42:33,320 --> 00:42:36,200
Speaker 3: don't know you anyway, It really doesn't bother.

873
00:42:36,760 --> 00:42:40,120
Speaker 5: It's also it's also interesting to me that you are

874
00:42:40,200 --> 00:42:42,520
Speaker 5: fifty have not outgrown each other. And what I mean

875
00:42:42,600 --> 00:42:45,960
Speaker 5: by that is if you're talking to fifty, job gonna

876
00:42:45,960 --> 00:42:47,960
Speaker 5: come up. If you're talking to job, fifty gonna come up.

877
00:42:48,480 --> 00:42:51,239
Speaker 3: I mean, I don't. I don't bring him up to

878
00:42:51,440 --> 00:42:55,880
Speaker 3: say at all. We do, yeah, the media media, but

879
00:42:56,040 --> 00:43:00,239
Speaker 3: you know, but because I think that's because he's you know, roll,

880
00:43:00,320 --> 00:43:00,520
Speaker 3: and he.

881
00:43:00,640 --> 00:43:03,520
Speaker 4: Keeps it going, and you've been doing jazz and throwing

882
00:43:03,560 --> 00:43:04,160
Speaker 4: them back, but.

883
00:43:04,239 --> 00:43:08,640
Speaker 3: You be you know, I'll I'll go to the circus

884
00:43:08,680 --> 00:43:09,960
Speaker 3: once in a while, you know what I mean. But

885
00:43:10,280 --> 00:43:13,319
Speaker 3: I really like to stay clear of that ship.

886
00:43:13,520 --> 00:43:16,080
Speaker 4: Yeah, because when the residency stuff happened, I was like, oh,

887
00:43:17,320 --> 00:43:17,840
Speaker 4: you know, I.

888
00:43:18,000 --> 00:43:20,440
Speaker 3: Like to have fun. Sometimes I poke jazz at him too,

889
00:43:20,560 --> 00:43:23,440
Speaker 3: But that's all it really is. It's like it's and

890
00:43:23,640 --> 00:43:25,440
Speaker 3: and to me, it's like it's silly. You know, we're

891
00:43:25,520 --> 00:43:29,279
Speaker 3: both successful black men. I think the focus should be

892
00:43:29,400 --> 00:43:33,640
Speaker 3: on you know, continuing to make sure that we pay

893
00:43:33,680 --> 00:43:36,160
Speaker 3: it forward, push forward, make sure the coach keeps going forward.

894
00:43:36,160 --> 00:43:38,480
Speaker 3: I think that's more important. You know. I see some

895
00:43:38,560 --> 00:43:41,120
Speaker 3: of the things that he gets involved in, this fuse

896
00:43:41,200 --> 00:43:43,440
Speaker 3: on something like crow rob my nigga. You know what

897
00:43:43,440 --> 00:43:46,080
Speaker 3: I'm saying. You know, that's what I be thinking to myself,

898
00:43:46,200 --> 00:43:48,200
Speaker 3: you know. And so when I see the things that

899
00:43:48,280 --> 00:43:52,680
Speaker 3: he does, and you know, he did the Earth, I'm like,

900
00:43:53,520 --> 00:43:56,160
Speaker 3: how do you feel about that? So of course nobody

901
00:43:56,320 --> 00:43:58,520
Speaker 3: likes all his goofy ship, but it's goofy ship, you

902
00:43:58,560 --> 00:44:00,600
Speaker 3: know what I'm saying. So I'm like, I'm not I'm

903
00:44:01,200 --> 00:44:04,080
Speaker 3: you know, Prime said it best. You know. I spoke

904
00:44:04,120 --> 00:44:06,880
Speaker 3: to Premium other day. He's you know, PREMI has always

905
00:44:06,880 --> 00:44:09,319
Speaker 3: got the right words and ship in the right word

906
00:44:09,440 --> 00:44:11,840
Speaker 3: things to say. Because I was hot, you know what

907
00:44:11,880 --> 00:44:14,160
Speaker 3: I'm saying. I was. I was I was ready to

908
00:44:14,200 --> 00:44:16,440
Speaker 3: go nuclear and ship. But you know, I say, you know,

909
00:44:17,840 --> 00:44:19,759
Speaker 3: so I spoke to Anyway and Prince said, yo, he

910
00:44:19,800 --> 00:44:22,680
Speaker 3: said that. He said, you know, he said, here's you

911
00:44:22,719 --> 00:44:26,719
Speaker 3: gotta understand about who we are and what we are said,

912
00:44:26,760 --> 00:44:32,279
Speaker 3: we are masters of self defense. And I said, I

913
00:44:32,480 --> 00:44:35,680
Speaker 3: love that. I said because I'm not. I'm I'm I

914
00:44:35,680 --> 00:44:37,960
Speaker 3: don't want to start trouble and make trouble with people.

915
00:44:38,560 --> 00:44:41,680
Speaker 3: I'm you know, but if we got to get into

916
00:44:41,760 --> 00:44:44,640
Speaker 3: it and make it, oh, I'll fucking ended. I'll put

917
00:44:44,680 --> 00:44:46,640
Speaker 3: it to it. I'll take it to the next you know.

918
00:44:46,800 --> 00:44:49,800
Speaker 3: So that's why I'm like, you know what, that is

919
00:44:49,880 --> 00:44:54,040
Speaker 3: the best description of what I am and who I

920
00:44:54,120 --> 00:44:57,000
Speaker 3: am as a man that I could ever think about,

921
00:44:57,040 --> 00:45:00,400
Speaker 3: you know what I'm saying, Because that that's who we

922
00:45:00,440 --> 00:45:04,000
Speaker 3: are as men here to protect our family, check our homes,

923
00:45:04,680 --> 00:45:08,759
Speaker 3: defend our honor, our names, our reputation. That's weird. I'm

924
00:45:08,800 --> 00:45:11,759
Speaker 3: not here to be a bully and bother people. I'm not.

925
00:45:11,840 --> 00:45:15,360
Speaker 3: That's not That's not what I'm. I'm I'm here to

926
00:45:15,440 --> 00:45:17,280
Speaker 3: do you know what I'm saying. But I am a master.

927
00:45:20,000 --> 00:45:22,879
Speaker 5: But in a way, you do have to understand why

928
00:45:23,440 --> 00:45:25,960
Speaker 5: fulfilled the way he feels when you think about.

929
00:45:25,719 --> 00:45:30,280
Speaker 1: Everything that y'all been through. I really don't really fighting

930
00:45:30,360 --> 00:45:32,400
Speaker 1: the shooting, the stabbing, shooting.

931
00:45:33,400 --> 00:45:37,000
Speaker 3: We ain't got nothing to do with that. People like

932
00:45:38,719 --> 00:45:41,279
Speaker 3: I got to do with us. You know what I'm saying.

933
00:45:41,320 --> 00:45:43,400
Speaker 3: I know the reality of it all. You know what

934
00:45:43,400 --> 00:45:45,520
Speaker 3: I'm saying and that shiit ain't gonna do with us.

935
00:45:46,239 --> 00:45:52,000
Speaker 3: But I guess it's good for you know, people to

936
00:45:52,080 --> 00:45:53,480
Speaker 3: play that when they want to play that, and they

937
00:45:53,520 --> 00:45:55,040
Speaker 3: play victim when they want to play victor. You know.

938
00:45:55,560 --> 00:45:58,920
Speaker 3: So you know, like I said, I leave it all alone.

939
00:45:59,840 --> 00:46:03,120
Speaker 3: I live a really really cool life. I'm in a

940
00:46:03,160 --> 00:46:07,080
Speaker 3: good space. So I'm like, you know, if you sometimes

941
00:46:07,120 --> 00:46:09,800
Speaker 3: you just got to remove yourself from the circuit. And

942
00:46:09,920 --> 00:46:12,279
Speaker 3: that's what I've chosen to do it. So that's why

943
00:46:12,280 --> 00:46:17,560
Speaker 3: I've been being quiet, cool, enjoying my time. You know.

944
00:46:17,640 --> 00:46:21,480
Speaker 3: It's funny because you know, like you know, I'll get

945
00:46:21,800 --> 00:46:25,040
Speaker 3: d m s and shipped from you know, other enemies.

946
00:46:25,680 --> 00:46:30,480
Speaker 3: You know what they say, a friend of uh, a

947
00:46:30,600 --> 00:46:33,920
Speaker 3: friend of enemy and my friend. I got a lot

948
00:46:33,920 --> 00:46:34,879
Speaker 3: of I got a lot of those.

949
00:46:35,000 --> 00:46:38,080
Speaker 6: You know what I'm saying, my enemy my friend responding

950
00:46:38,200 --> 00:46:40,080
Speaker 6: because you probably don't got down with that, right, Like no, no, no,

951
00:46:40,400 --> 00:46:42,279
Speaker 6: But it'd be like people y'all know very well.

952
00:46:42,840 --> 00:46:44,000
Speaker 3: I mean, it would be like.

953
00:46:46,760 --> 00:46:46,880
Speaker 7: Y'a.

954
00:46:47,600 --> 00:46:49,440
Speaker 5: You know, it's so crazy because we say that all

955
00:46:49,440 --> 00:46:51,640
Speaker 5: the time. When Jahr was going through a situation, y'all

956
00:46:51,680 --> 00:46:53,480
Speaker 5: got jumped. That's why I don't really like to compare

957
00:46:53,520 --> 00:46:53,879
Speaker 5: to drink.

958
00:46:54,040 --> 00:46:54,520
Speaker 3: This is true.

959
00:46:54,560 --> 00:46:57,920
Speaker 1: Everything that you got jumped. So all of those relationships

960
00:46:57,960 --> 00:46:58,920
Speaker 1: you never made him into.

961
00:47:00,239 --> 00:47:04,560
Speaker 3: Yeah, me and Game is cool, you know it was bud. Yeah,

962
00:47:06,840 --> 00:47:11,719
Speaker 3: me and me and Axis across cool. But the rest

963
00:47:11,840 --> 00:47:15,520
Speaker 3: yeah nah, they're all on that side. Okay, So I

964
00:47:15,560 --> 00:47:16,240
Speaker 3: don't pump.

965
00:47:16,040 --> 00:47:18,200
Speaker 1: With them niggas like that, even all these years later, you.

966
00:47:18,280 --> 00:47:23,719
Speaker 3: Just you know, it's it's like, you know, Charla Mane,

967
00:47:23,760 --> 00:47:25,560
Speaker 3: It's like it's like anything else, like the Cold War.

968
00:47:25,719 --> 00:47:28,600
Speaker 3: Man like, we we can exist without having to coexist.

969
00:47:30,000 --> 00:47:30,479
Speaker 3: That's cool.

970
00:47:30,880 --> 00:47:34,000
Speaker 2: Now, I gotta ask you know, what was your mind framing?

971
00:47:34,080 --> 00:47:36,920
Speaker 2: What were your thoughts when they said that they were

972
00:47:36,960 --> 00:47:39,560
Speaker 2: bringing the fire Festival back. I'm glad.

973
00:47:39,640 --> 00:47:41,440
Speaker 3: I'm glad you brought that up.

974
00:47:41,560 --> 00:47:41,799
Speaker 2: Mister.

975
00:47:42,360 --> 00:47:46,920
Speaker 3: What was I'm glad you brought that up?

976
00:47:47,200 --> 00:47:49,600
Speaker 1: Remember when was when I was here around.

977
00:47:49,800 --> 00:47:53,799
Speaker 3: That time and and my good brother Andy was like, joh,

978
00:47:54,480 --> 00:48:00,399
Speaker 3: how how could you have a partner the ship?

979
00:48:06,719 --> 00:48:07,840
Speaker 4: Whatday is Wesday?

980
00:48:09,200 --> 00:48:09,640
Speaker 2: Wednesday?

981
00:48:15,000 --> 00:48:20,680
Speaker 4: Now he's just showing me, shouting, shouting me. That's a cocking.

982
00:48:20,840 --> 00:48:22,759
Speaker 4: That's how you clock that clock?

983
00:48:24,680 --> 00:48:29,960
Speaker 8: That Okay, you think that don't understanding?

984
00:48:34,520 --> 00:48:38,600
Speaker 4: Maybe we gotta cheer some neutral because that's just South school.

985
00:48:38,440 --> 00:48:39,319
Speaker 1: Working for that word.

986
00:48:42,120 --> 00:48:44,000
Speaker 8: Let me let him Jos listen.

987
00:48:48,280 --> 00:48:51,480
Speaker 1: I just want to jo so many times holding that.

988
00:48:57,280 --> 00:49:06,879
Speaker 8: Because it's possible, right, maybe just be doing fun ship

989
00:49:07,000 --> 00:49:07,759
Speaker 8: behind your back.

990
00:49:08,840 --> 00:49:12,080
Speaker 1: Yeah, you cognizant of that. Now who you attach your

991
00:49:12,320 --> 00:49:12,680
Speaker 1: brand to?

992
00:49:12,800 --> 00:49:15,680
Speaker 3: I'm sure, yeah, for sure, And you know what's crazy

993
00:49:17,360 --> 00:49:20,360
Speaker 3: and you can probably test it this like yes again,

994
00:49:23,480 --> 00:49:25,600
Speaker 3: the beauty of oh, you know, you don't want to

995
00:49:25,640 --> 00:49:28,000
Speaker 3: go through nothing like you know, those type of situations.

996
00:49:28,040 --> 00:49:30,480
Speaker 3: But the beauty of it is now when I vet

997
00:49:30,560 --> 00:49:34,000
Speaker 3: a situation, people don't get mad at all. Like when

998
00:49:34,000 --> 00:49:38,080
Speaker 3: I'm when I'm like, ain't about like no, no, no,

999
00:49:38,440 --> 00:49:40,319
Speaker 3: I don't know. Let me just check a little bit more,

1000
00:49:40,360 --> 00:49:43,720
Speaker 3: see what this is about. They do not like it's

1001
00:49:43,800 --> 00:49:45,920
Speaker 3: no sweat that like I get it, Joah, I get it,

1002
00:49:46,080 --> 00:49:48,200
Speaker 3: I get it, you know what I'm saying. So that,

1003
00:49:48,560 --> 00:49:50,759
Speaker 3: I guess is a plus for things where people are

1004
00:49:50,960 --> 00:49:56,000
Speaker 3: very you know, forgiving when it comes to how hard

1005
00:49:56,040 --> 00:49:59,360
Speaker 3: I'm vetting the next situation you have to you have.

1006
00:49:59,440 --> 00:50:04,239
Speaker 6: To with Amber Opel speaking of bedding, I was watching

1007
00:50:04,239 --> 00:50:05,920
Speaker 6: an interview where you talked about and we had tried

1008
00:50:06,000 --> 00:50:06,400
Speaker 6: this before.

1009
00:50:06,600 --> 00:50:09,160
Speaker 4: We were talking about the tasting and stuff. And I honestly,

1010
00:50:11,000 --> 00:50:13,239
Speaker 4: amber is the whiskey that that you.

1011
00:50:13,280 --> 00:50:15,120
Speaker 1: I'm not even really good.

1012
00:50:17,960 --> 00:50:18,080
Speaker 3: Man.

1013
00:50:18,120 --> 00:50:20,239
Speaker 5: This is the first whisky I've ever tasted. I'm like, yo,

1014
00:50:20,320 --> 00:50:21,960
Speaker 5: this ship is actually really good.

1015
00:50:28,239 --> 00:50:28,680
Speaker 3: You could do it.

1016
00:50:29,120 --> 00:50:30,800
Speaker 4: I feel like that in the morning. You could do

1017
00:50:30,880 --> 00:50:32,040
Speaker 4: this in like a good coffee.

1018
00:50:33,239 --> 00:50:35,000
Speaker 1: It tastes like an old fashioned already.

1019
00:50:35,320 --> 00:50:37,399
Speaker 2: Yeah, I c yeah.

1020
00:50:38,200 --> 00:50:38,759
Speaker 4: What do you smell?

1021
00:50:38,880 --> 00:50:41,840
Speaker 3: Smells to tow up online because I poured a fucking

1022
00:50:42,040 --> 00:50:45,000
Speaker 3: ship over ice and called it meat. Motherfucker's mad at me.

1023
00:50:50,920 --> 00:50:52,400
Speaker 4: But you did a good job with this. What do

1024
00:50:52,480 --> 00:50:53,360
Speaker 4: you smell when you smell it?

1025
00:50:53,400 --> 00:50:55,439
Speaker 1: It's like sweet and smoky at the same time.

1026
00:50:56,120 --> 00:50:58,760
Speaker 3: That's smoky taste that you that you that you taste

1027
00:50:58,800 --> 00:51:03,000
Speaker 3: that smoke finished. That is a Chinese tea, Chinese black

1028
00:51:03,040 --> 00:51:05,600
Speaker 3: tea that we use called Lapsung soup chunk. You see,

1029
00:51:05,840 --> 00:51:08,319
Speaker 3: you see my black brother back there. I'm I'm gotta

1030
00:51:08,360 --> 00:51:11,000
Speaker 3: give him all the props because he's the whiskey enthusiast

1031
00:51:11,080 --> 00:51:14,880
Speaker 3: out of the crew. And so this blend he was sweating,

1032
00:51:15,440 --> 00:51:16,880
Speaker 3: you know what I'm saying. You see the ball to

1033
00:51:17,000 --> 00:51:18,920
Speaker 3: So he's back there sweat and getting putting this blend

1034
00:51:18,960 --> 00:51:20,759
Speaker 3: together the right way, and he and he did the

1035
00:51:20,840 --> 00:51:23,160
Speaker 3: damn thing with it. And and you know, I was

1036
00:51:23,200 --> 00:51:26,040
Speaker 3: the guy that was tasting it. That was you that

1037
00:51:26,160 --> 00:51:29,520
Speaker 3: I'm not really a whiskey drinker, but tasting it was

1038
00:51:29,600 --> 00:51:32,960
Speaker 3: like I could drink. So I was important to the

1039
00:51:33,120 --> 00:51:35,239
Speaker 3: to the you know, to the to the tasting. When

1040
00:51:35,280 --> 00:51:37,120
Speaker 3: I thought I wasn't, you know, I was sitting there like, now,

1041
00:51:37,160 --> 00:51:38,920
Speaker 3: I don't know what I'm tasting. I don't know if this,

1042
00:51:39,120 --> 00:51:41,279
Speaker 3: you know whatever, and they're like, just taste it. Take

1043
00:51:41,520 --> 00:51:43,560
Speaker 3: I'm drinking a B C D. I'm like, they all

1044
00:51:43,640 --> 00:51:45,759
Speaker 3: kind of taste to say, just tell me which one

1045
00:51:45,800 --> 00:51:48,120
Speaker 3: you like, you know what I'm saying. And and so

1046
00:51:48,440 --> 00:51:50,640
Speaker 3: that that that's important, and we we wanted to really

1047
00:51:51,320 --> 00:51:53,319
Speaker 3: nail that for the whiskey curious, you know what I mean,

1048
00:51:53,360 --> 00:51:55,759
Speaker 3: people who are maybe first time whiskey drinkers are not

1049
00:51:55,920 --> 00:51:57,600
Speaker 3: really you know, whiskey enthusiasts.

1050
00:51:57,640 --> 00:51:58,360
Speaker 1: Why whiskey for you?

1051
00:52:00,480 --> 00:52:02,799
Speaker 3: Well, it's started as a business mention, I'm not gonna lie,

1052
00:52:02,880 --> 00:52:06,040
Speaker 3: you know. During COVID. You know, I'm with a really

1053
00:52:06,120 --> 00:52:07,839
Speaker 3: really great investment group and we were doing a lot

1054
00:52:07,840 --> 00:52:10,399
Speaker 3: of crazy investments. So we got into like Web three

1055
00:52:10,440 --> 00:52:12,320
Speaker 3: stuff and stuff. You know, it was doing that stuff.

1056
00:52:12,320 --> 00:52:14,400
Speaker 3: It was like it was fun investing during its like

1057
00:52:14,480 --> 00:52:18,759
Speaker 3: gaming investing. Damn there and COVID. So one of the

1058
00:52:18,840 --> 00:52:22,839
Speaker 3: things that came across our desk was a whiskey Dave.

1059
00:52:24,200 --> 00:52:29,080
Speaker 3: And a DOW is a decentralized organized atonomous autonomous organization

1060
00:52:29,239 --> 00:52:32,480
Speaker 3: to centralized autonomous organization is what a DOW is. So

1061
00:52:32,800 --> 00:52:35,000
Speaker 3: so it's basically like a group of people get together

1062
00:52:35,560 --> 00:52:37,319
Speaker 3: and we're all on the board and we all get

1063
00:52:37,360 --> 00:52:39,440
Speaker 3: the vote and make decisions and how to you know,

1064
00:52:39,520 --> 00:52:43,400
Speaker 3: company rolls blah blah blah. So you know, we did this,

1065
00:52:43,680 --> 00:52:46,440
Speaker 3: and what it was is we bought a whole fucking

1066
00:52:47,080 --> 00:52:51,080
Speaker 3: warehouse full of whiskey out in Niowa and we were

1067
00:52:51,120 --> 00:52:53,919
Speaker 3: gonna wait till the whiskey age to hit a seven

1068
00:52:54,000 --> 00:52:56,480
Speaker 3: year mark when it became like a premium bourbon, and

1069
00:52:56,600 --> 00:53:00,120
Speaker 3: just flip it. So that was the plan. But as

1070
00:53:00,160 --> 00:53:01,719
Speaker 3: we got hit our seven year mark, some of the

1071
00:53:01,800 --> 00:53:04,080
Speaker 3: guys in our group started busting open the bottle the

1072
00:53:04,160 --> 00:53:06,680
Speaker 3: barrels and making personal bottles for home and ship, and so,

1073
00:53:07,400 --> 00:53:09,960
Speaker 3: you know, me and Herb decided, let's let's let's start

1074
00:53:10,040 --> 00:53:12,279
Speaker 3: something really, really dope, and so we did that. So

1075
00:53:12,600 --> 00:53:15,600
Speaker 3: but what happened was he he found a distillery out

1076
00:53:15,640 --> 00:53:19,200
Speaker 3: in Baltimore. So this is where this batch is actually made.

1077
00:53:19,320 --> 00:53:23,000
Speaker 3: Because they told us don't use those barrels because that

1078
00:53:23,719 --> 00:53:26,320
Speaker 3: premium bourbon and if we infuse it with the honey

1079
00:53:26,480 --> 00:53:31,319
Speaker 3: is gonna dilute the aging. And so we decided, well

1080
00:53:31,320 --> 00:53:35,399
Speaker 3: we didn't actually decide they they recommended that we by

1081
00:53:35,520 --> 00:53:38,520
Speaker 3: their three year old two year old barrels and and

1082
00:53:38,680 --> 00:53:41,040
Speaker 3: and make and make our you know, blend. And so

1083
00:53:41,120 --> 00:53:45,040
Speaker 3: that's what we did and and amazing partnership thus far.

1084
00:53:45,600 --> 00:53:48,040
Speaker 3: You know, the blend is amazing, as Charlamagne, you know,

1085
00:53:48,440 --> 00:53:50,160
Speaker 3: has has said several times.

1086
00:53:50,800 --> 00:53:54,680
Speaker 2: How difficult does it get into these stores? You know,

1087
00:53:54,840 --> 00:53:56,160
Speaker 2: that's been the hardest part.

1088
00:53:56,680 --> 00:53:59,719
Speaker 3: It's been. It's been a little bit challenging. But you know,

1089
00:54:00,800 --> 00:54:04,360
Speaker 3: we we were we were able to get into a

1090
00:54:04,480 --> 00:54:07,680
Speaker 3: really dope diversity program before they stopped the.

1091
00:54:09,480 --> 00:54:10,080
Speaker 4: Distributors.

1092
00:54:10,880 --> 00:54:15,359
Speaker 3: So we're we're with we're with Park Streets and they

1093
00:54:15,680 --> 00:54:19,480
Speaker 3: distribute us through California and Florida. But you know, we're

1094
00:54:19,520 --> 00:54:22,640
Speaker 3: looking to do a major distribution. So we'll probably signed

1095
00:54:22,680 --> 00:54:24,759
Speaker 3: with R and d C really really soon. They have

1096
00:54:24,840 --> 00:54:28,320
Speaker 3: a national footprint, so we'll deal basically with them. But

1097
00:54:28,960 --> 00:54:31,239
Speaker 3: you know, we we we're doing great. We we do

1098
00:54:31,400 --> 00:54:35,160
Speaker 3: our diversity program that we were able to get into

1099
00:54:36,120 --> 00:54:37,719
Speaker 3: and you know, people don't like to talk about it,

1100
00:54:38,120 --> 00:54:40,640
Speaker 3: but I think it's important that you do talk about

1101
00:54:40,680 --> 00:54:44,560
Speaker 3: these these programs because they do help us as as

1102
00:54:44,719 --> 00:54:47,439
Speaker 3: as as a as a as a as a black

1103
00:54:47,480 --> 00:54:49,560
Speaker 3: culture of black people. And then I think, you know,

1104
00:54:49,600 --> 00:54:51,920
Speaker 3: we should look into it or whatever. They're gone now

1105
00:54:52,040 --> 00:54:54,680
Speaker 3: so it doesn't matter. But while they were here, people

1106
00:54:54,719 --> 00:54:56,960
Speaker 3: weren't talking about it enough. And and and and these

1107
00:54:57,000 --> 00:54:58,719
Speaker 3: are some of the great programs that were out there,

1108
00:54:59,239 --> 00:55:02,640
Speaker 3: and so we got into it. And we were able

1109
00:55:02,680 --> 00:55:05,640
Speaker 3: to get into one hundred and two doors at total

1110
00:55:05,719 --> 00:55:08,640
Speaker 3: wanes and in ten cities, like you know, right off

1111
00:55:08,680 --> 00:55:11,240
Speaker 3: the back. That's a new company, so that was a plus.

1112
00:55:11,800 --> 00:55:15,040
Speaker 3: And then of course we have distribution online as well.

1113
00:55:15,880 --> 00:55:18,520
Speaker 3: You can get us at a sealed box, dot com

1114
00:55:18,800 --> 00:55:20,120
Speaker 3: and a reserve bar as well.

1115
00:55:20,239 --> 00:55:22,120
Speaker 2: So do you change the do you try to change

1116
00:55:22,160 --> 00:55:25,919
Speaker 2: the landscape? And the reason I asked, right, you coming

1117
00:55:25,960 --> 00:55:28,839
Speaker 2: out of as an artist, right, you remember the drink

1118
00:55:28,920 --> 00:55:31,839
Speaker 2: at the time was Hennessy, then it changed the vodka. Yeah,

1119
00:55:32,040 --> 00:55:34,520
Speaker 2: and it chased the tequila. Do you try to change

1120
00:55:34,520 --> 00:55:36,359
Speaker 2: the landscape of the clubs or you say, now we're

1121
00:55:36,400 --> 00:55:36,960
Speaker 2: not taking the club.

1122
00:55:37,160 --> 00:55:39,600
Speaker 3: No, no, yeah, we definitely club We're in eleven, We

1123
00:55:39,680 --> 00:55:42,560
Speaker 3: were in Dre's. You know, we definitely new places.

1124
00:55:42,280 --> 00:55:45,319
Speaker 6: Where people kind of swords would understand that. That makes sense, okay,

1125
00:55:45,360 --> 00:55:46,840
Speaker 6: marketing ones, that makes sense absolutely.

1126
00:55:47,080 --> 00:55:49,279
Speaker 3: And you know, you know, I want to do something

1127
00:55:49,360 --> 00:55:52,080
Speaker 3: really really cool. You know, I'm looking into it how

1128
00:55:52,120 --> 00:55:53,440
Speaker 3: we can make it happen. But you know how they

1129
00:55:53,480 --> 00:55:55,920
Speaker 3: have bottle service and they bring the bottle service. I

1130
00:55:56,000 --> 00:55:57,680
Speaker 3: want to do a little something different. When you order

1131
00:55:58,040 --> 00:56:01,279
Speaker 3: a bottle amber and Ople, you'll get your own you know,

1132
00:56:01,640 --> 00:56:05,480
Speaker 3: uh mixologists and they'll come with a you know, a

1133
00:56:05,600 --> 00:56:08,640
Speaker 3: menu or drinks that you can actually make and they'll

1134
00:56:08,680 --> 00:56:11,480
Speaker 3: make you right there at the moment. Yeah, you know,

1135
00:56:11,960 --> 00:56:14,120
Speaker 3: it's a little little different twists on when we're doing

1136
00:56:14,200 --> 00:56:16,040
Speaker 3: bottle service, but it's still bottle service. Instead of just

1137
00:56:16,120 --> 00:56:18,520
Speaker 3: making a silly car and all of you know, somebody,

1138
00:56:18,560 --> 00:56:21,439
Speaker 3: you can actually sit there and learn about the making drinks.

1139
00:56:22,160 --> 00:56:24,640
Speaker 6: A lot of times when celebrities do alcohol brands, it's

1140
00:56:24,719 --> 00:56:26,799
Speaker 6: like everything's already done in the brand comes you're like, hey,

1141
00:56:26,880 --> 00:56:28,080
Speaker 6: put your face on the sitt next to it.

1142
00:56:28,120 --> 00:56:30,480
Speaker 4: I know that that this was the complete opposite for you.

1143
00:56:31,520 --> 00:56:33,960
Speaker 6: What have you learned business wise that like you thought

1144
00:56:34,000 --> 00:56:38,799
Speaker 6: you already knew, but being in Spirits, you were like, oh, okay, you.

1145
00:56:38,840 --> 00:56:42,160
Speaker 3: Know it's crazy. I knew that. You know this was

1146
00:56:42,280 --> 00:56:45,320
Speaker 3: gonna happen. What's happening to us right now? You know,

1147
00:56:45,400 --> 00:56:46,880
Speaker 3: because it happened to us when we was in the

1148
00:56:46,880 --> 00:56:48,759
Speaker 3: clothing business when I had IRV and Jeffrey me and

1149
00:56:48,880 --> 00:56:52,160
Speaker 3: Earth had that company. And the more doors we got into,

1150
00:56:52,239 --> 00:56:54,440
Speaker 3: the more closed we had to actually make. So we

1151
00:56:54,520 --> 00:56:56,680
Speaker 3: didn't have the white label deal, and so it was

1152
00:56:56,719 --> 00:56:59,400
Speaker 3: all coming out of our pocket. And so what you

1153
00:56:59,440 --> 00:57:02,560
Speaker 3: start to realize is the hotter you get, the more

1154
00:57:02,640 --> 00:57:05,200
Speaker 3: product you have to actually make. Now in the clothing

1155
00:57:05,320 --> 00:57:09,040
Speaker 3: industry is a little bit tougher because you're dealing with seasons,

1156
00:57:09,080 --> 00:57:10,840
Speaker 3: and so if you don't sell it in that season,

1157
00:57:12,040 --> 00:57:14,440
Speaker 3: last year's thing or last season's thing, and now you're

1158
00:57:14,520 --> 00:57:17,320
Speaker 3: out into the bargain stores and you're losing you know,

1159
00:57:17,720 --> 00:57:20,520
Speaker 3: profit on your on your on your retail sales. But

1160
00:57:21,120 --> 00:57:23,480
Speaker 3: what's good about you know, alcohol is is alcohol. So

1161
00:57:23,520 --> 00:57:25,040
Speaker 3: they consider on the shelves for a while, but you

1162
00:57:25,120 --> 00:57:26,560
Speaker 3: still want it to move. You don't want it to

1163
00:57:26,600 --> 00:57:29,080
Speaker 3: be sitting too long and they feel it's not moving,

1164
00:57:29,160 --> 00:57:31,320
Speaker 3: you know. So it's a little catch twenty two on

1165
00:57:31,400 --> 00:57:33,320
Speaker 3: how you got to kind of, you know, get people

1166
00:57:33,440 --> 00:57:38,080
Speaker 3: to sample the product, you know, before they go into

1167
00:57:38,120 --> 00:57:40,400
Speaker 3: a store and buy a seventy dollars bottle of ambernova

1168
00:57:40,440 --> 00:57:43,040
Speaker 3: with sixty nine ninety nine as a you know, retail price.

1169
00:57:43,120 --> 00:57:46,720
Speaker 3: But you know, how do you do that? Well, one

1170
00:57:46,760 --> 00:57:48,600
Speaker 3: of the ways we're trying to, you know, do that

1171
00:57:48,800 --> 00:57:52,680
Speaker 3: is going to the dope you know restaurants and the

1172
00:57:52,760 --> 00:57:56,640
Speaker 3: dope night spaces, and so people could say, all right,

1173
00:57:56,680 --> 00:57:58,400
Speaker 3: let meet a cocktail of that, or if there's a

1174
00:57:58,440 --> 00:57:59,960
Speaker 3: bat at the table, they could taste it off. There

1175
00:58:00,040 --> 00:58:02,320
Speaker 3: the restaurant that can get a cocktail you know, that's

1176
00:58:02,560 --> 00:58:04,560
Speaker 3: a lot cheaper than seventy dollars, and they could taste

1177
00:58:04,560 --> 00:58:05,800
Speaker 3: it and say, I like that, I will buy that,

1178
00:58:05,920 --> 00:58:07,600
Speaker 3: you know. So it's one of those things you just

1179
00:58:07,640 --> 00:58:10,720
Speaker 3: gotta kind of keep keep keep keep keep grinding it

1180
00:58:10,760 --> 00:58:11,480
Speaker 3: and sauce from it out.

1181
00:58:11,680 --> 00:58:14,280
Speaker 1: Why the name and Opal my.

1182
00:58:14,360 --> 00:58:17,200
Speaker 3: Brother came up with the name. But I love I

1183
00:58:17,320 --> 00:58:20,000
Speaker 3: love where he went with it. You know, my my

1184
00:58:20,280 --> 00:58:22,200
Speaker 3: my thing about names, and I saw. I told him

1185
00:58:22,200 --> 00:58:24,120
Speaker 3: he's like the rulers, you know, I come up with

1186
00:58:24,160 --> 00:58:25,600
Speaker 3: the name, I said, I said, hurt, and tell you

1187
00:58:25,640 --> 00:58:28,280
Speaker 3: something about name. My name is the names and name

1188
00:58:28,960 --> 00:58:31,920
Speaker 3: product has to be right. So he came up with

1189
00:58:32,000 --> 00:58:35,360
Speaker 3: a beautiful name, and the product is right. And so

1190
00:58:36,720 --> 00:58:40,560
Speaker 3: this is amber and ople. The Ambers obviously is the

1191
00:58:40,680 --> 00:58:43,640
Speaker 3: hue of you know what we're looking at and the

1192
00:58:44,160 --> 00:58:48,080
Speaker 3: color of the you know, but the opal is it's

1193
00:58:48,120 --> 00:58:51,720
Speaker 3: a it's a precious stone and it's the only precious

1194
00:58:51,720 --> 00:58:55,320
Speaker 3: stone that comes in multiple colors brown, white, you know, black,

1195
00:58:55,480 --> 00:58:58,440
Speaker 3: you know, tan, and so that we wanted that to

1196
00:58:58,600 --> 00:59:04,880
Speaker 3: be encompassing a message inclusive. You know, we are black

1197
00:59:04,960 --> 00:59:08,240
Speaker 3: owned brand. We're not a black brand. I want everybody

1198
00:59:08,360 --> 00:59:13,200
Speaker 3: to enjoy. So you know that that that's kind of where.

1199
00:59:13,000 --> 00:59:16,040
Speaker 5: The name that's crazy, as you say, the name is

1200
00:59:16,160 --> 00:59:18,760
Speaker 5: just a name, because it's not just it's not you

1201
00:59:18,880 --> 00:59:20,960
Speaker 5: can have a great name, but you can also have

1202
00:59:21,040 --> 00:59:21,880
Speaker 5: a terrible name.

1203
00:59:21,920 --> 00:59:24,760
Speaker 3: But if your product is great, you.

1204
00:59:24,760 --> 00:59:28,720
Speaker 1: Can ever it becomes to Twitter, you know, or you

1205
00:59:28,760 --> 00:59:31,520
Speaker 1: can have a name like murder. Ain't you gotta change?

1206
00:59:32,320 --> 00:59:35,080
Speaker 3: But the name worked because the product was great too,

1207
00:59:35,800 --> 00:59:37,320
Speaker 3: and so we had to change it for you know,

1208
00:59:37,720 --> 00:59:41,520
Speaker 3: other reasons. You know, still call us down, but people

1209
00:59:41,520 --> 00:59:43,560
Speaker 3: are never gonna stop calling name. But but I say

1210
00:59:43,640 --> 00:59:45,880
Speaker 3: that because I've come up with so many names of things,

1211
00:59:46,400 --> 00:59:48,800
Speaker 3: and that's what I've learned along the way. Like, you know,

1212
00:59:49,320 --> 00:59:51,240
Speaker 3: we can come up with an amazing name, but if

1213
00:59:51,280 --> 00:59:54,600
Speaker 3: the product is not dope, nobody remember the name, you

1214
00:59:54,640 --> 00:59:56,080
Speaker 3: know what I mean. Or you can have the worst

1215
00:59:56,200 --> 00:59:59,280
Speaker 3: name in the world the product is amazing. 'ober you

1216
00:59:59,320 --> 01:00:02,200
Speaker 3: know what I'm saying. You know whatever, these crazy names

1217
01:00:02,240 --> 01:00:05,920
Speaker 3: that people come up with, you know, yes, you down.

1218
01:00:06,400 --> 01:00:08,360
Speaker 1: I guess this is my last question. I guess we

1219
01:00:08,400 --> 01:00:09,360
Speaker 1: got to go to Ghana.

1220
01:00:10,880 --> 01:00:12,320
Speaker 2: To the school and Ghana, so we'll talk about the

1221
01:00:12,320 --> 01:00:13,720
Speaker 2: school and Ghana that that you built.

1222
01:00:13,960 --> 01:00:18,080
Speaker 3: Yeah. So I just got back from Ghana yesterday last night.

1223
01:00:18,720 --> 01:00:22,520
Speaker 3: I built a sixth classroom block and uh Naasu Ghana.

1224
01:00:24,840 --> 01:00:32,360
Speaker 3: Amazing feeling, you know, uh, probably the most important thing

1225
01:00:32,440 --> 01:00:36,520
Speaker 3: that I've done, wow, in my career. That's you know.

1226
01:00:36,600 --> 01:00:39,040
Speaker 3: I say that because this is something that's on a

1227
01:00:39,080 --> 01:00:41,800
Speaker 3: little way beyond me. You know, all the thousands of

1228
01:00:41,880 --> 01:00:44,960
Speaker 3: kids that get to go to this school and learn

1229
01:00:45,040 --> 01:00:49,840
Speaker 3: English and learn math and you know, science and history

1230
01:00:49,880 --> 01:00:54,400
Speaker 3: and all those great things. It's really really you know special,

1231
01:00:54,680 --> 01:00:57,880
Speaker 3: And what people have to understand is, you know, we're

1232
01:00:57,960 --> 01:01:00,840
Speaker 3: not in opera, you know what I'm saying where you know,

1233
01:01:01,080 --> 01:01:04,960
Speaker 3: I land in opera in Ghana, that's the capital, but

1234
01:01:05,160 --> 01:01:08,800
Speaker 3: not We drive two and a half hours outside of

1235
01:01:08,920 --> 01:01:14,480
Speaker 3: opera too, in Washington where it's like really really really small,

1236
01:01:15,800 --> 01:01:20,040
Speaker 3: you know, villages of people and and and they don't

1237
01:01:20,080 --> 01:01:23,160
Speaker 3: have much of anything. They don't have, you know, really

1238
01:01:23,200 --> 01:01:25,880
Speaker 3: a lot of fresh water, you know, they don't have,

1239
01:01:26,000 --> 01:01:28,160
Speaker 3: you know, so we had to build the bathrooms there

1240
01:01:28,200 --> 01:01:31,480
Speaker 3: so they can you know, have sanitary places. You know,

1241
01:01:31,560 --> 01:01:34,800
Speaker 3: they're still teaching the girls how to you know, you know,

1242
01:01:35,400 --> 01:01:38,480
Speaker 3: be sanitary with themselves, washing the things of that nature

1243
01:01:38,520 --> 01:01:40,760
Speaker 3: and and you know, with their menstrual cycles and stuff

1244
01:01:40,800 --> 01:01:43,320
Speaker 3: like that. You know. We we was at a tribe

1245
01:01:44,280 --> 01:01:51,040
Speaker 3: out there just now where they still believe that the

1246
01:01:51,160 --> 01:01:55,320
Speaker 3: blood from the women's menstrual cycle is evil and so

1247
01:01:55,480 --> 01:01:58,360
Speaker 3: the women have to go into an outhouse for seven

1248
01:01:58,480 --> 01:02:04,200
Speaker 3: days and why they're doing that. So so it's it's

1249
01:02:04,240 --> 01:02:09,800
Speaker 3: also a learning experience that you know, we're offering out

1250
01:02:09,840 --> 01:02:13,120
Speaker 3: there too. I did this through pencils and promise, you know,

1251
01:02:15,120 --> 01:02:20,439
Speaker 3: Andy and school the Bronze, Uh, you know foundation really

1252
01:02:20,560 --> 01:02:23,080
Speaker 3: they do really really great work man. So I've been

1253
01:02:23,160 --> 01:02:25,600
Speaker 3: working with them for the last few years. And you know,

1254
01:02:25,720 --> 01:02:28,840
Speaker 3: I you know, broke brown on the school last year

1255
01:02:28,880 --> 01:02:31,200
Speaker 3: and this year, you know, we're here opening the school,

1256
01:02:31,240 --> 01:02:32,200
Speaker 3: cutting the ribon and the kids.

1257
01:02:32,240 --> 01:02:34,840
Speaker 1: Amazing, congratulations, amazing.

1258
01:02:37,280 --> 01:02:38,520
Speaker 5: It was just about you know, when you spoke about

1259
01:02:38,640 --> 01:02:40,600
Speaker 5: changing the name, you know for the FEDS, and you

1260
01:02:40,640 --> 01:02:42,840
Speaker 5: know you talked about pasting earlier and how you felt

1261
01:02:42,880 --> 01:02:43,040
Speaker 5: like it.

1262
01:02:43,920 --> 01:02:45,040
Speaker 1: It happened so fast.

1263
01:02:45,120 --> 01:02:48,440
Speaker 5: Does it ever make you feel like, damn, we survived

1264
01:02:49,280 --> 01:02:53,040
Speaker 5: so much that you didn't think it would end.

1265
01:02:53,560 --> 01:02:54,280
Speaker 1: The way it ended.

1266
01:02:55,920 --> 01:03:00,520
Speaker 3: Yeah, you never really think about the ending m hm

1267
01:03:01,680 --> 01:03:06,640
Speaker 3: plays out. I don't think anybody really has that scripted in.

1268
01:03:08,880 --> 01:03:12,720
Speaker 3: It's just it's just it's just one of those things

1269
01:03:12,760 --> 01:03:17,960
Speaker 3: that I'm I'm blessed to know that I'm here, and

1270
01:03:18,080 --> 01:03:22,600
Speaker 3: I want to keep it alive as long as I'm here.

1271
01:03:24,800 --> 01:03:26,720
Speaker 3: It's just it's just tough, man. It's a tough one,

1272
01:03:27,080 --> 01:03:27,800
Speaker 3: really tough one.

1273
01:03:30,040 --> 01:03:32,919
Speaker 2: We appreciate you for joining us absolutely out and about

1274
01:03:33,040 --> 01:03:36,439
Speaker 2: pick up the new whiskey and but open isn't total.

1275
01:03:38,080 --> 01:03:40,320
Speaker 3: Yeah, we we know we're going in the other spaces to.

1276
01:03:44,040 --> 01:03:47,400
Speaker 1: Really good I love that, man, it's really good.

1277
01:03:47,480 --> 01:03:49,479
Speaker 6: No, but that was how we when we first tried

1278
01:03:50,080 --> 01:03:51,600
Speaker 6: the last time. You were not up here for any

1279
01:03:51,960 --> 01:03:52,880
Speaker 6: but we just ran into you.

1280
01:03:53,400 --> 01:03:55,760
Speaker 4: I was like, this is whiskey. It's no way.

1281
01:03:57,040 --> 01:03:58,640
Speaker 3: She definitely gave it the stamp of approval.

1282
01:03:59,160 --> 01:04:02,520
Speaker 2: Yeah, drunk, so she said you are drunk.

1283
01:04:02,600 --> 01:04:06,040
Speaker 1: Not I'm sorry. She does a lot of taste.

1284
01:04:07,080 --> 01:04:09,680
Speaker 6: What she does well, Actually, I used to work in

1285
01:04:09,720 --> 01:04:12,520
Speaker 6: the spirit's industry, so you know period.

1286
01:04:12,960 --> 01:04:14,520
Speaker 4: That's how I knew to tell you to smell it.

1287
01:04:14,640 --> 01:04:16,920
Speaker 4: But that big nose over there, I'm about to come

1288
01:04:16,960 --> 01:04:17,720
Speaker 4: across this table.

1289
01:04:18,520 --> 01:04:23,600
Speaker 2: Alright, ladies and gentlemen, is job. Good morning? Wake that

1290
01:04:23,720 --> 01:04:25,280
Speaker 2: ass up in the morning.

1291
01:04:25,400 --> 01:04:26,400
Speaker 1: The Breakfast Club