1 00:00:00,280 --> 00:00:03,760 Speaker 1: It's kiss FM, Los Angeles. I'm a hustle. 2 00:00:03,880 --> 00:00:06,880 Speaker 2: It's time for a hometown hosts. 3 00:00:06,920 --> 00:00:09,920 Speaker 1: So why, why? What is this? And why? Here's what 4 00:00:09,960 --> 00:00:10,280 Speaker 1: this is. 5 00:00:10,280 --> 00:00:12,680 Speaker 2: Basically, you're going to work, You're doing your thing every 6 00:00:12,680 --> 00:00:14,160 Speaker 2: now and then you think, you know what, I'd love 7 00:00:14,200 --> 00:00:17,040 Speaker 2: to make the donuts. I like donuts. I just want 8 00:00:17,040 --> 00:00:19,040 Speaker 2: to go make the donuts or I want to go 9 00:00:19,120 --> 00:00:20,680 Speaker 2: you know. For me, it's like I want to learn 10 00:00:20,720 --> 00:00:23,880 Speaker 2: how to sell olive oil. I want to make it 11 00:00:23,920 --> 00:00:26,439 Speaker 2: and sell it. Right, it's process, but I want to. 12 00:00:26,440 --> 00:00:28,600 Speaker 1: Do it, and you're doing it. 13 00:00:29,000 --> 00:00:30,920 Speaker 2: I'm not selling it, but I'm learning how to make it, 14 00:00:31,440 --> 00:00:33,879 Speaker 2: giving it away his gifts for the moment. It's not 15 00:00:33,920 --> 00:00:38,319 Speaker 2: marketable yet anyway. But like, what do you love? Right? So? 16 00:00:38,520 --> 00:00:41,160 Speaker 2: Or like I love food, so I kind of would 17 00:00:41,159 --> 00:00:43,800 Speaker 2: love to do something in the world of food and restaurants. Yeah, 18 00:00:43,840 --> 00:00:48,839 Speaker 2: that's that's a passion. This is a situation where and hometowns. 19 00:00:48,880 --> 00:00:51,000 Speaker 2: So generally is somebody that like either does it it's 20 00:00:51,000 --> 00:00:52,400 Speaker 2: something they love, is a side hustle to add to 21 00:00:52,440 --> 00:00:53,840 Speaker 2: what they're doing, or they quit their job and go 22 00:00:53,880 --> 00:00:54,440 Speaker 2: do it full time. 23 00:00:54,560 --> 00:00:56,280 Speaker 1: This is kind of like a best of both worlds. 24 00:00:56,640 --> 00:00:58,680 Speaker 1: Michelle Villa Roelle is. 25 00:00:58,680 --> 00:01:01,000 Speaker 2: On with this now from anim She's our hometown hustler 26 00:01:01,920 --> 00:01:06,759 Speaker 2: from Ray and Leah Designs and she needed a creative outlet. 27 00:01:06,800 --> 00:01:10,400 Speaker 2: So what is your regular job your day job, Michelle. 28 00:01:10,520 --> 00:01:14,320 Speaker 3: I am actually a chief creative officer for a small 29 00:01:14,720 --> 00:01:18,920 Speaker 3: jewelry company that does licensee joy for like Harley Davidson 30 00:01:19,000 --> 00:01:20,440 Speaker 3: and other brands. 31 00:01:20,520 --> 00:01:21,840 Speaker 1: Okay, but you job. 32 00:01:22,240 --> 00:01:25,479 Speaker 2: You wanted more, you wanted to do something more creatively 33 00:01:25,560 --> 00:01:27,200 Speaker 2: and kind of have your own universe. 34 00:01:27,240 --> 00:01:30,720 Speaker 3: What did you decide to do so mid Covid, I 35 00:01:30,800 --> 00:01:34,759 Speaker 3: decided to open up a small jewelry brand that focuses 36 00:01:34,800 --> 00:01:43,399 Speaker 3: on budget friendly gold alternatives, so handmade gold jewelry and 37 00:01:43,520 --> 00:01:47,320 Speaker 3: that focus on my Filipino American culture. 38 00:01:49,200 --> 00:01:51,120 Speaker 1: This is what I love. It's in your heart. 39 00:01:51,280 --> 00:01:54,920 Speaker 2: It's there's like some some real significant meaning right and 40 00:01:55,040 --> 00:01:57,400 Speaker 2: intent behind it for you and that you don't. So 41 00:01:57,480 --> 00:01:59,760 Speaker 2: last year you designed and developed your first Filipino in 42 00:01:59,760 --> 00:02:02,680 Speaker 2: spart Joey collection called the what's the name Baianni Collection? 43 00:02:03,400 --> 00:02:08,359 Speaker 3: It's called Baiani Collection, which means hero. So my grandfather, 44 00:02:09,600 --> 00:02:14,840 Speaker 3: he is the first and only Filipino American to receive 45 00:02:14,919 --> 00:02:18,240 Speaker 3: the Congressional Medal of honor in the US Navy. He's 46 00:02:18,280 --> 00:02:20,880 Speaker 3: actually going to get a warship named after him. Well, 47 00:02:20,919 --> 00:02:23,280 Speaker 3: that was my inspiration for that collection. 48 00:02:23,720 --> 00:02:25,000 Speaker 1: What will the worship be called? 49 00:02:25,880 --> 00:02:29,280 Speaker 3: It's going to be called the USS tell us Boro Trinidad, 50 00:02:30,000 --> 00:02:31,720 Speaker 3: and my maiden name is Trinidad. 51 00:02:32,360 --> 00:02:34,919 Speaker 1: I mean, that must be the most incredible honor. 52 00:02:35,760 --> 00:02:40,079 Speaker 3: It is. It's so once they they announced the ship, 53 00:02:40,600 --> 00:02:42,880 Speaker 3: I had to do something to honor him, and it 54 00:02:42,960 --> 00:02:46,359 Speaker 3: was an inspiration. I used the Filipino son as an 55 00:02:46,360 --> 00:02:49,720 Speaker 3: inspiration for the whole collection to show, you know, the 56 00:02:49,760 --> 00:02:53,080 Speaker 3: pride I have for the culture. Very cool and my grandfather. 57 00:02:53,560 --> 00:02:56,000 Speaker 2: So why just get a piece of jewelry, Why why 58 00:02:56,080 --> 00:02:59,000 Speaker 2: get a piece of joy that has that story exactly, 59 00:02:59,440 --> 00:03:02,680 Speaker 2: not just I think it brings good karma. I'm really 60 00:03:03,000 --> 00:03:05,320 Speaker 2: I'm happy to hear that. And so what an amazing 61 00:03:05,360 --> 00:03:06,680 Speaker 2: story for your family. 62 00:03:06,960 --> 00:03:10,919 Speaker 3: I mean, especially especially nowadays, like this whole past year, 63 00:03:10,919 --> 00:03:15,200 Speaker 3: we've seen so much coming from Filipino artists like Bruno 64 00:03:15,280 --> 00:03:18,760 Speaker 3: Mars and her Olivia Rodrigeo. They're all parts Filipino, which 65 00:03:18,800 --> 00:03:21,440 Speaker 3: is like, it's so inspiring. So I wanted to do 66 00:03:21,560 --> 00:03:23,000 Speaker 3: something to show that. 67 00:03:23,440 --> 00:03:26,040 Speaker 2: Well, congratulations on your hometown house if people are listening 68 00:03:26,120 --> 00:03:28,320 Speaker 2: right now. How do they see what you're doing at 69 00:03:28,520 --> 00:03:31,880 Speaker 2: Rye and Leah Designs in Anaheim? 70 00:03:32,080 --> 00:03:35,520 Speaker 3: So, Ryan rian Ley, I just a little backstory on 71 00:03:35,560 --> 00:03:38,360 Speaker 3: my name. It's after my daughters, ry La and Aliyah, 72 00:03:38,680 --> 00:03:42,280 Speaker 3: and so they're the inspiration of it all. And so 73 00:03:42,520 --> 00:03:45,680 Speaker 3: I have an Instagram account at r r h y 74 00:03:46,120 --> 00:03:50,160 Speaker 3: dot and anb dot the l I a so Rye 75 00:03:50,160 --> 00:03:54,280 Speaker 3: dot and dot Leah. And then we have a website 76 00:03:54,320 --> 00:03:56,760 Speaker 3: www dot Ryan Lea dot com. 77 00:03:56,880 --> 00:04:00,240 Speaker 2: Okay, well, congratulations, We're thrilled to meet you and keep 78 00:04:00,280 --> 00:04:00,520 Speaker 2: it up. 79 00:04:00,520 --> 00:04:04,320 Speaker 1: We'll stay in touch that. Yeah. And the collection nice 80 00:04:04,480 --> 00:04:05,920 Speaker 1: hometown hustler. 81 00:04:06,080 --> 00:04:07,560 Speaker 3: A hustle baby. 82 00:04:08,800 --> 00:04:12,000 Speaker 2: I like bracelets, Yeah, I like bracelets for men and 83 00:04:12,040 --> 00:04:13,640 Speaker 2: women like. I think bracelets are cool. A lot of 84 00:04:13,640 --> 00:04:16,080 Speaker 2: brain could look like a lot of bracelets on the 85 00:04:16,160 --> 00:04:19,040 Speaker 2: on the wrist, stack them up, very cool. 86 00:04:20,120 --> 00:04:21,279 Speaker 1: Looks good on you guys too. 87 00:04:22,240 --> 00:04:23,800 Speaker 2: We're gonna pay a bill in the five six to 88 00:04:23,880 --> 00:04:25,640 Speaker 2: two in one minute stand by