WEBVTT - Here's What They Don't Tell You About Launching a Winning Kickstarter Campaign 0:00:15.960 --> 0:00:25.200 Hey, hey, Hey, we're back. We're black, We're brown and shune. 0:00:25.440 --> 0:00:27.200 Yes, I'm through. 0:00:27.360 --> 0:00:30.120 Hello, Hey, Manda, how are you? 0:00:30.680 --> 0:00:33.199 I'm fabulous. I am so proud of you. Can I 0:00:33.280 --> 0:00:35.479 just say that I stand for you and y'all know 0:00:35.560 --> 0:00:37.320 I gush about Tiffany, but I'm so proud of you. 0:00:37.360 --> 0:00:39.760 The launch of Molly Moore. I don't really follow Kickstarter, 0:00:39.840 --> 0:00:43.279 but I think it's pretty freaking amazing the early success 0:00:43.360 --> 0:00:45.080 of this project. So where are you at, how much 0:00:45.120 --> 0:00:47.800 of you raised? And what has been the reaction, because 0:00:47.840 --> 0:00:50.000 it feels like on my end, people are going nuts, 0:00:50.000 --> 0:00:50.840 as they should. 0:00:51.440 --> 0:00:53.319 Well, honestly, we had a really I have to say 0:00:53.360 --> 0:00:55.760 we had a really great first day. I mean it's well, 0:00:55.840 --> 0:00:58.240 it's been a week about and it's been awesome throughout. 0:00:58.880 --> 0:01:00.720 So the first day I think we were like ten 0:01:00.840 --> 0:01:02.920 or twenty percent funded. But what was really special is 0:01:02.960 --> 0:01:06.080 that Kickstarter chose us as what they call projects we Love, 0:01:06.920 --> 0:01:09.039 and so I like looked like I was like, what 0:01:09.240 --> 0:01:10.920 this had the emails? I was like, oh my gosh, 0:01:10.959 --> 0:01:14.360 my gosh, it's like the Kickstarter like Emmy's, you know, 0:01:14.600 --> 0:01:17.480 or Oscars or whatever. But what was really special is 0:01:17.520 --> 0:01:19.280 that with Projects we Love you don't know if you're 0:01:19.280 --> 0:01:21.080 going to be on the front page of Kickstarter, but 0:01:21.160 --> 0:01:24.959 we were. So it feels so so crazy to scroll 0:01:25.040 --> 0:01:29.039 through Kickstarter, which really literally has thousands and tens of 0:01:29.080 --> 0:01:31.680 thousands of projects that are live now, and to see 0:01:31.720 --> 0:01:34.120 only two brown faces and one was mine and one 0:01:34.160 --> 0:01:37.080 was Molly's. I was like, oh my gosh, so that 0:01:37.200 --> 0:01:37.840 was Honestly, it. 0:01:37.760 --> 0:01:39.280 Looks so good. So did you have like a kicks 0:01:39.480 --> 0:01:41.960 like cause you're you know, I've looked at Kickstarter before 0:01:42.000 --> 0:01:43.120 and you know how some of them are kind of 0:01:43.160 --> 0:01:47.520 janky looking. Yours is so clean and professional, and it's 0:01:47.560 --> 0:01:50.040 clear that this is a serious book by a serious 0:01:50.440 --> 0:01:53.720 author who means like who knows her business, Like, you're 0:01:53.720 --> 0:01:56.000 going to donate to this campaign and we're actually going 0:01:56.080 --> 0:01:58.120 to come through with what we say, So, like, talk 0:01:58.160 --> 0:01:59.960 about how you put it together? Did you have the 0:02:00.160 --> 0:02:04.280 Kickstart Kickstarter cons consolet wait, what am I trying to say? 0:02:04.320 --> 0:02:05.480 I can't use words anymore? 0:02:05.480 --> 0:02:05.840 What is it? 0:02:05.840 --> 0:02:07.360 What's that person that gets paid a lot to tell 0:02:07.360 --> 0:02:08.600 you about your ohing wrong? 0:02:08.880 --> 0:02:12.800 Yeah? No, a consultant? No, I have to say. So 0:02:12.880 --> 0:02:19.280 what we did was I became a Kickstarter experts honestly. 0:02:19.440 --> 0:02:21.040 So what I did was I got this book literally 0:02:21.120 --> 0:02:23.639 called I think it was called like the Kickstarter Bible 0:02:23.800 --> 0:02:26.240 something or other, because what I did was I was 0:02:26.240 --> 0:02:29.720 listening to different podcasts about Kickstarter, and I was watching 0:02:29.760 --> 0:02:32.800 YouTube videos and there was one guy in particular that 0:02:32.840 --> 0:02:34.200 I thought like he really knew a lot. I can't 0:02:34.200 --> 0:02:36.440 remember his name. I'm sure his book is around here somewhere, 0:02:36.440 --> 0:02:38.320 because I bought his book and I found that he 0:02:38.360 --> 0:02:39.840 had a book on Amazon. So I was like, oh 0:02:39.840 --> 0:02:42.800 my gosh, the Kickstarter Bible or whatever whatever it's called. 0:02:42.919 --> 0:02:44.800 It's like this green, white and black book. So I 0:02:44.800 --> 0:02:47.560 bought it and it was so helpful and I honestly 0:02:47.680 --> 0:02:50.280 just read it and went step by step and I 0:02:51.000 --> 0:02:53.160 gathered folks from my team. So, you know, the budget 0:02:53.200 --> 0:02:55.840 needs to have a fairly big team, and what I 0:02:55.840 --> 0:02:57.480 did was I was like, okay, I need a Molly 0:02:57.520 --> 0:03:01.440 Moore team, and we got a project manager, like who's 0:03:01.480 --> 0:03:03.400 already on the budget needs to team. But we pulled 0:03:03.400 --> 0:03:06.160 someone to help us project manage, and we split up 0:03:06.200 --> 0:03:08.840 about three or four months, and we said, pre kickstarter, 0:03:08.919 --> 0:03:11.360 during kickstarter, post Kickstarter, what does that look like? And 0:03:11.360 --> 0:03:14.600 we started to map that out and like because one 0:03:14.639 --> 0:03:17.200 of the things I've learned with Kickstarter is really the 0:03:17.240 --> 0:03:19.480 true work is beforehand, and the more work you put 0:03:19.520 --> 0:03:22.320 in beforehand, that's what you see afterwards. So I mean we, 0:03:22.480 --> 0:03:25.640 like all visuals you see, for the most part, eighty 0:03:25.680 --> 0:03:27.880 or ninety percent of them were already done before Kickstarter. 0:03:28.080 --> 0:03:31.400 Like that video, Oh my gosh, the video it took 0:03:31.480 --> 0:03:35.400 forever because our videographer his computer was slow, but so 0:03:35.440 --> 0:03:38.800 I had to tape it and tape it again, and 0:03:38.960 --> 0:03:42.360 like Molly thankfully was already drawn. Obviously the book was done, 0:03:42.520 --> 0:03:44.920 but like it was, I'm not even gonna lie, this 0:03:44.960 --> 0:03:47.080 is probably the most stress that I've been. I'm not 0:03:47.080 --> 0:03:49.640 stressed now, but leading up to the Kickstarter it was 0:03:49.680 --> 0:03:52.120 the most stress that I've been since, Like I started 0:03:52.160 --> 0:03:55.240 the first literature challenge, I mean this party to deal. 0:03:55.720 --> 0:03:56.600 What was your goal? 0:03:56.760 --> 0:03:58.880 How much thirty five thousand dollars? 0:03:59.160 --> 0:04:01.440 And how long did the process take from start to finish, 0:04:01.480 --> 0:04:02.960 like getting the page and putting it together? 0:04:03.680 --> 0:04:06.000 So the kickstarted itself, like the actual page not long, 0:04:06.040 --> 0:04:09.280 but we started planning eight weeks. So you figure like 0:04:09.360 --> 0:04:11.320 what like a month and a little bit of change, 0:04:11.320 --> 0:04:15.040 you know, like, yeah, about a month no, no, eight weeks. Yeah, 0:04:15.080 --> 0:04:17.279 you can tell it's been a lot. Anything. 0:04:18.800 --> 0:04:19.720 My life is by week. 0:04:19.760 --> 0:04:22.120 Now he's fifty four weeks. 0:04:22.160 --> 0:04:27.240 You're like a list those people come on why. 0:04:26.960 --> 0:04:28.920 But yeah, So literally it was like it was crazy 0:04:28.960 --> 0:04:31.400 because we were just when once the kickstarted launch, we 0:04:31.400 --> 0:04:34.120 were like, yo, we just launched a new company in 0:04:34.160 --> 0:04:36.200 eight weeks. So the team, what we did was that 0:04:36.240 --> 0:04:38.520 we met every Monday and Friday. We still do. We 0:04:38.520 --> 0:04:40.800 meet Mondays and Fridays, and then we kind of look 0:04:40.839 --> 0:04:43.359 on Mondays we assigned the task, and on Fridays we 0:04:43.440 --> 0:04:45.240 just kind of like regroup and make sure they're done. 0:04:45.520 --> 0:04:49.240 And so they have been amazing because it's not just 0:04:49.400 --> 0:04:52.640 visually the Kickstarter that's the easy part. Before the kickstart 0:04:52.640 --> 0:04:54.360 to launches, you have to figure out, well, what are 0:04:54.400 --> 0:04:56.480 your what are your rewards going to be, how are 0:04:56.480 --> 0:04:58.760 you going to fulfill those rewards? How much is each 0:04:58.800 --> 0:05:00.719 reward going to cost you? Like, so for example, we 0:05:00.760 --> 0:05:03.600 have when you like you go to mollymore dot com 0:05:03.640 --> 0:05:05.240 and you say, oh, I want to get a book, Well, 0:05:05.960 --> 0:05:08.240 every book that you get, I've had it in there 0:05:08.240 --> 0:05:10.560 where I am going to also give away a book. 0:05:10.680 --> 0:05:12.760 So now I have to calculate how much does it 0:05:12.839 --> 0:05:15.160 cost to print the book that you're buying, how much 0:05:15.200 --> 0:05:17.159 does it cost to ship you the book that you're buying, 0:05:17.360 --> 0:05:19.480 how much it cost to print the book that you're 0:05:19.520 --> 0:05:21.120 not buying, but the book that you're getting for another 0:05:21.200 --> 0:05:24.440 kid by proxy of you getting that book. So every penny, 0:05:24.480 --> 0:05:28.760 I literally have this Kickstarter spreadsheet where for each reward tier, 0:05:29.080 --> 0:05:31.280 I know to the penny how much it's going to 0:05:31.320 --> 0:05:34.000 cost to fulfill this reward. Like I had to calculate 0:05:34.000 --> 0:05:37.679 everything from credit card costs. That Kickstarter charge is twenty 0:05:37.720 --> 0:05:41.040 cents for every time anyone makes an order, like anyone 0:05:41.120 --> 0:05:44.120 choose a reward, and then there's a two percent Kickstarter fee. 0:05:44.200 --> 0:05:47.120 So if you don't calculate those things right, you might say, oh, 0:05:47.600 --> 0:05:50.160 this reward I'm gonna if you give me thirty dollars, 0:05:50.279 --> 0:05:52.480 you get these five things. But if you haven't done 0:05:52.480 --> 0:05:54.400 the math, you might not realize that those five things 0:05:54.400 --> 0:05:56.760 are actually going to cost you forty dollars to fulfill. 0:05:57.320 --> 0:05:59.880 So I did like the level of math. The math 0:06:00.120 --> 0:06:03.039 loan took me a month to figure out fully, so 0:06:03.120 --> 0:06:06.120 I know exactly that for every tier when you make 0:06:06.120 --> 0:06:08.720 an order, I know when someone orders the Molly More 0:06:08.760 --> 0:06:11.919 book and like some other Chatski's or whatever, like for 0:06:11.960 --> 0:06:15.920 thirty dollars that I make like fifteen of those thirty 0:06:16.200 --> 0:06:19.159 and that fifteen is what I use then to like, 0:06:19.279 --> 0:06:20.960 all that extra money is going to be used to 0:06:21.240 --> 0:06:23.800 hire teachers, to write more curriculum and lesson plans and things. 0:06:23.839 --> 0:06:25.680 So but it's been a labor of love. But when 0:06:25.680 --> 0:06:28.200 I tell you the like, it was to the point 0:06:28.240 --> 0:06:30.120 where I was literally just standing in the kitchen looking 0:06:30.160 --> 0:06:32.960 off to the like out the window, and my husband 0:06:33.000 --> 0:06:36.000 was like, are you okay? I'm like, who are you? Like, 0:06:36.080 --> 0:06:39.560 especially the week before it was I mean, it's not 0:06:39.560 --> 0:06:41.279 the kind of stress I wish on anybody. It was, 0:06:41.440 --> 0:06:43.560 you know, quite honestly, it was not healthy. And I 0:06:43.600 --> 0:06:46.000 was like, okay, Tiffany, you know you hit it well. 0:06:46.760 --> 0:06:49.640 I know you don't have to hide that kind of stuff, 0:06:50.200 --> 0:06:51.960 you know what. I didn't even realize that I was 0:06:52.000 --> 0:06:55.159 that stressed until, like, yeah, until I was looking at 0:06:55.160 --> 0:06:57.080 myself in the mirror. I'm like, yo, you look like 0:06:57.200 --> 0:06:59.560 hell bags in your eyes. Honestly, what it really hit 0:06:59.600 --> 0:07:01.520 me when this might be TMI, but it really hit 0:07:01.560 --> 0:07:04.280 me when I missed my period and I'm not pregnant. 0:07:04.640 --> 0:07:04.919 Oh. 0:07:05.400 --> 0:07:07.520 That's when I was like yeah, because I was like 0:07:07.560 --> 0:07:09.080 I was getting all the symptoms, you know, like my 0:07:09.080 --> 0:07:11.360 face was breaking out, and I was like, oh, periods coming, 0:07:11.520 --> 0:07:13.720 periods coming. Then I look at my Ovia app and 0:07:13.760 --> 0:07:16.200 I'm like, hmmm, according to this, I'm on day four. 0:07:16.360 --> 0:07:18.800 I'm not. And so it was like, and I know 0:07:18.800 --> 0:07:21.400 I'm not prayierant because I have an IIU D inside 0:07:21.440 --> 0:07:24.440 because y'all know that I had like a scar removal 0:07:24.440 --> 0:07:26.520 surgery maybe like a month or two ago. So they 0:07:26.560 --> 0:07:28.560 put like an IUD without the medicine in it. But 0:07:28.560 --> 0:07:31.240 to like prop open my uterus, since I tend to 0:07:31.360 --> 0:07:33.840 my uterus tends to basically congeal together. 0:07:34.200 --> 0:07:36.240 You can't bother with the disclaimer of TMI anymore. 0:07:36.360 --> 0:07:39.000 I know y'all know about all my uteris. 0:07:39.400 --> 0:07:41.840 Of people literally know what's inside your uterus. 0:07:42.040 --> 0:07:44.320 I know. So as a result, I know that's how 0:07:44.320 --> 0:07:45.760 I know. I'm not praying. I'm just sharing all that 0:07:45.800 --> 0:07:47.160 to know that. That's why, because I know that the 0:07:47.640 --> 0:07:50.200 IUD is in there. So when I didn't get my period, 0:07:50.240 --> 0:07:52.320 I was like, where was like, That's why I looked 0:07:52.320 --> 0:07:54.120 at my app because I'm like I'm getting fake, I'm 0:07:54.120 --> 0:07:56.880 getting all the symptoms. And I was like, wow, I 0:07:56.920 --> 0:07:59.440 totally skipped it and that has never, ever in my 0:07:59.480 --> 0:08:02.640 forty years, ever happened before. And I called, like my doctor. 0:08:02.720 --> 0:08:04.640 She was like, are you under stress? I'm like extreme. 0:08:04.720 --> 0:08:07.000 She's like, yeah, too extreme. And then that's when I 0:08:07.040 --> 0:08:09.000 was like, okay, I need to Like, I'm I'm proud 0:08:09.040 --> 0:08:11.400 of what we did, Molly Moore, but I pushed myself 0:08:12.160 --> 0:08:15.720 too hard, not to compare myself to Beyonce, but after Homecoming, 0:08:15.720 --> 0:08:17.840 Beyonce said she would never push herself that hard again, 0:08:17.920 --> 0:08:19.680 and I was like, I feel you, girl. I mean, 0:08:19.720 --> 0:08:21.960 this is not homecoming, but that's what it felt like 0:08:22.000 --> 0:08:25.200 for me. So I'm I know, I am proud of 0:08:25.240 --> 0:08:27.360 the team and I'm proud of myself, but it was 0:08:27.400 --> 0:08:30.360 too much, quite honestly, Like there are boundaries where it's 0:08:30.360 --> 0:08:33.280 like at what cars so like yeah, so, but if 0:08:33.320 --> 0:08:35.400 you haven't already gotten your book, you can push us 0:08:35.400 --> 0:08:37.559 over the edge so I could sleep at night. You 0:08:37.640 --> 0:08:40.560 go to mollymore dot com, grab you a copy, and 0:08:40.640 --> 0:08:42.400 every time every copy that you get, we even have 0:08:42.400 --> 0:08:45.000 book orders, Like for every copy you get, I give 0:08:45.040 --> 0:08:47.120 away a copy to a kid that might not otherwise 0:08:47.160 --> 0:08:49.080 have access to books. So I'm excited. 0:08:49.200 --> 0:08:51.360 It sounds like you need a mom to come visit 0:08:51.400 --> 0:08:54.760 you and just slyly order something from online and it 0:08:54.760 --> 0:08:59.360 shows about your door and it's a big ass container 0:08:59.400 --> 0:09:02.839 of calling gummies and anti stress vitamins. I'm like, mom, 0:09:02.880 --> 0:09:03.679 what are you trying to say? 0:09:04.120 --> 0:09:08.400 You know what edge I would say that like like, honestly, 0:09:08.440 --> 0:09:10.800 Superman has been like awesome. Once he kind of realized, 0:09:10.800 --> 0:09:13.360 like he was like, you know, like doing extra cleanup 0:09:13.400 --> 0:09:15.439 and like, babe, I got the launchry, why don't you 0:09:15.480 --> 0:09:17.520 go lay down? I was like, do I look at him? 0:09:18.000 --> 0:09:24.480 He's like, yes, you might want to take a shower too, Like, oh, I'll. 0:09:24.280 --> 0:09:26.600 Tell you the same crap people tell me about having 0:09:26.640 --> 0:09:29.959 a baby. It all gets better. You won't even remember. 0:09:29.960 --> 0:09:32.920 You're gonna want to have fifty more books in a year. 0:09:33.559 --> 0:09:34.640 I don't know. I don't know if I love to 0:09:34.679 --> 0:09:37.320 do another Kickstarter. I'll tell you that much. I definitely 0:09:37.320 --> 0:09:39.640 do want to have more books, but well, explain. 0:09:39.360 --> 0:09:42.040 The yeah, so explain the reasoning of because you're you know, 0:09:42.080 --> 0:09:44.400 the mission with the Kickstarter isn't to like raise money 0:09:44.440 --> 0:09:46.120 that you need, like you said, you're using it for 0:09:46.200 --> 0:09:49.480 the to hire financial educators, but it's also like marketing 0:09:49.559 --> 0:09:51.679 right for your book. Yeah, I have to talk about 0:09:51.679 --> 0:09:54.160 that decision for anyone who might be thinking about, you know, 0:09:54.200 --> 0:09:57.400 for their business or whatever, a new launch something on Kickstarter. 0:09:57.840 --> 0:10:00.640 So the good thing about Kickstarter is so the original 0:10:00.800 --> 0:10:03.000 use that people I guess why Kickstarter was created is 0:10:03.040 --> 0:10:04.960 like people are like, how do I get funding for 0:10:05.000 --> 0:10:07.760 this idea? I need money to create the idea. So 0:10:07.840 --> 0:10:12.240 you put the idea out there and people basically fund 0:10:12.440 --> 0:10:14.800 your idea. Then you create the thing, so maybe it's 0:10:14.840 --> 0:10:16.920 like a doll or you know, an app or whatever 0:10:16.960 --> 0:10:19.240 it is, and then then once you get the funding, 0:10:19.320 --> 0:10:20.679 you make the thing, you give it to the people 0:10:20.679 --> 0:10:23.520 who ordered it. But for me, I was really using 0:10:23.600 --> 0:10:26.319 Kickstarter a little bit more strategically because I thought, Okay, 0:10:27.240 --> 0:10:30.960 how do I get the word out there about Molly 0:10:31.040 --> 0:10:33.880 Moore and honestly kind of like get pre orders, you know, 0:10:33.960 --> 0:10:36.840 because I didn't need the money for the book itself, 0:10:36.920 --> 0:10:39.600 Like typically people need the money for the thing they're creating. 0:10:39.679 --> 0:10:41.679 I didn't, so I was like, well, how do I 0:10:42.160 --> 0:10:43.720 you know, how do I get the word out there? 0:10:43.720 --> 0:10:46.480 Because with kickstarted this it's its own movement, and so 0:10:46.600 --> 0:10:49.320 people quite honestly are not like, let me share Tiffany's book, 0:10:49.480 --> 0:10:52.600 But if you share, you'd be more willing to share 0:10:52.640 --> 0:10:54.360 more of a movement. So it's like, okay, so what 0:10:54.440 --> 0:10:57.120 good thing can we do with the movement? And I'm like, 0:10:57.120 --> 0:10:58.840 you know what, what if we gave books away? That 0:10:58.840 --> 0:11:00.480 was always in my intention anyway, but I'm like, what 0:11:00.520 --> 0:11:03.040 if I made that something that people can participate in? 0:11:03.400 --> 0:11:06.120 And as I was creating the financial literacy stuff for 0:11:06.480 --> 0:11:09.880 mollymore dot com, I honestly ran out of ideas and 0:11:09.920 --> 0:11:13.000 I was like, well, I know so many dope financial folks. 0:11:13.400 --> 0:11:16.320 You know, Like what if I use also money from 0:11:16.360 --> 0:11:18.360 the kickstarter to hire some people to make even more 0:11:18.360 --> 0:11:20.719 curriculum that I can give away for free. So it 0:11:20.760 --> 0:11:25.400 was like this great like marketing tool to get mollymore 0:11:25.440 --> 0:11:28.280 out there. And it's not me saying, you know, hey, 0:11:28.400 --> 0:11:30.960 buy my thing to me. That is the smartest thing 0:11:31.000 --> 0:11:34.440 you can do in marketing is not to actually say hey, 0:11:34.520 --> 0:11:37.080 by my thing, because quite honestly, people don't care about 0:11:37.080 --> 0:11:41.240 your thing. They care about what's something internal inside them. 0:11:41.240 --> 0:11:44.320 So instead what I'm saying is, hey, help kids and 0:11:44.360 --> 0:11:46.680 people don't say no to help help like kids. And 0:11:46.720 --> 0:11:48.720 there have been different stages and I'm learning. Like in 0:11:48.760 --> 0:11:52.360 the beginning, it was before kickstarted launch, I created a 0:11:52.440 --> 0:11:55.360 separate mollymore list where I was like, go to the 0:11:55.360 --> 0:11:58.840 website if you're wanting to pre order this book, giving 0:11:58.880 --> 0:12:01.080 your name, email and number. So I knew I had 0:12:01.120 --> 0:12:04.560 like this list of people that were distinctly interested specifically 0:12:04.600 --> 0:12:07.880 and Molly Moore. And so the night before and launched, 0:12:07.880 --> 0:12:10.600 I let them know that I have some like discounted 0:12:10.600 --> 0:12:14.040 tears on the Kickstarter. So those people came in and droves. 0:12:14.440 --> 0:12:18.439 Then a really popular podcast they maybe their black Business 0:12:18.480 --> 0:12:20.720 of the Week, so that dropped. I made sure to 0:12:20.760 --> 0:12:22.800 make that drop on the day that Kickstarter was dropping. 0:12:22.840 --> 0:12:25.360 I was like, okay, if to the friend Zone, yes. 0:12:25.440 --> 0:12:28.000 They're awesome. And so that was like the first major push. 0:12:28.040 --> 0:12:30.080 It was like, was that just an unexpected shout out 0:12:30.160 --> 0:12:32.080 or did you reach out to them like, hey, I'm 0:12:32.120 --> 0:12:32.560 doing this. 0:12:32.920 --> 0:12:35.240 It was random, so randomly, like so not randomly. But 0:12:35.280 --> 0:12:36.920 two years ago I was on the friend Zone. A 0:12:36.960 --> 0:12:38.599 fran from the friend Zone ended up reaching out to 0:12:38.679 --> 0:12:41.000 me and said, hey, we'd love for you to come back. 0:12:41.160 --> 0:12:43.280 You know, it had been like two maybe even three years, 0:12:43.400 --> 0:12:45.720 and I was like, sure, I'll come back. So I 0:12:45.800 --> 0:12:48.200 was scheduled to come back anyway. And then randomly I 0:12:48.320 --> 0:12:50.520 was texting her and it was like, hey, you know, friend, 0:12:50.559 --> 0:12:51.920 like what day did you want me to come back again? 0:12:51.960 --> 0:12:53.240 She said, oh, you call me just in time. I'm 0:12:53.280 --> 0:12:55.360 about to head into the studio and making my black 0:12:55.400 --> 0:12:58.360 Business of the week. I was like, wait, can you 0:12:58.400 --> 0:13:00.120 do it next week? Because I told her about the 0:13:00.200 --> 0:13:03.120 Kickstarter and she was like okay, so thankfully because that 0:13:03.120 --> 0:13:05.120 would have been not a wasted shout out. But it's 0:13:05.120 --> 0:13:07.680 like where to send them, you know, yeah? Yeah, And 0:13:07.760 --> 0:13:09.240 so then I was like, you know, I'm going to 0:13:09.400 --> 0:13:12.280 sell you exactly. So it was honestly, it was perfect time. 0:13:12.360 --> 0:13:15.040 I didn't. These are things that kind of happened accidentally, 0:13:15.040 --> 0:13:16.040 but I would if I was going to do a 0:13:16.120 --> 0:13:19.360 Kickstarter again, I would purposefully line it up for like 0:13:19.760 --> 0:13:22.000 whatever the biggest media I can think of to drop 0:13:22.040 --> 0:13:24.880 the same day as my Kickstarter and then lead people there. 0:13:25.280 --> 0:13:28.199 So the first round of people were like emails and 0:13:28.320 --> 0:13:31.160 friend zone people and social media, and then when that 0:13:31.200 --> 0:13:33.240 died down, I was like, okay, what's kind of like 0:13:33.520 --> 0:13:35.959 the next round then it was well I would say 0:13:36.000 --> 0:13:39.520 emails and that the podcast, and then the next round 0:13:39.520 --> 0:13:42.080 was social media, social media, social media, So we did that, 0:13:42.160 --> 0:13:44.240 and then this weekend I was kind of like, Okay, 0:13:44.240 --> 0:13:46.640 the numbers are slowing down. And that friend of mine 0:13:46.679 --> 0:13:48.079 was like, girl, you met a doll for dollars And 0:13:48.120 --> 0:13:49.840 I'm like, what does that mean? She's like, you know 0:13:49.880 --> 0:13:52.760 how like and you know, like you see like those 0:13:52.800 --> 0:13:55.720 telethons that people are there literally cold calling people, and 0:13:55.800 --> 0:13:57.880 she was like, everyone hits you up in your inbox 0:13:57.920 --> 0:14:00.520 and ask you for financial advice, right, yes, she said, 0:14:00.520 --> 0:14:03.720 we'll hit them back. So I created this like little 0:14:03.840 --> 0:14:06.280 like kind of script like hey, but I would I would. 0:14:06.280 --> 0:14:07.920 I would personalize it so I wouldn't send it to 0:14:07.920 --> 0:14:10.200 anyone I didn't know. But I'm like, hey, Mandy Hope 0:14:10.240 --> 0:14:11.680 all as well, did you know I have a book, 0:14:11.720 --> 0:14:13.520 And I would outline it a little bit and then 0:14:13.960 --> 0:14:15.880 send you to mollymore dot com. And I did that 0:14:15.920 --> 0:14:18.320 all this weekend, literally just copy and pasting on my phone, 0:14:18.320 --> 0:14:21.680 copy paste, copy paste, and up until now that has 0:14:21.760 --> 0:14:24.480 raised it generated about three thousand dollars. So that was awesome. 0:14:25.000 --> 0:14:28.080 If you're like a political candidate, like I'm just like 0:14:28.080 --> 0:14:30.600 Elizabeth Warren, I love you, but can you stop? I 0:14:30.640 --> 0:14:33.200 stopped sending me emails. I know you're in trouble, girl, 0:14:33.880 --> 0:14:35.800 I know Nevada is coming up in you're stressed, but 0:14:35.840 --> 0:14:38.040 can you not send me five emails an hour? Sorry? 0:14:38.400 --> 0:14:40.680 And so no, it's marketing, yes, because I wanted to 0:14:40.680 --> 0:14:42.120 slow down on the emails. I was like, well, if 0:14:42.120 --> 0:14:45.240 I if I I Facebook message like probably one hundred 0:14:45.240 --> 0:14:48.560 people yesterday and then I instagrammed another twenty to thirty 0:14:48.600 --> 0:14:50.600 people yesterday, and so I'm going to keep that up 0:14:50.600 --> 0:14:53.480 because what I found was so I just assumed that 0:14:53.520 --> 0:14:55.920 all my friends knew, and so many of them. You 0:14:55.960 --> 0:14:59.000 know how Facebook is like crazy with them. They don't 0:14:59.080 --> 0:15:00.920 let you see like the alg rhythm doesn't let everyone 0:15:00.960 --> 0:15:03.080 see what you're doing. So I would say, honestly, eighty 0:15:03.120 --> 0:15:05.040 percent of them were like, you have a book, And 0:15:05.080 --> 0:15:07.760 I was like, wow, So it really behooves you that 0:15:07.800 --> 0:15:09.880 if you have something, don't assume that the people that 0:15:09.920 --> 0:15:12.360 are in your life know. So I Facebook message all 0:15:12.400 --> 0:15:15.200 these people, I tweeted I am not really tweeted, but 0:15:15.440 --> 0:15:17.800 instagram all these people in their inbox. Send them the 0:15:17.840 --> 0:15:20.800 cover of mollymore like a picture and it just started 0:15:20.800 --> 0:15:23.160 flowing in. And so today what I'm gonna do, actually, 0:15:23.280 --> 0:15:25.120 the thing I'm gonna do now today is actually I'm 0:15:25.120 --> 0:15:28.200 going to start texting, like so there's probably maybe like 0:15:28.280 --> 0:15:30.280 twenty or thirty people that I'm going to text in 0:15:30.360 --> 0:15:33.320 my phone that same kind of message. Hey Mandy, it's 0:15:33.360 --> 0:15:34.680 me and Tiffany. Did you know I have a book 0:15:34.720 --> 0:15:36.680 and this is what I'm doing with then, and would 0:15:36.680 --> 0:15:38.800 love for you to go pre order at mollymore dot com. 0:15:38.840 --> 0:15:42.280 And so I'm excited about that. And then the next 0:15:42.480 --> 0:15:44.480 phase for this week also too, which we're gonna send 0:15:44.520 --> 0:15:47.600 out a press release so hopefully generate some press. So 0:15:47.640 --> 0:15:51.120 you have to think about your campaign in waves like 0:15:51.400 --> 0:15:53.080 you know, I wouldn't do all at the same time. 0:15:53.080 --> 0:15:56.320 It's like, you know, the email wave, the social media wave, 0:15:57.360 --> 0:16:01.800 the text message wave, the social like DM's wave, you know, 0:16:01.920 --> 0:16:05.560 the press wave. And I'm gonna I'm doing a podcasts 0:16:05.560 --> 0:16:07.760 and things like interviews. So now that's like coming up 0:16:07.800 --> 0:16:10.240 in a week or so, like the podcast interview waves. 0:16:10.520 --> 0:16:13.800 And so I'm hoping all of those waves cumulatively add 0:16:13.880 --> 0:16:16.760 up to the thirty five thousand dollars and then I 0:16:16.800 --> 0:16:19.200 can rest easy at least for a little bit, so honestly, 0:16:19.200 --> 0:16:21.840 but it's been really interesting because I love marketing to 0:16:21.880 --> 0:16:23.920 see like what's worked and what has not worked. And 0:16:24.960 --> 0:16:27.000 it's crazy because I can't wait. 0:16:26.840 --> 0:16:27.480 For my copy. 0:16:27.680 --> 0:16:29.440 Oh, I can't wait for my copy. People like, don't 0:16:29.440 --> 0:16:31.120 you have what? I'm like, No, it takes two to 0:16:31.160 --> 0:16:32.120 three months to print. 0:16:32.280 --> 0:16:34.000 You're trying to do it the old fashion way. Man, 0:16:34.440 --> 0:16:37.000 I know, it's just it's gonna be so sad. I'm 0:16:37.000 --> 0:16:40.080 so Oh. You're just so inspirational. I can't wait. You're 0:16:40.120 --> 0:16:41.800 the kind of friend who I love to have because 0:16:42.080 --> 0:16:43.600 all you because I'm so excited for you, and I'm 0:16:43.640 --> 0:16:45.960 just like, yes, yes, I need to create something. I 0:16:46.000 --> 0:16:47.840 need to be back out there. I'm going to work tomorrow. 0:16:47.920 --> 0:16:50.280 By the way, are you back at Watch Out World? 0:16:50.680 --> 0:16:51.480 How are you feeling? 0:16:51.680 --> 0:16:56.000 The whole brain is coming a new brain. I'm feeling good. 0:16:56.040 --> 0:16:58.080 My mom is here, I'm working from home for the week. 0:16:58.120 --> 0:17:00.440 I talked to my boss last week, got him on 0:17:00.440 --> 0:17:03.760 board with my plan. Anyone looking for a strategy for that, 0:17:03.800 --> 0:17:05.399 you just leave it to the last thirty minutes of 0:17:05.440 --> 0:17:08.199 the conversation and just roll it out to them what 0:17:08.280 --> 0:17:09.920 you want to do. But yeah, so I'm working from 0:17:09.920 --> 0:17:11.159 home for a week and then I'm going to do 0:17:11.280 --> 0:17:14.560 three days in the office in two days telecommuting. Do 0:17:14.600 --> 0:17:16.040 people still say that telecommute? 0:17:16.040 --> 0:17:16.280 Whatever? 0:17:16.400 --> 0:17:22.000 Yeah, I know, w eight f age Okay, And my 0:17:22.040 --> 0:17:23.680 mom is going to be here for five weeks, which 0:17:23.720 --> 0:17:27.000 is great a blessing because Bebe has decided this week 0:17:27.080 --> 0:17:31.119 to refuse the bottle and it is highly stressful because 0:17:31.200 --> 0:17:32.840 mommy's boobs are going to be an hour and a 0:17:32.840 --> 0:17:35.800