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Speaker 1: Hi, everyone, Sophia Bush here. Welcome to work in progress,

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Speaker 1: where I talk to people who inspire me about how

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Speaker 1: they got to where they are and where they think

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Speaker 1: they're still going. I am so excited to welcome all

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Speaker 1: of you to a conversation with an incredible business and

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Speaker 1: environmental pioneer, Tata Harper. She is a role breaker in

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Speaker 1: natural luxury skincare. And while I know that some of

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Speaker 1: you may be thinking, Oh, it's natural, so it means

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Speaker 1: it's technically better for me, but it won't actually do anything. Nope,

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Speaker 1: I'm here to promise you that this is actually what

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Speaker 1: sets Tata's products apart from all the other quote unquote

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Speaker 1: natural ones. I'm so fascinated with her because her story

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Speaker 1: is incredible. She did something that I think so many

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Speaker 1: of us dream about. She identified something that she wanted,

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Speaker 1: something she was looking for, but couldn't find a healthy

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Speaker 1: beauty care solution that did not include any toxic ingredients.

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Speaker 1: So she set out to develop something all by herself.

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Speaker 1: She learned the chemistry involved in making beauty care products,

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Speaker 1: and by combining scientific testing with one natural ingredients, she

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Speaker 1: ultimately created a line of products that includes cleansers, serums,

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Speaker 1: moisturizer's face soils, cosmetics and more that are more effective

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Speaker 1: than big brand name products. Now, I know this sounds

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Speaker 1: like an advertisement, but I promise I'm not getting paid

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Speaker 1: to talk about her products. I just am truly such

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Speaker 1: a fan of a woman who made a determination as

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Speaker 1: a citizen, a businesswoman, and a founder and said, yeah, chemistry,

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Speaker 1: I can figure that out. I mean, come on, she's

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Speaker 1: a rock star. Tata is also two time a Lure

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Speaker 1: Best of Beauty winner in OH Magazine Fall Beauty OH

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Speaker 1: Award winner in was on the Nylon Beauty Hit List

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Speaker 1: and the glam Top One Beauty List, and the list

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Speaker 1: goes on. She's been featured in Forbes, BuzzFeed, Vogue, Women's Health, GQ,

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Speaker 1: Goop Health, and more and more and more. She's just

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Speaker 1: truly incredible. We sat down to talk about her childhood

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Speaker 1: in Columbia, how she became interested in the beauty industry,

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Speaker 1: the very surprising things she found that exists in the

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Speaker 1: products we use on our skin every day, hint a

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Speaker 1: lot of it should be in cars, not on our bodies,

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Speaker 1: and so many more of the fascinating discoveries she made

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Speaker 1: along the way. I can't wait for her to inspire

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Speaker 1: all of you as much as she has inspired me

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Speaker 1: to be the solution to the problems I find in

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Speaker 1: the world around me. I hope she does the same

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Speaker 1: for you. Enjoy. I'm so excited to have you on today.

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Speaker 1: I'm such a long time fan of yours and what

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Speaker 1: you do and the way that you are encouraging these

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Speaker 1: conversations about wellness and skin and and really I think

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Speaker 1: educating people on why that's important. And so I'm very

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Speaker 1: excited to be able to do that today with you. Awesome,

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Speaker 1: this is my tenure and the here oh happy anniversary,

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Speaker 1: but it's our tent here, so it's pretty uh. I mean,

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Speaker 1: we had so many plans for a ten year anniversary,

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Speaker 1: but but it's yeah, it's been ten years and then

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Speaker 1: before that five years just building the you know, just

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Speaker 1: starting out just because everything was so hard and it

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Speaker 1: took so long. When you're trying to do something different

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Speaker 1: and new and not just like disruptive marketing, but like

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Speaker 1: the product is disruptive and totally different, it just takes

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Speaker 1: a long long time because you know, you you can't

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Speaker 1: rely on a lot of experts because they can tell

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Speaker 1: you the things that they were, how they've been done

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Speaker 1: now right, they're experts in the way the practices of today.

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Speaker 1: But if a lot of those bags practices don't apply

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Speaker 1: to what you want to do, there's tons of conflict

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Speaker 1: and tons of challenges. So it's really long time to

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Speaker 1: figure all that out and be like, oh, how do

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Speaker 1: I say true to my vision and to keep things

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Speaker 1: the way that I am envisioned. It must be such

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Speaker 1: an interesting time to be able to look back, because

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Speaker 1: I feel I get a ten year sort of milestone.

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Speaker 1: It's it's an exciting moment to take stock of how

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Speaker 1: far you've come. And I imagine, despite the disruption of

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Speaker 1: the current climate and what's happening in the world, that

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Speaker 1: you get to look at what you've built in a

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Speaker 1: way that must be special. Yeah, it definitely gives you

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Speaker 1: a lot of perspective because sometimes when you're like in

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Speaker 1: the day today, you're just thinking, you know, ahead, back ahead,

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Speaker 1: but you never really get a chance to really be like, oh,

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Speaker 1: this is how much we've accomplished, you know, like I

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Speaker 1: never really have like those moments that you just like

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Speaker 1: look in hindsight, like oh, okay, I had no idea

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Speaker 1: about the beauty and I have no idea like I'm

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Speaker 1: not a chemist. I just really was someone that wanted

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Speaker 1: to make this happen so that people had alternatives. And

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Speaker 1: I just basically use a lot of my skills to

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Speaker 1: create that and put people together to help me. But

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Speaker 1: as you're doing it, you rarely pause and just really

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Speaker 1: like think back and be like, oh, you know, like wow,

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Speaker 1: we've gone so far. Yeah, because you're always looking forward,

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Speaker 1: always looking forward, and you're never slowing down, and honestly,

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Speaker 1: like you don't have a lot of time to think.

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Speaker 1: You're just like thinking and processing. Like a lot of

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Speaker 1: that happens maybe when you're showering or when you're taking

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Speaker 1: a bath, or when you're running you're like, wait, what

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Speaker 1: did she say again? I don't know, but you know, um,

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Speaker 1: but yeah, when I started the business, I had like

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Speaker 1: no business plan. I had no idea like how big

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Speaker 1: how small the company was gonna be. I was just like,

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Speaker 1: I can't be the only woman that it's looking for this,

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Speaker 1: Like you know that, I don't want to that want

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Speaker 1: real science because that's the only reason why you buy skincare.

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Speaker 1: And yes, you need algaes and you need your kids,

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Speaker 1: and you need a lot of amazing things, but you

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Speaker 1: don't need them mixed with a lot of like heavy

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Speaker 1: duty industrial chemicals that really have no business in your

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Speaker 1: I cream, you know, like you ner I cream, you

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Speaker 1: don't need so much petroleum, you don't need so much

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Speaker 1: like proberly glycoal. It's like anti freeze, Like why is

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Speaker 1: that in my I cream? Why is that in the

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Speaker 1: serum that I'm using every day? Like you know, you

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Speaker 1: started questioning just a lot of like what you want

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Speaker 1: to use and ah, and it's just really for me

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Speaker 1: a matter of quality more than anything. You know. It's like,

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Speaker 1: it is that the quality of raw materials that I

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Speaker 1: want to be true for my skin to make it

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Speaker 1: more beautiful, to make it more healthy, to make it

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Speaker 1: more glowy. And the maybe that's like my engineering side.

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Speaker 1: I don't know. I was like, I can't believe that

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Speaker 1: all of these materials are like what's in then they could,

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Speaker 1: you know, could a lot of consumer products, And a

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Speaker 1: lot of people are not expecting that even though they're

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Speaker 1: not they can't really know what properly glycal is. They

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Speaker 1: don't they never imagine that that's anti freeze, Like why

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Speaker 1: would you write, well, you would just never expect anti

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Speaker 1: freeze to be allowed in a product that would go

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Speaker 1: on your body. That That's part of what fascinates me

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Speaker 1: about all of this is I think it's so easy

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Speaker 1: for us to assume that someone is making sure some

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Speaker 1: regulatory bodies somewhere is making sure that talks chemicals aren't

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Speaker 1: allowed into skincare or food, or you know, the list

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Speaker 1: goes on and on and on, and yet toxic chemicals

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Speaker 1: are in all of the things that we put in

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Speaker 1: and on our bodies. So unfortunately it's on us as

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Speaker 1: a consumer, as consumers, to look out for those things.

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Speaker 1: And I'm so curious about how that journey began, like

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Speaker 1: my journey. Yeah, I'm very curious about how the journey

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Speaker 1: began for you. But before we get into the last

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Speaker 1: ten years and skincare, I do always love to go

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Speaker 1: a bit further back with my guests. You know, you

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Speaker 1: mentioned your engineering background, and you mentioned that you're from Colombia.

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Speaker 1: I I would love to know where your story begins.

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Speaker 1: So what you were curious about as a kid, what

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Speaker 1: your childhood was like in Colombia, you know, what what

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Speaker 1: was happening in your life when you were maybe eight

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Speaker 1: or ten years old. So basically I grew up in

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Speaker 1: the coast of Columbia in a town called Barranquilla. It's

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Speaker 1: like a like a New Orleans sort of place, industrial

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Speaker 1: but also um, you know, it's in the beach, so

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Speaker 1: it's like the of like Latin culture. Like people are

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Speaker 1: like happy and everybody dances all the time. There's always music,

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Speaker 1: there's parties, and the town is relatively small and it's

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Speaker 1: very um segregated, like it's very tribal like l a actually,

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Speaker 1: and Uh, I grew up in a family where my

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Speaker 1: parents were divorced, and my mom was a working mother

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Speaker 1: and she was like one of the first women to

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Speaker 1: go to Colombia. She also, um was one of the

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Speaker 1: first people in the family to get divorced, which was

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Speaker 1: extremely shocking for everybody. Uh. She started her own company.

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Speaker 1: She remarried, so I grew up you know with already

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Speaker 1: like a working mother and uh, and I was very

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Speaker 1: close to her family, Like I grew up like extremely close.

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Speaker 1: She has like a really large family and we were

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Speaker 1: all close for a total of like thirty two cousins

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Speaker 1: and uh, and my grandparents center of like our life.

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Speaker 1: And the women in my family were extremely um focused

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Speaker 1: on beauty, Like beauty was not seeing as a tour

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Speaker 1: or an obligation, but something that everybody enjoys doing. It

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Speaker 1: was very social, and I was always fascinating everything that

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Speaker 1: they were doing around their masks, their hair, their creams,

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Speaker 1: like all the all the stuff that they that they

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Speaker 1: were all constantly doing. And my grandmother loved to host

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Speaker 1: like a spot party in her house every compost every

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Speaker 1: weekend with for a lot of my aunts and my

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Speaker 1: cousins of her favorite granddaughter. So I would wake up

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Speaker 1: with her like really early and we would make all

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Speaker 1: sorts of like concoctions and and stuff for when the

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Speaker 1: guest arrives. And uh, I grew up, you know it

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Speaker 1: also like I went to an American school in Colombia,

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Speaker 1: so like I was very close to the American culture

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Speaker 1: too through my school and uh and it was you know,

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Speaker 1: like a very idea like sort of like childhood. You know,

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Speaker 1: it's very It was very nice, very protective, very happy,

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Speaker 1: and a very close community. I traveled about and I

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Speaker 1: lived in Paris, I lived in Canada, I lived in Mexico.

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Speaker 1: I studied industrial engineering, which has nothing to do with

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Speaker 1: what I was doing now, and then I fell in

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Speaker 1: love with my ex husband and I moved to Miami,

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Speaker 1: and I lived in Miami for like seven years. I

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Speaker 1: was like my first spot here in the US, and

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Speaker 1: I was we were pretty much developed doing real estate development,

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Speaker 1: Like we were building buildings in downtown Miami. He's from

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Speaker 1: New York, so he wanted to like bring the lap

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Speaker 1: concept to Miami, and for the first time, I started

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Speaker 1: building around the downtown, which was like complete urban pioneering.

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Speaker 1: Performing Arts Center was just really beginning, and then there

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Speaker 1: was Craig rob Instruents, like the Design District, and we

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Speaker 1: were like in between the Performing Arts Center, like that

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Speaker 1: whole Midtown area. And then while I was doing that,

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Speaker 1: my stepfather gets diagnosed with cancer, and uh, because I

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Speaker 1: was living in Miami and he got treated in the US,

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Speaker 1: I ended up just going with him to a lot

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Speaker 1: of doctors and a lot of clinics and a lot

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Speaker 1: of these places that that treated him. And that's when

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Speaker 1: I started learning about the toxic load, the ingredients, how

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Speaker 1: much lifestyle plays into your health and your well being.

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Speaker 1: Like before, I thought that a lot of like going organic,

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Speaker 1: going natural, doing all of that was more for the environment,

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Speaker 1: which I am a huge environmentalist and I love the environment,

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Speaker 1: but I never thought that I had to like change

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Speaker 1: my moisturizer, you know. And then all of a sudden

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Speaker 1: and there and they're talking about all these things, and

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Speaker 1: I'm like, WHOA, I want to implement those things for

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Speaker 1: myself to like I don't want to be surrounded by

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Speaker 1: all these chemicals that I didn't realize that there was

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Speaker 1: really no one looking after a lot of the consumer

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Speaker 1: products or even like supplements out there, and like what's

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Speaker 1: allowed and what's not allowed, and I just went into

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Speaker 1: this rabbit hole. It got to the point where, you know,

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Speaker 1: I wanted to switch to naturals, like I had changed

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Speaker 1: a lot of things, but I couldn't. I didn't change

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Speaker 1: my like Swiss skincare line um and I left at

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Speaker 1: as like the Final Frontier. And then I found things that,

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Speaker 1: well they were natural, but they were super simple, you know.

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Speaker 1: And I'm not like a simple skincare customer necessarily, Like

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Speaker 1: I'm not a minimalist in beauty at thinking. I am

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Speaker 1: a maximalist when it comes to beauty and that. And

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Speaker 1: then when I would go and find things that had

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Speaker 1: all the technology and all the things that I was

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Speaker 1: excited about because that's the only reason why you buy skincare,

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Speaker 1: because you need to get results. Then they had all

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Speaker 1: this industrial like it would I would be like, guys,

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Speaker 1: I want to do the natural thing. What do you have?

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Speaker 1: And they would show you this that has algaees or

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Speaker 1: that that has workings, or this that happens roses or

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Speaker 1: but then you turn around the box and you're like, sure,

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Speaker 1: this has roses, but it also has like fifteen industrial

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Speaker 1: chemicals that I don't want to be putting on my

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Speaker 1: skin every day. And a lot of those industrial chemicals

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Speaker 1: are not necessarily the things that are giving you the results,

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Speaker 1: contrary to what we've been hearing when you google what

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Speaker 1: a lot of those formulas they were more functionals. They

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Speaker 1: were more like thickeners and multifiers, pH balancers, preservatives, you know,

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Speaker 1: like things that are needed to make the formula work,

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Speaker 1: not things that are needed to be better. A lot

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Speaker 1: of like what revolve around making your skin better, where

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Speaker 1: the algaees and the roses and everything else, but those

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Speaker 1: natural raw materials get mixed with a lot of like

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Speaker 1: synthetic industrial chemicals just to create consistencies and pH and

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Speaker 1: things like that. So it became really fascinated with this

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Speaker 1: idea of like how can we rethink all of this

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Speaker 1: formulation process where we can really make a formula from

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Speaker 1: the ground up to be a hundred natural because you know,

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Speaker 1: in the beauty industry, I don't know if you're aware,

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Speaker 1: but the norm is to outsource a lot that has

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Speaker 1: to do with products, Like you outsource the formulations two

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Speaker 1: labs that already have like basis, and then depending on

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Speaker 1: like where you're from, they are, whatever your marketing story is,

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Speaker 1: they would add like one or two materials or they

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Speaker 1: would change the color, change to smell, and then it's

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Speaker 1: like the same base that it's like in like fifty

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Speaker 1: different brands, you know. And a lot of those labs

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Speaker 1: felt that what I wanted to do was impossible, like

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Speaker 1: that would imagine they're used to making formulas like in months,

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Speaker 1: this would take years of development. They thought that it

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Speaker 1: was totally impossible, not doable. I was crazy, Who do

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Speaker 1: you think you are? No one has been able to

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Speaker 1: do that, you know, all sorts of excuses to really

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Speaker 1: what I got to the point that's like chemists are

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Speaker 1: just not not they you know, like anybody else. They

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Speaker 1: don't like anything new, right, Like why if it's not broken?

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Speaker 1: Why for me it was broken? Because I wanted to

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Speaker 1: find something that was just not available. So I had

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Speaker 1: to meet and really work very closely with a total

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Speaker 1: of like eight different chemists that helped me throughout five

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Speaker 1: years to develop and know how of how to make

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Speaker 1: a natural products that actually worked, um and that include

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Speaker 1: global technology, but that also a lot of like the

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Speaker 1: intrig like the functional ingredients in the formula are also

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Speaker 1: coming from nature, so it's like okay, instead of like

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Speaker 1: COO and all that it's a synthetic preservative, I am

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Speaker 1: going to use like this radish root technology that comes

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Speaker 1: from Germany, and I'm gonna make an other you know,

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Speaker 1: a ferment that comes from Brazil and then and then

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Speaker 1: you achieve similar to what the results that you get

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Speaker 1: through a lot of the synthetic things. So it was

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Speaker 1: a lot of like re engineering formulation and that took

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Speaker 1: a really really long time and to make formulas that

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Speaker 1: are really unique. Right, So that's the same base with

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Speaker 1: just one or two different ingredients, but your customers are

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Speaker 1: unique formula that it's different than everything else that it's

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Speaker 1: out there. And for us that meant not only the

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Speaker 1: fact that it was totally pure, but also I wanted

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Speaker 1: to add a lot of technology into our products like

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Speaker 1: that didn't want it to be just about one ingredient

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Speaker 1: and that's it, Like vitamin C, you know, this rare

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Speaker 1: melon from Africa or whatever. Wanted to be all of

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Speaker 1: those things. Well you you wanted to be comprehensive. But

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Speaker 1: what strikes me is amazing about this is the sort

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Speaker 1: of the ingenuity, the determination, And I wonder, I know

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Speaker 1: the inspiration comes from this story you tell us about

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Speaker 1: your childhood and the way that like your grandmother and

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Speaker 1: the women in the family, that the beauty was social,

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Speaker 1: which I actually think is so cool to think about,

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Speaker 1: like a spab party, to think about making masks. Someone

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Speaker 1: just told me the other day something like you can

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Speaker 1: make a mask with honey and all these things for

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Speaker 1: your skin, and I was like, I don't know how

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Speaker 1: to do any of that. Honey and a spoono of

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Speaker 1: like yogurt, for example. That's got one of my favorite,

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Speaker 1: the I y masks, and it just makes them and

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Speaker 1: you just put it on. There's nothing else to do.

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Speaker 1: That's amazing. But I guess I wonder you know, when

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Speaker 1: you talk about formulation, chemistry, were you were you into

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Speaker 1: science when you were a kid, Were you into math?

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Speaker 1: How did how did your sort of academic interests lead

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Speaker 1: you to be an engineer because obviously, as you mentioned,

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Speaker 1: you use so much of your engineering now. So so

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Speaker 1: where does that all connect from the little girl making

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Speaker 1: masks to her grandma to to all of the science totally.

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Speaker 1: I mean, I've always been very curious. But when I

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Speaker 1: wasn't a child, I thought that I was going to

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Speaker 1: be either an interior decorator or a fashion designer. But

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Speaker 1: my mom was against all of those dreams. And you know,

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Speaker 1: she was like, now, I don't know, like that seems

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Speaker 1: like very narrow, you know, like you're no one thing

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Speaker 1: like passion designer. That'steresting. And when I was long, like

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Speaker 1: when I was in school, I had a fashion line

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Speaker 1: with a friend of mine where we were in the

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Speaker 1: last three years of my high school. I had a

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Speaker 1: fashion line. To mom was like, you already like designed,

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Speaker 1: like you know, like you're always do going to Miami,

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Speaker 1: you get your fabrics, you know how to do it,

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Speaker 1: you produce it like you know, like you have good

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Speaker 1: style like that. You don't learn that in school. And

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Speaker 1: she's like, no, if if you're gonna go abroad and

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Speaker 1: you want to study and I'm gonna invest in your education,

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Speaker 1: like you need to learn something that it's more like

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Speaker 1: it gives you more wings. She's like like, well, engineer,

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Speaker 1: like she just like brought that up. I don't know

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Speaker 1: from where. And she's like, yeah, if you want to

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Speaker 1: go abroad, like go and check out industrial engineering. That

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Speaker 1: was her idea. If we were dying to abroad, we

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Speaker 1: had to study industrial engineering. And I thought that I

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Speaker 1: was gonna hate it. I was gonna be like, oh

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Speaker 1: my god, this is like gonna totally suck. Like I'll

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Speaker 1: give it a try and then I'll be you know,

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Speaker 1: I'll be out of the house. And then even so

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Speaker 1: I have to like move to something and it's more

349
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Speaker 1: the so well, but I ended up loving industrial engineering.

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Speaker 1: Very interesting, very interesting career. It's very uh, it's a

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Speaker 1: very interesting. Um it's it's it's all about times and

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Speaker 1: methods and the most efficient ways to do things. It's

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Speaker 1: very industrial about like how to processes, methods, times, that

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Speaker 1: sort of thing, and and I loved it. And I actually,

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Speaker 1: during like my high school, I was like a very

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Speaker 1: mediocre student. Like I was always like B plus, yeah,

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Speaker 1: heavy plus. And my sister was like honor Roll society,

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Speaker 1: you know, like triple A student and when I started

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Speaker 1: studying engineering, I became like such an amazing student just

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Speaker 1: because I loved it. But I never thought that I

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Speaker 1: would become an industrial engineer. And I actually hated chemistry

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Speaker 1: in school. Um, it just really happened because I became

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Speaker 1: I don't know how or why. I just became really compelled.

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Speaker 1: You know those things that you just can't explain that

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Speaker 1: you go into a bubble and you do things and

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Speaker 1: you're like, I'm not gonna stop until this is done,

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Speaker 1: and like it's got this intelle actual sort of challenge

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Speaker 1: that you have on yourself that you need to figure

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Speaker 1: this out, not only because you want to start a

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Speaker 1: company with because you're intellectually challenge, especially after you realize

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Speaker 1: how rare it is and that no one has actually

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Speaker 1: tried to do it successfully. Um. And I just went

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Speaker 1: into like a like a like tunnel vision. I had

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Speaker 1: no idea how big the company was gonna be. I

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Speaker 1: didn't have like a big business plan, you know, like

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Speaker 1: we're gonna dominate the world. Like it was never about that.

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00:22:31,359 --> 00:22:35,520
Speaker 1: It was just really about having options able to prove

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Speaker 1: that you can make it happen. And I thought that,

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Speaker 1: I mean all I knew is that I wouldn't be

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Speaker 1: the only woman that it's looking for this, Like, there

381
00:22:42,880 --> 00:22:45,320
Speaker 1: would be a lot of people that are that this

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Speaker 1: is a priority for them because interpretation of the wellness

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00:22:49,920 --> 00:22:55,320
Speaker 1: movement it's it's it's it's the highest form of that interpretation, right,

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Speaker 1: because everybody has like different parameters for wellness. For some

385
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Speaker 1: people that are like is clean is enough? Right? Like

386
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Speaker 1: there's like I just wanted to be clean. I just

387
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Speaker 1: wanted to not have like parravents or not have a

388
00:23:06,760 --> 00:23:09,760
Speaker 1: celests or right, clean is just about avoiding a couple

389
00:23:09,760 --> 00:23:15,879
Speaker 1: of controversial chemicals. Uh. Clean is not a natural you know,

390
00:23:15,920 --> 00:23:19,800
Speaker 1: it's the whole world of the whole universe that differs

391
00:23:19,880 --> 00:23:22,960
Speaker 1: between having a clean product and having a percent natural

392
00:23:23,000 --> 00:23:27,040
Speaker 1: formula is completely synthetic free. Um. And I don't know,

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Speaker 1: I I just um. Also happened to be at that

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Speaker 1: point of my life that I had moved from New

395
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Speaker 1: York to my farm and this was an old dairy

396
00:23:38,640 --> 00:23:41,879
Speaker 1: farm and had a lot of barns and buildings, and

397
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Speaker 1: I was like, Oh, wouldn't be nice to have the

398
00:23:44,320 --> 00:23:49,520
Speaker 1: company based here too, you know, in my farming, Yeah,

399
00:23:49,520 --> 00:23:52,480
Speaker 1: in Vermont, because we also grow some of the ingredients here.

400
00:23:52,480 --> 00:23:55,000
Speaker 1: In the farm, and I'm like, wouldn't be to also

401
00:23:55,080 --> 00:23:58,640
Speaker 1: produce the products here? Well, it happens to be that

402
00:23:58,760 --> 00:24:00,920
Speaker 1: a lot of the production of skin care. It's also

403
00:24:01,040 --> 00:24:04,280
Speaker 1: not typically produced by the companies. It's also another thing

404
00:24:04,320 --> 00:24:09,440
Speaker 1: that many many brands outsourced. So again, other labs produced

405
00:24:09,520 --> 00:24:13,920
Speaker 1: the creams. Then they take the cream, they fill the bottle,

406
00:24:14,440 --> 00:24:17,000
Speaker 1: they package the products. And a lot of companies even

407
00:24:17,040 --> 00:24:19,680
Speaker 1: like rely on distributors to even like manage a lot

408
00:24:19,680 --> 00:24:23,119
Speaker 1: of the sales of the company. So I was like, wait,

409
00:24:23,240 --> 00:24:26,280
Speaker 1: so if someone else is doing this for me one,

410
00:24:26,320 --> 00:24:29,600
Speaker 1: I'm you know, like I have like an ad and

411
00:24:29,720 --> 00:24:32,160
Speaker 1: marketing agency, Like I want to have a real skin

412
00:24:32,240 --> 00:24:34,880
Speaker 1: care company, like I want to be able to produce products.

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00:24:34,880 --> 00:24:38,600
Speaker 1: And I was talking, um, we were talking earlier about

414
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Speaker 1: how for a lot of my customers, Like I'm sure

415
00:24:42,760 --> 00:24:46,200
Speaker 1: they don't care who if we outsource a lot of things, right,

416
00:24:46,240 --> 00:24:49,120
Speaker 1: Like I can outsource like even the production of my content,

417
00:24:49,240 --> 00:24:53,760
Speaker 1: Like can outsource the accounting, I can alsours legal, But

418
00:24:54,320 --> 00:24:58,359
Speaker 1: they will care if I outsource the making of our formulas,

419
00:24:58,440 --> 00:25:01,280
Speaker 1: you know, like me or products, Like that's the most

420
00:25:01,280 --> 00:25:03,879
Speaker 1: important thing that I do, Like I think, you know,

421
00:25:03,960 --> 00:25:07,400
Speaker 1: it's like as a as a as a producer of products,

422
00:25:07,440 --> 00:25:09,199
Speaker 1: to be able to know how to make it and

423
00:25:09,240 --> 00:25:12,119
Speaker 1: to be able to make it is critical. It was

424
00:25:12,200 --> 00:25:15,600
Speaker 1: critical for me. So I also envisioned like, well, maybe

425
00:25:15,640 --> 00:25:17,960
Speaker 1: I can have like my have a Harper factories here

426
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Speaker 1: at the farm, and I'm able to do that, And

427
00:25:20,520 --> 00:25:23,560
Speaker 1: that was also very challenging because again it's not the

428
00:25:23,600 --> 00:25:26,800
Speaker 1: way that the business operates, so it took a lot

429
00:25:26,800 --> 00:25:29,000
Speaker 1: of know how building the factory, you know, how to

430
00:25:29,240 --> 00:25:32,520
Speaker 1: make the products. But then aptly, I think it's like

431
00:25:32,640 --> 00:25:34,800
Speaker 1: the best decisions. I know that they were hard and

432
00:25:34,840 --> 00:25:38,560
Speaker 1: that they were complicated, and it's not necessarily about like

433
00:25:38,640 --> 00:25:41,920
Speaker 1: something being better than others. That this is what I wanted.

434
00:25:42,200 --> 00:25:45,280
Speaker 1: You know, I was a skin care customer before, which

435
00:25:45,920 --> 00:25:48,760
Speaker 1: I really thought as like as a consumer that all

436
00:25:48,760 --> 00:25:50,760
Speaker 1: of these products that I was buying they were coming

437
00:25:50,800 --> 00:25:54,359
Speaker 1: from these brands in Switzerland and they were made and

438
00:25:54,440 --> 00:25:56,560
Speaker 1: like the Alps, you know, like you get all these

439
00:25:56,560 --> 00:26:00,520
Speaker 1: fantasies right as a customer what you're buying, and I

440
00:26:00,560 --> 00:26:04,560
Speaker 1: wanted to keep that fantasy alive. Like when I realized

441
00:26:04,560 --> 00:26:09,080
Speaker 1: that yeah, you can outsource and yes that's very convenient. Uh,

442
00:26:09,080 --> 00:26:11,520
Speaker 1: and I don't have to deal with that. I was like, wait,

443
00:26:11,560 --> 00:26:13,239
Speaker 1: by why would I want to do that? And then

444
00:26:13,280 --> 00:26:16,280
Speaker 1: I don't control the sourcing of the ingredients that I

445
00:26:16,320 --> 00:26:18,520
Speaker 1: want to buy, so I don't know exactly what quality

446
00:26:18,640 --> 00:26:22,640
Speaker 1: they're buying. I now need to produce based on the

447
00:26:22,680 --> 00:26:25,720
Speaker 1: minimums of this third party that has its own interests,

448
00:26:25,760 --> 00:26:28,199
Speaker 1: not necessarily the ones that I'm looking at, which is

449
00:26:28,600 --> 00:26:31,119
Speaker 1: I just need two thousand serums, and I need a

450
00:26:31,280 --> 00:26:33,800
Speaker 1: thousand of this cleanser, and I need to three thousand

451
00:26:33,880 --> 00:26:37,080
Speaker 1: of that. I don't need twenty thousand tomorrow, because then

452
00:26:37,119 --> 00:26:40,960
Speaker 1: what happens is that you end up storing so much, right,

453
00:26:41,160 --> 00:26:44,400
Speaker 1: and then I'm that all that store product actually gets

454
00:26:44,400 --> 00:26:48,760
Speaker 1: two stores, to the distribution channels to your clients. That

455
00:26:48,840 --> 00:26:53,080
Speaker 1: product is older. You know, it's not super fresh. It's

456
00:26:53,119 --> 00:26:56,560
Speaker 1: not super fresh. So I also was envisioning and dreaming

457
00:26:56,600 --> 00:26:59,800
Speaker 1: about this brand that also produced their products like food,

458
00:27:00,040 --> 00:27:02,880
Speaker 1: like a food company, that we're basically the products every

459
00:27:02,880 --> 00:27:05,439
Speaker 1: month so that we make exactly all we need, we

460
00:27:05,520 --> 00:27:09,159
Speaker 1: reduce the amount of waste, and also we are able

461
00:27:09,240 --> 00:27:11,760
Speaker 1: to give products to our customers that are super fresh,

462
00:27:11,840 --> 00:27:14,760
Speaker 1: and that's when they're the most potent. Right within the

463
00:27:14,800 --> 00:27:17,359
Speaker 1: first sect and that you're not gonna get it like

464
00:27:17,400 --> 00:27:20,600
Speaker 1: a ten month old and it's now, but it's been

465
00:27:20,640 --> 00:27:24,400
Speaker 1: made almost a year ago, you know. So it strikes

466
00:27:24,400 --> 00:27:26,639
Speaker 1: me that so much of what you're talking about, you know,

467
00:27:27,000 --> 00:27:31,399
Speaker 1: production efficacy, freshness, where things are produced, how things are sourced,

468
00:27:31,440 --> 00:27:34,920
Speaker 1: how they're made. You know that that all feels like

469
00:27:36,359 --> 00:27:40,240
Speaker 1: all of your engineering skills like plugging into this so well.

470
00:27:40,960 --> 00:27:45,520
Speaker 1: And and I know that, you know, going from engineering

471
00:27:45,560 --> 00:27:49,399
Speaker 1: in in real estate development into this is would seem

472
00:27:49,480 --> 00:27:51,560
Speaker 1: like a big swing. But it's it seems to make

473
00:27:51,640 --> 00:27:56,399
Speaker 1: sense to me. But I'm curious what what really was

474
00:27:57,960 --> 00:28:01,880
Speaker 1: the lightbulb moment? What was the what was the thing

475
00:28:01,920 --> 00:28:05,520
Speaker 1: that made you want to make that big of a shift,

476
00:28:05,600 --> 00:28:12,200
Speaker 1: because I've I've read about how you really got obsessed

477
00:28:12,240 --> 00:28:16,720
Speaker 1: with truly clean, you know, natural beauty after your stepfather

478
00:28:16,880 --> 00:28:19,000
Speaker 1: was diagnosed with skin cancer, which was back in two

479
00:28:19,000 --> 00:28:24,119
Speaker 1: thousand five, So we would you say that's accurate? Was

480
00:28:24,160 --> 00:28:28,120
Speaker 1: that really the shift that that made you turn all

481
00:28:28,119 --> 00:28:31,440
Speaker 1: of that this way or or was it other other

482
00:28:31,520 --> 00:28:35,119
Speaker 1: things that had been boiling up as well, not well

483
00:28:35,240 --> 00:28:40,800
Speaker 1: him through him, I gain the knowledge right of like, hey,

484
00:28:41,400 --> 00:28:44,920
Speaker 1: you know, like I know that it's not in. Uh,

485
00:28:44,920 --> 00:28:48,520
Speaker 1: it's you know, it's not everybody knows about the toxic

486
00:28:48,600 --> 00:28:52,040
Speaker 1: load and really understands the connection between your lifestyle and

487
00:28:52,120 --> 00:28:57,440
Speaker 1: your health. Was that something that your stepfather's doctor's highlighted

488
00:28:57,600 --> 00:29:02,560
Speaker 1: in his diagnoses processed day talk to you about toxic

489
00:29:02,720 --> 00:29:08,320
Speaker 1: ingredients and skincare. Yeah, not only toxic ingredient food. Is

490
00:29:08,360 --> 00:29:12,680
Speaker 1: he exercising, what like cleaning and how it has like

491
00:29:12,720 --> 00:29:16,440
Speaker 1: all these bad chemicals. Uh, they were like skincare, they

492
00:29:16,440 --> 00:29:18,600
Speaker 1: were like the things that he uses every day, which

493
00:29:18,640 --> 00:29:21,200
Speaker 1: is the only thing that matters. He's the odorance to shampoo,

494
00:29:21,360 --> 00:29:24,320
Speaker 1: his ocean, his you know, like very broad. But then

495
00:29:24,360 --> 00:29:26,920
Speaker 1: in my mind I was like, oh my god, Like

496
00:29:27,280 --> 00:29:29,800
Speaker 1: for me, it's a beauty closet, you know, like I

497
00:29:29,840 --> 00:29:32,840
Speaker 1: have so many I have hair, this that the you know,

498
00:29:33,000 --> 00:29:36,240
Speaker 1: skin body like you know, it's like a clock, a

499
00:29:36,400 --> 00:29:39,840
Speaker 1: product like a wow and atomic bomb might go off

500
00:29:39,840 --> 00:29:44,160
Speaker 1: in there. And then really the moment like I thought

501
00:29:44,160 --> 00:29:46,320
Speaker 1: that I was going to be able to find the product, obviously,

502
00:29:46,360 --> 00:29:49,000
Speaker 1: I was like, you know, I just need to look

503
00:29:49,040 --> 00:29:53,600
Speaker 1: for it. Really well, it's somewhere. It must exist. I

504
00:29:53,720 --> 00:29:56,880
Speaker 1: see it now that it didn't exist, And I found

505
00:29:56,880 --> 00:30:00,880
Speaker 1: myself and like parties telling friends about be careful about

506
00:30:00,960 --> 00:30:03,720
Speaker 1: he jokenone and you know all of these things. They

507
00:30:03,720 --> 00:30:07,280
Speaker 1: were like that, but where are we gonna find this stuff?

508
00:30:07,320 --> 00:30:11,360
Speaker 1: Like stop? Like stop, like where where where are you

509
00:30:11,440 --> 00:30:14,360
Speaker 1: finding things? And the reality is that I was really struggling.

510
00:30:14,400 --> 00:30:16,959
Speaker 1: I didn't I didn't know how to change my Swiss

511
00:30:17,000 --> 00:30:20,640
Speaker 1: skin care line for anything that I had found, because

512
00:30:20,680 --> 00:30:23,959
Speaker 1: it's like things were that were natural, Like yeah, they

513
00:30:23,960 --> 00:30:26,600
Speaker 1: were natural, but there was like three ingredients or something

514
00:30:26,640 --> 00:30:29,760
Speaker 1: like very simple. I was never really gonna leave my

515
00:30:29,920 --> 00:30:32,320
Speaker 1: like other I cream for that, you know, or that

516
00:30:32,440 --> 00:30:35,720
Speaker 1: my other serum for that. And I started experimenting more

517
00:30:35,760 --> 00:30:39,240
Speaker 1: with like shampoo, body wash, the odorance, but never really

518
00:30:39,280 --> 00:30:42,360
Speaker 1: like my serious skincare if I why change it to

519
00:30:42,560 --> 00:30:46,040
Speaker 1: other things that had natural botanicals in them? If still

520
00:30:46,080 --> 00:30:47,920
Speaker 1: they were going to have the same chemicals that I

521
00:30:47,960 --> 00:30:50,000
Speaker 1: was wanting to avoid from the line that I was

522
00:30:50,080 --> 00:30:53,320
Speaker 1: using anyway, So it was kind of like pointless. So

523
00:30:53,560 --> 00:30:56,240
Speaker 1: I took it from the sense that I don't know

524
00:30:56,280 --> 00:30:59,120
Speaker 1: what to do. I don't know what to use anymore.

525
00:31:00,520 --> 00:31:04,880
Speaker 1: I am gonna try to figure this out. I don't

526
00:31:04,880 --> 00:31:08,360
Speaker 1: know where that came from, honestly, to be in all reality,

527
00:31:08,440 --> 00:31:10,040
Speaker 1: Like people ask me this all the time. I have

528
00:31:10,160 --> 00:31:14,040
Speaker 1: no idea why I became so obsessed with solving this,

529
00:31:14,680 --> 00:31:17,680
Speaker 1: and I it's it's it's I've been like in a

530
00:31:17,680 --> 00:31:20,040
Speaker 1: big roller coaster, and it's been now to like look

531
00:31:20,040 --> 00:31:22,480
Speaker 1: back and be like why did I exactly started this?

532
00:31:23,000 --> 00:31:25,360
Speaker 1: But at the moment, it was like the most important

533
00:31:25,400 --> 00:31:28,520
Speaker 1: thing for me is to be able to short this. Uh.

534
00:31:28,560 --> 00:31:31,600
Speaker 1: And then once I realize that there was nothing like it,

535
00:31:32,040 --> 00:31:35,240
Speaker 1: I just became like even more excited to be able

536
00:31:35,280 --> 00:31:39,000
Speaker 1: for the time to show that you can do something

537
00:31:39,000 --> 00:31:44,000
Speaker 1: and that there are alternatives. Right, fifty years of marketing

538
00:31:44,080 --> 00:31:47,320
Speaker 1: just like one point of view that synthetics are the

539
00:31:47,320 --> 00:31:49,480
Speaker 1: only thing that works, that synthetics are the only way

540
00:31:49,480 --> 00:31:52,240
Speaker 1: to make products that you know, Like there's only been

541
00:31:52,360 --> 00:31:55,680
Speaker 1: like fifty years of brainwashing on like one direction. And

542
00:31:55,720 --> 00:32:00,160
Speaker 1: then the natural direction has been more about product us

543
00:32:00,160 --> 00:32:03,120
Speaker 1: that have been developed with this mindset of like let's

544
00:32:03,120 --> 00:32:05,920
Speaker 1: make products that are natural, not let's make products that

545
00:32:06,320 --> 00:32:10,440
Speaker 1: work and are natural. It's more about like we live

546
00:32:10,440 --> 00:32:13,280
Speaker 1: in this natural lifestyle. We just want things that are

547
00:32:13,480 --> 00:32:16,160
Speaker 1: you know, have hemp or have this, or have calendola

548
00:32:16,320 --> 00:32:19,120
Speaker 1: or have you know, things that are like really nice.

549
00:32:19,160 --> 00:32:21,680
Speaker 1: We use a lot of those raw materials. But you

550
00:32:21,920 --> 00:32:26,000
Speaker 1: but when you're developing skincare, which is very scientific and

551
00:32:26,160 --> 00:32:30,200
Speaker 1: very targeted, it's not like that's not appealing, Like that's

552
00:32:30,200 --> 00:32:32,000
Speaker 1: not the way to be well of that, Like that's

553
00:32:32,040 --> 00:32:36,160
Speaker 1: not really an alternative for you and for me as

554
00:32:36,200 --> 00:32:38,960
Speaker 1: a consumer, I'm frustrated by the idea that I can

555
00:32:39,000 --> 00:32:43,160
Speaker 1: either have something that's toxic and quote unquote works, or

556
00:32:43,240 --> 00:32:47,480
Speaker 1: something that's natural and quote unquote doesn't. Really I want

557
00:32:47,640 --> 00:32:52,320
Speaker 1: something that is healthy for my body. You know, I

558
00:32:52,320 --> 00:32:55,560
Speaker 1: think people forget that our skin is actually our largest organ,

559
00:32:55,840 --> 00:32:58,800
Speaker 1: you know, we're treating It's the only organ we have

560
00:32:59,200 --> 00:33:04,440
Speaker 1: interact with world every day in true contact, and so

561
00:33:05,440 --> 00:33:07,440
Speaker 1: to think about what we put on it and how

562
00:33:07,480 --> 00:33:09,680
Speaker 1: it affects all the rest of our organs and our

563
00:33:09,720 --> 00:33:13,160
Speaker 1: systems feels important. And you know, I want to take

564
00:33:13,200 --> 00:33:15,000
Speaker 1: care of my skin. I want I want my skin.

565
00:33:15,080 --> 00:33:17,120
Speaker 1: I mean, I'm sitting here on a zoom staring at

566
00:33:17,160 --> 00:33:20,240
Speaker 1: your face and you have the most insane glow I've

567
00:33:20,240 --> 00:33:22,480
Speaker 1: ever seen. I'm like, I want my skin to look

568
00:33:22,520 --> 00:33:28,400
Speaker 1: like your skin and also be healthy. But I'm curious,

569
00:33:28,400 --> 00:33:31,200
Speaker 1: you know, when we talk about the the stuff that

570
00:33:31,360 --> 00:33:36,680
Speaker 1: was so shocking to discover, you know, about what. To

571
00:33:36,720 --> 00:33:38,880
Speaker 1: your point, we've been brainwashed into thinking we need for

572
00:33:38,960 --> 00:33:41,400
Speaker 1: fifty years by these ad agencies, which by the way,

573
00:33:41,400 --> 00:33:44,360
Speaker 1: have largely been run by men who tell women that

574
00:33:44,360 --> 00:33:46,080
Speaker 1: they need to use these products that they don't use.

575
00:33:46,120 --> 00:33:49,200
Speaker 1: I'm like, this feels wrong. Oh, I know when we're

576
00:33:49,960 --> 00:33:54,480
Speaker 1: they have no known right, like who knows? And we learn,

577
00:33:54,560 --> 00:33:58,680
Speaker 1: we grow, and we learn should be innovating people. You know,

578
00:33:58,720 --> 00:34:02,360
Speaker 1: it's allowed, it's the goal. They're not doing anything wrong.

579
00:34:02,840 --> 00:34:05,320
Speaker 1: I'm just talking from the perspective of someone that it's

580
00:34:05,320 --> 00:34:07,920
Speaker 1: really the learning with quality and that it's really like

581
00:34:08,520 --> 00:34:12,399
Speaker 1: it's a priority. Maybe those decisions are questionable, but they're

582
00:34:12,440 --> 00:34:16,040
Speaker 1: not they're wrong with them. They're legal. You can do them,

583
00:34:16,320 --> 00:34:19,640
Speaker 1: you know. They're just because we can do something doesn't

584
00:34:19,640 --> 00:34:23,640
Speaker 1: mean we should. What when when you look at that

585
00:34:23,719 --> 00:34:25,880
Speaker 1: sort of swath of things, can you tell some of

586
00:34:25,880 --> 00:34:28,200
Speaker 1: the listeners, because you obviously have such an expertise in

587
00:34:28,200 --> 00:34:32,759
Speaker 1: this looking at ingredients that are allowed to be used

588
00:34:32,760 --> 00:34:35,440
Speaker 1: in the beauty industry, what are a couple of the

589
00:34:35,560 --> 00:34:38,160
Speaker 1: ingredients that are the most shocking to you that many

590
00:34:38,200 --> 00:34:43,160
Speaker 1: of us probably don't know are in personal care products. Um,

591
00:34:43,680 --> 00:34:48,120
Speaker 1: whoa so many like nail polish remover. It's in a

592
00:34:48,200 --> 00:34:59,080
Speaker 1: lot of products, um, battery acid, it's a emulsifier used uh,

593
00:34:59,239 --> 00:35:05,640
Speaker 1: a lot of derivatives from petroleum, lots of derivatives from

594
00:35:05,080 --> 00:35:10,200
Speaker 1: petro wait hold on. I have questions battery. Why would

595
00:35:10,200 --> 00:35:12,919
Speaker 1: battery as to be used as an emulstifier? What does

596
00:35:12,960 --> 00:35:15,480
Speaker 1: that mean in beauty? Like? What what is an emustifier

597
00:35:15,680 --> 00:35:20,680
Speaker 1: doing to a skin product? Yeah? And emulsifiers an ingredient

598
00:35:20,840 --> 00:35:26,480
Speaker 1: that mixes your water and your oil molecules together so

599
00:35:26,520 --> 00:35:29,279
Speaker 1: that they can so that they can merge. It's like

600
00:35:29,320 --> 00:35:31,919
Speaker 1: a bridge, and you need them every time that you're

601
00:35:31,920 --> 00:35:35,120
Speaker 1: doing gels, that you're doing emotions, that you're doing creams,

602
00:35:35,480 --> 00:35:38,800
Speaker 1: if you're doing like a hydrosol or like an essence.

603
00:35:39,080 --> 00:35:42,799
Speaker 1: Depending on the format, you might not need them. You're

604
00:35:42,840 --> 00:35:47,359
Speaker 1: doing like oils bombs, you might not need emultifiers. Um,

605
00:35:47,400 --> 00:35:52,239
Speaker 1: but you definitely need them when you're creating textures. Wow.

606
00:35:52,360 --> 00:35:56,240
Speaker 1: And and then why petroleum derivatives? Why on earth would

607
00:35:56,239 --> 00:36:00,200
Speaker 1: be use something that comes from oil on our can

608
00:36:01,440 --> 00:36:05,360
Speaker 1: Because when when a lot of those molecules are transformed,

609
00:36:05,920 --> 00:36:12,000
Speaker 1: they feel very silky, they feel moisturizing, they feel amazing,

610
00:36:12,520 --> 00:36:16,160
Speaker 1: you know. They don't like about the tactile and the

611
00:36:16,560 --> 00:36:20,279
Speaker 1: feeling of moisture, the feeling of like silk, like a

612
00:36:20,280 --> 00:36:22,560
Speaker 1: lot of that, like the methicne like a lot of

613
00:36:23,360 --> 00:36:27,720
Speaker 1: synthetic silicones. They just feel really nice. So they counteract

614
00:36:27,800 --> 00:36:31,080
Speaker 1: a lot of like stickiness or tackiness or you know,

615
00:36:31,200 --> 00:36:33,279
Speaker 1: or make the product just sit in a certain way.

616
00:36:33,920 --> 00:36:37,759
Speaker 1: And uh. And the reason why I don't like them,

617
00:36:38,239 --> 00:36:40,160
Speaker 1: all aside from the fact that they are derived from

618
00:36:40,160 --> 00:36:42,520
Speaker 1: patrol and was if they give you a false sense

619
00:36:42,600 --> 00:36:45,880
Speaker 1: of moisturization, like you're not really moisturized. You just have

620
00:36:46,000 --> 00:36:51,080
Speaker 1: like really big particles on top of the skin that

621
00:36:52,040 --> 00:36:55,360
Speaker 1: feel moisturized. But that is really not true moisture of

622
00:36:55,400 --> 00:37:00,279
Speaker 1: anything that you're clogging your pores. They're you know, like

623
00:37:00,320 --> 00:37:02,880
Speaker 1: they're just sitting in the last layer. They're not providing

624
00:37:02,960 --> 00:37:04,960
Speaker 1: true most surization, which is what you need in the

625
00:37:05,000 --> 00:37:08,279
Speaker 1: deepest layer of your skin, Like your hydration is in

626
00:37:08,320 --> 00:37:13,360
Speaker 1: the deep layer of the skin and only about is

627
00:37:13,360 --> 00:37:16,600
Speaker 1: in the surface. Okay, So so those things, what you're

628
00:37:16,600 --> 00:37:20,279
Speaker 1: explaining is that they almost sit on top of your

629
00:37:20,320 --> 00:37:24,480
Speaker 1: skin like a like a barrier layer rather than penetrating

630
00:37:24,520 --> 00:37:27,920
Speaker 1: in so so if something feels really silky because of

631
00:37:27,920 --> 00:37:32,400
Speaker 1: a petroleum byproduct, it's actually just it's kind of lying

632
00:37:32,440 --> 00:37:35,160
Speaker 1: to you, I'm realizing, because it makes your face feel smooth,

633
00:37:35,239 --> 00:37:40,200
Speaker 1: but it's not actually getting into your skin. No. Interesting,

634
00:37:40,320 --> 00:37:42,680
Speaker 1: They're just meant to provide a lot of like tactile

635
00:37:42,840 --> 00:37:47,960
Speaker 1: comfort and feel textures and not that that doesn't exist

636
00:37:48,400 --> 00:37:51,399
Speaker 1: in the natural world too, right, Like you need those

637
00:37:51,400 --> 00:37:54,680
Speaker 1: tactile ingredients that we use a lot from bamboo, and

638
00:37:54,719 --> 00:37:58,200
Speaker 1: we do use others that are made from ferments, and

639
00:37:58,360 --> 00:38:00,160
Speaker 1: you you need them because a lot of like raw

640
00:38:00,200 --> 00:38:03,200
Speaker 1: materials that you deal with are sticky tacky, you know,

641
00:38:03,280 --> 00:38:06,239
Speaker 1: like helluronic acid for example. It's a molecule that is

642
00:38:06,280 --> 00:38:10,120
Speaker 1: extremely sticky, and then you need to act that active

643
00:38:10,239 --> 00:38:12,680
Speaker 1: with something that provides a lot of like you know,

644
00:38:12,760 --> 00:38:17,760
Speaker 1: like silkiness, and you need those just for textures. But

645
00:38:17,760 --> 00:38:22,200
Speaker 1: but they are not derived from petroleum, right either. And

646
00:38:22,239 --> 00:38:25,200
Speaker 1: also a lot of the natural versions of that. They're

647
00:38:25,280 --> 00:38:29,719
Speaker 1: really also providing a lot of barrier protection, which is

648
00:38:29,760 --> 00:38:35,200
Speaker 1: really incredible because when you do products like moisturizers, you know,

649
00:38:35,280 --> 00:38:38,239
Speaker 1: like those deep hydrators, you also need to rely on

650
00:38:38,280 --> 00:38:43,040
Speaker 1: a lot of like barrier technology to keep that moisturizer

651
00:38:43,160 --> 00:38:46,520
Speaker 1: from evaporating from your skin and like keeping it sealed

652
00:38:46,640 --> 00:38:49,919
Speaker 1: inside of the skin. So that's another of the functions

653
00:38:49,960 --> 00:38:53,960
Speaker 1: that a lot of this silicones and silicone replacers do,

654
00:38:54,120 --> 00:38:57,000
Speaker 1: aside from the tactiles, that they also seal everything, and

655
00:38:57,440 --> 00:38:59,759
Speaker 1: you also need a lot of like like right now,

656
00:38:59,840 --> 00:39:02,600
Speaker 1: we just launch a moisturizer that it's for our younger

657
00:39:02,640 --> 00:39:06,600
Speaker 1: clients and it's called the water Lock and younger skin

658
00:39:07,280 --> 00:39:10,960
Speaker 1: they still produce very efficiently moisturization in the skin. So

659
00:39:11,000 --> 00:39:13,960
Speaker 1: it's not like you know, when you're dirties and that

660
00:39:14,080 --> 00:39:17,200
Speaker 1: your skin mechanisms to start like degrading and then you

661
00:39:17,200 --> 00:39:20,279
Speaker 1: start producing less cells, you start producing less moisture. When

662
00:39:20,280 --> 00:39:23,680
Speaker 1: you're young, you produce good you know, like your moisture

663
00:39:23,760 --> 00:39:26,640
Speaker 1: level is good typically. But what's effect that it's the

664
00:39:26,760 --> 00:39:30,600
Speaker 1: last layer, which is the one that it's really susceptible

665
00:39:30,640 --> 00:39:33,520
Speaker 1: to the environment because it's the layer that if you're

666
00:39:33,600 --> 00:39:36,520
Speaker 1: like in the desert, it gets dehydrated and or if

667
00:39:36,560 --> 00:39:39,799
Speaker 1: you're like in a c it's suffered. So this moisturizer

668
00:39:39,800 --> 00:39:42,640
Speaker 1: has a lot of like water trapping technology that traps

669
00:39:42,680 --> 00:39:45,239
Speaker 1: water in that last layer with a lot of spears,

670
00:39:45,280 --> 00:39:49,399
Speaker 1: a lot of like different um sugar carbohydrates. We use

671
00:39:49,480 --> 00:39:53,320
Speaker 1: a lot of peptides as well, and then we also

672
00:39:53,800 --> 00:39:56,680
Speaker 1: I think that that formula has the bamboo silicones as

673
00:39:56,719 --> 00:40:01,560
Speaker 1: well to provide additional silkiness to the skin. So it's

674
00:40:01,600 --> 00:40:04,040
Speaker 1: like one of those raw materials that you have to

675
00:40:04,120 --> 00:40:08,440
Speaker 1: play with. But those are more functional ingredients, not necessarily

676
00:40:08,520 --> 00:40:11,480
Speaker 1: ingredients to give your results, right, like ingredients to give

677
00:40:11,480 --> 00:40:14,880
Speaker 1: your results. Those are like more like actives, got it.

678
00:40:15,000 --> 00:40:17,319
Speaker 1: So you have to think about the actives, the things

679
00:40:17,320 --> 00:40:19,600
Speaker 1: that are giving people the results that they want, and

680
00:40:19,680 --> 00:40:23,400
Speaker 1: you have to think about the required sort of elemental

681
00:40:23,560 --> 00:40:26,120
Speaker 1: ingredients that make them feel the way we're accustomed to

682
00:40:26,160 --> 00:40:31,040
Speaker 1: them feeling, and stabilizers and there's it's amazing really how

683
00:40:31,120 --> 00:40:36,080
Speaker 1: much chemistry goes into all of this. And I feel

684
00:40:36,080 --> 00:40:41,319
Speaker 1: like we're more I feel like these conversations in a

685
00:40:41,360 --> 00:40:45,480
Speaker 1: way have permeated more into the culture, Like we're aware

686
00:40:45,680 --> 00:40:47,600
Speaker 1: of a lot more than we used to be. But

687
00:40:47,640 --> 00:40:51,080
Speaker 1: I think back when you started this company, you know,

688
00:40:51,120 --> 00:40:57,040
Speaker 1: two thousand five, people weren't really talking about green beauty

689
00:40:57,160 --> 00:41:01,040
Speaker 1: or or ingredient lists the way they are now. So uh,

690
00:41:01,040 --> 00:41:03,120
Speaker 1: you know, I know you said that so many people

691
00:41:04,560 --> 00:41:06,920
Speaker 1: essentially told you you were crazy to try to do this,

692
00:41:07,040 --> 00:41:09,360
Speaker 1: and that all the chemists said there was no way

693
00:41:10,440 --> 00:41:16,520
Speaker 1: it was was the beauty industry also unwelcoming to to

694
00:41:16,600 --> 00:41:22,080
Speaker 1: this kind of idea. I mean, I honestly have never

695
00:41:22,160 --> 00:41:25,960
Speaker 1: been someone that are like really close to the trade

696
00:41:26,239 --> 00:41:29,160
Speaker 1: that I'm like, oh, what do you think? You know?

697
00:41:29,239 --> 00:41:32,120
Speaker 1: I was just kind of like really solo developing this

698
00:41:32,960 --> 00:41:37,200
Speaker 1: and uh and and just really the only thing that

699
00:41:37,239 --> 00:41:42,239
Speaker 1: I've always cared about is my client. The industry it's

700
00:41:42,360 --> 00:41:46,160
Speaker 1: on board or not, it was really irrelevant, right, no,

701
00:41:46,440 --> 00:41:50,600
Speaker 1: because it's got the power of my customers and what

702
00:41:50,680 --> 00:41:55,319
Speaker 1: they're looking for. Um. I think that overall, though, I

703
00:41:55,360 --> 00:41:59,840
Speaker 1: think that the beauty industry has responded a lot of

704
00:41:59,840 --> 00:42:02,560
Speaker 1: the for an industries to trying to be more healthy

705
00:42:02,640 --> 00:42:07,040
Speaker 1: with the whole clean which, in my opinion, eventually everything

706
00:42:07,080 --> 00:42:11,480
Speaker 1: will be clean because you know why products right or

707
00:42:12,280 --> 00:42:15,520
Speaker 1: pay definitely not pay a lot of money for dirty products.

708
00:42:17,160 --> 00:42:21,960
Speaker 1: But but yeah, I mean, it's it's it's just like been.

709
00:42:22,200 --> 00:42:24,960
Speaker 1: I think that the the fact that we exist and

710
00:42:24,960 --> 00:42:27,239
Speaker 1: that it was able to we were able to make

711
00:42:27,280 --> 00:42:29,920
Speaker 1: it happen, it was actually very encouraging for other people

712
00:42:29,920 --> 00:42:34,520
Speaker 1: that made I started thinking about this or started getting

713
00:42:34,560 --> 00:42:37,040
Speaker 1: ideas of how to use different raw materials that they

714
00:42:37,040 --> 00:42:40,680
Speaker 1: were really obscure and like no mention to them before.

715
00:42:40,719 --> 00:42:43,480
Speaker 1: And then you're like, oh, actually, you know this wax

716
00:42:43,520 --> 00:42:46,680
Speaker 1: from olives is a really great I'm alsified. For example,

717
00:42:46,719 --> 00:42:50,160
Speaker 1: like that's also fuires that we buy its waxes from olives.

718
00:42:50,880 --> 00:42:53,520
Speaker 1: So I think it's so cool because in a way,

719
00:42:53,600 --> 00:42:57,680
Speaker 1: and you were saying this earlier, you know that a

720
00:42:57,760 --> 00:43:01,000
Speaker 1: lot of people could tell you how it had been done,

721
00:43:02,000 --> 00:43:04,400
Speaker 1: how the status quo is maintained, but you wanted to

722
00:43:04,440 --> 00:43:08,560
Speaker 1: do something completely new. How do you actually go about

723
00:43:08,840 --> 00:43:14,680
Speaker 1: beginning a company as an entrepreneur? What was involved in

724
00:43:14,680 --> 00:43:18,040
Speaker 1: in the beginning? How did you find things like wax

725
00:43:18,080 --> 00:43:23,440
Speaker 1: from olives and and tree bark from wherever? And you

726
00:43:23,480 --> 00:43:26,640
Speaker 1: know the science so you could do this? You know?

727
00:43:26,719 --> 00:43:29,520
Speaker 1: How how did you know what to do? Because there's

728
00:43:29,560 --> 00:43:31,800
Speaker 1: so many people who I would wager are are listening

729
00:43:31,800 --> 00:43:34,600
Speaker 1: to this conversation thinking I'm so inspired. But where do

730
00:43:34,680 --> 00:43:39,719
Speaker 1: you start? I? Um, you know, first and foremost, I

731
00:43:39,760 --> 00:43:42,880
Speaker 1: think that the first thing that it's the most important

732
00:43:42,880 --> 00:43:45,000
Speaker 1: of you want to start a company is to make

733
00:43:45,040 --> 00:43:50,680
Speaker 1: sure that whatever you are producing makes people's lives better.

734
00:43:51,600 --> 00:43:54,040
Speaker 1: I think that there are too many products out there.

735
00:43:54,080 --> 00:43:55,839
Speaker 1: It's like given in the Beauty and the super Bowl

736
00:43:55,840 --> 00:43:58,279
Speaker 1: asked me, like what do you think, and I'm like,

737
00:43:58,560 --> 00:44:01,120
Speaker 1: I honestly have no time to about competition. There are

738
00:44:01,120 --> 00:44:05,359
Speaker 1: too many Everything sounds very similar to me, like I'm

739
00:44:05,400 --> 00:44:07,359
Speaker 1: just really focused on what I'm doing and what I'm

740
00:44:07,400 --> 00:44:09,880
Speaker 1: delivering to my clients, and I honestly don't have a

741
00:44:09,880 --> 00:44:13,120
Speaker 1: lot of time for distractions, you know what I mean,

742
00:44:13,200 --> 00:44:15,720
Speaker 1: Like it's art or team is not a big team.

743
00:44:16,040 --> 00:44:18,359
Speaker 1: So I think that it's really important that whatever you're

744
00:44:18,440 --> 00:44:22,399
Speaker 1: making it's really different, and that also super important. It's

745
00:44:22,440 --> 00:44:25,000
Speaker 1: making the life of your client better. And that also

746
00:44:25,880 --> 00:44:29,600
Speaker 1: by the fact that your product exists, more trash is

747
00:44:29,640 --> 00:44:32,240
Speaker 1: not created into the world, which is a different subject

748
00:44:32,280 --> 00:44:34,440
Speaker 1: that we haven't talked about, but that has been super

749
00:44:34,440 --> 00:44:37,040
Speaker 1: important to me since the beginning, which is I want

750
00:44:37,080 --> 00:44:41,200
Speaker 1: to make sure that the products are in itself sustainable,

751
00:44:41,520 --> 00:44:43,719
Speaker 1: you know, because a lot of times it's just a

752
00:44:43,760 --> 00:44:47,359
Speaker 1: lot of like when you read sustainability efforts, you're like,

753
00:44:47,440 --> 00:44:51,200
Speaker 1: if they revolve around giving a lot of money to

754
00:44:51,400 --> 00:44:56,920
Speaker 1: third parties, supporting a charity, changing one too, from being

755
00:44:57,160 --> 00:45:01,480
Speaker 1: bioplastic and all that is like really nice and and

756
00:45:01,520 --> 00:45:04,440
Speaker 1: I think that that is all great steps, but that's

757
00:45:04,520 --> 00:45:07,279
Speaker 1: not enough to call yourself a sustainable company. To have

758
00:45:07,320 --> 00:45:11,640
Speaker 1: a sustainable company, the product that you produce must in

759
00:45:11,719 --> 00:45:14,719
Speaker 1: it in itself be sustainable, you know what I mean,

760
00:45:14,760 --> 00:45:17,880
Speaker 1: like the existence of that. You know, it's like our creams,

761
00:45:18,320 --> 00:45:21,600
Speaker 1: they're not gonna pollute the air, they won't pollute the water,

762
00:45:21,640 --> 00:45:25,480
Speaker 1: they're completely biodegradable. We try to reduce waste by being

763
00:45:25,520 --> 00:45:28,040
Speaker 1: able to make it ourselves. You know, there's a lot

764
00:45:28,480 --> 00:45:31,960
Speaker 1: like sustainabilities built into the whole thing. And I think

765
00:45:32,000 --> 00:45:34,480
Speaker 1: that that is also super important if you're gonna start

766
00:45:34,520 --> 00:45:38,839
Speaker 1: a company nowadays, and that it's not an afterthought or

767
00:45:38,880 --> 00:45:41,359
Speaker 1: like a marketing claim, but it's something that really it's

768
00:45:41,360 --> 00:45:44,240
Speaker 1: almost like a three sixty approach that goes into almost

769
00:45:44,280 --> 00:45:47,160
Speaker 1: every decision that you make as a as a brand.

770
00:45:47,960 --> 00:45:50,680
Speaker 1: Uh So, after I figured out that my product was

771
00:45:50,719 --> 00:45:54,239
Speaker 1: really going to elevate my clients quality of life, I

772
00:45:54,360 --> 00:45:58,360
Speaker 1: honestly just started reading books on the subject and I

773
00:45:58,360 --> 00:46:03,400
Speaker 1: would be And then actual world it's so so diverse

774
00:46:03,560 --> 00:46:06,360
Speaker 1: because you have a lot of different sciences in the

775
00:46:06,440 --> 00:46:10,000
Speaker 1: natural world. You have homeopathy, you have essential oils, you

776
00:46:10,080 --> 00:46:13,759
Speaker 1: have herbalism, you have like all the green biotech. You know,

777
00:46:13,840 --> 00:46:16,520
Speaker 1: Like there's a lot of different things. So there's a

778
00:46:16,560 --> 00:46:19,000
Speaker 1: lot of different things to read. There's also a lot

779
00:46:19,080 --> 00:46:22,560
Speaker 1: of like skin biologists, cosmetic chemists. So I would just

780
00:46:22,680 --> 00:46:24,680
Speaker 1: buy a lot of books, and those books that I

781
00:46:24,719 --> 00:46:29,480
Speaker 1: really liked, I would contact the author and I would

782
00:46:30,080 --> 00:46:33,120
Speaker 1: bio and I would be like, oh, he is the

783
00:46:33,160 --> 00:46:35,960
Speaker 1: president of the Society of Cosmetic Chemists in the UK,

784
00:46:36,200 --> 00:46:38,719
Speaker 1: and I would just like ring them and I'd be like, Hi,

785
00:46:39,560 --> 00:46:41,719
Speaker 1: I want to get the email. Who's you know? Like,

786
00:46:41,800 --> 00:46:43,560
Speaker 1: could you give me the email? I really want to

787
00:46:43,600 --> 00:46:46,200
Speaker 1: talk to him about this idea. I would send him

788
00:46:46,239 --> 00:46:48,480
Speaker 1: the email with what I thought, tell him to give

789
00:46:48,480 --> 00:46:50,279
Speaker 1: me some dates that I want to go visit him

790
00:46:50,280 --> 00:46:52,680
Speaker 1: in London, and then I would go to London talk

791
00:46:52,760 --> 00:46:55,880
Speaker 1: to him and put me in touch with someone, and

792
00:46:55,880 --> 00:46:57,840
Speaker 1: then that someone would put me in touch with someone,

793
00:46:57,880 --> 00:46:59,680
Speaker 1: and then I would read another book and I would

794
00:46:59,680 --> 00:47:02,080
Speaker 1: come to at them and then it was like a

795
00:47:02,160 --> 00:47:05,560
Speaker 1: whole network of people. And that's when you realize that

796
00:47:05,640 --> 00:47:08,160
Speaker 1: you can never do anything alone. I need also a

797
00:47:08,160 --> 00:47:11,840
Speaker 1: lot of people that are able to help you selflessly,

798
00:47:12,040 --> 00:47:15,680
Speaker 1: you know, like like that also are intellectually curious about

799
00:47:15,719 --> 00:47:18,080
Speaker 1: what you're doing, because there's no way that from being

800
00:47:18,120 --> 00:47:21,280
Speaker 1: a small brand you can really compensate people for working

801
00:47:21,280 --> 00:47:23,480
Speaker 1: in your project for years, you know what I mean.

802
00:47:26,080 --> 00:47:28,360
Speaker 1: And that's how it began. And then I just started.

803
00:47:28,400 --> 00:47:30,319
Speaker 1: And then the more that I learned and the more

804
00:47:30,400 --> 00:47:33,600
Speaker 1: that I meet with all this chemist, the more that

805
00:47:33,640 --> 00:47:36,239
Speaker 1: I became fascinated, the more that I started learning and

806
00:47:36,280 --> 00:47:40,680
Speaker 1: then comprehending, like I don't formulate our products, but I

807
00:47:40,719 --> 00:47:44,239
Speaker 1: am kind of like the you know, like I we

808
00:47:44,320 --> 00:47:46,240
Speaker 1: have our own laps and we have our own chemists

809
00:47:46,280 --> 00:47:49,400
Speaker 1: that work with us, and my team is like super fabulous,

810
00:47:50,360 --> 00:47:52,920
Speaker 1: but I'm they're giving them feedback about like oh, I

811
00:47:53,000 --> 00:47:57,200
Speaker 1: like that raw material that it's really amazing for vascular permeability,

812
00:47:57,440 --> 00:47:59,880
Speaker 1: or let's add that raw material that we found for

813
00:48:00,040 --> 00:48:03,280
Speaker 1: epidermal thickness, or wow, this would be a great product

814
00:48:03,360 --> 00:48:06,160
Speaker 1: for that lab that created you know in you know,

815
00:48:06,239 --> 00:48:10,040
Speaker 1: in Israel, those molecules that help relax wrinkles, Like let's

816
00:48:10,040 --> 00:48:13,080
Speaker 1: add them formula and maybe let's create a redundancy and

817
00:48:13,160 --> 00:48:15,480
Speaker 1: let's add that. So I've learned a lot about how

818
00:48:15,520 --> 00:48:20,040
Speaker 1: the skin works to the I'm able to advise on

819
00:48:20,160 --> 00:48:23,239
Speaker 1: like the curation of the raw materials because I love

820
00:48:23,280 --> 00:48:26,319
Speaker 1: this idea that every formula has a lot of staggered

821
00:48:26,400 --> 00:48:29,319
Speaker 1: like there's a whole strategy behind the formulation. That it's

822
00:48:29,360 --> 00:48:33,640
Speaker 1: not just about vitamin C and that's it. It's about

823
00:48:33,760 --> 00:48:36,600
Speaker 1: a lot because the skin has so many processes and

824
00:48:36,719 --> 00:48:39,880
Speaker 1: so many things to take care of, right, Like vitamin

825
00:48:39,920 --> 00:48:42,440
Speaker 1: C is an amazing antioxidant, but it's not like the

826
00:48:42,560 --> 00:48:45,960
Speaker 1: be all end all of like cosmetic chemistry, you know

827
00:48:46,000 --> 00:48:49,840
Speaker 1: what I mean, So you know all the needs of

828
00:48:49,880 --> 00:48:52,360
Speaker 1: the skin. It's like, Okay, the skin needs proper blood

829
00:48:52,360 --> 00:48:55,880
Speaker 1: flow from your bloodstream and that comes into your third layer.

830
00:48:55,960 --> 00:48:58,080
Speaker 1: So we need to really reinforce that layer so you're

831
00:48:58,120 --> 00:49:00,840
Speaker 1: getting all the nutrition that you're getting from food in

832
00:49:00,960 --> 00:49:03,640
Speaker 1: that layers where you produce holluronic acid. To in order

833
00:49:03,719 --> 00:49:08,160
Speaker 1: to effectively moisturize a skin. Skin, you need to get

834
00:49:08,200 --> 00:49:10,399
Speaker 1: to the dermal layer and you really need to help

835
00:49:10,480 --> 00:49:15,839
Speaker 1: stimulate holloronic acid production there. That layers all your you know,

836
00:49:15,960 --> 00:49:19,120
Speaker 1: your collagen fibers, so that's where you produce collagen, and

837
00:49:19,160 --> 00:49:21,879
Speaker 1: those fibers related they need to grow you know, it's

838
00:49:21,920 --> 00:49:25,880
Speaker 1: like there's a whole approach depending on what you're making.

839
00:49:26,080 --> 00:49:29,040
Speaker 1: It's so cool and it's so inspiring, and I love

840
00:49:29,160 --> 00:49:32,719
Speaker 1: learning about how all the systems in the body are

841
00:49:32,760 --> 00:49:37,040
Speaker 1: reflected in the systems of the skin. It's so it

842
00:49:37,080 --> 00:49:40,120
Speaker 1: feels like the most fun nerdy rabbit hole to jump down.

843
00:49:40,120 --> 00:49:42,640
Speaker 1: And I can understand why once you started, you just

844
00:49:42,680 --> 00:49:46,080
Speaker 1: were like off for the races. You know, you you

845
00:49:46,160 --> 00:49:49,799
Speaker 1: talked about how you don't want to do what many

846
00:49:49,880 --> 00:49:53,440
Speaker 1: by companies do, which is subcontract everything. You know, you

847
00:49:53,440 --> 00:49:55,640
Speaker 1: you want to make things, you want to supervise them.

848
00:49:55,680 --> 00:49:57,640
Speaker 1: I mean on on your own farm. You know, you

849
00:49:57,719 --> 00:50:00,160
Speaker 1: moved from New York to Vermont. You can do all

850
00:50:00,200 --> 00:50:03,160
Speaker 1: of this on your property, which I just think is

851
00:50:03,200 --> 00:50:06,600
Speaker 1: the coolest thing. And then I'm curious because you're also

852
00:50:06,640 --> 00:50:10,600
Speaker 1: talking about the size and scope of teams, kinists, mixers,

853
00:50:10,640 --> 00:50:15,719
Speaker 1: you know, sourcing material. Does there's obviously incredible benefit to

854
00:50:16,320 --> 00:50:19,879
Speaker 1: making your own products and benefit to the consumer. Does

855
00:50:19,920 --> 00:50:24,200
Speaker 1: it also make things more expensive from a practical perspective

856
00:50:24,719 --> 00:50:28,680
Speaker 1: to to do it the way that you do it? Yeah, everything,

857
00:50:28,760 --> 00:50:33,960
Speaker 1: it's like everything more expensive. I think that's somehow and

858
00:50:34,040 --> 00:50:36,919
Speaker 1: I hope that you know that you know, people don't

859
00:50:36,960 --> 00:50:40,239
Speaker 1: get this the wrong way, but you know it's it's like,

860
00:50:40,400 --> 00:50:44,719
Speaker 1: you know, we all get excited with the shirt right

861
00:50:44,920 --> 00:50:48,120
Speaker 1: until we realize what does it take to make a

862
00:50:48,200 --> 00:50:51,439
Speaker 1: thirty shirt? Right. It's like a lot of people don't

863
00:50:51,440 --> 00:50:57,520
Speaker 1: are not get paid paid fair wages were involved. The

864
00:50:57,640 --> 00:51:00,920
Speaker 1: materials might not be the finest. Yeah, if you want

865
00:51:01,000 --> 00:51:03,719
Speaker 1: something that it's high quality, that it's durable, that it's

866
00:51:03,800 --> 00:51:06,960
Speaker 1: good for you, good for the earth a lot, and

867
00:51:07,040 --> 00:51:10,200
Speaker 1: that also the packaging is responsible, that it's made the

868
00:51:10,360 --> 00:51:15,040
Speaker 1: right way. Yeah, that things need to be cheap. It's

869
00:51:15,080 --> 00:51:18,920
Speaker 1: really not coherent with the realities of what you pay

870
00:51:19,320 --> 00:51:22,640
Speaker 1: to make those decisions, you know what I mean. Like,

871
00:51:22,880 --> 00:51:26,279
Speaker 1: if you want raw materials that are natural, that cost more.

872
00:51:26,280 --> 00:51:28,400
Speaker 1: If you want raw materials that are organic, now that

873
00:51:28,520 --> 00:51:32,400
Speaker 1: costs even more. Do you want materials that are bioengineered

874
00:51:32,440 --> 00:51:36,000
Speaker 1: and that actually are grown but that are a bioengineered

875
00:51:36,040 --> 00:51:39,800
Speaker 1: but grown responsibly, that are also extracted the right way,

876
00:51:39,840 --> 00:51:42,640
Speaker 1: that it's made with the right methods, that it's fair tray,

877
00:51:42,640 --> 00:51:46,960
Speaker 1: that it's GMO free. Then you want packaging that doesn't pollute.

878
00:51:47,000 --> 00:51:49,440
Speaker 1: So you know, you have to custom make a lot

879
00:51:49,480 --> 00:51:52,799
Speaker 1: of our bottles because they are that's because glass is

880
00:51:52,840 --> 00:51:56,520
Speaker 1: infinitely recyclable. And then the boxes are made with curtains

881
00:51:56,560 --> 00:52:00,359
Speaker 1: that come from FORCE certified forests that you know, they

882
00:52:00,400 --> 00:52:03,160
Speaker 1: grow responsibly and they don't deplete like all of those

883
00:52:03,200 --> 00:52:08,000
Speaker 1: things that everything adds up, so that and that's the

884
00:52:08,040 --> 00:52:11,400
Speaker 1: result of the price points, not like an arbitrary number

885
00:52:11,480 --> 00:52:14,080
Speaker 1: that I decided to like just put in there, like oh,

886
00:52:14,280 --> 00:52:17,359
Speaker 1: this is dred dollars because that is said that it's

887
00:52:17,360 --> 00:52:20,480
Speaker 1: five founder dogs. No, it's a result of all the

888
00:52:20,560 --> 00:52:26,239
Speaker 1: things that are inside. You also have that have multiple

889
00:52:26,480 --> 00:52:29,759
Speaker 1: ingredients in them and not just one, because I love

890
00:52:29,840 --> 00:52:33,040
Speaker 1: the idea of making formulas where people get multiple results

891
00:52:33,080 --> 00:52:36,560
Speaker 1: from the products, not just one, but mostly then that

892
00:52:36,840 --> 00:52:40,359
Speaker 1: that keeps adding, you know, and and and uh and

893
00:52:40,440 --> 00:52:43,920
Speaker 1: hopefully a lot of our clients like really appreciate everything

894
00:52:43,960 --> 00:52:46,160
Speaker 1: that happens and that we do behind the scenes to

895
00:52:46,200 --> 00:52:48,879
Speaker 1: be able to make our products, including to be able

896
00:52:48,920 --> 00:52:52,960
Speaker 1: to make them ourselves because that's even more expensive. Yes, right,

897
00:52:53,480 --> 00:52:55,799
Speaker 1: So what would your advice be, because you know, we

898
00:52:55,880 --> 00:53:00,239
Speaker 1: definitely have a lot of like younger women and like

899
00:53:00,400 --> 00:53:04,600
Speaker 1: early professionals who are listening and and for listeners who

900
00:53:04,680 --> 00:53:09,320
Speaker 1: don't yet have the budget to spend a lot on skincare,

901
00:53:09,360 --> 00:53:14,440
Speaker 1: but who really want to use clean and and holistic products.

902
00:53:14,480 --> 00:53:17,040
Speaker 1: Do you have advice on where you start or advice

903
00:53:17,120 --> 00:53:20,480
Speaker 1: on maybe even what to what to cut out and

904
00:53:20,480 --> 00:53:25,640
Speaker 1: and maybe look for in skincare? Sure, so it depends

905
00:53:25,640 --> 00:53:29,320
Speaker 1: on the age group, right, So if you're younger, um,

906
00:53:29,360 --> 00:53:32,040
Speaker 1: you know, I'm by younger, I mean like twenty five

907
00:53:32,120 --> 00:53:34,480
Speaker 1: and younger. So you're rich, you don't need a lot

908
00:53:34,480 --> 00:53:37,719
Speaker 1: of products. Your skin still works pretty well, right, Like,

909
00:53:37,760 --> 00:53:40,000
Speaker 1: you just need to keep it clean, keep it moisturized,

910
00:53:40,120 --> 00:53:45,560
Speaker 1: and maybe exfoliated every so often. Mm hmm. And when

911
00:53:45,560 --> 00:53:48,480
Speaker 1: you start getting older and you need to support your

912
00:53:48,480 --> 00:53:51,720
Speaker 1: skin on the anti aging front, then you need aside

913
00:53:51,719 --> 00:53:54,280
Speaker 1: from the clanser, then you need the two most important

914
00:53:54,280 --> 00:53:56,800
Speaker 1: anti aging products, which is your serum and your I

915
00:53:56,960 --> 00:53:59,839
Speaker 1: cream which is where all the anti aging typically lie.

916
00:54:00,040 --> 00:54:05,520
Speaker 1: Some products. And then you might need additional masks if

917
00:54:05,560 --> 00:54:09,040
Speaker 1: you're dry or you know, or maybe ask if you're

918
00:54:09,080 --> 00:54:12,160
Speaker 1: like breaking out and your blemish prone. But I think

919
00:54:12,200 --> 00:54:14,439
Speaker 1: that it really depends on your priorities. Like I think

920
00:54:14,440 --> 00:54:17,880
Speaker 1: that if you're older and you're trying to maximize anti aging,

921
00:54:18,640 --> 00:54:21,439
Speaker 1: definitely investing in a serum and or I cream it's

922
00:54:21,480 --> 00:54:24,480
Speaker 1: like the most important. And maybe the cleanser doesn't need

923
00:54:24,520 --> 00:54:28,040
Speaker 1: to be as high, you know, it doesn't need to

924
00:54:28,040 --> 00:54:32,320
Speaker 1: be as intense in the treatment category, right Or maybe

925
00:54:32,560 --> 00:54:35,520
Speaker 1: that ruman that I cream give you a moisture that

926
00:54:35,560 --> 00:54:38,280
Speaker 1: you don't need an added moisturizer because they are already

927
00:54:38,360 --> 00:54:40,319
Speaker 1: taking care of that for you, which is the case

928
00:54:40,360 --> 00:54:43,919
Speaker 1: of all of serums that are also very moisturizing. Uh.

929
00:54:44,239 --> 00:54:49,360
Speaker 1: It's really prioritizing what you want to work on and

930
00:54:49,360 --> 00:54:52,200
Speaker 1: and and I think that that's probably how I would

931
00:54:52,280 --> 00:54:55,120
Speaker 1: do it. If I, let's say, don't have the budget

932
00:54:55,160 --> 00:54:59,360
Speaker 1: to have like a full ritual, right, um is that

933
00:54:59,440 --> 00:55:02,040
Speaker 1: then I would be like, Okay, my eyes are the

934
00:55:02,040 --> 00:55:04,799
Speaker 1: most important thing for me, so let me start there.

935
00:55:05,239 --> 00:55:07,799
Speaker 1: M hm, you know which, I believe that that is,

936
00:55:07,840 --> 00:55:10,200
Speaker 1: By the way, the most important anti aging product is

937
00:55:10,280 --> 00:55:14,319
Speaker 1: your I cream um more than your serum. It's your

938
00:55:14,360 --> 00:55:17,160
Speaker 1: IRA because that's where we get our first wrinkles. That

939
00:55:17,280 --> 00:55:20,880
Speaker 1: skin also has a lot more issues, Like that area

940
00:55:20,880 --> 00:55:23,080
Speaker 1: of your face has a lot more issues than like

941
00:55:23,160 --> 00:55:25,399
Speaker 1: the rest of your face, right the rest of your face,

942
00:55:25,800 --> 00:55:29,480
Speaker 1: like a serum for example, typically when you develop a serum.

943
00:55:29,560 --> 00:55:32,640
Speaker 1: You add a lot of anti aging ingredients at multiple levels.

944
00:55:33,280 --> 00:55:36,200
Speaker 1: But then an I cream has all of those anti

945
00:55:36,239 --> 00:55:38,960
Speaker 1: aging ingredients, but then it considers other things that don't

946
00:55:39,000 --> 00:55:41,400
Speaker 1: happen around your skin, Like around the eye area, we

947
00:55:41,400 --> 00:55:43,560
Speaker 1: get a lot of dark shadows, so you have to

948
00:55:43,840 --> 00:55:47,720
Speaker 1: add a lot of ingredients for vascular health. Also around

949
00:55:47,719 --> 00:55:50,960
Speaker 1: the eye area we get puffy, we retain fluids, so

950
00:55:51,080 --> 00:55:53,440
Speaker 1: you need to bring a lot of blood flow and

951
00:55:53,480 --> 00:55:55,240
Speaker 1: you need to bring on a lot of exceedent nation.

952
00:55:55,400 --> 00:55:58,120
Speaker 1: You know, It's like I think that the are like

953
00:55:58,360 --> 00:56:03,560
Speaker 1: literally the most important priority at least for me um

954
00:56:03,600 --> 00:56:09,080
Speaker 1: in terms of product. Mm hmm. That's so cool when

955
00:56:09,280 --> 00:56:12,320
Speaker 1: when you look back, we talked about, you know, this

956
00:56:12,480 --> 00:56:15,239
Speaker 1: being your tenure annipersary and how exciting that is for

957
00:56:15,280 --> 00:56:19,279
Speaker 1: the company. Um, I know you began this endeavor in

958
00:56:19,320 --> 00:56:22,080
Speaker 1: two thousand five, but you officially launched in two thousand ten.

959
00:56:23,760 --> 00:56:27,919
Speaker 1: How How were you able to get the word out

960
00:56:28,080 --> 00:56:30,920
Speaker 1: so quickly? How how do you think now in hindsight

961
00:56:30,960 --> 00:56:34,240
Speaker 1: you realize you you've been able to build this business

962
00:56:34,320 --> 00:56:36,279
Speaker 1: in the way that you have Because again, I just

963
00:56:36,320 --> 00:56:39,480
Speaker 1: think that as an entrepreneur, you're so inspiring and there's

964
00:56:40,000 --> 00:56:41,600
Speaker 1: a lot of people who are going to learn so

965
00:56:41,680 --> 00:56:45,359
Speaker 1: much from your story. So looking back, as you're about

966
00:56:45,400 --> 00:56:48,720
Speaker 1: to celebrate this milestone, do you do you have observations

967
00:56:48,760 --> 00:56:51,959
Speaker 1: to share with the listeners about how you did this

968
00:56:52,160 --> 00:56:54,680
Speaker 1: and and maybe what you would recommend they do if

969
00:56:54,680 --> 00:56:58,560
Speaker 1: they're trying to start a business of some kind. Yeah.

970
00:56:58,719 --> 00:57:01,040
Speaker 1: And by the way, I, if I know, means think

971
00:57:01,120 --> 00:57:03,160
Speaker 1: that the way that I did it is the only

972
00:57:03,200 --> 00:57:07,400
Speaker 1: way I think that people to adapt depending on their circumstances.

973
00:57:07,560 --> 00:57:10,720
Speaker 1: I mean I was a tiny company with no marketing budget,

974
00:57:10,800 --> 00:57:13,840
Speaker 1: and you know, and it's still to date our marketing

975
00:57:13,880 --> 00:57:16,600
Speaker 1: Like I think that we hire our first UH team

976
00:57:16,600 --> 00:57:19,040
Speaker 1: member for marketing like two and a half years ago,

977
00:57:19,160 --> 00:57:22,280
Speaker 1: So just so you know how much we suck in marketing,

978
00:57:24,720 --> 00:57:27,040
Speaker 1: Like it's never been like a big payer. Like we're

979
00:57:27,080 --> 00:57:29,240
Speaker 1: a product company, you know, like we put all of

980
00:57:29,280 --> 00:57:32,560
Speaker 1: our energy in the products, and like marketing like the

981
00:57:32,640 --> 00:57:35,320
Speaker 1: last thing that we think about, which is not necessarily

982
00:57:35,360 --> 00:57:38,160
Speaker 1: the case or maybe wise for a lot of other companies.

983
00:57:39,360 --> 00:57:43,680
Speaker 1: But I am a big believer in the power of

984
00:57:43,920 --> 00:57:46,880
Speaker 1: like word of mouth. I think that that's how I

985
00:57:46,880 --> 00:57:49,120
Speaker 1: got started. It was all word about. I started doing

986
00:57:49,200 --> 00:57:50,840
Speaker 1: a lot of the things that I had learned from

987
00:57:50,840 --> 00:57:54,240
Speaker 1: my grandmother and started doing a lot of spa parties.

988
00:57:54,280 --> 00:57:57,960
Speaker 1: And I remember traveling around the US doing a lot

989
00:57:58,000 --> 00:58:01,000
Speaker 1: of them, like my friends and bread friends in Balibu,

990
00:58:01,160 --> 00:58:03,360
Speaker 1: my friends in New York, my friends in Miami, my

991
00:58:03,440 --> 00:58:06,200
Speaker 1: friends here, and they're like really, just hey, gather a

992
00:58:06,200 --> 00:58:09,200
Speaker 1: couple of friends. And you know, I had been spending

993
00:58:09,240 --> 00:58:12,880
Speaker 1: so much time developing the products that I was dying

994
00:58:13,080 --> 00:58:16,040
Speaker 1: for feedback about like what do you think? You know?

995
00:58:16,120 --> 00:58:17,800
Speaker 1: Do you like them? Do you not like them? Like

996
00:58:17,920 --> 00:58:20,320
Speaker 1: is it working? Is it not working? And and not

997
00:58:20,400 --> 00:58:23,720
Speaker 1: only did I finished a lot of my formulas with

998
00:58:23,760 --> 00:58:27,720
Speaker 1: a lot of those beauty classes, but also I started

999
00:58:27,760 --> 00:58:30,840
Speaker 1: like my first customers from those beauty classes, and I

1000
00:58:30,960 --> 00:58:34,320
Speaker 1: started my first website from a lot of those customers.

1001
00:58:34,320 --> 00:58:37,040
Speaker 1: And then one of those cars, I think it was

1002
00:58:37,080 --> 00:58:40,360
Speaker 1: one of the um this girl that worked that Vogue

1003
00:58:40,880 --> 00:58:44,439
Speaker 1: and she loved it so much. And for my launch here,

1004
00:58:45,040 --> 00:58:47,760
Speaker 1: we got like a huge story in Vogue, which was

1005
00:58:47,800 --> 00:58:50,800
Speaker 1: like a dream come true and uh, and it was

1006
00:58:50,840 --> 00:58:53,080
Speaker 1: so amazing. I think that we got like a five

1007
00:58:53,200 --> 00:58:57,800
Speaker 1: page spread and Vogue, which is unheard of now and uh.

1008
00:58:57,880 --> 00:59:02,040
Speaker 1: And I also think that the US and the journalists,

1009
00:59:02,160 --> 00:59:04,520
Speaker 1: Like a lot of like the beauty editors were just

1010
00:59:04,600 --> 00:59:07,000
Speaker 1: really inspired what what we were doing, and it was

1011
00:59:07,040 --> 00:59:11,240
Speaker 1: so innovative and so different that they like, I'm eternally

1012
00:59:11,320 --> 00:59:14,040
Speaker 1: grateful for everybody that has helped me to spread the

1013
00:59:14,080 --> 00:59:16,520
Speaker 1: word and and just really love our products. And I

1014
00:59:16,520 --> 00:59:20,040
Speaker 1: think that the last thing is that people just really

1015
00:59:20,160 --> 00:59:23,520
Speaker 1: enjoy using them. They see results. It's like the results

1016
00:59:23,560 --> 00:59:26,600
Speaker 1: are on the niable. So it's like when something is

1017
00:59:26,600 --> 00:59:28,880
Speaker 1: giving your results, you continue buying it and you keep

1018
00:59:28,880 --> 00:59:31,320
Speaker 1: talking about it. And I think that that is the

1019
00:59:31,440 --> 00:59:33,440
Speaker 1: key to success, to be able to make a product

1020
00:59:33,480 --> 00:59:36,680
Speaker 1: that people want to want to keep using and when

1021
00:59:36,720 --> 00:59:39,920
Speaker 1: I keep buying and that love the experience. And also

1022
00:59:40,000 --> 00:59:43,600
Speaker 1: like our formulas are a very aromatic experience, which I

1023
00:59:43,640 --> 00:59:46,760
Speaker 1: know that it's not for everybody, but a lot of

1024
00:59:46,840 --> 00:59:50,200
Speaker 1: us see skincare as a way of soothing and calming

1025
00:59:50,320 --> 00:59:52,760
Speaker 1: and like that ritual that just brings a lot of

1026
00:59:52,800 --> 00:59:57,680
Speaker 1: like calm life and like self pampering, right, and and

1027
00:59:58,480 --> 01:00:01,560
Speaker 1: those our products you can smell nature, you know, like

1028
01:00:01,640 --> 01:00:06,640
Speaker 1: they bring a lot of comfort to people's to people's lives.

1029
01:00:07,160 --> 01:00:10,440
Speaker 1: And that's that's how we did it. Honestly, there was

1030
01:00:10,520 --> 01:00:14,480
Speaker 1: nothing there was not like if I couldn't go back,

1031
01:00:14,560 --> 01:00:17,240
Speaker 1: there was nothing that we did. I mean, we've always

1032
01:00:17,240 --> 01:00:20,400
Speaker 1: been a very generous brand. So when such and such

1033
01:00:20,440 --> 01:00:23,440
Speaker 1: assistant calls us and this and that one wants, we've

1034
01:00:23,480 --> 01:00:28,280
Speaker 1: always you know, we've always been very generous. Uh and

1035
01:00:28,400 --> 01:00:31,960
Speaker 1: let people try it and uh and that has been really,

1036
01:00:32,000 --> 01:00:36,200
Speaker 1: like really really amazing for us. Mm hmm. That's cool.

1037
01:00:37,320 --> 01:00:40,400
Speaker 1: When you talk about skincare as a ritual, what that

1038
01:00:40,440 --> 01:00:42,840
Speaker 1: feels like now and the way that you grew up

1039
01:00:43,200 --> 01:00:46,920
Speaker 1: seeing it in you know, generations of women in your family.

1040
01:00:47,840 --> 01:00:52,160
Speaker 1: What is your daily skincare ritual? How do you how

1041
01:00:52,200 --> 01:00:56,080
Speaker 1: do you practice self care that way? Well, I practice

1042
01:00:56,120 --> 01:00:58,960
Speaker 1: self care in many other ways than just skincare. I

1043
01:00:59,840 --> 01:01:02,240
Speaker 1: I've been I do a couple of things. I monitor

1044
01:01:02,360 --> 01:01:05,840
Speaker 1: my sleep really well, but at least seven to eight

1045
01:01:05,880 --> 01:01:08,120
Speaker 1: hours every night, and then the weekends I try to

1046
01:01:08,120 --> 01:01:14,040
Speaker 1: even sleep nine if I can get them in. Um. Also,

1047
01:01:14,080 --> 01:01:17,400
Speaker 1: I try to exercise, because I think that exercise has

1048
01:01:17,400 --> 01:01:21,880
Speaker 1: been really amazing to help not only you know, obviously

1049
01:01:21,960 --> 01:01:24,400
Speaker 1: like it's amazing for your health, but it's also amazing

1050
01:01:24,440 --> 01:01:27,400
Speaker 1: to control stress. And stress is a big part of

1051
01:01:27,480 --> 01:01:30,640
Speaker 1: like how you know, the controlling stress has a place

1052
01:01:30,680 --> 01:01:33,320
Speaker 1: a big role in how your skin looks because there's

1053
01:01:33,400 --> 01:01:36,680
Speaker 1: a real connection between your emotions and your skin. It's

1054
01:01:36,720 --> 01:01:40,960
Speaker 1: actually a new field of study called psycho dermatology. I

1055
01:01:41,040 --> 01:01:44,880
Speaker 1: take bath with my kids. I try to eat really well,

1056
01:01:45,040 --> 01:01:46,680
Speaker 1: Like I try to eat a lot of fruits and

1057
01:01:46,720 --> 01:01:49,560
Speaker 1: a lot of vegetables. And I love during my day

1058
01:01:49,600 --> 01:01:53,040
Speaker 1: with this really packed smoothie with like lots of berries

1059
01:01:53,600 --> 01:01:59,480
Speaker 1: and lots of supplements like powder. I love um adding

1060
01:01:59,520 --> 01:02:04,320
Speaker 1: a lot of uh marine collagen from vital proteins. I

1061
01:02:04,400 --> 01:02:11,200
Speaker 1: also love adding mkuna prurians for mood regulation from this

1062
01:02:11,240 --> 01:02:15,560
Speaker 1: company called sun Potion. Um. We atill have like this

1063
01:02:15,680 --> 01:02:19,640
Speaker 1: amazing like superpoot food powders that I just add that

1064
01:02:19,720 --> 01:02:25,160
Speaker 1: has like a lot of like dried freeze algaees, vegetables, fruits.

1065
01:02:25,200 --> 01:02:29,840
Speaker 1: It's also a lot of magnesium UM. And then I

1066
01:02:29,840 --> 01:02:33,840
Speaker 1: start my day with that and then my skincare. I

1067
01:02:33,840 --> 01:02:38,800
Speaker 1: am a believer on layering, but believer inconsistency, like doing

1068
01:02:38,840 --> 01:02:41,560
Speaker 1: it every twelve hours and doing the same steps every

1069
01:02:41,560 --> 01:02:46,240
Speaker 1: twelve hours. So yeah, like in the morning, I love

1070
01:02:46,320 --> 01:02:50,320
Speaker 1: I started they always with an exfoliation because at night

1071
01:02:51,120 --> 01:02:53,680
Speaker 1: we ah we produce a lot of that skin cells

1072
01:02:53,680 --> 01:02:55,680
Speaker 1: when we're sleeping, you know, like when we're sleeping are

1073
01:02:55,800 --> 01:02:59,760
Speaker 1: certain rhythm kicks on. You know, like this rhythm that

1074
01:02:59,800 --> 01:03:02,840
Speaker 1: we have that resets all of our organs, and that

1075
01:03:02,880 --> 01:03:06,640
Speaker 1: typically kicks on around like ten pm at night more

1076
01:03:06,760 --> 01:03:09,760
Speaker 1: or less. And as part of all those processes is

1077
01:03:09,800 --> 01:03:12,400
Speaker 1: your skin gets her reset. And for the skin, one

1078
01:03:12,400 --> 01:03:14,400
Speaker 1: of the things that that means is that a lot

1079
01:03:14,480 --> 01:03:17,680
Speaker 1: of your old skin cells die, a lot of the

1080
01:03:17,720 --> 01:03:20,120
Speaker 1: new skin cells grow, you know, like the skin is

1081
01:03:20,160 --> 01:03:23,360
Speaker 1: like an organ that it's in constant transformation. So you

1082
01:03:23,440 --> 01:03:25,680
Speaker 1: wake up and I love the idea of removing all

1083
01:03:25,720 --> 01:03:28,320
Speaker 1: that that skin cells that have accumulated at night. It's

1084
01:03:28,320 --> 01:03:30,800
Speaker 1: not like my skin is dirty, you know, I've been sleeping.

1085
01:03:31,200 --> 01:03:36,800
Speaker 1: But in exfoliation is key. And then after that exfoliation,

1086
01:03:36,920 --> 01:03:39,400
Speaker 1: I love to layer products in this order because I

1087
01:03:39,440 --> 01:03:43,960
Speaker 1: just think that there's definitely a science to layering you

1088
01:03:44,000 --> 01:03:45,840
Speaker 1: can get the most out of your results. So I

1089
01:03:45,920 --> 01:03:50,040
Speaker 1: love to always start with an essence because essences are

1090
01:03:50,840 --> 01:03:56,960
Speaker 1: not only hydrating products, but they're also provided penetration enhancement.

1091
01:03:57,120 --> 01:04:00,480
Speaker 1: So a lot of products that you add after an

1092
01:04:00,600 --> 01:04:03,320
Speaker 1: essence are gonna go deeper instead of the skin. So

1093
01:04:03,480 --> 01:04:08,280
Speaker 1: essences really help you maximize your routine. That's why for me,

1094
01:04:08,520 --> 01:04:11,680
Speaker 1: essences are not like a luxury or optional. They're really

1095
01:04:11,720 --> 01:04:14,120
Speaker 1: like a must because they allow me to make the

1096
01:04:14,160 --> 01:04:16,960
Speaker 1: most out of everything that I apply. Afterwards, Now I

1097
01:04:17,040 --> 01:04:21,000
Speaker 1: do the essence, and then after the essence, I always

1098
01:04:21,120 --> 01:04:25,280
Speaker 1: layer in the order in which the product the molecular

1099
01:04:25,360 --> 01:04:28,080
Speaker 1: sizes of the product, right like you always want to

1100
01:04:28,120 --> 01:04:33,120
Speaker 1: do the products smaller molecular sizes first, and then the

1101
01:04:33,120 --> 01:04:36,560
Speaker 1: the bigger molecules last. Like for example, oil should always

1102
01:04:36,560 --> 01:04:40,880
Speaker 1: be last because oils penetrates everything, but not everything penetrates

1103
01:04:40,960 --> 01:04:45,480
Speaker 1: oil um. So typically the products that have the smaller

1104
01:04:45,480 --> 01:04:48,640
Speaker 1: molecular sizes are your ie cream and your serum because

1105
01:04:48,640 --> 01:04:51,520
Speaker 1: those two products work in the deepest layer of your skin.

1106
01:04:52,320 --> 01:04:55,000
Speaker 1: So a lot of our pre eye creams and our

1107
01:04:55,040 --> 01:04:58,160
Speaker 1: serums they're all about working in your dermis where all

1108
01:04:58,160 --> 01:05:00,520
Speaker 1: of the anti aging is really happening in the skin.

1109
01:05:01,280 --> 01:05:05,160
Speaker 1: Then after I apply those two, and then you want

1110
01:05:05,160 --> 01:05:09,520
Speaker 1: to lay your moisturizer because moisturizer has ingredients in multiple

1111
01:05:09,560 --> 01:05:12,360
Speaker 1: molecular sizes, just because you need the hydration inside and

1112
01:05:12,400 --> 01:05:15,000
Speaker 1: you also need hydration outside, so you want to layer

1113
01:05:15,080 --> 01:05:19,120
Speaker 1: that because you know, you have like that deep hydration,

1114
01:05:19,240 --> 01:05:22,560
Speaker 1: but then you also have the superficial hydration. And then

1115
01:05:22,680 --> 01:05:26,320
Speaker 1: after moisturizer, then use when you do face oil or

1116
01:05:26,360 --> 01:05:28,480
Speaker 1: you do sunscreen, or you do any of those like

1117
01:05:28,600 --> 01:05:32,240
Speaker 1: bigger molecules things that are more there to provide nutrition,

1118
01:05:32,320 --> 01:05:38,160
Speaker 1: to provide more barrier protection. Uh. They're not necessarily working

1119
01:05:38,240 --> 01:05:41,840
Speaker 1: deep down in the skin or anything like that. Uh.

1120
01:05:41,880 --> 01:05:44,880
Speaker 1: And that's what I do every day. That's what I

1121
01:05:44,920 --> 01:05:47,840
Speaker 1: do every single day, morning and night and night. I

1122
01:05:47,880 --> 01:05:51,080
Speaker 1: would like to change things up a little bit in

1123
01:05:51,120 --> 01:05:54,520
Speaker 1: the in the cleansing front, like I love to double clans.

1124
01:05:54,600 --> 01:05:57,160
Speaker 1: Like I always love starting with an oil cleanser, which

1125
01:05:57,240 --> 01:06:00,520
Speaker 1: is always amazing to remove dirt and party goals and

1126
01:06:00,560 --> 01:06:06,240
Speaker 1: remove makeup. Oil is really effective at removing big particles

1127
01:06:06,280 --> 01:06:11,280
Speaker 1: from the skin. They're fabulous for that. But then if

1128
01:06:11,320 --> 01:06:14,120
Speaker 1: you start with an oil cleanser, then how do you

1129
01:06:14,160 --> 01:06:18,200
Speaker 1: get the oil off for the other things to penetral

1130
01:06:18,520 --> 01:06:22,360
Speaker 1: the oil cleanser that our oil oil cleanser has an

1131
01:06:22,360 --> 01:06:25,840
Speaker 1: emulsifying system, so you cleanse and then you put water

1132
01:06:26,000 --> 01:06:30,440
Speaker 1: and then it like turns into a milk. Cool. Oh

1133
01:06:30,520 --> 01:06:35,040
Speaker 1: you're listening, it's so cool. Yeah, I'm literally we're talking,

1134
01:06:35,040 --> 01:06:36,840
Speaker 1: and I'm like, I keep putting the microphone on my

1135
01:06:36,920 --> 01:06:43,800
Speaker 1: knee and taking notes on the commuter moisturizer. At night,

1136
01:06:44,040 --> 01:06:45,760
Speaker 1: I mean, I used the same I cream on the

1137
01:06:45,800 --> 01:06:48,760
Speaker 1: same serum, because those two products shouldn't be changed between

1138
01:06:48,800 --> 01:06:51,320
Speaker 1: morning and night, because those two products are more about

1139
01:06:52,000 --> 01:06:54,520
Speaker 1: cumulative results, so you really need to use them every

1140
01:06:54,560 --> 01:06:56,680
Speaker 1: twelve hours. You know. Those are the products that I

1141
01:06:56,760 --> 01:07:03,800
Speaker 1: call for your skin up tomorrow right then. While your cleansers, moisturizers, masks, oils,

1142
01:07:03,880 --> 01:07:07,000
Speaker 1: they're more about like your skin today, Like I'm dirty, okay,

1143
01:07:07,000 --> 01:07:09,240
Speaker 1: I need a cleanser. Oh my skin is fry. I

1144
01:07:09,240 --> 01:07:12,600
Speaker 1: need a moisturizer right like that. That's not not about

1145
01:07:12,640 --> 01:07:17,280
Speaker 1: cumulative results. That's about like right here right now. So

1146
01:07:17,320 --> 01:07:20,080
Speaker 1: at night I like to change up and use more

1147
01:07:20,120 --> 01:07:22,160
Speaker 1: of like a like creme Reach. I don't know if

1148
01:07:22,160 --> 01:07:25,640
Speaker 1: you're familiar with that like super like rich cream that

1149
01:07:25,680 --> 01:07:28,400
Speaker 1: we have that it's the one that I use, and

1150
01:07:28,440 --> 01:07:30,840
Speaker 1: then I mix it with a couple drops of our

1151
01:07:31,400 --> 01:07:34,240
Speaker 1: retinoi and nutrient face oil and that's what I do

1152
01:07:34,360 --> 01:07:39,640
Speaker 1: every night. That's so cool, Okay, You've been so generous

1153
01:07:39,680 --> 01:07:42,600
Speaker 1: with your time and your advice. Thank you so much.

1154
01:07:42,640 --> 01:07:44,880
Speaker 1: I have one final question for you, and it's my

1155
01:07:44,960 --> 01:07:47,800
Speaker 1: favorite thing to ask everyone who comes on the podcast.

1156
01:07:48,520 --> 01:07:50,720
Speaker 1: As you know, the title of our show is called

1157
01:07:50,760 --> 01:07:54,480
Speaker 1: work in progress. And I wonder when you hear that phrase,

1158
01:07:54,600 --> 01:07:58,280
Speaker 1: what comes to mind as something that is a work

1159
01:07:58,280 --> 01:08:02,040
Speaker 1: in progress in your life right now, whether it's personal, professional,

1160
01:08:02,200 --> 01:08:07,840
Speaker 1: as a career, woman, as a mom, anything. Really, I

1161
01:08:07,880 --> 01:08:11,240
Speaker 1: think that being a mom is a working progress for me,

1162
01:08:12,080 --> 01:08:14,440
Speaker 1: you know, like I I I mean, I don't know

1163
01:08:14,440 --> 01:08:18,880
Speaker 1: how you guys don't have kids right yet? No? Uh,

1164
01:08:19,080 --> 01:08:21,080
Speaker 1: you know, I have never been one of those people

1165
01:08:21,120 --> 01:08:22,600
Speaker 1: that I was like, oh my god, I kind of

1166
01:08:22,640 --> 01:08:25,040
Speaker 1: way to have kids and to be a mom, you know,

1167
01:08:25,080 --> 01:08:26,920
Speaker 1: like you know, I don't know. I always tell my

1168
01:08:26,960 --> 01:08:28,880
Speaker 1: mom like I feel like I'm not like a natural

1169
01:08:28,920 --> 01:08:33,719
Speaker 1: mother and uh and uh. And I have three kids

1170
01:08:35,680 --> 01:08:42,320
Speaker 1: that I'm constantly rethinking my motherhood, um and raise my

1171
01:08:42,400 --> 01:08:46,559
Speaker 1: children and the relationship that I have with them. It's

1172
01:08:47,479 --> 01:08:50,799
Speaker 1: a working progress because as they change and they become older,

1173
01:08:50,920 --> 01:08:53,760
Speaker 1: like you know, a lot of their expectations and what

1174
01:08:53,880 --> 01:08:56,680
Speaker 1: they come to you for changes. So now it's like,

1175
01:08:57,360 --> 01:09:00,080
Speaker 1: you know, I am like the advice like they have

1176
01:09:00,120 --> 01:09:03,800
Speaker 1: a lot of advice around like girls in their classroom

1177
01:09:03,880 --> 01:09:06,640
Speaker 1: that they love and you know, how do I And

1178
01:09:07,040 --> 01:09:11,120
Speaker 1: you know, also like someone other like finding their fashion

1179
01:09:11,240 --> 01:09:13,680
Speaker 1: styles and who are you know, how do they want

1180
01:09:13,720 --> 01:09:17,240
Speaker 1: to address? And like what you know? And they're so different,

1181
01:09:17,400 --> 01:09:21,240
Speaker 1: and that that part of my life is a constant

1182
01:09:21,240 --> 01:09:23,880
Speaker 1: work in progress. So I think that that's what comes

1183
01:09:23,920 --> 01:09:27,160
Speaker 1: to mind because I'm always thinking about how my role

1184
01:09:27,320 --> 01:09:33,479
Speaker 1: changes so much with them too. That's so cool, that's

1185
01:09:33,520 --> 01:09:38,120
Speaker 1: so cool. I really appreciate you sharing that. I think

1186
01:09:38,160 --> 01:09:43,360
Speaker 1: that so many women have, you know, been told again

1187
01:09:43,400 --> 01:09:46,240
Speaker 1: by by all this messaging we get about how we're

1188
01:09:46,240 --> 01:09:48,280
Speaker 1: supposed to look and how we're supposed to be. There's

1189
01:09:48,320 --> 01:09:52,640
Speaker 1: so much messaging around motherhood. And I've been so inspired

1190
01:09:52,720 --> 01:09:54,880
Speaker 1: by some of the women in my life who share

1191
01:09:55,240 --> 01:09:59,400
Speaker 1: what's beautiful, what's really beautiful, and what's brutal and what's

1192
01:09:59,400 --> 01:10:05,360
Speaker 1: amazing and it's confusing and and I heard, uh Jada

1193
01:10:05,439 --> 01:10:08,640
Speaker 1: Pinkett Smith was interviewed on a podcast I listened to

1194
01:10:08,720 --> 01:10:11,960
Speaker 1: a few months ago, and she was talking about how

1195
01:10:12,080 --> 01:10:13,920
Speaker 1: she had to come to terms with the fact that

1196
01:10:13,960 --> 01:10:18,240
Speaker 1: as a mother, her job is to kind of shield

1197
01:10:18,520 --> 01:10:22,280
Speaker 1: and and shepherd and also stay out of the way

1198
01:10:22,600 --> 01:10:25,639
Speaker 1: of her children as they become the adults that they've

1199
01:10:25,640 --> 01:10:30,200
Speaker 1: been destined to be, and and I just thought, wow,

1200
01:10:30,240 --> 01:10:34,280
Speaker 1: that's so cool and vulnerable, and also must feel so

1201
01:10:34,360 --> 01:10:38,759
Speaker 1: complicated because when they're little babies, they need you for everything,

1202
01:10:38,800 --> 01:10:41,360
Speaker 1: and then when they get older and independent, you still

1203
01:10:41,400 --> 01:10:43,360
Speaker 1: have to teach them stuff, but you have to encourage

1204
01:10:43,360 --> 01:10:45,519
Speaker 1: their independence. And when do you know when to step

1205
01:10:45,520 --> 01:10:48,240
Speaker 1: in and when to step back? And I just I

1206
01:10:48,880 --> 01:10:51,559
Speaker 1: observe with some of my friends, and I think back

1207
01:10:51,600 --> 01:10:54,000
Speaker 1: on my own relationship with my mother, and I listened

1208
01:10:54,000 --> 01:10:56,960
Speaker 1: to women like you who admire, and I realized it

1209
01:10:57,040 --> 01:11:00,120
Speaker 1: must just feel like such an ever changing dance. And

1210
01:11:01,160 --> 01:11:04,280
Speaker 1: I like when people are willing to kind of share

1211
01:11:04,360 --> 01:11:08,040
Speaker 1: inside looks at that and listen, none of us are perfect,

1212
01:11:08,120 --> 01:11:12,400
Speaker 1: right like we we all try our best, and we

1213
01:11:12,479 --> 01:11:16,960
Speaker 1: all make mistakes. And you know, I definitely I can

1214
01:11:17,040 --> 01:11:19,760
Speaker 1: tell you that I've made many mistakes that you're like, oh,

1215
01:11:19,800 --> 01:11:23,320
Speaker 1: why did I do that? Like it was the best response,

1216
01:11:23,560 --> 01:11:26,640
Speaker 1: or you know, why did I scream? Like she was

1217
01:11:26,760 --> 01:11:29,280
Speaker 1: just you know, she just caught me at the right moment,

1218
01:11:29,439 --> 01:11:31,280
Speaker 1: you know, like at the moment where I was just

1219
01:11:31,320 --> 01:11:34,560
Speaker 1: like really after like a like I was just irritated

1220
01:11:34,600 --> 01:11:37,599
Speaker 1: after something and and you and I think that all

1221
01:11:37,640 --> 01:11:42,439
Speaker 1: of those opportunities on all those things that happened is

1222
01:11:42,479 --> 01:11:45,080
Speaker 1: just really a reminder that you know, there'll be tomorrow,

1223
01:11:45,360 --> 01:11:47,880
Speaker 1: you know, where you're gonna be able to correct that

1224
01:11:48,520 --> 01:11:51,679
Speaker 1: and think about it and react better to all those

1225
01:11:51,720 --> 01:11:54,800
Speaker 1: things and and not and learn how to not be

1226
01:11:55,000 --> 01:11:59,240
Speaker 1: so tough on myself because I feel that, you know,

1227
01:11:59,320 --> 01:12:01,920
Speaker 1: especially when I was starting the business and it was

1228
01:12:01,960 --> 01:12:04,280
Speaker 1: having them, I remember being a point where I was

1229
01:12:04,320 --> 01:12:09,400
Speaker 1: like so hard on myself. It was so wow, I like,

1230
01:12:09,439 --> 01:12:13,240
Speaker 1: I'm a lunatic, Like I would like I would never

1231
01:12:13,320 --> 01:12:15,880
Speaker 1: treat anybody the way I treat myself, you know, or

1232
01:12:15,920 --> 01:12:20,160
Speaker 1: expect this sort of things from anybody, like what's wrong

1233
01:12:20,200 --> 01:12:22,640
Speaker 1: with me? And I think that I'm able to just

1234
01:12:22,760 --> 01:12:25,599
Speaker 1: positively like, well, you know, yeah, that was not great.

1235
01:12:25,640 --> 01:12:29,519
Speaker 1: I'm going to apologize and um and the next time

1236
01:12:29,560 --> 01:12:31,160
Speaker 1: I'm going to tell her that when she has this

1237
01:12:31,240 --> 01:12:33,160
Speaker 1: every thing, she should just ask me this way, and

1238
01:12:33,200 --> 01:12:36,680
Speaker 1: I'm gonna try to react this way, and just releasing

1239
01:12:36,800 --> 01:12:40,120
Speaker 1: tomorrow as an opportunity to just act differently and not

1240
01:12:40,280 --> 01:12:44,200
Speaker 1: give yourself hard time, because I mean, our role already

1241
01:12:44,320 --> 01:12:47,920
Speaker 1: as woman in the world is so complicated, right, It's

1242
01:12:47,960 --> 01:12:50,599
Speaker 1: like we have like all the motherhood's now if you work,

1243
01:12:51,160 --> 01:12:54,559
Speaker 1: it's like all those responsibilities that you have also, and

1244
01:12:54,640 --> 01:12:57,639
Speaker 1: it's like and sometimes we just don't even allow our

1245
01:12:57,680 --> 01:13:00,400
Speaker 1: partners to help us, right because we feel that that's

1246
01:13:00,439 --> 01:13:02,680
Speaker 1: not okay that we should do at all. And and

1247
01:13:02,760 --> 01:13:06,040
Speaker 1: actually a big proponent of actually like no, let them

1248
01:13:06,120 --> 01:13:10,200
Speaker 1: be like holding a capital and let them be alone.

1249
01:13:10,280 --> 01:13:12,960
Speaker 1: They will figure it out, they all do. It's like

1250
01:13:13,080 --> 01:13:16,559
Speaker 1: sometimes we just don't give them the opportunity to be

1251
01:13:16,720 --> 01:13:19,360
Speaker 1: with them a whole day and have to like change diapers,

1252
01:13:19,479 --> 01:13:22,760
Speaker 1: and it will it will probably look very different than

1253
01:13:22,800 --> 01:13:24,720
Speaker 1: the way that you do things, but they will be

1254
01:13:25,320 --> 01:13:27,599
Speaker 1: you will be their way, you know. And it's and

1255
01:13:27,640 --> 01:13:30,400
Speaker 1: I feel that sometimes we even don't even allow that

1256
01:13:30,760 --> 01:13:35,240
Speaker 1: to happen. Help. It's like the available because we think

1257
01:13:35,280 --> 01:13:37,280
Speaker 1: that we are the only ones to know how to

1258
01:13:37,920 --> 01:13:42,640
Speaker 1: do the mothering and uh and that is uh sometimes

1259
01:13:42,680 --> 01:13:44,760
Speaker 1: not great for us because we just don't have time.

1260
01:13:44,800 --> 01:13:47,280
Speaker 1: And sometimes we honestly don't have all the answers either.

1261
01:13:47,400 --> 01:13:50,600
Speaker 1: We need to, you know, ask around and be like

1262
01:13:50,640 --> 01:13:53,880
Speaker 1: what do you think how would you handle that? And

1263
01:13:54,000 --> 01:13:57,240
Speaker 1: just getting all the help that you can get. I

1264
01:13:57,320 --> 01:14:01,040
Speaker 1: really love that a lot. It's so cool. It's nice too,

1265
01:14:01,720 --> 01:14:03,680
Speaker 1: and I think it's nice to your point to be

1266
01:14:03,760 --> 01:14:13,560
Speaker 1: able to just express it. It's really neat. Yeah, totally.

1267
01:14:14,840 --> 01:14:19,400
Speaker 1: Communication is key. I feel that women don't communicate enough

1268
01:14:19,479 --> 01:14:23,479
Speaker 1: on like what's really happening sometimes then that just creates

1269
01:14:23,520 --> 01:14:28,840
Speaker 1: a lot of resentment and like internal angers and things

1270
01:14:28,880 --> 01:14:31,120
Speaker 1: that we hold onto instead of just saying, like what

1271
01:14:31,200 --> 01:14:33,800
Speaker 1: really works and what doesn't work, And that's sometimes it's

1272
01:14:33,840 --> 01:14:37,400
Speaker 1: like an easy fix when you just communicate how important

1273
01:14:37,439 --> 01:14:42,760
Speaker 1: our things are to us here here. Thank you so much.

1274
01:14:42,840 --> 01:14:45,760
Speaker 1: This has been so fun. You're welcome. Thank you so

1275
01:14:45,840 --> 01:14:50,599
Speaker 1: much for having me. It was so fun to chat

1276
01:14:50,760 --> 01:14:53,080
Speaker 1: and to talk about skin care and talk about so

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Speaker 1: many things. I feel we covered a wide range of

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Speaker 1: topics here. This show is executive produced by me, Sophia Bush,

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Speaker 1: and sim Sarna. Our associate producer is Cate Linlee. Our

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Speaker 1: editor is Josh Wendish, and our music was written by

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Speaker 1: Jack Garrett and produced by Mark Foster. This show is

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Speaker 1: brought to you by Cambrilliant Anatomy M M M