WEBVTT - Holidays Sales Remain Strong Despite Inflation Numbers

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<v Speaker 1>This is Bloomberg Business Week. I'm Carole Masser and I'm

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<v Speaker 1>With us, we've got a great force. James Demmert his

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<v Speaker 1>chief investment officer in Main Street Research roughly to billion

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<v Speaker 1>dollars in assets under management, and it joins us via

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<v Speaker 1>zoom here in the United States. So James, good to

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<v Speaker 1>have you here with all of us. Um, how do

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<v Speaker 1>you think about We've just got a few more days

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<v Speaker 1>left here in two that China news. Does that dramatically

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<v Speaker 1>change your thoughts for happy holidays? Um? You know it doesn't.

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<v Speaker 1>And I think that this is the you know, the

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<v Speaker 1>hallmark of two is the markets continue to fool themselves.

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<v Speaker 1>That the fete is done, China is going to reopen,

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<v Speaker 1>uh Inflation is coming down faster than expected, and it's

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<v Speaker 1>this classic bear market rallies, you know, with this head

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<v Speaker 1>fake that we've been going through throughout the year. So

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<v Speaker 1>I don't don't you know, in our research suggests that

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<v Speaker 1>this bear market. Yet we've made a lot of progress,

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<v Speaker 1>you know, I'd say we're two thirds of the way

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<v Speaker 1>through it. But the evaluation of equities versus what's going

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<v Speaker 1>on with FED policy and the economy, there in dis

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<v Speaker 1>equilibrium and that needs to be brought together. And let

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<v Speaker 1>me think it probably happens in the first quarter, right

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<v Speaker 1>before we start a new business cycle on a new

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<v Speaker 1>pool market. Well what's the catalyst for that, though, James?

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<v Speaker 1>I mean when we talk about sort of what sort

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<v Speaker 1>of gets us to that equilibrium? Is it a fat

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<v Speaker 1>pause is at that pivot that everybody is waiting for,

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<v Speaker 1>or is it something else? Thank you? I don't think

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<v Speaker 1>it is as clear as as people like it to be.

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<v Speaker 1>And I think you could go back to a metric

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<v Speaker 1>that we use often when when the fete is in

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<v Speaker 1>this goal, which is you really want the FED funds rate,

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<v Speaker 1>which is now what for and change to be closer

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<v Speaker 1>to the inflation rate, which is seven, so we're far away,

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<v Speaker 1>So that would be one metric I would look at

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<v Speaker 1>and say, you know, those two, those two have to

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<v Speaker 1>come together. Now. That can happen with time, and I

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<v Speaker 1>think maybe a few months might do it, or it

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<v Speaker 1>can come with prices, right, Inflation could come down faster

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<v Speaker 1>than expected. So any of those things could cause the

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<v Speaker 1>FED to be less determined. But we know from their

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<v Speaker 1>last meeting they made it very clear they are determined

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<v Speaker 1>to try to get to two, which we frankly think

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<v Speaker 1>is a recession without question. I mean, you were far

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<v Speaker 1>from to at this point, so they would really have

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<v Speaker 1>to bring the hammer down and they may. And I

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<v Speaker 1>think that's why equity investors need to understand it isn't

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<v Speaker 1>over yet with the bear market now the bullmark is

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<v Speaker 1>not far but price wise, it could be painful before

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<v Speaker 1>well how painful because I know that you and the

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<v Speaker 1>team expect that the market will bottom, perhaps in the

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<v Speaker 1>first quarter of How deep is that bottom, How painful

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<v Speaker 1>is it going to be? And what kind of bull

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<v Speaker 1>market are we expecting in an era of higher rates.

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<v Speaker 1>I think those are great questions and and there's there's

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<v Speaker 1>something that you want to make a New Year's resolution

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<v Speaker 1>about to bring that up. You meditation, do it right

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<v Speaker 1>if you've owned test of stock or the sp whatever,

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<v Speaker 1>use risk management tools and stop losses and all that stuff.

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<v Speaker 1>As we go towards the end of this bearer market,

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<v Speaker 1>and you know, think about it this way. We think

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<v Speaker 1>the odds of a mild recession are very high and

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<v Speaker 1>something deeper possible. So if that's the case, look at

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<v Speaker 1>market history. Indexes typically fall somewhere between thirty eight and

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<v Speaker 1>depending upon which case you want to look at, at

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<v Speaker 1>our worst case, what we were down twenty in the

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<v Speaker 1>large indexes. So we really haven't even if we go

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<v Speaker 1>back to the old low gotten valuations to where we

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<v Speaker 1>normally see a real bottom. And I think on top

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<v Speaker 1>of that, you just haven't seen investor's sentiment get to

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<v Speaker 1>those levels. Also that you know, you sort of want

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<v Speaker 1>to say, hey, valuations, sentiment is awful. This is probably

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<v Speaker 1>marking that bottom that we're looking for. And again, yes,

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<v Speaker 1>we're looking for in the first quarter of the year.

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<v Speaker 1>The cool thing is, at least we do think it's

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<v Speaker 1>cool as as finance geeks, is that the new bowl market.

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<v Speaker 1>Another new Year's resolution you don't need to be as

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<v Speaker 1>heavily in technology, and I think that that's really going

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<v Speaker 1>to be important. I've heard that before, only from people

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<v Speaker 1>to come roaring back into technology. Having said that, James,

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<v Speaker 1>you've seen a lot of market cycles, more than three

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<v Speaker 1>decades worth. Uh Barns has singled you out as a

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<v Speaker 1>top advisor ranking. Um, that's a good place to be

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<v Speaker 1>and it means you know, you've made some really good

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<v Speaker 1>market calls. So in terms of this market environment, does

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<v Speaker 1>it remind you of another how do you see it?

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<v Speaker 1>Is it very opportunistic for investors at this point? Or

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<v Speaker 1>another difficult one and just got about a minute or

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<v Speaker 1>some minute thirty. Yeah, I think it's always there's always

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<v Speaker 1>an opportunity. I mean, you know, if you if you

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<v Speaker 1>owned you know, the healthcare companies as we have the

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<v Speaker 1>consumer stables this year, those were great opportunities and they

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<v Speaker 1>continue to work and I think that's that's what's important.

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<v Speaker 1>Is this a classic bear market? Absolutely, this is just

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<v Speaker 1>a normal process. We're going towards a new business cycle.

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<v Speaker 1>We're getting rid of the old one. It's based on inflation.

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<v Speaker 1>The inflation will be put away. It's already working and

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<v Speaker 1>once that's done, We're going to start a new business

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<v Speaker 1>cycle new Boomark. It's very exciting. I think is gonna

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<v Speaker 1>be a great year. Maybe not so good at the beginning,

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<v Speaker 1>but gonna end lovely. All Right, we'll be interesting to

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<v Speaker 1>check back in with you next year as we work

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<v Speaker 1>our way through. I guess whatever we're working our wait through. James,

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<v Speaker 1>have a wonderful New Year's. If we don't here, talk

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<v Speaker 1>to you before then. James Demer there helping to kick

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<v Speaker 1>off today's program, Chief investment officer over at Main Street Research.

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<v Speaker 1>Please sees Bloomberg Business Week with Carol Massier and Tim

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<v Speaker 1>Stinebec on Bloomberg Radio. And let's talk to Jeanette Guarantee.

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<v Speaker 1>She's managing director and she's chief economist Robertson Stephen. She

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<v Speaker 1>joins us today from Menlo Park, California. Janette, good to

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<v Speaker 1>have you here on this Tuesday. The economic news that

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<v Speaker 1>we got today, what in particular stands out for you, Well, actually,

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<v Speaker 1>the trade deficit, the trade and numbers are really really interesting. Um,

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<v Speaker 1>it was a big narrowing of the trade deficit. It

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<v Speaker 1>was the largest a little bit more than decline in

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<v Speaker 1>the trade deficit that we've seen in years Uh. And

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<v Speaker 1>the lowest trade deficits since the end of and it

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<v Speaker 1>it shows up, it comes to pass because of a

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<v Speaker 1>decline or deceleration and exports excuse me, and the import

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<v Speaker 1>import exports went down as well, but not as much.

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<v Speaker 1>And and that fits this narrative that the US consumer

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<v Speaker 1>is pulling back on goods and services. Manic, that is

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<v Speaker 1>what you would expect to see. But it's a notable number.

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<v Speaker 1>I realized we're focused a lot on China this morning

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<v Speaker 1>for all the obvious reas but but there's also slow

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<v Speaker 1>down going on out Oh yeah, John, I'm totally on

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<v Speaker 1>board with you. When I saw that drop, I was

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<v Speaker 1>something like seven eight percent here. Uh. And obviously this

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<v Speaker 1>is just one data point. But I am curious that

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<v Speaker 1>when you sort of look at your experience over the years,

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<v Speaker 1>over the decades, when we start to see these types

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<v Speaker 1>of numbers come down, important numbers come down here, is

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<v Speaker 1>that typically indicative of economic pain or economic pressures or

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<v Speaker 1>is there something else at work? Uh? Well, you know

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<v Speaker 1>it can be moved around these days by things like

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<v Speaker 1>oil prices and and and energy flows, commodity flows. But

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<v Speaker 1>I think in this case, i'd say at the time

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<v Speaker 1>when you see a movement like this, it almost always

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<v Speaker 1>traces back to the U S. Consumer consumer spending rising

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<v Speaker 1>a lot. You tend to get an expansion of the

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<v Speaker 1>trade depth sit and and the opposite happens as well. Um,

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<v Speaker 1>so I I you know, I it's it's an interesting,

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<v Speaker 1>big story, but I think for many of us it's

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<v Speaker 1>it's a confirming signal on the some of the slow

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<v Speaker 1>downs that we've been saying in November entrest to October

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<v Speaker 1>on the consumers spending side. Again, much of that concentrate

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<v Speaker 1>on goods and services. The other the other issue in

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<v Speaker 1>play has already been referenced by your previous speakers, which

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<v Speaker 1>is the order book for businesses is moving all around.

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<v Speaker 1>You know. That's that's notable to Jeannette, though, isn't isn't

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<v Speaker 1>this what the FED wants to see? Isn't this what

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<v Speaker 1>Jerome Powell wants to see? A pulling back so inflation

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<v Speaker 1>will leave, so it'll come under control. Uh? Yeah, you

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<v Speaker 1>know what does Chairman Powell want to see these days?

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<v Speaker 1>He seems to want to see a pullback and employment.

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<v Speaker 1>So yeah, you know he's not going to go out

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<v Speaker 1>there and say I want to see the economy decline

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<v Speaker 1>that's not really what he wants to say. So what

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<v Speaker 1>he's saying is I want to see a pullback and employment,

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<v Speaker 1>he's not really tracking it to. Okay, can you tie

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<v Speaker 1>this data to employment at all? Then? Ah, well, you know,

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<v Speaker 1>this is a remarkable economy on the employment side. Uh.

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<v Speaker 1>The the employment numbers which will come out on January

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<v Speaker 1>six for the month of December will be very very

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<v Speaker 1>interesting to watch, but I don't think they're gonna show

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<v Speaker 1>a lot of pullback yet. Maybe the most interesting month

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<v Speaker 1>is going to be January because that's when the decisions

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<v Speaker 1>of businesses to cut labor force really will come into play.

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<v Speaker 1>So we'll see like there's still yeah, there's still a

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<v Speaker 1>lot of help wanted signs out there. And what's interesting

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<v Speaker 1>is I'm just looking at the nuances of the data.

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<v Speaker 1>Imports of consumer merchandise have fallen from a record earlier

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<v Speaker 1>this year, they still there remain well higher than the

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<v Speaker 1>pre pandemic average, so they are high. So we need

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<v Speaker 1>some perspective. I mean, how much of this data point

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<v Speaker 1>potentially is inventory worked at, you know, working down some

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<v Speaker 1>of these inventories. We're seeing that with the retail space,

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<v Speaker 1>no doubt about that. And also just again for US consumers,

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<v Speaker 1>they're shifting from good goods excuse me, to services specifically.

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<v Speaker 1>So I do wonder about the nuances of this data.

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<v Speaker 1>Absolutely great points and especially inventories. I I think when

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<v Speaker 1>we look at some of the numbers that are being

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<v Speaker 1>reported out from some of the real time GDP trackers

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<v Speaker 1>that show very strong growth in in the third in

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<v Speaker 1>the fourth quarter here, some of that is inventory bill

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<v Speaker 1>that occurred in October that is still a reflection of

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<v Speaker 1>the the weirdness of the supply chain. You know. Finally,

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<v Speaker 1>as the supply chain improves, you start to get these

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<v Speaker 1>orders coming in, they go into inventory. But I think

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<v Speaker 1>we start to see in this month and already at

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<v Speaker 1>the end of November some draw down in those inventories

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<v Speaker 1>and and so that's definitely a factor. I want to

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<v Speaker 1>get your thoughts here about what we've been seen in

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<v Speaker 1>the housing market. I mean, obviously the effects of what

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<v Speaker 1>the FED has already been seen there and we continue

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<v Speaker 1>to see significant drops in home prices or home price growth,

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<v Speaker 1>I should say, uh, including the most recent data that

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<v Speaker 1>we got this morning. The sense here that maybe certain

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<v Speaker 1>things have been right size Are you seen it that way? Um?

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<v Speaker 1>Maybe starting to get right sized. I don't think we're

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<v Speaker 1>there yet. That that case Chiller number that we've got

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<v Speaker 1>this morning, the way it's calculated, it has a big

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<v Speaker 1>lag in it. It's really looking backwards in a significant play.

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<v Speaker 1>I think there's going to be quite a bit more

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<v Speaker 1>in the way of price declines. Building permits have fallen

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<v Speaker 1>on this thirty percent in the United States since June,

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<v Speaker 1>and and so the home building is going to fall off.

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<v Speaker 1>That's where the Fed interest rate impact is really hitting.

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<v Speaker 1>Signod and and I and we cannot underestimate the degree

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<v Speaker 1>to which home sales dry soon. We're spending and even

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<v Speaker 1>sir visiness, landscaping, all this kind of stuff get gets

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<v Speaker 1>tied to that. So it's a it has a big

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<v Speaker 1>impact on the economy. Yeah, absolutely well said and really

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<v Speaker 1>great to catch up with your great insights here out

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<v Speaker 1>of Jeanette Garrity, Managing Director and chief Economists over Robertson

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<v Speaker 1>Stephen Please sees Bloomberg Business Week with Carol Massier and

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<v Speaker 1>Tim stinebec on Bloomberg Radio. No better person to have

0:12:33.840 --> 0:12:36.840
<v Speaker 1>this conversation within. Dana Telsea joining us right now in studio.

0:12:36.920 --> 0:12:40.000
<v Speaker 1>She's the founder and CEO of the Telsea Advisory Group

0:12:40.000 --> 0:12:43.720
<v Speaker 1>of brokerage firms serving customers worldwide. I have a lot

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<v Speaker 1>of questions here, Dana, so let's start overall. I'll give you.

0:12:46.880 --> 0:12:48.160
<v Speaker 1>I'll give you the easy one. I mean, I think

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<v Speaker 1>the National Retail Federation said something like six growth in

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<v Speaker 1>holiday shopping. That was their projection. Are we going to

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<v Speaker 1>hit that? Are we going to exceed that one? Well, look,

0:12:55.679 --> 0:12:59.360
<v Speaker 1>we already heard MasterCards number this morning from November one December.

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<v Speaker 1>The seven point one percent a little bit lower than

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<v Speaker 1>there's seven point six percent forecast, but compared to the

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<v Speaker 1>eight and a half percent last year, which was a

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<v Speaker 1>great year last year, it's still up. Was it really

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<v Speaker 1>flattish if you include inflation? Probably, but the consumer is

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<v Speaker 1>much more stress this year than they were last year,

0:13:17.520 --> 0:13:20.280
<v Speaker 1>not having the same amount of dollars from stimulus. And

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<v Speaker 1>you have the high end on the luxury side impacted

0:13:22.880 --> 0:13:26.240
<v Speaker 1>by housing in a volatile stock market, and even we're

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<v Speaker 1>seeing the luxury growth rate moderate from what it was.

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<v Speaker 1>It's a decent season. Retailers have product to move and

0:13:32.640 --> 0:13:34.679
<v Speaker 1>consumers are going to get a bargain this week. Well,

0:13:34.679 --> 0:13:37.199
<v Speaker 1>we were already seeing it from Target there marking down

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<v Speaker 1>and things I think so. I mean, so how do

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<v Speaker 1>you net net it like at this point, because it

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<v Speaker 1>sounds like there's a lot of caveats in which there are.

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<v Speaker 1>And the reason why we may have a good increase

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<v Speaker 1>what it means to the margins the bottom line is

0:13:50.040 --> 0:13:52.600
<v Speaker 1>different than a percentage increase. And I think we're going

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<v Speaker 1>to see retailers have leaner inventories. But could the margins

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<v Speaker 1>be negatively impacted? Yes, And I think next year and

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<v Speaker 1>we as we go three just a couple of days away.

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<v Speaker 1>I think the focus is on expecting the unexpected and

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<v Speaker 1>it requires agility. So I think we're gonna have a

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<v Speaker 1>tough first half of the year. I think we'll have

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<v Speaker 1>a better second half of the year. And these retailers,

0:14:13.120 --> 0:14:15.520
<v Speaker 1>who can be the cleanest on inventory is going to

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<v Speaker 1>be who wins the day. So what's the unexpected to

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<v Speaker 1>expect in the first part of the year. I think

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<v Speaker 1>the positive surprise would be a consumer that's stronger than expected,

0:14:24.880 --> 0:14:27.080
<v Speaker 1>where you have look at the jobless rate and you

0:14:27.120 --> 0:14:30.440
<v Speaker 1>have people going to work again, the labor costs are

0:14:30.520 --> 0:14:33.280
<v Speaker 1>running higher, so are they're going to invest in discretionary

0:14:33.280 --> 0:14:37.200
<v Speaker 1>goods not just experiences? The negative part of it is

0:14:37.440 --> 0:14:39.240
<v Speaker 1>you look at the retailers who are still going to

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<v Speaker 1>have over inventory and we're going to have margin pressure

0:14:42.800 --> 0:14:45.400
<v Speaker 1>in the first half of the year. It's it's it's

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<v Speaker 1>up in the air right now. I am curious about

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<v Speaker 1>the agility where that comes from, specifically on the inventory level,

0:14:50.720 --> 0:14:52.760
<v Speaker 1>because one of the reasons why they're in this situation

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<v Speaker 1>is is that the inventory supply chain. I don't care

0:14:54.840 --> 0:14:56.840
<v Speaker 1>how well you're running your company right now, it is

0:14:56.880 --> 0:14:59.240
<v Speaker 1>still broken. And so I'm just wondering, how did they

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<v Speaker 1>do that, How do at least the good companies, how

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<v Speaker 1>do they find that agility. Well, one of the things

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<v Speaker 1>that we're seeing is when you think about the ordering

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<v Speaker 1>patterns for the first half of twenty three, on average,

0:15:07.480 --> 0:15:11.520
<v Speaker 1>many the wholesale accounts are ordering down ten to the

0:15:11.560 --> 0:15:14.760
<v Speaker 1>reason why to get some pricing power back. And when

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<v Speaker 1>you think about this consumer overall, if we have a

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<v Speaker 1>stock market that's even a little bit steady, that'll help us.

0:15:20.560 --> 0:15:23.360
<v Speaker 1>Balance sheets are pretty strong. One of the interesting things

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<v Speaker 1>I was at one of the real estate conferences earlier

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<v Speaker 1>in the month. Retailers overall, our net store openers, not closers.

0:15:30.680 --> 0:15:33.280
<v Speaker 1>The headwind is the fact that they might not have

0:15:33.360 --> 0:15:37.040
<v Speaker 1>the h VAC equipment or the fixtures ordering in time

0:15:37.080 --> 0:15:41.280
<v Speaker 1>to get the goods there. But we have healthier consumers. Yes,

0:15:41.320 --> 0:15:45.160
<v Speaker 1>the savings rates down, but retailers also have healthier balance sheets.

0:15:45.320 --> 0:15:49.560
<v Speaker 1>Two questions discounting. Did you see it earlier or hit

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<v Speaker 1>the same as typically? I know we talk you're talking

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<v Speaker 1>about remain meet our guest Na tells, But I mean

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<v Speaker 1>in terms of discounting, like did it start allot earlier?

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<v Speaker 1>What of course it started earlier. You look at the

0:16:02.960 --> 0:16:05.920
<v Speaker 1>month of October with Amazon having its second Prime day.

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<v Speaker 1>You mentioned Target, Walmart, Old Navy all having goods to move,

0:16:10.360 --> 0:16:13.400
<v Speaker 1>and there's more goods to keep coming and moving. I

0:16:13.440 --> 0:16:16.320
<v Speaker 1>think that the discounting is there. I think it impacts

0:16:16.320 --> 0:16:18.760
<v Speaker 1>the margins, but I think it moves the inventory. You know,

0:16:18.760 --> 0:16:20.560
<v Speaker 1>one of the things I saw in sacks, like on

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<v Speaker 1>Black Friday, was like you spend a certain amount of

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<v Speaker 1>money and you get like seventy five dollar gifts. It

0:16:24.880 --> 0:16:30.560
<v Speaker 1>was crazy. I didn't buy anything. So I mean I

0:16:30.800 --> 0:16:34.080
<v Speaker 1>saw a lot of those discounts prior to Christmas, and

0:16:34.160 --> 0:16:36.320
<v Speaker 1>now just what two days removed from Christmas, I'm not

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<v Speaker 1>getting a ton of stuff in my email box now

0:16:38.400 --> 0:16:41.400
<v Speaker 1>and it's from certain retailers that aren't traditionally known for

0:16:41.640 --> 0:16:44.200
<v Speaker 1>providing big discounts. I won't name them, but I was

0:16:44.280 --> 0:16:46.280
<v Speaker 1>kind of surprised by that, because I felt like there

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<v Speaker 1>was a certain discipline that these retailers has sort of

0:16:48.760 --> 0:16:50.400
<v Speaker 1>gotten over the last couple of years where they felt

0:16:50.440 --> 0:16:51.960
<v Speaker 1>like they didn't need to discount, or at least not

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<v Speaker 1>as heavily in order to get you in the door.

0:16:54.320 --> 0:16:56.360
<v Speaker 1>I think part of it is everyone wants to be

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<v Speaker 1>clean on the inventory to make way for new goods.

0:17:00.080 --> 0:17:02.800
<v Speaker 1>Products don't increase in price the longer they sit on

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<v Speaker 1>the shelf or the longer they sit on the website,

0:17:05.480 --> 0:17:08.760
<v Speaker 1>so moving them out, moving out out early, your first

0:17:08.800 --> 0:17:12.080
<v Speaker 1>markdown is your most productive markdown. So I'm seeing what

0:17:12.160 --> 0:17:15.280
<v Speaker 1>you're saying, fifty six seventy off. Some of it from

0:17:15.280 --> 0:17:17.640
<v Speaker 1>who you'd expect, some of it from who you wouldn't.

0:17:17.920 --> 0:17:19.879
<v Speaker 1>But when they report their earnings, if they want to

0:17:19.880 --> 0:17:22.720
<v Speaker 1>have a stock price that even holds steady, you're better

0:17:22.760 --> 0:17:25.640
<v Speaker 1>be lower on the inventory than last year. Dana, back

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<v Speaker 1>to the strength of the consumer, especially at this time

0:17:28.440 --> 0:17:32.359
<v Speaker 1>as we head into any indication that the strength that

0:17:32.400 --> 0:17:35.240
<v Speaker 1>we saw over the holiday season is perhaps this last

0:17:35.280 --> 0:17:38.840
<v Speaker 1>hurrah from the shopper. One of the things we saw

0:17:39.160 --> 0:17:41.760
<v Speaker 1>is a focus on events. Look at restaurants, which are

0:17:41.800 --> 0:17:45.760
<v Speaker 1>continuing to have double digit increases since many consumers haven't

0:17:45.800 --> 0:17:48.199
<v Speaker 1>celebrated the holidays with their friends and family in the

0:17:48.200 --> 0:17:51.000
<v Speaker 1>past two years. Yes, they've all bought some new clothes,

0:17:51.000 --> 0:17:54.240
<v Speaker 1>they bought some new makeup, but they weren't out celebrating together.

0:17:54.480 --> 0:17:58.280
<v Speaker 1>And don't forget, experiences are what creates memories, So I

0:17:58.280 --> 0:18:00.920
<v Speaker 1>think people want some of these memory is I don't

0:18:00.920 --> 0:18:03.560
<v Speaker 1>think this is the last hurrah for the consumer. I

0:18:03.600 --> 0:18:06.480
<v Speaker 1>think it's the management for the retailer in order to say,

0:18:06.760 --> 0:18:10.600
<v Speaker 1>what looks like three can we deliver an upticking earnings

0:18:10.640 --> 0:18:12.639
<v Speaker 1>on that point with the services versus good What do

0:18:12.640 --> 0:18:14.240
<v Speaker 1>you make of some of these retailers that have tried

0:18:14.280 --> 0:18:16.119
<v Speaker 1>to straddle both words. I think it's sort of like

0:18:16.359 --> 0:18:18.600
<v Speaker 1>r H, which is still selling furniture, but of course

0:18:18.600 --> 0:18:20.800
<v Speaker 1>they have the restaurants and hotels and the cruises and

0:18:20.880 --> 0:18:23.159
<v Speaker 1>something god knows what else. But I mean, is that

0:18:23.240 --> 0:18:25.600
<v Speaker 1>sort of the model that retailers have to follow. I

0:18:25.640 --> 0:18:28.360
<v Speaker 1>think it works. You can't just be a one category company.

0:18:28.600 --> 0:18:30.440
<v Speaker 1>Look what's going to open here in New York City,

0:18:30.480 --> 0:18:33.280
<v Speaker 1>not far from where we are now with Tiffany's opening

0:18:33.359 --> 0:18:35.480
<v Speaker 1>sometime later this year, and there's gonna be they added

0:18:35.480 --> 0:18:37.960
<v Speaker 1>a new floor for the restaurant. You look at Oxford

0:18:37.960 --> 0:18:41.240
<v Speaker 1>Industries with Tommy Bahama and their Marlon Bar. What is

0:18:41.280 --> 0:18:44.880
<v Speaker 1>it doing. They're selling products to women while the men

0:18:44.960 --> 0:18:47.160
<v Speaker 1>are sitting there having a drink or if they're buying

0:18:47.240 --> 0:18:49.840
<v Speaker 1>something else, they're buying both. It's my it's my husband's

0:18:49.840 --> 0:18:52.440
<v Speaker 1>biggest nightmare that there's gonna be like Champagne and Tiffany's,

0:18:52.440 --> 0:18:53.840
<v Speaker 1>and you just go to the floor in mind by

0:18:54.040 --> 0:18:57.280
<v Speaker 1>what's happening? Is a company that I think of with

0:18:57.320 --> 0:18:59.640
<v Speaker 1>this because it's a company that you know, even years

0:18:59.680 --> 0:19:03.000
<v Speaker 1>ago offered yoga classes in the store and the idea,

0:19:03.040 --> 0:19:06.480
<v Speaker 1>of course was that you'd associate the product with these

0:19:06.480 --> 0:19:09.040
<v Speaker 1>services and then you know, create some sort of brand

0:19:09.080 --> 0:19:12.040
<v Speaker 1>loyalty there. What's the actual hard data though, the connection

0:19:12.040 --> 0:19:14.080
<v Speaker 1>that shows this type of thing actually works and leads

0:19:14.119 --> 0:19:16.159
<v Speaker 1>to increased sales. When you look at the Marlin Bar

0:19:16.240 --> 0:19:19.359
<v Speaker 1>and Oxford Industries with Tommy Bahama, there's there can be

0:19:19.400 --> 0:19:22.160
<v Speaker 1>at increase in your sales when you have a Marlin Bar,

0:19:22.560 --> 0:19:24.920
<v Speaker 1>and not just in your sales and men's just the alcohol,

0:19:24.960 --> 0:19:27.720
<v Speaker 1>but it's driving women test driving women's where it's not

0:19:27.800 --> 0:19:29.600
<v Speaker 1>just that. I mean, I think Ralph Lauren also has

0:19:29.600 --> 0:19:33.080
<v Speaker 1>the cafe and alcoholic. They have coffee and other things.

0:19:32.480 --> 0:19:36.120
<v Speaker 1>The room Bloomingdale's right here with the fifty carrots or whatever.

0:19:36.200 --> 0:19:38.520
<v Speaker 1>Forty carrots vanilla is the best life by time that

0:19:38.600 --> 0:19:42.000
<v Speaker 1>the carrots. All right, So we talk retail. We lump

0:19:42.080 --> 0:19:44.840
<v Speaker 1>so much in there is there's what are the retailers

0:19:44.840 --> 0:19:46.800
<v Speaker 1>that are really just knocking get out of the park.

0:19:46.840 --> 0:19:48.680
<v Speaker 1>Which are the ones that you're like, oh, there could

0:19:48.680 --> 0:19:51.040
<v Speaker 1>be still some problems. So I think overall who's doing well?

0:19:51.080 --> 0:19:53.560
<v Speaker 1>I think cosmetics is doing well, ALTA and so we

0:19:53.640 --> 0:19:56.680
<v Speaker 1>talk about for all the time. There's lines there. Sephora

0:19:56.720 --> 0:19:59.240
<v Speaker 1>is owned by LVMH. They don't just have the benefit

0:19:59.240 --> 0:20:01.960
<v Speaker 1>of Sephora, but they have Christian Door and Louis Louis

0:20:02.000 --> 0:20:05.400
<v Speaker 1>Vuitton also. But that's also an experiential shopping moment, right.

0:20:05.440 --> 0:20:07.480
<v Speaker 1>You go in and you try, you know, you try

0:20:07.480 --> 0:20:09.320
<v Speaker 1>on the cosmetics, and you have people there who are

0:20:09.359 --> 0:20:11.479
<v Speaker 1>trained to help you. And that's not something that can

0:20:11.480 --> 0:20:14.880
<v Speaker 1>be replicated online. Nope, you need you need that experience also,

0:20:14.960 --> 0:20:17.560
<v Speaker 1>and I feel like we're talking about something in I

0:20:17.560 --> 0:20:21.359
<v Speaker 1>can't tell you how many times buying different things. We've

0:20:21.359 --> 0:20:24.240
<v Speaker 1>got to look good. Okay, it's important. Look everyone sees

0:20:24.320 --> 0:20:26.800
<v Speaker 1>you gotta look good. What isn't doing well? I think

0:20:26.800 --> 0:20:28.800
<v Speaker 1>overall you're taking a look at something. There's not a

0:20:28.800 --> 0:20:30.840
<v Speaker 1>lot on the watch list that isn't doing well lately.

0:20:31.000 --> 0:20:33.560
<v Speaker 1>We definitely have a slowdown and home given that everyone

0:20:33.640 --> 0:20:37.919
<v Speaker 1>added to their home back in with the pandemic, so

0:20:37.960 --> 0:20:40.439
<v Speaker 1>we're seeing that weakness right now. You have some of

0:20:40.440 --> 0:20:43.640
<v Speaker 1>the regional department stores, like privately held Belks that's having

0:20:43.680 --> 0:20:45.960
<v Speaker 1>its issue. Take a look at bed Bath and Beyond.

0:20:46.240 --> 0:20:49.080
<v Speaker 1>Lots of question marks there. Yeah, I am curious about

0:20:49.440 --> 0:20:51.720
<v Speaker 1>sort of some of the direct consumer brands that we

0:20:51.760 --> 0:20:54.800
<v Speaker 1>saw that we're kind of proliferated, and some of them

0:20:54.800 --> 0:20:56.399
<v Speaker 1>may be to pull back from that model. Some of

0:20:56.440 --> 0:20:58.000
<v Speaker 1>them have moved. I mean, there's a Warby Park on

0:20:58.080 --> 0:21:00.440
<v Speaker 1>every corner now in New York City for some reason.

0:21:00.520 --> 0:21:04.280
<v Speaker 1>But I'm curious whether that model is still holds the

0:21:04.320 --> 0:21:07.600
<v Speaker 1>same sort of cache for these companies. From evaluation perspective,

0:21:07.680 --> 0:21:09.440
<v Speaker 1>you need to have the product be right in order

0:21:09.440 --> 0:21:11.560
<v Speaker 1>to have that cache. And the one thing that came

0:21:11.600 --> 0:21:14.960
<v Speaker 1>out of this, they all need physical stores. Physical stores.

0:21:15.000 --> 0:21:18.520
<v Speaker 1>You're advertising window and they're also the omni channel window.

0:21:18.720 --> 0:21:21.440
<v Speaker 1>Buy online, pickup and store and ship from store. It's

0:21:21.440 --> 0:21:23.760
<v Speaker 1>the most profitable purchase. You can talk to some of

0:21:23.760 --> 0:21:26.040
<v Speaker 1>these companies about how to streamline that because they get

0:21:26.040 --> 0:21:27.960
<v Speaker 1>the buy online part pretty well. But then when I

0:21:28.000 --> 0:21:29.520
<v Speaker 1>go to pick it up, it's always like, you know,

0:21:29.560 --> 0:21:32.080
<v Speaker 1>I gotta stand it for who are you? And it's like, well,

0:21:32.119 --> 0:21:33.760
<v Speaker 1>I could just come into the store. Well you look

0:21:33.760 --> 0:21:36.160
<v Speaker 1>at the mobile pick up. What's what Starbucks is doing?

0:21:36.160 --> 0:21:38.520
<v Speaker 1>And it certainly can be fast and I think others

0:21:38.600 --> 0:21:41.760
<v Speaker 1>are beginning to work that way. Fifteen seconds. One retailer

0:21:41.760 --> 0:21:44.680
<v Speaker 1>to watch this year, I want to watch Ralph floren

0:21:45.000 --> 0:21:47.080
<v Speaker 1>I think Ralph Florid. And you know why, of course,

0:21:47.080 --> 0:21:49.680
<v Speaker 1>with the expanded customer base, it's not just your dad,

0:21:49.720 --> 0:21:52.800
<v Speaker 1>it's the son's son also, and it's the mom too.

0:21:53.080 --> 0:21:55.359
<v Speaker 1>I think they're going to become more the lifestyle brand

0:21:55.400 --> 0:21:57.040
<v Speaker 1>and drive attention. It's going to be one of the

0:21:57.080 --> 0:22:00.800
<v Speaker 1>more enduring like compail brands, because actually these apparel companies

0:22:00.800 --> 0:22:03.920
<v Speaker 1>always sort of bad at some point. But yeah, thank you, Dana.

0:22:03.960 --> 0:22:05.840
<v Speaker 1>What a treat. Thank you so much. Happy, Thank you

0:22:05.840 --> 0:22:08.119
<v Speaker 1>for having me. Happy to your everyone. Same to you.

0:22:08.200 --> 0:22:10.480
<v Speaker 1>Dana telsa founder and CEO of the tels Advisor Gap.

0:22:10.920 --> 0:22:13.800
<v Speaker 1>Thanks for listening to Bloomberg Business Week. Download the podcast

0:22:13.800 --> 0:22:17.000
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0:22:17.080 --> 0:22:19.440
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0:22:19.560 --> 0:22:23.320
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