1 00:00:02,520 --> 00:00:09,959 Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. This is the business 2 00:00:09,960 --> 00:00:10,600 Speaker 1: of sports. 3 00:00:10,640 --> 00:00:13,520 Speaker 2: The business of sports can be intimidating or hard for 4 00:00:13,520 --> 00:00:14,520 Speaker 2: a starting to break into. 5 00:00:14,640 --> 00:00:17,639 Speaker 3: We really appreciate when our owners are actually there, you know, 6 00:00:17,720 --> 00:00:18,800 Speaker 3: with us through the journey. 7 00:00:18,840 --> 00:00:22,360 Speaker 4: Teams ours especially have been very intentional to diversify at 8 00:00:22,400 --> 00:00:23,160 Speaker 4: all levels. 9 00:00:22,880 --> 00:00:23,320 Speaker 5: Of the company. 10 00:00:23,440 --> 00:00:25,560 Speaker 6: I think we're in the bolden years for the NFL 11 00:00:25,760 --> 00:00:26,680 Speaker 6: and college football. 12 00:00:26,720 --> 00:00:29,720 Speaker 3: Our demographic reach has continued to expand. 13 00:00:29,880 --> 00:00:33,520 Speaker 4: This is going to be really unlocking the streaming platform 14 00:00:33,600 --> 00:00:34,520 Speaker 4: for sports fans. 15 00:00:34,600 --> 00:00:37,080 Speaker 3: Sports valuations arising, we'll see when they peak. 16 00:00:37,159 --> 00:00:39,680 Speaker 2: You don't have to be the best in your sport 17 00:00:39,760 --> 00:00:42,680 Speaker 2: to make a whole ton of money. 18 00:00:42,840 --> 00:00:45,920 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 19 00:00:47,680 --> 00:00:50,200 Speaker 2: This is the Bloomberg Business of Sports, where we explore 20 00:00:50,240 --> 00:00:52,479 Speaker 2: the big money issues in the world the sports. I'm 21 00:00:52,479 --> 00:00:55,600 Speaker 2: Michael Barr, along with my colleague Damian Sas Snauer. Scarlett 22 00:00:55,680 --> 00:00:57,920 Speaker 2: Foo would join us later in the show. Coming up, 23 00:00:57,960 --> 00:01:02,280 Speaker 2: we talk hockey with NHL Deputy Commissioner Bill Daily. We'll 24 00:01:02,280 --> 00:01:04,760 Speaker 2: talk about how they're bringing some of its stars to 25 00:01:04,840 --> 00:01:08,040 Speaker 2: the world stage with a four nation tournament going on now. 26 00:01:08,520 --> 00:01:10,959 Speaker 6: This is an effort by the NHL and the NHL 27 00:01:11,000 --> 00:01:16,000 Speaker 6: Players Association to bring back international best on best competition 28 00:01:16,120 --> 00:01:19,840 Speaker 6: on a regular basis where the players and our fans 29 00:01:20,000 --> 00:01:23,880 Speaker 6: can count on the fact that we will be contesting 30 00:01:24,080 --> 00:01:25,880 Speaker 6: kind of world supremacy in hockey. 31 00:01:26,000 --> 00:01:28,840 Speaker 3: Plus we'll hear from NASCAR President Steve Phelps. 32 00:01:29,280 --> 00:01:31,720 Speaker 2: Yeah, all that and more is on the way on 33 00:01:31,800 --> 00:01:35,240 Speaker 2: the Bloomberg Business of Sports. But first, the NFL season 34 00:01:35,319 --> 00:01:38,600 Speaker 2: came to a close with a decisive win for the 35 00:01:38,600 --> 00:01:40,520 Speaker 2: Philadelphia Eagles in the Super Bowl. 36 00:01:40,840 --> 00:01:44,479 Speaker 3: Pers back looking, he is going deep and. 37 00:01:44,520 --> 00:01:46,680 Speaker 6: It is put tons down. 38 00:01:48,200 --> 00:01:52,480 Speaker 7: To see Smith to put Tony spot forty six sure 39 00:01:52,720 --> 00:01:53,680 Speaker 7: assum record. 40 00:01:54,360 --> 00:01:57,240 Speaker 3: The game drew in a record TV audience of almost 41 00:01:57,280 --> 00:02:00,760 Speaker 3: one hundred and thirty million viewers and also do big 42 00:02:00,880 --> 00:02:04,000 Speaker 3: numbers for sportsbooks and for some other companies looking to 43 00:02:04,040 --> 00:02:05,200 Speaker 3: cash in on the begame. 44 00:02:05,520 --> 00:02:08,600 Speaker 2: Here to take us through all that and plus the 45 00:02:08,720 --> 00:02:12,680 Speaker 2: NBA All Star Weekend is Bloomberg Global Business of Sports 46 00:02:12,720 --> 00:02:16,240 Speaker 2: reporter Ira Buodway. First of all, Ira, thank you again, 47 00:02:16,280 --> 00:02:18,720 Speaker 2: my man for joining us on the Bloomberg Business of Sports. 48 00:02:19,680 --> 00:02:20,480 Speaker 8: Always a pleasure. 49 00:02:21,880 --> 00:02:25,800 Speaker 2: Yes, we've always bet on the Super Bowl, even before 50 00:02:26,200 --> 00:02:29,440 Speaker 2: we had online gambling, we were betting our pennies and 51 00:02:29,560 --> 00:02:32,400 Speaker 2: nickels and quarters. Well we won't be betting pennies anymore, 52 00:02:32,480 --> 00:02:36,960 Speaker 2: but nichols and quarters all on the Super Bowl. And 53 00:02:37,040 --> 00:02:41,480 Speaker 2: now there's a new way to bet on the Super Bowl. 54 00:02:41,800 --> 00:02:42,840 Speaker 2: Can you talk us through that? 55 00:02:43,919 --> 00:02:48,440 Speaker 9: Yeah, So, just before this year's game, in December, Crypto 56 00:02:48,520 --> 00:02:52,200 Speaker 9: dot Com came out with swaps trades. So these are 57 00:02:52,240 --> 00:02:56,919 Speaker 9: technically done under the Commodity Futures Trading Commission. They launched 58 00:02:57,000 --> 00:02:59,799 Speaker 9: them in all fifty states, and you're taking a yes 59 00:02:59,880 --> 00:03:03,000 Speaker 9: or no position on will the Chiefs win the game basically, 60 00:03:03,400 --> 00:03:06,200 Speaker 9: but it works almost exactly like betting on. 61 00:03:06,160 --> 00:03:06,919 Speaker 5: A sports book. 62 00:03:07,120 --> 00:03:11,040 Speaker 9: And after Crypto dot Com did it, the prediction exchange 63 00:03:11,120 --> 00:03:15,200 Speaker 9: CALSHI came out with one, and so everyone's waiting to 64 00:03:15,240 --> 00:03:18,200 Speaker 9: see whether the CFTC will let them do this, because 65 00:03:18,240 --> 00:03:22,320 Speaker 9: if they do, and it's under review now, then really 66 00:03:22,639 --> 00:03:26,840 Speaker 9: the floodgates are open for futures exchanges to become fifty 67 00:03:26,880 --> 00:03:28,200 Speaker 9: state sports books. 68 00:03:28,400 --> 00:03:30,680 Speaker 3: So Ira, you know, take us through. You know just 69 00:03:30,760 --> 00:03:34,600 Speaker 3: how close the Crypto Exchanges lines on the game were 70 00:03:34,760 --> 00:03:37,400 Speaker 3: relative to for example, FanDuel or DraftKings. I mean, was 71 00:03:37,400 --> 00:03:39,600 Speaker 3: it on was it? Were they on the screws or 72 00:03:39,640 --> 00:03:41,280 Speaker 3: like for example, were the Eagles the favorite? 73 00:03:42,680 --> 00:03:45,320 Speaker 9: It? So they move all the time. That's one interesting 74 00:03:45,360 --> 00:03:49,520 Speaker 9: thing about them is so I fro live markets, right, Okay, Yeah, 75 00:03:49,520 --> 00:03:52,040 Speaker 9: they're live markets and you can sell your position whenever. 76 00:03:52,240 --> 00:03:55,320 Speaker 9: So for instance, just as an experiment, during the game, 77 00:03:55,400 --> 00:03:58,160 Speaker 9: right before anybody scored, I took out a fifty dollars 78 00:03:58,320 --> 00:04:01,720 Speaker 9: guess on the Eagles, and then I just watched and 79 00:04:01,920 --> 00:04:04,240 Speaker 9: throughout the game, so it would have paid me. It 80 00:04:04,280 --> 00:04:06,800 Speaker 9: did pay me ninety six dollars for winning in the end, 81 00:04:06,800 --> 00:04:09,200 Speaker 9: but during the game at different points I could have 82 00:04:09,240 --> 00:04:12,320 Speaker 9: cashed out for eighty dollars, eighty five dollars as as 83 00:04:12,320 --> 00:04:14,800 Speaker 9: it became apparent that the Eagles were winning. Now, there's 84 00:04:14,800 --> 00:04:17,320 Speaker 9: something like this in sports betting where they will offer 85 00:04:17,360 --> 00:04:20,400 Speaker 9: you cash outs at different points where you can kind 86 00:04:20,440 --> 00:04:23,440 Speaker 9: of capture winnings and not risk losing it. But this 87 00:04:23,480 --> 00:04:27,360 Speaker 9: is just a constantly shifting price and you can always 88 00:04:27,400 --> 00:04:30,960 Speaker 9: sell your positions. So but yeah, I think roughly speaking 89 00:04:31,000 --> 00:04:32,680 Speaker 9: in terms of who was the favorite who was not, 90 00:04:33,680 --> 00:04:36,040 Speaker 9: you know, they're following the same forces of the crowd 91 00:04:36,160 --> 00:04:37,240 Speaker 9: that sports books are. 92 00:04:37,480 --> 00:04:40,599 Speaker 2: Now I want to explain this because it's as a 93 00:04:40,640 --> 00:04:46,200 Speaker 2: degenerate gambler. You don't see odds like you say, like say, 94 00:04:46,240 --> 00:04:48,480 Speaker 2: for instance, I wanted to make a bet on the Chiefs, 95 00:04:49,120 --> 00:04:50,760 Speaker 2: I would have to put up like and I'm just 96 00:04:50,800 --> 00:04:53,560 Speaker 2: making it up here, one hundred and ten dollars to 97 00:04:53,960 --> 00:04:58,400 Speaker 2: win one hundred. Right, Well, what they're saying is that, okay, 98 00:04:59,040 --> 00:05:03,440 Speaker 2: the yes, you pay fifty six dollars on the Chiefs 99 00:05:03,720 --> 00:05:07,119 Speaker 2: and we'll pay you one hundred dollars. It's the same thing, 100 00:05:08,000 --> 00:05:12,520 Speaker 2: but it makes it simpler for let's let me use 101 00:05:12,520 --> 00:05:13,800 Speaker 2: the phrase the non gambler. 102 00:05:14,000 --> 00:05:16,720 Speaker 9: Yeah, I mean, the main difference is that they are 103 00:05:16,760 --> 00:05:19,240 Speaker 9: you're not betting against the house and that so there's 104 00:05:19,279 --> 00:05:21,160 Speaker 9: a person on the other side of this contract, which 105 00:05:21,200 --> 00:05:23,279 Speaker 9: is why it's called the swap, right, and they keep 106 00:05:23,320 --> 00:05:26,000 Speaker 9: a little piece of it. The exchange does for the service, 107 00:05:26,240 --> 00:05:29,760 Speaker 9: but it's a yes and a no. Right, somebody's on 108 00:05:29,800 --> 00:05:33,920 Speaker 9: the other side and they're just arranging this swap. And 109 00:05:34,040 --> 00:05:38,839 Speaker 9: so it's slightly different in the mechanics, but effectively, there's odds. 110 00:05:39,080 --> 00:05:42,400 Speaker 9: There's a percentage chance implied that your team's gonna win 111 00:05:42,480 --> 00:05:45,520 Speaker 9: or lose, and you're gonna, you know, get a payout 112 00:05:45,520 --> 00:05:48,360 Speaker 9: depending on if they do or don't so in the end, 113 00:05:48,400 --> 00:05:50,160 Speaker 9: if you know the math, it's the same thing. 114 00:05:51,000 --> 00:05:54,680 Speaker 3: I wonder, why do you suppose the big sport books 115 00:05:54,680 --> 00:05:57,440 Speaker 3: like vandel and DraftKings don't offer that service or that 116 00:05:57,560 --> 00:06:00,680 Speaker 3: ability to you know, basically cash out, you know, before 117 00:06:00,839 --> 00:06:03,200 Speaker 3: the game even starts. You know that is that too 118 00:06:03,240 --> 00:06:05,279 Speaker 3: complicated for them? Does that take a different type of 119 00:06:05,320 --> 00:06:07,880 Speaker 3: algorithm or programming power or is it just about money 120 00:06:07,920 --> 00:06:09,920 Speaker 3: and commission dollars? You know it forces you to lose 121 00:06:09,920 --> 00:06:11,440 Speaker 3: money and then go back to the well and try 122 00:06:11,440 --> 00:06:13,280 Speaker 3: to bet on them another winner. I mean, like I'm 123 00:06:13,320 --> 00:06:14,440 Speaker 3: just curious why. 124 00:06:14,680 --> 00:06:16,560 Speaker 9: Yeah, I mean the main difference is so they do. 125 00:06:16,640 --> 00:06:18,279 Speaker 9: They do have a thing called cash out, and that 126 00:06:18,279 --> 00:06:21,560 Speaker 9: will be the book the fandul or whoever you bet against. 127 00:06:21,600 --> 00:06:24,080 Speaker 9: You're betting against the house will say, hey, it looks 128 00:06:24,120 --> 00:06:26,440 Speaker 9: like you got a winner here, but you could still 129 00:06:26,480 --> 00:06:29,440 Speaker 9: lose it. What if we pay you a partial payout? Now, 130 00:06:30,120 --> 00:06:32,280 Speaker 9: they do have that function, but it's kind of up 131 00:06:32,320 --> 00:06:34,520 Speaker 9: to them how to turn it on, how often to 132 00:06:34,600 --> 00:06:38,960 Speaker 9: offer it. Whereas in these exchanges it's a liquid market. 133 00:06:39,080 --> 00:06:41,600 Speaker 9: You can sell your position just like you would in 134 00:06:41,880 --> 00:06:44,360 Speaker 9: any portfolio, as long as there's people in there offering 135 00:06:44,400 --> 00:06:47,200 Speaker 9: the other side of that price, you know, then you 136 00:06:47,240 --> 00:06:50,680 Speaker 9: can do it. So the sportsbooks do have this trick, 137 00:06:51,160 --> 00:06:54,719 Speaker 9: it's just not i think, as well understood by the 138 00:06:54,720 --> 00:06:57,960 Speaker 9: public and not maybe as commonly used. If you're a trader, 139 00:06:58,120 --> 00:06:59,640 Speaker 9: this is a very familiar activity. 140 00:07:00,040 --> 00:07:04,719 Speaker 2: It seems to me like people doing this are more 141 00:07:06,040 --> 00:07:08,360 Speaker 2: allowing to do this because there are a lot of 142 00:07:08,400 --> 00:07:12,360 Speaker 2: people that are saying, no, gambling is terrible, don't do it. Well, 143 00:07:12,400 --> 00:07:14,280 Speaker 2: now it is if you get addicted. But I mean 144 00:07:14,520 --> 00:07:17,360 Speaker 2: it's you know, don't do gambling, this and that whatever, 145 00:07:17,440 --> 00:07:21,720 Speaker 2: But this sounds more They're selling it like an investment. 146 00:07:21,760 --> 00:07:22,760 Speaker 2: That's why I can say it. 147 00:07:23,040 --> 00:07:25,800 Speaker 9: Yeah, I mean they are trying to position it as 148 00:07:26,960 --> 00:07:30,320 Speaker 9: not sports betting. I think they're doing that mainly for 149 00:07:30,400 --> 00:07:34,440 Speaker 9: regulatory reasons. The states that regulate sports betting don't love 150 00:07:34,440 --> 00:07:38,600 Speaker 9: this idea. The sports books that have gain licenses in 151 00:07:38,640 --> 00:07:41,400 Speaker 9: the states that regulate sports betting don't love this idea. 152 00:07:41,840 --> 00:07:44,080 Speaker 9: And the sports leagues that have worked with the sports 153 00:07:44,120 --> 00:07:45,840 Speaker 9: books and the states to come up with the rules 154 00:07:45,840 --> 00:07:48,480 Speaker 9: that they can live with don't love this idea because 155 00:07:48,520 --> 00:07:52,200 Speaker 9: it's at this point it's very lightly regulated. And so 156 00:07:52,720 --> 00:07:55,440 Speaker 9: Crypto dot Com CALCI these exchanges. They want to say, 157 00:07:55,440 --> 00:07:57,920 Speaker 9: oh no, no, it's not quite the same thing, but 158 00:07:58,400 --> 00:08:00,600 Speaker 9: if you try it, you will see it is very 159 00:08:00,680 --> 00:08:01,840 Speaker 9: much the same thing. 160 00:08:02,000 --> 00:08:04,160 Speaker 3: And so how many, I mean you just needed? Were 161 00:08:04,160 --> 00:08:07,040 Speaker 3: those the only two that offered this service during the 162 00:08:07,080 --> 00:08:07,640 Speaker 3: Super Bowl? 163 00:08:08,320 --> 00:08:12,080 Speaker 9: Yeah, so Crypto dot Com went first, Calshi came out second. 164 00:08:12,200 --> 00:08:15,000 Speaker 9: For a brief minute, Robin Hood was going to partner 165 00:08:15,040 --> 00:08:20,200 Speaker 9: with Calshi to offer these to some of their approved traders, 166 00:08:20,680 --> 00:08:24,119 Speaker 9: but they backed off of that after the CFTC warned 167 00:08:24,160 --> 00:08:27,160 Speaker 9: them about it. Uh So, as of the Super Bowl, 168 00:08:27,160 --> 00:08:29,960 Speaker 9: it was those two, and I think the expectation is 169 00:08:30,080 --> 00:08:34,560 Speaker 9: that others will follow depending on it. Looks like the 170 00:08:34,600 --> 00:08:37,480 Speaker 9: timeline is April for the CFTC to say whether or 171 00:08:37,520 --> 00:08:40,240 Speaker 9: not they are going to let this go forward. But 172 00:08:40,320 --> 00:08:44,120 Speaker 9: if they do, I expect you will see others begin 173 00:08:44,400 --> 00:08:48,000 Speaker 9: offering all types of sports futures contracts because it's a 174 00:08:48,040 --> 00:08:51,720 Speaker 9: really good way to get people to do prediction markets. 175 00:08:51,760 --> 00:08:54,679 Speaker 9: You know, they tend to do the presidential election every 176 00:08:54,720 --> 00:08:56,440 Speaker 9: four years and then kind of forget about it in 177 00:08:56,480 --> 00:08:59,360 Speaker 9: the general public, whereas sports, you know, year round, and 178 00:08:59,360 --> 00:09:00,920 Speaker 9: people aren't well ira. 179 00:09:01,000 --> 00:09:02,440 Speaker 3: You know, if I could see the future, I would 180 00:09:02,440 --> 00:09:04,000 Speaker 3: have told you that, you know, Mark laur and Alex 181 00:09:04,080 --> 00:09:06,959 Speaker 3: Rodriguez would finally be successful and their bid to take 182 00:09:07,000 --> 00:09:09,360 Speaker 3: control of the Minnesota Timberwolves. Talk to us a little 183 00:09:09,360 --> 00:09:11,800 Speaker 3: bit about that story. I mean, our friend Alex Rodriguez 184 00:09:11,840 --> 00:09:13,119 Speaker 3: is now an NBA owner. 185 00:09:13,480 --> 00:09:14,200 Speaker 2: Well, he will be. 186 00:09:14,360 --> 00:09:17,120 Speaker 9: Presumably they still have to get over the hurdle of 187 00:09:17,120 --> 00:09:19,400 Speaker 9: getting approval from the rest of the NBA owners. They 188 00:09:19,440 --> 00:09:22,559 Speaker 9: need twenty three out of the group to approve them, 189 00:09:22,559 --> 00:09:26,080 Speaker 9: but I think that is expected to happen. So yeah, 190 00:09:26,080 --> 00:09:28,360 Speaker 9: they bought the team back in twenty twenty one, but 191 00:09:28,480 --> 00:09:31,400 Speaker 9: it was this step wise transaction that they arranged with 192 00:09:31,440 --> 00:09:33,880 Speaker 9: the owner, Glenn Taylor, where they were going to do 193 00:09:33,920 --> 00:09:37,520 Speaker 9: it in installments, and it got hung up in March 194 00:09:37,600 --> 00:09:40,360 Speaker 9: of last year when they were supposed to make the 195 00:09:40,400 --> 00:09:43,680 Speaker 9: payments that would put them into majority control and make 196 00:09:43,720 --> 00:09:47,480 Speaker 9: them the control owners of the team. Taylor said, sorry, 197 00:09:47,559 --> 00:09:49,920 Speaker 9: you didn't meet the terms of the contract. Deals off, 198 00:09:49,960 --> 00:09:52,160 Speaker 9: you're still a minority owner, but you're not going to 199 00:09:52,200 --> 00:09:55,560 Speaker 9: be able to take over and a Rod and Mark 200 00:09:55,600 --> 00:09:58,240 Speaker 9: Laurie said, actually no, we're entitled to an extension. We've 201 00:09:58,240 --> 00:10:00,640 Speaker 9: got the funding in place. So it went to a 202 00:10:00,679 --> 00:10:04,000 Speaker 9: mediator as the as the purchase agreement stipulated, they couldn't 203 00:10:04,120 --> 00:10:07,200 Speaker 9: get a solution in mediation, it went to arbitration, and 204 00:10:07,240 --> 00:10:11,319 Speaker 9: then just recently the three panel arbitrators said, uh a, 205 00:10:11,520 --> 00:10:14,160 Speaker 9: Rod and Laurie had in fact met the terms and 206 00:10:14,240 --> 00:10:16,880 Speaker 9: are entitled to close the transaction. And so that's what 207 00:10:16,920 --> 00:10:20,560 Speaker 9: we expect to happen. And so yeah, they should be 208 00:10:20,679 --> 00:10:22,720 Speaker 9: the new Timberwolve's owners very soon. 209 00:10:23,080 --> 00:10:24,679 Speaker 3: Well see, you know what, I have to pivot a 210 00:10:24,679 --> 00:10:26,040 Speaker 3: little bit here on you and I got to look, 211 00:10:26,080 --> 00:10:28,120 Speaker 3: you know, a little bit south of Minnesota, quite a 212 00:10:28,120 --> 00:10:29,800 Speaker 3: bit south. I got to look down to Texas, to 213 00:10:29,800 --> 00:10:32,360 Speaker 3: the Dallas Mavericks, right, who have you know a new 214 00:10:32,520 --> 00:10:35,120 Speaker 3: kind of ownership in these sort of postmark Cuban era. 215 00:10:35,880 --> 00:10:39,720 Speaker 3: And at the trade deadline, he did something really really, 216 00:10:39,720 --> 00:10:42,760 Speaker 3: really really interesting, didn't they. They's traded away a twenty 217 00:10:42,760 --> 00:10:44,880 Speaker 3: five year old five time All star in Luca Dontrich 218 00:10:44,920 --> 00:10:48,160 Speaker 3: to the Los Angeles Leakers without even letting other teams 219 00:10:48,200 --> 00:10:50,079 Speaker 3: bid for him. I mean, what goes on with I 220 00:10:50,120 --> 00:10:51,880 Speaker 3: mean like these owners, I mean, do we can we 221 00:10:52,080 --> 00:10:54,080 Speaker 3: can we just talk to Alex Rodriguez please and make 222 00:10:54,120 --> 00:10:56,600 Speaker 3: sure he at least calls the Knicks first, if he's 223 00:10:56,600 --> 00:10:59,240 Speaker 3: going to offer up somebody like that, I mean, I mean, 224 00:10:59,280 --> 00:11:01,720 Speaker 3: this is I mean what it goes on, you know, 225 00:11:01,760 --> 00:11:04,040 Speaker 3: behind the scenes as you head into the trade deadline. 226 00:11:04,080 --> 00:11:06,600 Speaker 3: These owners, I mean, talk to us about your thoughts there. 227 00:11:06,640 --> 00:11:08,040 Speaker 3: I mean, what are people talking about? 228 00:11:08,360 --> 00:11:10,760 Speaker 9: Yeah, I mean that was a really shocking deal. It's 229 00:11:10,800 --> 00:11:13,480 Speaker 9: so shocking that you you know, now I've launched. 230 00:11:13,320 --> 00:11:16,320 Speaker 10: Dozens of conspiracy theories about why they might have done it, 231 00:11:16,440 --> 00:11:19,480 Speaker 10: such as such as they really want to move to 232 00:11:19,520 --> 00:11:23,439 Speaker 10: Las Vegas, where you know, the Adelson family have a 233 00:11:23,480 --> 00:11:26,800 Speaker 10: lot of connections at home, and so they were trying. 234 00:11:26,559 --> 00:11:28,520 Speaker 9: To pull a Major League This is the plot of 235 00:11:28,559 --> 00:11:32,360 Speaker 9: Major League, by the way. That is so you know, 236 00:11:32,760 --> 00:11:34,920 Speaker 9: I think the deal was so shocking that people are 237 00:11:34,960 --> 00:11:38,040 Speaker 9: searching for explanations. I think probably it comes down to 238 00:11:38,640 --> 00:11:42,360 Speaker 9: the Mavericks ownership and management didn't want to pay Luca 239 00:11:42,720 --> 00:11:45,360 Speaker 9: because they don't believe he's committed and that he's never 240 00:11:45,440 --> 00:11:47,600 Speaker 9: going to do that last bit that he needs to 241 00:11:47,640 --> 00:11:50,040 Speaker 9: do that they want him to do, and so they 242 00:11:50,120 --> 00:11:52,720 Speaker 9: shipped him. Now, there's a lot of reasons you could 243 00:11:52,720 --> 00:11:54,920 Speaker 9: say that was a really bad decision, and you're right, 244 00:11:55,000 --> 00:11:57,080 Speaker 9: they didn't shop him around a lot ahead of time. 245 00:11:57,320 --> 00:11:59,280 Speaker 9: They didn't maybe get the best price for him. I 246 00:11:59,320 --> 00:12:01,760 Speaker 9: think that had to do with the fact that they 247 00:12:01,840 --> 00:12:05,120 Speaker 9: knew that this couldn't get out, that he was on 248 00:12:05,200 --> 00:12:08,080 Speaker 9: the trading block, that basically you know, there'd be mutiny 249 00:12:08,120 --> 00:12:08,840 Speaker 9: in their fan base. 250 00:12:09,520 --> 00:12:11,800 Speaker 2: Well this is I know, we got to go. But 251 00:12:11,880 --> 00:12:15,360 Speaker 2: I mean I don't see a problem of the other 252 00:12:15,600 --> 00:12:20,120 Speaker 2: NBA owners, you know, not okaying this. Forgive the double 253 00:12:20,160 --> 00:12:22,400 Speaker 2: negative because if we're talking about a Rod and we're 254 00:12:22,400 --> 00:12:25,520 Speaker 2: talking about Mark LORI, who's going to say no to this? 255 00:12:26,360 --> 00:12:29,160 Speaker 9: Yeah, I know I expected to go through. I mean, 256 00:12:29,200 --> 00:12:31,240 Speaker 9: I think there was maybe some notion that if Taylor 257 00:12:31,400 --> 00:12:35,440 Speaker 9: wanted to rally opposition. He's a very long term owner. 258 00:12:35,600 --> 00:12:38,800 Speaker 9: I think he does have allies among other NBA owners, 259 00:12:39,200 --> 00:12:41,560 Speaker 9: and maybe he would have been able to, you know, 260 00:12:41,960 --> 00:12:44,560 Speaker 9: scum up the works. But it sounds like he's not 261 00:12:44,600 --> 00:12:47,080 Speaker 9: going to try to do that, and I think barring that, 262 00:12:47,120 --> 00:12:48,240 Speaker 9: there's no reason why. 263 00:12:48,760 --> 00:12:51,280 Speaker 2: Oh thanks to Ira wood Way for joining us. He's 264 00:12:51,360 --> 00:12:55,839 Speaker 2: Bloomberg Global Business sub sports reporter. Up next, we talked 265 00:12:55,840 --> 00:12:59,600 Speaker 2: with NASCAR for my colleague Damien Sassawer. I'm Michael Barr 266 00:13:00,000 --> 00:13:02,920 Speaker 2: listening to the Bloomberg Business of Sports from Bloomberg Radio 267 00:13:03,000 --> 00:13:03,920 Speaker 2: around the world. 268 00:13:07,000 --> 00:13:11,000 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 269 00:13:12,200 --> 00:13:14,680 Speaker 2: This is the Bloomberg Business of Sports, where we explore 270 00:13:14,679 --> 00:13:17,400 Speaker 2: the big money issues in the world of sports. Michael Barr, 271 00:13:17,440 --> 00:13:20,839 Speaker 2: along with my colleague Damian Sasawer Scarlet Fu will join 272 00:13:20,920 --> 00:13:24,120 Speaker 2: us later in the show. We have on the line 273 00:13:24,600 --> 00:13:30,079 Speaker 2: Steve Phelps, President of NASCAR, the National Association for Stock 274 00:13:30,200 --> 00:13:35,120 Speaker 2: car Auto Racing. Mister Phelps, thank you for joining us. 275 00:13:35,480 --> 00:13:39,720 Speaker 2: From an old, old NASCAR fan, welcome to the Bloomberg 276 00:13:39,800 --> 00:13:40,920 Speaker 2: Business of Sports. 277 00:13:41,360 --> 00:13:44,120 Speaker 8: Thrilled to be here and appreciate your fandom. 278 00:13:45,800 --> 00:13:50,040 Speaker 2: I was a fan back in the day when they 279 00:13:50,160 --> 00:13:53,160 Speaker 2: you know, we go back with you know, when I 280 00:13:53,200 --> 00:13:55,560 Speaker 2: was like about four or five, and you know, back 281 00:13:55,600 --> 00:13:59,120 Speaker 2: then they came on wide World of Sports. When you 282 00:13:59,160 --> 00:14:01,880 Speaker 2: wanted to see the Daytona five hundred, you had to 283 00:14:01,920 --> 00:14:05,680 Speaker 2: wait because it didn't have it live yet. And then 284 00:14:06,280 --> 00:14:11,400 Speaker 2: when they decided to broadcast it live, and this even 285 00:14:11,480 --> 00:14:14,760 Speaker 2: before Flag to Flag ABC was starting to broadcast it live, 286 00:14:15,600 --> 00:14:20,440 Speaker 2: people got excited. And then nineteen seventy nine CBS brought 287 00:14:20,520 --> 00:14:24,040 Speaker 2: flag to flag coverage of the Daytona five hundred and 288 00:14:24,320 --> 00:14:29,520 Speaker 2: old Geezer Bar remembers all of that, and my goodness, 289 00:14:29,600 --> 00:14:32,840 Speaker 2: it's like this sport has come a long way. 290 00:14:32,920 --> 00:14:37,000 Speaker 8: Sir, well, I'll take that as a compliment. 291 00:14:37,200 --> 00:14:41,400 Speaker 7: I think you're right. I believe that we were doing 292 00:14:41,400 --> 00:14:44,560 Speaker 7: some really cool things. The race product on the track 293 00:14:44,680 --> 00:14:47,560 Speaker 7: is argably the best it's ever been. We had three 294 00:14:47,560 --> 00:14:51,840 Speaker 7: of our closest finishes in history, our single closest three 295 00:14:51,880 --> 00:14:56,160 Speaker 7: wide finish and Atlanta last year, and that headed into 296 00:14:56,360 --> 00:14:59,520 Speaker 7: what is always terrific racing at the Daytona five hundred. 297 00:14:59,560 --> 00:15:02,400 Speaker 7: So super excited about, you know, kind of where we 298 00:15:02,440 --> 00:15:06,800 Speaker 7: are today and very optimistic about what the future of 299 00:15:06,800 --> 00:15:07,680 Speaker 7: this sport looks like. 300 00:15:08,600 --> 00:15:10,360 Speaker 3: Mister Phelps. We're going to get into that dyto in 301 00:15:10,400 --> 00:15:12,080 Speaker 3: a five hundred in just a minute. But you know, 302 00:15:12,120 --> 00:15:15,480 Speaker 3: you're only the fifth individual to be the president of 303 00:15:15,600 --> 00:15:18,880 Speaker 3: NASCAR since its inception in nineteen forty eight. And what 304 00:15:18,920 --> 00:15:23,840 Speaker 3: you've done, I mean Fox, NBC, Amazon, Prime, TNT, I 305 00:15:23,840 --> 00:15:27,880 Speaker 3: mean these seven year partnerships that you've developed under your stewardship. 306 00:15:27,960 --> 00:15:29,760 Speaker 3: I mean, can you talk to our audience a little 307 00:15:29,800 --> 00:15:32,920 Speaker 3: bit about all the work you've done in preparing for 308 00:15:33,000 --> 00:15:35,400 Speaker 3: where NASCAR is today and what its future looked like. 309 00:15:36,960 --> 00:15:39,280 Speaker 7: Yeah, I think, you know, we're really excited about all 310 00:15:39,320 --> 00:15:41,960 Speaker 7: of our new media partners. So obviously Fox and NBC 311 00:15:42,080 --> 00:15:45,240 Speaker 7: are back from the ten year deal we did with 312 00:15:45,320 --> 00:15:49,280 Speaker 7: them that concluded at the end of twenty four. But 313 00:15:49,400 --> 00:15:52,880 Speaker 7: to add Amazon, a pure streamer, and then you know 314 00:15:52,960 --> 00:15:55,960 Speaker 7: the TNT and Max, which is obviously a combination of 315 00:15:56,000 --> 00:16:01,640 Speaker 7: cable and streaming, and then the CW for all of 316 00:16:01,680 --> 00:16:05,560 Speaker 7: our Infinity Series for those thirty three races, I just 317 00:16:05,600 --> 00:16:09,960 Speaker 7: think it is certainly a little more fragmentation, and we'll 318 00:16:10,200 --> 00:16:12,680 Speaker 7: accept that. But I think it was really important for 319 00:16:12,800 --> 00:16:15,560 Speaker 7: us to make sure that we had a mix of broadcast, 320 00:16:16,240 --> 00:16:20,160 Speaker 7: cable and streaming, which is exactly what we have. And 321 00:16:21,080 --> 00:16:25,280 Speaker 7: I would suggest that with these world class media partners, 322 00:16:25,280 --> 00:16:28,320 Speaker 7: that the promotion of NASCAR is probably going to be, 323 00:16:29,400 --> 00:16:31,920 Speaker 7: you know, at its height, and that to me is 324 00:16:32,000 --> 00:16:36,840 Speaker 7: really really important. So you had two media companies that 325 00:16:36,920 --> 00:16:39,040 Speaker 7: wanted to come back, which is terrific, says a lot 326 00:16:39,080 --> 00:16:41,480 Speaker 7: about what we've done over the past five or six years, 327 00:16:42,160 --> 00:16:45,320 Speaker 7: and then you have these three new entities coming in 328 00:16:45,840 --> 00:16:49,280 Speaker 7: that we're also thrilled to come to NASCAR and. 329 00:16:49,280 --> 00:16:50,960 Speaker 8: Be part of what it is that we're doing. 330 00:16:51,040 --> 00:16:55,200 Speaker 7: So Yeah, we're very bullish, excited about about the media 331 00:16:55,240 --> 00:16:57,040 Speaker 7: partners and so much more. 332 00:16:58,800 --> 00:17:01,520 Speaker 2: Can I bring up all also that this is the 333 00:17:01,560 --> 00:17:05,240 Speaker 2: sixty seventh running of the Daytona five hundred, and we 334 00:17:05,320 --> 00:17:09,399 Speaker 2: go back. Lee Petty won the first one and ever 335 00:17:09,480 --> 00:17:13,800 Speaker 2: since you've had a lot of exciting races at Daytona 336 00:17:14,200 --> 00:17:19,000 Speaker 2: and now the so called clash used to be at Daytona. 337 00:17:19,520 --> 00:17:23,919 Speaker 2: But over the past weekend you guys went back to 338 00:17:23,960 --> 00:17:26,679 Speaker 2: your roots and you went to Bowman Gray Stadium to 339 00:17:26,720 --> 00:17:28,800 Speaker 2: hold the clash. Can you tell us more about that? 340 00:17:30,040 --> 00:17:31,520 Speaker 8: Yeah, I think it was a nod back. 341 00:17:31,720 --> 00:17:35,480 Speaker 7: So for three years we did the clash at the 342 00:17:35,520 --> 00:17:40,680 Speaker 7: Coliseum out in LA which was terrific, but I think 343 00:17:40,720 --> 00:17:41,639 Speaker 7: it had run its course. 344 00:17:41,680 --> 00:17:43,359 Speaker 8: That's an important marketplace for us. 345 00:17:43,440 --> 00:17:48,080 Speaker 7: We'll be back in southern California, hopefully as soon as 346 00:17:48,119 --> 00:17:50,840 Speaker 7: twenty twenty six. What that looks like, I'm not prepared 347 00:17:50,920 --> 00:17:54,439 Speaker 7: to talk about at this point, but it's important. But 348 00:17:54,560 --> 00:17:57,119 Speaker 7: we did want to do a nod to kind of 349 00:17:57,160 --> 00:18:00,639 Speaker 7: our history and our roots in Bowman Gray Stadium is 350 00:18:00,680 --> 00:18:04,840 Speaker 7: a special place, so we created a relationship, you know, 351 00:18:04,960 --> 00:18:07,840 Speaker 7: with the city and the folks that held the lease 352 00:18:08,720 --> 00:18:10,439 Speaker 7: and so now we have assumed that lease for the 353 00:18:10,480 --> 00:18:14,879 Speaker 7: next you know, roughly thirty years. So but the you 354 00:18:15,080 --> 00:18:18,320 Speaker 7: talked to the competitors, whether it's drivers or crew or 355 00:18:19,359 --> 00:18:22,280 Speaker 7: every single person that was there in that sold out stadium, 356 00:18:22,320 --> 00:18:25,679 Speaker 7: and it was electric. A little bit chilly, but it 357 00:18:25,760 --> 00:18:30,200 Speaker 7: was electric and just hard nose short track racing. Some 358 00:18:30,240 --> 00:18:33,800 Speaker 7: tempers flared, you know, it was I think it was 359 00:18:33,840 --> 00:18:37,159 Speaker 7: a nod you know, to you know, short track racing 360 00:18:37,200 --> 00:18:41,280 Speaker 7: in our history, and I think that's important. And you know, 361 00:18:41,400 --> 00:18:44,119 Speaker 7: no determination, you know, when we're going, if we're going 362 00:18:44,200 --> 00:18:45,679 Speaker 7: to go back, when we're going to go back. But 363 00:18:46,480 --> 00:18:49,160 Speaker 7: I would say that the industry was thrilled that we 364 00:18:49,160 --> 00:18:52,360 Speaker 7: were there and it worked right. So we had a sellout, 365 00:18:52,840 --> 00:18:57,760 Speaker 7: sold out crowd. The rating was really good, significantly up 366 00:18:57,800 --> 00:19:00,680 Speaker 7: from last year. So those things are all good. Yeah, 367 00:19:00,720 --> 00:19:03,360 Speaker 7: So it's you know, hope springs are turnament, if you will, 368 00:19:03,440 --> 00:19:04,800 Speaker 7: for for everyone. 369 00:19:04,840 --> 00:19:07,600 Speaker 8: When they unpacking Daytona. 370 00:19:07,440 --> 00:19:09,240 Speaker 2: I swear the Bowman Gray race. I thought I was 371 00:19:09,240 --> 00:19:12,280 Speaker 2: saw a Hudson hornet out there. But man, that was 372 00:19:12,840 --> 00:19:15,840 Speaker 2: nice to bring back the roots. I'm sorry, Damon, Damien. 373 00:19:15,560 --> 00:19:18,320 Speaker 3: Go ahead, Well, well, mister Phelps, I mean, let's go there, right, 374 00:19:18,400 --> 00:19:20,800 Speaker 3: it is Daytona five hundred time, and you know, I 375 00:19:20,840 --> 00:19:24,000 Speaker 3: know we want to focus on the big guys Bush Hamlin, Legano, 376 00:19:24,080 --> 00:19:27,159 Speaker 3: but Byron bel Chastin, these young bucks are making a 377 00:19:27,240 --> 00:19:29,040 Speaker 3: challenge here. No, I mean talk to us about the 378 00:19:29,040 --> 00:19:29,880 Speaker 3: future of NASCAR. 379 00:19:31,040 --> 00:19:32,240 Speaker 8: Yeah, I think it's really cool. 380 00:19:32,280 --> 00:19:36,560 Speaker 7: I mean if you consider, you know, past champions that 381 00:19:36,600 --> 00:19:39,159 Speaker 7: we've had over the last you know, five or six years. 382 00:19:39,680 --> 00:19:41,919 Speaker 8: Joey Logano has been in the sport for a long time. 383 00:19:43,119 --> 00:19:44,200 Speaker 8: But he's not old. 384 00:19:44,480 --> 00:19:45,719 Speaker 7: I mean, I don't know what he is, thirty four 385 00:19:45,760 --> 00:19:48,639 Speaker 7: to thirty five years old. He'll be driving for another 386 00:19:48,680 --> 00:19:51,480 Speaker 7: decade most likely. But you think of the guys like 387 00:19:52,160 --> 00:19:56,440 Speaker 7: Ross Chastain, or you think about Chase Elliott, or like 388 00:19:56,560 --> 00:20:00,000 Speaker 7: Kyle Larson. Is arguably the best driver people would say 389 00:20:00,119 --> 00:20:00,679 Speaker 7: on the planet. 390 00:20:00,760 --> 00:20:00,920 Speaker 8: Right. 391 00:20:00,960 --> 00:20:05,159 Speaker 7: He can race anything anywhere, anytime. He's going to do 392 00:20:05,200 --> 00:20:09,119 Speaker 7: the double again this year with the well he didn't 393 00:20:09,119 --> 00:20:11,320 Speaker 7: do the double last year. He only did one segment 394 00:20:11,359 --> 00:20:13,720 Speaker 7: of the double, which was the Indy five hundred. But 395 00:20:13,760 --> 00:20:16,240 Speaker 7: then to come back for the Coke six hundred and 396 00:20:16,320 --> 00:20:17,720 Speaker 7: see him do that, I think it's going to be 397 00:20:17,760 --> 00:20:19,639 Speaker 7: a really cool thing. He is the opportunity to win 398 00:20:19,680 --> 00:20:21,200 Speaker 7: him both legitimately. 399 00:20:22,760 --> 00:20:24,680 Speaker 8: But I'm the young drivers are. 400 00:20:24,600 --> 00:20:26,520 Speaker 7: Making a name, you know, the Bubble Wallaces and the 401 00:20:26,600 --> 00:20:30,560 Speaker 7: Daniel Suarezes, and those guys are bursting onto the scenes. 402 00:20:31,240 --> 00:20:35,000 Speaker 7: And we've got all this crop of really amazing young 403 00:20:35,080 --> 00:20:38,080 Speaker 7: drivers in our Exfinity series, in our Craftsman Truck Series, 404 00:20:38,440 --> 00:20:40,760 Speaker 7: and going up through our through the Arches series. So 405 00:20:41,560 --> 00:20:46,160 Speaker 7: having all that pipeline of young talent is great. And 406 00:20:46,760 --> 00:20:50,120 Speaker 7: I think what we're doing from a content perspective, our 407 00:20:50,160 --> 00:20:53,240 Speaker 7: content for this year is going to be bigger, bolder, 408 00:20:53,280 --> 00:20:58,199 Speaker 7: and better than it's ever been. And we've invested significant 409 00:20:58,200 --> 00:21:01,119 Speaker 7: dollars in our new productions facility. We need to make 410 00:21:01,160 --> 00:21:03,840 Speaker 7: sure that we are continuing to make stars of our drivers, 411 00:21:04,640 --> 00:21:06,439 Speaker 7: and the way to do that is through better content, 412 00:21:06,560 --> 00:21:10,800 Speaker 7: better distribution, a more varied distribution. And that's exactly what 413 00:21:10,840 --> 00:21:11,280 Speaker 7: we're doing. 414 00:21:12,160 --> 00:21:14,879 Speaker 2: I want to bring up you talk about drivers, and 415 00:21:15,520 --> 00:21:19,800 Speaker 2: I guess there's a new rule, and please educate me 416 00:21:19,840 --> 00:21:22,840 Speaker 2: on it. I guess I'm gonna call it the world 417 00:21:22,880 --> 00:21:26,359 Speaker 2: Class Drivers rule. And you could have an Alio Castra 418 00:21:26,520 --> 00:21:30,960 Speaker 2: Nevis and get a spot in the Daytona five hundred. 419 00:21:31,280 --> 00:21:34,840 Speaker 2: It would kind of be like what the old provisionals 420 00:21:34,920 --> 00:21:37,200 Speaker 2: used to be can ex. 421 00:21:38,680 --> 00:21:38,960 Speaker 8: Sure. 422 00:21:39,000 --> 00:21:43,560 Speaker 7: So it's a new rule for this particular event. Whether 423 00:21:43,560 --> 00:21:46,040 Speaker 7: we tweak it in their future, I don't know. But 424 00:21:46,119 --> 00:21:49,639 Speaker 7: for this event, Castor Nevis will be in the field. 425 00:21:49,960 --> 00:21:52,359 Speaker 7: So he is either going to earn his way in 426 00:21:53,160 --> 00:21:55,960 Speaker 7: or he'll have essentially a provisional that will allow him 427 00:21:55,960 --> 00:21:58,640 Speaker 7: to race. But he will race in the Great American 428 00:21:58,720 --> 00:21:59,960 Speaker 7: Race on Fox on Sunday. 429 00:22:01,280 --> 00:22:02,800 Speaker 8: And I think that's a really cool thing. 430 00:22:03,400 --> 00:22:06,320 Speaker 7: You know, we are always open to ways to help 431 00:22:06,359 --> 00:22:08,600 Speaker 7: promote the sport. You know, he is a world class 432 00:22:08,680 --> 00:22:14,720 Speaker 7: driver who is has gone through all the necessary things 433 00:22:15,240 --> 00:22:17,280 Speaker 7: to prove that he should be in this field, because 434 00:22:17,280 --> 00:22:21,520 Speaker 7: it's always safety first and from there it's promotion. So 435 00:22:22,359 --> 00:22:27,119 Speaker 7: he has passed the plans for our competition folks and 436 00:22:27,119 --> 00:22:29,960 Speaker 7: our officials to make sure that he is worthy to 437 00:22:30,000 --> 00:22:32,119 Speaker 7: be in the race and he's not a danger to 438 00:22:32,520 --> 00:22:34,280 Speaker 7: others in the race, and he won't be. 439 00:22:35,480 --> 00:22:36,680 Speaker 8: I think that's really exciting. 440 00:22:36,920 --> 00:22:40,200 Speaker 7: And you know, I think they'll this you know kind 441 00:22:40,200 --> 00:22:43,800 Speaker 7: of rule, this new piece that's coming into effect. I 442 00:22:43,840 --> 00:22:46,880 Speaker 7: think we'll have some really cool opportunities for us, both 443 00:22:46,960 --> 00:22:50,120 Speaker 7: later in this year but also in years forward. 444 00:22:50,560 --> 00:22:52,400 Speaker 3: I'd love to ask you this question. I mean, look, 445 00:22:52,640 --> 00:22:54,920 Speaker 3: obviously F one gets a lot of the headlines, right, 446 00:22:54,960 --> 00:22:56,439 Speaker 3: and I'm sure you hear this all the time. How 447 00:22:56,600 --> 00:22:59,960 Speaker 3: is Formula one impacted your strategy? How is it impacting NASCAR? 448 00:23:00,440 --> 00:23:02,400 Speaker 3: But you know, I just have to highlight for our audience. 449 00:23:02,440 --> 00:23:04,760 Speaker 3: You know, just look at twenty twenty four, right, three 450 00:23:04,760 --> 00:23:07,640 Speaker 3: of the top seven closest finishes in Cup history. Right, 451 00:23:07,760 --> 00:23:10,800 Speaker 3: eighteen different winners from ten organizations, the most green flag 452 00:23:10,840 --> 00:23:13,720 Speaker 3: passes for the lead since two thousand and five. You know, 453 00:23:13,840 --> 00:23:17,080 Speaker 3: the concept of parody of real competition, certainly in race 454 00:23:17,160 --> 00:23:20,000 Speaker 3: car driving, it's a real deal. I mean you look 455 00:23:20,000 --> 00:23:22,960 Speaker 3: at the NFL relative to Major League Baseball and the NBA. 456 00:23:23,119 --> 00:23:25,639 Speaker 3: I mean it's a concept of you know, anybody can 457 00:23:25,720 --> 00:23:29,000 Speaker 3: win on any given Sunday. You know, it holds, you know, 458 00:23:29,080 --> 00:23:32,560 Speaker 3: for the viewing audience. And I'm curious, is that by design? 459 00:23:32,760 --> 00:23:34,960 Speaker 3: Is that is that part of your planet, NASCAR, to 460 00:23:35,080 --> 00:23:38,200 Speaker 3: keep things, to keep a level playing field, so to speak. 461 00:23:39,320 --> 00:23:42,399 Speaker 7: Yeah, I think it's really important. You know, what fans 462 00:23:42,440 --> 00:23:45,840 Speaker 7: want is great racing. So they want close, competitive, side 463 00:23:45,840 --> 00:23:49,679 Speaker 7: by side racing with passing. So of all those different 464 00:23:49,720 --> 00:23:51,680 Speaker 7: stats that you just threw out there. I think the 465 00:23:51,800 --> 00:23:55,560 Speaker 7: number of green flag passes throughout the field or green 466 00:23:55,600 --> 00:23:59,440 Speaker 7: flag passes for the lead. To me, that's really cool 467 00:23:59,480 --> 00:24:03,440 Speaker 7: because that really embodies what it means to have great racing. 468 00:24:04,000 --> 00:24:06,640 Speaker 7: The fact that we had eighteen different winners from ten 469 00:24:06,680 --> 00:24:10,520 Speaker 7: different organizations and anyone can win on any given Sunday. 470 00:24:10,560 --> 00:24:11,879 Speaker 8: I think that's really cool. 471 00:24:12,000 --> 00:24:14,520 Speaker 7: Right, So, if I'm a race fan of a particular 472 00:24:14,600 --> 00:24:17,720 Speaker 7: driver or a particular race team, I know that might 473 00:24:17,800 --> 00:24:21,600 Speaker 7: and it's so hard to win in NASCAR, but I 474 00:24:21,640 --> 00:24:23,960 Speaker 7: know my driver is a shot. So again, when the 475 00:24:24,320 --> 00:24:28,720 Speaker 7: green flag drops this weekend, literally anyone in the field 476 00:24:28,720 --> 00:24:30,879 Speaker 7: can win. And I think we saw, you know, we 477 00:24:30,920 --> 00:24:34,439 Speaker 7: had a one car team win in you know with 478 00:24:34,600 --> 00:24:35,720 Speaker 7: Roocky Stenhouse Junior. 479 00:24:36,080 --> 00:24:39,000 Speaker 8: I mean that's just a really cool story. 480 00:24:40,119 --> 00:24:42,760 Speaker 7: And maybe a powerhouse team will win, like a Hendrick 481 00:24:42,800 --> 00:24:45,600 Speaker 7: Motorsports or a Penske or Gibbs, but maybe it'll be 482 00:24:45,640 --> 00:24:48,080 Speaker 7: trackouts with you know, Chastaining or Suarez or. 483 00:24:48,080 --> 00:24:52,680 Speaker 8: SPG right, And I just think, to me, that's so cool. 484 00:24:52,760 --> 00:24:57,080 Speaker 7: And this race is you know, three plus hours of 485 00:24:57,359 --> 00:25:00,920 Speaker 7: just wide open racing and you know, trying to stay 486 00:25:00,920 --> 00:25:04,040 Speaker 7: out of the chaos that can happen, you know, with 487 00:25:04,080 --> 00:25:07,359 Speaker 7: Big Rex here at a facility like this, in this 488 00:25:07,440 --> 00:25:12,120 Speaker 7: type of racing, it's a it's you know, I would 489 00:25:12,119 --> 00:25:17,200 Speaker 7: say five parts skill and one part luck, and maybe 490 00:25:17,240 --> 00:25:20,280 Speaker 7: I don't have those percentages exactly correct, But you have 491 00:25:20,320 --> 00:25:22,160 Speaker 7: to have a little luck as part of this as well. 492 00:25:22,880 --> 00:25:24,360 Speaker 8: You certainly need to be talented. 493 00:25:24,440 --> 00:25:27,400 Speaker 7: I certainly couldn't be in there, nor would I don't 494 00:25:27,440 --> 00:25:28,280 Speaker 7: don't have the talent. 495 00:25:28,560 --> 00:25:32,200 Speaker 2: Our thanks to NASCAR President Steve Phelps for joining us up. Next, 496 00:25:32,240 --> 00:25:35,120 Speaker 2: we turn to hockey and how the NHL is making 497 00:25:35,160 --> 00:25:39,000 Speaker 2: an international push with a special Ford Nation tournament for 498 00:25:39,160 --> 00:25:42,520 Speaker 2: my colleague Damien Sassaur. I'm Michael Barr. You're listening to 499 00:25:42,600 --> 00:25:46,199 Speaker 2: the Bloomberg Business of Sports from Bloomberg Radio around the world. 500 00:25:57,640 --> 00:26:01,639 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 501 00:26:03,000 --> 00:26:05,439 Speaker 2: Thanks for joining us on the Bloomberg Business of Sports, 502 00:26:05,440 --> 00:26:07,600 Speaker 2: where we explore the big money issues in the world 503 00:26:07,600 --> 00:26:11,040 Speaker 2: of sports. Michael Barr, along with my colleagues Scarlett Fu 504 00:26:11,160 --> 00:26:15,600 Speaker 2: and Damian Sassauer. The NHL is looking to grow internationally 505 00:26:16,119 --> 00:26:19,480 Speaker 2: with a first of its kind multi nation tournament featuring 506 00:26:19,600 --> 00:26:23,439 Speaker 2: NHL stars. It's called the Four Nations Face Off. And 507 00:26:23,520 --> 00:26:26,639 Speaker 2: it's being broadcast all around the world to fans in 508 00:26:26,680 --> 00:26:30,240 Speaker 2: more than two hundred countries and territories. Here to talk 509 00:26:30,280 --> 00:26:32,480 Speaker 2: to us about it and the state of the league 510 00:26:32,640 --> 00:26:36,280 Speaker 2: is NHL Deputy Commissioner Bill Daily. Bill, Welcome to the 511 00:26:36,320 --> 00:26:37,720 Speaker 2: Bloomberg Business of Sports. 512 00:26:38,040 --> 00:26:39,080 Speaker 5: Thank you for having me. 513 00:26:39,960 --> 00:26:46,800 Speaker 2: Well now, the NHL, it's right now. There's so many 514 00:26:46,800 --> 00:26:49,480 Speaker 2: topics to talk about, but right now you guys are 515 00:26:49,520 --> 00:26:50,879 Speaker 2: in the middle. I guess you want to call it 516 00:26:51,119 --> 00:26:53,240 Speaker 2: a tournament. Is that the best way to describe it? 517 00:26:53,560 --> 00:26:58,320 Speaker 2: Where you have four countries and they're all playing for 518 00:26:58,520 --> 00:27:02,840 Speaker 2: the bragging rights and trying to win one the United States? 519 00:27:02,840 --> 00:27:04,080 Speaker 2: Can you tell us more about that? 520 00:27:05,000 --> 00:27:05,480 Speaker 5: Sure? 521 00:27:06,400 --> 00:27:09,840 Speaker 6: And I would call it an d season tournament. This 522 00:27:09,920 --> 00:27:13,440 Speaker 6: February time period is new for us in terms of 523 00:27:13,840 --> 00:27:19,280 Speaker 6: operating our own international best on best competition tournaments. 524 00:27:19,880 --> 00:27:22,160 Speaker 8: We have a property. 525 00:27:22,320 --> 00:27:25,760 Speaker 6: Known as the World Cup of Hockey, which we're going 526 00:27:25,800 --> 00:27:30,000 Speaker 6: to bring back in twenty twenty eight. That tournament has 527 00:27:30,040 --> 00:27:34,480 Speaker 6: typically been played in the fall time period, and we 528 00:27:34,520 --> 00:27:37,199 Speaker 6: want to make it consistent, so we're bringing to the 529 00:27:37,200 --> 00:27:40,960 Speaker 6: February time period, which we'll match it up with the 530 00:27:41,000 --> 00:27:45,240 Speaker 6: winter Olympic window that typically happens every four years. So 531 00:27:46,320 --> 00:27:48,840 Speaker 6: this is an effort by the NHL and the NHL 532 00:27:48,880 --> 00:27:54,040 Speaker 6: Players Association to bring back international best on best competition 533 00:27:54,080 --> 00:27:57,920 Speaker 6: on a regular basis where the players and our fans 534 00:27:58,080 --> 00:28:02,040 Speaker 6: can count on the fact that we will be contesting 535 00:28:02,240 --> 00:28:05,760 Speaker 6: kind of world supremacy and hockey every two years. 536 00:28:06,760 --> 00:28:08,000 Speaker 5: This is an odd one. 537 00:28:08,040 --> 00:28:11,920 Speaker 6: Because we're having in twenty twenty five and our players 538 00:28:11,920 --> 00:28:15,680 Speaker 6: will be participating in the Winter Olympics in Milano next 539 00:28:15,760 --> 00:28:20,720 Speaker 6: year in twenty twenty six. But from there we would 540 00:28:20,720 --> 00:28:22,840 Speaker 6: hope to stage the World Cup of Hockey in twenty 541 00:28:22,880 --> 00:28:26,480 Speaker 6: twenty eight, go to the Olympics in twenty thirty, another 542 00:28:26,520 --> 00:28:30,240 Speaker 6: World Cup of Hockey in twenty thirty two, Olympics in 543 00:28:30,280 --> 00:28:33,080 Speaker 6: twenty thirty four, and you get the pictures. So that's 544 00:28:33,119 --> 00:28:37,359 Speaker 6: what we're trying to do. We're super excited. We haven't 545 00:28:37,400 --> 00:28:42,720 Speaker 6: had international best on best competition in our sport and 546 00:28:42,760 --> 00:28:48,440 Speaker 6: with our players since twenty sixteen, so we're very excited 547 00:28:48,480 --> 00:28:48,880 Speaker 6: about this. 548 00:28:48,880 --> 00:28:52,240 Speaker 4: Tournament and the players are as well. You mentioned battling 549 00:28:52,280 --> 00:28:56,040 Speaker 4: it out for world supremacy, but there's only four nations involved, Canada, 550 00:28:56,400 --> 00:29:00,640 Speaker 4: the US, Finland and Sweden. The Czech Republic is absent 551 00:29:00,720 --> 00:29:04,080 Speaker 4: and of course, Russia is not represented because of rules 552 00:29:04,080 --> 00:29:07,280 Speaker 4: from the IHL, the International Ice Hockey League, that prohibits 553 00:29:07,560 --> 00:29:12,040 Speaker 4: Russia from participating in team sports. Why those four countries. 554 00:29:12,120 --> 00:29:13,120 Speaker 5: Well, they do. 555 00:29:13,920 --> 00:29:16,680 Speaker 6: They are major contributors to the talent in our league. 556 00:29:16,720 --> 00:29:20,200 Speaker 6: I think if you look at the four countries, they 557 00:29:20,200 --> 00:29:23,720 Speaker 6: make up eighty four percent of our player population, which 558 00:29:23,760 --> 00:29:27,160 Speaker 6: is a big number obviously, and what we're excited about, 559 00:29:27,400 --> 00:29:31,640 Speaker 6: particularly in this tournament is obviously European player participation in 560 00:29:31,920 --> 00:29:36,160 Speaker 6: the National Hockey League has been growing, and this year 561 00:29:36,640 --> 00:29:41,480 Speaker 6: having this competition, it's probably the deepest, most talented tournament 562 00:29:42,000 --> 00:29:44,680 Speaker 6: that we've ever been able to stage. It would be 563 00:29:45,080 --> 00:29:48,840 Speaker 6: ideal if we could have eight teams or more in 564 00:29:48,880 --> 00:29:51,200 Speaker 6: the tournament, but we were dealing with kind of some 565 00:29:51,480 --> 00:29:57,760 Speaker 6: logistical realities, including the Russian aggression in Ukraine working a 566 00:29:57,800 --> 00:30:01,120 Speaker 6: little bit against us expanding the format for this year. 567 00:30:01,960 --> 00:30:04,479 Speaker 6: But I do expect that, you know, it'll be an 568 00:30:04,480 --> 00:30:07,000 Speaker 6: expanded format for our World Cup of Hockey tournaments in 569 00:30:07,000 --> 00:30:07,560 Speaker 6: the future. 570 00:30:07,960 --> 00:30:09,640 Speaker 3: Bill, I'd love to know how we got here. I mean, 571 00:30:09,720 --> 00:30:11,760 Speaker 3: let's be clear. Next year is the Winter Olympics. There's 572 00:30:11,760 --> 00:30:14,640 Speaker 3: a lot going on, you know, the NHL's participating, I 573 00:30:14,640 --> 00:30:17,640 Speaker 3: believe for the first time since twenty fourteen. How are 574 00:30:17,680 --> 00:30:20,080 Speaker 3: you building up to that participation. What does the Winter 575 00:30:20,160 --> 00:30:21,720 Speaker 3: Olympics mean to the NHL. 576 00:30:22,240 --> 00:30:25,400 Speaker 6: Well, I think it's an opportunity. It's an opportunity for 577 00:30:25,560 --> 00:30:30,520 Speaker 6: greater exposure. You know, there's probably no bigger platform for 578 00:30:30,640 --> 00:30:37,000 Speaker 6: sports in the world than the the Olympic Games. It's 579 00:30:37,040 --> 00:30:41,400 Speaker 6: something that is very, very meaningful and important to our players, 580 00:30:42,320 --> 00:30:46,640 Speaker 6: and we've heard them on that subject. It's something we've 581 00:30:46,680 --> 00:30:50,040 Speaker 6: covered in collective arguing and quite frankly, we're totally on 582 00:30:50,080 --> 00:30:53,840 Speaker 6: board with in the sense that you know, the increased 583 00:30:53,880 --> 00:30:57,960 Speaker 6: exposure will bring increased popularity of the game and that's 584 00:30:58,000 --> 00:31:01,880 Speaker 6: good for business. So I think all of it working 585 00:31:01,920 --> 00:31:05,280 Speaker 6: together will be very beneficial to the National Hockey League 586 00:31:05,280 --> 00:31:06,560 Speaker 6: in our business. 587 00:31:07,080 --> 00:31:09,200 Speaker 2: Well, we were talking about this before we went on 588 00:31:09,280 --> 00:31:12,800 Speaker 2: the air, so I got to bring in the elephant 589 00:31:12,960 --> 00:31:19,600 Speaker 2: that's in the room. And since President Trump announced that 590 00:31:19,760 --> 00:31:23,880 Speaker 2: he was going to put twenty five percent tariffs on Canada, 591 00:31:25,640 --> 00:31:31,320 Speaker 2: let's say that many Canadians are not happy when American 592 00:31:31,400 --> 00:31:36,360 Speaker 2: teams are there, and you hear it express sometimes during 593 00:31:36,400 --> 00:31:40,080 Speaker 2: the national anthem for the United States. Can you tell 594 00:31:40,160 --> 00:31:43,600 Speaker 2: us the situation that's going on right now, and is 595 00:31:43,640 --> 00:31:44,800 Speaker 2: that starting to ebb away? 596 00:31:46,320 --> 00:31:50,240 Speaker 6: Well, I think it's obviously an unfortunate situation. I don't 597 00:31:50,280 --> 00:31:55,080 Speaker 6: think anybody likes when anthems are booed or disrespected in 598 00:31:55,160 --> 00:31:58,560 Speaker 6: any way, and certainly we'll count ourselves among that group. 599 00:32:00,080 --> 00:32:05,760 Speaker 6: We've been monitoring the situation since since events started to transpire. 600 00:32:06,120 --> 00:32:09,720 Speaker 6: I do think it's ebbing a little bit. I you know, 601 00:32:09,760 --> 00:32:13,560 Speaker 6: our experience just this past week in Montreal was positive 602 00:32:13,600 --> 00:32:17,280 Speaker 6: experience with two American teams playing there. So I hope 603 00:32:17,320 --> 00:32:22,959 Speaker 6: that that will continue, you know, and you know, sports 604 00:32:23,040 --> 00:32:28,760 Speaker 6: sport is a way of breaking down barriers and bringing 605 00:32:29,120 --> 00:32:32,280 Speaker 6: people closer together, and we hope that this tournament can 606 00:32:32,360 --> 00:32:33,800 Speaker 6: help help. 607 00:32:33,640 --> 00:32:34,440 Speaker 5: Do that for sure. 608 00:32:34,600 --> 00:32:34,840 Speaker 1: Bill. 609 00:32:35,000 --> 00:32:37,560 Speaker 4: One thing about this in season tournament, the Four Nations Tournament, 610 00:32:37,640 --> 00:32:39,760 Speaker 4: is that it takes the place of the All Star 611 00:32:39,840 --> 00:32:43,440 Speaker 4: Break in the All Star Game, and some observers say 612 00:32:43,480 --> 00:32:46,920 Speaker 4: that this is kind of a potential solution to addressing 613 00:32:46,960 --> 00:32:51,480 Speaker 4: the problem of fans losing interest in All Star games overall, 614 00:32:51,560 --> 00:32:55,560 Speaker 4: not just in hockey, but we are seeing fewer people 615 00:32:55,560 --> 00:32:58,000 Speaker 4: tune into the All Star Game for baseball, or the 616 00:32:58,120 --> 00:33:00,880 Speaker 4: NBA or the Pro Bowl for football. Why do you 617 00:33:00,920 --> 00:33:02,720 Speaker 4: think that is? What is it about the All Star 618 00:33:02,760 --> 00:33:05,160 Speaker 4: Game that's kind of losing traction with sports fans? 619 00:33:06,080 --> 00:33:06,720 Speaker 5: That's a great. 620 00:33:06,600 --> 00:33:10,560 Speaker 6: Question, and I think we're all challenged with trying to 621 00:33:10,840 --> 00:33:16,120 Speaker 6: come up with creative formats that make compelling All Star weekends, 622 00:33:16,120 --> 00:33:19,920 Speaker 6: and I think it's more the experience that we're trying 623 00:33:19,920 --> 00:33:24,360 Speaker 6: to create to bring fans closer to the players and 624 00:33:25,880 --> 00:33:29,080 Speaker 6: kind of see them as people. So, you know, I 625 00:33:29,440 --> 00:33:33,400 Speaker 6: guess what I'd say is obviously, and it translates to 626 00:33:33,440 --> 00:33:37,520 Speaker 6: our sport in particular, which is hard hitting and very 627 00:33:37,560 --> 00:33:43,880 Speaker 6: passionate in how hard the players are competing. All Star 628 00:33:43,960 --> 00:33:47,960 Speaker 6: format doesn't allow that really to take place all that much, 629 00:33:48,080 --> 00:33:52,000 Speaker 6: and I think that's true in all sports. It's less 630 00:33:52,040 --> 00:33:55,800 Speaker 6: competitive than the actual product that we sell on a 631 00:33:55,880 --> 00:33:56,760 Speaker 6: nightly basis. 632 00:33:57,520 --> 00:34:00,600 Speaker 5: So for us, we haven't given up on All Start weekend. 633 00:34:00,680 --> 00:34:04,800 Speaker 6: I think our fans continue to enjoy it and it 634 00:34:04,880 --> 00:34:07,400 Speaker 6: has a place in the NHL calendar. Obviously, we're not 635 00:34:07,440 --> 00:34:10,839 Speaker 6: playing it this year, but we do anticipate or we 636 00:34:10,880 --> 00:34:14,000 Speaker 6: are playing it next year before the Winter Olympics actually 637 00:34:14,080 --> 00:34:16,719 Speaker 6: has a sendoff of them to the Winter Olympics, so 638 00:34:16,760 --> 00:34:20,640 Speaker 6: it's really on the leagues, and our league in particular, 639 00:34:21,000 --> 00:34:25,920 Speaker 6: to make it a worthwhile, useful, enjoyable experience for the fans, 640 00:34:25,920 --> 00:34:28,240 Speaker 6: because that's what All Star really is about. 641 00:34:28,920 --> 00:34:30,680 Speaker 3: Well, I wonder if you could, just for our audience, 642 00:34:30,760 --> 00:34:32,799 Speaker 3: you know, take us through the financial incentive that's in 643 00:34:32,840 --> 00:34:35,440 Speaker 3: place for the players in the tournament. I mean, you 644 00:34:35,480 --> 00:34:37,680 Speaker 3: know a lot of these tournaments, these in season tournaments, 645 00:34:37,680 --> 00:34:40,560 Speaker 3: there's economics involved, right, that gets the players to play 646 00:34:40,600 --> 00:34:42,600 Speaker 3: to their utmost best. And in this case, I mean, 647 00:34:42,600 --> 00:34:44,399 Speaker 3: my goodness, you're going to need some incentives to get 648 00:34:44,400 --> 00:34:47,279 Speaker 3: Austin Matthews, Alexander Barcuff and Victor Headman to knock off 649 00:34:47,320 --> 00:34:50,799 Speaker 3: the Connective Sidney Crosby and the Canadians, right, So talk 650 00:34:50,800 --> 00:34:52,239 Speaker 3: to us a little bit about what's in it for 651 00:34:52,280 --> 00:34:53,200 Speaker 3: the players. 652 00:34:53,440 --> 00:34:57,080 Speaker 6: Well, what I'll say is that the players, and they're 653 00:34:57,080 --> 00:34:59,960 Speaker 6: not donating their time, but in essence, they're donating their 654 00:35:00,080 --> 00:35:03,000 Speaker 6: time for this tournament because it's so important for them 655 00:35:03,040 --> 00:35:07,600 Speaker 6: to participate. There is a there is a prize fee 656 00:35:07,800 --> 00:35:10,439 Speaker 6: made available for each winning player on the winning team, 657 00:35:11,440 --> 00:35:17,200 Speaker 6: and all the players receive an appearance fee for participating 658 00:35:17,239 --> 00:35:20,480 Speaker 6: in this tournament. But when I in relation to what 659 00:35:20,520 --> 00:35:23,480 Speaker 6: they earn on a yearly basis as their annual salaries. 660 00:35:23,640 --> 00:35:24,560 Speaker 5: It's very nominal. 661 00:35:25,440 --> 00:35:29,000 Speaker 6: So we're doing this together because we think it's great 662 00:35:29,000 --> 00:35:33,319 Speaker 6: for the sport, because the players enjoy doing it, and 663 00:35:33,360 --> 00:35:35,879 Speaker 6: because everybody wants to compete for their country, and that's 664 00:35:35,920 --> 00:35:39,840 Speaker 6: really what's driving the desire to participate in this event. 665 00:35:40,280 --> 00:35:45,320 Speaker 2: You are the first ever deputy commissioner of the NHL, 666 00:35:46,000 --> 00:35:50,360 Speaker 2: and Commissioner Gary Bettman appointed you tell what is it like? 667 00:35:50,480 --> 00:35:54,120 Speaker 2: I mean you? Is it cool to use the phrase 668 00:35:54,200 --> 00:35:56,360 Speaker 2: you are mister Betman's right hand man. 669 00:35:58,280 --> 00:36:02,680 Speaker 6: You can say it, others have said it. Look, I'll 670 00:36:02,719 --> 00:36:04,319 Speaker 6: start by just saying I love my job. 671 00:36:04,360 --> 00:36:06,279 Speaker 5: I love what I do. I love coming to work 672 00:36:06,320 --> 00:36:06,840 Speaker 5: every day. 673 00:36:07,800 --> 00:36:12,920 Speaker 6: The diversity of issues that we deal with on a 674 00:36:13,000 --> 00:36:19,080 Speaker 6: daily basis is very compelling, fun to do. Not all 675 00:36:19,120 --> 00:36:23,720 Speaker 6: of it's good, but it's a challenge and it's something 676 00:36:23,760 --> 00:36:28,319 Speaker 6: I've enjoyed doing at Gary's side. You know, I think 677 00:36:28,360 --> 00:36:31,319 Speaker 6: I was made deputy commissioner in two thousand and five. 678 00:36:31,719 --> 00:36:34,040 Speaker 6: I've been with the league for almost thirty years now, 679 00:36:34,680 --> 00:36:36,640 Speaker 6: so it's. 680 00:36:35,880 --> 00:36:36,560 Speaker 5: Like home for me. 681 00:36:37,680 --> 00:36:40,000 Speaker 4: Before we let you go, Bill, I wanted to get 682 00:36:40,040 --> 00:36:44,040 Speaker 4: your thoughts on as a league executive. What you thought 683 00:36:44,080 --> 00:36:46,759 Speaker 4: about the Super Bowl? What do you take away from 684 00:36:46,760 --> 00:36:49,520 Speaker 4: the NFL playoffs that culminates in the Super Bowl. And 685 00:36:49,719 --> 00:36:52,080 Speaker 4: I'm sure that as a league executive you look at 686 00:36:52,120 --> 00:36:55,080 Speaker 4: how other leagues host their big profile events and high 687 00:36:55,080 --> 00:36:58,080 Speaker 4: profile events and try to extract some learnings from that. 688 00:36:58,520 --> 00:37:01,160 Speaker 4: What kind of learnings can any shall take from what 689 00:37:01,280 --> 00:37:02,200 Speaker 4: the NFL does. 690 00:37:03,480 --> 00:37:06,279 Speaker 6: I start by saying, it's an event that's on a 691 00:37:06,360 --> 00:37:10,440 Speaker 6: scale that really no one ever really experiences other than 692 00:37:10,680 --> 00:37:11,680 Speaker 6: by going to the Super Bowl. 693 00:37:11,719 --> 00:37:13,040 Speaker 5: I have been fortunate enough. 694 00:37:13,040 --> 00:37:16,759 Speaker 6: I used to be a lawyer in private practice, did 695 00:37:16,800 --> 00:37:19,720 Speaker 6: some work for the NFL. I have good relationships inside 696 00:37:19,800 --> 00:37:23,839 Speaker 6: the NFL. I'm fortunate enough to attend kind of most 697 00:37:23,880 --> 00:37:26,040 Speaker 6: of the Super Bowls, and I make it a vacation 698 00:37:26,200 --> 00:37:30,760 Speaker 6: for myself. But it's on a different scale. Is really 699 00:37:30,760 --> 00:37:33,880 Speaker 6: the answer to your question, you know, I talk about 700 00:37:34,040 --> 00:37:36,520 Speaker 6: the importance of US and other sports leagues kind of 701 00:37:36,520 --> 00:37:40,400 Speaker 6: building the experience, the fan experience around our All Star games. 702 00:37:41,080 --> 00:37:43,839 Speaker 6: I think the NFL obviously does the same thing and 703 00:37:44,080 --> 00:37:47,000 Speaker 6: has ramped up that fan experience over the course of 704 00:37:47,080 --> 00:37:50,839 Speaker 6: time I've been going. I think we all are kind 705 00:37:50,840 --> 00:37:54,040 Speaker 6: of charged with doing the exact same thing. Maybe on 706 00:37:54,120 --> 00:37:55,480 Speaker 6: a somewhat smaller scale. 707 00:37:56,040 --> 00:37:57,400 Speaker 5: It's an impressive operation. 708 00:37:57,800 --> 00:38:00,920 Speaker 2: Bill Daily, Deputy Commissioner of the nash Hockey League. He 709 00:38:01,120 --> 00:38:03,920 Speaker 2: is cool as ice. See what I did see? They 710 00:38:04,040 --> 00:38:08,799 Speaker 2: play hockey on me. Yeah, I know, mister Daily. Thank you, 711 00:38:08,840 --> 00:38:11,240 Speaker 2: sir for talking with us on the Bloomberg Business of Sports. 712 00:38:11,640 --> 00:38:13,239 Speaker 5: Thank you for having us guys. 713 00:38:13,200 --> 00:38:16,400 Speaker 2: And thank you for joining us. For my colleague Scarlett 714 00:38:16,440 --> 00:38:19,799 Speaker 2: Foo and Damian Sasaur. I'm Michael Barr. Tune in again 715 00:38:19,800 --> 00:38:22,439 Speaker 2: next week for the latest on the stories moving big 716 00:38:22,520 --> 00:38:24,719 Speaker 2: money in the world of sports, and don't forget to 717 00:38:24,760 --> 00:38:28,360 Speaker 2: catch our podcast on all your podcast platforms. You're listening 718 00:38:28,400 --> 00:38:31,960 Speaker 2: to The Bloomberg Business of Sports from Bloomberg Radio around 719 00:38:31,960 --> 00:38:32,480 Speaker 2: the world.