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Speaker 1: Quest Love Supreme is a production of iHeartRadio.

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Speaker 2: What if y'all it's unpaid bill Quest Love Supreme. We

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Speaker 2: are back with part two of the Quest Love Supreme

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Speaker 2: Interview with Steve Rick. You've co founded Loud Records or

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Speaker 2: put out some critible albums by Wu Tang, Ray Kwan, Mob, Deep,

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Speaker 2: and Mourn. If you haven't listened to part one, please

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Speaker 2: check it out. Steve talks about growing up in his

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Speaker 2: music industry, James Brown, coming to a bar mitzvah, his

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Speaker 2: relationship with Tupac, and putting out some hip hop classic

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Speaker 2: check it.

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Speaker 3: I will say that my first listen to that.

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Speaker 4: Album thirty six Cuban lens.

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Speaker 3: Oh, thirty six Chambers.

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Speaker 5: So the day that both Marauders and and the Wu

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Speaker 5: Tank comes out, and we're driving up ninety five from

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Speaker 5: Philly listening to this, and you know, I know it's

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Speaker 5: not not since Princess fan Base with the album Dirty Mind.

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Speaker 5: If I heard what I deem like revision on an

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Speaker 5: opinion of the record when I first heard the Wu

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Speaker 5: Tang record, and not that I was looking from like

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Speaker 5: a commercial standpoint or an underground standpoint, but I just

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Speaker 5: never heard something so dirty in my life I don't know.

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Speaker 5: It's like this is way too underground for regular people,

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Speaker 5: and yet it almost became the pinnacle of me.

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Speaker 3: It's weird.

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Speaker 5: It's like they became they became the epicenter in the

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Speaker 5: mainstream of the system that they were against, which you know,

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Speaker 5: I wasn't complainings power.

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Speaker 3: Oh yeah they do.

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Speaker 6: But I just mean they still are still they're not

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Speaker 6: they still not look at it.

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Speaker 5: I don't mean, I don't mean, like in a four

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Speaker 5: letter word way, like they're mainstream, right, No, But I'm

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Speaker 5: just saying that I there's no way you were going

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Speaker 5: to tell me on that first listen that this group

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Speaker 5: which was.

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Speaker 3: Going to be the alpha and the mega in the

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Speaker 3: epicenter of what.

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Speaker 4: But let me ask you a question. Sorry for cutting

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Speaker 4: you off when you heard when you heard Cream and

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Speaker 4: can it be for the first time?

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Speaker 3: Well yeah, well yeah, well yeah, what did I remember?

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Speaker 4: I remember hearing Cream for the first time in the

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Speaker 4: studio singles? I knew. I mean I knew actually before

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Speaker 4: because I was on the road. I moved to New York,

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Speaker 4: and I opened up the New York office, and I

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Speaker 4: opened up and I took an apartment in New York,

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Speaker 4: and now I was by Coastal. But but at the

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Speaker 4: end of the day when Cream came out and I

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Speaker 4: forget about the mess on dollar dollar bill and with

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Speaker 4: that meant to me or whatever. But I just knew

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Speaker 4: that this album there was something fucking special about it.

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Speaker 4: Then three months later, my office in LA was on

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Speaker 4: Melrose and King's Road where Cookies is literally the building

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Speaker 4: with Cookies is, And I'm going to the deli to

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Speaker 4: grab a sandwich and I see this white kid head

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Speaker 4: down to hear on a fucking skateboard with the old

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Speaker 4: Wu Tang Scully singing Wu Tank cleaning the up with

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Speaker 4: and I knew, get go. I said at my age,

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Speaker 4: now I'm sixty years old. Now, I said, when I'm

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Speaker 4: fucking sixty, they're still going to be around.

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Speaker 3: Yeah, I don't know.

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Speaker 5: In my mind it was just like again, I gotta

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Speaker 5: go back to the first Jungle Brothers record. Like the

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Speaker 5: Jungle Brothers first album, Straight Out the Jungle was just

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Speaker 5: like an inside secret for like real heads. Meanwhile, like

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Speaker 5: mainstream America only feels Hammer Vanilla Ice like more you.

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Speaker 3: Know, mainstream rappers.

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Speaker 4: And one question, though, yes, Jungle Brothers was on Tommy

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Speaker 4: Boy correct.

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Speaker 5: Uh no, no, no, that's day lot Soul. Jungle Brothers was

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Speaker 5: on Warlock and then went to Warner Brothers for the

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Speaker 5: second album. Okay, and I was just like, just to me,

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Speaker 5: I you know, once once Cream started picking them Traction,

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Speaker 5: I was like, wait a minute, this is almost like

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Speaker 5: if Straight out the Jungle by the Jungle Brothers really

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Speaker 5: got a chance.

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Speaker 3: Now.

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Speaker 5: I mean, there's a lot of factors into the success

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Speaker 5: of Wu Tang Clan, but what I was basically leading

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Speaker 5: up to was upon first listen of that entire record,

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Speaker 5: you knew you had lightning in a bottle in your possession.

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Speaker 4: Yeah, I knew we had Like Outcast was throwing a party.

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Speaker 4: When did their album came out to summer ninety four.

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Speaker 4: I know, I was at a party, an album release party.

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Speaker 4: I was with Steve Staff, okay, and I mean I

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Speaker 4: think I think Clark Hill was DJing. The HD record

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Speaker 4: came on and we're talking, and also everybody just went

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Speaker 4: straight to the to the dance floor and losing the

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Speaker 4: fucking mind. And that's when I knew that there was

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Speaker 4: That was like my first like I needed to see

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Speaker 4: it with my own eyes, right, And that's why I

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Speaker 4: like to be outside. So it was like at the

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Speaker 4: end of the day, like when I see something with

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Speaker 4: my eyes and that's what made me move to New

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Speaker 4: York and open up shop in New York. And then

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Speaker 4: you remember the new music seminar. Yes, right then said clock,

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Speaker 4: let's find the club areas. Whose area? And they let

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Speaker 4: me do a showcase with the Licks Twister and all

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Speaker 4: of New York showed up.

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Speaker 5: Shout out to G two Wu Tang's trustee, one of

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Speaker 5: their many street team people that I've associated Wu with.

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Speaker 5: G used to be part of the Princeton hip hop

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Speaker 5: circle that you know, yeah, but you know he would

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Speaker 5: also work the Philadelphia market like it would have like

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Speaker 5: his side guys also or I don't know if G

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Speaker 5: was part of Rifkins street promotion team or Brizes personal people,

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Speaker 5: but that's how I got hit to them, all right,

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Speaker 5: So I have to ask you the other side of

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Speaker 5: the coin too, because a big part of my personal

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Speaker 5: success was also being the guy on standby whenever somebody

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Speaker 5: would mess up. I e blah blah blah, it's not

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Speaker 5: going to make it to the show. Can you guys

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Speaker 5: get here in twelve hours? Uh da da da just

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Speaker 5: dropped out, yo, Can you guys fly in next week

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Speaker 5: and literally at the beginning of Wu tank Forever, I

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Speaker 5: swear to God, at least sixty percent of my entire

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Speaker 5: output of doing shows were based on Wu Tang shows

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Speaker 5: not attended.

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Speaker 3: During the during the period of ninety seven.

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Speaker 4: You talking about the Wu Tang grade to get some machine.

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Speaker 5: To starting then, but just basically, you know, like the

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Speaker 5: roots of mine as well have been you know, the

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Speaker 5: twelfth member of the Wu Tang clan, because literally is like, uh,

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Speaker 5: we were supposed to come or whatever designated who member

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Speaker 5: was supposed to show up, and okay, we'll get the

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Speaker 5: roots instead. So for me though in nineteen ninety seven,

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Speaker 5: and I have my theories about this, what are year

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Speaker 5: feelings on Wu Tang Forever.

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Speaker 4: It's a double album?

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Speaker 3: Right, but did you get goosebumps.

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Speaker 4: On certain songs? All right? The album? I mean it

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Speaker 4: was a double album. So, like I said, I never

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Speaker 4: considered myself in a and I got goosebumps on Triumph,

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Speaker 4: I got goosebumps. I've got the name of the kid,

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Speaker 4: it's yours. And there was one and then and there

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Speaker 4: was one more record which I would have well, I

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Speaker 4: really got goosebumps. But at the end of the day.

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Speaker 4: I put that twittergether between Wu Tang and Rage right right,

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Speaker 4: and you know we first million dollar hip hop video.

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Speaker 4: Brett Rattner directed it.

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Speaker 5: Oh yeah, look, no nothing is, but I just from

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Speaker 5: my perspective, ah that okay. So, first of all, I

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Speaker 5: feel like the strength of Triumph was that it was

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Speaker 5: the first offering. I mean, you know, it could have

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Speaker 5: been like name any other song that it could have

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Speaker 5: been dog shit, the song not actual dog shit. I mean,

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Speaker 5: it could have been Reunited. It could it could have

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Speaker 5: been whatever whatever. The first song from that album was

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Speaker 5: gonna come forth, was gonna be everything.

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Speaker 4: It Reunited was a song that it's Triumph, and right,

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Speaker 4: why didn't reunite it? To me? The opening Reunited, I

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Speaker 4: mean first, you know, was ridiculous in that. I mean

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Speaker 4: they started fighting. So let me just tell you where

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Speaker 4: I am, right, right, Dicky Passes few months before that, right,

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Speaker 4: m H. Me and Puff had conversations before Big Pass

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Speaker 4: who's gonna come first? We were Biggie and we were

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Speaker 4: both coming with a double album. So Big was always

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Speaker 4: gonna come first, right because I didn't really we didn't.

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Speaker 4: We weren't having radio records, right, so we have bread

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Speaker 4: through the video and like you said, whatever the video was,

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Speaker 4: the video, the video was. But to me, they were

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Speaker 4: a rock and roll group or they were a group. Right,

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Speaker 4: So the Rage tour mm hmm was right. We sold

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Speaker 4: date Leon records on that album if they finished that tour,

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Speaker 4: mm hmm, right, because we already we started in Florida

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Speaker 4: and we were coming up to New York, so that

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Speaker 4: was already home base, like and sales were going up.

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Speaker 4: Now we're gonna do the bump fuck you know, like

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Speaker 4: the mid mid Indiana right the mid mid, mid, mid, Midwest,

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Speaker 4: and West coast. That album would have sold twenty million

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Speaker 4: records and that was always my plan if we should

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Speaker 4: have went diamond.

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Speaker 5: So I agree with you, it should have went diamond.

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Speaker 5: I you know, I don't know the exact conditions.

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Speaker 3: I don't you know. I know it was a fire.

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Speaker 3: I always felt like, ah, whenever whenever someone gets a.

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Speaker 5: Good formula and they change it. I wish they didn't

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Speaker 5: make that record in California. I wish they would have stayed.

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Speaker 4: Well. The problem was, if you saw the show, Ris's

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Speaker 4: house got flooded. Everything was destroyed, right, so that he

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Speaker 4: had he had to start from scratch, anyway, and with

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Speaker 4: everybody having solo recket, I understand what you're saying. Right

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Speaker 4: with everybody, with everybody having solo records in New York,

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Speaker 4: you're being pulled ten different waves. Everybody's being pultended. Hot

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Speaker 4: they were one plant plass, plat plat, So it's like

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Speaker 4: they're getting so them being in one house together and

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Speaker 4: to create that unity how they had it on the

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Speaker 4: first album. Granted it wasn't hiding and it wasn't in

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Speaker 4: a basement right right, but the house got flooded and

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Speaker 4: everything was everything was destroyed.

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Speaker 5: Can I ask though, I kind of feel like the

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Speaker 5: end of that rain kind of not the end of

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Speaker 5: that rain, but least the stronghold of that initial period

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Speaker 5: was the Hot ninety seven situation.

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Speaker 4: Uh, with that that was a bad situation. I was

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Speaker 4: on my back.

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Speaker 3: Could you have rectified that situation?

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Speaker 5: Or like, how do you in terms of are you

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Speaker 5: the type of CEO that has to talk to the

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Speaker 5: artists to stop them from sabotaging their progress or whatever?

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Speaker 5: Or could you explain the story that whole Hot nine

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Speaker 5: seven situation and then like Hot ninety seven not playing

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Speaker 5: Wu Tang anymore, and I.

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Speaker 4: Wasn't I was. I was on a plane. I was

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Speaker 4: it was my bachelor party, Okay, I was flying from

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Speaker 4: Dallas to Atlanta, and you know we land and by

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Speaker 4: phones blowing the fuck up. But you know, I have

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Speaker 4: all pretty much my senior executives with me. You know.

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Speaker 4: It was my brother, was a partner, my best friend,

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Speaker 4: my childhood best friend, Rich you know, was a partner,

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Speaker 4: Mojo who's you know, became a brother and running promotion.

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Speaker 4: You know that they were all with me. And I'm

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Speaker 4: getting just when everybody had to, you know, not even

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Speaker 4: the two ways, just a page still and like what

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Speaker 4: the fuck's happening? And I couldn't get Risen on the phone.

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Speaker 4: And then Tracy, who was the program there had ninety

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Speaker 4: seven yes, just called me. I'm getting married for fucking days,

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Speaker 4: like called me and said scope fuck yourself, like you know,

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Speaker 4: just like I mean, if she was a dude, who

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Speaker 4: wouldn't want to fist, right, But she.

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Speaker 3: Didn't know that, you personally like she she was venting, right.

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Speaker 4: I don't even think she was so mad. I don't

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Speaker 4: even think she went to the wedding. And she was

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Speaker 4: invited to the wedding. Don't forget wu Tang was the

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Speaker 4: first rap record that ninety seven fucking played. They were

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Speaker 4: a dance station.

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Speaker 3: Hot ninety seven was also on that new Rap work Day, right,

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Speaker 3: more music, less rap. They were on that.

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Speaker 4: No, they weren't a rap I mean, no said it

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Speaker 4: was a dance station like right, and then Flex was

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Speaker 4: I mean, between Flex and Angie, they're the ones that

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Speaker 4: took it to a whole different place where Flex had

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Speaker 4: to show on the weekends, you know, and then think

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Speaker 4: you know, and then thank god, you know, Puff came

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Speaker 4: a flavor in the year, and there was some you know,

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Speaker 4: and then finally you know, right, and he was making

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Speaker 4: those records like so thank god for him, you know,

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Speaker 4: So there was it.

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Speaker 5: Was absolutely unrepairable. I guess for our listeners that are hearing,

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Speaker 5: you know, they're they're doing summer jam and uh, you know,

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Speaker 5: I don't know if it's ghost face or I forgot who.

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Speaker 3: Said something out of line ninety seven. They don't play

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Speaker 3: our ship, you know.

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Speaker 4: Listen, let's keep it one hundred. There were seventy five

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Speaker 4: thousand fucking people that right, right, they're making a fortune.

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Speaker 4: So we were we were on tour with Rage, right,

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Speaker 4: and at the end of it, we weren't getting paid

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Speaker 4: a lot of money yet right, yeah, really a rage

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Speaker 4: tour and and ghost you know, should he have said it?

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Speaker 5: No, but I'm about to say that don't help with

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Speaker 5: your argument, which, like, just to to be clear, artists

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Speaker 5: do not get paid for doing summer else.

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Speaker 4: No, no, but no, now they get you know, they

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Speaker 4: started getting paid a few years not a few years ago.

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Speaker 4: There's a few years after that they were getting paid

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Speaker 4: big dollars.

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Speaker 6: I see, I see your Nicki Minaj is not getting

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Speaker 6: paid these yeah, for Hot ninety seven.

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Speaker 5: Well no, I mean, but just black artists in general,

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Speaker 5: just you know, you just those radio step to black

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Speaker 5: radio that you yeah, I'll do it for free, you know,

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Speaker 5: as long as you keep playing my records. But so

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Speaker 5: there was literally absolutely no.

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Speaker 4: She no. So for a whatch they even banned all

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Speaker 4: loud records.

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Speaker 3: What yeah, this is the thing.

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Speaker 6: But this is what was happening to, right, Steve, something wrong,

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Speaker 6: That's what I mean.

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Speaker 4: I mean, me and Tracy were friends. Who else is

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Speaker 4: she gonna take that out of?

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Speaker 6: But you know, amir, this happened in Philly with beans

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Speaker 6: like it I had with Foxy Brown with death Jam

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Speaker 6: when she cussed out Kobe and they said we pay

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Speaker 6: ain't playing these records for a minute like that.

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Speaker 3: I did not know that.

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Speaker 5: Okay, So with actually you mentioned Puff, I was gonna

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Speaker 5: ask with the with the opening sketch of side three

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Speaker 5: or side two of the Purple tape of Ray Kwan

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Speaker 5: when they kind of, you know, draw a line in

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Speaker 5: the sand with bad Boy and Wu Tang, I e

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Speaker 5: the I guess by that point in ninety five, Bad

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Speaker 5: Boys establishing himself as more of a mainstream.

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Speaker 3: Middle on the aisle.

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Speaker 4: I mean no, I mean, look, we got to give credit,

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Speaker 4: what credits to I mean, Puff had everybody. I mean

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Speaker 4: he he had the palm the world in the palm

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Speaker 4: of his hands. He was coming with it hit and

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Speaker 4: you know what what ray Go said, you know, being

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Speaker 4: Puff spoke. He goes, what was that about? I said,

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Speaker 4: I don't know, you know, I have no idea, but

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Speaker 4: I go, let's just keep it. We're in two totally

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Speaker 4: different lanes. We're not even in the same freeway, like

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Speaker 4: you know, I'm just using New York like you know,

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Speaker 4: we're on the northern state. They're on the I E.

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Speaker 4: You know, And it's just like I'm not trying to

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Speaker 4: compete and think he's making radio radio records. We're still

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Speaker 4: making records for the street, and I'm not like I'm

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Speaker 4: trying to help Puff get as much as he possibly

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Speaker 4: can like so and you know, and they worked it

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Speaker 4: out a few months later.

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Speaker 3: So I always wanted to know what the response was,

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Speaker 3: because you know, I.

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Speaker 4: Yeah, no, wh when Shulk said fuck New York or whatever,

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Speaker 4: whatever the hell he said, it's the sorta wars right

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Speaker 4: that that that's when we all they all reunited again, right,

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Speaker 4: And that was that was like two weeks after we

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Speaker 4: came out with the album Wow.

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Speaker 3: So were you there for hip Hop's funeral? I was there?

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Speaker 4: No, I wasn't there with my son was just born.

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Speaker 4: So I pretty much was taking.

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Speaker 6: Can I ask a question real quick about these records

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Speaker 6: since you have such not made for radio records, but

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Speaker 6: yet and still it seems like you got to a

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Speaker 6: stride where y'all were picking like amazing singles I had.

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Speaker 4: I had the best an our step to this day.

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Speaker 4: That person there was a it was a team. Who

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Speaker 4: was was a guy name of Maddie who actually discobbed Bigie.

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Speaker 4: He worked at Yes Right was a guy right Scott

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Speaker 4: Free started off as my assistant and he got himself

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Speaker 4: into an r quickly stretched Armstrong who had the stretch

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Speaker 4: of babidosh. Yeah, and then he was he was the

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Speaker 4: first one. And then the guy named is Sean C.

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Speaker 5: King Yes, yeah, yes, yes, speaking of Maddie C my deep,

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Speaker 5: I remember getting shook one's part one. How in the

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Speaker 5: world did you guys manage to on the second go

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Speaker 5: round again capsure lightning in the bottom like the Street Team.

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Speaker 4: So I was saying, the streets don't lie. The record

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Speaker 4: was cool, it did what it was supposed to do,

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Speaker 4: but it wasn't a fucking smash. And we came in there,

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Speaker 4: you know, and I said, Mattie, what are we gonna do?

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Speaker 4: You know, you know, we're cool, but this is not

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Speaker 4: going to drive any anything home. And he goes, as

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Speaker 4: a matter of fact, Havoc just did a remix last night.

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Speaker 4: Here it is, and you heard it, and we heard it.

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Speaker 4: And I was on my way to how can I

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Speaker 4: be down? And I had a walkman, not even at

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Speaker 4: this man, I had a walk man. And I was

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Speaker 4: in a car with them stretching Barbido and I was

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Speaker 4: on my me and Barbido. I used to play basketball,

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Speaker 4: and there was like some type of celebrity game mhm,

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Speaker 4: and they lost their mind. And you know they were

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Speaker 4: they were the first one to play it. They played it,

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Speaker 4: we gave it the flex. This is September October. And

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Speaker 4: then when we came back after Christmas, it's the biggest

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Speaker 4: record in New York.

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Speaker 5: So but I'm saying, in your mind, it wasn't like,

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Speaker 5: oh well that didn't make it all right? What else

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Speaker 5: you guys got? Like no, I think another an R

350
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Speaker 5: or CEO would have just been like, oh well that's

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Speaker 5: still born.

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Speaker 3: So what else? What else is down the pike? But

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Speaker 3: now it's just when the data song like that.

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Speaker 4: Well, when they when they came to the office, I

355
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Speaker 4: knew they were the perfect bike. Who is your first child?

356
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Speaker 4: And I got my first check and my first plaque

357
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Speaker 4: and everything else like that. But you know, when you

358
00:20:39,040 --> 00:20:41,159
Speaker 4: give a jab, you got to come with a cross

359
00:20:41,280 --> 00:20:45,600
Speaker 4: or a hook right fuck right away? Right So Who

360
00:20:46,280 --> 00:20:50,359
Speaker 4: definitely shook people and got everybody's attention. But when we

361
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Speaker 4: came with Bob, that's when everybody we knew. Everybody knew

362
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Speaker 4: that Lad was for real and I still had the

363
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Speaker 4: marketing cope. So the bigger lab got the bigger the

364
00:21:00,160 --> 00:21:02,320
Speaker 4: marketing company that the bigger the marketing company, the more

365
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Speaker 4: people wanted to be a lab. And we were like

366
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Speaker 4: we were like three for three. You know, well met

367
00:21:09,080 --> 00:21:10,720
Speaker 4: cap we made a little bit of money, but it

368
00:21:11,080 --> 00:21:12,600
Speaker 4: just did a little over one hundred, but you know,

369
00:21:12,760 --> 00:21:15,119
Speaker 4: lick it and go go. But the licksid three hundred thousand.

370
00:21:16,160 --> 00:21:20,440
Speaker 4: We did two million on the first record, and you know,

371
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Speaker 4: and Mob did you know they won't planting them on

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Speaker 4: the first alt So even with.

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Speaker 5: You knowing, like because me, you know, I knew of

374
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Speaker 5: and I had the fourth and Broadway Mob d from

375
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Speaker 5: the back, Yeah, yeah, hit back and all that stuff like,

376
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Speaker 5: but in your mind you were like, yeah, these guys

377
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Speaker 5: are going to still be a thing.

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Speaker 4: Yeah. I mean they came to the office they want

379
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Speaker 4: I don't know if they were gonna smoke a cigarette.

380
00:21:46,880 --> 00:21:48,159
Speaker 4: They were gonna smoke a blump. But they went to

381
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Speaker 4: the bathroom and this is in like, you know, a

382
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Speaker 4: corporate building, right, and they lit pro Proudigy wasn't there

383
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Speaker 4: because he was sick that time. It was having and

384
00:22:00,080 --> 00:22:03,200
Speaker 4: you know some of the guys twelve guys and the

385
00:22:03,320 --> 00:22:06,760
Speaker 4: sprinklers just went off. I said, they're a perfect follow

386
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Speaker 4: up to That's.

387
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Speaker 5: So you there still had to be an edge or

388
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Speaker 5: a rot or an element of of your groups that authenticity.

389
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Speaker 3: I see, I see.

390
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Speaker 6: Do you mind telling us like a prodigy story just

391
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Speaker 6: because you know, we were one of the last shows

392
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Speaker 6: that he did before we lost him.

393
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Speaker 4: He was like a I mean, he was a brother

394
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Speaker 4: to me. I mean, just like he had such a good,

395
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Speaker 4: good soul and you know, he just wanted to learn,

396
00:22:41,320 --> 00:22:43,879
Speaker 4: and he was like a sponge. I think his oldest

397
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Speaker 4: son or is my oldest son that I think they're

398
00:22:48,160 --> 00:22:52,200
Speaker 4: like four or five months apart. And he would say,

399
00:22:52,600 --> 00:22:56,720
Speaker 4: is your son coming to the office. I'm like, I

400
00:22:56,760 --> 00:22:58,520
Speaker 4: don't know why he was. I need to come up,

401
00:22:58,560 --> 00:23:01,119
Speaker 4: and I got my kid with me. You know, if

402
00:23:01,160 --> 00:23:02,800
Speaker 4: he was coming up, that means he must have been

403
00:23:02,840 --> 00:23:05,080
Speaker 4: going over some artwork or whatever he was going through.

404
00:23:05,840 --> 00:23:08,120
Speaker 4: So we were fortunate enough, you know, to have a nanny.

405
00:23:08,520 --> 00:23:11,280
Speaker 4: So I'm like, I'll make sure you see what time

406
00:23:11,280 --> 00:23:12,760
Speaker 4: are you going to be here? So I just had

407
00:23:12,760 --> 00:23:15,960
Speaker 4: to get approval for my wife and you know, and

408
00:23:16,080 --> 00:23:21,119
Speaker 4: then nanny would watch, you know, both babies, you know,

409
00:23:21,240 --> 00:23:25,920
Speaker 4: and he and he was appreciated, like and you know,

410
00:23:26,600 --> 00:23:29,560
Speaker 4: we could have arguments and say fuck you, to each other.

411
00:23:30,320 --> 00:23:33,880
Speaker 4: But at the end of the day we would both say,

412
00:23:33,920 --> 00:23:35,399
Speaker 4: you know, but I love you and you know, And

413
00:23:35,480 --> 00:23:38,440
Speaker 4: it wasn't like we were just fighting for what we felt.

414
00:23:38,480 --> 00:23:40,840
Speaker 4: And it was never about money. It was always about

415
00:23:40,920 --> 00:23:42,840
Speaker 4: maybe a single or a tour or something like that.

416
00:23:42,960 --> 00:23:45,119
Speaker 4: It's not like we already spent this and we're not

417
00:23:45,240 --> 00:23:48,840
Speaker 4: going It was just it was about passion and really

418
00:23:49,200 --> 00:23:51,520
Speaker 4: what was going to get to the next level.

419
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Speaker 5: After the jay Z incident in two thousand and one,

420
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Speaker 5: did you like, how does a lead we'll CEO respond

421
00:24:01,520 --> 00:24:05,000
Speaker 5: to that to like your back just get the next

422
00:24:05,040 --> 00:24:05,639
Speaker 5: record ready?

423
00:24:07,200 --> 00:24:10,800
Speaker 3: Actually, wait, can you explain the situation to me? You

424
00:24:10,880 --> 00:24:13,119
Speaker 3: know again, I was in.

425
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Speaker 4: LA for the summer. I remember getting the call and

426
00:24:17,359 --> 00:24:19,840
Speaker 4: I wanted to call Bain. I'm like, where the fuck

427
00:24:19,920 --> 00:24:21,399
Speaker 4: did you get that picture? Like how did you get

428
00:24:21,440 --> 00:24:22,400
Speaker 4: the picture? Right?

429
00:24:22,880 --> 00:24:31,080
Speaker 3: So, oh, we're going to get you know, want to

430
00:24:31,080 --> 00:24:34,080
Speaker 3: get on this show? Yeah? I got the t on

431
00:24:34,160 --> 00:24:35,359
Speaker 3: that join all right.

432
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Speaker 4: So so so at the end, at the end of

433
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Speaker 4: the day, it's like, man, like, let's just get to

434
00:24:43,920 --> 00:24:45,760
Speaker 4: work and not even about this and Jay or whatever.

435
00:24:45,960 --> 00:24:48,520
Speaker 4: It's like, what's it saying? Sticks and stones may break

436
00:24:48,560 --> 00:24:51,840
Speaker 4: your bones? But names will never army. So I mean, yeah,

437
00:24:52,080 --> 00:24:53,600
Speaker 4: we got one on the chin, but you know what,

438
00:24:53,680 --> 00:24:55,520
Speaker 4: we're still standing. And it's not how many times you fall,

439
00:24:55,640 --> 00:24:56,520
Speaker 4: how many times you get up.

440
00:25:01,240 --> 00:25:06,280
Speaker 3: Why did you decide to sell the label in ninety.

441
00:25:06,119 --> 00:25:10,760
Speaker 4: Nine because I wanted, I you know, when I was

442
00:25:10,800 --> 00:25:14,119
Speaker 4: selling to Sony, we willing to be the third major

443
00:25:14,520 --> 00:25:18,320
Speaker 4: in the Sony system, right Columbia Epic and now it

444
00:25:18,400 --> 00:25:22,760
Speaker 4: is going to be us And and it really wasn't

445
00:25:22,760 --> 00:25:25,040
Speaker 4: about the money. It was more about my ego, which

446
00:25:25,520 --> 00:25:26,760
Speaker 4: you know, was fucked up. I was like, all right,

447
00:25:26,760 --> 00:25:30,280
Speaker 4: we're going to be the third major, and I'm going

448
00:25:30,359 --> 00:25:31,920
Speaker 4: to be able to have this be on the same

449
00:25:31,960 --> 00:25:34,919
Speaker 4: playing field as Jimmy as you know, as every as

450
00:25:34,960 --> 00:25:38,040
Speaker 4: everybody else, because I always felt we weren't on the

451
00:25:38,080 --> 00:25:40,560
Speaker 4: same playing field. And it ended up being the biggest

452
00:25:40,600 --> 00:25:41,320
Speaker 4: mistake of my life.

453
00:25:43,560 --> 00:25:46,960
Speaker 3: So you left in ninety nine. So like the whole

454
00:25:48,320 --> 00:25:52,120
Speaker 3: Project Pat period, and that that whole.

455
00:25:51,960 --> 00:25:54,280
Speaker 4: Came three six Mathia're like, we broke three six Mathild,

456
00:25:54,280 --> 00:25:59,280
Speaker 4: We broke Project Pat, we broke Flip pun Past. During

457
00:25:59,359 --> 00:26:02,720
Speaker 4: that time, we had Murder music. Divina was before Divina

458
00:26:02,800 --> 00:26:06,439
Speaker 4: was like ninety five ninety six but ninety eight, right

459
00:26:06,480 --> 00:26:12,639
Speaker 4: around the fun time, so that you know, and it

460
00:26:12,920 --> 00:26:15,520
Speaker 4: was just I never played a corporate game before. You know,

461
00:26:15,680 --> 00:26:18,520
Speaker 4: we went from a staff of thirty people to the coolest,

462
00:26:19,080 --> 00:26:23,639
Speaker 4: most creative company out there on both aspects, on the

463
00:26:23,720 --> 00:26:26,800
Speaker 4: marketing side of things and then on the record side

464
00:26:26,800 --> 00:26:28,719
Speaker 4: of things. You know, we did the deal and next

465
00:26:28,760 --> 00:26:30,359
Speaker 4: thing you know, I have the staff at three hundred people,

466
00:26:31,080 --> 00:26:33,440
Speaker 4: and I'm like, what the fuck is this? Like there

467
00:26:33,520 --> 00:26:36,800
Speaker 4: was this woman God bless us soul. Her name was

468
00:26:36,880 --> 00:26:39,120
Speaker 4: Toba Hoffman, and you know, she was in the sixties,

469
00:26:39,200 --> 00:26:41,480
Speaker 4: calling me mister rifkin I'm thirty five years old, thirty

470
00:26:41,520 --> 00:26:44,320
Speaker 4: six years old, Like please don't call me mister Rifkett,

471
00:26:44,359 --> 00:26:48,000
Speaker 4: you know, and she was just and I knew then

472
00:26:48,119 --> 00:26:49,960
Speaker 4: it was like how much how much time do we

473
00:26:50,000 --> 00:26:52,200
Speaker 4: have left in this fucking deal? And it was just

474
00:26:52,320 --> 00:26:55,600
Speaker 4: like I was stuck for three years. I started having

475
00:26:55,640 --> 00:26:57,760
Speaker 4: panic attacks and anxiety attacks. I was like, I just

476
00:26:57,800 --> 00:26:59,359
Speaker 4: couldn't wait to get the fuck out. And it was

477
00:26:59,400 --> 00:27:03,520
Speaker 4: the first time I didn't know which way to look

478
00:27:03,520 --> 00:27:05,760
Speaker 4: because I thought I was getting hit every which way

479
00:27:05,760 --> 00:27:07,640
Speaker 4: I got from corporate.

480
00:27:09,680 --> 00:27:12,960
Speaker 5: Now there's another Philadelphia connection that you kind of have.

481
00:27:14,960 --> 00:27:18,680
Speaker 5: My good friend Charles Stone the third, who directed many

482
00:27:18,720 --> 00:27:25,960
Speaker 5: of Roots Video, made his debut with the Street classic

483
00:27:26,080 --> 00:27:30,520
Speaker 5: called Paid Him Full, which is I believe one of

484
00:27:31,119 --> 00:27:32,200
Speaker 5: your first loud film.

485
00:27:32,600 --> 00:27:35,159
Speaker 3: Could you talk about the process of getting into the movies.

486
00:27:37,960 --> 00:27:40,239
Speaker 4: Again, I didn't want to be in it. We were

487
00:27:40,320 --> 00:27:44,040
Speaker 4: doing all we were doing all of Mirror Max's marketing

488
00:27:44,880 --> 00:27:47,480
Speaker 4: through the marketing company. Now you know, we're branching out.

489
00:27:47,920 --> 00:27:53,199
Speaker 4: Now I have every film studio MGM, Mirror Max, Warner Brothers,

490
00:27:54,080 --> 00:27:56,840
Speaker 4: plus the records and the Street Team. Marketing went to

491
00:27:56,920 --> 00:28:00,080
Speaker 4: Corporate America and I sold twenty five percent comp me

492
00:28:00,160 --> 00:28:01,800
Speaker 4: to a company called in a Public at that time,

493
00:28:01,880 --> 00:28:05,720
Speaker 4: which was the largest advertising holding company in the world. Okay,

494
00:28:06,280 --> 00:28:09,080
Speaker 4: so Merri Max wants There's a guy named Scott Lambert

495
00:28:09,160 --> 00:28:10,879
Speaker 4: who was an agent William Marris, who was just a

496
00:28:11,000 --> 00:28:15,000
Speaker 4: really good good friend, a really good friend of mine.

497
00:28:15,520 --> 00:28:18,640
Speaker 4: And he says, Merri Max wants to do urban films,

498
00:28:18,720 --> 00:28:21,320
Speaker 4: like I can get you a three picture deal. And

499
00:28:21,400 --> 00:28:24,680
Speaker 4: I'm like, huh, you know, he's like he was a

500
00:28:25,280 --> 00:28:27,880
Speaker 4: brother to me. I'm like, got it, that's not gonna happen.

501
00:28:27,880 --> 00:28:30,280
Speaker 4: Why would they give me a three picture deal? So

502
00:28:31,000 --> 00:28:34,560
Speaker 4: he sets up a meeting. I don't want to say hard.

503
00:28:34,720 --> 00:28:37,520
Speaker 4: I think it was Bob winste but I couldn't. I

504
00:28:38,000 --> 00:28:40,000
Speaker 4: couldn't stand Bob. I already had a fight with him

505
00:28:40,040 --> 00:28:41,520
Speaker 4: once and I beat this ship out of him.

506
00:28:42,520 --> 00:28:49,160
Speaker 3: He meantphis, Oh yeah, yeah, all right, we have those

507
00:28:49,280 --> 00:28:50,280
Speaker 3: questions too, like.

508
00:28:52,440 --> 00:28:54,400
Speaker 4: I mean, he mean, he was just a fucking prick.

509
00:28:54,640 --> 00:28:57,480
Speaker 4: I mean, but when the big earthquake in La happened,

510
00:28:57,560 --> 00:29:00,480
Speaker 4: my office was destroyed. I had to send a reported

511
00:29:00,880 --> 00:29:03,479
Speaker 4: because I don't give a fuck who died, who did who?

512
00:29:03,600 --> 00:29:03,640
Speaker 5: That?

513
00:29:04,160 --> 00:29:05,760
Speaker 4: And I said this, I said, the next time I

514
00:29:05,840 --> 00:29:08,760
Speaker 4: see you, I promise you to smack the ship. And

515
00:29:08,840 --> 00:29:11,080
Speaker 4: I hung it and I hung up the phone. A

516
00:29:11,200 --> 00:29:13,880
Speaker 4: year and a half later, my son is four weeks old.

517
00:29:14,000 --> 00:29:16,360
Speaker 4: He was born in June tenth July, fourth weekend, nineteen

518
00:29:16,440 --> 00:29:18,760
Speaker 4: ninety five. I'm pulling off. I took a house in

519
00:29:18,760 --> 00:29:21,040
Speaker 4: the Hamptons, and there's a guess. I go to take

520
00:29:21,040 --> 00:29:22,560
Speaker 4: a piss and there he is here, has no idea

521
00:29:22,600 --> 00:29:28,480
Speaker 4: who the fuck I am? Steve. I smacked him in

522
00:29:28,480 --> 00:29:29,440
Speaker 4: the face, I said.

523
00:29:31,040 --> 00:29:34,640
Speaker 5: And that is our promo, Ladies and gentlemen, Steve will

524
00:29:34,720 --> 00:29:38,239
Speaker 5: be on quest Lops Supreme smacking motherfuckers up.

525
00:29:38,480 --> 00:29:41,760
Speaker 3: I likes it. I like it a lot back, not

526
00:29:41,960 --> 00:29:43,120
Speaker 3: just any kind in the hand.

527
00:29:44,040 --> 00:29:47,840
Speaker 4: So now I got it. So now we're doing a

528
00:29:47,920 --> 00:29:53,600
Speaker 4: presentation with the Vina you mentioned. So we're coming and

529
00:29:55,080 --> 00:29:58,800
Speaker 4: my brother says, merrim Max is coming with Off. By

530
00:29:58,880 --> 00:30:01,640
Speaker 4: the time we land was it was Dimension, which was

531
00:30:01,680 --> 00:30:04,600
Speaker 4: the sister label to Merri Max. It was like the

532
00:30:04,720 --> 00:30:08,280
Speaker 4: Indy side said, Jonathan, you're full of ship. We land

533
00:30:08,320 --> 00:30:11,600
Speaker 4: and get to the hotel. There's a fucking contract. I

534
00:30:11,640 --> 00:30:13,680
Speaker 4: don't know if my brother fortd my fucking signature. I

535
00:30:13,720 --> 00:30:16,640
Speaker 4: don't even remember signing the deal. And next thing you know,

536
00:30:16,680 --> 00:30:18,640
Speaker 4: I have a three picture This will happen within a week,

537
00:30:19,120 --> 00:30:21,440
Speaker 4: a three picture deal. And they threw crazy fucking money

538
00:30:21,480 --> 00:30:26,360
Speaker 4: at us. And then Brett Rattener says, Dame has an

539
00:30:26,400 --> 00:30:30,000
Speaker 4: incredible story, right, But I go, who's gonna produced it?

540
00:30:30,040 --> 00:30:31,720
Speaker 4: I don't know nothing about I don't even have to

541
00:30:31,720 --> 00:30:33,680
Speaker 4: produce a record, like I'm going to now produce a

542
00:30:33,760 --> 00:30:36,560
Speaker 4: fucking movie. He was, No, you gotta hire this guy Ron.

543
00:30:37,560 --> 00:30:41,640
Speaker 4: We hired this guy Rock and and and the rest

544
00:30:41,720 --> 00:30:44,560
Speaker 4: is history. And they you know, I'm not gonna the

545
00:30:44,640 --> 00:30:46,600
Speaker 4: only thing that I did is we had the deal,

546
00:30:47,120 --> 00:30:49,800
Speaker 4: but this was I gotta give credit to day Ding

547
00:30:49,880 --> 00:30:53,120
Speaker 4: did everything he pictured. He did everything. I'm not trying

548
00:30:53,160 --> 00:30:55,800
Speaker 4: to take his thunder. I mean he did everything. And

549
00:30:56,320 --> 00:30:58,440
Speaker 4: you know, I just went for a ride. When he

550
00:30:58,480 --> 00:31:01,520
Speaker 4: asked me to take my name as executive producer, I

551
00:31:01,640 --> 00:31:04,840
Speaker 4: was taking my name off anyway. Was based on a

552
00:31:04,840 --> 00:31:07,000
Speaker 4: true story and I didn't want any fucking heads people

553
00:31:07,080 --> 00:31:07,680
Speaker 4: just coming.

554
00:31:07,480 --> 00:31:09,360
Speaker 3: At it right, coming at you right.

555
00:31:09,480 --> 00:31:11,400
Speaker 4: Yeah, So I was taking my name off anyway. I

556
00:31:11,480 --> 00:31:12,760
Speaker 4: was like, that's not a problem.

557
00:31:13,720 --> 00:31:17,800
Speaker 5: We now live in a time in which the African

558
00:31:18,920 --> 00:31:23,800
Speaker 5: renaissance has truly arrived with like African music and African

559
00:31:23,880 --> 00:31:25,840
Speaker 5: artists getting mainstream success.

560
00:31:25,960 --> 00:31:28,360
Speaker 3: But you know, I know that you.

561
00:31:30,080 --> 00:31:31,680
Speaker 5: I mean, I won't say a risk, but you were

562
00:31:31,800 --> 00:31:35,400
Speaker 5: actually ahead of the game. And I believe you signed

563
00:31:35,680 --> 00:31:36,080
Speaker 5: a Kon?

564
00:31:36,600 --> 00:31:41,680
Speaker 3: Is you not? What was it about Akon? And you

565
00:31:41,880 --> 00:31:43,840
Speaker 3: signed him early, like back in two thousand and four,

566
00:31:44,000 --> 00:31:44,760
Speaker 3: two thousand and five.

567
00:31:44,920 --> 00:31:47,720
Speaker 4: I believe that he was right when I left Glad,

568
00:31:47,760 --> 00:31:52,400
Speaker 4: I started SRC Records right right, So I signed Banner.

569
00:31:53,640 --> 00:31:57,000
Speaker 4: I'm a banner A yeah, yeah, I'm a basketball guy

570
00:31:57,520 --> 00:32:03,480
Speaker 4: and I break my nose playing basketball. And the macho

571
00:32:03,520 --> 00:32:05,800
Speaker 4: guy that I am like, all I really want to

572
00:32:05,800 --> 00:32:09,800
Speaker 4: do is cry, but my son is watching and I

573
00:32:09,880 --> 00:32:11,720
Speaker 4: want to show him, like I have blood all over me,

574
00:32:11,800 --> 00:32:13,760
Speaker 4: and I want to show him that it's okay to

575
00:32:13,920 --> 00:32:17,200
Speaker 4: like get hit and you don't have to cry. Meanwhile,

576
00:32:17,240 --> 00:32:19,200
Speaker 4: I'm seeing three of everything. It's like, you know, if

577
00:32:19,200 --> 00:32:21,320
Speaker 4: the basket's over there, I shot the ball over there

578
00:32:21,800 --> 00:32:24,440
Speaker 4: right like then, I literally just I never felt paying

579
00:32:24,480 --> 00:32:27,880
Speaker 4: like and I just passed out. And when they were

580
00:32:27,920 --> 00:32:33,880
Speaker 4: taking me to the hospital, Kenny Burns with huh and Kenny,

581
00:32:34,480 --> 00:32:37,280
Speaker 4: he goes, you got to hear this, and I'm like,

582
00:32:37,360 --> 00:32:39,400
Speaker 4: what the fuck is this? And there was only one

583
00:32:39,480 --> 00:32:42,120
Speaker 4: record that I wanted to hear. And I mean, there's

584
00:32:42,160 --> 00:32:43,720
Speaker 4: only one record that I said, just keep on playing

585
00:32:43,720 --> 00:32:46,040
Speaker 4: it over and over and over again. And my philosophy

586
00:32:46,280 --> 00:32:48,600
Speaker 4: was like I never considered myself an A and R guy,

587
00:32:48,760 --> 00:32:50,000
Speaker 4: Like it was always about the team.

588
00:32:50,560 --> 00:32:54,080
Speaker 6: Wait, Kenny Burns said that, No, I said.

589
00:32:54,280 --> 00:32:57,200
Speaker 4: Kenny had the tape and then he played with me.

590
00:32:58,000 --> 00:33:00,280
Speaker 4: We were playing ball, and now I went to the

591
00:33:00,360 --> 00:33:02,320
Speaker 4: hospital to get my nose ticks.

592
00:33:02,520 --> 00:33:04,360
Speaker 6: Okay, I'm just I'm just tripping at Undy Burns. As

593
00:33:04,360 --> 00:33:05,800
Speaker 6: a part of the Akon story, this is amazing.

594
00:33:05,840 --> 00:33:11,520
Speaker 4: Okay, So in those days, I flew private MHM, and

595
00:33:11,720 --> 00:33:13,720
Speaker 4: I just didn't know if I was laughed to fly.

596
00:33:13,800 --> 00:33:14,800
Speaker 4: I don't know what the hell was the matter with

597
00:33:14,840 --> 00:33:16,960
Speaker 4: my nose. I could have been like a full you

598
00:33:17,040 --> 00:33:19,640
Speaker 4: know rain. Now I don't know what the fuck you know?

599
00:33:19,720 --> 00:33:21,560
Speaker 4: They said they broke my nose and I couldn't really

600
00:33:21,600 --> 00:33:25,440
Speaker 4: fly for twenty four hours for effect. So I just said,

601
00:33:25,440 --> 00:33:27,640
Speaker 4: we're going to Atlanta set of New York, and I

602
00:33:27,760 --> 00:33:31,280
Speaker 4: met the vine I at aicon. The rest was history,

603
00:33:31,320 --> 00:33:35,440
Speaker 4: and I pretty much did the same thing. Universal laughed

604
00:33:35,440 --> 00:33:36,720
Speaker 4: in my face. I said, this is gonna be the

605
00:33:36,720 --> 00:33:39,640
Speaker 4: biggest office in my career, and they said, oh, this

606
00:33:39,680 --> 00:33:43,600
Speaker 4: is couna be biggeran war. I'm like yeah, and they laughed,

607
00:33:43,640 --> 00:33:45,400
Speaker 4: and I got so fucking mad. I was like, you

608
00:33:45,440 --> 00:33:49,320
Speaker 4: know what, fuck you guys. And I had There's somebody

609
00:33:49,360 --> 00:33:51,040
Speaker 4: that was with me at LAB who started off as

610
00:33:51,120 --> 00:33:53,600
Speaker 4: an intern in the street team guy and then he

611
00:33:53,800 --> 00:33:56,240
Speaker 4: just grew and grew and grew with me, and then

612
00:33:56,280 --> 00:33:59,040
Speaker 4: when I started SC he became he was because I

613
00:33:59,040 --> 00:34:00,320
Speaker 4: gave him a piece of a company me and he

614
00:34:00,440 --> 00:34:04,560
Speaker 4: was my president. Got the name of his wife was

615
00:34:04,640 --> 00:34:07,520
Speaker 4: pregnant at the time, and I said, God, you do

616
00:34:07,640 --> 00:34:11,320
Speaker 4: the East in the South, I'll do the West in

617
00:34:11,400 --> 00:34:13,799
Speaker 4: the Midwest. And we didn't have a video. We didn't

618
00:34:13,800 --> 00:34:15,920
Speaker 4: have anything. He took a kN and I took a

619
00:34:16,080 --> 00:34:19,640
Speaker 4: conm boo, and I mean, we may believe whoo was

620
00:34:19,719 --> 00:34:20,920
Speaker 4: a kon and.

621
00:34:21,160 --> 00:34:29,919
Speaker 5: We wait, wow, this is like the Little Richard James

622
00:34:29,960 --> 00:34:35,239
Speaker 5: Brown situation. We're both Little Richard and James Brown. We're

623
00:34:35,280 --> 00:34:36,480
Speaker 5: touring as Little Richard.

624
00:34:38,080 --> 00:34:40,520
Speaker 3: I didn't okay, oh it.

625
00:34:42,000 --> 00:34:45,120
Speaker 4: So we had no video. Nobody knew what any kind

626
00:34:45,120 --> 00:34:49,960
Speaker 4: of looked like. And at the at the end of day,

627
00:34:50,360 --> 00:34:53,400
Speaker 4: the record broke in Albuquerque, New Mexico, and so like

628
00:34:53,520 --> 00:35:00,239
Speaker 4: so like you know, I fly fly into me York

629
00:35:00,239 --> 00:35:01,680
Speaker 4: with the record club locked up with style.

630
00:35:01,880 --> 00:35:03,200
Speaker 3: I was about to say, was locked up.

631
00:35:03,280 --> 00:35:05,880
Speaker 4: Okay, right, I come to New York and this is

632
00:35:05,880 --> 00:35:09,160
Speaker 4: where you know Republic was known for doing their research.

633
00:35:09,800 --> 00:35:13,560
Speaker 4: I should you not. There's a fucking report like like

634
00:35:13,680 --> 00:35:19,200
Speaker 4: this must have been fifty pages on every storm in

635
00:35:19,320 --> 00:35:22,080
Speaker 4: Albuquerque and util. You wouldn't believe how many fucking stores

636
00:35:22,120 --> 00:35:25,040
Speaker 4: that were, you know, between Target and Walmart, and the

637
00:35:25,160 --> 00:35:29,200
Speaker 4: ship's going through the roof. So wise and We're like,

638
00:35:29,480 --> 00:35:32,120
Speaker 4: what the fuck is going on? You know, and I'm like,

639
00:35:33,120 --> 00:35:35,319
Speaker 4: I'm trying to bring it east and you know now,

640
00:35:35,600 --> 00:35:40,120
Speaker 4: you know, and we had to change out philosophy because

641
00:35:40,560 --> 00:35:43,880
Speaker 4: Republic was a radio company. They didn't understand street records.

642
00:35:44,840 --> 00:35:50,360
Speaker 4: So I had a cover like like Philly came in, Boston,

643
00:35:50,440 --> 00:35:53,080
Speaker 4: came in Connecticut, came in, Miami, came in you know,

644
00:35:53,320 --> 00:35:56,160
Speaker 4: New York was the last one to come in, you know.

645
00:35:56,280 --> 00:35:58,920
Speaker 4: And then who was Mother's Day? And I get a

646
00:35:58,960 --> 00:36:00,640
Speaker 4: phone call from somebody who goes, what the fuck did

647
00:36:00,680 --> 00:36:02,600
Speaker 4: you do in Brooklyn? I'm like, what are you talking about?

648
00:36:03,840 --> 00:36:06,320
Speaker 4: We're talking about Akon, you know. And the truth is

649
00:36:06,400 --> 00:36:10,640
Speaker 4: I really didn't do anything. We just we surrounded New

650
00:36:10,760 --> 00:36:13,640
Speaker 4: York where it would just have to leak in and

651
00:36:13,840 --> 00:36:16,920
Speaker 4: with the King's plasm mall. You know, the record was

652
00:36:16,960 --> 00:36:21,399
Speaker 4: being played every fucking call, you know. That Monday, Abro

653
00:36:21,520 --> 00:36:23,360
Speaker 4: calls me up and he says, we're adding the record,

654
00:36:23,520 --> 00:36:26,480
Speaker 4: you know. And then two weeks later, like the research

655
00:36:27,160 --> 00:36:30,000
Speaker 4: was like number one requested in like top three call out.

656
00:36:30,960 --> 00:36:34,680
Speaker 4: I mean, the record broke and the right it was

657
00:36:34,760 --> 00:36:38,520
Speaker 4: the first the first week, I think we scanned three

658
00:36:38,640 --> 00:36:41,040
Speaker 4: thousand records. It was the lowest sound scanning record I

659
00:36:41,120 --> 00:36:44,520
Speaker 4: ever had in my life. First week, but each week

660
00:36:45,440 --> 00:36:48,160
Speaker 4: it didn't go three thousand to fifteen hundred. They stayed

661
00:36:48,160 --> 00:36:51,080
Speaker 4: at three thousand, three thousand, two hundred, three thousand, one hundred.

662
00:36:51,520 --> 00:36:54,200
Speaker 4: And when that fucking thing just took off, I mean,

663
00:36:54,880 --> 00:36:58,000
Speaker 4: by by the fall, we were at sixty thousand a

664
00:36:58,080 --> 00:37:01,839
Speaker 4: week and we didn't even come up lonely yet.

665
00:37:03,640 --> 00:37:04,680
Speaker 3: So tired of that record.

666
00:37:04,760 --> 00:37:05,120
Speaker 4: Good God.

667
00:37:07,520 --> 00:37:10,520
Speaker 3: I have a confessor about Lockdown. I have an professor

668
00:37:10,560 --> 00:37:11,239
Speaker 3: about Locked Up.

669
00:37:11,320 --> 00:37:14,000
Speaker 5: And this is before the error sizam where you can't

670
00:37:14,760 --> 00:37:19,080
Speaker 5: find out who the artist is. I swear to God

671
00:37:19,640 --> 00:37:26,160
Speaker 5: for a good twenty one seconds, For good twenty.

672
00:37:25,960 --> 00:37:35,160
Speaker 3: One seconds, I said, holy shit, roberta flex of the scene, yo.

673
00:37:39,400 --> 00:37:44,200
Speaker 4: But yeah, but Locked Up with styles Pete was those storymix.

674
00:37:45,280 --> 00:37:49,960
Speaker 3: I didn't hear his verse, but A Kon's voice was

675
00:37:50,080 --> 00:37:53,200
Speaker 3: so I can't describe it.

676
00:37:53,360 --> 00:37:56,320
Speaker 6: It's such a compliment to Acon, such a compliment.

677
00:37:56,680 --> 00:38:00,360
Speaker 5: Yeah, and I'm saying it's androgynist, but I literally it

678
00:38:00,440 --> 00:38:03,480
Speaker 5: was a woman singing, and because it was done in

679
00:38:03,600 --> 00:38:08,200
Speaker 5: such a rich alto, and I never heard this voice before.

680
00:38:09,440 --> 00:38:13,879
Speaker 5: For twenty seconds, I was like, hey, rich it could happen.

681
00:38:13,960 --> 00:38:20,120
Speaker 5: I was like, if and Aretha Franklin working together, I was, yo, shot,

682
00:38:20,200 --> 00:38:22,320
Speaker 5: let me find out that that's.

683
00:38:22,520 --> 00:38:24,880
Speaker 3: ROBERTA Flag is about to come back like a motherfucker.

684
00:38:30,560 --> 00:38:33,960
Speaker 5: Okay, wait before I let you go, there's one question

685
00:38:34,080 --> 00:38:38,279
Speaker 5: I always ask of every label CEO, Can you tell

686
00:38:38,400 --> 00:38:43,200
Speaker 5: me three x that you almost signed that were close

687
00:38:43,239 --> 00:38:44,480
Speaker 5: but no Cigars.

688
00:38:45,560 --> 00:38:45,880
Speaker 7: Jay Z?

689
00:38:46,840 --> 00:38:48,320
Speaker 3: You could have you could have signed jay Z.

690
00:38:49,160 --> 00:38:53,359
Speaker 4: B mvus hated me so much and because we took

691
00:38:53,440 --> 00:38:55,960
Speaker 4: him for so much money, they didn't want to give

692
00:38:56,000 --> 00:38:58,080
Speaker 4: us any more money to sign JA. I go back

693
00:38:58,120 --> 00:39:00,520
Speaker 4: with Dane since he's fifteen sixteen years old when he

694
00:39:00,560 --> 00:39:01,800
Speaker 4: was managing Original Flavor.

695
00:39:02,120 --> 00:39:05,839
Speaker 3: Wow, Wow, so that's dope.

696
00:39:06,520 --> 00:39:07,200
Speaker 1: So Jay.

697
00:39:09,239 --> 00:39:11,640
Speaker 4: He wasn't an act, but he was to me one

698
00:39:11,680 --> 00:39:14,560
Speaker 4: of the best executives, you know, IRV Gotti when he

699
00:39:14,640 --> 00:39:16,680
Speaker 4: had Mike Geronimo. We tried to get the.

700
00:39:16,719 --> 00:39:17,799
Speaker 3: Records ship.

701
00:39:19,680 --> 00:39:22,160
Speaker 4: And we'll tell you this, whatever reason we couldn't get

702
00:39:22,160 --> 00:39:25,200
Speaker 4: the sample cleared and then BMB is saying, you're wasting

703
00:39:25,280 --> 00:39:28,520
Speaker 4: your time. And this was literally I just signed my DAP.

704
00:39:28,800 --> 00:39:31,759
Speaker 4: They said, you're wasting your time and we're not going

705
00:39:31,800 --> 00:39:34,120
Speaker 4: to give you the money to do it find something else.

706
00:39:34,719 --> 00:39:37,080
Speaker 4: So if I didn't deal with Mike, I'm sure would

707
00:39:37,200 --> 00:39:38,200
Speaker 4: ended up being with me.

708
00:39:39,080 --> 00:39:43,680
Speaker 5: Are you talking about Master I See or the single

709
00:39:43,760 --> 00:39:46,520
Speaker 5: that he had that was more puffy ish? No, the

710
00:39:46,560 --> 00:39:50,319
Speaker 5: first single, the first Master I See, that's a goddamn masterpiece.

711
00:39:52,880 --> 00:39:58,880
Speaker 3: Oh wow, jay Z and then m and you got

712
00:39:58,920 --> 00:39:59,799
Speaker 3: a chance to sign him.

713
00:40:00,520 --> 00:40:00,759
Speaker 1: Yeah.

714
00:40:00,800 --> 00:40:04,160
Speaker 4: But but the thing was this, if he stayed with

715
00:40:04,320 --> 00:40:06,719
Speaker 4: us and I had to do with Paul Rosenberg a

716
00:40:06,760 --> 00:40:10,880
Speaker 4: few weeks ago, he wouldn't have been Eminem four hundred

717
00:40:10,880 --> 00:40:13,080
Speaker 4: million records later, right, he would have been eminent. He

718
00:40:13,080 --> 00:40:15,880
Speaker 4: would have been Eminem fifty million records. He was an

719
00:40:15,960 --> 00:40:18,640
Speaker 4: underground rapper, you know. And you talk about Genie and

720
00:40:18,680 --> 00:40:24,000
Speaker 4: no Battle, right, so you're talking about him and Dray

721
00:40:24,200 --> 00:40:27,040
Speaker 4: just creating magic that that you know, he would have

722
00:40:27,120 --> 00:40:32,319
Speaker 4: been Bob Deep. He would have been Wu your pun.

723
00:40:32,440 --> 00:40:33,799
Speaker 4: We had a pop record on. I was still how

724
00:40:33,840 --> 00:40:35,759
Speaker 4: to play it, but you know he would have been

725
00:40:36,400 --> 00:40:37,960
Speaker 4: just in that length. That was the only thing we

726
00:40:38,040 --> 00:40:38,520
Speaker 4: knew how to do.

727
00:40:41,760 --> 00:40:45,239
Speaker 3: Wow, So I know that you know what.

728
00:40:45,360 --> 00:40:47,440
Speaker 5: The thing is also interesting about your story is the

729
00:40:47,480 --> 00:40:50,120
Speaker 5: fact that how the lineage goes down from your grandfather,

730
00:40:50,239 --> 00:40:53,920
Speaker 5: your father, you and now your your son is an MC.

731
00:40:54,080 --> 00:40:54,400
Speaker 3: Correct.

732
00:40:55,320 --> 00:40:59,920
Speaker 4: So my youngest both my sons played ball, you know,

733
00:41:01,120 --> 00:41:04,120
Speaker 4: one played college, another one played for a famous high

734
00:41:04,120 --> 00:41:06,040
Speaker 4: school out in LA and he didn't want to go

735
00:41:06,120 --> 00:41:09,399
Speaker 4: to college, and out of nowhere, he just started rapping

736
00:41:10,880 --> 00:41:14,640
Speaker 4: and he put out a record and shouldn't put the

737
00:41:14,640 --> 00:41:16,279
Speaker 4: record out of himself, and he did you know, a

738
00:41:16,320 --> 00:41:19,600
Speaker 4: few hundred thousand streams. Flex played the record on his own.

739
00:41:21,160 --> 00:41:25,720
Speaker 3: Without knowing the connection, no knowing knowing the connection.

740
00:41:26,640 --> 00:41:29,520
Speaker 4: But it was during the holidays, so he hit a

741
00:41:29,560 --> 00:41:33,680
Speaker 4: two week run and he was going to music school

742
00:41:33,920 --> 00:41:36,480
Speaker 4: in Florida full sale, and it was just you know,

743
00:41:37,960 --> 00:41:41,080
Speaker 4: my son, he doesn't want to read it. He needs

744
00:41:41,160 --> 00:41:45,120
Speaker 4: to see it and feel it. So he lost his

745
00:41:45,360 --> 00:41:51,040
Speaker 4: love from doing like real school work. That's not him.

746
00:41:52,600 --> 00:41:55,320
Speaker 4: So you know, he has twelve twelve of his friends

747
00:41:55,560 --> 00:41:59,120
Speaker 4: like his crew. They're rolling in the NBA. So he's

748
00:41:59,160 --> 00:42:03,040
Speaker 4: going to be an intern for Rich Paul starting December.

749
00:42:04,480 --> 00:42:07,799
Speaker 3: The way you're talking about basketball, I feel like your

750
00:42:07,880 --> 00:42:09,479
Speaker 3: true passion is owning a team.

751
00:42:09,840 --> 00:42:13,200
Speaker 4: Or now I've lost so much money in basketball. I mean,

752
00:42:13,320 --> 00:42:16,480
Speaker 4: I'll I'm just I'm just a fan now that that's

753
00:42:16,560 --> 00:42:19,280
Speaker 4: all I'm I've lost tensive millions of dollars.

754
00:42:19,960 --> 00:42:22,799
Speaker 3: Did you try to No, never try to own a team.

755
00:42:22,920 --> 00:42:25,600
Speaker 4: But like my philosophy in life, and this is what

756
00:42:25,680 --> 00:42:27,160
Speaker 4: I've learned from my dad. If I can help one

757
00:42:27,719 --> 00:42:29,880
Speaker 4: one person and save their life and put him in

758
00:42:29,880 --> 00:42:31,759
Speaker 4: the right direction, then I did my job on her.

759
00:42:32,200 --> 00:42:36,960
Speaker 4: No money, could you know that feeling of saving somebody?

760
00:42:37,640 --> 00:42:40,160
Speaker 4: You can't put a price on that. And you know,

761
00:42:40,600 --> 00:42:44,120
Speaker 4: so when me and my wife split, my kids are

762
00:42:44,160 --> 00:42:49,280
Speaker 4: into racial okay, and they all came out different complexion,

763
00:42:49,320 --> 00:42:52,080
Speaker 4: all three of them, you know, and one came out

764
00:42:52,560 --> 00:42:57,759
Speaker 4: really like skinning, like Jack the Rapper. So when we split,

765
00:42:57,960 --> 00:43:02,120
Speaker 4: she moved to Florida and there's an area called Delery

766
00:43:02,200 --> 00:43:05,840
Speaker 4: Beach and in this one area in Dowery Beach is

767
00:43:05,880 --> 00:43:10,400
Speaker 4: probably the most gang affected in all the flower in

768
00:43:10,480 --> 00:43:12,520
Speaker 4: a five block radius. And there was a gym there

769
00:43:13,640 --> 00:43:16,400
Speaker 4: and she threw him in there, and she goes, you

770
00:43:16,480 --> 00:43:19,400
Speaker 4: got to learn how to stand on your own. And

771
00:43:19,480 --> 00:43:22,120
Speaker 4: she wouldn't let me go to any games. And then

772
00:43:22,239 --> 00:43:24,640
Speaker 4: finally like I didn't know what au was or anything

773
00:43:24,760 --> 00:43:28,600
Speaker 4: like that, and then I don't know where I think

774
00:43:28,640 --> 00:43:30,200
Speaker 4: she was coming out to. I don't know where she

775
00:43:30,280 --> 00:43:31,400
Speaker 4: was going but she goes, oh, you got to pick

776
00:43:31,440 --> 00:43:33,479
Speaker 4: the ballots at two o'clock as a game at twelve,

777
00:43:34,440 --> 00:43:37,360
Speaker 4: I get there one to watch the game, and I

778
00:43:37,440 --> 00:43:40,320
Speaker 4: knew he was gifted and then, but I didn't know

779
00:43:40,360 --> 00:43:42,520
Speaker 4: that he had two of the games at night, you know,

780
00:43:42,640 --> 00:43:45,000
Speaker 4: one at six and one and nine. I was in

781
00:43:45,120 --> 00:43:50,000
Speaker 4: heaven and I just started going to the games, and

782
00:43:50,600 --> 00:43:52,719
Speaker 4: you know, they respected him for who he was, and

783
00:43:52,800 --> 00:43:54,680
Speaker 4: I just minded my own business. I wasn't gonna try

784
00:43:54,719 --> 00:43:57,759
Speaker 4: and buy a team. But I didn't know that he

785
00:43:57,960 --> 00:44:00,080
Speaker 4: was eleven and he was playing on a fourteen on

786
00:44:00,200 --> 00:44:05,040
Speaker 4: the team and they didn't win a game. Right but now,

787
00:44:06,640 --> 00:44:08,960
Speaker 4: and he wasn't talking to me with me and his

788
00:44:09,160 --> 00:44:12,120
Speaker 4: mom separating, but now he was back in my life.

789
00:44:13,440 --> 00:44:14,960
Speaker 4: And I said to the coach, I said, the season

790
00:44:15,000 --> 00:44:19,680
Speaker 4: can't be over, and he still, well, you know it's over.

791
00:44:19,880 --> 00:44:22,719
Speaker 4: I'm like, you got to find something. I go, he was, well,

792
00:44:22,719 --> 00:44:25,399
Speaker 4: there's a tournament next week for twelve and under team.

793
00:44:25,520 --> 00:44:27,359
Speaker 4: I said, well, alex is eleven. How old to say?

794
00:44:27,480 --> 00:44:30,319
Speaker 4: And like, we end up putting six guys on the team.

795
00:44:30,360 --> 00:44:32,439
Speaker 4: He goes, who will, coach? I said, I will. He says,

796
00:44:32,440 --> 00:44:35,440
Speaker 4: what do you know about basketball? I said enough, I

797
00:44:35,520 --> 00:44:40,200
Speaker 4: should you not? I go seventy and oh that whole

798
00:44:40,239 --> 00:44:45,480
Speaker 4: fucking song seven zero. So Florida is known for football.

799
00:44:45,600 --> 00:44:48,040
Speaker 4: I know nothing about football. Half my team of professional

800
00:44:48,080 --> 00:44:51,080
Speaker 4: football players right now. So they were just the best

801
00:44:51,160 --> 00:44:54,280
Speaker 4: athletes in the world. And I just had him pressed

802
00:44:54,760 --> 00:44:56,200
Speaker 4: and they could all shoot the shit out of the

803
00:44:56,239 --> 00:44:58,959
Speaker 4: ball and jump and they were how old was Alas?

804
00:44:59,200 --> 00:45:01,680
Speaker 4: He was eleven to twelve at that time, right, yeah?

805
00:45:02,960 --> 00:45:06,000
Speaker 4: And I really thought I was going to become a

806
00:45:06,080 --> 00:45:10,880
Speaker 4: professional basketball coach, like I had him traveling. We won States,

807
00:45:10,920 --> 00:45:13,759
Speaker 4: we won Nationals, we won the World Games, and I

808
00:45:13,840 --> 00:45:15,560
Speaker 4: just thought I'm taking on challenges. And then I get

809
00:45:15,560 --> 00:45:17,480
Speaker 4: a phone called to buy a tournament, which is like

810
00:45:17,560 --> 00:45:21,880
Speaker 4: a record convention, And just like one thing led to another,

811
00:45:22,000 --> 00:45:24,080
Speaker 4: and I mean, I lost my shirt. But at the

812
00:45:24,200 --> 00:45:27,279
Speaker 4: end of the day, that is my happiness. Music, right,

813
00:45:27,440 --> 00:45:30,399
Speaker 4: Music is the closest thing to God right right, make

814
00:45:30,440 --> 00:45:32,920
Speaker 4: your laughing and make you cry, just your memories, It

815
00:45:33,120 --> 00:45:38,520
Speaker 4: just it touches your soul. Sure, and basketball just it

816
00:45:38,680 --> 00:45:42,440
Speaker 4: just touches me too. Where I get fucking crazy, do you.

817
00:45:42,880 --> 00:45:48,520
Speaker 3: Still get an itching or like just one more hit?

818
00:45:49,200 --> 00:45:52,840
Speaker 3: Metaphorically speaking as in drugs not like a hit single,

819
00:45:52,960 --> 00:45:56,640
Speaker 3: but just is I mean, are you addicted at all

820
00:45:56,719 --> 00:46:00,560
Speaker 3: to the adrenaline? Yeah, I'm finding that rare Jim.

821
00:46:00,920 --> 00:46:03,799
Speaker 4: So I got. I got this kid right now, same

822
00:46:03,800 --> 00:46:08,759
Speaker 4: as Take forty five from San Diego, California, eighteen years old,

823
00:46:09,120 --> 00:46:17,239
Speaker 4: self contained, produces himself. He had eight monthly uses on

824
00:46:17,360 --> 00:46:21,520
Speaker 4: Spotify and now he's closing in and I want to

825
00:46:21,560 --> 00:46:27,400
Speaker 4: say a little under two hundred thousand. He had twenty

826
00:46:27,440 --> 00:46:29,880
Speaker 4: five who was on TikTok and we're closing in on

827
00:46:29,960 --> 00:46:33,320
Speaker 4: three hundred thousand files and all this kid is just

828
00:46:33,400 --> 00:46:35,400
Speaker 4: keep on putting out music and putting out music, and

829
00:46:35,520 --> 00:46:39,040
Speaker 4: his energy is fucking ridiculous. And people will say to me,

830
00:46:39,560 --> 00:46:44,840
Speaker 4: it's you know, it's nothing what people are used to

831
00:46:45,120 --> 00:46:48,040
Speaker 4: be putting out. But you know what, my old day,

832
00:46:48,120 --> 00:46:49,640
Speaker 4: one of my old day in our guys on the

833
00:46:49,719 --> 00:46:54,080
Speaker 4: West Coast brought it to me and it's it's it's different.

834
00:46:54,280 --> 00:46:58,680
Speaker 4: He's self contained. And each day we're going up slowly

835
00:46:59,040 --> 00:47:00,759
Speaker 4: and he's gonna break. I just don't know when I

836
00:47:00,760 --> 00:47:03,480
Speaker 4: don't know how to read records. Yeah, but the adrenaline

837
00:47:03,520 --> 00:47:05,359
Speaker 4: that I get every day and just seeing it if

838
00:47:05,400 --> 00:47:09,000
Speaker 4: we're up ten streams or a thousand streams, or getting

839
00:47:09,040 --> 00:47:11,640
Speaker 4: on a new playlist I have. I was sick for

840
00:47:11,680 --> 00:47:13,759
Speaker 4: a while. I had a mess heart attack eight years ago.

841
00:47:14,920 --> 00:47:17,920
Speaker 4: That's why you lost the weight. No, I just was

842
00:47:17,920 --> 00:47:19,960
Speaker 4: away because I don't want to get another heart attack.

843
00:47:20,239 --> 00:47:22,880
Speaker 6: That's what That's what I'm meant, that's what I'm in.

844
00:47:24,480 --> 00:47:28,120
Speaker 4: So yeah, I was sent three times.

845
00:47:28,600 --> 00:47:30,360
Speaker 6: Oh man, what was that like?

846
00:47:30,560 --> 00:47:32,320
Speaker 3: Was it just overworking? Was it stress?

847
00:47:33,440 --> 00:47:36,120
Speaker 4: It was never going to the doctor and not taking

848
00:47:36,120 --> 00:47:39,040
Speaker 4: care of myself. If I went to a doctor and said, hey,

849
00:47:39,040 --> 00:47:41,640
Speaker 4: your blood pressure is high, you gotta do something. You

850
00:47:41,680 --> 00:47:43,520
Speaker 4: gotta lose ten times. You gotta do this, you gotta

851
00:47:43,600 --> 00:47:47,840
Speaker 4: do that. But it was I'm not blaming my x y,

852
00:47:47,880 --> 00:47:49,680
Speaker 4: I'm not blaming anybody. It was just me not taking

853
00:47:49,719 --> 00:47:51,880
Speaker 4: care of myself. You could say stress, you could say that.

854
00:47:51,960 --> 00:47:53,640
Speaker 4: You could say that, but it was just you got

855
00:47:53,760 --> 00:47:55,040
Speaker 4: to know your body and you got to just take

856
00:47:55,080 --> 00:47:55,680
Speaker 4: care of yourself.

857
00:47:55,840 --> 00:47:58,120
Speaker 3: You know, you got to make yourself a priority.

858
00:47:58,160 --> 00:47:58,800
Speaker 4: And that's what it is.

859
00:47:59,040 --> 00:48:01,640
Speaker 3: Yeah, you know you are learning that in the pandemic.

860
00:48:02,400 --> 00:48:02,799
Speaker 3: Thank god.

861
00:48:03,640 --> 00:48:06,719
Speaker 4: No, you can't be a victim. And you know, and

862
00:48:07,000 --> 00:48:09,120
Speaker 4: just like who wants to hear a victim story?

863
00:48:10,120 --> 00:48:15,319
Speaker 5: At least not of your own self, so you don't

864
00:48:15,320 --> 00:48:17,640
Speaker 5: feel like a stranger in the strange land in terms

865
00:48:17,680 --> 00:48:18,120
Speaker 5: of like.

866
00:48:18,840 --> 00:48:20,759
Speaker 4: Yeah, I do, I have no idea? What the fuck?

867
00:48:20,920 --> 00:48:21,120
Speaker 3: Okay?

868
00:48:21,239 --> 00:48:21,399
Speaker 6: Good?

869
00:48:21,880 --> 00:48:25,720
Speaker 4: I mean, I have no truth. I call the Empire

870
00:48:25,800 --> 00:48:28,320
Speaker 4: distributes us guys. Who is the smartest guy in the

871
00:48:28,440 --> 00:48:30,880
Speaker 4: music business. I don't want to bother him, so I

872
00:48:30,960 --> 00:48:33,239
Speaker 4: speak to him, like what can I do today? Like

873
00:48:33,760 --> 00:48:37,200
Speaker 4: I used to make a clall shoot, right, two hundred

874
00:48:37,480 --> 00:48:39,560
Speaker 4: people be some mix guys by streeting guys.

875
00:48:40,480 --> 00:48:40,600
Speaker 3: Right.

876
00:48:40,760 --> 00:48:43,320
Speaker 4: I got five guys, right, and they all work with me?

877
00:48:43,400 --> 00:48:45,319
Speaker 4: Who are all at the DSPs. I mean I sit

878
00:48:45,440 --> 00:48:47,799
Speaker 4: here like just twiddling my fucking thumbs and I'll take

879
00:48:47,800 --> 00:48:48,680
Speaker 4: a nap at three o'clock.

880
00:48:52,800 --> 00:48:56,440
Speaker 3: But I'm just saying that today, Like how is it

881
00:48:56,560 --> 00:49:01,759
Speaker 3: different now promoting? Especially with the internet at the helm

882
00:49:02,360 --> 00:49:05,280
Speaker 3: you have no word of the internet in the early nineties.

883
00:49:05,080 --> 00:49:08,360
Speaker 4: But you have nobody promotes to Like you can't promote,

884
00:49:08,719 --> 00:49:11,440
Speaker 4: you can't promote Spotify the record. They don't want the

885
00:49:11,480 --> 00:49:14,160
Speaker 4: record on the radio yet. So my day was today.

886
00:49:14,360 --> 00:49:18,839
Speaker 4: I got him a booking agent at UTA, right, mm hmm.

887
00:49:19,120 --> 00:49:22,040
Speaker 4: And I was really excited to do your thing. So

888
00:49:22,800 --> 00:49:26,440
Speaker 4: I went to lunch, made a few calls, and just

889
00:49:26,520 --> 00:49:28,680
Speaker 4: thinking about the podcast all day.

890
00:49:30,960 --> 00:49:33,200
Speaker 3: Sound like freedom to make That's a dope day.

891
00:49:34,880 --> 00:49:36,960
Speaker 5: Wait a minute, I'm gonna get crushed if I don't

892
00:49:37,000 --> 00:49:38,560
Speaker 5: ask one to asker roth question.

893
00:49:38,960 --> 00:49:41,719
Speaker 3: Oh all right, could you talk about your your your

894
00:49:42,040 --> 00:49:44,720
Speaker 3: work with and Scooter?

895
00:49:45,080 --> 00:49:47,040
Speaker 4: I mean at as great as the ASHU was. I

896
00:49:47,080 --> 00:49:51,680
Speaker 4: know he's from Pennsylvania, you know, right. The guy the

897
00:49:51,800 --> 00:49:54,239
Speaker 4: name of Jerry Clark introduced me to Scooter. I was

898
00:49:54,320 --> 00:49:56,840
Speaker 4: in Atlanta and Scooter, I think was still in college

899
00:49:57,200 --> 00:50:01,040
Speaker 4: mm hm. And he just reminded me a little of myself.

900
00:50:01,160 --> 00:50:02,719
Speaker 4: I thought he was a little bit more full of shit,

901
00:50:03,800 --> 00:50:06,560
Speaker 4: but I thought he was brilliant. And I offered him

902
00:50:06,560 --> 00:50:10,120
Speaker 4: to become president of company with no experience huh.

903
00:50:10,640 --> 00:50:12,640
Speaker 3: And he gave Scooter his start.

904
00:50:13,440 --> 00:50:14,640
Speaker 4: I gave Scooter his first record.

905
00:50:14,719 --> 00:50:14,839
Speaker 6: Yip.

906
00:50:15,520 --> 00:50:17,080
Speaker 3: Yeah, shit.

907
00:50:18,280 --> 00:50:20,040
Speaker 5: Now I feel like there's a question that I should

908
00:50:20,080 --> 00:50:24,040
Speaker 5: be asking that I don't know to ask, because again

909
00:50:24,120 --> 00:50:26,280
Speaker 5: you keep on pulling these historical.

910
00:50:26,760 --> 00:50:28,680
Speaker 4: I gave so this, this is what I'm proud of.

911
00:50:28,760 --> 00:50:32,360
Speaker 4: I gave Scooter his his first record deal with I

912
00:50:32,440 --> 00:50:36,280
Speaker 4: gave guy Siri. I got him his first deal with Henji,

913
00:50:36,360 --> 00:50:38,640
Speaker 4: and evil ly with Ruber and Rodriguez at Pendelum America.

914
00:50:39,480 --> 00:50:43,240
Speaker 3: Wait what so I just didn't start at Maverick.

915
00:50:43,920 --> 00:50:45,000
Speaker 4: Guy was eighteen years old.

916
00:50:45,920 --> 00:50:47,920
Speaker 3: You gave oh shit, Okay.

917
00:50:47,719 --> 00:50:49,480
Speaker 4: No, I didn't. I didn't sign him. I made the

918
00:50:49,520 --> 00:50:50,080
Speaker 4: deal for guy.

919
00:50:50,680 --> 00:50:55,040
Speaker 3: So guy was was managing Henji. Yeah, e belie at

920
00:50:55,080 --> 00:50:55,880
Speaker 3: the age of eighteen.

921
00:50:56,600 --> 00:50:58,840
Speaker 4: Yeah, you're I think at the age of sixty. And

922
00:50:58,960 --> 00:51:01,480
Speaker 4: I begged him to go lists an independent record company

923
00:51:01,520 --> 00:51:02,320
Speaker 4: and he said no.

924
00:51:04,480 --> 00:51:09,000
Speaker 3: Wow, okay, all right, gods another So it was another one.

925
00:51:09,000 --> 00:51:11,839
Speaker 3: I want one more at like, give me some more.

926
00:51:12,040 --> 00:51:15,680
Speaker 3: Start bragging. Brag on yourself. This is minory moment.

927
00:51:16,280 --> 00:51:19,160
Speaker 4: I mean, I can't brag on myself. But you know Scooter,

928
00:51:19,280 --> 00:51:20,880
Speaker 4: I opened him to become president of s r C.

929
00:51:21,040 --> 00:51:23,320
Speaker 4: He said no. I said the guy, let's start a

930
00:51:23,360 --> 00:51:25,640
Speaker 4: record company. He said no, And I made the deal

931
00:51:26,400 --> 00:51:31,880
Speaker 4: and then on and that's you know, and then me

932
00:51:32,120 --> 00:51:34,239
Speaker 4: you know me raz and fetch up you know those

933
00:51:34,440 --> 00:51:35,879
Speaker 4: you got it them?

934
00:51:37,040 --> 00:51:39,000
Speaker 6: Can I ask you an awkward question that probably nobody

935
00:51:39,160 --> 00:51:41,719
Speaker 6: ever asked? Was it ever awkward to have that many

936
00:51:41,760 --> 00:51:43,040
Speaker 6: five percent on the labels?

937
00:51:47,000 --> 00:51:54,680
Speaker 3: Thank you good night, Dante? Also, I mean the black.

938
00:51:54,560 --> 00:51:56,200
Speaker 6: Maid has got it the White Maiden's Devil.

939
00:51:56,760 --> 00:51:58,879
Speaker 4: They were all on my wedding. I mean I never

940
00:51:58,920 --> 00:52:02,399
Speaker 4: thought about it, just now, like and it never came

941
00:52:02,520 --> 00:52:03,080
Speaker 4: to my you.

942
00:52:03,120 --> 00:52:05,680
Speaker 6: Know, I also asked that to know. I wanted to

943
00:52:05,760 --> 00:52:07,719
Speaker 6: know at some point, where the where did they stop

944
00:52:07,760 --> 00:52:09,719
Speaker 6: because I feel like also at a certain point you're

945
00:52:09,719 --> 00:52:10,759
Speaker 6: helping to make money too, so.

946
00:52:10,920 --> 00:52:15,440
Speaker 3: You don't how much. But that's interesting. Yeah, you never

947
00:52:15,840 --> 00:52:16,200
Speaker 3: with the bag.

948
00:52:17,560 --> 00:52:20,400
Speaker 4: The only one that we had issues with was that press.

949
00:52:21,160 --> 00:52:24,319
Speaker 3: Oh yeah, I forgot about the press.

950
00:52:24,840 --> 00:52:28,640
Speaker 4: But at the end of the day, I probably handled

951
00:52:28,680 --> 00:52:31,800
Speaker 4: it wrong. It was my my ego was hurt. It

952
00:52:31,920 --> 00:52:33,400
Speaker 4: was like, how the fuck are they not trust me?

953
00:52:35,160 --> 00:52:35,920
Speaker 3: Are you serious?

954
00:52:39,760 --> 00:52:39,960
Speaker 4: Yeah?

955
00:52:40,080 --> 00:52:42,520
Speaker 3: I mean I mean were the first record? Were you

956
00:52:42,600 --> 00:52:43,520
Speaker 3: there for the second album?

957
00:52:44,320 --> 00:52:44,360
Speaker 4: No?

958
00:52:45,560 --> 00:52:50,359
Speaker 5: I can tell okay, Oh no, I wish I wish

959
00:52:50,400 --> 00:52:52,600
Speaker 5: that second that second album should have blown up, and

960
00:52:52,680 --> 00:52:53,040
Speaker 5: it didn't.

961
00:52:54,080 --> 00:52:55,640
Speaker 4: But you know, but then you look at you know,

962
00:52:56,200 --> 00:53:01,239
Speaker 4: m p any up. You know it's just like those

963
00:53:01,280 --> 00:53:03,839
Speaker 4: are records to this day, you know that still give

964
00:53:03,920 --> 00:53:04,560
Speaker 4: me goosebumps.

965
00:53:05,520 --> 00:53:09,000
Speaker 3: Yeah, stay around forever. No, I mean, this is the

966
00:53:09,080 --> 00:53:10,839
Speaker 3: first time I think you and I are talking, man,

967
00:53:10,920 --> 00:53:14,040
Speaker 3: But I've heard them, but stand up.

968
00:53:14,239 --> 00:53:17,080
Speaker 5: Things about you and you know, all the respect that

969
00:53:17,160 --> 00:53:20,239
Speaker 5: you had, and this is like a long, long, long, long,

970
00:53:20,320 --> 00:53:24,040
Speaker 5: overdue conversation. Man, I thank you for coming on the show.

971
00:53:24,400 --> 00:53:25,600
Speaker 4: You in New York? Are you? And l A?

972
00:53:26,320 --> 00:53:29,440
Speaker 3: I'm currently in New York. The next time we got

973
00:53:29,560 --> 00:53:31,799
Speaker 3: to go to dinner, no doubt, no doubt.

974
00:53:32,200 --> 00:53:39,359
Speaker 7: Well that's right, you got a daughter too, Right, where

975
00:53:39,360 --> 00:53:40,439
Speaker 7: do you guys want to go for dinner?

976
00:53:40,480 --> 00:53:41,520
Speaker 1: I'll set it up and.

977
00:53:45,440 --> 00:53:48,400
Speaker 3: Wait, So good Bill, nothing, no questions.

978
00:53:49,000 --> 00:53:52,320
Speaker 7: Well, I just I mean, Steve, it sounds like like

979
00:53:52,440 --> 00:53:55,080
Speaker 7: you made a lot of close friends and and a

980
00:53:55,120 --> 00:53:57,840
Speaker 7: lot of people hate you, which makes you an authentic Steve.

981
00:53:58,000 --> 00:54:02,520
Speaker 7: So congratulations on that. And but what a great career

982
00:54:02,600 --> 00:54:06,840
Speaker 7: I mean, no, just just too much, too much to process.

983
00:54:07,120 --> 00:54:07,600
Speaker 3: Incredible.

984
00:54:07,680 --> 00:54:10,759
Speaker 5: Yeah, I really wish I was there at Radio City

985
00:54:10,840 --> 00:54:14,360
Speaker 5: for that night at uh celebration.

986
00:54:14,920 --> 00:54:17,920
Speaker 4: That night was so fucking special. I mean it was.

987
00:54:19,440 --> 00:54:22,680
Speaker 4: I mean, I think it was Ex's last performance. It was,

988
00:54:23,520 --> 00:54:25,439
Speaker 4: and it was right before everything shut down.

989
00:54:26,000 --> 00:54:28,400
Speaker 3: Yep, yep, it was amazing.

990
00:54:28,480 --> 00:54:30,560
Speaker 4: I was in a radio City would never be the

991
00:54:30,600 --> 00:54:34,640
Speaker 4: same after that. They they never saw so many people

992
00:54:34,960 --> 00:54:36,600
Speaker 4: backstage and in their life.

993
00:54:37,920 --> 00:54:40,600
Speaker 3: I also wanted to know how that was organized and

994
00:54:40,640 --> 00:54:40,920
Speaker 3: what not.

995
00:54:43,920 --> 00:54:47,719
Speaker 5: Well on behalf of Siga, Steven and Bill and Fan

996
00:54:47,800 --> 00:54:52,600
Speaker 5: Diegelo and Laya, the Great, the Great Steve Rifkin.

997
00:54:53,239 --> 00:54:55,280
Speaker 3: Yes, thank you, Supreme.

998
00:54:57,040 --> 00:54:58,719
Speaker 4: This was amazing. Oh I didn't talk too much.

999
00:54:59,080 --> 00:55:02,000
Speaker 3: No, we live for Rabbit, Holy trust?

1000
00:55:02,080 --> 00:55:02,440
Speaker 4: What is that?

1001
00:55:03,840 --> 00:55:04,600
Speaker 3: What are those works?

1002
00:55:04,600 --> 00:55:05,160
Speaker 2: They go together?

1003
00:55:05,280 --> 00:55:05,879
Speaker 4: Talk too much?

1004
00:55:06,000 --> 00:55:06,440
Speaker 3: We don't know.

1005
00:55:07,960 --> 00:55:11,360
Speaker 5: So until next time, ladies and gentlemen, and I promise

1006
00:55:11,400 --> 00:55:22,760
Speaker 5: you that I will have better camera working and Steve

1007
00:55:22,880 --> 00:55:25,279
Speaker 5: look professional. I'm just I feel like a drunk here.

1008
00:55:25,480 --> 00:55:28,880
Speaker 5: But anyway, thank you for doing our shows.

1009
00:55:29,800 --> 00:55:32,239
Speaker 7: You're getting You're not a drunk, but you're getting high

1010
00:55:32,280 --> 00:55:32,640
Speaker 7: too much.

1011
00:55:36,280 --> 00:55:37,919
Speaker 3: All right, We'll see you on the next go around.

1012
00:55:37,960 --> 00:55:39,280
Speaker 3: Thank you very much, ladies and gentlemen.

1013
00:55:39,360 --> 00:55:47,040
Speaker 1: This West Love Supreme is a production of iHeart Cream.

1014
00:55:50,400 --> 00:55:53,640
Speaker 1: For more podcasts from iHeart Radio, visit the iHeart Radio app,

1015
00:55:53,880 --> 00:55:56,920
Speaker 1: Apple Podcasts, or wherever you listen to your favorite shows.