WEBVTT - Julie Solomon 0:00:09.320 --> 0:00:16.360 Carala. She's the queen of talking. He was. She's on 0:00:16.480 --> 0:00:21.239 the side, got the scoop on no one can do 0:00:22.880 --> 0:00:35.880 Caral La Carala, No one can do with caral Caroline. 0:00:36.880 --> 0:00:40.120 This is my very last episode of my Influencer series. 0:00:40.200 --> 0:00:42.919 I hope you have loved joining me on each episode 0:00:42.920 --> 0:00:45.160 as much as I have loved getting to interview these 0:00:45.240 --> 0:00:47.800 fantastic girls. I thought it was only fitting that I 0:00:47.840 --> 0:00:51.440 would end with the expert, Julie Solomon. She offers an 0:00:51.440 --> 0:00:54.240 incredible class called Pitch It Perfect, where she teaches you 0:00:54.360 --> 0:00:57.920 how to get specific and real about your brand, how 0:00:57.920 --> 0:01:00.520 to make money. She has figured it out by her 0:01:00.560 --> 0:01:03.120 trial and error, and now she's teaching everyone who signs 0:01:03.160 --> 0:01:04.639 up for this, you've got to do it. I'm signing 0:01:04.680 --> 0:01:06.720 up for it. She also has a podcast called The 0:01:06.760 --> 0:01:10.080 Influencer Podcast where she interviews all sorts of incredible influencers 0:01:10.120 --> 0:01:12.800 talks about all sorts of incredible stuff in the influencer world. 0:01:12.840 --> 0:01:14.920 You have to check it out. That's why I had 0:01:14.920 --> 0:01:17.000 it in with Julie, because she is the expert, and 0:01:17.040 --> 0:01:19.520 she's so much wisdom and knowledge, and she's so authentic, 0:01:19.560 --> 0:01:21.800 and she's all about being authentic. So you guys, get excited. 0:01:21.840 --> 0:01:29.399 Here's Julie Salomon. Okay, I am here with Julie Solomon. Hi. 0:01:29.800 --> 0:01:31.440 It is so good to be here with you and 0:01:31.480 --> 0:01:34.000 just to get time with you. I miss you and 0:01:34.040 --> 0:01:36.640 I just love having this time with you today. I 0:01:36.720 --> 0:01:38.920 know you had to move away to California. You were 0:01:38.920 --> 0:01:40.720 in Nashville, girl, for a minute. You were born and 0:01:40.800 --> 0:01:43.720 raised in Nashville. Yeah, it was nice too. I was 0:01:43.760 --> 0:01:47.200 born and raised in Nashville, Um, and it was it 0:01:47.280 --> 0:01:49.280 was amazing. I loved being from there. But yeah, I 0:01:49.360 --> 0:01:51.320 moved to l A about five and a half years 0:01:51.320 --> 0:01:55.920 ago and miss all Mrs mctribe there for sure. What 0:01:56.000 --> 0:01:57.600 have you loved about l A? Though? What is the 0:01:57.640 --> 0:01:59.760 difference between Nashville and l A? Because there's so much 0:02:00.000 --> 0:02:02.440 activity in both cities, but there's such a different vibe 0:02:02.440 --> 0:02:04.640 for both. So how would you define both now that 0:02:04.680 --> 0:02:06.840 you've lived in both? It is I mean, I mean 0:02:06.920 --> 0:02:10.440 just you know, the the very kind of common and 0:02:10.480 --> 0:02:13.639 like obvious right, Like it's l A is much larger, 0:02:13.680 --> 0:02:19.000 it's much more expensive, Um, it's much warmer. Um so 0:02:19.040 --> 0:02:20.920 the the good and bad and ugly with all of that. 0:02:20.960 --> 0:02:24.160 But I would say there's, um, you know, the the 0:02:24.160 --> 0:02:28.440 the expansiveness to l A really does allow for for that, 0:02:28.760 --> 0:02:31.200 for that feeling and kind of more of that sense 0:02:31.240 --> 0:02:35.200 of abundance, which is really nice. UM. And you can 0:02:36.080 --> 0:02:40.600 exactly and I think that especially for what what I 0:02:40.680 --> 0:02:43.359 do in terms of professionally, which we're going to talk 0:02:43.360 --> 0:02:46.560 about today, this is a very optimal time to be 0:02:46.600 --> 0:02:49.720 in Los Angeles just because you have a lot of um, 0:02:49.760 --> 0:02:52.320 a lot of just amazing creative people out here doing 0:02:52.360 --> 0:02:55.840 a lot of really awesome things in the online digital space, 0:02:56.520 --> 0:02:59.400 so that's amazing, um, and just you know, being able 0:02:59.440 --> 0:03:03.040 to thrive um, kind of more of a mind, body 0:03:03.040 --> 0:03:06.520 and spirit, um overall wellness perspective. I mean, the food 0:03:06.560 --> 0:03:08.800 is amazing out here. The weather is great, so you 0:03:08.840 --> 0:03:12.240 can hike. There's a lot of outdoor activity, so that's great. 0:03:12.360 --> 0:03:14.320 But um, you know, one of the things that it 0:03:14.320 --> 0:03:17.359 it can lack at times is that feeling of community, 0:03:17.360 --> 0:03:20.320 which Nashville has so beautifully because it is such a 0:03:20.360 --> 0:03:24.160 little big town, um, so you do kind of miss that, 0:03:24.240 --> 0:03:27.519 and because traffic is so bad and it is so expansive, 0:03:27.960 --> 0:03:32.320 you kind of don't really like leave your pocket, whereas 0:03:32.360 --> 0:03:35.320 you know, living in Nashville, you can go downtown to 0:03:35.400 --> 0:03:38.040 Franklin and forty five minutes and it's fine for the 0:03:38.040 --> 0:03:39.960 most part. I know traffic has gotten back there too, 0:03:40.000 --> 0:03:42.320 but um but yeah, So, I mean that's kind of 0:03:42.360 --> 0:03:44.960 the gist of the differences that I've seen. But I'm 0:03:44.960 --> 0:03:46.800 a mom in l A. So I also have a 0:03:46.960 --> 0:03:50.400 really different perspective than I think I would if I 0:03:50.480 --> 0:03:53.480 was like young and single in l A. What is 0:03:53.720 --> 0:03:56.880 mom in l A? Like, let's mom? I've in like 0:03:57.440 --> 0:03:59.880 mom life is wonderful. I have a four and ahi 0:04:00.000 --> 0:04:03.480 off a little boy named Camden, who is just a 0:04:03.600 --> 0:04:07.480 gym and so fun and four is definitely by far 0:04:07.920 --> 0:04:10.920 the most fun age. Um, you know, the first couple 0:04:10.960 --> 0:04:13.160 of years, you're you don't really know what you're doing, 0:04:13.280 --> 0:04:15.840 and you're kind of like navigating and you have this 0:04:15.920 --> 0:04:19.000 like human that you're trying to figure out. But something weird. 0:04:19.120 --> 0:04:21.560 Like it's like they wake up when they're four and 0:04:21.680 --> 0:04:25.600 they're like awesome. They're just like funny and hilarious and 0:04:26.320 --> 0:04:29.280 amazing and just so sweet. And little boys are just 0:04:30.400 --> 0:04:35.719 permanently different. Yes, they're so delicious. You know, Like he'll 0:04:35.760 --> 0:04:40.080 just he'll say really funny things like, um, you know, 0:04:40.200 --> 0:04:43.719 I just started boys say or that he'll say really 0:04:43.760 --> 0:04:47.279 adorable things like you know, Mommy, you can never leave 0:04:47.320 --> 0:04:51.719 me because I always have you in my heart. Stop it. 0:04:51.240 --> 0:04:56.800 I think I know from sole mother had taught you. 0:04:58.680 --> 0:05:03.400 I think, I mean so much and I feel like, um, 0:05:03.680 --> 0:05:06.920 you learn something new from them and through them every day. 0:05:06.960 --> 0:05:10.280 I think two things. I think it's taught me patience, um, 0:05:10.320 --> 0:05:13.880 which I think is just a learning um, a learning 0:05:13.920 --> 0:05:16.599 behavior that we all have to kind of adapt to 0:05:16.720 --> 0:05:20.520 as we as we grow. But for sure, and then 0:05:20.600 --> 0:05:23.200 just kind of seeing the world through his eyes is 0:05:23.279 --> 0:05:26.640 really magical. Um, just kind of the zest for life 0:05:26.640 --> 0:05:29.400 and how you know something as small as like a 0:05:29.520 --> 0:05:33.360 rock can just be like this incredible thing and it is, 0:05:33.400 --> 0:05:36.520 I mean, something so small. But you as you grow older, 0:05:36.600 --> 0:05:39.520 you you kind of miss those little moments. So just 0:05:39.640 --> 0:05:42.120 seeing seeing the world through his eyes is really special. 0:05:42.760 --> 0:05:46.720 I love that. Okay. So also I'm sure being a 0:05:46.760 --> 0:05:51.320 career mom has you have so much knowledge just about 0:05:51.480 --> 0:05:54.200 navigating you can do everything. If you're a career mom 0:05:54.200 --> 0:05:57.679 in l A, you're basically superwoman. I really think that's 0:05:57.800 --> 0:05:59.920 what it breaks down to, and that's you because you 0:06:00.279 --> 0:06:03.960 have a great, thriving career and I want to talk 0:06:04.000 --> 0:06:06.440 to you about how you've got to this particular point 0:06:06.480 --> 0:06:10.800 because you wrote a really detailed, real blog about how 0:06:10.920 --> 0:06:13.160 you were pursuing something that you felt was like a 0:06:13.200 --> 0:06:16.080 little it was getting closer to your passion and your calling, 0:06:16.160 --> 0:06:20.000 but it wasn't quite fully where you feel like you're 0:06:20.000 --> 0:06:23.680 calling is, and you rebranded your whole self. So how 0:06:23.720 --> 0:06:25.839 did you get into this journey? It started with publicity, 0:06:25.920 --> 0:06:29.000 I know, and now you influence people in it's such 0:06:29.040 --> 0:06:32.000 a big way and teach people how to correctly use 0:06:32.000 --> 0:06:35.719 their platforms. Yeah. So, I mean, I think I think 0:06:35.760 --> 0:06:39.200 the beginning of it all, it's safe to say that, um, 0:06:39.279 --> 0:06:42.600 you know, it takes a village. Like no matter where 0:06:42.640 --> 0:06:45.120 I've ever been on my path, I've always had a 0:06:45.160 --> 0:06:48.560 team of people, um or at least another person, just 0:06:48.680 --> 0:06:51.560 somebody there that I've been able to collaborate with and 0:06:51.600 --> 0:06:54.200 to really kind of help me because I don't think 0:06:54.240 --> 0:06:57.400 that it is possible to really do everything on your own, 0:06:57.760 --> 0:07:02.040 you know, so whether that's family, friendships, uh, you know, 0:07:02.400 --> 0:07:06.240 professional career, what have you. So I appreciate what you 0:07:06.279 --> 0:07:07.960 say and and thank you, but I have to give 0:07:08.000 --> 0:07:10.080 a lot of credit to just the people that I've 0:07:10.080 --> 0:07:12.880 been able to surround myself with and I have. I 0:07:12.880 --> 0:07:15.720 haven't always had a team, but I have a team now. UM, 0:07:15.800 --> 0:07:21.640 a small team, but they're small but small but mighty um. 0:07:21.680 --> 0:07:23.920 But you know, I think that the whole trajectory with 0:07:24.000 --> 0:07:27.200 everything that's interesting because I feel like I've always kind 0:07:27.200 --> 0:07:32.760 of been the person that has um really kind of 0:07:32.800 --> 0:07:35.240 whenever I've gotten to like a crossroads or a moment 0:07:35.280 --> 0:07:37.800 that I needed like a shift or a change, I 0:07:37.880 --> 0:07:41.560 kind of rebranded myself. So whether that was you know, um, 0:07:42.080 --> 0:07:44.400 a shift in a in a personal life for a 0:07:44.400 --> 0:07:46.840 shift professionally, I've I've always kind of done that. And 0:07:46.880 --> 0:07:49.760 whenever I found myself in that like fear based moment 0:07:50.480 --> 0:07:53.640 um instead of just kind of quelling in that, I've always, 0:07:53.880 --> 0:07:56.440 um like just followed it and gone through and gone 0:07:56.440 --> 0:07:59.080 through it. So why did you decide to pursue that? 0:07:59.120 --> 0:08:01.960 Because that type bravery? And I was actually talking to 0:08:02.360 --> 0:08:04.200 Just Southern and aeronyms just Pain, but I have to 0:08:04.200 --> 0:08:06.720 call her just Southern because that's our Instagram. I was 0:08:06.720 --> 0:08:08.760 talking to her and she was saying the same thing 0:08:08.960 --> 0:08:12.840 basically how she always I was never afraid to push 0:08:12.840 --> 0:08:14.880 through that fear and you have done that in so 0:08:14.920 --> 0:08:17.120 many bold ways in your lives, in your life so 0:08:17.160 --> 0:08:19.679 many times, but I feel like a lot of people 0:08:19.760 --> 0:08:22.280 hit that first big wall of fear and they're like, 0:08:22.360 --> 0:08:25.680 oh no, oh, no, retreat, retreat, when really that's we 0:08:25.760 --> 0:08:28.320 need to push through. But what what what is your 0:08:28.960 --> 0:08:31.080 take on why so many people won't push through? And 0:08:31.120 --> 0:08:34.760 what is your suggestion on that? You know, so people 0:08:35.000 --> 0:08:37.720 say that it's fear of failure, um, but I would 0:08:37.720 --> 0:08:39.760 even go farther to say that. I think that it's 0:08:39.760 --> 0:08:42.319 a lot of times it's fear of criticism and and 0:08:42.360 --> 0:08:47.040 just fear of really, um, you know, showing up. Maybe 0:08:47.120 --> 0:08:50.280 fear of blame and and and fear of forgiveness. And 0:08:50.320 --> 0:08:52.640 I think a lot of times it's forgiveness for yourself. 0:08:52.679 --> 0:08:54.880 I think a lot of times people will kind of 0:08:54.920 --> 0:08:57.640 stay where they are, are not pushed through those boundaries, 0:08:57.640 --> 0:09:01.640 are not really follow their dreams or step into the 0:09:01.679 --> 0:09:04.280 abundance of what they want in life because they haven't 0:09:04.280 --> 0:09:07.640 really been able to forgive either themselves or a person 0:09:07.920 --> 0:09:13.520 or some kind of obstacle along the way. So I think, yeah, 0:09:13.559 --> 0:09:16.200 I think that that that kind of is the big 0:09:16.200 --> 0:09:19.600 one for me is that I definitely have not had 0:09:20.240 --> 0:09:22.559 a perfect journey by any means that it's it's had 0:09:22.600 --> 0:09:25.960 its moments of being really messy. When you and I met, 0:09:26.000 --> 0:09:30.120 I was married to my college sweetheart. Um, we ended 0:09:30.200 --> 0:09:33.320 up separating shortly after we got married, although we were 0:09:33.360 --> 0:09:35.760 together off and on for a really long time. UM. 0:09:36.360 --> 0:09:39.079 But I think that it took it took me kind 0:09:39.080 --> 0:09:42.280 of just forgiving myself and forgiving that process to then 0:09:42.360 --> 0:09:47.439 be able to step into a new um idea or 0:09:47.559 --> 0:09:49.960 life that I wanted for myself, which then led to 0:09:50.120 --> 0:09:52.559 like living in l A, which led to my husband now, 0:09:52.559 --> 0:09:54.640 which led to my family now, which led to new 0:09:54.679 --> 0:09:57.800 business opportunities. And you know when I would when I 0:09:57.960 --> 0:10:01.880 left my cushiony corporate job job working at HarperCollins, like 0:10:01.960 --> 0:10:04.040 I had to kind of forgive myself that that was 0:10:04.080 --> 0:10:06.240 not my path, even though that was the path that 0:10:06.280 --> 0:10:09.160 my parents wanted for me, and kind of really like 0:10:09.240 --> 0:10:12.240 stepping into myself and and forging my own path. So 0:10:12.320 --> 0:10:16.840 I think at the time to to really analyze your 0:10:16.880 --> 0:10:19.440 journey and like when you hit a spot that made 0:10:19.440 --> 0:10:22.280 you feel kind of uh inside, work through that, figure 0:10:22.320 --> 0:10:24.640 out why you felt that way, and then be able 0:10:24.640 --> 0:10:27.160 to step into your keep moving forward to like almost 0:10:27.160 --> 0:10:30.760 like clean your slate in a way, Is that right? Yeah, 0:10:30.800 --> 0:10:33.400 I'm kind of just like sitting with it because it's like, 0:10:33.480 --> 0:10:37.080 you know, it's none of that's going to change. Or 0:10:37.120 --> 0:10:39.400 you know, if if if I'm not doing something that 0:10:39.440 --> 0:10:41.600 my parents wanted me to do, or that you know, 0:10:41.720 --> 0:10:44.040 something that I thought was my career path or something 0:10:44.080 --> 0:10:46.360 that I intended for myself, that doesn't mean that it's 0:10:46.400 --> 0:10:51.560 necessarily wrong or that I'm necessarily like, you know, this 0:10:51.640 --> 0:10:55.120 horrible person because I'm not going this one direction. It 0:10:55.240 --> 0:10:57.360 just kind of is like it just is, and I 0:10:57.360 --> 0:11:01.120 think that drivings, Yeah, just trying it and sitting with 0:11:01.160 --> 0:11:04.000 it and just being okay with it and then it 0:11:04.080 --> 0:11:06.840 kind of like works itself out. So a lot of times, 0:11:06.840 --> 0:11:10.800 I think, especially you know, in my younger twenties, I 0:11:11.280 --> 0:11:13.559 would always want to hit the easy button and like 0:11:13.720 --> 0:11:15.840 just run away. You know, I would just like fight 0:11:15.920 --> 0:11:19.120 or flight totally flight, Like I just I didn't want 0:11:19.120 --> 0:11:20.720 to deal you know, I wouldn't want to sit with it. 0:11:20.840 --> 0:11:23.760 So but it was it was those reasons that I 0:11:23.800 --> 0:11:27.680 wasn't dealing with things. I kept finding myself in these 0:11:27.720 --> 0:11:30.480 situations or in these jobs or in these relationships that 0:11:30.520 --> 0:11:32.760 I had no business being in the first place. How 0:11:32.760 --> 0:11:35.320 did you finally decide to deal because that is the moment, 0:11:35.360 --> 0:11:37.760 Like what finally when did you be like I am 0:11:37.920 --> 0:11:40.440 gonna look this seven eyes and just move on with it. 0:11:40.800 --> 0:11:43.080 I think when I started really thinking of like what 0:11:43.080 --> 0:11:45.920 what is the alternative? You know, it's like I can 0:11:46.000 --> 0:11:49.959 even because to me, it's like you're either in You're 0:11:50.000 --> 0:11:53.640 either in abundance or scarcity. Right you can't be either 0:11:53.760 --> 0:11:55.600 in a state of joy or you're in a state 0:11:55.600 --> 0:11:57.880 of grief. Like you can't be in both. And so 0:11:57.960 --> 0:11:59.920 to me, it's like if I'm if I'm choosing to 0:12:00.040 --> 0:12:02.320 always walk into in the path of joy and love 0:12:02.360 --> 0:12:05.400 and light and abundance, then I can't be holding onto 0:12:05.400 --> 0:12:07.800 all of this other stuff. And of course it's still there, 0:12:07.920 --> 0:12:10.079 right like fear comes up all the time. You can 0:12:10.160 --> 0:12:12.120 you can sit with it at breakfast and like not 0:12:12.200 --> 0:12:15.600 have it by lunch, right like, it's there. But I 0:12:15.640 --> 0:12:20.199 think just identifying and and being and knowing that, just 0:12:20.200 --> 0:12:22.600 just the knowing that it's there and there's not really 0:12:22.640 --> 0:12:26.000 a control or or a way that you can muscle 0:12:26.040 --> 0:12:28.240 with that anyways. So just as long as you can 0:12:28.280 --> 0:12:33.000 kind of keep trying to move towards what is presence 0:12:33.080 --> 0:12:36.760 and what is going to bring you joy and allow 0:12:36.840 --> 0:12:40.240 you to bring your best self to the world. Um 0:12:40.440 --> 0:12:43.760 is kind of what helped me just like go for it, 0:12:43.920 --> 0:12:46.560 I think. And you just commuted to yourself, which I 0:12:46.640 --> 0:12:49.520 love you. Just committed to you being happy with you, 0:12:49.600 --> 0:12:52.800 which I think is simple as that sounds. It is 0:12:52.880 --> 0:12:54.959 such a brave move because a lot of us are 0:12:54.960 --> 0:12:58.160 programmed not to put ourselves our passions first and not 0:12:58.240 --> 0:13:00.880 to you kind of sacrifice yourself the time. But really, 0:13:01.440 --> 0:13:04.080 you can't thrive until you have loved yourself and let 0:13:04.120 --> 0:13:06.440 yourself come into your own I feel. And you have 0:13:06.520 --> 0:13:10.560 done such a great job blossoming into this amazing human. 0:13:10.720 --> 0:13:12.640 So how did you get from being a best selling 0:13:12.679 --> 0:13:18.679 publicist to running this incredible influencer empire? Yeah? So, um 0:13:19.880 --> 0:13:22.360 did the whole did the whole PR thing? Still do 0:13:22.440 --> 0:13:24.440 it to a certain degree. I just kind of tweaked 0:13:24.440 --> 0:13:26.640 the way I do it now. Um. I lived in 0:13:26.640 --> 0:13:28.600 New York for a while, moved back to Nashville, did 0:13:28.600 --> 0:13:31.559 it there, and then um moved to l A. And 0:13:31.600 --> 0:13:34.480 when I moved to l A, I was o MG Publicity, 0:13:34.559 --> 0:13:37.120 which is the book PR firm that my business partner 0:13:37.200 --> 0:13:42.040 bet From and I joined forces to to run and 0:13:42.200 --> 0:13:44.079 um I moved to l A to do that. Luckily 0:13:44.120 --> 0:13:46.280 I could do it from my home as long as 0:13:46.320 --> 0:13:49.000 I had in my computer. And but when I got 0:13:49.000 --> 0:13:52.080 out here, I was kind of finding myself in this 0:13:52.120 --> 0:13:54.840 place that I found myself a lot in growing up, 0:13:54.880 --> 0:13:57.080 because I constantly moved as a child, so I would 0:13:57.080 --> 0:13:59.720 always find myself in this new place. And like, I 0:13:59.720 --> 0:14:02.160 didn't have any friends, and like, you know, I'm like, 0:14:02.160 --> 0:14:04.560 well what do I do? So I moved to l 0:14:04.600 --> 0:14:07.480 A and I'm like barefoot and pregnant baking pies and 0:14:07.520 --> 0:14:09.360 I'm like, okay, well then what do I do here? 0:14:09.400 --> 0:14:11.280 Like who wants to hang out with a pregnant woman? 0:14:11.400 --> 0:14:15.240 Like especially, it's not true, right, but it's like so 0:14:15.320 --> 0:14:17.880 I was like, well, I need to make friends. So 0:14:18.160 --> 0:14:21.440 the easiest way at the time this was to make 0:14:21.480 --> 0:14:24.080 friends in l A was to become a blogger, because 0:14:24.080 --> 0:14:27.120 that is what everybody was doing in l A at 0:14:27.120 --> 0:14:30.760 the time. And I knew enough, like I was savvy 0:14:30.920 --> 0:14:33.520 enough in PR and marketing to know that there are 0:14:33.560 --> 0:14:37.520 things like networking events and that sort of thing, just 0:14:37.560 --> 0:14:40.120 like living in Nashville and living in in New York, 0:14:40.160 --> 0:14:42.320 Like you're invited to that kind of stuff all the time, right, 0:14:42.640 --> 0:14:44.720 So I knew that there had to be that here, 0:14:44.800 --> 0:14:47.040 Like obviously there's going to be that for like the 0:14:47.120 --> 0:14:49.760 acting world, but that's not my world, So like there 0:14:49.800 --> 0:14:52.640 has to be that for the blogging and you know 0:14:52.760 --> 0:14:55.600 what is now the influencer space. So I got into 0:14:55.640 --> 0:14:59.560 blogging and I started to meet other PR people that 0:14:59.600 --> 0:15:02.120 I knew that new other bloggers that sort of thing, 0:15:02.200 --> 0:15:04.080 and so I kind of started to do both. I 0:15:04.320 --> 0:15:06.520 was doing my PR stuff, which then kind of like 0:15:06.600 --> 0:15:08.960 got me in the mix of the PR people out here, 0:15:09.400 --> 0:15:11.720 and then I was doing I was had a blog 0:15:11.760 --> 0:15:13.200 and so that kind of got me in the mix 0:15:13.240 --> 0:15:15.800 of the bloggers out here. And then I'm kind of 0:15:16.200 --> 0:15:20.120 over probably like an eighteen month span. I started doing 0:15:20.280 --> 0:15:22.080 kind of what everyone else was doing, which was this 0:15:22.160 --> 0:15:25.120 fashion lifestyle beauty blog thing, which works for a lot 0:15:25.200 --> 0:15:27.200 of people because I really do feel like that's their 0:15:27.200 --> 0:15:30.320 passion at the core, but it wasn't really what was 0:15:30.360 --> 0:15:33.280 like my passion at my cool. I totally get that, Julie. 0:15:33.320 --> 0:15:36.000 I have had that same struggle like dabbling with fashion 0:15:36.040 --> 0:15:37.760 and I'm like, I love fashion, but I don't have 0:15:37.800 --> 0:15:40.800 a fashion for fashion. It's like, I mean I like it, 0:15:40.880 --> 0:15:44.280 I'm comin in person, I like cut glasses and I 0:15:44.360 --> 0:15:46.880 like makeup, but it's not something It's like I didn't 0:15:46.920 --> 0:15:49.600 go to fit them, Like I never had any desire 0:15:49.640 --> 0:15:51.920 to study fashion. I don't know what text files are, 0:15:52.040 --> 0:15:55.640 nor do I whatever want to get to know totally yes, 0:15:55.760 --> 0:15:58.080 And I feel like, you know, for a lot of 0:15:58.160 --> 0:16:02.440 people who get in that either they're they're genuinely passionate 0:16:02.440 --> 0:16:06.520 about it or they're genuinely passionate passionate about becoming famous, 0:16:07.000 --> 0:16:10.280 but once they kind of realized like there's an end 0:16:10.280 --> 0:16:12.320 of the road to that, it's like where do you 0:16:12.400 --> 0:16:15.280 kind of go? And since I didn't really fall under 0:16:15.320 --> 0:16:18.800 either of those because like just I knew that like 0:16:18.920 --> 0:16:21.320 the fame was fleeting and that wasn't really a service 0:16:21.400 --> 0:16:24.720 based path, so like that wasn't really gonna get me 0:16:24.760 --> 0:16:27.840 where I wanted to go. And then this whole lifestyle 0:16:28.560 --> 0:16:31.800 fashion thing wasn't really where my purpose lied, So that 0:16:31.840 --> 0:16:33.760 wasn't really going to get me where I wanted to go. 0:16:33.840 --> 0:16:35.320 So I was like, well, what am I really doing here? 0:16:35.320 --> 0:16:37.400 Because that seems to be like the only two tracks 0:16:37.480 --> 0:16:42.240 the tracks these girls are taking, right, they'm like reality people, 0:16:42.640 --> 0:16:46.120 or they just become like insta famous, or you know, 0:16:46.280 --> 0:16:48.840 maybe they're really passionate about beauty and fashion and they 0:16:48.880 --> 0:16:51.360 get some like deal with a big you know, label 0:16:51.440 --> 0:16:53.280 or something to do a big collaboration. But that was 0:16:53.360 --> 0:16:55.000 kind of like the rest was just going to kind 0:16:55.000 --> 0:16:58.160 of be like a diamond dozen thing. Um. In the meantime, 0:16:58.200 --> 0:17:01.080 I started noticing that a lot of people started coming 0:17:01.120 --> 0:17:03.600 to me for more like pr and marketing advice. They 0:17:03.600 --> 0:17:04.879 were like, you know, how do you get to go 0:17:04.920 --> 0:17:08.760 to these events? How are you pitching yourself for things? Um? 0:17:08.840 --> 0:17:11.520 Because at the same time, I started pitching myself for 0:17:11.560 --> 0:17:13.760 brand deals as in a way to monetize it. And 0:17:13.760 --> 0:17:20.000 I started very quickly and very effectively started monetizing pretty 0:17:20.000 --> 0:17:22.640 well my blog, especially at the time because my follower 0:17:22.680 --> 0:17:25.600 reach was probably between ten and twenty thousand, and I 0:17:25.720 --> 0:17:30.919 was making like five thousand dollars a month, which, wow, 0:17:31.160 --> 0:17:33.199 how do you pitch How would you pitch yourself to 0:17:33.200 --> 0:17:36.000 a brand? I like, that's a question so many people have. Yeah, 0:17:36.040 --> 0:17:38.480 I mean the same way that I would pitch clients 0:17:38.600 --> 0:17:40.479 when I was a publicist, you know, So it's like 0:17:40.560 --> 0:17:43.600 that that came that was like my work, That's what 0:17:43.680 --> 0:17:47.119 I did, right, So um, I started pitching myself, and 0:17:47.160 --> 0:17:49.080 I would have my friends be like, wait a second, 0:17:49.119 --> 0:17:51.560 like I have a hundred thousand followers and I'm not 0:17:51.640 --> 0:17:54.199 making that Like how is it that you have this 0:17:54.359 --> 0:17:58.240 tiny little following compared to other people, but you're able 0:17:58.280 --> 0:18:01.160 to monetize so well. And and then that's when I realized, 0:18:01.200 --> 0:18:04.000 like you just said that people needed this information, right, like, 0:18:04.040 --> 0:18:05.480 this is how I could show up and I could 0:18:05.520 --> 0:18:08.040 really serve them far more than like wearing a cute 0:18:08.119 --> 0:18:11.439 dress and like liking to know it and like maybe 0:18:11.480 --> 0:18:14.080 making five dollars off of the dress, right like on 0:18:14.119 --> 0:18:18.200 an right. So um, I created a online pitch course 0:18:18.240 --> 0:18:20.560 because that was going to be the most like efficient 0:18:20.600 --> 0:18:22.639 way that I could get it out to Everyone was 0:18:22.680 --> 0:18:25.000 going to be on an online platform far more than 0:18:25.040 --> 0:18:27.520 I could. I thought about maybe doing like in person 0:18:27.720 --> 0:18:31.359 conferences and like you know, one on one mentoring, but 0:18:31.400 --> 0:18:33.760 I kept hitting that wall because I wasn't you know, 0:18:33.760 --> 0:18:35.840 there's only so much time in the day, and so 0:18:35.880 --> 0:18:38.959 if I didn't want to travel all that, right and 0:18:39.000 --> 0:18:40.600 do all of that and then like all of my 0:18:40.680 --> 0:18:42.880 time doing the one on one mentoring and I was like, wow, 0:18:42.960 --> 0:18:45.960 I could have just served like fifteen people, but I 0:18:46.119 --> 0:18:47.800 just only served three. So it was like, how could 0:18:47.840 --> 0:18:50.640 I How could I serve the greatest capacity and get 0:18:50.720 --> 0:18:53.000 this out to people who need it the most. And 0:18:53.080 --> 0:18:55.000 so that's when I created That's why I decided to 0:18:55.040 --> 0:18:56.879 do it on the online platform because it's just the 0:18:56.920 --> 0:19:00.280 easiest way to consume the information. And I created that 0:19:00.320 --> 0:19:02.679 about two years ago, and that's called Pitch It Perfect, 0:19:02.760 --> 0:19:07.440 so that teaches bloggers and influencers how to effectively pitch 0:19:07.560 --> 0:19:10.480 themselves for brand deals. So not only do they get 0:19:10.480 --> 0:19:12.520 out of that affiliate rat race, which is what I 0:19:12.560 --> 0:19:16.000 call it, and just like that, you know, like reward 0:19:16.040 --> 0:19:18.520 styled like to Know It. You know the girls that 0:19:18.560 --> 0:19:21.400 are literally post every single post you see on Instagram 0:19:21.480 --> 0:19:23.919 is an affiliate post. Is like this is my dress, 0:19:24.040 --> 0:19:26.719 It's so cute, it comes in five colors, it's on 0:19:26.800 --> 0:19:29.960 sale by it. Yeah. I just I got so because 0:19:30.000 --> 0:19:31.600 that used to be me and I was like, it 0:19:31.640 --> 0:19:33.200 was like nails on a talk board to me. I'm like, 0:19:33.240 --> 0:19:35.320 if I see one more girl tell me to like 0:19:35.480 --> 0:19:37.480 their photo to know it, I'm gonna bang my head 0:19:37.480 --> 0:19:41.240 against the wall because it's just it's like so unsustainable, 0:19:41.760 --> 0:19:44.119 you just stop all together. Like to know, it dropped 0:19:44.160 --> 0:19:46.200 all together because I was like, how am I serving? 0:19:46.240 --> 0:19:49.520 I'm not serving anyone the amount of time that I 0:19:49.520 --> 0:19:52.800 have to put into this versus what I'm getting back. 0:19:53.160 --> 0:19:55.160 Like to me, it just kind of became laughable because 0:19:55.160 --> 0:19:57.080 I was like, I would pitch a brand. I would 0:19:57.080 --> 0:19:59.840 spend two hours pitching a brand and get walk in 0:20:00.119 --> 0:20:03.959 you know, seventeen hundred dollars worth of brand deals, versus 0:20:04.080 --> 0:20:07.720 spending all day creating this content for one Instagram post 0:20:07.800 --> 0:20:12.399 and maybe making twenty five off the shirt. Totally, it 0:20:12.520 --> 0:20:14.560 was like I was like, people like, this does not 0:20:14.640 --> 0:20:17.840 make sense, but they were like, the affiliate companies want 0:20:17.920 --> 0:20:19.639 us to do that, right, So I felt like I 0:20:19.720 --> 0:20:22.479 was like brainwashed, and so I was like, this is 0:20:22.640 --> 0:20:25.479 the we bloggers are being brainwashed into thinking that this 0:20:25.560 --> 0:20:28.560 is the only way that we can, you know, make 0:20:28.760 --> 0:20:32.800