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Speaker 1: I said, listen, I'll build your website for free. Just

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Speaker 1: give me a percentage. Right.

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Speaker 2: This is where I got the idea of like, do

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Speaker 2: something once and continue to get paid over and over

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Speaker 2: and over over again. I built that man's website, built

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Speaker 2: this whole infrastructure, his whole system. I probably was like

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Speaker 2: twenty four to twenty five years old. This is when

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Speaker 2: I built his website. I got a percentage of his company.

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Speaker 2: Would you believe I'm forty three years old. I'm still

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Speaker 2: getting paid from that company something I did twenty years ago.

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Speaker 2: When that happened, that changed everything.

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Speaker 3: Hey, everybody, welcome to another episode of Butter. I'm the host,

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Speaker 3: Brandon Butler found the CEO of Butter atl And today

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Speaker 3: got somebody special in the building, the one only mister

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Speaker 3: Mike McDonald.

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Speaker 4: Up, eyl sir, how are you doing.

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Speaker 2: I'm doing great, I'm doing I'm blessed, even though you know,

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Speaker 2: it's been really crazy preparing for the investmentest and you know,

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Speaker 2: having two kids and a wife, it's been amazing. It's

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Speaker 2: been amazing. I'm definitely blessed. Hey, man, lookppreciate I appreciate

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Speaker 2: your invite.

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Speaker 1: Man, thank you.

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Speaker 4: Yeah, man, you look like you look like a man

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Speaker 4: that's just been working.

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Speaker 1: Man.

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Speaker 4: I could tell, man, I know that, I know that

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Speaker 4: new kid.

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Speaker 1: Look me out. We look man.

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Speaker 3: For those who don't know, man, who is Mike McDonald?

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Speaker 3: I normally read people's you know, bios and stuff on here,

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Speaker 3: but I mean you were I started to do yours. Man,

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Speaker 3: yours are so long. There was so much stuff in here.

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Speaker 3: Oh my god, man, I mean it was coming back. Man,

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Speaker 3: Please tell the folks about you.

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Speaker 1: Man.

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Speaker 2: I'm a husband, I'm a man of faith, I'm a father,

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Speaker 2: and I'm a brand architect for many brands that people

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Speaker 2: know and use today simplified it. And I'm from Greenberg,

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Speaker 2: New York.

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Speaker 3: Okay, all right, and now you're in atl right now

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Speaker 3: getting ready for invest feesh We're going to obviously talk

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Speaker 3: about that stuff, man, but look, tell us like you

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Speaker 3: you've been building brands for a long time.

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Speaker 4: How did you first get started with all this?

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Speaker 2: My first time, even the slighted bit of becoming an entrepreneur,

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Speaker 2: which I didn't even know I was the entrepreneur, was

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Speaker 2: when I started working on flyers promoters. So I would

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Speaker 2: make these fly designs and put them out do it

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Speaker 2: for promoters, and you know, make fifty dollars per flyer.

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Speaker 2: I knew all the promoters in my neighborhood. You know,

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Speaker 2: I was a kid outside. I'm from the projects, right,

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Speaker 2: so you know most of the people that are popping

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Speaker 2: are from those type of communities. And they were all popping.

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Speaker 2: They had the vibe and with the club. So I said, yo,

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Speaker 2: I see you going to the city.

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Speaker 1: Do these flyers.

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Speaker 2: I could do them right here and you could sit

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Speaker 2: down with me. That was like the selling point. You

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Speaker 2: could sit down with me and tell me how you

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Speaker 2: want it. And I don't suggest that for nobody ever.

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Speaker 2: I know that things changed, but don't ever have somebody

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Speaker 2: sit down. But that was the way to get them in.

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Speaker 2: So I got them in. And I had like three

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Speaker 2: or four promoters that were doing weekly parties and I

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Speaker 2: was making like two hundred dollars a week, you know,

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Speaker 2: at fourteen, and I had a job at sport Time.

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Speaker 1: I worked at an arcade.

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Speaker 2: Sport Time USA was an arcade in elmswhere, New York,

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Speaker 2: close to my community.

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Speaker 1: So I was doing that. I was always I was

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Speaker 1: a hustler from day one.

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Speaker 2: Yeah, I came out hustling, came out, came out, came

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Speaker 2: out the wom hustling, you know that kind of that

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Speaker 2: kind of got me into you know, brand, like the

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Speaker 2: idea of having a brand or having a being an entrepreneur,

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Speaker 2: and it just it just grew from there. I just

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Speaker 2: always I always wanted to Like, I was always optimistic

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Speaker 2: of finding out new things. So I went from flyers

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Speaker 2: to photography to web development, and I wanted to make

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Speaker 2: more money. I realized that I only can make bust

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Speaker 2: so much money in this space. Like when I went

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Speaker 2: to photography and doing nightlighte photography. There's people still doing

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Speaker 2: night life photigraphy when I was doing it twenty years ago. Right, no, no,

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Speaker 2: no shame to them. But you know, everybody's vision is different.

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Speaker 2: My vision was I want I want it all, and

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Speaker 2: I knew nightlight photography wasn't gonna wasn't gonna get me there.

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Speaker 2: That was to get me in the door, to get

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Speaker 2: me to get the relationships that helped us build on

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Speaker 2: your leisure. Actually, so I went back with those relationships,

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Speaker 2: all the people I knew in the night life industry,

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Speaker 2: the club industry, all those different people pr industry, I

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Speaker 2: connected with them to help us built early your leisure.

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Speaker 2: So it worked out in the long room. But I

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Speaker 2: knew that I couldn't be a night life photographer too long.

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Speaker 2: So I've always just thinked about elevating, like this is

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Speaker 2: my elevating season right now. You know, I'm elevating my

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Speaker 2: personal brand. You know that's a new elevation for me.

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Speaker 1: Yeah.

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Speaker 3: So yeah, yeah, man, look as a person that you know,

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Speaker 3: I've done the same thing. I've done web design, I've

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Speaker 3: done you know, flyers and all that kind of stuff.

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Speaker 3: It's it's a good business, but it's a hard business

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Speaker 3: to scale. It feels like, especially like a lot of

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Speaker 3: service based businesses. And I think one thing I've even

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Speaker 3: noticed too is for a lot of black entrepreneurs, we

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Speaker 3: kind of fall into that space where we do service

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Speaker 3: based businesses. But a lot of times you kind of

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Speaker 3: become the bottleneck because people don't always like figure out

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Speaker 3: how to build a team or like scale it up.

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Speaker 3: When you started looking at that, like what made you

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Speaker 3: start seeing opportunities to kind of scale this up, because

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Speaker 3: like you said, you didn't want to just do photography

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Speaker 3: or web design, you want to kind of do other things, right.

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Speaker 2: Yes, correct, So I always thought about see when you

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Speaker 2: say seven streams of income, you think it's just seven businesses, right,

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Speaker 2: And I never thought like that. I felt like, if

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Speaker 2: this guy buys a flyer from me, right, he pays

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Speaker 2: for me to design a flyer, that means he has

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Speaker 2: to have some type of website, or that means he

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Speaker 2: has an event that he's done any photography with. I

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Speaker 2: was trying to be the one stop shop and provide

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Speaker 2: every service for that one person. But now I had

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Speaker 2: three or four promoters that were giving me money every

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Speaker 2: single week, right, So they were they were you know,

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Speaker 2: they had they were used to giving me money. So

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Speaker 2: it wasn't a thing that, you know, why would they

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Speaker 2: pay somebody else to do photography when they when they

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Speaker 2: could pay me, They already giving me money, so it

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Speaker 2: was a natural, natural instance to just pay me more

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Speaker 2: money to do more things for them. And I was

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Speaker 2: actually really good at research, you know. So I literally

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Speaker 2: learned the camera by myself on YouTube. I learned how

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Speaker 2: to build websites with YouTube like I was using dream weaving.

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Speaker 2: I was dream with flash like. I learned that stuff

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Speaker 2: all of my own, just buying courses. It was I

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Speaker 2: think it might be around still, Lydia Linda Linda. I learned,

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Speaker 2: I learned all my stuff on like and I was

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Speaker 2: just really like I would lock myself in a room

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Speaker 2: for about a week and learn each different program. That's

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Speaker 2: how I learned Photoshop, That's how I learned Adobe Flash.

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Speaker 2: That's all on a dream. And I would just take

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Speaker 2: those skills and apply them to all the people I

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Speaker 2: already knew that needed the services.

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Speaker 4: No, it's funny, man, I've had a very similar story.

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Speaker 1: Like for me.

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Speaker 3: I remember when I was you know, I was doing

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Speaker 3: like tech support it all that kind of stuff, and

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Speaker 3: I was trying to evolve out of there. And I

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Speaker 3: remember I found this website I never forget. It was

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Speaker 3: called photoshop nerds dot com and it was the worst

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Speaker 3: looking website. It probably doesn't even exist anymore. I went

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Speaker 3: and downloaded a I went and downloaded a legal copy

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Speaker 3: of a Photoshop CS two itself a napster or whatever.

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Speaker 3: It was, linewhere, line wire, one of those sites I

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Speaker 3: remember I download on my work computer and like every

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Speaker 3: day for a month, I literally did every single.

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Speaker 4: Tutorial on that website.

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Speaker 3: Wow, and I just got literally a basic functional knowledge

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Speaker 3: of how to use Photoshop and then you just started

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Speaker 3: building on top of it from there. And I never

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Speaker 3: considered myself to be a designer, but like I knew

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Speaker 3: how to use the tools, right, it always came in handy.

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Speaker 3: You know, over the time you gotten better. But like

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Speaker 3: that's the thing right where people again we see opportunities

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Speaker 3: and one thing you talked about that I love is

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Speaker 3: you it's sounding like the landing span approach. It's like, yeah,

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Speaker 3: this person needs a flyer. They probably also need a website.

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Speaker 3: They probably also need something else. What I like to

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Speaker 3: kind of call it is also a marketing momentum. You know,

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Speaker 3: one thing I kind of learned earlier in my career

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Speaker 3: is it's hard if you're doing different things for different people. Yes,

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Speaker 3: but for example, with you being in the ninth life space,

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Speaker 3: you know those people know each other, right, and so

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Speaker 3: if you do one thing for one guy and now

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Speaker 3: all of a sudden you could refer to another person

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Speaker 3: in that same space, you can kind of take that

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Speaker 3: knowledge and kind of scale it. The example I always

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Speaker 3: kind of give is it's hard to go from building

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Speaker 3: websites for a for a dentist to a lawyer to

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Speaker 3: a restaurant because there's no real efficiencies in that. So

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Speaker 3: but if you have the opportunity to say Okay'm gon

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Speaker 3: go from dennist to dentist or I'm gonna go from

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Speaker 3: you know, this person and that person. There's efficiencies and

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Speaker 3: momentum that is that something that you kind of recognized earlier.

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Speaker 2: On, Well, I recognize you know, the service based business, right, Yeah,

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Speaker 2: But I realized that, like I want more, I'm always

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Speaker 2: a person that it's a gift in the curse. I

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Speaker 2: never settle, like even now, like I want more. Yeah,

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Speaker 2: And people probably dream to be in a place I'm in, right,

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Speaker 2: But this was my dream at one point five years ago.

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Speaker 2: I was at that point. I woul probably dream to

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Speaker 2: be at that point. But now my my dreams are

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Speaker 2: are you know, escalated to different things, right, different heights

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Speaker 2: and evolved to different heights and realms. So so now

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Speaker 2: I was like, I'm tired of fishing, right, I'm tired

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Speaker 2: of fishing because I still gotta fish. I still gotta

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Speaker 2: you know, communicate with these people. Then I ran into

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Speaker 2: this one guy. I used to work at comp Usa.

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Speaker 2: If you don't know what it is us, it used

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Speaker 2: it used to be, uh, it used to be a

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Speaker 2: computer store, but I actually was. There were two Apple

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Speaker 2: stores inside of another store. It was my location in

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Speaker 2: White Planes and it was another location I think in

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Speaker 2: Jersey somewhere else. That was the first time they tried

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Speaker 2: to put Apple inside of a store. And that's what

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Speaker 2: I was ahead of, right, I was ahead of that.

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Speaker 2: And I had this guy come in and he was like, man,

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Speaker 2: I want to buy this laptop, but this computer, but

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Speaker 2: can you come to my house and set it up?

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Speaker 1: I said, all right, I see it.

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Speaker 2: Yeah, that to being not only a longtime partnership, but

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Speaker 2: end up being a longtime friendship too. So I seen

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Speaker 2: what he was doing. He had this DJ business, and

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Speaker 2: I'm like, yo, bro, you're like recording only CDs and

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Speaker 2: da da dada. You could just put also online. You

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Speaker 2: don't have to do this. And he's making a ton

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Speaker 2: of money doing this. But he's busting his butt. I said, listen,

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Speaker 2: you know he's like, I don't want to spend twenty

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Speaker 2: thousand for a website. I don't want to do I want.

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Speaker 2: I got an idea. I'll build your website for free,

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Speaker 2: just give me a percentage.

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Speaker 1: Right.

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Speaker 2: This is where I got the idea of like, do

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Speaker 2: something once and continue to get paid over and over

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Speaker 2: and over over again. I built that man's website, built

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Speaker 2: his whole infrastructure, his whole system.

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Speaker 1: Right.

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Speaker 2: This is how important learning skills are, right, It's very important.

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Speaker 2: I probably was like twenty four to twenty five years old.

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Speaker 2: This is when I built his website. I got a

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Speaker 2: percentage of his company.

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Speaker 1: Right.

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Speaker 2: His company was already making money, So I knew it

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Speaker 2: was going to work, right because he was already making

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Speaker 2: probably like forty grand a month at the time. Walking

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Speaker 2: into money, you know, profitable. I probably won't make ten

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Speaker 2: fifteen thousand right off the back what if y'all would

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Speaker 2: have made if I charged him up front, It'll probably

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Speaker 2: took me maybe six months to eight months to make it.

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Speaker 2: But instead of taking that fifteen twenty thousand up front,

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Speaker 2: I took an equity.

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Speaker 1: Yeah.

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Speaker 2: Would you believe I'm forty three years old, I'm still

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Speaker 2: getting paid from that company something I did twenty years ago.

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Speaker 2: That's when that happened. That changed everything? Oh yeah, man,

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Speaker 2: that changed everything.

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Speaker 3: That's what you look at it again, like, yeah, people

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Speaker 3: see that kind of one time win, right, But it's

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Speaker 3: like sometimes you got to put it on the back

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Speaker 3: end and kind of continue to grow and build that thing. Now,

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Speaker 3: you said you were doing this, and you said you know,

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Speaker 3: doing the night life work and all that stuff led

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Speaker 3: to EYL, Like how did you you know, Rashad and

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Speaker 3: trying all those guys like get together because you've been

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Speaker 3: with them since day one? So how did all this

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Speaker 3: help you start EYL and help build that brand with them?

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Speaker 2: So I'm gonna tell so, because I always tell a story,

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Speaker 2: I'm gonnaell a little diferent areas. I'm gonna add to it, right,

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Speaker 2: I'm gonna add to it, And this is exclusive. I

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Speaker 2: never told this. So Rashad did come to me. He

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Speaker 2: came to me and asked me to build. He wanted

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Speaker 2: to build his personal brand.

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Speaker 1: Right.

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Speaker 2: He wanted to be the number one financial literacy financial

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Speaker 2: advisor in the world. Right, so he wanted to be

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Speaker 2: a celebrity financial advisor. I said, I cool, he knew

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Speaker 2: what I did. I'm building websites, I'm building all these

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Speaker 2: businesses like sus one I uhould das all these all

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Speaker 2: these different celebrities that I helped grow the business. Right,

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Speaker 2: So he's like, yo, can you help me build this out?

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Speaker 2: So I'm helping him building out right, and before like

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Speaker 2: earning your leisure, before the fame, before all of this,

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Speaker 2: he got offered to do a public access channel.

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Speaker 1: He told him not to do it.

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Speaker 2: Because I realized, I'm like, if you take this content

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Speaker 2: and put it on YouTube, it'll build your YouTube and

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Speaker 2: you're you know, you'll start making money right away. Public

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Speaker 2: access was free, but it's a gift in the curse.

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Speaker 1: Right.

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Speaker 2: He was training for what he is today, right because

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Speaker 2: he did it for a whole year and a half

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Speaker 2: and he was training himself and getting also content to

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Speaker 2: post on the social media. Plus he was getting the

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Speaker 2: content that we were making together, and he was getting

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Speaker 2: you know, all the content that celebrities that financial advice,

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Speaker 2: financial mistakes and showing you how to not make those

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Speaker 2: mistakes as and becoming an authority in the financial literacy space.

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Speaker 1: Right. So that's how it started.

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Speaker 2: And then he got about to like forty thousand followers,

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Speaker 2: and then people were like, yo, do you have any

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Speaker 2: do you have a podcast?

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Speaker 1: Like where's your podcast? Why don't you have a podcast?

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Speaker 2: And this is before podcasts was so like, you know

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Speaker 2: it before I heeart, before I heard had a podcast department.

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Speaker 1: Right, So.

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Speaker 2: He's like, yo, what's the podcast? In my mind, I

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Speaker 2: think Apple made podcasts. I mean I didn't know about

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Speaker 2: podcasts until Apple made it. So I have a feeling

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Speaker 2: that I'm not one hundred percent sure, but Apple kind

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Speaker 2: of coined the podcast space, right, So I said, Apple

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Speaker 2: made it, but I could get it done because Gary,

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Speaker 2: you just came out with this app called Anchor. An

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Speaker 2: anchor could actually you know, you could put your podcasts

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Speaker 2: on there and they'll pay you right away. They'll start

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Speaker 2: paying you right away. So I was like, cool, let's

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Speaker 2: do it. So I set up the podcast of the thing.

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Speaker 2: He's like, I need a host. He hit Troy up,

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Speaker 2: Troy came on and boom, releash happened. Right, That's how

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Speaker 2: it happened. Did I tell her good enough? So that's

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Speaker 2: how it happened.

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Speaker 4: What are you gonna remember about those early days?

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Speaker 1: It was fun, The journey was fun. Man, it's not.

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Speaker 1: It's not fun anymore.

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Speaker 2: Right, It's really worked now, right, because so many people

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Speaker 2: are counting on us. So when we were doing it,

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Speaker 2: like even getting turned down from venues they didn't want

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Speaker 2: us to host the host our events because we were

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Speaker 2: doing events all over the country. Guests not wanting to

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Speaker 2: come on our podcast because they didn't really believe that,

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Speaker 2: you know, who we were, Like even guests that we

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Speaker 2: interviewed today turned us down yesterday. You know what I'm saying,

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Speaker 2: But now you know it just it just shows. And

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Speaker 2: that's a lesson too. Don't take nothing personal. Just because

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Speaker 2: somebody said no yesterday doesn't mean they're going to say

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Speaker 2: no tomorrow, right, And a lot of people take that

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Speaker 2: personal and don't want to reach out back out to them.

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Speaker 1: We never took that personal. We just knew that we

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Speaker 1: had to work harder.

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Speaker 2: Like even me, right, if I do something and I

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Speaker 2: don't get enough tension, I don't get I don't get

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Speaker 2: what I wanted the reception, then I'm just it means

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Speaker 2: I gotta work harder. Yeah, you know, like if if

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Speaker 2: you go on a thing, you don't mention what I

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Speaker 2: was one of your best podcast guests, I gotta work harder.

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Speaker 1: So that's that's that's something I learned in this journey.

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Speaker 2: But the one thing I remember was the journey was

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Speaker 2: we used to go rent houses for months. Like we

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Speaker 2: went to La rented the house for a mom. We

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Speaker 2: went we went Mexico, rented the house. It was fun,

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Speaker 2: like we was just really like enjoying the journey. Now

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Speaker 2: it's become you know, I'm a family man, you know now,

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Speaker 2: so it's a little different. I'm not like I don't

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Speaker 2: have the freedom I used to have. You know, it's

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Speaker 2: just things change. But you know, it was definitely a

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Speaker 2: fun experience going through the journey.

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Speaker 3: Yeah, it's almost like you know, I always say, like

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Speaker 3: it's like when artists come out their first album, you

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Speaker 3: know what I mean, they always say like that was

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Speaker 3: our favorite ones. Were kind of sitting here trying to

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Speaker 3: get and figured it out and kind of build that

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Speaker 3: like nel. Obviously, things changes you grow, you know, even

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Speaker 3: those early days you kind of look back on them

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Speaker 3: like kind of fondly.

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Speaker 5: Right.

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Speaker 3: When you think about those early days, you think about,

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Speaker 3: you know, all the kind of lessons you learned. If

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Speaker 3: y'all had to start over today, Like what would you

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Speaker 3: do differently based on what you know now that would

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Speaker 3: have maybe made earn your leisure grow or be successful

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Speaker 3: even fastest.

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Speaker 2: Well, I had an opportunity to be faced forward on

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Speaker 2: the brand, and I turned it down in the beginning,

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Speaker 2: like just have like some type of like you know,

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Speaker 2: implementation into the brand, and I probably I said, no,

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Speaker 2: I just want y'all to to be And I probably

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Speaker 2: that's the only thing I probably would change because it

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Speaker 2: would it would have connected me more to the brand,

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Speaker 2: and it would help me build my identity, you know,

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Speaker 2: outside of because your Lisiua is trying shot right, everyone

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Speaker 2: knows him as trying reshot so you know, I I

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Speaker 2: bust my ass with that. That's that's my baby just

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Speaker 2: as much as them. And you know, if if they

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Speaker 2: want to go out and do what they want to do,

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Speaker 2: like and they don't want to do or Anglish no more,

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Speaker 2: I kind of have to start from just like, yo,

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Speaker 2: this is this is one of these brands I've built built,

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Speaker 2: you know, but it's kind of like starting over where

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Speaker 2: if I was attached to it more fronting, it would

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Speaker 2: have been a little easier for me to do more

380
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Speaker 2: in my own space, if that makes sense. Was that

381
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Speaker 2: intentional that you weren't it was intentional?

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Speaker 1: I don't. I don't ever.

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Speaker 2: I didn't ever want to get in the front of

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Speaker 2: a camera. I like being listen. I like my life.

385
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Speaker 2: I like being behind the camera. I like just chilling

386
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Speaker 2: and doing living my life, like going to the mall

387
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Speaker 2: and not have to wearing a suit or being you

388
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Speaker 2: know in my best you know, look, so I do

389
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Speaker 2: I do enjoy I like my privacy right now. You

390
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Speaker 2: may say, then why you came out? Things have changed,

391
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Speaker 2: things have evolved. You know, I have a family, now,

392
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Speaker 2: I have different responsibilities now, you know, it's it's it's

393
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Speaker 2: it's a you know, I realized that as long as

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Speaker 2: someone else is is the person that providing the service

395
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Speaker 2: in the front, then I'm going to be the person

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Speaker 2: that I'm gonna have to rely on a client. As

397
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Speaker 2: long as I'm relying on a client, they're gonna be

398
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Speaker 2: paying my Billits right. So I was like, I got

399
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Speaker 2: to figure out, how can I continue to provide for

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Speaker 2: my family without relying on another person doing the service?

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Speaker 1: Does that make sense?

402
00:17:24,359 --> 00:17:26,040
Speaker 4: Yeah, No, it's absolutely. It's something.

403
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Speaker 3: It's something I've remember struggling with, even like when I

404
00:17:28,800 --> 00:17:31,800
Speaker 3: launched Butter. You know, for a long time, I refused

405
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Speaker 3: to be on camera, and I was very much the

406
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Speaker 3: same thing. I was like, I'll build it, I'll help

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Speaker 3: run it.

408
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Speaker 4: Everybody.

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Speaker 3: You know, people knew that I was behind it, but

410
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Speaker 3: like I was very intentional about being like and that

411
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Speaker 3: was something I kind of siem I wish I had

412
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Speaker 3: done earlier, right, Like I would literally, you know, put

413
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Speaker 3: other people on camera. That was how we helped build

414
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Speaker 3: the brand was like connecting with people, but like I

415
00:17:49,200 --> 00:17:51,880
Speaker 3: would get you know, influencers and stuff to come host

416
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Speaker 3: and be on stuff.

417
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Speaker 4: But the issue I always kind.

418
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Speaker 3: Of had was they would always, you know, they would

419
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Speaker 3: a lot of times use the platform to help obviously

420
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Speaker 3: grow their platform, and it was just more of a

421
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Speaker 3: promotional opportunity. And I kind of started saying, well, look like,

422
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Speaker 3: you know, and that's why I kind of started stepping

423
00:18:04,840 --> 00:18:06,919
Speaker 3: more out because I want people to also know that

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Speaker 3: the person that was behind the brand was authentic to Atlanta,

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Speaker 3: that really understood Atlanta, like there was no no games

426
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Speaker 3: and stuff like that. And it's literally just been something

427
00:18:14,480 --> 00:18:15,840
Speaker 3: I've started doing in the last two years. And that's

428
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Speaker 3: one of the reason why we started a podcast, is

429
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Speaker 3: to start actually getting on here and start being more

430
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Speaker 3: faced forward and start connecting people directly, because I don't

431
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Speaker 3: think people really understood who was behind it, and you know,

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Speaker 3: and a lot of these different you know, accounts and

433
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Speaker 3: all this stuff in Atlanta, people kind of like hide

434
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Speaker 3: behind them and so for me, that was always kind

435
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Speaker 3: of our differentiator.

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Speaker 4: It was like, look like, y'all see this stuff you

437
00:18:33,560 --> 00:18:34,120
Speaker 4: were doing.

438
00:18:33,920 --> 00:18:36,240
Speaker 3: But you also know the person that's behind it, and

439
00:18:36,280 --> 00:18:39,040
Speaker 3: so that's created kind of a different connection. Right now,

440
00:18:39,280 --> 00:18:40,959
Speaker 3: as you all kind of you know, you've built this

441
00:18:41,040 --> 00:18:43,480
Speaker 3: brand up, what were some of the inflection points, like

442
00:18:43,520 --> 00:18:44,840
Speaker 3: as you kind of look back on those times, like

443
00:18:44,880 --> 00:18:46,239
Speaker 3: what were the moments that you think kind of like

444
00:18:46,320 --> 00:18:48,760
Speaker 3: changed the trajectory of like where it was going.

445
00:18:49,200 --> 00:18:52,399
Speaker 2: Well, the first thing that comes to my mind was London. Okay,

446
00:18:53,080 --> 00:18:57,560
Speaker 2: And we're in London for a total of like seven days,

447
00:18:57,560 --> 00:19:01,600
Speaker 2: but the first three days, you know, we're just enjoying London.

448
00:19:01,920 --> 00:19:05,880
Speaker 2: I've never been to London. And there's something I realized

449
00:19:05,920 --> 00:19:08,560
Speaker 2: when I was going shopping and you know, going around

450
00:19:08,600 --> 00:19:12,080
Speaker 2: the city of London, there was no black people. I'm like,

451
00:19:12,600 --> 00:19:15,280
Speaker 2: what the heck? So who's going to come in to

452
00:19:15,359 --> 00:19:18,760
Speaker 2: this event that we got in London. I'm a little scared.

453
00:19:18,760 --> 00:19:20,560
Speaker 2: Do we have a white audience in London? And I

454
00:19:20,600 --> 00:19:22,960
Speaker 2: would love to have a very diverse audience. You know,

455
00:19:23,000 --> 00:19:25,040
Speaker 2: I'm a man and dog, I'm black and white, So

456
00:19:25,240 --> 00:19:27,960
Speaker 2: you know, I don't think our information just helps black people,

457
00:19:28,000 --> 00:19:32,199
Speaker 2: helps all people. But then our event happens and we

458
00:19:32,240 --> 00:19:34,560
Speaker 2: got three thousand black people online, I'm like, where the

459
00:19:34,680 --> 00:19:35,680
Speaker 2: hell did these.

460
00:19:35,480 --> 00:19:37,359
Speaker 1: People come from?

461
00:19:37,400 --> 00:19:40,040
Speaker 2: The fact that we had three thousand people in a

462
00:19:40,040 --> 00:19:43,600
Speaker 2: different country. I was like, we got something crazy. This

463
00:19:43,760 --> 00:19:46,720
Speaker 2: is crazy. Like I dreamed of being like one of

464
00:19:46,720 --> 00:19:49,680
Speaker 2: the biggest in America. I ain't dreamed to be this big,

465
00:19:49,760 --> 00:19:52,239
Speaker 2: like in different countries. Yeah, so that was probably one

466
00:19:52,280 --> 00:19:57,480
Speaker 2: of those times well invest Fest when we had four

467
00:19:57,520 --> 00:20:01,560
Speaker 2: thousand people in six weeks. We had weeks to put

468
00:20:01,600 --> 00:20:05,280
Speaker 2: that event together with no out of pocket coust It's

469
00:20:05,320 --> 00:20:08,160
Speaker 2: one point two million dollars. So we paved that first

470
00:20:08,160 --> 00:20:11,080
Speaker 2: event out of pocket, took the risk, and we had

471
00:20:11,119 --> 00:20:13,479
Speaker 2: four thousand people show up within six weeks. During COVID,

472
00:20:14,280 --> 00:20:18,800
Speaker 2: that was another what we realized is that we came

473
00:20:18,840 --> 00:20:22,000
Speaker 2: at a perfect time. I don't think we did anything

474
00:20:22,000 --> 00:20:24,960
Speaker 2: that anyone anyone else didn't do. I think the timing

475
00:20:25,119 --> 00:20:28,720
Speaker 2: was really really good. I think the fact that we hardworking,

476
00:20:29,000 --> 00:20:32,640
Speaker 2: were very consistent, and we really believed in what we

477
00:20:32,640 --> 00:20:36,240
Speaker 2: were doing. Nothing stopped us from getting to the vision

478
00:20:36,240 --> 00:20:38,200
Speaker 2: that we see seeing for ourselves.

479
00:20:38,480 --> 00:20:40,399
Speaker 4: Yeah, and again I remember those early days too.

480
00:20:40,400 --> 00:20:41,560
Speaker 3: I remember them, you know, kind of being in a

481
00:20:41,560 --> 00:20:43,040
Speaker 3: conference room when it kind of started out and it

482
00:20:43,080 --> 00:20:45,320
Speaker 3: kind of evolved in my building. See you know what

483
00:20:45,359 --> 00:20:47,439
Speaker 3: I'm saying, and again I just love the fact that

484
00:20:47,560 --> 00:20:50,640
Speaker 3: like it was really about the content, Like y'all didn't

485
00:20:50,680 --> 00:20:52,560
Speaker 3: let a lot of people got kind of gotten caught

486
00:20:52,640 --> 00:20:54,520
Speaker 3: up in what kind of studio were we in it?

487
00:20:54,600 --> 00:20:55,080
Speaker 4: What kind of it is?

488
00:20:55,119 --> 00:20:57,680
Speaker 3: Like, Yo, we just need a camera, a phone, you

489
00:20:57,720 --> 00:20:59,400
Speaker 3: know what I mean, and good content we can reach

490
00:20:59,440 --> 00:21:01,199
Speaker 3: the world is kind of have the approach was.

491
00:21:01,240 --> 00:21:04,320
Speaker 2: Well, yeah, like at that time, education was was very important.

492
00:21:04,320 --> 00:21:08,520
Speaker 2: It was limited. We had limited access to education, even

493
00:21:08,520 --> 00:21:10,359
Speaker 2: though you really didn't if you knew how to use

494
00:21:10,400 --> 00:21:13,240
Speaker 2: an internet, but in terms in terms of our community,

495
00:21:13,560 --> 00:21:14,000
Speaker 2: we didn't.

496
00:21:14,080 --> 00:21:15,600
Speaker 1: We didn't have people.

497
00:21:16,359 --> 00:21:19,600
Speaker 2: In our space that looked like us, that was delivering

498
00:21:20,080 --> 00:21:25,680
Speaker 2: educational information that could possibly change your life. And that's why,

499
00:21:25,800 --> 00:21:27,760
Speaker 2: you know, like I went to Linda, they didn't how

500
00:21:27,800 --> 00:21:30,880
Speaker 2: I know, black people teaching me. It was all white professors, right,

501
00:21:30,920 --> 00:21:34,639
Speaker 2: But people didn't know understand those sites. So now that

502
00:21:34,840 --> 00:21:37,000
Speaker 2: was that was the time where we had a moment

503
00:21:37,040 --> 00:21:39,439
Speaker 2: where we could come on state, come on, come on

504
00:21:39,480 --> 00:21:42,560
Speaker 2: the front, come on the YouTube or whatever and teach

505
00:21:42,640 --> 00:21:46,159
Speaker 2: people financial literacy. And it was a perfect time because

506
00:21:46,960 --> 00:21:50,080
Speaker 2: the recession happened. You know, I'm not the recession, the

507
00:21:50,119 --> 00:21:53,800
Speaker 2: COVID happened where you know, stocks went ninety percent down,

508
00:21:54,320 --> 00:21:57,080
Speaker 2: a dummy could make money. But this is also that

509
00:21:57,160 --> 00:22:00,640
Speaker 2: you see everyone was talking about their stock profession. When

510
00:22:00,680 --> 00:22:03,840
Speaker 2: the market's ninety percent down, anybody can make money and

511
00:22:03,920 --> 00:22:08,639
Speaker 2: that and that climate right, So if you notice around

512
00:22:08,800 --> 00:22:11,520
Speaker 2: COVID it was a bunch of stock shows. Now all

513
00:22:11,560 --> 00:22:13,760
Speaker 2: those stock shows are going and not here today. You

514
00:22:13,800 --> 00:22:18,760
Speaker 2: know who's still here, Parking mondays, we're the real dad buddy.

515
00:22:18,560 --> 00:22:20,720
Speaker 3: Yeah, because you know the game again, Like it's easy

516
00:22:20,720 --> 00:22:22,879
Speaker 3: to talk about stuff when everything's moving, but to be

517
00:22:22,920 --> 00:22:25,560
Speaker 3: able to fill that in and provide good content kind

518
00:22:25,560 --> 00:22:27,800
Speaker 3: of year round is a real thing. And like one

519
00:22:27,800 --> 00:22:30,160
Speaker 3: thing you talk about is education. I know you helped

520
00:22:30,240 --> 00:22:32,720
Speaker 3: launch Eyo University, Like how did that come about?

521
00:22:33,040 --> 00:22:34,320
Speaker 1: So that's my baby? I was.

522
00:22:34,400 --> 00:22:38,320
Speaker 2: I actually a real story about that, is that I

523
00:22:38,359 --> 00:22:41,640
Speaker 2: actually wanted to do it, like residual income, do something

524
00:22:41,680 --> 00:22:43,639
Speaker 2: once and can continue to get paid over. That was

525
00:22:43,680 --> 00:22:45,960
Speaker 2: taking a play from the first play I did with

526
00:22:45,960 --> 00:22:48,399
Speaker 2: the DJ site because he had a resigual income. So

527
00:22:49,240 --> 00:22:51,879
Speaker 2: that was my whole thing. Residual income. You know, predictable

528
00:22:51,920 --> 00:22:55,320
Speaker 2: income is the best type of income because now if

529
00:22:55,320 --> 00:22:58,119
Speaker 2: we want to sell eyl university to somebody. They know

530
00:22:58,160 --> 00:23:00,359
Speaker 2: that if we make one hundred grand a month, they

531
00:23:00,560 --> 00:23:02,520
Speaker 2: understand that that company's going to make one point two

532
00:23:02,520 --> 00:23:04,760
Speaker 2: million dollars a year. So it's easy to get evaluation

533
00:23:04,840 --> 00:23:08,760
Speaker 2: from that company because it's predictable income. So I brought

534
00:23:08,800 --> 00:23:10,280
Speaker 2: the idea to them and they're like, no, one's gonna

535
00:23:10,280 --> 00:23:11,879
Speaker 2: pay for this. I'm like, what are you talking about.

536
00:23:12,280 --> 00:23:14,679
Speaker 2: I pay for stuff like this all the time. Like

537
00:23:14,880 --> 00:23:17,320
Speaker 2: it was this guy that was teaching us how to

538
00:23:17,560 --> 00:23:20,800
Speaker 2: do intermitted fasting. I wish I knew his name. He

539
00:23:20,920 --> 00:23:24,560
Speaker 2: had a big fro. It was insane. He would eat

540
00:23:24,600 --> 00:23:27,320
Speaker 2: at midnight every night and eat like three thousand calories.

541
00:23:27,720 --> 00:23:28,440
Speaker 1: But I signed up to it.

542
00:23:28,600 --> 00:23:30,080
Speaker 2: I'm paying him fifty dollars a month to be a

543
00:23:30,080 --> 00:23:32,960
Speaker 2: part of his Facebook community because I'm getting information right

544
00:23:33,160 --> 00:23:36,520
Speaker 2: that could transform my life. And they're like, no, it's

545
00:23:36,520 --> 00:23:38,040
Speaker 2: not gonna work. I said, all right, cool, don't worry

546
00:23:38,040 --> 00:23:40,520
Speaker 2: about it. I built the whole site, told them everything

547
00:23:40,520 --> 00:23:44,280
Speaker 2: what they needed to do, and boom it blew up.

548
00:23:44,359 --> 00:23:46,840
Speaker 2: We got to like thirteen fourteen thousand members within the

549
00:23:46,880 --> 00:23:49,679
Speaker 2: first year. Oh wow, yep, So it was and that

550
00:23:49,800 --> 00:23:51,879
Speaker 2: was that was my baby, Like it's still my baby.

551
00:23:52,040 --> 00:23:55,840
Speaker 2: But EYL University was like something that I was doing already,

552
00:23:56,080 --> 00:23:58,600
Speaker 2: was other thing other companies, and I just wanted to

553
00:23:58,600 --> 00:24:01,320
Speaker 2: implement it into our structure and we put it together

554
00:24:01,440 --> 00:24:05,160
Speaker 2: before COVID and all these other communities came about. So

555
00:24:05,280 --> 00:24:08,600
Speaker 2: our community was like it was, it was jumping before COVID,

556
00:24:08,640 --> 00:24:11,040
Speaker 2: So it was like it was it was perfect for

557
00:24:11,800 --> 00:24:14,480
Speaker 2: like for the moment too, So that was timing as well.

558
00:24:14,760 --> 00:24:16,639
Speaker 3: Yeah, what did you learn about building kind of an

559
00:24:16,640 --> 00:24:19,400
Speaker 3: online community and keeping them engaged to their whole process?

560
00:24:19,920 --> 00:24:21,720
Speaker 2: Well, I mean, it takes a lot of work to

561
00:24:21,760 --> 00:24:24,159
Speaker 2: build a community, but once the community is built, it

562
00:24:24,200 --> 00:24:24,920
Speaker 2: runs on its own.

563
00:24:25,600 --> 00:24:27,480
Speaker 1: That's the that's the easiest way to describe it.

564
00:24:28,040 --> 00:24:30,760
Speaker 2: Like we don't have to post it in the community

565
00:24:31,080 --> 00:24:35,280
Speaker 2: because people are already posting you know. It literally runs

566
00:24:35,400 --> 00:24:37,640
Speaker 2: it on its own and other people are promoting it

567
00:24:37,880 --> 00:24:40,560
Speaker 2: for you. We have EYL meetups, we have you know

568
00:24:40,640 --> 00:24:43,920
Speaker 2: that are are organized by other other members and things

569
00:24:44,000 --> 00:24:46,840
Speaker 2: like that, and it promoting our brand in our community

570
00:24:46,840 --> 00:24:49,760
Speaker 2: because it's so it's so good. Now we do put

571
00:24:49,880 --> 00:24:52,000
Speaker 2: you know, content in it, you know, because we want

572
00:24:52,000 --> 00:24:55,159
Speaker 2: to give as much, we want to over deliver as

573
00:24:55,240 --> 00:24:58,560
Speaker 2: much as possible for our people, right, so, especially because

574
00:24:58,560 --> 00:25:01,840
Speaker 2: they're paying members. Oh you know, but but the community

575
00:25:01,920 --> 00:25:05,879
Speaker 2: is you have to have a community. Everyone like Invests

576
00:25:05,880 --> 00:25:08,680
Speaker 2: doesn't have four thousand people without Ewy University. You know

577
00:25:08,760 --> 00:25:12,400
Speaker 2: what I'm saying, Because twelve hundred those people we're earners,

578
00:25:12,920 --> 00:25:15,359
Speaker 2: you know. So we got those twelve hundred ticket tickets

579
00:25:15,320 --> 00:25:17,720
Speaker 2: sold right away because once we announced it to them

580
00:25:17,840 --> 00:25:19,720
Speaker 2: that would and then we gave them a discount, they

581
00:25:19,760 --> 00:25:22,320
Speaker 2: came right away. So that's what you do. That's the

582
00:25:22,320 --> 00:25:24,199
Speaker 2: power of a community, you know what I'm saying. You

583
00:25:24,200 --> 00:25:27,000
Speaker 2: can literally do things like that. You can create events,

584
00:25:27,080 --> 00:25:29,399
Speaker 2: you can create products, you can create services. You have

585
00:25:29,560 --> 00:25:32,520
Speaker 2: people that already know you, like you and trust you,

586
00:25:32,720 --> 00:25:34,760
Speaker 2: that will do that, will buy from you right away.

587
00:25:35,000 --> 00:25:35,240
Speaker 1: Yeah.

588
00:25:35,359 --> 00:25:38,000
Speaker 3: Have you ever heard the true one thousand concept? No,

589
00:25:38,440 --> 00:25:41,200
Speaker 3: So it's an idea that they say, like any kind

590
00:25:41,200 --> 00:25:43,640
Speaker 3: of creator, any kind of maker, if you can build

591
00:25:43,640 --> 00:25:47,160
Speaker 3: an audience of one thousand fans that will support anything

592
00:25:47,200 --> 00:25:49,679
Speaker 3: you do, you can build a viable business about that.

593
00:25:49,800 --> 00:25:51,800
Speaker 3: Right And so again, you can have lots of fans

594
00:25:51,840 --> 00:25:53,320
Speaker 3: and followers. But if you know, for a fact, if

595
00:25:53,320 --> 00:25:55,640
Speaker 3: I'm gonna put this out, a thousand people are gonna

596
00:25:55,640 --> 00:25:57,800
Speaker 3: buy it, then you got an opportunity. So again, when

597
00:25:57,840 --> 00:25:59,280
Speaker 3: you think about to your point, you think about like

598
00:25:59,280 --> 00:26:01,480
Speaker 3: a Beyonce, Right, Beyoncet he has millions of people that's

599
00:26:01,480 --> 00:26:03,600
Speaker 3: obviously going to support her. But for a lot of

600
00:26:04,119 --> 00:26:05,320
Speaker 3: a lot of people that are business owns, I don't

601
00:26:05,320 --> 00:26:07,000
Speaker 3: think they really understand that. Like, yeah, if you're building

602
00:26:07,000 --> 00:26:08,959
Speaker 3: an online community, and I mean yeah, if you get

603
00:26:09,000 --> 00:26:10,800
Speaker 3: to like around like I said, five hundred to one

604
00:26:10,800 --> 00:26:13,679
Speaker 3: thousand people that will rock with you no matter what

605
00:26:13,760 --> 00:26:16,400
Speaker 3: you do, whether it's twenty bucks a month or fifty bucks.

606
00:26:16,160 --> 00:26:17,600
Speaker 4: A month or whatever, there's a whole vibe.

607
00:26:18,240 --> 00:26:20,919
Speaker 2: It's different. They treat you different. Like, for instance, you

608
00:26:21,040 --> 00:26:23,800
Speaker 2: deserve to be rich. Right, the book that now is

609
00:26:24,040 --> 00:26:29,399
Speaker 2: a New York Times bestseller. Right, that book doesn't probably

610
00:26:29,400 --> 00:26:33,639
Speaker 2: reach that status without eyl University. Why because we told

611
00:26:33,720 --> 00:26:36,160
Speaker 2: we gave them an opportunity. If they purchased a book,

612
00:26:36,359 --> 00:26:38,359
Speaker 2: they showed us proof of purchase, we give them one

613
00:26:38,400 --> 00:26:38,960
Speaker 2: month access.

614
00:26:38,960 --> 00:26:40,639
Speaker 1: That's one hundred dollars value.

615
00:26:40,720 --> 00:26:42,879
Speaker 2: Right, one month access a one hundred and twenty five

616
00:26:42,880 --> 00:26:44,879
Speaker 2: dollars whatever it is at the time, one hundred and

617
00:26:44,880 --> 00:26:46,480
Speaker 2: twenty five dollars access.

618
00:26:46,160 --> 00:26:47,760
Speaker 1: To our community for a whole month.

619
00:26:48,000 --> 00:26:50,920
Speaker 2: Troy's got all his option class, we got all our

620
00:26:50,920 --> 00:26:53,040
Speaker 2: investment classes, we got our real estate classes.

621
00:26:53,080 --> 00:26:54,120
Speaker 1: They get access to.

622
00:26:54,040 --> 00:26:58,920
Speaker 2: That, all that information buying a twenty dollar book. They

623
00:26:58,960 --> 00:27:01,080
Speaker 2: So we sold thousands of books just by doing that.

624
00:27:02,160 --> 00:27:16,320
Speaker 2: But that doesn't happen without the community.

625
00:27:16,400 --> 00:27:19,040
Speaker 3: How do y'all kind of decide what content is free

626
00:27:19,160 --> 00:27:21,320
Speaker 3: versus what's paid when you're when you're doing something like that.

627
00:27:21,400 --> 00:27:22,159
Speaker 1: So I just did it.

628
00:27:22,320 --> 00:27:24,520
Speaker 2: So I have a coaching program, and I just did

629
00:27:24,560 --> 00:27:27,680
Speaker 2: something like this about I just showed how to productize

630
00:27:27,680 --> 00:27:32,560
Speaker 2: your your your skill right, and my high level coaching

631
00:27:32,600 --> 00:27:36,439
Speaker 2: program is basically a roadmap on how to become successful.

632
00:27:36,600 --> 00:27:38,520
Speaker 2: So I teach you this, then I teach you this,

633
00:27:38,800 --> 00:27:40,480
Speaker 2: then I teach you this, then I teach you this.

634
00:27:40,880 --> 00:27:44,080
Speaker 2: Right now, you have to have free content because free

635
00:27:44,080 --> 00:27:46,400
Speaker 2: content gonna give you the exposure. It's gonna get people

636
00:27:46,440 --> 00:27:48,040
Speaker 2: to know you, it's gonna get people to like you,

637
00:27:48,320 --> 00:27:50,480
Speaker 2: and then once people trust you, they'll go into the

638
00:27:50,520 --> 00:27:53,600
Speaker 2: high level high level coaching program. Now, in this high

639
00:27:53,640 --> 00:27:56,880
Speaker 2: level coaching program, it's the same information on a free

640
00:27:57,119 --> 00:28:00,240
Speaker 2: on a flee free platform, but it's scattered, it's not

641
00:28:00,600 --> 00:28:04,040
Speaker 2: it's not told in a step by step way. It's

642
00:28:04,119 --> 00:28:07,639
Speaker 2: I might talk about systems today, tomorrow might talk about sales.

643
00:28:07,760 --> 00:28:11,040
Speaker 2: It's not teaching you everything. And you would have to

644
00:28:11,080 --> 00:28:13,919
Speaker 2: go through every single video, organize it and put it

645
00:28:13,960 --> 00:28:16,440
Speaker 2: together and make it make sense, to make it worse.

646
00:28:16,720 --> 00:28:18,879
Speaker 2: But instead of spending all that time, you could just

647
00:28:18,920 --> 00:28:21,680
Speaker 2: pay me and get into my whole high level coaching program.

648
00:28:21,520 --> 00:28:23,879
Speaker 1: And get it all right there. So that's the difference.

649
00:28:23,880 --> 00:28:26,720
Speaker 2: That's how you you It's basically the same anybody's high

650
00:28:26,800 --> 00:28:29,240
Speaker 2: level coaching program. It's the same content they put on

651
00:28:29,520 --> 00:28:32,120
Speaker 2: on a free platform that they put on a paid platform.

652
00:28:32,160 --> 00:28:36,119
Speaker 2: It's just organized for you to be more digestible for you.

653
00:28:36,200 --> 00:28:37,880
Speaker 4: Yeah, and this is this the macpack.

654
00:28:39,120 --> 00:28:40,760
Speaker 1: This is the business engine. It's the business engine.

655
00:28:40,800 --> 00:28:42,160
Speaker 4: Okay, so tell us about the macpack.

656
00:28:42,240 --> 00:28:45,480
Speaker 2: Then the macpack is that's going to be my legacy play.

657
00:28:45,520 --> 00:28:48,760
Speaker 2: That's the legacy play, you know. So it's three levels

658
00:28:48,760 --> 00:28:51,719
Speaker 2: of this macpack that that I've been working on. I

659
00:28:51,760 --> 00:28:54,560
Speaker 2: have a curriculum that is in schools that teach middle,

660
00:28:54,720 --> 00:28:56,080
Speaker 2: middle school and high schoolers.

661
00:28:56,440 --> 00:28:56,640
Speaker 1: Right.

662
00:28:56,720 --> 00:28:59,920
Speaker 2: It's in two schools in Detroit, and it basically teaches

663
00:29:00,160 --> 00:29:04,400
Speaker 2: these kids how to learn a skill and make a

664
00:29:04,440 --> 00:29:09,920
Speaker 2: business from that skill, preferably a digital skill. Right, So

665
00:29:10,160 --> 00:29:12,920
Speaker 2: whether you know, a lot of them like to do

666
00:29:13,320 --> 00:29:18,080
Speaker 2: clothing companies, We got a planting company, we got a

667
00:29:18,120 --> 00:29:22,400
Speaker 2: jewelry company. So but they love these different types of skills.

668
00:29:22,720 --> 00:29:25,760
Speaker 2: But I teach them digital assets to build on that

669
00:29:25,840 --> 00:29:28,440
Speaker 2: skill and make it a full business where they're making

670
00:29:28,520 --> 00:29:30,840
Speaker 2: money at like thirteen fourteen years old like I was.

671
00:29:31,080 --> 00:29:32,719
Speaker 2: So they're fortunate and like I was, you know, they

672
00:29:32,720 --> 00:29:34,720
Speaker 2: don't have to rely on their parents because a lot

673
00:29:34,760 --> 00:29:37,440
Speaker 2: of these kids don't have laptops, they don't have cell phones,

674
00:29:37,480 --> 00:29:39,360
Speaker 2: so they have to use all the resources they got

675
00:29:39,560 --> 00:29:40,360
Speaker 2: inside the school.

676
00:29:40,440 --> 00:29:43,800
Speaker 1: So it was amazing. I went to an expo.

677
00:29:43,920 --> 00:29:46,600
Speaker 2: We did an expo with all the kids, hairing their pictures,

678
00:29:46,640 --> 00:29:49,160
Speaker 2: hearing their businesses. We gave away hundreds and hundreds of

679
00:29:49,200 --> 00:29:51,480
Speaker 2: dollars to their business and they was able to sell.

680
00:29:51,560 --> 00:29:54,040
Speaker 2: They was able to do, you know then to become

681
00:29:54,080 --> 00:29:56,520
Speaker 2: a vendor and the expo. So it was a great experience.

682
00:29:56,720 --> 00:30:00,880
Speaker 2: But that's the that's the legacy play. Yeah, another player

683
00:30:00,920 --> 00:30:03,960
Speaker 2: is I have. This was the first version, so that's

684
00:30:04,120 --> 00:30:07,480
Speaker 2: two point zero one point oh. Is is the version

685
00:30:07,480 --> 00:30:11,160
Speaker 2: where I came out with I'm like everybody's like, I

686
00:30:11,200 --> 00:30:13,720
Speaker 2: remember how I learned how to use build a funnel.

687
00:30:14,360 --> 00:30:17,200
Speaker 2: I had to go through like eight eight videos four

688
00:30:17,200 --> 00:30:20,200
Speaker 2: hours of information to build a funnel. What if I

689
00:30:20,280 --> 00:30:22,880
Speaker 2: created a place where you know for sure it's not

690
00:30:22,960 --> 00:30:26,160
Speaker 2: there is fact, it's something that I use and I

691
00:30:26,200 --> 00:30:28,560
Speaker 2: did that I know is gonna work, and everything I

692
00:30:28,680 --> 00:30:33,280
Speaker 2: know I'm gonna teach and put into a subscription format,

693
00:30:33,600 --> 00:30:37,040
Speaker 2: very low subscription, not a lot, and they're gonna be

694
00:30:37,080 --> 00:30:39,760
Speaker 2: able to not have to waste time and get the

695
00:30:39,920 --> 00:30:42,520
Speaker 2: education they want instead of going through a bunch of videos.

696
00:30:42,680 --> 00:30:45,640
Speaker 2: So that was the first version, and that that did

697
00:30:45,720 --> 00:30:48,040
Speaker 2: pretty well. I took it all down when the curriculum

698
00:30:48,120 --> 00:30:50,400
Speaker 2: came because I have to separate it. I have to

699
00:30:50,400 --> 00:30:52,320
Speaker 2: make mac pac junr and things like that. Had to

700
00:30:52,320 --> 00:30:54,840
Speaker 2: separate it all these legal purposes. And I'm getting Once

701
00:30:54,840 --> 00:30:57,600
Speaker 2: you're getting money from governments and stuff, things change, you know,

702
00:30:57,960 --> 00:31:00,280
Speaker 2: you know, And that's the thing I'm not really I'm

703
00:31:00,280 --> 00:31:02,440
Speaker 2: not a component of getting money from people because they

704
00:31:02,560 --> 00:31:04,000
Speaker 2: kind of they want to control what you're doing.

705
00:31:04,000 --> 00:31:05,600
Speaker 1: I don't really like that. Sorrybro.

706
00:31:05,760 --> 00:31:07,200
Speaker 2: I know more school is going to be joining, so

707
00:31:07,560 --> 00:31:10,520
Speaker 2: you can still try to make it work. But and

708
00:31:10,520 --> 00:31:12,640
Speaker 2: then the third seedon I had to This is why

709
00:31:12,680 --> 00:31:15,360
Speaker 2: I made three point zero. Yeah, I'm a parent, I'm

710
00:31:15,360 --> 00:31:18,680
Speaker 2: a new parent, and I do not like the fact

711
00:31:18,680 --> 00:31:21,200
Speaker 2: that when I send my kid off to school, I'm

712
00:31:21,200 --> 00:31:25,800
Speaker 2: putting his future into someone else's hands. So there, homeschool

713
00:31:25,880 --> 00:31:28,600
Speaker 2: has become really big now. A lot of people want

714
00:31:28,600 --> 00:31:31,200
Speaker 2: to homeschool their kids. So I'm like, I got to

715
00:31:31,240 --> 00:31:34,320
Speaker 2: build the same curriculum, but I want to make it

716
00:31:34,360 --> 00:31:37,480
Speaker 2: so digestible where any parent could teach it to their kid.

717
00:31:37,960 --> 00:31:38,840
Speaker 1: And that's three point zero.

718
00:31:39,880 --> 00:31:42,800
Speaker 3: Okay, so you getting the schools, the parents, entrepreneurs, you

719
00:31:42,920 --> 00:31:44,680
Speaker 3: touching all sides of the Eagles' what.

720
00:31:44,640 --> 00:31:47,320
Speaker 1: G is right? Yeah? I think I am, man, I

721
00:31:47,320 --> 00:31:47,840
Speaker 1: think I am.

722
00:31:48,280 --> 00:31:50,680
Speaker 2: So that's so that's like the three point Like that's

723
00:31:50,680 --> 00:31:53,240
Speaker 2: the three versions of the macpack. And I got to

724
00:31:53,280 --> 00:31:56,040
Speaker 2: call it the Macpack because my last name is MacDonald

725
00:31:56,400 --> 00:31:58,760
Speaker 2: and everybody's rocking with the and were rocking as a pack.

726
00:31:59,200 --> 00:32:03,320
Speaker 3: Absolutely for somebody that's like building a business or they

727
00:32:03,320 --> 00:32:05,280
Speaker 3: want to they want to get started, Like, what's one

728
00:32:05,400 --> 00:32:07,240
Speaker 3: system or process you would tell me need to lock

729
00:32:07,320 --> 00:32:08,520
Speaker 3: in before they do anything else?

730
00:32:08,600 --> 00:32:09,800
Speaker 1: Can I give away something for free?

731
00:32:10,080 --> 00:32:10,480
Speaker 4: Always?

732
00:32:10,520 --> 00:32:10,640
Speaker 5: Man.

733
00:32:11,400 --> 00:32:14,240
Speaker 2: So I did a I did a five day challenge, right,

734
00:32:14,840 --> 00:32:17,200
Speaker 2: and in this five day challenge, I taught I taught

735
00:32:17,200 --> 00:32:21,000
Speaker 2: how to create your business model. I taught how to

736
00:32:21,120 --> 00:32:24,800
Speaker 2: create the system for that business model. I taught how

737
00:32:24,800 --> 00:32:28,960
Speaker 2: to market that that skill, and I taught how to

738
00:32:29,000 --> 00:32:31,400
Speaker 2: get all those leads from that marketing, how to convert it.

739
00:32:31,520 --> 00:32:33,400
Speaker 2: And this it was like a five day challenge. And

740
00:32:33,400 --> 00:32:36,600
Speaker 2: then I had my my, my, my friend Marcus y Rosier.

741
00:32:36,640 --> 00:32:38,680
Speaker 2: He came in and gave a lot of game on

742
00:32:38,840 --> 00:32:42,480
Speaker 2: just like speaking in business. He's been helping me with

743
00:32:42,520 --> 00:32:44,280
Speaker 2: my speaking. Shout out to Marcus y Rosier.

744
00:32:44,360 --> 00:32:44,880
Speaker 1: Do you know him?

745
00:32:45,000 --> 00:32:45,360
Speaker 4: I do not.

746
00:32:45,480 --> 00:32:46,640
Speaker 1: You gotta get him on your podcast.

747
00:32:46,680 --> 00:32:47,680
Speaker 4: Yeah, let's connect us.

748
00:32:47,800 --> 00:32:48,200
Speaker 1: I will.

749
00:32:48,520 --> 00:32:51,360
Speaker 2: So, So what I could do is if they follow

750
00:32:51,400 --> 00:32:53,680
Speaker 2: me at Michael J. McDonald and my ch A E

751
00:32:53,800 --> 00:32:57,120
Speaker 2: L J M A C D O N A L

752
00:32:57,200 --> 00:32:59,600
Speaker 2: D they followed me and just send me a d M.

753
00:33:00,000 --> 00:33:01,760
Speaker 2: The don't gotta give me that email you all got

754
00:33:01,760 --> 00:33:03,280
Speaker 2: to do. Just follow me and send me a DM

755
00:33:03,440 --> 00:33:05,880
Speaker 2: butter and I'm gonna send them that whole thing for

756
00:33:07,040 --> 00:33:10,040
Speaker 2: freekn't They don't have to give me an email? That cool,

757
00:33:10,160 --> 00:33:11,080
Speaker 2: that's cool, that's good.

758
00:33:11,120 --> 00:33:11,440
Speaker 1: Let's do it.

759
00:33:11,400 --> 00:33:12,640
Speaker 4: We're gonna were gonna make sure you put that in

760
00:33:12,640 --> 00:33:14,040
Speaker 4: the capsul there right knows to hit you up on.

761
00:33:14,000 --> 00:33:16,960
Speaker 1: There and butter but yeah, butter, yeah, all right, help

762
00:33:16,960 --> 00:33:17,320
Speaker 1: a spell.

763
00:33:17,480 --> 00:33:18,760
Speaker 4: That's what's gonna Do's we go do it?

764
00:33:18,760 --> 00:33:21,120
Speaker 2: Man, I look, and that's that's basically where I would start.

765
00:33:21,560 --> 00:33:23,680
Speaker 2: That's where I would start because that literally is the

766
00:33:23,720 --> 00:33:25,640
Speaker 2: foundation of your entire business.

767
00:33:26,440 --> 00:33:28,600
Speaker 1: It gives you every single element that you need.

768
00:33:28,840 --> 00:33:32,520
Speaker 2: Okay, okay, Now a thousand dollars product for free, and

769
00:33:32,560 --> 00:33:33,959
Speaker 2: it's a real thousand dollars product.

770
00:33:34,400 --> 00:33:35,080
Speaker 1: And that's the thing.

771
00:33:35,240 --> 00:33:36,680
Speaker 2: A lot of people want to get things away for

772
00:33:36,720 --> 00:33:39,880
Speaker 2: free that ain't worth nothing, that doesn't give you, Like,

773
00:33:40,200 --> 00:33:40,960
Speaker 2: so I'm giving.

774
00:33:40,720 --> 00:33:41,640
Speaker 1: This away for free, right.

775
00:33:42,320 --> 00:33:45,440
Speaker 2: What happens now that once someone gets this for free,

776
00:33:45,800 --> 00:33:47,240
Speaker 2: they didn't have to give me their email, They could

777
00:33:47,280 --> 00:33:49,000
Speaker 2: never talk to me again, and if they could unfollow me,

778
00:33:49,120 --> 00:33:51,640
Speaker 2: they could do whatever they want. But once they start

779
00:33:51,680 --> 00:33:54,080
Speaker 2: making money from what I taught them, you think they're.

780
00:33:53,880 --> 00:33:54,480
Speaker 1: Gonna want more.

781
00:33:54,800 --> 00:33:56,240
Speaker 4: They definitely gonna they're gonna want more.

782
00:33:56,320 --> 00:33:58,200
Speaker 2: Right, Like, It's like if I gave you a dollar,

783
00:33:58,240 --> 00:33:59,560
Speaker 2: if you gave me a dollar and I gave you

784
00:33:59,600 --> 00:34:00,320
Speaker 2: two dollars back.

785
00:34:00,520 --> 00:34:02,600
Speaker 1: You're gonna keep giving me dollars. So that's what that

786
00:34:02,600 --> 00:34:03,280
Speaker 1: that's what that is.

787
00:34:03,440 --> 00:34:05,440
Speaker 2: Yeah, you get them in there, you get that. That's

788
00:34:05,640 --> 00:34:08,520
Speaker 2: very important to give a valuable product. If you're gonna

789
00:34:08,560 --> 00:34:10,560
Speaker 2: give something for free, give a valuable product.

790
00:34:10,560 --> 00:34:12,080
Speaker 3: Right to get people in there and then see it

791
00:34:12,160 --> 00:34:13,879
Speaker 3: up front. Yes, and they know what they're getting cause

792
00:34:13,880 --> 00:34:15,840
Speaker 3: they're gonna trust me. Yeah, because right now there's all

793
00:34:15,840 --> 00:34:17,320
Speaker 3: this stuff going around. Everybody's like, oh, you could just

794
00:34:17,400 --> 00:34:19,640
Speaker 3: go spin up an ebook on chat, GPT and all that.

795
00:34:19,600 --> 00:34:21,640
Speaker 4: Stuff, Like, oh no, you can't, man, you can't. Like

796
00:34:21,680 --> 00:34:22,640
Speaker 4: people don't see right through that.

797
00:34:22,719 --> 00:34:24,880
Speaker 1: You can, but it's not gonna help you, right.

798
00:34:25,040 --> 00:34:26,680
Speaker 4: Because it doesn't have the value for it. It's just

799
00:34:26,719 --> 00:34:27,640
Speaker 4: it's just regurgitating.

800
00:34:27,640 --> 00:34:29,160
Speaker 3: And you know that's something again, like I think a

801
00:34:29,160 --> 00:34:31,600
Speaker 3: lot of people, a lot of people don't really understand

802
00:34:31,600 --> 00:34:33,799
Speaker 3: how they can, you know, monetize their knowledge in like

803
00:34:33,800 --> 00:34:34,640
Speaker 3: different ways.

804
00:34:34,960 --> 00:34:37,080
Speaker 2: I mean, that's what I've been incredibly great at, how

805
00:34:37,120 --> 00:34:40,320
Speaker 2: to amplify your skill and monetize it absolutely.

806
00:34:40,360 --> 00:34:43,319
Speaker 3: Now, look, man, the big thing coming up is invest Fest. Yes,

807
00:34:43,600 --> 00:34:45,879
Speaker 3: and that's your other baby man, tell us about investvest Man.

808
00:34:45,880 --> 00:34:48,120
Speaker 3: You said that's like the Black Friday for entrepreneurs like

809
00:34:48,120 --> 00:34:49,000
Speaker 3: tell us about investments.

810
00:34:49,200 --> 00:34:52,560
Speaker 2: So invest Fest this year is gonna be very special.

811
00:34:52,920 --> 00:34:56,120
Speaker 2: One is that we have the most vendors that we've

812
00:34:56,120 --> 00:34:59,960
Speaker 2: ever had. So I'm excited to see so many entrepreneur

813
00:35:01,440 --> 00:35:04,200
Speaker 2: get so much, so many people come through their front door.

814
00:35:04,560 --> 00:35:07,000
Speaker 2: And I say to Black Friday because a lot of

815
00:35:07,000 --> 00:35:09,880
Speaker 2: times businesses I used to work in retail, and a

816
00:35:09,880 --> 00:35:13,399
Speaker 2: lot of times businesses lose money throughout the whole entire year.

817
00:35:13,760 --> 00:35:15,319
Speaker 2: They make most of their money in the last three

818
00:35:15,320 --> 00:35:20,320
Speaker 2: months of the year. We've created an event that businesses

819
00:35:20,320 --> 00:35:23,319
Speaker 2: could actually make, you know, more than what they make

820
00:35:23,360 --> 00:35:25,359
Speaker 2: on Black Friday, more than what they make in those

821
00:35:25,360 --> 00:35:29,279
Speaker 2: three weekends. Because we have event goers coming to the

822
00:35:29,400 --> 00:35:31,920
Speaker 2: event knowing that it's going to be vendors there, and

823
00:35:31,960 --> 00:35:33,879
Speaker 2: they also see on the website who's going to be there.

824
00:35:34,080 --> 00:35:36,239
Speaker 2: They got it in mind. I want to go see them, them, them,

825
00:35:36,280 --> 00:35:37,160
Speaker 2: them and them.

826
00:35:37,320 --> 00:35:37,480
Speaker 1: Right.

827
00:35:38,120 --> 00:35:43,520
Speaker 2: How powerful is that for a company that maybe sees

828
00:35:43,800 --> 00:35:46,239
Speaker 2: five hundred people a year, they're going to see over

829
00:35:46,320 --> 00:35:49,319
Speaker 2: sixty thousand people over the weekend. How powerful is that

830
00:35:49,360 --> 00:35:53,440
Speaker 2: to a business? I hear so many success stories from

831
00:35:53,520 --> 00:35:57,560
Speaker 2: people vending ad investors so I'm really excited about that.

832
00:35:57,840 --> 00:35:59,960
Speaker 2: A little scared because so many there's so many events.

833
00:36:00,480 --> 00:36:02,360
Speaker 2: I mean, we got like three hundred and ninety vendors.

834
00:36:02,440 --> 00:36:05,160
Speaker 2: The most we've ever had was like three thirty. And

835
00:36:05,200 --> 00:36:07,879
Speaker 2: then you know, sponsors. That's something where I don't really

836
00:36:07,880 --> 00:36:10,359
Speaker 2: mess with. But I think we have like a lot

837
00:36:10,400 --> 00:36:13,520
Speaker 2: of sponsors this year, and you know, I'm excited that

838
00:36:13,560 --> 00:36:18,319
Speaker 2: people are starting to you know, become aware of, you know,

839
00:36:19,680 --> 00:36:21,240
Speaker 2: that we are a brand was strong.

840
00:36:22,239 --> 00:36:24,040
Speaker 1: I'm gonna give I'm gonna give my homegirl.

841
00:36:23,760 --> 00:36:25,920
Speaker 2: Katie some shout out, you know, she she did create

842
00:36:25,960 --> 00:36:27,600
Speaker 2: the best deck that I've ever seen in my life.

843
00:36:27,640 --> 00:36:29,840
Speaker 1: And that deck definitely that deck.

844
00:36:30,320 --> 00:36:30,560
Speaker 5: Man.

845
00:36:31,360 --> 00:36:33,640
Speaker 2: I did a whole class on that deck, a whole

846
00:36:33,640 --> 00:36:37,440
Speaker 2: class because what it did was it allowed us to

847
00:36:37,840 --> 00:36:43,200
Speaker 2: you know, talk to the brand more intimately. And that's

848
00:36:43,200 --> 00:36:45,000
Speaker 2: what we weren't doing. We were trying to talk to

849
00:36:45,040 --> 00:36:47,680
Speaker 2: him like chat to BT. But now we were able

850
00:36:47,719 --> 00:36:49,600
Speaker 2: to talk to them like face to face with the

851
00:36:49,840 --> 00:36:52,160
Speaker 2: and that's how powerful a deck is. So when you

852
00:36:52,200 --> 00:36:54,560
Speaker 2: talk to these brands, if you don't make if you

853
00:36:54,560 --> 00:36:58,520
Speaker 2: don't make it look like them with the imagery and

854
00:36:58,680 --> 00:37:02,680
Speaker 2: and things like that, So how it would look for them.

855
00:37:02,840 --> 00:37:04,799
Speaker 2: It's gonna be hard to sell them. But once you're

856
00:37:04,800 --> 00:37:07,359
Speaker 2: putting images of like Fideli in the booth and how

857
00:37:07,360 --> 00:37:11,360
Speaker 2: it's gonna look inside that deck, personalizing to them. Damn,

858
00:37:12,280 --> 00:37:15,000
Speaker 2: It's what I used to call for promoters. Stroking the ego.

859
00:37:15,080 --> 00:37:18,279
Speaker 2: You gotta stroke the ego. Very important. So shout out

860
00:37:18,320 --> 00:37:20,880
Speaker 2: to Katie. She she she she was the head of

861
00:37:20,880 --> 00:37:24,239
Speaker 2: sponsorship Lash and she created that whole entire you know, deck,

862
00:37:24,360 --> 00:37:25,880
Speaker 2: and and create the relationship.

863
00:37:25,960 --> 00:37:26,839
Speaker 1: So, you know, shout out to her.

864
00:37:26,880 --> 00:37:30,239
Speaker 2: God give her props. I mean, I'm a little mad

865
00:37:30,239 --> 00:37:31,640
Speaker 2: at her right now, but we won't talk about that.

866
00:37:44,280 --> 00:37:47,240
Speaker 3: Look may look for invest face. I mean you oversee

867
00:37:47,239 --> 00:37:49,520
Speaker 3: lots of different parts of that event. Like what's one

868
00:37:49,520 --> 00:37:51,640
Speaker 3: of the biggest challenges in running an event and helping

869
00:37:51,680 --> 00:37:52,919
Speaker 3: the event that large.

870
00:37:52,840 --> 00:37:56,640
Speaker 2: The team, like making sure everybody's in sync because the

871
00:37:56,680 --> 00:37:59,480
Speaker 2: team is so many people that are a part of

872
00:37:59,560 --> 00:38:02,840
Speaker 2: Investment Us that I'm making this happen. It's not just me,

873
00:38:03,160 --> 00:38:06,440
Speaker 2: it's not just Matt, it's not just Troy, it's not

874
00:38:06,520 --> 00:38:08,880
Speaker 2: just for Shot. There's a lot of people. It's not

875
00:38:08,920 --> 00:38:14,440
Speaker 2: just Tiffany who's doing the production. There's a v there's volunteers,

876
00:38:14,480 --> 00:38:17,280
Speaker 2: there's so many people, and everybody has to be in sync.

877
00:38:17,760 --> 00:38:19,839
Speaker 2: So the biggest challenge is being on a call every

878
00:38:19,840 --> 00:38:22,560
Speaker 2: single day. That's that's one of my biggest challenges because

879
00:38:22,719 --> 00:38:24,000
Speaker 2: I come from a place where I just be on

880
00:38:24,040 --> 00:38:26,080
Speaker 2: a computer, do my thing and get it done, So

881
00:38:26,120 --> 00:38:27,480
Speaker 2: I have to be on calls and stuff. So that's

882
00:38:27,480 --> 00:38:29,439
Speaker 2: probably my biggest challenge is getting everybody in sync.

883
00:38:29,719 --> 00:38:29,919
Speaker 1: Yeah.

884
00:38:30,440 --> 00:38:32,800
Speaker 3: Yeah, Now partnerships are a big part of that. Folks

885
00:38:32,840 --> 00:38:35,239
Speaker 3: like Steve Harvey have gotten involved and help y'all scale it.

886
00:38:35,280 --> 00:38:37,959
Speaker 3: Like what what does a good partner for invest Fest

887
00:38:38,000 --> 00:38:39,800
Speaker 3: look like a good partner?

888
00:38:40,239 --> 00:38:43,200
Speaker 2: So, like, I live in Atlanta and I see like

889
00:38:43,320 --> 00:38:47,480
Speaker 2: invest invest invest code invest QQQ invest code to QQQ,

890
00:38:48,040 --> 00:38:50,319
Speaker 2: and I'm glad they're one of the sponsors this year,

891
00:38:50,360 --> 00:38:53,560
Speaker 2: But like, why wouldn't they be the sponsor? Why wouldn't

892
00:38:53,880 --> 00:38:57,560
Speaker 2: the mayor the city be a sponsor to invest Fest? Like,

893
00:38:57,760 --> 00:39:00,440
Speaker 2: those are partners that should be partners with investors. Why

894
00:39:00,440 --> 00:39:03,160
Speaker 2: wouldn't Coca Cola be a sponsor? Those are partners that

895
00:39:03,480 --> 00:39:06,480
Speaker 2: I still yet to not Microsoft has a building, Google

896
00:39:06,480 --> 00:39:10,600
Speaker 2: has a building. Why they're not sponsors? Those are anybody

897
00:39:10,640 --> 00:39:14,799
Speaker 2: who does business at a high level in Atlanta that

898
00:39:14,840 --> 00:39:17,800
Speaker 2: has headquarters in Atlanta. I think those are the ideal

899
00:39:18,200 --> 00:39:20,600
Speaker 2: to be a partner for investors because we have we

900
00:39:20,640 --> 00:39:27,120
Speaker 2: have very our audience base is high income earners, very intell, intelligent,

901
00:39:27,560 --> 00:39:31,360
Speaker 2: educated people that spend money. Like, we got a ticket

902
00:39:31,360 --> 00:39:34,319
Speaker 2: that sold out that it is ten thousand dollars. A

903
00:39:34,360 --> 00:39:37,239
Speaker 2: lot of places can't do that, right, But we also

904
00:39:37,239 --> 00:39:39,480
Speaker 2: got a ticket that's two hundred and fifty dollars. Yeah,

905
00:39:39,680 --> 00:39:42,080
Speaker 2: you know so, And look what you're getting for two

906
00:39:42,120 --> 00:39:45,400
Speaker 2: hundred freiy dollars. You're getting access to workshops. Katie, you

907
00:39:45,440 --> 00:39:48,160
Speaker 2: know she started that. She want to get that. So

908
00:39:48,239 --> 00:39:51,239
Speaker 2: you get access to all these workshops, getting direct one

909
00:39:51,239 --> 00:39:53,880
Speaker 2: on one with these brands that are giving you information

910
00:39:53,960 --> 00:39:57,680
Speaker 2: that literally could you know, give you access to what

911
00:39:57,800 --> 00:40:00,520
Speaker 2: they're teaching before they even teach it, but also give

912
00:40:00,560 --> 00:40:03,000
Speaker 2: you access to the people that are a part of

913
00:40:03,000 --> 00:40:06,520
Speaker 2: that brand, you know so, And that's for two hundred dollars.

914
00:40:06,960 --> 00:40:07,759
Speaker 1: Where are you gonna get that?

915
00:40:08,480 --> 00:40:11,040
Speaker 2: And then you get twenty thousand people like minded people

916
00:40:11,160 --> 00:40:14,080
Speaker 2: that you could connect with and maybe do business with. So,

917
00:40:14,760 --> 00:40:16,839
Speaker 2: and that's not even talking about all the people that's

918
00:40:16,880 --> 00:40:20,680
Speaker 2: on stage right, Because you know, people think that they're

919
00:40:20,680 --> 00:40:24,520
Speaker 2: gonna meet them and it's gonna be pretty hard and

920
00:40:24,680 --> 00:40:27,000
Speaker 2: pretty challenging. But then you got people like me that's

921
00:40:27,000 --> 00:40:29,279
Speaker 2: in the like that's walking around, that's one of the

922
00:40:29,280 --> 00:40:31,680
Speaker 2: founders that you can literally talk to and might be

923
00:40:31,680 --> 00:40:33,360
Speaker 2: able to help you get onto investments or might be

924
00:40:33,400 --> 00:40:35,439
Speaker 2: able to help you change your life. So you gotta

925
00:40:35,520 --> 00:40:39,840
Speaker 2: look around and understand proximity is power. And the people

926
00:40:39,840 --> 00:40:42,880
Speaker 2: that are in that room, there's somebody you just have

927
00:40:42,920 --> 00:40:45,879
Speaker 2: to figure out who they are. And a closed mouth

928
00:40:45,920 --> 00:40:47,480
Speaker 2: don't get fed, so you gotta talk.

929
00:40:47,800 --> 00:40:49,120
Speaker 3: No. I mean, look, that's the value with the right

930
00:40:49,200 --> 00:40:51,719
Speaker 3: kind of situations, right I think you know, Like there's

931
00:40:51,760 --> 00:40:53,279
Speaker 3: a place in Atlanta called the Gathering Spot.

932
00:40:53,320 --> 00:40:54,279
Speaker 4: I'm sure you're familiar with it.

933
00:40:54,360 --> 00:40:57,920
Speaker 3: I never heard, and I always tell people like one

934
00:40:57,920 --> 00:41:01,560
Speaker 3: of the most valuable things about that space says, everybody

935
00:41:01,600 --> 00:41:03,920
Speaker 3: in there is worth connecting with, you know what I mean.

936
00:41:03,960 --> 00:41:05,640
Speaker 3: And now they have their retreat now which are also

937
00:41:05,680 --> 00:41:07,640
Speaker 3: a member of it. It's the same thing like every

938
00:41:07,680 --> 00:41:10,319
Speaker 3: time I go up there, everybody you see in there

939
00:41:10,400 --> 00:41:12,520
Speaker 3: is somebody worth talking to. So to your point, proximity

940
00:41:12,600 --> 00:41:14,120
Speaker 3: is power, and I think people don't really understand when

941
00:41:14,120 --> 00:41:16,600
Speaker 3: they go to these conferences or events, especially if they're

942
00:41:16,640 --> 00:41:19,000
Speaker 3: like a high ticket conference or a high ticket event. Right,

943
00:41:19,320 --> 00:41:20,719
Speaker 3: you got to think about I remember when I used

944
00:41:20,719 --> 00:41:22,279
Speaker 3: to go to south By Southwest back in the day.

945
00:41:22,680 --> 00:41:25,480
Speaker 3: You know, I think my badge was like fifteen hundred,

946
00:41:26,000 --> 00:41:28,200
Speaker 3: you know, flights another five six hundred. I remember my

947
00:41:28,239 --> 00:41:30,320
Speaker 3: hotel one year was nine hundred and fifty dollars a

948
00:41:30,440 --> 00:41:33,080
Speaker 3: night for a Courtyard by Marriotte. Because they know that

949
00:41:33,160 --> 00:41:35,359
Speaker 3: all these corporations come down here. But here's the thing

950
00:41:35,680 --> 00:41:37,719
Speaker 3: I would tell people. I say, look, anybody down here

951
00:41:37,760 --> 00:41:41,080
Speaker 3: that's walking around is badge on. They're probably ten grand

952
00:41:41,080 --> 00:41:43,640
Speaker 3: in at this conference. There's somebody probably worth talking to.

953
00:41:44,160 --> 00:41:45,920
Speaker 3: And you never know who you're going to be, and

954
00:41:46,080 --> 00:41:47,920
Speaker 3: they're just in their regular clothes. You never know who

955
00:41:47,960 --> 00:41:49,759
Speaker 3: you're gonna meet. And so I tell people like, when

956
00:41:49,800 --> 00:41:52,200
Speaker 3: you go to these things, especially these conferences that are

957
00:41:52,239 --> 00:41:54,200
Speaker 3: high ticket, you got to build because you got to

958
00:41:54,200 --> 00:41:56,640
Speaker 3: ask yourself like how did that person afford to get here?

959
00:41:56,640 --> 00:41:58,200
Speaker 3: Like how much did they cost and invest for them

960
00:41:58,239 --> 00:42:00,000
Speaker 3: to get here? And so there's got to be some value.

961
00:42:00,040 --> 00:42:01,680
Speaker 3: They have to have an earner, they gotta have a

962
00:42:01,719 --> 00:42:03,600
Speaker 3: business or they gotta have some kind of corporation, corpor

963
00:42:03,640 --> 00:42:05,880
Speaker 3: relationship or some kind of value, right.

964
00:42:05,760 --> 00:42:06,520
Speaker 1: One hundred percent.

965
00:42:06,520 --> 00:42:08,440
Speaker 2: And that's why we have we created a VIP night,

966
00:42:08,760 --> 00:42:10,799
Speaker 2: And VIP night is a place where you know, you

967
00:42:10,840 --> 00:42:13,120
Speaker 2: can let your head down a little bit, you can unwind,

968
00:42:13,120 --> 00:42:15,360
Speaker 2: you can really network with all those people that have

969
00:42:15,440 --> 00:42:18,200
Speaker 2: those types of badges, right, and you know, I love

970
00:42:18,320 --> 00:42:21,839
Speaker 2: VIP That's probably one of my favorite nights is VIP night.

971
00:42:21,880 --> 00:42:24,239
Speaker 2: I probably won't go out for the rest of the weekend,

972
00:42:24,320 --> 00:42:26,400
Speaker 2: not it'll be my go out for the week, but

973
00:42:26,640 --> 00:42:30,760
Speaker 2: VIP night is you know, you get entertainment, you get education,

974
00:42:31,200 --> 00:42:33,239
Speaker 2: and you get inspiration, you get all three of the

975
00:42:33,440 --> 00:42:36,959
Speaker 2: other things you need to transform your life.

976
00:42:37,200 --> 00:42:40,960
Speaker 3: Yeah, Now, everything y'all doing is growing between investmentests, you know,

977
00:42:41,040 --> 00:42:43,279
Speaker 3: Unger Leisure show, all the different things they have going on.

978
00:42:43,680 --> 00:42:46,920
Speaker 3: Like how do y'all balance you know, growing an audience

979
00:42:46,960 --> 00:42:49,680
Speaker 3: and finding new people while also making sure that you're

980
00:42:49,800 --> 00:42:52,759
Speaker 3: you know, keeping your existing audience, you know, happy, because

981
00:42:52,760 --> 00:42:55,120
Speaker 3: a lot of times folks are like, man, they changing

982
00:42:55,200 --> 00:42:58,399
Speaker 3: now or stuff's different, you know, And obviously things do change,

983
00:42:58,400 --> 00:43:00,000
Speaker 3: that's just the way business works, right, But like, how

984
00:43:00,040 --> 00:43:01,400
Speaker 3: do y'all kind of maintain that balance.

985
00:43:01,560 --> 00:43:04,160
Speaker 1: Well, there's no such thing a balance in my world.

986
00:43:05,280 --> 00:43:06,840
Speaker 2: But I will say this, How can I say this

987
00:43:06,920 --> 00:43:11,560
Speaker 2: in a correct political way? I do think you always

988
00:43:11,760 --> 00:43:14,520
Speaker 2: the audience that made you who you are. You always

989
00:43:14,560 --> 00:43:17,880
Speaker 2: need to talk to You can't depend on them to

990
00:43:18,080 --> 00:43:21,919
Speaker 2: evolve like you are. Like market Mondays is totally evolved, right,

991
00:43:23,000 --> 00:43:27,680
Speaker 2: but those beginning shows are still there, right. So if

992
00:43:27,680 --> 00:43:31,319
Speaker 2: the information dig over your head, you do have the

993
00:43:31,360 --> 00:43:34,359
Speaker 2: opportunity to learn. Like when Ian was giving presentations every

994
00:43:34,400 --> 00:43:38,480
Speaker 2: single week with his suit on, that was valuable information

995
00:43:38,520 --> 00:43:41,759
Speaker 2: to teach you. Charts teach you how to identify a

996
00:43:41,800 --> 00:43:44,400
Speaker 2: business and how much money they have on hand, how

997
00:43:44,480 --> 00:43:47,160
Speaker 2: much that they have lose, the earning call. We still

998
00:43:47,160 --> 00:43:49,799
Speaker 2: do this most of those things, but it is on

999
00:43:49,840 --> 00:43:53,040
Speaker 2: a higher level. But then you have something called Euyle

1000
00:43:53,120 --> 00:43:55,600
Speaker 2: University where you can go in and get a basic

1001
00:43:55,719 --> 00:43:59,600
Speaker 2: learning platform to teach you how to get into stocks,

1002
00:44:00,160 --> 00:44:04,200
Speaker 2: how to get into real estate. So I think being genuine, right,

1003
00:44:05,040 --> 00:44:09,280
Speaker 2: the unfortunate thing about fame and money is Mark Cuban

1004
00:44:09,360 --> 00:44:12,400
Speaker 2: said it if a person wins the lotto, it's just

1005
00:44:12,440 --> 00:44:15,560
Speaker 2: gonna amplify the person you already were. You already was

1006
00:44:15,680 --> 00:44:17,800
Speaker 2: it's not gonna it's not gonna change you. It's just

1007
00:44:17,840 --> 00:44:21,879
Speaker 2: gonna amplify who you really was. Now, if people are

1008
00:44:22,200 --> 00:44:25,719
Speaker 2: feeling like I don't think our host Troy rashada Ian

1009
00:44:25,840 --> 00:44:29,560
Speaker 2: are different. I think I think they've become more confident

1010
00:44:30,640 --> 00:44:34,600
Speaker 2: they can, but they become more solidified into where they speak.

1011
00:44:35,400 --> 00:44:38,160
Speaker 2: And I think it rubs people the wrong way because

1012
00:44:38,200 --> 00:44:41,200
Speaker 2: they just they want them to always be humbled. And

1013
00:44:41,800 --> 00:44:45,400
Speaker 2: what happens is that people start to hate and it

1014
00:44:45,480 --> 00:44:49,400
Speaker 2: causes animosity in the community. But the reality is is

1015
00:44:49,440 --> 00:44:52,319
Speaker 2: that ego, like I said, stroke your ego. You do

1016
00:44:52,400 --> 00:44:54,600
Speaker 2: have to show a person's ego when when when when

1017
00:44:54,640 --> 00:44:57,279
Speaker 2: I talked about the brand. But ego can't get you

1018
00:44:57,320 --> 00:45:02,920
Speaker 2: into trouble. But ego is is spread throughout all the communities, Black, White, Spanish, everything,

1019
00:45:03,520 --> 00:45:05,640
Speaker 2: you know, And I could go into that with you know,

1020
00:45:05,719 --> 00:45:10,000
Speaker 2: even shud Dore Sanders, that was the ego of all

1021
00:45:10,040 --> 00:45:13,080
Speaker 2: the owners on that on that football team, their egos

1022
00:45:13,080 --> 00:45:17,799
Speaker 2: gotten a way of losing a top pick, number two

1023
00:45:17,800 --> 00:45:20,200
Speaker 2: pick right, he was scheduled to go number two. But

1024
00:45:20,239 --> 00:45:23,920
Speaker 2: their egos allowed them to hurt their team. Their egos

1025
00:45:23,960 --> 00:45:27,239
Speaker 2: allow them to hurt their fans and ultimately allow them

1026
00:45:27,239 --> 00:45:29,800
Speaker 2: to hurt their pockets because their egos gotten away.

1027
00:45:30,280 --> 00:45:32,200
Speaker 1: Yeah, from picking Sha door Sanders.

1028
00:45:32,400 --> 00:45:34,759
Speaker 2: So I would say, you know, people want to say,

1029
00:45:35,080 --> 00:45:38,359
Speaker 2: you know, we got egos and it's getting in the way,

1030
00:45:38,440 --> 00:45:41,440
Speaker 2: and nah, it's I mean, everyone has the ego, right,

1031
00:45:41,480 --> 00:45:44,400
Speaker 2: everyone has a place, everyone deserves. But when you created

1032
00:45:44,480 --> 00:45:48,919
Speaker 2: such an amazing empire, you're gonna have a different level

1033
00:45:48,920 --> 00:45:51,920
Speaker 2: of confidence, and that confidence can come off a little arrogant.

1034
00:45:52,400 --> 00:45:55,799
Speaker 2: And it's unfortunate that people feel like we change. But

1035
00:45:55,840 --> 00:45:57,560
Speaker 2: you're supposed to change, right, jay Z said a long

1036
00:45:57,600 --> 00:45:59,200
Speaker 2: time ago, You think I worked this hard to be

1037
00:45:59,280 --> 00:46:03,560
Speaker 2: the same? No, right you just you getting You have

1038
00:46:03,640 --> 00:46:06,560
Speaker 2: the ability to change with us, right you do?

1039
00:46:07,280 --> 00:46:07,480
Speaker 1: Now?

1040
00:46:08,400 --> 00:46:11,360
Speaker 2: I do think we should talk more to in my opinion,

1041
00:46:11,600 --> 00:46:13,480
Speaker 2: we should talk more to the people that built this up.

1042
00:46:14,480 --> 00:46:16,240
Speaker 2: And we do, like Troy and Rashat is still gonna

1043
00:46:16,400 --> 00:46:18,720
Speaker 2: come on calls, like you can still ask them question.

1044
00:46:19,320 --> 00:46:21,440
Speaker 2: You can ask some questions six years ago, still can

1045
00:46:21,480 --> 00:46:23,520
Speaker 2: ask some questions this shit six years later.

1046
00:46:23,960 --> 00:46:27,279
Speaker 1: So we we do a lot.

1047
00:46:27,440 --> 00:46:29,680
Speaker 2: But what I realized is is never gonna be enough

1048
00:46:30,160 --> 00:46:34,000
Speaker 2: and it's gonna be hate. So you can't focus on

1049
00:46:34,719 --> 00:46:38,400
Speaker 2: Kevin o'larry said this about Steve Jobs. Steve Jobs was

1050
00:46:38,480 --> 00:46:42,000
Speaker 2: so famous because he was able to block out eighty

1051
00:46:42,000 --> 00:46:45,680
Speaker 2: percent of the noise, right. That means only twenty percent

1052
00:46:45,719 --> 00:46:48,399
Speaker 2: of the noise is getting in. So when Rasha has

1053
00:46:48,400 --> 00:46:50,960
Speaker 2: his rant or Ian has his rants, that's that twenty

1054
00:46:51,000 --> 00:46:54,719
Speaker 2: percent that probably got in, right, But eighty percent is

1055
00:46:54,760 --> 00:46:57,960
Speaker 2: going into research, eighty percent is going into the vision,

1056
00:46:58,160 --> 00:47:00,840
Speaker 2: eighty percent is going into consistent see, eighty percent is

1057
00:47:00,840 --> 00:47:01,600
Speaker 2: going into hard work.

1058
00:47:01,800 --> 00:47:02,960
Speaker 1: So while that twenty percent is.

1059
00:47:02,880 --> 00:47:05,399
Speaker 2: Hating them, all them haters are hat in, They're still

1060
00:47:05,400 --> 00:47:08,600
Speaker 2: in the same place, not evolving because they want to

1061
00:47:08,600 --> 00:47:11,120
Speaker 2: put that energy into something that is not going to

1062
00:47:11,160 --> 00:47:13,879
Speaker 2: help them by hating on the next person. So that's

1063
00:47:13,920 --> 00:47:17,799
Speaker 2: what I would probably say. And you know, yeah, yeah, man,

1064
00:47:17,840 --> 00:47:19,200
Speaker 2: look you said something.

1065
00:47:19,280 --> 00:47:19,600
Speaker 1: I had to.

1066
00:47:19,680 --> 00:47:19,960
Speaker 4: I had to.

1067
00:47:20,000 --> 00:47:21,560
Speaker 3: I had to go look it up because I've I've

1068
00:47:21,600 --> 00:47:23,600
Speaker 3: talked about this in the past, and it's always interesting

1069
00:47:23,600 --> 00:47:29,239
Speaker 3: to me. The idea I've always gonna said, I've only

1070
00:47:29,280 --> 00:47:32,360
Speaker 3: ever heard black people tell other black people to be humble,

1071
00:47:33,239 --> 00:47:35,440
Speaker 3: but I don't think people ever looked up the definition

1072
00:47:35,480 --> 00:47:37,480
Speaker 3: of humble, and so I looked it up because I've

1073
00:47:37,480 --> 00:47:40,880
Speaker 3: said this support humble means having or showing modest or

1074
00:47:40,880 --> 00:47:43,640
Speaker 3: low estimate of one's importance and self worth. So when

1075
00:47:43,640 --> 00:47:46,279
Speaker 3: you think about when you actually know the definition, why

1076
00:47:46,320 --> 00:47:49,920
Speaker 3: would you want to show low, you know, modest if

1077
00:47:49,960 --> 00:47:50,600
Speaker 3: you self worth?

1078
00:47:50,640 --> 00:47:51,160
Speaker 4: You know what I'm saying.

1079
00:47:51,200 --> 00:47:53,600
Speaker 3: And I think it's always so interesting to me how

1080
00:47:53,680 --> 00:47:55,920
Speaker 3: we only kind of hear that in our communities, But

1081
00:47:55,960 --> 00:47:57,840
Speaker 3: I tell people, like, if you actually look up the word,

1082
00:47:58,360 --> 00:48:00,160
Speaker 3: like nobody would want to be defined as a well.

1083
00:48:00,160 --> 00:48:02,680
Speaker 3: Now again, like you want to be respectful, obviously, you

1084
00:48:02,680 --> 00:48:04,320
Speaker 3: want to you know, you know, you want to people

1085
00:48:04,360 --> 00:48:08,280
Speaker 3: be comfortable with you, but like, there's nothing positive about

1086
00:48:08,520 --> 00:48:10,760
Speaker 3: being humbled, especially when you actually look up the definition

1087
00:48:10,840 --> 00:48:11,800
Speaker 3: of it. That's why I just wanted to kind of

1088
00:48:11,800 --> 00:48:13,600
Speaker 3: look that up and read it because I've talked about

1089
00:48:13,600 --> 00:48:15,160
Speaker 3: that in the past, and it's always so interesting to

1090
00:48:15,160 --> 00:48:17,000
Speaker 3: me when people kind of talk about, oh, you know,

1091
00:48:17,000 --> 00:48:18,480
Speaker 3: you got to be more humble, It's like, well, you

1092
00:48:18,480 --> 00:48:22,080
Speaker 3: want to be respectful, but I also also am proud

1093
00:48:22,080 --> 00:48:24,880
Speaker 3: of what I built, very proud of it took a lot.

1094
00:48:24,960 --> 00:48:26,359
Speaker 4: It took a lot. You don't know what it took

1095
00:48:26,360 --> 00:48:27,719
Speaker 4: for me to do this, You'll know how a.

1096
00:48:27,680 --> 00:48:29,560
Speaker 1: Lot of sacrifice a lot of sacrifice.

1097
00:48:29,719 --> 00:48:33,200
Speaker 2: You know, we've all lost time with our families, We've

1098
00:48:33,200 --> 00:48:35,680
Speaker 2: all lost time with doing the things. I had a

1099
00:48:35,719 --> 00:48:39,280
Speaker 2: whole business, Like I had mad clients that I was servicing,

1100
00:48:39,640 --> 00:48:42,400
Speaker 2: you know, but I lost most of those clients because

1101
00:48:42,440 --> 00:48:43,759
Speaker 2: I was working on our vision.

1102
00:48:43,760 --> 00:48:45,680
Speaker 1: I knew this was a bigger vision. This was going

1103
00:48:45,760 --> 00:48:46,560
Speaker 1: to change.

1104
00:48:46,680 --> 00:48:49,879
Speaker 2: Our lives, the people's lives and everybody around ours lives.

1105
00:48:49,920 --> 00:48:52,640
Speaker 2: So I knew the vision was more important than you know,

1106
00:48:53,440 --> 00:48:55,799
Speaker 2: what I was doing at the current time. So and

1107
00:48:55,920 --> 00:48:58,680
Speaker 2: they had to sacrifice. He sacrificed his whole client base.

1108
00:48:58,719 --> 00:49:00,200
Speaker 2: You know, he's not a find your Visa or he

1109
00:49:00,280 --> 00:49:03,400
Speaker 2: retired from that, you know, Troy, Troy loses time with

1110
00:49:03,440 --> 00:49:07,280
Speaker 2: his family. And I don't think people value that. People

1111
00:49:07,280 --> 00:49:09,720
Speaker 2: don't see that. Like we don't have to do market

1112
00:49:09,719 --> 00:49:12,120
Speaker 2: Mondays anymore, We don't have to do euil anymore, right,

1113
00:49:12,960 --> 00:49:16,480
Speaker 2: But we do because one we love doing it, right,

1114
00:49:16,640 --> 00:49:20,879
Speaker 2: We love we love helping people, genuinely love helping people, right.

1115
00:49:21,440 --> 00:49:24,560
Speaker 2: And and two is that we know how important it is.

1116
00:49:25,160 --> 00:49:26,920
Speaker 2: And I'm not gonna I hate saying just the computer

1117
00:49:26,960 --> 00:49:29,879
Speaker 2: it's important to the world. Yeah, you know what global work,

1118
00:49:29,920 --> 00:49:33,160
Speaker 2: global brand. No man look this, this has been an

1119
00:49:33,120 --> 00:49:34,120
Speaker 2: amazing conversation.

1120
00:49:34,200 --> 00:49:34,319
Speaker 5: Man.

1121
00:49:34,320 --> 00:49:35,960
Speaker 3: Before we get out of here, one last question I

1122
00:49:36,000 --> 00:49:38,400
Speaker 3: got for you is, like one thing you always hear

1123
00:49:38,440 --> 00:49:41,640
Speaker 3: people talk about is like mindset, mindset and perspective. Like,

1124
00:49:42,120 --> 00:49:44,719
Speaker 3: what was kind of mindset shift that you made in

1125
00:49:44,760 --> 00:49:46,560
Speaker 3: your life to kind of make the biggest difference to

1126
00:49:46,760 --> 00:49:49,400
Speaker 3: your business and everything that you've built.

1127
00:49:49,760 --> 00:49:54,520
Speaker 2: Guy's been teaching me patients, right, My patience sucked. I

1128
00:49:54,600 --> 00:49:58,279
Speaker 2: used to explode all the time. And you know, my

1129
00:49:58,320 --> 00:50:02,840
Speaker 2: wife has been helping me a lot on building me internally,

1130
00:50:03,280 --> 00:50:07,080
Speaker 2: you know, fixing the traumas that I had in my

1131
00:50:07,120 --> 00:50:11,520
Speaker 2: life and kind of repairing a lot of the things

1132
00:50:11,520 --> 00:50:14,680
Speaker 2: that you know, she she grew up in a household

1133
00:50:14,920 --> 00:50:19,120
Speaker 2: to a mom, a dad. You know, it was very

1134
00:50:19,120 --> 00:50:21,560
Speaker 2: little trauma in her life. So she's been helping me

1135
00:50:21,600 --> 00:50:27,399
Speaker 2: build that, you know, understand and identify behaviors that are

1136
00:50:27,440 --> 00:50:30,759
Speaker 2: not normal. You know, having an outburst. I used to

1137
00:50:30,760 --> 00:50:32,600
Speaker 2: think it was okay, I'm just having an outburst, but

1138
00:50:32,640 --> 00:50:36,000
Speaker 2: it's not normal, especially for a grown man. So I

1139
00:50:36,000 --> 00:50:40,560
Speaker 2: think the mind shift was, you know, meeting someone becoming

1140
00:50:40,600 --> 00:50:44,000
Speaker 2: my better half and seeing the greatness in me that

1141
00:50:44,040 --> 00:50:47,680
Speaker 2: I didn't see, and that allowed me to, you know,

1142
00:50:47,920 --> 00:50:50,880
Speaker 2: even be on this platform today's speaking to you and

1143
00:50:50,920 --> 00:50:52,880
Speaker 2: gave me the confidence to you know that I am,

1144
00:50:53,040 --> 00:50:56,440
Speaker 2: I am somebody, I'm my voice does matter. So I

1145
00:50:56,440 --> 00:50:59,960
Speaker 2: think that was the mind shift of that changed absolutely.

1146
00:51:00,120 --> 00:51:01,000
Speaker 2: I hope that makes sense.

1147
00:51:01,120 --> 00:51:04,239
Speaker 4: No, a tonnement. Man, Shout out to the guy.

1148
00:51:04,640 --> 00:51:06,120
Speaker 3: We're doing a community partner again with that.

1149
00:51:06,440 --> 00:51:09,399
Speaker 1: Oh really, Oh that's dope. Yeah, shout to Ryan.

1150
00:51:10,040 --> 00:51:12,000
Speaker 4: Shout to Ryan. He's been on here too. Man.

1151
00:51:12,239 --> 00:51:15,279
Speaker 2: Oh yes, man, that's an incredible guy. I need to

1152
00:51:15,280 --> 00:51:17,040
Speaker 2: call and tell him to stop making those videos and

1153
00:51:17,040 --> 00:51:20,759
Speaker 2: getting in trouble alive because I'm like, yo, man, just

1154
00:51:20,800 --> 00:51:21,880
Speaker 2: tell U do what you do?

1155
00:51:21,960 --> 00:51:22,160
Speaker 1: Man.

1156
00:51:22,320 --> 00:51:23,920
Speaker 4: I got a couple of phone calls up that last one.

1157
00:51:24,160 --> 00:51:27,920
Speaker 2: Yeah, I don't know. I mean like that that party.

1158
00:51:28,080 --> 00:51:30,040
Speaker 2: That's my man. I love I love Ryan. He's he's

1159
00:51:30,040 --> 00:51:32,520
Speaker 2: a cool guy. Yeah know Ryan, Man, he's he's doing

1160
00:51:32,520 --> 00:51:33,120
Speaker 2: amazing stuff.

1161
00:51:33,600 --> 00:51:35,440
Speaker 1: I'm still waiting for my invitation to retreat.

1162
00:51:36,239 --> 00:51:37,640
Speaker 3: Come on me, I'll bring you up there. Let's go,

1163
00:51:37,760 --> 00:51:39,840
Speaker 3: come here, let's go. I'll be up here this afternoon.

1164
00:51:39,920 --> 00:51:42,200
Speaker 3: But man, look, Michael, this is a great conversation. Man.

1165
00:51:42,200 --> 00:51:44,440
Speaker 3: Appreciate you pulling up before we get out of here, man.

1166
00:51:44,480 --> 00:51:47,319
Speaker 3: Please tell people how they can find you, how they

1167
00:51:47,360 --> 00:51:49,400
Speaker 3: can get the mac pack out and get investments, like

1168
00:51:49,440 --> 00:51:50,399
Speaker 3: give them all the things, bro.

1169
00:51:50,480 --> 00:51:53,640
Speaker 2: The best way to get any information from me is

1170
00:51:53,719 --> 00:51:56,880
Speaker 2: going to Instagram and follow me on Michael J.

1171
00:51:57,400 --> 00:51:57,839
Speaker 1: Mac donal.

1172
00:51:57,840 --> 00:51:59,120
Speaker 2: If you're gonna put it on the screen and put

1173
00:51:59,120 --> 00:52:02,520
Speaker 2: it in the subscript, that's the best way. I don't

1174
00:52:02,560 --> 00:52:04,560
Speaker 2: know what I'm being. I don't really promote anything, but

1175
00:52:04,600 --> 00:52:07,799
Speaker 2: you can find anything about me on my Instagram. That's

1176
00:52:07,840 --> 00:52:10,879
Speaker 2: my that's my main channel. And it you know, and

1177
00:52:10,960 --> 00:52:13,799
Speaker 2: someone's gonna DM you, not a robot. A person's gonna

1178
00:52:13,840 --> 00:52:17,160
Speaker 2: DM you and get to know you know what you

1179
00:52:17,200 --> 00:52:18,560
Speaker 2: what you want, like what do you want to get

1180
00:52:18,600 --> 00:52:20,960
Speaker 2: out of following me? And I like to understand, you know,

1181
00:52:21,000 --> 00:52:25,319
Speaker 2: people's gaps. And by understanding people's gaps, I realize I

1182
00:52:25,320 --> 00:52:26,840
Speaker 2: can see if I can help them or not so

1183
00:52:27,800 --> 00:52:29,799
Speaker 2: And my one thing I want to leave today is

1184
00:52:29,920 --> 00:52:31,799
Speaker 2: what I've been doing this whole year.

1185
00:52:32,400 --> 00:52:33,760
Speaker 1: Today is my last day on same.

1186
00:52:33,680 --> 00:52:38,040
Speaker 2: Five hard seven five heart is really hard, extremely hard,

1187
00:52:38,800 --> 00:52:42,560
Speaker 2: and I've become a lot disciplined in this. In this

1188
00:52:42,680 --> 00:52:45,439
Speaker 2: last thirty five days, I stopped eating meat. I stop beating.

1189
00:52:45,440 --> 00:52:48,000
Speaker 2: You know, I'm a vegetarian. Now I'm gonna work out

1190
00:52:48,000 --> 00:52:51,160
Speaker 2: every day. I think it's become natural to me. But

1191
00:52:51,239 --> 00:52:55,239
Speaker 2: what I realized is if you become one percent every

1192
00:52:55,239 --> 00:53:00,520
Speaker 2: single day, that's gonna compound to you becoming the best

1193
00:53:00,600 --> 00:53:04,840
Speaker 2: version of yourself in the future. So try just working

1194
00:53:04,840 --> 00:53:08,120
Speaker 2: on one percent a day and it'll change everything.

1195
00:53:08,200 --> 00:53:09,920
Speaker 1: It's changed for me absolutely.

1196
00:53:10,000 --> 00:53:10,160
Speaker 5: Man.

1197
00:53:10,280 --> 00:53:12,480
Speaker 3: Well, look, this has been an amazing conversation. Man again,

1198
00:53:12,600 --> 00:53:14,040
Speaker 3: Congratulations on everything.

1199
00:53:13,840 --> 00:53:14,399
Speaker 4: Y'all have built.

1200
00:53:14,480 --> 00:53:17,400
Speaker 1: Y'all building dot com.

1201
00:53:17,080 --> 00:53:19,520
Speaker 3: One of the one of the most important influential brands

1202
00:53:19,520 --> 00:53:22,640
Speaker 3: of the culture. It's definitely I've learned a lot from

1203
00:53:22,680 --> 00:53:24,040
Speaker 3: it over the years. You know what I'm saying. I'm

1204
00:53:24,040 --> 00:53:27,080
Speaker 3: sure millions of people have around the world, and y'all

1205
00:53:27,080 --> 00:53:28,360
Speaker 3: touched so many folks and changing.

1206
00:53:28,200 --> 00:53:28,719
Speaker 4: So many lives.

1207
00:53:28,719 --> 00:53:28,879
Speaker 1: Man.

1208
00:53:28,880 --> 00:53:30,839
Speaker 4: Again, like y'all have made a real difference in the world. Man,

1209
00:53:30,840 --> 00:53:31,680
Speaker 4: So thank y'all for all that.

1210
00:53:31,760 --> 00:53:33,520
Speaker 1: I appreciate. One last thing, k I just do one

1211
00:53:33,560 --> 00:53:33,920
Speaker 1: last time.

1212
00:53:33,920 --> 00:53:34,440
Speaker 4: Absolutely.

1213
00:53:34,560 --> 00:53:37,160
Speaker 2: You know, if they listen, listen this long, they are

1214
00:53:37,200 --> 00:53:39,080
Speaker 2: true listeners. So what I want to do is I

1215
00:53:39,120 --> 00:53:42,120
Speaker 2: want to give a hundred tickets away if general to

1216
00:53:42,280 --> 00:53:44,160
Speaker 2: my mission, tickets away to invest us. If you put

1217
00:53:44,160 --> 00:53:48,080
Speaker 2: in butter and a coupon code, I'm giving a hundred

1218
00:53:48,120 --> 00:53:49,120
Speaker 2: tickets away to your audience.

1219
00:53:49,480 --> 00:53:50,840
Speaker 1: Kind of got this far, they got they got a

1220
00:53:50,840 --> 00:53:51,239
Speaker 1: free ticket.

1221
00:53:51,520 --> 00:53:53,239
Speaker 3: Hey man, look, I hope y'all listen to end because

1222
00:53:53,239 --> 00:53:54,520
Speaker 3: that's that's a thing right there.

1223
00:53:54,920 --> 00:53:55,880
Speaker 4: Yo, man, appreciate that.

1224
00:53:55,920 --> 00:53:56,040
Speaker 2: Man.

1225
00:53:56,520 --> 00:53:58,239
Speaker 3: The audience would love that again, Like this is about

1226
00:53:58,239 --> 00:54:01,040
Speaker 3: the business of culture podcasts. People want to learn. We

1227
00:54:01,120 --> 00:54:03,719
Speaker 3: have a lot of amazing entrepreneurs, business builders on here.

1228
00:54:03,719 --> 00:54:06,359
Speaker 3: And so y'all go check out invest Fest again. It'll

1229
00:54:06,440 --> 00:54:08,319
Speaker 3: change your life. Let's do it a man.

1230
00:54:08,400 --> 00:54:10,600
Speaker 4: And with that said, y'all we out. That's the pod. Peace.

1231
00:54:11,560 --> 00:54:13,439
Speaker 3: You've been listening to button Nomics and I'm your hosts

1232
00:54:13,440 --> 00:54:16,680
Speaker 3: Brandon Butler. Got comments, feedback, Want to be on the show,

1233
00:54:16,840 --> 00:54:20,040
Speaker 3: Send us an email today at hello at butternomics dot com.

1234
00:54:20,200 --> 00:54:23,279
Speaker 3: Butter Nomics is produced in Atlanta, Georgia at iHeartMedia by

1235
00:54:23,320 --> 00:54:26,080
Speaker 3: Ksey Pegram, with marketing support from Queen and Nikki.

1236
00:54:26,440 --> 00:54:27,880
Speaker 4: Music provided by mister Hanky.

1237
00:54:28,239 --> 00:54:30,520
Speaker 3: If you haven't already, hit that subscribe button and never

1238
00:54:30,560 --> 00:54:32,640
Speaker 3: missed an episode, and be sure to follow us on

1239
00:54:32,680 --> 00:54:36,000
Speaker 3: all our social platforms at butter dot atl Listen to

1240
00:54:36,040 --> 00:54:39,040
Speaker 3: Button Nomics on the iHeartRadio app, Apple podcasts, or wherever

1241
00:54:39,160 --> 00:54:40,239
Speaker 3: you get your podcasts.