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Speaker 1: Ridiculous History is a production of I Heart Radio. Welcome

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Speaker 1: to the show, Ridiculous Historians. We are coming to you

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Speaker 1: live under some very special circumstances. Through the power of technology.

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Speaker 1: We are continuing Ridiculous History during a no full and

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Speaker 1: quarantine him. I'm ben, I recognize you on the screen, sir.

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Speaker 1: I'm sorry. I was holding that in, holding that in

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Speaker 1: so hard. It's almost like with somebody yawns, you feel

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Speaker 1: compelled to yawn. And why is it that we go

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Speaker 1: when we take a sip of a refreshing drink. I'm

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Speaker 1: Noll by the way, Yeah, yeah, you're Noel. Uh. That's

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Speaker 1: a great question. I wonder if it's partially just because

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Speaker 1: of the advertising. Maybe it's kind of earworm dust to

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Speaker 1: expect that every time we hear that iconic click of

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Speaker 1: a can, it's like a Pavlovian dog drool effect kind

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Speaker 1: of something along those lines. Yeah, Or maybe it's even

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Speaker 1: like in the post smash Mouth era, every time you

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Speaker 1: hear somebody go some oh god wow. I just had

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Speaker 1: like a brain brain twitch when you did that. Uh.

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Speaker 1: I know you're absolutely you know, you're absolutely right. And

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Speaker 1: I've got another one that I think is a little

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Speaker 1: less less, uh, ubiquitous. But it's a she s got

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Speaker 1: me wakes up in the morning. Um, but no, it's true, man,

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Speaker 1: we are in quarantine. Super Producer Casey Pegraham is in

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Speaker 1: fact in his closet. I'm trapped in the closet. Guys,

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Speaker 1: should I Should I be talking more in this direction? Probably? Yeah,

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Speaker 1: that sounds a little bit. We're working live here. This

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Speaker 1: is all a grand experiment. You can talk in whichever

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Speaker 1: direction feels most natural to you. So when you say

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Speaker 1: you're trapped in the closet, not in an R Kelly

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Speaker 1: cancel has been completely canceled. No, I'm literally just trapped

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Speaker 1: in the closet in my apartment because this room has

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Speaker 1: the best acoustics for for what we're doing here. So

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Speaker 1: and no one has trapped you there. You're in the No. No, no,

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Speaker 1: I'm I'm here of my own volition. Um, everything's fine. Well,

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Speaker 1: it's it's not. But you know, as as far as

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Speaker 1: the world's burning down. But the closet is an oasis

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Speaker 1: of sanity in order. It's a sauna on the level

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Speaker 1: of the shipping container at the office. Actually, it's kind

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Speaker 1: of it's kind of a hot box in here. Super

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Speaker 1: producer Casey Pegram is going methods we record in quarantine.

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Speaker 1: Uh so, like methane, here we go, so uh so

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Speaker 1: here we are. We have been so grateful for everyone,

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Speaker 1: all of your fellow ridiculous historians listening. We know a

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Speaker 1: lot of people are in self isolation or maybe a quarantine,

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Speaker 1: and these are candidly uh very very uncertain times. But

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Speaker 1: the three of us wanted to keep this show going

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Speaker 1: no matter what it took. And for the next several episodes,

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Speaker 1: we don't know how long we might be coming to

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Speaker 1: you from our respective bunkers, which are just gonna get

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Speaker 1: weirder as we go. Right, Yeah, it's true. I mean

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Speaker 1: I'm in my bedroom. Um. I have a little home

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Speaker 1: studio with all my synthesizer NERD toys surrounding me, um,

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Speaker 1: which gives me some comfort at least if I if

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Speaker 1: you hear me like making a little beat on the side,

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Speaker 1: or hear a little deeple needle or kind of like

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Speaker 1: some bleeps and bloops, you'll know why. Um. But this

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Speaker 1: is our lives, you guys, and we're very very lucky.

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Speaker 1: I can't trust this enough to be uh in an

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Speaker 1: industry where we're able to keep working and keep putting

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Speaker 1: out these shows and hopefully giving you folks at home

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Speaker 1: some kind of comfort. It's some kind of company, you know.

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Speaker 1: Um uh. And and I I just want to say

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Speaker 1: to all my friends and and our listeners that work

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Speaker 1: in the service industry that are our retail that are

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Speaker 1: really getting hit hard by this, we see you, and

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Speaker 1: um we you know, just let us know if there's

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Speaker 1: anything that we can do, I don't know, other than

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Speaker 1: just kind of being there. Uh, and keep doing what

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Speaker 1: we're doing what we can do, but um, we we

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Speaker 1: see you, and uh it's the whole thing is just

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Speaker 1: kind of a mess. Um and I don't even That's

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Speaker 1: all I know how to say about them. Yeah, agreed.

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Speaker 1: So to emphasize that point before we get started today, Uh,

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Speaker 1: this show is and has always been, at least at

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Speaker 1: least for us, a community, you know, and the the

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Speaker 1: show doesn't stop when the episodes over. So I please

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Speaker 1: please come share your stories with us Twitter, Instagram, Facebook.

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Speaker 1: We love our page Ridiculous Historians. Uh, we're all. Even

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Speaker 1: if we can't be physically here for each other, uh,

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Speaker 1: which we haven't been, if we're in podcasting, right, we

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Speaker 1: can be here mentally. Uh. And we can get through

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Speaker 1: this stuff together, especially because it's weird. You know, we're

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Speaker 1: a history show and we're we're at an historic moment

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Speaker 1: in time. Today we wanted to introduce you I'm laughing

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Speaker 1: because this is such a weird segue. UH. Today we

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Speaker 1: wanted to introduce you to a particularly strange bit of

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Speaker 1: ridiculous history that I don't know about. You know, this

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Speaker 1: was news to me when I was looking into it.

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Speaker 1: I I almost didn't believe it. I thought it was

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Speaker 1: an exaggeration. No, I mean I also like, I read

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Speaker 1: the headline and what the ultimate like story was didn't

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Speaker 1: match what in my mind the headline represented. Um, the

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Speaker 1: headline being the title today's episode, how Pepsi briefly became

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Speaker 1: the sixth largest navy in the world. And you know,

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Speaker 1: I don't actually know what I thought that it meant, um,

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Speaker 1: But no, it turned out that it's uh, some very

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Speaker 1: clever bartering, um, some very clever kind of quid pro

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Speaker 1: quo between the the Russian government and the Pepsi Corporation.

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Speaker 1: And it's ultimately a story of UH coming out from

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Speaker 1: behind the Iron curtain and kind of trying to try

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Speaker 1: on some American products for size. Uh. In terms of

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Speaker 1: Russia trying to like kind of join the rest of

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Speaker 1: the world after the end of the Cold War, right, yeah, absolutely,

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Speaker 1: and that's that's a great place for us to begin.

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Speaker 1: So the Cold War in the nineteen fifties, you know

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Speaker 1: that everybody knows kind of what the Cold War was.

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Speaker 1: Two hegemonic superpowers, the US and the USS are both

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Speaker 1: want to be the big dog on the planet, and

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Speaker 1: they both want to avoid an out and out direct confrontation,

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Speaker 1: so they wage proxy wars. Uh, you know, unethical diplomacy, propaganda. Uh.

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Speaker 1: Different countries that are full of innocent bystandards are being

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Speaker 1: used as as battle grounds. And the crux of it

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Speaker 1: is that that that both both countries are armed, uh

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Speaker 1: nuclearly right right right, so they can't Nobody wants an

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Speaker 1: escalation because of mad mutually a short destruction the theory

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Speaker 1: that says, if one person or one state launches a

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Speaker 1: nuclear weapon, then it will become increasingly easier for other

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Speaker 1: states to rationalize launching them. So no one wants to

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Speaker 1: tip the apple cart too far. It's kind of like

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Speaker 1: we we talked about this earlier, and in one way,

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Speaker 1: it's like if you're a kid and you were ever

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Speaker 1: trying to race one of your friends in school, but

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Speaker 1: you couldn't run because the teacher would get angry at you,

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Speaker 1: so you're kind of power walking. So they want right

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Speaker 1: or like around the pool. You know, you don't want

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Speaker 1: to be a kid that gets yelled up with a

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Speaker 1: life card for running and then your idiot friend is

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Speaker 1: the one who wins up cracking his skull on the

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Speaker 1: side of the shallow ends. So you know, he had

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Speaker 1: a coming in this hypothetical scenario, right, which maybe not

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Speaker 1: a one to one comparison to New Clear War, but

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Speaker 1: you see what we're getting at, folks. So at different times,

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Speaker 1: the US and the USS are would escalate things and

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Speaker 1: then they would try to ease things down. Uh. This story,

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Speaker 1: uh sort of begins when the U S s R.

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Speaker 1: In the U S we're in a period of easing tensions.

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Speaker 1: They started this thing they called cultural exchanges. And this

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Speaker 1: was like, hey, let's learn more about people as people,

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Speaker 1: learn more about the people of Russia as humans and

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Speaker 1: the people of US as humans. So it came to

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Speaker 1: pass in the summer of nineteen fifty nine, the Soviet

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Speaker 1: Union held this kind of like I guess we call

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Speaker 1: it a mini world fare I was thinking the same thing.

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Speaker 1: Ben is very much like, but highlighting American products. Everyone

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Speaker 1: was there, from IBM to dixie Cup, Disney of course,

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Speaker 1: you know, because at the end of the day, I

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Speaker 1: mean the folks on the ground in Russia. There was

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Speaker 1: always a desire for American culture from the actual you know,

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Speaker 1: people that live in in the Soviet Union. We did

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Speaker 1: an episode on those Russian hipsters that were bootlegging Elvis

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Speaker 1: Presley seventy eight on uh what was it x X

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Speaker 1: ray pronounced that they kind of dumpster dive from hospitals.

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Speaker 1: There was always a strong desire for American culture. So

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Speaker 1: this is a big deal, right, all of a sudden, Hey,

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Speaker 1: American culture is coming to Russia in the form of

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Speaker 1: the American National Exhibition in Sokolniki Park in Moscow. And

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Speaker 1: like I said, we had IBM, we had Disney, we

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Speaker 1: had dixie Cup, we had all of these massive brands,

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Speaker 1: and that included Pepsi. Yes, that included Pepsi. Also, the

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Speaker 1: the Soviet Union held a similar exhibition in New York

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Speaker 1: City and they did the same thing with Russian displays.

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Speaker 1: So this was very quid pro quel Clarisse on July

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Speaker 1: at the American National Exhibition there in Sokolniki. The Soviet

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Speaker 1: Premier Khruschev visits this exposition and then he meets Richard Nixon,

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Speaker 1: who at this time is just vice president. He had

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Speaker 1: been sent uh you know, as a stand in for

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Speaker 1: Dwight Eisenhower, the president because you know, no spoilers, but

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Speaker 1: obviously the U. S. President wasn't going to travel there.

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Speaker 1: So they look around. Kruchevan Nixon are walking around. They're

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Speaker 1: looking at this model home, the US American Dream model home,

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Speaker 1: and then they start talking smack to each other. You know.

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Speaker 1: I picture it as a very caddy thing about capitalism

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Speaker 1: versus communism, throwing a little shade. There were changing some

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Speaker 1: barbs and then uh and they did it on the

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Speaker 1: air too, right, Yeah, So it's pretty cool. As a

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Speaker 1: as a technology nerd um, I can actually point out

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Speaker 1: that the microphone they stand in front of in this

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Speaker 1: model kitchen um is this very specific r C a

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Speaker 1: broadcast microphone that's a ribbon microphone, and it's very very sensitive.

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Speaker 1: So if you ever get your hands on a ribbon microphone,

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Speaker 1: don't drop it, because you can actually literally render one

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Speaker 1: of these very uh dell get pieces of technology completely useless. Um.

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Speaker 1: But yeah, they're standing in front of this microphone and

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Speaker 1: what has since become known as was it the Kitchen Debates?

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Speaker 1: And you you can get a gander at this yourself

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Speaker 1: on YouTube pretty easily. There's there's several versions of it

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Speaker 1: up right now. Um, and yeah it's true. I mean

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Speaker 1: they say things like here's a quote from from it.

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Speaker 1: Oh my gosh, Ben, and this is an opportunity we've

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Speaker 1: we've been waiting for for so long, our an opportunity

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Speaker 1: to do and a Nixon off which sounds like a

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Speaker 1: Russian word, a Nixon off. So I'll start, if you

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Speaker 1: don't mind, let's see. Oh I haven't done this in

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Speaker 1: so long. Um, let's see. I'm a little horse too,

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Speaker 1: so let me let me do my best here. Um,

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Speaker 1: you'll you'll, you'll plant on it. No, I can't do it,

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Speaker 1: and that's gone. I'm gonna let you do, all right.

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Speaker 1: I'm gonna try. I'm gonna try. Let's see. Uh I

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Speaker 1: am not a crook. No, I can't do I remember

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Speaker 1: that's I'm gonna make it a very lippy. Um, you'll

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Speaker 1: plan out trip hospital, taking all on the product, and

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Speaker 1: it could continues that wasn't really free ext I'm sorry

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Speaker 1: coming yeah it was translation, yeah yeah yeah. Uh. So

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Speaker 1: he's saying, you planned out strip is particularly in the

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Speaker 1: production and consumer goods. If this competition is to do

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Speaker 1: the best for both of our people's and for people everywhere,

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Speaker 1: there must be a free exchange of ideas. And then uh,

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Speaker 1: Kruschev is arguing back and Nixon says, you know you'll

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Speaker 1: never country eat anything, which is um fair, yeah, true,

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Speaker 1: but it's also weird coming from him from Nick no

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Speaker 1: big time. But this is also like Nixon when he

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Speaker 1: was still you know, sort of a human. Uh, he

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Speaker 1: was very young in this video, Like he really looks

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Speaker 1: like he's still had a few pieces of his soul remain, honestly,

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Speaker 1: Um and Krisschev, do you remember that episode we did

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Speaker 1: about what was the deal? Like he wanted to go

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Speaker 1: to Disneyland, and like they wouldn't let him go because

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Speaker 1: it was too much of a security risk. So I

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Speaker 1: think the fact that Disney was at this expo was

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Speaker 1: no accident. I think Karuschev was a big fan of Disney.

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Speaker 1: It's interesting that Krischev would have espoused any kind of

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Speaker 1: interest in an Americans. It is fascinating and I like

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Speaker 1: that you point out that it was probably not a

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Speaker 1: coincidence that Disney was there because a lot of things

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Speaker 1: that looked like happenstance were not actually happenstance. Here because

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Speaker 1: you see, we have tricked you into listening to another

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Speaker 1: con episode. It turns out that this entire kitchen debate, uh,

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Speaker 1: and or a lot of the Nixon Kruschev meeting was

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Speaker 1: part of a plot on the side of American capitalism,

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Speaker 1: good old fashioned hucksterism, is how the article on the

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Speaker 1: Daily Coast calls it. The night before Nixon and Kruschev meet,

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Speaker 1: one of the executives for Pepsi, guy named Donald M. Kendall,

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Speaker 1: visits Nixon the U. S. Embassy in Moscow, and he's

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Speaker 1: known Nixon for a long time outside of business relationships.

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Speaker 1: Like they they hang out, you know what I mean,

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Speaker 1: probably smokes cigars and drink brandies and and creepy back

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Speaker 1: rooms together. Yeah. That was that was the That was

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Speaker 1: the style of the day. Uh. You see Kendall is

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Speaker 1: he's kind of like he wants to be like the

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Speaker 1: Alexander the Great or the Jengas Khan of PepsiCo. He

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Speaker 1: wants to grow the company overseas, and the rest of

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Speaker 1: the Pepsi executive board is like, what are you doing,

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Speaker 1: man time in a place. You're crazy. They're nuclear weapons.

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Speaker 1: I don't know what the soda is worth it. But

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Speaker 1: he goes against them. He sponsors a booth at this exhibition,

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Speaker 1: and in that exhibition, the only thing they give you

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Speaker 1: is pepsi cola and uh, he gets a little bit

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Speaker 1: of juice, a little bit of help from President Nixon,

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Speaker 1: and they try to This is weird. I think that

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Speaker 1: stood out to all of us. This is weird. The

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Speaker 1: booth gives you two batches of pepsi. You can get

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Speaker 1: one that's made with water from the US, one one

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Speaker 1: name with water from Russia, and then slightly I'm sure

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Speaker 1: they did something on purpose, right, Uh. And then the

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Speaker 1: scoop is that when Kendall visits Nixon secretly, he says, look, uh,

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Speaker 1: look tricky, which is probably what he called him. He's like, look, Tricky,

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Speaker 1: I uh, I gotta make this trip worthwhile. We're old friends.

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Speaker 1: My jobs on the line. I need you to get

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Speaker 1: a pepsi in Kruschev's hand. That was the whole point. Yeah, yeah,

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Speaker 1: Because there are photographers, uh, you know, with their with

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Speaker 1: their flashbulbs a flash and this is obviously a big

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Speaker 1: photo op type moment um. All of this stuff is

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Speaker 1: is about optics, as they say, and in politics, right, Um,

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Speaker 1: And and here's the rub which I really really love.

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Speaker 1: It was set up for Krushchev to you know, lose

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Speaker 1: his cool and be like, you know, the Russian version

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Speaker 1: is better, Russian water tastes better because you know, to

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Speaker 1: Krishev of Russia is going to be superior in every

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Speaker 1: single way, in the same way that he got into

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Speaker 1: that uh you know, exchange of jabs with Nixon over

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Speaker 1: communism versus capitalism. Of course he's gonna say the Moscow

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Speaker 1: water is better. And essentially he he does take you know,

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Speaker 1: and in doing this, in getting kind of honey trapped

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Speaker 1: into picking up this thing to do this Pepsi challenge,

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Speaker 1: which is kind of what what was the Pepsi challenge

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Speaker 1: That's where you had to like do a blind taste test,

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Speaker 1: right brand X and pepsi. So this is sort of

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Speaker 1: a version of that. I wonder how this fits into

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Speaker 1: that chronology of the Pepsi challenge. Is a little bit

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Speaker 1: of an augmented Pepsi challenge. Um, but yeah, he definitely

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Speaker 1: gets the pepsi in his hand. I imagine there's some

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Speaker 1: branding on it, and they snap a picture, and he

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Speaker 1: likes the stuff, right, he's a big fan. Yeah, well

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Speaker 1: he he like he said, he wastes no time getting

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Speaker 1: honey trapped and say, you know, well, obviously the pepsi

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Speaker 1: with Moscow water is better. I don't know why I

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Speaker 1: fell into a little bit of a shnak sent there,

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Speaker 1: but I walked it back just to taste. Now is

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Speaker 1: not the time for caricatures, uh say, your favorite Nixon impersonators.

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Speaker 1: So this photographer, like he said, he catches Kruschev, you know,

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Speaker 1: taking that initial sip, and then Kendall is on the

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Speaker 1: other side and he pours another cup. Instantly people went

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Speaker 1: crazy for this. I guess he liked it because Kruschev's

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Speaker 1: son later says that the first thing Kruschev said, like

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Speaker 1: before he even drank the pepsi, he sniffed and he

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Speaker 1: was like, this smells like shoe wax. But he drank it. Anyway.

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Speaker 1: The press went crazy. This became like a like a

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Speaker 1: predecessor of a meme, and there were these pictures of

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Speaker 1: Kruschev everywhere with a with a pepsi saying Kruschev wants

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Speaker 1: to be sociable, and that was that that was actually

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Speaker 1: a reference to a pepsi marketing thing at the time,

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Speaker 1: right right, which was is the slogan be sociable, have

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Speaker 1: a pepsi. Right, Uh, definitely not be socialists. Um, be sociable,

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Speaker 1: have a pepsi. Uh. But that's the thing. Though, you

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Speaker 1: know I said he went crazy for it. I may

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Speaker 1: have overstated the case a little bit. I don't think

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Speaker 1: this was necessarily about Khruschev falling in love with the

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Speaker 1: sacranny um kind of sickly sweet taste of pepsi. I

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Speaker 1: obviously have a horse in this race. I am a

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Speaker 1: cokeman myself, as any red blooded at Lantin Georgian should be.

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Speaker 1: Coke is just far superior. I find pepsi to be

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Speaker 1: I find it to be cloying, lee sweet and uh

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Speaker 1: and just not pleasant to drink. That's just my two cents,

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Speaker 1: my hot take off. It's like, man, it is known,

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Speaker 1: it is known, it is known. But at the time,

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Speaker 1: when when? When when does this fall in in the

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Speaker 1: history of coke? Because I feel like that, you know,

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Speaker 1: coke and pepsi were head to head for a while,

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Speaker 1: So what do you think that that was part of

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Speaker 1: it where they wanted to really you know, get a

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Speaker 1: foot in the door and have this big culture a

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Speaker 1: moment to compete with coke. Well, they definitely, they definitely

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Speaker 1: wanted to expand overseas, and Pepsi and coke, you know,

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Speaker 1: both have their markets carved out even now, but they definitely,

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Speaker 1: like anytime you're in that kind of business, you want

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Speaker 1: to at the very least or ideally you want to

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Speaker 1: be the first soda that people in the country have

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Speaker 1: ever seen, because you set the standard. Remember we did

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Speaker 1: that episode about Fanta how that was like the German

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Speaker 1: coke during World War Two, and that they used like

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Speaker 1: apple scraps and like things they had left over and whatever.

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Speaker 1: Marketing genius figured out how to do that. On the

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Speaker 1: German side. He was like a hero, you know, because

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Speaker 1: he kept that going internationally and then it became like

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Speaker 1: a whole European explosion. So this was an example of

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Speaker 1: that on the Pepsi side. And like you said, I mean,

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Speaker 1: the optics of that photo op really set the world

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Speaker 1: on fire because it was sort of like everything's cool.

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Speaker 1: Kruschev and Nixon are kicking at sharing a ice cold

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Speaker 1: Pepsi together. What could be more America combat, right, And

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Speaker 1: meanwhile the folks at coke Er, you know, gnashing their teeth,

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Speaker 1: I'm sure, shaking their sticky soda fist at the sky. Uh. Kendall,

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Speaker 1: by the way, he is riding high. He is a

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Speaker 1: hero in pepsi culture, of course, but he is also

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Speaker 1: you know, he's becoming iconic in his own right in

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Speaker 1: the United States. And I think it's only six years

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Speaker 1: after this American National Exhibition. He becomes CEO and he says, Okay,

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Speaker 1: I'm gonna I'm gonna continue uh this growth. Now we

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Speaker 1: know what you're thinking. You're thinking, Hey, guys, this just

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Speaker 1: sounds like a clever marketing kind of con thing. But

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Speaker 1: we were promised Navy, We're getting there. We're getting there

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Speaker 1: because you see, if we fast forward to nine two,

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Speaker 1: we find that Tricky Dick Nixon is President of the

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Speaker 1: United States and his old pal Kendall is serving as

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Speaker 1: CEO of Pepsi Cola, and their plans overlap once again.

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Speaker 1: What was Kendall's position when he made this genius marketing

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Speaker 1: move marketing he was he was in charge of their

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Speaker 1: marketing division, so this really catapulted him or at least

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Speaker 1: was the beginning of a very fortuitous career trajectory for

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Speaker 1: this guy. I imagine if he went from marketing to CEO.

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Speaker 1: Maybe that's a natural progression. I don't really follow these

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Speaker 1: kinds of corporate things, but either way, he's at the

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Speaker 1: top seat now right, like he fought his way to

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Speaker 1: the top and now here he is. Nixon is now

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Speaker 1: also in the top seat both and they've been pals

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Speaker 1: for a minute as well. Yeah, and uh, there's this

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Speaker 1: you know again, it's the Cold War, Remember how how

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Speaker 1: he described it earlier. Their their escalations and de escalations.

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Speaker 1: This is during a d escalation time or period, and

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Speaker 1: Nixon is saying, Okay, we want to ease the tensions.

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Speaker 1: We want to expand commerce with the USSR. Let's get

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Speaker 1: some Western brands in there. You know. Uh, this is

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Speaker 1: probably I don't know about the chronology, but some of

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Speaker 1: the thinking around the time here is similar to, uh,

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Speaker 1: that old theory about McDonald's and war. You guys have

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Speaker 1: heard that one, right, Nope, it's it's a it's a

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Speaker 1: now discredited are now no longer true? Uh international relations

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Speaker 1: theory that said countries that both have McDonald's tend to

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Speaker 1: go to war less often or not at all, And

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Speaker 1: for a long time it was kind of true. That

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Speaker 1: weird interesting, that is weird. Um, it's funny to have

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Speaker 1: just really quick to believe a backtrack to the Cold War.

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Speaker 1: I guess one thing that makes a Cold War cold

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Speaker 1: war is like nobody declares war. It's really not even

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Speaker 1: a war like on paper, right, So there's no like

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Speaker 1: formal end to it. It's just a series of escalation

387
00:22:51,080 --> 00:22:53,399
Speaker 1: and de escalation. So this is just kind of like

388
00:22:53,480 --> 00:22:55,960
Speaker 1: them dipping their toe back early when they have that

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Speaker 1: expo that was probably the biggest example of them, let's

390
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Speaker 1: dip our toe into like pal up and trying to

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Speaker 1: like put all this nasty business behind us. So cut

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Speaker 1: to thirteen years ish later, and Russia really wants to

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Speaker 1: exclusively bring pepsi to it's it's sure's um and in

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Speaker 1: order to do that, they look to uh, Richard Nixon

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Speaker 1: and our boy Kendall to to figure out how to

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Speaker 1: make that happen. Right, yeah, yeah, here's here's how it

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Speaker 1: goes down. So Kendall now is CEO and he is

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Speaker 1: in sort of a highlander situation with Coca Cola. There

399
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Speaker 1: can be only one, right, and he thinks the USSR

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Speaker 1: is gonna be this huge market. And he he gets

401
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Speaker 1: with Nixon, who you know again is now president, and

402
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Speaker 1: he uses that nepotism that influenced to negotiate a deal

403
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Speaker 1: with Bresnev, who is the Soviet premier at the time,

404
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Speaker 1: and say, Okay, we're going to give you a ton

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Speaker 1: of pepsi. We're gonna help you start pepsi factories in Russia.

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Speaker 1: Give you the means of production, right. Communism loves that,

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Speaker 1: which is the concentrate. By the way, it's just like

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00:24:08,640 --> 00:24:12,400
Speaker 1: literally the secret ingredients. Yeah, yeah, exactly exactly, so they're

409
00:24:12,400 --> 00:24:15,920
Speaker 1: still used in the Russian water super important. But the

410
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Speaker 1: catch here is that pepsi would then get exclusive rights

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Speaker 1: within the U s s R, so no Coca cola

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Speaker 1: would be legal until at least they shipped, like you

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Speaker 1: were saying, to all that raw pepsi syrup to twenty

414
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Speaker 1: different bottling plants in Russia. That's where they carbonated, that's

415
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Speaker 1: where they put local water in it. And as the

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Speaker 1: New York Times put it, this meant that pepsi was

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Speaker 1: the first quote capitalistic product legally available in the USSR.

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Speaker 1: Man ben when you say that raw uncut, sweet and

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Speaker 1: pepsi concentrate makes it sound really nefarious. Um, but yeah, no,

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Speaker 1: it's true. Um. And here's the thing though, ben Uh,

421
00:24:57,520 --> 00:25:01,720
Speaker 1: the Russian currency, the ruble, didn't really the exchange rate

422
00:25:01,800 --> 00:25:04,679
Speaker 1: wasn't so good for that, So it was it was

423
00:25:04,720 --> 00:25:09,600
Speaker 1: not particularly feasible for the country to pay um with

424
00:25:09,800 --> 00:25:13,120
Speaker 1: their own currency. Uh. So what's the what's the country

425
00:25:13,160 --> 00:25:16,439
Speaker 1: to do? What's the country in need of some sweet sweet,

426
00:25:16,520 --> 00:25:23,480
Speaker 1: uncut pepsi? Goodness? To do you need some sweet sweet bartering? Right? Ultimately,

427
00:25:24,080 --> 00:25:28,600
Speaker 1: because you're right. Not only was the ruble worthless outside

428
00:25:28,760 --> 00:25:33,200
Speaker 1: of the USSR, but they didn't have a big secret

429
00:25:33,280 --> 00:25:36,400
Speaker 1: vault of American cash that they could use to pay pepsi.

430
00:25:37,400 --> 00:25:41,480
Speaker 1: So I don't know why, I'm thinking like robbing potato,

431
00:25:41,800 --> 00:25:44,440
Speaker 1: robbing pepsi to pay potatoes. I don't know. We'll work

432
00:25:44,480 --> 00:25:47,560
Speaker 1: on it. But anyway, here's what would happen. Uh, Pepsi

433
00:25:47,960 --> 00:25:51,840
Speaker 1: was gonna barter their products that raw and cut to

434
00:25:52,000 --> 00:25:56,000
Speaker 1: the Russians, and in exchange instead of US dollars, they

435
00:25:56,040 --> 00:26:00,240
Speaker 1: were going to get government produced vodka. What's that called?

436
00:26:00,800 --> 00:26:03,000
Speaker 1: What we call it slowly here? We call it slowly

437
00:26:03,400 --> 00:26:06,919
Speaker 1: for good reason. Because it's I've never been successful in

438
00:26:06,960 --> 00:26:10,639
Speaker 1: pronouncing the full name Casey pegram be being our resident

439
00:26:10,800 --> 00:26:14,680
Speaker 1: language of a file, I am now broadening your your

440
00:26:14,680 --> 00:26:17,280
Speaker 1: title to all languages. I want to give it a go.

441
00:26:17,760 --> 00:26:23,760
Speaker 1: How about maybe yes, yes, Casey on the case, Casey

442
00:26:23,800 --> 00:26:28,040
Speaker 1: big time on the case. Yeah that Naia. That really

443
00:26:28,160 --> 00:26:31,560
Speaker 1: is the kind of melodious part of it that really

444
00:26:31,600 --> 00:26:34,560
Speaker 1: makes you want to get tanked. Yeah right, it's you

445
00:26:34,560 --> 00:26:37,879
Speaker 1: feel like you're drinking a song. Weird killing it with

446
00:26:37,920 --> 00:26:41,560
Speaker 1: these alcohol taglines. So so they're gonna get paid in vodka.

447
00:26:42,359 --> 00:26:45,040
Speaker 1: And then when they take possession of all this vodka,

448
00:26:45,359 --> 00:26:49,160
Speaker 1: the Pepsi company gets the exclusive right to sell slowly

449
00:26:49,760 --> 00:26:54,440
Speaker 1: in the States. What happens here is is interesting because, uh,

450
00:26:54,480 --> 00:27:00,359
Speaker 1: the Soviet government begins creating Pepsi, and Pepsi begins selling

451
00:27:00,400 --> 00:27:03,640
Speaker 1: this vodka in the US, and in time it becomes

452
00:27:03,640 --> 00:27:07,000
Speaker 1: the second largest vodka brand in the country in the

453
00:27:07,080 --> 00:27:11,040
Speaker 1: United States. I mean, obviously this was a successful exchange

454
00:27:11,119 --> 00:27:14,080
Speaker 1: because Pepsi is still kicking. Ken Stoley is is one

455
00:27:14,080 --> 00:27:16,280
Speaker 1: of the Uh this is considered what is it a

456
00:27:16,320 --> 00:27:20,000
Speaker 1: midshelf vodka. It's not quite top shelf. It's not like

457
00:27:20,000 --> 00:27:23,240
Speaker 1: a gray goose. People do like a Stoley on the rocks.

458
00:27:23,240 --> 00:27:25,520
Speaker 1: I mean, I've seen fancy people order that at bars.

459
00:27:25,840 --> 00:27:28,600
Speaker 1: Yeah yeah, yeah, I've seen somebody with like a monocle

460
00:27:28,680 --> 00:27:31,960
Speaker 1: or a mink stole order a stoly and that also

461
00:27:32,040 --> 00:27:35,440
Speaker 1: doubles as a sword. I have one of those. Yeah, yeah,

462
00:27:35,440 --> 00:27:38,160
Speaker 1: I do. Yeah, actually we could, we could see each other.

463
00:27:38,520 --> 00:27:40,320
Speaker 1: I'll have to. I'll have to get it out next

464
00:27:40,359 --> 00:27:43,159
Speaker 1: time we record, please do. But the you know, Stoley

465
00:27:43,200 --> 00:27:47,080
Speaker 1: is definitely not that bottom shelf Mr. Boston kind of stuff.

466
00:27:47,880 --> 00:27:52,120
Speaker 1: Here's the thing, though, what pepsi was, Sully was real vodka,

467
00:27:52,240 --> 00:27:57,000
Speaker 1: genuine vodka. But what the Soviet government was selling as

468
00:27:57,560 --> 00:28:02,280
Speaker 1: pepsi was not this same thing that we would consider

469
00:28:02,440 --> 00:28:08,119
Speaker 1: pepsi today. It was it was apparently perceived by people

470
00:28:08,240 --> 00:28:13,000
Speaker 1: as being a Soviet product. And yeah, and then people

471
00:28:13,240 --> 00:28:16,320
Speaker 1: in Russia and in the USSR at the time, all

472
00:28:16,440 --> 00:28:20,560
Speaker 1: kind of the conventional wisdom was Soviet products are terrible,

473
00:28:21,160 --> 00:28:24,000
Speaker 1: so they thought it wasn't as good. They do still

474
00:28:24,040 --> 00:28:26,560
Speaker 1: have kind of a rap for that in those days.

475
00:28:26,560 --> 00:28:30,960
Speaker 1: Like there's some really interesting Soviet synthesizers. For example, um

476
00:28:31,000 --> 00:28:33,000
Speaker 1: to to put put my synth nerd hat back on

477
00:28:33,320 --> 00:28:35,560
Speaker 1: but they are a lot of them considered a little

478
00:28:35,560 --> 00:28:38,840
Speaker 1: bit problematic and buggy kind of. But there are a

479
00:28:38,880 --> 00:28:42,800
Speaker 1: few very sought after Soviet products and they're considered a

480
00:28:42,800 --> 00:28:46,080
Speaker 1: little bit inexpensive and kind of cheaply made, but pretty cool.

481
00:28:46,600 --> 00:28:50,320
Speaker 1: It's the same thing, dude, It's the same thing with automobiles.

482
00:28:50,480 --> 00:28:53,360
Speaker 1: Did a show a while back on cars behind the

483
00:28:53,400 --> 00:28:56,520
Speaker 1: Iron Kurt of course with Scott Benjamin on car stuff. Yep,

484
00:28:56,720 --> 00:28:59,560
Speaker 1: that's true. And uh that that episode is still out

485
00:28:59,600 --> 00:29:01,840
Speaker 1: and kicking somewhere if you want to learn more, and

486
00:29:01,880 --> 00:29:06,120
Speaker 1: then you can always dive into some sense the nursery

487
00:29:06,240 --> 00:29:09,600
Speaker 1: with my palkoll here. Uh, you've built us? Did you

488
00:29:09,640 --> 00:29:12,440
Speaker 1: build up? What did you build? Was about? I was

489
00:29:12,480 --> 00:29:15,120
Speaker 1: about to hold it up like the podcast listeners can

490
00:29:15,560 --> 00:29:18,640
Speaker 1: can can hear it, but you guys can see it's

491
00:29:18,720 --> 00:29:22,000
Speaker 1: right here. Yeah, it's this little mug uh d fam

492
00:29:22,160 --> 00:29:24,200
Speaker 1: drummer from another mother. I went to mog Fest a

493
00:29:24,200 --> 00:29:26,080
Speaker 1: few years ago when this was a prototype and there

494
00:29:26,120 --> 00:29:27,480
Speaker 1: was a little class where you were able to like

495
00:29:27,520 --> 00:29:29,920
Speaker 1: build one and sought her all the points and it works.

496
00:29:30,320 --> 00:29:33,000
Speaker 1: I I did successfully sought her all the points. Good

497
00:29:33,120 --> 00:29:37,280
Speaker 1: job man, and uh, and so we we know that

498
00:29:37,320 --> 00:29:41,920
Speaker 1: there was this reputation, uh that for Soviet made products

499
00:29:41,960 --> 00:29:46,280
Speaker 1: that continues even in the modern day, even actually down

500
00:29:46,320 --> 00:29:48,640
Speaker 1: to some of their m R. E S. For anyone

501
00:29:48,680 --> 00:29:51,200
Speaker 1: who listened to our earlier episode with Jacqueline ropos So.

502
00:29:51,920 --> 00:29:54,000
Speaker 1: And so there we go. They pulled off a coup.

503
00:29:54,520 --> 00:29:58,320
Speaker 1: They have made this huge deal to sell vodka. They

504
00:29:58,400 --> 00:30:01,360
Speaker 1: being Pepsi and the of your government has made this

505
00:30:01,480 --> 00:30:07,200
Speaker 1: huge deal to legally have this capitalistic product. But again

506
00:30:07,360 --> 00:30:11,040
Speaker 1: you might be saying to yourself, Casey nol Ben, you

507
00:30:11,440 --> 00:30:13,760
Speaker 1: told me that there was gonna be a navy at

508
00:30:13,800 --> 00:30:16,280
Speaker 1: some point, and you keep saying that there is. But

509
00:30:16,520 --> 00:30:19,320
Speaker 1: now you guys are just talking about like vodka and

510
00:30:19,480 --> 00:30:25,040
Speaker 1: weird photo ops. Well, here's the twist, ridiculous historians. You see,

511
00:30:25,080 --> 00:30:29,160
Speaker 1: Pepsi cuts a third deal with Russia, and this is

512
00:30:29,240 --> 00:30:32,760
Speaker 1: where I would say, maybe not the rubber hit the road, Uh,

513
00:30:32,880 --> 00:30:36,600
Speaker 1: maybe the soda hits the straw. By the late nineteen eighties,

514
00:30:36,880 --> 00:30:41,960
Speaker 1: Russians are drinking about a billion servings of pepsi per year.

515
00:30:42,240 --> 00:30:44,840
Speaker 1: What's a serving is that is is one can of serving?

516
00:30:45,040 --> 00:30:47,400
Speaker 1: Are they single serving? There like two servings in it can?

517
00:30:48,120 --> 00:30:51,360
Speaker 1: I don't uh, you know, for right now I'm looking

518
00:30:51,480 --> 00:30:54,640
Speaker 1: at I'm actually looking at my trustee can of Coca

519
00:30:54,640 --> 00:30:58,160
Speaker 1: cola here, no shade, I'm looking at a twelve floral

520
00:30:58,200 --> 00:31:02,680
Speaker 1: ounce or thirty five million leader floral ounce fluid. Yeah,

521
00:31:03,200 --> 00:31:05,760
Speaker 1: the floral No, keep it, keep it. I like the

522
00:31:05,800 --> 00:31:08,600
Speaker 1: idea of floral I like it too. It sounds very pleasant.

523
00:31:08,720 --> 00:31:10,680
Speaker 1: Maybe the world would be a better place if we

524
00:31:10,760 --> 00:31:13,080
Speaker 1: just measure things and flower. I don't I'm not hippy

525
00:31:13,200 --> 00:31:16,080
Speaker 1: enough for that to work. But but yeah, so one

526
00:31:16,960 --> 00:31:22,120
Speaker 1: one twelve fluid ounce can or three million leaders is

527
00:31:22,480 --> 00:31:26,680
Speaker 1: one serving. So so so let's just assume that that

528
00:31:26,720 --> 00:31:31,800
Speaker 1: holds true. Approximately a billion cans of pepsi a year.

529
00:31:32,360 --> 00:31:36,280
Speaker 1: Uh So, by nineteen eighty eight they'd reached peep peek pepsi,

530
00:31:36,440 --> 00:31:39,360
Speaker 1: let's call it um and they started running commercials. This

531
00:31:39,440 --> 00:31:42,920
Speaker 1: is also in the years uh when Michael Jackson was

532
00:31:42,960 --> 00:31:46,160
Speaker 1: like really making a splash in the pepsi ads. And

533
00:31:46,240 --> 00:31:49,000
Speaker 1: I think there was that one ad in the States

534
00:31:49,000 --> 00:31:52,080
Speaker 1: where he burned his hair quite badly. Um. But yeah,

535
00:31:52,120 --> 00:31:54,720
Speaker 1: he was huge in Russia as well, and a lot

536
00:31:54,760 --> 00:31:58,760
Speaker 1: of these ads got were starring the King of pop himself. Um.

537
00:31:58,840 --> 00:32:02,800
Speaker 1: So the demand was just really, really really high, and

538
00:32:02,880 --> 00:32:06,560
Speaker 1: the bartering situation was fine because Stoly was doing well

539
00:32:06,640 --> 00:32:10,320
Speaker 1: in the US. Like we said, um, but here's the problem.

540
00:32:10,400 --> 00:32:14,640
Speaker 1: That demand for the product pepsi on the Russian side

541
00:32:15,040 --> 00:32:18,560
Speaker 1: was higher than they had vodka to barter with. Let's

542
00:32:18,640 --> 00:32:21,320
Speaker 1: let's call it all the vodka in Russia, you know,

543
00:32:21,440 --> 00:32:24,680
Speaker 1: couldn't buy them the amount of pepsi cola they they're

544
00:32:24,760 --> 00:32:28,080
Speaker 1: people needed to consume. And add to that, there was

545
00:32:28,280 --> 00:32:32,400
Speaker 1: a US boycott of Stoly as a response to the

546
00:32:32,440 --> 00:32:36,960
Speaker 1: Soviet Afghan War, and and Pepsi needed something else because

547
00:32:36,960 --> 00:32:41,160
Speaker 1: people weren't buying vodka. The vodka agreement by this point

548
00:32:41,240 --> 00:32:44,600
Speaker 1: is set to expire in nineteen eighty nine, so just

549
00:32:44,640 --> 00:32:49,120
Speaker 1: to just to recap their pepsi had exclusivity until nine,

550
00:32:50,600 --> 00:32:55,120
Speaker 1: but they had vodka until nineteen eighty nine, and they

551
00:32:55,120 --> 00:32:58,680
Speaker 1: were they were worried because the Soviet Union over this time,

552
00:32:58,720 --> 00:33:02,240
Speaker 1: it changed fundamentally. You know, Gorbachev is now the premier,

553
00:33:02,600 --> 00:33:08,360
Speaker 1: and he has these domestic reforms that are meant to

554
00:33:08,640 --> 00:33:14,560
Speaker 1: save the USSR and a bunch of restructuring, transparency, moves, arms,

555
00:33:14,560 --> 00:33:19,920
Speaker 1: controlled deals, and he wants to give new capitalist consumer

556
00:33:20,040 --> 00:33:23,360
Speaker 1: goods to the economy to try to improve the standard

557
00:33:23,360 --> 00:33:26,520
Speaker 1: of living, and PEPSI is like you said, man, they're

558
00:33:26,520 --> 00:33:30,440
Speaker 1: going gangbusters. They're selling uh three million rubles a year

559
00:33:30,480 --> 00:33:33,520
Speaker 1: worth of soda in the USSR. They want to expand,

560
00:33:33,840 --> 00:33:36,680
Speaker 1: they want to have like twenty six new bottling plants.

561
00:33:36,920 --> 00:33:39,840
Speaker 1: They think their sales are probably gonna top over the

562
00:33:39,880 --> 00:33:44,040
Speaker 1: equivalent of three billion dollars US. And then they were

563
00:33:44,080 --> 00:33:47,400
Speaker 1: also you know, they were brainstorming. They were like, hey,

564
00:33:47,760 --> 00:33:50,520
Speaker 1: you know what Moscow and St. Petersburg could use, maybe

565
00:33:50,560 --> 00:33:53,440
Speaker 1: some pizza huts. This is back when pizza huts were classy,

566
00:33:53,600 --> 00:33:55,000
Speaker 1: you know what I mean, where you could sit down

567
00:33:55,000 --> 00:33:57,480
Speaker 1: in the restaurant. They have salabar and stuff, really nice

568
00:33:57,480 --> 00:34:01,240
Speaker 1: salad bar, really cool movie high ends. I remember getting

569
00:34:01,480 --> 00:34:04,720
Speaker 1: Back to the Future sunglasses that you get you could

570
00:34:04,760 --> 00:34:06,920
Speaker 1: only get it pizza hut, you know with your order.

571
00:34:07,200 --> 00:34:09,560
Speaker 1: It was like way cooler than a happy meal toy.

572
00:34:09,640 --> 00:34:12,120
Speaker 1: It felt like a real item, like of like you know,

573
00:34:12,200 --> 00:34:15,719
Speaker 1: cultural importance. Yeah, agreed. Do you guys remember the book

574
00:34:15,719 --> 00:34:18,640
Speaker 1: at program? Yes, I have a shirt from book It.

575
00:34:19,440 --> 00:34:21,759
Speaker 1: That's my Pizza Hut association is just going there after

576
00:34:21,800 --> 00:34:24,200
Speaker 1: school and like getting the free pizza and reading books.

577
00:34:24,400 --> 00:34:26,759
Speaker 1: Holy crafty. You gotta wonder light who struck up that?

578
00:34:27,000 --> 00:34:30,560
Speaker 1: You'll talk about exclusivity, right, book It and pizza parties

579
00:34:30,600 --> 00:34:34,160
Speaker 1: in general. Pizza Hut kind of had the racket, ran

580
00:34:34,280 --> 00:34:37,319
Speaker 1: the gamut on pizza parties for kids. There were no

581
00:34:37,400 --> 00:34:40,520
Speaker 1: Domino's pizza parties. It was always the Hut. Yeah, Yeah,

582
00:34:41,000 --> 00:34:45,480
Speaker 1: Domino's was home pizza. Pizza Hut was social event. Pizza casey,

583
00:34:45,520 --> 00:34:47,759
Speaker 1: I'm so glad that you mentioned book It. Uh. I

584
00:34:47,840 --> 00:34:51,279
Speaker 1: want to shout out that program for anybody who is unfamiliar.

585
00:34:51,640 --> 00:34:55,719
Speaker 1: Book It was wasn't I think is because they're still

586
00:34:55,719 --> 00:34:58,000
Speaker 1: on Twitter and I actually communicate with them on Twitter.

587
00:34:58,360 --> 00:35:01,839
Speaker 1: Book It was this program for children here in the

588
00:35:01,920 --> 00:35:04,080
Speaker 1: US for sure, maybe in other parts of the world,

589
00:35:04,680 --> 00:35:08,520
Speaker 1: wherein you would have a set amount of books that

590
00:35:08,600 --> 00:35:12,880
Speaker 1: you would read and you would be rewarded with different levels. Right,

591
00:35:12,920 --> 00:35:15,040
Speaker 1: you would get a button, you might get a T shirt.

592
00:35:15,120 --> 00:35:18,000
Speaker 1: But the big thing was if you mind, if you

593
00:35:18,200 --> 00:35:21,440
Speaker 1: minded your p's and ques, you could get your own

594
00:35:21,600 --> 00:35:24,880
Speaker 1: pizza calling a tiny pizza a personal pan pizza, by

595
00:35:24,880 --> 00:35:28,560
Speaker 1: the way, stroke of genius and by the way, one

596
00:35:28,600 --> 00:35:31,959
Speaker 1: serving size personal pan. It's for you. You can beat

597
00:35:31,960 --> 00:35:35,319
Speaker 1: the whole thing. One serving. Yeah, this isn't like it's

598
00:35:35,320 --> 00:35:37,640
Speaker 1: not one of those situations where you order fries and

599
00:35:37,680 --> 00:35:40,279
Speaker 1: someone snags one. It's true. Hang on, guys, I gotta

600
00:35:40,320 --> 00:35:42,319
Speaker 1: let my cat out. You might hear some mewing. Hang on,

601
00:35:42,760 --> 00:35:44,200
Speaker 1: this this is just real. This is real life. We're

602
00:35:44,200 --> 00:35:49,560
Speaker 1: gonna leave this in. Yeah, I hear him. Yeah, well

603
00:35:49,560 --> 00:35:51,920
Speaker 1: that might be. I can't tell that's his cat or

604
00:35:52,000 --> 00:35:57,239
Speaker 1: my cat was Okay, hang on, no, my cat's going

605
00:35:57,280 --> 00:35:59,879
Speaker 1: to They must have heard yours. What really, I've got

606
00:36:00,000 --> 00:36:04,120
Speaker 1: two cats, Yeah, one super chunk and then Dr Vankman,

607
00:36:04,160 --> 00:36:07,640
Speaker 1: who is the louder one, So the scientist of the two, right, right,

608
00:36:07,719 --> 00:36:11,239
Speaker 1: he's he's our Bill Murray. But if you guys hear him,

609
00:36:11,320 --> 00:36:15,480
Speaker 1: just let me know and I'll I'll handle it. So,

610
00:36:15,480 --> 00:36:18,400
Speaker 1: so here we go. They want to open a pizza hut.

611
00:36:18,719 --> 00:36:21,160
Speaker 1: Pizza Hut is awesome, or pizza Hut was at least

612
00:36:21,160 --> 00:36:25,279
Speaker 1: awesome back in the day, pepsi exclusively if I'm not mistaken, right,

613
00:36:25,360 --> 00:36:27,640
Speaker 1: wasn't that the thing? Well? There they have the same owner,

614
00:36:27,760 --> 00:36:31,520
Speaker 1: that's right, Yeah, exactly. Uh, and so things are going gangbusters.

615
00:36:31,920 --> 00:36:35,839
Speaker 1: But there's a complication. There's another complication. The problem is

616
00:36:35,960 --> 00:36:40,000
Speaker 1: the Soviet ruble still worthless on the international currency market,

617
00:36:40,520 --> 00:36:44,320
Speaker 1: and selling that vodka it no longer makes enough scratch

618
00:36:44,400 --> 00:36:48,600
Speaker 1: to cover the amount of Pepsi that the company wants

619
00:36:48,680 --> 00:36:52,080
Speaker 1: to sell. So they go back to the drawing board,

620
00:36:52,200 --> 00:36:55,480
Speaker 1: go back to the bartering table, and they say, look,

621
00:36:55,920 --> 00:36:58,000
Speaker 1: the Soviet government is going to have to come up

622
00:36:58,040 --> 00:37:01,399
Speaker 1: with something else to pay us, with something other than

623
00:37:01,520 --> 00:37:05,560
Speaker 1: vodka that we can sell on the international market. And

624
00:37:05,640 --> 00:37:08,120
Speaker 1: it can't be money because the money doesn't work in

625
00:37:08,160 --> 00:37:10,320
Speaker 1: the rest of the world, and it can't be vodka

626
00:37:10,520 --> 00:37:13,160
Speaker 1: because of the boycott. But it has to be something.

627
00:37:13,280 --> 00:37:16,440
Speaker 1: So they start thinking outside the pizza box. Yeah, they

628
00:37:16,440 --> 00:37:19,799
Speaker 1: sure do, uh, And in the spring of ninety nine

629
00:37:19,880 --> 00:37:25,040
Speaker 1: they come to an agreement. Pepsi becomes the proud owner

630
00:37:25,840 --> 00:37:32,359
Speaker 1: of seventeen UH Soviet submarines, three warships UM, including a

631
00:37:32,440 --> 00:37:37,320
Speaker 1: decommissioned frigate which I love, I love a frigate, a cruiser,

632
00:37:37,560 --> 00:37:41,800
Speaker 1: and a destroyer UM. And the idea here was obviously,

633
00:37:41,960 --> 00:37:44,800
Speaker 1: you know, very cute, and in the way this episode

634
00:37:44,800 --> 00:37:47,480
Speaker 1: was named, you know that that Pepsi had this big navy.

635
00:37:47,760 --> 00:37:49,880
Speaker 1: They were not intending to take over the world with

636
00:37:49,920 --> 00:37:53,839
Speaker 1: their navy. They just needed something that they could liquidate, right,

637
00:37:54,280 --> 00:37:57,480
Speaker 1: and their goal for this stuff was to sell it

638
00:37:57,560 --> 00:38:01,360
Speaker 1: as scrap. These were not new, These were outdated a

639
00:38:01,600 --> 00:38:07,239
Speaker 1: decommissioned military vessels. Correct, Yeah, yeah, that's correct. Uh. The

640
00:38:07,320 --> 00:38:10,799
Speaker 1: frigate was decommissioned, as you said. Even the stuff that

641
00:38:10,960 --> 00:38:16,080
Speaker 1: wasn't decommissioned was old and outdated. Pepsi also got some

642
00:38:16,200 --> 00:38:21,120
Speaker 1: Soviet oil tankers and those they either least or they

643
00:38:21,239 --> 00:38:26,040
Speaker 1: sold out right, uh, in partnership with the company in Norway.

644
00:38:26,160 --> 00:38:30,480
Speaker 1: And so technically, yes, they did have a navy for

645
00:38:30,520 --> 00:38:34,080
Speaker 1: a second, but they had no no plans to wage

646
00:38:34,120 --> 00:38:36,320
Speaker 1: war on Coca Cola or something that we're going to

647
00:38:36,400 --> 00:38:41,000
Speaker 1: invade Atlanta, Georgia, which would have been interesting. But they

648
00:38:41,040 --> 00:38:44,240
Speaker 1: did meet their bottom line because now with the money

649
00:38:44,280 --> 00:38:49,400
Speaker 1: they make for scrapping this flotilla, they sold it in Sweden, right, Uh,

650
00:38:49,480 --> 00:38:52,440
Speaker 1: And the money they make from leasing or selling these

651
00:38:52,480 --> 00:38:57,120
Speaker 1: oil tankers lets them double the more than double actually

652
00:38:57,160 --> 00:39:01,080
Speaker 1: the Pepsi bottling plants in the Soviet Union. And then,

653
00:39:01,120 --> 00:39:07,440
Speaker 1: of course, instantly, because people back then loved weird jokes

654
00:39:07,480 --> 00:39:11,880
Speaker 1: as much as we do now in people immediately started

655
00:39:11,960 --> 00:39:16,160
Speaker 1: joking about the coal awards on the high seas and uh,

656
00:39:16,200 --> 00:39:18,960
Speaker 1: this guy Kendall, who was of course still in in

657
00:39:19,080 --> 00:39:23,239
Speaker 1: the mix. He is buddied up so deep with the

658
00:39:23,280 --> 00:39:28,799
Speaker 1: presidential administration. He's like talking to Brent Snowcroft, who was

659
00:39:28,840 --> 00:39:32,000
Speaker 1: the National Security Advisor at the time, and he's like, Hey,

660
00:39:32,440 --> 00:39:35,200
Speaker 1: we're disarmed in the Soviet Union faster than you are.

661
00:39:35,600 --> 00:39:40,040
Speaker 1: Very clever, very clever. Kendall was his name, Brent. He

662
00:39:40,080 --> 00:39:42,720
Speaker 1: seems like a Brent to me. Brent is the National

663
00:39:42,800 --> 00:39:45,600
Speaker 1: Security Advisor. Okay, what was Kendall's first name? He still

664
00:39:45,600 --> 00:39:49,399
Speaker 1: seems that Donald's. I'm gonna call him don I'm gonna

665
00:39:49,440 --> 00:39:52,800
Speaker 1: call him Donnie, real clever Donnie. He's like a child

666
00:39:52,920 --> 00:39:56,160
Speaker 1: that walks in in the middle of a movie. That's

667
00:39:56,160 --> 00:39:59,240
Speaker 1: a that's a big Lebowskie reference to step as Himmy's

668
00:39:59,280 --> 00:40:02,600
Speaker 1: character Donnie. R I p Donnie unless he was actually

669
00:40:02,600 --> 00:40:05,280
Speaker 1: a figment of the dude's imagination. That is a theory

670
00:40:05,800 --> 00:40:09,080
Speaker 1: floating out out there in the in the internet atmosphere.

671
00:40:09,160 --> 00:40:14,200
Speaker 1: But I personally believe Donnie was real. You know, I

672
00:40:14,200 --> 00:40:19,799
Speaker 1: I've got opinions. They've got opinions, but okay, save them. Well,

673
00:40:19,880 --> 00:40:23,160
Speaker 1: I I think there's I think that big Lebowski is

674
00:40:23,440 --> 00:40:28,719
Speaker 1: purposely written in this sort of um uber medicognitive way,

675
00:40:28,880 --> 00:40:32,920
Speaker 1: so so that it's designed to have those theories that

676
00:40:33,080 --> 00:40:37,200
Speaker 1: can't really be disproven, but can't really be proven it's

677
00:40:37,200 --> 00:40:40,120
Speaker 1: fun to think about. I can see that. Yeah, I see.

678
00:40:40,120 --> 00:40:42,319
Speaker 1: I would describe what you're saying is like it's it's

679
00:40:42,320 --> 00:40:46,200
Speaker 1: almost hyper stylized to the point where you can't quite

680
00:40:46,600 --> 00:40:48,680
Speaker 1: you have to suspend disbelief the whole time. The whole

681
00:40:48,719 --> 00:40:50,840
Speaker 1: thing is almost feels like a farce, and it doesn't

682
00:40:50,840 --> 00:40:54,600
Speaker 1: feel very like cinema verity. It's very much like absurdist

683
00:40:54,640 --> 00:40:56,799
Speaker 1: and kind of all bets are off because you don't

684
00:40:56,800 --> 00:40:59,719
Speaker 1: really have a sense of like the timeline or you know,

685
00:41:00,040 --> 00:41:03,560
Speaker 1: people's relationships exactly Like, it's all very kind of up

686
00:41:03,600 --> 00:41:04,960
Speaker 1: in the air. I see what you're saying, man, and

687
00:41:05,000 --> 00:41:08,319
Speaker 1: I like it. Thanks man, uh and shout out to

688
00:41:08,480 --> 00:41:10,799
Speaker 1: an old friend of mine that I'm not gonna I'm

689
00:41:10,840 --> 00:41:15,160
Speaker 1: not gonna site by name who once uh told me

690
00:41:15,200 --> 00:41:17,359
Speaker 1: to get my life together and to regard the Big

691
00:41:17,440 --> 00:41:21,799
Speaker 1: Lebowski as quote a cautionary tale. Yeah, I remember, that's

692
00:41:21,840 --> 00:41:25,719
Speaker 1: pretty rough. Was it the dude? No, No, it's not

693
00:41:25,800 --> 00:41:27,720
Speaker 1: the dude as I'm sure the dude would be fine

694
00:41:28,360 --> 00:41:31,360
Speaker 1: with with the way we live our lives, right, he abides,

695
00:41:36,760 --> 00:41:40,719
Speaker 1: We are making an exception today. In addition to to

696
00:41:41,120 --> 00:41:46,680
Speaker 1: our exceptional recording circumstances, today's tale is going into the

697
00:41:46,800 --> 00:41:50,399
Speaker 1: nineteen nineties, which no long time listeners. We rarely do.

698
00:41:50,520 --> 00:41:52,680
Speaker 1: We only do it when it's important. We have one

699
00:41:52,760 --> 00:41:54,759
Speaker 1: rule on our show, which is that we we want

700
00:41:54,760 --> 00:41:58,640
Speaker 1: to consider history before the nineteen nineties. But this, this

701
00:41:58,719 --> 00:42:01,440
Speaker 1: tale takes us just a little past that. Well, I

702
00:42:01,480 --> 00:42:03,600
Speaker 1: thought our cut off was like ninety three because of

703
00:42:03,600 --> 00:42:07,239
Speaker 1: a part time Oh yeah, okay, so we're we're with him.

704
00:42:07,280 --> 00:42:10,560
Speaker 1: We're worth the limits here where this is. Yeah, we're

705
00:42:10,600 --> 00:42:13,839
Speaker 1: on the border. Fine, yeah, okay, yeah, good call. So

706
00:42:14,080 --> 00:42:19,520
Speaker 1: the Soviet Union collapses in and with that, the Pepsi

707
00:42:19,600 --> 00:42:24,560
Speaker 1: deal collapses, and they've gone from having this you know,

708
00:42:24,719 --> 00:42:30,319
Speaker 1: decades long balancing act that that is very profitable for

709
00:42:30,360 --> 00:42:33,960
Speaker 1: them at times into this mad dash to try to

710
00:42:34,120 --> 00:42:38,680
Speaker 1: get all of their stuff back before it is taken

711
00:42:38,719 --> 00:42:42,200
Speaker 1: away by the different governments pro that are popping up.

712
00:42:42,680 --> 00:42:46,400
Speaker 1: Uh So, the l A Times has this interesting article

713
00:42:46,800 --> 00:42:50,799
Speaker 1: where they talk about how pizza huts are you know,

714
00:42:51,080 --> 00:42:56,040
Speaker 1: kind of turned into garbage or they're made much less

715
00:42:56,040 --> 00:43:00,920
Speaker 1: cool because of how their supply chains, like how the

716
00:43:01,000 --> 00:43:04,800
Speaker 1: how their supply chains get complicated by these redrawn borders

717
00:43:05,040 --> 00:43:08,279
Speaker 1: that start getting mozzarella from Lithuania and stuff like that.

718
00:43:08,880 --> 00:43:12,959
Speaker 1: And they're partially those those ships that they had were

719
00:43:13,000 --> 00:43:17,480
Speaker 1: stranded in Ukraine, and now the country of Ukraine says

720
00:43:18,360 --> 00:43:20,160
Speaker 1: we want to cut We want a piece of the

721
00:43:20,200 --> 00:43:24,840
Speaker 1: pie if you want these ships. And this UH to

722
00:43:25,080 --> 00:43:28,080
Speaker 1: our boy Donnie Kendall, by the way, is retired, and

723
00:43:28,200 --> 00:43:31,560
Speaker 1: he is still sore about it. He says, oh my gosh,

724
00:43:31,800 --> 00:43:34,640
Speaker 1: the USSR has gone out of business, because that's the

725
00:43:34,680 --> 00:43:38,839
Speaker 1: way he thinks about things exactly. I can understand that.

726
00:43:39,080 --> 00:43:40,799
Speaker 1: And so like we said, I mean, PEPSI did have

727
00:43:40,920 --> 00:43:47,720
Speaker 1: this pretty sweetheart deal exclusive agreement with UH with with Russia. UM,

728
00:43:47,760 --> 00:43:50,200
Speaker 1: but you know, like all good things, they must come

729
00:43:50,200 --> 00:43:54,040
Speaker 1: to an end. And eventually, UM their biggest competition Coca Cola.

730
00:43:54,440 --> 00:43:56,080
Speaker 1: And I believe I can speak for you as well,

731
00:43:56,120 --> 00:44:00,360
Speaker 1: Ben when I say the superior cola, UH came rushing

732
00:44:00,400 --> 00:44:02,760
Speaker 1: in and wanted to get a piece of that action

733
00:44:03,280 --> 00:44:07,000
Speaker 1: came rushing in. Yes, yes, that is I intended that

734
00:44:07,719 --> 00:44:10,600
Speaker 1: from the from from the moment ago. So yeah, it's

735
00:44:10,640 --> 00:44:15,359
Speaker 1: it's correct. They're aggressive and they are the new kid

736
00:44:15,440 --> 00:44:18,360
Speaker 1: on town. Uh, they don't have maybe some of the

737
00:44:18,440 --> 00:44:24,520
Speaker 1: association's uh cultural associations that Pepsi had, you know, accumulated

738
00:44:24,600 --> 00:44:27,960
Speaker 1: during its time in the USSR. And Pepsi tries a

739
00:44:28,000 --> 00:44:31,279
Speaker 1: bunch of different marketing campaigns. You know, they've always been

740
00:44:31,320 --> 00:44:35,840
Speaker 1: pretty um, pretty original with their marketing campaigns, sometimes for

741
00:44:35,880 --> 00:44:39,920
Speaker 1: better or for worse. But Coca Cola is very good

742
00:44:39,920 --> 00:44:44,320
Speaker 1: at marketing too. Right now, the world as it stands,

743
00:44:44,360 --> 00:44:46,799
Speaker 1: if you go to Russia, it'll be easy to find

744
00:44:46,840 --> 00:44:51,600
Speaker 1: Pepsi because Russia is still Pepsi's second biggest market outside

745
00:44:51,600 --> 00:44:57,080
Speaker 1: of the US. However, Coca Cola, after just a few

746
00:44:57,200 --> 00:45:00,319
Speaker 1: years after you know, quote unquote entering the chat, entering

747
00:45:00,360 --> 00:45:04,200
Speaker 1: the game, Coca Cola, uh, beats Pepsi out. And so

748
00:45:04,280 --> 00:45:08,960
Speaker 1: now even though Russia is Pepsi's second biggest market, coke

749
00:45:09,239 --> 00:45:15,040
Speaker 1: is the most popular soda in Russia, thank god, right. Uh.

750
00:45:15,080 --> 00:45:20,879
Speaker 1: And in the famous Pepsi billboards over Pushkin Square were

751
00:45:20,920 --> 00:45:27,040
Speaker 1: actually torn down, leading the author of fantastic Atlas Obscura

752
00:45:27,200 --> 00:45:31,279
Speaker 1: article to conclude maybe Pepsi should have held onto that

753
00:45:31,400 --> 00:45:34,640
Speaker 1: destroyer after all, so they could have went like strong

754
00:45:34,719 --> 00:45:37,839
Speaker 1: arm their way back into the market place. I don't, yeah,

755
00:45:37,920 --> 00:45:41,200
Speaker 1: I don't. I don't get you know, studies show it's

756
00:45:41,239 --> 00:45:44,000
Speaker 1: it's pretty difficult to wage war on an idea. And

757
00:45:44,280 --> 00:45:46,920
Speaker 1: uh and I gotta say, man, coke is just great.

758
00:45:47,320 --> 00:45:49,680
Speaker 1: I I gotta say to ben Um. I think this

759
00:45:49,760 --> 00:45:52,799
Speaker 1: story ultimately has a happy ending because Pepsi's reign of

760
00:45:52,960 --> 00:45:57,040
Speaker 1: terror over the poor, hapless people of Russia who were

761
00:45:57,120 --> 00:46:00,879
Speaker 1: unaware of the superior product cocacola. Uh I had gone

762
00:46:00,920 --> 00:46:03,480
Speaker 1: on too long, my friend, and I'm glad to see

763
00:46:03,480 --> 00:46:06,560
Speaker 1: it finally come to an end. Well, you know, I

764
00:46:06,600 --> 00:46:09,840
Speaker 1: am very much ado as Thou wilt kind of person,

765
00:46:09,960 --> 00:46:11,600
Speaker 1: and I know that there are a ton of people

766
00:46:11,600 --> 00:46:14,400
Speaker 1: who like Pepsi and that's great, you know, because that's

767
00:46:14,480 --> 00:46:16,680
Speaker 1: less Pepsi that I have to run into in the field.

768
00:46:16,880 --> 00:46:19,719
Speaker 1: And uh, I appreciate everybody taking the hit for me,

769
00:46:19,960 --> 00:46:22,879
Speaker 1: and I already have enough friends, so it's fine. There

770
00:46:22,920 --> 00:46:24,600
Speaker 1: we go. I do want to say, I do want

771
00:46:24,600 --> 00:46:27,040
Speaker 1: to say one other thing though, just as a as

772
00:46:27,040 --> 00:46:29,440
Speaker 1: a wrap up about this is something I wanted to

773
00:46:29,560 --> 00:46:34,360
Speaker 1: check with you guys. Uh. We mentioned Pepsi's crazy marketing campaigns.

774
00:46:35,440 --> 00:46:39,040
Speaker 1: Do you guys remember Pepsi points. There was this huge

775
00:46:39,400 --> 00:46:43,800
Speaker 1: commercial campaign, um, I think back in the late nineties

776
00:46:44,239 --> 00:46:48,680
Speaker 1: where Pepsi was. This was all over TV. They said,

777
00:46:48,680 --> 00:46:50,799
Speaker 1: Pepsi was like, save up your Pepsi points, look at

778
00:46:50,840 --> 00:46:53,520
Speaker 1: all this cool stuff you can get. And one of

779
00:46:53,560 --> 00:46:57,400
Speaker 1: their things that you could allegedly get was for seven

780
00:46:57,520 --> 00:47:01,840
Speaker 1: million Pepsi points. You could have of this commercial implied

781
00:47:02,080 --> 00:47:05,480
Speaker 1: an a V eight Harrier to jump jet. Do you

782
00:47:05,480 --> 00:47:08,040
Speaker 1: think they made they got that as a barner with

783
00:47:08,120 --> 00:47:12,399
Speaker 1: some other weird backroom dealing with another country I trying

784
00:47:12,400 --> 00:47:13,960
Speaker 1: to offload. Do you think they have like a secret

785
00:47:14,040 --> 00:47:19,560
Speaker 1: storehouse full of like decommissioned war equipment. Wouldn't that be cool?

786
00:47:19,880 --> 00:47:24,399
Speaker 1: Maybe secretly an army this whole time. This actually went

787
00:47:24,440 --> 00:47:28,120
Speaker 1: to court because a guy named John Leonard sued PepsiCo

788
00:47:28,200 --> 00:47:31,920
Speaker 1: and tried to enforce their offer to give him the jet.

789
00:47:32,680 --> 00:47:36,160
Speaker 1: Long story short, he didn't actually get seven million Pepsi points.

790
00:47:36,600 --> 00:47:39,200
Speaker 1: He read the fine print of the contest and he

791
00:47:39,320 --> 00:47:42,800
Speaker 1: sent a certified check for seven hundred thousand, eight dollars

792
00:47:42,800 --> 00:47:46,080
Speaker 1: and fifty cents. That would be the cash value of

793
00:47:46,120 --> 00:47:49,560
Speaker 1: those pepsi points and uh then he also paid a

794
00:47:49,600 --> 00:47:56,880
Speaker 1: ten dollar shipping in handling fee. They they ultimately, uh,

795
00:47:57,600 --> 00:48:01,319
Speaker 1: they ultimately rejected his claims though, but he did go

796
00:48:01,400 --> 00:48:04,640
Speaker 1: to court. He just didn't get the jet. So that

797
00:48:04,640 --> 00:48:09,560
Speaker 1: that I guess that concludes today's episode. Um, you know, Casey,

798
00:48:09,719 --> 00:48:15,840
Speaker 1: you have been sitting patient and taciturn while well my

799
00:48:15,920 --> 00:48:20,440
Speaker 1: co host and I are clearly being pretty pretty anti

800
00:48:20,480 --> 00:48:23,520
Speaker 1: pepsi and I wonder do you have a do you

801
00:48:23,520 --> 00:48:25,279
Speaker 1: have a can in this race? Do you have a

802
00:48:25,280 --> 00:48:28,040
Speaker 1: candy kick here? Oh? Yeah, I'm I'm completely in the

803
00:48:28,080 --> 00:48:32,239
Speaker 1: coke camp. So we are a thoroughly coke friendly podcast.

804
00:48:32,719 --> 00:48:37,239
Speaker 1: Casey on the case of Coca Cola. You can even

805
00:48:37,280 --> 00:48:39,680
Speaker 1: buy it by the case. What is a case? So, like,

806
00:48:39,680 --> 00:48:42,439
Speaker 1: what are the units? You got like a like twelve right,

807
00:48:42,520 --> 00:48:45,080
Speaker 1: you get like the thing where it's like the there

808
00:48:45,200 --> 00:48:47,080
Speaker 1: it's two levels and they're stacked on top of each

809
00:48:47,080 --> 00:48:49,840
Speaker 1: other and it's kind of uh like a like a

810
00:48:49,920 --> 00:48:54,240
Speaker 1: rectanging sort of shape. Yeah, that's a case. That's a case. Okay,

811
00:48:54,360 --> 00:48:56,640
Speaker 1: So what's the step about it? I guess that could

812
00:48:56,719 --> 00:48:59,480
Speaker 1: also be a case. I guess a brick maybe, Yeah,

813
00:48:59,520 --> 00:49:01,760
Speaker 1: because that's twenty four. You can see that. That's twenty

814
00:49:01,760 --> 00:49:03,880
Speaker 1: four kids. You can see those at Costco and stuff.

815
00:49:04,160 --> 00:49:06,360
Speaker 1: That's true. Okay, well, well we'll get to the bottom

816
00:49:06,360 --> 00:49:09,400
Speaker 1: of these uh these numbers eventually, but in the meantime,

817
00:49:10,040 --> 00:49:13,560
Speaker 1: huge thanks to super producer Casey Pagraham. Thank god you'

818
00:49:13,640 --> 00:49:17,360
Speaker 1: a cokesman, because I didn't want to have to disown you. Um,

819
00:49:17,440 --> 00:49:20,760
Speaker 1: so we're good. Big thanks to Alex Williams who composed

820
00:49:20,760 --> 00:49:25,080
Speaker 1: our theme. Gabe Losier, hero of the day, who hipped

821
00:49:25,120 --> 00:49:27,440
Speaker 1: us to this incredible topic. We would never have known

822
00:49:27,480 --> 00:49:29,920
Speaker 1: about this if it wasn't for Gabe. Thank you Gabe. Um.

823
00:49:30,360 --> 00:49:34,520
Speaker 1: Despite Quarantine's aside, um, we will still have Gabe joining

824
00:49:34,600 --> 00:49:38,000
Speaker 1: us on this party eventually, um, hopefully sooner than later.

825
00:49:38,000 --> 00:49:41,279
Speaker 1: What do you say, man, Yeah, absolutely, we are in

826
00:49:41,400 --> 00:49:44,000
Speaker 1: contact with Gabe, who is real. You can hear him

827
00:49:44,000 --> 00:49:47,200
Speaker 1: on Part Time Genius and we're excited to get him

828
00:49:47,320 --> 00:49:51,880
Speaker 1: on the show. Finally. Additionally, we'd like to thank Christopher

829
00:49:51,920 --> 00:49:54,920
Speaker 1: hasci Otis. We would like to thank Eve's Jeff Cote

830
00:49:55,000 --> 00:49:56,920
Speaker 1: I have saying we would like to let's just say it,

831
00:49:57,080 --> 00:50:00,000
Speaker 1: thank you, Chris, thank you Eves. Oh. Speaking of Christopher

832
00:50:00,080 --> 00:50:03,279
Speaker 1: Sciotas quick Plug you, and I appeared on one of

833
00:50:03,360 --> 00:50:08,799
Speaker 1: Christopher's new food podcasts, Food Court with Richard Blaze, which

834
00:50:08,840 --> 00:50:11,160
Speaker 1: I think you can find right now out there in

835
00:50:11,239 --> 00:50:14,600
Speaker 1: the in the podcast usphere where we debate the merits

836
00:50:14,640 --> 00:50:18,359
Speaker 1: of sausage versus bacon. Um. And it's a really fun show.

837
00:50:18,440 --> 00:50:21,040
Speaker 1: Yeah yeah, yeah, and uh, you can hear you can

838
00:50:21,080 --> 00:50:24,280
Speaker 1: hear that episode. You can also hear some other folks

839
00:50:24,320 --> 00:50:26,600
Speaker 1: in our network. I believe that the host of our

840
00:50:26,640 --> 00:50:30,600
Speaker 1: sister podcast, Saver are are going to be weighing in.

841
00:50:30,960 --> 00:50:34,960
Speaker 1: Uh spoiler alert. I think their debate is cake versus pie,

842
00:50:35,480 --> 00:50:40,360
Speaker 1: so please listen. We're surprised that these are intense debates. Uh.

843
00:50:40,520 --> 00:50:43,280
Speaker 1: Richard Blaze is an awesome host. It's really cool show.

844
00:50:43,480 --> 00:50:45,920
Speaker 1: I actually hope to see it live one day, but

845
00:50:46,120 --> 00:50:48,279
Speaker 1: check it out now. It's available wherever you listen to

846
00:50:48,280 --> 00:50:51,719
Speaker 1: your favorite shows. UM. Are very last note, you know,

847
00:50:51,760 --> 00:50:56,480
Speaker 1: whether whatever you drink, whether it's uh soda slowly pepsi

848
00:50:56,600 --> 00:50:59,839
Speaker 1: or coke. Uh, we're very very glad that you tuned

849
00:50:59,840 --> 00:51:04,000
Speaker 1: to and we hope that you are weathering these strange times. Uh,

850
00:51:04,000 --> 00:51:06,719
Speaker 1: and we hope that you you know, we hope that

851
00:51:06,760 --> 00:51:08,760
Speaker 1: you reach out to us. Of course, as we always

852
00:51:08,760 --> 00:51:11,440
Speaker 1: say as a show, we are a community. You can

853
00:51:11,480 --> 00:51:13,360
Speaker 1: find us on all the places we named at the

854
00:51:13,400 --> 00:51:15,160
Speaker 1: top of the show, but you can also find us

855
00:51:15,200 --> 00:51:18,560
Speaker 1: as people because to steal a line from Fox News,

856
00:51:18,960 --> 00:51:22,759
Speaker 1: now more than ever, it's important to remember that we're

857
00:51:22,760 --> 00:51:26,319
Speaker 1: We're all human. Every every person, no matter where they are,

858
00:51:26,520 --> 00:51:30,439
Speaker 1: is still a person. So you can find us, uh

859
00:51:30,560 --> 00:51:34,640
Speaker 1: Noel and myself as individuals on the internet. Yeah, you

860
00:51:34,640 --> 00:51:38,640
Speaker 1: can find me on Instagram exclusively where I am storying

861
00:51:38,719 --> 00:51:41,440
Speaker 1: the hell out of this quarantine experience just to keep

862
00:51:41,480 --> 00:51:45,320
Speaker 1: from going completely insane. Um at how now Noel Brown.

863
00:51:45,560 --> 00:51:48,040
Speaker 1: And you can find me on Twitter at ben Bulan

864
00:51:48,200 --> 00:51:51,279
Speaker 1: hs W. You can also find me on Instagram at

865
00:51:51,520 --> 00:51:55,439
Speaker 1: ben Bolan Uh Noel. I will say that I will

866
00:51:55,480 --> 00:51:58,120
Speaker 1: say that I've been keeping an eye on your stories

867
00:51:58,160 --> 00:52:00,920
Speaker 1: because I got a little concerned when was actually there

868
00:52:01,000 --> 00:52:04,920
Speaker 1: was construction in front of this students driveway and it

869
00:52:05,040 --> 00:52:07,239
Speaker 1: was it was like you couldn't get out physically, right,

870
00:52:07,239 --> 00:52:09,520
Speaker 1: I couldn't get out. Thankfully, there was a dude in

871
00:52:09,600 --> 00:52:11,880
Speaker 1: a hole in the street right at the foot of

872
00:52:11,880 --> 00:52:14,480
Speaker 1: my driveway, um that had been covered up with a

873
00:52:14,520 --> 00:52:17,480
Speaker 1: giant steel plate. Thankfully, I wanted to yell at the

874
00:52:17,480 --> 00:52:19,080
Speaker 1: contractors because you coul tell them they were They were

875
00:52:19,080 --> 00:52:22,279
Speaker 1: the two guys in Puffy Patagonia vs. There's a new

876
00:52:22,320 --> 00:52:25,319
Speaker 1: house being built across the street, but thankfully it was

877
00:52:25,360 --> 00:52:27,520
Speaker 1: wrapped and cleaned up by the end of the day.

878
00:52:27,760 --> 00:52:30,280
Speaker 1: And hopefully those are the people who had to work

879
00:52:30,680 --> 00:52:34,120
Speaker 1: during that time, right kay uh speaking in the employees. Uh.

880
00:52:34,600 --> 00:52:37,640
Speaker 1: In these strange and troubling times. Uh, let us know

881
00:52:37,719 --> 00:52:40,719
Speaker 1: what things are like in your neck of the global woods. Uh.

882
00:52:40,760 --> 00:52:43,920
Speaker 1: And and stay tuned because we are we we figured

883
00:52:43,960 --> 00:52:47,040
Speaker 1: out this quarantine thing. Actually feel really close to you

884
00:52:47,040 --> 00:52:50,759
Speaker 1: guys right now, nor only Casey and you look great. Uh.

885
00:52:50,880 --> 00:52:54,960
Speaker 1: We're figuring this out and we plan to keep making shows.

886
00:52:55,239 --> 00:52:59,520
Speaker 1: So let us know the ridiculous stories that caught your eye.

887
00:52:59,680 --> 00:53:08,759
Speaker 1: This We will absolutely see your next tax books. For

888
00:53:08,840 --> 00:53:10,960
Speaker 1: more podcasts from my Heart Radio, visit the I Heart

889
00:53:11,040 --> 00:53:13,920
Speaker 1: Radio app, Apple podcast, or wherever you listen to your

890
00:53:13,920 --> 00:53:14,680
Speaker 1: favorite shows.