1 00:00:02,520 --> 00:00:09,880 Speaker 1: Bloomberg Audio Studios, Podcasts, radio News. This is the Business 2 00:00:09,920 --> 00:00:10,520 Speaker 1: of Sports. 3 00:00:10,720 --> 00:00:13,680 Speaker 2: Sports are the greatest unscripted show on. 4 00:00:13,760 --> 00:00:16,120 Speaker 3: Our the next generation of players who really grew up 5 00:00:16,120 --> 00:00:17,560 Speaker 3: with tech and believe in tech. 6 00:00:17,680 --> 00:00:20,000 Speaker 4: Your face is your ticket, your face is your wallet, 7 00:00:20,079 --> 00:00:21,840 Speaker 4: your face is your access to a club. 8 00:00:21,960 --> 00:00:25,680 Speaker 5: These are such iconic and important buildings for businesses. 9 00:00:25,800 --> 00:00:28,360 Speaker 1: For fans, COVID was one of the best things that 10 00:00:28,360 --> 00:00:29,200 Speaker 1: ever happened at Go. 11 00:00:29,480 --> 00:00:31,560 Speaker 6: The NFL is a bulletproof business. 12 00:00:31,680 --> 00:00:34,320 Speaker 7: Racing is unique because there is absolutely no reason why 13 00:00:34,360 --> 00:00:35,400 Speaker 7: we can't compete with the guys. 14 00:00:35,400 --> 00:00:36,400 Speaker 6: Come well, it's pro pickleball? 15 00:00:36,479 --> 00:00:38,479 Speaker 8: Real, Are people really going to tune into this? 16 00:00:38,680 --> 00:00:41,200 Speaker 9: If you're playing moneyball with a huge bag of money, 17 00:00:41,400 --> 00:00:42,800 Speaker 9: you're going to be really, really good. 18 00:00:42,880 --> 00:00:46,400 Speaker 1: Bloomberg Business of Sports from Bloomberg Radio. 19 00:00:47,360 --> 00:00:49,720 Speaker 10: This is the Bloomberg Business of Sports, where we explore 20 00:00:49,760 --> 00:00:51,400 Speaker 10: the big money issues in the world of sports. 21 00:00:51,440 --> 00:00:52,360 Speaker 11: I'm Vanessa Prodomo. 22 00:00:52,760 --> 00:00:53,840 Speaker 6: I'm Randa Williams. 23 00:00:54,120 --> 00:00:56,840 Speaker 10: You know Randall as Bloomberg Business of Sports reporter and 24 00:00:56,880 --> 00:00:59,000 Speaker 10: of course a friend of the show. But he's here 25 00:00:59,080 --> 00:01:01,680 Speaker 10: joining me this week on the ground in San Francisco 26 00:01:01,720 --> 00:01:03,320 Speaker 10: covering Super Bowl sixty. 27 00:01:03,720 --> 00:01:05,400 Speaker 11: Coming up today, we will speak. 28 00:01:05,160 --> 00:01:07,600 Speaker 10: To two of the greatest wide receivers of all time, 29 00:01:07,920 --> 00:01:10,959 Speaker 10: Jerry Rice and Terrell Owens, as well as young quarterbacks 30 00:01:11,000 --> 00:01:12,920 Speaker 10: in the game who are making waves in the league. 31 00:01:13,240 --> 00:01:16,039 Speaker 9: That's straight ahead on the Bloomberg Business of Sports. But 32 00:01:16,280 --> 00:01:19,720 Speaker 9: first we check in with Bay Area Host Committee CEO 33 00:01:19,920 --> 00:01:23,280 Speaker 9: za Leen John Muhammad on how they prepared the Bay 34 00:01:23,360 --> 00:01:24,960 Speaker 9: Area for the big game. 35 00:01:25,400 --> 00:01:27,800 Speaker 11: Zane, Leen, Welcome to the Bloomberg Business of Sports. 36 00:01:27,959 --> 00:01:30,800 Speaker 10: Tell me how you are feeling right now. 37 00:01:30,880 --> 00:01:34,600 Speaker 5: I feel a little bit of relief that we're finally here. 38 00:01:34,800 --> 00:01:38,640 Speaker 5: I'm really excited, and there's so much energy in the 39 00:01:38,720 --> 00:01:41,760 Speaker 5: market and that's you know, it's great for the bay 40 00:01:41,840 --> 00:01:44,679 Speaker 5: to feel that, but it's also really great for visitors 41 00:01:44,720 --> 00:01:46,959 Speaker 5: who are coming in to see everything that the Bay 42 00:01:46,959 --> 00:01:47,800 Speaker 5: Area has to offer. 43 00:01:47,880 --> 00:01:49,360 Speaker 8: So I'm excited. It's been awesome. 44 00:01:49,680 --> 00:01:53,000 Speaker 10: And tell me more about how everything is spanning across 45 00:01:53,280 --> 00:01:55,240 Speaker 10: the different areas of the Bay right because the game 46 00:01:55,400 --> 00:01:56,400 Speaker 10: on Sunday. 47 00:01:56,080 --> 00:01:57,720 Speaker 11: Is is quite far from where we are right now 48 00:01:57,800 --> 00:01:58,800 Speaker 11: in downtown San Francisco. 49 00:01:59,000 --> 00:02:02,760 Speaker 5: Yeah, so the stadiums and Clara I think about sixty 50 00:02:02,760 --> 00:02:05,400 Speaker 5: miles from San Francisco. You know, obviously the home of 51 00:02:05,440 --> 00:02:07,520 Speaker 5: the forty nine ers, so people who live here know 52 00:02:08,040 --> 00:02:10,680 Speaker 5: kind of how to travel back and forth from wherever 53 00:02:10,680 --> 00:02:12,480 Speaker 5: they are into the stadium. But we have been really 54 00:02:12,480 --> 00:02:15,800 Speaker 5: intentional throughout this process, together with the NFL, to make 55 00:02:15,840 --> 00:02:17,799 Speaker 5: sure that the entirety of the Bay is represented. 56 00:02:17,880 --> 00:02:20,240 Speaker 8: That's important to us. We have nine counties here. 57 00:02:20,800 --> 00:02:23,400 Speaker 5: A lot of diversity across those counties, a lot of 58 00:02:23,440 --> 00:02:25,200 Speaker 5: different types of people, a lot of people that want 59 00:02:25,200 --> 00:02:28,120 Speaker 5: to show fans that are not from here who they 60 00:02:28,160 --> 00:02:30,640 Speaker 5: are and how to you know, how to be from Oakland, 61 00:02:30,639 --> 00:02:32,520 Speaker 5: what Oakland vibe and style looks like, how to bee 62 00:02:32,560 --> 00:02:33,640 Speaker 5: from the South Bay, what that. 63 00:02:33,560 --> 00:02:34,960 Speaker 8: Looks like, what the food is like. 64 00:02:35,000 --> 00:02:37,680 Speaker 5: It's all different all the way across the region, and 65 00:02:37,760 --> 00:02:39,760 Speaker 5: so we wanted to make sure that the events were 66 00:02:39,800 --> 00:02:42,040 Speaker 5: spaced out so you could see that if you were visiting. 67 00:02:42,080 --> 00:02:44,320 Speaker 5: So opening night was in San Jose, we had a 68 00:02:44,360 --> 00:02:46,840 Speaker 5: supplier diversity event on Sunday night that was in Oakland. 69 00:02:47,120 --> 00:02:50,800 Speaker 5: Last night was media party that was on the Peninsula. Obviously, 70 00:02:50,840 --> 00:02:52,919 Speaker 5: now we're in San Francisco, we'll go back to Santa 71 00:02:52,919 --> 00:02:54,840 Speaker 5: Clara for the game and then we go to Oakland 72 00:02:54,880 --> 00:02:56,919 Speaker 5: for a watch party. So we're trying to use as 73 00:02:57,000 --> 00:02:59,240 Speaker 5: much of the Bay as we possibly can. I think's 74 00:02:59,240 --> 00:03:00,480 Speaker 5: actually really good for the region. 75 00:03:00,880 --> 00:03:03,760 Speaker 10: So it's obviously an advantage to have all those different pockets, 76 00:03:03,760 --> 00:03:07,480 Speaker 10: but I can imagine there's also really hard way to 77 00:03:07,760 --> 00:03:09,640 Speaker 10: really kind of figure that out. 78 00:03:09,800 --> 00:03:12,119 Speaker 5: I mean, operationally, you have to be really tight, right, 79 00:03:12,160 --> 00:03:14,600 Speaker 5: because you don't want people to spend their time commuting 80 00:03:14,639 --> 00:03:17,519 Speaker 5: if you can help it. And so there's an operational 81 00:03:17,520 --> 00:03:19,240 Speaker 5: plan that we have to put together, like how are 82 00:03:19,280 --> 00:03:21,280 Speaker 5: people going to get from place to place? Last night 83 00:03:21,320 --> 00:03:23,320 Speaker 5: we went from Pro Bowl in San Francisco to the 84 00:03:23,320 --> 00:03:24,840 Speaker 5: media party in and I was. 85 00:03:24,840 --> 00:03:26,600 Speaker 8: About a thirty minute ride. 86 00:03:27,000 --> 00:03:28,839 Speaker 5: You know, where your bus is getting picked up, which 87 00:03:28,919 --> 00:03:30,400 Speaker 5: lane of the highway are you going to use to 88 00:03:30,400 --> 00:03:31,880 Speaker 5: get All of those types of things are part of 89 00:03:31,919 --> 00:03:34,880 Speaker 5: the planning process and to make sure that when you 90 00:03:34,920 --> 00:03:39,200 Speaker 5: get to that media party, it's a it's an awesome experience. 91 00:03:38,840 --> 00:03:40,839 Speaker 8: Right, so that you feel like this was something worth 92 00:03:40,840 --> 00:03:41,560 Speaker 8: it to go to. 93 00:03:41,640 --> 00:03:43,760 Speaker 5: So we're trying to think about all of those facets 94 00:03:43,760 --> 00:03:47,080 Speaker 5: of you when you're trying to move things out, you know, 95 00:03:47,160 --> 00:03:48,840 Speaker 5: making sure that that experience is really good. 96 00:03:49,120 --> 00:03:51,600 Speaker 10: Yeah, So tell me more about the economic impact that 97 00:03:51,640 --> 00:03:53,360 Speaker 10: the entire Bay is looking to see. 98 00:03:53,640 --> 00:03:55,600 Speaker 5: Yeah, so we've had a few events here, right We 99 00:03:55,640 --> 00:03:57,960 Speaker 5: had the NBA All Star Game here last year at 100 00:03:57,960 --> 00:04:02,240 Speaker 5: this time, NWSL Championships here, November, Super Bowl this week, 101 00:04:02,320 --> 00:04:02,800 Speaker 5: and then. 102 00:04:02,760 --> 00:04:04,160 Speaker 8: The feed for World Cup coming in the summer. 103 00:04:04,200 --> 00:04:06,760 Speaker 5: Across all of those events, I know, it's crazy at 104 00:04:06,880 --> 00:04:09,160 Speaker 5: it's a lot. Across all of those events about a 105 00:04:09,200 --> 00:04:11,800 Speaker 5: one point four billion dollar economic impact into the region, 106 00:04:11,840 --> 00:04:17,400 Speaker 5: which is necessary, important, builds back our small businesses and 107 00:04:17,480 --> 00:04:20,479 Speaker 5: really helpful for a market that understandably had a rough 108 00:04:20,520 --> 00:04:23,440 Speaker 5: time during COVID and it's our job and responsibility to 109 00:04:23,480 --> 00:04:26,600 Speaker 5: help kind of revive the bay. But in addition to 110 00:04:26,680 --> 00:04:30,120 Speaker 5: just economic impact, for me, it's about the societal impact 111 00:04:30,160 --> 00:04:32,360 Speaker 5: and the community impact that comes to these events. It's 112 00:04:32,480 --> 00:04:36,039 Speaker 5: how people who live here feel about how they represent 113 00:04:36,080 --> 00:04:38,200 Speaker 5: the region. I want them to walk around with more 114 00:04:38,240 --> 00:04:41,240 Speaker 5: swagger and more pride, and they should because you win 115 00:04:41,320 --> 00:04:44,080 Speaker 5: these events. That's something to be really really proud of, 116 00:04:44,440 --> 00:04:45,400 Speaker 5: and it's what we give. 117 00:04:45,240 --> 00:04:46,120 Speaker 8: Back to our community. 118 00:04:46,200 --> 00:04:46,320 Speaker 12: Right. 119 00:04:46,400 --> 00:04:48,280 Speaker 8: So, this morning I was in East Palo Alto. 120 00:04:48,360 --> 00:04:50,640 Speaker 5: We opened up a new field for all the kids 121 00:04:50,720 --> 00:04:53,320 Speaker 5: that live there, first ever full sized football field, and 122 00:04:53,360 --> 00:04:54,280 Speaker 5: East Palo Alto. 123 00:04:54,480 --> 00:04:57,560 Speaker 8: Which is home to a number of NFL players that 124 00:04:57,600 --> 00:05:00,000 Speaker 8: have been raised out of that community and just. 125 00:05:00,279 --> 00:05:03,360 Speaker 5: Like that that have legacy impact that's not economic in nature, 126 00:05:03,480 --> 00:05:07,880 Speaker 5: but helps build youth right into great hopefully football talent, 127 00:05:07,960 --> 00:05:09,640 Speaker 5: but just human beings in the future. 128 00:05:10,040 --> 00:05:12,000 Speaker 10: I think it's interesting, you know, when you're talking about that, 129 00:05:12,000 --> 00:05:14,960 Speaker 10: and also the idea of hosting so many events and 130 00:05:15,040 --> 00:05:18,080 Speaker 10: making that intentional with the one point four billion dollar 131 00:05:18,200 --> 00:05:21,000 Speaker 10: impact and what that really means and why sports is 132 00:05:21,040 --> 00:05:24,719 Speaker 10: a driver a big driver for economics and for you guys, 133 00:05:24,720 --> 00:05:25,760 Speaker 10: like why is that important? 134 00:05:25,960 --> 00:05:28,680 Speaker 5: Yeah, sport is one of those things that just brings 135 00:05:29,640 --> 00:05:32,440 Speaker 5: it brings people together, and it's hard to say no to. Right, 136 00:05:32,680 --> 00:05:35,400 Speaker 5: There's always either the sport itself because you're a fan 137 00:05:35,400 --> 00:05:38,120 Speaker 5: of the sport, but or and or the community that 138 00:05:38,120 --> 00:05:39,760 Speaker 5: it builds around that sport. 139 00:05:40,160 --> 00:05:41,800 Speaker 8: And so I talk about this a lot as like. 140 00:05:41,760 --> 00:05:44,560 Speaker 5: My own family, right, My my kids are big sports fans. 141 00:05:44,560 --> 00:05:46,760 Speaker 8: I'm a big sports fan. My mom maybe not so much, 142 00:05:46,800 --> 00:05:47,480 Speaker 8: but she'll come. 143 00:05:47,360 --> 00:05:49,359 Speaker 5: Together when the community comes together because she likes the 144 00:05:49,360 --> 00:05:49,880 Speaker 5: food and the. 145 00:05:49,839 --> 00:05:51,520 Speaker 8: Music and all the things that surround it. 146 00:05:51,800 --> 00:05:55,640 Speaker 5: And that is important just in bringing community together and 147 00:05:56,200 --> 00:05:59,719 Speaker 5: helps make society thrive when communities do come together. And 148 00:05:59,760 --> 00:06:01,960 Speaker 5: so I measure it in so many different ways, like 149 00:06:02,000 --> 00:06:03,800 Speaker 5: the money that comes into the region, but all of 150 00:06:03,839 --> 00:06:08,000 Speaker 5: the qualitative things that are important for a community to 151 00:06:08,000 --> 00:06:09,120 Speaker 5: actually build and grow. 152 00:06:09,400 --> 00:06:09,839 Speaker 11: Yeah. 153 00:06:09,920 --> 00:06:12,479 Speaker 10: So obviously you have the Super Rule and the World 154 00:06:12,480 --> 00:06:13,160 Speaker 10: Cup coming up. 155 00:06:13,360 --> 00:06:14,240 Speaker 11: When you're looking at. 156 00:06:14,120 --> 00:06:17,000 Speaker 10: These massive events, there's operational things that you had to say, 157 00:06:17,320 --> 00:06:19,640 Speaker 10: figuring out logistics to go from here and there. But 158 00:06:19,720 --> 00:06:21,640 Speaker 10: tell me more about the security operations have to be. 159 00:06:21,600 --> 00:06:23,000 Speaker 11: Put into place for events like this. 160 00:06:23,279 --> 00:06:25,719 Speaker 5: Yeah, super Bowl is a great example, right, this is 161 00:06:25,720 --> 00:06:27,720 Speaker 5: a yeer one event they call it. I think it's 162 00:06:27,760 --> 00:06:30,560 Speaker 5: the second highest rating in terms of the federal ratings 163 00:06:30,560 --> 00:06:34,039 Speaker 5: of safety and security, meaning that it is an event 164 00:06:34,080 --> 00:06:36,719 Speaker 5: that people are paying attention to and for US, safety 165 00:06:36,760 --> 00:06:39,479 Speaker 5: and security is the highest priority. You want people to 166 00:06:39,480 --> 00:06:42,080 Speaker 5: come into this market to feel safe, to make sure 167 00:06:42,120 --> 00:06:44,360 Speaker 5: that they can enjoy it in a way that they 168 00:06:44,360 --> 00:06:47,039 Speaker 5: don't they're not worried or scared. It takes all three 169 00:06:47,120 --> 00:06:49,240 Speaker 5: levels of government to make that happen. So we are 170 00:06:49,279 --> 00:06:52,680 Speaker 5: working with federal government, state officials, local government, and PD 171 00:06:53,240 --> 00:06:55,880 Speaker 5: All those groups come together together with the NFL and 172 00:06:55,920 --> 00:06:59,080 Speaker 5: with us to make sure that we are very coordinated 173 00:06:59,120 --> 00:07:02,160 Speaker 5: and the things that we're planning and that make people actually, 174 00:07:02,160 --> 00:07:04,280 Speaker 5: as they're walking around any part of the Bay, they 175 00:07:04,279 --> 00:07:05,200 Speaker 5: feel really safe. 176 00:07:05,320 --> 00:07:08,760 Speaker 10: That was Bay Area Host Committee CEO Zeen John Muhammad. 177 00:07:09,160 --> 00:07:10,800 Speaker 10: Now we're going to check in on the real big 178 00:07:10,800 --> 00:07:14,040 Speaker 10: money around this game, sports betting. This year could likely 179 00:07:14,040 --> 00:07:17,480 Speaker 10: see another record breaking year for sports betting across the country. 180 00:07:17,800 --> 00:07:20,760 Speaker 10: On that, we speak with FANDUAL president Christian Janinski. 181 00:07:21,120 --> 00:07:24,200 Speaker 11: Christian, welcome to the Bloomberg Business of Sports. Tell us 182 00:07:24,240 --> 00:07:25,760 Speaker 11: about the volume that you're going to see this week. 183 00:07:26,160 --> 00:07:27,680 Speaker 2: We will see a lot of volume this week. 184 00:07:27,720 --> 00:07:31,679 Speaker 3: I think industry wide, we're thinking about most projections around 185 00:07:31,720 --> 00:07:35,440 Speaker 3: one point seven billion dollars in the legal regulated market 186 00:07:35,480 --> 00:07:38,240 Speaker 3: on this game alone, and we will be as the 187 00:07:38,320 --> 00:07:39,480 Speaker 3: market leader a big chunk of that. 188 00:07:40,120 --> 00:07:42,760 Speaker 10: How does that compare to last year and over the 189 00:07:42,840 --> 00:07:44,000 Speaker 10: last couple of years, year. 190 00:07:43,880 --> 00:07:46,840 Speaker 3: Over year continues to grow each year, I mean it'll 191 00:07:46,840 --> 00:07:48,480 Speaker 3: be up. I think was in the sort of one 192 00:07:48,520 --> 00:07:51,440 Speaker 3: point flourish last year. So you know, we'll continue to 193 00:07:51,440 --> 00:07:53,880 Speaker 3: see more and hopefully as we get more and more 194 00:07:53,880 --> 00:07:58,440 Speaker 3: states legalized, and you know, eventually someday a state like California. 195 00:07:57,960 --> 00:08:00,360 Speaker 2: We'll have legal, right, legal and regalized sports. I think 196 00:08:00,600 --> 00:08:03,640 Speaker 2: we will, you know, just continue to see the number going. 197 00:08:03,560 --> 00:08:06,360 Speaker 10: Up, So as that happens, you know, obviously we're in 198 00:08:06,400 --> 00:08:07,560 Speaker 10: the super Bowl here in San Francisco. 199 00:08:07,680 --> 00:08:09,000 Speaker 11: Next year is also in LA. 200 00:08:09,040 --> 00:08:11,679 Speaker 10: As you plan the Super Bowls around states that aren't 201 00:08:11,720 --> 00:08:13,960 Speaker 10: that don't have the legal sports betting, how does that 202 00:08:14,000 --> 00:08:15,600 Speaker 10: really work for you guys, and how does it impede 203 00:08:15,600 --> 00:08:15,880 Speaker 10: you guys? 204 00:08:16,120 --> 00:08:17,720 Speaker 3: Yeah, if you think about it, I mean, the vast 205 00:08:17,760 --> 00:08:20,280 Speaker 3: majority of our customers are going to watch the game 206 00:08:20,360 --> 00:08:22,400 Speaker 3: at home on their couch. That's where I'll be watching 207 00:08:22,400 --> 00:08:25,440 Speaker 3: the game this year as well, and so a lot 208 00:08:25,480 --> 00:08:27,600 Speaker 3: of our work around the Super Bowl is really aimed 209 00:08:27,640 --> 00:08:30,640 Speaker 3: at those customers, and so you know, for them, the 210 00:08:30,760 --> 00:08:32,439 Speaker 3: kind of the theme for us this year is it's 211 00:08:32,520 --> 00:08:35,079 Speaker 3: the last call for football. You know, I'm always sort 212 00:08:35,120 --> 00:08:37,719 Speaker 3: of sad already that football is going to be. 213 00:08:37,640 --> 00:08:39,200 Speaker 2: Over in a few short days. 214 00:08:39,240 --> 00:08:41,800 Speaker 3: And so in the lead up to the game, we've 215 00:08:41,800 --> 00:08:44,320 Speaker 3: been offering daily odds boost to our customers. You come 216 00:08:44,360 --> 00:08:46,720 Speaker 3: back every day for a different odds boost on the 217 00:08:46,760 --> 00:08:49,720 Speaker 3: Super Bowl. So we're building up to that online. We 218 00:08:49,760 --> 00:08:51,959 Speaker 3: do have a big presence here, but you know, any 219 00:08:52,040 --> 00:08:54,120 Speaker 3: number of customers who are out here for the for 220 00:08:54,200 --> 00:08:56,480 Speaker 3: the week with us. But but you know, again, the 221 00:08:56,559 --> 00:08:59,160 Speaker 3: vast majority of our customers are going to be playing 222 00:08:59,200 --> 00:08:59,520 Speaker 3: from home. 223 00:09:00,000 --> 00:09:01,960 Speaker 10: Obviously it's the biggest, you know, week of the year 224 00:09:02,080 --> 00:09:04,600 Speaker 10: for sports betting. How do you strategize around that Knowing 225 00:09:04,600 --> 00:09:06,840 Speaker 10: people are going to be across all of the platforms, 226 00:09:06,840 --> 00:09:08,320 Speaker 10: how do you make sure you guys are unique in 227 00:09:08,320 --> 00:09:08,600 Speaker 10: that way? 228 00:09:08,960 --> 00:09:09,920 Speaker 2: Yeah, I think we we. 229 00:09:09,960 --> 00:09:12,000 Speaker 3: Build off what we've been doing all years. We have 230 00:09:12,080 --> 00:09:15,680 Speaker 3: our player game platform, We've got our Super Bowl ad 231 00:09:15,760 --> 00:09:18,120 Speaker 3: this year is going to run immediately before kickoffs, so 232 00:09:18,160 --> 00:09:19,720 Speaker 3: we're not going to be during the game. And again, 233 00:09:19,760 --> 00:09:22,000 Speaker 3: as I said, it's a it's a fun take on 234 00:09:22,040 --> 00:09:23,839 Speaker 3: it being the last it's a bar scene, it's the 235 00:09:23,920 --> 00:09:26,360 Speaker 3: last call for football, and it's sort of a toast 236 00:09:26,480 --> 00:09:29,760 Speaker 3: to the football season as the last thing you'll see 237 00:09:29,840 --> 00:09:31,080 Speaker 3: right before we go to kickoff. 238 00:09:31,160 --> 00:09:33,680 Speaker 2: And so, you know, I think we're fun. We're you know, 239 00:09:33,679 --> 00:09:35,160 Speaker 2: we invest a lot in our product. 240 00:09:35,200 --> 00:09:36,280 Speaker 3: We have a lot of things that are a bit 241 00:09:36,360 --> 00:09:39,640 Speaker 3: unique to us, like live drive, same game parlay, so 242 00:09:39,760 --> 00:09:42,120 Speaker 3: as you're watching in the game, so you bet on 243 00:09:42,120 --> 00:09:44,280 Speaker 3: the Seahawks before the game started and the Patriots have 244 00:09:44,320 --> 00:09:44,800 Speaker 3: a big lead. 245 00:09:44,880 --> 00:09:46,040 Speaker 2: Most of America doesn't want to. 246 00:09:46,040 --> 00:09:48,160 Speaker 3: See that, of course, but if we're in that situation, 247 00:09:48,480 --> 00:09:51,120 Speaker 3: you know you can bet drive by drive during the 248 00:09:51,160 --> 00:09:53,560 Speaker 3: game and just sort of start over. If you feel 249 00:09:53,600 --> 00:09:56,240 Speaker 3: like Seattle's gaining some momentum, you know, bet on a 250 00:09:56,320 --> 00:10:00,280 Speaker 3: jsn over on that drive along with Sam darnold over 251 00:10:00,320 --> 00:10:01,880 Speaker 3: and trying to get yourself back in the game. 252 00:10:02,200 --> 00:10:02,679 Speaker 11: Well, like you. 253 00:10:02,600 --> 00:10:05,800 Speaker 10: Said earlier, it keeps growing, right every year over year, 254 00:10:05,800 --> 00:10:08,079 Speaker 10: I mean an extra three hundred million it projected this 255 00:10:08,160 --> 00:10:09,240 Speaker 10: year over last year. 256 00:10:09,520 --> 00:10:10,280 Speaker 11: What is it that? 257 00:10:10,360 --> 00:10:12,680 Speaker 10: Is it just adding more states or how do you 258 00:10:12,880 --> 00:10:15,199 Speaker 10: continuously grow in the states you've already been able to. 259 00:10:15,160 --> 00:10:18,120 Speaker 3: Operated, So a couple One obvious path to growth is 260 00:10:18,160 --> 00:10:21,559 Speaker 3: that we just launched earlier in December of last year 261 00:10:21,640 --> 00:10:23,800 Speaker 3: in the state of Missouri, so we went from having 262 00:10:24,320 --> 00:10:27,080 Speaker 3: no business in Missouri to the state being open. 263 00:10:27,120 --> 00:10:29,760 Speaker 2: So you get sort of catapult with growth from. 264 00:10:29,640 --> 00:10:32,680 Speaker 3: New states, but we also in our existing states continue 265 00:10:32,720 --> 00:10:35,120 Speaker 3: to grow. New Jersey was the first state we launched 266 00:10:35,160 --> 00:10:38,680 Speaker 3: in twenty eighteen. We're still seeing year over year growth. 267 00:10:38,720 --> 00:10:41,000 Speaker 3: We have new people coming onto the platform. I think 268 00:10:41,480 --> 00:10:43,440 Speaker 3: we're now at a point where fifty percent of the 269 00:10:43,440 --> 00:10:47,160 Speaker 3: country by population and fifty percent of the states have 270 00:10:47,960 --> 00:10:52,720 Speaker 3: access to mobile online sports betting, and so we advertise 271 00:10:52,840 --> 00:10:55,480 Speaker 3: more nationally. Now you advertise in Super Bowl, we advertise 272 00:10:55,559 --> 00:10:59,720 Speaker 3: during NFL, Football, NBA, and so people are much more 273 00:11:00,040 --> 00:11:03,000 Speaker 3: aware of FanDuel generally. And you know, most people, even 274 00:11:03,000 --> 00:11:04,559 Speaker 3: if you're in a state where it's not legal, most 275 00:11:04,600 --> 00:11:06,600 Speaker 3: people travel these days, and so we have a lot 276 00:11:06,600 --> 00:11:09,720 Speaker 3: of account holders who when they go visit for work 277 00:11:09,840 --> 00:11:11,880 Speaker 3: or for for pleasure to a different state, they'll set 278 00:11:11,920 --> 00:11:12,840 Speaker 3: up a fandol account. 279 00:11:13,040 --> 00:11:14,000 Speaker 2: They're familiar with it. 280 00:11:14,040 --> 00:11:16,200 Speaker 3: A lot of our users in Missouri were people who 281 00:11:16,240 --> 00:11:19,240 Speaker 3: already actually had a fandel account because they'd used it 282 00:11:19,320 --> 00:11:21,200 Speaker 3: someplace else and so now it's in their state, and 283 00:11:21,280 --> 00:11:23,120 Speaker 3: you know, now they can be from their couch too. 284 00:11:23,280 --> 00:11:23,520 Speaker 8: Yeah. 285 00:11:23,520 --> 00:11:27,960 Speaker 10: Absolutely, So how much of the year the year's revenue 286 00:11:28,040 --> 00:11:30,040 Speaker 10: is based on this year? I mean, how much of 287 00:11:30,040 --> 00:11:32,120 Speaker 10: your business can you really account for it on this game? 288 00:11:32,240 --> 00:11:35,640 Speaker 2: Yeah, So it depends on the outcome of the game. 289 00:11:36,600 --> 00:11:40,640 Speaker 3: And unfortunately, you know, we want our customers to do well, 290 00:11:40,640 --> 00:11:42,080 Speaker 3: we want them to have a good experience. If we 291 00:11:42,080 --> 00:11:45,520 Speaker 3: were only rooting for Fandel's outcomes, you would see a 292 00:11:45,559 --> 00:11:47,680 Speaker 3: low scoring game with a lot of field goals and 293 00:11:48,120 --> 00:11:50,800 Speaker 3: the only touchdown scores being you know, the backup tackle 294 00:11:50,840 --> 00:11:53,760 Speaker 3: on a tackle eligible, which is we realize it's not 295 00:11:53,800 --> 00:11:54,560 Speaker 3: the most fun game. 296 00:11:54,640 --> 00:11:57,679 Speaker 2: So but for us, it will depend The revenue will 297 00:11:57,679 --> 00:11:58,520 Speaker 2: depend on the outcome. 298 00:11:58,600 --> 00:12:01,360 Speaker 3: I mean, if you have a super high scoring game 299 00:12:01,440 --> 00:12:05,400 Speaker 3: where the biggest stars JSN has one hundred and fifty 300 00:12:05,440 --> 00:12:07,920 Speaker 3: yards and two touchdowns and Kenneth Walker scores and Drake 301 00:12:07,960 --> 00:12:09,960 Speaker 3: May has a big day on the ground, that's not 302 00:12:10,000 --> 00:12:11,319 Speaker 3: gonna be as good a day for FanDuel. 303 00:12:11,400 --> 00:12:12,880 Speaker 2: But we really think. 304 00:12:12,679 --> 00:12:15,760 Speaker 3: About the Super Bowl as you know, the biggest day 305 00:12:15,800 --> 00:12:19,320 Speaker 3: to celebrate sports, and we're a sports entertainment company. 306 00:12:19,679 --> 00:12:21,400 Speaker 2: We want our customers to have a good experience. 307 00:12:21,440 --> 00:12:22,880 Speaker 3: It's not going to be the last day that they 308 00:12:22,920 --> 00:12:26,040 Speaker 3: spend with us, and so, you know, we really think 309 00:12:26,040 --> 00:12:28,480 Speaker 3: about the Super Bowl as a time to have everybody's 310 00:12:28,520 --> 00:12:31,959 Speaker 3: eyes on us, really spend time in the app. Remember 311 00:12:31,960 --> 00:12:34,360 Speaker 3: why it's fun to have your own stake in the game, 312 00:12:34,400 --> 00:12:37,000 Speaker 3: and they'll be back around. So it's more of a big, 313 00:12:37,080 --> 00:12:38,760 Speaker 3: big event and a big draw for customers. 314 00:12:38,960 --> 00:12:42,760 Speaker 9: That was FanDuel President Christian Jenetsky. Up next two of 315 00:12:42,880 --> 00:12:46,920 Speaker 9: the greatest wide receivers of all time, Jerry Rice and 316 00:12:47,000 --> 00:12:47,760 Speaker 9: Terrell Owens. 317 00:12:48,400 --> 00:12:50,959 Speaker 10: That's straight ahead on the Bloomberg Business of Sports for 318 00:12:51,080 --> 00:12:52,360 Speaker 10: my co host Randall Williams. 319 00:12:52,440 --> 00:12:54,760 Speaker 11: I'm Vanessa Perneo. This is Bloomberg. 320 00:12:59,360 --> 00:13:03,800 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 321 00:13:04,679 --> 00:13:07,400 Speaker 10: This is the Bloomberg Business of Sports, where we explore 322 00:13:07,440 --> 00:13:08,480 Speaker 10: the big money issues in. 323 00:13:08,480 --> 00:13:09,440 Speaker 11: The world of sports. 324 00:13:09,720 --> 00:13:13,600 Speaker 10: I'm Vanessa Prudomo, joined by US sports business reporter Randa Williams. 325 00:13:13,760 --> 00:13:15,720 Speaker 11: He's filling in for Michael and Damien. This week. 326 00:13:15,880 --> 00:13:18,680 Speaker 9: We're on the ground in San Francisco for Super Bowl sixty. 327 00:13:18,880 --> 00:13:21,480 Speaker 9: Now we catch up with two of the greatest wide 328 00:13:21,480 --> 00:13:24,320 Speaker 9: receivers of all time. First up, three time Super Bowl 329 00:13:24,360 --> 00:13:28,880 Speaker 9: champion Jerry Rice. He's joined alongside NetApp Chief marketing Officer 330 00:13:29,080 --> 00:13:32,640 Speaker 9: Gaby Boco. This is like your one hundred Super Bowl. 331 00:13:32,679 --> 00:13:35,600 Speaker 9: We get this point right, aw you. 332 00:13:35,640 --> 00:13:38,839 Speaker 13: No, man, you know every Super Bowl is special. Super 333 00:13:38,880 --> 00:13:41,839 Speaker 13: Bowl sixty you gotta think about that. And I would 334 00:13:41,840 --> 00:13:45,120 Speaker 13: have loved for my San Francisco forty nine ers to 335 00:13:45,160 --> 00:13:47,920 Speaker 13: be participating right now. But you got two great teams 336 00:13:47,960 --> 00:13:50,439 Speaker 13: with the Patriots and also the Seahawks. 337 00:13:50,760 --> 00:13:51,920 Speaker 6: Gabe, you're here with Nedapp. 338 00:13:51,960 --> 00:13:54,000 Speaker 9: Of course, I want you to tell me what you're 339 00:13:54,040 --> 00:13:58,319 Speaker 9: doing at special with Jerry with the NFL. What makes 340 00:13:58,360 --> 00:14:00,920 Speaker 9: you and your company brilliant? 341 00:14:01,720 --> 00:14:01,960 Speaker 7: Oh? 342 00:14:02,000 --> 00:14:02,480 Speaker 11: I love that. 343 00:14:03,559 --> 00:14:03,800 Speaker 2: You know. 344 00:14:04,200 --> 00:14:05,720 Speaker 11: Netup is a data company. 345 00:14:05,880 --> 00:14:09,920 Speaker 4: We believe that data is it powers everything, and especially 346 00:14:10,000 --> 00:14:12,679 Speaker 4: when you think about what it does for the NFL 347 00:14:12,760 --> 00:14:14,560 Speaker 4: and what it does for the forty nine ers, and 348 00:14:14,720 --> 00:14:17,520 Speaker 4: especially as it comes to life for Super Bowl sixty, 349 00:14:18,440 --> 00:14:21,320 Speaker 4: data is behind everything, right, It's this is the most 350 00:14:21,320 --> 00:14:27,120 Speaker 4: intensive data sports moment for data in sporting. And what 351 00:14:27,240 --> 00:14:31,040 Speaker 4: netap does is it basically creates this layer we call 352 00:14:31,080 --> 00:14:34,520 Speaker 4: an intelligent data infrastructure. It's basically what moves that data 353 00:14:34,800 --> 00:14:38,120 Speaker 4: and allows the players and the coach and fans ultimately 354 00:14:38,160 --> 00:14:41,800 Speaker 4: to experience the game at a high magnitude. I think 355 00:14:41,840 --> 00:14:44,280 Speaker 4: what's really important though, when we partner with Jerry is 356 00:14:44,920 --> 00:14:48,000 Speaker 4: it's when you think about players like Jerry on the 357 00:14:48,040 --> 00:14:50,880 Speaker 4: field at like a Levi's stadium. This is a guy 358 00:14:50,920 --> 00:14:54,520 Speaker 4: who has so many stats that have broken records. That 359 00:14:54,640 --> 00:14:59,880 Speaker 4: kind of data combined with a field like Levi's Stadium, 360 00:15:00,160 --> 00:15:03,600 Speaker 4: you've got kinds of data that really tells our story 361 00:15:03,640 --> 00:15:05,840 Speaker 4: really well. So that's why we partner with Jerry. That's 362 00:15:05,880 --> 00:15:07,720 Speaker 4: what we're excited about with Super Bowl and that's why 363 00:15:07,720 --> 00:15:08,120 Speaker 4: we're here. 364 00:15:08,360 --> 00:15:08,680 Speaker 6: Listen. 365 00:15:09,040 --> 00:15:10,600 Speaker 9: I think You're going to be parting with Jerry forever 366 00:15:10,640 --> 00:15:12,560 Speaker 9: because some of his records are just not going. 367 00:15:12,320 --> 00:15:14,520 Speaker 11: To be really Yeah, we agree. 368 00:15:14,760 --> 00:15:17,360 Speaker 9: Twenty two thousand receiving yards, it's just not going to 369 00:15:17,360 --> 00:15:18,880 Speaker 9: be touched. No one's going to be playing as long 370 00:15:18,920 --> 00:15:21,120 Speaker 9: as you did, at the level you did, as long 371 00:15:21,120 --> 00:15:21,600 Speaker 9: as you did. 372 00:15:22,280 --> 00:15:25,440 Speaker 13: I played for such a long time because I actually 373 00:15:25,640 --> 00:15:28,080 Speaker 13: love playing football. Sure, you know I didn't play for 374 00:15:28,080 --> 00:15:30,440 Speaker 13: the money. I didn't you know, I didn't play for 375 00:15:30,520 --> 00:15:31,640 Speaker 13: the stats and all of that. 376 00:15:32,120 --> 00:15:33,680 Speaker 6: But I feel like I owed. 377 00:15:33,440 --> 00:15:36,840 Speaker 13: The fans something that was unique. You know, anytime you 378 00:15:36,960 --> 00:15:39,600 Speaker 13: paid your heart on armed money to come to a 379 00:15:39,600 --> 00:15:41,520 Speaker 13: football game, I wanted you to witness. 380 00:15:41,200 --> 00:15:42,840 Speaker 14: Something that was going to be real special. 381 00:15:43,400 --> 00:15:45,520 Speaker 13: I wanted you to leave that stadium and say, oh 382 00:15:45,520 --> 00:15:47,240 Speaker 13: my god, did you see him make that catch or 383 00:15:47,240 --> 00:15:49,160 Speaker 13: score that touchdown or whatever. 384 00:15:49,680 --> 00:15:53,960 Speaker 6: Now for you, Jerry, with ned App, a lot of data. 385 00:15:54,080 --> 00:15:57,080 Speaker 15: If you had, if if I had, if I had 386 00:15:57,160 --> 00:16:00,440 Speaker 15: net app back in the day, and to have all 387 00:16:00,520 --> 00:16:03,120 Speaker 15: that information right in front of me and be able 388 00:16:03,360 --> 00:16:06,560 Speaker 15: to get that information so quickly and stuff like that, 389 00:16:07,080 --> 00:16:07,520 Speaker 15: maybe I. 390 00:16:07,480 --> 00:16:10,440 Speaker 14: Would have been able to double all my stats. 391 00:16:10,640 --> 00:16:12,880 Speaker 6: You think you would have had forty thousand RECEIVI yards. 392 00:16:13,120 --> 00:16:15,800 Speaker 13: Yeah, from the twenty eight hundred and ninety five yards, 393 00:16:15,840 --> 00:16:18,480 Speaker 13: the five hundred and forty nine reception, the two hundred 394 00:16:18,480 --> 00:16:21,160 Speaker 13: and eight touchdown, the thirty seven records, so more I 395 00:16:21,200 --> 00:16:22,040 Speaker 13: would have doubled it. 396 00:16:22,560 --> 00:16:25,160 Speaker 9: So, now tell me the ways that NetApp and data 397 00:16:25,240 --> 00:16:27,680 Speaker 9: are impacting athletes in ways that they don't know because 398 00:16:27,920 --> 00:16:31,840 Speaker 9: we see a lot of teams hire data officers and 399 00:16:31,880 --> 00:16:35,160 Speaker 9: bring in people from analytics. Are that how is that 400 00:16:35,480 --> 00:16:37,360 Speaker 9: impacting athletes from behind the scenes? 401 00:16:37,760 --> 00:16:37,920 Speaker 7: You know? 402 00:16:38,000 --> 00:16:40,960 Speaker 11: I think it's really how the coach takes what their. 403 00:16:40,800 --> 00:16:45,080 Speaker 4: Strategy is and is using what the sensors are that 404 00:16:45,240 --> 00:16:48,840 Speaker 4: are players now what's happening inside the stadium and pulling 405 00:16:48,880 --> 00:16:52,160 Speaker 4: all that together. And I would say the big driver 406 00:16:52,360 --> 00:16:55,080 Speaker 4: for how to use data is AI right now. So 407 00:16:55,200 --> 00:16:58,640 Speaker 4: when you think about how to bring AI into a 408 00:16:59,000 --> 00:17:02,080 Speaker 4: let's say the Super Bowl Levi Stadium data center, you're 409 00:17:02,120 --> 00:17:05,200 Speaker 4: looking at it in not just three K, four K, 410 00:17:05,240 --> 00:17:06,439 Speaker 4: You're looking at in four D. 411 00:17:06,960 --> 00:17:07,920 Speaker 11: And that's going to how. 412 00:17:07,920 --> 00:17:11,400 Speaker 4: Players change how they throw, how they run, how they catch, 413 00:17:11,440 --> 00:17:13,760 Speaker 4: how they partner with their teammates on the field, And 414 00:17:13,800 --> 00:17:16,320 Speaker 4: that's going to help coaches define the plays even better. 415 00:17:16,680 --> 00:17:19,080 Speaker 4: We've we'd like to say that's in the invisible layer, 416 00:17:19,119 --> 00:17:21,639 Speaker 4: and that's truly the case. It allows players like Jerry 417 00:17:21,640 --> 00:17:22,080 Speaker 4: to shine. 418 00:17:22,520 --> 00:17:25,320 Speaker 9: All right, Yeah, so why are you partnered with the NFL. 419 00:17:25,840 --> 00:17:28,159 Speaker 9: Let's let's ask I want to ask that because. 420 00:17:28,000 --> 00:17:30,399 Speaker 8: The hard question is the NFL experience. 421 00:17:31,000 --> 00:17:35,080 Speaker 2: That's the NFL experience. Ye speak to this, yeh, because 422 00:17:35,080 --> 00:17:36,160 Speaker 2: it's like global. 423 00:17:36,240 --> 00:17:38,840 Speaker 13: Yeah, you're taking it global. I don't care, you know, 424 00:17:38,880 --> 00:17:42,399 Speaker 13: it could be Silicon Valley, it could be any continents. 425 00:17:42,680 --> 00:17:45,600 Speaker 13: It's just making it so accessible, you know, for the 426 00:17:45,720 --> 00:17:49,320 Speaker 13: fans sure, in which I feel like it plays a 427 00:17:49,400 --> 00:17:50,240 Speaker 13: very important role. 428 00:17:51,040 --> 00:17:52,280 Speaker 11: That is absolutely the truth. 429 00:17:52,359 --> 00:17:54,480 Speaker 4: Right when we look at how we tell our story, 430 00:17:54,600 --> 00:17:56,600 Speaker 4: we want to make it approachable for everybody. 431 00:17:56,920 --> 00:17:58,320 Speaker 8: And there's no greater. 432 00:17:58,119 --> 00:18:01,119 Speaker 4: Base of customers slash fans than the NFL. 433 00:18:02,080 --> 00:18:05,280 Speaker 9: Roger Goodell's mentioned sixteen international games? 434 00:18:05,640 --> 00:18:06,920 Speaker 6: Is that good for players? 435 00:18:07,040 --> 00:18:10,760 Speaker 9: Do you think players actually want to travel not every 436 00:18:10,800 --> 00:18:13,639 Speaker 9: single week, but to be going to Spain and to 437 00:18:13,800 --> 00:18:17,600 Speaker 9: Paris and potentially Italy and Australia and so many other places. 438 00:18:17,760 --> 00:18:19,000 Speaker 6: You think that's good for players? 439 00:18:19,480 --> 00:18:23,720 Speaker 13: No, I can't really speak on that for everyone, but 440 00:18:23,960 --> 00:18:26,199 Speaker 13: if I was playing, I wouldn't have a problem with it. 441 00:18:26,440 --> 00:18:29,640 Speaker 13: You wouldn't have a problem, no, because I love playing football. 442 00:18:29,760 --> 00:18:31,960 Speaker 13: I was one of those guys that actually went to 443 00:18:32,000 --> 00:18:34,959 Speaker 13: training camp with the rookies and I was a veteran, 444 00:18:35,359 --> 00:18:38,399 Speaker 13: so I was always ready to go. But you know 445 00:18:38,840 --> 00:18:42,359 Speaker 13: that's gonna have to be decided. But yeah, if it 446 00:18:42,400 --> 00:18:43,520 Speaker 13: was me, I would do it. 447 00:18:44,000 --> 00:18:46,120 Speaker 9: And Gaby tell me a little bit about what NetApp 448 00:18:46,240 --> 00:18:49,000 Speaker 9: is doing in terms of the international growth and the 449 00:18:49,040 --> 00:18:52,480 Speaker 9: presence that you all have, not just domestically but overseas well. 450 00:18:52,520 --> 00:18:56,120 Speaker 4: We definitely partner with the NFL as the presenting sponsor 451 00:18:56,160 --> 00:18:58,600 Speaker 4: and partner of most of their, if not all, their 452 00:18:58,600 --> 00:19:03,439 Speaker 4: international games, including their expansion games which are being announced. 453 00:19:05,840 --> 00:19:07,600 Speaker 11: Against his against his whistless. 454 00:19:08,760 --> 00:19:11,320 Speaker 4: But we do it because we thought it was an 455 00:19:11,320 --> 00:19:14,880 Speaker 4: important move because the NFL is spreading this fandom globally 456 00:19:14,960 --> 00:19:17,960 Speaker 4: and there are, as Jerry said, fans in countries that 457 00:19:18,359 --> 00:19:20,280 Speaker 4: you know, with the US, sometimes we kind of think 458 00:19:20,320 --> 00:19:23,679 Speaker 4: of ourselves, you know, we do one thing. The NFL 459 00:19:23,720 --> 00:19:25,800 Speaker 4: has fans everywhere, and we want to be part of 460 00:19:25,960 --> 00:19:28,879 Speaker 4: a team and a company that takes that and expands it. 461 00:19:28,920 --> 00:19:32,680 Speaker 4: Because data sits has bound has no boundaries, right, and 462 00:19:32,800 --> 00:19:35,800 Speaker 4: nothing says that better than a sport that has fans 463 00:19:35,800 --> 00:19:38,280 Speaker 4: around the world. So I think it's a great opportunity 464 00:19:38,280 --> 00:19:40,520 Speaker 4: for the NFL, it's a great opportunity for the players, 465 00:19:40,600 --> 00:19:42,840 Speaker 4: and who doesn't want more fans. 466 00:19:43,920 --> 00:19:46,520 Speaker 10: That was three times Super Bowl champion Jerry Rice and 467 00:19:46,600 --> 00:19:49,840 Speaker 10: net app cmo Gabi Boco sticking with Hall of Fame 468 00:19:49,880 --> 00:19:52,960 Speaker 10: wide receivers. A ring eluded him in his career, but 469 00:19:53,000 --> 00:19:55,600 Speaker 10: he is still considered one of the greats. We catch 470 00:19:55,680 --> 00:19:59,040 Speaker 10: up with NFL Hall of Famer Terrell Owens. Terrell, Welcome 471 00:19:59,040 --> 00:20:01,920 Speaker 10: to the Bloomberg Business Sports. So we're in San Francisco. 472 00:20:02,000 --> 00:20:04,080 Speaker 10: Like I mentioned, you started your career here. When you 473 00:20:04,119 --> 00:20:06,040 Speaker 10: come back, you know, I imagine obviously you've been back 474 00:20:06,080 --> 00:20:08,720 Speaker 10: since you were playing days. But when you do come back, 475 00:20:08,760 --> 00:20:12,199 Speaker 10: is there always a certain sense of nostalgia, certain emotions 476 00:20:12,240 --> 00:20:12,800 Speaker 10: that come up for you. 477 00:20:13,080 --> 00:20:15,240 Speaker 16: Not a lot of emotions. I mean, I wish I 478 00:20:15,280 --> 00:20:19,199 Speaker 16: would have won a Super Bowl here. You know, I 479 00:20:19,280 --> 00:20:21,879 Speaker 16: tried my best. You know, my damn is to do 480 00:20:21,960 --> 00:20:25,440 Speaker 16: my part to get the team. What's been so elusive 481 00:20:25,720 --> 00:20:27,639 Speaker 16: over the years, And I know the Niners, they've been 482 00:20:27,720 --> 00:20:30,240 Speaker 16: knocking at the door over the last few years, and 483 00:20:30,320 --> 00:20:32,600 Speaker 16: I haven't been able to get over that hump. But 484 00:20:32,600 --> 00:20:35,000 Speaker 16: they've been plagued by a number of injuries, which obviously, 485 00:20:35,040 --> 00:20:37,000 Speaker 16: you play this game and you follow it, you know 486 00:20:37,080 --> 00:20:38,840 Speaker 16: that it's kind of like not how you started, how 487 00:20:38,840 --> 00:20:42,320 Speaker 16: you finish, and when you leave, when you lose key players, 488 00:20:42,359 --> 00:20:45,240 Speaker 16: and you have key players injured and playing through injuries 489 00:20:45,240 --> 00:20:46,879 Speaker 16: through out the course of the year, and they're not playing, 490 00:20:47,320 --> 00:20:50,560 Speaker 16: you know, to their to their nas you know, they're 491 00:20:50,600 --> 00:20:54,080 Speaker 16: not playing to at one hundred percent level. As the 492 00:20:54,080 --> 00:20:57,000 Speaker 16: beginning of the season, it's hard to win. And I 493 00:20:57,040 --> 00:20:59,320 Speaker 16: think with them they have some pieces. I think they 494 00:20:59,320 --> 00:21:02,119 Speaker 16: need to acquire at the receiver position. They had some 495 00:21:02,480 --> 00:21:06,840 Speaker 16: new nucleus of guys by committee. They're they're still developing 496 00:21:06,880 --> 00:21:10,320 Speaker 16: Percel Juwan Jennings. He's been kind of like their most 497 00:21:10,359 --> 00:21:13,640 Speaker 16: consistent receiver, but he's not the dynamic receiver like take 498 00:21:13,680 --> 00:21:16,720 Speaker 16: the top off that they did they need at that position. 499 00:21:17,160 --> 00:21:19,760 Speaker 16: But when I come here, man, obviously, uh, coming up 500 00:21:19,760 --> 00:21:21,920 Speaker 16: to one on one from the airport, I was telling someone, 501 00:21:21,920 --> 00:21:23,679 Speaker 16: I'm like, Man, I used to look off to the 502 00:21:23,760 --> 00:21:25,359 Speaker 16: to the right and see when I used to we 503 00:21:25,440 --> 00:21:27,359 Speaker 16: used to drive to the stadium, used to see that 504 00:21:27,440 --> 00:21:28,919 Speaker 16: stadium off to in the horizon. 505 00:21:28,960 --> 00:21:30,320 Speaker 17: But now it's going there's no more. 506 00:21:30,760 --> 00:21:33,800 Speaker 16: Uh So yeah, so just being here obviously, like I said, 507 00:21:33,840 --> 00:21:36,920 Speaker 16: I have some ties here. Uh had some iconic moments, 508 00:21:36,920 --> 00:21:39,800 Speaker 16: some legendary moments moments here. Obviously, a lot of people 509 00:21:39,800 --> 00:21:43,480 Speaker 16: remember the catch that I made against the Green Bay Packers. 510 00:21:43,600 --> 00:21:45,399 Speaker 16: And then also a lot of people remember, you know, 511 00:21:45,400 --> 00:21:47,720 Speaker 16: obviously the moment that I signed the shot signed signed 512 00:21:47,720 --> 00:21:49,879 Speaker 16: the football with the sharpie, uh you know, as you 513 00:21:49,960 --> 00:21:52,800 Speaker 16: see my jacket here. So I partner with them just 514 00:21:52,920 --> 00:21:55,680 Speaker 16: recently with that rook of the Year campaign. So I said, 515 00:21:55,720 --> 00:21:58,879 Speaker 16: they got some candidates Rookie of the Year Roman do 516 00:21:59,240 --> 00:22:01,679 Speaker 16: with the Bears and t mac. So they're making their 517 00:22:01,720 --> 00:22:04,439 Speaker 16: marks on the field, you know, trying to kind of 518 00:22:04,480 --> 00:22:06,160 Speaker 16: replicate and do some of the things that I did 519 00:22:06,240 --> 00:22:07,840 Speaker 16: on the field. I don't know if they're doing it 520 00:22:07,880 --> 00:22:10,880 Speaker 16: as good, but I kind of set the standard. So everybody, 521 00:22:10,920 --> 00:22:13,840 Speaker 16: I said, remembers that game. Like I said, it's been 522 00:22:13,920 --> 00:22:17,280 Speaker 16: replayed over and over. I don't know, particularly during the 523 00:22:17,280 --> 00:22:19,080 Speaker 16: Super Bowl year, but throughout the course of the year. 524 00:22:19,480 --> 00:22:22,240 Speaker 16: Obviously when you have different matchups and you talk about 525 00:22:22,320 --> 00:22:26,320 Speaker 16: touchdown celebrations, that celebrations always comes up and. 526 00:22:26,240 --> 00:22:27,560 Speaker 17: Everything, Well, how did that happen. 527 00:22:28,119 --> 00:22:30,879 Speaker 16: Honestly, it was imprompt too, and that was nothing premeditated 528 00:22:30,920 --> 00:22:33,600 Speaker 16: about it. Lyricly, just on the sideline right before I 529 00:22:33,640 --> 00:22:36,119 Speaker 16: went out in the next series, like ay Doc. It 530 00:22:36,240 --> 00:22:38,399 Speaker 16: was one of the guys who's currently he's still on 531 00:22:38,480 --> 00:22:40,679 Speaker 16: the staff with the Niners now. I asked him for 532 00:22:40,680 --> 00:22:42,840 Speaker 16: a sharpie. He gave it to me, and then I 533 00:22:42,880 --> 00:22:44,359 Speaker 16: put it in my sock and he was waiting for 534 00:22:44,400 --> 00:22:46,159 Speaker 16: me to give it back to him. I guess he 535 00:22:46,160 --> 00:22:48,400 Speaker 16: thought I was gonna either black something out or write 536 00:22:48,440 --> 00:22:50,480 Speaker 16: something onto my tape for something, which a lot of 537 00:22:50,480 --> 00:22:51,840 Speaker 16: players do, and I'm like, no. 538 00:22:51,880 --> 00:22:53,760 Speaker 17: I'm good, you can go ahead. So he left. 539 00:22:53,880 --> 00:22:56,280 Speaker 16: And then I knew the companies that I had in 540 00:22:56,359 --> 00:22:57,520 Speaker 16: myself and my abilities. 541 00:22:57,600 --> 00:22:59,199 Speaker 17: I knew that I was. 542 00:22:59,200 --> 00:23:02,040 Speaker 16: Going to score on that on the next series going out, 543 00:23:02,160 --> 00:23:03,240 Speaker 16: and surely enough I did. 544 00:23:03,560 --> 00:23:05,520 Speaker 17: And uh yeah, what was so ironical about it? 545 00:23:05,560 --> 00:23:07,080 Speaker 16: We had a mutual friend, Sean and I who are 546 00:23:07,680 --> 00:23:11,120 Speaker 16: Sewn Springs who I scored on. We have a mutual friend, 547 00:23:11,600 --> 00:23:14,560 Speaker 16: Greg Eastman, who I think does some business work with Sean. 548 00:23:14,760 --> 00:23:17,680 Speaker 16: He was actually at the game and there are some 549 00:23:17,720 --> 00:23:19,800 Speaker 16: lower seats in the back of that end zone where 550 00:23:19,800 --> 00:23:22,000 Speaker 16: I scored, I end up giving him the football. 551 00:23:22,119 --> 00:23:24,600 Speaker 11: Oh wow, so it came really full circle there. 552 00:23:24,720 --> 00:23:25,160 Speaker 2: Yeah. 553 00:23:25,200 --> 00:23:26,960 Speaker 11: So obviously we're here at the super Bowl. 554 00:23:26,960 --> 00:23:28,639 Speaker 10: We're talking about football, but I want to talk to 555 00:23:28,720 --> 00:23:31,280 Speaker 10: you about a different sport that you're also really into, 556 00:23:31,280 --> 00:23:32,720 Speaker 10: really passionate about ball. 557 00:23:32,800 --> 00:23:33,800 Speaker 17: Oh yeah, I love piotball. 558 00:23:33,800 --> 00:23:35,840 Speaker 16: I got my bag over there and my pickball padals 559 00:23:35,880 --> 00:23:38,639 Speaker 16: are in there, just in case they had this, this 560 00:23:38,720 --> 00:23:41,280 Speaker 16: this warehouse, this radio role here. 561 00:23:41,359 --> 00:23:42,960 Speaker 17: I don't understand why they don't have a pick. 562 00:23:42,800 --> 00:23:43,439 Speaker 14: A ball court in here. 563 00:23:43,480 --> 00:23:45,000 Speaker 11: You think there should be one like right in the center. 564 00:23:45,119 --> 00:23:48,760 Speaker 16: Absolutely, they should have a pickaball court in here somewhere, 565 00:23:49,240 --> 00:23:50,639 Speaker 16: just for like downtime. 566 00:23:50,920 --> 00:23:52,680 Speaker 17: You know, people are not doing anything, you know what 567 00:23:52,680 --> 00:23:52,960 Speaker 17: I mean? 568 00:23:53,240 --> 00:23:54,879 Speaker 11: But that line would be crazy long. Though. 569 00:23:55,400 --> 00:23:59,080 Speaker 17: People love see I'm giving them, you know, I'm giving them. 570 00:23:58,920 --> 00:23:59,760 Speaker 11: Something, some ideas. 571 00:23:59,880 --> 00:24:02,639 Speaker 16: You this idea and it could be the t O 572 00:24:02,800 --> 00:24:06,160 Speaker 16: the Tarryl Lowins sponsored by Sharpie pick aball court. 573 00:24:06,440 --> 00:24:09,080 Speaker 17: Are you guys hearing this? You're hearing this? 574 00:24:09,119 --> 00:24:10,320 Speaker 11: That's you're hearing that. 575 00:24:10,640 --> 00:24:13,680 Speaker 16: Yeah, I'm giving you guys some great ideas here. So yeah, 576 00:24:13,680 --> 00:24:15,960 Speaker 16: but I love pickaball. I just picked it up last year. 577 00:24:16,680 --> 00:24:20,359 Speaker 16: I've been playing consistently, probably right around ten eleven months. 578 00:24:20,640 --> 00:24:23,000 Speaker 16: And so I've made some leaps and bounds since I 579 00:24:23,040 --> 00:24:25,560 Speaker 16: picked it up last year. Shout out to Marcellus Wyley 580 00:24:25,960 --> 00:24:28,760 Speaker 16: who introduced me to the sport. So you know Marcellus Wyley, 581 00:24:29,720 --> 00:24:32,800 Speaker 16: he has his own show. He was on uh sports, 582 00:24:32,880 --> 00:24:36,240 Speaker 16: uh sports something with Michelle Beadle and all them. 583 00:24:36,320 --> 00:24:38,159 Speaker 17: So, yeah, he played with the San Diego Chargers. We 584 00:24:38,240 --> 00:24:39,080 Speaker 17: both live in l A. 585 00:24:39,440 --> 00:24:42,159 Speaker 16: He converted his basketball court into a pickaball and so 586 00:24:42,200 --> 00:24:44,280 Speaker 16: he has this h this group thread that he sends 587 00:24:44,320 --> 00:24:48,639 Speaker 16: out to a mass thread to everybody weekly monthly. So 588 00:24:48,800 --> 00:24:50,720 Speaker 16: for about about three or four months, he kept sending 589 00:24:50,760 --> 00:24:52,760 Speaker 16: me the text to come play pickaball, and I'm like, 590 00:24:52,800 --> 00:24:55,680 Speaker 16: Marcella's I'm like, I don't even know how to play pickaball. 591 00:24:55,720 --> 00:24:57,960 Speaker 17: I don't even have a paddle. Yeah, and he said, man, 592 00:24:58,040 --> 00:24:59,360 Speaker 17: just come out learning, blah blah blah. 593 00:24:59,359 --> 00:25:01,360 Speaker 16: So I went to I went to a store, tried 594 00:25:01,400 --> 00:25:04,080 Speaker 16: to find me some pickleball paddles, and I saw there 595 00:25:04,119 --> 00:25:08,800 Speaker 16: was different brands. That was Bulkans Sale, kirk Head Yola. 596 00:25:09,200 --> 00:25:13,240 Speaker 16: But now I'm very familiar with a lot of pickaball players, 597 00:25:13,840 --> 00:25:15,320 Speaker 16: the brands and the equipment. 598 00:25:15,600 --> 00:25:18,960 Speaker 10: Bloomberg audience loves them some pickaball our thanks to NFL 599 00:25:19,000 --> 00:25:20,439 Speaker 10: Hall of Famer tarall Owens. 600 00:25:21,040 --> 00:25:23,679 Speaker 9: Up next, we'll hear from two young quarterbacks making a 601 00:25:23,840 --> 00:25:27,000 Speaker 9: big splash in the league, Jordan Love and Jade and Daniels. 602 00:25:27,040 --> 00:25:30,240 Speaker 9: Are gonna chat new business ventures and what they're getting into. 603 00:25:30,760 --> 00:25:33,640 Speaker 10: That's straight ahead on the Bloomberg Business of Sports. I'm 604 00:25:33,680 --> 00:25:36,920 Speaker 10: Vanessa Perdomo with Randa Williams. You're listening to the Bloomberg 605 00:25:36,960 --> 00:25:39,640 Speaker 10: Business of Sports from Bloomberg Radio around the world. 606 00:25:46,800 --> 00:25:50,800 Speaker 1: This is Bloomberg Business of Sports from Bloomberg Radio. 607 00:25:53,320 --> 00:25:55,679 Speaker 10: Thanks for joining the Bloomberg Business of Sports, where we 608 00:25:55,720 --> 00:25:57,919 Speaker 10: explore the big money issues in the world of sports. 609 00:25:57,960 --> 00:25:59,440 Speaker 11: I'm Vanessa Perdomo and. 610 00:25:59,280 --> 00:26:02,360 Speaker 9: I'm Randa Williams filling in for Michael and Damien. 611 00:26:02,440 --> 00:26:04,960 Speaker 10: This week, we're on the ground in San Francisco for 612 00:26:05,040 --> 00:26:07,960 Speaker 10: Super Bowl sixty speaking to some of the top superstars 613 00:26:07,960 --> 00:26:08,400 Speaker 10: in the game. 614 00:26:08,840 --> 00:26:11,240 Speaker 11: And what better position on the field to highlight than 615 00:26:11,240 --> 00:26:12,160 Speaker 11: that of the quarterback. 616 00:26:12,520 --> 00:26:15,119 Speaker 9: Green Bay Packers quarterback Jordan Love is one of the 617 00:26:15,160 --> 00:26:16,480 Speaker 9: best quarterbacks in the league. 618 00:26:16,520 --> 00:26:18,639 Speaker 6: He joined us alongside. 619 00:26:18,040 --> 00:26:22,960 Speaker 9: Toyota North America's vice president of Marketing Dedre Dellilly. They 620 00:26:23,000 --> 00:26:26,600 Speaker 9: begin with their unlikely and interesting story about their partnership. 621 00:26:27,040 --> 00:26:29,520 Speaker 18: Yeah, so this is one of those partnerships that it 622 00:26:29,600 --> 00:26:32,760 Speaker 18: really started with the fans. You know, the fans really 623 00:26:32,840 --> 00:26:36,199 Speaker 18: took to the internet and you know, pointed out some 624 00:26:36,280 --> 00:26:37,920 Speaker 18: facts that I might have been playing a little bit 625 00:26:37,920 --> 00:26:41,879 Speaker 18: better during toyotath On and you know, maybe a conspiracy 626 00:26:41,880 --> 00:26:45,280 Speaker 18: theory in there, so that I was a Toyotathon merchant. 627 00:26:45,359 --> 00:26:47,600 Speaker 18: And that's really how it got started. And you know, 628 00:26:47,600 --> 00:26:49,560 Speaker 18: I'm grateful it'll be a partner with Toyota. 629 00:26:50,080 --> 00:26:52,120 Speaker 10: When did you feel like, you know what, I'll start 630 00:26:52,119 --> 00:26:55,160 Speaker 10: playing into it and really like kind of live it up. 631 00:26:55,040 --> 00:26:57,000 Speaker 18: For the fans, I think, you know, the more I 632 00:26:57,080 --> 00:27:00,000 Speaker 18: kept seeing it, obviously, you know, I was trying to 633 00:27:00,040 --> 00:27:01,960 Speaker 18: play my best at every game, but you know, the 634 00:27:02,000 --> 00:27:04,320 Speaker 18: stats didn't lie. They they kind of you know, kept 635 00:27:04,359 --> 00:27:06,120 Speaker 18: going up and up during the months of Toyota than 636 00:27:07,240 --> 00:27:10,240 Speaker 18: and uh, you know, I think after year one, when 637 00:27:10,240 --> 00:27:11,399 Speaker 18: the fans started pointing out. 638 00:27:11,240 --> 00:27:12,560 Speaker 14: We were like, all right, let's kind of take this 639 00:27:12,600 --> 00:27:13,159 Speaker 14: around with it. 640 00:27:13,200 --> 00:27:14,720 Speaker 18: And people are like, are you scared that you know 641 00:27:14,760 --> 00:27:16,480 Speaker 18: it's gonna mess up how you play on the field, 642 00:27:16,480 --> 00:27:18,520 Speaker 18: and Jinx yourself, and I was like, nah, you know, 643 00:27:18,880 --> 00:27:20,160 Speaker 18: I'm grateful to be here. 644 00:27:20,200 --> 00:27:21,080 Speaker 11: Sod. 645 00:27:21,400 --> 00:27:24,080 Speaker 10: How often does something like this come up so organically 646 00:27:24,119 --> 00:27:25,560 Speaker 10: It kind of just like fall on your. 647 00:27:25,520 --> 00:27:27,880 Speaker 11: Lap like this, especially with someone like Jordan. I mean, 648 00:27:27,920 --> 00:27:28,560 Speaker 11: it was a gift. 649 00:27:28,640 --> 00:27:31,600 Speaker 12: It's so rare to happen, right, So you know, I 650 00:27:31,680 --> 00:27:35,240 Speaker 12: think we appreciate Jordan just diving into this with us 651 00:27:35,280 --> 00:27:36,040 Speaker 12: and being such. 652 00:27:35,840 --> 00:27:36,800 Speaker 11: A good sport about it. 653 00:27:38,160 --> 00:27:39,800 Speaker 12: You know, I think as a marketer, it's a dream 654 00:27:39,960 --> 00:27:42,800 Speaker 12: come true when it's something that organically comes to you. 655 00:27:42,920 --> 00:27:46,520 Speaker 12: It was one hundred fan generated and it's a testament 656 00:27:46,520 --> 00:27:48,919 Speaker 12: to Jordan and the fans of Green Bay, right, I 657 00:27:48,960 --> 00:27:52,439 Speaker 12: mean this came from them. They requested, they made a 658 00:27:52,440 --> 00:27:55,919 Speaker 12: plea for us to work together. And so when that 659 00:27:56,080 --> 00:27:58,720 Speaker 12: opportunity presented itself, it was something that we had to 660 00:27:58,760 --> 00:27:59,399 Speaker 12: capitalize on. 661 00:27:59,760 --> 00:28:02,520 Speaker 10: When did you say, okay, we're gonna make this real, 662 00:28:02,600 --> 00:28:05,000 Speaker 10: We're gonna make it a partnership. Was it when Jordan 663 00:28:05,000 --> 00:28:07,800 Speaker 10: has already said something about it, or when did you. 664 00:28:07,359 --> 00:28:08,040 Speaker 11: Like say all right? 665 00:28:08,440 --> 00:28:12,040 Speaker 12: So it started from one fan on social media, and 666 00:28:12,080 --> 00:28:18,240 Speaker 12: then commentators and influencers and fans just really started diving 667 00:28:18,320 --> 00:28:19,200 Speaker 12: into the moment. 668 00:28:19,280 --> 00:28:21,520 Speaker 11: And so when the chatter really started to pick up. 669 00:28:22,000 --> 00:28:25,760 Speaker 12: We said, oh, this is something real fans truly believe this, 670 00:28:25,920 --> 00:28:28,000 Speaker 12: and so we have to go to the source. 671 00:28:28,040 --> 00:28:28,920 Speaker 11: And so that was we. 672 00:28:28,920 --> 00:28:32,959 Speaker 12: Reached out to Jordan's team and that relationship blossomed really quickly. 673 00:28:33,480 --> 00:28:35,160 Speaker 10: And one of the other cool things that we see 674 00:28:35,160 --> 00:28:38,520 Speaker 10: now is that there's actually Panini cards right with part 675 00:28:38,560 --> 00:28:41,000 Speaker 10: of your sweater that you wore with that Toyota th 676 00:28:41,080 --> 00:28:41,560 Speaker 10: on sweater. 677 00:28:41,920 --> 00:28:43,760 Speaker 11: Tell me about that. Are you a card collector? 678 00:28:44,280 --> 00:28:46,600 Speaker 14: So I'm not a car collector, but I thought it 679 00:28:46,640 --> 00:28:47,360 Speaker 14: was pretty cool. You know. 680 00:28:47,400 --> 00:28:49,760 Speaker 18: I saw the cards for the first time, and it's 681 00:28:49,800 --> 00:28:52,280 Speaker 18: funny because I had it when we first got the card, 682 00:28:52,600 --> 00:28:53,200 Speaker 18: and some. 683 00:28:53,160 --> 00:28:54,640 Speaker 14: Of the guys in the locker room we're talking about it. 684 00:28:54,600 --> 00:28:56,400 Speaker 18: Because they collect cars, are like, hey, we saw the 685 00:28:56,720 --> 00:28:58,280 Speaker 18: Toyota card is coming out. We're like, we need to 686 00:28:58,320 --> 00:28:59,920 Speaker 18: get our hands on that because we know, not ask them, 687 00:29:00,080 --> 00:29:01,680 Speaker 18: it's gonna blow up and it's gonna be one of those, 688 00:29:02,000 --> 00:29:03,320 Speaker 18: you know, rare cars that not. 689 00:29:03,280 --> 00:29:04,080 Speaker 14: Too many people get. 690 00:29:04,360 --> 00:29:05,720 Speaker 11: So a couple of the teammates have it. 691 00:29:06,480 --> 00:29:08,479 Speaker 14: No, I don't know if they have a year, but 692 00:29:08,520 --> 00:29:09,160 Speaker 14: I got real far. 693 00:29:09,280 --> 00:29:10,760 Speaker 18: I got one on my locker and I know, a 694 00:29:10,840 --> 00:29:12,840 Speaker 18: couple guys were, you know, trying. 695 00:29:12,600 --> 00:29:13,800 Speaker 14: To get it off me and I said, now I 696 00:29:13,840 --> 00:29:14,920 Speaker 14: got to hold on to this one. 697 00:29:15,120 --> 00:29:17,200 Speaker 11: How did that part come together? The trading card. 698 00:29:17,360 --> 00:29:20,640 Speaker 12: Yeah, So we really wanted to take Toyotathan, which has 699 00:29:20,680 --> 00:29:24,000 Speaker 12: been a long standing, really traditional, you know, automotive sales event, 700 00:29:24,360 --> 00:29:26,960 Speaker 12: and make it a cultural moment, and so we leaned 701 00:29:26,960 --> 00:29:29,520 Speaker 12: into collectibles, fashion and music to do that. And so, 702 00:29:29,880 --> 00:29:31,800 Speaker 12: of course, first and foremost, you know, I think the 703 00:29:31,840 --> 00:29:35,280 Speaker 12: connection that we had with Jordan, we decided, let's give 704 00:29:35,320 --> 00:29:38,520 Speaker 12: the fans something really special and you really immortalize this 705 00:29:38,640 --> 00:29:42,760 Speaker 12: moment of Loveathon and the connection and the relationship that 706 00:29:42,800 --> 00:29:44,840 Speaker 12: we have. So we reached out to Panini and we 707 00:29:44,880 --> 00:29:47,920 Speaker 12: created two hundred and fifty of these limited edition cards. 708 00:29:47,960 --> 00:29:51,440 Speaker 12: We actually had pieces of the sweater that Jordan wore 709 00:29:51,680 --> 00:29:55,360 Speaker 12: around when we announced our partnership around Toyotathan, and so 710 00:29:55,600 --> 00:29:58,480 Speaker 12: it was something that we then distributed to dealers in 711 00:29:58,560 --> 00:30:01,240 Speaker 12: Wisconsin and the Wisconsin area. And so in order to 712 00:30:01,400 --> 00:30:04,640 Speaker 12: get one, and they were became really highly coveted. You 713 00:30:04,720 --> 00:30:06,880 Speaker 12: had to lean into the partnership. 714 00:30:07,120 --> 00:30:09,640 Speaker 11: And did it buy a Toyota. No, it didn't have 715 00:30:09,680 --> 00:30:10,520 Speaker 11: to buy that. 716 00:30:10,560 --> 00:30:13,720 Speaker 12: Definitely helped, but I think you just had to believe 717 00:30:13,720 --> 00:30:16,280 Speaker 12: in what we were doing and the magic of Toyotathon. 718 00:30:16,720 --> 00:30:17,280 Speaker 11: That's awesome. 719 00:30:17,440 --> 00:30:18,840 Speaker 10: Well, I think a lot of people really want to 720 00:30:18,880 --> 00:30:21,800 Speaker 10: know is how much has Jordan, you know, really surpassed 721 00:30:21,800 --> 00:30:25,240 Speaker 10: the Toyota Has he helped sell more toyotas you guys, 722 00:30:25,280 --> 00:30:28,400 Speaker 10: I know you you extended it right in Wisconsin, the Toyotathon, right, 723 00:30:28,640 --> 00:30:29,000 Speaker 10: we did. 724 00:30:29,080 --> 00:30:32,960 Speaker 12: We actually went as far last season as re editing 725 00:30:33,120 --> 00:30:35,160 Speaker 12: a existing spot to make it. 726 00:30:35,320 --> 00:30:36,920 Speaker 11: Love Athon versus Toyotathon. 727 00:30:37,320 --> 00:30:39,360 Speaker 12: So you know, I think for us, it's all about 728 00:30:39,480 --> 00:30:44,320 Speaker 12: partnering with athletes who share the same character, the same integrity, 729 00:30:44,760 --> 00:30:47,959 Speaker 12: and you know, through partnerships with our athletes like Jordan, 730 00:30:48,120 --> 00:30:51,360 Speaker 12: and I think particularly Jordan over the last couple of seasons, 731 00:30:51,760 --> 00:30:54,720 Speaker 12: we are able to connect in a way with fans 732 00:30:54,760 --> 00:30:58,280 Speaker 12: and bring them entertainment and added value and it really 733 00:30:58,280 --> 00:31:00,840 Speaker 12: helps physician us as being more cultural relevant and really 734 00:31:00,920 --> 00:31:04,480 Speaker 12: kind of in tune to you know, our NFL partnership 735 00:31:04,600 --> 00:31:08,560 Speaker 12: and the desires of the fans. So it's about being 736 00:31:08,600 --> 00:31:12,479 Speaker 12: seen as exciting and innovative and really just part of 737 00:31:12,520 --> 00:31:17,440 Speaker 12: this incredible cultural moment. So the authentic connection that we 738 00:31:17,560 --> 00:31:20,120 Speaker 12: have with Jordan has absolutely amplified that. 739 00:31:20,920 --> 00:31:23,080 Speaker 10: And you you said it, you're a partner with the NFL, 740 00:31:23,160 --> 00:31:25,800 Speaker 10: and you had a game last night right that was 741 00:31:26,200 --> 00:31:29,040 Speaker 10: to grow the game and with female athletes and flag football. Jordan, 742 00:31:29,120 --> 00:31:31,760 Speaker 10: tell me about that and what the experience was like 743 00:31:31,800 --> 00:31:32,240 Speaker 10: for you there. 744 00:31:32,520 --> 00:31:33,120 Speaker 14: It was awesome. 745 00:31:33,200 --> 00:31:36,240 Speaker 18: You know, that was my first time coaching girls flag 746 00:31:36,280 --> 00:31:39,000 Speaker 18: football and and and really you know, seeing it firsthand, 747 00:31:39,920 --> 00:31:41,760 Speaker 18: and you know, I'm very excited because I think that's 748 00:31:41,800 --> 00:31:44,200 Speaker 18: an area that's just taken off and growing so much, 749 00:31:44,600 --> 00:31:46,960 Speaker 18: obviously with the Olympics coming up and that being a 750 00:31:47,000 --> 00:31:47,440 Speaker 18: part of it. 751 00:31:48,400 --> 00:31:49,720 Speaker 14: You know, I think it's in this area. 752 00:31:49,720 --> 00:31:51,160 Speaker 18: It's an area that's going to keep growing in a 753 00:31:51,640 --> 00:31:54,480 Speaker 18: sport that you know, was I think mostly thought of 754 00:31:54,560 --> 00:31:57,560 Speaker 18: as a men's game for a long time, and flag 755 00:31:57,560 --> 00:32:00,280 Speaker 18: football was mostly thought of as kind of a way 756 00:32:00,320 --> 00:32:02,880 Speaker 18: to start you into tackle football. And now it's really 757 00:32:02,880 --> 00:32:05,280 Speaker 18: taken off in a whole sport of his own and 758 00:32:05,280 --> 00:32:06,400 Speaker 18: a whole category of the sown. 759 00:32:06,520 --> 00:32:09,280 Speaker 14: So it's awesome. I love to see it. I love 760 00:32:09,280 --> 00:32:10,080 Speaker 14: to see the game growing. 761 00:32:10,120 --> 00:32:12,800 Speaker 18: I love to see you know, women allow to be 762 00:32:12,800 --> 00:32:14,320 Speaker 18: able to play in this game and grow it to 763 00:32:14,360 --> 00:32:17,600 Speaker 18: a you know, even bigger fan base and even bigger 764 00:32:17,600 --> 00:32:18,200 Speaker 18: love for the game. 765 00:32:18,280 --> 00:32:19,600 Speaker 14: So that's amazing. 766 00:32:19,680 --> 00:32:21,560 Speaker 18: I'm very excited, you know, Toyo to be able to 767 00:32:21,560 --> 00:32:23,320 Speaker 18: have that game last night in the dark. The glow 768 00:32:23,400 --> 00:32:26,000 Speaker 18: up game was it was an interesting twist on it, 769 00:32:26,080 --> 00:32:27,160 Speaker 18: but it's awesome. 770 00:32:27,440 --> 00:32:30,600 Speaker 9: That was Green Big Packers quarterback Jordan Love alongside Toyota 771 00:32:30,640 --> 00:32:34,520 Speaker 9: North America's vice president of marketing dedre De Lilly. Next up, 772 00:32:34,560 --> 00:32:37,880 Speaker 9: we hear from another young quarterback carving his laying out 773 00:32:37,920 --> 00:32:41,400 Speaker 9: in the league, the Washington Commanders twenty twenty four Rookie 774 00:32:41,440 --> 00:32:43,160 Speaker 9: of the Year, Jayden Daniels. 775 00:32:43,320 --> 00:32:46,000 Speaker 10: So, Jayden, you just concluded your second year in the league. 776 00:32:46,120 --> 00:32:48,200 Speaker 10: You know, talk to us about what these first two 777 00:32:48,240 --> 00:32:50,080 Speaker 10: years have been like for you. What are the bigst 778 00:32:50,120 --> 00:32:51,040 Speaker 10: lessons you've learned so far? 779 00:32:51,600 --> 00:32:53,800 Speaker 7: I mean, you just gotta go through adversity in your life, 780 00:32:54,640 --> 00:32:58,080 Speaker 7: whatever you're pursuing, So that's kind of just what I've 781 00:32:58,080 --> 00:33:01,720 Speaker 7: been through. Obviously, you have the share second year, but 782 00:33:01,800 --> 00:33:03,600 Speaker 7: you know, you kind of just learn from the little 783 00:33:03,680 --> 00:33:07,160 Speaker 7: lessons that you have to go through, whether good or bad. 784 00:33:08,040 --> 00:33:09,800 Speaker 7: So that's kind of where I learned from there. 785 00:33:10,600 --> 00:33:13,680 Speaker 6: What are the highlights of your career thus far? 786 00:33:13,680 --> 00:33:15,520 Speaker 9: Are you just you know, however many games let's say 787 00:33:15,520 --> 00:33:17,760 Speaker 9: twenty twenty five games in Yeah, well, what are some 788 00:33:17,800 --> 00:33:19,840 Speaker 9: things that you can look back on right now? 789 00:33:19,920 --> 00:33:21,760 Speaker 6: And you have so many more games left to play? 790 00:33:21,800 --> 00:33:22,320 Speaker 14: God willing? 791 00:33:22,560 --> 00:33:23,800 Speaker 6: Did you are like that was cool? 792 00:33:25,240 --> 00:33:27,000 Speaker 7: Obviously? You know, you go with my first year, I 793 00:33:27,000 --> 00:33:29,240 Speaker 7: had a lot of highlights. Even this year. I probably 794 00:33:29,240 --> 00:33:31,480 Speaker 7: say the biggest highlight was being able to as a 795 00:33:31,480 --> 00:33:34,520 Speaker 7: professional go back home in front of my crowd when 796 00:33:34,560 --> 00:33:37,200 Speaker 7: we played the Chargers. Great game, you know, get a 797 00:33:37,240 --> 00:33:39,000 Speaker 7: win in front of a lot of people that came 798 00:33:39,040 --> 00:33:41,040 Speaker 7: to see me play. It was my first game as 799 00:33:41,040 --> 00:33:44,160 Speaker 7: a professional, so it's like a real moment. Yeah. But 800 00:33:44,240 --> 00:33:46,920 Speaker 7: also I'll just say, just all the adversity I dealt 801 00:33:46,920 --> 00:33:48,600 Speaker 7: with this year, be able to learn that, be able 802 00:33:48,640 --> 00:33:52,160 Speaker 7: to persevere still push through. You know, I look at 803 00:33:52,160 --> 00:33:53,920 Speaker 7: it like it's a lesson. I get to learn more 804 00:33:53,960 --> 00:33:55,960 Speaker 7: about myself and who I am as a person moving 805 00:33:56,000 --> 00:33:56,720 Speaker 7: forward my career. 806 00:33:57,120 --> 00:33:57,320 Speaker 3: Yeah. 807 00:33:57,520 --> 00:33:59,240 Speaker 10: So, as you move forward your career and you look 808 00:33:59,280 --> 00:34:01,440 Speaker 10: ahead to this season, are there things you're trying to 809 00:34:01,440 --> 00:34:03,880 Speaker 10: do in the off season to make sure you're ready 810 00:34:03,920 --> 00:34:05,440 Speaker 10: to go stay healthy for the season. 811 00:34:05,560 --> 00:34:07,240 Speaker 7: Yeah? I think so. I think you always got to 812 00:34:07,240 --> 00:34:10,080 Speaker 7: reevaluate after each year and kind of have a team 813 00:34:10,080 --> 00:34:13,719 Speaker 7: around you that's on the same path and alignment for 814 00:34:13,800 --> 00:34:15,520 Speaker 7: what you want to achieve. So that's kind of what 815 00:34:15,560 --> 00:34:19,960 Speaker 7: I've been doing and I started at So I'm looking 816 00:34:21,000 --> 00:34:23,839 Speaker 7: I can't get away with myself. Yeah, yeah, but I 817 00:34:23,880 --> 00:34:24,360 Speaker 7: have I have. 818 00:34:25,120 --> 00:34:26,120 Speaker 6: So let me ask you this. 819 00:34:26,680 --> 00:34:28,279 Speaker 9: A lot of the talk of the town this week 820 00:34:28,440 --> 00:34:30,560 Speaker 9: is adding an extra game to the season. 821 00:34:30,880 --> 00:34:34,680 Speaker 6: Sixteen international games. You want more football. 822 00:34:38,120 --> 00:34:40,239 Speaker 7: After being in the league. That's a lot of games 823 00:34:40,280 --> 00:34:41,120 Speaker 7: that we already play. 824 00:34:41,280 --> 00:34:44,040 Speaker 9: So Joe Burrow has mentioned, you know, we need an 825 00:34:44,080 --> 00:34:46,520 Speaker 9: extra bye week if there's going to be an additional game, 826 00:34:46,560 --> 00:34:48,719 Speaker 9: and there's been no negotiations, I should go on the 827 00:34:48,760 --> 00:34:51,640 Speaker 9: record and say that, but eighteen games sounds like a lot. 828 00:34:51,760 --> 00:34:53,040 Speaker 7: Eighteen games is a lot. 829 00:34:53,520 --> 00:34:56,680 Speaker 10: So for you, you know you're here with Exfinity, tell 830 00:34:56,760 --> 00:34:57,799 Speaker 10: us about this partnership. 831 00:34:58,000 --> 00:35:01,200 Speaker 7: Yeah, I mean they've been doing a great job talking 832 00:35:01,200 --> 00:35:03,759 Speaker 7: to him. Has all been the loyalty to their customers. 833 00:35:04,000 --> 00:35:06,920 Speaker 7: They're holding the concert, three day concert for their customers, 834 00:35:06,920 --> 00:35:08,799 Speaker 7: so they're really showing the love and appreciations to the 835 00:35:08,800 --> 00:35:12,160 Speaker 7: people that are invested in Exfinity. So it was a 836 00:35:12,200 --> 00:35:14,720 Speaker 7: dope opportunity to be able to partner with them three. 837 00:35:14,600 --> 00:35:16,920 Speaker 10: Day concert here right at the Super Interest Super Week. 838 00:35:17,000 --> 00:35:19,360 Speaker 7: Super Week, so they're showing love to their members, for sure, 839 00:35:20,360 --> 00:35:20,719 Speaker 7: book it. 840 00:35:20,840 --> 00:35:22,680 Speaker 9: If you had to book three different people for a 841 00:35:22,680 --> 00:35:25,200 Speaker 9: three day concert, just just start throwing some people out there. 842 00:35:25,239 --> 00:35:27,800 Speaker 9: I know you at l A K all right, Kendrick, Okay, 843 00:35:28,680 --> 00:35:32,600 Speaker 9: that made headliney, I'm gonna have to go all West 844 00:35:32,600 --> 00:35:37,319 Speaker 9: coast all right, shout out to being on Blast yeah, 845 00:35:38,080 --> 00:35:42,240 Speaker 9: and then you know, if he's still alive nip yeah. 846 00:35:42,320 --> 00:35:42,680 Speaker 7: Okay. 847 00:35:42,760 --> 00:35:44,640 Speaker 9: Now let's stay on music a little bit. Come on, 848 00:35:45,239 --> 00:35:47,439 Speaker 9: name some name the top five rappers on the West 849 00:35:47,440 --> 00:35:50,440 Speaker 9: Coast right now. Don't say Kendrick because we already know 850 00:35:50,440 --> 00:35:56,240 Speaker 9: he's elevating. The reason I asked is I said, separate 851 00:35:56,320 --> 00:35:58,560 Speaker 9: Kendrick because of the fact that he's himself in the 852 00:35:58,600 --> 00:35:59,640 Speaker 9: gap steps, you know what I mean? 853 00:35:59,719 --> 00:36:03,880 Speaker 7: Like I was, I don't know I got five. I say, uh, 854 00:36:04,040 --> 00:36:09,480 Speaker 7: Caitlin for yeah, shout out my dog being on Blast three, 855 00:36:09,520 --> 00:36:12,600 Speaker 7: one old baby, Yeah? Who else we got over the 856 00:36:13,120 --> 00:36:17,160 Speaker 7: blue bus can? Yes, So it's all of them booking. 857 00:36:17,440 --> 00:36:19,800 Speaker 11: You're booking the next Super Bowl halftime show? Who you're booking? 858 00:36:20,640 --> 00:36:21,640 Speaker 14: H it's in l A. 859 00:36:23,400 --> 00:36:24,120 Speaker 5: L A H. 860 00:36:24,320 --> 00:36:28,080 Speaker 7: That's true. I love my West Coast people, but I 861 00:36:28,080 --> 00:36:29,279 Speaker 7: probably have to book young boy. 862 00:36:30,760 --> 00:36:34,000 Speaker 11: I probably have to bow so Jadon. As we're talking about, 863 00:36:34,040 --> 00:36:35,280 Speaker 11: you know, your partnership. 864 00:36:34,840 --> 00:36:38,000 Speaker 10: With Expinity, and I feel like your your partnerships and 865 00:36:38,040 --> 00:36:41,040 Speaker 10: your NIL was really documented well in The Money Game, 866 00:36:41,080 --> 00:36:45,040 Speaker 10: the series on Amazon Prime. When you're thinking about deals, 867 00:36:45,440 --> 00:36:48,240 Speaker 10: how has it changed from college to your pros? 868 00:36:48,760 --> 00:36:51,080 Speaker 11: How how have you gone about that in your business now? 869 00:36:51,719 --> 00:36:54,000 Speaker 7: I mean all you got to align with like my 870 00:36:54,080 --> 00:36:56,920 Speaker 7: brand and who I am. So obviously I've been blessed 871 00:36:57,000 --> 00:37:00,200 Speaker 7: enough to partner with a lot of different uh op 872 00:37:00,200 --> 00:37:03,080 Speaker 7: tier brands and companies. Uh And obviously the team I 873 00:37:03,120 --> 00:37:05,440 Speaker 7: have around me as far as my marketing U and 874 00:37:05,480 --> 00:37:07,480 Speaker 7: people like that. Man, they do a great job of 875 00:37:07,480 --> 00:37:09,920 Speaker 7: bringing me deals and they know me at this point. 876 00:37:10,280 --> 00:37:12,359 Speaker 7: Uh So it's kind of like they don't bring me nothing. 877 00:37:12,360 --> 00:37:14,520 Speaker 7: They don't think I'll really want to. So I've been 878 00:37:14,520 --> 00:37:16,400 Speaker 7: blessed enough to partner with a lot of brands that 879 00:37:16,440 --> 00:37:19,400 Speaker 7: I've really grown up and like dreamt about doing that, 880 00:37:19,440 --> 00:37:20,680 Speaker 7: and now I have the opportunity to be able to 881 00:37:20,680 --> 00:37:21,719 Speaker 7: go out there and partner with them. 882 00:37:22,000 --> 00:37:25,560 Speaker 9: Our last one for me, I think domit to it. 883 00:37:26,440 --> 00:37:30,400 Speaker 9: Give me a brand you haven't partnered with? Did you 884 00:37:30,440 --> 00:37:30,799 Speaker 9: want to? 885 00:37:33,360 --> 00:37:34,040 Speaker 6: Uh? You got that? 886 00:37:34,320 --> 00:37:38,400 Speaker 7: Man? Yeah, I did? I did. Who is that Gatorade? 887 00:37:38,480 --> 00:37:42,279 Speaker 9: Congratulations? We're about to head over to their activation center later. 888 00:37:42,560 --> 00:37:44,000 Speaker 7: Me too. Cool, So we'll see. 889 00:37:44,320 --> 00:37:45,520 Speaker 10: That's gonna be a big thing for you over there 890 00:37:45,560 --> 00:37:47,319 Speaker 10: when you when you head over there. How's it like 891 00:37:47,719 --> 00:37:49,759 Speaker 10: if you've always wanted it? How does it feel to 892 00:37:49,880 --> 00:37:51,280 Speaker 10: know that you're now you know, partner? 893 00:37:51,760 --> 00:37:54,839 Speaker 7: It's dope. I mean last year, this year's Gatorade. Last 894 00:37:54,920 --> 00:37:56,840 Speaker 7: year I was blessed enough to partner with Beats. 895 00:37:57,560 --> 00:37:57,680 Speaker 3: Uh. 896 00:37:57,960 --> 00:38:00,799 Speaker 7: So it's most definitely hard to be able to do that. 897 00:38:00,880 --> 00:38:03,400 Speaker 7: And really, like I see all the commercial you grow 898 00:38:03,440 --> 00:38:05,400 Speaker 7: up to see all the gator commercials, to see the Beats 899 00:38:05,400 --> 00:38:08,120 Speaker 7: by Dres stuff like that. So we have those type 900 00:38:08,120 --> 00:38:11,920 Speaker 7: of partnerships continue to build throughout my career. Man as awesome. 901 00:38:12,280 --> 00:38:15,919 Speaker 10: That was Washington Commander's quarterback Jaden Daniels. And that does 902 00:38:15,960 --> 00:38:19,120 Speaker 10: it for this extra special week reporting from San Francisco 903 00:38:19,239 --> 00:38:20,520 Speaker 10: ahead of Super Bowl sixty. 904 00:38:21,120 --> 00:38:22,000 Speaker 6: Thanks for joining us. 905 00:38:22,160 --> 00:38:24,480 Speaker 9: Tune in again next week for the latest on the 906 00:38:24,520 --> 00:38:26,840 Speaker 9: stories moving big money in the world of sports. 907 00:38:27,440 --> 00:38:29,920 Speaker 10: You're listening to the Bloomberg Business of sports from Bloomberg 908 00:38:30,040 --> 00:38:31,080 Speaker 10: Radio around the world.