WEBVTT - Selects: How Bras Work

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<v Speaker 1>Hey everybody, it's Josh. And yeah, we did an episode

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<v Speaker 1>on bras. What of it? Yeah, we're two dudes. But

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<v Speaker 1>we're carrying on a long-standing tradition, we found out. Because

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<v Speaker 1>it turns out that just about every bra in history,

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<v Speaker 1>and then go back pretty far, was invented by a man.

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<v Speaker 1>And that includes the guy who filed the patent for

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<v Speaker 1>the first modern bra. This also explains why, until very recently,

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<v Speaker 1>bras were profoundly uncomfortable and usually had some sort of

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<v Speaker 1>lace or something. And maybe were see-through. That's neither here

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<v Speaker 1>nor there, though, because in this episode, we cover everything

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<v Speaker 1>there is to know about bras, and I feel like

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<v Speaker 1>we came out of it as better people. I'll leave

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<v Speaker 1>it to you to decide how we did. Either way,

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<v Speaker 1>enjoy this episode from 2020 on bras. Welcome to Stuff

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<v Speaker 1>You Should Know, a production of iHeartRadio. Hey, and welcome

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<v Speaker 1>to the podcast. I'm Josh Clark, and there's Charles W.

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<v Speaker 1>Chuck Bryant. And it's just us again.

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<v Speaker 2>It's just us.

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<v Speaker 1>We've lost Jerry.

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<v Speaker 2>I'm in the studio like I was on the last one,

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<v Speaker 2>but it's still a ghost studio. There's no one here. Sure.

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<v Speaker 1>Except for Tommy Chong and the radio, or the record player, right?

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<v Speaker 2>Sure.

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<v Speaker 1>Good. We'll just leave it at that. We said that

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<v Speaker 1>we have somebody poised to, like, scratch the needle off

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<v Speaker 1>the record several episodes ago. Yeah, I remember that. And

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<v Speaker 1>that it was Tommy Chong whose job it was to

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<v Speaker 1>do that now.

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<v Speaker 2>That's right. Good callback.

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<v Speaker 1>Thank you. Should we talk bras? Yeah, we're talking bras, man,

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<v Speaker 1>which I appreciate it when we do stuff like this,

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<v Speaker 1>episodes like this, because we have to try harder because

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<v Speaker 1>we're men, you know? Sure.

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<v Speaker 2>Sure.

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<v Speaker 1>The usual.

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<v Speaker 2>It's the only time we have to try harder in life.

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<v Speaker 1>Sadly, that is kind of true. But we haven't shied

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<v Speaker 1>away from topics that have very little to do with us,

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<v Speaker 1>like corsets. We did one on how corsets work. Do

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<v Speaker 1>you remember that? We totally did. A whole episode on corsets.

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<v Speaker 2>Jeez.

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<v Speaker 1>We did one on female puberty.

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<v Speaker 2>Yeah. Foot binding.

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<v Speaker 1>Yeah. We've done a lot of them. So this is just—

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<v Speaker 1>One in the same. A three is a lot when

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<v Speaker 1>it comes to this kind of stuff.

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<v Speaker 2>Yeah. No, I'm just kidding. And we did mention doing

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<v Speaker 2>one on menstruation not too long ago. And we got

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<v Speaker 2>a bunch of supportive emails saying like, yes, guys, please,

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<v Speaker 2>please do that. Like, there's no reason why you shouldn't.

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<v Speaker 1>I've been menstruating for 50 years and I still don't

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<v Speaker 1>understand it. Please explain.

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<v Speaker 2>Yeah, exactly.

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<v Speaker 1>So actually, we have not gotten that email, although we

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<v Speaker 1>wouldn't know if we had, you know.

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<v Speaker 2>Yeah, because our email server's down. Sorry if you've been bounced, everyone.

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<v Speaker 1>Yeah, we're working on it. Yep. So we're talking bras,

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<v Speaker 1>which is short for brassiere, which doesn't have a definite

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<v Speaker 1>origin as far as we know. We think that it

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<v Speaker 1>came about in the 20th century, early 20th century. I

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<v Speaker 1>think it first appeared in print in 1907 or something

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<v Speaker 1>like that. And in French, it means one of two things.

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<v Speaker 1>It means either arm covering, which is, I think, derived

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<v Speaker 1>from medieval armor, French medieval armor. Don't know. And then

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<v Speaker 1>the other thing I saw was a child's vest, which

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<v Speaker 1>that to me is just lovely. If that's what they're

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<v Speaker 1>trying to say with the bra, that it's like a

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<v Speaker 1>child-sized vest that you wear over your breasts, I love

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<v Speaker 1>that idea.

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<v Speaker 2>You want to know something funny? Yes. For the first

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<v Speaker 2>10 minutes researching this, this was put together by our

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<v Speaker 2>pal Dave Ruse. I kept thinking, why is Ruse, why

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<v Speaker 2>does he keep talking about brasseries? Why does he keep

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<v Speaker 2>talking about quaint little French restaurants?

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<v Speaker 1>That's funny.

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<v Speaker 2>It's very close. It looks like brassiere.

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<v Speaker 1>It does. Well, yeah, yeah. Yeah, it does. I think

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<v Speaker 1>if that I was just a little further toward the end,

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<v Speaker 1>we would be talking about casual French restaurants. The TGI

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<v Speaker 1>Fridays of France. Well, that's better than my experience. For

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<v Speaker 1>the first 30 minutes, I was researching nothing but car bras.

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<v Speaker 2>Oh, God. The LeBras. Remember those? No.

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<v Speaker 1>I remember the car.

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<v Speaker 2>I think there was a LeBras, which was one of

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<v Speaker 2>the big popular models at the time for like Porsches

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<v Speaker 2>and stuff like that.

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<v Speaker 1>I don't remember that at all.

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<v Speaker 2>You know, my dad very stupidly bought a Porsche when

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<v Speaker 2>I was in high school.

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<v Speaker 1>Oh, no, with that food truck money?

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<v Speaker 2>With that big public school teacher money. He went out

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<v Speaker 2>and bought a Porsche and surprised my mom and the

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<v Speaker 2>rest of the family with a sweet Porsche 911.

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<v Speaker 1>Like a new one?

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<v Speaker 2>That no one was allowed to, like, breathe on. No,

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<v Speaker 2>it wasn't new.

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<v Speaker 1>Doesn't matter.

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<v Speaker 2>But he very quickly went out, and this is very

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<v Speaker 2>my dad, And like the next week he had like

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<v Speaker 2>the Porsche eyes odd, the Porsche glasses, the Porsche hat. And, uh,

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<v Speaker 2>we didn't have that for very long. I think I

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<v Speaker 2>drove it one time, like around the block and he

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<v Speaker 2>was like, and it was, they were not fun cars

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<v Speaker 2>to drive. They were very difficult to drive.

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<v Speaker 1>Yeah. Yeah. They're all about being in as one with

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<v Speaker 1>the road. And if the road's not so great, then

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<v Speaker 1>it's not, not very fun.

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<v Speaker 2>Yeah. But I will say piggybacking on this story. Um,

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<v Speaker 2>I've been watching the TV show Red Oaks. Have you

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<v Speaker 2>ever seen it?

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<v Speaker 1>I have never even heard of it.

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<v Speaker 2>I hadn't either. It was an Amazon show that ran

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<v Speaker 2>for three seasons about sort of like Caddyshacky. It's a

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<v Speaker 2>kid who works at a tennis club in the 80s.

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<v Speaker 2>And a very, very 80s show. And the drug dealer

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<v Speaker 2>drives this really sweet Porsche 928. Remember those?

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<v Speaker 1>Is that the pointy one? It looks kind of like

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<v Speaker 1>a Lotus Esprit.

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<v Speaker 2>Yeah, well, it's, yeah, the risky business car.

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<v Speaker 1>Okay. I never saw that movie.

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<v Speaker 2>Oh, really?

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<v Speaker 1>Yeah.

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<v Speaker 2>Oh, dude, you need to see Risky Business. Great movie.

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<v Speaker 1>I've got a list going.

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<v Speaker 2>It's really good. But anyway, the 9-11 gets all the headlines,

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<v Speaker 2>but that 9-28 was so sweet, and I was like, man,

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<v Speaker 2>I wonder what you could get an 80s 9-28 for.

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<v Speaker 2>I bet it's not that much. Oh, yeah. And I

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<v Speaker 2>looked it up.

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<v Speaker 1>How much?

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<v Speaker 2>Well, there was a range. Like, you can get one

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<v Speaker 2>that's in not great shape for, like, $ 12, 000 or up

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<v Speaker 2>to $ 60, 000 for a cherry low mileage one.

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<v Speaker 1>Right. I think that's pretty much the same with all

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<v Speaker 1>vintage cars. I was looking at Pinto station wagons.

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<v Speaker 2>And we're at different ends of the spectrum.

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<v Speaker 1>There's about four or five mint condition Pinto station wagons

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<v Speaker 1>in existence that are really expensive. The rest are exactly

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<v Speaker 1>what you would expect.

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<v Speaker 2>That's funny.

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<v Speaker 1>So we're talking bras today, obviously. We just wanted to

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<v Speaker 1>get rid of anybody who might benefit from listening to this.

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<v Speaker 1>So we talked about Porsches and stuff.

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<v Speaker 2>Yeah. So the bras, the modern bra has only been

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<v Speaker 2>around for about 150 years. And Dave makes a really

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<v Speaker 2>good point of the fact that this thing that's only

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<v Speaker 2>been around for 150 years has been one of the

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<v Speaker 2>most complicated garments in the history of the world, I think.

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<v Speaker 1>Yeah, not necessarily in its design or manufacture, but in

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<v Speaker 1>Its relation to society as a whole, right? Yeah, totally.

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<v Speaker 1>So you've got apparently a complete and utter lack of bras.

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<v Speaker 1>But as women started to play sports a little more,

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<v Speaker 1>it was okay for them to wear bras, I think,

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<v Speaker 1>in the 20th century. And in fact, it was a

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<v Speaker 1>woman who invented the sports bra. Two women, actually, I

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<v Speaker 1>think in 1977.

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<v Speaker 2>Of course.

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<v Speaker 1>They invented what was called the jog bra from two

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<v Speaker 1>jock straps that they put together. But, you know, it's

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<v Speaker 1>kind of a funny, cute little origin story. But they

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<v Speaker 1>ended up like revolutionizing sports. Like women were allowed to

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<v Speaker 1>play sports. I think Title IX had been passed a

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<v Speaker 1>couple of years before this. But the fact is you

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<v Speaker 1>couldn't play sports because there wasn't much support out there

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<v Speaker 1>for you. So to invent the sports bra... was tantamount

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<v Speaker 1>to introducing women in practice into sports. It's pretty huge.

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<v Speaker 2>Yeah, it is. And the history of the bra also

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<v Speaker 2>incorporates fashion. It incorporates societal norms and how they change.

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<v Speaker 2>So did the bra. How women changed over the years

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<v Speaker 2>and their own rights over their own comfort and their

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<v Speaker 2>own fashion. Taking that back. And it really kind of

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<v Speaker 2>everything in between. The bra is a very complicated garment

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<v Speaker 2>and undergarment.

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<v Speaker 1>It is. It is very complicated. What I was heartened

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<v Speaker 1>to see, though, is that today, apparently, and for the

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<v Speaker 1>last several years, it's been all about comfort and realness

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<v Speaker 1>and finding like a bra that fits. And apparently, I

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<v Speaker 1>was very surprised to find this, that that has not

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<v Speaker 1>been the norm, that especially in america at least bra

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<v Speaker 1>makers have made like x number of sizes and if

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<v Speaker 1>your breast didn't happen to fit that bra that was

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<v Speaker 1>on you there's something wrong with your body because these

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<v Speaker 1>are the standard sizes and this is what we're selling

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<v Speaker 1>and so women have for a very long time had

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<v Speaker 1>a lot of women have had bras that just do

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<v Speaker 1>not fit them because they just can't find them in

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<v Speaker 1>america and that's kind of led to this revolution in

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<v Speaker 1>bra making and also bra sizing that has allowed for

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<v Speaker 1>women to have much better, much more comfortable fits with bras.

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<v Speaker 1>And I'm just glad for that.

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<v Speaker 2>Yeah, me too. The average American woman supposedly owns six bras.

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<v Speaker 2>There are officially, there are 20 different styles of bras

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<v Speaker 2>that you can buy. And there's this great quote here.

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<v Speaker 2>It's from a book called Uplift, colon, The Bra in

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<v Speaker 2>America by Jane Farrell Beck and Colleen Gao. And this

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<v Speaker 2>sort of really pinpoints what you're trying to do with

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<v Speaker 2>a bra and why it's so tough to get a

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<v Speaker 2>great fit and one that really works for everybody. Brasseries, oh, wait.

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<v Speaker 2>Braziers must do more than fit a multitude of bodies.

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<v Speaker 2>They must accommodate the same body as it changes through

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<v Speaker 2>the monthly cycle and the life cycle. They must provide

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<v Speaker 2>for movement of the torso and arms in many directions

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<v Speaker 2>without chafing or binding, without slipping out of position. And

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<v Speaker 2>as if that were not enough, braziers must retain their

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<v Speaker 2>own structure throughout multiple wearings and launderings, must not abrade

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<v Speaker 2>in contact with clothing, must remain as a rule inconspicuous

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<v Speaker 2>beneath the outer clothing while harmonizing with the desired silhouette,

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<v Speaker 2>and must be priced to sell to many customers, it's

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<v Speaker 2>no wonder that hundreds of attempts have been made to

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<v Speaker 2>design the ideal breast supporter over the past 140 years. Yeah.

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<v Speaker 2>It says it all.

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<v Speaker 1>It really does. It is a lot more complicated than, say,

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<v Speaker 1>boxer shorts.

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<v Speaker 2>Yeah, those are easy.

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<v Speaker 1>So there's also a lot of money to be made

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<v Speaker 1>in it. I saw just the sports bra industry alone

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<v Speaker 1>is worth like $ 7 billion a year. There's a lot

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<v Speaker 1>of money made from bras. And so as a result,

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<v Speaker 1>about 600 million of them are made every year. There's

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<v Speaker 1>about 26,000 different bra patterns in existence. When you said

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<v Speaker 1>20 different styles, that's like racerback or demicup, that like

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<v Speaker 1>large category of bra. As far as like different patterns

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<v Speaker 1>and types of bras, there's tens of thousands of them.

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<v Speaker 2>Oh, sure.

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<v Speaker 1>And each one has a lot of different moving parts.

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<v Speaker 1>I saw 40 different parts from straps, clasps, underwire, all

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<v Speaker 1>that stuff. And that it takes months and months of

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<v Speaker 1>dozens of people working together to create a new bra.

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<v Speaker 1>It's not just like a new thing. So there's a

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<v Speaker 1>lot of thought and time and effort and money going

0:12:32.750 --> 0:12:35.890
<v Speaker 1>into bra production. And then from what I've seen, there's

0:12:36.330 --> 0:12:40.070
<v Speaker 1>virtually an equal amount of time and effort and thought

0:12:40.190 --> 0:12:43.730
<v Speaker 1>going into bra purchasing too. From what I'm seeing, it's

0:12:43.750 --> 0:12:46.689
<v Speaker 1>like not the easiest thing in the world to buy

0:12:46.710 --> 0:12:49.370
<v Speaker 1>a bra if you want the bra to be one

0:12:49.570 --> 0:12:51.030
<v Speaker 1>that is your new favorite.

0:12:52.130 --> 0:12:55.250
<v Speaker 2>Yeah. Did you have any flashbacks of young Josh while

0:12:55.270 --> 0:12:58.390
<v Speaker 2>you were researching this? Like Sears catalog type of stuff?

0:12:58.490 --> 0:13:03.329
<v Speaker 1>Sure. Practicing unhooking bras by wearing them myself.

0:13:04.270 --> 0:13:07.470
<v Speaker 2>Or simply, you know, the 80s was a generally more

0:13:08.090 --> 0:13:11.050
<v Speaker 2>naive moment in time before the internet. Yeah.

0:13:11.600 --> 0:13:12.160
<v Speaker 1>Oh, yeah.

0:13:12.440 --> 0:13:14.880
<v Speaker 2>Seeing a lady in a bra leaning against a tree

0:13:14.940 --> 0:13:16.260
<v Speaker 2>was a pretty big deal.

0:13:16.570 --> 0:13:17.570
<v Speaker 1>Yes, it really was.

0:13:17.590 --> 0:13:20.290
<v Speaker 2>In 1983. Yeah. Should we take a break and then

0:13:20.450 --> 0:13:21.229
<v Speaker 2>dive into the history?

0:13:21.910 --> 0:13:25.189
<v Speaker 1>Yeah, let's. I think it's a good idea. Okay.

0:13:25.250 --> 0:13:27.850
<v Speaker 2>We'll be right back with the history of the Brasserie

0:13:27.910 --> 0:13:34.100
<v Speaker 2>right after this. We'll be right back.

0:13:45.510 --> 0:13:48.990
<v Speaker 3>Well now when you're on the road driving in your

0:13:49.030 --> 0:13:52.510
<v Speaker 3>truck why not learn a thing or two from josh

0:13:52.650 --> 0:13:55.070
<v Speaker 3>and chuck it's stuff you should.

0:13:54.809 --> 0:14:03.079
<v Speaker 4>Know all right okay so as everybody knows there was

0:14:03.200 --> 0:14:08.500
<v Speaker 4>a battle between auto von titzling and philippe brazier over

0:14:08.580 --> 0:14:13.229
<v Speaker 4>who invented the bra and as um The great Bette

0:14:13.270 --> 0:14:14.990
<v Speaker 4>Midler instructed all of us.

0:14:15.030 --> 0:14:19.350
<v Speaker 1>We know who won that battle because you wear a brassiere,

0:14:19.990 --> 0:14:20.770
<v Speaker 1>not a tisling.

0:14:21.930 --> 0:14:22.910
<v Speaker 2>Was that a Bette Midler bit?

0:14:23.390 --> 0:14:24.170
<v Speaker 1>It was from Beaches.

0:14:25.310 --> 0:14:27.650
<v Speaker 2>Oh, I saw that in the 80s when it came

0:14:27.710 --> 0:14:28.590
<v Speaker 2>out and not since then.

0:14:29.710 --> 0:14:31.690
<v Speaker 1>I don't think I've seen it since the 80s either,

0:14:31.730 --> 0:14:35.390
<v Speaker 1>but I guess that little part really stuck with me, yeah.

0:14:36.390 --> 0:14:39.330
<v Speaker 2>So the real first patent for the bra was filed

0:14:39.370 --> 0:14:39.470
<v Speaker 2>in 1863.

0:14:39.450 --> 0:14:39.570
<v Speaker 1>Mm-hmm.

0:14:42.820 --> 0:14:45.640
<v Speaker 2>Brazier, the word, it wasn't coined until the 20th century.

0:14:46.380 --> 0:14:50.040
<v Speaker 2>But that wasn't the first bra. Dave sent us even

0:14:50.080 --> 0:14:53.200
<v Speaker 2>a photo with this research, which is pretty great, of

0:14:53.450 --> 0:14:57.170
<v Speaker 2>a Sicilian mosaic called Bikini Girls. And if you look

0:14:57.230 --> 0:14:59.630
<v Speaker 2>up Bikini Girls, well, you're going to get a lot

0:14:59.650 --> 0:15:03.230
<v Speaker 2>of results. But if you look up Sicilian mosaic Bikini Girls,

0:15:03.450 --> 0:15:06.370
<v Speaker 2>you will see a mosaic from about 400 to 300

0:15:06.370 --> 0:15:13.740
<v Speaker 2>BCE that shows these Young athletic women wearing bikinis, clearly

0:15:13.760 --> 0:15:16.760
<v Speaker 2>wearing what looks like a bra or bikini top.

0:15:17.680 --> 0:15:22.240
<v Speaker 1>It's basically exactly what pro beach volleyball players wear today. Like,

0:15:22.320 --> 0:15:24.270
<v Speaker 1>no joke. It looks exactly like it.

0:15:24.390 --> 0:15:26.010
<v Speaker 2>But strapless. Right.

0:15:26.050 --> 0:15:28.110
<v Speaker 1>Yeah, I think a lot of them wear strapless stuff, too.

0:15:28.350 --> 0:15:31.410
<v Speaker 1>And also very short shorts. Like, even with the butterfly cut,

0:15:31.430 --> 0:15:34.190
<v Speaker 1>if you look closely, they have, like, that cut on

0:15:34.230 --> 0:15:37.660
<v Speaker 1>the side. I mean, like, they look exactly like pro

0:15:37.700 --> 0:15:43.780
<v Speaker 1>volleyball players. And this is... 2,400 years ago. So it

0:15:43.820 --> 0:15:49.470
<v Speaker 1>seems like they were wearing what's called an epidesmy or strophium,

0:15:49.900 --> 0:15:52.250
<v Speaker 1>depending on whether you speak the Greek or the Latin.

0:15:52.990 --> 0:15:56.830
<v Speaker 1>But it's basically like a cloth wrapped around and then

0:15:56.910 --> 0:16:00.869
<v Speaker 1>knotted in front to provide support during athletics.

0:16:01.610 --> 0:16:05.940
<v Speaker 2>That's right. Boom. So medieval times come along. There were

0:16:06.000 --> 0:16:10.420
<v Speaker 2>European physicians who were writing about something called breast bags.

0:16:11.730 --> 0:16:14.350
<v Speaker 2>And there was a medical text from 1300, the royal

0:16:14.390 --> 0:16:20.630
<v Speaker 2>surgeon in France, Henri de Mondeville, said, some women insert

0:16:20.710 --> 0:16:24.950
<v Speaker 2>two bags in their dresses, adjusted to the breasts fitting tight,

0:16:25.550 --> 0:16:29.410
<v Speaker 2>and they put them into them every morning and fasten

0:16:29.430 --> 0:16:31.560
<v Speaker 2>them when possible with a matching band.

0:16:32.200 --> 0:16:32.980
<v Speaker 1>Not a marching band.

0:16:33.880 --> 0:16:36.740
<v Speaker 2>No, that's sort of a bra, a built-in bra.

0:16:37.020 --> 0:16:38.600
<v Speaker 1>Sure, or a breast bag.

0:16:38.620 --> 0:16:41.420
<v Speaker 2>Right, just don't say that ever again.

0:16:43.290 --> 0:16:47.710
<v Speaker 1>Okay, agreed. So that's from 1300, right? And then you

0:16:47.730 --> 0:16:50.990
<v Speaker 1>would think, okay, well, things kind of started hard and

0:16:51.010 --> 0:16:54.770
<v Speaker 1>fast from that point on. And as far as history

0:16:54.790 --> 0:17:02.550
<v Speaker 1>is concerned, no. Like about 100 years later, all bra

0:17:02.590 --> 0:17:06.510
<v Speaker 1>technology was abandoned in favor of the corset. And that's

0:17:06.530 --> 0:17:10.050
<v Speaker 1>what we thought for a very long time until there

0:17:10.070 --> 0:17:12.830
<v Speaker 1>was a discovery in 2008, but it wasn't publicized until

0:17:12.869 --> 0:17:16.750
<v Speaker 1>I think 2012 or 15, that an archaeologist from the

0:17:16.830 --> 0:17:22.669
<v Speaker 1>University of Innsbruck, Beatrix Newts, I guarantee that's how her

0:17:22.710 --> 0:17:26.960
<v Speaker 1>name is spelled or said. She was excavating an Austrian castle,

0:17:27.020 --> 0:17:32.590
<v Speaker 1>Langberg Castle, and she found four medieval bras that were

0:17:32.590 --> 0:17:35.429
<v Speaker 1>600 to 700 years old, made of linen. Do you

0:17:35.450 --> 0:17:38.090
<v Speaker 1>remember when this was news, this made the rounds?

0:17:38.690 --> 0:17:38.950
<v Speaker 2>I do.

0:17:40.010 --> 0:17:42.830
<v Speaker 1>When you looked at this garment, you're like, that is

0:17:42.869 --> 0:17:46.100
<v Speaker 1>a bra. It doesn't matter what context you have. It

0:17:46.140 --> 0:17:48.060
<v Speaker 1>doesn't matter. You just show somebody a picture of this

0:17:48.420 --> 0:17:51.119
<v Speaker 1>without any prep or anything like that and say, what

0:17:51.180 --> 0:17:53.480
<v Speaker 1>is this? They would say, well, that's a bra. You'd say,

0:17:53.500 --> 0:17:56.510
<v Speaker 1>that's right. It's a 700-year-old bra that we didn't know existed.

0:17:56.900 --> 0:17:58.899
<v Speaker 1>Like that whole design, we had no idea that it

0:17:59.000 --> 0:18:03.159
<v Speaker 1>existed because we thought everything had gone basically from, I'm

0:18:03.180 --> 0:18:07.080
<v Speaker 1>sorry to say this one more time, breast bags to corsets.

0:18:07.480 --> 0:18:10.320
<v Speaker 1>And that there was no transition. But in fact, there

0:18:10.359 --> 0:18:13.630
<v Speaker 1>was a transition to the modern bra that was abandoned

0:18:13.670 --> 0:18:17.010
<v Speaker 1>in favor of the corset. Quite unfortunately, really.

0:18:17.869 --> 0:18:20.409
<v Speaker 2>Yeah, and they even found a picture there of a

0:18:20.430 --> 0:18:22.730
<v Speaker 2>13-year-old boy with a bra on his head saying he

0:18:22.770 --> 0:18:23.390
<v Speaker 2>was Mickey Mouse.

0:18:24.070 --> 0:18:24.530
<v Speaker 1>That's right.

0:18:25.010 --> 0:18:29.129
<v Speaker 2>So that was proof. So we covered the corset, like

0:18:29.150 --> 0:18:30.969
<v Speaker 2>you said, in our full-length episode, so you can go

0:18:31.010 --> 0:18:34.690
<v Speaker 2>listen to that. But very briefly, corset, the word means

0:18:35.570 --> 0:18:39.430
<v Speaker 2>corpus in Latin for body. And women would wear these

0:18:39.590 --> 0:18:43.919
<v Speaker 2>corsets that were– they had wood or bone. Later on,

0:18:43.950 --> 0:18:48.910
<v Speaker 2>that had steel. And it would basically shape their torso.

0:18:49.010 --> 0:18:51.389
<v Speaker 2>It would cinch that waist in, and it would flatten

0:18:51.410 --> 0:18:54.490
<v Speaker 2>their breast. And they were very restrictive. They were very painful.

0:18:55.119 --> 0:18:58.340
<v Speaker 2>And they did actual real damage to their bodies at times.

0:18:58.680 --> 0:19:01.640
<v Speaker 1>Oh, yeah. Like they had trouble digesting, had trouble breathing.

0:19:02.400 --> 0:19:06.790
<v Speaker 1>You remember you could train your waist to stay that small.

0:19:06.850 --> 0:19:08.750
<v Speaker 1>We talked a lot about this in the corset episode.

0:19:09.109 --> 0:19:13.050
<v Speaker 1>But the big problem with corsets aside from all that

0:19:13.550 --> 0:19:16.210
<v Speaker 1>is that they supported the breasts from the bottom up.

0:19:16.790 --> 0:19:17.030
<v Speaker 2>Yes.

0:19:17.170 --> 0:19:20.360
<v Speaker 1>And the thing that really differentiated bras from everything else

0:19:20.430 --> 0:19:23.100
<v Speaker 1>up to that point was that they went the other way.

0:19:23.280 --> 0:19:27.379
<v Speaker 1>They harnessed the power of the shoulder to hold the

0:19:27.420 --> 0:19:31.640
<v Speaker 1>breasts up from beneath. Not push them up, but hold them,

0:19:31.700 --> 0:19:36.409
<v Speaker 1>suspend them, almost like a pair of breast bags hanging

0:19:36.490 --> 0:19:38.230
<v Speaker 1>down over your shoulder.

0:19:40.090 --> 0:19:40.790
<v Speaker 2>There you go again.

0:19:41.330 --> 0:19:43.990
<v Speaker 1>I can't help myself now. I've been told not to

0:19:44.030 --> 0:19:44.670
<v Speaker 1>do something.

0:19:46.790 --> 0:19:48.830
<v Speaker 2>These are the great episodes where I just sometimes like

0:19:48.850 --> 0:19:52.760
<v Speaker 2>to sit back and... watch you dig into a big

0:19:52.800 --> 0:19:53.340
<v Speaker 2>giant hole.

0:19:53.440 --> 0:19:55.940
<v Speaker 1>Turn into a 13-year-old boy with a Sears catalog.

0:19:57.080 --> 0:20:00.670
<v Speaker 2>So this was going on. The corsets were terrible. Women

0:20:00.710 --> 0:20:03.970
<v Speaker 2>hated them. And by the mid-19th century, like you said,

0:20:04.010 --> 0:20:05.810
<v Speaker 2>they said, you've got these strong shoulders. Why don't we

0:20:05.890 --> 0:20:11.680
<v Speaker 2>use those? Like an ox. That's right. And the first

0:20:11.840 --> 0:20:14.400
<v Speaker 2>modern bra patent was filed in 1863 by a guy

0:20:14.580 --> 0:20:18.770
<v Speaker 2>named Lumen Chapman. And he was from– or he was

0:20:18.810 --> 0:20:21.550
<v Speaker 2>living at least in Camden, New Jersey. And he had

0:20:21.590 --> 0:20:26.330
<v Speaker 2>this very first over-the-shoulder design. And it was tightened in

0:20:26.369 --> 0:20:28.210
<v Speaker 2>the back like a corset, but it was softer. It

0:20:28.230 --> 0:20:30.950
<v Speaker 2>was made of stretchy fabric. And it had these cups.

0:20:31.619 --> 0:20:35.240
<v Speaker 2>They were called breast puffs in the patent for the

0:20:35.359 --> 0:20:36.940
<v Speaker 2>extra support and comfort, I think.

0:20:37.180 --> 0:20:40.369
<v Speaker 1>That is radically– better than breast bags.

0:20:41.310 --> 0:20:41.950
<v Speaker 2>You said it again.

0:20:42.950 --> 0:20:46.610
<v Speaker 1>So Lumen Chapman, strangely enough, his design did not take off,

0:20:47.310 --> 0:20:50.540
<v Speaker 1>although he does have the first patent. But a woman

0:20:50.580 --> 0:20:56.419
<v Speaker 1>named Hermione Cadol, great name, she created something that was

0:20:56.500 --> 0:20:59.020
<v Speaker 1>basically like a corset, but it was a corset cut

0:20:59.080 --> 0:21:02.550
<v Speaker 1>in two. And the top half very strongly resembled a

0:21:02.830 --> 0:21:06.629
<v Speaker 1>modern bra. And she called it the Le Bien-être or

0:21:06.690 --> 0:21:10.820
<v Speaker 1>Well-Being And her stuff still didn't quite take off. I

0:21:10.859 --> 0:21:14.619
<v Speaker 1>think because she was married to the corset still, the

0:21:14.660 --> 0:21:17.950
<v Speaker 1>general corset design, which made sense because at the time,

0:21:17.970 --> 0:21:21.940
<v Speaker 1>up until the early 20th century. If you didn't wear

0:21:21.960 --> 0:21:26.300
<v Speaker 1>a corset, you were basically advertising that you had loose morals.

0:21:26.700 --> 0:21:28.820
<v Speaker 1>So the corset was just it. Whether you hated corsets

0:21:28.859 --> 0:21:31.980
<v Speaker 1>with all of your might, and a lot of women did,

0:21:32.359 --> 0:21:35.199
<v Speaker 1>you still had to wear them just to be socially acceptable.

0:21:35.770 --> 0:21:39.530
<v Speaker 1>So it would take, as far as legend goes, a

0:21:39.890 --> 0:21:46.230
<v Speaker 1>very free-spirited, very wealthy socialite named Mary Phelps Jacobs to

0:21:46.250 --> 0:21:49.550
<v Speaker 1>basically say, nuts to that. I'm tired of these corsets.

0:21:50.700 --> 0:21:55.180
<v Speaker 1>those whalebone stays are protruding through this kind of sheer

0:21:55.240 --> 0:21:57.389
<v Speaker 1>dress that I want to wear to this dance. Let

0:21:57.410 --> 0:22:00.710
<v Speaker 1>me try something else. And she apparently instructed one of

0:22:00.750 --> 0:22:03.590
<v Speaker 1>her maids, because again, she was a wealthy socialite, to

0:22:04.750 --> 0:22:08.449
<v Speaker 1>make what we would consider the first modern bra out

0:22:08.490 --> 0:22:10.350
<v Speaker 1>of some silk handkerchiefs and ribbon.

0:22:11.450 --> 0:22:14.689
<v Speaker 2>Yeah, she was only 19. We should point out she

0:22:14.730 --> 0:22:16.710
<v Speaker 2>moved to Paris later on and changed her name to,

0:22:16.730 --> 0:22:19.130
<v Speaker 2>is it Caressa Crosby?

0:22:19.680 --> 0:22:20.120
<v Speaker 1>I think so.

0:22:20.700 --> 0:22:22.570
<v Speaker 2>Or Caress. I'm not sure if you pronounce that last E.

0:22:22.680 --> 0:22:23.640
<v Speaker 1>I'm not sure either.

0:22:24.520 --> 0:22:27.300
<v Speaker 2>But that was her final name. So Crosby had this

0:22:27.380 --> 0:22:30.960
<v Speaker 2>idea when she was 19, and it was before an

0:22:31.000 --> 0:22:34.160
<v Speaker 2>event that she was going to, a debutante ball. And

0:22:34.380 --> 0:22:38.590
<v Speaker 2>she called it the Backless Brassiere. And people at the

0:22:38.609 --> 0:22:42.210
<v Speaker 2>party loved it. I imagine women especially loved it. And

0:22:42.230 --> 0:22:45.429
<v Speaker 2>she got a patent for this thing in 1914. And

0:22:45.490 --> 0:22:49.690
<v Speaker 2>very unwisely sold the idea for a mere $ 1, 500 to

0:22:50.030 --> 0:22:51.530
<v Speaker 2>Warner Brothers Corset Company.

0:22:52.050 --> 0:22:54.490
<v Speaker 1>Yeah, who turned around in the next 30 years, made

0:22:54.490 --> 0:22:57.050
<v Speaker 1>10,000 times that amount from that patent.

0:22:57.450 --> 0:22:57.690
<v Speaker 2>Oh, yeah.

0:22:58.109 --> 0:23:03.379
<v Speaker 1>So it's about $ 38, 000 that she was paid today for

0:23:03.410 --> 0:23:04.960
<v Speaker 1>the patent, and they made about $ 225 million in today's

0:23:04.980 --> 0:23:05.440
<v Speaker 1>money off of it.

0:23:07.900 --> 0:23:08.940
<v Speaker 2>But she was rich anyway, right?

0:23:09.060 --> 0:23:10.820
<v Speaker 1>In bed. Yeah, she was rich anyway. And she was

0:23:10.920 --> 0:23:14.640
<v Speaker 1>a super interesting person from what I saw. She basically

0:23:14.780 --> 0:23:18.760
<v Speaker 1>any famous author today that was writing in the 20s,

0:23:18.770 --> 0:23:23.110
<v Speaker 1>she was like real good friends with. And she herself wrote, too.

0:23:23.150 --> 0:23:25.470
<v Speaker 1>I think she had a publishing house called Black Sun.

0:23:26.750 --> 0:23:32.080
<v Speaker 1>But she wrote for a while pornography on commission from

0:23:32.130 --> 0:23:35.900
<v Speaker 1>an Oklahoma oil man who couldn't get enough of her stuff.

0:23:36.800 --> 0:23:38.080
<v Speaker 2>Like, that was just one of the many— Brought me

0:23:38.100 --> 0:23:39.159
<v Speaker 2>another sexist story.

0:23:39.180 --> 0:23:41.700
<v Speaker 1>That was one of the many things that she did

0:23:41.740 --> 0:23:43.520
<v Speaker 1>in her life. She wrote pornography.

0:23:44.140 --> 0:23:47.159
<v Speaker 2>Amazing. Yeah. So World War I turns out to be

0:23:47.180 --> 0:23:50.889
<v Speaker 2>a good thing if you're a woman because steel is

0:23:50.930 --> 0:23:53.930
<v Speaker 2>in short supply. The U.S. joins the war and says,

0:23:53.970 --> 0:23:56.490
<v Speaker 2>you know what? We got to have all the steel

0:23:57.330 --> 0:24:00.350
<v Speaker 2>in this country go toward war munitions and battleships and stuff.

0:24:01.230 --> 0:24:04.090
<v Speaker 2>And American women said, oh, great, because you know what

0:24:04.109 --> 0:24:06.850
<v Speaker 2>has steel? My corset. Let's get rid of it and

0:24:06.910 --> 0:24:10.760
<v Speaker 2>ditch these things for good. And elastic fabric started coming

0:24:10.780 --> 0:24:13.960
<v Speaker 2>into the market. Latex came into the market. And so

0:24:14.020 --> 0:24:16.619
<v Speaker 2>all of a sudden American women could finally get rid

0:24:16.660 --> 0:24:21.240
<v Speaker 2>of the corset in favor of this new invention called

0:24:21.619 --> 0:24:24.109
<v Speaker 2>the brassiere. And, of course, we don't want you to

0:24:24.140 --> 0:24:26.710
<v Speaker 2>be too comfortable, ladies. You might want to at least

0:24:26.750 --> 0:24:29.510
<v Speaker 2>put a girdle on just to keep everything nice and

0:24:29.530 --> 0:24:30.010
<v Speaker 2>cinched in.

0:24:30.290 --> 0:24:36.959
<v Speaker 1>Which is basically like Hermione Cadell's two-piece corset. corset, but whatever. Yeah.

0:24:37.300 --> 0:24:42.490
<v Speaker 1>Patriotism freed them from that social expectation of having to

0:24:42.530 --> 0:24:45.090
<v Speaker 1>wear a corset, which is pretty great. But I saw

0:24:45.290 --> 0:24:51.420
<v Speaker 1>that the steel that the corsets freed up equaled 28,000 tons,

0:24:51.980 --> 0:24:54.000
<v Speaker 1>enough to make two battleships in World War I.

0:24:54.600 --> 0:24:55.300
<v Speaker 2>That's awesome.

0:24:55.320 --> 0:24:57.320
<v Speaker 1>That's a lot of corset steel.

0:24:58.240 --> 0:24:58.420
<v Speaker 2>Yeah.

0:24:59.180 --> 0:25:05.280
<v Speaker 1>So this led to like a complete revolution in undergarments

0:25:05.320 --> 0:25:09.530
<v Speaker 1>for women right so in the 20s um the the

0:25:09.660 --> 0:25:12.649
<v Speaker 1>the one of the first bras was basically there was

0:25:12.690 --> 0:25:18.310
<v Speaker 1>a company called boish form which held the breasts down

0:25:18.330 --> 0:25:22.560
<v Speaker 1>and back back and to the left.

0:25:23.880 --> 0:25:24.680
<v Speaker 2>Wait, what was it called?

0:25:25.180 --> 0:25:30.730
<v Speaker 1>Boyish form, B-O-Y-S-H form. And from what I can tell,

0:25:30.810 --> 0:25:33.170
<v Speaker 1>they were basically saying boyish form.

0:25:33.280 --> 0:25:34.439
<v Speaker 2>Okay, that's what I was about to say.

0:25:34.500 --> 0:25:37.480
<v Speaker 1>But they shortened it by removing the I and changed

0:25:37.520 --> 0:25:38.260
<v Speaker 1>it to boyish form.

0:25:38.280 --> 0:25:39.440
<v Speaker 2>They're like, they'll never know.

0:25:40.970 --> 0:25:44.350
<v Speaker 1>Right. No one will ever get this trickery. But it

0:25:44.369 --> 0:25:47.590
<v Speaker 1>was because of that flapper style was very much slight

0:25:47.810 --> 0:25:50.470
<v Speaker 1>and boyish. But then along came a company in the

0:25:50.520 --> 0:25:55.320
<v Speaker 1>late 20s called Maidenform. And they named themselves Maidenform to

0:25:55.359 --> 0:25:58.260
<v Speaker 1>kind of contradict boyish form because one of their big

0:25:58.320 --> 0:26:01.740
<v Speaker 1>things was, hey, man, let's not be ashamed of these

0:26:01.780 --> 0:26:04.240
<v Speaker 1>boobs and try to hide them. Let's accentuate these things.

0:26:04.340 --> 0:26:05.920
<v Speaker 1>And boy, did they ever.

0:26:07.080 --> 0:26:09.340
<v Speaker 2>Yeah. I mean, in the World War II, in the

0:26:09.460 --> 0:26:12.700
<v Speaker 2>age of the big buxom Hollywood bombshell era, people like

0:26:12.720 --> 0:26:16.439
<v Speaker 2>Jane Russell, then in the 50s with Marilyn Monroe. And

0:26:16.580 --> 0:26:18.619
<v Speaker 2>it's all this, you know, sort of male ideal at

0:26:18.640 --> 0:26:21.219
<v Speaker 2>the time is what we're getting at is the bras

0:26:21.380 --> 0:26:24.510
<v Speaker 2>sort of followed suit. But when these women came on

0:26:24.550 --> 0:26:27.310
<v Speaker 2>the scene, that's when if you look at TV shows

0:26:27.350 --> 0:26:29.909
<v Speaker 2>from back then or advertisements, you see these bras that

0:26:29.930 --> 0:26:33.670
<v Speaker 2>were very pointy. And I think they even called them

0:26:33.750 --> 0:26:35.430
<v Speaker 2>bullet bras or torpedo bras.

0:26:35.650 --> 0:26:35.790
<v Speaker 3>Yeah.

0:26:36.410 --> 0:26:38.630
<v Speaker 2>And that was sort of all the rage just because

0:26:39.490 --> 0:26:42.550
<v Speaker 2>the sort of, I mean, Hollywood's always sort of driving

0:26:42.590 --> 0:26:44.650
<v Speaker 2>fashion in that way, and it certainly did back then,

0:26:45.210 --> 0:26:48.840
<v Speaker 2>because Twiggy coming along in the 60s with her very

0:26:48.980 --> 0:26:52.359
<v Speaker 2>sort of slim androgynous look, all of a sudden in

0:26:53.000 --> 0:26:55.640
<v Speaker 2>the 60s, bras were being thrown in the trash can.

0:26:55.660 --> 0:26:57.200
<v Speaker 2>They're like, we don't need bras at all.

0:26:57.700 --> 0:27:00.929
<v Speaker 1>Yeah, and then there was a guy, a designer, who

0:27:00.950 --> 0:27:04.370
<v Speaker 1>was an avant-garde designer named Rudy Gernreich, and he came

0:27:04.470 --> 0:27:09.480
<v Speaker 1>up with the no bra in 1964, which is basically

0:27:09.520 --> 0:27:13.630
<v Speaker 1>like what you would consider a bra today. It's meant

0:27:13.670 --> 0:27:15.929
<v Speaker 1>to just kind of be there and be supportive, but

0:27:15.970 --> 0:27:18.830
<v Speaker 1>also kind of fade into the background, which.

0:27:18.730 --> 0:27:19.810
<v Speaker 2>Is the antithesis. Like a nice quiet friend.

0:27:20.130 --> 0:27:20.330
<v Speaker 1>Huh?

0:27:20.890 --> 0:27:22.490
<v Speaker 2>Like a quiet friend. Exactly.

0:27:23.609 --> 0:27:26.600
<v Speaker 1>But that's like the antithesis of the torpedo or bullet bra,

0:27:26.630 --> 0:27:29.200
<v Speaker 1>which would take your eye clean out if you got

0:27:29.240 --> 0:27:32.720
<v Speaker 1>too close to it. But this is– you can kind

0:27:32.760 --> 0:27:36.060
<v Speaker 1>of see, like, we've gone from 20s where boy form was–

0:27:36.340 --> 0:27:40.660
<v Speaker 1>or boyish form was all the rage to the exact opposite,

0:27:40.740 --> 0:27:42.840
<v Speaker 1>to back to the 20s. And then it kind of

0:27:42.880 --> 0:27:49.330
<v Speaker 1>swung back toward, you know, large, busty, popping out kind

0:27:49.369 --> 0:27:51.750
<v Speaker 1>of thing, even more than before. Because now it's not

0:27:51.790 --> 0:27:54.370
<v Speaker 1>covered by a sweater. With torpedoes, it was all about

0:27:54.410 --> 0:27:59.740
<v Speaker 1>accentuating the boobs upward and to the left. And then

0:27:59.760 --> 0:28:04.240
<v Speaker 1>the Wonder Bra kind of really helped move that along.

0:28:04.550 --> 0:28:06.609
<v Speaker 1>And what was really interesting is I remember when the

0:28:06.670 --> 0:28:09.800
<v Speaker 1>Wonder Bra came out in America. It was in the 90s.

0:28:10.350 --> 0:28:14.330
<v Speaker 1>But it turns out that in the far off land

0:28:14.880 --> 0:28:18.580
<v Speaker 1>of Canada, it had been invented 30 years before. It

0:28:18.619 --> 0:28:21.359
<v Speaker 1>just took 30 years to get down to America and

0:28:21.400 --> 0:28:21.800
<v Speaker 1>become popular.

0:28:21.859 --> 0:28:22.320
<v Speaker 2>That's pretty funny.

0:28:22.480 --> 0:28:23.020
<v Speaker 1>Isn't that weird?

0:28:23.640 --> 0:28:24.800
<v Speaker 2>Yeah, that is totally weird.

0:28:24.960 --> 0:28:25.100
<v Speaker 1>Yeah.

0:28:25.670 --> 0:28:28.150
<v Speaker 2>And Canadians are too nice to insist. Like, by the way,

0:28:29.130 --> 0:28:30.260
<v Speaker 2>we have a better bra up here.

0:28:30.580 --> 0:28:33.420
<v Speaker 1>Right. And then now things have swum back again to

0:28:33.720 --> 0:28:36.240
<v Speaker 1>where they're like, do you even need a bra? And

0:28:36.280 --> 0:28:38.100
<v Speaker 1>a lot of people are like, I don't think you do.

0:28:38.200 --> 0:28:39.700
<v Speaker 1>It's kind of a personal preference.

0:28:40.800 --> 0:28:43.290
<v Speaker 2>Yeah. It certainly can be, but I also think there's

0:28:43.310 --> 0:28:44.350
<v Speaker 2>still very much a stigma.

0:28:46.930 --> 0:28:50.650
<v Speaker 1>Yeah. Yeah. Yeah, absolutely. It's true. There's just no arguing

0:28:50.690 --> 0:28:51.170
<v Speaker 1>that right now.

0:28:51.830 --> 0:28:54.110
<v Speaker 2>No, I mean, if you're a woman and you go

0:28:54.130 --> 0:28:59.940
<v Speaker 2>waltzing into a conference meeting at your business and you're

0:28:59.960 --> 0:29:03.220
<v Speaker 2>not wearing a bra, then someone's going to say something.

0:29:03.460 --> 0:29:04.040
<v Speaker 2>I guarantee you.

0:29:04.580 --> 0:29:09.460
<v Speaker 1>Exactly, yes. But I think also even if somebody didn't

0:29:09.520 --> 0:29:13.120
<v Speaker 1>say something or it was okay with everybody else, from

0:29:13.160 --> 0:29:18.880
<v Speaker 1>what I can tell, there's a certain psychological– security blanket

0:29:19.000 --> 0:29:21.200
<v Speaker 1>aspect to wearing a bra if that's what you've been

0:29:21.240 --> 0:29:23.720
<v Speaker 1>raised to do to wear a bra oh for sure

0:29:23.790 --> 0:29:26.310
<v Speaker 1>and to not do that would take a real psychological

0:29:26.470 --> 0:29:29.709
<v Speaker 1>shift in how you feel and how how secure you

0:29:29.730 --> 0:29:32.610
<v Speaker 1>feel without it and i was reading about training bras

0:29:33.390 --> 0:29:34.950
<v Speaker 1>because i didn't feel like i was enough of a

0:29:34.990 --> 0:29:35.610
<v Speaker 1>creep as.

0:29:35.550 --> 0:29:38.690
<v Speaker 2>It is you're like oh boy.

0:29:39.150 --> 0:29:43.360
<v Speaker 1>But from what i was reading about training bras, even

0:29:43.420 --> 0:29:47.260
<v Speaker 1>if the girl doesn't need a bra yet for any

0:29:47.980 --> 0:29:52.700
<v Speaker 1>real purpose, it provides like some kind of psychological thing

0:29:52.740 --> 0:29:55.770
<v Speaker 1>that they're like, okay, I'm keeping up with my peers

0:29:55.790 --> 0:29:58.090
<v Speaker 1>who actually do need a bra. Or I'm going to

0:29:58.150 --> 0:30:01.080
<v Speaker 1>like the eighth grade dance or something. probably say sixth

0:30:01.120 --> 0:30:03.260
<v Speaker 1>grade dance or something. And I want to wear this dress,

0:30:03.300 --> 0:30:04.800
<v Speaker 1>but it's going to look weird if I'm not wearing

0:30:04.840 --> 0:30:06.980
<v Speaker 1>a bra. So I need a bra. So, so, and

0:30:07.000 --> 0:30:10.720
<v Speaker 1>I think that kind of psychology continues on well into

0:30:11.310 --> 0:30:14.590
<v Speaker 1>adulthood too, so that it would be weird or feel

0:30:14.650 --> 0:30:16.770
<v Speaker 1>weird to not wear a bra if that's what you've

0:30:16.790 --> 0:30:18.710
<v Speaker 1>done your whole life. Yeah.

0:30:18.750 --> 0:30:20.450
<v Speaker 2>And I think it also has to do with your

0:30:20.510 --> 0:30:26.460
<v Speaker 2>comfort level with your, with your breast size. Sure. You know,

0:30:27.400 --> 0:30:30.120
<v Speaker 2>not to get too personal, but like, If I had

0:30:30.160 --> 0:30:32.650
<v Speaker 2>a dime for every time Emily was like, you got

0:30:32.670 --> 0:30:35.350
<v Speaker 2>to go get the delivery food at the door because

0:30:35.410 --> 0:30:36.270
<v Speaker 2>I'm not wearing a bra.

0:30:36.730 --> 0:30:38.430
<v Speaker 1>Sure.

0:30:38.990 --> 0:30:41.910
<v Speaker 2>And, you know, Emily has bigger boobs. So there, I

0:30:41.930 --> 0:30:45.150
<v Speaker 2>said it. She might be more comfortable if she had

0:30:45.190 --> 0:30:49.050
<v Speaker 2>smaller breasts. But I don't know. I'm going to go

0:30:49.090 --> 0:30:50.290
<v Speaker 2>home and ask her, though. Okay.

0:30:51.470 --> 0:30:54.050
<v Speaker 1>I feel like we should sit in silence for five minutes.

0:30:58.470 --> 0:31:02.469
<v Speaker 2>So you mentioned Maidenform. We'll get to this later, but

0:31:02.510 --> 0:31:07.800
<v Speaker 2>they were founded in 1929 by William and Ida Rosenthal,

0:31:08.400 --> 0:31:13.280
<v Speaker 2>who invented or introduced at least the letter-based cup sizing system.

0:31:13.460 --> 0:31:13.660
<v Speaker 3>Yeah.

0:31:14.180 --> 0:31:17.780
<v Speaker 2>But we'll get to that weird bit of voodoo in

0:31:17.800 --> 0:31:20.000
<v Speaker 2>a minute because I still have no idea what's going

0:31:20.040 --> 0:31:24.300
<v Speaker 2>on there. But in– actually, it wasn't in a year.

0:31:24.440 --> 0:31:28.690
<v Speaker 2>From 1949 to 1963– They had a very, very successful

0:31:28.750 --> 0:31:32.390
<v Speaker 2>print ad campaign called I Dream, which you can go

0:31:32.430 --> 0:31:35.870
<v Speaker 2>look up online. And these ads, which were very racy

0:31:35.910 --> 0:31:40.040
<v Speaker 2>at the time, of course, were women doing things topless

0:31:40.100 --> 0:31:42.490
<v Speaker 2>with just their bra on. They would have on like

0:31:42.540 --> 0:31:46.520
<v Speaker 2>a regular skirt that you would wear in that era,

0:31:46.580 --> 0:31:50.520
<v Speaker 2>but no top, no blouse. And they were dreaming. One

0:31:50.580 --> 0:31:52.620
<v Speaker 2>lady was dreaming of being a firefighter, and she was

0:31:53.040 --> 0:31:57.300
<v Speaker 2>fighting a fire with no shirt on. Or I dreamed

0:31:57.360 --> 0:31:59.480
<v Speaker 2>I went back to school in my maiden form bra.

0:31:59.940 --> 0:32:02.230
<v Speaker 2>And it's a woman in her bra at a grammar

0:32:02.270 --> 0:32:05.430
<v Speaker 2>school desk. Or I dreamed I won the election in

0:32:05.470 --> 0:32:06.510
<v Speaker 2>my maiden form bra.

0:32:06.670 --> 0:32:07.830
<v Speaker 1>Man, that's a face palm.

0:32:07.970 --> 0:32:12.350
<v Speaker 2>She's taking the stage on election night. And beyond these being,

0:32:13.370 --> 0:32:16.410
<v Speaker 2>and old advertisements are all funny and awful in every way.

0:32:17.030 --> 0:32:19.770
<v Speaker 2>But beyond this being funny and awful, it truly is

0:32:19.810 --> 0:32:23.110
<v Speaker 2>kind of gross that what they're showing are things that

0:32:23.330 --> 0:32:26.900
<v Speaker 2>are dreams for these women like, having a regular job

0:32:27.440 --> 0:32:29.320
<v Speaker 2>and things that they may not have been allowed to

0:32:29.380 --> 0:32:30.000
<v Speaker 2>do at the time.

0:32:30.380 --> 0:32:33.880
<v Speaker 1>Yeah. So but in at the time, like, yes, they

0:32:33.920 --> 0:32:36.870
<v Speaker 1>were trying to sell their bras. And yes, there was

0:32:36.910 --> 0:32:39.910
<v Speaker 1>like a certain amount of sex appeal to the whole campaign.

0:32:40.490 --> 0:32:44.710
<v Speaker 1>But in their defense, like this is a very like progressive,

0:32:44.830 --> 0:32:48.590
<v Speaker 1>liberating ad campaign. It was conceived by three women. Yeah.

0:32:49.070 --> 0:32:51.310
<v Speaker 1>And on one hand. And also, it's not like they

0:32:51.330 --> 0:32:54.130
<v Speaker 1>were like, ha ha, you couldn't possibly hold public office

0:32:54.150 --> 0:32:57.300
<v Speaker 1>because you're a woman. It was like like it was

0:32:57.450 --> 0:32:59.760
<v Speaker 1>showing that women dream of this kind of stuff, that

0:32:59.780 --> 0:33:02.360
<v Speaker 1>they want to do this kind of thing. And that

0:33:02.420 --> 0:33:04.580
<v Speaker 1>at least in their dreams, they're capable of doing this

0:33:04.940 --> 0:33:08.080
<v Speaker 1>rather than we can't even talk about that. It's so preposterous.

0:33:08.120 --> 0:33:10.780
<v Speaker 1>We couldn't even possibly create an ad campaign. So it

0:33:10.800 --> 0:33:14.370
<v Speaker 1>was kind of like. progressive in that sense it's in

0:33:14.490 --> 0:33:18.350
<v Speaker 1>retrospect that it's really cringy but really what you're cringing

0:33:18.390 --> 0:33:20.970
<v Speaker 1>it's not like maiden form was making fun of women

0:33:21.710 --> 0:33:24.050
<v Speaker 1>for not being able to to do these things it's

0:33:24.090 --> 0:33:27.240
<v Speaker 1>more an indictment of society for them being restricted from

0:33:27.280 --> 0:33:28.560
<v Speaker 1>these things at the time.

0:33:28.720 --> 0:33:31.500
<v Speaker 2>Yeah that's this is one of these definitely where you

0:33:31.520 --> 0:33:33.220
<v Speaker 2>could come at it from a lot of angles sure

0:33:33.780 --> 0:33:36.140
<v Speaker 2>and have opinions about it um but we should read

0:33:36.550 --> 0:33:40.360
<v Speaker 2>they had a contest in 1955 with the public about

0:33:40.380 --> 0:33:45.260
<v Speaker 2>new dream ideas. And the winner from 1957, and Dave,

0:33:45.300 --> 0:33:48.300
<v Speaker 2>God bless you for finding this, was I dreamed I

0:33:48.360 --> 0:33:53.880
<v Speaker 2>danced the hornpipe with Sinbad the Sailor. Don't even know

0:33:53.900 --> 0:33:54.440
<v Speaker 2>what that means.

0:33:54.500 --> 0:33:56.400
<v Speaker 1>That's another thing you can approach from a bunch of

0:33:56.420 --> 0:33:57.080
<v Speaker 1>different angles.

0:33:58.340 --> 0:34:01.310
<v Speaker 2>I think we should approach a message break, and then

0:34:01.330 --> 0:34:05.630
<v Speaker 2>we'll talk about the wacky world of bra sizing right

0:34:05.650 --> 0:34:24.380
<v Speaker 2>after this. Well, now, when you're.

0:34:24.440 --> 0:34:27.819
<v Speaker 3>On the road, driving in your truck, why not learn

0:34:27.860 --> 0:34:30.740
<v Speaker 3>a thing or two from Josh and Chuck?

0:34:31.040 --> 0:34:32.740
<v Speaker 4>It's Stuff You Should Know.

0:34:33.219 --> 0:34:34.370
<v Speaker 3>Stuff You Should Know.

0:34:34.790 --> 0:34:35.370
<v Speaker 2>All right.

0:34:38.100 --> 0:34:40.960
<v Speaker 1>All right, Chuck. So one thing that I've read is

0:34:41.000 --> 0:34:45.840
<v Speaker 1>that American bras don't fit and that there's a reason

0:34:45.880 --> 0:34:50.590
<v Speaker 1>for that. Something like there's a statistic that 80% of women,

0:34:51.530 --> 0:34:54.950
<v Speaker 1>American women at least, are wearing bras that don't fit.

0:34:55.170 --> 0:34:57.750
<v Speaker 1>And supposedly that's kind of made up and based on

0:34:57.850 --> 0:35:00.739
<v Speaker 1>anecdotal evidence, but it's been bandied about for so long

0:35:00.780 --> 0:35:04.259
<v Speaker 1>that people take it as gospel. But regardless of whatever

0:35:04.320 --> 0:35:07.520
<v Speaker 1>the statistic may or may not be, American bras are

0:35:07.620 --> 0:35:11.560
<v Speaker 1>known for not fitting. And it's because American bra manufacturers

0:35:11.600 --> 0:35:16.719
<v Speaker 1>have basically said, we've created this standard measuring scale. And

0:35:17.239 --> 0:35:20.720
<v Speaker 1>it just is economically efficient for us to mass produce,

0:35:21.390 --> 0:35:24.450
<v Speaker 1>you know, this size to this size. And if you

0:35:24.489 --> 0:35:28.899
<v Speaker 1>happen to fall outside of that size, you're SOL. And

0:35:29.280 --> 0:35:32.089
<v Speaker 1>it's your fault. There's something wrong with your body for

0:35:32.150 --> 0:35:37.649
<v Speaker 1>not adhering to the standard norm, body size norm. This

0:35:37.730 --> 0:35:40.630
<v Speaker 1>is largely becoming a relic of the past, but it's still,

0:35:40.969 --> 0:35:43.520
<v Speaker 1>from what I can tell, very much present when you

0:35:43.540 --> 0:35:44.400
<v Speaker 1>go bra shopping.

0:35:45.340 --> 0:35:49.379
<v Speaker 2>Yeah. And, you know, I've heard this complaint from Emily

0:35:49.400 --> 0:35:52.419
<v Speaker 2>over the years and a lot of women that, yeah,

0:35:52.500 --> 0:35:54.279
<v Speaker 2>it's tough to find a bra that really fits well

0:35:54.320 --> 0:35:56.989
<v Speaker 2>and feels good and does everything it's supposed to do.

0:35:57.989 --> 0:36:00.270
<v Speaker 2>And that's why when you find one, you know, you

0:36:00.310 --> 0:36:01.370
<v Speaker 2>order like six of them.

0:36:01.590 --> 0:36:02.570
<v Speaker 1>Yeah.

0:36:02.730 --> 0:36:05.069
<v Speaker 2>But there are these days before we get into the

0:36:05.110 --> 0:36:08.670
<v Speaker 2>sizing that is changing some now with these more bespoke

0:36:09.050 --> 0:36:13.890
<v Speaker 2>companies that have a more custom custom made tailored to

0:36:13.910 --> 0:36:16.770
<v Speaker 2>your size kind of things. And I wonder why it

0:36:16.790 --> 0:36:18.799
<v Speaker 2>took that long for someone to think outside the box

0:36:19.300 --> 0:36:23.959
<v Speaker 2>and challenge challenge a big brassiere and say, hey, you're

0:36:24.000 --> 0:36:26.700
<v Speaker 2>doing it wrong. I bet there's a lot of money

0:36:26.739 --> 0:36:29.160
<v Speaker 2>to be made from bespoke brassieres.

0:36:30.260 --> 0:36:33.480
<v Speaker 1>Yeah, from what I understand, there is. And although it's

0:36:33.580 --> 0:36:37.280
<v Speaker 1>just now happening in the U.S., apparently it happened, I believe,

0:36:37.360 --> 0:36:41.080
<v Speaker 1>back in the 90s in the U.K. with a movement

0:36:41.100 --> 0:36:45.160
<v Speaker 1>called bra fitting, one word, where it's basically like, look,

0:36:45.260 --> 0:36:48.340
<v Speaker 1>two measurements is not enough to create a perfect bra.

0:36:48.640 --> 0:36:51.180
<v Speaker 1>You need a bunch of different measurements under different conditions.

0:36:51.460 --> 0:36:53.620
<v Speaker 1>You need to take your shirt and bra all the

0:36:53.660 --> 0:36:56.650
<v Speaker 1>way off. We need to get in there. But when

0:36:56.690 --> 0:37:00.110
<v Speaker 1>we're done, you're going to have a well-fitting bra, and

0:37:00.150 --> 0:37:03.650
<v Speaker 1>it's just now catching on in the United States. And

0:37:04.250 --> 0:37:07.450
<v Speaker 1>what's surprising is that, you know, it's just now catching on,

0:37:07.550 --> 0:37:11.390
<v Speaker 1>but this technique and the sizing standard that we use

0:37:11.430 --> 0:37:14.950
<v Speaker 1>here in the United States goes back to the, I think,

0:37:15.010 --> 0:37:16.560
<v Speaker 1>the 20s, if not the 30s.

0:37:17.610 --> 0:37:22.320
<v Speaker 2>Yeah. Yeah, 1929 is when they founded Maidenform and introduced

0:37:22.360 --> 0:37:25.050
<v Speaker 2>this cup sizing technique. And I'm not going to pretend

0:37:25.070 --> 0:37:26.189
<v Speaker 2>to fully understand this.

0:37:27.070 --> 0:37:27.310
<v Speaker 1>I got it.

0:37:27.310 --> 0:37:29.330
<v Speaker 2>But I can read. Oh, you got it? Yeah, yeah.

0:37:29.670 --> 0:37:31.270
<v Speaker 1>You go ahead, though. I want to hear your attempt.

0:37:31.850 --> 0:37:34.490
<v Speaker 2>No, no, no. Because what will happen is I'll read

0:37:35.010 --> 0:37:37.300
<v Speaker 2>and then you'll do it again in your own words.

0:37:38.700 --> 0:37:41.239
<v Speaker 2>And then this episode is 15 minutes longer than it

0:37:41.260 --> 0:37:41.580
<v Speaker 2>should be.

0:37:41.940 --> 0:37:45.740
<v Speaker 1>All right. You got my number. And my number happens

0:37:45.780 --> 0:37:51.170
<v Speaker 1>to be 34C. So the cup system is what it's called.

0:37:51.590 --> 0:37:56.540
<v Speaker 1>It consists of two measurements and the difference between them.

0:37:56.960 --> 0:38:01.000
<v Speaker 1>So the first measurement is the overbust, which is the

0:38:01.080 --> 0:38:06.770
<v Speaker 1>circumference of your chest all the way around your body

0:38:06.890 --> 0:38:09.810
<v Speaker 1>across the nipples. That's your overbust measurement, right?

0:38:09.830 --> 0:38:10.509
<v Speaker 2>Okay.

0:38:11.270 --> 0:38:15.410
<v Speaker 1>Now, if you'll also measure right below the breasts all

0:38:15.450 --> 0:38:18.320
<v Speaker 1>the way around your body, that's your underbust. And if

0:38:18.360 --> 0:38:20.739
<v Speaker 1>you subtract those two, you're going to come up with

0:38:20.800 --> 0:38:23.580
<v Speaker 1>a difference in inches or centimeters, depending on where you

0:38:23.640 --> 0:38:27.100
<v Speaker 1>are in the world. And you can use that as

0:38:27.160 --> 0:38:28.880
<v Speaker 1>part of a handy table to say, oh, there's a

0:38:28.900 --> 0:38:32.860
<v Speaker 1>three-inch difference. That means that I'm a C cup, right? Right.

0:38:32.900 --> 0:38:34.180
<v Speaker 2>That's where the lettering comes from.

0:38:34.380 --> 0:38:38.590
<v Speaker 1>Right. The difference between your underbust and your overbust generates

0:38:38.680 --> 0:38:41.569
<v Speaker 1>some knowledge about the volume that your breasts are going

0:38:41.590 --> 0:38:43.810
<v Speaker 1>to take up, which is your cup size. Got it?

0:38:43.830 --> 0:38:45.270
<v Speaker 2>It generates knowledge?

0:38:45.670 --> 0:38:45.950
<v Speaker 3>Yeah, exactly.

0:38:45.989 --> 0:38:46.450
<v Speaker 2>Exactly.

0:38:47.750 --> 0:38:51.870
<v Speaker 1>So that underbust measurement is also used and that's the

0:38:52.030 --> 0:38:55.049
<v Speaker 1>number that comes before it. So if you're a 34C,

0:38:55.110 --> 0:38:58.390
<v Speaker 1>that means your chest is 34 inches around at the

0:38:58.430 --> 0:39:03.190
<v Speaker 1>rib cage under your breasts. And then if you're a C,

0:39:03.410 --> 0:39:05.549
<v Speaker 1>that means that there's a three inch difference. That means

0:39:05.590 --> 0:39:09.870
<v Speaker 1>that you are 37 inches around your chest at the nipples.

0:39:10.750 --> 0:39:13.710
<v Speaker 1>And so you'd be a 34C. And that those two

0:39:13.750 --> 0:39:18.230
<v Speaker 1>measurements are supposedly like all you need to come up

0:39:18.250 --> 0:39:21.689
<v Speaker 1>with a fitting bra. But apparently that's just not true.

0:39:21.710 --> 0:39:25.210
<v Speaker 2>Yeah, I mean, that all makes sense. I think the

0:39:25.230 --> 0:39:27.450
<v Speaker 2>thing that confused me is the sister sizing.

0:39:27.650 --> 0:39:28.509
<v Speaker 1>I understand that too.

0:39:29.030 --> 0:39:32.969
<v Speaker 2>Thing. so if you have a 36C and a 34C

0:39:33.640 --> 0:39:37.640
<v Speaker 2>brassiere that's not the same cup size because a 34C

0:39:37.700 --> 0:39:40.120
<v Speaker 2>is the only true C yeah so if you want

0:39:40.140 --> 0:39:41.799
<v Speaker 2>to go up a band size but not the cup

0:39:41.840 --> 0:39:45.880
<v Speaker 2>size you buy a 36B or a 38A so the

0:39:45.920 --> 0:39:48.660
<v Speaker 2>volume of the cup size is relative to the circumference

0:39:48.739 --> 0:39:50.109
<v Speaker 2>of the band Yeah.

0:39:50.550 --> 0:39:52.770
<v Speaker 1>I mean, it's as simple as that. I think the problem,

0:39:52.810 --> 0:39:56.210
<v Speaker 1>the breakdown is, is that this sister sizing thing has

0:39:56.290 --> 0:39:59.649
<v Speaker 1>not been widely publicized to women. And so that they

0:39:59.690 --> 0:40:02.510
<v Speaker 1>think like, well, if the band is a little tight

0:40:03.190 --> 0:40:06.380
<v Speaker 1>and I'm a 36C, then I need to go up

0:40:06.440 --> 0:40:10.759
<v Speaker 1>to a 38C. And that's just not the case. Yeah.

0:40:10.800 --> 0:40:13.739
<v Speaker 2>In music, you want a tight band. In brassieres, you don't.

0:40:14.050 --> 0:40:17.260
<v Speaker 1>Well, supposedly part of that bra fitting trend that started

0:40:17.300 --> 0:40:21.540
<v Speaker 1>in the UK is that suggests that a tight band

0:40:21.860 --> 0:40:24.719
<v Speaker 1>is the key to a good fitting bra, that that's

0:40:24.739 --> 0:40:27.100
<v Speaker 1>where most of your support comes and that most women

0:40:27.260 --> 0:40:30.300
<v Speaker 1>opt for a band size that's a little too loose.

0:40:31.100 --> 0:40:33.680
<v Speaker 1>But the point is, is your cup volume does not

0:40:33.760 --> 0:40:35.600
<v Speaker 1>go up when you go up a band size. It

0:40:35.620 --> 0:40:39.380
<v Speaker 1>doesn't have to. So that means that a 34C, if

0:40:39.420 --> 0:40:42.460
<v Speaker 1>you go down in band size, you would go up

0:40:42.520 --> 0:40:45.160
<v Speaker 1>in cup size and your cup size would stay the same.

0:40:45.219 --> 0:40:48.080
<v Speaker 1>So a 34C is the same as a 32D. And

0:40:48.100 --> 0:40:50.860
<v Speaker 1>then the other way, a 34C is the same as

0:40:50.920 --> 0:40:54.700
<v Speaker 1>a 36B. And once you understand the sister sizing thing,

0:40:55.260 --> 0:40:58.819
<v Speaker 1>then you can actually use this two measurement standard to

0:40:58.900 --> 0:41:00.859
<v Speaker 1>find a bra that actually fits better.

0:41:01.820 --> 0:41:05.210
<v Speaker 2>That's right. And if you're wondering how this all works,

0:41:05.950 --> 0:41:11.230
<v Speaker 2>it works with bra fitting models. There are women that

0:41:11.830 --> 0:41:14.410
<v Speaker 2>get paid money to go in and get fit for

0:41:14.469 --> 0:41:17.839
<v Speaker 2>thousands and thousands of bras and to give feedback. And

0:41:17.920 --> 0:41:20.279
<v Speaker 2>this all start, well, it didn't completely start there. But

0:41:20.300 --> 0:41:24.480
<v Speaker 2>in the 1970s, there was a singer named Dorothy Galligan

0:41:24.640 --> 0:41:27.690
<v Speaker 2>from New York answered an ad for a bra fitting model.

0:41:27.830 --> 0:41:31.620
<v Speaker 2>And they said, you know what? I know this sounds sexist,

0:41:31.739 --> 0:41:33.989
<v Speaker 2>and we probably, even though it's the 70s, shouldn't be

0:41:34.030 --> 0:41:37.790
<v Speaker 2>saying this in an office, but you have the perfect 34Bs,

0:41:38.710 --> 0:41:41.730
<v Speaker 2>and that's the standard size which we're designing our bras on.

0:41:42.290 --> 0:41:46.790
<v Speaker 2>So for almost 20 years, Dorothy Galligan was the model

0:41:46.910 --> 0:41:50.129
<v Speaker 2>in New York in the lingerie district that would work 10, 11,

0:41:50.130 --> 0:41:54.310
<v Speaker 2>12-hour days trying on thousands and thousands of bras and

0:41:54.330 --> 0:41:57.040
<v Speaker 2>giving her feedback. So they could go back to the

0:41:57.460 --> 0:41:58.620
<v Speaker 2>sewing machine and redo it.

0:41:59.040 --> 0:42:01.319
<v Speaker 1>Yeah, because that's the other part of the problem with

0:42:01.380 --> 0:42:04.240
<v Speaker 1>bras that don't necessarily fit. In addition to not making

0:42:04.540 --> 0:42:08.120
<v Speaker 1>larger sizes in cup volumes and smaller sizes in cup volumes,

0:42:08.620 --> 0:42:12.330
<v Speaker 1>like they're based around one woman's pair of breasts and

0:42:12.410 --> 0:42:15.350
<v Speaker 1>her breasts became the standard for the bra industry in

0:42:15.390 --> 0:42:19.590
<v Speaker 1>the 20th century so that. if you could create a

0:42:19.630 --> 0:42:24.020
<v Speaker 1>bra that fit Dorothy Galligan correctly as a 34B, you

0:42:24.040 --> 0:42:27.399
<v Speaker 1>could use that to basically grow out from either way.

0:42:27.900 --> 0:42:28.279
<v Speaker 2>That's right.

0:42:28.760 --> 0:42:31.320
<v Speaker 1>So that's a real problem for women who have different

0:42:31.360 --> 0:42:33.259
<v Speaker 1>shapes and sizes. And it's really sad to me to

0:42:33.300 --> 0:42:36.620
<v Speaker 1>think that they were told for decades that, you know,

0:42:36.680 --> 0:42:39.650
<v Speaker 1>if your bra doesn't fit, something's wrong with your body.

0:42:39.670 --> 0:42:42.290
<v Speaker 1>You must acquit. Exactly.

0:42:42.310 --> 0:42:46.490
<v Speaker 2>Well, and here's the thing, too. It's not just breast size.

0:42:46.630 --> 0:42:51.350
<v Speaker 2>It's You know, how big your back is and how, like,

0:42:52.370 --> 0:42:55.129
<v Speaker 2>the bra, it holds the breasts, the cups do, but,

0:42:55.670 --> 0:42:57.190
<v Speaker 2>you know, it has to do with your shoulders and

0:42:57.210 --> 0:42:59.830
<v Speaker 2>your back and your armpits and everything else. Like, there's

0:42:59.850 --> 0:43:03.569
<v Speaker 2>so many nuances to everybody's body, men and women, that,

0:43:04.610 --> 0:43:07.070
<v Speaker 2>I mean, I think until recently they were trying to

0:43:07.110 --> 0:43:09.880
<v Speaker 2>do the best they could. But it was pretty narrow,

0:43:10.960 --> 0:43:12.060
<v Speaker 2>the options that women had.

0:43:12.300 --> 0:43:14.120
<v Speaker 1>Yeah, I get the impression that they were not trying

0:43:14.160 --> 0:43:16.080
<v Speaker 1>to do the best that they could, that they basically

0:43:16.140 --> 0:43:18.380
<v Speaker 1>said when we release a new bra, it comes in

0:43:18.420 --> 0:43:19.100
<v Speaker 1>these sizes.

0:43:19.800 --> 0:43:23.100
<v Speaker 2>Well, doing the best they could for a huge industry

0:43:23.160 --> 0:43:26.640
<v Speaker 2>that had to satisfy, you know, tens of millions of

0:43:26.680 --> 0:43:29.620
<v Speaker 2>different kind of bodies. Like they were kind of hamstrung.

0:43:29.910 --> 0:43:33.680
<v Speaker 2>You can't have. 450 bra sizes and manufacture on that scale.

0:43:33.980 --> 0:43:36.180
<v Speaker 1>Yeah, you can't mass manufacture, but I think that's what's

0:43:36.219 --> 0:43:39.480
<v Speaker 1>being proven, like you were saying, by this new bespoke revolution.

0:43:39.860 --> 0:43:40.120
<v Speaker 4>Yeah.

0:43:40.460 --> 0:43:43.120
<v Speaker 1>You can't get that big, although now you can get

0:43:43.160 --> 0:43:46.290
<v Speaker 1>that big because it's bespoke and because you can say, hey,

0:43:47.390 --> 0:43:50.670
<v Speaker 1>download our app and take these measurements using your phone

0:43:50.870 --> 0:43:52.989
<v Speaker 1>and upload it, and then we'll just custom make some

0:43:53.030 --> 0:43:58.750
<v Speaker 1>bras for you. And I also read that Poland– makes really,

0:43:58.790 --> 0:44:02.029
<v Speaker 1>really good-fitting bras as well. I think it was a

0:44:02.070 --> 0:44:05.069
<v Speaker 1>New York Times article about it. And the author traveled

0:44:05.110 --> 0:44:07.930
<v Speaker 1>to Poland to verify this herself, and she said she

0:44:07.950 --> 0:44:10.719
<v Speaker 1>didn't find the perfect bra, but she came away with

0:44:10.760 --> 0:44:13.520
<v Speaker 1>like four or five bras that were awfully close, way

0:44:13.580 --> 0:44:15.080
<v Speaker 1>closer than she'd ever had before.

0:44:16.180 --> 0:44:18.719
<v Speaker 2>It's funny. After all these years, I still remember to

0:44:18.760 --> 0:44:22.100
<v Speaker 2>not put a bra in a dryer because of the

0:44:22.160 --> 0:44:23.759
<v Speaker 2>movie Hedwig and the Angry Inch.

0:44:25.320 --> 0:44:26.840
<v Speaker 1>I don't remember that part. No, I never saw it.

0:44:27.380 --> 0:44:28.360
<v Speaker 1>That's why I don't remember that part.

0:44:28.380 --> 0:44:31.060
<v Speaker 2>It's great. John Cameron Mitchell, who also a friend of

0:44:31.280 --> 0:44:34.700
<v Speaker 2>Movie Crush, he's a friend of Noel's. He played Hedwig

0:44:34.800 --> 0:44:38.300
<v Speaker 2>and created the character and directed the film. But there's

0:44:38.390 --> 0:44:43.210
<v Speaker 2>a scene where he's screaming, do not put a bra

0:44:43.310 --> 0:44:48.290
<v Speaker 2>in a dryer. It warps. And I guess that's true

0:44:48.350 --> 0:44:50.610
<v Speaker 2>because ever since then I've been like, I don't know

0:44:50.630 --> 0:44:52.609
<v Speaker 2>if I'm doing laundry. I should not put a bra

0:44:52.630 --> 0:44:53.050
<v Speaker 2>in a dryer.

0:44:53.460 --> 0:44:56.060
<v Speaker 1>It does do some weird things to it, although you

0:44:56.100 --> 0:44:58.040
<v Speaker 1>can also put it in a laundry bag, and I

0:44:58.100 --> 0:45:01.260
<v Speaker 1>think that keeps it from wrapping around stuff, which makes

0:45:01.320 --> 0:45:04.450
<v Speaker 1>it last longer. You can't put it in a dryer.

0:45:05.050 --> 0:45:08.430
<v Speaker 2>Oh, right. Yeah, like when a bra collects everything else

0:45:08.469 --> 0:45:08.910
<v Speaker 2>in its wake.

0:45:09.150 --> 0:45:15.490
<v Speaker 1>Exactly. Yeah. So I don't think we can not talk

0:45:15.650 --> 0:45:17.190
<v Speaker 1>about Victoria's Secret.

0:45:18.050 --> 0:45:19.489
<v Speaker 2>Man, if I had a dime for every time you

0:45:19.510 --> 0:45:22.350
<v Speaker 2>said that to me. Or as many dumb, dumb guys

0:45:22.390 --> 0:45:23.850
<v Speaker 2>call it, Victoria's Secrets.

0:45:24.810 --> 0:45:29.750
<v Speaker 1>Yeah, dummies. So Victoria's Secret actually started out, husband and

0:45:29.810 --> 0:45:33.830
<v Speaker 1>wife founded it in the 70s in the San Francisco

0:45:33.910 --> 0:45:36.760
<v Speaker 1>area because the husband had gone to like the department

0:45:36.800 --> 0:45:39.140
<v Speaker 1>store to buy lingerie for his wife and was treated

0:45:39.200 --> 0:45:41.359
<v Speaker 1>like a scale for it, right?

0:45:42.000 --> 0:45:43.360
<v Speaker 2>Even in San Francisco in the 70s?

0:45:43.660 --> 0:45:46.739
<v Speaker 1>I guess so. All right. Department stores have always been

0:45:46.780 --> 0:45:48.500
<v Speaker 1>a certain way no matter where you are.

0:45:48.520 --> 0:45:49.200
<v Speaker 2>I think.

0:45:49.300 --> 0:45:52.230
<v Speaker 1>Right. So he said, well, we need to create like

0:45:52.270 --> 0:45:54.669
<v Speaker 1>a lingerie store that's made for men to go buy

0:45:54.730 --> 0:45:57.250
<v Speaker 1>for women. And that's what they created was Victoria's Secret.

0:45:57.989 --> 0:46:01.779
<v Speaker 1>And it was semi-successful. And then they sold to a

0:46:01.860 --> 0:46:06.739
<v Speaker 1>guy named Leslie Wexman. I believe it was Wexman who

0:46:06.760 --> 0:46:10.980
<v Speaker 1>had founded The Limited. And he took it— I think he

0:46:11.000 --> 0:46:14.180
<v Speaker 1>bought it for a million dollars. And within two decades,

0:46:14.239 --> 0:46:18.870
<v Speaker 1>it was worth $ 2 billion. And the guy who founded

0:46:18.910 --> 0:46:21.149
<v Speaker 1>it with his wife, they ended up getting divorced. And

0:46:21.310 --> 0:46:24.810
<v Speaker 1>he died broke and jumped from the Golden Gate Bridge,

0:46:24.870 --> 0:46:25.630
<v Speaker 1>sadly enough.

0:46:26.310 --> 0:46:26.710
<v Speaker 2>Oh, wow.

0:46:27.090 --> 0:46:33.450
<v Speaker 1>But Victoria's Secret dominated the— the bra industry in the

0:46:33.530 --> 0:46:37.100
<v Speaker 1>United States for many, many decades until very recently when

0:46:37.140 --> 0:46:39.640
<v Speaker 1>it was overthrown by women who said, enough.

0:46:40.120 --> 0:46:43.840
<v Speaker 2>Yeah. Well, it's funny. You know, Roy Raymond said, you

0:46:43.880 --> 0:46:46.660
<v Speaker 2>know what we need is a store where men can

0:46:46.700 --> 0:46:50.259
<v Speaker 2>go in and buy sexy lingerie for their wives. And

0:46:50.300 --> 0:46:52.180
<v Speaker 2>what he failed to hear was the sound of tens

0:46:52.219 --> 0:46:55.080
<v Speaker 2>of millions of women across the country saying, No, you don't.

0:46:55.640 --> 0:46:59.400
<v Speaker 1>Right. Well, that's what that's what Leslie, I think it's Wexman.

0:46:59.739 --> 0:47:02.080
<v Speaker 1>That's what he figured out was that this this thing

0:47:02.120 --> 0:47:04.710
<v Speaker 1>was a good idea, but they had missed the mark

0:47:04.750 --> 0:47:07.350
<v Speaker 1>and that they were marketing toward men and they were

0:47:07.410 --> 0:47:10.590
<v Speaker 1>completely isolating women. Because he said, like these Victoria's Secret

0:47:10.650 --> 0:47:14.029
<v Speaker 1>stores were lit with like, you know, weird kind of

0:47:14.130 --> 0:47:17.090
<v Speaker 1>reddish lighting and there were velvet couches and oriental rugs.

0:47:17.140 --> 0:47:17.660
<v Speaker 1>And he said that.

0:47:17.960 --> 0:47:20.380
<v Speaker 2>I've walked by them in the mall very slowly.

0:47:20.580 --> 0:47:24.200
<v Speaker 1>This was like in the early 70s or late 70s

0:47:24.239 --> 0:47:25.080
<v Speaker 1>and early 80s.

0:47:25.180 --> 0:47:26.540
<v Speaker 2>Yeah, that's what I'm talking. Okay.

0:47:26.580 --> 0:47:28.420
<v Speaker 1>All right. So he said, man, I would have loved

0:47:28.460 --> 0:47:31.210
<v Speaker 1>to have seen this. He said they were Victorian, not

0:47:31.250 --> 0:47:37.009
<v Speaker 1>like a Victorian foyer. They were like a Victorian brothel, basically.

0:47:37.330 --> 0:47:40.750
<v Speaker 1>And it was like just chasing women away, attracting men.

0:47:41.050 --> 0:47:44.330
<v Speaker 1>But women buy, you know, underwear for themselves way more

0:47:44.370 --> 0:47:47.250
<v Speaker 1>than their husbands do. And so he kind of revamped

0:47:47.330 --> 0:47:49.910
<v Speaker 1>it a little bit and turned it into something that

0:47:49.989 --> 0:47:52.800
<v Speaker 1>women felt comfortable and actually wanted to go into.

0:47:52.820 --> 0:47:56.360
<v Speaker 2>Yeah, it's interesting. According to that book Uplift that we

0:47:56.400 --> 0:48:01.960
<v Speaker 2>mentioned earlier, despite Victoria's Secret and its history, women have

0:48:02.239 --> 0:48:05.000
<v Speaker 2>really been key to the development of bras in the

0:48:05.040 --> 0:48:09.279
<v Speaker 2>United States. I think over 1,200 U.S. patents have been

0:48:09.320 --> 0:48:14.739
<v Speaker 2>awarded for bras between 1863 and 1969, and half of

0:48:14.780 --> 0:48:17.850
<v Speaker 2>those have been held by women. And in the industry,

0:48:18.590 --> 0:48:22.750
<v Speaker 2>they have always held pretty important positions and been well-regarded

0:48:23.510 --> 0:48:30.790
<v Speaker 2>designers and managers, specialists, merchandising, promotional product managers. It is

0:48:30.930 --> 0:48:34.700
<v Speaker 2>one industry where it seems that has not been, here's

0:48:34.739 --> 0:48:37.200
<v Speaker 2>a product for women run entirely by men.

0:48:37.500 --> 0:48:39.939
<v Speaker 1>Right. And rightfully so, I would say.

0:48:40.440 --> 0:48:41.200
<v Speaker 2>Yeah, absolutely.

0:48:41.700 --> 0:48:45.299
<v Speaker 1>So there is also a very famous legend as far

0:48:45.340 --> 0:48:49.190
<v Speaker 1>as bras go, which is the burning of bras at

0:48:49.590 --> 0:48:50.549
<v Speaker 1>a 1968 demonstration.

0:48:51.130 --> 0:48:52.190
<v Speaker 2>Yeah, not true, apparently.

0:48:52.790 --> 0:48:56.190
<v Speaker 1>No, it's a myth. There was, in fact, a demonstration

0:48:56.230 --> 0:49:00.339
<v Speaker 1>outside of Miss America pageant in Atlantic City in 1968.

0:49:00.340 --> 0:49:05.540
<v Speaker 1>It was the brainchild of Carol Hanisch, who helped basically

0:49:05.620 --> 0:49:09.170
<v Speaker 1>at this moment give birth to second wave feminism. And

0:49:09.190 --> 0:49:12.710
<v Speaker 1>they actually had a trash can that said freedom trash can.

0:49:13.130 --> 0:49:15.850
<v Speaker 1>And women threw stuff into it that they considered like

0:49:15.930 --> 0:49:21.000
<v Speaker 1>shackles of the patriarchy, like false eyelashes, bras. lingerie that

0:49:21.040 --> 0:49:23.799
<v Speaker 1>kind of stuff but there was no burning that came

0:49:23.920 --> 0:49:28.020
<v Speaker 1>from a reporter who suggested that they burn it as

0:49:28.060 --> 0:49:30.540
<v Speaker 1>a nod to the burning of draft cards but no

0:49:30.580 --> 0:49:33.040
<v Speaker 1>one actually burned this stuff but it became kind of

0:49:33.900 --> 0:49:37.820
<v Speaker 1>set in stone as true even though it really wasn't that's.

0:49:37.640 --> 0:49:40.029
<v Speaker 2>Right big fat lie And.

0:49:40.010 --> 0:49:42.620
<v Speaker 1>Then lastly, Chuck, I've got one extra thing. You ready?

0:49:43.800 --> 0:49:44.040
<v Speaker 2>Ready.

0:49:44.640 --> 0:49:45.339
<v Speaker 1>Do you have anything else?

0:49:46.280 --> 0:49:46.520
<v Speaker 2>I don't.

0:49:47.320 --> 0:49:51.600
<v Speaker 1>Do you need to wear a bra? It's a longstanding question.

0:49:52.260 --> 0:49:57.160
<v Speaker 1>And apparently the answer is no, at least as far

0:49:57.400 --> 0:50:01.140
<v Speaker 1>as a study in France, a 15-year study of 300 women.

0:50:01.200 --> 0:50:05.460
<v Speaker 1>I think they're aged 18 to 35. And this study

0:50:05.520 --> 0:50:09.220
<v Speaker 1>found that women who did not wear bras developed more

0:50:09.900 --> 0:50:14.259
<v Speaker 1>muscle tissue in their breasts, ostensibly to provide support that

0:50:14.280 --> 0:50:18.360
<v Speaker 1>the bra wasn't there to provide. And that by proxy,

0:50:19.000 --> 0:50:23.839
<v Speaker 1>if you did wear a bra, the muscles in your

0:50:23.880 --> 0:50:26.569
<v Speaker 1>breasts were less prone to develop, and thus you would

0:50:26.610 --> 0:50:31.190
<v Speaker 1>have more likely to have breasts that sag or pendular

0:50:31.230 --> 0:50:34.069
<v Speaker 1>breasts than you would have if you didn't wear a bra.

0:50:34.500 --> 0:50:36.740
<v Speaker 1>Kind of like you're making your breasts sink or swim

0:50:37.320 --> 0:50:38.740
<v Speaker 1>by not wearing a bra.

0:50:39.360 --> 0:50:39.980
<v Speaker 2>Makes sense.

0:50:40.200 --> 0:50:43.719
<v Speaker 1>It's just one study, but it is pretty surprising that

0:50:43.739 --> 0:50:47.040
<v Speaker 1>they found basically the opposite of conventional wisdom. Because most

0:50:47.080 --> 0:50:48.759
<v Speaker 1>people say, oh, if you don't wear a bra, your

0:50:48.780 --> 0:50:51.480
<v Speaker 1>breasts will get saggy. And that's apparently not true.

0:50:52.260 --> 0:50:52.660
<v Speaker 2>Interesting.

0:50:53.040 --> 0:50:55.640
<v Speaker 1>And I also ran across a weird question on Google.

0:50:56.140 --> 0:51:00.270
<v Speaker 1>You know, it has like suggested searches. What happens if

0:51:00.310 --> 0:51:01.350
<v Speaker 1>we squeeze breasts?

0:51:04.450 --> 0:51:05.690
<v Speaker 2>Uh, I don't know.

0:51:06.170 --> 0:51:08.930
<v Speaker 1>I didn't even bother to look. Just the question itself

0:51:08.969 --> 0:51:09.660
<v Speaker 1>was good enough.

0:51:11.160 --> 0:51:11.520
<v Speaker 2>Oh, man.

0:51:12.440 --> 0:51:13.100
<v Speaker 1>You got anything else?

0:51:13.700 --> 0:51:14.299
<v Speaker 2>I got nothing else.

0:51:14.660 --> 0:51:16.200
<v Speaker 1>What about the bro or the man's ear?

0:51:17.400 --> 0:51:18.640
<v Speaker 2>Oh, yeah. Can't forget the bro.

0:51:19.540 --> 0:51:22.480
<v Speaker 1>Well, since we said bro, it's time for listener mail, everybody.

0:51:25.300 --> 0:51:29.180
<v Speaker 2>I'm going to call this more on bidets. Hey, guys.

0:51:29.239 --> 0:51:31.150
<v Speaker 2>Love the show. Thanks for all you do. It's especially

0:51:31.190 --> 0:51:34.029
<v Speaker 2>meaningful in these crazy times. I'm currently hanging out in

0:51:34.070 --> 0:51:37.509
<v Speaker 2>northern Japan on a trip that changed from a between-jobs

0:51:37.550 --> 0:51:41.049
<v Speaker 2>snowboarding sabbatical in December to, well, I guess I live

0:51:41.090 --> 0:51:44.450
<v Speaker 2>here for now. So you're not a bad place to be,

0:51:44.489 --> 0:51:47.460
<v Speaker 2>I would imagine. So good for you, Adam. I'm sure

0:51:47.480 --> 0:51:50.259
<v Speaker 2>you guys got a ton of similar emails to this,

0:51:50.320 --> 0:51:52.520
<v Speaker 2>but in the bidets episode, you mentioned a type of

0:51:52.600 --> 0:51:56.120
<v Speaker 2>toilet with a sink sprayer attachment nearby. In my experience,

0:51:56.140 --> 0:51:59.070
<v Speaker 2>this is a super common thing in households and many

0:51:59.120 --> 0:52:03.760
<v Speaker 2>lower-budget hotel accommodations in the Philippines. and other Southeast Asian countries.

0:52:04.260 --> 0:52:07.160
<v Speaker 2>It is awesome and commonly referred to as the bum

0:52:07.219 --> 0:52:11.100
<v Speaker 2>gun by foreign travelers and expats. I don't know the

0:52:11.200 --> 0:52:13.719
<v Speaker 2>etymology of bum gun, so I'm not sure if that

0:52:13.760 --> 0:52:17.640
<v Speaker 2>term has been adopted domestically in various bum gun enthusiast countries.

0:52:18.180 --> 0:52:21.969
<v Speaker 2>But like One Ring or Spidey's abilities, it has great

0:52:22.010 --> 0:52:25.750
<v Speaker 2>power and must be wielded carefully. So bum gun wisely,

0:52:25.810 --> 0:52:27.770
<v Speaker 2>my friends. That is from Adam.

0:52:28.430 --> 0:52:31.089
<v Speaker 1>Thanks a lot, Adam. And best of luck to you

0:52:31.130 --> 0:52:35.739
<v Speaker 1>in your new home. Hang tight, buddy. Things will pass eventually.

0:52:36.600 --> 0:52:38.020
<v Speaker 1>If you want to get in touch with us like

0:52:38.180 --> 0:52:40.640
<v Speaker 1>Adam did and talk about bum guns or bras or

0:52:40.719 --> 0:52:44.180
<v Speaker 1>what have you, you can email. Send us an email

0:52:44.450 --> 0:52:46.989
<v Speaker 1>to stuffpodcasts at iheartradio.com.

0:52:50.730 --> 0:52:53.010
<v Speaker 2>Stuff You Should Know is a production of iHeartRadio.

0:52:53.469 --> 0:52:57.730
<v Speaker 1>For more podcasts from iHeartRadio, visit the iHeartRadio app, Apple Podcasts,

0:52:57.880 --> 0:52:59.700
<v Speaker 1>or wherever you listen to your favorite shows.