1 00:00:02,520 --> 00:00:07,400 Speaker 1: Bloomberg Audio Studios, Podcasts, Radio News. 2 00:00:07,800 --> 00:00:09,960 Speaker 2: Time now for a special edition of the Clothes the 3 00:00:10,000 --> 00:00:11,400 Speaker 2: Business of the Super Bowl. 4 00:00:11,440 --> 00:00:12,799 Speaker 3: We've got an all star lineup. 5 00:00:12,800 --> 00:00:15,960 Speaker 2: We've got Kansas City Chiefs President Mark Donovan, New England 6 00:00:16,000 --> 00:00:19,720 Speaker 2: Patriots CEO Robert Kraft, Fanjuel CEO Amy how among others. 7 00:00:19,840 --> 00:00:22,640 Speaker 2: And joining me for this entire hour is Bloomberg Originals 8 00:00:22,800 --> 00:00:25,720 Speaker 2: Chief Course Wanted Jason Kelly, Host of the Deal with 9 00:00:25,800 --> 00:00:28,280 Speaker 2: Alisa Riguez and Jason Kelly. Great to have you, Hi, 10 00:00:28,720 --> 00:00:29,480 Speaker 2: It's fantastic. 11 00:00:29,560 --> 00:00:32,000 Speaker 4: What a Friday, I know, I mean the Friday to 12 00:00:32,040 --> 00:00:32,360 Speaker 4: do this. 13 00:00:32,440 --> 00:00:35,000 Speaker 2: Right, I'm imagining there's a lot of deal making going 14 00:00:35,040 --> 00:00:37,199 Speaker 2: on in New Orleans right now with everyone from the 15 00:00:37,240 --> 00:00:38,360 Speaker 2: sports industry gathering. 16 00:00:38,600 --> 00:00:41,400 Speaker 5: Everyone is there. I mean everyone except us because you know, 17 00:00:41,400 --> 00:00:44,720 Speaker 5: we're working for a living. But actually they are doing deals. 18 00:00:44,760 --> 00:00:46,280 Speaker 5: I mean, this is when the big deals happen in 19 00:00:46,280 --> 00:00:49,519 Speaker 5: the sports world, because the entire sports world, as you mentioned, 20 00:00:49,640 --> 00:00:52,080 Speaker 5: sort of descends. Maybe they don't stay for the game, 21 00:00:52,400 --> 00:00:54,639 Speaker 5: but they're at the parties, they're going to the conferences, 22 00:00:54,640 --> 00:00:56,080 Speaker 5: they're doing the side meetings. 23 00:00:56,240 --> 00:00:57,680 Speaker 4: It's amazing. We're going to check in. 24 00:00:57,640 --> 00:01:00,400 Speaker 5: With Randa Williams, who's on the ground so much team, 25 00:01:00,440 --> 00:01:02,040 Speaker 5: there a ton to talk about it, all right. 26 00:01:01,960 --> 00:01:04,520 Speaker 2: So mind meld there for everyone in New Orleans. In 27 00:01:04,520 --> 00:01:06,920 Speaker 2: the meantime, let's create straight to someone who's been living 28 00:01:06,959 --> 00:01:09,720 Speaker 2: the business of the Super Bowl since twenty twenty. He 29 00:01:09,840 --> 00:01:12,000 Speaker 2: is Kansas City Chiefs President Mark Donovan. 30 00:01:12,120 --> 00:01:12,360 Speaker 6: Mark. 31 00:01:13,000 --> 00:01:15,640 Speaker 2: Welcome to the program and congratulations on your fifth trip 32 00:01:15,680 --> 00:01:17,240 Speaker 2: to the Big Show in six years. 33 00:01:17,680 --> 00:01:19,679 Speaker 6: Thank you. I appreciate that. Great to be with you, guys. 34 00:01:19,760 --> 00:01:22,200 Speaker 2: So, as the organization makes a run to become the 35 00:01:22,240 --> 00:01:26,080 Speaker 2: first three Super Bowl champions, would you say you're more 36 00:01:26,200 --> 00:01:27,840 Speaker 2: or less nervous this time around? 37 00:01:29,120 --> 00:01:31,360 Speaker 6: You know, I think experience is a great teacher. 38 00:01:31,760 --> 00:01:36,440 Speaker 7: So we've done this enough to realize of what makes 39 00:01:36,440 --> 00:01:37,199 Speaker 7: it successful. 40 00:01:38,000 --> 00:01:38,800 Speaker 6: We tweak things. 41 00:01:38,680 --> 00:01:41,400 Speaker 7: Every year, but it's been a really smooth operation since 42 00:01:41,400 --> 00:01:44,600 Speaker 7: we landed on Sunday night and started practicing this week, 43 00:01:44,640 --> 00:01:46,000 Speaker 7: and it's going very very well. 44 00:01:46,120 --> 00:01:47,280 Speaker 3: It's going very very well. 45 00:01:47,440 --> 00:01:49,600 Speaker 2: I want to talk about the Chiefs as a brand 46 00:01:49,600 --> 00:01:52,280 Speaker 2: because it's so much more than a regional team or 47 00:01:52,320 --> 00:01:54,600 Speaker 2: even an American team at this point, right it is 48 00:01:54,640 --> 00:01:58,160 Speaker 2: a global brand that really resonates with sports fans around 49 00:01:58,200 --> 00:02:01,400 Speaker 2: the world. Talk a little bit about your organization's international 50 00:02:01,440 --> 00:02:04,840 Speaker 2: efforts and how you have a new entertainment production studio 51 00:02:04,920 --> 00:02:07,160 Speaker 2: that plays into that that really amplifies that. 52 00:02:08,000 --> 00:02:10,120 Speaker 7: Yeah, it's a convergence of the platform that we're on 53 00:02:10,200 --> 00:02:11,639 Speaker 7: right now. I mean, we have one of the most 54 00:02:11,639 --> 00:02:15,480 Speaker 7: successful franchises in sport. We have the world converging and 55 00:02:15,639 --> 00:02:19,800 Speaker 7: consuming content like never before. And then the international program 56 00:02:19,800 --> 00:02:22,160 Speaker 7: at the NFL, launched back in twenty nineteen, gave us 57 00:02:22,240 --> 00:02:25,880 Speaker 7: and other franchises the opportunity to aggressively pursue growth internationally, 58 00:02:26,360 --> 00:02:29,280 Speaker 7: and we've been one of the more aggressive teams to 59 00:02:29,360 --> 00:02:31,960 Speaker 7: do that. So the convergence of all this, on top 60 00:02:32,000 --> 00:02:34,000 Speaker 7: of being in for the last five Super Bowl if 61 00:02:33,960 --> 00:02:36,480 Speaker 7: for our last six Super Bowls, and the opportunity to 62 00:02:36,600 --> 00:02:39,200 Speaker 7: constantly be out there with content is something that we've 63 00:02:39,200 --> 00:02:40,280 Speaker 7: been very excited about. 64 00:02:40,360 --> 00:02:43,200 Speaker 6: We taken advantage of and we've seen results from. 65 00:02:43,320 --> 00:02:46,680 Speaker 7: So Foolish Cup Studios is something we launched this past 66 00:02:46,720 --> 00:02:49,119 Speaker 7: week that give us the opportunity to create even more 67 00:02:49,160 --> 00:02:52,520 Speaker 7: ideas and then distribute that content internationally hopefully. 68 00:02:53,080 --> 00:02:56,359 Speaker 5: All Right, So Mark, obviously a chance to create more content. 69 00:02:56,639 --> 00:02:59,040 Speaker 4: Let's be honest, this is Bluebirk. It's a chance to 70 00:02:59,080 --> 00:02:59,960 Speaker 4: create more revenue. 71 00:03:00,040 --> 00:03:03,760 Speaker 5: When you're this successful on the field, walk us through 72 00:03:04,360 --> 00:03:06,840 Speaker 5: what it means to the top line, the bottom line 73 00:03:06,960 --> 00:03:10,760 Speaker 5: of your team to be consistently in the big game. 74 00:03:10,960 --> 00:03:13,400 Speaker 4: And you know, now going for your third straight win, 75 00:03:13,680 --> 00:03:14,800 Speaker 4: what does it do for your business? 76 00:03:15,360 --> 00:03:17,560 Speaker 6: Yeah, I think that's a fair question given the audience 77 00:03:17,600 --> 00:03:18,079 Speaker 6: here today. 78 00:03:18,160 --> 00:03:20,680 Speaker 7: I think that when you look at our business, we 79 00:03:20,760 --> 00:03:22,760 Speaker 7: are on a platform we have never been on as 80 00:03:22,760 --> 00:03:26,440 Speaker 7: a franchise before, and so we look at that as opportunity. 81 00:03:26,560 --> 00:03:29,320 Speaker 7: What can we do in this platform to take advantage 82 00:03:29,320 --> 00:03:32,760 Speaker 7: of this time to maximize the platform. So top line, 83 00:03:32,800 --> 00:03:36,880 Speaker 7: bottom line is growing brand value first and foremost, and 84 00:03:36,920 --> 00:03:39,760 Speaker 7: then everything that sort of comes off of that. And 85 00:03:39,840 --> 00:03:43,320 Speaker 7: we are very successful in Germany after investing in there 86 00:03:43,320 --> 00:03:45,440 Speaker 7: over the last four years. We're the number one team 87 00:03:45,480 --> 00:03:48,360 Speaker 7: from brand value in Germany. We have the most revenue 88 00:03:48,360 --> 00:03:50,880 Speaker 7: from a sponsorship base in Germany. We're looking to do 89 00:03:50,960 --> 00:03:53,240 Speaker 7: that again and again and again as many as many 90 00:03:53,240 --> 00:03:55,880 Speaker 7: times as we can. The opportunity in the platform that 91 00:03:55,920 --> 00:03:58,920 Speaker 7: I speak of is the international market. So you know, 92 00:03:58,960 --> 00:04:02,040 Speaker 7: as we grow, we now have the ability to grow 93 00:04:02,080 --> 00:04:04,360 Speaker 7: internationally and that's really the focus. 94 00:04:04,320 --> 00:04:07,720 Speaker 5: And so mark part of it is growing the audience 95 00:04:08,040 --> 00:04:10,680 Speaker 5: and some of that comes from just showing the games. 96 00:04:11,040 --> 00:04:14,560 Speaker 5: Also you mentioned the additional content, but also social media 97 00:04:14,560 --> 00:04:17,760 Speaker 5: has been especially powerful for you guys. You are one 98 00:04:17,800 --> 00:04:20,800 Speaker 5: of the most followed teams out there. How do you 99 00:04:20,839 --> 00:04:23,520 Speaker 5: continue to grow that? And there are certain platforms that 100 00:04:23,560 --> 00:04:26,839 Speaker 5: are working better for you overall. 101 00:04:26,960 --> 00:04:28,440 Speaker 6: Yeah, So it's a combination of thing. 102 00:04:28,520 --> 00:04:30,840 Speaker 7: It's one the superstars that we have on our team 103 00:04:31,200 --> 00:04:33,760 Speaker 7: and what they've done with content with Patrick and with 104 00:04:33,800 --> 00:04:37,280 Speaker 7: Travis with his podcast, and it's sort of dovetailing with 105 00:04:37,360 --> 00:04:40,440 Speaker 7: that and then using the content that we have. We 106 00:04:40,520 --> 00:04:44,000 Speaker 7: have a program on YouTube called The Franchise, which is 107 00:04:44,040 --> 00:04:47,120 Speaker 7: an inside look at our team, where the first National 108 00:04:47,120 --> 00:04:50,680 Speaker 7: Football League team to have over a million subscribers on YouTube. 109 00:04:50,800 --> 00:04:54,080 Speaker 7: Where the second sports franchise in America behind the Golden 110 00:04:54,080 --> 00:04:56,640 Speaker 7: State Warriors to do that. So those are the platforms 111 00:04:56,640 --> 00:04:58,640 Speaker 7: that I'm talking about that you have to have the 112 00:04:58,720 --> 00:05:01,120 Speaker 7: content to be able to take advantage of that. So 113 00:05:01,160 --> 00:05:03,279 Speaker 7: we have a production studio in house that does the 114 00:05:03,440 --> 00:05:06,200 Speaker 7: Franchise show. Now we've launched a production studio that will 115 00:05:06,240 --> 00:05:08,680 Speaker 7: be more out of house to really look at partnerships 116 00:05:08,680 --> 00:05:09,160 Speaker 7: around that. 117 00:05:10,080 --> 00:05:12,919 Speaker 2: So is it frustrating then with all these plans and 118 00:05:12,960 --> 00:05:15,840 Speaker 2: this incredible brand, not just in the US but globally 119 00:05:15,880 --> 00:05:18,520 Speaker 2: to not have as much certainty as you'd like over 120 00:05:18,520 --> 00:05:21,400 Speaker 2: where you're going to be playing in terms of stadium 121 00:05:21,520 --> 00:05:22,120 Speaker 2: down the road. 122 00:05:23,200 --> 00:05:25,200 Speaker 6: Yeah, So I would take that two different ways. 123 00:05:25,200 --> 00:05:27,600 Speaker 7: One, we want to play more games internationally when we're 124 00:05:27,600 --> 00:05:29,800 Speaker 7: given the opportunity, because we've seen the value of that 125 00:05:29,839 --> 00:05:30,440 Speaker 7: and we've seen the. 126 00:05:30,360 --> 00:05:31,080 Speaker 6: Benefit of that. 127 00:05:31,440 --> 00:05:34,400 Speaker 7: As it relates to our domestic situation specifically in Kansas 128 00:05:34,400 --> 00:05:37,600 Speaker 7: City with our stadium, we are pursuing two different options. 129 00:05:37,640 --> 00:05:41,400 Speaker 7: One is renovation of the iconic Arrowhead Stadium and GHA 130 00:05:41,520 --> 00:05:45,080 Speaker 7: field and then secondly investigating the opportunity to build a 131 00:05:45,440 --> 00:05:50,400 Speaker 7: world class dome stadium. Two very different paths, and we 132 00:05:50,480 --> 00:05:53,200 Speaker 7: have the advantage of having two different states that we 133 00:05:53,200 --> 00:05:56,120 Speaker 7: can go down those paths on. I think, as I said, 134 00:05:56,200 --> 00:05:59,240 Speaker 7: on the one hand, it's the iconic nature and how 135 00:05:59,279 --> 00:06:03,360 Speaker 7: can you make a worldwide bucket list icon of a 136 00:06:03,480 --> 00:06:08,360 Speaker 7: venue better through renovation? Versus if we build a brand news, 137 00:06:08,360 --> 00:06:11,640 Speaker 7: state of the art film stadium, we have the opportunity 138 00:06:11,680 --> 00:06:15,400 Speaker 7: to host even more events, so Super Bowls, Big Twelve Championships, 139 00:06:15,480 --> 00:06:18,440 Speaker 7: National championships, as well as year round concerts and event. 140 00:06:18,520 --> 00:06:21,040 Speaker 6: So it's an exciting place to be in. 141 00:06:21,200 --> 00:06:24,360 Speaker 7: I will tell you personally, it's a very time consuming 142 00:06:24,400 --> 00:06:26,719 Speaker 7: place because you're looking at a bunch of different options 143 00:06:26,760 --> 00:06:28,640 Speaker 7: and you're dealing with politicians on both sides of the 144 00:06:28,680 --> 00:06:31,480 Speaker 7: state line. They're both excited about the opportunity, and we 145 00:06:31,560 --> 00:06:33,039 Speaker 7: just got to figure out what's the best thing for 146 00:06:33,080 --> 00:06:35,960 Speaker 7: this franchise and for our fan base for the next generation. 147 00:06:36,040 --> 00:06:36,640 Speaker 3: Yeah, it's doubly. 148 00:06:36,720 --> 00:06:38,839 Speaker 2: It's pursuing lots of different paths and kind of seeing 149 00:06:38,839 --> 00:06:40,880 Speaker 2: where they take you. I wonder if you would ever 150 00:06:40,920 --> 00:06:43,680 Speaker 2: look to private equity or sell LP stakes to fund 151 00:06:43,800 --> 00:06:45,200 Speaker 2: the construction of a new stadium. 152 00:06:45,920 --> 00:06:47,839 Speaker 7: Well, we have the expert in the building on private 153 00:06:47,880 --> 00:06:51,520 Speaker 7: equity program. Clark Hut is the chair of our organization. 154 00:06:51,560 --> 00:06:54,080 Speaker 7: He's also the chair of the finance committee at the 155 00:06:54,120 --> 00:06:56,040 Speaker 7: National Football League and he was really one of the 156 00:06:56,160 --> 00:06:59,479 Speaker 7: architects with I think, what are your next guests in 157 00:06:59,480 --> 00:07:02,000 Speaker 7: putting together other than private equity situation with the NFL, 158 00:07:02,040 --> 00:07:04,680 Speaker 7: it gives us the opportunity as franchises to pursue that, 159 00:07:05,240 --> 00:07:07,240 Speaker 7: Clark has said publicly, and I know in dealing with 160 00:07:07,240 --> 00:07:09,320 Speaker 7: the siblings and the family members, so that's not something 161 00:07:09,360 --> 00:07:12,120 Speaker 7: we're pursuing it in the present time, but it's good 162 00:07:12,160 --> 00:07:13,600 Speaker 7: to have the option out there. And we've seen the 163 00:07:13,600 --> 00:07:16,200 Speaker 7: other teams that take advantage of this opportunity, and. 164 00:07:16,160 --> 00:07:17,600 Speaker 4: So what have you learned from that? Mark? 165 00:07:17,640 --> 00:07:20,720 Speaker 5: I mean, we have seen a number of your counterparts 166 00:07:20,800 --> 00:07:22,840 Speaker 5: with one of your art rivals, the Buffalo Bills, so 167 00:07:22,880 --> 00:07:24,120 Speaker 5: you beat to get to this game. 168 00:07:24,880 --> 00:07:27,280 Speaker 4: You know, they took advantage of selling a stake. 169 00:07:27,400 --> 00:07:29,880 Speaker 5: They may use it most likely to build a new 170 00:07:29,920 --> 00:07:33,880 Speaker 5: stadium or to upgrade their facilities. What are the learnings 171 00:07:33,920 --> 00:07:36,440 Speaker 5: that you take even if you're not going to partake 172 00:07:36,480 --> 00:07:37,120 Speaker 5: of it right now. 173 00:07:37,680 --> 00:07:40,240 Speaker 7: Well, first and foremost learnings of seeing them go through 174 00:07:40,280 --> 00:07:43,360 Speaker 7: the process and seeing just what it takes and how 175 00:07:43,360 --> 00:07:46,040 Speaker 7: to maximize that process. The second thing I think that 176 00:07:46,040 --> 00:07:48,960 Speaker 7: this gives you it is true valuations, the ability for 177 00:07:49,120 --> 00:07:51,960 Speaker 7: you know, the firms that have the ability to capitalize 178 00:07:51,960 --> 00:07:55,200 Speaker 7: on the private equity piece are true evaluators of value. 179 00:07:55,480 --> 00:07:57,760 Speaker 7: You know, they have to return to their shareholders. So 180 00:07:57,760 --> 00:08:00,600 Speaker 7: they're investing in these teams and pieces of the teams 181 00:08:00,880 --> 00:08:04,080 Speaker 7: in a very structured and a very critical way of 182 00:08:04,120 --> 00:08:06,280 Speaker 7: exactly what the value is so they can see you return. 183 00:08:06,720 --> 00:08:08,960 Speaker 7: I think just the first few that have done have 184 00:08:09,040 --> 00:08:12,200 Speaker 7: been really positive signs for the NFL and for the 185 00:08:12,200 --> 00:08:14,280 Speaker 7: individual franchise that have taken advantage of that. 186 00:08:14,520 --> 00:08:16,320 Speaker 5: All Right, So you went exactly where I wanted you 187 00:08:16,360 --> 00:08:18,000 Speaker 5: to go, Mark, which is valuations. 188 00:08:18,280 --> 00:08:19,920 Speaker 4: You worked on the league side. You work for a 189 00:08:19,920 --> 00:08:22,480 Speaker 4: little team called the Philadelphia. 190 00:08:21,880 --> 00:08:25,720 Speaker 5: Eagles for a few years before you got to your 191 00:08:25,760 --> 00:08:28,840 Speaker 5: current home in Kansas City. You look at these valuations 192 00:08:28,880 --> 00:08:30,880 Speaker 5: since you were a guy coming up in this league. 193 00:08:30,920 --> 00:08:32,320 Speaker 4: I mean, is it mind blowing to you? 194 00:08:33,280 --> 00:08:36,120 Speaker 7: Yeah, it's mind blowing on the NFL side, But I 195 00:08:36,160 --> 00:08:38,320 Speaker 7: know the NFL side so well that I can sit 196 00:08:38,400 --> 00:08:41,000 Speaker 7: here and tell you that the valuations are solid and 197 00:08:41,040 --> 00:08:42,679 Speaker 7: you look at the growth of this game and look 198 00:08:42,679 --> 00:08:45,599 Speaker 7: at the opportunities that are in our future. I'm a 199 00:08:45,679 --> 00:08:48,040 Speaker 7: big believer obviously in the National Football League and the 200 00:08:48,080 --> 00:08:50,920 Speaker 7: power of the NFL. I think it sort of spreads 201 00:08:50,960 --> 00:08:53,360 Speaker 7: across sports though, when you look at the valuations of 202 00:08:53,440 --> 00:08:58,480 Speaker 7: NWSL and NBA, Major League Baseball MLS across the field 203 00:08:58,520 --> 00:09:01,440 Speaker 7: as well as you know, properties like the premier lacross league. 204 00:09:02,120 --> 00:09:04,640 Speaker 7: The ability to sort of look at these as true 205 00:09:05,200 --> 00:09:09,320 Speaker 7: investment opportunities and see the growth that sports provides, you know, 206 00:09:09,360 --> 00:09:13,040 Speaker 7: there's no better appointment viewing and frankly from a rating standpoint, 207 00:09:13,040 --> 00:09:15,640 Speaker 7: no better viewing than the National Football League. Well, how 208 00:09:15,640 --> 00:09:17,560 Speaker 7: do other sports match up against them? And then how 209 00:09:17,559 --> 00:09:19,760 Speaker 7: do they continue to grow that mark? 210 00:09:19,800 --> 00:09:21,520 Speaker 2: Before we let you go, I did want to get 211 00:09:21,559 --> 00:09:24,240 Speaker 2: your thoughts on one thing. Roger Goodell, the commissioner of 212 00:09:24,280 --> 00:09:26,960 Speaker 2: the NFL, with the backing of team owners, is standing 213 00:09:27,040 --> 00:09:30,600 Speaker 2: by the NFL's diversity initiatives even as we've seen some 214 00:09:31,000 --> 00:09:34,319 Speaker 2: moves on the federal side. Otherwise, as a head of 215 00:09:34,360 --> 00:09:38,439 Speaker 2: a high profile organization, what are you hearing from your employees, 216 00:09:38,480 --> 00:09:40,839 Speaker 2: from your customers, from your partners on this front. 217 00:09:41,559 --> 00:09:44,400 Speaker 7: Yeah, I think as administrations change, you're going to have change. 218 00:09:45,240 --> 00:09:46,560 Speaker 6: We're very proud of our policies. 219 00:09:46,600 --> 00:09:50,280 Speaker 7: We're very proud of what we've implemented at the Kansas 220 00:09:50,280 --> 00:09:53,520 Speaker 7: City Chiefs. It's something that we take very seriously. I 221 00:09:53,559 --> 00:09:57,040 Speaker 7: was asked this question multiple times today and I think, 222 00:09:57,080 --> 00:09:59,640 Speaker 7: you know, i'd point to even our most recent higher 223 00:10:00,240 --> 00:10:03,559 Speaker 7: people talk about and know about the Rooney Rule and 224 00:10:03,640 --> 00:10:05,640 Speaker 7: all that it's done and the process behind that. I 225 00:10:05,679 --> 00:10:08,240 Speaker 7: think not everyone is aware of, you know, the impact 226 00:10:08,280 --> 00:10:10,920 Speaker 7: it has across the entire business. So we just had 227 00:10:10,960 --> 00:10:13,679 Speaker 7: a very significant hire on our communications team, and we 228 00:10:13,720 --> 00:10:17,280 Speaker 7: went through a very inclusive and diverse slate of candidates. 229 00:10:17,600 --> 00:10:19,280 Speaker 7: We wanted to see all the talent that was out 230 00:10:19,320 --> 00:10:20,600 Speaker 7: there before we made our decision. 231 00:10:20,720 --> 00:10:22,800 Speaker 6: So we're proud of our policies. 232 00:10:22,320 --> 00:10:25,360 Speaker 7: And we continue to sort of lean on those to 233 00:10:25,480 --> 00:10:29,079 Speaker 7: have the best possible employee base in the National Football League. 234 00:10:29,200 --> 00:10:31,719 Speaker 2: All Right, Mark Donovan, a pleasure speaking with you. Good 235 00:10:31,800 --> 00:10:35,120 Speaker 2: luck to you, President of the Kansas City Chiefs, Mark Donovan, 236 00:10:35,600 --> 00:10:37,600 Speaker 2: I love, love, love the fact that you brought up 237 00:10:37,640 --> 00:10:39,760 Speaker 2: he was at the Eagles for about six seasons before 238 00:10:39,760 --> 00:10:40,800 Speaker 2: he moved to Kansas City. 239 00:10:40,840 --> 00:10:43,000 Speaker 3: So maybe, you know, whatever happens, he'll be okay. 240 00:10:44,320 --> 00:10:46,959 Speaker 5: Maybe, but I think he's pretty diehard Chiefs at this way. 241 00:10:47,000 --> 00:10:49,040 Speaker 5: I mean, it is amazing though to think about the 242 00:10:49,440 --> 00:10:52,280 Speaker 5: you know, you know, part of business is the personnel, right, 243 00:10:52,400 --> 00:10:55,040 Speaker 5: and so this is a guy who ran the business side. 244 00:10:55,160 --> 00:10:57,400 Speaker 5: Let's not forget the guy who's running the on field 245 00:10:57,480 --> 00:11:00,560 Speaker 5: side for the Kansas City Chiefs. Yes, Andy Reid once 246 00:11:00,640 --> 00:11:02,040 Speaker 5: coached the Philadelphia Eagles. 247 00:11:02,040 --> 00:11:04,800 Speaker 4: I mean this is a really tight knit league. 248 00:11:04,920 --> 00:11:07,520 Speaker 5: I mean it's part of what is driving exactly what 249 00:11:07,559 --> 00:11:10,040 Speaker 5: Mark was talking about. There, These massive valuations. These are 250 00:11:10,200 --> 00:11:12,200 Speaker 5: very smart business people. You and I talk about this 251 00:11:12,320 --> 00:11:15,200 Speaker 5: all the time. This is a juggernaut. It is a 252 00:11:15,280 --> 00:11:19,400 Speaker 5: global juggernaut. Amazing to me how much he really leaned 253 00:11:19,440 --> 00:11:22,320 Speaker 5: into the international side and absolutely rest of their being there. 254 00:11:22,360 --> 00:11:24,320 Speaker 2: Right anytime you go abroad you look at how many 255 00:11:24,360 --> 00:11:27,199 Speaker 2: people are wearing say Kansas City hats or Kansas City jerseys. 256 00:11:27,280 --> 00:11:28,400 Speaker 3: I mean, that's a big part of it. 257 00:11:28,400 --> 00:11:30,760 Speaker 2: They've got to monetize off of that, you know, tap 258 00:11:30,800 --> 00:11:33,600 Speaker 2: into that all right, Coming up, the potential for an 259 00:11:33,640 --> 00:11:35,480 Speaker 2: expanded NFL season. 260 00:11:36,280 --> 00:11:39,680 Speaker 8: If we continue to focus on the safety, I think 261 00:11:40,160 --> 00:11:41,559 Speaker 8: eighteen is a potential. 262 00:11:42,640 --> 00:11:44,160 Speaker 2: We're going to get the flip side of that with 263 00:11:44,280 --> 00:11:47,720 Speaker 2: Lloyd Howell, Junior, head of the NFL Players Association, this 264 00:11:47,880 --> 00:11:49,000 Speaker 2: is the clothes on Bloomberg. 265 00:12:00,760 --> 00:12:04,199 Speaker 8: If we continue to focus on the safety, I think 266 00:12:04,640 --> 00:12:07,600 Speaker 8: eighteen is a potential. And as you know, we would 267 00:12:07,600 --> 00:12:10,240 Speaker 8: take a preseason game away, so we would keep within 268 00:12:10,280 --> 00:12:13,800 Speaker 8: that twenty game framework. We actually started fourteen and six preseasons, 269 00:12:13,840 --> 00:12:17,400 Speaker 8: we went to sixteen and four and now seventeen and three, 270 00:12:17,440 --> 00:12:20,120 Speaker 8: so eighteen and two is a logical step, but we 271 00:12:20,160 --> 00:12:21,560 Speaker 8: would only do that with the players. 272 00:12:22,960 --> 00:12:25,480 Speaker 2: That was Roger Goodell, the NFL Commissioner, talking with David 273 00:12:25,559 --> 00:12:28,720 Speaker 2: Rubinstein on the potential for an expanded season, but the 274 00:12:28,840 --> 00:12:32,319 Speaker 2: NFL Players Association is pushing back, the head of the association, 275 00:12:32,559 --> 00:12:35,480 Speaker 2: Lloyd Howell Junior, saying no one wants to play an 276 00:12:35,480 --> 00:12:36,360 Speaker 2: eighteenth game. 277 00:12:36,679 --> 00:12:38,840 Speaker 3: I'm pleased now to say we're joined by the man himself, 278 00:12:38,960 --> 00:12:39,840 Speaker 3: Lloyd Howell Junior. 279 00:12:39,960 --> 00:12:41,840 Speaker 2: Lloyd, it's good to speak with you, and I know 280 00:12:41,880 --> 00:12:44,040 Speaker 2: that you just heard the clip we played there. Your 281 00:12:44,160 --> 00:12:47,920 Speaker 2: members oppose eighteen games, yet you heard Roger Goodell speaking 282 00:12:47,960 --> 00:12:49,960 Speaker 2: about it as if it were a formality. 283 00:12:50,120 --> 00:12:51,000 Speaker 3: Why do you think that is? 284 00:12:52,360 --> 00:12:57,240 Speaker 9: Oh, I think our membership completely appreciates what the opportunity 285 00:12:57,280 --> 00:13:02,520 Speaker 9: would be for the economics in the current all revenue split. 286 00:13:03,679 --> 00:13:06,880 Speaker 9: On paper, the academics would say, yeah, just keep adding 287 00:13:07,440 --> 00:13:11,760 Speaker 9: additional games. But where I believe Roger and I do 288 00:13:11,880 --> 00:13:16,840 Speaker 9: agree is the science has to support the health and 289 00:13:16,920 --> 00:13:20,000 Speaker 9: welfare of the players instead of just adding more games 290 00:13:20,040 --> 00:13:23,400 Speaker 9: for financial reasons. And that is still a big question mark. 291 00:13:24,559 --> 00:13:27,400 Speaker 9: We need to know more about recovery. We need to 292 00:13:27,480 --> 00:13:31,480 Speaker 9: know what's the proper amount of time nutritional issues for 293 00:13:31,640 --> 00:13:35,560 Speaker 9: recovery as opposed to just adding another game. The other 294 00:13:35,840 --> 00:13:39,679 Speaker 9: dynamic is what's the complexion of the eighteen potential eighteen 295 00:13:39,760 --> 00:13:43,000 Speaker 9: game season. I think the league has had a lot 296 00:13:43,040 --> 00:13:46,680 Speaker 9: of commentary about wanting to do more international games. My 297 00:13:46,760 --> 00:13:50,679 Speaker 9: previous life traveling around the world, not being a professional 298 00:13:50,720 --> 00:13:54,000 Speaker 9: football player, it takes a moment to recover. It can 299 00:13:54,080 --> 00:13:57,440 Speaker 9: be depending how far away you go, even longer. So 300 00:13:58,240 --> 00:14:00,760 Speaker 9: it's not just the length of the season, it's also well, 301 00:14:00,760 --> 00:14:03,800 Speaker 9: how many games would be overseas and how far away, 302 00:14:04,760 --> 00:14:07,480 Speaker 9: what's the recovery time, what's the structure of the league 303 00:14:07,480 --> 00:14:11,319 Speaker 9: looks like, and then ultimately what are the finances that 304 00:14:11,520 --> 00:14:12,840 Speaker 9: would benefit our membership. 305 00:14:13,040 --> 00:14:16,360 Speaker 2: So the NFL has announced games in Ireland in Australia 306 00:14:16,600 --> 00:14:20,160 Speaker 2: so far. What has been the player's single biggest concern 307 00:14:20,280 --> 00:14:24,440 Speaker 2: about international travel? What have you gathered from them? 308 00:14:24,720 --> 00:14:27,800 Speaker 9: It comes in different dimensions. There's the sort of logistics 309 00:14:27,800 --> 00:14:30,920 Speaker 9: of business travel, like size of plane, you know, how 310 00:14:31,000 --> 00:14:33,560 Speaker 9: large are the seats, where are we staying once we 311 00:14:33,720 --> 00:14:37,040 Speaker 9: get to the location? How close so far away is 312 00:14:37,080 --> 00:14:40,560 Speaker 9: it from the venue? You know, those are sort of 313 00:14:40,600 --> 00:14:44,280 Speaker 9: what I would describe business travel issues. But then I 314 00:14:44,320 --> 00:14:47,280 Speaker 9: think more importantly it's what's the recovery time? Do I 315 00:14:47,320 --> 00:14:50,920 Speaker 9: have a bye week after going overseas or am I 316 00:14:50,960 --> 00:14:54,280 Speaker 9: expected to play you know, the next Sunday or Thursday. 317 00:14:54,360 --> 00:14:57,560 Speaker 9: So there are lots of different dynamics that hang off 318 00:14:57,600 --> 00:15:00,840 Speaker 9: of just playing overseas, and the least of which how 319 00:15:00,880 --> 00:15:03,640 Speaker 9: many different time zones and you know, what's that going 320 00:15:03,720 --> 00:15:06,920 Speaker 9: to look like when I when I returned to home. 321 00:15:07,320 --> 00:15:12,760 Speaker 9: So in one sense, there are logistics of travel. Another sense, 322 00:15:12,800 --> 00:15:16,360 Speaker 9: it's recovery. Another sense it's you know, how do you 323 00:15:16,440 --> 00:15:21,760 Speaker 9: include the players as a part of any potential expansions 324 00:15:21,800 --> 00:15:24,400 Speaker 9: The league has an objective around. 325 00:15:24,760 --> 00:15:26,960 Speaker 5: Lloyd, I wanted to talk about a different aspect of 326 00:15:27,000 --> 00:15:31,440 Speaker 5: the economics of the NFL. You know, we've had so 327 00:15:31,600 --> 00:15:35,640 Speaker 5: much talk about new money coming in institutional capital. We 328 00:15:35,720 --> 00:15:38,040 Speaker 5: just talked about that with Mark Donovan over at the 329 00:15:38,080 --> 00:15:40,880 Speaker 5: Kansas City Chiefs. You worked at Goldman Sachs, you worked 330 00:15:40,920 --> 00:15:45,360 Speaker 5: at Buzzell, and you understand this analysis as well as 331 00:15:45,400 --> 00:15:49,720 Speaker 5: anyone the shared economics of this league. What's the best 332 00:15:49,760 --> 00:15:53,800 Speaker 5: way for the players to continue to be partners and 333 00:15:53,960 --> 00:15:57,960 Speaker 5: economic partners? Does that entail being equity partners? 334 00:15:58,920 --> 00:15:59,400 Speaker 4: It could? 335 00:15:59,840 --> 00:16:03,040 Speaker 9: I think there are more homework needs to be done, 336 00:16:04,320 --> 00:16:09,680 Speaker 9: I think, rightfully, So there's sensitivity around would this investment 337 00:16:10,520 --> 00:16:14,480 Speaker 9: create any sort of conflicts of interest or would it 338 00:16:14,520 --> 00:16:18,080 Speaker 9: go through an into mediary where you have an arm's 339 00:16:18,160 --> 00:16:21,000 Speaker 9: length arrangement where you know that their capital can be 340 00:16:21,000 --> 00:16:24,120 Speaker 9: put to use and the integrity of the game isn't 341 00:16:24,120 --> 00:16:27,600 Speaker 9: compromised in any kind of way. So there are details 342 00:16:27,600 --> 00:16:31,680 Speaker 9: that need to be worked out. But with the abundance 343 00:16:31,720 --> 00:16:35,200 Speaker 9: of capital, given the attractiveness of the investment. On your 344 00:16:35,280 --> 00:16:39,920 Speaker 9: last interview you highlighted, you know, franchise valuations, the valuation 345 00:16:40,040 --> 00:16:43,600 Speaker 9: of the Shield, it's doing very well, and as a 346 00:16:43,640 --> 00:16:48,080 Speaker 9: part of that, why not have your workforce participate in 347 00:16:48,120 --> 00:16:51,960 Speaker 9: that accretion. And I think it makes all the sense 348 00:16:52,560 --> 00:16:55,800 Speaker 9: in the world for that to be permissible. But the 349 00:16:55,840 --> 00:16:57,640 Speaker 9: details of it have to be worked out. 350 00:16:58,080 --> 00:17:00,680 Speaker 5: So is there a world where you and that sort 351 00:17:00,680 --> 00:17:05,280 Speaker 5: of an FLPA sponsored fund that then you know, willing 352 00:17:05,440 --> 00:17:10,480 Speaker 5: players or enthusiastic players could invest into, and then essentially 353 00:17:10,520 --> 00:17:13,360 Speaker 5: a private equity fund that invest on behalf of the players. 354 00:17:14,000 --> 00:17:14,359 Speaker 4: For sure. 355 00:17:14,400 --> 00:17:18,040 Speaker 9: I mean there are probably several obvious schemes where that 356 00:17:18,840 --> 00:17:22,200 Speaker 9: could work. Certainly, our membership has more of an equity 357 00:17:22,280 --> 00:17:27,320 Speaker 9: mindset than ever. Maybe that's due to the introduction of nil. 358 00:17:27,480 --> 00:17:29,560 Speaker 9: Maybe that's how they're coming into the league. It's a 359 00:17:29,600 --> 00:17:33,800 Speaker 9: little bit different than in previous generations. So they themselves 360 00:17:33,880 --> 00:17:38,000 Speaker 9: appreciate what private equity means, they appreciate what investment means, 361 00:17:38,840 --> 00:17:42,600 Speaker 9: and they would like the opportunity to participate in that 362 00:17:42,680 --> 00:17:45,760 Speaker 9: accretion of the game they love and the teams they 363 00:17:45,840 --> 00:17:46,280 Speaker 9: played for. 364 00:17:46,760 --> 00:17:48,600 Speaker 2: I mean, getting equity you would go a long way. 365 00:17:48,640 --> 00:17:51,760 Speaker 2: But we go back to the idea that to really 366 00:17:51,800 --> 00:17:55,719 Speaker 2: meet the demand eighteen games a season, more international games overseas, 367 00:17:55,760 --> 00:17:57,359 Speaker 2: all that takes a physical toll. 368 00:17:58,119 --> 00:17:59,399 Speaker 3: I'm curious whether. 369 00:18:01,080 --> 00:18:05,000 Speaker 2: I'm curious whether there's an idea that you know, maybe 370 00:18:05,560 --> 00:18:09,560 Speaker 2: the players need to concede on roster's being expanded. Should 371 00:18:09,640 --> 00:18:12,040 Speaker 2: each team have more players than what they have right 372 00:18:12,080 --> 00:18:15,719 Speaker 2: now so that the player's physical health can be spared. 373 00:18:16,600 --> 00:18:21,320 Speaker 9: Yeah, I mean you're certainly raising dimensions that once you know, 374 00:18:21,359 --> 00:18:23,480 Speaker 9: we open up the CBA and we get into it 375 00:18:24,200 --> 00:18:27,160 Speaker 9: would need to be put on the table. So when 376 00:18:27,200 --> 00:18:29,200 Speaker 9: I said, hey, I haven't talked to a player who 377 00:18:29,600 --> 00:18:31,520 Speaker 9: you know, wants to play an eighteenth game, that's in 378 00:18:31,560 --> 00:18:34,359 Speaker 9: the absence of all these other dimensions that need to 379 00:18:34,400 --> 00:18:38,879 Speaker 9: be addressed. You know, recovery economics, you know, their health 380 00:18:38,920 --> 00:18:42,199 Speaker 9: and wellness and we're just not there. So it's just 381 00:18:42,520 --> 00:18:44,720 Speaker 9: a human reaction that if I say, hey, do you 382 00:18:44,720 --> 00:18:47,080 Speaker 9: want to do more with no change, and they'll go like. 383 00:18:47,080 --> 00:18:47,840 Speaker 4: No, I don't want to do that. 384 00:18:48,320 --> 00:18:51,320 Speaker 9: And so here we are to all the dimensions you 385 00:18:51,640 --> 00:18:54,200 Speaker 9: you put out there that would need to be addressed, 386 00:18:54,560 --> 00:18:57,040 Speaker 9: and that's just not a snap of the fingers, and 387 00:18:57,359 --> 00:19:01,400 Speaker 9: we get to agreement. Yeah, get to agreement, just depending 388 00:19:01,400 --> 00:19:03,760 Speaker 9: on how those other dimensions get adjudicated. 389 00:19:04,440 --> 00:19:06,880 Speaker 2: All right, good stuff, Lloyd, really appreciate your joining us today. 390 00:19:06,880 --> 00:19:09,000 Speaker 2: Thank you so much for the thoughtful responses. Lloyd Howell 391 00:19:09,080 --> 00:19:13,760 Speaker 2: Junior is head of the NFL Players Association. Really important 392 00:19:13,800 --> 00:19:15,919 Speaker 2: questions that need to be asked, and certainly you know 393 00:19:15,960 --> 00:19:18,240 Speaker 2: he has a difficult job of trying to get everyone 394 00:19:18,280 --> 00:19:18,960 Speaker 2: non consensus. 395 00:19:19,000 --> 00:19:21,320 Speaker 5: Well, and what a fascinating moment for these players, right, 396 00:19:21,359 --> 00:19:23,840 Speaker 5: I mean, the world has really come to them in 397 00:19:23,880 --> 00:19:24,440 Speaker 5: a lot of ways. 398 00:19:24,480 --> 00:19:25,639 Speaker 4: They have a fascinating model. 399 00:19:25,680 --> 00:19:29,040 Speaker 5: I think in the NBA, where the players really have 400 00:19:29,280 --> 00:19:32,040 Speaker 5: I would argue a stronger voice in really how the 401 00:19:32,119 --> 00:19:34,600 Speaker 5: league is run. You know, this is a new head 402 00:19:34,600 --> 00:19:38,480 Speaker 5: of the relatively new head of the NFLPA. So interesting 403 00:19:38,520 --> 00:19:41,320 Speaker 5: it comes from a Wall Street and the consulting background. Yes, 404 00:19:41,760 --> 00:19:45,920 Speaker 5: very different from his predecessor d. Smith, and so interesting 405 00:19:45,960 --> 00:19:48,439 Speaker 5: to see what the voice looks like. I love the 406 00:19:48,560 --> 00:19:51,680 Speaker 5: idea of players investing in the league. 407 00:19:51,880 --> 00:19:53,760 Speaker 4: You see it in other leagues. 408 00:19:53,720 --> 00:19:56,879 Speaker 5: And the NFL is often the last to come, but 409 00:19:57,000 --> 00:19:58,080 Speaker 5: when they do, they come big. 410 00:19:58,720 --> 00:20:00,560 Speaker 2: No, that's a great point, but I think they would 411 00:20:00,600 --> 00:20:03,160 Speaker 2: just as quickly want to get something like guaranteed contracts, 412 00:20:03,200 --> 00:20:05,800 Speaker 2: which are rarity in the NFL and which are basically 413 00:20:06,200 --> 00:20:08,240 Speaker 2: default in the NBA and the MLB. 414 00:20:08,440 --> 00:20:10,360 Speaker 5: Well, and also really important to remember in the NFL, 415 00:20:10,440 --> 00:20:12,240 Speaker 5: the average career is about three and a half years, 416 00:20:12,400 --> 00:20:14,960 Speaker 5: and so the money needs to be there and be 417 00:20:15,040 --> 00:20:17,640 Speaker 5: there with a certain level of certainty you're exactly right, 418 00:20:17,800 --> 00:20:20,040 Speaker 5: and it needs to be their longer term, and so 419 00:20:20,320 --> 00:20:22,639 Speaker 5: having a longer term investment in the teams or in 420 00:20:22,680 --> 00:20:25,640 Speaker 5: the league may be that much more important the NFL. 421 00:20:25,359 --> 00:20:27,400 Speaker 3: Absolutely to both the teams and the players themselves. 422 00:20:27,520 --> 00:20:30,000 Speaker 2: Let's check in with our colleague, who is at the 423 00:20:30,000 --> 00:20:32,520 Speaker 2: Super Bowl, who is in New Orleans, Because much of 424 00:20:32,520 --> 00:20:34,479 Speaker 2: the country and for the world and the world for 425 00:20:34,520 --> 00:20:37,480 Speaker 2: that matter, is excited to be at the game or 426 00:20:37,640 --> 00:20:38,440 Speaker 2: watching the Big. 427 00:20:38,280 --> 00:20:39,160 Speaker 3: Game on Sunday. 428 00:20:39,440 --> 00:20:41,760 Speaker 2: For residents of New Orleans, though it does mean lots 429 00:20:41,760 --> 00:20:44,600 Speaker 2: of revenue streams will be flowing into the Big Easy. 430 00:20:44,800 --> 00:20:46,080 Speaker 3: Let's check in with Randall. 431 00:20:45,800 --> 00:20:48,720 Speaker 2: Williams, Bloomberg News US sports business reporter. He is in 432 00:20:48,800 --> 00:20:50,680 Speaker 2: the city and he joins US now with a bit 433 00:20:50,720 --> 00:20:53,720 Speaker 2: more color. We were joking around about whether bank CEOs 434 00:20:53,720 --> 00:20:55,680 Speaker 2: show up there or not. But you've been there all 435 00:20:55,720 --> 00:20:57,879 Speaker 2: week and you've seen kind of the flow and the 436 00:20:57,920 --> 00:20:59,119 Speaker 2: tide of people coming in. 437 00:20:59,400 --> 00:21:01,160 Speaker 3: There's also a lot of security on. 438 00:21:01,119 --> 00:21:04,639 Speaker 2: The ground as well, because you had the terrorist attack 439 00:21:04,680 --> 00:21:08,240 Speaker 2: on New Your's Eve, the reported terrorist attack or what 440 00:21:08,280 --> 00:21:11,280 Speaker 2: people are calling terrorist attack, as well as President Trump 441 00:21:11,880 --> 00:21:13,760 Speaker 2: scheduled to arrive for the Big Game as well. 442 00:21:15,000 --> 00:21:17,679 Speaker 10: Yeah, there is more security than I've ever seen at 443 00:21:17,680 --> 00:21:19,920 Speaker 10: a Super Bowl. They have the popular streets like Bourbon 444 00:21:20,000 --> 00:21:22,680 Speaker 10: Street blocked off. There's military vehicles that I only see 445 00:21:22,720 --> 00:21:25,879 Speaker 10: in movies out on these streets. Like it's pretty incredible. 446 00:21:25,920 --> 00:21:28,359 Speaker 10: And you know, President Trump coming in town is only 447 00:21:28,400 --> 00:21:32,480 Speaker 10: going to heighten that. The NFL is already preparing for it. 448 00:21:32,480 --> 00:21:34,600 Speaker 10: It'll be really interesting. I'll probably be walking back to 449 00:21:34,640 --> 00:21:36,760 Speaker 10: my hotel after the game, all right. 450 00:21:36,800 --> 00:21:39,399 Speaker 5: So, Randall, I have seen you at these events you 451 00:21:39,440 --> 00:21:43,040 Speaker 5: are working the rooms like nobody else out there. 452 00:21:43,040 --> 00:21:44,160 Speaker 4: You're talking to deal maker. 453 00:21:44,240 --> 00:21:48,120 Speaker 5: I appreciate, we know how many deals are getting done, 454 00:21:48,160 --> 00:21:51,120 Speaker 5: Like what's the chatter, what are people talking about? You've 455 00:21:51,119 --> 00:21:54,520 Speaker 5: been covering the private equity deals, Like what's top. 456 00:21:54,320 --> 00:21:56,639 Speaker 4: Of mind for the business folks there this week? 457 00:21:57,480 --> 00:21:59,760 Speaker 10: Well, you just talked to Lloyd and I think it 458 00:21:59,840 --> 00:22:02,600 Speaker 10: was really interesting being at Roger Goodell's press conference on Monday. 459 00:22:02,640 --> 00:22:04,679 Speaker 10: There's a lot of talk about this eighteen game season, 460 00:22:04,720 --> 00:22:08,720 Speaker 10: sixteen international games, and I ask Goodell if he would 461 00:22:08,800 --> 00:22:11,720 Speaker 10: sell an international package and he said yes. He even 462 00:22:11,720 --> 00:22:14,920 Speaker 10: mentioned Netflix by name, so to hear him say a 463 00:22:15,040 --> 00:22:18,439 Speaker 10: eighteen game, sixteen game international package. Then you go to 464 00:22:18,760 --> 00:22:22,000 Speaker 10: Lloyd Howe's press conference from the NFLPA and for him 465 00:22:22,000 --> 00:22:25,119 Speaker 10: to say no one wants an eighteen game season. Then 466 00:22:25,160 --> 00:22:27,800 Speaker 10: I talked to Jon Robinson and Atlanta Falcons running back 467 00:22:28,000 --> 00:22:30,760 Speaker 10: and he says, you know, I'd love to play eighteen games. 468 00:22:30,760 --> 00:22:33,399 Speaker 10: So there's a lot of thoughts around this eighteen game season. 469 00:22:33,440 --> 00:22:37,359 Speaker 10: It's not collected collective bargaining time yet, but it sounds 470 00:22:37,400 --> 00:22:38,720 Speaker 10: like it's going to be a battle, or they're going 471 00:22:38,760 --> 00:22:41,520 Speaker 10: to need to be. Roger Goodell's going to need to 472 00:22:42,040 --> 00:22:43,120 Speaker 10: need to do some convincing. 473 00:22:43,800 --> 00:22:46,720 Speaker 2: He's going to need to Okay, well, we'll of course 474 00:22:46,760 --> 00:22:48,840 Speaker 2: look to your reporting to hear what happens there. 475 00:22:49,320 --> 00:22:49,639 Speaker 11: Randall. 476 00:22:49,880 --> 00:22:52,640 Speaker 2: Your reporting also featured the Super Bowl halftime show because 477 00:22:52,640 --> 00:22:54,600 Speaker 2: for a lot of people who aren't Football Lands fans, 478 00:22:54,880 --> 00:22:58,760 Speaker 2: that is where the action is and Rock Nation, jay 479 00:22:58,800 --> 00:23:02,000 Speaker 2: Z's company has actually made the halftime show a good 480 00:23:02,040 --> 00:23:04,560 Speaker 2: thing again, something cool, something to talk about. For a 481 00:23:04,600 --> 00:23:06,560 Speaker 2: couple of years, it was kind of like an afterthought. 482 00:23:06,600 --> 00:23:08,800 Speaker 2: People went to the bathroom during the halftime show so 483 00:23:08,800 --> 00:23:10,200 Speaker 2: they could get ready for the third quarter. 484 00:23:11,480 --> 00:23:14,800 Speaker 10: Yeah, Rock Nation took over things and it's cultural relevance 485 00:23:14,840 --> 00:23:17,520 Speaker 10: is higher than it's ever been. Usher had the most 486 00:23:17,600 --> 00:23:20,639 Speaker 10: watched halftime show ever. Rihanna had a good halftime show. 487 00:23:20,920 --> 00:23:22,639 Speaker 10: And so when you think of the super Bowl and 488 00:23:22,680 --> 00:23:26,160 Speaker 10: the NFL really now the most grand event the super Bowl, 489 00:23:26,640 --> 00:23:28,359 Speaker 10: people are tuning in for the artists too, and the 490 00:23:28,440 --> 00:23:31,119 Speaker 10: artists see that. I think Usher had a five hundred 491 00:23:31,119 --> 00:23:34,800 Speaker 10: and fifty percent increase on Spotify. I'm sure Kendrick will 492 00:23:34,800 --> 00:23:37,560 Speaker 10: see a similar thing. And the artists are using these 493 00:23:37,600 --> 00:23:40,760 Speaker 10: platforms to drop music to make announcements. I think Usher 494 00:23:40,800 --> 00:23:43,760 Speaker 10: released an album, and Rihanna announced she was pregnant, So 495 00:23:44,080 --> 00:23:45,560 Speaker 10: we'll see what Kendrick does on Sunday. 496 00:23:45,760 --> 00:23:48,920 Speaker 2: All right, good stuff, Bloomberg's Randall Williams really appreciate you 497 00:23:49,200 --> 00:23:51,199 Speaker 2: and of course we'll catch it back when you were 498 00:23:51,200 --> 00:23:52,520 Speaker 2: back in New York after the Big Game. 499 00:23:53,160 --> 00:23:54,639 Speaker 10: Absolutely, thank you for having me. 500 00:23:54,760 --> 00:23:55,080 Speaker 3: All right. 501 00:23:55,119 --> 00:23:57,200 Speaker 2: One of the ways yours can tune in to watch 502 00:23:57,240 --> 00:23:59,680 Speaker 2: the Big Game is through two B, the streaming service 503 00:23:59,680 --> 00:24:02,320 Speaker 2: will be hiring the Super Bowl halftime Show and ads 504 00:24:02,680 --> 00:24:05,200 Speaker 2: live and for free. This is a major milestone for 505 00:24:05,240 --> 00:24:08,040 Speaker 2: the ad supported streaming service. Joining us now to discuss 506 00:24:08,080 --> 00:24:10,920 Speaker 2: this is Angeli sud the CEO of to B Angulie. 507 00:24:11,400 --> 00:24:12,199 Speaker 3: Good to speak with you. 508 00:24:12,560 --> 00:24:14,480 Speaker 2: Tell us a little bit more about how this deal 509 00:24:14,560 --> 00:24:17,160 Speaker 2: came together where you are now airing the Super Bowl 510 00:24:17,200 --> 00:24:18,439 Speaker 2: for free. 511 00:24:18,920 --> 00:24:21,000 Speaker 12: Hi, it's Scarlett. It's great to be in New Orleans. 512 00:24:21,080 --> 00:24:25,600 Speaker 13: We're very excited about Sunday Box is doing a special 513 00:24:25,640 --> 00:24:29,600 Speaker 13: takeover of to B on game day. Americans will be 514 00:24:29,640 --> 00:24:33,119 Speaker 13: able to tune in to the game, the pregame show, 515 00:24:33,280 --> 00:24:37,960 Speaker 13: the halftime show, the trophy ceremony, all pre live in 516 00:24:38,080 --> 00:24:41,400 Speaker 13: four K through to B. And the reason that we're 517 00:24:41,400 --> 00:24:43,920 Speaker 13: doing this is because we want to broaden and expand 518 00:24:43,920 --> 00:24:47,280 Speaker 13: the reach of America's biggest sporting event and a. 519 00:24:47,200 --> 00:24:49,679 Speaker 12: Cultural moment to many more people. 520 00:24:50,680 --> 00:24:53,479 Speaker 13: The majority of two b's userbase, we have nearly one 521 00:24:53,560 --> 00:24:57,240 Speaker 13: hundred million monthly active users, the majority or Gen Z 522 00:24:57,359 --> 00:25:01,120 Speaker 13: and millennials, and the majority aren't subscribed to cable. So 523 00:25:01,240 --> 00:25:05,399 Speaker 13: this is just a really great, unique opportunity to bring 524 00:25:05,960 --> 00:25:08,520 Speaker 13: the game to all of those folks who maybe aren't 525 00:25:08,560 --> 00:25:11,679 Speaker 13: die hard football fans, maybe are more interested in the 526 00:25:11,720 --> 00:25:15,959 Speaker 13: commercial and the halftime show, and so we're very excited. 527 00:25:16,040 --> 00:25:18,400 Speaker 13: We're also going to be doing an exclusive red carpet 528 00:25:18,440 --> 00:25:21,800 Speaker 13: only on to be before the game, where you'll be 529 00:25:21,840 --> 00:25:24,399 Speaker 13: able to check out the fashion and celebrity around the 530 00:25:24,440 --> 00:25:27,520 Speaker 13: game and even shop looks from your phone. 531 00:25:27,760 --> 00:25:30,480 Speaker 2: Okay, so you are appealing to the cored nevers that 532 00:25:30,600 --> 00:25:33,120 Speaker 2: may not be die hard sports fans. I'm sure. Also 533 00:25:33,240 --> 00:25:36,239 Speaker 2: part of this is to increase your user base. You 534 00:25:36,280 --> 00:25:39,600 Speaker 2: have about ninety seven million monthly active users. What to 535 00:25:39,800 --> 00:25:43,800 Speaker 2: anticipate that to go to to rise to once you host, 536 00:25:43,880 --> 00:25:45,359 Speaker 2: once you stream the Super Bowl. 537 00:25:47,160 --> 00:25:50,119 Speaker 13: Look, I think right now our goal is to deliver 538 00:25:50,240 --> 00:25:53,560 Speaker 13: delight and a great experience to as many Americans as 539 00:25:53,640 --> 00:25:56,840 Speaker 13: we can. But there's no questions, Scarlet, this is a 540 00:25:56,840 --> 00:26:00,920 Speaker 13: great opportunity to introduce to the value proposition to more 541 00:26:00,920 --> 00:26:04,000 Speaker 13: of America. Yes, we have nearly one hundred million monthly 542 00:26:04,040 --> 00:26:06,399 Speaker 13: active users, but there are a lot of Americans that 543 00:26:06,480 --> 00:26:09,560 Speaker 13: don't know that to B is one hundred percent free 544 00:26:09,800 --> 00:26:12,520 Speaker 13: and that we have the world's largest collection of premium 545 00:26:12,560 --> 00:26:15,760 Speaker 13: movies and TV series. So our goal is absolutely to 546 00:26:15,800 --> 00:26:19,760 Speaker 13: introduce more people to that offering and then ultimately to 547 00:26:19,960 --> 00:26:23,040 Speaker 13: engage them and have them be watching lots of TV 548 00:26:23,160 --> 00:26:23,679 Speaker 13: in the future. 549 00:26:24,440 --> 00:26:27,840 Speaker 5: And so we know that the Super Bowl is I mean, 550 00:26:27,880 --> 00:26:29,960 Speaker 5: it's called the Big Game for a reason. It literally 551 00:26:30,040 --> 00:26:34,399 Speaker 5: is the most popular thing to consume to watch on TV. 552 00:26:34,880 --> 00:26:37,320 Speaker 5: You know, seems like an antiquated things to say, just 553 00:26:37,359 --> 00:26:40,960 Speaker 5: to watch. What does this tell us about your future 554 00:26:41,000 --> 00:26:45,080 Speaker 5: investment and your ongoing investment in sports? This is clearly 555 00:26:45,080 --> 00:26:50,160 Speaker 5: something that captures everyone's imagination, you know, from the diehard 556 00:26:50,200 --> 00:26:54,800 Speaker 5: fans to the sort of culturally interested as you alluded to. 557 00:26:54,960 --> 00:26:57,920 Speaker 5: So what's the playbook from here for to B when 558 00:26:57,960 --> 00:26:58,960 Speaker 5: it comes to sports? 559 00:27:00,080 --> 00:27:02,880 Speaker 13: So to be is a free ad support and streaming service, 560 00:27:02,920 --> 00:27:05,320 Speaker 13: and what you'll see us do is going to be 561 00:27:05,560 --> 00:27:09,080 Speaker 13: very different from others. Where we're most interested is how 562 00:27:09,080 --> 00:27:10,640 Speaker 13: can we tell stories. 563 00:27:10,200 --> 00:27:12,000 Speaker 12: Around where sports meets culture? 564 00:27:12,480 --> 00:27:15,280 Speaker 13: Super Bowl being a great example of sports and culture, 565 00:27:15,720 --> 00:27:18,080 Speaker 13: but you will see us invest in a lot of 566 00:27:18,119 --> 00:27:21,840 Speaker 13: other things that sort of do that. Examples include a 567 00:27:21,880 --> 00:27:24,160 Speaker 13: talk show that we have on TV right now with 568 00:27:24,600 --> 00:27:28,080 Speaker 13: Coach Prime Deone Sanders talking more about culture and what's 569 00:27:28,080 --> 00:27:33,359 Speaker 13: happening in America. We had our highest performing, most watched 570 00:27:33,400 --> 00:27:37,560 Speaker 13: title on TV ever recently and it's a young adult 571 00:27:37,760 --> 00:27:40,960 Speaker 13: through romance movie about a football player that's based on 572 00:27:40,960 --> 00:27:44,040 Speaker 13: a Watpad novel and stars a TikTok influencer. 573 00:27:44,640 --> 00:27:45,240 Speaker 12: So you'll just. 574 00:27:45,200 --> 00:27:48,600 Speaker 13: See to be do more and more around sports meets 575 00:27:48,600 --> 00:27:51,919 Speaker 13: culture storytelling versus the premium. 576 00:27:51,400 --> 00:27:53,960 Speaker 12: Live sports rights, just given that those are. 577 00:27:53,960 --> 00:27:56,360 Speaker 13: Very expensive and competitive as we all know. 578 00:27:56,800 --> 00:27:59,719 Speaker 5: And as you think about doing more in sports, are 579 00:27:59,760 --> 00:28:01,919 Speaker 5: there things that you do less of in order to 580 00:28:01,920 --> 00:28:02,840 Speaker 5: make room for sports? 581 00:28:04,320 --> 00:28:04,480 Speaker 14: Now? 582 00:28:04,520 --> 00:28:06,159 Speaker 13: I think you know the reality is to be an 583 00:28:06,200 --> 00:28:09,840 Speaker 13: incredible momentum. We've been growing really quickly, and we continue 584 00:28:09,880 --> 00:28:13,880 Speaker 13: to invest and do more around the types of content 585 00:28:14,480 --> 00:28:16,960 Speaker 13: that we put out there, and in general, I think 586 00:28:17,000 --> 00:28:19,520 Speaker 13: you'll see us just we'll look to do things differently. 587 00:28:19,600 --> 00:28:22,720 Speaker 13: We'll try new things. But really what's driving that is 588 00:28:22,760 --> 00:28:25,359 Speaker 13: what are our fans telling us. And again, those fans 589 00:28:25,480 --> 00:28:30,040 Speaker 13: tend to be cordless, they're younger, they're more diverse, and 590 00:28:30,400 --> 00:28:32,560 Speaker 13: their tastes are a little bit different, and they're evolving 591 00:28:32,680 --> 00:28:35,040 Speaker 13: at the speed of TikTok. So I think it will 592 00:28:35,119 --> 00:28:37,600 Speaker 13: just be a lot more of trying to be have 593 00:28:37,680 --> 00:28:40,560 Speaker 13: a pulse on what's culturally relevant and then trying to 594 00:28:40,600 --> 00:28:42,400 Speaker 13: deliver that through the content that we offer. 595 00:28:43,000 --> 00:28:46,000 Speaker 2: Angelie, really appreciate your joining us. Angrelie sud is CEO 596 00:28:46,120 --> 00:28:49,479 Speaker 2: of toub, which will be streaming the Super Bowl for free, 597 00:28:49,640 --> 00:28:53,320 Speaker 2: the ad based streaming service on Sunday, and of course 598 00:28:53,360 --> 00:28:56,000 Speaker 2: toob is owned by Fox, so it makes sense that 599 00:28:56,040 --> 00:28:58,160 Speaker 2: they be partnering on this. The question is will the 600 00:28:58,160 --> 00:29:00,320 Speaker 2: infrastructure be able to handle it? Will be like Flix 601 00:29:00,360 --> 00:29:01,480 Speaker 2: in the tyson Pal match. 602 00:29:01,560 --> 00:29:03,000 Speaker 5: Yeah, I mean this is the big question for these 603 00:29:03,000 --> 00:29:06,480 Speaker 5: streaming services is like can they handle I mean a huge, 604 00:29:06,920 --> 00:29:10,200 Speaker 5: massive event like this. I'm fascinated to see who tunes 605 00:29:10,240 --> 00:29:12,480 Speaker 5: in and then who sticks around to to be right, 606 00:29:12,520 --> 00:29:14,840 Speaker 5: I mean, what's the conversion rate where we're like, oh, yeah, 607 00:29:14,840 --> 00:29:16,640 Speaker 5: I sort of like this. I like this take on sports. 608 00:29:16,680 --> 00:29:18,440 Speaker 2: Yeah, it's going to be my go to place now, 609 00:29:18,560 --> 00:29:20,560 Speaker 2: all right, It's not just the big game itself. One 610 00:29:20,560 --> 00:29:22,280 Speaker 2: of the biggest draws of the Super Bowl or the 611 00:29:22,320 --> 00:29:25,080 Speaker 2: television ads that air, often starring celebrities. 612 00:29:25,280 --> 00:29:25,440 Speaker 3: Now. 613 00:29:25,480 --> 00:29:27,800 Speaker 2: One of those ad campaigns is backed by the Foundation 614 00:29:27,880 --> 00:29:31,440 Speaker 2: to Combat Anti Semitism, with former quarterback Tom Brady and 615 00:29:31,520 --> 00:29:35,040 Speaker 2: rapper Snoop Dogg leading the charge. Their message for viewers 616 00:29:35,160 --> 00:29:38,600 Speaker 2: is pretty simple, Let's unite against hate in all its forms. 617 00:29:38,800 --> 00:29:41,520 Speaker 2: Here's part of our conversation with New England Patriots owner 618 00:29:41,640 --> 00:29:44,800 Speaker 2: Robert Kraft, who is founder of the Foundation to Combat 619 00:29:44,960 --> 00:29:45,840 Speaker 2: Anti Semitism. 620 00:29:47,000 --> 00:29:52,120 Speaker 14: The American people are great people. We've found eighty percent 621 00:29:52,200 --> 00:29:57,560 Speaker 14: of Americans don't understand what's going on in terms of 622 00:29:58,240 --> 00:30:01,760 Speaker 14: hate building them up in this country, and it's doing 623 00:30:01,800 --> 00:30:05,520 Speaker 14: it like it's never done before in my lifetime. And 624 00:30:06,240 --> 00:30:11,160 Speaker 14: why people would hate someone because how they worship God, 625 00:30:11,280 --> 00:30:15,640 Speaker 14: or what their political feelings are, or what their skin 626 00:30:15,800 --> 00:30:19,160 Speaker 14: color is. You know, we all our families all came 627 00:30:19,240 --> 00:30:23,120 Speaker 14: to this country and we're able to live the dream 628 00:30:23,640 --> 00:30:29,840 Speaker 14: because of the way we accepted everything in America. And 629 00:30:29,880 --> 00:30:34,640 Speaker 14: I think there's been a growth of hate. We last 630 00:30:34,720 --> 00:30:38,760 Speaker 14: year at the Super Bowl, we had doctor Clarence Jones, 631 00:30:40,360 --> 00:30:43,960 Speaker 14: who wrote Martin Luther King's I Have a Dream speech, 632 00:30:45,440 --> 00:30:50,480 Speaker 14: and his basic message was that silence from people who 633 00:30:50,520 --> 00:30:57,680 Speaker 14: see inappropriate behavior is the worst enemy of Americans. And 634 00:30:58,400 --> 00:31:02,880 Speaker 14: we preached that message, and now we're asking people to 635 00:31:03,120 --> 00:31:07,719 Speaker 14: re evaluate why they hate. You know, we're born with 636 00:31:07,840 --> 00:31:12,200 Speaker 14: empathy and love, and hate is learned, and it's so 637 00:31:12,640 --> 00:31:18,720 Speaker 14: dysfunctional to what's great for America. You know, in twenty nineteen, 638 00:31:19,360 --> 00:31:24,400 Speaker 14: I started this foundation because after seeing Charlotteville in the 639 00:31:24,480 --> 00:31:28,000 Speaker 14: Tree Alive, I saw signs of what was going on 640 00:31:28,160 --> 00:31:32,280 Speaker 14: in Germany in the thirties. Yeah, and I want a 641 00:31:32,360 --> 00:31:33,840 Speaker 14: repeat of the forties. 642 00:31:34,080 --> 00:31:36,440 Speaker 1: The two folks are featured in that ad. One Tom 643 00:31:36,480 --> 00:31:39,680 Speaker 1: Brady of course, who you have a long standing relationship with, 644 00:31:39,880 --> 00:31:41,800 Speaker 1: and Snoop Dogg of course, who has a long standing 645 00:31:41,840 --> 00:31:44,880 Speaker 1: relationship with Tom Brady. What was their reaction when you 646 00:31:44,920 --> 00:31:46,640 Speaker 1: approached them about doing this ad. 647 00:31:47,280 --> 00:31:50,959 Speaker 14: Well, you probably wouldn't believe it, but I've had a 648 00:31:51,000 --> 00:31:57,000 Speaker 14: relationship with Snoop for thirty years and you know when 649 00:31:57,040 --> 00:31:59,840 Speaker 14: I called him, you know, he just said, hey, brother, 650 00:32:00,120 --> 00:32:04,400 Speaker 14: I'm in for preaching love. Whatever we can do to 651 00:32:04,520 --> 00:32:09,600 Speaker 14: stop this paid count me in one hundred percent and 652 00:32:09,640 --> 00:32:13,120 Speaker 14: that really, you know, people wouldn't think we have that 653 00:32:13,760 --> 00:32:17,680 Speaker 14: connection and have worked together and other things. And then 654 00:32:18,200 --> 00:32:21,720 Speaker 14: of course Tom Brady is one of a kind in 655 00:32:21,760 --> 00:32:26,360 Speaker 14: his field and so special and unique and one of 656 00:32:26,360 --> 00:32:30,160 Speaker 14: the greatest human beings on the planet for him to 657 00:32:30,240 --> 00:32:34,440 Speaker 14: be willing to speak out as well, and he liked 658 00:32:34,480 --> 00:32:39,840 Speaker 14: the idea of the two of them from different backgrounds 659 00:32:39,880 --> 00:32:43,640 Speaker 14: speaking about what was good for the American people and 660 00:32:43,760 --> 00:32:44,400 Speaker 14: all people. 661 00:32:45,720 --> 00:32:49,800 Speaker 2: Absolutely, Robert, I'm curious how you plan to measure the 662 00:32:49,800 --> 00:32:54,000 Speaker 2: effectiveness of this ad campaign on Super Bowl Sunday and 663 00:32:54,080 --> 00:32:56,320 Speaker 2: of course during the week leading up to it and 664 00:32:56,400 --> 00:32:57,960 Speaker 2: other efforts to amplify the cause. 665 00:32:58,000 --> 00:33:02,719 Speaker 3: You're abled obviously to track views, but beyond that, how 666 00:33:02,760 --> 00:33:05,000 Speaker 3: are you measuring the impact. 667 00:33:07,240 --> 00:33:13,080 Speaker 14: Well, we have a very scientific way of an interview 668 00:33:13,200 --> 00:33:19,640 Speaker 14: process where it's over eight thousand people random selected from 669 00:33:19,680 --> 00:33:26,160 Speaker 14: our group and they educate us in terms of these 670 00:33:26,200 --> 00:33:30,240 Speaker 14: are people who we've had no contact with. It's done 671 00:33:30,440 --> 00:33:35,840 Speaker 14: very scientifically, and what we learned from that is how 672 00:33:35,920 --> 00:33:40,200 Speaker 14: we want to proceed to try to continue to educate 673 00:33:40,280 --> 00:33:41,760 Speaker 14: the American population. 674 00:33:42,240 --> 00:33:45,360 Speaker 1: Given your background with the Patriots, I mean, there has 675 00:33:45,400 --> 00:33:47,920 Speaker 1: been a lot of talk over the years how sports 676 00:33:48,000 --> 00:33:51,200 Speaker 1: was kind of one of those you know, unilateral unifiers 677 00:33:51,240 --> 00:33:53,160 Speaker 1: in this country. You know, of course we all pick 678 00:33:53,200 --> 00:33:55,360 Speaker 1: our cities and our teams, but at the end of 679 00:33:55,400 --> 00:33:56,920 Speaker 1: the day, if you go to a stadium or you 680 00:33:56,960 --> 00:33:59,240 Speaker 1: go to a bar to watch the games, you're probably 681 00:33:59,360 --> 00:34:02,360 Speaker 1: the most diverse city you're going to see in any 682 00:34:02,400 --> 00:34:04,760 Speaker 1: sort of stage in your life. And I'm wondering, can 683 00:34:04,840 --> 00:34:07,920 Speaker 1: it be that again or was that never the case? 684 00:34:08,200 --> 00:34:08,480 Speaker 6: Now? 685 00:34:09,120 --> 00:34:14,040 Speaker 14: I really believe that sports and music other those are 686 00:34:14,080 --> 00:34:19,400 Speaker 14: the two things that bring people together from all walks 687 00:34:19,400 --> 00:34:23,560 Speaker 14: of life, all backgrounds. Those of us who have benefited 688 00:34:24,080 --> 00:34:29,440 Speaker 14: by this country have a responsibility to stand up. And 689 00:34:29,640 --> 00:34:33,040 Speaker 14: I've had a lot of wonderful people contribute to us 690 00:34:33,360 --> 00:34:36,239 Speaker 14: who want to be part of the effort because we're 691 00:34:36,400 --> 00:34:40,840 Speaker 14: just trying to lead and help manage a great group 692 00:34:40,880 --> 00:34:44,719 Speaker 14: of people that have this on their agenda to fight 693 00:34:44,880 --> 00:34:47,440 Speaker 14: back and push back against all this. 694 00:34:47,680 --> 00:34:52,640 Speaker 2: Hate and our thanks again to Robert Kraft for joining us. 695 00:34:52,680 --> 00:34:55,080 Speaker 2: He's the founder of the Foundation to Combat Anti Semitism. 696 00:34:55,160 --> 00:34:57,799 Speaker 2: Of course, also the owner of the New England Patriots. 697 00:34:58,040 --> 00:35:00,000 Speaker 2: And it goes to the point that the NFL has been 698 00:35:00,239 --> 00:35:04,040 Speaker 2: pretty vocal in terms of talking about anti hate. They 699 00:35:04,320 --> 00:35:07,440 Speaker 2: had this end racism messaging in the end zone for 700 00:35:07,480 --> 00:35:08,480 Speaker 2: the last couple of years. 701 00:35:08,640 --> 00:35:12,160 Speaker 3: This year they're changing that to choose love. They started 702 00:35:12,160 --> 00:35:14,160 Speaker 3: doing that the later rounds of the playoffs. 703 00:35:14,320 --> 00:35:15,239 Speaker 4: Yeah, it's interesting. 704 00:35:15,360 --> 00:35:18,359 Speaker 5: I mean, what you heard Rubber Kraft talk about there, 705 00:35:18,480 --> 00:35:23,320 Speaker 5: which I think cannot be emphasized enough, is people listen 706 00:35:23,640 --> 00:35:26,759 Speaker 5: to sports figures and entertainers probably more than anyone, and 707 00:35:26,800 --> 00:35:29,960 Speaker 5: so the recognition you know, you see Snoop Dogg and 708 00:35:30,000 --> 00:35:31,920 Speaker 5: Tom Brady, these are two of the most famous and 709 00:35:31,960 --> 00:35:34,640 Speaker 5: influential people in the world. People pay more attention to 710 00:35:34,640 --> 00:35:37,200 Speaker 5: the Kansas City Chiefs because Taylor Swift is a big fan, 711 00:35:37,360 --> 00:35:39,960 Speaker 5: because their boyfriend plays on the team, and you know, 712 00:35:40,000 --> 00:35:42,520 Speaker 5: you think back to twenty twenty Lebron James coming out 713 00:35:42,520 --> 00:35:45,400 Speaker 5: the way that he did around certain social issues. They 714 00:35:45,400 --> 00:35:48,680 Speaker 5: have a platform that, if they use for good, can 715 00:35:48,719 --> 00:35:50,799 Speaker 5: be extremely influential. 716 00:35:50,320 --> 00:35:53,080 Speaker 2: And can be instantaneously effective as well. I mean, people 717 00:35:53,080 --> 00:35:54,520 Speaker 2: are going to be talking about these ads. In fact, 718 00:35:54,520 --> 00:35:56,080 Speaker 2: that's why they roll it out. We can advance to 719 00:35:56,160 --> 00:35:56,760 Speaker 2: kind of build. 720 00:35:56,640 --> 00:35:58,280 Speaker 4: Up the interest for it totally. 721 00:35:58,360 --> 00:35:59,880 Speaker 2: All right, Still ahead, We're going to talk about the 722 00:36:00,080 --> 00:36:03,640 Speaker 2: rising popularity of sports betting with Fanjuel's CEO. Any how, 723 00:36:04,120 --> 00:36:18,640 Speaker 2: This is the close on Bloomberg. The Super Bowl is 724 00:36:18,640 --> 00:36:21,360 Speaker 2: traditionally the biggest betting day in the US. Americans are 725 00:36:21,400 --> 00:36:23,680 Speaker 2: expected to place an estimated one and a half billion 726 00:36:23,680 --> 00:36:26,560 Speaker 2: dollars in legal wagers on Sunday's matchup between the Kansas 727 00:36:26,600 --> 00:36:29,200 Speaker 2: City Chiefs and the Philadelphia Eagles. I had the chance 728 00:36:29,280 --> 00:36:32,359 Speaker 2: to catch up with FanDuel's CEO anyhow, and she told 729 00:36:32,400 --> 00:36:35,239 Speaker 2: me about how her company is planning to capitalyze off 730 00:36:35,280 --> 00:36:37,480 Speaker 2: of the fifteen billion dollars sports betting industry. 731 00:36:37,520 --> 00:36:38,080 Speaker 3: Take a listen. 732 00:36:39,400 --> 00:36:42,399 Speaker 15: The Super Bowl is always the biggest sports betting day 733 00:36:42,440 --> 00:36:44,280 Speaker 15: of the year, and this year will be no exception 734 00:36:44,400 --> 00:36:48,680 Speaker 15: at all. From a handle perspective, it's actually pretty even 735 00:36:48,760 --> 00:36:51,920 Speaker 15: a slight edge towards the underdogs. The Philadelphia Eagles have 736 00:36:51,960 --> 00:36:54,719 Speaker 15: about fifty two percent of the handle, a bit more 737 00:36:54,760 --> 00:36:57,080 Speaker 15: skewedid when you look at the beck count. But where 738 00:36:57,080 --> 00:37:00,000 Speaker 15: the real excitement is is around the player props. Right, 739 00:37:00,680 --> 00:37:03,160 Speaker 15: You've got Saquon Barkley, who is the odds on favorite 740 00:37:03,160 --> 00:37:07,400 Speaker 15: for MVP, and of course you know all the usual suspects. 741 00:37:07,920 --> 00:37:13,200 Speaker 15: My home Jalen Hurts Kelsey for anytime touchdown scores. One 742 00:37:13,239 --> 00:37:15,040 Speaker 15: of the things that we have at FanDuel this year 743 00:37:15,040 --> 00:37:17,240 Speaker 15: which we're very excited about, is a new product called 744 00:37:17,400 --> 00:37:20,280 Speaker 15: Your Way, which is live in all the sports betting 745 00:37:20,280 --> 00:37:23,520 Speaker 15: markets that we compete in, and it effectively gives consumers 746 00:37:24,000 --> 00:37:26,680 Speaker 15: unlimited choice and control. So you know, you might go 747 00:37:26,760 --> 00:37:30,960 Speaker 15: into the fandel app and see Travis Kelcey receiving sixty 748 00:37:31,000 --> 00:37:33,319 Speaker 15: sixty yards or so, you can toggle that and it'll 749 00:37:33,360 --> 00:37:35,560 Speaker 15: reprice the market and you can. 750 00:37:35,480 --> 00:37:37,080 Speaker 11: Parlay just about anything you want. 751 00:37:37,680 --> 00:37:39,880 Speaker 15: So we're very excited about that for this year, which 752 00:37:40,200 --> 00:37:42,799 Speaker 15: gives you lots of different options to bet on the share. 753 00:37:43,040 --> 00:37:45,560 Speaker 2: So basically it allows people to customize their bests. So 754 00:37:45,680 --> 00:37:48,080 Speaker 2: are there a lot of new markets created during the 755 00:37:48,120 --> 00:37:50,120 Speaker 2: course of the game that people can then bet on. 756 00:37:51,440 --> 00:37:52,600 Speaker 11: Yeah, that's exactly right. 757 00:37:52,680 --> 00:37:55,880 Speaker 15: So you know, you can any player prop you can customize. 758 00:37:55,880 --> 00:37:58,239 Speaker 15: You can actually increase or decrease the line and it 759 00:37:58,280 --> 00:38:01,200 Speaker 15: recalculates the odds. But there's also some great head to 760 00:38:01,200 --> 00:38:04,480 Speaker 15: head markets which are really popular. You know, the homes 761 00:38:04,520 --> 00:38:07,160 Speaker 15: to pass for more yards than herds, and then you 762 00:38:07,160 --> 00:38:09,960 Speaker 15: can parlay those and so what you're seeing is a 763 00:38:09,960 --> 00:38:12,759 Speaker 15: lot of creativity, right, You've got you know, twenty leg 764 00:38:12,840 --> 00:38:15,319 Speaker 15: parlay bets that consumers are going in and it's really 765 00:38:15,360 --> 00:38:17,920 Speaker 15: it is your bet, so we're very excited about it. 766 00:38:18,480 --> 00:38:20,719 Speaker 2: This is expected to be a pretty close game, as 767 00:38:20,719 --> 00:38:23,920 Speaker 2: implied by a smaller than average point spread. I know 768 00:38:24,000 --> 00:38:28,040 Speaker 2: that there are some six hundred separate markets that people 769 00:38:28,080 --> 00:38:29,799 Speaker 2: can bet on. Can you give us a sense of 770 00:38:29,840 --> 00:38:32,920 Speaker 2: which ones are unique to FanDuel that only you offer. 771 00:38:33,520 --> 00:38:37,000 Speaker 15: Well, there's there's specials that we offer every year. So 772 00:38:37,000 --> 00:38:38,719 Speaker 15: we've got a you know, we've got a jackpot for 773 00:38:38,800 --> 00:38:42,319 Speaker 15: five million dollars this year. We've had a special that 774 00:38:42,560 --> 00:38:46,520 Speaker 15: was popular throughout the entire NFL season, which is each 775 00:38:46,560 --> 00:38:49,400 Speaker 15: team to score a rushing and a passing touchdown in 776 00:38:49,480 --> 00:38:53,160 Speaker 15: each half. So that one's really popular. But probably the 777 00:38:53,200 --> 00:38:56,440 Speaker 15: most unique thing is this your Way product. Well, we 778 00:38:56,560 --> 00:38:59,040 Speaker 15: also have this year as we have brought back the 779 00:38:59,080 --> 00:39:01,960 Speaker 15: Cake of Destiny for the third year and this has 780 00:39:02,000 --> 00:39:05,359 Speaker 15: really kind of become part of the Super Bowl. So 781 00:39:05,400 --> 00:39:08,319 Speaker 15: we have Eli and Peyton Manning who are going to 782 00:39:08,440 --> 00:39:11,640 Speaker 15: compete in a live kicking competition on Sunday at three 783 00:39:11,640 --> 00:39:15,640 Speaker 15: o'clock Eastern. Consumers can go in into the Fandel app 784 00:39:15,680 --> 00:39:18,239 Speaker 15: and they can decide if Eli or Peyton is going 785 00:39:18,280 --> 00:39:19,840 Speaker 15: to win, and if you choose correctly, you get a 786 00:39:19,880 --> 00:39:23,080 Speaker 15: share of ten million dollars a bonus bets so that 787 00:39:23,280 --> 00:39:25,720 Speaker 15: you certainly can't find in any other sportsbook out. 788 00:39:25,680 --> 00:39:29,799 Speaker 2: Yeah, building off the Manning Brothers franchise and brand that 789 00:39:29,840 --> 00:39:30,920 Speaker 2: they've really built up. 790 00:39:31,440 --> 00:39:32,520 Speaker 3: The American Gaming. 791 00:39:32,280 --> 00:39:36,760 Speaker 2: Association forecasts a record one point three nine billion dollars 792 00:39:36,800 --> 00:39:39,160 Speaker 2: in Super Bowl bets this year, which is just kind 793 00:39:39,200 --> 00:39:41,200 Speaker 2: of mind boggling. Can you give us a sense of 794 00:39:41,200 --> 00:39:43,160 Speaker 2: what FanDuel's share of that would look like? 795 00:39:43,520 --> 00:39:45,080 Speaker 15: You know, it's hard to predict what our share of 796 00:39:45,120 --> 00:39:46,800 Speaker 15: the super Bowl is going to be. If you know, 797 00:39:46,800 --> 00:39:49,759 Speaker 15: if you look at our share over these are numbers 798 00:39:49,800 --> 00:39:51,880 Speaker 15: that we shared at our investor day. You know, we've 799 00:39:52,040 --> 00:39:53,920 Speaker 15: we've got we've had about a call it a forty 800 00:39:53,960 --> 00:39:57,120 Speaker 15: five percent share of the market. Those numbers are going 801 00:39:57,160 --> 00:39:59,560 Speaker 15: to bounce around a bit, but we have not just 802 00:39:59,600 --> 00:40:02,880 Speaker 15: sustain but really strengthen our leadership position over us if 803 00:40:02,880 --> 00:40:05,160 Speaker 15: you go all the way back to twenty eighteen when 804 00:40:05,200 --> 00:40:06,800 Speaker 15: the Supreme Court repealed PASPA. 805 00:40:06,920 --> 00:40:08,760 Speaker 11: So we've had a great position. 806 00:40:08,800 --> 00:40:11,000 Speaker 15: We've got a phenomenal product this year, and so we're 807 00:40:11,120 --> 00:40:13,080 Speaker 15: excited to see it's one of the most important days 808 00:40:13,080 --> 00:40:14,680 Speaker 15: of the year because we're also bringing a lot of 809 00:40:14,680 --> 00:40:17,919 Speaker 15: new users onto the platform and it's an important way 810 00:40:17,960 --> 00:40:20,120 Speaker 15: for us to educate consumers as well as we do 811 00:40:20,200 --> 00:40:23,680 Speaker 15: that on how to bet responsibly. So it should be 812 00:40:23,680 --> 00:40:26,160 Speaker 15: a great day. We'll see where the numbers fall out. 813 00:40:26,280 --> 00:40:26,440 Speaker 9: Well. 814 00:40:26,480 --> 00:40:28,359 Speaker 2: Security, we know we'll be stepped up in the city 815 00:40:28,400 --> 00:40:31,040 Speaker 2: of New Orleans following the New Year's Eve attack in 816 00:40:31,080 --> 00:40:31,600 Speaker 2: the city. 817 00:40:31,920 --> 00:40:33,760 Speaker 3: Do you see that translating into. 818 00:40:33,600 --> 00:40:37,480 Speaker 2: Fewer visits by people to the city and therefore an 819 00:40:37,520 --> 00:40:39,680 Speaker 2: increase in terms of mobile bets. 820 00:40:39,920 --> 00:40:42,440 Speaker 15: You know, it's hard to I don't know the actual 821 00:40:42,560 --> 00:40:44,840 Speaker 15: visitation numbers. Just being in the city of New Orleans 822 00:40:44,960 --> 00:40:48,759 Speaker 15: right now, it's certainly bustling. I don't think it's going 823 00:40:48,840 --> 00:40:52,040 Speaker 15: to have a huge impact on the numbers. You know, 824 00:40:52,080 --> 00:40:54,799 Speaker 15: we're live in twenty four states, which is over fifty 825 00:40:54,800 --> 00:40:58,479 Speaker 15: percent of the US population, and you know, Super Bowl 826 00:40:58,560 --> 00:41:01,359 Speaker 15: is by far the most important betting day of the year. 827 00:41:02,160 --> 00:41:04,279 Speaker 15: But it's a it's a great way for you know, 828 00:41:04,400 --> 00:41:07,040 Speaker 15: new users who are big NFL fans but may have 829 00:41:07,120 --> 00:41:09,759 Speaker 15: never had an opportunity to bet before. It's a it's 830 00:41:09,760 --> 00:41:11,680 Speaker 15: a fun way to do it and you know, it's 831 00:41:11,719 --> 00:41:15,040 Speaker 15: a it's a very social, engaging way to make the 832 00:41:15,160 --> 00:41:17,560 Speaker 15: Super Bowl, which is already fun, even more engaging. 833 00:41:19,360 --> 00:41:21,959 Speaker 2: And that was my conversation with Amy Howse, CEO of 834 00:41:22,000 --> 00:41:25,040 Speaker 2: Fan Duel, and Jason. It is really interesting to think 835 00:41:25,080 --> 00:41:27,360 Speaker 2: about how, like maybe five ten years ago, sports betting 836 00:41:27,480 --> 00:41:29,880 Speaker 2: was not as prominent. It was not even prominent, and 837 00:41:29,920 --> 00:41:31,520 Speaker 2: the only way you really bet on sports at the 838 00:41:31,520 --> 00:41:33,960 Speaker 2: Super Bowl was like those squares that you bought, you know, 839 00:41:34,360 --> 00:41:36,520 Speaker 2: through your office team office colleagues. 840 00:41:36,560 --> 00:41:37,319 Speaker 4: Oh yeah, you would. 841 00:41:37,360 --> 00:41:39,439 Speaker 5: You would show up at the super Bowl party and 842 00:41:39,480 --> 00:41:41,799 Speaker 5: like somebody's kid would be running around you like fill 843 00:41:41,800 --> 00:41:43,399 Speaker 5: in this box and give me five bucks, and you're 844 00:41:43,440 --> 00:41:46,920 Speaker 5: like okay, or you know, if you were really into it, 845 00:41:46,960 --> 00:41:49,799 Speaker 5: you'd have to literally call your bookie. I mean, it's 846 00:41:49,840 --> 00:41:53,239 Speaker 5: crazy to think about how much the public has have 847 00:41:53,360 --> 00:41:56,480 Speaker 5: raced it, but also how much the leagues themselves are 848 00:41:56,480 --> 00:42:00,960 Speaker 5: like all in all of this content that is built 849 00:42:01,000 --> 00:42:02,000 Speaker 5: around the lines. 850 00:42:02,080 --> 00:42:05,120 Speaker 2: Their entire shows built around this, right, And Adam Silver 851 00:42:05,280 --> 00:42:09,000 Speaker 2: was the first sports commissioner to start talking about it 852 00:42:09,040 --> 00:42:10,799 Speaker 2: as you know, like maybe we need to think about 853 00:42:10,840 --> 00:42:11,759 Speaker 2: this in a different way. 854 00:42:11,960 --> 00:42:14,600 Speaker 5: Yeah, it's crazy, but I mean it also speaks to 855 00:42:15,080 --> 00:42:19,920 Speaker 5: how deeply embedded sports and this game are in the culture, right. 856 00:42:19,960 --> 00:42:22,279 Speaker 4: I mean, this is in a world where. 857 00:42:22,440 --> 00:42:26,040 Speaker 5: We aren't always watching the same things. We're almost never 858 00:42:26,080 --> 00:42:28,719 Speaker 5: watching the same things. Everybody knows about this game. 859 00:42:28,800 --> 00:42:31,160 Speaker 2: You can't afford not to watch this game because that's 860 00:42:31,160 --> 00:42:32,960 Speaker 2: what everyone's going to be talking about. And you don't 861 00:42:32,960 --> 00:42:34,920 Speaker 2: even have to like the game or know the players, 862 00:42:35,120 --> 00:42:36,759 Speaker 2: but you got to know about the commercials. You just 863 00:42:36,800 --> 00:42:38,760 Speaker 2: need to be able to take part in the conversation 864 00:42:38,840 --> 00:42:39,960 Speaker 2: that happens the following day. 865 00:42:40,080 --> 00:42:43,000 Speaker 5: And you wonder why these teams are worth billions and 866 00:42:43,040 --> 00:42:45,759 Speaker 5: billions of billions of dollars in growing This is why, 867 00:42:45,800 --> 00:42:48,440 Speaker 5: because people are tuning in, those media rights are huge. 868 00:42:48,600 --> 00:42:52,440 Speaker 5: The ticket prices go up, so there's just money everywhere. 869 00:42:52,480 --> 00:42:54,839 Speaker 2: And they can't add more teams without changing the math 870 00:42:54,880 --> 00:42:57,440 Speaker 2: of how many games they play and how many teams 871 00:42:57,440 --> 00:42:59,960 Speaker 2: make the playoffs, So it's really a very very limited supply. 872 00:43:00,239 --> 00:43:02,680 Speaker 4: It's amazing drama and we're all going to be tuning in. 873 00:43:02,920 --> 00:43:04,600 Speaker 2: All right, Well that does it for us. My thanks 874 00:43:04,680 --> 00:43:07,480 Speaker 2: to Jason Kelly. Of course, he is a co host 875 00:43:07,600 --> 00:43:10,600 Speaker 2: of the Deal with Alex Rodriguez and Jason Kelly this 876 00:43:10,760 --> 00:43:11,800 Speaker 2: airs what every week. 877 00:43:11,680 --> 00:43:14,160 Speaker 4: Right, every week tune in all right, We. 878 00:43:14,160 --> 00:43:14,880 Speaker 3: Look forward to that. 879 00:43:14,920 --> 00:43:16,800 Speaker 2: In the meantime for more sports coverage, also listen to 880 00:43:16,840 --> 00:43:19,719 Speaker 2: the Bloomberg Business of Sports podcast every Friday, Saturday, and 881 00:43:19,719 --> 00:43:22,560 Speaker 2: Sunday on Bloomberg Radio, where we explore the big winny 882 00:43:22,600 --> 00:43:24,360 Speaker 2: issues in the world of sports, and every once in 883 00:43:24,400 --> 00:43:26,360 Speaker 2: a while we do that on the close here as well. 884 00:43:26,640 --> 00:43:29,080 Speaker 2: Have a great weekend everyone, Hope you enjoy the Super Bowl, 885 00:43:29,120 --> 00:43:31,160 Speaker 2: whether you watch it live or whether you watch it 886 00:43:31,480 --> 00:43:32,880 Speaker 2: on television ory stream it. 887 00:43:33,120 --> 00:43:33,840 Speaker 3: This is Bloomberg