1 00:00:07,880 --> 00:00:11,760 Speaker 1: Welcome the strictly Business Varieties weekly podcast about the business 2 00:00:11,760 --> 00:00:16,120 Speaker 1: of media and entertainment. I'm Shirley Halprin, Executive Editor of Music. 3 00:00:17,200 --> 00:00:21,320 Speaker 1: In April eighteen, carry And Marshall was named Chief Operating 4 00:00:21,360 --> 00:00:24,480 Speaker 1: Officer of Warner Chapel, making her one of the top 5 00:00:24,520 --> 00:00:29,280 Speaker 1: executives in the highly specialized world of music publishing. She 6 00:00:29,440 --> 00:00:33,080 Speaker 1: arrived from a small indie called Songs Music Publishing, which 7 00:00:33,200 --> 00:00:37,479 Speaker 1: was itself a powerhouse. Over the course of just twelve years, Songs, 8 00:00:37,560 --> 00:00:43,080 Speaker 1: where Carryan was partner, signed Lord, The Weekend, Diplow, D J. Mustard, 9 00:00:43,120 --> 00:00:46,879 Speaker 1: and many others. It was sold to Cobal in seventeen 10 00:00:47,000 --> 00:00:50,720 Speaker 1: for a hundred fifty million dollars. In her role at Songs, 11 00:00:51,120 --> 00:00:55,280 Speaker 1: carry On oversaw the creative licensing staff, responsible for placing 12 00:00:55,320 --> 00:01:01,200 Speaker 1: compositions by the company's writers in film, television, commercial, video games, 13 00:01:01,400 --> 00:01:04,720 Speaker 1: and other forms of visual media. It was an extension 14 00:01:04,880 --> 00:01:08,039 Speaker 1: of previous film and TV related roles that she'd held 15 00:01:08,080 --> 00:01:12,600 Speaker 1: at Universal and DreamWorks Music Publishing. A year into carry 16 00:01:12,640 --> 00:01:15,959 Speaker 1: Ann's position at Warner Chapel, she added co chair to 17 00:01:16,040 --> 00:01:19,440 Speaker 1: her title, sharing the top job with former Sony A 18 00:01:19,560 --> 00:01:24,440 Speaker 1: TV President of Worldwide Creative Guy Moot long based in 19 00:01:24,480 --> 00:01:27,640 Speaker 1: the UK. Guy Moot came to Warner Chapel with thirty 20 00:01:27,720 --> 00:01:30,959 Speaker 1: years of experience under his belt, a veteran of E 21 00:01:31,160 --> 00:01:33,640 Speaker 1: M I, which would be acquired by Sony a TV 22 00:01:33,840 --> 00:01:39,640 Speaker 1: in His songwriter signings have included Amy Winehouse, Lana del Rey, 23 00:01:39,959 --> 00:01:46,040 Speaker 1: Mark Ronson and Cia, among others. Publishing is a complicated industry, 24 00:01:46,440 --> 00:01:49,280 Speaker 1: one seen as a business of pennies while the recorded 25 00:01:49,360 --> 00:01:53,400 Speaker 1: music companies traded in dollars. That's not so much the 26 00:01:53,440 --> 00:01:57,320 Speaker 1: case anymore, as catalog deals to acquire copyrights and their 27 00:01:57,360 --> 00:02:00,440 Speaker 1: streams of income can run in the hundreds of millions 28 00:02:00,480 --> 00:02:05,480 Speaker 1: of dollars for top tier songwriters and artists. Still, the 29 00:02:05,560 --> 00:02:10,400 Speaker 1: vast majority of songwriters find themselves undercompensated in the streaming age. 30 00:02:10,600 --> 00:02:14,040 Speaker 1: They face governmental obstacles when it comes to negotiating their 31 00:02:14,080 --> 00:02:18,600 Speaker 1: share of royalties, administrative challenges collecting what they're owed, and 32 00:02:18,680 --> 00:02:22,960 Speaker 1: until recently haven't had an effective, unified voice with which 33 00:02:23,000 --> 00:02:27,320 Speaker 1: to amplify these issues. But things are changing. The Grammy 34 00:02:27,360 --> 00:02:30,639 Speaker 1: Awards will present its first ever Songwriter of the Year 35 00:02:30,760 --> 00:02:35,600 Speaker 1: honor on the February fifth show, and in the Copyright 36 00:02:35,680 --> 00:02:39,880 Speaker 1: Royalty Board, the governmental agency which sets rates for songwriters 37 00:02:39,919 --> 00:02:43,120 Speaker 1: as it relates to DSPs like Spotify and Apple Music, 38 00:02:43,440 --> 00:02:49,200 Speaker 1: increased streaming rates for THEE to term by nearly five percent, 39 00:02:50,480 --> 00:02:55,239 Speaker 1: also up Warner Chapel's revenues. In its third quarter of two, 40 00:02:55,400 --> 00:02:59,560 Speaker 1: the company reported overall revenue rose thirty five percent year 41 00:02:59,600 --> 00:03:06,520 Speaker 1: over year, with digital dollars growing by and sink. We 42 00:03:06,560 --> 00:03:10,160 Speaker 1: start our talk with carry on with some basics publishing 43 00:03:10,160 --> 00:03:13,000 Speaker 1: in a nutshell, then dive deep into the business of 44 00:03:13,040 --> 00:03:16,320 Speaker 1: songs as we know it today. Join us after the break, 45 00:03:25,320 --> 00:03:29,079 Speaker 1: Welcome back to strictly business. Here's my conversation with Warner 46 00:03:29,160 --> 00:03:34,800 Speaker 1: Chapels carry in Marshall. Do your parents and your children 47 00:03:35,360 --> 00:03:39,000 Speaker 1: understand what you do? And if not, what do they 48 00:03:39,040 --> 00:03:44,840 Speaker 1: think you do? I don't quite think that my parents 49 00:03:44,960 --> 00:03:48,440 Speaker 1: understand what I do. I think they understand publishing a 50 00:03:48,520 --> 00:03:52,000 Speaker 1: little bit more. I mean, every time I get on 51 00:03:52,360 --> 00:03:54,680 Speaker 1: a plane or go to a business trip, my dad 52 00:03:54,760 --> 00:04:00,360 Speaker 1: still says, is your boss okay? With that? Like, oh 53 00:04:00,400 --> 00:04:07,040 Speaker 1: my gosh, yes, yes, um my nine year old gets it. 54 00:04:08,120 --> 00:04:11,560 Speaker 1: Since he was a little kid. I'd say, here's the original, 55 00:04:12,680 --> 00:04:16,280 Speaker 1: here's the cover. What do you think he understands publishing 56 00:04:16,279 --> 00:04:19,040 Speaker 1: and songwriting? And I'm like that is a win, fantastic. 57 00:04:19,640 --> 00:04:23,400 Speaker 1: I love that, So let's stay on that thread and 58 00:04:23,640 --> 00:04:27,640 Speaker 1: maybe first layout the basics. Warner Chapel, which is the 59 00:04:27,720 --> 00:04:31,400 Speaker 1: publishing arm of Warner Music Group, houses songs written by 60 00:04:31,640 --> 00:04:35,680 Speaker 1: a wide range of writers across all genres. We're talking 61 00:04:35,720 --> 00:04:41,160 Speaker 1: everyone from Cole Porter to Quincy Jones, Led Zeppelin to Duran, Duran, 62 00:04:41,800 --> 00:04:45,880 Speaker 1: Madonna to The Grateful Dead, and many many more. The 63 00:04:45,960 --> 00:04:50,080 Speaker 1: company also represents current hit makers like Justin Tranter, whose 64 00:04:50,120 --> 00:04:54,920 Speaker 1: credits include Justin Bieber, Sorry, Halsey's Bad at Love and 65 00:04:54,960 --> 00:04:58,960 Speaker 1: Imagine Dragon's Enemy. I know this is a monster of 66 00:04:59,000 --> 00:05:01,440 Speaker 1: a question to post was carrying in, but can you 67 00:05:01,520 --> 00:05:05,680 Speaker 1: sort of encapsulate the role of publishing for our listeners? 68 00:05:06,600 --> 00:05:10,560 Speaker 1: It all starts with the song, and uh. The example 69 00:05:10,640 --> 00:05:13,839 Speaker 1: I often give is Summertime from Poor Game Bess, which 70 00:05:13,880 --> 00:05:17,000 Speaker 1: has been covered by many many people throughout the years. 71 00:05:17,400 --> 00:05:21,000 Speaker 1: I don't think there is necessarily an original artist for 72 00:05:21,080 --> 00:05:23,360 Speaker 1: that song. I think people just sort of know the song, 73 00:05:23,440 --> 00:05:26,080 Speaker 1: and some people may or may not even know it's 74 00:05:26,240 --> 00:05:30,280 Speaker 1: from Poor Game Bess written by the gersh Ones. So 75 00:05:30,360 --> 00:05:35,480 Speaker 1: anytime anybody covers that song, the publishers and songwriters make 76 00:05:35,520 --> 00:05:38,279 Speaker 1: money off that song does not matter who covers it 77 00:05:38,400 --> 00:05:42,240 Speaker 1: who performs it. So later, I think it was the nineties, 78 00:05:42,279 --> 00:05:45,839 Speaker 1: Sublime did an interprelation of Summertime. It's a song called 79 00:05:45,880 --> 00:05:49,839 Speaker 1: do in Time. This original songwriters get a piece of 80 00:05:49,880 --> 00:05:53,839 Speaker 1: that song. They're making money off that interprelation. And then 81 00:05:53,839 --> 00:05:56,679 Speaker 1: not so long ago, Lana del Right did a cover 82 00:05:56,960 --> 00:06:01,760 Speaker 1: of the Sublime song Doing Time, which interprelate the Summertime again, 83 00:06:01,800 --> 00:06:05,839 Speaker 1: another opportunity for those original songwriters states to get paid. 84 00:06:06,839 --> 00:06:10,560 Speaker 1: So I think that showcases publishing kind of in a nutshell. 85 00:06:11,120 --> 00:06:13,840 Speaker 1: But to me, I feel like, so it's so incredibly 86 00:06:13,920 --> 00:06:17,000 Speaker 1: creative because it's really about that underlying song and there's 87 00:06:17,080 --> 00:06:20,159 Speaker 1: so many different things you can do with it and 88 00:06:20,240 --> 00:06:25,360 Speaker 1: different styles too. Um. I often say that a good 89 00:06:25,360 --> 00:06:27,479 Speaker 1: song is one that they can be covered in a 90 00:06:27,560 --> 00:06:30,799 Speaker 1: number of different genres because the song is so good, 91 00:06:31,520 --> 00:06:33,800 Speaker 1: and I think that there are a number of examples 92 00:06:33,839 --> 00:06:37,120 Speaker 1: of that too. I remember, this is a weird one, 93 00:06:37,279 --> 00:06:41,440 Speaker 1: and um, something I think about all the time. Obviously, 94 00:06:41,520 --> 00:06:44,640 Speaker 1: Britney Spears had a huge hit with maybe One More Time, 95 00:06:45,400 --> 00:06:47,600 Speaker 1: and I remember going to see the band Travis This 96 00:06:47,720 --> 00:06:51,440 Speaker 1: must have been twenty years ago, and they performed the 97 00:06:51,520 --> 00:06:56,080 Speaker 1: song acoustic. I was like, holy shit, like that is 98 00:06:56,920 --> 00:07:00,120 Speaker 1: so good. So to me, that's such just another their 99 00:07:00,160 --> 00:07:04,000 Speaker 1: example of publishing. It's really about the song, and certainly 100 00:07:04,040 --> 00:07:07,200 Speaker 1: an artist can take it and own it and provide 101 00:07:07,760 --> 00:07:12,400 Speaker 1: color and personality and artistry to it. How many people 102 00:07:12,400 --> 00:07:17,440 Speaker 1: work at Warner Chapel just about six Globally, we're actually 103 00:07:17,600 --> 00:07:21,920 Speaker 1: smaller than you know, Sony and Universal. Um. You know, 104 00:07:21,960 --> 00:07:25,520 Speaker 1: we have offices around the world, but we're pretty lean team. Um. 105 00:07:25,520 --> 00:07:28,000 Speaker 1: We a fewer copyrights than those guys too, But we 106 00:07:28,080 --> 00:07:31,920 Speaker 1: really try to think about, um, you know, how to 107 00:07:32,360 --> 00:07:35,560 Speaker 1: intentionally sign writers that we think we can add value to. 108 00:07:36,680 --> 00:07:41,040 Speaker 1: So we we just can't operate the same way as 109 00:07:41,280 --> 00:07:45,560 Speaker 1: some of our some of our counterparts in the business. 110 00:07:46,200 --> 00:07:48,560 Speaker 1: And I think that that was actually one of the 111 00:07:48,560 --> 00:07:51,880 Speaker 1: things that was most appealing to me about coming to 112 00:07:51,920 --> 00:07:55,360 Speaker 1: Warner Travel from a company like Songs. You know, Winner 113 00:07:55,440 --> 00:07:58,239 Speaker 1: Chapel is big enough to have this incredible global reach, 114 00:07:59,240 --> 00:08:02,240 Speaker 1: but also kind of small enough to be able to 115 00:08:02,240 --> 00:08:04,640 Speaker 1: be nimble and for Guy and I to have made 116 00:08:04,720 --> 00:08:07,200 Speaker 1: a number of changes in a relatively short period of 117 00:08:07,200 --> 00:08:11,400 Speaker 1: time that have been effective. How do you and Guy 118 00:08:11,800 --> 00:08:15,800 Speaker 1: divide your duties as co chairs when we first started 119 00:08:15,840 --> 00:08:20,640 Speaker 1: working together, we were both across everything. We thought it 120 00:08:20,720 --> 00:08:25,240 Speaker 1: was really really important for our teams to realize that 121 00:08:25,240 --> 00:08:28,840 Speaker 1: that we're aligned, like we're truly partners. Clearly, I like partnerships. 122 00:08:28,880 --> 00:08:30,760 Speaker 1: I had partners and songs that I have a partner 123 00:08:30,800 --> 00:08:33,760 Speaker 1: now and I love that. By the way, I always 124 00:08:33,760 --> 00:08:37,040 Speaker 1: want to learn. I kind of feel like I'm you know, 125 00:08:37,760 --> 00:08:41,000 Speaker 1: my dad still says to me, the day you stop 126 00:08:41,120 --> 00:08:43,920 Speaker 1: learning is the day you start getting old. You know, 127 00:08:44,120 --> 00:08:46,800 Speaker 1: I think about that a lot. I'm always curious. We 128 00:08:46,880 --> 00:08:52,080 Speaker 1: actually have um we we we put together some values 129 00:08:52,200 --> 00:08:55,959 Speaker 1: for our entire business and and one of them is curiosity. 130 00:08:56,200 --> 00:08:59,080 Speaker 1: We want people to lead with with curiosity and think 131 00:08:59,240 --> 00:09:03,440 Speaker 1: think about how they can learn daily. But you know, 132 00:09:03,480 --> 00:09:06,720 Speaker 1: Guy and I really appreciate being able to have the 133 00:09:06,720 --> 00:09:09,600 Speaker 1: other to bounce something off of. And he has such 134 00:09:09,640 --> 00:09:12,120 Speaker 1: a different background than I do, but we both come 135 00:09:12,160 --> 00:09:15,160 Speaker 1: from creative and we've both been in publishing almost in 136 00:09:15,160 --> 00:09:19,199 Speaker 1: our entire careers. So we were on minds on that 137 00:09:19,320 --> 00:09:23,800 Speaker 1: from like day one. And we know exactly where we're going, 138 00:09:24,559 --> 00:09:27,000 Speaker 1: and we have different points of view about how to 139 00:09:27,040 --> 00:09:30,400 Speaker 1: get there in different perspectives and experiences, and we feel 140 00:09:31,000 --> 00:09:34,640 Speaker 1: very strongly that by you know, leveraging both of our 141 00:09:34,840 --> 00:09:39,960 Speaker 1: sets of experiences, that helps make a better business. And 142 00:09:40,000 --> 00:09:42,640 Speaker 1: we think about that when we talk to, you know, 143 00:09:42,800 --> 00:09:45,840 Speaker 1: our other people that that work with us and work 144 00:09:45,920 --> 00:09:47,960 Speaker 1: for us too, it's like, what are we missing? What 145 00:09:48,080 --> 00:09:52,280 Speaker 1: can we learn? So to answer your question, though, now 146 00:09:52,320 --> 00:09:55,760 Speaker 1: that we're about four years in, we've kind of naturally 147 00:09:55,800 --> 00:10:02,480 Speaker 1: gravitated to certain areas where we're focused on. I kind 148 00:10:02,480 --> 00:10:08,959 Speaker 1: of spend more time in synchronization and administration and UM 149 00:10:09,200 --> 00:10:13,439 Speaker 1: strategic integration operations as it relates to UM systems and 150 00:10:13,559 --> 00:10:20,000 Speaker 1: technology guys very focused on and our dealmaking. But that 151 00:10:20,080 --> 00:10:22,839 Speaker 1: doesn't mean that we don't talk about all of it. 152 00:10:23,480 --> 00:10:27,120 Speaker 1: We neither one of us makes any big decisions without 153 00:10:27,120 --> 00:10:29,800 Speaker 1: the other. And in fact, he and I were sort 154 00:10:29,840 --> 00:10:34,320 Speaker 1: of talking recently about how lucky we are that we 155 00:10:35,200 --> 00:10:39,840 Speaker 1: just instinctively know who's going to do what and how 156 00:10:39,880 --> 00:10:43,120 Speaker 1: how we're going to approach something, and that we really 157 00:10:43,120 --> 00:10:45,560 Speaker 1: need to focus on how to make sure that the 158 00:10:45,600 --> 00:10:48,960 Speaker 1: people that work for us understand the same things that 159 00:10:49,000 --> 00:10:51,600 Speaker 1: we just know in our heads. UM. So we've been 160 00:10:51,920 --> 00:10:55,840 Speaker 1: very very lucky that we've stayed aligned that way. UM, 161 00:10:55,880 --> 00:10:59,400 Speaker 1: but certainly if something came up today. Um, that was 162 00:10:59,440 --> 00:11:02,360 Speaker 1: synchronous Asian related and Guy and I talked about it 163 00:11:02,640 --> 00:11:07,240 Speaker 1: because I wanted his point of view and it was important. 164 00:11:07,240 --> 00:11:09,120 Speaker 1: And that happens all the time with deals. I have 165 00:11:09,240 --> 00:11:13,720 Speaker 1: tons of managers and attorneys and songwriters, so you know 166 00:11:13,880 --> 00:11:18,680 Speaker 1: where it makes sense, we really really look after each 167 00:11:18,679 --> 00:11:21,679 Speaker 1: other and check in with each other. We actually share 168 00:11:21,800 --> 00:11:24,679 Speaker 1: assistance too. We each have our own assistant who sort 169 00:11:24,720 --> 00:11:26,960 Speaker 1: of helps us with scheduling, but the two of them 170 00:11:27,000 --> 00:11:30,320 Speaker 1: work for both of us as far as like projects go, 171 00:11:30,960 --> 00:11:34,400 Speaker 1: and um, you know, there's all sorts of things that 172 00:11:34,480 --> 00:11:36,640 Speaker 1: kind of come from both of us, and so it's 173 00:11:36,720 --> 00:11:41,439 Speaker 1: important to us that we hire people that really wanted 174 00:11:41,480 --> 00:11:45,920 Speaker 1: to collaborate and partner too. I wanted to ask you 175 00:11:47,040 --> 00:11:52,679 Speaker 1: how has sink changed And think just to remind everybody 176 00:11:52,720 --> 00:11:56,240 Speaker 1: is uh is the synchronization of a song to a 177 00:11:56,240 --> 00:11:58,800 Speaker 1: piece of visual media. So that could be a film, 178 00:11:58,920 --> 00:12:03,040 Speaker 1: it could be a commercial, could be a television show. 179 00:12:04,880 --> 00:12:10,960 Speaker 1: We saw Stranger Things in become the Unlikely hit, a 180 00:12:11,000 --> 00:12:18,400 Speaker 1: song that was released originally and sat alongside Drake Future 181 00:12:18,559 --> 00:12:21,720 Speaker 1: to Alipa like among the biggest songs of the year. 182 00:12:22,360 --> 00:12:25,320 Speaker 1: That was, of course because of its use in stranger things, 183 00:12:25,559 --> 00:12:27,400 Speaker 1: which it wasn't a one time use. It was like 184 00:12:27,440 --> 00:12:32,360 Speaker 1: a motif repeated, Um, this isn't so, this isn't a 185 00:12:32,400 --> 00:12:36,599 Speaker 1: Warner Chapel copyright. But it was still just an incredible 186 00:12:36,720 --> 00:12:40,720 Speaker 1: story for anyone who's involved in SYNC. So, how have 187 00:12:40,800 --> 00:12:43,240 Speaker 1: you seen the SYNC world change with you know, the 188 00:12:43,360 --> 00:12:50,080 Speaker 1: arrivals of Netflix and Amazon and and all of the streamers. Well, 189 00:12:50,400 --> 00:12:54,720 Speaker 1: there's more content, which is really exciting, but that also 190 00:12:54,800 --> 00:12:58,920 Speaker 1: means there's not just one moment that everybody is going 191 00:12:58,960 --> 00:13:03,560 Speaker 1: to tune into. So in order to hit more people 192 00:13:03,880 --> 00:13:07,280 Speaker 1: and have the music and the show be impactful, it's 193 00:13:07,320 --> 00:13:09,960 Speaker 1: like you have to try to think about well, at 194 00:13:10,000 --> 00:13:12,800 Speaker 1: least on the song side, we think a lot about 195 00:13:12,800 --> 00:13:15,560 Speaker 1: how to make sure we get our songs in as 196 00:13:15,640 --> 00:13:19,920 Speaker 1: much content as possible. It was actually talking to Um, 197 00:13:19,960 --> 00:13:23,160 Speaker 1: one of our catalog writers. Um, he's a he's a 198 00:13:23,160 --> 00:13:25,960 Speaker 1: contemporary writer too, but you know he has really big 199 00:13:26,000 --> 00:13:30,600 Speaker 1: songs from from the eighties in particular, and Um I 200 00:13:30,679 --> 00:13:34,520 Speaker 1: said to him, of course I'm telling you something different 201 00:13:34,559 --> 00:13:36,720 Speaker 1: now than I did five years ago, or then I 202 00:13:36,720 --> 00:13:40,640 Speaker 1: would have ten years ago, because it's a different landscape 203 00:13:40,640 --> 00:13:43,600 Speaker 1: and it's my responsibility to think about how to keep 204 00:13:43,679 --> 00:13:48,680 Speaker 1: songs alive in twenty two, which is a different proposition 205 00:13:48,720 --> 00:13:51,880 Speaker 1: than it would have been previously. And what I mean 206 00:13:51,960 --> 00:13:55,000 Speaker 1: by that is that, you know, let's let's go back 207 00:13:55,000 --> 00:14:00,200 Speaker 1: about ten years, UM, people were really picky. Writers were 208 00:14:00,360 --> 00:14:03,240 Speaker 1: very very picky, and artists, some of them about where 209 00:14:03,280 --> 00:14:09,000 Speaker 1: their songs were placed. To go back twenty years even pickier. UM. Now, 210 00:14:09,520 --> 00:14:13,600 Speaker 1: I think writers in particular and we as publishers think 211 00:14:13,600 --> 00:14:17,360 Speaker 1: a lot about how to make sure we are getting 212 00:14:17,360 --> 00:14:21,280 Speaker 1: to as many people as possible. It doesn't mean we 213 00:14:21,360 --> 00:14:23,880 Speaker 1: want to make a bad deal, it doesn't mean we 214 00:14:23,920 --> 00:14:27,400 Speaker 1: want to oversaturate, but it does mean that there have 215 00:14:27,640 --> 00:14:31,640 Speaker 1: to be more opportunities. You can't just count on that 216 00:14:31,720 --> 00:14:34,240 Speaker 1: one thing now that you do have the lightning and 217 00:14:34,320 --> 00:14:38,560 Speaker 1: bottle moment, of course, like like stranger things and that 218 00:14:38,600 --> 00:14:42,240 Speaker 1: can happen, but you want to give yourself more opportunities 219 00:14:42,680 --> 00:14:45,080 Speaker 1: for that to happen. So I spend a lot of 220 00:14:45,120 --> 00:14:48,040 Speaker 1: time talking to some of our writers who had bigger 221 00:14:48,040 --> 00:14:52,680 Speaker 1: songs years ago about being more flexible and thinking a 222 00:14:52,720 --> 00:14:58,080 Speaker 1: lot about value. UM. I think historically a lot of 223 00:14:58,080 --> 00:15:02,720 Speaker 1: synchronization departments UM kind of would hold onto for a 224 00:15:02,880 --> 00:15:08,160 Speaker 1: very large fee would be really tough and negotiating. I 225 00:15:08,440 --> 00:15:10,000 Speaker 1: have a different point of view, and so does our 226 00:15:10,000 --> 00:15:13,920 Speaker 1: global how to sync Rich Robinson. We both really feel 227 00:15:13,960 --> 00:15:16,480 Speaker 1: like it's a relationship business, and it's our job to 228 00:15:16,600 --> 00:15:21,840 Speaker 1: make sure that we are introducing people to whatever it 229 00:15:21,920 --> 00:15:24,440 Speaker 1: is that they're looking for for those particular spots, and 230 00:15:24,480 --> 00:15:28,240 Speaker 1: those relationships are really important, frankly, not just on the 231 00:15:28,320 --> 00:15:32,440 Speaker 1: creative side, but also on the clearance side. We want 232 00:15:32,520 --> 00:15:35,600 Speaker 1: to make sure that our songs are easy to license. 233 00:15:36,080 --> 00:15:39,920 Speaker 1: That doesn't mean that, you know, one of our big 234 00:15:40,080 --> 00:15:44,720 Speaker 1: writers is going to approve a song for a low fee, 235 00:15:45,680 --> 00:15:48,880 Speaker 1: but it may mean that the writer or the person 236 00:15:48,960 --> 00:15:51,120 Speaker 1: on our clearance team says, hey, you know what, that's 237 00:15:51,120 --> 00:15:52,720 Speaker 1: not going to work for the song, but let us 238 00:15:52,800 --> 00:15:55,600 Speaker 1: try to find something else for you that works. That 239 00:15:55,880 --> 00:16:00,200 Speaker 1: service component, I think is far more important now. It's 240 00:16:00,200 --> 00:16:02,680 Speaker 1: something that that I think has always been really meaningful 241 00:16:02,920 --> 00:16:06,200 Speaker 1: to me. Um certainly it's songs. And you know, my 242 00:16:06,240 --> 00:16:11,080 Speaker 1: first executive job at DreamWorks Publishing was as a synchronization executive, 243 00:16:11,720 --> 00:16:14,160 Speaker 1: and so I've always really thought a lot about the 244 00:16:14,240 --> 00:16:17,600 Speaker 1: relationship piece. I think the other thing that's changed a 245 00:16:17,640 --> 00:16:22,400 Speaker 1: lot is that historically writers would really want to know 246 00:16:22,640 --> 00:16:26,080 Speaker 1: every single thing about a use. Before they said yes, 247 00:16:27,160 --> 00:16:29,800 Speaker 1: but now the focus seems to be and I'm making 248 00:16:29,840 --> 00:16:33,080 Speaker 1: generalizations here, but especially for the younger writers who are 249 00:16:33,120 --> 00:16:37,960 Speaker 1: really savvy, um, they understand that in order to make 250 00:16:37,960 --> 00:16:40,600 Speaker 1: a living as a songwriter, you need your songs everywhere. 251 00:16:40,880 --> 00:16:45,120 Speaker 1: So that may mean giving a broader approval, That may 252 00:16:45,200 --> 00:16:49,560 Speaker 1: mean not seeing every scene description, that may mean trying 253 00:16:49,640 --> 00:16:53,600 Speaker 1: to put your songs everywhere on TikTok and you know, 254 00:16:53,840 --> 00:16:57,640 Speaker 1: YouTube and wherever they can. So the attitude is changing 255 00:16:57,760 --> 00:17:02,160 Speaker 1: a bit on the writer side, which makes it, you know, 256 00:17:02,360 --> 00:17:06,840 Speaker 1: on some um you know, I guess, in some ways 257 00:17:07,359 --> 00:17:10,679 Speaker 1: easier for us as publishers to think about how to 258 00:17:10,760 --> 00:17:13,320 Speaker 1: interact with the various communities of people who are going 259 00:17:13,320 --> 00:17:16,280 Speaker 1: to be licensing our music. On the other hand, it 260 00:17:16,440 --> 00:17:19,560 Speaker 1: is there's a ton of competition. There are more and 261 00:17:19,640 --> 00:17:24,840 Speaker 1: more songs being released, there's more and more content. But 262 00:17:24,920 --> 00:17:28,359 Speaker 1: that means there's more and more opportunities to connect with 263 00:17:28,400 --> 00:17:31,919 Speaker 1: people too. And so I think the other thing that 264 00:17:31,960 --> 00:17:36,159 Speaker 1: we're seeing too, which is exciting and it reminds me 265 00:17:36,200 --> 00:17:38,840 Speaker 1: a lot of the things that we thought about and 266 00:17:38,880 --> 00:17:43,159 Speaker 1: talked about its songs, is that there are opportunities for 267 00:17:43,280 --> 00:17:47,600 Speaker 1: writers to make a living as a songwriter by not 268 00:17:47,640 --> 00:17:53,040 Speaker 1: necessarily having huge hits. You could have a song that 269 00:17:53,200 --> 00:17:57,639 Speaker 1: was cut by a pop artist and a song on 270 00:17:57,720 --> 00:18:01,760 Speaker 1: a television show, and maybe a score for a television 271 00:18:01,800 --> 00:18:05,320 Speaker 1: show and maybe partner with somebody over here, and you know, 272 00:18:05,359 --> 00:18:09,040 Speaker 1: there's just more opportunities. I think for our writers to 273 00:18:09,760 --> 00:18:13,120 Speaker 1: kind of diversify, it takes some muscle, but I think 274 00:18:13,119 --> 00:18:15,760 Speaker 1: that's exciting and where a lot of that creative process, 275 00:18:16,480 --> 00:18:23,879 Speaker 1: you know, is realized. We need to take a quick break, 276 00:18:24,040 --> 00:18:26,400 Speaker 1: but we'll be back with more from carry Anne Marshall. 277 00:18:33,040 --> 00:18:38,760 Speaker 1: And we're back with carry Anne Marshall. So songwriters have 278 00:18:38,960 --> 00:18:45,000 Speaker 1: been top of mind these last few years. UM. Definitely 279 00:18:45,080 --> 00:18:49,280 Speaker 1: as a group, have gotten louder about their royalty rates, 280 00:18:50,480 --> 00:18:56,040 Speaker 1: about credits, UM. You know, we hear a lot about 281 00:18:56,560 --> 00:18:59,480 Speaker 1: trials over the creation of songs, like of course the 282 00:18:59,520 --> 00:19:03,760 Speaker 1: Blurred Lines trial. And I kind of wanted you to 283 00:19:03,840 --> 00:19:07,080 Speaker 1: talk a little bit about what the challenges have been 284 00:19:07,080 --> 00:19:11,880 Speaker 1: for songwriters and what have been their accomplishments these last 285 00:19:11,920 --> 00:19:15,159 Speaker 1: few years. I think one thing the pandemic did was 286 00:19:15,720 --> 00:19:18,080 Speaker 1: it allowed people to kind of focus on issues that 287 00:19:18,119 --> 00:19:21,200 Speaker 1: mattered to them. UM. And I think it's not really 288 00:19:21,200 --> 00:19:25,320 Speaker 1: a coincidence. So, so explain what's been happening. So in 289 00:19:25,440 --> 00:19:33,040 Speaker 1: the United States, UM, songwriters and publishers cannot negotiate UM 290 00:19:33,080 --> 00:19:38,200 Speaker 1: in a free market with UM the digital service provider, 291 00:19:38,400 --> 00:19:42,040 Speaker 1: So that rate, that royalty rate is set by the 292 00:19:42,080 --> 00:19:45,880 Speaker 1: government and at that rate comes up for review every 293 00:19:45,880 --> 00:19:49,560 Speaker 1: every four years. UM. There's been a lot of noise 294 00:19:49,640 --> 00:19:53,080 Speaker 1: around like how do we make sure that songwriters are 295 00:19:53,119 --> 00:20:00,040 Speaker 1: compensated more fairly? UM, they're not, and it's hard, and 296 00:20:00,160 --> 00:20:03,480 Speaker 1: there's all sorts of noise about it. Some people blame 297 00:20:03,560 --> 00:20:06,840 Speaker 1: the record labels, some people blame this. I mean, frankly, 298 00:20:06,880 --> 00:20:10,399 Speaker 1: if we could negotiate as publishers in framework, we would 299 00:20:10,400 --> 00:20:12,600 Speaker 1: have gotten the best deal we could have do I 300 00:20:12,600 --> 00:20:15,119 Speaker 1: I don't. I don't see any any issue with that 301 00:20:15,240 --> 00:20:19,200 Speaker 1: at all. UM. So we've been able to really make 302 00:20:19,240 --> 00:20:24,520 Speaker 1: some headway. UM. The headline rate is moving from ten 303 00:20:24,600 --> 00:20:30,320 Speaker 1: point five percent to fifteen point one percent UM, which 304 00:20:30,680 --> 00:20:34,120 Speaker 1: is quite significant and certainly it's not like fifty percent, 305 00:20:34,320 --> 00:20:37,239 Speaker 1: but no, it's a it's a very significant number. And 306 00:20:37,280 --> 00:20:44,679 Speaker 1: then from two thousand twenty three, Wow, UM, it's going 307 00:20:44,680 --> 00:20:49,240 Speaker 1: to move from fifteen point one to fifteen point three 308 00:20:49,359 --> 00:20:54,520 Speaker 1: five and that was a settlement that the publishers made 309 00:20:54,920 --> 00:20:57,520 Speaker 1: um with the digital service providers so we wouldn't have 310 00:20:57,600 --> 00:21:02,000 Speaker 1: to go through all these like seatings. Again, the thing 311 00:21:02,160 --> 00:21:05,520 Speaker 1: that that we think about a lot is, and I 312 00:21:05,560 --> 00:21:09,000 Speaker 1: think to your point during the pandemic it was able 313 00:21:09,040 --> 00:21:11,439 Speaker 1: to be amplified, is how do we how do we 314 00:21:11,560 --> 00:21:15,480 Speaker 1: educate songwriters we as a as a business, not just 315 00:21:15,560 --> 00:21:17,720 Speaker 1: we as Warner chap Well. How do we make sure 316 00:21:17,760 --> 00:21:21,760 Speaker 1: that writers know what's happening. How do we make sure 317 00:21:21,840 --> 00:21:27,879 Speaker 1: that they're aware when they're vocal it can matter, uh 318 00:21:28,040 --> 00:21:31,240 Speaker 1: how the more they know can help empower them to 319 00:21:31,440 --> 00:21:38,120 Speaker 1: fight for being seen. I think it's kind of fascinating 320 00:21:38,160 --> 00:21:40,399 Speaker 1: and I was talking to some people about this. You know, 321 00:21:40,440 --> 00:21:43,280 Speaker 1: when you think about classical composers, you don't think of 322 00:21:43,320 --> 00:21:46,159 Speaker 1: the artists who perform them. You think of the classical 323 00:21:46,200 --> 00:21:51,159 Speaker 1: composer when you think about songs from you know, the 324 00:21:51,200 --> 00:21:56,520 Speaker 1: Great American songbook, Cold Porter or Gershwin or Julie Stein 325 00:21:56,720 --> 00:22:03,080 Speaker 1: Irving Berlin. At the time was pretty uh common to 326 00:22:03,240 --> 00:22:07,639 Speaker 1: have ten people have recordings of any given popular song 327 00:22:07,800 --> 00:22:10,720 Speaker 1: out at the same time, and the star was sort 328 00:22:10,720 --> 00:22:16,160 Speaker 1: of the songwriter. Obviously that's changed, but it's exciting for 329 00:22:16,320 --> 00:22:19,280 Speaker 1: us that people are starting to pay more attention in 330 00:22:19,320 --> 00:22:22,840 Speaker 1: the business world, certainly when it comes to catalog sales, 331 00:22:23,359 --> 00:22:27,360 Speaker 1: but also in the public eye. You know, UM our 332 00:22:27,520 --> 00:22:32,399 Speaker 1: DSP partners now do songwriter pages, many of them, and 333 00:22:32,440 --> 00:22:36,359 Speaker 1: so our creative services teams will work with those u 334 00:22:36,720 --> 00:22:40,800 Speaker 1: DSPs to make sure our writers like Justin Tranter or 335 00:22:41,000 --> 00:22:45,840 Speaker 1: people who don't also perform, are showcased our songwriters. So 336 00:22:45,880 --> 00:22:49,280 Speaker 1: I think there's quite a lot more awareness. I think 337 00:22:49,440 --> 00:22:55,840 Speaker 1: there's been an incredible um change where there's there's so 338 00:22:55,920 --> 00:23:02,760 Speaker 1: much more visibility. I also think that's not enough. I 339 00:23:02,800 --> 00:23:08,439 Speaker 1: think sometimes people will say I've heard people say, well, 340 00:23:08,720 --> 00:23:11,639 Speaker 1: they're now songwriter pages, people songwriters are look at the 341 00:23:11,680 --> 00:23:17,200 Speaker 1: valuation of catalogs. That's enough, and it's it's not because 342 00:23:17,200 --> 00:23:21,240 Speaker 1: songwriters still aren't being paid enough. And we're going to 343 00:23:21,320 --> 00:23:25,439 Speaker 1: continue to work and we feel really excited about moving 344 00:23:25,520 --> 00:23:29,639 Speaker 1: up to fifteen point three five. That's a huge improvement. UM. 345 00:23:29,680 --> 00:23:34,159 Speaker 1: The technology space has moved so rapidly. I think, you know, 346 00:23:34,200 --> 00:23:37,480 Speaker 1: we like to be partners with the folks on the 347 00:23:37,680 --> 00:23:40,960 Speaker 1: on the digital distribution side. We want to work with them. 348 00:23:41,040 --> 00:23:44,359 Speaker 1: We do in many ways, but it's tricky because things 349 00:23:44,359 --> 00:23:48,840 Speaker 1: evolved so quickly, so we collectively, I think as an 350 00:23:48,840 --> 00:23:53,080 Speaker 1: industry in music publishing UM industry as well, songwriters will 351 00:23:53,080 --> 00:23:55,600 Speaker 1: continue to work and to advocate for writers to get 352 00:23:55,640 --> 00:23:59,040 Speaker 1: to get paid more. UM. But I am really proud 353 00:23:59,119 --> 00:24:02,879 Speaker 1: of the work that's gone in across the board, and 354 00:24:02,920 --> 00:24:06,440 Speaker 1: I do appreciate that people are talking about songwriters more again, 355 00:24:06,600 --> 00:24:11,000 Speaker 1: I think that's really exciting. Songwriting camps have long been 356 00:24:11,080 --> 00:24:14,560 Speaker 1: used by publishers as a way to seek out potential collaborations. 357 00:24:15,040 --> 00:24:18,520 Speaker 1: Maybe most famously Empire State of Mind by Jay Z 358 00:24:18,680 --> 00:24:21,960 Speaker 1: featuring Alicia Keys had its roots in a writing camp. 359 00:24:22,720 --> 00:24:24,960 Speaker 1: These can be in the form of a physical retreat 360 00:24:25,040 --> 00:24:28,400 Speaker 1: with other writers, producers and even artists. Can you explain 361 00:24:28,440 --> 00:24:31,399 Speaker 1: a bit how they work. One of the things that 362 00:24:31,480 --> 00:24:35,359 Speaker 1: is frankly most important about the songwriting camps is community building. 363 00:24:35,520 --> 00:24:38,800 Speaker 1: I think the stronger the songwriter community, the better it 364 00:24:38,880 --> 00:24:42,439 Speaker 1: is for songwriters in general and for our business. You know, 365 00:24:43,160 --> 00:24:48,640 Speaker 1: we're kind of in this world of like lots of competition. Yeah, 366 00:24:48,840 --> 00:24:52,240 Speaker 1: I was talking to a colleague of mine and this 367 00:24:52,320 --> 00:24:54,199 Speaker 1: has come up with a number of times. It's like 368 00:24:54,240 --> 00:24:58,320 Speaker 1: everything is a competition, show, everything is a competition. Being 369 00:24:58,359 --> 00:25:01,840 Speaker 1: how many likes do you have? So where can we 370 00:25:01,880 --> 00:25:06,800 Speaker 1: find opportunities to actually build community? And I think we 371 00:25:06,880 --> 00:25:08,679 Speaker 1: see this too. I mean, we saw it as a 372 00:25:08,720 --> 00:25:12,520 Speaker 1: business during lockdown, as great as it is to be 373 00:25:12,600 --> 00:25:16,159 Speaker 1: able to be on video and to utilize technology to 374 00:25:16,160 --> 00:25:19,040 Speaker 1: stay connected, and frankly have a lot of our writers 375 00:25:19,119 --> 00:25:24,000 Speaker 1: that co writes. Virtually when you're tagether in person, it 376 00:25:24,040 --> 00:25:28,200 Speaker 1: feels different you, you know, and when you like somebody 377 00:25:28,240 --> 00:25:29,840 Speaker 1: even a little bit. If you don't like somebody, a 378 00:25:29,880 --> 00:25:32,600 Speaker 1: supposed this different story. But when you like somebody even 379 00:25:32,640 --> 00:25:34,520 Speaker 1: a little bit, you give them the benefit of the doubt, 380 00:25:35,359 --> 00:25:37,520 Speaker 1: you want to work things out with them. You have 381 00:25:37,680 --> 00:25:41,400 Speaker 1: a connection. And so we think a lot about building 382 00:25:41,400 --> 00:25:46,439 Speaker 1: those bridges, not just within the songwriter community, but also 383 00:25:46,520 --> 00:25:50,280 Speaker 1: within our community people at Warner Chapel too. I mean, 384 00:25:50,320 --> 00:25:53,600 Speaker 1: I think when Guy and I came in, a lot 385 00:25:53,640 --> 00:25:56,680 Speaker 1: of the departments are really siloed. They didn't talk to 386 00:25:56,680 --> 00:26:02,639 Speaker 1: each other much. And there is a lot of value 387 00:26:03,359 --> 00:26:07,000 Speaker 1: in people understanding the value that they bring, whether they're 388 00:26:07,000 --> 00:26:10,920 Speaker 1: a junior employee or somebody who's more senior. And also 389 00:26:10,960 --> 00:26:12,720 Speaker 1: to understand the value and the people that say on 390 00:26:12,760 --> 00:26:16,159 Speaker 1: either side of you and I think it's important. I 391 00:26:16,160 --> 00:26:18,840 Speaker 1: know we're talking a lot about creative and the songwriter piece, 392 00:26:18,920 --> 00:26:22,280 Speaker 1: but I also think it's really important to acknowledge, um, 393 00:26:22,760 --> 00:26:29,320 Speaker 1: the significance of departments like administration, because you know, a 394 00:26:29,440 --> 00:26:34,280 Speaker 1: song is created, it's released, but how do how does 395 00:26:34,320 --> 00:26:37,879 Speaker 1: the writer get the money? There's a gazillion different income 396 00:26:38,000 --> 00:26:42,320 Speaker 1: streams now, it's not just one, and our admin team 397 00:26:42,400 --> 00:26:46,360 Speaker 1: is incredibly dedicated to making sure that our writers are 398 00:26:46,440 --> 00:26:52,120 Speaker 1: paid accurately. It's like, really really a big deal, and 399 00:26:52,359 --> 00:26:54,760 Speaker 1: there's no output if it isn't for that. I think 400 00:26:54,800 --> 00:26:56,960 Speaker 1: I described it at one point to somebody as like 401 00:26:57,000 --> 00:27:02,120 Speaker 1: the circulatory system kind of um, because it touches everything. 402 00:27:02,800 --> 00:27:09,960 Speaker 1: It's not just for creatives. Like, we have incredible financial people, analysts, 403 00:27:10,600 --> 00:27:16,359 Speaker 1: data folks, technology people, attorneys, you know, all all sorts 404 00:27:16,359 --> 00:27:20,360 Speaker 1: of people, reproduction, music team, and that's really interesting business. 405 00:27:21,280 --> 00:27:27,000 Speaker 1: So I just feel like there's the output, which is 406 00:27:27,040 --> 00:27:30,439 Speaker 1: what we all know and we enjoy and love, But 407 00:27:30,680 --> 00:27:32,600 Speaker 1: how do you get to that output and how do 408 00:27:32,680 --> 00:27:36,560 Speaker 1: this songwriter actually get paid? Well, you know, there's this 409 00:27:36,600 --> 00:27:39,920 Speaker 1: whole group of people that ensures it. And even if 410 00:27:39,920 --> 00:27:44,320 Speaker 1: you're a junior level admin entry, you know, like a 411 00:27:44,400 --> 00:27:48,560 Speaker 1: data entry person. You know, you're helping a writer get 412 00:27:48,560 --> 00:27:51,720 Speaker 1: paid because you're putting in the information to help the 413 00:27:51,800 --> 00:27:55,439 Speaker 1: right Nothing happens with that the people behind the scenes. 414 00:27:56,640 --> 00:28:01,359 Speaker 1: If you could rebuild the publishing industry from the top down, 415 00:28:01,920 --> 00:28:06,040 Speaker 1: what would you change, Well, I would I would want 416 00:28:06,080 --> 00:28:09,040 Speaker 1: songwriters to get hayd more. Of course, that's an easy answer, 417 00:28:11,080 --> 00:28:13,280 Speaker 1: and I think that is the answer. Frankly a Charlie, 418 00:28:14,359 --> 00:28:17,080 Speaker 1: But I do think that we're on our way to 419 00:28:17,480 --> 00:28:23,320 Speaker 1: better awareness, but our partnerships and making sure that um 420 00:28:23,440 --> 00:28:25,520 Speaker 1: that more people are aware of what we're doing and 421 00:28:25,560 --> 00:28:28,359 Speaker 1: what our writers are doing. You know, these days, it 422 00:28:28,400 --> 00:28:31,240 Speaker 1: seems from the headlines you read in music trades that 423 00:28:31,400 --> 00:28:35,280 Speaker 1: credits on hit songs have become more litigious than ever. 424 00:28:36,200 --> 00:28:39,480 Speaker 1: Pop artists like Katie Perry and Lizzo have come under 425 00:28:39,520 --> 00:28:45,120 Speaker 1: fire for what others deem as referencing previously released material, 426 00:28:45,800 --> 00:28:48,640 Speaker 1: and with the Blurred Lines verdict awarding the estate of 427 00:28:48,680 --> 00:28:53,080 Speaker 1: Marvin Gay, there appear to be more ambulance chasers that 428 00:28:53,280 --> 00:29:00,600 Speaker 1: require musicologists to determine what came from what? Does Warner 429 00:29:00,680 --> 00:29:08,320 Speaker 1: Chapel employee musicologists not on staff. We usually use somebody 430 00:29:08,360 --> 00:29:11,400 Speaker 1: externally if we feel like we need to like in 431 00:29:11,520 --> 00:29:15,360 Speaker 1: neutral party that feels more comfortable. Has that been more 432 00:29:15,400 --> 00:29:19,360 Speaker 1: of an issue lately? The whole m this, this, this 433 00:29:19,760 --> 00:29:25,840 Speaker 1: chord structure, this melody, this note progression is previously existed. 434 00:29:26,320 --> 00:29:29,480 Speaker 1: I think songwriters are more aware of that. I do. 435 00:29:29,680 --> 00:29:33,560 Speaker 1: I've heard it from songwriters, and what I have heard 436 00:29:34,080 --> 00:29:37,760 Speaker 1: is that they just want to be more mindful as 437 00:29:37,760 --> 00:29:43,000 Speaker 1: they're writing or as their unit reviewing demos. Beyond that, 438 00:29:43,440 --> 00:29:47,920 Speaker 1: I haven't heard anything extra, but I do think people 439 00:29:48,000 --> 00:29:52,000 Speaker 1: are far more mindful. Maybe that is why there is 440 00:29:52,040 --> 00:29:55,920 Speaker 1: more of a trend of using, you know, making interprelations 441 00:29:56,040 --> 00:29:59,800 Speaker 1: or or sampling, because it's just acknowledging it. Because the 442 00:29:59,800 --> 00:30:04,280 Speaker 1: whole idea of like, oh I subconsciously incorporated something I'd 443 00:30:04,280 --> 00:30:08,520 Speaker 1: heard fifteen years ago feels like, you know, really flimsy 444 00:30:08,640 --> 00:30:12,760 Speaker 1: as a defense, you know, when when it does become litigious, 445 00:30:12,800 --> 00:30:16,480 Speaker 1: which sometimes it does, um, someone will come out and say, 446 00:30:16,560 --> 00:30:20,880 Speaker 1: this was my song from you know whatever. I've seen 447 00:30:20,920 --> 00:30:23,920 Speaker 1: it more often from my point of view, so it's 448 00:30:23,960 --> 00:30:29,440 Speaker 1: curious if you have. Yeah, I think that as much 449 00:30:29,480 --> 00:30:33,240 Speaker 1: as that maybe a flimsy defense, I think that probably 450 00:30:33,280 --> 00:30:36,000 Speaker 1: happens more than we think. You know, somebody has something 451 00:30:36,000 --> 00:30:39,880 Speaker 1: stuck in our head. I don't know where it came from, 452 00:30:40,000 --> 00:30:44,840 Speaker 1: so hey know, how are we mindful about that? There's 453 00:30:44,840 --> 00:30:48,640 Speaker 1: only you know, so many notes and so many melodies? 454 00:30:48,680 --> 00:30:52,880 Speaker 1: How do you continue to get creative and original? Um? 455 00:30:52,920 --> 00:30:56,560 Speaker 1: I mean obviously they're all sorts of thoughts about that 456 00:30:56,840 --> 00:31:00,680 Speaker 1: and where the where the line is drawn? What are 457 00:31:00,720 --> 00:31:04,920 Speaker 1: your goals for the year ahead. I think we're continuing 458 00:31:04,960 --> 00:31:10,360 Speaker 1: to see the world around us move so quickly, whether 459 00:31:10,400 --> 00:31:15,200 Speaker 1: it's technology, whether it's output of content, and we think 460 00:31:15,240 --> 00:31:17,959 Speaker 1: a lot about how we can continue to be nimble 461 00:31:18,440 --> 00:31:21,640 Speaker 1: in a world where things are changing so quickly. UM. 462 00:31:21,720 --> 00:31:26,080 Speaker 1: Whether it's making sure that underlying systems to get writers 463 00:31:26,080 --> 00:31:29,560 Speaker 1: paid or or to help move things along more quickly 464 00:31:30,040 --> 00:31:32,880 Speaker 1: are built in a way that they can always evolve 465 00:31:32,960 --> 00:31:36,840 Speaker 1: as technology evolves, or we're thinking about how to make 466 00:31:36,880 --> 00:31:42,680 Speaker 1: sure that our teams understand that relationship piece so if 467 00:31:43,080 --> 00:31:46,000 Speaker 1: things change rapidly or there's more and more content that 468 00:31:46,080 --> 00:31:48,520 Speaker 1: we need songs license for that, they're in a good 469 00:31:48,560 --> 00:31:52,800 Speaker 1: position to be able to um, think about how to 470 00:31:53,800 --> 00:31:59,440 Speaker 1: offer songs more quickly or deeply in our catalog. I 471 00:31:59,480 --> 00:32:04,160 Speaker 1: think that movement, the speed of how things are moving 472 00:32:04,480 --> 00:32:08,080 Speaker 1: is something that we think about all the time there 473 00:32:08,240 --> 00:32:12,320 Speaker 1: is a question about what it's going to look like 474 00:32:12,360 --> 00:32:18,040 Speaker 1: in versus UM. I talked earlier in our conversation about 475 00:32:18,080 --> 00:32:21,120 Speaker 1: how different the needs were or how different our jobs. 476 00:32:21,160 --> 00:32:24,320 Speaker 1: Whereas publishers even five and ten years ago trying to 477 00:32:24,320 --> 00:32:27,200 Speaker 1: get our songs heard, I think where you just have 478 00:32:27,320 --> 00:32:31,680 Speaker 1: to continuously be mindful of what that looks like. We 479 00:32:31,840 --> 00:32:35,240 Speaker 1: as Warner Chapel, are really trying to make sure that 480 00:32:35,320 --> 00:32:39,520 Speaker 1: we are signing writers and artists that are culturally significant. 481 00:32:39,600 --> 00:32:43,720 Speaker 1: We signed Strom May this year, which was so so incredible, 482 00:32:43,760 --> 00:32:46,360 Speaker 1: and obviously at the top of last year it was 483 00:32:46,400 --> 00:32:49,720 Speaker 1: the David Bowie catalog, and you know, we really think 484 00:32:49,760 --> 00:32:54,280 Speaker 1: a lot about those cultural moments, and UM, we think 485 00:32:54,320 --> 00:32:58,040 Speaker 1: a lot about international music. So who are the big 486 00:32:58,160 --> 00:33:04,280 Speaker 1: impactful songwriters in smaller territories around the world. UM, we're 487 00:33:04,280 --> 00:33:09,120 Speaker 1: seeing a lot of incredible engagement with local language songs 488 00:33:09,160 --> 00:33:13,920 Speaker 1: and music, and we're also thinking about how to make 489 00:33:14,000 --> 00:33:19,480 Speaker 1: sure that we are considering, you know, different translations of 490 00:33:19,480 --> 00:33:24,520 Speaker 1: our catalog songs in smaller territories because people are feeling 491 00:33:24,600 --> 00:33:29,120 Speaker 1: really connected to that local culture and that local scene. 492 00:33:29,960 --> 00:33:34,400 Speaker 1: So from the like practical systems, how do we move quickly. 493 00:33:34,920 --> 00:33:37,920 Speaker 1: That's one piece, and then there's like that cultural. How 494 00:33:37,920 --> 00:33:41,320 Speaker 1: do we really think about who we love, who we 495 00:33:41,360 --> 00:33:44,800 Speaker 1: feel we can add value, help impact, and what does 496 00:33:44,840 --> 00:33:47,920 Speaker 1: that mean for our business globally. I'd say those are 497 00:33:47,960 --> 00:33:53,520 Speaker 1: some of the things we're really focused on. Carry and Marshall, 498 00:33:54,280 --> 00:33:58,160 Speaker 1: thank you so much for being on Strictly Business. It's 499 00:33:58,200 --> 00:34:08,000 Speaker 1: my pleasure surely. M thanks for tuning into Variety Strictly Business. 500 00:34:08,360 --> 00:34:12,000 Speaker 1: This episode was edited by Jessica shall Boy. Please make 501 00:34:12,040 --> 00:34:15,120 Speaker 1: sure you subscribe to the podcast to hear future episodes 502 00:34:15,160 --> 00:34:19,560 Speaker 1: featuring conversations with media movers and shakers. Also leave a 503 00:34:19,600 --> 00:34:22,239 Speaker 1: review on Apple Podcasts and let us know how we're doing. 504 00:34:24,280 --> 00:34:24,320 Speaker 1: M