WEBVTT - Alberto Gallo on How the American Dream Turned into Greed and Inequality

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<v Speaker 1>Welcome to the Bloomberg p m L Podcast. I'm pim Fox.

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<v Speaker 1>Along with my co host Lisa A. Bramowitz. Each day

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<v Speaker 1>we bring you the most important, noteworthy, and useful interviews

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<v Speaker 1>L Podcast on Apple Podcasts, SoundCloud, and Bloomberg dot Com.

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<v Speaker 1>There's a story that caught my eye, how the American

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<v Speaker 1>Dream turned into greed and inequality. It was authored by

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<v Speaker 1>Alberto Gallo, portfolio manager and head of macro Strategies at

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<v Speaker 1>Algebra's Investments Limited in London, and he joins us now. Alberto,

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<v Speaker 1>I thought this was a fascinating piece that you authored.

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<v Speaker 1>The main point was that monetary policies have sort of

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<v Speaker 1>patched over a lot of sort of policy deficits and

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<v Speaker 1>have allowed the weakest links to just hack on credit

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<v Speaker 1>at the expense of actually improving their place in society.

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<v Speaker 1>Can you give us a sense of what has caused

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<v Speaker 1>us and what has allowed this and what the potential

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<v Speaker 1>consequences are. Good morning, Lisa. We have seen as investors

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<v Speaker 1>in the market every day every month in the last

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<v Speaker 1>nine years, markets rising, but our struggle is that this wealth,

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<v Speaker 1>this benefit hasn't reached the real economy. There's a big

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<v Speaker 1>divide between Wall Street and Main Street. And in the

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<v Speaker 1>end it's negative for everyone because we have seen that

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<v Speaker 1>countries become more and more split as they have and

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<v Speaker 1>they have not followed different political directions. Um. And also geographically,

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<v Speaker 1>you have areas which are very rich versus areas that

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<v Speaker 1>are very poor, like the West and East Coast versus

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<v Speaker 1>the Midwest, or in the in the UK, London versus

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<v Speaker 1>the rest of the country. So you have a very

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<v Speaker 1>usset rich but wage poor recovery. You have countries that

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<v Speaker 1>look very good in GDP terms, but look very bad

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<v Speaker 1>in the distribution of this wealth. The trickle down is

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<v Speaker 1>is some is an illusion, uh, and it generates political instability, Alberto,

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<v Speaker 1>Is this any different than it's always been? No, because

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<v Speaker 1>we are at the endpoint of a very long dead supercycle.

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<v Speaker 1>We started using credit to boost wealth with Nixon, with

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<v Speaker 1>Freddie May Fanny mac being created and privatized, with the

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<v Speaker 1>idea that you could replace productivity with a loan. The

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<v Speaker 1>American dream would be possible. You could go to university,

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<v Speaker 1>you can get a student loan, you could get a

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<v Speaker 1>mortgage just because Uncle Sam would help you to get that.

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<v Speaker 1>But then what happened is that all the tuition fees

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<v Speaker 1>started to go up, all the house prices started to

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<v Speaker 1>go up, and then you needed even more credit. So

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<v Speaker 1>they started really with the baby boomer generation, which and

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<v Speaker 1>with the government subsidy to private debt, which generated a

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<v Speaker 1>growth in debt to GDP private debt to GDP from

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<v Speaker 1>four So we used four dollars of debt private debt

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<v Speaker 1>to generate to to grow GDP GDP group, but private

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<v Speaker 1>debt outgrew GDP by four times between the sixties and

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<v Speaker 1>the two eight crisis. The US did it first, then

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<v Speaker 1>it was Europe done China in the last ten years.

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<v Speaker 1>The question is now you're at the end of the game.

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<v Speaker 1>Because interest rates are records low. You can't lower interest

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<v Speaker 1>rates even more so central banks have bought twenty three

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<v Speaker 1>dollars of assets around the world, but this is effectively

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<v Speaker 1>a debasement of money. Remember money is credit and credit

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<v Speaker 1>means faith in the system. When you depreciate money by

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<v Speaker 1>increasing the value of all the assets that money can buy,

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<v Speaker 1>you implicitly depreciate faith in the financial system, which is

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<v Speaker 1>why people today are looking at buying bitcoin and buying

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<v Speaker 1>gold or buying alternatives because they think that will be

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<v Speaker 1>even more q E and their money will be less

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<v Speaker 1>worth in the future. Uh. These are all shortcuts, um

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<v Speaker 1>for what politicians should have done, investing in productivity, investing

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<v Speaker 1>in education, giving everyone an opportunity, and we are I'm

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<v Speaker 1>sad today to see that politicians are cutting taxes for

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<v Speaker 1>the rich rather than investing in productivity. Alberto, is this

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<v Speaker 1>something you see as just a phenomenon of the last

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<v Speaker 1>fifty years, because you know, post a pre World War Two,

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<v Speaker 1>there were very few opportunities for financial assistance from the

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<v Speaker 1>government for just about anything. So I don't understand exactly

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<v Speaker 1>where this American dream that you're describing comes from, except

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<v Speaker 1>if you agree that it is an anomaly as a

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<v Speaker 1>result of the victory of the United States after the

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<v Speaker 1>Second World War, Because I mean, if you go back

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<v Speaker 1>a hundred years, hardly anybody owned their own home, and

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<v Speaker 1>now homeownership is let's say six However, we got here

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<v Speaker 1>and previously you had to put down a down payment

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<v Speaker 1>of about fifty So whatever the financial rigamarole, I'm wondering,

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<v Speaker 1>is it better now because we've appreciated people's lives and

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<v Speaker 1>maybe depreciated the value of money at the same time.

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<v Speaker 1>I in my view, we need to think about what's

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<v Speaker 1>the dream that we want? Is it about home ownership?

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<v Speaker 1>Does ome ownership make you happy? And today many young

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<v Speaker 1>people can't afford to buy a house um for example. Um,

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<v Speaker 1>but maybe we have substituted the idea of a dream,

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<v Speaker 1>the idea of home ownership, UM with with happiness. While

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<v Speaker 1>happiness is really linked to social mobility, to the chances

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<v Speaker 1>you have in life to end up in a better

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<v Speaker 1>position than your parents. And data today shows that social

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<v Speaker 1>mobility is actually lower in the US than it is

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<v Speaker 1>in Scandinavia for example, or in some other European countries

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<v Speaker 1>that have a much less dynamic economy. And more importantly, um,

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<v Speaker 1>even if you think that you may make it to

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<v Speaker 1>get to the one percent regardless of where you're born, Um,

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<v Speaker 1>do you want to be in a society where, in

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<v Speaker 1>particular the bottom cannot afford uh food? You know? Or

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<v Speaker 1>in the UK one third of children living poverty. Do

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<v Speaker 1>you want to be the successful person in a society

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<v Speaker 1>which is deeply divided and where nurses are on food banks?

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<v Speaker 1>So this this is I think the question we need

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<v Speaker 1>to ask all there too, just real quick, do you

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<v Speaker 1>think they were close to the breaking point at this

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<v Speaker 1>at this at this juncture. I think the question we

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<v Speaker 1>are increasing economists are asking themselves is about, you know,

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<v Speaker 1>some of the assumptions that we use in the last

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<v Speaker 1>twenty thirty years, and politicians, on the other hand, are

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<v Speaker 1>capitalizing on this inequality and this anger. Paradoxically, the irony

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<v Speaker 1>is that in the UK and the U S, which

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<v Speaker 1>are the most flexible economic systems, we have seen more

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<v Speaker 1>political protest vote, more anti establishment votes with you know,

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<v Speaker 1>the Trump administration and Brexit. But these um political moves,

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<v Speaker 1>the movements sometimes are associated with policies that are are

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<v Speaker 1>long term. We have been waiting for general electrics, grand

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<v Speaker 1>vision for how to proceed going forward after a pretty

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<v Speaker 1>horrible year. And here to explain to us, just to

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<v Speaker 1>give us a review of what this plan looks like,

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<v Speaker 1>is Brook Sutherland, an m and a columnist for Bloomberg

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<v Speaker 1>Goad Fly. Brooke, thank you so much for joining us.

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<v Speaker 1>I know today has been a crazy day for you.

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<v Speaker 1>The stock market is responding to ges plan, with the

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<v Speaker 1>shares down more than five cent. You had written long

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<v Speaker 1>ago GE needs to cut its dividend and it will.

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<v Speaker 1>Is this plan still not enough? It's not. And I

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<v Speaker 1>think you know, when we initially saw the dividend cut

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<v Speaker 1>this morning, I was thinking, Okay, well this is good.

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<v Speaker 1>They're being dramatic about it. It It was a fifty cut.

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<v Speaker 1>That was what people were facting and what they sort

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<v Speaker 1>of needed to do. And then they came out with

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<v Speaker 1>their slide deck with their numbers. And when you sort

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<v Speaker 1>of drill down into what those numbers are, I think

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<v Speaker 1>you have to wonder if they did go far enough

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<v Speaker 1>or if maybe they should have cut the divid in more.

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<v Speaker 1>And you know, I think that's raising questions for people.

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<v Speaker 1>I think the other thing is that Flannery promised this

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<v Speaker 1>comprehensive review and we didn't. Yeah. Sorry, um. And if

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<v Speaker 1>you know, he I believe him when he says he

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<v Speaker 1>really drilled down through these businesses and looked at you know,

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<v Speaker 1>units within businesses and everything. But what we got is

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<v Speaker 1>kind of I mean, like, you know, they're talking about

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<v Speaker 1>getting rid of the industrial solutions business, which is great

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<v Speaker 1>because they've already sold that, so then you know it's

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<v Speaker 1>not new. And they're talking about lighting and transportation and

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<v Speaker 1>these are all sort of ancillary businesses that people were

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<v Speaker 1>already expecting them to divest. There's no real new surprising,

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<v Speaker 1>you know, grab your attention at AGY here, and I

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<v Speaker 1>think you know what that means is that we're just

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<v Speaker 1>basically looking at a few years of a really tough

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<v Speaker 1>slog at GE. They're committed to staying in markets like power,

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<v Speaker 1>and power is not going to get better for at

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<v Speaker 1>least a few years, even by g s own admission,

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<v Speaker 1>and you know, some analysts worry it might not ever

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<v Speaker 1>get better. It might just sort of trend down to

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<v Speaker 1>this new normal of lower profitability. And I think you know,

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<v Speaker 1>if you were looking for radical change, this this is

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<v Speaker 1>not it. What about the sell off of the majority

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<v Speaker 1>stake in Baker Hughes. That's new ish, But gees prior

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<v Speaker 1>management had communicated that a spinoff of that or some

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<v Speaker 1>sort of investor was possible when they announced this deal,

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<v Speaker 1>and that's something that investors have been speculating about basically

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<v Speaker 1>ever since they decided that they were going to buy

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<v Speaker 1>the Baker Hughes business and emerge it in this combined entity.

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<v Speaker 1>So this is the first time ge has publicly said, yes,

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<v Speaker 1>we're looking at that, but they've sort of indicated it's possible,

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<v Speaker 1>and people have been expecting that to come, so, you know,

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<v Speaker 1>I think that is a good step, but that's also

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<v Speaker 1>not the kind of thing that they're going to be

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<v Speaker 1>able to do tomorrow. They own, you know, nearly six

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<v Speaker 1>of this business. If you sold that all right now,

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<v Speaker 1>you're not going to get a great price for it.

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<v Speaker 1>Um They're going to have to do it in stages.

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<v Speaker 1>They probably have to wait a while for some of

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<v Speaker 1>these commodity markets to recover. I'm wondering about whether they're

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<v Speaker 1>gonna have to cut the divid in more. I think

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<v Speaker 1>that that is sort of the question, and I you know,

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<v Speaker 1>I don't think we would expect anything, you know, in

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<v Speaker 1>the coming months or anything like that. I think a

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<v Speaker 1>lot of it's going to depend on how team plays out.

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<v Speaker 1>But when you look at those numbers, I think it

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<v Speaker 1>does make you nervous. And even after they cut it,

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<v Speaker 1>they're still going to have one of the highest dividend

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<v Speaker 1>payout ratios among high grade industrials. Talking about high grade,

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<v Speaker 1>I know that g E is on watch for downgrade,

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<v Speaker 1>and you know that I'm obsessed with bonds, so I

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<v Speaker 1>was looking at their von price action and in fact,

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<v Speaker 1>the market is treating them as though they have already

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<v Speaker 1>been downgraded to the lowest rung of investment grade. I

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<v Speaker 1>have to think that's also a headwind because that raises

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<v Speaker 1>their borrowing costs going forward. No, absolutely, and you know

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<v Speaker 1>they're borrowing about six billion to front pay their pension

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<v Speaker 1>um and you know, but you can't just keep going

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<v Speaker 1>to the vond market to keep your business going so

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<v Speaker 1>well fair enough, but um, yeah, you know. I I

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<v Speaker 1>just think that there was so much hype for this event,

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<v Speaker 1>and part of that is g s own fault. I mean,

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<v Speaker 1>the way that they set this up. This November date

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<v Speaker 1>has been on the calendar since September, and then we

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<v Speaker 1>had that horrible earnings report and they kept promising to wait,

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<v Speaker 1>wait with us until we get to November. We're gonna

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<v Speaker 1>tell you this grand plan. And it's basically a reiteration

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<v Speaker 1>with maybe a little bit more details here and there

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<v Speaker 1>of what they said on that third quarter earnings call.

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<v Speaker 1>And so you know, they sort of set themselves up

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<v Speaker 1>for this where they really sort of promised something grand

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<v Speaker 1>and this is not This is not it. I mean,

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<v Speaker 1>this is maybe the best that they can do, and

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<v Speaker 1>maybe this is the what they think is right, But

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<v Speaker 1>this is not the kind of thing that's going to

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<v Speaker 1>be a magic fix for g stock. Is there a

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<v Speaker 1>is there a thought you have about the compensation plan

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<v Speaker 1>that has been announced because they seem to at least

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<v Speaker 1>be putting their own money where their mouth is in

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<v Speaker 1>terms of compensation. Is going to be in stock? No

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<v Speaker 1>more of these long term performance awards, well, some of

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<v Speaker 1>it's going to be in stock, more of it than

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<v Speaker 1>it was before. I think, you know, that's certainly going

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<v Speaker 1>to be a good step. UM. A lot of investors

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<v Speaker 1>were looking at these big payouts that that former executives

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<v Speaker 1>got in cash at times when the company was struggling,

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<v Speaker 1>when you know, what's stock price was not delivering for investors. UM.

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<v Speaker 1>So I think that certainly was a watch item. I

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<v Speaker 1>think this is a good step. I do think you

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<v Speaker 1>have to wonder if down the road there's going to

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<v Speaker 1>be any sort of clawbacks of what was paid to

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<v Speaker 1>former executives UM and if that should be including perhaps

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<v Speaker 1>I mean, you know, I don't think anything has been

0:12:51.040 --> 0:12:53.640
<v Speaker 1>proposed yet, but I know this is something that investors

0:12:53.640 --> 0:12:56.120
<v Speaker 1>I've talked to are wondering about and whether there's any

0:12:56.160 --> 0:12:58.800
<v Speaker 1>grounds there. UM or you know, the head of the

0:12:58.840 --> 0:13:01.280
<v Speaker 1>power business, Steve Bowles. He ran that business for a

0:13:01.360 --> 0:13:05.160
<v Speaker 1>very long time, and John Flannery is basically saying it

0:13:05.240 --> 0:13:08.000
<v Speaker 1>was his fault. It was poor execution. You know, power

0:13:08.080 --> 0:13:11.240
<v Speaker 1>is a troubled market, but we were worse off than

0:13:11.240 --> 0:13:13.360
<v Speaker 1>other people in the power market because of the way

0:13:13.360 --> 0:13:16.200
<v Speaker 1>we handled that business. Well, investors seem to agree with you.

0:13:16.280 --> 0:13:19.160
<v Speaker 1>The shares of Gear down more than five percent right now.

0:13:19.280 --> 0:13:21.680
<v Speaker 1>Thanks very much for being with us. Brook Sutherland is

0:13:21.960 --> 0:13:25.600
<v Speaker 1>m and A. Thomas Bloomberg Gadfly. All things mergers and

0:13:25.679 --> 0:13:43.160
<v Speaker 1>acquisitions much appreciated. Not shopping on Ali Baba Group holding site,

0:13:43.280 --> 0:13:45.600
<v Speaker 1>well you were one of the few, not one of

0:13:45.640 --> 0:13:49.520
<v Speaker 1>the many. The site generated more than twenty five billion

0:13:49.600 --> 0:13:54.680
<v Speaker 1>dollars in sales in China's Singles Day, the perhaps largest

0:13:54.720 --> 0:13:56.920
<v Speaker 1>retail shopping day in the world. Here to tell us

0:13:56.920 --> 0:13:59.840
<v Speaker 1>more about it is Shura over Day. Our technology columnist

0:14:00.000 --> 0:14:03.200
<v Speaker 1>are Bloomberg gad Fly and you can follow Shira on

0:14:03.240 --> 0:14:06.320
<v Speaker 1>Twitter at Shira over Day. Of course, shar thanks for

0:14:06.360 --> 0:14:10.239
<v Speaker 1>coming into the studio. What is why is this so important?

0:14:11.040 --> 0:14:15.480
<v Speaker 1>So Ali Baba essentially created this fake shopping holiday which

0:14:15.480 --> 0:14:18.320
<v Speaker 1>they hold on November eleven every year, and it is

0:14:18.360 --> 0:14:22.760
<v Speaker 1>basically sort of a celebration of shopping and frankly, it's

0:14:22.800 --> 0:14:24.960
<v Speaker 1>a marketing event for Ali Blab, but it's a way

0:14:25.000 --> 0:14:28.160
<v Speaker 1>to draw attention to themselves from all across the globe

0:14:28.480 --> 0:14:32.920
<v Speaker 1>from these enormous sums of sales that they do every year. Yeah, well,

0:14:32.920 --> 0:14:34.840
<v Speaker 1>I mean they're not alone, right, because Amazon also has

0:14:34.880 --> 0:14:37.760
<v Speaker 1>Cyber Monday. I mean, why not create an artificial holiday

0:14:37.760 --> 0:14:40.360
<v Speaker 1>to to have people spend money on your site. The

0:14:40.400 --> 0:14:44.480
<v Speaker 1>fact though, that people spent twenty five point three billion

0:14:44.480 --> 0:14:46.920
<v Speaker 1>dollars in sales is remarkable now, I mean, can you

0:14:46.920 --> 0:14:48.880
<v Speaker 1>put this in a perspective and is this just sort

0:14:48.880 --> 0:14:51.440
<v Speaker 1>of a blow away as far as what people were expecting.

0:14:51.720 --> 0:14:54.400
<v Speaker 1>It is a staggering number. And we should remember that

0:14:54.960 --> 0:14:59.160
<v Speaker 1>China is the largest um market in the in the world,

0:14:59.360 --> 0:15:03.000
<v Speaker 1>both for or electronic commerce and for a number of

0:15:03.000 --> 0:15:05.080
<v Speaker 1>people on the internet, so the numbers in China are

0:15:05.080 --> 0:15:09.320
<v Speaker 1>always going to be big. But billion is roughly equivalent

0:15:09.360 --> 0:15:13.840
<v Speaker 1>to the total quarterly sales on eBay, so and that

0:15:13.880 --> 0:15:15.520
<v Speaker 1>was done in a single day, So it's a lot.

0:15:15.880 --> 0:15:19.680
<v Speaker 1>But it's also important to remember that Ali Baba, unlike Amazon,

0:15:19.760 --> 0:15:24.240
<v Speaker 1>to which it's frequently compared doesn't make money directly from

0:15:24.320 --> 0:15:27.000
<v Speaker 1>merchandise sales, or doesn't make the majority of its money

0:15:27.000 --> 0:15:30.560
<v Speaker 1>from merchandise sales. It makes money from the merchants who

0:15:30.640 --> 0:15:35.640
<v Speaker 1>advertise to make those sales on ali Baba. So the

0:15:35.760 --> 0:15:39.920
<v Speaker 1>actual total daily sales, even on a marketing day, are

0:15:40.000 --> 0:15:44.680
<v Speaker 1>not really that material to Ali Baba. Do they make

0:15:44.760 --> 0:15:47.840
<v Speaker 1>money in terms of margin on this kind of stuff?

0:15:47.840 --> 0:15:50.520
<v Speaker 1>I mean because that you can have a artificial shopping day,

0:15:50.560 --> 0:15:53.000
<v Speaker 1>cut the prices, you get great sales, and then you

0:15:53.040 --> 0:15:56.000
<v Speaker 1>go back to the other three something days of the

0:15:56.080 --> 0:15:58.400
<v Speaker 1>year and you realize, although you gotta make up for

0:15:58.440 --> 0:16:00.880
<v Speaker 1>that one bad day we had. Well, I think the

0:16:00.880 --> 0:16:04.120
<v Speaker 1>better question is do the merchants who sell their stuff

0:16:04.160 --> 0:16:06.360
<v Speaker 1>through ali Baba make money? And I don't know, and

0:16:06.400 --> 0:16:09.160
<v Speaker 1>I think it probably varies a lot by merchant um. Again,

0:16:09.240 --> 0:16:12.560
<v Speaker 1>because ali Baba is not selling products directly, it's more

0:16:12.560 --> 0:16:16.400
<v Speaker 1>of a middleman. For companies that are selling directly to consumers,

0:16:16.440 --> 0:16:19.040
<v Speaker 1>their sales tend to be pretty profitable because they're they're

0:16:19.120 --> 0:16:21.600
<v Speaker 1>essentially making money from advertising, which is a high margin

0:16:21.640 --> 0:16:25.080
<v Speaker 1>business for most digital media companies are digital advertising companies.

0:16:25.240 --> 0:16:27.960
<v Speaker 1>So Shara, you know me really well, and I imagine

0:16:27.960 --> 0:16:30.280
<v Speaker 1>you were expecting me to ask about bonds because Ali

0:16:30.360 --> 0:16:33.280
<v Speaker 1>Baba is selling some and the US asking me about

0:16:34.720 --> 0:16:37.040
<v Speaker 1>flow flow your mind. Um, but you know Ali Baba

0:16:37.120 --> 0:16:41.960
<v Speaker 1>selling seven billion dollars in US dollar denominated bonds pricing

0:16:42.000 --> 0:16:45.080
<v Speaker 1>at some point this week. This is the first sale

0:16:45.280 --> 0:16:48.840
<v Speaker 1>of the company in the U S Why they just

0:16:48.880 --> 0:16:51.280
<v Speaker 1>sold all this like material? They? I mean they why

0:16:51.280 --> 0:16:53.400
<v Speaker 1>do they need money? I mean, I think the answer

0:16:53.480 --> 0:16:56.400
<v Speaker 1>to any tech companies selling debt these days is because

0:16:56.440 --> 0:17:01.160
<v Speaker 1>they can. Um that we've seen the the last few years. Um.

0:17:01.320 --> 0:17:05.399
<v Speaker 1>Now seven the top seven companies in the public companies

0:17:05.440 --> 0:17:09.120
<v Speaker 1>in the world by stock market value or all tech companies, um.

0:17:09.359 --> 0:17:12.000
<v Speaker 1>And you know investors see that and are willing to

0:17:12.040 --> 0:17:15.960
<v Speaker 1>loan money to these companies because of their enormous size, profitability,

0:17:16.000 --> 0:17:18.800
<v Speaker 1>and market power. Right. But you know, if I could

0:17:18.800 --> 0:17:21.399
<v Speaker 1>borrow money at a four percent rate or four and

0:17:21.400 --> 0:17:23.720
<v Speaker 1>a half percent rate, unless I'm going to use it

0:17:23.800 --> 0:17:26.040
<v Speaker 1>for something, it's a drag, right, I mean, is it

0:17:26.200 --> 0:17:29.000
<v Speaker 1>going to be for refinancing debt? Is it that they're

0:17:29.000 --> 0:17:32.160
<v Speaker 1>going to build out operations in the US. Is there

0:17:32.200 --> 0:17:34.520
<v Speaker 1>a sense of what it's going to be going toward? Right,

0:17:34.560 --> 0:17:37.080
<v Speaker 1>whether it's true that Ali Baba does have debt that

0:17:37.160 --> 0:17:39.520
<v Speaker 1>they're trying to refinance, so certainly that's part of it,

0:17:39.560 --> 0:17:41.720
<v Speaker 1>and they weren't very explicit about what they will do

0:17:41.760 --> 0:17:43.840
<v Speaker 1>with the money. But it's also true that Ali Baba

0:17:43.960 --> 0:17:47.440
<v Speaker 1>has been an acquisitive company. They invest a lot, both

0:17:47.520 --> 0:17:50.400
<v Speaker 1>in startups and in other companies around the world, not

0:17:50.480 --> 0:17:53.000
<v Speaker 1>so much in the United States, but um certainly in

0:17:53.040 --> 0:17:55.679
<v Speaker 1>their home country and in places like the Middle East.

0:17:56.040 --> 0:17:59.520
<v Speaker 1>And this is a company that has global ambitions. Again,

0:17:59.560 --> 0:18:04.879
<v Speaker 1>maybe not US ambitions, but um global US ambitions. You know.

0:18:04.920 --> 0:18:08.280
<v Speaker 1>One of the things I noted about this particular Singles

0:18:08.359 --> 0:18:11.680
<v Speaker 1>Day is that Ali Baba has rolled out a kind

0:18:11.680 --> 0:18:16.720
<v Speaker 1>of artificial intelligence fashion aid as well as an artificial

0:18:16.800 --> 0:18:20.800
<v Speaker 1>reality game. So in a variety of restaurants, and I

0:18:20.840 --> 0:18:25.280
<v Speaker 1>believe in some select malls, you can go online, you

0:18:25.400 --> 0:18:29.560
<v Speaker 1>play an artificial reality game, you earn coupons that are

0:18:29.600 --> 0:18:34.360
<v Speaker 1>then valid for shopping on Ali Baba's site. I'm wondering

0:18:34.440 --> 0:18:37.760
<v Speaker 1>is that something of a strategy that could be adopted

0:18:37.800 --> 0:18:40.080
<v Speaker 1>in the United States. I mean, we don't see anything

0:18:40.160 --> 0:18:44.680
<v Speaker 1>like that, this merging of online shopping, but with online

0:18:44.720 --> 0:18:47.240
<v Speaker 1>game playing in the real world. So I think two things.

0:18:47.359 --> 0:18:51.679
<v Speaker 1>One is that artificial intelligence and virtual reality, these are

0:18:51.720 --> 0:18:54.639
<v Speaker 1>sort of buzzwords that every company is going to dabble

0:18:54.680 --> 0:18:57.840
<v Speaker 1>in UM and TBD whether that will be an effective

0:18:57.840 --> 0:19:02.080
<v Speaker 1>sales strategy. But the second point is that I think

0:19:02.359 --> 0:19:04.600
<v Speaker 1>ali Baba to the extent that we have not really

0:19:04.720 --> 0:19:08.200
<v Speaker 1>seen here in the US. They have been very savvy

0:19:08.240 --> 0:19:13.080
<v Speaker 1>about uniting online and physical commerce, and again in a

0:19:13.119 --> 0:19:15.199
<v Speaker 1>way that even a company like a smart company like

0:19:15.240 --> 0:19:18.240
<v Speaker 1>Amazon has not really done, including in groceries by the way,

0:19:18.320 --> 0:19:21.320
<v Speaker 1>where Ali Baba is trying to sort of do that

0:19:21.440 --> 0:19:24.200
<v Speaker 1>merging that Amazon is also trying to do a physical

0:19:24.200 --> 0:19:27.200
<v Speaker 1>grocery shopping and digital grocery shopping. Of course, ali Baba

0:19:27.240 --> 0:19:28.879
<v Speaker 1>also has the benefit of not having to deal with

0:19:29.000 --> 0:19:31.479
<v Speaker 1>different security and privacy rules, and they can use all

0:19:31.520 --> 0:19:36.440
<v Speaker 1>of their data to monopolize their client customer. The Chinese

0:19:36.440 --> 0:19:40.160
<v Speaker 1>technology giants have certain advantages that US tech giants don't have. True,

0:19:40.280 --> 0:19:43.040
<v Speaker 1>that's the diplomatic way of putting it. Shira Day, thank

0:19:43.040 --> 0:19:45.600
<v Speaker 1>you so much for joining us. As always, Shira Ovidate,

0:19:45.640 --> 0:19:49.520
<v Speaker 1>technology columnist for Bloomberg gad Flyer. Stuff is great. Read

0:19:49.520 --> 0:20:05.080
<v Speaker 1>it Bloomberg dot com, slash goad fly shares of Mattel

0:20:05.280 --> 0:20:09.280
<v Speaker 1>soaring up more than the stock of Hasbro, up about

0:20:09.280 --> 0:20:12.920
<v Speaker 1>six and a half percent. Will these two toymakers come together, Well,

0:20:13.000 --> 0:20:16.280
<v Speaker 1>let's bring in Sarah Halzac, our retail columnist our Bloomberg

0:20:16.320 --> 0:20:19.840
<v Speaker 1>gad Fly, and she joins us from our Bloomberg studios

0:20:19.920 --> 0:20:23.280
<v Speaker 1>in Washington, d C. Sarah, what can you tell us

0:20:23.280 --> 0:20:27.040
<v Speaker 1>about this potential merger? We're gonna see hot wheels driving

0:20:27.040 --> 0:20:30.240
<v Speaker 1>around the monopoly board soon. Yeah, I think there's a

0:20:30.240 --> 0:20:32.760
<v Speaker 1>good chance of it. And here's why. The toy industry

0:20:32.960 --> 0:20:35.440
<v Speaker 1>is really in a place of big change right now,

0:20:35.640 --> 0:20:38.440
<v Speaker 1>and I think Hasbro and Mattel could confront it better together.

0:20:38.840 --> 0:20:40.720
<v Speaker 1>So one thing is that these companies are having to

0:20:40.760 --> 0:20:43.879
<v Speaker 1>develop new core competencies. As we all know, play is

0:20:43.920 --> 0:20:48.119
<v Speaker 1>getting more digital. They can't just make molded plastic blocks anymore. Um.

0:20:48.280 --> 0:20:51.720
<v Speaker 1>They have to learn how to make YouTube videos, apps,

0:20:51.960 --> 0:20:54.360
<v Speaker 1>and even get onto the big screen, as Hasbro has

0:20:54.400 --> 0:20:56.879
<v Speaker 1>done with My Little Pony movie. So they have to

0:20:56.920 --> 0:20:58.560
<v Speaker 1>learn how to do new things and they can probably

0:20:58.560 --> 0:21:01.960
<v Speaker 1>do that better together. Well, I'm just wondering, Sarah, why

0:21:02.000 --> 0:21:06.040
<v Speaker 1>this didn't happen earlier, because the retail industry and even

0:21:06.080 --> 0:21:09.560
<v Speaker 1>the toy industry has been under pressure for a while. Yeah,

0:21:09.600 --> 0:21:11.920
<v Speaker 1>it's a good question, Um, but I think one thing

0:21:11.960 --> 0:21:14.840
<v Speaker 1>we can consider is how the toy industry in particular

0:21:14.880 --> 0:21:19.919
<v Speaker 1>has been looking, and in fact, were blockbuster years for

0:21:19.920 --> 0:21:22.600
<v Speaker 1>the industry. I think was its best year in over

0:21:22.640 --> 0:21:24.840
<v Speaker 1>a decade. And you had a number of different things

0:21:24.840 --> 0:21:27.760
<v Speaker 1>fueling that. It's a really strong year for movies. For example,

0:21:27.840 --> 0:21:30.560
<v Speaker 1>that was when Star Wars first came back after about

0:21:30.560 --> 0:21:33.879
<v Speaker 1>ten years of no new films. You had properties like shopkins,

0:21:33.960 --> 0:21:35.760
<v Speaker 1>You had all sorts of things that were sort of

0:21:35.960 --> 0:21:38.520
<v Speaker 1>a rising tide lifting all boats in the toy industry,

0:21:38.760 --> 0:21:41.600
<v Speaker 1>sort of making things look good and making tough decisions

0:21:41.600 --> 0:21:45.119
<v Speaker 1>like this look less urgent. Is this going. Is this

0:21:45.160 --> 0:21:50.120
<v Speaker 1>potential combination going to affect companies that the license their

0:21:50.160 --> 0:21:53.680
<v Speaker 1>products and their brands to the toy makers in order

0:21:53.720 --> 0:21:56.720
<v Speaker 1>to make their products, whether it is a Disney or

0:21:56.760 --> 0:22:00.680
<v Speaker 1>a movie maker. Yeah, I think that's still kind of

0:22:00.760 --> 0:22:04.200
<v Speaker 1>clarifying itself, to be honest, because, um, it is true

0:22:04.200 --> 0:22:06.760
<v Speaker 1>that they'll have some competing licenses. One will have a

0:22:06.760 --> 0:22:09.359
<v Speaker 1>license for d C comics, one will have a license

0:22:09.359 --> 0:22:13.040
<v Speaker 1>for Marvel comics, and sort of what challenges that presents

0:22:13.119 --> 0:22:14.960
<v Speaker 1>or what weakal issues that presents that they were to

0:22:15.000 --> 0:22:18.240
<v Speaker 1>get together, I think is still clarifying at this point.

0:22:18.600 --> 0:22:20.600
<v Speaker 1>Do you have a sense of whether the Toys r

0:22:20.640 --> 0:22:25.359
<v Speaker 1>US bankruptcy kind of pushed this into high gear. I

0:22:25.400 --> 0:22:27.760
<v Speaker 1>think it's fair to say that it probably did in

0:22:28.080 --> 0:22:30.720
<v Speaker 1>the sense that, you know, Mittel really took a bath

0:22:30.760 --> 0:22:34.720
<v Speaker 1>after its latest earnings report, um, when sales just plummeted,

0:22:34.760 --> 0:22:37.120
<v Speaker 1>and they attributed about half of that decline in North America.

0:22:37.160 --> 0:22:41.600
<v Speaker 1>Eleven percent of that eleven line was because of the

0:22:41.640 --> 0:22:44.520
<v Speaker 1>Toys r US bankruptcy, and uh, you know, Mitchel just

0:22:44.600 --> 0:22:47.080
<v Speaker 1>lost so much market value after that that I think

0:22:47.080 --> 0:22:50.600
<v Speaker 1>it suddenly became a much more attractive takeover target. What

0:22:50.680 --> 0:22:53.840
<v Speaker 1>are some of the potential obstacles from an antitrust perspective

0:22:53.840 --> 0:22:57.720
<v Speaker 1>other than those license deals? Yeah, simply just that, Um,

0:22:57.920 --> 0:23:01.200
<v Speaker 1>these companies are so huge, right Um, them and Lego

0:23:01.320 --> 0:23:04.400
<v Speaker 1>are clearly the titans of the toy industry. Uh. So

0:23:04.800 --> 0:23:07.479
<v Speaker 1>that's said, though, the toy industry is more fragmented than

0:23:07.520 --> 0:23:09.480
<v Speaker 1>we sometimes think, and I think even if you look

0:23:09.520 --> 0:23:11.480
<v Speaker 1>at what's going to be hot this holiday season, you

0:23:11.480 --> 0:23:13.840
<v Speaker 1>can see that so hatch moles are projected to be

0:23:13.880 --> 0:23:15.840
<v Speaker 1>a huge seller. Well, those are made by spin Master.

0:23:15.920 --> 0:23:19.200
<v Speaker 1>They're not made by Hasbro or Mattel. Fingerlings are flying

0:23:19.200 --> 0:23:22.200
<v Speaker 1>off shelves and around eBay for much higher prices. Those

0:23:22.240 --> 0:23:25.160
<v Speaker 1>are made by a small company called Wowie. So shopkins

0:23:25.160 --> 0:23:27.639
<v Speaker 1>are made by Moose Toys, a small company based in Australia.

0:23:27.720 --> 0:23:30.359
<v Speaker 1>So there definitely will be some hurdles there since it

0:23:30.400 --> 0:23:32.879
<v Speaker 1>has Brown Mattel are so large. But the market is

0:23:33.200 --> 0:23:35.359
<v Speaker 1>a bit more broken up than you might expect. I'm

0:23:35.359 --> 0:23:38.119
<v Speaker 1>feeling this pit of doom in my stomach because I

0:23:38.160 --> 0:23:40.000
<v Speaker 1>haven't heard of some of those things that I know

0:23:40.080 --> 0:23:42.840
<v Speaker 1>my children will be asking for them. So I'm concerned.

0:23:43.440 --> 0:23:47.840
<v Speaker 1>I'm looking at hate you don't you don't know hatchem

0:23:47.359 --> 0:23:50.960
<v Speaker 1>I like. I like giving them a brown, brown paper

0:23:50.960 --> 0:23:53.880
<v Speaker 1>bag and telling them to make a puppet. But just

0:23:53.880 --> 0:23:56.360
<v Speaker 1>just lastly, you know, I'm just wondering. You know, yes,

0:23:56.440 --> 0:23:58.760
<v Speaker 1>a combination makes sense given the pressures, but will this

0:23:58.920 --> 0:24:02.919
<v Speaker 1>materially change the dynamic at all? With the competent competition

0:24:02.960 --> 0:24:07.240
<v Speaker 1>from Amazon and other sources. It might give them more

0:24:08.040 --> 0:24:11.680
<v Speaker 1>power frankly in dealing with Amazon to you know, dictate

0:24:11.760 --> 0:24:13.679
<v Speaker 1>pricing and that kind of thing. So it could be

0:24:13.680 --> 0:24:15.680
<v Speaker 1>helpful in that way, and then I think the other

0:24:15.680 --> 0:24:17.320
<v Speaker 1>thing to think about is just what this does for

0:24:17.359 --> 0:24:20.920
<v Speaker 1>them in emerging markets. What we know is that the growth,

0:24:21.080 --> 0:24:22.879
<v Speaker 1>the majority of growth in the toy industry over the

0:24:22.880 --> 0:24:25.280
<v Speaker 1>next five years is absolutely going to come not from

0:24:25.280 --> 0:24:28.680
<v Speaker 1>North America but from emerging markets, and the power that

0:24:28.800 --> 0:24:31.399
<v Speaker 1>these companies combined would have in dealing with Ali Baba,

0:24:31.440 --> 0:24:34.160
<v Speaker 1>for example, might be helpful to them in their growth

0:24:34.160 --> 0:24:36.359
<v Speaker 1>mission as well. Sarah Hawzac, thank you so much for

0:24:36.440 --> 0:24:40.040
<v Speaker 1>joining us. Sarah Howzac is a retail columnist with Bloomberg Godfly,

0:24:40.560 --> 0:24:44.040
<v Speaker 1>and she joins us from our studio in Washington, d C.

0:24:44.320 --> 0:24:46.080
<v Speaker 1>Just to give you a sense of how the shares

0:24:46.080 --> 0:24:48.960
<v Speaker 1>are responding to this potential combination. Mattel shares up more

0:24:49.000 --> 0:24:52.399
<v Speaker 1>than twenty percent, Hasbro shares up more than six and

0:24:52.400 --> 0:24:55.920
<v Speaker 1>a half percent, So certainly it's being cheered on the street.

0:24:56.040 --> 0:24:58.720
<v Speaker 1>It's still unclear to me whether they could compete with

0:24:58.720 --> 0:25:02.320
<v Speaker 1>an Amazon or even some local kinds of alliances with

0:25:02.400 --> 0:25:05.480
<v Speaker 1>some of these upstart uh you know, toymakers that have

0:25:05.600 --> 0:25:09.719
<v Speaker 1>less overhead and just saying wow, we fingerlings and hatch themles.

0:25:09.800 --> 0:25:14.159
<v Speaker 1>You're gonna hear a lot about Thanks for listening. To

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<v Speaker 1>the Bloomberg P and L podcast. You can subscribe and

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<v Speaker 1>listen to interviews at Apple Podcasts, SoundCloud, or whatever podcast

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<v Speaker 1>platform you prefer. I'm pim Fox. I'm on Twitter at

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<v Speaker 1>pim Fox. I'm on Twitter at Lisa Abramo. It's one

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<v Speaker 1>before the podcast. You can always catch us worldwide on

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<v Speaker 1>Bloomberg Radio