1 00:00:10,680 --> 00:00:15,200 Speaker 1: Hello, and welcome to another episode of the Odd Lots Podcast. 2 00:00:15,280 --> 00:00:19,720 Speaker 1: I'm Joe Wisenthal and I'm Tracy Alloway. Tracy, you know, 3 00:00:19,800 --> 00:00:23,400 Speaker 1: there's this weird thing going on. There's always weird things 4 00:00:23,440 --> 00:00:25,439 Speaker 1: going on. Yeah, I was gonna say, you have to 5 00:00:25,520 --> 00:00:28,880 Speaker 1: narrow it down. I'm gonna I'm gonna narrow it down. 6 00:00:29,200 --> 00:00:32,800 Speaker 1: There's this weird thing going on right now where investors 7 00:00:32,840 --> 00:00:37,840 Speaker 1: are really excited about car companies, even though car companies 8 00:00:37,920 --> 00:00:40,320 Speaker 1: are like barely selling any cars these days because of 9 00:00:40,320 --> 00:00:45,440 Speaker 1: the chip shortage. Yeah. I have noticed this too, particularly 10 00:00:45,479 --> 00:00:48,839 Speaker 1: by the way over um in China, Like, there is 11 00:00:48,920 --> 00:00:53,320 Speaker 1: just a massive amount of capital moving into cars at 12 00:00:53,360 --> 00:00:58,080 Speaker 1: the moment, but it's concentrated in one particular type of car, 13 00:00:58,200 --> 00:01:01,279 Speaker 1: which would be you know, electric nicles or um some 14 00:01:01,360 --> 00:01:04,360 Speaker 1: sort of hybrid plug in type things. Like. We have 15 00:01:04,480 --> 00:01:09,200 Speaker 1: seen so much money move into that space recently, and 16 00:01:09,240 --> 00:01:13,639 Speaker 1: I think part of it is the enthusiasm for tech 17 00:01:13,959 --> 00:01:17,160 Speaker 1: that we saw last year, Right, People are looking for 18 00:01:17,200 --> 00:01:21,360 Speaker 1: those big structural shifts, and the idea of electric cars 19 00:01:21,520 --> 00:01:25,400 Speaker 1: is definitely one of those things. The weird thing though, too, 20 00:01:25,480 --> 00:01:27,160 Speaker 1: And you know, I'll move it back to the US 21 00:01:27,240 --> 00:01:30,640 Speaker 1: perspective for a second is like, okay, everyone knows like Tesla, 22 00:01:30,840 --> 00:01:33,600 Speaker 1: it's done sort of this way. It was way out 23 00:01:33,640 --> 00:01:37,720 Speaker 1: ahead of the space and the legacy automakers have you know, 24 00:01:38,080 --> 00:01:40,560 Speaker 1: are catching up and they're rolling out more and more 25 00:01:40,600 --> 00:01:43,920 Speaker 1: electric vehicles, but like they're getting a lot of credit 26 00:01:43,959 --> 00:01:47,400 Speaker 1: for it, at least recently like four past a billion dollars. 27 00:01:47,440 --> 00:01:49,640 Speaker 1: It's not like these companies are like crushing it yet 28 00:01:49,680 --> 00:01:51,559 Speaker 1: as far as I can tell on the e vs, 29 00:01:52,000 --> 00:01:54,360 Speaker 1: but they're getting a lot of credit for it. And 30 00:01:54,480 --> 00:01:58,240 Speaker 1: as you mentioned, sales exploding in China. It's just investors 31 00:01:58,720 --> 00:02:01,760 Speaker 1: not only seemed to rate like uh be bullshvs, but 32 00:02:01,800 --> 00:02:04,040 Speaker 1: really just think like there's gonna be tons of winners 33 00:02:04,080 --> 00:02:07,320 Speaker 1: into space. It's it's a is a lot of optimism. Yeah, 34 00:02:07,360 --> 00:02:09,720 Speaker 1: well it kind of begs the question as well, like 35 00:02:09,800 --> 00:02:13,640 Speaker 1: how much does it take for an old school car 36 00:02:13,760 --> 00:02:18,200 Speaker 1: company to convert itself into an electric vehicle manufacturer? And 37 00:02:18,240 --> 00:02:21,400 Speaker 1: here I have to admit I really don't know anything 38 00:02:21,520 --> 00:02:26,320 Speaker 1: about the technical differences between building gas powered car versus 39 00:02:26,440 --> 00:02:29,520 Speaker 1: an electric car, but it seems to me like you 40 00:02:29,639 --> 00:02:34,040 Speaker 1: cannot just flip a switch and suddenly go into you know, 41 00:02:34,200 --> 00:02:38,760 Speaker 1: procuring batteries and making e V s. So I'm very 42 00:02:38,760 --> 00:02:43,240 Speaker 1: curious how much of this, this narrative about the old 43 00:02:43,320 --> 00:02:48,079 Speaker 1: school auto companies suddenly becoming e V manufacturers, how much 44 00:02:48,120 --> 00:02:51,320 Speaker 1: of that is hype versus reality. There's so many questions 45 00:02:51,360 --> 00:02:53,520 Speaker 1: I have on that, Like, you know, one of the 46 00:02:53,520 --> 00:02:56,680 Speaker 1: themes that we've talked to on many episodes, especially with 47 00:02:56,840 --> 00:03:00,320 Speaker 1: advanced manufacturing, is this idea of like so of like 48 00:03:00,320 --> 00:03:03,040 Speaker 1: tacit knowledge is something Dan Long talks a lot about. 49 00:03:03,320 --> 00:03:05,760 Speaker 1: Something we've talked a lot about our semi conductor episodes, 50 00:03:05,800 --> 00:03:08,320 Speaker 1: like do you just have the institutional knowledge to abuild 51 00:03:08,320 --> 00:03:11,040 Speaker 1: these things? And then you're right, like there are different processes. 52 00:03:11,040 --> 00:03:12,560 Speaker 1: I remember we had a good story a couple of 53 00:03:12,600 --> 00:03:16,359 Speaker 1: years ago about the unions in Germany being very anxious 54 00:03:16,360 --> 00:03:19,360 Speaker 1: about the EV transition because there are fewer parts in 55 00:03:19,480 --> 00:03:22,240 Speaker 1: theory that means for your workers. So all kinds of 56 00:03:22,320 --> 00:03:25,480 Speaker 1: huge questions about how this is going to work and 57 00:03:25,520 --> 00:03:30,480 Speaker 1: what what the EV transformation will look like, and like you, 58 00:03:30,880 --> 00:03:33,040 Speaker 1: I really just like don't know much about this stuff, 59 00:03:33,200 --> 00:03:35,320 Speaker 1: but it's happening so fast that I think we better, 60 00:03:35,520 --> 00:03:38,880 Speaker 1: we better catch up. Yeah, let's do it, let's do it. 61 00:03:38,920 --> 00:03:42,760 Speaker 1: I am very excited for today's guest, we are going 62 00:03:42,760 --> 00:03:45,000 Speaker 1: to be speaking to Nett Bullard. He is the chief 63 00:03:45,080 --> 00:03:48,640 Speaker 1: content officer at Bloomberg and e F and one of 64 00:03:48,680 --> 00:03:52,840 Speaker 1: the most knowledgeable people here at Bloomberg about all types 65 00:03:52,880 --> 00:03:57,160 Speaker 1: of things ev energy, transitions, energy, tech, cars and all 66 00:03:57,200 --> 00:03:59,840 Speaker 1: of it. Neat, thank you so much for joining us, 67 00:04:00,320 --> 00:04:03,080 Speaker 1: Joe and Tracy, thank you for having me. As I 68 00:04:03,200 --> 00:04:06,360 Speaker 1: used to say in radio, long time listener, first time caller, 69 00:04:06,680 --> 00:04:09,480 Speaker 1: so a treat to be here. Thank you so much. 70 00:04:09,600 --> 00:04:11,920 Speaker 1: So to get it right off the bat, like the 71 00:04:12,040 --> 00:04:15,800 Speaker 1: evy revolution is on right, like this is happening. That's right. 72 00:04:15,840 --> 00:04:19,040 Speaker 1: I mean, we're right now at a position of let's see, 73 00:04:19,360 --> 00:04:22,240 Speaker 1: ten years ago, less than a tenth of a percent 74 00:04:22,880 --> 00:04:27,359 Speaker 1: sales of global cars were electric, and the third quarter 75 00:04:27,400 --> 00:04:32,120 Speaker 1: of last year it was ten globally. And there is 76 00:04:32,160 --> 00:04:35,400 Speaker 1: of course some regional difference within that. As you can imagine. 77 00:04:36,120 --> 00:04:40,719 Speaker 1: China finished the year in December more than EV sales, 78 00:04:40,760 --> 00:04:42,680 Speaker 1: and that's the world's biggest car market. That was three 79 00:04:42,720 --> 00:04:47,240 Speaker 1: point three million evs sold. Europe was about seventeen and 80 00:04:47,240 --> 00:04:49,320 Speaker 1: a half percent. It's probably gonna end of the year, ABU, 81 00:04:50,640 --> 00:04:53,200 Speaker 1: the US and the rest of North America a little 82 00:04:53,200 --> 00:04:56,240 Speaker 1: bit lagging, you know, about ness than four percent in 83 00:04:56,279 --> 00:04:59,839 Speaker 1: the in the fourth quarter or third quarter rather, but Nonethele, 84 00:05:00,279 --> 00:05:03,520 Speaker 1: the trend very clearly is the electric vehicle's friend in 85 00:05:03,560 --> 00:05:06,280 Speaker 1: this case. I mean, this is something that looks like 86 00:05:06,640 --> 00:05:10,240 Speaker 1: a very classic steep part of the ES curve in 87 00:05:10,320 --> 00:05:14,680 Speaker 1: and exponential growth, and it's happening much more rapidly than 88 00:05:14,720 --> 00:05:17,880 Speaker 1: even a lot of people embedded in the space would 89 00:05:17,880 --> 00:05:21,360 Speaker 1: have expected. And so it's really a fascinating time. And 90 00:05:21,440 --> 00:05:23,760 Speaker 1: not just because you know, a lot of units are 91 00:05:23,760 --> 00:05:27,400 Speaker 1: being moved in cars, but because, as you hinted at Joe, 92 00:05:27,480 --> 00:05:30,599 Speaker 1: there are a lot of other industries adjacent to that, 93 00:05:30,680 --> 00:05:32,719 Speaker 1: and I think, you know, we can have time to 94 00:05:32,800 --> 00:05:36,160 Speaker 1: explore that maybe today, that it's so much more than 95 00:05:36,200 --> 00:05:39,000 Speaker 1: just the car in terms of adjacent industries, things that 96 00:05:39,080 --> 00:05:42,680 Speaker 1: flow into and out of this, what it means for 97 00:05:43,120 --> 00:05:47,240 Speaker 1: all kinds of stuff, for the built environment, for behaviors 98 00:05:47,240 --> 00:05:52,760 Speaker 1: that customers have, and for new competitions probably emerging and 99 00:05:52,760 --> 00:05:56,919 Speaker 1: new coalitions emerging between all of these different sectors that 100 00:05:57,000 --> 00:05:59,880 Speaker 1: might previously not have had much of a connection. So 101 00:06:00,279 --> 00:06:04,600 Speaker 1: can I just ask, I suppose the most basic question here, 102 00:06:04,760 --> 00:06:09,480 Speaker 1: and you mentioned that demand for electric vehicles has really 103 00:06:09,520 --> 00:06:14,160 Speaker 1: taken off in recent years. What is driving those sales, Like, 104 00:06:14,360 --> 00:06:19,080 Speaker 1: what is the attraction of an electric vehicle to a 105 00:06:19,120 --> 00:06:22,960 Speaker 1: normal buyer who's out there thinking of getting a new car. 106 00:06:23,800 --> 00:06:25,880 Speaker 1: So there's there's there's probably three things at the point. 107 00:06:26,120 --> 00:06:32,320 Speaker 1: One undoubtedly is policy, so policies that either put limits 108 00:06:32,400 --> 00:06:35,040 Speaker 1: on the amount of emissions per kilometer or mild driven 109 00:06:35,400 --> 00:06:39,800 Speaker 1: in some jurisdictions, or policies that incentivized buying an EV, 110 00:06:39,960 --> 00:06:42,559 Speaker 1: which is a relatively common thing here in the United 111 00:06:42,560 --> 00:06:45,720 Speaker 1: States at the federal and the state level. The other 112 00:06:46,200 --> 00:06:50,440 Speaker 1: is this sort of industrial reorganization that some companies have 113 00:06:50,640 --> 00:06:52,760 Speaker 1: done around this that just sort of made it a 114 00:06:52,800 --> 00:06:56,440 Speaker 1: decision that, you know, going towards things that are mechanically 115 00:06:56,600 --> 00:07:00,240 Speaker 1: simpler may be advantageous for their for their few, your 116 00:07:00,279 --> 00:07:03,840 Speaker 1: production um. And then there's also, you know, the element 117 00:07:03,920 --> 00:07:07,120 Speaker 1: that consumers. It turns out in many cases actually like 118 00:07:07,440 --> 00:07:11,200 Speaker 1: the electric vehicle experience, and I think we should probably 119 00:07:11,480 --> 00:07:15,560 Speaker 1: widen out what that experience means. Obviously, driving wise, it's 120 00:07:15,680 --> 00:07:19,320 Speaker 1: very different. It's almost impossible to find somebody who's driven 121 00:07:19,360 --> 00:07:21,680 Speaker 1: an EV for the first time. It doesn't say, Wow, 122 00:07:21,720 --> 00:07:24,840 Speaker 1: that's a great driving experience. But it's also a buying 123 00:07:24,880 --> 00:07:28,080 Speaker 1: experience that's very different for many people. And you know, 124 00:07:28,160 --> 00:07:31,240 Speaker 1: it's it's something that that falls into a an interesting 125 00:07:31,240 --> 00:07:34,800 Speaker 1: place I think in our individual capital stack. Like for 126 00:07:34,920 --> 00:07:37,560 Speaker 1: most people, of cars probably the second biggest thing that 127 00:07:37,640 --> 00:07:41,320 Speaker 1: they acquire in their life after a house. But most 128 00:07:41,320 --> 00:07:44,480 Speaker 1: people were probably acquiring more cars than they are houses 129 00:07:44,520 --> 00:07:46,800 Speaker 1: every time. And there's all kinds of other stuff that 130 00:07:46,840 --> 00:07:49,040 Speaker 1: goes with it. There's he the hedonic signaling of who 131 00:07:49,080 --> 00:07:51,320 Speaker 1: you want people to think you are, what you are 132 00:07:51,320 --> 00:07:55,000 Speaker 1: aligned to. You know, how do you drive technology? I mean, 133 00:07:55,040 --> 00:07:57,280 Speaker 1: anybody can have an iPhone, not everybody can yet have 134 00:07:57,760 --> 00:08:00,400 Speaker 1: an electric vehicle, but you you can do a lot 135 00:08:00,440 --> 00:08:02,720 Speaker 1: of signaling with it. And and one thing that I 136 00:08:02,760 --> 00:08:05,760 Speaker 1: think is unique and talking about this big sector that 137 00:08:05,960 --> 00:08:10,400 Speaker 1: intersects all these other relatively stayed things like electricity or 138 00:08:10,440 --> 00:08:14,760 Speaker 1: oil and gas, is that there's an element of personal 139 00:08:14,880 --> 00:08:18,160 Speaker 1: choice here and style. But that is a challenge for 140 00:08:18,240 --> 00:08:20,840 Speaker 1: a lot of long term planners to think of because 141 00:08:21,080 --> 00:08:23,440 Speaker 1: it's never really been a thing. It hasn't hasn't been 142 00:08:23,520 --> 00:08:25,960 Speaker 1: much of a powertrain choice in cars from like a 143 00:08:26,040 --> 00:08:30,000 Speaker 1: hundred and twenty years really until really right now. So 144 00:08:30,120 --> 00:08:34,520 Speaker 1: I strongly. I still have a regular annult car internal 145 00:08:34,559 --> 00:08:36,839 Speaker 1: combustion engine, but I think, you know, the next time 146 00:08:36,880 --> 00:08:38,160 Speaker 1: I got a car, it's gonna be an e V. 147 00:08:38,440 --> 00:08:41,520 Speaker 1: And I had that experience where I drove someone's and 148 00:08:41,520 --> 00:08:43,720 Speaker 1: it's just like so smooth and nice. And then I 149 00:08:43,720 --> 00:08:45,240 Speaker 1: went back to my car and it's like, you know, 150 00:08:45,280 --> 00:08:46,880 Speaker 1: did that thing where like sort of like coughs and 151 00:08:46,960 --> 00:08:49,240 Speaker 1: hiccups to start type And as I got and you 152 00:08:49,280 --> 00:08:51,520 Speaker 1: know what, it felt like. It felt like going from 153 00:08:51,640 --> 00:08:54,439 Speaker 1: an iPhone back to like a flip phone. It was 154 00:08:54,480 --> 00:08:58,079 Speaker 1: just like, well, and I this analogy is not bad, actually, Joey, 155 00:08:58,320 --> 00:09:01,120 Speaker 1: you've gone back to candy bar que is and physical 156 00:09:01,240 --> 00:09:06,599 Speaker 1: clicks as opposed to a seamless kind of universal service experience. 157 00:09:07,320 --> 00:09:09,360 Speaker 1: So you hinted at this and then you said something 158 00:09:09,360 --> 00:09:11,480 Speaker 1: specific and like, Okay, this is going to hit so 159 00:09:11,559 --> 00:09:15,439 Speaker 1: many different adjacent industries because it's not just a technological change. 160 00:09:15,520 --> 00:09:18,959 Speaker 1: It's going to change everything. You said, the buying experience 161 00:09:19,080 --> 00:09:22,000 Speaker 1: is fundamentally different, which of course calls to mind the 162 00:09:22,160 --> 00:09:25,160 Speaker 1: power of the dealer networks of the legacy automakers. We 163 00:09:25,200 --> 00:09:28,040 Speaker 1: know that dealers are politically powerful, and you know there's 164 00:09:28,080 --> 00:09:30,680 Speaker 1: this sole established way people go to a car and 165 00:09:30,720 --> 00:09:34,200 Speaker 1: they haggle and they get off and you know, uh 166 00:09:34,480 --> 00:09:37,280 Speaker 1: a year of satellite radio, et cetera. What makes the 167 00:09:37,280 --> 00:09:41,560 Speaker 1: buying experience unique for evs? Why will that inevitably change? Well, 168 00:09:41,559 --> 00:09:43,320 Speaker 1: I should I should qualify that a little bit, which 169 00:09:43,320 --> 00:09:46,520 Speaker 1: is that it's it's for the hure play EV companies, 170 00:09:46,679 --> 00:09:49,319 Speaker 1: they're just doing direct sales. The challenge I think is 171 00:09:49,360 --> 00:09:52,160 Speaker 1: going to come about for a GM or a FORD 172 00:09:52,280 --> 00:09:55,760 Speaker 1: or a VW group that obviously has this huge embedded 173 00:09:55,760 --> 00:09:58,640 Speaker 1: dealer network that it works with that wants to sell things, 174 00:09:59,080 --> 00:10:01,680 Speaker 1: you know, to get the to get that undercoat, to 175 00:10:01,800 --> 00:10:04,920 Speaker 1: get the four mats thrown in. You know, you've got 176 00:10:04,920 --> 00:10:07,720 Speaker 1: to maybe cut a deal on your your service schedule 177 00:10:07,840 --> 00:10:10,440 Speaker 1: or something like that. So you've got kind of two 178 00:10:10,440 --> 00:10:13,520 Speaker 1: poles set up, which is one we haven't we have 179 00:10:13,600 --> 00:10:16,800 Speaker 1: a new product, and if we're going to stand up 180 00:10:16,800 --> 00:10:19,520 Speaker 1: in a new market, why not just do it differently? 181 00:10:19,520 --> 00:10:22,080 Speaker 1: I mean, the Internet does exist for all of these companies, 182 00:10:22,760 --> 00:10:25,360 Speaker 1: and if you can kind of force a lot of 183 00:10:25,360 --> 00:10:27,760 Speaker 1: your energy and attention into the web interface, you can 184 00:10:27,800 --> 00:10:32,439 Speaker 1: probably save on other things versus you know, putting putting 185 00:10:32,440 --> 00:10:35,760 Speaker 1: the car into a new electric car into a universe 186 00:10:35,800 --> 00:10:40,920 Speaker 1: of other existing models, wherein you're presenting a choice within 187 00:10:41,080 --> 00:10:43,640 Speaker 1: a brand that may be kind of challenging, and that 188 00:10:43,800 --> 00:10:47,480 Speaker 1: itself implies all kinds of different stuff about how well 189 00:10:47,559 --> 00:10:51,120 Speaker 1: does the sales staff know to sell an enter field book? 190 00:10:51,160 --> 00:10:54,080 Speaker 1: Do they know that, do they know the KPIs to 191 00:10:54,240 --> 00:10:58,600 Speaker 1: talk about when they're pitching it, do they know the specs? 192 00:10:58,760 --> 00:11:01,079 Speaker 1: And also do they know what kind of experienced sort 193 00:11:01,080 --> 00:11:03,400 Speaker 1: that they could promise down the line. But there's a 194 00:11:03,400 --> 00:11:06,320 Speaker 1: wrinkle to that, which is that you know, um, you 195 00:11:06,400 --> 00:11:08,760 Speaker 1: handed at this in your introduction. You know, uh, the 196 00:11:08,800 --> 00:11:11,720 Speaker 1: engine and a BMW has got hundreds of moving cards, 197 00:11:12,200 --> 00:11:15,920 Speaker 1: the murder in electric vehicle has a few dozen, and 198 00:11:15,960 --> 00:11:19,439 Speaker 1: the battery itself is something that has much less complication 199 00:11:19,520 --> 00:11:22,160 Speaker 1: to it in one sense, in terms of mechanical moving 200 00:11:22,240 --> 00:11:25,640 Speaker 1: parts than the entire power train of an internal combustion 201 00:11:25,679 --> 00:11:28,240 Speaker 1: engine vehicle. And that's a long way of saying that 202 00:11:28,280 --> 00:11:32,720 Speaker 1: there's a huge amount of embedded attention and business in 203 00:11:32,920 --> 00:11:36,880 Speaker 1: the maintenance schedule for keeping a bunch of hot, contacting 204 00:11:36,920 --> 00:11:41,840 Speaker 1: metal parts that need lubrication and precision matching to work. 205 00:11:42,760 --> 00:11:44,960 Speaker 1: In the business like that, that's a huge part of 206 00:11:44,960 --> 00:11:47,160 Speaker 1: the business. In fact, the last time I got an 207 00:11:47,160 --> 00:11:50,880 Speaker 1: internal combustion engine car, I have a Subaru outbag. I 208 00:11:50,920 --> 00:11:53,800 Speaker 1: actually had to essentially sign a waiver top out of 209 00:11:53,920 --> 00:11:56,120 Speaker 1: the maintenance schedule that they wanted to try to sell me. 210 00:11:56,520 --> 00:11:58,959 Speaker 1: Because that that's a big part of the recurring revenue 211 00:11:58,960 --> 00:12:03,200 Speaker 1: relationship that are the card dealers have with individuals. So 212 00:12:03,760 --> 00:12:07,560 Speaker 1: we we've we've created this this inherent tension between not 213 00:12:07,600 --> 00:12:10,319 Speaker 1: only what you're selling, but how you're selling, and also 214 00:12:10,480 --> 00:12:12,320 Speaker 1: what people need to know and how they need to 215 00:12:12,320 --> 00:12:14,800 Speaker 1: convey that selling experience and stuff like that. And yes, 216 00:12:14,880 --> 00:12:18,480 Speaker 1: it's gotten a huge amount of pushback from the dealers 217 00:12:18,520 --> 00:12:21,600 Speaker 1: and as you, as you indicated, dealers are very very 218 00:12:21,600 --> 00:12:24,840 Speaker 1: powerful locally. I mean pretty much every jurisdiction in the 219 00:12:24,880 --> 00:12:28,280 Speaker 1: United States has got some kind of card dealer in it, 220 00:12:29,080 --> 00:12:32,880 Speaker 1: versus not every jurisdiction having say, an auto manufacturer in it, 221 00:12:33,000 --> 00:12:53,160 Speaker 1: and even fewer that have purely electric manufacture. So, just 222 00:12:53,280 --> 00:12:57,679 Speaker 1: on a related note to the differences in the buying experience, 223 00:12:57,720 --> 00:13:00,680 Speaker 1: could you maybe walk us through the different fronts in 224 00:13:01,280 --> 00:13:06,199 Speaker 1: manufacturing a traditional car versus an electric vehicle. And I 225 00:13:06,640 --> 00:13:10,200 Speaker 1: guess one thing I'm curious about is whether or not 226 00:13:11,360 --> 00:13:18,000 Speaker 1: something like building e vs actually requires a different work culture, 227 00:13:18,160 --> 00:13:22,280 Speaker 1: I guess, to building traditional vehicles. You know, people think 228 00:13:22,320 --> 00:13:27,520 Speaker 1: of companies like Tesla as hardcore tech, you know, really innovating, 229 00:13:27,760 --> 00:13:31,360 Speaker 1: doing something new, and when people look at GM, they 230 00:13:31,360 --> 00:13:33,679 Speaker 1: tend to think of an old school car company, and 231 00:13:33,760 --> 00:13:37,160 Speaker 1: it just seems like there's a big cultural divide there. 232 00:13:37,920 --> 00:13:40,920 Speaker 1: Now there's there's absolutely a big cultural divide, and I 233 00:13:40,920 --> 00:13:42,800 Speaker 1: think we should sort of clarify a couple of things. 234 00:13:42,800 --> 00:13:46,600 Speaker 1: So manufacturing the body of a car, if it's going 235 00:13:46,640 --> 00:13:49,920 Speaker 1: to be stamped steel, you know, if you're going to 236 00:13:50,000 --> 00:13:53,040 Speaker 1: be putting seats into it, if it's going to have 237 00:13:53,080 --> 00:13:56,600 Speaker 1: windshields and windscreens, it's going to have wheels and tires 238 00:13:56,640 --> 00:14:00,880 Speaker 1: and breaks. These things are largely coming from the same 239 00:14:00,960 --> 00:14:03,840 Speaker 1: kind of supply chains and the same type of manufacturing. 240 00:14:03,920 --> 00:14:06,800 Speaker 1: But it's kind of the core I p. And I 241 00:14:06,840 --> 00:14:11,320 Speaker 1: would also say a lot of the corporate identity elements 242 00:14:11,400 --> 00:14:14,160 Speaker 1: that are kind of in fundamental conflict as you move 243 00:14:14,600 --> 00:14:17,840 Speaker 1: from internal combustion engine to e v s, and that's 244 00:14:18,280 --> 00:14:25,640 Speaker 1: the replacement of this massively complex and massively precise set 245 00:14:25,680 --> 00:14:28,560 Speaker 1: of things that have been optimized for more than a 246 00:14:28,640 --> 00:14:33,880 Speaker 1: hundred years to take things, take a fuel aeroson wise 247 00:14:33,960 --> 00:14:38,720 Speaker 1: it exploded, turn that into momentum that then it makes 248 00:14:38,760 --> 00:14:41,840 Speaker 1: the vehicle move, and that then also in the process 249 00:14:42,240 --> 00:14:46,120 Speaker 1: dissipates heat, gets rid of gases and all these things, 250 00:14:46,920 --> 00:14:50,640 Speaker 1: and in the process of course, moves the vehicle, replacing 251 00:14:50,640 --> 00:14:56,360 Speaker 1: it with a large, sealed up more or less inert 252 00:14:56,600 --> 00:15:01,800 Speaker 1: slab of electronics that is oftentimes integrated somewhere else. And 253 00:15:01,840 --> 00:15:05,360 Speaker 1: then motors that may or may not be made in 254 00:15:05,480 --> 00:15:09,240 Speaker 1: house by an auto company and then put together in 255 00:15:09,280 --> 00:15:11,440 Speaker 1: a in a in a package that looks the same 256 00:15:11,480 --> 00:15:13,680 Speaker 1: on the surface and that does the same job. It's 257 00:15:13,680 --> 00:15:17,600 Speaker 1: still moving a car, but that definitely kind of changes 258 00:15:17,720 --> 00:15:22,240 Speaker 1: the frontier of where companies see a lot of their identity. 259 00:15:22,320 --> 00:15:24,920 Speaker 1: Like a great example here is that as that Honda 260 00:15:25,000 --> 00:15:28,080 Speaker 1: in Korea has just closed, it's R and D center 261 00:15:28,600 --> 00:15:31,760 Speaker 1: that develops new internal combustion engines that they've had this 262 00:15:31,840 --> 00:15:35,400 Speaker 1: for thirty nine years, Like this was a massive part 263 00:15:35,480 --> 00:15:38,680 Speaker 1: of the company's identity to be stood up as an 264 00:15:38,680 --> 00:15:43,280 Speaker 1: independent company was to do this. You know, the chief 265 00:15:43,280 --> 00:15:45,400 Speaker 1: of R and D there said that, you know, it's 266 00:15:45,400 --> 00:15:48,960 Speaker 1: an inevitable to convert into electrification, and that our engine 267 00:15:48,960 --> 00:15:51,560 Speaker 1: development is a great achievement, but we must change the 268 00:15:51,640 --> 00:15:55,640 Speaker 1: system to create future innovation based on this great asset 269 00:15:55,720 --> 00:15:59,280 Speaker 1: from the path. So I guess it's a big psychological moment, 270 00:15:59,440 --> 00:16:03,360 Speaker 1: like you know, what, what battle are you fighting technically 271 00:16:03,400 --> 00:16:06,680 Speaker 1: within the automobile? Is it for greater efficiency? Is it 272 00:16:06,720 --> 00:16:10,520 Speaker 1: for more speed and power and torque? All of those 273 00:16:10,520 --> 00:16:13,800 Speaker 1: things that used to run through hundreds of moving parts 274 00:16:13,840 --> 00:16:19,280 Speaker 1: being integrated into an engine and through a very sophisticated 275 00:16:19,360 --> 00:16:22,600 Speaker 1: R and D apparatus are now having to rotate completely. 276 00:16:22,680 --> 00:16:27,520 Speaker 1: And it is a really important question to ask, like 277 00:16:27,680 --> 00:16:30,040 Speaker 1: how much of that can carry over from one place 278 00:16:30,080 --> 00:16:33,480 Speaker 1: to another. Now, assembling a car carries over, but making 279 00:16:33,640 --> 00:16:36,120 Speaker 1: and making a battery pack and a motor maybe just not. 280 00:16:37,080 --> 00:16:40,040 Speaker 1: So you actually just mentioned one question, Um that I 281 00:16:40,080 --> 00:16:43,880 Speaker 1: wanted to ask, which is where do batteries actually come 282 00:16:43,920 --> 00:16:48,200 Speaker 1: from for electric vehicles? And do any e V manufacturers 283 00:16:48,480 --> 00:16:52,880 Speaker 1: actually make their own batteries. Yes, Tescam makes its own 284 00:16:53,200 --> 00:16:56,160 Speaker 1: for long term of course, in partnership with Pana sonic Um. 285 00:16:56,200 --> 00:16:59,200 Speaker 1: There are a number of manufacturers not far from you 286 00:16:59,600 --> 00:17:02,720 Speaker 1: in southern China, S A, T, L and B y D. 287 00:17:03,280 --> 00:17:07,000 Speaker 1: There's there's an increasing interest in doing manufacturing in Europe 288 00:17:07,040 --> 00:17:11,000 Speaker 1: and some here in the America's as well. And again 289 00:17:11,000 --> 00:17:13,160 Speaker 1: this this will be an intriguing question to see how 290 00:17:13,160 --> 00:17:16,240 Speaker 1: it plays out in terms of do companies have our 291 00:17:16,280 --> 00:17:19,119 Speaker 1: company is able to I don't know, better leverage their 292 00:17:19,160 --> 00:17:22,919 Speaker 1: supply chains by being diverse, having a number of suppliers, 293 00:17:23,119 --> 00:17:25,520 Speaker 1: or are they better off taking everything in the house, 294 00:17:26,040 --> 00:17:28,760 Speaker 1: you know. On the motors side, the analogy would be 295 00:17:28,800 --> 00:17:31,280 Speaker 1: that many automakers may do their R and D, but 296 00:17:31,320 --> 00:17:36,000 Speaker 1: they have a third party here, one supplier that manufactures motors. 297 00:17:36,000 --> 00:17:38,040 Speaker 1: So it's you know, it's a bit of it's a 298 00:17:38,040 --> 00:17:41,560 Speaker 1: bit of both at the moment. But but again it's 299 00:17:41,640 --> 00:17:44,520 Speaker 1: very very different, and it's very highly concentrated at the moment, 300 00:17:44,960 --> 00:17:48,680 Speaker 1: given given the fact that so much of this capability 301 00:17:48,840 --> 00:17:52,160 Speaker 1: is it China and the rest of East Asia. God, 302 00:17:52,280 --> 00:17:55,400 Speaker 1: you know, there are so many different avenues we could 303 00:17:55,440 --> 00:17:57,359 Speaker 1: go down, and already feel like Tracy, We're gonna have 304 00:17:57,400 --> 00:18:00,360 Speaker 1: to do like ten episodes this here, because I'm sure 305 00:18:00,400 --> 00:18:03,240 Speaker 1: I could ask an hour's worth of questions necessarily, like 306 00:18:03,240 --> 00:18:07,639 Speaker 1: just on battery manufacture and then of course the chemicals 307 00:18:07,680 --> 00:18:11,920 Speaker 1: and commodities that go into battery manufacturer. So like it's already, 308 00:18:11,960 --> 00:18:13,960 Speaker 1: like my head is like spinning out at different thoughts. 309 00:18:14,000 --> 00:18:16,560 Speaker 1: But I want to go back to this question of 310 00:18:17,200 --> 00:18:22,440 Speaker 1: what becomes of a of a automaker's identity in this 311 00:18:22,640 --> 00:18:24,960 Speaker 1: sort of evy world. And something I'm sort of like 312 00:18:25,000 --> 00:18:28,320 Speaker 1: wondering about is, you know, and like the late nineties 313 00:18:28,640 --> 00:18:32,320 Speaker 1: with the personal computer, and suddenly it's like, okay, everyone 314 00:18:32,400 --> 00:18:35,560 Speaker 1: just like puts the same operating system in the computer, 315 00:18:35,920 --> 00:18:38,840 Speaker 1: and everyone puts the same Intel chip in it, and 316 00:18:38,920 --> 00:18:42,560 Speaker 1: suddenly all these like computer makers more or less lose 317 00:18:42,600 --> 00:18:44,960 Speaker 1: their identity, and you know, we can sort of remember 318 00:18:44,960 --> 00:18:46,960 Speaker 1: all the ones that fell by the wayside, like Compact 319 00:18:47,000 --> 00:18:50,800 Speaker 1: and so forth. Is there a risk that that happens 320 00:18:50,960 --> 00:18:54,080 Speaker 1: in autos where the tech sort of is really happening 321 00:18:54,160 --> 00:18:57,480 Speaker 1: somewhere else and they're sort of like assembling the same 322 00:18:57,520 --> 00:18:59,880 Speaker 1: parts as everyone else and don't really have any sort 323 00:18:59,920 --> 00:19:03,760 Speaker 1: of unique purpose anymore. It's a really great question, And 324 00:19:03,760 --> 00:19:05,840 Speaker 1: I actually like this analogy because I can put it 325 00:19:05,920 --> 00:19:08,560 Speaker 1: right back into a question, which is, if we think 326 00:19:08,600 --> 00:19:10,920 Speaker 1: back to the late nineties, was there anybody who came 327 00:19:10,960 --> 00:19:14,040 Speaker 1: be it as like I'm a compact guy. Sorry, you know, 328 00:19:14,359 --> 00:19:16,919 Speaker 1: I'm a gateway. I'm a gateway man, my family has 329 00:19:16,920 --> 00:19:19,240 Speaker 1: been a gateway. Man that song I'm ever going to 330 00:19:19,400 --> 00:19:23,120 Speaker 1: use for my desktop PC. Like Dell almost got there, 331 00:19:23,160 --> 00:19:26,159 Speaker 1: They'll almost got dude, You're getting a Dell, right, Yeah, 332 00:19:26,160 --> 00:19:29,280 Speaker 1: that was the closest it almost got there. I would 333 00:19:29,280 --> 00:19:32,680 Speaker 1: say Apple has definitely carved that territory, even for people 334 00:19:32,680 --> 00:19:35,240 Speaker 1: who spent some sort of years in the technical wilderness 335 00:19:35,320 --> 00:19:39,199 Speaker 1: with with Apples. But I think the auto identity is 336 00:19:39,240 --> 00:19:41,679 Speaker 1: not only deeper, but I mean it is really like 337 00:19:41,800 --> 00:19:46,880 Speaker 1: multi generational. My family as F one, not for it's 338 00:19:47,119 --> 00:19:51,760 Speaker 1: F one, and they've had since we since my stepfather 339 00:19:51,800 --> 00:19:55,600 Speaker 1: was buying them off construction site seventies. Like that identity 340 00:19:55,720 --> 00:19:59,200 Speaker 1: is as old as I am in a sense, and 341 00:19:59,280 --> 00:20:02,640 Speaker 1: so is definitely a challenge for the big manufacturer, which 342 00:20:02,720 --> 00:20:05,760 Speaker 1: is you know where where does the kind of the 343 00:20:06,119 --> 00:20:11,160 Speaker 1: loyalty lie within? That is case in which people saying 344 00:20:11,160 --> 00:20:12,800 Speaker 1: like I love the F one fifty, but now that 345 00:20:12,800 --> 00:20:16,360 Speaker 1: it's gone electric, I won't buy anything from four or 346 00:20:16,480 --> 00:20:19,000 Speaker 1: on the other hand, and this is data from Ford 347 00:20:19,560 --> 00:20:23,520 Speaker 1: last month, is it the case that by electrifying an 348 00:20:23,800 --> 00:20:28,440 Speaker 1: iconic nameplate the Machi and the F one fift lightning, 349 00:20:29,040 --> 00:20:32,240 Speaker 1: are you able to new people to your brand and 350 00:20:32,359 --> 00:20:35,679 Speaker 1: actually think fourd's case is really instructive because they've got 351 00:20:35,680 --> 00:20:39,120 Speaker 1: about two reservations for the F one Lightning and THEE 352 00:20:39,480 --> 00:20:41,600 Speaker 1: for those of you outside the US, is the best 353 00:20:41,680 --> 00:20:44,840 Speaker 1: selling car or vehicle in the United States for more 354 00:20:44,880 --> 00:20:49,440 Speaker 1: than four decades. They have two reservations, of which sev 355 00:20:50,640 --> 00:20:54,800 Speaker 1: of the customers are new to Ford, which is pretty 356 00:20:54,840 --> 00:20:57,240 Speaker 1: extraordinary if you if you think about it from a 357 00:20:57,320 --> 00:21:01,960 Speaker 1: captured perspective, being able to sure market in doing that 358 00:21:02,200 --> 00:21:07,440 Speaker 1: is pretty great if you're looking at this as a manufacturer. 359 00:21:07,920 --> 00:21:10,920 Speaker 1: That said, there's always the risk of, I think the 360 00:21:11,000 --> 00:21:14,000 Speaker 1: kind of the E V one experience, which is also 361 00:21:14,040 --> 00:21:19,879 Speaker 1: from the late nineties, of delivering a subpar experience and 362 00:21:21,119 --> 00:21:26,159 Speaker 1: not necessarily self sabotaging it, but under selling it. And 363 00:21:26,160 --> 00:21:28,680 Speaker 1: that could take the form of deliberately saying this is 364 00:21:28,720 --> 00:21:31,320 Speaker 1: a compliance vehicle and we're not really interested in it, 365 00:21:31,680 --> 00:21:33,879 Speaker 1: to kind of the soft pedal version, which is people 366 00:21:33,880 --> 00:21:36,000 Speaker 1: just don't know how to sell it, but I but 367 00:21:36,080 --> 00:21:40,480 Speaker 1: it seems to be that that with the electrification of 368 00:21:40,520 --> 00:21:42,800 Speaker 1: the two best selling the F one Fifting Lighting and 369 00:21:42,840 --> 00:21:46,480 Speaker 1: the Chevy Silverado full size truck, that you've got this 370 00:21:47,280 --> 00:21:51,080 Speaker 1: and this sort of interpoment of new things into into 371 00:21:51,119 --> 00:21:54,000 Speaker 1: an old not just brand, but an old nameplate that 372 00:21:54,040 --> 00:21:56,480 Speaker 1: people have a lot of loyalty to. So I think 373 00:21:56,480 --> 00:21:58,720 Speaker 1: it's going to be extremely interesting to see how this 374 00:21:58,800 --> 00:22:01,560 Speaker 1: plays out. Because of the time. Of course, you have 375 00:22:01,880 --> 00:22:05,399 Speaker 1: companies building off of their own like what Eon Musket 376 00:22:05,440 --> 00:22:07,639 Speaker 1: call first principles for e v s and that's not 377 00:22:07,680 --> 00:22:11,359 Speaker 1: just obviously tested, but that's Ribban, that's Lucid. You know, 378 00:22:11,440 --> 00:22:14,400 Speaker 1: the two friend vehicles of the years on the truck 379 00:22:14,440 --> 00:22:17,000 Speaker 1: with the Lucid air car and the Ribban R one 380 00:22:17,040 --> 00:22:21,600 Speaker 1: P truck. So with all this attention on electric vehicles, 381 00:22:21,640 --> 00:22:24,959 Speaker 1: investors getting very enthusiastic about the space, as Joe mentioned 382 00:22:25,000 --> 00:22:29,480 Speaker 1: in the intro, lots of money flowing into it. Do 383 00:22:29,560 --> 00:22:32,000 Speaker 1: we see any signs or should we be at all 384 00:22:32,040 --> 00:22:35,480 Speaker 1: concerned about over supply? And one of the reasons I 385 00:22:35,520 --> 00:22:38,800 Speaker 1: ask is because in China at least, we have seen 386 00:22:39,040 --> 00:22:43,720 Speaker 1: some ev companies that you know, set themselves up, attracted 387 00:22:43,880 --> 00:22:47,480 Speaker 1: a lot of initial investment, and then seemed to very 388 00:22:47,600 --> 00:22:51,320 Speaker 1: quietly shut down. And I guess one follow up question, 389 00:22:51,400 --> 00:22:54,640 Speaker 1: and it's related to your point about brand loyalty earlier, 390 00:22:54,680 --> 00:22:58,600 Speaker 1: but what does being competitive in the e V space 391 00:22:58,720 --> 00:23:02,320 Speaker 1: actually look like. And how do you differentiate between winners 392 00:23:02,440 --> 00:23:05,760 Speaker 1: first as losers as far as the knots of brands 393 00:23:05,880 --> 00:23:08,480 Speaker 1: popping up and then quietly going away. Well, that looks 394 00:23:08,600 --> 00:23:11,000 Speaker 1: very much like the early days of the auto industry, 395 00:23:11,160 --> 00:23:15,000 Speaker 1: right large. You know, when we had hundreds of manufacturers 396 00:23:15,000 --> 00:23:17,359 Speaker 1: in the United States, and you know, some of them 397 00:23:17,440 --> 00:23:20,119 Speaker 1: lasted longer than others. There were packards around and then 398 00:23:20,160 --> 00:23:24,439 Speaker 1: our parents were born. But you know, Stuts as a 399 00:23:24,480 --> 00:23:28,399 Speaker 1: brand is no longer with us, Detroit Electric is no 400 00:23:28,480 --> 00:23:31,600 Speaker 1: longer with us. There are are more things that fall 401 00:23:31,720 --> 00:23:33,679 Speaker 1: by the wayside than not. And actually, maybe to go 402 00:23:33,720 --> 00:23:36,919 Speaker 1: back for our sort of best stop computing analogy, it 403 00:23:37,000 --> 00:23:38,840 Speaker 1: may be the same kind of thing. Lots of people 404 00:23:38,840 --> 00:23:43,080 Speaker 1: are trying something similar. Differentiation will be determined maybe more 405 00:23:43,160 --> 00:23:46,920 Speaker 1: by the market by anything else. But another wrinkle to this, 406 00:23:47,359 --> 00:23:50,320 Speaker 1: and I hinted that I would afford, is that the 407 00:23:50,880 --> 00:23:53,160 Speaker 1: fact that you that a lot of these new models 408 00:23:53,200 --> 00:23:56,280 Speaker 1: are kind of doing a determination of product market fit 409 00:23:56,359 --> 00:24:00,520 Speaker 1: and products scale by asking for reservations. Yeah, is a 410 00:24:00,640 --> 00:24:03,920 Speaker 1: way kind of size the market and events. So for instance, 411 00:24:03,960 --> 00:24:08,720 Speaker 1: Forward doubled and then doubled again the planned production capacity 412 00:24:08,720 --> 00:24:13,320 Speaker 1: for the uplift lightning based on reservations. So rather rather 413 00:24:13,400 --> 00:24:15,640 Speaker 1: than like stuffing a lot with product that nobody wants 414 00:24:15,680 --> 00:24:19,439 Speaker 1: to move, what they're working for here is is a 415 00:24:19,560 --> 00:24:22,960 Speaker 1: more supple and a more kind of bi directional sense 416 00:24:23,200 --> 00:24:25,960 Speaker 1: of demand and supply at the same time. I'm not 417 00:24:26,080 --> 00:24:29,440 Speaker 1: quite sure how that plays in the in the Chinese 418 00:24:29,480 --> 00:24:34,400 Speaker 1: auto market, but it's definitely something that as as companies 419 00:24:34,440 --> 00:24:37,520 Speaker 1: are testing the thesis here in the AIDS, they're finding 420 00:24:37,520 --> 00:24:40,840 Speaker 1: that the reservation method is is an interesting way to 421 00:24:40,840 --> 00:24:43,640 Speaker 1: get things going. Um, and it's been you know, it's also, 422 00:24:43,880 --> 00:24:45,920 Speaker 1: let's be honest, it's also been part of a very 423 00:24:46,000 --> 00:24:49,240 Speaker 1: nice story to tell the markets when when Ford is 424 00:24:49,280 --> 00:24:50,639 Speaker 1: able to go to the market and say it an 425 00:24:50,640 --> 00:24:53,640 Speaker 1: investor today, Hey, look we doubled our we double production 426 00:24:53,960 --> 00:24:56,639 Speaker 1: based on reservations, and then we're doubling it again based 427 00:24:56,640 --> 00:25:14,720 Speaker 1: on reservations. You know, I was gonna ask you, you know, 428 00:25:14,800 --> 00:25:18,359 Speaker 1: you mentioned that the four F one fifty, the electric version, 429 00:25:18,840 --> 00:25:22,000 Speaker 1: it's had this extraordinary thing. New people are coming into it. 430 00:25:22,320 --> 00:25:26,639 Speaker 1: What about your family or the old the families of 431 00:25:27,040 --> 00:25:30,240 Speaker 1: F one fifty loyalists who had one specific idea about 432 00:25:30,520 --> 00:25:33,920 Speaker 1: what an F one fifty was are they excited. I 433 00:25:33,960 --> 00:25:36,320 Speaker 1: don't mean your family specifically, although maybe you can answer, 434 00:25:36,400 --> 00:25:40,639 Speaker 1: but are the generations of F one fifty owners showing 435 00:25:40,840 --> 00:25:44,360 Speaker 1: enthusiasm for switching over to an electric version? I haven't 436 00:25:44,359 --> 00:25:46,320 Speaker 1: seen that data yet, but I'm gonna sort of I'm 437 00:25:46,320 --> 00:25:50,200 Speaker 1: gonna game this now, which is first tailgate and you're 438 00:25:50,200 --> 00:25:55,880 Speaker 1: the dude who can run like hundred watt sound system 439 00:25:56,800 --> 00:26:00,439 Speaker 1: your car. You pop up in the front trunk and 440 00:26:00,440 --> 00:26:02,119 Speaker 1: you've got your yetti in there full of beer, and 441 00:26:02,160 --> 00:26:05,280 Speaker 1: you're like, look, you know the space to keep things cold. 442 00:26:05,600 --> 00:26:08,879 Speaker 1: There's also and this is definitely the feature set for 443 00:26:08,880 --> 00:26:12,760 Speaker 1: for for Ford and for Rivan as well, is using 444 00:26:12,800 --> 00:26:15,280 Speaker 1: the vehicle and as essentially a mobile hub for all 445 00:26:15,280 --> 00:26:17,399 Speaker 1: the other electric activities that you may need to do 446 00:26:17,440 --> 00:26:20,320 Speaker 1: with work. I mean the fact that the fact that 447 00:26:20,359 --> 00:26:23,560 Speaker 1: you can charge. You can run a chop saw, you 448 00:26:23,600 --> 00:26:26,080 Speaker 1: can run a micro saw, you could probably run a 449 00:26:26,119 --> 00:26:29,200 Speaker 1: table saw if you wanted. You can definitely charge every 450 00:26:29,240 --> 00:26:32,080 Speaker 1: other peripheral battery that you've got off bits in the 451 00:26:32,160 --> 00:26:35,560 Speaker 1: F one. That's definitely gonna get noticed. I handed that 452 00:26:35,560 --> 00:26:37,639 Speaker 1: my family always had one, but we got them as 453 00:26:37,640 --> 00:26:41,879 Speaker 1: fleet cars. They were white F one fifties no crew 454 00:26:41,960 --> 00:26:44,760 Speaker 1: cab with a with a flat six, and then they 455 00:26:44,760 --> 00:26:46,760 Speaker 1: have been making for decades like they were just they 456 00:26:46,800 --> 00:26:49,760 Speaker 1: were work cars. And so like when you when you 457 00:26:49,800 --> 00:26:52,760 Speaker 1: put this into the work case, it's extra fuel you 458 00:26:52,760 --> 00:26:55,800 Speaker 1: don't need to buy. It's all kinds of capabilities that 459 00:26:55,840 --> 00:26:58,960 Speaker 1: I think people will find to have at the consumer level, 460 00:26:58,960 --> 00:27:01,200 Speaker 1: that kind of g whiz at aspect. I haven't thought 461 00:27:01,240 --> 00:27:04,400 Speaker 1: about this at all, that like, this is the first 462 00:27:04,400 --> 00:27:06,320 Speaker 1: time it's occurred to me or I realized this that 463 00:27:06,400 --> 00:27:09,080 Speaker 1: if you have like this powerful battery and unlike with 464 00:27:09,080 --> 00:27:12,760 Speaker 1: an existing car battery, you know, like zo right, you 465 00:27:12,880 --> 00:27:14,439 Speaker 1: drained it out just by leaving the lights on for 466 00:27:14,520 --> 00:27:16,520 Speaker 1: five minutes or whatever, Like this is like a really 467 00:27:16,560 --> 00:27:20,480 Speaker 1: powerful piece of equipment that you're carrying around with you. Yeah, 468 00:27:20,520 --> 00:27:22,920 Speaker 1: I mean, like I think I think that that will 469 00:27:22,960 --> 00:27:26,240 Speaker 1: be will be interested to see how that kind of 470 00:27:26,320 --> 00:27:30,600 Speaker 1: peripheral use cases evolve around this. Like if you look 471 00:27:30,640 --> 00:27:34,120 Speaker 1: at like Ribbean's advertising, for instance, has got somebody set 472 00:27:34,200 --> 00:27:35,760 Speaker 1: up and set up in the R one T in 473 00:27:36,200 --> 00:27:39,480 Speaker 1: the woods at a camping site, but they're running, They're 474 00:27:39,560 --> 00:27:43,840 Speaker 1: running like hundreds of feet of L. E. D. Edison bulbs, 475 00:27:44,440 --> 00:27:48,480 Speaker 1: you know, basically setting up your Instagram ready camping site, 476 00:27:48,800 --> 00:27:50,240 Speaker 1: but without being like, oh, I need to bring a 477 00:27:50,280 --> 00:27:52,199 Speaker 1: generator for this, or I'm gonna drain my battery and 478 00:27:52,240 --> 00:27:56,280 Speaker 1: doing so. Oh that's cool. Yeah. So, I mean, we've 479 00:27:56,280 --> 00:27:59,200 Speaker 1: been talking a lot about the one fifty, and when 480 00:27:59,240 --> 00:28:01,400 Speaker 1: I think about pick up trucks, I kind of think 481 00:28:01,440 --> 00:28:06,280 Speaker 1: about people, you know, I don't know, in the hinterlands 482 00:28:06,320 --> 00:28:09,320 Speaker 1: of Texas or something somewhere out in the country, um, 483 00:28:09,359 --> 00:28:12,040 Speaker 1: doing country things, And I know that's the stereotype, and 484 00:28:12,080 --> 00:28:14,720 Speaker 1: it's probably not really true anymore. In pickup trucks are 485 00:28:14,800 --> 00:28:18,879 Speaker 1: very very popular in the cities as well. But this 486 00:28:18,960 --> 00:28:22,520 Speaker 1: sort of begs the question of I guess infrastructure, and 487 00:28:22,600 --> 00:28:27,600 Speaker 1: my understanding is that charging stations are still an issue 488 00:28:27,840 --> 00:28:31,399 Speaker 1: outside of major cities, So I guess the question is 489 00:28:31,760 --> 00:28:33,920 Speaker 1: how long is it going to take to build out 490 00:28:33,960 --> 00:28:39,200 Speaker 1: that infrastructure and how much does demand for evs actually 491 00:28:39,560 --> 00:28:43,960 Speaker 1: depend on that happening. So I haven't I have a 492 00:28:43,960 --> 00:28:45,760 Speaker 1: different take on this, which is that actually I think 493 00:28:45,760 --> 00:28:48,360 Speaker 1: that the charging infrastructure is largely a bigger issue in 494 00:28:48,480 --> 00:28:52,000 Speaker 1: cities than in the suburbs. Where it is an issue 495 00:28:52,200 --> 00:28:57,880 Speaker 1: in the countryside is for long distance driving where you 496 00:28:57,920 --> 00:29:00,960 Speaker 1: want to be charging as quickly as possible. The reason 497 00:29:01,000 --> 00:29:02,640 Speaker 1: that I don't have any v is that I don't 498 00:29:02,680 --> 00:29:05,240 Speaker 1: have a garage. I worked on the street, and I 499 00:29:05,320 --> 00:29:08,600 Speaker 1: have yet to sort of figure out exactly how I 500 00:29:08,600 --> 00:29:12,040 Speaker 1: would negotiate charging. Now, my neighbors down the street have 501 00:29:12,160 --> 00:29:14,800 Speaker 1: two testamas. I have no idea where they charged them, 502 00:29:14,800 --> 00:29:16,959 Speaker 1: but obviously they do. And whether they're doing it at 503 00:29:16,960 --> 00:29:20,000 Speaker 1: the office, whether they're doing it at at Whole Foods, 504 00:29:20,600 --> 00:29:23,080 Speaker 1: or whether they're they're going somewhere else and kind of 505 00:29:23,080 --> 00:29:26,880 Speaker 1: finding a charging solution, I'm not really sure yet. I 506 00:29:26,880 --> 00:29:28,920 Speaker 1: think what's going to be interesting isn't like, yes, we're 507 00:29:28,960 --> 00:29:31,200 Speaker 1: going to need this massive build out of charging networks. 508 00:29:31,240 --> 00:29:35,560 Speaker 1: And right now, like globally we have about one point 509 00:29:35,640 --> 00:29:40,400 Speaker 1: five million charging connectors worldwide, of which them in China. 510 00:29:41,080 --> 00:29:42,840 Speaker 1: By the end of this year, that's probably gonna be 511 00:29:42,920 --> 00:29:45,880 Speaker 1: like two point seven million, so it's almost doubling in 512 00:29:45,960 --> 00:29:49,240 Speaker 1: total size, and it's going to solve a number of 513 00:29:49,240 --> 00:29:51,760 Speaker 1: different potential needs. So one of them is the is 514 00:29:51,840 --> 00:29:58,120 Speaker 1: essentially replacing the in inner city gas station, so a 515 00:29:58,160 --> 00:30:00,360 Speaker 1: place that that you would normally go fill up leave, 516 00:30:00,440 --> 00:30:02,440 Speaker 1: but now you need to go and spend slighting more time. 517 00:30:03,120 --> 00:30:06,520 Speaker 1: The other is in a place like a big box retailer, 518 00:30:07,160 --> 00:30:09,800 Speaker 1: where you're you're already going to be spending some time, 519 00:30:09,840 --> 00:30:11,880 Speaker 1: and that kind of matches you're the amount of time 520 00:30:11,880 --> 00:30:15,479 Speaker 1: you're going to spend. Then there's the third case of like, 521 00:30:15,480 --> 00:30:18,440 Speaker 1: well we need to build a network for highway driving. 522 00:30:18,440 --> 00:30:22,920 Speaker 1: I'm gonna drive on from from New York City to 523 00:30:23,080 --> 00:30:25,040 Speaker 1: Miami and I want to do it in my EV 524 00:30:25,160 --> 00:30:26,960 Speaker 1: Where am I going to charge it on the way? 525 00:30:27,200 --> 00:30:29,320 Speaker 1: And then there's the other case, which is, you know, 526 00:30:29,560 --> 00:30:31,920 Speaker 1: I have a home and I have a place to park, 527 00:30:32,400 --> 00:30:35,080 Speaker 1: and maybe I will use that as my charging solution. 528 00:30:35,120 --> 00:30:37,720 Speaker 1: I think it's gonna it's not to play for here. 529 00:30:38,240 --> 00:30:40,040 Speaker 1: You know, our homeowners is going to find the need 530 00:30:40,080 --> 00:30:44,400 Speaker 1: to charge their car in twenty minutes, probably not. Are 531 00:30:44,600 --> 00:30:46,520 Speaker 1: people on the highway going to be happy to spend 532 00:30:46,880 --> 00:30:50,680 Speaker 1: two hours waiting for their vehicle to charge? Also? Probably not? 533 00:30:51,160 --> 00:30:53,240 Speaker 1: And so I think what's what's interesting to me is 534 00:30:53,280 --> 00:30:55,840 Speaker 1: not just what gets built, but who owns it and 535 00:30:55,880 --> 00:30:58,880 Speaker 1: what's the knock on business? And Joe I always think 536 00:30:58,880 --> 00:31:03,040 Speaker 1: about this, even like what's the Buckey's future? Yeah for 537 00:31:03,040 --> 00:31:06,600 Speaker 1: for for electric vehicles for those of y'all don't know BUCkies. 538 00:31:07,120 --> 00:31:08,880 Speaker 1: I don't know, Joe, you can probably tell better, tell 539 00:31:08,920 --> 00:31:11,800 Speaker 1: me better than than than I can with buckets. Yeah, 540 00:31:11,840 --> 00:31:14,280 Speaker 1: it's the best. You know, they have great bathrooms for 541 00:31:14,320 --> 00:31:16,760 Speaker 1: one thing, so I have memories of like the best 542 00:31:16,760 --> 00:31:19,120 Speaker 1: place to change your baby's diaper if you're on the 543 00:31:19,240 --> 00:31:22,240 Speaker 1: road is definitely a bucket is. But it's like this 544 00:31:22,440 --> 00:31:26,560 Speaker 1: like amazing sort of like Texas institution that has tons 545 00:31:26,560 --> 00:31:29,400 Speaker 1: and tons of places to fill up your gas tank, 546 00:31:29,680 --> 00:31:33,840 Speaker 1: but also like tons of gifts and barbecue inside and 547 00:31:33,920 --> 00:31:36,560 Speaker 1: tons of like dried smoked meats and t shirts to 548 00:31:36,600 --> 00:31:39,280 Speaker 1: try on and cowboy hats and like you just kind 549 00:31:39,280 --> 00:31:41,040 Speaker 1: of want to hang out there. And they pay their 550 00:31:41,080 --> 00:31:42,960 Speaker 1: staff really well, so they have a very good staff. 551 00:31:43,160 --> 00:31:45,960 Speaker 1: It's very pleasant. Like I said, the bathrooms are extremely 552 00:31:46,920 --> 00:31:50,160 Speaker 1: clean and so like, uh and I think you know 553 00:31:50,160 --> 00:31:52,720 Speaker 1: our colleague Connor Send and when your opinion wrote like 554 00:31:52,720 --> 00:31:55,520 Speaker 1: a thing it is like if all gas stations were 555 00:31:55,600 --> 00:31:58,640 Speaker 1: like as enjoyable as Bucky's, like, oh, thirty minutes to 556 00:31:58,720 --> 00:32:01,320 Speaker 1: like charge your car, Yeah, I'm cool with that, but 557 00:32:01,400 --> 00:32:04,560 Speaker 1: like obviously most gas stations are nearly nice enough that 558 00:32:04,600 --> 00:32:07,360 Speaker 1: you would want to spend thirty minutes there. But I 559 00:32:07,360 --> 00:32:09,800 Speaker 1: think it's super important for us to consider what this 560 00:32:09,880 --> 00:32:12,160 Speaker 1: is like because like you know, there's a time carve 561 00:32:12,240 --> 00:32:16,480 Speaker 1: out two to charging. It's not as long as what 562 00:32:16,520 --> 00:32:18,800 Speaker 1: a lot of people think. But it may not be 563 00:32:18,880 --> 00:32:20,720 Speaker 1: that dona'nt think. I mean, if you're if you're on 564 00:32:20,720 --> 00:32:22,920 Speaker 1: a road trip, you know, if you can say you 565 00:32:22,960 --> 00:32:25,720 Speaker 1: had a four hundred mile battery capacity, well, at that 566 00:32:25,760 --> 00:32:29,480 Speaker 1: point you're in a battle between battery capacity and latter capacity. 567 00:32:30,040 --> 00:32:32,160 Speaker 1: You've got to stop at some point and when you 568 00:32:32,280 --> 00:32:36,000 Speaker 1: and when you do, maybe there's a charging is part 569 00:32:36,000 --> 00:32:39,160 Speaker 1: of a sort of nexus of other attractions that take 570 00:32:39,240 --> 00:32:41,040 Speaker 1: you to a place. Well you have to have to 571 00:32:41,040 --> 00:32:44,040 Speaker 1: eat too, especially if you have kids exactly. And you know, 572 00:32:44,120 --> 00:32:46,400 Speaker 1: like it's funny because the pushback I've gotten on this 573 00:32:46,480 --> 00:32:48,000 Speaker 1: when I when I sort of point is that as 574 00:32:48,040 --> 00:32:49,720 Speaker 1: we were like, you know, I had the road and 575 00:32:49,760 --> 00:32:51,720 Speaker 1: I go I was like, do you have children under five? 576 00:32:52,280 --> 00:32:55,520 Speaker 1: Because you can't do that, Like you need to go 577 00:32:55,680 --> 00:32:57,840 Speaker 1: somewhere and you know it'll be like it'll be like 578 00:32:57,920 --> 00:33:00,360 Speaker 1: driving perhaps in the early days of the Interstate Ighway, 579 00:33:00,360 --> 00:33:04,440 Speaker 1: in which attractions pop up, you know, you know, is 580 00:33:04,440 --> 00:33:06,600 Speaker 1: it is it the mystery spot? You know, is it 581 00:33:06,720 --> 00:33:09,240 Speaker 1: walled drug? You know, what kind of thing is it 582 00:33:09,560 --> 00:33:12,160 Speaker 1: that people plan their journey around. But I just want 583 00:33:12,200 --> 00:33:15,720 Speaker 1: to give some costs here. I'm like, how big this 584 00:33:15,880 --> 00:33:18,280 Speaker 1: in this industry? Is the United States that is going 585 00:33:18,320 --> 00:33:20,400 Speaker 1: to eventually have to deal with this. There are nine 586 00:33:20,640 --> 00:33:22,800 Speaker 1: dred and sixty thou people working in gas stations in 587 00:33:22,800 --> 00:33:25,600 Speaker 1: the United States. Most of those have a convenience store 588 00:33:25,800 --> 00:33:27,920 Speaker 1: related to it. There are a hundred and fifty thousand 589 00:33:27,960 --> 00:33:33,440 Speaker 1: convenience stores of themselves fuel and they some about of 590 00:33:33,480 --> 00:33:36,800 Speaker 1: the motor fuel that's purchased in the US. But also 591 00:33:37,240 --> 00:33:41,040 Speaker 1: like of that hundred and fifty thous about ninety thousand 592 00:33:41,080 --> 00:33:45,520 Speaker 1: of them are single operators. So like there's a huge 593 00:33:45,880 --> 00:33:48,840 Speaker 1: set of questions to be answered here. That's not just 594 00:33:49,040 --> 00:33:52,880 Speaker 1: buying like the Buckeyes and the Flying Jay's of the world, 595 00:33:53,360 --> 00:33:58,080 Speaker 1: but by tens of thousands of Soul proprietorships. So I 596 00:33:58,320 --> 00:34:01,840 Speaker 1: guess we've been talking about how electric vehicles might change 597 00:34:02,080 --> 00:34:05,240 Speaker 1: things like the way we live. This idea of using 598 00:34:05,320 --> 00:34:09,440 Speaker 1: them as a center for all your electric activities or 599 00:34:09,880 --> 00:34:13,279 Speaker 1: you know, a transportable center for all your electric activities, 600 00:34:13,480 --> 00:34:17,279 Speaker 1: and the way they might change traditional car companies garages 601 00:34:17,400 --> 00:34:20,520 Speaker 1: and things like that. I wanted to ask, I guess 602 00:34:20,600 --> 00:34:26,560 Speaker 1: ah even more macro question, which is, what is the 603 00:34:26,600 --> 00:34:31,720 Speaker 1: impact on demand for oil if everyone is suddenly driving 604 00:34:32,280 --> 00:34:38,160 Speaker 1: evs and do countries you know nowadays Saudi Arabia, United 605 00:34:38,200 --> 00:34:43,280 Speaker 1: Arab Emirates big oil producers clearly hold some geopolitical sway 606 00:34:43,480 --> 00:34:46,360 Speaker 1: because of their oil reserves. And I guess my question 607 00:34:46,440 --> 00:34:49,880 Speaker 1: is does a country that has a bunch of lithium 608 00:34:49,960 --> 00:34:54,440 Speaker 1: reserves suddenly become the new Saudi Arabia under a scenario 609 00:34:54,680 --> 00:34:57,880 Speaker 1: where everyone is driving evis and there's a need for 610 00:34:57,960 --> 00:35:00,759 Speaker 1: a lot of batteries. So this this is one that's 611 00:35:00,800 --> 00:35:02,920 Speaker 1: definitely worth parsing out to sort of figure out what's 612 00:35:02,960 --> 00:35:06,480 Speaker 1: the same and what's different in the resource inputs for 613 00:35:06,560 --> 00:35:10,560 Speaker 1: these cards. So yes, definitely there's there's there's potential on 614 00:35:10,600 --> 00:35:13,120 Speaker 1: the lithium side, on the nickel side for some short 615 00:35:13,239 --> 00:35:16,840 Speaker 1: term shortages, and you can definitely see that in in pricing. 616 00:35:17,000 --> 00:35:19,640 Speaker 1: The price of lithium really went went really skyrocket in 617 00:35:19,640 --> 00:35:22,920 Speaker 1: the last year by a factor of about five over 618 00:35:22,960 --> 00:35:25,520 Speaker 1: the course of the year. We do expect that to 619 00:35:25,840 --> 00:35:28,719 Speaker 1: to sort of moderate over time as more capacity comes online, 620 00:35:29,280 --> 00:35:32,799 Speaker 1: So you know, it definitely within that domain kind of 621 00:35:32,840 --> 00:35:36,640 Speaker 1: shifts the locusts of control to like a few places 622 00:35:36,680 --> 00:35:39,480 Speaker 1: at at a period of time. The one thing you 623 00:35:39,520 --> 00:35:44,440 Speaker 1: can say about materials in battery, the battery metals, is 624 00:35:44,480 --> 00:35:47,200 Speaker 1: that they can be and will be recycled. We hear 625 00:35:47,239 --> 00:35:50,200 Speaker 1: oftentimes people saying that nobody recycles them. I'm like, well, 626 00:35:50,239 --> 00:35:52,759 Speaker 1: they're still on the road, like nobody recycles them in 627 00:35:52,760 --> 00:35:55,240 Speaker 1: the way that they're not recycling a lot of iPhone 628 00:35:55,280 --> 00:35:58,640 Speaker 1: thirteen max is Uh, it's just not you know, they're 629 00:35:58,680 --> 00:36:01,520 Speaker 1: not rolled off the market yet. And also, um, I 630 00:36:01,560 --> 00:36:06,319 Speaker 1: think that we will see a pretty sophisticated hipparatus to 631 00:36:06,440 --> 00:36:08,279 Speaker 1: decide what to do with batteries at the end of 632 00:36:08,280 --> 00:36:10,800 Speaker 1: their life. But to take it back to the oil producers, 633 00:36:10,840 --> 00:36:13,640 Speaker 1: the interesting thing here is that is that we think 634 00:36:13,640 --> 00:36:15,800 Speaker 1: you should think about this among like a marginal cost curve. 635 00:36:15,920 --> 00:36:18,440 Speaker 1: If if demand goes down, then you start chopping off 636 00:36:18,440 --> 00:36:21,400 Speaker 1: with the margin, which is always the highest price and 637 00:36:21,480 --> 00:36:25,640 Speaker 1: oftentimes sometimes the smallest units of supply that are in 638 00:36:25,680 --> 00:36:28,279 Speaker 1: the market. And you know, my colleagues were expected by 639 00:36:28,280 --> 00:36:30,720 Speaker 1: the middle of the center, we've got tens of millions 640 00:36:30,719 --> 00:36:34,600 Speaker 1: of barrels a day less demand for road transport fuel. 641 00:36:34,840 --> 00:36:37,640 Speaker 1: Now that doesn't mean that it crams all oil demand 642 00:36:37,800 --> 00:36:40,640 Speaker 1: down and then it starts to moves negative, but it's 643 00:36:40,680 --> 00:36:44,880 Speaker 1: definitely entirely possible. But when that happens, what it's probably 644 00:36:44,920 --> 00:36:48,400 Speaker 1: going to do is follow very kind of classical economics, 645 00:36:48,440 --> 00:36:53,239 Speaker 1: which is, users with the most flexible will supply and 646 00:36:53,320 --> 00:36:56,239 Speaker 1: with the lowest price are probably the ones that will 647 00:36:56,280 --> 00:36:59,640 Speaker 1: be pumping the remaining barrels of oil over time. And 648 00:36:59,680 --> 00:37:04,360 Speaker 1: so what it probably does is but the the powerful 649 00:37:04,400 --> 00:37:08,200 Speaker 1: position back in the hands of big producers lots of 650 00:37:08,239 --> 00:37:11,920 Speaker 1: capacity and with low costs, and those are the producers 651 00:37:11,920 --> 00:37:16,080 Speaker 1: in the Persian Gulf, Saudi Arabia, the UAE, it's Russia. Um, 652 00:37:16,239 --> 00:37:20,240 Speaker 1: you know, definitely, the the impetus there is that these 653 00:37:20,320 --> 00:37:24,840 Speaker 1: companies will or these countries rather will almost certainly be 654 00:37:24,920 --> 00:37:27,040 Speaker 1: pumping the very nast barrels of oil that come out 655 00:37:27,080 --> 00:37:30,000 Speaker 1: of the ground because they're the ones able to withstand 656 00:37:30,120 --> 00:37:34,320 Speaker 1: this change. On the margin. The bigger challenges for marginal 657 00:37:34,400 --> 00:37:38,400 Speaker 1: small producers, for producers that have a very inherent fundamental 658 00:37:38,440 --> 00:37:42,959 Speaker 1: cost and and things like that. So you know, it's 659 00:37:43,000 --> 00:37:46,320 Speaker 1: it may actually bed the strength of some of today's 660 00:37:46,320 --> 00:37:49,960 Speaker 1: biggest oil producers that's really interesting and I hadn't I 661 00:37:50,000 --> 00:37:52,520 Speaker 1: hadn't thought about that at all. I don't only talk 662 00:37:52,640 --> 00:37:55,719 Speaker 1: more about some of these like deep structural I don't 663 00:37:55,719 --> 00:37:58,880 Speaker 1: want to say oppositional, but maybe oppositional like forces you 664 00:37:58,960 --> 00:38:02,160 Speaker 1: mentioned like sell thing is going to happen with all 665 00:38:02,239 --> 00:38:05,440 Speaker 1: of the gas stations and how many people uh that 666 00:38:05,520 --> 00:38:08,600 Speaker 1: employees and all of the convenience stories associated, like there's 667 00:38:08,600 --> 00:38:11,040 Speaker 1: gonna be that's going to be turned up somehow. We 668 00:38:11,080 --> 00:38:13,520 Speaker 1: don't know. Maybe they'll all be like BUCkies, or I'm 669 00:38:13,560 --> 00:38:17,279 Speaker 1: excited about roadside attractions like random like dinosaur museums in 670 00:38:17,320 --> 00:38:19,840 Speaker 1: the middle of nowhere. I want to go back to 671 00:38:20,000 --> 00:38:23,400 Speaker 1: something we talked about the beginning, the labor intensity of 672 00:38:23,600 --> 00:38:28,399 Speaker 1: e V manufacturer and obviously mentioned you know they're they're 673 00:38:28,400 --> 00:38:31,400 Speaker 1: simpler if you're moving parts in theory, if you're moving 674 00:38:31,440 --> 00:38:34,600 Speaker 1: parts and means if your workers on a shop floor. 675 00:38:35,239 --> 00:38:36,640 Speaker 1: What can we look at when we look at the 676 00:38:36,719 --> 00:38:40,040 Speaker 1: labor intensity of a pure EV player like a Tesla 677 00:38:40,400 --> 00:38:43,359 Speaker 1: versus a GM or a Ford and what does that 678 00:38:43,400 --> 00:38:46,360 Speaker 1: tell what are the things that are going to arise 679 00:38:46,800 --> 00:38:50,840 Speaker 1: for the legacy automakers even if they have popular products. 680 00:38:50,880 --> 00:38:53,400 Speaker 1: You can solve that part in terms of the stresses 681 00:38:53,400 --> 00:38:56,399 Speaker 1: on their own workforce. So I think I think where 682 00:38:56,400 --> 00:38:59,960 Speaker 1: the stress actually in the first instance, is going to 683 00:39:00,120 --> 00:39:03,560 Speaker 1: come in in the in the tier one and lower 684 00:39:03,680 --> 00:39:09,120 Speaker 1: supplier network. You know, Toyota has Toyota City, and it's 685 00:39:09,160 --> 00:39:14,400 Speaker 1: made up of hundreds of suppliers that make very specific things. 686 00:39:14,800 --> 00:39:18,200 Speaker 1: They make a specific kind of seal, they make specific 687 00:39:18,239 --> 00:39:22,719 Speaker 1: types of valve, they make specific types of solarnoids or connectors, 688 00:39:22,760 --> 00:39:26,480 Speaker 1: and all the different things that flow into into making 689 00:39:27,040 --> 00:39:33,640 Speaker 1: and automobile engine have got their own supply chain of 690 00:39:33,760 --> 00:39:37,560 Speaker 1: small companies that produce very precisely made and very precisely 691 00:39:37,640 --> 00:39:42,640 Speaker 1: planned products. It's the same in Germany obviously, where you 692 00:39:42,719 --> 00:39:44,800 Speaker 1: have similar value chains. But even more than that is 693 00:39:45,000 --> 00:39:48,520 Speaker 1: like there's another layer back from that, which is there's 694 00:39:48,640 --> 00:39:53,239 Speaker 1: the capital, the capital equipment manufacturer. So the companies that 695 00:39:53,360 --> 00:39:56,640 Speaker 1: make the tools that make those valves that go into 696 00:39:56,800 --> 00:40:01,400 Speaker 1: a BMW engine or that go into a Toyota power train, 697 00:40:01,920 --> 00:40:05,640 Speaker 1: We're gonna start to see it resonate resonate out further there. 698 00:40:05,719 --> 00:40:08,280 Speaker 1: I mean, like in the big auto businesses are assembly 699 00:40:08,320 --> 00:40:10,040 Speaker 1: businesses for the most part, there are you know, there 700 00:40:10,040 --> 00:40:13,000 Speaker 1: are still some companies that do full integration of things 701 00:40:13,000 --> 00:40:15,480 Speaker 1: that they're making, but they're you know, the biggest part 702 00:40:15,520 --> 00:40:18,040 Speaker 1: of the role in a plant is integration of pieces 703 00:40:18,080 --> 00:40:20,960 Speaker 1: that have come from these very diverse supply chains. And 704 00:40:21,080 --> 00:40:22,960 Speaker 1: it's the change in the supply chain. It's going to 705 00:40:23,040 --> 00:40:24,080 Speaker 1: be a big of a deal. I mean, if you 706 00:40:24,080 --> 00:40:26,040 Speaker 1: think that, like, if you think you know this is 707 00:40:26,080 --> 00:40:29,239 Speaker 1: this is not exactly precise, but basically every part, one 708 00:40:29,239 --> 00:40:31,920 Speaker 1: way or another, is probably a company, and every company 709 00:40:31,960 --> 00:40:35,000 Speaker 1: itself buys things from other companies that go into it. 710 00:40:35,000 --> 00:40:38,359 Speaker 1: It's going to be this huge compression along the way. Now, 711 00:40:38,400 --> 00:40:41,840 Speaker 1: if I'm an automaker, I may not necessarily find this 712 00:40:41,920 --> 00:40:45,480 Speaker 1: all that problematic. Having a more consolidated network of suppliers 713 00:40:45,520 --> 00:40:48,520 Speaker 1: maybe one that I can plan longer term with, maybe 714 00:40:48,719 --> 00:40:52,279 Speaker 1: maybe advantageous. But politically it puts it puts a kind 715 00:40:52,320 --> 00:40:56,320 Speaker 1: of schism within what we think of as the auto industry. 716 00:40:56,680 --> 00:40:59,200 Speaker 1: You know, like tires and brakes may still be aligned 717 00:40:59,200 --> 00:41:02,000 Speaker 1: with the d s UH and infect tire manufacturers make 718 00:41:02,000 --> 00:41:04,440 Speaker 1: a whole new set of products just for evs, but 719 00:41:05,000 --> 00:41:09,840 Speaker 1: auto assembly and making of engines and making of finenges 720 00:41:09,880 --> 00:41:12,920 Speaker 1: and valves and solennoids and fittings is probably going to 721 00:41:13,000 --> 00:41:14,479 Speaker 1: have a little bit of a crack up in time. 722 00:41:15,640 --> 00:41:19,160 Speaker 1: So just on this note, I mean, we're basically talking 723 00:41:19,160 --> 00:41:22,799 Speaker 1: about everyone who currently has a traditional car going out 724 00:41:22,880 --> 00:41:26,000 Speaker 1: and buying a new car, which would obviously entail a 725 00:41:26,040 --> 00:41:29,200 Speaker 1: lot of spending um and the possibility of making a 726 00:41:29,200 --> 00:41:31,520 Speaker 1: lot of money for companies that produce e v s. 727 00:41:32,239 --> 00:41:36,120 Speaker 1: I guess my question is, to what degree does this 728 00:41:36,239 --> 00:41:41,480 Speaker 1: new industry spark a sort of follow on boom in 729 00:41:41,600 --> 00:41:45,000 Speaker 1: manufacturing and the parts that you are just discussing, Like, 730 00:41:45,160 --> 00:41:48,840 Speaker 1: is there a possibility that in places like the US, 731 00:41:49,080 --> 00:41:52,560 Speaker 1: as big car makers start to switch to e v s, 732 00:41:52,640 --> 00:41:56,759 Speaker 1: that we do start seeing I guess, more battery making 733 00:41:57,040 --> 00:42:01,560 Speaker 1: or you know, tire making or specific EV parts being 734 00:42:01,560 --> 00:42:05,200 Speaker 1: made in the US, and that industry expanding. I mean, 735 00:42:05,200 --> 00:42:07,880 Speaker 1: it's it's possible. It's possiblely we see these new industries 736 00:42:08,000 --> 00:42:11,600 Speaker 1: popping up and expanding. But but another another possibility is that, 737 00:42:12,120 --> 00:42:15,880 Speaker 1: you know, so much of this essentially becomes part of 738 00:42:16,480 --> 00:42:19,040 Speaker 1: the semiconductor value chain, which, as we know right now, 739 00:42:19,320 --> 00:42:23,200 Speaker 1: is pretty complicated. You know, my colleagues estimate that you know, 740 00:42:23,280 --> 00:42:26,480 Speaker 1: the semichonetric bill of vehicle building materials as a percentage 741 00:42:26,480 --> 00:42:29,640 Speaker 1: of the vehicle building build materials is like about four 742 00:42:31,040 --> 00:42:35,200 Speaker 1: is probably gonna be about So if you think about replacing, 743 00:42:35,719 --> 00:42:39,920 Speaker 1: you think about replacing all these little pieces that manage 744 00:42:39,960 --> 00:42:43,719 Speaker 1: the flow of liquids, gases, than the person of heat 745 00:42:43,800 --> 00:42:48,160 Speaker 1: and then the lubrication of moving parts with things that 746 00:42:48,200 --> 00:42:52,920 Speaker 1: maintain flow of electrons and do heat heat control uh 747 00:42:53,000 --> 00:42:56,719 Speaker 1: and do system maintenance within a battery. Those are those 748 00:42:56,719 --> 00:42:59,839 Speaker 1: are much more tronic than they are panical. And so 749 00:43:00,120 --> 00:43:01,919 Speaker 1: you know, it's going to be really interesting to see 750 00:43:01,960 --> 00:43:04,920 Speaker 1: where that doesn't create new new value chains popping up. 751 00:43:04,920 --> 00:43:08,279 Speaker 1: I mean, there's an intriguing kind of thing happening here 752 00:43:08,640 --> 00:43:13,719 Speaker 1: for Ferrari, wherein the new CEO of Ferrari, Benedetoa, has 753 00:43:13,760 --> 00:43:17,600 Speaker 1: come from ST micro Electronics, which is a major Apple supplier, 754 00:43:17,680 --> 00:43:21,399 Speaker 1: and he in turn brought with him two executives from 755 00:43:21,440 --> 00:43:24,320 Speaker 1: ST Microelectronics that have come over. And this is a 756 00:43:24,400 --> 00:43:28,600 Speaker 1: sort of like very in our face kind of example 757 00:43:28,800 --> 00:43:31,960 Speaker 1: of maybe the new kind of core I p you 758 00:43:31,960 --> 00:43:35,400 Speaker 1: need to fold into thinking about electrification and needing this 759 00:43:35,600 --> 00:43:38,120 Speaker 1: to say, I think Ferrari has quite a bit of 760 00:43:38,200 --> 00:43:43,120 Speaker 1: pride in the in the engines that it makes. I mean, 761 00:43:43,600 --> 00:43:45,960 Speaker 1: you know, this sort of idea that all of these 762 00:43:46,040 --> 00:43:50,000 Speaker 1: industries are tech semiconductors, etcetera. Bleeding over into each other. 763 00:43:50,040 --> 00:43:53,080 Speaker 1: I remember a few years ago there was a lot 764 00:43:53,160 --> 00:43:55,720 Speaker 1: of hype about the silicon the fang is the silicon 765 00:43:55,800 --> 00:43:59,719 Speaker 1: value giant making some play an auto and Google head 766 00:43:59,719 --> 00:44:02,000 Speaker 1: a thing. I think they're a little bit more focused 767 00:44:02,000 --> 00:44:05,040 Speaker 1: on the autonomous side, and every once in a while 768 00:44:05,080 --> 00:44:07,040 Speaker 1: there's a story about maybe there'll be an Apple car 769 00:44:07,600 --> 00:44:10,960 Speaker 1: one day. Are they playing in this space? Is it 770 00:44:11,080 --> 00:44:14,000 Speaker 1: sort of like, actually, maybe there is not some connection 771 00:44:14,080 --> 00:44:17,520 Speaker 1: between the search engine and a car, Like where are 772 00:44:17,560 --> 00:44:19,560 Speaker 1: they on all this? I mean, it's like like the 773 00:44:19,640 --> 00:44:22,719 Speaker 1: question I guess is what the electrifications that have moved 774 00:44:22,760 --> 00:44:25,960 Speaker 1: the abstraction layer of cars in a way that a 775 00:44:26,040 --> 00:44:29,040 Speaker 1: tech company to get in and play and we can 776 00:44:29,120 --> 00:44:31,279 Speaker 1: kind of we can kind of start carving this off, 777 00:44:31,360 --> 00:44:34,759 Speaker 1: like do they want a business of stamping metal? Probably not? 778 00:44:35,280 --> 00:44:37,719 Speaker 1: Probably not? Are they Are they in the business of 779 00:44:38,320 --> 00:44:42,680 Speaker 1: doing an operating system? Me? But do you want to 780 00:44:42,680 --> 00:44:46,000 Speaker 1: be in the bluing an entertainment system as well as that? 781 00:44:46,120 --> 00:44:48,200 Speaker 1: And also what's the value capture that you get and 782 00:44:48,239 --> 00:44:51,720 Speaker 1: what's the model? Are you able to create a recur 783 00:44:51,840 --> 00:44:55,480 Speaker 1: and annual recurring revenue relationship within the car that has 784 00:44:55,560 --> 00:44:58,880 Speaker 1: software like margins or are you going to be doing 785 00:44:59,040 --> 00:45:02,960 Speaker 1: auto industry park it for making physical stuff. I mean, 786 00:45:03,000 --> 00:45:05,000 Speaker 1: it will be very interesting to see if Apple brings 787 00:45:05,000 --> 00:45:07,560 Speaker 1: a product market is and what it what it views 788 00:45:07,600 --> 00:45:13,200 Speaker 1: as the relationship. But also like where does the technology 789 00:45:13,280 --> 00:45:16,680 Speaker 1: point of control flow in a way that is important 790 00:45:16,719 --> 00:45:21,319 Speaker 1: for a for a technology company to get into this. 791 00:45:21,640 --> 00:45:23,960 Speaker 1: I mean, like in in a sense, Apple and Google 792 00:45:24,000 --> 00:45:26,720 Speaker 1: are in all of our cars every time we plug 793 00:45:26,719 --> 00:45:30,799 Speaker 1: in our phone and use that for mapping and for music. Um, 794 00:45:30,840 --> 00:45:32,680 Speaker 1: you know they have they have actually they've taken away 795 00:45:32,680 --> 00:45:35,560 Speaker 1: market share from like in that market share, but kind 796 00:45:35,560 --> 00:45:39,800 Speaker 1: of presence and brand presence from companies own self developed 797 00:45:39,880 --> 00:45:45,440 Speaker 1: entertainment systems or from navigation systems as well. I really 798 00:45:45,480 --> 00:45:48,439 Speaker 1: hope we don't have to start paying monthly subscriptions for 799 00:45:48,480 --> 00:45:53,160 Speaker 1: like our operating system in an evy or the entertainment system. 800 00:45:53,320 --> 00:45:55,239 Speaker 1: I know. But but Tracy, the way to think about 801 00:45:55,239 --> 00:45:56,959 Speaker 1: it is that like I I as as I mentioned 802 00:45:56,960 --> 00:45:58,600 Speaker 1: at the beginning, I had to opt out of the 803 00:45:58,680 --> 00:46:02,880 Speaker 1: equivalent service agreement when I got my new car. So 804 00:46:03,080 --> 00:46:05,080 Speaker 1: auto companies are will definitely do their best to try 805 00:46:05,120 --> 00:46:08,040 Speaker 1: to steer you in that direction to to a services agreement. 806 00:46:08,600 --> 00:46:11,440 Speaker 1: I do think that companies will try to do that 807 00:46:11,480 --> 00:46:14,200 Speaker 1: and want to do it. The question is, you know it, 808 00:46:14,239 --> 00:46:17,480 Speaker 1: does an automaker know everything about me just because I 809 00:46:17,480 --> 00:46:19,680 Speaker 1: I go get the tires rotated once a quarter, not 810 00:46:19,800 --> 00:46:22,520 Speaker 1: exactly in the same way that the technology company might. 811 00:46:23,800 --> 00:46:27,400 Speaker 1: You mentioned, Okay, of course, like the semiconductor intensity or 812 00:46:27,400 --> 00:46:31,040 Speaker 1: the chip intensity of these new cars is going to 813 00:46:31,080 --> 00:46:33,600 Speaker 1: be much higher than they were. We know that there's 814 00:46:33,600 --> 00:46:35,960 Speaker 1: a shortage of chips for the legacy cars, but a 815 00:46:36,000 --> 00:46:37,799 Speaker 1: lot of them are at the low end. So it's 816 00:46:37,880 --> 00:46:40,160 Speaker 1: kind of the chips are at the low end. It's 817 00:46:40,239 --> 00:46:43,040 Speaker 1: kind of a different story than the longer term. But 818 00:46:43,600 --> 00:46:45,680 Speaker 1: you know, like I'm also wondering about the sort of 819 00:46:45,680 --> 00:46:48,880 Speaker 1: like the mechanics community, they used car parts community, the 820 00:46:48,920 --> 00:46:51,040 Speaker 1: O'Reilly's of the world, the pet boys of the world, 821 00:46:51,040 --> 00:46:53,359 Speaker 1: the auto zones of the world. This has been an 822 00:46:53,360 --> 00:46:55,359 Speaker 1: issue for a while that like cars are getting more 823 00:46:55,400 --> 00:46:57,040 Speaker 1: like computers, and you hear it's like, oh, you can't 824 00:46:57,040 --> 00:46:59,560 Speaker 1: repair your own car anymore, and you know, it's just 825 00:46:59,719 --> 00:47:02,120 Speaker 1: it's not the same. So this is not strictly an 826 00:47:02,120 --> 00:47:04,399 Speaker 1: evy thing, like this sort of like phenomenon has been 827 00:47:04,400 --> 00:47:07,359 Speaker 1: going on for a while and there's been anxiety about that. 828 00:47:07,760 --> 00:47:11,279 Speaker 1: Is that going to accelerate the stress or are is 829 00:47:11,400 --> 00:47:14,759 Speaker 1: that whole industry going to find a way to adapt 830 00:47:14,920 --> 00:47:17,399 Speaker 1: as it has for some time, even as our car 831 00:47:17,400 --> 00:47:20,080 Speaker 1: has already become more like computers. I mean, it's it's 832 00:47:20,080 --> 00:47:22,719 Speaker 1: a really important thing. I mean, what's the pet Boys 833 00:47:22,760 --> 00:47:25,759 Speaker 1: or NAPA Auto parts business when there are hundreds of 834 00:47:25,760 --> 00:47:28,920 Speaker 1: fewer moving parts in in the part of the vehicle 835 00:47:28,960 --> 00:47:31,040 Speaker 1: that wears out the quickest, that needs the most maintenance, 836 00:47:31,480 --> 00:47:33,319 Speaker 1: and there are for the record, there are just under 837 00:47:33,320 --> 00:47:36,160 Speaker 1: two million people who work in dealerships and parts the US. Like, 838 00:47:36,239 --> 00:47:39,000 Speaker 1: it's a it's a pretty big business. And it's recovered 839 00:47:39,040 --> 00:47:43,520 Speaker 1: almost completely from UH from diving during the pandemic. So 840 00:47:44,000 --> 00:47:46,040 Speaker 1: that's a good question, like would you would you go 841 00:47:46,120 --> 00:47:49,000 Speaker 1: to pet boys for what? Like what's the job to 842 00:47:49,040 --> 00:47:51,680 Speaker 1: be done? Are you going to go there too? Jail 843 00:47:51,719 --> 00:47:56,400 Speaker 1: break your vehicle software? Well, you know TESTNA will do 844 00:47:56,440 --> 00:47:58,800 Speaker 1: that doesn't obviously jail break it, but TESTA will allow 845 00:47:58,840 --> 00:48:01,000 Speaker 1: you to do over the ear up dates that happen 846 00:48:01,040 --> 00:48:05,080 Speaker 1: automatically and improved performance or safety and other automakers are 847 00:48:05,120 --> 00:48:07,600 Speaker 1: moving in the same direction, so it is a big 848 00:48:07,680 --> 00:48:10,760 Speaker 1: challenge for them as far as repairs, I mean, body 849 00:48:10,800 --> 00:48:12,960 Speaker 1: work and things like that are the same, but you've 850 00:48:13,000 --> 00:48:16,520 Speaker 1: got new things to be aware of. I remember Bores 851 00:48:16,640 --> 00:48:20,240 Speaker 1: has to do training for its mechanics around the battery 852 00:48:20,239 --> 00:48:22,840 Speaker 1: pack of the new tyicon because you know, you could 853 00:48:22,920 --> 00:48:26,000 Speaker 1: you could burn yourself by touching hot metal in a 854 00:48:26,080 --> 00:48:29,720 Speaker 1: in an eternal muntion engine, but you can absolutely electrocute yourself. 855 00:48:30,320 --> 00:48:33,200 Speaker 1: So you know, like like, where's the specialization within that, 856 00:48:33,239 --> 00:48:35,120 Speaker 1: And it's just not a big enough market probably yet 857 00:48:35,120 --> 00:48:37,200 Speaker 1: for that to have emerged. Most of that still flows 858 00:48:37,239 --> 00:48:40,520 Speaker 1: back through dealers. Not only that, like these places occupy 859 00:48:40,560 --> 00:48:42,359 Speaker 1: a lot of physical real estate, but what happens to 860 00:48:42,400 --> 00:48:45,600 Speaker 1: the what happens to the bid the big box parts 861 00:48:45,640 --> 00:48:48,120 Speaker 1: store and the people who work there. There There there's a 862 00:48:48,160 --> 00:48:50,120 Speaker 1: lot of things that are in play here that we're 863 00:48:50,160 --> 00:48:52,840 Speaker 1: I think only just beginning to kind of think ahead about, 864 00:48:53,440 --> 00:48:55,160 Speaker 1: you know, and I imagine that there are strokes of 865 00:48:55,360 --> 00:48:58,080 Speaker 1: all of these companies that are starting to ask these questions. 866 00:48:58,120 --> 00:49:01,640 Speaker 1: But you know, we're we're not there volumetrically for this 867 00:49:01,719 --> 00:49:05,080 Speaker 1: to really make a difference, but it will that I 868 00:49:05,080 --> 00:49:07,400 Speaker 1: mean that was amazing. I do feel like, you know, 869 00:49:07,520 --> 00:49:10,640 Speaker 1: in my mind, there's like ten more hours at least 870 00:49:10,680 --> 00:49:14,839 Speaker 1: of episodes. There's there's, there's, there's so much more. Each 871 00:49:14,880 --> 00:49:18,640 Speaker 1: one of these things itself is like a multi trillion 872 00:49:18,680 --> 00:49:22,399 Speaker 1: dollar inquiry with tons of open questions. You know, what's 873 00:49:22,440 --> 00:49:25,279 Speaker 1: the brand and loyalty to Brandon nameplay, the way the 874 00:49:25,320 --> 00:49:28,279 Speaker 1: car moves, the business model, all kinds of stuff is 875 00:49:28,280 --> 00:49:30,399 Speaker 1: gonna be going to be in play, and it's gonna 876 00:49:30,440 --> 00:49:32,919 Speaker 1: be really interesting. I mean, I think that we'll see 877 00:49:32,920 --> 00:49:35,640 Speaker 1: some incumbents that make it. They're all all even Toyota 878 00:49:35,640 --> 00:49:36,920 Speaker 1: has now sort of come around to the fact that 879 00:49:36,960 --> 00:49:38,960 Speaker 1: they probably need to do this. But there is a 880 00:49:38,960 --> 00:49:41,759 Speaker 1: place for new entrance, and you know it's gonna be 881 00:49:41,960 --> 00:49:43,759 Speaker 1: It's gonna be interesting to see and I do look 882 00:49:43,800 --> 00:49:46,000 Speaker 1: forward to going to Buckey's sometimes. Yeah, you gotta go. 883 00:49:46,280 --> 00:49:49,000 Speaker 1: This was great. I think, you know, we really need 884 00:49:49,040 --> 00:49:50,440 Speaker 1: to do a lot more and this was like a 885 00:49:50,560 --> 00:49:53,399 Speaker 1: great starting point for what I think will be many 886 00:49:53,440 --> 00:49:56,719 Speaker 1: odd lots on related topics. So Net, thank you so 887 00:49:56,800 --> 00:49:59,200 Speaker 1: much for coming on the show. Thanks Joe, Thanks Tracy, 888 00:49:59,280 --> 00:50:18,000 Speaker 1: Thanks so much. Tracy. We gotta do a battery episode, obviously, 889 00:50:18,120 --> 00:50:23,920 Speaker 1: like the battery supply chain, right, yeah, lithium oil, lithium, 890 00:50:23,960 --> 00:50:27,239 Speaker 1: what else um, the future of gas stations, that's its own, 891 00:50:27,280 --> 00:50:30,920 Speaker 1: like future of I guess car repair shops, future of 892 00:50:30,920 --> 00:50:36,600 Speaker 1: car repair shops um, probably like unions and auto maker labor, 893 00:50:36,760 --> 00:50:39,759 Speaker 1: either at the O E. M's or the part suppliers, 894 00:50:39,880 --> 00:50:43,839 Speaker 1: and how they're going to navigate that. So many I'm 895 00:50:43,880 --> 00:50:47,440 Speaker 1: so excited. I feel like that we have what future 896 00:50:47,560 --> 00:50:51,520 Speaker 1: of roadside attractions? Yes, be interested in the future of 897 00:50:51,560 --> 00:50:53,960 Speaker 1: like the American road Trip is, like, it's what I'm 898 00:50:54,040 --> 00:50:58,359 Speaker 1: super accepted. So I do feel like this is going 899 00:50:58,400 --> 00:51:02,200 Speaker 1: to end up being any Conductor series reducs, where every 900 00:51:02,200 --> 00:51:04,839 Speaker 1: time we record an episode on e VS it just 901 00:51:04,920 --> 00:51:07,640 Speaker 1: leads to five more episodes. It already feels like that. 902 00:51:08,239 --> 00:51:13,719 Speaker 1: But on the other hand, the notion of everyone in 903 00:51:13,760 --> 00:51:16,040 Speaker 1: the world, you know, maybe not immediately, but over the 904 00:51:16,080 --> 00:51:19,400 Speaker 1: course of a few decades switching to a new type 905 00:51:19,400 --> 00:51:22,719 Speaker 1: of car, that is a really compelling argument that it's 906 00:51:22,800 --> 00:51:27,239 Speaker 1: going to have to have some knock on effects. Oh yeah, 907 00:51:27,320 --> 00:51:29,719 Speaker 1: and you know, just the sheer number of like a 908 00:51:30,239 --> 00:51:32,880 Speaker 1: employees in this space. You know, we're talking like a 909 00:51:33,080 --> 00:51:36,000 Speaker 1: million here, are a million there? Like in the US. Like, 910 00:51:36,160 --> 00:51:39,560 Speaker 1: obviously cars are a huge deal in the US specifically, 911 00:51:40,160 --> 00:51:44,320 Speaker 1: but there's so many like millions of millions of different 912 00:51:44,800 --> 00:51:48,360 Speaker 1: industry not millions of different industries, numerous different industries with 913 00:51:48,400 --> 00:51:51,520 Speaker 1: millions of employees that are going to be affected by this. 914 00:51:51,960 --> 00:51:53,879 Speaker 1: And look, there's gonna be it's also going to create 915 00:51:53,960 --> 00:51:56,120 Speaker 1: tons of new jobs in ways that we don't expect, 916 00:51:56,840 --> 00:52:00,320 Speaker 1: but yeah, it's going to. I think like that's thesis 917 00:52:00,040 --> 00:52:02,239 Speaker 1: is that regardless of who wins, this is going to 918 00:52:02,320 --> 00:52:05,000 Speaker 1: change so many different aspects of the economy and life. 919 00:52:05,520 --> 00:52:07,759 Speaker 1: Is one that I find to be quite convincing and 920 00:52:07,840 --> 00:52:11,040 Speaker 1: quite compelling, right, And I mean, if you think about 921 00:52:11,080 --> 00:52:15,480 Speaker 1: cars specifically in America, they're they're so entwined with society 922 00:52:15,600 --> 00:52:19,879 Speaker 1: and culture, the way cities and suburbs are planned and 923 00:52:20,000 --> 00:52:24,759 Speaker 1: actually work. It feels like once you start changing the 924 00:52:24,800 --> 00:52:29,040 Speaker 1: actual thing that drives that pun um, once you start 925 00:52:29,120 --> 00:52:33,480 Speaker 1: changing actual cars, it just it feels like it has 926 00:52:33,520 --> 00:52:36,879 Speaker 1: the potential to impact all of society and the way 927 00:52:36,960 --> 00:52:38,840 Speaker 1: we live. And I think that made a really compelling 928 00:52:38,960 --> 00:52:41,480 Speaker 1: argument for that. You know, I was like kind of 929 00:52:41,520 --> 00:52:44,719 Speaker 1: like wondering, it's like, are people going to, like, like 930 00:52:44,760 --> 00:52:47,160 Speaker 1: what is the cultural pushback going to be when someone 931 00:52:47,200 --> 00:52:50,439 Speaker 1: shows up at a job site or a football game 932 00:52:50,480 --> 00:52:53,280 Speaker 1: with the electric fifty. But I'd like that so compelling. 933 00:52:53,360 --> 00:52:55,920 Speaker 1: It's like just like run all the machines and all 934 00:52:55,960 --> 00:52:57,799 Speaker 1: the saws and all the equipment right from the car, 935 00:52:58,480 --> 00:53:01,920 Speaker 1: like running awesome, like sort of like tailgate operation with 936 00:53:01,920 --> 00:53:04,440 Speaker 1: like a working refrigerator and a stone and all that 937 00:53:04,600 --> 00:53:06,720 Speaker 1: right for the car. Like that's awesome. People are gonna 938 00:53:06,760 --> 00:53:09,239 Speaker 1: love that. So I'm like totally sold. Yeah, you'd be 939 00:53:09,280 --> 00:53:12,319 Speaker 1: the cool guy, like with the best pregame, right, a 940 00:53:12,400 --> 00:53:15,520 Speaker 1: great sound system, probably a TV, like a huge TV 941 00:53:15,719 --> 00:53:17,799 Speaker 1: or screen that you could set up. It's it's it 942 00:53:17,880 --> 00:53:21,200 Speaker 1: sounds awesome. So I'm super excited about seeing them all 943 00:53:21,239 --> 00:53:24,160 Speaker 1: over the place. Now Yeah, all right, well it looks 944 00:53:24,200 --> 00:53:26,399 Speaker 1: like we have our work cut out for us. But 945 00:53:26,520 --> 00:53:29,000 Speaker 1: for now, shall we leave it there? Let's leave it there. 946 00:53:29,239 --> 00:53:32,120 Speaker 1: This has been another episode of the All Thoughts podcast. 947 00:53:32,160 --> 00:53:34,719 Speaker 1: I'm Tracy Alloway. You can follow me on Twitter at 948 00:53:34,800 --> 00:53:37,560 Speaker 1: Tracy Alloway and I'm Joe wi Isn't Though. You could 949 00:53:37,600 --> 00:53:40,920 Speaker 1: follow me on Twitter at the Stalwart. Follow our guest 950 00:53:41,080 --> 00:53:44,879 Speaker 1: Net Bullard on Twitter. He's at nat Bullard. Follow our 951 00:53:44,960 --> 00:53:49,040 Speaker 1: producer Laura Carlson Laura M. Carlson followed the Bloomberg head 952 00:53:49,080 --> 00:53:52,919 Speaker 1: of podcast, Francesca Levi at Francesca Today and check out 953 00:53:52,920 --> 00:53:56,799 Speaker 1: all of our podcasts at Bloomberg under the handle AD Podcasts. 954 00:53:57,160 --> 00:54:01,880 Speaker 1: Thanks for listening to