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Speaker 1: An illegal alien from Guatemala charged with raping a child

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Speaker 1: in Massachusetts. An MS thirteen gang member from Al Salvador

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Speaker 1: accused of murdering a Texas man of Venezuelan charged with

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Speaker 1: filming and selling child pornography in Michigan. These are just

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Speaker 1: some of the heinous migrant criminals caught because of President

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Speaker 1: Donald J. Trump's leadership. I'm Christy nom the United States

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Speaker 1: Secretary of Homeland Security. Under President Trump, attempted illegal border

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Speaker 1: crossings are at the lowest levels ever recorded, and over

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Speaker 1: one hundred thousand illegal aliens have been arrested. If you

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Speaker 1: are here illegally, your next you will be fined nearly

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Speaker 1: one thousand dollars a day, imprisoned, and deported. You will

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Speaker 1: never return. But if you register using our CBP home

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Speaker 1: app and leave now, you could be allowed to return legally.

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Speaker 1: Do what's right.

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Speaker 2: Leave now.

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Speaker 1: Under President Trump America's laws, border and families will.

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Speaker 3: Be protected sponsored by the United States Department of Homeland Security.

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Speaker 4: You created, you know, a space where there wasn't any competition.

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Speaker 4: Then you became your own competition, which is very, very brilliant.

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Speaker 4: So I think it's a lesson FU as entrepreneurs in general,

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Speaker 4: to just think outside the box, look at what somebody's

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Speaker 4: not doing instead of looking at what somebody is doing,

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Speaker 4: and create a space, even if it's niche, like you

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Speaker 4: can make a lot of money in niche spaces. You

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Speaker 4: don't have to be you know where billions and billions

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Speaker 4: of people are already competing.

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Speaker 5: My graduates from my school being forced bad drop drop drop,

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Speaker 5: bad drop drop.

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Speaker 6: All right, guys, welcome back.

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Speaker 4: This is going to be a very interesting educational episode.

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Speaker 4: So this is something that you know, I actually am

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Speaker 4: extremely excited about, extremely excited about because there's so many

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Speaker 4: dog lovers in the world.

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Speaker 6: I'm not one of them.

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Speaker 7: Yeah, I think that's what this is.

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Speaker 2: I'm not.

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Speaker 4: I don't I don't love dogs, and I do appreciate,

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Speaker 4: do don't want, I don't want.

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Speaker 6: Peter, don't don't come at me.

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Speaker 8: We both we both don't have dogs or pets for

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Speaker 8: that matter, but we understand the love that people have

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Speaker 8: for him.

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Speaker 7: Shout out to mic who's a huge dog lover, and bam.

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Speaker 8: You know, we've been enthusiast about dogs, and they've been

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Speaker 8: trying to get us to get dogs, and my wife

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Speaker 8: is saying no.

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Speaker 6: So I'm with it.

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Speaker 8: On that and do you ever do no, my son,

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Speaker 8: your son as a dog. Yeah.

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Speaker 4: Yeah, But we're in London, yes, following up from an

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Speaker 4: amazing trip, amazing last night.

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Speaker 6: That was legendary, what we talked about forever.

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Speaker 7: Yes, they're gonna remember this.

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Speaker 4: Yes, yes, we're still in London. So we meet with

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Speaker 4: some UK entrepreneurs while we're here. So ah mad I

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Speaker 4: met Yeah, correctly, Yes, it is somebody that I actually

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Speaker 4: connected with in New York. Ironically enough, I'm not sure

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Speaker 4: how do we originally meet.

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Speaker 9: So there's Mike Mike G the intro.

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Speaker 4: Oh, Mike G. That's that's extremely random. Shout out to

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Speaker 4: Mike G. Shout out to Mike G.

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Speaker 2: You know Mike years.

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Speaker 4: Mike G's my guy in Miami with the NFL players,

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Speaker 4: and he had yeah, okay, shout out to Mike G.

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Speaker 6: Yes.

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Speaker 4: So this was what I was in my financial planning days.

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Speaker 4: And this was years ago, probably like five years ago.

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Speaker 9: Maybe here's twenty eighteen to the back end.

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Speaker 4: Okay, like four years ago, and I had an office

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Speaker 4: in Manhattan.

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Speaker 6: You came to my office and.

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Speaker 4: We spoke, and he told me that he has a

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Speaker 4: company that makes content for animals, for dogs and cat,

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Speaker 4: and it's like sounds and you know, visual content, and

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Speaker 4: I couldn't really fully understand it.

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Speaker 7: I can imagine you're sitting there like okay.

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Speaker 4: Yeah, now, But then he was telling me, like, you know,

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Speaker 4: the company's making millions of dollars. They had a write

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Speaker 4: up in Forbes, and I started looking at the business

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Speaker 4: model behind it, and then I'm like, okay, I understand it.

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Speaker 4: It's just like you know, animals, pets specifically, billion dollar industry.

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Speaker 4: Like as far as the care, like you'd be surprised

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Speaker 4: people get their dogs, manicures, clothing for for dogs and cats,

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Speaker 4: of course.

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Speaker 6: Veterinarians, that's the whole thing.

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Speaker 4: Supers, dog camps, dog daycarees, dog workouts, like the dogsitters,

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Speaker 4: dog trainers.

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Speaker 6: There's a whole.

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Speaker 8: Industry dog food of course, that's the biggest.

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Speaker 4: Every dog's gotta eat. So but yeah, for sure.

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Speaker 6: So.

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Speaker 4: But if you if you understand the podcast space, you know,

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Speaker 4: one of the most popular podcasts, I forget the name

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Speaker 4: of it, but one of the most popular podcasts. One

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Speaker 4: of the most popular forms of content on YouTube are

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Speaker 4: like rain noises, Like it's just that's the whole thing.

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Speaker 4: Nobody talking to nothing. It's just like rain noises like

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Speaker 4: in the Amazon and like waterfall and stuff like that,

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Speaker 4: and people like used it to go to sleep. Like

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Speaker 4: you see like rain noise on YouTube, it's like one

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Speaker 4: hundred million views, like a five minute clip of just rain.

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Speaker 8: Just let it run, and after you let it runs

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Speaker 8: a playlist of them and we just keep going.

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Speaker 6: Yes.

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Speaker 4: So yeah, so what created is actually kind of similar

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Speaker 4: to that a little bit.

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Speaker 6: They call it the petflix.

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Speaker 4: That's what the media causing, right, So the media petflix.

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Speaker 4: So the reason why it's called petflix is that think

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Speaker 4: of Netflix like content that you have on Netflix, but

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Speaker 4: think of.

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Speaker 6: That for pets, dogs and cats specifically.

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Speaker 4: So you have like and we're gonna talk about it,

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Speaker 4: but you have the noises, Like you have some content

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Speaker 4: that's just noises, but you also have content that's actually

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Speaker 4: made for animals.

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Speaker 6: So it's like visual content that you could play.

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Speaker 4: On TV and put your dog in front of the

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Speaker 4: TV and the dog watches it. You might not fully

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Speaker 4: understand this don't have an animal or don't have a pet,

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Speaker 4: but if you have a pet, I'm pretty sure that

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Speaker 4: you can understand it. And once you see the numbers,

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Speaker 4: when I read these numbers off, you're definitely gonna understand this.

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Speaker 4: So the company is value that twenty five million dollars

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Speaker 4: and it has fifty million pets around the world and

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Speaker 4: one hundred and fifty one million hours of content consumed

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Speaker 4: last year. And it's called Relax My Dog, Relax my Cat.

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Speaker 6: Right, that's right. Yeah, So all right, that's a good intro.

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Speaker 6: First and foremost, thank you for joining us, Thank you

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Speaker 6: for having me appreciate it.

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Speaker 4: So all right, how did this come about? Because this

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Speaker 4: is a highly unique situation.

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Speaker 6: What gave you the idea? How di did happen?

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Speaker 9: So basically, we were originally making music to help people study,

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Speaker 9: and I remember I used to struggle with studying, and

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Speaker 9: then from there I was like, okay, you know this

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Speaker 9: is it's kind of working. And at the time I

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Speaker 9: had literally one thousand, one thousand, five hundred dollars one

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Speaker 9: thousand pounds at the time to start a business, and

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Speaker 9: I found the only music producer that I could afford

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Speaker 9: was based in El Salvador, and we were basically he

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Speaker 9: said something about his dog and cat getting noise anxiety

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Speaker 9: from living in one of the most violent countries in

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Speaker 9: the world, when you've got guns and police sirens and

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Speaker 9: all that stuff going on, and we were looking into

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Speaker 9: sound therapy for pets, and we thought, okay, let's give

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Speaker 9: this a try, see what happens. And then slowly it

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Speaker 9: started working on his pets, and then we just put

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Speaker 9: out to the audience and ever since then it's been

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Speaker 9: a huge feedback loop. We get the data, we iterate,

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Speaker 9: we get the data, we iterate, and it's just got

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Speaker 9: big from there.

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Speaker 8: So what's that process like, because you're making music the

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Speaker 8: human beings to making music for animals, right, Like is

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Speaker 8: there sound rate or beating it?

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Speaker 7: Like, what's that process?

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Speaker 9: So, yeah, there's certain beat rates and certain frequencies that

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Speaker 9: dogs can hear and humans can't. And then just generally

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Speaker 9: what we did was just there was a lot of

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Speaker 9: things that we made that didn't work, and it was

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Speaker 9: just purely just experimenting, looking at the quantitative and qualitative data.

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Speaker 9: And then from there we just iterated and iterated and

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Speaker 9: and I would say it was a bit of a

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Speaker 9: slow process, but we want to build something super quality.

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Speaker 7: In the beginning stages.

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Speaker 8: How do you know what's working, right, Because I mean

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Speaker 8: I see like Mike's all all the time, and I

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Speaker 8: feel like she just watches whatever he watches.

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Speaker 7: But how do you like where there were you having dogs,

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Speaker 7: like you were.

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Speaker 8: Testing them, checking their heart rates and like timing their

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Speaker 8: attention spans. Like what was the process of like understanding

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Speaker 8: like okay, I think this is working.

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Speaker 9: So first had access to a dog shelter, just anxiety,

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Speaker 9: you know, we didn't have the equipment to check the

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Speaker 9: heart right, but we just had enough to be like, Okay,

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Speaker 9: something is going on here. Now let's spread it out

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Speaker 9: on YouTube of bigger audience and collect that data. And

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Speaker 9: then so in terms of a scientific approach, it was

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Speaker 9: more of a feedback loop approach than we took.

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Speaker 4: So let me ask you this. You said that, and

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Speaker 4: I've heard this before. Dogs can hear things that humans

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Speaker 4: can't write. Can you elaborate on that? The sound different?

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Speaker 9: So the best way to describe is basically, certain frequencies

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Speaker 9: the dogs can hear better hearing, They have a wider

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Speaker 9: range of hearing basically, and and then we just work

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Speaker 9: on like what so we embed some frequencies within the music,

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Speaker 9: but we've now made it in a way where it's

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Speaker 9: designed for humans and dogs to listen together. That's something

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Speaker 9: that we've noticed now, Like we asked the audience. Basically,

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Speaker 9: you know who watches Relax My Dog with their dog?

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Speaker 9: And I think out of ten thousand votes that we

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Speaker 9: got about eighty five percent of them, So yeah, they

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Speaker 9: watch it with a dog. So as a result, we've

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Speaker 9: we've designed it in a way where it's good for

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Speaker 9: humans and dogs.

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Speaker 4: To watch together. So, okay, how is this able to

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Speaker 4: scale to the point that it is?

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Speaker 7: Now?

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Speaker 4: Like you, you said something interested to me. You said

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Speaker 4: that you haven't spent really any money on marketing. No, no,

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Speaker 4: because that would be my first thing was like, you

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Speaker 4: buy an adds our Facebook ads. Great thing to do

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Speaker 4: by Facebook ads, But you didn't buy Facebook ads I'm

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Speaker 4: assuming viable.

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Speaker 6: You didn't buy YouTube ads?

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Speaker 4: So how were you able to scale without spending money

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Speaker 4: on ads?

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Speaker 9: So how were you able to scale?

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Speaker 7: Was?

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Speaker 9: I think one of the most fascinating books that I

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Speaker 9: ever read was Delivering Happiness by the found of Zappos,

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Speaker 9: and we took that approach to be super obsessed with

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Speaker 9: our customer base. So for us, it was like we

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Speaker 9: wanted them to be part of the product development, giving

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Speaker 9: us feedback, and then as a result, we just continuously

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Speaker 9: grew from there. So to give you a specific example,

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Speaker 9: like for everyone user that uses our products, on average

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Speaker 9: they tell about seven people when they tells seven people

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Speaker 9: with like real intensity. So as a result, we were

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Speaker 9: able to scale that way, and in the nine years

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Speaker 9: I've had the business, like, our marketing spent in total

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Speaker 9: has been five thousand dollars, But to be honest, that

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Speaker 9: five thousand dollars was mostly just experimenting and failing, Like

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Speaker 9: we got nothing out of it, so technically they could

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Speaker 9: have been zero.

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Speaker 4: Do you have a system in place for you said,

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Speaker 4: like referrals? Pretty much, you have a system in place

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Speaker 4: to encourage people to like your referrals or they just

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Speaker 4: do it. But there's no system because.

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Speaker 9: Yeah, I didn't they Humans. Dog owners are so emotionally

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Speaker 9: attached to their pet that if they find something unique

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Speaker 9: that works, they want to tell the world. And as

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Speaker 9: a result, what we did was we approached micro influences

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Speaker 9: and we have tried to incentivize them to give them

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Speaker 9: something in return, but generally they don't care. If this

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Speaker 9: finds something that works, don't tell everyone.

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Speaker 4: So micro influences your approaching and they're doing it for free. Yeah,

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Speaker 4: you're just giving them like access to the product.

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Speaker 9: They just even that they don't even want access to

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Speaker 9: the product like they did because they consume it on

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Speaker 9: YouTube or Spotify, Apple Music. But even if we offer

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Speaker 9: them a subscription sometimes like they're doing that, they're doing

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Speaker 9: it from their heart.

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Speaker 4: But what's your what's your pitch to the micro influence?

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Speaker 9: So for us, it's just kind of like some I

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Speaker 9: guess my team takes care of that internally, but they

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Speaker 9: just have a range of pictures. It's like super simple.

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Speaker 9: You find out by their dog, and it's it's more conversational.

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Speaker 9: I'm sure you get so many d ms now on

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Speaker 9: install So we take a conversational approach, so, oh your

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Speaker 9: dog is cute, blah blah blah, you know, and then

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Speaker 9: from there and it's the same thing we do on

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Speaker 9: YouTube as well. Everything is conversational.

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Speaker 6: In the micro influences, like people like five thousand followers up.

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Speaker 9: Yeah, but we we've had right now TikTok influences with

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Speaker 9: millions of follow us, But we we don't even approach

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Speaker 9: them changes do it.

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Speaker 4: People love what looking at that and they tag they

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Speaker 4: tag you yeah, yeah.

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Speaker 8: So you said that before. In Jolie reversent as well,

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Speaker 8: those hear things that we don't. They have a wider

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Speaker 8: range of hearing. Yeah, did you start from the beginning

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Speaker 8: process of making it auditory and visual or is that

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Speaker 8: something that you expanded to because I know you.

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Speaker 7: Talked about the color grade.

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Speaker 8: Yeah, because I mean, obviously we don't see the same way,

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Speaker 8: So like, did that come after?

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Speaker 7: What was that like?

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Speaker 9: So that came after? So the audio piece, I think

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Speaker 9: when we start twenty twelve, and the visuals piece came

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Speaker 9: into came in like twenty seventeen.

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Speaker 7: Five years Yeah.

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Speaker 9: Yeah, So we wanted to nail down the audio piece first,

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Speaker 9: and then we saw some basic research that other universities

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Speaker 9: have done around the visual side, and then we start

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Speaker 9: to create content. Once again very experimental, but we start

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Speaker 9: getting a data and we're like, okay, this works, this

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Speaker 9: doesn't work. And just to give you an example, like

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Speaker 9: even our music goes into different genres that we create.

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Speaker 9: So we've created an altered version of reggae, which seems

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Speaker 9: to be the best type of music and the most

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Speaker 9: popular on our platform, compared to like an altered version

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Speaker 9: of classical or oriental or whatever it is. So we're

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Speaker 9: starting to create these little genres where we're starting to

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Speaker 9: see so that on the visual piece, for example, dogs

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Speaker 9: love watching virtual walks on a beach, so we have

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Speaker 9: a lot of that and we look at it. Okay,

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Speaker 9: this one works the best compared to virtual walk in

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Speaker 9: the city or whatever it is. And then there's some

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Speaker 9: dogs that like watching other dogs going for walks, but

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Speaker 9: some don't, some bark, some go nuts.

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Speaker 8: As I's saying, I'm thinking to myself, like, I'm walking

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Speaker 8: in with my dog like testing, yeah, and we put

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Speaker 8: something on. I'm gauging the reaction as if they start,

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Speaker 8: if they start screamming, if their tails moving too much,

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Speaker 8: or the treat. Is that how we're gaging, Like, Okay,

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Speaker 8: they like watching walks on the beach, that is that

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Speaker 8: how we gave it. So what you mean like, if

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Speaker 8: there's a video like visually, Yeah, yeah, how do I

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Speaker 8: know a successful video? Is it because the reaction of

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Speaker 8: the dog barking or showing anxiety.

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Speaker 7: Yeah.

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Speaker 9: So as long as your dog is like I guess,

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Speaker 9: pretty chilled and engaged with the screen, then it's fine.

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Speaker 9: But some people want to get the dog excited and

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Speaker 9: they'll be jumping up and down on the screen. So

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Speaker 9: I think just generally, yeah, as long as they're I

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Speaker 9: think the best thing to do is Like what people

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Speaker 9: do is they'll go to work, so they'll leave it

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Speaker 9: on for like eight hours. When they come back, you

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Speaker 9: can sense your dog if he's pretty chilled or anxious,

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Speaker 9: and then you can gauge, oh, this is working or

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Speaker 9: it's not working.

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Speaker 4: So let me ask you this. Yeah, I see it

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Speaker 4: on a note. Seventy five percent profit.

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Speaker 9: Margin gross profit.

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Speaker 4: Yeah yeah, so that's high. So how are you able

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Speaker 4: to do that? I'm assuming your your course must be

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Speaker 4: very low, low overhead, right yeah yeah, but you have

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Speaker 4: a production staff where you people are producing content, right,

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Speaker 4: so how are you able to keep your court so loaded,

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Speaker 4: to keep so much of the profit.

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Speaker 9: Because most of my production stuff is all over the world.

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Speaker 9: And the other thing is like when I first started business,

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Speaker 9: like the biggest book that had the impact on me

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Speaker 9: was Tim ferris To for Our work Week, and it's

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Speaker 9: all about building scalability through automation. And for me, it's

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Speaker 9: the same thing. It's like, you know, I can hire

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Speaker 9: producers in England that will be like super expensive, or

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Speaker 9: can hire someone in Indonesia that is literally insanely cheap. Outsource.

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Speaker 9: From day one, all I've done is outsource my business.

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Speaker 9: My whole team is remote around the world.

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Speaker 4: And it's good quality work.

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Speaker 9: You have amazing quality work. But I think the key

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Speaker 9: thing is with outsourcing is that it's learning how to communicate.

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Speaker 9: When you hire these people, there's different communication techniques. And

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Speaker 9: also is to have them, I guess integrated, to feel

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Speaker 9: part of the company even though they're freelancers. And I

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Speaker 9: think just putting systems in place where it's like, you know,

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Speaker 9: here's here's some of the instructions, just follow it. That's it.

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Speaker 9: I feel like when you put these at playbook in

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Speaker 9: place for these people that you hire, then it just

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Speaker 9: runs itself.

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Speaker 4: So yeah, we've been we talked about that a futures

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Speaker 4: how people have used platforms like Fiverr. Yeah, different things

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Speaker 4: in that nature. How were you able to find like

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Speaker 4: the good people overseived?

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Speaker 9: So to be specific about developers, for example, when we

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Speaker 9: build our own subscription platform, and there's no platform that

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Speaker 9: you can just buy off the shelf, so we get

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Speaker 9: to build that onn like Netflix out of a box.

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Speaker 9: And the thing is our watch time a lot higher

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Speaker 9: than Netflix. I think the average watch time is two

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Speaker 9: hours per person. Our average watch time is eight hours.

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Speaker 9: And you put a dog or cat and if you

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Speaker 9: look at that. That's a lot of bandwidth that's being used,

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Speaker 9: a lot of bandwidths. So that how do we, you know,

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Speaker 9: put our costs down and our margins hired on a

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Speaker 9: subscription service. So a lot of that going back to developers,

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Speaker 9: it's kind of trial and error. I think I've done

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Speaker 9: enough of outsourcing as an entrepreneur for ten years to

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Speaker 9: know engage what works and what doesn't work. And I

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Speaker 9: think with these developers, you just you can put little

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Speaker 9: experiments in place for them to I guess do, and

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Speaker 9: then from there once they kind of give you the

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Speaker 9: results they want. But I think the key thing actually

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Speaker 9: with developers is the best analogies. If you give them

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Speaker 9: a drawing of a car and it has square wheels

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Speaker 9: on it, they'll make it car with square wheels. They're

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Speaker 9: not gonna tell you, right, So you have to be

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Speaker 9: super super specific. You have to speak to them in

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Speaker 9: zeros and ones literally, and that's how you get the

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Speaker 9: best results from personal experience.

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Speaker 7: Now you said something very interesting for the watch time. Yeah,

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Speaker 7: so obviously a lot of.

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Speaker 8: People consuming on YouTube, So I wonder what that looks

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Speaker 8: like from your end, because having a watch time of.

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Speaker 7: Eight hours, you know, for ad dollars.

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Speaker 8: It makes a lot of sense to put a lot

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Speaker 8: of ads in that spaces of those videos. So how

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Speaker 8: is that for you guys as far as just revenue

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Speaker 8: from just ads on YouTube?

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Speaker 9: So in terms of sorry can you rephrase?

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Speaker 8: Like, so obviously when you have a watch time of

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Speaker 8: over eight hours, even like if you have to watch

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Speaker 8: home over eight minutes, you can generate revenue from that.

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Speaker 7: Yeah. Yeah, so is YouTube one.

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Speaker 8: Of those main generating sources of income for the company

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Speaker 8: because the watch time is so long.

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Speaker 9: Yeah, YouTube is one of the main sources. That's right.

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Speaker 9: But I think YouTube obviously automatically places mid rolls when

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Speaker 9: the user is going to be likely the most engaged,

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Speaker 9: so that just takes care of everything. But you know, yeah,

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Speaker 9: as a result I watched time. It is insane, Like

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Speaker 9: I think it's a one hundred and fifty five million

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Speaker 9: hours in one year.

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Speaker 4: Wow, who's your competition? Do you have competition in the space?

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Speaker 4: Maybe it's very.

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Speaker 9: Very small competition. But for us, I think what we

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Speaker 9: did was like with a relaxed my dog, we thought, okay,

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Speaker 9: this is working, and for us, it was like, let's

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Speaker 9: copy and paste our YouTube channel and send traffic to

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Speaker 9: that so we have came your Dog, Relax your Dog,

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Speaker 9: came your Cat, et cetera. Different YouTube channels.

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Speaker 4: Yeah, how many subscribes you on YouTube?

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Speaker 9: Combined?

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Speaker 4: Two million different channels all of them. Yeah, Relax my

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Speaker 4: Dog is a premium one. That's the one that gets

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Speaker 4: the most.

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Speaker 6: Yeah.

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Speaker 9: Yeah, but the other ones that we desided to compete

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Speaker 9: against ourselves are growing.

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Speaker 4: So you decided to compete against yourself, Yeah, Relax my Dog,

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Speaker 4: Relax my Cat, with the other.

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Speaker 9: One cameo dog your dog, relax your dog, and the

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Speaker 9: cameo cat sons.

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Speaker 4: What's the difference between cam your Dog and Relax your.

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Speaker 9: Dog for us, there's right now, they're very similar, very

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Speaker 9: very similar. And I think the reason why we did

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Speaker 9: that was just to protect protect us from an SEO

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Speaker 9: perspective and to send traffic to all of them to

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Speaker 9: create our own competition.

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Speaker 4: That's actually very that's actually very brilliant because it Relaxed

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Speaker 4: my Dog becomes popularly. You can see somebody making a

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Speaker 4: cam your Dog. Yeah, you can see that happening, right,

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Speaker 4: And it's like, now that could potentially kind of drive

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Speaker 4: people from Relax my Dog, calmye or the same type

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Speaker 4: of content. So I was like, all right, instead of

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Speaker 4: letting somebody else do it, we'll just copy ourselves and

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Speaker 4: now we have calm our doll, Relax my dog, similar

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Speaker 4: type of content. When you google it, one of them

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Speaker 4: is going to come up exactly and it's gonna be Now,

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Speaker 4: it's gonna be hard for somebody to do. The third, like,

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Speaker 4: what is going to be next?

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Speaker 7: The best?

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Speaker 9: The best competition is yourself. Yeah, literally, that's it, and

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Speaker 9: that's what we did.

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Speaker 8: So you said that absolutely on YouTube, but you have

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Speaker 8: the subscription service. Yeah, so what's the different in variation

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Speaker 8: between YouTube and now subscription service?

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Speaker 9: So the subscriptions as it is growing for us, it's

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Speaker 9: still quite new because of the technology that we've built.

444
00:23:43,800 --> 00:23:46,240
Speaker 9: It was like how do we balance the growth versus

445
00:23:46,240 --> 00:23:48,600
Speaker 9: the cost? So that's still growing. But then you know,

446
00:23:48,680 --> 00:23:52,440
Speaker 9: we thought from our perspective was like, let's just flood

447
00:23:52,880 --> 00:23:57,399
Speaker 9: our content in as many platforms as possible and just

448
00:23:57,480 --> 00:24:00,280
Speaker 9: create as many revenue sources as possible. If that means

449
00:24:00,320 --> 00:24:06,440
Speaker 9: cannibalizing against ourselves, I'd rather cannibalize against my own myself

450
00:24:06,520 --> 00:24:07,680
Speaker 9: than someone else do that.

451
00:24:09,240 --> 00:24:12,639
Speaker 8: Okay, where's the biggest audience Because we go to a

452
00:24:12,640 --> 00:24:15,520
Speaker 8: lot of cities, especially the United States. Yeah, I mean

453
00:24:15,560 --> 00:24:18,640
Speaker 8: it feels like like we've been to San Francisco, LA.

454
00:24:18,800 --> 00:24:22,800
Speaker 8: These are big dog markets, Miami. What's the biggest audience

455
00:24:22,840 --> 00:24:23,240
Speaker 8: that you guys?

456
00:24:23,960 --> 00:24:25,320
Speaker 7: It's the US, is it?

457
00:24:25,400 --> 00:24:25,720
Speaker 2: Yeah?

458
00:24:25,760 --> 00:24:29,520
Speaker 9: Fifty two US and then the fastest going ordiance for

459
00:24:29,680 --> 00:24:35,200
Speaker 9: US is South and Central America and actually the fifth

460
00:24:36,280 --> 00:24:42,560
Speaker 9: fastest going audience is India. So all over the world.

461
00:24:42,880 --> 00:24:45,280
Speaker 4: So what's the verticals here? You have the YouTube channel,

462
00:24:46,040 --> 00:24:50,280
Speaker 4: you have a subscription model in place, you have and

463
00:24:50,480 --> 00:24:52,040
Speaker 4: what else do you do? You have anything else?

464
00:24:53,000 --> 00:24:56,120
Speaker 9: YouTube? All the music streaming services, so Spotify, upper Music.

465
00:24:56,600 --> 00:24:58,880
Speaker 4: Allright, so let's break each one down. Yeah, so let's

466
00:24:58,880 --> 00:25:01,480
Speaker 4: start with the music. So all right, well, which one

467
00:25:01,480 --> 00:25:01,920
Speaker 4: did you start?

468
00:25:01,960 --> 00:25:02,200
Speaker 7: First?

469
00:25:02,200 --> 00:25:02,560
Speaker 4: YouTube?

470
00:25:02,560 --> 00:25:02,800
Speaker 6: First?

471
00:25:02,800 --> 00:25:03,280
Speaker 9: YouTube first?

472
00:25:03,440 --> 00:25:04,080
Speaker 7: Let's do that.

473
00:25:04,160 --> 00:25:07,880
Speaker 4: So the YouTube was the first one, yeah, and that

474
00:25:08,280 --> 00:25:12,760
Speaker 4: was putting out music video format of music and then

475
00:25:12,960 --> 00:25:17,720
Speaker 4: actually putting out content, right, that's right? Yeah, Okay, that grows.

476
00:25:19,000 --> 00:25:23,600
Speaker 4: Then from there you go to music, Spotify, Apple, and

477
00:25:23,640 --> 00:25:26,040
Speaker 4: you're just taking the music that you already have on YouTube,

478
00:25:26,119 --> 00:25:28,600
Speaker 4: ye and putting it on Spotify and Apple. Yeah, so

479
00:25:28,720 --> 00:25:31,800
Speaker 4: using the same content just in different verticals, correct, Like

480
00:25:31,800 --> 00:25:33,680
Speaker 4: how we do a podcast, Like we'll put the podcast

481
00:25:33,720 --> 00:25:36,040
Speaker 4: out on YouTube, but then the audio goes on Apple

482
00:25:36,119 --> 00:25:39,240
Speaker 4: Spotify exactly. Exactly who's making this music?

483
00:25:39,800 --> 00:25:42,240
Speaker 9: My music produced a Ricardo. We've been working SGEPT for

484
00:25:42,320 --> 00:25:45,480
Speaker 9: nine years now. It's in house house. Yeah, all the music,

485
00:25:45,600 --> 00:25:49,760
Speaker 9: everything is made in house, the music, the video, everything,

486
00:25:50,520 --> 00:25:52,040
Speaker 9: it's based on our own research.

487
00:25:53,040 --> 00:25:55,399
Speaker 8: Okay, you can go to Apple Music and pull out

488
00:25:55,440 --> 00:25:56,520
Speaker 8: how many songs have you got made?

489
00:25:56,840 --> 00:26:01,520
Speaker 9: Like it it's gonna be in a like two thousand hours.

490
00:26:01,240 --> 00:26:02,840
Speaker 4: So you just make you just may make a couple

491
00:26:02,880 --> 00:26:05,200
Speaker 4: of songs a day, like you can. Just so it's

492
00:26:05,200 --> 00:26:05,879
Speaker 4: just beat stuff.

493
00:26:06,600 --> 00:26:09,560
Speaker 9: It's mostly instrumentals, but some of them now are having

494
00:26:10,960 --> 00:26:12,800
Speaker 9: some of the new stuff we're doing is having more

495
00:26:12,840 --> 00:26:17,680
Speaker 9: audio in it. So we're experimenting with the audio side.

496
00:26:18,040 --> 00:26:21,040
Speaker 8: So you had to go through a process of studying

497
00:26:21,480 --> 00:26:24,680
Speaker 8: the obviously the bpms and the rhythms of all the music. Yeah,

498
00:26:24,720 --> 00:26:26,560
Speaker 8: you report the Guardian said that I know why you

499
00:26:26,600 --> 00:26:29,440
Speaker 8: said reggae. I read the report that the Guardian said

500
00:26:29,720 --> 00:26:32,719
Speaker 8: reggae and soft rock with the popular exactly. Yeah, so

501
00:26:33,359 --> 00:26:36,359
Speaker 8: most of the rhythms based on that. Are you guys

502
00:26:36,440 --> 00:26:39,520
Speaker 8: finding that you know what these rhythms are also work too?

503
00:26:40,680 --> 00:26:44,360
Speaker 9: Yeah? So some of it's based on that, and then

504
00:26:44,359 --> 00:26:46,480
Speaker 9: some of it is either we just alter it a

505
00:26:46,560 --> 00:26:50,479
Speaker 9: bit more. So if it's reggae, we obviously we make

506
00:26:50,520 --> 00:26:53,720
Speaker 9: everything in house. Anyway, we'll just continue to experiment with

507
00:26:53,880 --> 00:26:56,960
Speaker 9: altering the sounds a bit more. But the other thing

508
00:26:56,960 --> 00:27:00,359
Speaker 9: that works best, that's up and coming is more of

509
00:27:00,400 --> 00:27:04,920
Speaker 9: an oriental type of music that we've started experimenting with

510
00:27:05,440 --> 00:27:09,480
Speaker 9: and we're seeing that becoming popular.

511
00:27:09,680 --> 00:27:13,000
Speaker 7: Do you notice that certain dogs certain sounds will work

512
00:27:13,040 --> 00:27:13,560
Speaker 7: better for us?

513
00:27:13,680 --> 00:27:17,080
Speaker 9: No? No, So basically every dog is so individual, like

514
00:27:17,480 --> 00:27:21,720
Speaker 9: it's their personality. I think that's why we create such

515
00:27:21,880 --> 00:27:24,560
Speaker 9: a range of content, and even on the visual side,

516
00:27:24,560 --> 00:27:29,240
Speaker 9: like some dogs actually love watching sheep where some don't.

517
00:27:29,560 --> 00:27:33,359
Speaker 9: Some dogs love watching dogs, some start barking at the screen.

518
00:27:33,920 --> 00:27:35,879
Speaker 9: So we create such a range of content for you

519
00:27:35,960 --> 00:27:38,400
Speaker 9: as the owner to be like, all right, you can

520
00:27:38,600 --> 00:27:40,600
Speaker 9: try see which one works.

521
00:27:41,160 --> 00:27:47,159
Speaker 4: What did you Okay, so you two Apple Spotify subscription.

522
00:27:47,359 --> 00:27:50,280
Speaker 4: So what's talk about the subscription model? When did you

523
00:27:50,280 --> 00:27:52,480
Speaker 4: put the subscription model in place? And what did the

524
00:27:52,520 --> 00:27:57,880
Speaker 4: subscription model have that separated from the free content?

525
00:27:58,359 --> 00:28:02,040
Speaker 9: So for us, obviously it's ad free, and more importantly,

526
00:28:02,080 --> 00:28:05,720
Speaker 9: we are now collecting data on your dog and then

527
00:28:05,760 --> 00:28:10,280
Speaker 9: as a result, we create customized playlists. So like if

528
00:28:10,280 --> 00:28:12,040
Speaker 9: you've got on YouTube, because we have such a range

529
00:28:12,040 --> 00:28:16,600
Speaker 9: of content thousands and thousands of hours, the only drawback

530
00:28:16,680 --> 00:28:18,919
Speaker 9: is use the owner have to experiment to be like

531
00:28:18,960 --> 00:28:22,080
Speaker 9: which one works my dog, which one doesn't. Whereas for us,

532
00:28:22,080 --> 00:28:24,440
Speaker 9: we collect that data and we create a curated playlist

533
00:28:26,280 --> 00:28:28,240
Speaker 9: which saves you quite quite a bit of time. And

534
00:28:28,320 --> 00:28:30,680
Speaker 9: as a result, if you know, we look at the

535
00:28:30,720 --> 00:28:33,600
Speaker 9: watch time metrics, so this playlist might work for a

536
00:28:33,600 --> 00:28:37,639
Speaker 9: certain period of time, but then eventually, you know, we

537
00:28:37,760 --> 00:28:38,600
Speaker 9: might have to change that.

538
00:28:38,920 --> 00:28:43,000
Speaker 4: So when you say collective data, you're based on the

539
00:28:43,040 --> 00:28:46,880
Speaker 4: content that you're consuming. Yeah, how long you're consuming the content? Yeah,

540
00:28:46,960 --> 00:28:51,320
Speaker 4: you can say your dog likes this music more than

541
00:28:51,320 --> 00:28:54,800
Speaker 4: that music, and now we can curate a playlist like

542
00:28:55,040 --> 00:28:58,240
Speaker 4: your dog is more in the reggae in South samarnga.

543
00:28:58,760 --> 00:29:03,240
Speaker 8: Yeah, and when you do it, you're going to send

544
00:29:03,240 --> 00:29:06,760
Speaker 8: them the playlist that you've made your music.

545
00:29:07,080 --> 00:29:10,400
Speaker 9: Yeah, it's all our content, Okay.

546
00:29:10,920 --> 00:29:11,760
Speaker 4: And how much is that?

547
00:29:12,600 --> 00:29:16,200
Speaker 9: Just five dollars a month for nine a month, that's it.

548
00:29:16,280 --> 00:29:18,640
Speaker 7: That's a dog food, Yeah.

549
00:29:18,480 --> 00:29:21,680
Speaker 9: Literally less than dog treats.

550
00:29:22,400 --> 00:29:25,160
Speaker 4: So the companies they said, you said the company's value

551
00:29:25,160 --> 00:29:29,320
Speaker 4: are twenty five million. That's based off of a multiple

552
00:29:29,560 --> 00:29:32,200
Speaker 4: of the revenue that's coming in right now from all

553
00:29:32,320 --> 00:29:33,360
Speaker 4: the different verticals.

554
00:29:33,520 --> 00:29:38,400
Speaker 9: Yeah. And because we have very very high margins profit margins. Yeah,

555
00:29:38,640 --> 00:29:40,800
Speaker 9: that gives us really good multiples.

556
00:29:41,920 --> 00:29:45,560
Speaker 4: Okay, get interesting, So what's the what's the plan moving forward?

557
00:29:45,640 --> 00:29:48,240
Speaker 4: Like you would you like to scale it at a

558
00:29:48,320 --> 00:29:52,400
Speaker 4: higher level, sell the business, partner with somebody, like how

559
00:29:52,400 --> 00:29:53,960
Speaker 4: do you envision this moving forward?

560
00:29:54,360 --> 00:29:57,240
Speaker 9: So for us, I think, yeah, we have been approached

561
00:29:57,720 --> 00:30:01,360
Speaker 9: a number of times for exit and maybe if it's

562
00:30:01,360 --> 00:30:04,400
Speaker 9: the right partner, but I think right now, it's just

563
00:30:05,480 --> 00:30:08,040
Speaker 9: scale the business as much as possible. Like we have

564
00:30:08,200 --> 00:30:11,000
Speaker 9: fifty million cats and dogs around the world using our content.

565
00:30:12,400 --> 00:30:16,360
Speaker 9: There's like a billion cats and dogs around the world.

566
00:30:16,480 --> 00:30:18,880
Speaker 4: It's like a billion domesticated cats and dollars.

567
00:30:19,000 --> 00:30:23,760
Speaker 9: Yeah, so we're like we've got more to go.

568
00:30:24,000 --> 00:30:26,760
Speaker 4: What about what about partnerships? Have you have you thought

569
00:30:26,800 --> 00:30:31,320
Speaker 4: about like partnering with like I don't know, like a

570
00:30:31,360 --> 00:30:34,280
Speaker 4: dog food company or something that or like one of

571
00:30:34,280 --> 00:30:38,520
Speaker 4: these like dog shows, Like have you ever done any

572
00:30:38,800 --> 00:30:41,160
Speaker 4: collaboration And because that seems to me like that there's

573
00:30:41,200 --> 00:30:43,320
Speaker 4: a lot of collaboration that kind of would make sense.

574
00:30:43,360 --> 00:30:45,480
Speaker 9: We have, We have done a lot of collaboration. So

575
00:30:45,520 --> 00:30:48,000
Speaker 9: on our YouTube channel, we also have vloggers, so it's

576
00:30:48,040 --> 00:30:53,440
Speaker 9: not just content, but it's content obviously designed for you know,

577
00:30:53,480 --> 00:30:55,520
Speaker 9: how to take care of a dog, all these tips

578
00:30:55,520 --> 00:30:58,000
Speaker 9: and tricks, et cetera. So brands will approach us and

579
00:30:58,040 --> 00:31:01,280
Speaker 9: we'll talk about specific products as well on our YouTube channel.

580
00:31:01,320 --> 00:31:03,320
Speaker 9: So yeah, for sure, like we want to partner with

581
00:31:03,360 --> 00:31:08,320
Speaker 9: brands and then kind of grow from there. But from

582
00:31:08,400 --> 00:31:13,200
Speaker 9: our perspective, we just think that if a partnership doesn't

583
00:31:13,200 --> 00:31:17,600
Speaker 9: slow us down, there's no point doing that. Like it's

584
00:31:17,640 --> 00:31:21,280
Speaker 9: just like we're my previous business that I had, which

585
00:31:21,360 --> 00:31:24,640
Speaker 9: was venture capital backed, angel backed, et cetera, et cetera.

586
00:31:24,680 --> 00:31:27,360
Speaker 9: Once you add all these layers, they start slowing you down.

587
00:31:28,080 --> 00:31:29,720
Speaker 9: So for me, it's just like, if you're going to

588
00:31:29,760 --> 00:31:30,720
Speaker 9: speed me up, that's cool.

589
00:31:30,760 --> 00:31:32,560
Speaker 4: We'll talk about that. Why did it slow because you

590
00:31:32,560 --> 00:31:35,000
Speaker 4: got to go ask them and talk to them and yeah,

591
00:31:35,240 --> 00:31:36,440
Speaker 4: actual permission and stuff like that.

592
00:31:36,520 --> 00:31:38,200
Speaker 9: Exactly, yeah, exactly.

593
00:31:38,600 --> 00:31:41,840
Speaker 8: We haven't been approached from a healthcare standpoint because when

594
00:31:41,840 --> 00:31:46,400
Speaker 8: I hear words like habri activity, anxiety, these are words

595
00:31:46,400 --> 00:31:47,920
Speaker 8: that we hear when we talk about humans.

596
00:31:48,080 --> 00:31:51,120
Speaker 7: That's a healthcare issue. Right, Have you been approached.

597
00:31:50,760 --> 00:31:54,120
Speaker 8: By veterinarians or anybody and that the dog feel that

598
00:31:55,440 --> 00:31:56,320
Speaker 8: revolves around the health.

599
00:31:56,440 --> 00:32:00,800
Speaker 9: No, we we know one of my friends lives in

600
00:32:00,840 --> 00:32:03,440
Speaker 9: New York. He went to his vet and it's like, oh,

601
00:32:04,000 --> 00:32:06,880
Speaker 9: they've got to relax my dog on TV. So a

602
00:32:06,880 --> 00:32:08,400
Speaker 9: lot of vets are using it, a lot of shelters

603
00:32:08,400 --> 00:32:11,200
Speaker 9: are using it. I think during July fourth in America,

604
00:32:12,680 --> 00:32:16,480
Speaker 9: the biggest like shelter network was talking about us on

605
00:32:16,520 --> 00:32:20,880
Speaker 9: Fox News. So yeah, there's a lot of areas that

606
00:32:20,920 --> 00:32:24,920
Speaker 9: we are going into that's being used. But it's just

607
00:32:25,000 --> 00:32:28,040
Speaker 9: run like I think that it's mental health for your pet, right,

608
00:32:28,360 --> 00:32:32,560
Speaker 9: that's it. So if it's a vet, a groomer, massage,

609
00:32:32,920 --> 00:32:36,800
Speaker 9: a shelter in some way has a positive impact.

610
00:32:37,560 --> 00:32:41,200
Speaker 8: Is there any visions for maybe I know, like a

611
00:32:41,240 --> 00:32:43,320
Speaker 8: lot of people go to a dog trainer or like

612
00:32:43,320 --> 00:32:46,920
Speaker 8: you said, like a mental health gym. Yeah, I got

613
00:32:46,920 --> 00:32:50,640
Speaker 8: a color for human beings. Is there a vision of

614
00:32:50,720 --> 00:32:54,520
Speaker 8: having something like that for relaxed my dog relis my cat.

615
00:32:54,760 --> 00:32:57,880
Speaker 8: Whether people can actually come and see the experience of

616
00:32:57,960 --> 00:33:01,600
Speaker 8: outside of the YouTube, outside actual subscription service to have

617
00:33:01,760 --> 00:33:03,600
Speaker 8: it amongst a bunch of pets.

618
00:33:03,960 --> 00:33:07,160
Speaker 9: Yeah, it's so interesting. Actually, that is something that we're

619
00:33:07,160 --> 00:33:12,880
Speaker 9: looking at doing in India. There's a bunch of high

620
00:33:12,920 --> 00:33:16,600
Speaker 9: profile people that have been approached by so we might

621
00:33:16,600 --> 00:33:21,880
Speaker 9: be looking at doing that because the relationship I guess

622
00:33:21,880 --> 00:33:26,120
Speaker 9: with pets in South Asia going from street animals and

623
00:33:26,560 --> 00:33:30,000
Speaker 9: classified as dirty or whatever, it is changing like super quick.

624
00:33:31,240 --> 00:33:34,600
Speaker 9: So we are going to be doing something very similar.

625
00:33:36,040 --> 00:33:40,920
Speaker 4: So being based in the UK started to come in

626
00:33:40,960 --> 00:33:44,320
Speaker 4: the UK, but you do a lot of those in

627
00:33:44,360 --> 00:33:46,880
Speaker 4: America as well, right, yep, So can you talk about

628
00:33:46,920 --> 00:33:49,120
Speaker 4: that because you know a lot of our most of

629
00:33:49,120 --> 00:33:51,960
Speaker 4: our audiences in American audience, but we have a lot

630
00:33:51,960 --> 00:33:53,920
Speaker 4: of supporting a lot of listeners in the UK. So

631
00:33:54,560 --> 00:33:57,320
Speaker 4: what was what was the challenges if any? What were

632
00:33:57,360 --> 00:33:59,600
Speaker 4: the you know, hurdles that you may have had to

633
00:33:59,640 --> 00:34:04,160
Speaker 4: face And how is it to do business cross continent

634
00:34:04,240 --> 00:34:06,520
Speaker 4: because I don't think a lot of people have a

635
00:34:06,560 --> 00:34:09,520
Speaker 4: full perspective of doing business on like two different continents,

636
00:34:09,600 --> 00:34:11,680
Speaker 4: especially in America all the time. It's like if you're

637
00:34:11,680 --> 00:34:15,680
Speaker 4: an American based business, smaller type of just focus on America.

638
00:34:16,120 --> 00:34:17,359
Speaker 7: I know you do both.

639
00:34:17,400 --> 00:34:20,200
Speaker 4: So what with some of the learning experiences challenges.

640
00:34:21,960 --> 00:34:24,680
Speaker 9: So in all honestly, I think for us, we were like, right,

641
00:34:25,560 --> 00:34:28,320
Speaker 9: how do we get to the end consumer without having

642
00:34:28,719 --> 00:34:32,360
Speaker 9: a middle person? And that was it. So doing business

643
00:34:32,360 --> 00:34:35,920
Speaker 9: in America wherever, Like you know, we're global now, but

644
00:34:36,520 --> 00:34:38,719
Speaker 9: that's because of how do we reach the end consumer?

645
00:34:39,440 --> 00:34:42,560
Speaker 9: So for us, you know, I guess partnerships. If we

646
00:34:42,600 --> 00:34:45,640
Speaker 9: approached like I don't know, pet Smart or whoever, it

647
00:34:45,719 --> 00:34:50,600
Speaker 9: was like, in all honesty, like I have no time

648
00:34:50,640 --> 00:34:54,000
Speaker 9: for that. It's a waste of my time because of

649
00:34:54,000 --> 00:34:56,799
Speaker 9: the level of bureaucracies. It's like, why do I want

650
00:34:56,840 --> 00:34:59,120
Speaker 9: to go to a big pet retailler when it can

651
00:34:59,239 --> 00:35:02,839
Speaker 9: jump over you and that run into your customers. So

652
00:35:02,920 --> 00:35:05,480
Speaker 9: that was my approach from day one. So doing business

653
00:35:05,480 --> 00:35:11,200
Speaker 9: in America or wherever, it's just distances in whatever country

654
00:35:11,239 --> 00:35:14,880
Speaker 9: is an issue. If I can access the end consumer,

655
00:35:14,920 --> 00:35:16,920
Speaker 9: that's all I care about. I don't care where you're based.

656
00:35:18,200 --> 00:35:22,520
Speaker 7: So obviously your music background erners.

657
00:35:22,560 --> 00:35:22,920
Speaker 6: What's up?

658
00:35:23,040 --> 00:35:26,200
Speaker 3: You ever walk into a small business and everything just works,

659
00:35:26,440 --> 00:35:29,720
Speaker 3: like the checkout is fast, the receipts are digital, tipping

660
00:35:29,960 --> 00:35:32,440
Speaker 3: is a breeze, and you're out the door before the

661
00:35:32,440 --> 00:35:36,839
Speaker 3: line even builds odds are they're using Square. We love

662
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664
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665
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666
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667
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669
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Speaker 3: It's not just about payments, it's about giving you time

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672
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Speaker 3: pushing your vision forward. This episode is brought to you

677
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Speaker 3: by P and C Bank. A lot of people think

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686
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687
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Speaker 3: P and C Bank National Association Member FDIC.

688
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Speaker 10: Behind those warm and cozy nights at home, thousands of

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691
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692
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Speaker 10: and people delivering all of that power where it's needed.

693
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Speaker 10: They're part of almost three hundred thousand jobs VP supports

694
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695
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Speaker 10: Investing in America.

696
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Speaker 8: He to you in a different set, Now, this is

697
00:37:45,560 --> 00:37:49,080
Speaker 8: pretty incredible. So how many because I know you outsourced

698
00:37:49,120 --> 00:37:51,640
Speaker 8: a lot of the word, but how many people are

699
00:37:51,680 --> 00:37:53,960
Speaker 8: doing the day to data or are you still day

700
00:37:54,000 --> 00:37:56,120
Speaker 8: to day or is there you build people around you

701
00:37:56,160 --> 00:37:58,799
Speaker 8: that you directly have content with that are now being outsourced.

702
00:37:58,800 --> 00:37:59,600
Speaker 7: How big is the team.

703
00:38:00,160 --> 00:38:02,800
Speaker 9: So the team, we're about twenty people around the world

704
00:38:03,680 --> 00:38:06,600
Speaker 9: and we have a core team in Manchester and they

705
00:38:06,680 --> 00:38:09,120
Speaker 9: do all kind of like the marketing, et cetera. And

706
00:38:09,160 --> 00:38:12,400
Speaker 9: then the day to day I'm kind of like in

707
00:38:12,440 --> 00:38:17,719
Speaker 9: and out a little bit. But yeah, so just yeah,

708
00:38:18,200 --> 00:38:20,520
Speaker 9: but yeah, it kind of and it's good to step

709
00:38:20,560 --> 00:38:22,640
Speaker 9: outside of your business. Sometimes you have to like work

710
00:38:23,040 --> 00:38:26,680
Speaker 9: on your business rather than in your business. And you know,

711
00:38:26,920 --> 00:38:28,480
Speaker 9: I guess the past few weeks I took a bit

712
00:38:28,520 --> 00:38:31,440
Speaker 9: of time off just to like look outside and think

713
00:38:31,440 --> 00:38:36,600
Speaker 9: where I want to go. But it's fun. It's fun.

714
00:38:36,760 --> 00:38:40,000
Speaker 9: It doesn't feel like work. It's my life, it's my lifestyle.

715
00:38:41,800 --> 00:38:46,840
Speaker 4: So are they any festivals for dogs at the dog Festival?

716
00:38:47,640 --> 00:38:48,120
Speaker 7: M hmm.

717
00:38:49,160 --> 00:38:53,279
Speaker 9: There's big conventions, like I think in England they have

718
00:38:53,320 --> 00:38:55,520
Speaker 9: one called Crosss. I think maybe they might have one

719
00:38:55,520 --> 00:39:02,200
Speaker 9: in like Miami somewhere. But how is that actual festivals.

720
00:39:01,880 --> 00:39:03,640
Speaker 4: That might be? That might be that's a good idea,

721
00:39:04,480 --> 00:39:07,840
Speaker 4: different events, different contests, different Like.

722
00:39:07,800 --> 00:39:09,560
Speaker 9: There was one in New York actually I went to,

723
00:39:10,160 --> 00:39:11,680
Speaker 9: but I think that was just like a one off thing.

724
00:39:11,840 --> 00:39:13,760
Speaker 4: And then like even like the music like you're playing,

725
00:39:13,760 --> 00:39:18,759
Speaker 4: you can actually have like a live musical performance. There's

726
00:39:18,800 --> 00:39:20,759
Speaker 4: the dog fanst in the UK.

727
00:39:21,520 --> 00:39:21,719
Speaker 9: Wow.

728
00:39:21,880 --> 00:39:24,359
Speaker 8: So it's like a dog maybe like an open part,

729
00:39:24,440 --> 00:39:26,560
Speaker 8: like a hide part. They have the DJ playing the

730
00:39:26,640 --> 00:39:30,400
Speaker 8: music and everybody's just chilled out on the grass. I

731
00:39:30,400 --> 00:39:30,840
Speaker 8: can see this.

732
00:39:30,920 --> 00:39:32,920
Speaker 4: I can see that they're listening to it on YouTube

733
00:39:32,960 --> 00:39:33,279
Speaker 4: and music.

734
00:39:33,360 --> 00:39:36,240
Speaker 8: I mean if dogs can't watch it, if their owners

735
00:39:36,239 --> 00:39:37,480
Speaker 8: don't watch it, right, they can't.

736
00:39:37,239 --> 00:39:37,839
Speaker 7: Turn on the TV.

737
00:39:38,000 --> 00:39:39,200
Speaker 9: Yeah, yeah, exactly know what I'm saying.

738
00:39:39,239 --> 00:39:40,520
Speaker 7: So now you got a bunch of people.

739
00:39:42,320 --> 00:39:45,799
Speaker 8: Nice dog can turn on the TV especially, but you

740
00:39:45,840 --> 00:39:47,800
Speaker 8: can sit out in the park and enjoy.

741
00:39:48,280 --> 00:39:49,600
Speaker 7: Yeah, with the music.

742
00:39:50,600 --> 00:39:57,239
Speaker 4: What gets more streams the Spotify, Apple or YouTube still YouTube, YouTube.

743
00:39:56,960 --> 00:39:59,320
Speaker 9: Then all the music streamers. It's not just Spotify, Apple,

744
00:39:59,320 --> 00:40:03,400
Speaker 9: but uh maybe one hundred and twenty music shooting services,

745
00:40:05,360 --> 00:40:08,799
Speaker 9: all of them combined and aggregated, and then then the subscription.

746
00:40:09,280 --> 00:40:12,279
Speaker 4: So more people still watch the YouTube than not.

747
00:40:12,560 --> 00:40:13,000
Speaker 9: That's right.

748
00:40:13,080 --> 00:40:13,239
Speaker 2: Yeah.

749
00:40:13,320 --> 00:40:16,000
Speaker 4: Yeah, So speaking of like you said, you've been approached

750
00:40:16,000 --> 00:40:19,600
Speaker 4: by a couple of VC firms, how have those conversations gone, Like,

751
00:40:19,680 --> 00:40:22,680
Speaker 4: as far as obviously you haven't taken any deals yet,

752
00:40:23,080 --> 00:40:26,239
Speaker 4: so what made you not take a deal? Like, what

753
00:40:26,280 --> 00:40:28,320
Speaker 4: were some of the things that was like turn off, Like,

754
00:40:28,360 --> 00:40:30,480
Speaker 4: how was those conversations with VC firms?

755
00:40:31,719 --> 00:40:36,000
Speaker 9: So because I had another VC backed business, you did yeah, okay,

756
00:40:36,400 --> 00:40:41,440
Speaker 9: I went through that game okay, and with the music side, yeah, okay,

757
00:40:41,440 --> 00:40:44,920
Speaker 9: with the music side yeah. And I think for me

758
00:40:45,880 --> 00:40:49,399
Speaker 9: learning through that was just like with vcs, I'm very

759
00:40:49,480 --> 00:40:52,319
Speaker 9: very like. So the thing is right, there's very few

760
00:40:52,400 --> 00:40:58,759
Speaker 9: good vcs. It's a very small circle, and the majority

761
00:40:58,800 --> 00:41:01,719
Speaker 9: of them have not been an entrepreneur us. So my

762
00:41:01,840 --> 00:41:05,200
Speaker 9: question is like, have you ever struggled? And a lot

763
00:41:05,200 --> 00:41:08,759
Speaker 9: of them have come from like you know, KPMG or

764
00:41:08,800 --> 00:41:12,440
Speaker 9: whatever it is, so they've never seen struggle and then

765
00:41:12,640 --> 00:41:16,879
Speaker 9: they're there talking to you about entrepreneurship. I have zero

766
00:41:16,960 --> 00:41:21,680
Speaker 9: respect for that. So for me, it's just some of

767
00:41:21,719 --> 00:41:25,600
Speaker 9: the vcs that I've approached to just I need to

768
00:41:25,600 --> 00:41:28,760
Speaker 9: de risk myself. So yeah, they'll give me growth capital,

769
00:41:29,200 --> 00:41:32,240
Speaker 9: but because I've had an interesting journey with vcs before,

770
00:41:32,920 --> 00:41:37,600
Speaker 9: I think de risking myself in terms of like I

771
00:41:37,640 --> 00:41:40,279
Speaker 9: want to exit push a part of my business, so

772
00:41:40,360 --> 00:41:43,239
Speaker 9: I know that if you do screw me over, at

773
00:41:43,320 --> 00:41:45,560
Speaker 9: least I have a soft landing.

774
00:41:47,120 --> 00:41:48,320
Speaker 7: Is there an exit number?

775
00:41:49,080 --> 00:41:51,160
Speaker 8: Obviously you know you said you got to step out

776
00:41:51,160 --> 00:41:52,840
Speaker 8: of your business some time to work on it and

777
00:41:52,880 --> 00:41:54,719
Speaker 8: see where you want to go in the future. Yeah,

778
00:41:54,920 --> 00:41:57,040
Speaker 8: is there a number that you've had in mind, like

779
00:41:57,840 --> 00:42:01,520
Speaker 8: if the business can be value that I can see

780
00:42:01,520 --> 00:42:04,080
Speaker 8: myself starting here and maybe creating something else.

781
00:42:04,200 --> 00:42:04,920
Speaker 7: Is it number as you ever?

782
00:42:05,040 --> 00:42:05,200
Speaker 4: Yeah?

783
00:42:05,239 --> 00:42:07,759
Speaker 9: Yeah, my number was twenty million dollars and now it's

784
00:42:07,800 --> 00:42:10,240
Speaker 9: twenty five million, So.

785
00:42:11,640 --> 00:42:12,279
Speaker 7: Was real there.

786
00:42:13,840 --> 00:42:14,520
Speaker 4: So that was it.

787
00:42:14,600 --> 00:42:19,760
Speaker 9: But I think for me, like money is money whatever,

788
00:42:19,880 --> 00:42:22,280
Speaker 9: Like I think right now I'm thinking about the legacy.

789
00:42:22,440 --> 00:42:24,239
Speaker 4: So let me ask you this. You said you had

790
00:42:24,239 --> 00:42:27,239
Speaker 4: a bad experience with VC before. Yeah, can you talk

791
00:42:27,239 --> 00:42:30,040
Speaker 4: about that? Yeah? For sure, Well why was it? What

792
00:42:30,080 --> 00:42:31,040
Speaker 4: was the bad experience?

793
00:42:31,600 --> 00:42:33,160
Speaker 9: So to kind of give you a background, I think

794
00:42:33,680 --> 00:42:36,960
Speaker 9: it was an idea around It was like Vivo, but

795
00:42:37,080 --> 00:42:40,920
Speaker 9: for independent artists, so it's kind of like creating created.

796
00:42:41,080 --> 00:42:44,600
Speaker 9: It was an app that created created content for discovering

797
00:42:45,120 --> 00:42:49,560
Speaker 9: new music, and it was doing really well and we

798
00:42:49,680 --> 00:42:53,560
Speaker 9: raised VC money, angel money, etcetera. I think and this

799
00:42:53,719 --> 00:42:57,520
Speaker 9: was the first, I guess, you know, first journey in

800
00:42:57,600 --> 00:43:04,360
Speaker 9: this entrepreneur I think I think it just became And

801
00:43:04,440 --> 00:43:08,160
Speaker 9: also me as a CEO learning like what type of

802
00:43:08,160 --> 00:43:09,680
Speaker 9: CEO that I want to be and more importantly, what

803
00:43:09,719 --> 00:43:13,480
Speaker 9: type of business I want to build? Because you can

804
00:43:13,480 --> 00:43:17,000
Speaker 9: build a billion dollar business and you know, you might

805
00:43:17,040 --> 00:43:20,360
Speaker 9: exit for a billion, but you've you're probably at the

806
00:43:20,440 --> 00:43:23,920
Speaker 9: age of thirty, but you look fifty because you've been

807
00:43:24,000 --> 00:43:28,640
Speaker 9: worked out like so hard. And I think I had

808
00:43:28,640 --> 00:43:31,000
Speaker 9: to question, like what do I want. Do I want

809
00:43:31,440 --> 00:43:35,000
Speaker 9: a business to help that is around my lifestyle and

810
00:43:35,280 --> 00:43:38,880
Speaker 9: my stress levels, or do I want to have a

811
00:43:38,920 --> 00:43:40,880
Speaker 9: billion in a bank but look like shit for the

812
00:43:40,920 --> 00:43:43,799
Speaker 9: rest of my life? You know, I mean like, so

813
00:43:44,239 --> 00:43:45,920
Speaker 9: to answer your question in terms of the VCS, I

814
00:43:45,960 --> 00:43:48,840
Speaker 9: think all it did was is created too many layers

815
00:43:48,840 --> 00:43:53,400
Speaker 9: of bureaucracy. So when you take VC money, you're not

816
00:43:53,440 --> 00:43:57,480
Speaker 9: an entrepreneur. You're an employee to your own company. And

817
00:43:57,520 --> 00:44:01,319
Speaker 9: it depends how comfortable you are with that. And I wasn't.

818
00:44:02,440 --> 00:44:05,200
Speaker 4: Yeah, it's like Dame Dare said, you're not a boss

819
00:44:05,239 --> 00:44:08,040
Speaker 4: unless you put up all all the money. Somebody puts

820
00:44:08,120 --> 00:44:10,719
Speaker 4: up money for you. They're your boss at the very

821
00:44:10,800 --> 00:44:13,479
Speaker 4: least your partner exactly, and you can't just do whatever

822
00:44:13,480 --> 00:44:15,520
Speaker 4: you want to do. You got to check some balances

823
00:44:15,520 --> 00:44:16,240
Speaker 4: that's put in place.

824
00:44:16,360 --> 00:44:18,600
Speaker 9: So true, Yeah, that's.

825
00:44:18,440 --> 00:44:20,440
Speaker 4: Important people to understand because it's like, you know, it's

826
00:44:20,560 --> 00:44:22,920
Speaker 4: like you hear this, Okay, I got this money, but

827
00:44:23,480 --> 00:44:24,680
Speaker 4: nothing in this world is free.

828
00:44:24,800 --> 00:44:26,880
Speaker 9: Yeah, and I think that you see all these all

829
00:44:26,880 --> 00:44:29,280
Speaker 9: this hyper around so and so raised ten million dollars,

830
00:44:29,520 --> 00:44:31,359
Speaker 9: but really you didn't raise ten million. You've probably got

831
00:44:31,360 --> 00:44:34,000
Speaker 9: a million, and now you have to hate these insane

832
00:44:34,040 --> 00:44:36,680
Speaker 9: goals to get the rest of the money. And you've

833
00:44:36,680 --> 00:44:41,600
Speaker 9: obviously diluted yourself. You'll probably own work, yeah, literally nothing

834
00:44:41,640 --> 00:44:46,359
Speaker 9: of your company, and that's it, Like you know, you'll

835
00:44:46,360 --> 00:44:51,440
Speaker 9: continue dilution once you take your first VC money. That's it.

836
00:44:51,960 --> 00:44:54,400
Speaker 9: You're on a road to dilution. And you're on the

837
00:44:54,520 --> 00:44:57,440
Speaker 9: road to being an employee of your own company, working

838
00:44:57,680 --> 00:45:01,279
Speaker 9: a million hours a week. And if you exit for

839
00:45:01,320 --> 00:45:03,560
Speaker 9: a billion, you'll be lucky enough to walk away with

840
00:45:04,160 --> 00:45:04,880
Speaker 9: fifty million.

841
00:45:07,840 --> 00:45:10,000
Speaker 7: Yeah, I mean yeah, people didn't think about that. So

842
00:45:11,840 --> 00:45:14,719
Speaker 7: you started music that that was, you know, obviously an

843
00:45:14,719 --> 00:45:15,520
Speaker 7: earning experience.

844
00:45:16,000 --> 00:45:20,440
Speaker 8: Obviously you've had success with relax my parent, relaxed my relas,

845
00:45:20,480 --> 00:45:21,479
Speaker 8: my dog likes my cat.

846
00:45:21,880 --> 00:45:24,440
Speaker 7: Where do you see yourself going after this? Right?

847
00:45:24,480 --> 00:45:26,759
Speaker 8: Because you said legacy, Yeah, I'm sure you want to

848
00:45:26,800 --> 00:45:27,880
Speaker 8: leave your name or something.

849
00:45:28,480 --> 00:45:30,320
Speaker 7: So what are we looking at.

850
00:45:30,520 --> 00:45:33,120
Speaker 9: I think it's this business like and to give you

851
00:45:33,120 --> 00:45:35,600
Speaker 9: an example of legacy, like, now, I've had this business

852
00:45:35,640 --> 00:45:40,120
Speaker 9: for so long, as I was saying, you know, people

853
00:45:40,160 --> 00:45:42,800
Speaker 9: have tried so many things for anxiety for their dogs,

854
00:45:43,120 --> 00:45:45,640
Speaker 9: and sometimes it can be absolutely horrible the anxiety that

855
00:45:45,640 --> 00:45:48,719
Speaker 9: they have. But they've come across our music and they're like,

856
00:45:48,760 --> 00:45:51,760
Speaker 9: oh my god, this actually works. And then they're using

857
00:45:51,800 --> 00:45:53,960
Speaker 9: it and using it and to the point where their

858
00:45:53,960 --> 00:45:56,879
Speaker 9: dog dies and they're like, can I use this music

859
00:45:56,880 --> 00:45:59,600
Speaker 9: for my dog's funeral because this is what had such

860
00:45:59,600 --> 00:46:03,120
Speaker 9: a huge impact on my dog's life. And that is

861
00:46:03,200 --> 00:46:06,040
Speaker 9: such an incredible honor to know that it was an

862
00:46:06,120 --> 00:46:08,560
Speaker 9: integral part of the dog's life to help with their

863
00:46:08,600 --> 00:46:11,480
Speaker 9: mental health. To be asked to use that music for

864
00:46:11,560 --> 00:46:15,760
Speaker 9: their funeral now less times that by millions and millions.

865
00:46:17,360 --> 00:46:20,719
Speaker 9: That's the legacy that we want is to have a

866
00:46:20,760 --> 00:46:23,960
Speaker 9: positive impact on the mental health of as many pets

867
00:46:24,120 --> 00:46:25,400
Speaker 9: as possible around the world.

868
00:46:25,640 --> 00:46:28,520
Speaker 7: Are you seeing an impact on the actual owners themselves?

869
00:46:29,680 --> 00:46:33,600
Speaker 9: Yeah? Well, obviously the emotional collection. The dog is happy,

870
00:46:33,600 --> 00:46:36,600
Speaker 9: the owners happy, so yeah, and as a result, you

871
00:46:36,680 --> 00:46:40,880
Speaker 9: know that it works because they go and tell loads

872
00:46:40,880 --> 00:46:44,280
Speaker 9: of people, loads of people. As a result, our marketing

873
00:46:44,320 --> 00:46:45,920
Speaker 9: spend is literally nothing.

874
00:46:47,480 --> 00:46:50,239
Speaker 4: I mean that's like us, our marketing experience nothing, like

875
00:46:50,280 --> 00:46:52,879
Speaker 4: we never really ran ads for the podcast. We won't

876
00:46:52,920 --> 00:46:55,359
Speaker 4: ads for like different educational courses that we have, but

877
00:46:55,640 --> 00:46:58,560
Speaker 4: we never run an ad for the podcast. We never marketing.

878
00:46:59,200 --> 00:47:05,080
Speaker 4: It's just word of mouth, social media, people spreading it, collaboration,

879
00:47:05,840 --> 00:47:08,640
Speaker 4: working with other people, and now like you know, we

880
00:47:08,760 --> 00:47:11,120
Speaker 4: get some of their audience, they get some of our audience.

881
00:47:11,200 --> 00:47:14,080
Speaker 4: Cross collaboration, and that's that's really been our blueprint. So

882
00:47:14,680 --> 00:47:17,279
Speaker 4: I think the best form of advertising is word of

883
00:47:17,320 --> 00:47:19,040
Speaker 4: mouth because you can't really pay for that.

884
00:47:19,120 --> 00:47:19,439
Speaker 7: You can't.

885
00:47:20,360 --> 00:47:22,800
Speaker 9: The stickiness of word of mouth I think it's eighty

886
00:47:22,800 --> 00:47:26,280
Speaker 9: five percent. The stickiness of ads is fifteen at most,

887
00:47:26,480 --> 00:47:30,080
Speaker 9: and that's a really good ad. So word of mouth

888
00:47:30,120 --> 00:47:30,520
Speaker 9: all the way.

889
00:47:31,200 --> 00:47:34,200
Speaker 4: Telefront Yeah yeah, And you know, it's one of these

890
00:47:34,239 --> 00:47:38,160
Speaker 4: things where nobody's thinking about it, like you know what

891
00:47:38,160 --> 00:47:42,000
Speaker 4: I mean, It's like, who would have thought that, you know,

892
00:47:42,040 --> 00:47:44,080
Speaker 4: this would be something that would be a profitable business.

893
00:47:44,080 --> 00:47:45,560
Speaker 4: But when you think about it, I mean it makes

894
00:47:45,600 --> 00:47:47,799
Speaker 4: a lot of sense. Yeah. Yeah, And people, you know,

895
00:47:47,960 --> 00:47:52,160
Speaker 4: they love their dogs, so you created, you know, a

896
00:47:52,320 --> 00:47:56,680
Speaker 4: space where there wasn't any competition. Then you became your

897
00:47:56,680 --> 00:48:01,560
Speaker 4: own competition, which is very, very brilliant. So I think

898
00:48:01,600 --> 00:48:04,160
Speaker 4: it's a lesson just entrepreneurs in general to just think

899
00:48:04,200 --> 00:48:07,360
Speaker 4: outside the box, look at what somebody's not doing instead

900
00:48:07,360 --> 00:48:11,160
Speaker 4: of looking at what somebody is doing, and create even

901
00:48:11,200 --> 00:48:12,960
Speaker 4: if it's niche, Like, you can make a lot of

902
00:48:13,040 --> 00:48:16,880
Speaker 4: money in niche spaces. You don't have to be you know,

903
00:48:17,600 --> 00:48:20,360
Speaker 4: we're billions and billions of people are already competing.

904
00:48:20,920 --> 00:48:22,640
Speaker 9: You don't have to. And I think there's the thing

905
00:48:22,680 --> 00:48:25,640
Speaker 9: about entrepreneurship. I think in a sense it's a little

906
00:48:25,640 --> 00:48:28,920
Speaker 9: bit become toxic in the sense that who builds the

907
00:48:28,960 --> 00:48:32,640
Speaker 9: biggest business, who builds the billion dollar especially in New York.

908
00:48:32,840 --> 00:48:37,080
Speaker 9: Like some guy wanted me to do a talk at

909
00:48:37,080 --> 00:48:39,480
Speaker 9: the startup event and it was picturing. It's like, look,

910
00:48:39,640 --> 00:48:42,600
Speaker 9: this guy just built an incredible business by himself, and oh,

911
00:48:42,640 --> 00:48:45,359
Speaker 9: but how much is he raised. They're like, he said,

912
00:48:45,440 --> 00:48:48,799
Speaker 9: he's not raised anything, He's built it himself. And they're like, nah,

913
00:48:48,800 --> 00:48:52,960
Speaker 9: we need people that have raised It's like, you get

914
00:48:52,960 --> 00:48:53,680
Speaker 9: penalized for.

915
00:48:53,719 --> 00:48:56,320
Speaker 4: Being profitable, that's crazy.

916
00:48:56,360 --> 00:48:59,600
Speaker 9: But when you get praised for raising loads of money

917
00:48:59,640 --> 00:49:02,840
Speaker 9: and being in death, it makes no sense.

918
00:49:04,200 --> 00:49:04,799
Speaker 4: There's a lot of.

919
00:49:04,840 --> 00:49:05,279
Speaker 7: Lessons in it.

920
00:49:05,360 --> 00:49:07,960
Speaker 8: Like I said, like a lot of times people will say,

921
00:49:08,280 --> 00:49:09,880
Speaker 8: I don't know what my purpose is? What should I

922
00:49:09,920 --> 00:49:12,279
Speaker 8: be doing? And I would tell them it's usually right

923
00:49:12,320 --> 00:49:14,080
Speaker 8: in front of you. Right, So you had a skill,

924
00:49:14,880 --> 00:49:18,120
Speaker 8: you applied it. It just so happens that you look, we

925
00:49:18,160 --> 00:49:21,040
Speaker 8: can help this, and that was just something that's global.

926
00:49:22,400 --> 00:49:24,839
Speaker 8: Could you have ever dreamed that? I was just kind

927
00:49:24,840 --> 00:49:27,799
Speaker 8: of walking in my purpose. So there's always lessons in that,

928
00:49:27,920 --> 00:49:29,960
Speaker 8: like there's something that you do right now, or it's

929
00:49:29,960 --> 00:49:34,680
Speaker 8: skill that you have that you probably could have a monetization,

930
00:49:34,840 --> 00:49:38,440
Speaker 8: or if you just maximize your creativity exactly.

931
00:49:38,520 --> 00:49:38,719
Speaker 6: Yeah.

932
00:49:39,280 --> 00:49:40,640
Speaker 9: I think the other thing is a lot of people

933
00:49:40,680 --> 00:49:45,799
Speaker 9: want that perfect idea to take a jump. I need

934
00:49:45,800 --> 00:49:47,640
Speaker 9: the idea first time when you could take a jump.

935
00:49:48,160 --> 00:49:51,240
Speaker 9: Doesn't work like that. You start with a side hustle

936
00:49:51,320 --> 00:49:54,960
Speaker 9: or something and eventually it leads to that perfect idea.

937
00:49:57,120 --> 00:50:01,760
Speaker 9: I think that's you shouldn't just wait for the perfect

938
00:50:01,760 --> 00:50:06,320
Speaker 9: time and yeah, start on a side hustle.

939
00:50:06,080 --> 00:50:06,439
Speaker 7: Then move.

940
00:50:06,719 --> 00:50:09,600
Speaker 4: How is it in the UK for entrepreneurship, like you

941
00:50:09,600 --> 00:50:12,560
Speaker 4: know in America? Obviously the tax system is really set

942
00:50:12,600 --> 00:50:16,000
Speaker 4: up to benefit entrepreneurs and investors where you could take

943
00:50:16,000 --> 00:50:18,920
Speaker 4: a lot of deductions. Yeah, Like you can write off

944
00:50:19,120 --> 00:50:21,279
Speaker 4: like meals, you can write off plane tickets, you can

945
00:50:21,280 --> 00:50:23,520
Speaker 4: write off marketing, write off a lot of stuff. We're

946
00:50:23,560 --> 00:50:26,360
Speaker 4: a regular employee that works a job, they can't do that.

947
00:50:26,520 --> 00:50:27,640
Speaker 4: Is it the same way here in the UK?

948
00:50:27,840 --> 00:50:30,680
Speaker 9: Exactly the same. Yeah, you can write off a lot

949
00:50:31,040 --> 00:50:32,680
Speaker 9: and you can get a lot of if you're doing

950
00:50:32,760 --> 00:50:34,960
Speaker 9: research and development, you can get like R and D

951
00:50:35,040 --> 00:50:38,839
Speaker 9: tax credits. It's about maybe I think I might be wrong,

952
00:50:38,880 --> 00:50:42,359
Speaker 9: but a big percentage of your tax is given back

953
00:50:42,360 --> 00:50:47,640
Speaker 9: to you. So there's a lot of a lot of

954
00:50:48,000 --> 00:50:49,560
Speaker 9: support here for entrepreneurs.

955
00:50:50,400 --> 00:50:52,359
Speaker 8: So I mean that makes sense, right, because that's what

956
00:50:52,400 --> 00:50:55,279
Speaker 8: you're doing most of research and development. You got to

957
00:50:55,360 --> 00:50:57,520
Speaker 8: keep research. That's so when you keep saying we did

958
00:50:57,520 --> 00:51:00,280
Speaker 8: the data, we did the data, we did the Databviously

959
00:51:00,280 --> 00:51:02,040
Speaker 8: it's helping the business, but it's also helping from a

960
00:51:02,040 --> 00:51:02,600
Speaker 8: tax standpoint.

961
00:51:03,120 --> 00:51:06,560
Speaker 4: Yeah, it makes.

962
00:51:08,520 --> 00:51:10,000
Speaker 9: But there's a lot of things you can do, like

963
00:51:11,000 --> 00:51:14,280
Speaker 9: dividends pass up, for example, taking all your profits, putting

964
00:51:14,280 --> 00:51:17,520
Speaker 9: in some holding company, then putting that into the markets.

965
00:51:19,360 --> 00:51:22,520
Speaker 9: So there's there's loads of ways of Yeah.

966
00:51:22,400 --> 00:51:25,359
Speaker 4: And you don't get tax on it. No, what's it called?

967
00:51:25,360 --> 00:51:26,160
Speaker 4: Did pass up?

968
00:51:26,200 --> 00:51:27,080
Speaker 9: Dividend pass up?

969
00:51:27,480 --> 00:51:29,560
Speaker 4: Then you take practice from a business.

970
00:51:29,760 --> 00:51:32,040
Speaker 9: I'm putting too, holding company, holding.

971
00:51:31,719 --> 00:51:35,600
Speaker 4: Company, Yeah, and then invest that into the stock market.

972
00:51:37,719 --> 00:51:40,040
Speaker 4: So and that's the way that not you don't pay

973
00:51:40,080 --> 00:51:41,800
Speaker 4: taxes on it. That's that's interesting.

974
00:51:41,840 --> 00:51:43,960
Speaker 9: I think you do pay tax on the trade that

975
00:51:44,000 --> 00:51:48,160
Speaker 9: you do pay tax. Yeah, it's just minimized, but it's

976
00:51:48,280 --> 00:51:50,040
Speaker 9: it's a good way. So, you know, talking about doing

977
00:51:50,080 --> 00:51:53,040
Speaker 9: business in America, Like my biggest fairy is getting sued.

978
00:51:53,040 --> 00:51:57,000
Speaker 9: It's so easy to get suited in America. But I

979
00:51:57,040 --> 00:52:00,800
Speaker 9: think if you have a trading company that's bractically broke

980
00:52:01,440 --> 00:52:04,360
Speaker 9: because all that money's gone to your holding company, it's like,

981
00:52:04,760 --> 00:52:07,840
Speaker 9: sue me, it's fine. Nothing like look at look at

982
00:52:07,880 --> 00:52:11,040
Speaker 9: Johnson and Johnson. They created they put all their liabilities

983
00:52:11,040 --> 00:52:13,360
Speaker 9: in a company in Texas and if you saw the

984
00:52:13,400 --> 00:52:16,160
Speaker 9: news and it's like you're suing a broke company.

985
00:52:17,000 --> 00:52:17,400
Speaker 7: Yeah.

986
00:52:17,480 --> 00:52:20,360
Speaker 9: So it's just it's just creating safety nets.

987
00:52:21,200 --> 00:52:26,120
Speaker 4: Learning a game, learning the game. Hire people's on your team,

988
00:52:26,280 --> 00:52:29,799
Speaker 4: Like obviously you have the freelance freelance people, but how

989
00:52:29,880 --> 00:52:32,080
Speaker 4: people's on your team in the UK, Like, do you

990
00:52:32,160 --> 00:52:35,719
Speaker 4: have like a COO. Do you have a team in

991
00:52:35,760 --> 00:52:36,680
Speaker 4: the UK or we do?

992
00:52:36,800 --> 00:52:41,719
Speaker 9: Yeah, there's about six or seven of us in the UK. Yeah,

993
00:52:42,120 --> 00:52:45,400
Speaker 9: so yeah, they're kind of they'll be with it's a

994
00:52:45,440 --> 00:52:49,840
Speaker 9: long time, like my longest Rachel. She's she's been in

995
00:52:49,880 --> 00:52:51,120
Speaker 9: my team for like six years now.

996
00:52:52,800 --> 00:52:53,799
Speaker 4: And what does she do.

997
00:52:56,280 --> 00:52:59,600
Speaker 9: Just engaged, engages with the fan base that's editing the

998
00:52:59,640 --> 00:53:03,080
Speaker 9: content and everyone does pretty much the same thing. Okay,

999
00:53:04,719 --> 00:53:08,680
Speaker 9: And there's no like hierarchy, there's no structures. Everyone's involved

1000
00:53:09,080 --> 00:53:09,880
Speaker 9: and that is.

1001
00:53:09,840 --> 00:53:10,959
Speaker 7: Just quite a tumble. Yeah.

1002
00:53:11,400 --> 00:53:13,560
Speaker 8: So I mean, obviously you said this little overhead, has

1003
00:53:13,560 --> 00:53:16,160
Speaker 8: it ever been a year since its inception with the

1004
00:53:16,280 --> 00:53:17,360
Speaker 8: company wasn't profitable?

1005
00:53:17,600 --> 00:53:20,680
Speaker 7: Almost seems like oh no, ready to be profitable?

1006
00:53:22,400 --> 00:53:24,160
Speaker 9: Now real profitable within six months?

1007
00:53:26,280 --> 00:53:26,680
Speaker 4: That was it.

1008
00:53:28,840 --> 00:53:34,320
Speaker 9: Kell the ball rolling. Yeah, and there was there was

1009
00:53:34,360 --> 00:53:36,080
Speaker 9: one point when I was going to take investment because

1010
00:53:36,239 --> 00:53:38,880
Speaker 9: you know, at the time, I think twenty thirteen twelve,

1011
00:53:38,880 --> 00:53:40,600
Speaker 9: you were reading tech Crunch. It's like, oh, this is

1012
00:53:40,600 --> 00:53:43,760
Speaker 9: how you need to be successful, like take investment, take investment.

1013
00:53:43,840 --> 00:53:47,319
Speaker 9: But then luckily I was like, nah, I'm not doing this.

1014
00:53:48,120 --> 00:53:51,120
Speaker 9: I just had to listen to my gut because the

1015
00:53:51,280 --> 00:53:54,880
Speaker 9: crowd is all about raising money, raise money, raise money.

1016
00:53:55,400 --> 00:53:59,160
Speaker 9: Where it's like, you know, just build a profitable business

1017
00:53:59,400 --> 00:54:02,480
Speaker 9: might take a look a bit longer, but you know,

1018
00:54:02,640 --> 00:54:05,680
Speaker 9: everything has to be developed around your mental health, your

1019
00:54:05,719 --> 00:54:08,920
Speaker 9: physical health, and your lifestyle. I think even if you

1020
00:54:09,239 --> 00:54:12,520
Speaker 9: before you even think about a business idea, think about

1021
00:54:12,520 --> 00:54:15,600
Speaker 9: a lifestyle you want first, and then how do I

1022
00:54:15,600 --> 00:54:17,360
Speaker 9: build a business around that lifestyle?

1023
00:54:17,680 --> 00:54:19,920
Speaker 4: You know, it's it's it's one of these things that

1024
00:54:21,520 --> 00:54:23,440
Speaker 4: even for us, like you know, we've been approached like

1025
00:54:23,520 --> 00:54:26,360
Speaker 4: you know, not like from VC firm, but other companies

1026
00:54:26,360 --> 00:54:28,120
Speaker 4: that might you know, kind of through out some ideas

1027
00:54:28,120 --> 00:54:30,960
Speaker 4: of like you know what, I'm like, why would we

1028
00:54:31,480 --> 00:54:34,080
Speaker 4: sell any portion of our company now when a we

1029
00:54:34,120 --> 00:54:37,160
Speaker 4: don't need the money and we're profitable and we're scaling

1030
00:54:37,840 --> 00:54:40,279
Speaker 4: at our pace. Like so how I look at like

1031
00:54:40,360 --> 00:54:44,080
Speaker 4: unless it's going to be something that is just unbelievable

1032
00:54:44,120 --> 00:54:47,080
Speaker 4: and you can't turn down, Yeah, what's the point, right,

1033
00:54:47,080 --> 00:54:49,040
Speaker 4: because it's like the only in how I look at it,

1034
00:54:49,239 --> 00:54:51,120
Speaker 4: take money for one or two reasons. You take money

1035
00:54:51,160 --> 00:54:56,760
Speaker 4: to scale, which you can actually scale through other ways too, partnerships,

1036
00:54:57,320 --> 00:55:00,680
Speaker 4: working with strategic you know, alliances like this, other ways

1037
00:55:00,680 --> 00:55:04,600
Speaker 4: to scale a brand other than just taking capital. But

1038
00:55:04,640 --> 00:55:07,319
Speaker 4: then also it's like all right, now exit once the

1039
00:55:07,400 --> 00:55:10,080
Speaker 4: company is already built. Now it's like all right, we're

1040
00:55:10,120 --> 00:55:12,000
Speaker 4: going to offer your money. We're actually gonna purchase your

1041
00:55:12,040 --> 00:55:14,799
Speaker 4: company from your personal portion of your company from you.

1042
00:55:14,880 --> 00:55:15,040
Speaker 9: Yeah.

1043
00:55:15,120 --> 00:55:18,560
Speaker 4: Yeah, but yeah, I feel like a lot of people

1044
00:55:20,120 --> 00:55:24,120
Speaker 4: automatically just think that that's the only way to scale,

1045
00:55:24,880 --> 00:55:26,720
Speaker 4: and like you said, by doing that, they can actually

1046
00:55:26,719 --> 00:55:28,560
Speaker 4: be ending up like kind of screwing themselves over.

1047
00:55:29,680 --> 00:55:29,839
Speaker 7: Yeah.

1048
00:55:29,920 --> 00:55:33,040
Speaker 9: Yeah, I think it depends what type of business it is.

1049
00:55:33,080 --> 00:55:35,919
Speaker 9: I think if it's if profitability is a lot further

1050
00:55:35,960 --> 00:55:38,200
Speaker 9: down the line, then maybe raising might make sense.

1051
00:55:39,000 --> 00:55:40,080
Speaker 4: It's a lot more overhead too.

1052
00:55:40,160 --> 00:55:42,759
Speaker 9: Yeah, if you got some like crazy AI tech or

1053
00:55:42,760 --> 00:55:46,440
Speaker 9: whatever it is, then yeah it makes sense. But I

1054
00:55:46,440 --> 00:55:51,520
Speaker 9: think do everything you can to have income coming in.

1055
00:55:52,440 --> 00:55:58,600
Speaker 9: I think raising money is like the absolute last result.

1056
00:55:58,840 --> 00:56:01,160
Speaker 9: That's how I look at it. Like if your if

1057
00:56:01,160 --> 00:56:04,759
Speaker 9: there's no other way to make money, then but there

1058
00:56:04,840 --> 00:56:07,680
Speaker 9: always is, there's always always a way.

1059
00:56:07,680 --> 00:56:11,040
Speaker 4: Here, let's talk about some geographics before we leave. So

1060
00:56:11,440 --> 00:56:18,960
Speaker 4: you're from Manchester originally from Leeds and we are in London.

1061
00:56:19,600 --> 00:56:22,200
Speaker 4: So actually I was talking to somebody yesterday like you

1062
00:56:22,239 --> 00:56:26,200
Speaker 4: gotta come to Manchester and they're like, it's growing so

1063
00:56:26,360 --> 00:56:32,920
Speaker 4: much is woman So in America, obviously everybody knows London.

1064
00:56:33,200 --> 00:56:36,120
Speaker 4: Yeah they might have heard a man you or man

1065
00:56:36,239 --> 00:56:42,120
Speaker 4: United if but can you talk about the difference between

1066
00:56:42,120 --> 00:56:45,120
Speaker 4: Manchester and London? And like I said, I heard that

1067
00:56:45,239 --> 00:56:48,360
Speaker 4: Manchester is an actual up and coming city with a

1068
00:56:48,360 --> 00:56:50,080
Speaker 4: lot of development, So can you talk about that a

1069
00:56:50,120 --> 00:56:50,520
Speaker 4: little bit?

1070
00:56:51,280 --> 00:56:54,319
Speaker 9: Yeah, there's just like obviously with the pandemic, I think

1071
00:56:54,360 --> 00:56:57,439
Speaker 9: that was a big shift where people like, we don't

1072
00:56:57,440 --> 00:57:00,480
Speaker 9: need to be in London, businesses don't need to be here.

1073
00:57:00,760 --> 00:57:04,440
Speaker 9: So as a result, Manchester has grown very quickly. A

1074
00:57:04,440 --> 00:57:07,480
Speaker 9: lot of big companies are moving head like Amazon just

1075
00:57:07,560 --> 00:57:12,120
Speaker 9: opened up a huge office in Manchester. But just the

1076
00:57:12,160 --> 00:57:16,720
Speaker 9: text scene, everything is evolving very quickly. There are some

1077
00:57:16,800 --> 00:57:18,480
Speaker 9: big brands that have come out of there.

1078
00:57:18,920 --> 00:57:19,680
Speaker 4: And I think.

1079
00:57:21,160 --> 00:57:24,800
Speaker 9: I guess the US has major cities whereas the UK.

1080
00:57:25,320 --> 00:57:28,520
Speaker 9: You speak to any American, they're like you said, oh, London,

1081
00:57:28,520 --> 00:57:32,320
Speaker 9: Everyone assumes you're from London when you say it from Manchester,

1082
00:57:32,520 --> 00:57:38,160
Speaker 9: how's London. Yeah, I'm not going to correct myself, but

1083
00:57:38,680 --> 00:57:41,240
Speaker 9: Manchester is going to be on the map as a

1084
00:57:41,360 --> 00:57:46,880
Speaker 9: as a big second city. For everything, and just like

1085
00:57:46,920 --> 00:57:49,040
Speaker 9: in the time I've been there, they only had that

1086
00:57:49,120 --> 00:57:51,600
Speaker 9: one major tall building. Now it has like five or

1087
00:57:51,680 --> 00:57:57,760
Speaker 9: six and the text scene, the investment, everything is changing.

1088
00:57:58,400 --> 00:57:59,240
Speaker 9: She definitely come up.

1089
00:58:00,160 --> 00:58:01,320
Speaker 7: How was the real estate?

1090
00:58:01,520 --> 00:58:03,680
Speaker 8: I mean we've been we've been hearing and we've been

1091
00:58:03,680 --> 00:58:05,200
Speaker 8: seeing a lot of the real estate here in the

1092
00:58:05,240 --> 00:58:07,240
Speaker 8: price is it cheaper?

1093
00:58:07,320 --> 00:58:09,240
Speaker 7: I know you said that people realize that they didn't

1094
00:58:09,240 --> 00:58:09,960
Speaker 7: have to be in London.

1095
00:58:10,240 --> 00:58:12,360
Speaker 8: Yeah, and it's like an exodus, absolutely a little bit

1096
00:58:12,880 --> 00:58:16,080
Speaker 8: less fast paced, right, And it's the real estate relatively,

1097
00:58:16,720 --> 00:58:18,760
Speaker 8: is it saying or is it a little bit cheaper?

1098
00:58:19,440 --> 00:58:22,560
Speaker 9: It's a little bit cheaper, but it is becoming, like

1099
00:58:23,680 --> 00:58:29,120
Speaker 9: the property prices arising and it will become like London,

1100
00:58:30,560 --> 00:58:35,280
Speaker 9: on par with London. And I think the best if

1101
00:58:35,280 --> 00:58:38,280
Speaker 9: you'm invest in real estate is the little towns around Manchester.

1102
00:58:39,320 --> 00:58:41,440
Speaker 9: Those are the smartest places.

1103
00:58:41,040 --> 00:58:45,120
Speaker 4: Like what's the name of use like even like.

1104
00:58:44,680 --> 00:58:51,200
Speaker 9: Like Bolton, all them like these places Bolton that these

1105
00:58:51,240 --> 00:58:55,080
Speaker 9: places are considered like really bad at the time, but

1106
00:58:55,240 --> 00:58:58,720
Speaker 9: they are like give it another five six years because

1107
00:58:58,720 --> 00:59:04,560
Speaker 9: of the access routes in too into Manchester certification, it's

1108
00:59:04,600 --> 00:59:05,919
Speaker 9: going to change super quick.

1109
00:59:05,960 --> 00:59:08,600
Speaker 4: So it's like a lower class suburb right now. But

1110
00:59:09,040 --> 00:59:10,320
Speaker 4: you can see the change happen.

1111
00:59:10,360 --> 00:59:15,160
Speaker 9: It changes happening, yeah, very quickly. Like even the apartments

1112
00:59:15,200 --> 00:59:17,120
Speaker 9: that I bought in the city center of Manchester, Like

1113
00:59:17,720 --> 00:59:20,680
Speaker 9: when I bought them, they were pretty much in the

1114
00:59:20,720 --> 00:59:24,480
Speaker 9: city center. It was a wasteland area. And now it's

1115
00:59:25,360 --> 00:59:29,800
Speaker 9: kind of like changed into I guess, like like Chelsea,

1116
00:59:29,920 --> 00:59:34,840
Speaker 9: New York, like that type of vibe. It's become super hipster.

1117
00:59:36,200 --> 00:59:39,000
Speaker 9: And literally that was in less than five years.

1118
00:59:39,280 --> 00:59:42,040
Speaker 7: You changed the neighborhood. Man, Sorry, I said you changed

1119
00:59:42,040 --> 00:59:42,600
Speaker 7: the neighborhood.

1120
00:59:43,040 --> 00:59:45,840
Speaker 4: Literally, yeah, early invested.

1121
00:59:46,720 --> 00:59:48,400
Speaker 9: I just saw I think the best thing to do was,

1122
00:59:48,440 --> 00:59:52,640
Speaker 9: like if you look on the planning permission website, you

1123
00:59:52,680 --> 00:59:56,320
Speaker 9: can see what planning permissions have been improved, and then

1124
00:59:56,360 --> 00:59:58,480
Speaker 9: you're like, all right, cool, let me get in now.

1125
00:59:59,320 --> 01:00:02,360
Speaker 9: So for example, Manchester City, which is now the biggest

1126
01:00:02,600 --> 01:00:05,520
Speaker 9: is so much bigger than Money United. That football team

1127
01:00:05,720 --> 01:00:11,760
Speaker 9: is owned by the Sheiks. Yeah yeah, so the stadium

1128
01:00:11,760 --> 01:00:15,680
Speaker 9: and that whole area, they're now building a huge arena

1129
01:00:15,920 --> 01:00:18,120
Speaker 9: next to it. So I bought property next to that

1130
01:00:18,160 --> 01:00:21,600
Speaker 9: because I thought, right five years it's a no brainer.

1131
01:00:21,680 --> 01:00:23,160
Speaker 9: Because you all you do is just look at planning

1132
01:00:23,160 --> 01:00:27,040
Speaker 9: permission and like the city is extending in all areas,

1133
01:00:27,520 --> 01:00:28,720
Speaker 9: let me get let me get in now.

1134
01:00:28,840 --> 01:00:32,040
Speaker 4: You know, it's so crazy because no matter where you are,

1135
01:00:32,080 --> 01:00:37,440
Speaker 4: it's the same thing. But you're speaking about the Mercedes

1136
01:00:37,440 --> 01:00:41,400
Speaker 4: Benz Stadium in Atlanta. That was something that you know,

1137
01:00:41,400 --> 01:00:44,120
Speaker 4: we were talking to Ti namous rapper in America and

1138
01:00:44,120 --> 01:00:46,040
Speaker 4: he was saying that he was buying property all around

1139
01:00:46,040 --> 01:00:48,720
Speaker 4: that area because he knew once the Mercedes been Stadium

1140
01:00:48,800 --> 01:00:51,080
Speaker 4: was there, the whole area is going to change and

1141
01:00:51,160 --> 01:00:53,360
Speaker 4: everything is going to become more valuable. And that's what happened.

1142
01:00:53,840 --> 01:00:56,320
Speaker 4: And also what you said as far as we just

1143
01:00:56,360 --> 01:00:59,200
Speaker 4: interviewed somebody a few days ago. Julian Gordon is a

1144
01:00:59,200 --> 01:01:02,360
Speaker 4: military investor in America, and he was talking about looking

1145
01:01:02,400 --> 01:01:04,920
Speaker 4: at the city plans like in America, like you can

1146
01:01:04,960 --> 01:01:08,000
Speaker 4: go to like local council meetings and like the city

1147
01:01:08,080 --> 01:01:10,840
Speaker 4: has like plans for like the next five ten years. Yeah,

1148
01:01:11,120 --> 01:01:14,120
Speaker 4: not necessarily exactly what's going to happen, but that's their plan.

1149
01:01:14,520 --> 01:01:17,160
Speaker 4: So they can say, Okay, like a shopping mall will

1150
01:01:17,200 --> 01:01:19,800
Speaker 4: be coming here in two years, so you kind of

1151
01:01:19,960 --> 01:01:23,160
Speaker 4: have an idea of what's going to happen. And then

1152
01:01:23,200 --> 01:01:25,600
Speaker 4: it's like you can make an educated decision like Okay,

1153
01:01:25,960 --> 01:01:29,720
Speaker 4: if Tesla's putting a car dealership, if there's a shopping mall,

1154
01:01:29,880 --> 01:01:34,320
Speaker 4: there's a grocery store, obviously the property value is going

1155
01:01:34,360 --> 01:01:34,680
Speaker 4: to go up.

1156
01:01:34,760 --> 01:01:34,920
Speaker 2: Yeah.

1157
01:01:35,000 --> 01:01:38,480
Speaker 9: Yeah, this year no brainer, I think. I think. I

1158
01:01:38,480 --> 01:01:42,640
Speaker 9: guess it's the decentralization of cities. Especially after the pandemic.

1159
01:01:43,280 --> 01:01:45,640
Speaker 9: People are, oh, I don't need to be in Manhattan

1160
01:01:46,200 --> 01:01:50,680
Speaker 9: or wherever. So I think now the suburbs. I just

1161
01:01:50,920 --> 01:01:53,160
Speaker 9: I no brainer sense of investments.

1162
01:01:53,200 --> 01:01:55,400
Speaker 4: Yeah, I mean it makes sense, especially like a country,

1163
01:01:55,440 --> 01:01:58,240
Speaker 4: like you can't think there's like over thirty million people here,

1164
01:01:58,320 --> 01:02:01,320
Speaker 4: so everybody can't live in lone and then there's more

1165
01:02:01,320 --> 01:02:06,360
Speaker 4: people that's coming. Yeah, so it's a need for a

1166
01:02:06,480 --> 01:02:09,520
Speaker 4: second city or even a third city. Right, Yeah, it

1167
01:02:09,840 --> 01:02:13,720
Speaker 4: makes sense. And then even with the United Kingdom, I

1168
01:02:13,760 --> 01:02:16,440
Speaker 4: feel like a lot of a lot of Americans are

1169
01:02:16,520 --> 01:02:19,520
Speaker 4: fully educated on that either, like they think the UK

1170
01:02:19,640 --> 01:02:26,160
Speaker 4: and they think of London, England. Yeah, but it's like Wales, Scotland,

1171
01:02:26,880 --> 01:02:30,360
Speaker 4: Northern Ireland like this. That's why it's the United Kingdom, right,

1172
01:02:30,560 --> 01:02:33,360
Speaker 4: It's not just like one territory.

1173
01:02:33,400 --> 01:02:37,440
Speaker 9: It's like for something like that, right, Wills, Scotland.

1174
01:02:38,560 --> 01:02:42,280
Speaker 4: Yeah four. Yeah, that's a geography tip for you guys.

1175
01:02:43,240 --> 01:02:48,240
Speaker 4: Little education. So so what's what's what's what's your plan?

1176
01:02:48,360 --> 01:02:50,439
Speaker 4: What's your ten year plan? What's on your ten year plan?

1177
01:02:52,800 --> 01:02:55,240
Speaker 7: This is like the city planning board. It might happen.

1178
01:02:57,520 --> 01:03:00,400
Speaker 4: What's all your vision what's all your vision board? A plan?

1179
01:03:01,120 --> 01:03:03,720
Speaker 9: Mm hmmm. I don't think that far ahead, you know,

1180
01:03:05,520 --> 01:03:09,600
Speaker 9: not even that five days, six months, six months, Mass,

1181
01:03:09,680 --> 01:03:11,560
Speaker 9: six months, six months, mags.

1182
01:03:12,120 --> 01:03:13,920
Speaker 7: One month in Dubai. What we're going to do for the.

1183
01:03:13,880 --> 01:03:16,760
Speaker 9: Next yeah, but even now, like I don't know what

1184
01:03:16,760 --> 01:03:19,520
Speaker 9: I'm doing next month, So it's.

1185
01:03:19,400 --> 01:03:23,480
Speaker 4: Something figured out as it comes. The life of a bachelor.

1186
01:03:24,800 --> 01:03:25,120
Speaker 7: Works.

1187
01:03:25,320 --> 01:03:28,880
Speaker 4: But you just left why Yeah? How was that? The

1188
01:03:28,920 --> 01:03:29,520
Speaker 4: Bible was good?

1189
01:03:30,000 --> 01:03:32,960
Speaker 9: I originally went to do just for business, but for

1190
01:03:33,040 --> 01:03:36,040
Speaker 9: me it was just like actually let me step outside

1191
01:03:37,240 --> 01:03:39,720
Speaker 9: and just not doing any business. And yeah, I was

1192
01:03:39,760 --> 01:03:42,640
Speaker 9: networking and connecting with people, made some good friends, but

1193
01:03:44,480 --> 01:03:47,040
Speaker 9: business wise, not not much happened.

1194
01:03:47,160 --> 01:03:50,680
Speaker 4: You know, you was probably a fourth person because when

1195
01:03:50,680 --> 01:03:52,920
Speaker 4: I came, I know a few people from London connected

1196
01:03:52,960 --> 01:03:54,560
Speaker 4: with a line and I have reached out a few people,

1197
01:03:55,040 --> 01:03:57,760
Speaker 4: like four people. It was like, oh I'm in Dubai.

1198
01:03:58,920 --> 01:04:01,240
Speaker 4: To further notice, I wish I could make it, but

1199
01:04:01,240 --> 01:04:03,560
Speaker 4: I'm in Dubai and I was asking you, like, is

1200
01:04:03,600 --> 01:04:05,600
Speaker 4: that a thing like when every party from the UK

1201
01:04:05,640 --> 01:04:06,720
Speaker 4: is going to Dubai.

1202
01:04:06,880 --> 01:04:07,040
Speaker 2: Yeah.

1203
01:04:07,880 --> 01:04:11,120
Speaker 9: The bye is literally like it's like you never left England.

1204
01:04:11,840 --> 01:04:12,120
Speaker 7: M h.

1205
01:04:12,760 --> 01:04:15,680
Speaker 9: Yeah, it's very very British.

1206
01:04:15,200 --> 01:04:18,560
Speaker 4: Because there's so so much people from England over there. Yeah,

1207
01:04:19,520 --> 01:04:22,480
Speaker 4: why is it just because it's close? How far? How

1208
01:04:22,480 --> 01:04:23,600
Speaker 4: far a riot point?

1209
01:04:23,680 --> 01:04:23,800
Speaker 7: Right?

1210
01:04:25,080 --> 01:04:27,400
Speaker 9: You look at eight hours.

1211
01:04:26,840 --> 01:04:29,400
Speaker 4: It's not that not that close, So why so many

1212
01:04:29,400 --> 01:04:31,640
Speaker 4: people from England? Because you can probably get to America

1213
01:04:31,640 --> 01:04:32,680
Speaker 4: and America.

1214
01:04:32,760 --> 01:04:39,840
Speaker 9: Yeah, it's probably six house to America New York. I think

1215
01:04:40,040 --> 01:04:43,920
Speaker 9: people obviously opportunities. Du Boie is like trying to compete

1216
01:04:43,960 --> 01:04:48,280
Speaker 9: against the world in every aspect from crypto to real

1217
01:04:48,400 --> 01:04:52,560
Speaker 9: estate to tech to everything, and I think just job opportunities, lifestyle.

1218
01:04:53,440 --> 01:04:59,720
Speaker 9: British people love the sun. There was that time. All

1219
01:04:59,760 --> 01:05:02,160
Speaker 9: of that I guess kind of makes sense, but I

1220
01:05:02,200 --> 01:05:04,680
Speaker 9: think it's quite smart what that city did. They just

1221
01:05:04,720 --> 01:05:09,200
Speaker 9: meant Dubai is very like Instagrammable, and as a result,

1222
01:05:09,400 --> 01:05:12,800
Speaker 9: you know, their cost per acquisition is literally nothing. Because

1223
01:05:12,840 --> 01:05:15,480
Speaker 9: all these influencers are like talking about you.

1224
01:05:15,480 --> 01:05:18,960
Speaker 4: Know, I never thought about it like that. Instagramable. That's

1225
01:05:19,040 --> 01:05:24,480
Speaker 4: actually a very insightful take on it. They they theoretically

1226
01:05:24,520 --> 01:05:27,800
Speaker 4: could have built the city to get the most bang

1227
01:05:27,880 --> 01:05:30,640
Speaker 4: for his buck ever in history, because they've gotten the

1228
01:05:30,720 --> 01:05:36,000
Speaker 4: most social media free publicity any place ever in the

1229
01:05:36,080 --> 01:05:39,520
Speaker 4: history of the world. And it's like everybody's taking pictures

1230
01:05:39,520 --> 01:05:41,880
Speaker 4: in the forma of not being there, and they don't

1231
01:05:41,920 --> 01:05:43,960
Speaker 4: have to even run ads to try to get people

1232
01:05:43,960 --> 01:05:45,800
Speaker 4: to come to Dubai. You just see it on your

1233
01:05:45,800 --> 01:05:46,520
Speaker 4: Instagram feed.

1234
01:05:46,600 --> 01:05:47,600
Speaker 7: There's no travel.

1235
01:05:48,840 --> 01:05:59,400
Speaker 9: Like that pool that went to like Christiano Ronaldo was there. Yeah,

1236
01:05:59,440 --> 01:06:01,880
Speaker 9: obviously he put I assume it probably got paid for that.

1237
01:06:01,960 --> 01:06:04,560
Speaker 9: But I think, you know, even just bringing in celebrities

1238
01:06:04,560 --> 01:06:06,560
Speaker 9: and all this stuff, I think it's a smart move.

1239
01:06:08,000 --> 01:06:08,080
Speaker 2: Ye.

1240
01:06:08,480 --> 01:06:08,800
Speaker 7: Yeah.

1241
01:06:09,560 --> 01:06:11,800
Speaker 9: And then the rest are just like and the city

1242
01:06:12,080 --> 01:06:15,800
Speaker 9: is like very very like instagrammable. Take a picture of

1243
01:06:15,880 --> 01:06:21,200
Speaker 9: anything it look it looked good, yeah, in the desert,

1244
01:06:21,240 --> 01:06:24,960
Speaker 9: yeah exactly. So that was it, And I think it's

1245
01:06:25,080 --> 01:06:27,120
Speaker 9: it's just smart how they've done it.

1246
01:06:27,200 --> 01:06:31,160
Speaker 4: Instagram moble Yeah, I like that. I like that. Make

1247
01:06:31,200 --> 01:06:34,560
Speaker 4: sure make sure whatever you do as an entrepreneur is instagrammable.

1248
01:06:35,040 --> 01:06:37,160
Speaker 4: The events have to be insteads like our events, their

1249
01:06:37,160 --> 01:06:41,480
Speaker 4: Instagram mobile create a moment that lasts forever, the sort

1250
01:06:41,520 --> 01:06:42,960
Speaker 4: of social media never goes away.

1251
01:06:43,160 --> 01:06:44,000
Speaker 9: Literally, that's it.

1252
01:06:44,680 --> 01:06:46,880
Speaker 4: Well, it's been a pleasure, my brother, thank you for

1253
01:06:46,960 --> 01:06:48,640
Speaker 4: joining us. What would you like to tell people as

1254
01:06:48,640 --> 01:06:51,800
Speaker 4: far as how can they follow you on social media website,

1255
01:06:53,000 --> 01:06:55,160
Speaker 4: you know, consuming the content all that information.

1256
01:06:55,680 --> 01:06:59,600
Speaker 9: Yeah, so go on YouTube, it's relaxed my dog, Relax

1257
01:06:59,640 --> 01:07:03,120
Speaker 9: my car. If you're gonna follow me personally on Instagram,

1258
01:07:03,280 --> 01:07:07,080
Speaker 9: it's Aman seven to seven is my Instagram, and then yeah,

1259
01:07:07,120 --> 01:07:09,959
Speaker 9: the rest check it out. Relax my dog, likes my cat,

1260
01:07:10,440 --> 01:07:10,840
Speaker 9: likes my.

1261
01:07:10,840 --> 01:07:14,200
Speaker 4: Dog, and relax my cat and calm my dog and calm.

1262
01:07:13,960 --> 01:07:21,240
Speaker 9: Like Actually, we have experimented with music for guinea pigs,

1263
01:07:21,320 --> 01:07:25,480
Speaker 9: thousand pets that we can come guinea pigs and rabbits. Yeah,

1264
01:07:26,040 --> 01:07:27,600
Speaker 9: so this is on pet tunes.

1265
01:07:27,840 --> 01:07:30,640
Speaker 4: And people have guinea pigs as pets.

1266
01:07:30,760 --> 01:07:34,520
Speaker 9: Yeah, loads, yeah, loads, But surprisingly it does work. Like

1267
01:07:34,560 --> 01:07:38,000
Speaker 9: obviously we've experimented with it and we took the same approach,

1268
01:07:38,560 --> 01:07:40,960
Speaker 9: but we're seeing like loads of people using it on

1269
01:07:41,000 --> 01:07:44,400
Speaker 9: their hamsters and guinea pigs and rabbits and oh my god,

1270
01:07:44,400 --> 01:07:47,960
Speaker 9: this is fish. I think we've tried that.

1271
01:07:48,040 --> 01:07:54,480
Speaker 4: Yeah water, No, I mean you just you know, put

1272
01:07:54,480 --> 01:07:57,000
Speaker 4: it close to the fish tank. People have fish tanks. Yeah,

1273
01:07:57,200 --> 01:07:58,680
Speaker 4: you put it, you put it close to the fish tank,

1274
01:07:58,760 --> 01:08:00,520
Speaker 4: or put it you put the TV fish kaw.

1275
01:08:00,880 --> 01:08:01,120
Speaker 7: They have.

1276
01:08:05,240 --> 01:08:10,520
Speaker 4: Parents, exactly parents because parents can actually repeat stuff too.

1277
01:08:11,080 --> 01:08:12,360
Speaker 9: They can't, Yeah, yeah they can.

1278
01:08:12,600 --> 01:08:15,760
Speaker 4: That'd be interesting to have like a training course for

1279
01:08:15,960 --> 01:08:16,759
Speaker 4: parents to speak.

1280
01:08:17,600 --> 01:08:20,439
Speaker 9: But it is interesting. There's so many different areas that

1281
01:08:20,520 --> 01:08:24,600
Speaker 9: ire saying earlier, like people that don't own dogs but

1282
01:08:24,760 --> 01:08:29,679
Speaker 9: live in California where weed is legal, U consume relax

1283
01:08:29,760 --> 01:08:30,120
Speaker 9: my dog.

1284
01:08:30,520 --> 01:08:32,599
Speaker 4: Oh yeah, talk about that a little bit before we leave.

1285
01:08:33,000 --> 01:08:35,400
Speaker 4: So relax my dog is not. The content is not

1286
01:08:35,439 --> 01:08:39,400
Speaker 4: only consumed by dog lovers. It's consumed by potheads as well, right, no,

1287
01:08:39,400 --> 01:08:48,160
Speaker 4: no marijuana. They get they get high and they start

1288
01:08:48,160 --> 01:08:49,960
Speaker 4: the vibe off the vibes.

1289
01:08:50,840 --> 01:08:54,800
Speaker 9: It's crazy, like we saw I guess comments coming in

1290
01:08:54,840 --> 01:08:59,920
Speaker 9: where people are oh, because it's color graded, it's virtual,

1291
01:09:00,160 --> 01:09:02,280
Speaker 9: it looks kind of looks kind of trippy when you

1292
01:09:02,320 --> 01:09:04,400
Speaker 9: watch it and they're like, oh, yeah, I don't have

1293
01:09:04,479 --> 01:09:07,559
Speaker 9: a dog, but I love watching this when I'm high.

1294
01:09:07,600 --> 01:09:09,439
Speaker 9: And then first.

1295
01:09:09,280 --> 01:09:12,800
Speaker 4: Off, it was a joke high off what drug weed?

1296
01:09:12,840 --> 01:09:15,040
Speaker 4: I seem because when you say the colored thing, I'm

1297
01:09:15,040 --> 01:09:17,040
Speaker 4: thinking maybe psychedelics.

1298
01:09:17,120 --> 01:09:19,600
Speaker 9: Yeah, I don't know.

1299
01:09:20,040 --> 01:09:22,719
Speaker 4: Stuff like that, but if you see it, the color

1300
01:09:22,800 --> 01:09:25,000
Speaker 4: is that. Not that I would know, but I'm just

1301
01:09:25,000 --> 01:09:28,960
Speaker 4: saying it would seem watching it on TV, it seems

1302
01:09:28,960 --> 01:09:30,760
Speaker 4: like that's the kind of trippy vibes you're in.

1303
01:09:30,840 --> 01:09:32,880
Speaker 7: I've seen others do that for people, So.

1304
01:09:33,840 --> 01:09:36,080
Speaker 9: Yeah, but it's crazy. First of it was a joke,

1305
01:09:36,120 --> 01:09:39,720
Speaker 9: but then there's like consistently I love watching it when

1306
01:09:39,720 --> 01:09:40,120
Speaker 9: I'm high.

1307
01:09:40,479 --> 01:09:42,439
Speaker 4: So that's a whole new market right there. Holy mind,

1308
01:09:42,439 --> 01:09:44,439
Speaker 4: A bit of a thought about marketing to that.

1309
01:09:45,160 --> 01:09:47,320
Speaker 7: Calm my wife, Calm.

1310
01:09:47,120 --> 01:09:52,680
Speaker 4: My high, calm my high. Comm my high is a

1311
01:09:52,680 --> 01:09:55,960
Speaker 4: good one. Come high because you don't get paranoid. It's like,

1312
01:09:56,000 --> 01:09:58,840
Speaker 4: you know, yeah, that's that's a good one.

1313
01:10:00,040 --> 01:10:02,599
Speaker 7: Roller coaster sometimes ain't gonna be tough to come.

1314
01:10:03,400 --> 01:10:06,320
Speaker 4: If you, if you watch the content, it'll soothe you.

1315
01:10:06,320 --> 01:10:08,120
Speaker 4: Even try give it a try.

1316
01:10:08,960 --> 01:10:11,439
Speaker 9: But like like I said, obviously it's mostly from America

1317
01:10:11,479 --> 01:10:14,160
Speaker 9: because I think a lot of states is legal now

1318
01:10:14,280 --> 01:10:15,080
Speaker 9: yeah all of them.

1319
01:10:15,720 --> 01:10:18,599
Speaker 4: Not all of them, twenty or maybe thirty over thirty, Yeah,

1320
01:10:18,640 --> 01:10:20,559
Speaker 4: a lot, a lot, and now they even have some

1321
01:10:20,640 --> 01:10:26,679
Speaker 4: states where psychedelics are llegal, like in Oregon mushroom mushrooms illegal.

1322
01:10:27,320 --> 01:10:27,959
Speaker 6: I think.

1323
01:10:29,320 --> 01:10:32,800
Speaker 8: One of them is, like hardcore drugs is legal. I

1324
01:10:32,840 --> 01:10:36,040
Speaker 8: think that was the Oregon like LSD. It is something, right,

1325
01:10:36,360 --> 01:10:37,400
Speaker 8: I don't want to go that far.

1326
01:10:37,520 --> 01:10:41,559
Speaker 7: What like I think you're referring orgon.

1327
01:10:43,080 --> 01:10:45,519
Speaker 4: But in Amsterdam drugs are llegal.

1328
01:10:46,640 --> 01:10:48,639
Speaker 9: Yeah, yeah, that's I think that's the only place in Europe.

1329
01:10:48,720 --> 01:10:52,679
Speaker 4: Yeah, because out here you can't even smoke. We're not legal. No,

1330
01:10:52,680 --> 01:10:55,960
Speaker 4: none of it is so a little less progressive.

1331
01:10:58,560 --> 01:11:02,080
Speaker 7: Learning from my friends across the pond, Yeah, exactly, well

1332
01:11:02,600 --> 01:11:03,400
Speaker 7: did you have it?

1333
01:11:03,680 --> 01:11:06,639
Speaker 4: Did you have it, ladies and gentlemen, Troy housekeeping items.

1334
01:11:06,760 --> 01:11:07,000
Speaker 7: Yes.

1335
01:11:07,760 --> 01:11:10,880
Speaker 8: Shout to everybody on ey L University. Shout out to

1336
01:11:10,880 --> 01:11:13,880
Speaker 8: all our earners. Shout out to the entire uking fim.

1337
01:11:14,080 --> 01:11:16,280
Speaker 8: Like I said, we met a lot of people that

1338
01:11:16,560 --> 01:11:18,479
Speaker 8: are earners in We actually met myself. Shout out to

1339
01:11:18,560 --> 01:11:21,240
Speaker 8: ourself who was part of the uy L team and

1340
01:11:21,360 --> 01:11:22,960
Speaker 8: still doing stuff for us, So shout out to him.

1341
01:11:23,160 --> 01:11:24,960
Speaker 8: Shout to everybody that supported the merchant at the event

1342
01:11:25,000 --> 01:11:27,040
Speaker 8: and supported the merchant throughout the world.

1343
01:11:27,120 --> 01:11:31,360
Speaker 7: Man earr Leisure. There's an institution for financial literacy and

1344
01:11:31,360 --> 01:11:34,559
Speaker 7: everything entrepreneurial world. So thank God for your support. Man,

1345
01:11:34,640 --> 01:11:35,400
Speaker 7: keep rocking on us.

1346
01:11:35,800 --> 01:11:38,680
Speaker 4: Yes, thank you guys for rocking with us. Shout out

1347
01:11:38,680 --> 01:11:41,120
Speaker 4: to the UK, Shout out to London. We'll see you

1348
01:11:41,120 --> 01:11:41,559
Speaker 4: next week.

1349
01:11:41,720 --> 01:11:48,879
Speaker 5: Peace my graduates from my school being forced back drop.

1350
01:11:50,600 --> 01:12:04,120
Speaker 2: Mike Drop, you.

1351
01:12:04,080 --> 01:12:08,479
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