1 00:00:03,000 --> 00:00:06,040 Speaker 1: It's now time for Cannabis Talk one oh one with Blue, 2 00:00:06,360 --> 00:00:10,119 Speaker 1: Joe Grande and Marking, Craig Wasserman, the Pot Brothers at Law. 3 00:00:10,320 --> 00:00:14,040 Speaker 1: We're the world's number one podcast for everything cannabis. Hello 4 00:00:14,080 --> 00:00:15,960 Speaker 1: and welcome to Cannabis Talk one oh one. My name 5 00:00:16,000 --> 00:00:18,160 Speaker 1: is Blue. Alongside of me is the world famous Craig 6 00:00:18,200 --> 00:00:22,800 Speaker 1: Washerman and Mr Joe Grande and you're now tuned into 7 00:00:22,800 --> 00:00:26,119 Speaker 1: the greatest cannabis show in the country, at least the 8 00:00:26,160 --> 00:00:29,440 Speaker 1: galaxy in my book, all over everything. I just think 9 00:00:29,440 --> 00:00:32,440 Speaker 1: it's the best anyway. And missing in action today is 10 00:00:32,520 --> 00:00:37,280 Speaker 1: Mark Wasserman San Diego judge. What's going on? Actually actually 11 00:00:37,320 --> 00:00:41,040 Speaker 1: downstairs in the office on zoom call waiting to be 12 00:00:41,159 --> 00:00:42,680 Speaker 1: called by the court. Well, he should be in here. 13 00:00:42,720 --> 00:00:46,000 Speaker 1: It's probably gonna run up here very may well he 14 00:00:46,120 --> 00:00:49,040 Speaker 1: does that. He was on their waiting at one thirty. No, nice, 15 00:00:49,200 --> 00:00:51,760 Speaker 1: that's fantastic. So he should be done soon. God knows, 16 00:00:51,800 --> 00:00:55,440 Speaker 1: it could take two hours. I know those. So it 17 00:00:55,600 --> 00:00:57,480 Speaker 1: was Joe tell us what's going down on Cannabis Talk 18 00:00:57,520 --> 00:00:59,200 Speaker 1: one oh well. Thank you guys for listening to the 19 00:00:59,200 --> 00:01:01,760 Speaker 1: podcast all around the world. To appreciate it. Follow us 20 00:01:01,800 --> 00:01:04,680 Speaker 1: on Instagram, at Cannabis Talk one oh one at Pot, 21 00:01:04,800 --> 00:01:08,360 Speaker 1: Underscore Brothers Underscore at Underscore, law Marks at wast Law, 22 00:01:08,440 --> 00:01:11,680 Speaker 1: Craigs at wast Law, dog Blues at one Christopher Wright, 23 00:01:11,880 --> 00:01:15,000 Speaker 1: and I am at Joe Grand fifty two. If you 24 00:01:15,120 --> 00:01:18,280 Speaker 1: ever wanted to leave us a voicemail, please give us 25 00:01:18,280 --> 00:01:22,840 Speaker 1: a call at that's the number to go ahead and 26 00:01:22,880 --> 00:01:25,240 Speaker 1: say hello to us. But on today's show we actually 27 00:01:25,240 --> 00:01:28,880 Speaker 1: have Ben Larson, the CEO of RTOSA and Austin Stevenson, 28 00:01:29,280 --> 00:01:32,880 Speaker 1: the Chief innovative Officer at VTOSA as well a cannabis 29 00:01:32,920 --> 00:01:36,360 Speaker 1: and hemp infused company. We want to thank Evelyn Laschappelle 30 00:01:36,480 --> 00:01:39,480 Speaker 1: for introducing us to you guys. Evelyn was on the show. 31 00:01:39,520 --> 00:01:41,399 Speaker 1: I don't know if you guys remember Evelyn, but she 32 00:01:41,520 --> 00:01:43,319 Speaker 1: did a little time for a little crime back in 33 00:01:43,319 --> 00:01:46,640 Speaker 1: the day, and these guys at Rotosa said, you know what, 34 00:01:46,760 --> 00:01:48,840 Speaker 1: let's get her on board and record do some good 35 00:01:48,840 --> 00:01:51,240 Speaker 1: things in this cannabis business, which is dope that they 36 00:01:51,240 --> 00:01:53,360 Speaker 1: did that. And then when she told us about your 37 00:01:53,360 --> 00:01:56,120 Speaker 1: guys company, we checked it out at Bertosa dot com 38 00:01:56,560 --> 00:02:00,120 Speaker 1: and said, what the hell is this company and what 39 00:02:00,160 --> 00:02:01,760 Speaker 1: are you guys doing? As we have some bottles a 40 00:02:01,760 --> 00:02:03,280 Speaker 1: matter of fact, bris the bottles and stuff that are 41 00:02:03,280 --> 00:02:04,960 Speaker 1: on my desk, and I should have had more our 42 00:02:05,000 --> 00:02:08,600 Speaker 1: desk here. We have the product here. Um, but tell 43 00:02:08,639 --> 00:02:12,120 Speaker 1: us a little bit about it, Ben, Yeah, you bet, 44 00:02:12,160 --> 00:02:15,480 Speaker 1: thanks for having us. You guys are who um So 45 00:02:15,880 --> 00:02:20,280 Speaker 1: we are infused ingredient manufacturers for cannabis and hem and 46 00:02:20,360 --> 00:02:22,799 Speaker 1: so trying to take the supply chain, make it a 47 00:02:22,800 --> 00:02:26,080 Speaker 1: little bit more trustworthy, a little bit simpler for brands 48 00:02:26,120 --> 00:02:29,040 Speaker 1: to come in and create great products. And so some 49 00:02:29,120 --> 00:02:31,520 Speaker 1: of the names that that you you see or might 50 00:02:31,560 --> 00:02:35,480 Speaker 1: be sitting on your desk working with brands like kief, Lognitas, Paps, 51 00:02:36,000 --> 00:02:39,400 Speaker 1: vid To, Coco to create an infused beverages. Um So, 52 00:02:39,520 --> 00:02:41,919 Speaker 1: trying to take out a lot of the guestswork, making 53 00:02:41,960 --> 00:02:44,919 Speaker 1: sure that the potency is right, at the experience is right, 54 00:02:45,360 --> 00:02:48,040 Speaker 1: and just trying to level up, level up the game. Um. 55 00:02:48,080 --> 00:02:49,560 Speaker 1: So that's what we've been doing for the last couple 56 00:02:49,600 --> 00:02:52,640 Speaker 1: of years. UM. Austin Stevenson, like you mentioned, our our 57 00:02:52,720 --> 00:02:56,400 Speaker 1: chief innovation officer, really driving out in front and making 58 00:02:56,440 --> 00:02:59,440 Speaker 1: sure that we're creating some of the coolest products coming 59 00:02:59,480 --> 00:03:01,960 Speaker 1: on the market, not just infused beverage, but we're really 60 00:03:02,000 --> 00:03:04,680 Speaker 1: looking at the at the future of cannabis. You know, 61 00:03:04,840 --> 00:03:08,320 Speaker 1: I actually I'm a pretty big fan of of infused 62 00:03:08,400 --> 00:03:11,079 Speaker 1: beverages most of the time, and so I haven't had 63 00:03:11,080 --> 00:03:13,320 Speaker 1: a chance to to dive into this. And are you 64 00:03:13,320 --> 00:03:16,040 Speaker 1: guys actually in stores already and you guys already in 65 00:03:16,160 --> 00:03:20,240 Speaker 1: production or yeah. So kind of what we do is 66 00:03:20,240 --> 00:03:22,880 Speaker 1: we're the intel inside. We give you the good stuff. 67 00:03:23,240 --> 00:03:25,639 Speaker 1: What you're sitting on right now is one of our 68 00:03:25,639 --> 00:03:29,639 Speaker 1: clients on that's in stores right now, which is Mad Lily. UM, 69 00:03:29,680 --> 00:03:32,840 Speaker 1: and Mad Lily is an awesome I cannabis infused drink 70 00:03:33,080 --> 00:03:36,840 Speaker 1: uh through a portfolio company called kas In Beverages. So 71 00:03:36,840 --> 00:03:40,240 Speaker 1: they're available on ease and at dispensaries here in California. 72 00:03:40,640 --> 00:03:44,280 Speaker 1: And what we provide them is the THHC that's inside. 73 00:03:45,000 --> 00:03:48,240 Speaker 1: We provided the ingredients. So essentially, you guys are you 74 00:03:48,240 --> 00:03:52,080 Speaker 1: guys are white Leland for him, but they're or you're 75 00:03:52,120 --> 00:03:53,440 Speaker 1: just doing I mean, because don't you have to do 76 00:03:53,440 --> 00:03:57,240 Speaker 1: with this this at your facility. So it's interesting how 77 00:03:57,280 --> 00:03:59,800 Speaker 1: it works. Um, what we do kind of this this 78 00:04:00,000 --> 00:04:02,800 Speaker 1: secret sauce that we provide is we take cannabis oils 79 00:04:02,800 --> 00:04:05,280 Speaker 1: from an extractor. You guys know that the we game. 80 00:04:05,480 --> 00:04:08,080 Speaker 1: We take an extractor's oil, we bring it to our 81 00:04:08,160 --> 00:04:11,200 Speaker 1: facility and we turn it into an emolgien uh. And 82 00:04:11,280 --> 00:04:15,040 Speaker 1: then emolgien is something that's compatible in water because y'all 83 00:04:15,080 --> 00:04:18,279 Speaker 1: know oil and water don't mix. So are part of 84 00:04:18,279 --> 00:04:21,560 Speaker 1: the process is making sure the oil cannabis oil mixes 85 00:04:21,560 --> 00:04:24,520 Speaker 1: in water. And then we take that ingredient and we 86 00:04:24,640 --> 00:04:28,480 Speaker 1: go to a co manufacturer and the co manufacturer takes 87 00:04:28,520 --> 00:04:32,320 Speaker 1: that ingredient. The emolgion puts in flavors and sugar and 88 00:04:32,360 --> 00:04:34,400 Speaker 1: does all the still in the finish to put that 89 00:04:34,560 --> 00:04:36,760 Speaker 1: product in the bottle. Now do you have a what 90 00:04:36,800 --> 00:04:40,560 Speaker 1: type of license do you have? Yeah, so it's a 91 00:04:40,600 --> 00:04:43,760 Speaker 1: it's a type end manufacturing license. So you know, basically 92 00:04:43,839 --> 00:04:46,720 Speaker 1: we're infused product companies. It's the way you would look 93 00:04:46,760 --> 00:04:50,320 Speaker 1: at it is like we infuse small amounts of water, right, 94 00:04:50,480 --> 00:04:53,240 Speaker 1: and then those go into other infused products. And so 95 00:04:53,800 --> 00:04:56,960 Speaker 1: the way that this supply chain has developed over time. 96 00:04:57,240 --> 00:04:58,960 Speaker 1: You know, we were kind of a novel concept a 97 00:04:59,000 --> 00:05:01,040 Speaker 1: couple of years ago. A lot of times people are 98 00:05:01,120 --> 00:05:05,480 Speaker 1: driving towards vertical integration, owning the infusion process, owning the oil, 99 00:05:05,520 --> 00:05:08,440 Speaker 1: and putting into products that they were selling and when 100 00:05:08,440 --> 00:05:10,839 Speaker 1: we came onto the market, it was like, no, this 101 00:05:10,920 --> 00:05:14,440 Speaker 1: is the way that CpG markets are consumer package goods 102 00:05:14,440 --> 00:05:18,159 Speaker 1: markets operating in every other industries, you have trusted supply 103 00:05:18,240 --> 00:05:21,440 Speaker 1: chain partners and what you focus on is creating the 104 00:05:21,480 --> 00:05:25,600 Speaker 1: great products, owning the customer and really creating great experiences 105 00:05:25,640 --> 00:05:29,240 Speaker 1: for people. And you would typically rely on co packers, 106 00:05:29,600 --> 00:05:33,240 Speaker 1: ingredient manufacturers, distributors to do all the heavy lifting, uh 107 00:05:33,480 --> 00:05:35,599 Speaker 1: and get those help you get those products to market. 108 00:05:35,680 --> 00:05:38,320 Speaker 1: So essentially that's what we're enabling, right, So do you 109 00:05:38,320 --> 00:05:40,640 Speaker 1: have do you have lightloads? So Mad Lily, I'm assuming 110 00:05:40,720 --> 00:05:46,279 Speaker 1: is a licensed brand under there's Mad Lily it to 111 00:05:46,320 --> 00:05:50,000 Speaker 1: be specific, Mad Lily is a partner of ours. There 112 00:05:50,040 --> 00:05:54,640 Speaker 1: are clients. So there's a portfolio company called kaz In 113 00:05:54,760 --> 00:06:00,840 Speaker 1: Beverages that has many different products, are many different beverage products, 114 00:06:00,920 --> 00:06:05,120 Speaker 1: and so we work directly with Casen Beverages to help 115 00:06:05,160 --> 00:06:09,280 Speaker 1: design a cannabis experience. So the CEO of cas In 116 00:06:09,760 --> 00:06:12,520 Speaker 1: she called me up this morning, Judy Y. She says, 117 00:06:12,640 --> 00:06:15,280 Speaker 1: I'm working on a new a new product. I want 118 00:06:15,320 --> 00:06:18,960 Speaker 1: to create a product that gives me energy. And I say, okay, 119 00:06:19,080 --> 00:06:22,640 Speaker 1: Judy Um, you've already created a sleep product on your 120 00:06:22,800 --> 00:06:25,560 Speaker 1: s shots with CBN. You've already created a th HC 121 00:06:25,720 --> 00:06:29,640 Speaker 1: product to brighten your world with mad Lily. Now, if 122 00:06:29,640 --> 00:06:32,679 Speaker 1: you want to do an energy product, let's explore using 123 00:06:32,760 --> 00:06:36,000 Speaker 1: maybe th h V and maybe some caffeine and putting 124 00:06:36,040 --> 00:06:39,800 Speaker 1: that together in a product. And then what Judy would 125 00:06:39,839 --> 00:06:42,280 Speaker 1: do is to put you know, a label on it, 126 00:06:42,480 --> 00:06:47,040 Speaker 1: packaging branding around it, and that's her product. But what 127 00:06:47,080 --> 00:06:56,640 Speaker 1: we made happen is the tv UM California license and 128 00:06:56,640 --> 00:07:01,080 Speaker 1: that's how it gets into stores, through their facility, through 129 00:07:01,200 --> 00:07:05,760 Speaker 1: themselves and their distributor, their distributor. Correct, how do you 130 00:07:05,800 --> 00:07:08,600 Speaker 1: do there are there any FDA rules that apply when 131 00:07:08,680 --> 00:07:13,160 Speaker 1: you're mixing this with any kind of any any other substance. 132 00:07:15,680 --> 00:07:22,120 Speaker 1: Not yet, thank god you guys. Um. Yeah, I mean, 133 00:07:22,240 --> 00:07:25,800 Speaker 1: you know, right along with where the cannabis and industry is, 134 00:07:25,800 --> 00:07:28,320 Speaker 1: that is kind of where we are. The nice thing 135 00:07:28,360 --> 00:07:30,880 Speaker 1: is that we're bringing a lot of traditional food knowledge. 136 00:07:31,280 --> 00:07:33,840 Speaker 1: You know, we have PhD chemists on staff, we have 137 00:07:33,880 --> 00:07:37,600 Speaker 1: food scientists from from companies like mondolse Um and really 138 00:07:37,680 --> 00:07:40,720 Speaker 1: driving ahead and trying to set the standard knowing uh 139 00:07:40,880 --> 00:07:42,640 Speaker 1: that that is going to be coming down the pike. 140 00:07:42,880 --> 00:07:44,720 Speaker 1: You know, whether we like it or not. Right, we're 141 00:07:44,720 --> 00:07:48,160 Speaker 1: all fighting for federal legalization. And who do you think 142 00:07:48,200 --> 00:07:50,760 Speaker 1: is going to get involved when when people are consuming products? 143 00:07:50,800 --> 00:07:53,240 Speaker 1: So your clients really is is a brand or a 144 00:07:53,240 --> 00:07:55,080 Speaker 1: company that has brands that comes to you and say, 145 00:07:55,120 --> 00:07:57,280 Speaker 1: we want to put out a line of these types 146 00:07:57,280 --> 00:07:59,280 Speaker 1: of drinks. We want a new product line basically, and 147 00:07:59,280 --> 00:08:01,560 Speaker 1: then you work with them in their packaging department and 148 00:08:01,560 --> 00:08:05,560 Speaker 1: their distribution and all that kind of together to provide Well, 149 00:08:05,560 --> 00:08:07,280 Speaker 1: I don't think they work on their distribution. They just 150 00:08:07,320 --> 00:08:09,320 Speaker 1: work on the product to create the product, and they're 151 00:08:09,320 --> 00:08:12,000 Speaker 1: gonna have their own distribution if I'm not mistaken. Let 152 00:08:12,000 --> 00:08:13,880 Speaker 1: me ask you this guy's real quick. If I want 153 00:08:13,880 --> 00:08:17,000 Speaker 1: to I'm your customer. I want to build I want 154 00:08:17,000 --> 00:08:19,560 Speaker 1: to build a brand right now. So I just come 155 00:08:19,600 --> 00:08:22,080 Speaker 1: to you guys, what is something like this cost me? 156 00:08:22,440 --> 00:08:25,160 Speaker 1: You know, to to set up and and and you 157 00:08:25,160 --> 00:08:28,360 Speaker 1: have to be a license they're the license you have 158 00:08:28,400 --> 00:08:30,720 Speaker 1: to you have to be correct that bend. They can't 159 00:08:30,760 --> 00:08:33,120 Speaker 1: do business with a non licensee. So so I get 160 00:08:33,120 --> 00:08:36,040 Speaker 1: a license, right, what does it still cost me to 161 00:08:36,400 --> 00:08:38,400 Speaker 1: get that done? I come in with the license with 162 00:08:38,480 --> 00:08:42,240 Speaker 1: your boy. Okay, so you got a brand, so another 163 00:08:42,280 --> 00:08:44,600 Speaker 1: brand an idea, you nailed it. So you also have 164 00:08:44,679 --> 00:08:47,800 Speaker 1: on your on your shelf Paths Blue Ribbon. They have 165 00:08:47,840 --> 00:08:50,800 Speaker 1: an idea. They say, we want to leverage our existing brand. 166 00:08:51,000 --> 00:08:53,920 Speaker 1: People know it, your dad knows that, your grandfather knows it, 167 00:08:54,320 --> 00:08:56,800 Speaker 1: and they want to make a product and create an experience. 168 00:08:56,840 --> 00:08:58,880 Speaker 1: I was gonna say, you're gonna have trouble with your trademark. 169 00:08:58,880 --> 00:09:01,520 Speaker 1: People going, man, that's like rip off a path Blue Ribbon. 170 00:09:01,840 --> 00:09:07,880 Speaker 1: But that's really fast blue Ribbon, right, that's really them. 171 00:09:07,920 --> 00:09:11,080 Speaker 1: So PBR all right. You know, we see this whole 172 00:09:11,160 --> 00:09:14,800 Speaker 1: movement going to more functional beverages. We know, we we 173 00:09:14,920 --> 00:09:18,640 Speaker 1: just you know, the younger generation millennials are drinking less alcohol. 174 00:09:18,920 --> 00:09:21,760 Speaker 1: But we have a very strong brand and we want 175 00:09:21,800 --> 00:09:25,000 Speaker 1: to be able to you know, attract average consumers and 176 00:09:25,200 --> 00:09:28,559 Speaker 1: they like cannabis. So we helped design a cannabis experience 177 00:09:28,800 --> 00:09:32,480 Speaker 1: using this brand. In terms of cost and working with us, 178 00:09:32,800 --> 00:09:36,880 Speaker 1: we'd like to provide a very predictable, repeatable, uh you 179 00:09:36,880 --> 00:09:39,760 Speaker 1: know cannabis experience, a cost that is just like if 180 00:09:39,840 --> 00:09:43,480 Speaker 1: you're going to buy sugar um for your beverage. So 181 00:09:43,679 --> 00:09:46,959 Speaker 1: we have essentially a very you know let's call it 182 00:09:47,000 --> 00:09:50,400 Speaker 1: a penny to two pennies a milligram um that we 183 00:09:50,520 --> 00:09:54,760 Speaker 1: charge for our service and turning oil into a fast 184 00:09:54,800 --> 00:09:59,679 Speaker 1: acting ingredients. Therefore, no continue, I'm sorry, No, I was 185 00:09:59,760 --> 00:10:02,600 Speaker 1: going to. Therefore, you're coming and you're building a product 186 00:10:02,760 --> 00:10:07,280 Speaker 1: you can have unreliable and consistent uh cost of good 187 00:10:07,679 --> 00:10:10,840 Speaker 1: and you know that. Okay, if I'm doing ten milligrams 188 00:10:11,320 --> 00:10:14,760 Speaker 1: for you know, in a sixteen ounce, the THC is 189 00:10:14,760 --> 00:10:19,000 Speaker 1: gonna cost me ten cents per beverage. And then you 190 00:10:19,040 --> 00:10:22,920 Speaker 1: start building your brand around that got you? This is great, 191 00:10:22,960 --> 00:10:25,559 Speaker 1: this is remarkable. I'm just wondering, Ben Larson, as you're 192 00:10:25,640 --> 00:10:28,880 Speaker 1: the CEO of her Tosa, were you stoned out of 193 00:10:28,920 --> 00:10:31,280 Speaker 1: your mind when you started thinking, going, I'm going to 194 00:10:31,400 --> 00:10:35,400 Speaker 1: create something let me she here that I'm gonna infuse 195 00:10:35,559 --> 00:10:37,840 Speaker 1: and I'm gonna magetables, Like, how the hell do you 196 00:10:37,880 --> 00:10:42,120 Speaker 1: come up with a company like this? It's a great question. 197 00:10:42,679 --> 00:10:46,160 Speaker 1: I'm sure there was some infusion that was occurring during 198 00:10:46,160 --> 00:10:49,360 Speaker 1: the thought process, um, but no, where it actually come 199 00:10:49,559 --> 00:10:52,559 Speaker 1: came from was was being in the space, operating space, 200 00:10:52,600 --> 00:10:55,079 Speaker 1: investing in the space. So I I previously launched a 201 00:10:55,120 --> 00:10:58,240 Speaker 1: startup accelerator in the Bay Area called Gateway. Um, you know, 202 00:10:58,280 --> 00:11:01,920 Speaker 1: it invested up and down the fly chain and was 203 00:11:02,120 --> 00:11:04,640 Speaker 1: in the industry when we saw a constellation putting money 204 00:11:04,679 --> 00:11:09,160 Speaker 1: into canopy growth. We were experiencing the current beverages on 205 00:11:09,200 --> 00:11:11,800 Speaker 1: the market and hearing about the problems that people are facing, 206 00:11:12,280 --> 00:11:15,439 Speaker 1: and that layered on top with the regulations that were 207 00:11:15,480 --> 00:11:19,320 Speaker 1: dropped in California and how stringent the requirements were around 208 00:11:19,360 --> 00:11:21,520 Speaker 1: that that ten percent variant you could have on a 209 00:11:21,559 --> 00:11:24,360 Speaker 1: low dose product. We knew that a lot of problems 210 00:11:24,400 --> 00:11:27,040 Speaker 1: needed to be solved if this industry was indeed going 211 00:11:27,080 --> 00:11:31,480 Speaker 1: to scale, and so in doing so, I started looking 212 00:11:31,480 --> 00:11:33,320 Speaker 1: for companies, looking for founders that we're going to be 213 00:11:33,320 --> 00:11:36,480 Speaker 1: solving this problem, and we just found that no one 214 00:11:36,640 --> 00:11:38,640 Speaker 1: was doing it quite to the standard that that this 215 00:11:38,760 --> 00:11:41,800 Speaker 1: industry needed to grow in scale. And so, uh, you know, 216 00:11:42,320 --> 00:11:44,719 Speaker 1: built a relationship with Dr Harold Hahn, who's our our 217 00:11:44,720 --> 00:11:47,920 Speaker 1: founder and chief scientists. Like he's an emotion chemist. His 218 00:11:48,080 --> 00:11:51,880 Speaker 1: entire career has been designing the interface between oil and water. 219 00:11:52,640 --> 00:11:56,280 Speaker 1: And so once I found him, he solved the problem 220 00:11:56,400 --> 00:11:58,520 Speaker 1: with an initial solution, at least what we thought was 221 00:11:58,559 --> 00:12:01,040 Speaker 1: solving the problem. Turns out the problem was far more 222 00:12:01,040 --> 00:12:04,320 Speaker 1: complicated than we'd ever anticipated, and that's what's allowed us 223 00:12:04,320 --> 00:12:06,640 Speaker 1: to create a lot of value. Um. But it was 224 00:12:06,679 --> 00:12:09,360 Speaker 1: from that moment I asked him, I'm like, Harold, do 225 00:12:09,400 --> 00:12:11,120 Speaker 1: you want to go sell this idea is to someone 226 00:12:11,240 --> 00:12:13,880 Speaker 1: or do you want to start a company? And long 227 00:12:13,920 --> 00:12:15,960 Speaker 1: story short, he said he wanted to start a company. 228 00:12:16,280 --> 00:12:18,800 Speaker 1: I said, you need a CEO, and then I nominated 229 00:12:18,840 --> 00:12:21,160 Speaker 1: myself to do that CEO and I kind of hung 230 00:12:21,240 --> 00:12:23,400 Speaker 1: up the investor hat and got to the operating side 231 00:12:23,880 --> 00:12:27,280 Speaker 1: with the vision of infusing the world and creating one 232 00:12:27,280 --> 00:12:29,839 Speaker 1: of the best companies to do well. That's awesome. That's 233 00:12:29,880 --> 00:12:32,760 Speaker 1: Ben Larsen, the Ceover to sais Cannabis Talk one on one. 234 00:12:32,880 --> 00:12:34,720 Speaker 1: We're gonna take a break real quick and come back 235 00:12:34,760 --> 00:12:36,959 Speaker 1: and talk about how you guys are trying to get 236 00:12:37,000 --> 00:12:50,440 Speaker 1: into Canada. It's Cannabis Talk one oh one. Welcome back 237 00:12:50,440 --> 00:12:54,319 Speaker 1: to Cannabis Talk one on one. And man, because company's dope, right, 238 00:12:54,320 --> 00:12:56,880 Speaker 1: it's amazing. Actually, you guys are really pretty legit. We 239 00:12:57,200 --> 00:12:58,760 Speaker 1: were flipping a coin whether or not you guys were 240 00:12:58,760 --> 00:13:00,319 Speaker 1: going to be the real deal or not. I mean, 241 00:13:00,360 --> 00:13:04,160 Speaker 1: you know, you got so far. It's such a smart idea. 242 00:13:04,200 --> 00:13:07,160 Speaker 1: Because there correct me if I'm wrong. You are. You're 243 00:13:07,200 --> 00:13:11,200 Speaker 1: not actually making edibles and you're not making the drinks. 244 00:13:11,720 --> 00:13:15,800 Speaker 1: You're making the material for someone else, picks and shovels 245 00:13:15,800 --> 00:13:20,000 Speaker 1: who make this to make the drinks energy can answer 246 00:13:20,480 --> 00:13:25,959 Speaker 1: answer my guy to hear an answer? Are you still here? 247 00:13:26,440 --> 00:13:28,240 Speaker 1: You're not with me right now? These guys are with me. 248 00:13:28,520 --> 00:13:30,760 Speaker 1: If I want a five our energy drinking, can you 249 00:13:30,800 --> 00:13:34,680 Speaker 1: guys make me one? We can definitely get you there. Yeah, 250 00:13:34,760 --> 00:13:37,439 Speaker 1: that's their gig. That's how hot is that we want. 251 00:13:37,480 --> 00:13:39,480 Speaker 1: But they're not actually making the energy drink. They're making 252 00:13:39,480 --> 00:13:41,320 Speaker 1: the stuff that goes in the energy drink that the 253 00:13:41,360 --> 00:13:43,600 Speaker 1: other guy puts together, puts in the bottle and labels 254 00:13:43,600 --> 00:13:46,120 Speaker 1: it and package it. And can you guys answer Craig's 255 00:13:46,200 --> 00:13:49,800 Speaker 1: question because I'm curious that answer still too. Yes, that 256 00:13:50,160 --> 00:13:52,959 Speaker 1: Craig is exactly right. I mean we are. We are 257 00:13:53,000 --> 00:13:55,440 Speaker 1: the intel inside it is, the picks and the shovel 258 00:13:55,559 --> 00:13:59,079 Speaker 1: it's it's picked up. But we do have an incredible 259 00:13:59,160 --> 00:14:02,600 Speaker 1: team and part around us to help you from adeation 260 00:14:03,160 --> 00:14:06,360 Speaker 1: um to distribution. And it really does take a whole 261 00:14:06,360 --> 00:14:08,320 Speaker 1: community to make all this happen. I mean, we work 262 00:14:08,400 --> 00:14:10,719 Speaker 1: really closely. You know, if you want to five our 263 00:14:10,800 --> 00:14:14,040 Speaker 1: energy drinks who work really closely with flavor houses, where 264 00:14:14,120 --> 00:14:17,400 Speaker 1: we'll take the good stuff, the THHC, the emulsion, they'll 265 00:14:17,400 --> 00:14:19,280 Speaker 1: take the flavors. You'll tell it. They's got to be 266 00:14:19,320 --> 00:14:21,000 Speaker 1: in a two and a half on shot. It's in 267 00:14:21,120 --> 00:14:24,000 Speaker 1: this container. Will connect you with the flavor house. We'll 268 00:14:24,000 --> 00:14:27,320 Speaker 1: put it all together, go to the cold manufacturer, they'll 269 00:14:27,360 --> 00:14:29,760 Speaker 1: fill it, they'll finish it, and then off to the distributor. 270 00:14:30,440 --> 00:14:32,800 Speaker 1: So we were a part of the whole ecosystem. Can 271 00:14:32,880 --> 00:14:35,320 Speaker 1: you guys now that you're growing into Canada and you 272 00:14:35,320 --> 00:14:38,240 Speaker 1: guys are in all fifty states or explain how that works, like, 273 00:14:38,280 --> 00:14:40,800 Speaker 1: are you guys able to cross state lines? Elaborate on 274 00:14:40,840 --> 00:14:45,760 Speaker 1: some of that police. Yeah. So, in addition to being 275 00:14:45,760 --> 00:14:48,880 Speaker 1: a platform through our ingredients, we know that in the 276 00:14:48,880 --> 00:14:52,640 Speaker 1: cannabis industry is highly regulated and very specific from from 277 00:14:52,800 --> 00:14:56,280 Speaker 1: region to region. Um So we have recently launched our 278 00:14:56,280 --> 00:14:59,040 Speaker 1: our lab up in Canada, allowing us to provide the 279 00:14:59,080 --> 00:15:01,880 Speaker 1: same active and grea against the same experiences both in 280 00:15:01,920 --> 00:15:05,800 Speaker 1: California and Canada. And our brands love that right because 281 00:15:05,840 --> 00:15:08,760 Speaker 1: you can ship everything else anywhere, and so if we 282 00:15:08,800 --> 00:15:11,120 Speaker 1: can create the same active ingredients. We can essentially create 283 00:15:11,160 --> 00:15:14,920 Speaker 1: the same products, the same brands across multiple regions. UM. 284 00:15:14,960 --> 00:15:17,000 Speaker 1: And we're just getting started. So we're starting to look 285 00:15:17,000 --> 00:15:20,600 Speaker 1: at the other legal states in the US and where 286 00:15:20,600 --> 00:15:23,000 Speaker 1: we want to pop up next. And so next year 287 00:15:23,160 --> 00:15:25,720 Speaker 1: big for us is that kind of expansion in and 288 00:15:25,800 --> 00:15:29,440 Speaker 1: leveraging the platform so that you can have you know, 289 00:15:29,520 --> 00:15:32,760 Speaker 1: the PBR cannabis seltzer no matter where you are. UM. 290 00:15:32,800 --> 00:15:34,880 Speaker 1: And that's the that's the big vision for us. Yeah, 291 00:15:34,880 --> 00:15:37,880 Speaker 1: that's how Bang started. They would just send the packaging 292 00:15:37,960 --> 00:15:41,320 Speaker 1: and the non THHC ingredients to all the states they 293 00:15:41,320 --> 00:15:43,400 Speaker 1: were in, and then in that state is where they 294 00:15:43,400 --> 00:15:45,720 Speaker 1: would provide the actual THHC of the plant, you know, 295 00:15:45,760 --> 00:15:48,600 Speaker 1: the cannabis product or whatever. So I mean that's a great, 296 00:15:49,080 --> 00:15:55,320 Speaker 1: great idea public or private company, private company, privately funded um, 297 00:15:55,360 --> 00:15:57,560 Speaker 1: you know that and will be that way for a while. Uh. 298 00:15:57,640 --> 00:16:01,680 Speaker 1: And really again going back to the platform talk, we 299 00:16:01,760 --> 00:16:04,760 Speaker 1: have no exclusive relationships. Were completely open to work with 300 00:16:04,840 --> 00:16:08,080 Speaker 1: whomever we want and we maintain that wherever we go. UM. 301 00:16:08,240 --> 00:16:10,560 Speaker 1: So we really truly want to add value to the 302 00:16:10,560 --> 00:16:13,400 Speaker 1: supply chain. And going back to like my my history, 303 00:16:13,400 --> 00:16:15,120 Speaker 1: it was it was I was looking at pitch deck 304 00:16:15,160 --> 00:16:18,720 Speaker 1: after pitch deck where people are pitching billion dollar opportunities 305 00:16:19,200 --> 00:16:21,080 Speaker 1: and and looking at the supply chain. There was just 306 00:16:21,280 --> 00:16:23,920 Speaker 1: there wasn't a supportive supply chain to allow that type 307 00:16:23,920 --> 00:16:26,480 Speaker 1: of growth. And so what we are attempting to do 308 00:16:26,680 --> 00:16:30,080 Speaker 1: is provide that scalability to the entire industry, which is 309 00:16:30,600 --> 00:16:33,760 Speaker 1: very important. Are you guys working with other big companies 310 00:16:33,760 --> 00:16:35,520 Speaker 1: that you can mention that are doing the edibles, because 311 00:16:35,560 --> 00:16:38,680 Speaker 1: I know you guys do edibles, topicals and more. Who 312 00:16:38,720 --> 00:16:42,400 Speaker 1: are else are you guys working with? Yeah? So some 313 00:16:42,440 --> 00:16:45,120 Speaker 1: of the data's names and cannabis do it and trust 314 00:16:45,240 --> 00:16:48,040 Speaker 1: us um So as mentioned on the HEMP and CBD side, 315 00:16:48,320 --> 00:16:51,800 Speaker 1: you know Vida Coco um So Vida Coco infuse coconut 316 00:16:51,800 --> 00:16:55,160 Speaker 1: water both here in the US and internationally. In fact, 317 00:16:55,200 --> 00:16:58,240 Speaker 1: it is selling out over in the UK has been 318 00:16:58,280 --> 00:17:00,520 Speaker 1: super supportive in the UK of the country has been 319 00:17:00,520 --> 00:17:04,320 Speaker 1: super supportive of of CVD infused food and beverages. Um 320 00:17:04,359 --> 00:17:06,439 Speaker 1: So Vida Coocu has been an excellent partner of ours. 321 00:17:06,720 --> 00:17:11,280 Speaker 1: Um here in California, local crafty craft brewery Lagunitas and 322 00:17:11,320 --> 00:17:14,399 Speaker 1: the Hi Fi Hops product um So really creating a 323 00:17:14,400 --> 00:17:18,959 Speaker 1: new beverage experience UM from a traditional you know, craft 324 00:17:18,960 --> 00:17:22,359 Speaker 1: brewery and turning into a cannabis experience. UM. Love the 325 00:17:22,359 --> 00:17:25,760 Speaker 1: products and continuing to evolve more. UH. And then you 326 00:17:25,760 --> 00:17:28,320 Speaker 1: know when you go up to the Canada, UM, there's 327 00:17:28,320 --> 00:17:32,240 Speaker 1: another brewery up there called Collective Arts UM, beautifully crafted 328 00:17:32,320 --> 00:17:35,880 Speaker 1: beverages UM, and we're infusing them not only in uh 329 00:17:35,960 --> 00:17:39,920 Speaker 1: some of their sparkling juice kind of products, but also 330 00:17:39,960 --> 00:17:43,280 Speaker 1: in tease and infused tease. UM. And then we're continuing 331 00:17:43,320 --> 00:17:46,119 Speaker 1: to evolve a little bit more in some of the 332 00:17:46,200 --> 00:17:51,040 Speaker 1: other ingestible categories. UM. So gummies UM getting really really exciting. 333 00:17:51,080 --> 00:17:54,600 Speaker 1: There's a bunch of upping brands on the infused gummy side. UM. 334 00:17:54,640 --> 00:17:57,159 Speaker 1: They were working very closely with can't give all the 335 00:17:57,200 --> 00:17:59,960 Speaker 1: details now, but these are brands that that you recognize, 336 00:18:00,240 --> 00:18:03,960 Speaker 1: that you trust and you know. UM. And then on 337 00:18:04,040 --> 00:18:07,760 Speaker 1: some of the more topical applications UM. Because you know, 338 00:18:07,800 --> 00:18:10,119 Speaker 1: we have actually for a lot of fun for some 339 00:18:10,119 --> 00:18:13,879 Speaker 1: of your viewers. UM. You know, we infused second rooms. UM. 340 00:18:13,920 --> 00:18:16,919 Speaker 1: So some lubricants UM that we infused to kind of 341 00:18:17,200 --> 00:18:20,760 Speaker 1: increase pleasure, both on the CBD side and the THHC side. 342 00:18:20,880 --> 00:18:24,879 Speaker 1: Most notably notably especially one of our first customers, Quimuh 343 00:18:25,000 --> 00:18:28,680 Speaker 1: female ram business right here in Uh, California, and they've 344 00:18:28,720 --> 00:18:31,000 Speaker 1: been able to launch not only a t HC product, 345 00:18:31,440 --> 00:18:34,679 Speaker 1: but also are available at urban outfitters all around the 346 00:18:34,720 --> 00:18:39,160 Speaker 1: country with UM with a CBD products and a HINT 347 00:18:39,200 --> 00:18:41,560 Speaker 1: product UM. So we continue to just kind of work 348 00:18:41,640 --> 00:18:46,119 Speaker 1: with a plethora of different companies that really address beverage 349 00:18:46,320 --> 00:18:50,200 Speaker 1: and ingestable UH and topical side. Austin, you're so well versed, Ben, 350 00:18:50,240 --> 00:18:52,439 Speaker 1: I'm wondering where you found him about in St. Louis 351 00:18:52,840 --> 00:18:55,000 Speaker 1: during the dirty dirty dance out there, or did you 352 00:18:55,000 --> 00:18:57,760 Speaker 1: find him at Columbia University? Because this is a good 353 00:18:57,800 --> 00:18:59,640 Speaker 1: cat on your team right here. Man, where'd you guys 354 00:18:59,640 --> 00:19:02,920 Speaker 1: and how did you guys at up? How much? Yeah, 355 00:19:02,960 --> 00:19:05,600 Speaker 1: exactly much? How much did you pay Joe for that? One? 356 00:19:07,400 --> 00:19:14,240 Speaker 1: Clearly hit me? You know, how do you guys? Austin's 357 00:19:14,280 --> 00:19:18,280 Speaker 1: got a really eclectic background and he's really awesome. You know, 358 00:19:18,320 --> 00:19:20,600 Speaker 1: before he was at for TOSA, he was working for 359 00:19:20,680 --> 00:19:25,399 Speaker 1: euro Fens, which is a very large multinational testing laboratory. 360 00:19:25,560 --> 00:19:28,439 Speaker 1: So he has the analytical background and that's why you 361 00:19:28,440 --> 00:19:31,240 Speaker 1: can talk to talk so well. But we actually met 362 00:19:31,320 --> 00:19:33,840 Speaker 1: while I was running Gateway and he had gone through 363 00:19:35,040 --> 00:19:40,440 Speaker 1: a competing accelerator called Canopy Uh Canopy Boulder UM, and 364 00:19:41,040 --> 00:19:42,960 Speaker 1: you know, we just we just became fast friends and 365 00:19:42,960 --> 00:19:45,800 Speaker 1: he started working out of our office and I watched 366 00:19:45,840 --> 00:19:49,520 Speaker 1: him helped build another brand in the space. And when 367 00:19:49,520 --> 00:19:53,000 Speaker 1: it came time for us to to launch UM for Tosa, 368 00:19:53,760 --> 00:19:55,719 Speaker 1: the stars just kind of line. He really just reached out. 369 00:19:55,760 --> 00:19:57,119 Speaker 1: I was like, Hey, let's get caught up, Let's have 370 00:19:57,160 --> 00:19:59,600 Speaker 1: a coffee. Uh, here's some things that are going on 371 00:20:00,040 --> 00:20:02,679 Speaker 1: in in my world, and it just so happened that 372 00:20:02,720 --> 00:20:05,720 Speaker 1: we were solving some of those problems. That's awesome. Well, 373 00:20:05,560 --> 00:20:08,119 Speaker 1: I love the dynamic duo that you guys are doing. 374 00:20:08,520 --> 00:20:11,879 Speaker 1: And walk us through exactly two. Say we wanted to 375 00:20:11,920 --> 00:20:15,720 Speaker 1: create the cannabis talk one oh one, Gummy Bear drink 376 00:20:16,160 --> 00:20:19,000 Speaker 1: or whatever. What are our steps are? There's a client 377 00:20:19,040 --> 00:20:22,200 Speaker 1: out there that's listening in Oklahoma, you know what I mean. 378 00:20:22,560 --> 00:20:25,080 Speaker 1: I'm sure California is a lot easier, but say someone's 379 00:20:25,080 --> 00:20:28,439 Speaker 1: listening to Oklahoma for them? Yeah, right, what are the steps? 380 00:20:28,480 --> 00:20:30,320 Speaker 1: Walk me through what we have to do. They can't 381 00:20:30,320 --> 00:20:32,880 Speaker 1: do it from Oklahoma, Yes they can't. Can't they if 382 00:20:33,160 --> 00:20:35,560 Speaker 1: they opened up a facility there wouldn't, wouldn't you guys, 383 00:20:35,760 --> 00:20:39,119 Speaker 1: we can't it. They can't export their THHC product a 384 00:20:39,240 --> 00:20:41,800 Speaker 1: blue sor Once again, you're answering for them now, right, 385 00:20:42,119 --> 00:20:45,679 Speaker 1: can they answer? Let them tell me that no, no, no, 386 00:20:45,680 --> 00:20:47,920 Speaker 1: I should have already known that what they maybe though, 387 00:20:47,960 --> 00:20:53,919 Speaker 1: maybe they can't. We go puppet right, yeah right, you 388 00:20:54,040 --> 00:20:57,160 Speaker 1: jumped on his bandwagon earlier. We just punch each other 389 00:20:57,200 --> 00:20:58,800 Speaker 1: all day. This is the type of show we are. 390 00:20:58,840 --> 00:21:00,960 Speaker 1: We just beat each other up whenever we can so 391 00:21:01,400 --> 00:21:03,600 Speaker 1: explain how that would work. Welcome to the show. I 392 00:21:03,640 --> 00:21:05,960 Speaker 1: love it. Yeah, you know, from from start to think y'all. Y'all, 393 00:21:06,040 --> 00:21:08,200 Speaker 1: y'all are a lot of fun. And you're quite right 394 00:21:08,520 --> 00:21:11,480 Speaker 1: and that on the THC side, you know, yes right now, 395 00:21:11,560 --> 00:21:14,160 Speaker 1: because the way this thing is regulated, we are restricted 396 00:21:14,200 --> 00:21:16,800 Speaker 1: to state boundaries, but that could change over time. On 397 00:21:16,840 --> 00:21:19,240 Speaker 1: the CBD and HIMP side, you know we're able to 398 00:21:19,359 --> 00:21:22,480 Speaker 1: make it here in California and shift it everywhere to Oklahoma. 399 00:21:22,720 --> 00:21:25,480 Speaker 1: And you've got an idea that's about CDD and HEMP, 400 00:21:25,600 --> 00:21:28,239 Speaker 1: then we can serve you immediately today. Have you got 401 00:21:28,359 --> 00:21:31,959 Speaker 1: idea about th C, then you know that Oklahoma may 402 00:21:32,000 --> 00:21:34,000 Speaker 1: be a part of our expansion road map and the 403 00:21:34,160 --> 00:21:37,600 Speaker 1: years to come, or or hey, you know, within you know, 404 00:21:37,680 --> 00:21:40,000 Speaker 1: kind of the next few years, if things changed from 405 00:21:40,040 --> 00:21:43,359 Speaker 1: a regulatory perspective and the state you know, boundaries are 406 00:21:43,600 --> 00:21:45,920 Speaker 1: let down, then then we kind of open this up 407 00:21:45,920 --> 00:21:48,119 Speaker 1: for for everyone to be able to infuse um with 408 00:21:48,200 --> 00:21:51,880 Speaker 1: the pH D to eight, I can I could run 409 00:21:51,880 --> 00:21:55,800 Speaker 1: off into the sunset with right now, right, I mean, 410 00:21:55,920 --> 00:21:57,879 Speaker 1: it's a it's I wish I can give you a 411 00:21:57,880 --> 00:22:00,119 Speaker 1: definitive answer. I gotta give you the political answer there, 412 00:22:00,240 --> 00:22:03,720 Speaker 1: which is it's a gray area. Um just is this 413 00:22:03,840 --> 00:22:07,880 Speaker 1: regarding the d a's new interpretation of while you're actually 414 00:22:07,920 --> 00:22:10,440 Speaker 1: extracting it, and it goes higher than point oh three, 415 00:22:10,520 --> 00:22:14,879 Speaker 1: you're you're you're going to federal prison. There there was 416 00:22:14,920 --> 00:22:18,480 Speaker 1: an interim rule which interim inner mirals go through no 417 00:22:18,680 --> 00:22:21,560 Speaker 1: actual rulemaking process. The DA just gets to write what 418 00:22:21,640 --> 00:22:25,159 Speaker 1: they want to put into law, and unfortunately that is 419 00:22:25,160 --> 00:22:28,119 Speaker 1: officially the law. Um, so there was a lot of confusion. 420 00:22:28,359 --> 00:22:30,639 Speaker 1: The question then becomes, you know, how much funding does 421 00:22:30,680 --> 00:22:33,680 Speaker 1: the d A actually have to enforce that? And so yes, 422 00:22:33,720 --> 00:22:36,159 Speaker 1: there is the question about what is the level of 423 00:22:36,560 --> 00:22:39,760 Speaker 1: T A C in those interim processes. But what was 424 00:22:39,800 --> 00:22:44,120 Speaker 1: also identified in that same interim ruling, um is are 425 00:22:44,200 --> 00:22:47,359 Speaker 1: these like psychotropic miners that can be derived from the 426 00:22:47,400 --> 00:22:50,960 Speaker 1: hemp plant. And so the DA did identify delta eight 427 00:22:51,520 --> 00:22:55,520 Speaker 1: UM you know t C. Any form of TC in 428 00:22:55,600 --> 00:22:59,520 Speaker 1: fact um that is synthesized from the hemp plant would 429 00:22:59,520 --> 00:23:02,320 Speaker 1: be determ as a as a schedule one truck UM. 430 00:23:02,400 --> 00:23:06,160 Speaker 1: So that is crazy. That the political answer right now, 431 00:23:06,640 --> 00:23:13,320 Speaker 1: No one's blinking. No people. People are certainly asking us 432 00:23:13,320 --> 00:23:15,040 Speaker 1: if we will do it for them. Well, we'll just 433 00:23:15,119 --> 00:23:18,439 Speaker 1: leave it there. What's the answer. I'm going to have 434 00:23:18,480 --> 00:23:21,000 Speaker 1: a question for you guys after the show as well. Joe, 435 00:23:21,040 --> 00:23:24,080 Speaker 1: thank you. You know. Actually I was going to ask 436 00:23:24,080 --> 00:23:28,879 Speaker 1: though about water soluble that I just I just actually 437 00:23:28,880 --> 00:23:33,480 Speaker 1: stumbled onto some c HB c b D product soluble 438 00:23:34,200 --> 00:23:36,879 Speaker 1: right now, and I started reading more about water soluble 439 00:23:37,000 --> 00:23:40,679 Speaker 1: and UM, I mean, i'd like the product that I got. 440 00:23:40,800 --> 00:23:42,480 Speaker 1: I'm trying to find more of it. It's hard to 441 00:23:42,520 --> 00:23:46,800 Speaker 1: find water soluble cb D hemp derived CBD products UM 442 00:23:46,840 --> 00:23:52,199 Speaker 1: out there. Do you know? Is that something that's fairly new? Um? Well, 443 00:23:52,520 --> 00:23:55,840 Speaker 1: so there's two answers. So essentially that is our wheelhouse. 444 00:23:55,920 --> 00:23:58,800 Speaker 1: That is what we do um. The technical answer is 445 00:23:58,840 --> 00:24:02,800 Speaker 1: that it's not really water soluble. Um. And so there's 446 00:24:02,840 --> 00:24:05,000 Speaker 1: a little bit of a science lesson here. When when 447 00:24:05,040 --> 00:24:09,040 Speaker 1: we're encapsulating an oil droplet into an emulsion, we're making 448 00:24:09,040 --> 00:24:13,360 Speaker 1: a water dispersable or water stable. Um. It's an actual suspension. 449 00:24:13,400 --> 00:24:15,720 Speaker 1: So you have these little oil droplets that are enrobed 450 00:24:15,760 --> 00:24:18,359 Speaker 1: in the emulsion and they're kind of floating around in 451 00:24:18,359 --> 00:24:21,960 Speaker 1: a water solution, right. Um. That is different than true 452 00:24:21,960 --> 00:24:25,399 Speaker 1: water solubility, where there's an actual chemical bond that is 453 00:24:25,440 --> 00:24:29,720 Speaker 1: created and it's actually becomes a different type of chemical solution. UM. 454 00:24:29,800 --> 00:24:32,760 Speaker 1: So apparently there's a difference. We take a little bit 455 00:24:32,760 --> 00:24:35,000 Speaker 1: of offense, you know. We we know it's easier to 456 00:24:35,080 --> 00:24:36,879 Speaker 1: understand by the general public, like if you just say 457 00:24:36,920 --> 00:24:42,800 Speaker 1: water soluble this, But you know, as scientists do draw 458 00:24:42,800 --> 00:24:46,720 Speaker 1: the line, um, because we like people to talk about 459 00:24:46,800 --> 00:24:48,919 Speaker 1: their products in the real terms and we don't like 460 00:24:48,960 --> 00:24:53,800 Speaker 1: them to sell what it isn't right. Um. But that said, 461 00:24:53,960 --> 00:24:57,760 Speaker 1: if we're using water solubility as in Layman's terms, um, 462 00:24:57,800 --> 00:24:59,720 Speaker 1: there are more and more products that are hitting in 463 00:24:59,720 --> 00:25:01,560 Speaker 1: the mark it. And what you will find is the 464 00:25:01,800 --> 00:25:06,760 Speaker 1: these oils that are emulsified in turned quote unquote water soluble. Um, 465 00:25:06,840 --> 00:25:09,560 Speaker 1: that they will be faster acting, that your body can 466 00:25:09,600 --> 00:25:14,120 Speaker 1: process them faster because the oil droplets are split up 467 00:25:14,760 --> 00:25:18,080 Speaker 1: into little sphears, and it allows the body to process 468 00:25:18,119 --> 00:25:20,280 Speaker 1: them and get them into the bloodstream faster. And that's 469 00:25:20,280 --> 00:25:22,880 Speaker 1: why they generally create a better experience. That's why people 470 00:25:22,880 --> 00:25:26,520 Speaker 1: are really loving these these beverages or the gummies that 471 00:25:26,560 --> 00:25:29,879 Speaker 1: were infusing creating a faster product. Do you work with 472 00:25:29,920 --> 00:25:34,400 Speaker 1: people who do textures for CBD and they call I mean, 473 00:25:34,680 --> 00:25:36,320 Speaker 1: is that something you work with somebody saying what you 474 00:25:36,320 --> 00:25:40,040 Speaker 1: shouldn't The package shouldn't say water soluble. What should it say? 475 00:25:41,359 --> 00:25:44,760 Speaker 1: Really the package should be marketable, and so I could 476 00:25:44,800 --> 00:25:47,960 Speaker 1: have packages that they wrap it on set fast acting, Um, 477 00:25:48,000 --> 00:25:50,960 Speaker 1: you know water it's probably it's probably why I didn't 478 00:25:51,040 --> 00:25:52,679 Speaker 1: I didn't get a lot of hits on Google for 479 00:25:52,720 --> 00:25:57,240 Speaker 1: water soluble. I got a very very few because it's probably, 480 00:25:57,320 --> 00:26:00,320 Speaker 1: like you said, it's not really water soluble, so people 481 00:26:00,359 --> 00:26:03,080 Speaker 1: aren't using that term. That's why it didn't come up. Um. 482 00:26:03,119 --> 00:26:05,000 Speaker 1: So I had read about it being faster acting and 483 00:26:05,040 --> 00:26:07,160 Speaker 1: all that kind of stuff and a little better tasting 484 00:26:07,240 --> 00:26:10,360 Speaker 1: and and and that. So that's interesting. Off to put 485 00:26:10,359 --> 00:26:14,359 Speaker 1: in fast acting instead of water soluble. Is that's what 486 00:26:14,440 --> 00:26:16,800 Speaker 1: we're talking about. Is that nano technology? Because I always 487 00:26:16,800 --> 00:26:18,640 Speaker 1: here that too, and I didn't hear you guys really 488 00:26:18,680 --> 00:26:23,280 Speaker 1: dive into that. Is that what we're saying though apparently Yeah, 489 00:26:23,320 --> 00:26:24,600 Speaker 1: I mean you guys are both right. I mean it 490 00:26:24,640 --> 00:26:27,000 Speaker 1: all comes down to and I think there's a responsibility 491 00:26:27,000 --> 00:26:29,200 Speaker 1: and the opportunity here in the cannabis world is to 492 00:26:29,359 --> 00:26:33,560 Speaker 1: educate consumers. So as operators and manufacturers, we're already trying 493 00:26:33,560 --> 00:26:36,400 Speaker 1: to overcome a lot of stigma around cannabis that's gone 494 00:26:36,440 --> 00:26:39,280 Speaker 1: on for for for decades and we all know the 495 00:26:39,320 --> 00:26:42,560 Speaker 1: reasons why, and so now it becomes an opportunity to 496 00:26:42,720 --> 00:26:44,959 Speaker 1: educate people on what this plant is going to do 497 00:26:45,000 --> 00:26:47,320 Speaker 1: for you and what the technologies are going to do 498 00:26:47,520 --> 00:26:50,320 Speaker 1: to help differentiate your product UM. And so when it's 499 00:26:50,320 --> 00:26:53,840 Speaker 1: comes to marketing, it's like, all right, well, sell and 500 00:26:53,960 --> 00:26:57,639 Speaker 1: drive towards the key words UM and and our technologies 501 00:26:58,000 --> 00:27:02,919 Speaker 1: we do use emole gens, create nano emoliens and micro 502 00:27:03,040 --> 00:27:08,600 Speaker 1: emolgiens then inherently make the products that we infuse faster acting, 503 00:27:09,000 --> 00:27:13,320 Speaker 1: a rapid onset, more bio available, and the process that 504 00:27:13,400 --> 00:27:17,080 Speaker 1: we do it UH is through energy or pressure, and 505 00:27:17,119 --> 00:27:22,040 Speaker 1: so nanotechnology has been used in food, UH food and 506 00:27:22,080 --> 00:27:25,840 Speaker 1: supplement systems for many, many years. And as Ben was 507 00:27:26,280 --> 00:27:29,560 Speaker 1: alluding to, our founder and chief Science Officer, Dr Harold 508 00:27:29,600 --> 00:27:33,280 Speaker 1: Han was taking this technology from existing food and bev 509 00:27:33,480 --> 00:27:37,159 Speaker 1: and bringing it to cannabis. And the reasons why is 510 00:27:37,240 --> 00:27:40,960 Speaker 1: because everybody here on this chat and the audience that 511 00:27:41,000 --> 00:27:44,280 Speaker 1: have tried cannabis and an adjustable has probably had that 512 00:27:44,720 --> 00:27:48,320 Speaker 1: brownie or that co experience where they ate the brownie. 513 00:27:48,760 --> 00:27:51,600 Speaker 1: It tasted good, but they didn't feel anything for half 514 00:27:51,600 --> 00:27:53,800 Speaker 1: an hour, an hour, then they ate more of that 515 00:27:53,840 --> 00:27:58,440 Speaker 1: brownie and then oh it's delicious, and then it's like boom, 516 00:27:58,640 --> 00:28:02,880 Speaker 1: all of a sudden too hours later on the floor. Yeah, 517 00:28:03,000 --> 00:28:07,800 Speaker 1: I did, because it's unpredictable. It was like eight years ago. 518 00:28:08,960 --> 00:28:13,080 Speaker 1: He woke up with his brother's pajamas. I believe it. 519 00:28:13,119 --> 00:28:14,920 Speaker 1: I mean, it's happened to me, you know. And I 520 00:28:14,960 --> 00:28:17,640 Speaker 1: was at Columbia. You know. It was a big old 521 00:28:17,640 --> 00:28:21,800 Speaker 1: snowstorm and we didn't have the cafeteria was closed, we 522 00:28:21,840 --> 00:28:25,800 Speaker 1: didn't have anything. This is fifteen years ago, UH, and 523 00:28:25,840 --> 00:28:29,479 Speaker 1: the only thing we had was cannabis brownies and I 524 00:28:29,640 --> 00:28:31,720 Speaker 1: ate those I mean that was lights out for forty 525 00:28:31,720 --> 00:28:35,159 Speaker 1: eight hours. That's another story. But the reason why you 526 00:28:35,200 --> 00:28:37,560 Speaker 1: have that slow onset is because your body has got 527 00:28:37,560 --> 00:28:41,080 Speaker 1: to metabolize that oil. It's got a process um, and 528 00:28:41,160 --> 00:28:43,960 Speaker 1: everyone's metabolic rates a little bit different. So what we 529 00:28:44,120 --> 00:28:46,959 Speaker 1: do at FORTSA as we speed that up, we use 530 00:28:47,160 --> 00:28:51,280 Speaker 1: energy or pressure to turn that oil into something really 531 00:28:51,280 --> 00:28:54,320 Speaker 1: really small UM. And so the analogy that I typically 532 00:28:54,360 --> 00:28:57,720 Speaker 1: give is, look for you to feel cannabis, you gotta 533 00:28:57,960 --> 00:29:01,080 Speaker 1: get it past your brain blood barrier. So if you 534 00:29:01,160 --> 00:29:03,960 Speaker 1: look at your brain blood barrier as a chain length fin, 535 00:29:04,520 --> 00:29:09,200 Speaker 1: taking a traditional oil or traditional tincture is like taking 536 00:29:09,240 --> 00:29:11,520 Speaker 1: a big old beach ball and trying to put it 537 00:29:11,520 --> 00:29:14,280 Speaker 1: through the chain length fin. It's gonna bounce back every 538 00:29:14,320 --> 00:29:18,760 Speaker 1: single time until it metabolizes and breaks down and then 539 00:29:19,080 --> 00:29:22,320 Speaker 1: it's absorbed. So we do all that for you. UM. 540 00:29:22,440 --> 00:29:26,600 Speaker 1: We take the cannabis oils, we take it through some 541 00:29:26,680 --> 00:29:31,560 Speaker 1: instrumentation and some ingredients, and we turn that beach ball 542 00:29:31,920 --> 00:29:34,400 Speaker 1: into a pile of gravel. And so when you take 543 00:29:34,400 --> 00:29:36,680 Speaker 1: a handful of gravel and you throw that through the 544 00:29:36,760 --> 00:29:39,560 Speaker 1: chain link fence, it's all gonna go through. And so 545 00:29:39,680 --> 00:29:44,360 Speaker 1: that's why you see those words in the marketplace, like sublingual, 546 00:29:44,800 --> 00:29:47,040 Speaker 1: because you can take our products. You can set mad 547 00:29:47,120 --> 00:29:50,160 Speaker 1: lily or that PBR on your death, let it absorb 548 00:29:50,240 --> 00:29:52,440 Speaker 1: in your mouth and you'll start to feel an experience 549 00:29:52,480 --> 00:29:55,480 Speaker 1: in ten fifteen a minute because it's really really small 550 00:29:55,720 --> 00:29:58,800 Speaker 1: and you don't need to rely on your digestive system 551 00:29:59,040 --> 00:30:03,640 Speaker 1: to absorb the abenoid. Instead, we've made it more bioavailable, 552 00:30:03,960 --> 00:30:08,160 Speaker 1: fast acting. That was a great analogy. That was Austin 553 00:30:08,200 --> 00:30:12,400 Speaker 1: Stevenson for tosa's Chief innovative officer. I don't care Ben Larson, 554 00:30:12,440 --> 00:30:14,560 Speaker 1: the CEO, what you said about him before we got 555 00:30:14,560 --> 00:30:16,680 Speaker 1: on the show. He's not a dummy. Yeah, I mean 556 00:30:16,680 --> 00:30:20,160 Speaker 1: this cat right there, he's as good as it gets. 557 00:30:20,200 --> 00:30:23,160 Speaker 1: But this was amazing to hear. And I'm so curious 558 00:30:23,280 --> 00:30:26,520 Speaker 1: as you guys have mentioned the scientists that the chemistry 559 00:30:26,520 --> 00:30:29,240 Speaker 1: about it. Do you guys get offended when people say 560 00:30:29,280 --> 00:30:32,240 Speaker 1: the water celluble the things that it isn't because as 561 00:30:32,320 --> 00:30:35,960 Speaker 1: you just mentioned, Austin, it's so Elaborateum, what you're saying 562 00:30:35,960 --> 00:30:38,640 Speaker 1: on how do you guys use this? I feel like 563 00:30:38,640 --> 00:30:40,760 Speaker 1: it'd be hard to market kind of what you're saying 564 00:30:40,960 --> 00:30:44,840 Speaker 1: without using analogies of the you know, beach ball to gravel. 565 00:30:45,080 --> 00:30:47,840 Speaker 1: I mean things that are just simple common sense. As 566 00:30:47,840 --> 00:30:50,640 Speaker 1: you walked me through that, I fully understood that. But 567 00:30:51,040 --> 00:30:54,840 Speaker 1: when you create you know, it was on, it was on. 568 00:30:55,560 --> 00:30:58,240 Speaker 1: I already had a drink right now. Sorry, I mean, now, 569 00:30:58,320 --> 00:31:00,360 Speaker 1: let me ask you this for for me my elfen 570 00:31:00,440 --> 00:31:04,920 Speaker 1: listeners who who are getting into CBD for different reasons. 571 00:31:05,200 --> 00:31:07,920 Speaker 1: If it says something literally it says water soluble on 572 00:31:08,000 --> 00:31:11,200 Speaker 1: the on the tincture bottle, is that maybe a red 573 00:31:11,280 --> 00:31:14,800 Speaker 1: flag that, Yeah, these guys are pushing the envelope because 574 00:31:14,840 --> 00:31:17,000 Speaker 1: you know, you have that other issue of you know, 575 00:31:17,480 --> 00:31:20,040 Speaker 1: is this real hemp I mean, you know it's not 576 00:31:20,080 --> 00:31:22,240 Speaker 1: going through any testing that you're aware of other than 577 00:31:22,280 --> 00:31:24,360 Speaker 1: the c O A s that that make up the 578 00:31:24,440 --> 00:31:29,800 Speaker 1: hemp um. Is there any red flag or just if 579 00:31:29,800 --> 00:31:32,760 Speaker 1: they're just using that word because it sounds good for now, 580 00:31:33,080 --> 00:31:36,680 Speaker 1: until someone slapped him with an FDA complaint or false advertising, 581 00:31:36,680 --> 00:31:39,240 Speaker 1: because that's to me from how you just told me, 582 00:31:39,280 --> 00:31:44,240 Speaker 1: that's what I feel like advertising. Yeah, I mean it's look, 583 00:31:44,440 --> 00:31:45,560 Speaker 1: at the end of the day kind of goes back 584 00:31:45,560 --> 00:31:48,080 Speaker 1: to what Austin was talking about, what like what's marketable 585 00:31:48,200 --> 00:31:50,400 Speaker 1: right now? And and and you know, frankly, it is 586 00:31:50,600 --> 00:31:53,120 Speaker 1: easier to explain and understand if you just call it 587 00:31:53,120 --> 00:31:55,960 Speaker 1: water soluble. And to the lay person, if you take 588 00:31:56,240 --> 00:31:58,880 Speaker 1: a dropper fall that put it into water, it's gonna 589 00:31:58,920 --> 00:32:02,400 Speaker 1: disperse and it'll look like it's water soluble. So you know, 590 00:32:02,440 --> 00:32:06,760 Speaker 1: at the end of the day to it, but it's 591 00:32:06,760 --> 00:32:10,480 Speaker 1: not a massive We'll see what we actually take offense 592 00:32:10,520 --> 00:32:13,480 Speaker 1: to our our products on the on the market that 593 00:32:13,600 --> 00:32:17,200 Speaker 1: don't provide the efficacy that they advertise, right, and so 594 00:32:17,280 --> 00:32:20,080 Speaker 1: talking about water solubility is not necessarily going to do that. 595 00:32:20,320 --> 00:32:22,480 Speaker 1: What does do that is saying this product has ten 596 00:32:22,520 --> 00:32:25,080 Speaker 1: milligrams and if you consume it, you're gonna consume ten milligrams. 597 00:32:25,560 --> 00:32:27,720 Speaker 1: And as you've seen in the news, a bunch of 598 00:32:27,720 --> 00:32:30,000 Speaker 1: products were taking off the shelves and analyzed and some 599 00:32:30,080 --> 00:32:33,080 Speaker 1: of them had maybe thirty of what was labeled or 600 00:32:33,120 --> 00:32:36,000 Speaker 1: maybe even zero percent. And that is what we take 601 00:32:36,040 --> 00:32:38,160 Speaker 1: offense to, and that's what we've been fighting against. And 602 00:32:38,240 --> 00:32:41,480 Speaker 1: so you know, we actually discovered that over a year 603 00:32:41,520 --> 00:32:44,680 Speaker 1: ago and we ran ahead and said, how do we start. 604 00:32:44,880 --> 00:32:46,680 Speaker 1: We're not going to put these people on blast. It's 605 00:32:46,720 --> 00:32:49,600 Speaker 1: not our job to like destroy other companies. What we're 606 00:32:49,600 --> 00:32:54,040 Speaker 1: gonna right, but give a few right now, man, go ahead, 607 00:32:54,080 --> 00:32:58,880 Speaker 1: tell us a couple. But what we did do is like, 608 00:32:59,240 --> 00:33:01,520 Speaker 1: how do we people create better products and how do 609 00:33:01,560 --> 00:33:04,000 Speaker 1: we skate ahead and solve these problems for people. So 610 00:33:04,040 --> 00:33:06,360 Speaker 1: that's when we teamed up with companies like PPG to 611 00:33:06,560 --> 00:33:09,720 Speaker 1: understand can liners and and and absorption into can liners. 612 00:33:09,920 --> 00:33:12,040 Speaker 1: We solve those problems, help put people into cans, and 613 00:33:12,080 --> 00:33:13,960 Speaker 1: that's why you have a PBR can on your desk 614 00:33:14,280 --> 00:33:16,880 Speaker 1: right be. We teamed up with companies like pen Color 615 00:33:16,920 --> 00:33:22,400 Speaker 1: and Husky to identify pet bottles and an absorption of 616 00:33:22,600 --> 00:33:25,320 Speaker 1: cannabinoids into those so that we can help create better 617 00:33:25,360 --> 00:33:27,880 Speaker 1: products on the market, so that when you consume a 618 00:33:27,960 --> 00:33:31,760 Speaker 1: ten milligram beverage that you're getting ten milligrams into your system. 619 00:33:31,800 --> 00:33:34,479 Speaker 1: That's uh where we put a lot of our focus. 620 00:33:34,520 --> 00:33:36,840 Speaker 1: What is the timeline though? I want to do it? Give? 621 00:33:37,000 --> 00:33:38,800 Speaker 1: Is it two months? Is it two weeks? Is it two? 622 00:33:42,160 --> 00:33:44,400 Speaker 1: I mean that that's really up to you, uh, and 623 00:33:44,560 --> 00:33:46,640 Speaker 1: and how quickly you can create a product that's up 624 00:33:46,680 --> 00:33:50,560 Speaker 1: to your standard? Right. Um. We have had sales cycles 625 00:33:50,600 --> 00:33:52,840 Speaker 1: that have been less than a month, and we've had 626 00:33:52,840 --> 00:33:56,360 Speaker 1: sales cycles that have been a year and a half. Um. 627 00:33:55,960 --> 00:33:58,520 Speaker 1: And that's just part of being in an emerging market. 628 00:33:58,560 --> 00:34:03,880 Speaker 1: That's part of dealing with early stage startups versus multinational brands. Um. 629 00:34:03,920 --> 00:34:06,480 Speaker 1: But it's really up to you, um, and and how 630 00:34:06,640 --> 00:34:09,120 Speaker 1: you are going to deliver a promise to your consumer. 631 00:34:09,280 --> 00:34:13,960 Speaker 1: How long did Blue Ribbon take? That took? Uh perhaps 632 00:34:13,960 --> 00:34:18,919 Speaker 1: blue Ribbon that uh, that's about a year, um. Yeah. 633 00:34:19,000 --> 00:34:21,520 Speaker 1: And the typical I mean the typical CpG you know 634 00:34:21,840 --> 00:34:25,520 Speaker 1: that development is twelve to eighteen months, um, you know, 635 00:34:25,640 --> 00:34:29,080 Speaker 1: and so it goes right there at twelve months, and 636 00:34:29,080 --> 00:34:34,160 Speaker 1: it's very it's very you know, specific to the taste profiles. 637 00:34:34,200 --> 00:34:37,000 Speaker 1: When it comes to beverages, you know, beverages are something 638 00:34:37,040 --> 00:34:40,840 Speaker 1: really tricky because everyone's got an opinion, and so you 639 00:34:40,920 --> 00:34:46,399 Speaker 1: want to design something not for your consumer, not necessarily yourself. Um. 640 00:34:46,480 --> 00:34:48,800 Speaker 1: And so when you kind of go through this product 641 00:34:48,800 --> 00:34:52,880 Speaker 1: development process. PBR did a great job, kaz In and 642 00:34:52,920 --> 00:34:55,440 Speaker 1: Matt really did a great job of like really gathering 643 00:34:55,520 --> 00:35:00,000 Speaker 1: consumers and get doing consumer surveys, getting feedback from them, 644 00:35:00,080 --> 00:35:01,839 Speaker 1: and that takes time. I mean you gotta round up 645 00:35:02,080 --> 00:35:04,919 Speaker 1: you know, hundred two hundred thousand people, get a bunch 646 00:35:04,920 --> 00:35:08,560 Speaker 1: of feedback and keep continuing to reiterate and change the flavor. 647 00:35:08,560 --> 00:35:14,000 Speaker 1: Profile like it, Yeah, I like it. It's good. Screw everybody. 648 00:35:14,560 --> 00:35:19,000 Speaker 1: I'm not spending that money on everybody else's opinions. Man, 649 00:35:20,239 --> 00:35:22,000 Speaker 1: But I can tell you what I mean. You know, 650 00:35:22,120 --> 00:35:24,160 Speaker 1: if you don't want to, you're probably like me and Joe. 651 00:35:24,200 --> 00:35:28,480 Speaker 1: It's like opinions. You know, they're like gay holes. Everyone 652 00:35:28,520 --> 00:35:33,040 Speaker 1: has them and they all state you're thinking of Austin. 653 00:35:33,080 --> 00:35:35,640 Speaker 1: I've seen it, you know it. I mean, it can 654 00:35:35,719 --> 00:35:38,239 Speaker 1: take it can take as quick as you know, four 655 00:35:38,280 --> 00:35:41,560 Speaker 1: to six weeks um typically in the process, you know, 656 00:35:41,640 --> 00:35:45,880 Speaker 1: compliantly getting through you know, all of the right regulations 657 00:35:45,920 --> 00:35:48,640 Speaker 1: and hurdles there, or it can take as long as 658 00:35:48,800 --> 00:35:52,200 Speaker 1: you know, six to twelve months, eighteen months and just 659 00:35:52,239 --> 00:35:55,400 Speaker 1: send it to the packer and poop they go to 660 00:35:55,400 --> 00:35:59,160 Speaker 1: work and it's done. Yeah. I'd say the biggest, the 661 00:35:59,239 --> 00:36:02,480 Speaker 1: best bottle neck you know right now in cannabis and 662 00:36:02,640 --> 00:36:07,360 Speaker 1: hemp is co manufacturing services. There's just not enough and 663 00:36:07,480 --> 00:36:09,520 Speaker 1: you know, and people's line they call on the line, 664 00:36:09,880 --> 00:36:12,719 Speaker 1: they get filled up. So the thing they can slow 665 00:36:12,760 --> 00:36:15,600 Speaker 1: you down is not having a co manufacturer not to 666 00:36:15,640 --> 00:36:19,240 Speaker 1: you because they're filled up at what stage do these products. 667 00:36:19,280 --> 00:36:23,720 Speaker 1: Products get tested, so they get tested a few different 668 00:36:24,000 --> 00:36:26,640 Speaker 1: stages in the supply chain. UM. It's really great coming 669 00:36:26,640 --> 00:36:29,359 Speaker 1: from the third party animals a chemistry background. You know, 670 00:36:29,560 --> 00:36:33,239 Speaker 1: you test the flower um and then the flower gets extracted, 671 00:36:33,680 --> 00:36:36,200 Speaker 1: and then you test the extract um, and then we 672 00:36:36,320 --> 00:36:38,440 Speaker 1: test c O A from the extracts and then that's 673 00:36:38,480 --> 00:36:41,600 Speaker 1: how we formulate our emosion. So then we test the 674 00:36:41,680 --> 00:36:44,239 Speaker 1: emosion UH, and then we send that c O A 675 00:36:44,440 --> 00:36:47,120 Speaker 1: to the co manufacturer. They'll use that c A to 676 00:36:47,280 --> 00:36:50,279 Speaker 1: batch all the ingredients and a beverage or in a 677 00:36:50,320 --> 00:36:53,120 Speaker 1: gummy and then they'll finish the production and then they'll 678 00:36:53,160 --> 00:36:57,120 Speaker 1: test that finished that finished products they should before it 679 00:36:57,160 --> 00:37:00,280 Speaker 1: goes to the distributor, and then the distributor has to tested. 680 00:37:01,480 --> 00:37:04,280 Speaker 1: In many instances, Yeah, in many instances they'll just build. 681 00:37:04,360 --> 00:37:08,080 Speaker 1: They'll tested for verification purposes. Have you had any issues 682 00:37:08,160 --> 00:37:12,840 Speaker 1: with testing going bad and UH and just killing batches 683 00:37:12,920 --> 00:37:17,280 Speaker 1: and up the up the chain at all. Yeah. Seeing 684 00:37:17,360 --> 00:37:20,160 Speaker 1: you know, there's a lot of different nuances and testing 685 00:37:20,440 --> 00:37:23,560 Speaker 1: UM number one is not consistent UM, and so that's 686 00:37:23,600 --> 00:37:27,279 Speaker 1: become a really a lot of clients are complaining about that. 687 00:37:28,400 --> 00:37:31,560 Speaker 1: Very inconsistent coming from the animals of chemistry background. I 688 00:37:31,600 --> 00:37:34,400 Speaker 1: know it really comes down to methods UM, how you 689 00:37:34,480 --> 00:37:38,239 Speaker 1: test a specific product. The way that you prepare a 690 00:37:38,480 --> 00:37:42,000 Speaker 1: testing sample for flower is very different than the way 691 00:37:42,080 --> 00:37:46,920 Speaker 1: you test a sample for a beverage. In every lab 692 00:37:47,480 --> 00:37:50,719 Speaker 1: UM does not have consistent methods and so that has 693 00:37:50,840 --> 00:37:57,520 Speaker 1: caused variances UH test results. But part of our secret sauce, 694 00:37:57,600 --> 00:38:02,480 Speaker 1: our specialty is get accurate potency testing. That was the 695 00:38:02,560 --> 00:38:07,200 Speaker 1: problem that led me UH to vertosa with Ben. I 696 00:38:07,239 --> 00:38:11,839 Speaker 1: mean I was at Eurofin Scientific UM multinational third party 697 00:38:11,800 --> 00:38:17,000 Speaker 1: animal chemistry laboratory. My clients were CBS and other big retailers, 698 00:38:17,040 --> 00:38:20,920 Speaker 1: and literally on the same day that I told CBS 699 00:38:21,040 --> 00:38:24,720 Speaker 1: that look, all the bever excuse their their family potency 700 00:38:24,760 --> 00:38:28,239 Speaker 1: tests UM. And here's why the emotions are breaking. Things 701 00:38:28,239 --> 00:38:32,239 Speaker 1: are segmenting and separating UM. Ben game to me and 702 00:38:32,520 --> 00:38:36,319 Speaker 1: introduced me to the technology UM. And Joe you said 703 00:38:36,360 --> 00:38:39,000 Speaker 1: before you know from Saint Louis, Missouri, that's to show 704 00:38:39,040 --> 00:38:42,240 Speaker 1: me states that showed me the technology. Let me test 705 00:38:42,320 --> 00:38:45,840 Speaker 1: it UM and we did just that and I was like, Wow, 706 00:38:46,080 --> 00:38:50,960 Speaker 1: this suspention that the UM even dispersion of our ingredient 707 00:38:51,000 --> 00:38:54,760 Speaker 1: in its beverage, makes it able to pass potent detests. 708 00:38:55,000 --> 00:38:58,800 Speaker 1: So whether you're you know, infusing a fifty gallon tank 709 00:38:59,160 --> 00:39:02,600 Speaker 1: or a five style than gallon tank, our clients are 710 00:39:02,640 --> 00:39:05,400 Speaker 1: able to put our moly in into that tank and 711 00:39:05,440 --> 00:39:08,600 Speaker 1: be able to get a reliable, reliable, and predictable dose 712 00:39:08,920 --> 00:39:12,560 Speaker 1: at the individual level of the finished products. So you know, 713 00:39:12,560 --> 00:39:14,960 Speaker 1: there's about a cocoa products. There was I think that 714 00:39:15,160 --> 00:39:18,239 Speaker 1: five thousand gallons batch run. They poured it right into 715 00:39:18,239 --> 00:39:20,680 Speaker 1: the tank with the sugars and the coconut water, and 716 00:39:20,719 --> 00:39:24,600 Speaker 1: they did six thousand cases and every single unit came 717 00:39:24,640 --> 00:39:28,400 Speaker 1: out to twenty milligrams. Uh. You know, it's the exact 718 00:39:28,440 --> 00:39:32,600 Speaker 1: experience every single time. And that was Austin Stevenson right 719 00:39:32,640 --> 00:39:36,040 Speaker 1: there with Van Larson. And when we come back, we'll 720 00:39:36,080 --> 00:39:38,000 Speaker 1: hear the high five. It's Cannabis Talk one on one. 721 00:39:38,040 --> 00:39:41,359 Speaker 1: I thought, you're gonna swallow your mouth for now we'll 722 00:39:41,360 --> 00:39:46,240 Speaker 1: come back. I'm gonna swallow my teeth. Probably I'm gonna 723 00:39:46,280 --> 00:39:57,319 Speaker 1: die on live on the show. Welcome back, Welcome back 724 00:39:57,360 --> 00:40:00,480 Speaker 1: to Cannabis Talk one on one. So listen, I get it. 725 00:40:00,520 --> 00:40:03,440 Speaker 1: I really enjoy this nerd talk sometimes, you know what 726 00:40:03,480 --> 00:40:06,120 Speaker 1: I mean, because it's very scientific and if you guys 727 00:40:06,120 --> 00:40:09,080 Speaker 1: already know, I mean they're not they're I mean, I 728 00:40:09,200 --> 00:40:10,879 Speaker 1: I don't care if they weren't cool, they are cool. 729 00:40:10,920 --> 00:40:14,719 Speaker 1: But I mean either way, they're so scientifically breaking things 730 00:40:14,760 --> 00:40:16,680 Speaker 1: down from and they're probably dumbing it down for us, 731 00:40:16,680 --> 00:40:19,520 Speaker 1: which is nice. But I really appreciate and I sit 732 00:40:19,640 --> 00:40:24,759 Speaker 1: there to they have to. They're looking at using these idiots. 733 00:40:25,440 --> 00:40:28,440 Speaker 1: If we talk real talk, they're gonna, uh it's Joe 734 00:40:28,520 --> 00:40:31,040 Speaker 1: Mark marks out there as we got, or even dumb 735 00:40:31,080 --> 00:40:34,799 Speaker 1: it down more. And there's like blues up there. You 736 00:40:34,800 --> 00:40:37,200 Speaker 1: can't even finish this damn sentence. We better really dumb 737 00:40:37,200 --> 00:40:41,000 Speaker 1: it down. It's just awesome, you guys. I really appreciate 738 00:40:41,080 --> 00:40:43,520 Speaker 1: everything you guys are doing. And for those who want 739 00:40:43,520 --> 00:40:44,680 Speaker 1: to go to the website or if you have a 740 00:40:44,719 --> 00:40:47,040 Speaker 1: company that want to do it at Bertosa dot com 741 00:40:47,239 --> 00:40:51,319 Speaker 1: is their website, and uh Ben Larson and Austin Stevenson. 742 00:40:51,680 --> 00:40:53,000 Speaker 1: So far, I just want to tell you you've been 743 00:40:53,080 --> 00:40:56,800 Speaker 1: enjoy Like I've really been intrigued on everything you're saying. 744 00:40:57,280 --> 00:40:59,320 Speaker 1: And I didn't think I was gonna be so intrigued 745 00:40:59,360 --> 00:41:02,560 Speaker 1: and learning to out infusing drinks, but everything you're saying 746 00:41:02,560 --> 00:41:04,400 Speaker 1: now you know, well, now you know, and that's why 747 00:41:04,400 --> 00:41:06,279 Speaker 1: I kind of even when I was thinking about it 748 00:41:06,320 --> 00:41:08,080 Speaker 1: before we got on the show, Craig was like, who 749 00:41:08,120 --> 00:41:10,440 Speaker 1: the funk are these guys, and what a vague blah 750 00:41:10,440 --> 00:41:12,359 Speaker 1: blah blah. I go, dude, it's gonna be interesting, I think, 751 00:41:12,560 --> 00:41:14,760 Speaker 1: and I had a good feeling, and my good feeling 752 00:41:15,000 --> 00:41:17,760 Speaker 1: was right, So thank you guys for being so interesting 753 00:41:17,920 --> 00:41:20,040 Speaker 1: so I don't have to have cranky pants piss on 754 00:41:20,080 --> 00:41:23,000 Speaker 1: my She almost cut the show. Yeah, Craig was like, 755 00:41:23,800 --> 00:41:28,759 Speaker 1: my little brother's not here. I'm not gonna st Louis off. 756 00:41:29,120 --> 00:41:31,239 Speaker 1: I don't know about the guy from saying Low. Now 757 00:41:31,280 --> 00:41:35,359 Speaker 1: it's time for the high fun favorite part of the show, 758 00:41:35,360 --> 00:41:39,520 Speaker 1: with Ben Larson and Austin Stevenson Virtosa. Five questions to 759 00:41:39,640 --> 00:41:42,439 Speaker 1: you guys. Ben you're gonna answer first. Austin you're gonna 760 00:41:42,440 --> 00:41:45,439 Speaker 1: answer a second. It's the same question, and just give 761 00:41:45,480 --> 00:41:48,880 Speaker 1: your nice, honest answer. And just be honest though, and 762 00:41:48,920 --> 00:41:51,080 Speaker 1: don't lie, and don't be scared to give the honest 763 00:41:51,120 --> 00:41:53,480 Speaker 1: truth just because you're the CEO of the company and 764 00:41:53,640 --> 00:41:55,560 Speaker 1: everyone else is gonna be going, oh my god, I 765 00:41:55,600 --> 00:41:58,720 Speaker 1: can't believe Bench smoked with his pants down. The private 766 00:41:58,760 --> 00:42:01,200 Speaker 1: company is not a pub exactly, so he could do 767 00:42:01,200 --> 00:42:04,200 Speaker 1: whatever he wants. Not gonna change, not yet anyways. Question 768 00:42:04,280 --> 00:42:07,240 Speaker 1: number one Ben in Austin. How old were you guys 769 00:42:07,239 --> 00:42:09,080 Speaker 1: the first time you smoked weed? And where'd you get 770 00:42:09,120 --> 00:42:13,160 Speaker 1: it from? Oh? Man, I believe it or not. I 771 00:42:13,280 --> 00:42:18,360 Speaker 1: was nineteen, I believe in my my second year of college. UM. 772 00:42:18,480 --> 00:42:24,160 Speaker 1: And I earned a nickname from it. I was, uh, well, boo, hiss, 773 00:42:24,239 --> 00:42:26,879 Speaker 1: say what you want. I was joining a fraternity UM. 774 00:42:27,040 --> 00:42:29,320 Speaker 1: And during the process, we had this evening where we 775 00:42:29,360 --> 00:42:31,560 Speaker 1: had already been drinking and then someone broke out a 776 00:42:31,600 --> 00:42:34,640 Speaker 1: bomb and so it was eventually someone I became very 777 00:42:34,640 --> 00:42:36,880 Speaker 1: close with in the industry. But he loaded up this 778 00:42:36,920 --> 00:42:39,080 Speaker 1: bong and he said, here, I'm gonna light it for you. 779 00:42:39,080 --> 00:42:42,840 Speaker 1: You just have to suck Mike Wells like a fraternity 780 00:42:43,160 --> 00:42:45,279 Speaker 1: It sounds like a good, great, great trip for the 781 00:42:45,280 --> 00:42:49,080 Speaker 1: couple of guys. So it was a long story short. 782 00:42:49,239 --> 00:42:51,439 Speaker 1: I spent the last half of the night holding onto 783 00:42:51,440 --> 00:42:55,080 Speaker 1: a trash can, begging people to stop the room from spinning. UM. 784 00:42:55,160 --> 00:42:59,080 Speaker 1: And so I learned or earned the nickname Squints, which 785 00:42:59,280 --> 00:43:03,920 Speaker 1: was clearly as well, I don't get it, Yeah, I 786 00:43:03,920 --> 00:43:09,080 Speaker 1: don't get it. But you know what, I gotta admit, 787 00:43:09,320 --> 00:43:12,640 Speaker 1: it's a good nickname. It's a good friendship nickname. I'd 788 00:43:12,640 --> 00:43:15,000 Speaker 1: like it. And Austin, when did you give it? Austin? 789 00:43:15,080 --> 00:43:21,960 Speaker 1: You gave him that nickname that'd be Hr, that'd ben Hr. Violation. 790 00:43:22,000 --> 00:43:26,640 Speaker 1: Today we're at a Columbia university and that's where it happened. 791 00:43:27,160 --> 00:43:30,640 Speaker 1: So what about you? I mean you named it Joe. 792 00:43:30,360 --> 00:43:34,080 Speaker 1: I mean my first time was at Columbia. I was eighteen, 793 00:43:34,320 --> 00:43:36,920 Speaker 1: freshman in college. You know, I was a big dork 794 00:43:37,360 --> 00:43:40,040 Speaker 1: still kind of am you know, cool cannabis nerd I guess, 795 00:43:41,120 --> 00:43:43,560 Speaker 1: but you know it was. It was when my I 796 00:43:43,560 --> 00:43:45,800 Speaker 1: played football at Columbia, so it was one of my teammates. 797 00:43:46,200 --> 00:43:51,320 Speaker 1: What position I was, I'm one eight, I was a 798 00:43:51,400 --> 00:43:55,399 Speaker 1: running back and my playing playing about ten um so 799 00:43:56,280 --> 00:43:58,360 Speaker 1: you know I wasn't. I was a great high school player. 800 00:43:59,040 --> 00:44:03,000 Speaker 1: I was medio or at best college college athlete. But uh, 801 00:44:03,160 --> 00:44:05,880 Speaker 1: you know I would go into I go into my 802 00:44:06,040 --> 00:44:09,560 Speaker 1: uh my buddy's dorm room, and it's funny thing happened. 803 00:44:09,560 --> 00:44:12,560 Speaker 1: I go into my buddy's dorm room. I'm like, dude, 804 00:44:12,560 --> 00:44:17,200 Speaker 1: this smells like my aunt's house. And what are you 805 00:44:17,200 --> 00:44:20,160 Speaker 1: guys doing and it was like, oh, it's it's weed. 806 00:44:20,280 --> 00:44:22,520 Speaker 1: Have you never tried weed before? And I'm like no, 807 00:44:22,760 --> 00:44:26,320 Speaker 1: but now I know what my aunt has been. So 808 00:44:26,480 --> 00:44:28,360 Speaker 1: wonder why she was so nice? It gave me the 809 00:44:28,360 --> 00:44:32,560 Speaker 1: best ever did so. Um, that was my first time 810 00:44:32,600 --> 00:44:35,360 Speaker 1: and at that point, you know, I was I was 811 00:44:35,400 --> 00:44:37,759 Speaker 1: definitely on the on the cannabis train. It was I 812 00:44:37,840 --> 00:44:41,560 Speaker 1: love cannabis more than more than alcohol. So I started 813 00:44:41,600 --> 00:44:43,520 Speaker 1: hanging out with that group of guys and it was 814 00:44:43,600 --> 00:44:49,480 Speaker 1: actually Joe all the dvs that we're smoking weight, smoke 815 00:44:49,600 --> 00:44:53,080 Speaker 1: more than than drinking. Oh yeah, So I got a 816 00:44:53,160 --> 00:44:58,879 Speaker 1: nickname at our company. Um, it's uh, it's Chief Teeth. Um, 817 00:44:58,960 --> 00:45:03,000 Speaker 1: so big been the lightweight, I'm the heavyweight. The first 818 00:45:03,000 --> 00:45:08,040 Speaker 1: cannabis product I wrote out at at the incubator was 819 00:45:08,120 --> 00:45:11,319 Speaker 1: a pre roll product. Um. You know, I like to 820 00:45:11,360 --> 00:45:15,680 Speaker 1: say I can probably roll anybody in under the table. Um. 821 00:45:15,719 --> 00:45:18,279 Speaker 1: I wrote some pretty bad some pretty good fatties. Uh. 822 00:45:18,280 --> 00:45:24,120 Speaker 1: And I do love all different types of strain for you. 823 00:45:24,360 --> 00:45:26,839 Speaker 1: And that leads us to our second question. Austin has 824 00:45:26,880 --> 00:45:28,719 Speaker 1: so many products to show off, and why would you 825 00:45:28,719 --> 00:45:30,799 Speaker 1: cut him out? Why would you cut him off? Right there? 826 00:45:31,000 --> 00:45:32,719 Speaker 1: Can you not cut off the brother right there. What 827 00:45:32,800 --> 00:45:35,040 Speaker 1: is that like, I don't get what's going on. I'm 828 00:45:35,320 --> 00:45:38,759 Speaker 1: seeing some tention right now. I'm hearing tention. I know 829 00:45:38,840 --> 00:45:41,400 Speaker 1: he's having a good conversation. I'm enjoying his story, and 830 00:45:41,440 --> 00:45:43,239 Speaker 1: you just cut him off. I thought he was gonna 831 00:45:43,239 --> 00:45:46,480 Speaker 1: get into how he smokes. And then that goes into 832 00:45:47,600 --> 00:45:50,319 Speaker 1: question number two Blue you ask hole Craig, I'll take 833 00:45:50,360 --> 00:45:57,759 Speaker 1: this question to use cannabis. Oh man, I'm gonna have 834 00:45:57,800 --> 00:46:01,520 Speaker 1: to go with the Homer answer and say they infuse beverage. 835 00:46:01,600 --> 00:46:05,080 Speaker 1: I honestly do. Truly, it's a good business move. Yeah, 836 00:46:05,239 --> 00:46:09,880 Speaker 1: very good smoking. But yeah, the quicker onset, the just 837 00:46:09,920 --> 00:46:12,279 Speaker 1: the social experience and you don't have to consume it 838 00:46:12,280 --> 00:46:14,120 Speaker 1: all at once. It's really hard to, like, parse up 839 00:46:14,120 --> 00:46:16,120 Speaker 1: a gummy over an hour, but you can sit on 840 00:46:16,160 --> 00:46:19,160 Speaker 1: a beverage and have a great experience. So that's my 841 00:46:19,200 --> 00:46:22,320 Speaker 1: answer and I'm sticking to it. I like it. And 842 00:46:22,040 --> 00:46:24,000 Speaker 1: and if you put it in a glass of ice 843 00:46:25,960 --> 00:46:27,960 Speaker 1: just here, I think people want to know this. If 844 00:46:27,960 --> 00:46:29,960 Speaker 1: you put it in the glass of ice and you 845 00:46:30,000 --> 00:46:31,880 Speaker 1: want to sit on it for an hour and the 846 00:46:32,000 --> 00:46:36,000 Speaker 1: ice melt, does that does that do anything to the potency? 847 00:46:36,640 --> 00:46:39,560 Speaker 1: I mean, it dilutes it. It waters it down, you know, 848 00:46:40,000 --> 00:46:43,719 Speaker 1: if you got it right, like a cocktail over But 849 00:46:43,760 --> 00:46:49,360 Speaker 1: that I meant potency, not dilute. Mean does make it pollution. 850 00:46:49,400 --> 00:46:52,319 Speaker 1: There's dilusion. Drink water. At the end of the day, 851 00:46:52,320 --> 00:46:54,720 Speaker 1: if you finish the glass, you'll get the exact same dose. 852 00:46:55,160 --> 00:46:56,600 Speaker 1: I don't know why it would take out any doses. 853 00:46:56,600 --> 00:46:59,799 Speaker 1: It's not alcohol. Where you're watering it down, you still 854 00:46:59,800 --> 00:47:04,000 Speaker 1: get the same amount of alcohol. Good thing you're a lawyer. 855 00:47:05,719 --> 00:47:07,600 Speaker 1: Number three about a second, now, you're not even gonna 856 00:47:07,640 --> 00:47:09,680 Speaker 1: let him answer the fucking question, Austin, What does he 857 00:47:09,680 --> 00:47:12,839 Speaker 1: have against you? Dude? What do you do atin? What's 858 00:47:12,880 --> 00:47:16,480 Speaker 1: your favorite way? He doesn't like you? I wonder why? 859 00:47:16,719 --> 00:47:23,280 Speaker 1: Look at his hairy gus are awesome? My my favorite 860 00:47:23,320 --> 00:47:26,360 Speaker 1: way of consuming I do like I like to do 861 00:47:26,400 --> 00:47:28,000 Speaker 1: a little bit of both. I like to roll up 862 00:47:28,000 --> 00:47:30,560 Speaker 1: with fat joint uh and then take a beverage too, 863 00:47:30,680 --> 00:47:32,719 Speaker 1: So like I'm the heavy hitter of the group, so 864 00:47:33,040 --> 00:47:36,279 Speaker 1: I could smoke and sip um. That's that's my that's 865 00:47:36,320 --> 00:47:40,520 Speaker 1: my jam. Question number three the high Now he's all 866 00:47:40,600 --> 00:47:48,360 Speaker 1: the craziest place you've ever used or smoked cannabis? Oh, man, Austin, 867 00:47:48,400 --> 00:47:49,880 Speaker 1: you get tipped off if I passed this one to 868 00:47:49,920 --> 00:47:55,520 Speaker 1: you first, favorite place, favorite place of the high five, 869 00:47:56,080 --> 00:48:01,040 Speaker 1: craziest place you've ever used cannabis, and Austin, You're up first. 870 00:48:01,080 --> 00:48:05,360 Speaker 1: Here Ben's thinking about this one. Damn. The craziest place, 871 00:48:05,840 --> 00:48:10,480 Speaker 1: I mean, I think the craziest place was this wild 872 00:48:10,680 --> 00:48:14,040 Speaker 1: experience I had in Thailand where I don't you know, 873 00:48:14,680 --> 00:48:17,319 Speaker 1: clearly I'm not Thai, and I don't know how it 874 00:48:17,360 --> 00:48:19,839 Speaker 1: went down, but basically I was on this trip best 875 00:48:19,880 --> 00:48:22,200 Speaker 1: man of my friend's wedding. He was marrying like this, 876 00:48:22,360 --> 00:48:26,080 Speaker 1: the former Miss Thailand, and I didn't have any weed 877 00:48:26,120 --> 00:48:28,239 Speaker 1: for like two weeks. I was like, I gotta file 878 00:48:28,280 --> 00:48:32,200 Speaker 1: some lead and so over in Thailand they have uh, 879 00:48:32,239 --> 00:48:35,080 Speaker 1: you know, the touch touch the taxis, but also they 880 00:48:35,120 --> 00:48:37,400 Speaker 1: have like people just have the taxi on the moped 881 00:48:37,920 --> 00:48:40,360 Speaker 1: and I just sniffed it out. I figured out, I 882 00:48:40,400 --> 00:48:43,520 Speaker 1: found a guy. I started asking around. Everyone knows what 883 00:48:43,640 --> 00:48:46,920 Speaker 1: we'd hopped on back to the head. An hour later, 884 00:48:46,960 --> 00:48:51,400 Speaker 1: I end up in some hospital somewhere there's definitely weapons around. 885 00:48:51,440 --> 00:48:53,480 Speaker 1: It was crazy, like I'm not gonna get out of 886 00:48:53,480 --> 00:48:57,080 Speaker 1: this situation. I don't know. I get some like dude 887 00:48:57,160 --> 00:49:01,239 Speaker 1: was maybe five ft two, don't know, literally can make 888 00:49:01,239 --> 00:49:06,080 Speaker 1: this stuff literally like tiger type of or something on there. 889 00:49:06,200 --> 00:49:08,840 Speaker 1: He's got weed, he started drawing up. I'm talking to 890 00:49:08,920 --> 00:49:10,120 Speaker 1: I'm like, I don't know if I'm wanna get out 891 00:49:10,120 --> 00:49:12,880 Speaker 1: of here alive. But he passed me this fat joint. 892 00:49:13,000 --> 00:49:15,400 Speaker 1: I smoked with them on the middle of Thailand. I 893 00:49:15,440 --> 00:49:17,279 Speaker 1: don't I don't speak the language. But it was a 894 00:49:17,360 --> 00:49:20,080 Speaker 1: hell of a good time. And it was a solid weed. 895 00:49:20,160 --> 00:49:27,120 Speaker 1: So that's crazy. What about you? What about you? Ben? 896 00:49:28,520 --> 00:49:30,759 Speaker 1: You know I now thank you, Austin, now that I've 897 00:49:30,960 --> 00:49:33,239 Speaker 1: had time to think about it. I've smoked weed all 898 00:49:33,280 --> 00:49:36,839 Speaker 1: around the world, right I've I've I've started traveling and 899 00:49:36,880 --> 00:49:40,040 Speaker 1: speaking and talking to you know, people in Bulgaria and 900 00:49:40,120 --> 00:49:45,240 Speaker 1: Berlin and in wherever else. But still the craziest place 901 00:49:45,360 --> 00:49:48,759 Speaker 1: for me was in my first office in Canapis, and 902 00:49:49,040 --> 00:49:52,360 Speaker 1: that's when we launch Gateway and we would throw some 903 00:49:52,440 --> 00:49:55,439 Speaker 1: pretty epic parties, if if I do say so myself. Um, 904 00:49:55,480 --> 00:49:58,240 Speaker 1: and the realization of like, I'm in my business office, 905 00:49:58,560 --> 00:50:01,880 Speaker 1: I'm sitting next to Ed Rose and thal Ziggy Marley 906 00:50:02,400 --> 00:50:05,239 Speaker 1: and uh, you know, a football player, and just the 907 00:50:05,280 --> 00:50:10,160 Speaker 1: realization of like how mainstream this is becoming, And how's 908 00:50:10,200 --> 00:50:12,439 Speaker 1: the great equalizer that you can bring all these people 909 00:50:12,440 --> 00:50:15,040 Speaker 1: together and you're all on the same playing field. And 910 00:50:15,800 --> 00:50:18,239 Speaker 1: that was the most epic and you can sit in 911 00:50:18,280 --> 00:50:21,200 Speaker 1: your own office. Yeah, smoke, that's nice. I love that. 912 00:50:21,640 --> 00:50:23,840 Speaker 1: It was fantastic. Now what is Gateway? And I was 913 00:50:23,920 --> 00:50:26,279 Speaker 1: do a second and say that Gateway did throw some 914 00:50:26,320 --> 00:50:30,839 Speaker 1: epic parties. What is Gateway? I gonna cut you off, 915 00:50:30,880 --> 00:50:32,160 Speaker 1: but yeah, yeah, I would like this. I got to 916 00:50:32,200 --> 00:50:36,319 Speaker 1: smoke a blunt with Ricky Williams at Gateway. That that 917 00:50:36,440 --> 00:50:39,880 Speaker 1: was a good story because of the community that that 918 00:50:40,000 --> 00:50:43,920 Speaker 1: Ben really put together at Gateway the Accelerator. Well, I 919 00:50:43,920 --> 00:50:45,840 Speaker 1: got a chance to smoke a blunt with notorious b 920 00:50:46,000 --> 00:50:49,239 Speaker 1: I G. Playboy right there in the city. Yeah, I 921 00:50:49,280 --> 00:50:52,200 Speaker 1: mean you gotta drop Ricky Williams. I might have drop 922 00:50:52,239 --> 00:50:56,040 Speaker 1: one real quick to smoke Roger Stone. No you didn't. 923 00:50:56,760 --> 00:50:58,600 Speaker 1: You could have said be real though and really stopped 924 00:50:58,600 --> 00:51:01,600 Speaker 1: one like it's hot. What is your favorite go to 925 00:51:01,760 --> 00:51:08,520 Speaker 1: munchies after you get high? Oh? Man, Um, I'm a 926 00:51:08,520 --> 00:51:11,480 Speaker 1: big fan of everything. I really love ice cream. It's 927 00:51:11,480 --> 00:51:14,960 Speaker 1: just like the cold sweet sensation. I can go through 928 00:51:14,960 --> 00:51:18,600 Speaker 1: a whole half gallon, it's not great for me. What flavor? 929 00:51:18,640 --> 00:51:21,680 Speaker 1: What flavor do you go to? Ben oh Man Cookies 930 00:51:21,680 --> 00:51:25,960 Speaker 1: and cream. I'm I'm right there with I have some 931 00:51:26,040 --> 00:51:29,160 Speaker 1: in the freezer at home right now, and three other flavors. 932 00:51:29,160 --> 00:51:31,040 Speaker 1: But who we can look out at? I am Austin? 933 00:51:31,040 --> 00:51:35,040 Speaker 1: What about you? For me? Like the munchies? I do 934 00:51:35,120 --> 00:51:39,960 Speaker 1: the salty popcorn and then and the true you know, uh, 935 00:51:40,080 --> 00:51:42,000 Speaker 1: someone that you know smokes a lot of weed and 936 00:51:42,200 --> 00:51:44,839 Speaker 1: loves edibles. I've been put Eminem's on top, so it's 937 00:51:44,880 --> 00:51:51,560 Speaker 1: like it's popcorn and peanut Eminem's. That's the best. Try 938 00:51:51,600 --> 00:51:57,360 Speaker 1: some Reese's pieces in there. I do all the chocolate 939 00:51:57,360 --> 00:52:00,680 Speaker 1: and popcorn thing to question number five with the High 940 00:52:00,760 --> 00:52:03,719 Speaker 1: five with Ben Larson and Austin Stevens in a Virtosa 941 00:52:04,080 --> 00:52:07,400 Speaker 1: Vertosa dot com is their website. If you could smoke 942 00:52:07,480 --> 00:52:11,640 Speaker 1: cannabis with anyone dead are alive, who would it be? 943 00:52:11,719 --> 00:52:17,680 Speaker 1: And why? I'm gonna have to say, my dad, he's 944 00:52:17,719 --> 00:52:21,480 Speaker 1: still here, He's still around. We've never done it before. Um, 945 00:52:21,480 --> 00:52:23,239 Speaker 1: but I remember when I was I think I was 946 00:52:23,280 --> 00:52:25,840 Speaker 1: like twelve years old. I found a little wooden pipe 947 00:52:25,840 --> 00:52:28,080 Speaker 1: in it in his golf bag, and my what is 948 00:52:28,120 --> 00:52:30,719 Speaker 1: this And I never told him actually, so maybe I'll 949 00:52:30,719 --> 00:52:35,200 Speaker 1: have to pass on whistle. It's about time I took 950 00:52:35,239 --> 00:52:37,759 Speaker 1: that ship. I never even used it. I just took it, 951 00:52:37,760 --> 00:52:40,040 Speaker 1: which you know, we're probably a route awakening for him 952 00:52:40,080 --> 00:52:41,919 Speaker 1: next time he went for it. But who's he gonna ask. 953 00:52:41,920 --> 00:52:46,440 Speaker 1: He's gonna come asking you still my pipe twelve twelve, 954 00:52:47,840 --> 00:52:49,440 Speaker 1: like I said for it didn't smoke until I was 955 00:52:49,480 --> 00:52:53,480 Speaker 1: like nineteen, So there was some missed opportunities there. But yeah, 956 00:52:53,520 --> 00:52:54,799 Speaker 1: I think I'm gonna have to go sit down with 957 00:52:54,840 --> 00:52:57,239 Speaker 1: my dad real soon. And do you think it's even 958 00:52:57,239 --> 00:52:59,080 Speaker 1: possible or do you think he'd be like, oh, son, 959 00:52:59,120 --> 00:53:01,719 Speaker 1: I'm done with that. I think he'd give it a go. 960 00:53:02,120 --> 00:53:04,080 Speaker 1: He really prized himself on being a green thumb that 961 00:53:04,200 --> 00:53:06,399 Speaker 1: he killed his most recent wheat plant that he tried 962 00:53:06,400 --> 00:53:10,200 Speaker 1: to grow, So tis he knows you're in the industry, 963 00:53:10,200 --> 00:53:12,959 Speaker 1: he grows. You just haven't smoked with him. Oh my god. 964 00:53:13,160 --> 00:53:15,040 Speaker 1: After I announced that I was entering the industry back 965 00:53:15,040 --> 00:53:17,960 Speaker 1: in two thousand and fifteen, the Thanksgiving dinner that we 966 00:53:17,960 --> 00:53:20,359 Speaker 1: had with all of our family, I just found out 967 00:53:22,000 --> 00:53:25,799 Speaker 1: everyone was potheads. Everyone had their their grow tense like 968 00:53:25,840 --> 00:53:30,359 Speaker 1: in their walking closets in the seventies. Oh, you are 969 00:53:30,400 --> 00:53:32,400 Speaker 1: a bunch of potheads. Where did you grow up out 970 00:53:32,440 --> 00:53:35,880 Speaker 1: in the Bay Area. Yeah, well I grew up in Sacramento, 971 00:53:35,920 --> 00:53:38,880 Speaker 1: but my my entire family grew up in Bay That's great. 972 00:53:38,960 --> 00:53:42,600 Speaker 1: What about you, Austin. Uh. The person that I want 973 00:53:42,600 --> 00:53:45,880 Speaker 1: to smoke with, UM, and I'm working towards that is 974 00:53:46,000 --> 00:53:48,920 Speaker 1: jay Z. UM. That's the one. Like I said, I 975 00:53:49,239 --> 00:53:51,000 Speaker 1: went to New York. I left St. Louis when I 976 00:53:51,040 --> 00:53:54,000 Speaker 1: was seventeen. I went to New York uptown. Heyes, sour 977 00:53:54,080 --> 00:53:57,319 Speaker 1: d was my thing at Columbia. UM. And you know, 978 00:53:57,560 --> 00:54:00,399 Speaker 1: jay Z is to me a hero and what he's 979 00:54:00,440 --> 00:54:03,240 Speaker 1: been able to create in his life, from Marcy Project 980 00:54:03,320 --> 00:54:06,640 Speaker 1: to being a billionaire UM and everything he's done with Beyonce. 981 00:54:06,880 --> 00:54:09,920 Speaker 1: So I get an opportunity to smoke with him, and 982 00:54:09,960 --> 00:54:12,640 Speaker 1: I'm more important, that would be a dream come true. Well, 983 00:54:12,640 --> 00:54:14,360 Speaker 1: all you gotta do is head to San Jose and 984 00:54:14,400 --> 00:54:16,920 Speaker 1: go to Khaliva and tell them to hook you up. 985 00:54:17,000 --> 00:54:19,279 Speaker 1: As of course, jay Z just signed a big deal 986 00:54:19,600 --> 00:54:21,640 Speaker 1: with Khaliva to come out with his own brand, So 987 00:54:22,000 --> 00:54:23,600 Speaker 1: that might be in the works for you guys. I'm 988 00:54:23,600 --> 00:54:25,359 Speaker 1: sure you guys should be working with Kaliva real soon. 989 00:54:25,840 --> 00:54:29,799 Speaker 1: Good old Dennis O'Malley over there, I'm I'm working on it. 990 00:54:29,880 --> 00:54:34,000 Speaker 1: You know. The monogram brand that he's launched is epic Um, 991 00:54:34,040 --> 00:54:35,640 Speaker 1: and I think it's a game changer and it's going 992 00:54:35,680 --> 00:54:39,440 Speaker 1: to open up the whole world to really accepting and 993 00:54:39,480 --> 00:54:43,000 Speaker 1: appreciating cannabis and all that it can do. So, you know, 994 00:54:43,040 --> 00:54:45,239 Speaker 1: I got a little idea in the back of my mind. 995 00:54:45,400 --> 00:54:49,239 Speaker 1: Maybe a and Asa spades, you know, cannabi's version or 996 00:54:49,239 --> 00:54:51,320 Speaker 1: something we can have at the bottle all go bottle, 997 00:54:51,400 --> 00:54:53,359 Speaker 1: I think I think I think jay Z would like that. 998 00:54:53,920 --> 00:54:56,239 Speaker 1: You know, it's it's uh, it's one of those things 999 00:54:56,280 --> 00:54:59,719 Speaker 1: that you have to appreciate. Um. If you know about it, 1000 00:54:59,760 --> 00:55:02,440 Speaker 1: and you know these guys, you know, using their platform 1001 00:55:02,480 --> 00:55:05,680 Speaker 1: and putting together a product and with certainly some very 1002 00:55:05,680 --> 00:55:08,600 Speaker 1: intelligent men like yourselves, I think it can be a 1003 00:55:08,719 --> 00:55:11,480 Speaker 1: very big success. And in fact, look at here what 1004 00:55:11,480 --> 00:55:15,040 Speaker 1: we've got hanging around here in the studios. Oh there 1005 00:55:15,040 --> 00:55:16,920 Speaker 1: it is. Look at that. Good for you guys, boys? 1006 00:55:17,680 --> 00:55:23,480 Speaker 1: Is that what you're talking about? As you asked for it, 1007 00:55:24,120 --> 00:55:26,960 Speaker 1: you shall receive, man. And in fact, I'm gonna keep 1008 00:55:27,000 --> 00:55:28,839 Speaker 1: this bottle here so when you guys come and we're 1009 00:55:28,840 --> 00:55:30,520 Speaker 1: gonna go ahead and pop this one open for you. 1010 00:55:32,320 --> 00:55:34,160 Speaker 1: So we can't wait for you guys to come down 1011 00:55:34,160 --> 00:55:37,000 Speaker 1: here to Southern California. Once again, it's Ben Lawson, the 1012 00:55:37,080 --> 00:55:40,960 Speaker 1: CEO and Austin Steve was in the chief Innovation Officer 1013 00:55:41,480 --> 00:55:44,520 Speaker 1: of RTOSA. Before we let you guys go, anything else 1014 00:55:44,560 --> 00:55:46,239 Speaker 1: that you guys want to plug, I want to give 1015 00:55:46,280 --> 00:55:51,600 Speaker 1: your podcast, Ben a shout out to you host Marijuana Today, 1016 00:55:51,719 --> 00:55:55,640 Speaker 1: which is, uh, tell us a little bit about that. Yeah, 1017 00:55:55,640 --> 00:55:58,440 Speaker 1: So Marijuana Today really focuses on just the industry and 1018 00:55:58,480 --> 00:56:01,000 Speaker 1: the movement. Uh, get people up to date on what's 1019 00:56:01,000 --> 00:56:05,840 Speaker 1: happening week after week policy. So hosting this coming weekend 1020 00:56:05,920 --> 00:56:09,800 Speaker 1: talking about the uh the election. Uh, you know a 1021 00:56:09,880 --> 00:56:11,759 Speaker 1: lot of big news happening every week. So it's the 1022 00:56:11,760 --> 00:56:13,799 Speaker 1: way that I came up in the industry really paying 1023 00:56:13,800 --> 00:56:15,920 Speaker 1: attention to things. And now I'm honored to kind of 1024 00:56:16,600 --> 00:56:20,440 Speaker 1: take the reins and so, uh, just dovetailing off of that, 1025 00:56:20,880 --> 00:56:23,440 Speaker 1: you guys brought in the show mentioning Evelyn last Chappelle. 1026 00:56:23,680 --> 00:56:26,040 Speaker 1: You know, we we've we've found Evelyn through the Last 1027 00:56:26,080 --> 00:56:30,240 Speaker 1: Prisoner Project, something that we wholeheartedly support as a company 1028 00:56:30,520 --> 00:56:35,359 Speaker 1: and other initiatives like it UM and so yeah, I 1029 00:56:35,360 --> 00:56:39,080 Speaker 1: mean as business owners, we owe it to this industry 1030 00:56:39,120 --> 00:56:41,120 Speaker 1: to make sure that we grow it in the way 1031 00:56:41,280 --> 00:56:45,600 Speaker 1: that we see fit. And that's an equitable uh industry 1032 00:56:45,640 --> 00:56:50,640 Speaker 1: that pays tribute to the the those impacted by by 1033 00:56:50,719 --> 00:56:53,680 Speaker 1: the War on drugs and so um that's something that 1034 00:56:53,719 --> 00:56:55,640 Speaker 1: means a lot to us as a company. And building 1035 00:56:55,680 --> 00:56:58,960 Speaker 1: the right culture in this industry is just as important 1036 00:56:59,040 --> 00:57:05,319 Speaker 1: as building the best products. Well said borderline Obama. Yeah, 1037 00:57:05,360 --> 00:57:08,040 Speaker 1: Evan and Chappelle she was great. And what about you, Austin, 1038 00:57:08,080 --> 00:57:11,080 Speaker 1: you want to shout out anything, Yeah, just really kind 1039 00:57:11,080 --> 00:57:13,560 Speaker 1: of shouting out to all the love that that we 1040 00:57:13,640 --> 00:57:16,600 Speaker 1: received from all of our clients and partners. UM the lights. 1041 00:57:16,680 --> 00:57:18,720 Speaker 1: You know, it's been mentioned it really takes the community 1042 00:57:18,760 --> 00:57:21,360 Speaker 1: to build all of this together. UM. So, you know, 1043 00:57:21,440 --> 00:57:24,560 Speaker 1: Last Prisoners Project has been incredible. UM. Also there's been 1044 00:57:25,200 --> 00:57:29,680 Speaker 1: a lot of work at our dream Um Academy. That's 1045 00:57:29,720 --> 00:57:32,760 Speaker 1: whole thing, you know, really kind of create avenues and 1046 00:57:33,080 --> 00:57:37,120 Speaker 1: pathways for minorities to enter the state. UM. So, a 1047 00:57:37,160 --> 00:57:40,320 Speaker 1: lot of our team, our advisors to a group of 1048 00:57:40,320 --> 00:57:45,120 Speaker 1: mentees that are equity license holders here in California and 1049 00:57:45,160 --> 00:57:48,680 Speaker 1: really helps them launch their business. Um so um this 1050 00:57:48,840 --> 00:57:51,800 Speaker 1: is our dream. Dot com has been an excellence platform 1051 00:57:51,880 --> 00:57:56,840 Speaker 1: to really help survive pathways to minority cannabis business. Fantastic 1052 00:57:57,000 --> 00:57:59,680 Speaker 1: and that's amazing, guys, great, I do love that. Man. Well, 1053 00:57:59,680 --> 00:58:01,800 Speaker 1: I guess what, man, We appreciate you to being on 1054 00:58:01,840 --> 00:58:04,760 Speaker 1: the show. It's Cannabis Talk one on one. Remember this, guys, 1055 00:58:04,920 --> 00:58:07,600 Speaker 1: if no one else loves you, we do. Thank you 1056 00:58:07,720 --> 00:58:09,800 Speaker 1: for listening to Cannabis Talk one oh one on the 1057 00:58:09,840 --> 00:58:13,200 Speaker 1: I Heart Radio app, Apple podcast or wherever you get 1058 00:58:13,240 --> 00:58:14,040 Speaker 1: your podcasts.