WEBVTT - Summers on Tariffs, EU Capital Markets, Business of Tuna

0:00:12.160 --> 0:00:15.000
<v Speaker 1>This is Wall Street Week. I'm David Weston bringing you

0:00:15.200 --> 0:00:18.360
<v Speaker 1>stories of capitalism. This week, we go to the waters

0:00:18.400 --> 0:00:21.360
<v Speaker 1>off of Mexico to see the role private equity is

0:00:21.400 --> 0:00:24.560
<v Speaker 1>playing in getting you that high end blue fin tuna

0:00:24.680 --> 0:00:28.560
<v Speaker 1>for your favorite sashimi. And we hear from Anna Botina

0:00:28.680 --> 0:00:32.440
<v Speaker 1>Santander about prospects for growth in the US and Europe

0:00:32.600 --> 0:00:35.159
<v Speaker 1>and how the crisis in Ukraine may serve as a

0:00:35.200 --> 0:00:37.599
<v Speaker 1>wake up call for the EU to make the financial

0:00:37.680 --> 0:00:41.040
<v Speaker 1>reforms it has needed for years. But we start with

0:00:41.159 --> 0:00:43.960
<v Speaker 1>the big story for global Wall Street this week, the

0:00:44.000 --> 0:00:46.600
<v Speaker 1>tale of Trump tariffs and what they may do to

0:00:46.640 --> 0:00:50.320
<v Speaker 1>the US economy. For his views on tariffs and the economy,

0:00:50.360 --> 0:00:54.000
<v Speaker 1>we welcome back our very special contributor, Larry Summers of Harvard.

0:00:55.640 --> 0:00:58.960
<v Speaker 2>We will charge them approximately half of what they are

0:00:59.000 --> 0:01:04.640
<v Speaker 2>and happened to, so the tariffs will be not a

0:01:04.720 --> 0:01:08.320
<v Speaker 2>full reciprocal I could have done that, yes, but it

0:01:08.360 --> 0:01:10.560
<v Speaker 2>would have been tough for a lot of countries who

0:01:10.600 --> 0:01:11.440
<v Speaker 2>didn't want to do that.

0:01:11.800 --> 0:01:15.959
<v Speaker 1>Will these increased costs be passed along the consumer? I

0:01:16.000 --> 0:01:18.360
<v Speaker 1>know you've taken a position on that. The Secuar and

0:01:18.400 --> 0:01:22.680
<v Speaker 1>Treasury current Secuary and Treasury Scott Besson has questioned exactly

0:01:22.880 --> 0:01:24.120
<v Speaker 1>why they would be passed on.

0:01:24.760 --> 0:01:26.360
<v Speaker 3>I'm not going to get in a back and forth

0:01:26.400 --> 0:01:30.080
<v Speaker 3>with Professor Summers, And you know, maybe Professor Summers should

0:01:30.240 --> 0:01:32.120
<v Speaker 3>let the world know who his client lift is and

0:01:32.160 --> 0:01:35.679
<v Speaker 3>why he's talking about things like this, because he does

0:01:35.760 --> 0:01:39.320
<v Speaker 3>have professional clients away from Harvard. But you know, I

0:01:39.360 --> 0:01:43.760
<v Speaker 3>would also add that I have seven years of empirical

0:01:43.840 --> 0:01:47.800
<v Speaker 3>data and which showed that the China terrifts were not

0:01:48.000 --> 0:01:49.880
<v Speaker 3>passed on to the American people.

0:01:50.160 --> 0:01:50.960
<v Speaker 1>What's your response.

0:01:51.520 --> 0:01:53.720
<v Speaker 4>He's tried to call me out like I've got some

0:01:53.840 --> 0:01:57.360
<v Speaker 4>kind of importer clients who's paying me.

0:01:57.480 --> 0:01:59.000
<v Speaker 5>That's ridiculous.

0:02:00.120 --> 0:02:03.880
<v Speaker 4>Maybe we ought to pay some attention to the various

0:02:03.920 --> 0:02:07.280
<v Speaker 4>financial affiliations of all the people in the Trump administration

0:02:08.040 --> 0:02:09.280
<v Speaker 4>involved with Crypto.

0:02:10.200 --> 0:02:12.960
<v Speaker 5>On the marriage, we've got a clear test.

0:02:13.760 --> 0:02:17.080
<v Speaker 4>They put a tariff on steel, and the price of

0:02:17.120 --> 0:02:21.679
<v Speaker 4>stealing the United States is up thirty percent since inauguration day.

0:02:22.600 --> 0:02:26.679
<v Speaker 4>We got many economists at the Peterson Institute. There's a

0:02:26.720 --> 0:02:31.280
<v Speaker 4>different study in the American Economic Review that looked at

0:02:31.320 --> 0:02:35.680
<v Speaker 4>the effects of President Trump's tariffs in his first administration.

0:02:36.160 --> 0:02:38.280
<v Speaker 5>Those are much smaller.

0:02:37.800 --> 0:02:42.280
<v Speaker 4>Tariffs than are being discussed and put in place today.

0:02:42.880 --> 0:02:45.480
<v Speaker 4>But the evidence looks like it's pretty close to dollar

0:02:45.520 --> 0:02:52.440
<v Speaker 4>for dollar in terms of increased prices that consumers face.

0:02:53.400 --> 0:02:56.800
<v Speaker 4>And the economic logic is, if you put a dime

0:02:56.919 --> 0:02:59.919
<v Speaker 4>tax on a hot drug, the guys selling the hot

0:03:00.040 --> 0:03:03.639
<v Speaker 4>rug's going to sell it for ten cents more. If

0:03:04.040 --> 0:03:07.079
<v Speaker 4>he could have squeezed to suppliers, he would have already

0:03:07.080 --> 0:03:10.800
<v Speaker 4>squeezed his suppliers. Putting that ten cents on doesn't make

0:03:10.800 --> 0:03:15.000
<v Speaker 4>it any easier. So I don't understand the argument, and

0:03:15.560 --> 0:03:20.640
<v Speaker 4>I'm not alone among serious economists in not being able

0:03:20.680 --> 0:03:24.840
<v Speaker 4>to understand the argument that this will be absorbed.

0:03:25.120 --> 0:03:27.080
<v Speaker 1>There was a lot of anticipation built up to this

0:03:27.240 --> 0:03:30.680
<v Speaker 1>so called Liberation Day this week, But by all accounts,

0:03:30.720 --> 0:03:32.640
<v Speaker 1>this is not the end of the process. This is

0:03:32.919 --> 0:03:34.800
<v Speaker 1>in the middle of the beginning of the precess, which

0:03:34.840 --> 0:03:37.920
<v Speaker 1>will lead to a lot more negotiation, bilateral negotiation. What

0:03:38.000 --> 0:03:41.200
<v Speaker 1>about the cost of uncertainty itself in this process of

0:03:41.200 --> 0:03:43.800
<v Speaker 1>President Trump trying to use tariffs to extract things out

0:03:43.840 --> 0:03:44.160
<v Speaker 1>of country.

0:03:44.200 --> 0:03:47.480
<v Speaker 5>I see two things about that. First, the White House

0:03:47.520 --> 0:03:48.560
<v Speaker 5>can't have it both ways.

0:03:49.440 --> 0:03:52.760
<v Speaker 4>Either of these taxes are a crowbar, These taffs are

0:03:52.800 --> 0:03:53.320
<v Speaker 4>a crowbar.

0:03:54.120 --> 0:03:57.120
<v Speaker 5>Or they're a source of revenue, but you.

0:03:57.120 --> 0:03:58.960
<v Speaker 4>Can't say they are a source of revenue, so we

0:03:59.000 --> 0:04:01.360
<v Speaker 4>don't need to worry about the deficit and then say

0:04:01.400 --> 0:04:03.320
<v Speaker 4>we're they're a crowbar because we're going to get rid

0:04:03.360 --> 0:04:04.680
<v Speaker 4>of them when other countries.

0:04:04.320 --> 0:04:08.080
<v Speaker 5>Reduce their tariffs. That's just contradicting yourself.

0:04:08.760 --> 0:04:13.320
<v Speaker 4>Look, all of us making decisions don't want to make

0:04:13.360 --> 0:04:16.240
<v Speaker 4>them when there are a whole bunch of cards that

0:04:16.279 --> 0:04:20.040
<v Speaker 4>are going to be turned over before too long. Whether

0:04:20.080 --> 0:04:23.279
<v Speaker 4>it's buying a washing machine, buying a car, buying a house,

0:04:23.440 --> 0:04:27.120
<v Speaker 4>or a business buying a factory. You want the situation

0:04:27.800 --> 0:04:31.080
<v Speaker 4>to settle down, and you want to have some sense of.

0:04:31.120 --> 0:04:33.560
<v Speaker 5>Certainty before you act.

0:04:33.960 --> 0:04:39.159
<v Speaker 4>How could anybody act with confidence when you don't know

0:04:39.200 --> 0:04:42.599
<v Speaker 4>what the price of steal's going to be, when you

0:04:42.600 --> 0:04:48.039
<v Speaker 4>don't know what the situation of your competitors is going

0:04:48.160 --> 0:04:54.719
<v Speaker 4>to be. So the traditional approach of policymakers is to

0:04:54.760 --> 0:04:59.120
<v Speaker 4>try to provide as predictable an environment as possible so

0:04:59.240 --> 0:05:04.440
<v Speaker 4>as to increase business confidence. And this new approach of

0:05:05.040 --> 0:05:10.720
<v Speaker 4>trying to maintain maximum flexibility probably is good for raising

0:05:10.720 --> 0:05:13.080
<v Speaker 4>the ratings of a TV show because you never know

0:05:13.120 --> 0:05:18.000
<v Speaker 4>what's going to happen next, but it's hard to believe

0:05:18.200 --> 0:05:22.000
<v Speaker 4>that it inspires the confidence that will be a basis

0:05:22.000 --> 0:05:22.680
<v Speaker 4>for investment.

0:05:23.720 --> 0:05:25.680
<v Speaker 1>We talk about systemic risk when it comes to the

0:05:25.680 --> 0:05:30.520
<v Speaker 1>banking system. What about systemic risk the overall global economic system?

0:05:30.600 --> 0:05:33.799
<v Speaker 1>I mean, apart from the individual tariffs and what consequences

0:05:33.839 --> 0:05:36.520
<v Speaker 1>immediate might happen, how big at risk is there to

0:05:36.560 --> 0:05:38.640
<v Speaker 1>the system? And I will say, in the past, we've

0:05:38.680 --> 0:05:41.960
<v Speaker 1>had some shakeups. I mean, Margaret thatcher Ronald Reagan shook

0:05:42.000 --> 0:05:44.920
<v Speaker 1>up a lot of economics. Is this that sort of

0:05:45.760 --> 0:05:47.760
<v Speaker 1>a transformation or could it be more profound?

0:05:48.560 --> 0:05:51.719
<v Speaker 4>I think a lot of, not everything, but a lot

0:05:51.760 --> 0:05:56.440
<v Speaker 4>of what Margaret thatcher Ron reign did was a necessary

0:05:56.600 --> 0:06:00.600
<v Speaker 4>corrective to various kinds of accesses. You know, we had

0:06:00.680 --> 0:06:04.520
<v Speaker 4>twenty percent interest rates in the United States. They had

0:06:04.800 --> 0:06:10.120
<v Speaker 4>piles of garbage twelve feet high on every street in London.

0:06:10.440 --> 0:06:12.640
<v Speaker 4>So I don't think that's the right example for thinking

0:06:12.680 --> 0:06:17.800
<v Speaker 4>about this at all. I think a better example is

0:06:18.400 --> 0:06:25.040
<v Speaker 4>the smooth Hawley tariffs that we saw. Now, the lore exaggerates,

0:06:25.440 --> 0:06:27.560
<v Speaker 4>but I think it's fair to say that the smooth

0:06:27.560 --> 0:06:31.640
<v Speaker 4>Holy tariffs contributed to making the depression great.

0:06:32.240 --> 0:06:35.279
<v Speaker 1>Even the issue of smooth Holly raises the larger issue

0:06:35.400 --> 0:06:39.719
<v Speaker 1>where are we on the likelihood or probability of recession

0:06:40.440 --> 0:06:43.279
<v Speaker 1>or stagflation. Obviously we don't know where we are yet,

0:06:43.640 --> 0:06:45.040
<v Speaker 1>but where is that headed.

0:06:45.760 --> 0:06:47.599
<v Speaker 4>I think the odds are on one side or the

0:06:47.640 --> 0:06:52.320
<v Speaker 4>other of fifty percent that we'll have a recession within

0:06:52.520 --> 0:07:01.880
<v Speaker 4>the next year. The indicators of sentiment, the psychological indicators,

0:07:02.360 --> 0:07:07.800
<v Speaker 4>are mostly running really very negative. The hard indicators on

0:07:07.960 --> 0:07:13.640
<v Speaker 4>what's actually happening are less negative, but they've had less

0:07:13.680 --> 0:07:18.280
<v Speaker 4>time to adjust and are more backward looking and are

0:07:18.440 --> 0:07:22.920
<v Speaker 4>less forward looking. So I think the odds of a

0:07:22.960 --> 0:07:27.080
<v Speaker 4>recession are probably fifty to fifty. And part of the

0:07:27.120 --> 0:07:31.400
<v Speaker 4>reason I think they're as limited as that is because

0:07:31.440 --> 0:07:35.560
<v Speaker 4>I think there's some prospect that, particularly if things turned downwards,

0:07:36.040 --> 0:07:37.760
<v Speaker 4>they'll be a reversal in course.

0:07:38.240 --> 0:07:40.840
<v Speaker 1>What does this do for some of our economic rivals?

0:07:40.880 --> 0:07:44.160
<v Speaker 1>I mean, during the first administration of Donald Trump, he

0:07:44.240 --> 0:07:47.960
<v Speaker 1>really focused on China, not exclusively, but really predominantly. This time,

0:07:48.000 --> 0:07:49.960
<v Speaker 1>maybe it's not quite so sure. But if you're sitting

0:07:50.000 --> 0:07:52.720
<v Speaker 1>in Beijing right now, if your president g how do

0:07:52.800 --> 0:07:54.080
<v Speaker 1>you react to these tariffs?

0:07:54.160 --> 0:07:57.120
<v Speaker 5>What does it do to your situation? You know?

0:07:57.160 --> 0:08:01.360
<v Speaker 4>I think it goes beyond the tariffs, David. In China,

0:08:01.840 --> 0:08:05.800
<v Speaker 4>the signal event in the lives of people your age

0:08:05.840 --> 0:08:10.720
<v Speaker 4>and my age in China was the cultural revolution, when

0:08:10.760 --> 0:08:17.880
<v Speaker 4>the government turned against all the traditional leading institutions of society.

0:08:19.040 --> 0:08:23.600
<v Speaker 4>And what I hear and see is that the Chinese

0:08:24.600 --> 0:08:29.280
<v Speaker 4>see that we are having a kind of cultural revolution.

0:08:30.200 --> 0:08:35.960
<v Speaker 4>They also see it as a huge opportunity because they

0:08:36.040 --> 0:08:40.360
<v Speaker 4>know better than anyone else how much damage a cultural

0:08:40.440 --> 0:08:44.920
<v Speaker 4>revolution can do to a society. And they see us

0:08:45.080 --> 0:08:50.120
<v Speaker 4>alienating all our traditional friends, and they see us increasingly

0:08:50.920 --> 0:08:58.280
<v Speaker 4>internally divided, and they see us focused on domestic vengeance

0:08:59.080 --> 0:09:03.840
<v Speaker 4>rather than global challenges, and they have to see that

0:09:04.760 --> 0:09:09.440
<v Speaker 4>as a very big opportunity and perhaps even as a

0:09:09.480 --> 0:09:10.520
<v Speaker 4>strategic gift.

0:09:11.000 --> 0:09:14.680
<v Speaker 1>Larry, you always admonish me and us not to overreact,

0:09:14.880 --> 0:09:17.280
<v Speaker 1>not to over predict what's happening. So I wander careful

0:09:17.320 --> 0:09:19.080
<v Speaker 1>not to do that. But what you're talking about really

0:09:19.080 --> 0:09:21.160
<v Speaker 1>goes to the rule of law, which sounds like it's

0:09:21.160 --> 0:09:24.160
<v Speaker 1>a really nice concept, but maybe we don't always remember

0:09:24.240 --> 0:09:29.680
<v Speaker 1>how that undercurds are capital markets the entire economy. Now,

0:09:29.720 --> 0:09:31.600
<v Speaker 1>as you say, we're not at the cultural revolution, but

0:09:32.320 --> 0:09:34.400
<v Speaker 1>even shaking it a bit in that direction. When do

0:09:34.440 --> 0:09:37.000
<v Speaker 1>we start to see that in barring costs the cost

0:09:37.040 --> 0:09:37.560
<v Speaker 1>of capital.

0:09:37.920 --> 0:09:41.600
<v Speaker 4>One of the things people have talked about is American exceptionalism,

0:09:42.160 --> 0:09:47.120
<v Speaker 4>and one aspect of American exceptionalism is that multiples the

0:09:47.320 --> 0:09:50.320
<v Speaker 4>ratio of prices to earnings are higher here.

0:09:51.080 --> 0:09:52.680
<v Speaker 5>And that's for many reasons.

0:09:52.960 --> 0:09:55.960
<v Speaker 4>But one of those reasons is that if you have

0:09:56.000 --> 0:10:00.400
<v Speaker 4>earnings today here, it's more secure than you're going to

0:10:00.440 --> 0:10:04.240
<v Speaker 4>have earnings tomorrow because you can count on your property rights,

0:10:04.280 --> 0:10:08.200
<v Speaker 4>you can count on being able to enforce contracts. And

0:10:08.240 --> 0:10:12.200
<v Speaker 4>if we start attenuating the rule of law, that starts

0:10:12.280 --> 0:10:16.199
<v Speaker 4>to go away, and that can take a turn two turns,

0:10:16.240 --> 0:10:21.160
<v Speaker 4>three turns off of price earnings ratios, and that's a

0:10:21.320 --> 0:10:28.080
<v Speaker 4>loss of trillions of dollars of investment. And so we

0:10:28.400 --> 0:10:35.400
<v Speaker 4>take for granted that we make investments with partners, and

0:10:34.840 --> 0:10:38.080
<v Speaker 4>we have lawyers who write contracts, and then we know

0:10:38.880 --> 0:10:40.839
<v Speaker 4>that contracts.

0:10:40.160 --> 0:10:41.880
<v Speaker 5>Will be enforced.

0:10:42.520 --> 0:10:45.680
<v Speaker 4>You know, one of the things I used to not understand,

0:10:45.760 --> 0:10:49.360
<v Speaker 4>and I think I understand better today is why it

0:10:49.480 --> 0:10:52.280
<v Speaker 4>is that in so many parts of the world you

0:10:52.480 --> 0:10:59.000
<v Speaker 4>have these family clan businesses that are in twenty different industries,

0:10:59.640 --> 0:11:02.560
<v Speaker 4>and we have so little of that in the United States,

0:11:03.440 --> 0:11:07.200
<v Speaker 4>And the answer is that if you don't have contracts,

0:11:08.040 --> 0:11:12.280
<v Speaker 4>then what you have is blood, and so you get

0:11:12.280 --> 0:11:16.320
<v Speaker 4>these clan businesses because you can't trust people outside of

0:11:16.360 --> 0:11:19.920
<v Speaker 4>your clan, and so you choose your cousin rather than

0:11:19.960 --> 0:11:24.640
<v Speaker 4>the best person. That's a price those societies pay economically,

0:11:24.679 --> 0:11:27.720
<v Speaker 4>and because we've been so good at the rule of law,

0:11:28.400 --> 0:11:33.439
<v Speaker 4>it's not a price that we've paid in the last century.

0:11:34.000 --> 0:11:40.520
<v Speaker 5>But we may be moving back a bit in that direction.

0:11:42.440 --> 0:11:45.640
<v Speaker 1>Coming up, as the US comes to terms with Trump tariffs,

0:11:45.760 --> 0:11:49.240
<v Speaker 1>Europe does an about face on defense spending. We talk

0:11:49.320 --> 0:11:52.200
<v Speaker 1>with Anna Botine of Santander about what it could mean

0:11:52.360 --> 0:12:04.920
<v Speaker 1>for her bank and potential reform of capital markets. This

0:12:05.080 --> 0:12:08.199
<v Speaker 1>is a story about two economies in transition. In the

0:12:08.280 --> 0:12:12.679
<v Speaker 1>United States, as President Trump shakes the foundations through tariffs.

0:12:12.320 --> 0:12:14.960
<v Speaker 2>Foreign nations will finally be asked to pay for the

0:12:15.040 --> 0:12:18.920
<v Speaker 2>privilege of access to our market, the biggest market in

0:12:18.960 --> 0:12:21.320
<v Speaker 2>the world, where right now the biggest market in the world.

0:12:21.360 --> 0:12:24.959
<v Speaker 2>We had a great country four years ago in terms

0:12:25.000 --> 0:12:27.840
<v Speaker 2>of the economics. We were doubling up when China we

0:12:27.840 --> 0:12:30.160
<v Speaker 2>were doing so well, nobody was going to catch us.

0:12:30.600 --> 0:12:33.880
<v Speaker 1>And in Europe suddenly facing the need for massive defense

0:12:33.920 --> 0:12:36.119
<v Speaker 1>spending it never really expected.

0:12:36.679 --> 0:12:39.960
<v Speaker 6>The era of the peace dividend is long gone.

0:12:40.520 --> 0:12:43.080
<v Speaker 7>The security architecture that we relied on.

0:12:44.480 --> 0:12:46.439
<v Speaker 6>Can no longer be taken for granted.

0:12:47.679 --> 0:12:50.520
<v Speaker 3>The age of spheres of influence.

0:12:51.840 --> 0:12:52.360
<v Speaker 8>And power.

0:12:52.400 --> 0:12:55.640
<v Speaker 6>Competition is well and truly back.

0:12:56.559 --> 0:12:59.839
<v Speaker 1>While the new administration in the US slashes regulations and

0:13:00.200 --> 0:13:02.559
<v Speaker 1>the size of the government to keep the country competitive,

0:13:03.040 --> 0:13:06.000
<v Speaker 1>the EU is dealing with a stalling economy that is

0:13:06.040 --> 0:13:08.000
<v Speaker 1>falling behind its western piers.

0:13:08.720 --> 0:13:12.400
<v Speaker 7>So the US has something really important, which is what

0:13:12.440 --> 0:13:17.000
<v Speaker 7>I call a growth mindset. So whatever government is in place,

0:13:17.520 --> 0:13:19.319
<v Speaker 7>it has always been more pro growth.

0:13:19.880 --> 0:13:23.600
<v Speaker 1>Anne Boutine is the executive chair of Santander Group, the

0:13:23.679 --> 0:13:27.920
<v Speaker 1>fourteenth largest banking institution in the world, with operations in

0:13:27.920 --> 0:13:32.080
<v Speaker 1>Europe and the Americas North and South. Thirty eight percent

0:13:32.120 --> 0:13:35.240
<v Speaker 1>of its net revenue comes from Europe and South America

0:13:35.280 --> 0:13:37.920
<v Speaker 1>comes in second, contributing thirty two percent.

0:13:38.559 --> 0:13:40.280
<v Speaker 7>You can see that in the growth of the last

0:13:40.320 --> 0:13:44.640
<v Speaker 7>decade than Europe. So it's early, but I believe that

0:13:44.640 --> 0:13:49.480
<v Speaker 7>that is a very positive sign. And as I like

0:13:49.559 --> 0:13:52.559
<v Speaker 7>to say, Europe is awakening and the alarm clock has

0:13:52.559 --> 0:13:56.400
<v Speaker 7>been President Trump because what I have never seen is

0:13:56.640 --> 0:14:01.120
<v Speaker 7>the President of the Commission saying that we're in extraordinary

0:14:01.200 --> 0:14:05.040
<v Speaker 7>times and we need to take extortly measures. So it's

0:14:05.040 --> 0:14:07.120
<v Speaker 7>not just good for the US, it's good for Europe.

0:14:07.840 --> 0:14:12.000
<v Speaker 7>What's happening is good for growth. It's good for citizens

0:14:12.080 --> 0:14:15.520
<v Speaker 7>and society, because I believe that is. I mean, there

0:14:15.559 --> 0:14:17.480
<v Speaker 7>are the factors that are not as positive, but this

0:14:17.600 --> 0:14:22.000
<v Speaker 7>is a very positive signal that businesses will be able

0:14:22.080 --> 0:14:24.920
<v Speaker 7>to do more, invest more and create more growth.

0:14:25.080 --> 0:14:26.840
<v Speaker 1>Are we seeing action yet and how much of it

0:14:26.880 --> 0:14:29.720
<v Speaker 1>is being triggered frankly by what's going in Ukraine and

0:14:30.040 --> 0:14:33.200
<v Speaker 1>European countries deciding they really have to step up and

0:14:33.320 --> 0:14:35.200
<v Speaker 1>spend more on defense.

0:14:35.640 --> 0:14:38.560
<v Speaker 7>It's a combination, I think geopolitics and what's going on

0:14:38.600 --> 0:14:43.160
<v Speaker 7>in Ukraine, but also the economic, let's say, policies of

0:14:43.200 --> 0:14:47.040
<v Speaker 7>the US administration. So I think both of those drivers

0:14:47.080 --> 0:14:50.440
<v Speaker 7>for what I see, as you know, the German awakening,

0:14:50.760 --> 0:14:54.760
<v Speaker 7>the lifting of the breaks on debt, Germany lifting the

0:14:54.800 --> 0:14:59.720
<v Speaker 7>brakes on debt. It's harder except when Europe isn't a crisis.

0:15:00.080 --> 0:15:02.800
<v Speaker 7>Feeling now in Europe is we are in a crisis

0:15:03.400 --> 0:15:06.160
<v Speaker 7>or we could get into a crisis, and unless we

0:15:06.240 --> 0:15:08.280
<v Speaker 7>do something fast, and so there is a sense of

0:15:08.360 --> 0:15:11.880
<v Speaker 7>urgency I have not seen before and this is good

0:15:11.960 --> 0:15:15.000
<v Speaker 7>also for companies and banks. I mean, we do business

0:15:15.000 --> 0:15:17.880
<v Speaker 7>in Europe. You know, one of our biggest markets is Spain.

0:15:17.920 --> 0:15:20.360
<v Speaker 7>Spain is going to grow at those two and a

0:15:20.400 --> 0:15:24.000
<v Speaker 7>half even three percent depends on who you ask. So yes,

0:15:24.120 --> 0:15:26.960
<v Speaker 7>I think what's going on is both structural but also

0:15:27.080 --> 0:15:30.200
<v Speaker 7>due to the pressure that we're feeling on both the

0:15:30.760 --> 0:15:32.280
<v Speaker 7>war and the economy.

0:15:33.400 --> 0:15:36.760
<v Speaker 1>It wasn't always a positive picture for Spain. During the

0:15:36.760 --> 0:15:40.040
<v Speaker 1>European debt crisis of the late two thousands, Spain was

0:15:40.080 --> 0:15:43.040
<v Speaker 1>among the five EU member states that were struggling to

0:15:43.080 --> 0:15:47.480
<v Speaker 1>repay their debt. Now it's economic growth outpaces Germany, France

0:15:47.600 --> 0:15:50.520
<v Speaker 1>and the United Kingdom. Part of the problem is a

0:15:50.600 --> 0:15:54.840
<v Speaker 1>European wide monetary policy coupled with fiscal policy run by

0:15:54.880 --> 0:15:59.200
<v Speaker 1>the member states, often in different directions. What about capital

0:15:59.200 --> 0:16:01.680
<v Speaker 1>markets in Europe, because it's been thought that part of

0:16:01.720 --> 0:16:03.880
<v Speaker 1>the driver of growth in the United States has been

0:16:04.160 --> 0:16:06.960
<v Speaker 1>the robust capital markets. So people want to raise capital

0:16:07.000 --> 0:16:10.440
<v Speaker 1>to invest in, for example, startups and tech companies. Can

0:16:10.480 --> 0:16:14.280
<v Speaker 1>you move in that direction to have more robust capital markets?

0:16:15.160 --> 0:16:19.080
<v Speaker 7>This is one of the big goals we've had for years. Again,

0:16:19.160 --> 0:16:22.360
<v Speaker 7>what's happened. The awakening that I can see in Europe,

0:16:22.720 --> 0:16:27.480
<v Speaker 7>led by Germany and possibly France, means that Germany will

0:16:27.800 --> 0:16:32.400
<v Speaker 7>invest one trillion euros one trillion dollars over the next

0:16:32.440 --> 0:16:35.440
<v Speaker 7>decade in defense and the way they're going to finance

0:16:35.480 --> 0:16:40.120
<v Speaker 7>that is through a common eurobond. So that effectively is

0:16:40.160 --> 0:16:43.960
<v Speaker 7>one of the potential drivers for this Common Capital Markets Union,

0:16:44.000 --> 0:16:46.400
<v Speaker 7>which we call it in Europe, which again is good

0:16:46.440 --> 0:16:47.040
<v Speaker 7>for banks.

0:16:47.520 --> 0:16:50.640
<v Speaker 1>What is the role of regulation in all of this?

0:16:50.880 --> 0:16:52.960
<v Speaker 1>I mean, when it comes to the United States. You

0:16:53.080 --> 0:16:57.560
<v Speaker 1>famously asked President Trump about deregulation at Davos earlier this year.

0:16:58.280 --> 0:17:01.080
<v Speaker 1>What are the regulations that can help or hinder what

0:17:01.160 --> 0:17:02.520
<v Speaker 1>you want to do? At Santadre.

0:17:03.920 --> 0:17:07.360
<v Speaker 7>So, regulations matter, That's why I asked the question. I've

0:17:07.359 --> 0:17:10.080
<v Speaker 7>been very vocal about this. It's about regulation, but it's

0:17:10.160 --> 0:17:15.159
<v Speaker 7>also about supervision, how the agencies interpret the regulation, and

0:17:15.240 --> 0:17:17.000
<v Speaker 7>this is one of the quick wins. That's why I

0:17:17.000 --> 0:17:21.800
<v Speaker 7>asked the question. So I see governments as enablers for business.

0:17:22.240 --> 0:17:26.080
<v Speaker 7>Businesses create wealth, you know, create companies and jobs. That's

0:17:26.119 --> 0:17:30.159
<v Speaker 7>where you know, we pay taxes. Government can deliver other services.

0:17:30.800 --> 0:17:34.920
<v Speaker 7>So just by getting the balance right on regulation. And

0:17:35.320 --> 0:17:38.280
<v Speaker 7>at the end, regulation is there to protect consumers, but

0:17:38.359 --> 0:17:40.840
<v Speaker 7>if you overprotect them, you don't grow.

0:17:41.680 --> 0:17:45.639
<v Speaker 1>The European Commission turned to former ECB President Mario Draghi

0:17:46.040 --> 0:17:49.360
<v Speaker 1>to study the effects of the single market and competitiveness

0:17:49.400 --> 0:17:52.840
<v Speaker 1>in the EU. In the report, published in September twenty

0:17:52.880 --> 0:17:57.680
<v Speaker 1>twenty four, Dragi says regulation should be designed to facilitate

0:17:57.800 --> 0:18:01.560
<v Speaker 1>market entry, not become a bear to Europe's goals.

0:18:01.920 --> 0:18:06.160
<v Speaker 9>A little over a decade ago, the US and European

0:18:06.240 --> 0:18:09.920
<v Speaker 9>GDPs were They weren't exactly on top of each other,

0:18:09.920 --> 0:18:14.359
<v Speaker 9>but they were pretty close sixteen versus fifteen roughly. And

0:18:14.400 --> 0:18:18.400
<v Speaker 9>now the European GDP is fifteen or sixteen trillion, I think,

0:18:18.440 --> 0:18:21.000
<v Speaker 9>and the US GDP is about thirty trillion over the

0:18:21.000 --> 0:18:23.480
<v Speaker 9>course of a little more than a decade. And that

0:18:23.720 --> 0:18:26.280
<v Speaker 9>is a function. Again, that's a function of a lot

0:18:26.320 --> 0:18:30.080
<v Speaker 9>of things, but it's a function of a lack of

0:18:30.359 --> 0:18:36.400
<v Speaker 9>investment in productivity and an over regulation of the European economy.

0:18:36.800 --> 0:18:38.840
<v Speaker 9>And just as I think that we could have a

0:18:38.880 --> 0:18:43.600
<v Speaker 9>significant effect on American growth by streamlining our regulation, I

0:18:43.600 --> 0:18:45.760
<v Speaker 9>think you could have an even more dramatic effect on

0:18:45.800 --> 0:18:50.479
<v Speaker 9>European growth if they were willing to undertake that deregulatory project,

0:18:50.600 --> 0:18:55.439
<v Speaker 9>some of which has been suggested recently by Mario Draghi.

0:18:56.280 --> 0:18:59.080
<v Speaker 9>In his report delivered to the European Commission.

0:19:00.040 --> 0:19:02.640
<v Speaker 1>During his tenure as Vice Chair of the Federal Reserve,

0:19:03.160 --> 0:19:07.640
<v Speaker 1>Randy Korrels dealt with policy recommendations for regulating financial institutions.

0:19:08.160 --> 0:19:11.520
<v Speaker 1>He agrees with drog these concerns that regulations have played

0:19:11.520 --> 0:19:13.680
<v Speaker 1>a part in holding Europe back.

0:19:14.400 --> 0:19:17.800
<v Speaker 9>They really haven't created a European wide financial regulatory system,

0:19:18.600 --> 0:19:23.879
<v Speaker 9>and that fragmentation contributes to a great deal of cost.

0:19:23.960 --> 0:19:31.040
<v Speaker 9>Where there are not conceptually dramatic, but material and important

0:19:31.080 --> 0:19:34.480
<v Speaker 9>differences from one jurisdiction to another within Europe with respect

0:19:34.480 --> 0:19:38.600
<v Speaker 9>to financial regulation that continue to increase cost. And so

0:19:39.119 --> 0:19:42.439
<v Speaker 9>from my point of view, the most important thing that

0:19:42.480 --> 0:19:46.160
<v Speaker 9>Europe could do would be to accelerate in advance its

0:19:46.720 --> 0:19:53.240
<v Speaker 9>europe wide framework for financial regulation, even more than some

0:19:53.320 --> 0:19:57.200
<v Speaker 9>of the important particular changes that they could make. If

0:19:57.280 --> 0:20:02.800
<v Speaker 9>Europe could refine its relation of capital provision. The venture

0:20:02.880 --> 0:20:06.480
<v Speaker 9>capital ecosystem in Europe, for example, is very underdeveloped, and

0:20:06.520 --> 0:20:11.080
<v Speaker 9>the provision of financing really of any sort to startup

0:20:11.119 --> 0:20:16.080
<v Speaker 9>companies is not terribly robust, certainly compared to America. The

0:20:16.200 --> 0:20:19.600
<v Speaker 9>reason that we have such an advanced tech sector is

0:20:19.640 --> 0:20:24.480
<v Speaker 9>that for decades we have had nurtured, tried to develop

0:20:24.720 --> 0:20:29.760
<v Speaker 9>a capital financing system that supports the provision of capital

0:20:29.840 --> 0:20:33.840
<v Speaker 9>to these risky startup enterprises. And Europe has not done that.

0:20:34.440 --> 0:20:37.440
<v Speaker 9>Were they to make changes to the governance of capital

0:20:37.440 --> 0:20:42.120
<v Speaker 9>provision that supported particularly that sort of financing, I think

0:20:42.160 --> 0:20:45.520
<v Speaker 9>you could, in a relatively short period of time, call

0:20:45.560 --> 0:20:48.240
<v Speaker 9>it a decade, make a big dent in that when

0:20:48.240 --> 0:20:53.159
<v Speaker 9>you consider how much the technological landscape has changed in

0:20:53.240 --> 0:20:57.640
<v Speaker 9>the United States, how different the technologies that are being

0:20:57.680 --> 0:20:59.960
<v Speaker 9>deployed now in the US are from what they were

0:21:00.080 --> 0:21:02.760
<v Speaker 9>ten or fifteen years ago, all of which supported by

0:21:02.880 --> 0:21:06.400
<v Speaker 9>our financing system. If Europe had had a financing system

0:21:06.440 --> 0:21:09.520
<v Speaker 9>that was as well geared as ours to supporting that

0:21:09.600 --> 0:21:12.879
<v Speaker 9>kind of innovation, they would have participated in that to

0:21:12.880 --> 0:21:14.359
<v Speaker 9>a much greater degree than they have.

0:21:15.200 --> 0:21:18.400
<v Speaker 1>Unifying capital markets is not a new concept to Europe,

0:21:18.640 --> 0:21:21.400
<v Speaker 1>but the idea has never really gotten off the ground,

0:21:21.800 --> 0:21:24.639
<v Speaker 1>and Quarrels thinks that the Trump effect might be what

0:21:24.680 --> 0:21:28.479
<v Speaker 1>Europe needs to start moving towards making the changes it needs.

0:21:29.160 --> 0:21:31.720
<v Speaker 9>I think it's true, nonetheless, that Europe has had a

0:21:31.760 --> 0:21:34.600
<v Speaker 9>wake up call and it's been very unpleasant. But I

0:21:34.640 --> 0:21:38.320
<v Speaker 9>have talked to a number of European policy makers over

0:21:38.320 --> 0:21:41.480
<v Speaker 9>the course of the last month that really hasn't been

0:21:41.560 --> 0:21:43.119
<v Speaker 9>much more than a month. That seems like it's been

0:21:43.200 --> 0:21:45.600
<v Speaker 9>much longer than that. Certainly seems like that to the Europeans,

0:21:46.119 --> 0:21:52.040
<v Speaker 9>and there is a intensity and practicality to what they

0:21:52.040 --> 0:21:54.800
<v Speaker 9>are now saying they would be prepared to do in

0:21:54.840 --> 0:22:00.000
<v Speaker 9>the way of accelerating regulatory change, accelerating investment in defense

0:22:00.480 --> 0:22:05.600
<v Speaker 9>that really never was there before. And again, well, it

0:22:05.600 --> 0:22:08.280
<v Speaker 9>has been unpleasant medicine, I think it could have a

0:22:08.359 --> 0:22:09.520
<v Speaker 9>very good result for Europe.

0:22:10.480 --> 0:22:13.359
<v Speaker 1>In a global economy, the race to grow is not

0:22:13.760 --> 0:22:14.880
<v Speaker 1>a solo sport.

0:22:15.680 --> 0:22:18.760
<v Speaker 9>Economics and economic growth is not a zero sum game.

0:22:19.240 --> 0:22:22.199
<v Speaker 9>When you have a vibrant Europe, that is you know,

0:22:22.280 --> 0:22:26.879
<v Speaker 9>that's better for us. There are many many win win

0:22:27.040 --> 0:22:33.160
<v Speaker 9>opportunities when you have two dynamic economies that are interacting, competing,

0:22:33.520 --> 0:22:36.960
<v Speaker 9>partnering with each other, and you know, we would be

0:22:37.040 --> 0:22:41.159
<v Speaker 9>much better off if Europe were economically healthier than it

0:22:41.200 --> 0:22:41.880
<v Speaker 9>is currently.

0:22:42.760 --> 0:22:46.880
<v Speaker 1>And Anna Boutein believes that opportunity for growth and scale

0:22:47.040 --> 0:22:51.359
<v Speaker 1>and diversification is the path forward for Santander as well.

0:22:52.000 --> 0:22:56.120
<v Speaker 7>Going back to the key competitive advantages of Santander Global

0:22:56.119 --> 0:22:59.200
<v Speaker 7>and in market scale one hundred and seventy three million customers,

0:22:59.200 --> 0:23:03.439
<v Speaker 7>one of the largest consumer basis in the world. The

0:23:03.520 --> 0:23:07.680
<v Speaker 7>second key strength is diversification. We do better when things

0:23:07.720 --> 0:23:12.160
<v Speaker 7>get difficult because we have geographies and businesses that tend

0:23:12.160 --> 0:23:16.240
<v Speaker 7>to compensate each other. Now, having said that, we obviously

0:23:16.280 --> 0:23:20.520
<v Speaker 7>factor geopolitical risk into our risk analysis, and this is

0:23:20.560 --> 0:23:22.840
<v Speaker 7>where being a bank that has been around for one

0:23:22.920 --> 0:23:26.280
<v Speaker 7>hundred and sixty eight years helps, right, So we've gone

0:23:26.320 --> 0:23:29.879
<v Speaker 7>through many crises, We've gone through Industrial revolution. You know,

0:23:29.920 --> 0:23:32.960
<v Speaker 7>we're going through another change in an era right now

0:23:32.960 --> 0:23:36.480
<v Speaker 7>with AI, and so we factor that into our processes

0:23:36.520 --> 0:23:39.280
<v Speaker 7>and that's one of the things that we do, I

0:23:39.359 --> 0:23:41.879
<v Speaker 7>believe better than others.

0:23:43.680 --> 0:23:46.719
<v Speaker 1>Coming up the story of how all that delicious tuna

0:23:46.800 --> 0:23:49.639
<v Speaker 1>you enjoy at high end restaurants makes it from the

0:23:49.720 --> 0:23:53.360
<v Speaker 1>sea to the table with a little help from private equity.

0:23:53.840 --> 0:24:05.879
<v Speaker 1>That's next on Wall Street Week. This is a story

0:24:05.920 --> 0:24:11.199
<v Speaker 1>about investing in fish. Those giant bluefin tuna favored by

0:24:11.240 --> 0:24:14.480
<v Speaker 1>the best sushi restaurants in New York and all around

0:24:14.520 --> 0:24:17.680
<v Speaker 1>the world. Our colleague Danny Berger went to the waters

0:24:17.680 --> 0:24:20.199
<v Speaker 1>off of Mexico to see where it comes from and

0:24:20.280 --> 0:24:23.080
<v Speaker 1>how private equity is helping to make sure we can

0:24:23.160 --> 0:24:26.000
<v Speaker 1>all enjoy it even as demand grows.

0:24:31.880 --> 0:24:34.800
<v Speaker 10>You can thank private equity for this tuna farm. In

0:24:34.840 --> 0:24:38.040
<v Speaker 10>November twenty twenty three, a group of investors purchased a

0:24:38.080 --> 0:24:41.560
<v Speaker 10>majority steak in Baja Aqua Farms, a producer of high

0:24:41.680 --> 0:24:45.400
<v Speaker 10>quality sashimi grave bluefin tuna in the Pacific Ocean off

0:24:45.440 --> 0:24:47.080
<v Speaker 10>of Baja California, Mexico.

0:24:47.359 --> 0:24:49.639
<v Speaker 8>This is the only farm in the world that is

0:24:49.680 --> 0:24:52.159
<v Speaker 8>being fed by a centralized figure. So there is no

0:24:52.240 --> 0:24:55.320
<v Speaker 8>other feeding vessel like this one in the world. So

0:24:55.359 --> 0:25:00.400
<v Speaker 8>this was designed by us in integration with Mexicanca Company

0:25:00.440 --> 0:25:04.199
<v Speaker 8>and a Chillian company that was working on the engineering

0:25:04.359 --> 0:25:08.080
<v Speaker 8>behind this. It's always looking for efficiencies. This vessel what

0:25:08.200 --> 0:25:12.240
<v Speaker 8>basically does It receives the sardines from the fishing vessel

0:25:12.320 --> 0:25:15.840
<v Speaker 8>that is pumps on the fishholds. Then we grabbed that sardines,

0:25:16.160 --> 0:25:18.199
<v Speaker 8>we put it in a big fishhold that we have

0:25:18.320 --> 0:25:22.480
<v Speaker 8>here on the main deck, and then with those the

0:25:22.680 --> 0:25:24.400
<v Speaker 8>sardines two different cages.

0:25:24.880 --> 0:25:28.199
<v Speaker 10>Baja story began in nineteen ninety nine with just a

0:25:28.200 --> 0:25:31.280
<v Speaker 10>few pens and when growing consumer demand was pushing the

0:25:31.320 --> 0:25:32.399
<v Speaker 10>industry to the brink.

0:25:33.240 --> 0:25:36.159
<v Speaker 11>If you look at this story of all these familiar

0:25:36.440 --> 0:25:40.399
<v Speaker 11>business which baff was not really a family business, but

0:25:40.520 --> 0:25:43.120
<v Speaker 11>it was really shape as a family business.

0:25:43.760 --> 0:25:47.160
<v Speaker 10>Manuel Vanscez, a veteran of Nastli and other food companies

0:25:47.200 --> 0:25:50.280
<v Speaker 10>around the globe, arrived at Baja Aqua Farms in March

0:25:50.320 --> 0:25:53.960
<v Speaker 10>of twenty twenty three as the company CEO this fishery.

0:25:54.240 --> 0:25:58.879
<v Speaker 11>For a long time, it was seen with very bad eyes.

0:25:59.240 --> 0:26:02.720
<v Speaker 11>I'm going back to twenty ten, okay, and at that

0:26:02.800 --> 0:26:06.080
<v Speaker 11>time the fishery was over fish. There were some indicators

0:26:06.080 --> 0:26:09.199
<v Speaker 11>that were saying that in general, all the countries that

0:26:09.240 --> 0:26:11.679
<v Speaker 11>are fishing these which is all the way from Japan

0:26:11.760 --> 0:26:15.680
<v Speaker 11>to America and Mexico, they were abusing a little bit

0:26:15.760 --> 0:26:17.879
<v Speaker 11>on the way that they were taking fish out of

0:26:17.920 --> 0:26:21.320
<v Speaker 11>the water. Hence it wasn't danger. We are not fishing

0:26:21.880 --> 0:26:24.359
<v Speaker 11>small fish, so we are giving the time for the

0:26:24.400 --> 0:26:27.280
<v Speaker 11>fish to reproduce several times before it gets caught. Right

0:26:27.840 --> 0:26:30.840
<v Speaker 11>and by definition, if you have an eighty five kilog fish,

0:26:31.200 --> 0:26:34.240
<v Speaker 11>you're talking about fish that is more than ten years old,

0:26:34.240 --> 0:26:38.000
<v Speaker 11>that has passed that process several times, and then you

0:26:38.080 --> 0:26:42.479
<v Speaker 11>can be one hundred percent sure that going forward then

0:26:42.560 --> 0:26:45.600
<v Speaker 11>there will be more. And this is really a cycle

0:26:45.720 --> 0:26:49.320
<v Speaker 11>that is virtuous and is reproducing, going on and on

0:26:49.359 --> 0:26:49.680
<v Speaker 11>and on.

0:26:50.440 --> 0:26:54.159
<v Speaker 10>According to Noah, US, commercial fishers harvested three hundred and

0:26:54.160 --> 0:26:57.320
<v Speaker 10>sixty eight metric tons of Pacific blue in tuna in

0:26:57.359 --> 0:27:00.520
<v Speaker 10>twenty twenty two, grossing more than two zero point two

0:27:00.600 --> 0:27:03.920
<v Speaker 10>million dollars on the dock revenue, which accounts for ten

0:27:03.960 --> 0:27:07.840
<v Speaker 10>percent of total Pacific bluefin tuna landings that year. Baja

0:27:07.960 --> 0:27:10.520
<v Speaker 10>is in the right place for the business. Japanese and

0:27:10.600 --> 0:27:14.280
<v Speaker 10>Mexican vessels harvest the majority of the annual catch. It

0:27:14.320 --> 0:27:17.360
<v Speaker 10>starts with the actual fishing. There are two commonly used

0:27:17.400 --> 0:27:21.440
<v Speaker 10>methods in the Pacific commercial and recreational fissures either use

0:27:21.480 --> 0:27:25.400
<v Speaker 10>hook and line or persains. Baja ops to use per sins,

0:27:25.720 --> 0:27:28.320
<v Speaker 10>which are massive nets used to capture the fish but

0:27:28.480 --> 0:27:29.560
<v Speaker 10>not lift them out of the water.

0:27:30.200 --> 0:27:32.639
<v Speaker 8>We are now working with the fine tunings, so we

0:27:32.680 --> 0:27:34.920
<v Speaker 8>have to improve this vessel. We have to bring another

0:27:35.000 --> 0:27:36.959
<v Speaker 8>vessel to the rest of the cages because we are

0:27:37.000 --> 0:27:40.320
<v Speaker 8>capable to fit twenty four here, but we have forty.

0:27:40.560 --> 0:27:43.520
<v Speaker 8>We're going to have fifty in the next July. So

0:27:43.520 --> 0:27:45.960
<v Speaker 8>we got to move fast because if we want to

0:27:46.280 --> 0:27:48.679
<v Speaker 8>keep all the benefits that we've been gaining with this

0:27:48.880 --> 0:27:51.639
<v Speaker 8>investment in the other cages, then we got to replicate this.

0:27:51.840 --> 0:27:54.080
<v Speaker 8>So the next thing is to come with another grid,

0:27:54.480 --> 0:27:57.280
<v Speaker 8>and then we have to bring another feeding vessel like

0:27:57.320 --> 0:28:00.960
<v Speaker 8>this one, and that requires money.

0:28:01.040 --> 0:28:04.280
<v Speaker 10>How much could you theoretically grow by double the size

0:28:04.280 --> 0:28:05.120
<v Speaker 10>of what you have here?

0:28:05.600 --> 0:28:09.359
<v Speaker 8>Yes, yes, we can go with double ba.

0:28:09.400 --> 0:28:12.520
<v Speaker 10>Aqua Farms hunts by air for schools of wild bluefin

0:28:12.600 --> 0:28:15.840
<v Speaker 10>tuna in the Pacific corrolse them and towes them to

0:28:15.880 --> 0:28:20.879
<v Speaker 10>their farm pens off the coast of Ensenada, Mexico. There

0:28:21.000 --> 0:28:23.919
<v Speaker 10>they feed and tend to the fish's environment until they

0:28:23.960 --> 0:28:27.440
<v Speaker 10>reach the ideal size for market, harvest them and bring

0:28:27.480 --> 0:28:30.719
<v Speaker 10>them to their processing facility on land. The fish are

0:28:30.760 --> 0:28:33.560
<v Speaker 10>graded for quality and either cut or packed hole for

0:28:33.640 --> 0:28:36.440
<v Speaker 10>shipment to customers enter private equity.

0:28:37.800 --> 0:28:39.440
<v Speaker 12>These are one hundred and seventy five to two hundred

0:28:39.480 --> 0:28:43.440
<v Speaker 12>pounds a piece, and most restaurants in the country didn't

0:28:43.480 --> 0:28:46.120
<v Speaker 12>actually need that much tune at one time. So what

0:28:46.280 --> 0:28:48.880
<v Speaker 12>restricted actually who the company could sell to.

0:28:49.480 --> 0:28:52.080
<v Speaker 10>Equity Group is the private equity investment arm of the

0:28:52.120 --> 0:28:55.760
<v Speaker 10>Zell family, founded by billionaire investor Sam Zell, who passed

0:28:55.760 --> 0:28:59.080
<v Speaker 10>away in twenty twenty three. It still invests cell family

0:28:59.120 --> 0:29:04.080
<v Speaker 10>assets target and not specific industries, but certain features.

0:29:03.680 --> 0:29:05.560
<v Speaker 12>Run companies, and I used to work at Coca Cola,

0:29:05.640 --> 0:29:07.360
<v Speaker 12>and I ran budget, ran a car, and I ran

0:29:07.400 --> 0:29:09.040
<v Speaker 12>a software company, which I think is a little a

0:29:09.120 --> 0:29:13.960
<v Speaker 12>typical for somebody as a president of an investment firm.

0:29:14.520 --> 0:29:17.400
<v Speaker 12>I think it's relevant because what's going on in private

0:29:17.400 --> 0:29:20.800
<v Speaker 12>equity right now. You know, there's lots of capital, and

0:29:20.800 --> 0:29:24.360
<v Speaker 12>there's lots of firms and a lot of competition. We

0:29:24.440 --> 0:29:26.920
<v Speaker 12>cut across a lot of industries. So we're in healthcare,

0:29:26.960 --> 0:29:30.800
<v Speaker 12>we're in agriculture, oil and gas, real estate. We have

0:29:30.840 --> 0:29:35.600
<v Speaker 12>a company that sells software to the NSA, so you

0:29:35.680 --> 0:29:38.800
<v Speaker 12>name it. We cut across a lot of industries. We're

0:29:38.880 --> 0:29:42.320
<v Speaker 12>usually looking for something about the industry and something about

0:29:42.320 --> 0:29:45.160
<v Speaker 12>the company where there's a barrier or some type of

0:29:45.560 --> 0:29:49.320
<v Speaker 12>structural advantage. So what that makes us do is actually

0:29:50.000 --> 0:29:53.960
<v Speaker 12>look across different sizes and in particular different industries.

0:29:54.600 --> 0:29:57.760
<v Speaker 10>In early twenty twenty three, rather unusually, a number of

0:29:57.800 --> 0:30:00.240
<v Speaker 10>investors heard about the promise of tune A Fie fishing

0:30:00.360 --> 0:30:02.440
<v Speaker 10>and Baja Aqua farms at the same time.

0:30:03.320 --> 0:30:06.680
<v Speaker 12>There's a lot of strong growth in the bluefin tuna market,

0:30:06.760 --> 0:30:09.120
<v Speaker 12>so inherently it's been growing for decades. And then on

0:30:09.160 --> 0:30:13.000
<v Speaker 12>the supply side in the industry, it's a regulated global market,

0:30:13.520 --> 0:30:17.440
<v Speaker 12>so there are quotas internationally. You can't just go out

0:30:17.480 --> 0:30:20.680
<v Speaker 12>and fish as much as you want. In each country.

0:30:20.720 --> 0:30:23.080
<v Speaker 12>There are concessions, so you have to have the right

0:30:23.640 --> 0:30:27.080
<v Speaker 12>and a concession to actually grow the tuna. And then

0:30:27.160 --> 0:30:30.400
<v Speaker 12>there's actually licenses that you need for the fishing boats

0:30:30.440 --> 0:30:33.640
<v Speaker 12>and the captains. So the demand's growing and the supplies

0:30:33.720 --> 0:30:37.160
<v Speaker 12>got some controls around it. So that's what we liked

0:30:37.160 --> 0:30:40.640
<v Speaker 12>about the industry. The company has got a few structural

0:30:40.640 --> 0:30:45.440
<v Speaker 12>advantages that we really appreciated, and they revolve around its proximity.

0:30:45.480 --> 0:30:49.600
<v Speaker 12>It's based in Mexico, and this industry, you can imagine

0:30:49.760 --> 0:30:52.160
<v Speaker 12>a tuna is heavy, right, two hundred pounds, and so

0:30:52.280 --> 0:30:55.680
<v Speaker 12>shipping a tuna, especially air freight, is very very expensive,

0:30:56.200 --> 0:31:00.560
<v Speaker 12>so are competitions in Japan and the Mediterranean. Mexico, so

0:31:00.600 --> 0:31:03.960
<v Speaker 12>the proximity to the US is a huge advantage for

0:31:04.040 --> 0:31:07.320
<v Speaker 12>this company to ship fish from Mexico into the US,

0:31:07.520 --> 0:31:10.120
<v Speaker 12>so that's one. The second one is the labor cost

0:31:10.160 --> 0:31:13.520
<v Speaker 12>in Mexico is cheaper, so there's an advantage there. And

0:31:13.560 --> 0:31:17.120
<v Speaker 12>then the third component is just the cost of feeding

0:31:17.200 --> 0:31:20.240
<v Speaker 12>the tuna. So you feed them anchovies, you feed them sardines,

0:31:20.720 --> 0:31:24.520
<v Speaker 12>and structurally it's been really a positive that where we

0:31:24.600 --> 0:31:26.960
<v Speaker 12>fish for the tuna off the coast of Mexico is

0:31:27.080 --> 0:31:29.400
<v Speaker 12>very close to where we fish for the sardines, so

0:31:29.480 --> 0:31:31.560
<v Speaker 12>that lowers the feed cost.

0:31:32.120 --> 0:31:36.320
<v Speaker 10>Conti, Cultiba Equity Group and Cassel Harlan purchased a majority stake,

0:31:36.680 --> 0:31:40.320
<v Speaker 10>leaving dry Powder in their arsenal for ongoing support. They've

0:31:40.360 --> 0:31:43.600
<v Speaker 10>also each sent an executive to Bajas board. The goal

0:31:43.720 --> 0:31:46.960
<v Speaker 10>is essentially the same as any other private equity investment,

0:31:47.360 --> 0:31:50.440
<v Speaker 10>grow the customer base, expand to new markets, and invest

0:31:50.480 --> 0:31:57.040
<v Speaker 10>in new technology, equipment and staff.

0:31:57.040 --> 0:31:59.200
<v Speaker 6>We have the best brothers them as we tried who

0:31:59.280 --> 0:32:02.120
<v Speaker 6>Growwindo Martin and as we have more supply now.

0:32:01.960 --> 0:32:05.080
<v Speaker 1>Because the colt that has increased. Now the real challenge

0:32:05.160 --> 0:32:06.320
<v Speaker 1>is to build those markets.

0:32:07.240 --> 0:32:10.560
<v Speaker 13>We are waiting the fish older, so after we grade it,

0:32:11.520 --> 0:32:15.280
<v Speaker 13>then they're cutting the tail and those guys over there,

0:32:15.280 --> 0:32:17.040
<v Speaker 13>they are going to win the fish.

0:32:17.240 --> 0:32:19.320
<v Speaker 6>So they are going to put again this camp with

0:32:19.480 --> 0:32:22.960
<v Speaker 6>the exact wave of the product before putting it into

0:32:23.000 --> 0:32:25.080
<v Speaker 6>the bus. So if it is going to Japan, and

0:32:25.160 --> 0:32:30.959
<v Speaker 6>we'll go to one side, Brazil, Colombia, Lubai, the state's

0:32:31.160 --> 0:32:32.880
<v Speaker 6>interial east coast, west coast and.

0:32:32.840 --> 0:32:38.880
<v Speaker 10>Make this incredibly huge logistics operation. It is it is fresh, Well, yeah,

0:32:38.920 --> 0:32:41.840
<v Speaker 10>it's fresh. It's so many different sizes. You're shipping it

0:32:41.920 --> 0:32:44.320
<v Speaker 10>literally all over the world and you have to, I

0:32:44.360 --> 0:32:47.760
<v Speaker 10>guess calibrate as each one comes in which client it's going.

0:32:47.600 --> 0:32:51.520
<v Speaker 11>To, Yes, indeed, and then we are tracking over there

0:32:51.520 --> 0:32:54.760
<v Speaker 11>and obviously the distance from one point to the end point,

0:32:55.400 --> 0:32:58.640
<v Speaker 11>so there's airports connections. Even the barcoo that you.

0:32:58.720 --> 0:33:00.960
<v Speaker 2>See over there in the mouth of the y it's

0:33:01.000 --> 0:33:01.760
<v Speaker 2>also ours.

0:33:01.920 --> 0:33:04.880
<v Speaker 13>It's just just a software that illustrated inside. There is

0:33:04.920 --> 0:33:09.200
<v Speaker 13>also a thermometer that is coming into the fish and

0:33:09.360 --> 0:33:13.080
<v Speaker 13>is tracking the temperature of the fish from that boy

0:33:14.120 --> 0:33:15.280
<v Speaker 13>until you up in the bus.

0:33:16.360 --> 0:33:18.920
<v Speaker 11>We will need to expand and that's a challenge too,

0:33:19.240 --> 0:33:22.440
<v Speaker 11>So it's a bit of testinal the promises. As you

0:33:22.480 --> 0:33:24.200
<v Speaker 11>can see, there's no machine but.

0:33:24.280 --> 0:33:27.920
<v Speaker 6>That can actually replace these labor because of these specifications

0:33:27.960 --> 0:33:29.600
<v Speaker 6>that we have in the product and what you have

0:33:29.720 --> 0:33:32.800
<v Speaker 6>on the value proposition through our consumer. But at the

0:33:32.920 --> 0:33:35.280
<v Speaker 6>end of the day, yeah, we will need to expand

0:33:35.320 --> 0:33:38.000
<v Speaker 6>and get more people and more production lines in order

0:33:38.040 --> 0:33:40.160
<v Speaker 6>to bring all this volume.

0:33:39.880 --> 0:33:40.600
<v Speaker 10>Into the company.

0:33:42.640 --> 0:33:45.280
<v Speaker 1>And that's where we turn next to how a private

0:33:45.320 --> 0:33:48.840
<v Speaker 1>equity firm founded by Sam Zell stepped up to provide

0:33:48.880 --> 0:34:05.840
<v Speaker 1>the capital and the expertise Baha needed to grow its business.

0:34:07.320 --> 0:34:11.000
<v Speaker 1>EGI joined with others to provide the capital Baja Aqua

0:34:11.080 --> 0:34:14.760
<v Speaker 1>Farms needed. How is that capital being deployed and how

0:34:14.880 --> 0:34:18.080
<v Speaker 1>is it changing the way Baja does its business. Dannie

0:34:18.080 --> 0:34:20.919
<v Speaker 1>Burger continues the story.

0:34:23.440 --> 0:34:25.840
<v Speaker 10>After nearly a year and a half with private equity

0:34:25.840 --> 0:34:28.760
<v Speaker 10>on board, Baja is putting its new capital to work.

0:34:29.760 --> 0:34:33.319
<v Speaker 8>We got an investment plan of around five millions per

0:34:33.400 --> 0:34:37.880
<v Speaker 8>year which is going entirely to fishing assets, to farming assets. Yeah,

0:34:38.040 --> 0:34:43.080
<v Speaker 8>so you keep things running right, so you have maintenance

0:34:43.200 --> 0:34:47.240
<v Speaker 8>kpex and then growing kepex. We have a plan for

0:34:48.120 --> 0:34:51.160
<v Speaker 8>eight millions this year which is a new vessel that's

0:34:51.160 --> 0:34:54.120
<v Speaker 8>going to be incorporated to the fishing fleet, and then

0:34:54.280 --> 0:34:57.640
<v Speaker 8>we have some growth kapex that's going to be here

0:34:57.680 --> 0:35:02.719
<v Speaker 8>at the farm. You see around mooring grates right, So

0:35:03.960 --> 0:35:07.200
<v Speaker 8>there's a big bound of cages there, thank cages there,

0:35:07.200 --> 0:35:11.440
<v Speaker 8>tank cages there all together in a solitary mooring system.

0:35:11.800 --> 0:35:15.840
<v Speaker 8>And also we have some solitary systems which is holding

0:35:15.960 --> 0:35:19.759
<v Speaker 8>one cage. So this year we're investing another million in

0:35:19.840 --> 0:35:23.200
<v Speaker 8>putting another grid. So we're putting gauges together like this

0:35:23.400 --> 0:35:24.760
<v Speaker 8>one to facilitate the feeding.

0:35:25.719 --> 0:35:28.680
<v Speaker 10>Equity group, along with the rest of the investor consortium,

0:35:28.800 --> 0:35:31.760
<v Speaker 10>owns a majority stake in Baja. The goals of private

0:35:31.760 --> 0:35:35.080
<v Speaker 10>equity in any investment are the same, grow the company

0:35:35.120 --> 0:35:38.440
<v Speaker 10>and get a return on the investment. But egi's timelines

0:35:38.480 --> 0:35:40.719
<v Speaker 10>are different from what you would expect when you think

0:35:40.719 --> 0:35:43.520
<v Speaker 10>of private equity. So you mentioned it takes some time

0:35:43.560 --> 0:35:45.480
<v Speaker 10>you have to capital into this business to get the

0:35:45.520 --> 0:35:48.719
<v Speaker 10>returns you want. What does an exit look like for

0:35:48.800 --> 0:35:50.719
<v Speaker 10>something like Baja Aqua Farms.

0:35:51.160 --> 0:35:54.400
<v Speaker 12>We don't put a time horizon on our investments. It's

0:35:54.480 --> 0:35:57.799
<v Speaker 12>actually something that's a little different, I think from most

0:35:57.880 --> 0:36:01.080
<v Speaker 12>pe firms. Most of them comes from Sam Zell and

0:36:01.200 --> 0:36:06.120
<v Speaker 12>his family, so we're a principal investor and we sell

0:36:06.280 --> 0:36:09.319
<v Speaker 12>when we've extracted as much value as we think we can.

0:36:09.480 --> 0:36:11.840
<v Speaker 12>We really haven't even begun to penetrate the United States.

0:36:12.560 --> 0:36:15.480
<v Speaker 12>There's new products that we can develop, and we're even

0:36:15.520 --> 0:36:19.480
<v Speaker 12>going to explore maybe potentially other geographies to ficient. So

0:36:19.520 --> 0:36:22.960
<v Speaker 12>there's a lot of growth potential here. We've held companies

0:36:23.000 --> 0:36:25.759
<v Speaker 12>for five years, we've held companies for fifteen. It's all

0:36:25.840 --> 0:36:27.640
<v Speaker 12>just a function of how much more growth we think

0:36:27.719 --> 0:36:28.360
<v Speaker 12>is out there.

0:36:29.440 --> 0:36:33.279
<v Speaker 10>Recently, private equity exits have taken longer and longer to execute.

0:36:33.760 --> 0:36:36.880
<v Speaker 10>According to a twenty twenty five Mackenzie outlook for global

0:36:36.880 --> 0:36:40.560
<v Speaker 10>private markets, average buyout whole times remain above the long

0:36:40.640 --> 0:36:43.800
<v Speaker 10>term average at six point seven years. That compares to

0:36:43.840 --> 0:36:46.200
<v Speaker 10>the average of five point seven years over the past

0:36:46.239 --> 0:36:49.160
<v Speaker 10>twenty years. Is there a way to get returns out

0:36:49.200 --> 0:36:50.879
<v Speaker 10>of the company? Do you look for ways to get

0:36:50.920 --> 0:36:53.080
<v Speaker 10>dividends of sorts and the lead up to the exit.

0:36:53.920 --> 0:36:57.680
<v Speaker 12>Yeah, no, for sure. That is actually a really core

0:36:57.719 --> 0:36:59.520
<v Speaker 12>part of what we do. Part of it is MEYBI

0:36:59.560 --> 0:37:02.520
<v Speaker 12>in an operation is very focused on that. We do

0:37:02.680 --> 0:37:06.239
<v Speaker 12>expect our companies to generate cash and it's just kind

0:37:06.239 --> 0:37:08.320
<v Speaker 12>of mandatory for us. Some of that is the investment

0:37:08.360 --> 0:37:11.680
<v Speaker 12>thesis understanding the type of business that we invest in.

0:37:12.320 --> 0:37:14.600
<v Speaker 12>But absolutely we're not going to hold something for ten

0:37:14.680 --> 0:37:16.880
<v Speaker 12>years and not take money out of the company. You know,

0:37:16.920 --> 0:37:20.239
<v Speaker 12>maybe the first year or two the company net isn't

0:37:20.239 --> 0:37:22.840
<v Speaker 12>generating cash because we're investing. We're putting in new technology,

0:37:22.920 --> 0:37:25.600
<v Speaker 12>new people, all the things I've talked about. But absolutely

0:37:25.640 --> 0:37:29.239
<v Speaker 12>there's an expectation that we're diving ending money out and

0:37:29.320 --> 0:37:32.440
<v Speaker 12>as the EBADAG grows, as the profits grow, will also

0:37:32.520 --> 0:37:35.680
<v Speaker 12>every few years recap the business and take money out.

0:37:35.719 --> 0:37:39.359
<v Speaker 12>That way, you know, our expectation is four or five

0:37:39.440 --> 0:37:42.239
<v Speaker 12>years in if things are tracking, we've got all our

0:37:42.239 --> 0:37:45.080
<v Speaker 12>money out of the investment that we've put in.

0:37:45.600 --> 0:37:48.800
<v Speaker 10>Equity Group's patient capital and holding times may be different

0:37:48.840 --> 0:37:52.720
<v Speaker 10>from their pepers, but one thing is the same. Private

0:37:52.760 --> 0:37:56.319
<v Speaker 10>equity ownership means big changes for the companies that they own.

0:37:57.120 --> 0:38:00.839
<v Speaker 12>The company was selling in the US, but they were

0:38:01.200 --> 0:38:05.240
<v Speaker 12>using one distributor, mostly in southern California. So we've helped

0:38:05.280 --> 0:38:07.759
<v Speaker 12>them roll out that we have now I think eight

0:38:07.840 --> 0:38:11.719
<v Speaker 12>distributors across the entire US. We're also not just using distributors,

0:38:11.760 --> 0:38:14.680
<v Speaker 12>we're actually building a salesforce going into the markets and

0:38:14.719 --> 0:38:18.279
<v Speaker 12>selling the restaurants directly. So there's things like that that

0:38:18.320 --> 0:38:21.040
<v Speaker 12>we help the company put in place, and that's going

0:38:21.120 --> 0:38:24.640
<v Speaker 12>to create growth in and of itself. Just at one point,

0:38:28.200 --> 0:38:31.240
<v Speaker 12>we've gone from three countries when we bought the company.

0:38:31.239 --> 0:38:33.800
<v Speaker 12>We're up to nine right now, and so we're expanding

0:38:33.800 --> 0:38:37.520
<v Speaker 12>in these other geographies. They've got their own consumer demand,

0:38:37.520 --> 0:38:40.319
<v Speaker 12>they've got their own regulatory environments, so there's a lot

0:38:40.360 --> 0:38:42.799
<v Speaker 12>of different issues you have to work through as you

0:38:42.920 --> 0:38:47.840
<v Speaker 12>roll into new countries. Another aspect, which is enormous is

0:38:48.920 --> 0:38:51.799
<v Speaker 12>when we bought the company and they sold tuna, they

0:38:51.840 --> 0:38:54.600
<v Speaker 12>would actually sell the entire tuna. So if you're a

0:38:54.680 --> 0:38:58.360
<v Speaker 12>restaurant and you wanted fresh bluefin tuna, you would have

0:38:58.400 --> 0:39:01.000
<v Speaker 12>to buy the entire fish. These are one hundred and

0:39:01.040 --> 0:39:05.320
<v Speaker 12>seventy five to two hundred pounds a piece, and most

0:39:05.360 --> 0:39:08.600
<v Speaker 12>restaurants in the country didn't actually need that much tuna

0:39:08.640 --> 0:39:12.840
<v Speaker 12>at one time, so it restricted actually who the company

0:39:12.840 --> 0:39:15.319
<v Speaker 12>could sell to. So we're working on a project right

0:39:15.360 --> 0:39:17.319
<v Speaker 12>now where we're going to sell loines, which is just

0:39:17.440 --> 0:39:20.840
<v Speaker 12>basically selling part of the tuna, and that's going to

0:39:20.880 --> 0:39:26.440
<v Speaker 12>open up probably tenfold as many restaurants as we're selling

0:39:26.440 --> 0:39:28.000
<v Speaker 12>to right now.

0:39:28.760 --> 0:39:31.960
<v Speaker 10>Jeffs Franklin Becker and Robbie Cook of coral Omakasse in

0:39:32.000 --> 0:39:34.799
<v Speaker 10>Point Seven in New York source tuna from Japan and

0:39:34.840 --> 0:39:38.280
<v Speaker 10>the East Coast of the US. Their merchants used similar

0:39:38.320 --> 0:39:42.400
<v Speaker 10>practices to Baja, no catching tuna and nuts, no antibiotics,

0:39:42.560 --> 0:39:47.960
<v Speaker 10>no hormones, native and national feed traceability and ECOGIMA. You're

0:39:47.960 --> 0:39:49.880
<v Speaker 10>a veteran in this industry. You've worked with lots of

0:39:49.880 --> 0:39:52.120
<v Speaker 10>different kinds of meat, different types of fish. Can you

0:39:52.200 --> 0:39:55.600
<v Speaker 10>just talk about working with bluefin tuna? About how special

0:39:55.640 --> 0:39:56.480
<v Speaker 10>and different that is?

0:39:56.960 --> 0:40:01.359
<v Speaker 14>Bluefin tuna. It's so unique because because it's just got

0:40:01.400 --> 0:40:03.840
<v Speaker 14>the right amount of fat and the right amount of

0:40:03.840 --> 0:40:08.480
<v Speaker 14>marbling throughout the structure the fish is is it's just

0:40:08.520 --> 0:40:12.000
<v Speaker 14>a beautiful fish at the end of the day, robust

0:40:12.040 --> 0:40:16.000
<v Speaker 14>in flavor, beautiful color. When you get down into the

0:40:16.120 --> 0:40:19.160
<v Speaker 14>chewturo and the o touro, which is the medium fatty tuna,

0:40:19.160 --> 0:40:22.279
<v Speaker 14>and the fatty tuna just melts in your mouth.

0:40:22.800 --> 0:40:24.640
<v Speaker 10>What do you make about this, this current moment of

0:40:24.880 --> 0:40:26.640
<v Speaker 10>the popularity of the fish itself.

0:40:26.880 --> 0:40:29.400
<v Speaker 14>You know, for a while it was overfished, and for

0:40:29.480 --> 0:40:33.719
<v Speaker 14>a while people were kind of avoiding it, including myself,

0:40:35.400 --> 0:40:38.640
<v Speaker 14>and thankfully the populations come back in a big way.

0:40:39.440 --> 0:40:42.880
<v Speaker 14>They also do a process called ikagema, which is basically

0:40:42.920 --> 0:40:46.840
<v Speaker 14>they stick a rod into its head, into its spinal

0:40:46.880 --> 0:40:50.319
<v Speaker 14>cord and they bleed it out that way, and that

0:40:50.440 --> 0:40:55.799
<v Speaker 14>prevents all the fish from basically atrophying the wrong way

0:40:56.400 --> 0:40:59.160
<v Speaker 14>and the meat becoming tough, so that kind of keeps

0:40:59.200 --> 0:41:02.600
<v Speaker 14>it really nice.

0:41:02.600 --> 0:41:05.960
<v Speaker 10>Point seven and coral omacasse are also examples of demands

0:41:05.960 --> 0:41:08.240
<v Speaker 10>for cuts of fish, not the entire bluefin.

0:41:09.120 --> 0:41:12.240
<v Speaker 14>If you're buying the whole fish, you're buying it because

0:41:12.560 --> 0:41:16.000
<v Speaker 14>a you have the storage space to handle it, which

0:41:16.040 --> 0:41:19.359
<v Speaker 14>is a huge commitment all on its own, you're going

0:41:19.400 --> 0:41:22.160
<v Speaker 14>to be able to turn it over. You have multiple

0:41:22.200 --> 0:41:25.040
<v Speaker 14>restaurants in my case, with a twelve seat o macasse,

0:41:25.239 --> 0:41:26.440
<v Speaker 14>it does not make sense.

0:41:27.520 --> 0:41:30.160
<v Speaker 10>Beyond the quality of fish. Fuel and growth at Baja

0:41:30.200 --> 0:41:34.719
<v Speaker 10>Aqua Farms meant new boats, more sophisticated and scalable IT systems,

0:41:35.120 --> 0:41:38.400
<v Speaker 10>net cleaning and other maintenance systems, a larger sales staff,

0:41:38.440 --> 0:41:40.240
<v Speaker 10>and crucially a new CEO.

0:41:41.200 --> 0:41:44.279
<v Speaker 12>We start with trust and transparency. I mean, if we

0:41:44.360 --> 0:41:47.920
<v Speaker 12>can't work together, that's going to be just a non starter.

0:41:48.840 --> 0:41:51.600
<v Speaker 12>We look for alignment. It doesn't mean we always agree,

0:41:52.120 --> 0:41:54.920
<v Speaker 12>But can we all see true north?

0:41:55.000 --> 0:41:55.560
<v Speaker 4>Can we all.

0:41:55.480 --> 0:41:58.839
<v Speaker 12>Agree that the direction we're going in makes sense? So

0:41:58.880 --> 0:42:02.480
<v Speaker 12>that's got to be there. And then look, you know,

0:42:02.960 --> 0:42:06.440
<v Speaker 12>leaders have to inspire. They have to hire good management themselves.

0:42:06.600 --> 0:42:09.640
<v Speaker 12>Have they built a good organization? Have they built a

0:42:09.640 --> 0:42:12.840
<v Speaker 12>good structure? Have they hired talented people to people like

0:42:12.920 --> 0:42:13.560
<v Speaker 12>working there?

0:42:14.239 --> 0:42:17.319
<v Speaker 10>New management comes with the territory. When private equity comes

0:42:17.400 --> 0:42:21.080
<v Speaker 10>to the scene with a one of a kind feeding system, efficiencies,

0:42:21.200 --> 0:42:24.080
<v Speaker 10>new products and markets. It's up to the CEO to

0:42:24.160 --> 0:42:27.319
<v Speaker 10>manage and execute growth. His goal is to add one

0:42:27.360 --> 0:42:30.600
<v Speaker 10>thousand more metric tons of tuna sales every year from

0:42:30.600 --> 0:42:33.759
<v Speaker 10>four and twenty twenty four to five thousand this year

0:42:33.800 --> 0:42:36.480
<v Speaker 10>and six the next. What do you think are some

0:42:36.480 --> 0:42:38.320
<v Speaker 10>of the biggest changes that have been put in place

0:42:38.320 --> 0:42:40.279
<v Speaker 10>since you and the investors have come in.

0:42:40.280 --> 0:42:43.200
<v Speaker 11>In order to have the same product with the same quality,

0:42:43.360 --> 0:42:47.480
<v Speaker 11>always right, with the same timeline, with the same freshness,

0:42:47.480 --> 0:42:50.840
<v Speaker 11>with the same everything, you need to have a process.

0:42:51.760 --> 0:42:54.520
<v Speaker 11>And in order to scale a business, you need to

0:42:54.600 --> 0:42:58.759
<v Speaker 11>have those processes all around the company, even from the

0:42:58.800 --> 0:43:01.960
<v Speaker 11>way that we fish, the way that we grow the fish,

0:43:02.280 --> 0:43:05.000
<v Speaker 11>to the way that we go and do the logistics

0:43:05.360 --> 0:43:09.480
<v Speaker 11>to the final restaurant that we have grow, grow, Grow growth.

0:43:10.440 --> 0:43:13.360
<v Speaker 11>Last year there was a significant change also because of

0:43:13.400 --> 0:43:14.960
<v Speaker 11>all these things that I'm telling you and the way

0:43:15.000 --> 0:43:18.280
<v Speaker 11>that we're fishing. So they increase fifty percent the quota.

0:43:19.000 --> 0:43:21.520
<v Speaker 11>That means that this year, for the first time.

0:43:21.520 --> 0:43:22.760
<v Speaker 3>On the last.

0:43:23.960 --> 0:43:28.160
<v Speaker 11>I would say, fifteen years, we are allowed to go

0:43:28.200 --> 0:43:32.560
<v Speaker 11>and finish more fifty percent more of what this stack

0:43:32.880 --> 0:43:37.600
<v Speaker 11>or this gap was allowing ones to get. As a

0:43:37.640 --> 0:43:40.200
<v Speaker 11>result of that, if you are bringing that supply into

0:43:40.280 --> 0:43:43.080
<v Speaker 11>the market, you need to grow the market very responsibly.

0:43:43.239 --> 0:43:47.160
<v Speaker 11>And for that we created three different segments now which

0:43:47.280 --> 0:43:51.160
<v Speaker 11>is ready to God, ready to serve, ready to eat,

0:43:51.880 --> 0:43:55.640
<v Speaker 11>to have an investor group that believes in that vision

0:43:56.040 --> 0:43:58.799
<v Speaker 11>and that is not only endorsing it, but it's facilitating

0:43:58.880 --> 0:44:01.640
<v Speaker 11>the way to go there much more fast.

0:44:01.840 --> 0:44:05.120
<v Speaker 10>What has been the biggest difference or surprise or change

0:44:05.160 --> 0:44:07.919
<v Speaker 10>for you to work with a company that's private equity.

0:44:07.600 --> 0:44:10.439
<v Speaker 11>Backed that is always the smarter people in the room

0:44:10.520 --> 0:44:15.040
<v Speaker 11>than me. Yeah, it's always challenging. Yes, And when I

0:44:15.080 --> 0:44:19.600
<v Speaker 11>am with this diverse group of people and I hear

0:44:19.640 --> 0:44:23.560
<v Speaker 11>all these ideas, there will always be things that I

0:44:23.560 --> 0:44:28.120
<v Speaker 11>have not seen or comments that I have not heard

0:44:28.560 --> 0:44:33.080
<v Speaker 11>or even ideas that I never thought of. But that

0:44:33.280 --> 0:44:37.040
<v Speaker 11>is actually very exciting. On the downside, I told you

0:44:37.080 --> 0:44:40.440
<v Speaker 11>what it was. On the good part of it is

0:44:40.440 --> 0:44:43.480
<v Speaker 11>that it's always keeping me at the edge and with

0:44:43.520 --> 0:44:47.440
<v Speaker 11>all this adrenaline and trying obviously to improve as a

0:44:47.440 --> 0:44:50.000
<v Speaker 11>person and also to try to grave all these knowledge

0:44:50.000 --> 0:44:52.319
<v Speaker 11>that is there out. We don't take a fish out

0:44:52.320 --> 0:44:55.160
<v Speaker 11>of the water unless it's already solved, which is very

0:44:55.239 --> 0:44:56.480
<v Speaker 11>very important for us.

0:44:56.719 --> 0:44:58.280
<v Speaker 10>What markets do you want to expand into?

0:44:59.160 --> 0:45:03.520
<v Speaker 11>South America? Very interesting and we are moving forward very

0:45:03.600 --> 0:45:07.520
<v Speaker 11>rapidly there. Middle East looks very interesting and we want

0:45:07.560 --> 0:45:13.319
<v Speaker 11>to also check that market, and specifically the East coast

0:45:13.360 --> 0:45:15.839
<v Speaker 11>of the United States is also very important to us.

0:45:16.239 --> 0:45:18.920
<v Speaker 11>We are very strong on the West, but if you

0:45:19.120 --> 0:45:24.919
<v Speaker 11>move east, then we start seeing some white spots. So

0:45:25.000 --> 0:45:29.160
<v Speaker 11>now we change that strategy. We actually got the country

0:45:29.200 --> 0:45:30.560
<v Speaker 11>in five different regions.

0:45:32.000 --> 0:45:35.480
<v Speaker 10>Almost exactly a year after the Investor Group acquired at Stake,

0:45:35.880 --> 0:45:40.000
<v Speaker 10>a new presidential administration won the White House promising tariffs

0:45:40.080 --> 0:45:44.040
<v Speaker 10>specifically aimed at products from Mexico. How do you think

0:45:44.080 --> 0:45:46.719
<v Speaker 10>about those costs and who they go towards? Do you

0:45:46.760 --> 0:45:48.840
<v Speaker 10>push that forward to the consumer? Do you push it

0:45:48.880 --> 0:45:49.839
<v Speaker 10>forward to someone else.

0:45:50.200 --> 0:45:53.200
<v Speaker 12>We're in a lot of industries that we hold companies

0:45:53.200 --> 0:45:56.520
<v Speaker 12>for a while and we see the environment change, sometimes positively,

0:45:56.719 --> 0:46:00.520
<v Speaker 12>sometimes negatively. So it could be the consumer. Could we

0:46:00.560 --> 0:46:03.560
<v Speaker 12>own a hospital chain and we owned it and managed

0:46:03.600 --> 0:46:06.560
<v Speaker 12>it through COVID, so we dealt with that, that's a disruption.

0:46:07.400 --> 0:46:11.200
<v Speaker 12>We own a warehouse company on the East coast ports

0:46:11.640 --> 0:46:16.000
<v Speaker 12>and we dealt with the Baltimore Bridge collapse. So you know,

0:46:16.480 --> 0:46:18.439
<v Speaker 12>and we're in cyclical industries. We're in oil and gas,

0:46:18.520 --> 0:46:22.440
<v Speaker 12>we're in real estate, we're in agriculture, so we see

0:46:22.960 --> 0:46:24.960
<v Speaker 12>most of our companies actually have a lot of ups

0:46:25.000 --> 0:46:29.000
<v Speaker 12>and downs. Tariffs are just, in my mind, another type

0:46:29.080 --> 0:46:34.240
<v Speaker 12>of headwind that a company potentially is going to face

0:46:34.280 --> 0:46:36.359
<v Speaker 12>for some period of time in terms of if there

0:46:36.360 --> 0:46:38.279
<v Speaker 12>are tariffs and how we'll manage it. Look, I think

0:46:38.320 --> 0:46:42.080
<v Speaker 12>the answer is going to be it's the cost is

0:46:42.120 --> 0:46:44.520
<v Speaker 12>going to get spread. We'll probably end up absorbing some,

0:46:44.520 --> 0:46:46.719
<v Speaker 12>some will get passed along to the consumer. If you

0:46:46.719 --> 0:46:49.400
<v Speaker 12>remember the value chain here, there's the consumer, there's the restaurant,

0:46:49.440 --> 0:46:53.600
<v Speaker 12>there's the distributor, there's ourselves. So there's a series of

0:46:53.840 --> 0:46:57.520
<v Speaker 12>different ownership groups all along the value chain. And I

0:46:57.520 --> 0:47:00.160
<v Speaker 12>guess is every part of the value chain absorbs or

0:47:00.520 --> 0:47:01.000
<v Speaker 12>part of that.

0:47:01.040 --> 0:47:05.359
<v Speaker 10>Cost tariffs aside, everyone along the food chain recognizes what

0:47:05.440 --> 0:47:07.440
<v Speaker 10>matters to consumers in the marketplace.

0:47:07.920 --> 0:47:10.600
<v Speaker 14>You can have a bad fish coming out of Japan

0:47:10.880 --> 0:47:12.520
<v Speaker 14>the same way you can have a bad fish coming

0:47:12.560 --> 0:47:17.319
<v Speaker 14>out of California or Spain or North Carolina. It all

0:47:17.360 --> 0:47:20.120
<v Speaker 14>comes back to the beginning. How is that fish caught,

0:47:21.320 --> 0:47:24.799
<v Speaker 14>how is it killed, how is it preserved? What did

0:47:24.800 --> 0:47:27.000
<v Speaker 14>they do? How long was it on the boat? All

0:47:27.040 --> 0:47:30.680
<v Speaker 14>of these things matter. It comes down to authenticity. It

0:47:30.719 --> 0:47:33.640
<v Speaker 14>also comes down to the fat content, and it just

0:47:33.760 --> 0:47:37.359
<v Speaker 14>melts in your mouth and it becomes this experience that's

0:47:37.440 --> 0:47:38.400
<v Speaker 14>almost religious.

0:47:40.400 --> 0:47:41.879
<v Speaker 11>I mean, that's it.

0:47:46.280 --> 0:47:48.120
<v Speaker 1>That does it for us here at Wall Street Week.

0:47:48.280 --> 0:47:51.399
<v Speaker 1>I'm David Weston. This is Bloomberg. See you next week

0:47:51.440 --> 0:48:00.800
<v Speaker 1>for more stories of capitalism.