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Speaker 1: all you need.

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Speaker 2: Conviction mean because I'm convicted. I'm super passionate about music.

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Speaker 2: I mean if I don't have and this goes for anything,

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Speaker 2: if I'm dealing with people you know, uh other parts

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Speaker 2: and other companies. I love conviction. The fact that you

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Speaker 2: will fight lions, tigers and bears to be in a

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Speaker 2: position that you always wanted to be just does something

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Speaker 2: to me. And that's what I see an artists. And

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Speaker 2: you know, some artists come convicted but aren't talented. But

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Speaker 2: you know, I'm always fighting for the passion and conviction

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Speaker 2: for artists and the visions like visionaries are very important

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Speaker 2: to me.

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Speaker 3: My graduates from my school being forced backdrop drop drop.

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Speaker 4: All right, guys, welcome back eu y L Atlanta headquarters.

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Speaker 2: This is like second home. You spend so much time

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Speaker 2: out here. Shout out to I got Rose, he.

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Speaker 4: Stopped buying his car, show the biggest yesterday and give

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Speaker 4: him to school sid access.

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Speaker 2: Extremely inspiring situation. Yeah, ain't time to get a child

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Speaker 2: with up Rose. So he's funny. He's real funny doing that.

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Speaker 5: Shout out to the promise slam Man.

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Speaker 2: So y'all know we love music.

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Speaker 4: So this episode is something that I'm actually excited about

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Speaker 4: because you know, we've talked to like a lot of

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Speaker 4: musicians that's in front of the camera a lot looking

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Speaker 4: fat Joe, Jim Jones, t I master piece kind.

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Speaker 5: Of music both Yah.

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Speaker 4: Yeah, well they're all like real famous, But my favorite

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Speaker 4: interviews have actually been with the music people behind the scenes.

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Speaker 2: Chris Gutty for sure, that's one of my favorite cities day.

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Speaker 6: Jered not Derek, Yeah, dang, but dings kind of behind.

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Speaker 5: We will be hard pressed to says behind the scenes,

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Speaker 5: but those are.

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Speaker 2: Always good stories for people like that.

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Speaker 5: So with Don Cannon, no, you gotta do it right.

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Speaker 2: No, I'm gonna get to that point.

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Speaker 4: So I always feel like whenever there's a partnership, there's

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Speaker 4: always one person that's more out there a.

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Speaker 2: Lot of times, right, and then there's always one person that's.

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Speaker 4: More behind the scenes. So you might have heard of

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Speaker 4: DJ Drama pretty sure. DJ Drama legendary, Jangst the Grill.

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Speaker 5: Yeah, yeah, I'm.

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Speaker 4: Always been a legend for like, you know, as long

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Speaker 4: as I can remember. But it's partner Don Cannon. So

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Speaker 4: if you don't know Don Cannon, you probably heard the

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Speaker 4: drop Canon Canon.

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Speaker 5: We gotta do it right.

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Speaker 2: So you're from Philly originally, right, Yeah.

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Speaker 4: Yeah, So you guys came out here and started a

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Speaker 4: food called the Affiliates, right, Yes, Philadelphia moving to Atlanta, yes, sir.

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Speaker 5: So yeah, but it's not just you and Drama, right,

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Speaker 5: It was you, Drama and Sense.

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Speaker 2: There was some other members that we had as we

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Speaker 2: expanded as a DJ. The crew we we offspring from

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Speaker 2: the super Friends, which originally was like DJ Mars and

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Speaker 2: DJ Trauma the Legends of Atlanta first gotcha, we springboarded that.

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Speaker 4: So, I guess the best way to describe you DJ

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Speaker 4: songwriting and producer label on yes, sir, music.

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Speaker 2: Man across the board.

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Speaker 4: But and another thing is, you guys aren't really vocal

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Speaker 4: as far as like dancing in the videos and stuff

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Speaker 4: like that, but they actually have a very impressive record label.

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Speaker 4: It's one of the most impressive rostas headline by.

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Speaker 5: Little Uzi Bird, absolutely and right now.

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Speaker 2: So that's comparable with anybody right now.

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Speaker 5: Yeah, I put it up there.

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Speaker 6: Yeah, I mean, you can't go anywhere without hearing that

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Speaker 6: glamorous just those two.

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Speaker 5: You can't.

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Speaker 2: You can't.

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Speaker 5: I mean, and that's general, Like my kids know that

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Speaker 5: song and don't know that's all.

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Speaker 4: Because it's not like you know, little babies on quality Control.

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Speaker 4: What I'm saying, it's like it's branded.

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Speaker 2: Where they're late. Well is you probably didn't even know

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Speaker 2: what that intentionally, Yeah, because when we started, we really

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Speaker 2: wanted you know, when we started, really we had an

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Speaker 2: artist named Really the Kid and one of the things

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Speaker 2: we were doing. We were over shining the artists. We're

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Speaker 2: out in front, pushing it too much, and people don't

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Speaker 2: give a chance for the real time to come out.

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Speaker 2: So they're basically like, man, you're just front running, front running.

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Speaker 2: So we started this time. It's like, yo, let's just

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Speaker 2: be like the Rising Network. I know, y'all remember the

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Speaker 2: commercial where the person's out there and they just had

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Speaker 2: the network. We just always wanted to be the rising

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Speaker 2: Network to the artists. That way they can live on

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Speaker 2: their own, express their true talents without us being people saying, oh,

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Speaker 2: they just co signed it. That's why it's wanting and

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Speaker 2: that's what the attention was. And you know, it's a

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Speaker 2: gift in the curse because later on you have to

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Speaker 2: kind of push the name to give you know, the

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Speaker 2: effect of the housing Brandon. But you know later on,

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Speaker 2: you know, earlier it was just perfect. You know, Jack

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Speaker 2: can run around and do his things, and I don't

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Speaker 2: feel like we like, yes crutches, you know.

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Speaker 6: So the original, like I heard Drums say that, he

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Speaker 6: was saying, like, originally Generation Now was for artists who

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Speaker 6: weren't going to get the gangs, the grills, because that

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Speaker 6: was like major.

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Speaker 5: You had to be a major artist to get that.

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Speaker 6: And so who was like the first couple of artists

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Speaker 6: that you fought found, like, you know what, this would

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Speaker 6: be a great fit for generation now going forward.

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Speaker 2: Uh the first artist, honestly, we had two. So one

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Speaker 2: was Uzi Vert. One was skiing over the West Coast.

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Speaker 2: He was already an underground king. People loved him running around.

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Speaker 2: He was, you know, rapping, you know, different ciphers and stuff.

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Speaker 2: And then you know, Uzi was something I found be

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Speaker 2: on the road DJing in Atlantic City. I was riding

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Speaker 2: back from Atlantic City and I heard him on the radio.

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Speaker 2: I called the radio like, who is this kid? Like,

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Speaker 2: it's this new kid in Philly named Uzi Vert. Slid

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Speaker 2: right back to Philly. I need the meeting. He hooked

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Speaker 2: me up. I met with him in this dungeon, a

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Speaker 2: real dungeon and like many younger Philly and it was

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Speaker 2: just in there. He had his hoodie on, he was

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Speaker 2: playing records, all of them was fire. And then he

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Speaker 2: started telling me all the stuff he was listening to.

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Speaker 2: So by the time I got back to Atlanta, I

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Speaker 2: told Drama, I'm like yo, because we had stopped doing

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Speaker 2: the record label thing. For a little bit. He took

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Speaker 2: a job at death Jam. It was just learning the

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Speaker 2: ins and out to the business. And you know, through

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Speaker 2: through the trials, I was like drying, we should do

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Speaker 2: it again, bro right lighton Lake. Marrison is one of

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Speaker 2: our partners too, managing drama at the time. We just

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Speaker 2: made the collective. The most important thing in that whole

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Speaker 2: space with UZI was that the whole time we was

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Speaker 2: in Philly, he was acting like he who I was

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Speaker 2: or whatever. He's just quite so good. I tell Hi, John, like, yo,

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Speaker 2: start again. I showed his children, the kids, like, come on,

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Speaker 2: let's do it. He called me randomly like, Yo, you're

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Speaker 2: gonna sign me? And what man, what we're doing? Man?

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Speaker 2: What were done? You know what I mean, You're gonna

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Speaker 2: pop this thing off? Yeah, He's like, man, I know

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Speaker 2: what you do. I know what's going on. Let's get

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Speaker 2: to it. And that's what the most important thing I knew.

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Speaker 2: He was convicted, convinced that we team for him.

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Speaker 6: So a lot of I'm sure a lot of people

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Speaker 6: come to you trying to express their talent. Absolutely, what

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Speaker 6: are you looking for when you're trying to find an

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Speaker 6: artist to be that next person on generation?

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Speaker 5: Now?

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Speaker 6: Like you saw the conviction in Uzi, but in other artists,

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Speaker 6: just things that you're seeing and not seeing.

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Speaker 2: What are some of those me personally? Conviction? You know

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Speaker 2: what I mean, Because I'm convicted. I'm super passionate about music.

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Speaker 2: I mean if I don't have and this goes for anything,

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Speaker 2: if I'm dealing with people, you know, other parts and

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Speaker 2: other companies. I love conviction. The fact that you will

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Speaker 2: fight lions, tigers and bears to be in a position

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Speaker 2: that you always wanted to be just does something to me.

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Speaker 2: And that's what I see an artists. And you know,

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Speaker 2: some artists come convicted but aren't talented. But you know,

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Speaker 2: I'm always fighting for the passion and conviction for artists.

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Speaker 2: And the visions, like visionaries are very important to me

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Speaker 2: because we can we can go out here the dopest records,

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Speaker 2: but if you don't have a vision for where you're going,

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Speaker 2: I can't help you as an exec or. I can't

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Speaker 2: help you as a producer or executive producer because it

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Speaker 2: doesn't allow me to give you, you know, the the

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Speaker 2: nutrients to grow or the band aids. The fix was wrong.

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Speaker 2: So that's like my most important thing is just conviction

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Speaker 2: and being passionate about this, you know what I mean?

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Speaker 2: All right? So what we do this as far as

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Speaker 2: you actually being a label on the record?

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Speaker 4: Righting the business side of partnering with a label, HM,

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Speaker 4: let's start.

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Speaker 2: How does that look like? You have an endprint? You're

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Speaker 2: with Atlantic? Yeah? All right?

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Speaker 4: So you go to Atlantic, you say, you know, we

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Speaker 4: want to start this label. How do they give you

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Speaker 4: up front advanced money? It's like a partnership, Like, how

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Speaker 4: does this work.

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Speaker 2: Where you actually have a relationship with the label. So

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Speaker 2: how we started? At first we signed UZI as a

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Speaker 2: production company, so we went to get distribution helped from

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Speaker 2: the label. As we grew, we grew into a joint venture.

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Speaker 2: Obviously joint ventures you know, sharing profits fifty to fifty

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Speaker 2: and taking on, you know, the artists in the world together.

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Speaker 2: When you know, when you're a production company is kind

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Speaker 2: of like I do what I say, you know what

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Speaker 2: I mean, and y'all follow through And then you know,

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Speaker 2: in a joint venture with Atlantic, it's just you know,

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Speaker 2: we're putting our heads in together to build artists. We

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Speaker 2: still have control over the budgets. Sometimes it's advanced, sometimes

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Speaker 2: it's not. But mostly we don't get advances for signing

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Speaker 2: artists to the joint venture. It's to the artists solely,

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Speaker 2: you know, joint ventures. You know, normally you don't take

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Speaker 2: care of the financial.

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Speaker 4: Obligation, so the regul label will come in and help

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Speaker 4: financially the fund the infrastructure. Yeah, and that's the benefit

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Speaker 4: of actually doing as opposed to complete and completely independent.

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Speaker 2: Yeah, right, a motally plus you know, even the infrastructure,

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Speaker 2: Like we came with a whole infrastructure already, we had

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Speaker 2: in RNs in place, we had a general manager, we

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Speaker 2: had creatives already ready, So it was like a win

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Speaker 2: win for them. They just wanted to be in business

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Speaker 2: because we had the eye and the air for the

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Speaker 2: talent and you know, it's easier than you know, and

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Speaker 2: it's coming at you know the past five six years,

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Speaker 2: you know, maybe longer than that label was a bad word.

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Speaker 2: So it was like nobody wanted to sign to a label. So,

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Speaker 2: you know, just having an incubation it's a protection for

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Speaker 2: artists too to you know, I feel like you know,

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Speaker 2: somebody's caring about you know, they won't have to keep

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Speaker 2: going up the label to figure out how they can

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Speaker 2: get a video doing a budget. You know, people speak

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Speaker 2: speaking form and they can be creative.

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Speaker 5: When you started with Drum, right, and I think y'all

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Speaker 5: y'all had a situation asilum, yeah right, and then you

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Speaker 5: took a break obviously you went to work at dev

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Speaker 5: gym and came back. What's that conversation right? Right?

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Speaker 6: Because y'all started business and then y'all work partners anymore,

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Speaker 6: but we still remaining like a friendship or brotherhood.

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Speaker 5: And then did you need to have some convincing.

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Speaker 6: To say, all right, I have the situation, I think

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Speaker 6: we should do it bad?

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Speaker 5: Like what was that conversation right? To come back together?

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Speaker 2: It was a tough period because first and foremost, and

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Speaker 2: I said this before, it's very hard for friends and

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Speaker 2: business to mix, you know what I mean? So you know,

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Speaker 2: when I came to Atlanta, he was already moving. They

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Speaker 2: a little older than me, and he was already moving

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Speaker 2: in Atlanta. He had a name, So when I came down,

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Speaker 2: you know, he took me in like yo, you know,

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Speaker 2: I mean he talented partners and sense as well. And

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Speaker 2: in around two thousand and six we went to asylum

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Speaker 2: and we had a situation, but again we was front

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Speaker 2: running it, and you know, people were signing were just

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Speaker 2: being too in front of the idea of the artists,

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Speaker 2: you know what I mean. So then you know that

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Speaker 2: we had the raid that happened, yes, and that kind

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Speaker 2: of drove a wedge because at that time we didn't

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Speaker 2: know why was happening and what for all we knew

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Speaker 2: was we were young and hungry. We were booming in

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Speaker 2: the mixtape and breaking artists that wasn't ours, you know

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Speaker 2: what I mean. And honestly, I think that if we

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Speaker 2: had like a Kevin Lyles, we had like a Russell

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Speaker 2: Simmons or somebody to come put the arms like, yoall,

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Speaker 2: I see what y'all doing with the mixtape game. This

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Speaker 2: is how y'all turn it into a real business, or

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Speaker 2: this is how you start signing artist to yourself. You know,

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Speaker 2: I think that would have helped us a lot. But

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Speaker 2: I think that that raid drove a wedge because we

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Speaker 2: didn't know what the trust, you know, we had we

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Speaker 2: were going through. We had separate lawyers, financial stuff, so

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Speaker 2: we kind of pointing the fingers and so we separated.

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Speaker 2: And then you know, once we had a chance to

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Speaker 2: come back years later and sit down, the first thing

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Speaker 2: we was like, why aren't we mad at each other,

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Speaker 2: you know what I mean. So that's what happened, and

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Speaker 2: you know that's how we got back into the swing

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Speaker 2: of things of you know, honestly building a business.

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Speaker 6: So two things really clearly from a business standpoint, you

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Speaker 6: guys were building artists like if they got it, like

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Speaker 6: I said, you got against the grill, you were major

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Speaker 6: and it helped spread the growth of that artist. I

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Speaker 6: wonder like if labels were looking at like they were

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Speaker 6: trying to get their artists to be on and from

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Speaker 6: that standpoint, did you guys see it from your business

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Speaker 6: and like, you know what we're building all these artists,

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Speaker 6: we should we should have ours, Like let's really focus

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Speaker 6: on what we have to do. Like, was those two

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Speaker 6: things happened simultaneously.

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Speaker 2: Yeah, it was tricky because you know from two thousand

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Speaker 2: and three, you know our first I always tell the

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Speaker 2: story too. I think Drahn told it. Generation Now started

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Speaker 2: as a mixtape. Our first artist that we broke under

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Speaker 2: with Stack quote Joe Buttons and Kaye West. The second

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Speaker 2: one was Corey Gunns Joel Santana I think free Way right.

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Speaker 2: So as we were building, we got into a space

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Speaker 2: where mix tapes was just for everything else, and it

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Speaker 2: was like we was gett thanks for blowing up the artist.

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Speaker 2: You know. You know, the labels came in and they

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Speaker 2: used it as advice, but it was still a great

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Speaker 2: area and mixtapes because it was still like a ground

294
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Speaker 2: level marketing h scheme, you know what I mean. So

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Speaker 2: you know, we brought we brought some things to it

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Speaker 2: where we were taking one artist breaking them through mixtapes

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Speaker 2: and traditionally mixtapes was a bunch of songs from different artists.

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Speaker 2: If one catch then that's how they blew up. You know.

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Speaker 2: We were doing one whole mixtape with the artists, so

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Speaker 2: it looked like an album. So we were in the

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Speaker 2: you know, in the raised situation. We didn't understand because

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Speaker 2: a lot of the labels, it was a great area

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Speaker 2: for them, you know, they're locked into the RIAA, you know,

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Speaker 2: and it's just a lot of copyright things going on.

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Speaker 2: So it was, you know, we didn't know what were doing.

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Speaker 2: We were doing everything safe and you know, you know

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Speaker 2: from the jump positive and it turned into a negative

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Speaker 2: thing somewhere down the line, and you didn't understand. So

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Speaker 2: we're doing all as artists for you know, labels came

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Speaker 2: to us to break artists you know, it was no secret.

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Speaker 2: It was under the table, real label checks, you know,

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Speaker 2: and then you know it was an artist you know

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Speaker 2: that weren't they didn't get that chance. You know. We

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Speaker 2: remember like they the band are coming to see us

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Speaker 2: life and just just running in the pall wall and

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Speaker 2: just people just like acknowledging the brand and just it

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Speaker 2: turned into something so big that everybody wanted a part of.

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Speaker 2: Like you're saying, from the label standpoint or the independent standpoint,

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Speaker 2: it just it was there.

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Speaker 4: So let me ask you this. Some people don't know

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Speaker 4: what happened. I remember actually what happened. So it's like

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Speaker 4: ourselves with good family. Yeah, you guys got raised. We

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Speaker 4: had a situation. The Feds came and it was like

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Speaker 4: you selling mixtapes and you wouldn't.

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Speaker 2: Think that that would be like a federal investigation.

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Speaker 4: Yeah, what exactly can you explain exactly what happened with

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Speaker 4: that situation?

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Speaker 2: From my knowledge? And I still still did getting to

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Speaker 2: figure it out. But I think that Atlanta was really

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Speaker 2: big in bootlegging, so like a lot of movies, a

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Speaker 2: lot of CDs and stuff, and we have gotten so

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Speaker 2: big as a brand to get it bootlegging our cvs

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Speaker 2: and when they did an investigation, I think they were

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Speaker 2: looking into the CDs from a standpoint of John Legends

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Speaker 2: on the cover with these guys nos Barcolay's on the cover.

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Speaker 2: They're taking new artwork and put it on their album,

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Speaker 2: selling the album and it's not a mixtape because nobody

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Speaker 2: really picked up the mixtape. And I was like, yo,

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Speaker 2: Beyonce is really doing a drop for these guys, you

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Speaker 2: know what I'm saying. So that was where the great

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Speaker 2: area was, like you know, when they picked up I

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Speaker 2: think they picked up some bootletters. They had to see these,

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Speaker 2: and they asked them where they got them from, and

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Speaker 2: they said it from us, So they took it as

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Speaker 2: all the movies.

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Speaker 6: Yes, I was trying to figure like I saw it

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Speaker 6: was like Rico, I'm like, how do you get ak

348
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Speaker 6: I'm like that Force.

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Speaker 2: Wan's, Louis Vauton, pocketbooks.

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Speaker 5: All this.

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Speaker 2: They didn't even know. They just they probably coincidentally had

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Speaker 2: a gangst girls in they hand. It was like, where

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Speaker 2: are you getting this stuff from? And they was like,

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Speaker 2: we got it from down there. So they thought all

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Speaker 2: of that stuff came from us, because when we eventually

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Speaker 2: went to go get our stuff from the actual you

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Speaker 2: know the place where you know the parties have their stuff.

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Speaker 2: They had everything from fake uh metal detectors, persons, mountains. Yes,

359
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Speaker 2: that's a lot of stuff that they just confiscated, just

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Speaker 2: running in places and.

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Speaker 5: You're looking at the corner like the man, I'm just like.

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Speaker 2: C these they took, you know, all the computers and stuff.

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Speaker 2: So I think that the gray area again was the

364
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Speaker 2: fact that they thought everything came from us, and once

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Speaker 2: it was figured out, I think, like we always talk about,

366
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Speaker 2: it was just one kid. There was a huge familis.

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Speaker 2: He worked at the R and he was in there

368
00:19:06,160 --> 00:19:09,800
Speaker 2: adamantly showing them that we're not blue letters, like they

369
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Speaker 2: was planning it for the authorities, like, yo, no, listen,

370
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Speaker 2: these guys do this. They have this artist to do

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Speaker 2: all this, and they actually listen to the kid kid

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Speaker 2: like I still don't.

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Speaker 5: Know, I'm not saying and now gonna find him in

374
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Speaker 5: this interview is gonna do it.

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Speaker 2: He was just basically, you know, uh campaigning for us

376
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Speaker 2: around that time, and I think once they understood what

377
00:19:32,680 --> 00:19:35,560
Speaker 2: was going on, it was okay, this is these are

378
00:19:35,560 --> 00:19:39,120
Speaker 2: the good guys and and by law is still a

379
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Speaker 2: space where they can't really like they're the champions raise

380
00:19:43,240 --> 00:19:46,439
Speaker 2: their arms because it's still they're put in place to

381
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Speaker 2: protect the artists from copyright infringement and stuff. So it's

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Speaker 2: still like I think, so it's like, let's dissolve it

383
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Speaker 2: just kind of hopefully it goes under the character or whatever,

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Speaker 2: you know.

385
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Speaker 4: So all right, so moving along into a music game,

386
00:20:02,960 --> 00:20:10,679
Speaker 4: signing artists sign look signed Jay Rolo. From an outside perspective,

387
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Speaker 4: can you give us like a dummy's guides like an

388
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Speaker 4: artist kind of like a standard artist contract, we had

389
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Speaker 4: the terms three sixty a lot, you know, like multiple

390
00:20:18,480 --> 00:20:21,359
Speaker 4: album deal via up front advances and stuff like that,

391
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Speaker 4: Like what kind of what kind of what's a typical

392
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Speaker 4: artist deal that you know a new artist can expect

393
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Speaker 4: to get more regulated?

394
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Speaker 2: The difference now, I mean in the past three years.

395
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Speaker 2: I mean even with like somebody like twenty one Savage

396
00:20:35,680 --> 00:20:37,439
Speaker 2: and stuff, when they went into their deals, they went

397
00:20:37,560 --> 00:20:41,600
Speaker 2: in for master ownership. I say, he almost like something

398
00:20:42,840 --> 00:20:44,800
Speaker 2: it's crazy because he a smart dude. I remember him

399
00:20:44,840 --> 00:20:46,800
Speaker 2: coming to the studio and he was working with Metro

400
00:20:47,320 --> 00:20:49,680
Speaker 2: and we had a couple of side conos and he

401
00:20:49,800 --> 00:20:53,679
Speaker 2: was like really into like having ownership, and at that

402
00:20:53,800 --> 00:20:56,840
Speaker 2: time I didn't understand what he was saying, because it

403
00:20:56,880 --> 00:20:59,399
Speaker 2: was like, man, you sell artists, like, how is this

404
00:20:59,480 --> 00:21:02,159
Speaker 2: going to happen? But he got so hot that, you

405
00:21:02,200 --> 00:21:03,800
Speaker 2: know what I mean, he wound up getting that type

406
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Speaker 2: of deal. Now you're seeing artists going for that, owning,

407
00:21:09,320 --> 00:21:14,120
Speaker 2: owning parts of their masters, owning their whole masters. People

408
00:21:14,240 --> 00:21:17,400
Speaker 2: doing licensed deals where a lot of that's popular now,

409
00:21:17,400 --> 00:21:19,800
Speaker 2: where people are just licensing a project for a certain

410
00:21:19,840 --> 00:21:22,200
Speaker 2: around of years and getting it back after they're done.

411
00:21:23,160 --> 00:21:25,040
Speaker 2: You got three sixty deals. I don't know if too

412
00:21:25,040 --> 00:21:27,080
Speaker 2: many people know about three sixty deals, but they're just

413
00:21:27,119 --> 00:21:31,440
Speaker 2: a they're just you know, with labels, you know, and

414
00:21:31,600 --> 00:21:36,520
Speaker 2: dummy terms. Look at coverage over everything. So like if

415
00:21:36,560 --> 00:21:38,399
Speaker 2: you blow up in a movie, they want to piece,

416
00:21:39,160 --> 00:21:41,800
Speaker 2: you know, get the commercial.

417
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Speaker 5: Deals on tours, merchandizing.

418
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Speaker 2: Yeah, and you know their deals that some people call

419
00:21:47,840 --> 00:21:50,879
Speaker 2: bad because people don't want them and everybody's business. Some

420
00:21:50,920 --> 00:21:54,560
Speaker 2: people think it's good. I mean, it's definitely protection on

421
00:21:55,119 --> 00:21:58,159
Speaker 2: a label side, because if you get into a space

422
00:21:58,200 --> 00:22:01,040
Speaker 2: where you're blowing this artists up and making the biggest

423
00:22:01,119 --> 00:22:03,119
Speaker 2: artists in the world, but then they go on and

424
00:22:03,160 --> 00:22:06,400
Speaker 2: do movies, you're only in the catalog business. Now you're

425
00:22:06,440 --> 00:22:09,399
Speaker 2: not in you know, the movie business with them or

426
00:22:09,440 --> 00:22:12,800
Speaker 2: the sneaker deal business. I'm always that person because I'm

427
00:22:12,880 --> 00:22:17,000
Speaker 2: always sharing and it's all about you know, not abusing it,

428
00:22:17,119 --> 00:22:20,840
Speaker 2: but being a part where you're sharing the wealth. You know,

429
00:22:21,359 --> 00:22:23,639
Speaker 2: my business with you guys. I want you guys to

430
00:22:24,040 --> 00:22:28,960
Speaker 2: get y'all rightfully own peace. There's a contract, is you know?

431
00:22:29,840 --> 00:22:31,720
Speaker 2: I want to now, Like obviously you've been in a game.

432
00:22:31,760 --> 00:22:34,280
Speaker 2: You've seen a lot of artists. Are you starting to

433
00:22:34,320 --> 00:22:36,800
Speaker 2: see them become more aware? Like the younger talent are

434
00:22:36,800 --> 00:22:41,840
Speaker 2: becoming more aware. They're becoming more financially literate, only because

435
00:22:42,240 --> 00:22:46,080
Speaker 2: the access you know what I mean social media or YouTube,

436
00:22:46,280 --> 00:22:51,080
Speaker 2: like the access to find out what you can do

437
00:22:51,680 --> 00:22:55,119
Speaker 2: to just cut back on certain spendings. You know what

438
00:22:55,240 --> 00:22:58,800
Speaker 2: to invest in, how to make money, how to get

439
00:22:58,840 --> 00:23:02,280
Speaker 2: the right deal. How forward to being up a hand

440
00:23:02,320 --> 00:23:03,840
Speaker 2: all the time? You know a lot of these deals

441
00:23:03,880 --> 00:23:06,760
Speaker 2: in the past you have I hired a lawyer, and

442
00:23:06,800 --> 00:23:09,080
Speaker 2: a lawyer will tell you, hey, I pushed as far

443
00:23:09,080 --> 00:23:11,160
Speaker 2: as I can go with this deal. You can take

444
00:23:11,200 --> 00:23:13,960
Speaker 2: it at five hundred grand, I'll leave it. I can't

445
00:23:13,960 --> 00:23:16,320
Speaker 2: get you a million that you really want. And then

446
00:23:16,440 --> 00:23:19,760
Speaker 2: some people will take it, but now people are like, hey,

447
00:23:19,800 --> 00:23:21,560
Speaker 2: I'll do it on my own and I'll just go

448
00:23:21,960 --> 00:23:25,560
Speaker 2: indeed distribution, I'll go get the million dollars. So many

449
00:23:26,160 --> 00:23:28,520
Speaker 2: people that's in the positive. The indie artists, you know

450
00:23:28,520 --> 00:23:31,080
Speaker 2: what I mean that we see now, like you know,

451
00:23:31,200 --> 00:23:35,320
Speaker 2: Bpires is indy, Tori's indie. Now, a lot of cats

452
00:23:35,359 --> 00:23:38,520
Speaker 2: are just you know, going for what they know in

453
00:23:38,520 --> 00:23:40,840
Speaker 2: that business because they know that they don't want to

454
00:23:40,880 --> 00:23:45,480
Speaker 2: lose any you know, lose any leverage or lose party assets,

455
00:23:45,880 --> 00:23:49,560
Speaker 2: you know, being signed to a label. M hm, So Jack,

456
00:23:50,960 --> 00:23:55,320
Speaker 2: how did that? Uh? Jack Harlow was brought to us

457
00:23:55,720 --> 00:23:59,880
Speaker 2: and we were we were in the room at the studio,

458
00:24:00,080 --> 00:24:02,840
Speaker 2: I believe it was the office he came in and

459
00:24:03,480 --> 00:24:06,359
Speaker 2: for some reason we always they caught in this. It's

460
00:24:06,440 --> 00:24:13,240
Speaker 2: the conviction. This guy comes in totally convicted, well versed

461
00:24:14,359 --> 00:24:18,199
Speaker 2: in music, and then his language was different, like what

462
00:24:18,320 --> 00:24:23,720
Speaker 2: he was saying it was like, bro, thirty, are you eighteen?

463
00:24:23,760 --> 00:24:24,080
Speaker 5: Forty?

464
00:24:24,160 --> 00:24:28,760
Speaker 2: Are you eighteen? Like he knows every little piece of

465
00:24:29,560 --> 00:24:32,240
Speaker 2: information that he needs to go to the next level.

466
00:24:32,359 --> 00:24:36,720
Speaker 2: And that's where I was sold on. The music came

467
00:24:36,840 --> 00:24:40,600
Speaker 2: second to me, honestly because I didn't even want to

468
00:24:40,600 --> 00:24:43,040
Speaker 2: hear it. Once I was hearing what he had in

469
00:24:43,080 --> 00:24:46,240
Speaker 2: his brain and where he was going, I was like, oh,

470
00:24:46,640 --> 00:24:48,959
Speaker 2: you can park right now. We can try to make

471
00:24:49,000 --> 00:24:51,639
Speaker 2: this work, you know. So you know the same thing

472
00:24:51,680 --> 00:24:54,760
Speaker 2: with Drama. And we just loved his conviction the music,

473
00:24:54,880 --> 00:24:57,200
Speaker 2: and the music was second, but it was always dope.

474
00:24:57,640 --> 00:25:02,639
Speaker 2: We just knew that meeting that he knew everything he

475
00:25:02,720 --> 00:25:05,919
Speaker 2: came from and everywhere he was going. That was that

476
00:25:06,040 --> 00:25:06,920
Speaker 2: was important for us.

477
00:25:07,640 --> 00:25:09,480
Speaker 5: So he was brought to you. Was he familiar with

478
00:25:09,560 --> 00:25:10,080
Speaker 5: your guys work?

479
00:25:10,160 --> 00:25:11,679
Speaker 6: I know he's so young, but I mean thinking like

480
00:25:11,680 --> 00:25:14,679
Speaker 6: Lord Louisville, Kentucky, does he know Dogy?

481
00:25:14,800 --> 00:25:16,840
Speaker 5: It really is that he knows drumas.

482
00:25:16,480 --> 00:25:19,119
Speaker 2: He knows who I am. But I think, and I

483
00:25:19,200 --> 00:25:22,359
Speaker 2: might be wrong, I wish, I hope you he makes

484
00:25:22,359 --> 00:25:25,679
Speaker 2: a statement on it. I think he was really sold

485
00:25:25,680 --> 00:25:28,240
Speaker 2: on the fact that DJ Drama he was going to

486
00:25:28,280 --> 00:25:30,520
Speaker 2: be a part of that legacy, you know what I mean,

487
00:25:30,840 --> 00:25:32,960
Speaker 2: and whatever came from it. You know what I mean,

488
00:25:34,240 --> 00:25:37,119
Speaker 2: because I know that that's what people come from. You know,

489
00:25:37,320 --> 00:25:39,439
Speaker 2: a lot of the time, Drama is the face of

490
00:25:39,480 --> 00:25:42,600
Speaker 2: the company. So I know that growing up when they

491
00:25:42,640 --> 00:25:45,040
Speaker 2: hear these tapes and what he's done as a billboard

492
00:25:45,160 --> 00:25:47,439
Speaker 2: for a lot of these artists. Everybody wants to be

493
00:25:47,440 --> 00:25:50,360
Speaker 2: a part of that, you know what I mean, they

494
00:25:50,440 --> 00:25:53,520
Speaker 2: know who I am. It's like almost like you know,

495
00:25:53,640 --> 00:25:56,960
Speaker 2: Batman or Robbin type of thing for them, you know,

496
00:25:57,160 --> 00:25:59,920
Speaker 2: And that's not how it looks, but that's how artists happened,

497
00:26:00,200 --> 00:26:02,080
Speaker 2: and that's I'm cool with that, and I think that's

498
00:26:02,080 --> 00:26:03,840
Speaker 2: where he was stuck on. So when he had to

499
00:26:03,920 --> 00:26:10,000
Speaker 2: meet and it was like, oh shit, be good and

500
00:26:10,080 --> 00:26:12,280
Speaker 2: he knew it. He did. He knew walking out of

501
00:26:12,320 --> 00:26:14,240
Speaker 2: there who he wanted to be signed to. You know,

502
00:26:14,280 --> 00:26:17,760
Speaker 2: he had meetings with everybody, but he he came there,

503
00:26:17,840 --> 00:26:20,160
Speaker 2: he was like, this is it. I know how I'm

504
00:26:20,160 --> 00:26:21,200
Speaker 2: getting to the next level.

505
00:26:21,400 --> 00:26:23,919
Speaker 6: And y'all in a very unique position because you're the

506
00:26:23,960 --> 00:26:26,040
Speaker 6: label owners, but y'all also.

507
00:26:25,880 --> 00:26:29,320
Speaker 5: Make the music. Yep, And so I mean you play

508
00:26:29,359 --> 00:26:31,080
Speaker 5: both roles when you're signing artists.

509
00:26:31,160 --> 00:26:33,560
Speaker 6: Is that typical for any artists that you sound like

510
00:26:33,600 --> 00:26:35,320
Speaker 6: you guys are going to make the music or you're

511
00:26:35,320 --> 00:26:37,440
Speaker 6: going to go out and try to find production, which

512
00:26:37,480 --> 00:26:39,439
Speaker 6: is obviously going to be a different cause if you go.

513
00:26:40,359 --> 00:26:43,560
Speaker 2: As we're working like Uzzi came in. He had some

514
00:26:43,600 --> 00:26:45,320
Speaker 2: people that he was working with, but he didn't have

515
00:26:45,560 --> 00:26:48,439
Speaker 2: a machine, you know what I mean. Jack came in

516
00:26:48,480 --> 00:26:50,360
Speaker 2: with a machine. He came in with a guy named

517
00:26:50,359 --> 00:26:52,159
Speaker 2: two for one. It was his metro, you know what

518
00:26:52,200 --> 00:26:55,280
Speaker 2: I mean. And they they already had their sound. So

519
00:26:55,320 --> 00:26:57,520
Speaker 2: it was more like you know, putting some icing on

520
00:26:57,520 --> 00:27:01,920
Speaker 2: the cake, developing on the outside and kind of intruding.

521
00:27:02,119 --> 00:27:04,679
Speaker 2: You know, a lot of companies, a lot of you know, producers,

522
00:27:04,760 --> 00:27:08,240
Speaker 2: they intrude and separate what was there. I don't know

523
00:27:08,280 --> 00:27:10,480
Speaker 2: for what reasons. Some people get in the space where

524
00:27:11,160 --> 00:27:15,679
Speaker 2: they want to control it. Some people get greedy, you

525
00:27:15,680 --> 00:27:21,720
Speaker 2: know what I mean. So, but nonetheless, every artist is different.

526
00:27:21,840 --> 00:27:23,959
Speaker 2: We signed the kids, said he now, he came in

527
00:27:24,760 --> 00:27:27,080
Speaker 2: with a sound. He has a team of producers, you

528
00:27:27,080 --> 00:27:28,960
Speaker 2: know what I mean, And I help where I can,

529
00:27:29,320 --> 00:27:32,560
Speaker 2: you know what I mean. Kluminati is another artist. She's

530
00:27:32,560 --> 00:27:35,760
Speaker 2: a super big following on social media. She doesn't have

531
00:27:35,880 --> 00:27:38,560
Speaker 2: a machine around her to do it, so we have

532
00:27:38,680 --> 00:27:40,679
Speaker 2: to come in and kind of like make the music.

533
00:27:41,240 --> 00:27:44,600
Speaker 2: We signed an R and B sensation Carvena. She came

534
00:27:44,680 --> 00:27:49,480
Speaker 2: in masterful, but still needed a machine to help her

535
00:27:49,760 --> 00:27:51,680
Speaker 2: make the sound. You know, let me ask you this,

536
00:27:52,240 --> 00:27:53,760
Speaker 2: let's have this tech conversation.

537
00:27:55,119 --> 00:27:57,040
Speaker 4: When did when you want to talk about the AD

538
00:27:57,160 --> 00:28:00,399
Speaker 4: But when did you get heavily involved in tech or

539
00:28:00,440 --> 00:28:01,320
Speaker 4: you always tech?

540
00:28:02,240 --> 00:28:05,520
Speaker 2: It's something I grew up in. I always tell this

541
00:28:05,640 --> 00:28:08,119
Speaker 2: story again. I was five years old, I did my

542
00:28:08,160 --> 00:28:11,120
Speaker 2: first wedding we jam. At two years old, I got

543
00:28:11,280 --> 00:28:14,919
Speaker 2: my first turntables. My uncle games to me. You know,

544
00:28:16,119 --> 00:28:18,639
Speaker 2: some people just called me a prodigy. I always was

545
00:28:18,680 --> 00:28:20,359
Speaker 2: in it. But you know when my mom used to

546
00:28:20,400 --> 00:28:25,480
Speaker 2: get computers like Heroy Packard at at like nine years old,

547
00:28:25,520 --> 00:28:27,879
Speaker 2: ten years old, I was in there figuring with the

548
00:28:27,960 --> 00:28:31,400
Speaker 2: c dot command backslash, trying to figure it out. So

549
00:28:31,800 --> 00:28:35,159
Speaker 2: I was always into the tech space, and as I

550
00:28:35,200 --> 00:28:40,960
Speaker 2: grew it just always was equipment tech, computer tech, you

551
00:28:41,000 --> 00:28:46,400
Speaker 2: know what I'm saying. And even even two thousand and seven,

552
00:28:46,960 --> 00:28:49,880
Speaker 2: I was one of the first DJs to have an app.

553
00:28:51,000 --> 00:28:53,680
Speaker 2: I had an app. It was real like my name,

554
00:28:54,120 --> 00:28:58,360
Speaker 2: like John Cannon, you know what I'm saying. So the

555
00:28:58,400 --> 00:29:01,440
Speaker 2: actual the actual app just showed the events I was

556
00:29:01,800 --> 00:29:04,920
Speaker 2: doing at where you can find the tapes because we

557
00:29:05,040 --> 00:29:08,720
Speaker 2: still have some at that time where you can pull

558
00:29:08,800 --> 00:29:11,720
Speaker 2: up on me. And then that grew until uh, you

559
00:29:11,760 --> 00:29:14,520
Speaker 2: know a YouTube series I did call Studio Rats, and

560
00:29:14,560 --> 00:29:16,440
Speaker 2: I was basically a lot of people in the studio

561
00:29:17,080 --> 00:29:20,000
Speaker 2: just actually seeing us work and do certain things. So

562
00:29:20,080 --> 00:29:23,040
Speaker 2: the tech just grew with me. Even in my home.

563
00:29:23,120 --> 00:29:28,080
Speaker 2: It's like iPad control everything, iPhone control everything, just all

564
00:29:28,160 --> 00:29:32,280
Speaker 2: tech stuff. I'm into every new plug and bst that's

565
00:29:32,320 --> 00:29:35,960
Speaker 2: coming out on computers. I have to have every gadget,

566
00:29:36,000 --> 00:29:38,440
Speaker 2: every Apple computer that drops, I have it. If I

567
00:29:38,480 --> 00:29:41,040
Speaker 2: need a PC, I'll buy it if I need. You know,

568
00:29:41,640 --> 00:29:44,120
Speaker 2: I got little cameras I just bought like a pandemic.

569
00:29:44,920 --> 00:29:47,280
Speaker 2: But every gadget in the world, I didn't even need it.

570
00:29:47,720 --> 00:29:51,120
Speaker 2: But you know, I got pivot where you change the camera.

571
00:29:51,160 --> 00:29:55,200
Speaker 2: I don't even feel myself. I just I'm into technical

572
00:29:56,080 --> 00:29:59,080
Speaker 2: technology just kills just I love it.

573
00:29:59,240 --> 00:30:01,440
Speaker 6: How about the develop in process, I mean, obviously he

574
00:30:01,440 --> 00:30:03,920
Speaker 6: said you had the app and I know tomorrow is now.

575
00:30:04,280 --> 00:30:06,600
Speaker 6: Were you super involved in development process or was it

576
00:30:06,760 --> 00:30:09,000
Speaker 6: just the idea and let me have a team build

577
00:30:09,000 --> 00:30:09,320
Speaker 6: it up.

578
00:30:09,640 --> 00:30:12,760
Speaker 2: Well, my fiance Kla it was actually her idea, but

579
00:30:12,880 --> 00:30:14,640
Speaker 2: she knew that I was into tech, so when we

580
00:30:14,720 --> 00:30:18,880
Speaker 2: came together to build it, we were heavily involved. Like

581
00:30:19,200 --> 00:30:21,760
Speaker 2: I went out on a deep, deep dive trying to

582
00:30:21,840 --> 00:30:25,320
Speaker 2: find developers. Like a deep dive, I went into the

583
00:30:25,360 --> 00:30:28,400
Speaker 2: black markets looking for the best people, like because I

584
00:30:28,400 --> 00:30:31,200
Speaker 2: had I had some people where we first started, we

585
00:30:31,240 --> 00:30:34,120
Speaker 2: paid some money to app then they really didn't do anything.

586
00:30:34,880 --> 00:30:35,640
Speaker 5: We've been there on that road.

587
00:30:35,720 --> 00:30:37,720
Speaker 2: It was like, you know, it was like a fake

588
00:30:37,760 --> 00:30:39,440
Speaker 2: shell whatever it was, you know what I mean. So

589
00:30:39,480 --> 00:30:43,600
Speaker 2: I was like I brought it to the table, and

590
00:30:43,680 --> 00:30:45,640
Speaker 2: I felt like I didn't want it to be a

591
00:30:45,720 --> 00:30:49,760
Speaker 2: disappointment to us if I didn't find somebody, really, because

592
00:30:49,760 --> 00:30:51,560
Speaker 2: I could really stuck with the guy like, man, you know,

593
00:30:51,960 --> 00:30:54,320
Speaker 2: do this right. You know, it's like, you know what,

594
00:30:54,400 --> 00:30:56,240
Speaker 2: let me skip past this. I'm gonna find somebody that

595
00:30:56,360 --> 00:30:58,720
Speaker 2: really knows how to do this. So then we we

596
00:30:58,760 --> 00:31:03,520
Speaker 2: got involved with a company and it actually helped us

597
00:31:03,680 --> 00:31:06,320
Speaker 2: and walked us through this. This Actually the company was

598
00:31:06,360 --> 00:31:09,280
Speaker 2: structured well to where we were in the workings of it,

599
00:31:09,360 --> 00:31:12,800
Speaker 2: seeing you know, screens and just being very involved in

600
00:31:12,880 --> 00:31:16,000
Speaker 2: hands on. I won't say we were so deep into

601
00:31:16,040 --> 00:31:19,600
Speaker 2: the coding part. I mean we were in a lot

602
00:31:19,640 --> 00:31:23,800
Speaker 2: of the building process for like almost eleven twelve months.

603
00:31:24,560 --> 00:31:27,280
Speaker 5: So when did the vision for tomorrow come about? What

604
00:31:27,440 --> 00:31:27,880
Speaker 5: inspired it.

605
00:31:29,480 --> 00:31:31,800
Speaker 2: It was a vision that was brought by my fiance.

606
00:31:32,840 --> 00:31:36,640
Speaker 2: You know, she was really really heavy into helping creatives

607
00:31:36,800 --> 00:31:39,560
Speaker 2: and I was as well. So when we collided, it

608
00:31:39,640 --> 00:31:43,720
Speaker 2: was basically like, we need this idea to help the world.

609
00:31:43,840 --> 00:31:46,160
Speaker 2: You know, I've run into many people. I mean, you

610
00:31:46,200 --> 00:31:49,000
Speaker 2: know that's my experience. I'm kind of like the og

611
00:31:49,160 --> 00:31:50,800
Speaker 2: they would call it, you know what I mean. If

612
00:31:50,840 --> 00:31:53,360
Speaker 2: you guys was coming to me at sneaker Con or

613
00:31:53,600 --> 00:31:57,120
Speaker 2: you know, culture con or whatever asking how you start

614
00:31:57,160 --> 00:31:59,840
Speaker 2: a podcast, you know what I mean, I couldn't give

615
00:31:59,840 --> 00:32:02,160
Speaker 2: you the answers, you know what I mean. And I

616
00:32:02,200 --> 00:32:05,640
Speaker 2: needed to have answers for people in the music industry,

617
00:32:06,040 --> 00:32:08,640
Speaker 2: So how you can get your projects done, how you

618
00:32:08,640 --> 00:32:11,440
Speaker 2: can get to the next level. I can always do

619
00:32:11,600 --> 00:32:15,640
Speaker 2: a million stage presents at you know, south By Southwest

620
00:32:15,640 --> 00:32:18,520
Speaker 2: and tell everybody, man, just keep working, man, God going

621
00:32:18,600 --> 00:32:20,600
Speaker 2: have your path, you know what I mean. But there's

622
00:32:20,640 --> 00:32:22,800
Speaker 2: so much other stuff that you have to do, and

623
00:32:22,840 --> 00:32:24,920
Speaker 2: that that's a common answer for all of us as

624
00:32:24,920 --> 00:32:27,480
Speaker 2: we go on stage. Man, we just worked hard, and

625
00:32:27,600 --> 00:32:29,560
Speaker 2: you know you keep working hard. The hard work won't

626
00:32:29,560 --> 00:32:32,960
Speaker 2: pay off, but it's more to it. So with this idea,

627
00:32:33,520 --> 00:32:36,440
Speaker 2: it was. It started out, as you know, a broad

628
00:32:36,560 --> 00:32:39,280
Speaker 2: situation where we wanted all creatives. You know, we started

629
00:32:39,880 --> 00:32:42,640
Speaker 2: where we were creating a marketplace for if you want

630
00:32:42,640 --> 00:32:44,960
Speaker 2: to dja a wedding, or you wanted to be a

631
00:32:45,000 --> 00:32:49,560
Speaker 2: photographer for podcasts or whatever. And as I was moving

632
00:32:49,960 --> 00:32:53,040
Speaker 2: into the world and into the space, especially after we

633
00:32:53,080 --> 00:32:56,120
Speaker 2: did Breakfast Club, a lot of people it was like, yeah, yeah,

634
00:32:56,160 --> 00:32:58,880
Speaker 2: we understand, but I want to be in music. It's

635
00:32:58,880 --> 00:33:02,120
Speaker 2: everybody's your dream. Everybody wants to be in some type

636
00:33:02,120 --> 00:33:05,440
Speaker 2: of entertainment. So something clicked one day we woke up

637
00:33:05,440 --> 00:33:07,120
Speaker 2: and click, it was like, yo, we need to hone

638
00:33:07,120 --> 00:33:11,040
Speaker 2: in a space and it was the music industry. And

639
00:33:11,640 --> 00:33:14,400
Speaker 2: that's where the whole idea came from. So what does

640
00:33:14,440 --> 00:33:16,960
Speaker 2: that is the app do? The app is a marketplace

641
00:33:16,960 --> 00:33:19,360
Speaker 2: for creatives to find.

642
00:33:19,120 --> 00:33:22,360
Speaker 5: Work, to freelancers, Yeah, freelancers.

643
00:33:22,560 --> 00:33:27,760
Speaker 4: So it's like producer, songwriter, if you're looking for that,

644
00:33:28,840 --> 00:33:31,760
Speaker 4: go on there and find you.

645
00:33:32,040 --> 00:33:34,400
Speaker 2: And it's like people all over the world. Yes, so

646
00:33:34,600 --> 00:33:36,200
Speaker 2: a lot of this stuff is remote, so it's all

647
00:33:36,200 --> 00:33:38,800
Speaker 2: over the world. We did a basis in Atlanta where

648
00:33:39,440 --> 00:33:41,960
Speaker 2: a lot of creatives town like people are starting to

649
00:33:41,960 --> 00:33:43,480
Speaker 2: find remote work because you know, a lot of this

650
00:33:43,560 --> 00:33:46,440
Speaker 2: stuff is remote already. Like you know, as we move on,

651
00:33:46,480 --> 00:33:48,000
Speaker 2: a lot of people don't have studios, a lot of

652
00:33:48,000 --> 00:33:50,280
Speaker 2: people don't have you know, houses, like you guys have

653
00:33:50,400 --> 00:33:54,280
Speaker 2: to do certain things. So you know, in the remote space,

654
00:33:54,800 --> 00:33:57,560
Speaker 2: it's the best space for us. You know, I've seen it. Virgil,

655
00:33:57,840 --> 00:33:59,520
Speaker 2: you know, one time we were talking, he was like,

656
00:34:01,000 --> 00:34:03,600
Speaker 2: rest in, Peter Virgil. He was like, Yo, my office

657
00:34:03,680 --> 00:34:06,200
Speaker 2: is walking down the street. I'm on the phone, thirty

658
00:34:06,200 --> 00:34:07,920
Speaker 2: million dollars deal, walking down the street. I'm gonna be

659
00:34:08,000 --> 00:34:09,680
Speaker 2: three million dollar deal. And he would just pop up

660
00:34:09,680 --> 00:34:13,200
Speaker 2: at cafes and like hotels, like and just that made

661
00:34:13,239 --> 00:34:17,359
Speaker 2: his office. So being remote it's like very important. So

662
00:34:17,600 --> 00:34:21,160
Speaker 2: you know, you can go on the app, create a portfolio,

663
00:34:21,400 --> 00:34:23,880
Speaker 2: show your work on there. And it's also for clients

664
00:34:23,920 --> 00:34:27,040
Speaker 2: that want to find things. You know, I'm often looking

665
00:34:27,080 --> 00:34:31,279
Speaker 2: for you know, photographers, videographers for certain projects, for my artists,

666
00:34:32,520 --> 00:34:37,760
Speaker 2: you know, all kinds of stuff. It's like, yeah, it's definitely.

667
00:34:37,800 --> 00:34:40,319
Speaker 2: It's a little different from fiber because if you look

668
00:34:40,360 --> 00:34:43,479
Speaker 2: at fiber, it's so broad. Again, it doesn't hone in things.

669
00:34:43,480 --> 00:34:43,680
Speaker 5: I know.

670
00:34:43,760 --> 00:34:48,400
Speaker 2: They have a drop down screen for music and entertainment

671
00:34:48,400 --> 00:34:51,160
Speaker 2: and stuff. But it's a little bit too broad, you

672
00:34:51,200 --> 00:34:53,560
Speaker 2: know what I mean. It's just like it almost feels

673
00:34:53,600 --> 00:34:56,479
Speaker 2: like it's a one stop shop. It's like you get

674
00:34:56,600 --> 00:35:00,759
Speaker 2: one out for one job. Over with this one. We're

675
00:35:00,760 --> 00:35:03,920
Speaker 2: building a community. So it's like we're all in there

676
00:35:04,640 --> 00:35:07,320
Speaker 2: helping and growing together. You know, something that's just not

677
00:35:07,400 --> 00:35:09,279
Speaker 2: I got a producer to do one song about it.

678
00:35:09,520 --> 00:35:13,840
Speaker 2: You know. It's just a continuous network of network. Absolutely absolutely.

679
00:35:14,120 --> 00:35:16,720
Speaker 5: So from from a business standpoint, if I'm a client

680
00:35:16,800 --> 00:35:20,640
Speaker 5: and I'm looking for a photographer videographer, I booked them.

681
00:35:21,520 --> 00:35:24,160
Speaker 6: The company is a booking fee, and how does that work,

682
00:35:24,160 --> 00:35:25,520
Speaker 6: how does the business structure work?

683
00:35:25,680 --> 00:35:28,960
Speaker 2: Pays through the app? And what I like about it is,

684
00:35:29,160 --> 00:35:32,400
Speaker 2: you know, our model was to get paid super fast.

685
00:35:32,400 --> 00:35:35,239
Speaker 2: That's what the name Tomorrow came from. Get paid, you know,

686
00:35:35,440 --> 00:35:37,840
Speaker 2: get paid these eases tomorrow And a lot of times

687
00:35:37,880 --> 00:35:40,160
Speaker 2: creatives to go through social media and get on their

688
00:35:40,200 --> 00:35:43,440
Speaker 2: d ms and they never get paid, you know what

689
00:35:43,440 --> 00:35:45,239
Speaker 2: I'm saying. Or they got to chase somebody down, or

690
00:35:45,239 --> 00:35:48,160
Speaker 2: it's just not real business. So we try to, you know,

691
00:35:48,320 --> 00:35:50,560
Speaker 2: in the in the workings of the app, figure out

692
00:35:50,920 --> 00:35:54,520
Speaker 2: what's how can we make it like an escrow type

693
00:35:54,520 --> 00:35:57,440
Speaker 2: of situation where the money sits until you click the

694
00:35:57,600 --> 00:36:00,680
Speaker 2: job done and that money goes to account. So that's

695
00:36:00,680 --> 00:36:02,960
Speaker 2: how the paid you know, that's how the pay structure is.

696
00:36:03,120 --> 00:36:07,160
Speaker 2: And I was really happy about that because our whole

697
00:36:07,200 --> 00:36:09,560
Speaker 2: time making that was, like, bro, one of the pain

698
00:36:09,640 --> 00:36:12,440
Speaker 2: points is getting people paid fast and getting people paid.

699
00:36:13,239 --> 00:36:15,040
Speaker 2: People don't get paid a lot, you know what I mean.

700
00:36:15,440 --> 00:36:19,560
Speaker 4: So so let's say a producer charges a thousand all

701
00:36:19,600 --> 00:36:23,920
Speaker 4: supports be you take a percentage of that thousand market research.

702
00:36:25,600 --> 00:36:27,920
Speaker 5: The depth is guy, that's really in.

703
00:36:28,840 --> 00:36:32,480
Speaker 4: My way, it's like six and twelve percent. I believe

704
00:36:32,520 --> 00:36:36,120
Speaker 4: like a tiered system based on a variety of different things.

705
00:36:38,080 --> 00:36:43,720
Speaker 5: Right, yes, sir, oay, shout out to the research department.

706
00:36:45,600 --> 00:36:51,480
Speaker 2: Research, So okay, is it launched already? Yes, it's launched.

707
00:36:51,520 --> 00:36:55,759
Speaker 2: It's been launched almost. I think we're in close to

708
00:36:55,840 --> 00:37:00,759
Speaker 2: eighteen months. They've already launched. Awesome, Bro, awesome. We get

709
00:37:00,880 --> 00:37:02,520
Speaker 2: a lot of downloads every day. We've got a lot

710
00:37:02,520 --> 00:37:05,560
Speaker 2: of people working through there. People just hit me up, like, Bro,

711
00:37:05,640 --> 00:37:06,160
Speaker 2: I need.

712
00:37:07,760 --> 00:37:08,880
Speaker 5: Build something for you.

713
00:37:10,320 --> 00:37:13,920
Speaker 2: It's still like you know, in an educational space, it's

714
00:37:14,040 --> 00:37:19,080
Speaker 2: always trying to get people to get get in a

715
00:37:19,120 --> 00:37:22,880
Speaker 2: space of here is the problem. You can use it,

716
00:37:23,560 --> 00:37:26,799
Speaker 2: don't hit me. Hey man, you know anybody I can

717
00:37:26,840 --> 00:37:31,600
Speaker 2: find every time, it's a one space where you can go. So,

718
00:37:32,160 --> 00:37:35,799
Speaker 2: I mean that's my main thing in education. This is

719
00:37:35,880 --> 00:37:39,960
Speaker 2: just getting what I'm seeing, getting people to stop being dams.

720
00:37:39,960 --> 00:37:42,680
Speaker 2: Like Yo, I'm in Dallas, I'm looking for a hairdresser

721
00:37:42,760 --> 00:37:46,040
Speaker 2: for my video. But I'm trying to stop that. You

722
00:37:46,040 --> 00:37:46,560
Speaker 2: know what I'm saying.

723
00:37:46,719 --> 00:37:49,120
Speaker 5: What's the number one request to profession that you see

724
00:37:49,120 --> 00:37:49,919
Speaker 5: and on the app as well?

725
00:37:50,320 --> 00:37:53,520
Speaker 2: Producer. I don't know that's because I'm a producer, but

726
00:37:53,560 --> 00:37:57,120
Speaker 2: that's the most that I'm seeing. You know. I believe

727
00:37:57,160 --> 00:37:59,600
Speaker 2: if I was a videographer and I was in the

728
00:37:59,600 --> 00:38:02,480
Speaker 2: same place position, it'd be more people in that world.

729
00:38:02,480 --> 00:38:04,560
Speaker 5: And do the so like if I'm a producer, I

730
00:38:04,680 --> 00:38:07,280
Speaker 5: put my rate and people can see my rate and then.

731
00:38:07,239 --> 00:38:08,879
Speaker 2: Okay, reality rate your rate.

732
00:38:09,040 --> 00:38:12,120
Speaker 5: You know. So right now this is is it global?

733
00:38:12,239 --> 00:38:13,600
Speaker 5: Is it just the United States? Right now?

734
00:38:14,320 --> 00:38:16,680
Speaker 2: It's global? Because I've hired somebody from London to do

735
00:38:16,800 --> 00:38:20,640
Speaker 2: some artwork. Well nice, but uh kid eight, he's in

736
00:38:20,760 --> 00:38:21,280
Speaker 2: all London.

737
00:38:22,560 --> 00:38:26,399
Speaker 6: Yeah, so we've got a year under our belt. Where

738
00:38:26,440 --> 00:38:28,160
Speaker 6: we see it in the next five years.

739
00:38:28,880 --> 00:38:32,360
Speaker 2: We're growing into some good spaces. I think we're into

740
00:38:32,400 --> 00:38:35,880
Speaker 2: making some more brands out of it. People loving the merch.

741
00:38:36,160 --> 00:38:41,279
Speaker 2: Of course, you know, as we're moving along creating you know,

742
00:38:41,400 --> 00:38:44,680
Speaker 2: as we're moving we have to create a better user experience,

743
00:38:45,080 --> 00:38:47,560
Speaker 2: you know what I mean, And that just that that

744
00:38:47,600 --> 00:38:50,640
Speaker 2: comes with apps, with a photo app, that comes with

745
00:38:51,200 --> 00:38:54,600
Speaker 2: you know, videos, you're just creating a better experience. And

746
00:38:54,640 --> 00:38:57,359
Speaker 2: I think that's what we're we're working on the most.

747
00:38:57,719 --> 00:39:00,479
Speaker 2: It's creating that love for the app because that we're

748
00:39:00,520 --> 00:39:03,319
Speaker 2: going people to love the brand. How are people going

749
00:39:03,360 --> 00:39:05,359
Speaker 2: to add it? I think we're at thirty five hundred

750
00:39:05,440 --> 00:39:10,160
Speaker 2: right now, yeah, and one thousand. I'm close.

751
00:39:11,280 --> 00:39:15,000
Speaker 4: And that's a mix of people that's actually providing services

752
00:39:15,000 --> 00:39:16,560
Speaker 4: and people that are requesting services.

753
00:39:16,600 --> 00:39:21,480
Speaker 2: Yes, it's a mix. Okay, what's your goal twelve months? Like,

754
00:39:21,520 --> 00:39:24,400
Speaker 2: what's your goal twelve months happening on the lower end

755
00:39:24,440 --> 00:39:27,320
Speaker 2: ten thousand, on the high end thirty five to forty

756
00:39:27,400 --> 00:39:30,319
Speaker 2: forty thousand. That's just you know, I've always when we

757
00:39:30,360 --> 00:39:32,719
Speaker 2: first started, my goal was to have at least ten

758
00:39:32,760 --> 00:39:37,520
Speaker 2: thousand people, you know, but the way we're going this,

759
00:39:38,320 --> 00:39:40,720
Speaker 2: we're probably be in one hundred thousands, I believe.

760
00:39:41,880 --> 00:39:46,840
Speaker 4: And do you see this more so beneficial for artists

761
00:39:46,960 --> 00:39:49,480
Speaker 4: or for people providing services?

762
00:39:49,840 --> 00:39:52,240
Speaker 2: That's beneficial to both. You know, we got that because

763
00:39:52,400 --> 00:39:54,960
Speaker 2: artists still, as I meet, I'm still don't know what

764
00:39:55,000 --> 00:39:58,680
Speaker 2: to do. Even through like YouTube and things like this.

765
00:39:58,880 --> 00:40:01,960
Speaker 2: They people can get to distro kid or get to

766
00:40:02,040 --> 00:40:05,320
Speaker 2: United Masses, which are all distribution companies, but they're not

767
00:40:06,239 --> 00:40:10,560
Speaker 2: actually where do I start? Oh, you had a product

768
00:40:10,600 --> 00:40:11,800
Speaker 2: that in the videos?

769
00:40:12,200 --> 00:40:14,120
Speaker 4: You know that it's one of these things like especially

770
00:40:14,120 --> 00:40:15,960
Speaker 4: if you live in a place like let's.

771
00:40:15,719 --> 00:40:20,360
Speaker 2: Say, all right, New York, Atlanta, LA. It's wellative be

772
00:40:20,360 --> 00:40:22,640
Speaker 2: an easier cheat code. If you live in.

773
00:40:22,600 --> 00:40:26,040
Speaker 4: A place like you know, Idaho, you might not have

774
00:40:26,080 --> 00:40:30,080
Speaker 4: a producer that's doing drill music, yeah, in your neighborhood.

775
00:40:30,080 --> 00:40:31,440
Speaker 2: Like you know what I'm saying that it's table then,

776
00:40:31,520 --> 00:40:34,399
Speaker 2: because you know, do our mixtapes. We probably did over

777
00:40:34,800 --> 00:40:38,239
Speaker 2: two thousand, two thousand mixtapes. Right. A lot of the

778
00:40:38,280 --> 00:40:42,319
Speaker 2: people were from areas that they didn't get anything. You

779
00:40:42,320 --> 00:40:45,279
Speaker 2: know I did. I'll name you some places I did

780
00:40:45,360 --> 00:40:49,160
Speaker 2: mixtapes for people like Tennant Jackson, Tennessee. You've never heard

781
00:40:49,160 --> 00:40:51,160
Speaker 2: of that you know what I mean, Or you know

782
00:40:51,920 --> 00:40:55,520
Speaker 2: Haddiesburg or Biloxi in Mississippi, Like it's that same thing

783
00:40:55,840 --> 00:40:58,360
Speaker 2: over again, and I'll go to those places and people

784
00:40:58,840 --> 00:41:01,080
Speaker 2: and those are some of the pain points people coming back.

785
00:41:01,239 --> 00:41:03,759
Speaker 2: How do I do it? Man? Actually talented, I don't

786
00:41:03,760 --> 00:41:05,279
Speaker 2: know what to do. I don't have a producer, I

787
00:41:05,280 --> 00:41:07,520
Speaker 2: don't have a studio, you know what I mean. So

788
00:41:07,960 --> 00:41:09,879
Speaker 2: it's that pain point with the app. It's like, man,

789
00:41:09,920 --> 00:41:12,480
Speaker 2: you can beat from Boise, Idaho, you can beat from

790
00:41:12,840 --> 00:41:15,879
Speaker 2: you know, well in Oregon, places where they don't have

791
00:41:16,880 --> 00:41:18,720
Speaker 2: a lot of resources, can.

792
00:41:18,600 --> 00:41:20,920
Speaker 4: You find like professional services on that tower, like a

793
00:41:21,000 --> 00:41:22,520
Speaker 4: lawyer manager.

794
00:41:22,600 --> 00:41:25,680
Speaker 2: We're growing into that. We haven't stepped in stepped into

795
00:41:25,680 --> 00:41:28,520
Speaker 2: the lawyer manager space, but that's the level front the beginning.

796
00:41:28,560 --> 00:41:29,560
Speaker 2: We've always said that.

797
00:41:29,640 --> 00:41:32,360
Speaker 6: I was actually, you know, I was thinking that on

798
00:41:32,400 --> 00:41:34,960
Speaker 6: top of it, if you got the production part, do

799
00:41:35,040 --> 00:41:36,880
Speaker 6: we have writers now right? Or they're going to be

800
00:41:36,880 --> 00:41:39,400
Speaker 6: writers that to be part of this. But as you

801
00:41:39,440 --> 00:41:43,239
Speaker 6: were talking, I'm thinking to myself. I said, if I'm

802
00:41:43,239 --> 00:41:45,960
Speaker 6: a producer, I'm uploading my work so people can hear

803
00:41:46,080 --> 00:41:48,040
Speaker 6: to see if they want to work with me. But

804
00:41:48,360 --> 00:41:50,600
Speaker 6: on the other end of you now looking for talent

805
00:41:51,000 --> 00:41:53,040
Speaker 6: because they're putting their work up there, and it's like, wait,

806
00:41:53,480 --> 00:41:56,239
Speaker 6: this kid is hot, this person's hot, I might need

807
00:41:56,239 --> 00:41:57,040
Speaker 6: to meet them.

808
00:41:57,400 --> 00:41:59,880
Speaker 2: For one, That's what I'm saying. So, like, you know,

809
00:42:00,080 --> 00:42:04,320
Speaker 2: now I'm encouraging people like you know, I get ninety

810
00:42:04,400 --> 00:42:07,600
Speaker 2: nine plus dms. I'm encouraging people to get to the

811
00:42:07,640 --> 00:42:09,799
Speaker 2: app so I have a streamlined place where I can

812
00:42:09,840 --> 00:42:13,480
Speaker 2: find talent too, you know what I mean, or help them.

813
00:42:13,640 --> 00:42:15,480
Speaker 2: And so when I'm talking to people, you know, I

814
00:42:15,520 --> 00:42:17,560
Speaker 2: literally have to get on my live and you know,

815
00:42:17,800 --> 00:42:20,160
Speaker 2: through all the trolling and through all the stuff from

816
00:42:20,320 --> 00:42:22,000
Speaker 2: you know that they wanted to go straight to the

817
00:42:22,080 --> 00:42:24,799
Speaker 2: artists don't care about what I'm talking about. I'm still

818
00:42:24,840 --> 00:42:28,680
Speaker 2: trying to, you know, streamline it, streamline it, streamline it

819
00:42:28,880 --> 00:42:32,440
Speaker 2: to a place where I'm like, oh, dude's hot, you know,

820
00:42:33,480 --> 00:42:38,040
Speaker 2: And I think that's where most of my argument comes from. Now.

821
00:42:38,080 --> 00:42:42,959
Speaker 2: It's like I'm getting to a space where I don't

822
00:42:43,000 --> 00:42:45,759
Speaker 2: want to research as much, you know what I mean,

823
00:42:46,000 --> 00:42:50,160
Speaker 2: only because the fluff takes so much away from your

824
00:42:50,160 --> 00:42:54,880
Speaker 2: ear and so much away from your energy that I

825
00:42:55,000 --> 00:42:58,360
Speaker 2: need a space where i'm just you know, I'm like

826
00:42:58,480 --> 00:43:01,279
Speaker 2: I g I'm scrolling and but in a.

827
00:43:01,200 --> 00:43:04,040
Speaker 4: Better place, can you talk about the process of building

828
00:43:04,040 --> 00:43:05,120
Speaker 4: and app like, where'd you who?

829
00:43:05,480 --> 00:43:07,200
Speaker 2: You had to build overseas or you had a team

830
00:43:07,239 --> 00:43:11,439
Speaker 2: in America, the actual coders were overseas. The actual team

831
00:43:11,560 --> 00:43:15,000
Speaker 2: was in New York. So you know the name of

832
00:43:15,040 --> 00:43:17,480
Speaker 2: the team was Blue Label, as it would big company.

833
00:43:18,840 --> 00:43:22,719
Speaker 2: They actually were building apps already, and I think we

834
00:43:22,760 --> 00:43:26,480
Speaker 2: for the most part, had a lot of what we

835
00:43:26,520 --> 00:43:29,200
Speaker 2: wanted to see design wise, how we wanted to look,

836
00:43:30,200 --> 00:43:35,640
Speaker 2: and they just helped bring the vision out. I'm gonna

837
00:43:35,640 --> 00:43:38,280
Speaker 2: give you some I'm gonna give you some crazy numbers.

838
00:43:38,280 --> 00:43:40,000
Speaker 2: So when we first started to build, that was two

839
00:43:40,080 --> 00:43:44,880
Speaker 2: hundred and forty thousand, and that was Bootstrap. As we

840
00:43:44,960 --> 00:43:47,799
Speaker 2: got we we went along, we had that maintenance, you know,

841
00:43:48,560 --> 00:43:51,080
Speaker 2: very month to month, so that jumped up to about

842
00:43:51,239 --> 00:43:55,240
Speaker 2: three four hundred thousand. We had some changes in designs.

843
00:43:55,960 --> 00:43:58,680
Speaker 2: We're throwing probably another one hundred thousands, I think at

844
00:43:58,719 --> 00:43:59,719
Speaker 2: the moment Bootstrap.

845
00:44:01,040 --> 00:44:03,280
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846
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862
00:45:02,760 --> 00:45:05,680
Speaker 7: local coffee shop, a vendor at a pop up market,

863
00:45:05,840 --> 00:45:08,719
Speaker 7: or even one of our merch partners. Square makes it

864
00:45:08,840 --> 00:45:12,200
Speaker 7: easy for them to take payments, manage inventory, and run

865
00:45:12,239 --> 00:45:16,239
Speaker 7: their business with confidence, all from one simple system. If

866
00:45:16,280 --> 00:45:19,120
Speaker 7: you're a business owner or even just thinking about launching

867
00:45:19,160 --> 00:45:22,160
Speaker 7: something soon, Square is hands down one of the best

868
00:45:22,200 --> 00:45:25,320
Speaker 7: tools out there. To help you start, run and grow.

869
00:45:25,600 --> 00:45:28,640
Speaker 7: It's not just about payments. It's about giving you time

870
00:45:28,719 --> 00:45:31,640
Speaker 7: back so you can focus on what matters most Ready.

871
00:45:31,680 --> 00:45:35,040
Speaker 7: To see how Square can transform your business, visit Square

872
00:45:35,120 --> 00:45:39,640
Speaker 7: dot com backslash go backslash eyl to learn more that

873
00:45:39,840 --> 00:45:45,280
Speaker 7: Square dot com backslash, go backslash eyl. Don't wait, don't hesitate.

874
00:45:45,440 --> 00:45:47,799
Speaker 7: Let's Square handle the back end so you can keep

875
00:45:47,840 --> 00:45:49,040
Speaker 7: pushing your vision forward.

876
00:45:51,680 --> 00:45:54,400
Speaker 8: Coach, the energy out there felt different. What changed for

877
00:45:54,480 --> 00:45:55,080
Speaker 8: the team today?

878
00:45:55,160 --> 00:45:57,280
Speaker 2: It was the new game day scratches from the California

879
00:45:57,360 --> 00:45:58,840
Speaker 2: Lottery players everything.

880
00:45:59,160 --> 00:46:01,120
Speaker 5: Those games sent the Dean's energy through the roof.

881
00:46:01,200 --> 00:46:03,160
Speaker 8: Are you saying it was the off field play that

882
00:46:03,200 --> 00:46:04,360
Speaker 8: made the difference on the field.

883
00:46:04,440 --> 00:46:07,160
Speaker 5: Hey, little play makes your day, and today it made

884
00:46:07,200 --> 00:46:08,799
Speaker 5: the game. That's all for now.

885
00:46:09,440 --> 00:46:12,080
Speaker 8: One more question play than new Los Angeles Chargers, San

886
00:46:12,080 --> 00:46:15,120
Speaker 8: Francisco forty nine ers and Los Angeles Rams scratchers from

887
00:46:15,120 --> 00:46:19,440
Speaker 8: the California Lottery. A little play can make your day. Peacely, responsibly.

888
00:46:19,480 --> 00:46:20,960
Speaker 8: It must be eighteen years or older to purchase plate

889
00:46:21,040 --> 00:46:21,600
Speaker 8: or claim.

890
00:46:21,400 --> 00:46:24,200
Speaker 2: We're like in the seven hundred thousand range and still monthly,

891
00:46:24,719 --> 00:46:30,319
Speaker 2: monthly maintained right, Definitely maintenance. We haven't did really no

892
00:46:30,480 --> 00:46:34,439
Speaker 2: marketing yet. It's crazy expensive question.

893
00:46:34,800 --> 00:46:37,880
Speaker 4: How are you marketing as well as going We're just

894
00:46:37,920 --> 00:46:39,480
Speaker 4: on the biggest platform.

895
00:46:39,760 --> 00:46:43,800
Speaker 5: I'll tell you. I'll tell you all the way.

896
00:46:47,160 --> 00:46:52,200
Speaker 2: Just just creating relationships. It's our marketing, you know, growing

897
00:46:52,280 --> 00:46:54,759
Speaker 2: up in marketing. I know, you know from you know,

898
00:46:54,800 --> 00:46:58,640
Speaker 2: getting these artists there. People been stealing money for years,

899
00:46:59,320 --> 00:47:03,960
Speaker 2: you know what I mean, really just overcharging what they

900
00:47:03,960 --> 00:47:07,719
Speaker 2: did to the Cold Crush. But you know what I'm saying,

901
00:47:07,800 --> 00:47:11,840
Speaker 2: being in a space where I know the market is,

902
00:47:11,840 --> 00:47:13,680
Speaker 2: it's like, hey, let's not dump a lot of money

903
00:47:13,719 --> 00:47:16,879
Speaker 2: into the space. Let's just build relationships. Let's see where

904
00:47:16,960 --> 00:47:20,880
Speaker 2: we can be, you know, be it. That's all the

905
00:47:20,920 --> 00:47:22,959
Speaker 2: other people too, you know what I mean. I don't

906
00:47:22,960 --> 00:47:24,759
Speaker 2: want to just come and just take. I want to

907
00:47:24,800 --> 00:47:26,960
Speaker 2: build relationship. I want people to be able to pick

908
00:47:27,040 --> 00:47:29,360
Speaker 2: up the phone like you're building a new relationship. I

909
00:47:29,520 --> 00:47:30,759
Speaker 2: want you to pick up the phone like hey man,

910
00:47:30,760 --> 00:47:33,040
Speaker 2: I know this kid or not even any music, just

911
00:47:33,040 --> 00:47:34,960
Speaker 2: be like yo. I want to pick and bring about

912
00:47:35,200 --> 00:47:37,919
Speaker 2: certain things. And I'm not really you know, well versed

913
00:47:37,960 --> 00:47:40,759
Speaker 2: for I'm about to do, you know, an interview with

914
00:47:41,040 --> 00:47:43,799
Speaker 2: you shoot jay Z and I just want to ask

915
00:47:43,800 --> 00:47:46,000
Speaker 2: them cool questions, but I don't want to act like

916
00:47:46,040 --> 00:47:47,840
Speaker 2: I don't know what I'm talking about. It's a relationship

917
00:47:47,920 --> 00:47:50,919
Speaker 2: thing where we can be yo, you you had, let's

918
00:47:50,920 --> 00:47:53,960
Speaker 2: go over time and go shoot some hoops. It's a

919
00:47:54,040 --> 00:47:56,600
Speaker 2: relationship thing. So that's how I see it until we

920
00:47:56,640 --> 00:47:59,759
Speaker 2: get in the space where we need skyline billboards and

921
00:47:59,760 --> 00:48:02,280
Speaker 2: stuff stuff like that to kind of promote the brand.

922
00:48:02,320 --> 00:48:06,160
Speaker 2: But I'm on the campaign ground level, boots to the floor,

923
00:48:06,640 --> 00:48:10,160
Speaker 2: just building the relationships to you know, go back and forth.

924
00:48:10,160 --> 00:48:10,440
Speaker 5: For you.

925
00:48:13,600 --> 00:48:17,000
Speaker 6: Can talk about having a successful business that you have

926
00:48:17,080 --> 00:48:20,719
Speaker 6: with the label and now creating another business and try

927
00:48:20,760 --> 00:48:22,239
Speaker 6: to make it equally as successful.

928
00:48:22,800 --> 00:48:25,680
Speaker 5: Are you balancing time between the two? What's that like?

929
00:48:25,840 --> 00:48:27,959
Speaker 6: Because a lot of people will say, I have something

930
00:48:27,960 --> 00:48:30,439
Speaker 6: that's great, that's working, let me try to create something new. Yeah,

931
00:48:30,520 --> 00:48:33,279
Speaker 6: when you already have something that's already established, what's that

932
00:48:33,400 --> 00:48:33,759
Speaker 6: being like for you?

933
00:48:34,520 --> 00:48:37,480
Speaker 2: I talked earlier about just not having an og when

934
00:48:37,480 --> 00:48:39,839
Speaker 2: we we were young, come and putting an arm around us.

935
00:48:40,280 --> 00:48:45,640
Speaker 2: And as we learned later in the years, we became

936
00:48:46,440 --> 00:48:49,799
Speaker 2: uh well versed in the business shode. So when we

937
00:48:49,840 --> 00:48:53,560
Speaker 2: got to that space and we knew what it took

938
00:48:53,800 --> 00:48:59,520
Speaker 2: to make a powerful, important stable in the music industry.

939
00:49:00,360 --> 00:49:02,759
Speaker 2: Now I know how to balance that between the two.

940
00:49:03,120 --> 00:49:07,560
Speaker 2: So now I can have I can have most of uh,

941
00:49:07,880 --> 00:49:09,560
Speaker 2: you know, I don't have to throw the apples all

942
00:49:09,560 --> 00:49:12,560
Speaker 2: over here. I can do both because the importance of

943
00:49:12,600 --> 00:49:15,000
Speaker 2: it growing in that business and being successful is the

944
00:49:15,040 --> 00:49:17,759
Speaker 2: team that you build around you and people that are

945
00:49:17,760 --> 00:49:20,400
Speaker 2: convicted to do it. So you know, when we're in

946
00:49:20,400 --> 00:49:25,319
Speaker 2: a business, a rarely find people that will help you.

947
00:49:25,400 --> 00:49:28,040
Speaker 2: Like a lot of people are being general manager and

948
00:49:28,040 --> 00:49:31,239
Speaker 2: producer at the same time, this at the same time.

949
00:49:31,360 --> 00:49:33,879
Speaker 2: So when you builded that strong team, it's the same

950
00:49:33,880 --> 00:49:36,560
Speaker 2: thing we're building on tomorrow's side. So allows me to

951
00:49:36,600 --> 00:49:38,760
Speaker 2: be who I am and not put so much stress

952
00:49:38,840 --> 00:49:42,160
Speaker 2: on keeping this company and float while I'm building this company.

953
00:49:42,239 --> 00:49:44,400
Speaker 2: So that's just you know, the blueprint of what I

954
00:49:44,440 --> 00:49:47,600
Speaker 2: think is just the team the teammates allowed me to,

955
00:49:47,880 --> 00:49:50,200
Speaker 2: you know, move back and forth and not you know

956
00:49:50,719 --> 00:49:53,000
Speaker 2: huge ninety percent of my brain for music ninety percent

957
00:49:53,040 --> 00:49:56,200
Speaker 2: of my brain flow and vice versa. So that's where

958
00:49:56,239 --> 00:49:56,799
Speaker 2: I'm at with it.

959
00:49:57,480 --> 00:50:00,600
Speaker 4: So you excelling, you book shop everything, even thought about

960
00:50:00,600 --> 00:50:04,600
Speaker 4: taking out side BC or Angel and.

961
00:50:03,840 --> 00:50:06,120
Speaker 2: Yeah, we did. And you know this might be made

962
00:50:06,120 --> 00:50:08,760
Speaker 2: at fault. I'm so passionate about everything that I'm willing

963
00:50:08,800 --> 00:50:12,160
Speaker 2: to dump everything I got into an idea and that

964
00:50:12,239 --> 00:50:14,880
Speaker 2: doesn't come from everybody, you know, and we call it

965
00:50:15,000 --> 00:50:17,880
Speaker 2: smart and call a dumb. I'm the guy that believes

966
00:50:17,880 --> 00:50:19,839
Speaker 2: in something that goes to the end of the earth.

967
00:50:19,840 --> 00:50:22,600
Speaker 2: For it's just me and my loyal to you on things.

968
00:50:22,800 --> 00:50:29,600
Speaker 2: And we started out thinking BC's but we were so

969
00:50:30,120 --> 00:50:33,040
Speaker 2: we were also so into having people be a part

970
00:50:33,080 --> 00:50:36,160
Speaker 2: of it. Again, while I'm talking about creating relationships that

971
00:50:36,360 --> 00:50:39,680
Speaker 2: we want a friends, family and producers and everybody to

972
00:50:39,680 --> 00:50:41,600
Speaker 2: have a part of it. So what we did start

973
00:50:41,880 --> 00:50:44,880
Speaker 2: with we started we start Engine, which was like something

974
00:50:44,880 --> 00:50:49,680
Speaker 2: that we could have allowed people, So we allowed them

975
00:50:49,719 --> 00:50:52,400
Speaker 2: to be a part of the company, uh, you know,

976
00:50:52,520 --> 00:50:54,920
Speaker 2: at a lower rate, you know, for a long time,

977
00:50:55,040 --> 00:50:57,080
Speaker 2: like you know, I don't know if you know, Isaac Hayes,

978
00:50:57,120 --> 00:51:01,080
Speaker 2: but we always had on our conversations from two thousand

979
00:51:01,080 --> 00:51:02,920
Speaker 2: and six of our music all the way into now.

980
00:51:03,120 --> 00:51:05,279
Speaker 2: And the one thing we do talk about now is

981
00:51:05,360 --> 00:51:08,960
Speaker 2: just how we made such a ton of money but

982
00:51:09,160 --> 00:51:13,279
Speaker 2: never were able to get in with credit investors on deals,

983
00:51:13,680 --> 00:51:15,799
Speaker 2: you know, what I'm saying. So we always was like,

984
00:51:15,840 --> 00:51:19,040
Speaker 2: you know what he started first? He did it start

985
00:51:19,120 --> 00:51:21,440
Speaker 2: Engine and it was very successful, and we jumped in.

986
00:51:21,400 --> 00:51:23,120
Speaker 2: It was like we want people to be apart, but

987
00:51:23,239 --> 00:51:26,239
Speaker 2: the educational part of it is still like trying to

988
00:51:26,239 --> 00:51:29,879
Speaker 2: get people. They're taking baby steps into investing. I think

989
00:51:30,040 --> 00:51:32,720
Speaker 2: the pandemic scared everybody and didn't know where the world

990
00:51:32,760 --> 00:51:37,399
Speaker 2: was going, and they wind up saying, Hey, the world

991
00:51:37,400 --> 00:51:43,360
Speaker 2: am I in tomorrow? I'm about to start investing. So

992
00:51:43,600 --> 00:51:45,080
Speaker 2: we did it for a little bit of time. We

993
00:51:45,160 --> 00:51:47,719
Speaker 2: got like maybe seventy to eighty investors, and then we

994
00:51:47,800 --> 00:51:49,640
Speaker 2: was like, you know what, let's hold on it. Let's

995
00:51:49,640 --> 00:51:53,560
Speaker 2: try to you know, build on an idea of you know,

996
00:51:54,480 --> 00:51:57,080
Speaker 2: the music industry and then come back and revisit it.

997
00:51:58,760 --> 00:52:01,239
Speaker 2: And that's where I'm bad with it now.

998
00:52:02,840 --> 00:52:08,680
Speaker 4: So as far as your career, now, which halfway do

999
00:52:08,760 --> 00:52:12,000
Speaker 4: you see yourself focusing.

1000
00:52:11,600 --> 00:52:13,360
Speaker 2: More energy in or what's the pathway?

1001
00:52:13,400 --> 00:52:16,800
Speaker 4: Did you think the more big ticket I building the

1002
00:52:16,880 --> 00:52:19,840
Speaker 4: record label music side or building the app tech side.

1003
00:52:21,320 --> 00:52:27,319
Speaker 2: It's crazy because both are assets. You know, none of

1004
00:52:27,320 --> 00:52:28,560
Speaker 2: them are a liability to me.

1005
00:52:29,600 --> 00:52:34,160
Speaker 5: But the words, yeah, this guy's great, guy's great. The

1006
00:52:34,200 --> 00:52:35,760
Speaker 5: reason strikes again.

1007
00:52:36,600 --> 00:52:39,919
Speaker 2: You know what I'm saying is because, uh, when you're

1008
00:52:39,960 --> 00:52:42,120
Speaker 2: when you're in a label, you own a lot of

1009
00:52:42,120 --> 00:52:45,040
Speaker 2: catalog you know what I mean. And if those artists

1010
00:52:45,080 --> 00:52:49,040
Speaker 2: become legacy artists, you wind up owning a great piece

1011
00:52:49,160 --> 00:52:52,239
Speaker 2: of good catalogs. You know, you've seen Barry Gordy do

1012
00:52:52,320 --> 00:52:55,120
Speaker 2: it for years, Quincy Jones done it, Puff's done it.

1013
00:52:55,360 --> 00:52:58,760
Speaker 2: He's build an awesome catalog. So that's what we're into.

1014
00:52:58,800 --> 00:53:02,880
Speaker 2: An asset, it's just building all your portfolio. And you know,

1015
00:53:02,920 --> 00:53:04,880
Speaker 2: as far as the app is the same thing, you know,

1016
00:53:04,920 --> 00:53:07,799
Speaker 2: I look at it as a unicorn. I feel like

1017
00:53:07,920 --> 00:53:10,600
Speaker 2: it can be one of those things and one of

1018
00:53:10,640 --> 00:53:13,000
Speaker 2: the one of the unique spaces of it. It's not

1019
00:53:13,320 --> 00:53:16,080
Speaker 2: super super social. It's not like you gotta you know,

1020
00:53:17,840 --> 00:53:20,160
Speaker 2: going there and they really didn't want to work with you.

1021
00:53:20,200 --> 00:53:21,799
Speaker 2: They just wanted to date you. You know, it's like,

1022
00:53:22,080 --> 00:53:24,000
Speaker 2: you know, it's not really in that space. I think

1023
00:53:24,080 --> 00:53:27,000
Speaker 2: like being you know, when you have those special capabilities,

1024
00:53:27,000 --> 00:53:30,919
Speaker 2: it becomes that unicorn, becomes that piece where it could

1025
00:53:31,000 --> 00:53:32,279
Speaker 2: be something for the long haul.

1026
00:53:33,239 --> 00:53:37,320
Speaker 4: So let me ask you as far as people selling

1027
00:53:37,360 --> 00:53:39,080
Speaker 4: their catalog you just mentioned.

1028
00:53:40,280 --> 00:53:44,640
Speaker 2: Being an asset, being a label owners, and especially.

1029
00:53:44,200 --> 00:53:46,760
Speaker 4: With these artists that you have Itziver and Jack Bawl,

1030
00:53:47,440 --> 00:53:49,480
Speaker 4: You're gonna have some real faith records that's going to

1031
00:53:49,520 --> 00:53:51,279
Speaker 4: be kind of like, you know, timeless.

1032
00:53:51,360 --> 00:53:54,920
Speaker 2: It looks like, how do you fit with your thoughts

1033
00:53:55,000 --> 00:53:58,960
Speaker 2: on people selling their catalogs and wol you ever considered

1034
00:53:58,960 --> 00:54:05,160
Speaker 2: selling your catalog? Yeah? I've considered it. My thoughts on

1035
00:54:05,360 --> 00:54:11,200
Speaker 2: selling a catalog is for people that want to get

1036
00:54:11,320 --> 00:54:15,719
Speaker 2: in a certain space, you know music. Everybody thinks this

1037
00:54:15,840 --> 00:54:19,680
Speaker 2: is like where you get rich, where you know, some

1038
00:54:19,719 --> 00:54:21,960
Speaker 2: of us only get money every six months. Some of

1039
00:54:22,040 --> 00:54:24,640
Speaker 2: us only get money every three months. If you're fortunate

1040
00:54:24,680 --> 00:54:26,600
Speaker 2: and you produce in DJ, you can go out on

1041
00:54:26,600 --> 00:54:29,440
Speaker 2: the road. A lot of people don't get the money.

1042
00:54:29,520 --> 00:54:31,640
Speaker 2: A lot of people don't believe in being here forever,

1043
00:54:32,160 --> 00:54:34,400
Speaker 2: you know what I mean, on both sides on life

1044
00:54:34,560 --> 00:54:37,279
Speaker 2: and music. So a lot of people are like, man,

1045
00:54:37,400 --> 00:54:39,680
Speaker 2: I can get the money upfront for the great catalog

1046
00:54:39,760 --> 00:54:42,439
Speaker 2: I got and make other business decisions. And I think

1047
00:54:42,440 --> 00:54:45,680
Speaker 2: that's where the pandemic again has taught us. It was like, yo,

1048
00:54:46,320 --> 00:54:49,319
Speaker 2: the world can end tomorrow. I mean, so a lot

1049
00:54:49,400 --> 00:54:51,879
Speaker 2: of the people that are selling their catalogs like, hey,

1050
00:54:51,960 --> 00:54:55,640
Speaker 2: let me take seventy five million and build some assets.

1051
00:54:55,640 --> 00:54:59,760
Speaker 2: I may be able to start, you know, a company

1052
00:54:59,800 --> 00:55:02,640
Speaker 2: over here. Then I can invest in tech here. Like again,

1053
00:55:03,239 --> 00:55:07,279
Speaker 2: we came up with no knowledge, like the Tembulance and

1054
00:55:07,280 --> 00:55:09,200
Speaker 2: all these guys. We never got a chance to get

1055
00:55:09,200 --> 00:55:11,560
Speaker 2: in on a lot of these deals. They always flush

1056
00:55:11,640 --> 00:55:14,480
Speaker 2: us to real estate or liquor close. We never got

1057
00:55:14,480 --> 00:55:17,839
Speaker 2: a chance to get in on Uber. We never got

1058
00:55:17,880 --> 00:55:20,759
Speaker 2: a chance to start a tech company like we don't

1059
00:55:20,800 --> 00:55:23,520
Speaker 2: have enough money all the time to bootstrap these ideas.

1060
00:55:24,040 --> 00:55:26,680
Speaker 2: So you know, all I have to say this that

1061
00:55:26,880 --> 00:55:29,040
Speaker 2: you know I would consider it because I know the

1062
00:55:29,120 --> 00:55:31,680
Speaker 2: options and I know the availability that I have now

1063
00:55:31,719 --> 00:55:34,120
Speaker 2: to get certain things. And I think that's where a

1064
00:55:34,160 --> 00:55:36,120
Speaker 2: lot of people that are selling their masters are getting to.

1065
00:55:37,280 --> 00:55:39,759
Speaker 6: You said legacy artists, And I think we mean and

1066
00:55:39,800 --> 00:55:42,440
Speaker 6: Sean had this conversation a bunch of times the state

1067
00:55:42,520 --> 00:55:45,080
Speaker 6: of the music, right, Like we grew up in the

1068
00:55:45,160 --> 00:55:48,080
Speaker 6: area where we got to see these these acts grow

1069
00:55:48,480 --> 00:55:51,960
Speaker 6: and mature and age and be able to perform long term.

1070
00:55:52,200 --> 00:55:55,680
Speaker 6: And today's climate where the music is very quick a

1071
00:55:55,719 --> 00:55:59,240
Speaker 6: lot of times very disposable. Do you see legacy artists

1072
00:55:59,280 --> 00:56:01,880
Speaker 6: coming from the new generation like I said, I.

1073
00:56:01,920 --> 00:56:03,799
Speaker 2: Still think it's a chance. I think, you know, most

1074
00:56:03,840 --> 00:56:06,640
Speaker 2: of the study of my doing is what's coming after streaming.

1075
00:56:07,880 --> 00:56:12,040
Speaker 2: I think streaming first and foremost. I think half a

1076
00:56:12,120 --> 00:56:15,719
Speaker 2: streaming came from us. You know, in the raid, the

1077
00:56:15,760 --> 00:56:18,480
Speaker 2: whole thing happening was like, oh no more CDs. Those

1078
00:56:18,480 --> 00:56:21,280
Speaker 2: ship is over, you know what I mean to streaming,

1079
00:56:21,360 --> 00:56:23,839
Speaker 2: like a lot of sites like live mixtapes that piff

1080
00:56:24,280 --> 00:56:27,680
Speaker 2: went into streaming mixtapes and now load, and then it

1081
00:56:27,840 --> 00:56:30,920
Speaker 2: went into you know, the whole streaming world. But I

1082
00:56:31,000 --> 00:56:38,719
Speaker 2: also believe that streaming took us into space where you know,

1083
00:56:38,800 --> 00:56:41,719
Speaker 2: we got two hundred thousand records released every Thursday night.

1084
00:56:42,560 --> 00:56:46,600
Speaker 2: Don't allow us to absorbing to the store, and there

1085
00:56:46,680 --> 00:56:48,799
Speaker 2: was so many things that made us like the.

1086
00:56:48,760 --> 00:56:51,200
Speaker 5: Record tesday, you know what I'm saying, we come from

1087
00:56:51,200 --> 00:56:53,360
Speaker 5: the Tuesday releases, right records.

1088
00:56:53,800 --> 00:56:55,680
Speaker 2: If I went to Tower Records and I bought Method

1089
00:56:55,760 --> 00:56:58,600
Speaker 2: Band's album record and I might met you and he

1090
00:56:58,719 --> 00:57:02,080
Speaker 2: was like, yo, it's biggy. I'm like, you know, I

1091
00:57:02,440 --> 00:57:05,320
Speaker 2: find I might just cop that too, So the experience

1092
00:57:05,440 --> 00:57:06,840
Speaker 2: is different. And then I went to the car and

1093
00:57:06,840 --> 00:57:09,160
Speaker 2: put the CD or the tape in it stayed there

1094
00:57:09,480 --> 00:57:11,400
Speaker 2: and you got my car, you tell me if it

1095
00:57:11,440 --> 00:57:13,480
Speaker 2: was whack or not. It's like, man, I bought it.

1096
00:57:13,520 --> 00:57:14,560
Speaker 2: I stood in line for this.

1097
00:57:14,960 --> 00:57:17,760
Speaker 5: You know what I'm saying thirty times looking through your

1098
00:57:17,760 --> 00:57:18,280
Speaker 5: CD case.

1099
00:57:18,960 --> 00:57:21,720
Speaker 2: We wasn't to call some whack with everything almost when

1100
00:57:21,760 --> 00:57:24,560
Speaker 2: I was young, until we got to a space where

1101
00:57:24,600 --> 00:57:27,960
Speaker 2: we're we're unloading all this music on her, on each

1102
00:57:28,000 --> 00:57:31,400
Speaker 2: other to the point where we can't absorb nothing. You

1103
00:57:31,400 --> 00:57:33,960
Speaker 2: know what I mean. I album last week, now, you

1104
00:57:33,960 --> 00:57:38,360
Speaker 2: know what I mean. And it's tough because as much

1105
00:57:38,400 --> 00:57:42,680
Speaker 2: as I love the access to being able to drop music,

1106
00:57:42,960 --> 00:57:46,120
Speaker 2: I'm still in the space where I'm like, hey, we

1107
00:57:46,200 --> 00:57:48,560
Speaker 2: need to be able to kind of condense it to

1108
00:57:48,640 --> 00:57:53,160
Speaker 2: where these releases are staggered maybe on Mondays. I'm on Tuesday,

1109
00:57:53,640 --> 00:57:56,919
Speaker 2: and it's still in a controlled space where everybody's trying

1110
00:57:56,920 --> 00:57:58,360
Speaker 2: to chart top and you got to be in on

1111
00:57:58,400 --> 00:58:02,320
Speaker 2: a certain time the chart top. And I think that

1112
00:58:02,520 --> 00:58:04,400
Speaker 2: where I'm at now, not even in my age, I'm

1113
00:58:04,440 --> 00:58:08,480
Speaker 2: still a fan. Thursday night, I should be like, can't

1114
00:58:08,600 --> 00:58:10,840
Speaker 2: just coming out. I want to listen drinks coming out.

1115
00:58:10,880 --> 00:58:13,480
Speaker 2: I want to listen for all kinds of reasons, studying

1116
00:58:13,800 --> 00:58:16,960
Speaker 2: seeing what they did, how much work they put in Now,

1117
00:58:16,960 --> 00:58:19,120
Speaker 2: it's like, yeah, listen to it over the morning, because

1118
00:58:19,160 --> 00:58:21,480
Speaker 2: the access is different. You know, if I get the

1119
00:58:21,480 --> 00:58:23,560
Speaker 2: best buy to get that CD, it was over sold out.

1120
00:58:23,680 --> 00:58:26,720
Speaker 2: I was bitching, you know what I'm saying. So I

1121
00:58:26,760 --> 00:58:30,040
Speaker 2: think that messed up a lot of the wave of

1122
00:58:30,200 --> 00:58:33,200
Speaker 2: music and the legacy artists. There's some people like of

1123
00:58:33,240 --> 00:58:38,120
Speaker 2: course Uzzi that has a cult, Playboy Cardi has a cult.

1124
00:58:38,400 --> 00:58:40,400
Speaker 2: There's a couple of pop artists that have a cult

1125
00:58:41,800 --> 00:58:47,320
Speaker 2: that's still there. But one false move kind of takes

1126
00:58:47,360 --> 00:58:49,919
Speaker 2: it into a different direction. And I think that's because

1127
00:58:49,920 --> 00:58:51,680
Speaker 2: of the access. I don't think that's kind of person.

1128
00:58:51,800 --> 00:58:54,439
Speaker 2: You know, just you know, every little story from walk

1129
00:58:54,480 --> 00:58:56,920
Speaker 2: Down Steps I Fall. I'm on the blogs and they

1130
00:58:56,960 --> 00:58:59,720
Speaker 2: making fun of everything. Yeah, we started dirt, we did

1131
00:58:59,760 --> 00:59:03,520
Speaker 2: this a mixtape, and that was a mixtape. It wasn't

1132
00:59:03,600 --> 00:59:06,680
Speaker 2: we were on DSPs just yet. It wasn't in that space.

1133
00:59:07,480 --> 00:59:11,280
Speaker 2: We're still that pitching, you know, a live mixtapes. So

1134
00:59:11,320 --> 00:59:13,400
Speaker 2: when I say when I say legacy, when you look

1135
00:59:13,400 --> 00:59:19,200
Speaker 2: at catalogs, it's like, uh, Jada kisses almost twenty five years.

1136
00:59:19,240 --> 00:59:23,400
Speaker 2: The Coon Jay sloop started in ninety one.

1137
00:59:23,480 --> 00:59:26,760
Speaker 5: Yeah, Fat Joe's you know Fat is out here now

1138
00:59:26,960 --> 00:59:27,520
Speaker 5: of course.

1139
00:59:28,080 --> 00:59:31,360
Speaker 4: Tells though, right, Yeah, probably wouldn't have thought that Fat

1140
00:59:31,440 --> 00:59:34,240
Speaker 4: Joe would be a legacy artist at the beginning of

1141
00:59:34,280 --> 00:59:34,760
Speaker 4: his career.

1142
00:59:34,920 --> 00:59:37,720
Speaker 2: Definitely nobody would predicted that thirty years later.

1143
00:59:37,800 --> 00:59:40,440
Speaker 5: He used to be listening one people.

1144
00:59:40,520 --> 00:59:42,560
Speaker 4: He's like a Snoop Dogg at this point, even if

1145
00:59:42,560 --> 00:59:47,200
Speaker 4: he's not rapping. But it's hard to predict what the

1146
00:59:47,240 --> 00:59:52,040
Speaker 4: problem is. Think about books with Fat Joe came out,

1147
00:59:52,240 --> 00:59:54,439
Speaker 4: a Sloop Dogg came out. There was one Snoop dog

1148
00:59:55,200 --> 00:59:57,960
Speaker 4: there was one Fat Joe. Now it's like if I

1149
00:59:58,200 --> 00:59:59,640
Speaker 4: get big and streaming, I'm.

1150
00:59:59,480 --> 01:00:02,080
Speaker 2: Gonna be a little baby, and then he's gonna be

1151
01:00:02,120 --> 01:00:04,280
Speaker 2: a little baby, and then that person will be a

1152
01:00:04,320 --> 01:00:10,080
Speaker 2: little baby. The legacy dies because there's so much of that. Absolutely,

1153
01:00:10,120 --> 01:00:12,360
Speaker 2: So when you're looking at you know those guys back then,

1154
01:00:12,480 --> 01:00:15,160
Speaker 2: like there was only one Slipper Rick I Bring It Younger,

1155
01:00:15,240 --> 01:00:18,400
Speaker 2: it was only one Jadakus, it was only one Locks.

1156
01:00:18,880 --> 01:00:21,160
Speaker 2: You know, it's only one Wu Tang. So it's like

1157
01:00:21,280 --> 01:00:25,000
Speaker 2: now the statement I may have a shirt if this

1158
01:00:25,160 --> 01:00:29,919
Speaker 2: get if you guys become the biggest brand ever, I'm

1159
01:00:29,920 --> 01:00:33,400
Speaker 2: gonna copy that shirt. I'm gonna have a show called

1160
01:00:33,720 --> 01:00:38,880
Speaker 2: are your Leisure earn your business? It's your legacy.

1161
01:00:39,000 --> 01:00:41,640
Speaker 4: But I think people's always been copying though, and people

1162
01:00:41,840 --> 01:00:45,160
Speaker 4: always we've called them. We called them out for it though,

1163
01:00:46,280 --> 01:00:47,520
Speaker 4: you know what I'm saying, Like a lot of people

1164
01:00:47,600 --> 01:00:50,200
Speaker 4: call like you think about Wu tang, like uh.

1165
01:00:52,600 --> 01:00:55,040
Speaker 2: Call people out, and as a community was like, yo,

1166
01:00:55,160 --> 01:00:57,520
Speaker 2: we're not going for that. A lot of times I

1167
01:00:57,520 --> 01:00:59,280
Speaker 2: had his arguments where it was like, you can't come

1168
01:00:59,280 --> 01:01:01,240
Speaker 2: in here because you gotta get your ship right before

1169
01:01:01,240 --> 01:01:03,520
Speaker 2: you come in this building. We wasn't allowing it. Now

1170
01:01:03,760 --> 01:01:06,280
Speaker 2: everything's allowed, and allowing you to wear an orange shirt.

1171
01:01:06,360 --> 01:01:08,920
Speaker 2: At the same time, were like, bro, get out the house,

1172
01:01:09,040 --> 01:01:10,280
Speaker 2: but listen. Aren's only.

1173
01:01:12,720 --> 01:01:15,840
Speaker 4: Because I feel like a bo hurting example becoming York

1174
01:01:15,920 --> 01:01:20,360
Speaker 4: and or like now everybody's doing drill, but previously they

1175
01:01:20,480 --> 01:01:22,240
Speaker 4: all were doing him a lot of He has a

1176
01:01:22,240 --> 01:01:25,680
Speaker 4: lot of people that followed him that sound just like him.

1177
01:01:28,200 --> 01:01:31,960
Speaker 4: He still I don't think that the people that copy

1178
01:01:32,080 --> 01:01:35,520
Speaker 4: him or were influenced by him when he influenced a

1179
01:01:35,520 --> 01:01:37,800
Speaker 4: lot of people to produce that type of music, I

1180
01:01:37,840 --> 01:01:44,360
Speaker 4: don't think it hurt his Sorry, you.

1181
01:01:44,320 --> 01:01:47,800
Speaker 2: Would have an intensive argument, and I'm gonna tell you

1182
01:01:47,840 --> 01:01:52,400
Speaker 2: why I love a bully. I don't know if I

1183
01:01:52,560 --> 01:01:56,160
Speaker 2: understand have too much information on what's going on in

1184
01:01:56,240 --> 01:01:58,560
Speaker 2: drill now to have an O pain on it. But

1185
01:01:59,120 --> 01:02:02,360
Speaker 2: I know a book has a lot of offspring, But

1186
01:02:02,400 --> 01:02:04,880
Speaker 2: I feel like a lot of the offspring has allowed

1187
01:02:04,880 --> 01:02:07,920
Speaker 2: people not to get deeper in with a book and

1188
01:02:08,080 --> 01:02:10,800
Speaker 2: learn how great of an artist he is, you know

1189
01:02:10,800 --> 01:02:14,640
Speaker 2: what I'm saying. So, like, that's the cloudiness that I'm

1190
01:02:14,680 --> 01:02:18,760
Speaker 2: trying to get passed. They will once make him an

1191
01:02:18,840 --> 01:02:24,080
Speaker 2: undeniable legacy artist opposed to an antist by his name

1192
01:02:24,440 --> 01:02:28,240
Speaker 2: legacy artists. And it's not his fault. It's because we

1193
01:02:28,400 --> 01:02:31,560
Speaker 2: have too much rushing from his system, you know what

1194
01:02:31,600 --> 01:02:36,520
Speaker 2: I'm saying, Like, dude is incredible boogie Like it's super incredible,

1195
01:02:36,560 --> 01:02:40,040
Speaker 2: bro And the fact that the offspring is hurting a

1196
01:02:40,080 --> 01:02:44,400
Speaker 2: little bit, it's making me like, Man, I'm still the

1197
01:02:44,480 --> 01:02:46,400
Speaker 2: super fan of them. I can't even get to the

1198
01:02:46,400 --> 01:02:49,240
Speaker 2: next level of a boogie because I'm still spuck with

1199
01:02:49,360 --> 01:02:51,800
Speaker 2: a Buggie. He's the guy, you know what I mean?

1200
01:02:51,840 --> 01:02:55,440
Speaker 2: So how do we help them legacies still grow? Well,

1201
01:02:55,440 --> 01:02:58,320
Speaker 2: we got so much. It's not just a couple in beliefs.

1202
01:02:58,320 --> 01:03:03,640
Speaker 2: It's forty to fifty one thousand said every every song sound.

1203
01:03:03,480 --> 01:03:05,520
Speaker 5: Like Drake's picture and Drake, but that's he's an offspring

1204
01:03:05,560 --> 01:03:12,520
Speaker 5: of Drake Mellodic a loodic influence.

1205
01:03:12,640 --> 01:03:14,960
Speaker 2: But I would say, you know.

1206
01:03:15,240 --> 01:03:17,720
Speaker 5: They gotta be because he's all Springer. If we got

1207
01:03:17,720 --> 01:03:19,120
Speaker 5: to go like it's like saying that he's not the

1208
01:03:19,120 --> 01:03:20,520
Speaker 5: off spring of Yeah, he definitely is.

1209
01:03:20,560 --> 01:03:21,600
Speaker 2: What's a piece of culture?

1210
01:03:21,720 --> 01:03:24,400
Speaker 5: Yeah, you can see you can hear the influence.

1211
01:03:24,480 --> 01:03:27,920
Speaker 2: Yeah, so if you say Kanye, I mean Drake got

1212
01:03:27,920 --> 01:03:30,080
Speaker 2: a little bit from Kanye. Kye got it from So

1213
01:03:30,320 --> 01:03:33,640
Speaker 2: it's our our culture in general, you're gonna be influenced.

1214
01:03:33,800 --> 01:03:35,320
Speaker 5: Yeah, yeah, yeah, you can hear the influence.

1215
01:03:35,360 --> 01:03:37,440
Speaker 2: Thousand influenced by rock.

1216
01:03:37,760 --> 01:03:39,560
Speaker 6: It's like Wayne, Like we if we look at the

1217
01:03:39,800 --> 01:03:42,960
Speaker 6: what Wayne has done the music and today's artists, Yeah,

1218
01:03:43,120 --> 01:03:46,000
Speaker 6: you can visually see the influence, but you can sometimes

1219
01:03:46,040 --> 01:03:46,760
Speaker 6: hear the influence.

1220
01:03:46,920 --> 01:03:49,439
Speaker 2: Yeah. We love the influence. So, like, you know, that's

1221
01:03:49,600 --> 01:03:51,400
Speaker 2: that's what I'm here for. But I just don't I

1222
01:03:51,480 --> 01:03:54,040
Speaker 2: want people to be like, he influenced me to be

1223
01:03:54,200 --> 01:03:59,800
Speaker 2: this person as a like hearing Kendrick's last album, right,

1224
01:04:01,040 --> 01:04:05,520
Speaker 2: he influenced me to get back into hearing things without

1225
01:04:06,640 --> 01:04:10,120
Speaker 2: a surface mind. I really got to dig back hearing

1226
01:04:10,160 --> 01:04:13,560
Speaker 2: the music altum. It's flushing so fast that I forgot

1227
01:04:13,640 --> 01:04:16,000
Speaker 2: that the perspective could be human nature.

1228
01:04:17,000 --> 01:04:17,120
Speaker 5: You know.

1229
01:04:17,360 --> 01:04:20,560
Speaker 2: I just said, that's where that's where I get stuck at.

1230
01:04:20,640 --> 01:04:24,360
Speaker 2: It's like, holy smokes, you know what he's saying to lead,

1231
01:04:24,440 --> 01:04:26,240
Speaker 2: I have to I do this with all the stuff.

1232
01:04:26,240 --> 01:04:28,800
Speaker 2: I don't watch the show. I can't watch the Magic documentary.

1233
01:04:28,880 --> 01:04:31,200
Speaker 2: Why everybody's talking about it. I have to go back

1234
01:04:31,240 --> 01:04:33,360
Speaker 2: and watch it when nobody's on. I watched Game of

1235
01:04:33,440 --> 01:04:35,960
Speaker 2: Thrones two years later. I understand what it was about.

1236
01:04:36,400 --> 01:04:38,320
Speaker 2: You know what I'm saying, Like, I'll do that with

1237
01:04:38,480 --> 01:04:42,480
Speaker 2: music out Like Kendrick, I listened to it the minute

1238
01:04:42,520 --> 01:04:44,400
Speaker 2: they drop. I listened to it. I just flushed through

1239
01:04:44,440 --> 01:04:46,680
Speaker 2: it real quick. But then I was like, we talk

1240
01:04:46,680 --> 01:04:48,600
Speaker 2: to get my car ride for forty five minutes. I

1241
01:04:48,680 --> 01:04:52,080
Speaker 2: need to digest it. And when I digested it, I'm like, man, dude,

1242
01:04:52,120 --> 01:04:56,680
Speaker 2: it's incredible because he lived selfless through that record. A

1243
01:04:56,760 --> 01:04:58,800
Speaker 2: lot of the records, he was like, you know, Black

1244
01:04:58,840 --> 01:05:01,800
Speaker 2: of the Barrier, it was coming for y'all. This time.

1245
01:05:01,840 --> 01:05:03,240
Speaker 2: I was like, hey, man, we need to get our

1246
01:05:03,240 --> 01:05:03,680
Speaker 2: act together.

1247
01:05:03,880 --> 01:05:06,760
Speaker 5: Yeah, you know what I'm saying personal reflection boom, and

1248
01:05:06,880 --> 01:05:08,680
Speaker 5: now here's what we need to do altogether.

1249
01:05:08,760 --> 01:05:10,960
Speaker 2: Yeah, what I think of him as a legacy artist.

1250
01:05:11,520 --> 01:05:13,720
Speaker 2: Everybody's scared to do what he did because he went

1251
01:05:13,760 --> 01:05:15,600
Speaker 2: to a cliff that nobody ready to jump off of.

1252
01:05:16,120 --> 01:05:20,600
Speaker 2: So that's why I'm like, Okay, I'm gonna talk about

1253
01:05:20,640 --> 01:05:23,520
Speaker 2: some stuff that's going really hurt. Now you got paint

1254
01:05:23,600 --> 01:05:25,280
Speaker 2: rap now right, everybody got out.

1255
01:05:25,240 --> 01:05:27,000
Speaker 5: And that's a different pain wrap he doing.

1256
01:05:27,720 --> 01:05:32,440
Speaker 2: That's this is a yeah, yes, it's self reflection. So

1257
01:05:32,520 --> 01:05:34,919
Speaker 2: it's like, man, it's saying some things that you would

1258
01:05:34,960 --> 01:05:37,080
Speaker 2: normally have to go to a therapist to get out you.

1259
01:05:37,800 --> 01:05:41,240
Speaker 2: He's saying some stuff like, wow, I'm I'm talking about

1260
01:05:41,560 --> 01:05:45,360
Speaker 2: my aunt to being gay, my cousin growing up trying

1261
01:05:45,400 --> 01:05:48,480
Speaker 2: to be like her, or I'm you know, I'm arguing

1262
01:05:48,480 --> 01:05:52,919
Speaker 2: with my feet all my daddy issues, daddy issues father,

1263
01:05:53,120 --> 01:05:55,920
Speaker 2: you know, and I have a father father time. It's

1264
01:05:56,080 --> 01:05:59,720
Speaker 2: ridiculous the stuff that he's talking on the end. Great

1265
01:05:59,840 --> 01:06:00,840
Speaker 2: art has always done it.

1266
01:06:00,920 --> 01:06:03,480
Speaker 4: Like when you want to look at d m X

1267
01:06:04,480 --> 01:06:09,320
Speaker 4: vulnerable in his stories of slipping and you know something tupac.

1268
01:06:10,480 --> 01:06:13,920
Speaker 2: Eminem even talking about his mom and park and all that.

1269
01:06:14,440 --> 01:06:17,040
Speaker 4: Now there's always project win those things that nature. I

1270
01:06:17,080 --> 01:06:20,080
Speaker 4: feel like the best artist throughout the time has always

1271
01:06:20,120 --> 01:06:23,840
Speaker 4: made personal and and that's kind of like their therapy

1272
01:06:24,000 --> 01:06:25,440
Speaker 4: session is actually getting.

1273
01:06:25,200 --> 01:06:26,240
Speaker 2: Out what's going on there.

1274
01:06:26,560 --> 01:06:29,000
Speaker 6: But the interesting part is what you said is like,

1275
01:06:29,160 --> 01:06:30,560
Speaker 6: look at the guys you name and look at the

1276
01:06:30,640 --> 01:06:31,560
Speaker 6: time period since that.

1277
01:06:33,520 --> 01:06:37,680
Speaker 2: So like he's like Jim Cole's a artists that still

1278
01:06:37,760 --> 01:06:39,200
Speaker 2: has very personal music.

1279
01:06:39,960 --> 01:06:42,520
Speaker 5: Yeah he does, he does. I'm talking about so like

1280
01:06:42,600 --> 01:06:45,560
Speaker 5: and we had that conversation like with the Keundrid pieces,

1281
01:06:45,640 --> 01:06:48,600
Speaker 5: just like it's a deeper dive. I think the best

1282
01:06:48,600 --> 01:06:50,920
Speaker 5: way to Pathphace is like grown man bars, you really

1283
01:06:50,920 --> 01:06:51,480
Speaker 5: got to deal with.

1284
01:06:51,840 --> 01:06:55,520
Speaker 2: Yeah, and I'm just tied all together. This is where

1285
01:06:55,560 --> 01:06:58,080
Speaker 2: we come into the legacy talk because I wouldn't. I

1286
01:06:58,160 --> 01:07:00,480
Speaker 2: don't know one rapper right now is gonna try to

1287
01:07:00,520 --> 01:07:04,000
Speaker 2: pattern Kindred in that space talking about it. It's hard

1288
01:07:04,040 --> 01:07:06,640
Speaker 2: to copy. It's hard to talk about, like the stuff

1289
01:07:06,680 --> 01:07:08,520
Speaker 2: that Jay Cole talking about, it's hard to talk about

1290
01:07:08,840 --> 01:07:11,160
Speaker 2: that's not my life. So now it's like the artists

1291
01:07:11,160 --> 01:07:13,240
Speaker 2: that are coming out now, they're living somebody else's life.

1292
01:07:13,720 --> 01:07:16,920
Speaker 2: You're living ousing's life. You're living this person's life like

1293
01:07:17,560 --> 01:07:19,560
Speaker 2: they can't live those lives. Like a lot of people

1294
01:07:19,600 --> 01:07:21,680
Speaker 2: can't live Drake's lives because at any minute he can

1295
01:07:21,760 --> 01:07:24,160
Speaker 2: turn around and say some ship that nobody can say,

1296
01:07:24,840 --> 01:07:27,680
Speaker 2: oh shit. You know why because people are afraid. So

1297
01:07:28,120 --> 01:07:30,360
Speaker 2: when you have that space where people are afraid to

1298
01:07:30,400 --> 01:07:33,640
Speaker 2: say stuff, it's like, okay, you're on his own. So

1299
01:07:33,760 --> 01:07:35,520
Speaker 2: when you look at artists, are you looking is that

1300
01:07:35,640 --> 01:07:38,840
Speaker 2: one that you care about coming leg artists? Just is

1301
01:07:38,880 --> 01:07:41,280
Speaker 2: this a hot artist that can make some hot records? Yeah,

1302
01:07:41,320 --> 01:07:44,480
Speaker 2: that's what one of one of my my my bad

1303
01:07:45,600 --> 01:07:50,480
Speaker 2: points are as a person because I may miss the

1304
01:07:50,680 --> 01:07:54,400
Speaker 2: here and now, and I look for the artists that

1305
01:07:54,480 --> 01:07:58,280
Speaker 2: are going to be here forever based on what I

1306
01:07:58,440 --> 01:08:02,240
Speaker 2: see and not for nothing. A lot of the artists

1307
01:08:02,320 --> 01:08:05,560
Speaker 2: that we have now are people that could last a

1308
01:08:05,760 --> 01:08:09,200
Speaker 2: long time. You look at Uzi, he's almost nine years

1309
01:08:09,240 --> 01:08:11,760
Speaker 2: and you know what I'm saying, is he thirty yet?

1310
01:08:12,200 --> 01:08:14,880
Speaker 2: Now he's not not even thirty yet. Joke's almost five

1311
01:08:14,960 --> 01:08:18,200
Speaker 2: years in. His first thing came out twenty eighteen. So

1312
01:08:18,280 --> 01:08:21,840
Speaker 2: it's like I'm looking for those guys all the time.

1313
01:08:21,920 --> 01:08:23,960
Speaker 2: And a lot of people like Bro you're missing out

1314
01:08:24,040 --> 01:08:26,320
Speaker 2: a lot of money, a lot of things based on

1315
01:08:26,520 --> 01:08:30,400
Speaker 2: not hitting, you know, a first base hit or double double.

1316
01:08:30,520 --> 01:08:32,680
Speaker 2: I'm always trying to look for the home run. And

1317
01:08:32,800 --> 01:08:34,840
Speaker 2: you know, it's been a gift in the curse for

1318
01:08:34,920 --> 01:08:36,439
Speaker 2: me because it's a lot of stuff that I missed

1319
01:08:36,439 --> 01:08:38,280
Speaker 2: that lasted for two years, that could have made us

1320
01:08:38,280 --> 01:08:40,200
Speaker 2: a bunch of money. One of the what's one of

1321
01:08:40,280 --> 01:08:46,280
Speaker 2: the biggest stings. It's so many that I don't even remember,

1322
01:08:47,320 --> 01:08:54,280
Speaker 2: Like honestly, between a few of the record labels, there's

1323
01:08:54,400 --> 01:08:57,519
Speaker 2: only so many. I don't think we had a stab

1324
01:08:57,640 --> 01:09:02,680
Speaker 2: at too many that didn't last, like, you know what

1325
01:09:02,720 --> 01:09:06,120
Speaker 2: I mean. I think early on in two thousand and

1326
01:09:07,160 --> 01:09:12,200
Speaker 2: even twelve, we were still trying to formulate and figure

1327
01:09:12,240 --> 01:09:15,400
Speaker 2: things out. I think we had meetings to you know,

1328
01:09:15,840 --> 01:09:21,479
Speaker 2: partner with pe On Amigos at some point, uh Rich

1329
01:09:21,520 --> 01:09:24,320
Speaker 2: Homi Kwan, with somebody that I was really fucking with

1330
01:09:24,680 --> 01:09:28,439
Speaker 2: back then, you know what I mean, uh Asam Rocky

1331
01:09:28,560 --> 01:09:30,000
Speaker 2: was one of the first people I was fucking with.

1332
01:09:30,479 --> 01:09:34,040
Speaker 2: Uh just just a ton of rappers that have come

1333
01:09:34,120 --> 01:09:36,640
Speaker 2: my way, like even Tory Lanez early early early on.

1334
01:09:37,400 --> 01:09:39,560
Speaker 2: I mean a lot of a lot of guys that

1335
01:09:40,520 --> 01:09:42,880
Speaker 2: we missed a lot, you know what I'm saying, But.

1336
01:09:44,720 --> 01:09:45,120
Speaker 5: We worked.

1337
01:09:45,120 --> 01:09:47,280
Speaker 2: We missed a lot of people that were here that

1338
01:09:47,439 --> 01:09:49,640
Speaker 2: made huge success that aren't here, and then people that

1339
01:09:49,760 --> 01:09:52,960
Speaker 2: are going to be staples and we missed them. But

1340
01:09:53,200 --> 01:09:55,719
Speaker 2: you know, I got to ask you, what's your favorite

1341
01:09:55,760 --> 01:09:59,600
Speaker 2: games to grow? Like it's gonna be. I got a

1342
01:09:59,680 --> 01:10:04,320
Speaker 2: couple and for these reasons, Trap or Die because that's

1343
01:10:04,360 --> 01:10:07,040
Speaker 2: part of he has a producer. It's where I started,

1344
01:10:07,680 --> 01:10:11,439
Speaker 2: uh with Jeez for real because it was so out

1345
01:10:11,479 --> 01:10:14,599
Speaker 2: the box, you know. So it was something so different

1346
01:10:14,680 --> 01:10:17,320
Speaker 2: what the name of that one? In my mind? The prequel?

1347
01:10:18,200 --> 01:10:19,640
Speaker 2: So I was like he was getting ready to do

1348
01:10:19,680 --> 01:10:23,679
Speaker 2: the album, but you can't stop to us Dolls Barkley

1349
01:10:24,080 --> 01:10:26,040
Speaker 2: because at that point se Low was out of his

1350
01:10:26,200 --> 01:10:31,519
Speaker 2: mind beyond being I want to do something with you guys.

1351
01:10:31,560 --> 01:10:35,120
Speaker 2: I was like crazy was on our tape. You know

1352
01:10:35,160 --> 01:10:37,120
Speaker 2: what I'm saying. It was like, you think that's the break.

1353
01:10:37,200 --> 01:10:39,479
Speaker 2: Craziness is a loss of smash, you know what I mean?

1354
01:10:40,040 --> 01:10:44,600
Speaker 2: And then I think the very last one would have

1355
01:10:44,800 --> 01:10:49,160
Speaker 2: to be uh start sound crazy like what U? The

1356
01:10:49,240 --> 01:10:56,599
Speaker 2: slim duggainst the girls. So I built a great relation

1357
01:10:57,240 --> 01:10:59,880
Speaker 2: relationship with him over the years, but that tape was

1358
01:11:00,040 --> 01:11:02,400
Speaker 2: different because we got a chance to rock with somebody

1359
01:11:02,479 --> 01:11:06,760
Speaker 2: from the South that didn't really have a lot of

1360
01:11:06,800 --> 01:11:10,880
Speaker 2: allegiance forcing him to do a certain sound. It's just him,

1361
01:11:11,080 --> 01:11:12,360
Speaker 2: you know what I mean. And that was like one

1362
01:11:12,400 --> 01:11:15,280
Speaker 2: of my favorites, like just to be able to hear

1363
01:11:15,479 --> 01:11:18,639
Speaker 2: a different sound like three Kings and all this stuff.

1364
01:11:18,680 --> 01:11:21,360
Speaker 2: He just didn't sound like nobody like some of my favorites.

1365
01:11:21,960 --> 01:11:23,120
Speaker 2: I got a long list of it.

1366
01:11:23,400 --> 01:11:24,800
Speaker 5: There was no dedications on it.

1367
01:11:25,400 --> 01:11:28,120
Speaker 2: The dedications they're right behind that. I'm just saying which

1368
01:11:28,120 --> 01:11:31,240
Speaker 2: happened the most of the meaning to me dedication could

1369
01:11:31,479 --> 01:11:34,880
Speaker 2: run parallel to traup or Die only because the Cannon

1370
01:11:34,920 --> 01:11:38,000
Speaker 2: record came out of that. People will have a tough

1371
01:11:38,160 --> 01:11:40,559
Speaker 2: argument that that's one of my best records of beats

1372
01:11:40,560 --> 01:11:43,439
Speaker 2: I've ever done, you know what I mean. So the

1373
01:11:43,560 --> 01:11:47,880
Speaker 2: dedications done, But again Wayne was already low Wayne, you know,

1374
01:11:48,880 --> 01:11:51,479
Speaker 2: he was waying. We were just adding you know, slim

1375
01:11:51,600 --> 01:11:55,800
Speaker 2: Doug was already growing in his space, but he hadn't

1376
01:11:55,840 --> 01:11:59,400
Speaker 2: reached We didn't put the ears and eyes for New

1377
01:11:59,520 --> 01:12:01,560
Speaker 2: York and all gods to accept them, you know what

1378
01:12:01,600 --> 01:12:01,880
Speaker 2: I mean.

1379
01:12:02,320 --> 01:12:04,120
Speaker 5: Nix Tate Whezy mix tape.

1380
01:12:04,120 --> 01:12:07,800
Speaker 2: Wheazy is unstoppable. But like a lot of our mixtapes

1381
01:12:07,960 --> 01:12:11,120
Speaker 2: we gave you, we've gotten them to spaces where they

1382
01:12:11,160 --> 01:12:17,719
Speaker 2: probably would have went anyway, but just growth that. Okay, Yeah,

1383
01:12:18,920 --> 01:12:19,640
Speaker 2: that's a tough one.

1384
01:12:20,160 --> 01:12:24,360
Speaker 6: I'm a weazy guy. You child to tip love to

1385
01:12:24,800 --> 01:12:25,400
Speaker 6: here tip guy.

1386
01:12:25,560 --> 01:12:27,240
Speaker 2: Some people are gonna argue me. I'm ask you a

1387
01:12:27,360 --> 01:12:28,839
Speaker 2: question the top five where.

1388
01:12:28,640 --> 01:12:33,360
Speaker 5: We're at from where fromwhere rappers? But before I answer,

1389
01:12:33,400 --> 01:12:34,840
Speaker 5: I got to ask you a question now because I

1390
01:12:34,920 --> 01:12:35,760
Speaker 5: know who your favorite is.

1391
01:12:36,120 --> 01:12:36,920
Speaker 2: Who's my favorite?

1392
01:12:37,200 --> 01:12:39,840
Speaker 5: Jay? Of course cool man, because shout out to the

1393
01:12:39,880 --> 01:12:46,120
Speaker 5: research team, and obviously when we had Kennon go Crazy

1394
01:12:46,160 --> 01:12:48,400
Speaker 5: is the first thing I think, Yeah, what was it

1395
01:12:48,479 --> 01:12:50,760
Speaker 5: like when you heard Jay on the remix to this?

1396
01:12:52,920 --> 01:12:56,280
Speaker 2: So? Being a big j fan since ninety six when

1397
01:12:56,280 --> 01:13:00,640
Speaker 2: it first came out, man, it was he was like, man,

1398
01:13:00,640 --> 01:13:03,439
Speaker 2: I got something I got I want to play And

1399
01:13:03,520 --> 01:13:05,479
Speaker 2: he was like, you're gonna like it? So and he

1400
01:13:05,560 --> 01:13:07,800
Speaker 2: was like, yeah, Jay got on this joint. I was like, well,

1401
01:13:08,040 --> 01:13:10,320
Speaker 2: stop fucking playing with me. I don't even want.

1402
01:13:10,200 --> 01:13:12,360
Speaker 5: To hear do that. No, don't do that. I don't

1403
01:13:12,360 --> 01:13:12,800
Speaker 5: play like that.

1404
01:13:12,960 --> 01:13:14,519
Speaker 2: Give you the rest of the beats. Bro, this came,

1405
01:13:14,600 --> 01:13:18,320
Speaker 2: you know, tap up for the beats or something. He's like, nah,

1406
01:13:18,640 --> 01:13:21,160
Speaker 2: he went crazy too. I'm thinking, Okay, he got on

1407
01:13:21,240 --> 01:13:24,439
Speaker 2: that game eight twelve bars, all the sixty four bars.

1408
01:13:24,479 --> 01:13:27,880
Speaker 2: I was like, Bro, I heard it. I think I

1409
01:13:27,960 --> 01:13:31,760
Speaker 2: cried the first because that was you know, at that time,

1410
01:13:31,840 --> 01:13:33,240
Speaker 2: I was going through a period where I didn't know

1411
01:13:33,280 --> 01:13:35,719
Speaker 2: I was supposed to be producing. I knew I was dope,

1412
01:13:36,120 --> 01:13:39,599
Speaker 2: but you know, I wasn't the triggers going out there.

1413
01:13:39,680 --> 01:13:41,519
Speaker 2: I didn't know people was really fucking with my ship

1414
01:13:41,640 --> 01:13:45,120
Speaker 2: like that. So when they was like, oh I'm here,

1415
01:13:45,560 --> 01:13:48,200
Speaker 2: that allowed me to work with every artist I ever

1416
01:13:48,280 --> 01:13:50,800
Speaker 2: wanted to work with on one song. Everybody in the

1417
01:13:51,000 --> 01:13:53,640
Speaker 2: rap game wrapped on that beat. So I was like, oh,

1418
01:13:53,640 --> 01:13:55,360
Speaker 2: I'm done. I don't have and people ask me who

1419
01:13:55,400 --> 01:13:57,080
Speaker 2: do you want to work with? I was like Stevie Wonder,

1420
01:13:57,160 --> 01:14:00,559
Speaker 2: that's the only touch my record. You know what I'm saying,

1421
01:14:00,880 --> 01:14:02,559
Speaker 2: I've worked with everybody on one.

1422
01:14:02,520 --> 01:14:05,799
Speaker 5: Song, But that was like, that was a great classic,

1423
01:14:05,960 --> 01:14:06,920
Speaker 5: But I need the top five?

1424
01:14:07,040 --> 01:14:10,840
Speaker 4: Can I'm gonna get the top five in no particular order,

1425
01:14:14,160 --> 01:14:15,400
Speaker 4: of course, you know what I'm saying.

1426
01:14:16,080 --> 01:14:22,439
Speaker 2: Go as far as lyrics as far as his overall slag. Now,

1427
01:14:22,520 --> 01:14:25,400
Speaker 2: it's not even my favorite rapping. I gotta go with ns.

1428
01:14:28,680 --> 01:14:33,559
Speaker 2: Kanye West is somebody that a legend. It's hard.

1429
01:14:33,640 --> 01:14:37,200
Speaker 4: Typically you look at a producer raph for combination together,

1430
01:14:37,520 --> 01:14:38,320
Speaker 4: like there's no way.

1431
01:14:38,200 --> 01:14:39,960
Speaker 2: You can have a listen. Not for Kanye.

1432
01:14:41,760 --> 01:14:47,479
Speaker 4: Drake is underappreciated. I appreciated season like, he's probably the

1433
01:14:47,520 --> 01:14:51,800
Speaker 4: most consistent person ever. It's rain has not been matched

1434
01:14:51,840 --> 01:14:54,680
Speaker 4: by anybody. So Drake's in my top five, which is

1435
01:14:54,720 --> 01:14:57,960
Speaker 4: a little controversial, But Drake's in my top five now,

1436
01:14:58,160 --> 01:15:02,760
Speaker 4: the fifth one his way it gets That's what it's like.

1437
01:15:03,200 --> 01:15:07,080
Speaker 4: Me Be is dope, but only got two hours. So

1438
01:15:07,240 --> 01:15:08,960
Speaker 4: it's kind of difficult for somebody with two.

1439
01:15:08,840 --> 01:15:12,960
Speaker 5: Hours from New York. I don't even know what I didn't.

1440
01:15:12,439 --> 01:15:16,280
Speaker 2: Somebody for two hours killing it in the top five? Small?

1441
01:15:16,520 --> 01:15:17,800
Speaker 5: Who's the five? Who's number five?

1442
01:15:20,000 --> 01:15:22,600
Speaker 2: I go with Pop? I go with Pop. I go

1443
01:15:22,720 --> 01:15:23,080
Speaker 2: with Pop.

1444
01:15:23,200 --> 01:15:26,080
Speaker 4: Not not necessarily the best rapper, but as far as

1445
01:15:26,160 --> 01:15:28,600
Speaker 4: was influenced when he was able to comp truck and

1446
01:15:28,640 --> 01:15:31,000
Speaker 4: touch the short period of time when he meant to

1447
01:15:31,120 --> 01:15:33,479
Speaker 4: hip hop, I go with Pop.

1448
01:15:35,080 --> 01:15:37,920
Speaker 2: M let's go. He's killed me.

1449
01:15:38,080 --> 01:15:38,560
Speaker 5: He killed me.

1450
01:15:39,640 --> 01:15:43,360
Speaker 6: So tell you number one and we figured out everything

1451
01:15:43,400 --> 01:15:50,320
Speaker 6: else after that. No for sure, Pot for sure, Christopher

1452
01:15:50,400 --> 01:15:51,120
Speaker 6: Whiles for sure.

1453
01:15:52,240 --> 01:15:52,960
Speaker 5: And five.

1454
01:15:54,120 --> 01:15:56,679
Speaker 6: It's a mixture because I got some of my favorite

1455
01:15:56,760 --> 01:15:59,599
Speaker 6: rappers that most people want put so see those one

1456
01:15:59,600 --> 01:16:05,120
Speaker 6: of my favorits. Wayne is one of my favorites. Drake

1457
01:16:06,760 --> 01:16:09,720
Speaker 6: one of my all time favorites. He's in there as well.

1458
01:16:12,280 --> 01:16:14,160
Speaker 6: So it would be a mixed bag of those people

1459
01:16:15,640 --> 01:16:16,760
Speaker 6: inside of my.

1460
01:16:17,439 --> 01:16:20,960
Speaker 5: Five if I could. But if we did like Regional,

1461
01:16:21,040 --> 01:16:22,240
Speaker 5: that probably easier, right.

1462
01:16:24,760 --> 01:16:29,920
Speaker 2: Obviously number one would be j I would go now

1463
01:16:30,240 --> 01:16:35,360
Speaker 2: will be number one. We won't have We can go anywhere.

1464
01:16:35,400 --> 01:16:41,200
Speaker 2: This ain't no particular order, but snoop mm hmmm, Wayne, Uh,

1465
01:16:41,720 --> 01:16:44,160
Speaker 2: I could go. I could go, of course, b I

1466
01:16:44,320 --> 01:16:51,240
Speaker 2: g uh and I could go. I could go. I

1467
01:16:51,280 --> 01:16:55,559
Speaker 2: could go either Kanye or Arms with two thousands. That's interesting.

1468
01:16:55,800 --> 01:16:59,200
Speaker 2: The Tupac thing. Some people not on the list, and

1469
01:16:59,240 --> 01:17:02,960
Speaker 2: they probably won't killed me. I was never a Tupoculan. Well,

1470
01:17:03,000 --> 01:17:06,400
Speaker 2: you just learned that. I just learned it in the past. Uh,

1471
01:17:07,840 --> 01:17:10,680
Speaker 2: about seven years about Pott and I started enjoying this ic.

1472
01:17:11,360 --> 01:17:12,960
Speaker 5: The authors. You don't say you learned that you weren't

1473
01:17:13,000 --> 01:17:14,760
Speaker 5: you weren't a fan. You never was a fan.

1474
01:17:15,760 --> 01:17:19,920
Speaker 2: I've had tons of arguments on being whack up until

1475
01:17:19,960 --> 01:17:24,600
Speaker 2: twenty sixteen. You put in front of knobs. Yeah, I

1476
01:17:24,720 --> 01:17:26,559
Speaker 2: know that sounds weird. I know it sounds weird.

1477
01:17:27,400 --> 01:17:33,000
Speaker 5: And I wasn't even the others. I just realized that no, no, no, no,

1478
01:17:33,120 --> 01:17:35,160
Speaker 5: it's crazy. They did like an NBA comparison to.

1479
01:17:35,560 --> 01:17:38,840
Speaker 6: Rappers, and they had obviously they had like Jay was

1480
01:17:38,880 --> 01:17:44,120
Speaker 6: Michael Jordan and Lebron was probably big, and they had

1481
01:17:44,240 --> 01:17:45,360
Speaker 6: nowns is Isaiah Thomas.

1482
01:17:47,120 --> 01:17:49,080
Speaker 2: Yeah, I don't even know if I'm going that far.

1483
01:17:49,320 --> 01:17:51,320
Speaker 5: I mean, that's what they did was.

1484
01:17:52,960 --> 01:17:56,400
Speaker 2: The no Ja ding. So I've had some tough conversations

1485
01:17:56,439 --> 01:18:00,320
Speaker 2: to maybe take him out my top five, but now

1486
01:18:00,400 --> 01:18:03,519
Speaker 2: this is incredible. I mean, if I it's top five

1487
01:18:03,680 --> 01:18:06,479
Speaker 2: is a tough conversation. That's why, because you know, after

1488
01:18:06,520 --> 01:18:08,879
Speaker 2: the kids I'm dealing with now, they'd be like Boosy

1489
01:18:10,439 --> 01:18:15,000
Speaker 2: Future Future and Wayne, like Wayne is the o G.

1490
01:18:15,600 --> 01:18:17,559
Speaker 2: And then they say these guys and I can't want

1491
01:18:17,560 --> 01:18:18,080
Speaker 2: to put Drake.

1492
01:18:19,400 --> 01:18:21,439
Speaker 5: They won't even put him in. That's the crazy part.

1493
01:18:22,080 --> 01:18:22,240
Speaker 2: I know.

1494
01:18:22,320 --> 01:18:26,920
Speaker 5: I'm saying that the generation just deserves to be definitely.

1495
01:18:27,439 --> 01:18:30,240
Speaker 2: Kids, they and it's not because of age. They just

1496
01:18:30,600 --> 01:18:33,519
Speaker 2: base it off of again, like you said region. So

1497
01:18:33,880 --> 01:18:36,280
Speaker 2: you know a lot of kids I'm running too from

1498
01:18:36,280 --> 01:18:39,240
Speaker 2: the South. Boosie is number one. They favorite rapper, and

1499
01:18:39,240 --> 01:18:41,479
Speaker 2: I would think they would be tipped because I love Tip,

1500
01:18:42,200 --> 01:18:43,720
Speaker 2: but they'd be like Boosy number one.

1501
01:18:44,520 --> 01:18:47,680
Speaker 5: Every time we were in the other night we was in,

1502
01:18:48,360 --> 01:18:51,000
Speaker 5: he was in a party here and I'm listening record

1503
01:18:51,040 --> 01:18:53,880
Speaker 5: after record, it's future, its future. I'm like, future is

1504
01:18:53,880 --> 01:18:56,400
Speaker 5: the king of Atlanta. And we grew up thinking like

1505
01:18:56,560 --> 01:18:59,040
Speaker 5: nobody could be the King of Atlanta except I And

1506
01:18:59,160 --> 01:19:02,320
Speaker 5: I'm like, nah, king of South, South right right, But

1507
01:19:02,439 --> 01:19:02,880
Speaker 5: I'm just like.

1508
01:19:03,680 --> 01:19:05,479
Speaker 2: That saying too, like them calling him the jay Z

1509
01:19:05,600 --> 01:19:07,920
Speaker 2: of the South. I just wish he was just the rapper,

1510
01:19:08,080 --> 01:19:09,519
Speaker 2: like he's good as ship, you know what I mean

1511
01:19:10,120 --> 01:19:12,639
Speaker 2: to say, he's the king of the South. He called

1512
01:19:12,680 --> 01:19:14,200
Speaker 2: himself that, and you know a couple of times I

1513
01:19:14,320 --> 01:19:16,639
Speaker 2: just like, bro, you you out there, you don't say

1514
01:19:17,120 --> 01:19:19,360
Speaker 2: James the King of the North, like you know what

1515
01:19:19,439 --> 01:19:25,600
Speaker 2: I'm saying, we are the North, to stop it. So

1516
01:19:27,360 --> 01:19:29,560
Speaker 2: that was good. I felt like the reason.

1517
01:19:31,640 --> 01:19:37,439
Speaker 5: He probably one of my favorite favorite she was king

1518
01:19:37,439 --> 01:19:39,960
Speaker 5: of himself. But then it was the best rapperlive.

1519
01:19:40,920 --> 01:19:43,639
Speaker 2: Anythink after Big and Jay and we get into discussion.

1520
01:19:43,920 --> 01:19:45,360
Speaker 5: You know what I'm saying, But you know.

1521
01:19:49,080 --> 01:19:49,799
Speaker 2: That's interesting.

1522
01:19:50,640 --> 01:19:52,360
Speaker 5: Yeah, he's in most people's Yeah.

1523
01:19:52,960 --> 01:19:54,960
Speaker 2: People have to argument with me, like he didn't have

1524
01:19:55,200 --> 01:19:57,519
Speaker 2: enough albums. I'd be like his albums alone, there's ten

1525
01:19:57,560 --> 01:20:02,600
Speaker 2: albums albums. If I hadn't go, there's twenty songs on.

1526
01:20:02,720 --> 01:20:04,719
Speaker 2: Right after that was something like that, five is album,

1527
01:20:04,800 --> 01:20:06,320
Speaker 2: five's album, Five's album.

1528
01:20:06,160 --> 01:20:07,639
Speaker 5: Five's album all classics.

1529
01:20:09,040 --> 01:20:11,120
Speaker 2: I can put them in EPs like he got enough,

1530
01:20:11,400 --> 01:20:14,280
Speaker 2: Like he said enough Kendrick right now said enough for

1531
01:20:14,360 --> 01:20:16,839
Speaker 2: me to be like, yo, you're my top ten.

1532
01:20:17,200 --> 01:20:17,519
Speaker 5: All right.

1533
01:20:17,520 --> 01:20:19,519
Speaker 6: So one of our young boys shout out to ab.

1534
01:20:20,520 --> 01:20:22,719
Speaker 6: He says that we can't keep having these top five

1535
01:20:23,360 --> 01:20:25,880
Speaker 6: and not make a room for some of these greats.

1536
01:20:26,680 --> 01:20:29,560
Speaker 6: Kendrick is a good name that probably could be in

1537
01:20:29,640 --> 01:20:32,040
Speaker 6: there at the end of his careage, like artist Drake

1538
01:20:32,120 --> 01:20:35,400
Speaker 6: obviously J Cole if we had to stop moving people

1539
01:20:35,720 --> 01:20:38,400
Speaker 6: like the cards around, like who would you shuffle out

1540
01:20:38,439 --> 01:20:38,640
Speaker 6: of there?

1541
01:20:39,400 --> 01:20:41,920
Speaker 2: So I had that conversation too. I had these round

1542
01:20:42,000 --> 01:20:44,200
Speaker 2: table so I you know, they say that the mount

1543
01:20:44,240 --> 01:20:48,040
Speaker 2: rushmore right, So there's tears, So I think there's the

1544
01:20:48,320 --> 01:20:51,439
Speaker 2: top is just can't be moved. And then you have

1545
01:20:51,720 --> 01:20:58,519
Speaker 2: like the volunteer, you don't have put on three classic

1546
01:20:58,600 --> 01:21:01,920
Speaker 2: albums in the last eighteen months. Yes he did, Yes

1547
01:21:02,000 --> 01:21:04,519
Speaker 2: he did twenty seven years in the game. I guess

1548
01:21:04,600 --> 01:21:10,320
Speaker 2: I just haven't. I haven't recouped from you know. And

1549
01:21:10,800 --> 01:21:14,840
Speaker 2: that's not like, bro, They're both influenced by each other,

1550
01:21:15,040 --> 01:21:17,639
Speaker 2: like they both pushed each other to be these great artists.

1551
01:21:18,280 --> 01:21:22,080
Speaker 2: It's not like it's interchangeable. But it's like, like I said,

1552
01:21:22,160 --> 01:21:25,120
Speaker 2: we had three question marks over faces, Jay and Big

1553
01:21:25,320 --> 01:21:27,080
Speaker 2: is up there somewhere if I had, if I was

1554
01:21:27,120 --> 01:21:31,479
Speaker 2: gonna be a real person. No, no, you're biased. I

1555
01:21:31,600 --> 01:21:33,360
Speaker 2: put Pop up there, you know what I mean? Just

1556
01:21:33,400 --> 01:21:35,960
Speaker 2: because of his influence of what he's done. I've seen

1557
01:21:36,040 --> 01:21:39,719
Speaker 2: people from different races love him more and different places.

1558
01:21:40,040 --> 01:21:42,240
Speaker 2: I tell people this time when I start traveling the world,

1559
01:21:42,640 --> 01:21:45,400
Speaker 2: I went to Africa and I went to Japan. Uh.

1560
01:21:46,280 --> 01:21:50,080
Speaker 2: One of the most people most noticeable faces over there

1561
01:21:50,200 --> 01:21:52,760
Speaker 2: is ludicrous, you know what I mean? You know what

1562
01:21:52,760 --> 01:21:56,519
Speaker 2: I mean. But he was on everything he was on.

1563
01:21:56,880 --> 01:22:00,880
Speaker 2: He was on haircut posters, he was on styline. Some

1564
01:22:01,000 --> 01:22:03,120
Speaker 2: people don't put him in it, and they top five,

1565
01:22:03,200 --> 01:22:05,640
Speaker 2: but he's the most recognizable all over the world. They

1566
01:22:05,680 --> 01:22:07,639
Speaker 2: don't think. I don't think anybody. I've never hearn anybody

1567
01:22:08,280 --> 01:22:08,639
Speaker 2: to five.

1568
01:22:08,680 --> 01:22:13,439
Speaker 4: But Lupus played a major part in uh that early

1569
01:22:13,520 --> 01:22:14,479
Speaker 4: two thousand era.

1570
01:22:15,439 --> 01:22:17,200
Speaker 5: He was he was himself.

1571
01:22:18,080 --> 01:22:22,200
Speaker 2: It was Nelly and Luis Chris. Yeah, he couldn't be

1572
01:22:22,320 --> 01:22:29,840
Speaker 2: duplicated either. He couldn't eat the stuff he did. Baby Baby,

1573
01:22:31,120 --> 01:22:33,240
Speaker 2: that's what we expected him to be. But I don't

1574
01:22:33,240 --> 01:22:37,200
Speaker 2: think the baby one of them. Yeah, they weren't the

1575
01:22:37,240 --> 01:22:40,839
Speaker 2: same space, but we expected him because we the funny

1576
01:22:44,280 --> 01:22:47,719
Speaker 2: you know, just like I think that, uh, for some reason,

1577
01:22:48,400 --> 01:22:51,960
Speaker 2: Chopper and the Chopper reminded me of what Nelly could

1578
01:22:52,000 --> 01:22:54,479
Speaker 2: have done, you know what I mean, asad Rocky and

1579
01:22:54,600 --> 01:22:57,519
Speaker 2: a sat and a sad mob reminded me of what

1580
01:22:58,160 --> 01:23:00,840
Speaker 2: a mixture of dipset and bone thugs harmony could have been.

1581
01:23:01,280 --> 01:23:03,880
Speaker 2: So it was like, you know, we always had this push,

1582
01:23:03,960 --> 01:23:06,599
Speaker 2: but we all we've never had her.

1583
01:23:06,560 --> 01:23:09,679
Speaker 4: Baby, said Yo, Chris, No, I don't think I'm saying

1584
01:23:10,040 --> 01:23:11,760
Speaker 4: he probably wasn't even influenced.

1585
01:23:11,400 --> 01:23:16,120
Speaker 5: Five, But to me, that's just I see, so we've

1586
01:23:16,160 --> 01:23:16,759
Speaker 5: seen it before.

1587
01:23:17,040 --> 01:23:19,360
Speaker 2: Yeah, we need to start having a discussion, right about

1588
01:23:19,400 --> 01:23:22,479
Speaker 2: the Tears of Mount Rushmore and stops saying, hey, it's

1589
01:23:22,600 --> 01:23:26,320
Speaker 2: five because I love all the rappers of it to twenty.

1590
01:23:26,520 --> 01:23:28,479
Speaker 2: So if we do five five five five.

1591
01:23:28,400 --> 01:23:32,000
Speaker 4: Any guy's lyricists like, if you do, lyricists like you

1592
01:23:32,080 --> 01:23:34,600
Speaker 4: got people like to me my favorite, one of my

1593
01:23:34,640 --> 01:23:35,519
Speaker 4: favorit rappers a whole time.

1594
01:23:35,520 --> 01:23:38,040
Speaker 2: It is easy. I wasn't our top five. I don't

1595
01:23:38,040 --> 01:23:39,800
Speaker 2: think too many people's actually benefit.

1596
01:23:40,479 --> 01:23:44,840
Speaker 5: Yea, even even Nikki, how many dudes, how many people

1597
01:23:45,200 --> 01:23:46,439
Speaker 5: are better rappers than her?

1598
01:23:46,960 --> 01:23:49,160
Speaker 2: Nicki? And I is definitely like, I'm glad we're having

1599
01:23:49,200 --> 01:23:52,479
Speaker 2: this before we rap. Yesterday I was about seeing what

1600
01:23:52,560 --> 01:23:54,680
Speaker 2: was about to come out of my head because I

1601
01:23:54,800 --> 01:23:56,719
Speaker 2: was talking with a few of the buddies. They smart,

1602
01:23:56,840 --> 01:23:59,360
Speaker 2: and we was like, yo, top five best female rappers

1603
01:24:00,040 --> 01:24:04,080
Speaker 2: and I had Nicki number one. Yeah, I had Nicki

1604
01:24:04,160 --> 01:24:06,840
Speaker 2: number one for multiple reasons. But then I got it

1605
01:24:06,920 --> 01:24:08,800
Speaker 2: got funky when I was talked about Laurence Hill and I.

1606
01:24:08,880 --> 01:24:10,160
Speaker 5: Was upset center the topic.

1607
01:24:10,439 --> 01:24:12,519
Speaker 2: I want to watch one album every thirty years.

1608
01:24:13,479 --> 01:24:16,400
Speaker 5: Don't do that. I don't just don't do it. No no, no,

1609
01:24:16,560 --> 01:24:19,040
Speaker 5: no no, don't do that. Don't do that. You gotta

1610
01:24:19,080 --> 01:24:19,720
Speaker 5: stop doing that.

1611
01:24:20,280 --> 01:24:23,120
Speaker 4: Album one of the greatest album, got more grand no

1612
01:24:23,600 --> 01:24:25,240
Speaker 4: legendary album, but just one album.

1613
01:24:25,520 --> 01:24:27,400
Speaker 2: No, she was on the score. Both of those are

1614
01:24:27,439 --> 01:24:29,280
Speaker 2: Diamond brother I think group, I think group.

1615
01:24:29,120 --> 01:24:32,680
Speaker 5: Projects, the single the niggor singles, she's featured on those,

1616
01:24:33,720 --> 01:24:35,280
Speaker 5: killing myself that that's.

1617
01:24:35,160 --> 01:24:38,120
Speaker 2: Her long hate her too, No, I love Mark just

1618
01:24:38,160 --> 01:24:38,840
Speaker 2: saying it's hard.

1619
01:24:40,160 --> 01:24:44,160
Speaker 5: Ready or not. That's one. Two albums Diamonds. The album

1620
01:24:44,280 --> 01:24:45,000
Speaker 5: Diamond mis.

1621
01:24:45,080 --> 01:24:47,840
Speaker 2: Education is the album that's two albums years.

1622
01:24:49,520 --> 01:24:52,600
Speaker 5: The live album was hard Okay you love No, It's right?

1623
01:24:52,720 --> 01:24:55,000
Speaker 2: Did she not kill that verse on my last She's done,

1624
01:24:55,479 --> 01:24:56,679
Speaker 2: She's dope, She's done.

1625
01:24:56,680 --> 01:24:57,960
Speaker 5: You remember you remember?

1626
01:24:59,600 --> 01:25:01,719
Speaker 2: That's what it was my blood about this bro, because

1627
01:25:01,720 --> 01:25:06,040
Speaker 2: we can't go anywhere Nikki has been consistent or ten

1628
01:25:06,160 --> 01:25:07,200
Speaker 2: years without ad.

1629
01:25:07,160 --> 01:25:08,800
Speaker 5: Teen year, nobody's knowing what she's done.

1630
01:25:08,920 --> 01:25:10,400
Speaker 2: There's plenty of one for all of them. And I

1631
01:25:10,439 --> 01:25:12,519
Speaker 2: don't get into the names because this can turn to

1632
01:25:12,800 --> 01:25:15,960
Speaker 2: a bashing of us at the ennet. But I just

1633
01:25:16,040 --> 01:25:19,840
Speaker 2: felt like Lawrence not appreciated in some space, and that's

1634
01:25:19,880 --> 01:25:23,880
Speaker 2: where that topic was. She put her in some top

1635
01:25:23,960 --> 01:25:25,360
Speaker 2: twenty five MC's period.

1636
01:25:25,479 --> 01:25:28,720
Speaker 6: They used to have her in here and when the

1637
01:25:28,800 --> 01:25:32,479
Speaker 6: source used to read the top fifty and remember Blaze magazine.

1638
01:25:33,080 --> 01:25:35,400
Speaker 5: Blaze had her at number nine and now is at fifteen.

1639
01:25:36,160 --> 01:25:40,320
Speaker 5: To remember that, that's what like ice Cube, we used

1640
01:25:40,320 --> 01:25:41,680
Speaker 5: to be in the top ten. Terrast One used to

1641
01:25:41,680 --> 01:25:42,160
Speaker 5: be in the top ten.

1642
01:25:42,240 --> 01:25:44,120
Speaker 6: Rore Chem used to be in the top those guys

1643
01:25:44,160 --> 01:25:45,560
Speaker 6: on That's what I'm saying, Like that used to be

1644
01:25:45,600 --> 01:25:48,679
Speaker 6: a Rushmore and that Rushmore kind of got re arranged

1645
01:25:49,080 --> 01:25:51,439
Speaker 6: and now it's kind of like those guys now cemented.

1646
01:25:51,640 --> 01:25:53,080
Speaker 2: I want to see if there in the future of

1647
01:25:53,200 --> 01:25:54,840
Speaker 2: Jay's gonna be out some people because some of these

1648
01:25:54,920 --> 01:25:58,160
Speaker 2: kids still got j For some of them, that's nostalgia purposes.

1649
01:25:58,160 --> 01:26:00,120
Speaker 5: But a lot of people know that the listen that.

1650
01:26:01,640 --> 01:26:03,840
Speaker 2: They heard it playing pop I'm Big. They don't, they

1651
01:26:03,880 --> 01:26:05,000
Speaker 2: ain't listen to Pocket Big.

1652
01:26:05,080 --> 01:26:07,479
Speaker 5: But they'll just have to see that your parents told you,

1653
01:26:09,000 --> 01:26:09,439
Speaker 5: the parents.

1654
01:26:10,200 --> 01:26:14,120
Speaker 2: Yeah, it's engraved in history. Yeah, I'm glad y'all had.

1655
01:26:14,320 --> 01:26:19,479
Speaker 2: I'm glad y'all had their top five. Well, always a pleasure,

1656
01:26:19,760 --> 01:26:23,439
Speaker 2: no doubt. This ain't gonna be the first time in

1657
01:26:23,520 --> 01:26:27,400
Speaker 2: the last time. It's gonna be many times different. You

1658
01:26:27,880 --> 01:26:29,439
Speaker 2: love it, We love to poach it. So that's this.

1659
01:26:29,680 --> 01:26:32,680
Speaker 2: This is his natural conversation. But do this whole day.

1660
01:26:33,160 --> 01:26:36,640
Speaker 4: You're a spreading man arguing about trap music, like go

1661
01:26:36,800 --> 01:26:40,760
Speaker 4: to baby, we do it all day.

1662
01:26:40,880 --> 01:26:43,040
Speaker 2: That's what's up. That's what's up. Finance stuff kind of

1663
01:26:43,080 --> 01:26:44,519
Speaker 2: like can after that.

1664
01:26:45,800 --> 01:26:47,759
Speaker 5: It was built off, it was built on hip hop boys.

1665
01:26:48,160 --> 01:26:51,439
Speaker 4: We got all sports conversations too, sports and hip hop.

1666
01:26:52,760 --> 01:26:55,960
Speaker 4: Many arguments almost white tap and led to that late.

1667
01:26:56,360 --> 01:26:58,840
Speaker 2: I just want to see yall financial arguments. I'm just like.

1668
01:27:03,640 --> 01:27:03,800
Speaker 5: Off.

1669
01:27:04,600 --> 01:27:07,439
Speaker 2: Would'd like to tell the people what's the information for

1670
01:27:07,520 --> 01:27:10,800
Speaker 2: the app? How can they download the app? Anything you've

1671
01:27:10,800 --> 01:27:14,880
Speaker 2: got going on musically, record label, all that stuff. As

1672
01:27:14,920 --> 01:27:17,600
Speaker 2: far as the app, please go download it. It's a

1673
01:27:17,680 --> 01:27:19,760
Speaker 2: place where you can find me if you want to

1674
01:27:19,760 --> 01:27:21,840
Speaker 2: get put on. I'm looking at all the portfolios. I'm

1675
01:27:21,840 --> 01:27:24,479
Speaker 2: a guy that's behind the scenes digging in in the

1676
01:27:24,479 --> 01:27:27,599
Speaker 2: app store right now. You go to a website tomorrow,

1677
01:27:27,640 --> 01:27:32,000
Speaker 2: app dot com. And as far as music, man, just

1678
01:27:32,080 --> 01:27:34,760
Speaker 2: be ready for everything. Were dropping bombs in twenty twenty two,

1679
01:27:34,880 --> 01:27:38,000
Speaker 2: twenty twenty three, a lot of secret projects. You have

1680
01:27:38,080 --> 01:27:41,120
Speaker 2: a new signee, Sunny Digital. You know what I mean.

1681
01:27:41,160 --> 01:27:44,560
Speaker 2: We just signed Yeah, we just signed him as a

1682
01:27:44,600 --> 01:27:47,439
Speaker 2: player coach. So basically trying to make like you know,

1683
01:27:48,000 --> 01:27:50,160
Speaker 2: don't hate me. Trying to make like the Chronic album

1684
01:27:50,600 --> 01:27:52,920
Speaker 2: with him and build him as an artist is one

1685
01:27:52,960 --> 01:27:55,160
Speaker 2: of his dreams. He's convicted. He's like a godfather to

1686
01:27:55,240 --> 01:27:58,679
Speaker 2: the young folks in an R and B censation. Carvina

1687
01:27:58,960 --> 01:28:01,920
Speaker 2: Wozy of course at Setie Hendrix is our next up.

1688
01:28:03,040 --> 01:28:04,160
Speaker 2: That's just that's it, man.

1689
01:28:07,000 --> 01:28:11,080
Speaker 6: Yeah, shout everybody in ey l University shot everybody on Patreon.

1690
01:28:11,439 --> 01:28:14,040
Speaker 5: Shout to the merch Obviously orange was the color of

1691
01:28:14,120 --> 01:28:16,240
Speaker 5: the day. If you didn't notice, it's one of our

1692
01:28:16,320 --> 01:28:18,280
Speaker 5: new color shots. Many shot the Bam shout to the

1693
01:28:18,320 --> 01:28:18,720
Speaker 5: whole team.

1694
01:28:18,800 --> 01:28:22,400
Speaker 6: AB Mike, of course, we eli Atlanta, so shout to

1695
01:28:22,479 --> 01:28:23,640
Speaker 6: Mike's Moses here with us.

1696
01:28:24,200 --> 01:28:27,360
Speaker 5: Shout everybody. Man. Love is love. Thank you for continued support,

1697
01:28:27,880 --> 01:28:29,479
Speaker 5: and thank you for sparing the word. We said that

1698
01:28:29,520 --> 01:28:30,080
Speaker 5: from day one.

1699
01:28:30,200 --> 01:28:30,360
Speaker 2: Man.

1700
01:28:30,479 --> 01:28:31,920
Speaker 5: The only thing we asked you tell a friend, to

1701
01:28:31,960 --> 01:28:33,880
Speaker 5: tell a friend, and y'all been doing that, which is

1702
01:28:33,920 --> 01:28:36,040
Speaker 5: catapult to us to the number one place for everything

1703
01:28:36,080 --> 01:28:38,960
Speaker 5: in the world, entrepreneurship and business. So lovers love. We

1704
01:28:39,000 --> 01:28:40,160
Speaker 5: appreciate you a whole heartedly.

1705
01:28:40,720 --> 01:28:45,599
Speaker 2: Thank you. Got a butcher.

1706
01:28:48,320 --> 01:28:52,320
Speaker 5: Shout out to shout out to the whole team, out

1707
01:28:52,320 --> 01:28:56,200
Speaker 5: the whole time. It's on the way, dog, what's up?

1708
01:28:56,800 --> 01:29:00,160
Speaker 5: He says on the way, Thank you guys, rock you

1709
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Speaker 5: next week, page.

1710
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Speaker 3: Pease my graduates from my school being forced bad drop

1711
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Speaker 3: bag drop my drop bad drop bad drops.

1712
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Speaker 1: You just realized your business needed to hire someone yesterday?

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Speaker 1: all you need.