WEBVTT - SHAQ ON BUILDING A $400 MILLION DOLLAR BUSINESS EMPIRE 0:00:01.960 --> 0:00:08.000 My graduates from my school being force back drop, bag drop, Mike, 0:00:08.080 --> 0:00:09.440 drop back drop. 0:00:20.480 --> 0:00:24.200 Right now, we're gonna reset the room and we're gonna 0:00:24.200 --> 0:00:26.760 give you a deep dive into one of the greatest 0:00:26.960 --> 0:00:31.000 entrepreneurs of all times, Shaquille O'Neill. If you watch euy L, 0:00:31.080 --> 0:00:33.680 you know it's no fluff. We get straight to it 0:00:34.080 --> 0:00:36.320 and very rare. Do you have an opportunity to have 0:00:36.479 --> 0:00:39.960 these kind of conversations when we interview Mark Cuban, when 0:00:39.960 --> 0:00:43.000 we interview Mike Novagratz, who's worth eight billion dollars, when 0:00:43.000 --> 0:00:46.400 we interview Rick Ross, when we interview Dame Dash It's 0:00:46.479 --> 0:00:47.320 like you're right there. 0:00:47.479 --> 0:00:48.040 Keep going. 0:00:48.600 --> 0:00:51.440 It's like you're right there. So I want you, guys, 0:00:51.680 --> 0:00:53.720 let's have fun. We're gonna have fun with this today. 0:00:54.120 --> 0:00:56.880 But more importantly, I want you guys to really listen 0:00:57.440 --> 0:01:02.000 and learn from this man's journey, his experiences, and the 0:01:02.120 --> 0:01:06.760 information that he's about to provide. So, without further ado, 0:01:07.319 --> 0:01:09.399 the big Aristotle. 0:01:10.160 --> 0:01:53.559 Shack where you at, baby, what's happening? 0:01:58.520 --> 0:02:02.080 You'll live in this motherfucker? Damn. 0:02:03.600 --> 0:02:04.919 It's like it's like Game seven. 0:02:05.400 --> 0:02:10.720 This is what's going on. Any Hawks fans of the building, Okay. 0:02:10.480 --> 0:02:15.400 Okay, Shaq Shack first and foremost, thank you, brother. We 0:02:15.480 --> 0:02:21.520 appreciate it. PhD NBA gentleman and a scholar. But more 0:02:21.560 --> 0:02:25.200 important than anything, great father. So before we start, I 0:02:25.200 --> 0:02:35.839 want to wish you yes and every father out there fathers, yes, yes, yes, yeah, 0:02:35.880 --> 0:02:37.440 So Shaq, We're not even gonna waste any time. 0:02:37.480 --> 0:02:39.799 Let's get right into it. Everybody take your seat. 0:02:39.880 --> 0:02:43.560 Now it's time to Larn's tom alun pads out. So 0:02:44.800 --> 0:02:48.200 Magic Johnson, the Great Magic Johnson gave you some advice 0:02:48.280 --> 0:02:51.239 when he was eighteen years old about financial literacy. You know, 0:02:51.320 --> 0:02:54.760 we always hear about seventy percent of NBA players going broke, 0:02:55.200 --> 0:02:58.320 a lot of the NFL players going broke, rappers, entertainers. 0:02:58.320 --> 0:03:01.600 But you're somebody who obviously made a lot of money 0:03:01.600 --> 0:03:04.640 while you were playing, but you probably double, quadruple tripled 0:03:04.680 --> 0:03:06.520 your net worth after you're playing. 0:03:06.560 --> 0:03:07.600 It's a success story. 0:03:07.680 --> 0:03:09.639 So what are some of the jewels that he gave 0:03:09.680 --> 0:03:11.680 you when you was a young man that you still 0:03:11.720 --> 0:03:12.799 carry with you to this day. 0:03:13.480 --> 0:03:16.240 Well, at first, before I met Magic Johnson, I spend 0:03:16.280 --> 0:03:19.520 a million dollars in one day, so I knew nothing 0:03:19.560 --> 0:03:22.840 about financial literacy. My agent calls me and said, hey, 0:03:23.200 --> 0:03:25.960 I got a check for a million, so shit, you 0:03:26.000 --> 0:03:28.560 know me, I already had that black Mercedes lined up, 0:03:29.800 --> 0:03:31.680 so I said, I'm about to go get the Mercedes 0:03:31.760 --> 0:03:34.000 with the wheels the pullout deck. 0:03:34.360 --> 0:03:36.640 So it costs one fifty. 0:03:36.920 --> 0:03:38.760 So when I get back to the crib, my dad said, 0:03:38.760 --> 0:03:41.440 where's mine at? So in my mind, I'm like a 0:03:41.480 --> 0:03:45.160 million minus one fifty. Shit, I got eight to fifty left, right, 0:03:45.280 --> 0:03:46.920 So I go buy him one and go buy my 0:03:47.000 --> 0:03:47.640 mother one. 0:03:48.040 --> 0:03:48.200 You know. 0:03:48.240 --> 0:03:50.120 I get some ice against some ear rings, and get 0:03:50.160 --> 0:03:52.280 a couple of suits. So I get a call from 0:03:52.320 --> 0:03:54.600 the bank manager. He says, you spend a million dollars 0:03:55.360 --> 0:03:57.200 and I was like, no, I didn't. So then when 0:03:57.240 --> 0:04:01.040 i'm I'm looking at the paperwork, I see fight. Now 0:04:01.160 --> 0:04:04.360 get mad. I'm like, hey, I don't know no motherfucking fighter. 0:04:04.200 --> 0:04:07.600 He'd no. I so like, I didn't. 0:04:07.640 --> 0:04:10.960 Like, I had no idea what fighter and income to 0:04:11.000 --> 0:04:12.800 a sales tax stay taxed. 0:04:12.800 --> 0:04:14.080 I had no idea what that was. 0:04:14.680 --> 0:04:17.400 So then I said, okay, I don't want to be 0:04:17.480 --> 0:04:19.640 like the rest of these NBA players. I got to 0:04:19.680 --> 0:04:23.000 teach myself because this is something that we don't know, Like, 0:04:23.160 --> 0:04:26.800 you know, my family, work, work, paycheck to paycheck. We 0:04:26.920 --> 0:04:29.920 never had no money, but I had to get that binds. 0:04:29.960 --> 0:04:31.600 I had to get my mom a bench like I 0:04:31.680 --> 0:04:33.920 just had to get that first. So after I spent 0:04:34.040 --> 0:04:36.520 that million dollars in the day, I sort of, you know, 0:04:36.720 --> 0:04:40.320 educated myself, and it's okay not to know nothing. So 0:04:40.360 --> 0:04:42.839 if you don't know nothing, you just ask questions. So 0:04:42.960 --> 0:04:44.880 everybody I saw that was successful. 0:04:45.160 --> 0:04:47.960 How you do that? How you do that? How you 0:04:48.000 --> 0:04:48.360 do that? 0:04:48.880 --> 0:04:51.200 And the first book I bought was the Dummiest Guide 0:04:51.279 --> 0:04:54.720 to Starting your Own business. Everybody, everybody should get that 0:04:54.760 --> 0:04:57.200 book because they give you all the answers on how 0:04:57.240 --> 0:04:59.920 to start a business, how to be successful, what to look. 0:05:00.920 --> 0:05:04.080 So after that I became a little more literate, but 0:05:04.200 --> 0:05:07.800 I still didn't know a lot. Then when I went 0:05:07.839 --> 0:05:11.160 to La Magic was having a function. He got some praise. 0:05:11.200 --> 0:05:13.039 I got a little bit more praise. I thought I 0:05:13.160 --> 0:05:16.120 was the mand and he said, it's all right to 0:05:16.120 --> 0:05:18.240 be famous, but at some point, you want to start 0:05:18.279 --> 0:05:21.159 owning things. I didn't know what that means. So I 0:05:21.240 --> 0:05:24.479 went back to the book and I'm looking up sold proprietorship, 0:05:25.120 --> 0:05:28.960 you know, joint venture, all this stuff, and I'm devising 0:05:29.000 --> 0:05:29.440 my plan. 0:05:30.480 --> 0:05:31.640 That's a valuable lesson, right. 0:05:31.640 --> 0:05:35.320 We always made that quote that formal education can make 0:05:35.320 --> 0:05:38.520 you a portune, but self education can make you a fortune. 0:05:38.880 --> 0:05:40.719 And so I'm glad that you said that. Part. 0:05:40.920 --> 0:05:42.599 One of the things that I love that you said 0:05:42.640 --> 0:05:45.320 is that you invest in things that changed people's lives, 0:05:45.600 --> 0:05:47.960 and so one of those things was Google in two 0:05:47.960 --> 0:05:50.640 thousand and four before the IPO. Can you talk about 0:05:50.800 --> 0:05:54.839 how you got introduced to Google and the CEOs or 0:05:55.200 --> 0:05:56.400 the company itself. 0:05:56.360 --> 0:05:59.320 Believe or not that was by accident. Wow, I'm at 0:05:59.320 --> 0:06:05.120 the four season's sitting and some white guys and their 0:06:05.200 --> 0:06:09.719 kids recognize me. So I'm just being nice, sound on 0:06:09.760 --> 0:06:13.080 the grass taking pictures, and a gentleman says, hey, man, 0:06:13.160 --> 0:06:15.279 I respect you. I like what you're doing in the community. 0:06:15.920 --> 0:06:18.039 I want to tell you about this company Google. I 0:06:18.040 --> 0:06:21.400 didn't know what he was talking about. So another good 0:06:21.400 --> 0:06:24.239 thing is always half It's always important to have somebody 0:06:24.360 --> 0:06:26.479 smarter than you that works for you. 0:06:27.520 --> 0:06:29.440 Yeah. 0:06:29.600 --> 0:06:30.240 Absolutely. 0:06:30.320 --> 0:06:34.560 If you're the smartest guy in the room, there's a problem. 0:06:34.760 --> 0:06:38.000 So he talking all this white boy stuff. I don't 0:06:38.000 --> 0:06:39.640 know what he's talking about, but I was like, you 0:06:39.680 --> 0:06:42.320 know what, I got some white boys. I understand your language. 0:06:42.960 --> 0:06:46.440 It sounds good what you're saying, search Engine Future, all 0:06:46.520 --> 0:06:49.159 that sound good, but nah, I'm not doing that. I 0:06:49.200 --> 0:06:51.039 hooked him up with my guy. My guy was like, 0:06:51.160 --> 0:06:54.120 it looks pretty good, let's do it. I put in 0:06:54.200 --> 0:06:58.520 a bag, and then a couple of years later, I 0:06:58.560 --> 0:07:04.960 got a bigger bag, and then like, I always go 0:07:05.080 --> 0:07:08.560 to these text conferences because I like to hear smart 0:07:08.560 --> 0:07:12.400 people talk, like some people talk too much, and I 0:07:12.480 --> 0:07:14.520 like the people that talk too much because I'm stealing 0:07:14.560 --> 0:07:23.200 all this shit. So so Jeff Bezos. Somebody asked Jeff 0:07:23.200 --> 0:07:26.120 Bezos how you get so rich, and he said, I 0:07:26.200 --> 0:07:28.280 invest in things that change people's lives. 0:07:29.200 --> 0:07:29.520 Shit. 0:07:34.080 --> 0:07:36.440 So the first thing I did. I was coming out 0:07:36.480 --> 0:07:42.240 of the Orlando Arena and this lady was chewing me 0:07:42.280 --> 0:07:46.040 a new one. You m efforts charging these babies three 0:07:46.160 --> 0:07:49.280 hundred dollars for shoes blah blah blah blah blah blah blah. 0:07:49.360 --> 0:07:51.160 And I was like, ma'am, I don't make the price. 0:07:51.200 --> 0:07:53.760 I apologized, and I had some money in my pocket. 0:07:53.920 --> 0:07:55.520 I was like, here you go, baby, go buy your 0:07:55.560 --> 0:07:58.400 son Jordan's whatever he wants. She smacked the money out 0:07:58.400 --> 0:08:00.760 of my hand. So at that point I went home 0:08:00.800 --> 0:08:02.280 and I thought about it. I was like, you know what, 0:08:03.080 --> 0:08:06.200 I don't feel right charging the kids that want to 0:08:06.240 --> 0:08:09.400 be us one hundred two hundred dollars shoes. Already had 0:08:09.400 --> 0:08:13.640 a relationship with Walmart. I had another line. So I 0:08:13.680 --> 0:08:15.560 met with the CEO of Walmart and I said, look, 0:08:15.600 --> 0:08:17.200 I want to I want to be the number one 0:08:17.360 --> 0:08:20.360 shoe seller of Walmart. So we did a deal. That 0:08:20.480 --> 0:08:22.840 was in ninety five, and ever since ninety five, I've 0:08:22.840 --> 0:08:24.480 sold over four hundred million bear. 0:08:24.640 --> 0:08:27.320 Four hundred million clap it up for that, clap it 0:08:27.360 --> 0:08:27.720 up for that. 0:08:28.000 --> 0:08:31.119 The Mom's on It mines are twenty nine ninety five, 0:08:31.400 --> 0:08:35.280 nineteen ninety five. But see, the secret is, I know us. 0:08:36.240 --> 0:08:38.480 It's not that we don't want to wear twenty dollars shoes. 0:08:38.520 --> 0:08:40.240 We don't want to wear shoes that look like they 0:08:40.280 --> 0:08:44.600 cost twenty dollars. I know how to go. So again, 0:08:44.640 --> 0:08:48.479 I hire some designers. Shit, if the you know Adida's 0:08:48.520 --> 0:08:50.440 got three strikes, my shit gonna have four. 0:08:51.600 --> 0:08:53.400 That's Case Swiss, that's KSE Swiss. 0:08:53.160 --> 0:08:58.959 Case whatever. And then you know, with me being who 0:08:59.000 --> 0:09:01.680 I am, some kids still get picked on when they 0:09:01.760 --> 0:09:03.960 go to school, but it's still a little bit of 0:09:04.040 --> 0:09:05.480 you know, respect behind my name. 0:09:06.040 --> 0:09:08.160 People don't fully understand that. And I want to dive 0:09:08.320 --> 0:09:11.439 even deeper because as a young person, you have foresight. 0:09:11.480 --> 0:09:14.400 I believe you turned down a seven million dollar extension 0:09:15.280 --> 0:09:18.600 from reebok to start your own company. So speak about 0:09:18.600 --> 0:09:20.559 that as far as the power of betting itself, because 0:09:20.600 --> 0:09:23.000 there's people out here who might have a two hundred 0:09:23.040 --> 0:09:26.440 thousand dollar job that they are afraid to leave. So 0:09:26.480 --> 0:09:29.160 you turned down a seven million dollar extension from reebok, 0:09:29.480 --> 0:09:34.080 which was twenty years ago, and that on yourself, and 0:09:34.120 --> 0:09:36.040 like you said, it ended up working out real big 0:09:36.080 --> 0:09:36.360 for you. 0:09:36.840 --> 0:09:41.040 I took a chance what I realized from the previous 0:09:41.080 --> 0:09:45.200 business that I wasn't going to outsell Michael Jordan. But 0:09:45.200 --> 0:09:49.320 people know who I was, right because Michael used to 0:09:49.360 --> 0:09:51.240 kill me a foot locker like they weren't even looking 0:09:51.280 --> 0:09:54.480 at my shit, which is cool. I understand that's Mike. 0:09:54.600 --> 0:09:57.200 I ain't tripping. So I said, if I go somewhere 0:09:57.200 --> 0:10:02.040 where nobody's at, that's all mine, right, And then I said, 0:10:02.080 --> 0:10:04.319 you know what, I know, it's a lot of kids 0:10:04.320 --> 0:10:06.480 out there that that you know, want to have something 0:10:06.520 --> 0:10:09.960 respectable on their feet or respectable names, something that looked 0:10:09.960 --> 0:10:12.840 good and it's going to work, and it's the right 0:10:12.880 --> 0:10:16.120 thing to do, because again I didn't feel right charging 0:10:16.200 --> 0:10:18.520 little kids one hundred and two hundred dollars for shoes. 0:10:18.920 --> 0:10:20.760 First year, I felt good about it, but then I 0:10:20.760 --> 0:10:22.400 have to you know, reality kicked in. I was like, 0:10:22.440 --> 0:10:26.320 this ain't right, this ain't right. So I invested in 0:10:26.360 --> 0:10:29.640 something that's going to change people's lives, and I just 0:10:29.720 --> 0:10:33.640 went for it. You know, being a CEO starts up here. 0:10:34.320 --> 0:10:36.439 Everybody in this room is already a CEO. 0:10:36.760 --> 0:10:39.520 Yes, yeah, yeah, clapping up yourselves for sure. 0:10:39.760 --> 0:10:42.080 For sure, you don't you don't have to be a 0:10:42.520 --> 0:10:44.520 you don't have to own a business to be a CEO. 0:10:44.760 --> 0:10:48.400 Being a CEO is a mentality. If you have that mentality, 0:10:48.400 --> 0:10:51.400 if you have that belief, it will work. Of course, 0:10:51.400 --> 0:10:53.000 there's going to be some ups and downs. When I 0:10:53.080 --> 0:10:58.080 first started sell ten thousand pair, twenty thousand pairs, fifty 0:10:58.080 --> 0:11:01.000 thousand pair, and then it just kept on. So you know, 0:11:01.320 --> 0:11:03.760 I've been doing this since since ninety five, so ninety 0:11:03.760 --> 0:11:06.720 five to now, that's what thirty something years, four hundred 0:11:06.760 --> 0:11:09.240 million pair. And then I went to China and did 0:11:09.240 --> 0:11:14.120 the same thing, get some of that Chinese money getting ennyone. 0:11:14.360 --> 0:11:18.480 Yeah, but what people don't even digging even deeper to 0:11:18.559 --> 0:11:23.320 the situation where Reebop you actually designed the logo and 0:11:23.960 --> 0:11:25.520 talk about that because you I believe you did that 0:11:25.520 --> 0:11:25.839 when you. 0:11:25.840 --> 0:11:26.480 Was in college. 0:11:26.960 --> 0:11:29.520 You know, it's crazy. It was simple how I did it. 0:11:31.000 --> 0:11:34.800 So Michael Jordan's jump man and I dunk a lot shit. 0:11:34.880 --> 0:11:38.640 I'm dunk man. That's how I did it. So I 0:11:38.679 --> 0:11:40.840 went to you know I'm saying. So I went to 0:11:40.880 --> 0:11:45.040 the office, got a registered. I can only afford to 0:11:45.040 --> 0:11:47.520 get a registered across the United States, so I had it. 0:11:48.160 --> 0:11:51.000 So we had a marketing class. The marketing professor said, 0:11:52.440 --> 0:11:54.559 show us something that could be sold in the future. 0:11:55.040 --> 0:11:58.920 So I came with the Shack shirts, Shaq underwear, Shak sock, 0:11:59.080 --> 0:12:02.600 shak shoes. And at that time, big men were not selling. 0:12:03.080 --> 0:12:07.560 Only guys were selling. That was doctor Magic Johnson, Larry Bird. 0:12:08.160 --> 0:12:09.840 So the guy gave me an f he said, this 0:12:09.840 --> 0:12:12.520 will never work because big guys don't sell. 0:12:13.559 --> 0:12:15.240 So then I thought about what he said. It made 0:12:15.280 --> 0:12:15.880 a lot of sense. 0:12:16.000 --> 0:12:17.960 So as I'm back in my dorm room, I'm sitting 0:12:18.480 --> 0:12:26.439 I seen this dumb ass dog on TV and I'm 0:12:26.480 --> 0:12:29.040 just sitting there. This dude got like twenty commercials, and 0:12:29.160 --> 0:12:31.040 I go through the store. He got cups and hats. 0:12:31.040 --> 0:12:33.680 So now I go back and study him. And every 0:12:33.679 --> 0:12:36.400 commercial he did was funny. So I said, a Hi, 0:12:36.480 --> 0:12:38.359 if I ever get the chance to do a commercial, 0:12:38.679 --> 0:12:40.160 I just got to add a lot of humor to 0:12:40.200 --> 0:12:42.880 the commercial. So I've always had the ability to create 0:12:42.920 --> 0:12:46.079 my own commercials and it's working out pretty good for me. 0:12:46.520 --> 0:12:48.840 One of the other things that happened in college is 0:12:49.640 --> 0:12:51.760 and you actually turned into a business, was the lack 0:12:51.840 --> 0:12:54.640 of the ability to get car insurance, and so now 0:12:54.840 --> 0:12:57.560 you have a deal with the General insurance. Can you 0:12:57.559 --> 0:12:59.200 tell about that story, because a lot of times people 0:12:59.240 --> 0:13:02.000 see the Immershaw and they see the cartoon, it's, ah, 0:13:02.240 --> 0:13:04.280 this is not serious, But Na, this is something that 0:13:04.320 --> 0:13:06.319 you've been doing for a long time because of that story. 0:13:06.360 --> 0:13:10.360 In college, everybody everybody had a car but me. So 0:13:10.400 --> 0:13:12.640 I'm walking one day and I see this Bronco too. 0:13:13.320 --> 0:13:17.000 That shit was raggedy, but it was a car fifteen hundred. 0:13:17.840 --> 0:13:21.800 So I get the pel grant for eighteen hundred. So yeah, 0:13:21.800 --> 0:13:23.600 we know that, we know the pel grants, so we 0:13:23.640 --> 0:13:26.839 know that. So I go to the bank and get 0:13:26.880 --> 0:13:29.079 about three hundred and I get the rest in ones, 0:13:29.840 --> 0:13:33.000 so I got the big knot. So then I go 0:13:33.040 --> 0:13:36.240 buy the car and the guy says, hey, man, before 0:13:36.240 --> 0:13:39.719 I let you drive, you need insurance. I'm like, what's insurance? 0:13:40.920 --> 0:13:42.880 He said, you need insurance. So I go to all 0:13:42.920 --> 0:13:47.240 these places three hundred a month, two hundred a month. 0:13:47.679 --> 0:13:49.320 So now I got to go back to the dude like, 0:13:49.320 --> 0:13:51.640 hey man, I need my money back. I can't afford 0:13:51.640 --> 0:13:54.240 the insurance. So he said, no, go to this place. 0:13:54.280 --> 0:13:57.719 And the place I went to was the General. And 0:13:57.760 --> 0:14:01.800 the reason why I do commercial for the General now, one, 0:14:01.920 --> 0:14:03.400 they took care of me when I was young. But 0:14:03.440 --> 0:14:07.959 it's affordable insurance. We ain't got time these days, especially 0:14:08.000 --> 0:14:09.960 since they laying people off. We ain't got time to 0:14:10.000 --> 0:14:13.400 be paying five hundred and six hundred for insurance. So 0:14:13.520 --> 0:14:16.000 it's really a quality insurance company, just like all the 0:14:16.040 --> 0:14:20.120 other companies. But we decide we're not overcharging people and 0:14:20.160 --> 0:14:22.480 you get the same thing. So that's why I'm with 0:14:22.560 --> 0:14:26.120 the General. I'm more about I'm more about introducing products 0:14:26.160 --> 0:14:28.560 that are affordable to people rather than just you know, 0:14:28.640 --> 0:14:31.760 introducing everything so lo to you for. 0:14:31.680 --> 0:14:32.640 That that's a fact. 0:14:33.520 --> 0:14:35.280 Let's get back to this logo, because I don't I 0:14:35.320 --> 0:14:37.760 think that that might have won over a few people's heads. 0:14:37.760 --> 0:14:41.200 It's valuable lessons in this situation. A. You was in college, 0:14:41.200 --> 0:14:44.000 you was an All American, you're the top basketball player 0:14:44.000 --> 0:14:48.360 in college. You come up with an idea, your professor 0:14:48.400 --> 0:14:51.040 tells you that's a bad idea, gives you an f 0:14:51.360 --> 0:14:55.120 and said big men are not marketable. So A, I 0:14:55.160 --> 0:14:57.760 think that a lot of times in our life we 0:14:57.960 --> 0:15:01.320 let people dictate our future by their opinion. 0:15:01.360 --> 0:15:04.040 You could have easily said you're right, But also. 0:15:03.840 --> 0:15:05.880 You didn't take it personal because in a way he 0:15:05.960 --> 0:15:10.240 kind of was right. But you realize that you had 0:15:10.240 --> 0:15:13.320 to become a personality. So that's why when you start 0:15:13.360 --> 0:15:16.000 the commercials. But McKenzie, it's like, okay, the shock and 0:15:16.040 --> 0:15:18.480 the fool. People see you dancing and all that. They think, like, 0:15:18.560 --> 0:15:22.200 you are a nice guy. But that's also part of 0:15:22.240 --> 0:15:24.200 the marketing play because you knew you had to make 0:15:24.240 --> 0:15:25.560 yourself a lovable character. 0:15:26.000 --> 0:15:26.920 Earns what's going on. 0:15:27.120 --> 0:15:30.400 Traditional universities are outdated and don't teach you how to 0:15:30.400 --> 0:15:31.360 become an entrepreneur. 0:15:31.800 --> 0:15:33.920 They just teach you how to become an employee. 0:15:34.520 --> 0:15:36.760 You go to school for four years and you leave 0:15:36.880 --> 0:15:40.840 with nothing but debt. But here are EYL University. 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Go to 0:16:11.920 --> 0:16:15.920 eyluniversity dot com right now and sign up to become 0:16:15.960 --> 0:16:16.360 an earner. 0:16:16.400 --> 0:16:18.640 Don't wait, don't hesitate it over there, now, give. 0:16:18.520 --> 0:16:21.000 Me a favor. If you feel like you're somebody, put 0:16:21.000 --> 0:16:25.440 your hand up. This is the quote I tell my kids. 0:16:26.280 --> 0:16:30.440 If a nobody can influence to somebody, then that nobody wins. 0:16:31.080 --> 0:16:32.960 But the question of the day is who the fuck 0:16:33.000 --> 0:16:37.520 are you? Nobody think about that. I don't let people 0:16:37.560 --> 0:16:40.520 tell me what I can and can't do. It won't happen. 0:16:40.920 --> 0:16:43.920 So he's saying, he's saying, big guys ain't gonna sell it. 0:16:43.960 --> 0:16:48.160 I'm like, okay, all right, whatever, don't do this, don't 0:16:48.160 --> 0:16:50.600 do that, okay, whatever. Like it don't matter what they say. 0:16:50.640 --> 0:16:53.480 You gotta whatever you believe, you go for it, and 0:16:53.520 --> 0:16:56.360 you gotta understand before you succeed, you must first learn 0:16:56.400 --> 0:16:59.280 to fail. Like if you fail one or two times 0:16:59.640 --> 0:17:03.479 and you and you stop pursuing your dream, you ain't ready. 0:17:03.240 --> 0:17:07.560 Anyway, that's a valuable lesson. A lot of people discount that. 0:17:07.680 --> 0:17:07.840 Right. 0:17:08.160 --> 0:17:10.800 I read this quote and said that failure is the 0:17:10.800 --> 0:17:13.280 beginning of the journey. It is right because after that 0:17:13.440 --> 0:17:16.639 point you've now learned what not to do. So a 0:17:16.640 --> 0:17:18.520 lot of people got to get really understand that. 0:17:18.600 --> 0:17:18.719 Right. 0:17:18.720 --> 0:17:20.240 You have to feel at some point. 0:17:20.160 --> 0:17:22.399 Just to know, and you learn from the mistakes of others. 0:17:22.440 --> 0:17:26.480 So obviously Michael Jordan a goat, but he doesn't own 0:17:26.600 --> 0:17:28.919 the junk Man logo. And there's actually a lawsuit a 0:17:28.960 --> 0:17:31.480 few years ago with the photographer that took that picture. 0:17:31.960 --> 0:17:35.520 Nike paid them like ten thousand dollars. But think about 0:17:35.520 --> 0:17:39.040 how valuable that logo billions. That logo itself is worth 0:17:39.080 --> 0:17:42.240 billions of dollars. So you learned from that and said, Okay, 0:17:42.359 --> 0:17:45.959 I got the dunk Man logo, but you own that logo. 0:17:46.320 --> 0:17:51.320 So artists, entertainers, you see people that don't own their masters. 0:17:51.840 --> 0:17:55.359 You've seen the horror stories. Learn from it. Don't continue 0:17:55.400 --> 0:17:56.479 to make the same mistake. 0:17:56.800 --> 0:17:59.919 Yes, I've always learned from mistakes. My father was a 0:18:00.080 --> 0:18:03.880 drill sergeant. So when every every time somebody did something crazy, 0:18:04.080 --> 0:18:08.320 I got a whooping len bias passed away from doing cocaine. 0:18:08.359 --> 0:18:11.280 My father came in and told me a new one. 0:18:12.280 --> 0:18:13.760 He came in the house. He said, if you ever 0:18:13.800 --> 0:18:16.320 do coke, I'll kill you. And I'm so young and dumb, 0:18:16.400 --> 0:18:18.040 I was like, I don't. I don't do coke. I 0:18:18.119 --> 0:18:22.000 drink PEPSI. It just hit me with that, with the two. 0:18:21.840 --> 0:18:24.760 Piece bo bo. That's why I don't. That's why I 0:18:24.760 --> 0:18:25.560 don't do drugs. 0:18:26.880 --> 0:18:29.240 One time he caught me sipping on the beer, he 0:18:29.320 --> 0:18:32.080 made me drink a twelve pack to the head. That's 0:18:32.080 --> 0:18:33.920 why I don't do stuff like that. Every time every 0:18:33.960 --> 0:18:37.200 time I athlete did something crazy, I would get in trouble. So, 0:18:37.480 --> 0:18:40.480 you know, rather than really cute and judging people, I 0:18:40.600 --> 0:18:42.200 just learned, you know, from their mistakes. 0:18:43.040 --> 0:18:44.560 So just the logo. 0:18:44.760 --> 0:18:46.720 I'm thinking from my perspective, and I want him to 0:18:46.720 --> 0:18:48.840 your take on it. This is something that you sketched 0:18:48.840 --> 0:18:51.399 in college. If we go to l A right now, 0:18:51.920 --> 0:18:53.919 that logo is in front of the Staples Center. 0:18:54.440 --> 0:18:55.800 What is that feeling like for you? 0:18:55.920 --> 0:18:57.520 Oh, don't let that go over your head, ladies. 0:18:57.520 --> 0:19:00.920 And this is the idea that he sketched his college, 0:19:01.160 --> 0:19:02.760 and then he got a statue in front of the 0:19:02.760 --> 0:19:04.679 Staples Center of that same logo. 0:19:04.520 --> 0:19:06.280 Yo, I made for. 0:19:08.320 --> 0:19:08.960 Christige. 0:19:10.040 --> 0:19:13.760 I see, I see a lot of kids in here, 0:19:14.600 --> 0:19:17.280 and I tell kids the same thing. Listen to your 0:19:17.280 --> 0:19:20.920 mother and father. I wasn't the smartest guy in her room, 0:19:21.000 --> 0:19:23.240 wasn't the brightest guy in a room. But I listened 0:19:23.280 --> 0:19:26.000 to my mother and father. They believed in my dream. 0:19:26.080 --> 0:19:29.159 They made me believe in my dream. And I just 0:19:29.400 --> 0:19:32.040 I just wanted to fight. I'm a fighter. Like when 0:19:32.040 --> 0:19:34.359 you tell me I can't do nothing, I'm gonna just 0:19:34.400 --> 0:19:36.720 go and do it. So when I first got to LA, 0:19:37.200 --> 0:19:39.880 nobody could be as famous as Magic and kareem you'll 0:19:39.920 --> 0:19:42.360 never win and all that, and I'm saying, Okay, you're 0:19:42.400 --> 0:19:45.360 a nobody. I'm a somebody. I ain't trying to hear 0:19:45.400 --> 0:19:47.639 all that, and you know, you just keep fighting. So 0:19:47.680 --> 0:19:50.080 the first four years me and Kobe we got swept. 0:19:50.359 --> 0:19:52.160 We ain't give up. We just kept going, and then 0:19:52.160 --> 0:19:54.560 we won three in a row. I got traded. You 0:19:54.640 --> 0:19:57.399 all know the story. But again, it doesn't matter what 0:19:57.520 --> 0:20:00.960 anybody tell you. It's what you believe. Again, everybody here 0:20:01.080 --> 0:20:03.479 is the CEO. The CEO is mental. 0:20:04.920 --> 0:20:07.280 So yeah, one of the things that you're known for 0:20:08.119 --> 0:20:12.000 is being a franchise owner. You own a bunch of franchises. 0:20:12.600 --> 0:20:19.280 They talked about it earlier, Papa John's twenty four hour fitness. Yeah, 0:20:19.400 --> 0:20:21.800 any other that I'm missing five guys, but you sold 0:20:21.960 --> 0:20:23.720 so far sold five guys. 0:20:24.000 --> 0:20:24.439 I don't know. 0:20:26.520 --> 0:20:29.840 But so the franchise. It's a lot of NBA players 0:20:29.840 --> 0:20:35.400 that a franchise. Jamal Mashburn, Chauncey Billups, Chauncey Billups, Magic Johnson, 0:20:36.400 --> 0:20:39.720 Junior Bridgeman, a person that probably nobody here has ever 0:20:39.760 --> 0:20:40.080 heard that. 0:20:40.080 --> 0:20:44.360 That's not true because they listened to Hopefully. They want Hopefully, 0:20:44.400 --> 0:20:45.679 so y'all should know Junior Bridgeman. 0:20:45.800 --> 0:20:47.800 But Junior Bridgeman is interesting. 0:20:48.320 --> 0:20:50.280 Can you talk about the story of Juliy Bridgeman and 0:20:50.280 --> 0:20:51.119