WEBVTT - The Best Events of 2024 0:00:00.040 --> 0:00:02.800 I miss a green, for example, I'm already upset. When 0:00:02.800 --> 0:00:04.920 I find my ball in the bunker, I'm really upset. 0:00:05.000 --> 0:00:06.320 And when I find my ball. 0:00:06.120 --> 0:00:09.319 In a fried Egg, Frida Egg, the dreaded Frida Egg, Friday, 0:00:09.560 --> 0:00:12.559 Frida Egg Egg, fridagg Bride Egg Lie, I'm about ready 0:00:12.640 --> 0:00:13.640 to run off of the hump. 0:00:37.640 --> 0:00:41.440 Welcome back to another edition of the Frida Egg Golf podcast. 0:00:41.720 --> 0:00:46.640 Today I am joined by Frida Egg Golf's Brendan porth By, 0:00:46.720 --> 0:00:49.520 co host usually on the Shotgun Start. We haven't done 0:00:49.640 --> 0:00:53.120 a podcast on here since the start of the Shotgun Start. 0:00:53.159 --> 0:00:56.560 I don't think as well as the great Jeff Shackelford, 0:00:56.680 --> 0:01:02.200 a podcast regular, the writer of The Quadrilateral, a wonderful 0:01:02.400 --> 0:01:07.679 newsletter on substack that I recommend everybody subscribe to. And 0:01:07.760 --> 0:01:10.160 we are going to break down our five kind of 0:01:10.200 --> 0:01:14.280 favorite most memorable events of twenty twenty four as a 0:01:14.319 --> 0:01:16.800 way to kind of cap off the year, as well 0:01:16.840 --> 0:01:19.880 as talk a little bit golf architecture right out of 0:01:19.920 --> 0:01:23.760 the gates. So I'm excited for this. I wanted to 0:01:23.760 --> 0:01:28.920 get a little extra episode out before the holiday season 0:01:29.000 --> 0:01:33.760 here give people something to listen to on their travels. 0:01:33.880 --> 0:01:38.399 I hope everybody has a great holidays, safe travels and 0:01:39.319 --> 0:01:42.240 looking forward to next year with this podcast, we will 0:01:42.280 --> 0:01:46.399 have an episode out I think on New Year's Day 0:01:46.640 --> 0:01:49.280 is probably one we'll release it, but that will be 0:01:49.480 --> 0:01:53.440 a PGA Tour season preview with the golf kicking off 0:01:53.520 --> 0:01:56.800 at Kapalua. Maybe some another topic in there as well. 0:01:57.160 --> 0:02:01.520 But looking forward to next year on this pot cast. First, 0:02:01.560 --> 0:02:05.320 before we get to this conversation, I would urge everybody 0:02:05.360 --> 0:02:08.200 to go check out Fat Cork. They are a longtime 0:02:08.240 --> 0:02:11.440 partner of ours on the podcast. 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This is 0:02:52.360 --> 0:02:57.000 a great, great last minute holiday gift for a champagne 0:02:57.080 --> 0:03:01.640 lover in your life, or you can buy bottles, you know, 0:03:02.280 --> 0:03:05.640 just bottles on their own. Great for the New Year's 0:03:05.960 --> 0:03:09.359 right around the corner for those celebrating. So if you 0:03:09.440 --> 0:03:12.360 use the promo code golf, you'll get free shipping, which 0:03:12.400 --> 0:03:16.680 is not an consequential number when you're talking about shipping champagne. 0:03:16.840 --> 0:03:19.760 This stuff is awesome. It's fat cork f A T 0:03:20.120 --> 0:03:22.520 C O r K dot com. 0:03:22.600 --> 0:03:22.720 Uh. 0:03:23.120 --> 0:03:26.840 This guy, uh, the the owner, is a a golf 0:03:26.960 --> 0:03:31.200 nut and and I'm glad to have him support this podcast, 0:03:31.200 --> 0:03:34.200 So check it out. Uh use the promo code golf 0:03:34.360 --> 0:03:43.920 for free shipping. All right, I am joined by two 0:03:44.280 --> 0:03:47.720 of my favorite people to talk golf with Brenda Porath, 0:03:47.760 --> 0:03:50.320 who I talk way too much golf with on a 0:03:50.360 --> 0:03:54.680 regular basis on Shotgun Start and Jeff Shackelford, uh, the. 0:03:54.680 --> 0:04:01.880 CEO, head of Creative Lead editor, writer podcast aster CMO, 0:04:02.440 --> 0:04:08.000 Chief Operating Officer of the Quadrilateral A a staple of 0:04:08.040 --> 0:04:13.400 any golf Officionado's newsletter collection. In a wonderful holiday gift, 0:04:13.720 --> 0:04:17.400 you know, wonderful gift, last minute gift, Brenda and I 0:04:17.520 --> 0:04:20.359 like to talk about Shotgun Start on shotgun start. You 0:04:20.400 --> 0:04:22.240 know those types of gifts that you can get at 0:04:22.240 --> 0:04:26.760 the last minute, print out a receipt and just put 0:04:26.800 --> 0:04:29.440 in an envelope and hand it to somebody that is 0:04:29.720 --> 0:04:31.719 your this is Quad Gifting season. 0:04:33.080 --> 0:04:36.240 Well thanks Andy. Yeah you left out chief Content Officer, 0:04:36.400 --> 0:04:39.719 but that's okay. Yeah, it is that time of year 0:04:40.200 --> 0:04:43.159 when when you forgot somebody or something too that I 0:04:43.200 --> 0:04:45.960 mean not that that ever happens, and you just hit 0:04:46.000 --> 0:04:48.200 a few buttons and there you go. I've got a 0:04:48.200 --> 0:04:52.400 little discount for my current subscribers, so I appreciate the 0:04:52.440 --> 0:04:55.840 plug and appreciate the reading, and I've enjoyed your your 0:04:55.920 --> 0:05:00.279 year in review. And a couple of the memory said 0:05:00.279 --> 0:05:04.400 I helped Jog with my various ramblings during the majors. 0:05:04.760 --> 0:05:07.120 I got to ask this is an off topic question. 0:05:07.200 --> 0:05:09.839 We'll get into the into the meat of this podcast 0:05:10.440 --> 0:05:15.000 in a second, but how are you enjoying Big ten hoops? 0:05:15.240 --> 0:05:18.080 You're a big U c l A guy. Welcome to 0:05:18.120 --> 0:05:18.680 the Big Ten. 0:05:19.320 --> 0:05:23.400 Yeah yeah, reality will set in when they go east. 0:05:23.880 --> 0:05:27.039 But I mean they played Washington. Uh yeah, the rut. 0:05:27.160 --> 0:05:30.480 I mean everybody always both football and basketball. Everybody mentions, oh, 0:05:30.520 --> 0:05:34.560 I can't wait for UCLA Rutgers or UCLA Maryland, you know, 0:05:34.800 --> 0:05:38.240 kind of has a basketball tradition they've played and there's 0:05:38.279 --> 0:05:42.679 some stuff there, but yeah, it's uh, look, the Bruins 0:05:42.720 --> 0:05:45.560 are ready for it. They're they're they play kind of 0:05:45.640 --> 0:05:50.200 a big ten style, tough, ugly Mick cronin basketball. So 0:05:51.400 --> 0:05:54.960 but right now the UCLA women that everybody's i mean, 0:05:55.000 --> 0:05:57.120 they get they're getting bigger crowds than the men. It's 0:05:57.279 --> 0:06:00.040 kind of frightening, uh to be honest. 0:06:00.400 --> 0:06:03.320 Well, you know that's a that's what everybody wants out 0:06:03.320 --> 0:06:06.400 of women's golf, is the popularity. 0:06:06.800 --> 0:06:09.880 And uh well that'll be up to the next commission. 0:06:09.960 --> 0:06:13.919 Yeah, yeah, I will. I do have to stand up 0:06:13.960 --> 0:06:18.000 for Rutgers basketball. They've got they've got projected to the 0:06:18.120 --> 0:06:22.440 top three picks. They got Ron Harper's kid, right, and 0:06:23.320 --> 0:06:27.600 the other his dad was yeah, yeah, so he's he's unbelievable, 0:06:27.720 --> 0:06:31.320 the kid. So Rutgers Rutgers might be a powerhouse this year. 0:06:31.760 --> 0:06:33.000 Ron Ron Harper was. 0:06:33.960 --> 0:06:34.320 He was not. 0:06:34.480 --> 0:06:36.960 His dad was unbelievable. When he before he started hurting 0:06:37.000 --> 0:06:39.520 his knees, I mean when the Clippers got him, and 0:06:39.680 --> 0:06:43.239 of course he went to the Clippers and the injuries began, 0:06:43.400 --> 0:06:46.720 so anyway, but that's cool, that's good to know. Yeah, 0:06:46.880 --> 0:06:50.599 it was a Danny Fairy trade. Nice nice, I remember that. 0:06:50.680 --> 0:06:53.400 Miami, right, Yeah, then he came to the Bulls and 0:06:53.440 --> 0:06:58.560 won a bunch of championships, right right, that's right, all right, 0:06:58.640 --> 0:07:01.479 So topic for today, we're gonna do one golf architecture 0:07:02.240 --> 0:07:04.760 take away from twenty twenty four, and then we're going 0:07:04.839 --> 0:07:08.680 to dive into our five favorite event of twenty twenty four. 0:07:08.880 --> 0:07:12.840 I'm guessing we're gonna have some overlap in here, so 0:07:13.240 --> 0:07:15.400 this should you know, it should just take an hour 0:07:15.400 --> 0:07:20.080 and a half, like every pod does. Jeff, we'll start 0:07:20.120 --> 0:07:23.120 with you. What's your golf architecture take Hm. 0:07:23.720 --> 0:07:28.560 Well, I'm going to try to take the thought thought free, 0:07:29.000 --> 0:07:32.800 whatever it may be. Yeah. So, well, I'm working on 0:07:32.920 --> 0:07:36.160 a it's just over twenty years of an update for 0:07:36.280 --> 0:07:39.360 my grounds for golf, and most of it's held up well, 0:07:39.400 --> 0:07:42.800 but I'm throwing out a couple chapters that are now 0:07:42.880 --> 0:07:46.520 outdated and it's shocking what's changed. This is my way 0:07:46.560 --> 0:07:48.880 of trying to be positive before I bitch and moan 0:07:48.920 --> 0:07:52.440 about something. But it's amazing how much has changed in 0:07:52.480 --> 0:07:56.080 those twenty years, and so it's great to see the 0:07:56.200 --> 0:08:01.120 fun factor still being something of late that is on, 0:08:01.520 --> 0:08:04.000 you know, top of mind for people on whether, of course, 0:08:04.160 --> 0:08:07.400 whether they like it or not. But Andy, I got 0:08:07.520 --> 0:08:13.240 to tell you this year, my current thing is the 0:08:13.360 --> 0:08:16.760 cost of these projects and these dollar figures. I just 0:08:16.840 --> 0:08:18.760 can't believe some of them. I just saw the green 0:08:18.840 --> 0:08:23.240 fee at Cabot in Florida three ninety five, and that's 0:08:23.320 --> 0:08:25.800 being passed along, you know, the high construction costs, and 0:08:25.880 --> 0:08:29.160 I just don't get it, and I think we have 0:08:29.280 --> 0:08:32.040 to kind of have a serious conversation about what's going on. 0:08:32.240 --> 0:08:34.960 I mean, the minimalists are charging a lot of money 0:08:35.120 --> 0:08:39.000 or running up pretty big tabs, and we know, you know, 0:08:39.120 --> 0:08:41.560 sometimes people put a big dollar figure on a project 0:08:42.000 --> 0:08:46.400 because they think that impresses somebody. I don't know if 0:08:46.400 --> 0:08:48.679 it does or not. I don't think it does. And 0:08:48.840 --> 0:08:52.040 certainly at a club where people are probably financing the project, 0:08:52.120 --> 0:08:54.920 they don't think it's so cute. So anyway, that's that's 0:08:55.080 --> 0:08:58.880 kind of my take on the current state of affairs. 0:08:58.960 --> 0:09:01.880 Everything is pretty great in terms of the architecture business, 0:09:01.960 --> 0:09:05.400 but this cost thing, and of course twenty twenty five 0:09:05.520 --> 0:09:09.040 could be a disaster for the golf course construction industry 0:09:09.120 --> 0:09:14.000 if the if the uh Trump administration goes forward with 0:09:14.160 --> 0:09:19.720 the deportation program. So that's gonna If you think it's expensive, 0:09:19.800 --> 0:09:20.920 now it's gonna get worse. 0:09:22.120 --> 0:09:26.640 I think the thing that I completely agree with your sentiment. 0:09:27.080 --> 0:09:31.040 What's crazy to me is that sometimes you hear the 0:09:31.200 --> 0:09:34.560 cost as like a badge of honor. Yeah, I wouldn't 0:09:34.559 --> 0:09:38.120 believe we're spending twenty five million on this project. And 0:09:38.240 --> 0:09:41.240 it's like and then it's like, oh, but our guest 0:09:41.320 --> 0:09:43.400 fees because of it are now going to be three 0:09:43.480 --> 0:09:49.240 hundred dollars. It's just like, what are we doing? What's 0:09:49.320 --> 0:09:51.120 the point of being a member of a club if 0:09:51.160 --> 0:09:54.240 it's three hundred dollars for a guest fee. Yeah, and 0:09:54.320 --> 0:09:56.439 I said this in another pod, but I think like 0:09:56.559 --> 0:09:59.520 one of the things that people miss. Everybody thinks they 0:09:59.559 --> 0:10:02.319 can reple k the Kaisers and what they do, but 0:10:02.480 --> 0:10:04.880 like the Kaiser secrets soft they build golf courses for 0:10:05.000 --> 0:10:08.679 cheaper than everybody, and then they maintain them for cheap 0:10:09.200 --> 0:10:13.000 like they they like that's one of the beyond like 0:10:13.120 --> 0:10:17.240 finding the great land, you know, hiring the right architects, 0:10:17.920 --> 0:10:21.120 having a great customers experience. The big thing they do 0:10:21.520 --> 0:10:26.080 is they they keep their cost slow. But like everybody 0:10:26.160 --> 0:10:29.480 else doesn't seem to understand that, and it's like, I 0:10:29.520 --> 0:10:31.840 don't know, it drives me insane. You go, you hear 0:10:31.920 --> 0:10:35.959 people like like wax Poetic about their experience abandoned dunes, 0:10:35.960 --> 0:10:37.719 and it's like, you know, those greens are like ten 0:10:37.840 --> 0:10:40.920 or nine. People go to Scotland, Ireland and they're oh, 0:10:41.000 --> 0:10:44.640 it's incredible. It's like, well, how do we come back 0:10:44.679 --> 0:10:49.920 and it's like, well, we need our greens fifteen you know, well. 0:10:50.360 --> 0:10:53.000 You're right. It starts with the land and sand. Sand 0:10:53.240 --> 0:10:56.200 saves a lot of money. But here's a fun fact 0:10:56.240 --> 0:10:58.120 for you, because I went down a little rat hole 0:10:58.200 --> 0:11:02.400 for a piece I wrote on North Barrett and I 0:11:02.600 --> 0:11:06.439 got confirmation of this. Guess how many you now? And 0:11:06.480 --> 0:11:10.680 I'm not blaming the USGA green entirely for this rising costs, 0:11:10.720 --> 0:11:13.920 but it is one of the costs, both creatively and 0:11:14.320 --> 0:11:19.120 financially that we're seeing. Guess how many USGA greens Corn 0:11:19.160 --> 0:11:21.199 Crenshaw have built in their their career. 0:11:22.520 --> 0:11:28.760 I'm guessing like one course wanted them May eighteen, Yeah, zero, zero, Okay, 0:11:28.880 --> 0:11:32.920 I was thinking maybe one, maybe one golf course demanded them. 0:11:33.240 --> 0:11:36.480 They've done some California modified at some at a couple 0:11:36.520 --> 0:11:39.840 of renovations like Riviera, but that's not how they work. 0:11:39.920 --> 0:11:40.079 You know. 0:11:40.200 --> 0:11:42.800 They just dig out a hole and they dump sand 0:11:42.920 --> 0:11:46.840 that's been tested and you know whatever for agronomic purposes, 0:11:46.880 --> 0:11:51.640 it'll work, and they build and creatively it's so much better, 0:11:52.360 --> 0:11:54.959 just the tie ins and the surrounds, the approaches and 0:11:55.160 --> 0:11:58.240 the beauty and and then costs wise that you know, 0:11:58.400 --> 0:12:00.840 that's a chunk of change. But some of the other 0:12:00.880 --> 0:12:05.840 stuff too, irrigation systems, and it's nuts, and like you say, 0:12:06.920 --> 0:12:10.439 it's a weird, a weird badge of honor, and not 0:12:10.600 --> 0:12:14.080 everybody's in agreement with that. A lot of people are 0:12:14.240 --> 0:12:16.439 rolling their eyes with some some clubs are spending. But 0:12:16.760 --> 0:12:21.199 it's essentially doubled in ten years. That's just nuts. Ten years, 0:12:21.640 --> 0:12:23.800 like three that could even be less. I was, Yeah, 0:12:24.160 --> 0:12:25.160 I think I feel like. 0:12:25.240 --> 0:12:28.080 It's doubled in the last five five years at least. 0:12:30.000 --> 0:12:30.760 I'm with that. 0:12:31.160 --> 0:12:33.839 The other thing that's happened, it's like this like it's 0:12:33.920 --> 0:12:38.040 like this strive for perfection. Yeah, yeah, I remember years 0:12:38.040 --> 0:12:41.839 ago I had Stephen Britton on Great Superintendent and he 0:12:41.960 --> 0:12:44.240 talked about like why do we want every green to 0:12:44.320 --> 0:12:47.199 be perfect? Isn't there like a beauty? And if you 0:12:47.320 --> 0:12:50.280 play at a club and one of the greens sits 0:12:50.360 --> 0:12:53.240 in shade all morning, you know it sits in shade 0:12:53.240 --> 0:12:57.960 all morning. And because you understand the dynamics of your course, 0:12:58.160 --> 0:13:01.079 like the local knowledge of this green's going to be 0:13:01.120 --> 0:13:03.199 a little bit softer when I roll around to it, 0:13:03.600 --> 0:13:05.439 so it's going to spin a little bit more. Like 0:13:05.840 --> 0:13:08.599 these are all little things that make the game of 0:13:08.679 --> 0:13:13.120 golf beautiful. Like I remember as a kid playing my 0:13:13.280 --> 0:13:17.600 local Muni remembering like the little intricacies of this green 0:13:17.720 --> 0:13:21.439 versus this green, this this green always just like the 0:13:21.520 --> 0:13:23.439 ball bounces a little bit more, so I need to 0:13:23.520 --> 0:13:26.360 land this a little bit shorter, like that is all 0:13:26.960 --> 0:13:28.559 part of the joys of golf. 0:13:29.920 --> 0:13:32.079 And one of the things unfortunately, and I've had this 0:13:32.240 --> 0:13:35.880 chat with regard to major setups is and the tour 0:13:36.080 --> 0:13:39.400 to how much they're all working to try to get 0:13:39.480 --> 0:13:41.600 every green the same. And you know, like with La 0:13:41.920 --> 0:13:46.640 North before the US Open, you know, it's just it's 0:13:46.720 --> 0:13:49.800 a big leap now for these organizations to treat a 0:13:50.160 --> 0:13:53.040 green differently than the others, and they have to write 0:13:53.120 --> 0:13:56.320 memos and post it and reveal it. It's like, well, 0:13:57.440 --> 0:14:00.559 you know about how about rewarding somebody you play some 0:14:00.679 --> 0:14:04.160 practice rounds or gets a local caddy and figures it out, 0:14:04.320 --> 0:14:06.400 you know, I mean this has happened to Riviera. Every 0:14:06.480 --> 0:14:08.719 year the eighteenth green sits higher than every other green 0:14:08.800 --> 0:14:12.000 on the course. It dry, it drains better, it dries 0:14:12.080 --> 0:14:16.000 out faster, it's firmer. And guys either take that into 0:14:16.040 --> 0:14:18.400 account or they don't. And the idea of trying to 0:14:18.440 --> 0:14:23.160 manipulate the conditions so that players don't have to figure 0:14:23.160 --> 0:14:25.640 it out is is it's depressing and and then it 0:14:25.680 --> 0:14:28.360 gets expensive obviously when they get into it architecturally where 0:14:28.360 --> 0:14:33.440 they actually rebuilding stuff just to make them not have 0:14:33.640 --> 0:14:36.080 to think as much. And it's it's another reason why 0:14:36.200 --> 0:14:40.040 so few guys played a lot of practice rounds on 0:14:40.160 --> 0:14:40.760 golf courses. 0:14:40.840 --> 0:14:44.720 Now, I was rage finders came out when I was 0:14:44.800 --> 0:14:50.240 in high school. But I remember early in my competitive 0:14:50.680 --> 0:14:54.400 young junior career, and this is probably you, this was 0:14:54.640 --> 0:14:56.960 you lived through this. But like, if you were a 0:14:57.080 --> 0:15:00.120 really smart player, you were looking at where all all 0:15:00.160 --> 0:15:03.160 the pins were on a golf course when you walked 0:15:03.240 --> 0:15:06.400 by yep. And it's just like you think about some 0:15:06.640 --> 0:15:10.240 of the like what made like a high IQ player 0:15:10.840 --> 0:15:14.640 was like, Okay, I'm spotting where these whole locations are. 0:15:14.920 --> 0:15:16.760 I did it, used to do it when I caddied 0:15:16.840 --> 0:15:19.880 to It's like, okay, this one's like it looks like 0:15:19.920 --> 0:15:23.240 about four yards back of center, Like it's it's kind 0:15:23.280 --> 0:15:26.240 of here because you used to not know this stuff. 0:15:26.480 --> 0:15:30.080 And I think like some of the like we love, 0:15:30.800 --> 0:15:33.320 I mean, like Jalen Brunson's a great example of the 0:15:33.480 --> 0:15:36.720 NBA player where he was a second round draft pick 0:15:36.800 --> 0:15:40.520 because people were worried about like could he athletically hang 0:15:40.800 --> 0:15:42.920 in the NBA. Now he's one of the best players 0:15:42.960 --> 0:15:46.200 in the NBA because he's just a smart basketball player. 0:15:46.800 --> 0:15:49.200 And I think like one of the things that we're 0:15:49.280 --> 0:15:53.000 starting to lose a little bit in the game across 0:15:53.040 --> 0:15:57.080 the board, from club level up, from municipal level up 0:15:57.640 --> 0:16:00.280 is the idea of golf IQ and what you know, 0:16:00.400 --> 0:16:02.920 when we don't ask people to have a higher IQ, 0:16:03.880 --> 0:16:06.880 it kind of like it it removes an element of 0:16:06.960 --> 0:16:09.080 the game where you can differentiate yourself. 0:16:10.600 --> 0:16:13.320 Yeah, And I don't know why the organizations they still 0:16:13.440 --> 0:16:15.840 I mean, they still protect whole locations, although then you 0:16:15.920 --> 0:16:18.720 get those the night before now. But yeah, I don't 0:16:18.720 --> 0:16:23.520 know why they go to these efforts to to to 0:16:23.680 --> 0:16:26.440 do this stuff. You know, if a guy complains about that, 0:16:26.680 --> 0:16:28.840 then they kind of sound like an idiot. Plus they 0:16:28.920 --> 0:16:31.360 have these so many guys have such good caddies now 0:16:32.080 --> 0:16:34.200 doing great stuff. I mean, I loved watching I love it. 0:16:34.240 --> 0:16:37.600 The old course. You'll see somebody like you know, Jolaicava 0:16:37.680 --> 0:16:41.280 out walking the course, you know, with an afternoon tea 0:16:41.360 --> 0:16:43.160 time and going walking the course in the morning. Or 0:16:43.200 --> 0:16:47.200 Greller did that I think in the year Speed contended there. 0:16:47.280 --> 0:16:49.640 I mean, that kind of stuff I love. I mean, 0:16:50.040 --> 0:16:53.760 you're absolutely there should be a great reward for uh 0:16:54.440 --> 0:16:56.560 for for trying to outsmart the course or at least 0:16:56.640 --> 0:16:59.040 just make sure you've covered all the bases and you 0:16:59.120 --> 0:17:03.000 don't get out smart by the setup and uh and 0:17:03.280 --> 0:17:07.240 it's just kind of this this worrying about UH player 0:17:07.520 --> 0:17:10.800 reactions and meltdowns and man and look at we you 0:17:11.040 --> 0:17:13.200 you bitch loud enough looking at Matt Fitzpatrick got his 0:17:13.280 --> 0:17:16.760 way with the uh, the the crack driver thing. This 0:17:16.920 --> 0:17:22.640 week they announced another you know, modification and it's like yeah, 0:17:23.160 --> 0:17:25.879 so yeah, no and he was relentless about it, and 0:17:26.000 --> 0:17:28.520 so he got his way. And same thing with the 0:17:28.600 --> 0:17:33.320 golf ball distance debate stuff. So it's, uh, yeah, it's 0:17:33.359 --> 0:17:36.480 something I wish the the the majors would would kind 0:17:36.520 --> 0:17:40.600 of get a little bit tougher on and but I 0:17:40.720 --> 0:17:43.080 kind of fear they're going the other direction. So anyway, 0:17:43.280 --> 0:17:44.200 is that enough? Old man? 0:17:44.359 --> 0:17:49.240 Ranking Brandon, what's your bring? 0:17:49.520 --> 0:17:51.440 Bring a rand that I was gonna be sort of 0:17:51.520 --> 0:17:53.880 a stretch forest in and in the corner wait waiting 0:17:53.960 --> 0:17:57.000 for you guys to create, And I, honestly, I don't 0:17:57.000 --> 0:17:59.720 know if I'm bringing the positivity. I come with no 0:18:00.000 --> 0:18:02.000 amount of arrogance with this take. It's more of a 0:18:02.080 --> 0:18:04.720 pondering and it kind of doubles off what Jeff has said. 0:18:07.640 --> 0:18:09.680 I think it seems like we're in a boom era 0:18:09.920 --> 0:18:13.760 right of building, certainly compared to the preceding are era, 0:18:13.960 --> 0:18:17.880 and a boom sort of follows that there's a demand, 0:18:18.119 --> 0:18:20.879 right and so people want to create. Oh, people like this, 0:18:21.040 --> 0:18:23.320 there's a demand for this, Let's do more of this. 0:18:25.119 --> 0:18:28.200 I feel like there's been sort of a monotony. We're 0:18:28.200 --> 0:18:31.560 get touching like a monotony level here in terms of 0:18:32.400 --> 0:18:35.760 a like why is this created to add, you know, 0:18:35.880 --> 0:18:38.520 the sixth or eighth or fourteenth course at a resort 0:18:39.080 --> 0:18:41.560 that is going to be very expensive trip for people, 0:18:41.880 --> 0:18:46.040 or it's a course that a billionaire can fund himself, 0:18:46.280 --> 0:18:48.520 or a bunch of guys can chip off high six 0:18:48.640 --> 0:18:51.359 figures to make it their third course or their second 0:18:51.440 --> 0:18:55.240 course out of town. And I'm not saying this is 0:18:56.320 --> 0:18:59.080 bad or regrettable, but it seems to be getting monotonous 0:18:59.200 --> 0:19:02.119 in the purpose of why this boom is occurring or 0:19:02.240 --> 0:19:06.520 why more golf courses are being built. Now, I won't 0:19:06.600 --> 0:19:12.240 pretend to be sophisticated enough on the design front to 0:19:12.359 --> 0:19:14.960 say that the builds are monotonous. They aren't, although I 0:19:14.960 --> 0:19:18.160 equipped internally recently, if you did a carousel and instagram 0:19:18.240 --> 0:19:20.440 of all the recent courses built in the Southeast, what 0:19:20.640 --> 0:19:23.600 percentage of the consumer would be able to tell let's 0:19:23.640 --> 0:19:26.679 just say Pinehurst number ten from Broom's Edge from More 0:19:26.800 --> 0:19:31.199 Like the Now. That's why the sophisticated player joins these 0:19:31.200 --> 0:19:33.440 plays because they like this restaurant and they can tell, 0:19:33.520 --> 0:19:38.359 whereas most restaurant goers cannot. I think you know it 0:19:38.520 --> 0:19:43.720 does feel like and not just to you know, but 0:19:43.880 --> 0:19:47.840 are a present company like is a rustic canyon which 0:19:48.000 --> 0:19:51.159 wasn't built, was built this century like that kind of 0:19:51.240 --> 0:19:54.000 purpose built. Like I'm not suggesting there's land of plenty 0:19:54.080 --> 0:19:58.920 in urban areas or ex urban areas, but the game 0:19:59.040 --> 0:20:02.480 is booming, golf course building is booming. Is excess is 0:20:02.640 --> 0:20:06.240 any kind of the golf course boom meeting the actual 0:20:06.400 --> 0:20:10.399 golf met the actual golf boom of the population. And 0:20:11.560 --> 0:20:14.639 even where I am in suburban DC, it's just so 0:20:14.800 --> 0:20:18.480 overcrowded and jammed. And if it's fifty miles outside of 0:20:18.560 --> 0:20:21.960 the city center, there's land that is not being pursued, 0:20:22.040 --> 0:20:24.640 and so I feel a little bit of a monotony 0:20:24.720 --> 0:20:27.040 settling it. And it's not to say it's bad for 0:20:27.520 --> 0:20:31.120 the builders, but as a consumer, it feels sort of unattainable. 0:20:31.880 --> 0:20:34.639 I think what you hit on ties perfectly with what 0:20:34.840 --> 0:20:42.040 Jeff talked about, because what Jeff mentioned, the cost has 0:20:42.200 --> 0:20:48.120 made the model only work for big resorts and billionaires 0:20:48.480 --> 0:20:52.520 or multiple one hundred millionaires, or you know, a collection 0:20:52.720 --> 0:20:57.600 a cohort of extraordinarily wealthy people, like that's the only 0:20:57.720 --> 0:21:05.119 two that financially it makes sense to build a golf 0:21:05.200 --> 0:21:09.000 course right now, because like what Jeff's say, oh, it 0:21:09.119 --> 0:21:14.000 is twenty twenty five million dollars sometimes more to build 0:21:14.040 --> 0:21:19.159 a golf course with verticals, you're probably getting to thirty million. 0:21:21.160 --> 0:21:24.680 How do you possibly pay that back? Make the investment 0:21:24.760 --> 0:21:28.840 work at an affordable dollar some like? So if I 0:21:29.040 --> 0:21:32.040 do one hundred you know, let's just back of the 0:21:32.160 --> 0:21:35.520 napkin math. Let's say I charge one hundred dollars for 0:21:36.119 --> 0:21:39.119 and I do forty thousand rounds. That's four million dollars 0:21:39.200 --> 0:21:42.080 in revenue. It costs me one point five to two 0:21:42.280 --> 0:21:45.320 million to maintain a year. Let's just say two for 0:21:45.480 --> 0:21:48.520 round numbers. So I have a fifteen year if everything 0:21:48.600 --> 0:21:53.000 goes great, a fifteen year payback for the thirty million 0:21:53.080 --> 0:21:56.280 I put in. It just doesn't make any sense. Yeah, 0:21:56.560 --> 0:21:57.200 I'm not trying to. 0:21:57.440 --> 0:22:00.280 Yeah, this is certainly not totally a great explain. This 0:22:00.359 --> 0:22:02.600 is not laying the blame at sort of the builder. 0:22:03.480 --> 0:22:06.320 It's just you hear about every new project, right, and 0:22:06.520 --> 0:22:10.200 it's it's always like, well, that's it's it's kind of 0:22:10.320 --> 0:22:13.600 more of filling that same purpose for why it's built, 0:22:13.800 --> 0:22:16.960 and and so there's there's there's that's sort of settling in. 0:22:17.080 --> 0:22:19.280 And that's not to say, go good for the design 0:22:19.320 --> 0:22:21.119 of the architect Go get it. This is what the 0:22:21.200 --> 0:22:24.320 work that's out there. But uh, that's where I've gotten to. 0:22:24.400 --> 0:22:27.159 And it was awesome the first last few years, and 0:22:27.200 --> 0:22:28.960 now it's just sort of setting in as as a 0:22:29.200 --> 0:22:33.040 consumer from the other side, and who lives in a 0:22:33.200 --> 0:22:36.439 massive urban area, you know, with the giant population, how 0:22:36.560 --> 0:22:38.639 hard it is for some of this new work and 0:22:38.720 --> 0:22:42.240 this new demand to be to meet somewhere in the middle. 0:22:43.600 --> 0:22:45.920 I think the shame too is that like the work, 0:22:46.119 --> 0:22:49.200 I would say, and I'm curious what Jeff thinks. I 0:22:49.280 --> 0:22:52.359 think like we're in this period where there's never been 0:22:52.560 --> 0:22:56.720 such a high standard of golf design being built, but 0:22:56.840 --> 0:22:59.600 it's built for so few and it's built in the 0:22:59.720 --> 0:23:05.000 cost of it is so high that it's impossible for 0:23:05.160 --> 0:23:07.080 it to be built right now for the masses. 0:23:08.160 --> 0:23:13.680 Yeah, and also is probably a deterrent to renovating some 0:23:13.840 --> 0:23:17.720 places that would serve a lot of the purposes that 0:23:17.880 --> 0:23:20.720 that Brennan's talking about. I mean, I'm the same situation 0:23:20.840 --> 0:23:25.240 here in LA you know, demands crazy, but but the 0:23:25.359 --> 0:23:31.240 public offer courses are generally run down and the bones 0:23:31.280 --> 0:23:34.520 are there to have good stuff. But I mean, if 0:23:34.560 --> 0:23:37.639 somebody's going to look at freshening it up, and and 0:23:37.760 --> 0:23:41.600 you're you're at five six million dollars before you really 0:23:41.640 --> 0:23:46.800 even get into the architecture, just whatever irrigation and you know, 0:23:47.119 --> 0:23:52.119 maintenance facility, whatever that is needed, which is usually the 0:23:52.240 --> 0:23:55.560 case with all these before you even get to the 0:23:55.640 --> 0:23:58.399 fun stuff of just kind of more lively bunkers or 0:23:58.480 --> 0:24:01.520 some tree removal or bringing act some some cool hazards 0:24:01.560 --> 0:24:04.840 or getting rid of crap that people added. That's what 0:24:05.080 --> 0:24:07.119 that's what's depressing to me. And that's that's kind of 0:24:07.160 --> 0:24:09.960