1 00:00:02,200 --> 00:00:06,800 Speaker 1: This is Masters in Business with Barry Ridholts on Bloomberg Radio. 2 00:00:07,800 --> 00:00:10,760 Speaker 1: This week on the podcast, I have an extra special guest, 3 00:00:10,800 --> 00:00:14,760 Speaker 1: and what can I say about Scott Adams, the creator 4 00:00:14,880 --> 00:00:19,000 Speaker 1: of Dilbert. We had a we don't even begin. We 5 00:00:19,000 --> 00:00:23,840 Speaker 1: had a wide ranging conversation about everything from persuasion and 6 00:00:23,920 --> 00:00:29,680 Speaker 1: communication skills to cartooning and writing books. Uh. He and 7 00:00:29,720 --> 00:00:32,960 Speaker 1: I have been on the opposite side of the Trump phenomena, 8 00:00:33,159 --> 00:00:36,440 Speaker 1: and I have to say we actually had a very 9 00:00:36,479 --> 00:00:42,120 Speaker 1: fascinating and civil conversation about what makes Trump so unique 10 00:00:42,120 --> 00:00:46,479 Speaker 1: and different than everybody else, how he's disrupting politics, how 11 00:00:46,520 --> 00:00:49,920 Speaker 1: he has one big lee coincidentally, the name of of 12 00:00:50,320 --> 00:00:54,560 Speaker 1: the most recent book Scott wrote. Uh. And Scott admits 13 00:00:54,560 --> 00:00:56,920 Speaker 1: to being to the left of Bernie Sanders, which I 14 00:00:56,920 --> 00:01:00,000 Speaker 1: think would surprise a lot of the people who criticize 15 00:01:00,120 --> 00:01:03,560 Speaker 1: is him on Twitter and elsewhere. We had a fascinating 16 00:01:03,600 --> 00:01:06,640 Speaker 1: conversation be shorn state till the very ends. To listen 17 00:01:06,680 --> 00:01:09,440 Speaker 1: to that, because really it's quite intriguing, and if I 18 00:01:09,440 --> 00:01:12,800 Speaker 1: had another hour, I probably could have um continued the 19 00:01:12,800 --> 00:01:16,559 Speaker 1: conversation for that much longer. So with no further ado, 20 00:01:16,880 --> 00:01:24,320 Speaker 1: my conversation with Scott Adams. My extra special guest this 21 00:01:24,360 --> 00:01:27,880 Speaker 1: week is Scott Adams. He is best known as the 22 00:01:27,920 --> 00:01:31,040 Speaker 1: creator of the comic strip Dilbert, which appears in over 23 00:01:31,080 --> 00:01:35,559 Speaker 1: two thousand newspapers worldwide in sixty five countries and twenty 24 00:01:35,600 --> 00:01:40,160 Speaker 1: five languages. He is the author of numerous books, including Dilbert, 25 00:01:40,160 --> 00:01:43,319 Speaker 1: Future and The Joy of Work. His most recent books 26 00:01:43,760 --> 00:01:46,959 Speaker 1: are How to Fail At Everything and Still Succeed and 27 00:01:47,480 --> 00:01:52,280 Speaker 1: When Bigley. He received the National Cartoonist Society Ruben Award 28 00:01:52,440 --> 00:01:57,920 Speaker 1: and the Newspaper Comic Strip Award in Scott Adams, Welcome 29 00:01:57,920 --> 00:02:01,280 Speaker 1: to Bloomberg. Thanks for having me. You seem to come 30 00:02:01,280 --> 00:02:04,880 Speaker 1: out of a fairly typical corporate background. You worked in 31 00:02:05,000 --> 00:02:09,280 Speaker 1: banking and technology. How did that road lead to the 32 00:02:09,320 --> 00:02:12,760 Speaker 1: creation of Dilberg. Well, the corporate thing didn't work out 33 00:02:12,840 --> 00:02:15,440 Speaker 1: for me. So I worked for eight and a half 34 00:02:15,520 --> 00:02:18,120 Speaker 1: years at a big bank in San Francisco and eight 35 00:02:18,120 --> 00:02:20,720 Speaker 1: and a half years at We're about eight years at 36 00:02:20,760 --> 00:02:24,400 Speaker 1: the local phone company. But both of those careers ended 37 00:02:24,800 --> 00:02:28,160 Speaker 1: for the same reason. Uh. In both cases, my boss 38 00:02:28,240 --> 00:02:31,200 Speaker 1: called me into my office and said, Uh, it turns 39 00:02:31,200 --> 00:02:33,880 Speaker 1: out the media just discovered that we have no diversity 40 00:02:34,040 --> 00:02:37,160 Speaker 1: in management and and in each case, my boss said, 41 00:02:37,320 --> 00:02:39,760 Speaker 1: I'm going to tell you plainly, you can't be promoted 42 00:02:39,800 --> 00:02:43,520 Speaker 1: here really, yeah, until things balance ound a little bit. Now, 43 00:02:43,680 --> 00:02:46,399 Speaker 1: when I tell this story, people always say, stop being 44 00:02:46,400 --> 00:02:48,880 Speaker 1: a victim and stop complaining. I'm not doing that. I'm 45 00:02:48,919 --> 00:02:51,800 Speaker 1: telling you what happened. So how did each of those 46 00:02:51,800 --> 00:02:55,960 Speaker 1: events lead you to exploring cartooning? You you have been 47 00:02:56,040 --> 00:02:59,040 Speaker 1: drawing since what you're levin something like that. Yeah. When 48 00:02:59,080 --> 00:03:02,080 Speaker 1: I was a little kid, like lots of little kids, 49 00:03:02,440 --> 00:03:04,200 Speaker 1: I thought, hey, I think I'll grow up to be 50 00:03:04,280 --> 00:03:07,760 Speaker 1: a cartoonist. That's one of the most commonly little kid 51 00:03:08,080 --> 00:03:11,639 Speaker 1: you know dreams. You know, basketball player and cartoonists, the race, 52 00:03:12,320 --> 00:03:16,800 Speaker 1: race car driver, yes, astronaut. And I thought I wanted 53 00:03:16,800 --> 00:03:19,440 Speaker 1: to be Charles Schultz when I grew up. But by 54 00:03:19,480 --> 00:03:23,519 Speaker 1: the time I reached probably age eleven twelve, I started 55 00:03:23,919 --> 00:03:27,520 Speaker 1: to be able to reason, you know that, and suddenly 56 00:03:27,560 --> 00:03:31,320 Speaker 1: the fantastical world of children started to fall away. You know, 57 00:03:31,400 --> 00:03:34,800 Speaker 1: Santa Claus wasn't real, etcetera. But I started to think, 58 00:03:35,120 --> 00:03:38,040 Speaker 1: wait a minute, I want to be Charles Schiltz, the 59 00:03:38,080 --> 00:03:42,320 Speaker 1: most famous cartoonist in the world. But they're around six 60 00:03:42,320 --> 00:03:44,920 Speaker 1: billion people in the world, maybe back then and it 61 00:03:45,040 --> 00:03:47,680 Speaker 1: was only one of him, and I thought, I'm not 62 00:03:47,800 --> 00:03:49,680 Speaker 1: liking my odds. Maybe I should try to be a 63 00:03:49,760 --> 00:03:52,520 Speaker 1: lawyer or a businessman or something. So I gave up 64 00:03:52,520 --> 00:03:56,400 Speaker 1: an old cartooning thing and went to you know, traditional 65 00:03:56,840 --> 00:04:00,600 Speaker 1: economics degree, business world. Kind of a lie. But when 66 00:04:00,600 --> 00:04:03,520 Speaker 1: it didn't work out, I started to say, what can 67 00:04:03,560 --> 00:04:06,880 Speaker 1: I do? There? Would not have a boss because because 68 00:04:06,920 --> 00:04:10,120 Speaker 1: I noticed that the common element was having a boss, 69 00:04:10,360 --> 00:04:13,920 Speaker 1: because my my success or lack of it in the 70 00:04:13,960 --> 00:04:17,680 Speaker 1: corporate world didn't have anything to do with my ability 71 00:04:17,880 --> 00:04:20,360 Speaker 1: or how hard I worked. It was entirely up to 72 00:04:20,400 --> 00:04:23,960 Speaker 1: what a boss decided for the bosses and the company's 73 00:04:23,960 --> 00:04:26,880 Speaker 1: own reasons. And I thought, well, I'd like to be 74 00:04:26,960 --> 00:04:29,640 Speaker 1: free of that. So I I've tried a number of 75 00:04:29,640 --> 00:04:32,600 Speaker 1: things over the years. Cartooning was the one that worked. 76 00:04:33,000 --> 00:04:34,880 Speaker 1: And what I did was I tried to do things 77 00:04:34,960 --> 00:04:38,200 Speaker 1: which would have a low risk. You know, I wouldn't 78 00:04:38,240 --> 00:04:39,880 Speaker 1: die if it didn't work out, and I wouldn't be 79 00:04:39,920 --> 00:04:42,359 Speaker 1: bankrupt if it didn't work out. I would just be 80 00:04:42,480 --> 00:04:46,599 Speaker 1: tired or embarrassed. You know, those were the worst case scenarios. 81 00:04:46,720 --> 00:04:49,480 Speaker 1: I saw the world as sort of a slot machine 82 00:04:49,520 --> 00:04:52,359 Speaker 1: that you didn't have to put money into, meaning that 83 00:04:52,440 --> 00:04:54,800 Speaker 1: I could just sit there and pull until I got 84 00:04:54,880 --> 00:04:57,720 Speaker 1: a jackpot, and I could win every time if I 85 00:04:57,760 --> 00:05:00,480 Speaker 1: was willing to sit there long enough and pull. So 86 00:05:00,600 --> 00:05:03,520 Speaker 1: cartooning was one of those polls. It wasn't the only one. 87 00:05:03,680 --> 00:05:05,240 Speaker 1: There were lots of them. I wrote about it and 88 00:05:05,320 --> 00:05:09,360 Speaker 1: had it failed almost everything and still wouldn't big and uh, 89 00:05:09,600 --> 00:05:11,400 Speaker 1: it just happened to be the one that worked. So 90 00:05:11,480 --> 00:05:14,599 Speaker 1: let's talk about cartooning a little bit. Becaus in the beginning, 91 00:05:14,880 --> 00:05:17,720 Speaker 1: you got a lot of rejection. You pulled the lever. 92 00:05:18,400 --> 00:05:22,400 Speaker 1: You actually were debating, Hey, maybe I'm I've pulled long 93 00:05:22,520 --> 00:05:25,800 Speaker 1: enough on cartooning and it's not working. But an inspirational 94 00:05:25,880 --> 00:05:29,320 Speaker 1: letter from a fan kept you going. Tell my misstating that, 95 00:05:29,360 --> 00:05:32,240 Speaker 1: am I overstating You're you're you're close, You're in the 96 00:05:32,279 --> 00:05:34,320 Speaker 1: same zip code. Okay, let me tell you this story. 97 00:05:34,800 --> 00:05:36,760 Speaker 1: One day I came home and I was flipping through 98 00:05:36,760 --> 00:05:38,640 Speaker 1: the channels on TV, and there was a show on 99 00:05:38,760 --> 00:05:41,680 Speaker 1: how to become a cartoonist of all things. I've never 100 00:05:41,720 --> 00:05:44,640 Speaker 1: seen it before, but I missed most of the show, 101 00:05:45,120 --> 00:05:47,560 Speaker 1: and so I wrote down from the closing credits the 102 00:05:47,640 --> 00:05:50,000 Speaker 1: name of the host and figured out how to send 103 00:05:50,040 --> 00:05:51,760 Speaker 1: him a snail mail letter, and I said, hey, I 104 00:05:51,800 --> 00:05:53,640 Speaker 1: missed your show, but can you give me some tips 105 00:05:53,800 --> 00:05:56,960 Speaker 1: how to become a cartoonist. And a few weeks later 106 00:05:57,000 --> 00:05:59,560 Speaker 1: I got a two page handwritten letter from the host 107 00:05:59,600 --> 00:06:03,080 Speaker 1: of the show, Jack Cassidy is his name, and he 108 00:06:03,200 --> 00:06:05,200 Speaker 1: gave me some advice about what books to buy, what 109 00:06:05,320 --> 00:06:07,400 Speaker 1: materials to use, and then he gave me this advice. 110 00:06:07,960 --> 00:06:10,799 Speaker 1: He said, it's a really competitive industry and you're gonna 111 00:06:10,800 --> 00:06:14,320 Speaker 1: get rejected a lot, but don't give up. A year 112 00:06:14,440 --> 00:06:16,599 Speaker 1: goes by and one day I walk out into my 113 00:06:16,680 --> 00:06:20,720 Speaker 1: mailbox and there's a letter from the same cartoonist, Jack Cassidy, 114 00:06:20,800 --> 00:06:23,599 Speaker 1: who had given me the original advice, and he said 115 00:06:23,640 --> 00:06:25,880 Speaker 1: he was cleaning his office and he came across my 116 00:06:26,040 --> 00:06:28,200 Speaker 1: samples and the letter I'd sent him in the bottom 117 00:06:28,200 --> 00:06:31,040 Speaker 1: of some pile, and he said he was just writing 118 00:06:31,040 --> 00:06:34,760 Speaker 1: to make sure that I hadn't given up. And I thought, 119 00:06:34,839 --> 00:06:37,560 Speaker 1: maybe you see something I don't see. So I decided 120 00:06:37,600 --> 00:06:41,440 Speaker 1: to get out my materials and try again. And by 121 00:06:41,480 --> 00:06:44,200 Speaker 1: then I had this idea for a character called Dilbert, 122 00:06:44,200 --> 00:06:48,200 Speaker 1: who was roughly based on my work experience, and uh, 123 00:06:48,279 --> 00:06:50,599 Speaker 1: sent it out to the major syndicates. Most of them 124 00:06:50,600 --> 00:06:54,360 Speaker 1: rejected me. Once I thought I had all the rejections, Um, 125 00:06:54,400 --> 00:06:56,960 Speaker 1: I put my materials back in the closet again. And 126 00:06:57,000 --> 00:06:59,560 Speaker 1: then the phone rings a few weeks later, and it 127 00:06:59,640 --> 00:07:02,039 Speaker 1: was Man who said she, uh, she worked for a 128 00:07:02,080 --> 00:07:05,679 Speaker 1: company I never heard of, some company called United Media, 129 00:07:05,880 --> 00:07:08,039 Speaker 1: and they said they saw my samples. I didn't know how, 130 00:07:08,640 --> 00:07:10,440 Speaker 1: and it wanted to offer me a contract to be 131 00:07:10,480 --> 00:07:13,480 Speaker 1: a syndicated cartoonist, the biggest break you could possibly have 132 00:07:13,560 --> 00:07:16,440 Speaker 1: in cartooning. But I've never heard of this company. And 133 00:07:16,480 --> 00:07:19,280 Speaker 1: so I said, um, I haven't heard of your company, 134 00:07:19,320 --> 00:07:22,080 Speaker 1: this United Media company. I didn't send my samples to 135 00:07:22,120 --> 00:07:26,000 Speaker 1: anybody with that name. So I'd feel more comfortable if 136 00:07:26,000 --> 00:07:28,520 Speaker 1: you had some references, you know, is there somebody you've 137 00:07:28,520 --> 00:07:31,800 Speaker 1: worked with before, a cartoonist who has been published in 138 00:07:31,840 --> 00:07:34,640 Speaker 1: any way, you know, on a on a pamphlet or 139 00:07:34,680 --> 00:07:37,200 Speaker 1: a greeting card, anything like that. And there was this 140 00:07:37,280 --> 00:07:41,320 Speaker 1: long pause and then she said, yeah, we handled Peanuts 141 00:07:42,240 --> 00:07:46,120 Speaker 1: and Garfield and a robot Man and Nancy. And when 142 00:07:46,160 --> 00:07:48,559 Speaker 1: she got to about the twelfth name on the list, 143 00:07:49,760 --> 00:07:53,520 Speaker 1: I realized my negotiating position have been compromised, and I 144 00:07:53,560 --> 00:07:56,320 Speaker 1: got myself a lawyer and got a contract and and 145 00:07:56,520 --> 00:08:00,080 Speaker 1: that's the rest. That's hilarious. UM. So let's talk a 146 00:08:00,160 --> 00:08:05,600 Speaker 1: little bit about about that process of syndication. How does 147 00:08:05,640 --> 00:08:08,960 Speaker 1: that work? What is the economics of syndication? What rights 148 00:08:08,960 --> 00:08:11,560 Speaker 1: do you give up? What rights do you retain? Well, 149 00:08:11,680 --> 00:08:14,560 Speaker 1: first of all, uh, the old syndicate was bought by 150 00:08:14,600 --> 00:08:17,800 Speaker 1: the new syndicate, So it's the universal you click, Uh, 151 00:08:18,040 --> 00:08:21,320 Speaker 1: is the syndicate now. And the way that works syndication uh, 152 00:08:21,360 --> 00:08:24,440 Speaker 1: and it works for cartoonists and columnists is that once 153 00:08:24,480 --> 00:08:27,360 Speaker 1: you do your contract with the syndication company, they do 154 00:08:27,480 --> 00:08:30,280 Speaker 1: the marketing and the selling and the distribution, so that 155 00:08:30,320 --> 00:08:33,960 Speaker 1: you can just concentrate on the creating. And depending on 156 00:08:34,080 --> 00:08:37,080 Speaker 1: your your leverage, you might you might make a deal 157 00:08:37,120 --> 00:08:40,120 Speaker 1: where you split the revenue fifty fifty, but they're picking 158 00:08:40,160 --> 00:08:43,280 Speaker 1: up a lot of expenses. Um. And then as you 159 00:08:43,320 --> 00:08:46,480 Speaker 1: get more successful, you might be able to negotiate a 160 00:08:46,480 --> 00:08:51,720 Speaker 1: better mix than that that That seems pretty reasonable. Um. 161 00:08:51,760 --> 00:08:54,959 Speaker 1: So you're working in corporate America for a big bank 162 00:08:55,040 --> 00:09:01,679 Speaker 1: and a telco company. I've always thought Dilbert character was 163 00:09:02,040 --> 00:09:04,880 Speaker 1: the man in the middle. He's got an incompetent boy 164 00:09:05,160 --> 00:09:09,640 Speaker 1: boss above him. He's got lazy co workers adjacent to him. 165 00:09:09,640 --> 00:09:13,000 Speaker 1: He's got aggressive salespeople who always promised the world and 166 00:09:13,040 --> 00:09:17,359 Speaker 1: expect him to deliver um and then annoying um mentors 167 00:09:17,400 --> 00:09:22,440 Speaker 1: and interns beneath him. What was the motivation for the experience, 168 00:09:22,440 --> 00:09:26,319 Speaker 1: because some people have said, well, Scott Adams is obviously Dilbert, 169 00:09:26,600 --> 00:09:29,600 Speaker 1: but you've kind of pushed back on that. Well, all 170 00:09:29,640 --> 00:09:33,120 Speaker 1: of the characters are either some part of my own personality, 171 00:09:33,360 --> 00:09:37,040 Speaker 1: usually not the full personality, because the cartoon characters work 172 00:09:37,120 --> 00:09:41,200 Speaker 1: better if they have some distinguishing characteristic that's usually a 173 00:09:41,240 --> 00:09:44,079 Speaker 1: flaw right, not fully fleshed out, but they are this 174 00:09:44,240 --> 00:09:48,640 Speaker 1: key characteristic. So if you're looking to develop your own cartoon, 175 00:09:49,160 --> 00:09:51,199 Speaker 1: what you want to look for is can you describe 176 00:09:51,200 --> 00:09:54,600 Speaker 1: the character in a word or two? Garfield's a cat, 177 00:09:55,160 --> 00:09:58,240 Speaker 1: you know, Dilbert is a nerd, you know, he's depending 178 00:09:58,240 --> 00:09:59,840 Speaker 1: on what word you want to use, he's a he's 179 00:09:59,840 --> 00:10:02,679 Speaker 1: an office worker. You know, Alice is angry while he 180 00:10:02,800 --> 00:10:05,760 Speaker 1: is lazy. Dog Bird is scheming. So if you can't 181 00:10:05,920 --> 00:10:09,800 Speaker 1: the Albonians, the Albonians are just the every other country, 182 00:10:10,240 --> 00:10:13,400 Speaker 1: you know. I learned that trick that if you use 183 00:10:13,480 --> 00:10:17,000 Speaker 1: any other country that's a real country, there's just nothing 184 00:10:17,040 --> 00:10:19,760 Speaker 1: you can do humor wise, it's gonna come back. So 185 00:10:19,800 --> 00:10:24,320 Speaker 1: I had to develop an imaginary country just to have 186 00:10:24,360 --> 00:10:27,280 Speaker 1: somebody who's in another country doing foolish things. And and 187 00:10:27,360 --> 00:10:29,960 Speaker 1: the fact that it's underwater. What what's the significance of 188 00:10:29,960 --> 00:10:33,320 Speaker 1: that it's under mud? Sudden? The Albonians are always in 189 00:10:33,679 --> 00:10:38,120 Speaker 1: waste deep mud. But that's never explained. Um. All right, 190 00:10:38,160 --> 00:10:42,320 Speaker 1: so let's talk a little bit about how the strip 191 00:10:42,400 --> 00:10:46,480 Speaker 1: has evolved over the years. You've gotten some pushback from 192 00:10:46,480 --> 00:10:51,520 Speaker 1: other cartoonists, uh, including some people who I have to 193 00:10:51,559 --> 00:10:56,120 Speaker 1: admit to being perplexed by this claim that you're basically 194 00:10:56,160 --> 00:11:01,480 Speaker 1: excusing bad corporate behavior. I don't it that way. How 195 00:11:01,520 --> 00:11:03,520 Speaker 1: do you how do you see? Do you? First of all, 196 00:11:03,520 --> 00:11:07,000 Speaker 1: do you respond to other cartoonists slagging your work? And 197 00:11:07,080 --> 00:11:10,920 Speaker 1: what do you think of the sort of um, I 198 00:11:10,960 --> 00:11:15,520 Speaker 1: don't know, push back to the charming simplicity of the 199 00:11:15,559 --> 00:11:18,280 Speaker 1: message of somebody stuck in the middle of a corporate 200 00:11:18,440 --> 00:11:22,320 Speaker 1: drone type of workplace. Well, first of all, the the 201 00:11:22,440 --> 00:11:26,920 Speaker 1: hierarchy in cartooning especially is that the people were very 202 00:11:26,960 --> 00:11:31,480 Speaker 1: successful tend not to criticize other cartoonists. There's always punched 203 00:11:31,559 --> 00:11:33,920 Speaker 1: up that's legit, and the people who are lower in 204 00:11:33,960 --> 00:11:36,400 Speaker 1: the rank are pretty sure that everybody above them got 205 00:11:36,440 --> 00:11:39,959 Speaker 1: there by luck or or the public doesn't understand how 206 00:11:39,960 --> 00:11:43,360 Speaker 1: bad it is and they can't understand why it's successful. 207 00:11:43,720 --> 00:11:46,040 Speaker 1: So the people who are not yet successful are just 208 00:11:46,200 --> 00:11:51,160 Speaker 1: brutal right. The people who are peers or or above 209 00:11:51,240 --> 00:11:55,160 Speaker 1: me and success cartooning are almost never that way. It's 210 00:11:55,200 --> 00:11:57,439 Speaker 1: the rarest thing in the world. You also want to 211 00:11:57,480 --> 00:12:00,520 Speaker 1: interrupt right here and say you have frequently just discussed 212 00:12:01,080 --> 00:12:04,439 Speaker 1: the role of luck in everybody's life. Luck is so important. 213 00:12:04,840 --> 00:12:07,880 Speaker 1: If this person didn't follow up, Cassidy didn't follow up 214 00:12:07,920 --> 00:12:11,480 Speaker 1: with that email, that letter, pre email, who knows what 215 00:12:11,559 --> 00:12:14,160 Speaker 1: might have might have happened. Yeah, luck is. Luck is 216 00:12:14,160 --> 00:12:17,160 Speaker 1: always the big variable. But I think the mistake is 217 00:12:17,160 --> 00:12:21,040 Speaker 1: thinking that you can't control luck. Now, you can't control actual, 218 00:12:21,240 --> 00:12:24,440 Speaker 1: you know, random events, but you can certainly put yourself 219 00:12:24,480 --> 00:12:28,480 Speaker 1: in places where more luck can happen. For the phrase 220 00:12:28,600 --> 00:12:32,520 Speaker 1: luck is what preparation meets opportunities, there's that, Plus there's 221 00:12:32,520 --> 00:12:35,600 Speaker 1: amount of energy. If you put more energy into the universe, 222 00:12:35,640 --> 00:12:38,440 Speaker 1: if you if you try to start ten companies, you know, 223 00:12:38,480 --> 00:12:41,280 Speaker 1: one after another. The odds of one of them working 224 00:12:41,320 --> 00:12:44,840 Speaker 1: out by luck is pretty good. If you try one 225 00:12:44,920 --> 00:12:47,600 Speaker 1: thing once and then you give up, your odds of 226 00:12:47,679 --> 00:12:50,000 Speaker 1: finding luck are very low. So you can do a 227 00:12:50,000 --> 00:12:52,079 Speaker 1: lot to go where the luck is. It's the reason 228 00:12:52,160 --> 00:12:56,040 Speaker 1: I moved from upstate New York to San Francisco because 229 00:12:56,200 --> 00:12:59,680 Speaker 1: there was just more happening, more opportunity, more chances for luck, 230 00:13:00,000 --> 00:13:03,520 Speaker 1: and much better weather, much better weather, to say the least. 231 00:13:03,559 --> 00:13:10,240 Speaker 1: Have have you ever considered dramatically shifting the way Dilbert's 232 00:13:10,280 --> 00:13:14,520 Speaker 1: life has progressed. You've introduced new characters, you've introduced new 233 00:13:14,559 --> 00:13:18,400 Speaker 1: plot lines, but he seems to be pretty consistently Dilbert 234 00:13:18,440 --> 00:13:21,559 Speaker 1: all the way through. Well, actually, um, I did make 235 00:13:21,679 --> 00:13:25,280 Speaker 1: one big change early in the strip. The first several years, 236 00:13:25,440 --> 00:13:27,960 Speaker 1: it wasn't really about the workplace. He was a guy 237 00:13:28,000 --> 00:13:30,440 Speaker 1: who had a job, but it was about things he 238 00:13:30,480 --> 00:13:32,400 Speaker 1: did with his dog and things he did at home. 239 00:13:33,360 --> 00:13:36,200 Speaker 1: And it was just about the time that email was 240 00:13:36,280 --> 00:13:39,760 Speaker 1: just becoming a thing. And I had email early because 241 00:13:39,800 --> 00:13:41,720 Speaker 1: I it was something we did at work, so I 242 00:13:41,760 --> 00:13:44,240 Speaker 1: got it before most of the public and the few 243 00:13:44,280 --> 00:13:47,120 Speaker 1: people who got on email didn't have anybody to email, 244 00:13:47,360 --> 00:13:49,280 Speaker 1: so they didn't have anybody to send a message to. 245 00:13:49,800 --> 00:13:52,640 Speaker 1: But I started publishing my email and the comic strip, 246 00:13:53,000 --> 00:13:55,280 Speaker 1: and then people all over the country would say, hey, 247 00:13:55,320 --> 00:13:56,960 Speaker 1: I got somebody to write to. I'm going to tell 248 00:13:57,000 --> 00:13:58,640 Speaker 1: you what I like about your strip and what I 249 00:13:58,679 --> 00:14:01,719 Speaker 1: don't like, and insistently they said, we love it when 250 00:14:01,720 --> 00:14:04,800 Speaker 1: he's at work doing workplace stuff. Oh, I don't like 251 00:14:04,880 --> 00:14:07,600 Speaker 1: it as much when he's at home. So because my 252 00:14:07,679 --> 00:14:11,199 Speaker 1: background is an m b A And an economics degree 253 00:14:11,679 --> 00:14:15,880 Speaker 1: and not art, I did not have any artistic integrity 254 00:14:16,000 --> 00:14:19,680 Speaker 1: to lose because I didn't start with any And I said, 255 00:14:20,240 --> 00:14:22,920 Speaker 1: what's the point of making art that the audience doesn't 256 00:14:22,960 --> 00:14:24,880 Speaker 1: want to see? So I gave the audience what they 257 00:14:24,920 --> 00:14:28,640 Speaker 1: wanted more workplace and that that's when it all took off. 258 00:14:28,840 --> 00:14:31,320 Speaker 1: Do you do you ever get specific ideas from people 259 00:14:31,360 --> 00:14:33,720 Speaker 1: who shoot you an email and saying hey, this happened 260 00:14:33,760 --> 00:14:36,200 Speaker 1: at my job. Yeah. Most of what I write is 261 00:14:36,240 --> 00:14:39,040 Speaker 1: based on other people's suggestions, So I used to get 262 00:14:39,240 --> 00:14:42,320 Speaker 1: get those suggestions by email. Before that it was from 263 00:14:42,320 --> 00:14:45,720 Speaker 1: my own experience. And today, every every week or two 264 00:14:45,720 --> 00:14:48,960 Speaker 1: I'll just send down a tweet and say, hey, what's 265 00:14:49,000 --> 00:14:51,760 Speaker 1: bothering you about your job, and I'll get hundreds of responses, 266 00:14:52,520 --> 00:14:56,040 Speaker 1: and usually that writes my my week of Dilbert right there, 267 00:14:56,320 --> 00:15:00,760 Speaker 1: that that that's absolutely astonishing. So I have to ring up. 268 00:15:01,000 --> 00:15:04,440 Speaker 1: Very early in the cycle, before the Republican nomination in 269 00:15:05,920 --> 00:15:10,160 Speaker 1: was wrapped up, you had identified Trump as having a 270 00:15:10,200 --> 00:15:14,880 Speaker 1: different approach to messaging, that he was basically steamrolling not 271 00:15:15,040 --> 00:15:19,600 Speaker 1: only the rest of the nominees of Republicans, and you 272 00:15:19,680 --> 00:15:23,000 Speaker 1: said he would win the Republican nomination, but you also 273 00:15:23,080 --> 00:15:26,440 Speaker 1: said he's likely to win the whole shebang at a 274 00:15:26,440 --> 00:15:28,920 Speaker 1: at a point in history where that was just a 275 00:15:29,120 --> 00:15:33,000 Speaker 1: wild forecast, and it turned out you were correct. So 276 00:15:33,120 --> 00:15:37,760 Speaker 1: tell us what did you see in that so many 277 00:15:37,760 --> 00:15:41,680 Speaker 1: other people completely missed just by chance. I have a 278 00:15:41,720 --> 00:15:45,160 Speaker 1: weird combination of skills and experience that gave me a 279 00:15:45,200 --> 00:15:48,600 Speaker 1: different filter on the situation. One as I grew up 280 00:15:48,600 --> 00:15:51,360 Speaker 1: in New York, upstate, but it's close enough to get 281 00:15:51,400 --> 00:15:54,800 Speaker 1: sort of the New York sensibility. So that helped me 282 00:15:54,880 --> 00:15:57,640 Speaker 1: understand when Trump was serious and when he was kidding, 283 00:15:58,000 --> 00:16:00,640 Speaker 1: which seems to be a huge problem with people. Literally 284 00:16:00,680 --> 00:16:03,520 Speaker 1: can't tell when he's just sort of kidding or he's 285 00:16:03,600 --> 00:16:06,280 Speaker 1: using hyperbole to get a point. The famous line is 286 00:16:06,400 --> 00:16:10,720 Speaker 1: take him seriously, but not literally. Right. Uh. The other 287 00:16:10,760 --> 00:16:12,920 Speaker 1: thing I have going for me is a business background, 288 00:16:13,280 --> 00:16:16,480 Speaker 1: and so I could understand, for example, when he uses 289 00:16:16,560 --> 00:16:19,120 Speaker 1: hyperbole to tell you the economy is doing better than 290 00:16:19,160 --> 00:16:21,000 Speaker 1: it's ever been, it's going to be the greatest thing. 291 00:16:21,560 --> 00:16:25,360 Speaker 1: He understands that the economy is a psychology engine. We 292 00:16:25,400 --> 00:16:28,000 Speaker 1: don't have a shortage of materials, we don't have a 293 00:16:28,080 --> 00:16:31,440 Speaker 1: resource problem, we have a psychology problem. And he was 294 00:16:31,480 --> 00:16:34,840 Speaker 1: looking to fix it directly. Now, I also have a 295 00:16:34,880 --> 00:16:38,600 Speaker 1: background as a trained hypnotist, so I could recognize. And 296 00:16:38,640 --> 00:16:42,040 Speaker 1: I've also been studying the ways of persuasion in general 297 00:16:42,080 --> 00:16:45,280 Speaker 1: for decades. So when I was watching the President work 298 00:16:45,800 --> 00:16:48,400 Speaker 1: on the campaign trail, I was saying, the techniques of 299 00:16:48,440 --> 00:16:52,080 Speaker 1: persuasion used at the highest level I've ever seen in public, 300 00:16:52,560 --> 00:16:55,120 Speaker 1: and and to me, it looked like he was bringing 301 00:16:55,120 --> 00:16:58,240 Speaker 1: a flamethrower to a stick fight. And and I thought 302 00:16:58,280 --> 00:17:01,160 Speaker 1: it was actually an easy prediction. You know, It's funny. 303 00:17:01,240 --> 00:17:05,879 Speaker 1: New Yorkers kind of know him as a goofball businessman, 304 00:17:05,960 --> 00:17:08,080 Speaker 1: want to be. He's not a huge Developer's not this, 305 00:17:08,200 --> 00:17:11,840 Speaker 1: He's not that. But He's been an incredibly successful person 306 00:17:12,359 --> 00:17:15,919 Speaker 1: at managing and manipulating the media, and I think a 307 00:17:15,920 --> 00:17:19,560 Speaker 1: lot of people completely missed that skill set. There are 308 00:17:19,680 --> 00:17:24,520 Speaker 1: few better than Donald Trump at dominating the news cycle, 309 00:17:24,840 --> 00:17:27,960 Speaker 1: even when he says something that's not true and everybody 310 00:17:28,040 --> 00:17:30,920 Speaker 1: rushes to correct him. The next day, all we're talking 311 00:17:30,960 --> 00:17:33,640 Speaker 1: about is is still Donald Trump? Yeah? And you saw 312 00:17:33,680 --> 00:17:37,000 Speaker 1: that right from the start at the first Republican debate 313 00:17:37,760 --> 00:17:40,399 Speaker 1: when he was asked the very first question, Megan Kelly 314 00:17:40,600 --> 00:17:47,200 Speaker 1: s m is incredibly toxic, damaging, career ending, campaign ending 315 00:17:47,320 --> 00:17:51,240 Speaker 1: question for anyone or anyone else about his bad statements 316 00:17:51,280 --> 00:17:55,480 Speaker 1: about women. And instead of apologizing like somebody might do, 317 00:17:55,760 --> 00:17:58,600 Speaker 1: or or avoiding the question in the normal way that 318 00:17:58,640 --> 00:18:02,399 Speaker 1: people do it, he's he He interrupts her with only 319 00:18:02,600 --> 00:18:07,040 Speaker 1: Rosie O'Donnell. Now, first of all, completely not true, but 320 00:18:07,520 --> 00:18:10,520 Speaker 1: didn't matter. It didn't because he took all of the 321 00:18:10,640 --> 00:18:14,600 Speaker 1: energy out of the question, which was lethal, and he 322 00:18:14,680 --> 00:18:18,320 Speaker 1: moved it to his answer, which was so much fun 323 00:18:18,480 --> 00:18:22,400 Speaker 1: and so provocative and so enjoyed by his bass especially 324 00:18:22,440 --> 00:18:25,920 Speaker 1: because they have the feeling about Rosie o'donald that I said, 325 00:18:26,320 --> 00:18:29,119 Speaker 1: oh my goodness, he just sucked all of the energy 326 00:18:29,119 --> 00:18:31,800 Speaker 1: out of the problem and put it into something that 327 00:18:31,800 --> 00:18:36,080 Speaker 1: people can't stop talking about while forgetting the question. And 328 00:18:36,200 --> 00:18:39,879 Speaker 1: I literally stood up and walked towards the television like 329 00:18:39,960 --> 00:18:42,320 Speaker 1: my I had a tingle on my arms, and I thought, 330 00:18:42,680 --> 00:18:44,600 Speaker 1: I think I just saw the future. How to win 331 00:18:44,680 --> 00:18:47,560 Speaker 1: Bigley by dominating the news cycle and sucking all the 332 00:18:47,600 --> 00:18:50,359 Speaker 1: oxygen out of the room. Now that the the actual 333 00:18:50,400 --> 00:18:53,560 Speaker 1: subtitle of the book is UH Persuasion in a World 334 00:18:53,560 --> 00:18:56,639 Speaker 1: where Facts Don't Matter. When I first wrote that and 335 00:18:56,800 --> 00:19:00,400 Speaker 1: when I first started saying facts don't matter back into fifteen, 336 00:19:01,119 --> 00:19:05,600 Speaker 1: people just rejected that. Just ridiculous. Now you see those words, 337 00:19:05,680 --> 00:19:08,880 Speaker 1: those exact words, the facts don't matter, and they're talking 338 00:19:08,920 --> 00:19:11,359 Speaker 1: about in terms of our opinions, not the real world. 339 00:19:11,600 --> 00:19:13,080 Speaker 1: And the real world if you walk in front of 340 00:19:13,080 --> 00:19:16,320 Speaker 1: a bossity hit you, that matters, physics matters, facts don't. 341 00:19:16,520 --> 00:19:18,800 Speaker 1: But your decision about what to do that day might 342 00:19:18,840 --> 00:19:21,320 Speaker 1: it might not be driven by facts. It's about your emotion, 343 00:19:21,359 --> 00:19:25,200 Speaker 1: how you feel everything else. So now I would say 344 00:19:25,200 --> 00:19:28,440 Speaker 1: that that's common way of thinking that and I predicted 345 00:19:28,480 --> 00:19:31,640 Speaker 1: in as well, and this isn't win big Ley, that 346 00:19:31,800 --> 00:19:34,480 Speaker 1: Trump would do more than win the presidency. I said 347 00:19:34,520 --> 00:19:38,040 Speaker 1: he would tear the fabric of reality apart and that 348 00:19:38,119 --> 00:19:41,120 Speaker 1: we would see see ourselves and how we fit into 349 00:19:41,160 --> 00:19:46,400 Speaker 1: the universe completely differently because of the experience. And you're 350 00:19:46,440 --> 00:19:50,520 Speaker 1: watching the fact checkers say, um, he got seven thousand 351 00:19:50,600 --> 00:19:53,879 Speaker 1: things wrong in the past twenty four hours. Why is 352 00:19:53,920 --> 00:19:57,320 Speaker 1: nobody acting differently because of this? Well, because the facts 353 00:19:57,359 --> 00:19:59,959 Speaker 1: don't matter, you know, as long as he's persuading us 354 00:20:00,000 --> 00:20:03,760 Speaker 1: in a direction that people feel comfortable going better. Economy 355 00:20:03,920 --> 00:20:06,399 Speaker 1: beat ices, you know, have good news in North Korea, 356 00:20:06,880 --> 00:20:09,280 Speaker 1: people are okay with it. I want to talk about 357 00:20:09,400 --> 00:20:11,960 Speaker 1: the book How to fail Out At Almost Everything and 358 00:20:12,040 --> 00:20:15,719 Speaker 1: Still When Big, because there are some really fascinating ideas 359 00:20:16,400 --> 00:20:19,920 Speaker 1: in that book, one of which is, don't have goals, 360 00:20:20,200 --> 00:20:23,680 Speaker 1: have a system. I I was intrigued by that. Explain 361 00:20:23,800 --> 00:20:26,560 Speaker 1: the thought process there. Yeah, So the distinction there is 362 00:20:26,600 --> 00:20:29,119 Speaker 1: a goal is you've you've got a very specific idea 363 00:20:29,200 --> 00:20:32,640 Speaker 1: what you want, but a system is something you do 364 00:20:32,720 --> 00:20:35,560 Speaker 1: every day that gets you to a better place, but 365 00:20:35,640 --> 00:20:37,800 Speaker 1: you don't know exactly how it's going to turn out. 366 00:20:38,240 --> 00:20:40,800 Speaker 1: So an example would be if you go to college 367 00:20:40,920 --> 00:20:43,680 Speaker 1: and get a degree, you might not know exactly where 368 00:20:43,720 --> 00:20:47,240 Speaker 1: that's going to lead, but there's a virtually a guarantee 369 00:20:47,359 --> 00:20:49,560 Speaker 1: that you'll have more options to do whatever you want. 370 00:20:49,720 --> 00:20:51,920 Speaker 1: And in the book you use the example, don't set 371 00:20:51,960 --> 00:20:54,239 Speaker 1: a goal of losing twenty pounds, set a goal of 372 00:20:54,800 --> 00:20:58,760 Speaker 1: eating more healthy well or even more specifically well. Uh, 373 00:20:59,400 --> 00:21:01,800 Speaker 1: using the top pick of diet, I say, make it 374 00:21:01,840 --> 00:21:06,000 Speaker 1: a lifelong practice to increase what you know about nutrition, 375 00:21:06,400 --> 00:21:09,239 Speaker 1: to understand that this is better than that you know. 376 00:21:09,240 --> 00:21:11,480 Speaker 1: To to understand, for example, that if you have a 377 00:21:11,560 --> 00:21:15,679 Speaker 1: choice between a plain white potato and pasta, that the 378 00:21:15,720 --> 00:21:19,080 Speaker 1: pasta has a better glyciamic index. So if you if 379 00:21:19,080 --> 00:21:21,520 Speaker 1: you like them the same, if the pasta, you're going 380 00:21:21,560 --> 00:21:24,679 Speaker 1: to be better off. That's just one example, but you 381 00:21:24,680 --> 00:21:28,480 Speaker 1: could learn almost forever about nutrition so that you always 382 00:21:28,560 --> 00:21:31,680 Speaker 1: have an option of the healthier versus the less healthy choice. 383 00:21:32,200 --> 00:21:36,160 Speaker 1: I tell people to make it a habit to practice 384 00:21:36,720 --> 00:21:38,760 Speaker 1: trying to figure out how to get the best flavor 385 00:21:38,920 --> 00:21:41,080 Speaker 1: and the things that are good for them. Let's talk 386 00:21:41,119 --> 00:21:45,879 Speaker 1: about the combination of mediocre skills, which I'm also amused by. 387 00:21:45,920 --> 00:21:48,800 Speaker 1: How do a series of mediocre skills add up to 388 00:21:48,880 --> 00:21:52,119 Speaker 1: something that's very successful. Yeah, this is the idea of 389 00:21:52,160 --> 00:21:56,200 Speaker 1: the talent stack. So a talent stack is where instead 390 00:21:56,200 --> 00:21:59,359 Speaker 1: of becoming uh, the one best person in the world, 391 00:21:59,400 --> 00:22:02,119 Speaker 1: that is of a skill which only works for a 392 00:22:02,160 --> 00:22:05,760 Speaker 1: few people. So if your Tiger Woods learned to golf 393 00:22:05,800 --> 00:22:08,040 Speaker 1: and you know, just ride that horse as hard as 394 00:22:08,040 --> 00:22:10,159 Speaker 1: you can. But for most of us, we don't have 395 00:22:10,240 --> 00:22:13,679 Speaker 1: a Tiger Woods level skill at anything. But what we 396 00:22:13,760 --> 00:22:17,000 Speaker 1: do have is the ability to put together a stack 397 00:22:17,040 --> 00:22:22,480 Speaker 1: of talents in which we're pretty good, maybe top of 398 00:22:22,920 --> 00:22:24,560 Speaker 1: compared to the rest of the world, just because the 399 00:22:24,600 --> 00:22:26,800 Speaker 1: rest of the world isn't practicing those skills in the 400 00:22:26,840 --> 00:22:30,360 Speaker 1: first place, and if you combine them right, you get 401 00:22:30,359 --> 00:22:34,120 Speaker 1: a very powerful package. For example, UM, as a cartoonist, 402 00:22:34,920 --> 00:22:37,200 Speaker 1: it's no secret that I'm not very good at drawing, 403 00:22:37,680 --> 00:22:40,359 Speaker 1: and you would think that's pretty important to being a cartoonist. 404 00:22:40,400 --> 00:22:42,760 Speaker 1: You should be a pretty good artist, but I'm not. 405 00:22:43,320 --> 00:22:47,280 Speaker 1: I can, however, draw better than most people. Likewise, I'm 406 00:22:47,320 --> 00:22:49,400 Speaker 1: not the best writer in the world, but I can 407 00:22:49,480 --> 00:22:51,840 Speaker 1: write better than most people. I'm not the funniest guy 408 00:22:52,240 --> 00:22:55,639 Speaker 1: in the room, but I'm funnier than most people. I 409 00:22:55,640 --> 00:22:58,160 Speaker 1: don't know the most about business, but I know a lot, 410 00:22:58,359 --> 00:23:00,520 Speaker 1: so it gives me a topic to write about. So 411 00:23:00,560 --> 00:23:04,680 Speaker 1: I probably have a dozen or so modest skills which 412 00:23:04,680 --> 00:23:09,600 Speaker 1: happened to sum up to something that's commercially extraordinary. So 413 00:23:09,680 --> 00:23:14,199 Speaker 1: let's talk about your process. I love to write in 414 00:23:14,240 --> 00:23:16,600 Speaker 1: the morning. I feel like it's a fresh reboot. You 415 00:23:16,720 --> 00:23:20,240 Speaker 1: shake the a sketch screen empty and you begin clean. 416 00:23:20,880 --> 00:23:23,959 Speaker 1: You also like to write in the mornings, but for 417 00:23:24,000 --> 00:23:27,680 Speaker 1: a different reason. Explain why you enjoy the mornings. Yeah, 418 00:23:27,720 --> 00:23:30,439 Speaker 1: that's that's part of my system as well. There are 419 00:23:30,480 --> 00:23:34,240 Speaker 1: some things you can do in certain energy states that 420 00:23:34,359 --> 00:23:36,600 Speaker 1: you can't do in others. So in the morning, my 421 00:23:36,680 --> 00:23:40,240 Speaker 1: brain is at its very best. So between four and 422 00:23:40,520 --> 00:23:44,359 Speaker 1: ten in the morning, I'm absolutely the most creative, most productive, 423 00:23:44,600 --> 00:23:48,520 Speaker 1: best concentration. By noon, I'm a little burned out and 424 00:23:48,520 --> 00:23:50,400 Speaker 1: it's a perfect time to go to the gym because 425 00:23:50,440 --> 00:23:52,560 Speaker 1: I don't want to think too hard, but my body 426 00:23:52,640 --> 00:23:55,760 Speaker 1: is in perfect shape. And then by evening I'm ready 427 00:23:55,800 --> 00:23:59,160 Speaker 1: to do, you know, more fun stuff. So I try 428 00:23:59,200 --> 00:24:03,040 Speaker 1: to match my energy state to the task, which is 429 00:24:03,080 --> 00:24:05,000 Speaker 1: something you can only do if you don't have a boss. 430 00:24:05,080 --> 00:24:07,200 Speaker 1: Most of the time, if your boss is saying, yeah, 431 00:24:07,240 --> 00:24:08,760 Speaker 1: you know, I want you to be here in the 432 00:24:08,800 --> 00:24:11,520 Speaker 1: meeting from eight to ten, you don't get to say 433 00:24:11,600 --> 00:24:13,720 Speaker 1: you know, boss, that was the only time I was 434 00:24:13,720 --> 00:24:15,760 Speaker 1: going to do something useful and you just took it 435 00:24:15,840 --> 00:24:19,280 Speaker 1: from me. So that's a big, big incentive to find 436 00:24:19,320 --> 00:24:22,359 Speaker 1: a way that to control your own schedule because, and 437 00:24:22,400 --> 00:24:26,040 Speaker 1: I often say this, happiness is not caused by whether 438 00:24:26,080 --> 00:24:29,560 Speaker 1: you can get the stuff you want. Happiness is caused 439 00:24:29,600 --> 00:24:33,959 Speaker 1: as even more by getting the stuff when you want it. 440 00:24:33,960 --> 00:24:36,680 Speaker 1: It's not what you have because we live in a 441 00:24:36,720 --> 00:24:39,159 Speaker 1: world where you can often get you know, what you need, 442 00:24:39,400 --> 00:24:41,479 Speaker 1: but you can't often get it when you need it. 443 00:24:41,840 --> 00:24:44,679 Speaker 1: You can't often sleep when you're tired, eat when you're hungry, 444 00:24:44,800 --> 00:24:47,920 Speaker 1: exercise when you have the energy, and right when your 445 00:24:47,960 --> 00:24:50,480 Speaker 1: brain is is the best. So to the extent that 446 00:24:50,520 --> 00:24:53,280 Speaker 1: you can develop a system so that your energy is 447 00:24:53,320 --> 00:24:56,320 Speaker 1: always right for the task, your way ahead. So let's 448 00:24:56,359 --> 00:24:59,879 Speaker 1: talk a little about the happiness ratio. I love that 449 00:25:00,080 --> 00:25:04,040 Speaker 1: concept of having a certain so you and I will 450 00:25:04,080 --> 00:25:09,080 Speaker 1: disagree about certain things. The ability to self focus your 451 00:25:09,200 --> 00:25:16,399 Speaker 1: thoughts on happy ideas and create a sort of self 452 00:25:16,440 --> 00:25:22,280 Speaker 1: awareness of positivity. Am I overstating that is an important aspect. Yeah, 453 00:25:22,320 --> 00:25:25,679 Speaker 1: you can. You can manage your own brain like you 454 00:25:25,720 --> 00:25:29,320 Speaker 1: can manage shelf space. So if you don't manage your brain. 455 00:25:29,400 --> 00:25:31,520 Speaker 1: It's going to think about whatever it thinks about, and 456 00:25:31,600 --> 00:25:34,800 Speaker 1: for most of us, that will drift off to negative thoughts. 457 00:25:34,840 --> 00:25:37,440 Speaker 1: There's something that happened in the past, there's something bad 458 00:25:37,480 --> 00:25:41,160 Speaker 1: that might happen tomorrow. But if you tell yourself, well, 459 00:25:41,280 --> 00:25:43,160 Speaker 1: let me think about what could you go right? Let 460 00:25:43,160 --> 00:25:45,680 Speaker 1: me think about what I appreciate, Let me think about 461 00:25:45,680 --> 00:25:48,120 Speaker 1: who I'm in love with, let me think about that. 462 00:25:48,480 --> 00:25:50,800 Speaker 1: You can you can just use up the shelf space 463 00:25:51,160 --> 00:25:54,320 Speaker 1: and the more happy thoughts to negative thoughts gives you 464 00:25:54,359 --> 00:25:58,320 Speaker 1: a better racial and that affects your whole outlook. Right, So, 465 00:25:58,320 --> 00:26:00,600 Speaker 1: so assuming that the things you think are just the 466 00:26:00,640 --> 00:26:04,399 Speaker 1: things you think is sort of a losing strategy. A 467 00:26:04,480 --> 00:26:07,199 Speaker 1: better system is to manage what you're thinking because you 468 00:26:07,240 --> 00:26:10,280 Speaker 1: can make yourself think about other topics for sure. You 469 00:26:10,320 --> 00:26:12,760 Speaker 1: have that control. And if you do that, your body 470 00:26:12,800 --> 00:26:15,800 Speaker 1: will respond, your health will respond, your you know, every 471 00:26:15,840 --> 00:26:19,359 Speaker 1: part of your your immune system will be stronger because 472 00:26:19,400 --> 00:26:22,480 Speaker 1: we know that negativity works against all that stuff. So 473 00:26:22,560 --> 00:26:24,720 Speaker 1: let me push. I'm with you on this. You and 474 00:26:24,720 --> 00:26:28,119 Speaker 1: I are completely sympatico on the happy thought ratio. There 475 00:26:28,160 --> 00:26:30,800 Speaker 1: are other ways to phrase that, but we're in the 476 00:26:30,880 --> 00:26:33,680 Speaker 1: same camp there. I have to push back a little 477 00:26:33,680 --> 00:26:36,960 Speaker 1: bit on the daily affirmations, which look to me like 478 00:26:37,119 --> 00:26:41,960 Speaker 1: survivorship bias, meaning well, the ones that don't work out 479 00:26:41,960 --> 00:26:44,119 Speaker 1: we don't really focus on. But hey, I used to 480 00:26:44,160 --> 00:26:48,880 Speaker 1: say affirmations about Dilbert, and Dilbert worked out. Therefore, so 481 00:26:48,920 --> 00:26:52,760 Speaker 1: how do you separate the daily affirmations that work from 482 00:26:52,760 --> 00:26:55,760 Speaker 1: the ones that don't? Or am I just being, you know, 483 00:26:55,800 --> 00:26:58,359 Speaker 1: a stick in the mud. It might not matter which 484 00:26:58,400 --> 00:27:01,120 Speaker 1: is which is the interesting I'm not sure if I'll 485 00:27:01,119 --> 00:27:03,480 Speaker 1: be able to expand on it completely. But what we're 486 00:27:03,480 --> 00:27:06,679 Speaker 1: talking about is the practice of writing down what you 487 00:27:06,720 --> 00:27:10,639 Speaker 1: want uh every day, so you might say I Scott 488 00:27:10,680 --> 00:27:14,320 Speaker 1: Adams will be a famous cartoonist. Now that works against 489 00:27:14,359 --> 00:27:16,960 Speaker 1: the system's way of of working, because it's better to 490 00:27:16,960 --> 00:27:19,560 Speaker 1: have a system that could get you lots of different outcomes. 491 00:27:20,119 --> 00:27:22,399 Speaker 1: So if you're doing an affirmation, it's probably better to 492 00:27:22,440 --> 00:27:25,200 Speaker 1: say I'll be wealthy than to say I'll be rich 493 00:27:25,240 --> 00:27:27,600 Speaker 1: in a specific way, because you want to leave open 494 00:27:27,640 --> 00:27:31,240 Speaker 1: the options. Now, the idea here is that there's there's 495 00:27:31,280 --> 00:27:35,080 Speaker 1: something about focusing that gives you a better result, and 496 00:27:35,119 --> 00:27:37,720 Speaker 1: the repeating it or the writing it down every day 497 00:27:37,760 --> 00:27:42,840 Speaker 1: for consistency, according to Bob and so, yeah, it's just 498 00:27:42,840 --> 00:27:46,040 Speaker 1: just the process of doing that sort of reprograms you 499 00:27:46,240 --> 00:27:50,560 Speaker 1: into a better collector of information, meaning that you can 500 00:27:50,600 --> 00:27:53,800 Speaker 1: tune your brain to notice things you wouldn't notice. You know, how, 501 00:27:53,840 --> 00:27:58,080 Speaker 1: you're in a crowd sometimes you'll hear people say background noise, 502 00:27:58,760 --> 00:28:01,680 Speaker 1: Scott Well and like you can pick your name out 503 00:28:01,680 --> 00:28:04,840 Speaker 1: of a crowd without trying. So whatever you tune your 504 00:28:04,840 --> 00:28:08,280 Speaker 1: brain to, you notice things that are useful. So part 505 00:28:08,280 --> 00:28:11,840 Speaker 1: of what might be good about affirmations is that by 506 00:28:11,920 --> 00:28:14,680 Speaker 1: concentrating on it is sort of allows you to see 507 00:28:14,680 --> 00:28:18,320 Speaker 1: the world. It expands your your perception. And by the way, 508 00:28:18,320 --> 00:28:21,600 Speaker 1: there's a science behind that, the availability bias. You go 509 00:28:21,640 --> 00:28:23,639 Speaker 1: out and get a jeep and suddenly you see jeeps 510 00:28:23,640 --> 00:28:27,280 Speaker 1: everywhere because you're familiar with it. Yeah, but beyond that, 511 00:28:27,320 --> 00:28:29,920 Speaker 1: there's also been studies to show that if you approach 512 00:28:30,000 --> 00:28:32,920 Speaker 1: the world as an optimist and you you just sort 513 00:28:32,920 --> 00:28:37,160 Speaker 1: of keep optimistic thoughts in your head, that you actually 514 00:28:37,280 --> 00:28:41,520 Speaker 1: increase your perception. And this can be shown that um, 515 00:28:41,560 --> 00:28:44,160 Speaker 1: you'll you'll notice things that other people wouldn't notice. Let 516 00:28:44,160 --> 00:28:45,960 Speaker 1: me give an example. So part of the test was 517 00:28:47,160 --> 00:28:50,040 Speaker 1: this was Wiseman was the guy who did this test. 518 00:28:50,320 --> 00:28:54,680 Speaker 1: Dr Wiseman, and he showed people uh the same copy 519 00:28:54,720 --> 00:28:58,040 Speaker 1: of a newspaper, but they were divided into two groups. 520 00:28:58,120 --> 00:29:04,000 Speaker 1: One group consider themselves lucky and another group considered themselves unlucky. 521 00:29:04,120 --> 00:29:07,920 Speaker 1: Self evaluated, self evaluate. Of course, there's no such thing 522 00:29:07,920 --> 00:29:10,920 Speaker 1: as actual luck. Not in either those groups could perform 523 00:29:11,040 --> 00:29:14,800 Speaker 1: better on randomized test. But he said, count up the 524 00:29:14,880 --> 00:29:18,520 Speaker 1: number of photographs in these newspapers. And the people who 525 00:29:18,560 --> 00:29:22,920 Speaker 1: were unlucky or considered themselves unlucky, counted the number, and 526 00:29:23,000 --> 00:29:24,880 Speaker 1: on average they got the right number. Let's say it 527 00:29:24,960 --> 00:29:29,440 Speaker 1: was forty two. The people who considered themselves lucky also 528 00:29:29,520 --> 00:29:32,240 Speaker 1: got the right number on average, but they were done 529 00:29:32,280 --> 00:29:36,080 Speaker 1: in seconds, whereas the other people took minutes. What was 530 00:29:36,120 --> 00:29:39,200 Speaker 1: the difference in each of the newspapers that both groups 531 00:29:39,200 --> 00:29:43,000 Speaker 1: saw on page two in big words and said, stop 532 00:29:43,080 --> 00:29:46,560 Speaker 1: counting the photographs. There are forty two of them. Now, 533 00:29:47,120 --> 00:29:50,240 Speaker 1: if you expect to be lucky, you're looking for luck 534 00:29:50,680 --> 00:29:53,640 Speaker 1: because you expect it. So the people were looking for luck. 535 00:29:53,680 --> 00:29:57,400 Speaker 1: It just had a broader perceptual plane, and they noticed 536 00:29:57,480 --> 00:30:00,480 Speaker 1: that sentence the rather the other said, well, my task 537 00:30:00,600 --> 00:30:05,040 Speaker 1: is to look at photographs. Where are the photographs? One? Two, three? Hi, 538 00:30:05,160 --> 00:30:07,440 Speaker 1: shure him board what a boring day looks like? Another 539 00:30:07,480 --> 00:30:11,000 Speaker 1: bad day for me? So your your outcome can actually 540 00:30:11,040 --> 00:30:15,240 Speaker 1: change what you recognize as opportunities. That's fascinating. Can you 541 00:30:15,280 --> 00:30:17,000 Speaker 1: stick around a little bit. I have a ton more questions. 542 00:30:18,080 --> 00:30:21,680 Speaker 1: We have been speaking with Scott Adams, the creator of Dilbert. 543 00:30:21,880 --> 00:30:25,360 Speaker 1: If you enjoy this conversation, well, be sure to come 544 00:30:25,360 --> 00:30:28,360 Speaker 1: back and listen to the podcast Astras, where we keep 545 00:30:28,400 --> 00:30:32,560 Speaker 1: the tape rolling and continue to discuss all sorts of things, 546 00:30:32,840 --> 00:30:37,440 Speaker 1: ranging from cartooning to how to win bigly in political battles. 547 00:30:37,920 --> 00:30:41,960 Speaker 1: We love your comments, feedback and suggestions right to us 548 00:30:42,080 --> 00:30:45,640 Speaker 1: at m IB podcast at Bloomberg dot net. You can 549 00:30:45,720 --> 00:30:51,360 Speaker 1: find that at iTunes, Overcast, SoundCloud, Bloomberg dot com, wherever 550 00:30:51,760 --> 00:30:55,040 Speaker 1: your finer podcasts are sold. Check out my daily column 551 00:30:55,080 --> 00:30:58,320 Speaker 1: at Bloomberg dot com slash Opinion. You can follow me 552 00:30:58,360 --> 00:31:02,000 Speaker 1: on Twitter at Ridolts. I'm Barry Retults. You're listening to 553 00:31:02,080 --> 00:31:11,880 Speaker 1: Masters in Business on Bloomberg Radio. Welcome to the podcast, Scott. 554 00:31:11,880 --> 00:31:14,520 Speaker 1: Thank you so much for doing this. I've been looking 555 00:31:14,600 --> 00:31:18,040 Speaker 1: forward to having this conversation for a while. I have 556 00:31:18,360 --> 00:31:22,400 Speaker 1: so many questions. I have to start by saying, how 557 00:31:22,440 --> 00:31:26,680 Speaker 1: annoyed I am. I have most of your books, and 558 00:31:27,280 --> 00:31:33,560 Speaker 1: including various Dilbert collections, but um, the early Dilbert Scott 559 00:31:33,640 --> 00:31:37,560 Speaker 1: Adams corporate books as opposed to Dilbert collections, and we 560 00:31:37,680 --> 00:31:41,320 Speaker 1: moved about three years ago and we're mostly impact. And 561 00:31:41,400 --> 00:31:44,040 Speaker 1: I went through a bunch of boxes of books in 562 00:31:44,080 --> 00:31:46,640 Speaker 1: the basement and over the weekend and I could not 563 00:31:46,680 --> 00:31:49,640 Speaker 1: find anything that's making me well, that's why I write more. 564 00:31:50,080 --> 00:31:51,840 Speaker 1: There you go. So I just count on you to 565 00:31:51,880 --> 00:31:55,160 Speaker 1: lose the old ones. And you, speaking of writing more, 566 00:31:55,240 --> 00:31:58,920 Speaker 1: you have win bigley out this month in paperback. Is 567 00:31:58,960 --> 00:32:01,920 Speaker 1: that is that right? That's right for those people who 568 00:32:01,960 --> 00:32:05,240 Speaker 1: wanted to wait for the cheaper version. So let's talk 569 00:32:05,280 --> 00:32:09,880 Speaker 1: a little bit about uh politics. And by the way, 570 00:32:09,920 --> 00:32:13,080 Speaker 1: your email is still public, so for angry people, don't 571 00:32:13,080 --> 00:32:16,800 Speaker 1: email me. You cannot email Scott um about whatever. But 572 00:32:17,880 --> 00:32:20,320 Speaker 1: you got a ton of pushback on a lot of 573 00:32:20,320 --> 00:32:25,760 Speaker 1: things that you wrote about Trump, even though many of 574 00:32:25,840 --> 00:32:29,280 Speaker 1: those things have come to pass and that your forecasts 575 00:32:29,280 --> 00:32:32,680 Speaker 1: and expectations have proven out. How do you how do 576 00:32:32,760 --> 00:32:38,000 Speaker 1: you deal with that sort of um pushback? Is it 577 00:32:38,120 --> 00:32:40,920 Speaker 1: just that people can't see what they don't want to see, 578 00:32:41,080 --> 00:32:44,040 Speaker 1: or yeah I would. I should say first of all 579 00:32:44,080 --> 00:32:46,920 Speaker 1: that I'm not a Republican. I'm not a conservative. I 580 00:32:46,960 --> 00:32:49,600 Speaker 1: consider myself left of Bernie. So when I was talking 581 00:32:49,600 --> 00:32:52,640 Speaker 1: about Trump. When I was talking about Trump, I was 582 00:32:52,680 --> 00:32:55,560 Speaker 1: talking about his technique, and I think there are some 583 00:32:55,760 --> 00:32:58,240 Speaker 1: unique things he brings, such as the way he can 584 00:32:58,280 --> 00:33:01,320 Speaker 1: he can talk an economy up uh, and the way 585 00:33:01,320 --> 00:33:04,920 Speaker 1: he could talk to North Korea, for example. So I 586 00:33:04,960 --> 00:33:07,840 Speaker 1: was really trying to find the positive, and I trusted 587 00:33:07,880 --> 00:33:10,200 Speaker 1: the rest of the media to find the negative. You know, 588 00:33:10,560 --> 00:33:12,719 Speaker 1: that's their job. They do a really good job of it. 589 00:33:13,320 --> 00:33:16,160 Speaker 1: Some would say too good a job at it um. 590 00:33:16,320 --> 00:33:19,160 Speaker 1: And having been in the public for a long time 591 00:33:19,280 --> 00:33:23,960 Speaker 1: with Dilbert, I'm used to withering criticism on a daily basis, 592 00:33:23,960 --> 00:33:26,040 Speaker 1: and you do kind of get used to it. Thick 593 00:33:26,080 --> 00:33:30,480 Speaker 1: skin develops after you're coming up on is it twenty 594 00:33:30,480 --> 00:33:33,840 Speaker 1: five years? Is that right? Thirty years of Dilbert Um? 595 00:33:33,880 --> 00:33:36,880 Speaker 1: But what what is different when I talk about politics 596 00:33:36,920 --> 00:33:39,160 Speaker 1: is that recently, just in the last year or so, 597 00:33:39,920 --> 00:33:44,640 Speaker 1: I've discontinued appearing in public for actually security reasons. Come 598 00:33:44,680 --> 00:33:48,720 Speaker 1: on that. Yeah, that's true, it's literally, in my opinion, 599 00:33:49,080 --> 00:33:51,640 Speaker 1: dangerous for me to be in a big crowd these days, 600 00:33:51,840 --> 00:33:53,760 Speaker 1: because you don't know. It only takes one not in 601 00:33:53,760 --> 00:33:57,360 Speaker 1: the crowd to ruin your day, as we've seen recently 602 00:33:57,520 --> 00:34:01,000 Speaker 1: what's taking place in Pittsburgh and what's taken place with 603 00:34:01,080 --> 00:34:04,480 Speaker 1: mail bombs and god knows what else. Um, but let 604 00:34:04,520 --> 00:34:06,920 Speaker 1: me let me, let me kind of put a frame 605 00:34:06,920 --> 00:34:09,920 Speaker 1: on that. Here's here's my observation of why the world 606 00:34:09,920 --> 00:34:13,600 Speaker 1: looks crazier. And it all came. It all started when 607 00:34:13,600 --> 00:34:17,399 Speaker 1: the technology allowed us to measure for the first time 608 00:34:17,960 --> 00:34:21,400 Speaker 1: exactly how the news was being received by the audience. 609 00:34:21,800 --> 00:34:23,719 Speaker 1: So as soon as you could tell that this headline 610 00:34:23,760 --> 00:34:26,200 Speaker 1: got you more clicks than that line, this approach got 611 00:34:26,239 --> 00:34:31,000 Speaker 1: you more than the others, the fiduciary responsibility of management 612 00:34:31,200 --> 00:34:33,520 Speaker 1: of people in the media and the press was to 613 00:34:33,600 --> 00:34:36,360 Speaker 1: follow the clicks. You've got to go where the profit 614 00:34:36,440 --> 00:34:39,520 Speaker 1: is because you're a public company in most cases, and 615 00:34:39,800 --> 00:34:44,200 Speaker 1: the shareholders require that the BuzzFeed model. So yeah there, 616 00:34:44,239 --> 00:34:47,399 Speaker 1: and you can't really avoid that and still stay in business. 617 00:34:47,440 --> 00:34:51,080 Speaker 1: So once you got that, you you had a press which, 618 00:34:51,600 --> 00:34:54,680 Speaker 1: through no fault of their own, no bad intentions, just 619 00:34:54,800 --> 00:34:58,759 Speaker 1: following the clicks had to go where the the emotional 620 00:34:58,840 --> 00:35:01,600 Speaker 1: centers of the brain were most stimulated, because that's what 621 00:35:01,680 --> 00:35:04,920 Speaker 1: makes people click, makes them act. And so the news 622 00:35:04,960 --> 00:35:08,840 Speaker 1: went from even attempting to give an unbiased view of 623 00:35:08,880 --> 00:35:12,200 Speaker 1: the world to not really trying to do that at all, 624 00:35:12,560 --> 00:35:15,040 Speaker 1: um but rather trying to give a view that they know, 625 00:35:15,080 --> 00:35:19,400 Speaker 1: their their their base, whoever's watching them already will interact 626 00:35:19,440 --> 00:35:22,839 Speaker 1: with will like. So once you get in that situation, 627 00:35:23,440 --> 00:35:27,960 Speaker 1: it has to get worse because the business model won't change. 628 00:35:28,280 --> 00:35:30,920 Speaker 1: You know that there's nothing that's going to replace the 629 00:35:31,000 --> 00:35:32,640 Speaker 1: model where you make a lot of money by getting 630 00:35:32,640 --> 00:35:36,600 Speaker 1: people to click. So any calls for people to be 631 00:35:36,680 --> 00:35:41,040 Speaker 1: more civil are missing a basic understanding of how the 632 00:35:41,080 --> 00:35:44,960 Speaker 1: world works. People are not going to be nicer because 633 00:35:45,000 --> 00:35:48,480 Speaker 1: they know they ought to. They they are, Their opinions 634 00:35:48,480 --> 00:35:51,360 Speaker 1: are coming from what they read, what other people say, 635 00:35:51,520 --> 00:35:54,480 Speaker 1: how they feel about stuff, and the business model is 636 00:35:54,680 --> 00:35:58,920 Speaker 1: now designed to keep them permanently in fight or flight mode. 637 00:35:59,600 --> 00:36:02,759 Speaker 1: You know, I literally have a column. We're recording this 638 00:36:03,040 --> 00:36:06,600 Speaker 1: the day. The column should be out in about fifteen minutes. 639 00:36:06,920 --> 00:36:10,600 Speaker 1: How to have a financial debate without mailing pipe bombs 640 00:36:11,280 --> 00:36:17,000 Speaker 1: to each other? Because if you believe the founding fathers 641 00:36:17,040 --> 00:36:21,520 Speaker 1: and if you believe um the marketplace of ideas, we 642 00:36:21,560 --> 00:36:24,879 Speaker 1: should be able to debate these things, not with our 643 00:36:25,000 --> 00:36:29,040 Speaker 1: Danny Konaman system one emotional fight or flight response, more 644 00:36:29,120 --> 00:36:32,640 Speaker 1: coolly and and actually have a debate about the merits 645 00:36:32,640 --> 00:36:35,520 Speaker 1: of these issues. But it sounds like, at least in 646 00:36:35,600 --> 00:36:39,200 Speaker 1: the public political sphere, we don't get past that immediate 647 00:36:39,239 --> 00:36:43,920 Speaker 1: response very often, do we. Yeah, we've developed two separate worlds. 648 00:36:44,160 --> 00:36:47,840 Speaker 1: I call it two movies on one screen. So the 649 00:36:47,960 --> 00:36:51,680 Speaker 1: people on opposite sides believe they're looking at the facts 650 00:36:52,120 --> 00:36:56,200 Speaker 1: and making a perfectly objective opinion based on what they 651 00:36:56,239 --> 00:36:59,600 Speaker 1: see as the facts. Trouble is, the other side thinks 652 00:36:59,640 --> 00:37:02,440 Speaker 1: exact actually the same thing, and they're looking at for 653 00:37:02,480 --> 00:37:05,400 Speaker 1: the most part, the same facts. There are some differences 654 00:37:05,440 --> 00:37:08,120 Speaker 1: about the different silos. You know, we'll have a little 655 00:37:08,160 --> 00:37:12,239 Speaker 1: bit of different information. For example, one silo does not 656 00:37:12,400 --> 00:37:15,839 Speaker 1: like George Soros, the other silo doesn't talk about it, 657 00:37:16,280 --> 00:37:18,319 Speaker 1: So those things are different. But for the most part 658 00:37:18,360 --> 00:37:22,080 Speaker 1: we're looking at the same information and having completely different conclusions. 659 00:37:22,160 --> 00:37:27,760 Speaker 1: So let's talk about that, because there's a couple issues 660 00:37:27,800 --> 00:37:29,759 Speaker 1: here and I want to unpack them. But you raise 661 00:37:29,880 --> 00:37:33,280 Speaker 1: like a really interesting question to me. So, first of all, 662 00:37:33,840 --> 00:37:37,280 Speaker 1: I'm in New York, pretty middle of the road guy 663 00:37:37,360 --> 00:37:41,839 Speaker 1: working in finance, Jewish background. I have never felt oppressed 664 00:37:42,400 --> 00:37:46,479 Speaker 1: or discriminated against, but clearly within the little bubble that's 665 00:37:46,560 --> 00:37:51,480 Speaker 1: my world, Um, I'm not discriminated against. And even go 666 00:37:51,560 --> 00:37:55,320 Speaker 1: back fifth ye or a hundred years, the reason firms 667 00:37:55,320 --> 00:37:57,760 Speaker 1: like Goldman Sachs came about, or some of the bigger 668 00:37:58,000 --> 00:38:00,120 Speaker 1: freed Frank or Kholer or some of the big your 669 00:38:00,200 --> 00:38:03,840 Speaker 1: law farms came about was because Jews couldn't get hired 670 00:38:03,840 --> 00:38:08,000 Speaker 1: at the waspy farms and so they created their own. 671 00:38:08,400 --> 00:38:11,239 Speaker 1: So I was fortunate to be born into part of 672 00:38:11,239 --> 00:38:16,960 Speaker 1: the world where I don't really experience discrimination, although I 673 00:38:17,120 --> 00:38:20,600 Speaker 1: certainly see it online and to me when I when 674 00:38:20,600 --> 00:38:24,960 Speaker 1: I see the way George Soros name is used, it 675 00:38:25,000 --> 00:38:28,120 Speaker 1: always seems to be a totem for a dog whistle 676 00:38:28,239 --> 00:38:31,400 Speaker 1: for the anti Semites, for people you can name a 677 00:38:31,520 --> 00:38:35,280 Speaker 1: million different financiers it used to be the Trilateral Commission, 678 00:38:35,719 --> 00:38:38,320 Speaker 1: or go down the list of all the crazy different 679 00:38:38,320 --> 00:38:42,520 Speaker 1: people who were pulling the levers of power behind the scenes. 680 00:38:43,040 --> 00:38:46,480 Speaker 1: How do you respond when people say, hey, George Soros's 681 00:38:46,640 --> 00:38:52,960 Speaker 1: dog whistle uh to anti Semites. He's a billionaire, he's Jewish. Therefore, 682 00:38:53,040 --> 00:38:56,080 Speaker 1: wink wink, nudge, nudge, we're gonna let people know exactly 683 00:38:56,120 --> 00:38:58,400 Speaker 1: what we're saying. Well, let me tell you the experiment 684 00:38:58,520 --> 00:39:03,000 Speaker 1: I've been running on Twitter recently. Um, I couldn't understand 685 00:39:03,320 --> 00:39:07,560 Speaker 1: what all the complaints about sorrows were about. And I thought, well, 686 00:39:07,560 --> 00:39:09,920 Speaker 1: that's just because I've not exposed myself to it. If 687 00:39:09,960 --> 00:39:11,680 Speaker 1: I if I read the right link, if I read 688 00:39:11,719 --> 00:39:14,640 Speaker 1: the right stuff, I would maybe have an opinion. So 689 00:39:14,719 --> 00:39:17,880 Speaker 1: I asked people, can you tell me in summary what 690 00:39:18,000 --> 00:39:21,640 Speaker 1: the problem is? And people couldn't do it, not even close. 691 00:39:21,760 --> 00:39:23,600 Speaker 1: But they would say, oh, but if you look at 692 00:39:23,600 --> 00:39:27,240 Speaker 1: this link, look at this interview, watched this video. Most 693 00:39:27,280 --> 00:39:30,319 Speaker 1: of the video links were too an edited video he 694 00:39:30,360 --> 00:39:34,120 Speaker 1: did for sixty minutes in which it's taken out of 695 00:39:34,200 --> 00:39:38,560 Speaker 1: context to make it look like he really enjoyed the Holocaust. Yeah, 696 00:39:38,600 --> 00:39:40,960 Speaker 1: I'm exaggerating a little bit that that's essentially how it's 697 00:39:41,000 --> 00:39:44,480 Speaker 1: being portrayed, or that he was a Nazi collaborator. If 698 00:39:44,480 --> 00:39:47,680 Speaker 1: you see the whole clip without the editing, it doesn't 699 00:39:47,680 --> 00:39:50,319 Speaker 1: look like that. So part of it is that people 700 00:39:50,360 --> 00:39:53,040 Speaker 1: are looking at the wrong video, and they threw no 701 00:39:53,120 --> 00:39:56,160 Speaker 1: fault of their own. They believe it's it's the full story. 702 00:39:56,360 --> 00:40:00,200 Speaker 1: So it starts with that, just uh, some editing hub. 703 00:40:00,880 --> 00:40:02,879 Speaker 1: But then you go, okay, but what's he doing now? 704 00:40:04,000 --> 00:40:05,560 Speaker 1: I get why you don't like what he did when 705 00:40:05,600 --> 00:40:07,880 Speaker 1: he was fourteen, even if you have the wrong information, 706 00:40:08,400 --> 00:40:11,200 Speaker 1: but what you complain now? And people will send me 707 00:40:11,280 --> 00:40:15,840 Speaker 1: these long, rambling articles in which there's mind reading written 708 00:40:15,880 --> 00:40:18,439 Speaker 1: into the article. In other words, the author will say, 709 00:40:18,880 --> 00:40:22,440 Speaker 1: and then George Soros wants to destroy the fill in 710 00:40:22,480 --> 00:40:25,400 Speaker 1: the blank, you know, destroy our republic, destroy Israel. He 711 00:40:25,440 --> 00:40:28,359 Speaker 1: wants to destroy something. And I'm thinking to myself, I'll 712 00:40:28,400 --> 00:40:31,240 Speaker 1: bet he never said that. I'll bet there's no quote 713 00:40:31,280 --> 00:40:34,320 Speaker 1: of him saying I want to destroy you know, whatever 714 00:40:34,480 --> 00:40:38,680 Speaker 1: they love. But everybody is sure they've seen it, They've 715 00:40:38,719 --> 00:40:42,279 Speaker 1: seen enough information, uh that they have that opinion. So 716 00:40:42,320 --> 00:40:44,799 Speaker 1: then I asked a simple question, Okay, you don't like 717 00:40:44,880 --> 00:40:49,320 Speaker 1: well organizations he's funding, because those organizations are doing things 718 00:40:49,440 --> 00:40:52,600 Speaker 1: which you you think are destructive to the United States, 719 00:40:52,640 --> 00:40:55,560 Speaker 1: to Israel or whatever you're complaining about. And I say, 720 00:40:55,600 --> 00:40:59,000 Speaker 1: can you tell me the percentage of the budget of 721 00:40:59,000 --> 00:41:01,480 Speaker 1: those people he's fun day and then give me an 722 00:41:01,480 --> 00:41:03,839 Speaker 1: idea what bad things they're doing, so I know if 723 00:41:03,880 --> 00:41:07,200 Speaker 1: he's like the big reason that some bad stuff is happening. 724 00:41:07,600 --> 00:41:10,040 Speaker 1: Nobody has that list, or at least nobody I can 725 00:41:10,080 --> 00:41:13,799 Speaker 1: find it can forward it to me in a consumable form. 726 00:41:13,840 --> 00:41:18,440 Speaker 1: I'll get endless a word salad descriptions about the bad 727 00:41:18,480 --> 00:41:22,000 Speaker 1: things he's funding to destroy the world, But nobody seems 728 00:41:22,040 --> 00:41:25,480 Speaker 1: to be able to actually describe it in any coherent way. 729 00:41:25,520 --> 00:41:29,440 Speaker 1: So I can't even form an opinion about whether he's 730 00:41:29,480 --> 00:41:32,400 Speaker 1: something I should be opposed to or in favor of. 731 00:41:32,680 --> 00:41:35,760 Speaker 1: I literally can't even form an opinion. So what I'm 732 00:41:35,800 --> 00:41:40,360 Speaker 1: observing is a mass hysteria kind of reaction. And and 733 00:41:40,440 --> 00:41:42,759 Speaker 1: part of the way that you can tell it's um 734 00:41:43,680 --> 00:41:46,360 Speaker 1: it's not based on the fact is that it's limited 735 00:41:46,360 --> 00:41:49,160 Speaker 1: to one silo right the people on the left. It's 736 00:41:49,200 --> 00:41:51,799 Speaker 1: invisible to him, it's just not even a question. But 737 00:41:51,920 --> 00:41:55,120 Speaker 1: it's so far along to the people like Ken McCarthy 738 00:41:55,200 --> 00:41:59,120 Speaker 1: is the guy teed up to replace Paul Ryan. He 739 00:41:59,200 --> 00:42:04,319 Speaker 1: tweeted something about Soros funding the caravan coming from Guatemality, 740 00:42:04,440 --> 00:42:07,920 Speaker 1: United States. When it reaches that level, it makes you 741 00:42:07,960 --> 00:42:11,440 Speaker 1: stop and say, what's going on here? And to me, 742 00:42:11,560 --> 00:42:15,520 Speaker 1: the common thread through all of at least on the right, 743 00:42:16,000 --> 00:42:19,440 Speaker 1: I find the left and the right are it's not identical, 744 00:42:19,560 --> 00:42:23,480 Speaker 1: and the crazy is different in different ways. And I'm 745 00:42:23,760 --> 00:42:28,000 Speaker 1: very anti anti PC culture. The left tends to embrace 746 00:42:28,080 --> 00:42:31,520 Speaker 1: that the right has something unique which the left doesn't. 747 00:42:32,120 --> 00:42:36,640 Speaker 1: Fox News is a very different animal than CNN or MSNBC. 748 00:42:37,160 --> 00:42:41,400 Speaker 1: I'm happy to say every media outlet has a bias, 749 00:42:41,840 --> 00:42:44,040 Speaker 1: there's no I don't think anybody could disagree with that. 750 00:42:44,600 --> 00:42:48,960 Speaker 1: But Fox News behaves like it's a wholly owned subsidiary 751 00:42:49,000 --> 00:42:54,200 Speaker 1: and that's a quantitative difference from everything else. Agree or disagree, Well, 752 00:42:54,360 --> 00:42:56,919 Speaker 1: let me put it in this frame. It's my observation 753 00:42:57,280 --> 00:43:01,279 Speaker 1: that the side this out of power is craziest while 754 00:43:01,320 --> 00:43:04,360 Speaker 1: they're out of power. So, while Obama was in power, 755 00:43:04,560 --> 00:43:09,520 Speaker 1: Fox News was talking about birtherism, Donald Trump was talking 756 00:43:09,560 --> 00:43:15,319 Speaker 1: about uranium one, etcetera. UM and GA email server go 757 00:43:15,400 --> 00:43:18,640 Speaker 1: down the whole list. So so you know, nobody's innocent 758 00:43:18,840 --> 00:43:22,200 Speaker 1: of pushing stories that you know don't pass all the 759 00:43:22,200 --> 00:43:26,360 Speaker 1: fact checking. But at the moment, because Trump is in office, 760 00:43:26,520 --> 00:43:29,920 Speaker 1: it seems obvious to be that Fox has the advantage 761 00:43:29,960 --> 00:43:32,520 Speaker 1: that they can talk about real things like, oh, the 762 00:43:32,520 --> 00:43:36,280 Speaker 1: economy is doing well and North Korea and it's going well, etcetera. 763 00:43:36,440 --> 00:43:39,279 Speaker 1: So why why don't they They did a lot of 764 00:43:39,320 --> 00:43:42,719 Speaker 1: time on other I'm always back and forth the two 765 00:43:42,719 --> 00:43:44,879 Speaker 1: of them. So I'm giving nobody a pass here. I'm 766 00:43:44,880 --> 00:43:49,080 Speaker 1: just saying that, in a relative craziness scale, the one 767 00:43:49,120 --> 00:43:52,560 Speaker 1: whose ount of power will act crazier while they're out 768 00:43:52,600 --> 00:43:55,600 Speaker 1: of power until they get back in power. Because Fox 769 00:43:55,640 --> 00:43:58,000 Speaker 1: News can talk about real things that are good things, 770 00:43:58,200 --> 00:44:01,359 Speaker 1: and they've got a factual basis for that. If you're 771 00:44:01,520 --> 00:44:05,520 Speaker 1: anti Trump, say cy An n MSNBC, you talk about 772 00:44:05,520 --> 00:44:09,040 Speaker 1: things like, well, I think if we saw his tax returns, 773 00:44:09,200 --> 00:44:12,479 Speaker 1: there'd be a problem. Or I think when Muller is done, 774 00:44:12,480 --> 00:44:15,239 Speaker 1: we'll find something we don't know that we don't like 775 00:44:15,560 --> 00:44:19,080 Speaker 1: about Russia and Trump. Or I think he's going to 776 00:44:19,200 --> 00:44:21,680 Speaker 1: say something in the future that will blow up the world. 777 00:44:22,200 --> 00:44:25,320 Speaker 1: Or I think this violence that happened is because something 778 00:44:25,360 --> 00:44:27,640 Speaker 1: he said, although we should probably talked about, you know, 779 00:44:27,920 --> 00:44:31,520 Speaker 1: those sorts of things separately, um because I think it 780 00:44:31,600 --> 00:44:34,719 Speaker 1: deserves its own topic. So I think that you see 781 00:44:34,719 --> 00:44:39,879 Speaker 1: a lot of mind reading imaginary Trump derangement syndrome on 782 00:44:39,920 --> 00:44:42,920 Speaker 1: the left because he's in power and he's changing their 783 00:44:42,960 --> 00:44:46,880 Speaker 1: world in the way they don't like. If if Trump, uh, 784 00:44:47,080 --> 00:44:50,320 Speaker 1: you know, left office and you know, just saying Nancy 785 00:44:50,360 --> 00:44:53,600 Speaker 1: Pelosi took over the presidency in a few years, it 786 00:44:53,640 --> 00:44:56,640 Speaker 1: would just reverse and Fox News making up stuff and 787 00:44:56,719 --> 00:44:59,560 Speaker 1: seeing then it would be reporting more facts. We clearly 788 00:44:59,680 --> 00:45:04,080 Speaker 1: saw Obama derangement syndrome, and before that, we clearly saw 789 00:45:04,080 --> 00:45:08,160 Speaker 1: a Bush arrangement syndrome. There's there's no doubt. I'm fond 790 00:45:08,239 --> 00:45:12,280 Speaker 1: of pointing out that the death so called deficit hawks, 791 00:45:12,320 --> 00:45:17,040 Speaker 1: the people who concerned about deficit spending, is directly a 792 00:45:17,080 --> 00:45:20,080 Speaker 1: function of who's in power. Of course, so when George 793 00:45:20,080 --> 00:45:23,880 Speaker 1: Bush is in in the office, the Democrats are saying, 794 00:45:23,920 --> 00:45:25,520 Speaker 1: what do you mean you want a big tax cut 795 00:45:25,600 --> 00:45:27,920 Speaker 1: that's not funded and a war of choice that's going 796 00:45:28,000 --> 00:45:31,040 Speaker 1: to cause brillions of dollars. Then the Democrats come into 797 00:45:31,080 --> 00:45:32,960 Speaker 1: the office and we have to rescue the banks, and 798 00:45:32,960 --> 00:45:35,319 Speaker 1: we need a stimulus and we need this, and now 799 00:45:35,360 --> 00:45:37,920 Speaker 1: the Republicans are talking about it, and then that reverses. 800 00:45:38,120 --> 00:45:40,439 Speaker 1: Now Trump is in office and we have a big 801 00:45:40,480 --> 00:45:43,120 Speaker 1: tax cut, and the deficit has gone up it's always 802 00:45:43,160 --> 00:45:46,160 Speaker 1: a function of who's out of power. But the question 803 00:45:46,160 --> 00:45:50,600 Speaker 1: that I raise is is there a qualitative difference to 804 00:45:50,840 --> 00:45:55,560 Speaker 1: that derangement syndrome UM between each side or are you 805 00:45:55,640 --> 00:45:59,160 Speaker 1: suggesting it's just strictly who's ever out of power is 806 00:45:59,200 --> 00:46:02,520 Speaker 1: angry and they say and do things that are are crazy. 807 00:46:02,680 --> 00:46:06,920 Speaker 1: The two biggest variables are who's in an antipower and 808 00:46:06,960 --> 00:46:09,840 Speaker 1: then the personality of the person in the office. Is 809 00:46:09,840 --> 00:46:12,400 Speaker 1: there is there something about them that's special. Trump is 810 00:46:12,440 --> 00:46:17,800 Speaker 1: special in you know, lots of ways. So he tweaks 811 00:46:17,880 --> 00:46:23,200 Speaker 1: people's feelings harder than anybody's ever tweaked feeling UM. So 812 00:46:23,280 --> 00:46:26,680 Speaker 1: you should expect that every everything that's a normal bias 813 00:46:26,719 --> 00:46:29,440 Speaker 1: becomes a super bias in this situation. And that's what 814 00:46:29,560 --> 00:46:32,560 Speaker 1: we see. So we're recording this about a week before 815 00:46:32,560 --> 00:46:36,120 Speaker 1: the mid terms. What do you think happens any thoughts? 816 00:46:36,560 --> 00:46:39,280 Speaker 1: You're not a political analyst, but you have some insight 817 00:46:39,880 --> 00:46:44,560 Speaker 1: into how both sides communicate. Sometimes they're more effective, sometimes 818 00:46:44,600 --> 00:46:47,200 Speaker 1: they're less effective. What what do you think is the 819 00:46:47,239 --> 00:46:50,000 Speaker 1: outcome here? So I think it's tough for people in 820 00:46:50,040 --> 00:46:52,920 Speaker 1: my position to call individual races because it probably has 821 00:46:52,920 --> 00:46:55,200 Speaker 1: more to do with the matchups, and no, I mean 822 00:46:55,239 --> 00:46:57,600 Speaker 1: generally who takes the House, who takes the Senate, what 823 00:46:57,680 --> 00:47:01,480 Speaker 1: happens in the governorships. So in general, you need to 824 00:47:01,520 --> 00:47:03,399 Speaker 1: know a lot of the details to make a good 825 00:47:03,480 --> 00:47:08,160 Speaker 1: overall prediction. So I'll stick with what I feel comfortable with. Uh, 826 00:47:08,200 --> 00:47:12,239 Speaker 1: it looks like Republicans are heading for an historic turnout, 827 00:47:12,760 --> 00:47:15,920 Speaker 1: like a jaw dropping amount of turnout, and I think 828 00:47:15,960 --> 00:47:20,160 Speaker 1: they're holding their keeping their powder dry. I think Republicans have, 829 00:47:20,400 --> 00:47:24,719 Speaker 1: as a characteristic, if I can generalize, they like to 830 00:47:24,760 --> 00:47:27,640 Speaker 1: act more than they like to talk. And so I 831 00:47:27,680 --> 00:47:30,560 Speaker 1: think you're gonna be surprised the way people were surprised 832 00:47:30,560 --> 00:47:34,000 Speaker 1: about the election in twent sixteen the Republicans turn out. 833 00:47:34,440 --> 00:47:36,200 Speaker 1: And then the other prediction is that it's going to 834 00:47:36,280 --> 00:47:42,759 Speaker 1: be closer than people imagined a year ago. I think 835 00:47:42,800 --> 00:47:46,480 Speaker 1: it could. Uh, this will be the most extreme. I'm 836 00:47:46,520 --> 00:47:48,080 Speaker 1: not sure I want to call this a prediction, but 837 00:47:48,440 --> 00:47:51,600 Speaker 1: if things go the way that the world has been 838 00:47:51,600 --> 00:47:53,960 Speaker 1: going for the last couple of years, it almost seems 839 00:47:54,000 --> 00:47:57,760 Speaker 1: like whatever is the best movie plot is what happens 840 00:47:58,440 --> 00:48:01,360 Speaker 1: that would that would result in almost a deadlock in 841 00:48:01,400 --> 00:48:04,480 Speaker 1: the house, meaning would be so close that there's something 842 00:48:04,520 --> 00:48:07,600 Speaker 1: about it, one of the one of the somebody who 843 00:48:07,640 --> 00:48:10,520 Speaker 1: got elected. Maybe there's some doubt about the vote. I 844 00:48:10,560 --> 00:48:13,359 Speaker 1: think we're not going to get a clean outcome. It's 845 00:48:13,400 --> 00:48:16,360 Speaker 1: possible that Will will have something that's so close to 846 00:48:16,440 --> 00:48:19,680 Speaker 1: even that there will be enough things in doubt that 847 00:48:19,760 --> 00:48:22,440 Speaker 1: we wonder who we even won. I will I will 848 00:48:23,360 --> 00:48:27,799 Speaker 1: concur by saying if under normal circumstances in a mid 849 00:48:27,920 --> 00:48:31,400 Speaker 1: term election, the party out of power usually gain seats 850 00:48:31,440 --> 00:48:34,840 Speaker 1: both in the House and at the state assembly level. 851 00:48:35,280 --> 00:48:39,840 Speaker 1: But if anybody can steal defeat from the Joseph victory, 852 00:48:40,360 --> 00:48:43,080 Speaker 1: the Democrats know how to do that. That said, by 853 00:48:43,080 --> 00:48:46,840 Speaker 1: the time this broadcast, the results are probably in, and 854 00:48:47,200 --> 00:48:50,319 Speaker 1: I'm guessing the Democrats take the House. I have no 855 00:48:50,400 --> 00:48:54,000 Speaker 1: idea what happens in the Senate, but like like you said, 856 00:48:54,200 --> 00:48:56,480 Speaker 1: this is very tough to do. Neither of us are 857 00:48:56,480 --> 00:48:59,719 Speaker 1: political analysts, and we don't really know, um what the 858 00:48:59,760 --> 00:49:02,600 Speaker 1: out come is. But I'm I'm intrigued by your perspective 859 00:49:03,160 --> 00:49:08,360 Speaker 1: of the communication that takes place and how people are influenced. UM. 860 00:49:08,560 --> 00:49:11,840 Speaker 1: I would imagine the Democrats should be more motivated to 861 00:49:11,880 --> 00:49:15,160 Speaker 1: come out and vote only because the Republicans got what 862 00:49:15,200 --> 00:49:17,840 Speaker 1: they want they got their task cut, they got Kavanaugh, 863 00:49:18,680 --> 00:49:22,919 Speaker 1: they shouldn't be as motivated. But who can tell your 864 00:49:22,960 --> 00:49:26,359 Speaker 1: your your position is he is a great motivator, and 865 00:49:26,400 --> 00:49:29,960 Speaker 1: therefore they're going to come out and vote. Well. There's 866 00:49:30,000 --> 00:49:33,400 Speaker 1: also there a number of other influences. One is that 867 00:49:33,440 --> 00:49:36,920 Speaker 1: people are more motivated by a fear of loss than 868 00:49:36,960 --> 00:49:40,080 Speaker 1: they are motivated by, hey, I might guess something. The 869 00:49:40,160 --> 00:49:43,279 Speaker 1: Democrats are trying to guess something, and the Republicans are 870 00:49:43,320 --> 00:49:47,160 Speaker 1: trying to prevent losing what they've already gotten. Those are 871 00:49:47,200 --> 00:49:49,960 Speaker 1: different motivations, and usually the person who's trying to prevent 872 00:49:50,000 --> 00:49:52,560 Speaker 1: a loss is going to get off the couch before 873 00:49:52,600 --> 00:49:54,439 Speaker 1: the person who was like, well, if I vote something 874 00:49:54,440 --> 00:49:59,120 Speaker 1: good might happen. That's a lesser motivation, classic risk aversion, right, 875 00:49:59,640 --> 00:50:03,680 Speaker 1: And so there's that UM, but I also think the 876 00:50:04,200 --> 00:50:10,080 Speaker 1: Democrats might be more transparent about how much UM. Let's 877 00:50:10,080 --> 00:50:12,400 Speaker 1: see how much energy they have on their side. You 878 00:50:12,440 --> 00:50:14,719 Speaker 1: can see them dancing in the streets, you can see 879 00:50:14,760 --> 00:50:18,080 Speaker 1: them talking, you can see them registering people that apparently 880 00:50:18,120 --> 00:50:23,399 Speaker 1: record rates. But the Republicans are sleepers and and this 881 00:50:23,480 --> 00:50:27,760 Speaker 1: is weird, but I think you might see a repeat 882 00:50:27,800 --> 00:50:32,400 Speaker 1: of six just because Republicans enjoyed it so much the 883 00:50:32,440 --> 00:50:35,240 Speaker 1: first time. In other words, they saw the model where 884 00:50:35,480 --> 00:50:37,279 Speaker 1: while we didn't talk about it, but we showed up 885 00:50:37,320 --> 00:50:40,560 Speaker 1: and voted, you saw what happens. Well, the argument is they, 886 00:50:40,640 --> 00:50:44,000 Speaker 1: but they if you look at total votes cast, Trump 887 00:50:44,040 --> 00:50:46,720 Speaker 1: got less votes than Hillary did in the presidential election 888 00:50:47,200 --> 00:50:50,560 Speaker 1: and the GOP got less votes than the Democrats did 889 00:50:50,920 --> 00:50:54,560 Speaker 1: in Congress. However, they got the right votes in the 890 00:50:54,680 --> 00:50:58,040 Speaker 1: right states for the electoral college and for the individual 891 00:50:58,200 --> 00:51:02,120 Speaker 1: congress people. Yeah, that that obviously makes a huge difference, 892 00:51:02,120 --> 00:51:04,959 Speaker 1: and you can't discount that. But there's there's a big 893 00:51:05,120 --> 00:51:09,160 Speaker 1: energy issue too, and uh that might be the energy 894 00:51:09,239 --> 00:51:12,080 Speaker 1: might be the difference between that one or two percent 895 00:51:12,160 --> 00:51:14,520 Speaker 1: in either direction. And that's really all that's in play. 896 00:51:14,800 --> 00:51:17,759 Speaker 1: People that people have largely made up their minds, but 897 00:51:18,160 --> 00:51:22,760 Speaker 1: they there there may be one who were going to vote, 898 00:51:22,920 --> 00:51:26,359 Speaker 1: but it's raining, or you know, they don't have a babysitter, 899 00:51:26,480 --> 00:51:29,160 Speaker 1: and how hard are you going to try? So you 900 00:51:29,200 --> 00:51:32,520 Speaker 1: think you think the Republicans are more motivated than the 901 00:51:32,600 --> 00:51:37,319 Speaker 1: Democrats realize. I think it's a big sleeper and and 902 00:51:37,719 --> 00:51:40,600 Speaker 1: they're going to break some records that that is quite fascinating. 903 00:51:40,760 --> 00:51:43,960 Speaker 1: You mentioned something earlier. By the way, I love that 904 00:51:44,040 --> 00:51:46,400 Speaker 1: you and I disagree about a lot of things and 905 00:51:46,440 --> 00:51:49,640 Speaker 1: can actually engage in a civil debate, where online it 906 00:51:49,680 --> 00:51:53,080 Speaker 1: seems so few people can do that. Well, if people 907 00:51:53,160 --> 00:51:57,200 Speaker 1: were polite online like they are in person, online would 908 00:51:57,200 --> 00:52:00,920 Speaker 1: be fine too. Well. That that's the the um the 909 00:52:01,040 --> 00:52:06,840 Speaker 1: automobile pedestrian disagreement, when people yell stuff from the safety 910 00:52:07,000 --> 00:52:10,680 Speaker 1: of their stealing glass enclosure that you would never say 911 00:52:10,920 --> 00:52:14,480 Speaker 1: walking down the street, and online seems to be that 912 00:52:14,680 --> 00:52:18,720 Speaker 1: indulgence of id seems to be encouraged when you're online 913 00:52:18,760 --> 00:52:23,480 Speaker 1: people people forget that you're not dealing with the robot, 914 00:52:23,480 --> 00:52:25,200 Speaker 1: You're dealing with a human being on the other side. 915 00:52:25,239 --> 00:52:27,520 Speaker 1: It's very easy to lose sight of that when you're 916 00:52:27,560 --> 00:52:32,240 Speaker 1: just punching something into a little Twitter square and hitting tweet. Yeah. Probably, 917 00:52:32,400 --> 00:52:35,399 Speaker 1: you know, twenty times a day at minimum, somebody will 918 00:52:35,440 --> 00:52:37,880 Speaker 1: come onto my Twitter feed and say some version of 919 00:52:38,320 --> 00:52:42,160 Speaker 1: your cartoons are terrible. You're an idiot, And that's all 920 00:52:42,200 --> 00:52:44,920 Speaker 1: they'll say. There's nothing else, And I think to myself, 921 00:52:45,520 --> 00:52:48,359 Speaker 1: what exactly was your motivation there? It had to just 922 00:52:48,440 --> 00:52:50,720 Speaker 1: feel good, So I think they just get a little 923 00:52:50,840 --> 00:52:54,480 Speaker 1: charge and being able to hurt somebody they don't know 924 00:52:55,320 --> 00:52:58,320 Speaker 1: that they've got a problem with that. That's doesn't seem 925 00:52:58,360 --> 00:53:00,680 Speaker 1: like it's a positive or healthy way to deal with 926 00:53:00,719 --> 00:53:04,600 Speaker 1: a disagreement. I don't do New Year's resolutions, but I 927 00:53:04,680 --> 00:53:07,360 Speaker 1: made a resolution this year to try and be nicer 928 00:53:07,440 --> 00:53:10,360 Speaker 1: on Twitter. And you would be shocked at how often 929 00:53:10,440 --> 00:53:14,239 Speaker 1: somebody says something that is you know, there's a legitimate 930 00:53:14,280 --> 00:53:17,200 Speaker 1: point there, but it's lost in the obnoxiousness and the anger. 931 00:53:17,600 --> 00:53:20,839 Speaker 1: And when you just respond with a factual statement about well, 932 00:53:20,880 --> 00:53:22,840 Speaker 1: here's the data source I used and this was the 933 00:53:22,880 --> 00:53:27,680 Speaker 1: basis of that, the person will then turn around and say, oh, 934 00:53:27,719 --> 00:53:29,760 Speaker 1: thanks for that. By the way, I love Masson's in business. 935 00:53:29,840 --> 00:53:31,640 Speaker 1: Keep doing what you're doing. I'm like, wait a second, 936 00:53:31,880 --> 00:53:36,080 Speaker 1: you were just a total jerk. And I learned that 937 00:53:36,120 --> 00:53:39,000 Speaker 1: a long time ago, and it's easy to get caught 938 00:53:39,080 --> 00:53:42,360 Speaker 1: up in the emotion and forget these are real people 939 00:53:42,400 --> 00:53:46,000 Speaker 1: you're dealing with. Yeah, I might have different people following 940 00:53:46,040 --> 00:53:48,719 Speaker 1: me because I've never it's pretty rare that I can 941 00:53:48,800 --> 00:53:51,680 Speaker 1: send them better information and have them say, oh, yeah, 942 00:53:51,719 --> 00:53:55,000 Speaker 1: you changed my mind. Usually it's uh, you know, your 943 00:53:55,040 --> 00:53:58,000 Speaker 1: link is crazy and you're crazy, and they don't say 944 00:53:58,000 --> 00:54:00,560 Speaker 1: they've changed their mind. They said, oh I like the 945 00:54:00,640 --> 00:54:05,880 Speaker 1: radio show, like they still haven't walked back whatever whatever 946 00:54:06,040 --> 00:54:08,120 Speaker 1: data point. You know. I love when people tell me, well, 947 00:54:08,120 --> 00:54:11,200 Speaker 1: you didn't inflation, and just that I can't inflation, and 948 00:54:11,320 --> 00:54:13,160 Speaker 1: just height, it's just the guy's height, what are you 949 00:54:13,200 --> 00:54:16,600 Speaker 1: talking about? So so that's sort of you know, you 950 00:54:16,640 --> 00:54:20,000 Speaker 1: get sort of stuff. I do get the Uh it's 951 00:54:20,040 --> 00:54:22,799 Speaker 1: not that uncommon to get somebody who will insult me 952 00:54:23,040 --> 00:54:26,560 Speaker 1: while complimenting me, you know, and you'll say, yeah, I 953 00:54:26,600 --> 00:54:30,160 Speaker 1: love your show, you're crazy about this. Uh yeah, So 954 00:54:30,760 --> 00:54:33,279 Speaker 1: I don't know if I should block them because they've 955 00:54:33,280 --> 00:54:37,360 Speaker 1: got these weird, uh insulting ways to be my friend. 956 00:54:37,480 --> 00:54:40,200 Speaker 1: And are you familiar with the soft block? We were 957 00:54:40,239 --> 00:54:42,400 Speaker 1: just discussing this in the office the other day. The 958 00:54:42,600 --> 00:54:47,120 Speaker 1: mute soft block is if somebody's following you, I shouldn't Well, 959 00:54:47,360 --> 00:54:49,560 Speaker 1: normally I would say I wouldn't reveal this because this 960 00:54:49,640 --> 00:54:52,319 Speaker 1: is a secret trick. But the old joke is if 961 00:54:52,360 --> 00:54:54,480 Speaker 1: you want to hide something, bury it in the back 962 00:54:54,520 --> 00:54:58,000 Speaker 1: of a podcast, nobody'll hear it. Um. So someone's following 963 00:54:58,040 --> 00:55:00,600 Speaker 1: you and you don't want to block them, but you're 964 00:55:00,600 --> 00:55:04,200 Speaker 1: tired of their crap, So you block and then immediately 965 00:55:04,320 --> 00:55:08,480 Speaker 1: unblocked them, and what that does is it makes them 966 00:55:08,600 --> 00:55:12,279 Speaker 1: unfollow you, and then you mute them, and so now 967 00:55:12,320 --> 00:55:15,400 Speaker 1: you don't see their stuff. They're no longer getting your stuff, 968 00:55:15,400 --> 00:55:18,839 Speaker 1: but they don't know they've been unfollowed, and everybody's life 969 00:55:18,880 --> 00:55:21,800 Speaker 1: just goes on their separate paths with let's just agree 970 00:55:21,840 --> 00:55:24,759 Speaker 1: to divorce and move forward. It's the Twitter case of 971 00:55:24,800 --> 00:55:28,200 Speaker 1: an amicable divorce. You've changed my life. So I have 972 00:55:28,280 --> 00:55:32,080 Speaker 1: to give credit to um my partner Josh Brown, who 973 00:55:32,120 --> 00:55:34,799 Speaker 1: claims to have invented this in two thousand and ten. 974 00:55:35,480 --> 00:55:39,600 Speaker 1: I discovered it independently five years later. I'm like, this 975 00:55:39,680 --> 00:55:44,440 Speaker 1: is a very effective technique too, because once you block somebody, 976 00:55:44,880 --> 00:55:47,840 Speaker 1: then it's like, ah, that idiot's got atoms blocked riddles, 977 00:55:47,920 --> 00:55:51,200 Speaker 1: she's a jerky blocked me. So instead block, but you 978 00:55:51,239 --> 00:55:52,920 Speaker 1: have to do it immediately so they can't see it. 979 00:55:52,920 --> 00:55:56,000 Speaker 1: It's blocked, unblocked, and then mute and we all just 980 00:55:56,120 --> 00:55:58,880 Speaker 1: move along with our lives. That's brilliant. I've been calling 981 00:55:58,880 --> 00:56:02,839 Speaker 1: people Nazis and them locking him. That's funny. So so 982 00:56:02,920 --> 00:56:06,760 Speaker 1: let's talk about Nazis for a second. Or actually, more specifically, 983 00:56:06,800 --> 00:56:11,480 Speaker 1: you said the situation with Pittsburgh and some of the 984 00:56:11,520 --> 00:56:15,440 Speaker 1: more incendiary rhet rhetoric is different than some of the 985 00:56:15,440 --> 00:56:18,680 Speaker 1: other stuff, Um, what were you thinking along? Yeah, just 986 00:56:18,719 --> 00:56:22,640 Speaker 1: in the sense it requires a little more expansive context. 987 00:56:23,080 --> 00:56:24,879 Speaker 1: The first thing I'd say is that if you're looking 988 00:56:24,920 --> 00:56:27,920 Speaker 1: at the president's rhetoric and saying how is that affecting people? 989 00:56:28,320 --> 00:56:31,279 Speaker 1: There are different filters to view that. If you're looking 990 00:56:31,320 --> 00:56:35,359 Speaker 1: at it a legal filter or a social filter. Even 991 00:56:35,440 --> 00:56:38,319 Speaker 1: his enemies agree that you can't blame the talker for 992 00:56:38,360 --> 00:56:40,480 Speaker 1: the person who did the bad act. Hey, you're the 993 00:56:40,520 --> 00:56:44,080 Speaker 1: guy with the gun. You know, crazy is crazy. But 994 00:56:44,320 --> 00:56:47,040 Speaker 1: if you've viewed it through a science lens and you've 995 00:56:47,040 --> 00:56:49,879 Speaker 1: got millions of people listening to a message, are some 996 00:56:49,920 --> 00:56:52,440 Speaker 1: of them going to be influenced in ways that are 997 00:56:52,520 --> 00:56:56,480 Speaker 1: unproductive and dangerous? In the answer is yes, just about 998 00:56:56,480 --> 00:57:00,400 Speaker 1: every time. Now, President Trump is surely the type of 999 00:57:00,480 --> 00:57:04,319 Speaker 1: personality that could trigger people on the fringes, but I 1000 00:57:04,320 --> 00:57:09,120 Speaker 1: would say most presidents probably are. Probably most presidents have 1001 00:57:09,239 --> 00:57:13,399 Speaker 1: triggered people for their own reasons, uh to do things. Now, 1002 00:57:13,480 --> 00:57:16,880 Speaker 1: if you're looking at somebody who has triggered too, in 1003 00:57:16,880 --> 00:57:21,040 Speaker 1: the case of the synagogue shooting to attack people who 1004 00:57:21,120 --> 00:57:24,520 Speaker 1: the president clearly favors. I mean, he's been good to Israel, 1005 00:57:24,720 --> 00:57:27,800 Speaker 1: his family is Jewish, his daughter married someone who is 1006 00:57:27,880 --> 00:57:30,880 Speaker 1: Jewish and converted to Judy, his advisors. You know, you 1007 00:57:30,920 --> 00:57:35,920 Speaker 1: can go round down and the shooter actively disliked Trump, 1008 00:57:36,400 --> 00:57:38,640 Speaker 1: but he's still being Trump is still being blamed for 1009 00:57:38,720 --> 00:57:42,480 Speaker 1: raising the temperature. And what about what about the mail bomber? 1010 00:57:42,480 --> 00:57:46,720 Speaker 1: How do you define that guy? Just um? Mental illness. 1011 00:57:46,960 --> 00:57:49,320 Speaker 1: You know, it's always the problem to to say that 1012 00:57:49,360 --> 00:57:52,400 Speaker 1: we should change all of our behavior because there are 1013 00:57:52,440 --> 00:57:54,959 Speaker 1: some mentally deranged people who are going to take it wrong. 1014 00:57:55,120 --> 00:57:59,040 Speaker 1: So well, all presidents say things that might affect some 1015 00:57:59,120 --> 00:58:02,640 Speaker 1: of the people the extreme fringe. Trump seems to be 1016 00:58:02,760 --> 00:58:07,080 Speaker 1: much more incendiary than Obama or Bush or Clinton. I 1017 00:58:07,120 --> 00:58:09,920 Speaker 1: think that's right, and I don't think that we should 1018 00:58:09,920 --> 00:58:13,080 Speaker 1: ignore that, and then the president should do whatever he 1019 00:58:13,160 --> 00:58:18,000 Speaker 1: needs to do with that. Um, but let's also size it. 1020 00:58:18,440 --> 00:58:21,760 Speaker 1: I did a Twitter poll, which of course is deeply unscientific, 1021 00:58:22,320 --> 00:58:24,800 Speaker 1: but I asked, what do you think causes people to 1022 00:58:24,960 --> 00:58:30,320 Speaker 1: act more violently the president's rhetoric or fake news, video 1023 00:58:30,400 --> 00:58:34,080 Speaker 1: games or music. And what you find is that the 1024 00:58:34,120 --> 00:58:36,960 Speaker 1: president is in is in the same range, at least 1025 00:58:37,000 --> 00:58:40,720 Speaker 1: in people's opinions with music and video games, which I 1026 00:58:40,840 --> 00:58:44,200 Speaker 1: also believe do trigger people. If you're looking at a 1027 00:58:44,320 --> 00:58:47,320 Speaker 1: huge population and you know, if a hundred million people 1028 00:58:47,360 --> 00:58:50,920 Speaker 1: are playing a video game where somebody gets shot, somebody's 1029 00:58:50,920 --> 00:58:53,840 Speaker 1: gonna shoose somebody. It's just the question is is the 1030 00:58:53,920 --> 00:58:56,840 Speaker 1: video game or you take a hundred million people and 1031 00:58:57,040 --> 00:58:59,680 Speaker 1: statistically there's going to be one crazy it's in that 1032 00:59:00,120 --> 00:59:02,960 Speaker 1: it's the price of free speech. But you want to 1033 00:59:03,000 --> 00:59:07,040 Speaker 1: size it. Fake news can kill millions. I mean, fake 1034 00:59:07,120 --> 00:59:10,520 Speaker 1: news is a serious So how do you define fake news? 1035 00:59:10,520 --> 00:59:13,040 Speaker 1: And two ways? And now the reason I'm going to 1036 00:59:13,080 --> 00:59:16,919 Speaker 1: tee up this question very specifically, there's an inherent bias 1037 00:59:16,960 --> 00:59:19,480 Speaker 1: in all media operations, from the New York Times to 1038 00:59:19,480 --> 00:59:23,240 Speaker 1: the Wall Street Journal, um and people entities on the 1039 00:59:23,320 --> 00:59:28,280 Speaker 1: far extreme. What what is your definition of fake news? 1040 00:59:28,320 --> 00:59:31,760 Speaker 1: So for me, fake news would be inaccurate news that 1041 00:59:32,000 --> 00:59:34,160 Speaker 1: especially the kind of that they should have known or 1042 00:59:34,160 --> 00:59:37,400 Speaker 1: should have corrected. But that's kind of rare. There isn't 1043 00:59:37,480 --> 00:59:41,160 Speaker 1: that much of the like. Seriously, fake news the other 1044 00:59:41,240 --> 00:59:45,000 Speaker 1: kind is worse because it's changing how we're thinking about things. 1045 00:59:45,520 --> 00:59:51,160 Speaker 1: So if if you talk uh consistently about let's say Russia, 1046 00:59:51,520 --> 00:59:54,960 Speaker 1: it will rise in people's minds in importance. That may 1047 00:59:55,000 --> 00:59:59,200 Speaker 1: be good, but it may be bad. So the media 1048 00:59:59,520 --> 01:00:02,720 Speaker 1: is change raaging the importance and the priority and how 1049 01:00:02,760 --> 01:00:06,440 Speaker 1: we how we rank things, the focus of perception. By 1050 01:00:06,480 --> 01:00:08,040 Speaker 1: the way, I meant to tell you, I know you're 1051 01:00:08,040 --> 01:00:12,080 Speaker 1: a big fan of Bob Geldini, who wrote Influence and Persuasion. 1052 01:00:12,600 --> 01:00:15,080 Speaker 1: It was fun reading his stuff and then reading your 1053 01:00:15,080 --> 01:00:20,080 Speaker 1: stuff because clearly he has influenced you. Yes, he's influenced 1054 01:00:20,080 --> 01:00:22,160 Speaker 1: me a great deal, which makes sense. He wrote a 1055 01:00:22,160 --> 01:00:26,920 Speaker 1: book called Influence. Um, uh yeah, he's probably one of 1056 01:00:26,920 --> 01:00:31,960 Speaker 1: my biggest influences. And uh, you know we've we've we've 1057 01:00:32,000 --> 01:00:37,040 Speaker 1: have brief connection on Twitter exchange some professional compliments. So 1058 01:00:37,720 --> 01:00:43,760 Speaker 1: the concept of re prioritizing and focusing comes from um 1059 01:00:43,800 --> 01:00:47,360 Speaker 1: influence comes from his book. You're saying what the media 1060 01:00:47,480 --> 01:00:52,040 Speaker 1: does fake news not so much false statements of fact, 1061 01:00:52,560 --> 01:00:57,120 Speaker 1: but changing or re prioritizing the subjects were discussing, right, 1062 01:00:57,160 --> 01:00:59,760 Speaker 1: And then there's a hybrid, which is the worst case 1063 01:00:59,840 --> 01:01:03,160 Speaker 1: in my opinion, this is the worst fake news maybe 1064 01:01:03,200 --> 01:01:07,080 Speaker 1: we'll ever see short of actually starting a war. And 1065 01:01:07,120 --> 01:01:10,240 Speaker 1: that was what I called the Charlottesville hoax. Now the way, 1066 01:01:10,240 --> 01:01:12,600 Speaker 1: this is what and it goes like this. When the 1067 01:01:12,640 --> 01:01:15,600 Speaker 1: President said they were fine people on both sides, the 1068 01:01:15,720 --> 01:01:19,240 Speaker 1: frame that should have been reported was both sides of 1069 01:01:19,280 --> 01:01:22,680 Speaker 1: the statue question. People want statues, people want them to 1070 01:01:22,720 --> 01:01:25,360 Speaker 1: come down. There are fine people on both sides of that, 1071 01:01:25,440 --> 01:01:28,680 Speaker 1: even if you disagree with their position. But because the 1072 01:01:28,720 --> 01:01:33,000 Speaker 1: news had framed it as Antifa against the white supremacist, 1073 01:01:33,480 --> 01:01:37,720 Speaker 1: they reported it as both sides being white supremacist and Antifa. 1074 01:01:37,760 --> 01:01:40,360 Speaker 1: And then they said, well, the president is calling the 1075 01:01:40,360 --> 01:01:44,840 Speaker 1: white supremacist find people, so now I have to go back. Yeah, now, 1076 01:01:44,920 --> 01:01:48,440 Speaker 1: let me finish. Finish now. In order to believe that, 1077 01:01:48,480 --> 01:01:50,640 Speaker 1: you would have to believe that he called the Antifa 1078 01:01:50,680 --> 01:01:54,240 Speaker 1: demonstrators find people. Also because he said on both sides, 1079 01:01:54,600 --> 01:01:57,520 Speaker 1: that didn't happen. Second of all, there is no world 1080 01:01:57,680 --> 01:02:00,440 Speaker 1: in which the President of the United States got in 1081 01:02:00,480 --> 01:02:03,000 Speaker 1: front of the public and decided to side with the 1082 01:02:03,000 --> 01:02:06,840 Speaker 1: white supremacists by calling them find people. In no world 1083 01:02:07,080 --> 01:02:10,160 Speaker 1: was that possible or did it happen. Indeed, when they 1084 01:02:10,200 --> 01:02:13,720 Speaker 1: asked him for clarification, he condemned the white supremacist. He 1085 01:02:13,880 --> 01:02:17,480 Speaker 1: clearly was not supporting them, and anybody who could have 1086 01:02:17,520 --> 01:02:20,400 Speaker 1: seen this subjectively should have known that. But you can 1087 01:02:20,440 --> 01:02:23,120 Speaker 1: turn on CNN almost any day of the week and 1088 01:02:23,160 --> 01:02:24,960 Speaker 1: there will be a pundit who will say, well, he 1089 01:02:25,000 --> 01:02:28,120 Speaker 1: called the white supremacists find people, and nobody calls him 1090 01:02:28,160 --> 01:02:32,200 Speaker 1: on it. Nobody says, wait, wait, that was ambiguous. Obviously 1091 01:02:32,200 --> 01:02:35,040 Speaker 1: he wasn't saying white supremacists or find people, because those 1092 01:02:35,040 --> 01:02:39,080 Speaker 1: white supremacists, for God's sakes, they were marching against it 1093 01:02:39,200 --> 01:02:42,520 Speaker 1: was an anti Semitic demonstration. You know, his daughter's Jewish, 1094 01:02:42,600 --> 01:02:45,680 Speaker 1: his you know his his family is Jewish, He's pro Israel. 1095 01:02:45,840 --> 01:02:49,200 Speaker 1: Israel loves him very very much so, by the way, 1096 01:02:49,320 --> 01:02:52,200 Speaker 1: right more than any president amongst the Orthodox Jews. I 1097 01:02:52,240 --> 01:02:55,600 Speaker 1: think his approval rating is like in the United States, 1098 01:02:55,960 --> 01:02:58,240 Speaker 1: very very so. To think that he got in front 1099 01:02:58,240 --> 01:03:00,280 Speaker 1: of the public and made a choice to say, yeah, 1100 01:03:00,360 --> 01:03:02,280 Speaker 1: I think this will work out well for me. I'll 1101 01:03:02,840 --> 01:03:07,000 Speaker 1: throw in with the white supremacist. That absolutely did not happen, 1102 01:03:07,400 --> 01:03:11,320 Speaker 1: but is reported as fact by c AN, n MSNBC, 1103 01:03:11,840 --> 01:03:15,760 Speaker 1: And I would say that that one event crystallized all 1104 01:03:15,800 --> 01:03:19,320 Speaker 1: the things that people worried about the president and put 1105 01:03:19,320 --> 01:03:22,920 Speaker 1: it into fact. So he and so and so that event, 1106 01:03:22,960 --> 01:03:25,520 Speaker 1: more than anything else, is ripping the fabric of the 1107 01:03:25,560 --> 01:03:31,800 Speaker 1: country apart. And it's despicable and it's bordering on intentional. 1108 01:03:32,080 --> 01:03:34,080 Speaker 1: So I have to now go back and rewatch that 1109 01:03:34,240 --> 01:03:36,360 Speaker 1: video because I didn't see it live. I just saw 1110 01:03:36,400 --> 01:03:39,960 Speaker 1: the clips. However, now if you if you see the video, 1111 01:03:40,280 --> 01:03:41,920 Speaker 1: that won't clear it up. You have to wait for 1112 01:03:42,000 --> 01:03:45,000 Speaker 1: him to him to explain what he meant that he 1113 01:03:45,040 --> 01:03:48,040 Speaker 1: was disavowing them, and then you have to understand that 1114 01:03:48,120 --> 01:03:51,400 Speaker 1: the context was always two sides of the statue debate. 1115 01:03:51,440 --> 01:03:53,560 Speaker 1: That's what the whole event was about. I'll watch the 1116 01:03:53,560 --> 01:03:56,480 Speaker 1: whole thing. Part of the problem is that we bring 1117 01:03:57,280 --> 01:03:59,439 Speaker 1: past statements to what we do. So the whole birth 1118 01:03:59,520 --> 01:04:03,200 Speaker 1: or contra vercy very much looks like it's a racist 1119 01:04:03,200 --> 01:04:05,280 Speaker 1: trope and he was key in that. Wait a minute, 1120 01:04:06,040 --> 01:04:09,439 Speaker 1: why do I agree that people are perceiving it that way? 1121 01:04:09,960 --> 01:04:13,880 Speaker 1: But are you saying that the facts support that as 1122 01:04:13,880 --> 01:04:18,720 Speaker 1: being a racist attack. The first African American president clearly 1123 01:04:18,760 --> 01:04:21,800 Speaker 1: born in Hawaii, Clearly tons of evidence that that's where 1124 01:04:21,840 --> 01:04:25,480 Speaker 1: he's from. Somehow he's a Muslim where somehow he's a 1125 01:04:25,520 --> 01:04:31,040 Speaker 1: non US citizen. Well, the I don't think the president 1126 01:04:31,120 --> 01:04:34,320 Speaker 1: was bringing up the Muslim part. I believe the president 1127 01:04:34,440 --> 01:04:38,400 Speaker 1: was using a common attack that he uses for everybody. 1128 01:04:38,480 --> 01:04:40,880 Speaker 1: He said, Ted cruising in the United States. He said, 1129 01:04:40,920 --> 01:04:44,280 Speaker 1: Ted Cruz was a Canadian. Well, he was born in Canada, 1130 01:04:44,360 --> 01:04:47,400 Speaker 1: but to American parents and your duels. So you see 1131 01:04:47,440 --> 01:04:52,360 Speaker 1: that the president uses every available attack against every opponent 1132 01:04:52,600 --> 01:04:55,360 Speaker 1: without exception. If he can say it, if he can 1133 01:04:55,360 --> 01:04:57,480 Speaker 1: throw it against the wall, and he thinks that will 1134 01:04:57,600 --> 01:05:00,959 Speaker 1: influence three voters, He's gonna throw wrote that against the wall, 1135 01:05:01,000 --> 01:05:03,320 Speaker 1: he said. He said that Ted Cruz's father might have 1136 01:05:03,360 --> 01:05:06,200 Speaker 1: been involved in killing Kennedy. Now you don't believe he 1137 01:05:06,280 --> 01:05:10,800 Speaker 1: believed that, right, nobody believes. So let me throw another 1138 01:05:10,800 --> 01:05:13,840 Speaker 1: one at you, which I think is fascinating. Jon Stewart 1139 01:05:13,880 --> 01:05:17,400 Speaker 1: of The Daily Show there was an episode where he 1140 01:05:17,440 --> 01:05:20,040 Speaker 1: attacks Trump. I think it was for how he cut pizza, 1141 01:05:20,240 --> 01:05:25,880 Speaker 1: something idiotic, and Trump tweets John Leebowitz, also known as 1142 01:05:25,960 --> 01:05:29,560 Speaker 1: Jon Stewart. Now I interpreted that as, Hey, everybody in 1143 01:05:29,640 --> 01:05:34,280 Speaker 1: Hollywood and everybody on TV changes their name. You're bringing 1144 01:05:34,360 --> 01:05:37,600 Speaker 1: up a very Jewish name that sounds like a dog 1145 01:05:37,640 --> 01:05:40,480 Speaker 1: whistle to the anti Semites. Tell me why that's wrong. 1146 01:05:41,040 --> 01:05:43,400 Speaker 1: It sounds to me like he was calling him a phony. 1147 01:05:43,600 --> 01:05:45,600 Speaker 1: In other words, he wasn't he wasn't true to his 1148 01:05:45,640 --> 01:05:49,320 Speaker 1: own heritage like everybody else in show business. Right. But 1149 01:05:49,880 --> 01:05:52,680 Speaker 1: the fact that don't get caught up in the logic 1150 01:05:52,720 --> 01:05:55,040 Speaker 1: of the fact of it. It was something he could 1151 01:05:55,080 --> 01:05:58,520 Speaker 1: say to make him dealing. And he just throws everything. 1152 01:05:58,640 --> 01:06:01,480 Speaker 1: He opens the cannon fodder and that's it. Whatever you 1153 01:06:01,520 --> 01:06:04,160 Speaker 1: can throw, he throws. Yeah, if you if you see 1154 01:06:04,240 --> 01:06:07,880 Speaker 1: him going easy on opponents who happened to be white males, 1155 01:06:08,200 --> 01:06:10,480 Speaker 1: let me know, because I haven't noticed that. He well, 1156 01:06:10,640 --> 01:06:13,840 Speaker 1: low energy Jeb and lion ted and what do you 1157 01:06:13,920 --> 01:06:17,880 Speaker 1: call Rubio tiny Marco or something like that. He but 1158 01:06:18,000 --> 01:06:21,120 Speaker 1: it seems like it's not religious or racial. It seems 1159 01:06:21,160 --> 01:06:24,200 Speaker 1: that cry and chuck. I mean, you know, if if 1160 01:06:24,240 --> 01:06:27,680 Speaker 1: you are someone who insults everybody with every tool that 1161 01:06:27,720 --> 01:06:30,600 Speaker 1: you have at your disposal all the time, if you're 1162 01:06:30,600 --> 01:06:33,600 Speaker 1: picking out that one example and say, well, he's this 1163 01:06:33,640 --> 01:06:36,960 Speaker 1: one's black, so it must be racist. That is not 1164 01:06:37,080 --> 01:06:40,640 Speaker 1: based in fact just machine guns everybody in that Your 1165 01:06:40,720 --> 01:06:43,440 Speaker 1: bias is showing through in that. So I have my 1166 01:06:43,560 --> 01:06:45,600 Speaker 1: favorite questions. I asked all my guests, but I have 1167 01:06:45,760 --> 01:06:48,200 Speaker 1: one more question. I have to get to you because 1168 01:06:48,280 --> 01:06:54,160 Speaker 1: people are I see why you are um annoyed by 1169 01:06:54,200 --> 01:06:57,720 Speaker 1: the tweet streams that come at you. You said earlier 1170 01:06:57,760 --> 01:07:01,400 Speaker 1: you're to the left of Bernie. Correct, How do you 1171 01:07:01,440 --> 01:07:03,800 Speaker 1: define left right? That you're to the left of Bernie 1172 01:07:03,840 --> 01:07:07,160 Speaker 1: sand Bernie Sanders right, Bernie? All right, So let me 1173 01:07:07,200 --> 01:07:11,560 Speaker 1: give you some examples on abortion. Conservatives would like the limited, 1174 01:07:12,160 --> 01:07:15,280 Speaker 1: Liberals like, you know, more of it with certain conditions. 1175 01:07:15,640 --> 01:07:18,480 Speaker 1: I'm left to that, which is I say that men 1176 01:07:18,640 --> 01:07:23,080 Speaker 1: and me in particular should abstain from the decision and 1177 01:07:23,160 --> 01:07:26,040 Speaker 1: just support women. And the reason is that women bear 1178 01:07:26,120 --> 01:07:31,320 Speaker 1: the greatest responsibility for childbirth and child rearing, and as 1179 01:07:31,360 --> 01:07:34,840 Speaker 1: a general standard, the people who take on the biggest responsibility, 1180 01:07:35,040 --> 01:07:38,360 Speaker 1: especially for something so important, should have the greatest say, 1181 01:07:38,600 --> 01:07:41,720 Speaker 1: that's a pretty progressive perspective. And and my and to 1182 01:07:41,880 --> 01:07:46,320 Speaker 1: think that men should have somehow an equal say in 1183 01:07:46,440 --> 01:07:48,920 Speaker 1: what women do with their bodies as a law is 1184 01:07:49,080 --> 01:07:51,160 Speaker 1: ridiculous because first of all, it assumes that men are 1185 01:07:51,200 --> 01:07:54,160 Speaker 1: adding something to the to the quality of the decision. 1186 01:07:54,560 --> 01:07:57,560 Speaker 1: Nothing like that's happening. We're not adding to the quality 1187 01:07:57,600 --> 01:08:00,720 Speaker 1: of the decision. But what society needs is a decision, 1188 01:08:00,720 --> 01:08:03,080 Speaker 1: because it's life and death because it's one of our 1189 01:08:03,080 --> 01:08:06,120 Speaker 1: biggest issues. You need it. You need an outcome that's 1190 01:08:06,200 --> 01:08:09,919 Speaker 1: credible so that even the people who don't like it say, yeah, 1191 01:08:09,960 --> 01:08:12,320 Speaker 1: but the way you got there, that's a good. At 1192 01:08:12,400 --> 01:08:14,840 Speaker 1: least at least it's credible, even though I don't like it. 1193 01:08:15,280 --> 01:08:18,240 Speaker 1: Give us another example, because I'm fascinated by this, let's 1194 01:08:18,280 --> 01:08:23,879 Speaker 1: take um reparations. Conservatives don't like it. Even most liberals 1195 01:08:24,040 --> 01:08:26,240 Speaker 1: would not be in favor because they feel like, I 1196 01:08:26,280 --> 01:08:29,160 Speaker 1: don't want to pay for something it wasn't my fault. UM. 1197 01:08:29,920 --> 01:08:32,960 Speaker 1: I say, we should at least consider solve one of 1198 01:08:33,000 --> 01:08:37,160 Speaker 1: our biggest social problems to have a one percent tax 1199 01:08:37,200 --> 01:08:40,120 Speaker 1: on just i'm sorry, attacks on just the top one percent, 1200 01:08:40,439 --> 01:08:43,280 Speaker 1: so that would include people like me, and it would 1201 01:08:43,320 --> 01:08:46,479 Speaker 1: be a twenty five year let's say, one generation tax 1202 01:08:46,800 --> 01:08:52,000 Speaker 1: only to make college and trade training free for African 1203 01:08:52,000 --> 01:08:55,200 Speaker 1: Americans for one generation, so that we could say, look, 1204 01:08:55,680 --> 01:08:58,760 Speaker 1: we recognize there was something bad, we can do something 1205 01:08:58,800 --> 01:09:01,360 Speaker 1: about it. Now. Well, here's what's ushle. The top one 1206 01:09:01,360 --> 01:09:04,840 Speaker 1: percent also have nothing. Most of them have nothing to 1207 01:09:04,840 --> 01:09:08,680 Speaker 1: do with slavery. Their their ancestors weren't involved at all. 1208 01:09:08,920 --> 01:09:11,120 Speaker 1: But what's different is the top one percent, if they 1209 01:09:11,160 --> 01:09:14,880 Speaker 1: can make a big difference in what's in the let's say, 1210 01:09:14,880 --> 01:09:18,519 Speaker 1: the most disadvantaged part of society. If you can flip 1211 01:09:18,560 --> 01:09:22,280 Speaker 1: somebody from being unemployed to employed, that is a huge 1212 01:09:22,400 --> 01:09:25,200 Speaker 1: boost to the economy. And who benefits from that the 1213 01:09:25,240 --> 01:09:28,759 Speaker 1: top one percent. We we live in in a society 1214 01:09:28,800 --> 01:09:31,120 Speaker 1: where the top one percent gets most of the game. 1215 01:09:31,520 --> 01:09:33,320 Speaker 1: Give us one more example, and then I'll go jump 1216 01:09:33,400 --> 01:09:37,960 Speaker 1: to my favorite questions. Oh Scott Scott socialist. Yeah, let's 1217 01:09:38,000 --> 01:09:43,040 Speaker 1: take healthcare. Healthcare. The conservatives say, let the market work 1218 01:09:43,040 --> 01:09:46,160 Speaker 1: it out more or less. Liberals say, let the government, 1219 01:09:46,439 --> 01:09:50,760 Speaker 1: you know handle. I say the government should be more involved, 1220 01:09:51,720 --> 01:09:55,960 Speaker 1: which is that we should be creating a portfolio, meaning 1221 01:09:56,040 --> 01:10:00,439 Speaker 1: just a conceptual portfolio of startups that could lower the 1222 01:10:00,520 --> 01:10:04,320 Speaker 1: cost of healthcare in the future. So if the president said, look, 1223 01:10:04,520 --> 01:10:06,960 Speaker 1: I'm going to give you a running list of companies that, 1224 01:10:07,120 --> 01:10:10,040 Speaker 1: if they did well, your healthcare costs would go down. 1225 01:10:10,840 --> 01:10:13,679 Speaker 1: So the government, I think, could be more involved than 1226 01:10:13,760 --> 01:10:17,200 Speaker 1: just being single pair. They could be directly involved in 1227 01:10:17,400 --> 01:10:21,839 Speaker 1: boosting that part of the uh the startup um world 1228 01:10:22,120 --> 01:10:25,680 Speaker 1: that will directly help things. Scott Adam Jewelry fascinating and 1229 01:10:25,840 --> 01:10:29,880 Speaker 1: complex individual and and I've enjoyed our conversation. Let's jump 1230 01:10:29,880 --> 01:10:32,120 Speaker 1: to our speed round. I'll try and get through as 1231 01:10:32,160 --> 01:10:35,640 Speaker 1: many of these questions as quickly as possible. Tell us 1232 01:10:35,720 --> 01:10:40,519 Speaker 1: the most important thing we don't know about you? Wow, 1233 01:10:40,600 --> 01:10:42,760 Speaker 1: I live such a public life that has a very 1234 01:10:42,800 --> 01:10:47,000 Speaker 1: small category things you don't know about me. I'm learning 1235 01:10:47,000 --> 01:10:49,720 Speaker 1: to play the drums because I think it will be 1236 01:10:49,760 --> 01:10:52,960 Speaker 1: good for my brain as I reached my older years. 1237 01:10:53,200 --> 01:10:56,599 Speaker 1: Um with you, it's just adding to that that talent stack. Um. 1238 01:10:56,640 --> 01:10:59,320 Speaker 1: Who are some of your early mentors. Obviously this Cassidy 1239 01:10:59,439 --> 01:11:04,719 Speaker 1: gentleman Jack Casty, as I mentioned before, my college roommate 1240 01:11:05,439 --> 01:11:09,720 Speaker 1: Mike Chorley. Weirdly, I got into college without knowing much 1241 01:11:09,760 --> 01:11:12,720 Speaker 1: about the world, and he sort of taught me what 1242 01:11:12,760 --> 01:11:16,120 Speaker 1: it was like to be a functioning person. Uh. And 1243 01:11:16,160 --> 01:11:19,320 Speaker 1: then my first editor, Sarah Gillespie, who's the one who 1244 01:11:19,439 --> 01:11:22,840 Speaker 1: called me and offered me the first contract. Any specific 1245 01:11:22,880 --> 01:11:28,160 Speaker 1: cartoonists that influenced the way you approached Dilbert, Yeah, um, 1246 01:11:29,000 --> 01:11:32,479 Speaker 1: you mentioned Charles Sergio Arigonis, who does who did the 1247 01:11:32,520 --> 01:11:36,679 Speaker 1: little characters in the margins of Mad Magazine? They were fantastic. Yeah, 1248 01:11:36,800 --> 01:11:40,200 Speaker 1: Gary Larson, of course I stole his technique of drawing 1249 01:11:40,280 --> 01:11:47,080 Speaker 1: characters that don't have next uh, and probably those are 1250 01:11:47,080 --> 01:11:50,280 Speaker 1: the big ones. Yeah, I would say Schultz and Gary Larson. Uh. 1251 01:11:50,439 --> 01:11:53,640 Speaker 1: Favorite books we mentioned Bob Sheldini. What are some of 1252 01:11:53,680 --> 01:11:57,200 Speaker 1: your favorite books, be they fiction on fiction, cartoonists, related, 1253 01:11:57,320 --> 01:12:01,200 Speaker 1: or other. Oh Man Impossible to Ignore is good, teaches 1254 01:12:01,240 --> 01:12:05,519 Speaker 1: you how to uh do memorable presentations and slide shows 1255 01:12:05,560 --> 01:12:13,439 Speaker 1: and stuff by Dr Carmen Simon. Um. I'm reading Sapiens now. 1256 01:12:13,640 --> 01:12:15,800 Speaker 1: I like it so far, so I'm pretty sure I'm 1257 01:12:15,800 --> 01:12:18,160 Speaker 1: gonna like the rest of you will find the second book, 1258 01:12:18,160 --> 01:12:21,720 Speaker 1: Homo dais to be very very dark. Um, where this 1259 01:12:21,760 --> 01:12:25,800 Speaker 1: one isn't very dark. Well, okay, I'm just maybe I'll 1260 01:12:25,800 --> 01:12:28,960 Speaker 1: stay away from that one. Um. And then, as we 1261 01:12:29,000 --> 01:12:32,880 Speaker 1: mentioned Childini's book Influence and then his follow up book, 1262 01:12:33,120 --> 01:12:37,640 Speaker 1: his newer one, pre Suasion, those I would consider absolute 1263 01:12:37,920 --> 01:12:40,800 Speaker 1: fundamental reading for anybody in the business world. If you 1264 01:12:40,840 --> 01:12:44,960 Speaker 1: haven't read those books, you're you're disadvantaged this period. And 1265 01:12:45,040 --> 01:12:47,599 Speaker 1: I wouldn't say that about many books. And then then 1266 01:12:47,680 --> 01:12:49,880 Speaker 1: my books Win Bigley and how to Win It almost 1267 01:12:49,880 --> 01:12:54,200 Speaker 1: Everything and still win big would be I consider fundamental 1268 01:12:54,280 --> 01:12:57,439 Speaker 1: reading on persuasion. But what are you excited about right now? 1269 01:12:59,439 --> 01:13:02,880 Speaker 1: Right now working with Bill Palty on something called the 1270 01:13:03,000 --> 01:13:07,200 Speaker 1: UM the blight authority blight meaning b L I g 1271 01:13:07,439 --> 01:13:11,479 Speaker 1: h T, the rundown inner cities areas. Why he's he's 1272 01:13:11,479 --> 01:13:14,800 Speaker 1: doing with his nonprofit is helping cities clear out big 1273 01:13:14,800 --> 01:13:18,320 Speaker 1: contiguous areas. Uh. And then I'm helping him try to 1274 01:13:18,360 --> 01:13:22,160 Speaker 1: figure out, you know, can we attract some ideas because 1275 01:13:22,240 --> 01:13:25,040 Speaker 1: ideas are the bigger problem than money. Nobody knows what 1276 01:13:25,120 --> 01:13:27,240 Speaker 1: to do, so we're trying to come up with some 1277 01:13:27,320 --> 01:13:31,519 Speaker 1: ideas to help the inner cities and productively use that space. 1278 01:13:31,880 --> 01:13:33,960 Speaker 1: Tell us about a time you failed and what you 1279 01:13:34,040 --> 01:13:38,840 Speaker 1: learned from the experience. Wow. Um, you mentioned the restaurant 1280 01:13:39,040 --> 01:13:41,840 Speaker 1: in How to Fail at Everything and Still Win. Yeah, 1281 01:13:41,960 --> 01:13:45,000 Speaker 1: I thought that was interesting. So almost everything I've failed 1282 01:13:45,000 --> 01:13:48,360 Speaker 1: at UM was something I chose that would teach me 1283 01:13:48,439 --> 01:13:52,439 Speaker 1: something along the way. So, Uh, the first time I 1284 01:13:52,479 --> 01:13:55,599 Speaker 1: gave a corporate speech when I was paid way too 1285 01:13:55,640 --> 01:13:58,880 Speaker 1: much to give a speech, when Dilbert was just taking off, 1286 01:13:58,960 --> 01:14:01,800 Speaker 1: and you know, the speaking requests come in and I 1287 01:14:01,840 --> 01:14:03,960 Speaker 1: didn't know how to be a public speaker, but I 1288 01:14:04,040 --> 01:14:08,479 Speaker 1: took the deal. I did really really poorly. And then 1289 01:14:08,520 --> 01:14:11,240 Speaker 1: they paid me, and I thought, wait a minute, I 1290 01:14:11,280 --> 01:14:13,720 Speaker 1: did really, really poorly, in my opinion, and then they 1291 01:14:13,760 --> 01:14:16,160 Speaker 1: paid me. So I thought, well, maybe I should do 1292 01:14:16,200 --> 01:14:17,920 Speaker 1: more of this, and maybe I could get good at it, 1293 01:14:18,040 --> 01:14:21,839 Speaker 1: and eventually I was one of the top corporate speakers 1294 01:14:21,840 --> 01:14:26,720 Speaker 1: in America. What do you do for fun? Well, my 1295 01:14:26,960 --> 01:14:30,400 Speaker 1: girlfriend Christina and I spend a lot of time together, 1296 01:14:30,680 --> 01:14:34,160 Speaker 1: and um, mostly it's whatever couples do you know, go 1297 01:14:34,200 --> 01:14:38,320 Speaker 1: out to dinner? Travel sounds like fun. Uh. Someone comes 1298 01:14:38,360 --> 01:14:41,559 Speaker 1: to you a millennial, recent college grad and they're interested 1299 01:14:41,560 --> 01:14:44,360 Speaker 1: in becoming a cartoonist. What sort of advice would you 1300 01:14:44,360 --> 01:14:46,960 Speaker 1: give them? Well, I would tell them, first of all, 1301 01:14:47,040 --> 01:14:49,880 Speaker 1: develop their talent stack, so I would tell them to 1302 01:14:49,920 --> 01:14:53,240 Speaker 1: concentrate on writing even more than the art. I would 1303 01:14:53,240 --> 01:14:55,960 Speaker 1: tell them to create online and see if they can 1304 01:14:55,960 --> 01:14:58,760 Speaker 1: build an audience. I would tell them to change their 1305 01:14:58,880 --> 01:15:01,280 Speaker 1: art based on what the audience is telling them is 1306 01:15:01,320 --> 01:15:04,480 Speaker 1: working or not. I would tell them to know exactly 1307 01:15:04,520 --> 01:15:07,679 Speaker 1: who they're targeting their art at, too, and not try 1308 01:15:07,720 --> 01:15:11,080 Speaker 1: to be a generic Oh everybody will love this, because 1309 01:15:11,080 --> 01:15:13,599 Speaker 1: that's kind of rare these days. But rather to say, 1310 01:15:13,720 --> 01:15:16,360 Speaker 1: as I did, this is a comic for the workplace. 1311 01:15:16,520 --> 01:15:18,479 Speaker 1: This is a comic for pet owners, This is a 1312 01:15:18,520 --> 01:15:22,519 Speaker 1: comic for single people. Whatever it is, it makes perfect sense. 1313 01:15:23,200 --> 01:15:25,680 Speaker 1: Final question, what do you know about the world of 1314 01:15:25,760 --> 01:15:29,200 Speaker 1: cartoonists today? You wish you knew thirty years ago when 1315 01:15:29,200 --> 01:15:33,760 Speaker 1: you were first starting Tilbert, I did not know that. 1316 01:15:33,840 --> 01:15:37,000 Speaker 1: The main thing you have to get right is that 1317 01:15:37,040 --> 01:15:40,040 Speaker 1: the reader looks at your comic and says, oh, that 1318 01:15:40,160 --> 01:15:43,599 Speaker 1: happened to me too. If you don't get that part right, 1319 01:15:44,160 --> 01:15:46,479 Speaker 1: you don't have anything. Now. There was a day when 1320 01:15:46,520 --> 01:15:48,960 Speaker 1: that wasn't true. The old style of humor was or 1321 01:15:49,439 --> 01:15:53,400 Speaker 1: more absurdist and more generic. But in today's world people 1322 01:15:53,439 --> 01:15:56,720 Speaker 1: just have to say, oh, that's me, or they don't care. Fascinating. 1323 01:15:57,200 --> 01:16:00,759 Speaker 1: We have been speaking with Scott Adams, the creator of Dilbert. 1324 01:16:00,880 --> 01:16:03,760 Speaker 1: If you enjoy this conversation, be sure and look Up 1325 01:16:03,760 --> 01:16:06,400 Speaker 1: an Inch or Down an Inch on Apple iTunes and 1326 01:16:06,439 --> 01:16:09,280 Speaker 1: you could see any of the approximately two hundred and 1327 01:16:09,320 --> 01:16:13,639 Speaker 1: fifty such conversations we've had previously. We love your comments, 1328 01:16:13,640 --> 01:16:17,240 Speaker 1: feedback and suggestions right to us at m IB podcast 1329 01:16:17,280 --> 01:16:20,280 Speaker 1: at Bloomberg dot net. You can check out my daily 1330 01:16:20,360 --> 01:16:23,439 Speaker 1: column at Bloomberg dot com slash Opinion. You could follow 1331 01:16:23,439 --> 01:16:26,320 Speaker 1: me on Twitter at Rioults. I would be remiss if 1332 01:16:26,320 --> 01:16:28,760 Speaker 1: I did not thank the crack staff that helps put 1333 01:16:28,840 --> 01:16:32,960 Speaker 1: this together each week. Medina Parwanna is my producer. Adica 1334 01:16:33,200 --> 01:16:36,439 Speaker 1: Valbron is our project manager. Taylor Riggs is our booker. 1335 01:16:36,479 --> 01:16:40,400 Speaker 1: Michael Batnick is our head of research. I'm Barry Riholts. 1336 01:16:40,600 --> 01:16:44,040 Speaker 1: You've been listening to Masters in Business on Bloomberg Radio.