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Visit audible dot com, slash I 27 00:01:21,040 --> 00:01:24,280 Speaker 1: heart or text I Heeart to five hundred, five hundred. 28 00:01:24,760 --> 00:01:28,000 Speaker 1: Now my next guest. I saw him last Thursday. I 29 00:01:28,080 --> 00:01:31,120 Speaker 1: was in d C. He's being celebrated and you should 30 00:01:31,160 --> 00:01:33,400 Speaker 1: celebrate this young man. I have on the phone right 31 00:01:33,440 --> 00:01:36,920 Speaker 1: here because I'm telling you the reaction and the uplift 32 00:01:37,080 --> 00:01:39,640 Speaker 1: and we're going to talk about that to him, it's 33 00:01:39,680 --> 00:01:43,920 Speaker 1: been amazing. He's the CEO and executive chairman of Sundown Brands, 34 00:01:44,280 --> 00:01:50,320 Speaker 1: founder and chairman of Essence Ventures Essence Ventures, which includes 35 00:01:51,840 --> 00:01:58,720 Speaker 1: Essence Magazine and Essence Festival. Please welcome to money making Conversations. Richie, Loeu, Dennis, 36 00:02:01,200 --> 00:02:04,880 Speaker 1: good morning. How you doing that, sir? I am fantastic 37 00:02:04,920 --> 00:02:07,400 Speaker 1: in yourself. Great. I know you now. I saw you 38 00:02:07,560 --> 00:02:11,880 Speaker 1: last week and I just gotta say this. I was 39 00:02:11,880 --> 00:02:15,720 Speaker 1: sitting in the audience, the audience that was dominant with females. 40 00:02:16,720 --> 00:02:19,440 Speaker 1: It was being put on by Sheila Eldridge, and of 41 00:02:19,480 --> 00:02:23,600 Speaker 1: course we also was being honored was Michell E. Banks, 42 00:02:24,360 --> 00:02:28,040 Speaker 1: who's the president of Essence Magazine. When you come in 43 00:02:28,080 --> 00:02:35,480 Speaker 1: a room like that, rich emotionally think, you know, people 44 00:02:35,520 --> 00:02:39,880 Speaker 1: are so proud that a black person has repurchased Essence 45 00:02:39,919 --> 00:02:46,960 Speaker 1: Magazine and Essence Festival. What responsibility that comes with that? Well, 46 00:02:47,000 --> 00:02:51,000 Speaker 1: you know, the responsibilities that come with that are are 47 00:02:51,080 --> 00:02:55,880 Speaker 1: are actually um challenges that I think we all live 48 00:02:56,000 --> 00:03:00,800 Speaker 1: with day and day out. They just become more elevated, right. UM. 49 00:03:00,840 --> 00:03:04,720 Speaker 1: I think that the biggest challenge is that we are, um, 50 00:03:05,040 --> 00:03:10,320 Speaker 1: we are in a battle for our culture, right in 51 00:03:10,400 --> 00:03:14,520 Speaker 1: a in a battle to um own our narrative, in 52 00:03:14,600 --> 00:03:21,200 Speaker 1: a battle to establish um ourselves as as entrepreneurs and 53 00:03:21,400 --> 00:03:27,120 Speaker 1: as business leaders and inasmuch as anybody else UH can 54 00:03:27,160 --> 00:03:31,520 Speaker 1: be considered a business leader. So you know, those those pressures, 55 00:03:31,520 --> 00:03:36,280 Speaker 1: those challenges, those responsibilities I think we all UH facing 56 00:03:36,480 --> 00:03:41,200 Speaker 1: day and day out. UM, But they become elevated when um, 57 00:03:41,240 --> 00:03:43,320 Speaker 1: you know, when you do it on a national stage. 58 00:03:43,360 --> 00:03:45,800 Speaker 1: And so now what we've got to do is make 59 00:03:45,800 --> 00:03:50,440 Speaker 1: sure that we're delivering for our culture, delivering for our people, 60 00:03:50,760 --> 00:03:54,640 Speaker 1: and providing a pathway so that our youth can see, 61 00:03:54,960 --> 00:03:58,960 Speaker 1: can see how this journey to is theirs. It was interesting. 62 00:03:59,200 --> 00:04:01,000 Speaker 1: What my biggest take away from you is that you 63 00:04:01,080 --> 00:04:05,120 Speaker 1: willing to share your real community. Guy. It's about the community, 64 00:04:05,200 --> 00:04:08,680 Speaker 1: is about family, is about paying it forward. What did that? 65 00:04:08,720 --> 00:04:13,120 Speaker 1: What did that? What did those values come from? You know, 66 00:04:13,480 --> 00:04:17,320 Speaker 1: I was raised by a single mother, UM, and she 67 00:04:17,520 --> 00:04:20,760 Speaker 1: was raised by a single mother. And you know, I 68 00:04:20,920 --> 00:04:25,680 Speaker 1: had the good fortune of watching my mother and my grandmother, 69 00:04:26,440 --> 00:04:31,160 Speaker 1: UM use the communities that we lived in to raise us, 70 00:04:31,920 --> 00:04:36,480 Speaker 1: leverage the communities that we come from, to ground us 71 00:04:36,520 --> 00:04:40,000 Speaker 1: in culture. The ground is in ethics, the ground is 72 00:04:40,680 --> 00:04:44,320 Speaker 1: in mission, and the groundess and purpose. And so that 73 00:04:44,480 --> 00:04:47,440 Speaker 1: was ingrained with me from a very early age. And 74 00:04:47,480 --> 00:04:51,000 Speaker 1: I was able to see how as a community, how 75 00:04:51,080 --> 00:04:54,839 Speaker 1: investing in ourselves, in in in partnering with each other 76 00:04:54,880 --> 00:04:58,320 Speaker 1: and giving each other opportunities, and I think most importantly 77 00:04:58,320 --> 00:05:02,000 Speaker 1: in trusting each other. Yes, Um, she was able to 78 00:05:02,080 --> 00:05:05,159 Speaker 1: do things with us, UM that she would not have 79 00:05:05,200 --> 00:05:09,280 Speaker 1: been able to do on her own. Now, and UM, 80 00:05:09,839 --> 00:05:11,760 Speaker 1: I'm sorry, go ahead now, it was really because it 81 00:05:11,800 --> 00:05:13,840 Speaker 1: was it was really amazing in the room because when 82 00:05:13,839 --> 00:05:16,440 Speaker 1: you said, you know you were raised by a single mom, 83 00:05:16,480 --> 00:05:19,840 Speaker 1: it was like applause just broke out. Yes, you know it, 84 00:05:20,279 --> 00:05:23,520 Speaker 1: you know you you you're you're delivering so many slices 85 00:05:23,560 --> 00:05:26,160 Speaker 1: of life and so many levels of uplift for so 86 00:05:26,200 --> 00:05:30,200 Speaker 1: many women that that's what it was like. I'm telling 87 00:05:30,200 --> 00:05:33,600 Speaker 1: you a man, watching you command that room and watching 88 00:05:33,640 --> 00:05:39,040 Speaker 1: people look at you, it's really you. You've got something 89 00:05:39,120 --> 00:05:44,240 Speaker 1: special happening around you. I'm sure you're aware of that. Correct. Yeah, Well, 90 00:05:44,279 --> 00:05:47,800 Speaker 1: you know the thing is, it's not UM you know 91 00:05:48,560 --> 00:05:54,240 Speaker 1: now Fortunately UM many people get to get to experience 92 00:05:54,320 --> 00:05:57,840 Speaker 1: it because, as I said, it's it's much more known, 93 00:05:58,080 --> 00:06:00,560 Speaker 1: right what we're doing now we've been doing the same 94 00:06:00,600 --> 00:06:10,400 Speaker 1: thing for you know, seven years. So what does guy 95 00:06:10,440 --> 00:06:15,440 Speaker 1: come from? Exactly? You know? Uh, the what we now 96 00:06:15,520 --> 00:06:20,160 Speaker 1: have the good fortune of it is scale, right and 97 00:06:20,160 --> 00:06:24,240 Speaker 1: and and visibility and in a platform you know that 98 00:06:24,279 --> 00:06:27,200 Speaker 1: we can now that we can now share this from 99 00:06:27,320 --> 00:06:31,320 Speaker 1: UM and an audience that is now UM engaged and 100 00:06:31,640 --> 00:06:37,280 Speaker 1: and and and is acknowledging uh, the journey that we're 101 00:06:37,320 --> 00:06:40,200 Speaker 1: on and so now our job is to is to 102 00:06:40,360 --> 00:06:43,400 Speaker 1: bring more and more people into this journey and to 103 00:06:43,680 --> 00:06:46,440 Speaker 1: and to spread the message so that so that they 104 00:06:46,480 --> 00:06:49,239 Speaker 1: too can can figure out what their role is. Because 105 00:06:49,480 --> 00:06:51,880 Speaker 1: there's a role here for all of us, right and 106 00:06:51,880 --> 00:06:53,840 Speaker 1: and and and not only is there a role for 107 00:06:53,880 --> 00:06:56,200 Speaker 1: all of us, we all must play a role. You know, 108 00:06:56,360 --> 00:06:58,960 Speaker 1: you're playing a role. I'm playing a role. We all 109 00:06:59,040 --> 00:07:01,600 Speaker 1: must play a role because as if we don't do that, 110 00:07:01,680 --> 00:07:04,480 Speaker 1: then where we care as a community. If we play 111 00:07:04,480 --> 00:07:06,719 Speaker 1: a role, and if we step up and and and 112 00:07:06,720 --> 00:07:10,320 Speaker 1: and and shoulder the responsibilities for each other, then we 113 00:07:10,440 --> 00:07:13,480 Speaker 1: now have an opportunity to go out and compete and 114 00:07:13,600 --> 00:07:16,520 Speaker 1: to win and to use each other to create this 115 00:07:16,640 --> 00:07:21,160 Speaker 1: ecosystem that will allow us to win. Right now, we're 116 00:07:21,200 --> 00:07:23,880 Speaker 1: all doing it independently. We've got to do it collective work. 117 00:07:24,080 --> 00:07:26,920 Speaker 1: You know. It's really time and everything. Because I get 118 00:07:26,920 --> 00:07:30,280 Speaker 1: the weekly I get I'm on the essence uh mailer, 119 00:07:30,600 --> 00:07:33,120 Speaker 1: I get the emails and updates and all that stuff, 120 00:07:33,320 --> 00:07:37,360 Speaker 1: and when and when when you purchased it, it was 121 00:07:37,440 --> 00:07:39,840 Speaker 1: like it had people. It felt like the the email 122 00:07:39,960 --> 00:07:42,720 Speaker 1: was dancing and celebrate, you know, like it email was 123 00:07:42,760 --> 00:07:47,760 Speaker 1: like yeah, yeah, yeah, we're back, We're back, We're back, 124 00:07:48,040 --> 00:07:51,280 Speaker 1: We're black, We're black. You know, it was like really 125 00:07:51,560 --> 00:07:54,200 Speaker 1: it really was, and in time and everything, did you 126 00:07:54,280 --> 00:07:56,520 Speaker 1: come right on to that black path? Or run? You 127 00:07:56,560 --> 00:07:58,560 Speaker 1: know what I'm saying. And I know that's a lot 128 00:07:58,640 --> 00:08:00,920 Speaker 1: of you know, police, it's used that we have out 129 00:08:00,920 --> 00:08:03,760 Speaker 1: the industry that we're trying to deal with. We were protesting, 130 00:08:04,120 --> 00:08:06,560 Speaker 1: but to see to celebrate what you guys are doing, 131 00:08:06,600 --> 00:08:09,760 Speaker 1: to see that we can achieve this level of success 132 00:08:09,800 --> 00:08:13,520 Speaker 1: and positivity. Nor you have this strong digital presence with 133 00:08:13,640 --> 00:08:17,200 Speaker 1: essence Nor you got you know this over one point 134 00:08:17,240 --> 00:08:21,480 Speaker 1: six million I believe monthly subscribers to the magazine, that platform, 135 00:08:21,560 --> 00:08:24,920 Speaker 1: the social media platform. You have arrived in a in 136 00:08:24,960 --> 00:08:27,360 Speaker 1: a place that I'm sure to kind of did it 137 00:08:27,480 --> 00:08:30,160 Speaker 1: take you back? The reaction because everything that you know, 138 00:08:30,240 --> 00:08:33,839 Speaker 1: what you were buying, but the emotional uplift to this, 139 00:08:34,280 --> 00:08:37,520 Speaker 1: to this country and to the to the female populace 140 00:08:37,800 --> 00:08:40,720 Speaker 1: was amazing. Man. I have to say that I didn't 141 00:08:40,720 --> 00:08:42,920 Speaker 1: expect it when it When you made the deal, I 142 00:08:43,000 --> 00:08:45,959 Speaker 1: was impressed. I said, go for it, but the but 143 00:08:46,160 --> 00:08:50,839 Speaker 1: the emotional reaction has been amazing. Sir. Yeah, I think 144 00:08:51,120 --> 00:08:55,480 Speaker 1: I think you know you're you can never you can 145 00:08:55,520 --> 00:09:01,120 Speaker 1: never underestimate them the power of freedom, right, and the 146 00:09:01,200 --> 00:09:05,240 Speaker 1: power of liberation. And that's what that's what we saw 147 00:09:05,400 --> 00:09:11,559 Speaker 1: and that's what we experienced. We saw. We saw women celebrating, um, 148 00:09:11,640 --> 00:09:17,079 Speaker 1: their voices being liberated, their platform being liberated. They're they're 149 00:09:17,440 --> 00:09:23,440 Speaker 1: um uh, they're calling now um being front and center 150 00:09:23,720 --> 00:09:27,120 Speaker 1: by them and for them, and so you know, yeah, 151 00:09:27,160 --> 00:09:31,240 Speaker 1: it was it was really really exciting, and I think, yeah, 152 00:09:31,360 --> 00:09:33,520 Speaker 1: thank you, and I think, but I think what's important 153 00:09:33,520 --> 00:09:36,760 Speaker 1: now is that we don't stop at the celebration there 154 00:09:36,800 --> 00:09:40,200 Speaker 1: you go, right, you know, the felt the celebration was 155 00:09:40,280 --> 00:09:44,160 Speaker 1: just was just the ticket for admissions. And then I 156 00:09:44,200 --> 00:09:46,080 Speaker 1: got there from you though you you're not a guy. 157 00:09:46,160 --> 00:09:48,600 Speaker 1: You know, you're not a celebrator. You know, you're like, Okay, 158 00:09:48,920 --> 00:09:51,880 Speaker 1: let's okay, let's put down the champagne glasses. We got 159 00:09:51,880 --> 00:09:54,800 Speaker 1: work to do, exactly a lot of work to do 160 00:09:54,840 --> 00:09:58,800 Speaker 1: it because a visionary I know, we're about to run 161 00:09:58,800 --> 00:10:00,720 Speaker 1: down town this first bird. But I want to mention 162 00:10:00,760 --> 00:10:03,520 Speaker 1: the fact that Sundown you have four brands, that you 163 00:10:03,600 --> 00:10:07,199 Speaker 1: are the CEO or the Sundown Sun Sun Dial brand, 164 00:10:07,240 --> 00:10:10,960 Speaker 1: which is Shade Marsha Nubian Heritage Madam C. J. Walker 165 00:10:11,320 --> 00:10:16,440 Speaker 1: and as that Nicaeo, Makael Heritage, and these are brands 166 00:10:16,520 --> 00:10:19,080 Speaker 1: that that you are are right Like you said, I 167 00:10:19,120 --> 00:10:20,920 Speaker 1: don't know how they talk me to keep running this 168 00:10:21,000 --> 00:10:24,720 Speaker 1: company but because but but that's your vision though. I 169 00:10:24,760 --> 00:10:27,839 Speaker 1: know why you're still there because it's like you know, 170 00:10:28,120 --> 00:10:32,199 Speaker 1: you have, you know exactly the vision, how they emotionally 171 00:10:32,240 --> 00:10:34,920 Speaker 1: touch people and watching you communicate, that's why I'm so 172 00:10:34,960 --> 00:10:37,199 Speaker 1: happy before the interview I got to see you live 173 00:10:37,640 --> 00:10:40,600 Speaker 1: because you are I'm just gonna keep complimenting you, my friend. 174 00:10:40,960 --> 00:10:45,840 Speaker 1: You are a special special talent man. You understand the 175 00:10:45,920 --> 00:10:49,320 Speaker 1: value of community. Of community, you're the understand the value 176 00:10:49,360 --> 00:10:51,440 Speaker 1: of unity. And when we come back, I want you 177 00:10:51,480 --> 00:10:55,200 Speaker 1: to talk about that one hundred million dollar UH fund 178 00:10:55,280 --> 00:10:58,960 Speaker 1: for for women to enter into entrepreneurship and the growth 179 00:10:59,000 --> 00:11:01,960 Speaker 1: from sixteen thous and women to two hundred thousand that 180 00:11:02,040 --> 00:11:05,400 Speaker 1: you talked about the d C because they're going nowhere. 181 00:11:06,520 --> 00:11:11,600 Speaker 1: He's amazing. Hi, Welcome back to Money Making Conversations. I'm 182 00:11:11,640 --> 00:11:13,760 Speaker 1: your host, Ram Sean McDonald on the phone, got the 183 00:11:13,800 --> 00:11:18,360 Speaker 1: CEO and executive chairman of Sundown Brands, the founder and 184 00:11:18,480 --> 00:11:24,120 Speaker 1: chairman of ess Ventures, which includes Essence magazine and Essence Festival. 185 00:11:24,720 --> 00:11:28,480 Speaker 1: Are you still there? Mr Dennis? Right here? Good? Before 186 00:11:28,240 --> 00:11:29,920 Speaker 1: I Before I go into first I want to talk 187 00:11:29,920 --> 00:11:32,040 Speaker 1: about a couple of things. They really caught my eye, 188 00:11:32,679 --> 00:11:34,839 Speaker 1: my ear when I was watching you speak in d C. 189 00:11:35,360 --> 00:11:38,880 Speaker 1: It was a program called New Voices for Women of 190 00:11:39,000 --> 00:11:43,680 Speaker 1: Entrepreneurship Opportunities for women of color. Can you expound on that. Yeah. 191 00:11:43,880 --> 00:11:47,120 Speaker 1: So one of the one of the things that leave 192 00:11:47,520 --> 00:11:51,080 Speaker 1: UM found this we've been building UH the Sun Dial 193 00:11:51,160 --> 00:11:54,719 Speaker 1: business has been and you know this as well as 194 00:11:54,720 --> 00:11:58,439 Speaker 1: probably every single one of your listeners, the challenges that 195 00:11:58,520 --> 00:12:03,840 Speaker 1: we have as entrepreneurs of color in raising capital and 196 00:12:03,960 --> 00:12:08,680 Speaker 1: the disparity within which UM we have access to capital. 197 00:12:09,160 --> 00:12:13,319 Speaker 1: And so as we've become more and more UM, as 198 00:12:13,360 --> 00:12:15,560 Speaker 1: we've grown more and more and they become more and 199 00:12:15,559 --> 00:12:19,440 Speaker 1: more successful, our model has been what we call community commerce, 200 00:12:19,480 --> 00:12:24,160 Speaker 1: and that is reinvesting your profits where you make your profits. 201 00:12:24,280 --> 00:12:27,520 Speaker 1: So we make our profits in in in in UH 202 00:12:27,679 --> 00:12:31,600 Speaker 1: in black communities around the globe. And so what we 203 00:12:31,760 --> 00:12:36,200 Speaker 1: do is we invest back in those communities. UH with 204 00:12:36,200 --> 00:12:39,480 Speaker 1: with with with with the profits that we make and 205 00:12:39,520 --> 00:12:45,120 Speaker 1: so UM understanding the challenges of building a business, UH 206 00:12:45,320 --> 00:12:49,200 Speaker 1: just being an entrepreneur than understanding the challenges of being 207 00:12:49,400 --> 00:12:54,000 Speaker 1: a black entrepreneurs and understanding the challenges that go beyond that, 208 00:12:54,080 --> 00:12:58,000 Speaker 1: for for for women of color entrepreneurs who have even 209 00:12:58,120 --> 00:13:03,080 Speaker 1: less access to capital. Um, we decided that we would 210 00:13:03,280 --> 00:13:06,679 Speaker 1: we would put a fund together. UM. Partners with the 211 00:13:06,800 --> 00:13:09,360 Speaker 1: Unity are on this. Put a fund together. I'm a 212 00:13:09,400 --> 00:13:13,440 Speaker 1: million dollars fund to invest in women of color entrepreneurs 213 00:13:13,480 --> 00:13:17,480 Speaker 1: because we're never going to have the economic stability that 214 00:13:17,559 --> 00:13:20,120 Speaker 1: we need in our communities when the women in our 215 00:13:20,200 --> 00:13:24,480 Speaker 1: communities aren't economically independent now, and so we want to 216 00:13:24,760 --> 00:13:26,600 Speaker 1: I'm sorry. And then when I would say that the 217 00:13:26,600 --> 00:13:28,680 Speaker 1: first thing that people gonna go it's just gonna be 218 00:13:28,679 --> 00:13:31,880 Speaker 1: a shock tank type participation. How does one and it 219 00:13:31,960 --> 00:13:34,680 Speaker 1: maybe early in the stage of conversation here, how would 220 00:13:34,720 --> 00:13:41,199 Speaker 1: one be able to become a participant? Yeah, so um, 221 00:13:41,240 --> 00:13:44,160 Speaker 1: it is early. Um. But what we're now doing is 222 00:13:44,160 --> 00:13:49,800 Speaker 1: saying go to the New Voices Fund, the New Voices 223 00:13:49,880 --> 00:13:55,560 Speaker 1: Fund dot com and you can submit your information there. Um. 224 00:13:55,760 --> 00:13:59,920 Speaker 1: We're gathering that information now. People are submitting their idea 225 00:14:00,280 --> 00:14:06,160 Speaker 1: business plans there. Um. Uh there their pitstet and then 226 00:14:06,400 --> 00:14:11,079 Speaker 1: those men get reviewed. Um. We have not officially um, 227 00:14:11,280 --> 00:14:14,720 Speaker 1: launched the launched yet, but it's good to to to 228 00:14:14,880 --> 00:14:18,320 Speaker 1: get uh your information and ahead of time, UM, and 229 00:14:18,360 --> 00:14:22,080 Speaker 1: then we'll start evaluating those and reaching out UM to 230 00:14:22,240 --> 00:14:26,760 Speaker 1: those to those that have presented plans that are interesting. 231 00:14:27,120 --> 00:14:31,960 Speaker 1: You know, our key focus is is your business UM 232 00:14:31,960 --> 00:14:36,120 Speaker 1: going to be a profitable business? Right UM? And then 233 00:14:36,760 --> 00:14:39,920 Speaker 1: so you start there, but also what is this contribution 234 00:14:40,000 --> 00:14:43,000 Speaker 1: back to our communities? What is this contribution back to 235 00:14:43,040 --> 00:14:48,000 Speaker 1: our society as it moving how's the moving us forward? Right? 236 00:14:48,080 --> 00:14:51,240 Speaker 1: Because it's not just about being able to create a 237 00:14:51,240 --> 00:14:55,120 Speaker 1: business that enriches oneself. It's about being able to create 238 00:14:55,160 --> 00:14:58,840 Speaker 1: a business and enriches our community. And so that's that's 239 00:14:58,920 --> 00:15:04,440 Speaker 1: the leminary criteria that we're that we're evaluating UM and 240 00:15:04,600 --> 00:15:09,280 Speaker 1: you know, it's amazing to see just how many talented 241 00:15:10,120 --> 00:15:14,680 Speaker 1: UM UH women of color entrepreneurs there are out there 242 00:15:14,720 --> 00:15:18,040 Speaker 1: when incredible businesses they're running, UM and to be in 243 00:15:18,040 --> 00:15:21,200 Speaker 1: a position to help them alleviate some of the some 244 00:15:21,280 --> 00:15:23,760 Speaker 1: of the challenges because for us, it's not just about 245 00:15:23,760 --> 00:15:26,680 Speaker 1: providing capital. I mean, we all know that capital is important, 246 00:15:26,960 --> 00:15:31,880 Speaker 1: but equally important is access access to market, to access 247 00:15:31,920 --> 00:15:35,720 Speaker 1: to business information. You know, Richard, That's why That's why 248 00:15:35,760 --> 00:15:38,160 Speaker 1: I created money making conversations, you know, because in the 249 00:15:38,200 --> 00:15:40,840 Speaker 1: fact that it's about information, and you're so right, you know, 250 00:15:40,840 --> 00:15:45,760 Speaker 1: I'm information, you money because I'm trying to just pret marriage. 251 00:15:45,840 --> 00:15:48,480 Speaker 1: It's great, because trying to connect the dots. Because but 252 00:15:48,560 --> 00:15:50,840 Speaker 1: I don't want to have happened this time around. It's 253 00:15:50,880 --> 00:15:54,280 Speaker 1: for the the African American community or the community of 254 00:15:54,320 --> 00:15:56,440 Speaker 1: color to be left out. You know, we've been We've 255 00:15:56,440 --> 00:15:59,640 Speaker 1: been left out of Silicon valid you know, supposedly, we've 256 00:15:59,640 --> 00:16:02,920 Speaker 1: been left out of technology. Supposedly. Now we have a 257 00:16:03,440 --> 00:16:05,960 Speaker 1: very powerful eighteen to thirty or four. They call it 258 00:16:06,000 --> 00:16:09,920 Speaker 1: the entrepreneurship generation. And I realized that if I don't, 259 00:16:10,000 --> 00:16:12,960 Speaker 1: it's my responsibility at this point in life to like 260 00:16:13,000 --> 00:16:15,320 Speaker 1: you said, what do you get back? What is your legacy? 261 00:16:15,480 --> 00:16:17,920 Speaker 1: My legacy is to get back and to educate. And 262 00:16:17,960 --> 00:16:20,520 Speaker 1: to have you on this show is important because you're 263 00:16:20,560 --> 00:16:23,280 Speaker 1: doing exactly what I need in my life right now. 264 00:16:23,680 --> 00:16:25,760 Speaker 1: When I when I when this goes out on hbc 265 00:16:25,920 --> 00:16:29,080 Speaker 1: U campuses, when it goes out on our Alreadio podcast, 266 00:16:29,480 --> 00:16:31,200 Speaker 1: I want to let you know that I am a 267 00:16:31,240 --> 00:16:34,280 Speaker 1: soldier in your calls. So we just keep in the loop. 268 00:16:34,520 --> 00:16:35,880 Speaker 1: You know if you have banners that need to be 269 00:16:35,920 --> 00:16:38,880 Speaker 1: posted of over seven hundred thousands of social media follows 270 00:16:38,880 --> 00:16:41,040 Speaker 1: on Facebook, you know, you know I have a fan 271 00:16:41,120 --> 00:16:44,760 Speaker 1: club or a quarter a million. I have no problem 272 00:16:44,800 --> 00:16:47,880 Speaker 1: trying to get this information out because it's important to 273 00:16:48,000 --> 00:16:53,280 Speaker 1: have information that nobody knows about. It's not information at all, exactly, 274 00:16:54,680 --> 00:16:56,520 Speaker 1: and that's why you gotta keep winning. Now, let's bring 275 00:16:56,560 --> 00:16:58,840 Speaker 1: down a little information about some of that you told me. 276 00:16:59,760 --> 00:17:01,560 Speaker 1: I like he was talking to me personally and d C, 277 00:17:01,720 --> 00:17:06,040 Speaker 1: I'm sorry, but you were talking about growing the community 278 00:17:06,600 --> 00:17:10,399 Speaker 1: in Africa. You know, the above their poverty line. You know, 279 00:17:10,840 --> 00:17:13,719 Speaker 1: what is the goal there? And and we all know 280 00:17:13,840 --> 00:17:16,560 Speaker 1: that you have a poverty line living below that, that's 281 00:17:16,600 --> 00:17:19,159 Speaker 1: my name living. So what is the mission there? And 282 00:17:19,359 --> 00:17:22,359 Speaker 1: what is the plan that we're talked about? The voting? 283 00:17:22,480 --> 00:17:25,359 Speaker 1: The new voices program here that you you developing with 284 00:17:25,359 --> 00:17:27,719 Speaker 1: a hundred million is at the early stages. But you 285 00:17:27,760 --> 00:17:30,920 Speaker 1: can't go to the website and start feeling out your applications. 286 00:17:31,080 --> 00:17:36,720 Speaker 1: What about this new this program that you're developing over there. Yeah. 287 00:17:36,760 --> 00:17:40,120 Speaker 1: So so, as I said earlier, our business model is 288 00:17:40,480 --> 00:17:43,879 Speaker 1: called community commerce, right, and it's the philosophy that you 289 00:17:44,000 --> 00:17:48,000 Speaker 1: invest your process where you make your profits are are 290 00:17:48,880 --> 00:17:51,080 Speaker 1: one of our you know, shape better is a big, 291 00:17:51,119 --> 00:17:54,280 Speaker 1: big part of our of our brand is the brand 292 00:17:55,040 --> 00:18:00,920 Speaker 1: and uh it is it is harvested by a very 293 00:18:01,000 --> 00:18:04,040 Speaker 1: very poor women in Africa. And so when we started 294 00:18:04,080 --> 00:18:08,600 Speaker 1: this this this um this business UM my grandmother was 295 00:18:08,640 --> 00:18:13,439 Speaker 1: one of those women um uh that was harvesting local 296 00:18:13,480 --> 00:18:17,080 Speaker 1: produce and turning them into the products. And so what 297 00:18:17,119 --> 00:18:19,240 Speaker 1: we wanted to do is to move women like my 298 00:18:19,320 --> 00:18:22,919 Speaker 1: grandmother up the value change so that they're not just 299 00:18:23,040 --> 00:18:26,840 Speaker 1: gathering nuts and selling nuts for pennies um, but that 300 00:18:26,880 --> 00:18:30,680 Speaker 1: they're actually able to create products out of that that 301 00:18:30,880 --> 00:18:34,120 Speaker 1: can sell out a higher dollar value, which then helped 302 00:18:34,160 --> 00:18:39,439 Speaker 1: them right rise above the um the poverty cycles that 303 00:18:39,520 --> 00:18:42,360 Speaker 1: persist in those in those communities. And by the way, 304 00:18:42,840 --> 00:18:45,840 Speaker 1: um I always want to point out to people that 305 00:18:46,200 --> 00:18:51,240 Speaker 1: even though we live in the wealthiest country on the planet, 306 00:18:51,920 --> 00:18:56,760 Speaker 1: there are still there are still millions of young children 307 00:18:56,800 --> 00:18:59,400 Speaker 1: in this country that go to bed hungry every night 308 00:19:00,000 --> 00:19:03,840 Speaker 1: of the school hungry every day. Right, So, so poverty 309 00:19:04,040 --> 00:19:09,119 Speaker 1: is not limited to um to Africa alone. In our communities, 310 00:19:09,200 --> 00:19:13,120 Speaker 1: we have poverty right here and so so that we're 311 00:19:13,160 --> 00:19:17,439 Speaker 1: trying to solve those problems holistically with the New Voice 312 00:19:17,480 --> 00:19:22,119 Speaker 1: is fund to create uh generational wealth or women of 313 00:19:22,240 --> 00:19:25,920 Speaker 1: color here. But then also with UM with our community 314 00:19:25,960 --> 00:19:30,600 Speaker 1: commerce programs in Africa to provide those women an opportunity 315 00:19:30,760 --> 00:19:34,720 Speaker 1: to create value added products that we can then sell 316 00:19:34,880 --> 00:19:39,480 Speaker 1: here and reinvest back into them so that they too 317 00:19:39,520 --> 00:19:42,560 Speaker 1: can rise above poverty. So what we now have is 318 00:19:42,600 --> 00:19:46,800 Speaker 1: about sixteen thousand women that are currently impacted by this 319 00:19:47,240 --> 00:19:49,840 Speaker 1: by this effort, and we're looking to scale that to 320 00:19:49,960 --> 00:19:56,359 Speaker 1: two hundred thousand over the next year. Yeah, two hundred thousand. Um, 321 00:19:56,359 --> 00:19:58,480 Speaker 1: thank you man, thank you. But you know, it's also 322 00:19:58,520 --> 00:20:01,560 Speaker 1: congratulations to your listener. They're the ones that buy our products. 323 00:20:01,560 --> 00:20:04,840 Speaker 1: They're the ones that enable us to make these investments, 324 00:20:04,880 --> 00:20:07,359 Speaker 1: and they're the ones that I think you need to 325 00:20:07,440 --> 00:20:11,800 Speaker 1: hold other companies accountable so that they're investing their profits 326 00:20:11,840 --> 00:20:14,400 Speaker 1: back where they're making their profits right, and they're making 327 00:20:14,400 --> 00:20:18,080 Speaker 1: their profits in our community. So UM. So that's that's 328 00:20:18,200 --> 00:20:22,399 Speaker 1: that's what the Community Commerce program is. Amazing. Thing about 329 00:20:22,400 --> 00:20:25,919 Speaker 1: this rich is that you keep everything as a team. 330 00:20:26,000 --> 00:20:28,720 Speaker 1: You know, you know, I make a product, you buy 331 00:20:28,800 --> 00:20:32,560 Speaker 1: the product, I reinvest. That's a team effort exactly. That's 332 00:20:32,600 --> 00:20:35,439 Speaker 1: that's a three sixty plan and that's why you win. Eat. 333 00:20:35,800 --> 00:20:37,480 Speaker 1: You know you you got a three sixty plan with 334 00:20:37,600 --> 00:20:40,960 Speaker 1: Ess magazine. You got the three six plan with Ess Festival, 335 00:20:41,000 --> 00:20:44,119 Speaker 1: with five thousand people attend that every year. You know 336 00:20:44,440 --> 00:20:47,359 Speaker 1: you have a three sixty plan with Sundal Brands. You 337 00:20:47,440 --> 00:20:49,399 Speaker 1: keep giving back. Man, I want to thank you for 338 00:20:49,400 --> 00:20:53,280 Speaker 1: coming on my show. Well, thank thank you for having it. 339 00:20:53,640 --> 00:20:55,359 Speaker 1: And we have to stay in touch, Rich, We gotta 340 00:20:55,359 --> 00:20:57,600 Speaker 1: stay in touch. But man, do it. Let's do it. Man. 341 00:20:57,800 --> 00:21:00,320 Speaker 1: Listening It makes us a smarter, more connected people. 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