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Speaker 1: Hello, and welcome to Savor Protection of I Heart Radio.

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Speaker 1: I'm any Rest and I'm Lauren vogel Bomb, and today

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Speaker 1: we have a Savored side dish for you about weird

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Speaker 1: holiday food marketing campaigns. Yeah. I think that's that's accurate,

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Speaker 1: because we were discussing what can we do for for

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Speaker 1: some more of these side dishes, and I, for some

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Speaker 1: reason have absorbed all of this knowledge about these campaigns,

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Speaker 1: these food campaigns around holidays, and yea, honestly one of

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Speaker 1: them in here had me in tears when I was

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Speaker 1: describing it to Lauren yesterday. So yeah, it seemed right, Yeah,

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Speaker 1: I I was, I was like, I don't know, Like,

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Speaker 1: do you have any ideas, Annie? And then she just

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Speaker 1: started rattling off all of these bizarre things, and like

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Speaker 1: I was like, I'm I'm googling these right now, and

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Speaker 1: we we we there are many laughs were had, and

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Speaker 1: so we just wanted to bring a little bit of

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Speaker 1: that holiday joy to you guys, more holiday consumerist joy, yes,

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Speaker 1: because I bet you're all on the same page as

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Speaker 1: us where you get some kind of morbid fascination isn't

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Speaker 1: quite the right term, but there's just something about these campaigns,

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Speaker 1: these companies try, which none of them are currently sponsors

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Speaker 1: by the way, No, no, certainly not where you're just

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Speaker 1: there's something about it where you can't look away. Yeah,

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Speaker 1: I can't look away. It's sort of it's sort of

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Speaker 1: glorious and it's pandering m h. Indeed, and it happens

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Speaker 1: every year. It happens every year. Yeah, there are so

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Speaker 1: many because we have an idea sheet just for these shorts,

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Speaker 1: and most of it is like have you heard about

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Speaker 1: what Taco Bell is? Um? So I think we could

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Speaker 1: have a whole mini series. I'm just what is Taco

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Speaker 1: Bell doing? But yeah, we're just going to run through

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Speaker 1: some of them pretty quickly. I would love to hear

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Speaker 1: your thoughts, listeners, uh, and if we miss them, because

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Speaker 1: I know there's a bunch of things. I always trying

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Speaker 1: to remember there was one purse food purse idea. I

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Speaker 1: couldn't find it, alright, Well yeah, yeah, yeah, we can

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Speaker 1: always we can always do more of these. Yes, all right,

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Speaker 1: but let's let's get started, and I want to start

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Speaker 1: off coming in hot with mountain dew fruit quake fruit

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Speaker 1: quake fruit quake. Yeah, this is holiday flavor of mountain

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Speaker 1: dew for those of us who have wanted to combine

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Speaker 1: the much beloved fruitcake flavor with that of Mountain Dew.

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Speaker 1: H My favorite thing about this, my very favorite thing

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Speaker 1: about this, Lauren, is that well, for the can is

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Speaker 1: appropriately in your face. For one, it's like the holidays

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Speaker 1: but extreme. But my favorite thing is the descriptor of

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Speaker 1: the drink from the company is quote, celebrate this season

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Speaker 1: with a blast of artificial fruitcake flavor. This is Okay,

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Speaker 1: this is brilliant on so many multiple levels. Um uh

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Speaker 1: do you do you want to do you want to

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Speaker 1: read like the full marketing quote? Yes, I would love to. Okay, alright,

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Speaker 1: so so so this is this is a bit um

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Speaker 1: that a an actual representative of the actual Mountain Dew brand,

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Speaker 1: um said to a writer for Food and Wine magazine. Yes,

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Speaker 1: here we go. Okay, Mountain Dew is back with a

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Speaker 1: holiday hottake. We're making fruitcake cool again. Fruitcake has long

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Speaker 1: been known as the holiday dessert no one actually wants

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Speaker 1: to touch, let alone eat. Mountain Dew is changing that.

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Speaker 1: We're making everyone's holiday dreams come true by swapping the

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Speaker 1: data dessert with a tastier treat. Okay, yeah, alright, um,

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Speaker 1: there are so this is This is exciting on so

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Speaker 1: many levels because, first of all, yes, like, if you

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Speaker 1: have not seen this packaging out in the wild, go

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Speaker 1: look up the packaging, because um it, it's got like

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Speaker 1: this monster truck but the wheels are fruitcakes and it's

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Speaker 1: like rolling over a gingerbread house or something, and um

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Speaker 1: and it reminds me of if you guys are familiar

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Speaker 1: with the film Scrooged with Bill Murray, um one of

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Speaker 1: my personal favorite holiday movies because it's bonkers. Um. But

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Speaker 1: like in the beginning of the film, there's this part

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Speaker 1: where Bill Murray is Scrooge, as the Scrooge character is

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Speaker 1: like a TV executive and and he's going, Okay, I

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Speaker 1: see your like nice masterpiece theater family special that we

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Speaker 1: could run, but what if we did this other one?

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Speaker 1: And the trailer that he shows his team is like

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Speaker 1: the one of the elves are terrorists and everything's exploding

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Speaker 1: war at the North Pole Praier, like the machine guns explosions,

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Speaker 1: And that's what this reminds me of. I think that's

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Speaker 1: exactly on point, Lauren, exactly. I think it's what they

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Speaker 1: were going for. Yes, I want we need to do

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Speaker 1: a history of how Mountain Dew became like this, like

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Speaker 1: monster truck in a in a drink. It's I bet,

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Speaker 1: I bet that the brand story of Mountain Dew is

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Speaker 1: either incredible and fascinating or the most placidly dull story

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Speaker 1: you've ever heard in your life, and nothing in between. Agreed,

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Speaker 1: agreed um, So look forward to that future episode. I

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Speaker 1: didn't want to mention this is not the first time

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Speaker 1: Mountain Dew has done this, and it won't be the last.

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Speaker 1: So here's a quite a quote from Taste of Home.

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Speaker 1: Past Mountain Dew holiday flavors have included Mountain Dew Holiday

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Speaker 1: Brew with cherry flavored, code Red, Mountain Dew Merry mash

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Speaker 1: up with cranberry pomegranate, and Mountain Dew Gingerbread Snapped with

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Speaker 1: a gingerbread flavor snapped like it's implying that your drink

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Speaker 1: might murder you. Happy Holidays. Indeed. Also, I feel like

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Speaker 1: the fruitcake has been really inappropriately disked um in a

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Speaker 1: number of places, but specifically by Mountain Dew. Now, so

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Speaker 1: because there there, I was thinking about this last night.

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Speaker 1: They're a little email. They sit here. Doesn't make sense

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Speaker 1: because they both imply like we're making fruitcake cool again.

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Speaker 1: But then they say it's like Ross, it's never been

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Speaker 1: cool exactly, like get your messaging straight, Mountain du um

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Speaker 1: down a fruitcake episode. Anyway, Okay, great, great, check it out,

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Speaker 1: but moving on, moving on, but not moving away from

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Speaker 1: the soda category. Yes, okay, this one's caused quite a

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Speaker 1: stir because we're talking about pilk. Um, which if you

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Speaker 1: don't know, then I'm impressed because it has really caught

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Speaker 1: our national attention. Um, it's not a new thing. But

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Speaker 1: pepsi debut a commercial, I believe in December one. They

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Speaker 1: debut two commercials, but the one that got everybody's intention

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Speaker 1: featured Lindsay Lohan drinking pepsi mixed with milk called pilk

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Speaker 1: that she said was very naughty. Um. And here we are.

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Speaker 1: Yeah yeah, so okay, um, this is this is not right.

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Speaker 1: This is not a new thing. And I will say

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Speaker 1: that in like soda shops, and especially like soda shops

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Speaker 1: of your um, mixing a soda with some kind of

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Speaker 1: cream element. I mean, that's what an ice cream float is, um.

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Speaker 1: You know. So it's it's not super uncommon, but a

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Speaker 1: the word pilk is terrible. It's one of the worst

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Speaker 1: words I think I've ever heard in my life. UM,

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Speaker 1: and I've gone out of my way to find bad

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Speaker 1: sounding words before, like this is sort of a hobby

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Speaker 1: of mine. UM. And also like the recipes for this

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Speaker 1: like all seemed to involve what to me sounds like

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Speaker 1: a really horrifying amount of milk. They're like they're like,

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Speaker 1: get a glass with ice, fill it half with whole milk,

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Speaker 1: and then half with pepsi. And I'm like, that does

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Speaker 1: not sound like it sounds like a really bad plan.

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Speaker 1: Like maybe it's because I'm slightly lactose intolerant, but like heck,

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Speaker 1: just heck and heck okay, but but so beyond that,

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Speaker 1: this has become a little bit of a cultural phenomenon.

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Speaker 1: It has. It really very quickly did because the headlines,

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Speaker 1: the headlines I found when I was doing like a

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Speaker 1: brief just research session on this, like mostly, welly does pepsi?

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Speaker 1: Ada's what's ungodly nating? Has pepsied on um? And my

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Speaker 1: biggest I mean that was my biggest takeaway. My immediate

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Speaker 1: reaction was like pepsi because I'm that annoying person. Well yeah, yeah,

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Speaker 1: being that we and I mean you grew up around

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Speaker 1: the Atlanta area, so so it is actually sort of

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Speaker 1: difficult to find pepsi products in Atlanta because Coca Cola

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Speaker 1: is headquartered here, and it's a whole thing. Yeah, it's

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Speaker 1: a whole like actual licensing thing. Yeah. Um but of

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Speaker 1: course pilk of course, I guess took off on TikTok,

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Speaker 1: with users racking up millions of us for trying it,

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Speaker 1: over forty million cumulative as we're recording this. Um. And

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Speaker 1: it's a spin on a thing called a dirty soda

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Speaker 1: that I guess has been pretty popular on TikTok for

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Speaker 1: a while. It's also a thing outside TikTok, but has

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Speaker 1: been popular on TikTok for a while. Other episode in

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Speaker 1: the future. Um, but I will say many people did

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Speaker 1: like it, like it wasn't all like gross. A lot

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Speaker 1: of people were like, oh okay, um sure yeah. And

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Speaker 1: I would add in here as part of that. Always

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Speaker 1: important to remember what seems strange to you is product

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Speaker 1: of your own cultural experiences in history. Because reaction to this,

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Speaker 1: Drake did draw online backlash. Because there is a popular

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Speaker 1: version of something similar to this, It's usually made with

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Speaker 1: something more citrusy as opposed to pepsi, like a seven

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Speaker 1: up or something um in South Asia, So okay, you know,

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Speaker 1: keep that in mind. Even pilk, pepsi and milk isn't

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Speaker 1: no in early post about how delicious it was was

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Speaker 1: put up on Unpopular Opinions the Unpopular Opinions subpreddit and

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Speaker 1: it got sixteen thousand up posts. Um. It goes back

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Speaker 1: to it at least the seventies and the United States

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Speaker 1: when it was featured on an eisode of la Vernon Shirley,

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Speaker 1: which you can watch the clip it was like drinking

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Speaker 1: pepsi and milk out of a milk bucket. Uh. And also, yeah,

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Speaker 1: the company wants us to do this and then put

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Speaker 1: the hashtag pilk and cookies. So you know, maybe that word.

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Speaker 1: I love that. It's the word that gets you, that

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Speaker 1: feels so on brand for you. It really does, Like

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Speaker 1: I like, I'm totally with you on the on the

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Speaker 1: like you know, it only sounds strange to you if

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Speaker 1: you've never encountered like a like an Italian cream soda

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Speaker 1: or something like that, like like the product itself. I'm like,

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Speaker 1: of course I would try that, I'd try basically anything, um,

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Speaker 1: but the word phil. I would have loved to have

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Speaker 1: been in that marketing meeting where they suggested that name

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Speaker 1: came up because I met there was like a pretty

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Speaker 1: long silence where everybody was trying to calculate, Yeah, this

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Speaker 1: is either everyone's going to be talking about it or

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Speaker 1: it's going to be such an embarrassment for us, or yeah,

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Speaker 1: I mean both. I think they were probably going for both,

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Speaker 1: to be honest. I mean also like there's not I

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Speaker 1: mean like Mepsi is a lot funnier, Yeah, but in

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Speaker 1: like less of a catchy way. I think, Yeah, Phil Well, um,

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Speaker 1: moving on but still staying in the soda category. Um.

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Speaker 1: Once I realized that we had two soda entries, I

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Speaker 1: had to look up what one of my favorite goofy

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Speaker 1: smaller soda brands was up to this holiday season, because

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Speaker 1: Jones Soda Company has been doing holiday flavor packs for

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Speaker 1: a number of years. Um, and they have done in

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Speaker 1: the past some really wacky flavor some like kind of

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Speaker 1: like jellybelly level flavors. They're like, oh, man, here's our

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Speaker 1: pack with like a turkey soda and a Brussels sprout

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Speaker 1: soda and a gravy soda, and um those we're bad.

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Speaker 1: It did not taste good. I don't think that was

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Speaker 1: the point though. Um it was the novelty. What they

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Speaker 1: have for us this year, um is a is holiday

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Speaker 1: packs of soda flavors that already exist, but themed um

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Speaker 1: in in the names and the and the bottle art

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Speaker 1: after some favorite holiday movie films. Yeah. So, so we've

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Speaker 1: got things like the Red Nose Strawberry Lime soda, Uh,

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Speaker 1: Yippy Kaye Cola, Yeah, Nightmare Before Cream soda, UM, the

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Speaker 1: Filthy Animal Sour Mango melon soda, the Ba Humbug Berry

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Speaker 1: Lemonade soda, and possibly my favorite one, which is uh

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Speaker 1: and I hope I don't blow my mic doing this.

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Speaker 1: The Kevin Orange and Cream soda. Brilliant, brilliant. I love it.

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Speaker 1: I love you know. I love a good pun or

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Speaker 1: a fun like food name that we can relate to

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Speaker 1: pop culture stuff. Yeah. Yeah, so I was super charmed

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Speaker 1: by this, Like I'm just like, oh, you guys in

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Speaker 1: the in the in the label art is super cute.

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Speaker 1: It's they make if you're into drinking sodas. They do

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Speaker 1: make some tasty ones. So okay, okay to check it out. Okay,

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Speaker 1: and we've got one more for you. Um but we

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Speaker 1: just had a short off my discussion and we're going

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Speaker 1: to save the rest for a sequel side dish, because

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Speaker 1: we have too much to talk about with one of them.

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Speaker 1: Which can I spoil it? Is it cool if I

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Speaker 1: spoil it? Just so that everyone, because I assume that

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Speaker 1: anyone who's been paying attention to these is going to

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Speaker 1: immediately right in and be like, you did not talk

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Speaker 1: about ranch on a branch? Yes, which is the one

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Speaker 1: that brought me to tears when I was describing it

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Speaker 1: to Lauren. Yes, Um, if you have not heard of it,

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Speaker 1: just sit with that for a second. Yeah, please don't

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Speaker 1: look it up. Let us let us do the purveyor

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Speaker 1: of knowledge for this one and then look it up. Yeah. Yeah, okay,

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Speaker 1: but our last one for today is still within the

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Speaker 1: beverage category. Yes, because we could not well I could

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Speaker 1: not not talk about the Miller like Christmas Tree. Miller

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Speaker 1: like Christmas Tree. Yes, as always drink responsibly, Yes, but

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Speaker 1: this one made deadlines. I think in November. I got

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Speaker 1: wind of it pretty early. Okay, So so this is

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Speaker 1: not like a This isn't isn't like a like a

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Speaker 1: bottle tree, which is a thing that I've seen before,

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Speaker 1: you know, like like people like like create a bottle

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Speaker 1: stand is order in the shape of a Christmas tree

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Speaker 1: with their favorite alcoholic beverage or other beverage. I suppose,

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Speaker 1: but it's usually alcohol. Um, this is not that. This

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Speaker 1: is a little bit more intricate. Oh it is, Laura,

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Speaker 1: O it is. Uh here's a quote from the company. Uh.

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Speaker 1: So this is a quote fully functioning tree stand designed

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Speaker 1: to fit perfectly around a quarter barrel keg of Miller liked. So, okay,

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Speaker 1: if you look it up, it's a it's a Christmas tree,

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Speaker 1: and then there's kind of a box thing and then

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Speaker 1: there's a keg and the spout is meant to come

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Speaker 1: out kind of like you're tamping the Christmas tree. Oh

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Speaker 1: like holiday cheer. Okay, alright, so so it's sort of

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Speaker 1: like it's sort of like meant to be like a

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Speaker 1: pine trees were maple trees filled with beer, I believe.

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Speaker 1: So okay, okay, all right, if there's a lot to

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Speaker 1: unpack there, but there's sure. I like the readiness with

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Speaker 1: which you were willing to say, yes, that's exactly what

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Speaker 1: it's supposed to. Well. I spent a lot of time

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Speaker 1: mulling over what this could be, um, and so I

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Speaker 1: have many others. I here's the quote from Food Wine

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Speaker 1: Practically speaking, it's a large box with a tree stand

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Speaker 1: designed to hold a five ft tree weighed up to

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Speaker 1: fifty pounds on top, and room for a quarter barrel

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Speaker 1: keg which holds the equivalent of about eighty three bottled

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Speaker 1: beers and ice bucket and ice bucket underneath. Finally, a

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Speaker 1: hole in the top of the box allows the taps

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Speaker 1: spout to fit through, so revelers can pour a beer

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Speaker 1: right next to the tree. Huh. I have many questions,

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Speaker 1: and I just why is one of them. I feel

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Speaker 1: like it's a disaster waiting to happen, and then, you know,

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Speaker 1: I can't imagine having people over and being like, just

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Speaker 1: get your mirror. Yeah, just go to the tree and

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Speaker 1: get you don't knock it over, please. Yeah. That's that's

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Speaker 1: my that's my primary like I feel I feel like

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Speaker 1: right like rising a tree up off the ground and

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Speaker 1: then inviting people who are drinking to interact with it. Yeah,

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Speaker 1: is um foolhardy? Fool hardy is the word I'm going

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Speaker 1: to go with, Yes, um, but also so festive um

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Speaker 1: and Miller Lite Why why? Miller Lte specifically is part

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Speaker 1: of the why question that I have because I'm not

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Speaker 1: I'm not seeing a very clear like with the rest

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Speaker 1: of these, I can see a very clear brand thread line. Wow.

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Speaker 1: I will say this is not the first time Miller

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Speaker 1: Lte has ventured into the holiday spirit, and a couple

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Speaker 1: of years ago, I believe debut ornament, which I have

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Speaker 1: even more questions about. But there were these ornaments that

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Speaker 1: had beer in them, and you put them on the

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Speaker 1: tree and I guess you just take them off of

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Speaker 1: pop them and drink them. Okay, Well, I'm in a world.

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Speaker 1: What a world? The you know, the ice bucket thing.

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Speaker 1: I keep getting stuck on that too, well, because you

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Speaker 1: want to keep the cag cold, right, But maybe maybe

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Speaker 1: trying to explain this is kind of like what we'll

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Speaker 1: destroy the next of the universe or something we better

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Speaker 1: back on better many questions, don't don't poke it too hard?

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Speaker 1: Yeah I think so, But listeners, if any of you,

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Speaker 1: because I think it's sold out immediately, like everything we're

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Speaker 1: talking about as um, if any of you experienced one

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Speaker 1: or another, please let us know, and also please let

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Speaker 1: us know if we're missing any of these holiday items

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Speaker 1: we should talk about in the next the sequel to

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Speaker 1: this one, because we got branch on the branch and

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Speaker 1: another one. We could go on forever about that one,

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Speaker 1: but we can also rain ourselves in for the good

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Speaker 1: of all of us if we need to so. Another

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Speaker 1: galaxy destroying topic for apps, but yes, please send in

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Speaker 1: any of those suggestions to us. You can email us

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Speaker 1: at hello at saber pot dot com. We're also on

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Speaker 1: social media. You can find us on Twitter, Facebook, and

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Speaker 1: Instagram at saber pod, and we do hope to hear

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Speaker 1: from you. Sabor is production of I Heart Radio. For

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Speaker 1: more podcasts my heart Radio, you can visit the I

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Speaker 1: heart Radio app, Apple Podcasts, or wherever you listen to

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Speaker 1: your favorite shows. Thanks as always to our super producers

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Speaker 1: Dylan Fagan and Andrew Howard. Thanks to you for listening,

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Speaker 1: and we hope that lots more good things are coming

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Speaker 1: your way.