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Speaker 1: Yeah, hi everyone, it's Jason Kelly in New York with

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Speaker 1: a special edition of Bloomberg Business of Sports. For our

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Speaker 1: latest episode of Quick Take Originals Athlete Empire series, we

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Speaker 1: bring you part two of our look at the new

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Speaker 1: world of college athletes. Chase Griffin's nickname around the U

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Speaker 1: C l a campus is president chase, and no less

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Speaker 1: than his head coach, Chip Kelly, has said that chase

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Speaker 1: could someday work in the Oval Office. Back in the

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Speaker 1: day that would make him an especially big man on campus.

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Speaker 1: But in today's N C double a, with new rules

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Speaker 1: around name, image and likeness, that means chase can make

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Speaker 1: money off of all that recognition, and he is, despite

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Speaker 1: not even starting for the Bruins. Chase has inked about

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Speaker 1: twenty sponsorship deals, including boost mobile, linkedin direct TV and

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Speaker 1: degree deodorant, and he's far from finished. But he's not

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Speaker 1: practicing or going to class. He's already earned one degree,

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Speaker 1: by the way. He's a relentless networker, seeking advice and

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Speaker 1: connections and new deals. He was a star back in

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Speaker 1: his home state of Texas, and chase thrived under the

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Speaker 1: fabled Friday Night Lights. He set records one awards, but

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Speaker 1: college recruiting stalled over something totally outside his control, his height.

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Speaker 1: He's just a little too short at around five ten,

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Speaker 1: but as a star in the classroom as well, he

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Speaker 1: got the nod from U C L A. His arrival

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Speaker 1: on the Westwood campus almost seemed faded. He was born

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Speaker 1: just a few miles away from where he now lives.

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Speaker 1: That was before his parents relocated to Texas to raise him,

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Speaker 1: and he's also a student of his school's long history

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Speaker 1: of activism and boundary breaking. I think Arthur Ash Jackie Joyner, Kersey,

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Speaker 1: Kareem Abdul Jabar, and chase is especially interested in a

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Speaker 1: more recent role model, ed o'bannon. He's the former use

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Speaker 1: C L A basketball star whose lawsuit against the N

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Speaker 1: C double a largely paved the way for the new

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Speaker 1: rules around N I l, and those are the rules

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Speaker 1: that allowed chase and his peers to make money on themselves.

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Speaker 1: We got to spend some quality time with chase, first

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Speaker 1: in Atlanta at the N I l summer, where he

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Speaker 1: was honored as the top male athlete, and then in

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Speaker 1: Los Angeles. We saw his dorm room, we watched him

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Speaker 1: work and we watched him work out and finally we

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Speaker 1: sat for a long conversation in the room overlooking the

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Speaker 1: bruins practice field. We talked about his own history, his

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Speaker 1: ambitions and the radically new world he's helping to find. So, chase,

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Speaker 1: take me back to the beginning. You're growing up years.

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Speaker 1: You're actually born not too far from where we're sitting. Yeah, so,

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Speaker 1: so tell me about growing up. Yeah, so I was

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Speaker 1: actually born right down Wilshire at the U C L

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Speaker 1: A Santa Monica Hospital. Born brilliant and moved to Texas

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Speaker 1: when I was around four. My Mother's from Jersey, my

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Speaker 1: fathers from Austin and I had some cousins that are

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Speaker 1: still there but lived there at the time and they

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Speaker 1: liked it. That was before this big boom it's in

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Speaker 1: right now, but Austin was a great place, uh, you know,

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Speaker 1: for my family to raise me and then my little

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Speaker 1: sister at the time, then now my little brother Um

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Speaker 1: growing up. You know, throughout Middle School, high school football

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Speaker 1: is king in Texas. I was lucky to play three

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Speaker 1: years as a quarterback for huddle high school, which is

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Speaker 1: a one horse town, and while I was there and

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Speaker 1: a couple of years before, we had great success and

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Speaker 1: so the town really shut down and came out and

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Speaker 1: supported us every Friday night in that whole Friday night

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Speaker 1: lights environment that's on television. It's a little bit overdone.

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Speaker 1: But as far as the football and the support of

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Speaker 1: it and it's prioritization in a community and how winning

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Speaker 1: in football can translate to winning as a community, uh,

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Speaker 1: that was definitely embodied in my time at Udo and

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Speaker 1: I think that said a lot of groundwork for where

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Speaker 1: I'm at now. Yeah, so tell me more about that,

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Speaker 1: because Friday nights, let's not sleep on that, because that

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Speaker 1: that is it's a big deal and and I would

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Speaker 1: imagine it's formative for you and understanding, because I know

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Speaker 1: you think is a businessman, like the economic engine, everything

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Speaker 1: that goes into supporting a football team, right. I mean,

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Speaker 1: I was lucky to come from a high school with

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Speaker 1: good facilities. Uh, we didn't have some of the facilities

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Speaker 1: of like Alan high school or something like that, but

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Speaker 1: we had a field house and, you know, we had

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Speaker 1: a locker room, we had fourteen, Fifteen, sixteen coach coaching staff,

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Speaker 1: which is not uncommon in Texas High School, Public School,

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Speaker 1: and uh, we had a town that was invested in us,

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Speaker 1: whether that be, you know, showing up to support us

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Speaker 1: in the off season with you know, during our seven

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Speaker 1: or seven tournaments, we be shouted out by by groups

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Speaker 1: in our town or the parents, always knowing that, look,

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Speaker 1: football priority. We're gonna bring our kids to training, we're

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Speaker 1: going to bring our kids to open throws during the

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Speaker 1: summer where, you know, this is the time where you

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Speaker 1: really sharpen, and coming from a town like that, where

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Speaker 1: football is so prioritized, has its pros and cons. But

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Speaker 1: I think on the pro side, I learned how to win,

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Speaker 1: how to get better and, most importantly, what it's like

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Speaker 1: to build a team where everyone gets better. I would

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Speaker 1: imagine that that's also a fire in which you're forged

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Speaker 1: to some extent, because success breeds expectation, breeds pressure, and

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Speaker 1: you know these are you know this all too well.

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Speaker 1: You're not much older than a kid now, like you're

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Speaker 1: a kid at that point. What does that feel like?

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Speaker 1: Absolutely I think a lot of the things that went

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Speaker 1: into my success during that time I actually had honed

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Speaker 1: way earlier than that, going back to my childhood. My

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Speaker 1: mother is a teacher, uh my father is extremely demanding

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Speaker 1: and being excellent everything, and so from both my parents

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Speaker 1: I received, you know, in their different ways, uh, heavy

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Speaker 1: prioritization on being great and whatever you do, and they

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Speaker 1: saw early on that I had the aptitude for it.

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Speaker 1: So they, you know, stopped really at nothing within reason

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Speaker 1: to get me to the point where I am at

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Speaker 1: today and, God willing, in forty years I'll never want

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Speaker 1: to change anything about my childhood because I think whatever

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Speaker 1: expectations were said, whatever rules, standards, etcetera, those are things

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Speaker 1: that I still care about myself and everything that I

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Speaker 1: do now and it's sort of like that little voice.

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Speaker 1: Back then it was them, now it's me and and

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Speaker 1: I recognize that. You know, football is one part of it.

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Speaker 1: Having that experienceial learning with my time at hed to

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Speaker 1: was great, but I think even from a really young

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Speaker 1: kid I had a self awareness of like, okay, I

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Speaker 1: can really do some cool stuff and I have the

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Speaker 1: ability to do it, to want to do it, and

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Speaker 1: I'm so thankful for God. He's, you know, obviously been

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Speaker 1: in my life at every single step. And I've also

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Speaker 1: had that faith awareness from as long as I can write,

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Speaker 1: like literally four. I can remember, you know, having that

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Speaker 1: real faith and seen enacted and I think just who

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Speaker 1: I am as a person allows me to be successful

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Speaker 1: in you know, whatever it is, whether it be football,

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Speaker 1: whether it be life in general or school, and I'm

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Speaker 1: great for every step that took to get there. High

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Speaker 1: school sort of well, you're still there. You burst onto

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Speaker 1: the Texas football scene, the broader Texas football scene which, again,

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Speaker 1: with all due respect to other states, it's one thing

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Speaker 1: to make it somewhere else. It's the best state. I

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Speaker 1: mean it produces, you know, some of the best college

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Speaker 1: and professional players. Tell me about that journey. Now that

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Speaker 1: I'm here, I defend Texas vehemently, especially when it comes

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Speaker 1: to football, because these cally kids, the modern days, the Postcos,

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Speaker 1: they swear at best, and it's like Kelly has about

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Speaker 1: like four or five teams that can we go. They

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Speaker 1: could play against everyone. Think about Texas. It's all neighborhood schools,

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Speaker 1: all public schools, and so you'll you'll go different weeks

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Speaker 1: where it may not be the same consolidated at town,

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Speaker 1: but you're playing dudes every single week. Like like Maynard

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Speaker 1: is a high school close to mine. UH, they had

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Speaker 1: an alright year. They're probably the third or fourth best

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Speaker 1: team in our district. Their whole defensive line was division

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Speaker 1: one football players. And so when you go up against

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Speaker 1: that gauntlet. I think that's why you know even me,

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Speaker 1: after two years of not playing and go against Oregon,

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Speaker 1: Arizona and Stanford and play the way I did, it's like,

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Speaker 1: if you can ball, you can ball. And I'm no

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Speaker 1: stranger to playing against town to guys, big guys, fast guys, etcetera.

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Speaker 1: But at the end of the day I walk into

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Speaker 1: every single game thinking I'm the best player on the field,

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Speaker 1: and so that gives you a certain measure of confidence

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Speaker 1: as you start to look at colleges, but you know

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Speaker 1: now you're up against from a recruiting perspective, kids from

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Speaker 1: all over the country, the very best kids, tell me

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Speaker 1: about the recruit process because, having gotten to know you

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Speaker 1: a little bit, you're always thinking around the corner. You're

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Speaker 1: not just thinking about the next year or even the

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Speaker 1: next four years, you're thinking about the next forty. So

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Speaker 1: what was that process like, having reached the peak that

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Speaker 1: you did as a Texas player, but knowing that college

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Speaker 1: is going to be different, right? I mean, at the

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Speaker 1: end of the day, I think you touched on it,

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Speaker 1: my ability to take a step back and be aware

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Speaker 1: of the larger mission, which for me is to build

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Speaker 1: wealth early and then contribute to public service at philanthropy,

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Speaker 1: all while keeping my faith and be a family man.

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Speaker 1: I think that perspective has really driven me all the

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Speaker 1: way up, especially through the recruiting process, because there were

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Speaker 1: times where I was discouraged. Um, you know, I'm five

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Speaker 1: ten now in high school. After my sophomore year, when

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Speaker 1: I through for three thousand yards, came out onto the

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Speaker 1: scene as one of the best pastors in the state,

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Speaker 1: I was probably like five six, five, five. Now I

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Speaker 1: was lighting them up because I'm a good player. Um.

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Speaker 1: Then the next year, after junior year, that's when I

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Speaker 1: got my first right through for four thousand eight year.

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Speaker 1: I was probably like five eight at the time, but

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Speaker 1: it didn't matter to me. You know, I'm a Boler.

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Speaker 1: I felt like I had had film that's as good

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Speaker 1: as anyone else's in the nation, better than a lot

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Speaker 1: of the guys in my state who were getting offered,

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Speaker 1: and I was going to camps chewing everybody. I'll go

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Speaker 1: to camps and literally have zero and completions and a

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Speaker 1: lot of time it was discouraging. Like I know my

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Speaker 1: father think about on sometime. I'm sure he felt sad because,

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Speaker 1: like we, we would travel and would be killing it

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Speaker 1: and they come to the coach at the end it

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Speaker 1: comes to he's amazing that. You know, no future in

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Speaker 1: that offer, you know, but I stuck with it. I

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Speaker 1: think another thing that allowed me some wiggle room, uh,

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Speaker 1: which you know, I still sort of carry with me today,

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Speaker 1: is I know I can be successful regardless. I played

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Speaker 1: football because I love the game. I played the football

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Speaker 1: football because I'm a good competitor, I love to compete

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Speaker 1: and I played football because I'm good at it. Um,

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Speaker 1: at the end of the day, I don't play football

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Speaker 1: for my livelihood, which is important to remember when it

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Speaker 1: comes down to identity. So when it comes to football,

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Speaker 1: it's not make or break. It's make or make, uh,

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Speaker 1: either I'm winning a rose ball here at U C

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Speaker 1: L A or I'm going to the League and becoming

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Speaker 1: a hall of Famer. Like. That's how I look at it,

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Speaker 1: like it's gonna go one of those way. It's gonna

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Speaker 1: be successful. Now all it is is what actions do

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Speaker 1: I take to maximize that success? So, going back to

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Speaker 1: high school, I knew that I could get into any

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Speaker 1: school in the country straight up. You know, I would

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Speaker 1: have the s a t scores, P s a t

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Speaker 1: all that Um and I had the class ring. I

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Speaker 1: was top one percent when when it came to football.

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Speaker 1: That part was for fun and what I found is

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Speaker 1: the Times I'm playing best, I keep that same mindset.

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Speaker 1: At the end of the day, it's a child's game.

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Speaker 1: I think that's the same drive where everyone's successful in

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Speaker 1: their craft, whatever it is like, they find some type

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Speaker 1: of joy in it and, uh, for me I try

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Speaker 1: to keep that in the sport of football and I

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Speaker 1: help with that by making sure everything else is in order.

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Speaker 1: That way it doesn't become the necessity. And so ultimately

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Speaker 1: the package that you're presenting does affect where you're recruited

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Speaker 1: and what sort of sits before you as you start

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Speaker 1: to make that decision. How do you end up here? Yeah, so,

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Speaker 1: I mean prior to this U C L A offer

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Speaker 1: I didn't have the load of offers that I would

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Speaker 1: have you know. By the time I was gatory player

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Speaker 1: of the year Um going into the U C L A,

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Speaker 1: I had some in state offers, almost all the Ivy

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Speaker 1: League and then a couple of ment majors and I

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Speaker 1: told my mother, I'm like, if U C L A

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Speaker 1: offers me on this trip, then I'm going. So coach,

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Speaker 1: coach Kelly, had hit me said when are you free?

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Speaker 1: Can you throw? Within a week I was out here

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Speaker 1: and then that day, uh, they offered me. I killed it,

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Speaker 1: just like I killed all the workouts for the past

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Speaker 1: two or three years. It really felt like a culmination

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Speaker 1: and in that moment I committed, you know, and he

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Speaker 1: was brand new. Absolutely so. I mean I'm proud of

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Speaker 1: being coach Kelly's first like recruiting class. He had taken

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Speaker 1: over for that more class, but as far as his

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Speaker 1: first recruiting class where he did all of it, I

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Speaker 1: was his first commit and, uh, God willing, that's as

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Speaker 1: the trajectory. You know, being raised as someone who was

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Speaker 1: a child of a teacher and was a child of

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Speaker 1: someone who had a strong, familiar pride about who they

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Speaker 1: are and who came before them, it was hard for

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Speaker 1: me to look at anywhere else in the same way

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Speaker 1: that I looked at U C L A. and then

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Speaker 1: you're tieing the destiny piece. I'm like, man, I was

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Speaker 1: born three miles down the road, I'm playing in the

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Speaker 1: rose bone and the school was great. It was also

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Speaker 1: a huge for me that I wasn't passing up on Harvard, uh,

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Speaker 1: for a school that might have had good football but

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Speaker 1: did not have the same or even remotely same academic standing. Um.

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Speaker 1: So I felt like in all three areas, I'd say,

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Speaker 1: you know, lifestyle area, uh, and then academic and excellence

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Speaker 1: and then athlete dics. Oh, I still believe only win

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Speaker 1: a rose bowl here. You know, at the end of

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Speaker 1: the day, I think all those programs that were passing

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Speaker 1: on me early on, because Lord knows that one does offer.

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Speaker 1: If I would have committed, what I would have missed

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Speaker 1: out on here right because, and so let's talk about

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Speaker 1: what happens once once you get here, from the from

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Speaker 1: the perspective of Chase Griffin, the business, because the world changes.

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Speaker 1: What after you you get here, in terms of the

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Speaker 1: opportunities that are before you, arguably the most radical change

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Speaker 1: in the economics of college sports that we've seen. Tell

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Speaker 1: me about when that became clear that it was happening,

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Speaker 1: what that moment was like and what those your initial

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Speaker 1: reaction was to the new and I ol rules. Absolutely well,

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Speaker 1: I think the kids of today, I was worried about academics,

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Speaker 1: athletics and the school tradition. Now kids are gonna add

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Speaker 1: the fourth thing, which is an I opportunity. Uh, that's huge.

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Speaker 1: Name imaging likeness is arguably the biggest policy change in,

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Speaker 1: you know, this realm in the past forty, fifty years,

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Speaker 1: you know, since since title nine. I really am grateful

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Speaker 1: to Ed o'bannon and what he endured, the way he

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Speaker 1: was ostracized, the way, you know, his reputation really as

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Speaker 1: the best player in basketball in his year and the

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Speaker 1: national champion was sort of diminished, and not just nationally.

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Speaker 1: But we don't remember him enough here at U C

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Speaker 1: L A. and so I just want to take time

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Speaker 1: and think at abandon everyone involved in this case that

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Speaker 1: led to all these, you know, antitrust rulings. Uh. Here

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Speaker 1: I think my success and sort of my pivot towards

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Speaker 1: and I started prior to me even thinking about it,

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Speaker 1: and that that came from having a strong sense of

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Speaker 1: self at a young age and to a great pride

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Speaker 1: and building myself up to be a certain person when

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Speaker 1: it came to who I am, and I took pride

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Speaker 1: in knowing who I am. That way I know what

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Speaker 1: to do to embody who I am and see guys

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Speaker 1: like James Winston, Johnny Manzel had his peak. Uh, you know,

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Speaker 1: Jared Goff like these are these are guys who were

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Speaker 1: forces who I was seeing them at eight, nine, twenty three,

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Speaker 1: at the point I am at now, when I was ten,

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Speaker 1: and so I was taking people and those were masters

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Speaker 1: in their craft at quarterback, but I was also seeing

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Speaker 1: how coaches coach, and when you're around so many experts

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Speaker 1: and so many people who are great at what they do,

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Speaker 1: you pick up things, you learn and you learn how

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Speaker 1: to internalize them to make yourself a better, you know,

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Speaker 1: a bigger force. The N I l change felt like something,

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Speaker 1: like many things, that happened very slowly and then it

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Speaker 1: happened very fast, and I wonder for you, having contemplated

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Speaker 1: that maybe this was coming at some point, how prepared

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Speaker 1: were you? What was your mindset when the switch flipped?

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Speaker 1: The only reason why I found out about it in

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Speaker 1: like January or march was because I said on the

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Speaker 1: Bruine Athletic Council here, where we'll talk about on campus

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Speaker 1: policy changes, changes in n c a regulation and stuff

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Speaker 1: like that, and we were talking about how in the

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Speaker 1: California State Senate, like they're really talking about putting this

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Speaker 1: into action as soon as it goes live in one state.

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Speaker 1: We knew that you know, because of fair play rules,

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Speaker 1: the N would have to make it universal. So we

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Speaker 1: knew it was coming probably around three months before. As

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Speaker 1: far as prep time before, it was business as usual. Um,

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Speaker 1: I wasn't really expecting anything. I was more just thinking about, honestly,

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Speaker 1: getting ready for that season and, uh, when n I'll hit.

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Speaker 1: And it turned out I had action. was like, Oh, okay. Well,

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Speaker 1: after this degree deal, which was fantastic, and I was like, okay,

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Speaker 1: I see how I can be a staple in this

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Speaker 1: game and I see how I can get better over time.

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Speaker 1: You keep on building and you get better in the

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Speaker 1: meetings and, most of all, you start seeing where your

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Speaker 1: value can be best placed in these new opportunities. So

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Speaker 1: tell me about your process, because there is not a

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Speaker 1: big team that is bringing things to you. It's largely you,

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Speaker 1: and I know you're talking to it, to your dad

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Speaker 1: and you know he's giving your counsel and your mom

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Speaker 1: as well. But walk me through as you built it

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Speaker 1: and where it stands today in terms of how how

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Speaker 1: you assess and how you say yes and how you

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Speaker 1: say now. Well, I think a lot of my team

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Speaker 1: is more of a brain trust where, uh, you know,

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Speaker 1: it's more ideas so between me and my father would

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Speaker 1: would jot down ideas and building out playbooks. Obviously I'm

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Speaker 1: a quarterback, but I also got that from my major.

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Speaker 1: I was a public affairs major here at school lesson

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Speaker 1: and we built out playbooks to best use the current

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Speaker 1: infrastructure and political climate to help the maximum amount of

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Speaker 1: people and change the status quo for the better. I

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Speaker 1: sort of tweaked that and made it my own, where

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Speaker 1: I use what's available now, whatever expertise I know, whatever

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Speaker 1: network I have, and built out a playbook so that

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Speaker 1: I remember who I am going into every single one

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Speaker 1: of these deals, because at the end of the day,

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Speaker 1: it's my n Il that got it and and they're

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Speaker 1: thinking that, based off what I've put out in the past,

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Speaker 1: that's what they're getting again. So sometimes you've got to

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Speaker 1: remind yourself who you are so that your your best

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Speaker 1: self when you're interacting with these deals. And so I

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Speaker 1: created a value system playbook that I use, which comes

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Speaker 1: down to personal values. I consider myself a believer of

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Speaker 1: winner and a provider. Uh with my personal values, I

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Speaker 1: try to align my deal flow with other brands that

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Speaker 1: embody similar values. Obviously as a group of a person,

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Speaker 1: but when I talked to someone on a zoom or

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Speaker 1: I talked to someone on the phone, I want to

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Speaker 1: get to know that person on a level where, you know,

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Speaker 1: I can sess them out, like all right, yeah, they're

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Speaker 1: about what they're about, and this initiative that we're doing

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00:20:11,560 --> 00:20:14,960
Speaker 1: doesn't feel transactional but feels personal. And the second is

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Speaker 1: economic value and equity where I can get it. I

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Speaker 1: think y'all hurt on the deal earlier. I was talking

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Speaker 1: to the guy. I'm like, man, uh, normally I do

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Speaker 1: cash deals, but if there's a cash plus equity incentive

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Speaker 1: like that really gives my ears up. I'm all about

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Speaker 1: building generational wealth. Already in my time here at U

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Speaker 1: C L A, I've saved my family over two hundred

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Speaker 1: and fifty thousand dollars in a scholarship which you know,

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Speaker 1: will help my sister and brother. And then, uh, I've

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Speaker 1: also generated wealth for myself and looked to build on

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00:20:44,840 --> 00:20:48,320
Speaker 1: that and invest it. Then third is community value. I

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00:20:48,400 --> 00:20:51,920
Speaker 1: look for ways where what I'm doing can benefit someone else,

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Speaker 1: so whether that be another student athlete down the line,

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Speaker 1: I think I try to embody that in all my deals,

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Speaker 1: but additionally, a piece of all of my deals go

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Speaker 1: to the l a food bank in the weekend backpack

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Speaker 1: program which feeds kids in the L A U S

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Speaker 1: D school system who rely on school lunch to eat

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Speaker 1: during the week. I mean we've raised almost sixty tho meals,

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Speaker 1: which I'm very proud of. That's not really putting a

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00:21:15,680 --> 00:21:18,520
Speaker 1: dent in their operation, but for me, you know that

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00:21:18,520 --> 00:21:20,280
Speaker 1: that takes a piece of what I'm doing in turns

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Speaker 1: it into something that I would not be able to

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Speaker 1: do them out. I would not be able to facilitate

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Speaker 1: sixty meals and to find a group that was able

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Speaker 1: to do that. You know, I'm very proud that I've

394
00:21:30,119 --> 00:21:39,800
Speaker 1: used my ni out for good. Because you are on

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Speaker 1: on the leading edge of this and because you have

396
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Speaker 1: high ambitions for n I L. I have to think

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00:21:46,840 --> 00:21:49,439
Speaker 1: you have come across people who are not on the

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Speaker 1: up and up, who are trying to take advantage of,

399
00:21:52,240 --> 00:21:54,800
Speaker 1: as you put it, the wild wild west. What what

400
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Speaker 1: does that look like? What's that experience been like? Yeah,

401
00:21:57,440 --> 00:21:59,200
Speaker 1: I think there's a lot of kids out there who

402
00:22:00,080 --> 00:22:03,960
Speaker 1: don't know where to start. I know for myself getting

403
00:22:03,960 --> 00:22:09,119
Speaker 1: that degree deal early on was because someone saw my operations,

404
00:22:09,119 --> 00:22:11,719
Speaker 1: someone who was in the right place right time and

405
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Speaker 1: felt like I would be someone who is perfect for

406
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Speaker 1: their campaign. For kids that don't have that same opportunity,

407
00:22:17,880 --> 00:22:20,280
Speaker 1: it's tough to get into space. You know, there's almost

408
00:22:20,280 --> 00:22:24,159
Speaker 1: five hundred thousand college athletes and everyone sawing about and

409
00:22:24,240 --> 00:22:27,080
Speaker 1: I a millions. This means that, well, the majority of

410
00:22:27,119 --> 00:22:29,880
Speaker 1: that five hundred thousand have made zero dollars. And then

411
00:22:29,880 --> 00:22:34,560
Speaker 1: I and have gotten zero product. And another majority of

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00:22:34,560 --> 00:22:38,359
Speaker 1: those kids who have gotten deals our product, deals where

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00:22:38,880 --> 00:22:40,960
Speaker 1: they're gonna end up having to pay taxes on something

414
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Speaker 1: that creates no monetary value for them. And then on

415
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Speaker 1: the third you have kids that are are like me, who,

416
00:22:49,119 --> 00:22:52,680
Speaker 1: you know, are essentially hustling building skill set. That's great.

417
00:22:53,040 --> 00:22:55,080
Speaker 1: And then you've got another group, which is, you know,

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00:22:55,119 --> 00:22:59,040
Speaker 1: a very, very small percentage that are being provided deals

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00:22:59,080 --> 00:23:02,080
Speaker 1: at each one of their cools the collectives right, whether

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00:23:02,119 --> 00:23:06,600
Speaker 1: their product or or cash, either way, which is all great.

421
00:23:06,680 --> 00:23:09,760
Speaker 1: You know, I'm all for every single deal. I just

422
00:23:09,840 --> 00:23:13,760
Speaker 1: think that there are different standards for what is optimal

423
00:23:13,800 --> 00:23:17,639
Speaker 1: and what's not. How does this evolve from your perspective?

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00:23:17,720 --> 00:23:21,480
Speaker 1: What what needs to evolve? What guard rails need to

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00:23:21,480 --> 00:23:24,000
Speaker 1: be put in place? As someone who has explored a

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00:23:24,000 --> 00:23:27,159
Speaker 1: lot of the different corners of this. Well, institutionally, I

427
00:23:27,200 --> 00:23:31,879
Speaker 1: think obviously the student athlete. I want more brands to

428
00:23:31,920 --> 00:23:34,560
Speaker 1: invest more into the space and I think the brands

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00:23:34,600 --> 00:23:37,760
Speaker 1: that already have have a jump start, a on knowledge

430
00:23:37,760 --> 00:23:40,320
Speaker 1: about how to facilitate but also they're seeing a return

431
00:23:40,359 --> 00:23:43,800
Speaker 1: on investment and they're seeing that student athletes, just like

432
00:23:43,840 --> 00:23:47,800
Speaker 1: we've delivered literally for a century in any type of

433
00:23:47,840 --> 00:23:53,960
Speaker 1: investment placed in us on a grand scale, are delivering

434
00:23:54,000 --> 00:23:56,680
Speaker 1: for this space as well. This is a very young

435
00:23:57,280 --> 00:24:00,960
Speaker 1: enterprise in we're laying the foundation really for those who

436
00:24:01,040 --> 00:24:04,439
Speaker 1: come that those are going to be the people who

437
00:24:05,080 --> 00:24:08,640
Speaker 1: come into a true industry that's been around ten, fifteen,

438
00:24:08,680 --> 00:24:12,040
Speaker 1: twenty years. I'm excited for that and, God willing, I'm

439
00:24:12,040 --> 00:24:16,119
Speaker 1: still around in that world and still able to add

440
00:24:16,160 --> 00:24:19,120
Speaker 1: my value to it. UH, for this year to I'm

441
00:24:19,160 --> 00:24:22,280
Speaker 1: also learning more about the venture space, in the startup space.

442
00:24:22,480 --> 00:24:27,840
Speaker 1: You look at these campuses. You know facebook, snapchat, twitter, instagram,

443
00:24:27,880 --> 00:24:34,160
Speaker 1: all of these are campus based foundations. And when someone

444
00:24:34,200 --> 00:24:36,520
Speaker 1: who's going to be a billionaire's in your class and

445
00:24:36,680 --> 00:24:38,320
Speaker 1: you're probably cool with them, because a lot of the

446
00:24:38,359 --> 00:24:41,000
Speaker 1: kids are cool with student athletes, especially if they're up

447
00:24:41,040 --> 00:24:43,000
Speaker 1: and coming because they want to be around other up

448
00:24:43,000 --> 00:24:46,879
Speaker 1: and coming, you know, hot stuff. We were barred from

449
00:24:46,920 --> 00:24:50,919
Speaker 1: any type of business, business engagement with those folks, and

450
00:24:51,000 --> 00:24:52,920
Speaker 1: so I want to get involved and I want to

451
00:24:52,960 --> 00:24:55,960
Speaker 1: get other student athletes involved with their startup ecosystems on

452
00:24:56,000 --> 00:24:58,880
Speaker 1: their campuses. So right now I'm in the Class UH

453
00:24:58,960 --> 00:25:01,920
Speaker 1: called the dorm room. Fine, uh, they are fund themselves,

454
00:25:01,960 --> 00:25:05,520
Speaker 1: they have partners, they have lps, but they also give

455
00:25:05,600 --> 00:25:10,840
Speaker 1: back in the form of a cohort with educational speakers, curriculum, etcetera,

456
00:25:11,000 --> 00:25:14,760
Speaker 1: where I'm learning more and becoming building out my expertise

457
00:25:14,800 --> 00:25:17,240
Speaker 1: in the space. And so how did you you know,

458
00:25:17,320 --> 00:25:20,960
Speaker 1: part of what has has made you attractive and attractive

459
00:25:21,000 --> 00:25:25,919
Speaker 1: partner for these brands is you've cultivated a pretty impressive

460
00:25:26,000 --> 00:25:29,760
Speaker 1: social media footprint, but I must say, having looked at it,

461
00:25:29,840 --> 00:25:32,119
Speaker 1: it's a very disciplined one. This is I mean, you

462
00:25:32,160 --> 00:25:36,120
Speaker 1: are not, this is not a slap dash operation. How

463
00:25:36,119 --> 00:25:39,199
Speaker 1: did you go about building that? So I initially created

464
00:25:39,240 --> 00:25:42,159
Speaker 1: social media for one reason, and that was after my

465
00:25:42,200 --> 00:25:45,239
Speaker 1: first year of Bolboling in the lead eleven. A lot

466
00:25:45,240 --> 00:25:47,600
Speaker 1: of those quarterbacks, a couple of them who ended up

467
00:25:47,640 --> 00:25:50,959
Speaker 1: in the NFL, had twitters, but I didn't have all

468
00:25:51,000 --> 00:25:55,360
Speaker 1: their phone numbers. So, uh, I used twitter to stay

469
00:25:55,359 --> 00:25:57,440
Speaker 1: in contact with them and sort of watched them over

470
00:25:57,480 --> 00:26:01,080
Speaker 1: the years, I think over time, and it's sort of

471
00:26:01,119 --> 00:26:08,480
Speaker 1: just evolved into ever updating resume of source. As far

472
00:26:08,520 --> 00:26:11,159
Speaker 1: as what I post in my interactions, I keep it

473
00:26:11,200 --> 00:26:16,120
Speaker 1: business honestly in order to build my following. H everyone

474
00:26:16,200 --> 00:26:18,280
Speaker 1: has given me that advice that I need to build

475
00:26:18,320 --> 00:26:21,000
Speaker 1: out the personal side. But at the end of day,

476
00:26:21,280 --> 00:26:24,760
Speaker 1: the people who are making the decisions and the people

477
00:26:24,800 --> 00:26:27,520
Speaker 1: who you truly have to make that good impression on,

478
00:26:28,040 --> 00:26:32,399
Speaker 1: they respect the cleanliness and sort of the streamline nature

479
00:26:32,640 --> 00:26:36,239
Speaker 1: of my social media presence. You're a linkedin monster, like

480
00:26:36,280 --> 00:26:38,480
Speaker 1: I mean, you're you're all over it, I mean and

481
00:26:38,520 --> 00:26:42,399
Speaker 1: I've I've watched you. I've both been a beneficiary of it.

482
00:26:42,520 --> 00:26:44,960
Speaker 1: That's how you and I first connected, as you reached

483
00:26:45,000 --> 00:26:48,040
Speaker 1: out to me on on Linkedin. I've also seen you,

484
00:26:48,040 --> 00:26:51,439
Speaker 1: you know, operate a little bit like that's that's not

485
00:26:51,520 --> 00:26:54,920
Speaker 1: the tool that most up and coming athletes or influencers

486
00:26:55,000 --> 00:26:57,560
Speaker 1: or celebrities are are necessary. With all due respect to

487
00:26:57,560 --> 00:27:00,200
Speaker 1: the linkedin that's not usually what they're gravitating to work.

488
00:27:00,400 --> 00:27:03,480
Speaker 1: But you did. Yeah, and I think they're also changing that.

489
00:27:03,680 --> 00:27:07,120
Speaker 1: Like I'm excited for what's next with Linkedin, that APP,

490
00:27:07,119 --> 00:27:10,119
Speaker 1: in that space. As far as me using it, I

491
00:27:10,160 --> 00:27:13,680
Speaker 1: just wanted to get direct to the source. When I

492
00:27:13,680 --> 00:27:16,400
Speaker 1: thought about N I l, or still think about it now,

493
00:27:16,560 --> 00:27:19,159
Speaker 1: or college in general. I wanted to do linked in.

494
00:27:19,240 --> 00:27:21,119
Speaker 1: That way I get hired at a place that I

495
00:27:21,200 --> 00:27:24,119
Speaker 1: want to or build my network for when I'm hiring.

496
00:27:24,560 --> 00:27:26,399
Speaker 1: Now that I'm in the N I l world, I

497
00:27:26,520 --> 00:27:29,639
Speaker 1: also see the benefits of it and I think for

498
00:27:29,680 --> 00:27:34,080
Speaker 1: those who live a lifestyle that translates well to Linkedin,

499
00:27:35,840 --> 00:27:38,439
Speaker 1: it's important to have that as well, because I know

500
00:27:38,480 --> 00:27:39,879
Speaker 1: a lot of people are like, all right, let me

501
00:27:39,920 --> 00:27:41,880
Speaker 1: make a Linkedin, but what are you posting on there,

502
00:27:42,359 --> 00:27:44,560
Speaker 1: or what you have to post on there? Is there

503
00:27:44,600 --> 00:27:46,919
Speaker 1: something that makes you stand out, some way that you

504
00:27:46,960 --> 00:27:49,360
Speaker 1: carry yourself where you can tailor yourself and be like look,

505
00:27:49,359 --> 00:27:52,280
Speaker 1: I fit on this APP. And so, as far as

506
00:27:52,359 --> 00:27:55,399
Speaker 1: utilizing the APP, is great, but I think it truly

507
00:27:55,440 --> 00:27:59,760
Speaker 1: stems from you know what I have to post on that. So,

508
00:28:00,359 --> 00:28:03,800
Speaker 1: with that in mind, I have to think you must

509
00:28:03,840 --> 00:28:08,560
Speaker 1: have made mistakes along the way, whether it's in N

510
00:28:08,600 --> 00:28:10,720
Speaker 1: I l and on your way here I mean you

511
00:28:10,760 --> 00:28:17,960
Speaker 1: are hyper efficient, your hyper focus, but let's trip you up. Honestly,

512
00:28:18,000 --> 00:28:22,320
Speaker 1: I think compared to the most kids, I've been able

513
00:28:22,359 --> 00:28:24,000
Speaker 1: to cut out a lot of the fact and that's

514
00:28:24,000 --> 00:28:28,199
Speaker 1: sort of because of how I operate, where if a

515
00:28:28,280 --> 00:28:32,160
Speaker 1: deal was offered me through d m or something like that,

516
00:28:32,720 --> 00:28:35,919
Speaker 1: automatically I gotta take a zoom. I gotta, I gotta.

517
00:28:36,840 --> 00:28:39,200
Speaker 1: It goes back to the values, like I can't read

518
00:28:39,240 --> 00:28:41,600
Speaker 1: your values through a D M or even if it's

519
00:28:41,600 --> 00:28:45,120
Speaker 1: an email, like I can't talk just numbers. I prefer

520
00:28:45,480 --> 00:28:47,560
Speaker 1: going on a zoom. It's the same thing for them,

521
00:28:47,600 --> 00:28:49,640
Speaker 1: like they're not trying to put pen to paper without

522
00:28:49,720 --> 00:28:52,280
Speaker 1: sitting on a zoom picking your brain, talking to you.

523
00:28:52,400 --> 00:28:57,400
Speaker 1: So for me, I think the energy of the groups

524
00:28:57,800 --> 00:29:01,280
Speaker 1: and in the methods of groups that I've attracted to

525
00:29:01,560 --> 00:29:04,600
Speaker 1: deals with me have sort of protected me from any

526
00:29:04,640 --> 00:29:10,120
Speaker 1: type of wrongdoers or sharks in the industry. So our

527
00:29:10,120 --> 00:29:12,640
Speaker 1: crew got a chance to spend some time with you

528
00:29:12,760 --> 00:29:15,840
Speaker 1: at at recent big conference in Atlanta. The fact that

529
00:29:15,880 --> 00:29:19,360
Speaker 1: this conference exists obviously is the recognition of how much

530
00:29:19,440 --> 00:29:23,240
Speaker 1: this world is growing. You want a big award their

531
00:29:23,360 --> 00:29:27,360
Speaker 1: congratulations on that. Tell me about that. Experience you served

532
00:29:27,360 --> 00:29:31,640
Speaker 1: on a panel like this is this is gaining momentum

533
00:29:31,760 --> 00:29:34,560
Speaker 1: and you are at the the tip of the spear

534
00:29:34,640 --> 00:29:38,520
Speaker 1: in many ways. So what was that experience like? I

535
00:29:38,520 --> 00:29:41,680
Speaker 1: think as an experience it was eye opening, but also

536
00:29:42,360 --> 00:29:44,960
Speaker 1: something I expected, and that's because of the people that

537
00:29:45,320 --> 00:29:49,000
Speaker 1: were involved. So Monique Nelson, she's one of my main mentors.

538
00:29:49,000 --> 00:29:54,400
Speaker 1: She's CEO at Uni World Group, which is the largest

539
00:29:54,600 --> 00:29:58,000
Speaker 1: multicultural ad agency in the in the world, and there

540
00:29:58,280 --> 00:30:02,080
Speaker 1: I'm a student executive and essence where I'm actually learning

541
00:30:02,120 --> 00:30:05,360
Speaker 1: on the job, where I'm learning about the brand side

542
00:30:05,800 --> 00:30:09,920
Speaker 1: of n I oh, but I'm also working on trying

543
00:30:09,960 --> 00:30:13,520
Speaker 1: to make sure that empowerment equity is built in, especially

544
00:30:13,560 --> 00:30:17,400
Speaker 1: for black student athletes in the N I o World Uh.

545
00:30:17,520 --> 00:30:21,080
Speaker 1: In addition, Jason Belzer also had the vision for the

546
00:30:21,120 --> 00:30:25,520
Speaker 1: event and talking to him, I know that Ni o

547
00:30:25,920 --> 00:30:30,080
Speaker 1: as long is you know, people like Monique and people

548
00:30:30,160 --> 00:30:34,000
Speaker 1: like Jason are in the space, it's in good hands.

549
00:30:35,040 --> 00:30:38,120
Speaker 1: As far as the event goes, it was fantastic. There

550
00:30:38,120 --> 00:30:41,000
Speaker 1: were probably around three hundred, four hundred student athletes that

551
00:30:41,040 --> 00:30:43,960
Speaker 1: showed up and there for a lot of those uh,

552
00:30:44,000 --> 00:30:47,160
Speaker 1: you know, class go to the schools that sent them

553
00:30:47,160 --> 00:30:50,080
Speaker 1: there and and there were a bunch like I know

554
00:30:50,160 --> 00:30:53,000
Speaker 1: from Stanford. They sent like twelve, thirteen kids as awesome

555
00:30:53,080 --> 00:30:54,920
Speaker 1: and as a pack twelves. Dude. Know, I'm like, man,

556
00:30:55,360 --> 00:30:57,400
Speaker 1: we're doing it right, and we should be, just because

557
00:30:57,440 --> 00:31:00,560
Speaker 1: we're the conference of champions. The amount of world changers

558
00:31:00,600 --> 00:31:02,520
Speaker 1: that have come from this conference in U C L A,

559
00:31:02,600 --> 00:31:06,720
Speaker 1: which is carrying the load, is unmatched. UH, there was

560
00:31:06,760 --> 00:31:11,680
Speaker 1: a lot of knowledge share, a wealth of idea share

561
00:31:11,960 --> 00:31:16,840
Speaker 1: and a lot of good connections there on all three facets,

562
00:31:16,880 --> 00:31:20,000
Speaker 1: whether it be on the school representation side, brand side

563
00:31:20,080 --> 00:31:23,840
Speaker 1: or student athletes side. And, God willing, it keeps on going,

564
00:31:24,200 --> 00:31:26,640
Speaker 1: going on, and it keeps on happening. At the College

565
00:31:26,680 --> 00:31:29,720
Speaker 1: Football Hall of fame. I walked in there on day

566
00:31:29,720 --> 00:31:32,360
Speaker 1: one and saw, you know, with the crew. I saw

567
00:31:32,440 --> 00:31:35,640
Speaker 1: my Jersey in a case at the College Football Hall

568
00:31:35,680 --> 00:31:39,920
Speaker 1: of fame and I'm like man, so event could have

569
00:31:39,920 --> 00:31:41,880
Speaker 1: been one day after that. I was like man, it's

570
00:31:41,880 --> 00:31:45,080
Speaker 1: a six. You know, you mentioned something that I think

571
00:31:45,160 --> 00:31:48,080
Speaker 1: is is really important and I would love to for

572
00:31:48,160 --> 00:31:53,720
Speaker 1: you to go deep run, which is synthesizing what we

573
00:31:53,800 --> 00:31:59,200
Speaker 1: saw in the midst of a pandemic, a murder in

574
00:31:59,280 --> 00:32:03,160
Speaker 1: public that that ignited when I think we would all

575
00:32:03,160 --> 00:32:08,040
Speaker 1: agree as along overdue reckoning around racial injustice and inequality.

576
00:32:08,880 --> 00:32:13,120
Speaker 1: At a similar time, almost simultaneous, you have this unlocking

577
00:32:13,200 --> 00:32:15,320
Speaker 1: in many ways on on the N I out front.

578
00:32:15,920 --> 00:32:21,120
Speaker 1: How do you ensure that that N I L is

579
00:32:21,440 --> 00:32:28,360
Speaker 1: additive and does contribute to a movement towards more equality?

580
00:32:28,440 --> 00:32:33,080
Speaker 1: How do you do it? How do how does the

581
00:32:33,120 --> 00:32:37,040
Speaker 1: community of institutions and individuals do that? Well, here's the thing.

582
00:32:37,360 --> 00:32:42,320
Speaker 1: As an institution, for those who truly believe in the

583
00:32:42,360 --> 00:32:47,840
Speaker 1: work that they promised they would do during and I

584
00:32:47,880 --> 00:32:51,600
Speaker 1: owe is the perfect golden opportunity. When you look at

585
00:32:52,520 --> 00:32:56,120
Speaker 1: the Revenue Jan and rating sports, fillball and basket, of

586
00:32:56,120 --> 00:33:01,040
Speaker 1: those athletes are black. So when you're doing stuff to

587
00:33:01,240 --> 00:33:05,000
Speaker 1: empower student athletes in the Nile space, you're also helping

588
00:33:05,040 --> 00:33:07,400
Speaker 1: to deliver on your promise. Now, student athletes are not

589
00:33:07,440 --> 00:33:09,880
Speaker 1: the only ones who should receive this by any means,

590
00:33:10,400 --> 00:33:13,160
Speaker 1: but statistically, by doing that you're going to be delivering

591
00:33:13,160 --> 00:33:17,480
Speaker 1: on your mission. Additionally, student athletes on average come from

592
00:33:18,040 --> 00:33:21,680
Speaker 1: lower levels of income, so you're also delivering on that promise.

593
00:33:22,240 --> 00:33:24,920
Speaker 1: And a lot of these student athletes are first generation,

594
00:33:25,360 --> 00:33:28,200
Speaker 1: their first gen college students, some of them first gen

595
00:33:28,360 --> 00:33:31,480
Speaker 1: high school diploma, some of them first time receiving the

596
00:33:31,520 --> 00:33:37,040
Speaker 1: amount of money that they received in their families. So

597
00:33:37,440 --> 00:33:41,120
Speaker 1: when you look at it as an empowerment equity opportunity,

598
00:33:41,360 --> 00:33:45,440
Speaker 1: it's really been unmatched in the sports world for any

599
00:33:45,600 --> 00:33:48,880
Speaker 1: point in time since title nine, and I think it's

600
00:33:48,920 --> 00:33:51,840
Speaker 1: also very fitting that this is the fiftieth anniversary for

601
00:33:51,960 --> 00:33:55,560
Speaker 1: title nine, where when we're honoring that, because it is

602
00:33:55,640 --> 00:33:59,000
Speaker 1: places like U C L A, which was the first

603
00:33:59,040 --> 00:34:02,920
Speaker 1: school to to where a Myers Drysdale was the first

604
00:34:03,080 --> 00:34:08,520
Speaker 1: woman on false scholarship, and there's there's so many legends

605
00:34:08,520 --> 00:34:10,759
Speaker 1: that come from this school. But I can't speak for

606
00:34:10,800 --> 00:34:12,440
Speaker 1: everywhere in the nation, but I can speak for U

607
00:34:12,480 --> 00:34:15,600
Speaker 1: C L A and say shame on us if we

608
00:34:15,680 --> 00:34:19,200
Speaker 1: are not one of the leaders in delivering empowerment equity

609
00:34:19,680 --> 00:34:23,439
Speaker 1: in this space to our student athletes. You mentioned something

610
00:34:23,480 --> 00:34:28,560
Speaker 1: earlier in the conversation around generational wealth and it being

611
00:34:29,200 --> 00:34:32,440
Speaker 1: a goal of of yours. Feels like we're talking more

612
00:34:32,440 --> 00:34:35,239
Speaker 1: and more about that and candidly, especially when it comes

613
00:34:35,280 --> 00:34:41,600
Speaker 1: to athletes and athletes having a role in paving the

614
00:34:41,640 --> 00:34:45,880
Speaker 1: way for that for a broader community, especially in traditionally

615
00:34:45,960 --> 00:34:50,400
Speaker 1: underserved and underrepresented communities. How does the rubber meet the

616
00:34:50,480 --> 00:34:52,600
Speaker 1: road there? How do you think about that from a

617
00:34:52,719 --> 00:34:55,480
Speaker 1: practical perspective? Well, when it comes to n I know

618
00:34:55,640 --> 00:34:57,960
Speaker 1: everyone is talking about the money that's made in college

619
00:34:58,719 --> 00:35:02,640
Speaker 1: and by and large the majority of the coverage has

620
00:35:02,680 --> 00:35:06,400
Speaker 1: been for these six and seven figure man or dollar

621
00:35:06,520 --> 00:35:09,880
Speaker 1: deals and the Bryce young deals that you know exact.

622
00:35:10,120 --> 00:35:13,960
Speaker 1: And what's important to remember, and that is how much

623
00:35:14,000 --> 00:35:17,680
Speaker 1: of that is based on valuation? Like if they're giving

624
00:35:17,719 --> 00:35:19,440
Speaker 1: a house to live in a million dollars or two

625
00:35:19,480 --> 00:35:23,480
Speaker 1: million dollars, does that factor into that two million that

626
00:35:23,520 --> 00:35:26,440
Speaker 1: they're claiming, because at the end of the day, after college,

627
00:35:26,480 --> 00:35:29,759
Speaker 1: that House isn't theirs anymore? The same thing for these

628
00:35:29,800 --> 00:35:33,239
Speaker 1: super expensive car deals, like, all right, it might be

629
00:35:33,280 --> 00:35:36,120
Speaker 1: a two million dollar car, but are they really paying

630
00:35:36,160 --> 00:35:38,480
Speaker 1: two million or are they paying in three thousand a month,

631
00:35:38,600 --> 00:35:42,040
Speaker 1: least until that kid goes to the League? And I

632
00:35:42,080 --> 00:35:46,400
Speaker 1: say all this to say that the amount of wealth

633
00:35:46,600 --> 00:35:49,640
Speaker 1: that is being placed from these brands into the student

634
00:35:49,680 --> 00:35:55,520
Speaker 1: athletes is not at all proportional to what's being covered,

635
00:35:55,760 --> 00:35:58,160
Speaker 1: and the same thing for the brands. If anything, it's

636
00:35:58,160 --> 00:36:01,319
Speaker 1: the opposite, because the brands are truly the ones benefiting

637
00:36:01,400 --> 00:36:04,560
Speaker 1: off of these partnerships, especially if they're product because at

638
00:36:04,560 --> 00:36:05,600
Speaker 1: the end of the day, they were going to at

639
00:36:05,680 --> 00:36:09,120
Speaker 1: least that car anyway. They're receiving free promo in their eyes,

640
00:36:09,200 --> 00:36:12,879
Speaker 1: which is a reason why they're loving this industry. So,

641
00:36:13,400 --> 00:36:16,240
Speaker 1: when it comes to building generational wealth, it's not about

642
00:36:16,280 --> 00:36:19,640
Speaker 1: the money that you make in college. When I focus

643
00:36:19,719 --> 00:36:22,399
Speaker 1: on something solely, I know I can make a lot

644
00:36:22,440 --> 00:36:25,160
Speaker 1: more than that, and that's because I built the skill set,

645
00:36:25,200 --> 00:36:28,520
Speaker 1: I built the reputation and I built the true credentials

646
00:36:29,080 --> 00:36:30,960
Speaker 1: uh to be a force in my own right. And

647
00:36:31,000 --> 00:36:33,400
Speaker 1: at the end of the day, you're always going to

648
00:36:33,480 --> 00:36:36,280
Speaker 1: have yourself. If you can make profit off of yourself

649
00:36:36,280 --> 00:36:39,680
Speaker 1: and know where you add value in any world you're in,

650
00:36:39,800 --> 00:36:42,600
Speaker 1: you'll be able to adapt and find ways to generate

651
00:36:42,600 --> 00:36:45,680
Speaker 1: wealth for yourself. It's been interesting to spend some time

652
00:36:45,719 --> 00:36:48,799
Speaker 1: with you to, you know, hear you not just talk

653
00:36:49,440 --> 00:36:52,280
Speaker 1: in a very sophisticated way about you know, these deals

654
00:36:52,280 --> 00:36:56,120
Speaker 1: and structuring them, but you know to sling around terms

655
00:36:56,160 --> 00:36:59,719
Speaker 1: in the investment world like lp limited partner, and then

656
00:36:59,800 --> 00:37:05,080
Speaker 1: you're capital, and I mean it belies, I think, an

657
00:37:05,080 --> 00:37:08,799
Speaker 1: ambition that that's the sort of thing you you eventually

658
00:37:09,480 --> 00:37:12,640
Speaker 1: want to do. Maybe you go pro as a football player,

659
00:37:12,640 --> 00:37:14,719
Speaker 1: maybe you don't. How do you gain that out as

660
00:37:14,760 --> 00:37:17,360
Speaker 1: a as a clear long term planner? How do you

661
00:37:17,400 --> 00:37:22,400
Speaker 1: think about the business of chase in a forty year plan? Right? Well,

662
00:37:22,680 --> 00:37:25,680
Speaker 1: Tom Brady's like forty four years old. So what is

663
00:37:25,719 --> 00:37:27,920
Speaker 1: he going to do after he retires? And that's Tom Brady.

664
00:37:27,920 --> 00:37:30,360
Speaker 1: He's played for twenty three years. You could play for

665
00:37:30,440 --> 00:37:32,520
Speaker 1: ten years and at the end of the day you're

666
00:37:32,560 --> 00:37:35,319
Speaker 1: thirty two after the league, and so you gotta keep

667
00:37:35,360 --> 00:37:38,680
Speaker 1: on making money. And what you see is in in

668
00:37:38,880 --> 00:37:41,840
Speaker 1: the same revenue generating sports in college, you know, NBA

669
00:37:41,920 --> 00:37:44,799
Speaker 1: and NFL. At the professional level. A lot of those

670
00:37:44,800 --> 00:37:47,600
Speaker 1: guys go broke after and it's because they haven't been

671
00:37:47,640 --> 00:37:50,359
Speaker 1: taught this skill set and how to deal with money,

672
00:37:50,400 --> 00:37:53,399
Speaker 1: how to make money, how to create an evergreen sort

673
00:37:53,400 --> 00:37:56,520
Speaker 1: of flow. And when you look at VC and venture

674
00:37:56,560 --> 00:38:01,640
Speaker 1: capital as an industry, it is a sure way of tridding,

675
00:38:01,680 --> 00:38:04,400
Speaker 1: true way of building wealth. And when you look at

676
00:38:04,520 --> 00:38:07,960
Speaker 1: athletes who in the space, like Ryan Nice and his father,

677
00:38:08,080 --> 00:38:13,320
Speaker 1: Ronnie Lott, athletes translate well and there's an intersectionality and

678
00:38:14,680 --> 00:38:18,840
Speaker 1: and I o because the same way you invest in

679
00:38:18,920 --> 00:38:21,600
Speaker 1: someone based off who they are, who you think they're

680
00:38:21,600 --> 00:38:24,000
Speaker 1: gonna be, what you think they're gonna grow to. There

681
00:38:24,000 --> 00:38:28,480
Speaker 1: are alignments in that and also VC invaluations. And at

682
00:38:28,480 --> 00:38:30,200
Speaker 1: the end of the day, when you look at that space,

683
00:38:30,360 --> 00:38:32,759
Speaker 1: it truly is all about team building. It truly is

684
00:38:32,800 --> 00:38:36,440
Speaker 1: about can you trust this person? It truly is about

685
00:38:36,520 --> 00:38:41,879
Speaker 1: delivering on your commitments and people and athletes because of

686
00:38:41,960 --> 00:38:45,120
Speaker 1: the nature of our world, and how I mean you

687
00:38:45,120 --> 00:38:47,440
Speaker 1: saw me on the Walker like I interact with almost

688
00:38:47,440 --> 00:38:49,920
Speaker 1: everyone I see. Now that may be because I'm a quarterback,

689
00:38:50,000 --> 00:38:53,600
Speaker 1: that may be because of myself, but I also look

690
00:38:53,640 --> 00:38:55,879
Speaker 1: at it is I've been playing football for ten years.

691
00:38:55,880 --> 00:38:58,440
Speaker 1: I've been playing sports for part around like fifteen, sixteen.

692
00:38:59,440 --> 00:39:02,600
Speaker 1: All of that at has all been so much practice

693
00:39:02,680 --> 00:39:07,600
Speaker 1: on interacting with people towards a further goal. And when

694
00:39:07,640 --> 00:39:09,719
Speaker 1: you look at the industries and you look at the

695
00:39:09,840 --> 00:39:13,239
Speaker 1: kids coming out today, they're so knowledgeable at a young

696
00:39:13,360 --> 00:39:17,279
Speaker 1: age and for for industries like VC, they love that

697
00:39:17,480 --> 00:39:20,960
Speaker 1: because they're like, our prospects are going to be better. Uh,

698
00:39:21,000 --> 00:39:24,200
Speaker 1: it's all about getting into talent. They already have the

699
00:39:24,239 --> 00:39:28,000
Speaker 1: infrastructure set up. So I believe that bringing in this

700
00:39:28,120 --> 00:39:31,400
Speaker 1: new wave of student athletes who are different from the

701
00:39:31,440 --> 00:39:34,200
Speaker 1: athletes of ten years ago, where there's so much more

702
00:39:34,280 --> 00:39:37,120
Speaker 1: knowledgeable about so many more things and the doors are

703
00:39:37,239 --> 00:39:40,279
Speaker 1: unlocking for them. It feels like a great opportunity to

704
00:39:40,360 --> 00:39:43,960
Speaker 1: get into more wealth building spaces. At such an interesting

705
00:39:44,000 --> 00:39:46,759
Speaker 1: point too, that I hadn't totally thought about in that way,

706
00:39:46,800 --> 00:39:52,000
Speaker 1: which is, you know, historically for so long, if you

707
00:39:52,080 --> 00:39:57,440
Speaker 1: were twenty years older, you probably would, you know, play ball,

708
00:39:57,600 --> 00:40:00,000
Speaker 1: play in the league, but you would be totally focused

709
00:40:00,200 --> 00:40:03,799
Speaker 1: just on playing for that entirety of your career, even

710
00:40:03,840 --> 00:40:06,160
Speaker 1: if you just played in college. You wouldn't be thinking

711
00:40:06,200 --> 00:40:10,600
Speaker 1: necessarily about business and you would start much later. Uh,

712
00:40:10,680 --> 00:40:13,400
Speaker 1: it is fascinating to think about like all these like

713
00:40:13,760 --> 00:40:18,520
Speaker 1: highly motivated, highly trained, highly disciplined athletes who now are

714
00:40:18,560 --> 00:40:21,919
Speaker 1: going to have a different tool kit coming out, coming

715
00:40:21,960 --> 00:40:25,000
Speaker 1: out into the world. Absolutely and everyone who's in the

716
00:40:25,080 --> 00:40:28,680
Speaker 1: c suite who is either an athlete or has hired athletes,

717
00:40:29,320 --> 00:40:31,359
Speaker 1: every time I'll talk to them we're like, yeah, we

718
00:40:31,400 --> 00:40:34,439
Speaker 1: love athletes because they deliver almost every single time. We're

719
00:40:34,480 --> 00:40:39,319
Speaker 1: so used to it and honestly, in a conventional job

720
00:40:39,440 --> 00:40:42,520
Speaker 1: or other field it probably feels a lot easier because

721
00:40:42,520 --> 00:40:45,600
Speaker 1: you're not sore every day, while delivering on it. What

722
00:40:46,080 --> 00:40:50,480
Speaker 1: is ultimately the change in you know, as someone who

723
00:40:50,520 --> 00:40:53,120
Speaker 1: has lived in college sports now for for a couple

724
00:40:53,120 --> 00:40:58,400
Speaker 1: of years, like how does this fundamentally change the process,

725
00:40:58,480 --> 00:41:02,160
Speaker 1: whether it's recruiting, when there, it is the way you

726
00:41:02,239 --> 00:41:04,600
Speaker 1: act when you're on campus? I mean you're living it

727
00:41:04,760 --> 00:41:07,000
Speaker 1: right now, but but how do you think this will

728
00:41:07,080 --> 00:41:13,120
Speaker 1: play out? I think it just took away the control

729
00:41:13,760 --> 00:41:18,960
Speaker 1: over kids and ailes, and that may just sound like

730
00:41:18,960 --> 00:41:23,239
Speaker 1: a term, that's huge. When someone else determines who you

731
00:41:23,280 --> 00:41:26,200
Speaker 1: are to the public eye and someone else determines what

732
00:41:26,320 --> 00:41:31,520
Speaker 1: you're worth the public eye and someone else determines what

733
00:41:31,680 --> 00:41:36,440
Speaker 1: you're about, your passions, etcetera, and your focus is you

734
00:41:36,480 --> 00:41:40,839
Speaker 1: don't own yourself and it's impossible. Like the feeling of

735
00:41:40,840 --> 00:41:43,799
Speaker 1: that that so many athletes have felt, where they feel powerless,

736
00:41:44,000 --> 00:41:46,720
Speaker 1: has been a true feeling, because they had zero power

737
00:41:46,800 --> 00:41:49,759
Speaker 1: over themselves as far as when it comes to how

738
00:41:49,800 --> 00:41:51,920
Speaker 1: they're perceived by the public eye. It all came down

739
00:41:51,960 --> 00:41:54,920
Speaker 1: to media, and Y'all might have been talking to the kids,

740
00:41:54,960 --> 00:41:57,600
Speaker 1: but for the most part media was talking to coaches.

741
00:41:57,760 --> 00:42:01,880
Speaker 1: They're talking to administrators, like and, and same thing for brands.

742
00:42:01,880 --> 00:42:04,760
Speaker 1: Coming out into the draft. There was always someone else

743
00:42:05,000 --> 00:42:08,680
Speaker 1: speaking for us and always someone else profiting off of

744
00:42:08,800 --> 00:42:12,960
Speaker 1: whatever they said about us and our reputation. Now that

745
00:42:13,000 --> 00:42:17,520
Speaker 1: we have power over that, you also control your business enterprises.

746
00:42:17,560 --> 00:42:20,360
Speaker 1: You control who you are as a business, the businesses

747
00:42:20,440 --> 00:42:24,520
Speaker 1: that you attract, the businesses and fields that you want

748
00:42:24,560 --> 00:42:26,600
Speaker 1: to get in and want to learn about. I think

749
00:42:26,640 --> 00:42:30,680
Speaker 1: the schools uh that are going to fall behind because

750
00:42:30,680 --> 00:42:32,759
Speaker 1: of an I and and obviously there's gonna be some

751
00:42:32,760 --> 00:42:35,040
Speaker 1: schools that don't have the same resources as others, but

752
00:42:35,080 --> 00:42:37,320
Speaker 1: they were already losing out in the recruiting game because

753
00:42:37,360 --> 00:42:41,279
Speaker 1: of resources. This is just another uh interpretation of that.

754
00:42:41,800 --> 00:42:45,200
Speaker 1: But the schools that do have the resources that don't

755
00:42:45,239 --> 00:42:48,160
Speaker 1: invest in this space, shame on them. If you don't

756
00:42:48,160 --> 00:42:51,400
Speaker 1: want to provide the same type of expertise and help

757
00:42:51,600 --> 00:42:55,240
Speaker 1: and opportunity for wealth that another school does for a student,

758
00:42:55,880 --> 00:42:58,800
Speaker 1: why should they go there? If there was a group

759
00:42:58,920 --> 00:43:02,280
Speaker 1: that was recruiting that had better facilities, that had better

760
00:43:03,120 --> 00:43:07,239
Speaker 1: uh opportunities and and better pay, you would be like,

761
00:43:07,600 --> 00:43:09,440
Speaker 1: of course people want to go there and they should

762
00:43:09,480 --> 00:43:12,920
Speaker 1: go there, because all that, all that business or whatever

763
00:43:12,960 --> 00:43:16,160
Speaker 1: they are is doing is raising the standard for everyone

764
00:43:16,200 --> 00:43:19,960
Speaker 1: else and I think, God willing, if it goes right,

765
00:43:19,960 --> 00:43:22,080
Speaker 1: you're going to see the quality of living goes up

766
00:43:22,080 --> 00:43:27,319
Speaker 1: for student athletes and, most importantly, their cumulative culmination of

767
00:43:27,800 --> 00:43:30,560
Speaker 1: education is going to go up. Because for for every

768
00:43:30,560 --> 00:43:34,160
Speaker 1: other student, you know that they're like, all right, I'm

769
00:43:34,200 --> 00:43:36,439
Speaker 1: in the business the business clubs at the school are great,

770
00:43:36,800 --> 00:43:39,239
Speaker 1: the opportunities that I'm going to get based off of

771
00:43:39,760 --> 00:43:42,719
Speaker 1: you know, x, Y Z at this campus are going

772
00:43:42,760 --> 00:43:44,200
Speaker 1: to be great for me. I'm going to choose that

773
00:43:44,239 --> 00:43:46,960
Speaker 1: school over this one. And if other schools know that,

774
00:43:47,000 --> 00:43:50,959
Speaker 1: they're gonna up there same industry for hopefully the same

775
00:43:51,000 --> 00:43:54,120
Speaker 1: thing goes as far as athlete empowerment in that high space.

776
00:43:55,480 --> 00:43:58,080
Speaker 1: Given all of that, do you worry that somebody's going

777
00:43:58,160 --> 00:44:02,759
Speaker 1: to take this away? Some Group of institutions, the N C,

778
00:44:02,840 --> 00:44:06,640
Speaker 1: double a, whoever, is going to say, hold on a second,

779
00:44:06,680 --> 00:44:11,000
Speaker 1: we didn't. We didn't anticipate that these athletes were now

780
00:44:11,080 --> 00:44:16,080
Speaker 1: going to speak up, speak for themselves, make their own decisions.

781
00:44:16,080 --> 00:44:18,600
Speaker 1: I mean that was a pretty the status quot was

782
00:44:18,640 --> 00:44:20,800
Speaker 1: the status quote for a reason. It was very comfortable

783
00:44:20,840 --> 00:44:23,160
Speaker 1: for the people in power. Do you worry that this

784
00:44:23,200 --> 00:44:27,600
Speaker 1: could go the other way. Well, I think the precedent

785
00:44:27,840 --> 00:44:31,440
Speaker 1: of an I L is really what scares these groups,

786
00:44:32,440 --> 00:44:36,120
Speaker 1: and I owe in his own we're not taking any revenue,

787
00:44:36,400 --> 00:44:38,719
Speaker 1: like at all, like not a single dollar. We're not

788
00:44:38,760 --> 00:44:43,680
Speaker 1: taking a single dollar of revenue away from these schools. Uh.

789
00:44:44,040 --> 00:44:46,640
Speaker 1: The only place where that might be true is Jersey sales,

790
00:44:46,760 --> 00:44:50,440
Speaker 1: and most of those deals are not hugely in favor

791
00:44:50,480 --> 00:44:55,120
Speaker 1: of the student athletes. And I oh can sometimes be

792
00:44:55,239 --> 00:44:58,439
Speaker 1: used by the institutions as a cop out when there's

793
00:44:58,480 --> 00:45:02,319
Speaker 1: things like the Austin aiments, where five thousand nine eighty

794
00:45:02,360 --> 00:45:06,680
Speaker 1: dollars can be paid to student athletes for academic excellence, where,

795
00:45:07,000 --> 00:45:09,720
Speaker 1: you know, in this building, our head coach he receives

796
00:45:09,760 --> 00:45:13,720
Speaker 1: bonuses every time one of his players gets a certain

797
00:45:13,760 --> 00:45:17,080
Speaker 1: G P A. But we see none of that. Uh.

798
00:45:17,200 --> 00:45:21,200
Speaker 1: Any any school that is serious about any type of

799
00:45:21,800 --> 00:45:26,160
Speaker 1: academic excellence should be paying to Austin. Uh. And then

800
00:45:26,520 --> 00:45:29,760
Speaker 1: when you look at revenue share, I'll say that we're

801
00:45:30,200 --> 00:45:33,640
Speaker 1: shifting the power when it comes to revenue share. Until

802
00:45:33,719 --> 00:45:37,400
Speaker 1: that happens, I don't think the power has really been shifted.

803
00:45:37,800 --> 00:45:43,600
Speaker 1: All that has been changed has been fundamental exercise of

804
00:45:43,760 --> 00:45:47,120
Speaker 1: being a college student that has been provided to every

805
00:45:47,120 --> 00:45:50,880
Speaker 1: other college student is finally open to student athletes, and

806
00:45:50,920 --> 00:45:53,399
Speaker 1: that's not done at the expense of the institutions, it's

807
00:45:53,440 --> 00:45:55,160
Speaker 1: not done at the expense of the N C A

808
00:45:55,160 --> 00:46:04,680
Speaker 1: at all. The work is not done at all. So

809
00:46:04,719 --> 00:46:07,000
Speaker 1: for a lot of the world, you know, these these

810
00:46:07,040 --> 00:46:09,960
Speaker 1: deals are something of a of a black box, because

811
00:46:10,520 --> 00:46:14,320
Speaker 1: the brand comes to you, you do something, you get paid.

812
00:46:15,040 --> 00:46:18,759
Speaker 1: All all good. Take US inside. What does it look like?

813
00:46:18,800 --> 00:46:23,239
Speaker 1: A degree for an example, like how does that work? Right? Well,

814
00:46:23,239 --> 00:46:28,600
Speaker 1: I think the more values based uh the kid is

815
00:46:28,880 --> 00:46:32,040
Speaker 1: and the brand is. It's a little bit more than

816
00:46:32,080 --> 00:46:35,719
Speaker 1: those three steps because there's a lot of interaction in it.

817
00:46:35,920 --> 00:46:38,920
Speaker 1: I know that my first deal was the degree breaking

818
00:46:39,000 --> 00:46:43,960
Speaker 1: limits team deal where UH degree is managed by Unilever,

819
00:46:44,520 --> 00:46:49,440
Speaker 1: and the head of marketing for Unilever UH saw my

820
00:46:49,520 --> 00:46:53,239
Speaker 1: post on social media and he reached out to me

821
00:46:53,280 --> 00:46:57,520
Speaker 1: and thought that I'll be a great candidate for their opening,

822
00:46:57,600 --> 00:47:00,919
Speaker 1: the opening year of their degree breaking limit this team.

823
00:47:01,000 --> 00:47:03,040
Speaker 1: And so I was like all right, well, there's a

824
00:47:03,040 --> 00:47:07,040
Speaker 1: big dog. Hey first off hitting me Um and I

825
00:47:07,080 --> 00:47:08,960
Speaker 1: said a call with him, talk to him about it,

826
00:47:09,320 --> 00:47:11,399
Speaker 1: and then I was like this sounds great. So then

827
00:47:11,440 --> 00:47:15,000
Speaker 1: I submitted my application for it, which you know, obviously

828
00:47:15,000 --> 00:47:17,640
Speaker 1: I had already talked to a person choosing. So I

829
00:47:17,680 --> 00:47:20,360
Speaker 1: was like, all right, I'm gonna get this, uh, and

830
00:47:20,360 --> 00:47:22,840
Speaker 1: then they sent back. They ended up reaching out to me.

831
00:47:22,920 --> 00:47:26,600
Speaker 1: That deal was through the marketplace open doors, which has

832
00:47:26,640 --> 00:47:30,480
Speaker 1: been great, Um, and I saw the dollar amount and

833
00:47:30,560 --> 00:47:32,960
Speaker 1: I'm like Oh wow, like because I hadn't done a

834
00:47:32,960 --> 00:47:35,960
Speaker 1: single that I went from zero to, you know, making,

835
00:47:36,120 --> 00:47:39,400
Speaker 1: making a good amount on that deal. And so you

836
00:47:39,480 --> 00:47:41,440
Speaker 1: see the you see the price, amoun it's like, all right,

837
00:47:41,440 --> 00:47:43,799
Speaker 1: I'm in, and then you see the deliverables, it's like,

838
00:47:43,880 --> 00:47:46,440
Speaker 1: all right, I can do all this, and then you shoot.

839
00:47:46,520 --> 00:47:49,720
Speaker 1: So for that it probably took me around two hours

840
00:47:49,760 --> 00:47:52,520
Speaker 1: to shoot a good take, a shot about. I always

841
00:47:52,520 --> 00:47:55,640
Speaker 1: tried to over deliver. So for that it was you

842
00:47:55,680 --> 00:47:58,400
Speaker 1: had to send in a video and then you had

843
00:47:58,440 --> 00:48:01,080
Speaker 1: to do posts. Uh. For the video, I probably sent

844
00:48:01,120 --> 00:48:05,160
Speaker 1: in three or four good takes. Probably took around a

845
00:48:05,239 --> 00:48:08,560
Speaker 1: good two hours worth, and they choose to take that

846
00:48:08,640 --> 00:48:10,759
Speaker 1: you want to post, and then they also sent you

847
00:48:10,800 --> 00:48:13,600
Speaker 1: the graphics. They want you to post the caption. Uh,

848
00:48:13,680 --> 00:48:15,920
Speaker 1: you can tweak it. I was like tweaking my captions

849
00:48:16,000 --> 00:48:18,600
Speaker 1: that way. They're more personal to me, so they feel

850
00:48:18,640 --> 00:48:21,879
Speaker 1: authentic to my followership. And so once you sent all

851
00:48:22,040 --> 00:48:23,839
Speaker 1: that back and get the green light, then you can

852
00:48:23,920 --> 00:48:27,959
Speaker 1: post on the approved days for them and, uh, then

853
00:48:28,040 --> 00:48:30,640
Speaker 1: you get paid through the marketplace, at least for that

854
00:48:30,719 --> 00:48:35,080
Speaker 1: do and it was streamlined. And what you'll see is

855
00:48:35,120 --> 00:48:40,440
Speaker 1: that first year the breaking MEMIS team cumulately, cumulatively as

856
00:48:40,480 --> 00:48:45,000
Speaker 1: a team, we brought in a billion hits on social media.

857
00:48:45,400 --> 00:48:49,120
Speaker 1: So it's a huge return on investment where we were

858
00:48:49,160 --> 00:48:53,040
Speaker 1: an all athletes team for a number one brand in

859
00:48:53,040 --> 00:48:57,279
Speaker 1: their space and it just made sense, uh, and was

860
00:48:57,320 --> 00:49:00,360
Speaker 1: a huge blessing that that was my opening interaction towards

861
00:49:00,560 --> 00:49:03,279
Speaker 1: N I O and I think I'm a lot better

862
00:49:03,320 --> 00:49:07,040
Speaker 1: on content creation, a lot more streamlined on how I

863
00:49:07,080 --> 00:49:09,839
Speaker 1: interact with brands. But at the end of the day,

864
00:49:09,880 --> 00:49:14,200
Speaker 1: I needed that to sort of set the scope of

865
00:49:14,239 --> 00:49:17,440
Speaker 1: what could be in the space. And then when you

866
00:49:17,480 --> 00:49:19,680
Speaker 1: look at the boost mobile deal, I'm very proud about

867
00:49:19,719 --> 00:49:25,160
Speaker 1: that one just because keeping that relationship led to more

868
00:49:25,239 --> 00:49:30,520
Speaker 1: community value being generated. What I mean by that is afterwards, literally,

869
00:49:30,560 --> 00:49:33,640
Speaker 1: probably around four or five months later, I stayed in

870
00:49:33,680 --> 00:49:37,160
Speaker 1: contact with them. uh, either they reached out or I

871
00:49:37,200 --> 00:49:39,960
Speaker 1: reached up to them. Somehow we got connected on doing

872
00:49:40,000 --> 00:49:43,040
Speaker 1: something for the l a food bank where they matched

873
00:49:44,480 --> 00:49:46,680
Speaker 1: donation that I made to the Food Bank. So we

874
00:49:46,760 --> 00:49:51,440
Speaker 1: donated five thousand which ended up equating to twenty thousand meals,

875
00:49:52,080 --> 00:49:55,880
Speaker 1: and we did a big check giveaway at one of

876
00:49:55,920 --> 00:50:00,200
Speaker 1: their spaces during Christmas time at one of their meet

877
00:50:00,239 --> 00:50:04,080
Speaker 1: the Santa Toy drive events, and that day was the

878
00:50:04,120 --> 00:50:08,640
Speaker 1: best selling day at that store for the season. And

879
00:50:08,680 --> 00:50:11,880
Speaker 1: so I think when you see even on the conventional side,

880
00:50:11,920 --> 00:50:17,000
Speaker 1: student athletes are delivering. But it's even bigger connection between

881
00:50:17,160 --> 00:50:20,160
Speaker 1: what sports are and to the fans that follow these

882
00:50:20,239 --> 00:50:25,160
Speaker 1: athletes have and the brands that cash in on that,

883
00:50:25,400 --> 00:50:27,680
Speaker 1: which have been cashing in on that as far as

884
00:50:27,719 --> 00:50:31,239
Speaker 1: the professional side, are seeing that those same dividends are

885
00:50:31,280 --> 00:50:34,160
Speaker 1: paying off at the collegiate side as well. And for you,

886
00:50:34,239 --> 00:50:39,399
Speaker 1: presumably those numbers only help you win more deal. I mean,

887
00:50:39,560 --> 00:50:42,080
Speaker 1: I always liking it anytime trying. I liking it to

888
00:50:42,200 --> 00:50:45,640
Speaker 1: offers because before I committed U C L A I

889
00:50:45,680 --> 00:50:47,919
Speaker 1: didn't have a bunch of the power five offers. After

890
00:50:47,960 --> 00:50:49,560
Speaker 1: I committed U C L A, My d MS were

891
00:50:49,560 --> 00:50:53,839
Speaker 1: flooded and, like there's so many things that work like that,

892
00:50:54,040 --> 00:50:58,440
Speaker 1: but I always equated too in the athlete worlds, just

893
00:50:58,480 --> 00:51:01,640
Speaker 1: like offers. As soon as someone and believes your value

894
00:51:01,680 --> 00:51:04,719
Speaker 1: there just, I guess, the nature of capitalism, you're of

895
00:51:04,800 --> 00:51:07,960
Speaker 1: value everywhere, and that's why it's so important for student

896
00:51:07,960 --> 00:51:11,480
Speaker 1: athletes to be able to create their own value and

897
00:51:11,640 --> 00:51:15,080
Speaker 1: be able to exercise it and control their own narrative well,

898
00:51:15,120 --> 00:51:18,759
Speaker 1: and presumably it also behooves athletes, and it seems like

899
00:51:18,800 --> 00:51:22,000
Speaker 1: this is something you've had to hone in on as well,

900
00:51:22,120 --> 00:51:25,520
Speaker 1: to not take the first offer, you know, and not

901
00:51:26,880 --> 00:51:30,080
Speaker 1: quite literally sell yourself short in many ways, because then

902
00:51:30,160 --> 00:51:32,480
Speaker 1: you're kind of setting a bar that that may be

903
00:51:32,600 --> 00:51:35,840
Speaker 1: too low. Absolutely you have to stay on market produces.

904
00:51:35,840 --> 00:51:39,719
Speaker 1: You can't price yourself down, and I think the kids

905
00:51:39,719 --> 00:51:46,000
Speaker 1: who learned that early on. Uh, it's not only financially wise,

906
00:51:46,200 --> 00:51:50,160
Speaker 1: but it is also something about pride, where it's like,

907
00:51:50,239 --> 00:51:54,360
Speaker 1: if you know that you're worth something Um then you

908
00:51:54,520 --> 00:51:57,799
Speaker 1: feel more empowered to live that way. You feel more

909
00:51:57,800 --> 00:52:00,480
Speaker 1: empowered to go into a business meaning and like you

910
00:52:00,560 --> 00:52:03,839
Speaker 1: own the room, and that that's something that you can't

911
00:52:03,840 --> 00:52:06,959
Speaker 1: really take away from someone and something that will stay

912
00:52:07,000 --> 00:52:08,840
Speaker 1: with on at the end of the day for the

913
00:52:09,120 --> 00:52:11,640
Speaker 1: entire life and for me that comes from my faith.

914
00:52:12,160 --> 00:52:14,800
Speaker 1: But one of the interesting things that that you're doing

915
00:52:15,160 --> 00:52:19,359
Speaker 1: is your your student athlete and residents, I believe, for

916
00:52:19,360 --> 00:52:23,440
Speaker 1: for UN world. You mentioned that and talking to Monique.

917
00:52:23,480 --> 00:52:25,960
Speaker 1: I mean, they're learning a lot from you. This is

918
00:52:26,000 --> 00:52:28,880
Speaker 1: a very fruitful relationship for them. What are some of

919
00:52:28,880 --> 00:52:31,920
Speaker 1: the things that that you've taught them that that may

920
00:52:31,960 --> 00:52:34,680
Speaker 1: have surprised them or that you've seen them put into action?

921
00:52:35,320 --> 00:52:38,600
Speaker 1: I think a lot of what I've been blessed with

922
00:52:38,640 --> 00:52:42,320
Speaker 1: the opportunity to, you know, contribute to U W G

923
00:52:42,480 --> 00:52:47,239
Speaker 1: and Monique and her endeavors is what's best for a

924
00:52:47,280 --> 00:52:52,239
Speaker 1: student athlete and what preserves the integrity of the deal

925
00:52:52,480 --> 00:52:56,279
Speaker 1: when doing deals with student athletes. One thing for me

926
00:52:56,400 --> 00:52:58,759
Speaker 1: on the financial aside is important to get the money

927
00:52:58,920 --> 00:53:03,480
Speaker 1: up front. The companies that are most wanted to be

928
00:53:03,520 --> 00:53:06,680
Speaker 1: worked with our companies that pay up front or have

929
00:53:06,840 --> 00:53:10,200
Speaker 1: at least efficient payments. UH, there's no reason why a

930
00:53:10,320 --> 00:53:13,440
Speaker 1: kids should be taking time out of their busy schedule

931
00:53:13,560 --> 00:53:17,560
Speaker 1: to deliver immensely on a deal if they're going to

932
00:53:17,680 --> 00:53:21,400
Speaker 1: be delayed on their payment. It's sort of defeats the

933
00:53:21,600 --> 00:53:26,440
Speaker 1: empowerment angle of what these brands are saying when they're

934
00:53:26,520 --> 00:53:30,799
Speaker 1: they're doing deals with kids, like it's sometimes you think,

935
00:53:31,480 --> 00:53:35,920
Speaker 1: and I always put in the charity, are these deals?

936
00:53:35,960 --> 00:53:37,840
Speaker 1: You know that they're helping out the kids, like. No,

937
00:53:38,239 --> 00:53:41,160
Speaker 1: the kids are really the ones. I mean they're not

938
00:53:41,280 --> 00:53:43,640
Speaker 1: kids like. These are young people who are going to

939
00:53:43,840 --> 00:53:47,319
Speaker 1: end up being successful and are successful already, like. These

940
00:53:47,360 --> 00:53:50,200
Speaker 1: are real assets to these companies. This is a business

941
00:53:50,200 --> 00:53:53,080
Speaker 1: relationship exactly, and should be treated as such in the

942
00:53:53,160 --> 00:53:57,600
Speaker 1: business dealings. So by keeping that mindset, I think brands

943
00:53:58,040 --> 00:54:00,840
Speaker 1: can attract the talent that they want at the end

944
00:54:00,880 --> 00:54:05,279
Speaker 1: of his talent and create a sustainable relationship where, if

945
00:54:05,320 --> 00:54:09,200
Speaker 1: you're getting someone at two and they're going to be

946
00:54:09,200 --> 00:54:12,400
Speaker 1: a hitter in two, three, four or five years, you

947
00:54:12,440 --> 00:54:15,839
Speaker 1: build that relationship early on that turns into a face

948
00:54:15,880 --> 00:54:19,000
Speaker 1: of your brand or that turns into a true value

949
00:54:19,000 --> 00:54:22,080
Speaker 1: add for your company. It's also interesting to think about,

950
00:54:22,120 --> 00:54:24,080
Speaker 1: and this goes back to something we talked about earlier,

951
00:54:24,400 --> 00:54:30,320
Speaker 1: this idea that only a tiny fraction of college athletes,

952
00:54:30,960 --> 00:54:35,840
Speaker 1: even college football players, actually go pro. So the notion

953
00:54:35,960 --> 00:54:41,920
Speaker 1: that you're ultimately, through these deals, preparing this next generation

954
00:54:42,840 --> 00:54:46,880
Speaker 1: not just to be successful athletes but to be successful

955
00:54:46,920 --> 00:54:50,200
Speaker 1: business people which they will go on to do something.

956
00:54:50,200 --> 00:54:51,920
Speaker 1: You know. I mean there's that commercial for the N

957
00:54:51,960 --> 00:54:53,920
Speaker 1: C double a. You know they're going to go pro

958
00:54:54,040 --> 00:54:58,719
Speaker 1: doing something else. Absolutely, and even if people who go

959
00:54:58,760 --> 00:55:00,840
Speaker 1: pro are going to have to be pro and something

960
00:55:00,840 --> 00:55:05,600
Speaker 1: else someday. The thing about athletes, it's extremely important to

961
00:55:05,640 --> 00:55:08,440
Speaker 1: have that, uh, not as a fallback but as a

962
00:55:08,440 --> 00:55:12,439
Speaker 1: fall forward. As an athlete, especially a professional athlete, your

963
00:55:12,560 --> 00:55:17,880
Speaker 1: well being in financial game depends on your body. Everyone else,

964
00:55:18,160 --> 00:55:22,040
Speaker 1: at the age when people are breaking down physically, is

965
00:55:22,520 --> 00:55:28,040
Speaker 1: at their prime mentally, relationship wise, network wise, expertise wise,

966
00:55:28,080 --> 00:55:33,200
Speaker 1: in their space, and so it's an industry like no other.

967
00:55:33,560 --> 00:55:37,000
Speaker 1: People wonder how are these athletes going broke? Well, if

968
00:55:38,280 --> 00:55:44,160
Speaker 1: the equation for someone who worked in the business world, uh,

969
00:55:44,200 --> 00:55:46,520
Speaker 1: if their equation of tearing their a C L was,

970
00:55:47,040 --> 00:55:50,680
Speaker 1: you know, God forbid them having a stroke like that's

971
00:55:50,719 --> 00:55:53,040
Speaker 1: the equation. But they don't have to worry about that

972
00:55:53,120 --> 00:55:56,200
Speaker 1: until their sixties, seventies eighties. Athletes have to worry about

973
00:55:56,200 --> 00:55:58,960
Speaker 1: that every single time they play the sport in their twenties,

974
00:55:59,480 --> 00:56:02,640
Speaker 1: and so is so important for athletes to have that

975
00:56:03,239 --> 00:56:07,239
Speaker 1: as not a fallback but a fall forward, because you're

976
00:56:07,320 --> 00:56:10,440
Speaker 1: only really that whole title of an athlete goes away

977
00:56:10,520 --> 00:56:13,520
Speaker 1: as soon as your body is incapable of being at

978
00:56:13,560 --> 00:56:17,640
Speaker 1: its best self. So you're awarded the male athlete of

979
00:56:17,640 --> 00:56:20,680
Speaker 1: the year at the conference in Atlanta. What did they

980
00:56:20,680 --> 00:56:23,640
Speaker 1: tell you differentiated you from from the rest of the nominees?

981
00:56:24,880 --> 00:56:29,200
Speaker 1: I think as a quarterback and maybe just who I

982
00:56:29,239 --> 00:56:33,640
Speaker 1: am as a person, I can't help but to think

983
00:56:33,680 --> 00:56:38,320
Speaker 1: about how my actions and what I do in something

984
00:56:38,600 --> 00:56:42,000
Speaker 1: affect those before meet, those after me, but also those

985
00:56:42,040 --> 00:56:47,920
Speaker 1: around me at the current time and everyone in in

986
00:56:48,040 --> 00:56:51,400
Speaker 1: that group of six, everyone at the conference, could have

987
00:56:51,440 --> 00:56:55,120
Speaker 1: won that award, in my opinion. For for me, I

988
00:56:55,120 --> 00:56:58,719
Speaker 1: think a differentiator that maybe strikes out two brands is

989
00:56:58,800 --> 00:57:01,920
Speaker 1: my awareness of this as a whole. And that's not

990
00:57:02,000 --> 00:57:04,600
Speaker 1: just about what I'm doing. That's not just what about

991
00:57:05,239 --> 00:57:08,680
Speaker 1: people am I aspired, like other other student athletes are doing.

992
00:57:08,719 --> 00:57:11,759
Speaker 1: I also recognized the brand side. I understand that R

993
00:57:12,080 --> 00:57:15,200
Speaker 1: is important. I understand that, you know, every business has

994
00:57:15,280 --> 00:57:18,160
Speaker 1: kids defeat like that. Those are real people, they got

995
00:57:18,360 --> 00:57:22,680
Speaker 1: employees to pay uh, et Cetera, and that what a

996
00:57:22,680 --> 00:57:27,040
Speaker 1: student athlete does in this space can help get a

997
00:57:27,120 --> 00:57:29,880
Speaker 1: brand closer to where they need to be or diminish

998
00:57:29,960 --> 00:57:32,960
Speaker 1: them and become a waste of their budget. I also

999
00:57:33,080 --> 00:57:37,560
Speaker 1: recognize that not every athlete has the same view on

1000
00:57:37,680 --> 00:57:41,040
Speaker 1: Ani out and that whatever, and I all means to

1001
00:57:41,280 --> 00:57:44,800
Speaker 1: each athlete, uh is important to them and therefore is

1002
00:57:44,840 --> 00:57:49,840
Speaker 1: important in general and for schools to be involved in

1003
00:57:49,840 --> 00:57:52,040
Speaker 1: and ill at all. They have to make sure they

1004
00:57:52,080 --> 00:57:55,240
Speaker 1: know what these student athletes want uh and that because

1005
00:57:55,280 --> 00:57:57,560
Speaker 1: at the end of the day, it's all an education.

1006
00:57:58,320 --> 00:57:59,800
Speaker 1: So why do you think it is that that you

1007
00:57:59,840 --> 00:58:02,600
Speaker 1: have that thirty FT view? Because you know most people,

1008
00:58:02,840 --> 00:58:05,080
Speaker 1: you know you're a young guy in your twenties. Most

1009
00:58:05,080 --> 00:58:08,800
Speaker 1: people are pretty focused on themselves and and not as

1010
00:58:08,840 --> 00:58:13,200
Speaker 1: focused on the bigger picture. I think that really comes

1011
00:58:13,200 --> 00:58:16,320
Speaker 1: from how I was raised, in my priorities and and

1012
00:58:16,360 --> 00:58:21,520
Speaker 1: how I interpret reality like. Faith is what guides me.

1013
00:58:21,760 --> 00:58:25,720
Speaker 1: Faith is what truly matters, and making sure that that's

1014
00:58:25,720 --> 00:58:28,959
Speaker 1: in order will power everything else in the way that's

1015
00:58:28,960 --> 00:58:32,360
Speaker 1: supposed to go. I know over my time here that

1016
00:58:33,040 --> 00:58:36,800
Speaker 1: uh I'll be I'll be showing that purpose and its entirety.

1017
00:58:37,440 --> 00:58:39,720
Speaker 1: I believe that the Lord is doing a work in me,

1018
00:58:40,320 --> 00:58:42,000
Speaker 1: just like he's doing a work in everyone else, and

1019
00:58:42,040 --> 00:58:45,120
Speaker 1: that helps me have compassion but as far as seeing

1020
00:58:45,160 --> 00:58:48,360
Speaker 1: everything from a bird's eye view, I don't get too hot,

1021
00:58:48,480 --> 00:58:51,600
Speaker 1: I don't get too cold, or I do, but I

1022
00:58:51,640 --> 00:58:56,280
Speaker 1: don't show it Um and and I think all of

1023
00:58:56,320 --> 00:59:00,720
Speaker 1: that stems from my true feeling that, look, what we

1024
00:59:00,800 --> 00:59:03,400
Speaker 1: do here is great, what we do here is awesome,

1025
00:59:03,440 --> 00:59:06,640
Speaker 1: but it's so finite and and when you look at

1026
00:59:06,800 --> 00:59:11,560
Speaker 1: our lives, uh, there's really only one or two things

1027
00:59:11,600 --> 00:59:15,880
Speaker 1: that that truly leave a legacy and that truly leave

1028
00:59:15,960 --> 00:59:20,600
Speaker 1: your mark. For me that that's family and your contribution

1029
00:59:20,640 --> 00:59:23,600
Speaker 1: and good works that you leave to the world. And

1030
00:59:24,040 --> 00:59:25,840
Speaker 1: as long as I keep on putting myself in a

1031
00:59:25,880 --> 00:59:29,640
Speaker 1: position where I can keep that same level of focus

1032
00:59:29,880 --> 00:59:34,120
Speaker 1: and protect my peace and protect my heart, I know

1033
00:59:34,320 --> 00:59:36,720
Speaker 1: that in the end it'll end up the way that's

1034
00:59:36,720 --> 00:59:40,120
Speaker 1: supposed to go and I'm at peace with however that happens.

1035
00:59:40,920 --> 00:59:44,400
Speaker 1: So tell me about your football hopes and dreams. You know,

1036
00:59:44,480 --> 00:59:47,400
Speaker 1: we're sitting here, you know, in a in a pantheon

1037
00:59:47,520 --> 00:59:50,920
Speaker 1: of you know, one of the greatest programs in the

1038
00:59:51,040 --> 00:59:54,360
Speaker 1: history of of the N C, double a, you know,

1039
00:59:54,560 --> 00:59:58,920
Speaker 1: Division One, as you said, confort of of champions. Tell

1040
00:59:58,960 --> 01:00:02,040
Speaker 1: me about football in the next three years. Yeah, I

1041
01:00:02,080 --> 01:00:07,360
Speaker 1: think because of my success in and I in school. Um,

1042
01:00:07,400 --> 01:00:11,400
Speaker 1: I'm still a competitor. I haven't lost that at all.

1043
01:00:11,440 --> 01:00:15,440
Speaker 1: If anything, I feel refreshed now. I'm still someone that

1044
01:00:15,520 --> 01:00:19,280
Speaker 1: wants to win the Rose Bowl and be the quarterback

1045
01:00:19,320 --> 01:00:23,080
Speaker 1: that's playing when that happens. And and then of the day,

1046
01:00:23,160 --> 01:00:26,480
Speaker 1: I suit up every single season like man we're supposed

1047
01:00:26,480 --> 01:00:29,480
Speaker 1: to do in the national championship, and I truly believe

1048
01:00:29,600 --> 01:00:32,480
Speaker 1: that I've never gone into a game thinking we're not

1049
01:00:32,680 --> 01:00:36,160
Speaker 1: go win it. Now, as far as controlling things that

1050
01:00:36,200 --> 01:00:38,800
Speaker 1: you can't control, that goes back to the FT of

1051
01:00:38,840 --> 01:00:41,960
Speaker 1: you that you talked about. I can't spend every single

1052
01:00:42,040 --> 01:00:44,439
Speaker 1: day stressing whether or not I'm going to get there,

1053
01:00:44,920 --> 01:00:49,080
Speaker 1: but I can make it damn sure that when I

1054
01:00:49,120 --> 01:00:52,720
Speaker 1: do get that opportunity, I'm able to deliver in a

1055
01:00:52,800 --> 01:00:55,480
Speaker 1: way that I know I can, in a way that

1056
01:00:55,960 --> 01:00:59,160
Speaker 1: helps me get closer to my goals in football. You

1057
01:00:59,200 --> 01:01:02,880
Speaker 1: were mentioning early or about, you know, naming image and

1058
01:01:02,920 --> 01:01:07,080
Speaker 1: likeness is actually, you know, a very basic idea at

1059
01:01:07,080 --> 01:01:11,439
Speaker 1: its core, because it is quite literally who you are.

1060
01:01:12,400 --> 01:01:16,560
Speaker 1: Who Are you? For Myself, I'm a believer, I'm a

1061
01:01:16,600 --> 01:01:20,360
Speaker 1: winner and I'm I'm a provider and I'll do all

1062
01:01:20,360 --> 01:01:22,720
Speaker 1: these things in a way that is going to generate

1063
01:01:23,800 --> 01:01:28,920
Speaker 1: generational wealth and contribute to public service and philanthropy, all

1064
01:01:28,960 --> 01:01:32,320
Speaker 1: while keeping my faith. And how did you come to that?

1065
01:01:32,480 --> 01:01:35,320
Speaker 1: Like what? What? What? What leads you to because that

1066
01:01:35,480 --> 01:01:38,800
Speaker 1: is a that's the clearest personal mission statement I think

1067
01:01:38,800 --> 01:01:42,280
Speaker 1: I've ever heard from someone your age and probably people

1068
01:01:42,480 --> 01:01:44,480
Speaker 1: well above your age. How did you come to that?

1069
01:01:45,160 --> 01:01:47,080
Speaker 1: I think that just came with a lot of thinking

1070
01:01:47,120 --> 01:01:52,000
Speaker 1: about what I already embodied. Obviously I wasn't coming out

1071
01:01:52,040 --> 01:01:55,720
Speaker 1: the womb thinking like that. It wasn't. It was less

1072
01:01:55,760 --> 01:02:00,520
Speaker 1: of something that I aspire to do and more of

1073
01:02:00,600 --> 01:02:03,720
Speaker 1: something that, when I look back on everything I've done,

1074
01:02:03,800 --> 01:02:06,400
Speaker 1: my impacts on communities, my impacts on my own family,

1075
01:02:06,480 --> 01:02:09,959
Speaker 1: my impacts on my own life and where I want

1076
01:02:10,000 --> 01:02:13,720
Speaker 1: to impact eventually. It was just a good way of

1077
01:02:13,920 --> 01:02:18,120
Speaker 1: framing it for myself and for others who I'm about.

1078
01:02:18,600 --> 01:02:21,920
Speaker 1: And all of that really came through a lot of

1079
01:02:21,960 --> 01:02:25,880
Speaker 1: thought and reflection on what mattered to me. One of

1080
01:02:25,880 --> 01:02:29,200
Speaker 1: the things that it feels like you've identified is this

1081
01:02:29,280 --> 01:02:33,960
Speaker 1: notion that athletes, through N I l deals, can actually

1082
01:02:34,080 --> 01:02:41,000
Speaker 1: unlock consumers in a way that few other influencers through

1083
01:02:41,080 --> 01:02:47,200
Speaker 1: a few other channels can and, to boot, a consumer

1084
01:02:47,240 --> 01:02:50,040
Speaker 1: that is a pretty complicated one and sort of hard

1085
01:02:50,080 --> 01:02:53,800
Speaker 1: to reach. How do you represent that to the companies

1086
01:02:53,840 --> 01:02:57,520
Speaker 1: and the brands that you're you're working with right what

1087
01:02:58,720 --> 01:03:03,880
Speaker 1: the influencer enemy is new, but it's also flooded and

1088
01:03:03,960 --> 01:03:08,760
Speaker 1: oversaturated and in a world that has way too much

1089
01:03:08,880 --> 01:03:12,320
Speaker 1: media to consume, especially in a way that leaves any

1090
01:03:12,360 --> 01:03:16,800
Speaker 1: type of real impact. I think athletes, and in particular

1091
01:03:16,920 --> 01:03:21,680
Speaker 1: college athletes, because of their position and what they embody,

1092
01:03:22,560 --> 01:03:26,800
Speaker 1: are in a unique space to be a refresher in

1093
01:03:26,920 --> 01:03:29,160
Speaker 1: that and I think the brands that have dealt with

1094
01:03:29,960 --> 01:03:34,600
Speaker 1: college athletes are recognizing that. It all comes down to

1095
01:03:34,720 --> 01:03:40,000
Speaker 1: innovation and as athletes, our ability to adapt and innovate

1096
01:03:40,760 --> 01:03:46,440
Speaker 1: and create in ways that haven't been thought of or

1097
01:03:47,040 --> 01:03:51,640
Speaker 1: create social change in ways that hasn't been accepted yet,

1098
01:03:52,320 --> 01:03:57,040
Speaker 1: has been the literal status quo for college athletes. In

1099
01:03:57,120 --> 01:04:03,000
Speaker 1: some facets, the it's intitution is turning on its own

1100
01:04:03,040 --> 01:04:07,520
Speaker 1: self and and giving groups that have been historically held

1101
01:04:07,600 --> 01:04:12,040
Speaker 1: down by large institutions like these schools and conferences and

1102
01:04:12,120 --> 01:04:17,680
Speaker 1: n Ci a UH their first empowerty and equity moment.

1103
01:04:18,520 --> 01:04:21,840
Speaker 1: UH YOU'RE gonna see student athletes in the same spirit,

1104
01:04:22,240 --> 01:04:25,840
Speaker 1: who have spent their entire lives dedicated to work, becoming

1105
01:04:25,920 --> 01:04:29,760
Speaker 1: excellent at it by the age of eighteen, like literally

1106
01:04:30,880 --> 01:04:33,520
Speaker 1: some of the people on this campus are golden medalists

1107
01:04:33,560 --> 01:04:36,840
Speaker 1: at the age of seventeen, eighteen, nineteen. This might just

1108
01:04:36,880 --> 01:04:39,160
Speaker 1: be a sound but, like the amount of excellence that

1109
01:04:39,240 --> 01:04:42,320
Speaker 1: is embodied by student athletes, especially on the campuses that

1110
01:04:42,360 --> 01:04:45,480
Speaker 1: take pride on it, are going to leave lasting legacies

1111
01:04:45,520 --> 01:04:50,040
Speaker 1: that affect social change, financial change and change within their

1112
01:04:50,080 --> 01:04:53,680
Speaker 1: families themselves. And the precedents that are set now are

1113
01:04:53,680 --> 01:04:56,440
Speaker 1: going to end up having gramifications and are going to

1114
01:04:56,520 --> 01:05:01,280
Speaker 1: better their conferences, their schools, in the nation and, God will,

1115
01:05:01,360 --> 01:05:04,040
Speaker 1: in the world as a whole. And and I think

1116
01:05:04,080 --> 01:05:09,240
Speaker 1: we've seen, through athletes, college and Professional, over the past

1117
01:05:09,480 --> 01:05:16,440
Speaker 1: few very tumultuous years, an ability to unlock movements in

1118
01:05:17,360 --> 01:05:19,400
Speaker 1: many ways. I mean, I think we saw that very

1119
01:05:19,440 --> 01:05:23,560
Speaker 1: powerfully in the summer of whether it was at the NBA,

1120
01:05:24,040 --> 01:05:26,320
Speaker 1: in the W N B, a, at the college level,

1121
01:05:26,480 --> 01:05:29,640
Speaker 1: even at the high school level, sort of athletes, especially

1122
01:05:29,680 --> 01:05:33,200
Speaker 1: athletes of color, sort of coming forward and leading the

1123
01:05:33,240 --> 01:05:39,080
Speaker 1: way and and helping navigate and translate and, as I said,

1124
01:05:39,080 --> 01:05:41,800
Speaker 1: sort of unlock in a way that others didn't. Well,

1125
01:05:41,800 --> 01:05:44,640
Speaker 1: when you look at sports, there's always been a visceral connection.

1126
01:05:44,680 --> 01:05:49,520
Speaker 1: It's one of the longest standing pillars of society that

1127
01:05:49,560 --> 01:05:56,640
Speaker 1: predates civilization by Millennia. And because of that connection, people's

1128
01:05:56,720 --> 01:06:01,040
Speaker 1: idols have been sports stars. People's inspire rations to wake

1129
01:06:01,120 --> 01:06:03,080
Speaker 1: up and go to work the next morning has been

1130
01:06:03,120 --> 01:06:07,720
Speaker 1: because their team won the night before, something that almost

1131
01:06:07,760 --> 01:06:10,360
Speaker 1: seems you know, when you're in the sport you realize, man,

1132
01:06:10,400 --> 01:06:13,560
Speaker 1: this is really a game, but for some reason there

1133
01:06:13,680 --> 01:06:19,280
Speaker 1: is an inextricable link between the world of sport and

1134
01:06:19,320 --> 01:06:24,360
Speaker 1: the athletes that make it happen and the society around

1135
01:06:24,400 --> 01:06:27,000
Speaker 1: it and how it's really a powerhouse for it. And

1136
01:06:27,080 --> 01:06:30,240
Speaker 1: I saw that firsthand. That's why my time at Hudda

1137
01:06:30,440 --> 01:06:34,920
Speaker 1: was so valuable, because I saw how a community became

1138
01:06:35,080 --> 01:06:38,480
Speaker 1: vibrant because of the success of a football team, and

1139
01:06:38,520 --> 01:06:42,120
Speaker 1: that was a small town. We were literally fourteen through

1140
01:06:42,160 --> 01:06:45,360
Speaker 1: seventeen years old and we were empowering the lives of

1141
01:06:46,200 --> 01:06:49,600
Speaker 1: seven year olds and entire families in the town that

1142
01:06:49,960 --> 01:06:52,720
Speaker 1: probably ten years from now, is going to be one

1143
01:06:52,760 --> 01:06:57,760
Speaker 1: of the biggest areas of Austin. When you embody that

1144
01:06:57,840 --> 01:07:01,000
Speaker 1: on an everyday basis, you experience it in high school,

1145
01:07:01,480 --> 01:07:04,760
Speaker 1: and the predecessors who have come before you have changed

1146
01:07:04,800 --> 01:07:08,960
Speaker 1: the world and made life better for everyone. Today, you

1147
01:07:09,040 --> 01:07:12,440
Speaker 1: can't help but ask yourself how the actions that you're

1148
01:07:12,480 --> 01:07:16,040
Speaker 1: taking now and the interactions that uh you make in

1149
01:07:16,040 --> 01:07:18,920
Speaker 1: the networks that you build, in the companies and brands

1150
01:07:18,920 --> 01:07:21,520
Speaker 1: in the NIO space that you work with, are all

1151
01:07:21,680 --> 01:07:27,479
Speaker 1: cumulative building something greater than any of us could per see.

1152
01:07:33,960 --> 01:07:36,640
Speaker 1: That's Chase Griffin, the U C L A quarterback, and

1153
01:07:36,800 --> 01:07:39,760
Speaker 1: N I l standout, I think, to him for his

1154
01:07:39,840 --> 01:07:44,160
Speaker 1: generosity and enthusiasm for this installment of Athlete emphigre. You

1155
01:07:44,200 --> 01:07:46,640
Speaker 1: can check out the full documentary on Bloomberg Dot Com,

1156
01:07:46,800 --> 01:07:50,840
Speaker 1: Youtube or Bloomberg television. And for another perspective on the

1157
01:07:50,920 --> 01:07:53,080
Speaker 1: change of world N I l, take a listen to

1158
01:07:53,120 --> 01:07:56,760
Speaker 1: my recent conversation with easy fund of Yukon and check

1159
01:07:56,800 --> 01:07:59,880
Speaker 1: out the entire business of sports feed for past athlete

1160
01:08:00,040 --> 01:08:05,400
Speaker 1: piate conversations, including Steve Young, Dominican Sue and Alex Rodriguez.

1161
01:08:05,680 --> 01:08:08,200
Speaker 1: I'm Jason Kelly. Thank you so much for listening. We'll

1162
01:08:08,200 --> 01:08:08,920
Speaker 1: see you next time.