1
00:00:11,200 --> 00:00:15,560
Speaker 1: Welcome to the Therapy for Black Girls Podcast, a weekly conversation

2
00:00:15,720 --> 00:00:20,160
Speaker 1: about mental health, personal development, and all the small decisions

3
00:00:20,200 --> 00:00:23,680
Speaker 1: we can make to become the best possible versions of ourselves.

4
00:00:24,360 --> 00:00:28,760
Speaker 1: I'm your host, Doctor Joy Harden Bradford, a licensed psychologist

5
00:00:28,840 --> 00:00:33,040
Speaker 1: in Atlanta, Georgia. For more information or to find a

6
00:00:33,080 --> 00:00:36,800
Speaker 1: therapist in your area, visit our website at Therapy for

7
00:00:36,880 --> 00:00:40,640
Speaker 1: Blackgirls dot com. While I hope you love listening to

8
00:00:41,320 --> 00:00:44,400
Speaker 1: and learning from the podcast, it is not meant to

9
00:00:44,440 --> 00:00:47,880
Speaker 1: be a substitute for a relationship with a licensed mental

10
00:00:47,920 --> 00:00:58,000
Speaker 1: health professional. Hey, y'all, thanks so much for joining me

11
00:00:58,080 --> 00:01:00,440
Speaker 1: for session three forty four of the Therapy for Black

12
00:01:00,440 --> 00:01:03,760
Speaker 1: Girls Podcast. We'll get right into our conversation after a

13
00:01:03,760 --> 00:01:17,680
Speaker 1: word from our sponsors. Welcome back to another episode of

14
00:01:17,720 --> 00:01:21,679
Speaker 1: our January Jumpstart mini series. All month long, we've been

15
00:01:21,680 --> 00:01:25,440
Speaker 1: hosting conversations with talented black women leaders across creative and

16
00:01:25,520 --> 00:01:28,560
Speaker 1: professional mediums to assist you in putting the p and

17
00:01:28,640 --> 00:01:32,399
Speaker 1: prioritizing your personal growth. If you've been holding back on

18
00:01:32,520 --> 00:01:35,760
Speaker 1: doing you, this is your sign to jump headfirst into

19
00:01:35,800 --> 00:01:42,679
Speaker 1: the possibilities of a new year. Have you ever wondered

20
00:01:42,680 --> 00:01:46,000
Speaker 1: how the Therapy for Black Girls podcast got started or

21
00:01:46,040 --> 00:01:49,200
Speaker 1: wondered about how to get a job in production, or

22
00:01:49,200 --> 00:01:52,560
Speaker 1: maybe you've thought about creating a podcast of your own. Well,

23
00:01:52,560 --> 00:01:55,440
Speaker 1: you're in luck, because today we'll be taking you behind

24
00:01:55,480 --> 00:01:57,640
Speaker 1: the curtain and getting into the nitty gritty of what

25
00:01:57,680 --> 00:02:00,400
Speaker 1: it takes to create a podcast and to find a

26
00:02:00,440 --> 00:02:04,840
Speaker 1: career in podcasting. Joining me for today's conversation our Therapy

27
00:02:04,880 --> 00:02:08,320
Speaker 1: for Black Girls team members Frida Lucas, our senior producer,

28
00:02:08,840 --> 00:02:12,920
Speaker 1: Elise Ellis, our podcast producer and social media creative, and

29
00:02:13,000 --> 00:02:17,200
Speaker 1: Cindy Ocareke, our former producer and current director of marketing.

30
00:02:18,120 --> 00:02:21,200
Speaker 1: In our discussion today, we drop gyms around finding an

31
00:02:21,240 --> 00:02:25,239
Speaker 1: audience for your podcast, explore some basic tools and supplies

32
00:02:25,280 --> 00:02:28,040
Speaker 1: you should invest in to produce a high quality podcast,

33
00:02:28,680 --> 00:02:32,440
Speaker 1: and explore some ways you can monetize your podcast. If

34
00:02:32,480 --> 00:02:36,040
Speaker 1: something resonates with you while enjoying our conversation, please share

35
00:02:36,120 --> 00:02:39,160
Speaker 1: with us on social media using the hashtag TVG in

36
00:02:39,240 --> 00:02:42,760
Speaker 1: session or join us over in the sister circle to

37
00:02:42,800 --> 00:02:45,400
Speaker 1: talk more about the episode. You can join us at

38
00:02:45,440 --> 00:02:49,639
Speaker 1: community dot Therapy for Blackgirls dot com. Here's our conversation.

39
00:02:55,520 --> 00:02:58,880
Speaker 1: I am very excited to be joined again by several

40
00:02:58,919 --> 00:03:01,720
Speaker 1: members of the Therapy for Black Girls team, So if

41
00:03:01,720 --> 00:03:04,880
Speaker 1: you would, as we always do, go around and introduce

42
00:03:04,919 --> 00:03:07,440
Speaker 1: yourself and your role on the team, We'll start with you.

43
00:03:07,480 --> 00:03:07,799
Speaker 2: Elese.

44
00:03:08,320 --> 00:03:12,000
Speaker 3: Hey, everyone, my name is Elise Ellis and I am

45
00:03:12,120 --> 00:03:15,600
Speaker 3: the podcast producer and then I also produce creative assets

46
00:03:15,600 --> 00:03:17,120
Speaker 3: for Therapy for Black Girls as well.

47
00:03:17,720 --> 00:03:18,760
Speaker 2: Frida, What's up?

48
00:03:18,800 --> 00:03:21,960
Speaker 4: What's up? What's up? Everybody? I'm Freda, the senior producer

49
00:03:21,960 --> 00:03:24,600
Speaker 4: here at Therapy for Black Girls. Been with the team

50
00:03:25,240 --> 00:03:28,560
Speaker 4: two years and I've been podcasting since twenty sixteen.

51
00:03:29,120 --> 00:03:29,720
Speaker 2: I'm Cindy.

52
00:03:29,960 --> 00:03:34,040
Speaker 5: Hi, I'm Cindy. I am a producer for Therapy for

53
00:03:34,080 --> 00:03:38,600
Speaker 5: Black Girls, but I've now also transitioned into our marketing role,

54
00:03:38,800 --> 00:03:42,040
Speaker 5: so the director of marketing for Therapy for Black Girls.

55
00:03:42,240 --> 00:03:43,520
Speaker 2: We love a good transition.

56
00:03:44,360 --> 00:03:46,560
Speaker 1: So I'm happy that you all have joined us today

57
00:03:46,600 --> 00:03:49,040
Speaker 1: because this has been on the books for some time,

58
00:03:49,440 --> 00:03:53,160
Speaker 1: making a podcast about making a podcast, So we wanted

59
00:03:53,160 --> 00:03:55,760
Speaker 1: to share a little bit of behind the scenes kind

60
00:03:55,800 --> 00:03:59,400
Speaker 1: of information and a little bit about our journey in

61
00:03:59,440 --> 00:04:02,800
Speaker 1: case anybody else is interested in starting a podcast.

62
00:04:03,080 --> 00:04:05,760
Speaker 3: Yes, I'm so so happy that we're doing this, but

63
00:04:05,840 --> 00:04:10,720
Speaker 3: I think we cannot start this conversation without talking to

64
00:04:10,760 --> 00:04:13,840
Speaker 3: you first, doctor Joy. So, starting from the very beginning,

65
00:04:13,920 --> 00:04:16,280
Speaker 3: can you tell us a little bit about how the

66
00:04:16,279 --> 00:04:18,600
Speaker 3: Therapy for Black Girls podcast was created?

67
00:04:19,600 --> 00:04:23,760
Speaker 1: Ooh, a journey into history. Indeed, so I fell in

68
00:04:23,880 --> 00:04:27,719
Speaker 1: love listening to podcasts. So, like many people, my introduction

69
00:04:27,800 --> 00:04:31,000
Speaker 1: to podcasts was The Read. So before Therapy for Black

70
00:04:31,000 --> 00:04:33,440
Speaker 1: Girls was my full time job, I had a forty

71
00:04:33,480 --> 00:04:36,240
Speaker 1: five minute to an hour commute both ways to Clark

72
00:04:36,240 --> 00:04:39,040
Speaker 1: Atlanta University. I was the director of the counseling center there.

73
00:04:39,480 --> 00:04:42,400
Speaker 1: I would just spend that time listening to podcasts, mostly

74
00:04:42,400 --> 00:04:44,560
Speaker 1: The Read and Cereal, I think a couple of others,

75
00:04:44,960 --> 00:04:48,440
Speaker 1: and it just felt like such a beautiful conversation, Like

76
00:04:48,480 --> 00:04:51,440
Speaker 1: it just felt so intimate and like it just really

77
00:04:51,480 --> 00:04:54,720
Speaker 1: passed the time. And I was already blogging on the

78
00:04:54,720 --> 00:04:57,520
Speaker 1: Therapy for Black Girls website, and I thought adding the

79
00:04:57,560 --> 00:05:01,239
Speaker 1: podcast could be another great way to like share mental

80
00:05:01,279 --> 00:05:05,200
Speaker 1: health information. Luckily for me, my husband has a background

81
00:05:05,279 --> 00:05:07,640
Speaker 1: in radio production and so I knew I had an

82
00:05:07,680 --> 00:05:10,359
Speaker 1: in home producer. I did not have to go out

83
00:05:10,600 --> 00:05:13,320
Speaker 1: to find somebody who would be producing the podcast and

84
00:05:13,360 --> 00:05:15,920
Speaker 1: making it sound nice. And so I played with it

85
00:05:15,960 --> 00:05:19,320
Speaker 1: for a while, Like it took me probably several months

86
00:05:19,600 --> 00:05:22,000
Speaker 1: between when I had the idea and like when the

87
00:05:22,000 --> 00:05:24,480
Speaker 1: first episode came out, because I was really nervous, like

88
00:05:24,880 --> 00:05:26,520
Speaker 1: what am I going to be talking about?

89
00:05:26,520 --> 00:05:28,400
Speaker 2: Like what is all this even going to do?

90
00:05:28,839 --> 00:05:31,560
Speaker 1: And in the meantime, though, I took a class called

91
00:05:31,560 --> 00:05:36,400
Speaker 1: the Healthcasters. So doctor Melvin Borkis is a psychologist who

92
00:05:36,520 --> 00:05:40,960
Speaker 1: had a class teaching therapist how to be podcasters. So

93
00:05:41,040 --> 00:05:43,520
Speaker 1: I took his class. I went through all the modules,

94
00:05:43,600 --> 00:05:46,839
Speaker 1: felt really prepared, and then we finally put the first

95
00:05:46,839 --> 00:05:51,400
Speaker 1: episode out, I believe in April of twenty seventeen.

96
00:05:51,600 --> 00:05:54,120
Speaker 3: You see, that's some backstory that I didn't even know,

97
00:05:54,360 --> 00:05:57,640
Speaker 3: so I know our audience will be appreciative of it.

98
00:05:58,040 --> 00:06:00,599
Speaker 3: So you talked already a little bit about how you

99
00:06:00,640 --> 00:06:03,120
Speaker 3: guys went from like a dynamic duo now we're kind

100
00:06:03,160 --> 00:06:06,280
Speaker 3: of a band of rock stars. How did a recording

101
00:06:06,400 --> 00:06:08,719
Speaker 3: of a TVG episode look different from when the show

102
00:06:08,760 --> 00:06:10,200
Speaker 3: first started versus now?

103
00:06:10,640 --> 00:06:13,960
Speaker 1: Yeah, So I'm still recording in a closet just because

104
00:06:14,040 --> 00:06:16,760
Speaker 1: the acoustics are the best. So it's a new closet

105
00:06:16,760 --> 00:06:19,680
Speaker 1: because we've moved home since we started the podcast, but

106
00:06:19,760 --> 00:06:23,240
Speaker 1: I'm still recording in my closet and the addition of

107
00:06:23,279 --> 00:06:25,320
Speaker 1: the band of rock Stares, as you mentioned, I think

108
00:06:25,400 --> 00:06:28,400
Speaker 1: has just done nothing but make the podcast even better

109
00:06:28,800 --> 00:06:32,080
Speaker 1: because while initially it was just me thinking about what

110
00:06:32,160 --> 00:06:33,800
Speaker 1: kinds of things do I want to talk about and

111
00:06:33,839 --> 00:06:36,760
Speaker 1: like getting suggestions from the audience, now we have a

112
00:06:36,800 --> 00:06:41,920
Speaker 1: team of people who can do research and give suggestions.

113
00:06:41,960 --> 00:06:45,359
Speaker 1: We're thinking through episodes like months ahead at a time, which.

114
00:06:45,200 --> 00:06:45,920
Speaker 2: Is really cool.

115
00:06:46,240 --> 00:06:48,960
Speaker 1: That's probably the biggest difference is that when the podcast

116
00:06:49,000 --> 00:06:52,559
Speaker 1: first started, from week to week, I would be likely

117
00:06:52,640 --> 00:06:56,000
Speaker 1: on Tuesday evening, like in the closet recording for what

118
00:06:56,040 --> 00:06:59,160
Speaker 1: would be coming out on Wednesday, and now we are

119
00:06:59,200 --> 00:07:03,680
Speaker 1: typically to six weeks ahead in terms of releasing episodes.

120
00:07:03,760 --> 00:07:05,599
Speaker 1: So that has been great I think in terms of

121
00:07:05,600 --> 00:07:08,239
Speaker 1: the quality of the county. But also my stress level

122
00:07:08,800 --> 00:07:12,480
Speaker 1: is for decreased because we already know what's coming out

123
00:07:12,520 --> 00:07:14,200
Speaker 1: each week weeks in advance.

124
00:07:14,840 --> 00:07:18,120
Speaker 3: So I'm gonna shift this question to everyone because Doctor

125
00:07:18,160 --> 00:07:20,880
Speaker 3: Joy you talked a little bit about planning for the future,

126
00:07:20,960 --> 00:07:24,000
Speaker 3: having an editorial calendar and things like that. What are

127
00:07:24,080 --> 00:07:27,400
Speaker 3: some of the other steps of the production process for

128
00:07:27,520 --> 00:07:31,200
Speaker 3: this podcast? Freedo send myself feel free to take the floor.

129
00:07:31,840 --> 00:07:34,680
Speaker 5: I think for me, at least when I first started

130
00:07:34,800 --> 00:07:37,400
Speaker 5: producing with Doctor Joy, one of the first things I

131
00:07:37,440 --> 00:07:39,640
Speaker 5: would do is think about what's going on in my

132
00:07:39,760 --> 00:07:42,280
Speaker 5: own life or the things that I'm seeing in everyone's

133
00:07:42,360 --> 00:07:48,000
Speaker 5: life that could potentially relate to therapeutic practice or topic

134
00:07:48,320 --> 00:07:51,840
Speaker 5: or just an idea, and then see if I can

135
00:07:51,840 --> 00:07:55,800
Speaker 5: find the therapist or practice that can match that, and

136
00:07:55,840 --> 00:07:58,480
Speaker 5: then just paying attention to trends that you're seeing, like

137
00:07:58,600 --> 00:08:02,280
Speaker 5: conversational trends. A lot of things cycle and we go

138
00:08:02,360 --> 00:08:05,280
Speaker 5: through things as like a community or a group, and

139
00:08:05,320 --> 00:08:07,920
Speaker 5: that's a way for us to kind of find ideas

140
00:08:08,080 --> 00:08:11,880
Speaker 5: of how to address our audience's needs because for me,

141
00:08:12,080 --> 00:08:14,680
Speaker 5: like this whole thing is about being in service to

142
00:08:14,720 --> 00:08:17,360
Speaker 5: the audience and so thinking about them first and then

143
00:08:17,400 --> 00:08:19,440
Speaker 5: what is it that they need, and like what's going

144
00:08:19,480 --> 00:08:22,440
Speaker 5: on in the world or in their worlds or in

145
00:08:22,480 --> 00:08:26,240
Speaker 5: this particular life stage for them, and then finding a

146
00:08:26,320 --> 00:08:27,840
Speaker 5: licensed professional to match.

147
00:08:28,480 --> 00:08:31,600
Speaker 4: Building off of what Cindy shared, So every week for

148
00:08:31,640 --> 00:08:34,640
Speaker 4: a Therapy for Black Girls, we have a weekly production meeting,

149
00:08:35,160 --> 00:08:38,679
Speaker 4: and during our weekly meeting, we talk about what episodes

150
00:08:38,760 --> 00:08:41,760
Speaker 4: we have in the pipeline and then also what episodes

151
00:08:41,840 --> 00:08:45,160
Speaker 4: we're dreaming about and imagining. And so if you're listening

152
00:08:45,160 --> 00:08:47,360
Speaker 4: to this and you're thinking, oh, I'd love to start

153
00:08:47,360 --> 00:08:50,080
Speaker 4: a podcast. Let's say you know you want to do

154
00:08:50,120 --> 00:08:53,600
Speaker 4: a podcast on movies and you wanted to plan out

155
00:08:53,720 --> 00:08:57,240
Speaker 4: content for well, let me preface this. Therapy for Black

156
00:08:57,280 --> 00:09:00,040
Speaker 4: Girls produces on a weekly basis. Now, we are a

157
00:09:01,000 --> 00:09:03,400
Speaker 4: rock star of teams, as at least said right, So

158
00:09:03,600 --> 00:09:05,360
Speaker 4: if you're starting a podcast, let's say you want to

159
00:09:05,360 --> 00:09:08,280
Speaker 4: do one episode of month. Okay, let's start there. If

160
00:09:08,320 --> 00:09:10,880
Speaker 4: you want to do one episode of month, having some

161
00:09:11,040 --> 00:09:14,400
Speaker 4: kind of meeting with yourself or with whomever you're collaborating with,

162
00:09:14,440 --> 00:09:17,800
Speaker 4: whether that be a co host or someone else, producer, engineer,

163
00:09:18,760 --> 00:09:21,679
Speaker 4: on Okay, we want to do this podcast on movies.

164
00:09:22,160 --> 00:09:26,800
Speaker 4: We're starting in the month of February or March. If

165
00:09:26,800 --> 00:09:30,120
Speaker 4: we think about the remainder of the year, what might

166
00:09:30,559 --> 00:09:34,800
Speaker 4: be topical but also relate to our film. So, if

167
00:09:34,800 --> 00:09:37,079
Speaker 4: we know we're releasing in March, do we want to

168
00:09:37,120 --> 00:09:39,199
Speaker 4: look at a Saint Patrick's Day movie? Do we want

169
00:09:39,240 --> 00:09:42,280
Speaker 4: to look at a movie that's something related to what

170
00:09:42,679 --> 00:09:46,840
Speaker 4: the larger zeitgeist or the community of people that you

171
00:09:46,920 --> 00:09:50,720
Speaker 4: are trying to reach might be interacting with thinking about

172
00:09:50,840 --> 00:09:54,880
Speaker 4: or engaging. So that way, you can also make content

173
00:09:54,960 --> 00:09:57,000
Speaker 4: based off Oh I just watched this movie, I loved

174
00:09:57,040 --> 00:09:58,720
Speaker 4: it so much, and then I'm going to release it

175
00:09:58,800 --> 00:10:01,080
Speaker 4: and hold on to it. But also you can create

176
00:10:01,120 --> 00:10:04,840
Speaker 4: content that you can anticipate your audience might be interested

177
00:10:04,880 --> 00:10:09,280
Speaker 4: in or wanting to do, and prepare for that as well.

178
00:10:09,559 --> 00:10:12,640
Speaker 4: So our weekly production meetings is a combination of that.

179
00:10:13,000 --> 00:10:15,040
Speaker 4: Doctor Joe will be like, I just watched the show

180
00:10:15,120 --> 00:10:17,120
Speaker 4: on X and X streaming platform. Can we get in

181
00:10:17,160 --> 00:10:19,640
Speaker 4: the studio and talk about it? It's a yes, of course.

182
00:10:20,080 --> 00:10:22,760
Speaker 4: And it's also, Hey, in a couple of months, it's

183
00:10:22,760 --> 00:10:26,120
Speaker 4: going to be Mother's Day. What topics related to Mother's

184
00:10:26,200 --> 00:10:29,760
Speaker 4: Day might relate to our audience. And the cool thing

185
00:10:29,800 --> 00:10:33,520
Speaker 4: about that is moms is a big topic. We might decide, oh,

186
00:10:33,520 --> 00:10:36,600
Speaker 4: we want to talk about people who have lost their mothers,

187
00:10:37,360 --> 00:10:39,920
Speaker 4: or we might want to talk about people who don't

188
00:10:39,960 --> 00:10:43,440
Speaker 4: speak to their mothers. Those are very different topics as well.

189
00:10:43,679 --> 00:10:48,200
Speaker 4: And having the intentionality to prepare for that allows you,

190
00:10:48,240 --> 00:10:50,720
Speaker 4: I think, to have a better work life balance, like

191
00:10:50,760 --> 00:10:53,000
Speaker 4: doctor Joy said, but then also have a lot of

192
00:10:53,040 --> 00:10:56,800
Speaker 4: fun because you can spend more time working to bring

193
00:10:56,840 --> 00:10:58,040
Speaker 4: your ideas to life.

194
00:10:58,520 --> 00:11:00,520
Speaker 3: Similar to what you said at the beginning. For me

195
00:11:00,800 --> 00:11:02,880
Speaker 3: at least, and I think this is my favorite part

196
00:11:02,960 --> 00:11:06,640
Speaker 3: of the production process is research. There are so many

197
00:11:06,840 --> 00:11:11,320
Speaker 3: experts out there, whether they're licensement told professionals or you know,

198
00:11:11,360 --> 00:11:13,560
Speaker 3: if we have an episode about what it's like to

199
00:11:13,600 --> 00:11:15,800
Speaker 3: be a woman in sports, or if we're looking to

200
00:11:15,960 --> 00:11:18,720
Speaker 3: talk to black women who have knowledge about gardening. There's

201
00:11:18,720 --> 00:11:21,480
Speaker 3: so many guests and so going through that process of

202
00:11:21,520 --> 00:11:23,920
Speaker 3: looking at the interviews they've done in the research and

203
00:11:23,960 --> 00:11:26,840
Speaker 3: talking to the team and finding that right fit is

204
00:11:26,880 --> 00:11:30,480
Speaker 3: I think really crucial to the production process. And ever

205
00:11:30,559 --> 00:11:34,760
Speaker 3: since I've joined the team, I've really enjoyed like discovering, Okay,

206
00:11:35,360 --> 00:11:37,960
Speaker 3: who is the right fit in defining the types of

207
00:11:37,960 --> 00:11:39,319
Speaker 3: guests we want to be on the show. So I

208
00:11:39,360 --> 00:11:42,679
Speaker 3: think that is so important to like any podcasts, is

209
00:11:42,840 --> 00:11:45,480
Speaker 3: defining what are the types of guests we're looking for,

210
00:11:45,840 --> 00:11:49,360
Speaker 3: what our voices And yeah, it's really exciting when you

211
00:11:49,360 --> 00:11:51,920
Speaker 3: have to like go through that research process and discuss

212
00:11:51,960 --> 00:11:54,160
Speaker 3: it as a team. It's definitely fun for me at least.

213
00:11:54,760 --> 00:11:59,240
Speaker 4: Can I just add to the importance of research And

214
00:11:59,760 --> 00:12:04,280
Speaker 4: I would love to encourage more people in podcasting to

215
00:12:04,400 --> 00:12:09,559
Speaker 4: be research based your lived experience is incredibly valuable, and

216
00:12:09,720 --> 00:12:13,200
Speaker 4: having additional research to support the experiences that you have

217
00:12:13,320 --> 00:12:16,640
Speaker 4: dealt with firsthand only amplifies your impact.

218
00:12:17,000 --> 00:12:18,960
Speaker 1: So I feel like each of you have talked about

219
00:12:19,080 --> 00:12:21,960
Speaker 1: being of service to the community and paying attention to

220
00:12:21,960 --> 00:12:25,439
Speaker 1: what your community needs. But I think this is where

221
00:12:25,760 --> 00:12:29,000
Speaker 1: lots of beginning podcasters struggle the most, is like where

222
00:12:29,080 --> 00:12:31,240
Speaker 1: is my community? Like how do I even find people

223
00:12:31,280 --> 00:12:34,560
Speaker 1: who will enjoy the podcast? So what tips would you

224
00:12:34,600 --> 00:12:39,000
Speaker 1: give to people about how to actually find an audience

225
00:12:39,120 --> 00:12:41,560
Speaker 1: or to tap into an existing audience. What kinds of

226
00:12:41,559 --> 00:12:43,200
Speaker 1: things do you think have been really helpful.

227
00:12:43,840 --> 00:12:47,360
Speaker 3: I'd say when I think about therapy for black girls,

228
00:12:47,520 --> 00:12:50,719
Speaker 3: and then I've also started my own podcast outside of this,

229
00:12:51,200 --> 00:12:54,880
Speaker 3: I always try to lean into one knowing that, like

230
00:12:55,280 --> 00:12:57,440
Speaker 3: all of your friends and all of the people who

231
00:12:57,480 --> 00:12:59,800
Speaker 3: support you, they may not be your audience. So I

232
00:12:59,800 --> 00:13:01,480
Speaker 3: think think that's one thing that you have to be

233
00:13:02,040 --> 00:13:07,000
Speaker 3: considerate of. But then find yourself thinking about the communities

234
00:13:07,000 --> 00:13:10,040
Speaker 3: in which you already connect with and what people what

235
00:13:10,200 --> 00:13:14,800
Speaker 3: guess what topics lie within that And so, for instance,

236
00:13:15,679 --> 00:13:18,720
Speaker 3: this podcast exists within the mental health community, so obviously

237
00:13:18,760 --> 00:13:23,800
Speaker 3: we're going to choose therapists, a great guest who is notable,

238
00:13:24,360 --> 00:13:26,520
Speaker 3: or they have a great mission, but then you have

239
00:13:26,559 --> 00:13:28,520
Speaker 3: to walk it back and like, does this align with

240
00:13:28,800 --> 00:13:31,400
Speaker 3: the type of content I want to put out? And

241
00:13:31,480 --> 00:13:35,520
Speaker 3: so I think being very intentional and sometimes for me,

242
00:13:35,640 --> 00:13:38,760
Speaker 3: I even think about the endpoint and what that will

243
00:13:38,760 --> 00:13:40,840
Speaker 3: look like. So as someone who works on social it's like,

244
00:13:41,320 --> 00:13:43,560
Speaker 3: what would the caption be if this guest came, what

245
00:13:43,559 --> 00:13:45,599
Speaker 3: would the title of this episode be, what would the

246
00:13:45,640 --> 00:13:49,880
Speaker 3: description be, and does that align with what this podcast

247
00:13:49,960 --> 00:13:51,800
Speaker 3: is or what I want it to be. Who is

248
00:13:51,800 --> 00:13:54,000
Speaker 3: our ideal listener? And do you think they would click

249
00:13:54,080 --> 00:13:57,080
Speaker 3: play on this episode? And I think for any podcast,

250
00:13:57,160 --> 00:13:59,920
Speaker 3: it's really good to balance being creative, being daring, to

251
00:14:00,040 --> 00:14:03,840
Speaker 3: taking risks, but also serving your audience and continuing to

252
00:14:04,160 --> 00:14:07,520
Speaker 3: align with your intention. So I'd say look for guests

253
00:14:07,520 --> 00:14:10,800
Speaker 3: and topics, not to copy other people, but if you're

254
00:14:10,800 --> 00:14:12,679
Speaker 3: a part of the Facebook group, Okay, what would these

255
00:14:12,679 --> 00:14:15,240
Speaker 3: people like and what they listen to this episode? If

256
00:14:15,280 --> 00:14:18,400
Speaker 3: I view them as ideal listeners? Or if I follow

257
00:14:18,440 --> 00:14:20,720
Speaker 3: an Instagram page and I'm like, man, I would really

258
00:14:20,720 --> 00:14:22,400
Speaker 3: want to be featured on that page. I would really

259
00:14:22,440 --> 00:14:25,120
Speaker 3: want my podcast to be aligned with that, what would

260
00:14:25,120 --> 00:14:27,520
Speaker 3: that group of people lean into. So I think asking

261
00:14:27,560 --> 00:14:30,480
Speaker 3: yourself those hard questions and always remembering like what is

262
00:14:30,520 --> 00:14:32,320
Speaker 3: my end goal? What is my intention? And does this

263
00:14:32,440 --> 00:14:34,320
Speaker 3: topic or does this guest align with that?

264
00:14:35,160 --> 00:14:38,400
Speaker 4: I would say what I've observed to be the most

265
00:14:38,760 --> 00:14:42,680
Speaker 4: beneficial and high impact when it comes to building a

266
00:14:42,680 --> 00:14:45,920
Speaker 4: community is already being a part of one. And so

267
00:14:46,000 --> 00:14:48,560
Speaker 4: what I mean by that is, I think the shows

268
00:14:48,560 --> 00:14:51,840
Speaker 4: that I've worked on who have built the strongest community,

269
00:14:52,240 --> 00:14:55,880
Speaker 4: the hosts themselves have had a three sixty approach to

270
00:14:55,960 --> 00:14:58,640
Speaker 4: that topic and what that might look like for a

271
00:14:58,680 --> 00:15:01,440
Speaker 4: three sixty approach for therapy for Black girls. Doctor Joy

272
00:15:01,520 --> 00:15:07,400
Speaker 4: is literally a therapist. She knows therapists. She identifies as

273
00:15:07,440 --> 00:15:10,280
Speaker 4: a therapist. She was working, as she mentioned, at Clark

274
00:15:10,320 --> 00:15:13,600
Speaker 4: Atlanta in relation to the mental health space, so she

275
00:15:13,760 --> 00:15:17,320
Speaker 4: created something based on the community that she was already

276
00:15:17,320 --> 00:15:20,160
Speaker 4: a part of. For another show I worked on, I

277
00:15:20,200 --> 00:15:23,880
Speaker 4: worked on Content Queens as the executive producer. Content Queens

278
00:15:23,920 --> 00:15:26,400
Speaker 4: was about being a social media creator. The two hosts

279
00:15:26,400 --> 00:15:29,840
Speaker 4: of that show are content creators, so they already know

280
00:15:29,920 --> 00:15:32,840
Speaker 4: content creators. They know what content creators are thinking about

281
00:15:32,880 --> 00:15:35,120
Speaker 4: and what they're looking to do, and so when they

282
00:15:35,440 --> 00:15:39,240
Speaker 4: when to go find an audience, their audience was already

283
00:15:39,240 --> 00:15:41,400
Speaker 4: the people who are looking at them, because those people

284
00:15:41,520 --> 00:15:44,800
Speaker 4: aspire to be content creators. A lot of the people

285
00:15:44,840 --> 00:15:47,840
Speaker 4: who are listening to Therapy for Black Girls identify as

286
00:15:47,920 --> 00:15:52,400
Speaker 4: therapists or people who are studying to be therapists, very

287
00:15:52,480 --> 00:15:57,120
Speaker 4: much so, and so on the flip side, for individuals

288
00:15:57,160 --> 00:15:59,520
Speaker 4: who I feel like were not as strongly connected to

289
00:15:59,560 --> 00:16:02,840
Speaker 4: a community, it was very hard for them to market

290
00:16:02,880 --> 00:16:05,520
Speaker 4: the show because they were relying on their family and

291
00:16:05,560 --> 00:16:09,280
Speaker 4: friends who do not identify with that respective interest of

292
00:16:09,320 --> 00:16:12,680
Speaker 4: theirs or that area of expertise that they have. And

293
00:16:13,040 --> 00:16:16,400
Speaker 4: as at least mentioned, your family and friends simply may

294
00:16:16,440 --> 00:16:19,200
Speaker 4: not be your target audience because they may not gain

295
00:16:19,240 --> 00:16:22,600
Speaker 4: any benefit or it's not the kind of educational resources

296
00:16:22,840 --> 00:16:26,120
Speaker 4: they're looking to pour into their lives. Identifying who you

297
00:16:26,200 --> 00:16:30,080
Speaker 4: are what groups you belong to is imperative, I think

298
00:16:30,080 --> 00:16:33,120
Speaker 4: for the success of a podcast, especially because it is

299
00:16:33,160 --> 00:16:37,600
Speaker 4: a new medium and we know that not everyone within

300
00:16:37,640 --> 00:16:40,880
Speaker 4: your community may even be listening to podcasts, right, and

301
00:16:40,920 --> 00:16:43,840
Speaker 4: so it's a double of is this an area that

302
00:16:43,840 --> 00:16:46,040
Speaker 4: I'm interested in learning about and now it's on a

303
00:16:46,080 --> 00:16:49,000
Speaker 4: platform that I have to learn about as well. That's

304
00:16:49,000 --> 00:16:52,680
Speaker 4: a double education for a consumer. Whereas if I'm already

305
00:16:52,760 --> 00:16:55,360
Speaker 4: kind of into the vibe of what you're doing, I

306
00:16:55,480 --> 00:16:57,600
Speaker 4: like TV, you're making a TV podcast where in a

307
00:16:57,640 --> 00:16:59,960
Speaker 4: TV group or what have you, I might be more

308
00:17:00,040 --> 00:17:03,320
Speaker 4: are inclined to then learn more about the podcasting medium

309
00:17:03,600 --> 00:17:05,639
Speaker 4: and indulge in the art that you're making.

310
00:17:06,040 --> 00:17:10,000
Speaker 5: All of that's super well said, and like for me,

311
00:17:10,680 --> 00:17:13,720
Speaker 5: just the added piece is like always returning to that

312
00:17:13,880 --> 00:17:17,960
Speaker 5: core question, because what you're really aiming to do as

313
00:17:18,000 --> 00:17:21,399
Speaker 5: you're building a podcast or any sort of social media

314
00:17:21,480 --> 00:17:25,679
Speaker 5: platform or any platform really digitally in this day and age,

315
00:17:25,800 --> 00:17:28,800
Speaker 5: is like you're looking for that thousand true fans, and

316
00:17:28,840 --> 00:17:31,040
Speaker 5: like people have said this over and over again, and

317
00:17:31,320 --> 00:17:34,160
Speaker 5: it always starts with one. So if you are one,

318
00:17:34,480 --> 00:17:36,800
Speaker 5: and then you find two, and then you find three,

319
00:17:37,400 --> 00:17:40,359
Speaker 5: and then you continue to grow it, but you always

320
00:17:40,400 --> 00:17:42,720
Speaker 5: have to stay true to sort of why are you

321
00:17:42,800 --> 00:17:45,320
Speaker 5: gathering these people here in the first place, what is

322
00:17:45,359 --> 00:17:48,440
Speaker 5: it that we're meant to connect around, what it is

323
00:17:48,760 --> 00:17:52,040
Speaker 5: that we're meant to learn from one another, and then

324
00:17:52,359 --> 00:17:54,120
Speaker 5: continuously make it a conversation.

325
00:17:54,960 --> 00:17:57,240
Speaker 3: So I want to shift it back to doctor joy

326
00:17:57,520 --> 00:18:00,680
Speaker 3: A bit. And like we said, you went from a

327
00:18:00,760 --> 00:18:03,239
Speaker 3: duo to a team of rock stars. How did you

328
00:18:03,359 --> 00:18:06,280
Speaker 3: grow to a point where you were able to hire

329
00:18:06,320 --> 00:18:11,440
Speaker 3: a production team? And what were you looking for in producers?

330
00:18:12,280 --> 00:18:13,520
Speaker 2: This is another good question.

331
00:18:13,760 --> 00:18:18,400
Speaker 1: So I really wasn't necessarily looking to add to the team.

332
00:18:18,520 --> 00:18:21,240
Speaker 1: It just kind of became a necessity at some point

333
00:18:21,320 --> 00:18:23,959
Speaker 1: as the podcast became bigger. When I'm thinking about what

334
00:18:24,000 --> 00:18:26,639
Speaker 1: you said, Cindy around like the thousand true fans, And

335
00:18:26,680 --> 00:18:29,840
Speaker 1: I feel like we found those thousand true fans pretty

336
00:18:29,840 --> 00:18:32,720
Speaker 1: early in the history of therapy for Black girls, and

337
00:18:32,760 --> 00:18:36,000
Speaker 1: so therapy for Black girls really has grown mostly I

338
00:18:36,040 --> 00:18:39,040
Speaker 1: would say, by word of mouth from black women, so

339
00:18:39,119 --> 00:18:42,960
Speaker 1: telling their friends and their sorority sisters, and their hairstylists

340
00:18:43,000 --> 00:18:45,640
Speaker 1: and their colleagues, and like all of these people would

341
00:18:45,680 --> 00:18:47,920
Speaker 1: just say like, oh, did you listen to the latest episode,

342
00:18:47,920 --> 00:18:49,760
Speaker 1: and like sharing it in group chats and those kinds

343
00:18:49,760 --> 00:18:53,520
Speaker 1: of things. And so I think because the audience was

344
00:18:53,560 --> 00:18:56,280
Speaker 1: so excited about it, the community was so excited about it,

345
00:18:56,640 --> 00:19:00,600
Speaker 1: then we got attention from big networks to join them.

346
00:19:00,920 --> 00:19:03,960
Speaker 1: So we were introduced to the people at the iHeart

347
00:19:04,080 --> 00:19:07,480
Speaker 1: podcast network through someone who listened to the podcast shout

348
00:19:07,480 --> 00:19:11,000
Speaker 1: out to Eve who was our early executive producer. She

349
00:19:11,160 --> 00:19:13,960
Speaker 1: loved the podcast and was working at iHeart and said,

350
00:19:14,119 --> 00:19:15,920
Speaker 1: I think we need to look at bringing them onto

351
00:19:15,960 --> 00:19:19,880
Speaker 1: the network. And so once we joined the network, then

352
00:19:20,240 --> 00:19:24,560
Speaker 1: we had more money to actually find producers to hire

353
00:19:25,080 --> 00:19:27,280
Speaker 1: because I wasn't necessarily paying my husband. He was just

354
00:19:27,359 --> 00:19:29,080
Speaker 1: kind of working, you know, out of the kindness of

355
00:19:29,119 --> 00:19:32,120
Speaker 1: his heart while he also had an outside job. Then,

356
00:19:32,119 --> 00:19:34,800
Speaker 1: so once we joined the iHeart podcast network, then we

357
00:19:34,920 --> 00:19:37,639
Speaker 1: had additional funds to be able to bring on people.

358
00:19:38,040 --> 00:19:40,959
Speaker 1: And it was really helpful for me to have Cindy,

359
00:19:41,359 --> 00:19:44,000
Speaker 1: who was our first producer, to help with like some

360
00:19:44,040 --> 00:19:45,760
Speaker 1: of the research and like, Okay, well what are you

361
00:19:45,800 --> 00:19:48,600
Speaker 1: paying attention to? I also think it helps because I

362
00:19:48,680 --> 00:19:51,080
Speaker 1: am in a certain age of my life right, Like

363
00:19:51,119 --> 00:19:53,320
Speaker 1: I'm a mom with two kids, and so I have

364
00:19:53,359 --> 00:19:56,000
Speaker 1: a very different vantage point than like somebody who like

365
00:19:56,119 --> 00:19:59,440
Speaker 1: just graduated undergrad like Elise. So it helped to kind

366
00:19:59,440 --> 00:20:02,280
Speaker 1: of have a a variety of perspectives and like life

367
00:20:02,359 --> 00:20:05,280
Speaker 1: experiences on the team to be able to cover all

368
00:20:05,359 --> 00:20:08,720
Speaker 1: the spectrum of black womanhood that I think we really

369
00:20:08,840 --> 00:20:11,520
Speaker 1: try to capture at Therapy for Black Girls.

370
00:20:12,080 --> 00:20:15,000
Speaker 3: Yeah, just echoing what you said, Doctor Joy, I always

371
00:20:15,000 --> 00:20:17,400
Speaker 3: think about how like black women aren't a monolith, and

372
00:20:17,440 --> 00:20:20,520
Speaker 3: how everyone on our team. Of course we have similarities

373
00:20:20,560 --> 00:20:22,479
Speaker 3: and we share like a lot of common interest, but

374
00:20:22,800 --> 00:20:25,680
Speaker 3: we definitely all bring diverse perspectives. And I even love

375
00:20:25,760 --> 00:20:29,240
Speaker 3: in our wider team meetings outside of the podcast hearing

376
00:20:29,320 --> 00:20:31,560
Speaker 3: the ideas that other team members have for the show,

377
00:20:31,560 --> 00:20:33,960
Speaker 3: because I'm like, I wouldn't have thought of that being

378
00:20:34,080 --> 00:20:36,480
Speaker 3: the twenty five year old that I am, and so

379
00:20:36,600 --> 00:20:40,119
Speaker 3: I think that is also like something if you're looking

380
00:20:40,160 --> 00:20:42,199
Speaker 3: to add members to your team, you want people who

381
00:20:42,240 --> 00:20:44,520
Speaker 3: are aligned with what you want to do, but also

382
00:20:44,720 --> 00:20:46,960
Speaker 3: people who can like challenge you and push you into

383
00:20:47,000 --> 00:20:51,639
Speaker 3: new directions and make you consider other ideas. Opening this

384
00:20:51,760 --> 00:20:56,480
Speaker 3: up to everyone, what resources, platforms, technologies are out there

385
00:20:56,480 --> 00:20:59,480
Speaker 3: for people wanting to create a podcast, and what supplies

386
00:20:59,560 --> 00:21:01,280
Speaker 3: us one need to invest in to make a good

387
00:21:01,359 --> 00:21:04,680
Speaker 3: quality one. I feel like our team we've tried everything,

388
00:21:04,720 --> 00:21:06,440
Speaker 3: so we can definitely speak to this.

389
00:21:07,000 --> 00:21:09,720
Speaker 1: So I will start by saying, having a good quality

390
00:21:09,800 --> 00:21:14,359
Speaker 1: microphone should probably be your first investment, just because a

391
00:21:14,400 --> 00:21:19,040
Speaker 1: podcast is an audio first endeavor, and so people who

392
00:21:19,160 --> 00:21:22,680
Speaker 1: enjoy podcasts, I feel like are sticklers for like good

393
00:21:22,760 --> 00:21:25,480
Speaker 1: sounding audio, and so if you're wanting to get into

394
00:21:25,520 --> 00:21:28,119
Speaker 1: the podcast game, then I think a quality microphone, and

395
00:21:28,160 --> 00:21:31,000
Speaker 1: it doesn't have to be like a five hundred dollars microphone.

396
00:21:31,040 --> 00:21:34,760
Speaker 1: My first microphone was a deal I got on Black Friday.

397
00:21:35,280 --> 00:21:37,320
Speaker 1: I think it was like fifty dollars or something like that.

398
00:21:37,400 --> 00:21:40,840
Speaker 1: So there are definitely different levels of microphones. But when

399
00:21:40,880 --> 00:21:43,560
Speaker 1: you think that you're gonna be serious about podcasting, then

400
00:21:43,600 --> 00:21:46,800
Speaker 1: I think that the first investment should be a quality microphone,

401
00:21:47,359 --> 00:21:51,800
Speaker 1: and then you will need somewhere to record the audio in.

402
00:21:52,520 --> 00:21:56,399
Speaker 1: So there are lots of different hosting platforms that you

403
00:21:56,440 --> 00:22:00,080
Speaker 1: can use to host your podcast. So Lipsyn is the

404
00:22:00,119 --> 00:22:04,000
Speaker 1: hosting software that we use when we initially started Therapy

405
00:22:04,040 --> 00:22:07,560
Speaker 1: for Black Girls. Now we are on Omni, which is

406
00:22:07,600 --> 00:22:11,479
Speaker 1: who iHeart podcast Network uses, But there are tons. There

407
00:22:11,480 --> 00:22:14,880
Speaker 1: are so many different hosting platforms, and the hosting platform

408
00:22:14,920 --> 00:22:17,960
Speaker 1: is what will allow your podcasts to be pushed through

409
00:22:18,040 --> 00:22:22,639
Speaker 1: to all of the places. So Apple Podcasts, Spotify, iHeartRadio

410
00:22:22,880 --> 00:22:25,439
Speaker 1: like all the places where you see podcasts. That is

411
00:22:25,480 --> 00:22:28,440
Speaker 1: because the file is hosted somewhere else and then pushed

412
00:22:28,520 --> 00:22:30,480
Speaker 1: through to these other platforms.

413
00:22:31,080 --> 00:22:34,320
Speaker 4: Building off of that. So what Doctor Joys talking about

414
00:22:34,440 --> 00:22:39,040
Speaker 4: is also called an RSS feed, And so previously folks

415
00:22:39,080 --> 00:22:43,159
Speaker 4: had to submit any audio to individualized platforms, so you

416
00:22:43,160 --> 00:22:45,199
Speaker 4: would have to send it to Apple. However, there are

417
00:22:45,240 --> 00:22:49,600
Speaker 4: now additional platforms that you can use to host your site.

418
00:22:49,720 --> 00:22:52,159
Speaker 4: Some of them are built into some of your favorite

419
00:22:52,400 --> 00:22:55,399
Speaker 4: streaming platforms. So you can look into different streaming platforms

420
00:22:55,440 --> 00:22:58,760
Speaker 4: that have their own RSS feed amplification, or you can

421
00:22:58,800 --> 00:23:02,240
Speaker 4: look into end handed RSS feeds.

422
00:23:02,520 --> 00:23:06,840
Speaker 3: This is a mix of process and platforms, but I

423
00:23:07,000 --> 00:23:11,800
Speaker 3: definitely say just finding the best editing platform that works

424
00:23:11,840 --> 00:23:16,600
Speaker 3: for you. I think if you're a more interview based show,

425
00:23:16,960 --> 00:23:18,879
Speaker 3: then you might want to look at a platform that

426
00:23:19,000 --> 00:23:22,600
Speaker 3: allows you to edit in like a transcript mode and

427
00:23:22,680 --> 00:23:25,720
Speaker 3: not based on waveform because a lot of times you

428
00:23:25,880 --> 00:23:29,080
Speaker 3: want that editing to be quicker and more efficient. But

429
00:23:29,160 --> 00:23:31,320
Speaker 3: I think that's a process of trial and era and

430
00:23:31,400 --> 00:23:35,080
Speaker 3: kind of researching talking to other producers what does their

431
00:23:35,160 --> 00:23:37,600
Speaker 3: show use. Because if you're a narrative show and you

432
00:23:37,680 --> 00:23:41,200
Speaker 3: want to add in natural sound and music and all

433
00:23:41,240 --> 00:23:44,719
Speaker 3: of that is very crucial to the story you're telling,

434
00:23:45,200 --> 00:23:48,600
Speaker 3: then you might want to use something more waveform based.

435
00:23:49,240 --> 00:23:51,639
Speaker 3: But yeah, I think that's something very important to consider,

436
00:23:51,760 --> 00:23:54,520
Speaker 3: like what type of show am I and what's going

437
00:23:54,560 --> 00:23:58,240
Speaker 3: to be the most beneficial to my editing process and for.

438
00:23:58,240 --> 00:24:01,879
Speaker 4: The folks brand brand brand new to podcasting. When Alis

439
00:24:01,920 --> 00:24:06,200
Speaker 4: says a waveform, that means it looks like a dancing

440
00:24:06,280 --> 00:24:09,119
Speaker 4: ocean wave while you're talking, a waveform looks like an

441
00:24:09,119 --> 00:24:12,560
Speaker 4: ocean wave going up and down depending on how your

442
00:24:12,640 --> 00:24:16,000
Speaker 4: voice is fluctuating. Okay, so you can edit looking at

443
00:24:16,040 --> 00:24:18,720
Speaker 4: an ocean wave of your voice, or you can edit

444
00:24:18,760 --> 00:24:21,119
Speaker 4: looking at a transcript, which means you would in the

445
00:24:21,119 --> 00:24:23,480
Speaker 4: same way that you be on certain social media apps

446
00:24:23,520 --> 00:24:25,320
Speaker 4: and you can see what people are saying. You get

447
00:24:25,320 --> 00:24:29,160
Speaker 4: that caption that's subtitling. You can also edit your podcast

448
00:24:29,400 --> 00:24:32,720
Speaker 4: using platforms like that. So those are things to keep

449
00:24:32,760 --> 00:24:33,560
Speaker 4: an eye out for.

450
00:24:33,680 --> 00:24:36,119
Speaker 3: I should say I mentioned a little bit about this

451
00:24:36,240 --> 00:24:40,159
Speaker 3: in my answer, but talk to us everyone about the

452
00:24:40,200 --> 00:24:43,280
Speaker 3: different formats a podcast can take and how one should

453
00:24:43,520 --> 00:24:46,800
Speaker 3: choose which route to go. So whether that's video leaning

454
00:24:46,920 --> 00:24:49,960
Speaker 3: versus audio leaning, or are you a show that wants

455
00:24:50,040 --> 00:24:52,080
Speaker 3: to have a script and be more narrative or are

456
00:24:52,119 --> 00:24:55,560
Speaker 3: you an interview based show. Talk to us about those differences.

457
00:24:56,080 --> 00:24:59,679
Speaker 5: I think one of the key differences for those is

458
00:24:59,720 --> 00:25:04,680
Speaker 5: a time and resources perspective. So, like anything that's more

459
00:25:04,800 --> 00:25:09,000
Speaker 5: video leaning, I would say budget three times the amount

460
00:25:09,320 --> 00:25:12,840
Speaker 5: of time on the edit, just because video files are

461
00:25:12,880 --> 00:25:15,800
Speaker 5: a lot larger, it's a little bit more complicated to

462
00:25:15,920 --> 00:25:20,040
Speaker 5: make it look natural. If you're cutting certain things in audio,

463
00:25:20,160 --> 00:25:22,639
Speaker 5: you can like be like, Okay, well, I know that

464
00:25:22,680 --> 00:25:25,160
Speaker 5: they meant to say this part of the sentence at

465
00:25:25,160 --> 00:25:27,560
Speaker 5: the beginning, and you'd be able to easily swap that

466
00:25:27,640 --> 00:25:31,359
Speaker 5: out so it flows. But when somebody is speaking and

467
00:25:31,560 --> 00:25:34,520
Speaker 5: talking if they said at backwards, you're just going to

468
00:25:34,600 --> 00:25:37,520
Speaker 5: have to leave it that way and hope that it

469
00:25:37,640 --> 00:25:42,160
Speaker 5: makes enough sense, unless you have like multiple camera angles

470
00:25:42,280 --> 00:25:44,239
Speaker 5: so you can cheat it. And these are things that

471
00:25:44,359 --> 00:25:47,479
Speaker 5: I feel like most of the time people record in

472
00:25:47,520 --> 00:25:50,520
Speaker 5: like a one camera setup, so that's the one camera

473
00:25:50,640 --> 00:25:54,399
Speaker 5: you can use, but if you're adding multiple cameras. And

474
00:25:54,440 --> 00:25:57,320
Speaker 5: I say this because I got my start in podcasting

475
00:25:57,440 --> 00:26:01,240
Speaker 5: and like the video leaning side of podcas casting, and

476
00:26:01,280 --> 00:26:05,200
Speaker 5: we worked with a three camera technically four camera setup

477
00:26:05,359 --> 00:26:10,359
Speaker 5: because there's a jib included, and that is very expensive,

478
00:26:10,800 --> 00:26:13,600
Speaker 5: especially if you are going to be going for like

479
00:26:13,680 --> 00:26:17,560
Speaker 5: kind of camera quality that level the number of camera operators,

480
00:26:17,640 --> 00:26:21,199
Speaker 5: the production team around that. That's very expensive and so

481
00:26:21,840 --> 00:26:25,360
Speaker 5: definitely take into consideration what your goals are with it,

482
00:26:25,920 --> 00:26:30,399
Speaker 5: what your runway with a budget is, and then again

483
00:26:30,480 --> 00:26:33,600
Speaker 5: how much time you want to spend in post production

484
00:26:34,359 --> 00:26:37,560
Speaker 5: versus like pre production research and the scripting.

485
00:26:37,800 --> 00:26:40,120
Speaker 1: And free do you know you initially mentioned a good

486
00:26:40,160 --> 00:26:43,480
Speaker 1: point around deciding how often you want your show to

487
00:26:43,520 --> 00:26:45,919
Speaker 1: come out. So Therapy for Black Girls is weekly, but

488
00:26:46,080 --> 00:26:48,880
Speaker 1: podcasts don't have to be weekly. And I think if

489
00:26:48,920 --> 00:26:51,480
Speaker 1: you are thinking about a podcast, that is one place

490
00:26:51,480 --> 00:26:53,920
Speaker 1: where you want to start is deciding like how much

491
00:26:53,960 --> 00:26:57,520
Speaker 1: bandwidth do you have to produce on a certain cadence.

492
00:26:57,880 --> 00:27:01,760
Speaker 1: And the most important thing for building a podcast is consistency.

493
00:27:01,840 --> 00:27:04,479
Speaker 1: So your audience will rock with you as long as

494
00:27:04,560 --> 00:27:06,800
Speaker 1: they know, like when the podcast is coming. So if

495
00:27:06,840 --> 00:27:09,640
Speaker 1: monthly is all you can commit to, then that's totally

496
00:27:09,680 --> 00:27:13,080
Speaker 1: fine to give yourself a month to get episodes out.

497
00:27:13,200 --> 00:27:15,719
Speaker 1: But I think it's hard when you start out becoming weekly,

498
00:27:15,800 --> 00:27:17,440
Speaker 1: then you move to two weeks, and then you jump

499
00:27:17,440 --> 00:27:19,960
Speaker 1: to a month. It's really hard for your audience that

500
00:27:20,040 --> 00:27:21,920
Speaker 1: predict when they're going to get a new show. So

501
00:27:22,320 --> 00:27:25,160
Speaker 1: I would say to stick with something from the very

502
00:27:25,200 --> 00:27:28,920
Speaker 1: beginning that is easy for you to fit into your schedule.

503
00:27:29,320 --> 00:27:31,440
Speaker 1: I will also say that the thing that when people

504
00:27:31,480 --> 00:27:33,800
Speaker 1: ask me, like, what did you not know about podcasting

505
00:27:33,840 --> 00:27:38,240
Speaker 1: before now, is how much work it's actually involved in

506
00:27:38,280 --> 00:27:42,360
Speaker 1: from a post production perspective in making a show. Right.

507
00:27:42,400 --> 00:27:45,119
Speaker 1: So our show, I would say, is pretty low lift

508
00:27:45,520 --> 00:27:48,480
Speaker 1: in terms of being interview style mostly right. So it's

509
00:27:48,520 --> 00:27:51,440
Speaker 1: sometimes me talking by myself and sometimes I'm interviewing another

510
00:27:51,480 --> 00:27:54,840
Speaker 1: therapist or another guest, and typically the episodes are brought

511
00:27:54,920 --> 00:27:58,040
Speaker 1: between like thirty and forty five minutes, and so what

512
00:27:58,240 --> 00:28:00,679
Speaker 1: you hear as the end product, which is how I

513
00:28:00,800 --> 00:28:03,120
Speaker 1: was fooled by podcast right, because they sound like, oh,

514
00:28:03,160 --> 00:28:05,919
Speaker 1: it's so easy, it's just people talking, right, But for

515
00:28:06,000 --> 00:28:10,320
Speaker 1: any thirty to forty five minute episode, you're probably looking

516
00:28:10,359 --> 00:28:16,000
Speaker 1: at an additional six to eight hours of somebody listening

517
00:28:16,040 --> 00:28:18,760
Speaker 1: to the file and somebody editing the file to make

518
00:28:18,800 --> 00:28:21,040
Speaker 1: sure it sounds nice, and like putting all the pieces

519
00:28:21,080 --> 00:28:23,639
Speaker 1: together writing the show. Notes like, it's a lot of

520
00:28:23,680 --> 00:28:26,840
Speaker 1: additional work that goes into putting out these thirty to

521
00:28:26,840 --> 00:28:29,920
Speaker 1: forty five minute episodes. And so from the front end,

522
00:28:29,960 --> 00:28:32,040
Speaker 1: you do need to know that even if you only

523
00:28:32,200 --> 00:28:35,040
Speaker 1: record like thirty minute episodes. We're not looking at just

524
00:28:35,119 --> 00:28:39,040
Speaker 1: thirty minutes of work more from our conversation after the break.

525
00:28:48,400 --> 00:28:52,360
Speaker 3: Yeah, I think that's definitely something very important to consider.

526
00:28:52,960 --> 00:28:56,160
Speaker 3: What you hear on Apple podcasts or Spotify is not

527
00:28:56,720 --> 00:29:00,240
Speaker 3: what is coming out of a recording session. And I

528
00:29:00,240 --> 00:29:02,400
Speaker 3: think a lot of people do think podcasting is quote

529
00:29:02,440 --> 00:29:05,000
Speaker 3: unquote easy. It's like, oh, it's just talking into a mic.

530
00:29:05,360 --> 00:29:08,440
Speaker 3: But the best shows like ours have such a robust

531
00:29:08,480 --> 00:29:12,320
Speaker 3: production process. And you said sany, that is something that

532
00:29:12,360 --> 00:29:16,400
Speaker 3: you have to think about when choosing your format. Do

533
00:29:16,440 --> 00:29:18,880
Speaker 3: I want to put in a lot of effort to

534
00:29:19,200 --> 00:29:21,200
Speaker 3: find a studio where I can do video and do

535
00:29:21,280 --> 00:29:24,680
Speaker 3: these video edits and work with an editor and give

536
00:29:24,720 --> 00:29:26,840
Speaker 3: them notes and all those different things. So I definitely

537
00:29:26,880 --> 00:29:30,240
Speaker 3: think that's something important to consider. And then, as we

538
00:29:30,320 --> 00:29:33,360
Speaker 3: all mentioned about, like audience in community, what is going

539
00:29:33,400 --> 00:29:37,320
Speaker 3: to be the most beneficial for them? Are you talking

540
00:29:37,360 --> 00:29:39,720
Speaker 3: about a subject matter that is just so popular on

541
00:29:39,800 --> 00:29:44,280
Speaker 3: YouTube that you know, whether it's video only episodes or

542
00:29:44,800 --> 00:29:47,720
Speaker 3: both video and audio, you have to do something that

543
00:29:47,760 --> 00:29:52,520
Speaker 3: aligns with YouTube's format. Is your episode teaching people how

544
00:29:52,560 --> 00:29:54,960
Speaker 3: to cook or how to do something visual? And do

545
00:29:55,000 --> 00:29:57,920
Speaker 3: you have to have that visual aspect or do you

546
00:29:57,960 --> 00:30:01,120
Speaker 3: have so many great gems in your episode that you

547
00:30:01,200 --> 00:30:02,800
Speaker 3: need to break it down for people and be on

548
00:30:02,840 --> 00:30:05,920
Speaker 3: a platform like TikTok where they can see those bite

549
00:30:05,920 --> 00:30:09,840
Speaker 3: sized pieces of information. Are you gen Z focused and

550
00:30:10,000 --> 00:30:13,160
Speaker 3: studies show that they prefer shorter form content, so I

551
00:30:13,160 --> 00:30:16,280
Speaker 3: think you also have to take your audience and community

552
00:30:16,320 --> 00:30:20,560
Speaker 3: into consideration as well. Circling back to Doctor Joan, you

553
00:30:20,640 --> 00:30:23,120
Speaker 3: talked a little bit about this. What are some things

554
00:30:23,120 --> 00:30:26,120
Speaker 3: you wish you knew or considered before starting a podcast?

555
00:30:26,560 --> 00:30:29,280
Speaker 3: And also for our producers, what are some things you

556
00:30:29,320 --> 00:30:32,760
Speaker 3: wish or considered before becoming a podcast producer.

557
00:30:33,240 --> 00:30:35,520
Speaker 1: I think for me, the biggest lesson is the amount

558
00:30:35,560 --> 00:30:38,760
Speaker 1: of time that it actually takes to produce good quality audio.

559
00:30:39,360 --> 00:30:41,360
Speaker 1: Like I said, I think some of the best podcasts

560
00:30:41,360 --> 00:30:43,800
Speaker 1: make it sound very effortless, and then you get on

561
00:30:43,840 --> 00:30:46,520
Speaker 1: the other side and you realize, like, oh, okay, this

562
00:30:46,600 --> 00:30:49,040
Speaker 1: is this is a lot of work. I think the

563
00:30:49,080 --> 00:30:52,920
Speaker 1: other thing that I wish I would have known beforehand

564
00:30:53,240 --> 00:30:56,640
Speaker 1: is to account for breaks. So we are pretty much

565
00:30:56,720 --> 00:31:00,120
Speaker 1: like an always on kind of podcast, but I do

566
00:31:00,240 --> 00:31:02,560
Speaker 1: think we are able to take breaks sometimes because we

567
00:31:02,600 --> 00:31:05,000
Speaker 1: have so much of a bad catalog or a queue

568
00:31:05,000 --> 00:31:07,880
Speaker 1: of episodes that we release. But I think thinking about

569
00:31:07,920 --> 00:31:10,240
Speaker 1: like when you're gonna want to give yourself breaks ahead

570
00:31:10,280 --> 00:31:12,200
Speaker 1: of time before you saw it, is probably a really

571
00:31:12,240 --> 00:31:13,160
Speaker 1: good idea.

572
00:31:13,280 --> 00:31:17,120
Speaker 4: When I started off podcasting, I was hosting my own show,

573
00:31:17,160 --> 00:31:20,040
Speaker 4: executive producing my own show. It had a video element

574
00:31:21,200 --> 00:31:26,440
Speaker 4: and multi camera situation, just jumped in be first, head first,

575
00:31:26,600 --> 00:31:31,400
Speaker 4: all the body jumped in the water, and we wanted

576
00:31:31,400 --> 00:31:33,320
Speaker 4: to be a weekly podcast. We want to be a

577
00:31:33,320 --> 00:31:36,680
Speaker 4: weekly podcast so bad. And we were like, how are

578
00:31:36,720 --> 00:31:38,760
Speaker 4: we going to do it? You know, we're just recording them,

579
00:31:38,760 --> 00:31:41,680
Speaker 4: we'll release it. It'll just come out. We ended up realizing,

580
00:31:42,160 --> 00:31:45,680
Speaker 4: to your point of doctor Joy about having breaks, that

581
00:31:45,680 --> 00:31:48,960
Speaker 4: that would mean for the ten weeks that we were

582
00:31:49,120 --> 00:31:51,840
Speaker 4: recording and releasing, like we would be doing two jobs

583
00:31:51,840 --> 00:31:55,320
Speaker 4: at once. And so we ended up deciding that it

584
00:31:55,400 --> 00:31:58,240
Speaker 4: made more sense to do something that's called badge recording.

585
00:31:58,720 --> 00:32:02,720
Speaker 4: So we recorded all all the episodes first, and then

586
00:32:03,440 --> 00:32:05,920
Speaker 4: we took a small break because we were tired from

587
00:32:06,000 --> 00:32:07,960
Speaker 4: doing all that recording. We took a small break, and

588
00:32:08,000 --> 00:32:11,040
Speaker 4: then we went into post production. We were producing it

589
00:32:11,080 --> 00:32:13,480
Speaker 4: and getting it out on a weekly basis. I would

590
00:32:13,520 --> 00:32:18,160
Speaker 4: recommend batch recording for people starting off in production for

591
00:32:18,200 --> 00:32:25,360
Speaker 4: the first time, because the lessons and opportunities of going

592
00:32:25,360 --> 00:32:28,960
Speaker 4: through something the first time is enough without having to

593
00:32:29,000 --> 00:32:32,480
Speaker 4: worry about putting it out. Putting it out it's more

594
00:32:32,520 --> 00:32:36,640
Speaker 4: work than you think, and so giving yourself the opportunity

595
00:32:36,680 --> 00:32:38,480
Speaker 4: to have X amount of weeks. If you're a ten

596
00:32:38,520 --> 00:32:42,160
Speaker 4: episode podcast, I might recommend you do a twelve week

597
00:32:42,560 --> 00:32:46,160
Speaker 4: batch recording period. You give yourself ten weeks to do

598
00:32:46,200 --> 00:32:48,840
Speaker 4: each of the respective episodes, and then you have two

599
00:32:48,880 --> 00:32:52,240
Speaker 4: additional weeks on those weeks that either you don't want

600
00:32:52,280 --> 00:32:55,160
Speaker 4: to because you're tired, or also you can build it

601
00:32:55,240 --> 00:32:58,320
Speaker 4: into two weeks of rest before you get into the

602
00:32:58,480 --> 00:33:02,160
Speaker 4: editing of all that you've just recorded. But for people

603
00:33:02,200 --> 00:33:06,360
Speaker 4: who are starting out, definitely pacing yourself and figuring out

604
00:33:06,360 --> 00:33:08,960
Speaker 4: on a weekly basis in the same way that you

605
00:33:09,080 --> 00:33:12,320
Speaker 4: planned for work, or you plan to make dinner for

606
00:33:12,400 --> 00:33:15,120
Speaker 4: your family, or you plan to go to the gym,

607
00:33:15,160 --> 00:33:18,000
Speaker 4: planning when in your schedule it's going to work for

608
00:33:18,040 --> 00:33:21,080
Speaker 4: you to do this, as opposed to just thinking that

609
00:33:21,560 --> 00:33:23,800
Speaker 4: you're going to have the energy to do part one

610
00:33:23,840 --> 00:33:25,760
Speaker 4: and Part B on the same day. Because I'm gonna

611
00:33:25,760 --> 00:33:27,560
Speaker 4: tell you you're really probably not.

612
00:33:28,160 --> 00:33:31,280
Speaker 5: I definitely agree with that, And I think for me,

613
00:33:31,680 --> 00:33:35,480
Speaker 5: I started in an interesting way. So I was primarily

614
00:33:35,520 --> 00:33:38,200
Speaker 5: like in the marketing side, but I mostly worked on

615
00:33:38,520 --> 00:33:42,920
Speaker 5: larger productions. So for me, like becoming a producer for

616
00:33:43,400 --> 00:33:46,760
Speaker 5: just audio at the time was learning how to scale

617
00:33:46,800 --> 00:33:50,680
Speaker 5: back with an understanding about like where you could possibly

618
00:33:50,720 --> 00:33:55,360
Speaker 5: scale too. So I feel like I did the opposite

619
00:33:55,360 --> 00:33:57,440
Speaker 5: of a lot of people who start out in audio,

620
00:33:57,640 --> 00:34:00,000
Speaker 5: and so because of that, I think I always knew

621
00:34:00,040 --> 00:34:04,200
Speaker 5: how much time and effort and resources went into it,

622
00:34:04,360 --> 00:34:08,840
Speaker 5: and so I'm never surprised when someone quotes me something

623
00:34:09,160 --> 00:34:13,320
Speaker 5: or is like it's gonna take X amount of hours

624
00:34:13,400 --> 00:34:16,439
Speaker 5: or whatever. I'm like, oh, I've seen that export before, Yes,

625
00:34:16,680 --> 00:34:19,600
Speaker 5: that will take twelve hours. And the thing is people

626
00:34:19,640 --> 00:34:23,560
Speaker 5: don't realize that sometimes like literally some camera you record

627
00:34:23,600 --> 00:34:26,040
Speaker 5: it for an hour, and if that camera file is

628
00:34:26,040 --> 00:34:29,480
Speaker 5: shooting in like four K, like you literally easily could

629
00:34:29,560 --> 00:34:32,480
Speaker 5: be there for twelve hours just having it saved down

630
00:34:33,080 --> 00:34:38,239
Speaker 5: just to open it in premiere. And I think it's

631
00:34:38,239 --> 00:34:39,120
Speaker 5: the balance of that.

632
00:34:40,120 --> 00:34:43,160
Speaker 3: This might be more of a trivial one, but when

633
00:34:43,160 --> 00:34:46,480
Speaker 3: you're a podcaster, you consume so much media, whether it's

634
00:34:46,480 --> 00:34:50,520
Speaker 3: your own show watching things for research, and so sometimes

635
00:34:50,560 --> 00:34:53,040
Speaker 3: for me at least, it can take the joy out

636
00:34:53,080 --> 00:34:57,120
Speaker 3: of watching things or listening to things mindfully, because sometimes

637
00:34:57,160 --> 00:34:59,840
Speaker 3: I'm always think about, ooh, this is a good idea

638
00:34:59,840 --> 00:35:02,040
Speaker 3: for work, or we should talk about this on the podcast.

639
00:35:02,040 --> 00:35:06,360
Speaker 3: And so I do think having your kind of decompression

640
00:35:06,560 --> 00:35:10,680
Speaker 3: shows or podcasts that are just for you is really great.

641
00:35:10,920 --> 00:35:13,080
Speaker 3: And sometimes at the end of the day I don't

642
00:35:13,120 --> 00:35:15,600
Speaker 3: want to talk to anyone because I've listened to like

643
00:35:15,680 --> 00:35:18,600
Speaker 3: three to six hours of audio and been in recordings

644
00:35:18,640 --> 00:35:21,600
Speaker 3: and be in meetings, and I'm like, whooh, these ears

645
00:35:21,640 --> 00:35:24,759
Speaker 3: are tired. So I think that's just something to be

646
00:35:24,880 --> 00:35:29,279
Speaker 3: mindful of, Like, yes, you can love podcasting, and of course,

647
00:35:29,320 --> 00:35:31,000
Speaker 3: like I love the show I'm working on, but sometimes

648
00:35:31,040 --> 00:35:33,600
Speaker 3: it's just like, oooh, I've listened to and I've consumed

649
00:35:33,640 --> 00:35:36,440
Speaker 3: so much. I need a break and I need to detox.

650
00:35:36,520 --> 00:35:39,239
Speaker 3: And so that's something I've definitely had to be more

651
00:35:39,320 --> 00:35:42,480
Speaker 3: mindful of as my podcasting career has progressed.

652
00:35:43,080 --> 00:35:46,120
Speaker 5: Oh yeah, I'm definitely known to just be sitting in

653
00:35:46,239 --> 00:35:49,360
Speaker 5: like a silent room. I feel like people ask, like,

654
00:35:49,360 --> 00:35:51,560
Speaker 5: what's your serial killer trade? It's like at the end

655
00:35:51,600 --> 00:35:54,359
Speaker 5: of a long day where you've had multiple recordings, you've

656
00:35:54,400 --> 00:35:57,880
Speaker 5: worked on multiple shows, or done a bunch of different

657
00:35:58,000 --> 00:36:01,480
Speaker 5: notes on video edits, and you basically like, my eyes

658
00:36:01,520 --> 00:36:04,279
Speaker 5: can't work anymore and my ears don't work, so I'm

659
00:36:04,320 --> 00:36:07,240
Speaker 5: just gonna not see your listeners to anything.

660
00:36:07,960 --> 00:36:11,719
Speaker 3: So we've all seen the jokes about how Amazon needs

661
00:36:11,719 --> 00:36:15,600
Speaker 3: to stop selling podcasting mics on social media. We've seen

662
00:36:15,600 --> 00:36:19,839
Speaker 3: an uptick in podcast bros and viral problematic clips from

663
00:36:19,920 --> 00:36:23,400
Speaker 3: popular podcasts. How does one make sure that the podcast

664
00:36:23,400 --> 00:36:27,920
Speaker 3: they are creating is ethical and offering meaningful resources slash

665
00:36:28,000 --> 00:36:29,160
Speaker 3: knowledge to the community.

666
00:36:29,760 --> 00:36:31,880
Speaker 1: I feel like this is our hot take version of

667
00:36:31,920 --> 00:36:37,759
Speaker 1: a question, right, So I think at least we have

668
00:36:37,920 --> 00:36:43,160
Speaker 1: to start with understanding that everybody is not ethical, and

669
00:36:43,239 --> 00:36:46,839
Speaker 1: so because we have seen so much virality, I think

670
00:36:46,880 --> 00:36:50,600
Speaker 1: from podcast clips, it has encouraged some people to kind

671
00:36:50,600 --> 00:36:53,600
Speaker 1: of go into the field for that reason, as opposed

672
00:36:53,640 --> 00:36:57,080
Speaker 1: to wanting to share knowledge and like help their communities.

673
00:36:57,560 --> 00:36:59,960
Speaker 1: I think if you are interested in only just going by,

674
00:37:00,280 --> 00:37:02,240
Speaker 1: then I don't think that you probably won't be listening

675
00:37:02,280 --> 00:37:04,840
Speaker 1: to this show anyway. But I think for most people

676
00:37:04,840 --> 00:37:07,160
Speaker 1: who want to go into podcasting because they have a

677
00:37:07,200 --> 00:37:09,880
Speaker 1: story to share, or they want to help their community

678
00:37:09,920 --> 00:37:12,319
Speaker 1: in some way. I do think it is important to

679
00:37:12,400 --> 00:37:15,920
Speaker 1: always make sure that you are tapped into that community. Mean,

680
00:37:16,000 --> 00:37:18,799
Speaker 1: you know, for Therapy for Black Girls, my training and

681
00:37:18,840 --> 00:37:21,720
Speaker 1: my license because I do still have an active license

682
00:37:21,760 --> 00:37:25,359
Speaker 1: to practice, definitely gives perspective to the way that we

683
00:37:25,480 --> 00:37:28,319
Speaker 1: approach the show, because I am never wanting to do

684
00:37:28,400 --> 00:37:32,400
Speaker 1: anything that harms our community or giving people information that

685
00:37:32,520 --> 00:37:35,840
Speaker 1: is not accurate or has not been well researched. So

686
00:37:35,880 --> 00:37:37,719
Speaker 1: I think if you are wanting to make sure that

687
00:37:37,760 --> 00:37:40,799
Speaker 1: you're acting ethically, it is important to have people that

688
00:37:40,840 --> 00:37:43,200
Speaker 1: you are checking in with. I think you mentioned this Indy,

689
00:37:44,200 --> 00:37:46,960
Speaker 1: not just having people who will agree with you on everything,

690
00:37:47,040 --> 00:37:49,879
Speaker 1: but people who can push back and say, I don't

691
00:37:49,880 --> 00:37:51,640
Speaker 1: know if that's who we want to put in front

692
00:37:51,640 --> 00:37:53,399
Speaker 1: of our audience, or do we really want to give

693
00:37:53,400 --> 00:37:56,279
Speaker 1: this person a platform. I think having people that you

694
00:37:56,640 --> 00:37:59,759
Speaker 1: answer to that there's a group of you actually responsible

695
00:37:59,760 --> 00:38:02,399
Speaker 1: for the show is one great way to make sure

696
00:38:02,440 --> 00:38:03,680
Speaker 1: that you're acting ethically.

697
00:38:04,080 --> 00:38:06,400
Speaker 3: I guess like the slug or like the slogan for

698
00:38:06,440 --> 00:38:08,840
Speaker 3: the Therapy for Black Girls podcast is where mental health

699
00:38:09,000 --> 00:38:11,880
Speaker 3: meets pop culture. But I also think people have to

700
00:38:11,880 --> 00:38:15,839
Speaker 3: realize that every topic in pop culture, and you know,

701
00:38:16,080 --> 00:38:20,680
Speaker 3: every trending topic on Twitter, does not need to be

702
00:38:20,719 --> 00:38:24,240
Speaker 3: discussed in audio format, and so you have to think

703
00:38:24,400 --> 00:38:27,320
Speaker 3: what new perspectives am I offering or am I existing

704
00:38:27,480 --> 00:38:30,880
Speaker 3: in an echo chamber? Like you said, doctor Juid's always

705
00:38:30,880 --> 00:38:34,319
Speaker 3: great to have people on your team who keep you

706
00:38:34,320 --> 00:38:36,920
Speaker 3: in check, but I also think some of these ideas

707
00:38:36,920 --> 00:38:39,160
Speaker 3: that you're discussing, it's always great to have I don't

708
00:38:39,160 --> 00:38:42,040
Speaker 3: want to say opposing perspectives, but also make sure you're

709
00:38:42,040 --> 00:38:46,520
Speaker 3: considering a breadth of perspectives when you're approaching any topic.

710
00:38:47,160 --> 00:38:49,239
Speaker 3: So I think that's really important. And then what free

711
00:38:49,280 --> 00:38:52,600
Speaker 3: to say is research is so important. So are you

712
00:38:52,680 --> 00:38:55,720
Speaker 3: speaking to hear yourself speak and to have your own

713
00:38:56,080 --> 00:38:59,040
Speaker 3: perspective validator or are you really trying to explore and

714
00:38:59,120 --> 00:39:00,680
Speaker 3: have your audience explore.

715
00:39:00,920 --> 00:39:02,160
Speaker 2: And so that is.

716
00:39:02,080 --> 00:39:04,600
Speaker 3: Something that I think about a lot when I'm listening

717
00:39:04,600 --> 00:39:07,919
Speaker 3: to podcasts, Like I love pop culture podcasts, I love

718
00:39:07,920 --> 00:39:10,839
Speaker 3: a chat show, but I also really appreciate a chat

719
00:39:10,840 --> 00:39:12,520
Speaker 3: show that is able to say, you know what, someone

720
00:39:12,560 --> 00:39:15,279
Speaker 3: wrote an article on this and you guys should dig

721
00:39:15,320 --> 00:39:18,480
Speaker 3: deeper there. Or maybe even I was thinking about this,

722
00:39:18,520 --> 00:39:20,440
Speaker 3: and I talked to my therapists or my friends and

723
00:39:20,480 --> 00:39:23,360
Speaker 3: this is what they said about this, or you know,

724
00:39:23,480 --> 00:39:26,200
Speaker 3: helps you put some of these larger ideas in the

725
00:39:26,239 --> 00:39:28,560
Speaker 3: context of what has happened and what is happening in

726
00:39:28,600 --> 00:39:31,200
Speaker 3: the world. And so I think whether you're a listener

727
00:39:31,320 --> 00:39:33,440
Speaker 3: or someone looking to create a podcast, you really have

728
00:39:33,480 --> 00:39:37,640
Speaker 3: to think about the aspect of kind of credibility and

729
00:39:37,680 --> 00:39:41,320
Speaker 3: how people are going beyond their own beliefs and thoughts

730
00:39:41,560 --> 00:39:44,600
Speaker 3: to offer their audience or even themselves like a different

731
00:39:44,680 --> 00:39:47,040
Speaker 3: or better perspective. All right, So I'm going to move

732
00:39:47,080 --> 00:39:51,719
Speaker 3: to the next question. Beyond recording the podcast itself, how

733
00:39:51,760 --> 00:39:55,280
Speaker 3: important is branding? What steps should someone take to promote

734
00:39:55,280 --> 00:39:58,359
Speaker 3: their podcast, and what does good branding look like?

735
00:39:58,920 --> 00:40:02,239
Speaker 5: So for podcasts is super important. I know that it's

736
00:40:02,280 --> 00:40:06,520
Speaker 5: primarily an audio space, but there are opportunities for you

737
00:40:06,600 --> 00:40:10,640
Speaker 5: to visually key your audience in what you pick for

738
00:40:10,800 --> 00:40:13,560
Speaker 5: the thumbnail for your podcast, what you put in the

739
00:40:13,600 --> 00:40:17,200
Speaker 5: banner space for the Apple podcasts, and there are now

740
00:40:17,320 --> 00:40:21,520
Speaker 5: more and more visual surfaces that allow for your audience

741
00:40:21,560 --> 00:40:24,200
Speaker 5: to kind of tap into what your show is about.

742
00:40:24,800 --> 00:40:29,000
Speaker 5: So really thinking about what are the principles of your podcast.

743
00:40:29,040 --> 00:40:31,239
Speaker 5: So if you notice a lot of money podcasts, like

744
00:40:31,640 --> 00:40:34,799
Speaker 5: they use reds and blacks and greens, because those are

745
00:40:34,880 --> 00:40:37,280
Speaker 5: kind of like the colors of the stock market. Money

746
00:40:37,800 --> 00:40:41,120
Speaker 5: wellness podcasts, a lot of times it's like browns and greens,

747
00:40:41,160 --> 00:40:44,520
Speaker 5: like it's about growth. Think about like the thematic colors

748
00:40:44,560 --> 00:40:47,600
Speaker 5: for your branding, what messages that you're trying to carry through.

749
00:40:48,040 --> 00:40:51,800
Speaker 5: There's like a whole thing about the psychology of colors,

750
00:40:52,280 --> 00:40:55,560
Speaker 5: even some of the psychology behind certain fonts and things,

751
00:40:55,760 --> 00:40:58,120
Speaker 5: and that's something that you should just always pay attend

752
00:40:58,120 --> 00:41:00,680
Speaker 5: to do as your branding. But it also needs to

753
00:41:00,719 --> 00:41:04,080
Speaker 5: feel like it speaks authentically to you. And then always

754
00:41:04,080 --> 00:41:07,239
Speaker 5: remember that most people are consuming things on mobile, so

755
00:41:07,360 --> 00:41:09,560
Speaker 5: like make sure that it looks good and clear when

756
00:41:09,600 --> 00:41:12,680
Speaker 5: it's scaled down really small, because a lot of times

757
00:41:12,719 --> 00:41:15,200
Speaker 5: people get wrapped up in like I love how this looks,

758
00:41:15,239 --> 00:41:18,120
Speaker 5: and they're looking at it on a big screen and

759
00:41:18,200 --> 00:41:20,480
Speaker 5: so it looks great, and then when you make it small,

760
00:41:20,760 --> 00:41:23,200
Speaker 5: no one can see the title. They can't even see

761
00:41:23,200 --> 00:41:26,400
Speaker 5: your face. You need to like remember that the visual

762
00:41:26,480 --> 00:41:28,479
Speaker 5: needs to both scale up and scale down.

763
00:41:29,040 --> 00:41:30,400
Speaker 2: Those are such great tips.

764
00:41:30,480 --> 00:41:33,080
Speaker 1: I think you also though from the very beginning need

765
00:41:33,120 --> 00:41:36,319
Speaker 1: to be mindful of when you're choosing the name of

766
00:41:36,360 --> 00:41:39,759
Speaker 1: your podcast, because I think you know, if you think about, like, oh,

767
00:41:39,840 --> 00:41:41,480
Speaker 1: you and a couple of friends like want to start

768
00:41:41,480 --> 00:41:44,600
Speaker 1: a podcast, and y'all have this very clever inside joke. Well,

769
00:41:44,600 --> 00:41:46,440
Speaker 1: of course it's clever to you all because you're a

770
00:41:46,520 --> 00:41:49,600
Speaker 1: part of the joke, but your audience will not know

771
00:41:49,640 --> 00:41:52,800
Speaker 1: what that inside joke means. And so being very clear

772
00:41:52,960 --> 00:41:55,160
Speaker 1: I think with the naming of your podcast, so that

773
00:41:55,200 --> 00:41:58,759
Speaker 1: people very quickly can get a gist of what the

774
00:41:58,800 --> 00:42:01,600
Speaker 1: podcast is going to be about. Right, So not being

775
00:42:01,760 --> 00:42:04,239
Speaker 1: cute with your name or if you are cute, like

776
00:42:04,280 --> 00:42:06,799
Speaker 1: saving that for a subtitle, but making like the main

777
00:42:06,840 --> 00:42:09,919
Speaker 1: title of your podcast something that's very easy for people

778
00:42:10,000 --> 00:42:13,280
Speaker 1: to recognize and understand what you're going to be talking about.

779
00:42:13,600 --> 00:42:16,719
Speaker 3: So, as someone who's working like both on the podcast

780
00:42:16,840 --> 00:42:20,879
Speaker 3: and in social media, I think one a big part

781
00:42:20,920 --> 00:42:25,799
Speaker 3: of branding is giving people other formats to digest the

782
00:42:25,840 --> 00:42:29,520
Speaker 3: information of your podcast. And so whether that means you're

783
00:42:29,560 --> 00:42:32,800
Speaker 3: making tiktoks about your podcasts or graphics about your podcast,

784
00:42:32,920 --> 00:42:38,040
Speaker 3: I don't think you can only rely on the full

785
00:42:38,080 --> 00:42:41,600
Speaker 3: audio version or the full YouTube version. A big part

786
00:42:41,600 --> 00:42:43,839
Speaker 3: of branding is like, how can I reach as many

787
00:42:43,840 --> 00:42:46,680
Speaker 3: people as possible? And so you never know where a

788
00:42:46,719 --> 00:42:49,680
Speaker 3: thirty second clip or three tips or a quote from

789
00:42:49,680 --> 00:42:52,279
Speaker 3: the show, where that'll go. Someone could post it on

790
00:42:52,280 --> 00:42:55,080
Speaker 3: their LinkedIn, they can post it on their Twitter. It

791
00:42:55,120 --> 00:42:57,680
Speaker 3: could be, you know, an affirmation that they say to

792
00:42:57,760 --> 00:42:59,920
Speaker 3: themselves every day, and someone could be like, where do

793
00:43:00,200 --> 00:43:03,080
Speaker 3: you hear that from? And so thinking about of course

794
00:43:03,320 --> 00:43:06,120
Speaker 3: honing in on your audience, but other smaller ways that

795
00:43:06,160 --> 00:43:09,160
Speaker 3: you can make your brand and your podcast successful is

796
00:43:09,239 --> 00:43:14,120
Speaker 3: really really important. And then I think something we do

797
00:43:14,200 --> 00:43:18,360
Speaker 3: great at is having just a really strong tagline for

798
00:43:18,440 --> 00:43:21,240
Speaker 3: your podcast in ways that you talk about your show,

799
00:43:21,560 --> 00:43:25,839
Speaker 3: and I think that's a lesson in intention and not

800
00:43:25,920 --> 00:43:28,719
Speaker 3: trying to shift and mold what your show is. So

801
00:43:28,760 --> 00:43:31,359
Speaker 3: a whole bunch of people can listen having a very

802
00:43:31,400 --> 00:43:34,200
Speaker 3: strong point of view and a very strong way you

803
00:43:34,239 --> 00:43:37,400
Speaker 3: discuss your show, so that everyone understands what it is,

804
00:43:37,440 --> 00:43:39,560
Speaker 3: but also everyone can say, you know, what is this

805
00:43:39,600 --> 00:43:41,480
Speaker 3: for me? Do I want to check it out? And

806
00:43:41,520 --> 00:43:43,840
Speaker 3: you can invite people in by just being confident in

807
00:43:43,880 --> 00:43:46,680
Speaker 3: the way that you talk about your show. So, before

808
00:43:46,680 --> 00:43:50,160
Speaker 3: we close out, let's talk money. How does a person

809
00:43:50,280 --> 00:43:53,840
Speaker 3: make money from a podcast, and what does the process

810
00:43:53,880 --> 00:43:56,440
Speaker 3: of working with companies and sponsors look like to do

811
00:43:56,480 --> 00:44:00,719
Speaker 3: things like in person events, build virtual communities, or just

812
00:44:00,880 --> 00:44:03,959
Speaker 3: have money to produce their show other than what's coming

813
00:44:04,000 --> 00:44:05,680
Speaker 3: from their own pockets.

814
00:44:06,320 --> 00:44:08,160
Speaker 1: This is a great question at least, and I think

815
00:44:08,280 --> 00:44:11,319
Speaker 1: more and more people are getting into podcasting as like

816
00:44:11,360 --> 00:44:15,359
Speaker 1: a career. I didn't necessarily start the podcast thinking like

817
00:44:15,440 --> 00:44:17,440
Speaker 1: I would be able to make any money from it,

818
00:44:17,800 --> 00:44:20,120
Speaker 1: and it just so happened that I was able to

819
00:44:20,160 --> 00:44:22,799
Speaker 1: turn it into my full time career. But I think

820
00:44:22,840 --> 00:44:25,520
Speaker 1: if you are thinking about it as a career interest,

821
00:44:25,840 --> 00:44:28,920
Speaker 1: there are several different ways that people make money with podcasts.

822
00:44:29,000 --> 00:44:33,319
Speaker 1: So primarily for us, we make money through ad revenue. So,

823
00:44:33,360 --> 00:44:35,800
Speaker 1: like I mentioned, we're part of the iHeart podcast network,

824
00:44:36,040 --> 00:44:38,120
Speaker 1: and you will hear ads on the podcast. So we're

825
00:44:38,160 --> 00:44:42,080
Speaker 1: talking about shopping at Macy's or Tied Detergent, are those

826
00:44:42,160 --> 00:44:46,000
Speaker 1: kinds of things, And so iHeart is responsible for getting

827
00:44:46,000 --> 00:44:48,880
Speaker 1: those sponsors for us, and then we say yes or

828
00:44:48,920 --> 00:44:51,279
Speaker 1: no to whether we want to work with certain sponsors,

829
00:44:51,560 --> 00:44:53,480
Speaker 1: and then you will hear the ads show up on

830
00:44:53,520 --> 00:44:57,880
Speaker 1: the podcast. But other podcasts make money through live events.

831
00:44:58,400 --> 00:45:02,600
Speaker 1: Lots of podcasts have paid tres or other communities where

832
00:45:02,640 --> 00:45:04,879
Speaker 1: they will have versions of the podcasts that are not

833
00:45:05,200 --> 00:45:08,400
Speaker 1: no ads are read, or they have like little mini shows,

834
00:45:08,520 --> 00:45:11,279
Speaker 1: or like other video content that they share only with

835
00:45:11,360 --> 00:45:15,319
Speaker 1: their exclusive community. People do lots of different things, I

836
00:45:15,360 --> 00:45:17,560
Speaker 1: think with podcasts, and so I think that that has

837
00:45:17,600 --> 00:45:19,759
Speaker 1: been the cool thing is that like it feels like

838
00:45:19,800 --> 00:45:22,840
Speaker 1: there are no shortage of ways that you can actually monetize.

839
00:45:23,080 --> 00:45:25,600
Speaker 1: But I will say, though, you should not expect that

840
00:45:25,680 --> 00:45:28,000
Speaker 1: you will like start a podcast and like be making

841
00:45:28,040 --> 00:45:31,160
Speaker 1: money in month two. So, like I mentioned, like we

842
00:45:31,200 --> 00:45:33,680
Speaker 1: started the podcast in twenty seventeen, and I don't think

843
00:45:33,719 --> 00:45:37,040
Speaker 1: we signed with iHeart until twenty nineteen, so we were

844
00:45:37,040 --> 00:45:40,120
Speaker 1: doing the podcast for about two years before you know,

845
00:45:40,160 --> 00:45:42,640
Speaker 1: we were really making any kind of consistent income from

846
00:45:42,640 --> 00:45:44,719
Speaker 1: the podcast. And so I do want people to make

847
00:45:44,760 --> 00:45:48,160
Speaker 1: sure that you keep your expectations realistic, because you won't

848
00:45:48,239 --> 00:45:52,480
Speaker 1: necessarily start making a ton of money from a podcast overnight.

849
00:45:53,200 --> 00:45:55,680
Speaker 4: I think the business models that I've seen work be

850
00:45:55,680 --> 00:45:58,560
Speaker 4: best for podcasts that are especially within that first two

851
00:45:58,640 --> 00:46:01,760
Speaker 4: year marker where you are least likely to be making

852
00:46:01,800 --> 00:46:04,600
Speaker 4: money from ads, because you may not have a distribution

853
00:46:04,800 --> 00:46:07,839
Speaker 4: channel that is assisting you and finding ads and partnerships.

854
00:46:08,200 --> 00:46:11,719
Speaker 4: So if your mom and pop style fundingate yourself by

855
00:46:11,760 --> 00:46:14,279
Speaker 4: your own brute straps, however you like to say it.

856
00:46:14,440 --> 00:46:17,560
Speaker 4: Live events is what I think I've seen most podcasters

857
00:46:17,640 --> 00:46:21,680
Speaker 4: really prophetize on because they've made a community the people

858
00:46:21,719 --> 00:46:24,600
Speaker 4: whomever listen to their podcast want to meet in person,

859
00:46:25,239 --> 00:46:30,279
Speaker 4: and they charge nominal fees to get people really invested

860
00:46:30,600 --> 00:46:33,719
Speaker 4: in the brand to feel like they are part of

861
00:46:33,760 --> 00:46:36,440
Speaker 4: a community. So that way those people continue to listen

862
00:46:36,880 --> 00:46:38,840
Speaker 4: because the most important thing that is going to be

863
00:46:38,920 --> 00:46:42,320
Speaker 4: needed to be picked up is to have a community

864
00:46:42,360 --> 00:46:46,680
Speaker 4: of unique listeners that are growing per month. So that way,

865
00:46:46,719 --> 00:46:49,560
Speaker 4: when whomever calls you says, oh, your show is so great,

866
00:46:49,560 --> 00:46:52,000
Speaker 4: it's like, yeah, I've got twelve thousand people, I've got

867
00:46:52,040 --> 00:46:54,879
Speaker 4: five thousand people, I've got ten thousand people, I've got

868
00:46:54,880 --> 00:46:59,399
Speaker 4: fifty thousand people that continuously come and listen to my show.

869
00:47:00,040 --> 00:47:02,040
Speaker 4: When I tell them I'm having an in person event,

870
00:47:02,360 --> 00:47:05,919
Speaker 4: they want to spend additional money to support this business.

871
00:47:06,160 --> 00:47:10,120
Speaker 4: So in person events, I would feel like granted when

872
00:47:10,120 --> 00:47:13,120
Speaker 4: we talk about making money for in person events, especially

873
00:47:13,160 --> 00:47:15,920
Speaker 4: in some of the places our listeners are, which is

874
00:47:15,960 --> 00:47:20,040
Speaker 4: major metropolitan cities, it's hard enough to break even. But

875
00:47:21,160 --> 00:47:24,919
Speaker 4: I do like to think of podcasting as a long

876
00:47:25,040 --> 00:47:28,440
Speaker 4: term investment. So let's say you do an event and

877
00:47:28,480 --> 00:47:32,840
Speaker 4: you put two three thousand dollars into it. Prayerfully you

878
00:47:32,920 --> 00:47:36,440
Speaker 4: will have created such a community amongst yourselves that when

879
00:47:36,480 --> 00:47:40,160
Speaker 4: you get that fifty thousand, seventy thousand dollars deal from

880
00:47:40,200 --> 00:47:43,880
Speaker 4: whatever major platform wants to pick you up, those initial

881
00:47:43,920 --> 00:47:46,520
Speaker 4: fees are nominal at this point. They're minis school at

882
00:47:46,560 --> 00:47:50,200
Speaker 4: this point. But if you are looking to get some coins,

883
00:47:50,480 --> 00:47:53,399
Speaker 4: I recommend in person events and if you can have

884
00:47:53,440 --> 00:47:58,160
Speaker 4: the initial investment in merch, have merch at that event.

885
00:47:58,280 --> 00:48:02,680
Speaker 4: Have stickers, have posters, have something that your audience, your

886
00:48:02,680 --> 00:48:07,279
Speaker 4: community can once again grab onto to cement themselves in

887
00:48:07,320 --> 00:48:10,160
Speaker 4: your community so that they stay with you for the ride.

888
00:48:10,640 --> 00:48:14,600
Speaker 4: And most importantly, don't go broke on podcasting because in

889
00:48:14,640 --> 00:48:16,560
Speaker 4: the long term, you're going to need to take care

890
00:48:16,600 --> 00:48:19,520
Speaker 4: of yourself. This is a long game. So if you

891
00:48:19,719 --> 00:48:22,839
Speaker 4: blow ten fifteen and you're out in a situation where

892
00:48:22,840 --> 00:48:25,960
Speaker 4: you can no longer provide for yourself and your podcast,

893
00:48:26,239 --> 00:48:29,480
Speaker 4: you've done it wrong. I'm gonna completely echo that Freeda

894
00:48:29,719 --> 00:48:33,400
Speaker 4: and speaking from my own experiences like starting my own podcast.

895
00:48:33,560 --> 00:48:36,240
Speaker 4: I did in person event and I think it allowed

896
00:48:36,280 --> 00:48:40,880
Speaker 4: me to test how strong community is attracted to the

897
00:48:40,960 --> 00:48:42,919
Speaker 4: content that I'm putting out there. And so I think

898
00:48:42,960 --> 00:48:46,080
Speaker 4: that's you know, even if you have five or six episodes,

899
00:48:46,520 --> 00:48:49,239
Speaker 4: trying to do that and just seeing okay, is this

900
00:48:49,320 --> 00:48:51,840
Speaker 4: something that brings people out in real life? Because I

901
00:48:51,840 --> 00:48:56,000
Speaker 4: think that's something that sponsors are always looking for. I

902
00:48:56,040 --> 00:48:59,719
Speaker 4: also think the more you talk about the things that

903
00:48:59,800 --> 00:49:02,440
Speaker 4: you love on a show, there are going to be

904
00:49:02,760 --> 00:49:05,880
Speaker 4: companies are people that represent those things that are going

905
00:49:05,920 --> 00:49:08,640
Speaker 4: to be attracted to your show, And that's where it's

906
00:49:08,680 --> 00:49:11,880
Speaker 4: important to niche down and have a strong point of view.

907
00:49:12,480 --> 00:49:16,359
Speaker 4: If you're kind of a variety show, some companies don't

908
00:49:16,360 --> 00:49:18,360
Speaker 4: know where they fit in when it comes to aligning

909
00:49:18,400 --> 00:49:20,240
Speaker 4: with your show. But if you have a very strong

910
00:49:20,600 --> 00:49:25,200
Speaker 4: point of view, whether you're talking about sexual health or budgeting,

911
00:49:25,320 --> 00:49:28,719
Speaker 4: or you're talking about personal style, if you're able to

912
00:49:28,800 --> 00:49:32,200
Speaker 4: showcase that, then it'll be no problem to get any

913
00:49:32,239 --> 00:49:35,160
Speaker 4: type of company, whether it's a women's health company, or

914
00:49:35,200 --> 00:49:38,239
Speaker 4: if it's a budgeting app, or if it's a reselling app,

915
00:49:38,280 --> 00:49:40,520
Speaker 4: to say, you know what, this show is something that

916
00:49:40,560 --> 00:49:43,120
Speaker 4: we want to invest in because our audience is aligned.

917
00:49:43,160 --> 00:49:46,000
Speaker 4: So when you have such a strong audience and you

918
00:49:46,080 --> 00:49:48,360
Speaker 4: take those steps to figure out what is that audience

919
00:49:48,719 --> 00:49:50,839
Speaker 4: and what are the different ways in which they'll show up,

920
00:49:50,880 --> 00:49:55,239
Speaker 4: I think you'll start to see monetary value from your podcast.

921
00:49:55,800 --> 00:50:00,839
Speaker 4: So we've shared just a wealth of information here and

922
00:50:01,280 --> 00:50:03,400
Speaker 4: I know everyone's going to be wondering, how can I

923
00:50:03,480 --> 00:50:06,200
Speaker 4: keep up with this team of rock stars? How can

924
00:50:06,200 --> 00:50:09,360
Speaker 4: I tap in with therapy for black girls? So before

925
00:50:09,400 --> 00:50:12,080
Speaker 4: we go, how can we keep up with your work

926
00:50:12,080 --> 00:50:15,440
Speaker 4: and stay connected? What are your social media handles as

927
00:50:15,440 --> 00:50:18,319
Speaker 4: well as any website information you'd like to share.

928
00:50:18,239 --> 00:50:20,600
Speaker 5: So you can just keep up with me. I'm at

929
00:50:20,800 --> 00:50:25,200
Speaker 5: Essence of Zen like Essence of cin or you can

930
00:50:25,200 --> 00:50:29,480
Speaker 5: find me on like LinkedIn, maybe TikTok. I'm trying to

931
00:50:29,560 --> 00:50:32,560
Speaker 5: kind of social detoks a little bit. So right now

932
00:50:32,560 --> 00:50:36,360
Speaker 5: I'm mostly just active on Instagram and TikTok and LinkedIn.

933
00:50:36,760 --> 00:50:39,920
Speaker 4: Okay, So for me, I would love to direct people

934
00:50:40,000 --> 00:50:42,760
Speaker 4: to my LinkedIn so you can find me on LinkedIn

935
00:50:42,800 --> 00:50:51,680
Speaker 4: at Frieda Lucas. That's f Rdia Lucas l Ucas on LinkedIn.

936
00:50:51,880 --> 00:50:55,720
Speaker 4: I'm trying to share more as it relates to creating

937
00:50:55,760 --> 00:50:59,320
Speaker 4: in the podcasting space, share more insights on how people

938
00:50:59,360 --> 00:51:04,240
Speaker 4: can begin sharing their stories and also meet other podcasters

939
00:51:04,280 --> 00:51:07,680
Speaker 4: who believe in creating magical art that benefits the world

940
00:51:07,719 --> 00:51:10,920
Speaker 4: and foster's positivity. So please find me there.

941
00:51:11,200 --> 00:51:14,440
Speaker 1: And you can find me most often on Instagram. I

942
00:51:14,480 --> 00:51:18,800
Speaker 1: am at Hello doctor Joy both there and on threads.

943
00:51:19,600 --> 00:51:23,040
Speaker 3: You can find me on Instagram at E l l

944
00:51:23,200 --> 00:51:25,799
Speaker 3: I C E E l l I S and my

945
00:51:26,200 --> 00:51:29,320
Speaker 3: website is Elise Ellis dot com.

946
00:51:29,640 --> 00:51:32,000
Speaker 1: All right, thanks y'all, thank you so much for joining

947
00:51:32,000 --> 00:51:37,960
Speaker 1: me and having such a great conversation today. I'm so

948
00:51:38,080 --> 00:51:40,400
Speaker 1: glad Alise, Cindy and Freedom were able to join me

949
00:51:40,440 --> 00:51:43,760
Speaker 1: for this conversation, so learn more about the work they're doing.

950
00:51:44,080 --> 00:51:45,960
Speaker 1: Be sure to visit the show notes at Therapy for

951
00:51:46,040 --> 00:51:50,040
Speaker 1: Blackgirls dot com slash Session three forty four, and don't

952
00:51:50,040 --> 00:51:52,000
Speaker 1: forget to text two of your girls right now and

953
00:51:52,120 --> 00:51:55,359
Speaker 1: encourage them to check out the episode. If you're looking

954
00:51:55,400 --> 00:51:58,640
Speaker 1: for a therapist in your area, visit our therapist directory

955
00:51:58,719 --> 00:52:02,640
Speaker 1: at Therapy for Black Girls slash directory. If you're looking

956
00:52:02,640 --> 00:52:04,600
Speaker 1: for a support system to aid you in your New

957
00:52:04,640 --> 00:52:07,399
Speaker 1: year journey, join us in the Therapy for Black Girls

958
00:52:07,480 --> 00:52:10,520
Speaker 1: Sister Circle. It's our cozy corner of the Internet where

959
00:52:10,520 --> 00:52:15,120
Speaker 1: we celebrate support and practice vulnerability each week. This January,

960
00:52:15,120 --> 00:52:18,680
Speaker 1: we're setting the foundation to turn our resolutions into realities.

961
00:52:19,719 --> 00:52:22,960
Speaker 1: This episode was produced by Frieda Lucas, Alis Ellis and

962
00:52:23,080 --> 00:52:27,719
Speaker 1: Zaria Taylor. Editing was done by Dennis and Bradford. Thank

963
00:52:27,800 --> 00:52:30,200
Speaker 1: y'all so much for joining me again this week. I

964
00:52:30,280 --> 00:52:33,520
Speaker 1: look forward to continuing this conversation with you all real soon.

965
00:52:34,200 --> 00:52:34,879
Speaker 2: Take good care,