1 00:00:01,120 --> 00:00:04,320 Speaker 1: Welcome to you Stuff you Should Know from House Stuff 2 00:00:04,320 --> 00:00:12,640 Speaker 1: Works dot com. Hey, and welcome to the podcast. I'm 3 00:00:12,720 --> 00:00:18,279 Speaker 1: Josh Clark. There's Charles W. Chuckers Bryant, and there's Jerry W. 4 00:00:18,800 --> 00:00:22,880 Speaker 1: Jerre Rowland. Actually, Jerry has been canceled, okay, due to 5 00:00:22,920 --> 00:00:26,480 Speaker 1: low ratings. You know it's funny, is um. Jerry has 6 00:00:26,520 --> 00:00:29,479 Speaker 1: been portrayed on television and a TV show that was 7 00:00:29,520 --> 00:00:32,440 Speaker 1: canceled due to poor ratings. Poor ratings. That was our show. 8 00:00:32,560 --> 00:00:34,600 Speaker 1: That was our show. We had a television show once. 9 00:00:34,800 --> 00:00:37,840 Speaker 1: It was called Stuff you should Know. It was a 10 00:00:37,920 --> 00:00:42,960 Speaker 1: slightly fictionalized version of our life, our work life. We 11 00:00:43,040 --> 00:00:46,720 Speaker 1: made a sitcom. Yeah we did. It's pretty cool and 12 00:00:46,760 --> 00:00:48,080 Speaker 1: a lot of people loved it, and a lot of 13 00:00:48,080 --> 00:00:49,479 Speaker 1: people are like, what in the world did you do 14 00:00:49,520 --> 00:00:53,000 Speaker 1: it that way for? So that a lot it's like 15 00:00:53,080 --> 00:00:55,960 Speaker 1: basically ten and ten. Oh, yeah, you're referring to the 16 00:00:55,960 --> 00:00:59,680 Speaker 1: tony people who've seen that show. Yeah, actually we'll get 17 00:00:59,720 --> 00:01:02,400 Speaker 1: to that at all. But we um, we know a 18 00:01:02,440 --> 00:01:05,200 Speaker 1: little bit about how TV ratings work because of that, 19 00:01:05,920 --> 00:01:09,720 Speaker 1: and uh, in some ways I believe we're a victim 20 00:01:10,400 --> 00:01:17,479 Speaker 1: of the antiquated system that is the Nielsen TV ratings. Now, dude, 21 00:01:17,520 --> 00:01:21,759 Speaker 1: it's it's it's antiquated, it's changing. I do not disagree 22 00:01:21,800 --> 00:01:24,120 Speaker 1: with the antiquated part. What I do disagree with is 23 00:01:24,160 --> 00:01:26,320 Speaker 1: that had it been up to date, I think it 24 00:01:26,360 --> 00:01:29,000 Speaker 1: would have had zero impact on our success. I don't know, man, 25 00:01:29,280 --> 00:01:33,160 Speaker 1: I will say this to the people out there, what um. 26 00:01:33,200 --> 00:01:36,720 Speaker 1: What the network did was they looked only at one number, 27 00:01:36,959 --> 00:01:39,679 Speaker 1: which is the amount of people that sat down in 28 00:01:39,680 --> 00:01:43,160 Speaker 1: front of their television set on a Saturday night live 29 00:01:43,880 --> 00:01:47,520 Speaker 1: at ten pm to watch our show. They did not 30 00:01:47,600 --> 00:01:50,760 Speaker 1: count things that we'll talk about, like online streaming or 31 00:01:50,840 --> 00:01:55,080 Speaker 1: DVR um or anything like that, which is what makes 32 00:01:55,120 --> 00:01:58,760 Speaker 1: it antiquated. Because it's it's changing. Man. People aren't watching 33 00:01:58,800 --> 00:02:01,440 Speaker 1: TV like they used to. But they're basing a lot 34 00:02:01,480 --> 00:02:06,440 Speaker 1: of these uh decisions on a system that was designed 35 00:02:06,440 --> 00:02:09,800 Speaker 1: in the nineteen fifties. So let's go back, man. It 36 00:02:09,880 --> 00:02:13,720 Speaker 1: goes back even further than that, back in three the A. C. 37 00:02:13,919 --> 00:02:19,720 Speaker 1: Nielsen Company started. At the time, people who were broadcasting 38 00:02:19,840 --> 00:02:23,440 Speaker 1: radio wanted to know what people were listening to. So 39 00:02:23,480 --> 00:02:26,520 Speaker 1: there are a lot of companies that would telephone up 40 00:02:27,280 --> 00:02:30,720 Speaker 1: family at random and say, say, fella, what are you 41 00:02:30,800 --> 00:02:33,560 Speaker 1: listening to right now? On the old Victor Rola, the 42 00:02:33,600 --> 00:02:36,600 Speaker 1: Amazing adventure A. And uh, he'd say, hey, thanks a lot, 43 00:02:36,680 --> 00:02:39,400 Speaker 1: bub talk to you later, and they'd hang up a 44 00:02:39,680 --> 00:02:43,200 Speaker 1: nickel for your trouble, they wish, because we're talking depression 45 00:02:43,440 --> 00:02:48,160 Speaker 1: at this time. Um well not later on, they wished 46 00:02:48,160 --> 00:02:50,040 Speaker 1: the head a nickel. Here's a chicken for your pot. 47 00:02:51,520 --> 00:02:53,880 Speaker 1: That's a Hoover reference. Man, you don't get those two 48 00:02:53,880 --> 00:02:58,840 Speaker 1: often try to bust him out. So the Nielsen Company said, 49 00:02:58,919 --> 00:03:01,080 Speaker 1: that's all finding good. That's great that you guys are 50 00:03:01,080 --> 00:03:03,200 Speaker 1: figuring out what people are listening to, but we have 51 00:03:03,320 --> 00:03:07,680 Speaker 1: something even better because we are a technological powerhouse. And 52 00:03:07,720 --> 00:03:11,480 Speaker 1: what they did was they randomly picked some families around 53 00:03:11,520 --> 00:03:15,400 Speaker 1: America and said, say, can we put this cool recording 54 00:03:15,400 --> 00:03:18,720 Speaker 1: device in your home near your radio and it will 55 00:03:18,760 --> 00:03:21,400 Speaker 1: record what you're listening to at any given time, and 56 00:03:21,440 --> 00:03:23,640 Speaker 1: then we'll send technicians out to pick it up from 57 00:03:23,720 --> 00:03:26,680 Speaker 1: time to time to get the information off of it, 58 00:03:26,760 --> 00:03:29,000 Speaker 1: and then bring it back so we can keep recording it. 59 00:03:29,240 --> 00:03:33,440 Speaker 1: And family said sure, and the Nielsen Company's domination of 60 00:03:33,760 --> 00:03:39,440 Speaker 1: broadcast ratings was sealed. After that point, everybody from every 61 00:03:39,440 --> 00:03:43,120 Speaker 1: competitor they had was just peanuts compared to the Nielsen Company, 62 00:03:43,160 --> 00:03:46,640 Speaker 1: so much so that when you hear TV ratings, it's 63 00:03:46,640 --> 00:03:50,480 Speaker 1: synonymous with Nielsen ratings, very much like Kleenex and UH 64 00:03:50,840 --> 00:03:54,880 Speaker 1: facial tissue are one and the same same thing, thanks 65 00:03:54,920 --> 00:03:59,880 Speaker 1: to Nielsen's technological powerhouse. The irony of it, though, is 66 00:04:00,200 --> 00:04:03,320 Speaker 1: once they started installing those boxes in the twenties or thirties, 67 00:04:03,720 --> 00:04:06,720 Speaker 1: and then they moved on to television sets, the innovation, 68 00:04:07,000 --> 00:04:11,480 Speaker 1: I mean they innovated somewhat fundamentally principally, it remained the 69 00:04:11,520 --> 00:04:16,760 Speaker 1: same until a year or two ago. Yeah, and they're not, Um, 70 00:04:17,040 --> 00:04:21,719 Speaker 1: we'll get into all the hardware of the the hardware 71 00:04:21,720 --> 00:04:23,760 Speaker 1: side of how it works. But what they did in 72 00:04:23,839 --> 00:04:27,159 Speaker 1: n with send actual little diaries that you would fill 73 00:04:27,160 --> 00:04:31,719 Speaker 1: out and pencil and send back. And they still do 74 00:04:31,839 --> 00:04:34,720 Speaker 1: that today in two thousand fourteen, even though in two 75 00:04:34,760 --> 00:04:37,080 Speaker 1: thousand six they said they were going to stop. They 76 00:04:37,120 --> 00:04:39,120 Speaker 1: still send those little diaries. And you get a little 77 00:04:39,160 --> 00:04:42,800 Speaker 1: diary in the mail with five one dollar bills really 78 00:04:42,800 --> 00:04:46,359 Speaker 1: in the envelope for your troubles, and they look like 79 00:04:46,400 --> 00:04:50,520 Speaker 1: the modern nickel, Yeah exactly. And they rely on lazy, 80 00:04:50,560 --> 00:04:54,080 Speaker 1: dishonest people to fill out this card and mail it 81 00:04:54,120 --> 00:04:57,320 Speaker 1: back and then go spend that five dollars on a 82 00:04:57,360 --> 00:05:01,040 Speaker 1: on a grande a latte. It would have gotten a 83 00:05:01,080 --> 00:05:04,040 Speaker 1: lot more. Oh man, you could have bought a car. 84 00:05:04,560 --> 00:05:09,080 Speaker 1: But but that is the diary version. What UM and 85 00:05:09,080 --> 00:05:12,160 Speaker 1: and the networks and advertisers have never liked the diary version. 86 00:05:12,160 --> 00:05:15,279 Speaker 1: They still don't know. But it's what's called sweep sweek, 87 00:05:16,160 --> 00:05:18,000 Speaker 1: which is hard to say. That's right, and we'll get 88 00:05:18,000 --> 00:05:20,480 Speaker 1: it sweeps in a second. But um what they mainly 89 00:05:20,560 --> 00:05:25,160 Speaker 1: like to rely on are two different electronic hardware methods 90 00:05:25,400 --> 00:05:29,159 Speaker 1: UM the set meters as in TV set and people meters. 91 00:05:29,800 --> 00:05:34,240 Speaker 1: And right now they have by they plan to have 92 00:05:34,400 --> 00:05:38,640 Speaker 1: more than sixty TV set meters. And this is just 93 00:05:38,680 --> 00:05:41,559 Speaker 1: for the US and Canada, by the way, because everyone 94 00:05:41,600 --> 00:05:45,880 Speaker 1: else's TV is weird. Yeah, simon, do you ever watched 95 00:05:45,880 --> 00:05:47,920 Speaker 1: TV in different countries when you're traveling and stuff? Yes, 96 00:05:47,960 --> 00:05:50,440 Speaker 1: and it is so much fun. It is fun. But 97 00:05:50,520 --> 00:05:53,560 Speaker 1: after a while you're like, I really miss American TV. Yeah, 98 00:05:53,600 --> 00:05:55,360 Speaker 1: but I mean, if you're traveling abroad, you shouldn't be 99 00:05:55,360 --> 00:05:57,360 Speaker 1: watching a whole lot of TV. Exact, it's like late 100 00:05:57,440 --> 00:05:59,160 Speaker 1: night in the hotel. It's one of but it's one 101 00:05:59,200 --> 00:06:01,120 Speaker 1: of the great plus is as you're just like, I 102 00:06:01,120 --> 00:06:02,880 Speaker 1: don't feel like watching this, will go out and see 103 00:06:02,920 --> 00:06:05,760 Speaker 1: the site instead. Yeah. I think I was in Belgium 104 00:06:05,800 --> 00:06:08,280 Speaker 1: watching TV with my buddy Brett years and years ago, 105 00:06:08,520 --> 00:06:12,040 Speaker 1: and uh that was translated in English and subtitles and 106 00:06:12,880 --> 00:06:15,120 Speaker 1: one of the characters said something and I guess I 107 00:06:15,120 --> 00:06:17,160 Speaker 1: don't know if it was Flemish, and the other guy 108 00:06:17,240 --> 00:06:20,800 Speaker 1: just looked and said I and it said me too. 109 00:06:21,320 --> 00:06:23,599 Speaker 1: So we still say that today when we're responding me 110 00:06:23,640 --> 00:06:27,240 Speaker 1: to do each other, we'll go I all those years later. 111 00:06:27,800 --> 00:06:30,760 Speaker 1: So anyway, Um, the set, yeah, I said there was 112 00:06:32,720 --> 00:06:37,680 Speaker 1: in thirty one uh markets, TV markets, and then there 113 00:06:37,760 --> 00:06:45,120 Speaker 1: are about thirty five thousand, I believe. Now people meeters 114 00:06:45,880 --> 00:06:50,120 Speaker 1: in those homes, I'm sorry, in about twenty homes, and 115 00:06:50,120 --> 00:06:54,440 Speaker 1: those people meeters are more specific because you can have 116 00:06:54,520 --> 00:06:56,640 Speaker 1: three people meeters in one house. We want to see 117 00:06:56,640 --> 00:06:58,880 Speaker 1: what little Susie's watching, We want to see what her 118 00:06:58,920 --> 00:07:02,360 Speaker 1: brother Randy's watching, and they won't see what her dad 119 00:07:02,400 --> 00:07:06,360 Speaker 1: watches after everyone's gone to bed. Yeah, so each one 120 00:07:06,360 --> 00:07:07,960 Speaker 1: of them will have their own little people meter that 121 00:07:08,000 --> 00:07:10,240 Speaker 1: they'll turn on. And I always thought that these things 122 00:07:10,280 --> 00:07:14,120 Speaker 1: were connected to your television like your cable box and 123 00:07:14,160 --> 00:07:16,240 Speaker 1: it just kind of read the information, but they're actually 124 00:07:16,240 --> 00:07:20,480 Speaker 1: listening devices. Isn't that weird? Totally blew my mind. So basically, 125 00:07:20,840 --> 00:07:24,920 Speaker 1: the podcast the way that the way that Nielsen figures 126 00:07:24,920 --> 00:07:27,600 Speaker 1: out what TV show you're talking to is because they 127 00:07:27,640 --> 00:07:32,040 Speaker 1: have a device that's connected to the Internet that um 128 00:07:32,200 --> 00:07:36,640 Speaker 1: is eaves dropping on your TV. And they just in 129 00:07:36,720 --> 00:07:39,360 Speaker 1: two thousand and six finally got to the point where 130 00:07:39,360 --> 00:07:44,320 Speaker 1: they perfected this technology, and they have codes that broadcasters, 131 00:07:44,680 --> 00:07:47,840 Speaker 1: the networks and the local affiliates have to put in 132 00:07:47,880 --> 00:07:52,000 Speaker 1: to their audio stream, the audio video stream that the 133 00:07:52,040 --> 00:07:54,679 Speaker 1: audio stream is it just audio, yeah, but they're trying 134 00:07:54,680 --> 00:07:57,480 Speaker 1: to come up with the video version. So basically, there's 135 00:07:57,560 --> 00:08:00,480 Speaker 1: a a sound, there's a frequency that you can't hear. 136 00:08:00,640 --> 00:08:02,600 Speaker 1: I don't even think your dog can hear it, but 137 00:08:02,720 --> 00:08:06,320 Speaker 1: it comes through your TV and your Nielsen box can 138 00:08:06,360 --> 00:08:09,400 Speaker 1: hear it. And it's a it's basically an audio fingerprint 139 00:08:09,520 --> 00:08:13,840 Speaker 1: for a show. And when the Nielsen box here's that audio, 140 00:08:14,400 --> 00:08:16,440 Speaker 1: it can be like, oh, well, they're watching good Times 141 00:08:16,520 --> 00:08:20,360 Speaker 1: right now, that's funny. I was just thinking that Good Times, yeah, 142 00:08:20,400 --> 00:08:22,440 Speaker 1: and then I was like, no, let should say Three's 143 00:08:22,480 --> 00:08:25,840 Speaker 1: Company instead. It depends, and then he said good Times. 144 00:08:25,880 --> 00:08:27,960 Speaker 1: Although if you watch good Times long enough, there's an 145 00:08:27,960 --> 00:08:30,760 Speaker 1: episode of Three's Company coming on eventually on that channel. 146 00:08:30,920 --> 00:08:32,880 Speaker 1: That's I think good Times and maybe my favorite all 147 00:08:32,960 --> 00:08:36,240 Speaker 1: time theme song. That's a good one. Oh man, it's 148 00:08:36,280 --> 00:08:40,119 Speaker 1: so good, it's ridiculous. Did I tell you Henry Mancini 149 00:08:40,240 --> 00:08:44,800 Speaker 1: did the the What's Happening? Theme song? Yes? What episode 150 00:08:44,800 --> 00:08:47,920 Speaker 1: is that? In just a few ago it was number 151 00:08:48,000 --> 00:08:53,600 Speaker 1: stations because the sound that the shortwave thing. So uh, 152 00:08:53,920 --> 00:08:56,800 Speaker 1: That's how Nielsen has been figuring out what people are watching, 153 00:08:56,840 --> 00:09:03,400 Speaker 1: which is mind blowing. It's also if it's a little backwards, yeah, 154 00:09:03,520 --> 00:09:09,320 Speaker 1: it may be emblematic of a larger systematic resistance towards 155 00:09:10,040 --> 00:09:13,640 Speaker 1: technological improvement. Yeah. Or if it seems a little small 156 00:09:13,760 --> 00:09:17,079 Speaker 1: as far as the sample pool goes, Umi, it is. 157 00:09:17,200 --> 00:09:19,760 Speaker 1: But what they do is they extrapolate that number, just 158 00:09:19,920 --> 00:09:23,719 Speaker 1: like polsters do, and they say, well, this these are 159 00:09:23,760 --> 00:09:28,600 Speaker 1: average markets, these are average families. Um so if these 160 00:09:29,040 --> 00:09:32,880 Speaker 1: eventually sixty TV sets are watching this, we can pull 161 00:09:32,960 --> 00:09:36,520 Speaker 1: that out and and do some sort of They probably 162 00:09:36,520 --> 00:09:38,760 Speaker 1: do it on a chalkboard in a room. There's this 163 00:09:38,800 --> 00:09:41,640 Speaker 1: one guy who has the piece of chalk and the 164 00:09:41,679 --> 00:09:44,520 Speaker 1: extrapolate sets out and says, well, this is what America 165 00:09:44,640 --> 00:09:48,199 Speaker 1: is watching, which always has bugged me, especially when you 166 00:09:48,240 --> 00:09:50,400 Speaker 1: have a TV show that gets canceled. It is because 167 00:09:50,400 --> 00:09:53,280 Speaker 1: it all comes down to just how representative is your sample. 168 00:09:53,440 --> 00:09:57,640 Speaker 1: So there's six TV sets there, sixty by two thoften 169 00:09:58,960 --> 00:10:01,000 Speaker 1: right now in two thous in fourteen may have two 170 00:10:01,040 --> 00:10:03,520 Speaker 1: thousand fourteen. There are a hundred and sixteen point three 171 00:10:03,640 --> 00:10:06,520 Speaker 1: million TV set from the US. So this is a 172 00:10:06,640 --> 00:10:09,800 Speaker 1: very small sample size. But if the guy with the 173 00:10:09,880 --> 00:10:13,720 Speaker 1: chalk um Bert can can come up with a very 174 00:10:13,760 --> 00:10:17,440 Speaker 1: good representative portion of the US, Like there's this many 175 00:10:17,559 --> 00:10:25,559 Speaker 1: UM divorced Hispanic families, there's this many UM gay Asian households. 176 00:10:25,559 --> 00:10:28,640 Speaker 1: There's like this many you know, Mitt Romney voters, and 177 00:10:28,679 --> 00:10:31,319 Speaker 1: like they take all these guys and put them together 178 00:10:31,679 --> 00:10:36,120 Speaker 1: and it's a clear cross section of America. That's America, baby. 179 00:10:36,160 --> 00:10:41,559 Speaker 1: You should be able to extrapolate pretty pretty well from that. 180 00:10:41,559 --> 00:10:43,880 Speaker 1: That's true. It just all depends on how good their 181 00:10:43,920 --> 00:10:47,440 Speaker 1: statisticians are, that's right. And they do audits over the 182 00:10:47,520 --> 00:10:51,120 Speaker 1: years and quality checks of course, and compare ratings from 183 00:10:51,120 --> 00:10:54,319 Speaker 1: different samples. So it's not like they just said, yeah, 184 00:10:54,360 --> 00:10:56,920 Speaker 1: I saw we're doing it, although they sort of do that, 185 00:10:57,280 --> 00:10:59,760 Speaker 1: but they do they do quality checks of course. Yeah. 186 00:11:00,080 --> 00:11:02,520 Speaker 1: One of the problems is like there's been so few 187 00:11:02,600 --> 00:11:06,880 Speaker 1: challenges from outside competition that Nielsen can do whatever it wants, 188 00:11:07,400 --> 00:11:10,880 Speaker 1: and it's so powerful that it literally has the entire 189 00:11:10,960 --> 00:11:16,040 Speaker 1: television industry at its feet. It decides what rating a 190 00:11:16,160 --> 00:11:19,040 Speaker 1: TV show gets, and ultimately, the whole point to all 191 00:11:19,040 --> 00:11:22,360 Speaker 1: of this stuff, the TV ratings in general, is so 192 00:11:22,440 --> 00:11:28,240 Speaker 1: that networks and their local affiliates can set advertising rates 193 00:11:28,280 --> 00:11:33,680 Speaker 1: for advertisers. There's seventy eight billion dollars at stake. That's 194 00:11:33,720 --> 00:11:36,880 Speaker 1: the advertising spent in a year on television, and it 195 00:11:37,000 --> 00:11:41,040 Speaker 1: all comes down to what rating. Nielsen, with the representative 196 00:11:41,040 --> 00:11:45,160 Speaker 1: sample and their audio eavesdropping boxes and their five dollar 197 00:11:45,280 --> 00:11:50,559 Speaker 1: bills in a paper diary, decide that your TV show got. 198 00:11:50,920 --> 00:11:54,439 Speaker 1: That's right. That's the dirty little secret is that they 199 00:11:54,480 --> 00:11:57,120 Speaker 1: don't care how many people are watching that TV show. 200 00:11:57,240 --> 00:12:00,320 Speaker 1: They care about how many people are watching the commercials. Yeah, 201 00:12:00,320 --> 00:12:04,520 Speaker 1: that's really what they're looking at, and more specifically, what demographic, 202 00:12:04,559 --> 00:12:06,440 Speaker 1: which is why I don't think we mentioned why the 203 00:12:06,480 --> 00:12:09,480 Speaker 1: people meters are so valuable, because they want to get 204 00:12:09,520 --> 00:12:12,719 Speaker 1: that specific demo so they can show advertisers eighteen to 205 00:12:12,800 --> 00:12:14,439 Speaker 1: forty nine year olds, they spend a ton of money 206 00:12:14,720 --> 00:12:19,320 Speaker 1: and they're watching uh, they're watching Community, but no one 207 00:12:19,360 --> 00:12:22,560 Speaker 1: else is, so will cancel Community, which is kind of crazy, 208 00:12:22,600 --> 00:12:25,360 Speaker 1: as we'll see in a little a little while. Yeah, 209 00:12:25,360 --> 00:12:27,440 Speaker 1: but um, just quickly let me go over. I think 210 00:12:27,520 --> 00:12:29,559 Speaker 1: most people know this. But if you've got a half 211 00:12:29,600 --> 00:12:32,240 Speaker 1: hour TV show and um, you're gonna have twenty two 212 00:12:32,240 --> 00:12:35,520 Speaker 1: minutes of UH TV show, then you're gonna have eight 213 00:12:35,559 --> 00:12:38,800 Speaker 1: minutes of commercial. Six of those are national ads sold 214 00:12:38,800 --> 00:12:41,839 Speaker 1: by the network, and then your local affiliate. That's where 215 00:12:41,880 --> 00:12:46,040 Speaker 1: you're gonna get your awesome commercials. The Wolf two minutes 216 00:12:46,080 --> 00:12:48,840 Speaker 1: worth or crazy Eddie. I remember it was big up 217 00:12:48,880 --> 00:12:51,079 Speaker 1: in the Northeast and then so this is two thousand 218 00:12:51,080 --> 00:12:53,520 Speaker 1: and six. I couldn't find one recently, but back in 219 00:12:53,559 --> 00:12:56,760 Speaker 1: two thousand and six, you if you're buying a commercial 220 00:12:56,800 --> 00:13:00,440 Speaker 1: slot from a local affiliate, you're gonna pay about dollars 221 00:13:00,440 --> 00:13:03,679 Speaker 1: to two thousand dollars depending on This is during the daytime. 222 00:13:03,720 --> 00:13:06,720 Speaker 1: This isn't like three am, depending on what show. So 223 00:13:06,800 --> 00:13:09,120 Speaker 1: like back when Oprah was on, you could get a 224 00:13:09,160 --> 00:13:13,800 Speaker 1: thirty second spot for ninety bucks you could. Yeah, you 225 00:13:13,840 --> 00:13:16,040 Speaker 1: could also pay up to two thousand dollars for it, 226 00:13:16,320 --> 00:13:19,600 Speaker 1: and then apparently you're going to double that for um 227 00:13:19,640 --> 00:13:22,720 Speaker 1: a national ad for a thirty second spot during the day, 228 00:13:22,880 --> 00:13:27,320 Speaker 1: which isn't just not outlandish. Well that's how crazy Eddie. 229 00:13:27,320 --> 00:13:29,360 Speaker 1: I mean, yeah, or the wolf Man. They don't have 230 00:13:29,360 --> 00:13:32,160 Speaker 1: a ton of money. Although I don't know, the wolf 231 00:13:32,160 --> 00:13:34,680 Speaker 1: Man wore a lot of jewelry. For those of you 232 00:13:34,720 --> 00:13:37,559 Speaker 1: who don't know who the Wolfman is, we understand because 233 00:13:37,600 --> 00:13:41,480 Speaker 1: you probably didn't live in Atlanta. Yeah, I bet it 234 00:13:41,559 --> 00:13:44,320 Speaker 1: was Southeast I bet it was on like WTVS and stuff. 235 00:13:44,600 --> 00:13:47,720 Speaker 1: All you have to do is go type in Wolfman, Donna, 236 00:13:48,280 --> 00:13:51,800 Speaker 1: gallery furniture into the YouTube's and it will show you 237 00:13:51,880 --> 00:13:55,120 Speaker 1: some classic gallery furniture ads. Or just type in, hey, 238 00:13:55,160 --> 00:13:58,360 Speaker 1: ask for the Wolfman. No, ask for Donna. I don't 239 00:13:58,360 --> 00:14:01,319 Speaker 1: remember that part. What you don't remember Donna, his daughter 240 00:14:01,520 --> 00:14:06,240 Speaker 1: with the hair. The whole premise of the ad, wanted 241 00:14:06,240 --> 00:14:09,120 Speaker 1: you to come see him, and she'd say, Hey, ask 242 00:14:09,200 --> 00:14:12,040 Speaker 1: for the Wolfman. She'd go no, ask for Donna. She'd 243 00:14:12,040 --> 00:14:14,320 Speaker 1: always get his goat. All right, So let's take a 244 00:14:14,320 --> 00:14:17,000 Speaker 1: break here and then we'll talk about you mentioned Sweeps 245 00:14:17,040 --> 00:14:19,440 Speaker 1: Week and we'll talk about that right after this. Yeah, 246 00:14:19,520 --> 00:14:26,320 Speaker 1: we will, all right, sweeps Everyone's heard it. Um it 247 00:14:26,440 --> 00:14:29,480 Speaker 1: is a bit. Yeah, everyone hears about you know this 248 00:14:29,600 --> 00:14:32,000 Speaker 1: is sweeps Weeks. That's when well, well we'll tell you 249 00:14:32,080 --> 00:14:34,000 Speaker 1: what it is. This is the fact that the podcast 250 00:14:34,040 --> 00:14:37,560 Speaker 1: to me what sweets Week? Yeah, where it came from 251 00:14:37,600 --> 00:14:41,720 Speaker 1: and why it exists. Well, in when they started sending 252 00:14:41,720 --> 00:14:47,000 Speaker 1: out those TV diaries and uh, they made a geographic 253 00:14:47,040 --> 00:14:49,640 Speaker 1: sweep starting in the northeast, across the country from east 254 00:14:49,640 --> 00:14:53,960 Speaker 1: to west, and they collected the little booklets and those 255 00:14:54,000 --> 00:14:58,240 Speaker 1: were our first reportings of TV writings. So before they 256 00:14:58,240 --> 00:15:01,760 Speaker 1: had they had the eaves offing boxes that they were using. 257 00:15:01,800 --> 00:15:05,560 Speaker 1: But it was basically like, um, this this These are 258 00:15:06,280 --> 00:15:09,280 Speaker 1: I think maybe up the twenty thousand households at one 259 00:15:09,320 --> 00:15:13,320 Speaker 1: point in the major markets. There's the great thing about 260 00:15:13,360 --> 00:15:15,800 Speaker 1: the paper diaries is they could go into local markets, 261 00:15:15,840 --> 00:15:19,280 Speaker 1: smaller markets and find out not just what you know, 262 00:15:19,600 --> 00:15:22,000 Speaker 1: the people in New York or l A or Chicago 263 00:15:22,040 --> 00:15:25,080 Speaker 1: were watching, but what the people in you know, Santa 264 00:15:25,080 --> 00:15:29,160 Speaker 1: Fe were watching too, or you know, Fort Lauderdale. Those 265 00:15:29,200 --> 00:15:33,040 Speaker 1: are saying, how does it play in Santa Fe? Sheboygan 266 00:15:33,160 --> 00:15:37,480 Speaker 1: or something probably or Walla, Walla, I can't remember. It 267 00:15:37,480 --> 00:15:39,320 Speaker 1: may have been a movie thing too, but that there's 268 00:15:39,360 --> 00:15:41,560 Speaker 1: an industry saying, how does it play in the city. 269 00:15:41,760 --> 00:15:44,400 Speaker 1: It's got a rhyme because that's what matters, you know. 270 00:15:44,480 --> 00:15:46,200 Speaker 1: Of course New York, in l A and the major 271 00:15:46,240 --> 00:15:49,720 Speaker 1: markets are going to consume. Uh. They want to know 272 00:15:49,920 --> 00:15:52,840 Speaker 1: what your average household wants to see, right, And this 273 00:15:52,880 --> 00:15:56,600 Speaker 1: is this is the first time that anyone had ever 274 00:15:56,720 --> 00:16:01,480 Speaker 1: taken a really comprehensive snapshot of what America was watching 275 00:16:01,800 --> 00:16:04,240 Speaker 1: in a given week. And so they said, hey, this 276 00:16:04,320 --> 00:16:07,040 Speaker 1: worked really well. We're gonna start doing this every year. 277 00:16:07,240 --> 00:16:10,000 Speaker 1: We're gonna have what's now called a sweep Sweek and 278 00:16:10,040 --> 00:16:12,560 Speaker 1: it's going to be on this week. And so the 279 00:16:12,600 --> 00:16:15,120 Speaker 1: TV executive said, well, wait a minute, wait a minute, 280 00:16:15,480 --> 00:16:18,280 Speaker 1: sweep Sweek, this is what we're gonna start setting our 281 00:16:18,320 --> 00:16:21,520 Speaker 1: advertising rates against. And it's gonna be this week, and 282 00:16:21,640 --> 00:16:24,560 Speaker 1: I'm going to do the craziest stuff I can think 283 00:16:24,600 --> 00:16:28,480 Speaker 1: of to get ratings as as big and wide as 284 00:16:28,520 --> 00:16:32,080 Speaker 1: I possibly can grab on that week. And that is 285 00:16:32,120 --> 00:16:35,200 Speaker 1: where sweep Sweek came from. And we have seen some 286 00:16:35,280 --> 00:16:38,640 Speaker 1: pretty interesting things as a result of sweeps week. Yeah, 287 00:16:38,720 --> 00:16:42,359 Speaker 1: there's um a great tradition of stunt casting during sweeps week. 288 00:16:42,720 --> 00:16:44,800 Speaker 1: Justin Bieber will show up on c S. I. I 289 00:16:44,840 --> 00:16:46,520 Speaker 1: didn't see that one to do, and I don't watch 290 00:16:46,520 --> 00:16:48,240 Speaker 1: that show, and if I did, I would have punched 291 00:16:48,280 --> 00:16:52,200 Speaker 1: my TV if he showed up on it. Um, if 292 00:16:52,240 --> 00:16:54,840 Speaker 1: you're gonna shoot JR, You're gonna do it during sweep sweek. 293 00:16:54,960 --> 00:16:57,320 Speaker 1: Oh yeah. The late night talk shows are gonna load 294 00:16:57,400 --> 00:17:00,280 Speaker 1: up their their biggest A list guest during sweeps week. 295 00:17:00,560 --> 00:17:03,600 Speaker 1: E R did a live show. Yes, I've actually watched 296 00:17:03,600 --> 00:17:04,960 Speaker 1: that one, and I wasn't an e R fan. I 297 00:17:05,000 --> 00:17:06,720 Speaker 1: just wanted to see if they could pull it off. Right. 298 00:17:06,760 --> 00:17:09,640 Speaker 1: It's pretty cool. Ellen used to have a sitcom based 299 00:17:09,680 --> 00:17:12,520 Speaker 1: on her life and she came out on that show 300 00:17:13,119 --> 00:17:17,680 Speaker 1: during sweep Sweell. Yeah, that's right. And very famously, there 301 00:17:17,760 --> 00:17:22,560 Speaker 1: was a not one, not two, but thrice part Happy 302 00:17:22,680 --> 00:17:25,680 Speaker 1: Days where Fonzie jumps the shark on water skis that 303 00:17:25,800 --> 00:17:30,240 Speaker 1: sweep that happened during sweep sweek. Wow, that's a sweeps failure. Well, 304 00:17:30,280 --> 00:17:32,680 Speaker 1: I'll know if people watched it. Yeah. I don't guess 305 00:17:32,680 --> 00:17:35,680 Speaker 1: you can call it a failure because that's probably as iconic. Yeah, 306 00:17:35,680 --> 00:17:37,719 Speaker 1: it's part of the lexicon. Now do you remember an 307 00:17:37,800 --> 00:17:44,199 Speaker 1: Arrested development where Henry Winkler jumps over Shark Classic. Uh, 308 00:17:44,320 --> 00:17:50,520 Speaker 1: these days, sweep Sweek is actually sixteen weeks because they 309 00:17:50,520 --> 00:17:53,119 Speaker 1: have I don't know if but narrowed it down. They 310 00:17:53,119 --> 00:17:56,080 Speaker 1: broadened it out to four four week periods in November 311 00:17:56,119 --> 00:18:00,560 Speaker 1: of February, May and July, and they still old trot 312 00:18:00,600 --> 00:18:04,119 Speaker 1: out uh special things for sweeps but it's not it 313 00:18:04,160 --> 00:18:07,119 Speaker 1: definitely doesn't have the teeth that it used to because 314 00:18:07,200 --> 00:18:09,560 Speaker 1: the way that people consume media these days, which we're 315 00:18:09,560 --> 00:18:12,760 Speaker 1: gonna you know, start getting into, so not it doesn't 316 00:18:12,760 --> 00:18:14,560 Speaker 1: have the teeth that it used to. And and as 317 00:18:14,560 --> 00:18:17,720 Speaker 1: a result, um, a lot of networks have kind of stopped, 318 00:18:18,119 --> 00:18:20,280 Speaker 1: like you said, doing the stunt casting and that kind 319 00:18:20,280 --> 00:18:24,760 Speaker 1: of stuff. But it's still as a um um, it's 320 00:18:24,760 --> 00:18:29,160 Speaker 1: still basically holding broadcast TV hostage because that is still 321 00:18:29,400 --> 00:18:33,000 Speaker 1: what advertisers want to see, Well, what are your ratings 322 00:18:33,040 --> 00:18:35,480 Speaker 1: during sweeps Week? And that's what they set their ad 323 00:18:35,560 --> 00:18:39,160 Speaker 1: rates against. So the fact that there are these four 324 00:18:39,400 --> 00:18:44,399 Speaker 1: month long sweeps weeks um means that the broadcasters have 325 00:18:44,560 --> 00:18:48,600 Speaker 1: to follow the normal fall the summer broadcast model with 326 00:18:48,720 --> 00:18:55,000 Speaker 1: reruns in between. Yeah, and this is for for NBC, ABC, CBS, Fox, 327 00:18:55,040 --> 00:18:58,720 Speaker 1: like the major broadcast networks non cable networks, which is 328 00:18:58,920 --> 00:19:06,720 Speaker 1: a completely dying beast. Yeah, because they rely exclusively on advertising, 329 00:19:07,520 --> 00:19:11,000 Speaker 1: and cable has been eating their lunch because advertising has 330 00:19:11,040 --> 00:19:13,720 Speaker 1: been going down. It looks like it's already peaked. It's 331 00:19:13,720 --> 00:19:17,400 Speaker 1: still seventy eight million dollars billion billion. Yes, you're right, 332 00:19:17,800 --> 00:19:21,680 Speaker 1: but cable takes a huge substantial portion of that in advertising. 333 00:19:22,480 --> 00:19:25,560 Speaker 1: But then even when advertising rates go down, cable still 334 00:19:25,600 --> 00:19:30,280 Speaker 1: survives because cable makes money off of subscriber fees and 335 00:19:30,520 --> 00:19:33,639 Speaker 1: transmission fees to Yeah, exactly, which is why a cable 336 00:19:34,160 --> 00:19:37,560 Speaker 1: has a big leg up. And also they can um 337 00:19:37,640 --> 00:19:40,160 Speaker 1: they don't have a traditional television season. They can release 338 00:19:40,200 --> 00:19:44,160 Speaker 1: stuff all year long and you can binge watch it. Yeah, 339 00:19:44,200 --> 00:19:47,120 Speaker 1: which is happening. That's that's the new model. So, like 340 00:19:47,160 --> 00:19:49,920 Speaker 1: we said, for many years, um Nielsen was just kind 341 00:19:49,960 --> 00:19:53,879 Speaker 1: of as this one Wired article, the Nielsen family is 342 00:19:53,880 --> 00:19:57,280 Speaker 1: dead put it. It was in a torpor. And the 343 00:19:57,359 --> 00:20:01,720 Speaker 1: first thing that really per um, the first thing that 344 00:20:01,800 --> 00:20:07,679 Speaker 1: really roused um Nielsen was DVRs Because when DVRs came along, 345 00:20:08,000 --> 00:20:11,520 Speaker 1: the advertising industry was like, oh god, people can fast 346 00:20:11,560 --> 00:20:15,200 Speaker 1: forward through ads now like they've always dreamed of doing 347 00:20:15,240 --> 00:20:18,520 Speaker 1: exactly now they can, And it was the basically the 348 00:20:18,560 --> 00:20:22,639 Speaker 1: television apocalypse, and that didn't pan out because advertisers figured 349 00:20:22,680 --> 00:20:24,960 Speaker 1: out that, yeah, people can ever we can pass forward 350 00:20:25,040 --> 00:20:27,959 Speaker 1: two ads. But there's ways to still get your message 351 00:20:27,960 --> 00:20:31,000 Speaker 1: across at sixteen time speed. You can do things called 352 00:20:31,000 --> 00:20:34,000 Speaker 1: pop busters where you use the actors or the look 353 00:20:34,080 --> 00:20:36,320 Speaker 1: or the set of the TV show that you're advertising 354 00:20:36,359 --> 00:20:38,760 Speaker 1: within to make them think like the show just came 355 00:20:38,800 --> 00:20:41,000 Speaker 1: back on and you caught them. Because it's really an 356 00:20:41,000 --> 00:20:43,439 Speaker 1: ad um there's all sorts of stuff you can do, 357 00:20:43,480 --> 00:20:46,800 Speaker 1: so it hasn't been an advertising apocalypse. And as a result, 358 00:20:46,960 --> 00:20:49,600 Speaker 1: because DVRs are clearly clearly here to stay and have 359 00:20:49,760 --> 00:20:53,640 Speaker 1: been since you know, the early two thousands, um Nielsen 360 00:20:53,720 --> 00:20:56,040 Speaker 1: has had to kind of finally be like, Okay, we 361 00:20:56,080 --> 00:20:57,960 Speaker 1: need to innovate a little bit and figure out how 362 00:20:58,040 --> 00:21:03,160 Speaker 1: to include DVR because not everybody's sitting down at eight 363 00:21:03,160 --> 00:21:06,560 Speaker 1: o'clock on a Monday night and watching Murder. She wrote, 364 00:21:06,880 --> 00:21:09,639 Speaker 1: nobody is man. I watched a couple of episodes the 365 00:21:09,640 --> 00:21:13,320 Speaker 1: other night. I love that show. I've never seen one episode. 366 00:21:13,560 --> 00:21:17,480 Speaker 1: What I know, man, it is good? Is it's good? 367 00:21:18,640 --> 00:21:22,160 Speaker 1: Another thing too? Uh? Just the backtrack is I've noticed 368 00:21:22,240 --> 00:21:26,000 Speaker 1: lately is UM, you're on demand watching, which a lot 369 00:21:26,040 --> 00:21:30,040 Speaker 1: of cable companies. I'm a Comcast person by because I'm 370 00:21:30,080 --> 00:21:33,720 Speaker 1: forced to be. UM. A lot of the the on 371 00:21:33,840 --> 00:21:36,600 Speaker 1: demand shows now within the first like a couple of 372 00:21:36,600 --> 00:21:39,800 Speaker 1: weeks that they're available, you can't fast forward through. Oh yeah, 373 00:21:39,960 --> 00:21:42,320 Speaker 1: like you hit the fast forward button and a little 374 00:21:42,560 --> 00:21:46,040 Speaker 1: null sign comes up and says, sorry, you're gonna have 375 00:21:46,119 --> 00:21:52,280 Speaker 1: to sit through this. The DVR, I guess the fact 376 00:21:52,320 --> 00:21:56,639 Speaker 1: that the DVR is connected to the internet, yeah, and 377 00:21:56,840 --> 00:22:00,800 Speaker 1: is because it's getting show information that the actual show 378 00:22:00,960 --> 00:22:03,640 Speaker 1: is being recorded on your physical hard drive. I'm sure 379 00:22:03,640 --> 00:22:07,280 Speaker 1: there's cloud DVR recorders or whatever, but for the most part, 380 00:22:07,359 --> 00:22:10,880 Speaker 1: there's a hard drive that's recording shows onto your DVR. 381 00:22:11,119 --> 00:22:13,600 Speaker 1: And then the other capability is that it is connected 382 00:22:13,600 --> 00:22:15,800 Speaker 1: to the Internet, which is where it gets show information 383 00:22:15,800 --> 00:22:19,080 Speaker 1: and all that stuff to present to you. But the Internet, 384 00:22:19,280 --> 00:22:21,080 Speaker 1: as you may have figured out by now, is a 385 00:22:21,080 --> 00:22:24,679 Speaker 1: two way streak. Not only can information be downloaded to 386 00:22:24,760 --> 00:22:27,960 Speaker 1: your home, it can be uploaded and that includes your preferences. 387 00:22:28,440 --> 00:22:32,160 Speaker 1: How what shows you watch, how often you watch them 388 00:22:32,160 --> 00:22:34,119 Speaker 1: when you watch them, And so all of a sudden, 389 00:22:34,119 --> 00:22:38,040 Speaker 1: the DVR companies are like, hey, Nielsen's giving you guys, 390 00:22:38,080 --> 00:22:42,080 Speaker 1: like eight pm on NBC ratings. We've got all of 391 00:22:42,119 --> 00:22:45,040 Speaker 1: these other ratings that they're not taking into account that 392 00:22:45,160 --> 00:22:47,399 Speaker 1: you can get from us. Not only that, but they 393 00:22:47,440 --> 00:22:51,600 Speaker 1: can actually tell when you're pausing your TV because the 394 00:22:51,640 --> 00:22:56,280 Speaker 1: infamous nip slip hate even saying those words, uh, and 395 00:22:56,320 --> 00:22:59,119 Speaker 1: the two thousand four Super Bowl with Janet Jackson, they uh, 396 00:22:59,200 --> 00:23:03,480 Speaker 1: TiVo the people are DVR company, although the people still 397 00:23:03,560 --> 00:23:05,639 Speaker 1: use TVO. They probably do. I don't know. It's like 398 00:23:05,680 --> 00:23:07,720 Speaker 1: every local cable company has around d v R now 399 00:23:07,800 --> 00:23:10,679 Speaker 1: it seems like it. But um, they were able to 400 00:23:10,680 --> 00:23:13,800 Speaker 1: say that was the most replayed clip uh in the 401 00:23:13,880 --> 00:23:16,480 Speaker 1: history of TVO up into that point was people pausing 402 00:23:16,480 --> 00:23:20,439 Speaker 1: and rewinding. That's stupid, stupid stunt, right, But like you 403 00:23:20,440 --> 00:23:25,240 Speaker 1: were saying, they've now decided, um, but at least some 404 00:23:25,320 --> 00:23:29,440 Speaker 1: networks have decided they're gonna start counting. Um. What's called 405 00:23:29,720 --> 00:23:33,160 Speaker 1: the DVR I'm so better the DVR plus system, which 406 00:23:33,200 --> 00:23:37,159 Speaker 1: is DVR UM live plus Same Day. Yeah, that's the 407 00:23:37,240 --> 00:23:41,040 Speaker 1: Nielsen method. Live plus three days or Live plus three 408 00:23:41,359 --> 00:23:44,440 Speaker 1: and then Live plus seven, which is obviously Live plus 409 00:23:44,440 --> 00:23:46,240 Speaker 1: same days if you just watch it later that night. 410 00:23:46,880 --> 00:23:49,119 Speaker 1: Um plus three is three days within three days, and 411 00:23:49,160 --> 00:23:51,159 Speaker 1: then seven is within that week. And I'm staying like, 412 00:23:51,200 --> 00:23:56,080 Speaker 1: conflicting information out there. Seems like either they they now 413 00:23:56,200 --> 00:23:59,919 Speaker 1: have basically just Live plus Live plus three, which is 414 00:24:00,240 --> 00:24:03,680 Speaker 1: um like their main measurement. Well, what matters is what 415 00:24:03,760 --> 00:24:07,840 Speaker 1: the advertisers say is what we care about. Like, you 416 00:24:07,880 --> 00:24:10,280 Speaker 1: can have Live plus twenty, but if the advertisers are like, 417 00:24:10,440 --> 00:24:12,359 Speaker 1: we don't care about Live plus twenty, that doesn't do 418 00:24:12,400 --> 00:24:15,439 Speaker 1: anything for us exactly, It's true, but it sounds like 419 00:24:15,480 --> 00:24:18,159 Speaker 1: you're right. Like at one point they tried to say 420 00:24:18,200 --> 00:24:20,520 Speaker 1: that Live plus same Day is basically the same thing 421 00:24:20,640 --> 00:24:23,359 Speaker 1: Nielsen did and the advertising and they wanted to lump 422 00:24:23,359 --> 00:24:26,960 Speaker 1: it together with Live and and the advertisers like, no, 423 00:24:27,119 --> 00:24:30,160 Speaker 1: that's really not the same because of the fast forwarding thing. Yeah, 424 00:24:30,160 --> 00:24:32,920 Speaker 1: so let's at least separate these numbers out so we 425 00:24:32,960 --> 00:24:35,959 Speaker 1: can look at it all as individually. Yeah. Um, the 426 00:24:35,960 --> 00:24:39,159 Speaker 1: thing is is the people who are watching TV, you know, 427 00:24:39,280 --> 00:24:43,399 Speaker 1: I EU and I UM, we don't care what the 428 00:24:43,400 --> 00:24:45,919 Speaker 1: advertisers think. And they basically just need to keep up 429 00:24:45,920 --> 00:24:49,840 Speaker 1: with our viewing habits, which are changing radically. Yeah, the 430 00:24:49,960 --> 00:24:55,080 Speaker 1: broadcast networks have lost seventeen percent of the most coveted 431 00:24:55,080 --> 00:24:59,119 Speaker 1: demographic eighteen to forty nine year olds between two thousand 432 00:24:59,119 --> 00:25:04,120 Speaker 1: and twelve and two thousand just gone. Part of that 433 00:25:04,240 --> 00:25:07,959 Speaker 1: is because the networks put out terrible, terrible stuff, although 434 00:25:08,200 --> 00:25:12,280 Speaker 1: so did the cable networks these days too. But another 435 00:25:12,320 --> 00:25:15,280 Speaker 1: part of it is because broadcast is stuck in this 436 00:25:15,600 --> 00:25:21,639 Speaker 1: sweep weeks sweeps week um certain time and on a 437 00:25:21,720 --> 00:25:26,399 Speaker 1: certain day format that has been in forever since the fifties, 438 00:25:26,960 --> 00:25:30,920 Speaker 1: and they're being basically held hostage by Nielsen's ratings. So 439 00:25:31,880 --> 00:25:35,919 Speaker 1: there's been a real push to advance technologically and to 440 00:25:36,000 --> 00:25:40,600 Speaker 1: start taking into account these other myriad ways that people 441 00:25:40,640 --> 00:25:45,239 Speaker 1: consume television and uh, getting a clear picture of what 442 00:25:45,280 --> 00:25:47,920 Speaker 1: an audience is doing, and the fact that it's now 443 00:25:48,080 --> 00:25:52,159 Speaker 1: computer based and we have ways of tracking computers. Really, 444 00:25:52,600 --> 00:25:56,560 Speaker 1: broadcasters are as excited as ever and we just have 445 00:25:56,600 --> 00:25:57,919 Speaker 1: to figure out how to do it. And we'll talk 446 00:25:57,960 --> 00:25:59,600 Speaker 1: about how they're trying to figure out how to do 447 00:25:59,640 --> 00:26:07,160 Speaker 1: it right after this, Chuck. Yeah, we love squares space 448 00:26:07,240 --> 00:26:09,640 Speaker 1: dot com, don't we. Yeah, Because if you're in need 449 00:26:09,640 --> 00:26:12,080 Speaker 1: of a website and you're just a regular shamo and 450 00:26:12,119 --> 00:26:15,120 Speaker 1: not a like a programmer, there's really no easier, better 451 00:26:15,160 --> 00:26:18,280 Speaker 1: way to do it, that's right. Because squarespace uses Dragon 452 00:26:18,359 --> 00:26:21,639 Speaker 1: Drop intuitive building of websites. Yeah, you don't have to 453 00:26:21,680 --> 00:26:24,560 Speaker 1: know how to use code. No, and if you get confused, 454 00:26:24,640 --> 00:26:28,959 Speaker 1: even though it's intuitive, they have great customer support, email support, 455 00:26:29,119 --> 00:26:33,040 Speaker 1: live chat. I think you know what that means. Yeah, 456 00:26:33,040 --> 00:26:35,439 Speaker 1: it means all the time, all the time. Plus, squares 457 00:26:35,440 --> 00:26:39,240 Speaker 1: space is very design centric. They produce beautiful, clean designs 458 00:26:39,320 --> 00:26:41,840 Speaker 1: and your content becomes the focus of your website, which 459 00:26:41,880 --> 00:26:43,560 Speaker 1: is what you're after. Yeah, and if you want to 460 00:26:43,600 --> 00:26:45,879 Speaker 1: sell stuff, all the plans have commerce options, which is 461 00:26:45,880 --> 00:26:48,879 Speaker 1: really cool. You can host an entire store or accept 462 00:26:48,920 --> 00:26:51,760 Speaker 1: donations for your personal blog. Plus, your website looks good 463 00:26:51,760 --> 00:26:55,399 Speaker 1: on every device from your laptops, your tablet, your mobile phone. 464 00:26:55,720 --> 00:26:58,240 Speaker 1: And get this. You can find all this out for 465 00:26:58,280 --> 00:27:02,040 Speaker 1: yourself firsthand risk for that's right, making squarespace and all 466 00:27:02,080 --> 00:27:03,679 Speaker 1: in one solution. All you have to do is go 467 00:27:03,720 --> 00:27:08,000 Speaker 1: to www dot square space dot com, slash stuff. That's 468 00:27:08,000 --> 00:27:10,639 Speaker 1: our promo code, and you're gonna get a fourteen day trial, 469 00:27:11,040 --> 00:27:13,520 Speaker 1: no credit card is gonna be necessary here and if 470 00:27:13,560 --> 00:27:16,080 Speaker 1: you like the product, it costs low as eight bucks 471 00:27:16,080 --> 00:27:18,800 Speaker 1: a month, including a free domain name if you sign 472 00:27:18,880 --> 00:27:21,000 Speaker 1: up for a year. That's right, So everybody go use 473 00:27:21,040 --> 00:27:23,600 Speaker 1: the offer code s t u f F and get 474 00:27:23,640 --> 00:27:26,880 Speaker 1: temper sign off of your first purchase. That's squarespace, dot 475 00:27:26,880 --> 00:27:36,000 Speaker 1: com slash stuff offer code stuff. Well, one thing before 476 00:27:36,000 --> 00:27:39,040 Speaker 1: we get to the internet, um that we haven't mentioned 477 00:27:39,119 --> 00:27:43,119 Speaker 1: yet is you might hear in UH TV parlance the 478 00:27:43,160 --> 00:27:46,560 Speaker 1: word share as opposed to rating. Uh. And what that 479 00:27:46,720 --> 00:27:50,119 Speaker 1: is is is a share is how many people are 480 00:27:50,160 --> 00:27:54,880 Speaker 1: watching a certain TV show that are actually watching TV. UM. 481 00:27:54,880 --> 00:27:56,679 Speaker 1: A rating is just how many people are watching it, 482 00:27:57,080 --> 00:27:59,600 Speaker 1: But the share is how many people what share of 483 00:27:59,680 --> 00:28:03,440 Speaker 1: people are watching a show that are watching something other 484 00:28:03,480 --> 00:28:05,880 Speaker 1: people like? If your TV is off, it doesn't count. 485 00:28:05,960 --> 00:28:08,160 Speaker 1: Know that your share numbers always gonna be higher. Yeah 486 00:28:08,200 --> 00:28:11,240 Speaker 1: it is. But the rating is the the number of 487 00:28:11,240 --> 00:28:14,480 Speaker 1: people watching it compared to the entire population of America, 488 00:28:14,640 --> 00:28:18,399 Speaker 1: right exactly for Canada. Yeah, I keep forgeting about Canada. 489 00:28:18,760 --> 00:28:22,480 Speaker 1: They steal our shows. UM. So now we're onto the 490 00:28:22,760 --> 00:28:26,520 Speaker 1: the newest development. Um DVRs kind of threw a wrench 491 00:28:26,560 --> 00:28:28,840 Speaker 1: in the plans, but they're trying to take those into 492 00:28:28,880 --> 00:28:31,359 Speaker 1: account and they've they've been pretty successful, it seems like 493 00:28:31,359 --> 00:28:33,320 Speaker 1: with that. Yeah, once they settle on what they all 494 00:28:33,359 --> 00:28:38,040 Speaker 1: agree is a valid thing measurement, Yeah, valid measurement. Um. 495 00:28:38,080 --> 00:28:40,880 Speaker 1: But now, of course, people are consuming TV online more 496 00:28:40,920 --> 00:28:45,680 Speaker 1: than ever, on their laptops, on their tablets, their mobile devices. 497 00:28:45,720 --> 00:28:47,920 Speaker 1: Can throw out some figures for you real quick, Chuck, 498 00:28:48,040 --> 00:28:51,680 Speaker 1: Please consider this A hundred and sixteen million television sets 499 00:28:51,720 --> 00:28:57,400 Speaker 1: in the United States. There's a hundred and thirteen million tablets, Yeah, 500 00:28:57,440 --> 00:29:01,640 Speaker 1: a hundred and sixty six million smartphones, and two hundred 501 00:29:01,720 --> 00:29:06,800 Speaker 1: and forty three million Internet connected computers, double the amount 502 00:29:06,920 --> 00:29:11,320 Speaker 1: of televisions in the US. And people are watching stuff 503 00:29:11,400 --> 00:29:14,440 Speaker 1: whenever they want, however they want on this and as 504 00:29:14,480 --> 00:29:17,240 Speaker 1: it stands right now, Nielsen is still trying to figure 505 00:29:17,240 --> 00:29:21,320 Speaker 1: out how the heck they can most effectively track these people. Yeah, well, 506 00:29:21,360 --> 00:29:24,480 Speaker 1: this is the the first year, uh, this fall TV 507 00:29:24,560 --> 00:29:28,240 Speaker 1: season will be the very first year that uh, they're 508 00:29:28,240 --> 00:29:34,959 Speaker 1: gonna supposedly have a across the board measurement system with 509 00:29:35,040 --> 00:29:38,560 Speaker 1: TV ratings that will include viewership on everything including your 510 00:29:38,600 --> 00:29:41,360 Speaker 1: mobile device. And it's forced some innovation too, because the 511 00:29:41,720 --> 00:29:44,680 Speaker 1: Nielsen can't just say, oh, well, we'll add like an 512 00:29:44,720 --> 00:29:48,040 Speaker 1: eavesdropper onto your tablet or your smartphone because it will 513 00:29:48,120 --> 00:29:50,560 Speaker 1: drain your battery. Yeah, what it will probably be is 514 00:29:50,600 --> 00:29:53,240 Speaker 1: a is a third party app or piece of software. 515 00:29:53,760 --> 00:29:55,080 Speaker 1: And it makes sense. It seems like it would be 516 00:29:55,120 --> 00:29:58,560 Speaker 1: easier than ever to track watching habits in the near future. Okay, 517 00:29:58,640 --> 00:30:01,920 Speaker 1: it is. If your Google, if you're Nielsen, and you've 518 00:30:01,960 --> 00:30:04,320 Speaker 1: been basically caught off guard by this since you know, 519 00:30:04,400 --> 00:30:06,880 Speaker 1: you maybe started thinking about this in two thousand and eleven, 520 00:30:07,440 --> 00:30:12,680 Speaker 1: then you're in deep trouble. There's a very very effective 521 00:30:12,720 --> 00:30:17,040 Speaker 1: way of tracking computer use, Chuck, and it's called cookies. 522 00:30:17,520 --> 00:30:20,480 Speaker 1: And cookies have been around forever and they've gotten to 523 00:30:20,480 --> 00:30:24,360 Speaker 1: the point now where they can plant cookies on your tablet, 524 00:30:24,400 --> 00:30:28,280 Speaker 1: your smartphone, your computer. However, you have all these things 525 00:30:28,320 --> 00:30:31,400 Speaker 1: you use, and after a while, just from paying attention 526 00:30:31,440 --> 00:30:35,280 Speaker 1: to the data they they they're the algorithm will basically say, 527 00:30:35,320 --> 00:30:38,360 Speaker 1: I think these three cookies over here are the same person, 528 00:30:38,680 --> 00:30:40,800 Speaker 1: and they'll put them together and all of a sudden, 529 00:30:40,920 --> 00:30:43,600 Speaker 1: what was once three users is now one and the 530 00:30:43,680 --> 00:30:48,000 Speaker 1: picture is that much clear of who Binge watched Season 531 00:30:48,040 --> 00:30:53,680 Speaker 1: two of True Blood this week. You know. So there's 532 00:30:53,680 --> 00:30:56,120 Speaker 1: cookies out there and they've been around for a while, 533 00:30:56,200 --> 00:30:58,800 Speaker 1: and they're very easy to get and very easy to use. 534 00:30:59,160 --> 00:31:01,800 Speaker 1: And this is what New Wilson's up against. Yeah, and 535 00:31:01,840 --> 00:31:05,200 Speaker 1: you may be saying yourself, well, who cares how people 536 00:31:05,200 --> 00:31:08,120 Speaker 1: are watching it if it's online or on TV. But 537 00:31:08,200 --> 00:31:12,680 Speaker 1: what matters is advertisers. Uh. If you've noticed if you 538 00:31:12,720 --> 00:31:16,240 Speaker 1: watch shows online, like with Hulu or something, they're different commercials. 539 00:31:16,680 --> 00:31:19,760 Speaker 1: You're not seeing the same stuff. And they still can't 540 00:31:19,760 --> 00:31:25,680 Speaker 1: even decide now what to count because they don't want to. Uh. 541 00:31:25,720 --> 00:31:28,000 Speaker 1: You know, if if Brad Pitt does a pepsi commercial, 542 00:31:28,480 --> 00:31:30,440 Speaker 1: he probably has it in his contract. Well, this can 543 00:31:30,480 --> 00:31:34,840 Speaker 1: only run on on network on air TV in Thailand. 544 00:31:35,480 --> 00:31:38,160 Speaker 1: Don't don't show me on Hulu. I don't want my 545 00:31:38,160 --> 00:31:40,719 Speaker 1: commercial running online. If I show up in South Korea, 546 00:31:40,800 --> 00:31:43,479 Speaker 1: you owe me ten million dollars. That's right. So they 547 00:31:43,480 --> 00:31:45,920 Speaker 1: have a lot of control on how their images are seen. 548 00:31:46,920 --> 00:31:50,560 Speaker 1: Or maybe they maybe there's an awesome commercial that licensed, 549 00:31:51,160 --> 00:31:54,880 Speaker 1: Um the who's won't get fooled again, it's only licensed 550 00:31:54,880 --> 00:31:58,160 Speaker 1: for television. They can't show that same commercial online, so 551 00:31:58,200 --> 00:32:02,160 Speaker 1: you're gonna have to show what some advertisers or or 552 00:32:02,560 --> 00:32:07,479 Speaker 1: shows or networks might consider uh substandard ad, so they 553 00:32:07,480 --> 00:32:09,959 Speaker 1: don't want to count that as a view. Yeah, and 554 00:32:10,000 --> 00:32:12,600 Speaker 1: the same applies to TV shows to there there might 555 00:32:12,640 --> 00:32:15,640 Speaker 1: be actors, writers that are just for on air and 556 00:32:15,720 --> 00:32:19,760 Speaker 1: not for video distribution or um, just like with the ads. 557 00:32:19,800 --> 00:32:23,400 Speaker 1: So it seems to me like the the there's it's 558 00:32:23,440 --> 00:32:25,680 Speaker 1: not just Nielsen's up against this. The networks are still 559 00:32:25,680 --> 00:32:28,520 Speaker 1: trying to figure out things like TV everywhere, Like they 560 00:32:28,560 --> 00:32:31,280 Speaker 1: want you to be able to watch TV everywhere you 561 00:32:31,320 --> 00:32:34,040 Speaker 1: are at all times, because then they can serve you 562 00:32:34,120 --> 00:32:36,880 Speaker 1: ads everywhere at all times and they can charge for 563 00:32:36,920 --> 00:32:40,120 Speaker 1: those kind of things. But they can't say how to 564 00:32:40,200 --> 00:32:44,000 Speaker 1: track this yet one and not everything's cleared for all 565 00:32:44,120 --> 00:32:47,440 Speaker 1: forms of media to the other problem with online viewing 566 00:32:47,600 --> 00:32:50,840 Speaker 1: is that they don't have that all important demographic detail 567 00:32:51,800 --> 00:32:54,760 Speaker 1: okay again though or they could though if they start 568 00:32:54,880 --> 00:32:58,000 Speaker 1: using cookies, then they've got it right there. They that 569 00:32:58,120 --> 00:33:02,280 Speaker 1: this is what advertisers are salvating over, like hyper targeted ads. 570 00:33:02,760 --> 00:33:04,840 Speaker 1: So like imagine if you and I are watching the 571 00:33:04,920 --> 00:33:08,440 Speaker 1: same like classic episode a Saturday Night Live and I'm 572 00:33:08,440 --> 00:33:10,920 Speaker 1: watching on my computer, you're watching on your computer. We're 573 00:33:10,920 --> 00:33:12,800 Speaker 1: sitting right next to each other. We pressed play at 574 00:33:12,880 --> 00:33:15,160 Speaker 1: the same time, the ad break gets to the same 575 00:33:15,200 --> 00:33:17,840 Speaker 1: spot at the same time, and then boom, two different 576 00:33:17,840 --> 00:33:20,120 Speaker 1: ads come up. Yeah, I get Team because I'm in 577 00:33:20,160 --> 00:33:23,840 Speaker 1: my forties. You get a Ferrari ad because you're five 578 00:33:23,920 --> 00:33:27,000 Speaker 1: or six years young. Exactly, That's exactly what would happen to. 579 00:33:27,400 --> 00:33:30,400 Speaker 1: So this is what advertisers want, like that level of targeted. 580 00:33:30,720 --> 00:33:34,440 Speaker 1: But the Nielsen Company is still dominating. If they can 581 00:33:34,480 --> 00:33:37,440 Speaker 1: catch up, the Nielsen Company will be around for another 582 00:33:37,480 --> 00:33:41,520 Speaker 1: fifty hundred years. But again, they're up against cookie tracking 583 00:33:41,600 --> 00:33:43,640 Speaker 1: right now. And if somebody can come along and be like, 584 00:33:43,880 --> 00:33:46,200 Speaker 1: hey man, we've got all of your second screen data 585 00:33:46,320 --> 00:33:50,240 Speaker 1: you could ever want, then again Nielsen is in big trouble. 586 00:33:50,400 --> 00:33:52,080 Speaker 1: Well there, our company is trying to do that. There's 587 00:33:52,080 --> 00:33:55,880 Speaker 1: one called calm Score that says they can offer a 588 00:33:55,920 --> 00:33:59,880 Speaker 1: single metric that it shows who's watching television across a 589 00:34:00,120 --> 00:34:05,600 Speaker 1: single platform. You can think of time shifted, on demand, streaming, live, 590 00:34:06,200 --> 00:34:09,760 Speaker 1: whatever calm scores is, they can do it. Uh. NBC 591 00:34:09,920 --> 00:34:12,800 Speaker 1: has signed up with them and they haven't dropped Nielsen. 592 00:34:12,840 --> 00:34:14,319 Speaker 1: You know, they're just spending more money to try and 593 00:34:14,360 --> 00:34:18,040 Speaker 1: get better tracking. Uh. There's another company. They did that 594 00:34:18,080 --> 00:34:20,759 Speaker 1: in the two thousand fourteen Socy Olympics, right was at 595 00:34:20,800 --> 00:34:22,680 Speaker 1: the trial. Yeah, I think that's when they rolled it out. 596 00:34:22,680 --> 00:34:25,719 Speaker 1: Supposedly was super successful. Yeah, that's what they said. Um. 597 00:34:25,800 --> 00:34:28,920 Speaker 1: And then there's another one called ring Track that uh. 598 00:34:29,840 --> 00:34:34,080 Speaker 1: They their origins were just a video cassette distributor, but 599 00:34:34,239 --> 00:34:37,920 Speaker 1: they realized that that was going nowhere in two thousand 600 00:34:37,960 --> 00:34:43,120 Speaker 1: fourteen even worse. Yeah, they diversified into TV ratings and 601 00:34:43,239 --> 00:34:47,040 Speaker 1: they use cable set top boxes and right now have 602 00:34:47,120 --> 00:34:50,359 Speaker 1: deals with seventy networks and three D TV stations and 603 00:34:50,440 --> 00:34:55,120 Speaker 1: basically the competition. David Poltrak, he's a chief research officer 604 00:34:55,200 --> 00:34:59,239 Speaker 1: for CBS Corporation, said that it's the competition on the 605 00:34:59,239 --> 00:35:02,279 Speaker 1: research front is the most intense it's ever been and 606 00:35:02,560 --> 00:35:06,520 Speaker 1: pretty exciting time. Yeah. And Nielsen actually those um FTC 607 00:35:07,440 --> 00:35:10,840 Speaker 1: antitrust settlement where I think the way I understand it 608 00:35:10,880 --> 00:35:16,440 Speaker 1: is that Nielsen was using uh, they they acquired a 609 00:35:16,440 --> 00:35:20,480 Speaker 1: company called Arbitron, which is a specialist in radio and 610 00:35:20,840 --> 00:35:23,160 Speaker 1: out of home measurement, and I think there was an 611 00:35:23,160 --> 00:35:25,760 Speaker 1: antitrust suit saying like you can't be the only people 612 00:35:25,840 --> 00:35:29,920 Speaker 1: using this. So they've now licensed that out. Uh, we're forced, 613 00:35:29,920 --> 00:35:32,319 Speaker 1: I think, to license it out to Calm Score, who 614 00:35:32,360 --> 00:35:38,600 Speaker 1: is now using that portable people meter, not purple people eaters. 615 00:35:39,520 --> 00:35:42,000 Speaker 1: And I think I'm understanding that correctly. But the long 616 00:35:42,040 --> 00:35:44,879 Speaker 1: and the short of it is, unless they get this right, 617 00:35:44,960 --> 00:35:49,319 Speaker 1: they think they're missing out on as much as of 618 00:35:49,400 --> 00:35:53,239 Speaker 1: TV viewing is going unaccounted for at this point. So 619 00:35:53,280 --> 00:35:55,280 Speaker 1: if you like you're a network or something like that, 620 00:35:55,280 --> 00:35:59,120 Speaker 1: that's ad revenue, right, that's an ad rate hike that 621 00:35:59,320 --> 00:36:03,000 Speaker 1: you aren't it. If you're an advertiser, that's like a 622 00:36:03,000 --> 00:36:05,920 Speaker 1: whole like ghost group that you may or may not 623 00:36:06,000 --> 00:36:10,239 Speaker 1: be getting your product in front of. But like you 624 00:36:10,280 --> 00:36:13,920 Speaker 1: can't say either way, Um, there's yeah, having ten or 625 00:36:13,920 --> 00:36:16,960 Speaker 1: fifercent of the advertising or viewing audience on accounting for 626 00:36:17,000 --> 00:36:21,360 Speaker 1: it is not acceptable to me. Not in modern America, buddy. 627 00:36:21,480 --> 00:36:23,160 Speaker 1: This is what I think is gonna happen. I think 628 00:36:23,160 --> 00:36:26,960 Speaker 1: they're gonna get their their jazz together UM and be 629 00:36:27,040 --> 00:36:30,239 Speaker 1: able to track who watches a show down to a 630 00:36:32,120 --> 00:36:37,799 Speaker 1: UM and the people who make the shows will sell 631 00:36:37,840 --> 00:36:41,840 Speaker 1: a package to an advertiser, and the advertiser spot runs 632 00:36:41,880 --> 00:36:45,160 Speaker 1: in that show no matter where it's consumed. So it's 633 00:36:45,160 --> 00:36:48,200 Speaker 1: like a three sixty deal. Basically, like this show is 634 00:36:48,239 --> 00:36:51,160 Speaker 1: going to be broadcast live or broadcast on on the NEPs, 635 00:36:51,360 --> 00:36:54,239 Speaker 1: it's going to be up on our player, you're gonna 636 00:36:54,239 --> 00:36:55,839 Speaker 1: be able to watch it on tablet. But in all 637 00:36:55,960 --> 00:36:59,960 Speaker 1: these it's going to be when you buy an ad spot, 638 00:37:00,120 --> 00:37:02,839 Speaker 1: it goes with the show, no matter where the show goes. 639 00:37:03,680 --> 00:37:07,880 Speaker 1: I could. And then there's another happy aspect of tracking viewing, 640 00:37:08,360 --> 00:37:12,080 Speaker 1: like down to this granular detail, your shows are more 641 00:37:12,160 --> 00:37:15,279 Speaker 1: likely to be saved. Our show, again, I say, would 642 00:37:15,320 --> 00:37:17,640 Speaker 1: not have been helped by any of this. But the 643 00:37:17,640 --> 00:37:21,759 Speaker 1: whole reason community was online are still on air. It 644 00:37:21,880 --> 00:37:25,480 Speaker 1: was because the NBC was smart enough to be like, oh, 645 00:37:25,480 --> 00:37:28,640 Speaker 1: well wait a minute, Like, yeah, it's ratings are abysmal 646 00:37:29,560 --> 00:37:33,560 Speaker 1: traditionally speaking, but on Twitter it actually trends. It's like 647 00:37:33,600 --> 00:37:37,759 Speaker 1: a worldwide trend that's valuable, and they figured out that 648 00:37:37,800 --> 00:37:40,120 Speaker 1: this is this is something you have to take into account. 649 00:37:40,440 --> 00:37:43,440 Speaker 1: Nielsen has as well. They launched a partnership with Twitter, 650 00:37:43,920 --> 00:37:46,840 Speaker 1: who in turn bought like a basically a TV trend 651 00:37:46,880 --> 00:37:50,760 Speaker 1: tracking service. So now Nielsen's going to start taking Twitter 652 00:37:50,800 --> 00:37:53,520 Speaker 1: trending into account into its ratings. And I think they 653 00:37:54,120 --> 00:37:56,640 Speaker 1: think Nielsen has a deal with Facebook too, right, I believe, 654 00:37:56,680 --> 00:38:00,600 Speaker 1: so to try and uh see like and what's trending? 655 00:38:00,640 --> 00:38:03,359 Speaker 1: I guess yeah, And so now it's not just going 656 00:38:03,440 --> 00:38:05,640 Speaker 1: to be how many people are watching, how many people 657 00:38:05,680 --> 00:38:08,080 Speaker 1: are talking about it, how people like dress up like 658 00:38:08,160 --> 00:38:11,080 Speaker 1: that character on you know that night? That kind of thing. 659 00:38:11,760 --> 00:38:15,880 Speaker 1: Um so really neat inventive shows that don't get a 660 00:38:15,960 --> 00:38:19,680 Speaker 1: huge national audience. Sure, we'll maybe have a longer life. 661 00:38:19,840 --> 00:38:22,280 Speaker 1: We must still have freaks and geeks. It's the yes, 662 00:38:22,560 --> 00:38:26,000 Speaker 1: that would be nice. Although that was a perfect run 663 00:38:26,360 --> 00:38:30,799 Speaker 1: and encapsulated in one season. Yeah, it's pretty great. And 664 00:38:30,840 --> 00:38:32,560 Speaker 1: everyone on that show went on to be huge movie 665 00:38:32,600 --> 00:38:34,839 Speaker 1: stars almost well, not everyone, but a lot of them 666 00:38:34,840 --> 00:38:37,120 Speaker 1: did most of them? Um Man, you know who, if 667 00:38:37,160 --> 00:38:38,359 Speaker 1: we would have had time, who we should have talked 668 00:38:38,400 --> 00:38:41,960 Speaker 1: to you about this was Luke Ryan. Oh yeah, our 669 00:38:41,960 --> 00:38:46,839 Speaker 1: buddy Luke Is. He's movies though, right, well now he does. 670 00:38:47,960 --> 00:38:50,239 Speaker 1: He knows all about this stuff. He does TV as well. 671 00:38:50,239 --> 00:38:53,520 Speaker 1: But he's just talking to him is like he's always 672 00:38:53,560 --> 00:38:58,160 Speaker 1: one step ahead. He's very very forward thinking guy. And 673 00:38:58,400 --> 00:39:02,200 Speaker 1: I bet he would verify your theory on where we're headed, 674 00:39:02,680 --> 00:39:05,160 Speaker 1: maybe tweak it. Well, Luke if you're out there listening, 675 00:39:05,760 --> 00:39:09,080 Speaker 1: let us know you'd better be listening. Um. And also, 676 00:39:09,200 --> 00:39:12,560 Speaker 1: I'm eternally grateful to Luke Ryan for my Billy's ABCA 677 00:39:12,800 --> 00:39:16,120 Speaker 1: signed tub time Machine poster. That's right, that's how we 678 00:39:16,160 --> 00:39:19,160 Speaker 1: first met him. Right, that's pretty cool. Uh. If you 679 00:39:19,280 --> 00:39:23,160 Speaker 1: want to know more about Luke Ryan or TV ratings, 680 00:39:23,440 --> 00:39:25,840 Speaker 1: you can type either of those two into the search 681 00:39:25,880 --> 00:39:29,279 Speaker 1: bar at how stuff works dot com. Uh. And since 682 00:39:29,320 --> 00:39:33,239 Speaker 1: I said Luke Ryan, not Luke Brian, that's different. I 683 00:39:33,280 --> 00:39:36,000 Speaker 1: don't even know who. Look Brian is. Oh, he's a huge, 684 00:39:36,040 --> 00:39:38,319 Speaker 1: big time country star. That's why I don't know who. 685 00:39:38,400 --> 00:39:41,239 Speaker 1: Do you know? He's sold out like two shows at 686 00:39:41,320 --> 00:39:45,440 Speaker 1: Madison Square Gardens and like apparently he's the only one 687 00:39:45,480 --> 00:39:48,800 Speaker 1: to ever do that. He's huge. Now what do people 688 00:39:48,800 --> 00:39:51,200 Speaker 1: sell out multiple shows at Madison Square Garden all the time? 689 00:39:51,719 --> 00:39:53,480 Speaker 1: Like Bruce sells out like six eight in a row. 690 00:39:53,560 --> 00:39:55,920 Speaker 1: He's one of them. Okay, maybe he broke like the 691 00:39:55,960 --> 00:39:57,960 Speaker 1: time record or something, but he's a he's a good 692 00:39:57,960 --> 00:40:01,000 Speaker 1: guy too. Though his name isn't Ellie Nelson, then I 693 00:40:01,040 --> 00:40:05,319 Speaker 1: don't know him well. Anyways, time for listener mail. I'm 694 00:40:05,360 --> 00:40:10,200 Speaker 1: gonna call this train conductor I love that job. We 695 00:40:10,280 --> 00:40:13,279 Speaker 1: had one that wrote in. Um Hey, guys, been wanting 696 00:40:13,280 --> 00:40:14,919 Speaker 1: to write in for a while now. I've been waiting 697 00:40:15,000 --> 00:40:17,480 Speaker 1: until I could think of something interesting to relate to you. 698 00:40:17,960 --> 00:40:19,920 Speaker 1: I found your podcast a while back in February. Is 699 00:40:19,920 --> 00:40:22,080 Speaker 1: looking for something to listen to while I commute to 700 00:40:22,080 --> 00:40:24,560 Speaker 1: work working out a pin station for the Long Island 701 00:40:24,600 --> 00:40:27,360 Speaker 1: Railroad as a train conductor, means my hours tend to 702 00:40:27,360 --> 00:40:30,200 Speaker 1: have me driving home anywhere from midnight to three am. 703 00:40:30,560 --> 00:40:32,480 Speaker 1: Prior to finding your show, all I listened to our 704 00:40:32,480 --> 00:40:35,120 Speaker 1: audiobooks or the radio. But I got bored with all 705 00:40:35,160 --> 00:40:37,600 Speaker 1: that after a while, and I noticed my eyelids were 706 00:40:37,640 --> 00:40:40,200 Speaker 1: getting heavier and heavier, which is about seventy miles door 707 00:40:40,239 --> 00:40:43,360 Speaker 1: to door. I'm going trip. Yeah, it's no good enter stuff. 708 00:40:43,360 --> 00:40:45,560 Speaker 1: You should know from the first time I listened to you, 709 00:40:45,600 --> 00:40:48,319 Speaker 1: guys have been wide awake, amused, and attended the whole drive. 710 00:40:48,640 --> 00:40:50,040 Speaker 1: That's why I want to thank you guys for keeping 711 00:40:50,080 --> 00:40:52,040 Speaker 1: me alive, because if not for your show, I'm sure 712 00:40:52,040 --> 00:40:53,719 Speaker 1: I would have fallen asleep and driven off the road. 713 00:40:54,360 --> 00:40:57,680 Speaker 1: Ever since childhood, I've always been fascinated about history and 714 00:40:57,760 --> 00:41:00,799 Speaker 1: learning how things work. Uh, and was evident by me 715 00:41:00,960 --> 00:41:03,920 Speaker 1: dismantling my toys and attempting to put them back together. 716 00:41:04,200 --> 00:41:06,480 Speaker 1: Although it's funny. In the end, I always had extra parts. 717 00:41:07,800 --> 00:41:09,640 Speaker 1: So again, thank you for accompanying me on my drive 718 00:41:09,680 --> 00:41:11,960 Speaker 1: home every night. It's been nice having three friends in 719 00:41:11,960 --> 00:41:15,960 Speaker 1: the car. Although one of you is extremely silent. That's Jerry. 720 00:41:16,000 --> 00:41:18,480 Speaker 1: And by the way, Jerry didn't get canceled. We were 721 00:41:18,480 --> 00:41:21,960 Speaker 1: just joking, all right, she's she's on the air. Uh, 722 00:41:22,000 --> 00:41:26,279 Speaker 1: and that is from Angel, Cartagena and Bethel, Connecticut, or 723 00:41:26,360 --> 00:41:29,080 Speaker 1: on Hell. I wondered about that, he says, ps if 724 00:41:29,120 --> 00:41:31,000 Speaker 1: it becomes listener, Male, I know you both try so 725 00:41:31,040 --> 00:41:34,520 Speaker 1: hard to pronounce things. My last name is Cartagena, like 726 00:41:34,600 --> 00:41:37,239 Speaker 1: the city in Romancing the Stone. But he didn't say 727 00:41:37,239 --> 00:41:39,279 Speaker 1: if it's end Hell or Angel. If his last name 728 00:41:39,320 --> 00:41:42,960 Speaker 1: is Cartagena, it's on Hell, I would think, but we'll see, 729 00:41:43,440 --> 00:41:46,239 Speaker 1: we will see. Let us know on Hell. That's what 730 00:41:46,280 --> 00:41:49,520 Speaker 1: I'm going with, all right. Uh, if you want to 731 00:41:49,600 --> 00:41:51,640 Speaker 1: let us know how to pronounce your name, We're always 732 00:41:51,680 --> 00:41:54,680 Speaker 1: happy to hear from buddies out there who listen and 733 00:41:54,800 --> 00:41:57,640 Speaker 1: listening land. You can tweet to us at s y 734 00:41:57,800 --> 00:42:00,839 Speaker 1: s K podcast. You can post the nunciation of your 735 00:42:00,920 --> 00:42:03,239 Speaker 1: name on Facebook dot com, slash stuff you Should Know. 736 00:42:03,640 --> 00:42:05,799 Speaker 1: You can send us an email to stuff Podcasts at 737 00:42:05,800 --> 00:42:08,399 Speaker 1: how stuff works dot com, and, as always, hang out 738 00:42:08,400 --> 00:42:10,279 Speaker 1: with us at our home on the web, Stuff you 739 00:42:10,280 --> 00:42:17,920 Speaker 1: Should Know dot com. For more on this and thousands 740 00:42:17,920 --> 00:42:27,480 Speaker 1: of other topics, is that how stuff Works dot com