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Speaker 1: What's up his way up with Angela Yee.

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Speaker 2: I'm Angela Ye on a Wealth Wednesday with my Wealth

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Speaker 2: Wednesday partner Stacy Tuesday.

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Speaker 3: Happy Wealth Wednesdays, everybody, And do you get an education today?

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Speaker 3: We're really excited to have Sean Anthony. He is the

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Speaker 3: CEO founder of podpro Max. He is a podcasting god.

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Speaker 2: And you know how many people ask me about starting

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Speaker 2: a podcast and what they need to do, what equipment

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Speaker 2: they need, but also is it lucrative because sometimes people

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Speaker 2: feel like things can be oversaturated.

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Speaker 3: He gave me an education on this, He said, is

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Speaker 3: it lucrative? Revenue from podcast ads is twenty three point

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Speaker 3: seventy five billion, but it's expected to grow to one

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Speaker 3: hundred and thirty billion by twenty thirty. You got fifty

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Speaker 3: two million people listening to podcasts. That numbers are expected

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Speaker 3: to exceed one hundred million by twenty twenty four. And

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Speaker 3: the majority of people listen to podcasts between ten am

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Speaker 3: and two. And you're gonna teach us a whole lot now,

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Speaker 3: so my show comes on. That's I wanted to say that,

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Speaker 3: That's exactly what I.

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Speaker 4: Wanted to say.

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Speaker 5: That glad to be here.

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Speaker 2: Yeah, we're glad to have you because I've seen you

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Speaker 2: in many different spaces and you've been on this show

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Speaker 2: and brought people up here many times. So let's talk

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Speaker 2: about what made what made you even decide to start

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Speaker 2: podpro Max.

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Speaker 6: Yeah, what made me start pop Promax is that, like

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Speaker 6: when I think about podcasting, I come from a corporate background.

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Speaker 6: What happened is that I got promoted so much in

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Speaker 6: corporate I got promoted six times in four years, and

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Speaker 6: I stumbled across podcasting. So I stumbed across this podcasting

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Speaker 6: gap after taking the job promotion that took me six

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Speaker 6: hours away from my family, and while doing that, I

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Speaker 6: started a show called Schools Over Now and it completely

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Speaker 6: blew up and allowed me to interview people like Ryan

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Speaker 6: Sirhan and Malet, Matthew Knowles and so many others. But

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Speaker 6: while podcasting, it became a huge side hustle, and everyone

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Speaker 6: asked me to start teaching them that and that led

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Speaker 6: to pop pro Max.

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Speaker 3: I know you started podcasting at twenty eighteen, and your

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Speaker 3: big break actually came from Ryan Sirhan, who Angela knows

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Speaker 3: very well.

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Speaker 2: Yeah, I'm part of the sir Hand team, part of

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Speaker 2: and the Real Estate. But you said you were watching

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Speaker 2: him on Million Dollar Listing.

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Speaker 6: He was your favorite, Yes, he was my favorite, made

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Speaker 6: all listening. And what happened is on episode seven he

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Speaker 6: wrote a book called Selling like Sir Had and I

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Speaker 6: reached out to him and I pitched the idea. I

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Speaker 6: think so many people that are podcasters think you have

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Speaker 6: to have a huge audience in the very beginning, but

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Speaker 6: what it really takes is having a show that people

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Speaker 6: can see themselves being a part of. And Ryan was

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Speaker 6: a part of the show episode seven and it changed everything.

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Speaker 6: He was doing a vlog and you know, vlogs at

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Speaker 6: the time were bigger than the actual show itself. And

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Speaker 6: I left a comment under the vlog that the people

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Speaker 6: kept asking who is Ryan talking to? And by doing that,

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Speaker 6: I woke up the next morning and the show had

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Speaker 6: seventy five thousand downloads.

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Speaker 1: Wow.

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Speaker 5: Yeah, he pinned a comment.

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Speaker 1: That's amazing.

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Speaker 2: And some people would not think and I'm glad you said,

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Speaker 2: because you started in twenty eighteen, But this interview happened

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Speaker 2: in twenty twenty.

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Speaker 5: This this is happened in twenty eighteen eighteen.

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Speaker 2: On episode seven, Oh that was so early, because I

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Speaker 2: was going to say, but this totally defeats my point.

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Speaker 2: A lot of people ask about starting a pie and like,

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Speaker 2: you know, people can be impatient too, because sometimes it

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Speaker 2: does take one thing that can really like blow something up,

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Speaker 2: but you have to be prepared for that to be

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Speaker 2: able to happen.

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Speaker 1: But that did happen fairly quickly for you.

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Speaker 5: Yeah, it did.

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Speaker 6: And I think where people make the mistake of podcasting

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Speaker 6: is they'll call the podcast their name. At twenty eighteen,

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Speaker 6: nobody knew who Sean Anthony was. So what I did

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Speaker 6: was I created a show that I knew when you

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Speaker 6: heard it, you're gonna immediately have a feeling. You're the

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Speaker 6: word school's over now with You're like.

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Speaker 5: What am I to do?

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Speaker 2: And everybody can relate to that absolutely, whether it's high

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Speaker 2: school or college or you know, any type of further

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Speaker 2: education than that, or trade school.

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Speaker 1: It's like now way.

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Speaker 6: Absolutely, And I think that's what made so many people

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Speaker 6: resonate with it so early.

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Speaker 3: Off you get a six figure side hustle and you

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Speaker 3: turn this into a six figure side hustle without any advertisers.

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Speaker 4: You weren't even a company yet. How did that happen?

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Speaker 5: Yes?

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Speaker 6: So while I was podcasting, everyone kept asking me how

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Speaker 6: do you do it? Like, how are you like sitting

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Speaker 6: up the microphone, how are you picking out the software?

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Speaker 6: How are you landing the guests? And that required me

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Speaker 6: to start teaching so many people podcasting, so I started

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Speaker 6: to creating my own ads. I have my own ebooks.

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Speaker 6: I gave away my own courses which gave me more

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Speaker 6: speaking opportunities, and by twenty twenty it was a six

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Speaker 6: figure side hose ye.

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Speaker 4: So you were you were the ads?

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Speaker 5: Yeah? I was. I were the ads were my own ads.

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Speaker 2: And I'm glad you say that about equipment because one

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Speaker 2: thing I always took people when they're starting a podcast,

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Speaker 2: make sure your audio sounds good, because it's really hard

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Speaker 2: for people to listen to something and the audi they'll

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Speaker 2: give up. Even if it's good information. People would be like,

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Speaker 2: this just doesn't sound good, and so it is important

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Speaker 2: one of the main things. And our producer doing will

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Speaker 2: tell you he always is checking the levels, making sure

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Speaker 2: the audio sounds right, you know, getting that right. But

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Speaker 2: for you, what would you tell people when because they

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Speaker 2: do always ask me this, what equipment do you need?

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Speaker 2: How much money do you think you need to get started?

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Speaker 2: Things like that.

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Speaker 6: Yeah, the first thing you want to do is you

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Speaker 6: want to have a hosting site. I think so many

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Speaker 6: people think when you have a podcast, you're uploading on

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Speaker 6: a spreaker, you're uploading it on Spotify, you're uploading on Apple.

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Speaker 6: But you want a hosting site where you can have this.

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Speaker 6: And then I would say the next thing is get

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Speaker 6: you a good microphone. You know, I did over one

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Speaker 6: hundred episodes with a blue Yetty microphone, which was only

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Speaker 6: ninety nine dollars at the time. But I'll say now

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Speaker 6: the best microphone will probably go for It would be

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Speaker 6: like a SM seven B. A sure SEM seven B

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Speaker 6: is a great choice. Road Caster Pro also makes great

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Speaker 6: microphones as well, and that's really all you need to

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Speaker 6: get started.

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Speaker 1: That's amazing.

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Speaker 3: I think there's three point two million podcast out there,

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Speaker 3: but only seven hundred thousand are active.

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Speaker 2: Oh yeah, because that's why I say consistency. Yeah, so

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Speaker 2: many people are like, I'm starting a podcast. It's like

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Speaker 2: everybody has one, but only a few will keep going

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Speaker 2: with it.

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Speaker 4: Talk to us about that absolutely.

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Speaker 5: You know, that's this thing called pod fade.

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Speaker 6: People get excited about starting a show, they start a show,

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Speaker 6: they run out of topics, they run out of ideas,

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Speaker 6: and a lot of people are falling for that. I

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Speaker 6: think you have to start a show with something that

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Speaker 6: gets you excited. For me, I felt guilty because I was,

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Speaker 6: you know, succeeding in the corporate world where none of

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Speaker 6: my friends were. And that was my goal. That was

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Speaker 6: my mission to invite people like Ryan Sartain, invite people

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Speaker 6: liked my self, go and many more to teach and

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Speaker 6: give the game away. And I think if you're starting

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Speaker 6: a show, you don't want to have pod fake, make

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Speaker 6: sure you're passionate enough about that topic.

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Speaker 3: Guidance too, yes, and you literally offer people that.

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Speaker 6: Yeah, absolutely, you know. One of the things we do

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Speaker 6: at Podpromax is that we offer that guidance, that coaching,

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Speaker 6: the ability to understand, Okay, how do you start a show?

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Speaker 6: You never want launch a show with just one episode.

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Speaker 6: Think about all the things we like, whether it's power

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Speaker 6: or whether you know it's Ozark, we like to binge

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Speaker 6: watch it. So I always recommend whenever you start a podcast,

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Speaker 6: you want to have at least three episodes so that

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Speaker 6: your audience can listen to it understand who you are.

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Speaker 6: But then in that second episode, talk about what you

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Speaker 6: can expect, and then the third episode to start delivering it.

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Speaker 6: So if you say you're gonna do interviews, that's when

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Speaker 6: you start having that interview and that first guest.

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Speaker 1: What do you think about people signing?

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Speaker 2: Because a lot of times people want to start a podcast,

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Speaker 2: but they're like, how can I get a deal?

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Speaker 1: Or where should I go to get this done?

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Speaker 2: And I feel like people want that type of back

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Speaker 2: and it's like signing a record deal versus being independent.

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Speaker 2: So can you talk about how if you need to

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Speaker 2: do this on your own? Because I know some people

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Speaker 2: at first, you know, it's not easy for the average

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Speaker 2: person to just get picked up by an ad company

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Speaker 2: or you know, to get a special type of deal,

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Speaker 2: and people do think about money, like how can I

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Speaker 2: make money from this? So what do you say to

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Speaker 2: people who are just getting started? Maybe they have their

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Speaker 2: three episodes?

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Speaker 6: Now what Yeah, I think people are just getting started.

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Speaker 6: You have your three episodes if you think about the

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Speaker 6: topic that you started, if you follow what we said,

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Speaker 6: if you start a show off of passion, something you're

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Speaker 6: excited about, there's a reason behind that. You have something

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Speaker 6: that you can offer. You don't have to wait for

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Speaker 6: those ads. But if you are waiting for that company

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Speaker 6: to come sign you, I think you got to make

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Speaker 6: some noise. You know, if you think about it, right,

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Speaker 6: if you look at some of the people right now

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Speaker 6: who are getting podcast deals, they've made enough noise to

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Speaker 6: get people excited about them. So, whether it's bringing in

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Speaker 6: certain guests, whether that's figuring out different ways to kind

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Speaker 6: of make it entertaining, those are the keys. But also

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Speaker 6: be careful when you sign those deals because a lot

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Speaker 6: of those deals give up IP. You know, in twenty twenty,

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Speaker 6: when my podcast became a six figure side housele I

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Speaker 6: could have signed a deal and you lost fifty percent

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Speaker 6: of my IP, but I chose not to have to

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Speaker 6: listen to some great advice and I'm so glad, I

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Speaker 6: thank goodness.

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Speaker 1: And that's important.

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Speaker 2: That's my mentorship and talking to people who have already

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Speaker 2: done it and done it successfully and have a track record.

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Speaker 2: That's one of the most important things that you can do,

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Speaker 2: because sometimes we feel like we have to do it

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Speaker 2: on our own. But being able to reach out and

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Speaker 2: get help and also help from the right people.

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Speaker 5: Oh, let's talk about that. Done it, you know.

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Speaker 6: You know, when I got that contract for fifty percent

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Speaker 6: of my IP, I took the contract and I sent

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Speaker 6: it to Matthew Knows. Matthew Knows was a guest on

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Speaker 6: my show. Yeah, he was a guest on my show

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Speaker 6: in twenty nineteen, and now he's a client that I represent,

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Speaker 6: and he looked at it and he brought us some

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Speaker 6: very good valid points. So you're right about that. You

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Speaker 6: got to have the right mentor that you trust to

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Speaker 6: put the right things in front of, especially before you

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Speaker 6: sign your life away.

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Speaker 3: But for our audience out there listening, you are the

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Speaker 3: right mentor, absolutely, and they can work.

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Speaker 4: Tell people how you work.

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Speaker 6: Yes, So you can work with us with Popromacs in

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Speaker 6: three different ways. You know, I understood editing was a problem,

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Speaker 6: you know, So we have the ability to edit anybody's show.

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Speaker 6: So if you're listening right now and you're struggling with

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Speaker 6: your show editor, we can take away all that pain

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Speaker 6: from you. The second way that we work with people

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Speaker 6: is we manage them in talent, so we represent several

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Speaker 6: clients in terms of brand deals, negotiating speaking opportunities. And

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Speaker 6: then the third way is the podcast tools. And I'm

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Speaker 6: really excited about the podcast tours because everybody does not

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Speaker 6: need to have a podcast, right What we need is

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Speaker 6: we need a platform and a place to speak on

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Speaker 6: where we can be the authority. And that's why podcast

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Speaker 6: guesting is so amazing and we've had tremendous results with

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Speaker 6: people like Arlen Hamilton daughter, Drnie l. Jervy, Harmon, the

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Speaker 6: Polites and anymore.

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Speaker 3: Okay, well, you can check out you on at podpromax

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Speaker 3: dot com, slash way up and get a special discount

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Speaker 3: for way Up.

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Speaker 4: It's very special. Yeah, talk about.

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Speaker 3: Past podcasting, not just I want to have my own podcast,

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Speaker 3: but podcasting is a tool for entrepreneurs.

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Speaker 5: Oh yeah, exactly.

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Speaker 6: I mean, think about it, right, there's so many entrepreneurs

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Speaker 6: who want to be on stage speaking and they can't

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Speaker 6: get on stage right. So I think it's important to

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Speaker 6: make sure that you have your own platform if that

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Speaker 6: is the case, and opportunities can come from that. But

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Speaker 6: I think you also have to be creative. You can't

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Speaker 6: just have an interview style show. You have to have

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Speaker 6: the ability to have different segments on your show to

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Speaker 6: maybe talk about topics that you're an expert apt.

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Speaker 2: You know, it's interesting because I started my lip service

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Speaker 2: podcast like ten years ago, and that was before podcasting

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Speaker 2: was like what it is today, So people don't even

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Speaker 2: realize like, ten years is a long time. I never

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Speaker 2: would have anticipated because when it first started, people were

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Speaker 2: acting like, well, it's hard to monetize. People aren't really

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Speaker 2: trying to spend money. Companies don't necessarily, But now you know,

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Speaker 2: it's something that people are really making their living off of.

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Speaker 2: People have quit their jobs just to do their podcasts.

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Speaker 2: People are going on tour based off of their podcast.

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Speaker 2: So it is definitely something that's viable. But you know,

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Speaker 2: there's a lot of things that have to come together

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Speaker 2: for that cream to rise to the top, because you know,

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Speaker 2: just as there are some that are going to really

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Speaker 2: stand out, you need to make sure you have the

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Speaker 2: tools and be ready for that to happen because there's

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Speaker 2: so many. Like we said when we first started, that

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Speaker 2: people started, they get excited about it, and then you know,

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Speaker 2: it just kind of fades out. And also people want

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Speaker 2: to see money real fast. How long do you think

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Speaker 2: it should take before people well, I know that's not

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Speaker 2: that's a weird question. But if you have to tell

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Speaker 2: somebody and they're like, how do I monetize this? I

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Speaker 2: want to make some money. This has taken too long,

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Speaker 2: you know, what would you tell somebody that's waiting to

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Speaker 2: get at least some paycheck from this.

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Speaker 5: Yeah.

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Speaker 6: I mean we've had the ability to get people funded

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Speaker 6: and get money before their show even launched. And the

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Speaker 6: strategy behind that is looking at their brand in itself. Right,

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Speaker 6: I'll give you a perfect example, someone like Miss Skittles

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Speaker 6: that we've worked with. You know, someone that's built a

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Speaker 6: different story about themselves when they overcome something, they've gotten

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Speaker 6: a large following. People are waiting to hear their voice.

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Speaker 6: The good thing about podcasting is that you and I

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Speaker 6: both can be on a podcast right now. Someone's going

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Speaker 6: to resonate with everything you're saying way more than me

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Speaker 6: or vice versa because of that, because everyone is waiting

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Speaker 6: for that unique person that truly represents them.

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Speaker 5: And having the.

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Speaker 6: Ability to take someone's brand overall and sell that's very possible.

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Speaker 2: And doing what if you don't have a large following though,

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Speaker 2: because there's more people that don't.

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Speaker 6: Yeah, I think you got to play with the niches.

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Speaker 6: You got to play in with the niches and whatever

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Speaker 6: your niche is and being able to talk about that. So,

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Speaker 6: for example, if you're a barber starting in a new

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Speaker 6: podcast and you have a product that you're waiting for

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Speaker 6: people to try out. You can talk about that product

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Speaker 6: while interviewing someone while you're doing something on their hair,

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Speaker 6: or perhaps you know, talking about whatever that topic is

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Speaker 6: and being able to share that you can put your

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Speaker 6: own products in. I think too many people are waiting

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Speaker 6: for that company. You know, I never waited for that company.

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Speaker 3: So you help people with that marketing and that brand

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Speaker 3: strategy as well.

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Speaker 5: Yeah.

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Speaker 6: Absolutely, And I think marketing is beyond just reels. You know,

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Speaker 6: people put out reels all times to day, but I

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Speaker 6: think marketing is understanding who do you need to be

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Speaker 6: sharing those reels with, what communities do you need to

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Speaker 6: be speaking with so that they have that information.

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Speaker 5: I think it's very important as well.

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Speaker 4: What about these tours, Yes, I've heard so much about.

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Speaker 6: Yeah, the podcast tours is where it's at. You know,

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Speaker 6: we've had I'll just name drop some of the shows

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Speaker 6: we placed our clients on. We placed our clients on

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Speaker 6: shows like Are Your Leisure? We placed our clients on

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Speaker 6: shows like The Founder Podcast with Chris Lee, the Journey

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Speaker 6: with Morgan and Bond, and a lot of these shows

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Speaker 6: are in the top of the charts. And what makes

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Speaker 6: pop Promac so special when we work with talent is

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Speaker 6: that we understand where you are. You know, we have

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Speaker 6: everyone that comes into our company doing intake form. We

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Speaker 6: understand exactly your speaking points. And that's the surprising part

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Speaker 6: about the podcast too, is there are shows that some

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Speaker 6: talent can get to that others can't, right, And I

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Speaker 6: think that's important to talk about and making sure that

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Speaker 6: you're matching them up correctly.

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Speaker 2: Even leaving Corporate America for you, right, what was that

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Speaker 2: like and how did you know it was time?

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Speaker 5: Oh?

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Speaker 6: I love this question. You know, my last job was

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Speaker 6: a place where we all shopped at. I was a

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Speaker 6: corporate brand manager of tar J. Before that, it was Belkan.

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Speaker 6: Before that it was Macy's. I think you got to

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Speaker 6: get your ducks in a row. I could have left

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Speaker 6: my job in twenty twenty when I found out and

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Speaker 6: I think this is going to be very helpful. I

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Speaker 6: found out that you had to have in North Carolina

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Speaker 6: I'm from, you had to have two years of tax

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Speaker 6: records before you bought a home. And so when I

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Speaker 6: made my business in LLC in twenty and twenty, I

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Speaker 6: couldn't leave my job yet even though the side hustle

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Speaker 6: was making more money, you know, so I was able

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Speaker 6: to you know, stay there at the same time, have

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Speaker 6: a home build, acquire what I needed off that corporate job.

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Speaker 6: I think if you're listening today, we.

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Speaker 1: Got to go to house stand by the way when

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Speaker 1: the rates were what they were.

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Speaker 6: Man, we was outrage. Now, oh man, we're that two

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Speaker 6: percent is gonna be a forever home, man't it? But yeah,

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Speaker 6: I think you have to understand where you are in

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Speaker 6: your journey. How can you lost that corporate job? But

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Speaker 6: I also think you know, that job also had a

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Speaker 6: lot of benefits where it puts you ahead of a

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Speaker 6: lot of entrepreneurs, especially when.

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Speaker 5: It comes to hiring teams.

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Speaker 6: You know, I was at a level where I hired

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Speaker 6: you know, hundreds of people, hundreds of people reporting to me,

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Speaker 6: and now I'm able to assemble my own team based

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Speaker 6: off what I've learned from that job. So you never

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Speaker 6: can you know, fowld on where you came from, but

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Speaker 6: also look forward.

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Speaker 2: What about also helping people with their podcast where maybe

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Speaker 2: you might feel like this isn't working because sometimes we

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Speaker 2: get stuck and committed to an idea, but pivoting into

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Speaker 2: a different idea or kind of evolving into something else

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Speaker 2: might work better. You know, are you guys able to

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Speaker 2: help with that and saying, Okay, I don't know if

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Speaker 2: this is necessarily your lane, let's try to work it

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Speaker 2: like this.

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Speaker 6: Yes, And what you're talking about is someone that starts

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Speaker 6: the show, they say, Okay, I'm gonna start it. It's

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Speaker 6: going to be exactly like this, right, but figure out, Okay,

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Speaker 6: this is not working. This is not the thing for me.

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Speaker 5: You know.

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Speaker 6: In those cases, what we found out is we identified,

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Speaker 6: like what were the clips that really got people interested?

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Speaker 6: What were the episodes that really got people to listen.

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Speaker 6: There's a website called listennotes dot com that rank shows

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Speaker 6: by listenership and then a percentage. And there's a high

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Speaker 6: chance if you're a podcast or listening to this, you're

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Speaker 6: doing way better than what you think you are. You

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Speaker 6: just need to go to listen notoes dot com and

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Speaker 6: I'll tell you the percentage. But we're able to listen

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Speaker 6: to the show, pay attention to certain points where people

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Speaker 6: downloaded certain episodes, and then we're able to switch the

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Speaker 6: entire narrative.

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Speaker 2: And it has great research yah to be able to

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Speaker 2: have for you know, and segments like you said earlier

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Speaker 2: are also a great idea when you have a podcast.

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Speaker 1: So you're not just because sometimes people come.

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Speaker 2: In and think they don't have to prepare correct and

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Speaker 2: just come in and just start rambling and talking no

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Speaker 2: type of and people do like sometimes they're listening for

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Speaker 2: a certain segment.

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Speaker 6: Yeah, I think there's a couple of shows like that.

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Speaker 6: I think Full Sin podcast is definitely a show like

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Speaker 6: that where people want to feel like they're in the

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Speaker 6: living room with you. But I think there's a lot

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Speaker 6: of shows right now where people tune into them like

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Speaker 6: they tune into anything else. They want them to be

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Speaker 6: prepared to be knowledgeable.

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Speaker 3: Yeah, all right, wow, So people can go to podpromax

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Speaker 3: dot com, slash way up yep. I also wanted to

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Speaker 3: talk to you. I know a lot of people that

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Speaker 3: you do work with Matthew Knowles show and works with

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Speaker 3: all of the top people, and they've all mentioned that

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Speaker 3: your network is one of the things that you bring

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Speaker 3: to the table for people who work with you talk

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Speaker 3: about the importance of that and growing a podcast.

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Speaker 6: Yeah, your network is your net worth, and I think

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Speaker 6: if you have a podcast, it's the huge cheat code

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Speaker 6: to getting in front of whoever you want to get

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Speaker 6: in front of. Right, if I didn't start a podcast,

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Speaker 6: I wouldn't be sitting with neither one of you right now,

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Speaker 6: and I think right now with a podcast and having

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Speaker 6: that is so key. But for me, my network has

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Speaker 6: allow for me to do tremendous things. You know, think

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Speaker 6: about you know, that's over six years of moving around

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Speaker 6: in the right rooms with the right people. That's able

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Speaker 6: to accelerate someone. So we're able to meet people and

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Speaker 6: share who we know that you should know whether it's

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Speaker 6: whether you want to speak somewhere, or whether you want

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Speaker 6: to brand deal somewhere, or perhaps you want your show

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Speaker 6: to be on the top of the charts.

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Speaker 2: You know what I noticed about podcasting too, the difference

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Speaker 2: between men and women and like who ends up in

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Speaker 2: the top rankings, how much people get paid, you know,

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Speaker 2: how much media actually pays attention to podcasts. I feel

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Speaker 2: like in that space, you know, women kind of tend

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Speaker 2: to get the short end of the stick. Just for myself,

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Speaker 2: you know personally and people who I know who have

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Speaker 2: been struggling.

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Speaker 1: To do this and make it happen.

443
00:17:46,280 --> 00:17:48,520
Speaker 2: What do you find and you're having worked with so

444
00:17:48,560 --> 00:17:50,240
Speaker 2: many different people when it comes to men and women

445
00:17:50,320 --> 00:17:52,720
Speaker 2: in any disparities in podcasting.

446
00:17:52,560 --> 00:17:54,800
Speaker 6: Yeah, I would say, you know, the women by far

447
00:17:54,960 --> 00:17:58,639
Speaker 6: that I've worked with have had the ability to attract

448
00:17:58,840 --> 00:18:02,119
Speaker 6: actually more than the men. And I think there's a

449
00:18:02,119 --> 00:18:04,720
Speaker 6: lot of statistics right now that are showing just the

450
00:18:04,760 --> 00:18:07,920
Speaker 6: power of entrepreneurship coming from women, and I think the

451
00:18:08,000 --> 00:18:11,000
Speaker 6: right people are understanding and seeing that. And I think

452
00:18:11,000 --> 00:18:13,440
Speaker 6: what's also important too is the network play. We talked

453
00:18:13,440 --> 00:18:16,240
Speaker 6: about networks. Some networks have done a really good job

454
00:18:16,600 --> 00:18:19,800
Speaker 6: of bringing in women and men who are promoting each

455
00:18:19,800 --> 00:18:22,240
Speaker 6: other on podcasts, and I think that's where we have

456
00:18:22,280 --> 00:18:24,960
Speaker 6: the biggest opportunity. So if someone's listening to your show,

457
00:18:25,320 --> 00:18:27,480
Speaker 6: like if you were on a certain network, instead of

458
00:18:27,520 --> 00:18:29,840
Speaker 6: an ad talking about a product or an ebook, it

459
00:18:29,840 --> 00:18:31,800
Speaker 6: would talk about your show and why they should listen

460
00:18:31,840 --> 00:18:33,359
Speaker 6: to it. I think we need to do a better

461
00:18:33,440 --> 00:18:36,120
Speaker 6: job promoting women and a better job promoting each other,

462
00:18:36,160 --> 00:18:38,000
Speaker 6: and that will lead to even better deals.

463
00:18:38,200 --> 00:18:38,920
Speaker 4: It's incredible.

464
00:18:39,080 --> 00:18:43,840
Speaker 3: CNBC found that sixty seven percent of listeners remember an

465
00:18:43,840 --> 00:18:46,720
Speaker 3: ad that they heard on a podcast versus any other medium.

466
00:18:47,000 --> 00:18:48,800
Speaker 6: Yes, And I think that's because a lot of those

467
00:18:48,840 --> 00:18:52,160
Speaker 6: ads are host red ads, you know. I think host

468
00:18:52,200 --> 00:18:54,840
Speaker 6: red ads have the highest conversion because you're listening to

469
00:18:54,880 --> 00:18:57,480
Speaker 6: a voice that you already trust and that's a huge key,

470
00:18:57,760 --> 00:18:58,280
Speaker 6: and I think.

471
00:18:58,119 --> 00:18:58,680
Speaker 1: It's more fun.

472
00:18:58,760 --> 00:19:02,040
Speaker 2: Usually they give you a little bit more on a podcast.

473
00:19:02,119 --> 00:19:04,480
Speaker 2: You know, it's the difference between radio and podcasting on

474
00:19:04,600 --> 00:19:07,520
Speaker 2: what you can say, where and where you can kind

475
00:19:07,520 --> 00:19:09,280
Speaker 2: of go with it because you can make it more fun.

476
00:19:09,320 --> 00:19:11,680
Speaker 2: It's a little more loose, it's a little more conversational

477
00:19:12,119 --> 00:19:14,840
Speaker 2: than the straight reading an AD. From my experience from

478
00:19:14,880 --> 00:19:15,760
Speaker 2: what we've had to do.

479
00:19:15,840 --> 00:19:17,240
Speaker 5: One hundred percent, i'd agree with that.

480
00:19:17,560 --> 00:19:19,480
Speaker 3: So if I'm listening to this, I want to start

481
00:19:19,480 --> 00:19:22,000
Speaker 3: a podcast, or I'm an entrepreneur who wants to build

482
00:19:22,040 --> 00:19:24,560
Speaker 3: my brand starting a podcast, don't want to do it

483
00:19:24,600 --> 00:19:26,800
Speaker 3: from scratch, and I want to work with you. What

484
00:19:26,920 --> 00:19:28,640
Speaker 3: do I get and what do you do?

485
00:19:28,880 --> 00:19:29,040
Speaker 5: Oh?

486
00:19:29,080 --> 00:19:30,760
Speaker 6: Absolutely well, the first thing you want to get is

487
00:19:30,760 --> 00:19:33,240
Speaker 6: you want to get this free podcast started kit. You

488
00:19:33,240 --> 00:19:35,840
Speaker 6: can get that on my Instagram ad shown our Anthony Underscore.

489
00:19:36,280 --> 00:19:37,560
Speaker 6: But the next thing you want to do. If you're

490
00:19:37,600 --> 00:19:39,760
Speaker 6: someone that say, Okay, I'm listening to this, I want

491
00:19:39,800 --> 00:19:41,639
Speaker 6: to be in these rooms. I want to be on

492
00:19:41,680 --> 00:19:43,199
Speaker 6: some of these shows. I want to also have the

493
00:19:43,200 --> 00:19:45,879
Speaker 6: ability to speak my message. You want to join pop

494
00:19:45,880 --> 00:19:47,520
Speaker 6: Promax and you want to make sure you go to

495
00:19:47,520 --> 00:19:50,800
Speaker 6: popromax dot com slash way up. We're doing a special

496
00:19:51,000 --> 00:19:53,760
Speaker 6: offer only doing this for you guys. But if you

497
00:19:53,800 --> 00:19:56,680
Speaker 6: go to popromas dot com slash way up, we'll start

498
00:19:56,720 --> 00:19:59,239
Speaker 6: a five show tour which will allow for you to

499
00:19:59,560 --> 00:20:01,800
Speaker 6: experience some of these things that some of our amazing

500
00:20:01,840 --> 00:20:03,760
Speaker 6: clients have as well and work with us.

501
00:20:03,800 --> 00:20:06,720
Speaker 4: So you help from set up to editing to the tour.

502
00:20:07,000 --> 00:20:09,280
Speaker 6: Yes, we have three different opportunities to work with us.

503
00:20:09,640 --> 00:20:11,639
Speaker 6: We can edit your show if you're a podcaster with

504
00:20:11,760 --> 00:20:13,760
Speaker 6: the show. But everyone doesn't need to have a podcast,

505
00:20:13,920 --> 00:20:16,159
Speaker 6: and everyone may not have a podcast listening to this,

506
00:20:16,400 --> 00:20:19,959
Speaker 6: but everybody needs to be speaking on podcasts so that

507
00:20:20,040 --> 00:20:21,600
Speaker 6: they can talk about who they are and what they

508
00:20:21,640 --> 00:20:25,040
Speaker 6: have going on. I'm gonna spread that brand, message and authority.

509
00:20:25,640 --> 00:20:27,680
Speaker 6: So that's where we really shot at and placing people

510
00:20:27,680 --> 00:20:30,240
Speaker 6: on podcast tours and allowing them.

511
00:20:30,040 --> 00:20:30,520
Speaker 5: To be seen.

512
00:20:31,040 --> 00:20:33,960
Speaker 4: Yeah, lesson. So you had your thank you for that.

513
00:20:34,480 --> 00:20:36,080
Speaker 3: You what we said at the beginning of this, You

514
00:20:36,119 --> 00:20:39,560
Speaker 3: had your aha moment when Ryan Sirhan came on your show,

515
00:20:40,280 --> 00:20:42,240
Speaker 3: And if I'm listening to this, I'm like, how the

516
00:20:42,240 --> 00:20:44,560
Speaker 3: heck do I get a guest like Ryan sirharent call

517
00:20:44,680 --> 00:20:47,399
Speaker 3: my show. I know you and I spoken about this before.

518
00:20:47,520 --> 00:20:48,280
Speaker 3: It's a science.

519
00:20:48,400 --> 00:20:50,000
Speaker 5: Yeah, yeah, The science is this.

520
00:20:50,359 --> 00:20:53,080
Speaker 6: You know, you can't shoot for the stars without the

521
00:20:53,119 --> 00:20:55,560
Speaker 6: stars understanding that you're going to be there near them.

522
00:20:55,640 --> 00:20:57,040
Speaker 6: And I say, the way that you do that is

523
00:20:57,080 --> 00:20:59,679
Speaker 6: you network around the room. So if you're listening right now,

524
00:21:00,080 --> 00:21:02,720
Speaker 6: you want Angelay on your podcast, here's the strategy I

525
00:21:02,720 --> 00:21:05,440
Speaker 6: would try. I would pay attention to who's her producer.

526
00:21:05,480 --> 00:21:08,080
Speaker 6: She's already mentioned Dan, Right, have Dan on your show.

527
00:21:08,160 --> 00:21:10,440
Speaker 6: Talk to Dan on your show, and what happened is

528
00:21:10,520 --> 00:21:13,040
Speaker 6: as you're pitching Angela, if you mentioned you had Dan

529
00:21:13,119 --> 00:21:15,240
Speaker 6: as a guest, there's a high chance she'll pay a

530
00:21:15,280 --> 00:21:17,600
Speaker 6: little bit more attention. I learned that with My Let.

531
00:21:17,800 --> 00:21:20,080
Speaker 6: My Lett is one of the biggest podcasts on the planet,

532
00:21:20,520 --> 00:21:22,520
Speaker 6: episode forty two. He invited me to his home in

533
00:21:22,560 --> 00:21:25,280
Speaker 6: Laguna Beach in California, and by the time I got there,

534
00:21:25,320 --> 00:21:27,560
Speaker 6: I had interviewed like twenty of his best friends.

535
00:21:27,920 --> 00:21:29,440
Speaker 5: It was a no brainer. So I think we have

536
00:21:29,520 --> 00:21:31,920
Speaker 5: to start networking around to go up.

537
00:21:32,320 --> 00:21:34,359
Speaker 3: Dan is way harder to get than Angela. He's like

538
00:21:34,400 --> 00:21:35,760
Speaker 3: an untouchable.

539
00:21:36,720 --> 00:21:39,440
Speaker 5: Me right.

540
00:21:39,520 --> 00:21:43,159
Speaker 2: Strategy right, But honestly, the editing that he does for

541
00:21:43,240 --> 00:21:45,240
Speaker 2: this show and filip service is really critical.

542
00:21:45,280 --> 00:21:47,359
Speaker 1: So that's why I think having an editor because that's.

543
00:21:47,200 --> 00:21:50,520
Speaker 2: A lot and sometimes and sometimes you weigh yourself down

544
00:21:50,560 --> 00:21:52,800
Speaker 2: with the logistics of getting something done where you can

545
00:21:52,840 --> 00:21:55,199
Speaker 2: be the talent if you have a podcast and not

546
00:21:55,359 --> 00:21:56,680
Speaker 2: have to deal with it, Okay, now I have to

547
00:21:56,680 --> 00:21:57,280
Speaker 2: get this edited.

548
00:21:57,320 --> 00:21:57,439
Speaker 4: Now.

549
00:21:57,800 --> 00:22:00,520
Speaker 1: It's nice to have this service that's available for people.

550
00:22:00,600 --> 00:22:02,280
Speaker 3: That's what you were saying at the beginning. So many

551
00:22:02,280 --> 00:22:03,760
Speaker 3: people just can't sustain it.

552
00:22:03,840 --> 00:22:07,240
Speaker 5: They pod fade and that's exactly what It's a.

553
00:22:07,160 --> 00:22:09,520
Speaker 2: Big commitment, and especially if that's not your main thing,

554
00:22:10,040 --> 00:22:12,199
Speaker 2: it can be I think the amount of time that

555
00:22:12,240 --> 00:22:14,120
Speaker 2: you don't have to spend on editing and making sure

556
00:22:14,160 --> 00:22:16,200
Speaker 2: this sounds and making sure that's right and doing if

557
00:22:16,200 --> 00:22:18,800
Speaker 2: somebody else can handle that for you and make it

558
00:22:18,840 --> 00:22:21,479
Speaker 2: sound flawless and edit out the things that don't need

559
00:22:21,520 --> 00:22:23,440
Speaker 2: to be in there, and make sure it sounds good,

560
00:22:24,320 --> 00:22:27,040
Speaker 2: like with volumes and everything, and make sure people are like.

561
00:22:27,119 --> 00:22:28,400
Speaker 1: All of that is so helpful.

562
00:22:28,880 --> 00:22:31,200
Speaker 6: Absolutely, it allows for you to stay longer and listen

563
00:22:31,280 --> 00:22:33,560
Speaker 6: to it. Right We've all you know, came across clips

564
00:22:33,560 --> 00:22:35,600
Speaker 6: on Instagram that we scrolled right past when we start

565
00:22:35,640 --> 00:22:38,159
Speaker 6: hearing that little white noise. So it's so key that

566
00:22:38,240 --> 00:22:38,760
Speaker 6: you have you.

567
00:22:38,800 --> 00:22:41,240
Speaker 2: Might change after that, Like I can't even do that

568
00:22:41,400 --> 00:22:43,840
Speaker 2: miss the whole message. Now, listen, you said you almost

569
00:22:43,920 --> 00:22:46,520
Speaker 2: will not almost, but you went to Matthew, No, you

570
00:22:46,560 --> 00:22:50,000
Speaker 2: send him your deal. Now, can you like hang somebody

571
00:22:50,080 --> 00:22:52,040
Speaker 2: outside a window upside down if they signed a bad

572
00:22:52,080 --> 00:22:53,360
Speaker 2: deal and they're trying to get out of it.

573
00:22:53,400 --> 00:22:54,800
Speaker 1: Or what can you guys?

574
00:22:55,600 --> 00:22:56,360
Speaker 5: You know and everything.

575
00:22:56,760 --> 00:22:59,959
Speaker 6: You know, lawyers got to get involved something like that process.

576
00:23:00,720 --> 00:23:02,320
Speaker 6: And there might be some people who've done that before

577
00:23:02,320 --> 00:23:03,720
Speaker 6: in the past, but not us.

578
00:23:05,200 --> 00:23:05,320
Speaker 4: Here.

579
00:23:05,400 --> 00:23:07,280
Speaker 6: Yeah, some people have done that before in the past,

580
00:23:07,400 --> 00:23:09,639
Speaker 6: but not us. You know, I think it's important to

581
00:23:09,640 --> 00:23:11,679
Speaker 6: make sure you cross t's and dot i's on all

582
00:23:11,720 --> 00:23:12,879
Speaker 6: that paperwork.

583
00:23:12,400 --> 00:23:14,439
Speaker 2: Right, Like, let's say somebody does have a deal, Like,

584
00:23:14,480 --> 00:23:16,439
Speaker 2: would you guys have the ability to be like, let

585
00:23:16,520 --> 00:23:19,040
Speaker 2: me take a look if you know, or how does

586
00:23:19,080 --> 00:23:19,400
Speaker 2: that work?

587
00:23:19,440 --> 00:23:20,879
Speaker 6: I mean, we would take a look at it, and

588
00:23:20,920 --> 00:23:22,600
Speaker 6: for sure, I think the best that you could sign

589
00:23:22,640 --> 00:23:24,159
Speaker 6: it and be amazing if you sign a deal that's

590
00:23:24,200 --> 00:23:26,240
Speaker 6: a non exclusive deal, okay, you know, if you're in

591
00:23:26,240 --> 00:23:28,720
Speaker 6: that situation, a non exclusive deal will allow a lot

592
00:23:28,760 --> 00:23:31,960
Speaker 6: more Wigan Room. There are probably some termination and clauses,

593
00:23:31,960 --> 00:23:34,840
Speaker 6: depending on what the termination is. In some cases, if

594
00:23:34,880 --> 00:23:36,960
Speaker 6: you have any deals within the next three or six months,

595
00:23:37,000 --> 00:23:38,440
Speaker 6: that might have to be a couple of payouts.

596
00:23:38,480 --> 00:23:39,600
Speaker 5: But there's always a way.

597
00:23:39,840 --> 00:23:41,600
Speaker 2: You know, I had an opportunity to do a deal

598
00:23:41,640 --> 00:23:43,359
Speaker 2: for lip Service, but it would have been behind a

599
00:23:43,400 --> 00:23:45,240
Speaker 2: paywall and it would have been exclusive, and I didn't

600
00:23:45,280 --> 00:23:47,560
Speaker 2: do it. Even though it could have been a nice like,

601
00:23:47,920 --> 00:23:50,200
Speaker 2: you know, money coming in. I also felt like it

602
00:23:50,240 --> 00:23:52,440
Speaker 2: would shrink our audience so much, and then it was

603
00:23:52,480 --> 00:23:54,880
Speaker 2: an exclusive deal, so we couldn't put it on all

604
00:23:54,880 --> 00:23:58,639
Speaker 2: the platforms, and so for that reason, I felt like

605
00:23:59,320 --> 00:24:01,439
Speaker 2: it was not a great situation to be in.

606
00:24:01,600 --> 00:24:03,520
Speaker 6: Well, let's talk about that. Let's make it the right situation.

607
00:24:04,040 --> 00:24:05,480
Speaker 6: Thanks working on a Popromax.

608
00:24:06,560 --> 00:24:10,000
Speaker 3: We know so Sean's got your soup to nuts, he's

609
00:24:10,000 --> 00:24:12,520
Speaker 3: got your legal, he's got your marketing, he's got your branding,

610
00:24:12,560 --> 00:24:17,040
Speaker 3: he's got your tech setup. Thanksgiving security, I know you,

611
00:24:18,280 --> 00:24:21,720
Speaker 3: and we are just honored. When you go to podpromax

612
00:24:21,760 --> 00:24:24,920
Speaker 3: dot com slash way up, you get a ten percent

613
00:24:25,040 --> 00:24:27,760
Speaker 3: discount just for the listeners of the show.

614
00:24:27,920 --> 00:24:29,800
Speaker 1: You know, he doesn't do that too often so snatch

615
00:24:29,840 --> 00:24:30,440
Speaker 1: that never.

616
00:24:30,280 --> 00:24:34,679
Speaker 4: Does never done this man, he never does that. But

617
00:24:34,720 --> 00:24:35,640
Speaker 4: we do appreciate that.

618
00:24:35,680 --> 00:24:36,760
Speaker 5: I appreciate you both.

619
00:24:36,600 --> 00:24:37,840
Speaker 1: All right, thank you so much.

620
00:24:40,400 --> 00:24:40,840
Speaker 5: Way up