1 00:00:00,400 --> 00:00:03,360 Speaker 1: Hello, I'm Scott So, I'm Evan Novie Williams, and I'm 2 00:00:03,360 --> 00:00:06,360 Speaker 1: Michael Barr. And this is the Bloomberg Business of Sports 3 00:00:06,360 --> 00:00:09,160 Speaker 1: podcast where we explore the big money issues in the 4 00:00:09,200 --> 00:00:13,680 Speaker 1: world of sports, and today we begin with Tiger Woods. 5 00:00:14,000 --> 00:00:17,080 Speaker 1: He's on the comeback trail. He did make the cut, 6 00:00:17,600 --> 00:00:20,600 Speaker 1: just don't shout getting in the hole while he's trying 7 00:00:20,640 --> 00:00:23,920 Speaker 1: to put Did you see that stare? The whole crowd stare. 8 00:00:23,960 --> 00:00:26,520 Speaker 1: Then it's like, come on, man, you know the rules. 9 00:00:26,520 --> 00:00:29,160 Speaker 1: You know the rules. Don't do that. Oh man, that's 10 00:00:29,400 --> 00:00:32,120 Speaker 1: so anyway, But if you guys haven't seen the video, 11 00:00:32,280 --> 00:00:35,200 Speaker 1: look at the video. But more importantly for us, Tiger 12 00:00:35,240 --> 00:00:38,599 Speaker 1: Woods coming back, what does it mean for golf and 13 00:00:38,680 --> 00:00:40,919 Speaker 1: the business? Here you go, you're ready. This was just 14 00:00:41,240 --> 00:00:44,479 Speaker 1: a few short minutes ago. Golf Channel pr tweeting ready. 15 00:00:45,040 --> 00:00:48,880 Speaker 1: Coverage of the Farmer's Insurance Open playoff yesterday on the 16 00:00:48,920 --> 00:00:51,640 Speaker 1: Golf Channel earned a one point eight six overnight rating. 17 00:00:51,960 --> 00:00:55,840 Speaker 1: It marks the highest overnight ever for Golf Channel handoff 18 00:00:55,840 --> 00:00:59,920 Speaker 1: coverage and highest ever overnight rating for PGA Tour telecast 19 00:01:00,360 --> 00:01:03,720 Speaker 1: on the Golf Channel. And why do we think that is? 20 00:01:04,200 --> 00:01:07,080 Speaker 1: For everyone who thinks that there is no Tiger effect 21 00:01:07,120 --> 00:01:10,920 Speaker 1: any longer. You are wrong. People still tune into this guy. 22 00:01:10,959 --> 00:01:12,880 Speaker 1: The effect will be there as long as he is 23 00:01:12,920 --> 00:01:15,880 Speaker 1: out there and and and swinging the club. Um. And 24 00:01:15,920 --> 00:01:18,480 Speaker 1: it's it's sad for the sport, I think in some ways, right, 25 00:01:18,520 --> 00:01:22,679 Speaker 1: I mean interest died when he left. Uh. What it's 26 00:01:22,720 --> 00:01:25,039 Speaker 1: taken for it to come back is is this guy 27 00:01:25,160 --> 00:01:27,200 Speaker 1: towards the end of his career who really is not 28 00:01:27,280 --> 00:01:29,880 Speaker 1: playing well and this is his first cut made in 29 00:01:30,480 --> 00:01:32,959 Speaker 1: three years, three ft And there weren't there the bevy 30 00:01:33,000 --> 00:01:35,080 Speaker 1: of young guys that were ready to usher in the 31 00:01:35,200 --> 00:01:37,839 Speaker 1: new era of golf post Tiger. They're just as big, 32 00:01:37,880 --> 00:01:40,520 Speaker 1: just as strong, hit the ball a long way, but 33 00:01:40,720 --> 00:01:44,000 Speaker 1: they just don't seem to generate the buzz or interest 34 00:01:44,040 --> 00:01:47,080 Speaker 1: at tiger woodstuff. It's kind of true in tennis also, right, 35 00:01:47,120 --> 00:01:49,400 Speaker 1: I Mean there's there's all these young guys that are 36 00:01:49,400 --> 00:01:51,160 Speaker 1: exciting that are going to kind of take the mantle 37 00:01:51,280 --> 00:01:53,600 Speaker 1: from from Roger Federer and Rough and the doll. But 38 00:01:53,640 --> 00:01:56,040 Speaker 1: the truth is that the people, the players that actually 39 00:01:56,080 --> 00:01:59,400 Speaker 1: draw eyeballs to the sport are those two guys. Uh 40 00:01:59,440 --> 00:02:01,360 Speaker 1: and and Yeah, if I'm an executive of the U S. 41 00:02:01,400 --> 00:02:04,720 Speaker 1: T a or or a tennis somewhere internationally. I'm terrified 42 00:02:04,760 --> 00:02:08,239 Speaker 1: about the possibility of having a major suddenly without Rafa 43 00:02:08,320 --> 00:02:13,280 Speaker 1: or Roger there. Speaking of tennis, congratulations to Roger Federer 44 00:02:13,280 --> 00:02:18,360 Speaker 1: who won his Grand Slam title, taking the men's final 45 00:02:18,400 --> 00:02:20,600 Speaker 1: in the Australian Open. For all those years when we've 46 00:02:20,639 --> 00:02:23,880 Speaker 1: talked about will Tiger past Nicholas, will Tiger do this, 47 00:02:24,440 --> 00:02:27,480 Speaker 1: you were always convinced, probably for the last year or two, 48 00:02:27,480 --> 00:02:30,880 Speaker 1: that that was it for Roger Federer. Here he goes. 49 00:02:31,160 --> 00:02:33,840 Speaker 1: Mr Steady just always seems to show up in the 50 00:02:33,919 --> 00:02:37,360 Speaker 1: quarters and the semis, and he won like he did 51 00:02:37,400 --> 00:02:42,200 Speaker 1: have let's say, a favorable route to the finals. That's fine. 52 00:02:42,280 --> 00:02:46,160 Speaker 1: He had his opponent retire in in the semis, so 53 00:02:46,440 --> 00:02:49,800 Speaker 1: Roger can use that. Added rest fact remains he he 54 00:02:49,880 --> 00:02:53,120 Speaker 1: won his twenty and all the tennis folks are all 55 00:02:53,160 --> 00:02:55,480 Speaker 1: over social media. Greatest of all time and these are 56 00:02:55,520 --> 00:02:58,640 Speaker 1: former players, the Novratlovs, the mac and Rose, the greatest 57 00:02:58,639 --> 00:03:01,079 Speaker 1: of all time, Greatest of all time. The guy has 58 00:03:01,120 --> 00:03:03,880 Speaker 1: stood the test of time. And he's thirty six years old, 59 00:03:03,919 --> 00:03:11,200 Speaker 1: about my age and just as good. And I got 60 00:03:11,200 --> 00:03:12,800 Speaker 1: to give it to him. I mean, like you said, 61 00:03:12,840 --> 00:03:15,200 Speaker 1: I mean, he has been as steady as a rock 62 00:03:15,280 --> 00:03:17,680 Speaker 1: Evan yep. And it's great for Nike as well, good 63 00:03:17,720 --> 00:03:19,600 Speaker 1: for all of his partners. You know, he's one of 64 00:03:19,600 --> 00:03:22,760 Speaker 1: those athletes we Hank lunk Quist is in this category 65 00:03:22,760 --> 00:03:24,760 Speaker 1: and Tiger Woods was for a little bit also where 66 00:03:25,080 --> 00:03:28,080 Speaker 1: the quality that the type of brand he associates himself 67 00:03:28,080 --> 00:03:31,440 Speaker 1: with is the highest caliber. Roger Federer is that way 68 00:03:31,440 --> 00:03:34,080 Speaker 1: because of the classiness with which he carries himself on 69 00:03:34,120 --> 00:03:37,280 Speaker 1: the field, off the field. Um, all of this that 70 00:03:37,280 --> 00:03:39,960 Speaker 1: that this this extended run and as we've said, he's 71 00:03:40,160 --> 00:03:42,200 Speaker 1: beating father time in some ways. Who knows how long 72 00:03:42,240 --> 00:03:44,680 Speaker 1: this is gonna last. That is fantastic for all the 73 00:03:44,720 --> 00:03:47,360 Speaker 1: companies that have paid millions of dollars over the years 74 00:03:47,360 --> 00:03:48,680 Speaker 1: to partner with him. Do we want to talk about 75 00:03:48,720 --> 00:03:50,800 Speaker 1: Tom Brady? Michael? Is he on our list of things 76 00:03:50,840 --> 00:03:53,000 Speaker 1: to talk about? Tom bradyal? Because that's what I mean, 77 00:03:53,200 --> 00:03:57,000 Speaker 1: there's similarities. There are similarities now between Federer and Brady. 78 00:03:57,000 --> 00:03:59,960 Speaker 1: Bring back to the super Bowl. He's got five super Bowls, right, 79 00:04:00,160 --> 00:04:03,880 Speaker 1: That's what Charles Haley five. Brady has an opportunity here 80 00:04:04,280 --> 00:04:07,680 Speaker 1: to separate himself from any other player that has ever 81 00:04:07,720 --> 00:04:10,800 Speaker 1: played the game and at a time when he seems 82 00:04:10,840 --> 00:04:14,720 Speaker 1: to be focused more on this off field Tom Brady brand. 83 00:04:15,080 --> 00:04:18,280 Speaker 1: We have documentaries about Brady, there are books about Brady 84 00:04:18,320 --> 00:04:22,000 Speaker 1: and how he's defying time. His sponsors would love nothing 85 00:04:22,080 --> 00:04:27,360 Speaker 1: more allah Roger for Brady to assume this only mean Mantle. 86 00:04:27,520 --> 00:04:29,200 Speaker 1: It's a it's a nice easy way for you to 87 00:04:29,200 --> 00:04:32,160 Speaker 1: continue to push Tom Brady well after football, But the 88 00:04:32,800 --> 00:04:35,599 Speaker 1: comparisons kind of end with their ability to to win 89 00:04:35,760 --> 00:04:37,920 Speaker 1: late in their career. Right as much as as you said, 90 00:04:37,960 --> 00:04:41,039 Speaker 1: you're seeing Tom Brady setting himself up for for business 91 00:04:41,040 --> 00:04:44,800 Speaker 1: in life after football. He's pushing his semi controversial methods 92 00:04:44,800 --> 00:04:47,240 Speaker 1: about how he stays so healthy so late in his career. 93 00:04:47,720 --> 00:04:49,520 Speaker 1: Those are things that you don't say. There's no Roger 94 00:04:49,560 --> 00:04:53,159 Speaker 1: Federer How I Beat Time documentary. You know, Roger Federer 95 00:04:53,200 --> 00:04:59,240 Speaker 1: isn't selling pajamas word letter descriptions of what they do 96 00:04:59,320 --> 00:05:02,360 Speaker 1: for you while you're sleeping. They are similar in that 97 00:05:02,400 --> 00:05:05,160 Speaker 1: they're fantastic at the towards the end of the twilight 98 00:05:05,200 --> 00:05:07,640 Speaker 1: years of their career, but the way they're going about 99 00:05:07,760 --> 00:05:09,960 Speaker 1: the end of that career and setting themselves up for 100 00:05:10,000 --> 00:05:12,280 Speaker 1: post career is totally different. But there is something again 101 00:05:12,279 --> 00:05:15,080 Speaker 1: when we always talk about winning cures oils, and it's 102 00:05:15,120 --> 00:05:18,760 Speaker 1: the separation. They are leaving an indelible mark, and there 103 00:05:18,839 --> 00:05:21,960 Speaker 1: is no question that it's not is it. Remember for 104 00:05:22,040 --> 00:05:24,360 Speaker 1: a while there it was maybe Rafa. I mean Rap 105 00:05:24,440 --> 00:05:26,520 Speaker 1: has got a better record than Roger head to head. 106 00:05:26,960 --> 00:05:31,880 Speaker 1: There's no question anymore. Roger Federer has separated himself. And 107 00:05:31,920 --> 00:05:35,480 Speaker 1: if the Patriots win this one, Belichick has separated himself 108 00:05:35,800 --> 00:05:38,320 Speaker 1: and Tom Brady has separated himself. Before we get to 109 00:05:38,440 --> 00:05:42,200 Speaker 1: the super Bowl, here's the trivia question. Thirty six years 110 00:05:42,320 --> 00:05:45,640 Speaker 1: of age one seventy three days, Roger Federer is the 111 00:05:45,760 --> 00:05:49,279 Speaker 1: second oldest man to win a Grand Slam singles title 112 00:05:49,680 --> 00:05:53,760 Speaker 1: in the Open. Now, who is the oldest? Why does 113 00:05:53,760 --> 00:05:58,640 Speaker 1: he do this to us? Who's the oldest? Uh Rod 114 00:05:58,720 --> 00:06:06,560 Speaker 1: Labor Sampras No, okay, you both lost in Jeopardyes, Ken Rosewall, 115 00:06:06,680 --> 00:06:15,760 Speaker 1: he won the nineteen seventy two Australian Open at age backpacking. 116 00:06:15,839 --> 00:06:20,320 Speaker 1: I remember that, kids, I've already forgotten the guys. Next week, 117 00:06:20,360 --> 00:06:22,719 Speaker 1: I'll come with a Yvon Cornway I answer for you 118 00:06:22,760 --> 00:06:26,599 Speaker 1: in the trivia question. Who got to talk about Randa Rousing? 119 00:06:26,920 --> 00:06:30,360 Speaker 1: She is now agreed to be a full time wrestler 120 00:06:30,680 --> 00:06:35,400 Speaker 1: with the w w E. Gentleman. This is classic Vince McMahon. 121 00:06:35,440 --> 00:06:41,240 Speaker 1: She's a huge brand, she gets attention, she's got the looks, 122 00:06:41,279 --> 00:06:46,480 Speaker 1: she's got the pizzas, she's got the following crossover sports 123 00:06:46,520 --> 00:06:50,080 Speaker 1: star and this has all the makings of Vince McMahon. 124 00:06:50,120 --> 00:06:52,719 Speaker 1: Now just have to figure out how do you script 125 00:06:52,800 --> 00:06:55,480 Speaker 1: her into this thing and make it work. Two years ago, 126 00:06:55,560 --> 00:06:59,920 Speaker 1: there were two unequivocal headline stars of m m A UFC. 127 00:07:00,360 --> 00:07:03,040 Speaker 1: They were Rhonda Rousey and they were Connor McGregor. They 128 00:07:03,080 --> 00:07:05,560 Speaker 1: were both in the prime of their fighting career, and 129 00:07:05,680 --> 00:07:08,240 Speaker 1: since that moment, both of them have gone on to 130 00:07:08,440 --> 00:07:12,360 Speaker 1: other sports boxing for McGregor, w w E, for Rousey 131 00:07:12,720 --> 00:07:15,440 Speaker 1: to continue their career. It can't be a good thing 132 00:07:15,520 --> 00:07:17,560 Speaker 1: for m m A can't be a good thing for UFC. 133 00:07:18,000 --> 00:07:20,880 Speaker 1: The stars, the two fighters that everybody wanted to watch 134 00:07:20,920 --> 00:07:23,240 Speaker 1: the headliners of their pay per view events, have both 135 00:07:23,240 --> 00:07:25,680 Speaker 1: gone elsewhere to make much more money. And I don't 136 00:07:25,680 --> 00:07:27,880 Speaker 1: know what Ronda Rousey is making for the w w E. 137 00:07:28,000 --> 00:07:29,760 Speaker 1: I would imagine she's gonna make a little bit more 138 00:07:29,800 --> 00:07:32,920 Speaker 1: than she was as a UFC mm A fighter. But 139 00:07:33,000 --> 00:07:35,600 Speaker 1: if you're an executive at UFC or you're in the 140 00:07:35,680 --> 00:07:37,360 Speaker 1: m M A business, I think you have to think 141 00:07:37,400 --> 00:07:39,920 Speaker 1: a little bit more about either making it more worthwhile 142 00:07:40,280 --> 00:07:43,680 Speaker 1: financially for your stars to stay in your sport, or 143 00:07:43,720 --> 00:07:45,760 Speaker 1: just change something else to to make them stay. Le 144 00:07:45,840 --> 00:07:48,320 Speaker 1: was bringing an analogy like baseball used to be there, 145 00:07:48,320 --> 00:07:51,640 Speaker 1: Like the Milwaukee Brewers, they would develop the talent and 146 00:07:51,720 --> 00:07:55,280 Speaker 1: CC Sabathia becomes a star in Milwaukee, and then the 147 00:07:55,360 --> 00:07:57,320 Speaker 1: Yankees would come in and say, we like that guy, 148 00:07:57,400 --> 00:07:59,440 Speaker 1: come play for us for more money. I mean, that's 149 00:07:59,480 --> 00:08:01,920 Speaker 1: kind of what going on here, that these other sports 150 00:08:01,960 --> 00:08:05,600 Speaker 1: are cherry picking the m M A UFC stars and 151 00:08:05,640 --> 00:08:09,760 Speaker 1: then bringing them into their world and really catapulting them 152 00:08:09,800 --> 00:08:11,800 Speaker 1: into a hundred million dollar pay days in the in 153 00:08:11,800 --> 00:08:16,080 Speaker 1: the term of Floyd Mayweather and boxing and Conor McGregor 154 00:08:16,560 --> 00:08:19,600 Speaker 1: and Rhonda Let's see what she does off of this, 155 00:08:19,720 --> 00:08:23,560 Speaker 1: because guys like the Rock they have parlayd wrestling into 156 00:08:23,720 --> 00:08:26,600 Speaker 1: other things, and we already know Ronda is interested in Hollywood. Well, 157 00:08:26,600 --> 00:08:28,640 Speaker 1: this has been a big week for Vince McMahon. On 158 00:08:28,720 --> 00:08:31,320 Speaker 1: top of this news with Rohonda Rowse, within that week span, 159 00:08:31,440 --> 00:08:36,040 Speaker 1: he also announced he's kicking off the XFL, which I 160 00:08:36,120 --> 00:08:37,760 Speaker 1: kind of look, I would like to see that. So, 161 00:08:37,880 --> 00:08:40,600 Speaker 1: I mean, Vince McMahon has been rolling along and speaking 162 00:08:40,640 --> 00:08:45,319 Speaker 1: of football, we're talking now about the NFL. Here's the 163 00:08:45,400 --> 00:08:47,240 Speaker 1: question you're gonna hear for the rest of the week. 164 00:08:47,760 --> 00:08:50,160 Speaker 1: Who do you like in the Super Bowl? Who do 165 00:08:50,240 --> 00:08:52,480 Speaker 1: I like? In terms of who's gonna win the game? 166 00:08:53,840 --> 00:08:56,880 Speaker 1: She's how do how? I don't understand how you can 167 00:08:56,920 --> 00:09:00,800 Speaker 1: make an argument against the New England Patriot. Its guy 168 00:09:00,880 --> 00:09:02,959 Speaker 1: goes down, somebody else fills in, and they have the 169 00:09:03,000 --> 00:09:06,240 Speaker 1: best quarterback of all time, they have the best coach. 170 00:09:06,679 --> 00:09:09,160 Speaker 1: All these guys just seemed to be rolling a law 171 00:09:09,760 --> 00:09:12,360 Speaker 1: and then here you have a backup quarterback in Nick 172 00:09:12,440 --> 00:09:15,120 Speaker 1: Foles for the Eagles. I just don't see what argument 173 00:09:15,160 --> 00:09:17,000 Speaker 1: is made for the I was at the a f 174 00:09:17,040 --> 00:09:20,640 Speaker 1: C Championship game between the Patriots and the Jaguars, sitting 175 00:09:20,640 --> 00:09:23,000 Speaker 1: in the stands, and I was amazed at how calm 176 00:09:23,080 --> 00:09:26,000 Speaker 1: Patriots fans were the entire game. They were losing almost 177 00:09:26,000 --> 00:09:28,120 Speaker 1: the entire game. The Jaguars had a ten point lead 178 00:09:28,120 --> 00:09:31,680 Speaker 1: with eight minutes left. Everyone around us was just like, 179 00:09:32,160 --> 00:09:33,839 Speaker 1: we're gonna win the game. You know, We've seen this 180 00:09:33,880 --> 00:09:38,120 Speaker 1: script thirty times sots them. So what does Vegas do 181 00:09:38,200 --> 00:09:39,679 Speaker 1: with this, Evan? I mean, that's always a big part 182 00:09:39,720 --> 00:09:41,880 Speaker 1: of the Super Bowl. What does Vegas do with the line? 183 00:09:42,400 --> 00:09:45,520 Speaker 1: With the pop bets they have, how are they gonna 184 00:09:45,720 --> 00:09:48,360 Speaker 1: one drawing big handle and how are they going to 185 00:09:48,440 --> 00:09:51,480 Speaker 1: manage I would think the most popular team. Hey, you 186 00:09:51,640 --> 00:09:53,280 Speaker 1: you just set a line and you move it depending 187 00:09:53,320 --> 00:09:55,120 Speaker 1: on the way you have on both sides. But we've 188 00:09:55,120 --> 00:09:58,559 Speaker 1: seen some of the biggest bets single bets in Vegas 189 00:09:58,600 --> 00:10:01,720 Speaker 1: so far have come in on the underdog Eagles. You know, 190 00:10:01,760 --> 00:10:04,200 Speaker 1: there was a seven figure bet but on the Eagles 191 00:10:04,240 --> 00:10:05,920 Speaker 1: to to win out right, you know, so that would 192 00:10:05,920 --> 00:10:07,960 Speaker 1: pay out well over a million dollars. And there have 193 00:10:07,960 --> 00:10:11,079 Speaker 1: been a number of other big, sizeable a couple hundred 194 00:10:11,080 --> 00:10:13,440 Speaker 1: thousand dollar bets on the Eagles as well. So it's 195 00:10:13,480 --> 00:10:15,440 Speaker 1: pretty clear that there are at least some sharp betters 196 00:10:15,440 --> 00:10:17,679 Speaker 1: out there that that feel as though the line is 197 00:10:17,679 --> 00:10:20,679 Speaker 1: maybe underrepresentative of how close this is. And that's probably 198 00:10:20,720 --> 00:10:23,760 Speaker 1: because for for your average Joe Better you see the 199 00:10:23,760 --> 00:10:25,880 Speaker 1: Patriots in the Super Bowl and you say, oh, yeah, 200 00:10:25,880 --> 00:10:27,920 Speaker 1: I've seen this before. Yeah, the Patriots gonna win this game. 201 00:10:28,120 --> 00:10:30,320 Speaker 1: You know, whether they're down by twenty five and the 202 00:10:30,360 --> 00:10:32,679 Speaker 1: third quarter as they were last year, or you know, 203 00:10:32,800 --> 00:10:36,800 Speaker 1: facing a surefire losing touchdown against the Seahawks three years ago. 204 00:10:37,000 --> 00:10:38,520 Speaker 1: They just seemed to always have a way to win 205 00:10:38,559 --> 00:10:40,800 Speaker 1: this And yeah, that that's probably factoring into the betting 206 00:10:40,800 --> 00:10:42,240 Speaker 1: lines a bit. I don't expect you to know this, 207 00:10:42,280 --> 00:10:44,000 Speaker 1: but it would be fun right now. What was the 208 00:10:44,080 --> 00:10:46,760 Speaker 1: line when they were down twenty five? You could have 209 00:10:46,800 --> 00:10:49,880 Speaker 1: had the Patriots at what odds at that moment? Because 210 00:10:49,880 --> 00:10:52,120 Speaker 1: I'm wondering if they do fall by let's just say 211 00:10:52,160 --> 00:10:54,319 Speaker 1: the Eagles jump out early there, up fourteen or whatever. 212 00:10:54,760 --> 00:10:57,880 Speaker 1: Then you say, I think I might still wage your 213 00:10:57,920 --> 00:11:01,000 Speaker 1: ten twenty bucks on the page treats right now because 214 00:11:01,000 --> 00:11:03,800 Speaker 1: of what they did last year. Speaking of which old 215 00:11:04,000 --> 00:11:07,040 Speaker 1: Evans got it, he's quick. Yes, the Patriots were plus 216 00:11:07,040 --> 00:11:10,199 Speaker 1: eleven hundred to win that game on the third quarter. 217 00:11:11,160 --> 00:11:13,160 Speaker 1: So if you had been a hundred dollars Michael barr 218 00:11:13,160 --> 00:11:15,080 Speaker 1: on the Patriots to win at that point, you would 219 00:11:15,080 --> 00:11:19,800 Speaker 1: have paid out. See I probably would have made that beat. Yeah, 220 00:11:19,840 --> 00:11:21,880 Speaker 1: if you know, you get those oddsies this year, and 221 00:11:21,920 --> 00:11:25,160 Speaker 1: because of what happened already, if they do fall behind 222 00:11:25,760 --> 00:11:29,040 Speaker 1: by ten and fourteen, I'll wager that you're gonna see 223 00:11:29,040 --> 00:11:36,360 Speaker 1: more of those wagers see that even by the way, 224 00:11:36,360 --> 00:11:39,400 Speaker 1: a Super Bowl add is around five million dollars for 225 00:11:39,480 --> 00:11:41,840 Speaker 1: a thirty seconds spot. But why I am not seeing 226 00:11:41,880 --> 00:11:43,800 Speaker 1: the height this year for the Super Bowl ads that 227 00:11:43,840 --> 00:11:46,240 Speaker 1: we used to see in the past because they're introducing 228 00:11:46,240 --> 00:11:49,599 Speaker 1: them in different ways. A Budweiser has broken through already. 229 00:11:49,800 --> 00:11:52,480 Speaker 1: Have you seen the water add sort of We're here 230 00:11:52,559 --> 00:11:56,040 Speaker 1: for you America in times of trouble, and they stopped 231 00:11:56,040 --> 00:11:58,959 Speaker 1: the plant, they stopped the production line. We're gonna switch 232 00:11:58,960 --> 00:12:01,920 Speaker 1: from beer to water, and the trucks roll out to 233 00:12:01,960 --> 00:12:04,800 Speaker 1: whether it's Houston or New Orleans, place that needs help, 234 00:12:05,080 --> 00:12:08,200 Speaker 1: that's Budweiser with their feel good They're out early, so 235 00:12:08,240 --> 00:12:11,000 Speaker 1: it's not even about the core product. And I think 236 00:12:11,080 --> 00:12:13,280 Speaker 1: this is the week you're gonna start to see more 237 00:12:13,320 --> 00:12:16,360 Speaker 1: and more. Here's our first look online. How do companies 238 00:12:16,400 --> 00:12:19,960 Speaker 1: now manage the digital versus the linear TV? What are 239 00:12:20,000 --> 00:12:22,040 Speaker 1: they looking for? What audiences do they reach? How do 240 00:12:22,080 --> 00:12:24,440 Speaker 1: they reach them? We're really at a tipping point with 241 00:12:24,480 --> 00:12:26,600 Speaker 1: the NFL audience. I mean, I know it's a hundred 242 00:12:26,640 --> 00:12:30,000 Speaker 1: million dollar, hundred million person audience. But how many people 243 00:12:30,040 --> 00:12:33,320 Speaker 1: are touching the Super Bowl via digital ways and not 244 00:12:33,480 --> 00:12:36,720 Speaker 1: just on TV. Well, let's say the Minnesota, the site 245 00:12:36,760 --> 00:12:39,280 Speaker 1: of Super Bowl fifty two. Bloomberg reporter and mas Too 246 00:12:39,559 --> 00:12:42,840 Speaker 1: has just landed at the airport there where she'll be 247 00:12:42,880 --> 00:12:45,160 Speaker 1: there all week covering the run up to the game 248 00:12:45,280 --> 00:12:48,560 Speaker 1: for us at Bloomberg Radio. She joined us from that 249 00:12:48,640 --> 00:12:51,640 Speaker 1: airport fresh off her flight right now. First of all, 250 00:12:51,720 --> 00:12:54,640 Speaker 1: and can you tell us what the local impact of 251 00:12:54,679 --> 00:12:58,400 Speaker 1: the game will me? Sure? It's the Minnesota host Committee 252 00:12:58,760 --> 00:13:01,880 Speaker 1: says the metro area will reef about three hundred thirty 253 00:13:01,880 --> 00:13:05,640 Speaker 1: eight million dollars in economic activity from the big game. 254 00:13:05,679 --> 00:13:12,319 Speaker 1: That includes hotel room, food, beverage, retail, entertainment, transportation purchases, 255 00:13:12,880 --> 00:13:16,160 Speaker 1: and they expect about a hundred twenty five thousand non 256 00:13:16,400 --> 00:13:20,079 Speaker 1: resident visitors arriving this week. You have to wonder here, Anna, 257 00:13:20,760 --> 00:13:24,400 Speaker 1: could they admit, could the hotel's chains, the managers, the 258 00:13:24,440 --> 00:13:28,200 Speaker 1: local folks, could they admit that they were rooting against 259 00:13:28,240 --> 00:13:31,080 Speaker 1: the Vikings in the NFC Championship Because had the Vikings 260 00:13:31,120 --> 00:13:33,920 Speaker 1: one think about it, You're you're losing out one of 261 00:13:33,960 --> 00:13:36,880 Speaker 1: those traveling fan bases. Most of those folks would not 262 00:13:36,920 --> 00:13:40,640 Speaker 1: need hotel rooms. Yeah, that's a really good point. I mean, 263 00:13:41,040 --> 00:13:44,240 Speaker 1: there certainly will be some Minnesotans traveling to the Twin 264 00:13:44,320 --> 00:13:46,440 Speaker 1: Cities for the game, but most of the folks are 265 00:13:46,480 --> 00:13:48,880 Speaker 1: coming from out of state. That's a good point. And 266 00:13:49,000 --> 00:13:51,800 Speaker 1: you know, the city is in the city was pretty smart. 267 00:13:51,960 --> 00:13:55,120 Speaker 1: I think in this Super Bowl they asked to be 268 00:13:55,200 --> 00:13:57,920 Speaker 1: paid up front. They wanted five million dollars by mid 269 00:13:58,000 --> 00:14:01,400 Speaker 1: January to cover the costs of public works and safety 270 00:14:01,760 --> 00:14:04,400 Speaker 1: that includes local and state police and the National Guard, 271 00:14:04,840 --> 00:14:07,680 Speaker 1: saying you know, they're not giving anything away, but the 272 00:14:07,720 --> 00:14:10,360 Speaker 1: host committee says they're going to recouposed costs plus more. 273 00:14:10,520 --> 00:14:13,800 Speaker 1: And of course a lot of a lot of merchandise 274 00:14:13,880 --> 00:14:17,160 Speaker 1: is sold day of at the stadium. Well, speaking of 275 00:14:17,200 --> 00:14:20,360 Speaker 1: who's paying, you know what phrase appears many times in 276 00:14:20,400 --> 00:14:22,160 Speaker 1: the bid book when you try to get a Super 277 00:14:22,200 --> 00:14:26,400 Speaker 1: Bowl at no cost to the NFL. I can tell 278 00:14:26,520 --> 00:14:29,840 Speaker 1: you that many people will pay many fees. It will 279 00:14:29,960 --> 00:14:33,120 Speaker 1: not be coming out of the NFL's coffers. That's exactly right. 280 00:14:33,160 --> 00:14:36,240 Speaker 1: And you know, I talked to one sports economist of 281 00:14:36,440 --> 00:14:39,280 Speaker 1: Victor Matheson at holy Cross who says, you know this 282 00:14:39,360 --> 00:14:43,320 Speaker 1: is this is really fun for elected officials, like the 283 00:14:43,360 --> 00:14:45,360 Speaker 1: mayor of any city, they get a lot out of it. 284 00:14:45,760 --> 00:14:48,920 Speaker 1: Tax Payers, they put up a lot in the beginning. 285 00:14:49,000 --> 00:14:51,680 Speaker 1: They usually see a lot back, but not more than 286 00:14:51,720 --> 00:14:54,400 Speaker 1: a hundred million, is what he said. Yeah, there's always 287 00:14:54,440 --> 00:14:57,960 Speaker 1: debate as to what the real number is because while 288 00:14:58,040 --> 00:15:00,200 Speaker 1: somebody may not be at the hotel, they may not 289 00:15:00,400 --> 00:15:03,400 Speaker 1: go to the NFL experience. They will go to the 290 00:15:03,400 --> 00:15:06,720 Speaker 1: movie theater or the bowling alley or something. They'll spend 291 00:15:06,760 --> 00:15:08,800 Speaker 1: that cash some other way that weekend. But hey, this 292 00:15:08,840 --> 00:15:11,440 Speaker 1: is still great narrative for the NFL. And I'm looking 293 00:15:11,480 --> 00:15:15,280 Speaker 1: here at the weather. Wednesday night one degree, Thursday night 294 00:15:15,400 --> 00:15:19,840 Speaker 1: negative two degrees, Saturday night negative five. To what extent 295 00:15:19,880 --> 00:15:21,800 Speaker 1: do you think that the weather might factor into some 296 00:15:21,840 --> 00:15:24,920 Speaker 1: of these economic impact studies? I mean, is there a 297 00:15:24,960 --> 00:15:27,240 Speaker 1: chance that people may stay home because of how cold 298 00:15:27,240 --> 00:15:29,840 Speaker 1: it is? Yeah, that's a great question, and in the 299 00:15:29,880 --> 00:15:33,400 Speaker 1: past snow has kept people away. The only really good 300 00:15:33,440 --> 00:15:36,000 Speaker 1: news about the weather forecast here in Minneapolis is that 301 00:15:36,040 --> 00:15:38,480 Speaker 1: it's not supposed to snow, but it is going to 302 00:15:38,520 --> 00:15:41,720 Speaker 1: get really really cold, So people are gonna have to 303 00:15:41,720 --> 00:15:43,840 Speaker 1: be if they're outside at all, they're going to have 304 00:15:43,880 --> 00:15:47,920 Speaker 1: to be really really well dressed and master who is 305 00:15:47,960 --> 00:15:51,760 Speaker 1: that Minneapolis, Minnesota for Super Bowl fifty two. Thank you 306 00:15:51,880 --> 00:15:55,120 Speaker 1: so much for taking the time out and talking with us. 307 00:15:55,720 --> 00:15:58,240 Speaker 1: And I should add something that not many people were 308 00:15:58,240 --> 00:16:01,560 Speaker 1: thinking about until now. The flu is affecting some of 309 00:16:01,560 --> 00:16:04,400 Speaker 1: those fans flocking to Minnesota for the games. Staff and 310 00:16:04,480 --> 00:16:09,320 Speaker 1: volunteers are on defense, disinfecting anything hands on like exhibits 311 00:16:09,680 --> 00:16:12,360 Speaker 1: and the virtual reality equipment multiple times a day to 312 00:16:12,400 --> 00:16:15,640 Speaker 1: try to keep sickness from spreading in the supersize crowd. 313 00:16:15,800 --> 00:16:19,800 Speaker 1: No high five, no high fives, elbows. This is the 314 00:16:19,800 --> 00:16:23,080 Speaker 1: Bloomberg Business of Sports podcast on Michael Barr along with 315 00:16:23,120 --> 00:16:25,800 Speaker 1: Scott Sasnick and Evan Nobi Williams. We're here each and 316 00:16:25,840 --> 00:16:28,640 Speaker 1: every Monday and Friday exploring the world of money in sports. 317 00:16:28,840 --> 00:16:30,400 Speaker 1: Join us again at the end of the week for 318 00:16:30,440 --> 00:16:33,280 Speaker 1: a closer look at the business surrounding this Super Bowl weekend. 319 00:16:33,520 --> 00:16:36,280 Speaker 1: You're listening to The Bloomberg Business of Sports on Bloomberg 320 00:16:36,360 --> 00:16:39,640 Speaker 1: Radio around the world and online as an Apple podcast 321 00:16:39,680 --> 00:16:40,240 Speaker 1: on iTunes.